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\nThe post How to Start a Podcast Without an Audience appeared first on Castos.
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\nThe post Canon EOS 90D Review appeared first on Castos.
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\nThe post 17 Captivating Video Backdrop Ideas for YouTube and Video Podcasts appeared first on Castos.
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\nThe post How to Reduce Your Podcast Production Time in Half Using AI and Automations: 7 Tips appeared first on Castos.
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\nThe post 26 YouTube Channel Ideas to Try (Based on the Most Subscribers) appeared first on Castos.
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\nThe post 14 Tips to Write a Powerful YouTube Channel Description appeared first on Castos.
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\nThe post How to Name Your YouTube Channel appeared first on Castos.
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\nThe post 15 Absolutely Best Podcast Production Companies Today appeared first on Castos.
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\nThe post What are the Best Zoom Settings for Podcasting? appeared first on Castos.
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\nThe post The Best USB Microphones for Podcasting appeared first on Castos.
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\nThe post 13 Podcast Website Templates for Your WordPress Site appeared first on Castos.
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\nThe post Free Podcast Transcripts, For All appeared first on Castos.
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\nThe post The Best Condenser Mics for Podcasting appeared first on Castos.
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\nThe post The 8 Best Audio Interfaces for Podcasting appeared first on Castos.
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\nThe post Video Podcast Equipment: Everything You Need for a Video Podcast Setup appeared first on Castos.
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\nThe post 10xTravel Uses a Castos Podcast to Humanize Their Brand (and Got 10,000 Listens in Just 3 Episodes) appeared first on Castos.
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\n\n\n\nEsta versão do WordPress está em desenvolvimento. Não instale, execute ou teste esta versão do WordPress em sites de produção ou de missão crítica. Em vez disso, é recomendável avaliar o RC1 em um servidor e site de teste.
\n\n\n\nAlcançar esta fase do ciclo de lançamento é um marco importante. Embora os release candidates sejam considerados prontos para lançamento, os testes continuam vitais para garantir que tudo no WordPress 6.5 seja o melhor possível.
\n\n\n\nVocê pode testar o WordPress 6.5 RC1 de quatro maneiras:
\n\n\n\n| Plugin | Instale e ative o plugin WordPress Beta Tester em uma instalação do WordPress. (Selecione o canal “Bleeding edge” e o fluxo “Beta/RC Only”). |
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| Baixar diretamente | Baixe a versão RC1 (zip) e instale-a em um site WordPress. |
| Linha de comando | Use o seguinte comando WP-CLI:wp core update --version=6.5-RC1 |
| WordPress Playground | Use a instância 6.5 RC1 do WordPress Playground (disponível dentro de 35 minutos após a liberação estar pronta) para testar o software diretamente no seu navegador sem a necessidade de um site ou configuração separada. |
A meta atual para o lançamento do WordPress 6.5 é 26 de março de 2024. Obtenha uma visão geral do ciclo de lançamento da versão 6.5 e confira o blog Make WordPress Core para posts relacionadas a versão 6.5.
\n\n\n\nGraças aos muitos colaboradores que testaram até este ponto, esta versão inclui mais de 20 correções de erros para o editor e mais de 40 tíquetes para o núcleo do WordPress.
\n\n\n\nObtenha uma retrospectiva dos recursos destacados do WordPress 6.5 no anúncio da versão Beta 1. Para obter mais informações técnicas relacionadas a problemas resolvidos desde a versão Beta 3, você pode navegar pelos seguintes links:
\n\n\n\nQuer olhar mais profundamente para os detalhes e notas técnicas para esta versão? Esses posts recentes cobrem algumas das atualizações mais recentes:
\n\n\n\nO WordPress é um software de código aberto possibilitado pela comunidade de pessoas que colaboram e contribuem para o seu desenvolvimento. Os recursos abaixo descrevem uma variedade de maneiras pelas quais você pode ajudar, independentemente de sua experiência técnica.
\n\n\n\nTestar problemas é fundamental para garantir que o WordPress seja performante e estável. Também é uma maneira significativa de qualquer pessoa contribuir. Este guia detalhado irá orientá-lo através de recursos de teste no WordPress 6.5. Para aqueles que estão começando a testar, sigam este guia de testes geral para obter mais detalhes sobre como começar.
\n\n\n\nSe você encontrar um problema, informe-o na área Alpha / Beta dos fóruns de suporte ou diretamente ao WordPress Trac se você estiver confortável escrevendo um relatório de erros reprodutível. Você também pode verificar seu problema em relação a uma lista de erros conhecidos.
\n\n\n\nCurioso sobre os testes de lançamentos em geral? Acompanhe as iniciativas de teste no Make WordPress Core e junte-se ao canal #core-test no Slack do WordPress.
\n\n\n\nDurante a fase de lançamento do WordPress 6.5, a recompensa monetária por relatar novas vulnerabilidades de segurança não lançadas é dobrada. Siga as práticas de divulgação responsável, conforme detalhado nas práticas e políticas de segurança do projeto descritas na página do HackerOne e no white paper de segurança.
\n\n\n\nPara autores de plugins e temas, seus produtos desempenham um papel fundamental na extensão da funcionalidade e valor do WordPress para todos os usuários.
\n\n\n\nAgradecemos por continuar a testar seus temas e plugins com as versões beta do WordPress 6.5. Com o RC1, você vai querer concluir seus testes e atualizar a versão “Tested up to” no arquivo readme do seu plugin para a versão 6.5.
\n\n\n\nSe você encontrar problemas de compatibilidade, publique informações detalhadas no fórum de suporte.
\n\n\n\nAjude-nos a traduzir o WordPress para o português! O lançamento dessa versão também significa que novas strings para a tradução da versão 6.5 serão evitadas.
\n\n\n\nAgradecemos aos seguintes colaboradores por colaborarem neste post: @dansoschin, @courane01, @hellosatya e @huzaifaalmesbah.
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\n\n\n\nEsta versão do WordPress está em desenvolvimento. Não é recomendável executar esta versão em um site de produção. Ao invés disso, é recomendável que você a use em um site de teste. Isso permitirá que você teste a nova versão antes do lançamento oficial.
\n\n\n\nVocê pode testar o WordPress 6.5 Beta 3 de quatro maneiras:
\n\n\n\n| Plugin | Instale e ative o plugin WordPress Beta Tester em uma instalação do WordPress. (Selecione o canal “Bleeding edge” e o fluxo “Beta/RC Only”). |
|---|---|
| Baixar diretamente | Baixe a versão Beta 3 (zip) e instale-a em um site WordPress. |
| Linha de comando | Use o seguinte comando WP-CLI:wp core update --version=6.5-beta3 |
| WordPress Playground | Use a instância 6.5 Beta 3 do WordPress Playground para testar o software diretamente no seu navegador sem a necessidade de um site ou configuração separada. |
A meta atual para o lançamento da versão final do WordPress 6.5 é 26 de março de 2024, que está a apenas quatro semanas de distância! Obtenha uma visão geral do ciclo de lançamento da versão 6.5 e confira o blog Make WordPress Core para posts relacionados a versão 6.5 nas próximas semanas para obter mais informações.
\n\n\n\nAcompanhe o que há de novo no WordPress 6.5 : Leia o anúncio Beta 1 para mais detalhes.
\n\n\n\nSua ajuda para testar a versão do WordPress 6.5 Beta 3 é a chave para garantir que tudo no lançamento seja o melhor que pode ser. Embora o teste do processo de atualização seja essencial, experimentar novos recursos é igualmente importante. Este guia detalhado irá orientá-lo através de recursos de teste no WordPress 6.5.
\n\n\n\nSe você acha que encontrou um erro, informe-o na área Alfa / Beta nos fóruns de suporte. Se você se sentir confortável em escrever um relatório de erros reproduzível, registre um no WordPress Trac. É aqui também que você pode encontrar uma lista de erros conhecidos.
\n\n\n\nCurioso sobre os lançamentos de testes em geral? Acompanhe as iniciativas de testes em Make Core e junte-se ao canal de teste central no Making WordPress Slack.
\n\n\n\nEntre a versão Beta 1 e o Release Candidate final (RC) para cada nova versão do WordPress, a recompensa monetária por relatar novas vulnerabilidades de segurança não lançadas é dobrada. Siga as práticas de divulgação responsável, conforme detalhado nas práticas e políticas de segurança do projeto descritas na página do HackerOne e no white paper de segurança.
\n\n\n\nO WordPress 6.5 Beta 3 contém mais de 45 atualizações do editor desde a versão Beta 2, incluindo mais de 35 tíquetes para o núcleo do WordPress.
\n\n\n\nCada ciclo Beta se concentra em correções de erros, e mais estão a caminho com sua ajuda através dos testes. Você pode procurar os detalhes técnicos de todos os erros abordados desde a versão Beta 1 usando estes links:
\n\n\n\nAgradecemos aos seguintes colaboradores por colaborarem neste post: @dansoschin, @swissspidy, @adarshposimyth e @davidbaumwald.
\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:2;a:6:{s:4:\"data\";s:60:\"\n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"WordPress 6.5 Beta 2\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:57:\"https://br.wordpress.org/2024/02/20/wordpress-6-5-beta-2/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 20 Feb 2024 20:18:07 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:12:\"Lançamentos\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:3:\"6.5\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://br.wordpress.org/?p=2994\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:343:\"O WordPress 6.5 Beta 2 já está disponível para testes. Esta versão do WordPress está em desenvolvimento. Não é recomendável executar esta versão em um site de produção. Ao invés disso, é recomendável que você a use em um site de teste. Isso permitirá que você teste a nova versão antes do lançamento oficial. Você […]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Andre Ribeiro\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:9580:\"\nO WordPress 6.5 Beta 2 já está disponível para testes.
\n\n\n\nEsta versão do WordPress está em desenvolvimento. Não é recomendável executar esta versão em um site de produção. Ao invés disso, é recomendável que você a use em um site de teste. Isso permitirá que você teste a nova versão antes do lançamento oficial.
\n\n\n\nVocê pode testar o WordPress 6.5 Beta 2 de quatro maneiras:
\n\n\n\n| Plugin | Instale e ative o plugin WordPress Beta Tester em uma instalação do WordPress. (Selecione o canal “Bleeding edge” e o fluxo “Beta/RC Only”). |
|---|---|
| Baixar diretamente | Baixe a versão Beta 2 (zip) e instale-a em um site WordPress. |
| Linha de comando | Use o seguinte comando WP-CLI:wp core update --version=6.5-beta2 |
| WordPress Playground | Use a instância 6.5 Beta 2 do WordPress Playground para testar o software diretamente no seu navegador, sem a necessidade de um site ou configuração separada. |
Sua ajuda para testar esta versão do WordPress 6.5 Beta 2 é a chave para garantir que tudo no lançamento seja o melhor que pode ser. Embora o teste do processo de atualização seja essencial, experimentar novos recursos é igualmente importante. Este guia detalhado irá orientá-lo através de recursos de teste no WordPress 6.5.
\n\n\n\nSe você acha que encontrou um erro, informe-o na área Alfa / Beta nos fóruns de suporte. Se você se sentir confortável em escrever um relatório de erros reproduzível, registre um no WordPress Trac. É aqui também que você pode encontrar uma lista de erros conhecidos.
\n\n\n\nCurioso sobre os lançamentos de testes em geral? Acompanhe as iniciativas de testes em Make Core e junte-se ao canal de teste central no Making WordPress Slack.
\n\n\n\nEntre a versão Beta 1 e o Release Candidate final (RC) para cada nova versão do WordPress, a recompensa monetária por relatar novas vulnerabilidades de segurança não lançadas é dobrada. Siga as práticas de divulgação responsável, conforme detalhado nas práticas e políticas de segurança do projeto descritas na página do HackerOne e no white paper de segurança.
\n\n\n\nO WordPress 6.5 Beta 2 contém mais de 50 atualizações para o editor desde a versão Beta 1, incluindo mais de 40 tickets para o núcleo do WordPress.
\n\n\n\nCada ciclo Beta se concentra em correções de erros, e mais estão a caminho com sua ajuda através dos testes. Você pode procurar os detalhes técnicos de todos os erros abordados desde a versão Beta 1 usando estes links:
\n\n\n\nAgradecemos aos seguintes colaboradores por colaborarem neste post: @dansoschin, @huzaifaalmesbah, @rajinsharwar, @swissspidy e @courane01.
\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:3;a:6:{s:4:\"data\";s:60:\"\n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"WordPress 6.5 Beta 1\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:57:\"https://br.wordpress.org/2024/02/15/wordpress-6-5-beta-1/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 15 Feb 2024 12:11:34 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:12:\"Lançamentos\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:3:\"6.5\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://br.wordpress.org/?p=2984\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:343:\"O WordPress 6.5 Beta 1 já está disponível para testes. Esta versão do WordPress está em desenvolvimento. Não é recomendável executar esta versão em um site de produção. Ao invés disso, é recomendável que você a use em um site de teste. Isso permitirá que você teste a nova versão antes do lançamento oficial. Você […]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Andre Ribeiro\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:25838:\"\nO WordPress 6.5 Beta 1 já está disponível para testes.
\n\n\n\nEsta versão do WordPress está em desenvolvimento. Não é recomendável executar esta versão em um site de produção. Ao invés disso, é recomendável que você a use em um site de teste. Isso permitirá que você teste a nova versão antes do lançamento oficial.
\n\n\n\nVocê pode testar o WordPress 6.5 Beta 1 de quatro maneiras:
\n\n\n\n| Plugin | Instale e ative o plugin WordPress Beta Tester em uma instalação do WordPress. (Selecione o canal “Bleeding edge” e o fluxo “Beta/RC Only”). |
|---|---|
| Baixar diretamente | Baixe a versão Beta 1 (zip) e instale-a em um site WordPress. |
| Linha de comando | Use o seguinte comando WP-CLI:wp core update --version=6.5-beta1 |
| WordPress Playground | Use a instância 6.5 Beta 1 do WordPress Playground para testar o software diretamente no seu navegador, sem a necessidade de um site ou configuração separada. |
A meta atual para o lançamento da versão final do WordPress 6.5 é 26 de março de 2024. Sua ajuda nos testes da versão é vital para garantir que tudo nesta versão seja o melhor possível.
\n\n\n\nObtenha uma visão geral do ciclo de lançamento da versão 6.5 e acompanhe o blog Make WordPress Core para posts relacionados a versão 6.5 nas próximas semanas para mais detalhes.
\n\n\n\nTestar problemas é uma parte crítica do desenvolvimento de qualquer software, e é uma maneira significativa para qualquer pessoa contribuir – quer você tenha experiência ou não.
\n\n\n\nSe você acha que encontrou um erro, informe-o na área Alfa / Beta nos fóruns de suporte. Se você se sentir confortável em escrever um relatório de erros reproduzível, registre um no WordPress Trac. É aqui também que você pode encontrar uma lista de erros conhecidos.
\n\n\n\nO WordPress 6.5 incluirá muitos novos recursos anteriormente disponíveis apenas através do plugin Gutenberg. Saiba mais sobre as atualizações do Gutenberg desde o WordPress 6.4, conferindo os artigos das Novidades do Gutenberg para as versões 16.8, 16.9, 17.0, 17.1, 17.2, 17.3, 17.4, 17.5, 17.6 e 17.7.
\n\n\n\nO WordPress 6.5 Beta 1 contém aproximadamente 681 melhorias e 488 correções de erros para o editor, incluindo cerca de 229 tíquetes para o núcleo do WordPress 6.5.
\n\n\n\nEntre a versão Beta 1 e o Release Candidate final (RC) para cada nova versão do WordPress, a recompensa monetária por relatar novas vulnerabilidades de segurança não lançadas é dobrada. Siga as práticas de divulgação responsável, conforme detalhado nas práticas e políticas de segurança do projeto descritas na página do HackerOne e no white paper de segurança.
\n\n\n\nO primeiro grande lançamento deste ano adicionará finesse e ajustes para como você controla sua experiência de criação de sites, com muito a explorar especificamente para desenvolvedores. Você encontrará mais maneiras de gerenciar suas fontes e estilos, atualizações notáveis para padrões sincronizados, uma coleção de atualizações do editor de site e atualizações de desempenho para ajudar a fazer as coisas juntamente com novas maneiras de aproveitar as ferramentas de design em temas clássicos.
\n\n\n\nO WordPress 6.5 incluirá APIs fundamentais inovadoras que começarão a transformar a forma como você usa blocos para criar experiências memoráveis. Esta versão convida você a navegar pelas bibliotecas em estágio inicial, descobrir como você gostaria de vê-los evoluir e ter um impacto em suas futuras melhorias e capacidades.
\n\n\n\nAinda com curiosidade? Continue lendo para alguns destaques.
\n\n\n\nInicialmente previsto para lançamento no WordPress 6.4, a biblioteca de fontes é uma daquelas grandes coisas que vale a pena esperar. Ela oferece novos recursos para gerenciar eficientemente uma peça vital do design do seu site, a tipografia, sem etapas adicionais ou de codificação.
\n\n\n\nCom a biblioteca de fontes, você pode lidar com fontes em todo o site, independentemente do seu tema ativo, como a forma como gerencia ativos na biblioteca de mídia. Você pode instalar fontes locais ou do Google Fonts, e é facilmente extensível, com a capacidade de adicionar suas próprias coleções de tipografia personalizadas.
\n\n\n\nPadrões sincronizados trazem eficiência para o processo de design, permitindo que você faça alterações globais em layouts específicos com o mínimo de esforço. No entanto, muitas vezes é necessário fazer alterações contextuais quando se trata de conteúdo.
\n\n\n\nO WordPress 6.5 introduz novos aprimoramentos em padrões sincronizados que permitem substituir o conteúdo em cada instância específica. Você pode escolher qual conteúdo pode ser atualizado em um padrão sincronizado, mantendo o design e o layout que você já criou. Use-o para peças modeladas como receitas, depoimentos ou estudos de caso que usam elementos recorrentes para enquadrar conteúdo exclusivo.
\n\n\n\nEste grande lançamento apresentará substituições para os blocos de parágrafo, imagem, cabeçalho e botão, com suporte para mais blocos por vir à medida que o trabalho em padrões sincronizados continua.
\n\n\n\nO WordPress 6.5 finalmente possibilitará conectar os principais atributos de bloco a campos personalizados. Esse recurso permite que você use o valor de um campo personalizado sem criar blocos personalizados. Por exemplo, uma publicação digital pode usar campos personalizados com blocos de parágrafo e imagem. Ele poderia extrair informações de seus perfis de editores e colaboradores individuais para exibir dinamicamente em sua página de equipe, como cargos e nomes.
\n\n\n\nA API de vinculação de blocos alimenta essa funcionalidade e foi projetada para ser extensível o suficiente para que os desenvolvedores conectem blocos a qualquer conteúdo dinâmico, não apenas campos personalizados. Se seus dados são armazenados em outro lugar, você pode facilmente apontar blocos para essa nova fonte com apenas algumas linhas de código.
\n\n\n\nEste é o primeiro passo de um projeto maior para simplificar a forma como os campos personalizados e outros conteúdos dinâmicos são gerenciados.
\n\n\n\nO que começou como apenas uma ideia no WordPress 6.4 com o recurso de lightbox para imagens, está oficialmente entrando no núcleo. A API de Interatividade é uma nova estrutura que oferece aos desenvolvedores um método padronizado para trazer experiências interativas para os blocos. Ele visa simplificar o processo, com menos dependências de ferramentas externas, mantendo o desempenho ideal.
\n\n\n\nAs interações criam experiências envolventes, seja mostrando novos comentários ou buscando resultados de pesquisa sem recarregar uma página, permitindo que os visitantes interajam com o conteúdo em tempo real ou incorporando efeitos como contagens regressistas e animações de transição que surpreendem e encantam. Confira este site de demonstração para ter um gostinho do que esse recurso pode fazer.
\n\n\n\nA versão 6.5 é apenas o começo, trazendo essa experiência de criação para o núcleo. Descubra como você pode acompanhar o trabalho ou dar uma mão testando mais recursos.
\n\n\n\nAs revisões são os marcadores do progresso. Para projetos criativos, eles também são um retorno bem-vindo quando você está trabalhando através de um novo design ou conceito. Esta versão traz mais detalhes para o seu histórico de revisão de estilo no editor de sites.
\n\n\n\nAs revisões de estilo na versão 6.5 apresentam uma imagem mais detalhada do seu trabalho, com atualizações de design, como marcadores de data e prazos, resumos rápidos que descrevem mudanças e a capacidade de ver uma lista completa de revisões feitas, não apenas as 100 anteriores. Exibe também as revisões do livro de estilos, para ver as alterações que não são refletidas no modelo em que você está trabalhando. As revisões de estilo também estão recentemente disponíveis para modelos e partes de modelo, oferecendo uma visão mais ampla das alterações do seu site.
\n\n\n\nEspere ver mais trabalho acontecendo para expandir e melhorar as revisões em toda a experiência do WordPress. É uma parte fundamental da edição colaborativa e do foco de fluxo de trabalho da fase 3 do projeto Gutenberg.
\n\n\n\nComo a experiência de design em temas de blocos evolui e melhora, muitas dessas atualizações também estão disponíveis para temas clássicos. Os autores do tema podem optar por adicionar suporte para ferramentas de aparência a qualquer tema clássico, mesmo sem o uso do theme.json. Designers e criadores de sites que usam temas clássicos terão acesso a um conjunto variado de opções de design, desde espaçamento e controles de espaçamento até tipografia e opções de cores.
\n\n\n\nMudar de tema pode parecer um grande esforço, e para as pessoas que não estão prontas para entrar na flexibilidade dos temas do bloco, esses caminhos podem ajudar a aliviar essa tensão. Uma vez que um tema clássico recebe suporte inicial para ferramentas de aparência, mais opções de design serão adicionadas automaticamente à medida que estiverem disponíveis.
\n\n\n\nCada versão do WordPress traz mais reflexão e atenção à maneira como você pode criar com o editor de sites. As últimas melhorias na experiência de design ajudam a dar vida à sua visão criativa:
\n\n\n\nTraga facilidade e simplicidade para o processo de construção do seu site com os mais recentes avanços para os recursos do editor de sites, desde melhorias importantes na interface até as ferramentas atualizadas.
\n\n\n\nIndo além dos blocos de grupo, agora você pode renomear todos os blocos no modo de exibição de lista. Você também pode renomear ou duplicar padrões individuais para ajudar a mantê-los organizados. Outras melhorias notáveis da interface do usuário adicionam acesso às configurações de bloco com um rápido clique com o botão direito do mouse na exibição de lista, ajuste de preferências com as configurações consolidadas no painel de preferências do editor e a capacidade de usar a barra de ferramentas de bloco no modo de download quando você estiver no modo sem distrações.
\n\n\n\nVocê também notará uma experiência de construção de links mais limpa e unificada que melhora os controles de links, facilitando a criação e o gerenciamento de links em vários blocos.
\n\n\n\nEsta versão apresenta melhorias no arrastar e soltar para tornar sua experiência de edição mais intuitiva. Você notará ajustes visuais úteis, como itens deslocados no visualização de lista quando você os arrastar para reorganizar. Você também descobrirá que pode arrastar e soltar para qualquer lugar que você gostaria no editor, desde o início até o fim do espaço de trabalho.
\n\n\n\nCada parte do seu site vem com uma biblioteca de informações e dados. Organizá-lo, encontrar o que você precisa e fazer alterações deve ser tão fácil quanto a experiência de edição do site.
\n\n\n\nO WordPress 6.5 inclui visualizações de dados para páginas, modelos, padrões e em partes de modelos. Você pode visualizar dados em uma tabela ou exibição de grade, com uma nova interface do usuário para alternar campos e fazer alterações em massa. É uma experiência refrescante e rica em recursos que lidera o caminho para o próximo projeto de redesenho da administração no roteiro do WordPress.
\n\n\n\nO WordPress 6.5 melhora a forma como os usuários gerenciam plugins que exigem outros plugins. Os autores dos plugins podem fornecer um novo cabeçalho chamado Requires Plugins com uma lista separada por vírgulas de plugins necessários do repositório WordPress.org, que apresentará aos usuários os links para instalar e ativar esses plugins primeiro.
Os plugins necessários devem permanecer ativos e instalados enquanto os plugins que os exigem estiverem ativos e instalados. Se quaisquer plugins necessários se tornarem inativo ou desinstalado, os plugins que os exigem serão desativados automaticamente.
\n\n\n\nO WordPress 6.5 contém mais de 110 atualizações relacionadas ao desempenho, incluindo um aumento impressionante na velocidade e na eficiência em todo o editor de posts e no editor de sites. O carregamento é mais de duas vezes mais rápido do que em a versão 6.4, com a velocidade de processamento de entrada aumentando para quase quatro vezes mais rápido do que a versão anterior. Você também vai encontrar-se navegando através do editor de site seis vezes mais rápido do que antes.
\n\n\n\nO tempo de carregamento para sites traduzidos recebe um impulso devido à fusão da performance de traduções para o núcleo. Isso melhora muito o tempo de carregamento dos sites traduzidos em toda a linha, carregando vários idiomas simultaneamente, tornando a alteração entre eles uma experiência mais rápida e agradável.
\n\n\n\nGarantir que o WordPress permaneça altamente acessível é crucial para o seu sucesso e cumprir a missão de democratizar a publicação. Com isso em mente, a versão 6.5 enviará mais de 65 atualizações para melhorar a acessibilidade em toda a plataforma. Essas atualizações incluem correções para configurações de contraste, foco de cursor, submenus, posicionamento de elementos e muito mais. Para mais informações sobre tíquetes específicos e melhorias, visite o Trac do WordPress e o GitHub do Gutenberg.
\n\n\n\nNote que os recursos destacados neste post estão sujeitos a alterações antes do lançamento final.
\n\n\n\nAgradecemos aos seguintes colaboradores por colaborarem neste post: @dansoschin, @rajinsharwar, @webcommsat, @courane01, @hellosatya, @bph, @greenshady, @richtabor, @priethor, @annezazu, @joedolson, @santosguillamot, @cwhitmore, @costdev, @ehtis, @huzaifaalmesbah, @audrasjb, @get_dave e @ellatrix.
\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:4;a:6:{s:4:\"data\";s:60:\"\n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:62:\"WordPress 6.4.3 – Atualização de manutenção e segurança\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:90:\"https://br.wordpress.org/2024/01/31/wordpress-6-4-3-atualizacao-de-manutencao-e-seguranca/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 31 Jan 2024 15:05:46 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:12:\"Lançamentos\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:3:\"6.4\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://br.wordpress.org/?p=2980\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:372:\"Esta versão de manutenção e segurança apresenta 5 correções de erros no núcleo, 16 correções de erros para o editor de blocos e 2 correções de segurança. Como esta é uma versão de segurança, é recomendável que você atualize seus sites imediatamente. Também estão disponíveis correções para as versões 4.1 e posteriores do WordPress. Você […]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Andre Ribeiro\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:7334:\"\nEsta versão de manutenção e segurança apresenta 5 correções de erros no núcleo, 16 correções de erros para o editor de blocos e 2 correções de segurança.
\n\n\n\nComo esta é uma versão de segurança, é recomendável que você atualize seus sites imediatamente. Também estão disponíveis correções para as versões 4.1 e posteriores do WordPress.
\n\n\n\nVocê pode baixar o WordPress 6.4.3 do WordPress.org ou visitar seu painel do WordPress, clicar em “Atualizações” e clicar em “Atualizar agora”. Se você tiver sites que suportam atualizações automáticas em segundo plano, o processo de atualização será iniciado automaticamente.
\n\n\n\nO WordPress 6.4.3 é uma versão de ciclo curto. O próximo grande lançamento será a versão 6.5 prevista para 26 de março de 2024. Você pode revisar um resumo das atualizações de manutenção nesta versão lendo o anúncio do release candidate. Para mais informações sobre esta versão, visite o site HelpHub.
\n\n\n\nA equipe de segurança gostaria de agradecer às seguintes pessoas por relatar vulnerabilidades de forma responsável e permitir que elas sejam corrigidas nesta versão:
\n\n\n\nEste lançamento foi liderado por Sarah Norris, Joe McGill e Aaron Jorbin.
\n\n\n\nO WordPress 6.4.3 não teria sido possível sem as contribuições das seguintes pessoas. Seus esforços para fornecer manutenção e correções de segurança em uma versão estável é uma prova do poder e da capacidade da comunidade WordPress.
\n\n\n\nAki Hamano, Alex Concha, Alex Lende, Alex Stine, Andrea Fercia, Andrei Draganescu, Andrew Ozz, Andrew Serong, Andy Fragen, Ari Stathopoulos, Artemio Morales, ben, bobbingwide, Carlos Bravo, Carolina Nymark, Česlav Przywara, Colin Stewart, Daniel Käfer, Daniel Richards, Dominik Schilling, Ella, Erik, George Mamadashvili, Greg Ziółkowski, Isabel Brison, Joen A., John Blackbourn, Jonathan Desrosiers, joppuyo, Lax Mariappan, luisherranz, Markus, Michal Czaplinski, Mukesh Panchal, Nik Tsekouras, Niluthpal Purkayastha, Noah Allen, Pascal Birchler, Peter Wilson, ramonopoly, Riad Benguella, Sergey Biryukov, Stephen Bernhardt, Teddy Patriarca e Tonya Mork.
\n\n\n\nPara se envolver no desenvolvimento do núcleo do WordPress, dirija-se ao Trac, escolha um ticket e participe da conversa nos #core and #6-5-release-leads channels. Precisa de ajuda? Confira o manual do colaborador do núcleo.
\n\n\n\nComo um lembrete final, a equipe de segurança do WordPress nunca enviará um e-mail para você solicitar que você instale um plug-in ou tema em seu site e nunca pedirá um nome de usuário e senha do administrador. Por favor, mantenha-se vigilante contra ataques de phishing.
\n\n\n\nAgradecemos a Angela Jin, Ehtisham S., Jb Audras e Marius L. J. para revisão.
\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:5;a:6:{s:4:\"data\";s:82:\"\n \n \n \n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \n \n \";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:37:\"Pessoas do WordPress: Daniel Kossmann\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:73:\"https://br.wordpress.org/2024/01/24/pessoas-do-wordpress-daniel-kossmann/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:81:\"https://br.wordpress.org/2024/01/24/pessoas-do-wordpress-daniel-kossmann/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 24 Jan 2024 20:07:35 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:4:{i:0;a:5:{s:4:\"data\";s:5:\"Geral\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:10:\"comunidade\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:7:\"meetups\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:20:\"Pessoas do WordPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://br.wordpress.org/?p=2962\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:149:\"A mais recente história das Pessoas do WordPress destaca Daniel Kossmann, do Brasil, em sua jornada de fã de videogames a construtor de comunidade.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Daniel Kossmann\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:16462:\"\nNeste mês, destacamos Daniel Kossmann, um engenheiro de software da América do Sul que compartilha seu entusiasmo pelo WordPress em todas as oportunidades.
\n\n\n\n\n\n\n\n\nA série Pessoas do WordPress (em inglês: People of WordPress) apresenta histórias inspiradoras de como a vida das pessoas pode mudar para melhor através do WordPress e sua comunidade global de colaboradores.
\n
![\"\"](\"https://br.wordpress.org/files/2024/01/image.jpeg\")
A aventura de Daniel com o WordPress começou em 2009, quando procurava uma maneira de publicar e compartilhar artigos sobre filmes. Desse pequeno começo, ele agora desfruta de uma carreira interessante e variada no Brasil e ainda vai além, ampliando constantemente suas conexões com a comunidade.
\n\n\n\nAcompanhar o WordPress e suas novas funcionalidades fascina Daniel, e ele está sempre buscando maneiras de compartilhar o que o WP tem a oferecer. Seu foco inicial no WordPress para publicação de conteúdo logo se tornou uma apreciação mais ampla da capacidade da plataforma de construir comunidades e carreiras.
\n\n\n\nDaniel atuou como organizador da comunidade por sete anos em Curitiba, Brasil, e co-organizou quatro eventos anuais do WordPress Translation Day (Dia da Tradução do WordPress) na cidade. Iniciativas de construção de comunidades, como essas, atraem novos voluntários e ajudam a impulsionar grupos locais de usuários.
\n\n\n\nAgora trabalhando como gerente de engenharia de software, Daniel mantém seu interesse em apoiar a comunidade WordPress através de uma newsletter em português.
\n\n\n\nAs habilidades de desenvolvimento web de Daniel foram inicialmente autodidatas, impulsionadas pelo seu interesse em tecnologia e videogames. Ele desenvolveu sistemas em ASP e PHP, e criou materiais online para ensinar outros a criar sites.
\n\n\n\nQuando chegou a hora de escolher o curso de nível superior, não teve dúvidas de que seria algo relacionado a computadores e escolheu Ciência da Computação na Universidade Federal do Paraná.
\n\n\n\n\n\n\n\n\n“Para poder me concentrar mais no conteúdo do que na programação, acabei conhecendo o WordPress. Foi amor à primeira vista!”
\n
Em 2009, lançou um blog público sobre filmes que se tornou um centro para conteúdo cultural relacionado a cinema, literatura e quadrinhos. O blog tinha colaboradores de várias cidades do país. Ele achou o WordPress uma ferramenta fácil para publicar artigos. Isso permitiu que passasse mais tempo escrevendo conteúdo em vez de ter que usar suas habilidades de engenharia de software para escrever código.
\n\n\n\nNo entanto, uma vez que descobriu a amplitude e versatilidade do software, quis construir temas e funcionalidades para personalizar sites.
\n\n\n\nEnquanto procurava tutoriais, se deparou com um evento do WordPress acontecendo em sua própria cidade. Esse evento, o WordCamp Curitiba 2010, teve um profundo impacto no Daniel.
\n\n\n\n\n\n\n\n\n“Outros eventos de tecnologia que participei cobravam mais que o dobro deste WordCamp, mas não ofereciam metade das coisas dele.”
\n
Daniel foi inspirado não apenas pelas palestras, mas também pela gentileza mostrada por outros no evento. Sua timidez inerente significava que tinha que sair de sua zona de conforto para socializar. No entanto, o acolhimento dos participantes e a recepção que recebeu tornaram isso menos assustador. Ele foi fisgado pela comunidade que conheceu e prometeu ser voluntário no próximo WordCamp e até se candidatar como palestrante.
\n\n\n\n![\"\"](\"https://br.wordpress.org/files/2024/01/image-1-1024x683.jpeg\")
Menos de dois anos depois, Daniel ajudou a organizar o WordCamp em Curitiba 2012, e lá deu sua primeira palestra pública. Foi um momento importante na sua jornada. Ele está determinado em continuar melhorando suas habilidades de oratória a cada vez que se apresenta e a ajudar outros a fazerem o mesmo.
\n\n\n\nDaniel sonhava em começar sua própria empresa desde criança. Após sua formatura na universidade em 2011, decidiu realizar esse sonho. Ele abriu uma empresa de desenvolvimento web, imaginando-a como um laboratório de projetos criativos.
\n\n\n\nInicialmente, trabalhou com uma variedade de sistemas e linguagens de programação. Logo depois, percebeu que manter múltiplas soluções exigia tempo e esforço consideráveis. Então, optou por usar uma única plataforma, o WordPress. Ela oferecia facilidade de uso para seus clientes e a possibilidade de oferecer vários tipos de sites.
\n\n\n\n“Essa decisão me permitiu mergulhar ainda mais na plataforma, fazendo soluções melhores e mais rápidas de entregar para meus clientes”, disse Daniel.
\n\n\n\nÀ medida que a empresa crescia, expandiu os serviços oferecidos para incluir suporte, manutenção, cursos, consultoria e hospedagem otimizada para WordPress. Isso deu a Daniel acesso a uma gama mais ampla de clientes e maior especialização na plataforma WordPress.
\n\n\n\nMesmo sendo uma empresa pequena, Daniel queria retribuir à comunidade do WordPress. Ao usar este software de código aberto, o negócio não enfrentou os custos de usar plataformas comerciais. Ele então sentiu que deveria investir de volta no software e em sua comunidade tanto quanto pudesse, desde patrocínio de eventos até colaborando nas Equipes de Colaboradores.
\n\n\n\n![\"\"](\"https://br.wordpress.org/files/2024/01/image-2-1024x768.jpeg\")
Suas contribuições na comunidade incluem palestras em meetups e WordCamps para compartilhar o que ele aprendeu no dia a dia do trabalho. “Sempre foi e ainda é um grande prazer poder fazer essas contribuições”, afirmou.
\n\n\n\nEm 2019, após oito anos da sua fundação, decidiu fechar sua empresa e começar um novo capítulo como Coordenador de Desenvolvimento. Seu foco continua sendo o WordPress, tanto profissionalmente quanto na comunidade.
\n\n\n\n![\"\"](\"https://br.wordpress.org/files/2024/01/image-3-1024x768.jpeg\")
Após o WordCamp em Curitiba em 2012, a comunidade da cidade fez uma pausa na organização de eventos. Três anos depois, Daniel estava ansioso para ajudar a reiniciar os meetups em Curitiba. Ele se conectou com outros na comunidade brasileira para encontrar uma maneira de apoiar tanto os usuários finais do WordPress quanto as empresas que usam a plataforma. Por meio da ferramenta de mensagens instantâneas Slack, o evento foi reiniciado em agosto de 2015. Todo o planejamento foi feito virtualmente e os organizadores só se conheceram pessoalmente no dia do evento.
\n\n\n\nEmbora não tivessem muita experiência em planejamento de eventos, os organizadores do meetup estavam determinados a garantir que os participantes se divertissem e desfrutassem de uma atmosfera descontraída. Eles queriam que as pessoas se sentissem à vontade para socializar e conversar antes e depois das palestras. Um dos elementos mais bem-sucedidos desses meetups focados no usuário foram as dicas que os participantes compartilhavam.
\n\n\n\nPara Daniel, ficar de frente com as pessoas para apresentar o evento ainda não era fácil. No entanto, sabia que a única maneira de superar sua timidez era continuar a praticar e melhorar sua autoconfiança. Essa determinação e senso de realização o inspirou a incentivar outros a apresentarem palestras e compartilhar as dicas que utiliza.
\n\n\n\nO meetup de Curitiba continua a prosperar. Embora Daniel tenha mudado a forma que apoia a comunidade, tem um carinho duradouro por ela. Isso o tornou um defensor de grupos locais como o coração da comunidade WordPress. Ele acredita que o interesse e o entusiasmo pelo aprendizado compartilhados nos meetups ajudam a aumentar o interesse dos participantes tanto no software quanto em sua comunidade, e sua disposição para participar.
\n\n\n\n![\"\"](\"https://br.wordpress.org/files/2024/01/image-4.jpeg\")
Em junho de 2019, Daniel criou uma newsletter, PainelWP, para divulgar conteúdo sobre o WordPress em português e inspirar outros a criarem conteúdo nesse idioma.
\n\n\n\nDaniel acredita que traduzir é uma maneira poderosa de tornar o WordPress mais acessível para pessoas que não falam inglês, o que é o caso de muitas pessoas no Brasil.
\n\n\n\nEm 2021, Daniel começou a escrever regularmente sobre o WordPress em seu blog também. Ele continua publicando notícias semanais, tutoriais, dicas e compartilhando eventos.
\n\n\n\nDaniel acredita que a comunidade do WordPress é um dos pontos fortes da plataforma. Ela atrai pessoas com uma variedade de habilidades técnicas e experiências, e se esforça para ter um espaço diverso e aberto para trocas.
\n\n\n\nHá inúmeras maneiras de contribuir para o WordPress que não envolvem código. Ele disse: “Sou um grande evangelizador do aprendizado em público. Uma ótima maneira de colaborar é criar seu blog com WordPress e compartilhar sua jornada de uso, escrevendo sobre dicas e recursos úteis. Isso eventualmente te levará à documentação oficial do WordPress e, quanto mais você usar, mais oportunidades de melhorias você verá. Então você pode começar a contribuir para aprimorá-lo. Além disso, você pode escolher um plugin ou tema que usa e ajudar com sua tradução.”
\n\n\n\nEle acrescentou: “Meu maior conselho para quem está começando a contribuir para o WordPress é começar com um pequeno passo, talvez resolvendo um bug fácil ou corrigindo um erro de digitação, e criar uma rotina para trabalhar consistentemente nisso como, por exemplo, uma hora todo fim de semana.”
\n\n\n\nDaniel fez várias amizades duradouras, recebeu indicações profissionais por conta da sua participação em eventos da comunidade e desfruta de uma carreira que continua a ter variedade e coisas novas para aprender.
\n\n\n\nSua mensagem final é para que participem dos encontros locais do WordPress ou online em outras cidades, e se inspire como ele tem se inspirado por 14 anos e ainda continua.
\n\n\n\nAjude a compartilhar essas histórias de colaboradores de código aberto e continue a crescer a comunidade. Conheça mais WordPressers na série Pessoas do WordPress.
\n\n\n\nPara ajudá-lo a descobrir mais sobre como usar o software WordPress, confira os recursos e artigos gratuito da comunidade em Learn.WordPress.org
\n\n\n\nObrigado ao @kossmann por compartilhar suas aventuras no WordPress.
\n\n\n\nObrigado a Abha Thakor (@webcommsat), Larissa Murillo (@lmurillom), Meher Bala (@meher), Chloe Bringmann (@cbringmann) pela pesquisa, entrevistas e escrita deste artigo de destaque.
\n\n\n\nA série Pessoas do WordPress agradece a Josepha Haden (@chanthaboune) e Topher DeRosia (@topher1kenobe) pelo apoio.
\n\n\n\nArtigo originalmente publicado em inglês no blog da Comunidade do WordPress em 31 de janeiro de 2023. Traduzido por Daniel Kossmann, com ajuda do ChatGPT, e revisado por Guga Alves, Pamela Ribeiro e Ramon Ahnert.
\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:78:\"https://br.wordpress.org/2024/01/24/pessoas-do-wordpress-daniel-kossmann/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:6;a:6:{s:4:\"data\";s:60:\"\n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:62:\"WordPress 6.4.2 – Atualização de manutenção e segurança\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:90:\"https://br.wordpress.org/2023/12/06/wordpress-6-4-2-atualizacao-de-manutencao-e-seguranca/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 06 Dec 2023 20:16:35 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:12:\"Lançamentos\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:3:\"6.4\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://br.wordpress.org/?p=2954\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:349:\"O WordPress 6.4.2 já está disponível! Esta versão apresenta 7 correções de erros no núcleo. Esta versão inclui correções para um erro que faz com que as listas de folhas de estilo e tema às vezes retornem resultados incorretos. Esta versão também possui uma correção de segurança. Como esta é uma versão de segurança, é […]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Andre Ribeiro\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:6489:\"\nEsta versão apresenta 7 correções de erros no núcleo. Esta versão inclui correções para um erro que faz com que as listas de folhas de estilo e tema às vezes retornem resultados incorretos.
\n\n\n\nEsta versão também possui uma correção de segurança. Como esta é uma versão de segurança, é recomendável que você atualize seus sites imediatamente.
\n\n\n\nVocê pode baixar o WordPress 6.4.2 no WordPress.org ou visitar seu Painel WordPress, clicar em “Atualizações” e clicar em “Atualizar agora”. Se você tiver sites que suportam atualizações automáticas em segundo plano, o processo de atualização será iniciado automaticamente.
\n\n\n\nO WordPress 6.4.2 é uma versão de ciclo curto. O próximo grande lançamento será a versão 6.5 que está programada para o início de 2024.
\n\n\n\nPara mais informações sobre esta versão, visite o site HelpHub.
\n\n\n\nA equipe de segurança abordou a seguinte item nesta versão:
\n\n\n\nPara ajudar a equipe de segurança e o WordPress em todo o mundo, você é encorajado a relatar vulnerabilidades de forma responsável. Isso permite que as vulnerabilidades sejam corrigidas em versões futuras.
\n\n\n\nEste lançamento foi liderado por Aaron Jorbin.
\n\n\n\nO WordPress 6.4.2 não teria sido possível sem as contribuições das seguintes pessoas. Sua coordenação assíncrona para fornecer correções de manutenção e segurança em uma versão estável é um testemunho do poder e capacidade da comunidade WordPress.
\n\n\n\nAaron Jorbin, Aki Hamano, Akira Tachibana, Alex Concha, Angela Jin, Anton Vlasenko, Barry, bernhard-reiter, Caleb Burks, Corey Worrell, crstauf, Darren Ethier (nerrad), David Baumwald, Dennis Snell, Dion Hulse, Erik, Fabian Todt, Felix Arntz, Héctor Prieto, ironprogrammer, Isabel Brison, Jb Audras, Jeffrey Paul, Jessica Lyschik, Joe McGill, John Blackbourn, Jonathan Desrosiers, Kharis Sulistiyono, Krupal Panchal, Kylen Downs, meta4, Mike Schroder, Mukesh Panchal, partyfrikadelle, Peter Wilson, Pieterjan Deneys, rawrly, rebasaurus, Sergey Biryukov, Tonya Mork e vortfu.
\n\n\n\nPara se envolver no desenvolvimento do núcleo do WordPress, vá para o Trac, escolha um ticket e participe da conversa no canal do núcleo. Precisa de ajuda? Confira o Manual do colaborador do núcleo.
\n\n\n\nComo um lembrete final, a equipe de segurança do WordPress nunca enviará um e-mail para você solicitar que você instale um plugin ou tema em seu site e nunca pedirá um nome de usuário e senha do administrador. Por favor, mantenha-se vigilante contra ataques de phishing.
\n\n\n\nAgradecemos a @angelasjin e @desrosj pela revisão.
\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:7;a:6:{s:4:\"data\";s:57:\"\n \n \n \n \n \n \n \n\n \n \n \n \n \n \";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:68:\"Alerta: Golpistas se passando pela equipe de segurança do WordPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:103:\"https://br.wordpress.org/2023/12/05/alerta-golpistas-se-passando-pela-equipe-de-seguranca-do-wordpress/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 05 Dec 2023 13:27:59 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:10:\"Segurança\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://br.wordpress.org/?p=2944\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:362:\"A equipe de segurança do WordPress está ciente de vários golpes de phishing em andamento que se passam pela equipe “WordPress” e da “WordPress Security Team” na tentativa de convencer os administradores a instalar um plugin que contém malware em seus sites. A equipe de segurança do WordPress nunca enviará um e-mail solicitando que você […]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Andre Ribeiro\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:5041:\"\nA equipe de segurança do WordPress está ciente de vários golpes de phishing em andamento que se passam pela equipe “WordPress” e da “WordPress Security Team” na tentativa de convencer os administradores a instalar um plugin que contém malware em seus sites.
\n\n\n\nA equipe de segurança do WordPress nunca enviará um e-mail solicitando que você instale um plugin ou tema em seu site e nunca pedirá um nome de usuário e senha do administrador.
\n\n\n\nSe você receber um e-mail não solicitado alegando ser do WordPress com instruções semelhantes às descritas acima, desconsidere os e-mails e indique que o e-mail é um spam para o seu provedor de e-mails.
\n\n\n\nEsses e-mails são vinculados a um site de phishing que parece ser o repositório de plugins do WordPress em um domínio que não é de propriedade do WordPress ou de uma entidade associada. Tanto o Patchstack quanto o Wordfence escreveram artigos com mais detalhes.
\n\n\n\nE-mails oficiais do projeto WordPress sempre:
\n\n\n\n@wordpress.org ou @wordpress.net![\"\"](\"https://br.wordpress.org/files/2023/12/email-details-signed-by-wordpressdotorg-1024x450.png\")
A equipe de segurança do WordPress só se comunicará com os usuários do WordPress nos seguintes locais:
\n\n\n\nA equipe de plugins do WordPress não entra em contato direto com os usuários individuais de um plugin. Qualquer comunicação será realizada exclusivamente com os membros da equipe do plugin, incluindo funcionários, proprietários e colaboradores autorizados. Esses e-mails serão enviados a partir de plugins.wordpress.org e serão assinados conforme indicado acima.
\n\n\n\nO repositório oficial de plugins do WordPress está localizado em wordpress.org/plugins com versões internacionalizadas em subdomínios, como fr.wordpress.org/plugins, en-au.wordpress.org/plugins, etc. Um subdomínio pode conter um hífen, no entanto, um ponto sempre aparecerá antes do wordpress.org.
\n\n\n\nOs administradores de um site WordPress também podem acessar o repositório de plugins através do menu de plugins no painel do WordPress.
\n\n\n\nComo o WordPress é o CMS mais usado, esses tipos de golpes de phishing acontecerão ocasionalmente. Esteja sempre alerta a e-mails não solicitados que lhe peçam para instalar temas ou plugins, ou que contenham links para formulários de login suspeitos
\n\n\n\nO site Scamwatch tem algumas dicas para identificar e-mails e mensagens de texto que provavelmente serão fraudes.
\n\n\n\nComo sempre, se você acredita ter descoberto uma vulnerabilidade de segurança no WordPress, siga as políticas de segurança do projeto divulgando de forma privada e responsável o problema diretamente para a equipe de segurança do WordPress através da página oficial do projeto HackerOne.
\n\n\n\nAgradecemos a Aaron Jorbin, Otto, Dion Hulse, Josepha Haden Chomphosy e Jonathan Desrosiers por suas colaborações e revisão deste post.
\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:8;a:6:{s:4:\"data\";s:73:\"\n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \n \n \";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"Participe do 2º Meetup WordPress Brasil!\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:76:\"https://br.wordpress.org/2023/11/16/participe-do-2o-meetup-wordpress-brasil/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:84:\"https://br.wordpress.org/2023/11/16/participe-do-2o-meetup-wordpress-brasil/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 16 Nov 2023 00:42:27 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"Meetups\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://br.wordpress.org/?p=2928\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:343:\"Após o sucesso da nossa estreia com o primeiro Meetup WordPress Brasil, está confirmada a nossa segunda edição! O 2º Meetup WordPress Brasil será um evento totalmente gratuito e online, transmitido ao vivo pela Twitch, no dia 18 de novembro de 2023 (sábado), a partir das 14h. Em nosso segundo encontro, teremos a palestra com […]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"rodrigogrosso\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:5063:\"\n![\"\"](\"https://br.wordpress.org/files/2023/11/meetupwpbrasil-facebook-1024x537.png\")
Após o sucesso da nossa estreia com o primeiro Meetup WordPress Brasil, está confirmada a nossa segunda edição!
\n\n\n\nO 2º Meetup WordPress Brasil será um evento totalmente gratuito e online, transmitido ao vivo pela Twitch, no dia 18 de novembro de 2023 (sábado), a partir das 14h.
\n\n\n\nEm nosso segundo encontro, teremos a palestra com Rodrigo Grosso – Web Designer, que vai conversar com a comunidade sobre o desenvolvimento de sites em WordPress utilizando o Page Builder Elementor, uma das principais ferramentas para criação de sites e landing pages da atualidade.
\n\n\n\nTeremos também a Mesa Redonda “Estratégias para organizar meetups de sucesso”, com os membros Guga Alves, Felipe Santos, Debora de Lucas e Daniel Kossmann.
\n\n\n\nSeja por sua interface simples e intuitiva, ou por sua grande quantidade de recursos, o Elementor é utilizado tanto por iniciantes no Web Design quanto por profissionais mais experientes que precisam de agilidade para produzir, desde tarefas simples como uma “Página de Obrigado”, quanto projetos mais complexos, como E-commerces.
\n\n\n\nO palestrante Rodrigo Grosso demonstrará, na prática, os primeiros passos para a criação de um site com o Elementor, falando também dos recursos recentes da ferramenta e visões gerais sobre otimização de performance e SEO. Rodrigo é publicitário e web designer, e desde 2018 utiliza o Elementor como principal ferramenta em seu trabalho.
\n\n\n\nOs meetups são parte fundamental da nossa comunidade. Através deles, os membros podem interagir, compartilhar conhecimento e fazer networking.
\n\n\n\nEste evento especial reúne organizadores experientes de meetups (Daniel Kossmann, Debora de Lucas, Guga Alves e Felipe Santos), compartilhando suas vivências e estratégias para criar encontros envolventes e impactantes no universo WordPress. Discutiremos desde o engajamento da comunidade até a logística eficiente de eventos, abordando também a importância da diversidade e inclusão para fortalecer a comunidade WordPress no Brasil.
\n\n\n\nConfira o horário:
\n\n\n\nQueremos trazer a comunidade brasileira para mais perto! Por isso, nossa intenção é organizar meetups periódicos com o objetivo de oferecer conteúdo interessante que aproxime usuário do WordPress no Brasil à nossa comunidade.
\n\n\n\nEsses conteúdos podem envolver dicas de WordPress, compartilhamento de experiências, informações sobre o mercado entre outras coisas, desde que seja algo interessante e útil para brasileiros que usam o WordPress.
\n\n\n\nInclusive, se você quiser apresentar um conteúdo em algum meetup, você pode preencher este formulário com a sua ideia. Nós vamos manter uma fila de sugestões e, se gostarmos da sua proposta, entraremos em contato para combinar sua participação!
\n\n\n\nParticipe e ajude a divulgar para fortalecermos nossa comunidade brasileira ![\"💪\"](\"https://s.w.org/images/core/emoji/15.0.3/72x72/1f4aa.png\")
O WordPress 6.4.1 já está disponível!
\n\n\n\nEsta versão apresenta quatro correções de erros. Você pode conferir um resumo das atualizações de manutenção nesta versão lendo o anúncio do release candidate ou visualize a lista de tíquetes no Trac.
\n\n\n\nO WordPress 6.4.1 é uma versão de ciclo curto. Se você tiver sites que suportam atualizações automáticas em segundo plano, o processo de atualização será iniciado automaticamente. Se o seu site não for atualizado automaticamente, você também pode atualizar a partir do seu Painel.
\n\n\n\nVocê pode baixar o WordPress 6.4.1 do WordPress.org ou visitar seu painel WordPress, clicar em “Atualizações” e, em seguida, clique em “Atualizar agora”.
\n\n\n\nPara mais informações sobre esta versão, visite o site HelpHub.
\n\n\n\nEste lançamento foi liderado por Aaron Jorbin e Tonya Mork. Agradecemos a todos que testaram as versões RC e 6.4.1, e levantaram relatórios.
\n\n\n\nO WordPress 6.4.1 não teria sido possível sem as contribuições das seguintes pessoas. O empenho para entregar as correções de manutenção em uma versão estável é uma prova do poder e da capacidade da comunidade WordPress.
\n\n\n\n@afragen @clorith @desrosj @pbiron @schlessera @azaozz @davidbaumwald @tomsommer @nexflaszlo @howdy_mcgee @baxbridge @earnjam @timothyblynjacobs @johnbillion @flixos90 @joedolson @jeffpaul @zunaid321 @courane01 @audrasjb @tacoverdo @ironprogrammer @webcommsat @otto42 @barry @chanthaboune @rajinsharwar @aaroncampbell @peterwilsoncc @anandau14 @iandunn @matthewjho @coffee2code @boogah @jason_the_adams @joemcgill @johnjamesjacoby @jrf @renehermi @dlh @mukesh27 @sumitbagthariya16 @starbuck e @sergeybiryukov.
\n\n\n\nPara se envolver no desenvolvimento principal do WordPress, acesse o Trac, escolha um ticket e participe da conversa no canal #core. Precisa de ajuda? Confira o Manual do Colaborador Principal.
\n\n\n\nAgradecemos a @jeffpaul e @webcommsat por colaborarem com este post.
\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}}}s:27:\"http://www.w3.org/2005/Atom\";a:1:{s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:3:{s:4:\"href\";s:35:\"https://br.wordpress.org/news/feed/\";s:3:\"rel\";s:4:\"self\";s:4:\"type\";s:19:\"application/rss+xml\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:44:\"http://purl.org/rss/1.0/modules/syndication/\";a:2:{s:12:\"updatePeriod\";a:1:{i:0;a:5:{s:4:\"data\";s:9:\"\n hourly \";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:15:\"updateFrequency\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"\n 1 \";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}}}}}}}}s:4:\"type\";i:128;s:7:\"headers\";O:48:\"WpOrg\\Requests\\Utility\\CaseInsensitiveDictionary\":1:{s:7:\"\0*\0data\";a:11:{s:6:\"server\";s:5:\"nginx\";s:4:\"date\";s:29:\"Fri, 08 Mar 2024 14:30:57 GMT\";s:12:\"content-type\";s:34:\"application/rss+xml; charset=UTF-8\";s:4:\"vary\";s:15:\"Accept-Encoding\";s:6:\"x-olaf\";s:3:\"⛄\";s:13:\"last-modified\";s:29:\"Wed, 06 Mar 2024 09:20:21 GMT\";s:4:\"link\";s:61:\"As the WordPress 6.5 release date is just around the corner, contributors have been racing to complete work on a few outstanding issues and bug fixes. Two of the most prominent features, Synced Pattern Overrides and the Font Library, have been stuck in critical debates until today when Executive Director Josepha Haden Chomphosy weighed in with an official response and a path forward.
\n\n\n\nWhen conversation arose in the Make WordPress Slack last week that the Font Library may not be ready for 6.5, there was a feeling of déjà vu. The Font Library had already been punted from the last few major releases as the team works to make sure the feature is fully future-proof. Luckily, the decision for 6.5 is that the Font Library will be shipping in core.
\n\n\n\nA handful of related issues were brought up, but the conversation centered mostly around where fonts would be stored for your WordPress website. The Font Library includes a new directory in wp-content/fonts, at the same level as plugins, themes, and more. Because fonts are uploaded by users and fetched as resources, some contributors felt that they should live inside the wp-content/uploads directory, where other uploads and media are placed, and that their architecture should map more closely to Attachments in WordPress.
\n\n\n\nOn the one hand, it’s a bit of a philosophical debate: are fonts just “uploads” or are they something more fundamental to how we build websites?
\n\n\n\n“A large motivation behind the font library is to introduce fonts as a first-class object within WordPress—stored, described, and managed in a way that allows us to convey this distinct nature alongside other objects,” Lead Architect Matias Ventura explained in a recent GitHub issue. “So this is fundamentally an architectural decision we are making and not exclusively one of convenience, which aims to position fonts as a concept alongside themes, plugins, languages, and media uploads within wp-content.”
\n\n\n\nContributors, including representatives from hosting companies, were concerned that this would cause downstream effects with filesystem security and some of the more complicated off-loading scenarios where assets like images and fonts are cached and distributed separately. Some hosts may even need to modify their architecture to work with this new directory structure. Fortunately a filter to change the location of fonts was included and iterated upon so that hosts could override the directory location and have more time to consider their approach.
\n\n\n\nThe result is that users can look forward to the Font Library shipping in WordPress 6.5, and future work will be done to audit the result, flesh out more of the missing features, and discuss the potential effects of adding this new directory.
\n\n\n\nPreviously referred to as “partially synced patterns,” and tied up with the larger concept of the Block Bindings API in WordPress Core, Synced Pattern Overrides are not as easily defined as the Font Library. For site builders, though, the concept has been a bit of a holy grail. So it is with much disappointment, mixed with understanding, that the feature will not be shipping in WordPress 6.5.
\n\n\n\n“Synced Patterns” in WordPress (formerly “reusable blocks”) allow users to create block patterns in which any changes will show up automatically anywhere the pattern is used across your site. Synced Pattern Overrides introduced the next evolution of this feature, where you could “lock” the design of your pattern, but allow users to update some of the content, such as text or images, in each pattern instance.
\n\n\n\nConcern was raised over how Synced Patterns were defining their ability to have these “overrides”, both in the underlying structure and in how the feature was shown in the user interface. These types of “overrides” are considered foundational to many of the future goals of the block editor, so it’s important to get it right.
\n\n\n\n“For later, I’d like to note that the feature is not just about ‘making things overridable’ by the user,” clarified Riad Benguella, Automattic-sponsored contributor and Editor Tech Lead for the current release. “While it’s the immediate use-case, we should think about this more holistically, it’s about separating content and presentation of patterns. It’s about providing a schema for the pattern.”
\n\n\n\nThat separation of content and presentation has been a big issue for extenders trying to build maintainable sites using the Block Editor.
\n\n\n\n“My main issue is that this isn’t a decision we can reverse lightly,” noted Fabian Kägy, a contributor sponsored by 10up. He reiterated the importance of getting the feature right in Gutenberg before merging it into WordPress core, emphasizing that “the Gutenberg plugin is meant to be a playground for a feature to grow / iterate upon before it goes into core.”
\n\n\n\nSo while the underlying architecture of the Block Bindings API will still ship with WordPress 6.5, one of its first visible implementations, Synced Pattern Overrides, will not.
\n\n\n\nBoth of these last-mile issues also highlighted the unique challenges we face when some of these large new features for WordPress are built inside the Gutenberg plugin, rather than in a separate feature plugin. The tradeoffs to this approach to feature development was one of the key issues discussed in a Hallway Hangout last week.
\n\n\n\nIn the meantime, contributors are racing to finish work or else document changes on many less prominent issues that were also discovered during the beta releases, including an update to how HTML is parsed in code blocks and issues with changes to make the block editor more accessible.
\n\n\n\nWhen WordPress 6.5’s first release candidate was launched on Tuesday, the cycle transitioned into a “string freeze” so that translators could begin their work. The 6.5 Field Guide, Dev Notes, and Make Core announcements are all being drafted for publication. And all of this work is set to the backdrop of the flagship WordCamp Asia conference going on now in Taipei and featuring much of the project’s leadership and core team.
\n\n\n\nWordPress 6.5, scheduled for March 26, 2024, is shaping up to be quite the eventful release, and features like the Font Library, Plugin Dependencies, and the Interactivity API have many in the community excited for what’s to come.
\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 07 Mar 2024 18:22:20 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:12:\"Brian Coords\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:1;a:6:{s:4:\"data\";s:13:\"\n \n \n \n \n \n \n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:67:\"Do The Woo Community: What March is Looking Like Here at Do the Woo\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://dothewoo.io/?p=79212\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:56:\"https://dothewoo.io/on-the-road-wordcamp-asia-cloudfest/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:395:\"With WordCamp Asia and CloudFest, our schedule will be a bit off but just wait for the recordings we will be getting while on the road.
\n>> The post What March is Looking Like Here at Do the Woo appeared first on Do the Woo - a WooCommerce and WordPress Builder Podcast .
\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 07 Mar 2024 03:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:2;a:6:{s:4:\"data\";s:13:\"\n \n \n \n \n \n \n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"WPTavern: WordPress Developer Docs Shows Off a New Block-Based Redesign\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=154710\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:82:\"https://wptavern.com/wordpress-developer-docs-shows-off-a-new-block-based-redesign\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:10402:\"Over the years, WordPress’s developer documentation, originally the Codex but now the WordPress Code Reference, has served the project well. However, there’s been a sense in the community that much of the more recent documentation- for example, the JavaScript APIs and packages coming out of Gutenberg- has been inconsistent and harder to read and understand. Developers often find themselves navigating disconnected designs and organization throughout the various docs, guides, and handbooks for topics that might cover anything from the Shortcodes API to WP-CLI.
\n\n\n\nThis past December, WordPress.org’s entire Developer Resources subdomain relaunched with much more intuitive homepage, cohesive navigation, and a modern design. In developer circles and on social media, the relaunch was met with rave reviews, along with more than a few sighs of relief.
\n\n\n\n![\"Screenshots](\"https://149611589.v2.pressablecdn.com/wp-content/uploads/2024/03/developer-resources-homepage-grey-2.jpg\")
After and Before. Source: make.wordpress.org\n\n\n\nAlthough the redesign appeared almost three months ago, it belongs in the WP Tavern as a modern milestone for the WordPress project. I caught up with Nick Diego, a Developer Advocate sponsored by Automattic, to learn more about the story behind the redesign and what else we can expect from WordPress.org’s multi-year migration to a new look and feel.
\n\n\n\nIf you’ve seen Nick’s name recently, it may be from his popular WordPress plugins, such as Block Visibility and the Icon Block, or else his work on the WordPress Developer Blog. The team of contributors running the Developer Blog have been busy educating readers on how to work with many of the new and experimental tools coming out of the Block Editor. But some of them are also deep in the trenches trying to rewrite twenty years of legacy developer resources, like Justin Tadlock’s ongoing work with the Theme Handbook.
\n\n\n\n“One of the big focuses for my team,” Nick explained, “was to try and improve the Block Editor Handbook and the Themes Handbook. And so we’re working on the content of it, and there’s still tons of work to do there, but one of the things we identified early on was that the structure and the design of the site, it just made things worse.” (I’ll spare readers the links to my numerous Twitter and podcast rants on that exact topic.)
\n\n\n\nOnce they realized this, the team was confronted with a choice. They could simply ignore the issues with the outdated design and continue updating content. They could completely rethink the way that the developer documentation for the project was built and start a massive restructuring. Or they could keep working within the existing architecture but focus on cleaning up the glaring gaps in design.
\n\n\n\nThey chose that third approach – focusing on redesigning what they had, rather than trying to advocate for an entirely new documentation platform. That also freed up more time to continue updating the most important part: the content.
\n\n\n\n“I would rather spend my time fixing [the content],” Nick explained. “Because then if we ever get to a point where we want to re-architect the whole thing, then it’s an architectural problem and not an “oh, and all our content’s all wrong problem’.”
\n\n\n\nThe team began work on updating the content and design in tandem, and Nick was able to draw on his experience helping out with the recent redesign of the Showcase on WordPress.org.
\n\n\n\nOne important caveat for WordPress documentation is that it is also open to contribution, just like WordPress core. That means that the structure in which documentation is written, discussed, and hosted needs to be available to any contributor who might be able to help.
\n\n\n\nSome of the documentation, like the Theme Handbook, is actually post content inside of a WordPress installation. Nick explained that “it’s really hard to contribute to, because you can’t go write a pull request somewhere. You have to open an issue that says, ‘Hey, there’s a spelling error here’ or ‘Hey, this paragraph should be changed’ and then some docs contributor that has permission used to go in and make it. It is wildly challenging.”
\n\n\n\nIf the team wants content to be collaborative, it ultimately needs to have some connection to GitHub, where collaboration tends to happen. The benefit to this approach is that developer documentation can be an onramp to becoming a WordPress contributor. Once you’ve made a small pull request fixing a spelling error, it becomes a little easier to consider making a PR with an actual code change.
\n\n\n\n“So we have some pieces of the site [in WordPress],” said Nick. “We have some pieces that are on GitHub. There’s other parts that are generated from source code, other pieces that are part of packages. So it’s a very complicated setup where there’s content in so many different places, and even with the stuff that’s in GitHub, it’s coming from multiple repositories.”
\n\n\n\nFor now, any of the documentation that does live on GitHub has a link to “Improve it on GitHub” in the footer, taking you to its source.
\n\n\n\nUpdating the Developer Documentation site to match the new design language rolling out across WordPress.org meant migrating it from a classic theme to the same underlying block-based parent theme that all of the newly redesigned WordPress.org sites are using. What some might see as an insurmountable challenge, this team saw as a learning and “dogfooding” opportunity.
\n\n\n\n“The documentation section is huge,” said Nick, “How do you update that to a block theme? So we also looked at it as a project where Meta will learn a lot as the process goes.”
\n\n\n\nThe team could take all of their experiences of migrating a massive website- hundreds of pages of content, some authored inside of WordPress but much of it populated by automated integrations with numerous GitHub repositories- and share the lessons they’d learn with the core team that was building the Site Editor itself.
\n\n\n\nOne example that I’m sure any developer will resonate with was the issue of version control for a block theme.
\n\n\n\n“Everything in dot org needs version control,” Nick explained. “So the Site Editor works, but then you have to sync all the changes back to the template files in the theme. So there are definitely some challenges that the Meta team have had to circumvent because of the unique requirements of dot org. But it’s been a really interesting case study.”
\n\n\n\nNick and his colleagues then used their experience to facilitate discussions on GitHub with the broader developer community who are also grappling with these exact issues with block themes.
\n\n\n\nThe WordPress.org redesign is a multi-year endeavor with a lot of concurrent projects happening. A few that Nick and his colleagues are focused on next include redesigning the rest of the WordPress Documentation, a segment of end-user-facing content known as the “HelpHub”, along with the Forums and the Patterns Directory.
\n\n\n\nAlong the way, their focus is on making sure the community is aware that these redesign projects are all public to review and engage with.
\n\n\n\nNick added that “Figma is public, the GitHub’s public, but is it as public as it could be from a visual perspective within the community? No. And I think that that’s something that we’re trying to do better. So we’re trying to improve the process so it is more visible moving forward.”
\n\n\n\nThe team has been more proactively posting updates on the Make WordPress blog as well as in a dedicated Slack channel, #website-redesign. The end goal for these redesigns is to increase the quality and access to information, but also to make contribution to the project easier.
\n\n\n\n“One of the things that we’ve actually seen,” said Nick “is that once the redesign happened and there was a bit more spotlight on it and people started using it, then the problems with the UI kind of go away and then you start to see problems with the content, which leads to more people fixing the content.”
\n\n\n\nIf you’re interested in contributing to the design or the content of some of these upcoming projects, consider joining the WordPress Slack or following along in the Make WordPress blog.
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\n\n\n\n\n\n\n\nThe stage is ready for the first WordPress flagship event of the year in Taipei, Taiwan. WordCamp Asia 2024 will kick off on March 7, promising three days of learning, networking, and inspiration.
\n\n\n\nThis year’s schedule features an extensive lineup of speakers, including guests Josepha Haden Chomphosy, Ben Thompson, Noel Tock, and JU-CHUN KO. To conclude the summit, attendees can engage with WordPress co-founder Matt Mullenweg in a Q&A session. Find out how to submit your questions.
\n\n\n\nCan’t make it to Taipei? Watch the event live stream on the WordPress YouTube channel.
\n\n\n\n\n\n\n\nhttps://wordpress.org/news/2023/10/episode-64-patterns-in-wordpress/\n\n\n\n\n\n\n\nWordPress 6.5 is on track for its much-anticipated release on March 26. Following last month’s beta releases, the first release candidate (RC1) is now available for testing—marking another milestone in the development cycle.
\n\n\n\nThis major release will add finesse and fine-tuning to how you control your site-building experience, with lots to explore specifically for developers. Get a detailed overview of highlighted features in the Beta 1 announcement.
\n\n\n\n\n\n\n\n\n\n\n\n\nStay on top of the latest updates in WordPress development with February’s edition of What’s New for Developers?
\n
Two new versions of Gutenberg shipped in February:
\n\n\n\n![\"Decorative](\"https://i0.wp.com/wordpress.org/news/files/2024/03/Core-Editor-Improvement-Power-in-the-Details-Featured-Image.png?resize=1024%2C576&ssl=1\")
Beyond major features, many small yet mighty updates are coming in WordPress 6.5 that will make a big difference in your WordPress experience. Read more »
\n![\"🇨🇷\"](\"https://s.w.org/images/core/emoji/15.0.3/72x72/1f1e8-1f1f7.png\")
Women WordPress Day, Costa Rica, on March 8![\"🇨🇭\"](\"https://s.w.org/images/core/emoji/15.0.3/72x72/1f1e8-1f1ed.png\")
Switzerland Community Day on March 23![\"🇪🇸\"](\"https://s.w.org/images/core/emoji/15.0.3/72x72/1f1ea-1f1f8.png\")
WordCamp Torrelodones, Spain, on March 23-24Have a story we should include in the next issue of The Month in WordPress? Fill out this quick form to let us know.
\n\n\n\nJoin other subscribers and receive WordPress news directly in your inbox.
\n\n\n\n Subscribe\n
\nListen in from some of the project leads that will be at this years CloudFest hackathon and learn about the goal-oriented open source projects.
\n>> The post What You Can Expect from the CloudFest Hackathon 2024 Projects appeared first on Do the Woo - a WooCommerce and WordPress Builder Podcast .
\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 06 Mar 2024 09:32:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:5;a:6:{s:4:\"data\";s:13:\"\n \n \n \n \n \n \n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:57:\"WPTavern: Certain WP Form Plugins Make Accessibility Easy\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=154632\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:68:\"https://wptavern.com/certain-wp-form-plugins-make-accessibility-easy\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:9511:\"According to the WAVE web accessibility tool, Gravity Forms scores a perfect score out-of-the-box for their front-end forms. Same with Ninja Forms, Contact Form 7, and WP Forms.
\n\n\n\nI tested 2 other popular WP form plugins that did not fare as well.
\n\n\n\nThe Tavern reported in 2021 that Gravity Forms invested heavily in web accessibility with their 2.5 release and also reported that Gravity Forms provides lots of information about their approach to accessibility.
\n\n\n\nI was curious to dive deeper on Gravity Forms’ specific web accessibility processes.
\n\n\n\n“We do our testing with keyboard and screen readers,” Morgan Kay, a software engineer at Gravity Forms who works closely with accessibility initiatives at the company says.
\n\n\n\n“We also consider some other implications, such as how usable a feature is on mobile, how it looks in an RTL language, and whether we have sufficient color contrast.”
\n\n\n\nGravity Forms also tries to help novice users understand when they are making a change that might break accessibility.
\n\n\n\n“One thing Gravity Forms does that’s particularly valuable is that it warns you if you’re using a feature that has known accessibility issues, and that’s a huge time saver for professionals,” says web accessibility consultant, Joe Dolson.
\n\n\n\nGravity Forms promises WCAG AA compliance, which is a great place to start for anyone who is looking to make a website more accessible to users.
\n\n\n\n“WCAG2.1 AA is the standard required by most accessibility laws,” says Gravity Forms’ Kay.
\n\n\n\nBy comparison, “WCAG2.1 AAA is very strict, and includes some standards that are not necessarily realistic or necessary for all types of websites,” Kay adds.
\n\n\n\n“Our goal is to make sure that [our forms] comply to WCAG 2.1AA,” says Kay. “This is not only because we want our forms to be accessible, but also because it is required by some countries.”
\n\n\n\n“We provide tools that let users build forms that are WCAG-compliant, but it is still ultimately up to the user to make sure they are following all of the guidelines to meet those requirements,” adds Kay.
\n\n\n\nI tested that statement in the wild, and it’s true: Gravity Forms gives you all the tools to make your front-end form WCAG AA-compliant out-of-the-box and without any configuration.
\n\n\n\nFor example, if you simply add name, email, and phone fields to a Gravity Form, it’ll be WCAG AA compliant.
\n\n\n\nHowever, website owners can optionally or unknowingly break compliance – and often do. For example, deleting the default form labels will break compliance.
\n\n\n\nYou don’t have to go far on the web to run into a text input field without a proper label. Oftentimes this is done for aesthetic reasons – e.g. hiding labels to make the form more compact.
\n\n\n\nWhile other form plugins might be able to create accessible forms, they aren’t as simple to configure for WCAG and ADA compliance, according to some accessibility consultants.
\n\n\n\n“For free plugins, Contact Form 7 allows you to create very accessible forms, but you have to know what you’re doing. It’s a fine tool if you put in the work, but I wouldn’t recommend it to the average user,” Dolson says.
\n\n\n\nAnother web accessibility consultant, Gerson Lacdao noted his appreciation for Gravity Forms’ efforts while adding some constructive criticism of other WP form plugins.
\n\n\n\n“Some [form plugins] have issues in the most basic [web accessibility] things like properly coded field labels,” says Lacdao.
\n\n\n\nHis favorite form plugin today is WS Form.
\n\n\n\n“In terms of accessibility, I would probably put [the WS Form plugin] on top,” Lacdao says. “I like how a lot of accessibility options are available [in WS Form], and I don’t need to add extra CSS or JS hacks just to make it work better.”
\n\n\n\nLacdao mentioned one example of a popular WP form plugin that is behind on the web accessibility front (I was unable to reach the plugin’s developer for comment and therefore decided to not name the plugin here).
\n\n\n\n“[That plugin’s accessibility] efforts are mostly reactive and for now only based on tickets or feedback from some users,” says Lacdao. “It’s something I’m a bit frustrated about because I feel like it’s part of their obligation to users to proactively make their product accessible.”
\n\n\n\nIn addition to making a clear proactive effort on the web accessibility front, the Gravity Forms team is always on the lookout for new issues.
\n\n\n\nGravity Forms’ Kay explains, “We usually investigate [accessibility tickets] as soon as they are reported, and we can usually get [them] fixed within one or two minor releases.”
\n\n\n\nIt’s tough to talk about web accessibility in the admin side of any plugin without talking about accessibility in the admin of WordPress more generally.
\n\n\n\nBased on my tests using the WAVE tool, neither WordPress core nor any plugin or theme I tested fared well on web accessibility within the admin.
\n\n\n\nThat said, admin-side accessibility improvements are definitely on Gravity Forms’ agenda.
\n\n\n\n“[A senior accessibility consultant] has done a complete audit of our plugin in the dashboard, so we know what we need to do to make Gravity Forms accessible in the admin,” Kay said. “We are working on making the admin accessible, and in Gravity Forms 2.9 there will be some improvements.”
\n\n\n\nIn a shocking development, the Gutenberg-based page builder Cwicly’s founder Louis-Alexander Désiré has announced that the team is discontinuing the Cwicly development “after much deliberation and soul-searching.”
\n\n\n\nPacked with innovative features and a commitment to embracing the WordPress vision in Gutenberg, Cwicly attracted a lot of attention. The community noted their recent tailwind expansion too. According to its description in AppSumo, “Cwicly is the only builder that interacts directly with the whole Gutenberg ecosystem and adds specialized blocks that are complementary and fully compatible with Gutenberg.”
\n\n\n\nIn a blog post and email to users, Louis attributed the abrupt decision to “the relentless onslaught of destructive posts and comments by certain WordPress influencers”. He said, “Personal attacks on both myself and team members have been made and openly tolerated throughout. The negativity and hostility directed towards Cwicly, especially in comparison to other page builders, have taken a significant toll on our morale and motivation.”
\n\n\n\n\n\n\n\n\n“The passion and dedication that we have had from the start has been gradually diluted, enthusiasm has given way to dread. Working in such a negative climate has taken a significant toll on the team, making it nearly impossible to continue. Each day has become a struggle.”
\n
Louis assured users that Cwicly services will continue until the end of 2024, with reimbursements for all orders made after January 1, 2024.
\n\n\n\nThe statement was later retracted from the website, stating the discontinuation of the plugin development and ensuring user support during the transition period. However, the original statement is still available in Discourse.
\n\n\n\nThe WordPress community reacted with surprise and shock, especially considering that new features had been released just days before. “This is the biggest shock I’ve had in the recent past! Had to check if the date was 1st April. I hope Cwicly undo their decision” tweeted WordPress developer Sridhar Katakam while Jamie Marsland, founder of Pootlepress, called the statement released “a very sad statement”.
\n\n\n\nSeveral people searched for scathing reviews and tweeted about not finding any devastating reviews or comments against Cwicly while others mentioned seeing negative comments in Facebook groups. Andrew Palmer, co-founder of Bertha.AI revealed he has “seen a few comments on YT education videos for Cwicly where commenters say it’s trash.”
\n\n\n\nSujay Pawar, CEO of Brainstorm Force, posted on Facebook “If you’re active in Facebook groups, you know how toxic some communities can be with trolls. I’ve had to take breaks from Facebook for my own mental health. I think Cwicly’s decision to stop must have been about more than just mean comments from some influencers. It’s probably about all the challenges of running a WordPress products business, especially the financial aspects, in demotivating communities where people are quick to criticize without realizing there’s a human being on the other side.”
\n\n\n\nDavid McCan, who had published “The Cwicly Conundrum: Two Years On Is It Ready to Use Yet?” posted “I suspect that my article The Cwicly Conundrum may have contributed to their loss of morale. While as far as I know what I wrote was accurate, I realize that I was expressing my frustrations about feeling it wasn’t ready yet. I’m sorry if this contributed to their loss of morale, and it is a reminder that as a user and reviewer it is important to remember the people behind the product.” He continued “Cwicly is cutting edge and made a good contribution to the WordPress ecosystem. I hope the Cwicly team is able to continue with it, but if they don’t feel they can then I encourage them to keep it going long enough to look for someone who would want to purchase it, so they get some return and the product can live on.”
\n\n\n\nAdam W. Warner, GoDaddyPro Director Field Marketing, shared, “I’ve never used it, but everything mention I’ve seen of it was positive. Raving fans in fact. Obviously there’s been negative feedback somewhere though. However, as a business owner, it pays to have a thick skin for the naysayers. Easy to say, harder to do.” Justin Ferriman also agreed, “Criticism and entrepreneurship go hand-in-hand (especially in the case of products). Probably just wasn’t for the founder, and that’s okay. It’s stressful.”
\n\n\n\nWordPress Tampa Bay organizer Daniel AwesomeSmith hoped “they’re not blaming community when it’s just business acumen and product fit to blame the most.” Kevin Geary, WordPress entrepreneur, clarified that he “spent the last 3-5 months telling everyone that Cwicly is the 2nd best page builder for WordPress.”
\n\n\n\nCo-founder of Newsletter Glue, Lesley Sim tweeted, “I don’t think shutting down is the right answer, I think levelling up as a business owner is. But, you can’t really teach that. They just have to decide to do it.” Alex Vasquez of DigiSavvy “wouldn’t be surprised if the owner/dev reverses course on their decision to shutter @cwicly. I find it beyond wild to just abandon your customers like that.”
\n\n\n\n“Consider rebranding Cwicly instead of shutting it down – a fresh start can help overcome negativity and attract a more positive audience.” recommended entrepreneur MahdiAli Khanusiya. “Some of the big guys like @automattic, @LiquidWeb, @syedbalkhi should check out @cwicly. Could be an acquisition / buy out. There’s a lot of great features there that could end up in core, or at least shouldn’t be thrown out.” proposed WPAI founder James LePage.
\n\n\n\nI have reached out to Louis and am still waiting to hear back from him.
\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 05 Mar 2024 18:23:21 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"Jyolsna\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:7;a:6:{s:4:\"data\";s:13:\"\n \n \n \n \n \n \n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:53:\"WordPress.org blog: WordPress 6.5 Release Candidate 1\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=17008\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:69:\"https://wordpress.org/news/2024/03/wordpress-6-5-release-candidate-1/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:10938:\"The first release candidate (RC1) for WordPress 6.5 is ready for download and testing!
\n\n\n\nThis version of the WordPress software is under development. Please do not install, run, or test this version of WordPress on production or mission-critical websites. Instead, it’s recommended that you evaluate RC1 on a test server and site.
\n\n\n\nReaching this phase of the release cycle is an important milestone. While release candidates are considered ready for release, testing remains crucial to ensure that everything in WordPress 6.5 is the best it can be.
\n\n\n\nYou can test WordPress 6.5 RC1 in four ways:
\n\n\n\n| Plugin | Install and activate the WordPress Beta Tester plugin on a WordPress install. (Select the “Bleeding edge” channel and “Beta/RC Only” stream). |
|---|---|
| Direct Download | Download the RC1 version (zip) and install it on a WordPress website. |
| Command Line | Use the following WP-CLI command:wp core update --version=6.5-RC1 |
| WordPress Playground | Use the 6.5 RC1 WordPress Playground instance (available within 35 minutes after the release is ready) to test the software directly in your browser without the need for a separate site or setup. |
The current target for the WordPress 6.5 release is March 26, 2024. Get an overview of the 6.5 release cycle, and check the Make WordPress Core blog for 6.5-related posts in the coming weeks for further details.
\n\n\n\nThanks to the many contributors testing up to this point, this release include more than 20 bug fixes for the Editor and more than 40 tickets for WordPress Core.
\n\n\n\nGet a recap of WordPress 6.5’s highlighted features in the Beta 1 announcement. For more technical information related to issues addressed since Beta 3, you can browse the following links:
\n\n\n\nWant to look deeper into the details and technical notes for this release? These recent posts cover some of the latest updates:
\n\n\n\nWordPress is open source software made possible by a passionate community of people collaborating on and contributing to its development. The resources below outline various ways you can help the world’s most popular open source web platform, regardless of your technical expertise.
\n\n\n\nTesting for issues is critical to ensuring WordPress is performant and stable. It’s also a meaningful way for anyone to contribute. This detailed guide will walk you through testing features in WordPress 6.5. For those new to testing, follow this general testing guide for more details on getting set up.
\n\n\n\nIf you encounter an issue, please report it to the Alpha/Beta area of the support forums or directly to WordPress Trac if you are comfortable writing a reproducible bug report. You can also check your issue against a list of known bugs.
\n\n\n\nCurious about testing releases in general? Follow along with the testing initiatives in Make Core and join the #core-test channel on Making WordPress Slack.
\n\n\n\nFrom now until the final release candidate of WordPress 6.5 (scheduled for March 19), the monetary reward for reporting new, unreleased security vulnerabilities is doubled. Please follow responsible disclosure practices as detailed in the project’s security practices and policies outlined on the HackerOne page and in the security white paper.
\n\n\n\nFor plugin and theme authors, your products play an integral role in extending the functionality and value of WordPress for all users.
\n\n\n\nThanks for continuing to test your themes and plugins with the WordPress 6.5 beta releases. With RC1, you’ll want to conclude your testing and update the “Tested up to” version in your plugin’s readme file to 6.5.
\n\n\n\nIf you find compatibility issues, please post detailed information to the support forum.
\n\n\n\nDo you speak a language other than English? ¿Español? Français? Русский? 日本? हिन्दी? বাংলা? You can help translate WordPress into more than 100 languages. This release milestone (RC1) also marks the hard string freeze point of the 6.5 release cycle.
\n\n\n\nWhat’s this? RC1?
Three weeks left until it’s done.
Come and test. It’s fun!
Thank you to the following contributors for collaborating on this post: @dansoschin, @courane01, @hellosatya, @huzaifaalmesbah
\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 05 Mar 2024 16:26:05 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:12:\"Lauren Stein\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:8;a:6:{s:4:\"data\";s:13:\"\n \n \n \n \n \n \n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:116:\"WPTavern: Gutenberg’s Project Leadership Sits Down with Outreach Program to Discuss Problems with the Site Editor\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=154655\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:124:\"https://wptavern.com/gutenbergs-project-leadership-sits-down-with-new-outreach-team-to-discuss-problems-with-the-site-editor\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:17507:\"What do you get when you put a handful of outspoken WordPress developers, agencies, product owners, and community advocates on a video call with the Lead Architect and Product Managers of the entire Gutenberg project? Hopefully progress.
\n\n\n\nMatt Mullenweg may have surprised a few people when he recently stated that the Gutenberg project still has years of development to go, but I doubt that anyone using it would disagree. The tentpole feature of Gutenberg’s Phase Two, the “Site Editor,” has been in core (and enabled by default for new installations) for the last two years, but the adoption of block-based themes has felt underwhelming at best, especially compared to the market share of page-building tools like Elementor.
\n\n\n\nEveryone has their opinions of the block editor, one need only browse the comments section of this very site to find them. The reality however is that WordPress is a vast and complicated project. While it’s certainly subject to the decisions of its “Benevolent Dictator”, it is also subject to the very real constraints of large-scale, distributed, open-source software development. Not to mention the work is entirely based on contributions, many of which are sponsored by large organizations with their own goals for the project.
\n\n\n\nAt the center of all of this are the individual WordPress end users who can feel like they have no agency in the project, no ability to communicate their experiences or give feedback. And there may be no piece of software in more critical need of user feedback than the WordPress Site Editor.
\n\n\n\nThe FSE Outreach Experiment was launched three years ago as a way to bridge that gap between users experiencing the Site Editor and the core contributors building it. Last week, the program announced a simplified name and scope: Outreach. As part of this new simplified scope, any core contributor can now tag Outreach directly in GitHub as they develop new features when they want early feedback from the broader community. The goal is getting more two-way communication happening, and keeping the feedback where it can be most effective: the Make WordPress Slack and the Gutenberg code repository on GitHub.
\n\n\n\nSocial media may feel like the easiest place to voice an opinion (something I am certainly guilty of), but it doesn’t always manifest into meaningful change. “Most of our issues are around just discoverability,” Developer Advocate and Outreach member Justin Tadlock pointed out recently. “Just getting people to come and take all their reactions and thoughts from social media and bring it in and have some constructive conversations in an official channel.”
\n\n\n\nAutomattic Product Wrangler Anne McCarthy has served as the Editor Triage Lead for the last handful of WordPress Core releases and led the original FSE Outreach Experiment. They recently collected some of this feedback on the Site Editor in the form of a widely circulated blog post, “Overlapping problems“. It’s a breakdown of some of the most common user experience complaints, but nearly every piece of feedback links to a specific issue or pull request where work is being done to improve it. If you haven’t already, I recommend pausing now to read it.
\n\n\n\nBecause the problems are “overlapping”, some feel that they speak to an underlying problem with the Site Editor itself and the Gutenberg development process more broadly. Many armchair theories were thrown out, including some from yours truly, at last week’s Hallway Hangout, hosted by the Anne McCarthy, and attended by a wide array of other leaders, including Gutenberg’s Lead Architect, Matias Ventura and Product Manager, Rich Tabor.
\n\n\n\nFeedback loops in a community this large and diverse are (un)surprisingly hard to get right. One clear piece of feedback, though, seems to be a general feeling that while the Site Editor’s power and feature-set continue to grow, the actual user experience needs more polish. Yet when concerns about this user experience are raised, the general response is that it’s the users who just need more education and training.
\n\n\n\n“There’s a sentiment that I kept seeing,” Mike McAlister of Ollie explained on the call, “that ‘they’re not listening to us’. And whether that’s perception or their experience or whatever, I think that is very important for us to carry that and to kind of acknowledge it.”
\n\n\n\nPart of the disconnect between the different sides of our large community is related to that imbalance of incentives amongst contributors. Unless you are employed by a hosting company or a product team like WooCommerce or Yoast, it may feel discouraging to push a feature forward or feel like no one is advocating for your use case.
\n\n\n\nWordPress is meant to democratize the ability to put content on the internet. So there’s an expectation that its interface should feel, well, easier or at least more intuitive. Nick Diego, Developer Advocate from Automattic, shared an experience of watching his non-technical parents navigate the Site Editor.
\n\n\n\n“One of the biggest issues I see in the Site Editor,” he explained, “is around how changes that you make are preserved to prevent people from making mistakes. And this seems like such a small little thing, but I watched [my dad] delete a template that had been customized and there was no way to get it back easily. I watched him click on ‘Clear Customizations’ and everything was gone. And he was like, wait, what, what’s happening?”
\n\n\n\nNick was showcasing a great practical example of the types of gaps in the user experience that eventually erode their trust in the platform’s ability to safely manage content. He also pointed out that there are tried and true conventions for many of these interactions. “In old WordPress, when you trash the page, it goes into the trash and then you can delete it permanently, right? It goes into your trash. Oh, I made a mistake? I can bring that back. It’s a very logical flow. It’s very similar to other applications.” But the Site Editor often veers into uncharted territory when it comes to user interface.
\n\n\n\nNew tools and new paradigms aren’t just hard for the non-technical users. They can present new challenges for the developers who are trying to launch new WordPress sites. Time that developers previously spent building websites is now often spent exploring new potential workflows, and we can’t rely on our previous two decades of established best practices when scoping new projects. “I think part of this too,” said Anne McCarthy, “is also how to use these tools and changing process because everything I’ve heard is it’s not only a technical change and adjusting to new technology, but it’s changing process.”
\n\n\n\nThis idea of slowing down and refining the basic user experience was reiterated by Brian Gardner, Developer Advocate at WP Engine, who advocated “a call to rally around making what we have already better and consistent and easy to identify and work and document and educate.” WP Engine in particular has leaned into the developer/freelancer side of the community, with a team of educators and content creators, and products like Advanced Custom Fields and LocalWP, all focused on a segment of the market they call “Builders” and what the Core Team often refers to as “extenders”.
\n\n\n\nExtenders, builders, developers, freelancers, agencies. There’s plenty of names for this side of the community, but the one thing they have in common is that they build a lot of websites, often for other, less-technical people. There’s widespread sentiment in this group that the Gutenberg project is not prioritizing their needs, driving them to the Classic Editor or page builders like Elementor, Divi, and Bricks.
\n\n\n\nFabian Kägy is a member of the Outreach program and a sponsored contributor from the agency 10up. He’s focused on fostering more conversation between the extender community and core development, so I spoke to him about this disconnect in priorities.
\n\n\n\n“There are so many different users that have all different calls”, he told me. “And kind of the reason why I am trying to participate is to share that one side of the story and be an advocate for that particular work. And I am very much hoping that I can actually get more similar folks from other agencies to also chime in and be a part of a conversation.”
\n\n\n\nLike Fabian, I come from the agency world, where we are constantly stuck trying to balance the desire to adopt the newest technologies for our clients with the need for assurance that those new features are actually ready to be used in production. That presents a tough problem to solve. The core team needs more people using and testing these features, to help refine them. But from the outside perspective, we’re hesitant to use anything that may not be production-ready.
\n\n\n\n“At the time a feature lands in WordPress Core,” Fabian explained, “there could be four or five months since the developer had originally worked on the feature. Since they last even thought about the feature, they’ve moved on and shipped three other features. And so that feedback cycle from the agency space is incredibly slow because by the time we adopt it, that is not top of mind anymore.”
\n\n\n\nThis gap between the development of a new feature and its adoption by the wider community is the main problem the Outreach program is hoping to solve.
\n\n\n\n“That is why I am hoping that this kind of outreach,” he continued, “getting more pings, getting asked the question of ‘Hey, is this the right thing?’ Being asked to provide feedback earlier in kind of the development cycle should help us be able to deliver that feedback earlier in the cycle so that we don’t end up in the situation where a year after the feature has been developed, we all of a sudden say, “Hey, but this didn’t account for these issues that we are running into.”
\n\n\n\nIf airing your Gutenberg grievances on social media is unhelpful, raising them six months after a feature was originally developed and tested might even be less so. But with the huge array of features being worked on (there are over 1,000 open pull requests just in the Gutenberg repository), some on a timescale of years, WordPress needs the Outreach program’s ability to do some human curation, often in the form of “Hallway Hangouts” where new features are showcased and discussed.
\n\n\n\nWatch any meeting of the Outreach program, and you’ll quickly realize that everyone, including a number of Automattic-sponsored contributors, often appear just as “in the dark” as we do. They have many of the same struggles we have. The difference is, they are trying to build a space where we can all connect the dots together. It was a great reminder that we’re all contributors here. WordPress isn’t some people over there building a thing, it’s just a whole lot of us.
\n\n\n\nOne of those people is Matias Ventura, considered by many the de facto lead of the Gutenberg project. Matias joined this most recent Hallway Hangout, listening to feedback and sharing his initial impressions. After hearing from a number of voices asking about some of the features in Gutenberg that still need polish, he was quick to clarify that there is still work to be done and conversations that need to happen.
\n\n\n\n“I think part of that,” he explained, “is also how we communicate, how we do the marketing, both internally to know the roadmap where we’re heading, but also if you have this specific use case, what are the things that you should keep in mind? Because there’s a lot of things to absorb and configure them properly and so forth.”
\n\n\n\nFor many, this response hints at one of the core issues we face with the Site Editor: understanding when a problem is a lack of education or an actual lack in functionality.
\n\n\n\nMatias clarified his thoughts, “I think that depending on the use cases, I would say yeah, the Site Editor is absolutely ready for some of those. For some others, I think like, yeah, you might not have all the right tools, or you might need to reach out to other plugins in the ecosystem to fill in the gaps.”
\n\n\n\nOver a year ago, the WordPress project announced the transition from Phase 2 (Customization) to Phase 3 (Collaboration), sparking concern that the Site Editor was going to be left not fully realized. What this Hallway Hangout made clear was that the Core Team is still very dedicated to working on these overlapping issues with the Site Editor.
\n\n\n\nThey’re going to need all the help they can get, and the Outreach contributors certainly has their work cut out for them.
\n\n\n\n“I think the easiest way to get involved,” Fabian told me, “is to raise your hand and say, ‘Hey, I want to become a part of this team on GitHub’ so that you then receive those notifications in your inbox about features that are looking for more feedback. And then from there you can, at your own leisure, at whatever amount of time you have to dedicate it to open source, take a look at just the titles of those pull requests or read through the quick description if you have at that time.”
\n\n\n\nIf you’re in the weeds of building WordPress websites and implementing new Block and Site Editor features, it can be hard to find the time to give feedback. I certainly have the tendency to go straight to social media when I’m struggling with a lack of functionality or an irritating choice in the user interface. That said, I’m invested in the future of WordPress as a platform, so I’m joining the #outreach channel in Slack and trying to provide feedback whenever I can.
\n\n\n\nWhile we may not immediately resolve these overlapping problems in the overall experience, the fact that there are core contributors willing to talk openly about the Site Editor’s shortcomings is a sign of progress towards a goal I think we can all agree on: the continued success of the WordPress project.
\n\n\n\nUpdate: This article was modified Tuesday, March 5 to better clarify the roles of various contributors and the Outreach program more broadly.
\n\n\n\n\n\n\n\n![\"WordCamp](\"https://i0.wp.com/wordpress.org/news/files/2024/03/wcasia-logo.png?resize=1024%2C299&ssl=1\"){kind=logo}
\n\n\n\nWordCamp Asia 2024 is just a few days away—starting on March 7 in Taipei, Taiwan. This unique three-day summit will feature a distinguished lineup of speakers, numerous networking opportunities, and a closing Q&A experience with WordPress co-founder Matt Mullenweg. The live Q&A session will be streamed for WordPress enthusiasts worldwide, beginning at 3:30 p.m. Taipei Standard Time (7:30 a.m. UTC) on Saturday, March 9, 2024.
\n\n\n\nWatch the event live stream on the WordPress YouTube channel or visit the event website for more details.
\n\n\n\nWhat: Q&A Session with Matt Mullenweg
When: March 9, 2024 at 7:30 a.m. UTC (Start of live stream)
Where: Taipei International Convention Center
Streaming: Watch the live stream on the WordPress YouTube channel.
If you want to participate, please submit your question via Slido from March 7 until about 6:00 a.m. UTC on Friday, March 8. Slido is now closed.
\n\n\n\nGiven the expected volume of submitted questions, only some will be answered live, while others will be covered in a follow-up post published after the event on make.wordpress.org/project.
\n\n\n\nSee you in-person and online on March 7!
\n\n\n\n谢谢!
\n\n\n\nThank you to @rmartinezduque, @eidolonnight, @cbringmann, and @bjmcsherry for reviewing this post.
\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 04 Mar 2024 15:50:16 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Dan Soschin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:10;a:6:{s:4:\"data\";s:13:\"\n \n \n \n \n \n \n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:93:\"WordPress.org blog: WP Briefing: Episode 74: Kickstart (Or Level-Up) Your Contributor Journey\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:53:\"https://wordpress.org/news/?post_type=podcast&p=17007\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:93:\"https://wordpress.org/news/2024/03/episode-74-kickstart-or-level-up-your-contributor-journey/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:12317:\"Explore the impact you can make on WordPress without coding in this WordPress Briefing episode hosted by Executive Director Josepha Haden Chomphosy. She’ll guide you through diverse non-coding contributions suitable for all skill levels, including content translation, photo submissions, event organization, and software testing. Listen and discover how you can enhance the WordPress community in ways that align with your interests and expertise.
\n\n\n\nHost: Josepha Haden Chomphosy
Editor: Dustin Hartzler
Logo: Javier Arce
Production: Brett McSherry, Chloé Bringmann
Song: Fearless First by Kevin MacLeod
[00:00:00] Josepha: Hello, everyone, and welcome to the WordPress Briefing, the podcast where you can catch quick explanations of the ideas behind the WordPress open source project, some insight into the community that supports it, and get a small list of big things coming up in the next two weeks. I’m your host, Josepha Haden Chomphosy. Here we go.
\n\n\n\n[00:00:29] (Intro music)
\n\n\n\n[00:00:40] Josepha: At the end of this week, WordCamp Asia is happening. It’s one of our largest events dedicated to WordPress, and it will cover a wide range of topics. From advanced concepts like running thriving businesses to more beginner things like building your first theme, there is bound to be something for you at this event.
\n\n\n\nFor folks who have the opportunity to attend in person, you might also be going to your first-ever Contributor Day. Now, as much as I want there to be something for everyone there, I recognize that it’s a little more frenetic than your average WordPress event. It’s not any less welcoming than the event that has like a schedule and, tracks, and rooms.
\n\n\n\n[00:01:19] Josepha: But in my experience of any group of open source contributors, they get really excited when they are tackling problems together. And that’s most of what happens at a Contributor Day. It can make it a little difficult to see how you can join in. But never fear; the crew at the WordPress Briefing has you covered. We’ve got a couple of ways you can contribute immediately, no code required, and a handful of good next steps when you’re feeling comfortable and ready to level up.
\n\n\n\nFor total beginners, so you’ve got a WordPress site, or you know, you’re about to launch one. And you’re here to learn and meet people and hopefully find someone who answers the questions you feel too shy to mention in public.
\n\n\n\nSo these two ways of contribution are for you. First, you can contribute photos. WordPress has a photo directory for openly licensed photos, which are included in Openverse searches. Users can submit photographs to be used by folks all over the world. There are some basic guidelines, such as no faces or identifying characteristics. It can’t be overly edited or processed, but even photos taken on a smartphone are accepted. Because we understand that the best camera is the one you have on you.
\n\n\n\n[00:02:30] Josepha: You can also contribute translations. If you speak a language other than English, you can visit translate.WordPress.org and help translate not only the WordPress software but also plugins, themes, and other parts of the WordPress project into your native language. Since more than half of all WordPress installations are in non-English languages, adding or improving translations is really impactful. We are actually at WordCamp Asia trialing a new self-serve translation day process. So that’s a great place to have a double impact.
[00:03:03] Josepha: So those are your two completely code-free ways that you can contribute, completely beginner friendly ways to contribute at Contributor Day coming up later this week. And then for your next steps, so say that you’ve had your site for a while, you are an absolute expert in the admin, you’ve had to answer a few tough questions for yourself, you’ve watched a lot of tutorials, and so now you’re thinking of ways you can share that knowledge.
\n\n\n\n[00:03:29] Josepha: Here are a few ways that you can exercise your new knowledge and really solidify it in your brain.
\n\n\n\nFirstly, you can contribute help. Supporting other WordPress users is a great way to give back to WordPress. This can involve answering questions, providing guidance, or even providing the right resources to users. You can check out the WordPress support forums for more information, and they actually have a dedicated support team as well that works toward making sure that WordPress users have answers to the questions they are asking. You can head over to WordPress.org/support/forums and just pick an appropriate area for you, something that you are currently an expert in, and start answering questions. Start contributing.
\n\n\n\n[00:04:10] Josepha: Second thing you can do is you can contribute patterns. So WordPress has a dedicated Patterns directory, which stores a list of Block patterns. So custom designs that were created using blocks in Gutenberg that then can be used across any WordPress site, anyone’s WordPress site. You can submit those patterns, any pattern that you built, to the directory, and then they can be used by people all around the world. Basically, like anything with WordPress, if you put it in there, it can be used by anyone all around the world.
\n\n\n\nThe third thing is that you can contribute events. This is one of my favorite ways to contribute. Organizing in person events to an extent has no code requirement to it, but also it does kind of require that you have a good understanding of your local community and have a willingness to get out there and build your network.
\n\n\n\nWordPress is where it is today thanks to its excellent community and all the lovely in-person events that happen all over the world. They bring our community together, and anyone can contribute by helping to organize just a small gathering or support an in-person event.
\n\n\n\n[00:05:13] Josepha: The fourth way that you can level up your contributions is to contribute by breaking things. I know that sounds weird, but testing the software to see where it breaks is actually a really valuable contribution. It’s as easy as downloading the WordPress beta tester plugin and the test reports plugin to a WordPress installation, Preferably a testing one, not one that’s currently publicly in use. But you can test out the newest version of WordPress before the release and provide useful feedback to the development team.
\n\n\n\nAnd the fifth way that you can level up your contribution is to contribute learning. Not that you are learning as a contribution, but what one person can learn through a tutorial or documentation, another person has to learn through discussion and hands-on learning.
\n\n\n\nThis team, the folks over at learn.WordPress.org, they are the official team and official learning platform and resource for WordPress. They host video tutorials. Yes, but also host live online workshops, courses and even provide lesson plans on different topics related to WordPress. So if you are an educator or otherwise really like to help spread knowledge around, pass around the knowledge that has been hard-earned by you, this is an excellent opportunity.
[00:06:28] Josepha: And of course, if you are brave and afraid of nothing, then you can just go to Contributor Day and move from table to table until something sounds interesting to you. You don’t have to have a plan. Your whole plan can absolutely be to wander until you are found.
\n\n\n\n[00:06:45] (Music interlude)
\n\n\n\n[00:06:52] Josepha: That brings us now to our small list of big things. It’s actually a very small list today. I’ve got two things on it.
\n\n\n\n[00:07:00] Josepha: The first is that a couple of weeks back, we published the results from the 2023 annual survey. So, each year, we collect some high-level data about trends and themes across this vast ecosystem of users and site builders, people who extend WordPress core, and contributors who build WordPress core to help inform decision-making and provide valuable feedback on the project status. I looked at the results from our last survey. We had a bit of an increase in the respondents, not as much as we would have liked, but still a little bit greater number than we had in the past couple of years. And I have a lot of questions myself about what we are doing compared to what we are being asked to do and so go take a look at the blog post that has some highlights from it. It’s got a couple of contextual pieces of information in there as well, and come with your questions to WordCamps around the world or ask them in community meetings as you find them.
\n\n\n\n[00:07:58] Josepha: And then the second thing is actually that we have kind of a pilot program going on. There’s a proposal out right now about GatherPress. It’s a group of community leaders that have built a tool, a community plugin, to help gather WordPress events a bit better and a bit more “open source-ely”. It’s open currently to anyone who is running a WordPress meetup group that is interested in learning more about how a WordPress-first and open source first community gathering tool might look.
\n\n\n\n[00:08:32] Josepha: I’ll have a link to the proposal in the show notes that’ll give you more detailed information and give you an opportunity to figure out how you can join that pilot and help us figure out whether it will work or not ultimately for WordPress.
\n\n\n\nAnd that, my friends, is your small list of big things. Don’t forget to follow us on your favorite podcast app or subscribe directly on WordPress.org/news. You’ll get a friendly reminder whenever there’s a new episode. If you liked what you heard today, share it with a fellow WordPresser or fellow brand new WordCamper. But if you had questions about what you heard, you can share those with me at wpbriefing@WordPress.org. I’m your host, Josepha Haden Chomphosy.
[00:09:13] Josepha: Thanks again for tuning in today for the WordPress Briefing, and I’ll see you again in a couple of weeks.
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\n>> The post Bringing DEIB to the WordPress Way Show with Birgit Olzem and Angela Jin appeared first on Do the Woo - a WooCommerce and WordPress Builder Podcast .
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\n\n\n\nThis article is available in video, audio, and transcribed text.
\n\n\n\n\n\n\n\nAudio version:
\n\n\n\n\n\n\n\n[00:00:00] Welcome to the fifth and final episode in my series on the WordPress Photos events that happened in early February. In this episode, we’re going to rewind just a little bit and look at the project itself. Then we’re going to cover some really cool information about the event. And then lastly, we’re going to talk about next gen events in general and some cool things that are coming in the future and some really, some things that I’m really, really excited about.
\n\n\n\nSo let’s get started. We’re looking here at the photos page for the project itself. There are currently [00:01:00] 15, 306 photos on this page or on this site. I’m going to zoom in a little bit so you can see some of these better. Most are taken with cell phones. , some are taken with high-end cameras. There are approximately 30 moderators that, watch over the project and make sure that quality pictures are getting in.
\n\n\n\nAnd as a moderator, I can tell you that I’ve been very, very pleased that, an extraordinarily low number of people have been or attempted to be naughty. Um, photos that are rejected are almost always because the submitter missed a face or a license plate, or. Or maybe didn’t read the rules precisely, but, I can only think of two or three photos where obviously somebody was trying to game the system and out of 15, 000, that’s really impressive.
\n\n\n\nI’m really [00:02:00] happy with that. Uh, something very important to note about these photos is that they are all under creative common zero, which you can see right here,
\n\n\n\ncreative common zero means no rights reserved. There are no rights reserved. You can do anything with the photo. Anyone can do anything with it. They can remix it. They can sell it. They can, they can use it for something you don’t agree with. So there’s good and there’s bad with it, but it provides an enormous amount of freedom.
\n\n\n\nAnd that’s what we wanted. We wanted to be able to provide images that you can put on your website without question, without having to wonder, Oh, is somebody going to come after me someday? So creative comm zero provides a lot of freedom, on this page. If you click. You can see the submitter. There’s an option to download in multiple [00:03:00] sizes.
\n\n\n\nThere’s the photo itself. Alternate text. There are tags and categories and colors. Some information about the camera. Information about the image itself. And then you’re not required to provide attribution. That’s part of the CC zero thing, but if you want you can and I recommend it it it’s it’s polite Uh, and when people find their own image out on the internet It’s kind of exciting.
\n\n\n\nIt’s pretty cool. So you can get it in rich text, HTML, or plain text.
\n\n\n\nSo what about this event that happened? Bigul, who took this picture right here, his community did several photo walks over a couple of months and they were very successful. They got lots of pictures. People had a really good time. And somebody said, Hey, what if we, it is a global event. And so they started [00:04:00] in trying to make it a global event.
\n\n\n\nAnd they talked to the community team and made it a next gen event, which means they got support from the foundation and things like that. And they set up a website, which you can see right here. And a cool thing that happened during the event is that these cards were updated as photos were submitted.
\n\n\n\nI’m pretty sure Marcus Burnett had something to do with this because it looks like his work, but for observers, you could come here and watch this page change moment by moment, literally, I mean, it was one week and they got, 1, 500 photos or something. So that’s a lot of photos per day. And then, I wanted to show you the winners.
\n\n\n\nSo one of the unique things about this event is that there was a contest involved. And there’s [00:05:00] money on the line, which has never happened at a WordPress event before the top five photographs got a hundred dollars each. And I have to say, I was a judge, so I should agree with what was selected, but, the number one photo was this one.
\n\n\n\nAnd that was my number one, amongst, there were several judges, but I picked this one as my number one. Guess those kids look so happy. In a glorious place. Um, it’s just cool. And one of the rules is no fit, no human faces, but this one makes it because this is an unidentifiable human face. And so to be able to get a human face in and have it still follow the rules.
\n\n\n\nIs quite a trick. And I’m impressed. Um, another one that really, really impressed me was this one from Ninesh. We go [00:06:00] look at the detail on that. And then if you click again and again, you’re looking at individual feathers in this photo, that is incredible to me. So these are the kinds of photos that are making it into.
\n\n\n\nThe photo repository. They’re good. They’re really, really good. Um, consolation prizes. Um, the next five basically we’re here and then they gave a hundred dollars to contributors and it didn’t say how many this person gave. So, I think we want this one. Yes. We make this bigger. Uh, Benita got 82 photos in one week.
\n\n\n\nUh, Nilo got 79. It’s around 65. One of the reasons that’s impressive is that you can only [00:07:00] upload five at a time, and then they have to be moderated before you can upload more. And, it was an incredible high amount of traffic that overwhelmed the moderators. Uh, well here you can see there was 1, 544 approved.
\n\n\n\nUh, there were about 400 not approved, so 2, 000 or so photos. We’re processed. That’s incredible. And so it’s not only impressive that they took 82 photos, but that they were managed to get them through the system that quickly, if you haven’t watched the Uh, episode with Nilo in it. He tells his secret about how he got to 79.
\n\n\n\nSo if you want to know how to get photos through quickly, go watch that episode with Nilo.
\n\n\n\nSo I want to talk for just a minute about, about the money because it’s different, it’s new. Um, and. [00:08:00] It was exciting and it was fun, but it was difficult. It was awkward. The WordCamp system is not built to, to give prize money to attendees. And so, things had to be fiddled with and tweaked and people had weird titles that they wouldn’t normally have just because they, other people couldn’t take money, et cetera.
\n\n\n\nIt was, it was weird and it was awkward. So if we were to ever go down this road again, we were probably, we need something to read, we would probably need to build something. And my guess is that’s not going to happen. Uh, in this particular instance, there was a surplus of cash because they had some sponsors and they were going to spend some money on advertising to get more people to attend.
\n\n\n\nSo many people attended, they didn’t need to spend that money. And so there was a surplus and it got distributed. Uh, I don’t [00:09:00] anticipate that happening in a, a large number of word camps. Uh, since Covid Word camps are much more expensive, they’re much more difficult to find venues to get good food at a reasonable rate.
\n\n\n\nAnd so I don’t expect to see, money available again as at a, as a prize at a, at a event. What do I know? It could happen. Weirder things have happened. This happened, and I wouldn’t have said this would happen. Uh, so I’m very happy for the people who won. That’s, it was a surprise treat, and that’s great.
\n\n\n\nBut now I want to talk about next generation WordPress events, because, this was one of them. Since COVID, the community teams had a difficult time getting Word camps and meetups to reform to pick back up [00:10:00] and go again, especially in the U. S. And a lot of it had to do with money and a lot of it had to do with the mental Taxation it takes to have an event like this Um, doing a WordCamp is hard work.
\n\n\n\nIt takes a lot of time and energy, a lot of focus, and often things in your life suffer, family time, work time, and people who’ve done it before are thinking, well, maybe I don’t need to do that again. And people who haven’t done it before are thinking, I don’t know how to do that. I don’t, is that, is it okay?
\n\n\n\nCan I do that? Um, and then there’s the financial aspect. Venues are outrageously more expensive than they used to be before COVID. Uh, venues now need insurance and so they have to pay for that. [00:11:00] And they need more staff to, to do things that the insurance requires. So they have to pay for staff and in many places, venues cost double what they did before.
\n\n\n\nAnd we, we just don’t have the budget for that. Uh, food is similar since COVID there are a lot of new rules about. Food in public places are being served to large groups and that requires insurance, requires new equipment, all that stuff. So the costs of events have gone way up. So one of the things that the community team wanted to come up with was a cheaper way to get it done.
\n\n\n\nUh, what is, what is the goal of a WordCamp? What is its purpose? Uh, for me, personally, for a lot of years, it’s been to see my friends. And as much fun as that is, honestly, It’s not a good investment. Um, I can go see my friends, but much cheaper ways. Um, but if our, if our purpose is to, [00:12:00] to educate people, to further their careers, their knowledge, their wisdom to advance WordPress, then there might be better ways to do it.
\n\n\n\nAnd I’m not saying we’re going to get rid of work camps the way they’ve always been, we’ll keep those. But, there are some really, really great new ideas on how to do things in the future. Um, this photo festival costs almost nothing. That’s one of the reasons they had a few hundred dollars to give away.
\n\n\n\nUm, there was no venue, there was no food, there was no. Lighting people. There were no audio people. Um, and yet it was a huge success. People had a really good time. So I want to show you a few other events. So coming up in Switzerland is a community day, which is just like a, contributor day at a word camp.
\n\n\n\nIt’s just there, [00:13:00] there aren’t talks. And it’s only one day. And so there doesn’t necessarily need to be food. Um, it’s quick, it’s focused and it gets things done. Uh, this one’s exciting. These next three are exciting to me because they’re all in Africa. The Misaka WordPress and education technology showcase gets, excuse me, gets local educators in Uganda to come together and look at what WordPress can do for them.
\n\n\n\nAnd that’s amazing because we all know that WordPress does well in. lower income communities where they need to be looking at tools and software that they can get and use that work really well without spending a ton of money. Uh, the Kampala Online Payments and Delivery Summit. I just laughed when I saw that one because online payments and delivery in Africa is a completely different animal than anywhere else.
\n\n\n\nUh, it’s hard. [00:14:00] Online payments. Just aren’t there for a lot of Africa. And so having a day focused on, on only that getting it done is brilliant. Um, Rome core days. If you weren’t here for my talk yesterday with Julia, I was, I told her I have been to contributor days to the core team, half a dozen times, maybe more.
\n\n\n\nAnd we’re always promised where you’re going to be a core contributor by the end of the day. And we spent all day long getting half the room set up with half of Docker. And at the end of the day, maybe one person has contributed and it’s frustrating because I feel like I’m doing it over and over again.
\n\n\n\nWe never make progress, but what if there was a time where it was two days long and it’s completely focused on just that, and they have enough staff to help everybody rather than one person running around trying [00:15:00] to get everybody set up, that’s brilliant. Uh, I wanted to do this in my own city a couple of years ago.
\n\n\n\nAnd it never happened, but it might because now we have precedence. Uh, so this is great. Um, looking at some of the past ones, these are, these are great. The Kolkata career camp. Uh, I was just thinking about this today. Ever been to a college career day where there’s just a room full of employers? Um, the Kolkata one also had workshops and panel discussions, which I think are brilliant because, young people need to know how to find jobs.
\n\n\n\nThey need the wisdom when they’re approaching an employer to get a good, a good pay rate, a good vacation system, good compensation system. Um, having it wrapped around work camp. It’s absolutely brilliant. Um, then there’s, let’s see. I had one more down here.[00:16:00]
\n\n\n\nOh, there’s, there’s community day in Rome. That’s a different one. Here we go. Japan community building workshop. It’s all about building community. Um, it says the group will have a six month learning period. That’s way beyond a WordCamp. That’s, that’s a class, that’s a college level class. And to be able to learn all of that through WordPress is amazing.
\n\n\n\nSo all these different kinds of events are, well these, these all happened already. Then these are coming up. But one of the keys to this is the community team wants new ideas very much. So if you have an idea, Hey, I could do this thing in my town. Um, they want to hear about it. When I was talking to Julia, I suggested in grand [00:17:00] Rapids, my city, we have, kind of a career day, but more about talking about WordPress as a career.
\n\n\n\nSo we put up flyers and universities and around the city and say things like. Is web development for you? Come find out and we have, a room full of people hiring. We have the, well, just like, just like in Kolkata, we have those room, those talks panels about what does it mean to have a job in web development, in WordPress, maybe just, maybe not only WordPress, maybe we talk about Web dev in general, just working in tech, just all those things.
\n\n\n\nIf so, they very much want ideas for new kinds of events and you are the one who’s going to come up with that great idea, somebody has to, it’s like winning the lottery, you can’t come up [00:18:00] with a great idea if you don’t throw it out there and say, Hey, What do you think of my idea? So if you would put stuff in the comments here about some ideas for events, it doesn’t have to be made by you.
\n\n\n\nYou don’t have to do the event to say, this is an event I would like to go to. That would be great. Um, if you’re interested in signing up and actually doing an event, you can go to events. wordpress. org.
\n\n\n\nAnd you can see all the events that are going on here, WordCamps and the next gen ones. Here are, upcoming events. But then if you want to do one, up in the top right, there’s Organize an Event. And here’s all the information about different kinds of events and what it means to organize. Uh, there are meetups, WordCamps, contributor days, virtual events.
\n\n\n\nDo action hackathons are great. You [00:19:00] get a room full of WordPress nerds building things for people that need it. And it’s very exciting and fun. Uh, the looks on people’s faces when you, when you give them a finished product and one weekend it’s priceless. Um, so the frequently asked questions, things like that.
\n\n\n\nUm, but this is where you can go to sign up to, to lead any one of these or to become a member of any one of them. So, if you’re interested, go for it.
\n\n\n\nAnd that is the end of this episode. It’s been a, an exciting week for me doing this. I appreciate those that have watched. I appreciate those that have commented. It’s been, it’s been a lot of fun and I’ve talked to some really interesting people, more than, you know, because some interviews didn’t survive, but, it’s been a lot of fun and I [00:20:00] appreciate you.
\n\n\n\nThanks for stopping by.
\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 01 Mar 2024 21:12:01 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Topher DeRosia\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:13;a:6:{s:4:\"data\";s:13:\"\n \n \n \n \n \n \n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:87:\"WPTavern: Reflecting on WordCamp Phoenix 2024: Struggles, Successes, and the Road Ahead\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=154592\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:95:\"https://wptavern.com/reflecting-on-wordcamp-phoenix-2024-struggles-successes-and-the-road-ahead\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:14948:\"Seven months ago I registered for & scheduled a trip to Phoenix Arizona for a non-WordPress-related event! Crazy, right? As luck would have it, four months later, WordCamp Phoenix had announced that their event would be for that same weekend I was to be in town. How lucky was I to have both of my passions collide?
\n\n\n\nI packed up all my necessary items for the non-WP event earlier in the week, hopped on my flight on the Thursday before camp (WordCamp was scheduled for Friday & Saturday), and headed West.
\n\n\n\nThough I could only attend for a half-day on Friday due to my other commitment, I did notice a few things that were different from past WordCamps.
\n\n\n\nI reached out to the lead organizer Raquel Manriquez and we discussed the overall event compared to years past, struggles, and the future of WordCamps. Below are the questions and answers from the interview.
\n\n\n\nRM: There’s a loaded answer to that question! The theme question is quite interesting. At the beginning of the summer when we started planning we kind of tossed out ideas but we couldn’t come to a consensus. Some in the team threw out this idea of the “Joy of WordPress.” Like a Bob Ross sort of idea. Full disclosure, I was like, no, I don’t see it. What does that mean? And the team replied with, “You know, everything will be happy little websites”. I then said, “Happy little websites? Okay, that’s one thing. What else?” Someone added, “We’ll all wear Bob Ross wigs.” And I was like, “What? No, it’s gross!” I just couldn’t visualize it, so we kind of shelved the idea for a while.
\n\n\n\nThen back in December we brought on Amber Pechin as Content Wrangler. She’s an incredibly talented writer. She asked about our theme and I mentioned we really didn’t have one but we were kind of toying around with this idea of the Joy of WordPress.
\n\n\n\nThe theme crept back in after our WP community starting fighting. And so, we kind of thought, let’s bring the joy back to what we fell in love with. You know, with the community, with open source, with democratizing publishing. She took that, ran with it, and created this entire like slide deck of what it means to have the Joy of WordPress being WordCamp Phoenix’s theme. So come full circle, our theme ended up being the Joy of WordPress. Our Wapuu is Bob Rosspuu and it’s really cute. And we included an art theme around it. I think last summer Matt Mullenweg tweeted, that he’d like to see more art at WordCamps. That inspired us.
\n\n\n\nOn me being the lead organizer,… yes I was the lead again. I led in 2018 & 2019 but didn’t want to lead again necessarily, but we didn’t have someone else to lead. A struggle of mine is when I’m misunderstood, misread, or misjudged. Like if someone is judging me for being loud and silly, I don’t feel offended because I know I’m that way. But when I’m judged for something I’m not, well, I really struggle. I didn’t want anyone to think that this is the Raquel show but at the end of the day, I can’t control what others think.
\n\n\n\nRM: Well, that’s a two-part answer, and it would be yes and no. By my standards, and by WordCamp Phoenix standards in the past, it wasn’t what we expected. We have typically sold out every WordCamp since 2009. In the early years, 2009 to 2014, we were pretty much the biggest local camp. The only one bigger at the time was WordCamp San Francisco, which became WordCamp US.
\n\n\n\nIn Feb 2020 we had a 500-person event and then the pandemic hit. When we brought it back in March 2023 we sold 400 tickets and things felt good. The vibe of the event had great energy. But starting with planning this iteration in 2024, almost from the get-go it was hit with so much shit happening against us.
\n\n\n\nWordCamps are changing with the future of WordCamps reiteration. So there’s that. That was a hard pill for us to swallow because we’ve always been more of a SuperCamp. Even in 2009, we had a huge event. We had huge sponsors like Uber and Cox Internet. We had a panel with Matt Mullenweg and Josh Strebel, etc… so small events are not our jam.
\n\n\n\nAnd our 2023 March event gave us good reason to think that this is our community. This is how we show up. So proceeded to have the same #wcphx style event. We submitted our budget. It was denied. Basically due to it being too costly, they wanted us to get a venue that was sub $10k.
\n\n\n\nI sort of get it, but then again, we have a proven track record that we raise enough money. Even in 2023, we raised almost 30k and that’s a lot compared to a typical WordCamp. So, we were just put into a really hard place. Which is really what it comes down to. That happened early on and we were left scrambling to find a new venue.
\n\n\n\nI found a new venue at Phoenix College but it just wasn’t the same, as we’re used to being in actual event spaces. We’ve never been in a school/college, though I have been to many WordCamps held on campuses, and it was always a blast. So we weren’t opposed to it and figured it would be fine. But what became clear is that to create that true camp a good chunk of it would be outside. For me, sponsors are the most important aspects of a camp because camps need a lot of money and these sponsors come in knowing that there’s not going to be an ROI on their monetary investment. It’s going to be a different ROI, right? And now our Hallway Track/epicenter of WordCamp Phoenix would take place outside which is risky.
\n\n\n\nAnd we were delayed in announcing BY OUR VENUE! And we had a third of our speakers drop. The team got emotional. There was drama. Heartache. Broken friendships… I’m not even touching everything that went wrong. Murphy showed up in full force.
\n\n\n\nAS: How was the engagement of the attendees?
\n\n\n\nRM: We sold 200 tickets which was embarrassing for me. I guess it was beyond our control. But my biggest thing is like, why? I feel like a lot of the hiccups and the hurdles, if not walls, that were placed in front of us (that I decided to hurdle-nay, bulldoze over), greatly affected our attendance. So, yeah, we sold 200 tickets when we sold 400 in 2023, so that’s quite a difference. In our metrics, Fridays always get the most amount of people so Saturday was sad panda.
\n\n\n\nAS: Oh, really? Back at WCLAX Saturdays were always more popular and Sundays had a large drop-off.
\n\n\n\nRM: I think people tend to look at Fridays like a work day and think “I’m gonna go to this work conference”. Then Saturday comes and they’re like, I want to hang with my fam.
\n\n\n\nAnd then the other thing was the weather. The highs were in the low 50s, and it was raining! Then we had to find awnings for the sponsors, just in case it actually rained when they were there, which thankfully never did happen.
\n\n\n\nIf I’m being honest, I felt guilty. I felt guilty that we had these two incredible keynote speakers who have been pivotal in the startup and entrepreneurial community in Phoenix from day one. They’ve always been supporters and sponsored our entire WordPress community and have hosted plenty of our meetups at their co-working spaces. To not have a full audience for them… The same thing with some of our speakers. I know we had a lot of feedback afterward regarding Quinn Tempest, Tanya Moushi, and Perry Collins and how incredible their talks were. All local women to Phoenix… but there weren’t hundreds of people to watch them.
\n\n\n\nRM: Not yet. For the first time ever, I feel burnout (I didn’t think that could happen to me). The team is burnt out. And I have bragged to the world about how amazing our team is, how we don’t get burnout, how we have each other’s backs, and how if somebody drops a plate, someone’s there to help. It just didn’t happen like that this time around. And it’s really hard not to blame myself, even though I know and my head knows it’s not my fault. But my heart feels shame.
\n\n\n\nRM: Anybody who knows me knows my why. That is human connection. The reason I fell in love with WordPress is because there was this group of humans that genuinely wanted to connect for no reason other than we’re in this space together. So let’s connect. And I’d never experienced that in my life. So I fell head over heels, absolutely in love with this community, and made a career out of it. I love it. I love putting events on and I could do it in my sleep. I could plan an event off the top of my head, you know, a conference. It’s a labor of love.
\n\n\n\nI’ve had this idea of a regional for a long time. This dates back to pre-pandemic as I knew the rules: you had to have a local camp and you had to have several local camps in an area or region to have a regional and I was like, how cool would that be to have a Southwest region of the United States WordCamp. I remember approaching Matt Cromwell at Pressonomics 6, the very last one in September 2019.
\n\n\n\nI was like, I got this idea. Because we qualify, and we all love each other, because we’ve all kind of rotated at each other’s camps and stuff, and like, it kinda feels like we’re all in the same neighborhood. What if we had a regional? And I remember he liked it, but mentioned having to get WordCamp San Diego back up. And then he moved to Germany and the pandemic happened.
\n\n\n\nSo, then fast forward to now, and we were just, like, gungho, let’s get Phoenix back, and we did. Then 2024 happens, and kind of coming back to the question you asked earlier if I regret 2024. I do not regret it at all. I love our community. I love my people so deeply. But it was not what we expected. And now I’m reflecting and know that we need to start doing something different. If everybody’s burnt out, then we need to change. The pandemic caused a lot of emotional burnout before we even did anything in person. Our community hasn’t fully recovered.
\n\n\n\nYou know what I mean? A lot of the community is just burnt out. Traveling to multiple cities from SoCal to Nevada to Arizona to attend a 1/2-day camp is less attractive. We got used to just chilling in our homes.
\n\n\n\nI’m on board with the future of WordCamps and the mission that’s now being laid out, but I want really cool, magical WordCamps still. Maybe it’s a dream? And I’m cool with it being one larger one (regional) versus a bunch of little ones than to have nothing at all. Which, might be where we end up. Personally, I don’t want to see a world where WordCamps are essentially a hackathon. That’s great to have a bunch of those, and I’m not against it at all. What I’m against is that only being it. And I’ll just come out and say it. I don’t want that to be the only existence of a WordCamp.
\n\n\n\nAS: What’s the status then and what are the next steps for a regional WC to be approved?
\n\n\n\nRM: Well, back in the day, you had to have several meetups to then have an actual WordCamp. And then you had to have several local WordCamps to have a regional. And it really wasn’t an issue to a US-based camp. It was more of a Europe situation as my friend, Remkus wanted to have WordCamp Netherlands and had a journey getting that going. And now we’re seeing WordCamp Canada, right? When I saw Canada was announced, that rekindled my flame.
\n\n\n\nPhoenix is tired. I’m not tired, but I’m tired of everyone around me being tired and we need more leaders. We need more help. And I love my people. I love my team. We have true friendship with each other.
\n\n\n\nWe deeply love each other. I care about them deeply. And I’m like, I can’t keep us going like this without actual help. So my hopelessly endearing self came up with the idea to officially have a WordCamp Southwest Regional.
\n\n\n\nThe Southwest region has that magic like Phoenix has. THe Phoenix community loves each other, and all these communities of the SW US love each other too.
\n\n\n\nI am a 13-year-old girl, metaphorically speaking, who always has these big wide eyes in the way I view the world. Full disclosure, I definitely have this nostalgic attachment to the days when we went to each other’s WordCamps in the 20-teens. I’m working on it. That nostalgia that is.
\n\n\n\nIs it naive of me to think that everyone’s going to be on board? Probably. But, I’m still going to go for it and be that all-things-are-possible Raquel.
\n\n\n\nRM: Honestly, I want to start conversations now! But it won’t happen if we don’t have everyone on board.
\n\n\n\nKatie Keith, CEO of Barn2, announced that Kestrel has acquired seven plugins from her company for an undisclosed amount. She had tweeted about her plans to sell the plugins back in January to focus on the more profitable plugins.
\n\n\n\nThis is Kestrel’s first acquisition. Kestrel is a new venture by the former co-founders of SkyVerge (creator of over 60 WooCommerce add-ons and acquired by GoDaddy in 2020). Their website describes the team as “a small but mighty team of seasoned WooCommerce professionals — we’re some of the top non-Automattic contributors to the open source WooCommerce project.”
\n\n\n\nThe acquisition encompasses five premium plugins and two free plugins, including WooCommerce Variation Prices, WooCommerce Express Shop Page, WooCommerce Shipping Calculator, WooCommerce Product Sample, WooCommerce Discontinued Products, and the free plugins WooCommerce Custom Add to Cart Button and Better Recent Comments.
\n\n\n\nKatie explained, “it makes sense to put the most resources into the plugins which have the biggest user base and which fit best with our other plugins. As a result, in early 2024 we made a team decision that we should sell some of our plugins to a company who will give them the attention they deserve so that we can concentrate our efforts on providing even greater value and support for our remaining suite of plugins.”
\n\n\n\nUnder the acquisition terms, the existing annual and lifetime customers will continue to receive full support, updates and maintenance from the Kestral team. Barn2 has plans in place for customers who purchased the acquired plugins through bundle plans and the All Access Pass plan.
\n\n\n\nMax Rice, Founding Engineer of Kestrel told us, “We’re very excited to jump back into the Woo space with the launch of Kestrel! We’ve worked with WooCommerce since 2012, and have been familiar with Barn2’s work for some time — we’re excited to kickstart our new venture with a group of high-quality plugins from a team we respect.”
\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 01 Mar 2024 19:13:33 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"Jyolsna\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:15;a:6:{s:4:\"data\";s:13:\"\n \n \n \n \n \n \n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:62:\"WPTavern: The Block Bindings API Brings Dynamic Data to Blocks\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=154569\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:73:\"https://wptavern.com/the-block-bindings-api-brings-dynamic-data-to-blocks\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:7936:\"As the block editor continues to evolve its content management capabilities, the lack of support for custom fields has been one of the key roadblocks for users and developers. While custom fields in WordPress are still widely used, in the block editor they’ve been relegated to a drawer at the bottom of the screen, and haven’t been as deeply integrated as many would like. With the coming Block Bindings API, things are about to change in a very good way.
\n\n\n\nOne of the best ways to explain the Block Bindings API is to start with a plugin like WooCommerce.
\n\n\n\nImagine you are building your WooCommerce store and you’re designing the homepage of your site with blocks. You’re using a Query Loop to display your most popular products, which means many of the blocks you’ll be reaching for are probably pulling important custom information about your products- product descriptions, images, galleries, add-to-cart buttons, and more.
\n\n\n\nRight now, WooCommerce needs to create and manage individual custom blocks for each of those separate pieces of content. That’s a lot of duplicate code and technological overhead. Plus, as new design tools are added to the block editor, the development team has to go back each release and make sure their custom blocks can support new features properly. Wouldn’t it make much more sense if they could use core blocks – like a paragraph, heading, or button block – and just tell WordPress to “connect” that block to the product data?
\n\n\n\nThat’s just one example of the promise of the Block Bindings API, and custom fields are only one of many use-cases. Once the foundation has been laid, this feature can extend to all types of data that have been relatively hard to manage in the block editor, from populating post and site information (like Author Name or Featured Image) to helping Synced Patterns become more robust.
\n\n\n\nTo learn more about the Block Bindings API, I reached out to Scott Kingsley Clark, Lead Developer of the Pods Framework and the driving force behind the Fields API feature project in WordPress Core. The Fields API proposal circles around a similar issue in WordPress: how can we help developers avoid writing the same code over and over?
\n\n\n\nThat’s the problem that tools like Pods and Advanced Custom Fields rose to solve. They save developers from writing the same custom post type code, custom settings screens, and custom field inputs from scratch on every project. Scott drew the connection between his work and WooCommerce, pointing out that many of the contributors to the Block Binding API are in fact contributors to WooCommerce as well.
\n\n\n\n“The new WooCommerce Product edit screen is powered by Blocks,” Scott explains, “and you can totally see the progression over the releases they’ve done on that feature as they’ve abstracted more things and started to find ways to consolidate, instead of ‘every specific field has to be their own specific block’ which has been holding them back.”
\n\n\n\nScott has been providing feedback on the API and is working on making sure the Pods Framework has an integration ready to go before WordPress 6.5 releases on March 26th.
\n\n\n\nI also asked Iain Poulson, Product Manager for Advanced Custom Fields, if we might see ACF’s custom fields using this API to connect to core blocks in the future.
\n\n\n\n“The ACF team have been following the development of the Block Bindings API closely over the last few months,” says Iain. “We’re currently exploring building our own binding source to allow users to use ACF field values to be bound to block attributes, and hope to have a working prototype soon.”
\n\n\n\nThere was originally a chance that custom fields from plugins like Pods and ACF might work out of the box, but some last minute security cleanup meant that any plugin with a more custom approach will need to build their own integration with the API.
\n\n\n\n“We’re aware of a PR merged today into WordPress core which is likely to mean ACF fields won’t be bindable without this work,” Iain told me earlier this week. “We expect the future to change significantly over coming releases of WordPress with new UIs for connections and the ability to update values from the binding itself, all of these features we’d love to bring to ACF users, and will be working with the WordPress core team to make sure we can.”
\n\n\n\nIt’s exciting to know that major plugins are invested in this new API. What’s also important here is to temper expectations about the API. There’s a long roadmap and plenty of experimentation that needs to happen before we see it deeply embedded in developer workflows.
\n\n\n\nThough the WordPress 6.5 release includes the Block Bindings API in core, we’re not going to see an actual user interface for this feature just yet. This is still an “under the hood” feature, but its inclusion means it’s ready for plugin and theme developers to start building on top of.
\n\n\n\nIn 6.5, Block Binding can only be used one of two ways, both of which involve touching a little code:
\n\n\n\nThe current implementation only supports four core blocks (Paragraph, Heading, Button, and Image), the truth is that those four blocks are some of the most commonly used content blocks and will make up the vast majority of use cases, though other blocks are planned. For end users, this means that any blocks using this API will function exactly like the core blocks they’re already familiar with, a win for usability.
\n\n\n\nThe tracking issue for the project makes it clear that a no-code interface for the Block Bindings API is coming, with some proof-of-concept examples already being explored. By taking this API-first approach, the core team can see how the feature is used in the wild before committing to change in the block editor, and perhaps take some inspiration as plugin teams build out their own integrations.
\n\n\n\nIf you’re an end user, you might not notice anything new just yet. But if you’re a plugin or theme developer, it might be time to explore the Block Bindings API and see if you can’t take advantage of this time-saving feature.
\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 01 Mar 2024 17:57:09 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:12:\"Brian Coords\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:16;a:6:{s:4:\"data\";s:13:\"\n \n \n \n \n \n \n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:90:\"Do The Woo Community: All Things CloudFest 2024 Hackathon with Christian, Carole and Alain\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://dothewoo.io/?p=79186\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:88:\"https://dothewoo.io/all-things-cloudfest-2024-hackathon-with-christian-carole-and-alain/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:442:\"CloudFest CEO Christian Jäger joins Carole Olinger and Alain Schlesser for a conversation for the 2024 Hackathon at CloudFest.
\n>> The post All Things CloudFest 2024 Hackathon with Christian, Carole and Alain appeared first on Do the Woo - a WooCommerce and WordPress Builder Podcast .
\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 01 Mar 2024 07:05:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:17;a:6:{s:4:\"data\";s:13:\"\n \n \n \n \n \n \n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:98:\"WPTavern: WordPress Photo Festival 2024, A Five Part Retrospective, Part 4, Next Generation Events\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=154538\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:106:\"https://wptavern.com/wordpress-photo-festival-2024-a-five-part-retrospective-part-4-next-generation-events\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:28784:\"In the penultimate episode of this series I talk with Julia Golomb from the WordPress Community Team about Next Generation WordPress Events. We’ll include how the WPPhotos Event was a great template, and other ideas that could come.
\n\n\n\nThis article is available in video, audio, and transcribed text.
\n\n\n\n\n\n\n\nAudio version:
\n\n\n\n\n\n\n\n[00:00:00] Topher: Welcome back! In this episode, we’re going to talk with Julia from the community team about next generation WordPress events, what that means, what they are and how you can be involved. There are a lot of great ideas coming out about different things that we can do for events and I’m really excited about it.
\n\n\n\nSo come along with me while we have this conversation. I’m here with Julia from the community team. please tell us your, your full name and where you’re from.
\n\n\n\n[00:00:50] Julia: All right. Hey Topher. My name is Julia Golomb and I am bi-coastal in the US I spend half my time. Well, a little more than half my [00:01:00] time in the Bay area of California, just outside of Oakland, California.
\n\n\n\nAnd the, maybe a third of my time in the Northeast United States, mostly around New Hampshire, outside Boston. Very nice.
\n\n\n\n[00:01:12] Topher: And I know you’re in the community team, but, what do you do? you know, what’s your role there?
\n\n\n\n[00:01:19] Julia: Yeah. So I am a full time contributor to the WordPress community team and I’m sponsored by Automattic.
\n\n\n\nSo AutomatTic donates my time to work full time with the WordPress community. And my role involves helping meetup organizers and helping WordCamp organizers and WordPress event organizers all over the world, create great events that. Bring folks together to celebrate WordPress and learn from each other and build community and gain inspiration and connections.
\n\n\n\nAll right. That’s very cool. And I’m also, I’m, I’m also on the lead organizing team for Word Camp US this year and was for 23 as [00:02:00] well. So I bring that flagship organizing experience too. Yeah.
\n\n\n\n[00:02:04] Topher: our, our main story is about, the photos event that happened, Carla, but I keep hearing the organizers say things like, second generation event.
\n\n\n\nWhat does that mean?
\n\n\n\n[00:02:19] Julia: All right. So glad you asked. In late spring of 2023, the community team kicked off a pilot project that was called NextGen WordPress Events. And the idea of this pilot project was to think outside the box about how WordPress organizers, WordPress enthusiasts around the world can organize events that are different from the traditional WordCamp format and the traditional Meetup format.
\n\n\n\nBecause previously, those were the two main formats that the community team offered. For word camp event organizers. [00:03:00] The next gen pilot project offered an invitation to organizers around the world to experiment. So we said, bring us your ideas. What sorts of events do you want to see that are different from a word camp?
\n\n\n\nOr it could be a word camp, but a different flavor and style of word camp than we’re used to seeing. And. We at the end of 2023 concluded that pilot project and learned from that experience that yes, the community is thirsty for experimentation and there’s a lot of an opportunity for different types of events besides WordCamps.
\n\n\n\nAnd so now we’re,
\n\n\n\n[00:03:40] Topher: what kinds of things that people do?
\n\n\n\n[00:03:45] Julia: Great question. so I know you are talking about the photo festival. That’s an example of a. That’s an example of a next gen event that was part of the pilot project. But I will just say [00:04:00] that now we are we’ve closed the pilot project stage. And now the community team has created an ongoing invitation to WordPress organizers to organize innovative, creative WordPress events.
\n\n\n\nAnd so we’re not. Not even calling them next gen. Although I think people still, that language has stuck, but WordPress events now.
\n\n\n\n[00:04:29] Topher: Yeah, that’s really cool.
\n\n\n\n[00:04:32] Julia: and next gen at the time, the name came up as. It means next generation of WordCamp. So we were so used to work. What’s the next generation of these events that people learn and connect and build real world skills and all of that.
\n\n\n\n[00:04:51] Topher: Yeah. I will admit I love WordCamps. I love the traditional ones, but I haven’t really been to a session in [00:05:00] years because I’ve been to so many of them, but I really want to do is hang out with my friends. Yes, and a different kind of event could facilitate that without the guilt of my other friends being in a session that I’m not listening to.
\n\n\n\n[00:05:16] Julia: Absolutely, I’ll share another example. You asked for some examples. Yeah The photo festival that just concluded in Japan. There’s a monthly series of community building workshops and those are online events That I think they helped started as online events, but then became in person events and it’s an opportunity to, for community members to come together and learn about how they can be community wordpress community organizers across.
\n\n\n\nYeah, meant to build up the community team and that roster of. Organizers. And in Rome in September of 2023, there was a community day and that was a day [00:06:00] dedicated to WordPress community event organizers. There’s, ah, coming up in Rome, an event called Core Days. Okay. And that’s focused on, I believe, focused on core WordPress core contributions.
\n\n\n\nRight. that’ll be in November of this year. So that’s a ways from now.
\n\n\n\n[00:06:23] Topher: Okay. That’s really great. I’m really glad to hear that because I have thought in the past myself about trying to do a core focused only event that is days long because I’ve, I’ve been to work camps where I joined contributor day.
\n\n\n\nAnd I say, I’m going to contribute to core today. And eight hours later, I have Docker halfway set up and I’m lost and I’ve never contributed anything at any of those, but what if it were four days long and you spent two days getting Docker set up and then [00:07:00] contributing? That would be great. So I’m really happy to hear that they’re doing that.
\n\n\n\nNow I have to go to Rome. So thank you very much.
\n\n\n\n[00:07:07] Julia: Yes. And something that we’ve observed in the U S in particular and North America is that word camps. And meetups have been slow to reenergize and reactivate since. Yes, I’ve noticed. And I think there’s gradual momentum building, but the landscape has really changed.
\n\n\n\nThings are more expensive. Venues are more expensive. Mm-Hmm. Covid was a real disruption in the flow and progression of. WordCamps. And so, I think that WordPress events, more broadly, my hope is that WordPress events offer
\n\n\n\nthe opportunity for more creativity for, for organizers to think about what is it that their community really wants and needs and what will enable [00:08:00] people to come out of their houses. Right. And working from home to actually be together. What are the skills that folks are looking to build? For example, I’ve heard a New York city meetup organizer talk about the possibility of organizing an event that targets recent graduates who are looking for jobs and, and want to learn about how WordPress can actually help them gain employment.
\n\n\n\nAnd that’s something that is different that people can’t just go on YouTube for like identifying what is the real value that this particular community. Is looking for and how to Yeah, like a more targeted event.
\n\n\n\n[00:08:43] Topher: That’s a great idea because looking back, basically every session I’ve ever given, talked at could be just a YouTube video.
\n\n\n\nAnd if we can make something that you can’t get on YouTube, that’s going to be really valuable.
\n\n\n\n[00:08:57] Julia: Yes. And so it really depends on creativity. It really [00:09:00] depends on an organizer in the box and trying something new and experimenting. And probably some events won’t. Won’t work so well. And that’s okay because that’s a learning and I hope that organizers will share their learnings with the community through posts on make a community.
\n\n\n\nFor example, from the community team recently posted a recap of the Jakarta WordPress website challenge. Website pitching competition. That was just held in January. And Devon’s share is it’s great. She really shares a lot of good info and good, good lessons learned.
\n\n\n\n[00:09:38] Topher: That’s really great. I I’ve, I’ve talked to a number of organizers since COVID during COVID and things, and have heard, as you mentioned.
\n\n\n\nHow much more expensive things are a venue or food? I think, I [00:10:00] think I heard a meetup for an evening in London, England was going to be 10, 000 or something. And yeah, I mean, it’s outrageous and New York City is the same. the organizers there will have a cap on their meetup of 10 people because they, their, their room doesn’t hold more than 10 and it’s 2, 000 for the evening.
\n\n\n\nFor 10 people to get together and chat. So we, you know, we need the creativity. So, I would love to hear if you can tell me some of the financially creative things people are doing to have a great time, get good things done without spending 10, 000 an evening for a meetup.
\n\n\n\n[00:10:44] Julia: Absolutely. Well, sponsorship, I will start by saying the WordPress events program depends on our sponsors and really important to.
\n\n\n\nMake sure that that’s a reciprocal relationship. [00:11:00] So think about how can we, what value do sponsors receive from their sponsorship and how can community events support our sponsors? Our sponsors are part of the WordPress ecosystem, just like the rest of us. Right. That’s one piece. sponsorships are really important and that could be an in kind sponsorship of donating a venue.
\n\n\n\nIt doesn’t need to be. It doesn’t only need to come in the form of financial or monetary.
\n\n\n\n[00:11:30] Topher: That would be so cool. Like I’m on meetups at the WP engine office or the Automattic office in San Francisco.
\n\n\n\n[00:11:39] Julia: Yes. And I’m here in the Bay area and I’m really trying to get the San Francisco meetup reactivated. And I, it is amazing to know that the Automattic space in San Francisco could be made available.
\n\n\n\nAnd similarly, Automattic is offered to donate the know how right.
\n\n\n\n[00:11:59] Topher: [00:12:00] Yeah. In New York.
\n\n\n\n[00:12:00] Julia: Yeah. Yep. So it’s a resource. It’s a space that’s available and takes a little bit of coordination, but it’s, it’s there for the New York city meetup organizers. So my first encouragement for. Organizers. There’s a couple, there’s many things I want to say here, but my first encouragement is think about how you can find a donated space and okay.
\n\n\n\nNumber two around finances, they are, the landscape is different and I do budget reviews often with meetup organizers and I mentor WordCamps and help them shape their budgets. And the community team recently has been telling organizers, sharing with organizers, what we observe because we’re working with a lot of different WordCamps and WordPress events.
\n\n\n\nAnd so I patterns. And one of the patterns is there’s less sponsorship, money available now than There used to be another pattern is that WordCamp [00:13:00] organizers really want to organize several hundred person events and it is. It’s just not there. And that is okay. Small events are so meaningful and important and impactful.
\n\n\n\nSo I could not measure the success of an event by the number of attendees. I would set expectations, encourage organizers to set expectations at the outset for number of attendees. And understand that a 100 person event is, from my, absolutely from my perspective, as important and valuable as a 500 person event.
\n\n\n\nOkay. And I’m just going to pause and, and think for a moment. There’s something I want to say around this. All that to say, I think that creative WordPress events are really helpful for shifting out of the mindset of like the idea that, oh, it needs to be a WordCamp and that a WordCamp needs to be a big endeavor that feeds people and maybe is multiple days.
\n\n\n\nWordPress [00:14:00] events open up the possibility of offering or organizing a half day workshop. That is specifically for digital marketers or a half day session that’s about building job skills, or is for folks focused on SEO, or want to contribute to the WordPress photo, photos team, photos library. There’s, there’s so much that can be done that can be low budget and still really rewarding and impactful.
\n\n\n\n[00:14:37] Topher: That’s really, really cool. I’ve always wanted to do a, a seminar or whatever in my city on WordPress as a career. Maybe you’re laid off, maybe you’re just out of college, maybe you’re just out of high school. What do I want to do? I don’t want to do what I was doing before is web development for [00:15:00] me, you know.
\n\n\n\n[00:15:01] Julia: It sounds like you’ve got some really good ideas. I want to see you organize a WordPress event.
\n\n\n\n[00:15:08] Topher: Yeah, wow, that’s another thing all together. I want to see WordCamp San Francisco, so. You do yours. I’ll do mine.
\n\n\n\n[00:15:16] Julia: And my idea for WordCamp San Francisco is that it would be small. I’m thinking like, I know WordCamp San Francisco used to be hundreds of people.
\n\n\n\nI love to start with a one day. WordCamp San Francisco at the Automattic space, the Automattic office of the mission, which people that can accommodate maybe a 100 and fewer than 100, keep it a one track one day gathering. That’s about bringing community together and creating the Bay area WordPress community.
\n\n\n\nAnd it, it, it doesn’t need to be, I’m not benchmarking it against something that happened in the past and thinking about it.
\n\n\n\n[00:15:55] Topher: It was, it was the flagship. Yeah, you know, you’re not going to do that again, [00:16:00]
\n\n\n\n[00:16:01] Julia: but but just having any event that brings people together in the Bay Area would be so meaningful.
\n\n\n\nAnd this is what the world, any event that brings people together is meaningful, whether it’s 50 people or people are 150.
\n\n\n\n[00:16:16] Topher: So I want to take what you’ve said here and abstract it back to the photos event. there was no venue, so that was not a thing. We didn’t, you know, there’s no money spent on a venue.
\n\n\n\nthe, I don’t know, I want to say talks. The, it was like, there was a few talks on the first day and a few at the last day, but there wasn’t a time when everybody sat in front of their computer for six hours and listened to people talk. people got out, got outside, wandered around.
\n\n\n\nSo, and I, and I know they they mentioned that they were going to do [00:17:00] some ads by ad space to get people to participate, but they got so many people just by word of mouth that they didn’t need that money for that. And so they’re right there and there’s, you know, pushing back the financials. and a testament to their, their ability to get the word out.
\n\n\n\nthey did a great job. given the number of people around the world, it would, it seems like it’d be hard to To make it really international and they did a good job. I was very impressed. I was sick. I was at death’s door through that whole week and I was very sad. So I missed it all.
\n\n\n\n[00:17:40] Julia: you made it to the other side.
\n\n\n\nI’m glad you did not walk through death’s door.
\n\n\n\n[00:17:42] Topher: Yes. I should have at the last minute to be a judge and that’s it. But, but you know, I got to see that. I got to hear. hear them in a zoom meeting talking about it and, and things like that. And, now I get to do this event. So [00:18:00] I’ve been talking for a while now.
\n\n\n\ntell me some of the things that made the photos thing really stand out as a great model for next gen events.
\n\n\n\n[00:18:13] Julia: Yeah. Oh, so many, so many things. the first is that it is such a creative format. It’s new, it’s different. It’s something that I’d never seen before as a WordPress event. It was targeted. It had a very specific, the communication around it was very clear about what it was and how to get involved, including for folks for whom it was the first time contributing to the WordPress photo library.
\n\n\n\nYeah. in fact, I contributed my first photo. I don’t think I officially registered for the event, but it inspired me to contribute my cat. Yeah. And then I looked through at all the other cat photos that had been uploaded. [00:19:00]
\n\n\n\n[00:19:01] Topher: So cool. It needs more.
\n\n\n\n[00:19:02] Julia: I can help you out with that. There’s a lot. Yeah, a lot of WordPress can help you out with cat photos.
\n\n\n\nThat’s for sure. So one thing was simply like the outside of the box thinking to come up with the way in which it was regionally targeted and yet online so that I felt like folks around the world were invested in it and could participate in it but also had a sense of Interest. So it’s sure. Interest to folks all over the world, super low budget online.
\n\n\n\nAnd I do, I think there’s a huge value to in person events too. So I am not by any means saying we should have online events and not a mix of both is useful. And this was a really engaging online event. It’s different. It’s not something that. You can go onto YouTube and find it’s, it’s an interactive format where everybody contributes and learns.
\n\n\n\n[00:20:00] those are some of the pieces that I would highlight and it’s fun. It’s like, it’s fun and rewarding and interactive. And I love all of that. I think it was just fantastic.
\n\n\n\n[00:20:15] Topher: Yeah, it was really fun to watch all of all the pictures come in and see everybody do everything. I have an RSS feed of. Of everything it’s the fire hose and for until now it’s been 30 or 40 a day and I just go through them every day.
\n\n\n\nI, I was at 2000 photos to view after the end of the event and I’m down to 980 now. But it is fun to see everybody’s photos to see their home, you know, not their house, but you know, like where they’re from what they do Yes, and takes so many pictures of Southern California mountains, [00:21:00] and they’re great and Bigel he lives in Kerala, but it’s so many photos from Europe.
\n\n\n\nThey’re all over the place And now I want to, I want to have a conversation with him, you know, tell me about this. so yeah, go ahead.
\n\n\n\n[00:21:19] Julia: This is something that is really cool about that particular event format or event type. It connects people socially. So it’s, it really is a way of getting a glimpse into people’s lives, a glimpse into what people care about.
\n\n\n\nAnd there’s a personal touch to it.
\n\n\n\n[00:21:39] Topher: And what’s interesting to me is that when I think about personal touch in WordCamps, I think in person. We have a conversation, you touch someone’s shoulder, but you’re never going to sit at a WordCamp and look at an iPad for an hour of their photos. You know, but you would at home, you know, you’ll flip through [00:22:00] a couple of hundred photos from the day of an event and see where everybody was and what they did and all that.
\n\n\n\nAnd it’s a different, it’s a very personal thing. You’re not gonna get in person. I think that’s pretty cool.
\n\n\n\n[00:22:13] Julia: I agree. I’d like to ask big, who is the organizer of the event to write a recap for the community team page around Sure. What the, was like organizing it and what, what lessons did he learn? What were the successes, what might he do differently at really with the purpose of inspiring other folks to organize events.
\n\n\n\nNot the same type of event, but Mm-Hmm. to think about what, what are they passionate about? That Yeah. They, and bring people together around.
\n\n\n\n[00:22:43] Topher: Yeah, there’s a lot of wisdom there from now. Now people have done it. I have already interviewed him So if you keep your eye on the tavern in the next few days You’ll see All right.
\n\n\n\n[00:23:00] I don’t know that I have anything more for you Have I mentioned at the beginning? I don’t know a whole lot about next gen. Did I miss anything? Anything you need to get out there?
\n\n\n\n[00:23:12] Julia: Let’s see.
\n\n\n\nThere’s a last piece, which is the idea of these other WordPress event types. Is that we really want WordPress events that are, that don’t require too great of an effort by organizers. So they’re doable, right? Are workable, meaning if an event inspires somebody across the globe or across the country, or.
\n\n\n\nDown the road from you that another organizer could replicate it. Right. Available. Meaning that if you wait, say that word again. Scalable, so scalable, meaning if 10 people participate, that’s great. If you want to grow the event or someone else wants to grow an event, a similar event and have 100 people [00:24:00] participate, that could work as well.
\n\n\n\nAnd then desirable for attendees, meaning it serves a purpose, it offers some value to attendees, that value could be Tangible skills or knowledge. It could be connection. It could be job offers. There’s, it could be contribution. There’s so many different ways to offer value to attendees, desirable and meaningful to the attendees.
\n\n\n\nSo doable, replicable, scalable, and desirable. Those are the key metrics for what would be a successful WordPress event.
\n\n\n\n[00:24:35] Topher: Well done. I’ll put those in bullet points on the screen. All right. I did think of one more thing. I was thinking about more Photos events. Do, do we want to have many per year or one per year?
\n\n\n\ndespite the fact that this was an international event, A lot of [00:25:00] Indians were took took place because it was based in Kerala, which makes sense. And I almost think I’d like to see it be sort of like flagship events, but there’s a city that organizes it and it’s still international, but. It’s not big and his team, you know what I mean?
\n\n\n\nAnd it’s and, and we would end up seeing a lot of photos of each, like the city that it’s in as well as international. But I’d like to see it move around and have it be organized by different people. And I don’t know if we could handle more than a, more than one a month, it would kill us. .
\n\n\n\n[00:25:46] Julia: Yeah. you say it would kill us, you, the photos, the photo team?
\n\n\n\n[00:25:50] Topher: Yeah. Do you know, Michelle Frechette, of course. Yes, she personally moderated 1, [00:26:00] 200 photos last week. That’s just insane. A lot of photos. And so we would need a much larger moderator team if we were gonna You know, ramp this up,
\n\n\n\n[00:26:15] Julia: next to the idea of the WordPress event being replicable. The idea that right.
\n\n\n\nWe quit big old created and replicate it elsewhere.
\n\n\n\n[00:26:29] Topher: Yeah. Wow. This has been really great. I’m really excited. yeah, I’ve had a ton of ideas over the years.
\n\n\n\n[00:26:37] Julia: Yay. And if your readers, listeners, viewers are inspired by event. Yeah. and this conversation . They can apply to organize a WordPress event and, and where each team receives those applications. We vet them and then we follow up with that orientation and get them [00:27:00] going.
\n\n\n\nAnd really like I’ll, I’ll share, I’ll let you know where they can apply. But one thing I want to. I really encourage organizers to think about events that are manageable, that will not cause burnout, that will not be too stressful. And having low cost events is a really good way to help manage that stress level, because the more expensive an event is, the more stressful it gets.
\n\n\n\nMore more on the line, right? Doable piece like we want organizers to find the process of organizing event to be so rewarding and for them to want to come back and do it again next year and and managing managing burnout, making managing overwhelm, making sure that event is. It’s doable. It’s a really good way to support that.
\n\n\n\nThat’s where, where can they, where can somebody apply? I have to find the link. So [00:28:00] this is going to, would, could I?
\n\n\n\n[00:28:02] Topher: You can send it to me later. I’ll put it on the screen. during editing because editing is magic.
\n\n\n\n[00:28:10] Julia: Yeah. That’s indeed. I’ve got it right here. Okay. I will say if folks have questions also, they can always come to the community events channel and slack.
\n\n\n\nAnd that’s a great place to,
\n\n\n\n[00:28:21] Topher: Oh, that is a great place. Yes. You’re right. Many eyes from all. Yeah.
\n\n\n\nAll right. Well, thank you very much for being here.
\n\n\n\n[00:28:31] Julia: Thank you so much. This was awesome. It’s so fun to talk to with you.
\n\n\n\n[00:28:35] Topher: Yeah, it is fun.
\n\n\n\n[00:28:37] Julia: Cool. Well, good luck. I hope you have a great rest of your day.
\n\n\n\n[00:28:40] Topher: You too. And that’s it for today’s episode.
\n\n\n\nThanks for stopping by. I know that I’m pretty excited about all the different kinds of events that are coming, all the different places that we can go, and people we can meet, and different ways that we can interact and build things. Be sure to stop by tomorrow for the final episode of this [00:29:00] series.
\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 29 Feb 2024 16:24:58 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Topher DeRosia\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:18;a:6:{s:4:\"data\";s:13:\"\n \n \n \n \n \n \n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:81:\"WPTavern: You Don’t Need to Know Code to Build a Successful WP Plugin Business.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=154486\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:88:\"https://wptavern.com/you-dont-need-to-know-code-to-build-a-successful-wp-plugin-business\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:19830:\"With all the consolidation happening in the WordPress plugin ecosystem, it’s easy to think that it’d be futile to start your own WP plugin business. But the reality is that there are many small plugin developers making a living flying under the radar of the big dogs.
\n\n\n\n![\"Laptop](\"https://149611589.v2.pressablecdn.com/wp-content/uploads/2024/02/kenny-eliason-dDvrIJbSCkg-unsplash-scaled.jpg\")
Photo by Kenny Eliason\n\n\n\nBarbara Schendel-Kent didn’t start out looking to become a plugin developer, but she now runs a successful plugin business that supplements her WP consulting income.
\n\n\n\n4 years ago, Schendel hired a freelance developer to code the initial iteration of her popular Beaver Builder Mega Menu plugin for a client site.
\n\n\n\n“I needed a specific plugin, and it didn’t exist,” says Schendel-Kent of how she got into the plugin business. After activating the plugin on her client’s website, she asked the developer to round out the plugin’s functionality to get it ready to sell on her own website. Overall, it’s been a big win for Schendel-Kent.
\n\n\n\n“Beaver Builder Mega Menu has continued to bring in one big project’s worth of revenue every year,” she says. That’s significant for a plugin that requires very little upkeep.
\n\n\n\n“It was an accident and very much an experiment,” added Schendel-Kent. “I was surprised by how few problems there were in the beginning. Most of the support requests were feature requests, not bugs.”
\n\n\n\nIt took 6 years of intensive work, but ShopWP developer, Andrew Robbins, is finally at a point where his WordPress-to-Shopify connector plugin is making enough money to support his family, including purchasing a home to live in. Additionally, as his plugin’s success has grown, so have his ambitions.
\n\n\n\n“I want ShopWP to be a direct competitor with WooCommerce, even though I’m nowhere near their market share yet,” says Robbins. “I see ShopWP as empowering small business owners – giving them a beautiful and powerful online shop that rivals their larger competitors.”
\n\n\n\nAnother successful plugin developer takes a more modest approach and points out some struggles small plugin businesses encounter.
\n\n\n\n“It has become difficult to reach new clients who are overwhelmed by the tens of thousands of plugins available,” says Milan Petrovic, a developer who makes the bulk of his living selling his WP plugins on his website, Dev4Press.
\n\n\n\n“Big companies can pour a lot of money into advertising…It is almost impossible to find websites that have honest, not-paid-for reviews of premium plugins,” adds Petrovic. “The chance of ending up with a bad plugin [based on reviews on a website] is quite high.”
\n\n\n\nHowever, some plugin business owners see lots of opportunities for small businesses to promote their plugins.
\n\n\n\n“Having a free plugin in WP.org is a great place to start,” says Jesse Sutherland, an app and plugin developer who successfully sold 2 WP plugins in 2023. “For example, if you link back to your website from your wp.org page, that’s a valuable link.”
\n\n\n\nNot to say it’s easy, as you might need to stretch your marketing muscles to make it work for your specific business.
\n\n\n\n“Before embarking on writing the plugins I sold last year, I did do some keyword research to make sure this was a plugin people were looking for,” Sutherland says.
\n\n\n\nAdditionally, there are ways to outmaneuver the big players.
\n\n\n\n“Getting on some of the ‘Top 10 List’ sites is helpful, even if it’s a ‘You scratch my back, I scratch yours’ thing or maybe a thing where you trade links.”
\n\n\n\nSometimes paying is the best way to get your brand out, but you don’t need to spend millions of dollars.
\n\n\n\n“Paying to get listed on a ‘Top 10’ website or developing a partnership deal or affiliate program are great ways to get people interested in buying your plugin,” Sutherland adds.
\n\n\n\n![\"Stickers](\"https://149611589.v2.pressablecdn.com/wp-content/uploads/2024/02/marketing.jpg\")
Photo by Mohammad Adil morshed\n\n\n\n“I’ve worked on ShopWP for around 6 years, and I’m just now implementing some level of product marketing,” Robbins says. “It’s not even that I was unaware of the importance of doing it; it was pure procrastination.”
\n\n\n\nRobbins has also been able to increase revenue for his business through strategic price increases.
\n\n\n\n“I raised my prices in 2021 and, to my surprise, people didn’t bat an eye,” Robbins says. “Not only did this help me grow ShopWP, but it was a psychological relief to know that people were still willing to purchase my product, even at the elevated price.”
\n\n\n\nSometimes you just get lucky when you create something good. The aforementioned Beaver Builder Mega Menu plugin garnered some unexpected praise and a P.R. boost from the official Beaver Builder website.
\n\n\n\n“Beaver Builder created a special blog post on their site with a video walkthrough with how to use my plugin,” the plugin’s owner, Schendel-Kent says. “This was such a compliment that they not only spent the time to write the article but also to create the video. I didn’t even ask them to! That was validating.”
\n\n\n\nSurprisingly, Schendel didn’t write any of the initial code for Beaver Builder Mega Menu, and over the years, “99% of the code was written by other developers,” she says.
\n\n\n\n“Maybe you write no code, but you’ve got a decent bedside manner and business sense,” Schendel says. “You don’t need to be a coder to write and sell a plugin.”
\n\n\n\nAlternatively, you could be the primary developer of a plugin and transition out of that role. Vova Feldman, who runs Freemius, a sass service that takes care of the e-commerce and licensing parts of selling WP plugins, started out writing the code for his nascent platform, however, as the years passed, he moved into a non-coding role.
\n\n\n\n“Our team has grown to 20 passionate individuals, and my role has evolved dramatically,” Feldman says. “Coding has taken a backseat to facilitating communication, coaching our team, recruiting new talent, and engaging with partners.”
\n\n\n\n“It’s been a reminder that making oneself ‘redundant’ is not a step back but a leap towards a future where everyone shines brighter together,” Feldman says of his business’ journey.
\n\n\n\nMaking himself ‘redundant’ allowed Feldman to do something that many business owners dream of: taking personal time. “Taking time off for a vacation or parental leave, which I did last March when I welcomed my baby boy into the world, is no longer a source of stress,” Feldman says.
\n\n\n\n“The first major difference I noticed early on was the uncertainty,” says Robbins of his ShopWP plugin business early on. “With consulting work, being paid was never really in question. My customers were largely business owners or larger companies, and the income was very predictable.”
\n\n\n\nFor years Robbins continued earning the bulk of his revenue consulting while working on ShopWP on the side. This was done simply because, at first, ShopWP didn’t earn living wage revenue.
\n\n\n\n“The early years of ShopWP were basically the opposite [of the consulting business]. ShopWP’s income was rare and unpredictable,” he says. “Even when a sale came through, I had to deal with the looming uncertainty of issuing refunds.”
\n\n\n\n“However, now that ShopWP has matured a bit, the income is both predictable and provides even more freedom than the consulting work,” adds Robbins. “So it’s definitely a long-term investment that (hopefully) continues to pay off.”
\n\n\n\n![\"A](\"https://149611589.v2.pressablecdn.com/wp-content/uploads/2024/02/ilya-pavlov-OqtafYT5kTw-unsplash-scaled.jpg\")
Photo by Ilya Pavlov\n\n\n\n“One of the biggest challenges with developing plugins for the WordPress community is that you have so little control over the server environments where your code will live,” says Natalie MacLees, COO and founder of N², which sells the Simply Schedule Appointments and Draw Attention WP plugins.
\n\n\n\n“There are potentially multiple versions of PHP, different MySQL setups, all kinds of different server configurations, and thousands of different plugins and themes with which you need to make sure your code is compatible,” MacLees says. “It’s really challenging as a small company to have the bandwidth and budget to do extensive testing for all of these different variables.”
\n\n\n\nThe potential problems grow as your plugin’s reach expands.
\n\n\n\n“Early on, when our plugins had less than 100 active installs, the potential impact of releasing a bug or a poorly implemented feature was pretty small,” MacLees says. “But once our plugins became more popular and had tens of thousands of active installs, the potential impact of a bug became a lot greater and could easily overwhelm our support team and leave us with a lot of unhappy customers who are in need of urgent fixes.”
\n\n\n\nWhat happens when you are the only developer of a plugin and you need to take a sick day?
\n\n\n\n“If I get sick and can’t work for three days, I’ll usually lose about a week’s worth of time to getting caught up with customer support,” says Robbins.
\n\n\n\nAlso, adding to plugin developer workload, expectations around web accessibility seem to be increasing as the Americans with Disabilities Act and similar legislation is applied to websites – and as more and more lawyers get involved in suing businesses large and small. For example, both Target and Domino’s Pizza lost website-related ADA lawsuits recently.
\n\n\n\nWordPress consultant, Matt Christenson, recently helped a business resolve some web accessibility issues related to an ADA compliance lawsuit. He shares a recent story where, even with the best of intentions and efforts to bring a website into ADA compliance, a company was the target of an ADA compliance lawsuit.
\n\n\n\n“An ADA compliance lawsuit is a major headache,” Christenson says. “One client of mine had to hire an attorney and another developer – hundreds of hours were invested – it was a bad situation all around.”
\n\n\n\nBut that doesn’t mean you should shy away from plugin development due to web accessibility concerns. Christensen says web accessibility skills are learnable and will work their way into your workflow with some education and diligence.
\n\n\n\n“It takes a bit more research on the front end to educate yourself about the WCAG compliance criteria,” Christenson says while expressing that the bulk of web accessibility problems are common and correctable. “For example, font icons need a ‘role=’ tag on them,” he says.
\n\n\n\nBringing your plugin into reasonable compliance with ADA guidelines doesn’t need to be overwhelming or break the bank.
\n\n\n\nWeb accessibility consultant and member of the Make WordPress Accessible team, Joe Dolson, recently simplified web accessibility basics into 3 simple points that can fit on a 3×5 card:
\n\n\n\nIn addition to making money while you run a WP plugin business, there are potential earnings for you on the back end as well – the potential to sell your business.
\n\n\n\nEntrepreneur and app developer, Jesse Sutherland, successfully developed and sold 2 WP themes and 2 WP plugins over the last few years.
\n\n\n\n“The process of selling the WP themes and plugins was pretty smooth,” Sutherland said. “I think both parties were happy, and I would do it again.”
\n\n\n\n![\"Computer](\"https://149611589.v2.pressablecdn.com/wp-content/uploads/2024/02/heart-key.jpg\")
Photo by Nilo Velez\n\n\n\nWP plugin business owners mostly seem to find the experience of developing a WP plugin to be worthwhile and valuable.
\n\n\n\n“My favorite part of running a WordPress business is being able to cultivate and grow something of my own,” says Robbins. “I get to work on a codebase that I enjoy every day, and the only people I have to answer to are my customers. That’s a very rewarding feeling.”
\n\n\n\n“I’m most proud that it took off, that it’s self-sustaining, that it didn’t start on fire and implode,” Schendel concluded, only a little bit tongue-in-cheek.
\n\n\n\n\n\n\n\n
ThemeFusion’s multipurpose WordPress theme Avada has patched an Arbitrary File Upload Vulnerability. Avada is one of ThemeForest’s most popular premium themes with nearly 950k sales.
\n\n\n\nThis vulnerability was reported responsibly by Muhammad Zeeshan (Xib3rR4dAr) during Wordfence’s Bug Bounty Extravaganza earning him $2,751. The researchers have categorized it as a “high severity” concern, with a CVSS score of 8.8, and strongly recommend updating the theme.
\n\n\n\n\n\n\n\n\nThe Avada | Website Builder For WordPress & WooCommerce theme for WordPress is vulnerable to arbitrary file uploads due to missing file type validation in the ajax_import_options() function in all versions up to, and including, 7.11.4. This makes it possible for authenticated attackers, with contributor-level access and above, to upload arbitrary files on the affected site’s server which may make remote code execution possible.
\n-Wordfence
The nature of the vulnerability allows attackers to upload arbitrary malicious PHP code and remotely execute code on the server. Even if the uploaded file is removed, attackers can still upload multiple large files as there is no restriction on the file extensions.
\n\n\n\nMuhammad Zeeshan contacted the ThemeFusion team on February 6, and a patched version of the theme was released on February 12. We urge all Avada users to immediately update their websites to the latest version of the theme 7.11.5.
\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 29 Feb 2024 13:14:12 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"Jyolsna\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:20;a:6:{s:4:\"data\";s:13:\"\n \n \n \n \n \n \n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:124:\"Do The Woo Community: WordPress Translation, Internationalization, and Documentation with Estela Rueda & Pascal Birchler\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://dothewoo.io/?p=79155\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:77:\"https://dothewoo.io/wordpress-translation-internationalization-documentation/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:475:\"A chat about global accessibility through WordPress translation efforts, upcoming 6.5 improvements and the community\'s cultural emphasis
\n>> The post WordPress Translation, Internationalization, and Documentation with Estela Rueda & Pascal Birchler appeared first on Do the Woo - a WooCommerce and WordPress Builder Podcast .
\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 29 Feb 2024 10:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:21;a:6:{s:4:\"data\";s:13:\"\n \n \n \n \n \n \n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:73:\"WPTavern: Data Liberation: Meet WordPress.org’s Ambitious Plan for 2024\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=154463\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:80:\"https://wptavern.com/data-liberation-meet-wordpress-orgs-ambitious-plan-for-2024\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:13746:\"“Imagine a more open web where people can switch between any platform of their choosing. A web where being locked into a system is a thing of the past. This is the web I’ve always wanted to see.”
\n\n\n\nAt the end of his State of the Word 2023 keynote, Matt Mullenweg pulled a Steve Jobs move, revealing Data Liberation, an initiative he described as the thing he’s most excited about.
\n\n\n\n\n\n\n\n\n\n\n\n\n“In 2024, we want to unlock the web through a dedicated focus on migration tools. We want to make first-party community plugins, tools, and workflows available on WordPress.org […] I want it to be seamless, straightforward, and as zero friction as possible.”
\n
Mullenweg promised that WordPress.org would take these projects under its wings, provide each with a dedicated Slack channel and GitHub repository on its official platforms, and ensure a swift review process of about one business day.
\n\n\n\nIn a post published shortly after the event, Mullenweg laid an even more ambitious plan:
\n\n\n\n\n\n\n\n\n\n\n\n\n“Migrating your site to WordPress, or exporting all your content from WordPress, should be possible in one click. I want WordPress’ export format to become the lingua franca of CMSes, whether coming to WordPress or moving within WordPress.
\n\n\n\n[…] it should be more than plugins; workflows, tutorials, and helper scripts should be shared, too. I want this resource to have space to include moving from social networks, moving from a page builder to core blocks, switching from classic to blocks, and improving WordPress current canonical plugins for importing.”
\n
There’s a lot of work: the guides on the Data Liberation website are mostly outlines, waiting for contributors to materialize the team’s good intentions. The recently updated Importing Content guide on the WordPress Developer Resources website includes obsolete services and links.
\n\n\n\nNavigate to Tools > Import, and you’ll get a similar blast from the past looking at the importing tools on offer: Blogger, LiveJournal, Movable Type and TypePad. If you have a website hosted on WordPress.com, you’ll get support for a handful of contemporary platforms, including Medium, Squarespace, Substack, and Wix.
\n\n\n\nContributors made a little spring clean in 2021, moving the code of these and other somewhat relevant importers from SVN to GitHub, where it’s easier to maintain. But that’s barely scratching the surface.
\n\n\n\nWhat’s needed now is traction.
\n\n\n\nIn a post titled Data Liberation Next Steps, project leader Jordan Gillman introduced a few high-level paths forward:
\n\n\n\nThere are still no concrete timelines and not everybody in the community is thrilled, but we decided to reach out to Gillman to get some more answers.
\n\n\n\nWhat’s the current status of the project?
“There’s been a conversation about how to approach data liberation across teams. I’m hoping to bring those conversations together to brainstorm and more concretely plan what the project actually looks like.
Broadly speaking, the response has been really positive. However, getting buy-in from plugin developers and other stakeholders will continue to be a priority for this project. The first initial challenge is one of coordination; this is going to be a collaborative project (by design), which means drawing folks and companies together to define the path forward.
\n\n\n\nI’ll be at WordCamp Asia next week, and look forward to chatting with folks in person!”
\n\n\n\nAre there plans to collaborate with other online platforms (open source or commercial) to promote this initiative and make it a reality? I imagine a utopian scenario where WordPress leadership sits down with major players in the industry to create a standard—something along the lines of the efforts made in the case of the EU’s Cyber Resilience Act.
“Data Liberation could be an opportunity to lead by example. And since WordPress is doing this publicly, anyone can share updates about this work. That really means that how we go about this project today needs to be with that broader picture in mind.”
Have you considered starting with a universal content migration solution instead of the more ambitious data objective?
“At this stage, the focus is on addressing the goal of migrating sites to WordPress or exporting all content from WordPress in one click, thus simplifying the process of transferring content between platforms.
In terms of ‘universal’ content migration, I think conversations about the WXR Import/Export format are really valuable. I’m also excited about the potential of WordPress Playground, which uses a ZIP file for migrations.
\n\n\n\nIt’s important to note that this is an ongoing project and that these efforts don’t exclude bigger goals related to ‘data.’ They provide a tangible starting point, with small, achievable phases to actively involve contributors in progressing toward our broader goals.”
\n\n\n\nYou ended the post with questions. How would you answer the last two?
\n\n\n\nManton Reece, the creator of Micro.blog, recently wrote about why and how he uses Blog Archive format (.bar), a format he developed in 2017, hoping it would become universal. Apparently, Dave Winer, co-author of the RSS format, had similar ideas.
\n\n\n\nDuring the keynote, Mullenweg made clear that more than a technical vision, Data Liberation is an ethical commitment. “Data Liberation is not just about building the tools, it’s about cultivating a community ethos.”
\n\n\n\nJosepha Haden Chomphosy, the Executive Director of the WordPress project, expressed a similar sentiment in her post-event letter:
\n\n\n\n\n\n\n\n\n“There’s an extent to which the idea of owning your content and data online is a radical idea. Securing an open web for the future is, I believe, a net win for the world especially when contrasted to the walled gardens and proprietary systems that pit us all against one another with the purpose of gaining more data to sell.”
\n
Their words echo core contributor Gary Pendergast’s moral obligation to web users from 2021. In a 4-part series, Pendergast draws a neat circle around the open web advocates’ shared visions: he explores the history of a category of tools he calls WordPress Importers, outlines the problems, and eventually shares a solution: An experimental browser extension that exports data from Wix using its API.
\n\n\n\n\n\n\n\n\n“Some services […] don’t allow you to export your own content. Other services provide incomplete or fragmented exports, needlessly forcing stress upon site owners […]
\n\n\n\nWhen a CMS actively works against providing such freedom to their community, I would argue that we have an obligation to help that community out.
\n\n\n\nWordPress doesn’t exist in a vacuum, we’re part of a broad ecosystem which can only exist through the web remaining open and free. By encouraging all CMSes to provide proper exports, and implementing them for those that don’t, we help keep our ecosystem healthy.”
\n
Between rescuing users from vendor lock-in and fostering a healthy ecosystem, WordPress.org is in a perfect position to take the lead on such an undertaking and support, fund, and promote it.
\n\n\n\nWith the philosophical problems out of the way and the potential to solve the commercial ones on the horizon, we’re left with the technical issues.
\n\n\n\nThe primary pain point of WXR is the lack of media support, but once you start considering newer tech stacks, this suddenly seems like the least of everyone’s problems.
\n\n\n\nLet’s present these players:
\n\n\n\nBuzzing with hype, these tools that many—not just younger—developers are touting are almost missing from the project’s repository. So far, it hasn’t attracted interest from people working with headless CMSs like Ghost, Sanity, or Prismic.
\n\n\n\nTrendy site builders, like Webflow or Storyblok, steadily gaining traction among product-oriented teams, are also absent. Less restrictive than their predecessors, they share their mean inclination to make it harder to move away.
\n\n\n\nMigrating to and from these new platforms presents new challenges, including mapping custom schemas and supporting discrete file types (RSS/XML, JSON, CSV, markdown, HTML).
\n\n\n\nNone of that is impossible to resolve; that’s what software is for. But there is one more obstacle: the knowledge gap between those who possess a deep understanding of Gutenberg, its architecture, and design principles, and all the others, including some core contributors and plugin developers.
\n\n\n\nIn an interesting discussion on the project’s Slack channel, Automattic’s Software Design Engineer, Dennis Snell, demonstrated how invaluable it is to keep this initiative as collaborative and wide-reaching as possible.
\n\n\n\nThese are still early days, but the Data Liberation initiative is a rare political act, and how the platform’s leadership frames it is inspiring.
\n\n\n\nWhen billion-dollar corporations gobble up as much data as they can store on their servers, it’s almost defiant to invest time and money in making it easier for people to do with their data—their business, their thoughts—as they wish.
\n\n\n\nInformation, generated by these bits of data and serving as the foundation of knowledge, doesn’t want to be free. It’s us, humans, who want that. Let’s do something about it.
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\n\n\n\nIn this particular we’ll meet attendees Hari, Nilo, and Jeff.
\n\n\n\nThis article is available in Video, Audio, and transcribed text.
\n\n\n\n\n\n\n\nAudio version:
\n\n\n\n\n\n\n\n[00:00:00] Topher: Hi,
\n\n\n\nwelcome back to our series on the international photos festival that took place earlier this month in February, 2024. In this episode, we’re going to talk to some attendees about what their experience was taking part in the event, getting photos uploaded and understanding how it all works. So if you could tell me your full name and where you live.
\n\n\n\n[00:00:44] Hari: My name is Aishankar and I live in Kochi, India, which is in the southern part of India in a city called Kerala.
\n\n\n\n[00:00:51] Topher: All right. So you were near the center of all the action, right?
\n\n\n\n[00:00:56] Hari: Yes. Yes. I saw, yes, I was, I was, I’ve [00:01:00] been in the center of the action, literally and figuratively. So definitely. So, because I live in the center of Kerala as well.
\n\n\n\nSo yes. Okay.
\n\n\n\n[00:01:09] Topher: So, um, I want to talk to you because you were an attendee and there must surely have been a wide variety of kinds of attendees because there are some people who are far away by themselves. Others were in a group. Um, what? Okay, first of all, how many photos did you submit? One? A hundred?
\n\n\n\n[00:01:33] Hari: Somewhere closer to one than hundred, but if I can give you the exact number, exactly nine photos, if memory serves me right. I submitted ten, one got rejected, so nine
\n\n\n\n[00:01:42] Topher: were approved. So in Kochi, in Kerala, were there groups of people who went out and did photo walks? Or was it all singles everywhere?
\n\n\n\n[00:01:56] Hari: I believe we had folks contributing single photos.
\n\n\n\n[00:02:00] Uh, But as, as a local community, we did have photo walks before the photo festival event, which were held by local meetups, especially the Cori code meetup. So those folks went on photo walks and they’ve had a couple of events where they did it. But for this event specifically, I don’t think there were photo walks.
\n\n\n\nMostly we had folks contributing photos individually.
\n\n\n\n[00:02:22] Topher: Sure. That’s very interesting. I would have expected, um, people to get together because, uh, sort of, sort of put together by your community. Yes,
\n\n\n\n[00:02:31] Hari: it was an idea that was floated though, but this was mostly an online event. We, uh, there was, there was some talks of having local events, local in person, um, gatherings to contribute photos, but due to the logistic side of things.
\n\n\n\nOnline mates made more sense, especially for this event. So we had folks trying to do it online, but it does sound like a great idea to have an in person aspect to this community building, especially for an online global event. So for the next photo [00:03:00] festival, I’m pretty sure there’s going to be an in person part of it and photo walks and all that.
\n\n\n\n[00:03:04] Topher: So if you do that, do me a favor. Get everyone into a group and take their, a group photo with their back to the camera.
\n\n\n\n[00:03:13] Hari: Ooh. There’s a, then you can put it up on the project. That would be nice. Uh, there’s actually a very famous, one of the, one of the most famous Bollywood movies, which has a scene like this where like the three protagonists, so they’re like three musketeers.
\n\n\n\nLike they show their backs to the camera. There’s an iconic photo. Uh, the movie is called three idiots. So, yeah, we’re going to do that like a bunch of open source lovers, you know, showing their backs to the camera so they can be on, they can be on the directory. That’s a fantastic idea. I would love to do that.
\n\n\n\n[00:03:48] Topher: So, uh, for your, for your photos for this, did you take new custom photos for this event or did you select some out of your library?
\n\n\n\n[00:03:57] Hari: I, to be honest with you, I did select some out of my [00:04:00] library. So I’m in a very unique situation. I, I take a lot of photos for myself, which I do not share elsewhere. Like I used to, but then like, I just take photos as a, how do I say it?
\n\n\n\nLike for my own reference or just to read a memory. You know, I just keep going back to it. Yes. So I had a, I was, I’ve been sitting on a, um, I’m, I’m sitting on a stash of at least 200, 000 photos. So I have, I have plenty of them. And it so happens that a lot of them meet our guidelines as well. So I just had to go back and 2023 was a year, 2022, 23.
\n\n\n\nI traveled a lot. And as you know, we’ve been together on at least a couple of those trips. So I, and I had a chance to take photos all over the world. So my photos reflect my travels. So you will, you will find photos from Kerala, Singapore, the U. S., Europe, right? Literally Japan, like you, you’ll see a side of the slice of the world in the nine photos that I contributed as part of the photo festival and my [00:05:00] other contributions in the past as well.
\n\n\n\n[00:05:02] Topher: I experienced that with Bigel as well after, uh, I think after WordCamp Asia. Yes. He went on a world tour. It would seem. Yes. He posted pictures from Serbia and Romania. And I’m like, yeah, don’t you live in India?
\n\n\n\n[00:05:20] Hari: Yeah. He, he, he is also sitting on a very similar, but actually much bigger stats than I. So I wouldn’t be surprised.
\n\n\n\n[00:05:29] Topher: Yeah. He recently passed me. The person with the most photos up there.
\n\n\n\n[00:05:33] Hari: I did see that. I did see that. So interesting. ,
\n\n\n\n[00:05:37] Topher: he’s, he’s the man. . Yes.
\n\n\n\n[00:05:39] Hari: So are you,
\n\n\n\n[00:05:40] Topher: okay, so no, there can only be one. It’s like, no, I, I, I
\n\n\n\n[00:05:45] Hari: think that’s space for multiple. We have, we have no project so we, we can have as many people as, yes. So, okay.
\n\n\n\n[00:05:51] Topher: Um, so you were an attendee of this event, but what, practically [00:06:00] speaking, that sounds like you sat at your desk and uploaded nine photos. Uh, which is not a, not a lot of time commitment, which is kind of nice. Um, what does it, what does it mean to be an attendee of an event where you can spend, I mean, you can upload five pictures at once.
\n\n\n\nSo if you did just five pictures, you could literally be an attendee and a contributor and take part in the whole event in five minutes. That’s, that’s very different.
\n\n\n\n[00:06:31] Hari: I, I still found it fulfilling and my, my regret is that I could not upload a lot more. I could have actually, I just got busy with other things, but I, but I did enjoy it.
\n\n\n\nIt was a very unique experience and I think it reflects a future of events where we don’t need to be in person synchronously at a certain for a certain amount of time to do it. So there’s other ways where you can collaborate collectively, which like, like this event where you sort of like upload photos and [00:07:00] then it shows up in the photo directory and like you’ve made it available for anybody to really use that.
\n\n\n\nAnd, uh, I’m, I’m, I’m sure I can think of a, A hundred different scenarios that folks might find the photos that I’ve uploaded useful. So while it did, like you said, while it did take only five minutes for me, I didn’t feel the impact of it. You know, so, uh, I’ve not done this before and I feel, I felt part of the global WordPress community, which is why I keep contributing to WordPress.
\n\n\n\nWhen I uploaded those photos in those five minutes, You know, and when those were approved, when I got the email notifications that they were approved, it didn’t feel good. Um, it does feel good. I, I, yes, I, I felt connected to the global community. I felt this very unique sense of belonging. I felt so loved and like, it was like, I was a part of this.
\n\n\n\nThis, you know, uh, a global community. I already am. Yeah. But it felt even more so. So that was this warm, fuzzy feeling, which I got in five minutes, which I may not [00:08:00] have got at a, at another event. If I attended an online event or maybe even at an in person WordCamp, this feeling of, you know, having those photos out there in five minutes, it felt good.
\n\n\n\nDefinitely felt good. Yeah. Yes. Yes. To the warm, fuzzy feeling.
\n\n\n\n[00:08:14] Topher: Similar, similar to being a code contributor, one line can change someone’s life. One photo can change someone’s project. Absolutely. If you get the perfect photo and it just fits. Yes. Um, that’s, that’s, that’s a really big deal.
\n\n\n\n[00:08:29] Hari: And, and it so happens that our photos are CC zero, which is the closest equivalent to GPL.
\n\n\n\nSo he’s giving it out to the world. You’re, you’re just, you know, uh, maybe it’s a, it’s a blogger. They was looking for an image and this image fits for them or a company who was trying to, you know, create a corporate website. N number of uses and if it helps them that that that may that means the world for me So even if even if what one person uses a photo that i’ve used or maybe I mean it’s out there Even if others watch it that that that means the world to [00:09:00] me So I I didn’t have a few four people come into me and say hey those photos look good Which is a really good moment for me because I never consider myself to be a photographer.
\n\n\n\nLike I told you, I just take photos for my own reference. I’m not, I’ll be honest with you. I’m not a photographer, but when, when random people, to be honest, it’s not a lot. It’s not like they said, Oh, this is a breathtaking photo, but they just. When, when somebody shares a positive comment on a work that you’ve done it, that’s what we live for.
\n\n\n\nRight? Yeah. Yeah. Yes. Yes. We’re all human beings and we need that validation. So that validation definitely felt good. So yes, yes, to the, yes, to everything is to belonging is to warm, fuzzy feelings is to being part of a global community. Yes. Helping others. So
\n\n\n\n[00:09:40] Topher: you heard it here, kids comment on blog posts.
\n\n\n\n[00:09:43] Hari: People like it. Yes, absolutely. Yes, yes, yes, yes, yes.
\n\n\n\n[00:09:49] Topher: All right. Um, so you did, you did nine photos. That was fulfilling. Was it fulfilling enough? If we do this again, are you, are you going to do more? Are you going to do less? [00:10:00] Are you happy with what you did?
\n\n\n\n[00:10:02] Hari: So, um, I was helping out with the, with the event and, um, I was obviously not looking for prices or anything.
\n\n\n\nI was just doing this for me, of course. That’s, that’s what, that’s why I can’t do it, but when I’m doing it, when I’m doing it for a different photo festival. I might get into the competitive spirit. I’m going to, I might, I want to win prizes, but just kidding. I’m just doing it for open source. I would definitely do more.
\n\n\n\nAnd I was definitely busier this time. So when the next event happens anywhere all over the world, I mean, that’s the beauty of this format, right? Anyone can organize it anywhere. It instantly, yes, it instantly becomes global. Which is, which is again the beauty of this format. So short answer to your question, yes, yes, and yes, I am, and I am going to be submitting way more photos than the nine ones that I did.
\n\n\n\nBecause I have, I have, I have 200, 000 photos in my stash. So I need to, yeah, it would be a crime to not upload at least a hundred of them. So that’s right. I’m going to try doing
\n\n\n\nthat.
\n\n\n\n[00:10:58] Topher: Are you going to wait for the event, or are you going to start [00:11:00] soon?
\n\n\n\n[00:11:00] Hari: I, so in fact, like, uh, I did see someone in, uh, I think it was Jonathan, Jonathan Doroshes.
\n\n\n\nSomebody did pledge in Twitter that saying, who was saying that, Hey, I’m going to, I’m going to contribute like a photo periodically on a periodic basis. Yeah. So I’ve been, I’ve been doing that idea myself. I want to do that actually like, I mean, of course I, I will be a part of an event, but other than that, I want to, I want to do this regularly, you know, because like, um, I, and again, that, that feeling of getting that email that your photo is approved and, you know, putting your work out there, I wouldn’t do this consistently on a regular basis.
\n\n\n\nSo yes, I am. I’m going to keep doing this. You will see more photos from me.
\n\n\n\n[00:11:40] Topher: That’s very exciting. I look forward to them.
\n\n\n\n[00:11:41] Hari: Yes, yes. I know you’re a moderator, so I’m going to make your life a little difficult by giving you more photos to moderate.
\n\n\n\n[00:11:49] Topher: Yep. Alright, well thank you very much for your time. This has been very enlightening.
\n\n\n\nTopher. And I will talk to you later. Being an international event is one of the things that [00:12:00] makes this event unique. Next we’re going to talk to Nilo from Spain. Thanks for coming today. Uh, tell me your name and where you’re from.
\n\n\n\n[00:12:09] Nilo: Hello. Thank you for having me here. I’m Nilo Velez and I’m from, from Sevilla, Spain.
\n\n\n\n[00:12:15] Topher: Oh, nice. Uh, I don’t know if you are closer to India in time than me or not. I don’t know what the offsets are. I
\n\n\n\n[00:12:25] Nilo: don’t know, because you’re maybe closer by one side. I’m closer on the other side. For me, it’s like seven hours. They are seven hours ahead from me. Something
\n\n\n\nlike
\n\n\n\n[00:12:36] Topher: that. Oh, I think I’m 12. Yeah, so you’re closer.
\n\n\n\nSo, uh, we’re here today to talk about the recent, uh, photos event that took place out of Kerala. Um, you’re in Spain. What made you think, Hey, look, an event in India. Let’s, let’s go do that.
\n\n\n\n[00:12:55] Nilo: No, because I didn’t thought that it was an event in India. It was a [00:13:00] global event online. So from the photos, from the photos team.
\n\n\n\nSo this time is in India, maybe next time is another place.
\n\n\n\n[00:13:09] Topher: All right. That’s, that’s actually really good to know because. They tried to convey that it is, it is an international event for all the organizers are mostly from Kerala. Yes. And so
\n\n\n\n[00:13:19] Nilo: they are been talking about the idea, you know, about making it, uh, more times in another hosting cities around the world.
\n\n\n\n[00:13:31] Topher: Yeah. All right. Uh, and I’m, I’m sorry, you probably already said this. Where did you first see it?
\n\n\n\n[00:13:39] Nilo: I don’t know. I think it was the photo channel on Slack. Okay. Yeah, probably was there.
\n\n\n\n[00:13:46] Topher: Probably the first place they announced it. Um, so how many photos did you put in?
\n\n\n\n[00:13:54] Nilo: I don’t remember.
\n\n\n\nIt was a hundred something maybe?
\n\n\n\nNo. No, no, no. No, [00:14:00] no, no. 80, 80 something. 83. Because the woman who won was 86. I was three photos, three photos behind her. Yeah.
\n\n\n\nWow.
\n\n\n\n[00:14:13] Topher: Okay. Um, that’s quite a lot. Uh, for those. Okay. Watching, listening, and unaware. You can only, only, only upload five at a time until they get moderated. And so you have to wait. And particularly during this event, the wait was really quite long most days because there were just so many to do.
\n\n\n\nUm, how did you manage to get so many through? Get up early in the morning or?
\n\n\n\n[00:14:42] Nilo: No. Okay. Now that I, this is over, I can tell my secret.
\n\n\n\n[00:14:46] Topher: Yes.
\n\n\n\n[00:14:48] Nilo: No. Uh, okay. Uh, actually it was a hack on, uh, you know, hacking in a good way. I consider myself, myself a hack, a hacker, uh, not by [00:15:00] the idea of the pirate that breaks things, but, uh, to find the loopholes, find the tricks behind things.
\n\n\n\nAnd, uh, when the event was presented, uh, one of the moderators, uh, sold us. How the moderation, uh, QA works, right? I don’t remember if it was Michelle, maybe it was Michelle. Uh, and she said that, uh, when she moderate photos, uh, uh, you choose one of the photos from the QA and then, uh, the system automatically, uh, select another one random for you.
\n\n\n\nYes. So the trick is really easy is just to keep always five photos on the queue. Yes, because that way there’s more possibility of your photos get picked and moderated. Yep. And also they [00:16:00] say that the moderators have a problem because if the system flags an image, because it considers it violence, nudity, or whatever.
\n\n\n\nUh, the photo gets on hold, uh, because a super moderators have to, uh, go there and review that and remove the flag. And it was, uh, it happened a lot with animals. So no photos for animals. So if you, yes, send no photos for animals and keep five photos all the time, it’s more
\n\n\n\n[00:16:34] Hari: problem probable that your photos
\n\n\n\n[00:16:38] Nilo: get approved.
\n\n\n\n[00:16:40] Topher: Yeah, that’s a good plan. Um, in the early days, I used to always keep five in the queue, but that’s because there are only three of us moderating and you can’t moderate your own. Well,
\n\n\n\n[00:16:52] Nilo: those are not the early days. The early days were when, uh, Rocio Valdivia, uh, tell us, okay, we are [00:17:00] doing something new,
\n\n\n\nwhich is going to be.
\n\n\n\nA photo, something that they, they have sent me that they need photos. So you have been taking photos to WordCamp, so share, share that with us in this, uh, Google Drive album.
\n\n\n\n[00:17:17] Topher: That is a long time ago. Yeah. It’s been, it’s been years now, do you realize?
\n\n\n\n[00:17:22] Nilo: Yeah. Yeah. I do now.
\n\n\n\n[00:17:25] Topher: Yeah. Um, yeah. So. Uh, tell me about your photography, uh, do you have a, do you have a big camera or do you use a phone?
\n\n\n\n[00:17:37] Nilo: I use several cameras, uh, I’m sorry. I’m a Sony shooter. I have been volunteering, volunteering as a photographer for a lot of work. Um, actually I work at my, uh, day job is as a developer and a translator. So this is more than a hobby, but you know, once you start going [00:18:00] to more and more work, you get a sponsor, you get a better year and you end up, uh, organizing the photography team or work on Europe,
\n\n\n\n[00:18:08] Topher: things happen.
\n\n\n\nThere you are.
\n\n\n\n[00:18:13] Nilo: And there goes your impostor, your impostor syndrome, because you have, there’s one point in which you have to review the application for the volunteers, and you have to, to vet people who has been working as a professional photographer. For the press for 20 years or for the New York times, the National Geographic.
\n\n\n\nAnd you say, okay, I have to tell this guy how he has to take photos in a WordCamp. Okay.
\n\n\n\n[00:18:39] Topher: Yeah, that’s funny. Uh, so you’ve been around WordPress for a while doing photo photography for a while. Um, I, I have a compliment for you. Um, another moderator was, we were talking about, um, I think kind of deal with [00:19:00] people submitting too many photos that were.
\n\n\n\nAgainst the rules and someone said, Oh, but not, you know, he knows what he’s done.
\n\n\n\n[00:19:09] Hari: Yes,
\n\n\n\n[00:19:10] Nilo: I actually take it a little personal when a photo of mine get rejected because, Oh, okay. That wasn’t, you cannot see the
\n\n\n\n[00:19:19] Topher: face. You would have approved it.
\n\n\n\n[00:19:25] Nilo: I don’t know. I don’t know if I, if I, one time I’m on the other side, I don’t know what the decision would have taken in moments like that, but yes,
\n\n\n\n[00:19:34] Hari: it hurts.
\n\n\n\nYeah,
\n\n\n\n[00:19:37] Topher: I know what you mean. I gave up, uh, I don’t want to say caring. I gave up feeling the sting long ago. I have, I don’t know, I’ve, I’ve a couple dozen rejected photos now.
\n\n\n\n[00:19:52] Hari: No,
\n\n\n\n[00:19:52] Nilo: but, uh, actually that, uh, has been, it’s much better now because, uh, on the early [00:20:00] days when a photo gets, gets, uh, got rejected, they only say, uh, that we don’t accept your photo.
\n\n\n\nAnd now the moderators leave a comment saying okay we cannot accept that photo because there’s a face showing on the top right or there’s a logo so you can crop the photo or edit or whatever.
\n\n\n\n[00:20:22] Topher: That’s nice. Um, do you have any plans to do a photo event in New York City?
\n\n\n\n[00:20:31] Hari: I have already done now. Okay. A WordPress one?
\n\n\n\nI did, I did. Yeah. No, I,
\n\n\n\n[00:20:35] Nilo: I did a, a WordPress photo walk during a WordPress meetup because I’m one of the organizer of the WordPress meetup group. Sure. And it went nice. We was like, uh, 10 foot photographers. I taught them how to contribute to the photo, the photo WordPress photo directory when taking photos and then they upload the song and it
\n\n\n\nwent great.
\n\n\n\n[00:20:58] Topher: I was talking with [00:21:00] Bigel in another interview and he said one of the issues they had with photo walks is that everybody takes a picture of the same thing.
\n\n\n\nYes,
\n\n\n\n[00:21:08] Nilo: because you tend to go in a group and oh hey a plant, hey a plant, everyone takes a photo of a
\n\n\n\n[00:21:14] Topher: plant, yeah. Yes, a bird, look get it. No,
\n\n\n\nbut we, we did,
\n\n\n\n[00:21:19] Nilo: uh, we did that on Seville on Christmas night.
\n\n\n\nSo there was a lot of lights, a lot of different, uh, photos to take. And when, you know, we, there was always that photo that everyone, everyone took, but, uh, for most of it, it was, it was nice.
\n\n\n\n[00:21:40] Topher: That’s really great. I think that’s all the questions I have for you. Um, really, I just wanted to know what you thought of being a participant in the event.
\n\n\n\nYou liked it?
\n\n\n\n[00:21:51] Hari: I like
\n\n\n\n[00:21:51] Nilo: it very much. The only thing that, uh, maybe I missed, uh, I, I don’t say this as a critic, not, uh, [00:22:00] just as, uh, something that should be, uh, taken into account for the other edition, that, uh, as a participant, I missed a little more communication during the event, because it was the opening event, the opening ceremony, the closing ceremony, the closing ceremony.
\n\n\n\nthat, uh, But during that, uh, you know, we try to get people into talk, um, uh, talking to the photos, uh, channel, but not so many people, uh, get involved, uh, on talk. So maybe, I don’t know, make, uh, some workshops or get, try to get people into the conversation.
\n\n\n\n[00:22:39] Topher: Right. That’s, uh, that’s an excellent point. Um, and I know people who were involved in the organizing.
\n\n\n\nSo. I’ll definitely pass that on. Um, a lot of people said they, well, I guess when I was talking to the volunteers, they said they didn’t feel the need for more [00:23:00] communication. They were able to just do their thing and move on. But that’s maybe it’s different from as a volunteer. Participant.
\n\n\n\n[00:23:11] Nilo: Another thing that, uh, I don’t know, there’s something that, you know, you, that you have your opinion.
\n\n\n\nI have mine, but the fact that the prices about, uh, participation, uh, with actually when you have a, such a huge bottleneck, because, uh, if you say, okay, I’m giving you a price. If you submit the most photos, actually you are making more pressure The moderator that actually volunteers. So like, okay, you are going to work a lot this, uh, the, maybe the prices will, should have been to the
\n\n\n\nmoderator who actually, but
\n\n\n\nthey, it was you that was working during the event.
\n\n\n\nNot me. I was
\n\n\n\n[00:23:57] Hari: sick.
\n\n\n\n[00:23:57] Topher: Well, you are, you, it was, [00:24:00] it was, it was Michelle. Mostly Marcus was at a work camp. I was sick and Michelle. Moderated like 900 photos. That’s
\n\n\n\n[00:24:10] Nilo: just for you to share more on that
\n\n\n\n[00:24:11] Hari: word than me.
\n\n\n\n[00:24:12] Topher: Yeah. Yeah. That’s actually an excellent point. All right. Well, thank you for your time. I appreciate it.
\n\n\n\nUm, maybe I’ll see you, uh, at work camp Europe this year. We’ll see. We’ll try. All right. Our final interview of the day comes from Chicago, Illinois. Yet another international attendee. Thanks for being here today. Uh, tell us your name and where you’re from. Sure.
\n\n\n\n[00:24:44] Jeff: Uh, Jeff Paul, director of open source at 10 up and I live in the Chicago area.
\n\n\n\n[00:24:51] Topher: All right. Um, there was a time when most of TENUP lived in the Portland area.
\n\n\n\n[00:24:58] Jeff: Unofficial [00:25:00] headquarters. Yeah, we still have a good size contingent there, but not fully, fully distributed, fully remote, fully growable. Uh, so yeah, spread out for sure.
\n\n\n\n[00:25:10] Topher: Nice. So we’re here today to talk about the, uh, international photos event that happened recently, and you are a participant.
\n\n\n\nWhat does that mean? What does that mean to you? I’ve heard a number of things about what it means to be a participant in this thing. What does it mean to you to be a participant in that event?
\n\n\n\n[00:25:28] Jeff: Yeah, I mean, it was, uh, I saw it as an opportunity to finally do something with the, like, tens of thousands of pictures I’ve taken with my, uh, camera phone over the years, right?
\n\n\n\nUh, never really printing many out, uh, only occasionally sending some to folks, uh, Infrequently posting to my own blog. So yeah, it was like, Oh, I can actually, you know, one contribute, uh, to the project, which is cool in a new way for me. And then also like make use of hopefully some photos, [00:26:00] um, mostly accepted, uh, at this point.
\n\n\n\nExcellent.
\n\n\n\n[00:26:05] Topher: That’s cool. Um, do you, you use a camera or
\n\n\n\n[00:26:08] Jeff: a phone? Primarily just a camera phone. So iPhone, whatever of the moment, uh, I think, I think my, the archive of things does include a camera, you know, back when. Yeah. The cameras on phones did not quite, uh, parallel the megapixels that you would get, but everything in like recent history is pretty much just the camera that’s, or the, the, sorry, the phone, um, yeah, not, not like a DSLR house over here by any means.
\n\n\n\nYeah,
\n\n\n\n[00:26:37] Topher: I don’t own a camera. I do it all on the phone. Uh, and if I did, I would struggle. Like I would take it on a photo walk, but most of my photos are very spontaneous and I’m not going to have my camera at a restaurant, walking down the street, whatever. And I think the vast majority of the photos on the project are camera phone.[00:27:00]
\n\n\n\nSo how did you hear about this event? What made you think? Hey, I’m going to go. Go do this thing. So
\n\n\n\n[00:27:07] Jeff: I, uh, I subscribe and follow the, uh, WordCamp Central, I think central. wordcamp. org, uh, just to be alerted when there’s new camps that come up, uh, usually to see if it’s one I want to try and attend. Uh, and this one came up as, uh, you know, it was unusual in that it wasn’t your typical WordCamp.
\n\n\n\nIt’s, you know, one of these kind of newer events that are being, uh, trialed now. And, uh, Seemed like an easy thing to contribute to. Um, the part participation part was a little more difficult ’cause I think it was mainly hosted out of, um, India and the Indian time zone, and so I don’t have a great overlap there.
\n\n\n\nUm, so it was more of like a solo effort and not really as much of a community feel, [00:28:00] uh, on my end. But, uh, yeah, caught it from Word Camp Central.
\n\n\n\n[00:28:04] Topher: Uh, I’m all right. It’s a good place. I’m finding that, uh, it was a very solitary event for most people. Um, Ari was on earlier and he said he picked five photos and sat down and uploaded them and he was done.
\n\n\n\nAnd that’s the extent, I mean, he did, he did nine total. So he did that maybe twice, but, uh, just a few minutes in a, in a week long event to be a participant. But then he also pointed out that the results of those few minutes are going to last. Right. You know, those photos are right out there for anybody to use forever.
\n\n\n\nUh, so that’s, that’s kind of a cool, cool thing, a very simple way to be able to impact the project with a minimal effort. Yeah, probably one
\n\n\n\n[00:28:56] Jeff: of the easiest ways to contribute perhaps, uh, across [00:29:00] all the, the make teams for sure. I’m sure
\n\n\n\n[00:29:02] Topher: it is. Yeah,
\n\n\n\nthat’s cool. I just, it still blows my mind. What a big thing it is for so little effort. Right. Right. Yeah. So, uh, how many photos did you upload?
\n\n\n\n[00:29:20] Jeff: Um, I don’t have the immediate numbers, but I would say that I, so my first interaction with the photo directory was around WordCamp US last year. I published a couple.
\n\n\n\nUh, I think I,
\n\n\n\n[00:29:36] Topher: I mean, just in this, uh, this event. Right.
\n\n\n\n[00:29:39] Jeff: Point being, I think I had done a couple. You know, last fall didn’t really do any started in January being a bit more active, um, not probably more than like a dozen or two a month, but then I think during the span of the photo event. Uh, probably got, um, you know, I, I was, [00:30:00] you know, the, the cap is five at a time and pretty much as soon as one would get approved or rejected, um, you know, fairly quickly find another one and submit.
\n\n\n\nSo, um, I don’t know exactly how many I submitted or the total that were accepted, but I, I’d probably say easily, uh, a dozen or so in that short timeframe.
\n\n\n\n[00:30:21] Topher: Um, I am impressed by anybody who got in more than 5 or 10 because the moderation queue was, it was very difficult to maintain. So well done. Um, I had another question.
\n\n\n\nI’m trying to remember what it was. How many? Oh, would you do it again? Yeah, definitely. I mean,
\n\n\n\n[00:30:48] Jeff: I think I. You know, I, I have a friendly, not even a wager, just a friendly competition with, uh, Jonathan DeRozers and, uh, I think Jeff [00:31:00] Galensky, uh, that came out of Twitter of just contributing as a group to the photo directory over the course of this year and just, you know, seeing how much the group of us can, can get published there.
\n\n\n\nUh, so I’ll. You know, continue to try and find ones to to submit. I think if there was another event would happily join in. I think the tagging aspect was a little clunky. So hopefully that can be improved. Um, and given that it was. You know, a community event for me, and it sounds like for others that you talk to it didn’t feel like there was a lot of a community feel.
\n\n\n\nSo trying to find ways to give it more of that would be, I think, interesting and perhaps, you know, get keep folks more engaged. Um, you know, there was certainly, I think, a kickoff and a conclusion, uh, to the event, um, that was a synchronous call, but, uh, the time didn’t work for me, it was, I [00:32:00] think, super early on a Friday or Saturday or something, and I think, um,
\n\n\n\n[00:32:02] Topher: It was Saturday, I remember.
\n\n\n\n[00:32:04] Jeff: Yeah, I was, yeah, I was five kids, so it was, it was difficult to make that happen. Um, And I think it was, I think it was fun that there was like, uh, awards for, you know, kind of like a, almost like an art show, right? Like best in show sort of thing. And there was monetary, uh, awards, uh, attached to that. Uh, uh, Aaron Jorban, who, you know, I collaborated with, um, as well in, in getting things submitted.
\n\n\n\nUh, you know, he was, I think one of the honorable mentions or something, which was kind of cool for him. Um. I think if there were ways to, again, give it more of a community feel would be just a bit more interesting. Um, perhaps, um, like specific, um, side quests or achievements, right? Like a photo, you know, this sort of a photo or, um, you know, this kind of composition.
\n\n\n\nRight, exactly. Uh, best use of the color red. Who knows, right? Um, [00:33:00] uh, like those are things I think that could be interesting to. You know, give folks an idea of if they’re, if they’re going out to actively shoot with a camera or a camera phone to, you know, what to look for versus just like searching your back catalog of things to submit, um, could be fun and could give it a bit more of a community feel.
\n\n\n\nI mean, the, the site they had up that pulled in, uh, kind of the tagged photos that were accepted was fun to. Browse through and see, but it didn’t feel like I was really interacting with anybody. Um, and that aspect.
\n\n\n\n[00:33:29] Topher: All right. Um, did this event feel special? Did it feel different from other times you’ve uploaded photos or were you just given incentive to do it a lot this one week?
\n\n\n\n[00:33:43] Jeff: Uh, I think it was, it was interesting in that it was, you know, one of these next generation events that I think the community team is trying to, to spur forward. So I think it was fun to participate in that manner. Um, you [00:34:00] know, outside of that, um, you know, I don’t know that it was dramatically different than the contributions to the photo director I’ve done in the past, except for the fact that I kind of ratcheted up my attention to, um, keeping that cue of five.
\n\n\n\nPictures topped off, right. So I could have things getting into the, the competition as it were. Um, other than, other than that, um, probably not a dramatic difference, uh, for me feeling wise again, because there, there wasn’t much of like a, a real community aspect of that contribution of, of, of things.
\n\n\n\n[00:34:37] Topher: So basically I’m hearing that you’d like just more community involved or something more of a feeling of community during the event.
\n\n\n\n[00:34:45] Jeff: Yeah, something. I mean, or, or even, uh, you know, WordCamp U. S. last year, there was a physical. Uh, exhibit that had photos, I think from the photo directory printed out, um, and matted and framed in a nice little [00:35:00] photo installed down, uh, in the sponsor area. Um, so
\n\n\n\n[00:35:04] Topher: They’re doing that again and WordCamp Asia,
\n\n\n\n[00:35:06] Jeff: awesome.
\n\n\n\nSo you, I, you know, I could totally see where like, if, you know, this could be done again, perhaps, um, you know, the weeks leading up to a major WordCamp event, uh, and then. You know, maybe sponsored by one of the major sponsors and, um, you know, then the, the best and show the selected ones are actually then printed in, in, uh, shown in, in person at that WordCamp, I think would be really cool.
\n\n\n\nUm, you know, it gives you, again, it gives you a bit more of a, uh, community feel. Um, but, uh,
\n\n\n\n[00:35:46] Topher: those are great ideas. Um, tomorrow, my, uh, episode is going to be. About next gen events. Oh, cool. And all the [00:36:00] different ideas people have had for them. There’s some pretty exciting ones. I’m, I’m really looking forward to the future of WordPress events. Yeah.
\n\n\n\n[00:36:07] Jeff: I mean, I think the. I’d love to see more of the kids camps.
\n\n\n\nUm, especially ones that are attached to other events just because, uh, you know, if I’m already going, it’s great. It’d be great to bring my kid along and have them have something that’s tailored to their interests. Um, and then the, uh, the do actions I’ve never been able to participate in those. And so I, I, I would love, I would love to have, again, maybe attached to a.
\n\n\n\nLike a WordCamp, uh, Europe, Asia, U. S., um, you know, the ability to, you know, leverage the skills we have in contributing to the project and, and instead, you know, contribute to, you know, a worthy organization, right? I would love to see that as well. Um, and, and also really curious, what Uh, you know, perhaps all the other next gen ideas are like really excited to see, um, you know, the project branching out just beyond what I still love the camps.
\n\n\n\nUh, you know, they’re, they’re, [00:37:00] they’re fantastic. Um, but also really, always really interested and excited to see what else comes up there. So, uh, I’ll have to stay tuned. You got a, got a good hook for me on that one.
\n\n\n\n[00:37:10] Topher: All right. Well, yep. Check it out tomorrow. All right. That’s all I have for you today. Thank you for being here.
\n\n\n\nI appreciate your time. Good to see you Topher. And that concludes our episode for today. I’m glad you came. Thank you very much. It was really interesting hearing all the different experiences that people had, the variety of experiences. Some took just moments to be involved. Some took hours. And it was exciting to see how a different kind of event can happen.
\n\n\n\nUh, which brings me to my next point tomorrow, we’re going to be talking with Julia Golomb from the community team about next gen events and what they are, what they could be and how you can be involved. So please stop [00:38:00] by.
\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 28 Feb 2024 21:16:20 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Topher DeRosia\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:23;a:6:{s:4:\"data\";s:13:\"\n \n \n \n \n \n \n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:57:\"WPTavern: Automattic Faces Scrutiny Over AI Access Policy\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=154448\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:68:\"https://wptavern.com/automattic-faces-scrutiny-over-ai-access-policy\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:6480:\"This article is a joint effort by James Giroux & Jyolsna.
\n\n\n\nAfter unconfirmed reports of Google entering into a content licensing agreement with Reddit for training its AI, 404 Media claimed yesterday that Automattic is set to sell Tumblr and WordPress.com users’ content to Midjourney and OpenAI. If true, this could mirror an extended partnership that Shutterstock entered into with OpenAI last year.
\n\n\n\n404 Media claims insider information about the deal–backed up with documentation–confirming Automattic is in the advanced stages of negotiation with these AI companies. To validate its claims 404 Media quoted Tumblr Product Manager Cyle Gage as he reported on an internal message board, the status of the initial data collection process and how it included content that should not have been collected.
\n\n\n\nWhile 404 Media has provided quotes from an internal source, it has not provided any specific proof such as screenshots of conversations or access to source materials to assist others in validating their claims. 404 Media also refers to user content as “users’ data” which can easily be misconstrued as personally identifiable information (PII) or credit card information. Whereas the content being discussed in the article is content that is already publicly available.
\n\n\n\nWithin a few hours of 404 Media’s article going up, Automattic released a statement describing its position on content distribution and the rights of all users on WordPress.com and Tumblr to opt out of their public content being included in data shared with AI partners.
\n\n\n\nAutomattic makes the argument that AI regulation and legislation do not yet exist and, as such, is taking these steps to proactively provide users with additional methods of controlling how and where their content is made available. They are creating a pathway for AI partners to get streamlined access to the content users are open to sharing while also taking steps to remove access to content that users no longer want to be shared. In other words, the content in question is already available to the AI companies as it’s publicly crawlable and content deals only make it more accessible and manageable.
\n\n\n\nAutomattic published “Protecting User Choice” emphasizing the following points:
\n\n\n\n\n\n\n\n\nWe will share only public content that’s hosted on WordPress.com and Tumblr from sites that haven’t opted out.
\n
The article continues hinting at a deal in the future: “We are also working directly with select AI companies as long as their plans align with what our community cares about: attribution, opt-outs, and control. Our partnerships will respect all opt-out settings. We also plan to take that a step further and regularly update any partners about people who newly opt out and ask that their content be removed from past sources and future training.”
\n\n\n\nAutomattic also released a new tool that “lets you opt out of sharing content from your public blogs with third parties, including AI platforms that use such content for training models. We will engage with AI companies that we can have productive relationships with, and are working to give you an easy way to control access to your content…We already discourage AI crawlers from gathering content from WordPress.com and will continue to do so, save for those with which we partner… We are committed to making sure our partners respect those decisions.”
\n\n\n\nJosepha Haden Chomphosy, Executive Director of WordPress shared this with the community in the Slack channel: “I can confirm that the WordPress project is not involved in selling user data or content for AI training purposes. This has been our consistent stance across the long history of WordPress, even as recently as when I was sharing thoughts for the future of our project heading into 2023.”
\n\n\n\nLater, Jetpack tweeted that “data from Jetpack connected sites is not included. This only applies to WordPress.com hosted sites.”
\n\n\n\nInterestingly, Automattic has been struggling to make Tumblr profitable after acquiring it in 2019. Last year Matt revealed that Tumblr is losing $30M each year.
\n\n\n\nWe have reached out to Chenda Ngak (Head of Communications at Automattic) and will update this article once we get her quote.
\n\n\n\n(WordPress (or WordPress.org) is an open-source CMS while WordPress.com is a hosted platform owned by Automattic, a company founded by Matt Mullenweg. Both are not the same.)
\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 28 Feb 2024 19:11:40 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"Jyolsna\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:24;a:6:{s:4:\"data\";s:13:\"\n \n \n \n \n \n \n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:98:\"WPTavern: #110 – Thomas J. Raef on the Shift in How Hackers Attack, and How to Protect Your Site\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:48:\"https://wptavern.com/?post_type=podcast&p=154445\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:110:\"https://wptavern.com/podcast/110-thomas-j-raef-on-the-shift-in-how-hackers-attack-and-how-to-protect-your-site\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:49263:\"Transcript[00:00:00] Nathan Wrigley: Welcome to the jukebox podcast from WP Tavern. My name is Nathan Wrigley.
\n\n\n\nJukebox is a podcast which is dedicated to all things WordPress. The people, the events, the plugins, the blocks, the themes, and in this case how your session cookies are being used to attack WordPress websites.
\n\n\n\nIf you’d like to subscribe to the podcast, you can do that by searching for WP Tavern in your podcast player of choice. Or by going to WPTavern.com forward slash feed forward slash podcast. And you can copy that URL into most podcast players.
\n\n\n\nIf you have a topic that you’d like us to feature on the podcast, I’m keen to hear from you and hopefully get you, or your idea, featured on the show. Head to WPTavern.com forward slash contact forward slash jukebox, and use the form there.
\n\n\n\nSo on the podcast today, we have Thomas J Raef.
\n\n\n\nThomas is the founder of We Watch Your Website, a company that has been removing malware from websites since 2007. During that time, he’s seen many changes in the methods hackers use to take over our website, and that’s the focus of the podcast today.
\n\n\n\nWith hackers becoming increasingly agile in their tactics, targeting everything from plugins to session cookies, Thomas brings to the table data he’s gathered from 2023, that puts the spotlight on the evolving digital threat landscape.
\n\n\n\nHe explains how the system that he runs is able to gather a very large data set about WordPress websites in real time. Recording data directly from the server, he’s devised systems, which makes sense of this data. He’s able to turn back the clock and trace the stack of circumstances which led to a website being compromised.
\n\n\n\nWe’re all used to hearing that plugins themes, and sometimes the WordPress core, are the most likely culprits when something goes wrong. The story goes that out of date code, or a zero day is discovered and leveraged. Whilst Thomas does not doubt that this is true, he’s here to paint a somewhat different picture. A picture which puts the focus upon stolen session cookies as the most important factor in website attacks last year.
\n\n\n\nThomas explains what session cookies are, and why they unlock so much potential for a hacker. He tells us about the ways that session cookies are harvested, and the ways that you can mitigate the problem.
\n\n\n\nIf you’ve ever been concerned about the security of your WordPress site, or intrigued by the intricacies of cyber security, this episode is for you.
\n\n\n\nIf you’re interested in finding out more, you can find all of the links in the show notes by heading to WPTavern.com forward slash podcast, where you’ll find all the other episodes as well.
\n\n\n\nAnd so without further delay, I bring you Thomas J. Rafe.
\n\n\n\nI am joined on the podcast today by Thomas Raef. Hello, Thomas.
\n\n\n\n[00:03:29] Thomas J. Raef: Hello, Nathan. How are you?
\n\n\n\n[00:03:30] Nathan Wrigley: Yeah. Good thank you. Firstly, dear listener, I have to extend my sincerest thanks to Thomas. For reasons that I won’t go into, Thomas and I have had to cancel a podcast appointment on multiple occasions, and by multiple, I really truly do mean multiple.
\n\n\n\nSo I just want to extend my thanks to Thomas for sticking with me. Coming back on many occasions only to find that a, I wasn’t there, or b, I wasn’t able to do the interview. So apologies for all that, Thomas, and thank you for staying the course. Really appreciate it.
\n\n\n\n[00:04:00] Thomas J. Raef: Not a problem at all.
\n\n\n\n[00:04:01] Nathan Wrigley: So Thomas is joining us today and we’re going to have a fairly in-depth conversation about security.
\n\n\n\nI know this is a topic that you’ve probably heard little bits and pieces about before, I think unless you’ve read the article that we’re going to delve into, I think it’s quite likely that you won’t have heard what Thomas has got to say. Now because we’re delving into security and security is a very technical thing and getting the right intuitions about security requires knowledge.
\n\n\n\nI think Thomas, it would be great if you could just paint a little bit of a picture. Give us your potted bio if you like, about who you are, what the company is that you founded and so on. Just so that we have some inclination that you know what it is that you are talking about.
\n\n\n\n[00:04:44] Thomas J. Raef: Okay, sure. Yeah. I started, I’ve been in the IT industry since, as I tell people, IBM has one month more experience in the PC market than I do.
\n\n\n\nThey started, originally released the IBM PC in September of 81. And, I started working with PCs in October of 81. So in 2007, 2006, I’m sorry, I was working more toward security. More and more people were getting hacked. This was well after the I Love You virus and all the, popular ones. And I was just really inquisitive.
\n\n\n\nSo got started in 2007 with the company that I founded, We Watch Your Website. Nobody ever asked me what does your company do? But, I started that company, it was to address the need for malware remediation on websites. That’s it.
\n\n\n\nPeople ask about, oh, my computer’s infected. Can you help me? I can, but it’s not, that’s not what we do. So at any rate, we started that. I started We Watch Your Website. Belonged to a website called Badware Busters, which was started by Max Weinstein, who I believe now is with Sophos.
\n\n\n\nHe’s a Harvard grad. Google would send people to badwarebusters.org with their infected websites, get help for free. Daniel Sid, who founded Sucuri. And so I learned a lot, and started applying that to helping people with infected websites.
\n\n\n\nGot a call from Bluehost one day, helped out, Matt Heaton, the founder with his personal website, and they’re like, hey, how would you like if we sent you some business? And I was like, oh, okay. And for the longest time I was their default to go to for infected websites, so that I learned a lot.
\n\n\n\nHad to automate a lot because they were sending me so many sites, so much business. So I had to automate our procedures a lot, but people also wanted to know how their sites were infected. So it got me down the avenue of reading, log files, and how could I record things and, infections in the database and so on, so forth.
\n\n\n\nSo we’ve been doing this now since 2007. As of now, the day of this recording, we are now watching over 12 and a half million websites. Gives us a lot of data.
\n\n\n\n[00:07:06] Nathan Wrigley: Yeah, a very large amount of data. We’ll get into that. So first of all, dear listener, I think it’s probably a good idea if you are listening to this, to perhaps pause the recording and go and read an article, which is on the We Watch Your Website blog.
\n\n\n\nNow, had we been able to record this podcast episode at the first opportunity. We probably wouldn’t have been so far away in time because this article was written on the 3rd of January, 2024. So it’s not the newest one, but the information, I presume is still up to date and you are sticking by the conclusions that you made there.
\n\n\n\nAnd the article is called The Real Attack Vector Responsible for 60% of Hacked WordPress Sites. And we’ll get into what that 60% is, and potentially how it differs from what most people, I would imagine think is the cause of problems on WordPress websites throughout the world. But first of all, wanted to dive into the sort of technical details of how it is that your system works.
\n\n\n\nSo you mentioned that you’ve automated a lot of things. You mentioned that there are gigantic amounts of log files being created all the time. But I wonder if you would tell us how your system differs from what typically most WordPress users will do, which is install some plugin. Your service is not that. So tell us what it is that you do, and how it differs from what a plugin can do.
\n\n\n\n[00:08:34] Thomas J. Raef: Yeah. One of the problems with the security plugins, not all, is that it only operates at the application layer. So it can only see things, its way. On a VPS or a dedicated server or a cloud server like Digital Ocean, Vultr, et cetera.
\n\n\n\nWe can actually install some agents on there that give us information at the network layer. Like for instance, one of the problems with a lot of security plugins that we’ve seen is they’ll see an attack from an IP address, but that IP address has been spoofed by the hackers because of the way the security plugin was written.
\n\n\n\nSo our information is the raw IP address, like we’re seeing it at the network level of the server. Doesn’t matter if it’s WordPress or anything else, we’re seeing the raw IP address. So that gives us an advantage there. So, the information that we collect, on a live basis on a server based account is we grab the access logs live.
\n\n\n\nWe’re also monitoring the database for changes live. We’re monitoring the files, they call it the file integrity monitoring is the term that they, they like to use. So we’re watching for any file changes on your website. And then we’re also watching the processes.
\n\n\n\nThe processes run in memory on your server. There’s certain elements in the processes that can tip us off to an infection, or an attack. And for all these logs, like I said we’re, right now we’re monitoring 12 and a half million websites.
\n\n\n\nWe have seven clusters that collect this data, and each of these clusters can collect 20 million log entries per second. And then it correlates all this information. So you log into a WordPress site, there’s an entry in the database, it only stays in there until you log out. Now if you don’t log out the information stays in there, but we want to capture it as it happens. So that’s why we’re monitoring the database live.
\n\n\n\nSo yeah, you log into a WordPress site, there’s activity in the access log, where you came from, your user agent, things like that. You know what point you went to. Changes in the database. So we capture that as well. And our system has been designed to be smart enough so it knows a failed attempt versus, a session cookie. If you just close your browser and then you open it back up again and you’re still logged in, that’s because your session cookie is still active.
\n\n\n\nSo we can tell that type of login versus you’re logging in with a username and password. We can see attacks, sometimes we see attacks before they’ve been announced. Other times, we’re just seeing them like everybody else is. So that’s the information that we’re gathering, and how we’re gathering it.
\n\n\n\n[00:11:39] Nathan Wrigley: I’m imagining a WordPress website. This may be a terrible analogy, but I’m imagining a WordPress website, a bit like a layered cake. And the front end of the website, I’m imagining is the icing on the top. So that’s the very top, and you can go down, and you get into the plugin space and you get into the admin space, and eventually you get into the sort of base layers of the cake. And at this point we’re onto the hardware and the software that the WordPress site is running on. So we’re thinking about the operating system that your host is using.
\n\n\n\nAnd from what you’ve said, and forgive me if I get this technically wrong, but it sounds like your system is able to access the lower down levels of that cake, the base layer if you like. Things approaching root access to the OS, things like that. So from that, it sounds like you can gather a different set of data than a plugin may be able to, and I guess your contention would be that because you are able to gather that different set of data, and it probably doesn’t have the capacity to be modified.
\n\n\n\nOnce you’ve gathered that data in real time, you can then spend time looking back at that data in the days, weeks, months after. Patterns may have been discovered. You discover patterns and you can figure out what’s happened. So does that layer description work fairly well, with WordPress at the top, and the OS, the computer that it’s running on at the bottom, and you are injecting yourself as close to the bottom as you can?
\n\n\n\n[00:13:07] Thomas J. Raef: Yes. Perfect analogy. You summed it up nicely. Yeah, we’re working at the, at a range, and typically at a root level, where the username that’s running the WordPress site doesn’t have access to the stuff, as you described, at the lower layers that can’t get, that user doesn’t have access, doesn’t have permissions, authentication, to access the stuff at the lower levels of the cake. And that’s where we operate. We can’t be tampered with unless you have root access, and hacker has root access that’s game over.
\n\n\n\n[00:13:42] Nathan Wrigley: Okay. So that’s the first thing to notice. You are able to gather a different type of data than a plugin would do, simply because the plugin cannot typically, there may be scenarios where it can, I don’t know, but typically it can’t get outside of WordPress, so it can’t necessarily get to the operating system which is running WordPress. That might be Linux or whatever it is, but your system can.
\n\n\n\nIf that’s the case, I’m presuming that if you want to use your service. It’s not a WordPress plugin. You are in some way getting access to the server. If I was to sign up as a client of yours, what would that process look like? Do you ask for SSH details from me and things like that?
\n\n\n\n[00:14:28] Thomas J. Raef: Yeah, basically. We typically provide our public key for SSH and you can install it, we can install it. And then that gives us the access, the accessibility that we need to implement our system onto your server. We watch all the sites on that server. It is just something with me from years and years ago, I couldn’t see why if I have access to all of your sites, why I should charge you per site. It never made sense, and that’s just me. I’m not saying my way is right. That’s just me. Yeah, we cover every site on that server and it’s just easier that way.
\n\n\n\n[00:15:03] Nathan Wrigley: So you are collecting data at this root level, in many cases I would imagine, in real time. And you said that could run on seven clusters of servers that you yourself have got. So it’s everything that’s happening on the server is reporting things in real time to you. And I think you mentioned the slightly jaw dropping number of 20 million. Log files could be written per second.
\n\n\n\nThat sounds to me like a fairly unmanageable amount of data to look at. I’m imagining a spreadsheet with an additional 20 million rows added per second. And, I’m quickly realizing that no human can actually take any meaningful glance at that and get any data out.
\n\n\n\nSo you talked about automation. Do you just want to get into that a little bit? What are you doing there? Because my immediate intuition here is that you are looking backwards in time to find problems that have occurred. So maybe somebody’s come to you and, something quirky is going on with my website.
\n\n\n\nPlease, can you look back and see if there’s something that has happened? So is that what you are doing? Are you looking back in time to spot patterns? Or are you also looking for things happening in real time to prevent known let’s call it attacks for now?
\n\n\n\n[00:16:19] Thomas J. Raef: Both. For the report that we’re talking about today, obviously we went back in time. So we have a huge ScyllaDB database, that’s pretty much spread around the world. And so all this information is gathered and put into that database.
\n\n\n\nAnd then from there we can run our queries for these reports. Yeah, we can look back in time. But also, in real time, our system is watching for these patterns. Yes, in creating this report we did spot a number of new patterns along the way.
\n\n\n\nYou dig in further there into your data, because you have all the data, and you can see that these patterns had started a year ago or so. And were repeating with different sites around the world. So, to answer your question, yeah, we do analyze things in real time, so we can see when a hacker or someone from a Digital Ocean server, let’s say. I don’t want to pick on Digital Ocean, but let’s say one of their servers was logging into your WordPress site. Now there’s a obviously a couple things that could be happening there.
\n\n\n\nSomebody could be using like a management console, like a MainWP, ManageWP, some of those, WP Umbrella. Some of those types of management systems. And that’s something you install on your own server and then it connects to your website. But, we know about those. Typically a server, or let’s say a GoDaddy server. Why would a GoDaddy server want to be logging into your WordPress site over and over again? And it has an outdated user agent. There’s a couple of red flags there. Those types of things we block, we filter in real time and block.
\n\n\n\n[00:18:05] Nathan Wrigley: Okay, so you’re spotting patterns for things that have happened and you are doing that after the fact. But you’re also gaining, I guess useful information from those patterns to create rules which can prevent things from happening. Because you can see this pattern is recurring. Okay, it’s now cropping up over here. Let’s block that traffic, because we know that is very likely to be malicious. The user agent is five years out of date, and it’s coming from a server that has no business logging in at all. It’s not an end user. There’s something quite strange here. And so in that way, you are preventing things.
\n\n\n\nOkay. I think we’ve got a vague handle on what it is that you gather, and why you gather it, and how you gather it. Obviously, if you want to reach out to Tom and talk about this, you can do, I’m sure by the end of the podcast we’ll have dropped an email or a contact form or something like that.
\n\n\n\nBut I’m going to link back now to the article. Once again, it’ll be linked in the show notes, and I’ll give you the title again. The Real Attack Vector Responsible for 60% of Hacked WordPress Sites in the Year 2023. So we’re looking back at the previous year.
\n\n\n\nNow, I think that if I was to ask more or less, let’s say I had a thousand WordPress users in a room, and I was to ask them, what is responsible for the majority of problems with WordPress websites in terms of let’s say being hacked. I know that you didn’t want to use that word, but let’s just use it.
\n\n\n\nI think the intuition would be, it’ll be problems with themes, plugins and possibly, but not very often, Core. But plugins and themes. I think most people’s intuitions will be out of date or vulnerable, zero day problems with plugins from and themes. And you are saying no to that. You’re not saying that doesn’t exist, but what you are saying is that there is a much bigger attack surface, which I genuinely didn’t even know about until I read this article.
\n\n\n\nBut you’ve got three types of attacks. Let’s just list those out quickly. We’ve got the first one is compromise username and password credentials. I don’t think we need to go into that too much. Obviously if you’re distributing your username and password everywhere, or it’s been part of the LastPass breach, we know that anybody can log in as you right.
\n\n\n\nPlugins and themes. We’ve just touched on that.
\n\n\n\nBut you are saying that there’s this other thing, stolen session cookies, and your contention is that the majority, not just a small slice of the cake, the majority of problems, compromise problems with WordPress websites is to do with this.
\n\n\n\nSo firstly, can we lay out the groundwork? What is a session cookie and how can it be stolen, and how impactful can the stealing of a session cookie be?
\n\n\n\n[00:21:01] Thomas J. Raef: A session cookie is required with http, https. It maintains your session basically, so that, if you’re on, let’s say you’re on an e-comm website, and you add some stuff to your shopping cart, and then you browse around the site, and then you come back to your shopping cart. And you say, oh, okay, yeah, I’m going to, order this stuff.
\n\n\n\nThe session cookie is required so that it knows you from somebody else visiting the site at the exact same time, putting stuff in their cart. It keeps your session separate.
\n\n\n\nIn the case of WordPress and our research in particular, a session cookie keeps you logged in, or shows WordPress that you are logged in with valid credentials.
\n\n\n\nSo you go to your WordPress website, log into WP admin, enter your username and password. Hopefully it’s using some form of 2FA or MFA, to help you be more secure. But now you’re in, and as you’re bouncing around different pages, WordPress needs to know that, okay, yes, you are authenticated to go to this page and to do this activity.
\n\n\n\nAnd that’s all, that’s what the session cookie does. It’s a little piece of code on your local computer, on your local device, that your browser saves that tells the website that yes, you are authenticated to do these activities as an administrator on that WordPress site.
\n\n\n\n[00:22:33] Nathan Wrigley: Can I just pause you there and can we just delve into that a little bit more deeply? Because I, I know that there’s going to be a bunch of people listening to this who are very technically proficient and they’ll probably be thinking, Nathan, this is all very straightforward. But equally, I think there’ll be a bunch of people who, what you just described is not entirely obvious. So let’s just drill down on that.
\n\n\n\nSo if I go to wptavern.com and I go to the login page and I enter my username and password and 2FA or what have you, and I’m now logged in. The WordPress website has then provided something to my browser. It is unique for that session.
\n\n\n\nSo if I then go to another page or leave the browser window open and come back, let’s say in 24 hours, when I am browsing around, every time I try to do something new, go to a new page, add a new post, or what have you, that cookie is being requested and there’s a check going on to say, is this person allowed?
\n\n\n\nDo we have authentication to say that this person in the recent past logged in and we know them. And that’s happening all the time, right? Until we log out. And if we log out, that cookie is expunged, it’s deleted. And that’s the reason that if we go to, let’s say I’m in Chrome and I’m logged in successfully to WordPress, and then I open up Firefox and try to use my WordPress website, it won’t allow it. Because that cookie has not been lodged in the browser.
\n\n\n\nAnd if I was to open up a private or incognito window, the same thing. It’s a different silo. I can’t interact until I’ve logged in again. So this cookie, if you like, is the gatekeeper for my access until I log out. So the possession of that exact cookie proves who I am, and it’s the only thing, it’s the only thing which entitles me to use the website. So if I can somehow get hold of that cookie, and it’s not my cookie, let’s say I’m logged into your website. If I can get hold of Thomas’s cookie for his WordPress website, I can impersonate you a hundred percent you. No caveats, no ifs, no buts. I am you. Have I got that right?
\n\n\n\n[00:24:43] Thomas J. Raef: Yep, exactly. It is the key to the kingdom.
\n\n\n\n[00:24:46] Nathan Wrigley: So if that could be taken from me, all bets are off. As far as any machine in the world is concerned, any computer that I’m using at that moment, if I can get that cookie, I can be you. In the case of a WordPress website, I can then delete every piece of content that has ever been written on that website. I can deface the website in any way I see fit. If I happen to steal the session cookie for your Amazon website, obviously I have the credentials to go and use your credit cards and buy and, whatever it is that I wish. So this cookie really is, it is the gatekeeper for everything, and you are saying it’s being stolen.
\n\n\n\n[00:25:27] Thomas J. Raef: Yes, big time.
\n\n\n\n[00:25:28] Nathan Wrigley: It’s not trivial. It sounds like, stolen session cookie, it’s a, it’s a stolen session cookie. It sounds benign, but it really is unlocking complete access to whatever it is that user in WordPress is entitled to do. And obviously if it’s an administrator role, that’s a problem.
\n\n\n\nOkay, so the next thing I have to ask is, how on earth do I get your cookie? How is it possible that cookies can escape the confines of my browser? How can that be achieved?
\n\n\n\n[00:25:56] Thomas J. Raef: There’s a number of ways, and big thing if you really want to go down the rabbit hole, as Oliver from Patchstack likes to call things, you can Google the term info stealer, and you can see how big a market that is in the underground. Info stealers bypass antivirus programs, they bypass almost everything and they have access to your computer.
\n\n\n\nLet’s say, in our scenario here, you log into a WordPress site, you don’t log out, you just close the browser window, or you leave it open, whatever. You go to another website, your computer gets infected with an info stealer, first thing it, it does is grab all the information at can.
\n\n\n\nSo it’s grabbing your bank information. Information about your computer, your browser, all sorts of information. But it’s also grabbing session cookies because those are, they’re easy to use. And, as you said the gatekeeper to so many things.
\n\n\n\nSo it records all that information, and the info stealers start to use it in whatever way they can. And I was just reading a report yesterday where they said that within 10 seconds after an info stealer has infected somebody’s computer, it steals all the information that it needs, then it’s gone.
\n\n\n\nSo it could delete itself so there’s no trace. So you, don’t think, oh geez, my antivirus just found this info stealer on my computer after I ran a full system scan. I should contact my bank. No, they don’t want you to think about all that. They want to be able to sell your information or use it themselves. So, 10 seconds, bam, they’re gone. They’ve taken everything they need.
\n\n\n\n[00:27:38] Nathan Wrigley: This then is an attack which is perpetrated typically onto the computer that you are using. So I’m sitting in front of my Mac, could be Windows, could be Linux. So it’s a vulnerability that somebody has discovered in the OS that I’m using. So Mac, Linux, Windows, what have you. We know how this works. There’s so many routes into this, but one might be that you accidentally click on a malicious link in an email and it takes you somewhere and you may be on a website, which looks like a legitimate website, but is actually downloading a payload and opening it up.
\n\n\n\nWe don’t need to get into that, but have I got that right? This is something which is installed on your local computer. One of its primary things will be to consume bank details and all that, but also to just what browsers are there. Can we please have all the session cookies? We extract those, remove the offending software, and it’s like nothing ever happened. Again, have I parsed that about right now?
\n\n\n\n[00:28:33] Thomas J. Raef: Yep, perfectly.
\n\n\n\n[00:28:34] Nathan Wrigley: Okay. So I guess all the caveats around not clicking links in emails and keeping your operating system up to date, and the general hygiene of being a custodian of a computer. But you are saying though, that it will go into the browser, suck out all of the cookies, and from that moment on, if I, and we’ll just stick to WordPress from now on, if I haven’t logged out of my WordPress website.
\n\n\n\nAnd obviously if I’m a manager of a hundred WordPress websites, oh boy, then you could have a hundred WordPress website cookies in there. How long do I have for the attacker to go and do their dastardly work? I know that if I leave my WordPress website and I don’t click logout, at some point it logs me out. But I don’t entirely know what that length of time is. I have this intuition. It’s two days or 14 days or something. like that.
\n\n\n\n[00:29:29] Thomas J. Raef: You’re right on,both accounts. It typically, it’s 48 hours, from the time you logged in. But, if you click on the remember me, on your login page for a WordPress, the session cookie stays live for up to two weeks. Now, that’s only if you do not log out. If you log out, it instantly expires the session cookie. So it won’t matter if your session cookie’s stolen or not. It’s expired, so it can’t be reused, but so it’s 48 hours or two weeks.
\n\n\n\n[00:30:03] Nathan Wrigley: So that’s interesting. The one utterly mitigating factor here is that if you simply log out of any of these services, the WordPress website we’ll use again as the example. If I was to simply log out each time that I’d finished working, that cookie, even if it was stolen, it’s of no use.
\n\n\n\nThey would be asked to log in again. So, okay, but, if I’ve clicked remember me, the attackers who stole the, let’s say I’m on the, website today. I log in today, I click remember me, and moments after I do that, by coincidence my computer is, all of that data is exfiltrated away from it. They’ve got 14 days to impersonate me, and presumably there’s the capacity for them to continue to pretend to be me beyond 14 days. Do they have the capacity to extend that 14 day window by, oh, I don’t know, going to a particular page which authenticates me again or something?
\n\n\n\n[00:31:01] Thomas J. Raef: No, originally that was my impression was that they could extend that time period. My friend Calvin quickly corrected me on that, on that little bit. So no, you can by going into the database. Once you have admin rights, you could go into the database and change things in the, in the database table, the user meta, and extend the life of the cookie. But, no. There isn’t any way that you can extend that. I recently, I corrected that in the article. You have up to two weeks.
\n\n\n\n[00:31:30] Nathan Wrigley: So how do you spot that this is happening?
\n\n\n\n[00:31:33] Thomas J. Raef: Obviously if you’re, If you’re logging in with username and password, you have to go to WP admin or WP login, and log in. With a stolen session cookie you don’t need to do that. The session cookie is active, non expired, however you want to call it. I could just go and access a URL of plugin install dot PHP, and give it the parameters that follow that, and it’ll install that plugin. I don’t have to authenticate.
\n\n\n\nAnd the thing about session cookies that I also want to mention right now is, session cookies are valuable because they bypass 2FA, because you’re already authenticated. It bypasses 2FA, MFA, everything. You’re in. So yeah, I could install a bogus plugin. I can install a bogus theme. Anything you can do in a query string, basically as an admin, you can do with a stolen session cookie.
\n\n\n\n[00:32:35] Nathan Wrigley: So in the logs that you are seeing then, is the way to see this that suddenly some entity on the internet just crops up and successfully requests a page that they shouldn’t have been able to access. So in this case, you were talking about installing a plugin.
\n\n\n\nThe typical route to that would be to log in, but you don’t see any activity from that IP address, and what have you, going through the login process, and because that’s missing, you are then inferring from that, hang on. How can they have missed the login step? They must have used a stolen cookie in order to achieve this. Is that about right?
\n\n\n\n[00:33:18] Thomas J. Raef: Yeah. And being able to go back in time, as we mentioned before, gives us a lot of power because we can see, was there a login from this IP address? Now some people will say, IP addresses can change in the middle of a session, blah, blah, blah.
\n\n\n\nYeah, but the way our system works is you’re not going to see a login, from Canada and then four hours, 4, 5, 6 hours late, whatever, have a login from Hong Kong. It’s virtually impossible. So what our system does is, it goes back and says, okay, when was the last valid login?
\n\n\n\nPeople say, you can’t tell that from a, from an access log. Again, access logs are not the only thing that we monitor. We also monitor the database so we can see who logged in, from where, with what user agent, so on, so forth. All that is recorded and kept.
\n\n\n\nSo we can say, okay, John logged in from Canada on Monday, and we see that he used the username and login, and bam. So he logged in and now, a day later, somebody from wherever, Hong Kong, or from a server suddenly just went right to the WP admin slash plugin dash install dot PHP, with a long query string, telling it what plugin to install.
\n\n\n\nPlus you see in the database another access happening. So there’s a combination of things going on that when all correlated, paints a perfect picture of. Okay, this person, the person from Hong Kong, accessed with the session cookie, probably taken from John in Canada when he logged in the other day because it’s the same username, but now he’s in Hong Kong and they just installed a bogus plugin. So, it doesn’t take a rocket scientist to put all this together and say, yeah, okay, unequivocally, that was a stolen session cookie.
\n\n\n\n[00:35:21] Nathan Wrigley: So if you go to the article, again, it’ll be linked in the show notes. You can see there are some log entries written out, or there’s a screenshot taken of this exact process. So you can see what’s going on, and what I’m inferring from this is if you were to just look at a handful of logs, just two or three log entries, pretty much everything would look benign.
\n\n\n\nAny single log entry is going to appear broadly legitimate. Obviously if you’ve got a Chrome user agent dating back to, 2006, there’s probably something weird going on there. But broadly speaking, any one of those logs in isolation could be legitimate. It’s the picture that you are building up over time. You know the we had somebody in Canada. Now we have somebody in Hong Kong. They’re coming, they’re doing things, which it looks like they ought to have had to log in order to do. And you’re just building up this tapestry, this mosaic of different things and inferring, different things from that.
\n\n\n\nOkay, so I think we’ve got a handle with that. Now we’re going to go towards the sort of middle of the article, and this is probably where we’ll round off this conversation because, you’ve summarized the findings from 2023 and you’ve got a couple of charts. One is a pie chart, which spells things out really easily. And this pie chart is called yearly distribution of hack root causes in 2023.
\n\n\n\nAnd again, my intuition would’ve been plugins, themes, core, would’ve been the big slice of that pie. And your data is telling you that makes almost 33%. So it’s almost exactly a third, and I would’ve expected that to be significantly bigger.
\n\n\n\nCompromised logins, so stolen through stealing the computer or just getting into a LastPass vault, or just asking somebody what their user name and password was, 7.2%.
\n\n\n\nNow that leaves us with a remaining almost exactly 60%, almost two thirds is this stolen session cookie. So the takeaway that you’ve got is the vast majority of infections, hacks, whatever we want to call it, is coming via this mechanism. That’s fairly surprising. Was that something you expected to see?
\n\n\n\n[00:37:39] Thomas J. Raef: Not at all. I fully expected to see more of the core, plugin, theme vulnerabilities. This was originally intended to, a, to see exactly where the numbers fall. But also I wanted to, with no request, but I wanted to share this information with Oliver from Patchstack.
\n\n\n\nHe’s got some valid data, a large amount of data, to show that this is how hackers are hacking is through vulnerable plugins and themes. But, yeah, it didn’t turn out that way at all. I was shocked, and I ran through the numbers so many times. I had to delay this report so many times because I was just like, no, this can’t be
\n\n\n\n[00:38:20] Nathan Wrigley: Yeah, because it’s not the intuition that we have, it’s not the received wisdom. It’s not what we see being talked about online in blog posts and what have you.
\n\n\n\nInteresting addendum to that pie chart though, is another chart which sits beneath it, and it’s more akin to a bar chart. But what it shows is that, if you were to take this month by month. So it takes that entire year and it divides it up into month by month, and you can see the data. And it does show that in certain periods of the year 2023, that intuition of it’s going to be plugins, themes, and core. That was in fact the case.
\n\n\n\nFor certain periods of time, plugins, themes, core was the dominant problem. And for example, your data is pointing that in April, 2023, plugins, themes, core was the major problem. And can you correlate that to some sort of zero day, or some widely used plugin, or some core update. Are you able to match that against a widely known problem with an external third party piece of software like a plugin?
\n\n\n\n[00:39:26] Thomas J. Raef: plugin? Yes, right around that time is when the essential add-ons for Elementor was hit. That was huge. That particular point in time was right when essential add-ons for Elementor had a zero day, and hackers went crazy.
\n\n\n\n[00:39:41] Nathan Wrigley: Okay, so what we’re learning from that is, or maybe I’ve got my intuitions wrong, but also I should say that the same sort of thing seems to have happened in July, and we could get into what was the problem there. But it seems that from your data, the hackers are agile in their approach to this.
\n\n\n\nSo in other words, if their primary vector during the year 2023 was stealing session cookies and there’s no major problems, no zero day exploits amongst WordPress plugins and themes. They’ll concentrate on the session cookie, because if there’s no big problems with plugins and themes, this is going to be our best vector of attack.
\n\n\n\nThen they’ll drop that, and go to the plugin, theme attack at the moment where that looks like it’s going to offer the best, I really don’t mean to say the word best, but for them at least, it’s going to be more useful for them to flip over to attacking that particular zero day in a plugin or a theme or whatever it may be. And so they switch. So they’re not stupid.
\n\n\n\n[00:40:42] Thomas J. Raef: They’re not. I tell people this all the time. I hate to give hackers credit, but they’re some of the smartest people in the world. I’ve said for years that if hackers ever focused on a cure for cancer, there’d be no cancer. These people are smart.
\n\n\n\nThe people who write the code, there’s various levels of hackers and, they’re not all super smart, but the ones who write the code, they’re extremely smart and yeah, and agile. As you can see. Like I said, I’ve had other people ask me why do you think that they shifted so much to stolen session cookies? Because just Google info stealers, and you’ll see just a plethora of information. Entire company’s dedicated to tracking info stealers.
\n\n\n\nThere’s a company in Israel that buys old computers from people, and they dissect these computers and find out that, how many info stealers are on these computers.
\n\n\n\nIt’s a huge market. Some people say, oh no, it’s, that rarely happens. No, it happens a lot. And it’s not just my information, it’s information from many other security companies on how prevalent this is.
\n\n\n\nTo me it lends credence to how effective something like a Patchstack is at preventing Infections through plugins and themes and core because, that’s what they do. That’s what they focus on. So to me hackers saw the writing on the wall. Okay more and more people are implementing processes and procedures to prevent us from hacking their core themes and, plugins.
\n\n\n\nSo we have to shift our focus here, and okay, we got all these info stealers that are running rampant. We’ll just have them steal session cookies too. Because, when you think about the whole spectrum of computer security. How are most attacks carried out? Oh, through an infected website. Well, how do you get those? Oh, let’s steal session cookies. One just feeds on the other. So it’s a logical progression for hackers, and they need them for phishing, infected websites for majority of their attacks.
\n\n\n\nSteal session cookies. We don’t have to worry about 2FA. Seems like the whole world is starting to shift towards 2FA. Stolen session cookies bypasses 2FA. We get access to website. It’s like a perfect scenario for them.
\n\n\n\n[00:42:59] Nathan Wrigley: So we’re used to the mantra of update plugins, update themes, keep WordPress core up to date. And nowadays inside a reasonably up-to-date WordPress website, there’s the option to automate all of that. And there are, you mentioned things like MainWP and ManageWP and what have you.
\n\n\n\nThere are these services which will assist you in that. But now we have this new problem of session cookies. Are there any bits of advice that you could give for remediating this problem? We touched on logging out as a really credible way of doing it, but is there anything else that you would advise a typical user of WordPress that they can do to, mitigate this? Because it does sound as if, if your session cookie is stolen, you really are putting your feet to the fire a little bit. So what can we do?
\n\n\n\n[00:43:47] Thomas J. Raef: Other than logging out, you have two good options. The first one is Fortress by Calvin. He controls, the whole Fortress, is a, like a login system, if you will. That’s putting it lightly.
\n\n\n\nBut, it controls session cookies in a way that keeps them very short term, and forces auto log out and so forth.
\n\n\n\nThe other option is SolidWP. Nice thing about SolidWP is they tie the IP address into the session cookie. So guess what? Somebody steals your session cookie, they’re going to go use it from Hong Kong, they can’t. It’s a separate, it’s a different IP address. Case closed.
\n\n\n\n[00:44:32] Nathan Wrigley: So there go. Three bits of advice. You’ve got a couple of services that you can use there, but also just log out. It’s a fairly surprising set of results that you came up with in 2023, and I guess on some level it is also, it’s kind of misery making in a way, isn’t it? Because it just demonstrates that the hackers are serious about this and they’re credible at what they do. And I guess it’s a process of just listening to advice from people like you and trying to stay one step ahead.
\n\n\n\nI guess you’ll be doing this again in 2024, and we’ll see if the, ground has moved. Let’s hope it has, and that slice of the pie that 66% has in some way gone down.
\n\n\n\nThomas, if somebody wants to reach out to you and have a chat about this, talk about what it is that you do and what have you, where are the best places that they can find you?
\n\n\n\n[00:45:22] Thomas J. Raef: They can email me. It’s traef, traef@wewatchyourwebsite.com. They can find me on Skype, We Watch Your Website.
\n\n\n\nI’m on Facebook, as Thomas J Raef. You can ping me on Messenger. Like I said, I’m active in a lot of the Facebook WordPress groups, the admin bar, places like that.
\n\n\n\nPretty easy to find. I always like talking. Ping me, look me up. Get a hold of me. We’ll talk.
\n\n\n\n[00:45:51] Nathan Wrigley: Thank you. Well, the ones that you mentioned, I will make sure to put into the show notes, but thank you so much for giving us that interesting information from the data that you gathered over the year 2023. Really fascinating. And Thomas, I appreciate you coming on the podcast and chatting to me today. Thank you so much.
\n\n\n\n[00:46:08] Thomas J. Raef: Thank you, Nathan. It’s always a pleasure chatting with you. Be well my friend.
\nOn the podcast today we have Thomas J. Raef.
\n\n\n\nThomas is the founder of We Watch Your Website, a company that has been removing malware from websites since 2007. During that time he’s seen many changes in the methods hackers use to take over a website, and that’s the focus of the podcast today.
\n\n\n\nWith hackers becoming increasingly agile in their tactics, targeting everything from plugins to session cookies, Thomas brings to the table data he’s gathered from 2023 that puts the spotlight on the evolving digital threat landscape.
\n\n\n\nHe explains how the system that he runs is able to gather a very large dataset about WordPress websites in real time. Recording data directly from the server, he’s devised systems which make sense of this data. He’s able to turn back the clock, and trace the stack of circumstances which lead to a website being compromised.
\n\n\n\nWe’re all used to hearing that plugins, themes, and sometimes WordPress Core, are the most likely culprits when something goes wrong. The story goes that out of date code, or a zero day is discovered and leveraged. Whilst Thomas does not doubt that this is true, he’s here to paint a somewhat different picture. A picture which puts the focus upon stolen session cookies as the most important factor in website attacks last year.
\n\n\n\nThomas explains what session cookies are, and why they unlock so much potential for a hacker. He tells us about the ways that session cookies are harvested, and ways that you can mitigate the problem.
\n\n\n\nIf you’ve ever been concerned about the security of your WordPress site or intrigued by the intricacies of cybersecurity, this episode is for you.
\n\n\n\nThe Real Attack Vector Responsible for 60% of Hacked WordPress Sites in 2023
\n\n\n\n\n\n\n\n\n\n\n\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 28 Feb 2024 18:27:39 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Nathan Wrigley\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:25;a:6:{s:4:\"data\";s:13:\"\n \n \n \n \n \n \n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:108:\"WPTavern: ‘Support Inclusion in Tech’ is Fundraising to Sponsor More Marginalized WordPress Contributors\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=154423\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:113:\"https://wptavern.com/support-inclusion-in-tech-is-fundraising-to-sponsor-more-marginalized-wordpress-contributors\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:3235:\"Support Inclusion in Tech (SiNC) is now fundraising on the Open Collective (OC) Foundation’s platform. Founded and spearheaded by Winstina Hughes, SiNC assists underrepresented WordPress contributors and provides financial support to WordCamp speakers for travel and hotels.
\n\n\n\nSiNC was proposed by Winstina Hughes in 2022 to mitigate the financial stress of underrepresented groups seeking to participate in WordPress events and was first tried in WordCamp US 2022. She advocates for a 5th freedom, envisioning “the freedom to experience a thriving community truly open to everyone through sharing of information about The WordPress Open Source Project at community events.”
\n\n\n\nInterested candidates seeking travel and/or lodging assistance can confidentially register on the SiNC website, entering an anonymous directory listing. SiNC then pairs them with sponsors who provide financial assistance by reimbursing necessary amounts. SiNC currently provides a Mentorship Program to all speaker applicants.
\n\n\n\nLast year, 60% of applicants received assistance, and Sharon Norah, the co-lead for the WordPress Kampala community, became SiNC’s inaugural sponsored WordPress contributor.
\n\n\n\nFebruary is Black History Month and is the perfect opportunity to find long-term solutions to support the marginalized. Those interested can make one-time contributions to sponsor a speaker’s travel and/or accommodations. Winstina Hughes has been approached to explore expanding support to speakers participating in WordPress conferences beyond WordCamps.
\n\n\n\nI reached out to Winstina, and this is what she had to say: “If absolute transparency speaks to your heart, this is my way to honor your donation and impact as we work together to reduce barriers to the full inclusion of underrepresented speakers worldwide,”
\n\n\n\nSiNC’s fundraising effort deserves recognition, especially in the current climate where companies face scrutiny for their diversity, equity, and inclusion programs, prompting many to reconsider and rebrand their initiatives.
\n\n\n\nWe hope SiNC’s fundraising initiative succeeds, especially considering the discontinuation of another notable WordCamp assistance program, DonateWC by Ines van Dijk, due to the lack of a volunteer team. Rob Howard’s suggestion for paying all WordCamp speakers is also yet to become a reality.
\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 28 Feb 2024 10:51:56 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"Jyolsna\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:26;a:6:{s:4:\"data\";s:13:\"\n \n \n \n \n \n \n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:73:\"Do The Woo Community: WooCommerce Plugins for Portugal with Marco Almeida\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://dothewoo.io/?p=79152\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:72:\"https://dothewoo.io/woocommerce-plugins-for-portugal-with-marco-almeida/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:417:\"Marco Almeida, WordPress and Woo plugin developer, talks about the niche of building WooCommerce plugins to meet the needs in Portugal.
\n>> The post WooCommerce Plugins for Portugal with Marco Almeida appeared first on Do the Woo - a WooCommerce and WordPress Builder Podcast .
\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 28 Feb 2024 09:26:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:27;a:6:{s:4:\"data\";s:13:\"\n \n \n \n \n \n \n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:81:\"WPTavern: The Perils of Hiring: A Cautionary Tale from A WordPress Business Owner\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=154408\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:91:\"https://wptavern.com/the-perils-of-hiring-a-cautionary-tale-from-a-wordpress-business-owner\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:5607:\"After being in the WordPress world for 15 years, I’ve made some incredible friendships and I’ve heard some crazy stories in regards to their WordPress business. Recently one of those friends reached out to share his latest experience, and I’m here to say it is one of the crazier ones. For privacy reasons, I’ve changed the names of both parties as well as the name of the agency.
\n\n\n\nAs we all know, starting a business is not for the faint of heart. The statistics can be depressing as 20% of businesses fail within the first 2 years. Beating those stats and growing has become even more rare. After 10 years of being in business,finding and retaining skilled employees and developers has been the bane of Mike’s business growth, which is a crucial aspect of success for any agency. Mike as the lead developer and owner of WebEase, a US-based WordPress service agency, has recently had a lesson for others navigating the hiring landscape.
WebEase currently has a standard slate of full-time employees in various roles including, sales, marketing, customer support, operations, and design. What’s missing is another developer, as Mike is both owner and lead developer, building the business from the ground up. With the current situation as it is, Mike has struggled to keep up with adding needed features to the service, as well as customer requests, leading him to explore the option of hiring a senior developer to ease the workload.
Enter Dave, a senior developer Mike discovered through LinkedIn who was “open to work”. After a few LinkedIn messages, emails, and finally an official interview via Zoom, Mike offered Dave the job. The onboarding process went smoothly, and Dave appeared to be a perfect fit for the team, wasting no time in getting the required software stack set up and installed per Mike’s instructions. However, within just two weeks, red flags began to surface, with communication becoming a significant issue. Dave remained unresponsive on all channels, causing concern from Mike.
The situation took a dramatic turn when a third party from Ukraine contacted Mike via the website’s Contact Us form. They were claiming that they had not received payment for work performed for WebEase. At this point, Mike was a bit confused. Who were these people in the Ukraine? They did reference Dave in the contact form, but Mike was honestly baffled at that moment. To Mike’s surprise, it was revealed that Dave had subcontracted the work to an overseas company without informing anyone at WebEase.
To understand the extent of the situation, Mike logged into the company’s GitHub repo with VS Code and utilized the Git Blame tool. This revealed the true scope of the situation, leaving Mike not only concerned about missed deadlines but also alarmed by the unknown developers who had gained access to WebEase’s codebase. Had they added code that could leave his customers exposed in any capacity? Realizing the severity of the situation, Mike took swift action, halting the outstanding payments to Dave(Mike pays his contracts using a credit card), informing Dave of what he had found, and emphasizing the potential irreparable damage to the sale of his company, which is currently in negotiations with a valuation starting at 6 million USD. In response, Dave denied any wrongdoing but faced with undeniable evidence, threatened legal action against WebEase. Mike stood his ground, asserting that Dave’s actions constituted fraud and posed a significant threat to the integrity of WebEase’s source code.
After documenting the entire situation with numerous screenshots of the emails between them, Mike’s credit card company sided with him, halting all payments to Dave as well as performing a chargeback for a few charges that had already been processed. Despite Dave’s initial defiance, he eventually went silent once again, not only leaving Mike to reflect on the red flags he had missed during the hiring process but also having to schedule time to review any code that was touched by Dave and the subcontracted developers.
So, where is Mike now? He is still searching for that honest senior developer though sadly, he has fallen further behind on adding features that would benefit his customers as code review takes time.
\n\n\n\nAdditionally, it turns out that Mike is not alone with this experience as there are just too many bad actors out there trying to make a quick buck and take advantage of over worked business owners.
\n\n\n\nMy hope is that other business owners/WordPress agencies can learn from Mike’s story, emphasizing the importance of due diligence, effective communication, and a vigilant approach to safeguarding the integrity of their codebase and business operations.
\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 28 Feb 2024 01:15:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Adam Silver\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:28;a:6:{s:4:\"data\";s:13:\"\n \n \n \n \n \n \n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:86:\"WPTavern: WordPress Photo Festival 2024, A Five Part Retrospective, Part 2, Volunteers\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=154383\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:94:\"https://wptavern.com/wordpress-photo-festival-2024-a-five-part-retrospective-part-2-volunteers\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:31923:\"From February 3-10 the Kerala, India WordPress community hosted an International Photos event, to both boost the number of photos at https://wordpress.org/photos as well as increase the number of contributors.
\n\n\n\nIn this series we’ll talk with organizers, volunteers, and participants about how the event went as well as the community team, about how this event is a model for the second generation WordPress events.
\n\n\n\nIn this particular we’ll meet volunteers Sadie-Michaela, Chetan, and Yogesh.
\n\n\n\nThis article is available in Video, Audio, and transcribed text.
\n\n\n\n\n\n\n\nAudio Edition
\n\n\n\n\n\n\n\n[00:00:00] Topher: Welcome to day two of our series on the WP Photos event that happened earlier this month. In this episode, we’re going to be talking to several volunteers. People that helped out to make the whole event happen very smoothly. I was very impressed as I talked to them to learn how tasks were dealt out and how much fun they had doing it.
\n\n\n\nAnd how free they were to take part in the event while still being volunteers. We’re going to start today with Sadie. All right, welcome. Could you tell me your name and where you’re from?
\n\n\n\n[00:00:53] Sadie-Michaela: I’m Sadie and I’m from the Scottish Highlands. Sadie Michaela Harris.
\n\n\n\n[00:00:58] Topher: Ah, the Scottish Highlands. Is that them [00:01:00] behind you in your screenshot?
\n\n\n\n[00:01:01] Sadie-Michaela: Yes, right behind me in my screenshot. That’s Loch Glascarnoch just down the road from where I live.
\n\n\n\n[00:01:05] Topher: That’s beautiful. You are blessed to live in such a wonderful place.
\n\n\n\n[00:01:10] Sadie-Michaela: I just said it is very lovely, very beautiful. I do feel very blessed.
\n\n\n\n[00:01:14] Topher: Um, so we’re here to talk today about volunteering for the, um, international photos event that took place recently.
\n\n\n\nAnd you were a volunteer, correct?
\n\n\n\n[00:01:25] Sadie-Michaela: I was a volunteer. Yeah, volunteer for the photos festival in Kerala. Yeah, earlier this month.
\n\n\n\n[00:01:33] Topher: What were your tasks?
\n\n\n\n[00:01:36] Sadie-Michaela: I made I moderated photos. And I made a short video about how to for people that were new to the photo directory, and how to upload and start sending in their contributions, I guess would be the way to describe it.
\n\n\n\n[00:01:52] Topher: All right, that sounds really cool. Little tutorial. Yeah. Oh, yeah, I didn’t know you made videos.
\n\n\n\n[00:01:59] Sadie-Michaela: [00:02:00] I don’t normally I just they asked could I do it? So I just thought
\n\n\n\n[00:02:04] Topher: Well, there you are.
\n\n\n\n[00:02:04] Sadie-Michaela: I had to follow screenshots and stuff to, yeah, screenshots and talk, talk through it and then share the shots on the, on the same, um, blog post that we added it to.
\n\n\n\nSo, yeah, it was, it was an amateurish job. Do pop by and have a look.
\n\n\n\n[00:02:17] Topher: I will. What do you think? Um, have you volunteered at a remote event before?
\n\n\n\n[00:02:22] Sadie-Michaela: Oh, sorry. I’ve volunteered, but nothing to do with WordPress. I’ve done other things, but my roles in other things, but nothing to do with WordPress, it was my absolute first, um, first, first opportunity to do that.
\n\n\n\nSo yeah, it was good fun. What did you think? I really enjoyed it. Um, I met obviously the people that I didn’t know before that were part of it chatting behind the scenes, um, the guys over in India and. We had a prolific amount of, uh, photos that were submitted. It’s certainly over, I definitely over 1500. I don’t know.
\n\n\n\nIt was really, it was a really successful [00:03:00] event. I felt and, uh, so many different, um, photographs, you know, as it always is, but, um, yeah, just really good, really, really positive people were engaging on social media or. Twitter mainly that I saw it shared on, um, so yeah, it was nice. People got involved and it swelled the directory for people to use on WordPress.
\n\n\n\n[00:03:19] Topher: Yeah.
\n\n\n\nDid you interact much with other volunteers?
\n\n\n\n[00:03:28] Sadie-Michaela: I interacted more, just a couple, couple of them with the guys that actually were running it. Um, and not so much hugely outside of that because, um, probably to do with different time zones of where we all are. So on times when I had some time to moderate on photos or get involved with things.
\n\n\n\nNot so much beforehand. Um, a little bit with the, the main guy that was, or, um, organizing it that I was interacting with, um, okay. Out there in Kerala. And, uh, he was the one that said, oh, you [00:04:00] know, can you, can you make a video for this? So that was, you know, sort of things that were happening behind the scenes and just messaging back and forth on Slack about what was coming up in the few days that were in the runup to the event.
\n\n\n\nYeah. Um, blocks going up and stuff like that. You know, there was a special website for the, for the event. Um. On the Word camp site. And, uh, yeah, it was just, um, people slowly contributing bits of other things. There were other people that had made videos on different kind of topics as well. So, yeah. All right.
\n\n\n\n[00:04:29] Topher: Um, the reason I’m asking these questions is because in a, in an in-person event, the volunteers often have a meeting at the beginning where they’re all together and then they work together, is in the halls and, and all of that. And it is a very different thing with, uh, a remote event. Um, did you feel well supported?
\n\n\n\nLike you had everything you needed to do? The tasks that were set before you?
\n\n\n\n[00:04:51] Sadie-Michaela: Yeah, I think so. I mean, the only tasks really I was doing was that I made the video ahead of time and moderating photos. And I do [00:05:00] that anyway outside of the event for the directory. So I didn’t feel it was, um, yeah, I didn’t feel anything really unnatural at all, I have to say.
\n\n\n\nYeah, it was. It was good. Yeah, I don’t know. Maybe it’s I guess maybe it depends on the kind of person you are. And if you need reassurance, I could say that from my own side, I work for my own quite independent. So somebody else might, especially if they’ve been at an in person event, may find it a little bit different, shall we say, but not from I found it fine.
\n\n\n\n[00:05:34] Topher: Yeah. All right. Um, yeah, I’ve been quite encouraged by all that I’ve heard from from everyone who’s volunteered. Um, it, it went well, um, the post pandemic events and some post pandemic events have really changed how, uh, remote events work, the quality, um, the, the significance and [00:06:00] things like that. It used to be a remote event was kind of slapdash.
\n\n\n\nYou know, everybody get on zoom and we’ll talk for a while and we’re done and they’re quite different. Now.
\n\n\n\n[00:06:13] Sadie-Michaela: No, I completely agree. Even things, you know, in a smaller environment here where I am, I’m a community counselor and we’ve we held all our meetings because we needed to during the pandemic by zoom.
\n\n\n\nUm, and we’ve, we’ve continued on because we, we live great distances apart and our area is so big. So especially during the winter months, it’s hugely helped have it going more professional and doing via zoom and teams and stuff. It’s really been helpful.
\n\n\n\n[00:06:43] Topher: Yeah. Well, that’s really great. Uh, would you do it again?
\n\n\n\n[00:06:50] Sadie-Michaela: Oh, definitely. Yeah, absolutely. I would. Yeah. I jumped on this one because it was, um, photo specific and I do, you know, I’m a prolific photo taker. Um, So [00:07:00] I like being involved in that. Um, but I would definitely, I wanted to go to a WordCamp and I thought there was going to be one, um, in England actually, although I’m up in Scotland.
\n\n\n\nBut it, it was advertised for a date last year and then it never materialised. So I’m not sure what happened with that. Yeah, it would be lovely to have something like that in Inverness. I would champion. Oh yes. Inverness, yeah, beautiful part of the world. And yeah, plenty of WordPress users up here.
\n\n\n\n[00:07:27] Topher: Well.
\n\n\n\nAll you have to do is apply. Maybe I’ll You could be, you could be able to eat organizer. Yeah. Maybe I’ll,
\n\n\n\n[00:07:36] Sadie-Michaela: maybe I’ll, how far in? I found they seem to be quite well planned. I know that those, um, word Camp Europe, for example, um, is Oh, yes. Upcoming. Been in the planning. Well, I guess at least since the last one that, um, took place.
\n\n\n\nMm-Hmm. . Yeah.
\n\n\n\n[00:07:52] Topher: Do you plan WordCamp Europe?
\n\n\n\n[00:07:54] Sadie-Michaela: I’m, like this, I’m quite busy and it’s quite far away, um, from where I am. So, [00:08:00] never say never, because I don’t ever say ever, but, um, never. It would be fun. It would be fun to make and stay a few days either side. Yeah.
\n\n\n\n[00:08:11] Topher: Yeah. Uh, well, I very much appreciate your time. I, uh, I’m excited to hear about your volunteering and how it went.
\n\n\n\nAnd I’m excited to hear that you liked it and, and we’ll come back. Uh, do you have any advice for anybody else? Uh, both, both for bonus events and just regular remote events, uh, for
\n\n\n\n[00:08:32] Sadie-Michaela: volunteering. I would just say jump in and get involved and enjoy it. You’re sure to enjoy it. Um, yeah. Friendly, just jump in, have a go, give it a go would be my, my advice.
\n\n\n\n[00:08:46] Topher: After I finished talking with Sadie, I talked with Chetan from India. All right. I’m here with Chetan. And, uh, did you tell me your, your full name and where you live?
\n\n\n\n[00:08:59] Chetan: Hi, [00:09:00] I’m Chetan Trizavati. I’m living in Ahmedabad, it is in India.
\n\n\n\n[00:09:05] Topher: All right. Um, how far from Kerala?
\n\n\n\n[00:09:10] Chetan: It’s like, uh, around two hours flight from here.
\n\n\n\n[00:09:14] Topher: So, yeah. All right. That’s quite a ways. And, uh, you were a volunteer at the photos event?
\n\n\n\n[00:09:23] Chetan: Uh, yes, uh, I was a volunteer. I was helped to write the content in our local language. So people in our local language can understand how to contribute in Photo Festival.
\n\n\n\n[00:09:35] Topher: Sure. I heard that a lot of the documentation was in many languages.
\n\n\n\nYeah. Um, and you’re the first person I’ve met who actually wrote that. Um, what language was it? It was in Gujarati. Okay. Um, that’s really, that’s really cool.
\n\n\n\n[00:09:50] Chetan: That’s one of the things I admire about this event is that it was mostly people know, uh, they want to contribute, they don’t know how to start. So it will [00:10:00] help a local contributor
\n\n\n\nas well.
\n\n\n\n[00:10:03] Topher: Sure. Um, what other roles did you have? Or was that it?
\n\n\n\n[00:10:12] Chetan: So, uh, I was, uh, like, uh, contributing to our, uh, community as well. So I, uh, more about the local community. They can participate. So, uh, I was, uh, like, uh, helping other contributors as well. Okay.
\n\n\n\n[00:10:30] Topher: Um, I was, uh, this is, this is a virtual event and at, at, um, in person events, a lot of times the volunteers are near each other, they hang out, they go to dinner for, you know, to get together.
\n\n\n\nThat doesn’t happen with virtual. Did you spend any time working with any other volunteers? Or were you just on your own most of the time?
\n\n\n\n[00:10:52] Chetan: Uh, uh, in virtual we don’t spend as much time like in physical event. But, uh, whatever you have a question, we directly [00:11:00] ask in our chatting or like we facing this issue.
\n\n\n\nHow can we help? So it is more like a connection on our messaging. Okay. That makes sense.
\n\n\n\n[00:11:13] Topher: Um, I, I am a strong proponent of both in person and virtual events for different reasons, and they both have their benefits and drawbacks. And I think one of the drawbacks is that the volunteers don’t get to assemble in one place and share and things like that.
\n\n\n\nUm, but it still sounds like it was a good event. Did you, did you have a good time and, and you would take place again? You would do it again?
\n\n\n\n[00:11:38] Chetan: Yes, definitely. Because it’s a nice initiative to contribute so people can, they can upload whatever their creativity. Also, they want the good price. So they’re more encouraged by their contribution as well?
\n\n\n\n[00:11:52] Topher: Yes. Uh, did you contribute photos? Yes, I did. How many?
\n\n\n\n[00:11:59] Chetan: Yeah. [00:12:00] Yeah. I, I.
\n\n\n\n16 photos were, uh, selected and with the WP Kerala because there are many photos in pending. So people are running with the photos. So we have to wait for our photos. Uh,
\n\n\n\n[00:12:19] Topher: right. Yes. Yes. Yes. Um, did you seek out the role of volunteer or did someone come to you and say, please, will you volunteer? Um, um, did you go seeking the role of volunteer?
\n\n\n\nOr did someone come to you and ask you to be a volunteer? Uh, uh,
\n\n\n\n[00:12:42] Chetan: actually the lead organizer was, uh, asked me to help. How can, uh, how can we help? So I said, I definitely can help. So, uh, in our local community, because we have one of the large community in India. So it was, uh, uh, very good opportunity to [00:13:00] contribute for them.
\n\n\n\nI ask them, whatever I can do, I’ll definitely
\n\n\n\nhelp them.
\n\n\n\n[00:13:08] Topher: Excuse me. It sounds like they did a really good job reaching out because they reached out to me as well, and I know they reached out to other people around the world and I think that’s kind of kind of key, rather than wait for people to show up and say, here I’m going to work.
\n\n\n\nYeah, to actually reach out and ask.
\n\n\n\n[00:13:23] Chetan: Yeah, because sometimes people don’t know how to contribute because if, uh, if he had the, I don’t know, there is voluntary as well, because mostly in what you live in the, we hardly find volunteers, but he come to me that he needs help to promote the event. So it was really good.
\n\n\n\nThey need to do the core guys can contact all the people to help them.
\n\n\n\n[00:13:46] Topher: Sure. Yeah. My, my talk at WordCamp Asia last year was, was titled the power in the asking. Um, yeah, there is power in asking people to help. That’s always help. Yes. Yeah. [00:14:00] That’s always help. Yeah. Um, do you have any advice? Do you have any advice for people doing just virtual events, working, working virtual events?
\n\n\n\n[00:14:12] Chetan: Uh, for that they have to communicate like, uh, Uh, creating a post that they can, uh, get idea what is going to happen on each day with it. Because in virtual people, uh, don’t get usually the focus on the time, but for example, physical there are physical available in virtual, they can live in between of the time.
\n\n\n\nSo the, they have to be some, uh, good ideas, some good creativity so they can, uh, attract more. How can that, that even get helpful or they can even contribute for themselves. Okay, that’s great. For example, for example, the photo festival, they have a good prizes. So people increase more, they can contribute as more as photos.
\n\n\n\nSo they can, in reward, they can also [00:15:00] get some prizes.
\n\n\n\n[00:15:02] Topher: Okay. Do you have any advice for someone who might do another photos event like this? So imagine if it were not done at Kerala. Some, some other groups that were going to do the same thing. What would you tell them?
\n\n\n\n[00:15:14] Chetan: Oh, yeah. So, uh, in one they have to, uh, ask, uh, many volunteers.
\n\n\n\nThey can, uh, help to approve photos because in the, uh, in this event we are faced like a lot of people are waiting to approve their photos. Also, some sometime takes, were notating adding, but we all know that this is contributor as a volunteer because we have to wait as well. So in advance, if we can ask other people to contribute to like, uh, approval photos.
\n\n\n\nSo they can have a good amount of people they can help to upload photos so other people can contribute. So in less time they can get approval for the photos as well.
\n\n\n\n[00:15:53] Topher: Okay. That’s pretty great.
\n\n\n\n[00:15:56] Chetan: Um, I’m excited to see more [00:16:00] photo events. Uh, I think it’s pretty ideal for a virtual event. Um, and I’d like to see They have almost 12, 000 photos submitted in this event.
\n\n\n\n[00:16:10] Topher: Ah, yeah. Um, I like that it was based in a city but not Only in that city. So this one was Kerala. I’d like to see one in, uh, Sydney, Australia, or I’d like to see one, you know, any, any other city, um, and then see a bounce around the world to see how each city presents sort of like the Olympics or, or a global work camp.
\n\n\n\nYou know what I mean?
\n\n\n\n[00:16:42] Chetan: Yeah, it is like a city, but, uh, in Kerala is state. So, uh, for example, Kochi has a word game, but at this time, Yeah, this is the Kerala Photo Festival, so it is based on the street, but, uh, it is virtually one, so anyone can participate, [00:17:00] so mostly people have participated as much as they can.
\n\n\n\n[00:17:06] Topher: Yes. Well, thank you for your time. This has been really helpful. I’m excited to include you in my story. Thank you so much. My final volunteer for this episode is Yogesh. Hello there, can you tell me your full name and where you live?
\n\n\n\n[00:17:24] Yogesh: Okay, my name is Yogesh, Yogesh Londe. I live in Bangalore, India.
\n\n\n\n[00:17:31] Topher: And where’s Bangalore, generally speaking?
\n\n\n\nNorth? South?
\n\n\n\n[00:17:35] Yogesh: Bangalore is south of India. It’s like right in the middle of the southern, towards the southern tip of India.
\n\n\n\n[00:17:43] Topher: Oh, okay. The warm
\n\n\n\npart.
\n\n\n\n[00:17:46] Yogesh: Lovely, yeah. It’s warm part, but because of our altitude, we have cooler weather. Whenever it rains, whenever we have humidity, it’s lovely weather. It’s the city of perpetual springs.
\n\n\n\nAh, [00:18:00] well, that sounds like a great place to visit. You should, yes, definitely.
\n\n\n\n[00:18:05] Topher: All right. Well, we’re here today to talk about your role as a volunteer in the recent WP Photos event. Um, so let’s just dive right in. What was your task as a volunteer? What did you volunteer to do?
\n\n\n\n[00:18:20] Yogesh: Yeah, as a volunteer? Um, as a volunteer, uh, for the photo, uh, WP Photo , I was, my only task was to al uh, the attendees on the Zoom call at the inaugural and at the, it’s a tiny task, but I love doing it because it was, I was contributing to.
\n\n\n\nThat’s fantastic event that we sure.
\n\n\n\n[00:18:49] Topher: Yeah. Something I noticed on the, on the page for volunteers. There are many, many volunteers and from the ones I’ve talked to, they each had a very small job, which I kind of like because. [00:19:00] Yeah, it allows volunteers to, to be full attendees and not have to work the whole time.
\n\n\n\nUm, but why did you get, why did you, uh, did you get selected for that job or did you choose that job?
\n\n\n\n[00:19:13] Yogesh: I chose that job. I volunteered, uh, to do something for the WPS and I was, I was selected for this. Okay.
\n\n\n\n[00:19:28] Topher: All right. Um, have you volunteered at a remote event before?
\n\n\n\n[00:19:36] Yogesh: I did volunteer, uh, remote event before with you.
\n\n\n\nOne of the events was with you. The. Yes. Uh, word Fest Live, which went Yes. Word
\n\n\n\n[00:19:50] Topher: Fest. Yeah,
\n\n\n\n[00:19:52] Yogesh: word Live twice. And, uh, I was an organizer at Word Camp India, uh, 2021. It was [00:20:00] online year, remotely.
\n\n\n\n[00:20:01] Topher: Oh, I remember that. Yeah. Um, how does, how does this event compare? ’cause those are, well, I guess, uh, one was a word camp word dress was not a camp.
\n\n\n\nUm, although it felt like one, um, how does it compare?
\n\n\n\n[00:20:17] Yogesh: Oh, well, this one is a very unique event. The focus was only on contributing to WordPress photo directory. And that’s a fantastic way to contribute to an open source project, especially, specifically WordPress. So the entry bar is quite low, so anybody can participate, anybody can take a lovely photo and, uh, share it with the world saying that I took this photo and you can use it the way you like.
\n\n\n\nAnd that’s the only condition to contribute to WordPress photo directory. [00:21:00] And that was, um, that was what the whole WP Photo Kerala was about. So. That way, the, the, the aim of the program was, uh, contributing to WordPress Photos. So that way, the work that I was supposed to do was very little, minimal work, and it was very easy, but enjoyable.
\n\n\n\n[00:21:26] Topher: I’m really glad to hear that. Um, you know, I’ve been working on this story for a week and a half now, and I’m just now realizing how non exclusive, how inclusive this event was, um, a word camp by its very nature is exclusive. You pick 20 speakers and everybody else. Doesn’t take part. But with, with this photos event, every single person who showed up could [00:22:00] totally take part.
\n\n\n\n[00:22:02] Yogesh: Everybody is… it’s everybody’s event. My event is organized this event. I, I also clicked some photos and I contributed during this event. Um, yeah,
\n\n\n\n[00:22:13] Topher: well, that’s really cool. Um, was there, uh, what was internal communication like? Between volunteers, between volunteers and organizers, et cetera. Was there an organized system or was it just kind of track people down as you, as you need?
\n\n\n\n[00:22:38] Yogesh: Um, I, I’m not sure I was not on any of the, I, I’m not sure if the organizing team has their own Slack channel or anything, but, uh, I am, I communicated with the organizing team over, uh, uh, make WP Slack. And [00:23:00] whenever they need it, they will get in touch with me over WhatsApp or phone call because I’m, uh, I’m regularly in touch with them.
\n\n\n\nAnd so I was given a primer what my role was. This is what you’re supposed to do. And if you need help, just contact me. And since my task was very minimal, so I didn’t need the specialized training or anything. And so I was just doing that task with Marshall. Muting or, uh, asking them to, you know, uh, turn on their microphones.
\n\n\n\nSo those, those were simple tasks, which I am already well aware of. So I did not need much.
\n\n\n\n[00:23:45] Topher: All right. Um, I’ve been, as I’ve been watching the event, that’s like. I didn’t watch the event very well. I was ill, but I’m looking back at it and I’m trying to think about, [00:24:00] um, what was done and why and how, how it might get done better.
\n\n\n\nMaybe it’s perfect. I have noticed some things that are just really spot on and, and couldn’t be done better. Um, so I’m trying to decide if better communication is needed. And it sort of sounds like no, from the volunteers I’ve spoken to, like, no, I just, I was told what to do and I did my thing and, and it’s all good.
\n\n\n\n[00:24:25] Yogesh: Communication was just enough, just enough. So it was not overload of, you know, just enough, but, uh, even their, uh, communication over the website was fantastic. That was fantastic. Tell me about that. Attended was fantastic. You know, the, the blog posts on, uh, WP Photos Kerala were, um, was actually how to contribute to WordPress Photos directory.
\n\n\n\nIn many Indian languages. So, they had Maharashtra, [00:25:00] Tamil, Bengali, Nepali, Marathi. So many languages. So they’re like, you know, as you said, it was inclusive. Anybody who could, who wanted to learn how to contribute to what this photo directory, they could just go to the website and say, Oh, there is already a post in my own language.
\n\n\n\nSo if I don’t understand it very well, I could read that post in my own language and understand, yes, that’s so easy. What am I supposed to do? How do I do it? What are the conditions? And that’s, that makes sense. So. It’s, it’s, uh, it’s fantastic at many levels. Number one, it makes it inclusive. Everybody’s welcome.
\n\n\n\nNo matter what language you speak, which part of India, what language you speak, everybody’s welcome. Number two is they got the community involved. The people who do only translation, polyglot community. They don’t do anything. I mean, they might not have the skills to do a [00:26:00] photo edit, uh, photo approvals, uh, other, uh, coding, other things, but they were involved and they became part of it.
\n\n\n\nYeah. And, uh, so they got people excited about, uh, contributing to WordPress by translating, which is interesting. So it went across. Disciplines. Yes. Cross discipline collaboration.
\n\n\n\n[00:26:29] Topher: So I have a question for you. Um, I’ve made content in the past, targeted at India, and I’ve considered translating it. But I’ve been told by many people, I think maybe even by you, that English is all we need.
\n\n\n\nOh, yes. People speak English, that it’s not needed. What made this special?
\n\n\n\n[00:26:49] Yogesh: So, okay. Now, that’s, you’re right. So English is all we need when we come to WordPress dashboard. Or, uh, website menu, or, uh, [00:27:00] contact us page, or, uh, about us, uh, con, contact details. But when you want, when you want to tell the story, or when you want to give detailed instructions, uh, there are people who will benefit reading it in their own mother tongue.
\n\n\n\nSo, as, as, uh, as I, I’m saying. In case of Heropress, there are some essays which are already written by the author in their own mother tongue and in English. So, I like to read the essays, for example, in Marathi. I like to read the essays, for example, in some of the languages, like Persian. So, those essays, as you said previously, when people write in their own mother tongue.
\n\n\n\nThere’s no accent. Or when I’m reading in somebody’s mother tongue, that essay is without any accent.
\n\n\n\n[00:27:55] Topher: Yes. There’s no accent when you write in your own mother tongue.
\n\n\n\n[00:27:59] Yogesh: That’s true. [00:28:00] That’s true. That’s true. So I enjoy reading stories when people tell stories, narrate stories in their own mother tongue. That’s special.
\n\n\n\nSame way, um, the documentation should be in the mother tongue because there are terms which people understand better in their own mother tongue. So for me, yes, I, I would read documentation predominantly in English, my first choice would be already English because I’ve always been doing that.
\n\n\n\n[00:28:32] Topher: So, right.
\n\n\n\nThere are many people that makes good sense.
\n\n\n\n[00:28:42] Yogesh: And so that, that way that it did make it special this time, yes.
\n\n\n\nYeah. And I, you know, I’ve had other people say that even if their English is excellent, knowing the other person took the time to translate it for their convenience [00:29:00] is special. Oh,
\n\n\n\nyes. Oh, yes. Yes.
\n\n\n\n[00:29:10] Topher: All right. Uh, I don’t have any more questions for you.
\n\n\n\nI really appreciate your time. Thank you for coming. Thank you for taking part in the photos project.
\n\n\n\n[00:29:18] Yogesh: Uh, lovely chatting with you. I have enjoyed talking to you.
\n\n\n\n[00:29:23] Topher: Yeah. And that brings us to the end of day two of our series about the WP photos project that took place internationally. Today, we spoke with volunteers tomorrow.
\n\n\n\nWe talked with some attendees and find out what it was like to go to an event where you didn’t necessarily rub elbows with anyone else, but everybody was there. See you tomorrow.
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\n\n\n\nGravatar has been a humble profile picture service for over two decades. Your globally recognized avatar, linked to an email address, traveling with you around the web.
\n\n\n\nWith many billions of avatars served across sites like WordPress.com, Slack, GitHub, and ChatGPT.
\n\n\n\nWe want to give you a preview of the next evolution of Gravatar. Building on our legacy by empowering users to claim control of their digital identities and equipping developers with the open-source tools they need to build a better web.
\n\n\n\n![\"\"](\"https://gravatar.files.wordpress.com/2024/02/image-4-1.png?w=660\")
\n\n\n\nGravatar redefines online identity by linking it to an email address rather than a name. This subtle yet profound difference opens a world of possibilities — allowing you to curate multiple profiles for various facets of your life, whether work, family, or play.
\n\n\n\nEven be anonymous. We support that, too!
\n\n\n\nOn sites and apps integrated with Gravatar, easily import and share profile details like your avatar, bio, and interests for a seamless and engaging experience.
\n\n\n\n![\"\"](\"https://gravatar.files.wordpress.com/2024/02/image-5-1.png?w=660\")
\n\n\n\nWhat’s old is new again, and Gravatar is the original ‘link-in-bio’ tool. Every Gravatar account comes with a free public profile page.
\n\n\n\nIf you haven’t visited your profile in a while, now is an excellent time to check out the recent updates.
\n\n\n\nUse the convenient QR code to share with those you meet in real life, replacing old-fashioned business cards. Add links to your social accounts, contact information, calendars, payment methods, and more. Look for new integrations and personalization settings in the months to come.
\n\n\n\n![\"\"](\"https://gravatar.files.wordpress.com/2024/02/image-6-1.png?w=660\")
\n\n\n\nWith Gravatar, you always decide what information gets shared and when.
\n\n\n\nYou may choose to have your avatar and display name public. But you may want information like your phone number or your birthday private. Gravatar will ask you to confirm before sharing non-public data with a new site or app. And we’ll soon have tools to help keep up with where profile data is used.
\n\n\n\nUsers set permissions, developers build worry-free.
\n\n\n\nA major benefit of Gravatar is that if you need to update any information, you can just do it once. The change is then instantly available to every site you’ve shared it with.
\n\n\n\n![\"\"](\"https://gravatar.files.wordpress.com/2024/02/image-8.png?w=660\")
\n\n\n\nWe will soon release a new passwordless authentication service that can be added to any website or app. Logging in with Gravatar will be the simplest way to bring your profile with you to new sites and services.
\n\n\n\nStolen passwords result in data breaches and identity theft. Passwords are also a pain for all of us to manage, reset, and remember.
\n\n\n\nGoing passwordless with Gravatar’s oAuth service transforms login experiences by ditching traditional usernames and passwords for a more secure, convenient, and future-proof approach. It eliminates common vulnerabilities and reduces support drama around forgotten passwords or locked-out accounts.
\n\n\n\nGravatar’s authentication prioritizes your security. We use open standards, offer seamless Passkey integration, and provide free, developer-friendly tools (a WordPress plugin, mobile SDKs, and more).
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\n\n\n\nGravatar’s APIs offer developers unparalleled flexibility and power to customize user experiences using Gravatar profile data.
\n\n\n\nThe existing free API allows for easy implementation of avatars and basic profile details across websites and applications.
\n\n\n\nLater this year, a new paid API service will extend this functionality with access to more data users have opted to share, including job titles, interests, contact details, and social connections. This expanded dataset will open up new possibilities for developers around e-commerce, CRM, content algorithms, fraud detection, and personalized user experiences.
\n\n\n\nEnd users will always control when and if their data is shared.
\n\n\n\nBy leveraging Gravatar’s APIs, developers can significantly reduce user onboarding friction and tap into a vast network of millions of profiles for a more interconnected web experience.
\n\n\n\nGravatar fosters a more connected, accessible, and user-centric internet. We are just getting started. We’d love to have you along for the ride.
\n\n\n\nSubscribe to our blog below to be notified of future updates.
\n\n\n\nDevelopers, join our beta waitlist for early access to the tools coming soon.
\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 27 Feb 2024 16:30:30 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Ronnie Burt\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:30;a:6:{s:4:\"data\";s:13:\"\n \n \n \n \n \n \n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:40:\"WordPress.org blog: WordPress 6.5 Beta 3\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=16992\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:56:\"https://wordpress.org/news/2024/02/wordpress-6-5-beta-3/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:8180:\"WordPress 6.5 Beta 3 is here and ready for testing!
\n\n\n\nThis beta version of the WordPress software is under development. Please do not install, run, or test this version of WordPress on production or mission-critical websites. Instead, it is recommended you evaluate Beta 3 on a test server and site.
\n\n\n\nYou can test WordPress 6.5 Beta 3 in four ways:
\n\n\n\n| Plugin | Install and activate the WordPress Beta Tester plugin on a WordPress install. (Select the “Bleeding edge” channel and “Beta/RC Only” stream). |
|---|---|
| Direct Download | Download the Beta 3 version (zip) and install it on a WordPress website. |
| Command Line | Use the following WP-CLI command:wp core update --version=6.5-beta3 |
| WordPress Playground | Use the 6.5 Beta 3 WordPress Playground instance to test the software directly in your browser without the need for a separate site or setup. |
The current target date for the final release of WordPress 6.5 is March 26, 2024. That’s only four weeks away! Get an overview of the 6.5 release cycle, and check the Make WordPress Core blog for 6.5-related posts in the coming weeks for more information.
\n\n\n\nCatch up on what’s new in WordPress 6.5: Read the Beta 1 announcement for details and highlights.
\n\n\n\nYour help testing the WordPress 6.5 Beta 3 version is key to ensuring everything in the release is the best it can be. While testing the upgrade process is essential, trying out new features is equally important. This detailed guide will walk you through testing features in WordPress 6.5. For those new to testing, follow this general testing guide for more details on getting set up.
\n\n\n\nIf you encounter an issue, please report it to the Alpha/Beta area of the support forums or directly to WordPress Trac if you are comfortable writing a reproducible bug report. You can also check your issue against a list of known bugs.
\n\n\n\nCurious about testing releases in general? Follow along with the testing initiatives in Make Core and join the #core-test channel on Making WordPress Slack.
\n\n\n\nBetween Beta 1, released on February 13, and the final Release Candidate (RC) scheduled for March 19, the monetary reward for reporting new, unreleased security vulnerabilities is doubled. Please follow responsible disclosure practices as detailed in the project’s security practices and policies outlined on the HackerOne page and in the security white paper.
\n\n\n\nWordPress 6.5 Beta 3 contains more than 45 updates to the Editor since the Beta 2 release, including more than 35 tickets for WordPress Core.
\n\n\n\nEach beta cycle focuses on bug fixes; more are on the way with your help through testing. You can browse the technical details for all issues addressed since Beta 2 using these links:
\n\n\n\nFind a Beta bug,
it will help the team a lot,
and improve WordPress!
– submitted by @lada7042
In code, dreams are bold,
WordPress’s story unfolds,
Beta journey’s told.
– submitted by @huzaifaalmesbah
Thank you to the following contributors for collaborating on this post: @dansoschin, @swissspidy, @adarshposimyth, @davidbaumwald
\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 27 Feb 2024 16:27:30 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:12:\"Lauren Stein\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:31;a:6:{s:4:\"data\";s:13:\"\n \n \n \n \n \n \n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:67:\"WPTavern: FSE Outreach Experimental Loses Two Words, Gains New Life\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=154354\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:77:\"https://wptavern.com/fse-outreach-experimental-loses-two-words-gains-new-life\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:7938:\"Sometimes success means having to say goodbye. That’s sort of what happened to the FSE Outreach Program, newly launched as plain Outreach.
\n\n\n\nThe longtime facilitator of this initiative, Automattic Product Wrangler Anne McCarthy, announced the upcoming changes in September 2023:
\n\n\n\n\n\n\n\n\nWhat started as an experimental program in May 2020 with the expectation that the Site Editor would ship in the following 6 or so months turned into nearly 3.5 years of feedback loops, knowledge sharing, and community building. With WordPress 6.3 bringing Phase 2 to completion, it’s time for the FSE Outreach Program to evolve alongside the broader WordPress project and needs.
\n\n\n\nThe intention was to “get feedback about pain points to the right people faster and help keep us on track for Phase 2”. We did this! You did this.
\n
All good things must come to an end–or they need to adapt to continue to stay relevant.
It was the culmination of consistent commitment to both expand the scope of testers and to nudge users to experiment with new features:
\n\n\n\n\n\n\n\n\nThe primary goal is to help improve the Full Site Editing experience by gathering feedback from WordPress site builders […] the program also seeks to grow awareness and ability with full site editing features.
\n
As the adoption of the Site Editor (nee FSE, or Full Site Editing) continues to grow, it’s time to refocus on discoverability and redefine the program’s goals.
\n\n\n\nThe first step—renaming the Making WordPress Slack channel to #outreach—has been completed. But as culture has taught us—from William Shakespeare to failed rebranding endeavors—a new name doesn’t change the nature of the object it delineates.
\n\n\n\nBirgit Pauli-Haack, leading the new program, sees Outreach as an enablement platform where site builders and extenders collaborate with core developers. With teammates Justin Tadlock and Nick Diego, she’ll coordinate the effort to recalibrate the program to further this partnership and deepen the community’s trust.
\n\n\n\nIn her proposal post on the Core blog, Pauli-Haack listed several use cases for the rebranded channel, aiming to keep it approachable, friendly, and wide-ranged—a destination for WordPress newcomers and professionals alike.
\n\n\n\n“The FSE Outreach program made it clear that connecting in this channel facilitated participants’ first contributions and lowered the barrier to connecting with the open-source project,” says Pauli-Haack, clarifying that “because site builders and extenders regularly intersect, the channel’s content will be relevant to both user groups. There’s a lot of overlap of interests and concerns.”
\n\n\n\nOutreach will be a place to:
\n\n\n\nRather than a link between support and marketing or even a dedicated end-user-oriented developer advocacy initiative, Pauli-Haack thinks of Outreach as an extension of the Test team: “It is part of the open-source process to build the software and close feedback loops, ideally before the next version is released or to help improve the current functionality. It is part of user testing in a broader sense.”
\n\n\n\nA welcome side effect of the original program was the comeback of the Test team, whose members now post regular updates and proactively share testing instructions aimed at non-developers.
\n\n\n\nTwo comments posted in response to the “What’s next” post echoed a long-standing obstacle, particularly for casual, non-technical contributors: how to encourage them to share feedback while lowering the barrier to entry associated with GitHub.
\n\n\n\nHow will Outreach address these issues?
“The program is another way for site builders and developers to get comfortable contributing and collaborating on the open-source project. Any constructive and problem-oriented feedback is welcome, especially if it doesn’t fit into the guardrails of a bug report or a feature request. By discussion and collaboration, we discover the next steps to a possible solution.
It’s also an opportunity for extenders to find an open ear for airing pain points on extending WordPress. Part of the extender Outreach is the Extensibility Issues Triage initiative. Each month, contributors from agencies and extenders go through the project board of identified issues, try to move them forward to get them reviewed and ultimately merged.”
\n\n\n\nIn the recap of the Hallway Hangout dedicated to discussing these typical difficulties and possible ways to alleviate them, the team proposed actionable steps:
\n\n\n\n\n\n\n\n\nThe goal is to make the Outreach Program more accessible and sustainable, improve collaboration across teams, and help guide WordPress development through early and ongoing user and contributor input.
\n
Coming up with ideas is the easy part—making them happen is the real challenge. As Pauli-Haack mentioned, “This can only be a group endeavor if we want to broaden the reach and be a welcoming place for people interested in particular focuses of the software.“
\n\n\n\nHow will you ensure that the channel remains focused, and balances sometimes conflicting needs and interests?
“These are ideas that come from knowing that non-contributors need to connect with contributors. We want to ensure an ongoing humming in the channel, letting people know what’s happening. As this is still a young initiative, we will see what will come of it. It’s version one, and we will continue to iterate.”
WordPress and WooCommerce devs Carlos Bravo and Lucio Giannotta discuss the collaboration of WordPress core and Woo with the Interactivity API, a new framework for developers.
\n>> The post The Collaboration of the Interactivity API with WordPress and WooCommerce appeared first on Do the Woo - a WooCommerce and WordPress Builder Podcast .
\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 27 Feb 2024 10:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:33;a:6:{s:4:\"data\";s:13:\"\n \n \n \n \n \n \n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:86:\"WPTavern: WordPress Photo Festival 2024, A Five Part Retrospective, Part 1, Organizers\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=154319\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:94:\"https://wptavern.com/wordpress-photo-festival-2024-a-five-part-retrospective-part-1-organizers\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:39857:\"From February 3-10 the Kerala, India WordPress community hosted an International Photos event, to both boost the number of photos at https://wordpress.org/photos as well as increase the number of contributors.
\n\n\n\nIn this series we’ll talk with organizers, volunteers, and participants about how the event went as well as the community team, about how this event is a model for the second generation WordPress events.
\n\n\n\nIn this particular we’ll meet organizers Bigul Malayi and Ajith R N.
\n\n\n\nThis article is available in Video, Audio, and transcribed text.
\n\n\n\n\n\n\n\n\n\n\n\nAudio Edition
\n\n\n\n\n\n\n\n[00:00:00] Topher: Hello! My name is Topher DeRosia. This episode begins a five part series on the WordPress photo festival, 2024 that took place February three through 10. We’ll talk to organizers, volunteers, and participants about how the event went as well as the community team, about how this event is a model for the second generation WordPress events.
\n\n\n\nBefore we get started, I’d like to provide some background for the event. At the State of the Word 2021, Matt announced the WP Photos project. A project to have the WordPress community submit photos for use by anyone in the world for any [00:01:00] purpose. As of today, there are over 15, 000 photos available in the Photos repository.
\n\n\n\nThe 2024 Photo Festival was an attempt to both boost the number of submitters as well as the number of photos. We begin our story talking with Biggle from Kerala. Biggle, can you tell me your full name and where you live?
\n\n\n\n[00:01:27] Bigul: Hi, good evening. I’m Bigul. My full name is e. Malai is my family name.
\n\n\n\nI’m from, South India, southern part of India. I live in a state called Kerala. And my city name is Kozhikode, Calicut. It is one, in the olden time it is very famous for, what to say, spices. So many European traders came here for trading spices in the past. [00:02:00]
\n\n\n\n[00:02:00] Topher: Were those, were those the Portuguese? Like I know the Portuguese would go up.
\n\n\n\n[00:02:04] Bigul: Yes, yes, yes. Exactly. He landed here. He was, then he started the colonization of India. Uh, okay. So the Portuguese came here and before, Portuguese, we were in trade with Arabs and Chinese, traders. So, my city, has been in touch, direct contact with the, foreigners, different traders from the world.
\n\n\n\nFor more than 800 years.
\n\n\n\n[00:02:32] Topher: Wow. That’s really impressive.
\n\n\n\n[00:02:34] Bigul: And, if you, yeah. And for rest of the, my, state Kerala is in touch with the spice spreading and tea, lot of, commodity spread here since the time of Greeks and Romans. Hmm. Maybe you can find, the, some ships of Ella Malabar coast in, so, the Solomon episode of Bible also.[00:03:00]
\n\n\n\n[00:03:00] Topher: Oh, yeah, I’ll bet. Yeah. Um, so we’re here today to talk about the WP photos event that happened there Uh, tell me about it. What is it for somebody who doesn’t know?
\n\n\n\n[00:03:13] Bigul: Okay. Um photo festival, as everybody know, We have no way to contribute back to weight plus since last two years and many people are involved in that project uh, because uh nowadays everyone carry good camera or Mobile.
\n\n\n\nSo we were able to click nice shots wherever we go. So we have a lot of contributors to the, wait portal directory. There are thousands of contributors and, uh, from our in Kerala, we have five meetup groups. And most of the time we organized the meetups and where camps together m took at that. So, uh, we noticed many people from, our community.
\n\n\n\nWe have a, uh. We have [00:04:00] three active with, with, WhatsApp group and we have, five meet groups also. So from there we noticed many, people in our communities, actively contributing to WebPress photo directory. And few of them, the photos were selected in, in our associated newsletters and uh, also some other websites related to it.
\n\n\n\nPress. Uh, especially like a good number of times, zero press, et cetera. So, as a token of appreciation, people love to contribute more back to the WordPress photos. So, as per the, current status, many, bedcams. Uh, or waitress meetup groups are organizing a photo walk. So be impressed from, waitress Tokyo group.
\n\n\n\nAnd they, they used to do photo walks very often than other meetup groups. So [00:05:00] we decided to go, something similar, but they did so, A few months back last year, we went to a botanical garden nearby in Calicut, that is hardly, 10 kilometers from my native, I used to go there in the childhood, because that botanical garden has a lot of, plants.
\n\n\n\nwhere it is more than thousands of plant varieties, especially they have a garden for ginger and bananas. Uh, it sounds like
\n\n\n\n[00:05:33] Topher: an ideal place for a photo walk.
\n\n\n\n[00:05:35] Bigul: Yeah. Yeah. Photo walk. So we’ve been there and also they have, they have a very good pond for lotus and, um, water lilies. So And we were able to take a lot of photos there.
\n\n\n\nAnd the funny thing is that actually we were only allowed to stay there for three hours, but that day we went there on a Sunday and that day was very rainy day and we were not able to [00:06:00] walk sometime because of the heavy rain. Thankfully, there were some, kind of a shot, uh, that way to understand.
\n\n\n\nWhat to say? Some kind of a hut. Yeah. A shed hut, hut, hut, or roughly shed there. So we, we were able to sit there and we were able to talk about WordPress and general web development things. So it’s like extended a WordPress day. And we were 15 people and, um, Then, we took more than six hours, to, Rob around botanical cat
\n\n\n\nAnd uh, thankfully that day there were a coffee bar nearby, or there is a coffee bar. Actually, they were serving food also in the working days, but Sundays are day for them, so we were able to only able to drink coffee until four evening . Nice. So, but, the, at. Most of the year was very chilly, because it is very cool and rain was most of the time it was raining and we were able to take very good [00:07:00] photos.
\n\n\n\nAnd I think more than 200 photos from that walk is already in the photo directory by different people. And a few are still remaining to upload those photos. Oh yeah. But still, it is very nice. After seeing, that in those years from the, and we also created few reels and . Sure. So it was very successful.
\n\n\n\nAh, yeah. When we shared it in the, our community groups, meetup groups and uh, WhatsApp group, we got very good response then, from the people and they want to be part of that. But, in, so we thought that if we had taken 20 or 30 people to. Or a botanical garden, because the photos will be similar, because there is a limitation.
\n\n\n\nThere will be many photo duplications. Not sure. Yes. Yes. There are a lot of chances for that. So, we started to think about how we can have a photo contributed day [00:08:00] and how we can differentiate from a photo market. Then we came with the idea about it. Uh, it was a half day for the contribution day. And we organized it in last year after 23 weeks after the photo book.
\n\n\n\nUh, and it went very well. Uh, it it was in last November, and it went very well. We were able to contribute another 200 photos from and most of the participants were different part of Kerala. Uh, so more than 60 people attend that event also. So, that was a very interesting, feedback from the people.
\n\n\n\nAnd, but, we, there were a lot of positive feedbacks and one of the negative feedback was, they’re not getting much time to contribute the photo. As we ah know. Uh, we can only upload, five photo at a time and Right. We have to wait for the moderation. Uh, so we were looking for, an option how we can, uh.
\n\n\n\nWe can make a remedy for this and [00:09:00] what will be the exact solution for this when we are organizing a photo walk or photo contributor day. So people want to contribute more than 10 or 15 photos. And we have to, we have to consider it as a part of the event, these photo sessions. So we were thinking about different models and Finally, we came up with the idea that still few people don’t know what, why we should contribute the photos and what are the methods we have to follow, what are the things we have to take care of.
\n\n\n\nSo we decided to have a different format. Uh, we plan to organize a photo festival and it’s fully dedicated for the contribution of WordPress photo directory. And we decided to. Run it as a one week program on the first day, we organized two orientation, one in the, Asian morning time zone and one in the hour evening time.
\n\n\n\nSo the people from different [00:10:00] parts of the globe can attend even, uh, the people from the American side also can attend because it will be early morning for them. So we organized two meetings. One is in the early morning time, time and evening time. So, more than a hundred people attended both of the meetings, all in one.
\n\n\n\nAnd they, at, they came to, know more about how we can contribute to the photo directly and what all are the things we have to take her about. What is the relevance of a CCO license, et cetera. Sure. We had a very interactive discussion, on the both sessions. And people started to contribute and the interesting fact that our goal for this photo festival was 1000 photos to the photo directory in a one week time.
\n\n\n\nOn the first day itself, there are more than 400 photos submissions. And that is the first time the photo directory is facing that much load. Actually the moderators was busy. For the next one week, [00:11:00] because whenever you look to the photo directory, there will be more than 200 to 50 photos in the queue.
\n\n\n\nEven on the last day, there were, we spent a lot of time on Friday and also Saturday morning. And then also there were more than 60 photos, submitted for our photo festival. So that was an immense response. Our goal actually, as like I mentioned before, our goal was thousand photos, but we were able to.
\n\n\n\nI mean the pupil sub contributor more than around two, 2000 photos. But as you know, we cannot, there, there are few of the photos around 400 plus photos. Were not up to the mark. They have. Yeah. It always happens. They were matching tower guidelines, so it happens. So we were, we had to reject those photos because they, most of them were not up to the market because of different issues like clarity paid, et cetera.
\n\n\n\nSo, in, uh. After that also, even we [00:12:00] rejected 400 plus photos, there were, thousand 544 photos contributed the WordPress photo directory as a part of that. And, it is contributed by, more than 160 contributors from different parts.
\n\n\n\n[00:12:16] Topher: And that’s, that’s just within one week.
\n\n\n\n[00:12:17] Bigul: Right. Yeah, within one week.
\n\n\n\nActually, the funny thing is that, more than 300 people registered for the event, but thankfully only 170 people contributed. Otherwise, it will be a big, big, big, big, delay will cause that to monitor the photos and moderate the photos. It will take a lot of, lot of time. It will not be possible to sort all the things in a one week time.
\n\n\n\nSo overall, we get a very good feedback and. It is, it’s a nice way of contributing back to WordPress.
\n\n\n\n[00:12:53] Topher: Yeah. Uh, I do know the moderator struggled to keep up because they came in so quickly. Um, at one point [00:13:00] there was, I think a thousand in the queue. Um, I watch personally, I watch every photo go by in an RSS feed just for fun.
\n\n\n\nAnd, there’s usually 40 or 50 in a day. And I got up over 2000 in my reader before I could start catching up. And so that was crazy. Um, I personally was ill during that time. So I wasn’t able to moderate or even attend. And so, and I’m one of the moderators. So, that put extra weight on some of the others.
\n\n\n\nUh, Marcus Burnett is a moderator and he was at a word camp. And so, it was, it was a pretty stressful time. I don’t think anybody expected that volume. Um, and it was. It was pleasantly international. Uh, you know, it was India heavy, but that’s okay. It’s that was. That’s your home, your home base. But I saw people from all over the world contributing, and that [00:14:00] was very encouraging.
\n\n\n\nUm, I’m excited to see other cities, other States around the world, pick up the mantle and. And do something similar, um, sort of like the Olympics, you know, where, it’s, it’s international, but it’s really about the city.
\n\n\n\n[00:14:25] Bigul: Yes. Yes. We can consider, because, after this, when we can conclude the photo festival, most of the participants were checking when will be the next event.
\n\n\n\nSo of course we have to think about a bigger vision, maybe next year, in a bigger manner.
\n\n\n\n[00:14:46] Topher: Um, tell me about the future. Have you, have you already thought about, doing another one yourself? Have you thought about, or has anybody approached you and said, Hey, we’d like to do this [00:15:00] also.
\n\n\n\n[00:15:01] Bigul: Yeah, we got a very good feedback from the community because community, because few approach, I mean, a few community organizers in touch with us, they, they.
\n\n\n\ntold told us that they will be doing something similar as a part of their webcam. Uh, not in a bigger, bigger manner, but a kind of a smaller version of this. Uh, so I, I hope, it will be followed by, many other communities and people want a bigger version of this. Uh, so maybe, next year we can, we can plan a bigger one.
\n\n\n\nYeah, I, in a sense, what I mean that, actually that, many people contributed more than 30, 40 photos and they want to contribute more. And also the thing is that. They were not getting enough time to contribute as they, they want because, many, [00:16:00] uh, participants conducted us through different social media channels, even a few of them contacted us directly, directly because they have our, phone numbers or WhatsApp numbers.
\n\n\n\nSo they, they ping me directly and say, why my photo is spending queue for last two days. I have tons of photos with me. I want to contribute. I want to contribute. What, well, when you will be moderate. Okay.
\n\n\n\n[00:16:25] Topher: Uh, so that’s, that speaks to some of the logistics that we need to take care of. Yeah. Particularly around moderators.
\n\n\n\n[00:16:31] Bigul: Yeah. So yes, please carry on,
\n\n\n\n[00:16:36] Topher: but we have enough moderators for daily submissions. It’s working fine. Yes, exactly. But so that’s not going to scale. So, yeah, points that out. This is a good stress test for the for the system.
\n\n\n\n[00:16:51] Bigul: Yes, exactly. So, but we can do that. Uh, we can, we can in touch with moderators. Uh, in advance.
\n\n\n\nIf this time [00:17:00] we only pinged them, um, just around two weeks before the event. Next time we can make a, a long plan and we can ping them in advance, two, three months advance. So they can be ready. They can devote some time on that particular two, three weeks. And we can give people, more than a week or 10 days or 15 days.
\n\n\n\nContributing to the WordPress photo directory. So everybody will get enough time to contribute their good photos to the photo directory. And also, uh, so there will not be any hurry. So we will get enough submission also. And also as a moderator, we will get enough time to moderate it. And, for, for us, it will get enough.
\n\n\n\ntime to sort out the photos and announce the winners rather than we keep doing in a one or two days. Uh, so, that is our plan. And also, many people, be discussed in person multiple [00:18:00] times. Many people want to contribute to the WordPress photo directory, but they’re not willing to create an account in WordPress.
\n\n\n\norg or they are not willing. Submit the photos one by one and when we, when we were, sharing this group in a few of the professional photographers we know and they shared it in their WhatsApp group about this. Uh, so immediate response is that, is it possible to send the photos, send the photos via email?
\n\n\n\nUh, so that is the normal practice. Yeah. Normal practice here. Uh, some, when a online media or a, regular media conduct the event for the photo festival like this, for example, nature for the festival or, by wildlife photograph festival. There are a few photo festivals happens here most of the time.
\n\n\n\nUh, by conducted by some organizations or online, uh, agencies like that. They will only ask them to send the [00:19:00] photos we have made. So they were expecting the same from us. So, we expect a few, professional photographers participations, but unfortunately we only get less than 10, from our state, because of this.
\n\n\n\nSo next time we will think of a way to include them also. Uh, so we have to work on that. Uh, we need, if we get one or two volunteer to monitor this, we will surely consider this.
\n\n\n\n[00:19:28] Topher: Yeah. I know, I know that there are develop professional developers in the world who became professional developers because of WordPress.
\n\n\n\nI’m going to be really curious to see if we get professional photographers. Grow out of this program. Yes, exactly. That would be really great.
\n\n\n\n[00:19:49] Bigul: Yeah, we are hoping for that also. But there is also another problem is that, they, they are ready to share a few of them are ready to share, but they are not willing to [00:20:00] share in a license.
\n\n\n\n[00:20:02] Topher: Right?
\n\n\n\n[00:20:03] Bigul: Yes. That is a difficulty. Yeah, that’s a difficulty. And so at least we missed a few great photos because of that, but we can compromise with that, because we, that’s one of the most important thing in our guideline. Sure.
\n\n\n\n[00:20:21] Topher: Yeah. Um, I’ve given some thoughts to that and we, I think we as a community need to do a better job of communicating why it’s worthwhile to, for a professional to submit some photos.
\n\n\n\nUh, under the CC zero license, um, they never want to give anything away. It didn’t make sense. It it’s their culture. Um, but I think, I think we can convince them that it’s, that it’s worth it in some ways. Um, so that’s, that’s something we can learn from this project.
\n\n\n\n[00:20:56] Bigul: Yes. And also, a few of [00:21:00] the, Professional photos submitted in our, Event as a part of this event get wider recognition.
\n\n\n\nOne of them is, selected as the 15, 000 photo. Yeah. There was a tweet from Waitress, Twitter handle about, 15, 000 photos and one of the professional photos submitted as a part of the event is selected for that. Ah, that’s great. The one, maybe you remember the blue one, um, of uh, Kingfisher, blue Kingfisher?
\n\n\n\nYes, I do. It’s, yeah, it is selected as one of the, best photos of, our photo festival.
\n\n\n\n[00:21:40] Topher: Ah, that’s great. Um, I’d like to talk to you for a few minutes about, organizers. I noticed you have a lot of them. Mm-Hmm, . Um, my, my local work camp usually had four. What did you have 20 or something like that? [00:22:00]
\n\n\n\n[00:22:00] Bigul: Yeah, I actually, as I told you before, we conducted, I mean, we organized this event as a, on the band banner of it, the Scarlet community.
\n\n\n\nUh, we have, uh, for community with respect to community here. So, all these organizers from that group. Okay. And they are part of our, last two, three bedcams also. And we worked as a team since we started. So all of them were part of this event in a different, different way.
\n\n\n\n[00:22:32] Topher: So what kinds of, what kinds of different things did they do?
\n\n\n\nI mean, okay. So it’s not a, it’s not a word camp, so you’re not getting a venue. You’re not, you know, all that stuff. What, what did they do for this event?
\n\n\n\n[00:22:47] Bigul: Um, actually, most of us were in the part of, in the initial process itself. So, as, as I described before, a few minutes before we started it as a [00:23:00] photo walk in the first, then we organized as a photo direct, I mean, a photo contributor after they contributed dates.
\n\n\n\nThen we decided to go for a photo festival. So all this idea came when we sit together, in different Zoom calls. So all of them has their own suggestions and we were discussing about the, the, so it took three, four meetings, That will from a photo up to photo festival. So everyone was part of the discussion and they were sharing their idea in our group.
\n\n\n\nSo, so we have a WhatsApp group and telegram group for this. And also we have a slack group. So we were discussing a lot of things, how to, how to execute in a better manner. So, a lot of suggestions came from all of these people and, and also they, they shared about this event in their, all, all possible ways, like, they’re in between their friends and [00:24:00] family in between their colleagues.
\n\n\n\nOkay. In a different way. So that is why we get a wider, spread of this event in a short time, actually as a part. As a part of our budget, there was, 250 allocated for online campaign, especially for the Instagram ads. Uh, but, in the, on the first day, we, our plan was to execute it on, after we, we organize the first orientation, the first day orientation and to wait for the response, how will be the response.
\n\n\n\nAnd thankfully, we got a very good response on the first day itself because of this, indirect collaboration with the people like friends, family, colleagues, et cetera. So that helped, that helped a lot. Uh, so we were able to, do the promotions in a very short, short time because of this wider [00:25:00] base.
\n\n\n\n[00:25:01] Topher: Right.
\n\n\n\nI really like that. Um,
\n\n\n\nI’m accustomed to a lead organizer deciding what the tasks are and then assigning them to as many contributors are as needed, which might be four or five or whatever for an event, or at a very large event, maybe, you know, a dozen or so. But I really like the idea of people coming to the meeting and saying, I think we should do this, and I’m willing to do the work.
\n\n\n\nAnd so now I’m an organizer, you know, um, that’s very, very, open source, you know, to come to the group and say, I’m going to do this work for this project.
\n\n\n\n[00:25:47] Bigul: Actually, we always tell one thing, we always tell one thing here. Uh, we, we are trying to execute that. Like there is a famous verse from Three Musketeers, one for all, all for one.
\n\n\n\n[00:25:59] Topher: [00:26:00] Yes. Yeah, that’s really great.
\n\n\n\n[00:26:04] Bigul: Okay. And also, uh, the important thing is that we also get a very good support from other Indian community, like, for example, maybe you have noticed that, Sadie has created a. video also pinged us to, join us a volunteer. Uh, okay. So she created, she created a article, she write, wrote an article in our, event, event site about how to contribute to web water directly with a good video.
\n\n\n\nSo people were able to, if a people, if a person reading that article, he or she will be able to, get a clear understanding of how to contribute to a web photo directory. So,
\n\n\n\n[00:26:46] Topher: uh, that was translated too as well, right?
\n\n\n\n[00:26:48] Bigul: Yeah, yeah, yeah. Uh, so be conducted. So, in our internal discussion, this idea came that, we can translate this, the article to different Indian languages.
\n\n\n\nThen we [00:27:00] conducted, some of our, I mean, most of our community here, and we were able to, um, Translated to multiple languages like Tamil, Canada, Hindi, Marti, Gujarati, Bengali, Nepali. Okay. Uh, we have translated these master languages, so, that’s really great. Yeah. So it, it, it gave. , it, it, it helped us to get a, uh, wider recognition e even in the community, and people were able to read, read the article in their languages and they were able to, contribute to the, photo directory without much hassles.
\n\n\n\nSo, it helped a lot.
\n\n\n\n[00:27:43] Topher: Yeah. That’s, that’s pretty cool. Um, I interviewed Sadie and, in a couple of days he’ll be able to watch. Okay. Nice. The interview about her making that video. Okay. Um, I think that’s it [00:28:00] for today. Okay. I really appreciate your time. Okay. Thank you very much. Um, you’ve been very patient throughout the entire interview process.
\n\n\n\n[00:28:09] Bigul: It’s been a journey for both of us. It’s a pleasure to talk to you because you are one of our men in the photo. I thank you very much. Actually, we, we, we started to contribute after seeing the efforts you have taken for the photo directory, especially you, Michelle and Marcus.
\n\n\n\n[00:28:31] Topher: Uh, well, thank you very much.
\n\n\n\nWe really appreciate that. It’s nice to hear.
\n\n\n\n[00:28:36] Bigul: Okay. Thank you very
\n\n\n\n[00:28:37] Topher: much. Bigul was not the only organizer by a long shot. There were quite a few. I also interviewed Ajith. So tell me your whole name and where you’re from.
\n\n\n\n[00:28:49] Ajith: Yeah. My name is Ajit R N. So I’m from Cochin, Kerala. It’s a Southern state of India.
\n\n\n\n[00:29:00] So yeah, basically I live near. Uh in the middle of the sea and the mountains so Okay, it’s
\n\n\n\n[00:29:08] Topher: uh, yeah, it’s on the uh, it’s on the Western shoreline, right? Yeah. Yeah, that’s right. Yeah, I know I kind of keep track of things by by their relation to mumbai and I know mumbai is about halfway down on the west And so you guys are like, so halfway between the bottom and Mumbai, right?
\n\n\n\n[00:29:30] Ajith: No, actually South actually we are, no, no, actually we are way below that. So we are the bottom part of the India on the left side. Okay. If you see Yeah. the hot part. . Yeah. . Yeah.
\n\n\n\n[00:29:45] Topher: So, yeah. Okay. So, tell me what you did with the WP WP Photos event that happened recently.
\n\n\n\n[00:29:54] Ajith: Okay. Uh, basically my role was to take care of all the [00:30:00] website and all the design side of things.
\n\n\n\nSo I did most of the website and all the facilitated all the things for the registration. And also we did some small apps to display the live feed of the photos. Oh, nice. Yeah. Right. Yep. Yeah. Also we got some leaderboard too. So anyway, since the event is over, I think that’s finalized. So yeah. Okay. So basically my role was to mostly doing all the technical stuff, I guess.
\n\n\n\nSo, yeah. Yeah. That’s it.
\n\n\n\n[00:30:38] Topher: Yeah. Your title was organizer. Yeah. Yeah. That’s correct. I was surprised. There are quite a few organizers. What was it like 10 or something like that?
\n\n\n\n[00:30:46] Ajith: Yeah. Yeah. Yeah. Something like that. So we basically, we are a group of organizers. So, whenever there’s an enemy, we call a meeting and everyone will [00:31:00] input,
\n\n\n\n[00:31:00] Bigul: uh,
\n\n\n\n[00:31:02] Ajith: we will do their parts.
\n\n\n\nSo that’s it. Yeah, since this was a, we didn’t get enough time to prepare all. Uh, prepare for the event. So like we just got approval and in the next one week or one and a half week, we just, there’s, there’s only a short amount of window. So most of us didn’t have free enough time to go through the whole process.
\n\n\n\nSo a bunch of us came together and we did, and yeah, it’s, that’s basically. Okay.
\n\n\n\n[00:31:43] Topher: Um, Bigger mentioned he was the main point of contact. Well, okay. So I asked him if he was lead organizer and you’d not say yes. He said it was main point of contact. Was there a lead organizer? Was there one person or was it just like main point of [00:32:00] contact was by default?
\n\n\n\nYeah, actually,
\n\n\n\n[00:32:03] Ajith: uh, he was, yeah, actually we didn’t, specifically any lead organizer, so, because. Actually, initially he came up with this idea, so we all communicate through him and he really, yeah, if, if you say, if you, if he can be said, who is the leader, I think it’s, we can tell it first, so, yeah, that’s right.
\n\n\n\nAnyway, we didn’t get into that conversation, so we,
\n\n\n\nwe work as a group.
\n\n\n\n[00:32:33] Topher: All right, that makes sense. Have you, um, organized, been on an organizing team for a WordCamp before?
\n\n\n\n[00:32:46] Ajith: Yes, I did. So actually I was part of the two editions of WordCamp Cochin. Okay. And one edition of WordCamp Kerala we conducted last year.
\n\n\n\n[00:32:58] Topher: So my question related [00:33:00] to that is, how is this different from an organizer standpoint?
\n\n\n\n[00:33:05] Ajith: Yeah, since this is a purely online event, so there is no interaction with people physically. So basically that was a challenge. In some way, or maybe we can say the, we can cut out a few of our teams. Like we don’t need to organize a venue or, and all things related to that.
\n\n\n\nSo basically, yeah. So anyway, the reason we choose to go for an online event, because since it was basically a contributing photos to the photo directory, and if you do it on one day, we. May not have get enough photo contributions. So if it was a [00:34:00] longer event or an online event, then everyone can participate.
\n\n\n\nSo with their own time.
\n\n\n\n[00:34:08] Topher: Okay. So would you say it’s easier, harder or just different?
\n\n\n\n[00:34:16] Ajith: I think it’s just different. So it’s, not an easy path. So, yeah, so,
\n\n\n\n[00:34:23] Topher: yeah, I can imagine some parts would be easier and some parts would be harder.
\n\n\n\n[00:34:26] Ajith: Yeah, yeah, some parts would be harder. So the organizing the talks and all the things, the interaction between the, attendees.
\n\n\n\nSo that was a bit different from an in person event. So I’m not sure if we get enough, networking experience or networking opportunities. With these online events, so Sure, yeah. That, yeah, that’s an issue. So, but the easy parties, like I mentioned before, we don’t need to worry about the venue and the core setup for [00:35:00] the speakers and all sort of things related to that.
\n\n\n\nSo, yeah, that’s, that makes sense.
\n\n\n\n[00:35:07] Topher: Yeah. That, yeah, that. Um, let’s talk about the future a little bit, um, specifically for a photos event, not just virtual, but specifically for a photos event, what would you do differently in the future, especially from your standpoint is as the tech guy, what would you build differently?
\n\n\n\nHow would you come at it?
\n\n\n\n[00:35:30] Ajith: Uh, so I think, the easiest way is to, we can build a efficient. A system to, I mean, display the photos. So currently we have some limitations with the API, how we get the photos and display them. So sometimes it’s harder to get all the info we need in one go or something like that.
\n\n\n\nAnd [00:36:00] the other thing we might need to change is, if we can accept more photos from a user, but that’s a Uh, I think it’s different. So if you get more photos from one person, I think it’s a bit harder to moderate. So I think the other thing, the one thing I would do differently is, the, if we can serve first come first, uh, maybe we can approve the photos of the person who submitted it first.
\n\n\n\nSo maybe that way everyone will get a decent chance. So. Right. Something like that. So, yeah, I think, I know some of the, photos from the users. So since the Q and the admin is random, so maybe some of the photos of, from a user will come to us to moderate regularly. So, yeah. And I think, also in the recent update, [00:37:00] they fixed the sorting issue with the date.
\n\n\n\nSo maybe that will help in the future. So, and the other thing, maybe. Uh, we can, this, this time, I think we didn’t get enough time to plan things perfectly. So yeah, we did in the short amount of time we got. And so maybe next year, if we are, planning to do this kind of event, mostly I think prefer a hybrid kind of event, maybe.
\n\n\n\nSome if anyone can anyone wanted to attend the event in person, they can and also if it’s going to be a longer even like this, maybe at one week or something like that. So sure. Yes. Maybe the initial day we can [00:38:00] just gather like a regular webcam and we all have the token. Or the opportunity to do the networking and or some of those things.
\n\n\n\n[00:38:08] Topher: So, um, you mentioned more time to prepare. How much did you take? How much did you have? Just one week?
\n\n\n\n[00:38:17] Ajith: I think less than two weeks. So that’s
\n\n\n\n[00:38:19] Topher: okay. So if I wanted to do one of these myself, I should plan on three or four weeks preparation.
\n\n\n\n[00:38:28] Ajith: Yeah, that would be perfect. So I, the main reason is we need to prepare the site and the contents.
\n\n\n\nSo once it’s ready, I think, the rest is, spread the spreading the information around the community. So what we did was we just reach out to all our friends in the community and they share the or the social media post. So that’s the, right, that’s how we get all the attendees. So we didn’t [00:39:00] do any like, a promotion or social media advertisement Right.
\n\n\n\nOr anything like that. So it’s, it’s mostly, I I heard that word of mouth, so yeah. That’s it.
\n\n\n\n[00:39:11] Topher: Yeah. That was very impressive. And it worked well. It got me, I mean, Yeah, that’s, that’s why I was there. Yeah, pretty great. Okay.
\n\n\n\n[00:39:21] Ajith: The, the other thing we did differently is we, translate the how to post in different local languages.
\n\n\n\nRight. So, yes. So that way we will get more inclusion from different part of the region. So in India, there is Officially 26 or 30 or something like that. Language is this standard.
\n\n\n\n[00:39:47] Topher: So, right. Yeah. And you personally translated all of them, right? No, no, no, no.
\n\n\n\n[00:39:56] Ajith: I think I only can read one or two of the languages.[00:40:00]
\n\n\n\nSome I can, understand and some I can speak. So maybe only I can read and write.
\n\n\n\n[00:40:08] Topher: So, yeah. What are your main, what, what are those two that, you know, are really well?
\n\n\n\n[00:40:13] Ajith: Actually, my, mother tongue is Malayalam, so. Okay, yeah. Yeah, yeah. So, the other, I can talk in English, so. Great, yeah. It’s not an official language in India, anyway.
\n\n\n\nBut we all speak, communicate in English, since everyone knows it. The other two languages I speak, Tamil. Yeah. So it’s, yeah. That’s nearby. And the other is Hindi. Yeah, it’s nearby. Oh, yeah. And also, yeah, Hindi, so I know a little bit of Hindi. And so, and also I know some Canada or something like that.
\n\n\n\n[00:40:48] Topher: Um, I have, I have my translation badge on wordpress.
\n\n\n\norg. I have, I have translated WordPress [00:41:00] into Canadian, Australian, and British. Okay.
\n\n\n\nThat’s how far multilingual I am.
\n\n\n\n[00:41:13] Ajith: Okay. So, all right. So from English. Yeah.
\n\n\n\n[00:41:19] Topher: Yeah. Well, thank you very much for your time. I appreciate
\n\n\n\n[00:41:23] Ajith: it. Okay.
\n\n\n\n[00:41:24] Topher: Um, and, I look forward to talking to you, talking to you again. Okay. Good. Sure.
\n\n\n\n[00:41:31] Ajith: Thank you. All right.
\n\n\n\n[00:41:32] Topher: Bye bye. And that’s our story for today. I hope you enjoyed it. Be sure to stop by tomorrow.
\n\n\n\nWe’re going to talk to some volunteers from the event and find out what it’s like to work at an event where you don’t really interact with the attendees. Or the organizers or anyone else. What’s it like to run, not just a virtual event, but a photo walk like
\n\n\n\n[00:42:00] this. I’ll see you tomorrow.
\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 26 Feb 2024 19:40:31 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Topher DeRosia\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:34;a:6:{s:4:\"data\";s:13:\"\n \n \n \n \n \n \n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:87:\"WPTavern: WordCamp Canada (WCEH) Announces Call for Speakers, Sponsors & Volunteers\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=154309\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:89:\"https://wptavern.com/wordcamp-canada-wceh-announces-call-for-speakers-sponsors-volunteers\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:6294:\"The first-ever WordCamp Canada is callin’ out for Speakers, Sponsors, and Volunteers, ready to bring the community together, post-pandemic style. It’s a beaut chance for all us Canadians to showcase what makes us unique, from our love for poutine to our bilingual chats, all while diving deep into WordPress, inclusivity, and Indigenous perspectives. So, grab your toque and let’s make it a good one, buddy!
\n\n\n\n\nNeighbour.
\n\n\n\nYou have no idea how good it feels to drop that little ‘u’ in there. It’s also a great word to lead into a conversation about the first-ever WordCamp Canada launching its Calls for Speakers, Sponsors, and Volunteers.
\n\n\n\nPost-COVID many local meetup groups and WordCamps are facing headwinds as the habits of getting together must be re-learned. Facing such headwinds, a group of Canadians has decided that the best way to reboot the community across the country is to host a national WordCamp.
\n\n\n\n\n\n\n\n\n“Many meetups fell dormant during the pandemic and we couldn’t keep up. This is an opportunity for those existing communities, as well as those communities yet to come to come together and maybe find their people.[sic]”
\nShanta, WCEH Organizer
As a fellow Canadian who loves poutine, wears a toque outside in the winter and has often been described as nice, I’m excited to see us celebrating our national identity and inviting others to participate.
\n\n\n\nWith WordCamp US a regular event, you may be wondering why the Canadians felt the need to have something similar. After all, they’re right next to each other and it’s not difficult to travel between the two countries.
\n\n\n\nWelcome to the conundrum that is being Canadian. Because we are different. It is different here and how we view the world, technology and our role in all of it is also different.
\n\n\n\n\n\n\n\n\n\n\n\n\n“Many think we’re the same, but we face some very different challenges, including those challenges because we are so close to the US. [WCEH] gives Canadians and Canadian companies the chance to shine. When many of those companies would get swept up at places like WCUS, they can shine at WCEH!”
\nShanta, WCEH Organizer
Our roads are bumpier and we drink milk from bags. We’re an officially bilingual country where the majority speak one language. We’re open to immigration in ways that might intimidate other countries (humble brag).
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWhile many outside of Canada view it as a maple syrup-hoarding place of multiculturalism and inclusivity, we’re also reckoning with our colonial past and our treatment of Indigenous Peoples and racialized Canadians.
\n\n\n\nTo keep this national conversation at the forefront, the Call for Speakers at WordCamp Canada has placed particular emphasis on topics related to accessibility, underrepresented voices, multilingualism and indigenous communities.
\n\n\n\n\n\n\n\n\n“[There] exists an increasing acknowledgement of the need for conscious efforts towards “a renewed nation-to-nation relationship with Indigenous Peoples based on recognition of rights, respect, cooperation and partnership.” This has informed our desire to focus on indigenous empowerment and perspectives, as well as accessibility, inclusivity, and underrepresented communities in general.”
\nPaul & Gina, WCEH Organizers
The organizing team also expressed their interest in exploring how Open Source and WordPress ideals intersect with Indigenous principles. I’m personally excited to see a WordCamp place particular emphasis on these kinds of topics, it feels very, um, Canadian. Perhaps that’s the point.
\n\n\n\nSo buddy, if you’re looking for a WordCamp to put on your calendar, join me and my fellow moose-herding canucks in my hometown of Ottawa, Canada this July 11-13 for the inaugural WordCamp Canada.
\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 26 Feb 2024 15:36:15 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:12:\"James Giroux\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:35;a:6:{s:4:\"data\";s:13:\"\n \n \n \n \n \n \n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:134:\"Gutenberg Times: Gutenberg Changelog #96 – Gutenberg plugins versions 17.6 and 17.7, Mega Menus, Interactivity API and WordPress 6.5\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:53:\"https://gutenbergtimes.com/?post_type=podcast&p=27679\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:58:\"https://gutenbergtimes.com/podcast/gutenberg-changelog-96/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:65431:\"In this episode, Tammie Lister and Birgit Pauli-Haack discuss Gutenberg Changelog #96 – Gutenberg plugins versions 17.6 and 17.7, Mega Menus, Interactivity API and WordPress 6.5
\n\n\n\n\n\n\n\nShow Notes
\n\n\n\nSection Styling, Colorways, and Typesets for WP 6.6
\n\n\n\nMeetup: How to build modern web layouts with WordPress blocks
\n\n\n\nStay in Touch
\n\n\n\nTranscript
\n\n\n\nBirgit Pauli-Haack: Hello and welcome to our 96th episode of the Gutenberg Changelog podcast. Today, we’ll talk about Gutenberg plugins version 17.6, 17.7, WordPress 6.5 and some more and it’s exciting times in the WordPress space. I’m your host, Birgit Pauli-Haack, curator at the Gutenberg Times and a full-time core contributor for the WordPress Open Source Project sponsored by Automattic, Five for the Future Program. So happy to have Tammie Lister again with me here on the show, and thank you for taking the time again. And so, Tammie, how are you today and what are you working on these days?
\n\n\n\nTammie Lister: Hi, I’m really pleased to be here. So I’ve been working on some many fun projects. I’ve been working on classic themes. I’ve been also working on some custom projects with new products and sites, and I’ve been also working on supporting products through a project called Guildenberg. Yeah, I’ve been just working on some really fun stuff lately and enjoying and embracing that.
\n\n\n\nBirgit Pauli-Haack: Wonderful. Yes, so what’s Guildenberg?
\n\n\n\nTammie Lister: Guildenberg is a guild of products. So it’s an app store and it’s also supporting members who are just dealing with partnerships and also a collective together of people who are creating products and looking at different ways that we can support each other and support through. There’s going to be more on that as it goes. Initially, it’s an app store. It started with a Black Friday deal and it’s going on from there.
\n\n\n\nBirgit Pauli-Haack: Awesome. Awesome. Speaking of product, you also were recently on the podcast, WP Product Talk and talked with Zack Katz and Amber Hynes about designing for the future of WordPress, which started with a question, “What is the future of WordPress?” But it was a really good insight into how the feedback loop needs to be closed between product builders and those who built the software on top, on which they built the products.
\n\n\n\nI think it’s a very good shout out to say, “Okay, just don’t take it all, like the weather, it’s never going to change. You have to adapt.” It’s also something that I think the Gutenberg developers are open to a lot of feedback when it comes to extensibility. It might not be the right time when it comes, but it will be definitely open. And thank you for making that shout out there as well. There was a lot of other good stuff in the talk.
\n\n\n\nTammie Lister: Yeah, it was really good to talk. And also I think sometimes people on both sides, you need to hear it. I know when I was creating both Guildenberg, I really just needed to hear and sometimes I didn’t. You don’t know what you don’t know.
\n\n\n\nBirgit Pauli-Haack: Right.
\n\n\n\nTammie Lister: But also as I kind of said in the podcast, it’s really easy to think, “Oh, well if I log it’s never going to do it.” I did it the other day. I logged something about short codes. Will it get in? Probably not, but it’s probably going to start a conversation about that because really, it’s actually really important for classic to support in some way, something around that because it’s a problem from classic themes. So it’s more of saying, “Hey, this thing is going to prevent whatever, or this thing is blocking me. Is it blocking anyone else?” It’s more of those kinds of conversations to have, and I really think it’s about moving forward.
\n\n\n\nIt’s really interesting when you start talking to people how complicated their stacks are and how you can think of in simple terms, the middle when you’re creating the product, but their stacks are complicated and in that podcast it was really curious to say when they’re creating, they’re creating the WordPress ecosystem, but they’re creating an ecosystems in the ecosystem. That’s the best way to put it, all these different frameworks and product spaces as well. Yeah, it kind of opens your mind a little bit of beyond just core and what core is used for. Yeah.
\n\n\n\nBirgit Pauli-Haack: Yeah. We just started the second iteration of the FSE Outreach Program that Anne started three and a half years ago and was actually focused just on the site editor for three and a half years, but now we broaden that up because phase 3 is coming. We need to have adoption of phase 2. And so if you, dear listeners, are interested in what future features will look like, to have a discussion on a higher level, not just on a bug report or something like that. Come to the Outreach channel on the WordPress Slack, now it’s shortened, it’s not FSE Outreach experiments. No, it’s just the outreach part and there are a lot of good people in there and we definitely value any thoughts on future products or features from there?
\n\n\n\nSo we started out talking about you Tammie, and now it’s again about the community, but I also want our listeners to know about your new site that you have been feeding tips and tricks about the editor on a constant basis for the last four weeks, and there are probably about 25 or 30 tips already there. So how did you come about that? Why?
\n\n\n\nTammie Lister: Yeah, really it was people, I was sharing the same information the same time. So a good example is, people just didn’t know how to do the list view or people didn’t know how to do things that we presumed that everybody knows how to do in the Site Editor or the block editor. And you can really change someone’s life when you show them how to use the list view or you show them how to do something, it suddenly changes their workflow and you can presume that someone knows that or you can presume that someone finds it in a handbook and you can presume that there’s no need for it. So I was, “What could I do to help it?” And I just kind of thought, “Hey, maybe there could be a Twitter site.” It was kind of my original thing. I think it’s going to end up with literally a search form.
\n\n\n\nIt’s going to be the best format for it at the moment. It’s a post that goes out and then the search form is down the bottom. I think the final form, if you’re talking Pokemon, of this site is probably a search box and some tags because I’m kind of enjoying queuing up each weekend and then just having them post. That feels good. It’s really interesting. I want to mix up some of the up and coming stuff as well, because I think that’s useful because it gets a bit confusing whether someone’s using the plugin or not. An example is the post page and the post lists could be different for you, might be different, so tagging some things of up and coming as well.
\n\n\n\nBut yeah, it was really just, I’m not training, but I’ve been going through a lot of helping people with dev and sharing my knowledge because that’s a beautiful thing to do. And in it just saying, “Hey, this is my workflow.” And people go, “How did you do that?” And it’s like, “Okay, people don’t actually know how to do this.” And we have a lot of presumptions, particularly because the editors are a little bit more established or we feel they’re more established and spoiler, they’re not for many people.
\n\n\n\nBirgit Pauli-Haack: Yeah, no, it’s a good service and I really like those little tips and tricks that you published there. Thank you for going through that.
\n\n\n\nTammie Lister: And I would love to know more, so if anyone’s got any, I want to find a way that I get people’s tips. I’m trying to work out how that happens because there’s got to be ones that I’m missing as well.
\n\n\n\nBirgit Pauli-Haack: Yeah.
\n\n\n\nTammie Lister: I don’t know.
\n\n\n\nBirgit Pauli-Haack: I remember at the beginning when the block editor came out, there was also kind of, “What’s the slash command?” “Oh, you don’t have to use it.”
\n\n\n\nTammie Lister: Yeah. And so many people when they… I love that. Because I remember when it was created and it’s like, “This really levels up your workflow.” And it does to this day.
\n\n\n\nBirgit Pauli-Haack: Absolutely.
\n\n\n\nTammie Lister: … this view is the same. Yeah, there’s so many things that unlock powerful commands, copying, discovering the preferences setting for the first time. You’re like, “Oh, where was that all my life?”
\n\n\n\nBirgit Pauli-Haack: Yeah, no, and I didn’t realize that we actually had in the preferences a switch on custom fields or not. The meta boxes on the bottom.
\n\n\n\nTammie Lister: Yeah. How to turn on and off blocks as well, but people really don’t discover that for a while.
\n\n\n\nBirgit Pauli-Haack: Yeah. Even the blocks that came in with your block collections. Yeah, it’s a long list. Yeah.
\n\n\n\nSo speaking about community contributions, there’s a proposal on GitHub on discussing through going forward, do we need additional blocks that are maintained by the Gutenberg developers? Should they be in the editor itself or should they just be discoverable through the single block plugin, but they’re maintained by contributors? So what comes to mind is the time to share block or an accordion block or a card block or a tabs. Are these all things that everybody needs to have or should they just be in a separate plugin and then be installed when they are needed? And it’s an interesting discussion. Of course we share the links in the show notes. What do you think about that?
\n\n\n\nTammie Lister: It’s interesting you say cards because for me, I think the biggest thing this raises is, “What is a pattern and what is a block?” And the big question I find a lot of people when they’re first exploring it, there’s not necessarily a right or wrong answer, or what I come to generally, dynamic is where I come down to but then again, that’s not always a straight answer. But I think a lot of the times when people are making a block, it’s a pattern. So really thinking about, should these be blocks, should these be patterns? Is something to think about. So when we’re talking about the cards, maybe if it has options, maybe if it has different settings, yes, it’s a block, but if it’s just a pattern of cards, to me, that’s a card. If it’s got a loop and it has content, then, yes. So yeah, I love the idea of more.
\n\n\n\nSo accordion is such a good example because I think pretty much every agency has had to make their own accordion block or everyone has had to. So yes, please, let’s support one. Again, I think Slider, whether we want to or not, but as accessible as we can. I’m using those words because accessibility in Slider is not necessarily great, but there’s an opportunity here that we can set some best practices for some awkward blocks and some awkward experiences, that if we don’t set some best practices, they can be quite wooly and wild. So I think that’s also something that’s maybe not getting set here. Setting some of those in would be really nice.
\n\n\n\nSo you learn from core blocks, how to make them, so being able to learn. Having an accordion block you can extend, would be really, really powerful. I again, wonder whether some of these are extending the query block would be some of them or whether they’re formats. So yeah, I love them, but also I think we have to think of what do we have already? What can be used and do they apply to that more? So yes, but it would be my consideration because hundreds of blocks is really difficult to find what you really want. So as long as we have them documented and have the useful ones, then yeah, but accordion block is such a good example that you said.
\n\n\n\nBirgit Pauli-Haack: Yeah, there’s some concerns about maintainability. If it’s in the Gutenberg repo, it might get more attention by maintainers, but I’m not quite sure whether that’s so valid because some of the core blocks haven’t had any attention in three years and still have valid blocks.
\n\n\n\nTammie Lister: I think the presumption of maintainability is, I think some of these will get maintained just because they’re going to be popular and just because they’re going to be used. So accordion, okay, do we like it or not. Tabs is another one, which is also a companion to an accordion one, right? Tab block, whether we want it or not, products is going to be a really common pattern that people have, tab content. So really having those hidden area blocks, which is one of those ones, is this going to be something that probably?
\n\n\n\nAgain, I think making sure that they’re documented, making sure that they have clear paths of contribution. There may even just be people that just contribute to them, which could be a way that agencies contribute. And I kind of am curious if this is an onboard way that just some agencies just see contribution and that could be really awesome, that they just do contribution through these blocks.
\n\n\n\nBirgit Pauli-Haack: Yeah, right.
\n\n\n\nTammie Lister: There got to be some of these blocks already existing out there that could be pivoted in, rather than reinventing the wheel because everybody has these blocks already as well. So I think we’re going to move on to Anne. Anne in her post, she wrote a post called Overlapping Problems. This addresses a complexity that arises when multiple issues coexist. It’s really good and it kind of builds on from this Twitter thread by Brian, and there’s also going to be a Hallway Hangout and it’s called, Let’s Chat about the overlapping problems in the Site Editor, on the 27th of February at 17:00 UTC.
\n\n\n\nAll of it kind of is the effects of those, I’m calling them paper cut problems, those little problems that stack up and those need for adaptive problem solving, Anne gives some great examples. There is a giant Twitter X, whatever you want to call it. I’m really curious what you think about this? My own personal feelings are that I think we’ve just got to do a lot of listening and move into that space and I’m really excited to hear the Hallway Hangout, but what do you think?
\n\n\n\nBirgit Pauli-Haack: Yeah, I think there are some interesting problems to solve that are once you use it, that might come a little bit more obvious and then they run into it, especially when you work with agencies. It’s hard to decide if you change something for the entire site or just for the block. So do we put it in theme.json or do we let the user handle whatever color it is, that’s one thing. But it does not really, I have sometimes the decision-making paralysis, so where do I tackle that? And also I don’t like it, where did I set this so I can fix it later on? It’s kind of a lot of places where I can get lost, and I think that’s one of the things that a lot of users have. Also, what hasn’t been yet solved for an enlightened experience is the navigation. There’s a lot of experimentation going on.
\n\n\n\nThere’s a lot of, oh, there was in the last two years, and I think we’re getting there and it has been great work being done, but it’s also something to think about, lean back and say, “Okay, we have a new user, how do they perceive it and all that.” I think also one of the biggest problems that I see is, and I had this discussion again two or three weeks ago, was the difference between template editing and page editing and people getting lost and creating their own site with new templates instead of new pages, which then bring some other problems with it. So I think listening is definitely something that is a good skill set here when we talk with agencies, also to really hear the underlying problem.
\n\n\n\nOne I had just on a call on Hallway Hangout on the intrinsic design was that, although there are no view ports or simple breakpoints tools there, but there are hard coded view ports in Gutenberg that you can change as an agency developer, you need to walk around that quite extensively. And that is certainly something I wasn’t really aware of, but knowing that that’s happening, hard coded things are not really good for flexibility, what’s the next step forward to kind of get this out?
\n\n\n\nSo yeah. Certainly, I set out to collect some of the things and find the strategic places to tackle them. We also worked on the extensibility, triage issues, triaging kind of thing. So there are a lot of activities and initiatives going on and I love those, they are now happening, when really the vision has been materialized of the Site Editor and the block editor. Many people come around and say, “Wow, I didn’t know how that kind of shook out.” But now tackling those overlapping problems is definitely something to set out for 6.6. Yeah.
\n\n\n\nTammie Lister: I think people are also learning that they don’t have to or what they can turn on, and I think that that’s the message, it’s on or off is, you don’t have to do that and learning where you can turn on but it’s still really tricky, with that and those controls. And you just made a really good point about, you have to know so well the experience, the variables and the components to be able to make some of those stress cases, edge cases because they cause you stress, decisions that there’s a certain level you are going to make because you’ve had to use it already. So there’s almost like, it’s really difficult to get the space to do that whilst you’re trying to also keep up with clients and you’re trying to do stuff.
\n\n\n\nSo it really is about just the experiments we’re seeing, the explorations we’re seeing, and just having these conversations on both sides with listening and open and just on the implementation side, which agency freelancers, people building from products, from everything, all perspectives are really, really key here is, “Hey, I’m trying to do this thing. I can’t do this thing. I can’t do it because of.” And sharing that, quite simply is incredibly powerful. It’s just being able to have those real cases of how does that person do that and okay, 10, 20 other people want to do that, as you’re saying with extensibility. So yeah, it’s one of those just collecting how many are trying to do it and it’s not by numbers because it might just be like it’s one really, really critical thing that we can fix, but it’s important.
\n\n\n\nBirgit Pauli-Haack: So just want to reiterate, the Hallway Hangout, it’s an informal discussion among contributors, is taking place February 27th at 17:00 UTC. Yeah, they’re going to share the Zoom link in the core editor channel just so you know where to go. Of course, also share the invitation and Anne’s blog post in the show notes.
\n\n\n\nNext up is what’s released and that we are in hot, hot release cycle for WordPress 6.5, Beta 1 was released last week, Beta 2 was released this week and it’s really, really timed, dear listeners, to test your plugins themes sites to see if they’re compatible or if there are any issues before they happen and do bug reports. Whatever can be fixed in the release cycle does not get rolled out to millions of people.
\n\n\n\nSo there’s a big, big call for testing and the test team has a list of things how to do this and what to test. But I also have some numbers, so the highest average number of enhancement per Gutenberg release is 68 and the second highest average total PRs per Gutenberg release is 198, so similar to 6.4 with 67 and 192. But, however, 6.4 only included 6 Gutenberg versions, while 6.5 now includes 10 Gutenberg versions. So even those that are end of year releases were really big. So it’s really interesting, huge numbers. The amount of total PRs in the cycle was 1,892.
\n\n\n\nYeah, that’s just some numbers, some people like numbers. And they were on the Gutenberg side for the edit for WordPress 6.5, there were 25 new contributors who submitted PRs to the cycle. So that’s also really cool. Well, there is a source of truth coming out. The field guide is coming out with Release Candidate 1 that is scheduled for March 4th, so Beta 3 is next week and then in two weeks is Release Candidate, that’s where also the dev notes come out.
\n\n\n\nAnd we are going to talk about Gutenberg 17.6 now and 17.7 because those were the big, big push to get all the great features in, especially those that offered developers to extend things. So yeah, first up 17.6.
\n\n\n\nTammie Lister: So the first one we have in the future is the interactivity API. I’m going to kind of list a couple of things, but they’re, I’m going to get onto the examples because those are two very big words. That I always feel with the interactivity API, it’s good to have examples because it feels quite abstract, if that makes sense. So there’s been adding things and just a maturing of it, that’s the best way that you can see it.
\n\n\n\nBirgit Pauli-Haack: Right.
\n\n\n\nTammie Lister: So it exists and it’s there, is the best way to put it. But there’s also been, so Mario, Ryan and Josepha discussed it on the 73rd episode. Wow, 73rd of the WP Briefing podcast, and there will be a link in show links. But also really exciting is Nick has just done a working example, he’s going to document mega menus, very excited about that. Using the interactivity API and why I’m excited about that is it’s opening up possibilities of things to be able to do and the whole point that we’ve been having this discussion, there’s a theme, of people needing open and tools and things, and this is just that to me. I’d love your input, but it just shows examples of things that you’d be like, “Oh, well I can’t do that so therefore, I can’t use the Site Editor or therefore, I can’t use these aspects of the new things.” But now we are starting to be able to see working examples of where maybe you can’t use it in production, but you could start to be able to use it.
\n\n\n\nBirgit Pauli-Haack: And what this example from Nick Diego is doing, is using two features that are coming with WordPress 6.51. One is to actually add your custom block to a navigation block. And the second one is the interactivity API becoming a public API, for developers to use. So we will have in the show notes a small blog post and also the link to the GitHub repo where you can look at the code of the custom block that enables a mega menu. But I think what I also read was that a lot of people are waiting for the mega menu, but it’s such an individual site-related need that I think it’s going to be really hard to make it a 80%, 20% kind of thing, to have it in core.
\n\n\n\nBut I think one of the purposes of the interactivity API coming into core is to open it up for developers to bring their site needs to WordPress and solve them with their own code. But what the interactivity API also brings, and that was very clear in the briefing, is also that now interactivity, every developer solved it themselves in an agency or for a block plugin, but there is no standard and the interactivity API brings the standards. So now something that was done by an agency that works together with a plugin, actually the blocks can talk to each other.
\n\n\n\nTammie Lister: Cool.
\n\n\n\nBirgit Pauli-Haack: … yeah. So in that area, and that I think is really opening up the whole ecosystem quite a bit.
\n\n\n\nTammie Lister: I’m really excited. It’s interesting you mentioned, I don’t think there’s one way to solve for the mega menus either. I know templates have been talked about, yes. We’ve also even got the tiny blocks, we’ve got all these options, but again, it comes down to having this functionality in these tools, which is super exciting.
\n\n\n\nBirgit Pauli-Haack: Totally, totally. And so I bring us a little bit down because the next thing I wanted to, it’s not a big thing, it’s a small thing, but we add default font sizes option to the theme.json files. So themes can now create default font sizes and make them available to their users for that and add them to their spectrum there.
\n\n\n\nTammie Lister: And that brings in the font library as well because the font library is coming in. So that kind of ties in and I will say, the font defaults that you now have in theme.json available, any defaults make it so much easier to create from. There’s a number of times you had to set defaults and not that you will use the defaults all the time, but having things like default font sizes, having things like default spacings and spacing settings to give you shadows, give you a good or maybe, that you could use and also allow you to have some sketch places. So moving on from that, we have custom fields and block editor. So again, add effects for box shadow tools to block inspector. And then we move on to enhancements, which I’ll let you kind of take.
\n\n\n\nBirgit Pauli-Haack: Yeah, and I wanted to say the box shadow tools were available for a while already in the Gutenberg plugin, but then now come in also to WordPress 6.5, so users can actually apply drop shadows to certain blocks. It’s only available to four blocks, the button, the image and the columns block, just to see if there’s other needs that need to be built into it. But I really like it already because the little tool that shows you not only the default block shadows that core comes with, it also if a theme decided to add some presets for that, they’ll also show up in this little box where you can select those, those shadows.
\n\n\n\nTammie Lister: It’s really fun to make the shadows and even you can really do presets and your own presets pretty easily, in theme.json. I’ve been playing with that.
\n\n\n\nBirgit Pauli-Haack: Yeah, Justin Tadlock did a great article on that a while ago actually, on the developer blog and we’ll reference that in the show notes. And I’m actually working on an update on that just for the user interface of that and how that all works together. In the enhancements, there’s a lot of things happening and with, I don’t know, 160 or 170 PRs, we are not going to read all of them. And yeah, you definitely want to look through the Changelog on the what’s new posts, but I like that the theme now has a color on wrapper. I wanted to point that out for the theme developers. So there is a foreground color for the theme component, so you can set that. And interactivity API has received a ton of PRs and I think we need to wait for the dev notes to really talk about that, otherwise it’s going to be a two-hour podcast today. Is there anything that you are looking for?
\n\n\n\nTammie Lister: So on the block library, there’s some interesting stuff. Footnotes support for other custom post types, word quote block has padding and margin support, which again, this is part of when something’s put out, you do a best guess when a core block is put out, a lot of these are best guess, and we also talked earlier about, there’s so many blocks already getting back around to them. So the word quote block, I don’t think it has had some work for a while, but really adding some padding and margin, that’s probably something that, I know it’s going to be something that a lot of people have been putting in their theme.json or have been putting in custom siding quite a while.
\n\n\n\nSo now being able to have that is really, really important. And aspect ratio remove support on the group block for now, so that’s obviously something that maybe wasn’t working as well. So there were all these kind of things that are put out there and iterated on, which I think is part of this, is looking at each core block as still a work in progress, which I think is really, really important as we maintain them, still really having those as well.
\n\n\n\nBirgit Pauli-Haack: Yeah, the aspect ratio is actually available for the color block, but for the group block because all the additional blocks in there that kind of didn’t work out.
\n\n\n\nTammie Lister: Yeah, it’s really messy.
\n\n\n\nBirgit Pauli-Haack: Yeah. And just to call that out, that if you have tried working with it, it’s also not working, so they pulled it out from that.
\n\n\n\nTammie Lister: And we use group block, so grid is coming or grid is there in experimental, and I think group block is a stop gap block, that’s one of the ways that I see it. And other times where we will be using other tools at some point and because of that, some of the tools that it will have eventually or should have eventually, don’t work. We shouldn’t to use it for stop gap. There’s many a time I use group block, probably wouldn’t in the future.
\n\n\n\nBirgit Pauli-Haack: So yeah. Yeah, probably. Yeah, unless it’s a pattern, then you’re probably good with putting it in a group block so it has…
\n\n\n\nTammie Lister: Yeah, but who knows? They may have a pattern wrap, I don’t know.
\n\n\n\nBirgit Pauli-Haack: … pattern wrap?
\n\n\n\nTammie Lister: Yeah, we may to, right, because group block is kind of like our default, put it in a group block, right? Which that may also be… We are deviating, but that also is something that if you have a block with certain functionality that doesn’t necessarily always work for it because it’s on its own. It’s a really useful block, but it’s not necessarily adaptable in those senses. It kind of works, but it kind of doesn’t. Color block had that problem for a very long time. We used to even use, I remember trying to use color block as a background for my whole entire page because that was the only way that you could get background images, back in the day.
\n\n\n\nBirgit Pauli-Haack: But now you can get it in a group block.
\n\n\n\nTammie Lister: You can, and I was so glad when you could get that, but it literally was the only way you get forward. So all these changes are coming over time and that also shows how things have adapted as well.
\n\n\n\nBirgit Pauli-Haack: Yeah, and what is now in 17.6 as well as in 17.7 are the final touches on the data views, which enable the grid layout for templates and parts, as well as adding the bulk actions to the page views. Bulk actions are edit or delete. Yeah, I think that those are the two. But the data views, they’re coming to WordPress 6.5, but only in the Site Editor except for, well they’re coming in the Site Editor also for pages but not for posts. So that’s kind of the only place where you have to get out of the editor and come through that. So it’s really interesting and I like them. Some interfaces are a little bit overlapping, that kind of confused me, but yeah, I’m easily confused. So it’s like you move into a new neighborhood and all of a sudden, all the sounds are kind of in your face and by the time you get settled in two weeks, you don’t hear the trauma anymore, you don’t hear the…
\n\n\n\nTammie Lister: But it’s existing UI patterns, so it’s not based on patterns that we have, like in uncommon applications, so it has its roots in familiarity at least.
\n\n\n\nBirgit Pauli-Haack: … yeah, absolutely. Yeah.
\n\n\n\nTammie Lister: So moving on, we have site editor, we have group templates and a sidebar list, anytime that you have the ability to group things. I’m very excited because we have giant lists in our sidebar, so this is kind of awesome I think.
\n\n\n\nBirgit Pauli-Haack: … exactly, exactly. Yeah, there are quite a few other things as well that the global site changes, yeah, it’s added to the safe flow. And then what I overlooked was that there is now a live preview on the theme that has been in there since 6.4 and in the plugin, but there is now you can also activate it in the modal, so there’s an activation place in there, so it streamlines that process.
\n\n\n\nOn the patterns, we have a few items that are, in terms of the pattern overrides, I don’t think we talk about the pattern overrides here at the podcast. So that’s a new way to work with sync patterns. It’s an added feature that you can create a pattern and then with maybe a heading and a paragraph and an image, and then you can style it, you save it and then you can go to each one of those content blocks and say, “Allow overrides.” In the advanced section in the sidebar.
\n\n\n\nAnd then when somebody or your editor uses that pattern, they can change the picture, they can change the headline or the paragraph. But when you decide for each instance and when you decide as a site owner or a theme developer or agency developer to say, “Okay, I want to change the design of that pattern.” Then you can change the original and there’s an interface for that and then those changes propagate overall those instances where it was used. So if you change the background, the background has changed for all of them. So that’s the pattern overrides idea. And they are available to four blocks, and that’s the image block, the heading block, a paragraph and button block. That’s where you can decide on pattern overrides as a user for your patterns. So now you can use the site editor to build patterns, pattern overrides and sync patterns, content lock patterns, they all have the same words, patterns.
\n\n\n\nTammie Lister: So I guess the big one to move on to is a font library and there’s a lot listed here. I’m going to list out some stuff and then I’d love for you to maybe describe a bit about the workflow because you’re really good at stuff like that. And I’d love to kind of hear in your own words that. There’s update, update, update is what we have listed here and refactor because it’s ready and it’s there. So we have the modal, we have the ability to disable if you want, using a PHP filter, which is super important because if something exists, having the ability to turn it off is also important. Improving the font collection, rest controller, making notices more consistent, update the font families. But I’d love for you to maybe describe some of the workflow and features and what you think of this?
\n\n\n\nBirgit Pauli-Haack: So the font library. Oh yeah, I get the hard part. All right. Okay. So the font library is, think of it as similar to the media library. So it has the function that you can upload fonts and then you can enable the fonts and you can use the fonts in your further design of the site. But you as a site owner are not dependent on the theme developer to make decisions on your font. You can do it yourself and there are font foundries out there. Well, the biggest one is the Google fonts, but there are also Adobe fonts there.
\n\n\n\nAnd you as a designer probably know more. It’s a little bit hard to find how to get to the font management space. And that is in the style sidebar, on the right hand side, above the fonts section, there’s a little icon that has two dots and a few lines. It’s not a cog for work tools, but it still shows some management features there. And then it opens up a modal where you can see which fonts are installed already and then you get an upload button and then you can upload your fonts with all the fonts collection or how do you call it, the different styles of the fonts. So it’s the semi-bold or bold or these kinds of variations.
\n\n\n\nTammie Lister: Variations, yeah.
\n\n\n\nBirgit Pauli-Haack: Yeah. And then you have options to turn them off. So if you have a font that has 16 variations, you only use three of them, you can switch off all the other ones. So this is really good, it’s pretty comprehensive as a feature already. So yeah, test it out and find the break it because it has been really in development for what, four major releases?
\n\n\n\nTammie Lister: A while, yeah.
\n\n\n\nBirgit Pauli-Haack: A while, yeah.
\n\n\n\nTammie Lister: You mentioned the positioning. I think if you are using the create block theme, always get that wrong, plugin, you’re kind of trained a certain place to go to, theme font management. So yes, it is in a different place. So your furniture has moved, but your furniture is still there. It is a feature that is the missing feature of styling. We have color management, we have media management, so font management is, and you did beautifully with that description, I knew you would. So it is the missing one. Yeah, it is going to be really exciting what people have. And back to your point about good ways to do things in standardization, I think this is also, it’s one of those ways that it’s easy to add fonts the wrong way when you don’t know how to do it the right way. And when you know how to do it the right way, you don’t have a problem.
\n\n\n\nAbsolutely, so this tool maybe isn’t for someone that has that in their workflow, that absolutely has pre-packaging fonts, who uses whatever they use in their workflows. This is quite often probably for people that don’t know how to do that and want that flexibility. And it’s a great way to be able to have control on your site without having to have yet another bit of custom code from a random site and trusting and all those kinds of things. So yeah, it is a really easy way to just do things right, from the right start and know that you’re being performant as well.
\n\n\n\nBirgit Pauli-Haack: Yeah. And I think lots of freedom sometimes is not always a good thing, but for many people, they want the freedom to kind of figure out what they actually want. Sometimes you don’t know what you want until you see…
\n\n\n\nTammie Lister: A lot of people aren’t going to turn this on because papyrus and…
\n\n\n\nBirgit Pauli-Haack: … yeah, for many agencies, the piece that we have highlighted is the most important part is, the disabled fonts library UI, using a PHP filter, that’s going to be in your theme functions code for some of them.
\n\n\n\nTammie Lister: That’s really good that we’ve got that from the start because quite often, that shows from the start having these features to turn off. When we first had some features because it was harder to do or these features wouldn’t always turn off a bulb so easily. So definitely from the start making sure, particularly these really styling opinionated features, they are from the start having these PHP filters that’s recognizing this work flow that you are going to have a PHP, you now can turn it off. So I think that’s great, that couldn’t be better having that. So yeah.
\n\n\n\nBirgit Pauli-Haack: No, the font library is opening up in the site editor for theme developers or theme designers who are not developers because they get all the tools in one place.
\n\n\n\nTammie Lister: And I use it, sorry, I always go back to the Dreamweaver analogy because that’s what I do. I pretty much a couple of hours a day, I’ll be sketching in the Site Editor on a vocal site and that’s how I come up with new designs now. It’s like, maybe do some styling, but it is as Dreamweaver, that’s when I use it as my sketchbook because that’s how you come up with the ideas and how you explore things now.
\n\n\n\nBirgit Pauli-Haack: Yeah, I know you have a lot of work to do and you have a lot of irons in fires, but I think what would be really cool would be a live stream where you just kind of sketch out a theme and design a theme for a few minutes.
\n\n\n\nTammie Lister: I use Dreamweaver, it’s super fun.
\n\n\n\nBirgit Pauli-Haack: Using Dreamweaver and the Site Editor of WordPress or something like that.
\n\n\n\nTammie Lister: Because also you make decisions there and there. And sometimes I’ll be doing it for a couple of hours and you make decisions there and then with the blocks, and I mean you make some really bad code spaghetti, you really do, but then you unpick the code in your Visual Studio is my editor. Because the export button, the best thing in the world, you hit export and then you have your mess, like your sketchbook, and then you can refine it. That’s the best way I can describe my workflow for creating the theme. It’s not everybody’s, but that’s mine.
\n\n\n\nBirgit Pauli-Haack: But it would be interesting to see it from…
\n\n\n\nTammie Lister: Yeah, I will. I should do that. Thank you.
\n\n\n\nBirgit Pauli-Haack: … absolutely, yeah. So the next thing is extensibility part, and we talked about it briefly when we talked about Nick’s mega menu that is now an update for the navigation block that can render hooked inner blocks. So you can have your custom block go in there or other blocks to go into the navigation block. That opens us up for not only the allowed ones, which was, I think the search block was one of them, and page list block was one of them, but now you can just have anyone in there, any block in there. And there was another, in 17.7, there was a bug fix that also does the lineups in the order list. Yeah, it’s all the same styling there and have it all in an order list. Right, yeah.
\n\n\n\nTammie Lister: So we have new APIs, we have two which are block API, and they are block bindings, API ad block bindings, PHP, registration mechanisms and post MetaSource and the experimental flag. Say that fast. And the block bindings API refactor logic into block binding’s class and singleton pattern. Oh, that’s the term, singleton pattern.
\n\n\n\nBirgit Pauli-Haack: That’s a different pattern, I’m telling you.
\n\n\n\nTammie Lister: I know.
\n\n\n\nBirgit Pauli-Haack: And singleton? Is there something like a simpleton?
\n\n\n\nTammie Lister: I don’t know.
\n\n\n\nBirgit Pauli-Haack: I don’t know but something’s that really hard.
\n\n\n\nTammie Lister: To me, this just shows refinement of it. I’m curious what you think as well?
\n\n\n\nBirgit Pauli-Haack: Yeah. Well the block bindings API is really exciting. API coming and in 17.6 it was under the experimental flag, but 17.7 it was open up for public consumption. So it will come to WordPress 6.5 and that is, that you can connect a block to a, for instance, post meta custom field. So you can have a paragraph that uses the custom field of weather and every day when you do an entry, you say in the custom field, “Okay, the weather is rainy and windy and under 25 degrees.” And then you have a place on the template where you can output that particular custom field with a block. And of course right now, the block binder is the first iteration in WordPress, but it’s mostly for developers.
\n\n\n\nJustin Tadlock already published on the developer blog an introduction to the block bindings API to connect it to custom fields. And he has the example of having an image and an old tag for the image stored in a custom field. I just published a rather, almost no code example, using the good old meta boxes to edit custom fields because this iteration doesn’t have a use of interface yet, to add or edit custom fields. So because that’s a little bit tricky, not so much for the text fields, but when you go into select boxes, when you go into radio buttons or checkboxes or these kinds of things, you need some underlying developer registration there. But yeah, I share both articles in the show notes because it kind of helps you with the 6.5, what is it doing? And even if you are a developer, it’s really interesting to see how you can. Because it actually will take care of some of the little blocks that we used to create to just get the content out of a post meta field, and that is streamlining the whole thing.
\n\n\n\nSo I think that was it for 17.6. I’m just scrolling fast through and I’m getting a little motion sickness here going on. Yeah, I highlighted two more overrides thing, but it’s just what we already talked about. Oh, and 17.6 also brings a great drag and drop feature. The drag and drop was actually a big push to make that easier to do, and now you can create rows and galleries with just dragging and dropping things. So if you have a picture on your canvas in the block editor and then you drag another picture next to that image, it will create automatically a gallery. So that’s really-
\n\n\n\nTammie Lister: I have seen people try to do that with the editor.
\n\n\n\nBirgit Pauli-Haack: … now they can actually.
\n\n\n\nTammie Lister: Yeah. But it’s why would they not try and do that? Of course.
\n\n\n\nBirgit Pauli-Haack: … yeah. Right, right, right. Yeah. And that’s certainly something for your editor tips maybe, when 6.5 is out. For documentation, there is now a video demonstration for the quick starter guide. So the quick start guide for block development was revamped and has a nice example and walks us through all the steps. But it now also supports a video that it’s like, if somebody explains it to you and shows it to you, it’s easier to grasp than just reading a wall of text and that’s kind of in there. So we are definitely looking out for that. It was actually 17.6 where the block binding experimental flag was removed so people could show and run. That was it, that was good works, 17.6.
\n\n\n\nTammie Lister: Okay, we on 17.7 now, I feel like?
\n\n\n\nBirgit Pauli-Haack: Yes, we’re going right into it.
\n\n\n\nTammie Lister: Yeah, attacking everything.
\n\n\n\nBirgit Pauli-Haack: Attacking everything. Yeah.
\n\n\n\nTammie Lister: So I’m going to go through, there’s some enhancements there. So we have in data views, diving straight into, and of course in the show notes, it’s going to be a kind of link to this as well, in 17.7. I assume we’re going to go through this quite lightly because it’s just that included in 16.5, but it’s worth remembering that we have delete bulk action to patterns, really useful deleting bulk. And selection and bulk action to grid view, again super useful. And add primary filter, API, I’ve forgotten how to use words apparently. Again, it’s all these ads and removes, it’s that refinement, which I think is really important to say. And showing the sync status filter by default, again, it’s these little things you’re like, “Whoa, they would be useful.” The tips, right? Yeah, over to you.
\n\n\n\nBirgit Pauli-Haack: Yeah, definitely. But the database is really, there was a major push for the block library. I’m just pointing out two things. Social icons now have the updated Patreon icon, so if your website uses that, you now get the new icon for that. And in 17.7 there was the block shadow support added to the columns and image block, which we talked about a bit. And 17.7 was actually the major push for the drag and drop, also to dragging from the inserter, all from the desktop to template parts and allowing moving things within the template parts. And so that is really cool. Yeah.
\n\n\n\nTammie Lister: Yeah. And we’ve got in the block editor, we’ve got add block UI for nav, block link UI and imprinting new UX invoking which text link UI. Again, links are really, navigation thorny problem, linking in navigation, thorny problem, the interface. I worked on that for a while myself, I know how complicated linking really is to get right and feel okay. And then open a new tab from link, remove and open a new tab from link preview, is also there. So obviously the feedback was, should be removed as well. So it’s iterating and really improving those areas.
\n\n\n\nBirgit Pauli-Haack: Definitely. Yeah. What I really like on the link UI, is actually the search from hosts on your site. So if you publish it out there, you can really search for, “Oh, I want to link to the block bindings API in particular.” And it finds it for you and you just have to link to it. What it does not find is yet, anchor links on the same page and that is still an open PR, but I think it’s already worked on.
\n\n\n\nTammie Lister: That will be magic when that happens, because if you think of, well, very particular education or science documentation, it’s just all handbooks. It’s required information.
\n\n\n\nBirgit Pauli-Haack: Absolutely. Yeah. And then maybe we get also a revamp of the table of content blocks when that is in there.
\n\n\n\nTammie Lister: Oh, that would be so good. Yeah.
\n\n\n\nBirgit Pauli-Haack: All right. So there was a lot of things in this 17.7. There was for the extensibility, that the navigation block can now be used. Third-party blocks can now be used in a navigation block as descendants of the navigation block. We talked about that already here.
\n\n\n\nTammie Lister: I see a note that you’ve put by the performance, which is really interesting, which is from Riad again, which I always love his performance posts, they’re just the great ones. There’s lots of performance improvements in a single release. There’s two times faster editor loading time. I’ve always been very careful how I say performance. And four times faster typing, processing, faster previews, interactions like block selection in WordPress 5.0. Wow. Because if you look at-
\n\n\n\nBirgit Pauli-Haack: WordPress 6.5?
\n\n\n\nTammie Lister: … sorry. Yeah. 6.5. Yeah. What did my brain just do? My brain’s just tired everybody. Hello. Thank you for correcting me.
\n\n\n\nBirgit Pauli-Haack: The performance things that we had here are kind from Riad Benguella, and I think that triggered the 5.0 for you because there’s been good work.
\n\n\n\nTammie Lister: I think I was maybe going with, since then they’ve been performance posts, that’s where I was going. My brain, good morning, my brain, it’s lunchtime. Can you tell it’s lunchtime in Europe for us. But those performance posts have always been really good because initially when the editor was created, it was, is it performant? Well, by having some measures that Riad did, it was really useful to literally know how performant it was compared to other things because you always get the perception of things are more or less performant, but actually having stats is really important. So I always get very excited when I see Riad commenting on performance.
\n\n\n\nBirgit Pauli-Haack: Yeah. And he’s working on it and he had this wonderful website. I don’t think I should mention it, but now I did, where he also tested some of the other plugins, how they work with a block editor and see how their performance is improving or decreasing, so to speak. So yeah, he’s very keen into that particular section of development. And that’s a good thing because the more features come in, the more load it might take. So yeah, there were quite a few efforts to bring some of the performance back to the block editor.
\n\n\n\nTammie Lister: Every piece of UI that you add can add or take away, which is something I learned, it can take away with the performance. You sometimes think the most minimal interface is going to be the most performant, and it isn’t always, which is a brain flip, but just having that baseline and that data has been really true to be able to know. So yes, big shout out and call out on that one.
\n\n\n\nBirgit Pauli-Haack: Yeah. So I think we are through 17.7. There was a lot of fixing of things and a lot of adding things and bug fixing.
\n\n\n\nTammie Lister: Right. Yes.
\n\n\n\nBirgit Pauli-Haack: And there’s also a huge set of documentation updates there with copying and formatting edits and fixing lists, formatting and all that. So there’s all this quality of life that it doesn’t interrupt your reading flow when these things are in there, but it’s also a residue from the update of the developer resources design-wise that happened in last month or in December. So some of the pages you definitely need to update to kind of follow the new design there.
\n\n\n\nTammie Lister: Which is really good.
\n\n\n\nBirgit Pauli-Haack: Yeah. I think that’s it. Yeah. Excellent. Excellent. So, well, we are right into the show, and I think we have one section that is, what’s an active development and discussed. And what a lot of people are missing in Gutenberg and the patterns and the templates are actually a section styling. That you have a section that is styling that you can reuse that styling and apply it to other sections without having to go into fonts, go into color, go into border, go into dimension, go into padding, to replicate some of the styling, but not for the whole page or site, but only for sections. And the contributors are really working on getting that into the editor and I will share the links to that issue. That’s a tracking issue, where those discussions happen. And have you looked at that?
\n\n\n\nTammie Lister: I have, and it reminds me back, my brain’s going back in the day of when early theme.json conversations about, what if you could just share a piece or you could share that easily with someone and be like, “Hey, I’ve created this awesome style snippet kind of thing and I just want to share it.” So I love that we’re doing this, but I also want a way that I can just be like, “Hey, I’ve got this awesome snippet that I want to share.” And do that as well. So I think that that’s also the piece I’m really curious about. I’m really curious about the Museum of Block Art and all the patterns. I would love a really easy way to share styling as well. So I feel we’re getting there, which is super exciting, but that kind of is good to me.
\n\n\n\nAnd block styles, which is ish or pattern styles is also something that I would love to see. And really future thinking pattern variations is something that I’ve had quite a few discussions with people of a need for pattern variations and be able to say, and this kind of falls into that of being able to say, “This is the default pattern.” But quite a lot of the time people are using the whole style variation when they don’t need to because they maybe just want to change a section. So yeah, this solves it, but the sharing and then having a pattern variations option is for the future maybe, as well. Yeah, I think for me, users are thinking of patterns and how can they have variations just as much as they’re thinking of blocks.
\n\n\n\nBirgit Pauli-Haack: … yeah, it’s kind of block style variations, is kind of one of the things where saying. Okay.
\n\n\n\nTammie Lister: People think in patterns, they don’t think in blocks. If you shut your eyes, you don’t see a site build of blocks, you see a site of patterns. So you’re going to want pattern variations, not block variations.
\n\n\n\nBirgit Pauli-Haack: Right. Yeah. Or layout variations. Yeah, if you have certain layouts that you’re kind, “This is my site color layout.”
\n\n\n\nTammie Lister: Yeah. Or template variations you are going to want. And again, people sometimes take patterns a little bit far and make the whole template a pattern. So yeah, there’s a whole best practices and conversations, but the sharing as well is super fun. But able to say to someone like, “Hey, I’ve got this amazing style that I just want to share.” And having a bank of them, even for the community, I don’t know?
\n\n\n\nBirgit Pauli-Haack: Have a little site there. Yeah. I was wondering…
\n\n\n\nTammie Lister: A site of shadows.
\n\n\n\nBirgit Pauli-Haack: … well, some users are not really good at putting color combinations together, so there was also that.
\n\n\n\nTammie Lister: They’re not. And also accessible colors are kind of hard. There’s some websites which are good, but being able to have like, “Hey, here’s a really accessible pattern style, using a pattern from the pattern directory that I’ve done a pattern variation, now I’m sharing the style.” That could be awesome for someone.
\n\n\n\nBirgit Pauli-Haack: That would be awesome.
\n\n\n\nTammie Lister: … to put up and run, rather than having to be fixed to that style. So all of this is really exciting for the future.
\n\n\n\nBirgit Pauli-Haack: In your opinion, your listeners counts. So go in and share what you think about things and how you think about things because it will make things better. So that’s what wanted to share with you, because there was the idea to maybe get this into 6.5, but there was no way that the discussions end in time to act on certain decisions. Yeah. And with that, I think we’re at the of our Changelog 96 and with Tammie Lister, who is phenomenal to have you on the show again.
\n\n\n\nTammie Lister: Thank you.
\n\n\n\nBirgit Pauli-Haack: Is there anything that you want to talk about that you didn’t get a chance to talk about before we close it?
\n\n\n\nTammie Lister: No. I got to talk about everything I wanted to. Thank you so much for having me again on the podcast.
\n\n\n\nBirgit Pauli-Haack: All right. Well, it was absolutely my pleasure. And so before we end the show, there’s a Hallway Hangout coming up February 27th. There’s also a Developer Hours coming up with the layouts, how to build modern web layouts with WordPress blocks, with Justin Tadlock and Ryan Welcher and it’s also on February 27th, an hour before the Hallway Hangout on the overlapping problems. So you get the good things that is now possible and then you talk about some of the overlapping problem. Yeah. Or you decide either one of them will be fine. And that’s it, what I wanted to announce here.
\n\n\n\nAnd as always, dear listeners, the show notes will be published on gutenbergtimes.com/podcast and this is episode 96. And if you have questions, suggestions, or news you want us to include, send them to changelog@gutenbergtimes.com. That’s changelog@gutenbergtimes.com. Yes, that’s an email address. So thank you all and thank you for listening. And the next show will be after WordCamp Asia. WordCamp Asia is from the 8th to the 9th and the week following, we will have another podcast covering 17.8 and 17.9. And of course, Release Candidate with all the dev notes that we all will have. So thank you all for listening. Wish you all a good time and happy WordPressing. Goodbye. Bye, Tammie.
\n\n\n\nTammie Lister: Bye. Thank you.
\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 26 Feb 2024 14:35:01 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:19:\"Gutenberg Changelog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:36;a:6:{s:4:\"data\";s:13:\"\n \n \n \n \n \n \n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:62:\"Do The Woo Community: Hear From 13 WordCamp Asia 2024 Speakers\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://dothewoo.io/?p=79142\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:61:\"https://dothewoo.io/hear-from-13-wordcamp-asia-2024-speakers/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:382:\"In anticipation of WordCamp Asia 2024, listen to thirteen speakers share what they will be talking about in their session.
\n>> The post Hear From 13 WordCamp Asia 2024 Speakers appeared first on Do the Woo - a WooCommerce and WordPress Builder Podcast .
\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 26 Feb 2024 06:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:37;a:6:{s:4:\"data\";s:13:\"\n \n \n \n \n \n \n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:23:\"Matt: On the Reddit IPO\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:23:\"https://ma.tt/?p=111742\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:40:\"https://ma.tt/2024/02/on-the-reddit-ipo/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:1423:\"I’m looking forward to the Reddit IPO, and I think it’s awesome that they opened up a top-tier IPO tranche to their community. People with 200,000 karma points or 5,000 moderator actions on Reddit will get access to something that has previously been reserved for the most elite allies of financial institutions. Wow!
\n\n\n\nI’m sure this was not easy to do so Reddit users should understand that at this very important juncture in the company’s history it has gone above and beyond to include you. I’m mostly a lurker on Reddit so my 958 karma doesn’t qualify so I’ll get access with the rest of the normal folks.
\n\n\n\nIf I ever IPO something from Automattic, it will include the same for people who have contributed to WordPress. And every supporting open-source project underneath it. (It’s turtles all the way down.)
\n\n\n\nMy only fear is that code contributions are structured in a way that is easily legible, so is anything that happens on w.org, but we may miss including people who have contributed to the growth of WordPress in non-legible ways.
\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Sun, 25 Feb 2024 22:42:04 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Matt\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:38;a:6:{s:4:\"data\";s:13:\"\n \n \n \n \n \n \n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:99:\"Gutenberg Times: Block Bindings, Layouts, Font Library, Mega Menus and more — Weekend Edition 286\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://gutenbergtimes.com/?p=27510\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:62:\"https://gutenbergtimes.com/block-bindings-weekend-edition-286/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:25485:\"Howdy,
\n\n\n\nNext week, I’ll be heading out to Taipei, ahead of WordCamp Asia, to acclimate and do some sightseeing. If you are in the area, you can double-check my calendar so we can meet. Getting meeting times and places sorted ahead of time, makes it more likely that the conversations will happen, and not just between doors or sessions.
\n\n\n\nThis week, you can get more insights on what is coming with WordPress 6.5 again. Now that Beta 2 has been released, it’s time to test your plugins and themes for compatibility and report issues.
\n\n\n\n\n\n\n\nI am totally excited about this new release and I wish you fun exploring the new features!
\n\n\n\nYours, 💕
Birgit
PS ICYMI:
\n\n\n\nWordPress 6.5 Beta 2 is now available for testing. The WordPress test team has a few tips for your testing pleasure: Help test WordPress 6.5. In last week’s edition I shared tools to set up test sites.
\n\n\n\nRonny Shani reported on the release on WPTavern: WordPress 6.5 Is Around the Corner; Test Beta 2. Shani, accumulated quite a collection of links and videos about features already published on the web.
\n\n\n\nBud Kraus invites you to the Learn WordPress Online Workshop: What’s New In WordPress 6.5? on April 9, 2024, at 19:00 UTC. He’ll cover, among other features
\n\n\n\nRecording the next Gutenberg Changelog episode, Tammie Lister and I talked through Gutenberg 14.6 and 17.7 and what comes to WordPress 6.5 and other community initiatives and discussions. The episode will arrive at your favorite pods app over the weekend.
\n\n\n\n![\"\"](\"https://i0.wp.com/gutenbergtimes.com/wp-content/uploads/2024/02/Screenshot-2024-02-24-at-10.29.42.png?resize=652%2C183&ssl=1\")
\n\n\n\n🎙️ Latest episode: Gutenberg Changelog #96 – Gutenberg plugins versions 17.6 and 17.7, Mega Menus, Interactivity API and WordPress 6.5 with special guest Tammie Lister
\n\n\n\nIn their post, Overlapping problems, Anne McCarthy addresses the complexity that arises when multiple issues co-exist and interact with one another, complicating their resolution. McCarthy discusses strategies for managing these concerns by prioritizing them and employing a holistic approach to understand and resolve their interconnected nature.
\n\n\n\nThey also emphasize the psychological effects of facing such issues and the need for adaptive problem-solving techniques. McCarthy included practical examples to illustrate how these concepts are applied in real-world scenarios.
\n\n\n\nBrian Coords kicked off an interconnected Twitter thread , and as a consequence Anne McCarthy invites contributors and extenders to a Hallway Hangout: Let’s chat about overlapping problems in the Site Editor on February 27 at 17:00 UTC.
\n\n\n\nTammie Lister published four more Editor Tips:
\n\n\n\nJamie Marsland, PootlePress recreated NASA homepage with WP Blocks in 30 mins! Follow along as Marsland uses nothing more than WordPress, the default block theme, and core Gutenberg blocks (no plugins, no additional CSS).
\n\n\n\nBrian Gardner, WPEngine shows you in his video how to disable patterns in the WordPress block inserter and site editor for his Powder theme, available in the WordPress Theme repository. His solution: a simple uncheck the pattern category on a settings page, before you turn over the site to a client.
\n\n\n\nAnne McCarthy posted a new video: No Code, All Fonts thanks to the Font Library in WordPress 6.5. She wrote in the description:
\n\n\n\n| \n \n \n ![](\"https://i0.wp.com/gutenbergtimes.com/wp-content/uploads/2024/02/Screenshot-2024-02-07-at-11.29.34.png?w=652&ssl=1\") A month ago, Anne McCarthy suggested Early Opportunities to Test WordPress 6.5. Meanwhile, Gutenberg 17.6 has been released and 17.7 is in the works. For my explorations, I used WordPress… Read more. | \n
| \n \n \n ![](\"https://i0.wp.com/gutenbergtimes.com/wp-content/uploads/2024/02/Screenshot-2024-02-21-at-11.06.40.png?w=652&ssl=1\") With the upcoming release of version 6.5, WordPress will receive the first iteration of Block Bindings API, a way to bind content of blocks to data stored in custom fields.… Read more. | \n
Eric Karkovack set out to Clearing Up the Confusion Surrounding Block Themes. “Some users may not know if block themes are suitable for them. Others may have never heard of them at all. And we can’t forget the confusing comparisons with classic themes.” he wrote. Karkovack lists quite a few reasons why one would use a Block theme over a conventional theme.
\n\n\n\nAnders Noren, theme builder from Norway Sweden and early adopter of block themes, just announced a new block theme: “Norrsken is a simple blog theme inspired by the Aurora Borealis.” Introducing Norrsken. Fun fact: it is Noren’s 30th theme in the WordPress Repository!
Noren published his first theme, Lingonberry, in 2013. His first block theme, Tove, made its debut in September 2021 and Norrsken is his 9th Block theme in the repository.
\n\n\n\n![\"\"](\"https://i0.wp.com/gutenbergtimes.com/wp-content/uploads/2024/02/Screenshot-2024-02-23-at-10.25.20.png?resize=652%2C404&ssl=1\")
\n\n\n\n\n\n\n\nNick Diego has been Experimenting with block-based mega menus combining two different extensibility features of the block editor coming to WordPress 6.5:
\n\n\n\nDiego shared his code on GitHub. He is also working on a tutorial for the WordPress Developer Blog.
\n\n\n\nJamie Marsland was inspired to try it out, and created a few examples. In his video WordPress Gutenberg Mega Menus – Sneak peek! he shares his knowledge and shows you how you can use it, too.
\n\n\n\nAnne Katzeff, graphic designer, theme builder, artists and fellow WordPress meetup organizer, ventured on the journey of building her first Block theme and shares her progress and pain points. Her blog posts are rich with screenshots and other illustrations. She really takes you along her design process and how she gets things done.
\n\n\n\nNext Tuesday, Feb 27 at 16:00 UTC, Justin Tadlock and Ryan Welcher will host the next Developer Hours session on building complex layouts with blocks. Nick Diego likes to call this the art of “block composition” and you won’t want to miss this. You can RSVP via Meetup: How to build modern web layouts with WordPress blocks
\n\n\n\n![\"How](\"https://i0.wp.com/gutenbergtimes.com/wp-content/uploads/2024/02/Feb-27-Dev-Hours.webp?resize=600%2C338&ssl=1\")
\n\n\n\n\n\n\n\n\nHey there! Check out the latest “Keeping up with Gutenberg – Index 2024” where you’ll find a fresh, up-to-date list of all the posts from the teams working hard on Gutenberg. We’re talking Design, Theme Review, Core Editor, and more, from January 2024 onwards. I’ve been keeping tabs on everything just for you.
\n\n\n\nWant to take a walk down memory lane? No problem! You can revisit the old days with these links: 2020, 2021, 2022, and 2023. Have fun diving in!
\n\n\n\n\nAre you a PHP developer and hate JavaScript? Well, could be you just need someone like you to explain to you the important bits that are used in WordPress. Aurooba Ahmad published: Introducing JS Essentials for WP Devs, a course “with 15 bite-sized lessons delivered daily to help you absorb JavaScript essentials. So you can go from zero to JS development as quickly as possible.” she wrote. The first lesson will come out on March 4, 2024, you need to sign up, though. The best part? It is free.
\n\n\n\nJustin Tadlock introduced the first segment of a tutorial dedicated to the Block Bindings API on the WordPress Developer blog. The article, titled “Introducing Block Bindings, part 1: connecting custom fields,” provides step-by-step instruction and code examples on how to connect custom fields to blocks within the WordPress editor and display on the front end. It serves as a primer to the new API, that helps to streamline the process of binding meta fields to blocks,
\n\n\n\nOn the WPTavern site, James Giroux reported on Interactivity API Prepares for its Official Debut in WordPress 6.5. “The Interactivity API and how it uses WordPress could be a pivotal moment in the Project’s history. It could create a new way of working with WordPress. ” he wrote. And he might be right. It’s definitely exciting, and I am excited about all the tutorials and case studies that will be written in the upcoming months.
\n\n\n\nIf you don’t have a lot of time, but are curious about the Interactivity API, you and listen to Mario Santos, Ryan Welcher and Josepha Haden Chomphosy on the 73rd episode of the WP Briefing discussing the Interactivity API. “a new foundational tool that helps developers create memorable interactive front-end experiences.” and the show notes lists a ton of resources.
\n\n\n\n![\"\"](\"https://i0.wp.com/gutenbergtimes.com/wp-content/uploads/2024/02/WPBriefingInteractivityAPI.jpeg?resize=652%2C367&ssl=1\")
\n\n\n\nA couple of weeks ago, I shared about Buzz around the Interactivity API on the Weekend Edition 284, with links to more documentation and videos.
\n\n\n\nRyan Welcher ran a Live Stream on Twitch and working on converting a React app to do blocks with the Interactivity API in WordPress.
\n\n\n\nLeonardo Losoviz Gato GraphQL v2.1, it allows doing GraphQL as Automator, leveraging GraphQL persisted queries to automate data-related and block-related tasks. In his post, Automate your WordPress tasks, with the new Gato GraphQL v2.1, Losoviz added an example how the comments block can be automatically added to the post. “As you can compose the GraphQL persisted queries and automation rules directly within the wp-admin, it takes no time to create a super-customized automation pipeline, tailored to your needs.” Losoviz wrote.
\n\n\n\nThis week, Tammie Lister spoke on the WP Product Talk podcast, where she discussed Designing for the Future of WordPress. You can find the full episode on their website soon, right here.
\n\n\n\nDuring her talk with Amber Hinds and Zack Katz, who both own plugin companies, they talked about how WordPress seems to be both moving too slowly and too quickly at the same time, making it hard for people to keep up. She also encouraged people to speak up more when they find something missing in WordPress.
\n\n\n\nNeed a plugin .zip from Gutenberg’s master branch?
Gutenberg Times provides daily build for testing and review.
Now also available via WordPress Playground. There is no need for a test site locally or on a server. Have you been using it? Email me with your experience
\n\n\n\nQuestions? Suggestions? Ideas?
Don’t hesitate to send them via email or
send me a message on WordPress Slack or Twitter @bph.
For questions to be answered on the Gutenberg Changelog,
send them to changelog@gutenbergtimes.com
Featured Image: Makarand G. Mane Colorful outdoor wedding stage (mandap) found on WordPress Photos
\n\n\n\nDon’t want to miss the next Weekend Edition?
\n\n\n\n\n\n\n\nMatias Ventura, Gutenberg’s Lead Architect, recently made a pitch to incorporate some single-block plugins in the Gutenberg GitHub repository:
\n\n\n\n\n\n\n\n\n“There’s a growing subset of blocks that we may contemplate creating that are either more niche or—for various reasons—not necessarily an immediate fit for the bundled library in core. This would include blocks that have enough appeal, demand, and where offering an endorsed implementation can significantly help both creators and viewers given best practices can be ascertained.”
\n
These plugins won’t just be guests—they’ll become roommates, proudly featured in the Blocks Directory: “designed, developed, published, and maintained by core contributors in this repository” but available to install as standalone blocks in the directory.
\n\n\n\n![\"\"](\"https://149611589.v2.pressablecdn.com/wp-content/uploads/2019/12/block-directory.png\")
Early design prototypes of the Block Directory\n\n\n\nThe tension between users’ demand to bundle more functionalities and the maintainers’ inclination toward keeping core as lean as possible won’t be resolved anytime soon. Yet this presents an interesting compromise: if the estimations are accurate, and most websites are built with a combo of Group blocks holding Heading, Paragraph, Image, List, and Button blocks, then having this living arrangement will benefit both segments of the community.
\n\n\n\nThe Block Directory features a subset of single-purpose plugins that users can install right in the editor without leaving the page you’re working on.
\n\n\n\nIncluded in the Block Editor since WordPress 5.5, it has been the topic of several public debates since Matt Mullenweg prioritized it as an upcoming focus area in 2018.
\n\n\n\nAs reported on WP Tavern, the original proposal was to host small, JavaScript-based blocks that users could easily install via searchable in-editor UI. The critical responses to the technical limitations, the divergence from the native UX, and the potential performance toll it would entail didn’t prevent the final implementation from being almost identical to the initial version (although a few early design prototypes did address the UX issue).
\n\n\n\nNo matter where they’re hosted, Blocks are plugins. And plugin developers are the jelly in WordPress’ sandwich.
\n\n\n\nTreating these smaller-scoped blocks as standard plugins that must adhere to the platform’s Plugin guidelines regarding monetization, along with the introduction of a set of technical restrictions—no Dynamic Blocks, no block extensions, preferably no block collections, and no style Variations—has left many frustrated.
\n\n\n\nThe same technical and business-related concerns raised during the discussions on the initial proposal remain unresolved in this latest proposal. Still, it does offer a modest promise to share the burden of maintenance and updates and the benefits of the Authored by WordPress.org stamp of approval.
\n\n\n\nThis time, though, the questions aren’t so much the technical functionality, the UI, or the business aspects; Ventura’s exploratory proposal is an administrative reform, hinting at the evolution of Gutenberg: no longer an experimental add-on that ships an ever-expanding array of specialized blocks but a maturate platform that focuses on fundamental core blocks, treating the former as cherished friends who are welcome to stay over.
\n\n\n\nUpdate: the term “3rd-party” was removed to avoid confusion with non-core plugin developers. (Ronny Shani, 27.02.2024)
\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 23 Feb 2024 21:15:13 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Ronny Shani\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:40;a:6:{s:4:\"data\";s:13:\"\n \n \n \n \n \n \n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:82:\"Gutenberg Times: Block Bindings and Custom Fields – an (almost) no-code example\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://gutenbergtimes.com/?p=27537\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:86:\"https://gutenbergtimes.com/block-bindings-and-custom-fields-an-almost-no-code-example/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:10801:\"With the upcoming release of version 6.5, WordPress will receive the first iteration of Block Bindings API, a way to bind content of blocks to data stored in custom fields. Custom fields have been around for a long time. What wasn’t available was a way for content creators / no-code site builders to read out the values of custom fields without using plugins like ACF or Metabox, etc. To include values from Custom fields on Theme templates, you also need a developer to help out.
\n\n\n\nThis first iteration is mostly for developers. Justin Tadlock published Introducing Block Bindings, part 1: connecting custom fields.
\n\n\n\n![\"↩\"](\"https://s.w.org/images/core/emoji/14.0.0/72x72/21a9.png\")
︎![\"GitHub](\"https://img.shields.io/github/downloads/bph/gutenberg/total?style=for-the-badge\")
core/patterns or core/post-meta. So you might ask why should I bother? And you’d be right. Whether you are a no-code site builder or site owner, don’t quit just yet.
\n\n\n\nAs Custom Fields have been part of WordPress since the Stone Age, there is a way to add and modify custom fields. The good ol’ meta boxes.
\n\n\n\nBlock Bindings will open so many possibilities that many users have been longing for since the start of blocks in 2017. I found the feature so intriguing that I wondered if I could make it work now using as little code as possible. And with a minimal squinting in the code editor, you can start using it, too. Even if only as a proof of concept. There is the little warning: Use this in production at your own risk.
\n\n\n\nHere is a rundown of my idea:
\n\n\n\nEach blog post is part of a logbook, which reports what happened today– including a note about the weather, which then appears above the title of a post.
\n\n\n\n![\"\"](\"https://i0.wp.com/gutenbergtimes.com/wp-content/uploads/2024/02/Screenshot-2024-02-21-at-11.10.24.png?resize=652%2C419&ssl=1\")
\n\n\n\nHere are the broad steps to accomplish this:
\n\n\n\nThe middle step is the meat of the matter, and that’s where the squinting skill comes in. If you know how to use meta boxes to create custom fields, you can skip over the next section right to the middle step.
\n\n\n\nFirst, you need to enable Custom Fields for the post editor via the Preference menu . Go to the 3-dot Options menu and select Preferences. But before you go there, make sure you saved all your changes to the post. To show the meta boxes below the post, the block editor needs to reload the page, and unsaved content would be removed.
\n\n\n\nHere is a short video.
\n\n\n\n \nYou can add a new custom field called “Weather” to the post and add the value: “Sunny with a chance of rain in the afternoon.”
\n\n\n\n \nFor subsequent posts you can select the name of the Custom field from the dropdown box and add the value.
\n\n\n\n \nThat was our short discourse on handling Custom Fields with WordPress. Now we apply your knowledge a bit further.
\n\n\n\nThe documentation for the Block Bindings shows how you can use the block markup to add information about the meta field (aka Custom field) to the block.
\n\n\n\nThe template looks like this:
\n\n\n\n<!-- wp:paragraph {\n \"metadata\":{\n \"bindings\":{\n \"content\":{\n \"source\":\"core/post-meta\",\n \"args\":{\n \"key\":\"Weather\"\n }\n }\n }\n }\n } -->\n<p></p>\n<!-- /wp:paragraph -->The source parameter identifies the place where the system looks for the information. Here it says, “core/post-meta.” That’s the space where custom fields and their values are stored. In the args section, it asks for the key of the custom field, that’s the name, which is “Weather” in our case.
Yes, it can be a bit intimidating. You need to enter the code editor for a minute to add this to your post.
\n\n\n\nNow, here comes the hard part for non-coders.
\n\n\n\nHere is a video of the whole process.
\n\n\n\n \nPhew! For the first time, that seems like a complicated move. You might not want to do too often, right? Or maybe it gives you a bit more confidence. I’d be happy to help you while you try to figure it out. Just email me at pauli@gutenbergtimes.com or ping me in WP Slack as @bph.
\n\n\n\nThe next and final step is easier. Now that you know how this works, you might want to add the block to the Single Post template. So every time an editor makes a logbook entry and adds the weather to the meta box, it will display on the front end.
\n\n\n\nHere is the video of the steps.
\n\n\n\n \nFrom there, you can embellish the weather section of your posts some more.
\n\n\n\nAfter I transformed the block into a column, I added another paragraph to the template section with a drop shadow.
\n\n\n\n![\"\"](\"https://i0.wp.com/gutenbergtimes.com/wp-content/uploads/2024/02/Screenshot-2024-02-21-at-17.44.26.png?resize=652%2C372&ssl=1\")
\n\n\n\nAlthough it works well when you always remember to add the weather note to every post, there is no reminder, and we know there is no preview. I also see two major issues:
\n\n\n\nIn his post, Introducing Block Bindings, part 1: connecting custom fields, Justin Tadlock wrote about how to user register_meta() function to add custom fields properly.
Meta boxes are also a legacy system that doesn’t really fit the block editor way of doing things anymore. The Gutenberg developers are working on the interface to add and edit custom fields as well as make the block show that it’s connected to a custom field.
\n\n\n\nIf you are interested in the Block Binding API work you can follow along this tracking issue.
\n\n\n\nPlease share in the comments if you run into trouble, and you are welcome to share your ideas and implementations if you followed along. Furthermore, please post your questions so we can answer them.
\n\n\n\nOn the WordPress Slack space there is also an #outreach channel where I and other contributors hang out to answer questions and facilitate discussions about upcoming features. You are more than welcome to join. If you are not on the WordPress Slack yet, you can sign up with your WordPress.org account and then follow the instructions.
WooCommerce 8.6, delayed due to an Order Attribution Tracking issue, has been released. It features a new Product Details block style, six new layouts for the Product Collection block, and a sales column for marketing analytics.
\n\n\n\nFor developers, it offers improved logging, a notice on Legacy REST API removal, simplified customer history calculation, and 8.6.1 patching four issues.
\nAfter a slight delay, WooCommerce 8.6 was released last week. An Order Attribution Tracking issue discovered in 8.5.2 prompted the delay so that a fix could be included in the 8.6 release. With 365 commits from 73 contributors, this latest version of WooCommerce introduces some slick new features and enhancements for merchants and developers.
\n\n\n\n![\"Product](\"https://149611589.v2.pressablecdn.com/wp-content/uploads/2024/02/block-styles-section.png\")
\n\n\n\nNew Block Style for Product Details Block
\n\n\n\nWooCommerce 8.6 introduces a new ‘Styles’ area for the Product Details block with two options; Classic and Minimal. By default the Minimal style is selected on new installs with the Classic style being maintained to ensure compatibility with theme-based CSS customizations.
\n\n\n\nProduct Collection Block Gains Six New Layouts
\n\n\n\nProbably the most impactful feature for merchants and marketers is the introduction of six new layouts for the Product Collection block. Now merchants can select between New Arrivals, Top Rated, Best Selling, On Sale, Featured and Product Catalog.
\n\n\n\n![\"Screenshot](\"https://149611589.v2.pressablecdn.com/wp-content/uploads/2024/02/product-collection-layouts.png\")
\n\n\n\nThese new layouts can be combined, mixed and matched on a single page to respond better to the needs of merchants. For example, promote your new spring arrivals in a block above your winter sale items that leads into your complete product catalog.
\n\n\n\nSales Column Added to Marketing Page
\n\n\n\nFor merchants who are using WooCommerce to view and manage their marketing channels (i.e. Google Ad campaigns), a new column in the Sales card provides a quick look at how various campaigns are performing.
\n\n\n\nLogging System Changes
\n\n\n\nSignificant improvements have been made to the internal logging system in WooCommerce 8.6. Merchants and developers now have an interface for browsing and viewing log entries that will improve debugging and auditing in the future.
\n\n\n\nThere is now a log file browser that lets users filter, sort and manage log files. Users can now click individual log files and view them right within their WordPress dashboard. Search has also been improved to enable selecting a group of files to search within, filtering, sorting and linking individual lines in files that contain the search term. Logs have also now been made fully exportable. Users can download individual files or in bulk via a zip file.
\n\n\n\nLegacy REST API Removal Notice
\n\n\n\nAs WooCommerce prepares for the removal of its legacy REST API in 9.0, merchants still using the legacy API will now see a notice of the upcoming change. Given the pace of releases, this means deprecation/removal is about 4 months away.
\n\n\n\nSimplified Customer History Calculation
\n\n\n\nWith Order Attribution Tracking the main cause for the delay in releasing 8.6, a simplified customer history calculation was introduced to mitigate the risk of a calculation resulting in 500 errors (server errors) on larger shops.
\n\n\n\n8.6.1 Release Patches 4 Issues
\n\n\n\nA patch was released earlier this week that fixes four issues identified with the release of 8.6. These issues were significant enough that this release was issued very quickly. Check out the details on the WooCommerce Developer blog.
\n\n\n\nBy Ronny Shani
\n\n\n\nShortly before the release, the team launched a brand new documentation website for developers. The Woo Developer Docs embraces the docs-as-code approach, hosting markdown files in a centralized location: the docs folder of the project’s GitHub monorepo.
\n\n\n\nThis approach is a win-win:
\n\n\n\nImproving the developer experience is part of Woo’s roadmap; V1 is a great example of how to do it right.
\nFinally, a small tweak to the new Product Editor was introduced, adding the ability to mark a product as Featured. Merchants using the new Product Editor can click an inline star icon in the title field. The new product editor is making steady progress as it reshapes the way merchants interact with WooCommerce in the product creation flow.
\n\n\n\nIf you have not yet, now is a good time to give the new Product Editor a test drive to see what’s coming and how the interface of WooCommerce is changing.
\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 22 Feb 2024 18:10:09 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:12:\"James Giroux\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:42;a:6:{s:4:\"data\";s:13:\"\n \n \n \n \n \n \n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:74:\"Do The Woo Community: WordCamp Asia 2024 with Andy Saw & Huanyi Chuang\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://dothewoo.io/?p=79134\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:39:\"https://dothewoo.io/wordcamp-asia-2024/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:377:\"Volunteers from the organizing team, Andy Saw & Huanyi Chuang cover all the ground for the event coming in Tapai in March.
\n>> The post WordCamp Asia 2024 with Andy Saw & Huanyi Chuang appeared first on Do the Woo - a WooCommerce and WordPress Builder Podcast .
\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 22 Feb 2024 09:56:38 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:43;a:6:{s:4:\"data\";s:13:\"\n \n \n \n \n \n \n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:76:\"WPTavern: Navigating the Nexus: A Chronicle of Recent WordPress Acquisitions\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=154211\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:86:\"https://wptavern.com/navigating-the-nexus-a-chronicle-of-recent-wordpress-acquisitions\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:3440:\"Over the past four months, some exciting developments have been bustling in the dynamic mergers and acquisitions arena of WordPress. To catch everyone up let’s grab a beverage of choice and take a stroll down the calendar of memories.
\n\n\n\nMost recently, on February 15th, OptinMonster announced its acquisition of Beacon Lead Magnet Creator. Per the press release from OptinMonster “Beacon makes it easy for anyone to create and deliver professional lead magnets, without needing a writer, graphic designer or developer.” This move adds another layer to OptinMonster’s robust toolkit, reinforcing its position as a go-to resource for businesses seeking to optimize their lead-generation strategies. Additionally, the founders of Beacon.by, brothers Kevin & Eion McGrath will be moving on to other ventures.
\n\n\n\nStepping back two weeks lands us on the date of January 28th when Andrew Wilder at NerdPress.net shared the news that they acquired the Optimize Database After Deleting Revisions Plugin. As Andrew states. “It’s a tool we’ve long relied on — installing it on all our clients’ sites….and less than a day after releasing our first update (patching minor security vulnerabilities), the plugin has already been downloaded nearly 23,000 times”.
\n\n\n\nRolling back the calendar yet another seven weeks we see the calendar shows the date of December 6, 2023, and we once again hear from Andrew Wilder of NerdPress.net. This time the news is a bit more celebratory as it’s about their first acquisition ever! They acquired the social media sharing plugin Grow Social from Mediavine. Part of the agreement in the acquisition was to rename the plugin to clear up any confusion between Mediavines properties “Grow Social” and “Grow”, which they have by rebranding the plugin Hubbub. Kudos to Andrew and NerdPress for consistently expanding their offerings and enriching the WordPress community.
\n\n\n\nFinally, our trip down memory lane comes to a stop two months earlier on Oct 5, 2023, when Jamie Madden announced on X/Twitter that his plugin License Server plugin was acquired by @peter_4sure via acquiredotcom
\n\n\n\nAs the WordPress world keeps spinning on its axis of innovation, it seems our beloved industry is playing matchmaker, setting up mergers and acquisitions like they’re going out of style. It’s like watching a rom-com where everyone ends up happily ever after, except here, the happy couples are plugins, platforms, and services tying the knot. So, raise your virtual glasses to the lovebirds… here’s to them finding their soulmates in the vast sea of code and content. May these digital unions spark a renaissance in our WordPress universe, bringing us new features, faster sites, and maybe, just maybe, fewer “Error establishing a database connection”
\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 22 Feb 2024 01:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Adam Silver\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:44;a:6:{s:4:\"data\";s:13:\"\n \n \n \n \n \n \n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:69:\"Gravatar: Securing Cyber Space: Role of Digital Identity Verification\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"http://blog.gravatar.com/?p=1152\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:96:\"https://blog.gravatar.com/2024/02/21/securing-cyber-space-role-of-digital-identity-verification/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:14701:\"We all have an online identity in all kinds of scenarios, from joining a social media platform, opening a bank account, applying for a loan, and buying services, just to name a few. For each of these to be possible, the person or organization on the other side must be sure that this identity is legit.
\n\n\n\nWith more than 42 million folks reporting to have been victims of identity fraud just in 2021 and just in the USA, everyone must be highly vigilant regarding their digital information. This guide covers why digital identity verification is necessary and the various methods you can use to enable it.
\n\n\n\nYou’ll also get familiar with a standout solution in digital identity management – Gravatar. Our platform simplifies digital identity verification and facilitates more seamless integration for developers creating websites, web apps, or digital stores.
\n\n\n\nLet’s jump right into it!
\n\n\n\nSimply put, this is the process of authenticating users to confirm their identity is legitimate, preventing fraud attempts and elevating cybersecurity.
\n\n\n\nThis involves collecting various types of user data – from personal information like name and date of birth to biometric data such as fingerprints or facial patterns. This data is then carefully analyzed, creating a digital identity that the system uses to assess whether the user is genuinely who they claim to be.
\n\n\n\nIn sectors such as cybersecurity, online banking, and eCommerce, digital identity verification is essential. Online banking, for instance, can prevent unauthorized access to private accounts, avoiding substantial financial losses. Similarly, in ecommerce, verifying customer identities can deter fraudulent transactions, leading to a safer shopping environment.
\n\n\n\nDigital fraud has serious real-life consequences. In 2022 alone, cybercrime accounted for monetary losses, amassing an astounding 10.3 billion U.S. dollars, making it evident just how critical digital identity verification is.
\n\n\n\nThankfully, with advanced technological strategies, such as multi-factor authentication and AI-powered checks, and by following regulatory mandates such as Know Your Customer (KYC) and Anti-Money Laundering (AML), you can effectively keep cybercriminals at bay and create a secure digital environment where users can interact fearlessly.
\n\n\n\nKYC guidelines require financial businesses to corroborate the identity and suitability of every customer while continuously monitoring their transactions for suspicious activities. Similarly, AML regulations are comprehensive policies designed to combat illicit actions like money laundering or terror financing.
\n\n\n\nAs you can probably guess, to comply with these regulations, you need to apply different digital identity verification methods; for example – Artificial Intelligence (AI)-aided digital identity verification. Advanced algorithms can quickly detect anomalies in user profiles, enabling faster, more accurate determination of a user’s identity.
\n\n\n\nImplementing a solid verification process can protect many different website elements from unauthorized access and potential data theft, including user login interfaces, transactional pages, and backend data storage facilities.
\n\n\n\nWithout a secure verification process, websites become easy targets for cybercriminals and are exposed to threats with potentially catastrophic outcomes – from loss of sensitive user information, identity theft, and damaging brand reputation to great financial losses.
\n\n\n\nThankfully, this can be easily prevented by implementing robust digital identity verification methods and ensuring that all employees and partners know the security protocols.
\n\n\n\nAutomated identity verification is a technology-based process that uses algorithms and data analysis to confirm an individual’s identity without human intervention.
\n\n\n\nLet’s take a look at how it can benefit identity verification procedures.
\n\n\n\nThere are six primary techniques for digital authentication that can be combined or used separately:
\n\n\n\n![\"A](\"https://gravatar.files.wordpress.com/2024/02/image-4-edited.png\")
\n\n\n\nIdentity Document Verification is used to verify the authenticity of government-issued identification documents such as passports, driver’s licenses, or voter ID cards.
\n\n\n\nIt uses advanced OCR (Optical Character Recognition) technology to extract data from a document’s text fields. This data is then analyzed and verified against numerous databases and real-time information.
\n\n\n\nYou can use many tools for ID Document Verification, such as Ekata, Onfido, or Jumio.
\n\n\n\n![\"Facial](\"https://gravatar.files.wordpress.com/2024/02/image-5-edited.png\")
\n\n\n\nThis method gives businesses a very high level of security as it focuses on fingerprint recognition, iris or retina scanning, and face recognition. It uses the unique biological traits of an individual that are hard to forge or steal instead of relying on what a user knows (like a password) or what a user has (like an ID card) for identification.
\n\n\n\nCompanies like Apple have implemented face and fingerprint recognition techniques for user identification. Their cultivated databases have proven to be instrumental in enhancing user access management, proving crucial in fields beyond consumer electronics like border control and banking.
\n\n\n\nSecurity aside, privacy considerations around biometric data must be addressed keenly with robust data-protection frameworks to prevent misuse.
\n\n\n\n![\"\"](\"https://gravatar.files.wordpress.com/2024/02/image-6-edited.png\")
\n\n\n\nLiveness detection is an integral component of the digital identity verification landscape. It refers to the technology that authenticates whether the user engaging with a service or application is indeed a ‘live’ human and not a spam bot or an impersonator, significantly fortifying cybersecurity.
\n\n\n\nThis technology relies on evaluating user interactions for signs of natural human behavior such as eye movement, facial expression changes, and depth perception – traits that bots find challenging to mimic. For example, platforms such as ID.me and Jumio use methods like optical-based motion analysis to accurately detect living entities and mitigate identity fraud.
\n\n\n\n![\"A](\"https://gravatar.files.wordpress.com/2024/02/image-7-edited.png\")
\n\n\n\nKnowledge-based Authentication (KBA) is an identity verification process that uses private information unique to the user for authentication.
\n\n\n\nIt comes in two forms:
\n\n\n\nHowever, KBA has its vulnerabilities, such as people often choosing very predictable questions and answers. So, it’s no wonder the cybersecurity industry is gradually tilting towards safer alternatives. Biometric authentication and multi-factor authentication are growing trends, offering a more secure way of verifying digital identities.
\n\n\n\nThe rel=”me” attribute is a way to indicate that two different web pages are owned or controlled by the same person or entity. This can be useful for search engines and other services that try to understand the connections between different parts of your online presence.
\n\n\n\nImagine you have a professional blog and a Twitter (now X) account. To link these two and establish your authority over both, you can use the following code on your website and affirm ownership of both profiles in the digital space.
\n\n\n\n| <a href=”https://twitter.com/yourTwitterHandle” rel=”me”>Follow me on Twitter</a> |
Gravatar, for example, leverages rel=me to authenticate Mastodon accounts, providing credible proof for the influential role of this tag in elevating the digital identity verification process.
\n\n\n\nIdentity Providers (IdPs) are trustworthy platforms that authenticate the identity of a user. After confirming the identity, IdPs grant authorization credentials, such as tokens or digital certificates, enabling users to access a website or application without creating unique logins for every site.
\n\n\n\nDespite simplifying processes massively, IdPs do not compromise security. They adhere to rigorous security standards like OpenID Connect and the Security Assertion Markup Language (SAML) to guarantee protection from unauthorized access.
\n\n\n\nVerifying the identity of users who sign up to a website/web store/web app can be a complicated task, but you can make this much easier with a trusted provider such as Gravatar.
\n\n\n\nGravatar simplifies the process of digital identity verification by assigning globally recognized avatars. These avatars are linked to users’ email addresses, authored posts, comments, and more, reinforcing a robust and unique digital identifier.
\n\n\n\nSimply put, a user is verified when they prove they own the particular service’s login credentials, including Twitter, Instagram, TikTok, GitHub, Twitch, Stackoverflow, and many more. The moment an account is added to a profile, it is deemed “verified” and, thereby, securely validated.
\n\n\n\nGravatar profiles are implemented across many platforms, such as WordPress and OpenAI, making every digital journey a consistent and streamlined experience.
\n\n\n\nThis digital verification system stands out with many impressive features, such as:
\n\n\n\nBe it enriching user experiences, simplifying the digital identity verification process, or ensuring avatar consistency, Gravatar proves to be an indispensable tool. So, if you’re a business or an individual who wants to enhance cybersecurity and identity management, check out what Gravatar can do for you.
\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 21 Feb 2024 20:30:32 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Ronnie Burt\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:45;a:6:{s:4:\"data\";s:13:\"\n \n \n \n \n \n \n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:57:\"WPTavern: WordPress 6.5 Is Around the Corner; Test Beta 2\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wptavern.com/?p=154192\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:67:\"https://wptavern.com/wordpress-6-5-is-around-the-corner-test-beta-2\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:11592:\"WordPress 6.5 Beta 2 was released yesterday, featuring exciting capabilities and dozens of updates and bug fixes.
\n\n\n\nThe first major release of 2024, WordPress 6.5 will officially launch on March 26, 2024. Now’s the best time to start poking around, see what’s new, make sure your project(s) are ready, and help test the system so the team can get to the finish line with as few bugs as possible.
\n\n\n\nTo experiment with the latest beta, try WordPress Playground; this no-code browser-based WordPress instance comes pre-installed with extra plugins and test content.
Click here to open a standalone Beta 2 window in a new tab.
Let’s see what’s new:
\n\n\n\nThe results of the WordPress 2023 Survey revealed that users already rank performance and accessibility among their favorite things about the platform but would like to see even more done to enhance both. Ask, and you shall receive.
\n\n\n\nAccording to the announcement post, the upcoming version “contains more than 110 performance-related updates”, including improved loading speeds across the Post and Site Editor:
\n\n\n\n| Item | WP 6.4 | WP 6.5 | Speed Increase |
|---|---|---|---|
| Typing | 60ms | 15ms | 4x |
| First block load | 20s | 8.4s | > 2x |
| Patterns load | 2s | 1.5s | 1.33x |
| Site editor first block load | 7s | 4.6s | 1.5x |
\n\n\n\n\nThe loading time for translated sites gets a boost due to merging Performant Translations into Core. This greatly improves the load time of translated sites across the board by loading multiple locales simultaneously, making switching between them a faster and more enjoyable experience.
\n
As an open-source software whose mission is to democratize publishing, WordPress adopted a set of Accessibility Coding Standards. These apply to the project’s core and official plugins, complemented by its long-term goal of achieving Authoring Tool Accessibility Guidelines (ATAG) 2.0 compliance.
\n\n\n\nTo deliver on this promise, version 6.5 ships with over 65 accessibility improvements, including “fixes to contrast settings, cursor focus, submenus, positioning of elements, and more.”
\n\n\n\nSince you can never have too much of a good thing, 6.5 comes packed with design, UI, and UX:
\n\n\n\nbackgroundSize and backgroundRepeat support.aspectRatio support.<!-- wp:paragraph {\"metadata\":{\"name\":\"p2\"}} -->.If you clicked the Synced Patterns link above and visited the Gutenberg Times, you might have spotted the word bindings popping up at the end of Birgit Pauli-Haack’s post. An obvious segue into one of the most transformative features of 6.5: the Block Bindings API.
\n\n\n\nAutomattic’s Mario Santos described the goal of the new API:
\n\n\n\n\n\n\n\n\n“This API aims to connect block attributes to values, obtained from different sources, that might vary depending on the context. For example, a value like post_author that changes depending on the current post.
\n\n\n\nThis will expand the capabilities of existing blocks […] For example, having a Heading block with the content of the Post Author without needing a new Post Author block.“
\n
The API already powers the Synced Patterns and the much-anticipated ability to connect custom fields to block attributes. The list of supported blocks and attributes is short, but that’s only the beginning:
\n\n\n\nCustom fields have been neglected in the Block Editor, hidden behind the Preferences window like a lost treasure. Let’s hope this is the first sign of their comeback. If you’re interested in what you can build with this powerful combo, check out Justin Tadlock’s tutorial on the WordPress Developer Blog.
\n\n\n\nNext on the finally list is the Font Library, aka the WordPress font manager.
\n\n\n\nSoon, you won’t need to write any code or install any plugins—from now on, you can do it yourself, regardless of your active theme. The fonts are stored under /wp-content/fonts which makes it as theme-agnostic as the Media Library.
\n\n\n\n![\"A](\"https://149611589.v2.pressablecdn.com/wp-content/uploads/2024/02/Font-Library.png\")
\n\n\n\nTo access the Library, open the Styles sidebar, click on Typography, and click the icon next to FONTS. Try to upload, install from Google Fonts, activate, and, well, manage your fonts. Once installed, use it across the Editor, wherever the blocks’ Typography attribute is enabled.
\n\n\n\nDevelopers can access the Font Library programmatically, create custom Font Collections for their users, or disable it altogether. Take a peak at the still-WIP documentation for instructions.
\n\n\n\nThe grand finale of this impressive lineup is the Interactivity API. James Giroux covered it here on the Tavern earlier this week, so we’ll only give you a taste of WP Movies Demo:
\n\n\n\nA walkthrough of WP Movies, a demo project that features the Interactivity API (Source)\n\n\n\nIf you’re a developer interested in the nitty-gritty details and want to try what’s already possible, visit the WP Movies GitHub repository, where you’ll find a getting started tutorial.
\n\n\n\nThat Playground link is tempting, so go experiment, and then come back to tell us which feature you’re most excited about. Have you tried the new APIs? Did you find (and file) any bugs?
\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 21 Feb 2024 20:23:47 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Ronny Shani\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:46;a:6:{s:4:\"data\";s:13:\"\n \n \n \n \n \n \n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:66:\"Akismet: What is a Spambot? How to Identify and Stop Them Using AI\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"http://akismet.com/?p=283763\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:43:\"https://akismet.com/blog/what-is-a-spambot/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:22802:\"Anyone who has interacted online with others through comment sections, social media posts, or discussion forums is probably familiar with spambots. These annoying automated computer programs generate unwanted, unrelated comments that are sprinkled among legitimate ones in an effort to sell products or services or attract clicks that can spread scams or malware.
\n\n\nIn fact, according to Security Today, more than 30% of all internet traffic is generated by malicious bots.
\n\nToday, we’re going to learn about spambots, how they work, common types of spambots used, signs of spambot activity, and how to stop them. Finally, we’ll see how Akismet’s top‑rated AI‑driven anti‑spam solution is successfully leading the charge of blocking spambots on the internet.
\n\n\n\n\n\nA spambot is a computerized program that repetitively sends spam throughout the internet. It is often used to post irrelevant messages in places where people interact with one another, including comment sections of websites, social media messaging platforms, or online discussion forums.
\n\nMost spambots begin their nefarious activity by automatically setting up fake accounts on social media, email hosts, or forums, which typically only require basic information such as a name and email address.
\n\nOnce spambots gain access to their target websites, they can begin posting spam messages based on a specific set of rules. Email spambots might scan, scrape, and save email addresses or phone numbers on the web to fuel future spam activities.
\n\n\n![\"example](\"https://akismet455732288.files.wordpress.com/2024/02/image-7.png\")
\n\n\nSpambots can be extremely agile and used in a wide variety of places on a website. Here are a few of the most common ways you might encounter spambots:
\n\n\nDo you ever wonder why cybercriminals spend time creating spambots and what their ultimate purpose could be? The motivations behind spambots are varied and numerous. Here are a few of the most popular reasons for creating spambots:
\n\n\n![\"spam](\"https://akismet455732288.files.wordpress.com/2024/02/image-8.png\")
\n\n\nIn order to stop spambot activity, it’s important to understand common signs before unwanted posting gets out of hand and your user base is inundated with unwanted email or spam messages. Here are things to look for:
\n\n\nFor a busy website manager or IT department, it can be tempting to ignore spambot activity, at least for the time being if other technical issues are pressing. spambot activity may be seen as merely annoying, but not as dangerous as other cybercriminal activity.
\n\n\nHowever, not blocking spambots can have far‑reaching consequences for your overall business. Here are a few to consider:
\n\n\nThe good news is that there are several tools and solutions to help you stop spambots effectively. Each has advantages and disadvantages, but all of them can help you eliminate unwanted posts, email scraping, and fake account set‑ups.
\n\n\n![\"Akismet](\"https://akismet455732288.files.wordpress.com/2024/02/image-9.png\")
\n\n\nThe top choice to stop spambots is Akismet, which is an AI‑powered anti‑spam solution used by more than 100 million websites today. It uses machine learning technology to identify and get rid of 99.99 percent of all spam.
\n\nAkismet is a powerful anti‑spam solution built on cutting edge artificial intelligence and machine learning technology. It has been blocking spam for nearly two decades, and its technology is continuously learning to stay ahead every step of the way. It’s successfully removed more than 500 billion pieces of spam across more than 100 million sites.
\n\nUnlike some other spam blockers, Akismet works completely in the background, so your users experience zero friction on your site. They simply navigate to the areas, discussion boards, and contact forms they want and proceed without so much as a CAPTCHA or box to click.
\n\n\nHowever, spambots are detected with near‑perfect accuracy and are booted from the site or prevented from submitting forms. Depending on your settings, Akismet can even toss comments directly in the trash without you ever having to see them.
\n\n\n![\"spam](\"https://akismet455732288.files.wordpress.com/2024/02/image-10.png\")
\n\n\nSites that rely on Akismet reap many benefits. First, since Akismet works in the background without relying on your users to “prove” that they’re not spambots, the user experience is far superior to other prevention methods like CAPTCHA. A faster, less annoying user experience often results in better conversion rates and higher overall visitor satisfaction.
\n\n\nSecond, since Akismet’s technology learns from every spam it’s removed from more than 100 million websites, you benefit from all this knowledge. Just about everything that’s known about spam is stored in a cloud-based database, ready to inform Askimet’s actions for your specific site. This learning will continue over time, keeping your site nearly free of all new spam — even new spam techniques that have yet to come!
\n\n\nThird, because the database is stored in the cloud, you get the benefits of Akismet without any negative effects on speed or storage for your site.
\n\nWant to know how it works in real life? Explore how ConvertKit is using Akismet to protect entrepreneurs from spam. In this case study, ConvertKit executives walk through their spam challenges, potential negative effects spam has on their business and the entrepreneurs they support, and how Akismet is helping them solve their spambot problem.
\n\n\n![\"stats](\"https://akismet455732288.files.wordpress.com/2024/02/image-11.png\")
\n\n\nIf you’re ready to eliminate spam without frustrating visitors, you can download the Akismet plugin for WordPress today. On another platform? Developing a unique app? Learn about the flexible Akismet API to integrate it with your project.
\n\n\n\n![\"Akismet](\"https://akismet455732288.files.wordpress.com/2024/02/image-12.png\")
\n\n\n\nEnterprise companies can reach out to the Akismet team to get a custom solution just for them.
\n\n\nTwo other common ways that companies can stop spambots are honeypots and CAPTCHA puzzles.
\n\nHoneypots are set up like a trap, attempting to lure spambots to complete an invisible, unneeded field so that spam can be quickly identified. While real users do not see the invisible field, spambots are automatically scanning code for fields to complete and fall for the honeypot trap.
\n\nAlthough honeypots are effective at blocking spambots targeting form completion, they do not effectively stop email scraping or other types of spambot activity.
\n\n\n![\"example](\"https://akismet455732288.files.wordpress.com/2024/02/image-13.png\")
\n\n\nreCAPTCHA puzzles are familiar to nearly everyone, requiring that the user check certain boxes that contain specific images to prove that they’re human or complete other types of puzzles. CAPTCHA and reCAPTCHA puzzles are often frustrating because images can be difficult to decipher or even understand across cultures.
\n\nAlthough a wide variety of other CAPTCHA alternatives have been developed in an effort to address these issues, they all still require user interaction and can be impossible to complete for those with various impairments.
\n\nSince CAPTCHAs are often needed at key points in the customer journey — such as requesting a sales call or checkout points — they can create a negative user experience and significantly diminish conversion rates.
\n\nTraditional web application firewalls (WAFs) were created to guard against things like SQL injections, cross‑site scripting, and session hijacking. However, they often fail to keep up with the evolution of bad actors, including those using spambots.
\n\nWhile next‑generation firewalls (NGFW) tried to make headway in detecting new applications, they still use basic methods like simply blocking repetitive inquiries, identifying browsers, or blocking specific IP addresses. Many improvements rely on filters to identify malicious activity but are only somewhat effective at blocking threats. As bots advance, these NGFW also have trouble keeping up with more sophisticated activities.
\n\n\nIn addition, businesses often struggle with managing WAF policies that can be operationally complex, leaving patches undone and resulting in an increased number of vulnerabilities.
\n\n\n\nAnother proven method of stopping spambots is traditional IP blocking. Many IT departments have a list of IP addresses that have generated a great deal of malicious or spam activity in the past and can automatically block any traffic coming from those particular IP addresses.
\n\nAlthough generally effective, this approach does not prevent more sophisticated spambot activity and could potentially block activity from a legitimate source. It’s limited in overall effectiveness and more manual to set up and manage.
\n\nBusinesses can also use a confirmed opt‑in or a double opt‑in approach to stop spambots that are trying to sign up with fake email addresses. This process requires that new contacts be verified, requiring them to click on a link in an email sent immediately after they submit a form.
\n\n\n![\"MailPoet](\"https://akismet455732288.files.wordpress.com/2024/02/image-14.png\")
\n\n\nAlthough this process can be somewhat effective, screening out fake sign‑ups, it only addresses spambots that are setting up false accounts. Other malicious system activity or sophisticated spambots may go undetected.
\n\n\nIn addition, the DOI process means extending the sign-up process. The more you require of prospects, the more likely some of them will abandon the sign-up process.
\n\n\nIn addition, the younger generation often doesn’t check email as frequently as older generations, which causes a bottleneck in your engagement or purchase process. Finally, some users may not confirm and therefore slip through the cracks for future marketing outreach.
\n\n\nA wide number of businesses now use multifactor authentication to provide an extra layer of security on their sites. This usually involves a user confirming their identity through more than one method, such as an email account or phone.
\n\n\n\n![\"setting](\"https://akismet455732288.files.wordpress.com/2024/02/image-15.png\")
\n\n\nAlthough this can be very effective at ensuring that users are legitimate customers or prospects, it again adds another step in user engagement, potentially causing additional friction that can cause lost leads or abandonment of a checkout process.
\n\nWhile many solutions exist to help businesses block spambot activity, it’s clear that the number one choice is Akismet. Its years of experience with blocking spam, coupled with powerful artificial intelligence and machine learning technology, make it the clear choice for a comprehensive, effective spambot blocking solution.
\n\nMore than 100 million websites agree, taking advantage of the cumulative knowledge that Akismet has gathered since 2005. With 99.99 percent effectiveness and an impressive track record of removing more than 500 billion pieces of spam from the internet, it’s hard to argue about the solution’s success.
\n\nMost importantly, Akismet completes its job unbeknownst to your users and visitors. Prospects and customers can journey smoothly through your sales funnel without stopping to complete CAPTCHA puzzles or double opt‑in confirmations at inopportune times. This means a smoother engagement process and less friction, leading to happier users and a better reputation.
\n\n\nWith its advanced technology and comprehensive spam database residing in the cloud, Akismet doesn’t affect processing time, server activity, or loading speeds. This ensures that your site continues to operate quickly and effectively without diverting resources to spambot detection and removal activities.
\n\n\nFinally, Akismet will continue learning into the future, which means that, even if spambot creators get more sophisticated, Akismet will be ready with a spambot blocking solution.
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\n>> The post WordPress and WooCommerce at CloudFest 2024 appeared first on Do the Woo - a WooCommerce and WordPress Builder Podcast .
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\n\n\n\nMay the odds be ever in your favor.
\nIf you’ve been around the Tavern for a while you’re probably aware that it has been without a full-time writer or two since December 2023. Back in November, the Tavern’s last standing writer, Sarah Gooding joined her predecessors Jeff Chandler and Justin Tadlock in announcing her departure.
\n\n\n\nMatt Mullenweg later put the call out for those interested in becoming full-time writers. Hundreds applied and from that list, earlier this February, seven were chosen to participate in a public trial.
\n\n\n\nEach travelled by train to a meeting where they were introduced to each other and then dropped into the middle of an arena with the only rule being to survive.
It may feel a bit like the Hunger Games have come to WordPress. But, behind the scenes, it’s a ton of enthusiasm and collaboration. After all, it’s for a platform and community we are all passionate about.
\n\n\n\nHitting publish is stressful (at least for me), but, we’re excited about this chance. We’re eager to bring our unique views to Tavern readers and the wider WordPress community.
\n\n\n\nEach person in the trial has two weeks with full access to the Tavern to create content. The trial contributors have not been given any restrictions on how much content they can contribute, the format of that content, or the subject matter of the content.
\n\n\n\nUnlike the Hunger Games, we’re each other’s biggest fans and supporters as we go through this process.
\n\n\n\nThe availability of trial contributors varies so for about a month, each of the seven will have staggered start dates. You’ll see content from each appear over time as they begin their trials.
\n\n\n\nIt’s everything you would imagine an industry journal would have. We’re collaborating in a private Slack channel, sharing ideas and figuring out how to create the content we’re passionate about. Early on the crew self-organized around a content calendar.
\n\n\n\nWe’re sharing article drafts for feedback from each other. Giving way to each other when we have similar ideas for articles. Challenging ideas and pushing each other to be better. All to create the best experience for Tavern readers.
\n\n\n\nWe’re still figuring things out. For example, we need to find the right images to use. We also need to reconnect the X/Twitter account so articles are broadcast from it. And, we need to clean up comments on existing articles. The day-to-day things that keep the Tavern humming along.
\n\n\n\nWe’d love to hear your thoughts on what we’re creating. All of us are in the Make WordPress Slack so feel free to ping us with your thoughts and feedback. We’re keen to grow and improve throughout this process so if a story resonates with you (or not) we’d love to hear about it.
\n\n\n\nThis is a unique season for the Tavern. While eventually there will only be two primary voices, for now, there are seven. Seven different perspectives and lived experiences shaped by WordPress. Enjoy it, get stuck in and tell us what you think.
\n\n\n\nWe haven’t all gone public yet but as our content hits the Tavern’s pages, say hi, tell us your story and help us share the awesomeness of WordPress with others.
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\n\n\n\nThis beta version of the WordPress software is under development. Please do not install, run, or test this version of WordPress on production or mission-critical websites. Instead, it is recommended you evaluate Beta 2 on a test server and site.
\n\n\n\nYou can test WordPress 6.5 Beta 2 in four ways:
\n\n\n\n| Plugin | Install and activate the WordPress Beta Tester plugin on a WordPress install. (Select the “Bleeding edge” channel and “Beta/RC Only” stream). |
|---|---|
| Direct Download | Download the Beta 2 version (zip) and install it on a WordPress website. |
| Command Line | Use the following WP-CLI command:wp core update --version=6.5-beta2 |
| WordPress Playground | Use the 6.5 Beta 2 WordPress Playground instance to test the software directly in your browser without the need for a separate site or setup. |
The current target date for the final release of WordPress 6.5 is March 26, 2024. Get an overview of the 6.5 release cycle, and check the Make WordPress Core blog for 6.5-related posts in the coming weeks for more information.
\n\n\n\nCatch up on what’s new in WordPress 6.5: Read the Beta 1 announcement for details and highlights.
\n\n\n\nYour help testing the WordPress 6.5 Beta 2 version is key to ensuring everything in the release is the best it can be. While testing the upgrade process is essential, trying out new features is equally important. This detailed guide will walk you through testing features in WordPress 6.5.
\n\n\n\nIf you encounter an issue, please report it to the Alpha/Beta area of the support forums or directly to WordPress Trac if you are comfortable writing a reproducible bug report. You can also check your issue against a list of known bugs.
\n\n\n\nCurious about testing releases in general? Follow along with the testing initiatives in Make Core and join the #core-test channel on Making WordPress Slack.
\n\n\n\nBetween Beta 1, released on February 13, and the final Release Candidate (RC) scheduled for March 19, the monetary reward for reporting new, unreleased security vulnerabilities is doubled. Please follow responsible disclosure practices as detailed in the project’s security practices and policies outlined on the HackerOne page and in the security white paper.
\n\n\n\nWordPress 6.5 Beta 2 contains more than 50 updates to the Editor since the Beta 1 release, including 40+ tickets for WordPress core.
\n\n\n\nEach beta cycle focuses on bug fixes; more are on the way with your help through testing. You can browse the technical details for all issues addressed since Beta 1 using these links:
\n\n\n\nHelp out with testing
Contribute! Make an impact
Let’s find all those bugs
Thank you to the following contributors for collaborating on this post: @dansoschin, @huzaifaalmesbah, @rajinsharwar, @swissspidy, @courane01.
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11:17:33\";s:12:\"english_name\";s:4:\"Urdu\";s:11:\"native_name\";s:8:\"اردو\";s:7:\"package\";s:62:\"https://downloads.wordpress.org/translation/core/5.4.15/ur.zip\";s:3:\"iso\";a:2:{i:1;s:2:\"ur\";i:2;s:3:\"urd\";}s:7:\"strings\";a:1:{s:8:\"continue\";s:19:\"جاری رکھیں\";}}s:5:\"uz_UZ\";a:8:{s:8:\"language\";s:5:\"uz_UZ\";s:7:\"version\";s:8:\"5.8-beta\";s:7:\"updated\";s:19:\"2021-02-28 12:02:22\";s:12:\"english_name\";s:5:\"Uzbek\";s:11:\"native_name\";s:11:\"O‘zbekcha\";s:7:\"package\";s:67:\"https://downloads.wordpress.org/translation/core/5.8-beta/uz_UZ.zip\";s:3:\"iso\";a:2:{i:1;s:2:\"uz\";i:2;s:3:\"uzb\";}s:7:\"strings\";a:1:{s:8:\"continue\";s:11:\"Davom etish\";}}s:2:\"vi\";a:8:{s:8:\"language\";s:2:\"vi\";s:7:\"version\";s:5:\"6.2.4\";s:7:\"updated\";s:19:\"2023-07-15 15:30:50\";s:12:\"english_name\";s:10:\"Vietnamese\";s:11:\"native_name\";s:14:\"Tiếng 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(Taiwan)\";s:11:\"native_name\";s:12:\"繁體中文\";s:7:\"package\";s:64:\"https://downloads.wordpress.org/translation/core/6.4.3/zh_TW.zip\";s:3:\"iso\";a:2:{i:1;s:2:\"zh\";i:2;s:3:\"zho\";}s:7:\"strings\";a:1:{s:8:\"continue\";s:6:\"繼續\";}}s:5:\"zh_HK\";a:8:{s:8:\"language\";s:5:\"zh_HK\";s:7:\"version\";s:5:\"6.2.4\";s:7:\"updated\";s:19:\"2022-07-15 15:25:03\";s:12:\"english_name\";s:19:\"Chinese (Hong Kong)\";s:11:\"native_name\";s:12:\"香港中文\";s:7:\"package\";s:64:\"https://downloads.wordpress.org/translation/core/6.2.4/zh_HK.zip\";s:3:\"iso\";a:2:{i:1;s:2:\"zh\";i:2;s:3:\"zho\";}s:7:\"strings\";a:1:{s:8:\"continue\";s:6:\"繼續\";}}}', 'no'); INSERT INTO `wpbeatz_options` (`option_id`, `option_name`, `option_value`, `autoload`) VALUES (931288, '_transient_timeout_ssp_server_type', '1710006729', 'no'), (931289, '_transient_ssp_server_type', 'Apache', 'no'), (931290, 'wpseo_taxonomy_meta', 'a:2:{s:14:\"categoria_case\";a:4:{i:677;a:5:{s:11:\"wpseo_title\";s:50:\"Cases de Sucesso em Marketing Imobiliário - Beatz\";s:10:\"wpseo_desc\";s:161:\"Explore como transformamos o mercado imobiliário com estratégias digitais inovadoras. Descubra nossos cases de sucesso e inspire-se para elevar suas campanhas!\";s:13:\"wpseo_focuskw\";s:12:\"Imobiliário\";s:13:\"wpseo_linkdex\";s:2:\"46\";s:19:\"wpseo_content_score\";s:1:\"0\";}i:676;a:5:{s:11:\"wpseo_title\";s:52:\"Cases de sucesso de Consultoria de Marketing Digital\";s:10:\"wpseo_desc\";s:155:\"Descubra como a consultoria da Beatz elevou marcas ao sucesso. Explore nossos cases com soluções inovadoras e resultados tangíveis em marketing digital.\";s:13:\"wpseo_focuskw\";s:11:\"Consultoria\";s:13:\"wpseo_linkdex\";s:2:\"49\";s:19:\"wpseo_content_score\";s:1:\"0\";}i:675;a:5:{s:11:\"wpseo_title\";s:37:\"Cases de E-commerce: Conquistas Beatz\";s:10:\"wpseo_desc\";s:151:\"Veja como nossos clientes de e-commerce alavancaram vendas com a Beatz. Descubra estratégias vencedoras e resultados reais nos nossos estudos de caso!\";s:13:\"wpseo_focuskw\";s:9:\"Ecommerce\";s:13:\"wpseo_linkdex\";s:2:\"37\";s:19:\"wpseo_content_score\";s:1:\"0\";}i:674;a:5:{s:11:\"wpseo_title\";s:41:\"Cases Indústria: Marketing Digital Beatz\";s:10:\"wpseo_desc\";s:150:\"Impulsione sua presença no setor industrial com estratégias que funcionam. Veja como a Beatz transforma marketing digital em crescimento industrial.\";s:13:\"wpseo_focuskw\";s:11:\"Industriais\";s:13:\"wpseo_linkdex\";s:2:\"37\";s:19:\"wpseo_content_score\";s:1:\"0\";}}s:8:\"category\";a:2:{i:1;a:4:{s:11:\"wpseo_title\";s:30:\"Categoria de Marketing Digital\";s:13:\"wpseo_focuskw\";s:13:\"Sem categoria\";s:13:\"wpseo_linkdex\";s:2:\"32\";s:19:\"wpseo_content_score\";s:1:\"0\";}i:138;a:3:{s:13:\"wpseo_focuskw\";s:38:\"Blog Interessante de marketing digital\";s:13:\"wpseo_linkdex\";s:2:\"22\";s:19:\"wpseo_content_score\";s:1:\"0\";}}}', 'yes'), (931317, 'categoria_case_children', 'a:0:{}', 'yes'), (931371, '_site_transient_timeout_wp_remote_block_patterns_9c80ff286295b15a2c528e2cb7d294ea', '1709932629', 'no'); INSERT INTO `wpbeatz_options` (`option_id`, `option_name`, `option_value`, `autoload`) VALUES (931372, '_site_transient_wp_remote_block_patterns_9c80ff286295b15a2c528e2cb7d294ea', 'a:43:{i:0;O:8:\"stdClass\":7:{s:2:\"id\";i:309935;s:5:\"title\";O:8:\"stdClass\":1:{s:8:\"rendered\";s:45:\"Centered image with two-tone background color\";}s:7:\"content\";O:8:\"stdClass\":2:{s:8:\"rendered\";s:1335:\"\n![\"\"](\"https://pd.w.org/2022/03/3866241b433db4ee2.96648572.jpeg\")
![\"\"](\"https://pd.w.org/2022/07/87262c92d42acd1c3.73206444.jpg\")
bud!
\nbud!
\n![\"\"](\"https://pd.w.org/2022/01/95161f850d22f0c06.37817431.jpg\")
DJANGO
\n\n\n\nDJANGO
\n\n\n\nDJANGO
\n\n\n\nDJANGO
\nDJANGO
\n\n\n\nDJANGO
\n\n\n\nDJANGO
\n\n\n\nDJANGO
\nLet ‘em Roll is an album by American organist Big John Patton recorded in 1965 and released on the Blue Note label.
\n\n\n\n\nLet
‘EM
Roll
Big
John
Patton
Let \'em Roll is an album by American organist Big John Patton recorded in 1965 and released on the Blue Note label.
\n\n\n\n\nLet
\'EM
Roll
Big
John
Patton
MONK.
\nA new collection
\n\n\n\nLearn More →
\nMONK.
\nA new collection
\n\n\n\nLearn More →
\nExplore our network of trails that lead through a variety of woodland habitats and observe the diverse flora that call this area home.
\n\n\n\n\n\n\n\n\n![\"\"](\"https://pd.w.org/2022/01/84661f60659149cc8.02053291.jpg\")
![\"\"](\"https://pd.w.org/2022/01/21261f60ba46147b0.97888240.jpg\")
Explore our network of trails that lead through a variety of woodland habitats and observe the diverse flora that call this area home.
\n\n\n\n\n\n\n\n\n![\"\"](\"https://pd.w.org/2022/01/2661f82cd1ba9172.16386413.jpg\")
Enjoy
\n\n\n\n20% Off
\n\n\n\n\n\n\n\n\nEnjoy
\n\n\n\n20% Off
\n\n\n\n\n\n\n\n\nEmbark
\n\n\n\nON A HIKING
\n\n\n\nadventure and explore the beauty of nature’s best…
\n\n\n\nIn the
\n\n\n\nWOODS.
\nEmbark
\n\n\n\nON A HIKING
\n\n\n\nadventure and explore the beauty of nature\'s best…
\n\n\n\nIn the
\n\n\n\nWOODS.
\n✴︎ Walk
\n\n\n\nIn the
\n\n\n\nPark
\n\n\n\n—01.03
\n✴︎ Walk
\n\n\n\nIn the
\n\n\n\nPark
\n\n\n\n—01.03
\nExplore our network of trails that lead through a variety of woodland habitats and observe the diverse flora that call this area home.
\n\n\n\n\n\n\n\n\nExplore our network of trails that lead through a variety of woodland habitats and observe the diverse flora that call this area home.
\n\n\n\n\n\n\n\n\n![\"\"](\"https://pd.w.org/2021/12/12261b91fba359867.64939140.jpg\")
![\"\"](\"https://pd.w.org/2022/01/26061d763eca13bb6.11341561.jpg\")
✴︎
\n\n\n![\"\"](\"https://img.rawpixel.com/s3fs-private/rawpixel_images/website_content/a017-eberhard-cco-the-after-rain.jpg?w=1200&h=1200&fit=clip&crop=default&dpr=1&q=75&vib=3&con=3&usm=15&cs=srgb&bg=F4F4F3&ixlib=js-2.2.1&s=e7b4ca0a0edcc84ba48c1f7ebf02dd5a\")
Beautifully designed patterns ready to go with a simple copy/paste
![\"Site](\"https://s.w.org/images/wmark.png\")
Beautifully designed patterns ready to go with a simple copy/paste
Proudly powered by WordPress
\n\n\n\n\nProudly powered by WordPress
\n\n\n\n\nProudly powered by WordPress
\nProudly powered by WordPress
\nProudly powered by WordPress
\nProudly powered by WordPress
\nProudly powered by WordPress
\nProudly powered by WordPress
\nLocation
\n\n\n\n2020 Lomita Blvd,
Torrance, CA 90101
United States
Pages
\n\n\n\n\n\n\nProudly powered by WordPress
\nLocation
\n\n\n\n2020 Lomita Blvd,
Torrance, CA 90101
United States
Pages
\n\n\n\n\n\n\nProudly powered by WordPress
\nProudly powered by WordPress
\n\n\n\n\nProudly powered by WordPress
\n\n\n\n\nProudly powered by WordPress
\nProudly powered by WordPress
\n2020 Lomita Blvd,
Torrance, CA 90101
United States
Proudly powered by WordPress
\n\n\n\n\n2020 Lomita Blvd,
Torrance, CA 90101
United States
Proudly powered by WordPress
\n\n\n\n\n![\"Close-up,](\"https://s.w.org/images/core/5.8/architecture-01.jpg\")
![\"Close-up,](\"https://s.w.org/images/core/5.8/architecture-02.jpg\")
![\"Close-up](\"https://s.w.org/images/core/5.8/architecture-03.jpg\")
Positive growth.
\nNature, in the common sense, refers to essences unchanged by man; space, the air, the river, the leaf. Art is applied to the mixture of his will with the same things, as in a house, a canal, a statue, a picture.
\n\n\n\nBut his operations taken together are so insignificant, a little chipping, baking, patching, and washing, that in an impression so grand as that of the world on the human mind, they do not vary the result.
\n![\"The](\"https://s.w.org/images/core/5.8/outside-01.jpg\")
![\"Wind](\"https://s.w.org/images/core/5.8/outside-02.jpg\")
![\"The](\"https://s.w.org/images/core/5.8/outside-03.jpg\")
Undoubtedly we have no questions to ask which are unanswerable. We must trust the perfection of the creation so far, as to believe that whatever curiosity the order of things has awakened in our minds, the order of things can satisfy. Every man’s condition is a solution in hieroglyphic to those inquiries he would put.
\nPositive growth.
\nNature, in the common sense, refers to essences unchanged by man; space, the air, the river, the leaf. Art is applied to the mixture of his will with the same things, as in a house, a canal, a statue, a picture.
\n\n\n\nBut his operations taken together are so insignificant, a little chipping, baking, patching, and washing, that in an impression so grand as that of the world on the human mind, they do not vary the result.
\nUndoubtedly we have no questions to ask which are unanswerable. We must trust the perfection of the creation so far, as to believe that whatever curiosity the order of things has awakened in our minds, the order of things can satisfy. Every man\'s condition is a solution in hieroglyphic to those inquiries he would put.
\nOceanic Inspiration
\nWinding veils round their heads, the women walked on deck. They were now moving steadily down the river, passing the dark shapes of ships at anchor, and London was a swarm of lights with a pale yellow canopy drooping above it. There were the lights of the great theatres, the lights of the long streets, lights that indicated huge squares of domestic comfort, lights that hung high in air.
\nNo darkness would ever settle upon those lamps, as no darkness had settled upon them for hundreds of years. It seemed dreadful that the town should blaze for ever in the same spot; dreadful at least to people going away to adventure upon the sea, and beholding it as a circumscribed mound, eternally burnt, eternally scarred. From the deck of the ship the great city appeared a crouched and cowardly figure, a sedentary miser.
\nOceanic Inspiration
\nWinding veils round their heads, the women walked on deck. They were now moving steadily down the river, passing the dark shapes of ships at anchor, and London was a swarm of lights with a pale yellow canopy drooping above it. There were the lights of the great theatres, the lights of the long streets, lights that indicated huge squares of domestic comfort, lights that hung high in air.
\nNo darkness would ever settle upon those lamps, as no darkness had settled upon them for hundreds of years. It seemed dreadful that the town should blaze for ever in the same spot; dreadful at least to people going away to adventure upon the sea, and beholding it as a circumscribed mound, eternally burnt, eternally scarred. From the deck of the ship the great city appeared a crouched and cowardly figure, a sedentary miser.
\n![\"Close-up](\"https://s.w.org/images/core/5.8/soil.jpg\")
Trees are more important today than ever before. More than 10,000 products are reportedly made from trees. Through chemistry, the humble woodpile is yielding chemicals, plastics and fabrics that were beyond comprehension when an axe first felled a Texas tree.
\n\n\n\n\nTrees are more important today than ever before. More than 10,000 products are reportedly made from trees. Through chemistry, the humble woodpile is yielding chemicals, plastics and fabrics that were beyond comprehension when an axe first felled a Texas tree.
\n\n\n\n\nEleanor Harris (American, 1901-1942)
\n![\"A](\"https://s.w.org/images/core/5.8/art-02.jpg\")
Eleanor Harris (American, 1901-1942)
\n![\"Close-up,](\"https://s.w.org/images/core/5.8/architecture-04.jpg\")
An exhibition about the different representations of the ocean throughout time, between the sixteenth and the twentieth century. Taking place in our Open Room in Floor 2.
\n\n\n\n\nAn exhibition about the different representations of the ocean throughout time, between the sixteenth and the twentieth century. Taking place in our Open Room in Floor 2.
\n\n\n\n\n![\"\"](\"https://s.w.org/images/core/5.8/forest.jpg\")
Even a child knows how valuable the forest is. The fresh, breathtaking smell of trees. Echoing birds flying above that dense magnitude. A stable climate, a sustainable diverse life and a source of culture. Yet, forests and other ecosystems hang in the balance, threatened to become croplands, pasture, and plantations.
\nEven a child knows how valuable the forest is. The fresh, breathtaking smell of trees. Echoing birds flying above that dense magnitude. A stable climate, a sustainable diverse life and a source of culture. Yet, forests and other ecosystems hang in the balance, threatened to become croplands, pasture, and plantations.
\nThey followed her on to the deck. All the smoke and the houses had disappeared, and the ship was out in a wide space of sea very fresh and clear though pale in the early light. They had left London sitting on its mud. A very thin line of shadow tapered on the horizon, scarcely thick enough to stand the burden of Paris, which nevertheless rested upon it. They were free of roads, free of mankind, and the same exhilaration at their freedom ran through them all.
\nThe ship was making her way steadily through small waves which slapped her and then fizzled like effervescing water, leaving a little border of bubbles and foam on either side. The colourless October sky above was thinly clouded as if by the trail of wood-fire smoke, and the air was wonderfully salt and brisk. Indeed it was too cold to stand still. Mrs. Ambrose drew her arm within her husband’s, and as they moved off it could be seen from the way in which her sloping cheek turned up to his that she had something private to communicate.
\nThey followed her on to the deck. All the smoke and the houses had disappeared, and the ship was out in a wide space of sea very fresh and clear though pale in the early light. They had left London sitting on its mud. A very thin line of shadow tapered on the horizon, scarcely thick enough to stand the burden of Paris, which nevertheless rested upon it. They were free of roads, free of mankind, and the same exhilaration at their freedom ran through them all.
\nThe ship was making her way steadily through small waves which slapped her and then fizzled like effervescing water, leaving a little border of bubbles and foam on either side. The colourless October sky above was thinly clouded as if by the trail of wood-fire smoke, and the air was wonderfully salt and brisk. Indeed it was too cold to stand still. Mrs. Ambrose drew her arm within her husband\'s, and as they moved off it could be seen from the way in which her sloping cheek turned up to his that she had something private to communicate.
\n![\"An](\"https://s.w.org/images/core/5.8/nature-above-01.jpg\")
![\"An](\"https://s.w.org/images/core/5.8/nature-above-02.jpg\")
Beautifully designed patterns ready to go with a simple copy/paste
\n\n\n\n\n\n\n\n\n\n\n\nGET IN TOUCH
\n\n\n\nGET IN TOUCH
\n\n\n\nEnrich our growing community.
\n\n\n\nSupport special exhibitions.
\n\n\n\nTake support to the next level.
\n\n\n\nEnrich our growing community.
\n\n\n\nSupport special exhibitions.
\n\n\n\nTake support to the next level.
\n\n\n\n![\"\"](\"https://s.w.org/patterns/files/2021/06/pear-1-1024x1024.png\")
Even the bitterest fruit has sugar in it.
\n\n\n\n– Terry a O’Neal
\n![\"\"](\"https://s.w.org/patterns/files/2021/06/pear-half-1024x1024.png\")
The trees that are slow to grow bear the best fruit.
\n\n\n\n– Molière
\nEven the bitterest fruit has sugar in it.
\n\n\n\n– Terry a O\'Neal
\nThe trees that are slow to grow bear the best fruit.
\n\n\n\n– Molière
\n![\"\"](\"https://s.w.org/patterns/files/2021/06/image-from-rawpixel-id-430289-jpeg-1-1024x1024.jpg\"){kind=tracking}
![\"\"](\"https://s.w.org/patterns/files/2021/06/wire-sculpture-263x300.jpg\")
Airplane
\n\n\n\nCopper wire, wood base. I created this piece in late 2008. For this work, I aimed to convey both the industrial heaviness of an airplane, but also the cloudlike floating quality you feel when you’re in one.
\nAirplane
\n\n\n\nCopper wire, wood base. I created this piece in late 2008. For this work, I aimed to convey both the industrial heaviness of an airplane, but also the cloudlike floating quality you feel when you’re in one.
\n![\"Beautiful](\"https://s.w.org/patterns/files/2021/06/Iris-793x1024.jpg\")
White Irises
\n\n\n\nOgawa Kazumasa
\nCherry Blossom
\n\n\n\nOgawa Kazumasa
\n![\"Beautiful](\"https://s.w.org/patterns/files/2021/06/Cherry-Blossom-707x1024.jpg\")
White Irises
\n\n\n\nOgawa Kazumasa
\nCherry Blossom
\n\n\n\nOgawa Kazumasa
\n![\"Vintage](\"https://s.w.org/patterns/files/2021/06/image-from-rawpixel-id-539759-jpeg-1-1024x1024.jpg\"){kind=tracking}
Cupid in Flight
48” x 48” Giclee print on archival paper.
Cupid in Flight
48” x 48” Giclee print on archival paper.
![\"Image](\"https://s.w.org/patterns/files/2021/06/Group-17-scaled.jpg\")
Location:
82 Main St. Brooklyn, NY
Date:
October 24, 2021
Location:
82 Main St. Brooklyn, NY
Date:
October 24, 2021
Positive growth.
\nNature, in the common sense, refers to essences unchanged by man; space, the air, the river, the leaf. Art is applied to the mixture of his will with the same things, as in a house, a canal, a statue, a picture.
\n\n\n\nBut his operations taken together are so insignificant, a little chipping, baking, patching, and washing, that in an impression so grand as that of the world on the human mind, they do not vary the result.
\nUndoubtedly we have no questions to ask which are unanswerable. We must trust the perfection of the creation so far, as to believe that whatever curiosity the order of things has awakened in our minds, the order of things can satisfy. Every man’s condition is a solution in hieroglyphic to those inquiries he would put.
\nPositive growth.
\nNature, in the common sense, refers to essences unchanged by man; space, the air, the river, the leaf. Art is applied to the mixture of his will with the same things, as in a house, a canal, a statue, a picture.
\n\n\n\nBut his operations taken together are so insignificant, a little chipping, baking, patching, and washing, that in an impression so grand as that of the world on the human mind, they do not vary the result.
\nUndoubtedly we have no questions to ask which are unanswerable. We must trust the perfection of the creation so far, as to believe that whatever curiosity the order of things has awakened in our minds, the order of things can satisfy. Every man\'s condition is a solution in hieroglyphic to those inquiries he would put.
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— netflixbrasil (@NetflixBrasil) September 4, 2022
só hoje
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— netflixbrasil (@NetflixBrasil) September 4, 2022
só hoje
Fale Conosco'), (68666, 7349, '_oembed_time_15473419884d3774d8bc04aba9097d19', '1679487778'), (68667, 7350, '_wp_attached_file', '2023/03/MP3-3.mp3'), (68668, 7350, '_wp_attachment_metadata', 'a:19:{s:10:\"dataformat\";s:3:\"mp3\";s:8:\"channels\";i:2;s:11:\"sample_rate\";i:48000;s:7:\"bitrate\";i:128000;s:11:\"channelmode\";s:12:\"joint stereo\";s:12:\"bitrate_mode\";s:3:\"cbr\";s:8:\"lossless\";b:0;s:15:\"encoder_options\";s:6:\"CBR128\";s:17:\"compression_ratio\";d:0.08333333333333332870740406406184774823486804962158203125;s:10:\"fileformat\";s:3:\"mp3\";s:8:\"filesize\";i:45729968;s:9:\"mime_type\";s:10:\"audio/mpeg\";s:6:\"length\";i:2858;s:16:\"length_formatted\";s:5:\"47:38\";s:4:\"year\";s:4:\"2023\";s:4:\"date\";s:4:\"0103\";s:4:\"time\";s:4:\"0953\";s:6:\"artist\";s:0:\"\";s:5:\"album\";s:0:\"\";}'), (68669, 7351, '_wp_attached_file', '2023/03/Spotify-3.png'), (68670, 7351, '_wp_attachment_metadata', 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![\"Beatz\"](\"https://beatz.com.br/wp-content/uploads/2021/03/beatz-sobre-banner.jpg\")
O som toca.
\n\n\n\nNossos corações e almas.
\n\n\n\nNos faz vibrar, nos arrepia.
\n\n\n\nMuitos deles são fáceis de reconhecer,
\n\n\n\nmas qual é o som da tecnologia, da inovação?
\n\n\n\nQual é o som do planejamento e da estratégia?
\n\n\n\nQual é o som da paixão por evoluir?
\n\n\n\nBom, o som de tudo isso é um só: Beatz.
\n\n\n\nE como em um instrumento, ele tem origem do encontro.
\n\n\n\nComo o da baqueta com o tambor,
\n\n\n\ne o da palheta com as cordas
\n\n\n\nUm encontro único, uma junção.
\n\n\n\nDe duas canções que já tocavam pelo mundo,
mas decidiram tocar juntas.
Onde ideais passam a ser uníssonos,
\n\n\n\ne todos são regidos por uma só cultura.
\n\n\n\nOnde mente e coração tocam juntos, no mesmo ritmo,
\n\n\n\ncom intensidade e emoção, sempre,
\n\n\n\ncom técnica e teoria.
\n\n\n\nAqui valorizamos cada bit, pois sabemos que sem indivíduos
não há conjunto que sobreviva
Assim surgimos e soaremos.
\n\n\n\nSeremos mega, giga, tera.
\n\n\n\nMuito prazer,
nós somos a Beatz.
Nos últimos anos, o Marketing Digital vem crescendo cada vez mais. Mas, você sabe do que se trata?
\n\n\n\nPensando nisso, preparamos uma matéria para você saber tudo sobre esse conceito. Então, acompanhe a leitura e confira!
\n\n\n\nO Marketing surgiu na década de 1960, mas ele passou a ser mais conhecido na década de 1990. Nessa época, as pessoas já tinham mais acesso à internet, seja no trabalho ou em casa.
\n\n\n\nCom isso, começaram a surgir lojas, leilões, e outras formas de comércio online. Assim, as empresas notaram uma nova oportunidade de vender seus produtos.
\n\n\n\nA partir daí, vieram as redes sociais e novos meios de divulgação das marcas. Sendo assim, as empresas estudam cada vez mais esse mercado e como trabalhar com ele.
\n\n\n\nO Marketing Digital, é uma forma de promover uma marca em um ambiente online. Essas estratégias permitem que as empresas usem uma série de processos com ferramentas digitais, para fornecer produtos e serviços mais dependentes aos seus clientes.
\n\n\n\nPelo fato de muitas pessoas estarem conectadas à internet, os empresários buscam, cada vez mais, se comunicarem através das mídias sociais. Muitas têm o foco principal na venda de seu serviço ou produtos. Mas também no fortalecimento e reconhecimento de sua marca.
\n\n\n\nO Marketing Digital usa bastante as mídias sociais em seu funcionamento. Além disso, faz o uso de métricas e dados para realizar um planejamento estratégico.
\n\n\n\nA partir desse planejamento, você saberá qual é o meio e como realizá-lo da melhor maneira para atingir seus objetivos.
\n\n\n\nSe você busca por mais oportunidades de negócio e vendas, essa é a opção correta. Pequenas e grandes empresas, empreendimentos recentes ou antigos, seja qual for seu negócio, o Marketing Digital certamente te ajudará.
\n\n\n\nListamos abaixo, alguns tópicos que você terá:
\n\n\n\nComo qualquer coisa em nossas vidas, temos que ter um planejamento. É preciso estudar alguns pontos na hora de montar a sua campanha.
\n\n\n\nEntão, continue a leitura veja quais são:
\n\n\n\nPrimeiramente, você precisa definir a persona do seu negócio.
\n\n\n\nPersona é um personagem fictício, criado a partir de características e dados de clientes reais, que tem o intuito de representar um consumidor que seria ideal para um negócio ou empresa. Assim, esses dados e características abrangem o comportamento, história, desafios, dados demográficos e objetivos desse tal cliente ideal.
\n\n\n\nExistem alguns motivos para existirem recursos de criação de personas, e alguns deles são:
\n\n\n\nEm resumo, o público-alvo pode ser definido como sendo uma parte da sociedade, onde estão focados seus esforços para vender um produto ou serviço. É mais abrangente e geral, com características em comum, mas não entrando em muitos detalhes.
\n\n\n\nAgora, a persona, é como nós falamos, uma representação, mais específica, detalhada e personalizada do cliente ideal para o seu negócio. Aqui, traça-se um perfil mais complexo, definindo, então, uma identidade.
\n\n\n\nVamos te dar exemplos de cada um:
\n\n\n\nContudo, lembre-se que você não precisa escolher entre uma estratégia ou outra, o uso de ambas no seu planejamento pode trazer mais resultados. Uma estratégia não substitui a outra!
\n\n\n\nO processo de criação de persona tem que ser feito com calma, analisando resultado de pesquisas, estudando seu público e detalhando o perfil de acordo com as informações.
\n\n\n\nAssim que sua equipe estiver conectada com a sua persona, ela está pronta para ser posta à prova auxiliando na otimização da comunicação. Agora, vocês podem começar a planejar estratégias relacionadas à jornada de compra do cliente.
\n\n\n\nUtilize o perfil da persona para criar conteúdo que seja relevante e atraia a atenção de possíveis consumidores. Caso queira melhorar ainda mais, sua empresa pode ir atrás de uma automação de marketing.
\n\n\n\nO benchmarking é uma prática que está presente em muitos negócios de sucesso, e ele visa monitorar e analisar a concorrência. Com isso, uma empresa consegue comparar o seu desempenho, com base no de outras.
\n\n\n\nSupondo que, você é dono de uma mercearia, e o movimento está baixo nesses últimos meses, acarretando em problemas financeiros e resultados ruins. Mas, acaba descobrindo que em um local próximo, uma nova mercearia surgiu, e está movimentada e bem sucedida.
\n\n\n\nSe você decide estudar os processos e performances desse lugar, com o intuito de entender o porquê dele estar conseguindo bons resultados, tecnicamente, está fazendo benchmarking.
\n\n\n\nOu seja, avaliar e estudar a concorrência são métodos presentes nessa técnica. Por isso, se questione sempre, sobre o que você pode estar fazendo e como estão seus resultados.
\n\n\n\nTer um feedback sobre o que funciona é fundamental. Pois, ajuda na hora de tomar decisões em relação ao seu negócio. Então, esteja sempre monitorando o mercado.
\n\n\n\nPodemos dizer que as palavras-chave servem como ferramenta para uma pesquisa. Elas são o que, e como alguém escreve a sua pergunta ou problema em um buscador.
\n\n\n\nNós as definimos, como algo próximo a um instrumento de busca, e devem ser usadas como forma de direcionar a criação de sites. Sendo assim, através delas, você estará dizendo a um buscador: “Ei, essa minha página está falando sobre determinado assunto!”
\n\n\n\nOu seja, são elas que vão guiar um usuário até determinada página ou site. Apresentando, assim, uma possível solução para tal problema. E não se esqueça: o certo é palavras-chave, e não palavras-chaves.
\n\n\n\nO mercado, hoje, depende delas. Pois, a partir das palavras-chave, que empresas conseguem traçar um caminho para atrair possíveis clientes.
\n\n\n\nO canal representa o formato que vai mostrar sua empresa ao público. Portanto, esses canais são tradicionais ou digitais, com atributos, formatos e frequência específicos. O resultado está ligado à aquisição e manutenção do cliente. Social, e-mail, pesquisa orgânica, conteúdo com autoridades do setor, sites e mídia paga, são alguns desses exemplos.
\n\n\n\nVocê estudando qual canal dá mais resultado para seu conteúdo e investir mais no mesmo.
\n\n\n\nDefinir objetivos de marketing é fundamental caso sua empresa esteja querendo ter sucesso no seu segmento. Conforme o tempo passa, o mercado está ficando cada vez mais competitivo. Surgem mais concorrentes e isso pode saturar o público.
\n\n\n\nDessa forma, a importância de definir os objetivos de marketing é enorme, pois, assim, a sua empresa tem um rumo para seguir. Contudo, mesmo estando em segmentos parecidos, nem sempre faça o que seus concorrentes estão fazendo.
\n\n\n\nOs objetivos da sua empresa precisam estar relacionados aos resultados do seu negócio também. Contudo, essas metas podem ser diferentes para empresas do mesmo segmento, que estão em “nível” diferentes.
\n\n\n\nPor exemplo, uma empresa de pequeno porte, muitas vezes tem o objetivo de se apresentar no mercado, educando seu público e tentando se estabilizar. Já uma empresa grande, pode ter como meta aumentar o seu número de vendas e a fidelização de clientes.
\n\n\n\nSendo assim, os objetivos podem variar de acordo com cada negócio.
\n\n\n\n![\"Duas](\"https://beatz.com.br/wp-content/uploads/2020/12/meio-servicos-marketing-digital-1.png\")
Dentro do Marketing Digital, existem estratégias que são usadas para atingir seu objetivo da melhor maneira possível.
\n\n\n\nPor isso, é importante ter suas metas e objetivos bem definidos para saber qual delas usar.
\n\n\n\nConfira abaixo, as estratégias mais usadas nesse meio:
\n\n\n\nInbound Marketing, ou Marketing de Atração, é uma estratégia do Marketing Digital que foca em atrair e converter clientes. Contudo, o marketing sempre se baseou em interrupções. As empresas tiravam a atenção das pessoas para mostrar como seus produtos poderiam ser vantajosos para consumo.
\n\n\n\nEntretanto, a transformação digital e as mudanças radicais na conduta do consumidor, mudaram o conceito comum da publicidade. Sendo assim, o cliente é atraído pela empresa. Seus principais pilares são:
\n\n\n\nVeja os benefícios e as vantagens que estratégias de Inbound Marketing podem trazer para o seu negócio:
\n\n\n\nAntes da Internet se tornar popular, a publicidade era feita de forma intermitente. Em outras palavras, eles apareciam somente no meio de programas, como em comerciais de rádio e televisão. Mas, o marketing de conteúdo possui outra proposta.
\n\n\n\nEssa estratégia foca em criar conteúdo relevante e apelativo para o público, sem interromper o que eles estão fazendo. Ou seja, um material para “consumir” de maneira mais natural.
\n\n\n\nDessa forma, curiosidades, guias, vídeos, textos e materiais diversos também podem ser fornecidos a quem tiver interesse. Sendo assim, os relacionamentos começam a ser construídos de forma mais natural.
\n\n\n\nGerar conteúdo relevante é a melhor maneira de colocar seu site na página inicial do Google. Portanto, será um local onde o público poderá encontrá-lo facilmente.
\n\n\n\nA produção de conteúdo pode ajudar mais pessoas a conhecerem sua marca e, assim, entender os produtos e serviços que sua empresa oferece. E isso faz com que o público seja impactado de forma mais eficiente, e em maior escala também.
\n\n\n\nO reconhecimento da marca aumenta o número de pessoas que entendem e reconhecem positivamente sua marca. Enquanto o engajamento tenta construir relacionamentos próximos e contínuos com públicos mais seletivos.
\n\n\n\nAssim, ao produzir conteúdo de alta qualidade, você pode aumentar a interação das pessoas com sua marca, criando confiança e vínculo.
\n\n\n\nMuitas vezes, seu público-alvo não entende tudo sobre o mercado em que atua. Portanto, neste caso, produza conteúdo que responda às perguntas dos clientes e ensine-lhes tudo o que precisam para entender a decisão de compra. Ainda mais se o seu conteúdo for de fato de alta qualidade, você aumentará a satisfação do cliente e ele terá uma ideia de como usar o seu produto.
\n\n\n\nAumentar o volume de vendas, significa otimizar sua produção de conteúdo para orientar clientes em potencial durante o processo de compra e se preparar para a tomada de decisões.
\n\n\n\nO valor da vida útil (lifetime value – LTV) é o valor total gasto pelo cliente para toda a empresa, é quando o cliente se fideliza. Portanto, todo empresário sabe que é mais barato vender para os clientes de longa data do que captar novos clientes.
\n\n\n\nO E-mail, apesar de ser uma ferramenta antiga, ainda supre muitas necessidades do Marketing Digital e é um dos seus maiores potenciais.
\n\n\n\nGeralmente, ele é usado a fim de nutrir seus leads. São enviados notícias, informações, novidades, entre outros.
\n\n\n\nO E-mail Marketing pode atingir um grande número de pessoas de forma rápida e direta.
\n\n\n\nAs Mídias Sociais se tornaram um meio de comunicação muito eficaz, repleto de possibilidades interessantes para o setor de marketing. Além disso, as redes sociais que temos, estão sob constante melhoria e não param de surgir outras ainda mais dinâmicas e atrativas.
\n\n\n\nSimplificando, a mídia social é um termo mais amplo que representa as plataformas onde os usuários podem compartilhar informações, ou seja, todo ambiente online que permita a entrega de conteúdo é uma mídia social.
\n\n\n\nHá várias mídias sociais dentro da internet, todas com a sua dinâmica e formatos. Os principais são:
\n\n\n\nEstes, são um dos mais conhecidos na internet e continuam em alta, apesar das mudanças dentro do cenário digital. Além disso, são a escolha de 53% dos profissionais da área de marketing.
\n\n\n\nSão as redes de interação focadas no compartilhamento de conteúdo, como: vídeos, textos, imagens etc. Aqui entram o YouTube, Medium e Pinterest.
\n\n\n\nElas podem desempenhar o papel de uma mídia social, principalmente com as melhorias que estão sendo feitas nelas. As principais são:
\n\n\n\nAinda invicto como a maior rede social do mundo, temos o Facebook.
\n\n\n\nEle oferece prós, como: audiência de 2.1 bilhões de usuários, com uma média de 8 cliques, em anúncios, por usuário, segundo a Hootsuite. E oferece melhor segmentação de público, segundo a Statista.
\n\n\n\nO queridinho de muitos influencers e jovens no mundo todo. Ele é uma rede social que não para de crescer e oferece vantagens como brand awareness e mais engajamento para as marcas.
\n\n\n\nEle é a rede social que une negócios e relacionamento entre pessoas, empresas e organizações.
\n\n\n\nO Linkedin beneficia bastante as empresas B2B, pois 80% dos leads para estas empresas vêm desta rede social. Além de ser um ótimo meio de recrutamento e seleção.
\n\n\n\nGoogle Ads, também conhecido como Google Adwords, é o maior canal de links patrocinados na Internet. Portanto, se sua empresa está procurando uma estratégia de exposição online rápida e eficaz, esta ferramenta pode, sem dúvida, fornecer uma grande ajuda.
\n\n\n\nO Google é, sem dúvida, o mecanismo de busca mais usado no mundo. E o Google Ads está em uma posição estratégica nos resultados de pesquisa. Os anúncios são personalizados, o que significa que são exibidos com base nos interesses de pesquisa do usuário.
\n\n\n\nEle fornecerá métricas precisas e cobertura extraordinária. Portanto, essa ferramenta tem muitos benefícios. Acompanhe o texto a seguir e veja todas as vantagens de anunciar com o Google Ads!
\n\n\n\nA partir do momento em que você faz login no Google Ads, você conhece a variedade de ferramentas que ele oferece. Portanto, você será capaz de criar anúncios de texto, vídeo, imagem ou aplicativo.
\n\n\n\nEsta é uma função básica! Portanto, não depende do público-alvo, pois cada público tem um canal que produz mais resultados. Portanto, outro benefício importante é a capacidade de escolher se seu anúncio procurará clientes em potencial em sua região, estado ou país.
\n\n\n\nFeito para web designers e profissionais de marketing digital, o Google Optimize é um meio de otimização de sites. Desse modo, com ela se torna possível fazer testes a partir de combinações de diferentes itens do site.
\n\n\n\nPode-se testar cada item de código HTML, e isso conta com imagens, formulários, call to actions e blog posts. Portanto, facilita que haja um aumento nas taxas de conversão e na satisfação do visitante.
\n\n\n\nDesse modo, ele é definido como uma meio com o potencial de ser usado para conseguir bons frutos.
\n\n\n\nEm conclusão, ele efetua testes de versões variadas de páginas e seus itens, como cópia do corpo, imagens e cabeçalho.
\n\n\n\nO Google Analytics é uma ferramenta de monitoramento e análise de tráfego instalada em sites, aplicativos e sistemas de rede. Dessa forma, seu objetivo é medir a experiência do usuário em plataformas online. Atualmente, é a ferramenta de análise de tráfego mais usada no mundo.
\n\n\n\nPortanto, pode ajudar os profissionais de marketing, vendas e administrativos na tomada de decisões de campanha, criação de conteúdo, foco em vendas e até mesmo na formulação de estratégia administrativa.
\n\n\n\nVocê também pode descobrir as páginas mais visitadas, o número de conversões e fontes, quais dispositivos, quais cidades e outros dados relevantes.
\n\n\n\nEsta é uma ferramenta de configuração simples que se integra localmente ao Google Ads e ao Search Console e com outras ferramentas de marketing. Além disso, essa ferramenta possui uma versão totalmente gratuita, o que será de grande ajuda na sua operação.
\n\n\n\nAnúncios no Facebook e no Instagram são ferramentas de marketing e publicidade online importantes. Portanto, você pode criar campanhas e anúncios para seus produtos e negócios.
\n\n\n\nO Facebook tem mais de 2 bilhões de usuários e o Instagram tem mais de 1 bilhão de contas. Dessa forma, o Brasil tem mais visibilidade nas duas redes sociais e ocupa o terceiro lugar no ranking mundial.
\n\n\n\nEm outras palavras, seu público pode estar lá! No total, quase 200 milhões de brasileiros atuam nas redes sociais. Desta forma, seus clientes podem, sem dúvida, assistir a histórias, ver feeds, apreciar, compartilhar e ser influenciados por milhões de conteúdos e propagandas.
\n\n\n\nPortanto, aproveite esta oportunidade para se conectar com o público-alvo!
\n\n\n\nInstagram Ads é uma ferramenta que pode criar anúncios para feeds e histórias da rede social. Contudo, o formato do patrocínio pode variar entre fotos, vídeos, carrosséis e até coleções de fotos.
\n\n\n\nO termo vem da abreviatura de Instagram Advertising, que indica a possibilidade de publicidade na mídia. No entanto, a função não é tão desconhecida. Isso ocorre porque ele é muito semelhante aos anúncios do Facebook e tem funções e eficiência semelhantes.
\n\n\n\nÉ inegável que entre os principais objetivos dessas atividades, podemos destacar a geração de cliques, por exemplo, obter mais seguidores, conversões, visualização de vídeos, interação e direcionamento para o site.
\n\n\n\nInvestir nesta ferramenta pode ser uma oportunidade para sua empresa ter esperança de atrair mais pessoas e atingir os objetivos dos seus sonhos. Portanto, um dos maiores motivos para apostar nos anúncios do Facebook é:
\n\n\n\nPortanto, além dos motivos mencionados, existem alguns pontos que devem ser considerados ao apostar nesta estratégia. Porque com esse investimento, sua empresa pode ter muitas vantagens.
\n\n\n\nOs anúncios do Instagram se destacam por causa dos poderosos recursos de segmentação de seus anunciantes. Então, ao colocar anúncios na web, você pode usar todos os métodos de segmentação existentes nos anúncios do Facebook para direcionar os anúncios. Veja a seguir alguns exemplos:
\n\n\n\nPortanto, com base nessas informações, fica claro que os Facebook Ads e o Instagram Ads desempenham um papel importante no marketing digital. Dessa forma, adotar esse tipo de estratégia é fundamental para a divulgação e cobertura no mercado.
\n\n\n\nOs testes A/B são testes frequentemente realizados em campanhas de marketing digital, conversões de página e operações UX (experiência do usuário). Portanto, o objetivo principal desses experimentos é comparar as estratégias de melhor desempenho para um determinado propósito.
\n\n\n\nDepois de confirmar qual estratégia é a melhor, aplique-a para aumentar o resultado desejado. Saiba mais sobre alguns itens testados e comparados:
\n\n\n\nA maioria dos testes A/B é feito usando ferramentas específicas ou por meio de software de automação de marketing.
\n\n\n\nO teste A/B pode obter significância estatística a partir de amostras selecionadas de forma inteligente. Em outras palavras, a partir da definição do número a ser testado, pode-se considerar que o resultado obtido é válido, o que é significativo para o teste A / B.
\n\n\n\nApós a determinação da amostra, criam-se duas variantes para testes. Existem certas diferenças entre eles. Portanto, o exemplo clássico é um teste de assunto de e-mail.
\n\n\n\nPortanto, é possível saber qual tópico apresenta o melhor desempenho em termos de taxa de abertura.
\n\n\n\nEstas são ferramentas excelentes porque fornecem feedback de mercado real e preciso com base em dados, e não em suposições. No entanto, não se trata de uma pesquisa simples, na qual alguém pode responder uma coisa e fazer outra na prática: são fatos abrangentes.
\n\n\n\nUma vez que diferentes versões são distribuídas aleatoriamente dentro do mesmo intervalo de tempo, não há risco de fatores externos afetarem a taxa de conversão.
\n\n\n\nO teste A / B tem várias vantagens. Portanto, os mais comuns para criar os testes A / B são: Google Ads, marketing por e-mail, anúncios em páginas de destino e páginas de sites.
\n\n\n\nOs testes A/B são adequados para situações em que é necessário otimizar determinados indicadores importantes para a empresa. Portanto, essa otimização poderá se realizar em termos de visitas, aberturas, cliques e geração de clientes potenciais.
\n\n\n\nPortanto, se o seu e-mail tem uma taxa de cliques muito baixa ou a página de destino tem uma taxa de conversão muito baixa, vale a pena criar uma segunda versão para executar o teste A / B e descobrir se a nova versão tem melhor desempenho.
\n\n\n\nO teste é uma forma conservadora de trabalhar. Por meio deles, é fácil determinar algumas coisas. Portanto, essa ferramenta precisa ser calma e inteligente para coletar e interpretar os dados.
\n\n\n\nSendo assim, esses testes são uma ferramenta muito interessante, que pode melhorar a precisão da comunicação e das estratégias de marcas que trabalham com marketing digital.
\n\n\n\nKPI ou Key Performance Indicator, traduzindo para Indicador-Chave de Desempenho, é um método de calcular os resultados de performance de ações feitas por uma empresa.
\n\n\n\nDessa forma, pode-se definir como uma ferramenta de gestão, com o intuito de acompanhar e analisar o desempenho de estratégias planejadas. Ou seja, com os KPIs, uma organização pode compreender quais medidas funcionam ou não para o seu negócio.
\n\n\n\nPortanto, os indicadores permitem uma observação mais detalhada sobre os processos, para entender se a sua empresa está atingindo os objetivos definidos.
\n\n\n\nA seguir, confira alguns dos KPIs que a sua empresa pode usar:
\n\n\n\nOs KPIs primários são aqueles encontrados primeiro. São os que calculam o resultado, e, através de informações, vão te dizer se as estratégias da sua empresa estão funcionando.
\n\n\n\nPodemos falar que alguns dos dados essenciais para seus objetivos estão nessa parte.
\n\n\n\nDessa forma, eles serão colocados dentro da rotina da organização, indicando os dados considerados mais importantes. Por exemplo, receita por compra, custo por lead e taxa de conversão.
\n\n\n\nO setor de diretoria, com supervisores ou gerentes, geralmente, fica responsável por esses indicadores, já que eles acompanham o progresso dos resultados na estratégia.
\n\n\n\nOs KPIs secundários têm a função de informar se o gerenciamento de estratégia está bem direcionado através de testes. Ou seja, pode-se dizer que eles funcionam com um suporte aos indicadores primários.
\n\n\n\nTemos como exemplo:
\n\n\n\nReforçando, os KPIs secundários estão ali para apoiar os primários.
\n\n\n\nA terceira, mas não menos importante categoria, é a de KPIs práticos. O gerente de campanhas de marketing precisa estar sempre testando e acompanhando os dados sobre características de usuários. Contudo, a lista de indicadores aqui, é maior.
\n\n\n\nSendo alguns deles:
\n\n\n\nDefinir objetivos de marketing é fundamental caso sua empresa esteja querendo ter sucesso no seu segmento. Conforme o tempo passa, o mercado está ficando cada vez mais competitivo. Surgem mais concorrentes e isso pode saturar o público.
\n\n\n\nDessa forma, a importância de definir os objetivos de marketing é enorme, pois, assim, a sua empresa tem um rumo para seguir. Contudo, mesmo estando em segmentos parecidos, nem sempre faça o que seus concorrentes estão fazendo.
\n\n\n\nOs objetivos da sua empresa precisam estar relacionados aos resultados do seu negócio também. Contudo, essas metas podem ser diferentes para empresas do mesmo segmento, que estão em “nível” diferentes.
\n\n\n\nPor exemplo, uma empresa de pequeno porte, muitas vezes tem o objetivo de se apresentar no mercado, educando seu público e tentando se estabilizar. Já uma empresa grande, pode ter como meta aumentar o seu número de vendas e a fidelização de clientes.
\n\n\n\nSendo assim, os objetivos podem variar de acordo com cada negócio.
\n\n\n\nPensando nisso, após entender essa parte e quais os objetivos da sua empresa, agora você precisa definir quais estratégias de marketing serão utilizadas. Procure entender qual o estágio de maturidade do seu negócio, afinal, a sua equipe de marketing precisa saber disso para estruturar o planejamento.
\n\n\n\nEm uma empresa que está começando e possui apenas um marketing inicial, o objetivo não pode ser alcançar vendas enormes ou conquistas extraordinárias. Cada coisa precisa ser feita no seu tempo.
\n\n\n\nAgora, imagine um negócio que já possui mais estabilidade no mercado, tem todo um histórico, clientes e passou por muitos processos. Para ele, estruturar estratégias se torna mais plausível, visto que existe uma base de informações mais concreta.
\n\n\n\nEstudar o mercado e entender como ele funciona, também conta como função do seu time de marketing. Afinal, saber o que falar e pra quem falar é essencial para uma estratégia efetiva.
\n\n\n\nConseguir informações e dados de um determinado público, se torna muito mais fácil quando a sua empresa possui um relacionamento com ele. Criar estratégias eficientes que consigam engajamento, fazem parte do planejamento também. Sendo assim, o seu time precisa saber como se conectar com o público.
\n\n\n\nDessa forma, um bom meio de estudar seus possíveis clientes, é definindo personas para a sua empresa. Afinal, você vai conseguir entender quem consome seu produto ou adquire seu serviço, como eles chegaram até você, por quais motivos e o perfil deles.
\n\n\n\nLembrando que, entender o problema, descobrir a motivação e compreender os desafios do seu público, é fundamental para guiar ele até uma solução.
\n\n\n\nMecanismos de busca, como o Google, podem ser de grande ajuda para negócios que possuem páginas e websites. Por meio dele, o público consegue encontrar a sua empresa através de pesquisas, e quanto melhor o seu ranqueamento, maior a chance de ser encontrado.
\n\n\n\nDesse modo, a grande dúvida que fica é: como conseguir um lugar no topo dos resultados de pesquisa?
\n\n\n\nEm resumo, existe duas respostas para essa pergunta, através do uso de técnicas de SEO e mídia paga. Pensando no SEO, ao utilizar métodos de otimização para a sua página, e criando conteúdo relevante, o próprio Google vai entender isso e te ajudar no ranqueamento.
\n\n\n\nAgora, se tratando de mídia paga, é um meio mais instantâneo, pensado a curto prazo, onde existe um investimento em campanhas, que mostram a sua página como forma de anúncio.
\n\n\n\nPor isso, é bom pesquisar sobre palavras-chave, pois, em ambos os meios, o uso delas se torna essencial para atingir seus objetivos. Se possível, faça uso de ambas as técnicas para conseguir mais resultados.
\n\n\n\nAntes de continuarmos, vamos explicar o que é um Lead, e o que faz dele um Lead Qualificado ou não. Todo contato que, ao visitar seu site, por exemplo, deixa informações sobre ele, como e-mail em uma Landing Page, se torna um Lead.
\n\n\n\nMas, para ele ser considerado um Lead Qualificado, ele precisa apresentar características ou dados que mostrem ele como um possível cliente. Ou seja, tem que ser um contato que possua um perfil semelhante ao da sua persona.
\n\n\n\nQuando você entender o seu público, será o momento de começar a pensar no formato de conteúdo disponível para ele. O seu time de marketing deve criar conteúdos que envolvam os problemas dos clientes.
\n\n\n\nAqui entra a estratégia de Inbound Marketing, que diz para seguirmos algumas etapas na criação de material de acordo com a Jornada de Compra:
\n\n\n\nNão basta apenas fechar um negócio, a parte de retenção de clientes também importa, e muito!
\n\n\n\nO objetivo aqui é criar um relacionamento pós-venda com um cliente, criando conteúdos que fidelizem eles com uma comunicação bem planejada. Sendo assim, a sua empresa pode fazer uso de algumas técnicas para manter o seu consumidor por perto.
\n\n\n\nAs redes sociais podem servir como uma ótima ferramenta nessa parte, pois, com ela a sua empresa consegue manter contato com o público. Assim, os clientes se engajam mais com a marca, e formam um relacionamento com ela.
\n\n\n\nPorém, não se esqueça, as pessoas estão nas redes sociais para se entreterem, então crie um formato de postagens que seja agradável para elas.
\n\n\n\nOutra ferramenta de exemplo, a Newsletter, utiliza e-mails para ter esse contato, já que eles são um meio mais comum no universo empresarial. Dessa forma, o correto a se fazer é analisar qual estratégia é melhor de acordo com os objetivos.
\n\n\n\nO Marketing Digital oferece diversos benefícios para seu negócio. Abaixo, listamos os principais. Confira:
\n\n\n\nFornecer resultados eficazes e econômicos é uma consideração nas estratégias e ações que implementamos em marketing digital. Sua organização deve realizar as ações possíveis para atingir os objetivos de sua marca.
\n\n\n\nMedir os resultados em marketing digital, é um processo contínuo porque direciona a estratégia online da sua marca.
\n\n\n\nUma das vantagens dessa estratégia é que ela pode identificar o público-alvo com precisão. Portanto, segmentar e entender onde seus consumidores estão pode ajudá-lo a orientar com precisão seu comportamento de vendas. Dessa forma, é mais fácil identificar.
\n\n\n\nSua marca faz parte do mundo global e digital, onde seus clientes podem encontrar você online. As gerações possuem um nível de tecnologia superior e estão em constante atualização. Portanto, sua organização precisa acompanhar este desenvolvimento.
\n\n\n\nDesse modo, ao usar o marketing digital como estratégia, é inegável que sua marca seguirá as tendências regionais.
\n\n\n\nUm ambiente competitivo com grandes players não assustará sua marca. Portanto, compreender seus concorrentes e as diferenças de marca podem melhorar sua reputação.
\n\n\n\nTrabalhar com valores, entender a cultura local, utilizar ferramentas digitais e personalizá-las, são os passos que norteiam essa polêmica.
\n\n\n\nO relacionamento com os clientes é a palavra-chave para uma marca de sucesso. Sendo assim, esse relacionamento envolve a construção de confiança, autoridade e transparência com o público. Alguns pontos para prestar atenção:
\n\n\n\nRastrear e medir os resultados são técnicas de marketing digital. Sendo assim, consideramos resultados de longo prazo e trabalhamos com as marcas para atingir esses objetivos.
\n\n\n\nMapeie a jornada de compra dependendo da estratégia de marketing utilizada, esse é o caminho que o cliente percorre antes de adquirir o produto ou serviço. Este conceito retrata a maturidade do visitante. Pois, o processo é dividido em várias etapas até que o visitante se torne cliente.
\n\n\n\nPortanto, de acordo com a estratégia para cada etapa, sua marca pode seguir esse caminho e entender como melhor atendê-lo e atingir a idealização.
\n\n\n\nConstruir a reputação e autoridade de uma marca, são estratégias de marketing digital. Portanto, ações como a produção de conteúdo podem ajudar sua marca a seguir esse caminho até o coração de seus clientes. Sendo assim, este processo faz com que seus clientes acreditem, confiem em seu trabalho e escolham sua empresa na hora de comprar mercadorias.
\n\n\n\nO marketing digital usa vários métodos para permitir que sua marca reduza o custo de aquisição de clientes (CAC).
\n\n\n\nExibição de dados:
\n\n\n\nA proposta de valor está relacionada aos objetivos definidos para sua campanha publicitária, sempre considerando o conhecimento da marca: qual resultado você deseja alcançar?
\n\n\n\nPara que o Marketing Digital funcione de maneira aquedada, precisamos evitar alguns erros como:
\n\n\n\nO SEO (Search Engine Optimization), significa otimizar seu site para que os buscadores, dentre eles o Google Bot (robô do Google) possa encontrá-lo e posicioná-lo melhor na página de buscas.
\n\n\n\nSendo assim, existem várias técnicas e cuidados que possibilitam construir um conteúdo mais interessante e relevante para ser otimizado pelo SEO.
\n\n\n\nSe você tem um site intuitivo, cheio de publicações relacionadas, seria ruim se o Google não o mostrasse nos resultados de pesquisa, certo? E quando ocorrer uma recomendação, ela atrairá as pessoas certas para sua página. Por isso, dar atenção para técnicas de SEO vai ajudar o seu site a conseguir mais tráfego, e assim, a trazer mais clientes em potencial.
\n\n\n\nVocê já sabe que a maioria dos visitantes do seu site vem de mecanismos de pesquisa. Dessa maneira, isso significa que um bom posicionamento nessas plataformas atrairá um grande número de clientes em potencial para sua página.
\n\n\n\nSão aqueles que acreditam nas instruções do Google de que visitarão sua página e provavelmente farão alguns registros para continuar recebendo seu conteúdo. Ou seja, quanto mais você investe em SEO, mais qualificado é o tráfego para sua página.
\n\n\n\nVocê aposta em SEO, consegue dobrar o número de visitas à página e conquistar novos clientes potenciais. Portanto, as vendas também começarão a apresentar progresso e você terá lucro com o seu investimento.
\n\n\n\nOs brasileiros evitam links patrocinados, e tendem a comprar mais através de sites de busca. Dessa forma, você precisa garantir a posição do seu site nos buscadores. Os brasileiros evitam links patrocinados, e tendem a comprar mais através de sites de busca.
\n\n\n\nAs páginas destacadas nos buscadores não aparecem por acaso. Portanto, para classificar o conteúdo de um site no Google, considere vários fatores. Os usuários sabem disso e, quando encontrarem sua marca em destaque, com certeza a respeitarão mais.
\n\n\n\nSendo assim, o SEO é essencial para alcançar um bom posicionamento nos buscadores e ampliar o escopo de produtos ou serviços.
\n\n\n\nAgora que você já entendeu o que é SEO e como funciona, vamos te mostrar algumas dicas de técnicas para e-commerce. Antes de mais nada, vamos começar com a primeira dica de base.
\n\n\n\nRecomendamos sempre começar o seu processo de SEO pesquisando palavras-chave, pois, ao fazer uso delas na sua página, mecanismos de busca conseguem ranquear ela melhor.
\n\n\n\nPalavras-chave possuem duas categorias, Head Tail e Long Tail. A primeira, Head Tail, está ligada a usuários no topo do funil de vendas, onde ele não está maduro ainda. Já a Long Tail se relaciona com o usuário mais determinado dentro do funil, aquele que está mais envolvido.
\n\n\n\nPor exemplo, uma palavra Head Tail seria “carro”, e na Long Tail, ela se tornaria “carro usado automático completo”.
\n\n\n\nHead Tail podem puxar mais tráfego, mas são as Long Tail que conseguem mais conversões. Ao acoplar ambas na sua estratégia de SEO, melhores a chance dela ser eficiente.
\n\n\n\nAgora que você definiu suas palavras-chave, comece a planejar a estrutura do seu texto com elas. Dando início pelo título, afinal, ele é o que aparece primeiro para o usuário.
\n\n\n\nA palavra-chave precisa aparecer no título, e descrever brevemente sobre o que o texto abordará. Mas, preste atenção no tamanho, o Google tem um limite de exibição de 63 caracteres.
\n\n\n\nOs títulos e intertítulos de uma página deve seguir uma hierarquia, e são chamados de heading tags. Desse modo, essas tags seguem uma ordem, sendo ela H1> H2> H3> H4> e por ai vai.
\n\n\n\nO título é classificado como o H1, e os intertítulos como H2, H3 etc. Portanto, você pode fazer usos deles para destacar as palavras-chave do seu texto. Por exemplo, H1 pode ser “Os melhores PC Gamers de 2020”, e o H2, “Melhores PC Gamers com custo-benefício”. Em seguida pode existir até um H3, sendo ele “Monitor de AMOLED em PCs Gamers”.
\n\n\n\nTraduzindo para o português, a meta descrição é aquele pequeno texto que está próximo ao título. Você deve utilizar esse espaço para dar uma breve motivação para o usuário clicar no seu link.
\n\n\n\nAqui, a palavra-chave precisa aparecer também, com uma pequena descrição sobre o que se trata o texto. Contudo, não se esqueça, esse pequeno texto precisa conter no máximo 160 caracteres.
\n\n\n\nEstruture a URL do seu site de forma simples. Pois, ela tem mais uso do que apenas ser um link para a página. Mesmo sendo padrão a URL ser um grande código, se ela for descomplicada e clara, o Google pode utilizar dela como fator de ranqueamento.
\n\n\n\nA URL pode ser usada também para categorizar conteúdos, descrevendo rapidamente o conteúdo da página. Dessa forma, facilitando algumas tarefas dos algoritmos do Google.
\n\n\n\nO Google também funciona como mecanismo de busca por imagens, sendo assim, recomendamos utilizar tags nelas também. Assim sendo, caso a imagem tenha uma descrição objetiva, o Google vai conseguir identificar o material visual dela.
\n\n\n\nPortanto, para fazer isso, você precisa definir a tag <alt> que surge substituindo a imagem caso ela não carregue, e também a tag <src>, que é o nome e formato do arquivo. Por exemplo, “computador-gamer.png”.
\n\n\n\nO Google também examina a quantidade de links internos na sua página. Sendo assim, a linkagem interna também conta como fator de ranqueamento.
\n\n\n\nQuanto mais uma página possui links assim, mais importante ela se torna para o Google. Desse modo, utilizar uma página relevante para guiar um usuário até as páginas menos acessadas é essencial. Além disso, essa técnica pode ajudar na conversão de possíveis clientes.
\n\n\n\nEssa parte se destina à estrutura do texto, a partir das palavras-chave. Utilizar a palavra-chave dentro do conteúdo de forma natural é essencial. Afinal, ninguém gosta de ficar lendo o mesmo termo repetidamente.
\n\n\n\nA palavra-chave está presente em vários outros campos, aqui não é diferente. Você deve pensar em criar um material que seja original, dando relevância para seu serviço ou produto. Portanto, quanto mais qualidade seu texto possuir, maior a chance de conseguir engajamento a partir dele, e eventualmente um maior ranqueamento nos resultados de pesquisa.
\n\n\n\nÉ muito importante estar sempre acompanhado a sua página, verificando quando ela deve ser atualizada e otimizada. Com um mercado que está cada vez mais competitivo, ficar para trás não é uma boa opção para qualquer e-commerce.
\n\n\n\nAs estratégias de SEO para e-commerce devem ser sempre estudadas, pensando na inovação e na criação de mais conteúdos. Esteja focado na experiência do usuário. Pois, ela está se tornado um fator para ranqueamento também.
\n\n\n\nO segredo de como produzir conteúdo está situado dentro do processo criativo. Portanto, planejar o sobre o material que será utilizado é fundamental, ainda mais se ele envolve vendas ou conversões.
\n\n\n\nNão vá na intuição, mesmo que você ache que uma ideia pode ser boa, pesquisar sobre o que seu público realmente quer saber é melhor. Dessa forma, para fazer isso, procure palavras-chave, através dela você pode saber se esse tema é relevante ou não.
\n\n\n\nNo entanto, aqui pode aparecer dois termos, o Head Tail e o Long Tail. Head Tail está relacionado com uma palavra-chave curta e generalizada, já o Long Tail com palavras-chave mais específicas. Desse modo, quando você procurar sobre a relevância de uma palavra-chave, você pode se deparar com um volume alto ou baixo de buscas.
\n\n\n\nEsse volume está correlacionado com a dificuldade da palavra de ranqueamento, uma palavra-chave com alto volume ranqueia mais, mas converte mesmo. Já uma palavra-chave com volume menor, tem menos acessos, porém, converte mais.
\n\n\n\nVocê pode usar o Google Trends para analisar uma palavra-chave.
\n\n\n\nFazer um estudo sobre a concorrência é fundamental nessa parte, afinal, você precisa ver o que eles estão fazendo, para superá-los. Um conteúdo que seja original e de qualidade já funciona como diferencial para seu site.
\n\n\n\nPara conseguir fazer isso, você pode utilizar algumas táticas, como, por exemplo, através da navegação anônima, pesquisar e entrar nos sites concorrentes. Foque nos primeiros links da página de resultados do Google, e veja o que eles possuem em comum.
\n\n\n\nCaso você note um “ponto fraco” entre eles, anote para não cometer esse mesmo erro ao produzir o seu conteúdo. Dessa forma, seu material será de melhor qualidade se comparado ao deles.
\n\n\n\nEntender o funil de vendas do seu próprio negócio é fundamental aqui, principalmente se ele for online.
\n\n\n\nLembrando do funil de vendas, você deve pensar sempre em produzir conteúdos de topo de funil. São aqueles conteúdos pensados em atrair o público, contudo, sem converter ele, ainda.
\n\n\n\nBlogs e redes sociais são perfeitos para esse topo. Pois, eles não funcionam como uma loja online. Essas plataformas podem funcionar melhor como vitrine para algum produto ou serviço.
\n\n\n\nEntão, saiba como criar o conteúdo certo para guiar de forma natural um usuário pelo funil de vendas, sem pressioná-lo para comprar algo. Deixa a parte da venda apenas para fechar a jornada.
\n\n\n\n“Como assim, vantagens são melhores que funções?”
\n\n\n\nExatamente, você tem que planejar em produzir um conteúdo que mostre o que seu serviço ou produto tem a oferecer. Portanto, como o que você vende pode mudar a vida do potencial cliente.
\n\n\n\nNão estamos dizendo para deixar as funções de fora, mas, sim, focar em mostrar quais as vantagens de se adquirir o seu produto. Desse modo, para fazer isso, pense em todas as funções que a sua empresa pode entregar, e transforme elas em vantagens.
\n\n\n\nIsso com certeza vai instigar mais o seu possível cliente.
\n\n\n\nUm preço muito alto ou muito baixo pode ser prejudicial para o seu negócio. Assim sendo, um preço alto pode afastar um cliente, por ele achar que o produto não valha tudo isso. Já um preço baixo, pode dar a entender que a qualidade do seu produto é baixa.
\n\n\n\nPara trabalhar isso, você precisa mostrar o que o seu negócio tem a oferecer como vantagem. Especifique que o valor do seu produto ou serviço é maior do que o dos seus concorrentes.
\n\n\n\nOu seja, quanto mais vantagens seu produto apresenta, mais valor você agrega a ele.
\n\n\n\nExistem 5 categorias sobre como produzir conteúdo que podem ajudar a alavancar o seu negócio online. Assim sendo, vamos listar eles aqui:
\n\n\n\nEnfim…
\n\n\n\nO processo de produção de conteúdo não é fácil, ele é complexo e deve ser feito com cuidado, para suprir as necessidades específicas do seu negócio. Com um bom planejamento criativo, o seu site pode conseguir mais conversões em menos tempo.
\n\n\n\nUma agência especializada é essencial para que o Marketing Digital da sua empresa seja feito de forma correta. Com ela, profissionais capacitados cuidarão de todos os âmbitos que ele engloba, desde um simples post em redes sociais até matérias e campanhas mais complexas.
\n\n\n\nPor isso, investir em uma agência, trará todos esses benefícios que você viu ao longo do texto.
\n\n\n\nSe você gostou desse conteúdo, não deixe de acompanhar nosso blog e saiba tudo sobre o universo do Marketing Digital!
\n\n\n\nAlém disso, se você procura por uma agência consolidada e com excelência em seu trabalho, não deixe de acessar nosso site e saber mais sobre a Beatz Digital.
\n\n\n\nPor hoje ficamos por aqui, obrigado pela leitura e até a próxima!
\n', 'Marketing Digital', 'O Marketing Digital é uma forma de promover uma marca em ambiente online. Essas estratégias permitem que as empresas usem uma série de processos com ferramentas digitais, para fornecer produtos e serviços mais adequados aos seus clientes.', 'publish', 'closed', 'closed', '', 'marketing-digital', '', '', '2022-08-01 15:36:46', '2022-08-01 18:36:46', '', 0, 'https://beatz.com.br/?post_type=servico&p=63', 1, 'servico', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (65, 10, '2020-12-03 15:04:00', '2020-12-03 18:04:00', '\nEsta estratégia é parte crucial dos projetos de business intelligence e tem como principais objetivos:
\n\n\n\nSendo assim, esta estratégia pode ajudar a empresa a entender melhor os dados gerados em cada operação. Isso estimula o processo de conversão digital e o marketing baseado em dados. Quer saber mais sobre Marketing Intelligence? Acompanhe a leitura até o final e saiba mais!
\n\n\n\nPor meio dele, os dados podem ser compilados e usados da melhor forma. Então, usam uma base de dados reais para criar operações mais eficazes. Dessa forma, é possível dar aos clientes, serviços e produtos da maneira que eles querem.
\n\n\n\nA inteligência de marketing tem sido muito usada por grandes multinacionais. Ela tem ganhado espaço para progresso e tem mostrado seu valor em empresas com os mais amplos ramos de mercado e escala. Afinal, quem não quer tomar ações mais consistentes e certas a cada dia?
\n\n\n\nMuitos avanços tecnológicos, afetaram métodos de trabalho e mentalidade. A mudança digital também afetou o mundo dos negócios e pode mudar os resultados.
\n\n\n\nPortanto, saiba mais sobre seus clientes e seus desejos, o mercado em que você atua, seus concorrentes e sua própria marca!
\n\n\n\nA metodologia de inteligência de marketing se baseia em alguns pilares:
\n\n\n\nUsamos a inteligência de marketing para organizar dados e entender a estrutura de relação. Por meio dessa análise, uma rede de clientes, fornecedores ou concorrentes pode ser feita. Por exemplo, uma empresa contrata vendedores para melhorar as vendas. Ele contém uma lista de nomes, mas essa estratégia não funciona.
\n\n\n\nO mais eficaz é a conexão que ele terá, e ela é obtida só através do tempo. A solução técnica de inteligência de marketing não se limita a isso, ela também pode integrar esses dados e construir relações fortes e duradouros.
\n\n\n\nO principal objetivo da inteligência de marketing é reduzir o risco com base em dados estratégicos. No entanto, para que as estratégias gerem insights precisos e cruciais para a tomada de decisões, as equipes de marketing e vendas devem trabalhar em harmonia com o seu plano estratégico.
\n\n\n\nDessa forma, obtêm-se:
\n\n\n\nO Marketing Intelligence pode ajudá-lo a entender as informações do mercado e as internas nos dados secundários. Como resultado, a empresa obtém relatórios fáceis de entender. Eles podem ser atualizados de tempos em tempos conforme preciso e destacam a necessidade de mudanças e melhorias.
\n\n\n\nSendo assim, contratar uma empresa da área, trará resultados de alto desempenho. Portanto, business intelligence é um processo complexo que requer conhecimento técnico, experiência e os meios certos.
\n\n\n\nFuncionários qualificados saberão como colocar os dados em prática na empresa. Além de terem a tecnologia necessária.
\n\n\n\nPortanto, após ter todo esse saber, usar a inteligência de marketing de uma empresa é uma forma de se manter à frente da concorrência, conectar e entender os clientes. Além disso, se preparar para os negócios cada vez mais segmentados, ajustados e em evolução do mercado de tecnologia.
\n\n\n\nSendo assim, se você ainda não usa o MI, busque exemplos de empresas que já usaram. Veja os parceiros certos e como eles podem ajudar seu tipo de negócio a melhorar as vendas. A inteligência de mercado trata de analisar dados, obter uma boa relação com os clientes e gerar conteúdo.
\n\n\n\nDessa forma, o mundo precisa cada vez mais de soluções tecnológicas para ter sucesso em seus negócios. Portanto, seja nas redes sociais ou nas vendas e no e-commerce, a tecnologia de hoje nos dá inteligência de mercado, que é um serviço crucial para otimizar qualquer projeto.
\n\n\n\nVocê quer usar a inteligência de marketing para melhorar os negócios da sua empresa? Então, visite o nosso site e veja todos os serviços da Beatz!
\n', 'Marketing Intelligence', 'O Marketing Intelligence é aplicado ao marketing digital, com o apoio de ferramentas técnicas e dados integrados do B.I (business intelligence). Para melhorar os resultados, o Marketing Intelligence é o processo de geração de dados entre mercado, marca, concorrentes e comportamento do cliente online.', 'publish', 'closed', 'closed', '', 'marketing-intelligence', '', '', '2021-05-06 09:38:27', '2021-05-06 12:38:27', '', 0, 'https://beatz.com.br/?post_type=servico&p=65', 7, 'servico', '', 0), (66, 11, '2020-12-07 09:31:00', '2020-12-07 12:31:00', '\nSe você chegou até essa nossa página, com certeza está em busca de melhorias para a sua marca e quer conquistar mais clientes que estejam realmente interessados em seus serviços. Então, conheça agora a melhor tática para vender mais e atrair um público totalmente fiel ao seu negócio!
\n\n\n\nO Inbound Marketing é uma das mais potentes vertentes do Marketing Digital, que visa atrair, converter e encantar futuros clientes. Aqui, buscamos fugir daquele marketing tradicional que conhecemos através de outdoor, rádio, TV e jornal.
\n\n\n\nContamos com 4 principais pilares, sendo eles:
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2022/06/image-10.png\")
![\"\"](\"https://beatz.com.br/wp-content/uploads/2022/06/image-11.png\")
![\"\"](\"https://beatz.com.br/wp-content/uploads/2022/06/image-12.png\")
![\"\"](\"https://beatz.com.br/wp-content/uploads/2022/06/image-13.png\")
O método, conhecido como NOVO MARKETING, vem sendo cada vez mais usado por empresas que realmente querem crescer e aumentar seus lucros. Afinal, ele é feito para atingir o público certo com materiais preparados para conduzir o possível cliente até a compra.
\n\n\n\n\n\n\n\nUm dos grandes pilares do inbound marketing é a atração de leads, que podem ser conquistados através de ações que você precisa começar a fazer o quanto antes. Veja algumas delas:
\n\n\n\n\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2022/06/image-14.png\")
![\"\"](\"https://beatz.com.br/wp-content/uploads/2022/06/image-10-1.png\")
![\"\"](\"https://beatz.com.br/wp-content/uploads/2022/06/image-16.png\")
![\"\"](\"https://beatz.com.br/wp-content/uploads/2022/06/image-17.png\")
![\"\"](\"https://beatz.com.br/wp-content/uploads/2022/06/image-18.png\")
![\"\"](\"https://beatz.com.br/wp-content/uploads/2022/06/image-19.png\")
Ou seja, trata-se da melhor tática para quem deseja que as pessoas certas tenham acesso ao seu conteúdo, conduzindo-as por etapas até que, finalmente, cheguem ao nível final: A COMPRA!
A resposta é sim!
Essa estratégia é eficaz e recomendada para qualquer tipo de segmento, que busca nutrir o seu potencial cliente e educar sobre o mercado de atuação da sua empresa.
Não importa o seu ramo, sua marca pode se tornar uma grande referência se utilizar as técnicas certas para aparecer nas primeiras páginas de buscadores, atraindo a atenção de quem procura resolver algum problema que o seu negócio atende.
![\"\"/](\"https://beatz.com.br/wp-content/uploads/2022/06/vector-8.png\")
A estratégia tem como base, o topo, meio e fundo de funil, para elaborar os conteúdos indicados ao público-alvo.
Nesse funil, contamos com os seguintes processos:
![\"\"](\"https://beatz.com.br/wp-content/uploads/2022/06/image-20.png\")
![\"\"](\"https://beatz.com.br/wp-content/uploads/2022/06/image-21.png\")
![\"\"](\"https://beatz.com.br/wp-content/uploads/2022/06/image-22.png\")
![\"\"](\"https://beatz.com.br/wp-content/uploads/2022/06/image-23.png\")
Caso a sua empresa não possua tanto conhecimento em relação
a essas práticas, o ideal é contar com uma empresa altamente especializada nessa estratégia, e que possa te auxiliar durante
todo o funil de vendas.
Usamos todo o potencial do Marketing Digital para trazer RESULTADOS REAIS aos nossos clientes, sempre aprimorando
e treinando o nosso time com as melhores práticas
existentes no mercado.
![\"\"/](\"https://beatz.com.br/wp-content/uploads/2022/06/frame-1-1.png\")
Com isso, sua marca terá acesso às melhores
e mais modernas soluções, possibilitando um crescimento
cada vez maior, tornando-se conhecida em seu ramo.
Afinal, não é segredo que o Marketing Digital proporciona
uma infinidade de oportunidades para atração
de pessoas interessadas em sua empresa.
Contudo, somente com a presença de uma estratégia
qualificada, você terá os melhores resultados!
![\"\"/](\"https://beatz.com.br/wp-content/uploads/2022/06/frame-5.png\")
Venha conhecer a grande oportunidade que a Beatz preparou, com uma estratégia inovadora, capaz de chamar a atenção do cliente que você deseja!
\n', 'Inbound Marketing', 'A estratégia que vai mudar os resultados da sua empresa', 'publish', 'closed', 'closed', '', 'inbound-marketing', '', '', '2022-09-29 18:29:18', '2022-09-29 21:29:18', '', 0, 'https://beatz.com.br/?post_type=servico&p=66', 0, 'servico', '', 0), (67, 10, '2020-12-09 09:46:00', '2020-12-09 12:46:00', '\nA demanda por conteúdo cria excelentes oportunidades para as empresas criarem materiais criativos e se destacarem no marketing de conteúdo. Assim, a autoridade deve ser estabelecida entre os clientes e as questões relacionadas ao seu campo de atividade.
\n\n\n\nMas, apenas publicar não é suficiente. Você precisa atingir as metas de marketing de conteúdo, como atrair visitas para seu site, além de potenciais clientes e aumentar as taxas de conversão de vendas. Portanto, você precisa de uma estratégia bem alinhada.
\n\n\n\nEstabelecemos nossos próprios métodos de marketing de conteúdo que podem trazer resultados eficientes e criar valor para a empresa. Portanto, o processo inclui:
\n\n\n\n![\"Homem](\"https://beatz.com.br/wp-content/uploads/2020/12/meio-servicos-marketing-de-conteudo.png\")
Todas as nossas estratégias de marketing digital são focadas para produzir resultados mensuráveis. Portanto, verifique os seguintes tipos de conteúdo que geramos:
\n\n\n\nAntes da Internet se tornar popular, a publicidade era feita de forma intermitente. Em outras palavras, eles apareciam somente no meio de programas, como em comerciais de rádio e televisão. Mas, o marketing de conteúdo possui outra proposta.
\n\n\n\nNossa estratégia é criar conteúdo relevante e apelativo para o público, sem interromper o que eles estão fazendo. Ou seja, um material para \"consumir\" de maneira mais natural.
\n\n\n\nDessa forma, curiosidades, guias, vídeos, textos e materiais diversos também podem ser fornecidos a quem tiver interesse. Sendo assim, os relacionamentos começam a ser construídos de forma mais natural.
\n\n\n\nGerar conteúdo relevante é a melhor maneira de colocar seu site na página inicial do Google. Portanto, será um local onde o público poderá encontra-lo facilmente.
\n\n\n\nA produção de conteúdo pode ajudar mais pessoas a conhecerem sua marca e, assim, entender os produtos e serviços que sua empresa oferece. E isso faz com que o público seja impactado de forma mais eficiente, e em maior escala também.
\n\n\n\nO reconhecimento da marca aumenta o número de pessoas que entendem e reconhecem positivamente sua marca. Enquanto o engajamento tenta construir relacionamentos próximos e contínuos com públicos mais seletivos.
\n\n\n\nAssim, ao produzir conteúdo de alta qualidade, você pode aumentar a interação das pessoas com sua marca, criando confiança e vínculo.
\n\n\n\nMuitas vezes, seu público-alvo não entende tudo sobre o mercado em que atua. Portanto, neste caso, produza conteúdo que responda às perguntas dos clientes e ensine-lhes tudo o que precisam para entender a decisão de compra. Ainda mais se o seu conteúdo for de fato de alta qualidade, você aumentará a satisfação do cliente e ele terá uma ideia de como usar o seu produto.
\n\n\n\nAumentar o volume de vendas, significa otimizar sua produção de conteúdo para orientar leads durante o processo de compra e se preparar para a tomada de decisões.
\n\n\n\nO valor da vida útil (lifetime value - LTV) é o valor total gasto pelo cliente para toda a empresa, é quando o cliente se fideliza. Portanto, todo empresário sabe que é mais barato vender para os clientes de longa data do que captar novos clientes.
\n\n\n\nPortanto, usar uma estratégia de conteúdo para esse fim é uma boa opção. Pois, assim, mantém o cliente sempre em contato com a sua empresa.
\n\n\n\nE então, gostou do tema desse post? Lembre-se, estar por dentro do mundo de marketing é bom para a sua empresa, e pode trazer vantagens para ela!
\n\n\n\nCaso tenha vontade de ler mais sobre assuntos como esse, o nosso site está cheio de outros posts também, para checar, é só clicar aqui!
\n', 'Marketing de Conteúdo', 'Nossa estratégia é criar conteúdos relevantes e que geram valor para a sua persona, sem interromper o que eles estão fazendo. Ou seja, um material para “consumir” de maneira mais natural.', 'publish', 'closed', 'closed', '', 'marketing-de-conteudo', '', '', '2021-05-06 09:42:13', '2021-05-06 12:42:13', '', 0, 'https://beatz.com.br/?post_type=servico&p=67', 3, 'servico', '', 0), (68, 10, '2020-11-17 21:24:54', '2020-11-18 00:24:54', '\nDeseja aplicar esta ferramenta ao seu negócio? Siga este conteúdo para saber mais sobre a RD Station!
\n\n\n\nComo o nome sugere, o processo de automação de marketing envolve a automação de atividades relacionadas ao plano de marketing. Por exemplo, seus principais objetivos são:
\n\n\n\n![\"Um](\"https://beatz.com.br/wp-content/uploads/2020/12/meio-servicos-gerenciamento-de-rd-station.png\")
A automação de marketing é realizada por meio de ferramentas como o RD Station. Elas são responsáveis por executar funções pré-determinadas com base em metas planejadas. Sendo assim, essas ferramentas podem acionar e-mails, fazer análises de mercado e podem ser bots de bate-papo.
\n\n\n\nAlém disso, eles também podem ajudá-lo a criar páginas de destino e classificações de clientes em potencial. Assim, ajudar possíveis consumidores fornecendo nutrição e várias outras atividades.
\n\n\n\nSe usada de forma certa, a automação de marketing pode resolver muitos problemas. Entre eles:
\n\n\n\nEsses pontos são os dois mais importantes. Isso ocorre porque as pessoas têm a opção de fazer apenas o que precisam, sem perder tempo com outras tarefas.
\n\n\n\nMuitas empresas ainda acham difícil desenvolver uma estratégia de vendas online. Portanto, os funcionários, na maioria das vezes, se deparam com as seguintes questões:
\n\n\n\nEste é um novo cenário e requer uma nova visão de trabalho.
\n\n\n\nSe você já estiver um certo conhecimento sobre esta ferramenta, poderá aplicar todo o método de marketing de RD Station sozinho. No entanto, se você não sabe, pode contar com a assistência de especialistas na plataforma RD Station.
\n\n\n\nO especialista nesta ferramenta também pode possuir grande conhecimento em marketing digital no mercado do brasil. Portanto, eles podem ajudar sua empresa a implantar e a desenvolver uma estratégia ideal para que seu negócio produza os melhores resultados.
\n\n\n\nEles monitoram o desempenho de marketing de sua empresa para garantir que tudo esteja funcionando de acordo com as metas definidas. Dessa forma, eles também podem ajudá-lo a ajustar seus indicadores e metas se for preciso.
\n\n\n\nA otimização da plataforma ao longo dos anos produziu uma ferramenta que permite começar a gerar resultados de forma mais rápida. Portanto, o RD Station dá uma maneira de monitorar os efeitos e resultados das atividades de marketing ao longo do tempo.
\n\n\n\nAlém disso, fazer os ajustes precisos e definir metas para atingir novos objetivos.
\n\n\n\nCom as tecnologias que temos hoje em dia (como estações RD), a baixa produção e os processos fixos dentro da empresa tornaram-se uma opção. Portanto, você já pode optar por promover a execução do plano de marketing.
\n\n\n\nEntão, conte com a Beatz e use os melhores meios e as ferramentas mais completas do país. Vamos te ajudar com o marketing digital do seu negócio!
\n', 'Gerenciamento de RD Station', 'RD Station é o maior software de automação de marketing digital do mercado nacional. Esta ferramenta é utilizada para automatizar as operações de marketing de entrada, cujo objetivo é captar estranhos e transformá-los em clientes.', 'publish', 'closed', 'closed', '', 'gerenciamento-de-rd-station', '', '', '2021-05-03 17:39:07', '2021-05-03 20:39:07', '', 0, 'https://beatz.com.br/?post_type=servico&p=68', 25, 'servico', '', 0), (78, 10, '2020-12-03 16:17:00', '2020-12-03 19:17:00', '\nE ainda, se a sua empresa for encontrada no Google, no momento exato que seus potenciais clientes procuram pelos serviços ou produtos que você oferece? Seria o cenário perfeito, não é mesmo?
\n\n\n\nMilhares de pessoas navegam pela internet diariamente,
seja para buscar informações, pesquisar sobre produtos ou serviços, interagir nas redes sociais ou aprender algo novo.
Ou seja, há uma enorme oportunidade de atingir o seu público-alvo através de anúncios relevantes feitos no melhor momento.
Se você está buscando potencializar suas vendas, a maneira mais eficiente e rápida é anunciar na internet. Por meio de campanhas
de mídia online, você pode trazer mais evidência ao seu negócio e,
por consequência, gerar mais visitas ao site, leads e conversões.
![\"\"/](\"https://beatz.com.br/wp-content/uploads/2022/06/vector-6.png\")
Criando campanhas assertivas e de qualidade, você vai alcançar excelentes resultados, com alta performance e, o mais importante:
sem perder dinheiro por causa de anúncios que não vão gerar vendas.
Provavelmente, você não tem muito tempo para estudar e aprender
a maneira correta de utilizar as plataformas de anúncios do Google
e Instagram/Facebook. Ou seja, não tem tempo para pensar
nos mínimos detalhes das campanhas, desde a definição das estratégias, segmentações, descritivos até a arte final dessas peças.
![\"\"/](\"https://beatz.com.br/wp-content/uploads/2022/06/vector-1-1.png\")
Em resumo, subir um anúncio qualquer na internet, é simples.
O complicado é criar anúncios que realmente convertam.
É aqui que a Beatz Digital pode te auxiliar a atingir a alta performance! Te ajudamos a encontrar-se no seu negócio e estamos preparados para fazer toda a sua operação funcionar da melhor forma, com estratégias e ações 100% focadas em gerar excelentes resultados!
![\"\"/](\"https://beatz.com.br/wp-content/uploads/2022/06/frame.png\")
Sabendo do poder que a publicidade online tem nos dias
de hoje, e com foco total no marketing digital, a Beatz Digital é uma agência de performance que conta com um time totalmente dedicado à compra de mídia online.
• Criação de campanhas;
• Desenvolvimento de criativos alinhados à identidade
da sua própria marca;
• Impactar com precisão o seu público-alvo;
• Realizar otimizações a fim de melhorar seus resultados;
• Fazer a gestão da verba investida para gerar um ROI positivo.
![\"\"/](\"https://beatz.com.br/wp-content/uploads/2022/06/frame-3.png\")
Diariamente, são feitas mais de 70.000 buscas por segundo no Google. E, com certeza, é nesse maior buscador
do mundo que as pessoas fazem pesquisas sobre onde ir, comprar, entre tantas outras.
Ou seja, muitas das pesquisas que são feitas, estão ligadas
ao nicho do seu mercado. Então, com uma boa visibilidade no Google, você vai atrair um maior número
de potenciais clientes para sua empresa.
A Beatz Digital conta com profissionais certificados
e capacitados pelo próprio Google, que te ajudarão a escalar o seu negócio e alcançar mais clientes, seja por meio da rede de display, rede de pesquisa ou campanhas de remarketing.
![\"\"/](\"https://beatz.com.br/wp-content/uploads/2022/06/frame-2.png\")
Dentre as redes sociais mais populares do Brasil, estão o Instagram e Facebook. Então, se você quer promover a sua marca, ter mais visibilidade em seu negócio e conquistar mais vendas e leads, não há nada melhor do que ter sua empresa anunciada nessas plataformas.
Tenha uma Agência de Performance especializada ao seu lado.
Se você deseja aumentar a visibilidade da sua empresa nas redes sociais e no Google, o lugar ideal é aqui!
Veja o site da Beatz e entre em contato com a gente!
![\"imagem\"/](\"https://beatz.com.br/wp-content/uploads/2022/06/frame-1.png\")
Você já pensou em comprar um produto em uma loja online e, ao entrar em outro site, aparece um anúncio informando que você está pensando em comprar o produto? Se isso já aconteceu com você, saiba que provavelmente é um anúncio de remarketing.
\n\n\n\nAcompanhe para ler e saber mais sobre essa estratégia, que pode aumentar o número de conversões do seu site!
\n\n\n\nO objetivo do remarketing é aumentar a taxa de conversão ou vendas. Isso acontece porque muitos usuários não sentem vontade de comprar um produto logo à primeira vista. Dessa forma, poucos usuários fazem isso.
\n\n\n\nSegundo o Google Ads, nos casos de e-commerce, 97% dos visitantes do site não realizam conversões na primeira visita. Em vendas mais complexas, há menos oportunidades de mudar para pedidos com limite de orçamento ou operações semelhantes.
\n\n\n\nPortanto, o remarketing pode continuar a aparecer em clientes que não converteram.
\n\n\n\nExistem diferentes estágios no processo antes que o usuário entre em contato com a empresa para comprar. Aqui podemos identificá-los em quatro momentos diferentes:
\n\n\n\n![\"Pessoa](\"https://beatz.com.br/wp-content/uploads/2020/12/meio-servicos-remarketing-no-google-ads.png\")
Lembre seus visitantes Remarketing se refere ao remarketing para a mesma pessoa. Dessa forma, ao comercializar a mesma pessoa mais de uma vez, você pode aprimorar sua imagem em suas mentes.
\n\n\n\nAlém disso, ela também pode \"lembrar\" seu desejo de comprar ao visitar algum site. Resumindo, por meio do remarketing do Google Ads, você pode lembrar o seu público que ele mostrou interesse, mas ainda não comprou.
\n\n\n\nUm termo em inglês bem conhecido para grandes empresas. Acompanhar significa \"seguir\". Ou seja, através do remarketing no Google Ads, você continuará prestando atenção em quem visitou seu site, demonstrando interesse em produtos ou serviços e agilizando a compra.
\n\n\n\nDessa forma, é possível ser lembrado por quem provavelmente irá adquirir os seus produtos ou serviços.
\n\n\n\nQuer aplicar este método na sua empresa? Então, solicite um orçamento e saiba como a Beatz pode ajudar o seu negócio!
\n', 'Remarketing no Google Ads', 'O remarketing é uma estratégia utilizada em conjunto com o Google Ads. Esse recurso tem o efeito de “re-influenciar” os visitantes de determinados sites a fim de aprimorar a marca ou gerar conversões.', 'publish', 'closed', 'closed', '', 'remarketing-no-google-ads', '', '', '2021-05-06 09:48:03', '2021-05-06 12:48:03', '', 0, 'https://beatz.com.br/?post_type=servico&p=79', 9, 'servico', '', 0), (80, 10, '2020-12-03 15:46:00', '2020-12-03 18:46:00', '\nA busca por um produto, serviço ou marca é muito mais específica, quando há o uso do Google Ads. Isso porque, essa ferramenta deixa os anúncios ainda mais precisos, a partir das palavras-chave, por exemplo.
\n\n\n\nComo nós já sabemos, o Google é o mecanismo de busca mais usado no mundo. E para facilitar a divulgação, o Google Ads está em uma posição estratégica nos resultados de pesquisa. Os anúncios são personalizados, o que significa que sua exibição é feita com base nos interesses de pesquisa do usuário.
\n\n\n\nO Google Ads, chamado de Google Adwords até o ano de 2018, fornece métricas precisas e cobertura excelente. Portanto, ele tem muitos benefícios. Continue a leitura e veja todas as vantagens de anunciar com o Google Ads!
\n\n\n\nA partir do momento em que você faz login no Google Ads, você conhece a variedade de ferramentas que ele oferece. Entre elas, por exemplo, é a possibilidade de controlar o orçamento de campanha, a forma de cobrança dos anúncios , entre outros itens. Dentre as opções, estão o controle por clique (CPC), por visualizações (CPM) ou por resultados dos anúncios (CPA).
\n\n\n\nPortanto, você será capaz de criar anúncios de texto, vídeo, imagem ou aplicativo, a fim de gerar ou aumentar receita para sua marca, através dos links patrocinados.
\n\n\n\nEsta é uma função básica! Isso significa que ela não depende do público-alvo.
\n\n\n\nIsso porque, cada público tem um canal que produz mais resultados. Sendo assim, outro benefício importante é a capacidade de escolher se o seu anúncio procurará leads por praça, como: sua região, estado ou país.
\n\n\n\nAlém disso, com essa ferramenta, você pode rastrear métricas como:
\n\n\n\nCom isso, você pode saber quantas pessoas viram seu anúncio e pesquisar a imagem dos clientes mais relevantes para sua campanha.
\n\n\n\nAssim, você pode conhecer melhor o perfil do seu público e pensar em desenvolver as campanhas ajustadas especificamente, para ele.
\n\n\n\nAqui, você pode testar o que funciona ou o que não funciona. Desta forma, você poderá fazer alterações em suas campanhas e monitorar se elas produzem realmente resultados.
\n\n\n\nSendo assim, sempre que preciso, você pode ajustar seu orçamento e encerrar sua campanha sem pagar nada. Além disso, existem outras vantagens, como:
\n\n\n\n![\"Celular](\"https://beatz.com.br/wp-content/uploads/2020/12/meio-servicos-google-ads-ou-google-adwords.png\")
Como citamos acima, as campanhas podem ser programadas com base no Custo Por Clique (CPC). Isso possibilita que a cobrança seja feita apenas quando houver cliques nos seus anúncios.
\n\n\n\nOu seja, essa ferramenta facilita a você, colocar um limite de gastos no seu anúncio. Além disso, você pode limitar o orçamento diário ou mensal da campanha, por exemplo. Com isso, fica mais fácil de fazer o controle de orçamento disponível para sua campanha.
\n\n\n\nMas, não é só essa ferramenta que facilita tal questão. O COM é uma outra opção, para fazer esse controle. Com ele, a cobrança do anúncio é feita a cada mil impressões.
\n\n\n\nOu seja, você só será cobrado após seu anúncio ser exposto mil vezes, nas páginas do Google. Se a pessoa clicar nele, entrar no seu site e não comprar, por exemplo, você não será cobrado.
\n\n\n\nPor isso, é importante contar com uma equipe especialista, para identificar qual é a melhor opção, para atingir os resultados esperados para a sua empresa.
\n\n\n\nAqui na Beatz, seguimos as etapas abaixo para criar uma campanha:
\n\n\n\nO Google Ads é a plataforma de publicidade do Google. Em outras palavras, você pode anunciar aqui por uma taxa no maior mecanismo de pesquisa da Internet.
\n\n\n\nQuando falamos sobre o Google, somos associados à inovação, conhecimento e tecnologia, e isso de fato ocorre. Portanto, por meio do Google Ads, resultados eficazes podem ser obtidos de forma prática e veloz.
\n\n\n\nSendo assim, ao posicionar os anúncios de forma precisa e inteligente, o Google ads permite que você tenha um excelente ROI (retorno sobre o investimento) e conquiste ótimos resultados.
\n\n\n\nCom isso, o investimento na plataforma vai gerar o retorno tão esperado. Por exemplo:
\n\n\n\nNo entanto, esses anúncios devem ser feitos e programados por especialistas em áreas relacionadas.
\n\n\n\nEntão, entre em contato com a gente e comece a trabalhar com essa ferramenta!
\n', 'Google Ads ou Google Adwords', 'O Google Adwords, também conhecido como Google Ads, é o maior canal de links patrocinados na Internet. Portanto, se sua empresa está em busca de uma estratégia de exposição online rápida e eficaz, ele pode, sem dúvida, dar uma grande ajuda.', 'publish', 'closed', 'closed', '', 'google-ads-ou-google-adwords', '', '', '2021-08-30 10:47:37', '2021-08-30 13:47:37', '', 0, 'https://beatz.com.br/?post_type=servico&p=80', 5, 'servico', '', 0), (81, 10, '2020-12-03 15:21:00', '2020-12-03 18:21:00', '\nO Facebook tem mais de 2 bilhões de usuários e o Instagram tem mais de 1 bilhão de contas. Dessa forma, o Brasil tem mais visibilidade nas duas redes sociais e ocupa o terceiro lugar no ranking mundial.
\n\n\n\nEm outras palavras, seu público pode estar lá! No total, quase 200 milhões de brasileiros atuam nas redes sociais. Desta forma, seus clientes podem, sem dúvida:
\n\n\n\nPortanto, aproveite esta chance para se conectar com o público-alvo!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2021/01/meio-servicos-facebook-ads-e-instagram.png\")
Mídias como Instagram e Facebook não devem ser perdidas! Portanto, anunciar no Instagram e no Facebook pode ser um diferencial para sua empresa. Além disso, um meio de mergulhar no canal para produzir resultados.
\n\n\n\nPortanto, é sempre bom testar novos canais e novos pontos de contato com os consumidores para manter uma boa relação. Esses anúncios são entregues em formatos de foto, vídeo e carrossel, com fotos ou sequências de vídeo.
\n\n\n\nAlém disso, também podem ser usadas para gerar cliques, conversões, instalações de aplicativos e visualização de vídeos.
\n\n\n\nSendo assim, criar anúncios no Instagram pode trazer mais visibilidade, apelo e conhecimento da marca para sua empresa. Vídeos curtos, fotos e imagens em carrossel são muito úteis para ajudá-lo a entender o uso de produtos e serviços.
\n\n\n\nInstagram Ads é uma ferramenta que pode criar anúncios para feeds e storys da rede social. Contudo, o formato do patrocínio pode variar entre fotos, vídeos, carrosséis e até coleções de fotos.
\n\n\n\nO termo se refere ao Instagram Advertising, que indica a chance de publicidade na mídia. No entanto, a função não é tão desconhecida. Isso ocorre porque ele é muito parecido aos anúncios do Facebook e tem funções e eficiência em comum.
\n\n\n\nDessa forma, é inegável que entre os principais objetivos dessas atividades, podemos destacar a geração de cliques.
\n\n\n\nAlém disso, outros objetivos são:
\n\n\n\nInvestir nisso pode ser uma chance para sua empresa ter esperança de atrair mais pessoas e atingir os objetivos dos seus sonhos. Portanto, um dos maiores motivos para apostar nos anúncios do Facebook é:
\n\n\n\nPortanto, além dos motivos citados, existem alguns pontos que devem ser levados em conta ao apostar nesta estratégia. Porque com esse capital, sua empresa pode ter muitas vantagens.
\n\n\n\nDessa forma, os anúncios do Instagram se destacam por causa dos recursos de segmentação de seus anunciantes. Então, ao colocar anúncios na web, você pode usar todos os métodos de segmentação que existem nos anúncios do Facebook para direcionar eles.
\n\n\n\nSendo assim, veja a seguir, alguns exemplos:
\n\n\n\nPortanto, com base nos dados, fica claro que os Facebook Ads e o Instagram Ads têm um grande papel no marketing digital. Dessa forma, usar esse tipo de estratégia é crucial para a divulgação e cobertura no mercado.
\n\n\n\nVocê quer aprender mais? Então, não deixe de visitar o site da Beatz e fique à frente no mundo do marketing digital!
\n', 'Facebook Ads e Instagram Ads', 'Anúncios no Facebook e no Instagram, são ferramentas de marketing e publicidade online importantes. Portanto, você pode criar campanhas e anúncios para seus produtos e negócios.', 'publish', 'closed', 'closed', '', 'facebook-ads-e-instagram-ads', '', '', '2021-05-03 17:37:12', '2021-05-03 20:37:12', '', 0, 'https://beatz.com.br/?post_type=servico&p=81', 6, 'servico', '', 0), (82, 10, '2020-12-03 14:21:00', '2020-12-03 17:21:00', '\nVocê já se deparou com propagandas de produtos que visitou, em alguma loja virtual, enquanto rolava seu feed nas redes sociais? Essa é uma estratégia muito poderosa, chamada remarketing de anúncios.
\n\n\n\nAssim, se você também vende pela internet, essa estratégia funciona como um lembrete, para que as pessoas que acessaram os produtos, vejam o produto em outros lugares. Com isso, cria-se uma memória do item e da marca.
\n\n\n\nAntes de mais nada, esse recurso funciona em especial, para recuperar os leads e possíveis clientes que acessaram seu site. Esta é uma estratégia de marketing digital chamada remarketing.
\n\n\n\nEla tem a função de re-influenciar os visitantes da loja virtual, com o objetivo de valorizar a marca ou converter vendas, através do Facebook ou do Instagram.
\n\n\n\nUma proposta cheia de vantagens, o remarketing funciona por meio de Anúncios do Facebook ou Anúncios do Instagram. Com esse investimento, será possível:
\n\n\n\nO remarketing no Facebook é uma estratégia de publicidade online, voltada às pessoas que visitaram seu site. Assim, os produtos acessados a pouco, em seu site, serão mostrados outra vez, no feed do Facebook, em forma de anúncio patrocinado.
\n\n\n\nEssa é uma boa estratégia para atrair usuários para conversão. Isso porque, se o visitante ficou com alguma dúvida sobre essa compra, ele passa a reconsiderar essa ação. Portanto, usar o remarketing em anúncios do Facebook é uma excelente escolha para nutrir e converter visitantes em clientes e leads.
\n\n\n\nAproveite ao máximo as vantagens da publicidade, crie ofertas exclusivas e atraia cada vez mais leads para o seu negócio.
\n\n\n\n![\"Mãos](\"https://beatz.com.br/wp-content/uploads/2020/12/meio-servicos-remarketing-no-facebook-ads.png\")
Com o remarketing do Instagram, você pode criar postagens patrocinadas para chegar ao público que já mostrou interesse pelo seu segmento e até mesmo, interagir com suas postagens em certas atividades que a empresa já lançou.
\n\n\n\nPortanto, mesmo aqueles que desistiram de comprar produtos de sua empresa, são afetados. Embora focado em vendas, pode-se usar, também, o remarketing para gerar mais clientes e conversões em potencial.
\n\n\n\nAlém disso, aumentar a receita média de vendas e reter clientes.
\n\n\n\nA partir do uso do remarketing de anúncios, é crucial tomar alguns cuidados, a fim de atrair o cliente com segurança. Para isso, atente-se em:
\n\n\n\nAs pessoas passam a maior parte do tempo por lá, enquanto navegam na Internet. O que antes eram as mudanças entre os canais de pré-TV, agora se tornou uma alternância entre Facebook, Instagram, Twitter, etc.
\n\n\n\nDessa forma, é muito importante ter contato com pessoas de diversos lugares, ao mesmo tempo. Ao fazer marketing para a mesma pessoa várias vezes, você pode aprimorar a imagem dela e, por ventura, \"lembrar\" seu desejo de comprar, quando ela visitar seu site.
\n\n\n\nAlém disso, contanto que seu anúncio apareça na linha do tempo das pessoas, elas vão considerar a compra de produtos, para que possam se aproximar cada vez mais da ação que você espera que realizem.
\n\n\n\nOu seja, usar os anúncios do Facebook e o remarketing de anúncios do Instagram, lembra o seu público de que ele mostrou algo que é do seu interesse, mas ainda não comprou. Mesmo que você nunca tenha usado isso em uma campanha, ele pode ter lhe afetado de algum jeito.
\n\n\n\nEsse método é atrativo para a sua marca? Então, saiba como os nossos especialistas podem ajudar a sua empresa e obter ótimos resultados.
\n', 'Remarketing de anúncios com Facebook e Instagram Ads', 'Esta é uma estratégia de marketing digital, que tem a função de “re-influenciar” os visitantes da loja virtual, com o objetivo de valorizar a marca ou gerar conversões no Facebook ou Instagram.', 'publish', 'closed', 'closed', '', 'remarketing-com-facebook-e-instagram-ads', '', '', '2021-08-30 10:35:48', '2021-08-30 13:35:48', '', 0, 'https://beatz.com.br/?post_type=servico&p=82', 10, 'servico', '', 0), (93, 10, '2020-11-17 21:33:05', '2020-11-18 00:33:05', '\nAqui na Beatz, nós podemos ajudar sua empresa na mudança digital e Business Intelligence. Dando dados estruturados e organizados para integração em marketing.
\n\n\n\nQuer saber mais a sobre o Business Intelligence? Então, siga o texto e aprenda sobre!
\n\n\n\nBusiness Intelligence é o processo pelo qual as empresas pegam, analisam, compartilham e monitoram dados para melhorar sua gestão. Sendo assim, é um conjunto de ferramentas que convertem dados em informações e, em algum momento, elas ajudarão nas decisões e ações básicas.
\n\n\n\nEm resumo, o BI é uma forma de transformar os números da empresa que não têm significado conceitual em visões mais sérias e precisas.
\n\n\n\nEm essencial, usa-se o business intelligence para alterar dados brutos em informações claras. Dessa forma, você pode analisar as vendas de um produto em um curto período de tempo. Além de comparar esses números com outro produto e determinar o produto no qual investir.
\n\n\n\n![\"Mesa](\"https://beatz.com.br/wp-content/uploads/2020/12/meio-servicos-business-intelligence.png\")
A inteligência de negócios surge como uma solução que pode ajudar o uso de big data, por exemplo, para medir o processo entre resultados e processos. Além disso, ela pode ajudar grande parte dos profissionais que têm dificuldade em coletar e entender dados.
\n\n\n\nDevido ao avanço do software de BI, o canal de vendas permite seguir os clientes em tempo real. Sendo assim, você pode ver o desempenho de suas atividades de marketing e como encontrá-lo em uma visão global.
\n\n\n\nIsso faz com que você tome decisões assertivas e melhore sua estratégia. Dessa forma, o BI em marketing digital pode ajudá-lo a determinar padrões de conduta e quem são seus clientes mais lucrativos. Além de alocar orçamentos para alcançar um ROI mais previsível.
\n\n\n\nSendo assim, o BI é uma forma de reduzir o tempo gasto em medição e análise de modo a não contar apenas com relatórios semestrais e anuais.
\n\n\n\nRelatórios esses que têm base em análises contínuas das condições do negócio, análises abrangentes de marketing e melhoria da experiência do cliente.
\n\n\n\nAbaixo, você pode ver os outros ganhos que o BI pode oferecer:
\n\n\n\nVeja algumas dicas para integrar business intelligence com marketing digital:
\n\n\n\nQualquer atividade de marketing sempre exigirá planejamento. Sendo assim, antes de iniciar um plano estratégico de marketing, devem ser extraídos dados sobre os interesses de concorrentes e clientes.
\n\n\n\nDessa forma, isso permitirá dados específicos e assertivas para prever cenários.
\n\n\n\nA junção entre BI e marketing também é essencial. Pois, por meio de pesquisas mais fundas sobre o perfil dos clientes, é possível posicionar o conteúdo correto para cada target no mercado de forma confiável e estratégica.
\n\n\n\nSendo assim, muitas vezes é preciso coletar dados sobre o ciclo de vida dos clientes com a empresa. Definir o tipo de comunicação a ser utilizada e se novos produtos ou atualizações de ferramentas podem ser fornecidos aos clientes já contidos no banco de dados.
\n\n\n\nDe acordo com os aspectos do público, como:
\n\n\n\nÉ possível saber quais meios o público usará para receber e compartilhar conteúdos. Sendo assim, é preciso fazer materiais pensados para os diversos canais onde sua marca está.
\n\n\n\nOutro ganho que o BI dá às empresas, é o suporte para a adaptação e atualização das estratégias de marketing. Além disso, os erros podem ser vistos e corrigidos.
\n\n\n\nA partir de dados para definir a estratégia. É crucial obter tráfego orgânico por meio de ações bem feitas e de conteúdos relevantes.
\n\n\n\nTráfego orgânico são todas as visitas feitas de forma espontânea pelos canais digitais, ou seja, não são usados anúncios. Esse tráfego, muitas vezes, vem de meios de pesquisa como Google e Bing. Sendo assim, a inteligência de negócios pode otimizar o tráfego orgânico.
\n\n\n\nAs características de análise e interpretação do BI são a base para o crescimento. Tanto do potencial de retenção, quanto da expansão de clientes no mercado da empresa.
\n\n\n\nDessa forma, por meio da inteligência de negócios, é possível converter os dados brutos em informações. Com isso, você consegue saber melhor o interesse do público.
\n\n\n\nFale conosco, caso você queira usar essa estratégia em seu negócio!
\n\n\n\nEntão, siga todas essas dicas para planejar e tomar decisões de forma segura!
\n', 'Business Intelligence', 'Business Intelligence (B.I), é um método desenvolvido para compilar dados, para que empresas tomem decisões assertivas. Para tal, envolve recolher, no processo, dados operacionais de vendas, marketing etc.', 'publish', 'closed', 'closed', '', 'business-intelligence', '', '', '2021-05-06 09:54:10', '2021-05-06 12:54:10', '', 0, 'https://beatz.com.br/?post_type=servico&p=93', 24, 'servico', '', 0), (94, 10, '2020-11-17 21:33:30', '2020-11-18 00:33:30', '\nO Google Analytics é uma ferramenta de monitoramento e análise de tráfego, instalada em sites, aplicativos e sistemas para web. Medir a experiência do usuário nas plataformas online é seu objetivo.
\n\n\n\nHoje em dia, é o meio de análise de tráfego mais usada no mundo. Sendo assim, ela ajuda:
\n\n\n\nEsta é uma ferramenta de configuração simples que se integra ao Google Ads e ao Search Console e com outros meios do marketing. Além disso, possui uma versão grátis, o que será de grande ajuda na sua operação.
\n\n\n\nPortanto, pode ajudar os profissionais de marketing, vendas e administrativos na tomada de decisões de campanha. Além disso, criação de conteúdo, foco em vendas e até mesmo na criação de estratégia.
\n\n\n\nContudo, você também pode descobrir:
\n\n\n\nQuer saber mais sobre o Google Analytics? Então, siga a leitura e aprenda mais sobre ele!
\n\n\n\nDe acordo com Lucinéia Gomes, no livro Curso Essencial de Google, o Google Analytics tem várias vantagens, tais como:
\n\n\n\nPara começar a analisar e medir as interações do usuário em seu site, você precisa seguir certas etapas. Sendo a primeira, instalar o código de monitoramento em todas as páginas do seu domínio.
\n\n\n\nMas, para fazer a configuração inicial do Google Analytics, recomendamos que você use alguns tutoriais ou instruções que tenham dados mais detalhadas sobre como colocar o código com base no nível de conhecimento.
\n\n\n\nContudo, não importa qual seja sua opção, você precisa ter uma conta ativa no GA (Google Analytics), propriedades configuradas e obter o código de rastreamento, que damos o nome de UA.
\n\n\n\n![\"Um](\"https://beatz.com.br/wp-content/uploads/2020/12/meio-servicos-google-analytics-beatz.png\")
Quando se trata de marketing digital, é crucial medir os resultados das campanhas publicitárias e entender a conduta dos usuários que visitam seu site.
\n\n\n\nAfinal, hoje em dia, qualquer tomada de decisão e definição de orçamento de marketing está ligada à análise desses dados.
\n\n\n\nPortanto, o foco na conduta do usuário em um site ou aplicativo, permite encontrar muitas ferramentas de análise web que estão no mercado.
\n\n\n\nO Google Analytics é grátis, tem uma interface intuitiva e é fácil de integrar com outros produtos do Google. Além disso, tem recursos de processos de dados muito elevados e permite que você extraia relatórios para vários fins.
\n\n\n\nDessa forma, ele é uma boa opção para analisar dados e tomar decisões certas em um local de negócios. Não há como negar que o Google Analytics pode te ajudar.
\n\n\n\nSendo assim, comece a usar ele agora mesmo! Nós, da Beatz, instalamos esta ferramenta e analisamos os dados para orientar as atividades de marketing e vendas.
\n\n\n\nEntão, entre em nosso site e entre em contato com a gente!
\n', 'Google Analytics', 'O Google Analytics é uma ferramenta de monitoramento e análise de tráfego instalada em sites, aplicativos e sistemas de rede. Dessa forma, seu objetivo é medir a experiência do usuário em plataformas online.', 'publish', 'closed', 'closed', '', 'google-analytics', '', '', '2021-04-22 14:50:30', '2021-04-22 17:50:30', '', 0, 'https://beatz.com.br/?post_type=servico&p=94', 23, 'servico', '', 0), (95, 10, '2020-12-03 14:20:00', '2020-12-03 17:20:00', '\nSe interessou por este conteúdo? Então, continue a leitura e descubra mais a respeito do Google Tag Manager!
\n\n\n\nÉ uma ferramenta gratuita fornecida pelo Google. Por meio dele, você pode colocar apenas um código no site. Portanto, não há necessidade de alterar o código para instalar outros serviços.
\n\n\n\nMais autonomia será gerada, ao centralizar todo o gerenciamento de tags no Gerenciador de tags do Google. Podendo assim, reduzir os custos com TI.
\n\n\n\nAlém disso, se o site já tiver um grande número de tags, o seu desempenho também melhorará assim que trocarem elas por uma única tag. Resumindo, a ferramenta é um centralizador, o que simplifica o trabalho e o torna mais prático.
\n\n\n\nComo a maioria das ferramentas do Google, ele tem um impacto muito positivo na vida diária. Do ponto de vista prático, seja uma questão \"prática\" ou teórica, que envolve tecnologias que afetam o desempenho.
\n\n\n\nPortanto, quando dirigida por alguém que entende do assunto, a ferramenta pode ter um grande impacto positivo, produzir grandes resultados e permitir que o profissional se concentre em tarefas que importam de fato.
\n\n\n\n![\"Uma](\"https://beatz.com.br/wp-content/uploads/2020/12/meio-servicos-google-tag-manager.png\")
Além das tags e scripts fixos no código para obter indicadores importantes de acordo com a estratégia, o campo Gerenciador de tags do Google também contém dois dados básicos:
\n\n\n\nO primeiro tem a função de determinar as condições de acionamento da etiqueta. Além disso, se o usuário clicar em um certo banner ou título, o sinalizador de rastreamento começa a funcionar e coletar métricas.
\n\n\n\nNo entanto, as variáveis serão usadas para adicionar mais condições de disparo e outros parâmetros e variáveis de monitoramento. Assim como ele pode ser usado como um anexo, vários códigos de rastreamento do Google Analytics podem ser gerados sem aumentar a carga de trabalho do processo.
\n\n\n\nO Gerenciador de tags do Google é uma ferramenta do Google projetada para automatizar e gerenciar a inserção de códigos de rastreamento em sites.
\n\n\n\nA função de tags e scripts adicionados ao código do site é monitorar certas atividades dos visitantes. Muitas dessas tags são códigos de rastreamento de acesso do Google Analytics.
\n\n\n\nPortanto, é possível controlar o número de visitas no site e em suas páginas específicas. As opções são de fato diversas, muito além do escopo de um simples monitoramento para mostrar o número de visitas.
\n\n\n\nO Gerenciador de tags do Google também dá suporte a tags de remarketing para anúncios do Google e do Facebook.
\n\n\n\nSendo assim, a ideia é monitorar quais produtos os usuários visitaram em seu negócio para gerar anúncios de remarketing ao navegar na Rede de Display ou no Facebook.
\n\n\n\nSe você curtiu o conteúdo e quer saber mais, continue ligado no site Beatz e melhore o desempenho do seu negócio!
\n', 'Google Tag Manager', 'O Google Tag Manager, é uma ferramenta do Google usada para organizar e gerenciar scripts nas páginas do site. Ela encapsula todos os scripts e regras em um só lugar, tornando as tarefas mais fáceis e rápidas. A Beatz auxilia a criar, instalar e gerenciar as tags em seu site!', 'publish', 'closed', 'closed', '', 'google-tag-manager', '', '', '2021-05-06 09:43:19', '2021-05-06 12:43:19', '', 0, 'https://beatz.com.br/?post_type=servico&p=95', 11, 'servico', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (96, 18, '2020-12-03 14:19:00', '2020-12-03 17:19:00', '\nDessa forma, interpretar o comportamento de um cliente dentro de uma loja virtual é essencial. Afinal, empresas que ignoraram isso, vão ficar para trás, dentro do mundo do marketing digital.
\n\n\n\nAprender sobre seu público é importante para entender quais estratégias estão funcionando, e quais podem não funcionar. Portanto, é indispensável descobrir as tendências e comportamentos dos perfis dele.
\n\n\n\nAo monitorar as visitas no seu e-commerce, você consegue analisar e entender problemas que envolvem taxas, como de rejeição, por exemplo. Com isso, os indicadores vão te ajudar a saber o que pode ser melhorado.
\n\n\n\nÉ importante conseguir dados e informações, porém, você precisa aprender a entender eles da forma correta. Afinal, do que adianta ter tantos dados, sendo eles sem utilidade alguma?
\n\n\n\nÉ preciso acompanhar o monitoramento de e-commerce sempre que possível, mas apenas por métricas que sejam relevantes. Portanto, aqui vamos listar algumas que são mais populares:
\n\n\n\nEssa métrica mostra quantos usuários acessaram o site, porém, acabaram saindo sem interagir com algo. Dessa forma, provavelmente, o visitante errado está sendo atraído para seu e-commerce.
\n\n\n\nPortanto, para solucionar esse problema, você tem que estudar as personas do seu negócio, com o intuito de analisar as campanhas e otimizá-las para atingirem melhor o seu público.
\n\n\n\nA taxa de conversão é, possivelmente, a métrica mais essencial dentro do e-commerce. Eventualmente, essa métrica mostra a quantidade de visitantes que realizou alguma ação ou interação. Assim sendo, essa ação, dentro de uma loja online, pode ser a finalização de uma compra.
\n\n\n\nAo calcular a quantia de visitas em um e-commerce, você consegue entender o interesse do público pelo seu produto. Contudo, volume de visitas nem sempre condiz com volume de vendas, então, tome cuidado.
\n\n\n\nTudo dentro de um e-commerce tem custo, desde investimentos até uma compra realizada por um cliente. Portanto, entender esses custos é essencial para evitar prejuízos.
\n\n\n\nQuando sua empresa calcula o CAC, ela consegue saber sobre todo o investimento feito e estabelecer preços que evitem o prejuízo.
\n\n\n\nEssa métrica serve para calcular qual é a média de gastos por visitante na sua loja virtual. É importante analisar sempre essa métrica, afinal, é através dela que você vai saber se o seu planejamento de custos está correto.
\n\n\n\nAgora que você entendeu sobre as métricas essenciais, quer saber quais ferramentas são mais favoráveis?
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2020/12/meio-servicos-monitoramento-de-e-commerce.png\")
Para conseguir coletar todos esses dados, você precisará de certas ferramentas para monitoramento. Isto é, de que adianta saber que existem esses dados, e não saber como adquiri-los, certo?
\n\n\n\nO SEMrush é uma ferramenta que serve para analisar palavras-chave de um site, mostrando quais possuem melhor desempenho. Dessa forma, usamos ele dentro do monitoramento de e-commerce, examinando a performance de lojas virtuais nas buscas do Google.
\n\n\n\nAcima de tudo, o SEMrush libera um relatório, no qual você pode ver o posicionamento do seu site dentro do buscador do Google. Portanto, ele também indica o que precisa ser otimizado para subir o ranqueamento da página.
\n\n\n\nO Google Analytics permite a coleta de informações e dados sobre cada acesso e interação individual feitos em um site. Além disso, essa coleta pode ser realizada em tempo real, de forma gratuita.
\n\n\n\nAssim que você criar uma conta e um ID, o Google te permite analisar várias informações, como por exemplo:
\n\n\n\nSe você quer saber como configurar o Google Analytics, é só acessar esse link.
\n\n\n\nOutra ferramenta de análise e monitoramento é o Keyword Planner, e com ela, você conseguirá saber quais palavras-chave são mais adeptas para seu negócio. Dessa forma, o seu e-commerce precisa estar no topo dos resultados de busca.
\n\n\n\nPara que o seu site tenha conversões e vendas, ele precisa ser um dos primeiros a ser encontrado, certo? E você pode fazer uso dessa ferramenta para isso.
\n\n\n\nCom um cadastro no Adwords, isso se torna possível, já que existe uma integração entre os recursos.
\n\n\n\nNão é preciso usar todas essas ferramentas. Opte apenas por aquelas que vão examinar dados relevantes para o seu site. Acima de tudo, o importante é você estar sempre acompanhando os relatórios, tanto do seu negócio, quanto da concorrência.
\n\n\n\nCurtiu nosso artigo sobre o monitoramento de e-commerce? Tem muito mais conteúdo como esse em nosso site, é só acessar clicando aqui!
\n\n\n\nCaso fique interessado em saber mais, você pode entrar em contato com a gente.
\n', 'Monitoramento de E-commerce', 'Ao monitorar as visitas no seu e-commerce, você consegue analisar e entender problemas que envolvem taxas, como de rejeição, por exemplo. Com isso, os indicadores vão te ajudar a saber o que pode ser melhorado.', 'publish', 'closed', 'closed', '', 'monitoramento-de-e-commerce', '', '', '2021-05-06 09:28:13', '2021-05-06 12:28:13', '', 0, 'https://beatz.com.br/?post_type=servico&p=96', 12, 'servico', '', 0), (97, 10, '2020-12-03 14:18:00', '2020-12-03 17:18:00', '\nDepois de confirmar qual estratégia é a melhor, aplique-a para aumentar o resultado desejado. Saiba mais sobre alguns itens testados e comparados:
\n\n\n\nA maioria dos testes A/B é feito usando ferramentas específicas ou por meio de software de automação de marketing.
\n\n\n\nO teste A/B pode obter significância estatística a partir de amostras selecionadas de forma inteligente. Em outras palavras, a partir da definição do número a ser testado, pode-se considerar que o resultado obtido é válido, o que é significativo para o teste A / B.
\n\n\n\n![\"Grupo](\"https://beatz.com.br/wp-content/uploads/2020/12/meio-servicos-testes-ab.png\")
Após a determinação da amostra, criam-se duas variantes para testes. Existem certas diferenças entre eles. Portanto, o exemplo clássico é um teste de assunto de e-mail.
\n\n\n\nPortanto, é possível saber qual tópico apresenta o melhor desempenho em termos de taxa de abertura.
\n\n\n\nEstas são ferramentas excelentes porque fornecem feedback de mercado real e preciso com base em dados, e não em suposições. No entanto, não se trata de uma pesquisa simples, na qual alguém pode responder uma coisa e fazer outra na prática: são fatos abrangentes.
\n\n\n\nUma vez que diferentes versões são distribuídas aleatoriamente dentro do mesmo intervalo de tempo, não há risco de fatores externos afetarem a taxa de conversão.
\n\n\n\nO teste A / B tem várias vantagens. Portanto, os mais comuns para criar os testes A / B são: Google Ads, marketing por e-mail, anúncios em páginas de destino e páginas de sites.
\n\n\n\nOs testes A/B são adequados para situações em que é necessário otimizar determinados indicadores importantes para a empresa. Portanto, essa otimização poderá se realizar em termos de visitas, aberturas, cliques e geração de clientes potenciais.
\n\n\n\nPortanto, se o seu e-mail tem uma taxa de cliques muito baixa ou a página de destino tem uma taxa de conversão muito baixa, vale a pena criar uma segunda versão para executar o teste A / B e descobrir se a nova versão tem melhor desempenho.
\n\n\n\nO teste é uma forma conservadora de trabalhar. Por meio deles, é fácil determinar algumas coisas. Portanto, essa ferramenta precisa ser calma e inteligente para coletar e interpretar os dados.
\n\n\n\nSendo assim, esses testes são uma ferramenta muito interessante, que pode melhorar a precisão da comunicação e das estratégias de marcas que trabalham com marketing digital.
\n\n\n\nVocê gosta deste conteúdo? Acompanhe nosso site e fique por dentro do universo do marketing digital!
\n', 'Testes A/B', 'A/B são testes frequentemente realizados em campanhas de marketing digital, conversões de página e operações UX (experiência do usuário). Portanto, o objetivo principal desses experimentos é comparar as estratégias de melhor desempenho para um determinado propósito.', 'publish', 'closed', 'closed', '', 'testes-a-b', '', '', '2021-04-15 13:18:56', '2021-04-15 16:18:56', '', 0, 'https://beatz.com.br/?post_type=servico&p=97', 13, 'servico', '', 0), (108, 10, '2020-12-03 14:17:00', '2020-12-03 17:17:00', '\nSendo assim, existem várias técnicas e cuidados que possibilitam construir um conteúdo mais interessante e relevante para ser otimizado pelo SEO.
\n\n\n\nFicou curioso para entender como funciona esta ferramenta? Acompanhe a leitura e entenda melhor sobre o assunto!
\n\n\n\nBenefícios do SEO:
\n\n\n\nUm SEO bem feito é a ferramenta básica do marketing digital, é a premissa de todo conteúdo relacionado gerado e disponibilizado na Internet. Por esse motivo, é necessário fazer este conteúdo com o intuito de entender os requisitos de SEO do Google.
\n\n\n\nO Google Bot consegue encontrar textos, sites e páginas de blogs, mas para torná-los os primeiros resultados em um mecanismo de busca, alguns pré-requisitos devem ser atendidos.
\n\n\n\nÉ neste momento que o nosso conhecimento em SEO pode ajudá-lo. Desse modo, contamos com uma equipe dedicada ao assunto e ferramentas que permitem analisar os resultados e obter insights sobre cada palavra-chave. A Beatz disponibiliza todos os recursos possíveis para otimizar o SEO da sua empresa.
\n\n\n\nVocê pode visitar nosso blog para aprender mais sobre SEO, a importância dele e como ele funciona na prática. Além disso, você pode aprender como Beatz usa essa estratégia poderosa na vida diária.
\n\n\n\n![\"Uma](\"https://beatz.com.br/wp-content/uploads/2020/12/meio-servicos-seo-beatz.png\")
Se você tem um site intuitivo, cheio de publicações relacionadas, seria ruim se o Google não o mostrasse nos resultados de pesquisa, certo? E quando ocorrer uma recomendação, ela atrairá as pessoas certas para sua página. Por isso, dar atenção para técnicas de SEO vai ajudar o seu site a conseguir mais tráfego, e assim, a trazer mais clientes em potencial.
\n\n\n\nVocê já sabe que a maioria dos visitantes do seu site vem de mecanismos de pesquisa. Dessa maneira, isso significa que um bom posicionamento nessas plataformas atrairá um grande número de clientes em potencial para sua página.
\n\n\n\nSão aqueles que acreditam nas instruções do Google de que visitarão sua página e provavelmente farão alguns registros para continuar recebendo seu conteúdo. Ou seja, quanto mais você investe em SEO, mais qualificado é o tráfego para sua página.
\n\n\n\nVocê aposta em SEO, consegue dobrar o número de visitas à página e conquistar novos clientes potenciais. Portanto, as vendas também começarão a apresentar progresso e você terá lucro com o seu investimento.
\n\n\n\nOs brasileiros evitam links patrocinados, e tendem a comprar mais através de sites de busca. Dessa forma, você precisa garantir a posição do seu site nos buscadores. Os brasileiros evitam links patrocinados, e tendem a comprar mais através de sites de busca.
\n\n\n\nAs páginas destacadas nos buscadores não aparecem por acaso. Portanto, para classificar o conteúdo de um site no Google, considere vários fatores. Os usuários sabem disso e, quando encontrarem sua marca em destaque, com certeza a respeitarão mais.
\n\n\n\nSendo assim, o SEO é essencial para alcançar um bom posicionamento nos buscadores e ampliar o escopo de produtos ou serviços.
\n\n\n\nE então, gostou do tema desse post? Lembre-se, estar por dentro do mundo de marketing é bom para a sua empresa, e pode trazer vantagens para ela!
\n\n\n\nSendo assim, caso tenha vontade de ler mais sobre assuntos como esse, o nosso site está cheio de outros posts também, para checar, é só clicar aqui!
\n', 'SEO', 'A técnica de SEO, é usada para otimizar seu site de forma que o Google Bot (robô do Google) possa encontrá-lo e posicioná-lo melhor nas páginas de buscas.', 'publish', 'closed', 'closed', '', 'seo', '', '', '2021-04-15 13:19:03', '2021-04-15 16:19:03', '', 0, 'https://beatz.com.br/?post_type=servico&p=108', 14, 'servico', '', 0), (109, 10, '2020-12-03 14:51:00', '2020-12-03 17:51:00', '\nSe você fizer essas mudanças sem uma agência de SEO ou suporte especializado, poderá reduzir significativamente o tráfego orgânico.
\n\n\n\nO que realmente acontece é que o Google possui alguns endereços de primeira linha. Assim, se você fizer essa alteração sem um link de redirecionamento, o Google vai acabar deixando seu site sem uma \"localização\" certa.
\n\n\n\nPortanto, se você precisar alterar seu site ou loja online, conte com a ajuda da Beatz! Nós podemos ajudá-lo com a migração do SEO e evitar contratempos em seu posicionamento no Google!
\n\n\n\nAlterando a plataforma para melhorar o desempenho e migrando SEO com especialistas, você pode manter os resultados obtidos até agora. O Google usa algoritmos para definir a classificação das páginas, e um dos fatores importantes para bons resultados é a vida útil da página.
\n\n\n\nDessa forma, depois que a migração de SEO for concluída, o antigo ainda será válido além dos novos bons resultados.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2020/12/meio-servicos-migracao-de-seo.png\")
Esta é a etapa de planejamento de todo o processo para que seu site não perca tráfego devido às mudanças de plataforma a serem feitas. Portanto, deve-se preparar a estratégia de SEO para a nova página.
\n\n\n\nE, sendo assim, a estratégia de SEO para a página antiga deve ser rastreada e redirecionada para que o novo site tenha feito as correções necessárias.
\n\n\n\nAlém disso, é fundamental alinhar o trabalho da equipe de arquitetura e design da informação. Portanto, este também é o momento de verificar se todos os requisitos de SEO estão sendo colocados em prática. Veja as principais operações nesta fase:
\n\n\n\nÉ hora de realizar todas as tarefas para fazer a migração da plataforma corretamente.
\n\n\n\nIsso ocorre porque, se algo não funcionar, levará a erros, classificações mais baixas e tráfego reduzido.
\n\n\n\nVeja as principais operações deste processo:
\n\n\n\nDepois de realizar a migração da plataforma, é hora de monitorar a linha de base. Portanto, o desempenho pode ser analisado e as comparações podem ser estabelecidas entre os sites antigos e novos.
\n\n\n\nDessa forma, diagnosticar com antecedência os pontos que precisam de melhorias no novo site é essencial. Com isso, será possível tomar ações corretivas rapidamente e garantir o bom desempenho da página.
\n\n\n\nSendo assim, para obter essa comparação de mercado, é necessário:
\n\n\n\nEsta é a principal estratégia para a geração orgânica de tráfego. Assim, você pode construir um site, blog ou página de comércio eletrônico da perspectiva que o Google entende como uma boa página.
\n\n\n\nDessa forma, os profissionais podem projetar uma estrutura e escrever conteúdo de maneira técnica. E assim, as páginas relevantes poderão ter uma boa classificação e aparecer na página inicial do Google.
\n\n\n\nE então, gostou do tema desse post? Lembre-se, estar por dentro do mundo de marketing é bom para a sua empresa, e pode trazer vantagens para ela!
\n\n\n\nCaso tenha vontade de ler mais sobre assuntos como esse, o nosso site está cheio de outros posts também. Para checar, é só clicar aqui!
\n', 'Migração de SEO', 'Se você precisar alterar seu site ou loja online, conte com a ajuda da Beatz! Nós podemos auxiliá-lo com a migração do SEO e evitar contratempos em seu posicionamento no Google!', 'publish', 'closed', 'closed', '', 'migracao-de-seo', '', '', '2021-05-06 09:25:17', '2021-05-06 12:25:17', '', 0, 'https://beatz.com.br/?post_type=servico&p=109', 8, 'servico', '', 0), (110, 18, '2020-12-03 14:15:00', '2020-12-03 17:15:00', '\nContratar uma equipe especializada em SEO é um diferencial, pois, dessa forma, você terá como dar atenção para outras tarefas. Além disso, um especialista pode extrair ainda mais sobre seus dados.
\n\n\n\nDessa forma, contratar um profissional de SEO pode melhorar a performance do seu site. Portanto, enquanto ele cuida dessa parte, você pode focar em outras responsabilidades.
\n\n\n\nAqui, vamos te contar como funciona uma consultoria de SEO, quais os benefícios, e também, as suas etapas. Ficou interessado? Então, boa leitura!
\n\n\n\nA consultoria de SEO tem metas e objetivos mais específicos, como, análise e direcionamento de estratégia. Assim, uma empresa pode contratar essa consultoria para otimizar o desempenho de um site. Além disso, ela consegue identificar falhas e problemas também.
\n\n\n\nSupondo que sua equipe não seja grande ainda, ou, que sua empresa não consiga investir tempo nesse assunto no momento, visto que, nem todas empresas estão estruturadas para ter um time de marketing, a melhor decisão é contratar um serviço de consultoria.
\n\n\n\nEsse serviço tem o intuito de ajudar uma organização a criar técnicas e estratégias efetivas, mas, sem deixar de lado recursos livres. Ao receber dados dos relatórios, a empresa decide se irá contratar uma consultoria, ou cuidará por conta própria.
\n\n\n\nAgora que explicamos o que é uma consultoria de SEO, vamos te mostrar quais as vantagens de contratar uma. Dessa forma, você poderá decidir para sua empresa quais estratégias compensam mais.
\n\n\n\nAssim, você vai entender melhor qual a importância de ter especialistas auxiliando as estratégias da sua empresa.
\n\n\n\nTécnicas de SEO envolvem, principalmente, a otimização de páginas para serem encontradas por mecanismos de busca. Portanto, com uma equipe especializada, se torna mais fácil solucionar problemas que afetem o posicionamento do seu site.
\n\n\n\nNão é segredo que existem muitas empresas que possuem grandes equipes, ainda mais, pessoas para focar em estratégias de SEO. Assim sendo, contratar uma consultoria pode agilizar processos no seu negócio, afinal, os profissionais vão poder dar atenção para outras responsabilidades.
\n\n\n\nAo criar uma página que atenda bem as técnicas de SEO, com conteúdo relevante, a chance de um usuário rejeitá-la se torna menor. Dessa forma, o especialista em SEO traz uma vantagem ao melhorar o desempenho do seu site para que visitantes permaneçam nele.
\n\n\n\nEssa pode parecer bem óbvia, mas para muitos não é. Quando você contrata uma consultoria de SEO, ela pode te auxiliar a usar melhor os recursos da sua empresa. Desse modo, gastos desnecessários e desperdícios serão cortados do seu setor de marketing, otimizando a organização e planejamento dele.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2020/12/meio-servicos-consultoria-de-seo.png\")
Se você está pensando em contratar uma consultoria de SEO, agora vamos te contar como são as etapas dela. Contudo, é sempre recomendado conversar com um especialista ou consultor a respeito. Aqui, iremos citar as etapas para que você não fique na dúvida.
\n\n\n\nA primeira etapa de uma consultoria se divide em duas partes, a análise de performance e a análise de concorrente. Mas, vamos falar primeiro sobre a de performance.
\n\n\n\nA análise de performance, é onde o consultor estuda como está sendo feita a otimização do trabalho para melhorar o ranqueamento da página em resultados de busca.
\n\n\n\nPortanto, é a partir dela que se torna possível entender o que pode ser melhorado.
\n\n\n\nEm seguida, vem a análise de concorrente, onde o especialista vai checar o desempenho da sua concorrência. Dessa forma, se você saber quais são os pontos fortes e fracos do seu “rival”, vai ficar mais fácil criar estratégias que sejam efetivas.
\n\n\n\nAgora que você coletou dados, está na hora de começar a pensar em uma estratégia ideal de SEO que direcione a sua empresa. Desse modo, aplicar técnicas de SEO serão bem efetivas, e também, entender quais estratégias precisam mudar para melhorar sua performance.
\n\n\n\nUma consultoria, pensando em como melhorar a criação de conteúdo da sua empresa, pode auxiliar nessa parte também. Assim, especialistas vão explicar que tipos de conteúdos e formatos são mais relevantes para o seu público.
\n\n\n\nDessa forma, sobem as chances de sua página conseguir um tráfego orgânico.
\n\n\n\nO especialista em SEO pode definir como tarefa, conseguir subir o seu link building, já que, quanto mais links externos direcionarem para sua página, maior a autoridade dela. Esse ponto é bem importante. Pois, os mecanismos de busca vão entender seu site como mais relevante.
\n\n\n\nA consultoria de SEO contratada pode pensar em estratégias variadas, afinal, elas podem ser diferentes de acordo com o que a empresa quer.
\n\n\n\nPortanto, ter alguém que entende da área é importante, visto que, às vezes, a solução de um problema pode ser algo bem específico.
\n\n\n\nCurtiu nosso conteúdo sobre consultoria de SEO? Em nosso site, você pode ver muito mais artigos. Para acessar, basta clicar aqui!
\n', 'Consultoria de SEO', 'Contratar uma equipe especializada em SEO é um diferencial, pois, dessa forma, você terá como dar atenção para outras tarefas. Além disso, um especialista pode extrair ainda mais sobre seus dados.', 'publish', 'closed', 'closed', '', 'consultoria-de-seo', '', '', '2021-05-06 09:35:18', '2021-05-06 12:35:18', '', 0, 'https://beatz.com.br/?post_type=servico&p=110', 15, 'servico', '', 0), (111, 18, '2020-11-17 21:37:11', '2020-11-18 00:37:11', '\nVocê deve estar se perguntando: “Eu posso aumentar o tráfego orgânico do meu site sem precisar investir tanto?” E nós te respondemos, que, sim, você pode alavancar o número de visitas de forma orgânica, através de técnicas de SEO para e-commerce.
\n\n\n\nCom estratégias de SEO, a sua empresa vai conseguir elevar a quantidade de usuários interessados no seu e-commerce. Dessa forma, quanto melhor a estratégia, maior a chance de conversão da sua loja.
\n\n\n\nContudo, para você aprender a montar essa estratégia, é necessário entender o que é SEO e como ele funciona. Então, vamos começar!
\n\n\n\nQuem trabalha ou está envolvido com o universo do marketing, geralmente já entende um pouco sobre SEO, mas aqui vamos aprender mais em relação à ele. Para começar, a sigla significa Search Engine Optimization, traduzindo para o português, “otimização para mecanismos de busca”.
\n\n\n\nBasicamente, quando você posta uma página na internet, os mecanismos de busca, como o Google, vão disponibilizar ela em seu site para que seja encontrada.
\n\n\n\nPorém, um número gigantes de páginas sobre o mesmo tema está concorrendo com a sua, dessa forma, o que é preciso uma página ter estar no topo dos resultados?
\n\n\n\nAqui, então, que o SEO fica ativo, e com ele vem várias estratégias que tem o intuito de otimizar sua página para que os algoritmos coloquem ela no lugar seu devido lugar. Ou seja, quanto melhor a sua estratégia de SEO, melhor o ranqueamento dela.
\n\n\n\nA primeira coisa que uma pessoa faz quanto tem uma questão é abrir o Google, certo? Mas, geralmente, ninguém passa da primeira página. Portanto, estar nos primeiros resultados de uma pesquisa é muito importante.
\n\n\n\nÉ aqui que entra as estratégias de SEO para e-commerce, afinal, se a sua página está no topo dos resultados, aumentam as chances dela conseguir um tráfego orgânico. Além disso, existem outras vantagens, como, por exemplo, ter autoridade em relação à concorrência.
\n\n\n\nConquistar um tráfego qualificado também se encaixa como benefício, isto é, ter um fluxo de visita com usuários realmente interessados no seu conteúdo é muito bom. Dessa forma, um usuário interessado pode se tornar um cliente.
\n\n\n\nEm resumo, se você está bem ranqueado nos mecanismos de busca, provavelmente a sua página vai receber o clique do usuário. Então, trabalhar em estratégias de SEO é fundamental para isso.
\n\n\n\nAgora que você já entendeu o que é SEO e como funciona, vamos te mostrar algumas dicas de técnicas para e-commerce. Antes de mais nada, vamos começar com a primeira dica de base.
\n\n\n\nRecomendamos sempre começar o seu processo de SEO pesquisando palavras-chave, pois, ao fazer uso delas na sua página, mecanismos de busca conseguem ranquear ela melhor.
\n\n\n\nPalavras-chave possuem duas categorias, Head Tail e Long Tail. A primeira, Head Tail, está ligada à usuários no topo do funil de vendas, onde ele não está maduro ainda. Já a Long Tail se relaciona com o usuário mais determinado dentro do funil, aquele que está mais envolvido.
\n\n\n\nPor exemplo, uma palavra Head Tail seria “carro”, e na Long Tail, ela se tornaria “carro usado automático completo”.
\n\n\n\nHead Tail podem puxar mais tráfego, mas são as Long Tail que conseguem mais conversões. Ao acoplar ambas na sua estratégia de SEO, melhores a chance dela ser eficiente.
\n\n\n\nAgora que você definiu suas palavras-chave, comece a planejar a estrutura do seu texto com elas. Dando início pelo título, afinal, ele é o que aparece primeiro para o usuário.
\n\n\n\nA palavra-chave precisa aparecer no título, e descrever brevemente sobre o que o texto abordará. Mas, preste atenção no tamanho, o Google tem um limite de exibição de 63 caracteres.
\n\n\n\nOs títulos e intertítulos de uma página deve seguir uma hierarquia, e são chamados de heading tags. Desse modo, essas tags seguem uma ordem, sendo ela H1> H2> H3> H4> e por ai vai.
\n\n\n\nO título é classificado como o H1, e os intertítulos como H2, H3 e etc. Portanto, você pode fazer usos deles para destacar as palavras-chave do seu texto. Por exemplo, H1 pode ser “Os melhores PC Gamers de 2020”, e o H2, “Melhores PC Gamers com custo-benefício”. Em seguida pode existir até um H3, sendo ele “Monitor de AMOLED em PCs Gamers”.
\n\n\n\nTraduzindo para o português, a meta descrição é aquele pequeno texto que está próximo ao título. Você deve utilizar esse espaço para dar uma breve motivação para o usuário clicar no seu link.
\n\n\n\nAqui, a palavra-chave precisa aparecer também, com uma pequena descrição sobre o que se trata o texto. Contudo, não se esqueça, esse pequeno texto precisa conter no máximo 160 caracteres.
\n\n\n\nEstruture a URL do seu site de forma simples, pois ela tem mais uso do que apenas ser um link para a página. Mesmo sendo padrão a URL ser um grande código, se ela for descomplicada e clara, o Google pode utilizar dela como fator de ranqueamento.
\n\n\n\nA URL pode ser usada também para categorizar conteúdos, descrevendo rapidamente o conteúdo da página. Dessa forma, facilitando algumas tarefas dos algoritmos do Google.
\n\n\n\nO Google também funciona como mecanismo de busca por imagens, sendo assim, recomendamos utilizar tags nelas também. Assim sendo, caso a imagem tenha uma descrição objetiva, o Google vai conseguir identificar o material visual dela.
\n\n\n\nPortanto, para fazer isso, você precisa definir a tag <alt> que surge substituindo a imagem caso ela não carregue, e também a tag <src>, que é o nome e formato do arquivo. Por exemplo, “computador-gamer.png”.
\n\n\n\nO Google também examina a quantidade de links internos na sua página. Sendo assim, a linkagem interna também conta como fator de ranqueamento.
\n\n\n\nQuanto mais uma página possui links assim, mais importante ela se torna para o Google. Desse modo, utilizar uma página relevante para guiar um usuário até as menos acessadas é essencial. Além disso, essa técnica pode ajudar na conversão de possíveis clientes.
\n\n\n\nEssa parte se destina à estrutura do texto, a partir das palavras-chave. Utilizar a palavra-chave dentro do conteúdo de forma natural é essencial. Afinal, ninguém gosta de ficar lendo o mesmo termo repetidamente.
\n\n\n\nA palavra-chave está presente em vários outros campos, aqui não é diferente. Você deve pensar em criar um material que seja original, dando relevância para seu serviço ou produto. Portanto, quanto mais qualidade seu texto possuir, maior a chance de conseguir engajamento a partir dele, e eventualmente um maior ranqueamento nos resultados de pesquisa.
\n\n\n\nÉ muito importante estar sempre acompanhado a sua página, verificando quando ela deve ser atualizada e otimizada. Com um mercado que está cada vez mais competitivo, ficar para trás não é uma boa opção para qualquer e-commerce.
\n\n\n\nAs estratégias de SEO para e-commerce devem ser sempre estudadas, pensando na inovação e na criação de mais conteúdos. Esteja focado na experiência do usuário, pois ela está se tornado um fator para ranqueamento também.
\n\n\n\nLembre-se, melhoria e evolução de performance nunca é demais, assim sendo, com esse pensamento, o seu negócio pode ir muito longe.
\n\n\n\nSe você gostou desse conteúdo e está interessado em saber mais sobre técnicas de marketing, nosso site possui muitos outros artigos, confira aqui!
\n', 'SEO para E-commerce', 'É aqui que entram as estratégias de SEO para e-commerce, afinal, se a sua página está no topo dos resultados, aumentam as chances de ela conseguir um tráfego orgânico. ', 'publish', 'closed', 'closed', '', 'saiba-quais-os-beneficios-de-fazer-sep-para-e-commerce', '', '', '2021-07-06 17:24:53', '2021-07-06 20:24:53', '', 0, 'https://beatz.com.br/?post_type=servico&p=111', 22, 'servico', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (112, 18, '2020-11-17 21:37:30', '2020-11-18 00:37:30', '\nO segredo de como produzir conteúdo está situado dentro do processo criativo. Portanto, planejar o sobre o material que será utilizado é fundamental, ainda mais se ele envolve vendas ou conversões.
\n\n\n\nAqui nós vamos te dar algumas dicas básicas para te ajudar durante esse processo. Vamos lá?
\n\n\n\nNão vá na na intuição, mesmo que você ache que uma ideia pode ser boa, pesquisar sobre o que seu público realmente quer saber é melhor. Dessa forma, para fazer isso, procure palavras-chave, através dela você pode saber se esse tema é relevante ou não.
\n\n\n\nNo entanto, aqui pode aparecer dois termos, o Head Tail e o Long Tail. Head Tail está relacionado com uma palavra-chave curta e generalizada, já o Long Tail com palavras-chave mais específicas. Desse modo, quando você procurar sobre a relevância de uma palavra-chave, você pode se deparar com um volume alto ou baixo de buscas.
\n\n\n\nEsse volume está correlacionado com a dificuldade da palavra de ranqueamento, uma palavra-chave com alto volume ranqueia mais, mas converte mesmo. Já uma palavra-chave com volume menor, tem menos acessos, porém, converte mais.
\n\n\n\nVocê pode usar o Google Trends para analisar uma palavra-chave.
\n\n\n\nFazer um estudo sobre a concorrência é fundamental nessa parte, afinal, você precisa ver o que eles estão fazendo, para superá-los. Um conteúdo que seja original e de qualidade já funciona como diferencial para seu site.
\n\n\n\nPara conseguir fazer isso, você pode utilizar algumas táticas, como, por exemplo, através da navegação anônima, pesquisar e entrar nos sites concorrentes. Foque nos primeiros links da página de resultados do Google, e veja o que eles possuem em comum.
\n\n\n\nCaso você note um “ponto fraco” entre eles, anote para não cometer esse mesmo erro ao produzir o seu conteúdo. Dessa forma, seu material será de melhor qualidade se comparado ao deles.
\n\n\n\nEntender o funil de vendas do seu próprio negócio é fundamental aqui, principalmente se ele for online.
\n\n\n\nLembrando do funil de vendas, você deve pensar sempre em produzir conteúdos de topo de funil. São aqueles conteúdos pensados em atrair o público, contudo, sem converter ele, ainda.
\n\n\n\nBlogs e redes sociais são perfeitos para esse topo, pois eles não funcionam como uma loja online. Essas plataformas podem funcionar melhor como vitrine para algum produto ou serviço.
\n\n\n\nEntão, saiba como criar o conteúdo certo para guiar de forma natural um usuário pelo funil de vendas, sem pressioná-lo para comprar algo. Deixa a parte da venda apenas para fechar a jornada.
\n\n\n\n“Como assim, vantagens são melhores que funções?”
\n\n\n\nExatamente, você tem que planejar em produzir um conteúdo que mostre o que seu serviço ou produto tem a oferecer. Portanto, como o que você vende pode mudar a vida do potencial cliente.
\n\n\n\nNão estamos dizendo para deixar as funções de fora, mas, sim, focar em mostrar quais as vantagens de se adquirir o seu produto. Desse modo, para fazer isso, pense em todas as funções que a sua empresa pode entregar, e transforme elas em vantagens.
\n\n\n\nIsso com certeza vai instigar mais o seu possível cliente.
\n\n\n\nUm preço muito alto ou muito baixo pode ser prejudicial para o seu negócio. Assim sendo, um preço alto pode afastar um cliente, por ele achar que o produto não valha tudo isso. Já um preço baixo, pode dar a entender que a qualidade do seu produto é baixa.
\n\n\n\nPara trabalhar isso, você precisa mostrar o que o seu negócio tem a oferecer como vantagem. Especifique que o valor do seu produto ou serviço é maior do que o dos seus concorrentes.
\n\n\n\nOu seja, quanto mais vantagens seu produto apresenta, mais valor você agrega à ele.
\n\n\n\nExistem 5 categorias sobre como produzir conteúdo que podem ajudar a alavancar o seu negócio online. Assim sendo, vamos listar eles aqui:
\n\n\n\nO processo de produção de conteúdo não é fácil, ele é complexo e deve ser feito com cuidado, para suprir as necessidades específicas do seu negócio. Com um bom planejamento criativo, o seu site pode conseguir mais conversões em menos tempo.
\n\n\n\nCom isso em mente, se você quer aprender mais ainda sobre marketing digital, acesse nosso site e confira outros artigos e materiais como esse. É só clicar aqui!
\n', 'Conteúdo para Blogs e Sites', 'O segredo de como produzir conteúdo, está situado dentro do processo criativo. Portanto, planejar sobre o material que será utilizado é fundamental, ainda mais se ele envolve vendas ou conversões.', 'publish', 'closed', 'closed', '', 'como-produzir-conteudo-para-seu-site', '', '', '2021-07-06 17:26:13', '2021-07-06 20:26:13', '', 0, 'https://beatz.com.br/?post_type=servico&p=112', 21, 'servico', '', 0), (124, 10, '2020-12-09 10:48:00', '2020-12-09 13:48:00', '\nOu seja, estamos prontos para atender às suas necessidades de comunicação e atingir seus objetivos!
\n\n\n\nConheça alguns serviços de criação e desenvolvimento:
\n\n\n\nExistem muitas diferenças entre o marketing digital e o marketing tradicional. Porém, entre todas elas, uma se destaca: a participação com os consumidores.
\n\n\n\nIsso porque, no marketing digital, o método costuma ser mais sutil. Por outro lado, os hábitos tradicionais de marketing são destrutivos. Por exemplo, em comerciais de rádio e televisão, sempre vemos o fenômeno de comerciais que interrompem programas.
\n\n\n\nA criação de conteúdo em marketing digital visa atrair consumidores, estabelecer contato com eles e fazer com que percorram uma série de etapas até o momento da compra.
\n\n\n\nO marketing de conteúdo é a estratégia básica do marketing digital e está relacionado à criação de conteúdo. Seus objetivos podem ser muitos, como construir autoridade de marca ou estabelecer posições.
\n\n\n\nPortanto, é interessante saber que nem sempre o marketing de conteúdo se refere aos produtos ou serviços que a empresa vende.
\n\n\n\nEm certas etapas desse processo, o foco é tirar dúvidas e informar o consumidor antes de propor uma solução. Dessa forma, os consumidores podem seguir um caminho natural, acessar conteúdos e trocar informações valiosas atrás de conhecimento.
\n\n\n\nSe você já tem um blog ou está pensando em criar um para sua empresa, é importante seguir estas dicas:
\n\n\n\n![\"Uma](\"https://beatz.com.br/wp-content/uploads/2020/12/meio-servicos-criacao-e-desenvolvimento-de-conteudo.png\")
Para achar a frequência ideal para sua empresa, considere escala e concorrência. Portanto, outro ponto importante é manter os padrões e calendários de trabalho.
\n\n\n\nIsso ajuda a trazer os visitantes de volta ao seu site. Se você adicionar essas recompensas a uma nova visita diária, verá que vale a pena manter essa regularidade. Assim, o mais importante é ser regular.
\n\n\n\nSeja com postagens diária, semanal ou quinzenal, recomenda-se manter esta frequência. Dessa forma, seu público saberá como funciona o blog da empresa e vai perceber que tudo é feito de forma organizada.
\n\n\n\nPara implementar com sucesso uma estratégia de marketing de conteúdo, os tópicos abordados no blog não podem ser aleatórios. Um dos segredos de um blog de sucesso é não evitar o tema central.
\n\n\n\nPreveja quantas postagens gerar para o seu blog a cada mês ou semana, sem torná-lo repetitivo ou descontrolado.
\n\n\n\nPor exemplo, se o seu blog for de um campo muito específico, pode ser difícil encontrar tópicos do dia a dia. Portanto, também considere pesquisar sobre o que deseja escrever no Google.
\n\n\n\nDepois de planejar o tema e determinar a frequência de postagem, é muito importante seguir os padrões de SEO. Dessa forma, sua publicação ocupará uma posição favorável nos resultados de pesquisa do Google.
\n\n\n\nDefina palavras-chave para seguir as postagens e siga algumas técnicas de otimização de SEO.
\n\n\n\nOutro fator muito importante em um conteúdo bem escrito é a estrutura. É preciso ter em mente que ler na Internet é diferente de ler livros, revistas ou jornais.
\n\n\n\nExistem muitas distrações na Internet, então se o texto não for atraente, o usuário pode perder a atenção. Por exemplo, um bloco de texto muito grande, sem descanso para os olhos, geralmente deixa os usuários desconfortáveis.
\n\n\n\nSendo assim, sempre que possível, você pode adicionar legendas, listas, marcadores, negrito, itálico, imagens, infográficos, vídeos, etc. ao seu blog. Além de ser uma boa forma de melhorar a experiência do usuário, esse também é um hábito valorizado pelo Google.
\n\n\n\nPortanto, é importante ter em mente que o conteúdo é essencial no desenvolvimento de uma estratégia de marketing digital.
\n\n\n\nE então, gostou do tema desse post? Lembre-se, estar por dentro do mundo de marketing é bom para a sua empresa, e pode trazer vantagens para ela!
\n\n\n\nCaso tenha vontade de ler mais sobre assuntos como esse, o nosso site está cheio de outros posts também, para checar, é só clicar aqui!
\n', 'Criação e Desenvolvimento', 'Produzimos vários materiais, desde a criação de conteúdo até sites WordPress, páginas de destino, infográficos, e-books, materiais gráficos, materiais ricos, catálogos etc. Tudo isso, é a base para estabelecer uma estratégia consistente de marketing digital.', 'publish', 'closed', 'closed', '', 'criacao-e-desenvolvimento-de-conteudo', '', '', '2021-08-18 15:03:49', '2021-08-18 18:03:49', '', 0, 'https://beatz.com.br/?post_type=servico&p=124', 4, 'servico', '', 0), (125, 10, '2020-11-17 21:40:08', '2020-11-18 00:40:08', '\nEsses dados vêm de uma pesquisa conduzida pela Kearney, uma empresa global de consultoria de gestão estratégica. Portanto, a pesquisa mostra que os resultados refletem o impacto da Covid-19 no comportamento do consumidor brasileiro e, portanto, afetam o comércio eletrônico no Brasil.
\n\n\n\nAo considerar as projeções de 2020 a 2024, o estudo mostra que novos hábitos de consumo podem render cerca de 69 bilhões de reais em vendas adicionais ao e-commerce do país em relação aos resultados anteriores à pandemia.
\n\n\n\nPara ter sucesso, uma loja virtual precisa oferecer aos seus clientes recursos que garantam facilidade de navegação, compras 100% seguras e garantia de retorno à loja com maior frequência.
\n\n\n\nPortanto, registrar o domínio é essencial. O nome de domínio é o nome utilizado para localizar e identificar sua empresa na Internet, e é a base de toda identificação profissional.
\n\n\n\nA extensão mais usada no Brasil é: com.br. Portanto, se você optar por essa extensão, o primeiro passo é acessar o site www.registro.br e verificar se o domínio que deseja está disponível.
\n\n\n\n![\"Uma](\"https://beatz.com.br/wp-content/uploads/2020/12/meio-servicos-criacao-de-e-commerce.png\")
Não há dúvida de que além de entender o que é o e-commerce, você também deve entender quais são as principais vantagens de ter o e-commerce. Veja a seguir:
\n\n\n\nTodo mundo quer estar em uma boa posição no Google, certo? O maior problema é que o Google só tem dez posições na página inicial, assim como você, todo mundo quer estar lá.
\n\n\n\nAlém disso, a otimização de mecanismos de pesquisa (SEO) inclui algumas tecnologias e estratégias.
\n\n\n\nO objetivo principal dessas tecnologias e estratégias é aprimorar e melhorar a posição do site na página de resultados por meio de mecanismos de pesquisa (como o Google). Por exemplo, use palavras-chave eficazes no conteúdo do site. Pois, assim a posição dele será melhor.
\n\n\n\nDessa forma, é importante otimizar o posicionamento do seu negócio. Você pode ganhar uma reputação maior, atrair novos clientes e reter os clientes que já conquistou. Uma boa posição depende da relevância do site.
\n\n\n\nAlém disso, essa relevância é definida pelos seguintes algoritmos:
\n\n\n\nSendo assim, você está interessado na área de e-commerce? Então, entre em contato com a Beatz e veja todos os serviços que podemos oferecer!
\n', 'Criação de E-commerce', 'Para ter sucesso, uma loja virtual precisa oferecer aos seus clientes recursos que garantam facilidade de navegação, compras 100% seguras e garantia de retorno à loja com maior frequência.', 'publish', 'closed', 'closed', '', 'criacao-de-e-commerce', '', '', '2021-05-06 09:29:23', '2021-05-06 12:29:23', '', 0, 'https://beatz.com.br/?post_type=servico&p=125', 20, 'servico', '', 0), (126, 10, '2020-11-17 21:40:39', '2020-11-18 00:40:39', '\nAliás, o site aumenta a visibilidade da sua marca no mercado e gera confiança. É por isso que empresas que ainda não possuem presença digital, acabam ficando para trás e ainda são taxadas como ultrapassadas ou pouco acessíveis.
\n\n\n\nOutro dado que é importante levar em consideração, é que, segundo a Fundação Getúlio Vargas (FGV), no Brasil, o número de smartphones supera o de computadores. E essa quantia passa a ser mais de 306 milhões de dispositivos conectados.
\n\n\n\nPor isso, acaba sendo de fundamental que empresas invistam em Sites Responsivos. Esses sites se adaptam a qualquer plataforma – Mobile ou Desktop.
\n\n\n\nNós desenvolvemos sites programados em HTML5 e PHP. Eles proporcionam uma excelente experiência de navegação para o seu público e clientes. Principalmente, porque testamos e ajustamos de acordo com os principais navegadores, smartphones e tablets.
\n\n\n\nAlém disso, com os relatórios de acessos você avalia as atividades do site em tempo real. É possível analisar quantas pessoas estão navegando nele, de onde elas vieram, o que estão visualizando e qual conteúdo do seu site está popular.
\n\n\n\nCom estas métricas nós podemos analisar quais serão as melhores táticas para trazer ainda mais resultados.
\n\n\n\nAtualmente, nós acessamos sites em diversas plataformas como: smartphones, tablets e computadores. Além disso, o acesso mobile condiz com 60% do total de consultas feitas no Google. Dessa forma, mostrando como a Internet Mobile vem crescendo em grande escala.
\n\n\n\nDiante desta informação, podemos dizer que o acesso a internet por meio de celulares veio para ficar.
\n\n\n\nPor isso, é essencial que seu site seja responsivo. Isso significa que há tecnologia para adaptar sua aparência e disposição com base no tamanho da tela em que é acessado.
\n\n\n\nIsso oferece uma série de benefícios como:
\n\n\n\n![\"Homem](\"https://beatz.com.br/wp-content/uploads/2020/12/meio-servicos-criacao-de-sites.png\")
Nos sites que criamos, aplicamos os conceitos de UI (User Interface). Isso é o “desenho do site” ou mockup do site, e UX (User Experience). Esta é a parte que define toda a área de comportamento e interação do site.
\n\n\n\nEstes dois conceitos, juntos, deixam o seu site muito mais interativo, eficiente, intuitivo e fluido. Dessa forma, ele melhora muito a experiência do seu cliente e faz com que o tempo de permanência dele aumente. Além disso, também ajuda a atrair novos clientes para a sua empresa.
\n\n\n\nTodos os sites que desenvolvemos permitem a integração de diversos softwares e sistemas que abrangem as operações de sua empresa, os relatórios de acessos e cadastros de clientes interessados em seu negócio.
\n\n\n\nVamos citar abaixo, alguns sistemas que você pode integrar ao seu site:
\n\n\n\nERP ou \"Planejamento dos Recursos da Empresa\": é um sistema que tem como objetivo organizar o trabalho da sua empresa. Além disso, também registra dados de seus clientes, funcionários, produtos, fornecedores, entre outras operações.
\n\n\n\nCRM: também conhecido como \"Gestão de Relacionamento com o Cliente\", é um sistema de gestão de vendas, marketing e atendimento. Todos os pontos de contato que a empresa tem com o consumidor, a fim de oferecer a melhor experiência para o cliente.
\n\n\n\nAutomação de Marketing: uma ferramenta essencial para os processos de marketing. Ela permite a captação de leads e personalização da abordagem de acordo com o cliente. Além disso, ela reduz os trabalhos manuais e permite ações muito mais eficazes. Tudo isso devido aos relatórios que auxiliam a empresa nos processos de vendas.
\n\n\n\nCustomização do sistema para o seu negócio: existem muitas possibilidades para desenvolver sistemas e softwares personalizados, sob medida, que atendam às necessidades de cada empresa.
\n\n\n\nSendo assim, podemos ver que com o avanço da tecnologia, o aumento do acesso e compras através de dispositivos móveis. Afinal, ter um site responsivo se tornou algo indispensável para qualquer empresa ou negócio.
\n\n\n\nEntão, está interessado em investir em um Site Responsivo para a sua empresa? Ficou a fim de melhorar a experiência do seu público, e trazer seu negócio para o universo digital?
\n\n\n\nEntre em contato com a gente e transforme o site da sua empresa.
\n', 'Criação de Sites', 'Ter um site é muito importante para todas as empresas. Ele funciona como uma vitrine do seu negócio. Lá estão expostos todos os seus produtos e serviços, além de dados importantes para a sua Persona ou Público-alvo.', 'publish', 'closed', 'closed', '', 'como-criar-um-site', '', '', '2021-05-06 09:52:20', '2021-05-06 12:52:20', '', 0, 'https://beatz.com.br/?post_type=servico&p=126', 19, 'servico', '', 0), (127, 10, '2020-11-17 21:40:51', '2020-11-18 00:40:51', '\nEsta é uma estratégia amplamente utilizada em marketing digital, para que os visitantes não sejam distraídos e convertidos. Sua taxa de conversão geralmente é muito alta.
\n\n\n\nA característica básica do marketing digital (especialmente o Inbound Marketing) é a troca de informações. Por exemplo, para entender melhor quem é o comprador potencial e quão perto ele está da compra, criar um conteúdo interessante é essencial.
\n\n\n\nDessa forma, ao obter o conteúdo, ele vai te enviar suas informações, como contatos de e-mail, empresa que dirige e várias outras informações. Tudo isso, por meio da landing page.
\n\n\n\nA parte visual e a parte estrutural são cuidadosamente consideradas para maximizar seu efeito. Portanto, os campos a serem preenchidos são personalizados, e a troca acaba sendo da melhor forma.
\n\n\n\n![\"Um](\"https://beatz.com.br/wp-content/uploads/2020/12/meio-servicos-criacao-de-landing-pages.png\")
Embora sejam ótimas ferramentas de geração de leads, essa não é a única razão pela qual as \"landing pages\" são tão importantes em sua estratégia. Confira outras funções que as landing pages podem fornecer:
\n\n\n\nLead score é a pontuação do cliente potencial. Esta estratégia, é um método de priorizar os clientes potenciais, atribuindo pontos a cada contato com base na operação realizada por ele.
\n\n\n\nCom isso, você vai conseguir construir um bom histórico com seus contatos, e assim, definir qual será a prioridade de cada um deles.
\n\n\n\nVocê poderá dividir melhor os contatos com base na conversão dos leads ou nas informações solicitadas no formulário. Por exemplo, se você usar vários produtos e, portanto, várias personas, poderá distinguir entre essas pessoas por meio de conversões na página de destino.
\n\n\n\nOutra vantagem é saber exatamente quem está interagindo com você, principalmente para empresas que não possuem segmento de mercado ou tamanho de empresa definidos.
\n\n\n\nAlém disso, a landing page é uma opção mais barata para criar oportunidades para seu negócio. Com uma boa publicidade e estratégia, ela pode impulsionar todo o seu mês de vendas e gerar oportunidades suficientes para aumentar seu potencial.
\n\n\n\nUma vez que o seu site obtêm um novo cliente a partir da landing page, isso mostra que dar atenção a ela pode ser de grande ajuda para sua empresa.
\n\n\n\nE então, curtiu o tema desse artigo? Não se esqueça, estudar o mundo de marketing é bom para o seu negócio, e pode trazer vantagens para ele!
\n\n\n\nCaso tenha vontade de ler mais sobre assuntos como esse, o nosso site está cheio de outros posts também, para checar, é só clicar aqui!
\n', 'Criação de Landing Pages', 'Landing pages são criadas para converter visitantes em clientes potenciais. Portanto, eles usam toda a estrutura da página para enviar seus dados em forma tabular, com o objetivo de conquistar algo de seu interesse.', 'publish', 'closed', 'closed', '', 'criacao-de-landing-pages', '', '', '2021-05-06 09:49:07', '2021-05-06 12:49:07', '', 0, 'https://beatz.com.br/?post_type=servico&p=127', 18, 'servico', '', 0), (128, 10, '2020-11-17 21:41:28', '2020-11-18 00:41:28', '\nMateriais ricos são todos os conteúdos usados pelos visitantes de um site ou blog, ao se registrar para obter este material. Portanto, use e-books ou materiais ricos como isca para ter os dados cadastrais de clientes em potencial.
\n\n\n\nAssim, será possível dar orientações sobre conteúdos relevantes para suas áreas profissionais.
\n\n\n\nNa Beatz, fazemos e-books e materiais ricos em projetos de marketing de entrada para converter leads e construir relações. Portanto, o processo de criação é o seguinte:
\n\n\n\nO processo de matérias ricos tem um efeito muito positivo na estratégia de marketing da empresa. Portanto, por ser mais profundo e fornecer um conteúdo valioso, esse tipo de material pode alcançar alguns benefícios relevantes.
\n\n\n\nAbaixo, você pode ver esses efeitos e como eles criam valor para o seu negócio:
\n\n\n\nProcure aprender mais com o público por meio de materiais ricos (para dar o valor desses materiais). Portanto, essa é uma relação de troca que ambas as partes ganham. Nesse caso, se a empresa publica conteúdo de alta qualidade, pode se tornar especialista no assunto.
\n\n\n\nQuanto melhor o material, mais apreciado por quem o consome. Falar sobre temas nos quais você é especialista e fazer um bom material trará autoridade para a empresa.
\n\n\n\nO principal objetivo do enriquecimento de materiais é a geração de clientes potenciais. Esses conteúdos estão disponíveis para download e, para recebê-los, o leitor deve preencher o formulário na landing page.
\n\n\n\nPortanto, o usuário receberá um link para fazer o download em seu e-mail. Uma vez que a empresa tenha esses dados, ela pode conquistar clientes em potencial, e então o próximo passo é qualificar essas pessoas e alimentá-las por meio de estratégias de e-mail marketing.
\n\n\n\n![\"Grupo](\"https://beatz.com.br/wp-content/uploads/2020/12/meio-servicos-criacao-de-e-books-e-materiais-ricos.png\")
O atual público da Internet deseja manter boas relações. Se seguir o perfil da empresa nas redes sociais, espera que a troca seja interessante. Quando o material rico for gratuito, o público saberá que existe uma proposta de valor.
\n\n\n\nIsso gera mais aceitação e atende aos requisitos do perfil do consumidor. Sendo assim, nessa relação, a empresa pode se estabelecer com eles e fortalecer a participação do público.
\n\n\n\nAs estratégias de marketing de conteúdo visam:
\n\n\n\nO conteúdo guia os usuários a se tornarem consumidores. Nesse ciclo, materiais abundantes são uma fase crucial do processo.
\n\n\n\nAlém disso, por ser mais completo e educacional. Na maioria das vezes, pode ajudar os usuários a entender melhor o negócio e até mesmo os produtos da empresa.
\n\n\n\nEm muitas estratégias de marketing, conversões específicas são esperadas, e a abundância de materiais pode ser a razão para ganhar algumas delas.
\n\n\n\nPor exemplo, sua profundidade e riqueza de dados são alguns fatores que fazem o público acordar para registrar e-mails e receber downloads.
\n\n\n\nExistem muitas diferenças entre o marketing digital e o tradicional. Porém, entre todas elas, uma se destaca: a participação com os clientes. Isso porque, no marketing digital, essa ação tende a ser muito mais sutil.
\n\n\n\nPor outro lado, os hábitos como anúncios de rádio e televisão, a publicidade te interrompe.
\n\n\n\nPortanto, a criação de conteúdo em marketing digital busca atrair clientes, ter contato com eles e fazê-los percorrer uma série de etapas até a hora da compra.
\n\n\n\nO marketing de conteúdo é o plano básico do marketing digital e está ligado à criação de conteúdo.
\n\n\n\nSeus objetivos podem ser muitos, como ganhar autoridade de marca ou definir uma posição. Aliás, o marketing de conteúdo nem sempre se refere aos produtos ou serviços que a empresa vende.
\n\n\n\nPortanto, em certas fases do processo, o foco está em responder a perguntas e fornecer dados.
\n\n\n\nAntes de dar uma solução, prove ao consumidor que ele tem uma \"dor\". Depois de mostrar essa dor por sua vez, escolha o processo e então a solução aparecerá.
\n\n\n\nDessa forma, os consumidores podem:
\n\n\n\nSendo assim, você deseja usar materiais ricos e e-books em sua estratégia de marketing? Então, dê uma olhada no site da Beatz e veja todos os serviços que somos capazes de lhe oferecer!
\n', 'Materiais Ricos', 'Materiais ricos são todos os conteúdos oferecidos aos visitantes de um site ou blog, ao se registrarem para obter este material. Portanto, use e-books, guias, infográficos webinars etc, como isca para ter os dados cadastrais de clientes em potencial.', 'publish', 'closed', 'closed', '', 'criacao-de-e-books-e-materiais-ricos', '', '', '2021-05-06 09:37:16', '2021-05-06 12:37:16', '', 0, 'https://beatz.com.br/?post_type=servico&p=128', 17, 'servico', '', 0), (133, 10, '2020-12-03 14:13:00', '2020-12-03 17:13:00', '\nDe acordo com uma pesquisa feita pela Hubspot, 83% dos profissionais de marketing disseram que as estratégias de vídeo podem aumentar significativamente o ROI (retorno sobre o investimento).
\n\n\n\nPortanto, os vídeos podem construir uma marca e servir como referência para ajudá-la a vender mais.
\n\n\n\nDescubra algumas das vantagens de inserir vídeo nas suas estratégias de marketing:
\n\n\n\nInstitucionais: vídeos com foco na divulgação de sua marca e produtos;
\n\n\n\nTestemunho: com o objetivo de recomendar satisfação com o produto ou serviço;
\n\n\n\nCursos: cursos online ou vídeos de treinamento interno;
\n\n\n\nConteúdo: para que seus clientes e leads possam sempre aprender mais sobre sua empresa.
\n\n\n\n![\"Pessoa](\"https://beatz.com.br/wp-content/uploads/2020/12/meio-servicos-producao-de-video.png\")
Esses vídeos têm uma técnica poderosa e muito eficaz em termos de persuasão: contar histórias. Portanto, use-o para contar uma bela história por meio de imagens, personagens, dublagem e trilha sonora, o que produz um reconhecimento mais profundo do que palavras. A conversão não é feita sozinho.
\n\n\n\nDessa forma, é muito importante prestar atenção à narrativa do conteúdo. Por exemplo, os vídeos animados oferecem muitas possibilidades para a criatividade e atraem a atenção dos usuários. Dessa forma, tudo depende da sua imaginação.
\n\n\n\nA conversão depende da capacidade de persuasão, que é uma habilidade essencial para qualquer ação de marketing e vendas certo? Não é difícil imaginar como será o desempenho do vídeo a esse respeito.
\n\n\n\nO marketing de vídeo trouxe um grande retorno sobre o investimento para a empresa. Dessa forma, mais de 80% das empresas afirmam que os vídeos podem gerar um bom retorno do investimento.
\n\n\n\nOu seja, todo o conteúdo terá uma função na produção do vídeo. Se a sua mensagem for entregue de forma clara e criativa, o resultado virá.
\n\n\n\nA experiência da Beatz permite que você crie o conteúdo certo, no formato certo, para a plataforma certa. Dessa forma, os resultados serão melhores e sua marca poderá aproveitar os benefícios do conteúdo de vídeo.
\n\n\n\nPor exemplo, os vídeos são considerados mais úteis do que o texto do blog. Por serem mais dinâmicos e visualmente atraentes, eles podem manter o público por mais tempo. Portanto, se torna mais fácil marcar a memória do espectador.
\n\n\n\nAlém disso, canais como o YouTube podem às vezes gerar receita de publicidade, gerando assim, outra fonte de receita.
\n\n\n\nQuer criar vídeos de conteúdo para aprimorar a estratégia de marketing da sua empresa? Entre em contato com a Beatz, e saiba mais sobre os nossos serviços!
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16:28:22', '2020-11-19 18:28:22', '', 'e-book-2', '', 'inherit', 'open', 'closed', '', 'e-book-2', '', '', '2020-11-19 16:28:50', '2020-11-19 18:28:50', '', 8, 'https://beatz.com.br/wp-content/uploads/2020/11/e-book-2.png', 0, 'attachment', 'image/png', 0), (190, 10, '2020-11-19 17:52:29', '2020-11-19 20:52:29', '\nConfira essas dicas, conheça seu cliente ideal e comece já a aprimorar as estratégias para criar uma persona para sua empresa!
\n\n\n\nSaber quem são seus compradores é essencial para garantir o sucesso de seus negócios. Conhecer e traçar um perfil de quem estaria disposto a adquirir seus produtos ou serviços é fundamental para otimizar seus resultados e criar conteúdo assertivo. Por esse motivo que a persona é tão importante.
\n\n\n\nEla funciona como uma reunião de características do comprador ideal, reunindo hábitos e desejos comuns em seus clientes. Assim sendo, com base nessas informações, é possível tomar decisões mais seguras e assertivas dentro do mercado.
\n\n\n\nDessa forma, na hora de produzir conteúdo, o segredo para o sucesso é estudar as melhores estratégias para que as pessoas conheçam bem seu produto ou serviço. Uma delas é definir com o máximo de exatidão quem é seu público-alvo para direcionar as melhores estratégias de marketing a partir disso.
\n\n\n\nDeseja saber como criar personas para a sua empresa? Acompanhe as próximas dicas e comece a traçar o perfil do seu público ideal!
\n\n\n\nMas antes de começar, vamos entender melhor o que é uma persona:
\n\n\n\nA definição de persona é uma representação de seu cliente ideal. Portanto, através de informações reais sobre o comportamento e as características demográficas, podemos perceber o perfil do cliente. São características como: idade, profissão, gênero, estado civil, entre outras.
\n\n\n\nDessa forma, é possível ter uma ideia mais assertiva e fiel à realidade de quem são seus clientes e de quem está disposto a se tornar um consumidor.
\n\n\n\nSendo assim, a persona é uma espécie de personagem, ou avatar, com nome, idade, motivações, história pessoal, objetivos, desafios, problemas, como uma pessoa de verdade. Entretanto, ao contrário de personagens ficcionais, o avatar é criado com base em dados do público que a empresa deseja alcançar. Ou seja, nada de “achismos” e suposições.
\n\n\n\nCom a reunião de todas essas informações, você consegue definir e encontrar maneiras e estratégias para interagir com as pessoas. Assim, é possível oferecer soluções mais adequadas aos problemas e desafios de seus clientes, uma vez que tenha conhecimento sobre suas principais necessidades.
\n\n\n\nPortanto, a principal diferença entre persona e público-alvo é que a persona engloba características comportamentais, sociais e psicológicas. Já o público-alvo, é composto por um segmento da sociedade que tem características em comum, mas sem se aprofundar e definir com a mesma precisão.
\n\n\n\nUma boa coleta de dados começa com um bom planejamento de pesquisa. É necessário definir objetivos, público-alvo e construir um roteiro de perguntas para conhecer melhor seus clientes. Portanto, foque em quem já comprou da sua empresa e já percebeu o valor do seu produto.
\n\n\n\nExistem dois tipos de pesquisas que você pode fazer para conhecer melhor seu público e criar a persona. São as chamadas pesquisas quantitativas e qualitativas.
\n\n\n\nAs pesquisas quantitativas são aplicadas a um maior número de pessoas e permitem analisar comportamentos em maior escala. Dessa forma, você pode utilizar ferramentas como o Google Analytics, Google Forms, HotJar, Typeform, entre outras.
\n\n\n\nJá as pesquisas qualitativas, são menos numerosas, mas o resultado desta pesquisa é mais profundo. Portanto, para realizá-las é possível fazer entrevistas, grupos de foco, entre outros métodos para analisar o comportamento e o perfil psicológico do cliente.
\n\n\n\nEm geral, entrevistas e questionários são os métodos mais usados. Geralmente, eles são feitos pela internet. Mas, a coleta de dados presencial permite perceber mudanças de comportamento que o virtual impede.
\n\n\n\nNão sabe o que perguntar aos clientes antes de começar o planejamento da persona? Esta é uma dúvida bastante frequente. No entanto, uma boa ideia é iniciar dividindo as perguntas. Divida entre demográfica, pessoal, profissional, consumo de conteúdo, hábitos de compra e relacionamento com a empresa. Veja alguns exemplos:
\n\n\n\nDemográfica
\n\n\n\nPessoal/profissional
\n\n\n\nConsumo de conteúdo
\n\n\n\nHábitos de compra
\n\n\n\nRelação com a empresa
\n\n\n\nAssim, se baseie nesse tipo de questões para construir o seu questionário, adaptando para o seu segmento e as suas dúvidas sobre os clientes.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2020/12/meio-platz-aprenda-com-essas-5-dicas.jpg\")
Depois de aplicar a pesquisa, você vai ter vários dados sobre os clientes. Portanto, na análise desses dados, procure identificar os padrões nas respostas. Eles apontam características, problemas, desafios e dúvidas que são comuns a vários clientes e que devem fazer parte da persona.
\n\n\n\nPortanto, organize as respostas de maneira funcional. Dessa forma, você conseguirá ter em mente as informações que se repetem.
\n\n\n\nA partir dessa análise, a persona ganhará vida. Ela vai ter nome, rosto e um perfil bem definido. Dessa forma, é importante lembrar que ela terá as características e condutas que você percebeu como mais importantes.
\n\n\n\nEssa é a hora de pensar na persona como uma pessoa real. Ela irá interagir com a marca, ler seus conteúdos e comprar os seus produtos. Portanto, procure desenvolver um texto descritivo sobre essa pessoa que você está criando.
\n\n\n\nIncentive sua equipe de marketing a utilizar as personas. Envolva toda a equipe em sua criação para entenderem sua importância e planejarem estratégias que as incluam.
\n\n\n\nSendo assim, o importante é fazer com que todas as pessoas envolvidas no trabalho conheçam a persona. Também é preciso focar nela para realizar os planos e estratégias de consumo e venda.
\n\n\n\nEntão, agora que você sabe mais sobre como criar uma persona, acesse nosso site e entre em contato para podermos te ajudar cada vez mais! Aqui na Beatz criamos a persona ideal para seu produto ou serviço!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/03/1.png\")
Saiba como a presença digital da sua empresa pode ajudar nos resultados.
\n\n\n\nAtualmente, investir em marketing digital não é apenas uma opção, mas sim, a melhor alternativa para empresas que querem continuar tendo sucesso na área em que atuam.
\n\n\n\nDe fato, hoje, a performance de um negócio na internet conta muito, já que as pessoas estão cada vez mais modernas e antenadas nas últimas tendências tecnológicas.
\n\n\n\nPor isso, ao longo deste texto, vamos dar algumas dicas para melhorar a presença digital da sua empresa. Confira:
\n\n\n\nSem dúvida, essa é uma dica muito importante, pois oferecer conteúdo de qualidade é uma forma de conquistar leitores, seguidores e, claro, clientes.
\n\n\n\nPor isso, é muito importante produzir textos e peças únicas, que vão expressar os objetivos e valores da sua empresa. Ter um blog responsivo, por exemplo, é um ótimo meio de se comunicar com o público que se interessa por seu produto ou serviço.
\n\n\n\nDesenvolver textos de dicas e informações sobre a área em que atua, pode gerar uma relação mais próximo com o leitor. Além disso, você pode ajudar os futuros clientes a cessar suas dúvidas.
\n\n\n\nDessa maneira, seu público terá ainda mais confiança na sua marca e passará a indicar seus conteúdos, fortalecendo a presença digital da sua empresa.
\n\n\n\nDe fato, as redes sociais são ferramentas fundamentais para divulgação e para ter uma relação mais próximo com os clientes. Por isso, deixar de apostar nisso é virar as costas para uma realidade atual e funcional, e abrir espaço para a concorrência.
\n\n\n\nDessa forma, a dica é estar presente nos canais que mais expressem os objetivos da sua empresa, divulgando seu trabalho e compartilhando conhecimento e informações relevantes.
\n\n\n\nDo mesmo modo, outra boa dica para melhorar a presença digital da sua empresa é apostar no SEO (Search Engine Optimization). Seguindo uma boa estratégia, é possível garantir que sua empresa apareça nos resultados de busca do Google quando alguém procurar por algo que você oferece.
\n\n\n\nMesmo que em pequenas quantias, investir em anúncios também pode ser muito interessante. Assim, você alcança pessoas que já estão em um momento de compra e ao pesquisarem encontraram a sua campanha.
\n\n\n\nNo entanto, para que seja eficiente, é preciso descobrir palavras-chave, fazer a definição de persona e pesquisar os temas que o seu público pesquisa.
\n\n\n\nOs KPIs, sigla em inglês que significa Indicador-chave de Performance, faz com que você saiba se suas ações estão efetivamente gerando bons resultados. Portanto, é essencial que você os determine antes de definir as estratégias e colocá-las em prática.
\n\n\n\nApós a escolha, deve-se acompanhar os resultados durante o processo. Após o final, é importante definir se é vantajoso parar sua ação ou manter as que estão dando certo.
\n\n\n\nEsse é um item fundamental para ter uma presença digital eficiente.
\n\n\n\nPara ser referência no mercado, é preciso produzir conteúdos atuais e interessantes em todos os canais escolhidos para trabalhar.
\n\n\n\nQuando a marca traz temas nunca vistos antes, o público interage e compartilha com maior frequência.
\n\n\n\nDessa forma, sua marca vira autoridade no ramo e fonte confiável de notícias. Fazendo com que, até mesmo outros portais tenham interesse em seus conteúdos para divulgação.
\n\n\n\n![\"Presença](\"https://beatz.com.br/wp-content/uploads/2020/12/meio-platz-10-dicas-de-como-aumentar.jpg\")
Público-alvo é um conjunto de consumidores que compartilham interesses em comum e têm ligação direta com seu produto ou serviço. Dessa forma, é preciso fazer ações específicas para atrair a atenção deles e subir suas vendas.
\n\n\n\nPara que todas as estratégias sejam eficientes, você precisa conhecer bem o seu público-alvo e criar uma relação com ele. Portanto, através da presença digital, com a aproximação entre o público em potencial e a empresa, você terá mais dados sobre quem é seu consumidor, fazer mais ações e obter maior lucro.
\n\n\n\nInbound Marketing é a estratégia na qual os clientes vão até sua empresa por meio do conteúdo que você produz. Esta estratégia permite que você segmente bem, convertendo vendas por meio do marketing de conteúdo.
\n\n\n\nSendo assim, o consumidor é educado aos poucos para aprender sobre um problema, descobrir que tem esse problema, considerar uma solução e saber que a empresa vende essa solução.
\n\n\n\nNa parte final da jornada de compra, as expectativas são alinhadas ao produto ou serviço, e também têm objetividade.
\n\n\n\nNão fique em dúvida sobre patrocinar suas publicações. O alcance orgânico é limitado, em especial nas redes sociais. É através dessa opção que você alcançará diversas pessoas e aumentará o seu reconhecimento no mercado.
\n\n\n\nIndica-se fazer testes para notar o que funciona melhor, como com os KPIs, por exemplo.
\n\n\n\nPara ter uma presença digital eficiente e bem consolidada, é preciso ter atenção nas plataformas digitais. Assim, elas darão mais resultado na comunicação de sua empresa.
\n\n\n\nPortanto, escolher uma rede social que se conecte bem com seu público-alvo, é essencial. Assim você mantém uma constância de postagens e ter um bom diálogo com o público.
\n\n\n\nA internet e a tecnologia trouxeram facilidades para o público pesquisar as empresas que atuam em um mesmo nicho. Esse processo de pesquisa é algo natural para o mercado.
\n\n\n\nVocê também pode fazer isso para entender as ações dos seus concorrentes. As redes sociais e os meios de busca são ótimos para isso.
\n\n\n\nDessa forma, você consegue entender melhor o que está chamando a atenção do público e melhorar sua estratégia digital.
\n\n\n\nNão é novidade para ninguém que os vídeos estão sempre em alta. Por seu fácil acesso e possibilidade de comunicação diferenciada, os vídeos são ótimos aliados para ajudar a melhorar a presença digital da sua empresa.
\n\n\n\nSendo assim, sua facilidade de compartilhamento também é um fator que merece ser citado, pois, com apenas uma publicação, muitas pessoas podem ser impactadas.
\n\n\n\nPor isso, invista na produção de vídeos. Seja para o Instagram, para o Facebook ou para o Youtube. Aproveite as plataformas, desenvolva bons roteiros e conquiste de vez seus clientes.
\n\n\n\nGostou do texto sobre como melhorar a presença digital da sua empresa? Continue ligado em nosso blog, pois sempre postamos novos conteúdos.
\n\n\n\nEntão, caso você tenha alguma dúvida ou precise de ajuda para fazer todo esse fortalecimento da sua marca nos meios digitais, entre em contato com a nossa equipe.
\n\n\n\nNossos profissionais têm experiência em todos os pontos citados no texto. Eles estão prontos para ajudar a sua empresa a ser ainda mais presente na internet!
\n', 'Está na hora de aumentar a presença digital da sua empresa, confira 10 dicas de como fazer isso', 'Marketing de conteúdo, estratégias de SEO, anúncios e produção de vídeos podem melhor a presença digital da sua empresa. Saiba mais sobre o assunto.', 'publish', 'closed', 'open', '', '10-dicas-para-melhorar-a-presenca-digital-da-sua-empresa', '', 'https://beatz.com.br/5-dicas-a-criar-uma-persona-ideal-para-o-seu-negocio/\nhttps://beatz.com.br/data-driven-marketing/\nhttps://beatz.com.br/midias-sociais-para-empresas/\nhttps://beatz.com.br/7-dicas-a-criar-uma-persona-ideal-para-o-seu-negocio/\nhttps://beatz.com.br/blog/como-aumentar-a-presenca-on-line/\nhttps://beatz.com.br/blog/metricas-de-marketing/\nhttps://beatz.com.br/blog/producao-de-conteudo/', '2023-09-13 11:24:08', '2023-09-13 14:24:08', '', 0, 'https://beatz.com.br/?p=195', 0, 'post', '', 0), (197, 10, '2020-11-19 18:18:06', '2020-11-19 20:18:06', '\nÉ inegável que, hoje em dia, ouvimos falar muito sobre as vantagens que o marketing digital para indústria proporciona. No entanto, conseguir bons resultados em algumas áreas geram dúvidas para várias pessoas.
\n\n\n\nMas, pensar dessa forma é um grande erro, pois uma boa estratégia é capaz de mudar a comunicação e a imagem de um negócio, seja qual for seu setor. Por isso, hoje queremos falar sobre o marketing digital para indústria e mostrar como ele pode fazer a diferença nas empresas dessa área.
\n\n\n\nAs chances do marketing digital alcançaram as empresas industriais e se mostram cada dia mais capazes de traçar estratégias eficazes para esse setor. Sendo assim, o poder de planejar, divulgar produtos e atrair cada vez mais clientes, se tornou um diferencial para ter uma visão maior da área.
\n\n\n\nDe acordo com uma pesquisa recente da McKinsey, empresa americana de consultoria empresarial, as empresas que investem em redes sociais crescem até 18% em seu faturamento.
\n\n\n\nPor isso, é importante afirmar que, se as metas de uma indústria envolvem aumento nas vendas, considerar o marketing digital é uma opção precisa para o negócio. Pois, dentro do cenário atual, as empresas estão atingindo resultados incríveis e elevando seus índices de venda e Retorno sobre Investimento (ROI) com a ajuda desses meios.
\n\n\n\nSem dúvida, uma das questões principais do marketing digital para indústria é ter total conhecimento de seus produtos e serviços. Afinal, é a partir desses dados que estratégias surgirão.
\n\n\n\nPrimeiramente, entre os passos mais importantes está a definição do objetivo da empresa e de seu público-alvo, chamado de persona. No entanto, para essa definição, é preciso responder algumas perguntas como:
\n\n\n\nDepois que o perfil do cliente estiver definido, é importante decidir o que será trabalhado nas campanhas digitais para que seja um conteúdo interessante e com relação aos temas do segmento. Na área industrial, é muito importante ter um perfil informativo e esclarecedor. Por isso, é essencial focar em expor as seguintes questões:
\n\n\n\nHoje em dia, 70,5% dos brasileiros tem acesso à internet em casa. Desses, 69% têm um celular e também acessam sites e aplicativos em outros locais. De fato, esse número tão relevante mostra internautas interessados em conteúdos e oportunidades. Mas, para identificar clientes e atraí-los, não basta, apenas, estar na internet. É importante estar da maneira certa.
\n\n\n\nDesse modo, um dos meios é a otimização, feita com as técnicas de Search Engine Optimization (SEO). Essa é uma das principais ações para que o site tenha reconhecimento. Além disso, também será eficiente em recursos de busca como o Google, por exemplo.
\n\n\n\nUm site bem posicionado, tem maior visibilidade e pode aumentar as chances de conseguir leads e converter vendas. Isso pode fazer a diferença no negócio.
\n\n\n\nPortanto, ele garante um alcance maior em relação as empresas que não estão nas primeiras páginas de pesquisa. Para isso, é essencial produzir conteúdo relevantes e com técnicas como as palavras-chave, que devem se encaixar ao segmento industrial e definir qual o seu objetivo.
\n\n\n\nDa mesma forma, a produção de conteúdo também é uma das principais técnicas do marketing digital para indústria e é usada por cerca de 93% dos profissionais de marketing. Ela visa atrair, encantar e fazer a conversão através de conteúdos segmentados e integrados aos meios de comunicação.
\n\n\n\nNo entanto, para realizar um conteúdo interessante, é importante conhecer o seu público-alvo, suas preferências, dúvidas e seus problemas. Com isso, você oferece soluções que podem ser expostas em sites, blogs, infográficos e e-books.
\n\n\n\n![\"marketing](\"https://beatz.com.br/wp-content/uploads/2020/12/meio-platz-como-fazer-marketing-digital-para-industria.jpg\")
Além de contar com um site, a indústria precisa focar, também, nas principais redes sociais como Facebook, Instagram e LinkedIn. Afinal, esses canais são perfeitos para manter engajamento e promover uma marca através da interação.
\n\n\n\nEm resumo, no marketing digital para indústria, é importante falar sobre as soluções que você pode apresentar para os seus clientes.
\n\n\n\nPor isso, é importante traçar uma estratégia que passe à empresa toda a credibilidade exigida por um mercado tão competitivo. Assim, é possível se destacar dos concorrentes e acabar se tornando uma referência de comunicação e fácil acesso para tirar dúvidas. Além de manter uma boa relação com quem compra os produtos da empresa.
\n\n\n\nMas, para ter sucesso nas redes sociais, é preciso que a indústria saiba as dificuldades do seu público-alvo, crie uma central de ajuda para seus clientes e diversifique as formas de divulgar os materiais que desenvolveu.
\n\n\n\nDessa forma, as publicações nas redes sociais podem ser feitas em formatos de anúncios e contar com dados demográficos, geográficos e de interesses do público-alvo.
\n\n\n\nAssim, fica mais simples alcançar um maior número de pessoas que se interessem pelo seu negócio.
\n\n\n\nPorém, se você contar com uma página bem estruturada e com dados interessantes, esse primeiro acesso abre as portas para que o cliente conheça e procure a sua empresa sempre que precisar.
\n\n\n\nDe fato, o e-mail marketing está entre as maiores estratégias para indústrias, mas não basta só enviá-lo de maneira aleatória. Para surtir o efeito esperado, é preciso analisar e segmentar o conteúdo que será enviado, para não correr o risco do usuário não ler ou sequer abrir as informações.
\n\n\n\nPor isso, com o envio de e-mails corretos, com assuntos e estratégias voltadas para um público específico, é possível definir uma relação de confiança e interesse do lead com a empresa.
\n\n\n\nSem dúvida, essa é uma das melhores ferramentas do marketing digital para indústria.
\n\n\n\nEla permite que além de enviar notícias, informações detalhadas sobre produtos e assuntos da área de atuação, a empresa possa mensurar taxa de abertura, de entrada e de conversão.
\n\n\n\nA partir daí, definir padrões em suas campanhas e ações.
\n\n\n\nDentro do marketing digital, existe ainda o Inbound Marketing, que é o conjunto de estratégias que visa atrair voluntariamente os consumidores para os canais da empresa.
\n\n\n\nEssas ações, que são baseadas nas atrações e na relação com os clientes, usam um método voltado aos resultados. Além disso, seguem os processos fundamentais na prospecção de clientes, através de um funil de vendas, que consiste nessas etapas:
\n\n\n\nPor ter áreas próprias e produtos pioneiros e inovadores, fazer marketing digital para indústrias não é uma tarefa tão simples, pois exige ações eficientes e focadas em um público ideal. Por isso, o planejamento é essencial por uma agência que consiga traduzir as ideias da empresa em conquista de resultados.
\n\n\n\nDessa forma, aqui na Beatz, contamos com uma equipe com profissionais de várias áreas de comunicação e marketing capazes de fazer todo o processo de estratégia ideal para seu negócio.
\n\n\n\nFazemos desde vídeos e fotos, até sites, textos para blogs, campanhas, e-mails marketing e gerencia de contas nas redes sociais.
\n\n\n\nQuer marcar de vez o nome da sua indústria nas mídias digitais? Então fale com quem entende do assunto! Entre em contato com a equipe da Beatz!
\n', 'Como fazer marketing digital para indústria?', 'Descubra como é possível fazer marketing digital para indústria. Conheça estratégias e conteúdos disponíveis para empresas do segmento industrial.', 'publish', 'closed', 'open', '', 'como-fazer-marketing-digital-para-industria', '', '\nhttps://beatz.com.br/inbound-marketing/', '2021-08-16 11:50:21', '2021-08-16 14:50:21', '', 0, 'https://beatz.com.br/?p=197', 0, 'post', '', 0), (213, 10, '2020-11-23 14:18:00', '2020-11-23 16:18:00', '', 'image 1', '', 'inherit', 'open', 'closed', '', 'image-1', '', '', '2020-11-23 14:18:13', '2020-11-23 16:18:13', '', 16, 'https://beatz.com.br/wp-content/uploads/2020/11/image-1.jpeg', 0, 'attachment', 'image/jpeg', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (279, 18, '2020-12-09 10:49:35', '2020-12-09 13:49:35', '\nAfinal, está dentro do Branding a responsabilidade de despertar sensações no público, auxiliando no processo de conexão do cliente com a marca.
\n\n\n\nIsso faz com que, na hora da decisão de compra, este consumidor escolha o seu produto ao invés do concorrente.
\n\n\n\nAlém disso, o Branding serve como um guia que irá ditar como as obras devem ser feitas: o tom da mensagem, identidade visual, valores da empresa, jingle, fonte etc.
\n\n\n\nPois, todas as peças das campanhas devem estar alinhadas com os ideais da empresa, ou o cliente pode ficar confuso e poderá não associar o anúncio à sua marca.
\n\n\n\nNa era digital, onde recebemos informações a todo instante, se destacar se torna algo crucial, e para saber se esta distinção está sendo conquistada, recomendamos ter uma boa estratégia de Marketing Digital ou Marketing de Performance. Dessa forma, elas devem ser feitas focadas totalmente nos resultados da campanha, a partir da análise de dados.
\n\n\n\nA TGF Automotive é um cliente, que veio até nós, em 2020, com a necessidade de otimizar a sua performance. O objetivo era conseguir atrair mais clientes e, consequentemente, aumentar as suas vendas. Entretanto, este não era o único problema que eles possuíam.
\n\n\n\nVenha conosco e veja o diagnóstico e como conseguimos atingir os nossos objetivos.
\n\n\n\nNeste case, nós apresentamos nosso cliente TGF Automotive. Um e-commerce com mais de 7 mil produtos, que abrangem peças para caminhões, utilitários e carros de passeio. Ou seja, eles possuem peças para diversos veículos, com diferentes finalidades.
\n\n\n\nEntretanto, estavam tendo dificuldade em obter lucro com suas vendas e não estavam atraindo tantos clientes para sua loja. Então, utilizando nossos sistema de planejamento de marketing e estratégias de Marketing de Performance, nós começamos um estudo intensivo sobre o que poderia estar acontecendo.
\n\n\n\nAo analisar as métricas do nosso cliente, percebemos que utilizando a estratégia de conversão (venda) nos anúncios do Facebook, os números de conversões e ROI (Return of Investiments) eram bem baixos.
\n\n\n\nIndependente do orçamento do cliente para as ações, isso significa que, mesmo que houvesse a venda de um produto, o retorno sob o investimento feito na comunicação, poderia ser baixo ou até inexistente.
\n\n\n\nSendo assim, precisávamos mudar a estratégia que estava sendo utilizada.
\n\n\n\nA nova estratégia, faria com que o cliente conseguisse mais brand awareness e tivesse uma metodologia que ajudasse a melhorar as métricas. Então, começamos a trabalhar o Branding e o Marketing de Performance aliados às mídias pagas.
\n\n\n\nEntão, para o Facebook e lista de leads, foram feitas campanhas de Remarketing, com peças que reforçavam os diferenciais competitivos da TGF Automotive, como: custo-benefício, disponibilidade dos produtos etc.). Além disso, produzimos, também, peças que enalteciam os produtos com mais procura e os líderes de vendas.
\n\n\n\nFazendo isso, a marca ganharia mais visibilidade dentro do mercado e conseguiria aumentar o seu ROI. Pois, a estratégia de Remarketing possuí menor custo por clique, comparado com a estratégia de conversão.
\n\n\n\nPara o Google Ads, focamos nas conversões e vendas, então utilizamos a ferramenta shopping na campanha para fazer a conversão. Dessa forma, os anúncios acabam sendo mais eficazes e são direcionados para meio e fundo do funil de compra.
\n\n\n\nPortanto, para esta parte da estratégia funcionar, nós estruturamos o shopping para que ele fizesse mais por menos, ou seja, ele seria muito eficiente com um custo por clique e custo por conversão baixos.
\n\n\n\nApós colocarmos a estratégia em ação, analisamos as métricas para conseguir mensurar os resultados, sempre atentos caso houvesse a necessidade de fazer alguma alteração.
\n\n\n\nPorém, os números que apareceram para nós foram bastante positivos, mostrando que a nossa campanha foi um total sucesso.
\n\n\n\nEm um comparativo dos meses de agosto e setembro de 2020, nós conseguimos ver um grande salto nas operações da empresa. Totalizando um aumento de 460% em vendas, 433% em pedidos e 505% de lucro, durante o período da campanha.
\n\n\n\nCom estes números podemos afirmar que conseguimos ajudar o nosso cliente a solucionar o seu problema, além de bater e superar o objetivo que nos foi dado, fazendo com que este seja mais um case excepcional de sucesso.
\n\n\n\nEntão se você está interessado em transformar sua empresa em um case de sucesso, fale conosco!
\n', 'Estratégias de Branding e Performance aumentam vendas da TGF Automotive em 460%', 'Toda marca precisa ter um Branding alinhado, e com a TGF Automotive, não poderia ser diferente. ', 'publish', 'closed', 'closed', '', 'tgf-automotive-case', '', '', '2021-03-25 10:42:47', '2021-03-25 13:42:47', '', 0, 'https://beatz.com.br/?p=279', 0, 'case', '', 0), (282, 18, '2020-12-09 10:49:39', '2020-12-09 13:49:39', '\nMétodos e estratégias de marketing devem estar presentes no planejamento de qualquer empresa que queira crescer no mercado. Sendo assim, independente do segmento, ter uma equipe interna ou terceirizada de marketing é essencial.
\n\n\n\nDessa forma, podemos ver que hoje em dia existem muitas empresas oferecendo serviços e produtos na mesma área, então se destacar é primordial. Portanto, ter esse diferencial acaba sendo fundamental.
\n\n\n\nEventualmente, recomendamos planejar estratégias de Marketing Digital de acordo com o que o seu negócio precisa. Ou seja, entenda o seu mercado da melhor forma possível.
\n\n\n\nCom isso, a We Smile entrou em contato com a gente, pensando no que poderia ser feito para melhorar a performance digital deles, e assim, atrair mais clientes e aumentar vendas.
\n\n\n\nPorém, ao analisar o cenário, percebemos que não era apenas divulgar a marca, teríamos que pensar em estratégias diferentes.
\n\n\n\nQuando começamos a examinar o problema, ficou claro que o principal era informar e divulgar ao público o alinhador invisível. Desse modo, era necessário apresentar o produto, como ele funciona, como é o tratamento e quando é indicado.
\n\n\n\nAssim, o intuito seria explicar sobre ele, de uma forma a diminuir o preconceito sobre o seu valor. E com isso, criamos um projeto de Inbound Marketing implementando o RD Station.
\n\n\n\nDe início, pensamos na criação de dois projetos de materiais ricos, e assim divulgar eles de forma orgânica em blogs e redes sociais. Mas, entendemos que seria preciso uma divulgação através de anúncios, por canais como Facebook e Instagram.
\n\n\n\nSendo esses dois, nossos pontos principais de conversão de leads, onde criamos um relacionamento com eles, e em seguida, nutrimos com conteúdo.
\n\n\n\nOs materiais foram:
\n\n\n\nContudo, nós também criamos:
\n\n\n\nAlém disso, nós também fizemos toda uma reestruturação do conteúdo do site, dando foco na otimização do SEO, com o intuito de conseguir um ranqueamento orgânico melhor nos mecanismos de busca.
\n\n\n\nComo pudemos perceber, houve um aumento exponencial de conversões e também oportunidades. Sabendo disso, nós sugerimos para a We Smile organizar e implementar um processo de vendas no seu negócio.
\n\n\n\nAssim sendo, com o intuito de auxiliar o time de vendas da empresa, nós implementamos o CRM do RD Station e, em seguida, fizemos um treinamento de toda a equipe.
\n\n\n\nEventualmente, toda a equipe gestora estava conseguindo acompanhar o processo de vendas. Com isso, o acompanhamento possibilitou os gestores a avaliarem as oportunidades, enxergando, assim, o quanto cada uma delas representa em valores comerciais.
\n\n\n\nAinda assim, a equipe conseguia ver quais dessas oportunidades estavam se transformando em vendas, e quais foram as suas campanhas de origem.
\n\n\n\nApresentar o produto e todas as informações necessárias para o consumidor, de forma clara e completa foi o foco principal.
\n\n\n\nCom essas estratégias sendo aplicadas ao longo do tempo, foi possível fazer um comparativo de 6 meses e seus resultados também. Eventualmente, houve um aumento de visitantes únicos no site em 349%, nisso, a base de leads também cresceu em 517%.
\n\n\n\nDessa forma, o número de acessos orgânicos no site chegou a aumentar em 505%, e isso mostrou que nossas estratégias foram eficientes.
\n\n\n\nPortanto, ao analisar esses números e resultados, conseguimos perceber e afirmar que nossas estratégias funcionaram. Além de termos atingido nosso objetivo, ainda conseguimos agregar mais coisas ainda. Lembrando que o período foi, de certa forma, curto, entre os meses de maio e outubro.
\n\n\n\nSe você ficou interessado sobre nossos métodos, sobre nossas campanhas e quer saber mais, não deixe de entrar em contato com a gente. A transformação da sua empresa está à apenas alguns cliques de você!
\n', 'Como a We Smile conseguiu um aumento de 517% na sua base de leads', 'Entenda como estratégias de marketing alavancaram os números da We Smile.', 'publish', 'closed', 'closed', '', 'we-smile-case', '', '', '2022-07-07 14:51:45', '2022-07-07 17:51:45', '', 0, 'https://beatz.com.br/?p=282', 0, 'case', '', 0), (285, 18, '2020-12-09 10:49:15', '2020-12-09 13:49:15', '\nAssim, esses dados e características abrangem o comportamento, história, desafios, dados demográficos e objetivos desse tal cliente ideal.
\n\n\n\nPara profissionais de marketing, a pergunta sobre o público-alvo de uma empresa faz parte da sua rotina. Mas, isso tem um motivo, afinal, a importância de saber para quem você está vendendo é enorme. Se você conhece seu consumidor, se torna mais fácil criar conteúdo relevante pra ele.
\n\n\n\nSendo assim, aqui entra o recurso de criação de persona, pois é a partir dela que conseguimos pensar na produção de material para redes sociais, sites ou blog. Definir esse cliente com as características principais de quem compra é fundamental.
\n\n\n\nEventualmente, montar uma persona vai ser de grande ajuda para o planejamento de estratégias de marketing em uma empresa. E assim, será melhor ainda se essa representação for precisa.
\n\n\n\nOk, mas o que é uma persona? Vamos te explicar!
\n\n\n\nPersona, nada mais é do que uma representação fictícia do que seria um cliente ideal para o seu negócio. Ou seja, profissionais de marketing criam uma persona com base nos dados reais de clientes, incluindo características e comportamentos. Além disso, também estruturam toda uma história pessoal, com desafios, objetivos e motivações.
\n\n\n\nSendo assim, para montar uma persona, você precisa estar em contato com o seu público, analisando ele. Desse modo, isso possibilita a identificação de características em comum entre várias pessoas.
\n\n\n\nContudo, essa persona não precisa ser classificada apenas por dados numéricos, como sexo, idade e região. Ela deve ter como essência os hábitos e preferências do seus clientes. E lembrando, se você tiver uma base de clientes, ela pode auxiliar muito nessa etapa.
\n\n\n\nAqui não é o momento para focar apenas em clientes satisfeitos, ao estudar clientes insatisfeitos, você pode entender novos pontos de vista sobre sua empresa. Use essas informações a seu favor.
\n\n\n\nAgora, vamos te explicar a importância de ter uma persona.
\n\n\n\nCriamos personas para podermos segmentar melhor o público, e com isso, criar mensagens e campanhas específicas para cada um. Dessa forma, a fala certa vai chegar até a pessoa certa, aumentando a chance de atrair ela, ou, até mesmo, converter.
\n\n\n\nComo dizem por aí, quando você tenta falar com todo mundo, acaba falando com ninguém, e aqui não é diferente. Quando você define uma persona para o seu negócio, se torna possível conversar melhor com seu público.
\n\n\n\nPortanto, existem alguns motivos para existir recursos de criação de personas, alguns deles são:
\n\n\n\nMas, não se esqueça, persona e público-alvo são coisas diferentes!
\n\n\n\nEm resumo, o público-alvo pode ser definido como sendo uma parte da sociedade, onde estão focados seus esforços para vender um produto ou serviço. É mais abrangente e geral, com características em comum, mas não entrando em muitos detalhes.
\n\n\n\nAgora, a persona é como nós falamos, uma representação, mais específica, detalhada e personalizada do cliente ideal para o seu negócio. Aqui, traça-se um perfil mais complexo, definindo, então, uma identidade.
\n\n\n\nVamos te dar um exemplo de cada um:
\n\n\n\nContudo, lembre-se que você não precisa escolher entre uma estratégia ou outra, o uso de ambas no seu planejamento pode trazer mais resultados. Uma estratégia não substitui a outra!
\n\n\n\nO processo de criação de persona tem que ser feito com calma, analisando resultado de pesquisas, estudando seu público e detalhando o perfil de acordo com as informações.
\n\n\n\nAssim que sua equipe estiver conectada com a sua persona, ela está pronta para ser posta à prova auxiliando na otimização da comunicação . Agora, vocês podem começar a planejar estratégias relacionadas a jornada de compra do cliente.
\n\n\n\nUtilize o perfil da persona para criar conteúdo que seja relevante e atraia a atenção de possíveis consumidores. Caso queira melhorar ainda mais, sua empresa pode ir atrás de uma automação de marketing.
\n\n\n\nAgora que você sabe o que são personas, como funcionam e como criar elas, pode começar a aplicar elas em seus planejamentos de estratégias. Lembrando que elas tem uma função como instrumento, portanto, utilize de forma a extrair o melhor resultado possível.
\n\n\n\nGostou do nosso artigo? Em nosso site temos vários outros materiais como esse, caso esteja interessado em aplicar estratégias de marketing para otimizar a performance da sua empresa!
\n', 'Porque criar uma persona para seu negócio é importante', 'Persona é um personagem fictício, criado a partir de características e dados de clientes reais, que tem o intuito de representar um cliente que seria ideal para um negócio ou empresa.', 'draft', 'closed', 'closed', '', 'persona-o-que-e', '', '', '2021-03-25 10:43:36', '2021-03-25 13:43:36', '', 0, 'https://beatz.com.br/?p=285', 0, 'case', '', 0), (289, 10, '2020-11-27 14:15:14', '2020-11-27 17:15:14', '', 'e-book-1', '', 'inherit', 'open', 'closed', '', 'e-book-1-2', '', '', '2020-11-27 14:15:29', '2020-11-27 17:15:29', '', 8, 'https://beatz.com.br/wp-content/uploads/2020/11/e-book-1-1.png', 0, 'attachment', 'image/png', 0), (290, 10, '2020-11-27 14:15:43', '2020-11-27 17:15:43', '', 'e-book-2', '', 'inherit', 'open', 'closed', '', 'e-book-2-2', '', '', '2020-11-27 14:15:52', '2020-11-27 17:15:52', '', 8, 'https://beatz.com.br/wp-content/uploads/2020/11/e-book-2-1.png', 0, 'attachment', 'image/png', 0), (293, 18, '2020-12-09 10:48:55', '2020-12-09 13:48:55', '\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2020/12/topo-servicos-marketing-digital.png\")
Conforme o tempo passa, o mercado está ficando cada vez mais competitivo. Surgem mais concorrentes e isso pode saturar o público.
\n\n\n\nDessa forma, a importância de definir os objetivos de marketing é enorme, pois, assim, a sua empresa tem um rumo para seguir. Contudo, mesmo estando em segmentos parecidos, nem sempre faça o que seus concorrentes estão fazendo.
\n\n\n\nPortanto, hoje vamos conversar sobre como é essencial mapear seus objetivos de marketing, dando a devida atenção para aspectos que são dentro de uma estratégia eficiente.
\n\n\n\nOs objetivos da sua empresa precisam estar relacionados aos resultados do seu negócio também. Contudo, essas metas podem ser diferentes para empresas do mesmo segmento, que estão em \"nível\" diferentes.
\n\n\n\nPor exemplo, uma empresa de pequeno porte, muitas vezes tem o objetivo de se apresentar no mercado, educando seu público e tentando se estabilizar. Já uma empresa grande, pode ter como meta aumentar o seu número de vendas e a fidelização de clientes.
\n\n\n\nSendo assim, os objetivos podem variar de acordo com cada negócio.
\n\n\n\nPensando nisso, após entender essa parte e quais os objetivos da sua empresa, agora você precisa definir quais estratégias de marketing serão utilizadas. Procure entender qual o estágio de maturidade do seu negócio, afinal, a sua equipe de marketing precisa saber disso para estruturar o planejamento.
\n\n\n\nEm uma empresa que está começando e possui apenas um marketing inicial, o objetivo não pode ser alcançar vendas enormes ou conquistas extraordinárias. Cada coisa precisa ser feita no seu tempo.
\n\n\n\nAgora, imagine um negócio que já possui mais estabilidade no mercado, tem todo um histórico, clientes e passou por muitos processos. Para ele, estruturar estratégias se torna mais plausível, visto que existe uma base de informações mais concreta.
\n\n\n\nEstudar o mercado e entender como ele funciona, também conta como função do seu time de marketing. Afinal, saber o que falar e pra quem falar é essencial para uma estratégia efetiva.
\n\n\n\nConseguir informações e dados de um determinado público, se torna muito mais fácil quando a sua empresa possui um relacionamento com ele. Criar estratégias eficientes que consigam engajamento, fazem parte do planejamento também. Sendo assim, o seu time precisa saber como se conectar com o público.
\n\n\n\nDessa forma, um bom meio de estudar seus possíveis clientes, é definindo personas para a sua empresa. Afinal, você vai conseguir entender quem consome seu produto ou adquire seu serviço, como eles chegaram até você, por quais motivos e o perfil deles.
\n\n\n\nLembrando que, entender o problema, descobrir a motivação e compreender os desafios do seu público, é fundamental para guiar ele até uma solução.
\n\n\n\nMecanismos de busca, como o Google, podem ser de grande ajuda para negócios que possuem páginas e websites. Por meio dele, o público consegue encontrar a sua empresa através de pesquisas, e quanto melhor o seu ranqueamento, maior a chance de ser encontrado.
\n\n\n\nDesse modo, a grande dúvida que fica é: como conseguir um lugar no topo dos resultados de pesquisa?
\n\n\n\nEm resumo, existe duas respostas para essa pergunta, através do uso de técnicas de SEO e mídia paga. Pensando no SEO, ao utilizar métodos de otimização para a sua página, e criando conteúdo relevante, o próprio Google vai entender isso e te ajudar no ranqueamento.
\n\n\n\nAgora, se tratando de mídia paga, é um meio mais instantâneo, pensado a curto prazo, onde existe um investimento em campanhas, que mostram a sua página como forma de anúncio.
\n\n\n\nPor isso, é bom pesquisar sobre palavras-chave, pois, em ambos os meios, o uso delas se torna essencial para atingir seus objetivos. Se possível, faça uso de ambas as técnicas para conseguir mais resultados.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2020/12/meio-servicos-marketing-digital.png\")
Antes de continuarmos, vamos explicar o que é um Lead, e o que faz dele um Lead Qualificado ou não. Todo contato que, ao visitar seu site, por exemplo, deixa informações sobre ele, como e-mail em uma Landing Page, se torna um Lead.
\n\n\n\nMas, para ele ser considerado um Lead Qualificado, ele precisa apresentar características ou dados que mostrem ele como um possível cliente. Ou seja, tem que ser um contato que possua um perfil semelhante ao da sua persona.
\n\n\n\nQuando você entender o seu público, será o momento de começar a pensar no formato de conteúdo disponível para ele. O seu time de marketing deve criar conteúdos que envolvam os problemas dos clientes.
\n\n\n\nAqui entra a estratégia de Inbound Marketing, que diz para seguirmos algumas etapas na criação de material de acordo com a Jornada de Compra:
\n\n\n\nNão basta apenas fechar um negócio, a parte de retenção de clientes também importa, e muito!
\n\n\n\nO objetivo aqui é criar um relacionamento pós venda com um cliente, criando conteúdos que fidelizem eles com uma comunicação bem planejada. Sendo assim, a sua empresa pode fazer uso de algumas técnicas para manter o seu consumidor por perto.
\n\n\n\nAs redes sociais podem servir como uma ótima ferramenta nessa parte, pois, com ela a sua empresa consegue manter contato com o público. Assim, os clientes se engajam mais com a marca, e formam um relacionamento com ela.
\n\n\n\nPorém, não se esqueça, as pessoas estão nas redes sociais para se entreterem, então crie um formato de postagens que seja agradável para elas.
\n\n\n\nOutra ferramenta de exemplo, a Newsletter, utiliza e-mails para ter esse contato, já que eles são um meio mais comum no universo empresarial. Dessa forma, o correto a se fazer é analisar qual estratégia é melhor de acordo com os objetivos.
\n\n\n\nAqui mostramos alguns pontos que consideramos importantes para definir objetivos de marketing. Mas, existem processos diferentes, cada um específico para uma empresa ou segmento. Nesse momento, é recomendado a ajuda de um especialista, para que o seu negócio não tenha problemas
\n\n\n\nEsteja sempre conectado com o mundo do marketing, estudando a concorrência e as tendências também. E, nessa parte, podemos te ajudar. Acesse nosso site e veja mais conteúdos como esse, é só clicar aqui!
\n', 'Aprenda a definir objetivos de marketing digital de uma vez por todas!', 'Definir objetivos de marketing é fundamental caso sua empresa esteja querendo ter sucesso no seu segmento.', 'draft', 'closed', 'closed', '', 'aprenda-a-definir-objetivos-de-marketing', '', '', '2021-08-11 17:24:32', '2021-08-11 20:24:32', '', 0, 'https://beatz.com.br/?p=293', 0, 'case', '', 0), (295, 10, '2020-12-01 09:14:29', '2020-12-01 12:14:29', '\nParabéns pela iniciativa, agradecemos seu contato, nosso consultor comercial entrará em contato para agendar uma apresentação.
\nINDAIATUBA/SP
Rua Pedro Gonçalves, 1400
6º andar, Sala 61, Centro
19 3312-1877 | 19 3312-1878
SÃO PAULO/SP
Av. Eng. Luis Carlos Berrini, 1140
7° andar, conj. 72
11 4280-9654
Contudo, o foco da empresa estava apontado para mancais autolubrificantes e buchas deslizantes.
\n\n\n\nDesse modo, os produtos comercializados pela empresa, possuem uma vida útil mais longa se comparados à concorrência, funcionando como um diferencial, evitando maiores trocas e pausa na produção.
\n\n\n\nAlém disso, a linha de isolantes não contém amianto na sua composição, sendo mais amigável à saúde e ao meio ambiente. Com produtos resistentes à temperatura e mecânica, e oferecendo, até mesmo, economia energética.
\n\n\n\nCom isso, a RK entrou em contato conosco com um desafio.
\n\n\n\nA empresa veio até nós com a seguinte missão: precisávamos criar mais oportunidades de venda. Porém, conseguir leads que são qualificados, enquanto reduz a verba total gasta, é uma tarefa complexa.
\n\n\n\nO objetivo era diminuir os gastos com Google Ads, que estavam na média de R$ 2.800,00 a R$ 4.000,00 mensalmente. Além disso, poucos leads estavam sendo gerados, cerca de três, e sem qualificação.
\n\n\n\nO contrato deu início em fevereiro desse ano, na época pré-pandemia, onde o assunto não estava tão recorrente ainda. Porém, com um planejamento, apresentação e aprovação, tomamos conta do Ads ao final de abril, na época em que estava tudo parando.
\n\n\n\nPensando nisso, criamos um projeto de Inbound Marketing, e em seguida, implementamos o RD Station em duas linhas principais, D-Glide e Isol. Pois, após algumas análises, percebemos que esses dois, são os produtos com maior retorno para a empresa.
\n\n\n\nFoi planejado, para o início do projeto, dois materiais ricos, sendo: um catálogo da linha Isol e D-Glide, mas hoje, temos materiais prontos para todas as linhas. Esses materiais são divulgados de forma, tanto orgânica no Blog e LinkedIn, quanto em anúncios no Google Ads.
\n\n\n\nLogo depois de uma consultoria rápida conosco, a RK começou as prospecções ativas no LinkedIn, conseguindo e-mails. Com isso, foi possível enviar uma apresentação sobre as linhas e oferecendo conteúdos complementares. Como resultado, geramos novas oportunidades e até mesmo vendas.
\n\n\n\nDurante o processo, todo o conteúdo do site foi reestruturado, dando atenção para otimizar o SEO, e, consequentemente conseguir um melhor ranqueamento orgânico em sites de pesquisa.
\n\n\n\nPorém, o planejamento focou, principalmente, em anúncios de fundo de funil. Ou seja, direcionado para orçamentos de leads qualificados. Então, entre abril e maio, a verba foi mantida no máximo de R$ 3.500,00 por mês.
\n\n\n\nDessa forma, começamos a otimizar as campanhas já existentes, ao mesmo tempo que criávamos novas. Com o tempo, aumentamos a quantidade de leads qualificados, enquanto diminuímos a verba para uma média de R$ 1.500,00 mensalmente.
\n\n\n\nSeguindo o nosso planejamento e nossas ações, os resultados vieram de forma eficiente. Podemos comparar os números de acordo com os meses, enquanto o Google Ads não estava em uso ainda:
\n\n\n\nE em seguida, após o nosso plano:
\n\n\n\nDesse modo, atingimos nossas metas de forma eficiente, trazendo satisfação e crescimento de vendas para o nosso cliente.
\n\n\n\nGostou do nosso material? Fique por dentro de mais matérias como essa clicando aqui!
\n', 'Como a RK Componentes Industriais aumentou em 9x suas conversões', 'A RK Componentes Industriais começou sua história em 1996, funcionando como uma distribuidora de componentes para indústrias em áreas variadas.', 'publish', 'closed', 'closed', '', 'case-rk-componentes-industriais', '', '', '2021-05-06 09:55:40', '2021-05-06 12:55:40', '', 0, 'https://beatz.com.br/?p=474', 0, 'case', '', 0), (501, 6, '2020-12-10 18:22:32', '2020-12-10 21:22:32', '', 'e-book-2-1', '', 'inherit', 'open', 'closed', '', 'e-book-2-1', '', '', '2021-07-14 14:48:59', '2021-07-14 17:48:59', '', 8, 'https://beatz.com.br/wp-content/uploads/2020/12/e-book-2-1.jpg', 0, 'attachment', 'image/jpeg', 0), (502, 6, '2020-12-10 18:23:38', '2020-12-10 21:23:38', '', 'e-book-1-1', '', 'inherit', 'open', 'closed', '', 'e-book-1-1', '', '', '2021-07-14 14:48:51', '2021-07-14 17:48:51', '', 8, 'https://beatz.com.br/wp-content/uploads/2020/12/e-book-1-1.jpg', 0, 'attachment', 'image/jpeg', 0), (508, 6, '2020-12-11 12:27:26', '2020-12-11 15:27:26', '', 'Topo - Platz - Aprenda, com essas 5 dicas', '', 'inherit', 'open', 'closed', '', 'topo-platz-aprenda-com-essas-5-dicas', '', '', '2021-07-14 14:47:45', '2021-07-14 17:47:45', '', 190, 'https://beatz.com.br/wp-content/uploads/2020/11/topo-platz-aprenda-com-essas-5-dicas.jpg', 0, 'attachment', 'image/jpeg', 0), (509, 6, '2020-12-11 12:28:03', '2020-12-11 15:28:03', '', 'meio-platz-aprenda-com-essas-5-dicas', '', 'inherit', 'open', 'closed', '', 'meio-platz-aprenda-com-essas-5-dicas', '', '', '2021-07-14 14:47:02', '2021-07-14 17:47:02', '', 190, 'https://beatz.com.br/wp-content/uploads/2020/12/meio-platz-aprenda-com-essas-5-dicas.jpg', 0, 'attachment', 'image/jpeg', 0), (520, 18, '2020-12-14 14:42:08', '2020-12-14 17:42:08', '\nO que você pensa quando ouve falar sobre Internet das coisas? Talvez você saiba que se trata de uma tecnologia em crescimento, mas não entende de forma exata como ela poderia ser aplicada no seu dia a dia, não é mesmo?
\n\n\n\nMas não se preocupe, pois ao longo deste texto eu vou te explicar em detalhes como esta aliada da transformação digital pode fazer parte da sua vida, se é que já não faz.
\n\n\n\nPrimeiramente, você precisa saber o que é a Internet das Coisas. Conhecida também por Internet of Things (IoT), ela surgiu da união de várias tecnologias. Mas, o jeito mais claro e simples de te explicar seu conceito e funcionalidade é dizer que se trata da conexão da internet em objetos físicos.
\n\n\n\nOu seja, é uma ampla rede de dispositivos conectados. No entanto, a Internet das Coisas não está limitada aos aparelhos que imaginamos, como computadores, tabletes e celulares.
\n\n\n\nSendo assim, pode estar presente em equipamentos que migraram do mundo offline para o online e acabaram deixando o seu dia a dia mais ágil e tecnológico.
\n\n\n\nPortanto, é um recurso que conecta objetos da nossa realidade à internet, através de tecnologias como Wi-Fi e Bluetooth.
\n\n\n\nDe acordo com especialistas, a Internet das Coisas é uma revolução maior que o próprio desenvolvimento do mundo online que já conhecemos. Pois é uma tecnologia em constante atualização, que evolui de forma contínua.
\n\n\n\nMas vale lembrar, que a primeira vez que o termo foi citado, foi em 1999, com o tecnólogo Kevin Ashton, que escreveu o artigo “A coisa da Internet das Coisas” para o RFID Journal.
\n\n\n\nNo entanto, segundo relatos, a tecnologia começou a ser estudada no início de 1990 no Instituto de Tecnologia de Massachusetts (MIT).
\n\n\n\nDe fato, a cada dia surgem mais coisas ligadas à internet e diversos dispositivos.
\n\n\n\nPor exemplo, hoje em dia, relógios, geladeiras, carros e tantas outras coisas obedecem aos comandos do mundo online, por meio de seus sensores.
\n\n\n\nAliás, a tecnologia tem uma aplicabilidade muito ampla e atualmente além do bluetooth, a comunicação por campo de proximidade, que representa o alcance sem fio, também é um recurso usado pela Internet das Coisas.
\n\n\n\nConforme citei no início do texto, este recurso da transformação digital pode já fazer parte do seu dia a dia, através de coisas que talvez você nem imagine ou não tenha parado para pensar antes.
\n\n\n\nCertamente, muitos equipamentos já contam com esta conexão. Por exemplo, os aspiradores de pó robôs, que são programados para limpar a casa e depois desligarem. Ou então, as lâmpadas que trocam as cores das luzes durante o dia.
\n\n\n\nPortanto, vale citar também o ar-condicionado, que pode ser ativado em um tempo determinado, ou o fogão, que pode cortar o fornecimento de gás ao detectar alguma ação estranha, como um vazamento.
\n\n\n\nHoje em dia, já existem freezers comerciais que podem acusar defeitos e assim evitar a perda de comida ou elementos perecíveis pouco duráveis sem refrigeração.
\n\n\n\nDessa forma, alguns hospitais já podem contar com equipamentos capazes de coletar dados armazenados em pulseiras inteligentes e outros dispositivos que ajudam a agilizar e facilitar diagnósticos.
\n\n\n\n![\"Uma](\"https://beatz.com.br/wp-content/uploads/2020/12/meio-platz-transformacao-digital.png\")
Já existem pesquisas voltadas para o desenvolvimento de berços conectados, que monitoram o sono dos bebês e podem ajudar a detectar alterações durante a noite e alertar os pais e serviços de emergência.
\n\n\n\nAssim sendo, existem ainda as tecnologias vestíveis, que são dispositivos eletrônicos que contam com processadores próprios e são usados como peças de roupa, óculos de realidade aumentada, calçados, relógios e fones de ouvido sem fio.
\n\n\n\nAo longo deste texto, já vimos o que é a Internet das Coisas e como ela pode estar presente no seu dia a dia. Entretanto, como esta tecnologia pode mudar o mundo?
\n\n\n\nSem dúvidas, este é um ponto muito importante. Pois, infelizmente algumas pessoas ainda têm dúvida o do poder da mudança digital e relutam em aderir a muitos mecanismos.
\n\n\n\nMas, de fato, a Internet das Coisas vem ajudando em muitos setores. Conheça alguns deles:
\n\n\n\nEm Barcelona, na Espanha, o uso de água para irrigação de fontes públicas e jardins está sendo controlado de maneira digital. Portanto, isso garante uma enorme redução de desperdícios.
\n\n\n\nAlém disso, a iluminação pública também conta com postes com sensores de presença. Do mesmo modo, a cidade tem um sistema que indica para os motoristas os lugares que estão livres para estacionar.
\n\n\n\nAssim, as emissões de gases dos veículos reduzem e o trânsito também.
\n\n\n\nDe fato, a Internet das Coisas também invadiu a agricultura. Na Califórnia, após uma seca histórica, os drones passaram a contar com sensores de qualidade do solo, que ajudam os produtores a identificarem os melhores locais para as novas plantações.
\n\n\n\nAliás, esta tecnologia já chegou ao Brasil. Portanto, os sensores meteorológicos já são uma realidade que indicam radiação solar, pressão barométrica, direção do vento e outros dados essenciais para o sucesso das safras.
\n\n\n\nAlém disso, a Internet das Coisas pode ajudar a reduzir desperdícios de alimentos.
\n\n\n\nAfinal, de acordo com pesquisas, descartamos ou perdemos um terço da comida produzida por ano.
\n\n\n\nNo entanto, o podemos reduzir os problemas com o monitoramento de processos como irrigação e fertilização do solo.
\n\n\n\nDesse modo, os fazendeiros contam com aplicativos que fazem com que eles reduzam as perdas de sua produção, além de gerenciar melhor suas vendas e o transporte de mercadorias.
\n\n\n\nInfelizmente, a mamografia tradicional pode apresentar falhas na identificação do câncer de mama em estágio inicial. No entanto, a Cyrcadia Health desenvolveu um equipamento com microssensores chamado ITBra, que detecta até mesmo mínimas variações de temperatura nos seios.
\n\n\n\nAssim, quando transmitem esses dados para o smartphone, ajudam a identificar padrões que possam representar perigo para a saúde da mulher.
\n\n\n\nPorém, a solução ainda está sendo testada na Ásia. Mas em breve a empresa pretende levar o produto para outros países.
\n\n\n\nSem dúvidas, a Internet das coisas veio para ficar. Seja através de fechaduras inteligentes, dispositivos de áudio e som, carros mais conectados, serviços da saúde ou de outros segmentos. A tecnologia pode ajudar a mudar o mundo positivamente.
\n\n\n\nContinue de olho em nosso blog e saiba mais sobre este e outros assuntos!
\n', 'Transformação Digital: veja como a Internet das Coisas pode fazer parte do seu dia a dia', 'Saiba o que significa Internet das Coisas e descubra como esta tecnologia pode estar presente na sua vida e no seu dia a dia!', 'publish', 'open', 'open', '', 'internet-das-coisas', '', '', '2021-08-16 11:50:12', '2021-08-16 14:50:12', '', 0, 'https://beatz.com.br/?p=520', 0, 'post', '', 0), (522, 18, '2020-12-14 14:23:34', '2020-12-14 17:23:34', '', 'meio-platz-transformacao-digital', '', 'inherit', 'open', 'closed', '', 'meio-platz-transformacao-digital', '', '', '2021-07-14 14:46:44', '2021-07-14 17:46:44', '', 520, 'https://beatz.com.br/wp-content/uploads/2020/12/meio-platz-transformacao-digital.png', 0, 'attachment', 'image/png', 0), (525, 18, '2020-12-14 14:49:08', '2020-12-14 17:49:08', '\nDepois de mais de uma década sendo otimizado, o Google Analytics finalmente se tornou o Google Analytics 4. E, assim sendo, agora ele vem projetado para te dar dados sobre seus usuários em qualquer dispositivo e plataforma.
\n\n\n\nO Google Analytics sempre teve como foco a análise de dados dos visitantes de um site, não conseguindo fazer muitas previsões e deixando de lado dados sobre dispositivos.
\n\n\n\nMuitas empresas tem como base o Google Analytics para entender como funciona a tomada de decisão de seus usuários.
\n\n\n\nMas, com a evolução da conduta das pessoas, as análises não conseguem mais ser tão corretas.
\n\n\n\nCom isso, para ajudar a sua empresa a conseguir um melhor ROI, o Google Analytics 4 vem com novas funções.
\n\n\n\nEle possui um sistema de machine learning, que dá previsões melhores, que podem ajudar os profissionais de marketing.
\n\n\n\nDessa forma, ele está melhor integrado com o Google Ads, dando a chance da empresa criar conteúdo mais relevante e que engajem mais com os usuários.
\n\n\n\nCom a “extinção” dos cookies prevista para 2022, o Analytics 4 vem com funções que fecham possíveis buracos deixados por essa “extinção”.
\n\n\n\nAlgumas das vantagens do GA4 são:
\n\n\n\n“Ok, mas por onde eu começo?” A gente te conta!
\n\n\n\nSugerimos usar GA4, toda empresa, seja qual for seu tamanho, que esteja interessada em acompanhar a própria evolução. Em seguida, vamos te mostrar alguns passos que você deve seguir.
\n\n\n\nPense no futuro: estruture dados históricos, ou seja, que a longo prazo se tornem cada vez mais valiosos para análises e relatórios, envolvendo tendências e insights também.
\n\n\n\nEstude todas as novas funções da ferramenta, afinal, com um maior saber, mais precisos os relatórios se tornarão. Faça uma análise da jornada do cliente, desde a aquisição, até a retenção.
\n\n\n\nO Google Analytics 4 possui funções incríveis, como:
\n\n\n\nE esses dados são processados como eventos!
\n\n\n\n“Mas, como assim?”
\n\n\n\nO Google Analytics 4 tem como base um modelo de eventos, que interpreta os engajamentos dos usuários como eventos autônomos. Dessa forma, esse modelo traz alguns ganhos também, por ele conseguir concluir cálculos mais específicos e agilizados.
\n\n\n\nA partir disso, é bom entender como funcionam essas interações dos usuários com o seu negócio. Podendo, portanto calcular cliques no site, número de downloads do seu aplicativo, e até mesmo conversões em qualquer plataforma.
\n\n\n\nLembrando que, essa técnica que envolve eventos, está sempre mensurando os dados recebidos a partir do engajamento dos usuários nas plataformas.
\n\n\n\nO Google Analytics 4, agora capta de forma automatizada os engajamentos do seu site. Ele registra cada interação como um evento na base de dados.
\n\n\n\nDessa forma, a identificação dos usuários são mais confiáveis, por ser feita através de plataformas e dispositivos diferentes.
\n\n\n\n![\"Uma](\"https://beatz.com.br/wp-content/uploads/2020/12/meio-platz-google-analytics.png\")
Você deve começar a usar o Google Analytics 4, quando quiser saber mais sobre os dados do seu site. Ou seja, pensando no crescimento do seu negócio, é bom começar agora!
\n\n\n\nO quanto antes você começar, mais acostumado você se tornará com o mecanismo. Desse modo, será possível montar um banco de dados maior e que permita mais insights no futuro.
\n\n\n\nO Google Analytics 4 agora é propriedade padrão do Google Analytics. Portanto, sugerimos a você, começar a estudar essa ferramenta o quanto antes possível.
\n\n\n\nCaso você já faça uso de alguma propriedade Universal Analytics, por certo, seria bom configurar o Google Analytics 4 também. Assim, você pode se atualizar conforme surgem novas funções.
\n\n\n\nO sistema de gerenciamento do Google funciona com as propriedades do GA4, que trabalham em conjunto, sendo elas:
\n\n\n\nVamos falar, primeiro, da tag de configuração do GA4!
\n\n\n\nEssa tag tem a função de analisar condutas, por exemplo, os cookies, envio de eventos e métrica otimizada também. Portanto, você deve lançar essa tag em todas as páginas que você quer reunir dados.
\n\n\n\nEssa configuração inicia o Google Analytics nas páginas escolhidas. Dessa forma, para fazer uma tag de configuração do Google Analytics 4, siga os passos:
\n\n\n\nAssim sendo, se quiser configurar valores de parâmetros para as páginas escolhidas, você pode selecionar a opção Campos a serem definidos.
\n\n\n\nCom a tag de evento do Google Analytics 4, é possível encaminhar eventos personalizados para o Analytics, além dos enviados de forma automática. Assim, você consegue reunir dados mais detalhados sobre certas funções.
\n\n\n\nPara criar uma tag de evento, você só precisa seguir o caminho:
\n\n\n\nA mudança para o Google Analytics 4 traz uma grande evolução no universo de ferramentas de análises e relatórios. Por isso, funções como machine learning e outras, estão trazendo um novo meio de obter dados.
\n\n\n\nSendo assim, com uma integração entre ferramentas muito mais estáveis, de fato, será possível ter uma maior noção sobre audiências e ciclo dos clientes. Além disso, com configurações de acompanhamento otimizadas, a privacidade do usuário será sempre preservada.
\n\n\n\nA interface de análise de relatórios está mais simples, porém, ainda permite uma visualização mais detalhada dos dados.
\n\n\n\nEm conclusão, o futuro das ferramentas do Analytics é cada vez mais rico. Portanto, com o Google Analytics 4, é possível surgir otimizações e novas funções.
\n\n\n\nSe você não quer ficar para trás, estudar cada vez mais esse mundo tornou-se algo essencial. Nesse sentido, podemos te ajudar com isso!
\n\n\n\nFale com um de nossos especialistas, e tire todas as suas dúvidas!
\n\n\n\nNosso blog possui muito mais conteúdos sobre marketing. Para saber mais, é só clicar aqui!
\n', 'O Google Analytics é uma importante ferramenta para analisar os dados de sites. Deseja aprender como utilizá-lo? Acesse nosso site!', 'Quer entender como funciona o novo Google Analytics 4, e também, como configurá-lo? Pode deixar que a gente te explica tudo!', 'publish', 'open', 'open', '', 'google-analytics-4', '', 'https://beatz.com.br/data-driven-marketing/\nhttps://beatz.com.br/blog/data-driven-marketing/', '2022-02-03 09:29:06', '2022-02-03 12:29:06', '', 0, 'https://beatz.com.br/?p=525', 0, 'post', '', 0), (528, 18, '2020-12-14 14:47:20', '2020-12-14 17:47:20', '', 'topo-platz-google-analytics', '', 'inherit', 'open', 'closed', '', 'topo-platz-google-analytics', '', '', '2021-07-14 14:46:32', '2021-07-14 17:46:32', '', 525, 'https://beatz.com.br/wp-content/uploads/2020/12/topo-platz-google-analytics.png', 0, 'attachment', 'image/png', 0), (529, 18, '2020-12-14 14:47:47', '2020-12-14 17:47:47', '', 'meio-platz-google-analytics', '', 'inherit', 'open', 'closed', '', 'meio-platz-google-analytics', '', '', '2021-07-14 14:46:25', '2021-07-14 17:46:25', '', 525, 'https://beatz.com.br/wp-content/uploads/2020/12/meio-platz-google-analytics.png', 0, 'attachment', 'image/png', 0), (531, 18, '2020-12-14 15:00:43', '2020-12-14 18:00:43', '\nAo contrário de uma agência especializada, nós somos uma agência full service ou agência 360. Que foca em todos os pontos dentro da estratégia de marketing, além de termos a expertise para planejar, implementar e mensurar todos os resultados de campanhas online ou offline.
\n\n\n\nDurante o andamento de nossas demandas, toda a agência está envolvida do início ao fim do projeto, para garantir os melhores resultados. Além disso, nossos serviços contém todos os pontos da comunicação, como:
\n\n\n\nMas, a principal diferença entre uma agência full service das demais é nosso portfólio e a capacidade de atuar em diferentes frentes de maneira eficiente.
\n\n\n\nAlém de reunir diversos serviços em uma único lugar, o que faz com que você não gaste muitos recursos direcionando dados para vários profissionais, ela possui outras vantagens, sendo elas:
\n\n\n\nO mercado e a conduta dos clientes estão sempre mudando, sobretudo na era digital em que vivemos. E toda esta mudança acaba gerando alguns períodos de incerteza econômica, o que pode resultar em alguns impactos negativos.
\n\n\n\nMas, se você tem uma agência full service do seu lado, terá a vantagem de se adaptar a estas mudanças, realinhando suas estratégias com mais rapidez, fazendo com que a seu negócio possa até lucrar durante estes períodos incertos.
\n\n\n\nIsso só é possível porque temos profissionais capacitados em todas as frentes de atuação, com uma ampla visão de mercado que ajuda a ver as mudanças e as melhores soluções para a empresa adotar.
\n\n\n\nComo já citamos, com uma agência full service, você tem todos os serviços de que precisa em um único lugar, assim, você não precisa contratar várias agências ou profissionais, muito menos ficar em reunião com cada um deles, te poupando muito dinheiro e tempo.
\n\n\n\nAlém disso, trabalhamos com vários tipos de clientes, cada com um com a sua realidade e orçamento, então procuramos, sempre, obter os melhores resultados com o capital disponibilizado. Isso te dá a garantia de um investimento seguro, preciso e proveitoso.
\n\n\n\n![\"Uma](\"https://beatz.com.br/wp-content/uploads/2020/12/meio-platz-agencia-full-service.png\")
Como a agência full service atende todas as necessidades e cuida de todos os pontos de marketing e comunicação para a sua empresa, os colaboradores da sua empresa podem focar naquilo que é mais importante, aumentando a produtividade da sua equipe e te fazendo poupar ainda mais tempo.
\n\n\n\nTer as demandas de comunicação e marketing centradas em um único lugar, garante que você manterá a coerência na mensagem das campanhas online e offline, gerando muito menos desgastes vindos do retrabalho.
\n\n\n\nEntão, isto também ajuda a agilizar as campanhas, garantindo o cumprimento dos prazos de lançamento.
\n\n\n\nComo as agências full service têm uma visão geral de como está o seu negócio dentro do mercado, ela é capaz de dar soluções muito mais completas e eficazes para a sua empresa.
\n\n\n\nAssim, o olhar 360 permite alinhar várias frentes como:
\n\n\n\nUma das grandes vantagens da agência full service é são os contratos flexíveis. Isso significa que, se por alguma razão, você precisar adicionar ou cortar algum serviço do seu contrato, não será preciso encerrá-lo.
\n\n\n\nAfinal, nós buscamos sempre entender as necessidades e, em especial, os orçamentos de cada empresa, para renegociar e atender às demandas de cada cliente. Além disso, você não precisará se preocupar com a queda de qualidade dos projetos, pois a equipe continua a mesma.
\n\n\n\nSendo assim, como você pode ver, uma agência full service é a melhor opção para as empresas que desejam desenvolver a sua comunicação e estratégias de marketing. Afinal de contas, é muito mais inteligente e produtivo manter todos os seus projetos em um lugar só.
\n\n\n\nSobretudo, se este lugar é uma agência cheia de profissionais preparados. De fato, eles estão ali para garantir o sucesso da sua empresa, e te ajudar a se adaptar às mudanças do mercado. Além disso, construir uma comunicação forte para você se destacar e sair na frente dos seus concorrentes.
\n\n\n\nEntão, entre em contato conosco e vamos alavancar o seu negócio!
\n', 'Você sabe por que é melhor contratar uma Agência Full Service?', 'Você sabe quais são as vantagens de contratar uma agência full service ao invés de uma convencional? Então, entenda aqui!', 'publish', 'open', 'open', '', 'agencia-full-service', '', '', '2021-08-16 11:49:56', '2021-08-16 14:49:56', '', 0, 'https://beatz.com.br/?p=531', 0, 'post', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (533, 18, '2020-12-14 14:53:34', '2020-12-14 17:53:34', '', 'topo-platz-agencia-full-service', '', 'inherit', 'open', 'closed', '', 'topo-platz-agencia-full-service', '', '', '2021-07-14 14:46:16', '2021-07-14 17:46:16', '', 531, 'https://beatz.com.br/wp-content/uploads/2020/12/topo-platz-agencia-full-service.png', 0, 'attachment', 'image/png', 0), (534, 18, '2020-12-14 14:53:51', '2020-12-14 17:53:51', '', 'meio-platz-agencia-full-service', '', 'inherit', 'open', 'closed', '', 'meio-platz-agencia-full-service', '', '', '2021-07-14 14:46:08', '2021-07-14 17:46:08', '', 531, 'https://beatz.com.br/wp-content/uploads/2020/12/meio-platz-agencia-full-service.png', 0, 'attachment', 'image/png', 0), (535, 6, '2020-12-14 14:58:53', '2020-12-14 17:58:53', 'o que é Internet das Coisas', 'Topo - Platz - Transformacao Digital', 'Veja como a Internet das Coisas pode fazer parte do seu dia a dia', 'inherit', 'open', 'closed', '', 'topo-platz-transformacao-digital-2', '', '', '2020-12-14 14:59:26', '2020-12-14 17:59:26', '', 520, 'https://beatz.com.br/wp-content/uploads/2020/12/topo-platz-transformacao-digital.jpg', 0, 'attachment', 'image/jpeg', 0), (537, 18, '2020-12-14 15:06:51', '2020-12-14 18:06:51', '\nPasso a passo de como começar um blog profissional, impulsionar estratégias e gerar tráfego nos seus negócios!
\n\n\n\nAlimentar um blog com conteúdo relevante e de qualidade é uma das maneiras mais eficientes de gerar tráfego, garantir que seu site seja conhecido e ainda é a forma mais simples e prática de compartilhar seu conhecimento com outras pessoas. No entanto, começar um blog do zero, é um grande desafio para muitos interessados no assunto.
\n\n\n\nDeseja aprender como construir seu blog de uma maneira simples e rápida? Acompanhe a leitura a seguir e veja como é fácil!
\n\n\n\nEscolher assuntos pelos quais você tenha interesse, afinidade e, principalmente, que dialoguem com o produto ou serviço que esteja oferecendo é fundamental para ter um blog de sucesso.
\n\n\n\nSe você vende algum produto, seu objeto é gerar renda através do blog. Sendo assim, é muito importante que seus posts eduquem sua audiência sobre o produto que vende. Portanto, seu blog deve ensinar coisas interessantes que atraiam a atenção de seus leitores. Invista em assuntos relevantes e valiosos que tenham relação com os produtos que vende.
\n\n\n\nPara que as pessoas se adaptem rapidamente com seu blog, e ele se torne conhecido, é importante que o nome faça uma associação imediata com o assunto principal.
\n\n\n\nEle também deve ser simples e fácil de escrever. Desse modo, os usuários terão facilidade tanto para encontrar seu blog, como para indicá-lo para outras pessoas.
\n\n\n\nSendo assim, outro ponto de atenção importante é evitar nomes genéricos. A alta concorrência faz com que seja difícil os encontrar em sites de busca.
\n\n\n\nO ideal é encontrar o equilíbrio entre um nome simples e que, ao mesmo tempo, deixe claro sobre o que é o seu conteúdo.
\n\n\n\nPara ter um blog profissional, é essencial ter seu domínio próprio. Sendo assim, será necessário registrá-lo para garantir que outras pessoas não possam utilizá-lo.
\n\n\n\nPesquise no site registro.br, para saber se esse domínio já está sendo utilizado. Esta ferramenta só vale para domínios \".com.br\". Portanto, caso tenha interesse em outro domínio com o final \".com\" ou \".net\", existem outras opções de consultas que podem ser utilizadas.
\n\n\n\nPortanto, acompanhe o procedimento de registro com o final \".br\", que é o mais utilizado pelos criadores de blog:
\n\n\n\nO servidor de hospedagem é a empresa que colocará seu blog no ar, com todas as páginas e funcionalidades que ele precisa. Dessa forma, ferramentas como HostGator ou King Host, são as mais indicadas por serem seguras e fáceis de gerenciar.
\n\n\n\nPortanto, caso não tenha dinheiro para investir em um servidor, é possível criar um blog sem contratar o servidor, usando plataformas gratuitas como o Wordpress, blogger ou tumbler. No entanto, o investimento em serviços pagos garante uma maior segurança, recursos e estabilidade para seu site.
\n\n\n\n![\"Homem](\"https://beatz.com.br/wp-content/uploads/2020/12/meio-platz-como-criar-um-blog.png\")
Se optou para o seu blog um servidor de hospedagem, chegou a hora de escolher o software que o fará funcionar. Dessa forma, este software é conhecido como CMS (Content System Management ou Sistema de Gerenciamento de Conteúdo).
\n\n\n\nSendo assim, esse programa permitirá modificar a aparência de seu blog, criar páginas, links e inserir imagens, para tornar aquele conteúdo mais atrativo para os usuários.
\n\n\n\nAlém de ser simples e fácil de navegar, o WordPress oferece várias opções de temas e plugins, que fazem dele a melhor opção para qualquer tipo de blog. Por volta de 28% de todos os sites utilizam este serviço, então vale a pena utilizar esta ferramenta.
\n\n\n\nPara instalar o Wordpress, é necessário ter um servidor web com suporte à linguagem PHP e um banco de dados MySQL.
\n\n\n\nA maioria dos servidores apresentam a opção de “one click install” do WordPress. No entanto, caso o procedimento não dê certo, você também pode instalar o CMS manualmente.
\n\n\n\nSe você não tem a função “one click install” no seu servidor, não tem problema, o WordPress possui um jeito muito fácil de instalar.
\n\n\n\nVocê vai receber um arquivo zip, e precisa descompactá-lo em uma pasta qualquer do seu computador.
\n\n\n\nSe o seu servidor usa cPanel, você pode dispor do MySQL Database Wizard. Portanto, basta clicar em “create a database”, depois em “create database users” e em “add user to database”. Anote sempre os valores que você preencheu lá, para consultar depois.
\n\n\n\nSuba os arquivos dentro do “zip” do passo um para o diretório onde seu blog vai funcionar. A maneira mais prática é usando um cliente FTP.
\n\n\n\nCom os arquivos e banco de dados configurados, basta ir ao endereço do install.php.
\n\n\n\nQuando o setup terminar de rodar, você será recebido por uma tela de “bem-vindo”, onde vai preencher o título do blog, usuário, senha e email. Feito isto, você será direcionado ao dashboard.
\n\n\n\nApós acessar a área de administrador de seu blog, é possível fazer qualquer mudança para personalizá-lo. Assim sendo, o WordPress tem um acervo de temas gratuitos, e eles podem ser instalados facilmente.
Portanto, para mudar o tema do blog, basta clicar no botão “aparência”, no menu à esquerda de sua página.
Fique atento para escolher um tema que conecte com sua marca ou com o assunto que você pretende abordar no blog.
\n\n\n\nSe você não se adequar a nenhuma das opções oferecidas pelo WordPress, pode instalar seu próprio tema. Basta clicar no botão “aparência” e em seguida, “adicionar novo”.
\n\n\n\nA próxima etapa é criar seu primeiro post. No menu “Posts” selecione “Add new” ou “adicionar novo”.
\n\n\n\nConfira a seguir, algumas áreas e funcionalidades para a postagem no WordPress:
\n\n\n\nNessa área, você colocará o título de seu post. Portanto, preste muita atenção na escolha do título para chamar a atenção do leitor, despertar sua curiosidade e garantir que ele tenha interesse no conteúdo que será abordado.
\n\n\n\nCuidado ao escolher títulos longos demais e opte sempre por palavras claras e de fácil compreensão pelo leitor.
\n\n\n\nO box maior tem como finalidade a estrutura de seu texto.
\n\n\n\nVocê pode escrever diretamente nessa área ou colar o texto de algum arquivo externo, como Word e Google Docs.
\n\n\n\nAssim, procure evitar blocos de texto muito longos. O ideal é que cada parágrafo tenha no máximo 4 linhas.
\n\n\n\nDessa forma, o texto fica mais simples e esteticamente mais agradável.
\n\n\n\nEste campo possui o intuito de adicionar fotos, gráficos ou vídeos em seu texto.
\n\n\n\nPortanto, selecione o botão “add media” e escolha uma imagem de seu banco de dados ou faça um upload direto do computador.
\n\n\n\nNeste campo você selecionará a formatação do texto.
\n\n\n\nO uso dos cabeçalhos possibilita a construção de hierarquia de informação dentro do post, fundamental para fazer com que o leitor tenha interesse ao explorar o conteúdo do texto.
\n\n\n\nDessa forma, para seu blog ter visibilidade e ser cada vez mais conhecido, ele precisa estar nos primeiros lugares da busca!
\n\n\n\nDessa forma, instalando o plugin de Yoast SEO, será mais fácil de otimizar seu texto e garantir que seu conteúdo tenha uma boa posição.
\n\n\n\nAtravés desse plug-in, você pode selecionar uma palavra-chave para seu conteúdo, editar a forma como ele aparece nos motores de busca, escrever uma meta-descrição, melhorar a legibilidade, entre outras funções importantes.
\n\n\n\nO próprio plugin faz uma análise automática de seu texto para saber se ele está de acordo com as melhores práticas de SEO, e entrega um relatório especificando onde precisa ser melhorado para a otimização do texto.
\n\n\n\nDepois de seguir todas as dicas acima, basta selecionar o botão “publicar” e está feita sua primeira postagem!
\n\n\n\nO WordPress dá a opção de salvar rascunho. Dessa forma, clique em “preview changes” e confira se o post está estruturado de acordo com sua preferência.
\n\n\n\nAtravés desse passo a passo, é possível criar um blog que permita a visibilidade de seus produtos e serviços, além de impulsionar sua marca no mercado profissional! O blog é um ótimo investimento para seus negócios, portanto, comece a planejar a estrutura de seu site o quanto antes.
\n\n\n\nAqui na Beatz oferecemos todo o apoio para a criação de sites, blogs e conteúdo para postagens. Entre em contato com a gente!
\n', 'Aprenda a estruturar um Blog Profissional e transformar ele em uma ferramenta para seu negócio', 'Criar um blog para seu produto ou serviço permite que seus negócios tenham uma maior visibilidade e alcance de pessoas. Aprenda como fazer!', 'publish', 'open', 'open', '', 'aprenda-a-estruturar-um-blog-profissional-e-transformar-ele-em-uma-ferramenta-para-seu-negocio', '', 'https://beatz.com.br/qual-a-definicao-e-a-importancia-das-palavras-chave/\nhttps://beatz.com.br/porque-criar-uma-persona/\nhttps://beatz.com.br/10-dicas-para-melhorar-a-presenca-digital-da-sua-empresa/\nhttps://beatz.com.br/blog/qual-a-definicao-e-a-importancia-das-palavras-chave\nhttps://beatz.com.br/blog/porque-criar-uma-persona/\nhttps://beatz.com.br/blog/10-dicas-para-melhorar-a-presenca-digital-da-sua-empresa', '2021-08-16 11:49:49', '2021-08-16 14:49:49', '', 0, 'https://beatz.com.br/?p=537', 0, 'post', '', 0), (541, 18, '2020-12-14 15:09:07', '2020-12-14 18:09:07', '', 'topo-platz-como-criar-um-blog', 'Profissional e transformar ele em uma ferramenta para seu negócio', 'inherit', 'open', 'closed', '', 'topo-platz-como-criar-um-blog', '', '', '2020-12-14 16:42:29', '2020-12-14 19:42:29', '', 537, 'https://beatz.com.br/wp-content/uploads/2020/12/topo-platz-como-criar-um-blog.png', 0, 'attachment', 'image/png', 0), (542, 18, '2020-12-14 15:09:29', '2020-12-14 18:09:29', '', 'meio-platz-como-criar-um-blog', '', 'inherit', 'open', 'closed', '', 'meio-platz-como-criar-um-blog', '', '', '2021-07-14 14:36:02', '2021-07-14 17:36:02', '', 537, 'https://beatz.com.br/wp-content/uploads/2020/12/meio-platz-como-criar-um-blog.png', 0, 'attachment', 'image/png', 0), (544, 18, '2020-12-14 15:18:49', '2020-12-14 18:18:49', '\nSaiba como tomar decisões estratégicas e obter insights com base na análise de dados
\n\n\n\nOs dados são os recursos de marketing mais eficientes que existem. Neste cenário, surge o Data Driven Marketing. Não podemos nos limitar aos processos de marketing mais comuns. Existe muitos dados disponíveis que estimulam a inteligência, criam melhores resultados e causam decisões assertivas no mercado.
\n\n\n\nPortanto, usar estratégias deste tipo de ferramenta é essencial para melhorar a performance de estratégias de marketing em empresas e serviços.
\n\n\n\nA análise de dados baseados em Data Driven Marketing está se multiplicando cada vez mais rápido e a previsão é de que teremos 40 trilhões de gigabytes de dados no mundo em 2020, o que é cerca de 50x a mais do que quando comparado em 2011. Esses dados são referentes ao Gartner e a IDC (Internet Data Center).
\n\n\n\nPor isso, é importante saber como a tecnologia pode ajudar sua empresa, usando recursos do data driven marketing. Confira a seguir o que é o Data driven Marketing e quais as vantagens que este recurso pode oferecer para sua equipe!
\n\n\n\nData driven marketing, traduzido do inglês significa: marketing dirigido por dados. Dessa forma, este recurso tem por finalidade, tomar decisões estratégicas e obter insights com base nos dados gerados por mais de 75 bilhões de dispositivos inteligentes que são usados no mundo todo.
\n\n\n\nHoje em dia, vivemos em uma era em que analisar a conduta do consumidor a partir desses dados não é mais um conceito impossível. Neste cenário, o data driven marketing é a nova regra, bem como outras tecnologias como:
\n\n\n\nEsses dados são resultado de interações dos clientes em redes sociais, compras virtuais e até mesmo dados de busca online. Portanto, devido à tecnologia moderna, as empresas são capazes de conhecer e entender os seus consumidores da maneira mais completa possível.
\n\n\n\nAtravés da coleta e análise dos dados certos, os times de marketing podem focar em certas condutas dos consumidores. Um exemplo disso, é conhecer onde e quando eles usam as redes sociais, ou a quais tipos de conteúdo eles reagem.
\n\n\n\n![\"Data](\"https://beatz.com.br/wp-content/uploads/2020/12/meio-platz-data-driven-marketing.jpg\")
Sem uma estratégia, pode ser difícil pensar em como utilizar de forma correta os dados do cliente no marketing digital. O grande desafio das equipes é que elas podem se deparar com um monte de pesquisas e dados, mas não saber ao certo como seguir diante delas.
\n\n\n\nO principal benefício do data driven marketing é a capacidade de criar relações, que agregam valor tanto para o cliente quanto para a empresa.
\n\n\n\nSendo assim, do lado dos clientes, isso deixa que eles se sintam mais conectados à sua marca, pois podem interagir com os dispositivos escolhidos em qualquer plataforma e receber apenas as ofertas e as comunicações relevantes para eles. Para a empresa, o benefício é que a comunicação é mais eficaz e a passagem dos leads do topo do funil de vendas para a etapa de conversão se torna mais eficiente.
\n\n\n\nAs plataformas de marketing baseadas em Cloud Computing fornecem versatilidade para qualquer dispositivo ou canal. Portanto, a melhor estratégia de data driven marketing utiliza os dados para permitir que seu time descubra quais canais são os mais usados ou os preferidos dos clientes para entrar em contato com eles
\n\n\n\nEntretanto, é fundamental entender, também, que a análise dos dados vai muito além de indicar qual o melhor canal para abordar seus clientes. Ela também informa sobre como alcançar cada cliente e ofertas mais eficientes para enviá-los. .
\n\n\n\nO marketing está sempre em evolução. Portanto, sua equipe não deve adotar uma única conduta como correta. Para que a estratégia seja realmente data driven, você precisa ter certeza de que todos os dados e comentários dos clientes estejam sendo incorporados e analisados para mensurar os resultados.
As melhores ferramentas de CRM podem ajudar sua empresa a não apenas criar melhores relações com os clientes, assim como, também, avaliar a eficácia de seus esforços de marketing. Use-as para auxiliar na eliminação dos pontos fracos de sua empresa e fornecer uma experiência melhor de marketing.
Hoje em dia, é fácil entrar na onda de dados disponíveis, tecnologias em constante desenvolvimento, assim como novas ferramentas e métodos.
\n\n\n\nPortanto, é importante manter o foco no principal objetivo: aumentar o reconhecimento de sua marca e a sua base de clientes.
\n\n\n\nComo ferramentas e processos estão em constante evolução, as chances são as de que o marketing só se tornará mais complexo. É por isso que plataformas baseadas em nuvem podem ajudar a simplificar as coisas.
\n\n\n\nDe fato, a análise de dados através do Data Driven Marketing permite uma tomada de decisão mais assertiva e mais detalhada a respeito de estratégias de marketing para empresas e negócios.
\n\n\n\nEntão, acesse os conteúdos do site da Beatz e conheça várias ferramentas sobre marketing digital!
\n\n\n\nSe ainda tiver dúvidas, fale com nossos especialistas. Estaremos a sua disposição!
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\n\n\n\nInbound Marketing, ou Marketing de atração, é uma estratégia do Marketing Digital que foca em atrair e converter clientes. Contudo, o marketing sempre se baseou em interrupções. As empresas tiravam a atenção das pessoas para mostrar como seus produtos poderiam ser vantajosos para consumo.
\n\n\n\nEntretanto, a transformação digital e as mudanças radicais na conduta do consumidor, mudaram o conceito comum da publicidade. Sendo assim, o cliente é atraído pela empresa. Seus principais pilares são:
\n\n\n\nQuer saber como essa ferramenta pode beneficiar suas estratégias? Não deixe de seguir a leitura e saiba mais sobre essa maneira inovadora de usar o Marketing digital.
\n\n\n\nO Inbound Marketing, também conhecido como Marketing de atração, é um conjunto de estratégias de marketing que tem o intuito de criar e compartilhar conteúdo para um certo público-alvo. Dessa forma, estas estratégias conquistam a permissão de se comunicar com seus clientes de forma direta, criando uma relação duradoura.
\n\n\n\nPortanto, ele é definido por ser a estratégia na qual os clientes vêm até sua empresa atraídos por sua mensagem.
\n\n\n\nJá vimos que o Inbound Marketing é uma estratégia usada para atrair a atenção de leads, aplicando conteúdos que geram valor ao dia a dia das pessoas, com uma técnica muito menos invasiva que as usadas no marketing comum.
\n\n\n\nPortanto, veja os benefícios e as vantagens que estratégias de Inbound Marketing podem trazer para o seu negócio:
\n\n\n\nNo Outbound Marketing, a estratégia é uma abordagem direta do cliente para oferecer produtos ou serviços. Portanto, a marca vai em busca do cliente.
\n\n\n\nNo Inbound Marketing, é exatamente ao contrário. Dessa forma, o conteúdo é criado de forma gratuita e fazemos com que o cliente venha ao encontro da marca.
\n\n\n\nO Inbound Marketing é uma consequência da evolução da Internet. Portanto, no momento atual, seja através dos meios de busca ou redes sociais, as pessoas preferem ter o controle e liberdade na hora de navegar na internet. Dessa forma, são elas que decidem o que querem receber e como vão receber.
\n\n\n\nPortanto, as portas estão se fechando para campanhas de Outbound Marketing, ao passo que o processo de venda hoje em dia se dá mais sobre a criação de contatos com potenciais clientes do que através de ações invasivas.
\n\n\n\n![\"Grupo](\"https://beatz.com.br/wp-content/uploads/2020/12/meio-platz-inbound-marketing.jpg\")
Uma estratégia de Inbound Marketing é baseada na produção de conteúdo de relevância. Sendo assim, confira as principais ferramentas do Inbound Marketing:
\n\n\n\nAgora que você já está sabendo mais sobre o Inbound marketing, veja como os canais trabalham e se conectam para atingir metas de conversão.
\n\n\n\nBlog – O blog em conjunto com o site da marca é o início de todo o trabalho. Assim, o conteúdo deve ser de qualidade, produzido em especial para impactar de forma positiva a persona criada na etapa do planejamento estratégico.
\n\n\n\nMídias Sociais – Como uma ação em conjunto com a publicação de conteúdo no blog da empresa, as mídias sociais como Facebook, Instagram, YouTube, LinkedIn, Twitter, entre outras, são utilizadas para potencializar o alcance das publicações e buscar engajamento com o público-alvo de campanhas.
\n\n\n\nSEO – O trabalho de otimização de sites para meios de busca é fundamental no Inbound Marketing. O conteúdo produzido deve passar por um trabalho intensivo de SEO para que conquiste as primeiras posições nas páginas de respostas dos buscadores, como o Google, para reforçar seu trabalho de marketing de busca.
\n\n\n\nLanding Pages – Este é o momento essencial de toda a estratégia de Inbound Marketing. É nela que se dá a argumentação final para inserção do visitante no funil de conversão. Precisa ser bem elaborada para que se dê início ao processo de conversão da campanha.
\n\n\n\nDe fato, o principal objetivo do Inbound Marketing não é apenas o da conversão imediata. Dessa forma, ele funciona também como estratégia para a captação de Leads para o seu negócio, como pessoas que estejam realmente interessadas em seu produto ou serviço.
\n\n\n\nSendo assim, através deste conteúdo pudemos perceber como o Inbound Marketing é importante para as estratégias de uma empresa ou serviço.
\n\n\n\nGostaria de usar esta estratégia em seus negócios? Então, entre em contato com a Beatz comece já a potencializar suas conversões e vendas!
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\n\n\n\nCom o intuito de medir os aspectos essenciais de uma página, as métricas da web trabalham sempre em conjunto. Com acesso a uma base de dados de laboratório e até mesmo de pesquisa de campo, o Google apresentou uma combinação de métricas novas, com outras já conhecidas.
\n\n\n\nAs principais métricas da web são as três mais importantes, e o Google pede para que donos de sites se informem sobre elas para uma otimização mais eficiente de seus domínios.
\n\n\n\nNinguém gosta de entrar em um site que demore para carregar, certo? Dessa forma, a Experiência do Usuário (UX) está começando a ser levada mais a sério.
\n\n\n\nE com motivo, afinal, se a sua empresa possui um site, torna-se essencial otimizá-lo ele para conseguir um bom engajamento e reduzir a taxa de rejeição.
\n\n\n\nPor isso, o Google apresentou novas métricas que podem ter impacto na classificação do seu site nas pesquisas.
\n\n\n\nE essas métricas principais são:
\n\n\n\nParece difícil, né? Mas não é. Pode deixar que a gente te explica!
\n\n\n\nLCP, traduzindo para “maior pintura com conteúdo”, é a primeira métrica que vamos falar. Ela é uma métrica principal da web, focada em medir a velocidade de carregamento que é percebida pelo usuário.
\n\n\n\nEssa métrica vai calcular quanto tempo leva para o maior elemento aparecer na tela, sendo um texto ou imagem. Por exemplo, se a sua página possui apenas um texto e uma grande imagem, essa imagem vai ser considerada pelo LCP.
\n\n\n\nDe acordo com o Google, o LCP de uma página deve ser menor que 2,5 segundos. Desse modo, ele também oferece uma ferramenta que te ajuda a otimizar a página, que chama PageSpeed Insights.
\n\n\n\nAs tarefas que podem otimizar o LCP são:
\n\n\n\nO FID, ou “atraso na primeira entrada”, serve para medir quanto tempo o navegador leva para responder à primeira interação do usuário. Nesse meio tempo, o navegador faz muitas tarefas ao mesmo tempo, e para agilizar esse processo, é preciso focar no FID.
\n\n\n\nO FID calcula todas as interações que estão acontecendo no carregamento da página. Dessa forma, o Google diz que o valor ideal deve ser menos de 100 milissegundos e acima disso já precisa ser otimizado.
\n\n\n\nContudo, é preciso tomar cuidado caso queira melhorar esse aspecto. O Google precisa de dados reais de usuários para poder calcular. Ele não pode apenas supor o FID a partir de seus próprios dados.
\n\n\n\nPorém, tome cuidado ao tentar otimizar o seu site. Pois, caso você precise remover processos que atrasam essas interações, pode ser que a sua página perca alguma função.
\n\n\n\nNesse sentido, você deve encontrar soluções que apresentem o melhor aumento de performance possível.
\n\n\n\n![\"Uma](\"https://beatz.com.br/wp-content/uploads/2020/12/meio-platz-metricas-da-web.jpg\")
A terceira métrica principal da Web é o CLS, ou, deslocamento de layout cumulativo. Em resumo, essa métrica tem o intuito de determinar o quão estável os elementos da página carregam, vendo, com qual frequência, mudanças inesperadas acontecem no layout.
\n\n\n\nO CLS consegue checar quando as dimensões de um elemento não estão definidas. A pontuação pode ir de 0 até 1, onde 0 representa ausência de deslocamento, e 1 define o maior deslocamento. Dessa forma, ele considera que o valor do CLS deve estar abaixo de 0,1.
\n\n\n\nOs Ads são os que mais possuem envolvimento nessa parte. Visto que, nem sempre eles são otimizados, e também, sendo de um servidor externo, é comum trazerem esse tipo de problema.
\n\n\n\nAinda não entendeu como funciona? Vamos te dar um exemplo.
\n\n\n\nUm botão carrega na sua tela, convidando você a fazer algo, mas, enquanto, isso um texto está carregando ao fundo. E no momento em que você vai clicar no botão, o texto termina de carregar e faz o botão ir para cima.
\n\n\n\nNão é algo muito prazeroso de acontecer, e conta muito na Experiência do Usuário.
\n\n\n\nÉ possível otimizar o CLS das seguintes maneiras:
\n\n\n\nAo receber os relatórios dessas métricas, pode ser que você perceba alguns problemas que devem ser corrigidos. Dessa forma, aqui vamos te mostrar algumas soluções que podem auxiliar nessa tarefa.
\n\n\n\nDê prioridade aos problemas: sugerimos que você cheque tudo que está marcado como “Ruim” primeiro, e depois comece a checar problemas que afetem os URLs mais importantes.
\n\n\n\nAssim que definir suas prioridades, envie o relatório para a pessoa que irá atualizar seus URLs, um engenheiro, por exemplo.
\n\n\n\nExistem algumas correções de páginas comuns, são elas:
\n\n\n\nFaça testes das suas correções, com ferramentas como o Chrome Lighthouse ou PageSpeed Insights.
\n\n\n\nClique em Iniciar rastreamento no relatório de principais métricas da Web do Search Console, na página de detalhes do problema, quando achar que um problema foi solucionado.
\n\n\n\nPor fim, agora, é só acompanhar o processo de validação.
\n\n\n\nClassifique a prioridade dos problemas. Indicamos que você foque no que está marcado como “Ruim”. Em seguida, verifique os problemas que atingem a maior parte dos URLS ou os mais importantes.
\n\n\n\nSugerimos a você, ler as diretrizes de carregamento rápido do web.dev e, também, as páginas sobre desempenho dos Fundamentos da Web, a fim de entender como otimizar a sua página.
\n\n\n\nVocê pode usar uma ferramenta para testar as correções feitas, como a PageSpeed Insights ou o Chrome Lighthouse.
\n\n\n\nPor fim, caso ache que algum problema foi corrigido, você pode Iniciar rastreamento, no relatório de principais métricas da Web do Search Console, na página de detalhes do problema.
\n\n\n\nAgora, é só acompanhar seu processo de validação.
\n\n\n\nO Google já anunciou que em 2021, a experiência em página do usuário vai se tornar um fator de ranqueamento nos algoritmos. A experiência de usuário sempre teve um papel essencial dentro dos melhores sites, mas agora, ela vai se tornar ainda mais importante.
\n\n\n\nCom um estudo sobre essas métricas da web, você vai ser capaz de levar seu site para o topo dos mecanismos de busca.
\n\n\n\nQuer saber mais sobre as novidades do mundo do marketing digital? Leia outros posts em nosso site!
\n', 'Conheça as três principais métricas da web: LCP, FID e CLS', 'Já sabe o que são e como funcionam as três métricas principais da web: LCP, FID e CLS?', 'publish', 'open', 'open', '', 'principais-metricas-da-web', '', 'https://beatz.com.br/inbound-marketing/\nhttps://beatz.com.br/data-driven-marketing/', '2021-08-16 11:49:15', '2021-08-16 14:49:15', '', 0, 'https://beatz.com.br/?p=587', 0, 'post', '', 0), (589, 18, '2020-12-15 09:00:15', '2020-12-15 12:00:15', '', 'meio-platz-metricas-da-web', '', 'inherit', 'open', 'closed', '', 'meio-platz-metricas-da-web', '', '', '2021-07-14 14:34:44', '2021-07-14 17:34:44', '', 587, 'https://beatz.com.br/wp-content/uploads/2020/12/meio-platz-metricas-da-web.jpg', 0, 'attachment', 'image/jpeg', 0), (590, 18, '2020-12-15 09:05:57', '2020-12-15 12:05:57', '', 'Topo - Platz - Metricas da web', 'Conheça as três principais métricas da web', 'inherit', 'open', 'closed', '', 'topo-platz-metricas-da-web', '', '', '2020-12-15 09:06:16', '2020-12-15 12:06:16', '', 587, 'https://beatz.com.br/wp-content/uploads/2020/12/topo-platz-metricas-da-web.jpg', 0, 'attachment', 'image/jpeg', 0), (592, 18, '2020-12-15 09:22:10', '2020-12-15 12:22:10', '\nO Google Optimize é uma ferramenta criada pelo Google assim como o Analytics e o Google Adwords, porém com um diferencial.
\n\n\n\nEm resumo, o Analytics mede o tráfego e também a conduta dos visitantes, já o Adwords, é usado para criar campanhas pagas dentro do meio de busca.
\n\n\n\nQuer saber para que serve o Google Optimize? Então, fique com a gente!
\n\n\n\nFeito para web designers e profissionais de marketing digital, o Google Optimize é um meio de otimização de sites. Desse modo, com ela se torna possível fazer testes a partir de combinações de diferentes itens do site.
\n\n\n\nPode-se testar cada item de código HTML, e isso conta com imagens, formulários, call to actions e blog posts. Portanto, facilita que haja um aumento nas taxas de conversão e na satisfação do visitante.
\n\n\n\nDesse modo, ele é definido como uma meio com o potencial de ser usado para conseguir bons frutos.
\n\n\n\nEm conclusão, ele efetua testes de versões variadas de páginas e seus itens, como cópia do corpo, imagens e cabeçalho.
\n\n\n\n“Por que eu deveria dar atenção pra mais uma ferramenta?” Se você está com essa dúvida, a gente te explica!
\n\n\n\nUm grande diferencial da ferramenta, é a união do Google Analytics com o Google Optimize. Visto que o Analytics vem buscando reduzir o número das ferramentas que os profissionais de marketing precisam.
\n\n\n\nMas, por que essa conexão é importante?
\n\n\n\nEsse elo se torna eficaz entre o Google Optimize e o Google Analytics por ligar as experiências com os KPIs. Portanto, se torna capaz usar os dados do Analytics para fazer testes A/B e impulsionar esforços de CRO.
\n\n\n\nO Google Optimize dá a opção de cada usuário da versão gratuita, de fazer até 5 experimentos ao mesmo tempo no seu site. Pois, se o limite fosse de apenas um, seria difícil para as empresas conseguirem uma análise concisa.
\n\n\n\nSe o usuário quer conseguir mais resultados em menos tempo, o Google oferece uma versão premium. Logo, essa opção pode processar mais de 100 experimentos ao mesmo tempo.
\n\n\n\nA ferramenta possui uma versão gratuita e uma premium. Sendo assim, a gratuita permite fazer experimentos para seu site, e a premium, chamada de Optimize 360, que concede esses testes e personalização.
\n\n\n\nMas, será que vale a pena pagar pela versão premium?
\n\n\n\nVamos fazer a comparação para você ver qual seria a melhor opção para sua empresa.
\n\n\n\nAs funções que ambas têm, além do teste A/B, estão listadas aqui:
\n\n\n\nPor outro lado, essas são as funções apenas da versão gratuita:
\n\n\n\nEm seguida, estão as funções presentes somente na versão premium:
\n\n\n\n![\"Pessoa](\"https://beatz.com.br/wp-content/uploads/2020/12/meio-platz-google-optimize.jpg\")
O Google Optimize dispõe de uma função onde o usuário pode montar versões de conteúdo visual. Com isso, ele pode testar, por exemplo, qual cor é melhor para seu botão de CTA.
\n\n\n\nAlém disso, o editor também conta com um visualizador de formatos de aparelhos, como celular, tablet etc.
\n\n\n\nPor ter uma liga bem estruturada com o Google Analytics, o Google Optimize consegue ressaltar os segmentos-chave dos usuários. Assim, ele permite fazer personalizações nos experimentos com base nos públicos.
\n\n\n\nPortanto, ele promove uma análise de dados para identificar clientes e possíveis leads. Além disso, também permite a localização deles e a segmentação de ofertas e campanhas específicas para cada público.
\n\n\n\nO Google Optimize consegue oferecer uma variedade de objetivos para personalizar seus experimentos. Desse modo, ele apresenta objetivos do sistema, metas do Google Analytics e objetivos personalizados.
\n\n\n\nNão conhece os objetivos do Optimize? São esses aqui, olha:
\n\n\n\nOs objetivos do sistema são usados em experimentos por serem comuns. Em outras palavras, eles são disponibilizados pelo Google Optimize em todos os experimentos.
\n\n\n\nCom o intuito de melhor atender o usuário, esses objetivos possuem tipos diferentes. Mostrar exibições de página, duração da sessão, rejeições, transações e receita, por exemplo.
\n\n\n\nO Google Optimize importa as metas ligadas do Google Analytics, dessa forma ele consegue usá-las como objetivo de um experimento. Contudo, para poder ver as metas detalhadas, é preciso ter a permissão de leitura e análise.
\n\n\n\nUsuários do Google Optimize que não tiverem esse acesso, ainda podem definir metas, mas o nome e detalhes da meta não serão mostrados.
\n\n\n\nDentro do Optimize, é possível criar objetivos personalizados. Em resumo, esses objetivos personalizados dão a liberdade de criar um objetivo para experimento de imediato.
\n\n\n\nPortanto, eles são uma ótima opção quando os objetivos não são tão importantes. Como quando as metas ou objetivos de sistema não cobrem o objetivo do seu experimento.
\n\n\n\nAgora que você já sabe o que é o Google Optimize, que tal conhecer o Google RankBrain e ver como ele pode ajudar ainda mais a sua empresa? É só clicar aqui.
\n', 'Google Optimize: essencial para aumentar suas conversões', 'Quer entender como o Google Optimze pode ser útil para o seu negócio converter mais?', 'publish', 'open', 'open', '', 'google-optimize-essencial-para-aumentar-suas-conversoes', '', '\nhttps://beatz.com.br/kpi-e-indicadores-de-resultados/', '2021-08-16 11:49:02', '2021-08-16 14:49:02', '', 0, 'https://beatz.com.br/?p=592', 0, 'post', '', 0), (594, 18, '2020-12-15 09:13:57', '2020-12-15 12:13:57', '', 'meio-platz-google-optimize', '', 'inherit', 'open', 'closed', '', 'meio-platz-google-optimize', '', '', '2021-07-14 14:33:53', '2021-07-14 17:33:53', '', 592, 'https://beatz.com.br/wp-content/uploads/2020/12/meio-platz-google-optimize.jpg', 0, 'attachment', 'image/jpeg', 0), (595, 18, '2020-12-15 09:20:12', '2020-12-15 12:20:12', '', 'topo-platz-google-optimize', 'Essencial para aumentar suas conversões', 'inherit', 'open', 'closed', '', 'topo-platz-google-optimize', '', '', '2020-12-15 09:21:07', '2020-12-15 12:21:07', '', 592, 'https://beatz.com.br/wp-content/uploads/2020/12/topo-platz-google-optimize.jpg', 0, 'attachment', 'image/jpeg', 0), (597, 18, '2020-12-15 09:35:47', '2020-12-15 12:35:47', '\nO Marketing B2B é uma estratégia cada vez mais adotada por empresas que envolvem compra e venda. Fique por dentro e veja como aplicá-lo em seu empreendimento!
\n\n\n\nMuitas fases precisam ser concluídas até que os produtos cheguem ao consumidor final. Por lidar com uma demanda mais consistente e segmentada, é comum que muitas marcas tentem ser abastecedoras de outros comércios. Isso envolve além da matéria-prima. Também envolve os serviços necessários para concretizar as atividades da empresa. Sendo assim, é nesse cenário que entra o marketing B2B.
\n\n\n\nContinue a leitura e saiba mais a respeito dessa importante estratégia de mercado!
\n\n\n\nA estratégia de marketing B2B (Business to Business), traduzida do inglês: negócio para negócio, diz respeito a relação de compra e venda entre duas empresas.
\n\n\n\nA principal diferença entre o marketing B2B com outras estratégias, é que os compradores B2B são mais objetivos. Isso significa que, o que importa para eles, é o retorno sobre o investimento e o custo-benefício. Não se envolvem com questões de status, popularidade, fatores emocionais e identificação com a marca, como a maioria das pessoas físicas fazem na hora de comprar algum produto.
\n\n\n\nDessa forma, manter uma boa relação com o consumidor é indispensável no B2B. As negociações entre compra e venda de empresas requerem um grande nível de confiança entre os envolvidos. Além disso, esse tipo de venda ocorre em ciclos.
\n\n\n\nSendo assim, isso faz com que a satisfação do cliente seja essencial para o seu retorno.
\n\n\n\nConfira as modalidades desse tipo de estratégia:
\n\n\n\nUtilizar o marketing B2B em seu negócio é uma prática que pode trazer benefícios para o seu empreendimento. Sendo assim, entre as principais vantagens que podem ser adquiridas com este investimento, está a possibilidade de estabelecer relações a longo prazo.
\n\n\n\nIsso acontece porque as transações ocorrem de maneira cíclica. Sendo assim, se você oferecer um serviço ou produto de qualidade, isso vai estimular o desempenho da empresa compradora.
\n\n\n\nOutro fator vantajoso, é que, por lidar com contas bem específicas, é mais fácil realizar o controle da taxa de churn. Esta taxa mede o número de clientes que deixaram de fazer negócios com sua empresa em um determinado período de tempo.
\n\n\n\nOutro ponto positivo são os preços. O modelo B2B costuma trabalhar com transações de valores mais altos. Portanto, um baixo volume de negócios fechados pode representar um grande lucro para a empresa.
\n\n\n\nUmas das principais diferenças entre o marketing B2B (Business to Business) e B2C (Business to Costumer), é que no B2B as transações ocorrem em um ciclo. No marketing B2C, por lidar com pessoas físicas, é muito mais difícil prever quando compras serão realizadas. Quando se vende para empresas, é mais fácil prever suas necessidades de compra de acordo com o planejamento de produção.
\n\n\n\nEntretanto, consumidores finais realizam suas compras de forma mais simples. Enquanto companhias precisam de dados, estudos e tempo para definir se o seu produto é o ideal, as pessoas que entram em um varejo não exercem tanto planejamento. Portanto, compram de forma impulsiva.
\n\n\n\nOutra diferença é o tamanho do mercado em cada modalidade. No B2B, observamos um mercado mais vertical, com opções limitadas para cada tipo de serviço.
\n\n\n\nPor outro lado, no B2C, as relações são cada vez mais horizontais, possibilitando aos consumidores uma gama de alternativas para aquisição do mesmo produto.
\n\n\n\n![\"Blocos](\"https://beatz.com.br/wp-content/uploads/2020/12/meio-platz-marketing-b2b.jpg\")
Confira algumas dicas para aplicar estratégias de marketing B2B na prática!
\n\n\n\nÉ essencial gerar experiências excelentes para os potenciais clientes, a fim de estabelecer uma imagem positiva para sua marca ou negócio. Portanto, muitas empresas investem em eventos corporativos como oportunidade de criar uma aproximação com os consumidores e estreitar uma ligação profissional.
\n\n\n\nO Marketing de conteúdo é a técnica de atrair os clientes por meio de conteúdos produzidos e veiculados em sites, blogs e redes sociais. Portanto, ao contrário do modelo tradicional, essa prática busca criar conteúdo qualificado para atrair, nutrir e converter a persona.
\n\n\n\nNo caso do B2B, a ideia principal é transformar sua marca em uma autoridade no assunto. Dessa forma, toda vez que algum cliente precisar de serviços, terá sua marca como a primeira que vem em mente, ou seja, sua marca será top of mind.
\n\n\n\nAo ser incorporado com técnicas de SEO, o Marketing de Conteúdo possibilita que seu blog ou site fique entre os primeiros resultados de pesquisas relacionadas no Google. Sendo assim, o tráfego de sua página cresce e abre caminho para a obtenção de leads.
\n\n\n\nRealizar um benchmarking de seus concorrentes é essencial. O modelo B2B é composto por diversas empresas disputando o mesmo nicho.
\n\n\n\nAssim, identifique seus principais competidores e observe suas atividades. Uma prática muito utilizada é comparar as palavras-chave empregadas na estratégia de Marketing Digital.
\n\n\n\nSe a empresa concorrente possui mais engajamento, pode ser que esteja usando termos mais otimizados em suas campanhas de comunicação.
\n\n\n\nConstruir personas com base no cliente ideal é essencial para as campanhas de marketing. Com o B2B não é diferente.
\n\n\n\nDesse modo, para criar a persona, é preciso mesclar dados demográficos com intuições sobre os desejos e necessidades do seu consumidor. A partir do Big Data, é possível reunir e analisar as informações dos clientes para entender melhor seu comportamento.
\n\n\n\nPortanto, a modalidade B2B apresenta vantagens comerciais, como: precificação mais alta, transações cíclicas e a possibilidade de relacionamentos a longo prazo. Por mais que o B2B consista em negociações complexas que exigem grande poder de convencimento, quando uma parceria dá resultado, a probabilidade de gerar lucro e mantê-la é muito maior.
\n\n\n\nPretende usar estratégias de marketing B2B em seu negócio? Acesse o site da Beatz e fique por dentro do mundo do marketing digital!
\n', 'Marketing B2B: aprenda de uma vez por todas a otimizar suas estratégias de marketing', 'A sua equipe sabe como montar estratégias de marketing otimizadas para B2B?', 'publish', 'open', 'open', '', 'marketing-b2b', '', 'https://beatz.com.br/briefing-em-marketing-digital/\nhttps://beatz.com.br/data-driven-marketing/\nhttps://beatz.com.br/marketing-digital/\nhttps://beatz.com.br/benchmarking-como-se-tornar-o-melhor-do-seu-segmento/', '2021-08-16 11:48:49', '2021-08-16 14:48:49', '', 0, 'https://beatz.com.br/?p=597', 0, 'post', '', 0), (599, 18, '2020-12-15 09:31:44', '2020-12-15 12:31:44', '', 'meio-platz-marketing-b2b', '', 'inherit', 'open', 'closed', '', 'meio-platz-marketing-b2b', '', '', '2021-07-14 14:33:41', '2021-07-14 17:33:41', '', 597, 'https://beatz.com.br/wp-content/uploads/2020/12/meio-platz-marketing-b2b.jpg', 0, 'attachment', 'image/jpeg', 0), (600, 18, '2020-12-15 09:32:17', '2020-12-15 12:32:17', '', 'Topo - Platz - Marketing B2B', 'Aprenda de uma vez por todas a otimizar suas estratégias de marketing', 'inherit', 'open', 'closed', '', 'topo-platz-marketing-b2b', '', '', '2020-12-15 09:32:40', '2020-12-15 12:32:40', '', 597, 'https://beatz.com.br/wp-content/uploads/2020/12/topo-platz-marketing-b2b.jpg', 0, 'attachment', 'image/jpeg', 0), (602, 18, '2020-12-15 09:53:16', '2020-12-15 12:53:16', '\nO marketing de afiliados é uma estratégia que permite a promoção de sua marca através da ajuda de afiliados. Confira a seguir!
\n\n\n\nO Marketing de afiliados ganhou a internet já faz um tempo. Com mais de 5,4 K de buscas no Google, esta é uma estratégia de divulgação no ambiente online que conta com a ajuda de afiliados que são responsáveis pela promoção da marca.
\n\n\n\nEsta forma de trabalhar com o marketing está se tornando cada vez mais popular, e vem fazendo com que pessoas ganhem dinheiro com a internet sem precisar realizar grandes investimentos.
\n\n\n\nEstá curioso para adotar estratégias de Marketing de afiliados em sua empresa ou serviço mas tem dúvidas a respeito do tema? Acompanhe a leitura e saiba mais sobre o assunto!
\n\n\n\nDurante a última década, a internet se consolidou como um ambiente próspero para empreendedores e pessoas que buscam oportunidades de ganhar algum dinheiro online.
\n\n\n\nO Marketing de afiliados surge em um cenário onde uma empresa X (podendo ser a produtora ou vendedora), lança um produto na internet. Para ajudar na divulgação e impulsionar as vendas, ela conta com afiliados, ou seja, pessoas que utilizam as redes sociais para divulgar seus produtos.
\n\n\n\nPortanto, quando um cliente compra, via divulgação de um afiliado, um link personalizado permite a transação. Este, contabiliza vários números importantes para metrificar a eficiência da estratégia e estipular quanto aquela pessoa vai receber pela divulgação.
\n\n\n\nDessa forma, o valor pago aos afiliados é uma espécie de comissão pelas vendas e conversão dos clientes.
\n\n\n\nPara realizar o Marketing de afiliados existem pelo menos 3 grupos de pessoas para que a estratégia seja bem-sucedida. Elas são chamadas de produtores (ou vendedores), afiliados e clientes.
\n\n\n\nSão as empresas que trabalham com o Marketing de afiliados. Contudo, quando um negócio em questão pretende fazer o lançamento ou divulgação de um produto, é comum buscar por plataformas de afiliados como forma de alavancar as vendas.
\n\n\n\nAo implementar o serviço de afiliados, a empresa aumenta seus clientes e vendas. Sendo assim, não é necessário gastar uma quantia muito maior de dinheiro em anúncios e ter um retorno muito mais eficiente.
\n\n\n\nOs afiliados são uma espécie de funcionários que ganham comissão dos vendedores. Portanto, eles são responsáveis por “vestir a camisa” daquele produto, usando estratégias de venda online e Marketing digital para alcançar o maior número de pessoas.
\n\n\n\nAlém de divulgar o produto nas redes sociais, os afiliados podem trabalhar com a criação de conteúdos de blogs, usando de estratégias do Inbound Marketing para captar leads e convertê-los em vendas.
\n\n\n\nA função dos afiliados é a de alcançar os clientes no momento certo.
\n\n\n\nPortanto, esse grupo de pessoas se baseia naqueles que, de fato, fecharão a compra, passando de leads para consumidores efetivos e impactados de maneira eficiente pela estratégia feita pelos afiliados.
\n\n\n\n![\"Homem](\"https://beatz.com.br/wp-content/uploads/2020/12/meio-platz-marketing-de-afiliados.jpg\")
Os vendedores podem estabelecer alguns critérios para definir a eficiência de um afiliado e quanto ele vai receber no fim das vendas.
\n\n\n\nLeia, a seguir, sobre as principais categorias de divulgação:
\n\n\n\nA comissão do afiliado surge quando o cliente, além do clique, fizer qualquer tipo de ação dentro da página. Pode ser a realização do cadastro, ou o envio de dúvidas, por exemplo.
\n\n\n\nAo contrário do CPC, o Custo por Ação demanda que, além de uma boa campanha de divulgação e mídia, o afiliado consiga criar uma página que venda o produto ou crie interesse para que o cliente tenha vontade de interagir com aquele conteúdo.
\n\n\n\nNa categoria de Custo por Clique, a função do afiliado é trabalhar ao máximo com campanhas de divulgação interessantes o suficiente para o cliente acessar a página.
\n\n\n\nDessa forma, não é preciso que uma venda seja efetivada, já que, o que vale, são os cliques em banners, anúncios ou qualquer publicidade que divulgam.
\n\n\n\nPode-se dizer, que o CPC é a forma mais simples na escala, já que o principal foco de atenção do afiliado será desenvolver campanhas com alta possibilidade de cliques, e não precisamente para conversão.
\n\n\n\nO CPM é fundamentado em um valor fixo que o anunciante estipula. Sendo assim, ele fará o pagamento sempre que o anúncio atingir mil visualizações no blog do afiliado.
\n\n\n\nAfiliados que já têm uma boa quantia de views em seus blogs, tendem a criar um interesse maior e conseguir mais benefícios com o Custo por mil impressões, já que serão pagos de forma recorrente e terão maior controle com o pagamento.
\n\n\n\nO Custo por Vendas paga o afiliado sempre que existir alguma compra por parte do cliente.
\n\n\n\nAs compras podem ser contabilizadas a partir de códigos ou links gerados, que associam a transação com o afiliado em questão e comprovam que aquela venda foi feita a partir da divulgação de uma pessoa em específico.
\n\n\n\nUma das principais vantagens em se tornar um afiliado é que, não é necessário fazer altos investimentos para começar a trabalhar.
\n\n\n\nPortanto, é uma ótima opção para quem deseja ganhar dinheiro com a internet e não tem a chance de começar um empreendimento.
\n\n\n\nAlém disso, não é preciso desenvolver um produto, já que o afiliado realiza a divulgação de algo que já existe e tem sua reputação e valor de marca no mercado.
\n\n\n\nCabe ao afiliado a tarefa de viralizar e conquistar vendas, porém, toda a dificuldade de lançar um produto do início não será de sua responsabilidade.
\n\n\n\nUm outro ponto a favor é que os afiliados estão livres de taxas de envio, impostos ou qualquer outro valor referente ao produto. Dessa forma, não existem mensalidades ou valores a serem pagos para as plataformas de afiliados.
\n\n\n\nPortanto, pode-se dizer que a praticidade e o baixo custo são os principais pontos positivos em se tornar um afiliado.
\n\n\n\nAgora que você já sabe o que é o Marketing de afiliados, está na hora de conhecer as principais plataformas para conectar vendedores e afiliados!
\n\n\n\nDessa forma, o Marketing de Afiliados é uma estratégia atual que pode oferecer várias vantagens para todos os envolvidos no processo, sejam vendedores, afiliados ou clientes.
\n\n\n\nGostou dessa matéria? Então, não deixe de seguir os posts da Beatz e fique por dentro do universo de Marketing Digital!
\n', 'Marketing de afiliados e estratégias de divulgação: você ainda não sabe o que é?', 'Saiba como promover sua marca com estratégias de marketing que envolvem afiliados!', 'publish', 'open', 'open', '', 'marketing-de-afiliados', '', '\nhttps://beatz.com.br/marketing-digital/', '2021-08-16 11:42:55', '2021-08-16 14:42:55', '', 0, 'https://beatz.com.br/?p=602', 0, 'post', '', 0), (603, 18, '2020-12-15 09:52:04', '2020-12-15 12:52:04', '', 'meio-platz-marketing-de-afiliados', '', 'inherit', 'open', 'closed', '', 'meio-platz-marketing-de-afiliados', '', '', '2021-07-14 14:33:33', '2021-07-14 17:33:33', '', 602, 'https://beatz.com.br/wp-content/uploads/2020/12/meio-platz-marketing-de-afiliados.jpg', 0, 'attachment', 'image/jpeg', 0), (604, 18, '2020-12-15 09:52:36', '2020-12-15 12:52:36', '', 'Topo - Platz - Marketing de afiliados', 'Você ainda não sabe o que é?', 'inherit', 'open', 'closed', '', 'topo-platz-marketing-de-afiliados', '', '', '2020-12-15 09:52:59', '2020-12-15 12:52:59', '', 602, 'https://beatz.com.br/wp-content/uploads/2020/12/topo-platz-marketing-de-afiliados.jpg', 0, 'attachment', 'image/jpeg', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (607, 18, '2020-12-15 10:28:38', '2020-12-15 13:28:38', '\nPromova anúncios relacionados ao conteúdo que o usuário está consumindo, de uma forma prática e eficiente!
\n\n\n\nEstá conhecendo mais sobre a criação de anúncios no Marketing Digital e pretende promover sua marca e produtos de uma forma mais eficaz, que chame a atenção do usuário, mas sem incomodá-lo durante a navegação em sites e portais de notícias? O Taboola e Outbrain são ferramentas ideais para você!
\n\n\n\nO Taboola e Outbrain são meios para promover anúncios ligados ao conteúdo que o usuário está consumido, a partir de Native Ads.
\n\n\n\nDeseja conhecer mais a respeito desse tipo de anúncio? Acompanhe a leitura e veja as principais dicas para utilizá-los em seus negócios!
\n\n\n\nNative Ads é a sigla em inglês para Native Adversiting. Sendo assim, traduzindo para o português, é o mesmo que publicidade nativa.
\n\n\n\nEsse tipo de publicidade visa não atrapalhar a navegação/experiência do usuário na internet. Portanto, o Native Ads é uma forma de linkar conteúdos similares gerando tráfego para a sua página ou blog.
\n\n\n\nAgora que você já sabe o que são essas ferramentas e que ambas produzem anúncios Native Ads, vamos ver dicas de como usar o Taboola e o Outbrain em estratégias de Marketing Digital.
\n\n\n\nTanto o Taboola quanto o Outbrain geram anúncios em páginas cujos conteúdos se relacionam. Portanto, é preciso que você possua um conteúdo cativante para que o usuário permaneça em seu blog ou site.
\n\n\n\nAlém disso, também procure estar atento às novidades referentes ao assunto que você aborda e procure criar títulos chamativos que atraiam a atenção do usuário.
\n\n\n\nO Taboola e o Outbrain, possuem objetivos específicos para gerar resultados em estratégias de marketing. Portanto, esses objetivos são:
\n\n\n\nA geração de leads visa subir o seu tráfego. Já as compras online, tem o foco de conseguir consumidores para seu produto. O conhecimento de marca e o engajamento para sites, têm como principal objetivo alcançar uma maior audiência e aumentar o engajamento e visitas na página.
\n\n\n\n![\"Grupo](\"https://beatz.com.br/wp-content/uploads/2020/12/meio-platz-taboola-e-outbrain.jpg\")
O Copywriting é o ato de escrever com o objetivo de gerar uma conversão.
\n\n\n\nPortanto, é o processo de produção de textos persuasivos para ações de Marketing e vendas, como o conteúdo de e-mails, sites, catálogos, anúncios e cartas de vendas, por exemplo. A pessoa responsável por desenvolver o texto (também chamado de “copy) é o Copywriter.
\n\n\n\nPortanto, se aprofunde sobre técnicas de copywriting e desperte a curiosidade do usuário. A chance de subir a taxa de conversão será muito grande.
\n\n\n\nSeja qual for seu objetivo ao anunciar por estes meios, esteja sempre acessível. Portanto, se elas comentarem seus posts, enviarem e-mails, ou entrarem em contato com você, seja acessível.
\n\n\n\nO grande objetivo do marketing digital é chamar a atenção das pessoas para o que você oferece. Portanto, se solicite para responder eventuais dúvidas e estar disposto para oferecer mais dados a respeito de seu serviço.
\n\n\n\nO ser humano é curioso por essência. Portanto, faz muita diferença quando o anúncio consegue capturar sua atenção. Uma das melhores formas de fazer isso é falar sobre dúvidas para as quais o leitor quer saber a resposta.
\n\n\n\nDessa forma, faça um pouco de suspense ou inclua algo que passe a ideia de que a informação é privilegiada. Assim, é mais fácil de conseguir atenção.
\n\n\n\nConversar de forma direta com o público é uma ótima forma de engajá-lo e chamar sua atenção desde o primeiro momento. Sendo assim, essa prática ajuda a qualificar o tipo de tráfego que você irá receber.
\n\n\n\nPor subir as suas chances de atrair só as pessoas certas, essa qualificação otimiza seus investimentos em anúncios. Assim, também é de grande eficiência para deixar seu conteúdo mais específico, o que tende a melhorar sua performance.
\n\n\n\nO conteúdo do Outbrain e do Taboola são veiculados em grandes portais de notícias do mundo todo, e as linhas editoriais desses veículos costumam usar fotos ao invés de desenhos ou logotipos.
\n\n\n\nPortanto, é de se esperar que a equipe do Outbrain e do Taboola tenham percebido como fotos têm desempenho melhor do que outros tipos de gráficos nas chamadas de anúncios. Sendo assim, prefira fotos de boa qualidade.
\n\n\n\nPretende usar as ferramentas Taboola e Outbrain como estratégias de Marketing digital? Então, veja nosso site e fique por dentro de mais dicas para potencializar seus negócios!
\n', 'Taboola e Outbrain: com essas 7 técnicas, você vai alavancar suas estratégias de marketing!', 'Você sabe como criar anúncios que estejam relacionados ao conteúdo que o usuário está consumindo?', 'publish', 'open', 'open', '', 'taboola-e-outbrain', '', 'https://beatz.com.br/midias-sociais-para-empresas/\nhttps://beatz.com.br/marketing-digital/\nhttps://beatz.com.br/blog/midias-sociais-para-empresas/', '2021-08-16 11:43:04', '2021-08-16 14:43:04', '', 0, 'https://beatz.com.br/?p=607', 0, 'post', '', 0), (609, 18, '2020-12-15 10:04:25', '2020-12-15 13:04:25', '', 'meio-platz-taboola-e-outbrain', '', 'inherit', 'open', 'closed', '', 'meio-platz-taboola-e-outbrain', '', '', '2021-07-14 14:31:09', '2021-07-14 17:31:09', '', 607, 'https://beatz.com.br/wp-content/uploads/2020/12/meio-platz-taboola-e-outbrain.jpg', 0, 'attachment', 'image/jpeg', 0), (610, 18, '2020-12-15 10:04:33', '2020-12-15 13:04:33', '', 'Topo - Platz - Taboola e Outbrain', 'Com essas 7 técnicas, você vai alavancar suas estratégias de marketing!', 'inherit', 'open', 'closed', '', 'topo-platz-taboola-e-outbrain', '', '', '2020-12-15 10:04:59', '2020-12-15 13:04:59', '', 607, 'https://beatz.com.br/wp-content/uploads/2020/12/topo-platz-taboola-e-outbrain.jpg', 0, 'attachment', 'image/jpeg', 0), (613, 10, '2020-12-15 10:38:22', '2020-12-15 13:38:22', '\nSe você deseja falar de forma eficaz com os seus clientes, talvez esteja na hora de investir no Marketing Direto, que é, nada mais nada menos, que várias estratégias, que visam entrar em contato direto com o cliente em potencial.
\n\n\n\nEste método de marketing prioriza a eficiência, converter mais, sem precisar de grandes investimentos. Sendo assim, um método ideal para empresas de pequeno porte que não têm muito “budget” para captar clientes.
\n\n\n\nO Marketing Direto consiste em um conjunto de estratégias de marketing, que tem como foco promover produtos ou serviços por meio de ações ou contato direto com o público.
\n\n\n\nO seu conceito passou por algumas mudanças com o passar do tempo. Entretanto, alguns métodos “antigos”, continuam sendo usados como: mala direta, televendas, telemarketing etc.
\n\n\n\nO que mudou foi que, com a reforma digital, novos métodos foram surgindo, como o e-mail marketing e algumas ações digitais personalizadas.
\n\n\n\nAlém disso, o Marketing Direto foca em buscar pessoas que já tenham um interesse em seus produtos ou serviços, afinal, é muito mais simples convencer alguém que já está interessado em realizar a ação de compra.
\n\n\n\nPor isso, como já foi dito, é um método que prioriza a eficiência, ou seja, baixo orçamento e respostas rápidas.
\n\n\n\nO Marketing Direto pode ser feito de várias formas, algumas estão presentes a anos, enquanto outras surgiram com a revolução digital. Então, vamos aos tipos de Marketing Digital:
\n\n\n\n![\"Uma](\"https://beatz.com.br/wp-content/uploads/2020/12/meio-platz-marketing-direto.jpg\")
Este é difícil quem não conheça. Ele consiste em telefonar para contados de uma lista, a fim de pedir opiniões sobre certo produto ou serviço, oferecer suporte, pedir doações ou até para campanhas políticas e de vendas.
\n\n\n\nNele, são enviados e-mails para os clientes que se cadastraram por meio do site ou landing page.
\n\n\n\nEla é um material publicitário enviado para o endereço de uma certa pessoa.
\n\n\n\nA empresa envia um catálogo impresso ou online, que contém o portifólio completo de produtos. Isto é muito comum em vendas porta a porta.
\n\n\n\nDe pronto, podemos citar que o Marketing Direto oferece a vantagem de ofertar o seu produto ou serviço direto para o seu cliente, mas este não é a única vantagem. Afinal, através dele é possível:
\n\n\n\nPara implementar o Marketing Direto à sua estratégia de Marketing, nós seguiremos etapas muito importantes como:
\n\n\n\nO primeiro passo é sempre analisar o público-alvo da sua empresa, para delimitar dados como: idade, sexo, renda, localização etc.
\n\n\n\nDepois de analisar o público, é preciso avaliar qual o melhor jeito de atingi-lo, onde uniremos o tom da mensagem com os meios que usaremos para divulgá-la.
\n\n\n\nDefinida a abordagem, vamos escolher qual ferramenta se encaixa melhor dentre as várias opções.
\n\n\n\nNa fase de testes vamos separar o seu público em grupos menores, para fazer um teste de início, assim vamos poder analisar os resultados para encontrar possíveis falhas na ação.
\n\n\n\nNão existe sucesso nas campanhas de marketing sem acompanhar as métricas, então, serão analisados os resultados de cada fase da campanha. Dessa forma, para conseguir definir o sucesso da campanha e poder identificar estratégias que funcionam para futuras campanhas.
\n\n\n\nCom isso, mostramos que o Marketing Direto conseguiu se manter forte com o tempo, se adaptando às mudanças digitais e ainda é uma abordagem muito eficaz. Além de conseguir atrair e fidelizar os clientes.
\n\n\n\nEntão, se você deseja abordar de forma direta os seus clientes para obter resultados em um curto espaço de tempo, sem precisar gastar muito dinheiro, aposte no Marketing Direto.
\n\n\n\nEntre em contato conosco para darmos toda esta eficiência para a sseu negócio!
\n', 'Marketing Direto: não evite de falar com seu público', 'Sabe qual estratégia utilizar para conversar de maneira eficaz com seu público? Te apresentamos, o Marketing Direto!', 'publish', 'open', 'open', '', 'marketing-direto', '', 'https://beatz.com.br/5-dicas-a-criar-uma-persona-ideal-para-o-seu-negocio/\nhttps://beatz.com.br/data-driven-marketing/\nhttps://beatz.com.br/blog/5-dicas-a-criar-uma-persona-ideal-para-o-seu-negocio\nhttps://beatz.com.br/blog/data-driven-marketing/', '2023-12-08 09:53:01', '2023-12-08 12:53:01', '', 0, 'https://beatz.com.br/?p=613', 0, 'post', '', 0), (615, 18, '2020-12-15 10:31:29', '2020-12-15 13:31:29', '', 'meio-platz-marketing-direto', '', 'inherit', 'open', 'closed', '', 'meio-platz-marketing-direto', '', '', '2021-07-14 14:30:54', '2021-07-14 17:30:54', '', 613, 'https://beatz.com.br/wp-content/uploads/2020/12/meio-platz-marketing-direto.jpg', 0, 'attachment', 'image/jpeg', 0), (616, 18, '2020-12-15 10:37:36', '2020-12-15 13:37:36', '', 'Topo - Platz - Marketing Direto', 'Não evite de falar com seu público', 'inherit', 'open', 'closed', '', 'topo-platz-marketing-direto', '', '', '2020-12-15 10:38:13', '2020-12-15 13:38:13', '', 613, 'https://beatz.com.br/wp-content/uploads/2020/12/topo-platz-marketing-direto.jpg', 0, 'attachment', 'image/jpeg', 0), (618, 46, '2024-01-12 17:29:37', '2024-01-12 20:29:37', '\nMesmo com a revolução digital que mudou a forma como nós fazemos marketing, ainda há estratégias que sobrevivem há décadas, como é o caso do Marketing Off-line.
\n\n\n\nEmbora haja quem diga que essa é uma técnica velha, ou pior, que esteja morta, isso está longe de ser verdade. Afinal, muitos investem em meios on-line e off-line para veicular suas campanhas até hoje.
\n\n\n\nIsso acontece porque o meio off-line ajuda a fortalecer e reforçar o posicionamento das marcas, além de fazer com que os clientes se lembrem do seu negócio, quando precisarem de um produto ou serviço similar.
\n\n\n\nMas, sejamos francos, o Marketing Off-line ainda hoje está em todos os cantos. Se você está lendo este texto na zona urbana de uma cidade, olhe pela janela. É bem provável que na sua área de visão tenha algum outdoor.
\n\n\n\nComo muitos já sabem, ou imaginam, ele é o marketing que abrange todos os meios de divulgação não digitais, como:
\n\n\n\nDe fato, o Marketing Off-line tem como principal objetivo difundir as marcas no mercado, fazendo uso das mídias tradicionais para reforçar o seu Branding e Posicionamento. E quando falamos de mídias tradicionais, nos referimos a jornais e revistas físicas, rádio analógico, televisão, entre outros.
\n\n\n\nTal estratégia é muito comum de grandes empresas e multinacionais. Afinal, quem nunca se deparou com um anúncio de um novo modelo de carro de marca alemã que toma duas páginas de uma revista? Ou até mesmo os emblemáticos “comerciais de margarina” transmitidos entre os intervalos das novelas de TV?
\n\n\n\nEntretanto, ao contrário do que muitos pensam, essa técnica de marketing não é só para marcas colossais. Na verdade, empresas de médio ou pequeno porte também podem, e devem, investir no Marketing Off-line.
\n\n\n\nPor exemplo, no caso das empresas de médio porte, pode-se usar as mídias tradicionais, como a veiculação de um comercial de rádio, outdoors ou anúncios em revistas locais. Assim, consegue-se atingir um maior número de pessoas, atraindo e conquistando mais clientes.
\n\n\n\nPara as empresas de pequeno porte, pode-se usar os flyers, folders ou anúncios menores em jornais e revistas locais, até se obter recursos para investir em veículos maiores e mais diversificados.
\n\n\n\nA seguir, você confere alguns dos numerosos benefícios de investir em Marketing Off-line, mesmo no contexto de ascensão digital.
\n\n\n\nAinda que o Marketing Digital tenha dominado o universo da publicidade nos últimos anos, é importante lembrar que o Marketing Off-line possui vantagens que fazem dele uma excelente escolha para muitos negócios. Alguns exemplos são:
\n\n\n\nUtilizam os canais de comunicação comuns há bastante tempo. Isso faz com que eles transmitam mais credibilidade às ações. Principalmente na era das “fake news”, que circulam no âmbito digital.
\n\n\n\n![\"Um](\"https://beatz.com.br/wp-content/uploads/2020/12/meio-platz-marketing-offline.jpg\")
Apesar da internet estar presente em quase todos os cantos do mundo e transmitir informações com uma velocidade singular, os meios tradicionais ainda oferecem um alcance de público muito grande. Isso porque, no Brasil ainda há pessoas que não possuem acesso à internet, ou realmente preferem os meios tradicionais.
\n\n\n\nOs canais digitais são conhecidos por sua capacidade de proporcionar união e relacionamento entre marcas e pessoas, de forma bastante eficiente. Ainda assim, mesmo no Marketing Off-line é possível estar perto do seu público, ter um contato direto com ele e entender as dores que o atingem.
\n\n\n\nComo é o caso da entrega de flyers. Por meio deles, você consegue um contato direto com o cliente e ainda pode falar com ele. Ou então, o oferecimento de brindes personalizados, que tornam a experiência do cliente ainda mais satisfatória.
\n\n\n\nEspecificamente essa última estratégia, foi tema de diversas pesquisas que comprovaram: os consumidores dão mais valor aos brindes do que a descontos. E como vantagem extra você fortalece a sua marca, afinal, será lembrada sempre que a pessoa usar o item.
\n\n\n\nPara criar uma campanha off-line efetiva, é preciso seguir algumas etapas, como:
\n\n\n\nDefinir o objetivo da campanha: todo planejamento precisa de um objetivo, seja ele de marketing, financeiro ou de campanha. Afinal, ter um objetivo bem definido ajudará muito nos esforços, montagem de equipe e execução do projeto, além de facilitar a verificação do ROI (retorno de investimento).
\n\n\n\nConheça a sua persona: conhecer a persona é sempre essencial para qualquer ação, seja ela on-line ou off-line. Dessa forma, isto vai definir pontos muito importantes, como: o visual da campanha, os meios a serem usados e o tom de voz.
\n\n\n\nEscolha do canal: esta etapa, é quando levamos em consideração onde a persona está, quais são os seus hábitos, o que ela consome, para conseguir escolher o melhor veículo para a campanha.
\n\n\n\nAnálise e mensuração dos resultados: mensurar os resultados é uma constante em muitas ações de marketing. Afinal, é a partir deles que sabemos se atingimos os objetivos da campanha e ainda adquirimos dados valiosos, que podemos usar em campanhas futuras.
\n\n\n\nContudo, como você pode ver, ainda usam amplamente o Marketing Off-line para divulgação de campanhas. Sendo assim, ainda é possível implementá-lo junto com ações on-line, para alcançar e fidelizar ainda mais consumidores.
\n\n\n\nEmbora as estratégias off-line ainda apresentem um ótimo desempenho para diversos negócios, não se pode negar a relevância atual dos recursos on-line para promover marcas e empresas. Por isso, a melhor solução é combinar ambas as estratégias, alcançando assim, o potencial máximo da empresa.
\n\n\n\nMas afinal, como fazer isso?
\n\n\n\nSempre que se realizar uma ação de marketing off-line – como eventos, promoções etc. – é interessante publicá-las nas redes socais, promovendo uma conexão entre os dois universos: digital e analógico. Nesse sentido, uma solução interessante é colocar nos materiais físicos de marketing QR Codes que levem para o site e outras mídias digitais da empresa. Dessa forma, o público pode ter acesso fácil a essas informações.
\n\n\n\nQuando um restaurante proporciona um ambiente ‘instagramável’ e pratos altamente decorados que enchem os olhos antes de encher a barriga, certamente está investindo em marketing on-line e off-line. Afinal, ao mesmo tempo em que garante a satisfação dos clientes durante a experiência da refeição, também incentiva a publicação de imagens desse momento.
\n\n\n\nNo entanto, não são apenas os restaurantes que podem fazer isso. Todos os segmentos de negócios podem fomentar a interação on-line do público, a partir de ações off-line. É claro que cada empresa precisa avaliar as suas possibilidades, mas alguns exemplos de como se fazer isso são:
\n\n\n\nAlgumas empresas de bens de consumo e até serviços têm apostado em uma solução interessante para adquirir leads. Da mesma forma que no marketing digital, podemos oferecer materiais ricos – como e-books, guias e manuais digitais –, pode-se aliar o marketing off-line ao on-line por meio do oferecimento de amostras grátis em troca dos dados do lead.
\n\n\n\nDessa forma, pode-se mostrar um pouco da qualidade do seu produto ou serviço para pessoas que já tenham algum interesse na empresa. Essa estratégia é especialmente comum em marcas de cosméticos ou clínicas de estética. No entanto, ela pode ser adaptada para os mais diversos segmentos de negócios.
\n\n\n\nA compra de espaço publicitário em jornais e revistas é uma das estratégias mais tradicionais de marketing off-line. Por outro lado, a compra de espaço publicitário em sites e blogs tem importância equivalente no marketing digital.
\n\n\n\nPortanto, por que não investir em veículos que possuam presença tanto digital quanto física? Essa estratégia é interessante, pois permite ao anunciante se relacionar com sua audiência, independentemente de sua preferência por consumir conteúdo on-line ou off-line.
\n\n\n\nUm exemplo é o grupo Mais Expressão, que possui jornal físico, jornal digital, revista e portal de notícias. São diversos pontos de contato com o público, que garantem ao anunciante maiores chances de impactar potenciais clientes.
\n\n\n\nO anúncio, por sua vez, pode ser adaptado para os parâmetros de cada canal. A publicidade para o jornal físico, por exemplo, pode conter um QR Code que leve ao site da marca, assim como a do portal de notícias pode levar a uma landing page ao ser clicado. Uma coisa é certa: as possibilidades são numerosas!
\n\n\n\nPensando nisso, se você deseja trazer mais credibilidade para a sua empresa e aumentar o alcance das suas ações de marketing, considere planejar uma campanha de Marketing Off-line.
\n\n\n\nEntão, se você deseja planejar uma campanha de Marketing Off-line, On-line ou ambas, entre em contato com a Beatz!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/10/Banner-novo.png\")
Nós vivemos em uma era onde a maioria das pessoas vivem conectadas, principalmente nas Mídias Sociais. Só no Brasil, segundo uma pesquisa da Hootsuite de 2020, 49% da população são usuários ativos das redes sociais, e este número representa cerca de 3,80 bilhões de pessoas.
\n\n\n\nIsso mostra claramente o impacto da transformação digital em nossas vidas. Entretanto, isso não se restringe apenas ao nosso pessoal, ele mudou totalmente a maneira que fazemos marketing.
\n\n\n\nAfinal, as Mídias Sociais se tornaram um meio de comunicação muito eficaz, repleto de possibilidades interessantes para o setor de marketing. Além disso, as redes sociais que temos, estão sob constante melhoria e não param de surgir outras ainda mais dinâmicas e atrativas.
\n\n\n\nAs Mídias Sociais, ao contrário do que muitos pensam, não é a mesma coisa que Redes sociais, afinal, as redes têm como foco o relacionamento e compartilhamento de valores, objetivos e ideias.
\n\n\n\nEnquanto as mídias sociais são definidas por Andreas Kaplan e Michael Haenlein como “...um grupo de aplicações para Internet construídas com base nos fundamentos ideológicos e tecnológicos da Web 2.0, e que permitem a criação e troca de Conteúdo Gerado pelo Utilizador (UCG)”.
\n\n\n\nSimplificando, a mídia social é um termo mais amplo que representa as plataformas onde os usuários podem compartilhar informações, ou seja, todo ambiente online que permita a entrega de conteúdo é uma mídia social.
\n\n\n\nLógico, é possível, sim, compartilhar conteúdo através das redes sociais. Isso significa que elas podem ser, também, uma mídia social, mas não são como o YouTube ou Blogs, onde há interação social, mas o foco está no compartilhamento de conteúdo.
\n\n\n\nHá várias mídias sociais dentro da internet, todas com a sua dinâmica e formatos. Os principais são:
\n\n\n\nEstes, são um dos mais conhecidos na internet e continuam em alta, apesar das mudanças dentro do cenário digital. Além disso, são a escolha de 53% dos profissionais da área de marketing.
\n\n\n\nSão as redes de interação focadas no compartilhamento de conteúdo, como: vídeos, textos, imagens etc. Aqui entram o YouTube, Medium e Pinterest.
\n\n\n\n![\"Uma](\"https://beatz.com.br/wp-content/uploads/2020/12/meio-platz-midias-sociais.jpg\")
Como foi dito antes, elas podem desempenhar o papel de uma mídia social, principalmente com as melhorias que estão sendo feitas nelas. As principais são:
\n\n\n\nAinda invicto como a maior rede social do mundo, temos o Facebook.
\n\n\n\nEle oferece prós, como: audiência de 2.1 bilhões de usuários, com uma média de 8 cliques, em anúncios, por usuário, segundo a Hootsuite. E oferece melhor segmentação de público, segundo a Statista.
\n\n\n\nO queridinho de muitos influencers e jovens no mundo todo. Ele é uma rede social que não para de crescer e oferece vantagens como brand awareness e mais engajamento para as marcas.
\n\n\n\nEle é a rede social que une negócios e relacionamento entre pessoas, empresas e organizações.
\n\n\n\nO LinkedIn beneficia bastante as empresas B2B, pois 80% dos leads para estas empresas vêm desta rede social. Além de ser um ótimo meio de recrutamento e seleção.
\n\n\n\nEnfim, estas são apenas três das principais redes sociais que podemos utilizar para implementação de uma ação de marketing.
\n\n\n\nÉ muito difícil estruturar uma campanha de Marketing Digital sem utilizar as mídias sociais, então, na hora de planejar a campanha, iremos:
\n\n\n\nÉ essencial saber onde está a sua persona, o que ela consome, quais as mídias sociais que ela utiliza etc. Com este conhecimento será possível delinear muitos pontos da estratégia da campanha.
\n\n\n\nAgora vamos à escolha da melhor mídia social para você entrar em contato com a sua persona. Nesta etapa é muito importante fazer uma análise dos concorrentes diretos da empresa, para saber o que está funcionando e o que pode ser melhorado.
\n\n\n\nConstância é algo muito importante dentro de uma campanha nas mídias sociais, pois ela mantém o público engajado e acompanhando a sua marca. Quando esta frequência é quebrada, há possibilidade de se cair no esquecimento.
\n\n\n\nSendo assim, é muito importante criar um cronograma para as publicações, para conseguir manter a constância e até realizar algumas mudanças rápidas, se preciso.
\n\n\n\nFazer a análise das métricas faz parte de todo planejamento de campanha, afinal, só assim iremos saber se é necessária alteração de alguma publicação ou a taxa de sucesso e rejeição de certa ação de marketing.
\n\n\n\nComo você pode ver, as mídias sociais são meios incríveis onde é possível atingir centenas de pessoas com uma publicação, e construir uma relação com estes clientes em potencial.
\n\n\n\nEntão, se você quer estreitar os laços com os seus clientes, entre em contato conosco!
\n', 'Mídias sociais: como utilizá-las para aumentar a autoridade da sua empresa', 'Como a sua empresa pode usar as mídias sociais para conseguir engajamento e se tornar mais relevante para o público.', 'publish', 'open', 'open', '', 'midias-sociais-para-empresas', '', 'https://beatz.com.br/porque-criar-uma-persona/\nhttps://beatz.com.br/data-driven-marketing/\nhttps://beatz.com.br/blog/porque-criar-uma-persona\nhttps://beatz.com.br/blog/data-driven-marketing', '2021-08-16 11:43:33', '2021-08-16 14:43:33', '', 0, 'https://beatz.com.br/?p=623', 0, 'post', '', 0), (625, 18, '2020-12-15 11:21:45', '2020-12-15 14:21:45', '', 'meio-platz-midias-sociais', '', 'inherit', 'open', 'closed', '', 'meio-platz-midias-sociais', '', '', '2021-07-14 14:30:20', '2021-07-14 17:30:20', '', 623, 'https://beatz.com.br/wp-content/uploads/2020/12/meio-platz-midias-sociais.jpg', 0, 'attachment', 'image/jpeg', 0), (626, 18, '2020-12-15 11:37:02', '2020-12-15 14:37:02', '', 'Topo - Platz - Mídias sociais', 'Como utilizar elas para aumentar a autoridade da sua empresa', 'inherit', 'open', 'closed', '', 'topo-platz-midias-sociais', '', '', '2020-12-15 11:37:33', '2020-12-15 14:37:33', '', 623, 'https://beatz.com.br/wp-content/uploads/2020/12/topo-platz-midias-sociais.jpg', 0, 'attachment', 'image/jpeg', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (628, 18, '2020-12-15 11:57:01', '2020-12-15 14:57:01', '\nCom as frequentes mudanças no mundo dos negócios, empresas de diferentes segmentos procuram se reinventar a cada dia. Assim, as buscas por diversas estratégias de vendas crescem diariamente e são cada vez mais digitais. Pois, muitas pessoas estão realizando suas compras através da internet. Por isso, decidi ao longo deste texto, falar detalhadamente sobre o que é e-commerce e como este tipo de comércio pode ajudar a sua marca de diferentes formas.
\n\n\n\nAfinal, de acordo com uma pesquisa da McKinsey, divulgada nas últimas semanas, o comércio eletrônico B2B cresceu 62% no último mês.
\n\n\n\nAliás, o estudo avaliou as expectativas e os comportamentos dos clientes, que, assim como os comerciantes, precisaram mudar.
\n\n\n\nDesse modo, é muito interessante não apenas entender essa mudança, mas saber como este tipo de negócio está ajudando diversas marcas a reencontrarem um caminho seguro no mundo comercial.
\n\n\n\nPortanto, se você deseja tirar suas dúvidas sobre a venda online e descobrir os tipos de e-commerces, suas vantagens e características, continue a leitura e veja a variedade de informações que eu separei para você!
\n\n\n\n\n\n\n\nSem dúvidas, saber o que é e-commerce é um dos principais desejos quando falamos sobre o assunto.
\n\n\n\nAliás, entender melhor suas funcionalidades faz parte dos maiores questionamentos sobre o tema.
\n\n\n\nEntão, primeiramente, preciso explicar que um e-commerce nada mais é que um comércio eletrônico, que realiza as ações de vendas através de dispositivos e plataformas eletrônicas.
\n\n\n\nDe fato, no início, o e-commerce era utilizado para vender bens com valores mais acessíveis como livros e CDs.
\n\n\n\nEntretanto, hoje os comércios vendem todos os tipos de produtos e até mesmo carros, imóveis e acessórios de luxo.
\n\n\n\nAlém disso, até alimentos, produtos que antes imaginávamos comprar apenas em espaços físicos, já são comercializados pela internet.
\n\n\n\nPortanto, vale explicar, também, que um e-commerce une dois importantes processos: o de vendas e o atendimento ao cliente. Assim, consegue comercializar produtos, receber e oferecer suporte, através de uma única plataforma.
\n\n\n\nPor fim, é importante destacar que existem diferentes meios para divulgar o e-commerce. Dessa forma, sua comunicação pode ser feita através de posts orgânicos ou anúncios nas redes sociais, e-mails marketing e até mesmo displays nos mecanismos de buscas, como o Google, por exemplo.
\n\n\n\n\n\n\n\nSe, além de desejar saber o que é e-commerce, você também tinha alguma dúvida sobre a semelhança com a loja virtual, vou te explicar o que diferencia esses dois comércios agora.
\n\n\n\nPor contar com muitos processos, conforme citei acima, o e-commerce não apenas vende. Portanto, ele também recebe os pagamentos, organiza as entregas, calcula os fretes e uma série de ações que envolvem a compra.
\n\n\n\nMas, a loja virtual apenas vende o produto. Ou seja, ela é uma parte do e-commerce. Portanto, existe ainda a diferença entre o e-commerce e os famosos marketplaces, que são um tipo de e-commerce no qual a loja virtual não é própria.
\n\n\n\nDessa forma, o marketplace é um espaço oferecido para várias empresas venderem seus produtos. Portanto, a plataforma realiza processos de cobranças e outras atividades, enquanto os produtos são comercializados. Alguns exemplos são: OLX, Elo7 e Mercado Livre.
\n\n\n\n\n\n\n\nTalvez você já saiba que a plataforma de um e-commerce é o sistema responsável pelo gerenciamento e visualização do comércio digital. Mas quero te contar que existem diversas plataformas disponíveis e se você deseja abrir seu negócio online, é importante escolher a melhor opção para o mercado em que vai atuar.
\n\n\n\nPor isso, antes de decidir qual será a sua escolha, é fundamental entender as necessidades da sua loja.
\n\n\n\nAlém disso, você deve dedicar atenção para os requisitos que uma boa plataforma deve ter. São eles:
\n\n\n\nDo mesmo modo, é fundamental que você também conheça os tipos de plataformas existentes. Elas são separadas em três categorias. Confira a seguir!
\n\n\n\n\n\n\n\nÉ uma opção que oferece maior possibilidade de personalização. No entanto, conta com hospedagens mais simples. Portanto, pode sofrer com instabilidade e problemas de suporte.
\n\n\n\n\n\n\n\nInegavelmente, esta é uma possibilidade com mais vantagens. Pois oferece software mais especializado, além de ferramentas de atendimento diversificadas e maior estabilidade.
\n\n\n\nMas é importante destacar, que algumas das plataformas pagas cobram uma porcentagem em cima das vendas realizadas.
\n\n\n\n\n\n\n\nPor fim, a plataforma própria oferece a possibilidade de personalização total. Porém, demanda uma equipe dedicada ao seu desenvolvimento. Do mesmo modo, precisa que os profissionais cuidem de sua constante atualização e eventuais correções.
\n\n\n\n\n\n\n\nDe fato, uma plataforma do e-commerce oferece um mundo por trás dos produtos. É através dela que você pode realizar cadastros, incluir itens e fazer as vendas.
\n\n\n\nAfinal, ao lado de um lindo comércio, existe uma série de dados que influenciam no sucesso do negócio.
\n\n\n\nPor isso, algumas ações podem ser realizadas para ajudar os bons resultados, como automatização do processo de vendas, organização do catálogo de produtos, comunicação adequada, visual moderno, site leve e outras atitudes que ajudam a melhorar a experiência do cliente.
\n\n\n\nPortanto, é preciso destacar algumas informações logo de cara, para que seus consumidores saibam exatamente as informações básicas sobre o seu negócio.
\n\n\n\nDesse modo, é importante ter dados sobre a história da empresa, sobre os produtos, sobre as formas de pagamento e os prazos de entrega.
\n\n\n\nAlém disso, destaque seus diferenciais, promoções e itens que estão em falta, para evitar constrangimentos e insatisfações.
\n\n\n\n\n\n\n\nSem dúvidas, além de desejar saber o que é e-commerce, muitas pessoas almejam entender quais as principais vantagens de ter um comércio eletrônico.
\n\n\n\nSeparei algumas delas para que você possa entender um pouco mais os benefícios deste tipo de negócio. Veja:
\n\n\n\n![\"Um](\"https://beatz.com.br/wp-content/uploads/2020/12/meio-platz-o-que-e-ecommerce.jpg\")
Sem dúvidas, quando falamos sobre o que é e-commerce logo pensamos em alguma loja que já conhecemos e são tradicionais nos meios digitais, não é mesmo?
\n\n\n\nMas é importante entender que, atualmente, segmentos cada vez mais diferentes estão realizando vendas online.
\n\n\n\nPortanto, existem diferentes tipos de e-commerce, que são classificados nas seguintes categorias:
\n\n\n\n\n\n\n\nPrimeiramente, este é o tipo de comércio que realiza o processo de venda entre duas empresas. Assim, o objetivo, geralmente, é a revenda de produtos.
\n\n\n\nCertamente, esta é a forma mais conhecida de e-commerce. Portanto, trata-se da venda feita de uma empresa para o consumidor final. Como, por exemplo, lojas conhecidas de roupas, acessórios eletrônicos e domésticos, entre outros itens.
\n\n\n\n\n\n\n\nDa mesma forma, existe este tipo, que possibilita o negócio entre duas pessoas físicas, através da ajuda de um intermediador.
\n\n\n\nOu seja, por meio de sites como Mercado Livre e eBay.
\n\n\n\n\n\n\n\nExiste ainda este tipo de e-commerce, que compartilha arquivos digitais e troca os itens sem o intermediador.
\n\n\n\nMas possui baixo retorno financeiro e é associado a pirataria e outros crimes virtuais.
\n\n\n\n\n\n\n\nTrata-se de todas as vendas feitas por meio de dispositivos móveis. Por isso, é considerada por muitos como uma evolução do e-commerce, já que vem conquistando cada vez mais clientes.
\n\n\n\n\n\n\n\nConhecido por comércio social, é a integração do e-commerce com as mídias sociais. Inegavelmente, as redes estão cada vez mais poderosas e podem ajudar não apenas na divulgação, mas também, na troca de conselhos e informações sobre os produtos.
\n\n\n\nAliás, hoje o Facebook e o Instagram são importantes fontes de vendas. Pois expõem os itens e a opinião dos consumidores, que são levadas em conta na hora da compra.
\n\n\n\n\n\n\n\nPor fim, o T-Commerce é o comércio que utiliza a televisão digital para vender seus produtos. Ou seja, trata-se das vendas no meio das programações.
\n\n\n\nDesse modo, o telespectador pode comprar o item que está sendo exibido e escolher a sua forma de pagamento.
\n\n\n\nPortanto, está cada vez mais comum que os programas de TV disponibilizem QR codes para que os consumidores consigam comprar de maneira ainda mais ágil e prática.
\n\n\n\n\n\n\n\nSe você lê os nossos textos aqui no blog da Beatz, deve estar acostumado com a palavra estratégia. Afinal, como especialistas em marketing digital, amamos métodos e táticas que impulsionam não apenas publicações, mas também resultados.
\n\n\n\nPor isso, acreditamos que existe sempre uma técnica capaz de fazer a empresa chegar mais longe. E com o e-commerce não é diferente. Aliás, existe uma série de dicas que podem ajudar o sucesso da empreitada.
\n\n\n\n\n\n\n\nA primeira dica é muito importante para todos os tipos de e-commerce. Sendo assim, trata-se da segmentação, que consiste em definir com qual público você irá trabalhar.
Sendo assim, como até já citei ao longo do texto, o comércio eletrônico, possibilita que você atue com diferentes estilos de clientes. No entanto, ainda assim, é fundamental entender o comportamento deles.
Por isso, faça pesquisas. Entenda suas preferências e qual tipo de consumidor predomina entre os seus compradores. Assim, você consegue criar uma comunicação mais adequada e eficiente, além de acertar com facilidade na escolha dos produtos que irá comercializar.
\n\n\n\n\n\n\n\nOutra boa recomendação é apostar no marketing de conteúdo. De fato, esta é uma estratégia com grande potencial para atrair mais clientes. Pois serve como uma ponte segura na relação entre a marca e o consumidor.
\n\n\n\nPortanto, que tal ter um blog dentro do seu site de vendas? Escreva artigos relacionados ao segmento em que atua, com dicas para os leitores. Desse modo, sua empresa consegue uma aproximação preciosa e pode até se tornar uma referência no assunto.
\n\n\n\n\n\n\n\nPor fim, a minha dica é colocar sua metas em prática. Além disso, ter organização. Essa é uma estratégia que não falha. Pois, ao organizar seus objetivos e a sua rotina, você conseguirá vender melhor e realizar entregas de qualidade, sem perder prazos e sem desperdiçar nenhuma oportunidade.
\n\n\n\nNo entanto, é preciso documentar tudo. Faça anotações diárias, pesquise com frequência o que pode ser melhorado e monitore seus resultados. Assim, terá bons relatórios, que futuramente te ajudarão a saber se você está agindo da melhor maneira ou se precisa aperfeiçoar em algum aspecto.
\n\n\n\n\n\n\n\nSem dúvida, estou passando uma chuva de informações que podem te fazer questionar, se montar um comércio eletrônico é uma boa opção. Mas não se assuste, pois é importante que você saiba os detalhes para entender como é possível fazer tudo acontecer.
\n\n\n\nNo entanto, agora que você já sabe o que é e-commerce, quais as opções de plataforma e suas principais vantagens, chegou o momento de conferir algumas dicas para começar a trabalhar neste segmento.
\n\n\n\nDessa forma, separei um passo a passo exclusivo, com base em cases de sucesso e com a realidade que vem mudando a cada instante, para te ajudar a compreender quais etapas são fundamentais para este tipo de empresa.
\n\n\n\n\n\n\n\nA primeira fase para criar um e-commerce, é uma que eu sempre falo: planejamento. Afinal, do que adianta saber onde quer chegar sem conseguir traçar um bom caminho?
\n\n\n\nPortanto, o primeiro passo é planejar. Definir seus objetivos e montar um bom plano de negócios. Por isso, estude. Pesquise sobre outras empresas que vendem o mesmo produto que você. Entenda para qual público irá vender e, por fim, trace metas realistas para atingir com os pés no chão.
\n\n\n\n\n\n\n\nConforme revelei ao longo do texto, existem diferentes tipos de plataforma. Ou seja, a gratuita, a paga e a própria. Portanto, encontre a melhor opção para o seu negócio e lembre-se de escolher uma solução que se encaixe na sua necessidade.
\n\n\n\n\n\n\n\nPrimeiramente, não esqueça de escolher um bom design para o seu e-commerce. Por isso, capriche na escolha do layout. Pois, um bom visual pode conquistar os clientes logo de cara.
\n\n\n\nAfinal, muitas pessoas priorizam este fator, que inclui, ainda, o cuidado com a qualidade das imagens presentes em seu site, que devem transmitir profissionalismo e ressaltar os pontos positivos dos produtos.
\n\n\n\n\n\n\n\nSem dúvidas, muitos clientes priorizam as facilidade de pagamento na hora de escolher onde comprar. Portanto, quanto mais possibilidades, maior é a sua chance de vender.
\n\n\n\nNo entanto, não se comprometa com algo além da sua realidade. Ou seja, assuma somente trabalhos que consiga realizar com eficiência.
\n\n\n\nDa mesma forma, não deixe de contratar serviços especializados contra fraudes, para fugir de surpresas negativas.
\n\n\n\n\n\n\n\nPor fim, a última dica representa o cuidado com todo o serviço de logística do seu e-commerce.
\n\n\n\nDesse modo, dedique atenção em cuidar do estoque, separar os itens, preparar embalagens legais e, principalmente, cumprir os prazos.
\n\n\n\nAlém disso, escolha um bom parceiro para a entrega dos produtos, pois este é um momento muito especial para os seus clientes.
\n\n\n\nDe fato, existem outras atitudes que podem ser tomadas para estruturar um e-commerce, como a ajuda de profissionais de marketing, que podem te orientar no direcionamento e desenvolvimento das estratégias de venda e divulgação. Mas, com essas dicas básicas, já é possível começar!
\n\n\n\nPor isso, se o seu desejo for abrir um e-commerce para vender os produtos que vendia em sua loja física, não desista.
\n\n\n\nSendo assim, se você não tinha um comércio e deseja começar agora, vá em frente. Este, é um universo que abraça diferentes tipos de empreendedores e você pode ser um futuro exemplo de sucesso.
\n\n\n\nPor fim, espero que as dicas do nosso texto possam ter esclarecido suas dúvidas sobre o que é e-commerce e outros questionamentos sobre este comércio que está crescendo de forma considerável.
\n\n\n\nPortanto, se você gostou deste texto, compartilhe em suas redes sociais, passe para mais amigos, e ajude mais pessoas a ficarem por dentro do assunto.
\n\n\n\nAlém disso, fique de olho em nosso blog, pois o nosso time de conteúdo está sempre preparando matérias como esta, para informar e inspirar boas ideias.
\n\n\n\nCaso tenha ficado alguma dúvida, fala com a gente, estamos à disposição.
\n\n\n\n\n', 'O que é e-commerce? Tudo o que você precisa saber sobre o comércio eletrônico', 'Como funciona o e-commerce? Aprenda a montar uma estratégia eficiente para o comércio eletrônico.', 'publish', 'open', 'open', '', 'saiba-o-que-e-ecommerce', '', 'https://beatz.com.br/marketing-b2b/\nhttps://beatz.com.br/marketing-digital/\nhttps://beatz.com.br/aprenda-a-estruturar-um-blog-profissional-e-transformar-ele-em-uma-ferramenta-para-seu-negocio/\nhttps://beatz.com.br/blog/marketing-b2b/\nhttps://beatz.com.br/blog/aumentando-seus-resultados-com-estrategias-de-marketing/', '2022-02-03 09:49:34', '2022-02-03 12:49:34', '', 0, 'https://beatz.com.br/?p=628', 0, 'post', '', 0), (632, 18, '2020-12-15 11:55:31', '2020-12-15 14:55:31', '', 'meio-platz-o-que-e-ecommerce', '', 'inherit', 'open', 'closed', '', 'meio-platz-o-que-e-ecommerce', '', '', '2021-07-14 14:30:09', '2021-07-14 17:30:09', '', 628, 'https://beatz.com.br/wp-content/uploads/2020/12/meio-platz-o-que-e-ecommerce.jpg', 0, 'attachment', 'image/jpeg', 0), (633, 18, '2020-12-15 11:56:24', '2020-12-15 14:56:24', '', 'Topo - Platz - O que e e.commerce', 'Tudo o que você precisa saber sobre o comércio eletrônico', 'inherit', 'open', 'closed', '', 'topo-platz-o-que-e-e-commerce', '', '', '2020-12-15 11:56:38', '2020-12-15 14:56:38', '', 628, 'https://beatz.com.br/wp-content/uploads/2020/12/topo-platz-o-que-e-ecommerce.jpg', 0, 'attachment', 'image/jpeg', 0), (635, 18, '2020-12-15 14:06:22', '2020-12-15 17:06:22', '', 'Topo - Platz - Google Analytics', 'Conheça e aprenda a configurar a nova ferramenta', 'inherit', 'open', 'closed', '', 'topo-platz-google-analytics-2', '', '', '2020-12-15 14:08:30', '2020-12-15 17:08:30', '', 525, 'https://beatz.com.br/wp-content/uploads/2020/12/topo-platz-google-analytics.jpg', 0, 'attachment', 'image/jpeg', 0), (638, 18, '2020-12-15 14:09:20', '2020-12-15 17:09:20', '', 'Topo - Platz - Agencia Full Service', '', 'inherit', 'open', 'closed', '', 'topo-platz-agencia-full-service-2', '', '', '2020-12-15 14:09:31', '2020-12-15 17:09:31', '', 531, 'https://beatz.com.br/wp-content/uploads/2020/12/topo-platz-agencia-full-service.jpg', 0, 'attachment', 'image/jpeg', 0), (654, 18, '2021-03-06 15:19:46', '2021-03-06 18:19:46', '\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/02/2-1.png\")
KPI ou Key Performance Indicator, traduzindo para Indicador-Chave de Desempenho, é um método de calcular os resultados de performance de ações feitas por uma empresa.
\n\n\n\nDessa forma, pode-se definir como uma ferramenta de gestão, com o intuito de acompanhar e analisar o desempenho de estratégias planejadas. Ou seja, com os KPIs, uma organização pode compreender quais medidas funcionam ou não para o seu negócio.
\n\n\n\nPortanto, os indicadores permitem uma observação mais detalhada sobre os processos, para entender se a sua empresa está atingindo os objetivos definidos.
\n\n\n\nOs indicadores são essenciais dentro do planejamento e estratégias de uma empresa. Dessa forma, com uma análise apropriada, ela consegue definir metas e compreender melhor seus dados.
\n\n\n\nSendo assim, podem utilizá-los em técnicas para acompanhar a performance de um negócio. Ao fazer avaliações a partir de métricas, os KPIs vão apresentar os resultados em número ou porcentagem.
\n\n\n\nPor exemplo, de forma numérica, um visitante em seu site acessou 3 páginas diferentes, e em porcentagem, uma página do seu site teve taxa de conversão de 35% durante certo período.
\n\n\n\nContudo, para melhorar o processo, segmentar as métricas pode ser de grande ajuda. Separando as mais gerais e as mais específicas dentro do negócio.
\n\n\n\nFluxo de caixa e taxa de churn entram na parte de métricas gerais, enquanto taxa de conversão e custo por lead, estão dentro das mais específicas.
\n\n\n\nA resposta é sim! Eles não são a mesma coisa, mas métricas podem vir a ser um indicador-chave de desempenho. Enquanto o KPI está direcionado para o objetivo do seu negócio, as métricas estão mais ligadas às medidas.
\n\n\n\nEntretanto, essa métrica pode se tornar um indicador, caso ela acabe se tornando importante para a estratégia. Portanto, você precisa focar em decidir o que vai trazer resultados para a sua empresa. Use isso como base para escolher um bom KPI.
\n\n\n\nNão se esqueça: o indicador precisa te ajudar e ao seu negócio nas tomadas de decisões. Tenha isso como foco.
\n\n\n\n\n\n\n\nPensando em como um KPI precisa ser relevante para a sua empresa, defini-lo é uma parte importante no processo. Os indicadores estão lá para calcular o desempenho das estratégias e os resultados, então, escolher um indicador certo, vai mostrar a performance certa.
\n\n\n\nExistem alguns aspectos importantes que um KPI deve ter, alguns deles são:
\n\n\n\nExiste uma variedade enorme de indicadores e métricas, com aspectos e características diferentes. Sendo assim, a sua equipe deve escolher quais vão usar, de acordo com os objetivos da empresa.
\n\n\n\nDentro dessa variedade, a maior parte só poderá ser analisada se fizerem testes regularmente para checar os dados.
\n\n\n\nE, agora que você já sabe o que é um KPI, vamos falar sobre as categorias:
\n\n\n\nOs KPIs primários são aqueles encontrados primeiro. São os que calculam o resultado, e, através de informações, vão te dizer se as estratégias da sua empresa estão funcionando.
\n\n\n\nPodemos falar que alguns dos dados essenciais para seus objetivos estão nessa parte.
\n\n\n\nDessa forma, eles serão colocados dentro da rotina da organização, indicando os dados considerados mais importantes. Por exemplo, receita por compra, custo por lead e taxa de conversão.
\n\n\n\nO setor de diretoria, com supervisores ou gerentes, geralmente, fica responsável por esses indicadores, já que eles acompanham o progresso dos resultados na estratégia.
\n\n\n\nOs KPIs secundários têm a função de informar se o gerenciamento de estratégia está bem direcionado através de testes. Ou seja, pode-se dizer que eles funcionam com um suporte aos indicadores primários.
\n\n\n\nTemos como exemplo:
\n\n\n\nReforçando, os KPIs secundários estão ali para apoiar os primários.
\n\n\n\nA terceira, mas não menos importante categoria, é a de KPIs práticos. O gerente de campanhas de marketing precisa estar sempre testando e acompanhando os dados sobre características de usuários. Contudo, a lista de indicadores aqui, é maior.
\n\n\n\nSendo alguns deles:
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/02/9-1.png\")
Preste atenção no objetivo do seu negócio, e defina qual KPI a sua equipe vai utilizar. Com isso, você conseguirá direcionar a sua estratégia de forma mais eficiente e ágil.
\n\n\n\nFoque em dados que estão envolvidos nos resultados que a sua empresa quer ou precisa. Então, invista em marketing digital. Atualmente, se você negligencia essa parte, a chance do seu negócio ficar para trás é enorme.
\n\n\n\nCom isso em mente, você pode acessar nosso site e se informar mais sobre o universo do marketing digital!
\n', 'O que são KPIs e Indicadores de Resultados em marketing digital', 'Quer entender o que é um KPI e Indicador de Resultado, e também como eles funcionam? Pode vir que a gente te explica!', 'publish', 'open', 'open', '', 'kpi-e-indicadores-de-resultados', '', 'https://beatz.com.br/marketing-digital/\nhttps://beatz.com.br/data-driven-marketing/', '2023-02-24 17:24:43', '2023-02-24 20:24:43', '', 0, 'https://beatz.com.br/?p=654', 0, 'post', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (690, 18, '2021-03-12 09:10:57', '2021-03-12 12:10:57', '\nPersona é um personagem semifictício, criado a partir de características e dados de clientes reais, que tem o intuito de representar um consumidor que seria ideal para um negócio ou empresa. Assim, esses dados e características abrangem o comportamento, história, desafios, dados demográficos e objetivos desse tal cliente ideal.
\n\n\n\nPara profissionais de marketing, a pergunta sobre o público-alvo de uma empresa faz parte da sua rotina. Mas, isso tem um motivo, afinal, a importância de saber para quem você está vendendo é enorme. Se você conhece seu consumidor, se torna mais fácil criar conteúdo relevante pra ele.
\n\n\n\nSendo assim, aqui entra o recurso de criação da persona. Pois, é a partir dela que conseguimos pensar na produção de material para redes sociais, sites ou blog. Definir esse cliente com as características principais de quem compra é fundamental.
\n\n\n\nDessa forma, montar uma persona vai ser de grande ajuda para o planejamento de estratégias de marketing em uma empresa. E assim, será melhor ainda se essa representação for precisa.
\n\n\n\nOk, mas o que é uma persona? Vamos te explicar!
\n\n\n\nPersona, nada mais é do que uma representação semifictícia do que seria um cliente ideal para o seu negócio. Ou seja, profissionais de marketing criam um personagem com base nos dados reais de clientes, incluindo características e comportamentos. Além disso, também estruturam toda uma história pessoal, com desafios, objetivos e motivações.
\n\n\n\nAssim, para montar uma persona, você precisa estar em contato com o seu público, analisando ele. Desse modo, isso possibilita a identificação de características em comum entre várias pessoas.
\n\n\n\nContudo, essa persona não precisa ser classificada apenas por dados numéricos, como sexo, idade e região. Ela deve ter como essência, os hábitos e preferências do seus clientes. E lembrando: se você tiver uma base de clientes, ela pode auxiliar muito nessa etapa.
\n\n\n\nAqui, não é o momento para focar apenas em clientes satisfeitos. Ao estudar clientes insatisfeitos, você pode entender novos pontos de vista sobre sua empresa. Use essas informações a seu favor.
\n\n\n\nAgora, vamos te explicar a importância de ter uma persona.
\n\n\n\nCriamos personas para podermos segmentar melhor o público, e com isso, criar mensagens e campanhas específicas para cada um. Dessa forma, a fala certa vai chegar até a pessoa certa, aumentando as chances de atraí-la, ou, até mesmo, convertê-la.
\n\n\n\nComo dizem por aí, quando você tenta falar com todo mundo, acaba falando com ninguém, e aqui não é diferente. Quando você define uma persona para o seu negócio, se torna possível conversar melhor com seu público.
\n\n\n\nPortanto, existem alguns motivos para existir recursos de criação de personas, e alguns deles são:
\n\n\n\nMas, não se esqueça, persona e público-alvo são coisas diferentes!
\n\n\n\nEm resumo, o público-alvo pode ser definido como sendo uma parte da sociedade, onde estão focados seus esforços para vender um produto ou serviço. É mais abrangente e geral, com características em comum, mas não entrando em muitos detalhes.
\n\n\n\nAgora, a persona, é como nós falamos, uma representação, mais específica, detalhada e personalizada do cliente ideal para o seu negócio. Aqui, traça-se um perfil mais complexo, definindo, então, uma identidade.
\n\n\n\nVamos te dar exemplos de cada um:
\n\n\n\nContudo, lembre-se que você não precisa escolher entre uma estratégia ou outra, o uso de ambas no seu planejamento pode trazer mais resultados. Uma estratégia não substitui a outra!
\n\n\n\nAntes de elaborar a sua persona, é muito importante saber definir qual o público que vai ser atingido com os conteúdos da sua marca. Então, é de extrema importância levar em consideração o tipo de modelo do seu negócio, que pode ser tanto B2B (Business to Business) ou B2C (Business to Consumer).
\n\n\n\nExistem diversas diferenças na hora de lidar com cada um desses públicos. Pois, além da linguagem e da abordagem, a construção da persona também é moldada por meio processos internos do setor.
\n\n\n\nO processo de criação de persona tem que ser feito com calma, analisando resultado de pesquisas, estudando seu público e detalhando o perfil de acordo com as informações.
\n\n\n\nAgora que você já possui mais informações sobre o que é uma persona e como criar uma para o seu negócio, chegou a hora de entender a diferença entre esses dois termos.
\n\n\n\nEsse termos é muito usado quando vamos definir a representação fictícia do cliente ideal. Portanto, é criada para ajudar o setor de marketing a entender melhor quem é o seu consumidor, o que ele precisa e o que ele quer.
\n\n\n\nEsse modelo, também é criado na estrutura de um personagem semifictício. Entretanto, aqui o desafio é outro.
\n\n\n\nSendo assim, esse personagem será a \"cara\" e a \"voz da marca\", nesse momento é onde é criada a construção da linguagem da marca, estabelecendo a sua forma de se expressar com base em sua persona.
\n\n\n\nCom essas duas definições, podemos perceber que ambas são importantes para a construção de uma boa estratégia de marketing. Enquanto a buyer persona garante que a sua marca entenda profundamente as necessidades do público, a brand persona irá permitir a criação de uma comunicação única com os clientes, destacando o seu negócio dos concorrentes.
\n\n\n\nAssim que sua equipe estiver conectada com a sua persona, ela está pronta para ser posta à prova auxiliando na otimização da comunicação. Agora, vocês podem começar a planejar estratégias relacionadas à jornada de compra do cliente.
\n\n\n\nUtilize o perfil da persona para criar conteúdo que seja relevante e atraia a atenção de possíveis consumidores. Caso queira melhorar ainda mais, sua empresa pode ir atrás de uma automação de marketing.
\n\n\n\nAgora que você sabe o que são personas, como funcionam e como criá-las, pode começar a aplicá-las em seus planejamentos de estratégias. Lembrando que elas têm uma função como instrumento, portanto, utilize de forma a extrair o melhor resultado possível.
\n\n\n\nGostou do nosso artigo? Em nosso blog temos vários outros materiais como esse, caso esteja interessado em aplicar estratégias de marketing para otimizar a performance da sua empresa!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/03/2-2.png\")
Definimos como jornada do cliente, toda a experiência de um consumidor com uma empresa ou organização. Desde o ponto em que ele descobre uma marca, até o momento de compra.
\n\n\n\nConforme o tempo foi passando, o comportamento dos clientes mudou, dessa forma, as estratégias de marketing precisaram mudar também. Atualmente, as empresas devem estar mais próximas dos seus consumidores durante toda a sua jornada de compra.
\n\n\n\nÉ possível perceber que com o aumento frequente no valor dos produtos, as pessoas deixaram de adquiri-los de uma hora para outra. Com o passar do tempo, a tomada de decisão tem se tornado cada vez mais complexa e madura sobre a compra que será realizada.
\n\n\n\nPor isso, hoje nós iremos falar sobre a jornada do cliente, como ela funciona e como é importante entendê-la.
\n\n\n\nEla é o trajeto que o cliente segue durante a sua relação com uma marca, desde o primeiro contato, até a compra de um produto. Funciona como um \"relacionamento\" entre cliente e empresa.
\n\n\n\nSendo assim, esse primeiro contato pode ser através de um material impresso, conteúdo visual ou até mesmo uma visita.
\n\n\n\nDessa forma, a equipe de marketing consegue analisar como funciona a linha de raciocínio do cliente, para estruturar um planejamento mais eficiente.
\n\n\n\nÉ importante lembrar que, a experiência também faz parte da compra de um produto ou serviço, ou seja, é algo que deve ser levado em conta. Pois, assim será possível criar um conteúdo de marketing melhor.
\n\n\n\nPor isso, empresas devem informar e educar o mercado antes de ofertar algo. Assim, o público poderá identificar melhor, os problemas que existem ou podem existir em seus negócios.
\n\n\n\nAo mapear a jornada do cliente, passamos a saber de todas as ações que o mesmo realiza. Sendo assim, torna-se possível analisar o seu comportamento e conseguir elaborar uma estratégia de venda mais assertiva para o mesmo.
\n\n\n\nAinda com a jornada em ação, ao mapear o seu cliente, é possível descobrir os motivos que o impediram de realizar a compra do seu produto.
\n\n\n\nUma vez que você sabe como o seu cliente se comporta, o processo se torna ainda mais fácil, e você pode descobrir onde estão os pontos mais fortes e os mais fracos quando relacionamos a marca e o cliente.
\n\n\n\nMuitas pessoas ainda confundem esses termos ou acreditam que não existem diferenças entre os dois, e que um pode ser usado como sinônimo do outro, mas não é bem assim que as coisas funcionam, e por mais que eles se interliguem, as suas diferenças não estão apenas em seus nomes.
\n\n\n\nComo falamos acima, a jornada do cliente irá cobrir todas as ações entre o consumidor e a marca. Já quando falamos em jornada de compra, falamos de algo que sempre apenas a uma pequena parcela no caminho.
\n\n\n\nEla se inicia com a percepção de uma necessidade do cliente, mas termina assim que a compra é realizada. Ou seja, ela tem o foco somente nessa ação.
\n\n\n\nIMAGEM AQUI
\n\n\n\nA jornada do cliente funciona como um mapa, com objetivo de guiar o cliente durante seu processo de informação e compra de um produto. Sendo assim, podemos dividi-la em 4 etapas, com o intuito de montar estratégias adequadas para cada uma.
\n\n\n\nAgora, vamos falar um pouco sobre elas:
\n\n\n\nA primeira etapa é a de aprendizado e descoberta. Aqui, o cliente ainda não tem certeza de que tem um “problema” ou necessidade. Talvez ele tenha uma certa dúvida, e por isso acabe pesquisando uma palavra-chave.
\n\n\n\nEle está procurando por um conteúdo mais geral e informativo, através de blogs ou infográficos também. Portanto, nessa etapa você ainda não deve falar sobre a sua empresa. Postagens de blog são eficientes nesse momento.
\n\n\n\nLembrando que nessa etapa, o cliente só está procurando informação. Então, não seja invasivo na sua abordagem. O essencial agora é educar e trazer conteúdo para ele.
\n\n\n\nChegou o momento em que o cliente está considerando uma solução, já que ele reconheceu que tem um problema. Por isso, ele começa a procurar o que pode resolver a sua necessidade.
\n\n\n\nAqui chega o momento de você apresentar o seu produto ou serviço, mostrando que ele pode encontrar o que precisa na sua empresa. O uso da estratégia de Marketing de Conteúdo é eficiente nessa etapa. Pois, ao mostrar que você entende do assunto, o cliente vai se interessar.
\n\n\n\nConteúdos mais específicos como E-books são ótimos, já que eles são mais aprofundados e podem informar melhor ao cliente. Mas, tome cuidado, ainda não é o momento para tentar vender o seu produto.
\n\n\n\nAgora, o potencial cliente já entende exatamente o que precisa para resolver seu problema. Dessa forma, ele começa a considerar opções, e chegou o seu momento de brilhar.
\n\n\n\nO cliente vai estar apto a receber opiniões e recomendações para ajudar na sua decisão. Por isso, apresente conteúdos que funcionem como demonstrações, para que ele saiba que a melhor opção é a sua empresa.
\n\n\n\nEntão, é a hora de fazer uso de estratégias para descobrir mais detalhes e chegar com a solução perfeita para a necessidade dele. E, enfim, fale sobre o seu negócio!
\n\n\n\nO seu cliente está muito mais amadurecido desde o começo da sua jornada, após passar por todas essas etapas. Nesse momento ele está propenso a fechar o negócio.
\n\n\n\nPorém, aqui você precisa continuar tendo cuidado, afinal, ele não pode ser pressionado de forma negativa a concluir uma compra. Mantenha contato, deixe à mostra os benefícios do seu produto e diferenciais também. Ele precisa escolher a sua opção.
\n\n\n\nO uso de cases de sucesso pode te ajudar, pois o cliente poderá ver que outros obtiveram êxito ao optar pela sua empresa. Sem contar que eles podem funcionar como um gatilho mental.
\n\n\n\nMesmo assim, o trabalho não termina por ai e fidelizar o cliente também é essencial dentro de um negócio. Afinal, clientes fiéis servem como defensores da sua empresa.
\n\n\n\nDessa forma, mesmo depois de fechar negócio, mantenha um relacionamento com o seu cliente, principalmente dando suporte e produzindo conteúdos relevantes.
\n\n\n\nQuanto mais uma empresa conhece o seu público, mais fácil fica de criar estratégias eficientes. Ao entender o comportamento dos clientes, torna-se possível montar experiências específicas para eles.
\n\n\n\nCom isso, você vai saber o que deve corrigir ou melhorar, e ver onde o seu planejamento está acertando. Dessa forma, os custos também vão diminuir, gerando maior economia.
\n\n\n\nSe guiado de forma correta, a chance do cliente fechar uma compra se torna maior, aumentando, assim, as vendas do seu negócio.
\n\n\n\nNão existe uma fórmula para mapear a jornada do cliente, então é necessário que você preste muita atenção naquilo que realmente funciona para o seu negócio. Fique sempre de olho nos detalhes, isso pode contribuir muito.
\n\n\n\nE lembre-se, quanto antes a sua empresa entender o comportamento do seu público, mais ágil é o processo de melhoria das estratégias.
\n\n\n\nEntão, se você deseja obter mais sucesso e ser mais assertivo em suas vendas, não deixe de estudar e elaborar uma boa estratégia para a jornada do seu cliente. E se ainda tiver dificuldade, entre em contato com especialistas que possam te ajudar com o assunto.
\n\n\n\nGostou do conteúdo desse artigo? Temos muito vários outros materiais como esse, pra conferir, é só clicar aqui!
\n', 'Você sabe como a jornada do cliente pode impactar o seu negócio?', 'Você sabe o que é a jornada do cliente? Entenda aqui como ela pode ajudar a alavancar a performance da sua empresa!', 'draft', 'open', 'open', '', 'o-que-e-a-jornada-do-cliente', '', '', '2022-04-26 15:43:57', '2022-04-26 18:43:57', '', 0, 'https://beatz.com.br/?p=692', 0, 'post', '', 0), (696, 18, '2021-03-12 14:04:47', '2021-03-12 17:04:47', '\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/02/1-2-2.png\")
Hoje em dia, ter diferentes áreas dentro de uma empresa trabalhando em conjunto pode melhorar muito a performance delas. Sendo assim, aqui entra o tal do SLA, ou Service Level Agreement, traduzindo para acordo de nível de serviço.
\n\n\n\nEssa estratégia é mais vista entre a equipe de marketing e de vendas de um negócio. Porém, você pode estar pensando: “o certo não seria essas áreas trabalharem juntas”? E a resposta é: sim!
\n\n\n\nMas, mesmo parecendo ser óbvio, nem sempre isso acontece. Precisamos pensar que, independente da área, todo mundo dentro de uma empresa está querendo resultados. Dessa forma, ter uma colaboração entre elas pode trazer benefícios para todos.
\n\n\n\nAgora, precisamos falar sobre o que é o SLA em si!
\n\n\n\nO Service Level Agreement, em português, acordo de nível de serviço, nada mais é do que um acordo entre setores diferentes de uma empresa. Geralmente, esse acordo é mais comum entre as áreas de vendas e marketing em um negócio.
\n\n\n\nO objetivo dele, é fazer com que a empresa consiga melhores resultados com a colaboração desses setores. Portanto, esse acordo define as funções e metas de cada um nessas áreas. E ele funciona como um documento que traça um caminho para os funcionários seguirem.
\n\n\n\nAssim, esse mesmo documento serve para manter os \"pés\" do negócio no chão. Isso impede a criação de expectativas irreais em cima de um planejamento.
\n\n\n\nUm exemplo que está dentro desse acordo: a equipe comercial de uma empresa consegue ter uma definição melhor da quantia de Leads para trabalhar. E dessa forma, ajuda na transição desses Leads entre as áreas de marketing e vendas.
\n\n\n\nImplementar esse acordo pode trazer vários benefícios para o seu negócio. Principalmente para deixar mapeadas as funções de cada equipe para conseguir atingir as metas da sua empresa.
\n\n\n\nCom isso, se torna possível focar no que realmente importa, deixando os setores alinhados com os objetivos. Sendo assim, os funcionários se concentram no que precisam realizar, tendo uma performance mais eficiente.
\n\n\n\nDessa maneira, toda a empresa fica alinhada com as mesmas metas e prazos também. Lembrando que o SLA facilita e agiliza a tomada de decisões, impedindo que ações de diferentes equipes entrem em conflito.
\n\n\n\nCom um alinhamento bem estabelecido, a comunicação interna também melhora, pois começa um acompanhamento mais focado nesses processos.
\n\n\n\nPortanto, essa atenção aos detalhes, ajuda na hora de calcular os esforços de cada área. Porém, essa mensuração acontece através do uso de métricas. Para isso, a sua empresa pode utilizar ferramentas do Analytics para interpretar os dados obtidos.
\n\n\n\nPara criar um acordo de nível de serviço eficaz, você pode seguir alguns passos como base, mas sempre encaixando no formato do seu negócio.
\n\n\n\nE que passos são esses? Fique ligado que a gente te conta!
\n\n\n\nAqui, é quando começa o planejamento, onde serão decididos os pontos das estratégias do negócio.
\n\n\n\nNessa etapa, a equipes devem se juntar para discutir os objetivos. Analisar as informações para saber quais taxas estarão presentes no plano da empresa. Em seguida, terão que definir as métricas e KPIs que serão utilizados.
\n\n\n\nJá nessa parte, as equipes precisam decidir a responsabilidade de cada uma, ou seja, onde começam e terminam as suas ações.
\n\n\n\nPor exemplo, um time de marketing, aqui, terá que estar focado na nutrição de leads, enquanto a equipe comercial presta atenção no momento de concluir um negócio.
\n\n\n\nPorém, não se esqueça que, aqui será necessário decidir o método tanto para MQL, quanto para SQL.
\n\n\n\nSim, é importante deixar registrado tudo que é decidido na reunião! Dessa forma, os detalhes sempre estarão disponíveis para serem checados pelas equipes. Isso ajuda a manter uma organização e melhor controle das atividades.
\n\n\n\nÉ fundamental ficar de olho nos detalhes presentes no SLA, então, documentem tudo para facilitar esses processos.
\n\n\n\nManter uma comunicação constante é essencial durante os processos. Porque se esperar para analisar os dados depois de certo período, pode acabar atrasando ou sendo muito tarde para alterações.
\n\n\n\nPor isso, solucionar pequenos erros ou problemas assim que aparecem, é melhor e agiliza a atividade de cada equipe. Os líderes devem estar sempre dispostos para auxiliar os funcionários.
\n\n\n\nComo te contamos ali em cima, eventualmente chega o momento de utilizar ferramentas que envolvem KPIs e métricas. Dessa forma, é preciso acompanhar os detalhes, para conseguir resolver os problemas o quanto antes.
\n\n\n\nPrecisamos lembrar que cada área deve estar atenta a esses detalhes, de forma a trocar informações com os outros times para ficarem alinhados em relação aos objetivos.
\n\n\n\nAqui, é onde a sua equipe deve estudar todos os pontos, e a partir disso, adaptar as estratégias. Veja onde acertaram, onde erraram, o que precisa ser melhorado, esse é o momento de aprendizado.
\n\n\n\nCom isso, a sua empresa conseguirá se preparar e tomar decisões cada vez melhores. Ter um SLA entre setores é vantajoso em muitos aspectos, principalmente para conseguir resultados.
\n\n\n\nEntendeu como ter uma integração entre áreas e equipes é importante? Agora que você já sabe de tudo isso, está na hora de por a mão na massa!
\n\n\n\nGostou do conteúdo desse artigo? Então, aproveite para conferir o nosso blog para ter acesso a muitos outros materiais essenciais para o seu negócio!
\n\n\n\nVocê já ouviu falar sobre benchmarking? Hoje vamos te mostrar um pouco mais sobre esse método de monitoramento da concorrência e te fazer entender melhor o que é, como funciona e qual a sua importância para alcançar o sucesso de vendas em uma empresa.
\n\n\n\nNos dias de hoje, com o mercado cada vez mais concorrido, criar um negócio ou dar início à uma empresa é algo que está se tornando cada vez mais difícil. Pois, é preciso passar por muitos obstáculos, e ser um profissional bem sucedido, é a meta de muitos empresários e gestores.
\n\n\n\nPorém, aqui é onde encontramos uma das maiores dificuldades para esses profissionais: como fazer um negócio crescer com tantos concorrentes, que na maioria das vezes estão no mercado há mais tempo?
\n\n\n\nCom base no questionamento, o processo de benchmarking torna-se fundamental para ajudar em uma situação como essa, e podemos defini-lo como um método de analisar e estudar a concorrência. Mas calma, vamos te explicar melhor como ele funciona.
\n\n\n\nEntão, se você quer saber mais sobre esse tema, continue a sua leitura e descubra todas as informações que você precisa!
\n\n\n\nO benchmarking é uma prática que está presente em muitos negócios de sucesso, e ele visa monitorar e analisar a concorrência. Com isso, uma empresa consegue comparar o seu desempenho, com base no de outras.
\n\n\n\nSupondo que, você é dono de uma mercearia, e o movimento está baixo nesses últimos meses, acarretando em problemas financeiros e resultados ruins. Mas, acaba descobrindo que em um local próximo, uma nova mercearia surgiu, e está movimentada e bem sucedida.
\n\n\n\nSe você decide estudar os processos e performances desse lugar, com o intuito de entender o porquê dele estar conseguindo bons resultados, tecnicamente, está fazendo benchmarking.
\n\n\n\nOu seja, avaliar e estudar a concorrência são métodos presentes nessa técnica. Por isso, se questione sempre, sobre o que você pode estar fazendo e como estão seus resultados.
\n\n\n\nTer um feedback sobre o que funciona é fundamental. Pois, ajuda na hora de tomar decisões em relação ao seu negócio. Então, esteja sempre monitorando o mercado.
\n\n\n\nAdotar essa técnica na sua empresa é essencial para conseguir bons resultados. Afinal, ela traz muitas vantagens, que podem te ajudar a se destacar em meio aos concorrentes.
\n\n\n\nPodemos listar aqui, algumas dessas vantagens:
\n\n\n\nMas, mesmo assim, você precisa ter cuidado, principalmente na hora de aplicar alguma técnica que outra empresa usou. Nem tudo que funciona para um outro negócio, pode funcionar para o seu.
\n\n\n\nDessa forma, entender e interpretar dados será fundamental aqui. Pois pode acontecer de você querer “copiar” a tática de uma empresa, porém, no momento errado, e isso acabar trazendo prejuízos.
\n\n\n\nEntão, não foque em excesso nos concorrentes. Tentar demais se parecer com eles, pode fazer a sua empresa perder características individuais dela.
\n\n\n\nExistem vários tipos de benchmarking no mercado, que podem ajudar a sua empresa.
\n\n\n\nUsar essa ferramenta vai ajudar muito o seu negócio a entender o que funciona ou não. Dessa forma, torna-se possível conseguir bons resultados. A internet pode te apoiar aqui, já que, com ela, você terá acesso a muitos dados do mercado.
\n\n\n\nEle permite a você, saber melhor com o que está lidando, a partir de informações, de forma que o seu negócio não fique refém da concorrência. O marketing e a comunicação digital, abrem um caminho para a sua empresa aprender, também, com referências de fora. E isso facilita o processo de mapear um caminho para a sua equipe seguir.
\n\n\n\nLembrando que, estudar o posicionamento de outras empresas em determinados assuntos, pode ajudar nas decisões da sua!
\n\n\n\n![\"5](\"https://beatz.com.br/wp-content/uploads/2021/03/dicas-para-fazer-um-benchmarking-1024x683.jpg\")
Com essas dicas, é possível alcançar os objetivos da sua empresa através de análises comparativas com os seus concorrentes. Mas lembre-se, contar com uma equipe especialista no assunto te ajudando nesse processo, é a melhor opção.
\n\n\n\nDe fato, é muito importante estudar o seu próprio negócio, para saber o que é necessário melhorar. Fazer perguntas para os seus clientes, pode ajudar muito nessa etapa. Com isso, vai ser possível definir qual o tipo de benchmarking a sua equipe deverá usar.
\n\n\n\nEntão, identifique empresas que passaram por problemas parecidos, e aprenda com os erros delas. Mas, além disso, você também pode criar relações com outras organizações, como uma parceria, de forma que torna-se possível trazer benefícios para ambas.
\n\n\n\nO objetivo aqui é, criar relatórios a partir dos dados, e em seguida analisá-los para entender como será o processo de otimização do seu negócio!
\n\n\n\nE aí, o que achou do conteúdo de hoje? Caso esteja interessado em saber mais sobre o mundo do marketing digital, é só clicar aqui e ler mais artigos como esse em nosso blog.
\n\n\n\nEsperamos que com esse artigo você possa ter entendido um pouco mais sobre o benchmarking e como ele é importante para te ajudar a alcançar o sucesso da sua marca no mercado digital.
\n', 'Benchmarking: como se tornar o melhor do seu segmento de mercado', 'Está ficando para trás na concorrência? Saiba aqui como fazer o seu negócio decolar através da técnica de benchmarking!', 'publish', 'open', 'open', '', 'benchmarking-como-se-tornar-o-melhor-do-seu-segmento', '', 'https://beatz.com.br/data-driven-marketing/\nhttps://beatz.com.br/kpi-e-indicadores-de-resultados/\nhttps://beatz.com.br/blog/kpi-e-indicadores-de-resultados/\nhttps://beatz.com.br/blog/data-driven-marketing/\nhttps://beatz.com.br/blog/o-que-e-semrush/', '2023-09-13 11:09:39', '2023-09-13 14:09:39', '', 0, 'https://beatz.com.br/?p=699', 0, 'post', '', 0), (701, 18, '2021-03-06 16:08:38', '2021-03-06 19:08:38', '\nAs palavras-chave estão presentes no dia a dia de todo mundo que faz pesquisa em sites de busca, como o Google. Elas são aqueles termos que possuem uma ou algumas palavras que resumem o tema da página.
\n\n\n\nPorém, precisamos lembrar que as palavras-chave hoje em dia são mais importantes ainda, pois, são elas que ajudam a guiar um usuário até certo conteúdo.
\n\n\n\nDessa forma, elas também fazem muita diferença quando se trata do SEO de um site. Mas, por que isso? A gente te explica!
\n\n\n\nPodemos dizer que as palavras-chave servem como ferramenta para uma pesquisa. Elas são o que, e como alguém escreve a sua pergunta ou problema em um buscador.
\n\n\n\nNós as definimos, como algo próximo a um instrumento de busca, e devem ser usadas como forma de direcionar a criação de sites. Sendo assim, através delas, você estará dizendo a um buscador: \"Ei, essa minha página está falando sobre determinado assunto!\"
\n\n\n\nOu seja, são elas que vão guiar um usuário até determinada página ou site. Apresentando, assim, uma possível solução para tal problema. E não se esqueça, o certo é palavras-chave, e não palavras-chaves.
\n\n\n\nO mercado, hoje, depende delas. Pois, a partir das palavras-chave, que empresas conseguem traçar um caminho para atrair possíveis clientes.
\n\n\n\nAgora, vamos entender a sua importância.
\n\n\n\nAqui, vamos usar o Google como exemplo. Pois, ele é o buscador mais usado. As palavras-chave vão guiar um usuário até a sua página, então, se elas forem mal utilizadas, o seu site não vai ser encontrado. Por isso, você deve montar planos para usá-las da forma ideal.
\n\n\n\nA relevância é muito importante para o Google. Pois, através de relatórios de SEO, ele vai saber em que posição deve colocar seu conteúdo. Mas, tome cuidado e tenha sempre em mente que o uso de palavras-chave deve estar relacionado ao seu negócio, não apenas ao SEO.
\n\n\n\nAs pessoas pesquisam algo a todo o momento, e cada pesquisa está levando a algum site através das palavras-chave. Por isso, elas também estão envolvidas na geração de leads do seu site.
\n\n\n\nPortanto, a partir do momento em que o seu conteúdo entra no ar, ele estará concorrendo com centenas, ou milhares de outros sites. O seu objetivo deve ser conseguir o melhor ranqueamento, e isso só se torna possível com um bom uso das palavras-chave.
\n\n\n\nDentro disso, ainda existem as palavras-chave negativas. Você sabe o que são?
\n\n\n\nPalavras-chave negativas existem, mas calma, isso não significa que elas não possam ajudar o seu site também.
\n\n\n\nSão elas que mostram aos buscadores o que não deve estar relacionado à sua página. Ou seja, os termos que não estão ligados ao seu conteúdo. Dessa forma, se você sabe o que o seu público não quer encontrar, pode investir tempo e dinheiro nos pontos certos.
\n\n\n\nEntender como elas funcionam vai ajudar, e muito, no processo de criação de conteúdo e marketing do seu negócio. Afinal, isso vai fazer com que o seu site atraia possíveis clientes, e não apenas usuários que só entram por alguns instantes e saem.
\n\n\n\nSendo assim, conhecer tanto palavras-chave positivas, quanto negativas, vai trazer apenas vantagens para a sua empresa.
\n\n\n\nDecidir as palavras-chave ideais é muito importante, pois, lembrando, são elas que guiam um usuário até seu site. Para serem efetivas, precisam se relacionar ao tema ou conteúdo da página. Por isso, saber quais escolher, vai trazer vantagens para o seu negócio.
\n\n\n\nDessa forma, precisamos falar sobre alguns pontos relevantes nessa etapa de decisão. Vamos lá?
\n\n\n\nEntender a sua persona, ou cliente ideal, é essencial. Saber o que ela procura e quais problemas tem, vai te ajudar a definir as palavras-chave. Os termos escolhidos precisam envolver-se com o cotidiano do seu público.
\n\n\n\nÉ através deles que você será encontrado, então, pense no que esse usuário pode estar procurando, e de que forma também. Se a sua equipe conhecer bem a persona do seu negócio, a chance de criarem um bom planejamento é maior.
\n\n\n\nExistem temas que são mais populares do que outros, e isso pode ocorrer de acordo com tendências do momento. Dessa forma, dentro do seu mercado, também terão assuntos que são mais procurados.
\n\n\n\nSendo assim, a sua equipe pode fazer uso de ferramentas que mostram o volume de busca de palavras-chave. Por exemplo, o Google Keyword Planner e o SEMrush.
\n\n\n\nEntão, faça uma pesquisa para entender o quão procurado é determinado tópico.
\n\n\n\nOutro ponto importante dentro do SEO do seu site é a dificuldade de ranqueamento de uma palavra-chave. Portanto, esse ponto está relacionado ao volume de busca também. Pois, um termo muito pesquisado, também é concorrido demais.
\n\n\n\nPense no seu tema, e a partir dele, opte por um equilíbrio entre o volume de busca e a dificuldade de ranqueamento. Lembrando que, se uma palavra-chave for fácil de ranquear, mas não possui busca, veja se vale a pena fazer uso dela.
\n\n\n\nDe nada adianta você correr atrás disso tudo, e no final não conseguir conversões, certo? Por isso, deve-se investir em palavras-chave que tragam esse retorno.
\n\n\n\nUsar termos que puxem bastante tráfego, mas não convertam, não é bom, já que eles não conseguirão nutrir o seu negócio. Portanto, utilizar palavras que, mesmo trazendo pouca visita, tenham uma conversão alta, será muito mais eficiente.
\n\n\n\nPodemos dividir as palavras-chave em duas categorias, Head Tail ou Cauda Curta, e Long Tail ou Cauda Longa. Vamos entender qual a diferença entre elas.
\n\n\n\nEntender como funciona cada uma delas, pode trazer vantagens para o seu negócio em relação à concorrência. Com elas, a sua equipe vai saber como conseguir um melhor ranqueamento para sua página.
\n\n\n\nÉ importante lembrar:
\n\n\n\nVocê precisa prestar atenção na relevância de certas palavras-chave para o seu conteúdo, afinal, não adianta pegar uma palavra boa, mas que não está relacionada ao seu conteúdo.
\n\n\n\nEstude qual tipo de palavra usar, Head Tail ou Long Tail de acordo com o material, pensando sempre no ranqueamento dela. Considere que, termos específicos demais podem ser mais difíceis de trazer tráfego.
\n\n\n\nFique de olho nas tendências, e se atualize sobre assuntos do momento, para não acabar utilizando uma palavra-chave fraca em determinado período.
\n\n\n\nCurtiu o conteúdo desse post? Fique ligado no nosso site, lá tem muito mais!
\n', 'Palavras-chave: qual a definição e por que são tão importantes?', 'Você sabe o que são palavras-chave? E qual a importância delas? Nesse post nós vamos te contar sobre isso e mais um pouco!', 'publish', 'open', 'open', '', 'qual-a-definicao-e-a-importancia-das-palavras-chave', '', 'https://beatz.com.br/5-dicas-a-criar-uma-persona-ideal-para-o-seu-negocio/\nhttps://beatz.com.br/blog/5-dicas-a-criar-uma-persona-ideal-para-o-seu-negocio\nhttps://beatz.com.br/blog/marketing-de-conteudo-o-que-e-e-como-atrair-novos-clientes-com-esse-foco/', '2022-02-03 09:34:10', '2022-02-03 12:34:10', '', 0, 'https://beatz.com.br/?p=701', 0, 'post', '', 0), (712, 18, '2021-01-15 14:22:41', '2021-01-15 17:22:41', '\n\n\n\n\nTodos os conteúdos presentes neste website são de propriedade exclusiva da empresa Beatz (www.beatz.com.br) e de seus parceiros e colaboradores. Os conteúdos podem ser reproduzidos após a autorização escrita do website Beatz (contato@beatz.com.br).
\n\n\n\nTodas as informações, aplicativos e outros conteúdos que pertencem à empresa Beatz, possuem apenas a finalidade informativa, sendo o usuário, então, o único responsável por tudo que ele queira ver no website e também pelas suas ações.
\n\n\n\nO website Beatz não garante a validade, legalidade, integridade, veracidade, autenticidade e precisão dos conteúdos gerados pelos nossos parceiros e colaboradores.
\n\n\n\nA Beatz não poderá ser responsabilizada por danos ou perdas de qualquer valor ou natureza que terceiros ou algum cliente venha a sofrer em razão da:
\n\n\n\n(I) falta de validade, legalidade, integridade, veracidade, autenticidade ou precisão dos dados, materiais técnicos e outros conteúdos deste website;
\n\n\n\n(II) do acesso não permitido a este website, ou da interceptação por terceiros não permitidos de qualquer dado, material técnico ou outro tipo de conteúdo disponível dentro do website;
\n\n\n\n(III) do uso mau feito desse website ou dos seus sistemas e aplicativos;
\n\n\n\n(IV) da possível interrupção, impossibilidade, dificuldade ou falha na utilização ou acesso desse website, de seus serviços, produtos, conteúdos, aplicativos ou sistemas, consequente de caso fortuito, força maior, ou da ação ou omissão de terceiros responsáveis pela hospedagem, acesso, suporte, manutenção e elaboração deste website e de todos os seus conteúdos, sistemas e aplicativos.
\n\n\n\nAo realizar o cadastro e/ou a utilização do website, o usuário estará concordando em:
\n\n\n\n(I) obedecer as normas de uso do website;
\n\n\n\n(II) fornecer informações verídicas, precisas, recentes sobre si mesmo no formulário de cadastro e contato do website, assim como, na edição de perfil;
\n\n\n\n(III) preservar e atualizar imediatamente os dados de registro para mantê-los completos, atuais, exatos e verdadeiros;
\n\n\n\n(IV) manter a sua senha pessoal em sigilo, isentando o site Beatz de qualquer responsabilidade em relação às suas informações de cadastro.
\n\n\n\nSe qualquer dado fornecido pelo usuário for falso, não correto, desatualizado ou incompleto, ou se a Beatz tiver razões suficientes para suspeitar que tais dados sejam falsos, incorretos, desatualizados ou incompletos, a Beatz terá o direito em impedir ou cancelar imediatamente, independente de alguma notificação, a conta do usuário e denegar todo e qualquer uso, presente ou futuro do Serviço, ou parte dele.
\n\n\n\nO usuário concorda e reconhece que, qualquer tipo de material será de total responsabilidade do seu autor, sendo este, o encarregado pelo conteúdo.
\n\n\n\nAo fazer o uso do website, o usuário concorda e reconhece que poderá ficar exposto a conteúdo ofensivo, imoral, desatualizado, incorreto, impreciso e/ou inexato. Sob forma alguma, a Beatz será responsável por qualquer tipo de conteúdo, inclusive aqueles que ocasionem dano e/ou perda ocasionada pelo uso de qualquer tipo de conteúdo que seja transmitido, enviado, exibido ou de qualquer outra maneira disponibilizado através do website.
\n\n\n\nNão é autorizado ao usuário, utilizar o website Beatz para:
\n\n\n\n(I) oferecer qualquer tipo de conteúdo que seja ilegal, invada a privacidade de terceiros, e/ou que seja preconceituoso;
\n\n\n\n(II) atribuir-se a “personalidade” de outra pessoa, jurídica ou física;
\n\n\n\n(III) disponibilizar qualquer tipo de material promocional ou propaganda não solicitados ou não permitidos, tais como: mensagens não solicitadas, correntes, esquemas de pirâmide ou qualquer outro tipo de solicitação;
\n\n\n\n(IV) descumprir, seja intencionalmente ou não, qualquer tipo de norma legal municipal, estadual, federal ou internacional que esteja integrada ao sistema do Brasil;
\n\n\n\n(V) atrapalhar a utilização e o aproveitamento dos serviços do website, realizando quaisquer tipos de abuso, fraude ou flood (mensagens em exagero).
\n\n\n\nA Beatz não garante, aprova, controla ou verifica a exatidão ou a adequação do conteúdo de links. A Beatz não se responsabiliza por danos, perdas ou prejuízos ocasionados por quaisquer omissões, erros, defeitos ou atrasos que possam existir nos serviços, sistemas, informações ou em outros conteúdos fornecidos por links inclusos neste website.
\n\n\n\nO usuário concorda que a Beatz poderá impossibilitar seu acesso ao website através de seu endereço IP, realizar o cancelamento sua conta e/ou o uso desse serviço e editar ou remover qualquer tipo de conteúdo postado no website no caso de não cumprimento dos Termos de Uso do mesmo. O usuário concorda que o fim de seu acesso ao website e aos serviços do mesmo pode acontecer sem uma prévia notificação e concorda e reconhece que a Beatz poderá apagar ou desativar sua conta e todos as informações pertencentes a esta conta e bloquear o acesso a tais informações e serviços.
\n\n\n\nOs Termos de Uso do site Beatz poderão ser modificados ou atualizados a qualquer momento sem qualquer aviso prévio. O usuário poderá verificar a versão mais atualizada dos Termos de Uso acessando esta página:
\n\n\n\nhttps://www.beatz-atual.local/termos-de-uso
\n\n\n\nPara comunicar qualquer infração por parte de outro(s) usuário(s) em relação aos termos de uso do site e/ou para esclarecer qualquer questionamento, envie sua mensagem através do formulário de nosso site ou entre em contato através deste e-mail: contato@beatz.com.br
\n\n\n\nPrimeiramente, você deve estar se perguntando o que seria o Briefing e qual a sua importância em seu marketing digital, certo? Ele é feito para achar a solução que o cliente precisa para seu trabalho, é necessário que seja detalhado e ao mesmo tempo simples e de fácil entendimento.
\n\n\n\nPode ser feito através de um formulário, que servirá de manual, para que o cliente preencha com as informações importantes e necessárias que deseja em seu projeto.
\n\n\n\nO briefing pode te guiar desde campanhas em blogs até posts em redes sociais, servindo como um canal de informação entre a empresa e o cliente.
\n\n\n\nEm outras palavras, ele vai te ajudar nos processos internos e na otimização de seu projeto.
\n\n\n\nAs empresas utilizam o Marketing Digital para divulgar seus produtos com mais facilidade por meios digitais, sabendo que hoje em dia são as formas que mais interessam o público não importando a idade.
\n\n\n\nAlém de que as empresas conseguem acompanhar melhor sobre seu custo e benefícios, também escolhem as melhores estratégias para atrair mais pessoas a conhecerem seus produtos e crescer no meio.
\n\n\n\nVocê também consegue manter um melhor relacionamento com seus clientes e assim atrair uma confiança maior, fidelizando seu público através de e-mail, principalmente.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2021/03/montar-briefing-no-marketing-digital-1-1024x683.jpg\")
É importante que você entenda bem sobre o conteúdo que seu cliente está pensando em criar e que seja escrito de maneira clara e objetiva. Tente absorver o que tem de mais importante.
\n\n\n\nDo mesmo modo, precisamos entender quais as metas e objetivos de seu cliente. Você pode perguntar sobre a meta de visitantes diários, quantidade de leads que quer alcançar, sobre as vendas e etc.
\n\n\n\nUm ponto importante é saber quais os concorrentes deste meio e o que estão fazendo para aumentar seu fluxo de venda e alcance de clientes desejados.
\n\n\n\nTenha sempre uma checklist para ir preenchendo para não se esquecer nenhum ponto importante e assim obter o sucesso em seu objetivo.
\n\n\n\nComo dito anteriormente, é preciso que você conheça bem o seu cliente. Converse com ele, o acompanhe em um dia de trabalho para saber sobre a sua rotina e assim conseguir encontrar a melhor solução para o seu problema.
\n\n\n\nNeste caso, o número de seguidores em suas redes sociais é um fator importante para saber o que precisa mudar e o que ajuda no fluxo de divulgação.
\n\n\n\nSe a empresa possuir um portfólio fica ainda melhor, lá sempre terá mais informações caso você sinta que ainda não conseguiu a quantidade necessárias para conhecer com quem está trabalhando.
\n\n\n\nFique atento às palavras chaves que contém no site da empresa ou que podem agregar valor no seu projeto para chamar atenção e conseguir maior alcance nas buscas do Google. (Uma dica de site para verificar é o Semrush).
\n\n\n\nAliás, tente saber também o impacto da dor que o seu cliente teria, tente entender qual o motivo do porque a empresa precisa vender mais
\n\n\n\nProcure saber sobre o público alvo de seu cliente, faixa etária, gênero e que está em alta para essas pessoas.
\n\n\n\nAlém disso, também terá grande diferença saber o tipo de linguagem que estão acostumados a ler. Não se interessariam por um texto com uma dificuldade maior de leitura se não estão acostumados com aquilo.
\n\n\n\nEnfim, você precisa ter um conhecimento melhor do público para que seus resultados sejam mais satisfatório e tenha facilidade na hora de criar.
\n\n\n\nNeste caso também seria legal publicar alguma enquete ou formulário para conhecer o tipo de público.
\n\n\n\nImagina escrever um texto baseado nas estatísticas do Facebook sendo que o meio de publicação será o Instagram? Você não terá o resultado que imaginou, e ainda perde o tempo e dinheiro que investiu naquela criação.
\n\n\n\nSim, pode acontecer do público ser o mesmo em ambas as redes, mas é importante manter seu foco naquele que sabe que te dará um alcance maior.
\n\n\n\nAssim como coisas boas podem acontecer, alguns erros também são comuns caso não tenha uma boa elaboração e é sobre isso que vamos falar nesse tópico.
\n\n\n\nAlgo que você precisa tomar bastante cuidado são as perguntas superficiais, algo que a empresa não foi atrás de saber sobre seu cliente e acabou colocando na base do \"achismo\".
\n\n\n\nVocê não quer ter uma parceria encerrada por falta de fatos verdadeiros e perder resultados gratificantes, não é mesmo? Por isso a importância da pesquisa sobre o público.
\n\n\n\nPodemos reforçar aqui para que sempre vá atrás do máximo de informações sobre seu cliente e público. Faça um bom trabalho para que, no futuro, ele te indique para outras empresas e seu trabalho cresça.
\n\n\n\nAgora você já tem uma noção básica de como iniciar seu briefing e ter os resultados esperados, se for feito da maneira correta, é claro. Existem muito mais dicas por ai, mas essas já te ajudam para iniciar seus projetos.
\n\n\n\nPense também que cada cliente possui um público e interesses diferentes, é sempre bom criar um modelo único para cada um!
\n\n\n\nSe interessou em nosso conteúdo e quer saber um pouco mais sobre nossa empresa? Entre em contato ou continue visitando nosso site!
\n\n\n\n19 3312-1877 | 19 3312-1878
\n', 'Desbravando o Marketing Digital? Descubra 4 Dicas Essenciais para Criar seu Briefing de Sucesso!', 'Quer saber como organizar um bom projeto e de uma forma simples? Temos aqui 4 dicas de como utilizar o Briefing em seu Marketing Digital.', 'publish', 'open', 'open', '', 'briefing-em-marketing-digital', '', '\nhttps://beatz.com.br/midias-sociais-para-empresas/', '2023-09-12 15:03:25', '2023-09-12 18:03:25', '', 0, 'https://beatz.com.br/?p=1213', 0, 'post', '', 0), (1219, 11, '2021-05-20 14:22:38', '2021-05-20 17:22:38', '\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/03/12-1.png\")
Então, continue a leitura e saiba mais sobre esse assunto!
\n\n\n\nCRM é uma sigla quem vem sendo cada vez mais utilizada no meio digital. Mas, você sabe o que é? Pensando nisso, preparamos uma matéria especial para cessar suas dúvidas.
\n\n\n\nAntes de mais nada, vamos conhecer o seu significado.
\n\n\n\nCRM é uma sigla que significa Customer Relationship Management que, em português, se traduz para Gestão de Relacionamento com o Cliente. Ele nada mais é do que um software que gerencia a relação da empresa com seus clientes. Seja uma grande ou pequena empresa, e-commerce, varejo, entre outros.
\n\n\n\nTem a finalidade de aumentar a satisfação e a fidelização do cliente, além do número de vendas. E isso é realizado a partir da organização e automatização dos processos da empresa, aumentando os lucros e reduzindo os custos, por consequência.
\n\n\n\nEsse software pode facilitar muito a sua vida e de sua empresa, já que você poderá acessá-lo de qualquer lugar em qualquer dispositivo. Cada software pode ter suas especificações bem personalizadas para cada negócio.
\n\n\n\nDe maneira geral, ele possui duas funções básicas:
\n\n\n\nOs setores de marketing e vendas são os mais beneficiados, por conta da organização e facilidade dos dados essenciais para o seu trabalho.
\n\n\n\nSe você não sabe, se a sua empresa precisa ou não de um CRM, aqui vão alguns sinais que indicam a sua necessidade:
\n\n\n\nSe sua equipe de vendas está sempre viajando, você tem dificuldade em encontrar dados dos seus clientes ou sente que está perdendo negociações importantes.
\n\n\n\nAlém disso, sente que sua empresa está crescendo a demanda e você não está acompanhando. Tudo isso são sinais para iniciar o trabalho com o CRM.
\n\n\n\nUtilizar esse tipo de software pode trazer diversos benefícios. Alguns deles são:
\n\n\n\nMuitas pessoas possuem dificuldade em enxergar todos os processos de sua empresa de uma maneira ampla e organizada. O software, por meio dos seus recursos, facilita essa visão.
\n\n\n\nIsso torna a tomada de decisão mais rápida e precisa, por você saber facilmente, tudo que está acontecendo facilmente.
\n\n\n\nVocê também conseguirá enxergar os pontos fracos e fortes de suas equipes, e assim, melhorar a qualidade dos seus colaboradores e do serviço prestado.
\n\n\n\nAlém disso, também será possível visualizar os problemas que atrapalham o desenvolvimento da empresa, e quais os melhores canais de venda ou contato, seja ele físico, por telefone, mídias sociais, entre outros.
\n\n\n\nResumindo, seu olhar para o negócio será como o de uma águia.
\n\n\n\n![\"Blog](\"https://beatz.com.br/wp-content/uploads/2021/05/blog-crm-meio.jpg\")
A produtividade é sempre almejada pelas empresas. Porém, mantê-la por muito tempo é algo mais difícil. O CRM também te ajudará nessa questão.
\n\n\n\nIsso ocorre porque o software melhora a comunicação da sua equipe, a organização de dados e os processos se tornam mais eficientes. As horas de trabalho são otimizadas e o trabalho se torna mais eficaz.
\n\n\n\nO acompanhamento do cliente durante todo o processo de venda, é fundamental para todo negócio. Mas, é preciso organização para realizar o follow-up.
\n\n\n\nO CRM auxiliará nisso também, assim, você saberá lidar melhor com os leads e realizar mais vendas.
\n\n\n\nO software armazena informações precisas, assim, você terá mais facilidade em organizar seu planejamento.
\n\n\n\nNele, você consegue armazenar informações como histórico de interação com os clientes, dados de contato, histórico de compras dos clientes, desempenho dos setores e colaboradores, além de outros.
\n\n\n\nDessa forma, com essas informações na palma da mão, seu planejamento estratégico vai melhorar e, por consequência, os resultados.
\n\n\n\nUma das vantagens de utilizar o CRM é acompanhar em tempo real o desempenho das suas equipes e colaboradores. Ele te mostra os indicadores de vendas, leads, entre outros que cada vendedor possui.
\n\n\n\nAlém disso, você consegue acompanhar de qualquer dispositivo e a qualquer hora. Mesmo que esteja em casa, poderá ver os indicadores do seu próprio celular.
\n\n\n\nAo mesmo tempo, com esses dados, você pode ajustar sua equipe de vendas e enxergar os pontos que precisam de melhoras, seja o marketing direto, indireto, entre outros.
\n\n\n\nAssim, cada vez mais, você terá melhores resultados.
\n\n\n\nO grande propósito desse software é te ajudar a aumentar o número de vendas. Com toda essa organização e visão, certamente elas aumentarão.
\n\n\n\nAlém de ajudar na primeira venda para um determinado cliente, também te auxilia a entender melhor o que este cliente busca, e fidelizar a pessoa com a sua marca.
\n\n\n\nPor conta desses motivos, consequentemente, os clientes se fidelizarão com sua marca e ela será fortalecida. Pois, esses clientes terão um atendimento diferenciado desde o primeiro contato com a marca até o pós-vendas.
\n\n\n\nEntão, agora que você conhece mais sobre o CRM, analise se é viável para você e sua empresa. Além disso, não se esqueça de contratar um serviço de qualidade e com segurança.
\n\n\n\nPrimeiramente, você sabe qual a importância do Marketing Digital para sua empresa? Se a resposta for \'não\', não se preocupe! Vamos te contar um pouco sobre essa ferramenta que fará toda diferença na hora de buscar mais clientes.
\n\n\n\nA princípio, ele é uma maneira de promover sua marca em um ambiente online. Seu uso permite que as empresas utilizem diversas ferramentas digitais para divulgar seu produto de uma maneira mais dependente aos seus clientes.
\n\n\n\nAlém disso, essa estratégia permite identificar melhor o seu público-alvo. Mesmo que o ambiente competitivo não assuste a sua empresa, é importante conhecer e compreender seus concorrentes e suas diferenças, isso te ajudará a melhorar sua reputação.
\n\n\n\nÉ a melhor forma da empresa manter uma comunicação com seu público, além disso, é a melhor e principal maneira de se fazer Marketing atualmente.
\n\n\n\nEle está presente em diversos meios, desde redes sociais até igrejas! Do mesmo jeito, ele é um dos melhores modos para saber como anda o investimento de seu negócio.
\n\n\n\nEstar sempre atento à jornada de compra de seu cliente potencial é um dos passos mais importantes. Pois, informa quais caminhos o visitante percorreu antes de se tornar, finalmente, um cliente.
\n\n\n\nOutro ponto ao qual você deve estar sempre atento é: quais objetivos deseja alcançar com essa estratégia e, utilizando técnicas que reduzam o custo de aquisição do cliente para aumentar seus lucros.
\n\n\n\nContudo, o uso dessa ferramenta está presente em diversos meios, como e-mail marketing, redes sociais, marketing de conteúdo e etc. Falaremos sobre isso mais adiante.
\n\n\n\nTodavia, essa estratégia possui alguns conceitos importantes que serão explicados a seguir:
\n\n\n\nSe você já está nesse universo, é bem provável que já tenha ouvido falar, ou até mesmo criado, a Persona.
\n\n\n\nA persona é um personagem semifictício baseado em consumidores reais que representam clientes ideais para o seu negócio. Dessa forma, você consegue planejar um conteúdo para as pessoas certas e, de certa forma, poupa seu tempo e dinheiro.
\n\n\n\nVeja alguns motivos que justificam a criação de personas:
\n\n\n\nDica: O melhor é que você escreva sobre sua persona da forma mais detalhada possível. É legal que você coloque sobre a escolaridade, local de trabalho, estado civil, suas dores e dificuldades.
\n\n\n\nTambém conhecido como Jornada do Consumidor, são etapas que a pessoa passa antes de definir sua compra.
\n\n\n\nA jornada de compra é o caminho que o cliente percorre desde que ele percebe a existência de um problema, até quando nota, que a solução pode ser algum produto ou serviço seu.
\n\n\n\nPara mostrar como essa jornada funciona, vamos te explicar sobre o funil de vendas, que pode ser aplicado na estratégia de marketing do seu negócio.
\n\n\n\nComo o nome já diz, o funil de vendas se assemelha a um funil comum. Onde a maior parte do processo se concentra em seu topo e depois, partes menores vão se concentrando até seu fundo.
\n\n\n\nEle é composto por 3 etapas: topo, meio e fundo. Então, continue a leitura e saiba sobre cada uma delas:
\n\n\n\nAqui, é a fase da descoberta e aprendizado. No início, a persona ainda não sabe que precisa do seu produto ou serviço. Ela apenas quer saber mais sobre algum problema que está tendo.
\n\n\n\nPor exemplo, quando você sente o sintoma de uma doença, mas ainda não sabe ao certo qual doença é. Sendo assim, vai procurar conhecer mais sobre isso.
\n\n\n\nNesse momento, a pessoa corre atrás de informações que podem esclarecer suas dúvidas. Ela também descobrirá, que há um universo mais amplo do que essa simples pesquisa superficial.
\n\n\n\nDessa forma, os melhores conteúdos para serem trabalhados nesta etapa são:
\n\n\n\nEsses conteúdos são fáceis de serem consumidos e também compartilhados. Assim, o processo de educação dos leads se torna mais fácil.
\n\n\n\nLembre-se que nessa etapa, você ainda não deve citar seu negócio e sua solução. A pessoa está, apenas, querendo saber mais sobre tal tema, mas, ainda não se encontra pronta para a compra.
\n\n\n\nEssa etapa é responsável pela consideração e intenção. Aqui, a persona já entendeu seu problema e está buscando pela melhor solução.
\n\n\n\nA pessoa ainda não está no melhor momento para comprar, mas, se o trabalho for bem feito nessa etapa, ela estará muito perto disso.
\n\n\n\nVocê também pode aprofundar mais seus temas, já que o público está engajado com seus conteúdos de blog e redes sociais. Com isso, seu relacionamento também vai se estreitando.
\n\n\n\nEntão, para produzir esses conteúdos mais avançados, procure fazer:
\n\n\n\nPara você transformar seus visitantes em leads, procure oferecer esses materiais em troca de algum dado. Por exemplo, para a pessoa acessar seu e-book, ela precisa disponibilizar o e-mail.
\n\n\n\nInformações como essa, serão importantes para a jornada do cliente e para qualificar seus leads.
\n\n\n\nPara te ajudar, procure usar landing pages. Assim, as conversões serão otimizadas e mais eficientes para gerar leads.
\n\n\n\nMas, o processo não acaba por aí. Você precisa estar sempre nutrindo esses leads com conteúdos relevantes, até que cheguem no momento da compra.
\n\n\n\nNessa etapa, acontece a avaliação e decisão. Após todo o trabalho de apresentar o problema para as pessoas, transformá-las em leads e nutri-las, elas precisam descobrir a melhor empresa para atendê-las.
\n\n\n\nEssa etapa é crucial no funil de vendas. Mesmo você tendo nutrido o lead, se o trabalho não for bem feito aqui, ele pode optar pela concorrência. Assim, outra pessoa pode se beneficiar com seu lead nutrido.
\n\n\n\nAqui, você deve trabalhar bastante a persuasão do cliente. Apresente tudo que seu negócio pode oferecer de bom para ele, seus benefícios, diferenciais, vantagens etc.
\n\n\n\nAlém disso, faça o uso de provas concretas como, por exemplo, seus cases de sucesso. O lead precisa sentir a confiança de que está em boas mãos.
\n\n\n\nTodo contato que, ao visitar seu site, por exemplo, deixa informações sobre ele, como e-mail em uma Landing Page, se torna um Lead.
\n\n\n\nMas, para ele ser considerado um Lead Qualificado, ele precisa apresentar características ou dados que o mostrem ele como um possível cliente. Ou seja, tem que ser um contato que possua o perfil semelhante ao da sua persona.
\n\n\n\nQuando você entender o seu público, será o momento de começar a pensar no formato de conteúdo disponível para ele. O seu time de marketing deve criar conteúdos que envolvam os problemas dos clientes.
\n\n\n\nAqui, entra a estratégia de Inbound Marketing, que diz para seguirmos algumas etapas na criação de material, de acordo com a Jornada de Compra:
\n\n\n\nAqui o objetivo é entregar algum material rico em troca de visitantes, alguma oferta que chame a atenção do consumidor para que deixe suas informações no banco de dados.
\n\n\n\nEssas páginas são totalmente focadas na conversão. Esta é uma estratégia amplamente utilizada em marketing digital, para que os visitantes não sejam distraídos e sim convertidos. Sua taxa de conversão geralmente é muito alta.
\n\n\n\nKPI ou Key Performance Indicator, traduzindo para Indicador-Chave de Desempenho, é um método de calcular os resultados de performance de ações feitas por uma empresa.
\n\n\n\nDessa forma, pode-se definir como uma ferramenta de gestão, com o intuito de acompanhar e analisar o desempenho de estratégias planejadas, ou seja, com os KPIs, uma organização pode compreender quais medidas funcionam ou não para o seu negócio.
\n\n\n\nPortanto, os indicadores permitem uma observação mais detalhada sobre os processos, para entender se a sua empresa está atingindo os objetivos definidos.
\n\n\n\nA seguir, confira alguns dos KPIs que a sua empresa pode usar:
\n\n\n\nOs KPIs primários são aqueles encontrados primeiro. São os que calculam o resultado, e, através de informações, vão te dizer se as estratégias da sua empresa estão funcionando.
\n\n\n\nPodemos falar que alguns dos dados essenciais para seus objetivos estão nessa parte.
\n\n\n\nDessa forma, eles serão colocados dentro da rotina da organização, indicando os dados considerados mais importantes. Por exemplo, receita por compra, custo por lead e taxa de conversão.
\n\n\n\nO setor de diretoria, com supervisores ou gerentes, geralmente, fica responsável por esses indicadores, já que eles acompanham o progresso dos resultados na estratégia.
\n\n\n\nOs KPIs secundários têm a função de informar se o gerenciamento de estratégia está bem direcionado através de testes. Ou seja, pode-se dizer que eles funcionam como um suporte aos indicadores primários.
\n\n\n\nTemos como exemplo:
\n\n\n\nReforçando, os KPIs secundários estão ali para apoiar os primários.
\n\n\n\nA terceira, mas não menos importante categoria, é a de KPIs práticos. O gerente de campanhas de marketing precisa estar sempre testando e acompanhando os dados sobre características de usuários. Contudo, a lista de indicadores aqui, é maior.
\n\n\n\nSendo alguns deles:
\n\n\n\nSão botões que direcionam a ação que os usuários devem seguir ao visitar uma página; normalmente são colocados no final de um post com alguma frase que chame a atenção do visitante para que continue acessando seu blog.
\n\n\n\nSeu intuito é que os visitantes cheguem preparados no momento de realizar sua compra.
\n\n\n\n![\"Saiba](\"https://beatz.com.br/wp-content/uploads/2021/05/saiba-a-importancia-do-marketing-digital-em-seu-projeto-meio.jpg\")
Como citamos anteriormente, o marketing está presente em diversos meios, e vamos citar 3 deles aqui:
\n\n\n\nEsse método, além de educar o visitante, ele o mantém informado, tendo como objetivo final, de mantê-lo como seu cliente por um bom tempo.
\n\n\n\nOutra coisa importante, é para que fique mais fácil na hora da pessoa encontrar seu conteúdo ao pesquisar alguma solução para sua dúvida. É sempre bom falar sobre assuntos relacionados ao seu projeto para solucionar as dores do cliente.
\n\n\n\nÉ usado para fortalecer sua marca, aumentar o fluxo de vendas e é um dos melhores métodos para comunicação direta com seus clientes.
\n\n\n\nMuitos compram listas de e-mail com o pensamento de que estará aumentando suas chances de conseguir clientes, mas, ao contrário, esse é o método menos recomendado para se chegar em um bom resultado.
\n\n\n\nConquiste sua lista de clientes através de formulários, oferecendo algum material para que a pessoa tenha ainda mais interesse em seu negócio.
\n\n\n\nAlém disso, é recomendado o uso de imagens para que a leitura não se torne algo muito cansativo para seu cliente. Mas não abuse muito desse meio.
\n\n\n\nHoje, é bem comum que as empresas utilizem redes sociais para divulgar seus projetos e atrair clientes, sempre postando atualizações e enquetes para que se aproxime mais de seu público. É a maneira mais popular no momento.
\n\n\n\nNesse caso, também é bem importante a elaboração da persona para decidir qual será o público-alvo e assim direcionar posts a eles. Esteja atento, também, em qual rede social a sua persona se encontra, para poupar tempo e dinheiro, que serão perdidos caso não tenha o resultado esperado.
\n\n\n\nSempre estabeleça metas e acompanhe o crescimento para saber onde está errando ou acertando em sua divulgação.
\n\n\n\nCertamente você já deve ter visto muitas empresas que trabalham com Marketing digital, e esse é um bom investimento para quem está iniciando seu projeto.
\n\n\n\nEssas empresas trabalham para o crescimento do seu negócio da forma que você sempre sonhou, e contam com mecanismos certos.
\n\n\n\nVisite o nosso blog e saiba um pouco mais sobre o mundo do Marketing Digital!
\n', 'Saiba a importância do Marketing Digital em seu projeto!', 'Venha entender como o Marketing Digital pode te ajudar a vender e conquistar mais clientes.', 'publish', 'open', 'open', '', 'importancia-do-marketing-digital', '', '\nhttps://beatz.com.br/blog/5-dicas-a-criar-uma-persona-ideal-para-o-seu-negocio/', '2021-09-13 15:18:43', '2021-09-13 18:18:43', '', 0, 'https://beatz.com.br/?p=1340', 0, 'post', '', 0), (1366, 12, '2021-03-10 11:00:35', '2021-03-10 14:00:35', '', '\"Velocidade foi o principal resultado\"', '', 'publish', 'closed', 'closed', '', 'velocidade-foi-o-principal-resultado', '', '', '2021-03-25 10:00:38', '2021-03-25 13:00:38', '', 0, 'https://beatz.com.br/?post_type=depoimento&p=1366', 0, 'depoimento', '', 0), (1369, 10, '2021-03-10 09:41:01', '2021-03-10 12:41:01', '', 'beatz-sobre-banner', '', 'inherit', 'open', 'closed', '', 'beatz-sobre-banner', '', '', '2021-03-10 09:47:41', '2021-03-10 12:47:41', '', 16, 'https://beatz.com.br/wp-content/uploads/2021/03/beatz-sobre-banner.jpg', 0, 'attachment', 'image/jpeg', 0), (1371, 10, '2021-03-10 10:11:39', '2021-03-10 13:11:39', '', 'capa-aprenda-os-5-passos-para-fortalecer-sua-marca', '', 'inherit', 'open', 'closed', '', 'capa-aprenda-os-5-passos-para-fortalecer-sua-marca', '', '', '2021-03-10 10:18:03', '2021-03-10 13:18:03', '', 8, 'https://beatz.com.br/wp-content/uploads/2021/03/capa-aprenda-os-5-passos-para-fortalecer-sua-marca.jpg', 0, 'attachment', 'image/jpeg', 0), (1373, 10, '2021-03-10 10:17:28', '2021-03-10 13:17:28', '', 'capa-entendendo-o-marketing-de-performance', '', 'inherit', 'open', 'closed', '', 'capa-entendendo-o-marketing-de-performance', '', '', '2021-03-10 10:18:12', '2021-03-10 13:18:12', '', 8, 'https://beatz.com.br/wp-content/uploads/2021/03/capa-entendendo-o-marketing-de-performance.jpg', 0, 'attachment', 'image/jpeg', 0), (1380, 6, '2021-03-10 11:13:29', '2021-03-10 14:13:29', '', 'depoimento-addee', '', 'inherit', 'open', 'closed', '', 'depoimento-addee-2', '', '', '2021-07-14 14:17:12', '2021-07-14 17:17:12', '', 1366, 'https://beatz.com.br/wp-content/uploads/2021/03/depoimento-addee-1.jpg', 0, 'attachment', 'image/jpeg', 0), (1400, 13, '2021-03-12 09:19:14', '2021-03-12 12:19:14', '', 'criar uma persona para seu negocio', '', 'inherit', 'open', 'closed', '', 'criar-uma-persona-para-seu-negocio', '', '', '2021-03-12 09:20:43', '2021-03-12 12:20:43', '', 690, 'https://beatz.com.br/wp-content/uploads/2021/03/criar-uma-persona-para-seu-negocio.jpg', 0, 'attachment', 'image/jpeg', 0), (1443, 6, '2021-03-12 15:45:27', '2021-03-12 18:45:27', '', 'SLA: o que é o acordo de nível de serviço e como ele pode ajudar o seu negócio?', '', 'inherit', 'open', 'closed', '', 'sla-acordo-de-nivel-de-servico-e-como-ele-pode-ajudar-o-seu-negocio', '', '', '2021-03-12 15:45:46', '2021-03-12 18:45:46', '', 696, 'https://beatz.com.br/wp-content/uploads/2021/03/sla-acordo-de-nivel-de-servico-e-como-ele-pode-ajudar-o-seu-negocio.jpg', 0, 'attachment', 'image/jpeg', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (1467, 6, '2021-03-15 14:24:36', '2021-03-15 17:24:36', '\nDefinir objetivos de marketing é fundamental caso sua empresa esteja querendo ter sucesso no seu segmento. Conforme o tempo passa, o mercado está ficando cada vez mais competitivo. Surgem mais concorrentes e isso pode saturar o público.
\n\n\n\nDessa forma, a importância de definir os objetivos de marketing é enorme, pois, assim, a sua empresa tem um rumo para seguir. Contudo, mesmo estando em segmentos parecidos, nem sempre faça o que seus concorrentes estão fazendo.
\n\n\n\nPortanto, hoje vamos conversar sobre como é essencial mapear seus objetivos de marketing, dando a devida atenção para aspectos que são dentro de uma estratégia eficiente.
\n\n\n\nOs objetivos da sua empresa precisam estar relacionados aos resultados do seu negócio também. Contudo, essas metas podem ser diferentes para empresas do mesmo segmento, que estão em \"nível\" diferentes.
\n\n\n\nPor exemplo, uma empresa de pequeno porte, muitas vezes tem o objetivo de se apresentar no mercado, educando seu público e tentando se estabilizar. Já uma empresa grande, pode ter como meta aumentar o seu número de vendas e a fidelização de clientes.
\n\n\n\nSendo assim, os objetivos podem variar de acordo com cada negócio.
\n\n\n\nPensando nisso, após entender essa parte e quais os objetivos da sua empresa, agora você precisa definir quais estratégias de marketing serão utilizadas. Procure entender qual o estágio de maturidade do seu negócio, afinal, a sua equipe de marketing precisa saber disso para estruturar o planejamento.
\n\n\n\nEm uma empresa que está começando e possui apenas um marketing inicial, o objetivo não pode ser alcançar vendas enormes ou conquistas extraordinárias. Cada coisa precisa ser feita no seu tempo.
\n\n\n\nAgora, imagine um negócio que já possui mais estabilidade no mercado, tem todo um histórico, clientes e passou por muitos processos. Para ele, estruturar estratégias se torna mais plausível, visto que existe uma base de informações mais concreta.
\n\n\n\nEstudar o mercado e entender como ele funciona, também conta como função do seu time de marketing. Afinal, saber o que falar e pra quem falar é essencial para uma estratégia efetiva.
\n\n\n\nConseguir informações e dados de um determinado público, se torna muito mais fácil quando a sua empresa possui um relacionamento com ele. Criar estratégias eficientes que consigam engajamento, fazem parte do planejamento também. Sendo assim, o seu time precisa saber como se conectar com o público.
\n\n\n\nDessa forma, um bom meio de estudar seus possíveis clientes, é definindo personas para a sua empresa. Afinal, você vai conseguir entender quem consome seu produto ou adquire seu serviço, como eles chegaram até você, por quais motivos e o perfil deles.
\n\n\n\nLembrando que, entender o problema, descobrir a motivação e compreender os desafios do seu público, é fundamental para guiar ele até uma solução.
\n\n\n\nMecanismos de busca, como o Google, podem ser de grande ajuda para negócios que possuem páginas e websites. Por meio dele, o público consegue encontrar a sua empresa através de pesquisas, e quanto melhor o seu ranqueamento, maior a chance de ser encontrado.
\n\n\n\nDesse modo, a grande dúvida que fica é: como conseguir um lugar no topo dos resultados de pesquisa?
\n\n\n\nEm resumo, existe duas respostas para essa pergunta, através do uso de técnicas de SEO e mídia paga. Pensando no SEO, ao utilizar métodos de otimização para a sua página, e criando conteúdo relevante, o próprio Google vai entender isso e te ajudar no ranqueamento.
\n\n\n\nAgora, se tratando de mídia paga, é um meio mais instantâneo, pensado a curto prazo, onde existe um investimento em campanhas, que mostram a sua página como forma de anúncio.
\n\n\n\nPor isso, é bom pesquisar sobre palavras-chave, pois, em ambos os meios, o uso delas se torna essencial para atingir seus objetivos. Se possível, faça uso de ambas as técnicas para conseguir mais resultados.
\n\n\n\nAntes de continuarmos, vamos explicar o que é um Lead, e o que faz dele um Lead Qualificado ou não. Todo contato que, ao visitar seu site, por exemplo, deixa informações sobre ele, como e-mail em uma Landing Page, se torna um Lead.
\n\n\n\nMas, para ele ser considerado um Lead Qualificado, ele precisa apresentar características ou dados que mostrem ele como um possível cliente. Ou seja, tem que ser um contato que possua um perfil semelhante ao da sua persona.
\n\n\n\nQuando você entender o seu público, será o momento de começar a pensar no formato de conteúdo disponível para ele. O seu time de marketing deve criar conteúdos que envolvam os problemas dos clientes.
\n\n\n\nAqui entra a estratégia de Inbound Marketing, que diz para seguirmos algumas etapas na criação de material de acordo com a Jornada de Compra:
\n\n\n\nNão basta apenas fechar um negócio, a parte de retenção de clientes também importa, e muito!
\n\n\n\nO objetivo aqui é criar um relacionamento pós venda com um cliente, criando conteúdos que fidelizem eles com uma comunicação bem planejada. Sendo assim, a sua empresa pode fazer uso de algumas técnicas para manter o seu consumidor por perto.
\n\n\n\nAs redes sociais podem servir como uma ótima ferramenta nessa parte, pois, com ela a sua empresa consegue manter contato com o público. Assim, os clientes se engajam mais com a marca, e formam um relacionamento com ela.
\n\n\n\nPorém, não se esqueça, as pessoas estão nas redes sociais para se entreterem, então crie um formato de postagens que seja agradável para elas.
\n\n\n\nOutra ferramenta de exemplo, a Newsletter, utiliza e-mails para ter esse contato, já que eles são um meio mais comum no universo empresarial. Dessa forma, o correto a se fazer é analisar qual estratégia é melhor de acordo com os objetivos.
\n\n\n\nAqui mostramos alguns pontos que consideramos importantes para definir objetivos de marketing. Mas, existem processos diferentes, cada um específico para uma empresa ou segmento. Nesse momento, é recomendado a ajuda de um especialista, para que o seu negócio não tenha problemas
\n\n\n\nEsteja sempre conectado com o mundo do marketing, estudando a concorrência e as tendências também. E, nessa parte, podemos te ajudar. Acesse nosso site e veja mais conteúdos como esse, é só clicar aqui!
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\"Reduziu o custo por aquisição de clientes\"
O Inbound Marketing é uma vertente do marketing que foca na atração, conversão e encantamento de clientes. Ele foge do marketing tradicional, aquele que faz uso de outdoors, TV, jornais etc.
\n\n\n\nO Inbound possui 3 pilares principais:
\n\n\n\nO marketing sempre focou na interrupção das pessoas para divulgar algum produto ou serviço. Uma das estratégias mais usadas são os comerciais no meio de algum programa de TV ou vídeo no YouTube.
\n\n\n\nQuando você está assistindo sua novela predileta, e aparece aquele comercial de algum produto. Ou está vendo um vídeo interessante no YouTube e um anúncio te interrompe.
\n\n\n\nMas, os tempos agora são outros. Com o avanço da tecnologia e a internet sendo cada vez mais consumida, novos meios de chamar e prender a atenção de uma pessoa surgiram.
\n\n\n\nContudo, as empresas sentiram a necessidade de mudanças no marketing. Sendo assim, foi nessa dor, que o Inbound Marketing surgiu.
\n\n\n\nMuitas empresas estão usando essa estratégia e obtendo resultados excelentes. Entretanto, muitos ainda têm dúvida sobre ela.
\n\n\n\nPensando nisso, preparamos esse conteúdo para acabar com suas dúvidas. Então, continue a leitura e confira:
\n\n\n\nO Inbound Marketing nada mais é do que estratégias de marketing juntam a criação e o compartilhamento de um certo conteúdo para um determinado público-alvo.
\n\n\n\nDessa forma, essa ação busca o consentimento do cliente para se comunicar de forma direta. Assim, se inicia um relacionamento.
\n\n\n\nEm resumo, o Inbound Marketing é o marketing no qual o público chega até o seu negócio, por meio dos seus conteúdos. Com isso, apresentar seus serviços e torná-los clientes fica mais fácil.
\n\n\n\nPor isso, o Inbound também é popularmente conhecido como o \"novo marketing\".
\n\n\n\nEntão, para facilitar seu conhecimento, confira o vídeo abaixo sobre o tema:
\n\n\n\nPrimeiramente, você sabe de onde surgiu o Inbound Marketing? Quando ele foi criado e popularizado? Se não, fique tranquilo, iremos te explicar.
\n\n\n\nDe forma inconsciente, o Inbound Marketing vem sendo usado há muitos anos pelos profissionais do marketing.
\n\n\n\nAs estratégias que possuem o objetivo de gerar conexões, conteúdos relevantes, postagens de valor para seus clientes em potencial, podem ser consideradas como Inbound Marketing.
\n\n\n\nEsse termo foi usado primeiramente pelo Brian Haligan, o cofundador da empresa Hubspot.
\n\n\n\nMas, de acordo com Peter Druker, um guru americano, os pilares do Inbound já veem sendo usados há muitos anos com o conceito principal de Seth Godin, em seu famoso livro \"Permission Marketing\", lançado no ano de 1999.
\n\n\n\nEsse livro comtempla as principais partes do Inbound Marketing e, para você que quer se aprofundar mais no assunto, é uma ótima recomendação.
\n\n\n\nSe fomos mais afundo nesse conceito, podemos notar que ele surge junto com o Marketing Digital e com a relação do consumidor com a publicidade online.
\n\n\n\nAlém disso, antigamente o consumidor não tinha muitas opções para consumir conteúdo. Apenas a TV e jornais impressos.
\n\n\n\nEntão, agora, ele pode decidir o que quer ver e quando através da internet. Os canais, como consumir, conteúdos etc.
\n\n\n\nSendo assim, você precisa que o consumidor escolha consumir seus conteúdos.
\n\n\n\nEntão, a partir daí, se torna cada vez mais importante os planejamentos estratégicos e ações com foco em conversões. E a estratégia do Inbound foca nisso, atrair as pessoas por meio de seus conteúdos.
\n\n\n\nO Outbound é o marketing que estamos mais acostumados a ver desde pequenos. São os outdoors, folhetos, ligações no telefone etc.
\n\n\n\nDessa forma, na maioria das vezes, o custo dessas estratégias é alto e você não consegue mensurar seus resultados. Então, você não sabe ao certo quantas pessoas foram convertidas a partir disso.
\n\n\n\nEm contrapartida, o Inbound, por usar canais de internet como e-mails, blog, redes sociais, possui um custo bem mais baixo. Além disso, você consegue mensurar seus resultados de forma precisa e rápida.
\n\n\n\nO Inbound oferece um conteúdo afim de tirar as dúvidas e resolver a dor das pessoas. Além disso, um relacionamento mais próximo com seu público é construído também.
\n\n\n\nEntão, separamos as principais características do Inbound:
\n\n\n\nO Outbound é um marketing que foca mais em anúncios voltados a jornais, revistas, TV e rádio. Além das redes sociais e blogs.
\n\n\n\nEntão, separamos as principais características do Outbound:
\n\n\n\nContudo, agora que você viu as principais características de cada um, vamos te mostrar os benefícios do Inbound Marketing.
\n\n\n\nEntão, continue a leitura e veja:
\n\n\n\n![\"Blog](\"https://beatz.com.br/wp-content/uploads/2021/05/blog-inbound-marketing-entenda-o-que-e-e-como-utiliza-lo-em-2021-meio.jpg\")
Uma dúvida de muitos que estão começando a entender o Inbound Marketing é: será que vale a pena investir nele?
\n\n\n\nEntão, pensando nisso, vamos mostrar alguns motivos e benefícios que essa estratégia pode oferecer à sua empresa.
\n\n\n\nIndependente do tamanho do seu negócio, seja ele B2B ou B2C, produzir conteúdos relevantes traz diversos benefícios.
\n\n\n\nDessa forma, se você está procurando por uma fortalecimento de marca e aumento de vendas, essa estratégia é a mais recomendada.
\n\n\n\nNo Inbound Marketing, o público curte, comenta, compartilha, engaja bastante com seus conteúdos. Então, veja os motivos que causam esses benefícios:
\n\n\n\nPrimeiramente, uma das vantagens do Inbound é o alcance de um público maior. Mas, não qualquer público e sim um público específico que possui um certo interesse em algum produto ou serviço da sua empresa.
\n\n\n\nSegundo uma pesquisa realizada pela Rock Content, as empresas que usam o Marketing de Conteúdo atingem 2,2 vezes mais visitas do que as empresas que não usam.
\n\n\n\nSendo assim, ao invés de atingir qualquer público, ele foca em um público específico que pode se tornar um futuro cliente.
\n\n\n\nAlém disso, empresas que produzem bastante conteúdo, cerca de 13 ou mais mensais, podem chegar em até 4,2 mais visitas do que seus concorrentes.
\n\n\n\nMas, sabemos que esse alcance não vale de nada se o público alcançado não for seu público alvo. O Inbound foca justamente no ideal, nas pessoas que tem interesse.
\n\n\n\nA mesma pesquisa da Rock Content, também prova que: negócios que usam o marketing de conteúdo, conseguem gerar leads 3,2 vezes do que os que não usam essa estratégia.
\n\n\n\nNo Inbound, pelo fato da persona procurar por seu produto ou serviço, e não ele ser forçado até ela, a relação com elas se torna mais confiável.
\n\n\n\nSendo assim, seus clientes estarão pré-dispostos a ouvir suas dicas, informações e conteúdos.
\n\n\n\nSegundo a empresa HubSpot, que é uma das maiores do mundo no ramo de Inbound Marketing, a maioria das pessoas quando vão comprar algo, preferem pesquisar na internet do que falar com um vendedor.
\n\n\n\nAlém disso, outro ponto importante é que o Inbound foca muito na comunicação aberta e interação com as pessoas. O feedback é essencial, saber a opinião da persona perante ao conteúdo que está consumindo.
\n\n\n\nPara os vendedores, a persuasão é um elemento fundamental. Quando um comprador, na hora da compra estiver com dúvidas, o pós-vendas pode ser bastante complicado.
\n\n\n\nNesse ponto, o Inbound pode te ajudar. Ele faz uso de argumentos concretos, o que melhora o convencimento dos vendedores que se constrói ao passar do tempo.
\n\n\n\nAo longo do processo de Inbound Marketing, sua persona irá receber conteúdos relevantes e do interesse dela. São conteúdos que ela precisa e vai continuar querendo saber mais sobre tal tema.
\n\n\n\nAssim, quando chegar o momento da conversa direta com seus leads, para mostrar as qualidades do seu produto ou serviço, todo histórico de informações e conteúdos será levado em conta.
\n\n\n\nResumindo, todo o esforço e tempo que você gastou na hora da produção de conteúdo, vai ser o fator diferencial e decisivo no momento da compra.
\n\n\n\nO ciclo de vendas é o tempo gasto pela sua empresa na jornada de compra, desde o primeiro contato até a realização da venda.
\n\n\n\nQuanto mais tempo você gastar para transformar seus clientes em leads, maior se torna o custo. Por isso, as estratégias de marketing são importante, ela pode diminuir seu CAC (custo de aquisição de clientes).
\n\n\n\nA redução do tempo preciso para levar alguém até a compra, é uma das melhores utilidades do Inbound Marketing.
\n\n\n\nEssa redução de tempo acontece porque a persona consome um conteúdo mais relevante que acelera o processo. Assim, eles entrar na etapa de decisão da compra mais cedo.
\n\n\n\nDe acordo por uma pesquisa realizada pela Martech em 2017, mais da metade das empresas que usam o Inbound Marketing possuem o ciclo de vendas menor que 30 dias.
\n\n\n\nPor outro lado, apenas 30% das pessoas que usam o Outboun Marketing possuem esse mesmo resultado.
\n\n\n\nEntão, com o menor tempo no ciclo, você aumenta suas vendas e diminui os gastos.
\n\n\n\nAlém de reduzir o custo de aquisição dos clientes, o Inbound Marketing também é uma solução mais barata em geral do que os métodos tradicionais.
\n\n\n\nIsso se dá pelo fato de usar meios de comunicação mais baratos. Os métodos mais tradicionais como TV, outdoors, entre outros, acabam tendo um custo elevado.
\n\n\n\nAlém disso, a qualidade do serviço não é prejudicada. Ao contrário disso, o investimento se torna mais eficiente.
\n\n\n\nEm outras palavras, você investe seu dinheiro em estratégias que realmente funcionam. Você não dá um \"tiro no escuro\".
\n\n\n\nA mensuração de resultados é fundamental para o marketing. Você precisa acompanhar os resultados para ver se suas estratégias estão sendo positivas ou não.
\n\n\n\nEm uma pesquisa da HubSpot, foi relatado que mais de 70% das empresas que calculam seu ROI (retorno sobre investimento), falam que suas estratégias de marketing são eficazes.
\n\n\n\nÉ muito importante que você esteja ciente dos resultados de suas ações. O Inbound proporciona essa análise em tempo real, então, faça o uso constante dela.
\n\n\n\nTodo o conteúdo que é enviado aos seus leads, de certa forma, é uma forma de educá-los. Sendo assim, eles se sentem mais confiantes em realizar a compra.
\n\n\n\nPor isso, um maior ticket médio é gerado quando comparados com os que não passaram pelo processo.
\n\n\n\nCom o Inbound Marketing, você possui todas as ferramentas necessárias para nutrir esses leads e fazer o acompanhamento até oferecer seu produto ou serviço.
\n\n\n\nAlém disso, você não tem prejuízo por tentar vender antes do seu lead querer de fato. Pois, você estará o acompanhando e será mais preciso no momento ideal para a oferta.
\n\n\n\nO Inbound Marketing é um método consolidado. Então, vamos te mostrar algumas estatísticas que comprovam sua eficiência.
\n\n\n\nSegundo a E-commerce Trends:
\n\n\n\nSegundo a IDC:
\n\n\n\nSegundo a Econsultancy:
\n\n\n\nSegundo a Social Media Examiner:
\n\n\n\nSegundo a EduTrends:
\n\n\n\nCom todas essas estatísticas, você não tem mais dúvidas da eficiência do Inbound Marketing né?
\n\n\n\nContudo, é claro que, para obter esses resultados, você precisa planejá-lo e executá-lo da maneira correta.
\n\n\n\nO processo de Inbound Marketing possui 4 etapas fundamentais: atrair, converter, vender e encantar. Então, entenda abaixo um pouco sobre cada uma delas:
\n\n\n\nO Inbound é o melhor método para levar seu conteúdo para o público certo, no momento exato.
\n\n\n\nAgora, vamos falar de cada etapa do funil de vendas no Inbound Marketing. Esse processo irá fortalecer seu relacionamento e gerar vendas.
\n\n\n\nA jornada de compra é o caminho que o cliente percorre desde que ele percebe que tem um problema, até quando nota que a solução é algum produto ou serviço seu.
\n\n\n\nPara mostrar como essa jornada funciona, vamos te explicar sobre o funil de vendas, que pode ser aplicado na estratégia de marketing do seu negócio.
\n\n\n\nComo o nome já diz, o funil de vendas se assemelha a um funil comum. Onde a maior parte se concentra em seu topo e depois menores partes vão se concentrando até seu fundo.
\n\n\n\nEle é composto por 3 partes: topo, meio e fundo. Então, continue a leitura e saiba sobre cada uma delas:
\n\n\n\nAqui, é a etapa da descoberta e aprendizado. No início, a persona ainda não sabe que precisa do seu produto ou serviço. Ela apenas está querendo saber mais sobre algum problema que está tendo.
\n\n\n\nPor exemplo, quando você sente algum sintoma de uma doença, mas ainda não sabe ao certo qual doença é. Sendo assim, você vai procurar saber mais sobre isso.
\n\n\n\nNesse momento, a pessoa corre atrás de informações que podem esclarecer suas dúvidas. Ela também descobrirá que há um universo mais afundo do que essa simples pesquisa superficial.
\n\n\n\nDessa forma, os melhores conteúdos para serem trabalhados nesta etapa são:
\n\n\n\nEsses conteúdos são fáceis de serem consumidos e também compartilhados. Assim, o processo de educação dos leads se torna mais fácil.
\n\n\n\nLembre-se que nessa etapa, você ainda não deve citar seu negócio e sua solução. A pessoa está apenas querendo saber mais sobre tal tema e não está pronta para a compra ainda.
\n\n\n\nEssa etapa é responsável pela consideração e intensão. Aqui, a persona já entendeu seu problema e está buscando pela melhor solução.
\n\n\n\nA pessoa ainda não está no melhor momento para comprar mas, se o trabalho for bem feito nessa etapa, ela estará muito próximo a isso.
\n\n\n\nVocê pode aprofundar mais seus temas também, já que o público está engajado com seus conteúdos de blog e redes sociais. Com isso, seu relacionamento também vai estreitanto.
\n\n\n\nEntão, para produzir esses conteúdos mais avançados, procure fazer:
\n\n\n\nPara você transformar esses visitantes em leads, procure oferecer esses materiais em troca de algum dado. Por exemplo, para a pessoa acessar seu e-book, ela precisa disponibilizar o e-mail.
\n\n\n\nInformações como essa serão importantes para a jornada do cliente e qualificar seus leads.
\n\n\n\nPara te ajudar, procure usar landing pages. Assim, as conversões serão otimizadas e mais eficientes para gerar leads.
\n\n\n\nMas, o precesso não acaba por ai. Você precisa sempre estar nutrindo esses ledas com conteúdos relevantes, até que cheguem no momento da compra.
\n\n\n\nNessa etapa, acontece a avaliação e decisão. Após todo o trabalho de apresentar o problema para as pessoas, transformá-las em leads e nutri-las, elas precisam descobrir a melhor empresa para atende-las.
\n\n\n\nEssa etapa é crucial no funil de vendas. Mesmo você tendo nutrido o lead, se o trabalho não for bem feito aqui, ele pode optar pela concorrência. Assim, outra pessoa pode se beneficiar com seu lead nutrido.
\n\n\n\nAqui, você deve trabalhar bastante a persuasão do cliente. Apresente tudo que seu negócio pode oferecer de bom para ele, seus benefícios.
\n\n\n\nAlém disso, faça o uso de provas concretas como, por exemplo, seus cases de sucesso. O lead precisa sentir a confiança de que ele está em boas mãos.
\n\n\n\nJá citamos aqui no texto, as 4 etapas fundamentais do Inbound. Porém, agora vamos nos aprofundar em cada uma delas.
\n\n\n\nEntão, continue com a gente e confira:
\n\n\n\nVocê gostaria de atrair alguma pessoa para sua empresa que não tenha nenhum desejo de compra? Creio que não. Isso não seria vantajoso para você e só gastaria seu tempo.
\n\n\n\nNo meio digital isso também é válido. Você não precisa atrair muitos clientes, mas sim os clientes ideais. Esses clientes são chamados de tráfego qualificado que, no futuro, podem comprar algum produto ou serviço seu.
\n\n\n\nDessa forma, vamos te mostrar os canais de conteúdo que mais atraem pessoas propícias a se tornarem seus futuros leads:
\n\n\n\nApós a atração de pessoas e transformá-las em leitores do seu conteúdo e seguidores nas mídias sociais, agora você precisa que eles se tornem leads o mais rápido possível.
\n\n\n\nPara isso acontecer, você precisa estreitar o relacionamento com essas pessoas. Continue usando a produção de conteúdo, porém com mais uso da persuasão.
\n\n\n\nEntão, para te ajudar nisso, listamos algumas ferramentas bastante eficazes:
\n\n\n\nAgora que você já atraiu as pessoas, transformou elas em leads, chegou a hora te torná-las clientes. Essa etapa é crucial para que todo o processo tenha sucesso.
\n\n\n\nSendo assim, veja algumas ferramentas que são importantes nesta etapa:
\n\n\n\nApós a conclusão da venda, você deve comemorar. Mas, o trabalho não acaba por ai. Agora você precisa transformar esse cliente em um cliente fixo e defensor da sua marca.
\n\n\n\nCom um trabalho de pós-vendas bem feito, você mantém os clientes consumindo sempre do seu produto ou serviço. Além disso, eles passam a ser o marketing boca a boca do seu negócio, o recomendando para amigos, familiares e conhecidos.
\n\n\n\nDessa forma, listamos abaixo, práticas úteis para você encantar os seus clientes:
\n\n\n\nA mensuração de resultados, é uma das principais vantagens das estratégias online. Com ela, você pode ter uma análise com base em dados.
\n\n\n\nEsse benefício Inbound Marketing, por outro lado, também é uma das responsabilidades maiores das pessoas que trabalham no mundo das estratégias digitais. Medir resultados de forma contínua é um desafio.
\n\n\n\nCom o não acompanhamento das suas estratégias, você não tem certeza do que dá certo e do que não dá certo. Além disso, os processos de ajustes e de otimização acaba levando muito mais tempo, podendo gastar mais dinheiro.
\n\n\n\nPor isso, o marketing digital possui os KPI\'s. Eles são indicadores-chaves e métricas que avaliam seus resultados de forma precisa, rápida e barata.
\n\n\n\nTrabalhar com base nesses dados atualizados torna a estratégia e seu processo evolutivo mais fácil, com menores custos e a ajudam para que as métricas sejam atingidas.
\n\n\n\nAntes de tudo, você precisa ficar atento para não analisar métricas demais ou analisar indicadores errados.
\n\n\n\nPelo alto número de parâmetros, você pode acabar se perdendo no meio de tantos dados e deixar de lado os mais importantes.
\n\n\n\nEntão, pensando nisso, preparamos uma lista com as métricas mais importantes do Inbound Marketing:
\n\n\n\nO ROI (retorno sobre investimento) é métrica principal do marketing que você deve acompanhar. É ele quem dirá se o marketing está trazendo prejuízo ou lucro para seu negócio.
\n\n\n\nEsta conta é bem fácil, você só precisa somas seus investimentos de marketing e comparar com seus resultados em um determinado tempo.
\n\n\n\nDessa forma, você deve levar em conta os leads gerados, redução do ciclo de vendas, compras novas por clientes ativos, além do aumento no número de vendas.
\n\n\n\nEssa métrica irá te mostrar se seu negócio está conseguindo convencer as pessoas. Você precisa analisar quantos visitantes estão se tornando leads, e quantos leads estão se tornando seus clientes.
\n\n\n\nEssa avaliação é fundamental para o trabalho de marketing. Não há resultados reais sem as conversões do ciclo de vendas.
\n\n\n\nFora a taxa de conversão final do funil de vendas, você precisa analisar cada etapa de forma individual, para ver se não há problemas em um certo estágio.
\n\n\n\nCom essa análise, você evita possíveis problemas e os torna mais fáceis de serem resolvidos. Dessa forma, acaba economizando tempo e dinheiro.
\n\n\n\nO CAC (Customer Acquisition Cost), mais conhecido como Custo de Aquisição por Cliente, te mostra qual é o valor gasto pelo negócio para conquistar cada um dos clientes.
\n\n\n\nJá o CLV (Customer Lifetime Value), mais conhecido como Valor Vitalício do Cliente mostra para você, em média, quanto tempo seus clientes permanecem com o seu negócio.
\n\n\n\nPara que sua empresa esteja saudável, é fundamental que o CAC seja bem menor do que seu CLV. Se a situação estiver ao contrário, você pode gastar muito para obter clientes e perder dinheiro.
\n\n\n\nEssa métrica vai te mostrar o nível de satisfação dos seus clientes atuais com a sua empresa. Isso pode ser feito de forma direta e simples, apenas com uma pergunta:
\n\n\n\n\"Numa escala de 0 a 10, quanto você recomendaria esse produto ou serviço para um conhecido?\"
\n\n\n\nSendo assim, com base nesses dados, você pode analisar o que precisa ser melhorado e receber mais atenção.
\n\n\n\nMuitas pessoas possuem a dúvida se o Inbound Marketing funciona para seu negócio. Essa resposta é simples, ele funciona sim.
\n\n\n\nO processo de atração se encaixa para todos os tipos de negócio, seja eles pequenos ou grandes.
\n\n\n\nEntão, veja a seguir, alguns exemplos de negócios que o Inbound Marketing pode ajudar:
\n\n\n\nPrimeiramente, vamos falar sobre as agências de marketing.
\n\n\n\nAs agências, para conseguir vender marketing, precisam de marketing. Sendo assim, com o Inbound Marketing aplicado, a agência consegue captar clientes e usar seu próprio case de sucesso.
\n\n\n\nAlém disso, ela consegue todos os benefícios que o Inbound oferece, como você já viu ao longo desse texto.
\n\n\n\nMuitas pequenas empresas têm a dúvida se o Inbound Marketing é para elas.
\n\n\n\nPor conta de um menor orçamento para o marketing, falta de tempo e outros fatores, essa dúvida acaba surgindo.
\n\n\n\nMas, essa questão é fácil de ser resolvida. O Inbound Marketing funciona muito bem para as pequenas empresas, pelo seu custo-benefício, possibilidade de escalar rapidamente seu negócio e acompanhar seu desempenho de perto.
\n\n\n\nAs indústrias estão cada vez mais, notando como o Inbound Marketing pode ser vantajoso para elas.
\n\n\n\nAlém de fortalecer sua marca no mercado, você consegue atrair mais clientes e conseguir mais vendas.
\n\n\n\nSendo assim, para entender melhor como o Inbound ajudará sua indústria, confira o vídeo abaixo:
\n\n\n\nAs instituições de ensino podem se beneficiar muito com o Inbound Marketing, por ser uma estratégia que tem como base a criação de valores e a educação de seu público.
\n\n\n\nVocê pode atrair mais alunos, com a implementação de processos certos e compartilhando conteúdos e conhecimento.
\n\n\n\nÉ fundamental para um e-commerce, que seu consumidor tenha acesso a informações sobre o negócio antes de realizar a compra.
\n\n\n\nDessa forma, com o Inbound Marketing, você pode criar um blog e fazer com que sua presença nas redes sociais se fortaleça.
\n\n\n\nCom isso, você terá mais poder de influência e, sobretudo, mais vendas para seu e-commerce.
\n\n\n\nPara você desempenhar o Inbound Marketing de forma mais fácil, existem algumas ferramentas para te auxiliar.
\n\n\n\nContudo, existem muitas ferramentas, diversas gratuitas, que vão facilitar seu trabalho. Então, citamos abaixo, algumas delas:
\n\n\n\nPara você escrever conteúdos para o blog de forma organizada, existe uma ferramenta excelente para isso chamada WordPress.
\n\n\n\nEssa ferramenta é gratuita e mantida pela comunidade de usuários. Além disso, possui uma estrutura ótima para os blogs corporativos e temas bastante profissionais.
\n\n\n\nAo longo do texto, foi possível ver porque o e-mail marketing e as ferramentas de automação possuem um papel muito importante no Inbound Marketing.
\n\n\n\nUma das melhores ferramentas para isso, é o RD Station. Ela foi criada e desenvolvida pela empresa Resultados Digitais e se tornou a ferramenta de automação mais conhecida do Brasil.
\n\n\n\nContudo, esse software é completo e suporta todos os tipos de planos para qualquer empresa, independente do seu tamanho.
\n\n\n\nPara você otimizar o SEO do seu blog e site, precisará de uma ferramenta que atenda suas necessidades.
\n\n\n\nSendo assim, o SEMrush é um kit de ferramentas ligadas ao marketing. Com essa plataforma, você pode analisar o tráfego do seu site, pesquisar e analisar palavras-chave, ver seu engajamento nas redes sociais e muito mais.
\n\n\n\nComo a maioria das pesquisar é realizada através do Google, a melhor ferramenta para analisar suas métricas, é o Google Analytics.
\n\n\n\nEle é uma ferramenta totalmente gratuita, completa e atende muito bem desde negócios que estão começando agora até os mais consolidados.
\n\n\n\nGostou de saber mais sobre o Inbound Marketing? Então, não deixe de acompanhar nosso blog para ficar por dentro de tudo sobre esse universo.
\n', 'Inbound Marketing: entenda o que é e como utilizá-lo em 2021', 'Ainda não sabe o que é o Inbound Marketing? 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\n\n\n\nComeçamos o trabalho com o Edifício Cambury na metade de 2019. Quando nos contactaram, estavam pensando em investir nos meios tradicionais de publicidade como: panfletos, banners e outdoor. A partir daí, apresentamos um plano estratégico para trabalhar nos meios digitais, com foco em obter mais resultados, gastando o mínimo possível.
\n\n\n\nEsse case já seria um desafio para nós, pelo fato da construtora não ter muita tradição no ramo de edifícios. Ainda mais, quando a pandemia começou no início de 2020.
\n\n\n\nPrimeiramente, focamos em atingir o fundo do funil. Ou seja, pessoas já qualificadas que estão procurando por um apartamento em Indaiatuba.
\n\n\n\nCom isso, utilizamos anúncios patrocinados no Google e no Facebook, para que pudéssemos chegar até esses possíveis compradores..
\n\n\n\nMesmos assim, ainda teríamos que atingir o meio do funil. E, para isso, focamos em vender os benefícios que o Edifício Cambury poderia oferecer.
\n\n\n\nHoje, Indaiatuba é uma das melhores cidades para se viver no Brasil. Está localizada no interior de São Paulo a 80 km da capital, e além disso, possui a vantagem de estar a 15 minutos do aeroporto de Viracopos.
\n\n\n\nA cidade está se desenvolvendo cada vez mais, com total segurança e bem-estar. Pensando nisso, em todos os nossos anúncios e posts, ressaltamos a boa localidade do edifício.
\n\n\n\nO local da construção não está apenas em uma ótima cidade, mas também, em um excelente bairro. O Jardim Pau Preto é um dos locais mais tradicionais da cidade, perto do Parque Ecológico, escolas, centro, bancos, e todas as outras conveniências necessárias do dia a dia.
\n\n\n\nOu seja, para quem estava procurando por comodidade e praticidade, é o local perfeito.
\n\n\n\nCom base no trabalho em cima da boa localização, conseguimos vender apartamentos até para compradores de fora do país, que sequer conheciam a cidade. Muitos compradores de São Paulo capital e o que mais nos surpreendeu: moradores antigos do bairro.
\n\n\n\nCasais antigos que moravam em grandes casas, acabaram preferindo o apartamento pela questão de espaço, maior segurança e os benefícios que um condomínio proporciona como: academia, piscina, salão de festas, entre outros.
\n\n\n\nAlém da pandemia, uma outra dificuldade era vender o apartamento na planta. A Beatz realizou um treinamento com toda a equipe de vendas dos apartamentos, para alinhar as estratégias.
\n\n\n\nCom isso, conseguimos prender os possíveis compradores por mais tempo, através de métodos de abordagem e agendamentos.
\n\n\n\nNosso grande foco, foi o trabalho através de ferramentas do meio digital. Usamos muitos anúncios no Google e Facebook. No Face, especificamente, criamos um formulário onde o interessado preenchia seus dados e, automaticamente, essas informações eram direcionadas para os corretores.
\n\n\n\nNutrimos o Instagram e o Facebook com postagens semanais sobre o andamento das obras, vídeos de drone para facilitar a visão, e sempre postando as novidades. A cada seis meses, mudamos a paleta de cores das postagens. Com essa mudança semestral, conseguimos prender a atenção dos clientes e usuários por mais tempo, não deixando os posts passarem despercebidos.
\n\n\n\nAlém disso, colocamos um atalho no site do Edifício Cambury, onde o interessado clicava na logo do WhatsApp e já era encaminhado para algum corretor. Dessa forma, colaboramos muito com o trabalho da equipe de vendas.
\n\n\n\nUma outra ferramenta fundamental no processo foi o dark post. Ou seja, os anúncios apareciam somente aos usuários e não ficaram expostos na timeline do edifício. Assim, evitamos que concorrentes pegassem nossos leads.
\n\n\n\nOutra técnica que gerou resultados positivos, foi o disparo de e-mails. Enviávamos para nossa lista de leads, promoções que podiam concluir a venda. Sendo assim, a cada dois meses em média, encaminhávamos um e-mail.
\n\n\n\nA meta para a venda total dos apartamentos era setembro de 2021, mas, com todo o trabalho realizado pela Beatz, elas foram concluídas em abril desse ano.
\n\n\n\nDessa forma, a construtora teve uma economia de 50% do que iria gastar com verbas nesse período.
\n\n\n\nFicamos muitos felizes por auxiliar outro parceiro. Então, venha você também, virar um case de sucesso com a Beatz Digital!
\n', 'Como o Edifício Cambury vendeu todos os apartamentos antes do prazo, durante a pandemia', 'Descubra como o Edifício Cambury vendeu todos os apartamentos antes do prazo, durante a pandemia, com a Beatz Digital!', 'publish', 'closed', 'closed', '', 'como-o-edificio-cambury-vendeu-todos-os-apartamentos-antes-do-prazo-durante-a-pandemia', '', '', '2022-07-07 14:52:13', '2022-07-07 17:52:13', '', 0, 'https://beatz.com.br/?post_type=case&p=2724', 0, 'case', '', 0), (2728, 11, '2021-06-02 16:37:57', '0000-00-00 00:00:00', '\nCriada no início de 2018, a Petzera é uma loja online idealizada para oferecer os melhores produtos e garantir que seu Pet tenha muito conforto, estilo e uma vida feliz. A ideia do projeto surgiu após a adoção do Baden, um cachorrinho que foi resgatado da rua há 5 anos. A vontade de cuidar e proporcionar a ele produtos de qualidade, sempre pensando em melhorar sua experiência de vida, resultou em uma paixão por mundo pet e tudo o que envolve esse meio.
\n\n\n\nO Baden também é o “Product Tester Senior” da Petzera. Todas as revisões de produtos caninos no site são previamente sujeitas ao seu rigoroso e exaustivo processo de avaliação. Dessa forma, os produtos avaliados por ele passam por exigências bem rigorosas, garantindo a qualidade e eficiência de seus produtos e equipe.
\n\n\n\nA Petzera trabalha com uma gama de artigos para pet bastante completa, para oferecer uma grande variedade de modelo e tamanho de caminhas, roupinhas, coleiras, guias e peitorais. Também investem em alimentos e petiscos naturais e orgânicos, sempre pensando na saúde e bem-estar do seu animal de estimação.
\n\n\n\nPara todo mês, temos uma meta de faturamento que deve ser atingido. Nos primeiros meses de 2021, essa meta não estava sendo alcançada. Então, decidimos fazer algumas mudanças nas estratégias para alcançar as metas definidas.
\n\n\n\nPara alcançarmos o resultados, foram usadas as seguintes estratégias:
\n\n\n\nO Inbound Marketing é uma vertente do marketing digital, que foca na atração, conversão e encantamento de clientes. Ele foge do marketing tradicional, aquele que faz uso de outdoors, rádio, TV, jornais etc.
\n\n\n\nO Inbound possui 4 pilares principais:
\n\n\n\nO Inbound oferece conteúdos a fim de tirar as dúvidas e resolver as dores das pessoas. Além disso, um relacionamento mais próximo com seu público também é construído. Com ele, a empresa será beneficiada com:
\n\n\n\nDessa forma, realizamos um trabalho focado nesses 4 pilares.
\n\n\n\nPor meio de uma série de anúncios em mídia digital, essa estratégia atrai leads que estão prontos para comprar. Dessa forma, para quem precisa criar uma estratégia de marketing digital em curto prazo, os projetos de Performance Ads são fundamentais.
\n\n\n\nPara a performance da Petzera, utilizamos campanhas de Google:
\n\n\n\nO Facebook tem mais de 2 bilhões de usuários e o Instagram tem mais de 1 bilhão de contas. Dessa forma, o Brasil tem mais visibilidade nas duas redes sociais e ocupa o terceiro lugar no ranking mundial Em outras palavras, seu público pode estar lá! No total, quase 200 milhões de brasileiros atuam nas redes sociais.
\n\n\n\nNo Facebook da Petzera, utilizamos campanhas de topo, meio e fundo de funil para o público segmentado.
\n\n\n\nAgora, vamos apresentar os resultados que a Petzera obteve, após o uso dessas estratégias.
\n\n\n\nO ticket médio é o valor médio de vendas de um determinado período. Para ser calculado, basta dividir o faturamento total pelo número de vendas. Nesse caso, o período de tempo determinado, são 30 dias.
\n\n\n\nQuando comparamos o mês de fevereiro com março, tivemos um aumento de 9%.
\n\n\n\nO investimento em marketing é uma outra métrica importante para analisarmos. Para calcularmos, dividimos o valor investido pelo faturamento do mês.
\n\n\n\nComparando fevereiro com março, tivemos uma redução de 7%. Sendo assim, a Petzera acabou tendo um menor percentual de todo seu investimento em marketing.
\n\n\n\nComo já citamos, uma de nossas estratégias são os anúncios no Google. E, para toda conversão (venda) existe um valor. Calculamos esse valor, dividindo o investimento pelo faturamento do determinado período.
\n\n\n\nQuando comparamos fevereiro com março, tivemos uma redução de 29%. Então, o custo para a conversão diminuiu consideravelmente.
\n\n\n\nO faturamento total, como o próprio nome diz, é o valor arrecadado no mês. Na comparação do mês de fevereiro com março, a Petzera obteve um aumento de 36% em seu faturamento.
\n\n\n\nContudo, podemos perceber um aumento bastante significativo nas vendas, e a tendência é só aumentar.
\n\n\n\nEntão, venha você também, se tornar um case de sucesso da Beatz Digital! Para conhecer mais cases de sucesso, clique aqui.
\n', 'Veja como a Petzera aumentou seu faturamento em 30% de um mês para outro', '', 'draft', 'closed', 'closed', '', '', '', '', '2021-06-02 16:37:57', '2021-06-02 19:37:57', '', 0, 'https://beatz.com.br/?post_type=case&p=2728', 0, 'case', '', 0), (2740, 11, '2021-06-02 16:39:04', '2021-06-02 19:39:04', '\nA TGF Automotive é um e-commerce que trabalha com produtos automotivos. Hoje, você pode encontrar mais de 7 mil produtos, dentre eles: peças para caminhões, utilitários e carros de passeios. Nessa variedade você encontra peças para sistema de freios, bombas de direção hidráulica, acabamentos, componentes de cardan, polias, tensores, caixas de direção e muito mais.
\n\n\n\nA Beatz Marketing Intelligence é uma agência especializada em marketing digital e cuida dessa área para a TGF, para quem conquistamos excelentes resultados após o uso das nossas estratégias, e que vamos compartilhar com você!
\n\n\n\nSendo assim, continue a leitura e confira!
\n\n\n\nO nosso foco é o marketing digital. Mas, dentre suas vertentes, focamos em:
\n\n\n\nO Inbound Marketing é uma ramificação do marketing digital, que foca na atração, conversão e encantamento de clientes. Por meio dessas técnicas, ele vai além e se destaca do marketing tradicional, aquele que faz uso de outdoors, rádio, TV, jornais etc.
\n\n\n\nNo Inbound utilizamos 4 pilares principais:
\n\n\n\nO Inbound oferece conteúdos a fim de tirar as dúvidas e resolver as dores das pessoas. Além disso, um relacionamento mais próximo com seu público-alvo também é construído.
\n\n\n\nAssim, a TGF Automotive foi capaz de conquistar:
\n\n\n\nO Google Adwords, também conhecido como Google Ads, é o maior canal de links patrocinados na Internet. Portanto, se sua empresa está em busca de uma estratégia de exposição online rápida e eficaz, o Google Ads pode, sem dúvida, dar uma grande ajuda.
\n\n\n\nO Google é o mecanismo de busca mais usado no mundo. E o Google Ads está em uma posição estratégica nos resultados de pesquisa. Os anúncios são personalizados, o que significa que são exibidos com base nos interesses de pesquisa do usuário.
\n\n\n\nSendo assim, o investimento na plataforma gerou o retorno tão esperado para a TGF. Por exemplo:
\n\n\n\nO Facebook tem mais de 2 bilhões de usuários e o Instagram tem mais de 1 bilhão de contas. Dessa forma, o Brasil tem mais visibilidade nessas duas redes sociais e ocupa o terceiro lugar no ranking mundial.
\n\n\n\nEm outras palavras, seu público pode estar lá! No total, quase 200 milhões de brasileiros atuam nas redes sociais. Desta forma, seus clientes podem, sem dúvida:
\n\n\n\nO Instagram Ads é uma ferramenta que pode criar anúncios para feeds e storys da rede social. Contudo, o formato do patrocínio pode variar entre fotos, vídeos, carrosséis e até coleções de fotos.
\n\n\n\nO termo se refere ao Instagram Advertising, que indica a chance de publicidade na mídia. Mas, a função não é tão desconhecida. Isso ocorre porque ele é muito parecido aos anúncios do Facebook e tem funções e eficiência em comum.
\n\n\n\nDessa forma, é inegável que entre os principais objetivos dessas atividades, podemos destacar a geração de cliques.
\n\n\n\nAlém disso, outros objetivos são:
\n\n\n\nFizemos a análise da comparação entre dois trimestres. Para facilitar seu entendimento, vamos nos referir a eles como trimestre A e trimestre B.
\n\n\n\nA venda é o maior foco de qualquer negócio, independentemente do seu tamanho ou ramo. Elas acabam sendo o objetivo número um dos empreendedores.
\n\n\n\nSendo assim, quando falamos do número de vendas da TGF Automotive, tivemos um aumento de 168%, comparando o trimestre A com o trimestre B.
\n\n\n\nOs pedidos são fundamentais para que as vendas sejam realizadas. Então, podemos dizer que um é consequência do outro.
\n\n\n\nDessa forma, como as vendas tiveram um aumento, os pedidos também tiveram um aumento significativo de 217% quando comparamos o trimestre A com o trimestre B.
\n\n\n\nA taxa de conversão é uma das métricas mais utilizadas no marketing digital. Ela é um bom termômetro para medir se os resultados das campanhas estão dando certo. Para calculá-la, basta dividir o número de conversões pelo número de acessos.
\n\n\n\nEntão, quando comparamos a taxa de conversão do trimestre A com o trimestre B da TGF Automotive, tivemos um aumento de 0,01 pontos. Esse número representa um aumento significativo para a empresa, já que os pontos da taxa de conversão são difíceis de serem conquistados.
\n\n\n\nO lucro líquido é o rendimento real do seu negócio. Você pode calculá-lo através da diferença entre a receita total e o seu custo total. O custo são todas as suas despesas com salários, contas, produção, entre outros.
\n\n\n\nSendo assim, o lucro líquido da TGF Automotive, quando comparamos o trimestre A com o trimestre B, tivemos um aumento de 201%.
\n\n\n\nContudo, podemos notar que a empresa teve um aumento significativo em todas as suas vertentes, obtendo mais lucro. Assim, se continuarmos com nossas estratégias, a tendência é aumentar cada vez mais.
\n\n\n\nE você, quer transformar o seu negócio em um case de sucesso da Beatz Digital? Então, entre em contato com um de nossos especialistas e venha para o nosso mundo!
\n', 'Veja como a TGF Automotive aumentou suas vendas em 168% sem investir 1 real a mais', '', 'publish', 'closed', 'closed', '', 'veja-como-a-tgf-automotive-aumentou-suas-vendas-em-168-sem-investir-1-real-a-mais', '', '', '2022-07-07 14:52:39', '2022-07-07 17:52:39', '', 0, 'https://beatz.com.br/?post_type=case&p=2740', 0, 'case', '', 0), (2751, 11, '2021-06-02 16:28:39', '2021-06-02 19:28:39', '\nHoje, vamos te mostrar como o RD Station mudou e agregou à Eco-Sonics.
\n\n\n\nA Eco-Sonics, é uma empresa que tem sua marca como propriedade da Ultronique. Ela conta com profissionais com mais de 25 anos de experiência no ramo de soluções derivadas da tecnologia de ultrassom e limpeza. Está localizada de forma estratégica na cidade de Indaiatuba. A uma distância de 100 km de São Paulo, e 30 km de Campinas.
\n\n\n\nAlém disso, atua em toda a área nacional, com uma equipe especializada de vendedores e vários tipos de soluções em equipamentos ultrassônicos, adequando-os a todos os tipos de processos. Além disso, possui produtos que atendem desde pequenos fabricantes de joias, até os sistemas automatizados de limpeza para indústrias aeroespaciais e de umidificação para as mais diversas aplicações.
\n\n\n\nAinda assim, tem equipamentos para uso em autopeças, laboratórios, ramo médico-hospitalar, universidades, indústrias farmacêutica, automobilística e alimentícia e etc.
\n\n\n\nA Eco-Sonics, tinha uma grande dificuldade em não saber quais eram os resultados do seu site, junto ao mercado. Ou seja, não dava para saber quais as vendas e, quais leads estavam sendo captados através do seu canal.
\n\n\n\nFoi pensando nisso, que foi tomada a decisão de instalar uma plataforma para ajudar no marketing e vendas da empresa. Então, foi decidido, aplicar o RD Station Marketing.
\n\n\n\nA automação de marketing, é feita por meio de ferramentas como o RD Station. Elas são responsáveis por realizar funções pré-determinadas, com base em metas planejadas. Sendo assim, com essa técnica é possível: acionar e-mails, fazer análises de mercado e criar bots de bate-papo.
\n\n\n\nAlém disso, ela pode ajudar a criar páginas de destino e classificações de clientes em potencial. E assim, auxiliar na busca de possíveis clientes. Ofertando nutrição de informações e outras ações.
\n\n\n\nCom isso, você pode ter:
\n\n\n\nApós a inserção do RD, começamos a mensurar as oportunidades vindas do site, com isso, obtivemos um bom número de interesses mensais, da onde, aproximadamente 10%, se tornaram vendas.
\n\n\n\nVale ressaltar que, essa medida foi de grande valor para a empresa. Pois, a mesma, não sabia se o site era um bom meio de vendas.
\n\n\n\nEntão, hoje, a empresa pode organizar melhor suas oportunidades e, por conta disso, ter mais resultados.
\n\n\n\nA Beatz, nasceu com a fusão de duas empresas já consolidadas no mercado, a Alquati Comunicação Brasileira e a Platz Marketing Intelligence. Com o foco em somar expertise para ofertar serviços ainda melhores em: marketing digital, marketing analítico, marketing de conteúdo e marketing de performance. Tornando-se uma das maiores consultoras de marketing digital do estado de São Paulo.
\n\n\n\nSendo assim, faça como a Eco-sonics e torne a sua empresa um case de sucesso da Beatz! Entre em contato com um de nossos especialistas e saiba mais sobre nossos serviços.
\n\n\n\nAlém disso, não deixe de acompanhar nosso blog para ficar por dentro de tudo sobre o mundo do marketing digital!
\n', 'O RD Station Marketing mudou a vida da Eco-Sonics', '', 'draft', 'closed', 'closed', '', 'o-rd-station-marketing-mudou-a-vida-da-eco-sonics', '', '', '2023-08-25 17:25:25', '2023-08-25 20:25:25', '', 0, 'https://beatz.com.br/?post_type=case&p=2751', 0, 'case', '', 0), (2753, 11, '2021-06-02 16:34:25', '0000-00-00 00:00:00', '\nNesse case, você vai descobrir como a Lemasa conseguiu se organizar melhor e mensurar suas oportunidades da forma correta.
\n\n\n\nEm 1989, nasceu a Lemasa, em uma garagem alugada na cidade de São Paulo. A princípio, equipada só com uma fresadora ferramenteira e um torno mecânico, fabricando bicos rotativos para a limpeza interna de tubos.
\n\n\n\nDepois de muitos anos e muito trabalho, atualmente, a Lemasa é a maior fabricante de equipamentos e acessórios de alta e ultra alta pressão da América Latina. Ela fornece para as principais empresas de variados segmentos, como petroquímico, naval, automobilístico, saneamento básico, sucroalcooleiro, petróleo, entre outros.
\n\n\n\nNo ano de 2014, a Lemasa foi incorporada ao Grupo Italiano Comet SPA, detentor da marca HPP, que também fabrica bombas de alta pressão. Hoje, a empresa conta com uma fábrica moderna localizada em Indaiatuba-SP, onde manufatura todos os seus produtos e exporta para o mundo inteiro.
\n\n\n\nA Lemasa tinha uma certa dificuldade em identificar quais leads e vendas estavam sendo resultado do seu website. Ou seja, não era possível mensurar se o trabalho feito na internet estava dando resultados positivos ou não.
\n\n\n\nAssim, pensamos na estratégia de utilizar uma plataforma que fosse capaz de auxiliar esse trabalho, tornando-o mais simples e efetivo. A ferramenta escolhida, foi o RD Station Marketing.
\n\n\n\nRD Station é o maior software de automação de marketing digital do mercado nacional. Esta ferramenta é utilizada para automatizar as operações de marketing de entrada, cujo objetivo é captar estranhos e transformá-los em clientes.
\n\n\n\nComo o nome sugere, o processo de automação de marketing envolve a sistematização de atividades relacionadas ao plano de marketing. Por exemplo, seus principais objetivos são:
\n\n\n\nSuas vantagens
\n\n\n\nSendo assim, se usada de forma certa, a automação de marketing pode resolver muitos problemas. Entre eles:
\n\n\n\nEsses pontos acima, são os dois mais importantes porque. Isso, porque as pessoas têm a opção de fazer apenas o que precisam, sem perder tempo com outras tarefas.
\n\n\n\nApós a implantação do RD Station, a empresa conseguiu melhorar sua organização de vendas. Dessa forma, foi possível identificar os leads e oportunidades que estavam sendo captadas através do seu site. Assim, agora conseguem ter uma visão melhor sobre seu negócio.
\n\n\n\nAlém disso, é possível notar se os conteúdos dos sites estão atraindo o público ou não, a fim de melhorá-los. Importante ressaltar que essa mensuração foi de grande valia para a empresa. Pois, a mesma não acreditava que o site daria tantos resultados de vendas.
\n\n\n\nSendo assim, que tal tornar sua empresa em um case de sucesso da Beatz? Entre em contato com um de nossos especialistas e saiba mais sobre nossos serviços.
\n\n\n\nAlém disso, não deixe de acompanhar nosso blog para ficar por dentro de tudo sobre o marketing digital!
\n', 'Como a Lemasa conseguiu mensurar suas oportunidades de venda', '', 'draft', 'closed', 'closed', '', '', '', '', '2021-06-02 16:34:25', '2021-06-02 19:34:25', '', 0, 'https://beatz.com.br/?post_type=case&p=2753', 0, 'case', '', 0), (2755, 11, '2024-03-08 13:31:05', '2024-03-08 16:31:05', '\nA AB+ Urbanismo é uma empresa com mais de 15 anos de tradição no mercado imobiliário, que nasceu com o propósito de desenvolver e entregar projetos urbanos com foco em loteamentos residenciais e comerciais (fechados e abertos).
\n\n\n\nNos últimos anos, foram entregues empreendimentos inteligentes em todo estado de São Paulo, com localização privilegiada, oferecendo em um só lugar: conforto, qualidade de vida, segurança para toda a família, contato com a natureza e tranquilidade.
\n\n\n\nA AB+ Urbanismo ainda não possuía uma presença forte no meio digital. Era uma empresa que, apesar de sempre ter realizado um trabalho de qualidade em seus empreendimentos, não era tão reconhecida.
\n\n\n\nPorém, com o desenvolvimento do mercado, a empresa percebeu que deveria estar bem posicionada na internet. Em razão disso, chegaram até a gente.
\n\n\n\nPara fortalecer a sua imagem no meio digital, usamos duas principais estratégias: inbound marketing e marketing digital.
\n\n\n\nA seguir, vamos explicar melhor cada uma delas.
\n\n\n\nO Marketing Digital tem como objetivo, promover uma marca dentro do ambiente online. Essa estratégia permite que as empresas usem uma série de processos com ferramentas digitais, para fornecer produtos e serviços mais diretamente aos seus clientes.
\n\n\n\nPelo fato de muitas pessoas estarem conectadas à internet, os empresários buscam, cada vez mais, se comunicarem através das mídias sociais. Muitas têm o foco principal na venda de seu serviço ou produtos. Mas também, no fortalecimento e reconhecimento de sua marca.
\n\n\n\nCom ele, se torna possível:
\n\n\n\nO Inbound Marketing nada mais é do que um conjunto de estratégias de marketing que juntam a criação e o compartilhamento de certo conteúdo, para um determinado público-alvo.
\n\n\n\nDessa forma, essa ação busca o consentimento do cliente para se comunicar de maneira direta. Assim, inicia-se um relacionamento.
\n\n\n\nEm resumo, o Inbound Marketing, é o marketing no qual o público chega até o seu negócio, por meio dos seus conteúdos. Com isso, apresentar seus serviços e torná-los clientes fica mais fácil.
\n\n\n\nPor isso, o Inbound também é popularmente conhecido como o “novo marketing”.
\n\n\n\nCom essas estratégias aplicadas, foi possível potencializar as vendas da AB+ Urbanismo. Conseguimos mostrar ao público quem é a empresa e seus pontos positivos, fazendo-a ocupar seu espaço no mercado digital.
\n\n\n\nNo ano de 2020, a AB+ cresceu 300% e, basicamente, com suas vendas acontecendo através do mercado eletrônico. A marca está cada vez mais consolidada e em constante crescente no ramo imobiliário.
\n\n\n\nSendo assim, já pensou tornar sua empresa em um case de sucesso da Beatz? Entre em contato com um de nossos especialistas e saiba mais sobre os nossos serviços.
\n\n\n\nAlém disso, não deixe de seguir nosso blog para ficar por dentro de tudo sobre o marketing digital!
\n', 'Saiba como a AB+ Urbanismo cresceu 300% em um ano com o marketing digital', '', 'publish', 'closed', 'closed', '', 'saiba-como-a-ab-urbanismo-cresceu-300-em-um-ano-com-o-marketing-digital-2', '', '', '2024-03-08 13:31:05', '2024-03-08 16:31:05', '', 0, 'https://beatz.com.br/?post_type=case&p=2755', 0, 'case', '', 0), (2758, 11, '2021-06-02 16:26:07', '2021-06-02 19:26:07', '\nO marketing de performance é uma estratégia que une ações criativas, ágeis e eficientes, com foco nos resultados. Usando testes e dados, todas as ações realizadas por métodos que asseguram que o investimento nas mídias digitais está dando retorno para a empresa. Para deixar claro a eficiência desse método, vamos te mostrar um case de um cliente nosso.
\n\n\n\nA Mix Jeans é uma empresa pioneira no setor têxtil e atua no ramo desde 1954. Ela é uma fabricante de jeans, e atende o cenário B2B.
\n\n\n\nDessa forma, após criarmos um planejamento estratégico, a modernização da comunicação da marca, construção de um posicionamento voltado ao seu público-alvo, notamos que era o momento ideal de investir no marketing de performance.
\n\n\n\nAntes de tudo, conversamos e definimos que o principal objetivo e desafio seria o aumento de vendas de jeans para as lojas multimarcas.
\n\n\n\nDessa forma, procuramos algumas técnicas que pudessem então atingir o público-alvo. Pesquisamos e descobrimos a história famosa de uma marca consolidada de jeans, fundada por dois irmãos, que utilizavam uma técnica diferente de vendas.
\n\n\n\nA técnica funcionava assim: primeiro, um dos irmãos ia em várias lojas multimarcas e procurava por jeans da sua própria marca. Assim, as lojas que não tinham jeans de sua marca, notavam que estava tendo uma procura por ela.
\n\n\n\nApós isso, no dia seguinte, o outro irmão ia nas mesmas lojas oferecendo o seu produto. Então, como o lojista tinha a memória da marca em sua cabeça, porque já haviam procurado por ela, acabava comprando.
\n\n\n\nCom certeza, essa estratégia gerou muitos resultados positivos. Porém, para nosso cliente em especial, precisamos de algo dentro do marketing digital.
\n\n\n\nEntão, digitalizamos essa técnica e focamos em sua segmentação. Anteriormente, a Mix Jeans realizava a distribuição de todo seu investimento e verba do marketing digital, em todo o Brasil. Eles acreditavam que possuíam clientes em potencial em todo o país.
\n\n\n\nPorém, uma das dificuldades que estavam prejudicando a empresa, era que o valor investido não fazia tanta diferença para esse grande alcance, trazendo um resultado inexpressivo. Sendo assim, vimos a necessidade da mudança e trabalhamos com a verba focada em algumas cidades apenas.
\n\n\n\nEntão, usamos a capacidade máxima do valor nos primeiros 15 dias da estratégia, com foco apenas no público final. O foco da nossa campanha foi mostrar aos lojistas como a marca poderia agregar valor à sua loja, gerando um aumento em suas vendas, já que a Mix Jeans estava tendo uma alta procura.
\n\n\n\nCom isso, em apenas 3 meses, tivemos um aumento de 86% nas vendas da marca, com novos clientes. Um resultado bastante expressivo que prova que o investimento realizado no lugar certo, direcionado para as pessoas corretas, pode gerar muita diferença ao seu negócio.
\n\n\n\nHá diversos métodos que podem ser usados no marketing de performance para gerar bons resultados. Para esse case, fizemos o uso de:
\n\n\n\nEntão, que tal tornar sua empresa um case de sucesso da Beatz? Caso queira, entre em contato com um de nossos especialistas e saiba mais sobre nossos serviços.
\n\n\n\nAlém disso, não deixe de acompanhar nosso blog para ficar por dentro de tudo sobre o mundo do marketing digital!
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'', 'image-29', '', 'inherit', 'open', 'closed', '', 'image-29', '', '', '2021-07-14 13:55:41', '2021-07-14 16:55:41', '', 0, 'https://beatz.com.br/wp-content/uploads/2021/05/image-29.png', 0, 'attachment', 'image/png', 0), (2821, 11, '2021-05-27 15:06:28', '2021-05-27 18:06:28', '', 'image-30', '', 'inherit', 'open', 'closed', '', 'image-30', '', '', '2021-07-14 13:55:40', '2021-07-14 16:55:40', '', 0, 'https://beatz.com.br/wp-content/uploads/2021/05/image-30.png', 0, 'attachment', 'image/png', 0), (2829, 13, '2021-06-02 16:13:46', '2021-06-02 19:13:46', '', 'Edifício Cambury', '', 'inherit', 'open', 'closed', '', 'topo-ed-cambury', '', '', '2021-06-02 16:13:59', '2021-06-02 19:13:59', '', 2724, 'https://beatz.com.br/wp-content/uploads/2021/05/topo-ed-cambury.jpg', 0, 'attachment', 'image/jpeg', 0), (2832, 13, '2021-06-02 16:25:45', '2021-06-02 19:25:45', '', 'Mix Jeans', '', 'inherit', 'open', 'closed', '', 'topo-mix-jeans', '', '', '2021-06-02 16:25:58', '2021-06-02 19:25:58', '', 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13, '2021-06-02 16:38:41', '2021-06-02 19:38:41', '', 'TGF', '', 'inherit', 'open', 'closed', '', 'topo-tgf', '', '', '2021-06-02 16:38:51', '2021-06-02 19:38:51', '', 2740, 'https://beatz.com.br/wp-content/uploads/2021/05/topo-tgf.jpg', 0, 'attachment', 'image/jpeg', 0), (2845, 11, '2021-11-10 15:36:40', '0000-00-00 00:00:00', '\nA Addee é uma empresa brasileira que iniciou suas operações em 2013, com o objetivo principal de revolucionar todo o mercado de prestação de serviço de TI. Além disso, contribuir com o enriquecimento intelectual, financeiro e moral de todos os seus clientes e colaboradores.
\n\n\n\nO negócio nasceu a partir da necessidade de uma prestadora de serviços de TI e, hoje, são distribuidores das principais e melhores ferramentas para outros prestadores de serviço de TI do Brasil inteiro.
\n\n\n\nPor meio do compartilhamento de seus conhecimentos e distribuição de diversas soluções inovadoras para a gestão de TI, trabalham para que o mercado de tecnologia cresça sustentavelmente.
\n\n\n\nCom uma estrutura local, a empresa fornece suporte e atendimento em português. Assim, oferece todo o apoio comercial necessário para as empresas de serviços de TI.
\n\n\n\nConta com uma equipe de profissionais de alta qualificação, apaixonados pelo que fazem. E colocam o relacionamento com os clientes, acima de tudo.
\n\n\n\nInicialmente, a Addee tinha dificuldade em colocar o seu produto no mercado com grande visibilidade, por ser muito específico e exigir certa maturidade do público-alvo. Pensando nisso, através de uma maneira informal e improvisada, começaram o trabalho de divulgação tentando compartilhar seus conceitos, a fim de educar o mercado.
\n\n\n\nPorém, sentiam uma certa limitação nesse trabalho de marketing pela falta de conhecimento. Dessa forma, tinham dificuldade em gerenciar essa etapa do seu processo. Assim sendo, decidiram contratar a Beatz para se responsabilizar por todo o seu marketing digital.
\n\n\n\nPara trabalhar com o marketing digital da empresa, utilizamos as seguintes estratégias:
\n\n\n\nO Inbound Marketing engloba um conjunto de estratégias de marketing que juntam a criação e o compartilhamento de certo conteúdo, para um determinado público-alvo.
\n\n\n\nDessa forma, essa ação busca o consentimento do cliente para se comunicar de maneira direta. Assim, inicia-se um relacionamento.
\n\n\n\nEm resumo, o Inbound Marketing, é o marketing no qual o público chega até o seu negócio, por meio dos seus conteúdos. Com isso, apresentar seus serviços e torná-los clientes fica mais fácil.
\n\n\n\nAssim, foram desenvolvidos diversos conteúdos como textos de blog, e-books e vídeos, para atrair leads até a empresa.
\n\n\n\nO Google Ads é a plataforma de publicidade do Google. Em outras palavras, por meio dela você pode anunciar seu serviço por uma determinada taxa no maior mecanismo de pesquisa da Internet.
\n\n\n\nQuando falamos sobre o Google, somos associados à inovação, conhecimento e tecnologia, e isso de fato ocorre. Portanto, por meio do Google Ads, resultados eficazes podem ser obtidos de forma prática e rápida.
\n\n\n\nSendo assim, ao posicionar os anúncios de forma precisa e inteligente, o Google Ads permite que a empresa tenha um excelente ROI (retorno sobre o investimento) e conquiste ótimos resultados.
\n\n\n\nCom isso, o investimento na plataforma gerou o retorno tão esperado para a Addee, como por exemplo:
\n\n\n\nAnúncios no Facebook e no Instagram, são ferramentas de marketing e publicidade online importantes. Portanto, é possível criar campanhas e anúncios para seus produtos e negócios.
\n\n\n\nO Facebook conta com mais de 2 bilhões de usuários e o Instagram tem mais de 1 bilhão de contas. Dessa forma, o Brasil oferece mais visibilidade nessas duas redes sociais e ocupa o terceiro lugar no ranking mundial.
\n\n\n\nEntão, assim como no Google, no facebook e instagram, também realizamos o trabalho com anúncios para conquistar os objetivos almejados pela empresa.
\n\n\n\nEm conjunto com a Beatz, a Addee adquiriu grande facilidade em seu trabalho. A empresa conseguiu utilizar a expertise dos profissionais da agência que são totalmente capacitados com as novas mudanças relacionadas ao marketing digital.
\n\n\n\nAssim, a empresa não precisa mais parar seus trabalhos para se preocupar em estudar e obter conhecimentos sobre isso. Dessa forma, a velocidade na otimização e na organização dos anúncios e conteúdos, foi um dos principais resultados conquistados.
\n\n\n\nA velocidade foi outro ponto importante. Agora, com a Beatz cuidando de tudo, seu marketing é implantado da melhor maneira possível, trazendo resultados significantes sem preocupação. Assim, os colaboradores da empresa podem focar totalmente em seu trabalho.
\n\n\n\nOutro ponto importante para citarmos: a economia. Como a agência se responsabiliza por tudo, a Addee não precisa criar um novo departamento de marketing na empresa, contratar novos funcionários ou gastar com treinamentos para seus atuais colaboradores.
\n\n\n\nA Beatz utiliza todo o potencial do Marketing Digital para trazer resultados tangíveis. Estamos sempre aprimorando e treinando nosso time com as melhores práticas e tecnologias do mercado. Dessa maneira, nossos clientes podem ter acesso às mais modernas e melhores soluções, possibilitando atingirmos sempre os melhores resultados.
\n\n\n\nE aí, que tal transformar seu negócio, também, em um case de sucesso? Entre em contato com um de nossos especialistas agora mesmo e venha alavancar a sua empresa! Juntos, vamos chegar ainda mais longe.
\n', 'Addee: \"A velocidade foi o principal resultado\" - Cases Beatz', '', 'draft', 'closed', 'closed', '', '', '', '', '2021-11-10 15:36:40', '2021-11-10 18:36:40', '', 0, 'https://beatz.com.br/?post_type=case&p=2845', 0, 'case', '', 0), (2896, 10, '2021-07-06 14:02:18', '2021-07-06 17:02:18', '', 'Blog - Marketing Digital', '', 'inherit', 'open', 'closed', '', 'blog-marketing-digital-meio', '', '', '2021-07-06 14:02:57', '2021-07-06 17:02:57', '', 1340, 'https://beatz.com.br/wp-content/uploads/2021/05/blog-marketing-digital-meio.jpg', 0, 'attachment', 'image/jpeg', 0), (2897, 10, '2021-07-06 14:02:21', '2021-07-06 17:02:21', '', 'Blog - Marketing Digital', '', 'inherit', 'open', 'closed', '', 'blog-marketing-digital-topo', '', '', '2021-07-06 14:02:36', '2021-07-06 17:02:36', '', 1340, 'https://beatz.com.br/wp-content/uploads/2021/05/blog-marketing-digital-topo.jpg', 0, 'attachment', 'image/jpeg', 0), (2900, 10, '2021-07-06 14:04:39', '2021-07-06 17:04:39', '', 'Blog - CRM', '', 'inherit', 'open', 'closed', '', 'blog-crm-meio', '', '', '2021-07-06 14:04:52', '2021-07-06 17:04:52', '', 1219, 'https://beatz.com.br/wp-content/uploads/2021/05/blog-crm-meio.jpg', 0, 'attachment', 'image/jpeg', 0), (2901, 10, '2021-07-06 14:04:42', '2021-07-06 17:04:42', '', 'Blog - CRM', '', 'inherit', 'open', 'closed', '', 'blog-crm-topo', '', '', '2021-07-06 14:05:00', '2021-07-06 17:05:00', '', 1219, 'https://beatz.com.br/wp-content/uploads/2021/05/blog-crm-topo.jpg', 0, 'attachment', 'image/jpeg', 0), (2904, 10, '2021-07-06 14:10:53', '2021-07-06 17:10:53', '', 'Blog - Inbound Marketing entenda o que é e como utilizá-lo em 2021', '', 'inherit', 'open', 'closed', '', 'blog-inbound-marketing-entenda-o-que-e-e-como-utiliza-lo-em-2021-topo', '', '', '2021-07-06 14:11:15', '2021-07-06 17:11:15', '', 2005, 'https://beatz.com.br/wp-content/uploads/2021/05/blog-inbound-marketing-entenda-o-que-e-e-como-utiliza-lo-em-2021-topo.jpg', 0, 'attachment', 'image/jpeg', 0), (2905, 10, '2021-07-06 14:10:56', '2021-07-06 17:10:56', '', 'Blog - Inbound Marketing entenda o que é e como utilizá-lo em 2021', '', 'inherit', 'open', 'closed', '', 'blog-inbound-marketing-entenda-o-que-e-e-como-utiliza-lo-em-2021-meio', '', '', '2021-07-06 14:12:05', '2021-07-06 17:12:05', '', 2005, 'https://beatz.com.br/wp-content/uploads/2021/05/blog-inbound-marketing-entenda-o-que-e-e-como-utiliza-lo-em-2021-meio.jpg', 0, 'attachment', 'image/jpeg', 0), (2908, 10, '2021-07-06 14:16:16', '2021-07-06 17:16:16', '', 'Saiba a importância do Marketing Digital em seu projeto', '', 'inherit', 'open', 'closed', '', 'saiba-a-importancia-do-marketing-digital-em-seu-projeto-topo', '', '', '2021-07-06 14:16:39', '2021-07-06 17:16:39', '', 1340, 'https://beatz.com.br/wp-content/uploads/2021/05/saiba-a-importancia-do-marketing-digital-em-seu-projeto-topo.jpg', 0, 'attachment', 'image/jpeg', 0), (2909, 10, '2021-07-06 14:16:19', '2021-07-06 17:16:19', '', 'Saiba a importância do Marketing Digital em seu projeto', '', 'inherit', 'open', 'closed', '', 'saiba-a-importancia-do-marketing-digital-em-seu-projeto-meio', '', '', '2021-07-06 14:16:53', '2021-07-06 17:16:53', '', 1340, 'https://beatz.com.br/wp-content/uploads/2021/05/saiba-a-importancia-do-marketing-digital-em-seu-projeto-meio.jpg', 0, 'attachment', 'image/jpeg', 0), (2913, 10, '2021-07-06 17:24:41', '2021-07-06 20:24:41', '', 'Blog - SEO para E-commerce', '', 'inherit', 'open', 'closed', '', 'blog-seo-para-e-commerce', '', '', '2021-07-06 17:24:48', '2021-07-06 20:24:48', '', 111, 'https://beatz.com.br/wp-content/uploads/2020/11/blog-seo-para-e-commerce.jpg', 0, 'attachment', 'image/jpeg', 0), (2914, 10, '2021-07-06 17:26:04', '2021-07-06 20:26:04', '', 'Blog - Conteúdo para Blogs e Sites', '', 'inherit', 'open', 'closed', '', 'blog-conteudo-para-blogs-e-sites', '', '', '2021-07-06 17:26:10', '2021-07-06 20:26:10', '', 112, 'https://beatz.com.br/wp-content/uploads/2020/11/blog-conteudo-para-blogs-e-sites.jpg', 0, 'attachment', 'image/jpeg', 0), (2915, 11, '2021-08-04 13:21:22', '2021-08-04 16:21:22', '\nHá pouco tempo atrás, a compra de mídia online era feita de forma manual e consumia muito tempo. Para você conseguir anunciar na internet, era preciso negociar diretamente com cada um dos sites onde sua campanha poderia ser exibida. Então, a fim de trazer mais praticidade para esse processo, surgiu a mídia programática.
\n\n\n\nIsso pode parecer algo distante de nós, mas muitos setores adaptaram suas operações com base em sistemas online. O mercado financeiro, por exemplo, é um deles. Antes, os operadores da bolsa de valores compravam e vendiam ações através de ligações. Hoje, as vendas e compras podem ser feitas apenas com um clique.
\n\n\n\nSendo assim, a mídia programática nada mais é do que uma nova maneira de comprar os anúncios online, como os do Facebook Ads e Google Ads, com mais eficiência, automatização e processo. Com isso, o mercado da publicidade vem se atualizando cada dia mais, e transformando a comunicação das empresas com seus públicos.
\n\n\n\nNo Brasil, esse mercado cresce cada vez mais com o passar dos anos. Segundo uma pesquisa feita pela IAB Brasil, a mídia programática movimentou cerca de R$ 1,9 bilhão de reais em 2016, sendo 16,5% desse valor, gasto com anúncios digitais. A tendência é que esses números cresçam ainda mais daqui para frente.
\n\n\n\nAtravés da mídia programática, todo o processo de compra dos anúncios online foi facilitado. Agora, apenas com uma operação, a sua campanha torna-se visível em diversos websites. Além disso, acabou trazendo mais relevância, pois, grande parte de todas as estratégias estão sendo concentradas na compra de audiência, e não de canais.
\n\n\n\nOutro ponto muito importante, é a segmentação que o processo oferece. Com ele, é possível que a mensagem seja direcionada e personalizada para cada um dos seus públicos-alvo. Dessa forma, as empresas podem orientar seus criativos de acordo com os interesses e interações de seus consumidores, por exemplo.
\n\n\n\nAssim, o ROI (Retorno Sobre o Investimento) acaba sendo maior, porque a mídia se torna mais assertiva. Você pode testar as campanhas, através dos testes A/B, para aumentar as chances de atingir os melhores resultados.
\n\n\n\nIndica-se a mídia programática para qualquer tipo de negócio, porque ela traz benefícios para todos os ramos do mercado. Você vai aumentar o desejo de compra dos usuários e despertar mais interesse pelo seu produto ou serviço. Com tudo isso bem programado, também acabam surgindo mais leads e vendas.
\n\n\n\nPara colocar a mídia programática em prática, é preciso se desapegar de certos conceitos dos anúncios tradicionais. Então, vamos compartilhar três passos que são fundamentais:
\n\n\n\nSendo assim, vamos falar sobre cada um agora. Continue a leitura e confira!
\n\n\n\nTodas as campanhas de mídia programática são sempre operadas através de uma DSP (Demand Side Platform). Quando pensamos na prática, a DSP é um software onde pode-se configurar as suas campanhas e também acessar o inventário online de mídia, que os donos de sites disponibilizam através das AdExchanges.
\n\n\n\nEntão, o que acontece é semelhante a um leilão, mas online. O anunciante que der o maior lance por um certo espaço publicitário, vai ganhar a impressão e veicula a mídia para aquele determinado usuário. Além disso, outra ferramenta fundamental para o planejamento das campanhas programáticas é a DMP (Data Management Platform).
\n\n\n\nCom isso, o anunciante pode extrair várias informações qualitativas sobre toda a audiência do seu website. As DMPs conseguem mapear seus usuários através de parcerias com vários portais na internet. Dessa forma, é possível rastrear, utilizando os famosos cookies, todo o comportamento de navegação de todos os usuários.
\n\n\n\nCom essa imensidão de dados, as empresas, através da análise de big data, conseguem criar seus clusters. Eles segmentam as informações demográficas, os interesses e intenções de todos os usuários mapeados.
\n\n\n\nEm resumo, você pode criar estratégias em que é possível trabalhar de maneira independente, atingindo o público-alvo com seu produto ou serviço.
\n\n\n\n![\"como-utilizar-a-mídia-programática\"](\"https://beatz.com.br/wp-content/uploads/2021/07/blog-beatz-13-07-meio.jpg\")
Para o planejamento da campanha, é necessário se atentar aos seguintes pontos:
\n\n\n\nAntes de tudo, você precisa deixar bem definido o objetivo da campanha, desde o princípio do planejamento. Além disso, deve estar alinhado com todas as partes do projeto.
\n\n\n\nSeu objetivo é gerar muitos cliques? Preencher formulários para conseguir mais e-mails úteis? Isso precisa estar claro para que o responsável otimize o processo para o objetivo correto.
\n\n\n\nAlém de todas as informações tradicionais como sexo, classe social e idade, o seu planejamento de mídia programática precisa ir mais além, para a campanha ser mais assertiva.
\n\n\n\nEntão, o acesso em uma DMP pode te auxiliar muito, já que fornece vários dados relevantes para seu website.
\n\n\n\nA criação também é muito importante para que a mensagem chegue, da melhor maneira, até seu alvo. Assim, a linguagem e palavras utilizadas devem ser pensadas de acordo com as informações sobre o público.
\n\n\n\nDependendo da idade, por exemplo, você pode utilizar um vocabulário mais formal ou informal. Recomenda-se, também, a linguagem persuasiva na hora dos anúncios e do botão Call To Action.
\n\n\n\nAs landing pages têm o grande objetivo de captar leads para as empresas. Faça sua montagem com muita atenção e a coloque em locais estratégicos do site. Os banners também são importantes para atrair o público até a landing page.
\n\n\n\nO seu design faz toda a diferença na hora da conversão, então, procure caprichar.
\n\n\n\nContudo, para que todo o processo seja realizado da melhor maneira possível, é necessário de um parceiro de confiança. Nesse caso, há agências especializadas em marketing digital, que vão te auxiliar.
\n\n\n\nAssim, todas as campanhas planejadas com a ajuda da agência passam a ser mais assertivas, e os resultados tornam-se melhores, de uma maneira geral.
\n\n\n\nSe você curtiu esse conteúdo, não deixe de acompanhar nosso blog e conferir outros conteúdos sobre o mundo do marketing. Caso tenha restado com alguma dúvida, fique à vontade para entrar em contato com a gente!
\n', 'Mídia Programática: saiba tudo sobre esse conceito [2021]', '', 'publish', 'open', 'open', '', 'midia-programatica-saiba-tudo-sobre-esse-conceito-2021', '', '', '2021-08-16 11:47:30', '2021-08-16 14:47:30', '', 0, 'https://beatz.com.br/?p=2915', 0, 'post', '', 0), (2918, 11, '2021-08-12 16:54:50', '2021-08-12 19:54:50', '\nHoje em dia, estamos cada vez mais com a rotina acelerada, com muitas tarefas e pouco tempo para realizá-las. Quando pensamos no consumo de conteúdos, a história é a mesma. A quantidade que nos chega diariamente é muito grande e, na maioria das vezes, não temos tempo para consumir todos eles. Assim, uma excelente alternativa para isso é o Podcast.
\n\n\n\nOs podcasts vieram para nos auxiliar a aproveitar melhor o nosso tempo livre, além de aumentar a produtividade. Isso ocorre pela facilidade do seu acesso; apenas com um play você pode consumir o conteúdo em seu celular, computador, carro, entre outros meios, durante as suas atividades rotineiras.
\n\n\n\nNo momento de pandemia em que vivemos, essa opção também é de grande valia para o entretenimento. Como passamos grande parte do tempo em casa, você pode escutar ou assistir episódios de podcast durante o home office, enquanto lava a louça, durante o banho e em outras tarefas.
\n\n\n\nEsse é o momento ideal para sua empresa também começar a produzir conteúdo. Mas, se você ainda não sabe como, fique tranquilo. Preparamos esse texto para te explicar tudo sobre essa nova tendência.
\n\n\n\nFicou curioso? Então, continue a leitura e saiba mais!
\n\n\n\nO podcast é como um programa de rádio ou TV, mas seus conteúdos são sob medida e podem ser ouvidos ou vistos na hora e dia que você quiser. Com esse formato, você pode transmitir informação, entretenimento, educação, histórias e muito mais. Enfim, o que a sua criatividade quiser.
\n\n\n\nAntes, só conseguíamos ter acesso a esses conteúdos através dos sites de fornecedores, para baixar ou dar o play e escutar ou ver no computador, de forma manual. Porém, esse método não era o ideal para ouvir podcasts, já que era preciso que o internauta fosse até o website.
\n\n\n\nMas, isso só aconteceu até o ano de 2004, quando um rapaz chamado Adam Curry revolucionou esse universo, criando uma forma automatizada para os conteúdos chegarem até os programas. Assim, ele desenvolveu os agregadores de podcasts, como funciona até os dias de hoje.
\n\n\n\nAtualmente, o público acompanha todos os lançamentos de novos episódios diretamente de seu dispositivo móvel e computador, de maneira automatizada. Então, você pode escutá-los diretamente por aplicativos de celular (agregadores de podcasts) e também fazer o download para escutar ou assistir offline. Além desses apps, todas as principais plataformas de streaming da internet também possuem podcasts, como a Twitch, Deezer e Spotify.
\n\n\n\nUma das principais vantagens desse programa, é a baixa transferência na largura de banda, que não consome tanto como os vídeos, por exemplo. Dessa forma, os consumidores podem ter mais economia com o uso de dados do seu smartphone.
\n\n\n\nA seguir, listamos alguns exemplos de agregadores dos podcasts:
\n\n\n\nProcure em sua loja de aplicativos por eles, e opte pela que achar melhor. Uma dúvida muito frequente entre o público é: como começar um projeto de podcast? Pensando nisso, vamos te ajudar agora, a planejar, gravar e editar o seu programa. Então, mãos à obra!
\n\n\n\nRealizar um bom planejamento, é uma etapa essencial para ter sucesso em seu podcast. Aqui, é a hora de definir o objetivo que sua empresa deseja alcançar para fidelizar e encantar todos os ouvintes. Sendo assim, preste bastante atenção e cuidado quando for planejar.
\n\n\n\nAlguns pontos importantes para o planejamento são:
\n\n\n\nA identificação do seu público-alvo é importante para definir o vocabulário que será utilizado. Dessa forma, é preciso falar com a linguagem que se enquadra com quem escutará seu podcast. Ela pode ser formal ou informal, complexa ou não, tudo depende dessa análise inicial.
\n\n\n\nProcure sempre ter um diferencial em comparação com seus concorrentes. Conhecer o modelo da concorrência é sempre bom, mas procure, também, conhecer os programas de maior sucesso, independente do nicho. Porém, não ache que só aqueles modelos podem dar certo.
\n\n\n\nO ideal é o formato que agrade seu público e traga resultados positivos para seu negócio. Talvez, no começo seja difícil encontrar a melhor forma, então, teste até se encontrar.
\n\n\n\nDefinir o formato e os temas do seu podcast é fundamental para o DNA do programa. Você precisa saber sobre o que vai falar e como. Pode ser uma entrevista, bate-papo, debate, educativo, entre outros. Mas, o principal disso tudo, é discorrer sobre algum assunto que você domina.
\n\n\n\nApós definir o formato e os temas, você deve planejar o conteúdo dos episódios. Procure montar um checklist para cada um dos programas, assim, você não se esquecerá de nada durante a gravação.
\n\n\n\nDefina um roteiro como base para o assunto em específico do episódio. O melhor é quando a conversa flui naturalmente, porém, caso se perca, volte ao roteiro e continue como planejado.
\n\n\n\nO cenário do seu podcast deve ser bem planejado. Procure encontrar elementos que chamem a atenção do público, mas, também, não muito enfeitado para não tirar o foco das pessoas e do conteúdo. Um bom cenário também colabora com a identidade do programa.
\n\n\n\nOs convidados só têm a agregar ao podcast. Além de trazer mais conhecimento para você e todos os ouvintes, você pode captar mais pessoas através de compartilhamentos das redes sociais dos entrevistados.
\n\n\n\nAo decorrer do tempo, o podcast tem um grande poder de fidelizar os ouvintes. Você pode ficar mais próximo do público, já que estará sempre escutando sua voz e vendo sua imagem. Procure, então, explorar algumas características para melhorar a sua identidade, seja com brincadeiras, bordões etc.
\n\n\n\nManter uma boa frequência de episódios ajuda com o engajamento da sua audiência. Se possível, escolha dias específicos para realizar a transmissão. Toda terça-feira, em determinado horário, você inicia seu programa, por exemplo.
\n\n\n\nDessa forma, o público terá um compromisso com você. Além disso, não se esqueça de honrar com o compromisso, não falte nos podcasts marcados.
\n\n\n\nPara inserir um CTA (Call To Action) no podcast, é preciso saber o momento certo para convidar os ouvintes a realizar alguma ação. Faça testes e veja qual traz mais resultado; se o convite traz mais conversões no início, meio ou fim do programa.
\n\n\n\nQuando os ouvintes se interessarem pela sua empresa, através das conversas e do CTA, é importante ter algum destino para recebê-los. Nesse caso, um site será seu grande amigo. Nele, o público vai poder encontrar tudo sobre seu negócio, produtos e/ou serviços.
\n\n\n\nA voz dos apresentadores precisa sempre estar em boas condições, afinal, o bate-papo pode durar por horas. Para isso, procure se hidratar ao longo do programa.
\n\n\n\nAgora, vamos te mostrar os equipamentos básicos para iniciar o seu podcast:
\n\n\n\nComo o podcast é um conteúdo consumido através do áudio e vídeo, um microfone de qualidade é o primeiro equipamento que você precisa garantir. Ele é o responsável por fazer seu ouvinte receber a mensagem de maneira clara.
\n\n\n\nSe você não tiver muita verba para comprar microfones de ponta, comece com os mais simples e depois, vá melhorando a qualidade. Mas, opte pelos que possuem entrada P2 ou USB, para serem facilmente conectados em computadores.
\n\n\n\nUma interface de áudio é importante para que a qualidade do podcast fique boa. Faça a escolha pensando nas necessidades do projeto.
\n\n\n\nVocê pode montar a interface no local da gravação, deixando-a em seu estúdio.
\n\n\n\nTer um bom programa de gravação do podcast, é muito importante para te auxiliar. Além disso, tenha também, um bom programa para a edição. Com ele você pode explorar os cortes do episódio, e há muitos que são gratuitos e fáceis de usar.
\n\n\n\nAbaixo, separamos um exemplo de corte:
\n\n\n\nAs câmeras ganharam muita força nos últimos anos e, quase todos os podcasts são gravados atualmente. Com eles, é possível disseminar seu conteúdo de outras formas como, por exemplo, um story ou reels no Instagram.
\n\n\n\nAs câmeras precisam ter uma boa qualidade, já que transmitem as imagens do programa. Se atente, também, ao posicionamento delas, e procure enquadrar todos os participantes.
\n\n\n\nDependendo da sua verba, é bom contar com mais de uma câmera, para ter outros ângulos durante o programa. Assim, é possível deixar o podcast mais dinâmico para o público.
\n\n\n\nAgora, chegou o momento iniciar as gravações. Todos os participantes precisam estar em um local confortável, por isso, procure por boas cadeiras. Se possível, invista, também, em um ar-condicionado para maior conforto.
\n\n\n\nAlém disso, é preciso preparar o seu estúdio. Escolha um local silencioso e, de preferência, compre espumas acústicas para ajudar com a reverberação do som. Assim, a qualidade de áudio será excelente e ainda vai poupar trabalho dos editores com ruídos.
\n\n\n\nVocê pode, também, fazer a transmissão ao vivo do programa. Isso vai depender de uma mesa de edição de vídeo, o que reduz bastante o trabalho de edição posteriormente. Sendo assim, invista, também, na iluminação do local para garantir que o público está vendo uma boa imagem.
\n\n\n\nA edição é uma etapa fundamental para o podcast. Esse formato pode se adequar a muitas plataformas, então, é preciso editá-lo para ser disponibilizado no Spotify, por exemplo.
\n\n\n\nTodos os cortes também precisam ser editados a partir do arquivo bruto. Dessa forma, você pode explorar de muitas maneiras os episódios.
\n\n\n\n![\"como-fazer-um-podcast\"](\"https://beatz.com.br/wp-content/uploads/2021/07/blog-beatz-podcast-meio.jpg\")
Com a transmissão do programa ao vivo, é possível compartilhá-lo no YouTube, Instagram, Facebook, Twitch, entre outros. Após o encerramento da live, você também pode publicá-lo nas plataformas de áudio.
\n\n\n\nOs mais conhecidos e utilizados são o SoundCloud e Spotify. Sendo assim, agora, vamos falar um pouco sobre cada um:
\n\n\n\nEssa plataforma é completa e conta com ferramentas que permitem à audiência, interagir com comentários, seguir o perfil, assim como, as tradicionais redes sociais.
\n\n\n\nPara quem está no começo, essa opção é muito boa porque fornece um armazenamento gratuito de até 180 minutos de áudio. Com o passar desse tempo, você pode adicionar mais conteúdos se adquirir algum dos planos da plataforma.
\n\n\n\nO Spotify está crescendo e se popularizando cada vez mais, especialmente para quem curte escutar músicas. Ele possui uma categoria para os podcasts, em que você pode encontrar uma grande variedade de programas.
\n\n\n\nSegundo dados da plataforma, no final de 2019, 14% da base de usuários já ouviram algum podcast da biblioteca do aplicativo. Além disso, você pode monetizar seu podcast através dos anúncios clicáveis.
\n\n\n\nAqui na Beatz, já estamos colocando essa ideia em prática. O Beatz Podcast é um canal dedicado a trazer conteúdos para os profissionais de marketing, empreendedores, gestores de negócios, de forma descontraída, leve, mas sem perder o foco, que é trazer mais conhecimento para quem já está na área ou busca aprimorar seus \"K.P.I.\"
\n\n\n\nEstamos com um canal no YouTube, ao vivo, todas as terças-feiras, a partir das 18h30, sempre com um novo convidado. Além disso, também transmitimos pelo nosso Instagram e Facebook e, ao final, disponibilizamos no Spotify.
\n\n\n\nE aí, curtiu esse texto sobre podcasts? Então, para receber mais conteúdos como esse, não deixe de acompanhar nosso blog e assinar a nossa newsletter.
\n\n\n\nObrigado pela leitura!
\n', 'PodCast: saiba tudo sobre essa tendência [2021]', '', 'publish', 'open', 'open', '', 'podcast-saiba-tudo-sobre-essa-tendencia-2021', '', '\nhttps://beatz.com.br/blog/5-dicas-a-criar-uma-persona-ideal-para-o-seu-negocio/', '2023-03-01 16:15:22', '2023-03-01 19:15:22', '', 0, 'https://beatz.com.br/?p=2918', 0, 'post', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (2925, 11, '2021-08-04 13:20:53', '2021-08-04 16:20:53', '\nPara você que está buscando ter sucesso no mercado, conquistar mais clientes e construir uma boa imagem da empresa, o storytelling estratégico é fundamental.
\n\n\n\nO marketing digital oferece diversas oportunidades em que, através das campanhas, as empresas impactem o público. Uma padaria, por exemplo, poderia usar o storytelling para conquistar clientes, com narrativas que vão convencê-los que seu pão é o melhor que podem encontrar.
\n\n\n\nCom um bom planejamento, essa ação trará muitos benefícios para seu negócio. Então, vamos te falar sobre esse assunto e como você pode criar um storytelling para sua empresa.
\n\n\n\nÉ um termo em inglês que significa \"contar história”. Ou seja, é uma maneira de narrar histórias através de imagens, áudios e vídeos com algumas técnicas para impactar o público e transmitir a mensagem de uma forma especial.
\n\n\n\nEssa estratégia é bastante utilizada em campanhas de marketing, para engajar e envolver as pessoas com a organização. Confira abaixo, um exemplo na prática:
\n\n\n\nAgora que você já sabe o que é um storytelling e viu o exemplo, vamos te explicar como criar um. Confira!
\n\n\n\nPrimeiramente, antes de tudo, é necessário coletar informações sobre a empresa e conhecer bem a persona da mesma. Assim, você pode entender quais são suas dores e necessidades.
\n\n\n\nEntão, dependendo da empresa, você pode reunir o máximo de dados, como: ano de fundação, momentos marcantes, missão, visão, valores, entre outras.
\n\n\n\nDepois que você coletar os dados importantes, poderá trabalhar com diferentes maneiras de storytelling. Mas, é fundamental que faça uso somente da verdade, sem inventar nada. Se for inventar personagens fictícios, deixe claro para o público desde o início.
\n\n\n\nPara você impactar todo o público com seu storytelling, procure utilizar bastante gatilhos emocionais. Lembre-se que é preciso conectar as pessoas com a empresa. Além disso, se possível, crie um conflito durante a história para prender a atenção.
\n\n\n\nVídeos realistas acabam aproximando ainda mais a empresa com seu público. Então, procure trabalhar com cenas cotidianas, como: uma mãe levando o filho para a escola, um casal saindo para jantar, o pai indo trabalhar, entre outros.
\n\n\n\nDessa forma, as pessoas se identificarão com o vídeo e verão que a empresa é \"gente como a gente\". Se conseguir unir essa história com os produtos ou serviços da empresa, com certeza, terá sucesso em seu case.
\n\n\n\n![\"como-criar-um-storytelling\"](\"https://beatz.com.br/wp-content/uploads/2021/07/blog-beatz-storytelling-meio.jpg\")
Para assegurar que o trabalho seja feito de forma correta, recomenda-se conversar com especialistas para estruturar o seu projeto de storytelling. Elas têm experiência com isso, ou seja, já sabem como criar, produzir e divulgar tudo.
\n\n\n\nAssim, você também não terá que se preocupar com os equipamentos como câmeras, microfones, iluminação, locações etc. Os profissionais contratados cuidarão de tudo isso.
\n\n\n\nUma das principais vantagens de usar um storytelling, é a humanização da comunicação entre os consumidores e a empresa. O ato de compartilhar histórias de sucesso com o público, vai moldar seu relacionamento com ele.
\n\n\n\nAlém disso, atrairá e captará mais clientes e, por consequência, vai aumentar o número de conversões. A grande maioria das pessoas não gosta de propagandas e anúncios invasivos, mas, o storytelling é uma maneira tranquila e objetiva de abordagem.
\n\n\n\nConfira a seguir, o exemplo de um vídeo recente, onde utilizamos tudo o que foi dito nesse texto e que colocamos em prática
\n\n\n\nA Beatz nasceu com a fusão de duas empresas já consolidadas, a Alquati Comunicação Brasileira e a Platz Marketing Intelligence. Com o objetivo de somar expertise para ofertar serviços ainda melhores em: marketing digital, marketing analítico, marketing de conteúdo e marketing de performance. Tornando-se uma das maiores consultorias em marketing digital do estado de São Paulo.
\n\n\n\nUsamos todo o potencial do Marketing Digital para trazer resultados tangíveis. Estamos sempre aprimorando e treinando nosso time com as melhores práticas e tecnologias do mercado. Assim, nossos clientes podem ter acesso às mais modernas e melhores soluções, possibilitando atingirmos sempre os melhores resultados.
\n\n\n\nE aí, que tal começar um projeto para criarmos o storytelling do seu negócio? Entre em contato com o nosso time de especialistas, agora mesmo!
\n\n\n\nAlém disso, para saber mais sobre a agência e seus serviços, acesse nosso site!
\n', 'Storytelling Estratégico: aprenda a aplicá-lo em sua empresa', '', 'publish', 'open', 'open', '', 'storytelling-estrategico-aprenda-a-aplica-lo-em-sua-empresa', '', '\nhttps://beatz.com.br/blog/5-dicas-a-criar-uma-persona-ideal-para-o-seu-negocio/', '2023-09-12 16:39:14', '2023-09-12 19:39:14', '', 0, 'https://beatz.com.br/?p=2925', 0, 'post', '', 0), (2932, 46, '2022-04-29 17:01:35', '2022-04-29 20:01:35', '\nO primeiro passo para gerar mais oportunidades e leads, é compreender todas as fases da jornada de compra dos seus potenciais clientes. E, para te ajudar nessa tarefa, foi desenvolvida a pirâmide de Chet Holmes. Com ela, é possível aumentar o desempenho e os resultados do seu time comercial.
\n\n\n\nSendo assim, hoje vamos te explicar como isso acontece. Bora lá?
\n\n\n\nAntes de tudo, falaremos um pouco sobre quem foi Chet Holmes. Grande consultor estratégico, Holmes está na prateleira dos maiores gurus de vendas e marketing do mundo. Para você ter uma noção, na lista da Forbes, ele já liderou 9 empresas bilionárias.
\n\n\n\nAlém disso, na lista da Fortune 500, já fez parte em mais de 60 negócios. Assim, com toda sua experiência profissional, conseguiu desenvolver acima de 65 produtos para treinamento de vendas e marketing, com mais de 50 métodos diferentes, que foram comercializados em 23 países. Então, se você ainda não o conhece muito bem, procure saber mais sobre esse gênio!
\n\n\n\nUm dos seus principais conceitos criados por ele, foi a pirâmide de Chet Holmes, que conta com seu próprio nome. O conceito surgiu no livro autoral \"The Ultimate Machine\", que, traduzido para o português, podemos entender como \"A Máquina Definitiva de Vendas\".
\n\n\n\nO sucesso desse livro foi gigantesco, tornando-se um best-seller. Foi o mais vendido na categoria de Vendas e Marketing da Amazon e, também, na lista do jornal New York Times.
\n\n\n\nImagine colocar todos os seus leads e clientes em potencial no Maracanã, por exemplo, e começar a falar sobre seu serviço ou produto. Quantas pessoas iriam embora e quantas ficariam te ouvindo? Segundo o conceito de Chet Holmes, 90% do público se levantaria e iria para casa, 7% estariam dispostos a escutar sua solução e apenas 3% se disporiam a comprar de você.
\n\n\n\nEssa metáfora foi utilizada por ele em seu livro, e foi nominada como \"The Stadium Pitch\". Veja a seguir, a estrutura da pirâmide de Chet Holmes:
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2021/08/blog-piramide-funil-img1-100.jpg\")
Ou seja, podemos resumir a pirâmide com os interesses de compra do seu público.
\n\n\n\nVocê se lembra como é o funil de vendas? Confira abaixo:
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2021/08/blog-piramide-funil-img2-100.jpg\")
Quando invertemos o funil, podemos notar a semelhança com a pirâmide de Chet Holmes, possibilitando um trabalho em conjunto. Dessa forma:
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2021/08/blog-piramide-funil-img3-100.jpg\")
É notável que elas possuem uma conexão profunda. Então, procure analisar os dados da pirâmide e utilizá-los melhor no funil de vendas. Assim, os conteúdos de cada etapa se tornarão mais assertivos.
\n\n\n\nPara quem ainda não está no momento da compra, utilize bastante a linguagem persuasiva. Mostre de que maneira seu produto ou serviço vai resolver a dor dos clientes. Se você já forçar uma compra através de CTAs, para quem ainda não se encontra preparado, estará perdendo tempo.
\n\n\n\nReveja as suas estratégias perante o fluxo de vendas constantemente. Você pode estar perdendo bons clientes, por oferecer sua solução antes do momento ideal. Então, foque sempre em como resolver os problemas do seu público e a maneira de apresentar isso.
\n\n\n\nO Inbound Marketing nada mais é do que um conjunto de estratégias de marketing que juntam a criação e o compartilhamento de certo conteúdo, para um determinado público-alvo. Dessa forma, essa ação busca o consentimento do cliente para se comunicar de maneira direta. Assim, inicia-se um relacionamento.
\n\n\n\nEm resumo, o Inbound Marketing, é o marketing no qual o público chega até o seu negócio, por meio dos seus conteúdos. Com isso, apresentar seus serviços e torná-los clientes fica mais fácil.
\n\n\n\nPara alinhar esse conceito com a pirâmide de Chet Holmes, é importante pensar em cada etapa separadamente:
\n\n\n\nNo topo do funil de vendas, devemos produzir conteúdos para atrair os clientes; é a etapa de aprendizado e descoberta, dando início à jornada de compra. Nessa etapa, é importante lembrar de Chet Holmes; 30% de todos os visitantes acreditam não ter interesse em realizar a compra do que você está oferecendo. Outros 30% têm absoluta certeza de que não estão dispostos para comprar seu serviço ou produto.
\n\n\n\nEntão, com isso em mente, trabalhe com conteúdos de apresentação da sua solução: chamar atenção do público, gerar curiosidade, e não discursos de venda ainda. Seu foco deve ser na conversão dos visitantes em leads, para dar sequência na jornada de compra.
\n\n\n\nDessa forma, os melhores conteúdos para serem trabalhados nesta etapa são:
\n\n\n\nEsses conteúdos são fáceis de serem consumidos e também compartilhados. Assim, o processo de educação dos leads se torna mais fácil.
\n\n\n\nNessa etapa, segundo a pirâmide de Chet Holmes, 7% do público está disposto a considerar sua solução para o problema deles. Aqui, a persona já entendeu seu problema e está buscando pela melhor solução.
\n\n\n\nA pessoa ainda não se encontra no melhor momento para comprar, mas, se o trabalho for bem feito nessa etapa, ela estará muito perto disso.
\n\n\n\nSegundo Holmes, somente 3% das oportunidades estão querendo realmente fechar o negócio. Aqui, você deve trabalhar bastante a persuasão do cliente. Apresente tudo que seu negócio pode oferecer de bom para ele: seus benefícios, diferenciais, vantagens etc.
\n\n\n\nAlém disso, faça o uso de provas concretas como, por exemplo, seus cases de sucesso. O lead precisa sentir a confiança de que está em boas mãos.
\n\n\n\nTão fundamental quanto aplicar a teoria da Pirâmide de Chet Holmes nas estratégias de marketing, é integrá-la no time de vendas em sua totalidade. Afinal, ela orienta todo o processo comercial: do conhecimento até o fechamento do negócio.
\n\n\n\nBaseada em uma estrutura sólida e abrangente, o conceito oferece uma visão holística do processo de vendas, destacando pontos cruciais para maximizar resultados. O que pode ser muito útil para profissionais que atuam em todas as fazes de uma venda, como o hunter (abertura do mercado), closer (quem fecha o negócio) e farmer (responsável pelo relacionamento).
\n\n\n\nVocê viu ao longo deste artigo que a Pirâmide de Chet Holmes apresenta três pilares essenciais: geração de leads, conversão de leads em clientes e aumento do valor do cliente. Ou seja, representam estágios cruciais do ciclo de vendas e orientam estrategicamente as equipes para otimizar cada fase.
\n\n\n\nSendo assim, como explicado anteriormente, a base da pirâmide concentra-se na geração de leads, o combustível vital para o sucesso das vendas. Importante para o inbound marketing? Sim! Mas também fundamental para os hunters.
\n\n\n\nEm seguida, a conversão de leads em clientes é abordada, destacando a necessidade de estratégias eficazes de vendas e técnicas persuasivas para fechar negócios. Exatamente a principal responsabilidade dos closers.
\n\n\n\nAssim, o topo de sua pirâmide foca no aumento do valor do cliente, encorajando as equipes a cultivar relacionamentos duradouros, oferecer suporte contínuo e buscar oportunidades para expandir as vendas com os clientes existentes. Essa é a hora dos farmers, equipes de pós-vendas e costumer experience assumirem a direção.
\n\n\n\nLogo, Holmes foi visionário em enfatizar a importância do relacionamento com os clientes para se efetivar vendas, ainda no início dos anos 2000. Ora, hoje, isso se tornou primordial.
\n\n\n\nEm resumo, essa teoria fornece um roteiro claro e estruturado para as equipes de vendas. Não só delineando as etapas-chave do processo de vendas, mas também destaca a interdependência entre esses estágios, incentivando uma abordagem integrada e estratégica para impulsionar o crescimento das empresas.
\n\n\n\nApós ler tudo isso, acho que ficou claro suas vantagens, não é mesmo? Com ela, a intenção de compra do seu público se torna muito mais clara. Além disso, é possível trabalhar melhor os conteúdos e ser mais assertivo em cada uma das etapas do funil de vendas.
\n\n\n\nVocê compreenderá melhor todos os resultados das taxas de conversão, e melhorá-las. Assim, todo o processo acaba se tornando mais fácil de ser trabalhado.
\n\n\n\nAgora, chegou o momento de colocar a teoria na prática. Para aplicá-la é bem simples, basta trabalhar com ela e seu funil de vendas, lado a lado.
\n\n\n\nDessa forma, vai perceber se é preciso produzir mais conteúdos para as etapas do funil, entender todos os seus resultados das taxas de conversão e alinhar suas estratégias pensando na necessidade do público.
\n\n\n\nEntão, no final de tudo, o time comercial vai receber os leads preparados para fecharem as compras. O trabalho da equipe será facilitado, podendo obter um aumento notável no número de conversões.
\n\n\n\nComo você viu ao longo deste texto, embora Chet Holmes seja profundamente conhecido por sua famosa pirâmide, esse grande executivo certamente tem muito a nos ensinar.
\n\n\n\nAfinal, sua carreira de mais de 30 anos à frente de empresas de sucesso o rendeu uma expertise ímpar em marketing e vendas. Tal conhecimento foi materializado no livro “The Ultimate Sales Machine”, de 2007, por muitos considerado uma verdadeira bíblia do mundo contemporâneo dos negócios.
\n\n\n\nEmbora sua versão original em inglês tenha sido publicada em 2007, o livro que reúne os principais conhecimentos de Chet Holmes chegou ao Brasil numa versão traduzida apenas em 2014.
\n\n\n\nTrata-se de um manual repleto de estratégias práticas e comprovadas, basicamente com o conteúdo em que tratamos neste artigo. Dessa forma, a obra destaca a importância de uma abordagem holística para o processo de vendas.
\n\n\n\nGuiando os leitores por cada fase do ciclo de vendas – da geração de leads à conversão e aumento do valor do cliente –, Holmes compartilha insights valiosos sobre como aprimorar as habilidades de persuasão, estabelecer relações duradouras com os clientes e implementar estratégias eficazes de marketing e vendas.
\n\n\n\nRepleto de exemplos práticos, dicas acionáveis e histórias inspiradoras, \"A Máquina Definitiva de Vendas\" não só oferece um plano para impulsionar as vendas, mas também desafia os leitores a adotarem uma mentalidade orientada para resultados e excelência operacional.
\n\n\n\n![\"Edição](\"https://beatz.com.br/wp-content/uploads/2023/11/tusm-1.jpeg\")
Se você quer compreender mais dobre as estratégias de Holmes, além de beber deste conhecimento direto da fonte, separamos outras indicações de materiais que podem ser úteis nesse processo.
\n\n\n\nAntes de mais nada, ressalto que a maioria deles estão em inglês. No entanto, vale a pena fazer um esforço a mais e passar os conteúdos por inteligências artificiais de tradução de áudio e texto, se for o caso. Vamos lá?
\n\n\n\nEste é um episódio do programa The Home Service Expert Podcast. Nele, Amanda Holmes, a filha de Chet Holmes e atual CEO da Chet Holmes International, é entrevistada. Ela conta alguns segredos da consultoria criada por seu pai, a qual já contribui para inúmeras empresas dobrarem seu desempenho nos negócios.
\n\n\n\nO próprio site da instituição fundada por Holmes possui um blog riquíssimo, repleto de conteúdos que oferecem insights para negócios de todos os segmentos. Os conteúdos são bastante aprofundados e inclusive e chamado de “Learning Hub”, ou centro de aprendizagem, em português.
\n\n\n\nAlém de textos, por lá você também encontrará vídeos e programas de podcast comandados Amanda Holmes. Ela se aprofunda nas temáticas abordadas no livro “A máquina definitiva de vendas”, realizando paralelos com o contexto atual dos negócios.
\n\n\n\nNão poderia finalizar esse artigo quem contar um pouco mais sobre a grande mente por trás de tanto conceito importante. Então, vamos a uma breve biografia sobre Chet Holmes.
\n\n\n\nEstadunidense, ele foi um renomado estrategista de negócios e autor influente, reconhecido por suas contribuições significativas no campo do desenvolvimento empresarial.
\n\n\n\nHolmes começou sua carreira ainda muito jovem, trabalhando para Charlie Munger, da Berkshire Hathaway, onde absorveu valiosos ensinamentos sobre negócios. Depois das passagens de sucesso em diversas empresas renomadas, tornou-se co-fundador da empresa de consultoria Chet Holmes International.
\n\n\n\nFoi nesse período que se destacou como um dos principais consultores em crescimento empresarial, ajudando empresas de todos os tamanhos a otimizar suas estratégias de vendas e marketing. Toda uma expertise que ficou marcada no best-seller \"The Ultimate Sales Machine”.
\n\n\n\nSeu principal reconhecimento envolve sua abordagem e metodologia inovadora, enfatizando a importância da excelência operacional, estratégias de vendas e aprimoramento contínuo para o sucesso empresarial.
\n\n\n\nApesar do falecimento precoce em 2012, seu impacto perdura no mundo dos negócios devido à sua capacidade de simplificar conceitos complexos, oferecer estratégias acionáveis e priorizar a eficiência. Ainda hoje, Chet Holmes é uma referência para empreendedores e líderes empresariais.
\n\n\n\nE aí, gostou de saber sobre essa estratégia? Então, não deixe de acompanhar nosso blog e ficar por dentro de mais conteúdos como esse.
\n\n\n\nAlém disso, se tiver qualquer dúvida, fique à vontade para entrar em contato com a gente. Obrigado pela leitura e até mais!
\n\n\n\nA Beatz nasceu com a fusão de duas empresas já consolidadas, a Alquati Comunicação Brasileira e a Platz Marketing Intelligence. Com o objetivo de somar expertise para ofertar serviços ainda melhores em: marketing digital, marketing analítico, marketing de conteúdo e marketing de performance. Tornando-se uma das maiores consultorias de marketing digital do estado de São Paulo.
\n\n\n\nEntão, hoje, vamos te explicar um pouco mais sobre essa fusão e o nascimento da Beatz. Vamos lá?
\n\n\n\nA fusão entre a Alquati e a Platz, surgiu a partir da necessidade de aprimorar e complementar os serviços das duas agências. Os sócios das duas empresas já se conheciam há anos, tendo inclusive, já realizado alguns Jobs, uma para a outra. Mas, em determinado momento, as demandas de ambas foram aumentando e, com uma equipe reduzida, estavam precisando de mais \"braços\".
\n\n\n\nUm grande desafio era cuidar de todos os trabalhos e clientes, com máxima qualidade. Então, com a fusão, foi possível dividir melhor os setores e a responsabilidade de cada gestor. Dessa forma, conseguiram agregar conhecimento em um mercado que está em constante mudança, sempre com ferramentas e estratégias novas.
\n\n\n\nDessa forma, agora a Beatz possui todo um processo de criação e desenvolvimento bem definido e organizado. Assim, a equipe foi ficando cada vez mais entrosada, os trabalhos começaram a ganhar melhor forma trazendo resultados positivos para todos.
\n\n\n\nAlém disso, hoje, contamos com aproximadamente 30 funcionários em nosso time, todos capacitados e em constante evolução para prestar o melhor serviço aos clientes.
\n\n\n\nEntão, agora, para entender melhor sobre a história, vamos conhecer um pouco sobre cada agência, antes da fusão.
\n\n\n\nA Platz foi fundada em 2009, iniciando suas atividades na cidade de Indaiatuba-SP e, posteriormente, abrindo um escritório comercial na capital. Prestando consultoria de marketing digital e se especializando em Inbound Marketing. Além disso, a agência já foi premiada em diversas categorias de marketing e publicidade.
\n\n\n\nA Alquati já está há mais de 16 anos no mercado, prestando serviços de marketing e publicidade. A agência, devido a sua excelência nos serviços, ganhou um selo do Google, que a classifica como uma empresa parceira, garantindo a qualidade e seriedade em seu trabalho.
\n\n\n\nVale ressaltar, também, que foi a primeira da região a conquistar essa certificação. Ou seja, uma agência que serve como referência para muitas outras.
\n\n\n\nA Beatz possui 4 sócios: Adriano, João, Richard e Luiz. Os fundadores da Platz, Adriano e João, se conhecem a anos. Ambos, sempre se interessaram por tecnologia e marketing. Assim como o Richard e Luiz, que são os responsáveis pelo sucesso da Alquati durante todos esses anos.
\n\n\n\nAdriano teve seu primeiro contato com esse mundo bem jovem, quando trabalhava na loja da sua avó. Nos tempos livres, foi aprendendo mais sobre a computação e começou a fazer seus primeiros anúncios no CorelDraw. Em pouco tempo, já conseguiu desenvolver suas atividades e trabalhou em jornal, agência de publicidade e, em dos seus empregos, conheceu o João.
\n\n\n\nNesse meio tempo, tentou a vida como jogador de futebol na Alemanha, porém, sem muitos resultados. Assim que voltou para o Brasil, queria trabalhar em uma agência focada no digital e com um clima institucional propício para o crescimento dos profissionais. Como não achou nenhuma, resolveu dar início à história da Platz com seu sócio.
\n\n\n\nO João, teve seu contato com programação logo aos 14 anos, quando seu irmão já programava sites. Assim, conseguiram um primeiro job para a criação do site da Rio200, uma prova de automobilismo que era transmitida na televisão aberta. Após isso, trabalhou um tempo com áudio profissional e acabou voltando para a área da publicidade.
\n\n\n\nEntão, foi estagiário e aprendeu bastante sobre o marketing digital e, em um posterior emprego, acabou conhecendo o Adriano.
\n\n\n\nRichard se interessou pela publicidade por influência do Luiz, seu padrasto, com quem trabalhou durante alguns anos. Com mais de 30 anos de experiência no mercado publicitário, Luiz realizou até trabalhos para a televisão, tendo sido, inclusive, premiado com um Profissionais do Ano, da Rede Globo.
\n\n\n\nRichard começou sua trajetória em 1998, onde aprendeu a desenvolver sites através de um curso de webdesigner realizado no Senac de São Paulo, onde morava na época. Desde lá, se encantou por esse mundo e começou a prestar serviços como desenvolvedor. Com o passar dos anos, Richard foi estudando cada vez mais e aprendendo diversas técnicas e tecnologias, principalmente sobre o Google. Assim, um complementava o outro em todos os jobs.
\n\n\n\nCom o passar dos anos, Richard foi estudando cada vez mais e aprendendo diversas coisas, principalmente sobre o Google. Assim, um complementava o outro em todos os jobs.
\n\n\n\nCom o destino, o caminho dos quatro acabou se cruzando e dando início a esse novo desafio que, atualmente, já colhe bons frutos.
\n\n\n\nE aí, gostou de saber mais sobre a história da Beatz? Caso não saiba, contamos em detalhes mais sobre o tema em um dos episódios do nosso podcast. Um novo projeto da agência, onde toda semana, trazemos algum convidado para bater um papo sobre marketing digital e outros assuntos relacionados.
\n\n\n\nEntão, para conferir o conteúdo completo, basta clicar no link aqui embaixo!
\n\n\n\n\nA Beatz nasceu com a fusão de duas empresas já consolidadas, a Alquati Comunicação Brasileira e a Platz Marketing Intelligence. Com o objetivo de somar expertise para ofertar serviços ainda melhores em: marketing digital, marketing analítico, marketing de conteúdo e marketing de performance. Tornando-se uma das maiores consultorias de marketing digital do estado de São Paulo.
\n\n\n\nEntão, hoje, vamos te explicar um pouco mais sobre essa fusão e o nascimento da Beatz. Vamos lá?
\n\n\n\nA fusão entre a Alquati e a Platz, surgiu a partir da necessidade de aprimorar e complementar os serviços das duas agências. Os sócios das duas empresas já se conheciam há anos, tendo inclusive, já realizado alguns Jobs, uma para a outra. Mas, em determinado momento, as demandas de ambas foram aumentando e, com uma equipe reduzida, estavam precisando de mais \"braços\".
\n\n\n\nUm grande desafio era cuidar de todos os trabalhos e clientes, com máxima qualidade. Então, com a fusão, foi possível dividir melhor os setores e a responsabilidade de cada gestor. Dessa forma, conseguiram agregar conhecimento em um mercado que está em constante mudança, sempre com ferramentas e estratégias novas.
\n\n\n\nDessa forma, agora a Beatz possui todo um processo de criação e desenvolvimento bem definido e organizado. Assim, a equipe foi ficando cada vez mais entrosada, os trabalhos começaram a ganhar melhor forma trazendo resultados positivos para todos.
\n\n\n\nAlém disso, hoje, contamos com aproximadamente 30 funcionários em nosso time, todos capacitados e em constante evolução para prestar o melhor serviço aos clientes.
\n\n\n\nEntão, agora, para entender melhor sobre a história, vamos conhecer um pouco sobre cada agência, antes da fusão.
\n\n\n\nA Platz foi fundada em 2009, iniciando suas atividades na cidade de Indaiatuba-SP e, posteriormente, abrindo um escritório comercial na capital. Prestando consultoria de marketing digital e se especializando em Inbound Marketing. Além disso, a agência já foi premiada em diversas categorias de marketing e publicidade.
\n\n\n\nA Alquati já está há mais de 16 anos no mercado, prestando serviços de marketing e publicidade. A agência, devido a sua excelência nos serviços, ganhou um selo do Google, que a classifica como uma empresa parceira, garantindo a qualidade e seriedade em seu trabalho.
\n\n\n\nVale ressaltar, também, que foi a primeira da região a conquistar essa certificação. Ou seja, uma agência que serve como referência para muitas outras.
\n\n\n\nA Beatz possui 4 sócios: Adriano, João, Richard e Luiz. Os fundadores da Platz, Adriano e João, se conhecem a anos. Ambos, sempre se interessaram por tecnologia e marketing. Assim como o Richard e Luiz, que são os responsáveis pelo sucesso da Alquati durante todos esses anos.
\n\n\n\nAdriano teve seu primeiro contato com esse mundo bem jovem, quando trabalhava na loja da sua avó. Nos tempos livres, foi aprendendo mais sobre a computação e começou a fazer seus primeiros anúncios no CorelDraw. Em pouco tempo, já conseguiu desenvolver suas atividades e trabalhou em jornal, agência de publicidade e, em dos seus empregos, conheceu o João.
\n\n\n\nNesse meio tempo, tentou a vida como jogador de futebol na Alemanha, porém, sem muitos resultados. Assim que voltou para o Brasil, queria trabalhar em uma agência focada no digital e com um clima institucional propício para o crescimento dos profissionais. Como não achou nenhuma, resolveu dar início à história da Platz com seu sócio.
\n\n\n\nO João, teve seu contato com programação logo aos 14 anos, quando seu irmão já programava sites. Assim, conseguiram um primeiro job para a criação do site da Rio200, uma prova de automobilismo que era transmitida na televisão aberta. Após isso, trabalhou um tempo com áudio profissional e acabou voltando para a área da publicidade.
\n\n\n\nEntão, foi estagiário e aprendeu bastante sobre o marketing digital e, em um posterior emprego, acabou conhecendo o Adriano.
\n\n\n\nRichard se interessou pela publicidade por influência do Luiz, seu padrasto, com quem trabalhou durante alguns anos. Com mais de 30 anos de experiência no mercado publicitário, Luiz realizou até trabalhos para a televisão, tendo sido, inclusive, premiado com um Profissionais do Ano, da Rede Globo.
\n\n\n\nRichard começou sua trajetória em 1998, onde aprendeu a desenvolver sites através de um curso de webdesigner realizado no Senac de São Paulo, onde morava na época. Desde lá, se encantou por esse mundo e começou a prestar serviços como desenvolvedor. Com o passar dos anos, Richard foi estudando cada vez mais e aprendendo diversas técnicas e tecnologias, principalmente sobre o Google. Assim, um complementava o outro em todos os jobs.
\n\n\n\nCom o passar dos anos, Richard foi estudando cada vez mais e aprendendo diversas coisas, principalmente sobre o Google. Assim, um complementava o outro em todos os jobs.
\n\n\n\nCom o destino, o caminho dos quatro acabou se cruzando e dando início a esse novo desafio que, atualmente, já colhe bons frutos.
\n\n\n\nE aí, gostou de saber mais sobre a história da Beatz? Caso não saiba, contamos em detalhes mais sobre o tema em um dos episódios do nosso podcast. Um novo projeto da agência, onde toda semana, trazemos algum convidado para bater um papo sobre marketing digital e outros assuntos relacionados.
\n\n\n\nQuinta-feira, 01 de Julho, as 18h30 Mais um bate papo, desta vez com o convidado foi Ricardo Jimenes @richardojimenes, falando sobre a importância do Vídeo no Marketing Digital e nos contando um pouco de sua carreira e os desafios na Produção Audiovisual.
\n\n\n\nAo vivo em todas as nossas plataformas!
\n\n\n\nMarilia Andreazza, Gerente de Marketing da Masotti Empreendimentos, nos contou sua trajetória e deu dicas de Marketing para o Mercado Imobiliário em 2021.
\n\n\n\nHoje em dia, o marketing imobiliário está cada vez mais forte na internet. É fundamental que as imobiliárias estejam com seus empreendimentos no mercado on-line. Além disso, é uma ótima oportunidade para os corretores que querem anunciar suas oportunidades.
\n\n\n\nOs clientes estão procurando seus imóveis através do ambiente virtual. Ou seja, uma grande parte do seu público, está na internet. Segundo dados do Google, 87% das pessoas que estão na jornada de compra de um imóvel, foram captadas por meio da web.
\n\n\n\nDependendo local de atuação, as campanhas off-line também são importantes como, por exemplo, em cidades do interior. Para atingir um público que não está tão conectado e, também, atingir sua persona em outros momentos do dia além do celular, o marketing tradicional pode ser de grande valia.
\n\n\n\nCom isso, você estará cercando de todas as formas o público. Desde uma simples \"olhadinha\" no Instagram, até um panfleto na hora de fazer compras.
\n\n\n\nO mercado imobiliário tem muita concorrência, é um ramo bem acirrado. Quando um imóvel é vendido, um sonho está sendo vendido também. Há opções de todos os gostos e valores, para quem está procurando. O cliente é quem escolhe sua futura moradia, o poder de decisão está em suas mãos. Entretanto vale lembrar, cabe às imobiliárias e corretores, entregar o melhor produto.
\n\n\n\nAlém disso, outro ponto importante, é saber trabalhar com os diferentes públicos. A venda de imóvel de baixo padrão, requer menos trabalho do que um imóvel de alto padrão.
\n\n\n\nA ligação entre esses dois setores é muito forte no mercado. As equipes de marketing e de vendas sempre estão se relacionando para buscar o melhor para a empresa, um não vive sem o outro.
\n\n\n\nO compartilhamento de ideias, resultados positivos e negativos, informações sobre seu público, entre outros dados. Dessa forma, com essa integração, os resultados são notáveis. Além disso, você torna sua equipe mais qualificada e pronta para atender os clientes, já que estão compartilhando informações importantes, uns com os outros.
\n\n\n\nMuitos corretores imobiliários autônomos têm dificuldade em trabalhar com suas redes sociais. Antes de tudo, é importante escutar e entender melhor seus clientes e suas necessidades, para melhorar o seu atendimento. Dessa forma, o corretor vai compreender a dor do cliente e oferecer o imóvel que mais se enquadra em seu perfil.
\n\n\n\nUtilize um perfil profissional, separado do seu pessoal. Fotos com a família, em restaurantes ou baladas, por exemplo, publique somente no privado. Aliás, os clientes estão lá para ver fotos e vídeos dos imóveis, e não sobre outros assuntos. Procure utilizar, também, o material gráfico das construtoras para dar um toque mais profissional.
\n\n\n\nO formato de comunicação com seus clientes, é um fator que sempre deve ser levado em conta, desde o atendimento até a criação dos anúncios. Além disso, vale lembrar que cada vez mais, a equipe de marketing pode estar envolvida em todo o projeto.
\n\n\n\nOu seja, como eles sabem as tendências do mercado e o que o público está pedindo, podem ajudar os arquitetos e engenheiros. Um simples exemplo disso: uma grande novidade que está presente em muitos edifícios, é o espaço pet. Então, caso o arquiteto não tenha pensado nisso, o marketing pode lembrá-lo e adicionar no projeto.
\n\n\n\nUma boa campanha digital, com certeza, não pode faltar em um lançamento imobiliário. Tenha ferramentas em sua mão, para \"amarrar\" o cliente antes mesmo do início das obras. Saiba, também, trabalhar com os dados a seu favor. Dessa forma, com a boa interpretação deles, você pode tirar boas estratégias para o lançamento.
\n\n\n\nOutro fator importante, é ter uma boa equipe de atendimento para lidar com os clientes. Apesar de boa parte da captação e negociação ser feita de forma on-line, as pessoas ainda precisam do contato humano para fechar sua compra. Afinal, como já falamos, o corretor está lidando com sonhos.
\n\n\n\nEntão se você gostou de saber mais sobre o marketing imobiliário? Confira o bate-papo completo em nosso canal no YouTube!
\n\n\n\nAlém disso, lembre-se de se inscrever no canal da Beatz e ativar as notificações. Assim, toda vez que chegar um conteúdo novo, você será informado. Por fim, não se esqueça, também, que todas as quintas-feiras temos um convidado novo em nosso podcast, às 18h30.
\n\n\n\nCarina Belforte, criadora do podcast Woman Being, nos contou suas experiências e falou tudo sobre Empoderamento Feminino. Um agradecimento especial as redatoras da Beatz, Luana Oliveira e Adriele Martins que conduziram com ótimas perguntas esse Podcast.
\n\n\n\nAntes de tudo, é preciso saber que o empoderamento feminino é diferente do feminismo. Mas, você sabe qual a diferença entre eles?
\n\n\n\nO feminismo, resumidamente, é um movimento a favor da ideologia da equidade política, econômica e social entre os sexos. Já o empoderamento feminino, luta pela consciência coletiva, que se expressa por diversas ações a fim de fortalecer todas as mulheres a desenvolverem a equidade dos sexos.
\n\n\n\nOu seja, o empoderamento é uma consequência do movimento feminista, sendo coisas diferentes, mesmo estando interligadas. Quando pensamos no termo \"empoderar-se\", ele se refere ao ato de tomar poder sobre si mesma e suas decisões. Sendo assim, as mulheres precisam reconhecer que são capazes de tudo, para começar a realizar as mudanças necessárias na sociedade.
\n\n\n\nMuitas mulheres, ainda hoje, dependem da renda de seus maridos para se manter. Por isso também, muitas vezes, elas acabam se submetendo a relações tóxicas e situações bem difíceis. Com as mulheres no mercado de trabalho, todos os lados vão ganhar. Elas vão conseguir, aos poucos, sua independência financeira; além de colaborar com a economia do país.
\n\n\n\nÉ claro que, quando pensamos na história toda, as mulheres já deram um passo muito grande. Mas, ainda assim, grandes injustiças são cometidas no mercado. Uma delas, por exemplo, é a diferença salarial entre o homem e a mulher no mesmo cargo. Esse problema afeta muitas empresas e, recentemente, uma lei foi aprovada no Brasil, para garantir a redução desse problema.
\n\n\n\nSororidade é a concepção atitudinal e ideal de irmandade feminina, que ganhou muita força nos movimentos contemporâneos. Remete à solidariedade, empatia e acolhimento entre as mulheres. Então, podemos dizer que esse termo tem tudo a ver com o empoderamento feminino.
\n\n\n\nAinda há dicionários brasileiros que não contemplam essa palavra. Outros, indicam como o feminino de \"fraternidade\". Por isso, é importante disseminar o significado e a sua importância em nossa sociedade. Podemos citar, como um exemplo cotidiano, uma mulher sendo assediada no metrô. Ao se deparar com essa situação, de acordo com a sororidade, todas as mulheres têm a obrigação de intervir e ajudá-la.
\n\n\n\nAntes de tudo, é importante saber que a educação sobre esse assunto, precisa vir de casa. Ou seja, desde os primeiros anos de vida da criança, os pais devem comentar sobre o empoderamento feminino, seja para um garoto ou garota.
\n\n\n\nMas, na escola, todos os professores e professoras devem estar atentos a esse tema, mantendo-se sempre informados. Pequenas atitudes como, por exemplo, mesclar a quantidade de meninas e meninos em um grupo, criar debates entre ambos os sexos na sala de aula, misturando-os, já faz uma grande diferença.
\n\n\n\nEssa troca de ideias entre os grupos é fundamental. Anos atrás, sabíamos que sempre teve aquele \"clube do bolinha\" e o \"clube da Luluzinha\", em todas as turmas. Porém, essa distância entre eles acaba tornando a sociedade menos igualitária.
\n\n\n\nAlém disso, as prefeituras das cidades podem incentivar, através de projetos sociais nas escolas, o debate e o conhecimento sobre o assunto. Dessa forma, com certeza, estaríamos construindo um mundo melhor e mais justo.
\n\n\n\nO Brasil é um país onde temos importantes referências de mulheres. Para começar, não precisa ir muito longe. Em nossa própria casa, podemos admirar as ações de nossa mãe, avós, tias e irmãs. Mas, quando pensamos no mercado de trabalho, há muitas outras ainda.
\n\n\n\nUm exemplo de mulher que sempre luta para alavancar outras, é a Luiza Trajano. Dona da tão conhecida Magazine Luiza, ela participa de vários negócios comandados por mulheres, além de sempre lutar pelo direito delas. Todos nós devemos acompanhar e nos inspirar em seres humanos como esse. É dessa forma, que vamos construir um mundo melhor para as próximas gerações.
\n\n\n\nBom, esse foi um resumo dos principais temas em nosso PodCast com a Marília. Confira o nosso bate-papo na íntegra!
\n\n\n\nAlém disso, lembre-se de se inscrever no canal da Beatz e ativar as notificações. Assim, toda vez que chegar um conteúdo novo, você será informado. Por fim, não se esqueça, também, que todas as quintas-feiras, às 18h30, temos um novo convidado no podcast.
\n\n\n\nTe espero no próximo!
\n\n\n\nAndré Miletto, empreendedor e entusiasta do Data Science, nos contou suas experiências, estudos e possibilidades de aplicação dos dados no mundo dos negócios.
\n\n\n\nA ciência de dados/data science nada mais é do que a análise de todos os tipos de informações que são geradas a cada segundo, no mundo todo. A partir disso, é possível tomar ações nos mais variados ramos do mercado. O responsável pelo estudo dos dados, chama-se cientista de dados.
\n\n\n\nHoje, as empresas que têm essas informações, estão com um verdadeiro tesouro em suas mãos. Tudo que fazemos conectados à internet, fica armazenado e é analisado pelos cientistas. Dessa forma, criam-se novos serviços e produtos a partir das tendências do público.
\n\n\n\nOs dados se tornaram a base de todas as inovações. Mas, eles só são úteis se você souber utilizá-los. Por isso, o cientista de dados é tão importante.
\n\n\n\nO machine learning é uma ferramenta do data science. Ele consiste em técnicas que permitem, a partir dos dados, que os computadores descubram coisas e auxiliem o trabalho humano. Já o data science refere-se aos métodos científicos, áreas sobrepostas de estatísticas e análise de dados.
\n\n\n\nAmbos são um subconjunto da inteligência artificial.
\n\n\n\nAlém de conteúdos em sites e livros, é importante que a pessoa esteja certa do que ela quer. A ciência de dados não é algo que você vai estudar alguns anos e nunca mais ir atrás. O conhecimento deve ser constante, pelo resto de sua vida. Todos os dias, surgem coisas novas para você aprender.
\n\n\n\nSendo assim, é importante, também, gostar de números e programação. Como em muitos outros ramos, a ciência de dados se aprende, praticando. Então, procure fazer muitos exercícios para fixar a teoria na cabeça. Há muitos cursos gratuitos na internet, de excelente qualidade.
\n\n\n\nCom a ciência de dados, os gestores de empresas têm em suas mãos, muito mais subsídios para tomar decisões. Diferente da época em que os profissionais precisavam utilizar a intuição, com o data science, eles encontram insumos precisos e confiáveis com bastante agilidade.
\n\n\n\nEntão, é bom introduzir essa função em sua empresa. Aliás, se você não fizer, pode ter certeza de que seus concorrentes vão fazer e tirar uma boa vantagem em relação a você. Dessa forma, é bom garantir que sua empresa estará um passo à frente das demais.
\n\n\n\nBlockchain nada mais é do que um sistema onde é possível rastrear o recebimento e envio de alguns tipos de dados pela internet. São diversos pedaços de códigos gerados online, que carregam informações como se fossem blocos de dados interligados, formando uma corrente.
\n\n\n\nEssa tecnologia permitiu a criação de criptomoedas, como o BitCoin, por exemplo. Ou seja, estamos falando do futuro.
\n\n\n\nO algoritmo é um sistema de computadores, que consegue identificar padrões e te oferecer respostas. Há ainda, tipos de algoritmo na web. Cada site ou aplicativo pode conter seu próprio algoritmo com fins específicos.
\n\n\n\nCom ele, você pode automatizar suas operações e melhorá-las como um todo. Sendo assim, terá ganhos com a tecnologia a seu favor.
\n\n\n\nAlém disso, lembre-se de se inscrever no canal da Beatz e ativar as notificações. Assim, toda vez que chegar um conteúdo novo, você será informado. Por fim, não se esqueça, também, que todas as quintas-feiras, às 18h30, temos um novo convidado no podcast.
\n\n\n\nEspero por você no próximo!
\n\n\n\nLuan Kilzes, empreendedor, Trader e influencer, nos contou sua trajetória, deu dicas para você iniciar neste mundo do Day Trade, nos contou também curiosidades sobre esse negócio que hoje é uma das profissões que mais cresce no Brasil.
\n\n\n\nLuan Kilzes é um empreendedor nato que, hoje em dia, trabalha como Trader. Desde pequeno já empreendia para ganhar dinheiro como, por exemplo, vender missangas. Antes de se jogar de cabeça nesse mundo, trabalhou em uma grande multinacional e teve, até mesmo, um comércio de café. Mas, decidiu-se a entrar definitivamente no mundo das opções binárias.
\n\n\n\nAtualmente, Luan tem 24 anos, mas, estuda esse mercado desde os 16, quando viu um filme sobre o assunto, que acabou despertando seu interesse. A partir daí, começou a estudar o mercado e B3 mais a fundo. Começou a gravar vídeos no YouTube e conquistou um público grande e fiel. Com isso, ensina muitas pessoas a operarem, transformando suas vidas, como os mesmos relatam.
\n\n\n\nB3, nada mais é do que a Bolsa de Valores do Brasil. Ela é regulamentada pela CVM (Comissão de Valores Mobiliários), ou seja, evita diversas fraudes e garante a segurança em suas operações. Todas as negociações de ativos financeiros do mercado brasileiro estão na B3, como o gado e dólar, entre outros ramos.
\n\n\n\nA Forex tem foco no mercado do câmbio de moedas. Então, você realiza operações de troca de moedas de diferentes países do mundo inteiro, focando em sua valorização ou desvalorização.
\n\n\n\nA OB (Opções Binárias) é um mercado de compra e venda das ações. Pelo seu nome podemos perceber isso, já que o “bi” remete a duas opções: comprar ou vender.
\n\n\n\nO Day Trader é aquela pessoa que abre sua operação em um dia, e fecha no mesmo. Então, ele acaba se diferenciando dos demais que compram e vendem dias, semanas e até anos depois. Sendo assim, o risco acaba sendo maior em todas as suas operações. Por isso, ter uma boa cabeça nessa hora é muito importante.
\n\n\n\nPara quem quer começar a trabalhar com o mercado financeiro, é muito importante saber que os riscos são altíssimos. Outro fator importante, é ter um bom controle emocional. Caso você seja uma pessoa que ainda não tem um emocional bem equilibrado, procure desenvolvê-lo através de cursos, meditação, exercícios, entre outros.
\n\n\n\nNunca aposte todas as suas fichas no mercado; utilize um dinheiro que não lhe fará falta ao final do mês. Além disso, siga a risca tudo que precisa ser feito, para não ter prejuízo. No começo, estude através de cursos confiáveis e livros, porém, a prática é sempre onde você vai aprender mais.
\n\n\n\nPara ser um Day Trader, ao contrário do que muitos pensam, não é preciso ser rico, bonito e inteligente. Mas, você precisa ter um valor em dinheiro que possa perder sem problemas, além de muita vontade de aprender cada vez mais.
\n\n\n\nAlém disso, tire um tempo com qualidade, para você estudar sobre o mercado, suas novas tendências e outros fatores importantes.
\n\n\n\nUm dos principais equívocos quando se inicia no trade, é operar para pagar dívidas. Como, por exemplo, utilizar todo o seu salário na operação a fim de ganhar mais, porém, acabar perdendo tudo e não ter dinheiro para pagar suas contas básicas, como água, luz e mercado.
\n\n\n\nPor isso, é muito importante estar com a mente preparada, antes de tudo. Você deve saber que perder faz parte do negócio. Outro erro comum, é cair em golpes de falsos traders nas mídias sociais. Quando você for seguir dicas de alguém e confiar a essa pessoa o seu dinheiro, procure o máximo de informações sobre a empresa e o responsável.
\n\n\n\nHoje, as plataformas de busca nos fornecem muitos dados sobre qualquer pessoa ou empresa. Então, \"puxe a capivara\" para não cair em nenhum golpe por aí.
\n\n\n\nE aí, gostou de saber mais sobre trader e empreendedorismo? Não deixe de visitar o nosso canal para conferir mais conteúdos como esse. E, lembre-se: toda quinta-feira, às 18h30, estamos ao vivo no YouTube com algum convidado novo.
\n\n\n\nTe espero lá!
\n\n\n\nComo você já sabe, temos um novo projeto acontecendo: o Beatz Podcast. Um programa sobre Marketing, Empreendedorismo e Vendas. Nele, nós recebemos convidados toda semana, para conversar sobre os assuntos mais interessantes do nosso negócio.
\n\n\n\nEntão, dessa vez, recebemos o Luan Kilzes para um bate-papo super interessante. Nesse texto, você vai conferir um resumo de toda a conversa.
\n\n\n\nLuan Kilzes é um empreendedor nato que, hoje em dia, trabalha como Trader. Desde pequeno já empreendia para ganhar dinheiro como, por exemplo, vender missangas. Antes de se jogar de cabeça nesse mundo, trabalhou em uma grande multinacional e teve, até mesmo, um comércio de café. Mas, decidiu-se a entrar definitivamente no mundo das opções binárias.
\n\n\n\nAtualmente, Luan tem 24 anos, mas, estuda esse mercado desde os 16, quando viu um filme sobre o assunto, que acabou despertando seu interesse. A partir daí, começou a estudar o mercado e B3 mais a fundo. Começou a gravar vídeos no YouTube e conquistou um público grande e fiel. Com isso, ensina muitas pessoas a operarem, transformando suas vidas, como os mesmos relatam.
\n\n\n\nB3, nada mais é do que a Bolsa de Valores do Brasil. Ela é regulamentada pela CVM (Comissão de Valores Mobiliários), ou seja, evita diversas fraudes e garante a segurança em suas operações. Todas as negociações de ativos financeiros do mercado brasileiro estão na B3, como o gado e dólar, entre outros ramos.
\n\n\n\nA Forex tem foco no mercado do câmbio de moedas. Então, você realiza operações de troca de moedas de diferentes países do mundo inteiro, focando em sua valorização ou desvalorização.
\n\n\n\nA OB (Opções Binárias) é um mercado de compra e venda das ações. Pelo seu nome podemos perceber isso, já que o “bi” remete a duas opções: comprar ou vender.
\n\n\n\nO Day Trader é aquela pessoa que abre sua operação em um dia, e fecha no mesmo. Então, ele acaba se diferenciando dos demais que compram e vendem dias, semanas e até anos depois. Sendo assim, o risco acaba sendo maior em todas as suas operações. Por isso, ter uma boa cabeça nessa hora é muito importante.
\n\n\n\nPara quem quer começar a trabalhar com o mercado financeiro, é muito importante saber que os riscos são altíssimos. Outro fator importante, é ter um bom controle emocional. Caso você seja uma pessoa que ainda não tem um emocional bem equilibrado, procure desenvolvê-lo através de cursos, meditação, exercícios, entre outros.
\n\n\n\nNunca aposte todas as suas fichas no mercado; utilize um dinheiro que não lhe fará falta ao final do mês. Além disso, siga a risca tudo que precisa ser feito, para não ter prejuízo. No começo, estude através de cursos confiáveis e livros, porém, a prática é sempre onde você vai aprender mais.
\n\n\n\nPara ser um Day Trader, ao contrário do que muitos pensam, não é preciso ser rico, bonito e inteligente. Mas, você precisa ter um valor em dinheiro que possa perder sem problemas, além de muita vontade de aprender cada vez mais.
\n\n\n\nAlém disso, tire um tempo com qualidade, para você estudar sobre o mercado, suas novas tendências e outros fatores importantes.
\n\n\n\nUm dos principais equívocos quando se inicia no trade, é operar para pagar dívidas. Como, por exemplo, utilizar todo o seu salário na operação a fim de ganhar mais, porém, acabar perdendo tudo e não ter dinheiro para pagar suas contas básicas, como água, luz e mercado.
\n\n\n\nPor isso, é muito importante estar com a mente preparada, antes de tudo. Você deve saber que perder faz parte do negócio. Outro erro comum, é cair em golpes de falsos traders nas mídias sociais. Quando você for seguir dicas de alguém e confiar a essa pessoa o seu dinheiro, procure o máximo de informações sobre a empresa e o responsável.
\n\n\n\nHoje, as plataformas de busca nos fornecem muitos dados sobre qualquer pessoa ou empresa. Então, \"puxe a capivara\" para não cair em nenhum golpe por aí.
\n\n\n\nE aí, gostou de saber mais sobre trader e empreendedorismo? Não deixe de visitar o nosso canal para conferir mais conteúdos como esse. E, lembre-se: toda quinta-feira, às 18h30, estamos ao vivo no YouTube com algum convidado novo.
\n\n\n\nTe espero lá!
\n\n\n\nComo você já sabe, temos um novo projeto acontecendo: o Beatz Podcast. Um programa sobre Marketing, Empreendedorismo e Vendas. Nele, nós recebemos convidados toda semana, para conversarmos sobre os assuntos mais interessantes do nosso negócio.
\n\n\n\nEntão, dessa vez, fomos anfitriões da Marília Andreazza, para uma conversa super interessante. Nesse texto, você vai conferir um resumo de todo o bate-papo. Mas, se quiser conferir a live completa, acesse nosso canal do YouTube.
\n\n\n\nHoje em dia, o marketing imobiliário está cada vez mais forte na internet. É fundamental que as imobiliárias estejam com seus empreendimentos no mercado on-line. Além disso, é uma ótima oportunidade para os corretores que querem anunciar suas oportunidades.
\n\n\n\nOs clientes estão procurando seus imóveis através do ambiente virtual. Ou seja, uma grande parte do seu público, está na internet. Segundo dados do Google, 87% das pessoas que estão na jornada de compra de um imóvel, foram captadas por meio da web.
\n\n\n\nDependendo local de atuação, as campanhas off-line também são importantes como, por exemplo, em cidades do interior. Para atingir um público que não está tão conectado e, também, atingir sua persona em outros momentos do dia além do celular, o marketing tradicional pode ser de grande valia.
\n\n\n\nCom isso, você estará cercando de todas as formas o público. Desde uma simples \"olhadinha\" no Instagram, até um panfleto na hora de fazer compras.
\n\n\n\nO mercado imobiliário tem muita concorrência, é um ramo bem acirrado. Quando um imóvel é vendido, um sonho está sendo vendido também. Há opções de todos os gostos e valores, para quem está procurando. O cliente é quem escolhe sua futura moradia, o poder de decisão está em suas mãos. Então, cabe às imobiliárias e corretores, entregar o melhor produto.
\n\n\n\nOutro ponto importante, é saber trabalhar com os diferentes públicos. A venda de imóvel de baixo padrão, requer menos trabalho do que um imóvel de alto padrão.
\n\n\n\nA ligação entre esses dois setores é muito forte no mercado. As equipes de marketing e de vendas sempre estão se relacionando para buscar o melhor para a empresa, um não vive sem o outro.
\n\n\n\nO compartilhamento de ideias, resultados positivos e negativos, informações sobre seu público, entre outros dados. Assim, com essa integração, os resultados são notáveis. Além disso, você torna sua equipe mais qualificada e pronta para atender os clientes, já que estão compartilhando informações importantes, uns com os outros.
\n\n\n\nMuitos corretores imobiliários autônomos têm dificuldade em trabalhar com suas redes sociais. Antes de tudo, é importante escutar e entender melhor seus clientes e suas necessidades, para melhorar o seu atendimento. Dessa forma, o corretor vai compreender a dor do cliente e oferecer o imóvel que mais se enquadra em seu perfil.
\n\n\n\nUtilize um perfil profissional, separado do seu pessoal. Fotos com a família, em restaurantes ou baladas, por exemplo, publique somente no privado. Os clientes estão lá para ver fotos e vídeos dos imóveis, e não sobre outros assuntos. Procure utilizar, também, o material gráfico das construtoras para dar um toque mais profissional.
\n\n\n\nO formato de comunicação com seus clientes, é um fator que sempre deve ser levado em conta, desde o atendimento até a criação dos anúncios. Além disso, cada vez mais, a equipe de marketing pode estar envolvida em todo o projeto.
\n\n\n\nOu seja, como eles sabem as tendências do mercado e o que o público está pedindo, podem ajudar os arquitetos e engenheiros. Um simples exemplo disso: uma grande novidade que está presente em muitos edifícios, é o espaço pet. Então, caso o arquiteto não tenha pensado nisso, o marketing pode lembrá-lo e adicionar no projeto.
\n\n\n\nUma boa campanha digital, com certeza, não pode faltar em um lançamento imobiliário. Tenha ferramentas em sua mão, para \"amarrar\" o cliente antes mesmo do início das obras. Saiba, também, trabalhar com os dados a seu favor. Dessa forma, com a boa interpretação deles, você pode tirar boas estratégias para o lançamento.
\n\n\n\nOutro fator importante, é ter uma boa equipe de atendimento para lidar com os clientes. Apesar de boa parte da captação e negociação ser feita de forma on-line, as pessoas ainda precisam do contato humano para fechar sua compra. Afinal, como já falamos, o corretor está lidando com sonhos.
\n\n\n\nEntão, gostou de saber mais sobre o marketing imobiliário? Para conferir o bate-papo completo no YouTube, clique aqui!
\n\n\n\nAlém disso, lembre-se de se inscrever no canal da Beatz e ativar as notificações. Assim, toda vez que chegar um conteúdo novo, você será informado. Por fim, não se esqueça, também, que todas as quintas-feiras temos um convidado novo em nosso podcast, às 18h30.
\nComo você já sabe, temos um novo projeto acontecendo: o Beatz Podcast. Um programa sobre Marketing, Empreendedorismo e Vendas. Nele, nós recebemos convidados toda semana, para conversarmos sobre os assuntos mais interessantes do nosso meio.
\n\n\n\nSendo assim, dessa vez, tivemos a ilustre presença da Carina Belforte, para um bate-papo super interessante sobre Empoderamento Feminino. Nesse texto, você vai conferir um resumo de toda a conversa. Mas, se quiser conferir a live completa, acesse nosso canal do YouTube.
\n\n\n\nAntes de tudo, é preciso saber que o empoderamento feminino é diferente do feminismo. Mas, você sabe qual a diferença entre eles?
\n\n\n\nO feminismo, resumidamente, é um movimento a favor da ideologia da equidade política, econômica e social entre os sexos. Já o empoderamento feminino, luta pela consciência coletiva, que se expressa por diversas ações a fim de fortalecer todas as mulheres a desenvolverem a equidade dos sexos.
\n\n\n\nOu seja, o empoderamento é uma consequência do movimento feminista, sendo coisas diferentes, mesmo estando interligadas. Quando pensamos no termo \"empoderar-se\", ele se refere ao ato de tomar poder sobre si mesma e suas decisões. Sendo assim, as mulheres precisam reconhecer que são capazes de tudo, para começar a realizar as mudanças necessárias na sociedade.
\n\n\n\nMuitas mulheres, ainda hoje, dependem da renda de seus maridos para se manter. Por isso também, muitas vezes, elas acabam se submetendo a relações tóxicas e situações bem difíceis. Com as mulheres no mercado de trabalho, todos os lados vão ganhar. Elas vão conseguir, aos poucos, sua independência financeira; além de colaborar com a economia do país.
\n\n\n\nÉ claro que, quando pensamos na história toda, as mulheres já deram um passo muito grande. Mas, ainda assim, grandes injustiças são cometidas no mercado. Uma delas, por exemplo, é a diferença salarial entre o homem e a mulher no mesmo cargo. Esse problema afeta muitas empresas e, recentemente, uma lei foi aprovada no Brasil, para garantir a redução desse problema.
\n\n\n\nSororidade é a concepção atitudinal e ideal de irmandade feminina, que ganhou muita força nos movimentos contemporâneos. Remete à solidariedade, empatia e acolhimento entre as mulheres. Então, podemos dizer que esse termo tem tudo a ver com o empoderamento feminino.
\n\n\n\nAinda há dicionários brasileiros que não contemplam essa palavra. Outros, indicam como o feminino de \"fraternidade\". Por isso, é importante disseminar o significado e a sua importância em nossa sociedade. Podemos citar, como um exemplo cotidiano, uma mulher sendo assediada no metrô. Ao se deparar com essa situação, de acordo com a sororidade, todas as mulheres têm a obrigação de intervir e ajudá-la.
\n\n\n\nAntes de tudo, é importante saber que a educação sobre esse assunto, precisa vir de casa. Ou seja, desde os primeiros anos de vida da criança, os pais devem comentar sobre o empoderamento feminino, seja para um garoto ou garota.
\n\n\n\nMas, na escola, todos os professores e professoras devem estar atentos a esse tema, mantendo-se sempre informados. Pequenas atitudes como, por exemplo, mesclar a quantidade de meninas e meninos em um grupo, criar debates entre ambos os sexos na sala de aula, misturando-os, já faz uma grande diferença.
\n\n\n\nEssa troca de ideias entre os grupos é fundamental. Anos atrás, sabíamos que sempre teve aquele \"clube do bolinha\" e o \"clube da Luluzinha\", em todas as turmas. Porém, essa distância entre eles acaba tornando a sociedade menos igualitária.
\n\n\n\nAlém disso, as prefeituras das cidades podem incentivar, através de projetos sociais nas escolas, o debate e o conhecimento sobre o assunto. Dessa forma, com certeza, estaríamos construindo um mundo melhor e mais justo.
\n\n\n\nO Brasil é um país onde temos importantes referências de mulheres. Para começar, não precisa ir muito longe. Em nossa própria casa, podemos admirar as ações de nossa mãe, avós, tias e irmãs. Mas, quando pensamos no mercado de trabalho, há muitas outras ainda.
\n\n\n\nUm exemplo de mulher que sempre luta para alavancar outras, é a Luiza Trajano. Dona da tão conhecida Magazine Luiza, ela participa de vários negócios comandados por mulheres, além de sempre lutar pelo direito delas. Todos nós devemos acompanhar e nos inspirar em seres humanos como esse. É dessa forma, que vamos construir um mundo melhor para as próximas gerações.
\n\n\n\nBom, esse foi um resumo dos principais temas em nosso PodCast com a Marília. Se quiser conferir o bate-papo na íntegra, clique aqui!
\n\n\n\nAlém disso, lembre-se de se inscrever no canal da Beatz e ativar as notificações. Assim, toda vez que chegar um conteúdo novo, você será informado. Por fim, não se esqueça, também, que todas as quintas-feiras, às 18h30, temos um novo convidado no podcast.
\n\n\n\nTe espero no próximo!
\nComo você já sabe, temos um novo projeto acontecendo: o Beatz Podcast é um programa sobre Marketing, Empreendedorismo e Vendas. Nele, recebemos convidados toda semana, para um bate papo gostoso sobre os assuntos que estão em alta no nosso negócio.
\n\n\n\nEntão, dessa vez, contamos com a presença de André Miletto, para uma conversa super interessante. Nesse texto, você vai conferir um resumo do programa. Mas, se quiser conferir a live completa, acesse nosso canal do YouTube.
\n\n\n\nA ciência de dados/data science nada mais é do que a análise de todos os tipos de informações que são geradas a cada segundo, no mundo todo. A partir disso, é possível tomar ações nos mais variados ramos do mercado. O responsável pelo estudo dos dados, chama-se cientista de dados.
\n\n\n\nHoje, as empresas que têm essas informações, estão com um verdadeiro tesouro em suas mãos. Tudo que fazemos conectados à internet, fica armazenado e é analisado pelos cientistas. Dessa forma, criam-se novos serviços e produtos a partir das tendências do público.
\n\n\n\nOs dados se tornaram a base de todas as inovações. Mas, eles só são úteis se você souber utilizá-los. Por isso, o cientista de dados é tão importante.
\n\n\n\nO machine learning é uma ferramenta do data science. Ele consiste em técnicas que permitem, a partir dos dados, que os computadores descubram coisas e auxiliem o trabalho humano. Já o data science refere-se aos métodos científicos, áreas sobrepostas de estatísticas e análise de dados.
\n\n\n\nAmbos são um subconjunto da inteligência artificial.
\n\n\n\nAlém de conteúdos em sites e livros, é importante que a pessoa esteja certa do que ela quer. A ciência de dados não é algo que você vai estudar alguns anos e nunca mais ir atrás. O conhecimento deve ser constante, pelo resto de sua vida. Todos os dias, surgem coisas novas para você aprender.
\n\n\n\nSendo assim, é importante, também, gostar de números e programação. Como em muitos outros ramos, a ciência de dados se aprende, praticando. Então, procure fazer muitos exercícios para fixar a teoria na cabeça. Há muitos cursos gratuitos na internet, de excelente qualidade.
\n\n\n\nCom a ciência de dados, os gestores de empresas têm em suas mãos, muito mais subsídios para tomar decisões. Diferente da época em que os profissionais precisavam utilizar a intuição, com o data science, eles encontram insumos precisos e confiáveis com bastante agilidade.
\n\n\n\nEntão, é bom introduzir essa função em sua empresa. Aliás, se você não fizer, pode ter certeza de que seus concorrentes vão fazer e tirar uma boa vantagem em relação a você. Dessa forma, é bom garantir que sua empresa estará um passo à frente das demais.
\n\n\n\nBlockchain nada mais é do que um sistema onde é possível rastrear o recebimento e envio de alguns tipos de dados pela internet. São diversos pedaços de códigos gerados online, que carregam informações como se fossem blocos de dados interligados, formando uma corrente.
\n\n\n\nEssa tecnologia permitiu a criação de criptomoedas, como o BitCoin, por exemplo. Ou seja, estamos falando do futuro.
\n\n\n\nO algoritmo é um sistema de computadores, que consegue identificar padrões e te oferecer respostas. Há ainda, tipos de algoritmo na web. Cada site ou aplicativo pode conter seu próprio algoritmo com fins específicos.
\n\n\n\nCom ele, você pode automatizar suas operações e melhorá-las como um todo. Sendo assim, terá ganhos com a tecnologia a seu favor.
\n\n\n\nEntão, esse foi um resumo dos principais assuntos em nosso PodCast com o André. Se quiser conferir o bate-papo na íntegra, clique aqui!
\n\n\n\nAlém disso, lembre-se de se inscrever no canal da Beatz e ativar as notificações. Assim, toda vez que chegar um conteúdo novo, você será informado. Por fim, não se esqueça, também, que todas as quintas-feiras, às 18h30, temos um novo convidado no podcast.
\n\n\n\nEspero por você no próximo!
\nSuellen Siqueira, Digital Influencer, com foco em saúde, moda e bem-estar, contou sua trajetória, como se tornou uma influenciadora, como é o dia-a-dia de um Influencer e deu dicas para quem pretende se tornar uma Digital Influencer.
\n\n\n\nAntes de tudo, vamos falar um pouco sobre a Suellen Siqueira, nossa convidada. Ela é natural de Minas Gerais, tendo passado por certos empregos em sua juventude. Um desses empregos foi no aeroporto de Congonhas, onde ficou encantada com as aeromoças que passavam diariamente por ali.
\n\n\n\nEntão, realizou o curso para se tornar uma e trabalhou por 3 anos nas alturas. Nesse meio tempo, mudou-se para Indaiatuba por conta da proximidade do local de trabalho. Quando saiu desse trabalho, começou na TV Sol, um canal regional tradicional da cidade.
\n\n\n\nPor sempre manter o foco nos treinos e na dieta, queriam que ela conduzisse um programa sobre vida fitness, receitas, dicas, entre outras coisas. A partir de então, começou a produzir conteúdos sobre vida saudável em seu Instagram e, também, no seu canal do YouTube, além da TV.
\n\n\n\nAssim, começou a se destacar, ganhar seguidores e acabou investindo em sua carreira como digital influencer.
\n\n\n\nO início da jornada como influencer digital é bastante difícil. Até conquistar um público fiel e um grande número de seguidores, leva-se um tempo. Uma grande parte da renda dos influencers, vem de parcerias e contratos com lojas. Então, quando alguma empresa procura o profissional, acabam pedindo informações como o número de seguidores, curtidas, views nos storys, entre outros.
\n\n\n\nA Suellen começou a compartilhar seu dia a dia, treinos, alimentação, \"rolês\", entre outras coisas. Assim, as pessoas começaram a interagir e a motivá-la. Ou seja, ela acabou compartilhando o que realmente faz em sua rotina, conquistando muitas pessoas que querem uma vida semelhante e se inspiram nela.
\n\n\n\nNo início, sentia uma dificuldade em gravar os vídeos. Mas, depois de um tempo, acabou acostumando-se com a câmera e as gravações.
\n\n\n\nAssim como tudo na vida, há um limite. Existem coisas que precisam ser compartilhadas e outras que não têm nenhuma necessidade. Mesmo que muitas pessoas queiram ver, às vezes, o digital influencer não se sente confortável com isso.
\n\n\n\nMomentos íntimos em família, por exemplo, muitos não querem postar. Mas, por outro lado, há influencers como o Carlinhos Maia, que mostra tudo de sua vida, e grande parte é sobre sua família e amigos. Sendo assim, você deve mostrar o que se sentir à vontade. Não tente forçar algum conteúdo para ganhar mais views, mostrando ser uma pessoa que não é.
\n\n\n\nO público gosta de originalidade, seja quem você realmente é, que as boas oportunidades e retornos vão chegar.
\n\n\n\nNas primeiras vezes, é comum ir com um certo medo. Afinal, o \"não\" você já tem, então, o que vier é lucro. Por conta do trabalho na televisão, Suellen já conhecia muitas pessoas, tendo um grande networking. Assim, já sabia a quem procurar para possíveis parcerias.
\n\n\n\nDessa forma, todos os negócios que têm relação com seu conteúdo e podem agregar tanto para os seguidores, como para ela, são boas oportunidades de parceria. Lembre-se, selecione bem os seus parceiros; não adianta aceitar ou pedir para todo tipo de negócio, se não existir alguma relação com seu conteúdo.
\n\n\n\nA partir de um momento, a situação inverte. Com um certo tempo, as lojas que começam a procurar o influencer para fechar parcerias. Mas, tenha paciência, isso não ocorre do dia para noite.
\n\n\n\nNo começo, é bem difícil. Você não vai conseguir pagar as suas contas e viver da internet no início da jornada. Muitas lojas enviam produtos ou serviços em troca da divulgação. Isso é maravilhoso, porém, não é dinheiro em espécie que você pode pagar uma conta de água, por exemplo.
\n\n\n\nCom o tempo, é possível cobrar de acordo com seu mídia kit. Ou seja, especificar um valor para um story, um post ou um reels. Assim, quando as empresas te procurarem, vão pagar em dinheiro e não em produtos. A partir daí, você pode começar a viver disso.
\n\n\n\nÉ uma responsabilidade muito grande influenciar as pessoas. Mas, é uma gratidão enorme receber feedbacks positivos do público, comentando que você está o ajudando a melhorar e evoluir. Por isso, é importante ser verdadeiro e transparente com seu seguidor, para que a relação também seja.
\n\n\n\nE aí, gostou de saber mais sobre o mundo dos influenciadores digitais? Não deixe de visitar o nosso canal para conferir mais conteúdos como esse. E, lembre-se: toda quinta-feira, às 18h30, estamos ao vivo no YouTube com um novo convidado.
\n\n\n\nTe espero lá!
\n\n\n\nComo você já sabe, temos um novo projeto acontecendo: o Beatz Podcast. Um programa sobre Marketing, Empreendedorismo e Vendas. Nele, nós recebemos convidados toda semana, para conversar sobre os assuntos mais interessantes do nosso negócio.
\n\n\n\nEntão, dessa vez, recebemos o Ricardo Jimenes para uma live super interessante. Nesse texto, você vai conferir um resumo de todo o bate-papo. Vamos lá?
\n\n\n\nRicardo Jimenes é jornalista por formação, e começou a trabalhar com televisão em 2002. Após seu bacharelado, teve a oportunidade de fazer sua pós-graduação na Espanha, focada em vídeo e gravação. Trabalhou no famoso programa Auto Esporte durante 7 anos e, hoje em dia, dedica seu tempo na própria empresa.
\n\n\n\nSua produtora é focada em produzir vídeo marketing para outras empresas. Ou seja, trabalha com uma grande demanda de produções institucionais. Mas, também, realiza outros projetos no mercado de publicidade e marketing.
\n\n\n\nAntes de tudo, você precisa saber o que quer fazer com a câmera. Nada adianta sair gravando coisas aleatórias, sem foco algum. Então, planeje tudo antes de iniciar. Todo take que você for fazer, precisa ter um significado e propósito. No começo, é difícil investir em uma câmera de qualidade. Mas, procure sempre investir em uma boa iluminação.
\n\n\n\nCom a luz, é possível trabalhar muito bem e fazer ótimas capturas de imagem. Outra dica é, sempre que der, utilize a luz do sol a seu favor. O sol, nas gravações e fotos externas, é um grande aliado para quem está começando.
\n\n\n\nA dificuldade aparece desde quando somos crianças. Na escola, por exemplo, não aprendemos sobre empreendedorismo. Então, faltam estímulos para começar nessa jornada. Muitos jovens pensam que o plano de vida já está definido, trabalhando como funcionário de alguma empresa ou sendo concursado.
\n\n\n\nOutra dificuldade no início, é precificar os seus trabalhos. É muito importante, ao final do mês, conseguir pagar todas as suas contas e impostos, e ainda restar um lucro para você. Vender seu produto ou serviço, talvez seja um dos maiores desafios para o novo empreendedor. É difícil achar quem compre sua ideia logo no começo, mas, não desista em seu primeiro \"não\".
\n\n\n\nPensando em negócios, é muito importante a produtora ter parcerias com agências de publicidade. São elas que trazem e conectam muitos clientes para a sua empresa. Dessa forma, é possível ter uma maior demanda de trabalho. Quando falamos de equipamento, é importante seguir uma linha de modelos da mesma marca.
\n\n\n\nAssim, todos os seus microfones, câmeras, entre outros, serão compatíveis. A cada 3 anos, recomenda-se atualizar os seus equipamentos. O mercado produz muita tecnologia nova e, com o passar do tempo, sua empresa pode ficar para trás em relação aos concorrentes.
\n\n\n\nPara começar, existem simuladores para que você possa aprender um pouco. O próprio aplicativo do fabricante disponibiliza essa simulação. Ter um conhecimento básico sobre fotografia, também vai te ajudar. Mas, como em tudo em nossa vida, só vamos aprender colocando a mão na massa.
\n\n\n\nProcure treinar um pouco todos os dias. Assim, quando um trabalho for solicitado, já estará bem treinado e com uma Procure treinar um pouco todos os dias. Assim, quando um trabalho for solicitado, já estará bem treinado e com uma boa noção. Além disso, precisa-se, também, de um cadastro do piloto e do drone na ANAC e ANATEL. Mas, isso pode ser feito rapidamente pela internet.
\n\n\n\nEvite voar por cima de pessoas e em áreas de segurança, como um presídio, por exemplo. Hoje, decolar seu drone em locais como esse é impossível, por existir um bloqueio implantado. Porém, mesmo assim, se atente aos locais de decolagem.
\n\n\n\nUm bom vídeo precisa ter uma boa história por trás. Ele não pode ser feito sem um propósito. Quando as pessoas virem o vídeo, precisam identificar claramente a mensagem que está sendo passada. Sendo assim, capriche na hora de produzir o seu roteiro.
\n\n\n\nMesmo que a qualidade de imagem e som não sejam altas, a mensagem em foco acaba se destacando em todos os tipos de vídeo.
\n\n\n\nE aí, gostou de saber mais sobre vídeo marketing? Não deixe de visitar o nosso canal para conferir mais conteúdos como esse. E, lembre-se: toda quinta-feira, às 18h30, estamos ao vivo no YouTube com um novo convidado.
\n\n\n\nEntão, te espero no próximo episódio!
\n', 'Vídeo Marketing com RICARDO JIMENES - Beatz Podcast #2', 'Ricardo Jimenes, fundador da TDA Produções, falando sobre a importância do Vídeo no Marketing Digital e nos contando um pouco de sua carreira e dos desafios na Produção Audiovisual.', 'private', 'open', 'open', '', 'video-marketing-com-ricardo-jimenes-beatz-podcast-2', '', '', '2022-05-02 10:34:24', '2022-05-02 13:34:24', '', 0, 'https://beatz.com.br/?p=3092', 0, 'post', '', 0), (3096, 14, '2021-08-31 09:49:35', '2021-08-31 12:49:35', '\nO Data Driven Marketing propõe às marcas e empresas, meios mais eficazes, para se atingir os resultados esperados. Isso porque, contar com essa estratégia em seu plano de marketing digital é crucial.
\n\n\n\nAntes, as campanhas coletavam dados que, por muitas vezes, não apresentavam caminhos claros.
\n\n\n\nApós a criação do data driven marketing, no entanto, é possível obter as análises mais seguras e profundas, sobre as informações de seus clientes. Assim sendo, essa estratégia inova a forma de selecionar o público-alvo.
\n\n\n\nPara te mostrar como isso é possível, fizemos essa matéria com todo esse conceito e aplicação da estratégia. Sendo assim, continue a leitura e obtenha os melhores resultados para seus investimentos em marketing digital.
\n\n\n\nEsse plano tem como principal objetivo, atingir um nível de alcance do público-alvo muito alto, quando pensamos em filtros via dados.
\n\n\n\nDessa forma, esse filtro é feito a partir dos dados coletados sobre as interações e os costumes do cliente. Com isso, a análise de suas interações com a própria marca, bem como, com outras de diversos segmentos, é levada em conta.
\n\n\n\nÉ possível, entretanto, conhecer os principais gostos, preferências, motivações e escolhas. Então, traçar o perfil do cliente é a melhor maneira de chegar até ele.
\n\n\n\nEm suma, esses dados orientam:
\n\n\n\nOu seja, o data driven marketing é capaz de apontar tendências de comportamento. E então, cria-se campanhas de marketing digital muito mais eficientes.
\n\n\n\nCom todas as melhorias que essa estratégia proporciona, os clientes receberão uma experiência de alta qualidade. Assim, o ROI das campanhas, em especial nos canais de marketing, tendem a aumentar de maneira positiva.
\n\n\n\nIsso porque, será possível:
\n\n\n\n![\"gere-leads-mais-qualificados-e-aumente-seus-resultados\"](\"https://beatz.com.br/wp-content/uploads/2021/08/data-driven-marketing-meio.png\")
A princípio, para falarmos da implantação do data driven marketing, vamos entender quais são algumas das ferramentas a serem utilizadas.
\n\n\n\nVamos iniciar falando do Google Analytics. Essa ferramenta é gratuita e apresenta as interações no seu site. Com ela, é possível ter uma visão de todo o comportamento do seu site, desde a origem do acesso, até os principais botões clicados e o tempo de leitura de cada página.
\n\n\n\nComo opções para CRM, contudo, existe a Salesforce. Com ela, você pode criar um banco de dados completo dos clientes.
\n\n\n\nO SemRush, por sua vez, é capaz de criar uma análise visual do desempenho da sua marca, no digital. Com ele, é possível analisar seu site em relação aos concorrentes, e fazer uma métrica das principais palavras-chave, para a criação do seu conteúdo.
\n\n\n\nAgora que você já conheceu algumas ferramentas, vamos para a implantação da estratégia.
\n\n\n\nAntes de mais nada, entenda que essa estratégia é baseada em dados. Sendo assim, não há nada que seja feito nesse caminho, que fuja dessa ponto de partida.
\n\n\n\nOu seja, defina os caminhos desejados e entenda quais os tipos de dados mais importantes para sua estratégia.
\n\n\n\nCom isso, você pode optar por montar os perfis dos clientes ou entender a jornada do consumidor. No entanto, para cada uma dessas opções possíveis, você precisará de informações específicas.
\n\n\n\nApós definir a meta da campanha, no entanto, é hora de colocar os analistas em ação. Eles apontarão a eficiência dos dados e a ausência de informações especiais. Além disso, os KPIs serão criados nesse momento, para que haja o acompanhamento da eficácia das estratégias, rumo à sua meta.
\n\n\n\nParece complexo acompanhar o data driven marketing nas suas campanhas? Aposte, no entanto, em estratégias de automação de análises de dados, bem como, em ferramentas importantes para lidar com os mesmos.
\n\n\n\nUma vez que todos estão envolvidos na criação da campanha, não faz sentido limitar esses dados apenas aos analistas.
\n\n\n\nEspalhe a informação para todo o time. Assim, será possível criar produtos e conteúdos ainda mais eficazes.
\n\n\n\nAqui, no entanto, é importante acompanhar os KPIs criados na primeira etapa. Com isso, é crucial mudar e fazer os ajustes quando necessário, para atingir sua meta com mais rapidez e precisão.
\n\n\n\nPara atingir seu objetivo de forma correta, é crucial contar com as boas práticas dessa estratégia.
\n\n\n\nNo entanto, garanta que os dados certos sejam usados, bem como, acesse os dados corretos a serem aplicados. Para isso, confira os pontos: totalidade, precisão, oportunidade, relevância e formatos. Atingindo a excelência em todos esses pontos, sua estratégia terá o aproveitamento ideal.
\n\n\n\nAinda assim, verifique e confirme se todas essas informações se enquadram às Leis Gerais de Proteção de Dados Pessoais (LGPD), bem como, à General Data Protection Regulation (GDPR).
\n\n\n\nReunindo esses cuidados a uma análise qualificada, você terá uma campanha de sucesso absoluto.
\n\n\n\nPortanto, sabemos que o data driven marketing já é uma realidade para quem quer vender mais, no ambiente digital, com qualidade dos leads criados. Assim, é uma estratégia muito indicada, para marcas e empresas que buscam resultados de alta performance.
\n\n\n\nContinue em nosso blog e conheça mais sobre estratégias de marketing digital eficientes. E entre em contato conosco, para entender o que pode ser feito para sua empresa!
\n', 'Como o Data Driven Marketing pode gerar leads mais qualificados', 'Entenda como essa estratégia vai potencializar seus leads', 'publish', 'open', 'open', '', 'como-o-data-driven-marketing-pode-gerar-leads-mais-qualificados', '', 'https://beatz.com.br/blog/importancia-do-marketing-digital/\nhttps://beatz.com.br/blog/inbound-marketing/\nhttps://beatz.com.br/blog/o-que-e-crm-e-quais-sao-seus-beneficios/', '2021-09-10 15:49:24', '2021-09-10 18:49:24', '', 0, 'https://beatz.com.br/?p=3096', 0, 'post', '', 0), (3098, 11, '2021-08-31 09:46:52', '2021-08-31 12:46:52', '\nDe modo geral, ao longo de sua história, o Marketing vem sofrendo muitas mudanças. O que antes era empurrado até os consumidores, através das propagandas, para convencer a qualquer custo. Aos poucos, acabou transformando-se em estratégias de marketing de conteúdo, sendo bem mais agradáveis ao público-alvo.
\n\n\n\nOu seja, ao invés de convencer as pessoas, o foco passou a ser o encantamento dos clientes. Isso é feito através da entrega de informações úteis, nutrindo-os durante toda a jornada de compra.
\n\n\n\nE, pensando nessa estratégia, o marketing social também pode agregar.
\n\n\n\nO Marketing Social surgiu pela primeira vez quando Gerald Zaltman e Philip Kotler, na década de 70, notaram que os princípios do tão conhecido marketing tradicional poderiam, também, ser utilizados para muitas causas sociais. Ou seja, para vender atitudes, ideias e condutas.
\n\n\n\nDessa forma, para o Marketing Social, seu objetivo principal é eliminar ou atenuar os problemas sociais. Problemas esses, principalmente, relacionados à fome, educação, saúde pública, moradia, entre outros.
\n\n\n\nSendo assim, utiliza-se essa estratégia em empresas do terceiro setor e órgãos públicos, que fazem campanhas para doações, conscientização e afins.
\n\n\n\nLembre-se, que o intuito é sempre envolver toda a população para a mesma causa e, a fazerem funcionar, por não serem, justamente, motivadas pelos interesses financeiros e comerciais, mas, sim, pelo bem comum.
\n\n\n\nAssim, o público pode se identificar com a causa social e se sensibilizar, passando a fazer parte do movimento. Bom, para facilitar seu entendimento, vamos citar alguns exemplos.
\n\n\n\n![\"mc-dia-feliz-e-marketing-social\"](\"https://beatz.com.br/wp-content/uploads/2021/08/blog-marketing-social-meio.jpg\")
Confira a seguir, alguns casos bem conhecidos:
\n\n\n\nTalvez, esse seja o exemplo mais conhecido entre os brasileiros. Desenvolvido e promovido pela TV Globo, com parceria da Organização das Nações Unidas (ONU) para a ciência, cultura e educação, a iniciativa surgiu em 1986. Em sua primeira edição, contou com uma ação pontual de doações para o nordeste brasileiro, como iniciativa do Renato Aragão, mais conhecido como \"Didi\".
\n\n\n\nEntão, após o seu sucesso, o projeto tornou-se uma campanha anual da emissora para ajudar instituições de crianças e adolescentes do Brasil todo. Atualmente, o Criança Esperança já arrecadou mais de R$ 300 milhões em doações para mais de 5 mil instituições do país. Sendo assim, colaborando para a formação e desenvolvimento de 4 milhões de adolescentes e crianças.
\n\n\n\nAlém de todos esses resultados sociais, o público passou a associar a TV Globo com uma causa social concreta, com seus objetivos claros e com o envolvimento dos telespectadores.
\n\n\n\nO evento acontece uma vez por ano, ao vivo e com participação de muitos famosos, do público de casa e com um contador de doações em tempo real.
\n\n\n\nAssim como o Criança Esperança, o Teleton é reconhecido em todo o Brasil. Todo ano, o Sistema Brasileiro de Televisão (SBT) realiza o evento. Em um dia de transmissão, o projeto tem o objetivo de arrecadar fundos e ajudar a AACD (Associação de Assistência à Criança Deficiente).
\n\n\n\nA iniciativa ajuda milhares de crianças que têm deficiência física.
\n\n\n\nNo geral, os projetos que envolvem crianças, costumam tocar mais o coração das pessoas. Ainda mais, quando portam doenças graves.
\n\n\n\nDesde 1988, em todo último sábado de agosto, o Mc Donalds realiza o McDia Feliz. A ação consiste na arrecadação da venda do famoso sanduíche da empresa, o BigMac. Toda essa verba é voltada para ajudar instituições de crianças com câncer.
\n\n\n\nEsse projeto já é bem conhecido pela população. Além disso, o próprio McDonalds tem o Instituto Ronald McDonald, dedicado para causas como essa.
\n\n\n\nEsse projeto social, realizado pela empresa de cosméticos Natura, é um ótimo exemplo da preocupação de uma marca com a proteção ambiental.
\n\n\n\nAtravés de um blog, ela promove ações comprometidas com toda a sua responsabilidade social e defende a preservação da Amazônia. A iniciativa surgiu em 2000 e, desde então, a empresa confirma seu compromisso com o reflorestamento através da extração sustentável de sua matéria-prima. Além disso, ela colabora com a renda de famílias locais, por meio de empregos.
\n\n\n\nA Ypê, famosa marca de produtos de limpeza, também entrou para a corrente do bem e já tem diversos projetos com foco na proteção ambiental. Em parceria com a SOS Mata Atlântica, já foram plantadas desde 2007, mais de 750mil mudas de árvores.
\n\n\n\nAlém disso, em seu site, a empresa disponibiliza muitos conteúdos sobre conscientização ambiental como, por exemplo, o passo a passo de como plantar uma árvore.
\n\n\n\nDo ponto de vista do mercado, uma das maiores vantagens de se trabalhar com o Marketing Social, é conquistar seus clientes. Nos tempos de hoje, onde a maioria das pessoas têm acesso rápido às informações, as empresas precisam encontrar novas formas de se diferenciar das outras.
\n\n\n\nSendo assim, o Marketing Social passa a ser o grande diferencial. De acordo com uma pesquisa do Instituto Akatu, 50% da população do Brasil já valoriza e opta por empresas que têm projetos sociais. Ou seja, seu negócio acaba captando mais clientes.
\n\n\n\nEssa ação possui três etapas principais:
\n\n\n\nDo mesmo modo, o Marketing Social pode ser uma opção poderosa para conquistar clientes e de transformação social. Além disso, aproxima a empresa do público, melhora sua imagem e reputação.
\n\n\n\nNo geral, essas ações são tarefas da área de relações públicas ou marketing da organização. Porém, com o tempo, é bom integrar mais setores. Assim, mais pessoas podem dar ideias e participar do projeto.
\n\n\n\nSe você curtiu o texto, não deixe de seguir nosso blog e ver outros conteúdos sobre o mundo do marketing. Caso tenha restado com alguma dúvida, fique à vontade para entrar em contato com a gente!
\n\n\n\nAté mais!
\n', 'Marketing Social: saiba como ele pode trazer mais valor para sua marca', 'Entenda como o Marketing Social pode agregar valor em sua empresa com algumas ações!', 'publish', 'open', 'open', '', 'marketing-social-saiba-como-ele-pode-trazer-mais-valor-para-sua-marca', '', '', '2021-08-31 09:46:54', '2021-08-31 12:46:54', '', 0, 'https://beatz.com.br/?p=3098', 0, 'post', '', 0), (3107, 17, '2021-08-16 10:20:57', '2021-08-16 13:20:57', '', 'Divulgação Podcast 3', '', 'inherit', 'open', 'closed', '', 'divulgacao-podcast-3', '', '', '2021-08-16 10:20:57', '2021-08-16 13:20:57', '', 3052, 'https://beatz.com.br/wp-content/uploads/2021/08/divulgacao-podcast-3.png', 0, 'attachment', 'image/png', 0), (3109, 17, '2021-08-16 10:25:19', '2021-08-16 13:25:19', '', '2 - Thumbnail Beatz Podcast - #4', '', 'inherit', 'open', 'closed', '', '2-thumbnail-beatz-podcast-4', '', '', '2021-08-16 10:25:19', '2021-08-16 13:25:19', '', 2988, 'https://beatz.com.br/wp-content/uploads/2021/08/2-thumbnail-beatz-podcast-4.png', 0, 'attachment', 'image/png', 0), (3111, 17, '2021-08-16 10:26:46', '2021-08-16 13:26:46', '', '2 - Thumbnail Beatz Podcast - #2', '', 'inherit', 'open', 'closed', '', '2-thumbnail-beatz-podcast-2', '', '', '2021-09-10 14:27:34', '2021-09-10 17:27:34', '', 2980, 'https://beatz.com.br/wp-content/uploads/2021/08/2-thumbnail-beatz-podcast-2.png', 0, 'attachment', 'image/png', 0), (3112, 17, '2021-08-16 10:27:53', '2021-08-16 13:27:53', '', '2 - Thumbnail Beatz Podcast - #1', '', 'inherit', 'open', 'closed', '', '2-thumbnail-beatz-podcast-1', '', '', '2021-08-16 10:27:53', '2021-08-16 13:27:53', '', 2976, 'https://beatz.com.br/wp-content/uploads/2021/08/2-thumbnail-beatz-podcast-1-1.png', 0, 'attachment', 'image/png', 0), (3113, 17, '2021-08-16 10:30:13', '2021-08-16 13:30:13', '', 'luan', '', 'inherit', 'open', 'closed', '', 'luan', '', '', '2021-08-16 10:30:13', '2021-08-16 13:30:13', '', 2993, 'https://beatz.com.br/wp-content/uploads/2021/08/luan.jpg', 0, 'attachment', 'image/jpeg', 0), (3114, 17, '2021-08-16 10:31:16', '2021-08-16 13:31:16', '', 'luan', '', 'inherit', 'open', 'closed', '', 'luan-2', '', '', '2021-08-16 10:31:16', '2021-08-16 13:31:16', '', 2993, 'https://beatz.com.br/wp-content/uploads/2021/08/luan-1.jpg', 0, 'attachment', 'image/jpeg', 0), (3115, 17, '2021-08-16 10:33:34', '2021-08-16 13:33:34', '', 'marilia', '', 'inherit', 'open', 'closed', '', 'marilia', '', '', '2021-08-16 10:33:34', '2021-08-16 13:33:34', '', 2983, 'https://beatz.com.br/wp-content/uploads/2021/08/marilia.jpg', 0, 'attachment', 'image/jpeg', 0), (3118, 6, '2021-08-16 11:23:47', '2021-08-16 14:23:47', '', 'logo-beatz', '', 'inherit', 'open', 'closed', '', 'logo-beatz', '', '', '2022-08-02 11:11:41', '2022-08-02 14:11:41', '', 0, 'https://beatz.com.br/wp-content/uploads/2021/08/logo-beatz.jpg', 0, 'attachment', 'image/jpeg', 0), (3119, 6, '2021-08-16 11:25:15', '2021-08-16 14:25:15', '', 'logo-beatz', '', 'inherit', 'open', 'closed', '', 'logo-beatz-2', '', '', '2021-08-16 11:25:24', '2021-08-16 14:25:24', '', 0, 'https://beatz.com.br/wp-content/uploads/2021/08/logo-beatz-1.jpg', 0, 'attachment', 'image/jpeg', 0), (3128, 15, '2021-08-16 12:04:13', '2021-08-16 15:04:13', '', 'logo-Facebook', '', 'inherit', 'open', 'closed', '', 'logo-facebook', '', '', '2021-08-16 12:04:24', '2021-08-16 15:04:24', '', 8, 'https://beatz.com.br/wp-content/uploads/2021/08/logo-facebook.jpg', 0, 'attachment', 'image/jpeg', 0), (3129, 15, '2021-08-16 12:04:33', '2021-08-16 15:04:33', '', 'logo-twitter', '', 'inherit', 'open', 'closed', '', 'logo-linkedin', '', '', '2021-08-16 12:04:52', '2021-08-16 15:04:52', '', 8, 'https://beatz.com.br/wp-content/uploads/2021/08/logo-linkedin.jpg', 0, 'attachment', 'image/jpeg', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (3133, 11, '2021-08-31 09:48:04', '2021-08-31 12:48:04', '\nO Marketing Empresarial é a junção de todas as ações do marketing, aplicadas na rotina de um negócio. Seus principais objetivos são a captação de clientes e o atendimento de todas as demandas dos atuais clientes, colaboradores e sociedade como um todo.
\n\n\n\nA cada dia, o marketing conquista mais espaço no mundo do empreendedorismo e dos negócios. Isso acaba sendo reflexo de um mérito que não ocorreu de uma hora para outra, já que o setor de marketing está assumindo, cada vez mais, um papel importante em todas as empresas.
\n\n\n\nIsso está acontecendo por conta de um forte movimento, onde a publicidade está, cada vez mais, no mundo digital. Então, acaba se comprometendo em atingir os resultados esperados pela empresa como, por exemplo, trazer mais clientes em potencial.
\n\n\n\nAlém disso, entender melhor a cabeça dos consumidores já é possível, através de sua jornada de compra. Com isso, muito se fala sobre o marketing digital. Mas, em muitos casos, o tradicional marketing empresarial está sendo deixado de lado e, quem acha que um pode excluir o outro, está muito enganado. Eles podem e devem andar juntos.
\n\n\n\nEntão, para te explicar melhor sobre esse tema, resolvemos preparar esse texto. Continue a leitura e saiba tudo!
\n\n\n\nComo já foi dito, o marketing empresarial é a junção das ações de marketing, aplicadas na rotina de um negócio. E, com isso, captar mais clientes e ser capaz de atender todas as suas demandas, dos colaboradoras e da sociedade. Todas essas ações, são consideradas como uma ferramenta para encontrar soluções e estratégias que ajudem no desempenho e melhoria contínua no desempenho da organização.
\n\n\n\nSendo assim, devem ser consideradas como aliadas em busca da inovação e comprometimento dos colaboradores envolvidos nas ações. Para que o marketing empresarial consiga atingir seu objetivo principal, é preciso a união entre todos que fazem parte da empresa. Isso acontece porque, a estrutura pode ser bem complexa, conseguindo sucesso em sua execução, somente com todos envolvidos e engajados.
\n\n\n\nPor muitos motivos, o marketing empresarial vem se mostrando cada vez mais necessário. Dentre eles, a mudança na maneira de interação entre o consumidor com a empresa, e a queda de limites territoriais de atuações.
\n\n\n\nSendo assim, é preciso planejar todas as ações da sua empresa, levando sempre em consideração como o marketing pode colaborar para atingir suas metas e objetivos.
\n\n\n\nPara ter sucesso em suas ações, é importante seguir uma regra básica: os 4 Ps do marketing. Bom, vou te explicar sobre cada um deles:
\n\n\n\nO produto nada mais é do que a sua solução vendida. Ou seja, o produto ou serviço que está sendo oferecido aos clientes. Aqui, é importante mostrar como você pode resolver a dor dele, de maneira rápida e clara. Além disso, procure destacar seus diferenciais.
\n\n\n\nO preço, como o nome mesmo já diz, é o valor definido pela empresa em troca do seu produto ou serviço. Dessa forma, é importante que ele seja justo para ambos os lados. Lembre-se que os negócios onde o preço do produto é exposto associado com suas vantagens, acabam ganhando mais credibilidade do seu público-alvo.
\n\n\n\nA praça é considerada, tradicionalmente, como o ponto comercial da empresa. Mas, indo mais afundo, significa a forma com que o serviço ou produto será distribuído. Ou seja, não são apenas negócios físicos que vendem. Hoje, temos a possibilidade de e-commerce, revendedores, parceiros, entre outros.
\n\n\n\nA promoção, nada mais é do que a divulgação do seu serviço ou produto. São todos os canais que a empresa vai investir para apresentar sua solução ao mundo. Então, é preciso estudar e planejar quais são os melhores meios de divulgação para encontrar suas personas, e como irá investir e seu processo de vendas.
\n\n\n\n![\"4-ps-do-marketing\"](\"https://beatz.com.br/wp-content/uploads/2021/08/blog-marrketing-empresarial-meio.jpg\")
Agora que você já sabe o que é levado em conta no marketing empresarial, o que acha de utilizá-lo como ferramenta para ter mais vendas em seu negócio?
\n\n\n\nUtilize sempre os 4 Ps para melhorar sempre a jornada de compra dos seus clientes. Nesse momento, o marketing digital pode entrar e ser seu grande aliado. Isso ocorre, porque os canais digitais estão ganhando muita força e sendo utilizados cada vez mais.
\n\n\n\nEntão, com esse foco, aqui vão algumas dicas úteis para aumentas suas vendas utilizando o marketing digital e empresarial:
\n\n\n\nHoje em dia, notamos que quase todos estão nas redes sociais, então, a empresa precisa estar nesse ambiente também. A presença na internet deve ter as práticas profissionais como objetivo. Assim, você pode explorar da melhor forma a divulgação do seu serviço e produto, além de atender por lá, as demandas dos clientes.
\n\n\n\nMais do que a simples venda, todo negócio precisa mostrar que é referência no seu mercado de atuação e que são os melhores na área. Então, a partir daí, o marketing de conteúdo ganha sua importância.
\n\n\n\nA melhor opção nesse sentido, é criar conteúdo para educar o seu mercado. Com isso, você pode fortalecer a confiança e a aquisição de clientes. Esses conteúdos podem ser oferecidos por meio de um blog, materiais ricos, vídeos, e-mails, entre outros.
\n\n\n\nAs empresas que utilizam o e-mail marketing com sabedoria, acabam tendo uma boa vantagem sobre seus concorrentes.
\n\n\n\nEntão, com uma boa base de e-mails, você pode compartilhar conteúdos de acordo com o interesse dos leads. Assim, pode demonstrar que a empresa está disponível em ajudá-los. As pessoas gostam de atenção e de receber bons conteúdos. Dessa forma, quando precisarem da sua solução, não vão pensar duas vezes.
\n\n\n\nComo a maioria das coisas em nossa vida, temos o lado bom e o ruim. A internet é um ótimo meio de divulgação mas, também, pode distrair muitas pessoas. Ou seja, há uma grande chance de um consumidor entrar no seu site e sair logo em seguida, por alguma distração.
\n\n\n\nProcure manter seu site o mais atrativo possível. Além disso, deixe-o em um modelo mais \"self-service\". Exponha todas as informações do seu serviço ou produto de maneira transparente, para conquistar a credibilidade com os clientes. O visual do site também é bastante importante. Pode parecer bobagem, mas as cores e imagens dizem muito sobre a empresa.
\n\n\n\nContudo, o marketing empresarial só agrega valor quando oferece vantagens tanto para a empresa, quanto para o cliente. Com um bom planejamento e execução, os resultados podem ser rapidamente notados.
\n\n\n\nBom, por hoje, ficamos por aqui. Se você curtiu esse conteúdo, não deixe de acompanhar nosso blog e conferir outras matérias sobre o mundo do marketing. Caso tenha restado com alguma dúvida, fique à vontade para entrar em contato com a gente!
\n', 'Marketing Empresarial: saiba como fazer e aumentar o fluxo de leads', 'Você sabe como o Marketing Empresarial pode te ajudar a aumentar o número de leads? Acompanhe a leitura e descubra tudo agora mesmo!', 'publish', 'open', 'open', '', 'marketing-empresarial-saiba-como-fazer-e-aumentar-o-fluxo-de-leads', '', '', '2023-09-12 15:52:31', '2023-09-12 18:52:31', '', 0, 'https://beatz.com.br/?p=3133', 0, 'post', '', 0), (3145, 10, '2021-08-16 18:01:53', '2021-08-16 21:01:53', '\nJaddy Reisler, Agile Coach na Mooven Consulting, especialista em Metodologias Ágeis, nos contou os segredos para uma gestão de projetos ágil e eficiente, também falo como esse método é aplicado hoje em grandes empresas e quais as vantagens e benefícios, além de, como sempre, um bate papo descontraído sobre sua vida e carreira.
\n\n\n\nContar com tecnologia para a automação de marketing digital é tornar seus resultados ainda melhores. Isso porque, esse é um meio eficiente de deixar os processos mais simples.
\n\n\n\nAo colocar em prática uma campanha de marketing digital, muitas são as tarefas a serem cumpridas. No entanto, cuidar de tudo de maneira manual pode provocar falhas. Em especial, porque lidar com o público online é uma tarefa que tende a tomar várias direções.
\n\n\n\nSendo assim, o melhor meio é a automação de marketing digital!
\n\n\n\nAlém de diminuir a demanda manual, essa estratégia torna mais simples o trabalho, tratando os leads com mais agilidade, até a conversão.
\n\n\n\nPor isso, entenda como aplicar a automação à sua comunicação, com as dicas desse post. Prepare-se para grandes resultados e boa leitura!
\n\n\n\nAntes de mais nada, é crucial entender que essa estratégia tem como foco a captação de leads qualificados, de forma automatizada.
\n\n\n\nOu seja, usa-se uma série de softwares para:
\n\n\n\nAssim, é possível alinhar a automação ao Inbound Marketing, por exemplo. Com isso, a gestão dos leads e o avanço no funil de vendas.
\n\n\n\nUm ponto muito importante, entretanto, é analisar a importância dessa automação, para cada um dos canais utilizados. Bem como, munir o cliente com todas as informações necessárias, até a decisão da compra, de maneira automatizada.
\n\n\n\nApesar da possibilidade de combinação de ambos na mesma estratégia, a automação de marketing digital e o CRM não são a mesma coisa. Ainda assim, têm muito em comum.
\n\n\n\nExistem, inclusive, muitas ferramentas de automação que trazem o CRM integrado, para tornar mais fácil a qualificação do relacionamento.
\n\n\n\nAs ferramentas utilizadas para automatizar os processos de venda são capazes de aumentar as vendas. Isso porque, como já citamos acima, elas são usadas para manter os clientes interessados no seu produto ou serviço.
\n\n\n\nPor isso, quando a retenção de leads acontece dessa forma, os custos de atração de cliente se tornam muito baixos.
\n\n\n\nCom o disparo automático de conteúdo e informações sobre seus produtos, é normal que os clientes se mantenham interessados.
\n\n\n\nEm uma situação hipotética, vamos pensar em alguém que tem interesse no produto, mas está com outras prioridades financeiras.
\n\n\n\nEssa pessoa tem intenção de compra. Porém, não a fará de imediato. Mantendo o contato, com conteúdos relevantes, no entanto, ela permanecerá interessada e fará essa compra tão logo quanto possível.
\n\n\n\nUma vez que essa estratégia deixa os custos muito baixos para os leads, ela também nutre esses leads com a mesma vantagem.
\n\n\n\nOu seja, com a adoção da automação de marketing, se faz a gestão dos leads de forma rápida. Sendo por resposta ou pela abordagem que impulsiona sua evolução.
\n\n\n\nTudo isso, no entanto, é feito no momento exato. Assim, a equipe tem mais autonomia e o funil acontece, sem grandes trabalhos manuais.
\n\n\n\nCom isso, vende-se muito mais, com ferramentas capazes de administrar tudo de forma fácil e prática.
\n\n\n\nMesmo com as possíveis falhas tecnológicas e com a necessidade de acompanhamento, a automação de marketing reduz o risco de algum lead não evoluir.
\n\n\n\nIsso porque, quando o funil é feito manualmente, há a possibilidade de esquecer um e-mail ou não fazer a gestão da evolução do mesmo.
\n\n\n\nCom essa estratégia, contudo, os e-mails ficam programados. Além disso, os leads seguem pelo funil, de acordo com o plano de gatilhos configurados.
\n\n\n\nOu seja, a possibilidade de as máquinas e softwares errarem são mínimas.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2021/08/blog-automacao-de-marketing-meio-1.jpg\")
Por ser uma estratégia composta por diversas ferramentas, é possível manter o monitoramento. Assim, é possível medir as taxas de e-mails abertos pelos leads, até mesmo a evolução de uma etapa para a outra.
\n\n\n\nAssim, é possível identificar as falhas e ajustar, otimizar e criar soluções para a melhoria desse processo.
\n\n\n\nA principal estratégia do funil de vendas é amadurecer os leads. Assim, os vendedores contatam apenas aqueles que já estão prontos para fazer a compra.
\n\n\n\nCom esse caminho mais curto entre o primeiro contato e a compra, o lead ainda apresenta outro fator. Ele está disposto a adquirir as soluções da empresa, de acordo com toda a comunicação que recebeu nesse tempo.
\n\n\n\nIsso significa, no entanto, que a automatização de marketing estreita a relação entre empresa e cliente, para que esse negócio seja fechado com maturidade e prazo menor.
\n\n\n\nCom a infinidade de ferramentas disponíveis no mercado, vamos sugerir três muito interessantes e eficientes:
\n\n\n\nA líder em softwares de automação de marketing no país, foi desenvolvida pela Resultados Digitais.
\n\n\n\nEla é apresentada em português e repleta de benefícios, pois:
\n\n\n\nPara tanto, a ferramenta tem o seu próprio CRM integrado e oferece os planos de contratação, a partir de R$59 mensais. Dessa forma, é possível adquirir o pacote, de acordo com as demandas do seu negócio.
\n\n\n\nEssa ferramenta, que surgiu para atender pequenas empresas, como ferramenta de e-mail marketing, se aprimorou e hoje, oferece:
\n\n\n\nO MailChimp tem plano gratuito, para a gestão de até 2000 contatos e ações limitadas. Ou, pacotes mensais a partir de R$55.
\n\n\n\nCom seu código aberto, a Mautic permite àqueles que tem habilidades de programação, mais facilidade na gestão dos leads.
\n\n\n\nAssim, porque de acordo com os conhecimentos dos programadores, no entanto, há a oportunidade de incluir plugins e ferramentas extras. Mas, nas configurações padrão, você encontrará a geração e a nutrição de leads, criação de landing pages e campanhas de automação, bem como, o monitoramento das mídias sociais.
\n\n\n\nE aí, vai aplicar a estratégia de automação de marketing para a sua empresa? Entenda, também, a importância de se desenvolver o Inbound Marketing, em nosso blog.
\n\n\n\nEsperamos que esse conteúdo tenha sido útil a você.
\n', 'Como utilizar a automação de marketing digital para melhorar o desempenho das campanhas e posts', 'Com as tecnologias certas, você pode facilitar processos e aumentar os resultados. ', 'publish', 'open', 'open', '', 'automacao-de-marketing-digital', '', 'https://beatz.com.br/blog/importancia-do-marketing-digital/\nhttps://beatz.com.br/blog/inbound-marketing/', '2021-09-13 10:12:15', '2021-09-13 13:12:15', '', 0, 'https://beatz.com.br/?p=3158', 0, 'post', '', 0), (3164, 18, '2021-09-30 08:52:45', '2021-09-30 11:52:45', '\nSem dúvida, usar um planejador para escolher quais palavras-chave usar, é a parte mais importante para quem deseja ter seu texto nas primeiras páginas do Google. Pois, é através delas que as pessoas entram em contato com o seu conteúdo pela primeira vez.
\n\n\n\nAtualmente, existem diversos sites para realizar essa busca pela palavra-chave ideal e que se encaixa melhor com o seu público-alvo. Você encontra, tanto em sites gratuitos, quanto com planos mensais, para realizar a pesquisa e entender a relevância delas.
\n\n\n\nQuer saber como usar o planejador de palavras-chave e gerar mais leads para o seu negócio? Então, acompanhe o texto a seguir e boa leitura!
\n\n\n\nAntes de mais nada, vamos refrescar a memória sobre a importância e peso que a palavra-chave (Keyword em inglês) tem, em um texto de blog.
\n\n\n\nAs palavras-chave são a forma como o usuário faz a busca para encontrar o que precisa. Ou seja, se deseja conhecer sobre marketing digital, você pode, simplesmente, buscar por \"Marketing Digital\" no Google, para ter acesso a diferentes conteúdos sobre.
\n\n\n\nAlém disso, existem diferentes tipos de público e cada um deles possui uma maneira diferente de usar as palavras para pesquisar. Sendo assim, é preciso aproveitar e usar as palavras-chave com cuidado, esclarecendo a pergunta do usuário de forma clara e objetiva.
\n\n\n\nÉ importante lembrar que o seu texto vai competir com muitos outros. A intenção é ranquear da melhor maneira, produzindo conteúdos relevantes para o Google e que estejam de acordo com o segmento do seu negócio.
\n\n\n\nAdemais, podemos classificar as palavras-chave como Head Tail e Long Tail.
\n\n\n\nAs palavras-chave de cauda curta, ou head tail keyword, são compostas por uma ou duas palavras e são mais \"genéricas\". Porém, mesmo que tenham um nível maior de buscas, são bem mais difíceis de ranquear.
\n\n\n\nNeste caso, é preciso um trabalho estratégico da equipe de Marketing Digital para deixar o seu texto com um bom ranqueamento e aparecer nas primeiras páginas de busca do Google. Exemplo de head tail: marketing, palavra-chave, blog etc.
\n\n\n\nDesta forma, indicamos que aposte nas long tails.
\n\n\n\nQuando nos referimos às palavras-chave de calda longa, ou long tail keyword, as palavras costumam ser maiores (mais de duas) e mais específicas. Um bom exemplo seria: \"como usar a palavra-chave\", \"marketing de conteúdo\" ou até mesmo \"penteados para festa\".
\n\n\n\nPor sua especificidade, possuem um nível menor de buscas. Entretanto, seu nível de conversão é maior e com menos concorrência.
\n\n\n\nMas, atenção: esse não é o único quesito para que o seu texto tenha maior visibilidade. É importante que ele esteja de acordo com as outras ferramentas do SEO para tornar o seu conteúdo mais atrativo.
\n\n\n\nFazer uma pesquisa minuciosa, além de trazer mais visitantes para conhecer o seu conteúdo, atrai quem realmente está precisando de uma solução.
\n\n\n\nOu seja, o planejador de palavras-chave serve para te auxiliar na busca daquelas que se encaixem corretamente com o seu conteúdo e atraia o público-alvo ideal.
\n\n\n\nPara saber se aquela é a palavra-chave ideal, faça as seguintes perguntas:
\n\n\n\nSe a resposta for \"sim\", vá em frente e desenvolva o seu texto.
\n\n\n\nAtualmente, é muito difícil encontrar alguém que trabalhe com marketing digital e não use algum planejador de palavras-chave para auxiliar em qual seria a melhor escolha. Essas ferramentas te mostram o volume da palavra, analisam a concorrência e como o público costuma pesquisar sobre ela.
\n\n\n\nQuer descobrir quais são essas ferramentas? Separamos 5 para te mostrar.
\n\n\n\n![\"conheça-as-opções-de-planejadores-de-palavras-chave\"](\"https://beatz.com.br/wp-content/uploads/2021/08/blog-planejador-de-palavras-chave-meio.jpg\")
Conforme citamos no início do texto, há ferramentas de buscas pagas e gratuitas. Sendo assim, a seguir, vamos listar as mais usadas por quem trabalha com Marketing Digital.
\n\n\n\nVamos começar pelo Google Keyword Planner, uma ferramenta gratuita e uma das mais conhecidas e seguras para encontrar palavras-chave para o seu conteúdo.
\n\n\n\nAlém disso, é possível identificar quais palavras são mais concorridas dentro de mídias pagas.
\n\n\n\nPorém, esse planejador de palavras-chave ainda não possibilita fazer a análise de dados de concorrentes. Pois, muitos não deixam tantas informações na plataforma. Da mesma forma, não especifica o volume da palavra-chave, mostrando apenas: 1 Mil - 10 Mil. Sem outros detalhes em relação a números.
\n\n\n\nSem dúvida, você já deve ter ouvido falar sobre essa plataforma, certo? Assim como o Keyword Planner, o SEMrush é uma plataforma muito usada para o estudo de palavras-chaves e volume de buscas, sendo ainda mais completa que a anterior.
\n\n\n\nAqui, você tem a opção de utilizar a plataforma grátis ou assinar um plano para ter acesso a todas as ferramentas dentro dela.
\n\n\n\nAliás, esse planejador é o preferido de muita gente por conta de suas funções, além de mostrar o volume detalhado de buscas.
\n\n\n\nDentre essas funções, você tem acesso a um sistema de pontuação que indica quais domínios estão ranqueando as palavras-chave da melhor forma e organicamente. Além disso, você ainda pode conferir o desempenho de seus concorrentes.
\n\n\n\nEnfim, a versão gratuita possui um número limitado de pesquisa, diferente da versão premium que disponibiliza mais funções e sem limites de busca.
\n\n\n\nO Ahrefs é uma ferramenta paga, mas muito usada por profissionais mais experientes em SEO. Nela, você encontra dados de forma mais específica e detalhada.
\n\n\n\nQuando falamos em \"dados específicos\", estamos nos referindo a: CPC (custo por clique) médio, volume e quantidade dos resultados pesquisados, dificuldade da palavra-chave e tipo de correspondência.
\n\n\n\nAlém disso, ele também é muito utilizado em estratégias de link build de forma precisa. Contudo, como citamos, a plataforma tem um custo para poder ser usada e não disponibiliza versão gratuita. O valor mensal é de 99 dólares.
\n\n\n\nOutro planejador de palavras-chave que citaremos aqui, é o Keywordtool.io. Essa plataforma já é mais dedicada a quem está começando a busca por palavras-chave e aprendendo sobre o SEO, graças à sua interface que não é nada complicada de se usar.
\n\n\n\nAliás, ela é muito utilizada por quem está em busca de long tails para o seu conteúdo. Também permite fazer a análise em outros meios, como Amazon e YouTube.
\n\n\n\nPor outro lado, para pesquisas mais profundas, como o CPC e volume da palavra, é necessário assinar um dos planos mensais da versão premium.
\n\n\n\nPor último, vamos citar mais uma ferramenta gratuita disponibilizada pelo nosso queridinho, Google! O Google Search Console é muito confiável e você pode conferir quais palavras-chave estão trazendo mais resultados para o seu blog.
\n\n\n\nMesmo sendo uma plataforma gratuita, é possível conferir as palavras que geram mais cliques, suas taxas e em quais posições estão no Google, além de saber quando tiveram a melhor performance. Assim como, também pode analisar a pior.
\n\n\n\nPorém, como as que falamos anteriormente, essa também possui um ponto negativo em seu uso. Como não é o intuito da própria plataforma, não é muito boa para fazer aquela análise da concorrência. Pois, não permite avaliar dados externos.
\n\n\n\nTodavia, ainda existem muitos outros planejadores de palavras-chave que você pode estar utilizando, tanto pagos quanto gratuitos, que pode estar conhecendo. Assim, escolha o que se adapta melhor com o que você está precisando.
\n\n\n\nAdemais, você ainda pode combinar o uso de mais de um planejador de palavras-chave se achar necessário, para complementar o que o outro não disponibiliza. Desta forma, você consegue fazer uma análise mais completa da concorrência e saber qual palavra se encaixa melhor no que está planejando.
\n\n\n\nRealizar a pesquisa com atenção e saber sua relevância, é a parte mais importante antes de iniciar a redação do seu texto. É a partir dela que o público vai chegar até o seu conteúdo e julgar se é interessante ou não para ele.
\n\n\n\nEntão, tenha bastante cuidado com essa escolha, afinal, não queremos que o visitante passe poucos segundos olhando o site.
\n\n\n\nAgora que você já entendeu a importância de usar um bom planejador de palavras-chave para alcançar determinado nicho, que tal dar uma olhada nos outros assuntos do nosso blog? Lá, você encontra mais dicas sobre conteúdos semelhantes e que podem te auxiliar.
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\n\n\n\nQuer saber o que é Marketing 4.0 e quais as mudanças que ele trouxe durante esses anos? Continue a leitura que vamos te dizer.
\n\n\n\nTambém chamado de 4ª Era, o Marketing 4.0 seria a junção do Marketing tradicional e o Marketing Digital. De acordo com Philip Kotler, autor do livro “Marketing 4.0: do tradicional ao digital”, unir esses dois meios de comunicação poderia resultar em uma boa estratégia. E, sem dúvida, está gerando um resultado bem satisfatório para as empresas.
\n\n\n\nO principal objetivo desse método é garantir uma experiência tanto online quanto offline para seus consumidores. Ou seja, mesmo que o Marketing 4.0 utilize fortemente a internet, principalmente redes sociais, não significa que o marketing tradicional será deixado de lado.
\n\n\n\nConforme o consumo foi se tornando mais digital, o mercado precisou se adaptar para que o consumidor ficasse mais próximo da empresa.
\n\n\n\nAlém disso, ficou muito mais fácil conseguir informações sobre produtos e a empresa sem ter um contato direto com o vendedor.
\n\n\n\nCom o passar dos anos, o Marketing sofreu muitas adaptações para acompanhar o perfil do consumidor que era totalmente diferente do que vemos hoje em dia.
\n\n\n\nMas, o que mudou durante esses anos? Isso, você pode conferir a seguir.
\n\n\n\nFoi durante a revolução industrial que surgiu a primeira Era do Marketing, o Marketing 1.0.
\n\n\n\nA princípio, tudo era feito pensando apenas no produto. Ou seja, a maior preocupação naquela época era reduzir os custos de produção e vender mais sua mercadoria.
\n\n\n\nNessa segunda Era, as ações estavam começando a focar mais no consumidor e não apenas em seus próprios produtos.
\n\n\n\nAssim, as empresas precisaram melhorar a comunicação e falar de maneira mais convincente, mostrando ao consumidor que ele precisava daquele produto.
\n\n\n\nComo ocorreram diversas mudanças, e a era da informação estava mais forte do que nunca, as pessoas já procuravam por mais detalhes sobre os produtos. Além disso, já era possível comparar os valores e qualidades em diferentes sites sem sair de casa ou conversar diretamente com um vendedor.
\n\n\n\nO Marketing 3.0 foi marcado pela mudança e humanização das marcas.
\n\n\n\nEm outras palavras, era preciso atingir o emocional do consumidor, mostrando que aquele produto seria a solução que ele procurava para sua vida.
\n\n\n\nUm bom exemplo de marca que usa o gatilho emocional para atingir seus consumidores, é a Coca-Cola. Costumamos ver seus comerciais mostrando amigos e familiares felizes em um almoço ou jantar e, ao lado deles, a garrafa desse refrigerante. Ou, até mesmo, a humanização da rede de lojas Magazine Luiza, que criou uma assistente virtual para auxiliar seus consumidores e foi desenvolvendo diversos canais de comunicação com a Lu.
\n\n\n\nOutra característica do Marketing 3.0, é trazer a sensação de experiência única.
\n\n\n\nFinalmente chegamos a 4ª Era, o Marketing 4.0. Na sua bagagem, estão os pontos fortes do conceito anterior, o 3.0, de uma maneira ainda mais profunda.
\n\n\n\nCriar uma comunicação em diferentes canais, mas, que ainda tenha a linguagem do Marketing tradicional junto ao digital é o principal desafio do Marketing 4.0.
\n\n\n\nLembrando que, no Marketing 4.0 o consumidor precisa ser visto como ser humano e não apenas como uma peça do mercado.
\n\n\n\n![\"a-nova-era-do-marketing-digital-tradicional\"](\"https://beatz.com.br/wp-content/uploads/2021/08/blog-marketing-40-meio.jpg\")
Agora que já explicamos sobre as diferentes Eras e o que é o Marketing 4.0, vamos ver como ele pode te ajudar a fidelizar seus clientes e ganhar mais confiança dentro do mercado.
\n\n\n\nNovas estratégias são importantes para empresas que pretendem crescer ainda mais e não serem esquecidas com facilidade.
\n\n\n\nA seguir, vamos citar algumas estratégias que sua empresa precisa aplicar para ganhar a confiança do consumidor.
\n\n\n\nComo citamos anteriormente, uma das maiores características desse método é a comunicação mais próxima com o seu público.
\n\n\n\nCriar pesquisas é uma forma legal de conhecer seus clientes. Assim, você produz o conteúdo focado nas principais dores e interesses do seu público-alvo.
\n\n\n\nTer mais de um canal oferece uma experiência diferente para o seu cliente, o que é muito necessário nos dias de hoje.
\n\n\n\nÉ importante que o cliente possa conhecer sua marca através de diferentes meios, encontrar valores e saber o que outras pessoas estão achando daquele produto. Deixar o valor visível traz mais resultados para a empresa e mais pessoas realmente interessadas em adquirir o que foi apresentado.
\n\n\n\nOs clientes de hoje em dia buscam por conteúdos que informem e tirem suas maiores dúvidas sobre o que estão procurando. Então, o marketing de conteúdo é uma ótima estratégia para melhorar o relacionamento entre empresa e cliente.
\n\n\n\nCriar conteúdos que geram valor, torna mais fácil atrair e conquistar seus consumidores, mantendo a relação mais positiva.
\n\n\n\nAntes de criar conteúdo, é preciso conhecer o público com quem você está se comunicando. Assim, produzirá na linguagem correta.
\n\n\n\nAlém disso, tenha uma lista de palavras-chave para que o seu conteúdo seja encontrado com mais facilidade quando se pesquisar tal termo no Google.
\n\n\n\nOutra dica que vamos deixar aqui, é: monitore seus resultados e saiba o que funciona ou não com seu público.
\n\n\n\nEssa é uma estratégia que gera mais conhecimento para a própria empresa. Ter uma base do que está dando resultado impede que as ações tenham alto custo e não atraiam as pessoas da maneira que deseja. Agora que você já está sabendo um pouco mais sobre essa nova metodologia, que tal dar uma olhada nos outros conteúdos do nosso blog? São diversos assuntos para tirar suas dúvidas. Garantimos que você vai se interessar.
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Além de nutrir seu público-alvo e gerar mais vendas.
\n\n\n\nMesmo que pareça uma tarefa fácil, para ter os resultados esperados é ideal seguir alguns aspectos.
\n\n\n\nPara te ajudar a produzir uma boa estratégia de E-mail Marketing e atrair mais leads qualificados, preparamos este conteúdo explicativo. Boa leitura!
\n\n\n\nAntes de mais nada, vamos ressaltar o que é e-mail marketing e qual a sua principal finalidade.
\n\n\n\nEssa é uma técnica de envio de e-mails para divulgar um produto, informar o cliente sobre descontos e ofertas, ou até mesmo, dar as boas-vindas a um novo usuário que se cadastrou em seu canal de informações.
\n\n\n\nEntretanto, essa estratégia começou a incomodar alguns clientes que recebiam mensagens insistentes e sem nenhuma autorização prévia. Dessa forma, os provedores de e-mail começaram a bloquear aqueles que pareciam suspeitos, levando-os diretamente ao spam.
\n\n\n\nPara não continuar com as mensagens excluídas, ou ignoradas, diversas empresas começaram a pedir autorização para realizar o envio desses e-mails, através de formulários em seus sites. Adotando, também, uma lista de contatos.
\n\n\n\nPor parecer uma maneira menos trabalhosa, muitas empresas acabam comprando listas de e-mails achando que estão fazendo um bom negócio. Contudo, essa é a maneira menos indicada de adquirir contatos e, vamos te explicar porque:
\n\n\n\nPode causar má impressão
\n\n\n\nMas, por que má impressão? Isso porque, a pessoa que está recebendo o e-mail, na maioria das vezes, não conhece o seu negócio e não sabe como você conseguiu o contato dela. Além disso, esse ato traz um incômodo maior ao usuário e não está de acordo com as boas práticas de Inbound Marketing.
\n\n\n\nAinda mais, a empresa pode ficar mal vista caso a pessoa vá até alguma rede social fazer uma reclamação sobre o conteúdo recebido. Ou, a pessoa pode marcar aquela mensagem como spam e, assim, há uma grande chance dos próximos envios caírem direto na caixa de spam.
\n\n\n\nComo resultado, a reputação de sua empresa fica prejudicada.
\n\n\n\nE-mails que não existem ou foram desativados
\n\n\n\nAlém da má qualidade dessas listas, elas podem conter e-mails falsos ou que foram desativados há muito tempo. Afinal, quem a está montando não vai se preocupar em saber se as contas estão ativas ou não.
\n\n\n\nComo montar uma lista segura
\n\n\n\nA melhor alternativa, é criar sua própria lista e atrair leads de forma segura. Sem dúvida, sua empresa terá uma taxa maior de cliques, além de clientes que realmente o conhecem e têm interesse em sua empresa.
\n\n\n\nUma boa maneira de conquistar a sua lista de contatos é com o gatilho da reciprocidade. Aqui, você oferece algum material de valor ao lead e, em troca, ele deixará seu e-mail e a autorização para receber novidades da empresa.
\n\n\n\nEsse material pode ser um e-book, algum template, cursos gratuitos etc. Cabe à empresa decidir qual a melhor estratégia a ser implementada.
\n\n\n\n![\"vantagens-do-email-marketing-em-sua-estratégia\"](\"https://beatz.com.br/wp-content/uploads/2021/09/data-driven-marketing-meio.jpg\")
O e-mail marketing se tornou o terceiro canal mais utilizado por diferentes empresas, como resultado de todos os benefícios que proporcionam para elas. Confira quais são as principais vantagens dessa ferramenta.
\n\n\n\nExistem diversos tipos de e-mail marketing, cada um com um intuito diferente para atrair e chamar ainda mais a atenção do lead. Vamos citar 3 tipos de e-mail que você, com certeza, já enviou ou recebeu na sua caixa de entrada.
\n\n\n\nQuem opta por assinar a newsletter, recebe um envio constante de artigos, dicas e novidades da empresa. Assim, o leitor fica ainda mais próximo da marca e está sempre em dia com seus conteúdos.
\n\n\n\nÉ claro, a pessoa pode escolher por não assinar mais e, assim, o envio é encerrado automaticamente.
\n\n\n\nO leitor também tem a opção de se cadastrar no blog da empresa para não perder nenhum conteúdo novo. Então, a equipe planeja um e-mail personalizado para avisar que há um novo conteúdo no blog, fazendo uma chamada para que a pessoa clique no e-mail e confira essa novidade.
\n\n\n\nOs e-mails são usados, também, para amadurecer o conhecimento do lead sobre o assunto de seu interesse. Por exemplo: alguém se interessa pelo assunto de um e-book e decide preencher o formulário, deixando o seu e-mail ali para recebê-lo. Após um tempo, a empresa pode enviar um e-mail marketing falando sobre algum assunto semelhante ou que complemente o e-book anterior.
\n\n\n\nE, para finalizar o assunto sobre e-mail marketing, vamos dar algumas dicas de técnicas para melhorar a qualidade dessa estratégia.
\n\n\n\nConheça seu público-alvo
\n\n\n\nAntes de qualquer coisa, é ideal conhecer seu público-alvo e, assim, enviar os e-mails de acordo com o interesse de cada persona.
\n\n\n\nTenha um objetivo
\n\n\n\nOutra etapa essencial é focar em um objetivo. Qual o motivo do e-mail? Você deseja vender mais? Anunciar alguma novidade ou promoção? Nutrir seus leads? Tudo precisa ser pensado e discutido antes de iniciar a produção do texto.
\n\n\n\nDefina a frequência
\n\n\n\nO ideal é não enviar muitos e-mails em um único dia. Mas, também, não é indicado passar tanto tempo sem dar alguma notícia ao seu Lead. Ou seja, crie uma frequência de envio. Para saber qual o melhor dia para enviar os e-mails, faça testes e analise cada dia com atenção.
\n\n\n\nFaça textos curtos e com a linguagem adequada
\n\n\n\nComo citamos anteriormente, é sempre bom escrever textos curtos e com imagens para que não fique tão cansativo e o Lead desista de terminar a leitura.
\n\n\n\nDa mesma forma, é essencial escrever de acordo com a persona que receberá o e-mail. Em outras palavras, escreva como se estivesse realmente em uma conversa com a pessoa do outro lado da tela, sem parecer muito robotizado.
\n\n\n\nAgora que você já definiu sua estratégia, é hora escolher a melhor ferramenta para automatizar o disparo, planejar o layout e iniciar a escrita e o envio personalizado dos e-mails.
\n\n\n\nNão esqueça de seguir as boas práticas de e-mail marketing, incluindo a opção de descadastro em um lugar visível. Gostou dessas dicas e quer conhecer mais sobre estratégias de Marketing? Acesse o nosso blog e confira os demais conteúdos referentes a este tema.
\n', 'E-mail Marketing: como trazer leads mais assertivos e qualificados', '', 'publish', 'open', 'open', '', 'email-marketing', '', '\nhttps://beatz.com.br/blog/inbound-marketing/', '2021-09-30 08:55:18', '2021-09-30 11:55:18', '', 0, 'https://beatz.com.br/?p=3241', 0, 'post', '', 0), (3248, 18, '2021-09-30 08:56:18', '2021-09-30 11:56:18', '\nSe você está procurando uma maneira de atrair clientes sem divulgar o seu produto de imediato, precisa conhecer o Marketing de Conteúdo. Essa estratégia tem como objetivo, gerar mais valor para o seu público-alvo, chamando sua atenção de forma natural e sem interrupções.
\n\n\n\nPlanejamento, execução e mensuração são as 3 principais etapas do Marketing de Conteúdo. E vamos te falar sobre essa estratégia no conteúdo de hoje. Boa leitura!
\n\n\n\nFocado em criar e distribuir mais conteúdos relevantes para seus clientes, o Marketing de Conteúdo é uma forma natural de atrair visitantes e sanar todas as suas dúvidas em diferentes canais.
\n\n\n\nEm resumo, não é uma prática pensada apenas em gerar vendas. Mas, sim, em envolver o cliente com uma história que tenha valor e esteja de acordo com aquilo que ele estava buscando ou se identifica.
\n\n\n\nO Marketing de Conteúdo faz parte da estratégia de Inbound Marketing, que busca atrair seu público-alvo de forma não invasiva e sem interromper o que ele está acessando.
\n\n\n\nAliás, aqui em nosso blog, temos um conteúdo completo sobre Inbound Marketing que vale a pena conferir!
\n\n\n\nContinuando, o Inbound Marketing segue 4 pilares principais e vamos falar sobre eles a seguir:
\n\n\n\nAtrair
\n\n\n\nPrimeiramente, o inbound foca em atrair o cliente por meio de um conteúdo relevante. Esse cliente pode encontrar o conteúdo através de uma rede social ou pesquisando em alguma ferramenta de busca. Ou seja, por meio desta estratégia, mais pessoas começam a se interessar por seu negócio e acompanhá-lo com mais frequência.
\n\n\n\nConverter
\n\n\n\nO segundo passo é tentar transformar aquele visitante em um Lead, deixando-o ainda mais próximo de sua marca. Após isso, partimos para a terceira etapa.
\n\n\n\nVenda
\n\n\n\nO lead já demonstrou interesse em seu produto, então, está na hora de mostrar que você tem a melhor solução para ele, e concluir a venda!
\n\n\n\nAo contrário do que muitos pensam, o contato com o cliente não termina após a venda. É importante manter um relacionamento com seu lead, criando e entregando mais conteúdos que sejam do interesse dele.
\n\n\n\nÉ claro que não basta apenas escrever e publicar um conteúdo sem definir onde você quer chegar. Antes de tudo, é preciso planejar os detalhes, definir o seu público-alvo, escolher temas e canais onde serão publicados etc.
\n\n\n\nEnfim, é a hora de deixar claro quais resultados você deseja obter com o Marketing de Conteúdo.
\n\n\n\nRepresentação semi-fictícia do seu cliente ideal, a Persona é a base para o planejamento da estratégia de Marketing de Conteúdo. A definição da Persona é construída através de uma entrevista com seus melhores clientes, no intuito de adquirir e identificar os traços comuns que eles possuem.
\n\n\n\nDe fato, com o planejamento da Persona você conhece as principais dores de quem consome o seu conteúdo, conseguindo traçar um caminho mais fácil pela jornada de compra. Além disso, a criação de uma persona contribui muito para a decisão dos temas a serem tratados.
\n\n\n\nDessa forma, definir objetivos claros ajudam a descobrir as melhores ações para que a empresa alcance resultados mais satisfatórios. Entretanto, a definição deste objetivo deve trazer benefícios reais para o seu negócio.
\n\n\n\nAdemais, é necessário avaliar suas perspectivas, analisando quais mudanças devem ser feitas para que o resultado seja alcançado o mais rápido possível.
\n\n\n\nUma dica, é refletir o que a empresa está buscando:
\n\n\n\nApós definir os objetivos da sua estratégia, é hora de analisar as métricas para saber se a campanha está com um bom desempenho. Aqui entram os indicadores-chave de performance, o famoso KPI.
\n\n\n\nCom ele, você consegue saber se a sua campanha está fazendo sucesso. Tenha preferência por um KPI que seja de fácil compreensão para sua equipe e capaz de gerar ações positivas.
\n\n\n\n![\"saiba-conteúdos-para-funil-de-vendas\"](\"https://beatz.com.br/wp-content/uploads/2021/09/data-marketing-de-conteudo-meio.jpg\")
Agora, vamos explicar as diferentes etapas do funil para que o consumidor avance mais rápido à etapa de conversão.
\n\n\n\nO topo do funil é o responsável pelo aprendizado e a descoberta do visitante. O interessante aqui é criar e produzir conteúdos como: blogs, vídeos, e-books informativos ou até mesmo um podcast em plataforma como o Spotify.
\n\n\n\nAlém disso, é importante destacar que, aqui o cliente ainda não tem nenhuma intenção em comprar certo produto. Ou seja, você tem como missão, atrair sua atenção.
\n\n\n\nA ideia é criar conteúdos interessantes que o façam visitar o seu site mais vezes!
\n\n\n\nO foco aqui é provocar o reconhecimento de um problema, quando o visitante está em busca de uma solução. É a oportunidade de transformá-lo em um potencial lead.
\n\n\n\nEnfim, os conteúdos citados para o topo de funil também podem ser usados aqui, porém, de uma forma ainda mais informativa. Além deles, também é indicado um webinar para sanar as dúvidas desse lead, mostrando a opinião de especialistas.
\n\n\n\nFinalmente o lead chegou ao fundo do funil, etapa onde ele já está cogitando adquirir certo produto. Portanto, quanto maior o contato, mais cresce a confiança dele em seu trabalho.
\n\n\n\nMostrar comentários de clientes reais, indica que a sua empresa já resolveu problemas parecidos e está preparada para resolver de seu novo cliente também.
\n\n\n\nE, claro, os conteúdos podem e devem estar voltados à sua empresa e ao produto que está pensando em vender.
\n\n\n\nApós todas essas etapas do funil, também é importante pensar no pós-venda, assim como, já citamos lá no início.
\n\n\n\nÉ na retenção que você tem a oportunidade de fazer o lead voltar a fechar negócio com a sua empresa. Você pode enviar algum material de apoio ou formulário para saber o que o cliente está achando do seu produto, demonstrando interesse pela opinião do lead sobre seu negócio.
\n\n\n\nQualquer conteúdo que gere valor é interessante nesta etapa; o importante é manter o cliente satisfeito. Assim, ele indica seu produto para outras pessoas e continua adquirindo os seus conteúdos.
\n\n\n\nAgora que você já conhece as principais estratégias para atrair os melhores clientes, está na hora de saber quais são os canais ideais para publicar o conteúdo que você construiu com muita dedicação.
\n\n\n\nAntes de tudo, é importante ressaltar que o seu conteúdo precisa estar presente nos canais que o seu público-alvo utiliza, caso contrário, os resultados não serão os esperados.
\n\n\n\nAgora que você já sabe as principais formas de fazer o conteúdo ir para frente, é hora de, finalmente, colocar tudo em prática e atrair ainda mais leads para conhecerem sua empresa.
\n\n\n\nNão esqueça de escolher uma boa palavra-chave; é através dela que o público vai encontrar o seu conteúdo. Então, é necessário fazer uma pesquisa profunda e analisar quais palavras-chave estão ranqueando da melhor forma.
\n\n\n\nSobretudo, também é necessário estar atento à escaneabilidade e tamanho do conteúdo para não tornar o texto muito longo ou cansativo. O indicado é começar com um texto de, no mínimo, 500 palavras. É o tamanho suficiente para que o leitor tenha todas as suas dúvidas esclarecidas.
\n\n\n\nTenha algumas imagens no meio do texto para chamar ainda mais a atenção do lead, além de subtítulos e partes mais importantes destacadas em negrito.
\n\n\n\nPor último, mas não menos importante, revise seu conteúdo e veja se estão otimizados de acordo com o SEO. Feito tudo isso, é hora de divulgar o material em suas redes sociais ou entregar a novidade por um e-mail marketing bem produzido.
\n\n\n\nEm nosso blog você encontra os mais variados conteúdos sobre Marketing Digital; não deixe de ir conferir e compartilhar este texto com seus amigos!
\n', 'Marketing de Conteúdo: o que é e como atrair novos clientes com esse foco', 'Entenda como o Marketing de Conteúdo pode ajudar a sua empresa a atrair novos clientes!', 'publish', 'open', 'open', '', 'marketing-de-conteudo-o-que-e-e-como-atrair-novos-clientes-com-esse-foco', '', 'https://beatz.com.br/blog/inbound-marketing/\nhttps://beatz.com.br/blog/porque-criar-uma-persona/', '2021-09-30 12:17:55', '2021-09-30 15:17:55', '', 0, 'https://beatz.com.br/?p=3248', 0, 'post', '', 0), (3260, 12, '2021-08-31 10:05:52', '2021-08-31 13:05:52', '\nGERSON LIMA FILHO, Músico profissional, baterista e Youtuber, com 15 anos de canal esteve conosco em um bate papo sobre como gerar Conteúdo para Músicos na Internet, falou como essa modalidade vem se desenvolvendo nos últimos anos e também nos contou em um bate papo descontraído, um pouco sobre sua vida e carreira.
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\n', 'Inteligência Emocional com JAIME SHERVIS - Beatz Podcast #12', '', 'publish', 'open', 'closed', '', 'inteligencia-emocional-com-jaime-shervis-beatz-podcast-12', '', '', '2021-09-13 13:13:24', '2021-09-13 16:13:24', '', 0, 'https://beatz.com.br/?post_type=podcast&p=3304', 0, 'podcast', '', 0), (3305, 12, '2021-09-13 13:11:50', '2021-09-13 16:11:50', '', 'Beatz Podcast - Spotify #13', '', 'inherit', 'open', 'closed', '', 'beatz-podcast-spotify-13', '', '', '2021-09-13 13:12:14', '2021-09-13 16:12:14', '', 3304, 'https://beatz.com.br/wp-content/uploads/2021/09/beatz-podcast-spotify-13.png', 0, 'attachment', 'image/png', 0), (3306, 12, '2021-09-13 13:11:50', '2021-09-13 16:11:50', '\"Inteligência Emocional com JAIME SHERVIS - Beatz Podcast #12\". Lançado: 2021.', 'Inteligência Emocional com JAIME SHERVIS - Beatz Podcast #12', '', 'inherit', 'open', 'closed', '', 'inteligencia-emocional-com-jaime-shervis-beatz-podcast-12', '', '', '2021-09-13 13:12:21', '2021-09-13 16:12:21', '', 3304, 'https://beatz.com.br/wp-content/uploads/2021/09/inteligencia-emocional-com-jaime-shervis-beatz-podcast-12.mp3', 0, 'attachment', 'audio/mpeg', 0), (3307, 12, '2021-09-13 13:13:02', '2021-09-13 16:13:02', '', 'Thumbnail Beatz Podcast 09_09', '', 'inherit', 'open', 'closed', '', 'thumbnail-beatz-podcast-09_09', '', '', '2021-09-13 13:13:17', '2021-09-13 16:13:17', '', 3304, 'https://beatz.com.br/wp-content/uploads/2021/09/thumbnail-beatz-podcast-09-09.png', 0, 'attachment', 'image/png', 0), (3310, 12, '2021-09-13 16:48:19', '2021-09-13 19:48:19', '\"Saúde & Bem-Estar com MARCIO ATALLA (Medida Certa do Fantástico) - Beatz Podcast EXTRA #01\". Lançado: 2021.', 'Saúde & Bem-Estar com MARCIO ATALLA (Medida Certa do Fantástico) - Beatz Podcast EXTRA #01', '', 'inherit', 'open', 'closed', '', 'saude-bem-estar-com-marcio-atalla-medida-certa-do-fantastico-beatz-podcast-extra-01', '', '', '2021-09-14 09:42:42', '2021-09-14 12:42:42', '', 0, 'https://beatz.com.br/wp-content/uploads/2021/09/saude-bem-estar-com-marcio-atalla-medida-certa-do-fantastico-beatz-podcast-extra-01.mp3', 0, 'attachment', 'audio/mpeg', 0), (3311, 12, '2021-09-14 09:43:55', '2021-09-14 12:43:55', '\nMARCIO ATALLA, Educador Físico, com especialização em Treinamento de Alto Rendimento, e pós-graduação em Nutrição, pela USP, criador do portal www.bemstar.com.br, apresentador do quadro Medida Certa no Fantástico, nos contou em um bate papo descontraído, tudo sobre sua vida e carreira, além de dar dicas de Saúde & Bem-Estar e de como um Profissional de Educação Física pode alavancar sua carreira nos dias de hoje.
\n', 'Saúde & Bem-Estar com MARCIO ATALLA (Medida Certa do Fantástico) - Beatz Podcast #E01', '', 'publish', 'open', 'closed', '', 'saude-bem-estar-com-marcio-atalla-medida-certa-do-fantastico-beatz-podcast-e01', '', '', '2021-09-23 10:03:59', '2021-09-23 13:03:59', '', 0, 'https://beatz.com.br/?post_type=podcast&p=3311', 1, 'podcast', '', 0), (3317, 18, '2021-10-26 14:35:03', '2021-10-26 17:35:03', '\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/02/11-1.png\")
O tráfego pago é um método muito usado dentro do Marketing Digital, para atrair mais visitantes para um determinado site. Sem dúvida, você já teve contato com esse tipo de comunicação por meio de anúncios em redes sociais ou, principalmente, no começo de vídeos no YouTube.
\n\n\n\nMas é claro, para que o anúncio tenha o resultado esperado, é necessário saber como essa estratégia funciona e os melhores meios para realizá-la.
\n\n\n\nQuer saber mais sobre o tráfego pago e como ele pode trazer mais retorno para sua empresa? Então, continue acompanhando este conteúdo que preparamos para você.
\n\n\n\nPrimeiramente, antes de ir mais a fundo sobre as estratégias de tráfego pago, vamos entender o que é o tráfego e como ele funciona.
\n\n\n\nO tráfego condiz com o movimento de usuários nas páginas de internet. Ou seja, a partir dele, o dono da página pode compreender o fluxo de visitas que o seu site está recebendo. Assim, pode elaborar as melhores estratégias para gerar mais conversões e vendas.
\n\n\n\nExistem dois tipos de tráfego que se destacam, sendo eles: orgânico e pago, dos quais falaremos mais a seguir.
\n\n\n\nO tráfego orgânico ocorre de maneira mais espontânea, quando o seu site é recomendado por outros clientes através do compartilhamento da postagem ou até mesmo do envio de um link do seu blog.
\n\n\n\nO tráfego pago é uma das estratégias mais usadas quando se tem a intenção de gerar mais cliques ou atrair uma certa quantia de visitantes em um curto período de tempo.
\n\n\n\nComo o próprio nome já diz, a diferença entre o tráfego pago e o orgânico, é o investimento que você fará para atrair tais clientes.
\n\n\n\nAqui, o visitante encontra o seu negócio através de uma publicidade em diversas plataformas virtuais. Ou seja, os visitantes chegam até a sua página ao clicar em algum dos anúncios espalhados pela internet.
\n\n\n\nA seguir, vamos te explicar como o tráfego pago funciona e porque é a estratégia que mais traz retorno para o seu negócio.
\n\n\n\nAliás, tanto o tráfego pago quanto o orgânico, são alternativas altamente importantes dentro do Marketing. O pago traz um retorno mais rápido, enquanto o orgânico fica responsável por tornar a relação com o visitante mais duradoura.
\n\n\n\nComo sabemos, as redes sociais e o Google são as plataformas mais acessadas do mundo, sendo o Facebook a rede social que mais possui hóspedes, segundo os dados da ComScore.
\n\n\n\nUma das plataformas mais conhecidas é o Google Ads. Através desta ferramenta, é possível criar anúncios que podem deixar o seu site visível na primeira página do Google.
\n\n\n\nAssim que o usuário clicar no anúncio, ele é direcionado para a página de destino. Ou seja, o seu site.
\n\n\n\nPorém, é importante não depender apenas do tráfego pago para atrair clientes, uma vez que o anúncio sai do ar quando o dinheiro investido acaba.
\n\n\n\nNo entanto, é preciso entender como é feito a parte de pagamento. Neste caso, quando falamos sobre anúncios, existem dois métodos para que sua página ganhe tráfego:
\n\n\n\nEnfim, se você tem uma noção do quanto quer gastar em cada campanha, escolha o CPC. Se ainda não tem uma noção, ou está começando um novo negócio, prefira o CPM.
\n\n\n\n![\"](\"https://beatz.com.br/wp-content/uploads/2021/09/blog-4-trafego-pago-meio-f.jpg\")
Caso ainda tenha dúvidas se realmente vale a pena investir uma certa quantia em tráfego pago, trouxemos duas principais vantagens para você aderir a essa estratégia:
\n\n\n\nQuando o usuário faz a pesquisa com uma determinada palavra-chave, significa que ele já detectou que tem um problema e está em busca de solução. Ao ver o seu anúncio, se bem estruturado, ele vai clicar e visitar a sua página de destino. Após isso, você consegue converter este visitante em um lead.
\n\n\n\nCaso você esteja em busca de maior visibilidade para o seu negócio, faça o uso do tráfego pago para gerar mais visitantes. O investimento em campanhas aumenta (e muito) sua visibilidade e o reconhecimento da sua marca. Depois que o visitante encontrou e se interessou pelo seu conteúdo, fica ainda mais fácil moldá-lo para que se torne um lead qualificado.
\n\n\n\nUma outra vantagem que o tráfego pago pode proporcionar, é a delimitação de quem receberá o anúncio. Isso mesmo, você pode configurar o público-alvo para receber a sua campanha nas plataformas, podendo determiná-lo por: idade, principais interesses, região, entre diversas outras.
\n\n\n\nAgora que você já sabe como esse método é feito e suas vantagens, chegou a hora de conhecer quais as plataformas mais usadas para criar anúncios e gerar maior número de cliques para o seu negócio.
\n\n\n\nA plataforma de anúncios do Google é, sem dúvidas, a mais usada para a criação de campanhas. O seu uso pode permitir que seus anúncios sejam exibidos para públicos em determinada faixa etária, localização e principais interesses.
\n\n\n\nTodavia, essa é uma forma de atrair um público mais qualificado e que já esteja na última etapa do funil.
\n\n\n\nO Facebook Ads é a plataforma de anúncios tanto do Facebook, quanto do Instagram. Ou seja, é capaz de exibir anúncios dentro dessas duas redes sociais
\n\n\n\nTambém é capaz de trazer um público mais segmentado e, assim, aumentar a visibilidade da sua marca.
\n\n\n\nQuando o assunto é vídeo, a melhor plataforma é o YouTube. Nele, é possível exibir anúncios nos próprios vídeos ou deixar que apareçam apenas na tela principal do YouTube. De fato, é a melhor opção para se escolher, caso o seu negócio goste e queira apostar nesse tipo de conteúdo.
\n\n\n\n\n\n\n\nFinalizando, reunimos algumas dicas para que você complemente suas estratégias na hora de criar um anúncio.
\n\n\n\nConseguiu entender como o tráfego pago funciona e como ele pode te ajudar a trazer mais visibilidade para a sua marca? Uma boa estratégia pode tornar seus anúncios ainda mais efetivos e atrair um público qualificado para a sua rede de leads.
\n\n\n\nComo falamos anteriormente, apostar no uso dos métodos pagos e orgânicos unidos em uma estratégia, ajuda ainda mais na visibilidade e duração do contato entre a empresa e seu futuro cliente.
\n\n\n\nSempre estude o seu público antes de iniciar uma campanha, assim, seu anúncio se torna mais assertivo e você conquista um maior número de cliques.
\n\n\n\nGostou deste conteúdo e quer saber mais sobre o universo do Marketing Digital? Acesse o blog da Beatz e confira os mais variados assuntos deste meio!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/02/2-2-2.png\")
Para encontrar o seu cliente ideal, existem algumas estratégias de marketing digital a serem seguidas.
\n\n\n\nA cada dia, o Marketing Digital vem ganhando mais evidência no mercado. Isso tem acontecido por conta do aumento do uso das mídias sociais, e do grande alcance que elas nos oferecem, fazendo com que tenhamos contato com pessoas ao redor do mundo e permitindo que, eventualmente, um determinado produto ou serviço ultrapasse um oceano para chegar até o seu cliente.
\n\n\n\nO Marketing Digital pode ser considerado como: ações de comunicação que as empresas podem fazer através da internet e outros meios digitais. Seu objetivo é aumentar a rede de clientes de um determinado produto ou serviço. É uma das principais maneiras que uma empresa pode utilizar para se comunicar de forma fácil e rápida com o seu comprador.
\n\n\n\nSendo assim, para atrair o cliente ideal a comprar seus produtos ou serviços, é preciso criar boas estratégias de marketing digital, que possam se unir perfeitamente ao perfil da sua persona.
\n\n\n\nMas, como conhecer a minha persona? Como saber que ela é um cliente ideal? Quais estratégias uso para atraí-la?
\n\n\n\nPortanto, para te explicar melhor sobre o assunto, preparamos este texto. Ficou curioso para saber mais? Continue sua leitura e tire todas as suas dúvidas!
\n\n\n\nA persona, nada mais é que um perfil semificcional que representa o cliente ideal de uma empresa.
\n\n\n\nVocê pode definir a sua persona de diversas maneiras, se baseando em dados reais sobre comportamentos e características dos clientes, histórias pessoais, motivações, sonhos, objetivos, desafios e preocupações.
\n\n\n\nMas cuidado, não vá confundir persona com público-alvo!
\n\n\n\nExiste uma grande diferença entre os dois.
\n\n\n\nQuando falamos de persona, sabemos que é preciso uma definição mais detalhada, onde, além do perfil profissional do cliente, precisamos, também, do seu perfil pessoal e emocional, indo além e fazendo uma pesquisa mais subjetiva sobre ele.
\n\n\n\nEntretanto, o público-alvo já possui uma definição mais ampla, onde não é preciso tantas informações, podendo envolver um grupo de pessoas, e não apenas um cliente em particular.
\n\n\n\nAgora que você já sabe o que é uma persona, eu vou te ensinar como criar uma.
\n\n\n\nComo sabemos, a persona é o perfil que representa o cliente ideal de uma empresa. Mas, como isso pode influenciar nas estratégias de Marketing Digital?
\n\n\n\nQuando criamos uma persona, são definidas todas as suas informações como: idade, onde trabalha, se tem filhos, quais suas dores, sonhos, objetivos etc. É através dessas informações que conseguimos usar as estratégias de marketing digital para atrair o cliente até o seu produto ou serviço.
\n\n\n\nEntão, para criarmos a persona ideal, precisamos seguir os seguintes passos:
\n\n\n\nSe preciso, faça uma entrevista com os seus clientes, e tente entender o que eles acham do seu negócio e o que os fazem continuar com você.
\n\n\n\nPor outro lado, se estiver começando do zero, crie uma pesquisa e procure por opiniões de pessoas, com as soluções que você pretende oferecer, tentando encontrar pontos em comum.
\n\n\n\nApós a realização da pesquisa, é necessário organizar os dados coletados e analisá-los, a fim de estabelecer pontos em comum com a sua persona.
\n\n\n\nEntretanto, para que a análise seja feita de uma maneira mais fácil, a dica é usar ferramentas como: Excel ou Google Planilhas.
\n\n\n\nApós a análise das informações, fica mais fácil perceber os padrões de comportamento do cliente que se repetem. Sendo assim, você poderá utilizar isso como uma base para a estruturação da sua persona de uma maneira mais fácil.
\n\n\n\n![\"atração-de-personas-pelo-marketing-digital\"](\"https://beatz.com.br/wp-content/uploads/2021/09/blog-2-estrategia-de-marketing-digital-meio.jpg\")
Agora que você já sabe como criar a sua persona ideal, vamos descobrir as melhores estratégias para utilizarmos e atrairmos de vez o cliente até o seu produto ou serviço.
\n\n\n\nConfira agora essas estratégias!
\n\n\n\nPara que seu cliente o ache com mais facilidade, é necessário que, quando ele faça uma pesquisa no Google, a sua página seja uma das primeiras que ele encontre.
\n\n\n\nOu seja, uma vez que seu possível cliente realize uma pesquisa relacionada a um problema que ele enfrenta, ou busca por uma solução para o mesmo, estar em primeiro lugar nas buscas, ajuda na tarefa de atraí-lo para o seu produto ou serviço.
\n\n\n\nPara conseguir uma boa posição no Google, você precisa que o seu blog esteja direcionado às pesquisas que o seu cliente faz. Para isso, você pode inserir dentro do seu blog ou site, palavras-chave. Elas, geralmente se encontram dentro dos textos, títulos, links externos etc.
\n\n\n\nMas, não foque apenas nas palavras-chave. Um site com boa usabilidade e acessível para dispositivos móveis, ajuda a melhorar muito a experiência do usuário.
\n\n\n\nTotalmente ligado com o SEO, é muito recomendado a criação de um blog corporativo para a sua empresa, já que é uma das estratégias de marketing digital mais eficientes para atrair clientes.
\n\n\n\nUm blog tem como objetivo gerar conteúdos que sejam de interesse do cliente, sendo necessário traçar a jornada de compra do consumidor, através das pesquisas que ele faz no Google para trazer um conteúdo de qualidade para o mesmo.
\n\n\n\nExistem vários tipos de conteúdos que podem atrair um número maior de clientes para a sua página, por exemplo:
\n\n\n\nUma outra estratégia de marketing digital para atrair a sua persona é a criação de e-books, tendo em vista que, o e-book é um material mais completo e mais focado no assunto que a sua persona busca.
\n\n\n\nEntretanto, utilizado de maneira correta, você tem uma grande possibilidade de fazer com que o seu cliente entre no seu funil de Inboud Marketing.
\n\n\n\nUma outra técnica que tem disponibilizado um alto volume de atração de personas, e que está sendo muito utilizada, é o Podcast.
\n\n\n\nAtualmente as pessoas estão perdendo o interesse na leitura, por isso, os Podcasts estão cada vez mais em alta, tendo em vista que, é necessário somente ouvir, sem a necessidade de leitura ou até mesmo de assistir algo.
\n\n\n\nPara aplicar essa estratégia em sua empresa, pode ser feito um programa semanal, sempre retratando temas referentes ao seu negócio, e as principais dúvidas e interesses do seu público.
\n\n\n\nComo citado acima, podemos perceber que atualmente as pessoas têm mais interesse em formatos de estudos que requerem menos esforços, como áudios e vídeos.
\n\n\n\nTendo em vista que, a criação de vídeos é mais uma das estratégias de atração de clientes, a sugestão é criar um canal em plataformas como, por exemplo, o YouTube.
\n\n\n\nMas lembre-se: tente não prolongar muito seus vídeos. Portanto, seja o mais breve e objetivo possível. Tenho certeza que conseguirá atrair muitas pessoas para o seu negócio!
\n\n\n\nAgora que você conhece algumas das estratégias de marketing digital, já pode escolher a que mais se encaixa com a sua empresa e persona.
\n\n\n\nLembrando que a Beatz Digital é especializada nessas estratégias, ou seja, está pronta para dar todo o suporte que a sua empresa precisa. Acesse o nosso site e tenha mais informações!
\n\n\n\nHoje ficamos por aqui. Então, se você curtiu este conteúdo, não deixe de acompanhar o nosso blog e conferir mais sobre marketing digital.
\n', 'Estratégias de Marketing Digital: 5 dicas para atrair sua persona', 'Descubra a melhor estratégia para atrair o cliente ideal para o seu negócio!', 'publish', 'open', 'open', '', 'estrategias-de-marketing-digital', '', 'https://beatz.com.br/blog/inbound-marketing-entenda-o-que-e-e-suas-tendencias-para-2021/\nhttps://beatz.com.br/blog/podcast-saiba-tudo-sobre-essa-tendencia-2021/\nhttps://beatz.com.br/blog/porque-criar-uma-persona/', '2022-02-03 09:22:39', '2022-02-03 12:22:39', '', 0, 'https://beatz.com.br/?p=3327', 0, 'post', '', 0), (3329, 12, '2021-09-17 13:42:42', '2021-09-17 16:42:42', '', 'Beatz Podcast - Spotify #14', '', 'inherit', 'open', 'closed', '', 'beatz-podcast-spotify-14', '', '', '2021-09-17 13:43:18', '2021-09-17 16:43:18', '', 0, 'https://beatz.com.br/wp-content/uploads/2021/09/beatz-podcast-spotify-14.png', 0, 'attachment', 'image/png', 0), (3330, 12, '2021-09-17 13:44:08', '2021-09-17 16:44:08', '', 'Thumbnail Beatz Podcast 16_09', '', 'inherit', 'open', 'closed', '', 'thumbnail-beatz-podcast-16_09', '', '', '2021-09-17 13:44:23', '2021-09-17 16:44:23', '', 0, 'https://beatz.com.br/wp-content/uploads/2021/09/thumbnail-beatz-podcast-16-09.png', 0, 'attachment', 'image/png', 0), (3331, 12, '2021-09-17 13:45:02', '2021-09-17 16:45:02', '\"Start Up & Investidor Anjo com CAROLINA KIA TAKADA - Beatz Podcast #13_1\". Lançado: 2021.', 'Start Up & Investidor Anjo com CAROLINA KIA TAKADA - Beatz Podcast #13_1', '', 'inherit', 'open', 'closed', '', 'start-up-investidor-anjo-com-carolina-kia-takada-beatz-podcast-13_1', '', '', '2021-09-17 17:12:39', '2021-09-17 20:12:39', '', 0, 'https://beatz.com.br/wp-content/uploads/2021/09/start-up-investidor-anjo-com-carolina-kia-takada-beatz-podcast-13-1.mp3', 0, 'attachment', 'audio/mpeg', 0), (3339, 18, '2021-10-26 14:46:51', '2021-10-26 17:46:51', '\nO funil de vendas, tem como principal objetivo, dividir em etapas a jornada do consumidor de uma determinada marca ou produto. Tornando mais fácil a comunicação e o relacionamento da empresa com os clientes.
\n\n\n\nO funil, aplicado no Inbound Marketing, também conhecido como Marketing de Atração, tem como foco separar o seu consumidor em etapas de meio, topo e fundo, a fim de, gerar conteúdos específicos para cada um deles no momento certo em que o cliente precisa receber determinada informação.
\n\n\n\nFicou curioso e quer saber mais sobre como organizar melhor a administração dos seus clientes com o funil de vendas? Continue com a leitura e descubra tudo agora mesmo!
\n\n\n\nAntes de começarmos a falar sobre a separação do funil de vendas para a organização dos seus clientes, é preciso que você saiba a diferença entre leads e visitantes.
\n\n\n\nVisitantes são, basicamente, qualquer pessoa que visita o seu site. Ou seja, é aquele possível cliente que acessa sua página mas não interage com ela, estando ali somente de passagem ou por curiosidade em seu serviço ou produto.
\n\n\n\nPor conta desse e outros motivos, é essencial que sua empresa possua um site com uma boa identidade visual, e que tenha conteúdos ricos de informações que vão fazer com que o seu visitante se interesse ainda mais por aquilo que você tem a oferecer.
\n\n\n\nUm lead, nada mais é, que um visitante que em determinado momento forneceu a você algum dado para que possa ser contatado por sua empresa.
\n\n\n\nEle pode ter feito isso ao assinar sua newsletter, baixar um e-book ou simplesmente informando o e-mail antes de fazer algum comentário em seu blog.
\n\n\n\nDessa forma, a captação de leads se torna algo essencial para manter contato com os clientes em potencial. Assim, você pode guiá-los da melhor forma na jornada de compras, oferecendo todas as informações necessárias para que futuramente se tornem clientes.
\n\n\n\n![\"conheça-a-divisão-do-funil-de-vendas\"](\"https://beatz.com.br/wp-content/uploads/2021/09/blog-funil-de-vendas-meio.jpg\")
Conforme citado anteriormente, o funil de vendas é separado em três partes: Base, meio e fundo.
\n\n\n\nSendo assim, cada uma delas é dividida para cada etapa de compra do cliente, podendo então, diferenciar o primeiro contato do cliente com a empresa, até o fechamento da compra.
\n\n\n\nEntenda melhor agora, como funciona cada etapa do funil.
\n\n\n\nO topo do funil, é considerado como a parte de conscientização. Ou seja, está reservado aos visitantes que chegam até você, e através do seu conteúdo, descobrem que o seu produto ou serviço era o que estavam procurando. No entanto, ainda se encontram longe da decisão de compra.
\n\n\n\nSendo esse o primeiro contato do cliente com a sua empresa, uma boa experiência inicial desperta ainda mais o interesse e a curiosidade do cliente em potencial no seu produto.
\n\n\n\nSua função nessa etapa do funil é educar o cliente, trazendo um alto de volume de informação. Portanto, necessita de postagens de conteúdo rico, que informarão a sua persona, por exemplo: posts de blogs, posts publicações em redes sociais e newsletter.
\n\n\n\nSendo assim, o conteúdo fornecido deve ser de fácil acesso. Pois, a ideia inicial é receber um alto volume de visitantes até a sua página, para que eles se interessem pelo seu produto ou serviço.
\n\n\n\nÉ nessa etapa que os seus visitantes podem se tornar leads.
\n\n\n\nNo momento em que é dada alguma informação, e o seu visitante se interessa e deseja saber mais, ele avança para a próxima etapa do funil.
\n\n\n\nEm geral, você consegue informações sobre seu futuro comprador no momento em que ele baixa algum tipo de material rico que você está oferecendo. Para isso, ele fornece informações necessárias sobre si próprio, como: nome, idade, profissão, e-mail etc. E isso, pode ser feito através de formulários.
\n\n\n\nEssa etapa, conhecida como meio do funil, é considerada a fase de conversão. Nesse momento, a pessoa já identificou o seu problema e possui interesse em solucioná-lo. Portanto, é necessário um conteúdo mais aprofundado no assunto em que o cliente se identifica. Sendo assim, o material do meio do funil deve ser mais informativo que o do topo.
\n\n\n\nAlguns métodos que você pode utilizar nessa etapa do funil para obter mais chances de fechamento, são: posts de blog, newsletters personalizadas e e-books.
\n\n\n\nEssa parte do funil é onde ocorre a decisão. É nessa hora que o lead toma a atitude de compra do produto ou serviço oferecido pela empresa e, enfim, se torna um cliente.
\n\n\n\nNo fundo do funil, se entende que a pessoa já sabe qual é o seu problema, e que a sua empresa tem o que ela precisa para solucioná-lo; a única coisa que a \"impede\" de fechar a compra é a incerteza.
\n\n\n\nNesse momento, o cliente estará fazendo comparações com outras empresas que oferecem o mesmo serviço. Isso acontece porque o lead está em busca da empresa que melhor atenderá o seus requisitos. E eu tenho certeza que você quer ser essa empresa!
\n\n\n\nO conteúdo do fundo do funil, deve servir como um auxílio para o cliente selecionar o seu produto ao invés da oferta da concorrência. Porém, ainda é necessário distribuir conteúdos com características certas e específicas para pode ajudar o lead na tomada de decisão.
\n\n\n\nIndependente do formato, é preciso que os conteúdos sejam diretos e focados no respectivo assunto. Nessa etapa, já se torna permitido falar sobre a sua empresa, mas sem exageros. O objetivo, é focar em seu produto; isso ajuda a esclarecer as dúvidas dos seus clientes e os fazem tomar uma decisão mais acertada sobre o que comprar.
\n\n\n\nPara isso, você pode disponibilizar seu conteúdo em diversos formatos, como: webinars, que podem ser feitas em diversas ferramentas, uma delas é a GoToWebinar, vídeos curtos, e-books e demonstrações do produto.
\n\n\n\nA administração dos seus clientes se torna presente em cada etapa do funil, e é observando essas etapas que a equipe de vendas consegue criar estratégias e ações específicas para mover os potenciais clientes até o fechamento. Por isso, o funil de vendas se torna uma estratégia tão importante no universo do marketing digital.
\n\n\n\nAgora que você já sabe como funciona o funil de vendas, e como organizar seus clientes nele, fica bem mais fácil saber como, quando e para quem criar seus conteúdos, não é mesmo?
\n\n\n\nSe você se interessou por esse assunto, acesse nosso blog, e fique por dentro das novidades em nosso site.
\n\n\n\nHoje, encerramos por aqui, até a próxima!
\n', 'Funil de vendas: organização para administrar seus clientes', 'Saiba como organizar os seus clientes no funil de vendas!', 'publish', 'open', 'open', '', 'como-organizar-seu-funil-de-vendas', '', 'https://beatz.com.br/blog/inbound-marketing/\nhttps://beatz.com.br/blog/aprenda-a-estruturar-um-blog-profissional-e-transformar-ele-em-uma-ferramenta-para-seu-negocio/', '2022-02-03 09:03:31', '2022-02-03 12:03:31', '', 0, 'https://beatz.com.br/?p=3339', 0, 'post', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (3348, 18, '2021-10-26 15:02:21', '2021-10-26 18:02:21', '\nO que seriam estratégias de marketing? Como utilizá-las?
\n\n\n\nSão perguntas frequentes feitas por empresários, que têm como objetivo aumentar os seus resultados através da utilização de estratégias de marketing, que são consideradas mais eficientes no mercado.
\n\n\n\nNos dias em que vivemos, fica fácil de perceber como o marketing vem entrando cada vez mais na vida da população mundial. Ao mesmo tempo em que o marketing digital ganha ainda mais espaço, por conta do aumento do uso da internet pelas pessoas. Basta apenas uma conexão com a internet, para ser alvo de diversas campanhas.
\n\n\n\nNo entanto, essas campanhas, são geradas com o intuito de aumentar as vendas, fortalecer uma marca ou educar o mercado. Para isso, se utiliza também, de alguns dos conhecimentos referentes ao Marketing Empresarial, que é a junção de todas as ações do marketing, aplicadas na rotina de um negócio.
\n\n\n\nA quem escolhe esse meio para o aumento dos seus resultados, é necessário que busque por estratégias de marketing sólidas e eficientes no mercado de vendas atual.
\n\n\n\nContinue acompanhando o texto para saber quais são essas estratégias, e como utilizá-las da melhor maneira.
\n\n\n\nA ideia principal de utilizar uma estratégia, está totalmente conectada ao conceito de planejamento. Mas, além de ter algo completamente estruturado, é necessário um acompanhamento durante todo o processo.
\n\n\n\nPortanto, para ter uma estratégia bem-sucedida, antes de tudo, é necessário definir objetivos claros. Quando você foca apenas em um, e busca alcançá-lo, se torna muito mais fácil obter uma estratégia de sucesso. Exemplos desses objetivos, são: aumentar as visitas à loja ou a um site, criar relacionamentos ou fortalecer a marca.
\n\n\n\nOutro ponto muito importante analisado, é seguir boas práticas. Mas, o que isso quer dizer?
\n\n\n\nSeguir boas práticas, nada mais é que manter-se atualizado. Ler blogs específicos referente ao assunto, investir tempo e dinheiro em treinamentos e se arriscar em novas possibilidades ao longo da estratégia inserida.
\n\n\n\nE por fim, analisar os resultados. A análise dos resultados é um dos fatores mais importantes, pois é por ela que você saberá se a estratégia escolhida está funcionando. Além disso, é através da análise que você vai saber: quantos novos clientes conseguiu, quanto lucro isso trouxe, entre outras informações.
\n\n\n\n![\"estratégias-de-marketing-que-trazem-mais-resultados\"](\"https://beatz.com.br/wp-content/uploads/2021/10/blog-3-estrategia-de-marketing-meio.jpg\")
Se você chegou até aqui, tenho certeza que está muito interessado em fazer o seu negócio crescer de uma maneira eficiente. Então, continue com a gente que vou te mostrar quais as estratégias mais eficazes para você implementar em sua empresa.
\n\n\n\nGerar conteúdo relevante em uma era onde as pessoas estão cada vez mais conectadas à internet, se tornou cada vez mais importante para as empresas. É necessário, cada vez mais, a busca por conteúdos mais ricos. Ao mesmo tempo em que o consumidor se encontra mais conectado, isto é, ele também possui acesso à informação, e a concorrência com outras empresas cresce ainda mais.
\n\n\n\nO principal objetivo do marketing de conteúdo é engajar o seu público por meio de conteúdos relevantes que atraiam, retenham e fidelizem, de acordo com o que sabemos sobre a jornada de compra.
\n\n\n\nAlguns meios para realizar conteúdos de qualidade, são textos para blogs, áudios e vídeos.
\n\n\n\nDe acordo com a reportagem do jornal Folha de São Paulo, o Brasil está em segundo lugar no ranking de países que mais gastam tempo em redes sociais, perdendo apenas para as Filipinas.
\n\n\n\nA matéria mostrou que as pessoas passam em média, 225 minutos por dia em redes sociais, o que equivale a quase 4 horas.
\n\n\n\nCom essas informações, já é possível imaginar a eficiência que uma boa campanha publicada em redes sociais pode agregar para a sua empresa, não é mesmo?
\n\n\n\nO e-mail marketing, é uma estratégia de marketing que se baseia no disparo de diversos e-mails para um determinado público. Pode ser utilizado para estreitar o seu relacionamento com o possível cliente, gerar leads e também, gerar vendas.
\n\n\n\nEle se torna extremamente eficaz pelo fato de ser a ferramenta com menor custo, e que possui um grande alcance. Pois, é possível enviar uma grande quantidade de e-mails de acordo com a sua lista de contatos. Geralmente, esses disparos ocorrem por meio de ferramentas de automação.
\n\n\n\nO e-mail, virou uma forma de divulgar produtos, informar sobre ofertas e enviar mensagens aos consumidores.
\n\n\n\nO SEO - Search Engine Optimization, é responsável por fazer com que o site apareça no topo da lista de busca, quando é feita uma pesquisa no Google e em outras ferramentas similares.
\n\n\n\nEntão, para que o SEO seja eficaz, é preciso utilizar palavras-chave, que sejam de interesse do seu público-alvo ou da sua persona. Entretanto, as mesmas, são inseridas de forma estratégica no texto, de modo que, quando algum usuário fizer uma pesquisa, as chances da sua empresa ser encontrada mais rápido aumentam muito.
\n\n\n\nAssim como no marketing tradicional, onde são feitos anúncios de diversas maneiras, como: comerciais de TV, distribuição de panfletos, cartazes etc. O marketing digital também oferece diferentes meios de anúncios que, além de serem mais baratos, alcançam um número maior de pessoas.
\n\n\n\nA maneira mais comum de fazer isso, é através de redes sociais, como: Instagram Ads, Facebook Ads e, também, por meio de links patrocinados pelo Google Adwords.
\n\n\n\nFalamos nesse texto, sobre as Estratégias de Marketing que podem ser usadas por sua empresa. Agora que você já tem todas as informações necessárias, você precisa ligá-las para chegar numa forma eficaz de colocar essas estratégias em prática.
\n\n\n\nPrimeiramente, para a estratégia dar certo, você precisa conhecer e entender a sua persona, para que assim, você possa planejar as suas ações voltadas a ela. O segundo passo, é entender a jornada de compra do consumidor, ou seja, traçar todo o caminho que ele percorre até chegar à compra. Em terceiro lugar, como já dito anteriormente, defina suas metas e objetivos, saiba onde está seu foco e invista nele. E por fim, utilize ferramentas que vão facilitar o seu processo, melhorando sua organização e a gestão do seu negócio.
\n\n\n\nTemos certeza que, seguindo todas essas dicas e aplicando as estratégias que mais geram retorno, o seu negócio terá todo o retorno que você busca.
\n\n\n\nBom, por hoje encerramos por aqui. Se você gostou desse conteúdo, acompanhe o nosso blog para receber mais informações como essa. E se tiver alguma dúvida, fale com nossos especialistas.
\n', 'Estratégias de Marketing: dicas para aumentar os seus resultados.', 'Descubra melhorar seus resultados utilizando estratégias de marketing.', 'publish', 'open', 'open', '', 'aumentando-seus-resultados-com-estrategias-de-marketing', '', '\nhttps://beatz.com.br/blog/marketing-empresarial-saiba-como-fazer-e-aumentar-o-fluxo-de-leads/', '2022-02-03 10:02:29', '2022-02-03 13:02:29', '', 0, 'https://beatz.com.br/?p=3348', 0, 'post', '', 0), (3350, 18, '2022-04-29 17:13:08', '2022-04-29 20:13:08', '\nO mundo do Marketing Digital possui diversos desafios, entre eles, ganhar a confiança e fidelidade de seus clientes. Sendo assim, as empresas começaram a investir no Inbound Marketing como forma de gerar leads efetivos, que acompanhem os conteúdos e agreguem mais valor para a empresa.
\n\n\n\nUm dos principais meios para conseguir chamar a atenção de possíveis clientes, é a entrega de materiais ricos. Ou seja, elaborar um bom formulário para que o cliente deixe seus principais dados em troca de um e-book, por exemplo, ajuda a sua empresa a gerar mais leads.
\n\n\n\nSe você tem interesse em saber como o Inbound Marketing pode ajudar seu negócio gerando leads mais efetivos, continue a leitura!
\n\n\n\nAntes de tudo, vamos relembrar o que é o Inbound Marketing e suas principais características.
\n\n\n\nEm resumo, o Inbound Marketing é o conjunto de estratégias criadas para gerar conteúdos que chamem a atenção do cliente, com uma comunicação mais interativa e direta.
\n\n\n\nDiferente do Outbound Marketing, aqui o público chega até o seu conteúdo através de algum post encontrado na internet, sem nenhuma interrupção. Aliás, o Inbound Marketing também é conhecido como \"novo marketing\", ou Marketing de Atração.
\n\n\n\nSe você está em busca de fortalecer a sua marca, aumentar o número de vendas e gerar leads mais efetivos, aposte no Inbound Marketing sem medo algum.
\n\n\n\nContudo, o Inbound Marketing possui “5 principais ações” que fazem total diferença, sendo elas:
\n\n\n\nAlém disso, essa estratégia possui “4 principais etapas” que devem ser seguidas em todo seu processo. Vamos falar sobre cada uma delas a seguir:
\n\n\n\nFazer um conteúdo chamativo e completo, é um dos principais meios para atrair visitantes para o seu site. Na atração, você pode entregar um conteúdo rico para que o visitante deixe seus dados (nome, e-mail, telefone etc) e, assim, manter uma comunicação direta com ele.
\n\n\n\nApós conseguir os dados desses clientes, você tem a chance de transformá-los em leads e gerar oportunidades de vendas.
\n\n\n\nConcluindo essas duas etapas, é hora de analisar se o seu lead já está preparado para o momento da compra.
\n\n\n\nClaro que o contato com o seu cliente não termina após a compra. Nessa estratégia, o ideal é continuar nutrindo seu lead com mais conteúdos que chamem a sua atenção, ou gere uma próxima venda e indicações para a sua empresa.
\n\n\n\nNo Inbound Marketing, o contato com o cliente é um processo duradouro. Levando o conteúdo ideal no momento certo para seus leads.
\n\n\n\n![\"profissional-analisando-funil-de-vendas-com-caneta-em-folha-de-papel\"](\"https://beatz.com.br/wp-content/uploads/2022/04/meio-inbound-marketing.jpg\")
Ainda, relembrando sobre as características do Inbound Marketing, outra maneira de fortalecer o relacionamento com seus leads e gerar mais vendas, é analisando a jornada de compra deste cliente.
\n\n\n\nEssa jornada de compra diz respeito ao caminho que o lead percorre até notar que realmente tem um problema e deseja solucioná-lo. Então, é aqui que surge o funil de vendas.
\n\n\n\nO funil de vendas possui 3 etapas e seu formato é como um funil, assim como o próprio nome já diz. Sendo elas: topo, meio e fundo.
\n\n\n\nA primeira etapa dessa jornada é o topo do funil. Aqui, o cliente ainda não sabe que possui um problema e está em processo de descoberta e aprendizado. Ou seja, ele ainda não sabe que precisa do seu produto ou do serviço da sua empresa.
\n\n\n\nEntretanto, ele vai em busca de informações que o ajudem a esclarecer suas maiores dúvidas. E é assim que ele encontra o seu site!
\n\n\n\nTodavia, dentre os melhores conteúdos para o topo de funil, temos: textos de blog, vídeos e posts em redes sociais.
\n\n\n\nNo meio do funil o cliente já está começando a entender que possui um problema e está em busca da melhor solução para resolvê-lo. Se o trabalho for bem realizado nesta etapa, o cliente fica ainda mais próximo da compra.
\n\n\n\nEnfim, no meio do funil você já pode elaborar conteúdos mais avançados e focados em resolver o problema daquele cliente.
\n\n\n\nDicas de conteúdos para o meio de funil: textos de blogs com temas mais avançados, materiais ricos, e-books sobre um determinado tema, webinars entre outros.
\n\n\n\nNo fundo do funil é onde a mágica acontece! Aqui, o cliente já está 100% ciente de que possui um problema, sendo o momento de mostrar que a sua empresa pode resolvê-lo.
\n\n\n\nÉ preciso trabalhar muito a persuasão para que o cliente perceba que a sua empresa pode oferecer os melhores benefícios. Aliás, aqui é legal mostrar respostas reais de outros clientes para ganhar ainda mais a confiança do seu lead.
\n\n\n\nAlém disso, o inbound marketing ajuda a sua empresa a entregar resultados mensuráveis, facilitando o retorno do que foi investido.
\n\n\n\nAgora que falamos um pouco mais sobre o Inbound Marketing, é hora de saber como ele pode gerar leads mais efetivos para a sua empresa e trazer mais valor a ela.
\n\n\n\nNo Inbound Marketing, a empresa costuma investir em diferentes conteúdos para serem distribuídos na internet. Qualquer informação que mostre o valor da sua empresa/produto é interessante para atrair ainda mais clientes, seguindo as estratégias do funil de vendas, é claro.
\n\n\n\nSem dúvidas, uma das melhores maneiras de atrair mais leads, é com a produção de conteúdo ideal para cada tipo de canal. Você precisa cativar o seu possível cliente, fazer com que ele sinta mais confiança em sua empresa e tenha mais interesse na sua solução.
\n\n\n\nExistem alguns canais principais para a captação de leads efetivos para o seu negócio, entre eles:
\n\n\n\nNas redes sociais, os usuários costumam interagir ainda mais com as empresas através de comentários, compartilhamentos e curtidas. É uma das melhores opções para a captação de clientes.
\n\n\n\nCriar conteúdos explicativos em blogs, ajuda muito a melhorar a autoridade da sua marca. Outra estratégia interessante é oferecer outros conteúdos de valor em troca das informações que citamos anteriormente.
\n\n\n\nPara que a estratégia saia como você planejou, é importante pesquisar e conhecer o seu público-alvo. Assim, fica ainda mais fácil na hora de produzir conteúdos para topo, meio e fundo de funil.
\n\n\n\nMuitas empresas optam por contratar uma agência especializada em Inbound Marketing para auxiliar no processo de atrair mais clientes. De fato, é uma ótima opção, caso você não tenha experiência nesse assunto.
\n\n\n\nA Beatz é uma empresa especializada em Inbound Marketing e pode ajudar o seu negócio a entregar melhores resultados em pequenos períodos. Entre em contato com a nossa equipe!
\n\n\n\nGostou de saber como o inbound marketing pode trazer leads mais efetivos para o seu negócio? Acesse o nosso blog e conheça mais estratégias de Marketing Digital.
\nO CRM, nada mais é que uma estratégia de Marketing Digital para vendas. Possui seu alvo em estratégias de negócio e tecnologias focadas no relacionamento com o cliente. Essa sigla significa Customer Relationship Management, ou traduzida para o português, gestão de relacionamento com o cliente.
\n\n\n\nO CRM, é considerado como: todo o processo usado em pequenas ou grandes empresas para gerenciar e analisar as interações com os seus consumidores.
\n\n\n\nAlém disso, o CRM auxilia em diversos fatores como: otimizar a rentabilidade, aumentar as vendas e dar a oportunidade de gerar um conteúdo personalizado para o seu cliente.
\n\n\n\nPara te ajudar a entender mais sobre a gestão de relacionamento com o cliente, e como fazer a sua análise de dados, criamos esse conteúdo completo para não restar nenhuma dúvida. Então, continue a leitura e descubra algumas informações sobre o CRM.
\n\n\n\nO Customer Relationship Management, é responsável por guardar informações de clientes atuais ou em potencial, como por exemplo: nome, endereço, número de telefone, etc.
\n\n\n\nEssa plataforma, reúne dados para preparar e atualizar sua equipe com as informações pessoais dos clientes, como: históricos e preferências de compras. Contudo, o CRM acaba se tornando uma boa opção de estratégia de marketing digital para vendas.
\n\n\n\nUma plataforma de CRM, abrange muitos pontos importantes. Como por exemplo: gerenciamento das informações dos clientes, possui uma ótima captura de e-mails, simplifica tarefas para acompanhamento de leads e fornece recomendações e insights instantâneos.
\n\n\n\nO software CRM opera de duas formas: no próprio computador, ou também, pode ser armazenado na nuvem, sendo esse último o mais utilizado. Pois, o mesmo não exige que seja feita a compra de servidores e pode ser acessado de qualquer dispositivo.
\n\n\n\nSe você ainda não conhecia essa ferramenta, e se interessou em saber mais sobre ela para aderir à sua empresa, antes de continuar a leitura, acesse o nosso blog, onde ensinamos um pouco mais sobre o que é o CRM, e quais os benefícios que ele pode agregar ao seu negócio.
\n\n\n\nContudo, se ainda te resta dúvidas sobre aderir ao uso dessa estratégia de marketing digital na sua empresa, eu vou citar três pontos importantes que te farão ter certeza da necessidade do CRM.
\n\n\n\nConhecer os seus clientes, faz com que você saiba encaixá-los em alguma etapa da jornada de compras. Assim, permitindo que seja feita uma ação mais certeira para atraí-los até o seu produto ou serviço.
\n\n\n\nSem essas informações, se torna cada vez mais difícil fechar negócio.
\n\n\n\nQuando o seu processo não está alinhado, e sua demanda está crescendo e você não consegue acompanhá-la, o trabalho se torna cada vez mais difícil e os custos podem aumentar.
\n\n\n\nQuando seus dados não são precisos, torna-se uma missão quase impossível descobrir onde a sua empresa está falhando ou acertando. Portanto, será difícil saber onde fazer as mudanças necessárias.
\n\n\n\nEntretanto, um grande problema ocasionado pelos dados imprecisos, é a forma como você gera seus relatórios. Assim, para melhorar a eficiência da sua análise de dados, é estritamente necessário fazer a utilização de um bom CRM. E é sobre isso que vamos conversar agora!
\n\n\n\n![\"como-melhorar-análise-de-dados-usando-crm\"](\"https://beatz.com.br/wp-content/uploads/2021/09/sistemas-de-crm-meio-v02.jpg\")
Aderindo ao uso do software de CRM, que vai coletar e organizar todos os dados necessários para sua empresa, porém, é comum que você fique um pouco confuso por onde começar. Mas, não se preocupe, estou aqui para te ajudar!
\n\n\n\nVão aí, alguns passos que podem te guiar nesse novo processo:
\n\n\n\nEmbora, muitas das vezes você possa estar em dúvida por onde começar, a dica que eu dou é: estabeleça uma direção na qual deseja seguir.
\n\n\n\nDefina quais são as informações mais importantes para o seu negócio e liste todas as que você deve encontrar na ferramenta. Esse processo servirá como um guia para você se localizar no processo.
\n\n\n\nCom o seu guia já estabelecido, se torna ainda mais fácil iniciar o processo de levantamento de dados e organização das informações. Sua análise pode ser estabelecida através de perfis de clientes, canais de aquisição, etapas do funil de vendas e taxas de conversão.
\n\n\n\nTambém é muito importante padronizar os períodos das informações, para que possa ser feito um levantamento comparativo, da maneira que você acredita ser a melhor opção para a sua empresa, sendo eles: semanalmente, mensalmente, trimestralmente, etc.
\n\n\n\nPor último, mas, não menos importante, a hora de realizar as análises.
\n\n\n\nElas devem ser realizadas tanto de maneira qualitativa, que por sua vez se baseia no seu caráter subjetivo, ou seja, perfil do cliente, por exemplo. E também, de maneira quantitativa. Essa, por sua vez se baseia em números, métricas e cálculos matemáticos, podendo ser uma comparação de taxas de conversão.
\n\n\n\nAgora que você já conhece o CRM, e como ele pode contribuir para sua empresa realizar uma melhor análise de dados, é hora de começar a verificar algumas opções disponíveis no mercado.
\n\n\n\nUma dica de uma boa plataforma que disponibiliza essa ferramenta, é o RD Station CRM. Pois, é uma ferramenta intuitiva e fácil de ser utilizada para quem está começando.
\n\n\n\nE aí, gostou de saber mais sobre a ferramenta de CRM e como utilizá-la para melhorar a sua análise de dados? Acesse o nosso blog para receber mais informações como essa!
\n\n\n\nPor hoje ficamos por aqui, mas, se ainda restar alguma dúvida não hesite em nos contatar, estaremos à sua disposição!
\n', 'Como utilizar os sistemas de CRM e ter uma melhor análise de dados.', 'Quer descobrir como ter uma melhor análise de dados usando CRM? Leia o texto e saiba tudo!', 'publish', 'open', 'open', '', 'estrategia-de-marketing-digital-para-analise-de-dados-de-crm', '', 'https://beatz.com.br/blog/importancia-do-marketing-digital/\nhttps://beatz.com.br/blog/o-que-e-crm-e-quais-sao-seus-beneficios/', '2022-07-13 11:55:06', '2022-07-13 14:55:06', '', 0, 'https://beatz.com.br/?p=3356', 0, 'post', '', 0), (3367, 10, '2021-09-24 12:03:31', '2021-09-24 15:03:31', '', 'Security Dashboard', '', 'publish', 'closed', 'closed', '', 'security-dashboard', '', '', '2021-09-24 12:03:31', '2021-09-24 15:03:31', '', 0, 'https://beatz.com.br/blog/itsec-dashboard/security-dashboard/', 0, 'itsec-dashboard', '', 0), (3368, 10, '2021-09-24 12:03:31', '2021-09-24 15:03:31', '', '', '', 'publish', 'closed', 'closed', '', '3368', '', '', '2021-09-24 12:03:31', '2021-09-24 15:03:31', '', 3367, 'https://beatz.com.br/blog/itsec-dash-card/3368/', 0, 'itsec-dash-card', '', 0), (3369, 10, '2021-09-24 12:03:31', '2021-09-24 15:03:31', '', '', '', 'publish', 'closed', 'closed', '', '3369', '', '', '2021-09-24 12:03:31', '2021-09-24 15:03:31', '', 3367, 'https://beatz.com.br/blog/itsec-dash-card/3369/', 0, 'itsec-dash-card', '', 0), (3370, 10, '2021-09-24 12:03:31', '2021-09-24 15:03:31', '', '', '', 'publish', 'closed', 'closed', '', '3370', '', '', '2021-09-24 12:03:31', '2021-09-24 15:03:31', '', 3367, 'https://beatz.com.br/blog/itsec-dash-card/3370/', 0, 'itsec-dash-card', '', 0), (3371, 10, '2021-09-24 12:03:31', '2021-09-24 15:03:31', '', '', '', 'publish', 'closed', 'closed', '', '3371', '', '', '2021-09-24 12:03:31', '2021-09-24 15:03:31', '', 3367, 'https://beatz.com.br/blog/itsec-dash-card/3371/', 0, 'itsec-dash-card', '', 0), (3372, 10, '2021-09-24 12:03:31', '2021-09-24 15:03:31', '', '', '', 'publish', 'closed', 'closed', '', '3372', '', '', '2021-09-24 12:03:31', '2021-09-24 15:03:31', '', 3367, 'https://beatz.com.br/blog/itsec-dash-card/3372/', 0, 'itsec-dash-card', '', 0), (3373, 10, '2021-09-24 12:03:31', '2021-09-24 15:03:31', '', '', '', 'publish', 'closed', 'closed', '', '3373', '', '', '2021-09-24 12:03:31', '2021-09-24 15:03:31', '', 3367, 'https://beatz.com.br/blog/itsec-dash-card/3373/', 0, 'itsec-dash-card', '', 0), (3381, 13, '2021-09-27 08:49:35', '2021-09-27 11:49:35', '', 'Tráfego Pago - Topo', '', 'inherit', 'open', 'closed', '', 'trafego-pago-topo', '', '', '2021-09-27 08:50:02', '2021-09-27 11:50:02', '', 3317, 'https://beatz.com.br/wp-content/uploads/2021/09/trafego-pago-topo.png', 0, 'attachment', 'image/png', 0), (3391, 12, '2021-09-27 11:50:08', '2021-09-27 14:50:08', '\nVINI CASTELLARI, guitarrista, compositor, um dos fundadores da banda brasileira de heavy metal Project46 e profissional de Marketing, nos contou tudo sobre o que uma grande banda deve ter hoje em dia para ter visibilidade nas Mídias, quais os segredos dos bastidores dos grandes palcos, além de, como de costume, aquele bate papo descontraído sobre sua vida e carreira, com as participações especiais, do nosso Diretor de Cortes Tauã Becker e também um fã e nosso Desenvolvedor, Matheus Machado.
\n', 'Marketing Metal com VINI CASTELLARI (Project46) - Beatz Podcast #14', '', 'publish', 'open', 'closed', '', 'marketing-metal-com-vini-castellari-project46-beatz-podcast-14', '', '', '2021-09-27 11:50:55', '2021-09-27 14:50:55', '', 0, 'https://beatz.com.br/?post_type=podcast&p=3391', 0, 'podcast', '', 0), (3392, 12, '2021-09-27 10:30:04', '2021-09-27 13:30:04', '', 'Beatz Podcast - Spotify #15', '', 'inherit', 'open', 'closed', '', 'beatz-podcast-spotify-15', '', '', '2021-09-27 10:30:40', '2021-09-27 13:30:40', '', 3391, 'https://beatz.com.br/wp-content/uploads/2021/09/beatz-podcast-spotify-15.png', 0, 'attachment', 'image/png', 0), (3393, 12, '2021-09-27 10:31:41', '2021-09-27 13:31:41', '', 'Thumbnail Beatz Podcast 23_09', '', 'inherit', 'open', 'closed', '', 'thumbnail-beatz-podcast-23_09', '', '', '2021-09-27 10:33:52', '2021-09-27 13:33:52', '', 3391, 'https://beatz.com.br/wp-content/uploads/2021/09/thumbnail-beatz-podcast-23-09.png', 0, 'attachment', 'image/png', 0), (3394, 13, '2021-09-27 11:45:30', '2021-09-27 14:45:30', '', 'Blog 4 - Tráfego Pago (Topo) - F', '', 'inherit', 'open', 'closed', '', 'blog-4-trafego-pago-topo-f', '', '', '2021-09-27 11:45:42', '2021-09-27 14:45:42', '', 3317, 'https://beatz.com.br/wp-content/uploads/2021/09/blog-4-trafego-pago-topo-f.jpg', 0, 'attachment', 'image/jpeg', 0), (3395, 13, '2021-09-27 11:45:58', '2021-09-27 14:45:58', '', 'blog-4-trafego-pago-meio-f', '', 'inherit', 'open', 'closed', '', 'blog-4-trafego-pago-meio-f', '', '', '2021-09-27 11:45:58', '2021-09-27 14:45:58', '', 3317, 'https://beatz.com.br/wp-content/uploads/2021/09/blog-4-trafego-pago-meio-f.jpg', 0, 'attachment', 'image/jpeg', 0), (3397, 13, '2021-09-27 11:48:05', '2021-09-27 14:48:05', '', 'blog-funil-de-vendas-meio', '', 'inherit', 'open', 'closed', '', 'blog-funil-de-vendas-meio', '', '', '2021-09-27 11:48:05', '2021-09-27 14:48:05', '', 3339, 'https://beatz.com.br/wp-content/uploads/2021/09/blog-funil-de-vendas-meio.jpg', 0, 'attachment', 'image/jpeg', 0), (3399, 13, '2021-09-27 11:48:27', '2021-09-27 14:48:27', '', 'Blog - Funil de Vendas (Topo)', '', 'inherit', 'open', 'closed', '', 'blog-funil-de-vendas-topo', '', '', '2021-09-27 11:48:36', '2021-09-27 14:48:36', '', 3339, 'https://beatz.com.br/wp-content/uploads/2021/09/blog-funil-de-vendas-topo.jpg', 0, 'attachment', 'image/jpeg', 0), (3401, 12, '2021-09-27 11:49:55', '2021-09-27 14:49:55', '\"Marketing Metal com VINI CASTELLARI (Project46) - Beatz Podcast #14_1\". Lançado: 2021.', 'Marketing Metal com VINI CASTELLARI (Project46) - Beatz Podcast #14_1', '', 'inherit', 'open', 'closed', '', 'marketing-metal-com-vini-castellari-project46-beatz-podcast-14_1', '', '', '2021-09-27 11:50:01', '2021-09-27 14:50:01', '', 3391, 'https://beatz.com.br/wp-content/uploads/2021/09/marketing-metal-com-vini-castellari-project46-beatz-podcast-14-1.mp3', 0, 'attachment', 'audio/mpeg', 0), (3402, 13, '2021-09-27 11:50:51', '2021-09-27 14:50:51', '', 'blog-2-estrategia-de-marketing-digital-meio', '', 'inherit', 'open', 'closed', '', 'blog-2-estrategia-de-marketing-digital-meio', '', '', '2021-09-27 11:50:51', '2021-09-27 14:50:51', '', 3327, 'https://beatz.com.br/wp-content/uploads/2021/09/blog-2-estrategia-de-marketing-digital-meio.jpg', 0, 'attachment', 'image/jpeg', 0), (3403, 13, '2021-09-27 11:51:10', '2021-09-27 14:51:10', '', 'Blog 2 - Estratégia de Marketing Digital (Topo)', '', 'inherit', 'open', 'closed', '', 'blog-2-estrategia-de-marketing-digital-topo', '', '', '2021-09-27 11:51:18', '2021-09-27 14:51:18', '', 3327, 'https://beatz.com.br/wp-content/uploads/2021/09/blog-2-estrategia-de-marketing-digital-topo.jpg', 0, 'attachment', 'image/jpeg', 0), (3406, 13, '2021-09-27 11:54:13', '2021-09-27 14:54:13', '', 'Blog 3 - Estratégias de Marketing (Topo)', '', 'inherit', 'open', 'closed', '', 'blog-3-estrategias-de-marketing-topo', '', '', '2021-09-27 11:54:38', '2021-09-27 14:54:38', '', 3348, 'https://beatz.com.br/wp-content/uploads/2021/09/blog-3-estrategias-de-marketing-topo.jpg', 0, 'attachment', 'image/jpeg', 0), (3408, 13, '2021-09-27 11:55:01', '2021-09-27 14:55:01', '', 'blog-3-estrategia-de-marketing-meio', '', 'inherit', 'open', 'closed', '', 'blog-3-estrategia-de-marketing-meio', '', '', '2021-09-27 11:55:01', '2021-09-27 14:55:01', '', 3348, 'https://beatz.com.br/wp-content/uploads/2021/09/blog-3-estrategia-de-marketing-meio.jpg', 0, 'attachment', 'image/jpeg', 0), (3413, 12, '2021-09-27 14:25:46', '2021-09-27 17:25:46', '', 'Topo - AB+', '', 'inherit', 'open', 'closed', '', 'topo-ab', '', '', '2021-09-27 14:25:53', '2021-09-27 17:25:53', '', 0, 'https://beatz.com.br/wp-content/uploads/2021/09/topo-ab.jpg', 0, 'attachment', 'image/jpeg', 0), (3414, 12, '2021-09-27 14:27:11', '2021-09-27 17:27:11', '', 'Topo - Ecosonics', '', 'inherit', 'open', 'closed', '', 'topo-eco-sonics-2', '', '', '2021-09-27 14:27:33', '2021-09-27 17:27:33', '', 0, 'https://beatz.com.br/wp-content/uploads/2021/09/topo-eco-sonics.jpg', 0, 'attachment', 'image/jpeg', 0), (3418, 12, '2021-09-27 14:29:47', '2021-09-27 17:29:47', '', 'Topo - Lemasa', '', 'inherit', 'open', 'closed', '', 'topo-lemasa-2', '', '', '2021-09-27 14:29:51', '2021-09-27 17:29:51', '', 0, 'https://beatz.com.br/wp-content/uploads/2021/09/topo-lemasa.jpg', 0, 'attachment', 'image/jpeg', 0), (3421, 12, '2021-09-27 14:31:53', '2021-09-27 17:31:53', '', 'Topo - Petzera', '', 'inherit', 'open', 'closed', '', 'topo-petzera-2', '', '', '2021-09-27 14:31:59', '2021-09-27 17:31:59', '', 0, 'https://beatz.com.br/wp-content/uploads/2021/09/topo-petzera.jpg', 0, 'attachment', 'image/jpeg', 0), (3423, 12, '2021-09-27 14:38:32', '2021-09-27 17:38:32', '\nA AB+ Urbanismo, é uma empresa com mais de 15 anos de tradição no mercado imobiliário, que nasceu com o propósito de desenvolver e entregar projetos urbanos com foco em loteamentos residenciais e comerciais (fechados e abertos).
\n\n\n\nNos últimos anos, foram entregues empreendimentos inteligentes em todo estado de São Paulo, com localização privilegiada, ofertando em um só lugar: conforto, qualidade de vida, segurança para toda a família, contato com a natureza e tranquilidade.
\n\n\n\nAlém disso, a AB+ está trabalhando nas obras de um novo empreendimento em Belém do Pará, onde todos os lotes residenciais já foram vendidos. Garantindo mais um grande sucesso.
\n\n\n\nA AB+ Urbanismo ainda não tinha uma presença forte no meio digital. Era uma empresa que, apesar de sempre ter feito um trabalho de qualidade em seus empreendimentos, não era tão reconhecida.
\n\n\n\nEntretanto, com o crescimento do mercado, a empresa percebeu que deveria estar bem colocada na internet. Em razão disso, vieram até a gente.
\n\n\n\nPara fortalecer a sua imagem no meio digital, usamos duas principais estratégias: inbound marketing e marketing digital.
\n\n\n\nA seguir, vamos explicar melhor cada uma delas.
\n\n\n\nO Marketing Digital tem como objetivo, promover uma marca dentro do ambiente online. Ou seja, essa estratégia permite que as empresas usem uma série de processos com ferramentas digitais, para fornecer produtos e serviços mais diretamente aos seus clientes.
\n\n\n\nPelo fato de muitas pessoas estarem conectadas à internet, os empresários buscam, cada vez mais, se comunicarem por meio das mídias sociais. Muitas, têm o foco principal na venda de seu serviço ou produtos. Mas também, no fortalecimento e reconhecimento de sua marca.
\n\n\n\nCom ele, se torna possível:
\n\n\n\nO Inbound Marketing, nada mais é do que um conjunto de estratégias de marketing que liga a criação e o compartilhamento de certo conteúdo, para um determinado público-alvo.
\n\n\n\nDessa forma, essa ação busca a licença do cliente para se comunicar de maneira direta. Assim, inicia-se um relacionamento.
\n\n\n\nEm resumo, o Inbound Marketing, é o marketing no qual o público chega até o seu negócio, por meio dos seus conteúdos. Com isso, apresentar seus serviços e torná-los clientes fica mais fácil.
\n\n\n\nPor isso, o marketing de atração, também é conhecido como o “novo marketing”.
\n\n\n\nEnfim, com essas estratégias aplicadas, foi possível potencializar as vendas da AB+ Urbanismo. Conseguimos mostrar ao público quem é a empresa e seus pontos positivos, fazendo-a ocupar seu espaço no mercado digital.
\n\n\n\nNo ano de 2020, a AB+ cresceu 300% e, basicamente, com suas vendas acontecendo através do mercado eletrônico. Sendo assim, a marca está cada vez mais consolidada e em constante crescente no ramo imobiliário.
\n\n\n\nSendo assim, já pensou tornar sua empresa um case de sucesso da Beatz? Entre em contato com um de nossos especialistas e saiba mais sobre nossos serviços.
\n\n\n\nAlém disso, não deixe de acompanhar nosso blog para ficar por dentro de tudo sobre o marketing digital!
\n', 'Saiba como a AB+ Urbanismo cresceu 300% em um ano, com o marketing digital', '', 'publish', 'closed', 'closed', '', 'saiba-como-a-ab-urbanismo-cresceu-300-em-um-ano-com-o-marketing-digital', '', '', '2024-03-08 13:31:10', '2024-03-08 16:31:10', '', 0, 'https://beatz.com.br/?post_type=case&p=3423', 0, 'case', '', 0), (3425, 12, '2021-09-27 14:39:20', '2021-09-27 17:39:20', '\nHoje, vamos te mostrar como o RD Station mudou e agregou à Eco-Sonics.
\n\n\n\nA Eco-Sonics, é uma empresa que tem sua marca como propriedade da Ultronique. Ela conta com profissionais com mais de 25 anos de experiência no ramo de soluções derivadas da tecnologia de ultrassom e limpeza. Está localizada de forma estratégica na cidade de Indaiatuba. A uma distância de 100 km de São Paulo, e 30 km de Campinas.
\n\n\n\nAlém disso, atua em toda a área nacional, com uma equipe especializada de vendedores e vários tipos de soluções em equipamentos ultrassônicos, adequando-os a todos os tipos de processos. Além disso, possui produtos que atendem desde pequenos fabricantes de joias, até os sistemas automatizados de limpeza para indústrias aeroespaciais e de umidificação para as mais diversas aplicações.
\n\n\n\nAinda assim, tem equipamentos para uso em autopeças, laboratórios, ramo médico-hospitalar, universidades, indústrias farmacêutica, automobilística e alimentícia e etc.
\n\n\n\nA Eco-Sonics, tinha uma grande dificuldade em não saber quais eram os resultados do seu site, junto ao mercado. Ou seja, não dava para saber quais as vendas e, quais leads estavam sendo captados através do seu canal.
\n\n\n\nFoi pensando nisso, que foi tomada a decisão de instalar uma plataforma para ajudar no marketing e vendas da empresa. Então, foi decidido, aplicar o RD Station Marketing.
\n\n\n\nA automação de marketing, é feita por meio de ferramentas como o RD Station. Elas são responsáveis por realizar funções pré-determinadas, com base em metas planejadas. Sendo assim, com essa técnica é possível: acionar e-mails, fazer análises de mercado e criar bots de bate-papo.
\n\n\n\nAlém disso, ela pode ajudar a criar páginas de destino e classificações de clientes em potencial. E assim, auxiliar na busca de possíveis clientes. Ofertando nutrição de informações e outras ações.
\n\n\n\nCom isso, você pode ter:
\n\n\n\nApós a inserção do RD, começamos a mensurar as oportunidades vindas do site, com isso, obtivemos um bom número de interesses mensais, da onde, aproximadamente 10%, se tornaram vendas.
\n\n\n\nVale ressaltar que, essa medida foi de grande valor para a empresa. Pois, a mesma, não sabia se o site era um bom meio de vendas.
\n\n\n\nEntão, hoje, a empresa pode organizar melhor suas oportunidades e, por conta disso, ter mais resultados.
\n\n\n\nA Beatz, nasceu com a fusão de duas empresas já consolidadas no mercado, a Alquati Comunicação Brasileira e a Platz Marketing Intelligence. Com o foco em somar expertise para ofertar serviços ainda melhores em: marketing digital, marketing analítico, marketing de conteúdo e marketing de performance. Tornando-se uma das maiores consultoras de marketing digital do estado de São Paulo.
\n\n\n\nSendo assim, faça como a Eco-sonics e torne a sua empresa um case de sucesso da Beatz! Entre em contato com um de nossos especialistas e saiba mais sobre nossos serviços.
\n\n\n\nAlém disso, não deixe de acompanhar nosso blog e ficar por dentro de tudo sobre o mundo do marketing digital!
\n', 'O RD Station Marketing mudou a vida da Eco-Sonics', '', 'publish', 'closed', 'closed', '', 'o-rd-station-marketing-mudou-a-vida-da-eco-sonics-2', '', '', '2022-07-07 14:55:11', '2022-07-07 17:55:11', '', 0, 'https://beatz.com.br/?post_type=case&p=3425', 0, 'case', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (3428, 12, '2021-09-27 14:41:30', '2021-09-27 17:41:30', '\nNesse case, você vai ver como a Lemasa conseguiu se organizar melhor, e mensurar suas oportunidades da forma certa.
\n\n\n\nEm 1989, nasceu a Lemasa, em uma garagem alugada na cidade de São Paulo. A princípio, equipada só com uma fresadora ferramenteira e um torno mecânico, fabricando bicos rotativos para a limpeza interna de tubos.
\n\n\n\nDepois de muitos anos e muito trabalho, a Lemasa tornou-se a maior fabricante de equipamentos e acessórios de alta e ultra alta pressão da América Latina. Ela fornece para as principais empresas de vários ramos, como petroquímico, naval, automobilístico, saneamento básico, sucroalcooleiro, petróleo, entre outros.
\n\n\n\nNo ano de 2014, a Lemasa foi incorporada ao Grupo Italiano Comet SPA, detentor da marca HPP, que também fabrica bombas de alta pressão. Hoje, a empresa, conta com uma fábrica moderna na cidade de Indaiatuba-SP, onde manufatura todos os seus produtos e exporta para o mundo inteiro.
\n\n\n\nA Lemasa, possuía grande dificuldade em indicar quais leads e vendas estavam sendo resultado do seu website. Ou seja, não era possível mensurar se o trabalho feito na internet, estava dando resultados positivos ou não.
\n\n\n\nAssim, pensamos na estratégia de usar uma plataforma que fosse capaz de ajudar esse trabalho, tornando-o mais simples e efetivo. A ferramenta escolhida foi o RD Station Marketing.
\n\n\n\nRD Station, é o maior software de automação de marketing digital do mercado nacional. Esta ferramenta é usada para automatizar as operações de marketing de entrada, cujo objetivo é captar estranhos e transformá-los em clientes.
\n\n\n\nComo o nome sugere, o processo de automação de marketing envolve a sistematização de atividades ligadas ao plano de marketing. Por exemplo, seus principais objetivos são:
\n\n\n\nSuas vantagens
\n\n\n\nSendo assim, se usada de forma certa, a automação de marketing pode resolver muitos problemas. Entre eles:
\n\n\n\nEsses pontos acima, são os mais importantes. Pois, as pessoas têm a opção de fazer apenas o que precisam, sem perder tempo com outras tarefas.
\n\n\n\nApós o uso da estratégia
\n\n\n\nApós a implantação do RD Station, a empresa conseguiu melhorar sua organização de vendas. Dessa forma, foi possível identificar os leads e oportunidades que estavam sendo captadas através do seu site. Assim, agora conseguem ter uma visão melhor sobre seu negócio.
\n\n\n\nAlém disso, é possível notar se os conteúdos dos sites estão atraindo o público ou não, a fim de melhorá-los.
\n\n\n\nÉ importante ressaltar que, essa mensuração foi de grande valia para a empresa. Pois, a mesma não acreditava que o site daria tantos resultados de vendas.
\n\n\n\nSendo assim, que tal fazer como a Lemasa, e tornar sua empresa um case de sucesso da Beatz? Entre em contato com um de nossos especialistas, e saiba mais sobre nossos serviços.
\n\n\n\nAlém disso, não deixe de acompanha nosso blog, para ficar por dentro de tudo sobre o mundo do marketing digital!
\n', 'Como a Lemasa conseguiu mensurar suas oportunidades de venda', '', 'publish', 'closed', 'closed', '', 'como-a-lemasa-conseguiu-mensurar-suas-oportunidades-de-venda', '', '', '2022-07-07 14:55:38', '2022-07-07 17:55:38', '', 0, 'https://beatz.com.br/?post_type=case&p=3428', 0, 'case', '', 0), (3430, 12, '2021-09-27 14:42:43', '2021-09-27 17:42:43', '\nVeja como a Petzera aumentou seu faturamento em 30% de um mês para outro
\n\n\n\nCriada no início de 2018, a Petzera é uma loja online idealizada para oferecer os melhores produtos e garantir que seu Pet tenha muito conforto, estilo e uma vida feliz. Dessa forma, a ideia do projeto surgiu após a adoção do Baden, um cachorrinho que foi resgatado da rua há 5 anos. A vontade de cuidar e proporcionar a ele produtos de qualidade, sempre pensando em melhorar sua experiência de vida, resultou em uma paixão pelo mundo pet e tudo o que envolve esse meio.
\n\n\n\nO Baden também é o “Product Tester Senior” da Petzera. Então, todas as revisões de produtos caninos no site são, previamente, sujeitas ao seu rigoroso e exaustivo processo de avaliação. Dessa forma, os produtos analisados por ele passam por exigências que garantem a qualidade e a eficiência de seus produtos e da equipe.
\n\n\n\nPor isso, a Petzera trabalha com uma gama de artigos para pet bastante completa, procurando oferecer grande variedade de modelos e tamanhos de caminhas, roupinhas, coleiras, guias e peitorais. Também investem em alimentos e petiscos naturais e orgânicos, sempre pensando na saúde e bem-estar do seu animal de estimação.
\n\n\n\nTodo mês, temos uma meta de faturamento que deve ser atingida, e nos primeiros meses de 2021, ela não estava sendo alcançada. Então, decidimos fazer algumas mudanças nas estratégias para alcançar as metas definidas.
\n\n\n\nPara alcançarmos os resultados, foram usadas as seguintes estratégias:
\n\n\n\nO Inbound Marketing é uma vertente do marketing digital, que foca na atração, conversão e encantamento de clientes. Sendo assim, ele foge do marketing tradicional, aquele que faz uso de outdoors, rádio, TV, jornais etc.
\n\n\n\nO Inbound possui 4 pilares principais:
\n\n\n\nO Inbound oferece conteúdos a fim de tirar as dúvidas e resolver as dores das pessoas. Além disso, um relacionamento mais próximo com seu público também é construído. Com ele, a empresa será beneficiada com:
\n\n\n\nDessa forma, realizamos um trabalho focado nesses 4 pilares.
\n\n\n\nPor meio de uma série de anúncios em mídia digital, essa estratégia atrai leads que estão prontos para comprar. Dessa forma, para quem precisa criar uma estratégia de marketing digital em curto prazo, os projetos de Performance Ads são fundamentais.
\n\n\n\nPara a performance da Petzera, utilizamos campanhas de Google:
\n\n\n\nO Facebook tem mais de 2 bilhões de usuários e o Instagram tem mais de 1 bilhão de contas. Dessa forma, o Brasil tem mais visibilidade nas duas redes sociais e ocupa o terceiro lugar no ranking mundial. Em outras palavras, seu público pode estar lá! Sendo assim, no total, quase 200 milhões de brasileiros atuam nas redes sociais.
\n\n\n\nContudo, no Facebook, utilizamos campanhas de topo, meio e fundo de funil para públicos segmentados.
\n\n\n\nAgora, vamos apresentar os resultados que a Petzera obteve, após o uso dessas estratégias.
\n\n\n\nO ticket médio é o valor médio de vendas de um determinado período. Então, para ser calculado, basta dividir o faturamento total pelo número de vendas. Nesse caso, o período de tempo determinado, são 30 dias.
\n\n\n\nEntão, quando comparamos o mês de fevereiro com março, tivemos um aumento de 9%.
\n\n\n\nO investimento em marketing é uma outra métrica importante para analisarmos. Para calcularmos, dividimos o valor investido pelo faturamento do mês.
\n\n\n\nComparando fevereiro com março, tivemos uma redução de 7%. Sendo assim, a Petzera acabou tendo um menor percentual de todo seu investimento em marketing.
\n\n\n\nComo já citamos, uma de nossas estratégias são os anúncios no Google. E, para toda conversão (venda) existe um valor. Então, calculamos esse valor, dividindo o investimento pelo faturamento do determinado período.
\n\n\n\nQuando comparamos fevereiro com março, tivemos uma redução de 29%. Então, o custo para a conversão diminuiu consideravelmente.
\n\n\n\nO faturamento total, como o próprio nome diz, é o valor arrecadado no mês. Todavia, na comparação do mês de fevereiro com março, a Petzera obteve um aumento de 36% em seu faturamento.
\n\n\n\nContudo, podemos perceber um aumento bastante significativo nas vendas, e a tendência é só aumentar.
\n\n\n\nSendo assim, podemos perceber um crescimento bastante significativo nas vendas, e a tendência é só aumentar.
\n\n\n\nVenha você também, se tornar um case de sucesso da Beatz Digital! Para conhecer mais êxitos como este, clique aqui.
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\n', 'Vida de Dublador com VII ZEDEK - Beatz Podcast #15', '', 'publish', 'open', 'closed', '', 'vida-de-dublador-com-vii-zedek-beatz-podcast-15', '', '', '2021-10-04 16:10:12', '2021-10-04 19:10:12', '', 0, 'https://beatz.com.br/?post_type=podcast&p=3458', 0, 'podcast', '', 0), (3459, 12, '2021-10-04 16:08:38', '2021-10-04 19:08:38', '\"MP3 - Vida de Dublador com VII ZEDEK - Beatz Podcast #15\". Lançado: 2021.', 'MP3 - Vida de Dublador com VII ZEDEK - Beatz Podcast #15', '', 'inherit', 'open', 'closed', '', 'mp3-vida-de-dublador-com-vii-zedek-beatz-podcast-15', '', '', '2021-10-04 16:09:44', '2021-10-04 19:09:44', '', 3458, 'https://beatz.com.br/wp-content/uploads/2021/10/mp3-vida-de-dublador-com-vii-zedek-beatz-podcast-15.mp3', 0, 'attachment', 'audio/mpeg', 0), (3460, 12, '2021-10-04 16:08:42', '2021-10-04 19:08:42', '', 'Beatz Podcast - Spotify #16', '', 'inherit', 'open', 'closed', '', 'beatz-podcast-spotify-16', '', '', '2021-10-04 16:10:00', '2021-10-04 19:10:00', '', 3458, 'https://beatz.com.br/wp-content/uploads/2021/10/beatz-podcast-spotify-16.png', 0, 'attachment', 'image/png', 0), (3461, 12, '2021-10-04 16:09:01', '2021-10-04 19:09:01', '', 'Thumbnail Beatz Podcast 30_09', '', 'inherit', 'open', 'closed', '', 'thumbnail-beatz-podcast-30_09', '', '', '2021-10-04 16:09:58', '2021-10-04 19:09:58', '', 3458, 'https://beatz.com.br/wp-content/uploads/2021/10/thumbnail-beatz-podcast-30-09.png', 0, 'attachment', 'image/png', 0), (3464, 12, '2021-10-08 17:09:12', '2021-10-08 20:09:12', '\nNesta última quarta, 06 de outubro, às 11h, foi para o ar mais um Beatz Podcast em Edição Extraordinária #02. Estivemos ao vivo em companhia de Luís Montanari da ADDEE. Mas, dessa vez, não foi ele o convidado e sim, o anfitrião. Montanari entrevistou os diretores da Beatz, João Schmidt e Adriano Klumpp, trazendo diversos assuntos relacionados a marketing digital para MSPs, em mais um bate-papo descontraído.
\n', 'Estratégias de Marketing para MSPs feat. MSPCast - Beatz Podcast Extra #02', '', 'publish', 'open', 'closed', '', 'estrategias-de-marketing-para-msps-feat-mspcast-beatz-podcast-extra-02', '', '', '2021-10-08 17:09:52', '2021-10-08 20:09:52', '', 0, 'https://beatz.com.br/?post_type=podcast&p=3464', 0, 'podcast', '', 0), (3465, 12, '2021-10-08 15:46:06', '2021-10-08 18:46:06', '', 'Beatz Podcast - Spotify #E02', '', 'inherit', 'open', 'closed', '', 'beatz-podcast-spotify-e02', '', '', '2021-10-08 15:46:25', '2021-10-08 18:46:25', '', 3464, 'https://beatz.com.br/wp-content/uploads/2021/10/beatz-podcast-spotify-e02.png', 0, 'attachment', 'image/png', 0), (3466, 12, '2021-10-08 15:46:26', '2021-10-08 18:46:26', '', 'Thumbnail Beatz Podcast #E02', '', 'inherit', 'open', 'closed', '', 'thumbnail-beatz-podcast-e02', '', '', '2021-10-08 15:46:38', '2021-10-08 18:46:38', '', 3464, 'https://beatz.com.br/wp-content/uploads/2021/10/thumbnail-beatz-podcast-e02.png', 0, 'attachment', 'image/png', 0), (3467, 12, '2021-10-08 17:08:58', '2021-10-08 20:08:58', '\"Estratégias de Marketing para MSPs feat. MSPCast - Beatz Podcast Extra #02\". Lançado: 2021.', 'Estratégias de Marketing para MSPs feat. MSPCast - Beatz Podcast Extra #02', '', 'inherit', 'open', 'closed', '', 'estrategias-de-marketing-para-msps-feat-mspcast-beatz-podcast-extra-02', '', '', '2021-10-08 17:09:05', '2021-10-08 20:09:05', '', 3464, 'https://beatz.com.br/wp-content/uploads/2021/10/estrategias-de-marketing-para-msps-feat-mspcast-beatz-podcast-extra-02.mp3', 0, 'attachment', 'audio/mpeg', 0), (3469, 12, '2021-10-11 15:07:57', '2021-10-11 18:07:57', '\nLARA GUARALDO, fundadora da Petzera, nos contou todos os desafios de criar um e-commerce do zero focado no mundo pet, um dos mercados mais crescentes atualmente, dando dicas e Hacks para quem quer entrar nesse segmento de Petshop Online, além daquele bate-papo descontraído sobre sua vida e carreira, com a participação de seu fiel companheiro canino, o Baden
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\n', 'Novidades do Kenjutsu Ágil com TIEGO MEDEIROS - Beatz Podcast #17', '', 'publish', 'open', 'closed', '', 'novidades-do-kenjutsu-agil-com-tiego-medeiros-beatz-podcast-17', '', '', '2021-10-18 13:44:11', '2021-10-18 16:44:11', '', 0, 'https://beatz.com.br/?post_type=podcast&p=3476', 0, 'podcast', '', 0), (3477, 12, '2021-10-18 13:43:12', '2021-10-18 16:43:12', '\"Beatz Podcast #17 - Tiego Medeiros\". Lançado: 2021.', 'Beatz Podcast #17 - Tiego Medeiros', '', 'inherit', 'open', 'closed', '', 'beatz-podcast-17-tiego-medeiros', '', '', '2021-10-18 13:43:41', '2021-10-18 16:43:41', '', 3476, 'https://beatz.com.br/wp-content/uploads/2021/10/beatz-podcast-17-tiego-medeiros.mp3', 0, 'attachment', 'audio/mpeg', 0), (3478, 12, '2021-10-18 13:43:16', '2021-10-18 16:43:16', '', 'Thumbnail Beatz Podcast #17', '', 'inherit', 'open', 'closed', '', 'thumbnail-beatz-podcast-17', '', '', '2021-10-18 13:44:07', '2021-10-18 16:44:07', '', 3476, 'https://beatz.com.br/wp-content/uploads/2021/10/thumbnail-beatz-podcast-17.jpg', 0, 'attachment', 'image/jpeg', 0), (3479, 12, '2021-10-18 13:43:23', '2021-10-18 16:43:23', '', 'Beatz Podcast - Spotify #17', '', 'inherit', 'open', 'closed', '', 'beatz-podcast-spotify-17', '', '', '2021-10-18 13:43:58', '2021-10-18 16:43:58', '', 3476, 'https://beatz.com.br/wp-content/uploads/2021/10/beatz-podcast-spotify-17.png', 0, 'attachment', 'image/png', 0), (3487, 12, '2021-10-25 08:51:12', '2021-10-25 11:51:12', '\nJONATHAS PAZ, Gerente Comercial & Marketing, responsável por desenvolvimento de Produtos na BR Motorsport, nos contou as principais maneiras de se trabalhar com licenciamento de marcas para produtos, além daquele bate-papo descontraído sobre sua vida e carreira.
\n', 'Licenciamento de Marcas com JONATHAS PAZ - Beatz Podcast #18', '', 'publish', 'open', 'closed', '', 'licenciamento-de-marcas-com-jonathas-paz-beatz-podcast-18', '', '', '2021-10-25 08:51:14', '2021-10-25 11:51:14', '', 0, 'https://beatz.com.br/?post_type=podcast&p=3487', 0, 'podcast', '', 0), (3488, 12, '2021-10-25 08:48:43', '2021-10-25 11:48:43', '', 'Thumbnail Beatz Podcast #18', '', 'inherit', 'open', 'closed', '', 'thumbnail-beatz-podcast-18', '', '', '2021-10-25 08:48:56', '2021-10-25 11:48:56', '', 3487, 'https://beatz.com.br/wp-content/uploads/2021/10/thumbnail-beatz-podcast-18.png', 0, 'attachment', 'image/png', 0), (3489, 12, '2021-10-25 08:48:56', '2021-10-25 11:48:56', '', 'Thumbs - Spotify #18', '', 'inherit', 'open', 'closed', '', 'thumbs-spotify-18', '', '', '2021-10-25 08:49:12', '2021-10-25 11:49:12', '', 3487, 'https://beatz.com.br/wp-content/uploads/2021/10/thumbs-spotify-18.png', 0, 'attachment', 'image/png', 0), (3490, 12, '2021-10-25 08:50:59', '2021-10-25 11:50:59', '\"Beatz Podcast #18 - Jonathas Paz\". Lançado: 2021.', 'Beatz Podcast #18 - Jonathas Paz', '', 'inherit', 'open', 'closed', '', 'beatz-podcast-18-jonathas-paz', '', '', '2021-10-25 08:51:04', '2021-10-25 11:51:04', '', 3487, 'https://beatz.com.br/wp-content/uploads/2021/10/beatz-podcast-18-jonathas-paz.mp3', 0, 'attachment', 'audio/mpeg', 0), (3512, 13, '2021-10-28 08:35:09', '2021-10-28 11:35:09', '', 'Blog 3 - Estratégia de Marketing (Meio)', '', 'inherit', 'open', 'closed', '', 'blog-3-estrategia-de-marketing-meio-2', '', '', '2021-10-28 08:35:24', '2021-10-28 11:35:24', '', 3348, 'https://beatz.com.br/wp-content/uploads/2021/10/blog-3-estrategia-de-marketing-meio.jpg', 0, 'attachment', 'image/jpeg', 0), (3514, 13, '2021-10-28 08:36:19', '2021-10-28 11:36:19', '', 'Blog 3 - Estratégias de Marketing (Topo) - Ajuste', '', 'inherit', 'open', 'closed', '', 'blog-3-estrategias-de-marketing-topo-ajuste', '', '', '2021-10-28 08:36:25', '2021-10-28 11:36:25', '', 3348, 'https://beatz.com.br/wp-content/uploads/2021/10/blog-3-estrategias-de-marketing-topo-ajuste.png', 0, 'attachment', 'image/png', 0), (3516, 13, '2021-10-28 08:38:48', '2021-10-28 11:38:48', '', 'Blog 2 - Estratégia de Marketing Digital (Topo) - Ajuste', '', 'inherit', 'open', 'closed', '', 'blog-2-estrategia-de-marketing-digital-topo-ajuste', '', '', '2021-10-28 08:38:57', '2021-10-28 11:38:57', '', 3327, 'https://beatz.com.br/wp-content/uploads/2021/10/blog-2-estrategia-de-marketing-digital-topo-ajuste.png', 0, 'attachment', 'image/png', 0), (3518, 13, '2021-10-28 08:42:20', '2021-10-28 11:42:20', '', 'Blog 1 - Funil de Vendas (Topo) - Ajuste', '', 'inherit', 'open', 'closed', '', 'blog-1-funil-de-vendas-topo-ajuste', '', '', '2021-10-28 08:42:36', '2021-10-28 11:42:36', '', 3339, 'https://beatz.com.br/wp-content/uploads/2021/10/blog-1-funil-de-vendas-topo-ajuste.png', 0, 'attachment', 'image/png', 0), (3521, 13, '2021-10-28 08:53:12', '2021-10-28 11:53:12', '', 'Blog 4 - Tráfego Pago (Topo) - Ajuste', '', 'inherit', 'open', 'closed', '', 'blog-4-trafego-pago-topo-ajuste', '', '', '2021-10-28 08:53:17', '2021-10-28 11:53:17', '', 3317, 'https://beatz.com.br/wp-content/uploads/2021/10/blog-4-trafego-pago-topo-ajuste.png', 0, 'attachment', 'image/png', 0), (3524, 12, '2021-11-01 15:31:40', '2021-11-01 18:31:40', '\nRENATO NATO, Professor de Artes Marciais e proprietário do C.T. Nato em Indaiatuba, nos contou como é Empreender no mercado Fitness focado em esportes e quais os principais desafios considerando o mercado com uma variedade de opções e estilos, além daquele bate-papo descontraído sobre sua vida e carreira.
\n', 'Esportes no mercado Fitness com RENATO NATO - Beatz Podcast #19', '', 'publish', 'open', 'closed', '', 'esportes-no-mercado-fitness-com-renato-nato-beatz-podcast-19', '', '', '2021-11-01 15:31:42', '2021-11-01 18:31:42', '', 0, 'https://beatz.com.br/?post_type=podcast&p=3524', 0, 'podcast', '', 0), (3525, 12, '2021-11-01 15:22:06', '2021-11-01 18:22:06', '', 'Thumbnail Beatz Podcast #19', '', 'inherit', 'open', 'closed', '', 'thumbnail-beatz-podcast-19', '', '', '2021-11-01 15:27:17', '2021-11-01 18:27:17', '', 3524, 'https://beatz.com.br/wp-content/uploads/2021/11/thumbnail-beatz-podcast-19.png', 0, 'attachment', 'image/png', 0), (3526, 12, '2021-11-01 15:23:18', '2021-11-01 18:23:18', '', 'Beatz Podcast - Spotify #19', '', 'inherit', 'open', 'closed', '', 'beatz-podcast-spotify-19', '', '', '2021-11-01 15:26:55', '2021-11-01 18:26:55', '', 3524, 'https://beatz.com.br/wp-content/uploads/2021/11/beatz-podcast-spotify-19.png', 0, 'attachment', 'image/png', 0), (3527, 12, '2021-11-01 15:31:11', '2021-11-01 18:31:11', '\"Cortes Beatz 19\". Lançado: 2021.', 'Cortes Beatz 19', '', 'inherit', 'open', 'closed', '', 'cortes-beatz-19', '', '', '2021-11-01 15:31:19', '2021-11-01 18:31:19', '', 3524, 'https://beatz.com.br/wp-content/uploads/2021/11/cortes-beatz-19.mp3', 0, 'attachment', 'audio/mpeg', 0), (3531, 12, '2021-11-05 16:30:17', '2021-11-05 19:30:17', '\nMARA PUSCH, Mães de atletas, Empresaria, possuindo lojas da AREZZO, ANACAPRI e 7374 Shoes , nos contou como é empreender e ainda conciliar todas as tarefas de uma Mãe & Mulher moderna, falando sobre Moda, Psicologia, Esportes e Empreendedorismo, além daquele bate-papo descontraído sobre sua vida e carreira.
\n', 'Mulher, Mãe e Empreendedora com MARA PUSCH - Beatz Podcast #20', '', 'publish', 'closed', 'closed', '', 'mulher-mae-e-empreendedora-com-mara-pusch-beatz-podcast-20', '', '', '2021-11-05 16:30:19', '2021-11-05 19:30:19', '', 0, 'https://beatz.com.br/?post_type=podcast&p=3531', 0, 'podcast', '', 0), (3532, 12, '2021-11-05 16:24:21', '2021-11-05 19:24:21', '\"Mulher, Mãe e Empreendedora com MARA PUSCH - Beatz Podcast #20\". Lançado: 2021.', 'Mulher, Mãe e Empreendedora com MARA PUSCH - Beatz Podcast #20', '', 'inherit', 'closed', 'closed', '', 'mulher-mae-e-empreendedora-com-mara-pusch-beatz-podcast-20', '', '', '2021-11-05 16:29:18', '2021-11-05 19:29:18', '', 3531, 'https://beatz.com.br/wp-content/uploads/2021/11/mulher-mae-e-empreendedora-com-mara-pusch-beatz-podcast-20.mp3', 0, 'attachment', 'audio/mpeg', 0), (3533, 12, '2021-11-05 16:24:27', '2021-11-05 19:24:27', '', 'Thumbnail Beatz Podcast #20', '', 'inherit', 'closed', 'closed', '', 'thumbnail-beatz-podcast-20', '', '', '2021-11-05 16:29:31', '2021-11-05 19:29:31', '', 3531, 'https://beatz.com.br/wp-content/uploads/2021/11/thumbnail-beatz-podcast-20.png', 0, 'attachment', 'image/png', 0), (3534, 12, '2021-11-05 16:24:43', '2021-11-05 19:24:43', '', 'Beatz Podcast - Spotify #20', '', 'inherit', 'closed', 'closed', '', 'beatz-podcast-spotify-20', '', '', '2021-11-05 16:29:39', '2021-11-05 19:29:39', '', 3531, 'https://beatz.com.br/wp-content/uploads/2021/11/beatz-podcast-spotify-20.png', 0, 'attachment', 'image/png', 0), (3545, 18, '2021-11-11 08:55:10', '2021-11-11 11:55:10', '\nA ADDEE, é uma empresa brasileira que iniciou suas ações em 2013, com foco em inovar todo o mercado de prestação de serviço de TI. Além disso, contribuir com o aumento intelectual, financeiro e moral de todos os seus clientes e colaboradores.
\n\n\n\nO negócio, nasceu a partir da precisão de uma prestadora de serviços de TI e, hoje, são distribuidores das principais e melhores ferramentas para outros prestadores de serviço de TI do Brasil inteiro.
\n\n\n\nPor meio do compartilhamento de seus conhecimentos e distribuição de diversas soluções novas para a gestão de TI, a ADDEE trabalha para que o mercado de tecnologia cresça de forma sustentável.
\n\n\n\nCom uma estrutura local, a empresa fornece suporte e atendimento em português. Assim, da todo o apoio comercial necessário para as empresas de serviços de TI.
\n\n\n\nAlém disso, possui uma equipe de profissionais qualificados, e apaixonados pelo o que fazem. E colocam a relação com os clientes acima de tudo.
\n\n\n\nDe início, a ADDEE tinha dificuldade em colocar o seu produto no mercado com grande evidência, por ser muito específico e exigir certa maturidade do público-alvo. Pensando nisso, por meio de uma maneira informal e improvisada, se iniciou o trabalho de divulgação, tentando partilhar seus conceitos, a fim de educar o mercado.
\n\n\n\nPorém, sentiam uma certa limitação nesse trabalho de marketing, pela dificuldade em gerenciar toda a demanda interna. Além disso, tinham um bloqueio para por em prática o que já sabiam de Marketing Digital, e estarem sempre atualizados com as novas estratégias e ferramentas que surgiam a todo momento.
\n\n\n\nAssim, optaram por contratar a Beatz para tornar-se responsável por todo o seu marketing digital.
\n\n\n\nPara trabalhar com o marketing digital da empresa, usamos as seguintes estratégias:
\n\n\n\nO Inbound Marketing, inclui um conjunto de estratégias de marketing que ligam a criação e o compartilhamento de certo conteúdo, para um determinado público-alvo.
\n\n\n\nDessa forma, essa ação busca o consentimento do cliente para se comunicar de maneira direta. Assim, inicia-se um relacionamento.
\n\n\n\nEm resumo, o Inbound Marketing é o marketing em que o público chega até o seu negócio por meio dos seus conteúdos. Com isso, apresentar seus serviços e torná-los clientes, fica mais fácil.
\n\n\n\nAssim, foram criados diversos conteúdos como textos de blog, e-books e vídeos, para atrair leads até a empresa.
\n\n\n\nO Google Ads, é a plataforma de publicidade do Google. Por meio dela, você pode anunciar seu serviço por uma taxa definida no maior canal de pesquisa da Internet.
\n\n\n\nQuando falamos sobre o Google, somos associados à inovação, conhecimento e tecnologia, e isso, de fato ocorre. Portanto, através do Google Ads, resultados eficazes podem ser tidos de forma prática e rápida.
\n\n\n\nSendo assim, ao posicionar os anúncios de forma precisa e inteligente, o Google Ads permite que a empresa tenha um ótimo ROI (retorno sobre o investimento) e conquiste bons resultados.
\n\n\n\nCom isso, o investimento na plataforma gerou o retorno esperado para a ADDEE, como, por exemplo:
\n\n\n\nAnúncios no Facebook e no Instagram, são meios de marketing e publicidade online importantes. Portanto, é possível criar campanhas e anúncios para seus produtos e negócios.
\n\n\n\nO Facebook, conta com mais de 2 bilhões de usuários e o Instagram tem mais de 1 bilhão de contas. Dessa forma, o Brasil oferece mais visibilidade nessas duas redes sociais e ocupa o terceiro lugar no ranking mundial.
\n\n\n\nEntão, assim como no Google, no Facebook e Instagram, também realizamos o trabalho com anúncios para conquistar os objetivos almejados pela empresa.
\n\n\n\nEm conjunto com a Beatz, a ADDEE adquiriu grande facilidade em seu trabalho. A empresa, usou a expertise dos profissionais da agência que são totalmente capacitados com as novas mudanças relacionadas ao marketing digital.
\n\n\n\nAssim, a empresa não precisa mais parar seus trabalhos para se preocupar em estudar e ter conhecimentos sobre isso. Dessa forma, a praticidade na otimização e na organização dos anúncios e conteúdos, foi um dos principais resultados obtidos.
\n\n\n\nA velocidade, foi outro ponto importante. Agora, com a Beatz cuidando de tudo, seu marketing é feito da melhor forma possível, trazendo resultados significativos sem preocupação. Assim, os colaboradores da empresa podem focar totalmente em seu trabalho.
\n\n\n\nOutro ponto para citar: a economia. Como a agência se responsabiliza por tudo, a ADDEE não precisa ampliar seu time de marketing contratando novos funcionários ou gastando com treinamentos para seus atuais colaboradores.
\n\n\n\nA Beatz, usa todo o potencial do Marketing Digital para trazer resultados reais. Estamos sempre melhorando e treinando nosso time com as melhores práticas e tecnologias do mercado. Dessa forma, nossos clientes podem ter acesso às melhores e mais modernas soluções, permitindo que atinjam sempre os melhores resultados.
\n\n\n\nE aí, que tal mudar o seu negócio, e transformar-se em um case de sucesso? Entre em contato com um de nossos especialistas agora mesmo, e venha elevar a sua empresa!
\n', 'ADDEE - \"A velocidade foi o principal resultado.\"', '', 'publish', 'closed', 'closed', '', 'addee-a-velocidade-foi-o-principal-resultado-cases-beatz', '', '', '2022-07-07 14:56:27', '2022-07-07 17:56:27', '', 0, 'https://beatz.com.br/?post_type=case&p=3545', 0, 'case', '', 0), (3548, 13, '2021-11-11 08:54:35', '2021-11-11 11:54:35', '', 'Banner ADDEE', '', 'inherit', 'closed', 'closed', '', 'banner-addee', '', '', '2021-11-11 08:54:50', '2021-11-11 11:54:50', '', 3545, 'https://beatz.com.br/wp-content/uploads/2021/11/banner-addee.png', 0, 'attachment', 'image/png', 0), (3550, 12, '2021-11-12 16:35:26', '2021-11-12 19:35:26', '\nWILLIAN FERREIRA, Coordenador do time de Sucesso do Cliente na ClassApp, uma StartUp no ramo da educação (EDTech) focado em relacionamento entre famílias e escolas, nos contou as principais tendências para gestão de Customer Success em StartUps, além daquele bate-papo descontraído sobre sua vida e carreira.
\n', 'Customer Success nas StartUps com WILLIAN FERREIRA - Beatz Podcast #21', '', 'publish', 'closed', 'closed', '', 'customer-success-nas-startups-com-willian-ferreira-beatz-podcast-21', '', '', '2021-11-12 16:35:28', '2021-11-12 19:35:28', '', 0, 'https://beatz.com.br/?post_type=podcast&p=3550', 0, 'podcast', '', 0), (3551, 12, '2021-11-12 16:33:36', '2021-11-12 19:33:36', '', 'Beatz Podcast - Spotify #21', '', 'inherit', 'closed', 'closed', '', 'beatz-podcast-spotify-21', '', '', '2021-11-12 16:33:52', '2021-11-12 19:33:52', '', 3550, 'https://beatz.com.br/wp-content/uploads/2021/11/beatz-podcast-spotify-21.png', 0, 'attachment', 'image/png', 0), (3552, 12, '2021-11-12 16:34:11', '2021-11-12 19:34:11', '', 'Thumbnail Beatz Podcast #21', '', 'inherit', 'closed', 'closed', '', 'thumbnail-beatz-podcast-21', '', '', '2021-11-12 16:34:35', '2021-11-12 19:34:35', '', 3550, 'https://beatz.com.br/wp-content/uploads/2021/11/thumbnail-beatz-podcast-21.png', 0, 'attachment', 'image/png', 0), (3553, 12, '2021-11-12 16:34:58', '2021-11-12 19:34:58', '\"Customer Success nas StartUps com WILLIAN FERREIRA - Beatz Podcast #21\". Lançado: 2021.', 'Customer Success nas StartUps com WILLIAN FERREIRA - Beatz Podcast #21', '', 'inherit', 'closed', 'closed', '', 'customer-success-nas-startups-com-willian-ferreira-beatz-podcast-21', '', '', '2021-11-12 16:35:16', '2021-11-12 19:35:16', '', 3550, 'https://beatz.com.br/wp-content/uploads/2021/11/customer-success-nas-startups-com-willian-ferreira-beatz-podcast-21.mp3', 0, 'attachment', 'audio/mpeg', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (3558, 18, '2022-01-26 16:18:41', '2022-01-26 19:18:41', '\nO funil de vendas, é uma das mais importantes, das diversas estratégias de marketing digital que existe nos dias atuais.
\n\n\n\nEle é extremamente importante, pois, a sua principal função, é classificar o momento da jornada de compra de um possível cliente de um determinado negócio.
\n\n\n\nOu seja, o funil de vendas mostra o caminho que seu comprador segue até finalizar a compra de um serviço ou produto.
\n\n\n\nPossuir um funil estratégico e bem detalhado, vai fazer com que a sua empresa tenha mais lucratividade, tornando assim, uma experiência mais positiva para o seu consumidor.
\n\n\n\nAntes de querer otimizar o seu funil de vendas, é de extrema importância entender o que é essa estratégia, qual a importância da inclusão da mesma no meio do marketing digital e todos os benefícios que, se aplicados da maneira correta, serão acrescentados em seu negócio.
\n\n\n\nPara saber mais, continue a sua leitura e descubra tudo o que você precisa saber!
\n\n\n\nEm resumo, como já dito anteriormente, o funil de vendas tem como principal objetivo acompanhar o seu possível cliente em sua jornada de compra.
\n\n\n\nPorém, não existe apenas um modelo de funil. Conheça agora, cada um deles.
\n\n\n\nEssa estratégia tem como principal responsabilidade, atrair mais visitantes para o seu site ou blog.
\n\n\n\nEsse funil é referente ao Aprendizado e Descoberta, Reconhecimento do Problema, Consideração da Solução e Decisão de Compra.
\n\n\n\nExistem três separações no funil de marketing, sendo divididas em etapas no funil. São elas: topo, meio e fundo.
\n\n\n\nEntenda melhor o que é cada uma dessas etapas:
\n\n\n\nJá o funil de vendas, é responsável por descobrir em qual estágio da jornada de compras que o seu cliente se encontra.
\n\n\n\nPara que você consiga fazer com que o cliente descubra o que é funil de vendas e em qual estágio ele se encontra, é preciso trabalhar de maneira mais consultiva.
\n\n\n\nOu seja, o vendedor deve criar laços com essa pessoa, a fim de direcioná-la à finalização de uma venda.
\n\n\n\nSendo assim, o CRM é um fator de muita importância nesse funil.
\n\n\n\nO funil de vendarketing, é o funil que une as duas coisas. Sendo assim, ele consegue fazer a junção de Inbound Marketing e Outbound Marketing
\n\n\n\nAdministrar os seus clientes da melhor forma possível, agrega muito valor para a sua empresa, principalmente em aumento de vendas. É através desse funil que a sua equipe de vendas consegue criar estratégias e ações para atender seus consumidores da melhor maneira possível, levando-os assim, até o fechamento da compra.
\n\n\n\n![\"quais-os-principais-erros-cometidos-no-funil-de-vendas\"](\"https://beatz.com.br/wp-content/uploads/2021/11/1-erros-do-funil-de-vendas-meio.png\")
Apesar de ser uma estratégia muito importante e eficiente dentro do marketing digital, se não realizada de maneira adequada, o funil de vendas pode não gerar o resultado esperado.
\n\n\n\nSendo assim, fique atento a esses possíveis erros que podem desestabilizar o seu funil.
\n\n\n\nA persona, nada mais é que um personagem semifictício, que tem como função, representar o cliente ideal do seu negócio.
\n\n\n\nPara conhecer a sua persona, você deve realizar pesquisas com seus compradores atuais, conseguindo conhecer seus hábitos e preferências, tentando realizar ações mais precisas para esses clientes.
\n\n\n\nTendo a sua persona bem mapeada, é possível oferecer a solução certa, no melhor momento. Para que não ocorram erros, é necessário desenvolver um planejamento estratégico. Levante dados sobre seu negócio e clientes, faça um benchmarking da concorrência e estude o seu mercado a fundo.
\n\n\n\nMuitos empreendedores, acreditam que criar atalhos para acelerar o processo da compra, trará resultados mais rápidos para o seu negócio, mas, é aí que eles se enganam.
\n\n\n\nSe o lead não possui conhecimento do seu mercado e não entende como os seus serviços podem ajudá-lo, ele não terá motivos para querer escolher o seu produto ou serviço.
\n\n\n\nTodos os passos do funil são importantes para que o comprador em potencial conclua a sua jornada e efetue a compra.
\n\n\n\nCall to action ou, traduzido para o português, chamada para a ação.
\n\n\n\nO CTA, de acordo com a sua abreviação, é um botão que solicita a você executar alguma ação. Eles podem vir escritos em diversos formatos como:
\n\n\n\nÉ, através desses botões que o meio do funil se encontra quando ocorre a conversão de seus visitantes em leads. Sendo assim, é um investimento que pode acrescentar muito para o seu funil de vendas fazer sucesso.
\n\n\n\nTodos os clientes, para se interessarem cada vez mais pelo seu negócio, precisam se sentir especiais e únicos pela sua empresa.
\n\n\n\nPor isso, um atendimento personalizado faz toda a diferença.
\n\n\n\nSendo assim, a persona se torna um fator de muita importância nesse momento. Pois, você sabe quais são as necessidades de seu cliente, e consegue manter um bom relacionamento com seus prospects.
\n\n\n\nMuitas empresas acreditam que o seu relacionamento com o cliente termina a partir do momento em que a compra é finalizada.
\n\n\n\nPorém, é de muita importância manter um bom relacionamento com o consumidor, a fim de fidelizá-lo à sua marca.
\n\n\n\nPor isso, investir no relacionamento com o cliente, não só durante o atendimento personalizado, mas também, ao fim da compra, é de extrema importância.
\n\n\n\nPara te ajudar a evitar todos esses erros comentados acima, separamos algumas ferramentas que vão te auxiliar nesse processo, facilitando ainda mais o desenvolvimento do seu funil de vendas.
\n\n\n\nO Google Analytics, permite gerar relatórios bastante específicos, referentes ao seu funil de vendas.
\n\n\n\nCom ele, é possível definir objetivos para o seu funil de vendas na própria ferramenta. E também, acompanhar de perto a evolução dos dados até o alcance do seu objetivo.
\n\n\n\nUma ferramenta muito prática e de fácil uso, que permite realizar testes A/B, é o Optimizely.
\n\n\n\nQualquer profissional pode utilizá-lo, conseguindo obter da maneira mais rápida possível os seus resultados.
\n\n\n\nAtravés do GoSquared, é possível analisar a maneira como seu cliente se comporta no momento em que a ação acontece.
\n\n\n\nCom essa ferramenta, você tem controle total e imediato do que acontece dentro do seu site, sem ter a necessidade de esperar meses por um relatório.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2022/02/banner-blog-v52-verde-1024x299.png\")
Depois de explicarmos todos os tipos de funil, seus conceitos e dicas para não cometer mais erros, agora ficou fácil criar um funil de vendas sem ter falhas, não acha?
\n\n\n\nSeguindo nossas dicas e investindo nas ferramentas corretas, tenho certeza que seu funil será um sucesso!
\n\n\n\nSe você gostou desse conteúdo e deseja receber mais informações como essa, fique ligado em nosso blog e veja muito mais assuntos como esse.
\n\n\n\nObrigado por nos acompanhar até aqui. Até a próxima!
\n', 'Funil de vendas: descubra onde está errando e por que você precisa corrigir isso urgente!', 'Entenda sobre o funcionamento de um funil de vendas, e quais erros devem ser evitados ao realizar essa estratégia!', 'publish', 'closed', 'open', '', 'evite-falhas-no-seu-funil-de-vendas', '', '\nhttps://beatz.com.br/blog/como-organizar-seu-funil-de-vendas/', '2022-02-18 10:36:05', '2022-02-18 13:36:05', '', 0, 'https://beatz.com.br/?p=3558', 0, 'post', '', 0), (3561, 18, '2022-01-26 16:19:32', '2022-01-26 19:19:32', '\nNas empresas, as palavras marketing e vendas acabam sendo muito utilizadas. Em geral, na maioria das vezes, essas duas palavras caminham juntas.
\n\n\n\nMas, para saber todos os benefícios que juntas oferecem para a sua empresa, antes de tudo, é preciso saber a fundo o conceito de cada uma delas.
\n\n\n\nFoi pensando nisso que criamos esse artigo, para te ajudar a entender melhor sobre esse assunto e descobrir as melhores estratégias de marketing e vendas para implementar na sua empresa crescer.
\n\n\n\nSendo assim, continue a leitura e entenda de uma vez por todas a diferença entre marketing e vendas, e como acelerar os seus resultados através desse meio.
\n\n\n\nO marketing está presente em nossas vidas em quase tudo, mais do que imaginamos.
\n\n\n\nEle pode ser considerado uma ciência e uma arte, onde o objetivo é entregar valor para satisfazer as necessidades dos clientes gerando lucros para os mesmos.
\n\n\n\nEntão, tendo em mente essa definição do que é marketing, podemos dizer que essa palavra significa tudo aquilo que uma empresa faz para satisfazer seu consumidor. E o seu objetivo está em primeiro lugar nas etapas que antecedem a venda, gerando oportunidades de negócios chamando a atenção de possíveis clientes.
\n\n\n\nEsse termo é muito usado para descrever as atividades que levam à venda de produtos ou determinados serviços de uma empresa.
\n\n\n\nTendo o marketing a função de atrair clientes, o objetivo de vendas é lidar diretamente com esses compradores. Isso ocorre, através do contato com cada lead que foi gerado pelas ações de marketing.
\n\n\n\nPor isso, é de total responsabilidade da equipe de vendas de uma empresa, estabelecer um relacionamento amigável com seus leads e clientes. Esse contato, faz com que os vendedores entendam os verdadeiros desejos e necessidades de cada cliente. Sendo assim, ajuda a aprimorar a abordagem de venda e aumentar as chances de fechar um negócio.
\n\n\n\nCom tudo o que foi dito acima, já deu para perceber que marketing e vendas são bem diferentes em suas atuações. Porém, em um determinado ponto, um complementa o outro.
\n\n\n\nMas, se ainda não ficou claro para você, vou te dar outros exemplos para sanar suas dúvidas de uma vez por todas.
\n\n\n\nO marketing pensa exclusivamente no futuro da empresa, planejando e construindo o caminho que será usado para chegar às metas e objetivos estabelecidos.
\n\n\n\nJá o setor de vendas, é uma área que está focada no \"agora\", ou seja, com o objetivo de transformar o seu lead em um cliente. Sendo assim, a venda é uma atividade que está no presente, e precisa ter seu foco no momento em que está ocorrendo, não no futuro, como o marketing.
\n\n\n\nQuando unimos marketing e vendas, é inevitável a força que ambos geram, produzindo grandes resultados. Pois, juntos, se tornam poderosos aceleradores de resultados. Isso, acontece porque a função da estratégia de marketing é aumentar as vendas.
\n\n\n\nEsse aumento de resultados, ocorre em função de um processo comercial que se torna mais coeso. Dessa forma, os leads são preparados em sua jornada de compras através do funil de Inbound Marketing.
\n\n\n\nIsso aumenta a confiança do cliente em relação à sua empresa e ao seu trabalho, o que resulta em uma boa experiência do mesmo.
\n\n\n\nOs vendedores podem usar dos conteúdos produzidos pelo marketing, para auxiliar na negociação. Assim, todas as dúvidas dos clientes podem ser sanadas, o que demonstra eficiência.
\n\n\n\nA previsibilidade, garante que você não dependa de indicações e desenvolva ações proativas. Esse é um dos pontos fundamentais da união do marketing e vendas. Dessa forma, você planeja uma escalada de resultados.
\n\n\n\nA parceria entre marketing e vendas pode ser uma das principais alavancas de resultados e crescimento para a sua organização.
\n\n\n\nContudo, podemos ter a prova de que a junção desses dois setores gera impactos positivos sobre os resultados da sua empresa.
\n\n\n\n![\"meio:](\"https://beatz.com.br/wp-content/uploads/2021/12/3-marketing-e-vendas-meio.png\")
Ao não realizar a integração dessas duas áreas, a sua empresa pode perder diversas vantagens que ambas podem proporcionar juntas. Como por exemplo:
\n\n\n\nUma das principais perdas, quando essas áreas não podem se unir, é a falta de chance de venda. Sem essa união, a tarefa de vender e encontrar o cliente ideal, se torna cada vez mais difícil.
\n\n\n\nCom a união das áreas, você pode estreitar o seu relacionamento com o cliente. Conhecendo ainda mais sobre ele e, acima de tudo, fidelizando-o em sua marca.
\n\n\n\nQuando os dois departamentos trabalham juntos, os leads chegam mais qualificados, diminuindo os esforços e até custos para adquirir um novo cliente.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2022/02/banner-blog-v52-verde-1-1024x299.png\")
De acordo com um estudo do Aberdeen Group, organizações com times de marketing e vendas alinhados, alcançam 20% de crescimento anual de receitas, enquanto empresas que não adotam essa estratégia, são comprometidas com queda de receita em 4% ao ano.
\n\n\n\nAgora, está ainda mais evidente a importância da união dessas áreas para o seu negócio.
\n\n\n\nAcredito que agora você já saiba como o marketing e vendas podem te ajudar a crescer a sua empresa e aumentar os seus resultados perante o mercado atual.
\n\n\n\nMas lembre-se, para tudo isso dar certo e você atingir todos os seu objetivos, é de extrema importância que essas duas áreas caminhem juntas, sempre mantendo o foco em suas metas para alcançá-las o mais rápido possível e com toda qualidade que os clientes merecem.
\n\n\n\nSe gostou desse conteúdo e deseja saber mais sobre como aumentar os resultados em sua empresa através do marketing, continue acessando o nosso blog. Sempre temos novidades para você! Por hoje é só, mas, te aguardo em uma próxima visita!
\n\n\n\n\n', 'Marketing e vendas: como algumas empresas estão crescendo em média 20%', 'O marketing e vendas quando juntos, podem gerar um impacto muito significativo quando o assunto é o crescimento da empresa. Leia este texto e descubra tudo!', 'publish', 'closed', 'open', '', 'crescimento-de-empresas-atraves-de-marketing-e-vendas', '', '', '2022-02-18 10:36:51', '2022-02-18 13:36:51', '', 0, 'https://beatz.com.br/?p=3561', 0, 'post', '', 0), (3568, 18, '2021-11-18 13:38:35', '2021-11-18 16:38:35', '', 'image', '', 'inherit', '', 'closed', '', 'image-31', '', '', '2021-11-18 13:38:35', '2021-11-18 16:38:35', '', 3558, 'https://beatz.com.br/wp-content/uploads/2021/11/image.png', 0, 'attachment', 'image/png', 0), (3577, 12, '2021-11-19 13:57:37', '2021-11-19 16:57:37', '', 'Thumbnail Beatz Podcast #22', '', 'inherit', 'closed', 'closed', '', 'thumbnail-beatz-podcast-22', '', '', '2021-11-19 13:57:50', '2021-11-19 16:57:50', '', 0, 'https://beatz.com.br/wp-content/uploads/2021/11/thumbnail-beatz-podcast-22.png', 0, 'attachment', 'image/png', 0), (3578, 12, '2021-11-19 13:57:50', '2021-11-19 16:57:50', '', 'Beatz Podcast - Spotify 22', '', 'inherit', 'closed', 'closed', '', 'beatz-podcast-spotify-22', '', '', '2021-11-19 13:58:12', '2021-11-19 16:58:12', '', 0, 'https://beatz.com.br/wp-content/uploads/2021/11/beatz-podcast-spotify-22.png', 0, 'attachment', 'image/png', 0), (3579, 12, '2021-11-19 14:01:04', '2021-11-19 17:01:04', '\"Técnicas de Performance Ads - Beatz Podcast #22\". Lançado: 2021.', 'Técnicas de Performance Ads - Beatz Podcast #22', '', 'inherit', 'closed', 'closed', '', 'tecnicas-de-performance-ads-beatz-podcast-22', '', '', '2021-11-19 15:14:50', '2021-11-19 18:14:50', '', 0, 'https://beatz.com.br/wp-content/uploads/2021/11/tecnicas-de-performance-ads-beatz-podcast-22.mp3', 0, 'attachment', 'audio/mpeg', 0), (3583, 12, '2021-11-19 15:15:11', '2021-11-19 18:15:11', '\nNeste Beatz Podcast #22, a equipe da Beatz preparou umas dicas técnicas para melhorar a perfomance de anúncios no Google Ads.
\n', 'Técnicas de Performance Ads - Beatz Podcast #22', '', 'publish', 'closed', 'closed', '', 'tecnicas-de-performance-ads-beatz-podcast-22', '', '', '2021-11-19 15:15:13', '2021-11-19 18:15:13', '', 0, 'https://beatz.com.br/?post_type=podcast&p=3583', 0, 'podcast', '', 0), (3602, 18, '2022-01-26 16:21:13', '2022-01-26 19:21:13', '\nLeads qualificados, estão inteiramente ligados à melhoria das vendas, e esse é o objetivo principal de muitos negócios. Por isso, aumentar a sua lista de clientes, é uma das principais maneiras de crescimento para a sua empresa.
\n\n\n\nPorém, se torna uma missão quase impossível realizar essa tarefa sem possuir leads. O trabalho de Inbound Marketing, representa uma excelente ajuda para a geração leads, transformá-los em uma oportunidade, e por fim, realizar a venda.
\n\n\n\nFoi pensando em aumentar seus leads qualificados e, consequentemente, crescer suas vendas, que criamos esse conteúdo. Assim, você pode descobrir tudo o que precisa saber sobre as melhores maneiras de atrair leads qualificados para o seu negócio.
\n\n\n\nAntes de começarmos a te explicar como atraí-los para a sua empresa, e como isso pode aumentar as suas vendas, é de extrema importância que você entenda o que são leads.
\n\n\n\nLead, nada mais é, que uma pessoa ou usuário que demonstrou certo interesse em seu produto dentro da sua plataforma digital e deixa alguma informação para que você entre em contato com ele. Esse contato pode ser: nome e e-mail; empresa e telefone.
\n\n\n\nEntretanto, dependendo da etapa do funil de vendas em que se encontra, ele pode ter mais dados preenchidos.
\n\n\n\nMas lembre-se, só é um lead caso você tenha uma informação de contato.
\n\n\n\nUma dúvida que muitas pessoas possuem, é se existe diferença entre leads e leads qualificados.
\n\n\n\nA resposta é, sim!
\n\n\n\nEntender a diferença que existe entre ambos, não é uma tarefa difícil. Vamos dizer que, um lead qualificado é aquele que agrega informações. Ou seja, tem consumido cada vez mais os seus conteúdos.
\n\n\n\nPara entender um pouco mais, visualize o seguinte cenário.
\n\n\n\nCada etapa da jornada de conteúdo, que pode ser aprendizado e descoberta, reconhecimento do problema, consideração das soluções e decisão de compra, conta com diferentes materiais para nutrir o seu lead.
\n\n\n\nA cada tipo de conteúdo que acessa, em troca, ele fornece informações para sua empresa.
\n\n\n\nE, quanto mais avança neste funil, mais dados são colhidos.
\n\n\n\nEntão, dizer que um lead é qualificado, significa que ele foi nutrido por materiais que o ajudaram a traçar o caminho de aprendizado até ficar preparado para fechar negócio com você, agregando as informações que o seu departamento comercial precisa para iniciar a venda.
\n\n\n\nQuando ele se transforma em um lead qualificado, significa que já criou um relacionamento e está um passo à frente de fechar a compra.
\n\n\n\n![\"dicas-para-atrair-leads-qualificados-e-aumentar-suas-vendas\"](\"https://beatz.com.br/wp-content/uploads/2021/11/2-leads-qualificados-meio-3.png\")
Leads
\n\n\n\nAgora que você já sabe o que são leads, e qual a diferença entre eles e os leads qualificados, vou te dar 5 dicas infalíveis para você atraí-los de vez para a sua empresa.
\n\n\n\nUma isca digital, pode ser definida como qualquer conteúdo que atraia um lead, e que entrega alguma recompensa, como por exemplo: e-book, infográfico, quiz etc.
\n\n\n\nPara dar essas iscas digitais, é preciso que você entregue para os seus leads, alguns materiais ricos. Pois, através deles, consegue receber diversos dados para descobrir e prever os hábitos de compras dos seus usuários.
\n\n\n\nContudo, fazendo um estudo com base em seus leads e nos dados obtidos através do material rico, é possível que seja estabelecida uma rede de pessoas que estão realmente interessadas no que você tem a oferecer.
\n\n\n\nWebinar, ou como muitos chamam, webinário, é um seminário online em vídeo, ele pode ser gravado ou apresentado ao vivo, onde na maioria das vezes é permitida a interação dos espectadores via chat.
\n\n\n\nApesar de ser uma ótima estratégia você apresentar um webinar para criar uma isca digital, é ainda melhor se associar a um influenciador ou a uma marca, e apresentar um webinário em conjunto.
\n\n\n\nUma boa forma para ganhar leads qualificados é utilizando questionários e pesquisas. Pois, é uma maneira de obter muitas informações sobre seus leads.
\n\n\n\nCom os questionários e pesquisas, você pode descobrir problemas e dificuldades de seus clientes em potencial, e além disso, terá ideia sobre a etapa da jornada de compra em que ele se encontra.
\n\n\n\nE, na maior parte das vezes, é muito atrativo para os clientes, responderem pesquisas e questionários.
\n\n\n\nUm dos maiores fatores, que contribuem para que não aconteça a conversão dos leads, é uma landing page mal planejada.
\n\n\n\nPara ter uma boa landing page, é preciso manter o conteúdo focado em seu cliente, e sempre manter esse conteúdo atualizado.
\n\n\n\nAo contrário das iscas digitais que encontramos no Facebook Ads, as pessoas que pesquisam no Google, estão realmente interessadas em obter informações através do seu conteúdo.
\n\n\n\nPorém, para obter resultados melhores é preciso rankear bem as palavras-chave de cauda longa que serão usadas. Pois, elas têm que estar ligadas com aquilo que o usuário está buscando.
\n\n\n\nAtualize seu texto, de uma maneira que mostre para o lead como o seu produto ou serviço pode auxiliá-lo. Além disso, use uma linguagem totalmente focada nele.
\n\n\n\nUtilizar diferentes elementos de design, também é uma excelente opção para atrair leads com a sua landing page.
\n\n\n\nUma boa notícia, é que todo esse trabalho pode ser feito de maneira automática.
\n\n\n\nExistem algumas funções de ferramentas de automação de marketing, que podem te ajudar na hora de fazer esse procedimento, e eu vou te mostrar algumas, confira:
\n\n\n\nPermite monitorar visitas e ações feitas pelos seus contatos em um site e ativos de conteúdos. Através dele, também pode-se realizar ofertas, segmentar leads e otimizar o trabalho da sua equipe de vendas.
\n\n\n\nEssa técnica, usa-separa realizar pontuação de leads. Ou seja, é possível identificar aqueles que estão mais preparados para a compra, qualificando e priorizando os mesmos de forma automática.
\n\n\n\nPortanto, usando a automatização, você pode oferecer testes, marcar um lead como oportunidade, enviar outros conteúdos por meio do e-mail e muito mais!
\n\n\n\nO RD Station Marketing, é uma ferramenta voltada para a automação de marketing digital. Ela tem como foco, reunir os principais recursos para fazer uma estratégia de marketing digital.
\n\n\n\nEntretanto, além da otimização dos leads, você pode fazer diferentes ações usando apenas um software.
\n\n\n\nA RD Station, conta com o Lead Scoring, e o Lead Tracking, citados logo acima, que são bons para otimização dos seus leads, e focados em identificar e fechar vendas para o seu negócio.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2022/02/banner-blog-v52-verde-2-1024x299.png\")
Então, agora que você já tem todas essas dicas para atrair leads qualificados para o seu negócio e fazer mais vendas, chegou a hora de colocar tudo o que aprendeu em prática.
\n\n\n\nPortanto, se você gostou desse conteúdo e deseja ter mais informações sobre temas como esse, fique ligado em nosso blog, que estamos sempre trazendo novidades!
\n\n\n\nEsperamos ter ajudado.
\n\n\n\nUm abraço e até a próxima!
\n', 'Leads qualificados: 5 dicas para atraí-los de vez para sua empresa', 'Descubra como atrair leads qualificados e como aumentar suas vendas por meio deles!', 'publish', 'closed', 'open', '', 'descubra-como-atrair-leads-qualificados-para-sua-empresa', '', '', '2022-02-18 10:37:36', '2022-02-18 13:37:36', '', 0, 'https://beatz.com.br/?p=3602', 0, 'post', '', 0), (3605, 12, '2021-11-26 16:06:53', '2021-11-26 19:06:53', '\nGABRIELLA BESTETTI, Consultora de Imagem e Marketing, que empreende desde 2018, e em 2019, mudou sua vida para se dedicar ao Sirenna Brechó. A partir do sucesso do brechó começou a fazer eventos com Influencers da cidade e ganhar reconhecimento nas mídias. Em 2020, abriu sua primeira turma de Mentoria e, hoje está com um novo curso no ar, o Jornada Mulheres Digitais! Acompanhe esse bate-papo, descubra toda a sua trajetória,e fique por dentro das dicas e novidades deste universo do Marketing Digital, Redes Sociais e Imagem.
\n', 'Marketing Digital no Instagram com GABRIELLA BESTETTI - Beatz Podcast #23', '', 'publish', 'closed', 'closed', '', 'marketing-digital-no-instagram-com-gabriella-bestetti-beatz-podcast-23', '', '', '2022-02-03 08:42:27', '2022-02-03 11:42:27', '', 0, 'https://beatz.com.br/?post_type=podcast&p=3605', 0, 'podcast', '', 0), (3606, 12, '2021-11-26 16:02:21', '2021-11-26 19:02:21', '', 'Thumbnail Beatz Podcast #23', '', 'inherit', 'closed', 'closed', '', 'thumbnail-beatz-podcast-23', '', '', '2021-11-26 16:03:12', '2021-11-26 19:03:12', '', 3605, 'https://beatz.com.br/wp-content/uploads/2021/11/thumbnail-beatz-podcast-23.png', 0, 'attachment', 'image/png', 0), (3607, 12, '2021-11-26 16:02:32', '2021-11-26 19:02:32', '', 'Beatz Podcast - Spotify _23', '', 'inherit', 'closed', 'closed', '', 'beatz-podcast-spotify-_23', '', '', '2021-11-26 16:02:44', '2021-11-26 19:02:44', '', 3605, 'https://beatz.com.br/wp-content/uploads/2021/11/beatz-podcast-spotify-23.png', 0, 'attachment', 'image/png', 0), (3608, 12, '2021-11-26 16:06:23', '2021-11-26 19:06:23', '\"Marketing Digital no Instagram com GABRIELLA BESTETTI - Beatz Podcast #23_1\". Lançado: 2021.', 'Marketing Digital no Instagram com GABRIELLA BESTETTI - Beatz Podcast #23_1', '', 'inherit', 'closed', 'closed', '', 'marketing-digital-no-instagram-com-gabriella-bestetti-beatz-podcast-23_1', '', '', '2021-11-26 16:06:51', '2021-11-26 19:06:51', '', 3605, 'https://beatz.com.br/wp-content/uploads/2021/11/marketing-digital-no-instagram-com-gabriella-bestetti-beatz-podcast-23-1.mp3', 0, 'attachment', 'audio/mpeg', 0), (3613, 13, '2021-11-30 10:09:53', '2021-11-30 13:09:53', '', '2 - Leads Qualificados - Topo', '', 'inherit', '', 'closed', '', '2-leads-qualificados-topo', '', '', '2021-11-30 10:09:53', '2021-11-30 13:09:53', '', 3602, 'https://beatz.com.br/wp-content/uploads/2021/11/2-leads-qualificados-topo.png', 0, 'attachment', 'image/png', 0), (3614, 13, '2021-11-30 10:11:03', '2021-11-30 13:11:03', 'Acesse nosso site e saiba todas as táticas que vão te ajudar a atrair de uma vez por todas leads qualificados para a sua empresa.', '2 - Leads Qualificados - Topo', '', 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'banner-material-rico-banner-material-rico-v2', '', '', '2021-12-08 10:04:09', '2021-12-08 13:04:09', '', 3561, 'https://beatz.com.br/wp-content/uploads/2021/12/banner-material-rico-banner-material-rico-v2.png', 0, 'attachment', 'image/png', 0), (3803, 18, '2022-02-07 15:50:24', '2022-02-07 18:50:24', '\nA saúde mental é um tema que vem sendo cada vez mais discutido e, dessa forma, alcançando o seu valor real.
\n\n\n\nAs pessoas em geral, estão cada dia mais preocupada em manter a sua saúde mental. Isso ocorre em todos os ambientes da sua vida, em especial, quando se trata da área profissional.
\n\n\n\nExercer o seu trabalho em um ambiente tranquilo é, de fato, o principal aliado para manter-se bem consigo e com as pessoas próximas.
\n\n\n\nSe você deseja saber mais sobre o tema, continue a leitura e veja quais fatores afetam a saúde mental de uma pessoa no ambiente de trabalho, dicas para melhorar o bem-estar e muito mais!
\n\n\n\nAntes de falarmos sobre as vantagens de se trabalhar em um ambiente descontraído, para a melhoria da saúde mental, precisamos antes de tudo, entender esse conceito e qual a sua importância na vida das pessoas.
\n\n\n\nDe acordo com a OMS, o conceito de saúde mental é definido como um estado de bem-estar. E com ele, se torna possível lidar de forma simples com os estresses diários da vida.
\n\n\n\nSendo assim, é possível trabalhar de forma produtiva e estabelecer harmonia com seus colegas.
\n\n\n\nVale lembrar que, uma boa saúde mental depende de diversos fatores, e que vários elementos podem contribuir tanto pra ajudá-la, quanto para prejudicá-la.
\n\n\n\nEntenda mais sobre o assunto e o que pode colaborar para que você possua uma boa qualidade de vida, em especial dentro do seu local de trabalho.
\n\n\n\nInfelizmente, diversos fatores podem contribuir para prejudicar a sua saúde mental no ambiente de trabalho.
\n\n\n\nVocê sabia, que até mesmo a arquitetura do local onde você se encontra pode colaborar para que aumente o seu estresse?
\n\n\n\nAntigamente, em escritórios, era comum que cada um tivesse a sua sala, porém, apesar de oferecer muita privacidade, essas divisões limitavam as interações dos funcionários entre si.
\n\n\n\nApós algumas pesquisas, as empresas começaram a fazer o uso de locais abertos. Pois, assim, garantiam a interação entre os funcionários e aumentava a sinergia entre os colaboradores.
\n\n\n\nPorém, existem muitos fatores além deste, que ocasionam a falta de qualidade de vida em um local de trabalho, como por exemplo:
\n\n\n\nHoje, se tornou cada vez mais comum nas empresas uma reestruturação com a intenção de melhorar a qualidade de vida no trabalho da sua equipe. Sendo assim, elas têm buscado criar programas e ações que promovam o bem-estar dentro do local de trabalho.
\n\n\n\nAlém de contribuir para o aumento da produtividade, a preservação da saúde mental no ambiente de trabalho, é algo que já tem se tornado uma tendência mundial. E por isso, tem agregado muito valor ao bem-estar de seus funcionários.
\n\n\n\nA saúde mental, se comprometida, pode afetar a qualidade de muitas áreas da vida de uma pessoa. Como por exemplo: relacionamentos e saúde física, prejudicando até, a realização de atividades simples do dia a dia.
\n\n\n\n![\"veja-o-papel-da-empresa-no-bem-estar-do-colaborador\"](\"https://beatz.com.br/wp-content/uploads/2022/01/blog-2-saude-mental-meio-1.png\")
Muitas vezes, parte do desgaste da saúde mental de uma pessoa no seu local de trabalho, ocorre por causa de muita cobrança, metas irreais, problemas de relacionamento com chefes ou colegas de trabalho, entre outros.
\n\n\n\nPor isso, é dever do RH, ajudar a promover um ambiente que repense os valores e a cultura da empresa, focando em adotar uma gestão de pessoas que se volte para relações saudáveis.
\n\n\n\nPara que isso aconteça, a empresa deve colocar em prática o saber de que, as pessoas são expostas a problemas que ocorrem todos os dias, e cada um reage da sua maneira.
\n\n\n\nSe você deseja melhorar o seu local de trabalho, ou é um gestor e tem como foco ofertar bem-estar para a sua equipe, segue aí 5 dicas que vão te ajudar muito:
\n\n\n\nManter o equilíbrio entre vida social e vida profissional é fundamental. Porém, para que não haja conflito entre as duas áreas, a empresa pode estipular uma grade de horários flexíveis, permitindo que os funcionários realizem a sua jornada de trabalho em horários alternativos, se preciso.
\n\n\n\nIncentivar a prática de exercícios é fundamental para o auxílio do bem-estar dos funcionários.
\n\n\n\nMuitas empresas, atualmente, têm proporcionado o Gympass para os seus funcionários se exercitarem e relaxarem não só o corpo, mas, também a mente.
\n\n\n\nAlém disso, criar um ambiente calmo facilita a socialização entre a equipe.
\n\n\n\nÉ muito importante, como gestor, estar aberto ao que os seus funcionários têm a dizer.
\n\n\n\nOs colaboradores, em geral, gostam de ter suas ideias ouvidas e avaliadas, mesmo que não possam ser colocadas em prática.
\n\n\n\nFazer com que cada colaborador sinta-se um membro importante da equipe, é uma das formas mais efetivas de estimular a sua produtividade.
\n\n\n\nCrie um local dentro da empresa, onde os colaboradores possam descansar e se distrair da rotina.
\n\n\n\nAntes de criar esse ambiente, é muito importante pedir sugestões do que os colaboradores desejam nesse lugar.
\n\n\n\nNão dá para negar que, em alguns momentos surgem conflitos dentro de uma rotina empresarial.
\n\n\n\nIncentivar o trabalho em equipe, é uma maneira muito boa de amenizar esses entreveros e rivalidades entre os funcionários.
\n\n\n\nÉ o papel do gestor, estimular o relacionamento saudável entre os funcionários. E, é de extrema importância intervir em desentendimentos para estabelecer a paz entre os membros da equipe.
\n\n\n\nEm uma empresa, onde é proporcionado um ambiente agradável e descontraído para os funcionários, podem ocorrer tanto para o colaborador quanto para a empresa, muitos benefícios.
\n\n\n\nAlém da tranquilidade e paz no ambiente de trabalho, outra vantagem que a saúde mental agrega, é o aumento da produtividade dos colaboradores.
\n\n\n\nAssim, a empresa garante um desenvolvimento saudável e amigável.
\n\n\n\nE você, está esperando o que para garantir um ambiente tranquilo para os seus funcionários?
\n\n\n\nSe gostou do texto e quer receber mais dicas de como a saúde mental pode promover um local de trabalho mais descontraído, acompanhe nosso blog e saiba mais.
\n\n\n\nUm abraço e até a próxima!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/10/8.png\")
Podemos perceber, a cada dia que passa, que o mundo digital tem crescido cada vez mais, as pessoas estão ainda mais interessadas pelas áreas que agregam esse meio, e o marketing digital é, sem dúvidas, uma dessas áreas.
\n\n\n\nApesar do que muitas pessoas pensam, trabalhar com marketing digital não é tão fácil assim. Porém, trabalhar nessa área pode te oferecer diversas vantagens.
\n\n\n\nLeia esse artigo e descubra não só quais são esses benefícios, mas, entenda mais sobre a profissão e quais os melhores cursos de marketing digital para ingressar nesse meio e ser contratado por uma agência.
\n\n\n\nA internet já está tão presente em nossas vidas, que tem se tornado cada vez mais difícil viver sem ela.
\n\n\n\nUltimamente, com o uso da web, todos os nossos problemas têm se resolvido com apenas um clique, seja para realizar uma pesquisa sobre um tema importante, ou para encontrar um restaurante perto de onde estamos.
\n\n\n\nSendo assim, tem se tornado cada vez mais comum procurarmos produtos ou serviços por meio das tecnologias que nos são oferecidas. Portanto, pesquisamos pelos melhores preços, informações sobre um determinado item ou para buscarmos ajuda com algum problema.
\n\n\n\nE tudo isso já pode ser considerado como o marketing digital.
\n\n\n\nOu seja, ele nada mais é do que ações que as empresas têm usado para se comunicar através de meios digitais, na divulgação e comercialização dos seus produtos, conquistando assim, novos clientes.
\n\n\n\nPortanto, os profissionais desse ramo têm se tornado a peça principal para o aumento das vendas de pequenas e grandes empresas.
\n\n\n\nEntão, se você deseja ingressar nessa área, muitos cursos de marketing digital precisam ser feitos.
\n\n\n\nExistem diversos fatores que mostram o motivo pelo qual você deve optar pela área do marketing digital, e vamos apresentá-los a você!
\n\n\n\nAntes de escolher a sua profissão, além da paixão pelo que você deseja fazer, é muito importante saber quais são as áreas que estão sendo mais buscadas no mercado.
\n\n\n\nSendo assim, quando procuramos por um emprego, queremos aquele que nos ofereça estabilidade e confiança. E o marketing digital apresenta exatamente isso.
\n\n\n\nNos dias atuais, a busca por profissionais da área tem se tornado cada vez mais frequente e, a tendência é aumentar ainda mais.
\n\n\n\nSim, o marketing digital é um meio de ajudar as pessoas.
\n\n\n\nEntão, você só garante seu sucesso se o seu cliente consolidar o dele através dos seus serviços.
\n\n\n\nSendo assim, você contribui para que o seu cliente atinja seu potencial, construa sua presença online e muito mais.
\n\n\n\nTodo mundo sabe e está acompanhando a velocidade com a qual a tecnologia tem mudado.
\n\n\n\nPortanto, quem atua no mercado de marketing digital está totalmente ligado a esse meio, através de ferramentas e softwares, que são inovados rapidamente.
\n\n\n\nAs novas estratégias de marketing estão afetando cada vez mais, todos os tipos de indústrias.
\n\n\n\nOu seja, a busca por profissionais dessa área tem crescido cada vez mais. E cada companhia procura pelo melhor, sendo assim, o salário pode ser bem atrativo.
\n\n\n\nEntão, manter-se atualizado e realizar cursos de marketing digital, são fatores essenciais para ser bem pago.
\n\n\n\nTrabalhar na área de marketing digital, proporciona para você diversos desafios. Sendo assim, por conta da maior parte do serviço ser realizado através das mídias sociais, o mercado se encontra em constante evolução.
\n\n\n\nDessa forma, você deverá se manter sempre informado, estudando as mudanças no mercado, além das novidades que sempre estão chegando.
\n\n\n\n![\"como-ingressar-no-marketing-digital\"](\"https://beatz.com.br/wp-content/uploads/2022/01/blog-4-cursos-marketing-digital-meio-1.png\")
Se você acha que trabalhar com o marketing digital representa apenas um cargo, está muito enganado!
\n\n\n\nExistem várias funções dentro dessa área, que fazem o marketing digital ser o que é!
\n\n\n\nPor isso, é necessário possuir diversas habilidades específicas. Alguns dos cargos que estão presentes nesse meio são:
\n\n\n\nEntão, se deseja trabalhar nesse meio, escolha a função com a qual você mais se encaixa, e se especialize nela.
\n\n\n\nPara ser contratado, é muito importante possuir habilidades específicas na área. E os cursos de marketing digital podem te ajudar com a função em que você se encaixa melhor, e a desenvolver as habilidades necessárias.
\n\n\n\nPortanto, foi pensando nisso que separamos algumas habilidades essenciais que você precisa ter:
\n\n\n\nEntender sobre a jornada do consumidor no funil de vendas;
\n\n\n\nBastante coisa, não é? Mas não se preocupe, existem diversos cursos que podem te ajudar a entender melhor o marketing digital, todas as suas ferramentas e estratégias.
\n\n\n\nSendo assim, separamos para você, alguns cursos que podem te auxiliar muito, a ingressar no mercado. Confira!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2022/02/banner-blog-v52-verde-3-1024x299.png\")
Os cursos de marketing digital são uma excelente maneira de conseguir uma qualificação atual e específica.
\n\n\n\nE você ainda pode realizá-los no conforto da sua casa; e o melhor, de forma gratuita.
\n\n\n\nPortanto, separamos alguns cursos online que vão acrescentar muito em seu currículo e te garantir uma ótima vaga de emprego.
\n\n\n\n1- Curso de Marketing Digital para iniciantes (Mirago)
\n\n\n\n2- Curso de Inbound Marketing (Rock University)
\n\n\n\n3- Curso de Marketing de Conteúdo (Rock University)
\n\n\n\n4- Curso de Social Media (Constant Contact)
\n\n\n\n5- Curso Primer (Google)
\n\n\n\nE aí, já está pronto para incrementar o seu currículo com esses excelentes cursos de marketing digital e conseguir de uma vez por todas a vaga tão desejada?
\n\n\n\nAgora é com você!
\n\n\n\nSe gostou desse conteúdo e deseja ficar por dentro de tudo o que rola no mercado digital ou até mesmo ingressar nessa área, fique ligado em nosso blog que sempre temos novidades para você!
\n\n\n\nEsperamos ter contribuído para você dar início a sua jornada de trabalho da melhor forma possível.
\n\n\n\nUm abraço e até a próxima!
\n', 'Saiba quais são os principais cursos de marketing digital para você ser contratado por uma agência.', 'Nesse texto, separamos para você que quer ingressar no mundo do marketing digital, alguns cursos que vão te ajudar muito nesse proce', 'publish', 'closed', 'open', '', 'cursos-de-marketing-digital-para-iniciar-sua-carreira', '', '', '2022-02-18 10:39:59', '2022-02-18 13:39:59', '', 0, 'https://beatz.com.br/?p=3912', 0, 'post', '', 0), (3917, 18, '2022-02-07 15:48:47', '2022-02-07 18:48:47', '\nEstá evidente para todos nós, o avanço da tecnologia, não apenas em nosso país, mas no mundo inteiro. E, consequentemente, diversas profissões estão surgindo ou sendo mais buscadas, como tem acontecido com o marketing digital.
\n\n\n\nCom o rápido crescimento da área, muitas pessoas passaram a migrar para esse ramo.
\n\n\n\nEntão, foi pensando nisso que desenvolvemos esse conteúdo exclusivamente para você que deseja atuar nessa área, e quer saber como funciona, e o dia a dia de um profissional de marketing digital.
\n\n\n\nA boa comunicação com o público externo, é o principal foco de uma agência de marketing digital. Essa empresa, é composta por uma equipe de especialistas que estão sempre dispostos a atender as necessidades de seus clientes.
\n\n\n\nÉ um negócio que planeja e coloca em prática, por meio de textos, áudios, vídeos e fotos, campanhas e anúncios de marketing para outras empresas.
\n\n\n\nA intenção, é fazer isso da melhor forma possível, sempre se comunicando com o cliente ideal para a marca.
\n\n\n\nPorém, o trabalho de uma agência de marketing digital, vai muito além de apenas atuar na comunicação e na consolidação de uma determinada marca. O marketing busca conversar com o consumidor de uma forma em que ele se sinta inspirado e conquistado.
\n\n\n\nAgora que você já conhece o principal papel de uma agência de marketing e como é trabalhar em uma, chegou a hora de saber quais são os departamentos que compõem uma agência.
\n\n\n\nEsses departamentos podem variar muito, dependendo do porte da agência em que se encontram.
\n\n\n\nAlguns cargos e funções podem ser menos comum, mas, é muito importante que você saiba como eles funcionam.
\n\n\n\nComo é comum em todas as empresas, essa área é responsável pela administração do próprio negócio e, também, pelo recursos humanos.
\n\n\n\nO tamanho desse setor e quantidade de funcionários nessa área, pode variar de acordo com o tamanho da agência.
\n\n\n\nEsse profissional é responsável por fazer a ponte entre a agência e o cliente, e manter um bom relacionamento com o mesmo.
\n\n\n\nÉ esse setor que faz a coleta do briefing de um novo cliente, e passa essas informações fazendo a divisão do planejamento com os setores responsáveis por cada coisa.
\n\n\n\nO setor comercial, assim como o atendimento, possui uma grande interação com o cliente. Pois, esse setor é responsável por conquistar os clientes para a marca.
\n\n\n\nEntão, ele tem como principal objetivo a prospecção de novos clientes, desde a primeira conversa até o pós-vendas.
\n\n\n\nO analista de marketing digital, é quem está responsável por cuidar das campanhas dos clientes de uma agência, ajudando-os a ganhar mais visibilidade na internet e, também, melhorar suas taxas de conversões.
\n\n\n\nPor isso, os profissionais desse setor trabalham com redes sociais, criação de conteúdo, estratégias de SEO e mensuração de resultados.
\n\n\n\nOs profissionais dessa área trabalham com a criação de textos para blogs, anúncios e campanhas. Sendo assim, a revisão redacional é uma etapa de muita importância nesse processo.
\n\n\n\nPortanto, o colaborador desse setor deverá se atentar às técnicas de SEO que devem ser usadas, as pesquisas de palavras-chave e garantir que o texto seja feito em uma linguagem adequada ao perfil do público-alvo do cliente.
\n\n\n\nÉ nesse setor que todas as ideias são, enfim, projetadas e criam forma, sendo desenvolvidas por profissionais capacitados.
\n\n\n\nPortanto, em geral, nesse setor e necessário a presença de três profissionais, sendo eles: redator, diretor de criação e designer gráfico.
\n\n\n\nSendo assim, a criação pode desenvolver anúncios gráficos, logotipo, identidade visual, embalagem de produto e muito mais.
\n\n\n\nEsse setor já é um pouco mais difícil de ser encontrado nas agências. Pois, em geral, essa área é terceirizada para os estúdios de produção de áudio e vídeo.
\n\n\n\nPorém, algumas agências possuem esse departamento, que é responsável pela produção e gravação de campanhas para os seus clientes.
\n\n\n\n![\"por-que-trabalhar-em-uma-agência-de-marketing-digital\"](\"https://beatz.com.br/wp-content/uploads/2022/01/blog-1-agencia-de-marketing-digital-meio-4.png\")
Trabalhar em uma agência não é tão simples e divertido como é mostrado nos filmes que assistimos na TV. Os resultados que são obtidos, provêm de muito esforço e dedicação.
\n\n\n\nPorém, ainda assim, trabalhar nessa área pode ser muito vantajoso para o profissional que está realizando o serviço.
\n\n\n\nConfira abaixo, todas as vantagens de se trabalhar em uma agência de marketing digital!
\n\n\n\nAlém do constante desenvolvimento e crescimento da área de marketing digital, ainda existem diversas outras vantagens para você ingressar nesse ramo.
\n\n\n\nComo já dito antes, o crescimento desse setor tem aumentado muito a busca por profissionais da área. Sendo assim, é um ramo que sempre terá boa demanda de serviços, garantindo renda e trabalho.
\n\n\n\nPortanto, outro motivo, é que o ambiente dentro de uma agência de marketing digital, é muito mais descontraído do que em uma empresa convencional.
\n\n\n\nAlém de tudo, é um lugar onde você pode ser você mesmo e usar muito a sua criatividade para realizar suas atividades diárias.
\n\n\n\nE aí, está pronto para ingressar no mundo do marketing digital?
\n\n\n\nSe você gostou desse conteúdo e deseja ter mais informações sobre o marketing digital e a sua área de atuação, fique ligado em nosso blog e descubra tudo que precisa saber!
\n\n\n\nUm abraço e até mais.
\n', 'Vantagens de trabalhar em uma agência de marketing digital ao invés de uma empresa convencional', 'Esse conteúdo é especialmente para você, que deseja descobrir quais as vantagens de trabalhar em uma agência de marketing digital. Confira!', 'publish', 'closed', 'open', '', 'vantagens-de-trabalhar-em-uma-agencia-de-marketing-digital', '', '\nhttps://beatz.com.br/blog/planejador-de-palavras-chave/', '2022-02-18 10:38:20', '2022-02-18 13:38:20', '', 0, 'https://beatz.com.br/?p=3917', 0, 'post', '', 0), (3919, 18, '2022-02-07 15:49:55', '2022-02-07 18:49:55', '\nTrabalhar em um ambiente saudável, é o desejo da maioria das pessoas. E para que isso aconteça, existem diversos meios de criar esse local. E um deles, é a implementação do feedback contínuo nas empresas.
\n\n\n\nSe você deseja saber mais sobre a cultura do feedback, como implementá-la, qual a sua importância e todas as vantagens que ela pode proporcionar para o seu negócio, continue lendo esse artigo e descubra tudo o que precisa saber sobre o assunto.
\n\n\n\nPrimeiramente, antes de falarmos sobre qualquer coisa, é muito importante que você aprenda e entenda sobre o que é dar e receber um feedback.
\n\n\n\nO feedback, nada mais é que o retorno de uma informação ou de um processo passado; esse processo é muito usado em áreas empresariais. Sendo assim, o feedback é focado na troca de ideias e informações.
\n\n\n\nEssa cultura, passou a ser uma base de dados para avaliar as falhas nos processos anteriores em comparação com o desenvolvimento atual. Hoje, se usa muito esse termo em relações humanas e de desempenho.
\n\n\n\nPortanto, ele é de muita importância. Pois, dentro de uma empresa, a comunicação é o que faz com que ela funcione.
\n\n\n\nExistem muitas maneiras de se praticar a cultura do feedback em uma empresa, e também, de realizar um feedback eficiente.
\n\n\n\nHá 4 tipos de feedback que você pode usar, são eles: positivo, negativo, construtivo e pessoal. Entenda mais sobre cada uma deles.
\n\n\n\nUma avaliação positiva não tem que ser necessariamente um elogio. O feedback positivo, tem como função reconhecer o trabalho e indicar que o funcionário está fazendo as suas tarefas de maneira certa, e que deve continuar seguindo esse caminho, mas, claro, buscando sempre melhorar.
\n\n\n\nA falta de feedback positivo pode desanimar o colaborador dentro do seu local de trabalho. É claro que cobranças precisam ser feitas, porém, mostrar os pontos positivos das atitudes dos funcionários, pode agregar muito no desenvolvimento profissional do colaborador.
\n\n\n\nEsse feedback, em geral, é essencial para indicar uma falha. Porém, ele nunca deve ser feito com a intenção de ofender ou diminuir o trabalho de alguém.
\n\n\n\nAlgumas empresas evitam de usar a palavra \"negativo\", por conta da carga emocional contrária ao que um feedback pretende gerar.
\n\n\n\nInfelizmente, muitas empresas ainda dão esse feedback de maneira descuidada, prejudicando a saúde mental dos colaboradores, degradando o ambiente em que ele se encontra e, também, a relação entre a equipe.
\n\n\n\nO feedback construtivo, além de indicar um problema, já mostra um caminho para que o mesmo seja resolvido. E por isso, essa avaliação é tida como construtiva.
\n\n\n\nSendo assim, ele considera acertos e erros de uma situação, e mostra o caminho que deve ser seguido para que ocorra uma melhoria.
\n\n\n\nEsse feedback pode beneficiar tanto os gestores, quanto os colaboradores, que têm uma chance de mostrar uma solução.
\n\n\n\nO feedback pessoal está focado no comportamento do colaborador no local de trabalho. Como por exemplo: relação interpessoal, dificuldade em seguir regras e problemas com horários de trabalho.
\n\n\n\nEm geral, é o RH que leva esse feedback para o colaborador. Portanto, é muito importante que a pessoa responsável leve em conta o histórico profissional do funcionário e entenda as motivações que o fez agir de tal forma.
\n\n\n\n![\"por-que-aderir-à-cultura-do-feedback\"](\"https://beatz.com.br/wp-content/uploads/2022/01/blog-3-feedback-meio-1.png\")
Esse meio de avaliação é uma ferramenta importante para aferir o desempenho da equipe de uma empresa. Além disso, serve para alinhar, junto com os funcionários, os caminhos que o negócio tem tomado, ou deve tomar.
\n\n\n\nSendo assim, quando feito de maneira certa, tanto o gestor quanto o colaborador se sentem motivados para continuarem com o processo de melhoria, e fazer cada vez mais pela empresa.
\n\n\n\nEsse processo é muito importante para todos da empresa. É um momento que deve ser construído com muita transparência, e quanto mais vezes for feito, melhor será. Pois, o feedback é um ótimo meio de aprendizado e aprimoramento da prática do trabalho.
\n\n\n\nRealizar essa cultura em uma empresa, não é uma tarefa tão simples. Essa prática precisa ser pensada a longo prazo, e seus resultados não são rápidos.
\n\n\n\nPor isso, é muito importante que ela exista em um negócio. Por isso, listamos aqui, algumas dicas que podem te ajudar com isso:
\n\n\n\nDar feedback, significa oferecer um retorno ao funcionário, de acordo com o desempenho que ele tem obtido diante das suas atribuições.
\n\n\n\nSendo assim, é nesse momento que você mostra ao profissional os pontos fortes e fracos dele. Porém, para que essas devolutivas sejam efetivas na vida profissional do colaborador, é preciso que elas sejam feitas em curtos espaços de tempo.
\n\n\n\nRealizando o feedback contínuo, você consegue receber retornos mais rápidos e certeiros. Isso ocorre, porque os funcionários recebem orientações imediatas à medida que as falhas ou acertos acontecem.
\n\n\n\nPor isso, tornar essa prática contínua, é vital para que o avanço dos profissionais também seja constante. Além disso, ela oferece diversas vantagens, como por exemplo:
\n\n\n\n1- Motivação dos funcionários;
\n\n\n\n2- Correções rápidas de falhas;
\n\n\n\n3- Incentivo do desenvolvimento de talentos;
\n\n\n\n4- Melhora de rendimento dos colaboradores;
\n\n\n\n5- Amadurecimento dos profissionais;
\n\n\n\n6- Suporte no processo de tomada de decisões;
\n\n\n\n7- Um ambiente saudável e harmônico para trabalhar.
\n\n\n\nAgora é com você! Depois de entender um pouco mais sobre o feedback e qual a sua importância dentro de uma empresa, chegou a hora de melhorar de uma vez por todas o seu ambiente de trabalho implementando a cultura do feedback e conquistando diversos aprimoramentos.
\n\n\n\nEsperamos ter ajudado a descobrir mais sobre o assunto.
\n\n\n\nEntão, se você gostou desse artigo, e deseja saber mais a respeito, fique ligado em nosso blog que sempre temos novidades por lá.
\n\n\n\nAgradecemos por ter nos acompanhado até aqui. Até mais!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2022/02/9.png\")
ALAN BUENO, Especialista em marketing para sex shop, responsável pelo Marketing da Hot Flowers, nos contou um pouco mais desse universo sensual do marketing erótico, e todos os seus processos desde de lançamento de produtos até relacionamento com o centro de distribuição e lojistas. Fique por dentro das dicas e novidades deste universo do Marketing Erótico.
\n', 'Marketing Sensual com ALAN BUENO - Beatz Podcast #24', '', 'publish', 'closed', 'closed', '', 'marketing-sensual-com-alan-bueno-beatz-podcast-24', '', '', '2021-12-10 14:36:48', '2021-12-10 17:36:48', '', 0, 'https://beatz.com.br/?post_type=podcast&p=3922', 0, 'podcast', '', 0), (3923, 12, '2021-12-10 14:34:08', '2021-12-10 17:34:08', '\"Marketing Sensual com ALAN BUENO - Beatz Podcast #24\". Lançado: 2021.', 'Marketing Sensual com ALAN BUENO - Beatz Podcast #24', '', 'inherit', 'closed', 'closed', '', 'marketing-sensual-com-alan-bueno-beatz-podcast-24', '', '', '2021-12-10 14:36:45', '2021-12-10 17:36:45', '', 3922, 'https://beatz.com.br/wp-content/uploads/2021/12/marketing-sensual-com-alan-bueno-beatz-podcast-24.mp3', 0, 'attachment', 'audio/mpeg', 0), (3924, 12, '2021-12-10 14:34:13', '2021-12-10 17:34:13', '', 'Beatz Podcast - Spotify _24', '', 'inherit', 'closed', 'closed', '', 'beatz-podcast-spotify-_24', '', '', '2021-12-10 14:36:19', '2021-12-10 17:36:19', '', 3922, 'https://beatz.com.br/wp-content/uploads/2021/12/beatz-podcast-spotify-24.png', 0, 'attachment', 'image/png', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (3925, 12, '2021-12-10 14:34:33', '2021-12-10 17:34:33', '', 'Thumbnail Beatz Podcast #24', '', 'inherit', 'closed', 'closed', '', 'thumbnail-beatz-podcast-24', '', '', '2021-12-10 14:48:07', '2021-12-10 17:48:07', '', 3922, 'https://beatz.com.br/wp-content/uploads/2021/12/thumbnail-beatz-podcast-24.png', 0, 'attachment', 'image/png', 0), (3926, 12, '2021-12-10 15:00:00', '2021-12-10 18:00:00', '\nGESIEL TAVEIRA, Youtuber focado em tecnologia, criador do canal G-Tech hoje com mais de 2,54 milhões de inscritos, nos contou como iniciou seu trabalho no YouTube, quais as principais dificuldades e dicas para ter um canal de sucesso na plataforma. Fique por dentro das dicas e novidades deste universo da Tecnologia.
\n', 'Carreira no YouTube com GESIEL TAVEIRA - Beatz Podcast #25', '', 'publish', 'closed', 'closed', '', 'carreira-no-youtube-com-gesiel-taveira-beatz-podcast-25', '', '', '2021-12-10 15:00:05', '2021-12-10 18:00:05', '', 0, 'https://beatz.com.br/?post_type=podcast&p=3926', 0, 'podcast', '', 0), (3927, 12, '2021-12-10 14:48:57', '2021-12-10 17:48:57', '\"Carreira no YouTube com GESIEL TAVEIRA - Beatz Podcast #25\". Lançado: 2021.', 'Carreira no YouTube com GESIEL TAVEIRA - Beatz Podcast #25', '', 'inherit', 'closed', 'closed', '', 'carreira-no-youtube-com-gesiel-taveira-beatz-podcast-25', '', '', '2021-12-10 14:57:53', '2021-12-10 17:57:53', '', 3926, 'https://beatz.com.br/wp-content/uploads/2021/12/carreira-no-youtube-com-gesiel-taveira-beatz-podcast-25.mp3', 0, 'attachment', 'audio/mpeg', 0), (3928, 12, '2021-12-10 14:49:02', '2021-12-10 17:49:02', '', 'Thumbnail Beatz Podcast #25', '', 'inherit', 'closed', 'closed', '', 'thumbnail-beatz-podcast-25', '', '', '2021-12-10 14:59:54', '2021-12-10 17:59:54', '', 3926, 'https://beatz.com.br/wp-content/uploads/2021/12/thumbnail-beatz-podcast-25.png', 0, 'attachment', 'image/png', 0), (3929, 12, '2021-12-10 14:49:16', '2021-12-10 17:49:16', '', 'Beatz Podcast - Spotify _25', '', 'inherit', 'closed', 'closed', '', 'beatz-podcast-spotify-_25', '', '', '2021-12-10 14:59:50', '2021-12-10 17:59:50', '', 3926, 'https://beatz.com.br/wp-content/uploads/2021/12/beatz-podcast-spotify-25.png', 0, 'attachment', 'image/png', 0), (3947, 18, '2022-04-29 17:13:36', '2022-04-29 20:13:36', '\nVender pela internet tem se tornado cada vez mais, o ponto inicial para o crescimento de um negócio.
\n\n\n\nJá está evidente para todos, o grande avanço da internet na vida da população mundial. O crescimento simbólico da tecnologia no mundo, tem agregado diversas vantagens para a vida das pessoas.
\n\n\n\nVários setores têm se desenvolvido por conta desse frequente crescimento, principalmente, após o início do momento de pandemia, em que estamos vivemos.
\n\n\n\nO e-commerce já era uma área que vinha, cada vez mais ganhando força e, com o decorrer do tempo, isso não parou de acontecer.
\n\n\n\nA cada ano os seus números aumentam, já que as pessoas têm buscado, cada vez mais, as compras online. Os brasileiros estão se sentindo cada vez mais confiantes ao realizar compras online, segundo uma pesquisa realizada pelo Compre&Confie.
\n\n\n\nEntão, se o seu objetivo é vender pela internet e entender mais sobre esse tema, continue lendo esse texto que você vai descobrir tudo o que precisa saber sobre o assunto e entender como as empresas tradicionais estão se ajustando a essa nova realidade.
\n\n\n\nExistem diversos cenários para que as pessoas optem por realizar as compras pela internet. A explicação mais lógica é que, a vida das pessoas está se tornado cada vez mais agitada. Sendo assim, o consumidor tem cada vez menos tempo de realizar suas compras de forma presencial.
\n\n\n\nO momento pandêmico em que vivemos, tem contribuído bastante para esse crescimento. As pessoas têm visto as compras online como um momento de lazer e prazer.
\n\n\n\nAlém disso, o crescimento do e-commerce tem feito com que as marcas estejam cada vez mais presentes nas redes sociais. Dessa forma, a compra se torna quase que intuitiva.
\n\n\n\nAs lojas físicas têm buscado, cada dia mais, por sua posição no mercado digital e acompanhar as tendências no mundo do e-commerce.
\n\n\n\nComo dito anteriormente, as empresas tradicionais estão buscando, cada dia mais, se introduzirem no mercado tecnológico, tentando realizar suas vendas por plataformas digitais.
\n\n\n\nAlguns negócios têm se mantido somente de forma digital, porém, diversos empresários e comerciantes estão realizando vendas, tanto de forma física como online.
\n\n\n\nPara isso, a criação de sites e o aumento de atenção com as redes sociais, tem crescido junto com o e-commerce.
\n\n\n\nAssim, se você possui uma loja física, esse é um ótimo momento para abrir o seu e-commerce e expandir seu negócio. Sem dúvidas, isso acrescentará maior notoriedade e te fará ganhar mais força na internet.
\n\n\n\nContudo, se você deseja começar o seu negócio do zero e 100% online, uma dica é iniciar a sua empresa dentro de um marketplace.
\n\n\n\nA palavra marketplace significa mercado.
\n\n\n\nEssa palavra tem como objetivo, passar a ideia de um espaço livre para realização de compras online, funcionando como um shopping virtual.
\n\n\n\nSendo assim, os clientes podem comparar preços e qualidade de diversos produtos no conforto da sua casa. E os vendedores podem divulgar o seu produto e conquistar mais clientes.
\n\n\n\nO administrador de um marketplace não precisa se preocupar com fabricação, estoque ou entregas. Isso porque, essas são responsabilidades dos fornecedores da plataforma.
\n\n\n\n![\"miniatura-de-carrinho-de-compras-sobre-notebook\"](\"https://beatz.com.br/wp-content/uploads/2022/04/meio-marketplace.jpg\")
Ambos fazem parte do mundo do e-commerce. Porém, são considerados modelos de negócio diferentes.
\n\n\n\nO marketplace, como dito antes, funciona como um shopping virtual. Já a loja virtual, tem a função de uma única loja, só que dentro da internet.
\n\n\n\nDentro do marketplace, pode-se encontrar vários vendedores oferecendo seus produtos ou serviços. A loja virtual, já é algo mais convencional. Pois, existe apenas um vendedor oferecendo seus produtos.
\n\n\n\nPorém, dentro de um marketplace, uma porcentagem das suas vendas é direcionada ao dono da plataforma em que você realiza essas vendas. Já dentro de uma loja virtual, isso não acontece.
\n\n\n\nAlguns exemplos famosos de marketplace na atualidade, são: amazon, uber, lojas americanas, airbnb entre outros.
\n\n\n\nO comércio virtual traz muitas vantagens, sendo considerada a principal delas, possuir uma rede ampla e maior de clientes, enquanto no comércio físico não. Pois, online, você pode alcançar clientes no mundo todo.
\n\n\n\nSeja qual for o produto, inseri-lo no comércio digital é uma atitude muito inteligente. Pois, traz grandes possibilidades de crescimento.
\n\n\n\nA comodidade para os clientes é outro grande ponto. Pois, eles podem realizar a sua compra de qualquer lugar e a qualquer hora.
\n\n\n\nAlém disso, é totalmente automatizado e não necessita de funcionários.
\n\n\n\nConheça agora, os benefícios de vender pela internet:
\n\n\n\nApós ler esse artigo, se você tem vontade de transformar o seu negócio físico em um e-commerce, ou deseja iniciar uma loja do zero, vou te dar umas dicas para começar agora mesmo!
\n\n\n\nPrimeiramente, você deve decidir o que vai vender pela internet. Pois, precisa ser bem específico nessa área, ou seja, deve escolher o seu nicho de atuação.
\n\n\n\nUm outro ponto muito importante, é escolher o seu público nessa fase inicial. Pois, dessa forma, você consegue conhecer melhor os seus clientes e criar estratégias de vendas mais assertivas para eles.
\n\n\n\nE por fim, escolha os seus canais de vendas. Ou seja, por onde você venderá os seus artigos na internet. Mas lembre-se, escolha aqueles que são mais relevantes para o seu público alvo.
\n\n\n\nAgora que você já sabe tudo sobre vendas pela internet, como ingressar nesse meio e os benefícios que ele tem a oferecer, ajuste-se a essa nova realidade e inove a sua forma de vender para conquistar cada vez mais mercado.
\n\n\n\nSe gostou desse conteúdo e deseja saber mais sobre o mundo digital, fique ligado em nosso blog que sempre temos novidades para você.
\nA integração das áreas de vendas e marketing, é uma estratégia muito importante para o aumento de resultados. É uma das formas mais eficientes de garantir o controle sobre a jornada de um lead até a concretização da sua compra.
\n\n\n\nUma empresa pode ter uma boa estratégia de marketing, mas, se não for planejada sua integração com a área de vendas, a mesma pode não estar conectada o suficiente com um lead, e deixar de dar a atenção necessária para o mesmo. Sendo assim, você pode desperdiçar várias oportunidades de fechar negócios.
\n\n\n\nCom a união desses dois setores, torna-se possível ter o maior controle sobre o desempenho da área de vendas.
\n\n\n\nSendo assim, criamos esse conteúdo para você que deseja entender mais sobre a junção de vendas e marketing, a importância dessa integração e como ela pode melhorar de uma vez por todas os seus resultados.
\n\n\n\nAntes de começarmos a falar sobre como a união dessas áreas pode aumentar muito os resultados, é preciso entender qual é o objetivo delas, estando sincronizadas.
\n\n\n\nPrimeiramente, é preciso entender que, de nada adianta a equipe de marketing gerar diversos leads se o comercial não estiver pronto para recebê-los.
\n\n\n\nÉ vital que, quando o cliente chegue até o comercial, ele já esteja preparado para o fechamento do negócio, e que a área de vendas tenha todas as informações necessárias sobre o mesmo.
\n\n\n\nO marketing têm que se preocupar em passar contatos com qualificação para a área de vendas, caso contrário, os mesmos só perderam tempo com contatos que não possuem tanto interesse em realizar a compra.
\n\n\n\nPor isso, é importante saber qual ação realizar para unir essas áreas, de maneira que elas possam trazer resultados positivos para a sua empresa.
\n\n\n\nSe seu objetivo é aumentar os resultados relacionados às vendas, integrar essas duas áreas deve ser o primeiro passo. Mas, antes que você tome qualquer decisão, vamos te mostrar três benefícios do porquê você deve fazer a união desses setores.
\n\n\n\nOs seus clientes podem chegar até você de diferentes maneiras, e cada um percorre um caminho diferente de acordo com a jornada de compras. Para vender seu produto de maneira mais fácil e fazer com que esses clientes fechem a compra, os profissionais da área de marketing e vendas precisam estar disponíveis para atendê-los, e serem rápidos.
\n\n\n\nA agilidade nesse momento, é muito importante. O profissional que atender esse cliente, precisa ter todas as informações possíveis em mãos, incluindo as que foram coletadas pelo setor de marketing, para realizar esse atendimento da melhor forma possível.
\n\n\n\nEntão, unindo as duas áreas é possível ser mais assertivo e rápido ao realizar a abordagem.
\n\n\n\nEm geral, as pessoas que chegam até o seu negócio não estão 100% preparadas para fazer a compra do seu produto ou serviço. Por isso, é muito importante que esse possível cliente passe por um processo de qualificação, que é feito pela área de marketing, para que, então, chegue até o próximo passo, ou seja, o setor de vendas.
\n\n\n\nÉ importante também, alinhar com a equipe de pré-atendimento, o que é um lead qualificado. Ou seja, qual o perfil ideal para ir até a próxima etapa.
\n\n\n\nA união de ambos os setores, pode tornar esse processo ainda mais fácil. Utilizando uma boa ferramenta de marketing, é possível ter muitas informações sobre os leads.
\n\n\n\nQuando um lead está em uma jornada de compras, existe um momento certo para que ele seja contatado.
\n\n\n\nIntegrar a área de marketing e vendas, estimula um relacionamento constante com os leads e a obter muitas informações sobre ele. Existem diversas ferramentas, como o CRM, que podem te ajudar com isso.
\n\n\n\nÉ muito importante manter um bom relacionamento com o cliente e, fazer o acompanhamento de todo o processo é vital.
\n\n\n\nFazer a junção dessas áreas, requer muito esforço, planejamento, motivação e o principal: tempo. Mas é um serviço possível de se realizar, se houver comprometimento de ambos os setores.
\n\n\n\nPara realizar essa integração da melhor forma possível, vamos te dar algumas dicas que te ajudarão muito nesse processo.
\n\n\n\n![\"quatro-pessoas-segurando-e-montando-peças-de-quebra-cabeça\"](\"https://beatz.com.br/wp-content/uploads/2022/04/meio-vendas-e-marketing.jpg\")
É uma coisa simples, mas pode te ajudar muito na união das equipes de marketing e vendas.
\n\n\n\nEssa amizade, pode ser estabelecida da maneira que você achar melhor, como: almoços informais, passeios fora do expediente de trabalho, formação de equipes esportivas, entre outros.
\n\n\n\nIndependente do orçamento, existem diversas opções para escolher e unir os dois times e criar laços entre eles. Pois, existem diversos benefícios ao criar um ambiente de convívio positivo.
\n\n\n\nApós estabelecer laços entre esses setores, mostre a suas estratégias para ambas as equipes e deixe opinarem a respeito.
\n\n\n\nMostre para eles que, juntos podem trazer grandes resultados para a empresa, como o cotidiano de cada um se adaptaria na sua estratégia, e o que devem fazer para alcançar os melhores resultados.
\n\n\n\nEm qualquer área, quando se trata de trabalhado em equipe, a comunicação é fundamental.
\n\n\n\nQuando envolve-se dois grupos de áreas distintas, é preciso que a atenção para o relacionamento e a comunicação seja duplicada. Pois, ela é essencial para que tudo ocorra da melhor forma possível.
\n\n\n\nTente ajudar os seus funcionários a se manterem animados por estarem trabalhando juntos. Crie incentivos compartilhados para as equipes.
\n\n\n\nUm incentivo que pode ser oferecido para os seus funcionários, é a comissão de vendas compartilhada entre a equipe.
\n\n\n\nUma equipe integrada está focada naquilo que realmente traz retorno, baseando-se em análise de resultados de acordo com os objetivos da empresa.
\n\n\n\nEssas duas áreas são as principais envolvidas no relacionamento com potenciais clientes. Com esses dois times trabalhando juntos, a sua empresa consegue gerar mais oportunidades de negócio.
\n\n\n\nO foco dessa junção é eliminar erros, otimizar a experiência para o lead e trazer melhores resultados para o seu negócio.
\n\n\n\nA união de vendas e marketing, faz com que o cliente tenha uma experiência positiva na sua compra. Por isso, investir na união de vendas e marketing, além de alinhar as metas da sua empresa e melhorar a experiência dos seus clientes, faz com que seus resultados aumentem.
\n\n\n\nEntão, agora que você já sabe todos os benefícios dessa união e como ela pode incrementar os seus resultados, siga as nossas dicas e comece a realizar essas mudanças no seu negócio.
\n\n\n\nEsperamos ter ajudado. Se gostou desse texto e deseja ler mais artigos como esse, fique de olho em nosso blog que sempre temos novidades por lá.
\nVendarketing é um tema que está ganhando, cada vez mais, força e notoriedade no mercado. Afinal, quando falamos em marketing e vendas, quem nunca presenciou ou já teve um atrito entre essas duas áreas?
\n\n\n\nDe fato, em muitas empresas, a lacuna entre marketing e vendas é enorme. O trabalho de um e de outro nem sempre é claro e cada um trabalha em seu próprio departamento, sem qualquer forma de associação, parceria ou a menor noção de interdependência no trabalho dessas duas áreas.
\n\n\n\nO problema óbvio com isso, é que todas as informações ficam perdidas e o resultado final do negócio é comprometido. Sem um bom posicionamento de marketing, uma empresa não pode alcançar e atrair mercados fora de sua influência atual. Enquanto, sem um bom posicionamento comercial, a oportunidade de atrair (ou reter) clientes será, significativamente reduzida.
\n\n\n\nÉ por isso que a parceria entre vendas e marketing pode ser um dos principais impulsionadores de resultados e crescimento das organizações.
\n\n\n\nSendo assim, nesse texto, você vai entender mais sobre esse termo e como implementá-lo para não perder vendas para seus concorrentes. Vamos lá?
\n\n\n\nAntes de falar sobre como evitar que a concorrência roube seus clientes, quero te explicar um pouco mais sobre o conceito.
\n\n\n\nO Vendarketing é uma combinação de duas palavras: vendas e marketing. Essa estratégia visa manter o alinhamento entre as equipes de marketing e vendas para que ambas possam tirar o máximo proveito de seus negócios. Aumentando, assim, o potencial de geração de receita para o negócio.
\n\n\n\nDo mesmo modo, o método visa promover o alinhamento entre os profissionais de vendas e marketing que trabalham dentro de uma empresa e que, no fundo, perseguem o mesmo objetivo.
\n\n\n\nEm teoria, esta definição é simples e até explicável. Porém, na realidade, existem muitas inadequações decorrentes de uma comunicação interna deficiente que pode minar a estratégia de uma empresa em ambas as áreas.
\n\n\n\nDessa forma, fomentar a integração entre equipes, é algo que amplia o olhar e pode beneficiar o seu negócio de inúmeras maneiras.
\n\n\n\nEm suma, os objetivos de vendas são:
\n\n\n\nO básico foi o que aprendemos até agora. Em outras palavras, você já deve ter percebido que o principal objetivo do Vendarketing é manter os processos de marketing e as vendas alinhados.
\n\n\n\nAgora, vamos ver porque isso é tão importante.
\n\n\n\nOs benefícios do Vendarketing são muitos. Por isso, vou citar alguns deles para você entender melhor. Confira:
\n\n\n\nO primeiro ponto que será afetado ao implementar o Vendarketing e suas estratégias em sua empresa, é a experiência de seus potenciais clientes.
\n\n\n\nÉ da responsabilidade do Vendarketing ajustar o discurso dos dois grupos. Para que, dessa maneira, ao deslocar a campanha de Marketing para Vendas, os seus leads entendam que estão lidando com a mesma empresa e não tenham uma quebra de expectativas.
\n\n\n\nAssim, você melhora a comunicação entre esses dois grupos que vão trabalhar mais de perto. E, dessa forma, também alinha a entrega dos trabalhos.
\n\n\n\nEsta comunicação é fundamental para agilizar o fluxo de leads através do funil de vendas, resolver problemas mais rapidamente e, portanto, fazer com que ambas as equipas trabalhem de forma mais eficiente e com um objetivo claro: rentabilizar.
\n\n\n\nOutro ponto muito importante do Vendarketing, é seu impacto nos objetivos corporativos. Você pode estar pensando \"quanto mais leads, melhor\", mas, essa frase não é verdadeira.
\n\n\n\nO melhor objetivo que uma equipe de marketing pode conquistar, é gerar o número de leads que a equipe de vendas precisa, e que eles podem atender com qualidade.
\n\n\n\nOu seja, gerar muitos leads pode prejudicar seus resultados a longo prazo. Pois, esses leads esfriam e não estarão tão prontos para comprar como estavam quando foram gerados.
\n\n\n\nAssim, o Vendarketing ajuda a estabilizar este equilíbrio, verificando o desempenho de ambas as equipes para garantir que não se percam oportunidades. Maximizando assim, o potencial de cada uma, aumentando o seu rendimento.
\n\n\n\nComo você pode ver, Vendarketing, também, é sobre métricas, certo?
\n\n\n\nAliás, este é um dos principais e mais importantes pontos que vão impactar o seu negócio com essa estratégia.
\n\n\n\nCom ele, você saberá exatamente quantas oportunidades sua equipe de marketing pode criar e como elas se traduzem em vendas.
\n\n\n\nA ideia é que façam um trabalho que:
\n\n\n\n
Dessa forma, você pode definir objetivos realistas que façam sentido para ambas as equipes.
Com tudo isso, você pode ganhar uma maior previsibilidade, o que afeta de forma direta a saúde financeira da sua empresa.
Graças às técnicas de Vendarketing, você poderá calcular quanto rendimento o seu time vai gerar nos próximos meses. Além disso, pode atuar de forma preventiva caso esta meta não seja atingida, podendo elaborar planos de ação a fim de facilitar o desenvolvimento e crescimento do seu negócio.
Ou seja, você saberá, de forma precisa, o que fazer e onde investir para aumentar o seu número de vendas.
![\"SLA-define-ações-importantes-para-implantação-do-método\"](\"https://beatz.com.br/wp-content/uploads/2022/02/sla-define-acoes-importantes-para-implantacao-do-metodo.jpg\")
Como você viu até aqui, o método Vendarketing é realmente muito vantajoso. Mas, chegou a hora de descobrir como implantar as técnicas no seu dia a dia e impedir que a concorrência chegue na sua frente e roube possíveis clientes da sua empresa.
\n\n\n\nA primeira coisa que vai mudar o jogo para suas equipes de Marketing e Vendas, será o SLA (Service Level Agreement).
\n\n\n\nNa verdade, o SLA é o conjunto de regras que define as ações e entrega em cada ponto de contato entre departamentos, o que evita fatores subjetivos que levem um grupo a culpar o outro se a meta não for alcançada.
\n\n\n\nConfira alguns exemplos de SLAs que podem ser feitos no Vendarketing:
\n\n\n\nQuando essas regras são claramente definidas, o papel de cada serviço torna-se claro e mensurável.
\n\n\n\nA partir de agora, nenhum vendedor pode reclamar que um prospect é ruim, e o setor de marketing não vai mais argumentar que um vendedor não sabe lidar com um prospect.
\n\n\n\nEnquanto todos aderirem ao acordo, a percepção subjetiva está fora do processo. Ah, e isso vai colaborar para trazer paz e harmonia ao local de trabalho.
\n\n\n\nPor fim, não se esqueça de revisar seus SLAs de tempos em tempos, para ver se você pode melhorá-los e, por consequência, conquistar resultados incríveis.
\n\n\n\nPara garantir que esse alinhamento não se perca ao longo do tempo e entender como as coisas vão funcionar, é essencial garantir que as equipes se reúnam pelo menos a cada 15 dias.
\n\n\n\nDe fato, é muito fácil a reversão para um estado anterior e perder todas as intervenções feitas em equipes que trabalham sinergicamente.
\n\n\n\nEntão, nessas reuniões, é muito importante saber se as métricas estão alinhadas com as metas do mês, qual a qualidade das oportunidades criadas e o que uma equipe pode fazer para ajudar a outra.
\n\n\n\nVocê não precisa, necessariamente, contratar um profissional específico para exercer essa função. Se você tem uma equipe pequena, pode designar uma das pessoas em seu time de marketing atual para ser o gerente de vendarketing da sua empresa.
\n\n\n\nPara isso, ela pode aprender mais sobre o tema fazendo alguns cursos, lendo livros e pesquisando o conteúdo em blogs sobre marketing. O principal aqui, é que entenda bem sobre as áreas de vendas e sobre marketing.
\n\n\n\nNo entanto, se você trabalha com uma grande equipe de vendas, muito provavelmente necessitará apenas de uma pessoa para cuidar da saúde e alinhamento de ambos os grupos. E, por isso, é importante ter uma pessoa dedicada somente a isso.
\n\n\n\nEste profissional deve ter certas características específicas, mas em geral, precisa entender o processo de ambas as equipes, estar familiarizado com os números e ter autonomia suficiente para intervir, se necessário, no processo das duas áreas.
\n\n\n\nMas, não deixe que isso o impeça de começar o mais rápido possível. Quanto mais cedo você implementar o Vendarketing em seu negócio, menos oportunidades você perderá e mais lucros você obterá em pouco tempo.
\n\n\n\nE aí, curtiu esse texto? Não deixe de acompanhar o nosso blog e ficar por dentro de mais conteúdos como esse. Nele, você vai encontrar diversas matérias sobre o marketing, que vão te ajudar!
\n', 'Vendarketing: veja como aplicar na sua empresa e vencer a concorrência', 'Conheça os benefícios deste método e veja como aplicá-lo em seu negócio!', 'publish', 'closed', 'open', '', 'vendarketing-o-que-e-e-como-implantar-na-sua-empresa-para-nao-perder-vendas-para-a-concorrencia', '', '\nhttps://beatz.com.br/blog/sla-o-que-e-o-acordo-de-nivel-de-servico-e-como-ele-pode-ajudar-o-seu-negocio/', '2023-12-08 09:58:28', '2023-12-08 12:58:28', '', 0, 'https://beatz.com.br/?p=3954', 0, 'post', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (3956, 22, '2022-02-15 09:47:30', '2022-02-15 12:47:30', '\nDe fato, aumentar o número de visitantes do seu site não é suficiente para mensurar os resultados da sua estratégia de marketing.
\n\n\n\nIsso porque, apesar de serem importantes para ampliar a chance de sucesso dos métodos utilizados pela sua empresa, os visitantes não são garantia de negócio.
\n\n\n\nAfinal, é preciso obter dados sobre as pessoas que acessam o conteúdo e, assim, realizar o trabalho de nutrição desse potencial cliente.
\n\n\n\nPensando nisso, preparamos esse artigo que vai mostrar as melhores formas de gerar leads e aumentar a sua taxa de conversão.
\n\n\n\nEntão, se você tem dúvidas sobre o assunto, continue a leitura e fique por dentro de todas as dicas!
\n\n\n\nPara muitas pessoas, a diferença entre lead e visitante pode não ser muito clara. Afinal, ambos estão em uma posição muito próxima no funil de vendas.
\n\n\n\nDessa forma, é preciso entender qual o objetivo de cada etapa, para que seja possível direcionar os esforços das suas equipes para cada passo.
\n\n\n\nEm primeiro lugar, sabemos que o sucesso do seu planejamento depende da conquista de novos clientes, por isso, é preciso aumentar a sua geração de leads.
\n\n\n\nPor falar nisso, os leads, são visitantes que demonstram interesse pelo seu conteúdo e estão dispostos a fornecer os dados para uma abordagem segura para a venda do seu produto.
\n\n\n\nMas, para isso, é preciso fornecer conteúdos diferentes daqueles que ele acessava enquanto visitante.
\n\n\n\nAssim, pode-se dizer que o lead é a transição para uma nova forma de abordar e atender os interesses de determinada pessoa.
\n\n\n\nOu seja, agora que já indicamos um possível problema, é preciso direcioná-los para as soluções deste desafio.
\n\n\n\nEnquanto isso, a maioria das pessoas que acessam o seu conteúdo ainda estão na fase de reconhecimento do problema.
\n\n\n\nEntão, por meio dos seus textos de blog, por exemplo, eles identificam um possível desafio, presente em seu dia a dia, e partem em busca de uma solução.
\n\n\n\nSabemos que a criação de conteúdo é de extrema importância para fomentar o seu método. Mas, como direcionar seus leitores para as próximas etapas do funil de vendas?
\n\n\n\nComo já dito, o lead é aquele que já indicou interesse pelo trabalho realizado pela sua empresa e está pronto para avançar para uma próxima etapa.
\n\n\n\nDessa forma, é preciso fornecer conteúdos mais detalhados e que motivem uma troca com quem vai consumir o seu produto. Ou seja, é preciso agregar valor à suas produções.
\n\n\n\nAssim, enquanto sua empresa fornece um material exclusivo, o seu lead contribui com os dados para um futuro contato ou envio de materiais de nutrição.
\n\n\n\nMas, como conseguir os dados para contatar o seu lead?
\n\n\n\nExistem diversas formas de estreitar a relação com o seu visitante e, assim, indicar para eles as possíveis soluções para o problema citados nas etapas anteriores.
\n\n\n\nA seguir, vou indicar quais os melhores formatos para aumentar a sua captação de leads e guiar as pessoas até as soluções oferecidas pela sua empresa.
\n\n\n\nEste é o conteúdo mais utilizado em diversas estratégias de marketing, para estimular, nutrir e gerar leads.
\n\n\n\nCom este formato, é possível aprofundar os temas, fato que torna o material mais valioso para aqueles que buscam informações sobre a sua área.
\n\n\n\nO e-book, por apresentar o tópico de interesse de forma mais completa, fornece muitos benefícios para quem procura informações sobre determinado tema.
\n\n\n\nDessa forma, por possuir mais valor, a pessoa interessada não se importa em trocar seus dados de contato ou outros dados com base na necessidade da sua equipe de vendas.
\n\n\n\nAlém disso, as informações solicitadas para a aquisição do arquivo, podem variar de acordo com a sua relevância e aprofundamento do tema.
\n\n\n\nUm dos pontos negativos para a produção de um e-book, é a demanda de tempo e pessoas para a produção. Pois, por se tratar de um conteúdo mais extenso e exclusivo, exige mais cuidado quanto a pesquisa e escrita.
\n\n\n\nAlém disso, é preciso realizar trabalhos de diagramação e a confecção de uma Landing Page para colher os dados do seu lead.
\n\n\n\nPorém, todos os esforços dedicados a esse tipo de projeto, proporcionam bons resultados quando o assunto é gerar leads.
\n\n\n\nUma estratégia para geração de leads não deve ser feita apenas com conteúdo em texto. Por isso, o webinar é uma boa opção para variar os meios usados pela sua equipe.
\n\n\n\nA eficiência do formato pode ser comprovada por meio da ascensão deste tipo de mídia na internet. Por isso, os webinars podem apresentar impacto positivo na geração de leads da sua empresa.
\n\n\n\nAlém disso, apresentam baixo custo de produção e são excelentes para aproximar os seus leads, principalmente, por permitir mais interação.
\n\n\n\nTudo que você precisa para produzir, é uma boa conexão com a internet, uma câmera e conteúdo de qualidade para transmitir aos seus espectadores.
\n\n\n\nAlém do mais, esse formato garante mais liberdade quanto ao tema apresentado, que pode ser básico ou avançado, tudo depende das necessidades da sua empresa.
\n\n\n\n![\"saiba-como-diferenciar-seus-metodos-e-aumentar-a-geração-de-leads\"](\"https://beatz.com.br/wp-content/uploads/2022/01/blog-1-gerar-leads-meio.png\")
Os infográficos são uma ótima opção para oferecer informações de forma dinâmica e visual.
\n\n\n\nAlém disso, muitas vezes, o formato pode ser o ideal para o lead que procura uma maneira mais fácil e intuitiva de absorver o conteúdo.
\n\n\n\nApesar de ser comum no complemento de textos para blog, os infográficos podem conter o valor necessário para que o seu lead forneça os dados para contato.
\n\n\n\nAlém disso, também, podem apresentar novos conceitos ou aprofundar tópicos que já foram citados em outros materiais.
\n\n\n\nAdemais, esse formato pode exercer impacto positivo para a geração de leads e ofertar, de forma visual, as informações que são essenciais para a qualificação no funil de vendas.
\n\n\n\nA planilha é um dos meios de organização mais importantes do mercado, isso porque, faz parte do cotidiano de diversos setores.
\n\n\n\nDessa forma, pode exercer diversas finalidades, desde a execução de projetos até a auditoria dos resultados.
\n\n\n\nAssim, as planilhas podem conter valor significativo para os seus leads, o que estimula a troca pelas informações que serão utilizadas pela sua equipe de vendas, por exemplo.
\n\n\n\nOutro fator, que reforça os benefícios dessa abordagem para gerar leads, é a facilidade de produção, que pode ocorrer através de inúmeras plataformas online atualmente.
\n\n\n\nDessa maneira, é possível ofertar algo simples e que agrega valor para a vida do seu cliente em potencial.
\n\n\n\nFacilitar o cotidiano do seu lead, é a melhor forma de alcançar os objetivos do seu projeto.
\n\n\n\nAssim, com base nas necessidades comuns daqueles que podem se tornar usuários do seu produto ou serviço, é possível oferecer recursos que auxiliem em seu dia a dia.
\n\n\n\nPodemos aplicar de forma prática em diversas ocasiões, seja em uma apresentação de slides ou em um checklist para acompanhar os passos de um processo.
\n\n\n\nPor oferecer praticidade na vida do seu lead, estes modelos possuem um grande valor, fato que facilita a troca de informações.
\n\n\n\nAlém disso, são fáceis de produzir, mas, é preciso se basear em uma persona, para que o modelo atinja a necessidade do seu lead.
\n\n\n\nAgora que você sabe o que produzir para gerar mais leads, é preciso se preparar para as próximas etapas da sua estratégia de marketing.
\n\n\n\nIsso porque, nem todo lead está pronto para fechar negócio com a sua empresa e precisa receber mais materiais até chegar no objetivo.
\n\n\n\nDessa forma, é preciso iniciar o processo de qualificação desse lead, com base nas informações já obtidas na troca pelo material rico.
\n\n\n\nSem dúvida, é comum que as empresas esperem um rápido resultado em um plano de marketing. Entretanto, a qualidade dos leads é o essencial.
\n\n\n\nAssim, por mais que possa demorar, a maturação dos seus leads é uma etapa fundamental para poupar recursos e aumentar a eficiência da sua equipe de vendas.
\n\n\n\nAlém disso, é preciso levar em consideração todas as etapas do funil de vendas, para conquistar o seu cliente de forma eficiente.
\n\n\n\nQuer saber como realizar de maneira eficaz todas as etapas de qualificação dos seus leads? Acesse nosso blog e fique por dentro de todas as novidades!
\n', 'Gerar Leads: 5 iscas que vão te ajudar a fisgar novos clientes', 'Saiba como aumentar a sua taxa de conversão e conquistar mais clientes.', 'publish', 'closed', 'open', '', 'gerar-leads-5-iscas-que-vao-te-ajudar-a-fisgar-novos-clientes', '', 'https://beatz.com.br/blog/aumentando-seus-resultados-com-estrategias-de-marketing/\nhttps://beatz.com.br/blog/como-organizar-seu-funil-de-vendas/', '2022-02-18 10:42:47', '2022-02-18 13:42:47', '', 0, 'https://beatz.com.br/?p=3956', 0, 'post', '', 0), (3987, 18, '2024-03-07 15:27:40', '0000-00-00 00:00:00', '\nO cenário de pandemia em que vivemos, fez com que as empresas de todos os ramos que conhecemos, tivessem que mudar a sua forma de vender para, assim, continuarem ativas no mercado. Com o setor imobiliário não foi diferente. Em razão de todos esses acontecimentos e mudanças no mercado, o marketing digital passou a ser mais visto.
\n\n\n\nDo dia para noite, corretores, imobiliárias e construtoras tiveram que ser mais criativas para mudar os seus processos e rotinas de trabalho.
\n\n\n\nHoje em dia, sempre que queremos fazer a compra de um produto, o nosso ponto de partida tem sido a internet. E no setor de imóveis tem ocorrido o mesmo, já que a primeira opção de uma pessoa que busca por um imóvel, é fazer uma pesquisa no Google.
\n\n\n\nE é neste ponto que queremos chegar. Nesse texto, vamos mostrar como a Masotti, uma empresa desta área, conseguiu resultados muito positivos com nossas estratégias
\n\n\n\nEntão, se você quer saber mais sobre a área de marketing digital imobiliário, e quer entender sobre o assunto, vamos te contar tudo a partir de agora!
\n\n\n\nO marketing digital tem influenciado muito no aumento de resultados de diversos negócios e, com as empresas do ramo imobiliário não tem sido diferente.
\n\n\n\nUm bom exemplo de crescimento por meio de estratégias de marketing imobiliário, é a Masotti Investimentos. Com o uso de estratégias de Inbound Marketing e Performance usados pela Beatz, já foi possível ver muitos resultados positivos.
\n\n\n\nPara realizarmos essas estratégias, usamos os 4 pilares da Inboud Marketing, que são:
\n\n\n\nAlém do Inbound Marketing, foi usado, também, estratégias de performance para os empreendimentos. Onde são usados uma série de anúncios digitais, com o intuito de atrair leads que estão prontos para comprar.
\n\n\n\nDe acordo com a Marília Fonsceca, os resultados obtidos com essas estratégias foram de xxxxxx, e eles estão muito contentes com o número de conversões em seu site.
\n\n\n\nOu seja, com a ajuda da nossa equipe, a renomada empresa conquistou mais visibilidade, passou a segmentar melhor seus produtos e a atrair o público que desejava, através de conteúdos estratégicos, que melhoraram a posição nos mecanismos de busca e aumentaram a chance da marca ser vista como uma referência no mercado em que atua.
\n\n\n\nO marketing digital imobiliário, é um conjunto de estratégias online o offline, que são aplicadas para fazer a promoção de uma empresa do ramo de imóveis.
\n\n\n\nEssa estratégia está totalmente focada em divulgar negócios, fortalecer a marca e, também, criar conexões entre empresas do setor mobiliário.
\n\n\n\nEssas ações, se feitas da maneira correta, podem ajudar na venda de imóveis e contribuir gerando mais oportunidades de negócios, atraindo, assim, pessoas realmente interessadas na compra ou aluguel de imóveis.
\n\n\n\nEntender o conceito de marketing imobiliário, e conhecer os seus benefícios é a parte mais fácil. Mas, afinal, como isso funciona na prática?
\n\n\n\nAo entrar nessa área, você pode perceber alguns desafios na hora de desenvolver a sua estratégia.
\n\n\n\nEm primeiro lugar, vale lembrar que a concorrência nesse ramo é muito alta, e que, por ter um alto valor de investimento, torna-se um processo de vendas lento. Sem contar que, ao vender um imóvel, o corretor não tem que lidar somente com o dinheiro do cliente, mas, também, com suas emoções e objetivos de vida.
\n\n\n\nPorém, com o marketing digital, é possível superar esses desafios e criar uma estratégia de sucesso.
\n\n\n\nTer um site preparado para conversão, é um ponto muito importante para transformar visitantes em leads.
\n\n\n\nUsar o Inbound Marketing no seu processo de vendas, é crucial para atrair novos clientes e fechar negócios.
\n\n\n\nPara essa estratégia ter sucesso na prática, é importante que seja produzido conteúdo regularmente, para se tornar uma autoridade na área, tanto no site como nas redes sociais.
\n\n\n\nPensar como o seu público-alvo, é outra ação que ajuda muito neste processo. Pois, de certa forma, você vai entender mais sobre a pessoa que você está atendendo.
\n\n\n\nContudo, podemos perceber que, para realizar essa tarefa na prática, é necessário muito esforço e dedicação para conseguir uma boa estratégia de marketing digital.
\n\n\n\nSem dúvidas, todas as estratégias citadas podem te aproximar do seu objetivo. No entanto, o ideal é que você busque por profissionais qualificados para te ajudar nessa jornada.
\n\n\n\nPodemos perceber que a prática do marketing no ramo imobiliário é de muita importância, ainda mais, tendo em vista o cenário atual em que estamos.
\n\n\n\nPorém, se ainda restam dúvidas da sua parte, separamos 5 vantagens que o marketing digital pode oferecer ao seu negócio. Confira:
\n\n\n\nEsse, é um dos principais objetivos de se investir em marketing imobiliário. Com ele, você cria uma boa relação com os clientes, tornando-se uma referência para eles, ofertando uma melhor experiência.
\n\n\n\nEntão, se você atua nesse ramo, precisa saber que, ter uma boa relação com o seu cliente é fundamental.
\n\n\n\nUsando o marketing imobiliário, é possível aumentar a divulgação do seu negócio, de imóveis e serviços oferecidos.
\n\n\n\nAlém disso, com a frequência de postagens em redes sociais e criação de conteúdo, você se mantém na memória do público. Sendo assim, pessoas que já compraram de você, são mais propensas a indicar a sua empresa pra alguém.
\n\n\n\nEssa estratégia, quando bem conduzida, garante que a mensuração dos resultados seja feita através de números concretos, como, por exemplo, os seus indicadores de desempenho.
\n\n\n\nSendo assim, é possível estruturar uma base sólida para a sua tomada de decisões.
\n\n\n\nQuanto maior a quantidade de conteúdo relevante que você publica, mais valor você entrega para o seu público.
\n\n\n\nCom a entrega desses conteúdos relevantes, você se torna um modelo forte no mercado imobiliário. Sendo assim, o cliente deposita ainda mais confiança na sua empresa.
\n\n\n\nQuando falamos de vendas de imóveis, sabemos que temos um processo comercial mais lento. Pois, trata-se de um grande investimento.
\n\n\n\nPorém, se você investe em marketing e gera conteúdo de valor, fornecendo soluções para as necessidades do consumidor, a tendência é que esse ciclo seja acelerado.
\n\n\n\nUsando o marketing digital imobiliário, você pode fechar vendas mais rápido que usando os métodos tradicionais.
\n\n\n\nVocê está pronto para fazer como a Masotti e aumentar os seus resultados com o auxílio da Beatz?
\n\n\n\nEntão, fale com um de nossos especialistas e saiba mais sobre os nossos serviços!
\n\n\n\nAlém disso, acompanhe o nosso blog e fique por dentro de tudo sobre o marketing digital e as vantagens que ele pode te oferecer.
\n', 'Descubra como o marketing digital imobiliário está ajudando as empresas a crescerem em média xx%', 'Quer aumentar os resultados da sua empresa do ramo imobiliário? A Beatz tem estratégias infalíveis de marketing digital para você!', 'draft', 'closed', 'closed', '', 'aumente-suas-vendas-com-o-marketing-digital-imobiliario', '', '', '2024-03-07 15:27:40', '2024-03-07 18:27:40', '', 0, 'https://beatz.com.br/?post_type=case&p=3987', 0, 'case', '', 0), (3989, 18, '2022-02-15 09:52:28', '2022-02-15 12:52:28', '\nUnir vendas e marketing é, sem dúvida, uma das melhores estratégias para empresas que buscam crescer ainda mais no mercado.
\n\n\n\nEssa integração pode acontecer através de um setor de pré-vendas, que, amparado por uma determinada tecnologia, trabalha para coletar os dados mais importantes dos leads.
\n\n\n\nQuer tirar todas as suas dúvidas sobre esse tema? Então, continue a leitura que já te explicaremos um pouco mais sobre o assunto.
\n\n\n\nDe fato, todas as empresas sabem a importância que as vendas possuem. E, claro, conquistar o mercado é uma tarefa que traz um grande diferencial, visto que a concorrência e a necessidade de se reinventar estão em constante crescimento.
\n\n\n\nCom essa aceleração, os leads ganham a maturidade necessária durante todo o processo de atração e, assim recebem a ligação do setor vendas.
\n\n\n\nTodo esse caminho até a etapa final, ajuda na questão de confiabilidade entre o lead e a empresa, fazendo com que ele tenha uma ótima experiência pelo atendimento personalizado.
\n\n\n\nAlém disso, a grande quantidade de conteúdos à disposição, deixou ainda mais claro que as marcas precisam educar seus clientes para que a jornada de compra se torne algo mais prático.
\n\n\n\nPor isso, vou te mostrar abaixo, os motivos que revelam a união dos setores de marketing e vendas, como uma atitude muito vantajosa.
\n\n\n\nSem dúvida, trabalhando juntos, os departamentos de marketing e vendas conseguem garantir vantagens como: melhoria na comunicação e sincronia nas ações, além de aumento nas chances de vendas já que essa união pode gerar estratégias muito mais assertivas.
\n\n\n\nMas, afinal, como isso pode acontecer na prática?
\n\n\n\nComo sabemos, pelo menos metade do processo feito pelos consumidores é através de pesquisas pela internet, sem que tenham qualquer contato com vendedores. Uma das melhores estratégias, e mais eficientes, é o Inbound Marketing, como você pode conferir em nosso texto sobre o assunto
\n\n\n\nO gerenciamento de uma empresa exige que as equipes de vendas e de marketing trabalhem juntas e que os times estejam sempre em sintonia. Pois, com a junção das estratégias de marketing e do conhecimento comercial sobre o seu segmento e seus possíveis clientes, é possível alcançar resultados melhores e aumentar suas vendas com mais facilidade.
\n\n\n\nEnfim, na prática, é preciso que criem ações intencionais com o intuito de captar novos públicos. Uma boa opção para apresentar o seu produto e, em seguida, vendê-lo, é o desenvolvimento de materiais ricos, que podem ser idealizados com a ajuda e a experiência desses dois tipos de profissionais.
\n\n\n\nLogo após apresentar o seu material, de forma gratuita ao seu cliente, é iniciado o fluxo de nutrição, que visa levar o lead ao próximo estágio do funil até que ele esteja totalmente preparado para realizar a compra.
\n\n\n\nOu seja, após o marketing realizar a entrega do conteúdo adequado e obter as informações que o cliente precisa, o setor comercial entra em ação. Pois, é a hora de transformar a oportunidade em venda.
\n\n\n\nAgora que você já entendeu sobre a importância da integração de vendas e marketing, veja como esse passo é realizado.
\n\n\n\nEm primeiro lugar, o setor de marketing realiza as ações pensadas após a coleta de informações feita pelo setor de vendas.
\n\n\n\nEm seguida, após identificar o perfil do seu cliente ideal, fica mais fácil criar as personas. E, como resultado, as estratégias são direcionadas para o tipo de lead que você deseja atingir.
\n\n\n\nCom isso, o processo de decisão se torna ainda mais direto e simples, visto que é provável que o lead aceite a solução.
\n\n\n\nEntretanto, para que esse processo realmente funcione no dia a dia, é ideal seguir alguns passos simples. Sendo eles:
\n\n\n\n![\"junção-de-departamentos-ajuda-a-criar-mais-oportunidades\"](\"https://beatz.com.br/wp-content/uploads/2022/01/blog-2-vendas-e-marketing-meio.png\")
Além de vender mais e melhor, você sabe o que mais essas estratégias podem oferecer de benefícios para a sua empresa? Veja mais!
\n\n\n\nEssa união vai além de apenas entregar leads; ela ainda ajuda com uma visão a curto, médio e longo prazo dos resultados para ambas as áreas. Assim, a empresa consegue antecipar-se para as ações que contribuem na melhoria do desempenho, e a definir quais atos devem ter prioridade no final de cada mês.
\n\n\n\nCom isso, enquanto o departamento de marketing foca na geração e nutrição de mais leads, a equipe de vendas pode se concentrar em criar técnicas mais elaboradas para a conversão, acompanhamento de novos clientes e avaliar seus retornos financeiros.
\n\n\n\nQuando identificamos os comportamentos, características, interesses e principais necessidades da nossa persona, é possível aumentar a capacidade estratégica do negócio, além de antecipar ações.
\n\n\n\nCom a estrutura em conjunto, é possível acompanhar os processos desde a captação, até que o lead tome sua decisão.
\n\n\n\nTudo isso, é pensado para diminuir possíveis churns, melhora na taxa de lifetime value e ticket médio.
\n\n\n\nDe fato, toda empresa possui objetivos e, na maioria deles, envolve alcançar um número maior de possíveis clientes para melhorar suas vendas.
\n\n\n\nMesmo que pareça óbvio, ao traçar as metas em conjunto, as duas áreas trabalham focadas em um único alvo. Ou seja, conseguem se preparar para atender e priorizar determinadas ações em um pequeno espaço de tempo.
\n\n\n\nAntes de tudo, sabemos como as informações do departamento de vendas e marketing são importantes e não podem se perder pelo caminho, além de precisarem estar sempre atualizadas, caso novos leads acabem chegando para iniciar as estratégias de venda.
\n\n\n\nPara evitar que isso aconteça, a melhor opção é o uso de softwares integrados para facilitar a captação e nutrição desses leads. Além da automação de marketing e CRM.
\n\n\n\nAgora que você já sabe sobre a importância de unir a equipe de vendas com a de marketing, confira algumas dicas que preparamos para que você alavanque as suas vendas e tenha o crescimento que sempre quis:
\n\n\n\nNos dias de hoje, é bem difícil encontrar um cliente que não se importe com o tempo de espera para ser atendido. Muitos procuram por um atendimento rápido e que consiga tirar todas as suas dúvidas.
\n\n\n\nÉ muito provável que ele chegue até a sua empresa através de algum texto de blog ou post em redes sociais. Então, se esforce ao máximo para demonstrar que a sua empresa é, realmente, tudo aquilo que prometeu ser nos materiais entregues aos clientes.
\n\n\n\nComo falamos anteriormente, é preciso educar o lead para que ele venha a se tornar um cliente potencial e fiel à sua empresa.
\n\n\n\nAssim, é importante criar um planejamento que mostre todo o caminho que seu lead deve fazer antes de, finalmente, chegar no fundo do funil e realizar a compra.
\n\n\n\nGostou dessas dicas e quer saber mais sobre o mundo do Marketing? Acesse o nosso blog e veja mais conteúdos!
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Saúde Mental - Topo', '', 'inherit', 'closed', 'closed', '', 'blog-2-saude-mental-topo-2', '', '', '2022-01-26 13:48:29', '2022-01-26 16:48:29', '', 3803, 'https://beatz.com.br/wp-content/uploads/2022/01/blog-2-saude-mental-topo.png', 0, 'attachment', 'image/png', 0), (4058, 13, '2022-01-26 13:48:46', '2022-01-26 16:48:46', '', 'Blog 2 - Saúde Mental - Meio', '', 'inherit', 'closed', 'closed', '', 'blog-2-saude-mental-meio-3', '', '', '2022-01-26 13:48:59', '2022-01-26 16:48:59', '', 3803, 'https://beatz.com.br/wp-content/uploads/2022/01/blog-2-saude-mental-meio-1.png', 0, 'attachment', 'image/png', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (4065, 18, '2022-01-28 14:29:56', '2022-01-28 17:29:56', '\nAumentar os resultados de uma empresa não é tarefa fácil. Mas, usando métodos e estratégias de marketing digital da maneira correta, é possível fazer com que a sua empresa seja vista no mercado. Hoje, vamos te mostrar como isso é possível, por meio de resultados reais de uma empresa de produtos de limpeza.
\n\n\n\nAfinal, para conseguir resultados expressivos em um mercado tão competitivo, recomenda-se fazer o uso das táticas adequadas, além de ter uma equipe de especialistas que conhecem as últimas tendências do mercado digital.
\n\n\n\nPor isso, ao longo deste texto vamos listar métodos que fizeram a Riccel, renomada empresa da área de limpeza profissional, conquistar muitos objetivos.
\n\n\n\nQuer saber mais? Então, não pare de ler e confira a seguir!
\n\n\n\nA Riccel é uma empresa, cuja missão é criar e fornecer soluções sob medida em tratamento de pisos e limpeza profissional, que são ecoeficientes. Sendo assim, fabricam seus produtos com base em matérias-primas de fontes renováveis.
\n\n\n\nPara aumentarmos o desempenho dessa empresa, foi escolhida a estratégia de Inbound Marketing, que consiste em: marketing de conteúdo, SEO, redes sociais e tráfego pago.
\n\n\n\nConheça as estratégias que usamos para conquistar os objetivos deste cliente:
\n\n\n\nO marketing de conteúdo, é uma tática voltada para criação de materiais em vários formatos, como, por exemplo: textos, vídeos, e-books e posts nas redes sociais).
Essa estratégia não faz, necessariamente, promoção direta da marca, mas mesmo assim, atrai o público-alvo para o seu negócio ao apresentar soluções para os problemas do mesmo.
\n\n\n\nAliás, os conteúdos produzidos são essenciais para aproximar a empresa do público que deseja, por meio de materiais que informem e eduquem os possíveis clientes, além de oferecer a chance da empresa se tornar uma referência na área em que atua.
\n\n\n\nQuando falamos de SEO, estamos nos referindo a um conjunto de estratégias de otimização, que visa alcançar melhores resultados para o seu site ou artigo em mecanismos de busca.
\n\n\n\nOu seja, quanto melhor for o seu conteúdo, melhor a sua posição e maior são as chances do seu site ser encontrado por um cliente em potencial.
\n\n\n\nIsso significa que, criando conteúdos otimizados de qualidade, você aumenta as chances do público que você deseja te encontrar em sites como o Google, por exemplo, quando buscarem pelos serviços que você oferece.
\n\n\n\nO tráfego pago, é usado como um método para investir em plataformas e sites que mostram o seu conteúdo com destaque para os usuários.
\n\n\n\nSendo assim, com ele é possível fazer com que os visitantes cheguem até o seu site, loja ou página por meio de anúncios publicitários.
\n\n\n\nAssim, seu negócio tem mais uma chance de chegar na frente dos concorrentes, caso opte por investir em mais essa estratégia.
\n\n\n\nCom a ajuda da Beatz na criação de suas táticas de marketing digital, a Riccel conseguiu aumentar os resultados e melhorar as suas vendas em XXX%
\n\n\n\nTambém tornou-se possível, gerar mais resultados em números de conversões no site.
\n\n\n\nDe acordo com Daniel Pistori e Patrícia Pistori, químico responsável e diretora administrativa, respectivamente, a empresa está muito feliz com os resultados tidos e o aumento de XXX% nas conversões em seu site.
\n\n\n\nA Beatz é uma empresa totalmente capacitada, que busca trazer resultados reais para os seu clientes.
\n\n\n\nSendo assim, estamos sempre em busca de melhoria e otimização do nosso time, para garantir os melhores resultados!
\n\n\n\nDessa forma, promovemos a todos os nossos clientes, soluções e estratégias superiores do mundo do marketing digital.
\n\n\n\nE você, está esperando o que para fazer como a Riccel e se tornar um case de sucesso da Beatz?
\n\n\n\nVenha aumentar os seus resultados com a gente!
\n\n\n\nFale com um especialista e tire todas as suas dúvidas!
\n\n\n\nAlém disso, contamos com conteúdos incríveis em nosso blog. Nele, você encontra tudo o que precisa saber sobre marketing digital e todos os seus benefícios.
\n\n\n\nAcesse, aproveite as nossas dicas e fique por dentro de nossas novidades!
\n', 'Veja como uma empresa de produtos de limpeza aumentou os seus resultados com o marketing digital', 'Cresça os resultados do seu negócio. Seja um cliente da Beatz Digital!', 'draft', 'closed', 'closed', '', 'como-aumentar-resultados-de-uma-empresa-de-produtos-de-limpeza', '', '', '2022-02-07 15:30:40', '2022-02-07 18:30:40', '', 0, 'https://beatz.com.br/?post_type=case&p=4065', 0, 'case', '', 0), (4086, 18, '2022-02-15 10:18:09', '2022-02-15 13:18:09', '\n\"Como vender mais?\" Essa é uma pergunta que grande parte dos empresários têm feito constantemente.
\n\n\n\nMas, saber como lucrar mais e usar as estratégias corretas para que, de fato, isso aconteça, é uma das partes mais difíceis de conseguir alcançar o objetivo de aumento de resultados em uma empresa.
\n\n\n\nAtualmente, existem diversas táticas para fazer com que os lucros de uma instituição cresçam de maneira significativa. Uma delas, é o funil em Y.
\n\n\n\nCom essa estratégia, você pode criar uma máquina de vendas, entender os processos necessários para conquistar o seu cliente e, como resultado, atingir o tão desejado aumento de lucros.
\n\n\n\nFoi pensando nisso que criamos esse conteúdo, especialmente para você que deseja alavancar de uma vez por todas os resultados do seu negócio e aumentar muito as suas vendas.
\n\n\n\nNesse artigo, você vai entender tudo sobre o funil em y e conhecer todos os benefícios que ele pode oferecer para a sua empresa.
\n\n\n\nO funil em y, é um modelo que vem constantemente substituindo o modelo de vendas tradicional, ganhando cada vez mais espaço no mercado.
\n\n\n\nEsse modelo consegue alinhar a área de marketing e vendas, com o intuito de alavancar a gerações de leads de uma empresa e, consequentemente, os seus resultados financeiros.
\n\n\n\nAlém disso, ele pode ser usado para garantir a presença de uma marca e, também a inteligência comercial do seu negócio.
\n\n\n\nDiferente do funil simples que estamos acostumados, que representa os passos do cliente na jornada de compras, o funil de vendas em y envolve estratégias de inbound e outbound marketing.
\n\n\n\nPara explicar melhor a funcionalidade desse funil, é preciso entender as práticas de inbound e outbound.
\n\n\n\nTrata-se de uma estratégia, focada em prospecção no mundo digital.
\n\n\n\nEla alcança os seus clientes por meio de uma maneira indireta. Por isso, é considerada como passiva, pois, os clientes em potencial encontram o seu negócio por conta própria, ou seja, eles que realizam o primeiro contato, sendo atraído por meio de conteúdos que ele mesmo está em busca.
\n\n\n\nDentro do seu site, o mesmo pode converter-se em um lead, no momento em que realiza uma ação, como por exemplo: baixar um material rico, preencher algum formulário ou clicar em um botão com chamada para uma ação.
\n\n\n\nA partir daí, ele torna-se um cliente em potencial que demonstrou interesse em consumir os seus produtos ou serviços.
\n\n\n\nJá o outbound, diferente do inbound, é uma estratégia de vendas que foca na abordagem do cliente. Enquanto o inbound é considerado como passivo, essa estratégia é tida como ativa.
\n\n\n\nÉ um modelo, no qual a sua empresa apresenta sua marca e realiza a abordagem oferecendo o seu produto ou serviço.
\n\n\n\nUma tática muito usada no outbound marketing, é o telemarketing. Onde o operador liga para o cliente e faz a proposta.
\n\n\n\nNas técnicas de outbound, também podemos incluir o uso de TV, rádio, flyers e outros caminhos que vão até o cliente, fazendo com que a empresa tenha o primeiro contato.
\n\n\n\nO que torna o funil de vendas em y tão eficaz, e o diferencia do modelo simples de funil, é a união do inbound e outbound marketing.
\n\n\n\nNo final das contas, o objetivo de ambas as estratégias, é o mesmo: captar leads.
\n\n\n\nEntão, o que as diferenciam, é a forma como a ação é realizada. E quando estão unidas, podem acrescentar uma série de vantagens.
\n\n\n\nCom essa junção, é possível entender ainda mais sobre o perfil de cada lead. Sendo assim, se torna ainda mais fácil estabelecer uma estratégia para selecionar a melhor abordagem que fará com que o possível cliente responda da melhor forma.
\n\n\n\nContudo, a estrutura de um planejamento de funil em y, requer que todos os processos estejam bem estruturados.
\n\n\n\nAlém disso, essa estratégia também aproxima o cliente da marca. Com isso, consegue facilitar o processo de fidelização.
\n\n\n\n![\"cresça-o-seu-negócio-usando-funil-em-y\"](\"https://beatz.com.br/wp-content/uploads/2022/02/cresca-o-seu-negocio-usando-funil-em-y.png\")
Essa estratégia de funil pode oferecer um retorno muito grande para o seu negócio. Afinal, o lucro acaba mais assertivo quando aplicamos dedicação e tempo em clientes que realmente estão interessados no produto.
\n\n\n\nAlém disso, esse método oferece uma maior captação de leads, sendo eles qualificados. Dessa forma, ao final da estratégia é possível obter resultados extremamente satisfatórios.
\n\n\n\nA integração das áreas de inbound e outbound contribuem para a criação de processos mais eficientes e assertivos. Juntos, os profissionais trabalham de maneira simultânea e com os mesmos objetivos.
\n\n\n\nPor isso, otimizar sua equipe e empresa para a realização de estratégias de funil em y, é uma ótima maneira de aumentar seus resultados de forma significativa.
\n\n\n\nAgora que você já sabe mais sobre o funil em y, conheça todas as vantagens de aplicá-lo em seu negócio.
\n\n\n\nE não podemos esquecer da maior vantagem, que é o aumento significativo nos lucros da sua empresa.
\n\n\n\nAgora que você já tem todas as informações sobre o funil de vendas em y, deve estar se perguntando como colocar essa estratégia na prática. Calma, que vamos te ensinar!
\n\n\n\nAntes de tudo, é muito importante ter em mente que é necessário um monitoramento constante de todas as métricas do seu negócio.
\n\n\n\nPois, o objetivo dessa implementação é integrar duas técnicas, o que vai gerar uma grande crescente no fluxo de leads.
\n\n\n\nContudo, para iniciar essa estratégia, treinar as suas equipes é um outro ponto que merece muita atenção. Pois, eles precisam estar capacitados para conseguir gerar bons resultados.
\n\n\n\nEsse modelo de funil, é a melhor maneira de unir as estratégias de inbound e oubound marketing. Ao adotá-lo, é possível acelerar os seus resultados e, também facilita a sua gestão comercial.
\n\n\n\nPor mais que qualquer mudança em estratégias exija muito tempo e dedicação, aderir a esse modelo de funil trará excelente aumento de resultados futuros para o seu negócio.
\n\n\n\nTenho certeza que, agora que você já conhece mais sobre essa estratégia, e como pode ser aplicada, suas vendas vão aumentar de forma significativa.
\n\n\n\nSe ainda restaram dúvidas sobre o assunto, fale com nossos especialistas. Eles são altamente capacitados e estão prontos para te ajudar!
\n\n\n\nEntão, se você gostou desse conteúdo e quer saber mais sobre estratégias de marketing, fique de olho em nosso blog e não perca as novidades.
\n', 'Como otimizar a sua empresa e equipe utilizando o funil em Y', 'Descubra nessa artigo a forma mais eficaz de aumentar as suas vendas por meio de estratégias de marketing digital.', 'publish', 'closed', 'open', '', 'descubra-tudo-sobre-funil-em-y', '', '\nhttps://beatz.com.br/blog/vendas-e-marketing-descubra-como-aumentar-seus-resultados-com-essa-integracao/', '2022-02-18 10:47:00', '2022-02-18 13:47:00', '', 0, 'https://beatz.com.br/?p=4086', 0, 'post', '', 0), (4089, 18, '2022-02-15 10:09:30', '2022-02-15 13:09:30', '\nO inbound e o outbound, são duas estratégias distintas para se trabalhar na área do marketing digital e fazer crescer as vendas do seu negócio.
\n\n\n\nAmbas, sozinhas, conseguem gerar ótimos resultados de vendas. Porém, esses resultados podem tornar-se ainda mais significativos quando ocorre a união dessas duas estratégias.
\n\n\n\nApesar de terem formatos diferentes de abordagem, conseguem destacar-se de maneira positiva quando unidas.
\n\n\n\nMuitas empresas estão optando por usar essas técnicas de maneira conjunta, por isso, conseguem ter um resultado muito relevante em suas vendas.
\n\n\n\nEntão, se você deseja aumentar os seus lucros, leia esse artigo e descubra o segredo que está fazendo com que as empresas do Brasil vendam muito mais.
\n\n\n\nAntes de falarmos em como lucrar mais unindo essas duas estratégias, é muito importante saber um pouco mais sobre a função de ambas quando aplicadas sozinhas.
\n\n\n\nComo dito antes, as duas estratégias possuem formas de abordagem completamente diferentes uma da outra e, por isso, é de muita importância entender mais a fundo sobre cada uma delas.
\n\n\n\nO principal foco dessa tática é atrair e fidelizar os clientes. Usando um termo muito conhecido para definir essa estratégia, já dá para conhecer qual o objetivo da mesma.
\n\n\n\nTambém conhecido como marketing de atração, tem como ideia principal, atrair o cliente até a sua empresa, como o próprio nome já deixa claro.
\n\n\n\nO outbound marketing, é considerado uma das formas mais tradicionais de divulgação de marcas e empresas.
\n\n\n\nPortanto, essa estratégia é a mais proativa e engloba mídias mais convencionais como: publicidade em rádios, TVs, outdoors, materiais impressos, jornais e revistas.
\n\n\n\nAmbas as estratégias, podem gerar ótimos resultados para o seu negócio. Porém, para escolher a melhor para a sua empresa, é necessário que você saiba sobre algumas vantagens e desvantagens de ambas.
\n\n\n\n![\"aumente-seus-resultados-com-inbound-e-outbound-marketing\"](\"https://beatz.com.br/wp-content/uploads/2022/02/aumente-seus-resultados-com-inbound-e-outbound-marketing.png\")
A dúvida que muitas pessoas têm no momento de investir em uma estratégia de marketing digital, é saber qual será a mais eficaz para o seu negócio.
\n\n\n\nPorém, a resposta para essa pergunta não é tão simples.
\n\n\n\nPor isso, é preciso, antes de tomar a decisão, analisar todos os pontos em consideração em busca de definir qual metodologia é mais interessante para o seu negócio.
\n\n\n\nPara fazer isso, é necessário levar em conta as características de cada tipo de método e os objetivos da marca.
\n\n\n\nContudo, mais importante que escolher entre uma ou outra, é levar em consideração que os melhores resultados podem ser conquistados com a união dessas duas estratégias. Elas trabalham muito bem juntas, uma complementando a outra.
\n\n\n\nAtualmente, no setor B2B, uma outra estratégia que, de certa forma, une o inbound e outbound, vem ganhando muita força. Essa tática é conhecida como: Account Based Marketing (ABM)
\n\n\n\nConfira mais sobre essa tática e como ela está sendo usada para gerar maiores resultados.
\n\n\n\nEssa estratégia é totalmente focada em contas pré-definidas. Ou seja, primeiro seleciona-se quem são os clientes em potencial para depois realizar as campanhas e atraí-los.
\n\n\n\nEssa tática, evita problemas com a prospecção de clientes desqualificados que têm dificuldade em avançar na jornada de compras.
\n\n\n\nEm resumo, o ABM consiste em pegar uma lista de prospecção de perfil de ideal de clientes e trabalhar a mesma, paralelamente, com a sua estratégia de inbound marketing.
\n\n\n\nColocar essa estratégia em prática pode parecer mais fácil do que realmente é. Então, o recomendado, é que você tenha uma equipe especializada na área de marketing para te ajudar.
\n\n\n\nSendo assim, vou te ensinar 5 passos que te auxiliarão no seu processo para aumentar as vendas por meio dessa estratégia. Confira:
\n\n\n\nPortanto, tenho certeza que seguindo à risca esse passo a passo, é possível fazer com que os seus resultados tenham aumentos significativos.
\n\n\n\nNem sempre, todos os leads conquistados através do outboud marketing estão no momento certo para realizar a compra.
\n\n\n\nEm muitas vezes, eles têm o perfil ideal para concretizar a compra, porém, ainda não compreenderam como a solução pode aplicar-se em seu negócio, o que impede de avançarmos na negociação.
\n\n\n\nContudo, para garantir que a transação seja feita, o ideal é encaminhar o lead imaturo do outbound, para ser nutrido por fluxos do inbound marketing. Dessa forma, o mesmo passará a receber conteúdos que o deixará informado sobre seus produtos, serviços e benefícios que ele pode ter ao adquiri-lo.
\n\n\n\nSendo assim, para fazer a integração entre essas estratégias, as equipes de vendas e marketing precisam estar muito bem alinhadas.
\n\n\n\nAlém disso, fazer o uso de ferramentas de marketing e vendas é fundamental. Pois, assim, torna-se possível gerenciar os processos de forma integrada, e isso é vital para otimizar o funcionamento dessas áreas simultaneamente.
\n\n\n\nPortanto, o aumento dos seus resultados pode crescer de forma significativa. Pois, juntas, essas duas estratégias permitem te fazer lucrar muito acima do esperado.
\n\n\n\nPara escolher a melhor tática para o seu negócio, é preciso que várias ações sejam estudadas para definir aquela que melhor se encaixa em sua empresa.
\n\n\n\nSendo assim, ter objetivos claros e analisar o seu público é um dos pontos fundamentais para realizar um análise.
\n\n\n\nOutro ponto que não deve ser descartado, é ter um planejamento muito bem organizado e estruturado.
\n\n\n\nEntretanto, apesar de, para algumas pessoas isso parecer simples, para o marketing digital gerar resultados positivos em seu negócio, é necessário uma equipe especializada.
\n\n\n\nAssim, contratar uma agência para te ajudar a escolher as melhores estratégias para a sua empresa é fundamental.
\n\n\n\nEntão, se você deseja saber mais sobre essas técnicas e conhecer melhor o mundo do marketing digital, fale com um especialista e fique ligado em nosso blog para mais conteúdos como esse!
\n', 'Inbound e outbound: descubra os segredos das empresas que mais vendem no Brasil', 'Descubra quais estratégias que as empresas estão usando para aumentar as suas vendas.', 'publish', 'closed', 'open', '', 'como-vender-mais-com-inbound-e-outbound', '', 'https://beatz.com.br/blog/importancia-do-marketing-digital/\nhttps://beatz.com.br/blog/marketing-de-conteudo-o-que-e-e-como-atrair-novos-clientes-com-esse-foco/', '2022-02-18 10:45:23', '2022-02-18 13:45:23', '', 0, 'https://beatz.com.br/?p=4089', 0, 'post', '', 0), (4093, 18, '2024-03-08 13:30:25', '2024-03-08 16:30:25', '\nAumentar as vendas de um negócio, é o principal foco de pessoas que têm uma empresa e querem ter retorno positivo.
\n\n\n\nPor isso, investir em técnicas de marketing tem sido uma opção muito procurada por esses empreendedores nos dias atuais.
\n\n\n\nCom o frequente avanço da tecnologia, conquistar visibilidade no mercado digital tem sido uma tática e tanto para aumentar o número de vendas de produtos ou serviços de uma empresa.
\n\n\n\nNo ramo de imóveis, essas estratégias de marketing digital, também conhecidas como marketing para construtoras, estão sendo cada vez mais usadas, trazendo retornos muito positivos para esse perfil de empresas.
\n\n\n\nAliás, este é o caso de um de nossos clientes, a AB+ Urbanismo, que conseguiu vender XXX milhões usando nossas táticas de vendarketing.
\n\n\n\nCom a união da equipe de vendas e de marketing, a construtora AB+ Urbanismo, com auxílio da Beatz Digital, conseguiu atingir uma meta de vendas de XXX milhões.
\n\n\n\nPara conquistar esses objetivos, a Beatz entrou com a parceria na área de marketing de performance, enquanto a AB+ otimizou o seu setor de vendas.
\n\n\n\nO marketing de performance, consiste em realizar as ações com base nos resultados à partir de análise de dados. Ou seja, ele consegue identificar se o investimento feito em mídias sociais está dando certo.
\n\n\n\nPar darmos início em nossa estratégia, concentramos as campanhas em alguns empreendimentos específicos e direcionamos os anúncios nas regiões em que eles estão. Além disso, nossa produção foi focada no público alvo da construtora.
\n\n\n\nA estratégia que foi usada, pode agregar muitos benefícios para a sua empresa, assim como agregou para a AB+.
\n\n\n\nCom a ajuda de profissionais capacitados, você pode alcançar seus objetivos de maneira muito mais rápida. Pois, para desenvolver essa estratégia, é preciso usar diversas ferramentas e plataformas de marketing digital.
\n\n\n\nEntão, podemos concluir que a união das equipes, formando o vendarketing, foi fundamental para o incremento dos resultados.
\n\n\n\nComo já está claro em seu próprio nome, vendarketing é a junção de dois termos muito conhecidos: vendas e marketing.
\n\n\n\nSendo assim, a estratégia de unir esses dois setores, tem sido um triunfo para muitas empresas que têm aderido à ideia.
\n\n\n\nCom esse trabalho em equipe, é possível gerar mais oportunidades de vendas e fazer abordagens comerciais mais eficazes.
\n\n\n\nCom a ajuda do marketing para construtoras, é possível desenvolver o vendarketing dentro do seu negócio e aumentar os seus lucros.
\n\n\n\nAs áreas de vendas e marketing, são as principais responsáveis por gerar mais busca e otimizar a gestão da marca.
\n\n\n\nPortanto, essa união pode colaborar muito nos resultados da sua empresa, por conta dos vários benefícios que ela pode oferecer ao seu negócio.
\n\n\n\nQuando o vendarketing é usado, fica ainda mais fácil alcançar as metas da empresa. Dessa forma, é possível saber quantas oportunidades o time de marketing consegue gerar para que o pessoal de vendas possa converter.
\n\n\n\nAlém disso, a união permite a mensuração de dados. É possível avaliar, por meio de relatórios, o desempenho de cada campanha e de negociações de vendas, tendo como comprovar quais ações têm sido mais eficazes.
\n\n\n\nAssim, com base nessas melhorias, é possível perceber que, se importar da maneira correta, a melhora nos resultados torna-se inevitável. Sendo possível, melhorar a experiência dos seus clientes em potencial.
\n\n\n\nPara criar uma base sólida no mercado, as construtoras têm buscado por planos poderosos de marketing.
\n\n\n\nOs trabalhos dentro de uma construtora envolvem muitos segmentos de atuação e, uma área que deve ser vista como a mais importante, é o setor de marketing.
\n\n\n\nEntão, se você atua na área de construção civil, confira como é possível usar esse setor em seu favor por meio de estratégias. Com a ajuda da nossa equipe, você pode:
\n\n\n\nA comercialização online do seu negócio, merece um plano de marketing muito bem estruturado.
\n\n\n\nPor isso, é de muita importância que, ao fazer uma estratégia de marketing, você tenha uma equipe especializada, ajudando nos bastidores, em todo o processo.
\n\n\n\nCom o auxílio da Beatz Digital, a AB+ Urbanismo vendeu milhões por meio das estratégias de vendarketing.
\n\n\n\nFaça como eles e tenha um plano de marketing totalmente único para o seu negócio. Entre em contato com a nossa equipe e fale com um de nossos especialistas. Estamos à disposição para te ajudar!
\n\n\n\nMas, se ainda deseja mais informações sobre o universo do marketing digital, fique ligado em nosso blog e acompanhe as maiores novidades do mercado!
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\n\n\n\nJá está evidente para todos, o grande avanço da internet na vida da população mundial. O crescimento simbólico da tecnologia no mundo, tem agregado diversas vantagens para a vida das pessoas.
\n\n\n\nVários setores têm se desenvolvido por conta desse frequente crescimento, principalmente, após o início do momento de pandemia, em que estamos vivemos.
\n\n\n\nO e-commerce já era uma área que vinha, cada vez mais ganhando força e, com o decorrer do tempo, isso não parou de acontecer.
\n\n\n\nA cada ano os seus números aumentam, já que as pessoas têm buscado, cada vez mais, as compras online. Os brasileiros estão se sentindo cada vez mais confiantes ao realizar compras online, segundo uma pesquisa realizada pelo Compre&Confie.
\n\n\n\nEntão, se o seu objetivo é vender pela internet e entender mais sobre esse tema, continue lendo esse texto que você vai descobrir tudo o que precisa saber sobre o assunto e entender como as empresas tradicionais estão se ajustando a essa nova realidade.
\n\n\n\nExistem diversos cenários para que as pessoas optem por realizar as compras pela internet. A explicação mais lógica é que, a vida das pessoas está se tornado cada vez mais agitada. Sendo assim, o consumidor tem cada vez menos tempo de realizar suas compras de forma presencial.
\n\n\n\nO momento pandêmico em que vivemos, tem contribuído bastante para esse crescimento. As pessoas têm visto as compras online como um momento de lazer e prazer.
\n\n\n\nAlém disso, o crescimento do e-commerce tem feito com que as marcas estejam cada vez mais presentes nas redes sociais. Dessa forma, a compra se torna quase que intuitiva.
\n\n\n\nAs lojas físicas têm buscado, cada dia mais, por sua posição no mercado digital e acompanhar as tendências no mundo do e-commerce.
\n\n\n\nComo dito anteriormente, as empresas tradicionais estão buscando, cada dia mais, se introduzirem no mercado tecnológico, tentando realizar suas vendas por plataformas digitais.
\n\n\n\nAlguns negócios têm se mantido somente de forma digital, porém, diversos empresários e comerciantes estão realizando vendas, tanto de forma física como online.
\n\n\n\nPara isso, a criação de sites e o aumento de atenção com as redes sociais, tem crescido junto com o e-commerce.
\n\n\n\nAssim, se você possui uma loja física, esse é um ótimo momento para abrir o seu e-commerce e expandir seu negócio. Sem dúvidas, isso acrescentará maior notoriedade e te fará ganhar mais força na internet.
\n\n\n\nContudo, se você deseja começar o seu negócio do zero e 100% online, uma dica é iniciar a sua empresa dentro de um marketplace.
\n\n\n\n![\"aprenda-como-vender-pela-internet\"](\"https://beatz.com.br/wp-content/uploads/2022/02/blog-3-vender-pela-internet-meio.png\")
A palavra marketplace significa mercado.
\n\n\n\nEssa palavra tem como objetivo, passar a ideia de um espaço livre para realização de compras online, funcionando como um shopping virtual.
\n\n\n\nSendo assim, os clientes podem comparar preços e qualidade de diversos produtos no conforto da sua casa. E os vendedores podem divulgar o seu produto e conquistar mais clientes.
\n\n\n\nO administrador de um marketplace não precisa se preocupar com fabricação, estoque ou entregas. Isso porque, essas são responsabilidades dos fornecedores da plataforma.
\n\n\n\nAmbos fazem parte do mundo do e-commerce. Porém, são considerados modelos de negócio diferentes.
\n\n\n\nO marketplace, como dito antes, funciona como um shopping virtual. Já a loja virtual, tem a função de uma única loja, só que dentro da internet.
\n\n\n\nDentro do marketplace, pode-se encontrar vários vendedores oferecendo seus produtos ou serviços. A loja virtual, já é algo mais convencional. Pois, existe apenas um vendedor oferecendo seus produtos.
\n\n\n\nPorém, dentro de um marketplace, uma porcentagem das suas vendas é direcionada ao dono da plataforma em que você realiza essas vendas. Já dentro de uma loja virtual, isso não acontece.
\n\n\n\nAlguns exemplos famosos de marketplace na atualidade, são: amazon, uber, lojas americanas, airbnb entre outros.
\n\n\n\nO comércio virtual traz muitas vantagens, sendo considerada a principal delas, possuir uma rede ampla e maior de clientes, enquanto no comércio físico não. Pois, online, você pode alcançar clientes no mundo todo.
\n\n\n\nSeja qual for o produto, inseri-lo no comércio digital é uma atitude muito inteligente. Pois, traz grandes possibilidades de crescimento.
\n\n\n\nA comodidade para os clientes é outro grande ponto. Pois, eles podem realizar a sua compra de qualquer lugar e a qualquer hora.
\n\n\n\nAlém disso, é totalmente automatizado e não necessita de funcionários.
\n\n\n\nConheça agora, os benefícios de vender pela internet:
\n\n\n\nApós ler esse artigo, se você tem vontade de transformar o seu negócio físico em um e-commerce, ou deseja iniciar uma loja do zero, vou te dar umas dicas para começar agora mesmo!
\n\n\n\nPrimeiramente, você deve decidir o que vai vender pela internet. Pois, precisa ser bem específico nessa área, ou seja, deve escolher o seu nicho de atuação.
\n\n\n\nUm outro ponto muito importante, é escolher o seu público nessa fase inicial. Pois, dessa forma, você consegue conhecer melhor os seus clientes e criar estratégias de vendas mais assertivas para eles.
\n\n\n\nE por fim, escolha os seus canais de vendas. Ou seja, por onde você venderá os seus artigos na internet. Mas lembre-se, escolha aqueles que são mais relevantes para o seu público alvo.
\n\n\n\nAgora que você já sabe tudo sobre vendas pela internet, como ingressar nesse meio e os benefícios que ele tem a oferecer, ajuste-se a essa nova realidade e inove a sua forma de vender para conquistar cada vez mais mercado.
\n\n\n\nSe gostou desse conteúdo e deseja saber mais sobre o mundo digital, fique ligado em nosso blog que sempre temos novidades para você.
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10:46:09', '2022-02-18 13:46:09', '', 3917, 'https://beatz.com.br/wp-content/uploads/2022/02/banner-blog-v52-verde-3.png', 0, 'attachment', 'image/png', 0), (4216, 10, '2022-03-04 17:45:52', '2022-03-04 20:45:52', '\nParabéns pela iniciativa, você agora receberá as novidades em primeira mão
\nINDAIATUBA/SP
Rua Pedro Gonçalves, 1400
6º andar, Sala 61, Centro
19 3312-1877 | 19 3312-1878
SÃO PAULO/SP
Av. Eng. Luis Carlos Berrini, 1140
7° andar, conj. 72
11 4280-9654
Fazer com que uma página alcance e mantenha boas posições no Google é, sem sombra de dúvidas, um dos principais desafios para profissionais de marketing. Uma estratégia de SEO para blog se baseia em detalhes que podem fazer uma grande diferença para os seus resultados. Afinal, como já vimos por aqui, para que o seu blog ranqueie bem, é importante unir um bom conteúdo a uma estratégia bem definida.
\n\n\n\nEntretanto, é muito comum que algumas pessoas cometam erros durante o processo de criação. Sendo assim, preparei um conteúdo totalmente focado em como você pode eliminar esses erros e se destacar na primeira página dos principais buscadores da internet.
\n\n\n\nEntão, se você tem dúvidas sobre o assunto, essa é a hora de sanar todas elas. Boa leitura!
\n\n\n\nAntes de nos aprofundarmos no assunto, devemos explorar de forma mais detalhada todos os aspectos dessa tática orgânica para atrair mais visitantes para o seu site.
\n\n\n\nJá sabemos que SEO, sigla para Search Engine Optimization, é um conjunto de técnicas usadas para que a sua marca alcance um bom posicionamento no Google, bem como, em outros buscadores na internet. Assim, gerando tráfego orgânico para a sua empresa. Essa é uma técnica muito importante para a estratégia de conteúdo. Afinal, existem milhares de páginas sendo publicadas a cada segundo, todos os dias na internet, trazendo muito mais concorrência. É aí que o SEO entra para fazer toda a diferença.
\n\n\n\nAs técnicas dentro de estratégias de SEO para blog são variadas e, por isso, podem se adequar a diversos setores diferentes. A experiência do usuário, a otimização para mecanismos de busca e uma boa escrita são alguns dos principais pontos ao pensarmos sobre a aplicação dessa estratégia.
\n\n\n\nAlém disso, podemos nos deparar com tópicos como:
\n\n\n\nSe você ainda não sabe muito sobre SEO, esse episódio do Beatz Podcast pode te ajudar a entender tudo sobre o funcionamento dessa estratégia. Confira! 👇
\n\n\n\nComo vimos anteriormente, o SEO para blog envolve diversos fatores, entre eles a relevância que um determinado conteúdo tem para o público-alvo. Mas, infelizmente, não é possível afirmar com certeza quais são os critérios para avaliação e ranqueamento de uma página. Exceto por uma dica que só a Beatz pode te oferecer!
\n\n\n\nAtualizações do Google: se você está buscando por diretrizes para adaptar suas estratégias de SEO, não pode deixar as atualizações do Google de fora das suas pesquisas. Isso porque, a influência de um dos maiores buscadores do mundo, pode ser um forte indicativo dos caminhos que você deve percorrer.
\n\n\n\nNão é segredo para ninguém que muitos visitantes estão em busca de respostas rápidas e muitas vezes não costumam chegar até a segunda página de pesquisas do buscador.
\n\n\n\nDessa forma, o ideal é que o seu site esteja em conformidade com os algoritmos para que as oportunidades sejam maiores. Sendo assim, podemos dizer que o SEO para blog está focado em apenas um objetivo: fazer com que seus conteúdos se adaptem aos critérios de classificação.
\n\n\n\nEssa técnica funciona em diferentes partes de um site. Ou seja, é possível criar diversas estratégias para que o Google encontre a mais relevante, de acordo com os critérios de avaliação.
\n\n\n\nNão podemos esquecer de nos atentar à reputação, autoridade e a popularidade do seu site. Pois tudo isso contribui para que os algoritmos do buscador identifiquem o seu conteúdo como algo relevante.
\n\n\n\nNo caso da popularidade, ela é medida com base na quantidade de links relacionados que apontam para o seu site, sendo indispensável que a linkagem venha de sites confiáveis.
\n\n\n\nDe acordo com uma pesquisa realizada no ano de 2020, pela Rock Content, 55,8% das empresas estão apostando na otimização de páginas. Com base nisso, podemos ter uma noção sobre o crescimento desse número nos anos que se passaram. Indo além, a SemRush já revelou que 1 a cada 5 pesquisas realizadas em grandes buscadores recebem um clique ainda na primeira página de resultados (SERPs).
\n\n\n\nOutro grande motivo para que muitas empresas apostem no uso do SEO, é a economia. Como citamos anteriormente, ao melhorar o seu ranqueamento orgânico, você reduz os gastos com a mídia paga, ou seja, os anúncios. Mas, é importante ressaltar que o combo das duas estratégias é fundamental para a conquista de bons resultados.
\n\n\n\nMesmo com as métricas satisfatórias e consistentes, precisamos ter em mente que eles vão aparecer durante médio e longo prazo, mas não de um dia para o outro. Isso porque, tudo depende da indexação dos buscadores, que analisam todas as novas páginas que também estão sendo alteradas.
\n\n\n\n![\"mãos-de-uma-mulher-no-teclado-de-um-computador\"](\"https://beatz.com.br/wp-content/uploads/2022/04/meio-seo-para-blog.jpg\")
Sua empresa não foca tanto em manter a página de blog ativa? Veja alguns benefícios que ele pode trazer para a sua marca. Garanto que te dará ainda mais vontade de publicar diversos conteúdos em seu site!
\n\n\n\nMesmo que o seu negócio seja bem conhecido no meio off-line, isso pode não ocorrer no on-line, principalmente se você não definir uma frequência de posts e conteúdo de qualidade.
\n\n\n\nNão é novidade que o público da internet tem se tornado ainda mais exigente e, em muitas vezes, acompanham marcas que demonstram real entendimento sobre o seu segmento. Dessa forma, ao escrever para o seu blog, você transmite ao usuário que tem aquele entendimento e autoridade.
\n\n\n\nPara conhecer o seu serviço, eles precisam te encontrar primeiro, não é mesmo? E esse é o melhor caminho para que novas pessoas encontrem os seus conteúdos espalhados pela internet e comprem de você.
\n\n\n\nNão podemos negar que as vendas on-line se tornaram algo muito comum em nosso dia a dia, tendo um crescimento, em média, de 40%, mostrando que as pessoas estão passando cada vez mais tempo na internet.
\n\n\n\nNesse caso, os blogs são capazes de gerar mais leads qualificados e que possuam interesse em assuntos específicos. Com isso, você consegue conduzi-los a conhecer o seu produto e gerar mais vendas, visto que o usuário verá a sua expertise em determinado conteúdo.
\n\n\n\nAgora que já falamos sobre alguns pontos importantes dentro das estratégias de SEO para blog, vamos dizer quais são os principais erros que podem estar impedindo a sua empresa de ranquear bem e atrair mais visitantes para o seu site.
\n\n\n\nMesmo que não pareça algo que vá afetar tanto, este é um dos detalhes mais importantes para que o usuário chegue até o seu blog e encontre o seu material.
\n\n\n\nPara ter um bom resultado, busque pela melhor palavra-chave e que ela seja ideal para o que você está falando. Nesse caso, a melhor não é aquela que tem maior volume de buscas, mas sim, a que esteja de acordo com a persona que você definiu e que se adeque ao propósito que a sua empresa tem em relação a ela.
\n\n\n\nPensando nisso, separei algumas dicas que podem te ajudar em relação a essa estratégia:
\n\n\n\nSua palavra-chave é “Marketing Digital” e o seu texto leva como título “Dicas de Marketing Digital para a sua empresa”, mas no conteúdo você não dá essas dicas. É claro que o usuário não chegará ao final do seu texto se não tiver relação com o principal objetivo dele.
\n\n\n\nEm resumo, de nada adianta criar um conteúdo completo, se o verdadeiro motivo que atraiu a pessoa até ele, não faz parte.
\n\n\n\nSendo assim, devemos elaborar um texto explicativo, que vá direto ao ponto, mas que, antes tire todas as prováveis dúvidas que a sua persona possa ter. Isso não é importante apenas para que os buscadores entreguem o seu conteúdo. Mas sim, para que ele seja ainda mais divulgado pelas redes e se torne algo de confiança.
\n\n\n\nPode parecer um pouco sem sentido, mas, as URLs funcionam como o endereço da página. Então, é importante que não sejam tão longas e que tenham sentido com a palavra-chave e o conteúdo do texto.
\n\n\n\nCriar uma URL amigável é bem mais fácil do que parece, você só precisa evitar que tenham muitos subdomínios ou hashtags, além do que citamos acima.
\n\n\n\nPor fim, vamos falar sobre a atualização e otimização dentro do seu blog. Essa estratégia é importante, pois muitas vezes o seu conteúdo é evergreen. Ou seja, não vai durar para sempre.
\n\n\n\nTextos atualizados oferecem ainda mais informações e se tornam mais relevantes, sendo sempre úteis para o seu visitante.
\n\n\n\nDo mesmo modo, é importante considerar que constantemente surgem novidades na otimização e legibilidade dos textos, que podem influenciar diretamente em seu desempenho nos mecanismos de busca.
\n\n\n\nAlém disso, é importante que você remova conteúdos que estão levando o seu blog para baixo e prejudicando o seu ranqueamento. Por isso, é essencial que tenha um tempinho separado para analisar como estão as estatísticas do seu site e retirar tudo aquilo que o impede de se tornar referência para outras pessoas.
\n\n\n\nGostou desse conteúdo e quer saber mais sobre assuntos como este? Acesse o nosso blog e nos acompanhe em nossas redes sociais.
\n\n\n\nAté a próxima!
\nSem dúvida, para que o seu blog ranqueie bem, é importante unir um bom texto a uma estratégia de SEO.
\n\n\n\nEntretanto, é muito comum que algumas pessoas cometam erros durante o processo de criação. Sendo assim, preparei um conteúdo totalmente focado em como você pode eliminar esses erros e se destacar na primeira página do buscador.
\n\n\n\nTem interesse em saber mais? Então, acompanhe a leitura e tire todas as suas dúvidas sobre essa importante estratégia!
\n\n\n\nPrimeiramente, devemos entrar no assunto falando de forma mais detalhada sobre essa tática orgânica para atrair mais visitantes ao seu site.
\n\n\n\nO SEO, sigla para Search Engine Optimization, é um conjunto de técnicas usadas para que a sua marca alcance um bom posicionamento no Google, ou em outros buscadores na internet. Gerando assim, tráfego orgânico para a sua empresa.
\n\n\n\nDe fato, existem milhares de páginas sendo publicadas a cada segundo, diariamente na internet, promovendo muito mais concorrência. É aí que o SEO entra para fazer toda a diferença.
\n\n\n\nMas afinal, qual a importância dele?
\n\n\n\nBem, não é segredo para ninguém que muitos visitantes estão em busca de respostas rápidas e, em geral, não costumam chegar até a segunda página de pesquisas do buscador.
\n\n\n\nDessa forma, o ideal é que o seu site esteja em conformidade com os algoritmos para que as oportunidades sejam maiores. Sendo assim, podemos dizer que o SEO para blog está focado em apenas um objetivo: fazer com que seus conteúdos se adaptem aos critérios de classificação.
\n\n\n\nEssa técnica funciona em diferentes partes de um site, ou seja, é possível criar diversas estratégias para que o Google encontre a mais relevante, de acordo com os critérios de avaliação.
\n\n\n\nNão podemos esquecer de nos atentar à reputação, autoridade e popularidade do seu site. Pois, tudo isso contribui para que os algoritmos do buscador identifiquem o seu conteúdo como algo relevante.
\n\n\n\nNo caso da popularidade, ela é medida com base na quantidade de links relacionados que apontam para o seu site, sendo indispensável que a linkagem venha de sites confiáveis.
\n\n\n\nDe acordo com uma pesquisa realizada no ano de 2020 pela Rock Content, 55,8% das empresas estão apostando na otimização de páginas. Com base nisso, podemos ter uma noção sobre o crescimento desse número nos anos que se passaram.
\n\n\n\nOutro grande motivo para que muitas empresas apostem no uso do SEO, é a economia. Como citamos anteriormente, ao melhorar o seu ranqueamento orgânico, você reduz os gastos com mídia paga, ou seja, os anúncios.
\n\n\n\nMesmo com os resultados satisfatórios e consistentes, precisamos ter em mente que eles vão aparecer depois de um médio ou longo prazo, não de um dia para o outro. Isso porque, tudo depende da indexação dos buscadores, que analisam todas as novas páginas que também estão sendo alteradas.
\n\n\n\n![\"dedos-com-polegar-levantado-em-joia\"](\"https://beatz.com.br/wp-content/uploads/2022/03/meio-seo-para-blog.jpg\")
Sua empresa não foca tanto em manter a página de blog ativa? Veja alguns benefícios que ela pode trazer para a sua marca. Garanto que te dará ainda mais vontade de publicar diversos conteúdos em seu site!
\n\n\n\nMesmo que o seu negócio seja bem conhecido no meio off-line, isso pode não ocorrer no on-line, principalmente, se você não definir uma frequência de posts e conteúdos de qualidade.
\n\n\n\nNão é novidade que o público da internet tem se tornado cada vez mais exigente e, em muitas vezes, acompanham marcas que demonstram real entendimento sobre o seu segmento. Dessa forma, ao escrever para o seu blog, você transmite ao usuário, que tem entendimento e autoridade.
\n\n\n\nPara conhecer o seu serviço, eles precisam te encontrar primeiro, não é mesmo? E esse é o melhor caminho para que novas pessoas localizem os seus conteúdos espalhados pela internet e comprem de você.
\n\n\n\nCom a pandemia da COVID-19, as vendas on-line se tornaram algo ainda mais comum, tendo um crescimento médio de 40%. Mostrando que as pessoas estão passando cada vez mais tempo na internet.
\n\n\n\nNesse caso, os blogs são capazes de gerar mais leads qualificados e que têm interesse em assuntos específicos. Com isso, você consegue conduzi-los ao conhecimento do seu produto e gerar mais vendas, já que o usuário verá a sua expertise em determinado conteúdo.
\n\n\n\nAgora que já falamos sobre alguns pontos importantes dentro das estratégias de SEO para blog, vamos dizer quais os principais erros que podem estar impedindo a sua empresa de ranquear bem e atrair mais visitantes para o seu site.
\n\n\n\nMesmo que não pareça algo que vá afetar tanto, este é um dos detalhes mais importantes para que o usuário chegue até o seu blog e encontre seu material.
\n\n\n\nPara ter um bom resultado, busque pela melhor palavra-chave, e que ela seja ideal para o que está falando. Nesse caso, a melhor não é aquela que tem maior volume de buscas, mas sim, a que esteja de acordo com a persona que você definiu e que se adeque ao propósito que a sua empresa tem em relação a ela.
\n\n\n\nPensando nisso, separei algumas dicas que podem te ajudar em relação a essa estratégia:
\n\n\n\nSua palavra-chave é “Marketing Digital” e o seu texto leva como título “Dicas de Marketing Digital para a sua empresa”, mas no conteúdo você não dá essas dicas? É claro que o usuário não chegará ao final do seu texto se não tiver relação com o principal objetivo dele.
\n\n\n\nEm resumo, de nada adianta criar um conteúdo completo, se o verdadeiro motivo que atraiu a pessoa até ele, não faz parte da redação.
\n\n\n\nSendo assim, devemos elaborar um texto explicativo, que vá direto ao ponto, mas que, antes, tire todas as prováveis dúvidas que a sua persona possa ter. Isso não é importante apenas para que os buscadores entreguem o seu conteúdo. Mas sim, para que ele seja ainda mais divulgado pelas redes e se torne algo de confiança.
\n\n\n\nPode parecer um pouco sem sentido, mas, as URLs funcionam como o endereço da página. Então, é importante que não sejam tão longas e que tenham conexão com a palavra-chave e o conteúdo do texto.
\n\n\n\nCriar uma URL amigável, é bem mais fácil do que parece. Você só precisa evitar que tenham muitos subdomínios ou hashtags, além do que citamos acima.
\n\n\n\nPor fim, vamos falar sobre atualização e otimização dentro do seu blog. Essa estratégia é importante pois, muitas vezes, o seu conteúdo é “evergreen”, ou seja, não vai durar para sempre.
\n\n\n\nTextos atualizados oferecem ainda mais informações e se tornam mais relevantes, sendo sempre úteis para o seu visitante.
\n\n\n\nDo mesmo modo, é importante considerar que, constantemente surgem novidades na otimização e legibilidade dos textos, que podem influenciar diretamente em seu desempenho nos mecanismos de busca.
\n\n\n\nAlém disso, é importante que você remova conteúdos que estão levando o seu blog para baixo e prejudicando o seu ranqueamento. Por isso, é essencial que tenha um tempinho extra para analisar como estão as estatísticas do seu site e retirar tudo aquilo que o impede de se tornar referência para outras pessoas.
\n\n\n\nGostou desse conteúdo e quer saber mais sobre assuntos como este? Acesse o nosso blog e nos acompanhe em nossas redes sociais.
\n\n\n\nAté a próxima!
\n', 'SEO para blog: veja como eliminar erros nesta importante estratégia', 'Saiba como acertar nos textos que podem te trazer novas oportunidades', 'draft', 'closed', 'open', '', 'seo-para-blog-veja-como-eliminar-erros-nesta-importante-estrategia', '', '\nhttps://beatz.com.br/blog/vender-pela-internet/', '2022-10-03 13:44:21', '2022-10-03 16:44:21', '', 0, 'https://beatz.com.br/?p=4250', 0, 'post', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (4251, 18, '2022-04-13 11:34:42', '2022-04-13 14:34:42', '\nDe fato, o SEO - Search Engine Optimization, se tornou uma estratégia essencial para empresas de todos os portes. Isso porque, o conjunto de técnicas é uma excelente ajuda para que a sua marca tenha boa colocação em páginas de buscas.
\n\n\n\nEntão, se deseja um lugar de destaque no Google, e outras vantagens para a sua empresa, você deveria apostar nessa grande tática.
\n\n\n\nSe interessou pelo assunto e quer saber mais? Continue a leitura e veja porque você deve se preocupar em otimizar o seu site!
\n\n\n\nMuito usada no mundo do Marketing Digital, a estratégia nada mais é do que a otimização do seu site para que os mecanismos de busca, como: Google, Yahoo e Bing, encontrem o seu texto e, consequentemente, estimulem a geração de mais leads.
\n\n\n\nNo entanto, é importante entender que essa prática não envolve apenas o uso da palavra-chave. Mas, sim, um conjunto de outros aspectos, como: a criação de um conteúdo diferenciado para a sua persona, velocidade da página, o uso de link building, entre outros.
\n\n\n\nAlém disso, o uso do SEO é ideal para quem está em busca de mais tráfego orgânico para a sua página, economizando bastante em relação a anúncios. Visto que você recebe cliques sem ter que pagar por isso.
\n\n\n\nOu seja, por meio dessas técnicas, é possível fazer com que o seu site seja otimizado e consiga alcançar a primeira página em qualquer buscador.
\n\n\n\nQuando falamos sobre SEO, é importante destacar que há uma divisão entre duas categorias, sendo elas: On Page e Off Page.
\n\n\n\nA primeira, visa compreender todas as mudanças que podem ser realizadas em um determinado site. Além disso, inclui definições de bons títulos, uso de meta-descrição, imagens etc.
\n\n\n\nEnquanto isso, a Off Page mostra as otimizações realizadas por fora do seu site. Ou seja, analisa os backlinks, buscas diretas e menções que a sua marca recebe.
\n\n\n\nPodemos dizer que seu principal objetivo é garantir que uma página de seu site se torne relevante para a pesquisa do usuário. Assim, essa estratégia deve oferecer as melhores respostas e se destacar entre as demais.
\n\n\n\nDessa forma, investir em SEO para empresas é essencial para que ela seja notada, tonando-se referência na área e atraindo mais clientes.
\n\n\n\n![\"homem-em-indústria-com-fundo-desfocado\"](\"https://beatz.com.br/wp-content/uploads/2022/03/meio-seo-para-empresas.jpg\")
Agora que você já sabe a importância do SEO para empresas, vou te dizer a melhor forma de usar essa estratégia para alcançar maiores resultados.
\n\n\n\nPrimeiramente, é possível iniciar esse processo pelas palavras-chave. Pois, é através delas que os buscadores encontram os melhores sites para ranquear. Então, realize uma boa pesquisa e escolha os melhores termos, e que se encaixem com o seu conteúdo.
\n\n\n\nEntretanto, para que você consiga um lugar de destaque, dê preferência para palavras mais específicas, evitando o uso de termos gerais e que têm uma concorrência maior.
\n\n\n\nConforme se adiciona mais conteúdos em sua página, é preciso tomar muito cuidado com o título de cada um e analisar a dificuldade que possuem de ranquear. Uma ferramenta muito eficiente e que pode te ajudar nisso, é o SEMRush, com o qual você consegue fazer uma pesquisa mais a fundo para saber como aquela palavra está em relação à concorrência.
\n\n\n\nUma boa dica para o uso de palavras-chave, é optar pelas long tails. Ou seja, aquelas que possuem duas ou mais palavras e que sejam mais específicas.
\n\n\n\nOutro fator muito importante, é a navegação pelo seu site. Neste caso, estou me referindo à velocidade de carregamento, que não é muito legal estar lenta, tanto para o cliente, quanto para o ranqueamento no Google.
\n\n\n\nAlém disso, garanta que a sua página tenha um design responsivo para que seja acessada de qualquer dispositivo, incluindo celulares.
\n\n\n\nAdaptar o site para mobile é essencial, visto que muitos realizam pesquisas através deles. Por esse motivo, você deve dar um foco e atenção especial para que o seu público tenha uma boa experiência.
\n\n\n\nCom isso, é possível reduzir a taxa de rejeição do seu site, trazendo ainda mais leitores e fidelizando-os.
\n\n\n\nÉ claro, toda essa estratégia só funciona da maneira correta se for bem aplicada. Sendo assim, confira essas dicas que separei para você:
\n\n\n\nSem dúvida, o planejamento é a base para que tudo ocorra da melhor maneira no momento de se colocar em prática. Antes de iniciar qualquer parte da estratégia, é necessário fazer um estudo completo, incluindo a análise de palavras-chave, assim como citei no tópico anterior.
\n\n\n\nContudo, ainda precisamos dar foco em outros fatores, como:
\n\n\n\nEssa primeira etapa é fundamental para aumentar a eficácia e diminuir riscos de falhas.
\n\n\n\nPara saber se tudo está ocorrendo da melhor maneira, é preciso acompanhar as métricas. O mais indicado, é realizar essa ação desde o início, evitando assim, que falhas passem despercebidas.
\n\n\n\nAssim, você também evita começar tudo do zero caso precise de ajustes ou mudanças em sua estratégia.
\n\n\n\nContar com profissionais qualificados, é fundamental ao sucesso do SEO para as empresas. Sabemos que no mundo do marketing, estamos sempre com novidades e mudanças frequentes.
\n\n\n\nEntão, pense em organizar uma equipe que esteja disponível e a par da maior parte do que vem acontecendo. Garantindo assim, que a sua estratégia ocorra da melhor maneira.
\n\n\n\nMesmo que o site da sua empresa seja mais focado em vendas, o indicado é que tenha um lugar reservado para que você coloque os seus conteúdos.
\n\n\n\nEntretanto, quando nos referimos a produção de conteúdo, não quer dizer para focar apenas em blog. Mas, sim, em materiais ricos e posts para as redes sociais.
\n\n\n\nAplicando essas dicas, será mais fácil melhorar os resultados da sua empresa e se destacar na primeira página de buscadores! Gostou desse conteúdo e quer ver mais dicas de SEO para empresas? Acesse o nosso blog e confira outros materiais. Tenho certeza que eles ajudarão a esclarecer todas as suas dúvidas!
\n', 'SEO para empresas: descubra como aumentar os resultados da sua indústria', 'Saiba como atrair mais atenção para o seu negócio!', 'publish', 'closed', 'open', '', 'seo-para-empresas-aumente-os-resultados-da-sua-industria', '', '\nhttps://beatz.com.br/blog/marketing-de-conteudo-o-que-e-e-como-atrair-novos-clientes-com-esse-foco/', '2022-04-13 11:34:43', '2022-04-13 14:34:43', '', 0, 'https://beatz.com.br/?p=4251', 0, 'post', '', 0), (4255, 18, '2022-04-13 11:34:56', '2022-04-13 14:34:56', '\nDe fato, aparecer na primeira página do Google ainda é um grande desafio para muitas empresas, visto que um novo negócio surge a cada dia. E com isso, ocorrem diversas mudanças na estratégia de SEO, não sendo diferente para 2022.
\n\n\n\nAo criar uma boa tática, você pode aumentar a sua presença online e trazer mais visitantes para o seu site.
\n\n\n\nEntão, se você ainda não investe em uma estratégia de SEO em 2022, essa é a hora certa de correr atrás e conseguir bons resultados para o seu negócio.
\n\n\n\nQuer saber mais sobre isso?
\n\n\n\nContinue a leitura e confira as dicas que separei para o seu site se destacar entre os concorrentes.
\n\n\n\nO SEO, cuja sigla é Search Engine Optimization, veio para melhorar os posicionamentos orgânicos nos principais buscadores da internet. Fazendo com que a sua empresa alcance ótimos resultados sem ter que investir muito dinheiro em campanhas.
\n\n\n\nDiariamente, realizam-se milhares de pesquisas, principalmente no Google. Essas buscas são feitas através de uma palavra-chave e, como resultado final, são apresentadas diversas opções que possuem alguma conexão com a sua keyword.
\n\n\n\nOs conteúdos pagos aparecem nas primeiras opções do buscador, seguidos pelos orgânicos e otimizados com a estratégia de SEO.
\n\n\n\nOu seja, sua principal função é trazer mais tráfego qualificado para o seu site, sem depender de campanhas para ganhar visitantes.
\n\n\n\nAntes de falar sobre as principais tendências para 2022, é importante ressaltar sobre as principais vantagens dessa estratégia.
\n\n\n\nDiferente do que muitos pensam, você consegue ser visto como uma referência apenas por estar na primeira página do Google.
\n\n\n\nIsso porque, as pessoas já imaginam que se está naquela posição, significa que é um site relevante. Assim, você recebe mais cliques sem investir.
\n\n\n\nDessa forma, além de criar conteúdos de qualidade, é essencial ter um CTA bem definido, para não deixar passar a oportunidade de uma conversão.
\n\n\n\nComo citei anteriormente, com uma boa estratégia de SEO você não precisa estar sempre investindo em mídias.
\n\n\n\nÉ claro que unir essa tática com campanha paga, é uma ótima oportunidade para que mais pessoas vejam e conheçam seu serviço em diferentes plataformas. Entretanto, ninguém quer passar muito tempo investindo em campanhas pagas, não é mesmo?
\n\n\n\n![\"dedo-clicando-na-barra-de-pesquisa-google\"](\"https://beatz.com.br/wp-content/uploads/2022/03/meio-estrategia-de-seo-em-2022.jpg\")
Em resumo, os robôs da ferramenta avaliam qual é a quantidade de usuários que visitam o site após a pesquisa e não retornam a SERP para fazer outra.
\n\n\n\nAssim, o seu conteúdo é pontuado como relevante. Pois, ele entende que o visitante encontrou o que precisava naquele link.
\n\n\n\nContudo, caso aconteça uma conversão dentro desse website, a pontuação fica ainda maior.
\n\n\n\nAlém disso, é ideal que o seu site esteja leve e com design responsivo, sem contar com o Call to Action (CTA) chamativo para convencer e converter o visitante em lead.
\n\n\n\nAs estratégias de SEO estão em constante mudança durante anos, visto que as ferramentas estão trazendo cada vez mais novidades e que, algumas vezes, se torna mais complicado de acompanhar.
\n\n\n\nPor esse motivo, trouxemos para você algumas dicas que podem te ajudar a ranquear bem melhor este ano!
\n\n\n\nAtualmente, é bem comum que as pessoas realizem buscas por voz. Pois, sem dúvida, é mais fácil pedir para que uma assistente virtual faça a busca por você, do que escrever.
\n\n\n\nDe acordo com uma pesquisa realizada pela Ilumeo, o uso de comando por voz cresceu mais de 47% durante o período da pandemia.
\n\n\n\nPensando nisso, o indicado é adequar seus conteúdos para que seja possível realizar as buscas por esse formato.
\n\n\n\nO Google possui o seu próprio assistente virtual, que leva o nome de Google Assistant, escolhido como o melhor em termos de resposta. Pois, durante o seu uso, cerca de 70% das respostas dadas, apresentaram uma linguagem natural para parecer que foi, realmente, realizada por um humano.
\n\n\n\nPara otimizar o seu conteúdo, dê preferência por palavras-chave maiores, ou seja, as long tails. Além disso, as respostas devem conter em torno de 30 palavras. Pois, assim, o assistente pode lê-las de forma natural ao apresentar o resultado.
\n\n\n\nSe tiver alguma dúvida sobre quais questões estão sendo feitas para a pesquisa por voz, use a parte \"pessoas também perguntam\" como base.
\n\n\n\nNão é novidade que o Google tem explorado cada vez mais os recursos midiáticos, pensando em trazer os melhores resultados para quem está pesquisando. Dessa forma, dependendo de como foi realizada a busca, as respostas podem aparecer em formato de vídeo, imagem ou texto.
\n\n\n\nAs imagens publicadas precisam estar com alt-text para que sejam encontradas e exibidas.
\n\n\n\nSem dúvidas, todas as empresas que trabalham com produtos, precisam dar uma atenção maior nas imagens. Pois, a atenção recebida quando aparecem no topo do Google Leans, é maior.
\n\n\n\nComo citei no tópico anterior, quando realizamos uma pesquisa, ela pode aparecer, também, em formato de vídeo. E, para que o seu vídeo ganhe destaque nessa parte, é essencial seguir algumas etapas:
\n\n\n\nAo seguir essas estratégias de SEO em 2022, você garante que sua empresa esteja bem posicionada em diferentes formatos. Contudo, vale lembrar que esse meio é a longo prazo. Ou seja, não se frustre caso não apareça na primeira página logo de cara. É um longo processo, mas que vale a pena no final.
\n\n\n\nPara ler mais conteúdos como este, acesse o nosso blog e confira as novidades e dicas para o universo do Marketing Digital.
\n', 'Estratégia de SEO em 2022: como aparecer nas primeiras colocações este ano?', 'Veja como ter um bom ranqueamento e se destacar da concorrência! ', 'publish', 'closed', 'open', '', 'estrategia-de-seo-em-2022', '', '', '2022-04-13 11:34:57', '2022-04-13 14:34:57', '', 0, 'https://beatz.com.br/?p=4255', 0, 'post', '', 0), (4261, 18, '2022-04-13 11:35:51', '2022-04-13 14:35:51', '\nDe fato, para aumentar a sua autoridade e presença digital, é ideal criar alguma maneira de se destacar no mercado.
\n\n\n\nSem dúvida, o usuário se tornou ainda mais exigente nos dias de hoje, sempre buscando por algo diferente em meio a tantas promessas iguais. Dessa forma, se a sua empresa busca se destacar, não basta apenas criar um site e redes sociais; é preciso conhecer o seu público e oferecer informações relevantes para ele.
\n\n\n\nPensando nisso, separei 3 serviços da Beatz que podem te ajudar a melhorar sua presença digital e autoridade.
\n\n\n\nContinue a leitura para saber mais!
\n\n\n\nAntes de mais nada, vamos ressaltar que a presença digital é bem mais do que somente fazer sucesso nas redes sociais.
\n\n\n\nComo falei anteriormente, você precisa entender o que o seu público deseja, como despertar a sua curiosidade e como ele costuma a se comunicar.
\n\n\n\nDesenvolver um plano de Marketing se faz mais do que necessário nesse caso. Pois, é assim que você vai conseguir fidelizá-los.
\n\n\n\nCerca de 97% dos brasileiros possuem acesso a redes sociais. Aliás, o Brasil alcançou o primeiro lugar da América Latina em relação ao uso dessas plataformas. Ou seja, sem dúvidas, os seus principais clientes estão na internet.
\n\n\n\nPorém, não podemos esquecer que seus concorrentes também estão e, por isso, por você deve começar uma estratégia digital adequada.
\n\n\n\nPrimeiramente, você deve criar um site ou uma landing page para chamar atenção de seus futuros clientes. Entretanto, nada deve ser feito sem que você mensure os resultados de cada ação.
\n\n\n\nConfira agora 3 serviços da Beatz que podem te ajudar com a presença digital e autoridade da sua empresa.
\n\n\n\nPodemos defini-lo como um conjunto de estratégias de marketing, que unem a criação e compartilhamento de um certo conteúdo para determinado público.
\n\n\n\nEssa ação busca o consentimento do cliente para que tenha uma comunicação de maneira direta, iniciando um relacionamento. Resumindo, no Inbound Marketing, o público chega até o seu negócio através de conteúdos de blog ou redes sociais.
\n\n\n\nPor esse motivo, ele é popularmente chamado de \"novo marketing\".
\n\n\n\nSabe os outdoors, folhetos e ligações que costumamos a ver desde pequenos? São os famosos outbound marketing.
\n\n\n\nComo você pode imaginar, na maior parte, os custos dessas estratégias são altos. Além de ser impossível mensurar seus resultados, dessa forma, você não consegue saber ao certo, quantas pessoas foram convertidas.
\n\n\n\nDecerto, não importa o tamanho do seu negócio, seja ele B2B ou B2C, produzir conteúdos relevantes traz muitos benefícios. Além disso, o público pode comentar, curtir e compartilhar para te ajudar a engajar.
\n\n\n\nDentre esses benefícios, podemos citar:
\n\n\n\nEnfim, são diversos benefícios que a sua empresa pode conferir se investir em uma agência de Marketing especializada nessas estratégias de Inbound Marketing.
\n\n\n\nEssa estratégia atrai leads por meio de uma série de anúncios, ideal para quem busca criar uma estratégia e ter resultados em um curto prazo.
\n\n\n\nAqui na Beatz, realizamos o projeto começando pela palavra-chave. Em seguida, são analisados os materiais e resultados anteriores para definir o melhor a ser feito.
\n\n\n\nA ferramenta mais usada para realizar a parte de anúncios é, sem dúvidas, o Google Ads, o maior canal de links patrocinados.
\n\n\n\nEle fornece diversos benefícios, sendo um deles, a oportunidade de controlar o seu orçamento de campanha, como será cobrado e outros itens.
\n\n\n\nContudo, quando falamos sobre opções de pagamento, podemos citar o custo por clique (CPC), por mil impressões (CPM) e resultados de anúncios (CPA).
\n\n\n\nAlém disso, você ainda é capaz de criar por texto, vídeos, imagens ou aplicativos. Sempre pensando no aumento de receita para a sua marca.
\n\n\n\n![\"lupa-na-palavra-create-ad\"](\"https://beatz.com.br/wp-content/uploads/2022/03/meio-presenca-digital.jpg\")
Esse recurso funciona para recuperar leads e possíveis clientes que acessaram o seu site. Ou seja, ele re-influência os visitantes com o objetivo de valorizar a marca ou converter em vendas.
\n\n\n\nFunciona por meio de anúncios do Facebook ou Instagram, sendo possível:
\n\n\n\nEnfim, é crucial tomar alguns cuidados para atrair clientes com segurança. Então, tenha atenção no comportamento dos visitantes de sua loja, além de apresentar ações específicas e mostrar anúncios personalizados.
\n\n\n\nPor fim, queremos falar de um serviço, que tem como foco principal, gerar valor para a sua persona e concretizar a presença digital do seu negócio. Trata-se do marketing de conteúdo.
\n\n\n\nCom ele, criamos conteúdos relevantes que são entregues aos seus clientes, sem que eles sejam interrompidos. Ou seja, o consumo desses materiais é feito de forma natural.
\n\n\n\nAntes de fechar uma compra, o cliente possui o hábito de pesquisar marcas e empresas que, de fato, entendam sobre o nicho o qual estão inseridos. Portanto, é através do conteúdo, que nós fazemos a marca virar autoridade no assunto e se destacar entre os concorrentes.
\n\n\n\nCom métodos próprios, traçamos estratégias baseadas em dados, para criar valor para o negócio. Contudo, esse processo conta com as seguintes etapas:
\n\n\n\nAssim como falamos acima, as estratégias são definidas uma a uma, com foco nos resultados esperados, de acordo com a demanda do negócio. Mas, é comum que dentro de uma mesma campanha, você tenha a combinação de materiais, como:
\n\n\n\nA principal diferença está na forma com que se apresenta o conteúdo. Antes, os anúncios eram incluídos nas programações de rádio, televisão e outras mídias. Ou seja, criavam-se alguns intervalos, para falar sobre a marca.
\n\n\n\nCom o marketing de conteúdo, no entanto, essa realidade muda. Isso porque, o conteúdo, dessa vez, é apresentado ao público como parte de sua tarefa ou atividade, sem criar interrupções. Portanto, também cria um filtro, para falar de forma direta, com quem tem interesse no assunto.
\n\n\n\nA Beatz está no mercado do Marketing Digital, com o objetivo de auxiliar a sua empresa a crescer e atrair mais leads. Contamos com um time qualificado e treinado com as melhores práticas.
\n\n\n\nVenha para o nosso quadro de clientes e mude a realidade da sua empresa agora mesmo. Fale com um de nossos especialistas e tire suas dúvidas!Gostou desse conteúdo e quer saber mais sobre assuntos como este? Então, acesse o nosso blog e confira nossos outros materiais.
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Sem dúvida, as decisões da sua empresa devem ser tomadas com base em uma estratégia eficiente e, acima de tudo, muita pesquisa. Assim, é possível definir os passos para o sucesso do seu negócio. Pensando nisso, hoje vou explicar para você, o que é Business Intelligence e como aplicar essa solução na sua empresa.
\n\n\n\nAntes de mais nada, é preciso entender o quão importante é o uso de informações, como: dados de vendas, marketing, entre outros, na tomada de decisões da sua empresa.
\n\n\n\nPara isso, vou listar para você, todas as vantagens deste método e como isso pode facilitar o seu dia a dia. Bem como, quais os passos para a sua aplicação.
\n\n\n\nContinue a leitura e saiba tudo sobre essa solução para o seu negócio!
\n\n\n\nEm primeiro lugar, é preciso entender que esta solução, é um conjunto de métodos e formas para a análise de dados. Como citei antes, este modo utiliza informações, obtidas através da mineração de dados, para auxiliar na tomada de decisões. Bem como, você pode aplicá-la para indicar a demanda de mudanças em um setor ou processo realizado pela sua empresa, por exemplo.
\n\n\n\nPortanto, trata-se de um recurso importante quando pensamos em otimização de processos, por exemplo. Isso porque, a tomada de decisões guiada por dados, é a melhor forma de garantir soluções certas e bons resultados com estratégias de marketing, vendas, entre outras operações.
\n\n\n\nPara isso, é preciso apostar em formas para a junção de dados relevantes ao seu negócio. Entretanto, a análise em si, deve ser feita por uma equipe capacitada. Assim, você utiliza as informações da melhor maneira possível na sua empresa.
\n\n\n\nDesse modo, por meio do estudo de técnicas, métodos e estratégias, e através dos resultados obtidos por eles, podemos formular novas táticas para abordagem de uma demanda atual.
\n\n\n\nAlém disso, você pode utilizar a solução em análises de dados para verificar em tempo real resultados, o que pode facilitar a alteração de processos para adaptar a sua tática da melhor forma para a solução de um problema.
\n\n\n\n![\"ícone-da-ferramenta-google-tag-manager\"](\"https://beatz.com.br/wp-content/uploads/2022/04/meio-business-inteligence.jpg\")
Antes de mais nada, precisamos entender sobre o conjunto de soluções que engloba o tema central deste texto.
\n\n\n\nVocê vai aprender a seguir, sobre os principais meios de análise de informação para guiar a sua campanha de marketing, e que fazem parte de uma estratégia de orientação por dados (ou data-driven). Continue a leitura!
\n\n\n\nO Analytics, aborda o uso aplicado de dados. Bem como, análises e raciocínio cuidadoso para indicar a direção de uma empresa, no processo de tomada de decisão.
\n\n\n\nAssim, podemos considerar que o Analytics é um segmento do Business Intelligence. Portanto, faz parte do pacote de soluções para orientação por dados.
\n\n\n\nFerramentas como o Google Analytics, por exemplo, devem ser parte essencial dos processos realizados pela sua equipe de marketing e vendas na tomada de decisões e orientação de campanhas.
\n\n\n\nAinda no campo de ferramentas essenciais para os métodos evolvendo o Business Intelligence, o Google Tag Manager, é essencial para organização e direção das suas campanhas.
\n\n\n\nDessa maneira, você permite mais autonomia para a tomada de decisões importantes, através da gestão de scripts nas páginas de um site.
\n\n\n\nOu seja, por meio da adição de tags em um site, você consegue um ambiente favorável à automação e gestão de códigos de rastreio no seu domínio.
\n\n\n\nOutro método, aplicado nas táticas orientadas a dados, é o que chamamos de Big Data, que é feito pela junção de um grande volume de informações.
\n\n\n\nAlém disso, esse processo aposta em três tópicos essenciais para contribuir com sua estratégia, sendo eles:
\n\n\n\nAssim sendo, por meio de uma coleta de dados cada vez mais complexos e elaborados, feitos em grande velocidade e em um volume alto de informações, é possível resolver problemas de forma cada vez mais rápida.
\n\n\n\nBem como, solucioná-los de modo a não voltarem a ocorrer, por meio do controle de soluções e informações.
\n\n\n\nO Machine Learning, é o termo utilizado para definir a tecnologia que permite que os computadores aprendam certas funções. Isso ocorre, por meio da associação de diversos dados, que levam a uma determinada resposta.
\n\n\n\nNo Brasil, a tecnologia recebe o nome de aprendizado da máquina. Então, podemos diferenciar a sua estrutura, de programas tradicionais, visto que, o método é realizado por um conjunto de regras. Dessa forma, você pode emitir uma resposta com base nos dados inseridos.
\n\n\n\nJá o Learning Machine, cria-se a partir dos dados que serão analisados e, também, dos resultados que se esperam ao final do processo. Desse modo, o sistema é capaz de criar as próprias perguntas ou, até mesmo, regras. Assim, constata-se que este sistema, age de forma contrária aos métodos tradicionais.
\n\n\n\nQuando pensamos em um processo de análise de dados, para tomada de decisões, para a direção de campanhas, não podemos esquecer dos responsáveis por este trabalho.
\n\n\n\nJá sabemos que, apostar em formas para a mineração de dados, é parte essencial na aplicação de planos inteligentes para o seu negócio. Porém, como já vimos neste texto, contar com uma equipe qualificada para a análise dos resultados desse processo, é primordial ao uso correto dos dados. Desse modo, é possível tomar decisões de forma mais assertiva.
\n\n\n\nBem como, contar com uma equipe qualificada para auxiliar com métricas e aplicação de soluções para agregar praticidade na mudança de campanhas e monitoria de resultados.
\n\n\n\nSendo assim, buscar por pessoal qualificado, pronto para te mostrar os benefícios de apostar em soluções como essa, é a melhor forma de alcançar os resultados esperados.
\n\n\n\nAlém disso, empresas que se tornaram referência nos processos que envolvem a aplicação de processos e táticas de atuação inteligente no campo do marketing, vão te ajudar nessa tarefa. Assim, através de uma tática orientada a dados, você conquistará o sucesso do seu negócio.
\n\n\n\nGostou do tema e quer ter acesso a mais conteúdos especiais como este? Acesse nosso blog e fique por dentro de tudo sobre o mercado digital e expanda os horizontes da sua empresa!
\n', 'O que é Business Intelligence? Veja como reduzir erros e elevar resultados com o método!', 'Descubra como esta ferramenta pode auxiliar na assertividade das decisões tomadas para a sua empresa', 'publish', 'closed', 'open', '', 'o-que-e-business-intelligence-veja-como-reduzir-erros-e-elevar-resultados-com-o-metodo', '', '', '2022-04-29 17:17:02', '2022-04-29 20:17:02', '', 0, 'https://beatz.com.br/?p=4302', 0, 'post', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (4307, 18, '2022-04-29 17:17:03', '2022-04-29 20:17:03', '\nSe você atua como profissional de TI, é provável que saiba como estratégias de marketing são importantes para o seu negócio.
\n\n\n\nCom o mercado cada vez mais concorrido e clientes mais exigentes, é preciso ter foco para prospectar clientes e mantê-los em seu quadro.
\n\n\n\nEntretanto, não basta apenas apresentar e oferecer os seus produtos, é preciso que a sua empresa saiba como implementar uma boa estratégia de marketing. Assim, a sua marca atinge as conversões que tanto busca.
\n\n\n\nQuer saber como otimizar os processos do seu negócio e aumentar os resultados? Continue a leitura e veja as dicas que separei para você!
\n\n\n\nAntigamente, Marketing e TI eram vistos como setores distantes dentro de uma empresa. Contudo, a tecnologia está crescendo cada vez mais e trazendo influência para o mundo do marketing, contribuindo para o aumento de resultados corporativos.
\n\n\n\nCom isso, ficou impossível pensar em divulgar seu trabalho sem as táticas corretas de Marketing.
\n\n\n\nMas, é normal que muitas empresas de TI ainda tenham dúvidas em relação ao marketing que será desenvolvido para a marca, e costumam questionar como vão atrair mais clientes.
\n\n\n\nPara que isso ocorra da melhor maneira, trazendo o resultado que você espera, é preciso se atentar a alguns pontos que vou citar agora:
\n\n\n\nO personagem semifictício é criado para representar o seu cliente ideal. Ou seja, ele deve conter o máximo de informações possíveis, e ter como base os estudos realizados através de uma pesquisa com seus usuários atuais.
\n\n\n\nContudo, devemos ter em mente que ele não é a mesma coisa que o público-alvo. Mesmo que ambos mostrem informações sobre seus futuros clientes, a segunda definição é mais abrangente e fala como um todo.
\n\n\n\nEnquanto o público-alvo dá informações como: homens de 30 a 60 anos, com ensino superior, que trabalham na área de tecnologia da informação e moram na cidade.
\n\n\n\nJá, a persona, tem seu foco principal no comportamento da pessoa, dando informações mais detalhadas. Por exemplo: Isaac, 45 anos, gestor de TI, com ensino superior completo, casado, tem como objetivo conquistar mais clientes e seu maior desafio é a falta de tempo e verba para realizar o processo.
\n\n\n\nMesmo que pareçam, são definições diferentes e que dizem muito sobre quem estamos tentando atingir.
\n\n\n\nVocê sabe o que é a jornada do cliente? Caso a resposta seja \"não\", tenha calma, eu vou explicar tudo nesse tópico para que você entenda de uma vez por todas.
\n\n\n\nTudo começa com o aprendizado e descoberta, quando o cliente ainda não tem ideia que tem um problema ou que necessita de algum serviço. Após pesquisar na internet, o usuário tem acesso a conteúdos que mostram que ele precisa de algo. Chamamos essa etapa de reconhecimento.
\n\n\n\nAssim que ele descobre esse problema, começa a considerar a buscar por soluções que se encaixem em sua necessidade. E, no final, quando o cliente já tem a certeza daquilo, ele toma a decisão de adquirir o seu produto.
\n\n\n\n![\"funil-desenhado-em-lousa-bonecos-em-cima-caindo-dinheiro\"](\"https://beatz.com.br/wp-content/uploads/2022/04/meio-marketing-ti.jpg\")
Essa é uma maneira de estruturar a sua estratégia e entender se o visitante do seu site já está pronto para avançar na jornada de compra.
\n\n\n\nMas, falando de maneira mais detalhada, o funil é dividido em três partes, sendo elas:
\n\n\n\nO topo é o início de tudo, o cliente está na fase de aprendizado e descoberta. Aqui, é interessante a sua empresa produzir conteúdos para o site, da maneira mais detalhada possível.
\n\n\n\nPorém, os conteúdos dessa etapa não devem focar tanto no serviço, ou produto em si. Mas sim, em explicar como funciona e tirar as dúvidas do leitor.
\n\n\n\nEm seguida temos o meio, a fase onde as pessoas que estão na etapa de reconhecimento são incluídas.
\n\n\n\nPor fim, podemos citar o fundo de funil, dedicado a todos que se encontram na fase final, e considerando fazer a aquisição do seu produto ou serviço.
\n\n\n\nTodas essas dicas que citei nos tópicos acima, você pode usar em uma estratégia bem elaborada de marketing de conteúdo.
\n\n\n\nA produção desses materiais pode ser dividida entre 80% falando sobre assuntos de topo de funil e os outros 20%, sobre meio e fundo. Pois, o mais interessante é educar o cliente antes de direcioná-lo para o time de vendas.
\n\n\n\nNo mundo do Marketing Digital, contamos com muitas variáveis que podem ser usadas para te auxiliar e identificar os melhores clientes para a sua empresa. Abaixo você pode conferir quais são:
\n\n\n\nA metodologia busca atrair possíveis clientes, diferente do marketing tradicional que possui uma abordagem mais direta. Aqui, o intuito é fazer sua empresa ser encontrada pelo cliente, não ao contrário.
\n\n\n\nSem dúvida, as pessoas estão mais conectadas, podendo encontrar o seu conteúdo com mais facilidade se você usar as estratégias corretamente.
\n\n\n\nO site é a porta de entrada para que a sua empresa consiga mais leads. E, quando nos referimos ao setor de TI, ele se torna a empresa.
\n\n\n\nSendo assim, aumente a credibilidade da sua marca criando um site completo, onde o visitante possa encontrar tudo o que deseja e tirar as dúvidas que tinha.
\n\n\n\nOtimize o site com caixas de mensagens, abas institucionais, relatos de clientes e, não menos importante, o blog.
\n\n\n\nA melhor maneira de manter contato direto com o cliente, é com o envio de e-mail marketing divulgando algum texto de blog que a sua empresa acabou de adicionar em seu site, novidades, falar sobre algum evento etc.
\n\n\n\nVocê pode montar uma lista com os contatos que conseguiu, através da landing page que entregou algum material rico.
\n\n\n\nMas, nunca realize a compra de uma lista, para evitar gastos desnecessários, visto que em muitos casos, as mensagem caem direto na caixa de spam. Além daqueles contatos que já não existem mais.
\n\n\n\nAlém disso, qual retorno você terá se enviar mensagens para aqueles que nem conhecem a sua marca e não sabem para o que, tal produto serve. No lugar dessa prática, invista em materiais de qualidade para atrair a atenção de seus clientes.
\n\n\n\nSeja como for, não deixe de alimentar os seus clientes com conteúdos interessantes e que chamem a sua atenção, para continuarem consumindo o que você disponibiliza em seu site.
\n\n\n\nGostou desse conteúdo e quer saber mais? Continue acessando o nosso blog, onde sempre postamos novidades que podem te ajudar durante toda a jornada no universo do Marketing Digital.
\nAssim como outros setores, é ideal investir em estratégias de Marketing Digital para TI. Um estudo mostrou que, nos próximos anos, mais de 58% das empresas B2B planejam investir nas táticas de Inbound Marketing.
\n\n\n\nUsa-se essa tática para atrair clientes através do conteúdo, fazendo com que ele chegue até a sua empresa por encontrar algo interessante.
\n\n\n\nO grande segredo para que tudo funcione do jeito que você planejou, é publicar o material no momento certo e no lugar adequado. Assim, mais pessoas conseguem ter acesso às informações que estão buscando.
\n\n\n\nEnfim, é necessário que esse conteúdo responda as principais dúvidas do seu público-alvo. Por isso, quanto mais a sua empresa souber sobre o público, mais fácil se torna para conseguir elaborar o tema ideal.
\n\n\n\nNão é segredo que as estratégias de Inbound Marketing estão cada dia mais comprovando a sua eficácia para qualquer departamento que deseja ter a sua presença online.
\n\n\n\nContinue a leitura para saber mais sobre o Marketing Digital para TI!
\n\n\n\nAntes de entrar mais afundo nas estratégias de Inbound Marketing, devemos falar sobre a importância que o Marketing Digital tem para as empresas de TI.
\n\n\n\nÉ muito comum ver empresas grandes da área investindo pesadamente nessa tática para atrair a atenção de leads qualificados, através de conteúdos explicativos e novidades do setor de TI.
\n\n\n\nAlém disso, o seu negócio ganha um lugar de destaque no mercado. Pois, ao atingir o público-alvo, seu resultado fica mais visível e ganha mais valorização no que faz.
\n\n\n\nUma estratégia eficiente de Marketing, é capaz de fornecer as ferramentas corretas para que consiga medir os resultados em tempo real. Assim, é possível identificar e corrigir as falhas com agilidade.
\n\n\n\nAs principais vantagens de aderir a essas estratégias para elaborar conteúdos, gerando mais leads, já é muito evidente nos dias de hoje. Sobretudo, quando nos referimos ao setor de TI, fica ainda mais notório, devido às mudanças em relação à divulgação da marca.
\n\n\n\nSendo assim, separei alguns benefícios que essa prática pode trazer para a área de Tecnologia da Informação, contribuindo para a chegada de leads mais qualificados e que possuem real interesse em seus serviços.
\n\n\n\nAo investir em conteúdos relevantes e diferentes, a sua empresa pode sair na frente em relação a autoridade. Dessa forma, cria a confiança necessária para que seus clientes prefiram você à concorrência.
\n\n\n\nAo buscar por uma empresa de TI, seus visitantes esperam encontrar uma solução para a sua dor. Ou seja, ao jogar a palavra-chave no Google, esperam encontrar um conteúdo que responda a exatamente aquilo que ele quer.
\n\n\n\nNesse momento, o Inbound Marketing ganha um papel fundamental, visto que fornece as informações sobre as práticas que deve adotar em cada segmento.
\n\n\n\nComo citamos antes, é possível medir os resultados com o auxílio dessa estratégia. Na área de TI, as ações precisam ser medidas para justificar os seus investimentos.
\n\n\n\nO Inbound consegue adaptar-se com perfeição a essa necessidade, visto que é possível realizar a medição exata, desde o SEO, até o e-mail marketing.
\n\n\n\nAssim, você ganha um controle maior do investimento que está fazendo em sua empresa.
\n\n\n\n![\"pessoas-reunidas-e-observando-gráficos-em-um-computador\"](\"https://beatz.com.br/wp-content/uploads/2022/04/meio-marketing-digital-ti.jpg\")
Após falar um pouco mais sobre as vantagens dessa prática, chegou a hora de te contar o que está incluso quando a sua empresa resolve fechar negócio com uma agência especializada nesse método.
\n\n\n\nNa maioria das vezes, o projeto inclui:
\n\n\n\nElementos ideais para que a sua estratégia dê certo e seus resultados cheguem a um novo número.
\n\n\n\nComo você deve ter notado, citamos no tópico acima que as estratégias de Inbound Marketing ajudam na otimização do SEO do seu site. Caso não tenha conhecimento sobre essa ação, não se preocupe, pois, vou te explicar agora.
\n\n\n\nEm resumo, a sigla para \"Search Engine Optimization\", é um compilado de processos que ajudam a sua marca a se destacar de forma orgânica, trazendo um retorno de sobre investimento e a redução dos custos.
\n\n\n\nVocê já deve ter visto e, com certeza, feito uma pesquisa no Google onde seu foco foi apenas nos sites presentes na primeira página, certo? Isso porque, muitas pessoas associam a conteúdos melhores.
\n\n\n\nE, de fato, o buscador também entende dessa maneira. Se a sua empresa está com a otimização certa, possui conteúdos relevantes para o vistante e usa a palavra-chave de acordo com o que ele deseja, é mais fácil de aparecer entre esses conteúdos orgânicos.
\n\n\n\nDessa forma, podemos dizer que o SEO é o principal aliado para quem busca estar em uma boa posição em buscadores. Além de que, você chama mais atenção para a sua empresa, que acaba sendo encontrada com mais facilidade.
\n\n\n\nPor fim, separei alguns tópicos para que você se convença ainda mais de que a sua empresa precisa de estratégias de inbound marketing para chegar nos melhores resultados e ser referência no mercado.
\n\n\n\nToda empresa conta com um líder responsável pela influência e referência no mercado. E, quando falamos em empresas de TI, não seria diferente.
\n\n\n\nEntretanto, esse líder surge de uma maneira natural, tornando a formação da autoridade mais rápida naquele segmento.
\n\n\n\nNesse sentido, se a sua empresa criar uma boa estratégia a parte da criação, se torna mais fácil ganhar um diferencial e destacar-se nesse meio, sem perder a qualidade.
\n\n\n\nAssim que inicia o uso dessa metodologia, a sua empresa precisa ter em mente que o cliente pode não estar totalmente interessado em uma determinada tecnologia. O que quero dizer, é que ele está mais interessado em descobrir uma solução para seus problemas.
\n\n\n\nEm muitos casos, o visitante não conhece determinada tecnologia. Sendo assim, é preciso elaborar um discurso que mostre como a sua empresa está preparada para explicar sobre o serviço.
\n\n\n\nImagine o Inbound Marketing como um gerador de receitas e uma máquina de gerar leads. O seu custo é muito inferior em relação a práticas tradicionais e trazem um resultado bem melhor e mais palpável.
\n\n\n\nDepois de todas essas informações, fica difícil não querer incluir a metodologia no dia a dia da sua empresa, não é mesmo?
\n\n\n\nO marketing digital para TI vem crescendo cada vez mais, expandindo o contato entre a sua empresa e os leads que ela deseja conquistar.
\n\n\n\nGostou desse conteúdo e quer saber mais sobre assuntos relacionados? Acesse o nosso blog e confira os materiais que temos para você!
\nCom certeza, atrair mais pessoas é um ponto essencial para a sua estratégia de Inbound Marketing. Por isso, utilizar táticas de conversão, como a criação de Landing Page, por exemplo, é a melhor forma de alcançar seus objetivos.
\n\n\n\nSabemos que, para a finalização de um funil de vendas, é preciso realizar a conversão do seu visitante para os próximos passos da sua estratégia. Para isso, nada melhor que a criação e uso correto de Landing Pages.
\n\n\n\nFoi pensando nisso, que hoje eu trago para você, todos os detalhes deste recurso tão importante para o sucesso da sua campanha. Bem como, para o aprimoramento das soluções já ativas.
\n\n\n\nPor isso, vou te ensinar tudo que você precisa saber sobre os tópicos que devem ser atendidos durante o processo de criação de Landing Page. Assim como, aprimorar esse recurso, para aplicá-lo da melhor forma em sua campanha.
\n\n\n\nEu tenho certeza que você vai se surpreender com os resultados que obterá com esta solução. Acompanhe a leitura e tire todas as suas dúvidas!
\n\n\n\nAntes de mais nada, precisamos compreender o que são as Landing Pages. Como já mencionei, a principal função dessa página, é realizar a conversão dos visitantes de um site ou blog.
\n\n\n\nPara isso, as páginas de captura, como também são conhecidas, possuem poucos elementos e apenas um CTA (Call to Action), para que, desse modo, sejam evitadas as distrações.
\n\n\n\nAlém disso, em situações como essa, evita-se a introdução de recursos que retirem o foco da finalidade da página. Entre elas podemos citar:
\n\n\n\nNa maioria das estratégias de marketing, essa página é aplicada em situações que oferecem conteúdos especiais, ou de maior valor. Bem como: e-books, infográficos, templates, entre outros.
\n\n\n\nEntretanto, não se resumem apenas a isso, ou seja, podem ser aplicadas na etapa final de um funil, para o contato com sua equipe de vendas. Assim como, pode ser utilizada em qualquer outra ação que possa faça sentido para a sua estratégia de marketing.
\n\n\n\nEntender como se direcionar ao seu visitante, é a melhor forma de atendê-lo e conseguir sucesso com isso. Por isso, compreender qual a diferença entre os principais tipos de Landing Pages, é essencial para guiar a sua estratégia.
\n\n\n\nPor isso, vou listar a seguir, as páginas de captura que não podem faltar no seu plano de marketing. Acompanhe a leitura e saiba como determinar a melhor opção para a sua empresa!
\n\n\n\nComo eu já havia mencionado, a oferta de conteúdo rico, é essencial para colher dados uteis para, assim, estabelecer contato com o seu lead. Desse modo, a criação de Landing Pages para essa finalidade, torna-se parte essencial do processo de prospecção de novos clientes.
\n\n\n\nAssim, com informações, como: e-mail, telefone, nome, idade, entre outras, é possível direcionar a sua estratégia para atender clientes específicos.
\n\n\n\n![\"mão-do-empresário-atraindo-figuras-humanas-com-imã\"](\"https://beatz.com.br/wp-content/uploads/2022/04/meio-landing-page.jpg\")
Utiliza-se muito as Landing Pages que visam a divulgação de eventos, em grandes estratégias de marketing. Isso porque, são grandes oportunidades de colher informações e informar os seus visitantes, sobre tópicos importantes, como:
\n\n\n\nEm geral, as Landing Pages de vendas, são utilizadas na etapa final do funil. Isso porque, são aplicadas para oferta comercial direta, ou seja, é o principal meio de contato entre o seu cliente e a sua equipe de vendas.
\n\n\n\nPor isso, dizemos que essa página, tem como objetivo principal a conversão em vendas. Nela, é inserida, toda a informação sobre os produtos ou serviços, e campos de preenchimento para que a sua equipe entre em contato e instrua esse cliente.
\n\n\n\nPorém, é preciso reafirmar que essa ferramenta, não deve se estender. Pois, não pode conter muitas distrações, para que o visitante realize a ação de fornecer os seus dados.
\n\n\n\nUma das formas mais simples de criação de Landing Page, também é uma das mais versáteis. Utiliza-se a Squeeze Landing Page, para induzir o seu visitante a realizar qualquer ação que seja interessante para sua empresa.
\n\n\n\nBem como, seguir as redes sociais, oferta de desconto para a aquisição de um serviço ou produto ou, então, apenas para aprofundar alguma informação.
\n\n\n\nOutro fator que pode contribuir para o sucesso da sua Landing Page, são os elementos adicionados na página. Aliás, apesar de ter o menor nível de informações possível, é preciso que seja relevante para a sua finalidade. Assim, apresentando os resultados esperados.
\n\n\n\nVeja a seguir!
\n\n\n\nJá sabemos que, para o sucesso da sua página de captura, é preciso que algo seja ofertado, atraindo dessa forma, a atenção do seu visitante.
\n\n\n\nPor isso, é importante trabalhar com materiais ricos, como: e-books, planilhas, vídeo aulas, entre outros recursos.
\n\n\n\nA objetividade, é peça fundamental de uma Landing Page. Então, deixar as informações ali o mais claro e direto possíveis, torna-se essencial.
\n\n\n\nPor isso, o seu título, deve passar a mensagem do que se pretende oferecer com aquele passo, além de prender a atenção do seu visitante, para que ele clique na página e esteja disposto a trocar dados pelo que se está oferecendo naquela página.
\n\n\n\nO CTA, ou call to action, talvez seja um dos pontos de maior importância para a sua Landing Page. Pois, é ele que vai convencer o visitante a realizar a ação que se espera naquela página.
\n\n\n\nPor isso, apostar em frases e palavras de convencimento é um passo muito importante na criação de uma página de captura, como por exemplo:
\n\n\n\nEssa, deve ser a parte de maior interesse para a sua empresa. Pois, é nela que se colocarão as informações mais importantes para a nutrição do seu novo lead.
\n\n\n\nComo eu já havia mencionado, informações como: nome, idade, e-mail, telefone, são muito importantes, mas, dependem do seu objetivo com esse material.
\n\n\n\nAlém disso, as informações solicitadas, podem variar de acordo com o valor do serviço/produto oferecido. Por exemplo, em alguns casos, com a oferta de material rico, é possível pedir: área de atuação, cargo, nome da empresa, entre outras informações mais sensíveis para alguns.
\n\n\n\nJá sabemos que a criação de Landing Page, é a sua maior aliada na geração de Leads. Para isso, também entendemos que a sua principal finalidade é colher as informações do seu visitante. Facilitando, assim, a comunicação da sua equipe de marketing e vendas, com esse potencial cliente.
\n\n\n\nAqui, já podemos ver, também, que o lead é uma grande oportunidade de negócio para a sua empresa. Por isso, as ferramentas de conversão, são tão importantes para o seu negócio.
\n\n\n\nIsso porque, apesar de aumentar a o número de visitas no seu site, a sua taxa de conversão, pode não atender a suas expectativas. É por isso, que deve-se aplicar essa solução.
\n\n\n\nAssim, com todas as informações do seu cliente, você poderá:
\n\n\n\nAssim, é possível notar que as Landing Pages, são recursos essenciais para qualquer estratégia eficiente de marketing e vendas.
\n\n\n\nQuer descobrir mais soluções que podem te ajudar a aumentar a sua taxa de conversão e direcionar suas estratégias de marketing da melhor forma possível? Acesse nosso blog e saiba tudo sobre o assunto!
\nContratar uma agência de inbound marketing, além de mostrar mais qualidade para um serviço, ainda conta com melhor custo-benefício e experiência.
\n\n\n\nSem dúvida, a forma de fazer marketing está mudando dia após dia. Sendo um dos motivos para que muitas empresas resolvam apostar na contratação desses serviços.
\n\n\n\nMas, por que não contratar uma agência de marketing convencional? Nas estratégias de Inbound Marketing, você consegue uma taxa maior quando falamos em sucesso de vendas. Pois, ela torna possível construir uma relação de confiança entre a sua empresa e os possíveis leads.
\n\n\n\nDessa forma, as marcas estão se esforçando cada vez mais para conquistar um número maior de visitantes, através de agências de inbound marketing.
\n\n\n\nContinue a leitura que vou te explicar melhor sobre esse assunto!
\n\n\n\nUma agência de Inbound é a principal chave fazer para decolar suas estratégias e ajudar a manter sua marca sempre orientada para alcançar seus objetivos.
\n\n\n\nUm time de especialistas, que podem auxiliar a sua empresa a:
\n\n\n\nEnfim, uma agência de Inbound Marketing é ideal para quem deseja ter uma consultoria completa.
\n\n\n\nUma dúvida que muitas empresas têm é, se devem investir tempo e recursos criando uma equipe interna de inbound marketing. A resposta é: depende.
\n\n\n\nComo em todo novo investimento, existem prós e contras em relação a isso. Assim que se cria uma equipe interna na sua empresa, você garante o controle total de todas as iniciativas em relação ao Marketing.
\n\n\n\nAlém disso, a equipe terá foco total apenas em sua empresa e, juntos, poderão decidir o tom de voz ideal para o seu público-alvo.
\n\n\n\nEntretanto, ainda pode contar com algumas desvantagens. Dentre elas, é deixar de contar com algumas vantagens que teria, apenas com a presença de uma agência de inbound marketing.
\n\n\n\nOu seja, a sua empresa precisaria contratar designers, especialistas em SEO e SEM, redatores, desenvolvedores, e por aí vai. O que, sem dúvida, sairia bem mais caro do que fechar um pacote completo.
\n\n\n\nSendo assim, sua maior desvantagem, seria em relação ao custo-beneficio, visto que o gasto com contratação e o treinamento são altos.
\n\n\n\nFechando uma parceria com a agência certa, você ganha o sucesso que precisa, além de uma equipe qualificada e experiente.
\n\n\n\n![\"homens-fechando-contrato-apertando-as-mãos\"](\"https://beatz.com.br/wp-content/uploads/2022/04/meio-agencia-inbound.jpg\")
Agora que já conversamos sobre o que é uma agência de Inbound Marketing, chegou a hora de falar sobre suas principais vantagens.
\n\n\n\nEspecialistas da área, podem te fornecer todos os tipos de atividades, incluindo: otimização de SEO, e-mail marketing, blog, criação de landing page e ajuda para manter sua rede social.
\n\n\n\nIsso garante que qualquer atividade seja realizada sob medida para suprir as necessidades específicas de sua empresa. Assim, você alcança as suas metas com mais facilidade e com um trabalho de qualidade.
\n\n\n\nDiferente das campanhas de outbound marketing, com uma estratégia de Inbound, você não tem a preocupação com tempo ou expiração.
\n\n\n\nEm resumo, os conteúdos que a sua empresa disponibiliza online sempre estarão disponíveis para quem estiver em busca de respostas sobre determinado assunto.
\n\n\n\nTer um material sempre disponível é uma grande vantagem para empresas como a sua. Contudo, podem demandar um longo tempo para ganhar essa sustentabilidade.
\n\n\n\nQuando você fornece um conteúdo informativo, atrai clientes potenciais para conhecer a sua marca. Com isso, são levados a consumir mais materiais e, no final de tudo, entrar em contato com a sua organização.
\n\n\n\nManter a sua marca bem posicionada, principalmente em buscadores, é de extrema importância para que mais pessoas consigam encontrar os seus materiais informativos.
\n\n\n\nO Inbound Marketing pode te ajudar a educar o cliente potencial, sempre focando em uma estratégia que ajude a mudar sua posição.
\n\n\n\nDessa forma, caso a sua empresa tenha uma boa posição em relação aos seus concorrentes, ela terá uma vantagem significativa.
\n\n\n\nCriar conteúdos que engajem seu público é uma prioridade para qualquer empresa. Então, ao aparecer nas primeiras páginas de buscadores, a sua empresa está se colocando à frente de seus usuários sem agir de maneira intrusiva.
\n\n\n\nO que eu quero dizer é: sem conteúdo publicado e promovido, sua visibilidade será bem limitada.
\n\n\n\nAo contratar uma equipe focada nisso, você terá a tranquilidade de saber que sempre serão adicionados novos conteúdos em seu site. E, ao ter um novo post, será automaticamente divulgado em todas as suas redes.
\n\n\n\nEsse tópico é um dos principais objetivos para que empresas contratem equipes externas de Inbound Marketing. Pois, em muitos casos, sua empresa precisa apenas de um site otimizado e um blog, o que gera menos custos do que campanhas pagas para divulgar a sua marca.
\n\n\n\nClaro, toda estratégia tem um custo definido no início do contrato, que pode ser mensal. Entretanto, não chega ao valor que seria gasto com o outbound marketing.
\n\n\n\nPor fim, devemos falar sobre o grande passo que a sua empresa dará ao entender melhor o que seu público-alvo está buscando.
\n\n\n\nSendo assim, antes de criar qualquer conteúdo, é importante montar uma persona baseada em seus principais clientes. Essa tática te auxiliará a preparar e focar nos itens mais importantes para melhorar seus resultados.
\n\n\n\nAo pensar nisso, sua empresa poderá otimizar os investimentos em relação à publicidade e ir direto naqueles que estão interessados em consumir conteúdos explicativos.
\n\n\n\nDepois deste conteúdo, ficou mais do que claro que a sua empresa pode confiar em profissionais da área para chegar em resultados significativos, certo?
\n\n\n\nA Beatz está focada em trazer sempre as melhores soluções para a sua marca. Com profissionais de qualidade, sempre treinados para aperfeiçoar suas técnicas, a agência está pronta para te ajudar no que for preciso, para trazer mais presença digital.
\n\n\n\nQuer conhecer um pouco mais sobre o nosso trabalho? Acesse nosso site e veja o quadro de clientes da agência. Além disso, você pode ler mais conteúdos como este em nosso blog!
\nEu aposto que você já entendeu os benefícios de investir em marketing digital, para alavancar o seu negócio na internet. Mas, você sabe as razões para contratar uma agência de mídia paga para te ajudar com essa tarefa?
\n\n\n\nDe fato, como todo investimento, aderir a esse tipo de solução pode apresentar riscos, caso não seja realizado da forma adequada.
\n\n\n\nDesse modo, contar com ajuda, para aproveitar as vantagens que as ferramentas desse segmento podem te oferecer, torna-se essencial.
\n\n\n\nPor isso, hoje vou te mostrar os motivos para apostar nessa solução para o seu negócio e, além disso, como encontrar a empresa ideal.
\n\n\n\nAcompanhe a leitura e saiba tudo sobre o assunto!
\n\n\n\nAntes de mais nada, precisamos entender quais os atributos desse tipo de mídia e, também, a sua aplicação no dia a dia do seu negócio.
\n\n\n\nVocê sabe o que é mídia paga?
\n\n\n\nEsse tipo de mídia, é composta por toda forma de propagar uma informação ou conteúdo, de forma paga. Desse modo, alcançando o seu público-alvo de forma mais direta e assertiva.
\n\n\n\nAssim, um dos maiores exemplos, para ilustrar esse recurso no Marketing Digital, são os posts patrocinados nas redes sociais ou, como também são conhecidos, os anúncios.
\n\n\n\nDessa forma, podemos concluir que as agências de mídia paga, são responsáveis por negociar os espaços para a veiculação do seu anúncio.
\n\n\n\nAlém disso, as agências de mídia, utilizam métricas para análise de funcionamento da propaganda, assim, tendo mais autonomia para mudanças no decorrer do processo.
\n\n\n\nBem como, contam com equipe especializada e capacitada para produção dos conteúdos e estudo dos resultados, como:
\n\n\n\nDessa forma, é possível atender todos os requisitos para o sucesso de uma campanha de marketing e, assim, aumentar a sua visibilidade na internet.
\n\n\n\nCom certeza, compreender o que profissionais dessa área fazem para aumentar o alcance da sua marca, é fundamental para você escolher a empresa certa para o seu negócio.
\n\n\n\nComo já sabemos, uma campanha publicitária, é, idealmente, formada por planejamento, execução e controle de resultados.
\n\n\n\nPara isso, é preciso uma equipe qualificada que entenda de todos os pontos necessários para obter sucesso com o orçamento dedicado a uma determinada campanha.
\n\n\n\nÉ aí que a agência de mídia paga atua!
\n\n\n\nDesse modo, entre as principais funções de uma agência de mídia paga, estão:
\n\n\n\nAssim, é possível garantir que todas as etapas da sua campanha, sejam atendidas da melhor forma possível e ajustadas no processo caso haja necessidade.
\n\n\n\nPara isso, a agência de mídia, utiliza ferramentas, como: Google Ads, Facebook Ads, Instagram Ads, Youtube Ads. Isso, com base nos processos já definidos no plano inicial.
\n\n\n\nAgora que você já sabe como uma agência de mídia pode favorecer o seu negócio, é preciso entender como encontrar a empresa ideal.
\n\n\n\nJá vimos neste texto quais as principais funções e características que uma empresa precisa ter para realizar essa função. Mas, você sabe quais as qualidades que uma agência de mídia precisa ter?
\n\n\n\nExato! Além de contar com uma empresa que tenha uma equipe profissional capacitada, é preciso atentar-se aos atributos da agência a ser considerada para realizar a tarefa de promover o seu negócio na na internet.
\n\n\n\nDesse modo, separei algumas dicas para facilitar a sua vida na hora de escolher a agência certa. Veja a seguir!
\n\n\n\nBusque por uma agência que tenha experiência em suas áreas de atuação. Assim, é possível garantir que a sua empresa esteja em boas mãos.
\n\n\n\nDesse modo, com tempo de mercado, você pode ter certeza que a agência de mídia, já possui susiciente experiência para realizar um trabalho de qualidade com a sua marca na internet.
\n\n\n\nAlém disso, com o nível de experiência adequado, é possível averiguar se as empresas que estão na sua lista de candidatos, atendem negócios como o seu, ou então, que possuam características semelhantes.
\n\n\n\nDessa forma, ter certeza de investir na agência certa, torna-se mais fácil.
\n\n\n\n![\"pessoa-apontando-para-estrelas-amarelas-em-fundo-azul\"](\"https://beatz.com.br/wp-content/uploads/2022/04/meio-agencia-de-midia.jpg\")
Como mencionado anteriormente, por meio do estudo de clientes que obtiveram sucesso com determinada agência, é possível notar se a empresa em questão atende os seus requisitos.
\n\n\n\nAssim, analisar os cases de sucesso torna-se um passo essencial para garantir a escolha certa para o seu negócio.
\n\n\n\nDessa maneira, é possível constatar se a agência atende aos requisitos estabelecidos pela sua empresa, por meio das empresas que já foram atendidas por ela.
\n\n\n\nOutro ponto, fundamental para uma boa contratação, é atentar-se ao escopo do contrato. Dessa forma, conciliar suas demandas aos serviços oferecidos, pode ajudar a não ter surpresas ao longo do processo.
\n\n\n\nÉ nesta etapa, também, que você verifica o comprometimento da empresa para com os seus clientes, ou seja, por meio de atendimentos especializados para tirar dúvidas.
\n\n\n\nÉ na etapa de apresentação dos detalhes, que você deve deixar os seus objetivos claros. Assim, como eu disse anteriormente, evita-se surpresas ao longo do processo.
\n\n\n\nBem como, é possível adaptar a abordagem feita pela agência de mídia às suas expectativas e, assim, tornar a troca de informações mais proveitosa para ambos os lados.
\n\n\n\nOutro fator de extrema importância, é a definição de orçamento para as metas que você pretende atingir. Assim, melhorando a comunicação entre a agência de mídia e o seu negócio.
\n\n\n\nDessa forma, todos os detalhes são expostos logo no início, evitando erros de comunicação e um processo de adaptação ideal para a sua empresa.
\n\n\n\nAssim, a agência de mídia, pode determinar os passos a serem seguidos, com base naquilo que vocês estão dispostos a gastar com o alcance de marca na internet.
\n\n\n\nE chegamos a etapa final, onde todos os pontos serão esclarecidos. Desse modo, neste passo, você deve esclarecer todas as suas dúvidas.
\n\n\n\nAlém disso, é preciso verificar se os serviços oferecidos, são condizentes com as suas expectativas a respeito dos resultados que a agência trará para a sua empresa.
\n\n\n\nE, assim, negociar o que você acredita não ser preciso e, como também, estar disposto a ouvir as justificativas para tal aplicação.
\n\n\n\nGostou das dicas e quer ter acesso a muito mais conteúdo como esse? Acesse nosso blog e conheça tudo sobre os benefícios do investimento em soluções como essa ou, então, acesse nosso site e saiba tudo que a Beatz pode fazer pela sua empresa!
\nCom o novo mercado, a forma de vender foi inovada e o marketing digital para TI passou a ser um assunto em alta. Com ele, novas ferramentas foram criadas a fim de auxiliar as empresas em seu relacionamento com o público. E, assim, transformar mais pessoas em clientes e vender seus produtos e serviços.
\n\n\n\nE, o Inbound Marketing é uma vertente do Marketing Digital, que conta com certas estratégias de atração para alcançar maiores resultados em suas vendas.
\n\n\n\nSendo assim, no texto de hoje, vou te contar mais sobre essa tendência. Vamos lá?
\n\n\n\nAntes de tudo, vou te explicar o que é o Inbound Marketing. Ele é o famoso marketing de atração onde quem é atraído, no caso, são os seus clientes. Ou seja, as pessoas que vão até a sua empresa, e não ao contrário.
\n\n\n\nSendo assim, o marketing digital para TI utiliza SEO, conteúdo e técnicas de mídia social para engajar um público-alvo relevante.
\n\n\n\nNessa estratégia, as empresas pretendem entender as necessidades dos consumidores, como: qual serviço de TI comprar para ajudá-los e, assim, retê-los. Dentro dessas ações, conteúdos produzidos e distribuídos como posts em seu blog. Assim, o material é adaptado aos interesses do público para atrair tráfego e utilizar estratégias de conversão.
\n\n\n\nComo resultado, os usuários interessados em serviços de TI são, particularmente, atraídos pelo conteúdo do blog da empresa, aprendem mais sobre esse assunto e se tornam clientes. O Inbound começa com uma pesquisa em um buscador, realizada por um usuário, que é influenciado pelo conteúdo ali encontrado de acordo com suas necessidades e dores.
\n\n\n\nDessa forma, uma das principais estratégias do Inbound Marketing é o marketing de conteúdo, para conhecer os interesses do seu público-alvo e atraí-los. Essa técnica cria confiança no usuário, aproximando o relacionamento e tornando-o um cliente em potencial.
\n\n\n\nEssas ações podem ser medidas para entender a taxa de visualização de página, a taxa de conversão e o alcance de uma certa campanha, por exemplo. Em poucas palavras, o Inbound como estratégia de Marketing Digital para TI, está focado em conquistar os clientes certos, para que eles encontrem o seu negócio por meio de seu conteúdo.
\n\n\n\n![\"pessoas-no-celular\"](\"https://beatz.com.br/wp-content/uploads/2022/04/meio-marketing-digital-para-ti.jpg\")
Bom, agora que você já sabe o que é o Inbound Marketing, vou te explicar melhor, quais são as etapas dessa estratégia. Confira:
\n\n\n\nO processo de vendas passa por 5 etapas, são elas:
\n\n\n\nConheça um pouco mais sobre cada uma:
\n\n\n\nNesta primeira etapa, o Inbound Marketing é, simplesmente, direcionar o público-alvo para seus canais digitais usando o conteúdo.
\n\n\n\nOs consumidores em potencial pesquisam tópicos por conta própria e estão interessados no conteúdo que encontram e acessam no site de sua escolha.
\n\n\n\nEntão, a estratégia aqui é produzir conteúdo relevante para atrair o público certo que vai se engajar com sua marca e estar mais inclinado a consumir o seu serviço ou produto.
\n\n\n\nNessa etapa, o objetivo é converter um visitante em um lead. Ou seja, um cliente em potencial que passou todas as suas informações para a empresa, através de um formulário preenchido.
\n\n\n\nEm troca desses dados, você pode oferecer algum bônus como, por exemplo, \"as vantagens de contratar um serviço de TI\". Estratégias que vão deixar o público interessado e passar suas informações para a empresa.
\n\n\n\nÉ muito importante manter um bom relacionamento com seus clientes em potencial, para que eles possam avançar as etapas do processo e chegar até a compra.
\n\n\n\nApós manter um bom relacionamento, através de conteúdos relevantes, com todos os seus leads, é preciso analisar quais estão prontos para realizar a compra com a sua empresa. Ou seja, aqueles que estão propícios para uma abordagem de venda.
\n\n\n\nAlém da venda em si, você pode, nessa etapa, utilizar estratégias para fidelizar esse cliente. Assim, essa pessoa pode continuar interessada em suas soluções de TI, pois, nessa fase ela já está pronta para consumir.
\n\n\n\nPrecisam de análise, todas as etapas anteriores, para que você possa mensurar os resultados.
\n\n\n\nÉ possível acompanhar todas as interações do público nas páginas do seu site, para que você possa detectar se está obtendo bons resultados e se sua campanha está tendo sucesso.
\n\n\n\nSe os resultados não forem bons, a fase de análise é muito importante para entender qual etapa da estratégia precisa mudar para haver uma melhora no resultado final.
\n\n\n\nPara isso, há ferramentas que medem seus resultados e algumas disponíveis sem custos pelo próprio Google.
\n\n\n\nAgora que você conseguiu entender o processo de Inbound Marketing, vou te mostrar alguns benefícios:
\n\n\n\nNo Inbound Marketing, você pode se comunicar com o público certo, utilizando as palavras-chave e técnicas de SEO, ranqueando nos buscadores, como o Google, assim, sua página aparece no topo das buscas.
\n\n\n\nPor exemplo, o conteúdo publicado sobre serviços de TI é uma forma de atrair visitantes com interesse na área.
\n\n\n\nDessa forma, as chances de receber leads são maiores, pois, a conquista de público vai de um local para outro, criando um relacionamento próximo entre a empresa e o cliente.
\n\n\n\nAo estar presente na internet e fornecer conteúdo relevante ao seu público, você aumenta a visibilidade da sua marca.
\n\n\n\nA sua empresa é mais conhecida, as pessoas partilham o seu conteúdo e, assim, transforma-se numa rede interativa onde é feito o acesso ao seu site. E, com tudo isto, a empresa tem mais força para combater a concorrência.
\n\n\n\nCom o Inbound Marketing, você pode construir certas estratégias que deixam todos os seus leads em um estágio acionável da abordagem de vendas.
\n\n\n\nComo a jornada do cliente começa diretamente no ponto de atração, ou seja, pula algumas das etapas anteriores do processo de compra, os leads são transformados em consumidores em pouco tempo e em poucos passos.
\n\n\n\nEsse tempo é reduzido com conteúdos focados em diferentes etapas do funil de vendas, o que também leva a mais compras de seus serviços ou produtos.
\n\n\n\nVocê pode reduzir o CAC (Custo de Aquisição do Cliente) graças às soluções mais baratas de Inbound Marketing em relação ao marketing tradicional.
\n\n\n\nA Estratégia de Inbound Marketing tem como foco a produção de conteúdo que possa sofrer atualizações e ser sempre compartilhado, pois não tem prazo de validade.
\n\n\n\nAssim, ao invés de fazer campanhas off-line como anúncios de rádio e TV de alto custo, ao utilizar ferramentas de marketing digital, esses custos de comunicação pública foram, significativamente, reduzidos.
\n\n\n\nCom isso, o ROI (Retorno do Investimento) aumenta. Já que as ações mais baratas apresentam retornos de médio e longo prazo que afetarão no crescimento do seu negócio em um curto período de tempo.
\n\n\n\nO Marketing Digital oferece ferramentas de medição de dados mais eficientes e precisas para seus resultados.
\n\n\n\nUsar uma estratégia de Inbound Marketing em seu negócio, facilita a análise dos dados de sua campanha. Você pode monitorar o tráfego do seu site em tempo real, medindo os resultados dos posts nas redes sociais, como compartilhamento de links, entre outros.
\n\n\n\nMedindo os resultados, você pode ver quais das suas estratégias redefinir para obter melhores resultados. O bom é que com estratégias direcionadas, você sempre pode modificá-las para atingir seus objetivos.
\n\n\n\nBom, por hoje, vamos ficar por aqui. Espero que tenha curtido esse conteúdo sobre Marketing Digital para TI. Para saber mais sobre esse e outros temas, não deixe de acompanhar o nosso blog.
\n\n\n\nAté mais!
\nImagina elevar o índice de conversão dos materiais produzidos, aumentar as oportunidades da sua empresa, e qualificar o nível de leads que chegam até o seu setor comercial?
\n\n\n\nIsso foi o que aconteceu com a Lavor, líder mundial na produção de máquinas para limpeza, que apostou nas estratégias desempenhadas pela Beatz Digital para conquistar objetivos prósperos e consistentes.
\n\n\n\nQuer saber o resultado disso?
\n\n\n\nAcompanhe a partir de agora, os detalhes deste case de sucesso e saiba quais métodos foram aplicados para ajudar a empresa, que é referência na fabricação de equipamentos de limpeza residencial e profissional, como: lavadoras de alta pressão, aspiradores de pó e água, extratoras, lavadoras e secadoras de piso e muito mais!
\n\n\n\nSem dúvida, um dos pontos que mais chamam atenção nos resultados da parceria entre a Beatz Digital e a Lavor, é o alto índice de conversão que os materiais ricos da empresa estão atingindo.
\n\n\n\nDe acordo com pesquisas do setor de marketing digital, a média ideal de conversão para landing pages é de 5,31%
\n\n\n\nMas, nosso cliente bateu esse número e alcançou 27,81% de conversão em uma das campanhas realizadas pela nossa equipe.
\n\n\n\nOu seja, isso representa que, quase 30% do público que atingimos, entrou para a base de leads da Lavor, através de nossos projetos.
\n\n\n\nAlém disso, se analisarmos os meses de março e abril de 2022, os números subiram de 252 para 1342, resultando em um aumento de 81,22% de conversões em apenas um mês.
\n\n\n\nPara alcançar este resultado, algumas estratégias foram realizadas, como você verá ao longo deste case.
\n\n\n\nMas, podemos te adiantar que os e-mails produzidos pela nossa agência alcançaram índices acima da média, como você pode ver na tabela abaixo, que compara o material desenvolvido para a Lavor com os números considerados bons para envio de e-mail marketing.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2022/07/tabela-opcao-1.png\")
Então, após analisar os números, fica claro entender, que nossos materiais superaram as expectativas traçadas pelo mercado e tiveram taxas de abertura e clique de e-mails maiores que as metas conquistadas por outras empresas.
\n\n\n\nVisitantes e oportunidades crescendo a cada mês
\n\n\n\nO projeto de Inbound Marketing da Beatz Digital, inclui métodos orgânicos e campanhas pagas, que ajudaram o nosso cliente a aumentar o número de visitas em seu site.
\n\n\n\nTudo isso gerou um crescimento significativo no número, que não para de crescer.
\n\n\n\nEm um mês, por exemplo, se considerarmos abril e maio, os visitantes saltaram de 4825 para 5625, representando um aumento de 14,22 % .
\n\n\n\nE não para por aí! Se falarmos em oportunidades, os índices, também, aumentaram consideravelmente.
\n\n\n\nEm 30 dias, a empresa elevou em 15,13% suas novas chances de negócio.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2022/07/infos-com-icone-opcao-2.png\")
Como chegamos nestes resultados?
\n\n\n\nSe você leu até aqui, entendeu que as conquistas da Lavor vieram de uma série de estratégias.
\n\n\n\nMas, afinal, o que foi feito para que a empresa atingisse os números que já listamos neste case?
\n\n\n\nPara chegar até os resultados que você conferiu, apostamos em métodos como o Inbound Marketing. Veja algumas de nossas ações para a Lavor:
\n\n\n\nDe fato, os resultados não surgiram do nada. Tudo o que foi conquistado pela empresa, foi pensado anteriormente por nossos especialistas, que começaram a desenvolver o trabalho, através de um planejamento personalizado, que envolveu estratégias de conteúdo e performance.
\n\n\n\nE o que tinha neste planejamento? É isso que você verá a partir de agora:
\n\n\n\nAtravés de técnicas de definição de Cliente Ideal e criação de persona, identificamos quem era o público ideal para o cliente. Assim, conseguimos estudar o mercado, seu perfil e produzir materiais que conversassem direto com o decisor e com o influenciador de compra.
\n\n\n\nPara isso, desenvolvemos artigos de blog, materiais ricos, fluxos de e-mails e anúncios específicos para os clientes que o nosso parceiro desejava alcançar.
\n\n\n\nO marketing digital na indústria, vem sendo cada vez mais importante. Afinal, os tomadores de decisões de grandes empresas estão cada vez mais presentes na internet.
\n\n\n\nEntão, para tornar a Lavor uma referência em conteúdos no mercado em que atua, produzimos mais de 50 artigos de blog, além de e-books, guias, posts para redes sociais e e-mails, que, conforme citamos anteriormente, foram escritos pensados nas personas trabalhadas em cada projeto.
\n\n\n\nTodos os nossos textos tiveram muita atenção, também, nas etapas da jornada da persona, passando por aprendizado e descoberta, reconhecimento do problema, consideração das soluções, decisão de compra, até chegar à fase de recomendações e recompras.
\n\n\n\nAlém dos conteúdos orgânicos produzidos pela nossa equipe, também, desenvolvemos campanhas pagas, entregando as informações certas para o público pré-definido.
\n\n\n\nNossas estratégias incluíram: criação de Landing Pages, e diferentes formatos de anúncios no Google e nas redes sociais que mais impactam a persona da Lavor.
\n\n\n\nAgora que você chegou até aqui, que tal tornar a sua empresa nosso próximo case de sucesso?
\n\n\n\nEntre em contato com nosso time e tire todas as suas dúvidas ainda hoje!
\n', 'Veja como uma indústria aumentou suas conversões em mais de 80% em apenas um mês', 'Descubra quais estratégias ajudaram a Lavor a elevar resultados importantes ', 'publish', 'closed', 'closed', '', 'marketing-industrial-case-lavor', '', '', '2024-01-29 16:23:18', '2024-01-29 19:23:18', '', 0, 'https://beatz.com.br/?post_type=case&p=4533', 0, 'case', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (4537, 22, '2022-06-22 11:41:00', '2022-06-22 14:41:00', '\nEu imagino que você veja o e-mail marketing como uma ferramenta essencial para a sua empresa, mas, você sabe por qual razão ele deve ser aplicado em suas estratégias?
\n\n\n\nO uso de e-mails para estreitar o relacionamento com o seu cliente é a melhor forma de conectar, diretamente, a sua empresa ao seu público. Além disso, essa ferramenta apresenta grandes oportunidades de sucesso, considerando que, cerca de 53% da população mundial a utiliza ela em seu cotidiano.
\n\n\n\nDe fato, os resultados obtidos com o investimento em comunicação direta com o seu cliente, é parte fundamental do processo de nutrição dos seus leads. Mas, além de estabelecer um relacionamento com eles, você sabia que é possível aumentar suas taxas de tráfego orgânico utilizando essa ferramenta?
\n\n\n\nIsso mesmo! É por isso que separei as 7 principais dicas para você conquistar cada vez mais visitantes no seu site, através da utilização de e-mails eficazes. Assim, aumentando ainda mais o seu ranking nas páginas do Google.
\n\n\n\nQuer saber mais sobre isso? Acompanhe o texto e tire todas as suas dúvidas!
\n\n\n\nDe acordo com estudos, através do uso de e-mails eficientes, é possível obter um retorno de US$ 36,00 para cada dólar investido. Por isso, otimizar essa ferramenta é algo essencial para o sucesso do seu negócio.
\n\n\n\nComo vimos anteriormente, o e-mail marketing é um método muito importante para estreitar a comunicação entre a sua empresa e os seus leads. Além disso, através deles, é possível direcionar o seu leitor para aquilo que você quer que ele veja.
\n\n\n\nPara os profissionais de marketing, isso significa uma coisa: direcionar o destinatário para o seu site, assim, abrindo um leque de possibilidades, seja para obter mais informações, apresentar um produto ou realizar alguma outra ação.
\n\n\n\nEm outras palavras, aumentar o tráfego orgânico dos seus canais de comunicação, é a principal vantagem do investimento em e-mails.
\n\n\n\nVocê deve estar se perguntando: \"mas como isso é possível? Como um e-mail pode afetar o SEO?\".
\n\n\n\nEu tenho a resposta para você!
\n\n\n\nUma parte fundamental da otimização de mecanismos de pesquisa são os recursos aplicados fora da página, incluindo divulgação em mídia social e backlinks.
\n\n\n\nO tráfego orgânico de alta qualidade pode interferir, de forma positiva, na classificação do seu site pelo Google e, também, por outros mecanismos de pesquisa.
\n\n\n\nA melhor forma de fazer com que isso aconteça, é através de e-mails de qualidade e eficientes. Mas, agora chegamos a pergunta mais importante deste texto:
\n\n\n\nComo eu falei lá no começo, eu separei 7 dicas essenciais para aumentar a chance de conquistar cada vez mais sucesso com os seus e-mails. Chegou a hora de aprender quais passos devem ser seguidos para isso. Continue a leitura e confira todos os detalhes!
\n\n\n\nSegmentar os destinatários dos seus e-mails, é fundamental para a reduzir a taxa de rejeição do seu site, ou seja, garantir que, quem esteja acessando, interaja com algum dos seus conteúdos.
\n\n\n\nÉ importante ressaltar que, quando falamos de \"taxa de rejeição\", a mais interessante para a discussão é em relação ao seu site. Isso porque, contabilizar os dados de não entrega dos e-mails pode se tornar irrelevante nas suas métricas, considerando que o servidor do seu destinatário pode ter retornado o e-mail.
\n\n\n\nCom isso em mente, seus e-mails devem ir para aqueles que estão realmente interessados no seu produto/serviço. Assim, garantindo que você tenha acessos de qualidade para subir de posição nas plataformas de pesquisa.
\n\n\n\nDesse modo, através da permanência dos visitantes por mais tempo no seu site e interação com os conteúdos, o Google passa a reconhecer a autoridade do seu site e aumenta a sua classificação.
\n\n\n\nAprender quais são os padrões de consumo de conteúdo do seu usuário, é muito importante para a melhoria dos seus e-mails. Por isso, é preciso analisar nos materiais feitos, aquilo que gerou mais resultado e o que não ofereceu boas métricas.
\n\n\n\nAssim, adaptar o seu conteúdo para os usuários do seu site torna-se cada vez mais fácil. Desse modo, além de segmentar a lista de contatos, você consegue direcionar ainda mais o seu conteúdo.
\n\n\n\nVocê conhece as 3 principais intenções de usuários? Acompanhe a leitura e descubra como definir o material correto para aumentar o seu tráfego orgânico!
\n\n\n\n![\"mulher-olhando-para-computador-e-fazendo-anotações-em-caderno\"](\"https://beatz.com.br/wp-content/uploads/2022/06/trafego-organico-meio-2.jpg\")
É possível observar intenções como essa, quando um usuário está tentando chegar a um determinado site, página ou conteúdo.
\n\n\n\nAqui, você pode encontrar os visitantes que estão procurando por algo. Em geral, alguma informação que você pode oferecer.
\n\n\n\nJá nas intenções transacionais, estão os usuários prontos para fechar uma compra ou realizar outra ação online.
\n\n\n\nEntendendo em qual etapa se encontra o seu público, torna-se mais fácil direcionar os assuntos e mensagens do seu e-mail. Assim, aumentando a taxa de sucesso com a sua estratégia de marketing para crescer seu tráfego orgânico.
\n\n\n\nAo oferecer conteúdo que se adapte ao seu usuário, você reduz a chance de atrair visitantes não qualificados para o seu site.
\n\n\n\nO uso de textos que demonstrem a autoridade da sua marca e relevância em determinado assunto, é a melhor forma de direcionar o destinatário para o seu site.
\n\n\n\nPor isso, mostre ao seu público o valor da sua empresa e estabeleça uma reputação como líder de pensamento na área, enviando um e-mail semanal ou mensal com informações relevantes.
\n\n\n\nSe você tem um blog da empresa, por exemplo, esta é uma ótima fonte que você pode explorar para obter conteúdo que seu público não encontrará em nenhum outro lugar.
\n\n\n\nDessa forma, fazendo com que o seu usuário se torne um visitante qualificado, permanecendo por mais tempo no seu site e aumentando as chances do Google vê-lo como um bom recurso.
\n\n\n\nPor si só, e-mails e mídias sociais são excelentes ferramentas de marketing. Mas, quando combinadas podem oferecer ainda mais vantagens para o aumento de tráfego orgânico do seu site.
\n\n\n\nPor isso, mesclar interações entre as ferramentas é uma boa estratégia para a sua marca. Desse modo, invista em posts que induzam o seu seguidor a se inscrever na sua lista de e-mails. E coloque em seus e-mails, botões de compartilhamento em redes sociais, por exemplo.
\n\n\n\nAfinal, compartilhar conteúdos como esse pode direcionar pesquisas e, principalmente, tráfego orgânico para o seu site.
\n\n\n\nComo profissional de marketing, você provavelmente já sabe: que e-mails personalizados têm melhores taxas de abertura e cliques. Por isso, voltamos a um ponto já discutido nesse artigo: a segmentação.
\n\n\n\nEscolher os destinatários do seu e-mail e direcionar o conteúdo para ele, é essencial para conquistar visitantes de qualidade. Isso se potencializa quando você personaliza os seus textos para aquela pessoa em específico.
\n\n\n\nPor isso, envie conteúdos utilizando o nome do destinatário e divida sua lista de contatos de modo a ser mais assertivo em seus envios, criando conteúdos que se encaixem no cotidiano daquela pessoa.
\n\n\n\nUm dos recursos mais importantes para determinar o sucesso do seu e-mail é o uso de testes A/B, isso também se aplica às suas páginas de destino e outros conteúdos.
\n\n\n\nPara isso, é preciso experimentar diferentes versões de e-mails usando palavras-chave de SEO para determinar quais obtêm os melhores resultados para a sua campanha.
\n\n\n\nPor isso, tente colocar os termos de pesquisa mais populares da sua marca nas linhas de assunto, texto de visualização e texto do corpo do seu e-mail.
\n\n\n\nOutro ponto, é que você pode aplicar esse recurso de forma inversa, reunindo as palavras-chave que deram certo e geraram resultados nos seus e-mails, e incluindo elas nos demais conteúdos que você produz.
\n\n\n\nÉ de conhecimento geral que grande parte dos consumidores analisa as avaliações feitas por clientes de uma empresa que estão pesquisando. Além disso, esse recurso entrega muito mais legitimidade às suas afirmações.
\n\n\n\nPensando nisso, simplesmente contar ao público que o seu produto/serviço é o melhor, pode não ser suficiente.
\n\n\n\nPor isso, peça avaliações para os seus clientes e aproveite. Pois, o uso de e-mail para esse tipo de solicitação é ideal.
\n\n\n\nSe você estiver fazendo marketing por e-mail para uma empresa local, por exemplo, as avaliações afetarão, e muito, sua classificação nos resultados de pesquisa locais.
\n\n\n\nEu espero que você aproveite muito as dicas deste artigo e aumente suas taxas de tráfego orgânico através dessa ferramenta tão importante.
\n\n\n\nQuer ficar por dentro de tudo que acontece no mercado e ver mais dicas como essa? Acompanhe nosso blog e tire todas as suas dúvidas.
\n\n\n\nAté a próxima!
\n', '7 dicas para aumentar o seu tráfego orgânico com e-mails', 'Entenda como utilizar o e-mail marketing para conquistar posições melhores nas plataformas de pesquisa', 'publish', 'closed', 'open', '', '7-dicas-para-aumentar-o-seu-trafego-organico-com-e-mails', '', '', '2022-07-13 11:52:40', '2022-07-13 14:52:40', '', 0, 'https://beatz.com.br/?p=4537', 0, 'post', '', 0), (4545, 22, '2022-06-30 11:36:36', '2022-06-30 14:36:36', '\nEm seu último updated, o Google Search Central, definiu algumas dicas para o controle de title tags que o navegador utiliza nos resultados de pesquisa. As atualizações definem soluções para possíveis problemas que podem ocasionar alterações nos seus títulos, feitas pelo Google, na tentativa de otimizá-los.
\n\n\n\nPensando nas novas diretrizes e boas práticas estabelecidas, eu separei os principais pontos para te ajudar na otimização das suas estratégias de SEO. Desse modo, aumentando a sua performance de ranqueamento nas páginas do Google.
\n\n\n\nQuer entender mais como isso pode te ajudar a alcançar classificações cada vez mais altas? Acompanhe a o texto e veja todas as dicas.
\n\n\n\nBoa leitura!
\n\n\n\nAntes de falar sobre as dicas para aumento de performance dos seus title tags, eu vou te contar qual é a definição desse recurso fundamental, e a sua importância para as estratégias de SEO. Continue a leitura!
\n\n\n\nO title tag é a marcação do código HTML (<title> e </title>) que define o nome que uma página receberá em uma pesquisa do Google.
\n\n\n\nPor isso, você pode ver esse título em uma aba de navegador, na página de resultados de buscadores online e em links de compartilhamento em rede sociais, por exemplo.
\n\n\n\nDesse modo, o title tag tem como principal finalidade, facilitar a identificação do tipo de conteúdo presente naquela página.
\n\n\n\nAliás, é importante ressaltar que o title tag otimizado, atribui muitos benefícios ao seu ranqueamento nas páginas do Google. Assim, podendo auxiliar no sucesso do seu conteúdo.
\n\n\n\nIsso ocorre porque os fatores de ranqueamento incluem as características de adaptação do seu conteúdo às boas práticas de SEO. Mas, não se preocupe, eu separei algumas dicas para te ajudar nessa tarefa.
\n\n\n\nComo falei anteriormente, existem dicas que podem te ajudar na definição de um title tag que apresente bons resultados para a sua página. Por isso, atente-se aos passos a seguir e aumente as suas chances de alcançar o topo das páginas do Google.
\n\n\n\nUtilize títulos descritivos para que fique claro o conteúdo da sua página. Desse modo, tornando-os mais atrativos para quem está interessado no seu conteúdo.
\n\n\n\nEntretanto, é preciso ter em mente a limitação de 60 caracteres e a informação que o usuário pode encontrar na sua página que deve ser transmitida através do seu title tag.
\n\n\n\nAssim, aumentando as chances de você receber mais acessos e, consequentemente, subindo no ranking do Google.
\n\n\n\nAtribuir palavras-chave relevantes ao conteúdo da página de destino do seu título, é um fator de extrema importância para aumentar a sua autoridade.
\n\n\n\nAlém disso, quando colocado o mais próximo possível do início, melhor serão os resultados. Isso porque, a primeira informação que o usuário busca deve conter o tema central do seu conteúdo, desse modo, aumentando a sua atratividade.
\n\n\n\n![\"setas](\"https://beatz.com.br/wp-content/uploads/2022/06/title-tag-meio.jpg\")
Se possível, introduzir o nome da sua marca é a melhor forma de aumentar a chance de o cliente identificar o conteúdo que será entregue através daquela página.
\n\n\n\nAlém disso, é importante para que ele reconheça a sua empresa e aumente as chances de procurá-la futuramente para sanar dúvidas ou demais ações que ela possa tomar.
\n\n\n\nO fato de não duplicar títulos, ou seja, reaproveitá-los em mais de uma página, diz ao Google e demais buscadores que o seu site cria conteúdos únicos. Desse modo, evitando penalizações na posição que a sua página ocupa no ranking do Google
\n\n\n\nComo vimos no início deste artigo, o Google estabelece diretrizes para obter bons resultados com os títulos da sua página e evitar que sejam alterados pela plataforma de pesquisa.
\n\n\n\nPor isso, separei as principais dicas, presentes no updated do Google Search Central, para otimizar seus title tags. Continue a leitura e descubra como aumentar a sua performance em SEO!
\n\n\n\nAlém disso, a plataforma ainda aponta alguns erros que podem prejudicar o seu posicionamento nas páginas do Google. Veja a seguir!
\n\n\n\nComo vimos, a definição de um title tag de qualidade é de extrema importância para o posicionamento da sua página nos principais buscadores. Por isso, seguir as recomendações torna-se essencial para obter bons resultados de SEO.
\n\n\n\nEu tenho certeza que com essas dicas, a criação de títulos para o seu site não vai ser mais um problema. Fique ligado em nosso blog e veja tudo sobre as novidades do mercado e boas práticas para melhorar o desempenho do seu site.
\n\n\n\nAté mais!
\nMotivada pela nova opção de controle de coleta de dados, que chega junto com o novo sistema IOS 14, da gigante Apple. A responsável pelas 3 principais redes sociais do planeta (Facebook, Instagram e Whatsapp), a Meta inicia a criação de um novo formato de anúncio para suas redes sociais.
\n\n\n\nAs novas condições propostas pela empresa de tecnologia Apple, faz com que anunciantes repensem o uso de dados para segmentação de anúncios.
\n\n\n\nCom isso em mente, a Meta propõe um novo formato que seja amigável a privacidade do usuário.
\n\n\n\nQuer entender mais sobre as novas opções? Acompanhe a matéria e veja tudo sobre o assunto até o momento e se antecipe!
\n\n\n\nDe acordo com relatos feitos pelo Business Inside, as novas opções estariam disponíveis para anunciantes que buscam criar reconhecimento de marca e moldar a percepção do seu produto.
\n\n\n\nDesse modo, sendo uma versão que depende quase que de forma exclusiva das métricas de engajamento para o sucesso da estratégia.
\n\n\n\nEm teoria, um anúncio que recebe alto nível de alcance, pode atingir um público maior. Entretanto, no processo, pode atingir pessoas que não estão prontas para realizar qualquer tipo de interação com a sua marca.
\n\n\n\nPor isso, os \"anúncios básicos\", como estão sendo chamados, dependem de uma qualidade superior, além de serem mais abrangente. Pois, assim, conseguem superar as barreiras da não segmentação por dados dos usuários.
\n\n\n\nComo vimos anteriormente, ainda existem muitos pontos a serem esclarecidos. Porém, o que especialistas do setor especulam, é que a mudança nas configurações de privacidade da Apple, colocaram a Meta em um terreno instável.
\n\n\n\nEsperasse que o novo recurso do sistema IOS 14 e IPadOS 14.5 custe ao Facebook cerca de US $ 16 bilhões em receita perdida. Isso, apenas para o ano de 2022.
\n\n\n\nO CEO da empresa Meta, Mark Zuckerberg, abordou na First Quarter 2022 Results Call, as ressalvas da gigante das mídias sociais e, também, estratégias para contornar o novo cenário.
\n\n\n\n![\"CEO](\"https://beatz.com.br/wp-content/uploads/2022/06/novo-formato-de-anuncio-meio.jpg\")
\n\n\n\n“Estamos gerenciando os ventos contrários da perda de sinal… Isso significa aumentar a compreensão do que as pessoas estão interessadas, tornando mais fácil para elas se envolverem com empresas em nossos aplicativos – seja concluindo compras no Facebook ou Instagram, ou empresas de mensagens no WhatsApp ou Messenger”
\"Isso também significa garantir que criamos as melhores tecnologias de aprimoramento de privacidade para fornecer segmentação e medição precisas aos anunciantes, mesmo quando as compras não estão acontecendo em nossos aplicativos. \"
Mark Zuckerberg
Tomando como base esse cenário e os novos recursos da Apple, que oferecem maior controle dos dados ao usuário, alguns dos pontos a serem estudados em novos formatos de anúncios, são:
\n\n\n\nA privacidade, além de ser muito importante para os seus serviços e venda de produtos, é um ponto essencial para a criação de anúncios e demais materiais online.
\n\n\n\nCom isso em mente, muitas empresas de tecnologia buscam investir em formas para tornar essas diretrizes mais amigáveis para o usuário.
\n\n\n\nAssim, tornando o cuidado com dados do cliente um atrativo para mais visitantes e leads para o seu site.
\n\n\n\nAlém disso, abusar da criatividade para a criação de anúncios, é primordial para a produção de materiais que atraiam a atenção do cliente.
\n\n\n\nBem como, a aposta em peças mais amplas, que não precisam segmentar por meio da coleta de dados feito pelas redes sociais, por exemplo.
\n\n\n\nEntretanto, é preciso ter em mente alguns pontos já citados neste artigo. Como não são feitas para a sua persona, é possível que pessoas não preparadas para o seu anúncio cheguem até ele.
\n\n\n\nPor isso, é preciso adequar a sua estratégia aos prós e contras do uso desse novo formato de anúncio, caso seja relevante para o seu objetivo.
\n\n\n\nGostou do tema e quer saber mais sobre o mercado de marketing digital? Acesse nosso blog e fique por dentro de tudo que você precisa para se manter atualizado!
\nNão é à toa que o WordPress é um dos líderes de experiência digital global, sendo parte essencial da administração de sites de diversas empresas. Entre elas:
\n\n\n\nAtualmente, a ferramenta domina o Top 10 de sistemas para gerenciamento de conteúdo na web, sendo responsável por alimentar 39,5% dos sites do mundo.
\n\n\n\nDesse modo, atendendo cerca de 30 milhões de sites corporativos ativos, utilizando os serviços de gerenciamento da plataforma.
\n\n\n\nAlém disso, a aplicação de soluções como essa, torna-se obrigatória para proporcionar um ambiente digital escalável, confiável e que transmita autoridade de domínio.
\n\n\n\nPor isso, hoje vou te contar todos os segredos dessa plataforma e as melhores dicas para obter resultados cada vez mais positivos com através do SEO para WordPress.
\n\n\n\nQuer saber como colocar o seu site no topo das pesquisas do Google e ainda proporcionar um ambiente agradável para os seus visitantes?
\n\n\n\nAcompanhe o texto e fique por dentro de todos os detalhes!
\n\n\n\nComo vimos anteriormente, empresas renomadas utilizam o WordPress. Então, já podemos imaginar que algo de bom ele deve oferecer, não é mesmo?
\n\n\n\nEm primeiro lugar, o WordPress é um software de código aberto. Mas, o que isso quer dizer?
\n\n\n\nAssim, sua empresa tem acesso a inúmeros designers, além de uma enorme comunidade disposta a colaborar e solucionar problemas.
\n\n\n\nOu seja, com milhões de sites WordPress ao vivo, a comunidade de usuários permite que você aproveite as melhores práticas e as implemente em seu próprio sistema.
\n\n\n\nDesse modo, sua empresa não depende de um atendimento ao cliente inconsistente ou uma página de perguntas frequentes (FAQ), geralmente, limitada de sistemas fechados.
\n\n\n\nAlgumas das principais vantagens, que levam as empresas até o WordPress, são:
\n\n\n\n![\"ilustração](\"https://beatz.com.br/wp-content/uploads/2022/06/seo-para-wordpress-meio.jpg\")
Se você acompanha nosso blog, eu tenho certeza que você já sabe o que é SEO, e como ele pode ser aplicado em páginas do WordPress.
\n\n\n\nO SEO é parte fundamental da sua estratégia digital. É por meio dele que conseguimos direcionar tráfego qualificado ao site. Mas, você precisa garantir que o seu sistema de gerenciamento de conteúdo tenha capacidade de lidar com a visibilidade e capacidade de pesquisa esperada.
\n\n\n\nVocê pode estar se perguntando: mas, qual a relação com o WordPress?
\n\n\n\nBom, essa é fácil! O sistema de gerenciamento conta com diversos plugins para aumentar a autoridade do seu site com mais facilidade
\n\n\n\nAlém disso, o SEO para WordPress é uma ferramenta otimizada para ajudá-lo a aumentar o engajamento do usuário e fazer crescer os rankings nas SERPs.
\n\n\n\nPor isso, conta com soluções integradas para a facilitar o seu trabalho. Mas, é preciso se atentar aos pontos que eu separei a seguir.
\n\n\n\nAssim, quando se trata de SEO, o WordPress tem todas as ferramentas necessárias para o sucesso do seu site e resultados cada vez melhores!
\n\n\n\nQuer entender mais sobre a aplicação dessa ferramenta no dia a dia da sua empresa? Acompanhe o nosso blog e fique por dentro de todos os detalhes!
\n\n\n\nAté a próxima!
\nCriar estratégias de conteúdo para empresas, em especial, os comércios eletrônicos, pode ser considerado um tanto quanto complexo. No entanto, é uma ação fundamental.
\n\n\n\nO e-commerce, também conhecido como loja virtual ou comércio eletrônico, vem tendo um aumento significativo nos últimos anos. Por causa da pandemia, entre 2019 e 2020, foi possível observar um crescimento de 73% nas vendas online de acordo com a CNN Brasil.
\n\n\n\nSendo assim, nesse cenário atual, tem se tornado cada vez mais necessário investir em inovações, e as estratégias de conteúdo para sites de comércio eletrônico, é uma delas.
\n\n\n\nEntão, se você deseja saber mais sobre o tema, continue lendo essa matéria e descubra como criar técnicas para o seu e-commerce.
\n\n\n\nQuando as pessoas se identificam com a sua marca, elas tendem a criar confiança, o que as motiva para comprar os seus produtos.
\n\n\n\nDessa forma, o conteúdo que é inserido no seu site, pode ser visto como um elemento-chave para atrair atenção do seu público. Aderir a essa tática, está sendo cada dia mais útil para sites que querem aumentar suas vendas mais sem depender de tráfegos pagos.
\n\n\n\nApesar de trazer resultados a longo prazo, ter uma estratégia de conteúdo para sites de comércio eletrônico, pode agregar muito valor para a marca. Ou seja, o mesmo está sempre gerando resultados, de forma contínua, e atraindo novos visitantes para a sua loja digital.
\n\n\n\nMas, a dúvida que muitas pessoas têm, é: como criar estratégia de conteúdo para sites de comércio eletrônico?
\n\n\n\nA seguir, vamos te mostrar métodos para elaborar conteúdos de qualidade para usar no seu e-commerce e aumentar as suas vendas.
\n\n\n\n![\"Pessoas](\"https://beatz.com.br/wp-content/uploads/2022/06/conteudos-para-e-commerce-meio.jpg\")
Com a crescente do marketing digital, a criação de conteúdos relevantes, deve ser uma preocupação constante.
\n\n\n\nPara que as estratégias de atração de tráfego orgânico e captura de leads funcionem, é preciso ir muito além do que simplesmente criar conteúdos para um site na internet.
\n\n\n\nEntão, confira agora mesmo algumas estratégias que vão fazer os seus conteúdos trazerem ótimos retornos para você!
\n\n\n\nDefinir uma persona, é essencial para criar um conteúdo relevante para o seu site. Pois, ela é fundamental para determinar qual o tipo de material que pode ser gerado para atrair o público que você quer impactar.
\n\n\n\nQuanto mais conhecimento você tiver sobre seu público, mais eficazes serão os seus materiais e as suas conversões.
\n\n\n\nNa hora de fazer o conteúdo para o seu site, é essencial colocar-se na posição da sua audiência, entender o momento do visitante e dirigir a sua mensagem de forma direta para ele.
\n\n\n\nAssim, você pode criar uma relação mais humanizada entre a sua marca e o seu potencial cliente.
\n\n\n\nUma prática que é considerada muito importante, é ofertar outras opções para que o leitor possa aprofundar os seus conhecimentos.
\n\n\n\nSempre que possível, ofereça links para outros sites de referência, ou até mesmo para outros conteúdos do seu site. Com isso, a experiência do seu lead será completa.
\n\n\n\nSe você tiver conteúdos que são de fato relevantes em seu site, contar com variedades e novidades, isso fará com que a sua marca se destaque no mercado.
\n\n\n\nFaça uma pesquisa mais a fundo sobre o assunto que está sendo apresentado e levante novas questões, dê uma abordagem diferente ao tema, e se for o caso, crie alguma polêmica sobre o que já foi apresentado em outros lugares.
\n\n\n\nAgora ficou fácil criar ótimos conteúdos para o seu comércio eletrônico. Usando essas dicas da maneira correta, é possível aumentar as suas vendas de forma orgânica, sem altos investimentos.
\n\n\n\nEntão, se você deseja saber mais sobre marketing e como ele pode te ajudar em seu dia a dia, acompanhe as novidades em nosso blog e fique por dentro de tudo.
\nNo último relatório Path-to-Purchase do TikTok, foi apresentado para as empresas que utilizam a plataforma, a nova jornada de compra de possíveis clientes.
\n\n\n\nDe acordo com o aplicativo, os usuários estão desenvolvendo novas formas de contato com as marcas e o caminho percorrido apresenta maior complexidade.
\n\n\n\nPor isso, hoje eu vou te contar tudo que foi descoberto e como isso pode influenciar suas estratégias de marketing.
\n\n\n\nQuer saber mais sobre o assunto? Acompanhe o artigo e fique por dentro de todas as novidades!
\n\n\n\nEm primeiro lugar, a jornada de compra de consumidores de inúmeros setores é formada por diversas etapas. Mas, para entender o funcionamento do caminho percorrido por um cliente, foram propostos diversos formatos.
\n\n\n\nO mais comum, utilizado atualmente, é o funil de vendas que estabelece etapas para a classificação de um cliente em potencial.
\n\n\n\nEntretanto, os estudos para a identificação de novos caminhos percorridos por visitantes, leads e clientes têm início há muito tempo atrás.
\n\n\n\nPrincipalmente, quando pensamos em formatos não tradicionais de venda, ou seja, que exploram novas abordagens e formas de nutrição de um lead, por exemplo.
\n\n\n\nEm 1948, Paul Lazarsfeld, Bernard Berelson e Hazel Gaudet publicaram The People\'s Choice , um estudo sobre a eleição presidencial dos Estados Unidos em 1940. Eles encontraram um fluxo de comunicação em duas etapas, sendo elas:
\n\n\n\nJá em uma pesquisa realizada em dezembro de 2020, pela equipe de insights do Google no Reino Unido, foi descoberto que o cliente permeia um loop, abordando etapas de avaliação e consideração das opções disponíveis no mercado.
\n\n\n\nOu seja, os novos formatos de jornada de compra estabelecidos pelo TikTok para a plataforma, são frutos de um estudo que dura cerca de 80 anos.
\n\n\n\n![\"página](\"https://beatz.com.br/wp-content/uploads/2022/06/jornada-de-compra-meio.jpg\")
De fato, o relatório do TikTok é esclarecedor, tanto pelos números revelados quanto pelas novas táticas que podem ser desenvolvidas com base nas conclusões da plataforma.
\n\n\n\nOs usuários tendem a compartilhar conteúdo alegre sobre itens de compra caros, como férias e carros novos, o que acaba impulsionando a ação entre outros consumidores.
\n\n\n\nEntre os principais destaques da pesquisa, estão:
\n\n\n\nNa verdade, 50% dos usuários relatam que são mais propensos a se sentirem alegres, animados ou felizes com os produtos que conheceram por meio da plataforma.
\n\n\n\nO TikTok acaba sendo um mercado boca a boca movido por ações pós-compra. Os usuários recorrem a marcas, criadores e tópicos de tendências para descobrir novos produtos.
\n\n\n\nÉ importante ressaltar que um dos pontos mais interessantes, é que o que acontece no TikTok não fica apenas na plataforma.
\n\n\n\nOu seja, o aplicativo ainda estimula a pesquisa por marcas, produtos e serviços em outras redes sociais e buscadores online.
\n\n\n\nIsso porque, 56% dos usuários estão mais propensos a pesquisar novas marcas na plataforma e, isso ainda é melhor quando vemos que não se reserva apenas a compras pequenas.
\n\n\n\nAlém disso, podemos notar que:
\n\n\n\nComo vimos anteriormente, a plataforma tem grande potencial para aumentar os seus resultados com marketing, certo?
\n\n\n\nMas, você sabe como funciona a jornada de compra em loop? Calma que eu vou te explicar tudo!
\n\n\n\nDe acordo com a plataforma de vídeos curtos, ao ouvir a comunidade, percebeu-se que a jornada de compra pode ser iniciada em qualquer etapa e, também, não tem fim.
\n\n\n\nPor isso, o cliente pode ir e voltar a todo momento, entrar e sair do caminho percorrido e continuar comprando após \"concluir\" a jornada.
\n\n\n\nAssim, existem 4 etapas que podem ser revisitadas e, também, podem ser consideradas pontos iniciais desse novo percurso. Sendo eles:
\n\n\n\nDesse modo, tornando a experiência do cliente mais fluida e adaptada a personalidade do usuário.
\n\n\n\nGostou do tema e quer conhecer mais sobre o mercado de marketing digital? Acesse nosso blog e saiba tudo sobre o assunto!
\nEu sei que as estratégias de SEO são de extrema importância para o ranqueamento do seu site. Mas, quando pensamos nisso, alguns pontos podem parecer irrelevantes nas tarefas do dia a dia. Por exemplo, a indexação de pesquisa do seu site.
\n\n\n\nPorém, eu preciso te alertar! Os riscos de não dedicar tempo para ajustar a indexabilidade do seu site, são muito altos.
\n\n\n\nAfinal, um site sem indexação de pesquisa, está dizendo ao Google, ou outros buscadores online, para não ranquear o seu texto. Assim, torna-se imprescindível rever os processos de avaliação do seu site e, desse modo, garantir melhores posicionamentos nas plataformas de pesquisa.
\n\n\n\nMas, não se preocupe, vou te mostrar 3 dicas essenciais para te ajudar nessa tarefa e, assim, você poderá dedicar tempo a outras demandas do seu site.
\n\n\n\nAcompanhe a leitura e tire todas as suas dúvidas!
\n\n\n\nCalma! Eu sei que você já deve saber o que é indexação de pesquisa. Mas, você sabe quais são os detalhes por trás desse processo?
\n\n\n\nÀs vezes, quando avançamos e adquirimos mais conhecimento em SEO, alguns detalhes de tarefas mais simples, acabam passando despercebidas. A indexação de pesquisa não poderia ser diferente, não é mesmo?
\n\n\n\nPor isso, é provável que você já tenha esquecido alguns conceitos e definições. Mas, eu estou aqui para te ajudar!
\n\n\n\nA indexação do algoritmo do Google, é a forma encontrada para a organização de URLs, assim, tornando os conteúdos mais acessíveis ao usuário. Para isso, o buscador desenvolveu formas de rastrear as páginas e catalogar os assuntos. Dessa forma, fazendo com que o usuário encontre as páginas mais relevantes com base na sua pesquisa.
\n\n\n\nAliás, as ferramentas utilizadas, como vimos anteriormente, ainda podem fazer:
\n\n\n\nÉ por isso que a aplicação de estratégias SEO tornam-se tão importantes para o seu site. Dessa forma, é possível facilitar o trabalho de catalogação do Google e fazer com que suas páginas alcancem o topo das pesquisas.
\n\n\n\nVeja as dicas que eu separei para você otimizar o seu site e obter resultados melhores com a indexação de pesquisa do Google!
\n\n\n\n![\"SEO](\"https://beatz.com.br/wp-content/uploads/2022/06/indexacao-de-pesquisa-meio.jpg\")
Antes de mais nada, precisamos estabelecer uma periodicidade para a análise do status de rastreamento do seu site.
\n\n\n\nAssim, é possível evitar erros que possam afetar de forma negativa o desempenho do marketing do seu site.
\n\n\n\nEsse é, literalmente, o primeiro passo do SEO. Sem a verificação, todas as outras dicas citadas neste texto são nulas.
\n\n\n\nMas, afinal, quais são os erros que você pode encontrar nessa análise inicial?
\n\n\n\nOs problemas mais comuns, são:
\n\n\n\nAlém disso, podemos encontrar erros específicos que devem ser solucionados para sanar as demandas citadas acima. Como exemplo, problemas no servidor podem ser causados por:
\n\n\n\nOutro ponto essencial para a sua estratégia de SEO, é a compatibilidade da sua página com dispositivos móveis.
\n\n\n\nAliás, com a chegada do índice mobile-first, atender a diversas plataformas torna-se essencial para mostrar ao Google que o seu site deve estar nas primeiras classificações.
\n\n\n\nPorém, é preciso se atentar a alguns pontos para tornar seu site mais amigável para dispositivos móveis. Confira a seguir!
\n\n\n\nPublicar novos conteúdos regularmente para o seu site, é uma forma excelente de priorizá-lo nos mecanismos de pesquisa.
\n\n\n\nIsso porque, a constância do seu site, indica aos buscadores online, que o você tem conteúdos interessantes e atualizados que podem interessar para quem pesquisa determinado termo.
\n\n\n\nPortanto, precisa ser rastreado com mais frequência para alcançar o público-alvo.
\n\n\n\nGostou das dicas? Comece a aplicá-las nas suas estratégias e amplie as suas chances de obter melhor ranqueamento nas páginas do Google. Ou então, acesse nosso blog e fique por dentro de mais dicas como essa!
\n\n\n\nAté a próxima.
\n', 'Enfrentando problemas com indexação de pesquisa do seu site? Confira essas dicas!', 'Entenda como melhorar o ranqueamento da sua página nas pesquisas do Google', 'publish', 'closed', 'open', '', 'enfrentando-problemas-com-indexacao-de-pesquisa-do-seu-site-confira-essas-dicas', '', '', '2022-07-06 14:05:56', '2022-07-06 17:05:56', '', 0, 'https://beatz.com.br/?p=4575', 0, 'post', '', 0), (4586, 22, '2022-06-29 11:36:20', '2022-06-29 14:36:20', '\nSe você acompanha o nosso blog, já deve saber que otimizar o seu site para SEO é um passo fundamental para melhorar seus resultados de ranqueamento. Aliás, isso se aplica a todas as etapas, desde a criação de conteúdo até a introdução de SEO para desenvolvedor web.
\n\n\n\nPensando nisso, separei algumas dicas, fundamentais, para te ajudar nessa missão, além de auxiliar no direcionamento da sua equipe.
\n\n\n\nQuer saber mais sobre? Continue e a leitura e fique por dentro de todos os detalhes!
\n\n\n\nDe fato, a otimização do seu site e essencial para alcançar o topo das pesquisas do Google. Mas, o que muitos não sabem, é que esse é um trabalho que deve ser realizado em todas as etapas do seu site.
\n\n\n\nO conteúdo deve atender as diretrizes, assim como, a programação, design e demais etapas da construção de uma página na web.
\n\n\n\nPorém, em todas essas etapas, é preciso atentar-se à finalidade da otimização, com base nas necessidades do seu cliente.
\n\n\n\nEntre as motivações, podemos ter:
\n\n\n\nAlém disso, a otimização do seu site é a melhor forma de promover uma melhor experiência aos usuários da sua página.
\n\n\n\nBem como, fornecer métricas de desempenho interessantes para a proposta de melhorias contínuas.
\n\n\n\n![\"xicara](\"https://beatz.com.br/wp-content/uploads/2022/06/desenvolvedor-web-meio.jpg\")
Como vimos anteriormente, técnicas de SEO para desenvolvedores web, também, fazem parte de uma boa estratégia de ranqueamento.
\n\n\n\nCom isso em mente, é preciso priorizar determinados pontos na implementação de algumas táticas de melhoria.
\n\n\n\nPor exemplo:
\n\n\n\nMas, para que você não fique perdido no direcionamento da sua equipe de desenvolvedores web, eu separei 3 pontos que devem ser priorizados no processo.
\n\n\n\nAcompanhe o texto e tire todas as suas dúvidas sobre o assunto!
\n\n\n\nA segurança do site é importante para os mecanismos de pesquisa. Por isso, certifique-se de ter um SSL (Secure Sockets Layer) em vigor e sem erros.
\n\n\n\nAssim, você permite uma comunicação criptografada entre o seu site e o navegador, aumentando a segurança das suas páginas e a sua autoridade de domínio.
\n\n\n\nAlém disso, é preciso garantir que o site não tenha vulnerabilidades que permitam invasões. Bem como, evitar a manipulação de conteúdo.
\n\n\n\nIsso porque, ser hackeado pode prejudicar a experiência do usuário e a confiança de visitantes e mecanismos de pesquisa.
\n\n\n\nNo entanto, esteja atento à velocidade do site. Principalmente, quando utilizar quaisquer plugins, extensões ou ferramentas.
\n\n\n\nVocê sabia que através das heading tags, é possível oferecer informações essenciais para otimizar o ranqueamento das páginas do seu site.
\n\n\n\nIsso porque, desse modo, você oferece o contexto da sua página aos buscadores online e, também, aos visitantes.
\n\n\n\nAliás, através desse aspecto, inicia-se a discussão de hierarquização de títulos no seu site, detalhe que pode influenciar muito no desempenho das etapas de SEO para desenvolvedor web.
\n\n\n\nPor isso, tenha apenas um título H1 e evite utilizar H5, H4, H3 e H2 em seu título principal.
\n\n\n\nAlém disso, inicie a vinculação do seu CSS. Mas, cuidado!
\n\n\n\nNão utilize as heading tags como atalhos para o seu CSS, mantenha uma ordem de importância e eu tenho certeza que seus resultados serão mais que positivos.
\n\n\n\nPor fim, mas não menos importante, torne seu site mais amigável para dispositivos móveis.
\n\n\n\nAlém disso, é importante lembrar que, por mais que tudo pareça certo, testar o seu site em diferentes formatos é essencial para torná-lo mais responsivo.
\n\n\n\nAssim, proporcionando uma boa experiência para o usuário!
\n\n\n\nAfinal, a compatibilidade com dispositivos móveis é de extrema importância para aumentar seus índices de ranqueamento.
\n\n\n\nPor isso, valide-o com a ferramenta compatível com dispositivos móveis do Google e certifique-se de que apresenta bons resultados.
\n\n\n\nAlém disso, pense no conteúdo para versão mobile. Pois, o Google usa a indexação mobile first, isso significa que eles estão olhando para a versão móvel do site.
\n\n\n\nAgora você já sabe tudo que precisa para conquistar cada vez mais resultados positivos com o ranqueamento de sites nos buscadores online. Acesse o site da Beatz e descubra como ela pode te ajudar ainda mais com essa tarefa.
\n\n\n\nAté a próxima!
\nNeste primeiro episódio da nova temporada do Beatz Podcast, a equipe da Beatz preparou umas dicas técnicas para melhorar seu SEO e como aparecer no Google sem investir em anúncios.
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\n', 'Como ter foco para atingir as metas nos dias de hoje - Beatz Podcast #27', '', 'publish', 'closed', 'closed', '', 'como-ter-foco-para-atingir-as-metas-nos-dias-de-hoje-beatz-podcast-27', '', '', '2022-06-21 10:01:25', '2022-06-21 13:01:25', '', 0, 'https://beatz.com.br/?post_type=podcast&p=4598', 0, 'podcast', '', 0), (4599, 12, '2022-06-21 09:10:55', '2022-06-21 12:10:55', '\"Audio - Beatz Podcast #27 - Como ter foco para atingir as metas nos dias de hoje\". Lançado: 2022.', 'Audio - Beatz Podcast #27 - Como ter foco para atingir as metas nos dias de hoje', '', 'inherit', 'closed', 'closed', '', 'audio-beatz-podcast-27-como-ter-foco-para-atingir-as-metas-nos-dias-de-hoje', '', '', '2022-06-21 09:11:30', '2022-06-21 12:11:30', '', 4598, 'https://beatz.com.br/wp-content/uploads/2022/06/audio-beatz-podcast-27-como-ter-foco-para-atingir-as-metas-nos-dias-de-hoje.mp3', 0, 'attachment', 'audio/mpeg', 0), (4600, 12, '2022-06-21 09:10:59', '2022-06-21 12:10:59', '', 'Spotify 27', '', 'inherit', 'closed', 'closed', '', 'spotify-_27', '', '', '2022-06-21 09:12:04', '2022-06-21 12:12:04', '', 4598, 'https://beatz.com.br/wp-content/uploads/2022/06/spotify-27.png', 0, 'attachment', 'image/png', 0), (4601, 12, '2022-06-21 09:11:12', '2022-06-21 12:11:12', '', 'thumb site 27', '', 'inherit', 'closed', 'closed', '', 'thumb_site_27', '', '', '2022-06-21 09:12:14', '2022-06-21 12:12:14', '', 4598, 'https://beatz.com.br/wp-content/uploads/2022/06/thumb-site-27.png', 0, 'attachment', 'image/png', 0), (4602, 12, '2022-06-21 09:25:17', '2022-06-21 12:25:17', '\nNeste novo episódio da segunda temporada do Beatz Podcast, a equipe da Beatz vai bater um papo com nossa super RH Ana Carnieto, sobre como desenvolver uma equipe de alta performance no trabalho, além do nosso papo descontraído de sempre.
\n', 'RH Estratégico: Como atrair e desenvolver uma equipe de alta performance - Beatz Podcast #28', '', 'publish', 'closed', 'closed', '', 'rh-estrategico-como-atrair-e-desenvolver-uma-equipe-de-alta-performance-beatz-podcast-28', '', '', '2022-06-21 10:01:34', '2022-06-21 13:01:34', '', 0, 'https://beatz.com.br/?post_type=podcast&p=4602', 0, 'podcast', '', 0), (4603, 12, '2022-06-21 09:20:18', '2022-06-21 12:20:18', '\"Beatz Podcast #28 - RH Estratégico_ Como atrair e desenvolver uma equipe de alta performance - Versão MP3\". Lançado: 2022.', 'Beatz Podcast #28 - RH Estratégico_ Como atrair e desenvolver uma equipe de alta performance - Versão MP3', '', 'inherit', 'closed', 'closed', '', 'beatz-podcast-28-rh-estrategico_-como-atrair-e-desenvolver-uma-equipe-de-alta-performance-versao-mp3', '', '', '2022-06-21 09:21:51', '2022-06-21 12:21:51', '', 4602, 'https://beatz.com.br/wp-content/uploads/2022/06/beatz-podcast-28-rh-estrategico-como-atrair-e-desenvolver-uma-equipe-de-alta-performance-versao-mp3.mp3', 0, 'attachment', 'audio/mpeg', 0), (4604, 12, '2022-06-21 09:20:26', '2022-06-21 12:20:26', '', 'thumb site 28', '', 'inherit', 'closed', 'closed', '', 'thumb_site_28', '', '', '2022-06-21 09:23:27', '2022-06-21 12:23:27', '', 4602, 'https://beatz.com.br/wp-content/uploads/2022/06/thumb-site-28.png', 0, 'attachment', 'image/png', 0), (4605, 12, '2022-06-21 09:20:49', '2022-06-21 12:20:49', '', 'spotify #28', '', 'inherit', 'closed', 'closed', '', 'spotify-28', '', '', '2022-06-21 09:23:15', '2022-06-21 12:23:15', '', 4602, 'https://beatz.com.br/wp-content/uploads/2022/06/spotify-28.png', 0, 'attachment', 'image/png', 0), (4606, 12, '2022-06-21 09:36:36', '2022-06-21 12:36:36', '\nNeste novo episódio da segunda temporada do Beatz Podcast, a equipe de Desenvolvedores Web da Beatz vai bater um papo sobre como melhorar o desempenho do seu Website desenvolvido em Wordpress, focando em melhorar sua rastreabilidade nos principais buscadores e turbinando seu SEO de forma simples e prática, além do nosso papo descontraído de sempre.
\n', 'SEO para WordPress na Prática com Murilo, Matheus e Rodrigo - Beatz Podcast #29', '', 'publish', 'closed', 'closed', '', 'seo-para-wordpress-na-pratica-com-murilo-matheus-e-rodrigo-beatz-podcast-29', '', '', '2022-06-21 10:01:41', '2022-06-21 13:01:41', '', 0, 'https://beatz.com.br/?post_type=podcast&p=4606', 0, 'podcast', '', 0), (4607, 12, '2022-06-21 09:29:34', '2022-06-21 12:29:34', '\"SEO para WordPress na Prática com Murilo, Matheus e Rodrigo - Beatz Podcast #29 - Versõa MP3\". Lançado: 2022.', 'SEO para WordPress na Prática com Murilo, Matheus e Rodrigo - Beatz Podcast #29 - Versõa MP3', '', 'inherit', 'closed', 'closed', '', 'seo-para-wordpress-na-pratica-com-murilo-matheus-e-rodrigo-beatz-podcast-29-versoa-mp3', '', '', '2022-06-21 09:31:00', '2022-06-21 12:31:00', '', 4606, 'https://beatz.com.br/wp-content/uploads/2022/06/seo-para-wordpress-na-pratica-com-murilo-matheus-e-rodrigo-beatz-podcast-29-versoa-mp3.mp3', 0, 'attachment', 'audio/mpeg', 0), (4608, 12, '2022-06-21 09:31:17', '2022-06-21 12:31:17', '', 'thumb site 29', '', 'inherit', 'closed', 'closed', '', 'thumb_site_29', '', '', '2022-06-21 09:31:45', '2022-06-21 12:31:45', '', 4606, 'https://beatz.com.br/wp-content/uploads/2022/06/thumb-site-29.png', 0, 'attachment', 'image/png', 0), (4609, 12, '2022-06-21 09:31:39', '2022-06-21 12:31:39', '', 'spotify #29', '', 'inherit', 'closed', 'closed', '', 'spotify-29', '', '', '2022-06-21 09:31:50', '2022-06-21 12:31:50', '', 4606, 'https://beatz.com.br/wp-content/uploads/2022/06/spotify-29.png', 0, 'attachment', 'image/png', 0), (4610, 12, '2022-06-21 09:45:16', '2022-06-21 12:45:16', '\nNeste novo episódio da segunda temporada do Beatz Podcast, Luana de Oliveira Silva e Júlia Siqueira da nossa equipe de Redação e Conteúdo vão desvendar os principais segredos de uma redação publicitária de sucesso, mostrando como desenvolver um Copywrite eficiente para suas campanhas de forma simples e prática, além do nosso papo descontraído de sempre.
\n', 'Quais os Segredos da Redação Publicitária \"Copywrite\" com Júlia e Luana - Beatz Podcast #30', '', 'publish', 'closed', 'closed', '', 'quais-os-segredos-da-redacao-publicitaria-copywrite-com-julia-e-luana-beatz-podcast-30', '', '', '2022-06-21 10:01:45', '2022-06-21 13:01:45', '', 0, 'https://beatz.com.br/?post_type=podcast&p=4610', 0, 'podcast', '', 0), (4611, 12, '2022-06-21 09:41:26', '2022-06-21 12:41:26', '\"Quais os Segredos da Redação Publicitária _Copywrite_ com Júlia e Luana - Beatz Podcast #30 - Versão MP3\". Lançado: 2022.', 'Quais os Segredos da Redação Publicitária _Copywrite_ com Júlia e Luana - Beatz Podcast #30 - Versão MP3', '', 'inherit', 'closed', 'closed', '', 'quais-os-segredos-da-redacao-publicitaria-_copywrite_-com-julia-e-luana-beatz-podcast-30-versao-mp3', '', '', '2022-06-21 09:41:44', '2022-06-21 12:41:44', '', 4610, 'https://beatz.com.br/wp-content/uploads/2022/06/quais-os-segredos-da-redacao-publicitaria-copywrite-com-julia-e-luana-beatz-podcast-30-versao-mp3.mp3', 0, 'attachment', 'audio/mpeg', 0), (4612, 12, '2022-06-21 09:41:32', '2022-06-21 12:41:32', '', 'spotify #30', '', 'inherit', 'closed', 'closed', '', 'spotify-30', '', '', '2022-06-21 09:44:39', '2022-06-21 12:44:39', '', 4610, 'https://beatz.com.br/wp-content/uploads/2022/06/spotify-30.png', 0, 'attachment', 'image/png', 0), (4613, 12, '2022-06-21 09:41:46', '2022-06-21 12:41:46', '', 'thumb site 30', '', 'inherit', 'closed', 'closed', '', 'thumb_site_30', '', '', '2022-06-21 09:44:44', '2022-06-21 12:44:44', '', 4610, 'https://beatz.com.br/wp-content/uploads/2022/06/thumb-site-30.png', 0, 'attachment', 'image/png', 0), (4614, 12, '2022-06-21 09:53:38', '2022-06-21 12:53:38', '\nNeste novo episódio da segunda temporada do Beatz Podcast, Carla Morette, Líder de Customer Succees e Juliana Ajala da nossa equipe de CSs, vão mostrar os principais desafios na migração do modelo de Atendimento Publicitário padrão para Customer Success, abordando as principais diferenças no dia a dia e principais vantagens do novo modelo.
\n', 'Jornada do Atendimento Publicitário ao Customer Success com Carla e Juliana - Beatz Podcast #31', '', 'publish', 'closed', 'closed', '', 'jornada-do-atendimento-publicitario-ao-customer-success-com-carla-e-juliana-beatz-podcast-31', '', '', '2022-06-21 10:10:31', '2022-06-21 13:10:31', '', 0, 'https://beatz.com.br/?post_type=podcast&p=4614', 0, 'podcast', '', 0), (4615, 12, '2022-06-21 09:51:47', '2022-06-21 12:51:47', '\"Jornada do Atendimento Publicitário ao Customer Success com Carla e Juliana - Beatz Podcast #31 - Versão MP3\". Lançado: 2022.', 'Jornada do Atendimento Publicitário ao Customer Success com Carla e Juliana - Beatz Podcast #31 - Versão MP3', '', 'inherit', 'closed', 'closed', '', 'jornada-do-atendimento-publicitario-ao-customer-success-com-carla-e-juliana-beatz-podcast-31-versao-mp3', '', '', '2022-06-21 09:51:52', '2022-06-21 12:51:52', '', 4614, 'https://beatz.com.br/wp-content/uploads/2022/06/jornada-do-atendimento-publicitario-ao-customer-success-com-carla-e-juliana-beatz-podcast-31-versao-mp3.mp3', 0, 'attachment', 'audio/mpeg', 0), (4616, 12, '2022-06-21 09:51:54', '2022-06-21 12:51:54', '', 'thumb site 31', '', 'inherit', 'closed', 'closed', '', 'thumb_site_31', '', '', '2022-06-21 09:52:54', '2022-06-21 12:52:54', '', 4614, 'https://beatz.com.br/wp-content/uploads/2022/06/thumb-site-31.png', 0, 'attachment', 'image/png', 0), (4617, 12, '2022-06-21 09:52:15', '2022-06-21 12:52:15', '', 'spotify #31', '', 'inherit', 'closed', 'closed', '', 'spotify-31', '', '', '2022-06-21 09:52:57', '2022-06-21 12:52:57', '', 4614, 'https://beatz.com.br/wp-content/uploads/2022/06/spotify-31.png', 0, 'attachment', 'image/png', 0), (4618, 12, '2022-06-21 10:00:51', '2022-06-21 13:00:51', '\nNeste novo episódio da segunda temporada do Beatz Podcast, Igor Prado, Líder de Marketing Digital, que vai mostrar para nós os pontos de Atenção mais valiosos para ter o melhor desempenhos nos seus anúncios de Facebook e Instagram, assim como outras plataformas do grupo Meta, sempre de forma prática e dando exemplos reais.
\n', 'Melhore a performance de seus Anúncios no META com RICHARD ALQUATI e IGOR PRADO - Beatz Podcast #32', '', 'publish', 'closed', 'closed', '', 'melhore-a-performance-de-seus-anuncios-no-meta-com-richard-alquati-e-igor-prado-beatz-podcast-32', '', '', '2022-06-21 10:13:36', '2022-06-21 13:13:36', '', 0, 'https://beatz.com.br/?post_type=podcast&p=4618', 0, 'podcast', '', 0), (4619, 12, '2022-06-21 09:58:01', '2022-06-21 12:58:01', '\"Melhore a performance de seus Anúncios no META com RICHARD ALQUATI e IGOR PRADO - Beatz Podcast #32 - Versão MP3\". Lançado: 2022.', 'Melhore a performance de seus Anúncios no META com RICHARD ALQUATI e IGOR PRADO - Beatz Podcast #32 - Versão MP3', '', 'inherit', 'closed', 'closed', '', 'melhore-a-performance-de-seus-anuncios-no-meta-com-richard-alquati-e-igor-prado-beatz-podcast-32-versao-mp3', '', '', '2022-06-21 09:59:42', '2022-06-21 12:59:42', '', 4618, 'https://beatz.com.br/wp-content/uploads/2022/06/melhore-a-performance-de-seus-anuncios-no-meta-com-richard-alquati-e-igor-prado-beatz-podcast-32-versao-mp3.mp3', 0, 'attachment', 'audio/mpeg', 0), (4620, 12, '2022-06-21 09:58:09', '2022-06-21 12:58:09', '', 'thumb site 32', '', 'inherit', 'closed', 'closed', '', 'thumb_site_32', '', '', '2022-06-21 09:59:51', '2022-06-21 12:59:51', '', 4618, 'https://beatz.com.br/wp-content/uploads/2022/06/thumb-site-32.png', 0, 'attachment', 'image/png', 0), (4621, 12, '2022-06-21 09:58:29', '2022-06-21 12:58:29', '', 'spotify #32', '', 'inherit', 'closed', 'closed', '', 'spotify-32', '', '', '2022-06-21 09:59:53', '2022-06-21 12:59:53', '', 4618, 'https://beatz.com.br/wp-content/uploads/2022/06/spotify-32.png', 0, 'attachment', 'image/png', 0), (4622, 12, '2022-06-21 10:09:33', '2022-06-21 13:09:33', '\nNeste novo episódio da segunda temporada do Beatz Podcast, nossa convidada Camila Magalhães, Especialista em Estratégias Para Redes sociais e Influenciadora Digital, vai nos dar dicas e explicar como gerar Desejo e aumentar o engajamento nas Redes, além do nosso papo descontraído de sempre.
\n', 'Como gerar desejo através das Redes Sociais com CAMILA MAGALHÃES - Beatz Podcast #33', '', 'publish', 'closed', 'closed', '', 'como-gerar-desejo-atraves-das-redes-sociais-com-camila-magalhaes-beatz-podcast-33', '', '', '2022-06-21 10:09:34', '2022-06-21 13:09:34', '', 0, 'https://beatz.com.br/?post_type=podcast&p=4622', 0, 'podcast', '', 0), (4623, 12, '2022-06-21 10:04:44', '2022-06-21 13:04:44', '\"Audio - Beatz Podcast #33 - Como gerar desejo através das Redes Sociais com CAMILA MAGALHÃES - Beatz Podcast #33\". Lançado: 2022.', 'Audio - Beatz Podcast #33 - Como gerar desejo através das Redes Sociais com CAMILA MAGALHÃES - Beatz Podcast #33', '', 'inherit', 'closed', 'closed', '', 'audio-beatz-podcast-33-como-gerar-desejo-atraves-das-redes-sociais-com-camila-magalhaes-beatz-podcast-33', '', '', '2022-06-21 10:07:34', '2022-06-21 13:07:34', '', 4622, 'https://beatz.com.br/wp-content/uploads/2022/06/audio-beatz-podcast-33-como-gerar-desejo-atraves-das-redes-sociais-com-camila-magalhaes-beatz-podcast-33.mp3', 0, 'attachment', 'audio/mpeg', 0), (4624, 12, '2022-06-21 10:04:50', '2022-06-21 13:04:50', '', 'thumb site 33', '', 'inherit', 'closed', 'closed', '', 'thumb_site_33', '', '', '2022-06-21 10:08:21', '2022-06-21 13:08:21', '', 4622, 'https://beatz.com.br/wp-content/uploads/2022/06/thumb-site-33.png', 0, 'attachment', 'image/png', 0), (4625, 12, '2022-06-21 10:05:10', '2022-06-21 13:05:10', '', 'spotify #32', '', 'inherit', 'closed', 'closed', '', 'spotify-_32', '', '', '2022-06-21 10:08:25', '2022-06-21 13:08:25', '', 4622, 'https://beatz.com.br/wp-content/uploads/2022/06/spotify-32-1.png', 0, 'attachment', 'image/png', 0), (4626, 22, '2022-07-04 11:30:54', '2022-07-04 14:30:54', '\nDe fato, acertar as técnicas de SEO e aplicá-las corretamente no seu site, pode indicar mudanças positivas no ranqueamento das páginas de pesquisa do Google. Porém, você sabia que existem formas de otimizar ainda mais esse recurso?
\n\n\n\nIsso mesmo! Você pode segmentar o público para SEO. Assim, alcançando resultados cada vez melhores.
\n\n\n\nAlém disso, você poderá obter tráfego de site mais relevante para a sua marca e melhorar suas conversões.
\n\n\n\nQuer saber como fazer isso? Acompanhe este artigo e confira as 4 dicas que eu separei para te ajudar nessa missão.
\n\n\n\nBoa leitura!
\n\n\n\nAntes de mais nada, é preciso entender quais são os benefícios para a sua estratégia e como isso pode ajudar no cotidiano da sua empresa.
\n\n\n\nEm primeiro lugar, no ponto de vista técnico, você deve ser capaz de criar uma base que favoreça a visita orgânica do seu site, como já vimos aqui no blog!
\n\n\n\nAdemais, existem fatores psicológicos que podem te auxiliar e aumentar a captação de leads qualificados. É nesse ponto que entram as dicas que eu trouxe hoje para você!
\n\n\n\nAliás, SEO não se trata apenas de números, classificações e ranqueamento. É, também, sobre entender as pessoas com as quais você está lidando.
\n\n\n\nAfinal, quando o SEO é centrado no público certo, o tráfego direcionado aumenta, o que leva a mais conversões.
\n\n\n\nConfira as dicas que eu trouxe para você conquistar cada vez mais oportunidades de vendas!
\n\n\n\nPara ter uma boa segmentação, é necessário seguir algumas técnicas para otimizar a performance do seu site. Por isso, você deve seguir algumas estratégias. Confira abaixo:
\n\n\n\nVocê sabia que o Google Trends fornece informações demográficas e, até mesmo, tendências de determinadas palavras-chave ao longo do tempo?
\n\n\n\nPor isso, essa ferramenta pode ser essencial para a sua estratégia. Além disso, ela também te ajuda a definir padrões e mudanças de comportamento do seu público.
\n\n\n\nDesse modo, ajudando a adaptar a sua estratégia e investir de forma mais assertiva no marketing da sua empresa.
\n\n\n\nAlém disso, o Google Trends pode segmentar o público para SEO através da descoberta de informações relevantes para a sua marca, como:
\n\n\n\nCom isso, determinar os tópicos tratados nos conteúdos que você produz fica muito mais fácil, através de uma visão mais ampla dos interesses, termos e linguagem utilizada para lidar com esse público.
\n\n\n\nPortanto, é essencial alinhar esses pontos antes de tomar uma decisão, para que a sua empresa tenha uma boa estratégia e ganhe muito mais destaque.
\n\n\n\n![\"pessoa](\"https://beatz.com.br/wp-content/uploads/2022/06/segmentar-publico-meio.jpg\")
Esse tópico é muito importante para o sucesso da sua estratégia de marketing. Através dele, além de descobrir quais as táticas que deram certo, você pode analisar se esse é o público que você quer para o seu site.
\n\n\n\nPara isso, existem plataformas que te auxiliam nessa empreitada. E no caso, é possível utilizar o Google Analytics, por exemplo.
\n\n\n\nAnalisando a audiência do seu site, você pode encontrar uma variedade de informações de público, incluindo idade, sexo, localização e interesses.
\n\n\n\nIdentificar as perguntas que as pessoas podem fazer sobre a sua marca ou o conteúdo que você está produzindo, pode te ajudar!
\n\n\n\nIsso porque, antecipar as consultas de cauda longa é essencial para abordar o seu público no momento certo e com o material ideal para a ocasião.
\n\n\n\nAssim como nos outros tópicos, aqui também podemos encontrar as ferramentas que podem te auxiliar você nessa etapa. Entre elas, podemos citar:
\n\n\n\nEntão, criar conteúdo em torno de perguntas comuns, é fundamental para atrair pesquisas de cauda longa entre seu público e aumentar suas chances de aparecer como uma resposta direta nas SERPs do Google. Dessa forma, entender mais sobre o nicho e aplicar as técnicas necessárias para conquistar esses leads.
\n\n\n\nAgora que você já sabe como analisar o seu site para entender melhor o seu público, você pode se perguntar: \"o que mais eu posso fazer?\"
\n\n\n\nE eu tenho a resposta para você!
\n\n\n\nAntes de mais nada, é preciso entender o que os seus concorrentes estão fazendo e, também, quem está frequentando o site deles.
\n\n\n\nAfinal, através dessa etapa é possível obter ainda mais informações sobre o segmento de público que você quer atingir.
\n\n\n\nCom o uso de ferramentas específicas, você pode aumentar ainda mais as informações que você aplicará na sua estratégia. Entre elas, podemos citar:
\n\n\n\nGostou do tema e quer muito mais dicas para melhorar os seus resultados? Acompanhe nosso blog e fique por dentro de tudo sobre o assunto!
\nNo mundo digital, entender como as redes sociais funcionam é essencial para a definir o sucesso da sua campanha de marketing. E isso não seria diferente com o algoritmo do Instagram.
\n\n\n\nHoje, a rede social é um dos maiores recursos do marketing digital. Por isso, entender como a plataforma realiza a curadoria de conteúdo é essencial para obter bons resultados em as suas campanhas.
\n\n\n\nPara te ajudar nessa missão, eu trouxe todos os detalhes que você precisa saber para aproveitar todas as vantagens do Instagram em a sua estratégia.
\n\n\n\nIsso porque, o Instagram é a segunda rede social mais utilizada no Brasil. Além disso, a plataforma conta com 800 milhões de usuários no mundo todo. Ou seja, ele é essencial para que o público conheça a sua marca.
\n\n\n\nFicou curioso? Continue a leitura e fique por dentro de tudo sobre o assunto!
\n\n\n\nPrecisamos lembrar, que no início, a timeline do Instagram era organizada de forma cronológica, ou seja, aparecia para os usuários pela ordem de postagem.
\n\n\n\nPorém, em 2016, o Instagram criou o seu algoritmo, que entregava as postagens com base na relevância para o usuário.
\n\n\n\nPor mais que houvesse muitas reclamações na época, após a mudança, a rede social conseguiu aumentar os números de usuários e engajamento.
\n\n\n\nAliás, o Instagram é, hoje, a plataforma que mais engaja. Isso porque, a finalidade do \"novo\" algoritmo é mostrar aquilo que o usuário mais quer, em primeiro lugar. Para isso, a rede social é baseada em 3 princípios básicos. Sendo eles:
\n\n\n\nApesar de não ser a prioridade das postagens na timeline dos usuários, itens que apresentam novidade são muito relevantes.
\n\n\n\nApesar da plataforma não utilizar mais a cronologia na organização dos posts, o algoritmo do Instagram ainda utiliza uma lógica temporal.
\n\n\n\nAssim, por mais que priorize a relevância do conteúdo, a rede social ainda busca oferecer postagens recentes para os seus usuários.
\n\n\n\nO engajamento que uma postagem recebe, é um possível indicador do potencial que esse conteúdo tem para engajar ainda mais pessoas.
\n\n\n\nPor isso, posts com muitas curtidas, comentários, ou seja, que estimulem a participação do público nos seus primeiros instantes, têm maior potencial de alcançar bons números.
\n\n\n\nOutro ponto muito importante para o algoritmo, é a conexão estabelecida pelos usuários na plataforma.
\n\n\n\nPara isso, a rede social busca por dados dos usuários, como: pesquisas, referências, comentários etc. Com isso, consegue-se definir quais são os conteúdos mais relevantes.
\n\n\n\n\n\n\n\n![\"celular](\"https://beatz.com.br/wp-content/uploads/2022/06/algoritimo-do-instagram-meio.jpg\")
Que as redes sociais são importantes para estratégias de divulgação online, já sabemos.
\n\n\n\nMas, elas ainda são plataformas de marketing e vendas e rede de contatos, entre muitas outras vantagens.
\n\n\n\nPor isso, entender os aspectos das plataformas, é a melhor maneira de garantir o sucesso das suas campanhas de marketing.
\n\n\n\nPorém, quando pensamos no algoritmo do Instagram, por exemplo, o principal impacto é o esforço das marcas para criar conteúdo relevante para o usuário.
\n\n\n\nMas, não se assuste! Esse é um ponto muito positivo. Pois, o Instagram é uma ferramenta que engaja conteúdos relevantes.
\n\n\n\nEm primeiro lugar, você pode ter certeza que os seus esforços serão compensados. Assim, se você criou uma conta interessante, com seguidores engajados, seus números, com certeza, vão aumentar.
\n\n\n\nAlém disso, seus posts serão relevantes por mais tempo. Já que antes, só apareciam para o público uma única vez e depois a time line era atualizada.
\n\n\n\nDesse modo, era quase impossível que o usuário voltasse ao seu post. Agora, a plataforma mostra o seu conteúdo toda vez que ele apresentar relevância para o usuário.
\n\n\n\nGostou do texto e quer ver mais conteúdos como esse? Acesse nosso blog e tenha acesso a inúmeras dicas e notícias sobre marketing digital. Ou então, visite o Instagram da Beatz.
\n\n\n\nAté a próxima!
\nO TikTok sediou, no dia 20 de junho, seu primeiro Festival Internacional de Criatividade Cannes Lions.
\n\n\n\nDesse modo, reunindo diversos líderes do app para discutir o futuro da empresa e os desafios que devem ser superados.
\n\n\n\nAliás, o evento é considerado uma das principais premiações do setor de marketing, onde executivos debatem sobre os próximos passos do TikTok.
\n\n\n\nOs destaques da vez foram os desafios de segurança, adição de funções de compra e, também, o impacto das diretrizes de privacidade do iOS 14 na publicidade.
\n\n\n\nQuer ficar por dentro de todas as novidades? Acompanhe o texto e saiba tudo que aconteceu na ocasião!
\n\n\n\nApesar dos novos recursos, do mais recente sistema da Apple, o Tiktok ainda almeja novas marcas para a plataforma.
\n\n\n\nAlém disso, as expectativas aumentam por conta da atualização das políticas de segurança do aplicativo. Aliás, esse era um fator que fazia com que as marcas vissem o TikTok de forma desconfiada.
\n\n\n\nO presidente de soluções operacionais globais do TikTok, Blake Chandlee, revelou que a plataforma conta com centenas de milhares de anunciantes. Porém, busca por soluções para alcançar milhões de marcas.
\n\n\n\nPara isso, os ajustes sugeridos, até o momento, foram a adição de formas de compra na plataforma e, também, com a inclusão de um programa que determina a qualidade dos anúncios.
\n\n\n\nComo vimos anteriormente, a opção dada pela Apple, de limitar o rastreio entre plataformas colocou uma barreira para o marketing.
\n\n\n\nPara contorná-la o TikTok planeja implantar novas funções ao aplicativo e segmentar os anúncios de forma contextual. Bem como, estabelecer medidas para controle de qualidade e segurança da marca.
\n\n\n\nFrancis Stones, chefe de segurança da plataforma, disse durante o evento que, o processo de revisão do aplicativo não inclui apenas imagens. Mas, também verifica sons, emojis e textos.
\n\n\n\n![\"celular](\"https://beatz.com.br/wp-content/uploads/2022/06/segmentar-publico-meio-1.jpg\")
Como já citado neste artigo, a função shopping é o destaque nos próximos passos do TikTok. Por isso, os esforços do aplicativo estão voltados para a conquista de novas marcas.
\n\n\n\nDesse modo, será possível aumentar os recursos oferecidos aos usuários e, também, apresentar novas funções às marcas que buscam pela plataforma.
\n\n\n\nO processo de expansão da função de compras no TikTok, permitirá que as marcas lucrem de forma imediata ao viralizar um conteúdo. Além disso, esse fator poderá ser aplicado, ainda, aos conteúdos feitos pelos usuários.
\n\n\n\nEsses recursos, permitirão que as marcas segmentem seus públicos, guiando seus anúncios e contornando as limitações impostas pelo iOS 14.
\n\n\n\nAdemais, marcas poderão aumentar a sua visibilidade, reduzindo as chances de associação negativa, além dos meios para fazer vendas.
\n\n\n\nCom todas as mudanças, você pode se perguntar quais são as vantagens de investir em conteúdos para o TikTok.
\n\n\n\nAlém das novas funções, as estatísticas são muito promissoras. Em pouco tempo desde o seu lançamento (quando comparado a outras redes sociais), o TikTok tem, hoje, 1 bilhão de usuários ativos por mês, cerca de 14% da população mundial.
\n\n\n\nDe acordo com pesquisas feitas pela WeAreSocial, o TikTok está na sétima posição de redes sociais com maior número de seguidores.
\n\n\n\nNo Brasil, são cerca de 4,72 milhões de usuários ativos, segundo estudos feitos pela Statisa. Com isso, o país fica atrás apenas da China em número de usuários.
\n\n\n\nOs dados de consumo emitidos pela Shopify revelam que o TikTok é a plataforma ideal para alcançar o público jovem.
\n\n\n\nSegundo as estatísticas, 66% dos usuários têm menos de 30 anos, muitos deles, na faixa etária de 16 e 24. Tornando o aplicativo muito promissor para estratégias de publicidade.
\n\n\n\nQuer saber mais sobre o mercado de marketing digital? Acompanhe o nosso blog e fique por dentro de todos os detalhes! São textos todos os dias para manter você por dentro de todas as novidades!
\nNeste episódio da segunda temporada do Beatz Podcast, nosso convidado é Renato Maggieri. Ele é Coach Empresarial, Formado em Constelação Familiar pelo Instituto Vera Bassoi e em Constelação Estrutural Empresarial por Guillermo Echegaray, coach com certificação Practitioner e Master Trainer em PNL. É também formado em Ciências Contábeis, pela Universidade Mackenzie e com dois títulos de MBA – em Gestão Empresarial, pela FGV e em Seminários Executivos pelo Rockford College nos EUA.
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12:28:27', '', 4634, 'https://beatz.com.br/wp-content/uploads/2022/06/algoritimo-do-instagram-meio.jpg', 0, 'attachment', 'image/jpeg', 0), (4674, 13, '2022-06-27 09:30:50', '2022-06-27 12:30:50', '', 'Segmenar Público TOPO', '', 'inherit', 'closed', 'closed', '', 'segmenar-publico-topo', '', '', '2022-06-27 09:31:10', '2022-06-27 12:31:10', '', 4626, 'https://beatz.com.br/wp-content/uploads/2022/06/segmenar-publico-topo.jpg', 0, 'attachment', 'image/jpeg', 0), (4676, 13, '2022-06-27 09:31:25', '2022-06-27 12:31:25', '', 'segmentar-publico-meio', '', 'inherit', '', 'closed', '', 'segmentar-publico-meio', '', '', '2022-06-27 09:31:25', '2022-06-27 12:31:25', '', 4626, 'https://beatz.com.br/wp-content/uploads/2022/06/segmentar-publico-meio.jpg', 0, 'attachment', 'image/jpeg', 0), (4678, 13, '2022-06-27 09:34:00', '2022-06-27 12:34:00', '', 'Conteúdos para e-commerce TOPO', '', 'inherit', 'closed', 'closed', '', 'conteudos-para-e-commerce-topo', '', '', '2022-06-27 09:34:23', '2022-06-27 12:34:23', '', 4564, 'https://beatz.com.br/wp-content/uploads/2022/06/conteudos-para-e-commerce-topo.jpg', 0, 'attachment', 'image/jpeg', 0), (4679, 13, '2022-06-27 09:34:49', '2022-06-27 12:34:49', '', 'conteudos-para-e-commerce-meio', '', 'inherit', '', 'closed', '', 'conteudos-para-e-commerce-meio', '', '', '2022-06-27 09:34:49', '2022-06-27 12:34:49', '', 4564, 'https://beatz.com.br/wp-content/uploads/2022/06/conteudos-para-e-commerce-meio.jpg', 0, 'attachment', 'image/jpeg', 0), (4681, 13, '2022-06-27 09:36:31', '2022-06-27 12:36:31', '', 'Title Tag TOPO', '', 'inherit', 'closed', 'closed', '', 'title-tag-topo', '', '', '2022-06-27 09:37:09', '2022-06-27 12:37:09', '', 4545, 'https://beatz.com.br/wp-content/uploads/2022/06/title-tag-topo.jpg', 0, 'attachment', 'image/jpeg', 0), (4683, 13, '2022-06-27 09:37:19', '2022-06-27 12:37:19', '', 'title-tag-meio', '', 'inherit', '', 'closed', '', 'title-tag-meio', '', '', '2022-06-27 09:37:19', '2022-06-27 12:37:19', '', 4545, 'https://beatz.com.br/wp-content/uploads/2022/06/title-tag-meio.jpg', 0, 'attachment', 'image/jpeg', 0), (4685, 13, '2022-06-27 09:39:03', '2022-06-27 12:39:03', '', 'Desenvolvedor web TOPO', '', 'inherit', 'closed', 'closed', '', 'desenvolvedor-web-topo', '', '', '2022-06-27 09:39:34', '2022-06-27 12:39:34', '', 4586, 'https://beatz.com.br/wp-content/uploads/2022/06/desenvolvedor-web-topo.jpg', 0, 'attachment', 'image/jpeg', 0), (4687, 13, '2022-06-27 09:39:56', '2022-06-27 12:39:56', '', 'desenvolvedor-web-meio', '', 'inherit', '', 'closed', '', 'desenvolvedor-web-meio', '', '', '2022-06-27 09:39:56', '2022-06-27 12:39:56', '', 4586, 'https://beatz.com.br/wp-content/uploads/2022/06/desenvolvedor-web-meio.jpg', 0, 'attachment', 'image/jpeg', 0), (4689, 13, '2022-06-27 09:42:23', '2022-06-27 12:42:23', '', 'Segmenar Público TOPO', '', 'inherit', 'closed', 'closed', '', 'segmenar-publico-topo-2', '', '', '2022-06-27 09:42:44', '2022-06-27 12:42:44', '', 4655, 'https://beatz.com.br/wp-content/uploads/2022/06/segmenar-publico-topo-1.jpg', 0, 'attachment', 'image/jpeg', 0), (4691, 13, '2022-06-27 09:43:23', '2022-06-27 12:43:23', '', 'segmentar-publico-meio-1', '', 'inherit', '', 'closed', '', 'segmentar-publico-meio-1', '', '', '2022-06-27 09:43:23', '2022-06-27 12:43:23', '', 4655, 'https://beatz.com.br/wp-content/uploads/2022/06/segmentar-publico-meio-1.jpg', 0, 'attachment', 'image/jpeg', 0), (4693, 13, '2022-06-27 09:45:04', '2022-06-27 12:45:04', '', 'Jornada de compra TOPO', '', 'inherit', 'closed', 'closed', '', 'jornada-de-compra-topo', '', '', '2022-06-27 09:45:15', '2022-06-27 12:45:15', '', 4567, 'https://beatz.com.br/wp-content/uploads/2022/06/jornada-de-compra-topo.jpg', 0, 'attachment', 'image/jpeg', 0), (4695, 13, '2022-06-27 09:45:32', '2022-06-27 12:45:32', '', 'jornada-de-compra-meio', '', 'inherit', '', 'closed', '', 'jornada-de-compra-meio', '', '', '2022-06-27 09:45:32', '2022-06-27 12:45:32', '', 4567, 'https://beatz.com.br/wp-content/uploads/2022/06/jornada-de-compra-meio.jpg', 0, 'attachment', 'image/jpeg', 0), (4699, 22, '2022-07-07 13:29:58', '2022-07-07 16:29:58', '\nQuando navegamos em uma página na web, quanto mais chamativos são os recursos, maiores são as chances de nos aprofundarmos no conteúdo. Por isso, otimizar CTAs torna-se tão importante para guiar a experiência do cliente.
\n\n\n\nPensando nisso, eu trouxe diversas dicas para você encontrar a melhor opção para os seus clientes e aumentar as suas taxas de conversão.
\n\n\n\nChega de usar \"clique aqui\" ou \"saiba mais\", é preciso ter em mente que o seu visitante acessou o seu site por que já deseja aprender mais sobre o seu produto ou serviço.
\n\n\n\nQuer tornar os seus CTAs mais atrativos e direcionados para a sua persona? Acompanhe o texto!
\n\n\n\nEu tenho certeza que você vai tirar todas as suas dúvidas e conquistar cada vez mais leads.
\n\n\n\nBoa leitura!
\n\n\n\nAntes de mais nada, você precisa compreender qual a importância de investir na otimização dos seus CTAs. Afinal, pensar em chamadas de atenção mais atrativas, vai além de entender a sua persona. É também, um recurso muito importante para o ranqueamento dos conteúdos que você produz.
\n\n\n\nAliás, você sabia que o Google prioriza CTAs mais descritivos?
\n\n\n\nIsso mesmo, é preciso deixar claro qual a sua intenção com determinado link, descrevendo qual a função daquele recurso.
\n\n\n\nPara isso, você pode tanto torná-lo mais atrativo, voltado para os gostos da sua persona, quanto descrever para onde ele levará o seu visitante.
\n\n\n\nDesse modo, facilitando o mapeamento do seu site, feito pelo Google, o que coloca seu conteúdo em posições mais altas no ranqueamento da plataforma de pesquisa.
\n\n\n\nComo vimos anteriormente, estabelecer uma persona é fundamental para descobrir o CTA ideal para a sua página na web.
\n\n\n\nIsso porque, é através dos gostos, desejos e dores de uma determinada pessoa que você conseguirá encontrar a forma certa de alcançá-la.
\n\n\n\nMas, como podemos determinar a forma exata de fazer com que o usuário realize a ação que desejamos?
\n\n\n\nAlguns tópicos devem ser levados em conta durante o processo de criação da sua copy. Entre eles, eu posso citar:
\n\n\n\nComo vimos, existem muitas formas de otimizar CTA e, entender isso pode facilitar o seu trabalho. Mas, existe muito trabalho a ser feito ainda.
\n\n\n\n![\"mão](\"https://beatz.com.br/wp-content/uploads/2022/06/otimizar-cta-meio-1.jpg\")
Pode ficar tranquilo que eu não vou te deixar na mão. Trouxe, também, algumas dicas para otimizar CTA nas suas páginas a partir de agora. Continue a leitura e potencialize a sua geração de leads.
\n\n\n\nComo eu já havia comentado e, aliás, indiquei no título deste artigo, vá além dos termos \"clique aqui\" e \"saiba mais\".
\n\n\n\nÉ preciso ter em mente que o seu usuário vai querer mais informações para, realmente, clicar em um botão ou link.
\n\n\n\nPor exemplo, em uma loja online de roupas, falar sobre uma determinada e peça e adicionar abaixo um botão com \"saiba mais\" pode não ser suficiente. Por isso, diga para o usuário o que ele encontrará ao clicar no botão.
\n\n\n\nSeja o preço do produto, ou um botão que direcione o cliente para a página de finalização da compra, torne clara a ação que será tomada.
\n\n\n\nE isso pode ser aplicado a inúmeras situações, como:
\n\n\n\nAbuse de gatilhos mentais para otimizar CTA, foque nas dores e desejos da sua persona e crie chamadas de impacto.
\n\n\n\nPara isso, utilizar números, urgência, exclusividade e demais recursos pode ser fundamental para chamar a atenção do usuário.
\n\n\n\nAlém disso, pode ajudar sua campanha e tornar o seu material mais atrativo.
\n\n\n\nAntes de darmos continuidade, é preciso reforçar que o Call to Action não se reserva apenas a botões. Por isso, explore outros recursos na sua página como links no decorrer da copy e imagens que sejam atrativas para sua persona.
\n\n\n\nAssim, direcionando, com facilidade, o seu visitante para a página que você quer que ele veja.
\n\n\n\nDesse modo, você acaba tornando a disposição de CTAs mais diversificada, fato que contribui com a legibilidade do seu conteúdo.
\n\n\n\nAlém disso, alguns dos recursos, como é o caso das imagens, pode deixar o seu CTA mais atrativo e descritivo, aumentando as chances de obter mais cliques.
\n\n\n\nGostou do tema? Acompanhe nosso blog e tenha acesso a mais dicas como essa e amplie o seu conhecimento sobre o universo do marketing digital.
\n\n\n\nFicou com alguma dúvida? Compartilha com a gente e descubra como a Beatz pode aumentar ainda mais suas taxas de conversão. Entre em contato agora mesmo!
\n', 'Descubra como otimizar CTA e vá além do \"clique aqui\"', 'Saiba como criar Call to Actions mais atrativos para a sua persona', 'publish', 'closed', 'open', '', 'descubra-como-otimizar-cta', '', '', '2022-07-07 17:07:47', '2022-07-07 20:07:47', '', 0, 'https://beatz.com.br/?p=4699', 0, 'post', '', 0), (4703, 13, '2022-06-28 15:21:34', '2022-06-28 18:21:34', '', 'Otimizar CTA TOPO', '', 'inherit', 'closed', 'closed', '', 'otimizar-cta-topo', '', '', '2022-06-28 15:21:50', '2022-06-28 18:21:50', '', 4699, 'https://beatz.com.br/wp-content/uploads/2022/06/otimizar-cta-topo.jpg', 0, 'attachment', 'image/jpeg', 0), (4704, 13, '2022-06-28 15:21:37', '2022-06-28 18:21:37', '', 'Otimizar CTA MEIO', '', 'inherit', '', 'closed', '', 'otimizar-cta-meio', '', '', '2022-06-28 15:21:37', '2022-06-28 18:21:37', '', 4699, 'https://beatz.com.br/wp-content/uploads/2022/06/otimizar-cta-meio.jpg', 0, 'attachment', 'image/jpeg', 0), (4706, 13, '2022-06-28 15:22:18', '2022-06-28 18:22:18', '', 'otimizar-cta-meio-1', '', 'inherit', '', 'closed', '', 'otimizar-cta-meio-1', '', '', '2022-06-28 15:22:18', '2022-06-28 18:22:18', '', 4699, 'https://beatz.com.br/wp-content/uploads/2022/06/otimizar-cta-meio-1.jpg', 0, 'attachment', 'image/jpeg', 0), (4714, 22, '2022-07-08 13:26:23', '2022-07-08 16:26:23', '\nSe você busca por formas de colocar o seu site no topo das pesquisas dos maiores buscadores online, implementar as melhores práticas de SEO torna-se essencial. Por isso, hoje eu vou te contar as 5 formas, utilizada pelas maiores agências de marketing, para aumentar o seu ranking no Google.
\n\n\n\nDe fato, as vantagens de se atentar aos detalhes da sua página são inúmeras, desde aumentar o alcance do seu conteúdo até a conquistar cada vez mais leads.
\n\n\n\nDesse modo, ampliando as chances da sua empresa obter sucesso com as campanhas de marketing e aumentar ainda mais as suas vendas.
\n\n\n\nAcompanhe o texto e fique por dentro de todos os aspectos que você precisa para alcançar o topo das pesquisas do Google.
\n\n\n\nBoa leitura!
\n\n\n\nAntes de mais nada, você tem que entender qual a razão para investir o seu tempo e demais recursos, na otimização do seu site.
\n\n\n\nPrimeiramente, eu preciso te dizer que, obter posições baixas no ranking do Google nem sempre diz respeito à qualidade do conteúdo que você produz.
\n\n\n\nDe acordo com os dados mais recentes disponibilizados pela plataforma de pesquisa, é possível notar que:
\n\n\n\nTendo isso em mente, é necessário refletir sobre a atualização dos conteúdos produzidos para o seu site. Isso porque, o buscador está em constante aprimoramento.
\n\n\n\nAlém disso, seguir as diretrizes do Google, estabelece um cenário propício ao aumento de visitantes de modo orgânico.
\n\n\n\nDessa maneira, melhorando os resultados de conversão das suas páginas, por alcançar possíveis clientes, que, de alguma forma, buscam pelo produto/serviço que você oferece.
\n\n\n\nOutro ponto, que pode prejudicar a sua campanha, sem uma estratégia de SEO eficiente, é a baixa visibilidade nas SERPs (Páginas de Resultados do Mecanismo de Pesquisa).
\n\n\n\nMas, não se preocupe! Neste texto, vou indicar a 3 principais maneiras de impulsionar o seu site e obter cada vez mais tráfego orgânico. Continue a leitura e confira!
\n\n\n\n![\"pessoa](\"https://beatz.com.br/wp-content/uploads/2022/06/ranking-no-google-meio.jpg\")
Estar entre as 10 melhores colocações nas SERPs do Google, de fato, não é uma tarefa fácil, mas, não precisa se transformar em um monstro de sete cabeças.
\n\n\n\nExistem algumas regras básicas para potencializar os resultados das suas estratégias e conquistar cada vez mais visitantes de modo orgânico. Confira as dicas que eu trouxe para aumentar as chances de você alcançar as primeiras páginas do Google!
\n\n\n\nSe você ainda não investiu em recursos para melhorar a estrutura do seu site, lamento informar que você pode estar prejudicando suas campanhas de SEO.
\n\n\n\nIsso porque, se o seu site apresentar complicações para a navegação do usuário o Google vai rastreá-lo e, desse modo, reduzir os rankings que você conquistou.
\n\n\n\nMas, calma. Existe uma forma de garantir que o seu site atenda aos requisitos que buscador estabelece para ranqueá-lo.
\n\n\n\nComo vimos anteriormente, o algoritmo do Google investe em inúmeras pesquisas para entregar os melhores resultados aos usuários.
\n\n\n\nPor isso, entender o funcionamento da IA é fundamental para determinar a classificação da sua página e, assim, ficar na frente dos seus concorrentes.
\n\n\n\nO Google considera a experiência do usuário para classificar o seu site, assim, definindo essa etapa como uma métrica de satisfação do visitante.
\n\n\n\nDessa forma, determinando uma posição nas páginas de pesquisa.
\n\n\n\nPara isso, é preciso atentar-se à velocidade de carregamento dos recursos da sua página, além de encontrar a melhor estruturação para os conteúdos.
\n\n\n\nDa mesma maneira, você não pode fazer uploads de arquivos muito pesados, de forma que o seu site demore para carregar todos os itens da página.
\n\n\n\nProblemas como esse, são comuns no carregamento de imagens, por exemplo. Por isso, é preciso otimizar esses recursos para entregar maior qualidade para o usuário.
\n\n\n\nPor fim, é possível que você ouça inúmeros \"conselhos\" dizendo que o seu único cuidado deve ser a qualidade do conteúdo, e que a sua única preocupação será o engajamento do público.
\n\n\n\nDe fato, essa é uma preocupação relevante, mas, não para por aí!
\n\n\n\nVocê precisará tornar o seu conteúdo amigável para o Google, fazendo-o fácil de localizar e catalogar, alcançando, assim, melhores posições nas SERPs.
\n\n\n\nPara isso, você terá que se atentar aos seguintes pontos:
\n\n\n\nGostou das dicas e quer ter acesso a mais formas de aumentar as chances de ranquear os seus conteúdos? Acompanhe nosso blog e obtenha resultados cada vez melhores!
\n\n\n\nSão textos diários, para manter você por dentro de todos os detalhes do mercado de marketing digital.
\n\n\n\nOu então, acesse nosso site e veja como a Beatz pode potencializar os resultados com o marketing da sua empresa.
\n\n\n\nAté a próxima!
\n', '3 maneiras comprovadas de aumentar o seu ranking no Google', 'Descubra como conquistar as 10 primeiras colocações das páginas de pesquisa', 'publish', 'closed', 'open', '', '3-maneiras-comprovadas-de-aumentar-o-seu-ranking-no-google', '', 'https://beatz.com.br/blog/marketing-empresarial-saiba-como-fazer-e-aumentar-o-fluxo-de-leads/\nhttps://beatz.com.br/blog/campanha-beatz-inteligencia-artificial/\nhttps://beatz.com.br/blog/guia-de-seo-para-site/\nhttps://beatz.com.br/blog/a-sua-empresa-pode-ter-mais-engajamento/', '2023-09-13 12:22:24', '2023-09-13 15:22:24', '', 0, 'https://beatz.com.br/?p=4714', 0, 'post', '', 0), (4737, 13, '2022-06-29 13:51:14', '2022-06-29 16:51:14', '', 'Ranking no Google TOPO', '', 'inherit', 'closed', 'closed', '', 'ranking-no-google-topo', '', '', '2022-06-29 13:51:20', '2022-06-29 16:51:20', '', 4714, 'https://beatz.com.br/wp-content/uploads/2022/06/ranking-no-google-topo.jpg', 0, 'attachment', 'image/jpeg', 0), (4739, 13, '2022-06-29 13:51:44', '2022-06-29 16:51:44', '', 'ranking-no-google-meio', '', 'inherit', '', 'closed', '', 'ranking-no-google-meio', '', '', '2022-06-29 13:51:44', '2022-06-29 16:51:44', '', 4714, 'https://beatz.com.br/wp-content/uploads/2022/06/ranking-no-google-meio.jpg', 0, 'attachment', 'image/jpeg', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (4774, 22, '2022-07-11 11:43:34', '2022-07-11 14:43:34', '\nDe fato, a internet está em constante mudança. Mas, desde a sua fundação em 1994, a W3C (Worldwide Web Consortium) não indicava a necessidade de mudanças tão radicais nos padrões web.
\n\n\n\nIsso porque, o órgão de padrões da web, responsável por moldar códigos como: HTML, privacidade, entre outros, definiu a nova forma como vai operar.
\n\n\n\nDe acordo com o comunicado emitido pela instituição, a partir de janeiro de 2023, o W3C vai se transformar em uma organização sem fins lucrativos de interesse público.
\n\n\n\nDessa maneira, aumentando a flexibilidade e a agilidade na tomada de decisões para suprir as altas demandas.
\n\n\n\nApesar de não oferecer muitas mudanças na prática, a decisão tem causado certo desconforto entre as gigantes da tecnologia.
\n\n\n\nQuer entender mais sobre o assunto? Hoje, eu trouxe todas as informações que você precisa saber sobre as novas mudanças para manter-se atualizado.
\n\n\n\nAcompanhe o artigo e tire todas as suas dúvidas!
\n\n\n\nHoje em dia, é fácil recorrer ao Google para obter todas as informações sobre padrões HTML e termos de privacidade na internet, mas, muitos não sabem a origem desses padrões.
\n\n\n\nComo vimos antes, a instituição fundada em 1994 por Tim Berners-Lee, teve como missão a criação de protocolos abertos e diretrizes.
\n\n\n\n![\"fundador](\"https://beatz.com.br/wp-content/uploads/2022/06/padroes-web-meio.jpg\")
Desse modo, ele orienta o avanço contínuo da internet e, assim, aborda, também, os padrões de privacidade na web.
\n\n\n\nAtualmente, o W3C é um \"modelo hosted\", ou seja, um órgão de padrões web que possui sede em países como: Estados Unidos, França, China e Japão.
\n\n\n\nPorém, tendo em vista a alta demanda por inovação, decidiu que o melhor caminho seria transitar para o \"modelo sem fins lucrativos\". Assim, podendo oferecer soluções para as atuais demandas de forma rápida e eficiente.
\n\n\n\nDe acordo com o anúncio oficial da W3C, foi possível notar que o modelo adotado, desde a sua fundação, impediu a evolução contínua da instituição.
\n\n\n\n\n\n\n\n“Precisamos de uma estrutura onde atendamos mais rapidamente as demandas de novos recursos da web e abordemos os problemas urgentes.
A equipe do W3C é pequena, limitada em tamanho, e o modelo Hosted dificulta o rápido desenvolvimento e aquisição de habilidades em novos campos.
Precisamos colocar a governança no centro da nova organização para obter relatórios mais claros, responsabilidade, maior diversidade e direção estratégica, e melhor coordenação global.
Comunicado oficial W3C (Worldwide Web Consortium)
Com certeza, a participação de gigantes da tecnologia entre as novas mudanças foi um fato. Entre as responsáveis pelo apoio, estão:
\n\n\n\nPor isso, embora estejam em uma mudança radical de estrutura, o W3C deixou muito claro em seu comunicado que a tomada de decisões continuará a mesma.
\n\n\n\nDessa forma, seguindo os mesmos processos que estabelece atualmente. Mas, você pode estar se perguntando: \"então por que fazer essa mudança?\"
\n\n\n\nA principal mudança é a chance de crescimento da instituição. Com isso, eles buscam novas formas de expansão, fato que não era possível mantendo os padrões de governança que eram aplicados desde a sua fundação em 1994.
\n\n\n\nDesse modo, visam se preparar para atender as demandas do futuro e amadurecer os processos para definição de novos padrões web.
\n\n\n\n\n\n\n\n“Nosso trabalho de padrões ainda será realizado abertamente, sob o Documento de Processo do W3C e a Política de Patentes do W3C isenta de royalties, com contribuições mais amplas da comunidade. A direção técnica e as recomendações continuarão a exigir revisão pelos membros do W3C – grandes e pequenos.”
Comunicado oficial W3C (Worldwide Web Consortium)
Como vimos, as mudanças dizem respeito apenas à estrutura original do órgão, mantendo, desse modo, os mesmos processos transparentes que vemos hoje em dia.
\n\n\n\nPortanto, não importa o quanto mude, enquanto realizar processos abertos e tomar decisões de forma a ouvir todas as partes interessadas, a clareza deve ajudar na tomada de decisões mais justas e eficientes.
\n\n\n\nGostou do tema? Acesse nosso blog e fique por dentro de tudo que acontece no mercado do marketing e tecnologia.
\n\n\n\nSão conteúdos diários, para te manter informado sobre tudo que acontece no universo digital!
\n\n\n\nJá conhece o Beatz Podcast? São conversas semanais com especialistas em marketing digital. Acesse nosso site e veja inúmeros conteúdos. Ou então, acompanhe nosso canal no Youtube, todas as terças a partir das 18h30. Te espero lá!
\n', 'Padrões web: entenda o que vai mudar com as novas decisões da W3C', 'Descubra qual será o impacto das mudanças do responsável pelos códigos HTML e os moldes de privacidade ', 'publish', 'closed', 'open', '', 'padroes-web-entenda-o-que-vai-mudar-com-as-novas-decisoes-da-w3c', '', '', '2022-07-12 10:50:28', '2022-07-12 13:50:28', '', 0, 'https://beatz.com.br/?p=4774', 0, 'post', '', 0), (4798, 15, '2022-06-30 11:44:50', '2022-06-30 14:44:50', '\nNeste episódio da segunda temporada do Beatz Podcast, as nossas convidadas são Isis Godoy e Lilian Bueno, Sócias e fundadoras da ybybrokers (https://www.ybybrokers.com.br/), imobiliária especializada em Alto Padrão. Veremos quais são os principais desafios deste mercado em específico, como treinar corretores, captar clientes e imóveis, divulgar e todas as peculiaridades do mercado deste nível no Interior de São Paulo.
\n', 'Os desafios do Mercado Imobiliário de Alto Padrão com ISIS GODOY e LILIAN BUENO - Beatz Podcast #35', '', 'publish', 'closed', 'closed', '', 'os-desafios-do-mercado-imobiliario-de-alto-padrao-com-isis-godoy-e-lilian-bueno-beatz-podcast-35', '', '', '2022-08-01 15:27:32', '2022-08-01 18:27:32', '', 0, 'https://beatz.com.br/?post_type=podcast&p=4798', 0, 'podcast', '', 0), (4802, 15, '2022-06-30 11:33:19', '2022-06-30 14:33:19', '\"Audio - Os desafios do Mercado Imobiliário de Alto Padrão com ISIS GODOY e LILIAN BUENO - Beatz Podcast #35\". Lançado: 2022.', 'Audio - Os desafios do Mercado Imobiliário de Alto Padrão com ISIS GODOY e LILIAN BUENO - Beatz Podcast #35', '', 'inherit', 'closed', 'closed', '', 'audio-os-desafios-do-mercado-imobiliario-de-alto-padrao-com-isis-godoy-e-lilian-bueno-beatz-podcast-35', '', '', '2022-06-30 11:34:24', '2022-06-30 14:34:24', '', 4798, 'https://beatz.com.br/wp-content/uploads/2022/06/audio-os-desafios-do-mercado-imobiliario-de-alto-padrao-com-isis-godoy-e-lilian-bueno-beatz-podcast-35.mp3', 0, 'attachment', 'audio/mpeg', 0), (4804, 15, '2022-06-30 11:35:13', '2022-06-30 14:35:13', '', 'thumb_site_35', '', 'inherit', 'closed', 'closed', '', 'thumb_site_35', '', '', '2022-06-30 11:37:58', '2022-06-30 14:37:58', '', 4798, 'https://beatz.com.br/wp-content/uploads/2022/06/thumb-site-35.png', 0, 'attachment', 'image/png', 0), (4805, 15, '2022-06-30 11:36:50', '2022-06-30 14:36:50', '', 'spotify _35', '', 'inherit', 'closed', 'closed', '', 'spotify-_35', '', '', '2022-06-30 11:37:22', '2022-06-30 14:37:22', '', 4798, 'https://beatz.com.br/wp-content/uploads/2022/06/spotify-35.png', 0, 'attachment', 'image/png', 0), (4830, 13, '2022-06-30 14:41:46', '2022-06-30 17:41:46', '', '', '', 'inherit', 'closed', 'closed', '', 'padroes-web-topo', '', '', '2022-06-30 14:41:58', '2022-06-30 17:41:58', '', 4774, 'https://beatz.com.br/wp-content/uploads/2022/06/padroes-web-topo.jpg', 0, 'attachment', 'image/jpeg', 0), (4832, 13, '2022-06-30 14:42:36', '2022-06-30 17:42:36', '', 'padroes-web-meio', '', 'inherit', '', 'closed', '', 'padroes-web-meio', '', '', '2022-06-30 14:42:36', '2022-06-30 17:42:36', '', 4774, 'https://beatz.com.br/wp-content/uploads/2022/06/padroes-web-meio.jpg', 0, 'attachment', 'image/jpeg', 0), (4834, 22, '2022-07-13 10:44:01', '2022-07-13 13:44:01', '\nLá em agosto de 2021, já ouvíamos falar do desuso do anúncio de texto expandido. Agora, é oficial.
\n\n\n\nCom isso, no dia 30 de junho, o Google removeu as opções de criação e edição deste tipo de anúncio. Isso porque, a nova proposta visa priorizar a qualidade dos anúncios responsivos de pesquisa. Bem como, impulsionar o seu desempenho com recursos de otimização.
\n\n\n\nA partir de agora, os usuários só poderão criar ou editar anúncios de pesquisa responsivos em suas campanhas.
\n\n\n\nExiste ainda, a possibilidade de alterar os textos expandidos para anúncios de pesquisa obtendo, assim, um aumento de até 7% nas conversões a um custo parecido.
\n\n\n\nAs mudanças chegam para aumentar a eficiência nas suas campanhas, mas, é comum ficar perdido em meio a tantas alterações.
\n\n\n\nPorém, não precisa se preocupar. Hoje, eu vou te apresentar todos os detalhes do que mudou e, ainda, trago dicas para que você arrase nas suas campanhas!
\n\n\n\nContinue a leitura e tire todas as suas dúvidas!
\n\n\n\nCalma! Eu sei que, a princípio, pode parecer assustador, mas, as mudanças vieram para ajudar.
\n\n\n\nDe acordo com a plataforma de busca online, 15% dos anúncios criados são pesquisas nunca vistas antes. Por isso, o foco do Google em se apoiar na automação. Assim, ajudando os usuários a encontrarem o produto, serviço ou conteúdo dos anunciantes que apostam na ferramenta.
\n\n\n\nDessa forma, os anúncios responsivos de pesquisa, utilizam o aprendizado da máquina para entregar os melhores resultados e anúncios mais relevantes, para mais pessoas.
\n\n\n\nCom isso em mente, faz sentido investir na automação daquilo que pode apresentar mais resultados positivos para a suas campanhas, não é mesmo?
\n\n\n\n![\"profissionais](\"https://beatz.com.br/wp-content/uploads/2022/07/anuncio-de-texto-meio.jpg\")
Antes de mais nada, é preciso dizer que os anúncios de texto expandido vão continuarão existindo. Por isso, vão aparecer nos relatórios do Google.
\n\n\n\nPorém, não será possível criar novos materiais do tipo. Assim como, não será possível editar os que já existem.
\n\n\n\nEm seu comunicado oficial, o Google forneceu algumas dicas para os profissionais se adaptarem às mudanças que chegaram. Entre elas, estão:
\n\n\n\nOutra dica essencial para os anunciantes é o uso de Laces Inteligentes para palavras-chave de ampla correspondência. Assim, permitindo que eles alcancem novas consultas de alta performance e otimizem os laces em tempo real.
\n\n\n\nAcho que chegamos em uma etapa essencial deste artigo. Afinal, como otimizar os meus anúncios?
\n\n\n\nBom, preciso te dizer que a tarefa não é muito simples, mas, com as dicas que eu trouxe para você, tenho certeza que otimizar os seus anúncios não será um problema.
\n\n\n\nEntão, continue a leitura e descubra como aumentar as suas taxas de conversão!
\n\n\n\nEntregue ao Google tudo aquilo que ele precisa para criar diversas variações de anúncio, assim, alcançando inúmeros formatos de pesquisa. Portanto, procure usar a maior quantidade possível de títulos e descrições.
\n\n\n\nMas, cuidado. Entregar coisas muito parecidas pode fazer com que a sua campanha não dê certo. Então, invista em termos que não sejam muito parecidos entre si, diferenciando os títulos das descrições.
\n\n\n\nUtilize a sua palavra-chave principal em pelo menos dois anúncios, mas, para que não fiquem muito repetitivos não aplique em todos.
\n\n\n\nAssim, aumentando a qualidade do conteúdo que você está produzindo.
\n\n\n\nBusque por formas de não utilizar todos os caracteres disponíveis em todas as suas ideias. Isso porque, criando versões mais curtas, você amplia a chance do Google entregar o terceiro título e a segunda descrição.
\n\n\n\nAlém disso, você precisa definir qual a finalidade do seu anúncio. Pois, títulos mais longos deixam o anúncio maior e mais descritivo e, versões curtas apresentam melhor desempenho entre as pessoas que estão buscando pela sua marca.
\n\n\n\nAgora, você tem tudo que precisa para arrasar nos seus novos anúncios. Mas, se precisar, a Beatz está aqui para te ajudar e aumentar ainda mais os resultados positivos dos seus anúncios.
\n\n\n\nAcesse nosso site e descubra tudo que podemos fazer para sua empresa crescer no mundo digital!
\n\n\n\nSe quiser ter acesso a mais conteúdos como esse, acompanhe o nosso blog e não perca nenhum detalhe sequer sobre tecnologia, marketing digital e muitos outros segmentos.
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'a:10:{s:4:\"type\";s:4:\"text\";s:12:\"instructions\";s:0:\"\";s:8:\"required\";i:0;s:17:\"conditional_logic\";i:0;s:7:\"wrapper\";a:3:{s:5:\"width\";s:0:\"\";s:5:\"class\";s:0:\"\";s:2:\"id\";s:0:\"\";}s:13:\"default_value\";s:0:\"\";s:11:\"placeholder\";s:0:\"\";s:7:\"prepend\";s:0:\"\";s:6:\"append\";s:0:\"\";s:9:\"maxlength\";s:0:\"\";}', 'subtitulo', 'subtitulo', 'publish', 'closed', 'closed', '', 'field_62bf4bf85e02e', '', '', '2022-07-01 16:33:31', '2022-07-01 19:33:31', '', 4855, 'https://beatz.com.br/?post_type=acf-field&p=4862', 5, 'acf-field', '', 0), (4874, 15, '2022-07-01 16:53:06', '2022-07-01 19:53:06', '', 'Mask group (3)', '', 'inherit', 'closed', 'closed', '', 'mask-group-3', '', '', '2022-07-01 16:53:28', '2022-07-01 19:53:28', '', 66, 'https://beatz.com.br/wp-content/uploads/2020/12/mask-group-3.png', 0, 'attachment', 'image/png', 0), (4889, 15, '2022-07-01 17:31:06', '2022-07-01 20:31:06', '\n\n\n\n\nPelo menos 1/3 de todos os compradores técnicos B2B costumam navegar em até quatro páginas de pesquisa do Google durante a sua jornada de compra. E mais: a maioria dos compradores de tecnologia confiam, não apenas em vendedores para fazer compras, mas, também, para encontrar novas soluções e canais online.
\n\n\n\nCombine o seu conhecimento com a nossa experiência para criar uma estratégia que gere mais conversões para o seu negócio.
\n\n\n\nUma dúvida de muitos que estão começando a entender o Inbound Marketing é: será que vale a pena investir nele? Pensando nisso, vamos te mostrar alguns motivos e benefícios que essa estratégia pode oferecer à sua empresa.
Se você está procurando por um fortalecimento de marca e aumento de vendas, essa estratégia é a mais recomendada. No Inbound Marketing o público curte, comenta, compartilha e engaja bastante com seus conteúdos.
Confira a seguir, como funciona o nosso processo de Inbound Marketing B2B
\n\n\n\n\n\n\n\nO nosso trabalho se realiza com um completo planejamento estratégico, incluindo a identificação da sua persona, análise dos concorrentes e demais aspectos relevantes, além de perfis de leads a serem usados para construir campanhas orgânicas ou pagas.
\n\n\n\n\n\n\n\n![\"\"/](\"https://beatz.com.br/wp-content/uploads/2022/06/vector.png\")
Em nosso planejamento, além das personas, incluímos um mapeamento completo do seu mercado, posicionamento
e concorrência (benchmarking).
![\"\"/](\"https://beatz.com.br/wp-content/uploads/2022/06/vector-1.png\")
Com uma ampla visão do mercado, realizamos a auditoria do seu atual conteúdo, SEO e, também estruturamos as principais palavras-chave que utilizaremos para atingir todos os seus objetivos de negócio.
\n\n\n\n\n\n\n\n![\"\"/](\"https://beatz.com.br/wp-content/uploads/2022/06/vector-5.png\")
Para ter uma melhor organização e distribuição de assets digitais, nós dividimos todo o trabalho tático em campanhas. Elas vão envolver o conteúdo orgânico e mídia paga, o que também inclui o e-mail marketing.
\n\n\n\n\n\n\n\n![\"\"/](\"https://beatz.com.br/wp-content/uploads/2022/06/vector-3.png\")
Com uma ampla visão do mercado, realizamos a auditoria do seu atual conteúdo, SEO e, também estruturamos as principais palavras-chave que utilizaremos para atingir todos os seus objetivos de negócio.
\n\n\n\n\n\n\n\n![\"\"/](\"https://beatz.com.br/wp-content/uploads/2022/06/vector-2.png\")
Após essas etapas, o seu Inbound Marketing B2B começa a ser operado pela nossa equipe especializada, trazendo os melhores resultados para a sua empresa!
E você, está esperando o que para alavancar o seu negócio agora mesmo com a Beatz Digital?
Entre em nosso site e faça contato com a gente!
![\"\"/](\"https://beatz.com.br/wp-content/uploads/2022/06/vector-4.png\")
Ajudamos a sua empresa na aplicação de estratégias realmente efetivas de marketing digital, a fim de aumentar sua visibilidade no mercado e gerar oportunidades novas de negócio.
\n\n\n\nA Beatz Digital é uma agência especializada em Marketing Digital, e que oferece consultoria no intuito de orientar seu negócio com a definição e aplicação das melhores estratégias para atingir uma melhor visibilidade e aumentar seus resultados na internet.
A sua empresa terá um suporte completo, de ponta a ponta, com a nossa consultoria, para implementar uma campanha que, de fato, traga resultados para a sua marca.
Conheça as vantagens que a consultoria de Marketing Digital da Beatz pode agregar ao seu negócio!
\n\n\n\n\n\n\n\nCom certeza, você gostaria que a sua empresa fosse encontrada nos maiores buscadores da internet, não é mesmo? Através da consultoria de Marketing Digital, podemos garantir maior visibilidade para a sua marca, utilizando estratégias, métodos e técnicas comprovadas.
\n\n\n\n\n\n\n\n![\"\"/](\"https://beatz.com.br/wp-content/uploads/2022/06/vector-3-1.png\")
Com as nossas ações e estratégias personalizadas, você vai ter uma empresa ímpar no mercado. Aqui na Beatz, prezamos pela personalização de cada cliente, já que entendemos a importância de ser exclusivo e único perante a concorrência.
\n\n\n\n\n\n\n\n![\"\"/](\"https://beatz.com.br/wp-content/uploads/2022/06/vector-1-2.png\")
Um dos nossos principais pilares na consultoria de Marketing Digital é tornar o seu site um excelente canal de vendas. Ou seja, um local onde todos os seus clientes consigam encontrar informações importantes e páginas eficientes e práticas para tudo que precisam.
Fazemos isso a partir de uma minuciosa análise da sua empresa, e através de uma completa otimização do seu site, feita por profissionais especializados.
![\"imagem-conteudo\"/](\"https://beatz.com.br/wp-content/uploads/2020/12/shutterstock-2133962765-convertido-01-1.png\")
Há muitas agências de Marketing Digital que criam campanhas promissoras, mas não conseguem entregar resultados coerentes.
E, isso acontece pela falta de monitoramento das ações feitas. Aqui na Beatz, nossos consultores especialistas em Marketing Digital realizam um constante acompanhamento de todos os resultados que são gerados pelas estratégias, visando assim,
a melhoria contínua do trabalho.
![\"vector\"/](\"https://beatz.com.br/wp-content/uploads/2020/12/vector-2.png\")
Você já parou para pensar no potencial que a internet pode oferecer para o seu negócio vender mais? Pois é, com a nossa consultoria, sua empresa vai desfrutar dessas possibilidades de forma
assertiva e eficiente.
Afinal, com as nossas campanhas, te ajudamos a ganhar maior visibilidade e converter mais leads através de diferentes ações e canais.
![\"\"/](\"https://beatz.com.br/wp-content/uploads/2020/12/vector.png\")
Mais do que apenas desenvolver soluções, sua empresa deve vendê-las. Ter uma estratégia para empresas de tecnologia é fundamental para alcançar excelentes resultados, contando com o parceiro ideal ao seu lado.
\n\n\n\nAcreditamos que as pessoas e marcas podem interagir de forma diferente, por isso, criamos movimento
e impactamos positivamente em todos os lugares que passamos.
![\"\"/](\"https://beatz.com.br/wp-content/uploads/2022/06/funnel-1.png\")
Através de conteúdos relevantes e com campanhas assertivas, qualificamos e geramos os leads necessários para movimentar a sua empresa.
\n![\"\"/](\"https://beatz.com.br/wp-content/uploads/2022/06/qualitative-research-1.png\")
Análise e pesquisa do mercado, tendências e concorrentes. Tudo isso, para termos uma noção do caminho
que vamos percorrer antes mesmo de começar.
![\"\"/](\"https://beatz.com.br/wp-content/uploads/2022/06/branding-1.png\")
Todo cuidado com o seu branding, ou seja, os pontos que a marca tem de contato com seus clientes.
Realizamos isso através de processos cocriativos, a fim de comunicar a marca de dentro para fora.
![\"\"/](\"https://beatz.com.br/wp-content/uploads/2022/06/bullhorn-1.png\")
Organizando o seu negócio e alinhando a comunicação para conquistar resultados que realmente importam, planejamos todas as ações e campanhas da sua empresa.
\n![\"\"/](\"https://beatz.com.br/wp-content/uploads/2022/06/content-1.png\")
Nos dias de hoje, os principais canais de comunicação com o cliente são as mídias digitais.
Mas, desde que sejam bem trabalhados, por profissionais de qualidade. E, é isso que fazemos aqui na Beatz Digital.
![\"\"/](\"https://beatz.com.br/wp-content/uploads/2022/06/idea-1.png\")
Os canais de conteúdo têm especificações e exigem estratégias diferentes, para que seus conteúdos
sejam direcionados ao seu público-alvo.
![\"\"/](\"https://beatz.com.br/wp-content/uploads/2022/06/key-performance-indicator-1.png\")
Saiba o que é importante analisar, e quais números precisam ser considerados para garantir campanhas eficazes.
Sem essa análise, nada faz sentido.
O e-mail reduz a curva de aprendizado normal e longa do marketing no cenário de TI. Os resultados são visíveis diante de seus olhos em pouco tempo.
\n\n\n\n\n\n\n\nAo fazer parceria com a Beatz Digital, sua empresa contrata não só uma pessoa, mas, uma equipe de especialistas em diferentes áreas do Marketing (conteúdo, planejamento, design, redação, digital).
\n\n\n\n\n\n\n\n![\"\"/](\"https://beatz.com.br/wp-content/uploads/2022/06/vector-2-1.png\")
Se o seu negócio já possui um setor de marketing, nossa equipe pode produzir tudo aquilo que não é feito internamente. Ou seja, sua empresa ampliará seu marketing com a ajuda de profissionais capacitados para isso.
\n\n\n\n\n\n\n\n![\"\"/](\"https://beatz.com.br/wp-content/uploads/2022/06/vector-1-4.png\")
Ao contratar a consultoria especializada em Marketing de Conteúdo e Inbound Marketing, o seu negócio contará com profissionais experientes em marketing para empresas de TI.
\n\n\n\n\n\n\n\n![\"\"/](\"https://beatz.com.br/wp-content/uploads/2022/06/vector-7.png\")
Ao juntar-se com a Beatz Digital, seu negócio terá uma equipe de especialistas ao seu dispor, com amplo conhecimento no
mercado de TI.
![\"\"/](\"https://beatz.com.br/wp-content/uploads/2022/06/frame-4.png\")
Visite o site da Beatz e entre em contato com a gente agora mesmo!
\n\n\n\n\n', 'Marketing para TI', 'Toda tecnologia exige estratégias antes de agir', 'publish', 'closed', 'closed', '', 'marketing-para-ti', '', '', '2022-09-29 18:23:06', '2022-09-29 21:23:06', '', 0, 'https://beatz.com.br/?post_type=servico&p=4899', 0, 'servico', '', 0), (4901, 15, '2022-07-01 17:41:01', '2022-07-01 20:41:01', '', 'Mask group (2)', '', 'inherit', 'closed', 'closed', '', 'mask-group-2', '', '', '2022-07-01 17:41:20', '2022-07-01 20:41:20', '', 4899, 'https://beatz.com.br/wp-content/uploads/2022/07/mask-group-2.png', 0, 'attachment', 'image/png', 0), (4907, 15, '2022-07-01 17:47:16', '2022-07-01 20:47:16', '', 'Mask group', '', 'inherit', 'closed', 'closed', '', 'mask-group-4', '', '', '2022-07-01 17:47:32', '2022-07-01 20:47:32', '', 78, 'https://beatz.com.br/wp-content/uploads/2020/12/mask-group.png', 0, 'attachment', 'image/png', 0), (4911, 22, '2022-07-14 13:21:49', '2022-07-14 16:21:49', '\nDe fato, não tem como te segurar neste artigo por muito tempo e deixar o ouro no final. Com poucos minutos de pesquisa você consegue encontrar a melhor plataforma de gestão de conteúdo.
\n\n\n\nAfinal, o WordPress está em, pelo menos, 64,2% dos sites com CMS identificável, transformando a ferramenta na preferida dos desenvolvedores.
\n\n\n\nMas, não é só isso que eu vim trazer para você hoje!
\n\n\n\nFazer escolhas assertivas para a sua empresa pode parecer difícil e, muitas vezes, acabamos optando pelo método de tentativa e erro.
\n\n\n\nMas, eu vou te mostrar como a análise de dados do mercado pode contribuir com o crescimento do seu negócio na internet. E o melhor de tudo, sem precisar arriscar e acabando com grandes prejuízos no final.
\n\n\n\nQuer entender mais sobre as plataformas de gestão de conteúdo de blog preferidas dos desenvolvedores? Acompanhe a leitura e veja tudo que você precisa saber sobre o assunto.
\n\n\n\nBoa leitura!
\n\n\n\nSim, eu sei que a informação que eu vou te dar a seguir parece irreal e, de certa forma, assustadora, mas, confia em mim. Saber disso agora, aumenta ainda mais o potencial competitivo do seu site.
\n\n\n\nAtualmente, existem cerca de 73 milhões de sites ativos que utilizam algum tipo de CMS, ou seja, usam uma plataforma para gerenciamento das páginas na web.
\n\n\n\nA informação vem do estudo CMS Market Share 2022, que reúne dados para a classificação das ferramentas mais utilizadas entre os desenvolvedores.
\n\n\n\nO número de sites que utilizam esse recurso pode parecer alto, mas, isso indica a eficiência do CMS para a gestão de conteúdo do seu site.
\n\n\n\nCom isso em mente, fica muito mais fácil apostar naquilo que, com certeza, vai trazer resultados positivos para a sua marca.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2022/07/cms-market-share-meio.jpg\")
Além de tudo que já vimos, o estudo ainda entrega um gráfico com o top 10, indicando as plataformas preferidas entre os desenvolvedores.
\n\n\n\nAssim como já indicado no início deste artigo, o WordPress é o queridinho entre os sites com CMS inidentificável, mas, ele também ganha em disparado na internet inteira.
\n\n\n\nReunindo um portfólio com mais de 47% de todos os sites da internet, o WordPress é a plataforma que ganha na maioria das classificações.
\n\n\n\nAlém disso, não se contentando com o Top 10, o CMS ainda ganha em disparado. Isso porque, é acompanhado, de muito longe, pela plataforma Shopify, que soma 6,3% de participação no mercado.
\n\n\n\nSem sombra de dúvidas, a precaução é a melhor atitude para manter a sua marca em primeiro lugar. Com isso em mente, estudar os passos dados pelo mercado, é fundamental para que você acompanhe em sincronia.
\n\n\n\nAlém disso, através do estudo de comportamento das principais empresas de gestão de conteúdo é que você vai conseguir ficar na frente da concorrência.
\n\n\n\nContinue a leitura, e saiba o que está por vir e quais são os passos dessas plataformas para garantir a segurança do seu site. Veja também, qual se adapta melhor ao seu cotidiano.
\n\n\n\nComeçando com o queridinho dos desenvolvedores web, confira as novidades do WordPress:
\n\n\n\nVeja como a segunda colocada do ranking do CMS Market Share, o Shopify, pretende se aproximar da primeira colocação:
\n\n\n\nLeia as considerações da plataforma na integra.
\n\n\n\nGostou do tema? Tenha acesso a muito mais informações sobre o mercado mundial de tecnologia e saiba como adaptar suas ações para obter cada vez mais resultados positivos. Acompanhe nosso blog!
\n\n\n\nAcesse nosso site e saiba como a Beatz pode ajudar nas estratégias de marketing da sua empresa e veja o seu negócio decolar!
\n', 'Gestão de conteúdo: descubra qual a plataforma preferida dos desenvolvedores', 'Veja qual o CMS com maior participação no mercado, de acordo com estudos emitidos este mês', 'publish', 'closed', 'open', '', 'gestao-de-conteudo-descubra-qual-a-melhor-plataforma-para-sua-empresa', '', '', '2022-07-14 13:21:51', '2022-07-14 16:21:51', '', 0, 'https://beatz.com.br/?p=4911', 0, 'post', '', 0), (4933, 15, '2022-07-04 10:33:01', '2022-07-04 13:33:01', '', 'imgjohndoe', '', 'inherit', 'closed', 'closed', '', 'imgjohndoe', '', '', '2022-07-04 10:33:10', '2022-07-04 13:33:10', '', 78, 'https://beatz.com.br/wp-content/uploads/2020/12/imgjohndoe.png', 0, 'attachment', 'image/png', 0), (4949, 15, '2022-07-04 13:17:31', '2022-07-04 16:17:31', '', '5 Passos para Construir uma Marca de Sucesso', '', 'publish', 'closed', 'closed', '', '5-passos-para-construir-uma-marca-de-sucesso', '', '', '2022-07-28 09:51:50', '2022-07-28 12:51:50', '', 0, 'https://beatz.com.br/?post_type=ebook&p=4949', 0, 'ebook', '', 0), (4952, 15, '2022-07-04 13:23:06', '2022-07-04 16:23:06', '', 'Entendendo o Marketing de Performance', '', 'publish', 'closed', 'closed', '', 'entendendo-o-marketing-de-performance', '', '', '2022-07-28 09:51:23', '2022-07-28 12:51:23', '', 0, 'https://beatz.com.br/?post_type=ebook&p=4952', 0, 'ebook', '', 0), (4955, 15, '2022-07-04 13:25:10', '2022-07-04 16:25:10', '', 'Fortalecer sua Marca', '', 'publish', 'closed', 'closed', '', 'fortalecer-sua-marca', '', '', '2022-07-28 09:50:04', '2022-07-28 12:50:04', '', 0, 'https://beatz.com.br/?post_type=ebook&p=4955', 0, 'ebook', '', 0), (4958, 15, '2022-07-04 13:30:10', '2022-07-04 16:30:10', '', 'Marketing Digital para Empresas', '', 'publish', 'closed', 'closed', '', 'marketing-digital-para-empresas', '', '', '2022-07-28 09:49:04', '2022-07-28 12:49:04', '', 0, 'https://beatz.com.br/?post_type=ebook&p=4958', 0, 'ebook', '', 0), (4961, 15, '2022-07-04 13:33:59', '2022-07-04 16:33:59', '', 'Marketing Digital para Indústrias de Peças Automotivas ', '', 'publish', 'closed', 'closed', '', 'marketing-digital-para-industrias-de-pecas-automotivas', '', '', '2022-07-28 09:48:16', '2022-07-28 12:48:16', '', 0, 'https://beatz.com.br/?post_type=ebook&p=4961', 0, 'ebook', '', 0), (4964, 15, '2022-07-04 13:36:38', '2022-07-04 16:36:38', '', 'O Guia do Marketing Digital B2B', '', 'publish', 'closed', 'closed', '', 'o-guia-do-marketing-digital-b2b', '', '', '2022-07-28 09:47:27', '2022-07-28 12:47:27', '', 0, 'https://beatz.com.br/?post_type=ebook&p=4964', 0, 'ebook', '', 0), (4975, 13, '2022-07-04 14:21:40', '2022-07-04 17:21:40', '', 'CMS Market Share TOPO', '', 'inherit', '', 'closed', '', 'cms-market-share-topo', '', '', '2022-07-04 14:21:40', '2022-07-04 17:21:40', '', 4911, 'https://beatz.com.br/wp-content/uploads/2022/07/cms-market-share-topo.jpg', 0, 'attachment', 'image/jpeg', 0), (4976, 13, '2022-07-04 14:22:05', '2022-07-04 17:22:05', '', 'cms-market-share-meio', '', 'inherit', '', 'closed', '', 'cms-market-share-meio', '', '', '2022-07-04 14:22:05', '2022-07-04 17:22:05', '', 4911, 'https://beatz.com.br/wp-content/uploads/2022/07/cms-market-share-meio.jpg', 0, 'attachment', 'image/jpeg', 0), (5030, 22, '2022-07-15 12:14:51', '2022-07-15 15:14:51', '\nCom certeza, você já deve ter visto pela internet alguma regra nova para desenvolvimento de conteúdo para a sua estratégia de SEO. De fato, ao longo dos anos, as diretrizes e boas práticas para marketing digital passaram por muitas mudanças.
\n\n\n\nPorém, algo que sempre esteve presente nesse segmento, foi a orientação de textos, artes e demais produtos baseados em dados.
\n\n\n\nAtualmente, existem inúmeras plataformas para te ajudar na coleta desses dados. Mas, a verdade é que você também precisa se atualizar e saber como procurá-los.
\n\n\n\nAliás, de nada adianta contar com plataformas para essa função se você não sabe o que procurar e, acima de tudo, como aplicá-las.
\n\n\n\nPor isso, eu reuni todas as dicas que os profissionais do marketing digital aplicam na produção de conteúdo orientado a dados.
\n\n\n\nQuer entender mais sobre o assunto e obter resultados cada vez melhores com a sua estratégia de SEO?
\n\n\n\nAcompanhe a leitura e confira todos os detalhes!
\n\n\n\nOk, que segmentar o seu público e definir as estratégias das suas campanhas é essencial para ter mais leads qualificados, isso você já sabe!
\n\n\n\nA dúvida que eu pretendo sanar aqui é: como produzir material de qualidade e segmentado?
\n\n\n\nA resposta, de certa forma, é simples. Você precisa conhecer o seu público e entregar conteúdo orientado a dados.
\n\n\n\nAfinal, quanto mais informações estiverem à disposição, maior a garantia de que o seu público vai procurar por aquilo que você escreve.
\n\n\n\nDessa forma, buscar por dados que concretizem a sua persona e, ainda a tornem ela o mais próximo da realidade, vai te ajudar muito na produção.
\n\n\n\nBem como, direcionar o conteúdo que você produz para as pessoas mais propícias a buscar pelo seu produto ou serviço.
\n\n\n\nMas, afinal, como definir uma estratégia de conteúdo orientado a dados?
\n\n\n\nPode até parecer fácil, mas, existem muitos fatores a se pensar na hora de investir nesse método. Porém, não precisa se preocupar, eu trouxe dicas essenciais para você implantar essa estratégia nas suas campanhas.
\n\n\n\nConfira a seguir!
\n\n\n\n![\"mão](\"https://beatz.com.br/wp-content/uploads/2022/07/conteudo-orientado-a-dados-meio.jpg\")
Vamos ao que interessa! Otimizar as suas estratégias de conteúdo, é a melhor forma de obter resultados satisfatórios com o marketing da sua empresa.
\n\n\n\nCom isso em mente, fica muito mais fácil definir os passos e investimentos para o novo método de conteúdo orientado a dados.
\n\n\n\nAlém disso, é importante saber que, com o direcionamento das suas estratégias baseadas em dados, direcionar os recursos a sua disposição, também, é mais fácil.
\n\n\n\nAssim, você consegue dedicar tempo, dinheiro e esforços para aquilo que tem mais chances de dar certo, com base nas métricas estabelecidas.
\n\n\n\nCom isso, adentramos na primeira dica para as suas novas campanhas:
\n\n\n\nAntes de mais nada, você precisa estabelecer quais são os objetivos da sua campanha. Ou seja, precisamos entender o que você almeja com sua nova estratégia.
\n\n\n\nAssim, é possível definir o que será entregue para o seu público, com base na ação que você quer que o visitante tome a partir daquele conteúdo.
\n\n\n\nPor isso, reflita quais são os seus objetivos:
\n\n\n\nDessa maneira, também se torna mais viável estabelecer os KPIs da sua estratégia. Além disso, pode te ajudar com a própria produção do seu conteúdo.
\n\n\n\nEntão, agora que você sabe onde quer chegar, estabelecer um público que esteja relacionado aos seus objetivos é o próximo passo.
\n\n\n\nPortanto, através da coleta de dados demográficos, você poderá atender com maior assertividade as dores e desejos do seu público.
\n\n\n\nA partir dos dados coletados, você também poderá desenvolver a sua persona, ou seja, um cliente semifictício.
\n\n\n\nPara isso, é preciso entender qual a linguagem utilizada por ela. Bem como, definir seu nível educacional, idade, nome, gostos e demais informações relevantes para a sua empresa.
\n\n\n\nChegou a hora de utilizar tudo que você reuniu e entregar um conteúdo de qualidade para o seu público.
\n\n\n\nIsso porque, como vimos na primeira dica, com base nos objetivos estabelecidos, você conseguirá entregar materiais que te auxiliarão no alcance de metas.
\n\n\n\nNessa etapa, pensamos muito na qualidade da escrita, mas, o essencial é passar a mensagem certa com base no seu público e objetivos.
\n\n\n\nPor isso, com base nos dados que você obteve, mais da metade do seu trabalho já está pronto.
\n\n\n\nMas, é importante saber que, se você precisar de ajuda, é possível encontrar empresas que podem otimizar suas estratégias de conteúdo orientado a dados.
\n\n\n\nVeja tudo que a Beatz pode fazer por você, acesse nosso site e confira!
\n\n\n\nAcompanhe todas as novidades, dicas e notícias por meio do Instagram da Beatz e não perca nada do que acontece no mundo do marketing digital!
\n\n\n\nJá conhece o Beatz Podcast? Toda semana um novo bate-papo sobre marketing digital para deixar você por dentro de tudo que acontece.
\n\n\n\nAcesse nosso canal no Youtube e acompanhe!
\n\n\n\nAté a próxima!
\n', '3 dicas essenciais para gerar conteúdo orientado a dados', 'Descubra como melhorar os seus resultados através da análise de público e segmentação', 'publish', 'closed', 'open', '', '3-dicas-essenciais-para-gerar-conteudo-orientado-a-dados', '', '', '2022-07-15 12:14:52', '2022-07-15 15:14:52', '', 0, 'https://beatz.com.br/?p=5030', 0, 'post', '', 0), (5059, 15, '2022-07-06 11:50:05', '2022-07-06 14:50:05', '', 'thumbnail-ab.jpg', '', 'inherit', 'closed', 'closed', '', 'thumbnail-ab-jpg', '', '', '2022-07-06 11:50:28', '2022-07-06 14:50:28', '', 4889, 'https://beatz.com.br/wp-content/uploads/2022/07/thumbnail-abjpg.png', 0, 'attachment', 'image/png', 0), (5064, 13, '2022-07-06 16:13:24', '2022-07-06 19:13:24', '', 'Conteúdo orientado a dados TOPO', '', 'inherit', 'closed', 'closed', '', 'conteudo-orientado-a-dados-topo', '', '', '2022-07-06 16:13:39', '2022-07-06 19:13:39', '', 5030, 'https://beatz.com.br/wp-content/uploads/2022/07/conteudo-orientado-a-dados-topo.jpg', 0, 'attachment', 'image/jpeg', 0), (5066, 13, '2022-07-06 16:14:04', '2022-07-06 19:14:04', '', 'conteudo-orientado-a-dados-meio', '', 'inherit', '', 'closed', '', 'conteudo-orientado-a-dados-meio', '', '', '2022-07-06 16:14:04', '2022-07-06 19:14:04', '', 5030, 'https://beatz.com.br/wp-content/uploads/2022/07/conteudo-orientado-a-dados-meio.jpg', 0, 'attachment', 'image/jpeg', 0), (5078, 15, '2022-07-07 09:15:47', '2022-07-07 12:15:47', '', '#36 Thumb Site', '', 'inherit', 'closed', 'closed', '', '36-thumb-site', '', '', '2022-07-07 09:16:26', '2022-07-07 12:16:26', '', 5077, 'https://beatz.com.br/wp-content/uploads/2022/07/36-thumb-site.png', 0, 'attachment', 'image/png', 0), (5079, 15, '2022-07-07 09:18:35', '2022-07-07 12:18:35', '', '#36 Story', '', 'inherit', 'closed', 'closed', '', '36-story', '', '', '2022-07-07 09:19:07', '2022-07-07 12:19:07', '', 5077, 'https://beatz.com.br/wp-content/uploads/2022/07/36-story.jpg', 0, 'attachment', 'image/jpeg', 0), (5081, 15, '2022-07-07 09:26:19', '2022-07-07 12:26:19', '\nNeste episódio da segunda temporada do Beatz Podcast, as nossa convidada é Raissa Angarten, Empresária, proprietária da Flex2Cash, e fundadora da organização Adote Amor (http://www.adoteamor.com.br/), entidade beneficiente voltada para a Causa Animal. Nessa entrevista falaremos sobre sua trajetória e abriremos espaço para divulgar as atuais e futuras ações desta Ong que ajuda os animais da cidade de Indaiatuba-SP.
\n', 'Adote Amor, Empreendedorismo e Voluntariado com RAISSA ANGARTEN - Beatz Podcast #36', '', 'publish', 'closed', 'closed', '', 'adote-amor-empreendedorismo-e-voluntariado-com-raissa-angarten-beatz-podcast-36', '', '', '2022-08-01 15:25:35', '2022-08-01 18:25:35', '', 0, 'https://beatz.com.br/?post_type=podcast&p=5081', 0, 'podcast', '', 0), (5082, 15, '2022-07-07 09:22:25', '2022-07-07 12:22:25', '\"Adote Amor, Empreendedorismo e Voluntariado com RAISSA ANGARTEN - Beatz Podcast #36 - VERSÃO MP3\". Lançado: 2022.', 'Adote Amor, Empreendedorismo e Voluntariado com RAISSA ANGARTEN - Beatz Podcast #36 - VERSÃO MP3', '', 'inherit', 'closed', 'closed', '', 'adote-amor-empreendedorismo-e-voluntariado-com-raissa-angarten-beatz-podcast-36-versao-mp3', '', '', '2022-07-07 09:23:36', '2022-07-07 12:23:36', '', 5081, 'https://beatz.com.br/wp-content/uploads/2022/07/adote-amor-empreendedorismo-e-voluntariado-com-raissa-angarten-beatz-podcast-36-versao-mp3.mp3', 0, 'attachment', 'audio/mpeg', 0), (5083, 15, '2022-07-07 09:22:29', '2022-07-07 12:22:29', '', '#36 Spotify', '', 'inherit', 'closed', 'closed', '', '36-spotify', '', '', '2022-07-07 09:23:53', '2022-07-07 12:23:53', '', 5081, 'https://beatz.com.br/wp-content/uploads/2022/07/36-spotify.png', 0, 'attachment', 'image/png', 0), (5084, 15, '2022-07-07 09:22:38', '2022-07-07 12:22:38', '', '#36 Feed', '', 'inherit', '', 'closed', '', '36-feed', '', '', '2022-07-07 09:22:38', '2022-07-07 12:22:38', '', 5081, 'https://beatz.com.br/wp-content/uploads/2022/07/36-feed.jpg', 0, 'attachment', 'image/jpeg', 0), (5085, 15, '2022-07-07 09:22:43', '2022-07-07 12:22:43', '', '#36 Story', '', 'inherit', '', 'closed', '', '36-story-2', '', '', '2022-07-07 09:22:43', '2022-07-07 12:22:43', '', 5081, 'https://beatz.com.br/wp-content/uploads/2022/07/36-story-1.jpg', 0, 'attachment', 'image/jpeg', 0), (5086, 15, '2022-07-07 09:22:48', '2022-07-07 12:22:48', '', '#36 Thumb', '', 'inherit', '', 'closed', '', '36-thumb', '', '', '2022-07-07 09:22:48', '2022-07-07 12:22:48', '', 5081, 'https://beatz.com.br/wp-content/uploads/2022/07/36-thumb.jpg', 0, 'attachment', 'image/jpeg', 0), (5087, 15, '2022-07-07 09:50:16', '2022-07-07 12:50:16', '\nNeste episódio da segunda temporada do Beatz Podcast, a nossa convidada é Ana Paula Galvão, Dentista e Empreendedora, Sócia proprietária da We Smile (https://wesmiledental.com.br/), Empresa Brasileira que está inovando no mercado da Odontologia com muita tecnologia que só víamos fora daqui.
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\n', 'CRM e Inside Sales para Vender Mais com JOÃO SCHMIDT - Beatz Podcast #38', '', 'publish', 'closed', 'closed', '', 'crm-e-inside-sales-para-vender-mais-com-joao-schmidt-beatz-podcast-38', '', '', '2022-08-01 15:31:11', '2022-08-01 18:31:11', '', 0, 'https://beatz.com.br/?post_type=podcast&p=5097', 0, 'podcast', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (5098, 15, '2022-07-07 10:13:13', '2022-07-07 13:13:13', '', 'spotify _38', '', 'inherit', '', 'closed', '', 'spotify-_38-2', '', '', '2022-07-07 10:13:13', '2022-07-07 13:13:13', '', 5097, 'https://beatz.com.br/wp-content/uploads/2022/07/spotify-38.png', 0, 'attachment', 'image/png', 0), (5099, 15, '2022-07-07 10:13:24', '2022-07-07 13:13:24', '', 'thumb_site_38', '', 'inherit', '', 'closed', '', 'thumb_site_38', '', '', '2022-07-07 10:13:24', '2022-07-07 13:13:24', '', 5097, 'https://beatz.com.br/wp-content/uploads/2022/07/thumb-site-38.png', 0, 'attachment', 'image/png', 0), (5100, 15, '2022-07-09 10:20:47', '2022-07-09 13:20:47', '\nNeste episódio da segunda temporada do Beatz Podcast, as nossas convidados são Leticia Cavalieri (CRP 06/148522) e Karoline Siqueira (CRP 06/151173), Psicólogas formadas pela USP de Ribeirão Preto, ambas têm especialização em atendimento de famílias e casais. Atuam em projetos de terapia grupal no contexto empresarial em parceria desde 2020. Letícia tem uma formação adicional em mediação de conflitos e facilitação de diálogos e Karoline tem experiência com dinâmicas e grupos de apoio empresariais e clínicos.
\n', 'Comunicação não violenta nas Empresas com Letícia Cavaliere e Karoline Siqueira - Beatz Podcast #40', '', 'publish', 'closed', 'closed', '', 'comunicacao-nao-violenta-nas-empresas-com-leticia-cavaliere-e-karoline-siqueira-beatz-podcast-40', '', '', '2022-08-01 15:28:40', '2022-08-01 18:28:40', '', 0, 'https://beatz.com.br/?post_type=podcast&p=5100', 0, 'podcast', '', 0), (5101, 15, '2022-07-07 10:17:48', '2022-07-07 13:17:48', '', '#40 Thumb site', '', 'inherit', 'closed', 'closed', '', '40-thumb-site', '', '', '2022-07-07 10:18:20', '2022-07-07 13:18:20', '', 5100, 'https://beatz.com.br/wp-content/uploads/2022/07/40-thumb-site.png', 0, 'attachment', 'image/png', 0), (5102, 15, '2022-07-07 10:18:02', '2022-07-07 13:18:02', '', '#40 Spotify', '', 'inherit', 'closed', 'closed', '', '40-spotify', '', '', '2022-07-11 14:03:55', '2022-07-11 17:03:55', '', 5100, 'https://beatz.com.br/wp-content/uploads/2022/07/40-spotify.png', 0, 'attachment', 'image/png', 0), (5145, 22, '2022-07-18 11:44:26', '2022-07-18 14:44:26', '\nDestacar a sua marca e criar formas do seu público se identificar com ela, muitas vezes, pode ser uma tarefa complicada. Mas, algumas ferramentas permitem que você realize isso com facilidade, por exemplo, a biografia do Instagram.
\n\n\n\nQue a rede social é a melhor forma de se comunicar e anunciar seus produtos e serviços, principalmente quando falamos de um público jovem, é fato.
\n\n\n\nMas, é preciso entender como utilizar as ferramentas que ela oferece de forma eficiente.
\n\n\n\nPor isso, hoje eu trouxe algumas dicas de como criar uma biografia do Instagram que represente a sua marca.
\n\n\n\nQuer entender a importância desse recurso para obter mais reconhecimento para a sua empresa?
\n\n\n\nAcompanhe o texto e fique por dentro de todos os detalhes!
\n\n\n\nVocê, com certeza, já ouviu a frase \"menos é mais\", não é mesmo? Pois, ela se aplica muito bem ao que tentaremos fazer aqui.
\n\n\n\nIsso porque, as melhores bios do Instagram são curtas e, em poucas palavras, devem transmitir aquilo que o seu negócio representa.
\n\n\n\nEntão, se você pretende contar a história da sua empresa e todos os detalhes da sua marca, pode ir esquecendo!
\n\n\n\nAlém disso, são apenas 150 caracteres para passar a sua mensagem. Por isso, seja sucinto no que vai falar.
\n\n\n\nOutro ponto, que tornará a sua biografia do Instagram interessante, é o simples fato de dizer ao seu visitante o que ele pode encontrar. Bem como, falar sobre qual o tipo de serviço ou produto que a sua empresa oferece.
\n\n\n\nMas, não esqueça, tenha a simplicidade como uma prioridade na hora de criar a sua bio! Entre as principais funções que você pode atribuir a esse recurso, estão:
\n\n\n\nEu separei alguns exemplos que podem te ajudar a definir a melhor biografia do Instagram. Continue a leitura e confira!
\n\n\n\nÉ importante lembrar, que a bio deve se adaptar ao seu propósito e transmitir características da sua marca.
\n\n\n\nExistem alguns exemplos que podem te auxiliar nessa tarefa, por isso, trouxe uma inspiração para criar a melhor bio para ela.
\n\n\n\nAlém disso, é importante, ao analisar os exemplos, pensar no principal objetivo para a sua bio. Desse modo, entender qual conceito está mais próximo da finalidade que você quer empregar para o recurso.
\n\n\n\nO slogan da multinacional norte-americana Dunkin\' Donuts, por exemplo, já é um sucesso e conhecido entre o público.
\n\n\n\n\"America run on Dunkin\'\"
\n\n\n\nA ideia para a biografia do Instagram foi adaptar o que já conhecemos, para uma versão que representasse a empresa na rede social.
\n\n\n\nDesse modo, chegando a uma forma fiel à sua marca, e que seja sucinta, de modo que possa ser reconhecida e transmita simplicidade.
\n\n\n\n![\"captura](\"https://beatz.com.br/wp-content/uploads/2022/07/anuncio-de-texto-meio.png\")
Substituindo \"America\" pelas siglas do Instagram e adicionando emojis que representam os produtos oferecidos, a empresa conseguiu criar uma bio completa com poucos elementos.
\n\n\n\nDessa maneira, entregando ao visitante, tudo aquilo que ele espera ver no perfil. Genial, né?
\n\n\n\nAgora que você entendeu a importância de ser sucinto ao criar uma biografia para o seu Instagram, está na hora de conhecer uma ferramenta incrível, que provavelmente você já deve ter ouvido falar: Linktree.
\n\n\n\nÉ isso mesmo, atualmente é possível compilar vários links em apenas um. Isso significa que o seu cliente consegue acessar todos os seus serviços com apenas um clique.
\n\n\n\nDessa forma, você torna a experiência do consumidor mais intuitiva, reduzindo a chance de abandono da página por parte dele.
\n\n\n\nA boa notícia, é que existe uma versão gratuita. Com isso, você não precisa investir nenhum valor, a menos que tenha interesse futuramente.
\n\n\n\nPortanto, não perca tempo e aproveite para incluir o Linktree no seu perfil e turbine a sua rede social preferida agora mesmo!
\n\n\n\nDefinir o que será adicionado na sua bio pode levar tempo, por isso, reúna as melhores ideias e características da sua marca.
\n\n\n\nAssim, fica mais fácil entender o que não pode faltar e o que pode ser descartado no processo.
\n\n\n\nMas, lembre-se: a biografia do Instagram deve transmitir uma mensagem importante para a sua marca.
\n\n\n\nPor isso, evite utilizar exemplos prontos, e se preferir por aplicá-los, tente adaptar e deixá-lo com a cara da sua marca.
\n\n\n\nBoa sorte!
\n\n\n\nQuer ter acesso a mais conteúdos como esse? Acompanhe nosso blog e fique por dentro de todas as dicas e notícias que postamos por aqui!
\n\n\n\nSegue a gente lá no Insta e saiba em tempo real, tudo que rola pelos bastidores da melhor agência de marketing digital!
\n', 'Biografia do Instagram: dicas para criar a bio perfeita para sua empresa', 'Saiba qual a importância do recurso para o reconhecimento de marca da sua empresa', 'publish', 'closed', 'open', '', 'biografia-do-instagram-dicas-para-criar-a-bio-perfeita-para-sua-empresa', '', '', '2023-09-19 09:01:26', '2023-09-19 12:01:26', '', 0, 'https://beatz.com.br/?p=5145', 0, 'post', '', 0), (5150, 13, '2022-07-08 14:19:43', '2022-07-08 17:19:43', '', 'anuncio-de-texto-meio', '', 'inherit', '', 'closed', '', 'anuncio-de-texto-meio-2', '', '', '2022-07-08 14:19:43', '2022-07-08 17:19:43', '', 5145, 'https://beatz.com.br/wp-content/uploads/2022/07/anuncio-de-texto-meio.png', 0, 'attachment', 'image/png', 0), (5152, 13, '2022-07-08 14:20:12', '2022-07-08 17:20:12', '', 'Anúncio de texto TOPO', '', 'inherit', 'closed', 'closed', '', 'anuncio-de-texto-topo-2', '', '', '2022-07-08 14:20:24', '2022-07-08 17:20:24', '', 5145, 'https://beatz.com.br/wp-content/uploads/2022/07/anuncio-de-texto-topo.png', 0, 'attachment', 'image/png', 0), (5156, 12, '2022-07-11 09:04:57', '2022-07-11 12:04:57', '\nNeste episódio da segunda temporada do Beatz Podcast, nosso convidado é Fred Henrique, Escritor, Publicitário e Especialista em formatação e gestão de franquias por mais de 20 anos, operou 4 redes próprias de franquia por mais de 10 anos e abriu mais de 400 franquias em seis continentes.
\n', 'Como abrir uma Franquia de Sucesso com Fred Henrique - Beatz Podcast #41', '', 'publish', 'closed', 'closed', '', 'como-abrir-uma-franquia-de-sucesso-com-fred-henrique-beatz-podcast-41', '', '', '2022-07-11 09:04:59', '2022-07-11 12:04:59', '', 0, 'https://beatz.com.br/?post_type=podcast&p=5156', 0, 'podcast', '', 0), (5157, 12, '2022-07-11 09:04:26', '2022-07-11 12:04:26', '\"Como abrir uma Franquia de Sucesso com Fred Henrique - Beatz Podcast #41 - VERSÃO MP3\". Lançado: 2022.', 'Como abrir uma Franquia de Sucesso com Fred Henrique - Beatz Podcast #41 - VERSÃO MP3', '', 'inherit', 'closed', 'closed', '', 'como-abrir-uma-franquia-de-sucesso-com-fred-henrique-beatz-podcast-41-versao-mp3', '', '', '2022-07-11 09:04:35', '2022-07-11 12:04:35', '', 5156, 'https://beatz.com.br/wp-content/uploads/2022/07/como-abrir-uma-franquia-de-sucesso-com-fred-henrique-beatz-podcast-41-versao-mp3.mp3', 0, 'attachment', 'audio/mpeg', 0), (5158, 12, '2022-07-11 09:04:28', '2022-07-11 12:04:28', '', '#41 Spotify', '', 'inherit', 'closed', 'closed', '', '41-spotify', '', '', '2022-07-11 09:04:43', '2022-07-11 12:04:43', '', 5156, 'https://beatz.com.br/wp-content/uploads/2022/07/41-spotify.png', 0, 'attachment', 'image/png', 0), (5159, 12, '2022-07-11 09:04:36', '2022-07-11 12:04:36', '', '#41 Thumb Site', '', 'inherit', 'closed', 'closed', '', '41-thumb-site', '', '', '2022-07-11 09:04:54', '2022-07-11 12:04:54', '', 5156, 'https://beatz.com.br/wp-content/uploads/2022/07/41-thumb-site.png', 0, 'attachment', 'image/png', 0), (5160, 22, '2022-07-19 11:31:16', '2022-07-19 14:31:16', '\nVocê está sentindo que as métricas do perfil da sua empresa no Instagram não são satisfatórias? Talvez, esteja na hora de montar um plano de conteúdo para a rede social.
\n\n\n\nUm planejamento estratégico pode te ajudar no direcionamento das suas postagens, fazendo com que elas alcancem determinados objetivos.
\n\n\n\nIsso porque, um plano de conteúdo do Instagram pode, acima de tudo, otimizar o desempenho dos seus posts.
\n\n\n\nQuer saber mais sobre o assunto e aprender como montar o seu planejamento? Acompanhe a leitura e descubra todos os detalhes por trás das melhores estratégias para gestão da rede social.
\n\n\n\nBoa leitura!
\n\n\n\nAntes de mais nada, é preciso entender que o Instagram é uma ferramenta de marketing com grande potencial. Além de fazer com que a sua empresa tenha um relacionamento com o público, possibilita a educação dos visitantes para que se tornem leads qualificados.
\n\n\n\nPor isso, investir em um plano de conteúdo do Instagram, pode potencializar a sua marca na mídia social.
\n\n\n\nAdemais, não é preciso nenhuma batalha contra o algoritmo da plataforma. Pois, a entrega de um conteúdo de qualidade, já garante um alto posicionamento para a sua postagem.
\n\n\n\nMas, é preciso ter em mente que planejar o seu conteúdo é muito importante para que ele performar melhor, além de garantir o engajamento do público.
\n\n\n\nVeja as dicas que eu trouxe para você otimizar as postagens do seu perfil no Instagram!
\n\n\n\n![\"mulher](\"https://beatz.com.br/wp-content/uploads/2022/07/plano-de-conteudo-do-instagram-meio.png\")
Como vimos anteriormente, o Instagram é uma importante ferramenta para o reconhecimento de marca da sua empresa.
\n\n\n\nAlém disso, o planejamento de conteúdo é uma etapa essencial para o sucesso com a rede social.
\n\n\n\nPor isso, eu separei algumas dicas que podem te ajudar a performar melhor nessa mídia social. Confira a seguir!
\n\n\n\nComo você já percebeu, a principal regra para começar a planejar o conteúdo para o Instagram é definir seus objetivos.
\n\n\n\nCom isso, é preciso entender quais métricas você deverá priorizar e, assim, entender quais os resultados da sua nova estratégia.
\n\n\n\nPor isso, entender os KPIs mais relevantes para indicar seus resultados, é uma etapa muito importante. Assim, é possível ter mais assertividade nas suas metas.
\n\n\n\nPor exemplo, digamos que o objetivo da sua estratégia é aumentar cerca de 20% dos seguidores da sua conta.
\n\n\n\nA partir disso, você deve pensar quais são os indicadores de resultados que devem ser priorizados no processo e, também, qual o conteúdo mais interessante para alcançar seu objetivo.
\n\n\n\nDessa forma, imagine qual o tipo de conteúdo que você vai criar, quais tópicos e séries de postagens serão necessárias e muitos outros pontos.
\n\n\n\nAgora que você já pensou em tudo isso, chegou a hora de planejar o seu calendário de postagens. Veja como, a seguir!
\n\n\n\nAgora, com seus objetivos, metas e KPIs em mente, chegou a hora de definir qual será a constância das postagens e como ele será dividido.
\n\n\n\nAntes de tudo, é importante ressaltar que a periodicidade é uma métrica muito relevante para o algoritmo da plataforma. Por isso, atente-se a esse detalhe na hora de concretizar o seu plano de conteúdo do Instagram.
\n\n\n\nAlém disso, você pode montar o seu calendário com base nas necessidades da sua marca, seja ele trimestral, mensal ou por campanha.
\n\n\n\nDessa maneira, estabelecendo o assunto que será abordado em cada dia da semana, por um determinado período. Com isso, é possível criar um ambiente em que o seu público sente-se confortável para se informar sobre a sua empresa, por meio da periodicidade em que o conteúdo é entregue.
\n\n\n\nEu espero que essas dicas ajudem no planejamento do conteúdo postado no perfil da sua empresa. Mas, se ainda precisar de ajuda, acompanhe o nosso blog e fique por dentro de todas as dicas que postamos por aqui!
\n\n\n\nOu então, entre em contato conosco. A Beatz tem uma equipe especializada para te ajudar em todo o processo de planejamento de conteúdo para redes sociais, conteúdos para blog e demais ferramentas do Inbound Marketing.
\n\n\n\nAté a próxima!
\n', 'Plano de conteúdo do Instagram: veja como criar um para sua empresa', 'Descubra como otimizar o seu perfil na rede social e aplicá-lo a favor da sua empresa', 'publish', 'closed', 'open', '', 'veja-como-criar-um-plano-de-conteudo-do-instagram', '', '', '2022-07-19 11:31:19', '2022-07-19 14:31:19', '', 0, 'https://beatz.com.br/?p=5160', 0, 'post', '', 0), (5164, 13, '2022-07-11 14:12:55', '2022-07-11 17:12:55', '', 'Plano de conteúdo do Instagram TOPO', '', 'inherit', 'closed', 'closed', '', 'plano-de-conteudo-do-instagram-topo', '', '', '2022-07-11 14:13:07', '2022-07-11 17:13:07', '', 5160, 'https://beatz.com.br/wp-content/uploads/2022/07/plano-de-conteudo-do-instagram-topo.png', 0, 'attachment', 'image/png', 0), (5166, 13, '2022-07-11 14:13:52', '2022-07-11 17:13:52', '', 'plano-de-conteudo-do-instagram-meio', '', 'inherit', '', 'closed', '', 'plano-de-conteudo-do-instagram-meio', '', '', '2022-07-11 14:13:52', '2022-07-11 17:13:52', '', 5160, 'https://beatz.com.br/wp-content/uploads/2022/07/plano-de-conteudo-do-instagram-meio.png', 0, 'attachment', 'image/png', 0), (5168, 12, '2022-07-12 10:49:40', '2022-07-12 13:49:40', '', '2029165', '', 'inherit', '', 'closed', '', '2029165', '', '', '2022-07-12 10:49:40', '2022-07-12 13:49:40', '', 4774, 'https://beatz.com.br/wp-content/uploads/2022/07/2029165.jpg', 0, 'attachment', 'image/jpeg', 0), (5171, 12, '2022-07-08 15:59:14', '2022-07-08 18:59:14', '\nNeste episódio da segunda temporada do Beatz Podcast, a nosso convidado é Raphael Pugliesi, Head of Marketing na Pink Farms, mais de 8 anos de experiência em marketing digital e 5 anos em produção de eventos, especializadas em mídia, criação, marca e planejamento global, acredita que uma marca se constrói de dentro para fora. Ele vai nos contar tudo sobre a Pink Farms, a maior fazenda vertical urbana da América Latina, com sua produção 170x maior por m² e 95% de economia de água, comparada com a agricultura tradicional e ainda sem agrotóxicos.
\n', 'PINK FARMS - A maior Fazenda Vertical da América Latina com Raphael Pugliesi - Beatz Podcast #39', '', 'publish', 'closed', 'closed', '', 'pink-farms-com-raphael-pugliesi-beatz-podcast-39', '', '', '2022-07-15 16:04:10', '2022-07-15 19:04:10', '', 0, 'https://beatz.com.br/?post_type=podcast&p=5171', 0, 'podcast', '', 0), (5173, 15, '2022-07-13 09:48:08', '2022-07-13 12:48:08', '\n\n\n\n\nPelo menos 1/3 de todos os compradores técnicos B2B costumam navegar em até quatro páginas de pesquisa do Google durante a sua jornada de compra. E mais: a maioria dos compradores de tecnologia confiam, não apenas em vendedores para fazer compras, mas, também, para encontrar novas soluções e canais online.
\n\n\n\nCombine o seu conhecimento com a nossa experiência para criar uma estratégia que gere mais conversões para o seu negócio.
\n\n\n\nUma dúvida de muitos que estão começando a entender o Inbound Marketing é: será que vale a pena investir nele? Pensando nisso, vamos te mostrar alguns motivos e benefícios que essa estratégia pode oferecer à sua empresa.
Se você está procurando por um fortalecimento de marca e aumento de vendas, essa estratégia é a mais recomendada. No Inbound Marketing o público curte, comenta, compartilha e engaja bastante com seus conteúdos.
Confira a seguir, como funciona o nosso processo de Inbound Marketing B2B
\n\n\n\n\n\n\n\nO nosso trabalho se realiza com um completo planejamento estratégico, incluindo a identificação da sua persona, análise dos concorrentes e demais aspectos relevantes, além de perfis de leads a serem usados para construir campanhas orgânicas ou pagas.
\nEm nosso planejamento, além das personas, incluímos um mapeamento completo do seu mercado, posicionamento
e concorrência (benchmarking).
Com uma ampla visão do mercado, realizamos a auditoria do seu atual conteúdo, SEO e, também estruturamos as principais palavras-chave que utilizaremos para atingir todos os seus objetivos de negócio.
\nPara ter uma melhor organização e distribuição de assets digitais, nós dividimos todo o trabalho tático em campanhas. Elas vão envolver o conteúdo orgânico e mídia paga, o que também inclui o e-mail marketing.
\nCom uma ampla visão do mercado, realizamos a auditoria do seu atual conteúdo, SEO e, também estruturamos as principais palavras-chave que utilizaremos para atingir todos os seus objetivos de negócio.
\nApós essas etapas, o seu Inbound Marketing B2B começa a ser operado pela nossa equipe especializada, trazendo os melhores resultados para a sua empresa!
E você, está esperando o que para alavancar o seu negócio agora mesmo com a Beatz Digital?
Entre em nosso site e faça contato com a gente!
Que o Youtube é uma das maiores ferramentas de pesquisa por conteúdo em formato de vídeo, você já deve saber. Mas, o que pode não ficar muito claro, são as diretrizes da comunidade.
\n\n\n\nNa verdade, são muitas as dúvidas envolvendo as regras para permanecer na rede social. Entretanto, isso não vai ser um problema para você.
\n\n\n\nEu reuni os principais detalhes para te ajudar a entender o que faz com que os seus vídeos entrem em análise e, também, como é feita essa análise.
\n\n\n\nQuer entender mais sobre o assunto e aumentar a performance dos seus conteúdos em vídeo? Continue a leitura e tire todas as suas dúvidas!
\n\n\n\nA primeira coisa que você tem que entender sobre o assunto, é que as diretrizes de comunidade funcionam como regras de comportamento na plataforma.
\n\n\n\nPor isso, saber o que pode ou não ser feito na ferramenta, permite aumentar a performance dos seus vídeos e evitar a tão temida análise de conteúdo.
\n\n\n\nAlém disso, em todos os casos envolvendo a violação de diretrizes, um aviso é enviado para que você tome as providências. É preciso ter em mente que, em casos mais graves, a remoção do vídeo é feita pela plataforma.
\n\n\n\nDe acordo com as regras da plataforma, os conteúdos oferecidos não podem conter:
\n\n\n\nComo vimos anteriormente, o Youtube possui um sistema de avisos que determina:
\n\n\n\nDessa forma, a ferramenta de postagem de vídeos mostra que, entende que você cometeu um engano e te entrega a chance de recorrer.
\n\n\n\nPara que você entenda como isso pode prejudicar o seu canal, continue a leitura!
\n\n\n\nO primeiro aviso enviado, determina algumas proibições para o seu canal. Entre elas, podemos citar:
\n\n\n\nAlém disso, você precisa reprogramar o conteúdo privado para tornar-se público, assim que a suspenção desses recursos terminar.
\n\n\n\nMas, o aviso permanecerá por 90 dias, mesmo após a restauração dos privilégios listados.
\n\n\n\n![\"sinal](\"https://beatz.com.br/wp-content/uploads/2022/07/diretrizes-youtube-meio.png\")
Ao receber um segundo aviso, no período de 90 dias após o envio do primeiro, você será proibido de realizar postagens por duas semanas.
\n\n\n\nDessa forma, o período de permanência dos avisos no seu canal recomeça, valendo os mesmos 90 dias. Mas, agora, considerando a data de envio do segundo aviso.
\n\n\n\nSem mais problemas, as postagens poderão ocorrer normalmente após o período de penalidade.
\n\n\n\nAqui, as coisas podem ficar um pouco complicadas. Pois, em um terceiro aviso, o seu canal é excluído da plataforma de forma permanente.
\n\n\n\nSe isso já aconteceu com você, é possível que a remoção do vídeo em questão tenha passado pela sua cabeça. Entretanto, as diretrizes da comunidade também valem para conteúdo excluído da plataforma.
\n\n\n\nPrimeiramente, se você foi recebeu três avisos e teve seu canal excluído da plataforma, existe a possibilidade de recorrer a decisão.
\n\n\n\nÉ importante lembrar que o apelo a um aviso de violação, só pode ser feito uma única vez.
\n\n\n\nDessa forma, você pode achar que a penalidade foi aplicada de forma injusta ou que os motivos não se aplicam a sua situação e, então, comunicar a plataforma.
\n\n\n\nEntretanto, se os avisos realmente se aplicam ao seu conteúdo, não existe muito o que fazer. Além disso, é possível comunicar irregularidades em todas as etapas.
\n\n\n\nMas, se você, por algum engano, publicou algo que fere as diretrizes da comunidade, utilize as informações deste texto e revise os seus conteúdos.
\n\n\n\nQuer ficar informado e receber as melhores dicas sobre o mercado do marketing digital? Acompanhe o nosso blog e saiba tudo o que acontece nesse universo!
\n\n\n\nToda semana, uma conversa diferente com especialistas em marketing digital. Acesse nosso site e veja inúmeros conteúdos. Ou então, acompanhe nosso canal no Youtube, todas as terças a partir das 18h30.
\n', 'Tire suas dúvidas sobre as diretrizes da comunidade do Youtube', 'Veja como evitar que o seu conteúdo seja afetado e, até mesmo, como fugir do banimento permanente do seu canal', 'publish', 'closed', 'open', '', 'tire-suas-duvidas-sobre-as-diretrizes-da-comunidade-do-youtube', '', '', '2022-07-20 11:57:14', '2022-07-20 14:57:14', '', 0, 'https://beatz.com.br/?p=5243', 0, 'post', '', 0), (5245, 22, '2022-07-21 14:59:22', '2022-07-21 17:59:22', '\nQue o investimento em marketing de conteúdo é essencial para aumentar a sua captação de leads qualificados, já sabemos. Mas, existem outros fatores que podem te convencer a dedicar mais tempo em uma estratégia de conteúdo para blog.
\n\n\n\nAtualmente, tendo como base apenas o CMS WordPress, são 70 milhões de novas postagens mensais. Esse número indica a grande relevância e eficácia da produção de conteúdo para blog, principalmente, na nutrição dos seus leads.
\n\n\n\nAlém disso, pensando em concorrência, cerca de 90% das empresas utilizaram, nos últimos 12 meses, o blog em suas estratégias de vendas.
\n\n\n\nPor isso, se atualizar sobre o assunto é tão importante para a sua marca. Pensando nisso, eu trouxe 3 motivos que vão te convencer a pensar sobre uma estratégia de conteúdo para blog.
\n\n\n\nQuer entender mais sobre esse recurso de extrema importância para o reconhecimento de marca e nutrição dos seus leads? Acompanhe o texto e tire todas as suas dúvidas.
\n\n\n\nBoa leitura!
\n\n\n\nDe fato, existem algumas ressalvas quanto a produção de conteúdo para blog. Mas, as estratégias que utilizam essa plataforma são, comprovadamente, eficazes.
\n\n\n\nPor isso, utilizar posts de blogs nas campanhas de marketing da sua empresa, pode melhorar ainda mais os seus resultados.
\n\n\n\nAlém disso, quando pensamos em divulgação de produtos ou serviços, por exemplo, muitos priorizam as mídias sociais. Porém, é importante ter em mente que em um blog, você tem muito mais espaço para contar os detalhes da sua marca e solução.
\n\n\n\nDessa forma, o uso de estratégias de conteúdo para blog e aplicação da própria plataforma nas campanhas da sua empresa, se mostra extremamente relevante.
\n\n\n\nAté aqui, você já deve ter percebido que investir em um blog não é tão perigoso quanto se parece. Mas, existem ainda, mais motivos para você adotar essa ferramenta na sua rotina.
\n\n\n\nConfira a seguir, algumas razões para você começar a pensar em uma estratégia de conteúdo para o blog da sua marca imediatamente.
\n\n\n\n![\"caixa](\"https://beatz.com.br/wp-content/uploads/2022/07/estrategia-de-conteudo-para-blog-meio.png\")
Você já deve saber que oferecer conteúdo novo e relevante para os seus visitantes, é a melhor formar de aumentar a performance do seu blog.
\n\n\n\nAlém disso, essa é a maneira mais comum de alcançar o topo das SERPs. Isso porque, o ranqueamento do Google prioriza esse tipo de conteúdo.
\n\n\n\nMas, antes de cair nas graças do algoritmo do buscador, você precisa entregar aquilo que o seu lead procura. Ou seja, as respostas para as perguntas que ele pode fazer.
\n\n\n\nCom isso, o potencial de reconhecimento da sua marca aumentará de forma constante. Pois, seu conteúdo será entregue como referência.
\n\n\n\nAliás, quanto maior o seu investimento, mais chances de aumentar o seu reconhecimento de marca, não só pelas métricas de SERP, mas também, pelo compartilhamento em redes sociais.
\n\n\n\nOutra razão para começar a investir em um blog agora mesmo, é a chance de entender melhor o seu cliente. Mas, se colocar no lugar do seu visitante e pensar nas respostas que ele precisa, pode não ser uma tarefa fácil.
\n\n\n\nPor isso, existem outras formas de alcançar esse objetivo com os blogs. Os comentários, por exemplo, são ideais para gerar engajamento com o seu público e, também, são ótimas fontes de conteúdo.
\n\n\n\nAtravés deles, é possível identificar possíveis tópicos de texto. Bem como, receber feedbacks do seu trabalho e adaptá-lo.
\n\n\n\nUtilizar o seu blog como uma fonte de informações confiáveis, trará mais autoridade para o seu site. Assim, potencializando a relação entre você e o seu visitante.
\n\n\n\nAlém disso, como vimos anteriormente, os blogs são ótimos para nutrir o seu público, ou seja, fazer com que ele entenda mais sobre a sua marca e soluções, aos poucos.
\n\n\n\nAssim, é possível provar a sua experiência nos assuntos abordados, através da relevância do conteúdo publicado e utilidade daquele texto para a sua persona.
\n\n\n\nE agora? Acha que ter um blog pode ser interessante para a sua marca?
\n\n\n\nAcesse nosso site e veja como a Beatz pode ajudar você nessa nova etapa. Ou então, acompanhe nosso blog e tenha acesso a inúmeras dicas para o planejamento e produção do seu conteúdo.
\n\n\n\nAté a próxima!
\n', '3 razões para pensar em uma estratégia de conteúdo para blog', 'Veja por que esse formato ainda é relevante para suas campanhas, podendo trazer bons resultados', 'publish', 'closed', 'open', '', '3-razoes-para-investir-em-uma-estrategia-de-conteudo-para-blog', '', '', '2023-09-13 12:29:57', '2023-09-13 15:29:57', '', 0, 'https://beatz.com.br/?p=5245', 0, 'post', '', 0), (5248, 13, '2022-07-15 15:35:18', '2022-07-15 18:35:18', '', 'Diretrizes Youtube TOPO', '', 'inherit', 'closed', 'closed', '', 'diretrizes-youtube-topo', '', '', '2022-07-15 15:35:29', '2022-07-15 18:35:29', '', 5243, 'https://beatz.com.br/wp-content/uploads/2022/07/diretrizes-youtube-topo.png', 0, 'attachment', 'image/png', 0), (5250, 13, '2022-07-15 15:35:48', '2022-07-15 18:35:48', '', 'diretrizes-youtube-meio', '', 'inherit', '', 'closed', '', 'diretrizes-youtube-meio', '', '', '2022-07-15 15:35:48', '2022-07-15 18:35:48', '', 5243, 'https://beatz.com.br/wp-content/uploads/2022/07/diretrizes-youtube-meio.png', 0, 'attachment', 'image/png', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (5253, 12, '2022-07-15 16:16:52', '2022-07-15 19:16:52', '\nNeste episódio da segunda temporada do Beatz Podcast, nosso convidado é Kleber Rodrigues, CEO da Qualiserve desde 2005, CIO da Qualimedia desde 2013, membro do ANPPD (Associação Nacional dos Profissionais de Privacidade de Dados). Formado em Ciência da Computação pela FEI, é pós-graduado em Redes de Computadores e Tecnologia da Informação pela Universidade Estadual de Campinas. Tem MBA pela Fundação Getúlio Vargas e cursos de especialização pela Gestão 4.0 Imersão & Mentoria, Cogni-MGR e AAA Inovação com Ricardo Amorim. Tem vasta experiência na gestão de negócios e realizou diversos projetos na área de tecnologia da informação e digital para grandes corporações como Bayer, UOL, Heineken, Goodwin Latina, Simon Holding, Sabesp, Banco Alpha, Gafisa Incorporadora, Brmalls, Agência italiana de imprensa (ANSA), entre outros.
\n', 'Segurança da Informação com KLEBER RODRIGUES (Qualiserve) - Beatz Podcast #42', '', 'publish', 'closed', 'closed', '', 'seguranca-da-informacao-com-kleber-rodrigues-qualiserve-beatz-podcast-42', '', '', '2022-07-15 16:17:06', '2022-07-15 19:17:06', '', 0, 'https://beatz.com.br/?post_type=podcast&p=5253', 0, 'podcast', '', 0), (5254, 12, '2022-07-15 16:14:12', '2022-07-15 19:14:12', '\"Segurança da Informação com KLEBER RODRIGUES (Qualiserve) - Beatz Podcast #42 - VERSÃO MP3\". Lançado: 2022.', 'Segurança da Informação com KLEBER RODRIGUES (Qualiserve) - Beatz Podcast #42 - VERSÃO MP3', '', 'inherit', 'closed', 'closed', '', 'seguranca-da-informacao-com-kleber-rodrigues-qualiserve-beatz-podcast-42-versao-mp3', '', '', '2022-07-15 16:16:33', '2022-07-15 19:16:33', '', 5253, 'https://beatz.com.br/wp-content/uploads/2022/07/seguranca-da-informacao-com-kleber-rodrigues-qualiserve-beatz-podcast-42-versao-mp3.mp3', 0, 'attachment', 'audio/mpeg', 0), (5255, 12, '2022-07-15 16:14:17', '2022-07-15 19:14:17', '', '#42 Thumb Site', '', 'inherit', 'closed', 'closed', '', '42-thumb-site', '', '', '2022-07-15 16:16:46', '2022-07-15 19:16:46', '', 5253, 'https://beatz.com.br/wp-content/uploads/2022/07/42-thumb-site.png', 0, 'attachment', 'image/png', 0), (5256, 12, '2022-07-15 16:14:32', '2022-07-15 19:14:32', '', '#42 Spotify', '', 'inherit', 'closed', 'closed', '', '42-spotify', '', '', '2022-07-15 16:16:40', '2022-07-15 19:16:40', '', 5253, 'https://beatz.com.br/wp-content/uploads/2022/07/42-spotify.png', 0, 'attachment', 'image/png', 0), (5257, 22, '2022-07-22 12:10:20', '2022-07-22 15:10:20', '\nDe fato, as redes sociais tomaram um espaço enorme em diversas estratégias de publicidade. Mas, analisar quais formatos são melhores para o seu negócio ainda é necessário.
\n\n\n\nAqui no blog, por exemplo, você já aprendeu inúmeras dicas para aplicar corretamente o Instagram nas campanhas.
\n\n\n\nAgora eu trouxe para você, as principais vantagens e indicadores que irão te convencer a utilizar o Twitter em campanhas de marketing.
\n\n\n\nChegou a hora de descobrir por qual razão, as grandes empresas B2B estão presentes na rede social.
\n\n\n\nFicou curioso? Continue a leitura e descubra de uma vez por todas como potencializar os seus resultados utilizando a plataforma!
\n\n\n\nComo eu já falei aqui e, provavelmente, vou dizer muitas vezes ainda. As redes sociais são as melhores ferramentas para um profissional de marketing.
\n\n\n\nPensando nisso, não existe motivos para não utilizar o Twitter, não é mesmo? Bom, a resposta teórica é: não.
\n\n\n\nPorém, precisamos analisar na prática os números e funcionalidades da plataforma que, de certa forma, são singulares.
\n\n\n\nEm primeiro lugar, o Twitter é uma plataforma de interação social muito consolidada no mercado. Isso porque, só no primeiro trimestre de 2022 obteve lucro líquido de US$ 513,2 milhões, sete vezes maior que a arrecadação do ano anterior.
\n\n\n\nAlém disso, em nível de publicidade, o Twitter também entrega bons resultados, e isso pode ser visto na quantidade de pequenas e médias empresas que a utilizam como plataforma de atendimento, cerca de 83%.
\n\n\n\nOutro ponto é que, de acordo com dados do próprio Twitter, a timeline da plataforma gera 31% mais conexão com seus usuários. Além de ser superior nos níveis de memorização.
\n\n\n\nOu seja, utilizar o Twitter em campanhas de marketing pode te ajudar a gerar conexão com os seus visitantes e, oferecer mais chances de se lembrarem de você.
\n\n\n\n![\"perfil](\"https://beatz.com.br/wp-content/uploads/2022/07/twitter-em-campanhas-de-marketing-meio.png\")
Como vimos, muitas empresas utilizam a rede social. Outro dado interessante é de que, cerca de 65% das empresas com mais de 100 funcionários, utilizam o Twitter como ferramenta de marketing.
\n\n\n\nAlém disso, a interação é o ponto principal da ferramenta, cerca de 70% dos usuários se sentem mais engajados quando são respondidos pelas marcas.
\n\n\n\nO uso de imagens não é uma exclusividade do Instagram. Em média, tweets com imagens recebem 150% mais compartilhamentos, além de receberem 18% mais cliques e 89% mais curtidas.
\n\n\n\nTudo isso resulta em uma média de 76% de consumidores dispostos a recomendar marcas, com base no atendimento no Twitter.
\n\n\n\nBom, como eu tinha dito, na teoria, utilizar o Twitter em campanhas de marketing é, sem sombra de dúvidas, um bom investimento.
\n\n\n\nMas, existem alguns detalhes que podem fazer com que você repense o seu uso. Porém, eu recomendo desde já, que você reflita a respeito, porque, os dados indicam grandes benefícios para a sua marca.
\n\n\n\nOutro ponto que eu citei, é o nível de interação entre marca e usuário que o Twitter possibilita. Tendo isso em mente, você deve entender que administrar uma conta no Twitter exige tempo.
\n\n\n\nPor isso, se delegar essa função para uma pessoa da sua equipe é inviável, é preciso amadurecer a ideia.
\n\n\n\nAlém disso, o engajamento surge da conexão com o seu público, então, entender o que eles desejam consumir é fundamental. Apesar de estar na lista de coisas que podem fazer você repensar, essa é uma oportunidade de reconhecer os desejos e dores dos seus visitantes.
\n\n\n\nAssim, potencializando a forma com a qual você as atende, elas nos materiais da sua campanha de marketing convencional.
\n\n\n\nA Beatz pode te ajudar. Acesse nosso site e veja todas as vantagens de contar com a melhor agência de marketing digital do interior paulista.
\n\n\n\nE aí, gostou das dicas? Se você está buscando por conteúdos parecidos com esse, a procura acabou. Acompanhe nosso blog e fique por dentro de tudo que acontece no mercado do marketing digital.
\n\n\n\nSão temas diários para te manter atualizado!
\n', 'Já pensou em utilizar o Twitter em campanhas de marketing?', 'Veja porque a plataforma pode ser vantajosa para a sua empresa', 'publish', 'closed', 'open', '', 'ja-pensou-em-utilizar-o-twitter-em-campanhas-de-marketing', '', '', '2022-07-22 12:10:22', '2022-07-22 15:10:22', '', 0, 'https://beatz.com.br/?p=5257', 0, 'post', '', 0), (5265, 13, '2022-07-18 16:00:05', '2022-07-18 19:00:05', '', 'Estratégia de conteúdo para blog TOPO', '', 'inherit', 'closed', 'closed', '', 'estrategia-de-conteudo-para-blog-topo', '', '', '2022-07-19 08:53:37', '2022-07-19 11:53:37', '', 5245, 'https://beatz.com.br/wp-content/uploads/2022/07/estrategia-de-conteudo-para-blog-topo.png', 0, 'attachment', 'image/png', 0), (5266, 13, '2022-07-18 16:00:28', '2022-07-18 19:00:28', '', 'estrategia-de-conteudo-para-blog-meio', '', 'inherit', '', 'closed', '', 'estrategia-de-conteudo-para-blog-meio', '', '', '2022-07-18 16:00:28', '2022-07-18 19:00:28', '', 5245, 'https://beatz.com.br/wp-content/uploads/2022/07/estrategia-de-conteudo-para-blog-meio.png', 0, 'attachment', 'image/png', 0), (5273, 22, '2022-07-25 11:29:02', '2022-07-25 14:29:02', '\nVocê sabe que aqui na Beatz priorizamos muito o planejamento, isso é fato e observável em todos os nossos textos. Com as estratégias de manutenção de SEO não é diferente.
\n\n\n\nÉ muito provável, que no seu dia a dia corrido, algumas etapas de SEO sejam iniciadas, mas, nunca concluídas. Afinal, isso é muito comum no mercado do marketing digital.
\n\n\n\nMas, entender agora a importância do planejamento estratégico, é a melhor forma de otimizar o seu ranqueamento nas SERPs.
\n\n\n\nPor isso, hoje eu vou revelar para você, todos os nossos segredos para obter as melhores posições nas páginas dos buscadores online.
\n\n\n\nAcompanhe o texto e confira todos os detalhes!
\n\n\n\nBom, a essa altura do campeonato, acredito que você já saiba que o planejamento e a formulação de estratégias é a melhor forma de melhorar os seus resultados.
\n\n\n\nIsso porque, principalmente quando falamos de marketing, ter um cronograma de análise e ações, pode te ajudar na priorização das atividades.
\n\n\n\nAssim, o mais prejudicial recebe as posições mais altas, e o que proporciona maior tempo para uma decisão vem abaixo. Porém, não podemos usar isso como desculpa para \"deixar pra lá\".
\n\n\n\nÉ preciso dar a devida atenção para todas as suas anotações e, assim, definir um cronograma para as etapas a serem seguidas.
\n\n\n\nObviamente, o seu dia a dia profissional pode ser diferente do cotidiano aqui da Beatz. Porém, existem algumas etapas da nossa análise que podem te ajudar a personalizar o seu cronograma.
\n\n\n\nConfira a seguir, todas as dicas que introduzimos na nossa rotina e aprenda a realizar a manutenção de SEO do seu site de forma prática e rápida.
\n\n\n\nComo proposta de calendário de manutenção de SEO, a divisão em tarefas diárias e mensais foi a separação mais adequada ao cotidiano.
\n\n\n\nPor isso, separei alguns tópicos que você poderá abordar em cada período. Assim, facilitando o seu dia a dia e evitando que esqueça de alguma etapa.
\n\n\n\n![\"mini](\"https://beatz.com.br/wp-content/uploads/2022/07/manutencao-de-seo-meio.png\")
A educação é algo que deve ser feito com certa constância. Por isso, é preciso reservar um tempo para que você possa se atualizar sobre o que acontece nesse mercado tão amplo.
\n\n\n\nComo sabemos, o marketing é um campo em constante desenvolvimento e, também, muito vasto. Desse modo, aquele que não busca por novas táticas, está ficando defasado no mercado.
\n\n\n\nAlém disso, essa é a melhor forma de garantir um bom repertório para as suas criações e, também, ideais para o seu plano de gerenciamento de SEO.
\n\n\n\nOu seja, é o momento de analisar o que está dando certo no mercado e, o que os seus concorrentes estão fazendo.
\n\n\n\nÉ importante ressaltar que, essa é uma tarefa que deve ser feita diariamente. Assim, não existem chances de você ficar desinformado.
\n\n\n\nOutro ponto fundamental é o reconhecimento de métricas. Dessa maneira, identificar os pontos a serem melhorados vai se tornar uma tarefa diária.
\n\n\n\nDesse modo, você poderá definir os seguintes problemas e, determinar um prazo para a sua solução:
\n\n\n\nMas, não adianta seguir essas etapas e não fazer nada com a informação obtida. É preciso, atualizar suas táticas de manutenção de SEO.
\n\n\n\nPensando em um período de tempo maior, o foco na análise de resultados e adaptação das suas ideias é o indicado.
\n\n\n\nPor isso, de forma mensal, a formulação de relatório torna-se essencial para ver de forma mais clara os resultados obtidos.
\n\n\n\nAlém disso, a partir de todas as informações que você obteve durante o primeiro mês da sua estratégia, você terá um repertório maior para a otimização do seu plano de manutenção de SEO.
\n\n\n\nAssim, extraindo o máximo de resultado da sua equipe e formulando táticas de gestão cada vez melhores.
\n\n\n\nAcima de tudo, seus KPIs devem ser priorizados. Lembra quando falamos da definição de métricas? Pois, é na formulação do seu relatório que você vai indicar aos seus superiores os resultados que obteve, em relação àquelas métricas.
\n\n\n\nAlém disso, nos relatórios você ainda pode adicionar insights que justifiquem o desvio de metas e, também, a exaltação de objetivos superados.
\n\n\n\nDesse modo, fica mais fácil identificar quais os pontos da sua estratégia de manutenção de SEO, está ou não dando certo.
\n\n\n\nCom tudo isso feito, chegou a hora de determinar mudanças no seu planejamento e novos objetivos e metas para o mês seguinte.
\n\n\n\nNessa etapa, você ainda pode definir a necessidade de auditorias e o período em que elas devem ser realizadas. Assim, mantendo seu site cada vez melhor, de acordo com os critérios de SEO.
\n\n\n\nÉ a hora, também, de analisar o que mudou no cotidiano, tanto seu, quanto da sua equipe. Assim, determinando melhorias para os processos.
\n\n\n\nParece difícil, mas, eu tenho certeza que seguir esses passos vai tornar tudo mais fácil.
\n\n\n\nPorém, se ainda tiver dificuldades com o marketing da sua empresa, chegou a hora de apostar nas soluções certas, não é mesmo?
\n\n\n\nEntre em contato conosco e veja como podemos te ajudar a melhorar os seus resultados e alavancar o seu negócio. Eficiência e qualidade comprovada, confira nossos cases de sucesso!
\n\n\n\nQuer mais dicas como essa e ainda, ficar antenado sobre tudo que acontece no mercado do marketing digital? Acompanhe nosso blog e não perca nada!
\n', 'Manutenção de SEO: o seu guia prático de otimização de site', 'As melhores dicas para aprimorar suas estratégias de ranqueamento. Confira agora!', 'publish', 'closed', 'open', '', 'manutencao-de-seo-quais-sao-os-passos-para-otimizar-seu-site', '', '', '2022-07-26 11:47:17', '2022-07-26 14:47:17', '', 0, 'https://beatz.com.br/?p=5273', 0, 'post', '', 0), (5276, 13, '2022-07-19 16:56:33', '2022-07-19 19:56:33', '', 'Twitter em campanhas de marketing TOPO', '', 'inherit', '', 'closed', '', 'twitter-em-campanhas-de-marketing-topo', '', '', '2022-07-19 16:56:33', '2022-07-19 19:56:33', '', 5257, 'https://beatz.com.br/wp-content/uploads/2022/07/twitter-em-campanhas-de-marketing-topo.png', 0, 'attachment', 'image/png', 0), (5277, 13, '2022-07-19 16:56:54', '2022-07-19 19:56:54', '', 'twitter-em-campanhas-de-marketing-meio', '', 'inherit', '', 'closed', '', 'twitter-em-campanhas-de-marketing-meio', '', '', '2022-07-19 16:56:54', '2022-07-19 19:56:54', '', 5257, 'https://beatz.com.br/wp-content/uploads/2022/07/twitter-em-campanhas-de-marketing-meio.png', 0, 'attachment', 'image/png', 0), (5280, 22, '2022-07-26 13:17:51', '2022-07-26 16:17:51', '\nMídia social, sem sombra de dúvidas, é uma das grandes incógnitas do marketing digital. Se por um lado temos o avanço em estratégias para as mais variadas redes, por outro, nos deparamos com algoritmos em constante mudança.
\n\n\n\nEntão, como conciliar esses dois polos e fazer com que essas plataformas trabalhem a favor da sua empresa?
\n\n\n\nEssa é uma dúvida que talvez não tenha uma resposta direta. Mas, dicas são sempre bem-vindas. Por isso, preparamos esse artigo com os principais pontos para a aplicação do LinkedIn para marketing B2B. Afinal, a plataforma oferece diversas ferramentas interessantes para esse tipo de estratégia.
\n\n\n\nVamos pular a parte sobre a importância do LinkedIn para sua empresa. Você já deve saber que mídias sociais, no geral, oferecem diversas vantagens. Não existem muitas barreiras quanto ao conteúdo e a apresentação, tudo pode depender do seu objetivo e do seu público. Por isso, é importante se atentar aos detalhes.
\n\n\n\nPeguemos como exemplo a grande estrela desse artigo: o LinkedIn. Quando comparado a outras redes sociais ou de conteúdo, alcançamos uma maior segmentação do público. Isso faz dela uma ferramenta perfeita para ampliar a sua captação de leads e oportunidades em meio os seguidores que acompanham o seu conteúdo.
\n\n\n\nOk... mas, como aproveitar os recursos que a plataforma oferece e potencializar as suas campanhas de LinkedIn para marketing B2B? É isso que vamos ver de agora em diante!
\n\n\n\nEntão, se você quer resultados através da rede social profissional, você chegou ao lugar certo. Você só precisa acompanhar o texto e aplicar os tópicos no seu dia a dia para comprovar na prática!
\n\n\n\nCom tantas redes sociais crescendo instantaneamente nos dias de hoje, pode até não parecer, mas o LinkedIn é uma plataforma única. Isso porque, quando pensamos em sua funcionalidade e principalmente no público ali presente, estamos falando de algo criado especialmente para discussões e experiências profissionais.
\n\n\n\nDe cara já podemos tirar o estigma de que o LinkedIn é uma rede social careta. Isso está longe de ser verdade, afinal, muitos dos conteúdos produzidos na plataforma são descontraídos, justamente para tornar o ambiente propício ao compartilhamento.
\n\n\n\nPorém, isso não significa que você deve abdicar das características da sua marca para se encaixar aos padrões da plataforma. Afinal, é fundamentalmente isso que traz vantagens para os milhões de usuários, a sua versatilidade.
\n\n\n\nDe fato, se pararmos para analisar, a principal vantagem da plataforma são os recursos de segmentação. Entre o viés mais \"profissional\" e os recursos disponíveis para definir o seu público, você com certeza conseguirá encontrar um caminho para a sua empresa.
\n\n\n\nAtravés de mecânicas envolvendo seguidores e conexões, o algoritmo estabelece uma rede de contatos com características semelhantes. Desse modo, torna-se imensamente mais fácil entender o seu público e localizar as pessoas que o seu conteúdo/estratégia deve alcançar.
\n\n\n\nAlém disso, a rede social permite o direcionamento do seu conteúdo para os usuários que possuem o perfil que você procura. Em estratégia como a Account-Based Marketing, essa pode ser uma ferramenta essencial.
\n\n\n\nSe você vem recebendo cobranças do time de vendas, que pede por leads mais qualificados, talvez seja hora de considerar o LinkedIn. Pois, de fato, a plataforma se destaca quando o assunto é segmentação, ou seja, possuí um grande potencial para encontrar o seu cliente ideal.
\n\n\n\nAgora, se o assunto for anúncio no LinkedIn, as funcionalidades da rede social tornam-se ainda mais fantásticas. Além de todos os detalhes que já mencionamos, você ainda pode definir dados de maior relevância para a sua campanha, como: idade, cargo, tempo de serviço, função específica, entre outras informações.
\n\n\n\nMas, não adianta saber que essas ferramentas existem sem saber usá-las com eficiência. Vamos para as melhores dicas de aplicação do LinkedIn para marketing B2B!
\n\n\n\n![\"mão](\"https://beatz.com.br/wp-content/uploads/2022/07/linkedin-para-marketing-b2b-meio.png\")
Como vimos anteriormente, existem inúmeras razões para que o LinkedIn seja considerado uma ferramenta importante para a sua empresa. Afinal, a funcionalidade dessa plataforma é voltada para a criação de conexões entre profissionais.
\n\n\n\nMas, a gente sabe que nem só de vantagens vive o profissional de marketing, certo?
\n\n\n\nPor isso, precisamos entender como aplicar esses recursos de forma eficiente para que, dessa forma, seja possível alcançar suas metas e conquistar os objetivos do seu setor.
\n\n\n\nSe você ainda não é familiarizado com os anúncios no LinkedIn, pode ter deixado passar que a plataforma conta com um sistema de lances. Para simplificar, precisamos entender que a maioria das mídias sociais funcionam como um grande leilão. Os anunciantes estão a todo momento fazendo lances por um determinado posicionamento no feed de um público específico. E não podemos esquecer: todo esse processo ocorre em velocidade digital. Então, a atenção deve ser redobrada e a análise deve ser constante.
\n\n\n\nAtravés desse sistema a plataforma entende o quão interessado você está por aquele posicionamento e, principalmente, o quanto está disposto a pagar por ele.
\n\n\n\nCalma que isso não é nenhum bicho de sete cabeças, pode ficar tranquilo. Você dispõe de três opções, dadas pelo LinkedIn, para adaptar esse processo à sua rotina. Sendo elas:
\n\n\n\nEssa é a opção padrão da rede social e de fato é bem aceita pelos profissionais que atuam por lá, pois, trata-se de um dos métodos mais fáceis de configurar uma campanha. Podemos dizer que ao escolher a entrega máxima o LinkedIn faz o trabalho para você.
\n\n\n\nAssim, ele dará automaticamente o lance que achar necessário para superar a concorrência. Então, é importante enfatizar que, apesar da praticidade, esse recurso pode custar muito para sua empresa e entregar resultados abaixo da expectativa.
\n\n\n\nEssa é uma funcionalidade muito interessante se você trabalhar com recursos limitados. Nela, você poderá dizer à plataforma o quanto está disposto a pagar por uma determinada posição.
\n\n\n\nDesse modo, os lances serão dados automaticamente, mas, otimizados para ficarem abaixo do limite estipulado.
\n\n\n\nAssim, como a opção anterior, essa tem prós e contras. Apesar de apresentar CPLs previsíveis, esse método reduz o alcance da sua campanha de forma significativa, dependendo do seu limite.
\n\n\n\nPor fim, existem ainda os lances manuais. Com esse método você poderá definir quando dar o lance e o valor de cada um deles. Pois, como o próprio nome já diz, aqui você realiza todo o trabalho.
\n\n\n\nPor isso, muitas vezes essa opção demanda muito do profissional, porque, não é voltada para a otimização da rotina do responsável.
\n\n\n\nEntretanto, pode apresentar mais eficiência e contribuir com a redução de gastos.
\n\n\n\nUma funcionalidade muito importante da rede social, é a facilidade de captação de leads na própria plataforma. Isso porque, ela possibilita a inserção de formulários.
\n\n\n\nDesse modo, fazendo com que o seu lead em potencial não precise ser redirecionado ao seu site ou página de cadastro para realizar o preenchimento. Assim, aumentando as chances de captar um lead e qualificá-lo a partir desse primeiro contato com o seu conteúdo na rede social.
\n\n\n\nNo LinkedIn, todos os critérios para criação de um bom anúncio (seu objetivo, segmentação, otimização, orçamento), são controlados nos níveis de campanha.
\n\n\n\nPor isso, é comum no decorrer da sua estratégia, se deparar com a função de gerenciar mais de uma campanha na rede social. Isso porque, todas as alterações devem ser feitas a partir da criação de uma nova campanha.
\n\n\n\nIsso ocorre, também, caso você se depare com a necessidade de testar mais de um formato dos anúncios propostos para a sua estratégia.
\n\n\n\nCom isso em mente, é importante saber que, é possível determinar níveis organizacionais para facilitar a sua rotina, através dos grupos de campanha.
\n\n\n\nDesse modo, podem ser configurados para serem executados em horários e com orçamentos específicos ou, também, sempre ativos sem limites de gastos.
\n\n\n\nAgora, você tem tudo que precisa para arrasar na formulação e gerenciamento das suas estratégias do LinkedIn para marketing B2B.
\n\n\n\nMas, se precisar de ajuda, a Beatz está aqui para prestar total suporte para a sua empresa, não só no LinkedIn, mas também, em todas as outras mídias sociais.
\n\n\n\nAcesse agora mesmo o nosso site e veja como é fácil otimizar o seu planejamento de marketing digital. Ou, entre em contato e fale com nosso time de especialista!
\n\n\n\nSe você quiser se saber mais sobre esse mercado tão vasto, aconselhamos que você acompanhe o nosso blog. São posts todos os dias para manter você informado!
\n', '3 dicas para potencializar suas campanhas de LinkedIn para marketing B2B', 'Descubra como otimizar o seu cotidiano e obter resultados cada vez melhores com suas estratégias na rede social', 'draft', 'closed', 'open', '', 'linkedin-para-marketing-b2b', '', '', '2023-12-05 10:46:32', '2023-12-05 13:46:32', '', 0, 'https://beatz.com.br/?p=5280', 0, 'post', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (5287, 14, '2022-08-01 13:31:09', '2022-08-01 16:31:09', '\nVocê tem explorado todo o potencial do link building, na estratégia de SEO da sua empresa? Você deve, ao menos, ter ouvido falar dessa ferramenta. Mas, o que queremos dizer é: você precisa aplicá-la o quanto antes.
\n\n\n\nApesar dos diversos mitos que rondam essa palavra, sobre sua complexidade, ele merece atenção. Mesmo porque, a conquista de links de qualidade é muito facilitada, através dele.
\n\n\n\nNo entanto, para conseguir um bom resultado, é crucial conhecer essa ferramenta a fundo. Para isso, continue a leitura e conheça o glossário do link build que separamos para você!
\n\n\n\nAntes dos termos, vamos entender melhor o que é, de fato, link building.
\n\n\n\nNo geral, essa ferramenta é formada por uma série de técnicas aplicadas, para conquistar links relevantes e qualificados, de outros sites. Isso é feito, portanto, para alavancar a reputação e a autoridade do site, nos mecanismos de busca.
\n\n\n\nOu seja, o posicionamento orgânico do seu site sobe, resultando em mais tráfego. Com isso, é possível que esse seja um fator de classificação do Google.
\n\n\n\nMesmo porque, ao investir em link building você não deposita valor apenas na quantidade de links trocados. Mas, na qualidade de cada um deles.
\n\n\n\nA troca de links entre sites deve ser coerente. E essa, é uma das maiores premissas do link building. Mesmo porque, é crucial que você faça essa transação com sites que tenham sentido para a sua marca.
\n\n\n\nImagine, por exemplo, que você está desenvolvendo a estratégia de SEO para uma empresa de produtos de limpeza concentrados. Não fará sentido algum trocar links com um portal de esportes, mesmo que este tenha alta autoridade de domínio.
\n\n\n\nEssa é uma troca sem sentido e que pode, por vezes, ser penalizada pelo Google. E isso refletirá diretamente no posicionamento orgânico do seu site.
\n\n\n\nConfira agora os principais termos dessa ferramenta.
\n\n\n\nEssas tags são usadas para descrever as imagens usadas nos textos. Assim, sua principal função é descrever a imagem para usuários com deficiência visual.
\n\n\n\nTrata-se da página que você quer o link, para levar seu usuário até ela.
\n\n\n\nMuito comum também, como análise competitiva, essa é uma estratégia usada para estudar e, sobretudo, identificar os links usados em links de outros sites. Para tanto, o ideal é montar uma relação de concorrentes e conferir seus conteúdos.
\n\n\n\nSão palavras-chave que apontam um caminho ao leitor, como \"site\", \"clique aqui\", entre outros.
\n\n\n\nTrata-se da descrição mais profunda sobre um elemento HTMLs, que são especificados, sempre na tag inicial.
\n\n\n\nEssa é a métrica que mostra se o seu site terá uma boa classificação.
\n\n\n\nConhecido também apenas por links, podem ser os links de entrada e links recebidos. Sendo assim, os backlinks são todos os links aplicados em outros sites e portais, que apontam para o seu site.
\n\n\n\nPopularmente chamados de robôs, spiders ou rastreadores, os bots recuperam as informações dos sites.
\n\n\n\nEsse é o elemento que aponta aos mecanismos de pesquisa, quais são as páginas desejadas, para usar como fontes originais. Sua principal função, portanto, é evitar conteúdos duplicados.
\n\n\n\nSão as informações relevantes da empresa, que indicam aos mecanismos de busca a confiabilidade desse negócio. Sendo assim, usam-se dados como endereço, telefone, razão social, entre outros.
\n\n\n\nRede ou bloco classe C, trata-se dos endereços IP.
\n\n\n\nÉ a métrica desenvolvida para indicar a força do perfil de link do site.
\n\n\n\nEssa é a métrica que aponta a força do perfil backlink do alvo.
\n\n\n\nSão os vídeos, textos, e-books, infográficos e outros materiais desenvolvidos para serem consumidos pelo leitor. Entenda mais sobre estratégias de conteúdo, clicando aqui.
\n\n\n\nApesar de ter diversas razões, o conteúdo duplicado pode ser ruim para as métricas do Google. Portanto, é crucial evitar que isso aconteça.
\n\n\n\nConteúdo sempre verde, em tradução livre, é aquele que não fica desatualizado com facilidade.
\n\n\n\nÉ o código de programação das páginas, que pode ser visualizado no navegador. Mas, nem todos os códigos são vistos dessa maneira.
\n\n\n\nSão aqueles links que vão para outras páginas, diferentes da página inicial.
\n\n\n\nTrata-se dos sites expulsos dos índices dos motores de busca. Isso acontece por diversos motivos, mas, o principal deles é a violação das diretrizes.
\n\n\n\nSão as diretrizes de indexação. Por isso, é crucial conhecê-las e segui-las, para não ser penalizado.
\n\n\n\nSão todos aqueles sites que fazem um catálogo de outros sites. No entanto, mesmo que muitos sejam valorizados, principalmente os locais, alguns são listas de spam que não trazem nenhum resultado.
\n\n\n\nVocê tem a opção de negar que alguns links sejam creditados em seu site. Assim, quando você faz isso, acaba pontuando isso ao Google para facilitar. De todo modo, você pode enviar uma lista de negação para a empresa.
\n\n\n\nEsse termo é muito comum em diversas áreas. Porém, no link Building, é a notificação sobre a compra de links de uma página. Ou, de conteúdo patrocinado.
\n\n\n\nEsse é o termo que nomeia os contatos feitos com outros sites, para falar sobre o interesse de trocar links. Esse contato pode ser, sobretudo, por e-mail, telefone ou mídias sociais.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2022/09/Blog-para-e-commerce_-1.png\")
É a identificação do computador, formada por uma série de números.
\n\n\n\nEssa é a violação das diretrizes do Google, configurada, por exemplo, pelo uso de links que manipulem o ranking de um site no resultado de pesquisa dos buscadores.
\n\n\n\nTrata-se da categorização do site.
\n\n\n\nÉ a ferramenta gratuita, que oferece todas as informações do seu site.
\n\n\n\nAtributo da tag de âncora, para links que contenham URL.
\n\n\n\nTrata-se do rastreamento e catalogação que um mecanismo de busca faz, sobre um site.
\n\n\n\nÉ a mecânica que o Google usa, para indexar os sites recentemente. Trata-se, portanto, do rastreio e da indexação da versão móvel primeiro. Ou seja, se a sua versão é apenas a do desktop, somente essa versão será indexada.
\n\n\n\nEsse é um formato muito comum de conteúdo, formado por textos, gráficos e imagens, no mesmo conteúdo.
\n\n\n\nEle indica o valor de um link. Apesar de não ser um termo querido.
\n\n\n\nSão as páginas criadas, para coletar contato de possíveis clientes. Conhecido, também, como leads.
\n\n\n\nEssa é uma ação necessária para fazer a eliminação dos links que podem ser ruins, ou até mesmo de spam. Além disso, pode ser o ajuste de qualquer outro problema em relação ao site.
\n\n\n\nEsses são aqueles links instalados em sites que, de alguma forma, se conectam ao seu.
\n\n\n\nSão os links doados, sem solicitação prévia.
\n\n\n\nSão os links que outros sites instalam no conteúdo, que levam até o seu. Esses, são chamados de links de entrada.
\n\n\n\nÉ o link através de uma imagem, que se conecta a outra, seja interna ou externamente. Mesmo porque, nem todas as imagens contêm link.
\n\n\n\nSão os links instalados no conteúdo do seu site, que levam para outros sites. Eles são cruciais para navegação e rastreabilidade.
\n\n\n\nRefere-se aos links patrocinados, spammys, ou aqueles que compõem um esquema de links para ranqueamento.
\n\n\n\nSão aqueles links que recebem a tag rel=nofollow a um link, para indicar que não deve ser contado para o site que ele aponta, pelos mecanismos de busca.
\n\n\n\nÉ, definitivamente, um elo quebrado, que leva para um recurso que não existe.
\n\n\n\nTrata-se dos links trocados. Ou seja, o link A leva para o link B, e vice-versa.
\n\n\n\nComo o próprio nome já diz, são os links presentes no rodapé. Antes, eram considerados spam. Mas hoje em dia, não são mais.
\n\n\n\nEsse termo é usado para indicar aos mecanismos de buscas, que creditem os links para os destinos apontados. Assim, eles conseguem uma classificação mais alta.
\n\n\n\nTrata-se dos links codificados, para que não fiquem visíveis como links.
\n\n\n\nSão aqueles links usados para prejudicar o seu site.
\n\n\n\nEssa ferramenta aponta aos mecanismos de busca, como encontrar todas as suas páginas na rede.
\n\n\n\nEssa é a estratégia de criar conteúdos, que sejam interessantes para atrair e compor links, depois de compartilhados.
\n\n\n\nSão todas as menções sobre sua marca, dentro de conteúdos de sites, blogs e mídias sociais, sem a criação de um link.
\n\n\n\nUsado por especialistas, ele apresenta uma amostra que pode ser modificada, para a divulgação de links. Ou seja, é apenas o esboço de algo que é frequentemente aplicado.
\n\n\n\nDescreve, de forma geral, a prática de SEO fora da página. Mesmo porque, os links são instalados fora do site. Ou seja, não trabalham necessariamente, diretamente com o site.
\n\n\n\nAo contrário do off page, são os links do próprio site do SEO. Essa é uma estratégia muito usada, sobretudo, para melhorar a posição nos mecanismos de busca.
\n\n\n\nÉ a taxa de abertura de e-mails, disparados para os leads.
\n\n\n\nSão as palavras e/ou símbolos usados, para ajudar a conter uma pesquisa.
\n\n\n\nTrata-se da métrica do Google, que indica a importância de um site.
\n\n\n\nSão aquelas que apresentam vários links, para que sirvam como um guia de recursos.
\n\n\n\nMuito conhecida por erro 404, são as páginas que não estão no mesmo endereço. Ou, foram excluídas definitivamente.
\n\n\n\nEm português, Rede Privada de Blogs, são as redes compostas por sites.
\n\n\n\nEssa penalidade é, sobretudo, diferente de um problema com algoritmos. Portanto, é passível de ser corrigida quando o Google envia a notificação de forma manual. Quando isso acontece, o ideal é fazer o reparo e solicitar uma nova consideração para o Google.
\n\n\n\nTrata-se dos artigos redigidos por criadores que não costumam escrever para o site em que são postados. No entanto, a alta frequência de postagens de hóspedes, com âncoras ricas, é considerada como violação pelas diretrizes de link building do Google.
\n\n\n\nComo o próprio nome sugere, são os posts publicados mediante pagamento.
\n\n\n\nÉ um arquivo de texto, que instrui os mecanismos de busca. Usado, na maioria das vezes, para bloquear os rastreadores de áreas específicas.
\n\n\n\nAo pesquisar por algum termo nos mecanismos de busca, aparece uma página com os resultados. SERP é o nome dado a essas páginas.
\n\n\n\nSão todas as coisas online, que se destacam por serem indesejadas ou não solicitadas.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2022/09/Fortalecimento-de-marca.png\")
Trata-se do número que de leads que recebem e abrem seus e-mails.
\n\n\n\nÉ a métrica que indica, sobretudo, a quantidade de pessoas que clicam em um link, comparado a quantas vezes seu site é mostrado em algum lugar.
\n\n\n\nEla mede a quantidade de usuários dentro da página, que concluem um objetivo específico e desejado. Por exemplo, o preenchimento de um formulário, a compra de um produto, entre outros.
\n\n\n\nTrata-se dos textos contidos em um elemento âncora, junto com as palavras-chave clicadas para levar, então, a uma página de destino.
\n\n\n\nAponta o volume de visitantes de um site, ou página específica.
\n\n\n\nÉ um endereço de web.
\n\n\n\nTrata-se, da velocidade de crescimento dos elos construídos.
\n\n\n\nSão os bits de códigos incorporados nas páginas. Na maioria das vezes, são projetados para oferecer links de volta à página.
\n\n\n\nE então, gostou de conhecer o dicionário do link building? Sendo assim, continue em nosso blog, para conhecer mais conteúdos. Sobretudo, ao que se refere a marketing digital e suas estratégias!
\n', 'Link building de A a Z: todos os termos que você precisa conhecer', 'Entenda todos os elementos que compõem essa ferramenta crucial, para a sua estratégia de SEO!', 'publish', 'closed', 'open', '', 'link-building', '', 'https://beatz.com.br/blog/manutencao-de-seo-quais-sao-os-passos-para-otimizar-seu-site/\nhttps://beatz.com.br/blog/3-razoes-para-investir-em-uma-estrategia-de-conteudo-para-blog/', '2023-09-12 15:23:10', '2023-09-12 18:23:10', '', 0, 'https://beatz.com.br/?p=5287', 0, 'post', '', 0), (5291, 15, '2022-07-21 09:03:06', '2022-07-21 12:03:06', '\nNesse episódio, vamos conversar com Kareen Ratton, Head de Marketing e Desenvolvimento de Negócios na KION South America. Ela, que tem uma carreira de sucesso nessas áreas, em empresas internacionais e vasta experiência em gestão de projetos com visão holística e atua de forma interfuncional, vai se juntar a nós, para falar sobre os desafios de marketing e novos negócios na indústria global.
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\n\n\n\nPor isso, nos deparamos com os chamados algoritmos que, realizam a curadoria de dados que possam nos interessar.
\n\n\n\nCom isso em mente, você sabe como fazer com que o seu conteúdo alcance as primeiras posições dos principais buscadores online?
\n\n\n\nIsso mesmo, é possível auxiliar os buscadores no ranqueamento do seu site. Dessa forma, aumentando as chances de aparecer nos primeiros resultados.
\n\n\n\nO sitemap, por exemplo, é uma ferramenta essencial para te ajudar nessa tarefa. Por isso, hoje eu trouxe tudo que você precisa saber para obter melhores posicionamentos no Google.
\n\n\n\nAcompanhe o texto e tire todas as suas dúvidas sobre a ferramenta!
\n\n\n\nO sitemap é um arquivo de texto desenvolvido para facilitar o processo de indexação realizado pelos buscadores online (Yahoo!, Bing, Google, entre outros).
\n\n\n\nAs plataformas de pesquisa buscam, de forma constante, por novas páginas a partir de links, disponíveis nos conteúdos já indexados.
\n\n\n\nOs sitemaps, por sua vez, agem como complemento dessas varreduras, assim, reunindo todas as URLs de um site.
\n\n\n\nAlém disso, através dessa ferramenta, os buscadores conseguem identificar a frequência de atualização da página, sua última modificação e quando foi criada. Bem como, a sua relevância quando comparada a outras páginas.
\n\n\n\nEsses fatores também se aplicam a outros formatos de arquivo. Nos casos de mídias, por exemplo, podemos notar a presença de informações, como:
\n\n\n\nAs imagens também recebem uma espécie de catalogação, onde é possível observar o formato do arquivo, resolução, licença de uso e outras informações.
\n\n\n\nEm resumo, o sitemap atua como tradutor das suas páginas para a linguagem utilizada pelos buscadores e, também, transformando todas as informações em um documento legível.
\n\n\n\n![\"pessoa-trabalhando-em-laptop-com-códigos-iluminados-em-volta\"](\"https://beatz.com.br/wp-content/uploads/2022/07/sitemap-meio.png\")
Se o seu site disponibiliza uma grande quantidade de dados ou, se você costuma trabalhar com arquivos não tão usuais, o sitemap é para você.
\n\n\n\nIsso porque, em sites com conteúdos devidamente vinculados, a ferramenta não possui função crítica, apesar de auxiliar o Googlebot.
\n\n\n\nEntão, páginas que dependem de um longo percurso entre links para serem alcançadas, devem fazer uso de sitemaps para garantir a análise.
\n\n\n\nOu seja, sites muito grandes, recentes e que desejam ser ranqueados em páginas especificas do buscador, devem aplicar a solução.
\n\n\n\nMas, é importante ressaltar que o sitemap funciona como facilitador para a indexação e incorporação de páginas. Por isso, é importante entender que não existem garantias de que você conseguirá o que quer com imediatismo.
\n\n\n\nAlém disso, essa estratégia não assegura seus benefícios em todos os itens de um determinado site. Ela apenas agiliza o processo de rastreamento do máximo de páginas possível.
\n\n\n\nEntão, não espere milagres, mas, saiba que os resultados são extremamente vantajosos para as suas estratégias de ranqueamento nas SERPs.
\n\n\n\nOs padrões de sitemaps foram definidos em 2006, em um acordo envolvendo a Microsoft, Yahoo! e Google. O intuito era facilitar a indexação de páginas, independentemente da plataforma utilizada pelo usuário.
\n\n\n\nDesse modo, otimizando o trabalho dos profissionais que buscavam por soluções para aumentar o alcance dos seus projetos na web. Além de tornar as páginas de pesquisa mais ricas em resultados esperados pela pessoa que busca por determinado termo.
\n\n\n\nA diretrizes determinadas pelas principais plataforma de busca online, podem ser vistas no site: sitemaps.org.
\n\n\n\nApesar de existirem diretrizes, a aplicação de sitemaps pode ser feita em diferentes formatos. A seguir, vou citar os principais meios de aplicar esse facilitador nas páginas do seu site, acompanhe.
\n\n\n\nÉ impossível falar sobre esse assunto sem utilizar o Google como exemplo. Afinal, a empresa domina e, de longe, é referência quando falamos de plataformas de busca online.
\n\n\n\nAtualmente, é possível aplicar sitemaps de diversos formatos no navegador. Entre eles, podemos citar: RSS, mRSS, Atom 1.0 e TXT. Mas, é importante saber que o padrão mais eficiente e difundido é o XML.
\n\n\n\nPorém, se você está buscando por facilidade na hora de investir tempo em um sitemap, o formato TXT é o ideal. Isso porque, trata-se apenas de um arquivo de texto onde você pode listar as URLs do seu site.
\n\n\n\nJá os outros tipos, são comuns em feeds de notícia, mas, possuem uma limitação que pode afetar o seu projeto. O RSS, mRSS, Atom 1.0 trabalham apenas com as postagens mais recentes do seu site. Esse fator pode ser benéfico ou um problema, tudo vai depender do seu objetivo.
\n\n\n\nMas, se você não quer surpresas no processo, a recomendação é utilizar o formato XML. Pois, além de auxiliar na indexação das suas páginas, esse recurso ainda envia aos buscadores, informações sobre as mídias presentes nas páginas.
\n\n\n\nEsse fator é de extrema importância, principalmente, se o seu conteúdo for multimídia ou focado no audiovisual.
\n\n\n\nAgora, você já sabe o que são os famosos sitemaps e está pronto para escolher o melhor plano de indexação para o seu site. Continue acompanhando nosso blog e receba inúmeras dicas que vão facilitar o seu cotidiano.
\n\n\n\nMas, se você acha que ainda precisa de ajuda, conte com a Beatz, fale agora mesmo com um dos nossos especialistas e veja como aprimorar as suas estratégias de marketing digital.
\n\n\n\nTudo que você precisa saber sobre o mercado do marketing, através dos maiores especialistas do assunto. Vem com a gente para o Beatz Podcast, todas as terças a partir das 18h30, no nosso canal no Youtube.
\n\n\n\nTe espero lá!
\n', 'Sitemap: saiba qual a funcionalidade e qual a razão para aplicá-lo', 'Entenda agora, por que você deve começar a investir tempo nesse recurso ', 'publish', 'closed', 'open', '', 'sitemap-saiba-qual-a-funcionalidade-e-qual-a-razao-para-aplica-lo', '', '', '2022-07-27 15:00:19', '2022-07-27 18:00:19', '', 0, 'https://beatz.com.br/?p=5328', 0, 'post', '', 0), (5330, 22, '2022-07-22 12:07:09', '2022-07-22 15:07:09', '', 'mulher-olhando-celular', '', 'inherit', 'closed', 'closed', '', 'twitter-em-campanhas-de-marketing-topo-2', '', '', '2022-07-22 12:08:50', '2022-07-22 15:08:50', '', 5257, 'https://beatz.com.br/wp-content/uploads/2022/07/twitter-em-campanhas-de-marketing-topo-1.png', 0, 'attachment', 'image/png', 0), (5338, 13, '2022-07-25 15:29:50', '2022-07-25 18:29:50', '', 'Linkbuilding TOPO', '', 'inherit', 'closed', 'closed', '', 'linkbuilding-topo', '', '', '2022-07-25 15:30:02', '2022-07-25 18:30:02', '', 5287, 'https://beatz.com.br/wp-content/uploads/2022/07/Linkbuilding-TOPO.png', 0, 'attachment', 'image/png', 0), (5340, 13, '2022-07-25 15:44:50', '2022-07-25 18:44:50', '', 'LinkedIn para marketing B2B TOPO', '', 'inherit', 'closed', 'closed', '', 'linkedin-para-marketing-b2b-topo', '', '', '2022-07-25 15:44:59', '2022-07-25 18:44:59', '', 5280, 'https://beatz.com.br/wp-content/uploads/2022/07/linkedin-para-marketing-b2b-topo.png', 0, 'attachment', 'image/png', 0), (5342, 13, '2022-07-25 15:45:30', '2022-07-25 18:45:30', '', 'linkedin-para-marketing-b2b-meio', '', 'inherit', '', 'closed', '', 'linkedin-para-marketing-b2b-meio', '', '', '2022-07-25 15:45:30', '2022-07-25 18:45:30', '', 5280, 'https://beatz.com.br/wp-content/uploads/2022/07/linkedin-para-marketing-b2b-meio.png', 0, 'attachment', 'image/png', 0), (5344, 13, '2022-07-25 16:03:05', '2022-07-25 19:03:05', '', 'Sitemap TOPO', '', 'inherit', 'closed', 'closed', '', 'sitemap-topo', '', '', '2022-07-25 16:03:32', '2022-07-25 19:03:32', '', 5328, 'https://beatz.com.br/wp-content/uploads/2022/07/sitemap-topo.png', 0, 'attachment', 'image/png', 0), (5346, 13, '2022-07-25 16:04:02', '2022-07-25 19:04:02', '', 'sitemap-meio', '', 'inherit', '', 'closed', '', 'sitemap-meio', '', '', '2022-07-25 16:04:02', '2022-07-25 19:04:02', '', 5328, 'https://beatz.com.br/wp-content/uploads/2022/07/sitemap-meio.png', 0, 'attachment', 'image/png', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (5350, 22, '2022-07-28 10:19:06', '2022-07-28 13:19:06', '\nSem sombra de dúvidas, o Instagram é uma grande ferramenta de marketing para a sua empresa. Afinal, são mais de 1 bilhão de usuários ativos no mundo todo e, ele ainda, possibilita diversos formatos para alcançar o seu público-alvo.
\n\n\n\nPorém, conquistar bons resultados com a plataforma pode ser um desafio para quem está começando. Além disso, tornar seus posts eficientes pode depender muito do entendimento que você possui dos seus clientes.
\n\n\n\nSe você acompanha nosso blog, já deve ter visto o post sobre a importância de uma estratégia de conteúdo para o perfil do Instagram da sua empresa. Mas, na prática, você sabe quais postagens entregam mais resultados para a sua marca?
\n\n\n\nEssa é uma dúvida comum quando montamos um planejamento para a rede social. Pois, é preciso compreender diversas variáveis que tornarão as suas publicações mais atrativas.
\n\n\n\nPensando nisso, preparamos esse guia prático. Aqui, você encontrará as principais dicas de Instagram para montar um perfil harmonioso e passar a mensagem certa para o seu público.
\n\n\n\nQuer entender como otimizar e conquistar cada vez mais sucesso para a sua empresa através da mídia social? Acompanhe o texto e veja qual estilo de postagem é mais interessante para o seu negócio.
\n\n\n\nBoa leitura!
\n\n\n\nDe fato, existem posts que podem demonstrar mais, a força que a sua empresa tem, além de gerar um maior engajamento com o seu público. Mas, não para por aí!
\n\n\n\nVocê ainda pode definir algumas estratégias de interação e programar um cronograma de postagens com os temas e dicas práticas que eu trouxe nesse artigo para você.
\n\n\n\nAlém disso, é importante entender que, o sucesso da sua estratégia depende do conhecimento que você possui sobre os seus seguidores. Por isso, iniciar uma pesquisa que envolve seu público e concorrentes, pode te ajudar a definir as melhores postagens.
\n\n\n\nAssim, você terá uma percepção maior sobre o que as pessoas que acompanham o seu conteúdo estão buscando e, também, quais as estratégias da concorrência.
\n\n\n\nContinue a leitura e veja quais posts podem alavancar o seu perfil na rede social de fotografias e vídeos!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2022/09/Palavra-chave_.png\")
O Instagram é a ferramenta perfeita para gerar conexão do público com a marca. Por isso, mostre o que acontece atrás das cortinas, deixe que vejam como funciona o processo de criação da sua empresa.
\n\n\n\nSeja um produto ou serviço, pergunte-se: \"qual a minha forma de trabalho?\". Com a resposta para essa questão, você poderá mostrar muito mais para o seu cliente em potencial.
\n\n\n\nAlém de gerar a sensação de proximidade com seus seguidores, você ainda pode garantir que os seus clientes entendam que o investimento vai além do produto\\serviço final. Desse modo, gerando mais valor para a sua marca.
\n\n\n\nPor isso, registrar o cotidiano da sua empresa é uma excelente dica de Instagram para melhorar os seus resultados na plataforma. Mas, afinal, o que mostrar nesses posts?
\n\n\n\nA resposta para essa pergunta é: tudo. Por isso, vá além e busque por cada detalhe no cotidiano que demonstre a rotina da sua empresa, desde a produção até o cafezinho da tarde.
\n\n\n\nConte histórias!
\n\n\n\nExplore o caminho percorrido pela sua empresa e demonstre sua autoridade por meio de histórias vivenciadas. Além disso, busque por referências que condizem com a mensagem que você deseja passar.
\n\n\n\nDesse modo, você pode falar sobre a caminhada de uma personalidade que te influencie e, assim, dizer aos visitantes do seu perfil quais são os seus valores e por onde você já passou para chegar até onde está.
\n\n\n\nCrie um enredo e fale para o seu público qual a razão para um determinado produto ou serviço ter dado tão certo, fale sobre as suas estratégias, processos de criação etc. Assim, fica muito mais fácil demonstrar a eficiência da sua marca e, ainda, aguçar a curiosidade do seu potencial cliente.
\n\n\n\n![\"pessoa-segurando-celular-com-logo-do-Instagram\"](\"https://beatz.com.br/wp-content/uploads/2022/07/Dicas-de-Instagram-MEIO.png\")
Diga aos seus seguidores onde sua empresa se encontra, desse modo, tornando-a fácil de localizar, principalmente quando falamos de negócios que demandem a presença física do cliente.
\n\n\n\nMas, não precisa parar por aí. Mostre para o seu público, de quais eventos você participou e aonde você já esteve também. Essa é uma ótima forma de demonstrar a autoridade da sua empresa, por meio da presença em eventos que são referência na área em que você atua.
\n\n\n\nPor isso, abuse do uso de geolocalização e aumente a credibilidade e prestígio da sua marca em meio aos seus clientes e visitantes.
\n\n\n\nPor fim, mas não menos importante, utilize de forma harmônica textos e imagens nas suas postagens. Essa é uma boa maneira de gerar mais compartilhamento das suas publicações.
\n\n\n\nPara isso, utilize frases famosas de personalidades da área em que você atua, além de conteúdos e informações importantes para a sua persona. Mas, tome cuidado e atente-se aos seguintes pontos:
\n\n\n\nAgora, você já sabe como engajar o seu público e demonstrar a força da sua marca com essas dicas de Instagram. Chegou a hora de aplicá-las e ver os seus números aumentarem.
\n\n\n\nSe precisa de ajuda para montar estratégias de marketing digital, a Beatz está aqui para te auxiliar. Acesse nosso site e veja os depoimentos de empresa que confiaram no nosso trabalho e aumentaram suas vendas com nossos planejamentos de Inbound Marketing.
\n\n\n\nQuer ter acesso a mais dicas como essa? Segue a gente no Instagram e saiba, em primeira mão, das notícias do mundo digital e, também, melhores dicas para otimizar suas estratégias.
\n\n\n\nAté a próxima!
\n', 'Dicas de Instagram: guia prático para postagens na rede social', 'Descubra como criar posts interessantes e que chamem a atenção do seu público-alvo', 'publish', 'closed', 'open', '', 'dicas-de-instagram-guia-pratico-para-postagens-na-rede-social', '', '\nhttps://beatz.com.br/blog/veja-como-criar-um-plano-de-conteudo-do-instagram/', '2022-09-01 12:05:53', '2022-09-01 15:05:53', '', 0, 'https://beatz.com.br/?p=5350', 0, 'post', '', 0), (5375, 26, '2022-08-04 11:47:55', '2022-08-04 14:47:55', '\nVocê percebeu que as suas postagens não estão gerando um alcance suficiente? Não se preocupe, pois, separamos algumas dicas de estratégia de conteúdo para melhorar o seu desempenho na produção de materiais para a internet.
\n\n\n\nO conteúdo é de extrema importância quando queremos alcançar metas, pessoas e até mesmo aumentar as vendas. Afinal, ele é, basicamente, a chave para atrair visibilidade e engajamento nas produções digitais.
\n\n\n\nUma boa estratégia de conteúdo, produz confiança e credibilidade para sua empresa, mas, para isso, é preciso saber construir um material de qualidade e que gere alguma relevância.
\n\n\n\nConfira a seguir, algumas estratégias de conteúdo que farão você alavancar neste mundo digital.
\n\n\n\nA construção de um plano editorial, é um fator importantíssimo na hora de produzir um conteúdo. O plano, tem o intuito de definir sua persona, público alvo, formatos de conteúdo e vários outros aspectos necessários para começar suas produções.
\n\n\n\nApós a definição da persona, você utilizará elementos para conseguir se comunicar diretamente com o público. A linguagem do texto, as cores e imagens podem ser utilizadas para envolver o leitor e conseguir atingi-lo diretamente.
\n\n\n\nDessa forma, o formato, também, deverá ser adaptado. Aliás, os que mais podem ser aproveitados são: blog posts, vídeos, podcasts, e-books, entre outros. No plano editorial, você conseguirá definir o formato que trará um maior alcance para o seu objetivo.
\n\n\n\nO conteúdo sempre é criado com um objetivo, seja ele para educar, ou converter alguém. E as duas maneiras podem acabar gerando o que você e sua empresa querem: as vendas!
\n\n\n\nO funil de vendas é uma estratégia utilizada para mostrar as etapas da jornada do cliente desde o primeiro contato com a sua empresa até a realização da venda. Essa estratégia, faz com que o seu conteúdo desperte no leitor a consciência de um problema para leva-lo a uma solução, que na maioria das vezes, é uma venda.
\n\n\n\nPara conseguir um bom marketing, existem algumas estratégias de escrita utilizadas para engajar o leitor e convertê-lo, são os chamados gatilhos mentais.
\n\n\n\nOs gatilhos mentais, criam algum tipo de vínculo emocional com o produtor daquele conteúdo, gerando mais empatia e criando uma aproximação, construindo uma relação concreta e definitiva com o público que você deseja alcançar.
\n\n\n\n![\"pessoa](\"https://beatz.com.br/wp-content/uploads/2022/08/Estrategias-de-Conteudo-MEIO.png\")
Se você tem uma equipe de pessoas que produzem o seu conteúdo, é de extrema importância que todos passem pelo mesmo processo editorial. Assim, sua empresa estará sendo fiel aos padrões da marca. Isto é, a fonte utilizada, as imagens e, até mesmo, o tom em que as coisas são ditas.
\n\n\n\nA gramática e a ortografia também devem estar à altura de uma boa produção. Além disso, o texto não deve ter algum erro de digitação.
\n\n\n\nPor fim, leve alguns fatores em consideração. Como, por exemplo: o posicionamento, os valores da marca, a percepção midiática, os interesses públicos, o desempenho histórico, o comportamento de pesquisa e o suporte ao cliente.
\n\n\n\nTodos esses fatores servem para construir uma narrativa para a sua marca.
\n\n\n\nExiste um tipo de conteúdo que pode ser relevante e durar por mais tempo, o chamado evergreen.
\n\n\n\nEvergreen é um tipo de conteúdo que não envelhece, já que é atemporal. Assim, ele proporciona uma grande vantagem, pois permanece atualizado e disponível para os leitores, gerando um tráfego de acessos crescente com o passar do tempo.
\n\n\n\nMas fique atento. Se ao produzir esse tipo de conteúdo você utilizar links externos, revise-os regularmente, evitando assim, algum problema futuro.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2022/09/Marketing-B2B.png\")
Depois de receber todas essas dicas, tenho certeza que você deve ter pensado que não é fácil montar uma estratégia de conteúdo, mas não desista!
\n\n\n\nPara conseguir criar um conteúdo concreto, relevante e de conversão, demanda muito tempo e estudo.
\n\n\n\nO importante é nunca parar de buscar conhecimento, para isso, continue acompanhando nosso blog!
\n\n\n\nTodos os dias publicamos novidades para profissionais de marketing ou empresas que estão buscando aprimorar suas estratégias.
\n\n\n\nSe quiser conhecer nossos serviços, focados para negócios como o seu, entre em contato conosco.
\n\n\n\nA Beatz tem uma equipe de profissionais especializados em Marketing de Conteúdo e Inbound Marketing, pronta para surpreender você!
\n', 'Descubra como criar a melhor estratégia de conteúdo para sua empresa', 'Aprenda técnicas que vão te diferenciar dos concorrentes!', 'publish', 'closed', 'open', '', 'estrategia-de-conteudo-para-empresas', '', '', '2022-09-01 11:47:09', '2022-09-01 14:47:09', '', 0, 'https://beatz.com.br/?p=5375', 0, 'post', '', 0), (5382, 13, '2022-07-26 15:28:31', '2022-07-26 18:28:31', '', 'Dicas de Instagram TOPO', '', 'inherit', '', 'closed', '', 'dicas-de-instagram-topo', '', '', '2022-07-26 15:28:31', '2022-07-26 18:28:31', '', 5350, 'https://beatz.com.br/wp-content/uploads/2022/07/Dicas-de-Instagram-TOPO.png', 0, 'attachment', 'image/png', 0), (5384, 13, '2022-07-26 15:29:24', '2022-07-26 18:29:24', '', 'Dicas-de-Instagram-MEIO', '', 'inherit', '', 'closed', '', 'dicas-de-instagram-meio', '', '', '2022-07-26 15:29:24', '2022-07-26 18:29:24', '', 5350, 'https://beatz.com.br/wp-content/uploads/2022/07/Dicas-de-Instagram-MEIO.png', 0, 'attachment', 'image/png', 0), (5407, 22, '2022-07-29 14:56:33', '2022-07-29 17:56:33', '\r\nDe fato, as redes sociais são ótimas ferramentas de marketing. Mas, é preciso entender como utilizar as funcionalidades disponibilizadas pelas plataformas e, assim, obter alta performance nas suas campanhas.
\r\n\r\n\r\n\r\nEssa ideia é reforçada com os novos recursos do Instagram, por exemplo. Com as novidades da plataforma, estar atualizado é mais do que necessário para que você otimize seus resultados e conquiste mais seguidores engajados.
\r\n\r\n\r\n\r\nChegou a hora de descobrir como funcionam os novos recursos e, o melhor de tudo, como aplicá-los nas suas estratégias de marketing digital.
\r\n\r\n\r\n\r\nQuer descobrir mais sobre essas novas ferramentas da rede social de fotografias e vídeos? Acompanhe o artigo que eu preparei especialmente para você!
\r\n\r\n\r\n\r\nCom certeza, você já deve ter percebido algumas mudanças na rede social nos últimos tempos. Isso porque, a plataforma está otimizando a experiência do usuário, com recursos que visam aumentar o engajamento com os seguidores.
\r\n\r\n\r\n\r\nAlém disso, com as novas funções, é possível ter um controle maior sobre a disposição de publicações, além de melhorar o gerenciamento do perfil como um todo.
\r\n\r\n\r\n\r\nE não para por aí. Existem ainda, rumores sobre projetos futuros para o Instagram que, podem significar mais chances de monetização da plataforma. Eu separei todas as informações para você se preparar para o futuro do Instagram. Continue a leitura!
\r\n\r\n\r\n\r\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2022/09/Marca-de-sucesso_.png\")
O uso do Instagram para descobrir lugares, já é algo muito comum. Mas, agora, você poderá encontrar recomendações de restaurantes, bares e comércios em geral, na sua região, com mais facilidade.
\r\n\r\n\r\n\r\nIsso porque, o novo recurso de visualização de perfis em mapas, permite localizar postagens que foram feitas próximas a você.
\r\n\r\n\r\n\r\nAssim, tornando a experiência de buscar por um determinado estabelecimento, mais simples e intuitiva e, o melhor de tudo, com base nas postagens de outros usuários da plataforma.
\r\n\r\n\r\n\r\nSe no dia a dia isso já é uma mão na roda, para suas campanhas de marketing digital não vai ser diferente. Com isso, incentivar as postagens com o endereço da sua empresa, a tornará ela mais relevante no mapa da rede social.
\r\n\r\n\r\n\r\nDessa maneira, fazendo com que ela apareça para as pessoas que estiverem próximas de você!
\r\n\r\n\r\n\r\n![\"mulher-segurando-celular-com-logo-do-Instagram\"](\"https://beatz.com.br/wp-content/uploads/2022/07/Novidades-Instagram-MEIO.png\")
Essa mudança é importante para que você entenda a razão de investir no engajamento da sua conta.
\r\n\r\n\r\n\r\nAgora, os usuários da plataforma podem mudar a forma como o Instagram entrega os posts no feed. Assim, podendo selecionar entre três opções, sendo elas:
\r\n\r\n\r\n\r\nDesse modo, é importante ter em mente que, se a sua conta não gera conteúdo interessante e, também, não interage com o público, é bem possível que seus posts não estejam sendo entregues.
\r\n\r\n\r\n\r\nAcessibilidade é uma preocupação presente na produção de conteúdo de diversas empresas, portanto, agora, os seus vídeos podem ter legenda para a comunidade surda, geradas a partir de inteligência artificial.
\r\n\r\n\r\n\r\nAlém de facilitar o seu cotidiano e aumentar o alcance das suas publicações, esse novo recurso do Instagram, permite uma melhor experiência para pessoas com deficiência.
\r\n\r\n\r\n\r\nAlém disso, agora é possível estabelecer um controle maior sobre os comentários e mensagens que você recebe. Assim, a rede social permite agora que, você limite os comentários realizados em suas publicações.
\r\n\r\n\r\n\r\nDessa maneira, evitando interações negativas e agressivas.
\r\n\r\n\r\n\r\nAgora, você já sabe tudo que a plataforma disponibiliza para potencializar suas estratégias na rede social. Chegou a hora de aplicar os novos recursos do Instagram no perfil da sua empresa.
\r\n\r\n\r\n\r\nQuer se manter informado sobre o que acontece no mundo do marketing digital? Acompanhe nosso blog e fique por dentro de todas as novidades!
\r\n\r\n\r\n\r\nOu então, acesse nosso site e veja tudo que a Beatz pode fazer para otimizar as campanhas de marketing da sua empresa.
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'2024-03-06 14:28:20', '2024-03-06 17:28:20', '', 0, 'https://beatz.com.br/?post_type=materiais-ricos&p=5504', 0, 'materiais-ricos', '', 0), (5514, 26, '2022-08-05 13:52:12', '2022-08-05 16:52:12', '\nQue a rede social mais famosa do mundo vive em constantes alterações, não é segredo para ninguém. Mas, já ficou sabendo da última, que envolve o alcance de visualizações no Facebook?
\n\n\n\nVocê deve estar pensando que, com essas modificações será mais complicado entender e utilizar a ferramenta para a criação de conteúdo. Mas, não será!
\n\n\n\nEntão, com esse novo formato, as postagens serão mais contempladas entre seus amigos, e em ordem cronológica, eliminando recomendações que não possuem relação com o seu conteúdo.
\n\n\n\nAssim sendo, a empresa administradora passou nos últimos anos, por várias mudanças e adaptações. Tudo, para não ficar para trás e conseguir proporcionar o melhor alcance de visualizações no Facebook.
\n\n\n\nAgora, a ferramenta terá um novo design, remetendo a outros aplicativos atuais, como o TikTok, um dos principais concorrentes da Meta, empresa que controla a plataforma.
\n\n\n\nQuer saber mais sobre o assunto e ficar por dentro de todas as mudanças?
\n\n\n\nEntão, continue lendo nosso texto e veja quais benefícios poderão ser contemplados para o desenvolvimento de sua marca.
\n\n\n\nBoa leitura!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2022/09/Potencialize-as-vendas-da-sua-franquia.png\")
Antes de começar explicando o funcionamento do novo modelo, precisamos entender o motivo de muitas empresas e pessoas utilizarem a plataforma para suas estratégias de marketing.
\n\n\n\nO Facebook é até hoje, a rede social com mais usuários, sendo: 2,9 bilhões de pessoas cadastradas.
\n\n\n\nNa rede, você escolhe quem pode ser impactado pelo seu conteúdo, concretizando seus clientes.
\n\n\n\nA plataforma é responsável pelo tráfego de pessoas em e-commerces, atraindo clientes e realizando vendas.
\n\n\n\nNo Facebook, você consegue interagir com pessoas e fidelizar um público de forma orgânica, produzindo conteúdo relevante e utilizando da hipertextualidade. Ou seja, a utilização de imagens, vídeos e textos.
\n\n\n\nPortanto, agora que já sabemos a vantagem de utilizar o Facebook como plataforma de criação e produção para o marketing digital de sua empresa, vamos entender o que mudará com essa nova atualização.
\n\n\n\n![\"pessoa](\"https://beatz.com.br/wp-content/uploads/2022/08/Mudanca-no-Feed-MEIO.png\")
Com essa mudança, a rede começa a direcionar o seu feed principal para descobrir novos conteúdos, fornecendo aos usuários, recomendações personalizadas.
\n\n\n\nAgora, com um feed gerado por algoritmos de sugestões, a distribuição de conteúdo será afetada.
\n\n\n\nPara que isso aconteça, a página inicial será a guia que você verá pela primeira vez, e quanto a do feed, será a guia de conteúdo que foi selecionado por você.
\n\n\n\nExistirá uma nova aba, ‘’feeds’’, com subseções denominadas ‘’amigos’’, ‘’grupos’’, ‘’páginas’’ e ‘’favoritos’’, onde o usuário poderá customizar. Com esses acréscimos, os posts sugeridos deixam de existir, mas, os anúncios continuam em circulação.
\n\n\n\nQuando você abrir a ferramenta, terá acesso a conteúdo personalizado de páginas que nunca teve envolvimento.
\n\n\n\nPortanto, com um formato semelhante ao aplicativo TikTok, isto é, conteúdo recomendado interminavelmente, a nova atualização diz proporcionar expansão para atingir um alcance de visualizações no Facebook.
\n\n\n\nEm comparação com o design anterior, a guia inicial não mudou muito. Como resultado, o ‘’Início’’ contém agora, bobinas e histórias exibindo postagens regulares de fotos, vídeos e textos.
\n\n\n\nO conteúdo de amigos será intercalado com postagens sugeridas, uma forma de alcançar uma audiência.
\n\n\n\nPor fim, as alterações realizadas na plataforma tendem a trazer melhor benefício, proporcionando um alcance de visualizações no Facebook, maior do que o esperado nas publicações anteriores.
\n\n\n\nPor mais que sejam pequenas, essas mudanças podem afetar e mudar completamente a sua imagem no mercado. Portanto, sempre fique atento às novidades para uma boa construção de estratégia de marketing.
\n\n\n\nEspero que tenha gostado do conteúdo. Acesse nosso blog e confira muito mais!
\n\n\n\nA Beatz é uma empresa de marketing digital, e tem uma equipe especializada para te ajudar em todo o processo de planejamento de conteúdo para redes sociais, entre em contato conosco!
\n\n\n\nAté breve!
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\r\n\r\n\r\n\r\nPara garantir uma boa comunicação entre fornecedores e destinatários, é fundamental uma estratégia voltada, principalmente, para o marketing de conteúdo.
\r\n\r\n\r\n\r\nVisto que, o objetivo sempre é atrair um público orgânico através de produções realizadas em redes sociais como o Facebook, Instagram e Youtube.
\r\n\r\n\r\n\r\nAssim sendo, separamos 10 indicações de plataformas que podem vir a bombar em um futuro muito próximo.
\r\n\r\n\r\n\r\nContinue no texto e descubra quais são elas!
\r\n\r\n\r\n\r\nMuitas são as vantagens de quem as utiliza, principalmente, quando paramos para pensar que todo mundo tem um celular e um perfil para interagir com conhecidos e desconhecidos.
\r\n\r\n\r\n\r\nPor isso, hoje, não existe mais a opção de escolha. Se você é uma empresa que pretende crescer no mercado, é fundamental que produza e participe de atividades digitais para o aperfeiçoamento de sua imagem e reconhecimento de sua marca.
\r\n\r\n\r\n\r\nAs redes sociais permitem melhorar o relacionamento com seus clientes, trazem uma boa reputação, e também, são importantes para o posicionamento de páginas e sites no Google. E, podem, por consequência, aumentar suas oportunidades de negócio.
\r\n\r\n\r\n\r\n![\"pessoas](\"https://beatz.com.br/wp-content/uploads/2022/08/10-Plataformas-MEIO.png\")
Conforme o estudo do Relatório Global de Estatísticas feito em abril desse ano, existem 4,65 bilhões de usuários em todo o mundo. Portanto, 58,7% das pessoas estão conectadas em alguma mídia social.
\r\n\r\n\r\n\r\nMuitas delas concentradas no Facebook, Youtube, WhatsApp e Instagram, as plataformas mais famosas da atualidade.
\r\n\r\n\r\n\r\nPortanto, migrar para uma rede social menos visitada é um desafio, que pode levar a uma consequência, sendo boa ou ruim.
\r\n\r\n\r\n\r\nFique por dentro das 10 plataformas mais promissoras do mundo digital!
\r\n\r\n\r\n\r\nÉ uma rede social de vídeos curtos, onde as pessoas compartilham seu conteúdo, ou seja, produções de 15 segundos a 10 minutos.
\r\n\r\n\r\n\r\nNesse sentido, ela se tornou muito importante para o algoritmo, por ser uma plataforma de fácil acesso e viralização.
\r\n\r\n\r\n\r\nPor isso, muitas empresas e influenciadores comercializam seus produtos através do aplicativo.
\r\n\r\n\r\n\r\nÉ uma ferramenta onde os usuários podem se comunicar por meio de mensagem, voz e compartilhamento de tela.
\r\n\r\n\r\n\r\nOs usuários podem criar seu próprio servidor e enviar convite para um bate-papo. Dessa maneira, é uma ótima ferramenta para ser utilizada por empresas.
\r\n\r\n\r\n\r\nÉ um serviço de transmissão ao vivo com mais de 140 milhões de usuários mensais.
\r\n\r\n\r\n\r\nA princípio, foi criado para ser especializado em videogames e eSports. Mas, com o passar do tempo foi crescendo, e hoje, fornece conteúdo diversificado.
\r\n\r\n\r\n\r\nAs marcas tendem a promover produtos e serviços e compartilhar dicas em suas lives.
\r\n\r\n\r\n\r\nO Instagram é uma das principais plataformas da atualidade com mais de 1 bilhão de usuários. Mas, dentro dela existe um recurso mais recente, o Reels.
\r\n\r\n\r\n\r\nO Instagram Reels, permite que seus usuários compartilhem vídeos e vários clipes de 15 a 60 segundos, com áudio e efeitos de imagem.
\r\n\r\n\r\n\r\nMuitas marcas usam a criatividade para produzir um clipe divertido e divulgar seus produtos e serviços.
\r\n\r\n\r\n\r\nGanhou destaque nos últimos anos por ser uma plataforma que permite a produção de conteúdo exclusivo para seus seguidores.
\r\n\r\n\r\n\r\nVisto que, muitos criadores oferecem níveis de assinatura que dão acesso a vários tipos de conteúdo.
\r\n\r\n\r\n\r\nSe você pretende criar um fluxo de renda através de assinantes, essa é uma ferramenta simples para alcançar seus objetivos.
\r\n\r\n\r\n\r\nRede social normalmente utilizada por pessoas mais jovens, onde o texto, ou seja, a opinião escrita, costuma prevalecer.
\r\n\r\n\r\n\r\nO Twitter Spaces é um recurso que permite conversas de áudio ao vivo, que pode ser usado para informar aos seus seguidores, promoções e novidades.
\r\n\r\n\r\n\r\nO aplicativo disponibiliza, gratuitamente, milhões de músicas e podcasts.
\r\n\r\n\r\n\r\nCom esse novo formato, ele pode fornecer transmissões ao vivo, sendo excelente para incorporação de anúncios.
\r\n\r\n\r\n\r\nOutro serviço de transmissão ao vivo, apropriado por marcas de jogos, esportes e entretenimento.
\r\n\r\n\r\n\r\nUma plataforma onde os usuários assistem programas ao vivo e conversam sobre o que está acontecendo.
\r\n\r\n\r\n\r\nCriado com o objetivo de ajudar causas de caridade, é um dos aplicativos mais recentes, lançado em 2021.
\r\n\r\n\r\n\r\nEle fornece 60% da receita de publicidade para instituições de caridade, criando assim, uma comunidade inclusiva.
\r\n\r\n\r\n\r\nSe para sua empresa é importante esse tipo de contribuição, esse aplicativo é perfeito para o envolvimento de sua marca.
\r\n\r\n\r\n\r\nAplicativo de áudio social, onde você pode interagir e conhecer pessoas, discutindo aspectos em comum. Ótimo para interagir e ficar por dentro de novidades que cercam todos os dias o mundo digital.
\r\n\r\n\r\n\r\nDepois de ter conhecido 10 ferramentas que podem ser uma boa solução em sua estratégia de marketing digital, é só começar a estudar e analisar qual será o melhor caminho para você.
\r\n\r\n\r\n\r\nEspero que tenha gostado das indicações, acesse nosso blog e confira muito mais!
\r\n\r\n\r\n\r\nA Beatz é uma empresa de marketing digital e tem uma equipe especializada para te ajudar em todo o processo de planejamento de conteúdo para redes sociais.
\r\n\r\n\r\n\r\nEntre em contato conosco e descubra como nossos serviços podem ajudar a sua empresa!
\r\n\r\n\r\n\r\nAté breve!
\r\n', 'Rede Social: conheça as 10 plataformas mais promissoras do mundo digital', 'Descubra agora, as principais tendências do mercado neste momento!', 'publish', 'closed', 'open', '', 'rede-social-10-plataformas-mais-promissoras', '', '', '2022-09-01 11:50:40', '2022-09-01 14:50:40', '', 0, 'https://beatz.com.br/?p=5518', 0, 'post', '', 0), (5523, 20, '2022-07-29 15:41:28', '0000-00-00 00:00:00', '\nQue a rede social mais famosa do mundo vive em constantes alterações, não é segredo para ninguém. Mas, já ficou sabendo da última, que envolve o alcance de visualizações no Facebook?
\n\n\n\nVocê deve estar pensando que com essas modificações, vai ser mais complicado entender e utilizar a ferramenta para a criação de conteúdo. Mas, não será!
\n\n\n\nEntão, com esse novo formato, as postagens serão mais contempladas entre seus amigos, e em ordem cronológica, eliminando recomendações que não possuem relação com o seu conteúdo.
\n\n\n\nA empresa administradora passou nos últimos anos por várias mudanças e adaptações, tudo para não ficar para trás e conseguir proporcionar o melhor alcance de visualizações no Facebook.
\n\n\n\nAgora, a ferramenta terá um novo designer, remetendo a outros aplicativos atuais, como o TikTok, um dos principais concorrentes da Meta, empresa que controla a plataforma.
\n\n\n\nQuer saber mais sobre o assunto e ficar por dentro de todas as mudanças?
\n\n\n\nEntão, continue lendo nosso texto e veja quais benefícios poderão ser contemplados para o desenvolvimento de sua marca.
\n\n\n\nBoa leitura!
\n\n\n\nAntes de começar explicando o funcionamento do novo modelo, precisamos entender o motivo de muitas empresas e pessoas utilizarem a plataforma para suas estratégias de marketing.
\n\n\n\nO Facebook é até hoje a rede social com mais usuários, sendo 2,9 bilhões de pessoas cadastradas.
\n\n\n\nNa rede, você escolhe quem pode ser impactado pelo seu conteúdo, concretizando seus clientes.
\n\n\n\nA plataforma é responsável pelo tráfego de pessoas em e-commerces, atraindo clientes e realizando vendas.
\n\n\n\nNo Facebook, você consegue interagir com pessoas e fidelizar um público de forma orgânica, produzindo conteúdo relevante e utilizando da hipertextualidade. Ou seja, a utilização de imagens, vídeos e textos.
\n\n\n\nPortanto, agora que já sabemos a vantagem de utilizar o Facebook como plataforma de criação e produção para o marketing digital de sua empresa, vamos entender o que mudará com essa nova atualização.
\n\n\n\n*INSIRA AQUI A IMAGEM DO MEIO.
\n\n\n\nCom essa mudança, a rede começa a direcionar o seu feed principal para descobrir novos conteúdos, fornecendo aos usuários, recomendações personalizadas.
\n\n\n\nAgora, com um feed gerado por algoritmos de sugestões, a distribuição de conteúdo será afetada.
\n\n\n\nPara que isso aconteça, a página inicial será a guia que você verá pela primeira vez, e quanto a do feed, será a guia de conteúdo que foi selecionado por você.
\n\n\n\nExistirá uma nova aba, ‘’feeds’’, com subseções denominadas ‘’amigos’’, ‘’grupos’’, ‘’páginas’’ e ‘’favoritos’’, onde o usuário poderá customizar. Com esses acréscimos, os posts sugeridos deixam de existir, mas os anúncios continuam em circulação.
\n\n\n\nQuando você abrir a ferramenta, terá acesso a conteúdo personalizado de páginas que nunca teve envolvimento.
\n\n\n\nPortanto, com um formato semelhante ao aplicativo TikTok, isto é, conteúdo recomendado interminavelmente, a nova atualização diz proporcionar expansão para atingir um alcance de visualizações no Facebook.
\n\n\n\nEm comparação com o design anterior, a guia inicial não mudou muito. Como resultado, o ‘’Início’’, contém agora bobinas e histórias exibindo postagens regulares de fotos, vídeos e textos.
\n\n\n\nO conteúdo de amigos será intercalado com postagens sugeridas, uma forma de alcançar uma audiência.
\n\n\n\nPor fim, as alterações realizadas na plataforma tendem a trazer melhor benefício, proporcionando um alcance de visualizações no Facebook maior do que o esperado nas publicações anteriores.
\n\n\n\nPor mais que sejam pequenas, essas mudanças podem afetar e mudar completamente a sua imagem no mercado. Portanto, sempre fique atento as novidades para uma boa construção de estratégia de marketing.
\n\n\n\nEspero que tenha gostado do conteúdo, acesse nosso blog e confira muito mais!
\n\n\n\nA Beatz é uma empresa de marketing digital e tem uma equipe especializada para te ajudar em todo o processo de planejamento de conteúdo para redes sociais, entre em contato conosco!
\n\n\n\nAté breve!
\n', 'Mudanças no feed da página inicial podem melhorar o alcance de visualizações no Facebook', 'Descubra o que vai mudar agora e quais os benefícios para o seu negócio!', 'draft', 'closed', 'open', '', '', '', '', '2022-07-29 15:41:28', '0000-00-00 00:00:00', '', 0, 'https://beatz.com.br/?p=5523', 0, 'post', '', 0), (5525, 18, '2022-08-02 11:44:24', '2022-08-02 14:44:24', '\nIndependente da plataforma que você usa para promover o seu negócio, criar ótimas estratégias para capturar a atenção do seu público, é fundamental. Sendo assim, seguir algumas tendências de marketing de conteúdo pode ser muito importante para engajar seus seguidores.
\n\n\n\nEntão, se você deseja garantir o sucesso da sua marca com táticas relevantes, confira essas dicas imperdíveis que separamos.
\n\n\n\nContinue lendo esse artigo e descubra tudo o que você precisa saber!
\n\n\n\nQuando falamos de marketing de conteúdo, podemos dizer que o mesmo tem o objetivo de informar seus leitores sobre temas do seu nicho.
\n\n\n\nPortanto, o mesmo é de muita importância para garantir o sucesso do seu negócio na internet. Pois, ele precisa ser relevante e estar por dentro de todas as novidades.
\n\n\n\nConfira agora, 6 dicas para conquistar os melhores resultados utilizando essa estratégia:
\n\n\n\nA cada conteúdo criado, é necessário estar sempre pensando em \"o que o meu espectador vai ganhar com isso?\".
\n\n\n\nAtualmente, existem diversas outras marcas no meio digital tentando distrair o seu público. Portanto, focar no valor que você vai oferecer, ajudará a manter sua marca em destaque e relevância para os seus clientes.
\n\n\n\nSabemos que o principal objetivo do marketing, é gerar vendas e conquistar mais clientes. Porém, nada impede de você ser diferenciado e se divertir enquanto faz isso.
\n\n\n\nCom tanta concorrência fazendo muito do mesmo, se destacar entre a multidão deve ser uma prioridade para você.
\n\n\n\nIniciar uma nova conta em alguma mídia social que esteja em alta, ou adotar um formato de conteúdo diferente, pode ser uma jogada arriscada, mas também, pode colocá-lo rapidamente a frente da sua concorrência.
\n\n\n\nPensar fora da caixa, é sinal revelador de um grande profissional. Mas lembre-se, realizar pesquisas antes de lançar qualquer estratégia é fundamental.
\n\n\n\n\n\n\n\n
![\"Pessoas](\"https://beatz.com.br/wp-content/uploads/2022/08/Tendencias-de-marketing-de-conteudo-MEIO.png\")
Criar conteúdos educativos e informativos é muito importante, como viemos falando ao longo desse texto. No entanto, se o seu público for novo, como saberão que podem confiar em sua marca?
\n\n\n\nUma forma de garantir maior credibilidade para o seu negócio, é estabelecer parcerias com especialistas no assunto. Essa, é uma tática muito comum a ser usada no marketing.
\n\n\n\nQuando falamos em conteúdos de vídeos através de plataformas como Instagram Reels e TikTok, é essencial encontrar o áudio certo para definir o som da sua marca.
\n\n\n\nNão é preciso muito para um soundbite se tornar viral nos dias de hoje.
\n\n\n\nTer um catálogo de ideias de vídeos que podem ser publicados, é uma ótima maneira de aproveitar as tendências do marketing.
\n\n\n\nEm um ambiente de consumo altamente preocupado com o meio ambiente e questões sociais, a capacidade de relacionar-se com os valores da marca nunca foi tão importante.
\n\n\n\nPor isso, deixar claro em seus conteúdos, com quais valores sua marca se identifica, pode contribuir para alavancar o seu sucesso.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2022/09/Marketing-para-industria.png\")
Hoje, contamos com centenas de opções para criar conteúdos de marketing envolventes.
\n\n\n\nNo entanto, com um pensamento estratégico, seguindo qualquer uma dessas tendências, a sua marca pode tornar-se um sucesso.
\n\n\n\nE lembre-se: com base em um bom marketing de conteúdo, você consegue promover o seu negócio de forma eficaz.
\n\n\n\nEntão, vamos começar a trabalhar em seu novo plano de conteúdo?
\n\n\n\nQuer receber mais dicas como essa? Acesse o nosso blog e fique por dentro de tudo. Todos os dias contamos com novidades exclusivas especialmente para você!
\n', 'Como ter sucesso no marketing de conteúdo com base em tendências', 'Confira as melhores dicas para a sua marca ser um sucesso no mundo digital!', 'publish', 'closed', 'open', '', 'tendencias-de-marketing-de-conteudo', '', '', '2022-09-01 11:53:05', '2022-09-01 14:53:05', '', 0, 'https://beatz.com.br/?p=5525', 0, 'post', '', 0), (5528, 26, '2022-08-08 13:27:06', '2022-08-08 16:27:06', '\nPara que seu negócio tenha um bom posicionamento no mercado, você precisa estar por dentro de todas as estratégias possíveis de marketing digital para pequenas empresas e conseguir consolidar sua marca.
\n\n\n\nO primeiro passo, é entender que pequenas, médias e grandes empresas são diferentes, e, portanto, seu planejamento de marketing digital para pequenas empresas deve ser adequado as condições e objetivos do seu negócio.
\n\n\n\nPor isso, separamos 4 fatores essenciais para você começar a entender como esse mercado funciona.
\n\n\n\nBoa leitura!
\n\n\n\nPara começar, entender como os profissionais de marketing digital estão trabalhando é fundamental.
\n\n\n\nForam entrevistados pela CallRail, 601 especialistas americanos de marketing, para identificar a maneira como abordam os riscos de novas estratégias.
\n\n\n\nSegundo a pesquisa, 91% testaram um novo canal ou tendência emergente e, 80% tentaram uma nova campanha de marketing experimental.
\n\n\n\nEm conclusão, podemos ver claramente que, não só você, mas, seus concorrentes também estão buscando novas formas de obter vantagens.
\n\n\n\nPara iniciar sua jornada com o pé direito, você precisa entender que arriscar pode leva-lo a obter uma grande recompensa.
\n\n\n\nAo passo que, testar novos canais e experimentar novas campanhas podem fazer sua empresa crescer da noite para o dia!
\n\n\n\nPerguntas frequentes como ‘’E se não der certo? ’’ou ‘’E se não acontecer? ’’, são normais para todas as pessoas que se preocupam em economizar tempo e dinheiro.
\n\n\n\nMas, não deixe isso te afetar! 96% dos profissionais entrevistados pela CallRail dizem que os riscos e esforços aumentaram seus clientes.
\n\n\n\n![\"pessoas](\"https://beatz.com.br/wp-content/uploads/2022/08/Marketing-Digital-para-pequenas-empresas-MEIO.png\")
Os principais meios de conquistar oportunidades são as redes sociais. Canais como o Facebook, Twitter, Instagram, Tiktok, entre outros, são formatos assertivos para investir.
\n\n\n\nMas, a criatividade e a inovação devem sempre caminhar conforme o desenvolvimento tecnológico. Com a finalidade de, renovar sua linguagem e identidade visual, evoluindo junto com o público.
\n\n\n\nUsar um novo slogan, mudar as cores da empresa, começar um novo logotipo ou uma campanha publicitária, podem ser viradas chave para uma boa construção de imagem nas redes.
\n\n\n\nOutro fator de extrema importância na hora de planejar suas estratégias de marketing digital para pequenas empresas, é saber o que seus concorrentes estão fazendo.
\n\n\n\nDesse modo, estudar e observar onde estão seus investimentos pode facilitar na hora de fazer suas escolhas.
\n\n\n\nApesar do risco que você deve correr, não faz sentido gastar dinheiro em um canal que não está dando retorno.
\n\n\n\nFique por dentro de tudo, e invista onde seus concorrentes também investem.
\n\n\n\nPodemos começar com o método SMART, ou seja, uma forma eficiente de definir suas metas em 5 fatores, isto é, específica, mensurável, atingível, relevantee temporal.
\n\n\n\nFazer essa definição, ajuda na hora de planejar e, até mesmo, orientar seus funcionários ou especialistas contratados.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2022/09/Marketing-para-empresas_.png\")
É importante que você acompanhe o processo que leva para a conclusão da venda. Um conceito muito famoso no marketing digital para isso é o funil de vendas.
\n\n\n\nIsto é, definir as fases que levam um cliente a descobrir seus serviços até a contratação ou venda de seu produto.
\n\n\n\nPodemos separar esse processo em algumas etapas, são elas:
\n\n\n\nEtapa em que a pessoa conhece sua empresa e descobre que tem um problema.
\n\n\n\nMomento em que a pessoa reconhece que tem um problema e encontra na sua empresa uma solução.
\n\n\n\nFase em que a pessoa realmente decide comprar ou contratar um serviço seu.
\n\n\n\nJá que você viu alguns elementos importantes de marketing digital para pequenas empresas, está na hora de colocar em prática.
\n\n\n\nTenho certeza que essas dicas foram essenciais para o começo do seu planejamento. Para saber mais sobre o mundo do marketing digital, acesse nosso blog.
\n\n\n\nCaso precise de alguém para cuidar da sua empresa com eficiência, entre em contato conosco!
\n\n\n\nTemos uma equipe de profissionais especializados na construção de planejamento de conteúdo para redes sociais e Inbound Marketing.
\n', '4 estratégias de marketing digital para pequenas empresas', 'Aprenda a construir um bom planejamento e evolua no mundo digital!', 'publish', 'closed', 'open', '', 'marketing-digital-para-pequenas-empresas', '', '', '2022-09-01 11:41:45', '2022-09-01 14:41:45', '', 0, 'https://beatz.com.br/?p=5528', 0, 'post', '', 0), (5531, 22, '2022-08-09 11:40:14', '2022-08-09 14:40:14', '\nO retargeting, ou anúncios de redirecionamento, foram criados em 2010 com o intuito de facilitar o avanço do cliente no funil de vendas.
\n\n\n\nDesde então, o Google Ads propôs cerca de dez mudanças nas estratégias de retargting. Tudo para facilitar o trabalho de profissionais como você.
\n\n\n\nMas, primeiro temos que entender como funcionam e qual a finalidade desse tipo de anúncio. Além disso, separamos diversas dicas para te ajudar a criar os melhores anúncios para a sua empresa.
\n\n\n\nEntão, se você quer entender qual a melhor estratégia para o seu negócio. Acompanhe o texto e tire todas as suas dúvidas.
\n\n\n\nBoa leitura!
\n\n\n\nComo vimos anteriormente, os anúncios de redirecionamento são ferramentas de marketing que já passaram por diversas mudanças. Por isso, focaremos em sua última versão, assim garantindo um melhor entendimento sobre seu funcionamento.
\n\n\n\nVocê já se deparou, enquanto navegava pela internet, com o anúncio de um produto que você já havia pesquisado?
\n\n\n\nSe sim, você já viu um anúncio de redirecionamento. Isso mesmo, a principal finalidade dessa estratégia é levar o seu visitante de volta à sua página.
\n\n\n\nAssim, aumentando as chances de compra ou interações com o seu conteúdo.
\n\n\n\nPara isso, essa estratégia utiliza os famosos cookies de navegação. Desse modo, reunindo dados de sites que você já acessou para recomendá-las no futuro.
\n\n\n\n![\"mulher](\"https://beatz.com.br/wp-content/uploads/2022/08/Remarketing-MEIO.png\")
De certa forma, entender o funcionamento das estratégias de remarketing, por meio de anúncios de redirecionamento, é uma tarefa simples.
\n\n\n\nBasicamente, quando um visitante passa pelo seu site, ele é, automaticamente, marcado por um cookie ou pixel. Assim, permitindo que você segmente seus anúncios, entregando-os aonde quer que o seu visitante vá na internet.
\n\n\n\nDesse modo, a instalação e aplicação de estratégias do tipo, também são simples.
\n\n\n\nInicialmente, ocorre a instalação de uma tag que identifica o comportamento do seu visitante. Desse modo, facilitando a segmentação dessa pessoa.
\n\n\n\nDepois, inicia-se o rastreamento desse visitante. Assim, possibilitando que você o encontre e entregue o seu anúncio de redirecionamento.
\n\n\n\nEssa é a etapa em que o cookie (ou pixel) marcará o seu visitante e o acompanhará pela navegação na web.
\n\n\n\nEm seguida, você pode criar uma campanha que aparecerá para o seu visitante. Em geral, você deve adicionar informações relevantes para esse público, com base na segmentação já feita anteriormente.
\n\n\n\nA principal vantagem de contar com esse tipo de estratégia está no público. Isso mesmo, apesar de contarmos com sistemas de segmentação em anúncios tradicionais, a chance de leads não qualificados clicarem no seu material ainda é grande.
\n\n\n\nJá nos anúncios de retargeting, você consegue direcioná-los apenas para aqueles que demonstraram interesse pelo seu produto/serviço.
\n\n\n\nAssim, você poderá:
\n\n\n\nComo você pode ver, além de aumentar as taxas de clique, por conta de seu conteúdo personalizado, é possível criar estratégias de reconhecimento de marca.
\n\n\n\nIsso porque, por aparecer em diversos ambientes que o seu visitante acessa, passará a sensação de que a sua marca é a mais relevante do mercado, por estar em todos os lugares.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2022/09/Anuncio-no-Google_.png\")
De fato, a aplicação de estratégias de redirecionamento pode acontecer para inúmeros objetivos. Mas, para te guiar por esse processo, separamos os principais usos do mercado.
\n\n\n\nAssim, você não fica perdido em meio a tantas possibilidades. Acompanhe e confira!
\n\n\n\nAborda todos que acessaram o seu site em um determinado período. Em geral, é o mais utilizado, mas, se você procura por leads qualificados recomendamos que não use no momento.
\n\n\n\nDessa forma, é melhor optar por redirecionamento em páginas especificas, garantindo o interesse do seu público.
\n\n\n\nÉ possível marcar o seu público através das buscas feitas em plataformas populares, como o Google. Assim, você poderá marcar e rastrear o seu visitante se ele aterrissar no seu site através de uma SERP.
\n\n\n\nOutra plataforma que garante o retargeting, é o e-mail. Assim, é possível rastrear o seu visitante e entregar anúncios direcionados no topo da caixa de entrada do Gmail, por exemplo.
\n\n\n\nE aí, gostou das informações que encontrou neste artigo? Acompanhe nosso blog e tenha acesso a inúmeras dicas que facilitarão o seu dia a dia no mundo do marketing digital!
\n', 'Descubra o que são os anúncios de redirecionamento e aplique em suas estratégias', 'Entenda as vantagens de aplicar táticas de remarketing nas suas campanhas', 'publish', 'closed', 'open', '', 'descubra-o-que-sao-os-anuncios-de-redirecionamento', '', '', '2022-09-01 11:37:42', '2022-09-01 14:37:42', '', 0, 'https://beatz.com.br/?p=5531', 0, 'post', '', 0), (5547, 13, '2022-08-01 14:42:26', '2022-08-01 17:42:26', '', 'Tendências de marketing de conteúdo TOPO', '', 'inherit', 'closed', 'closed', '', 'tendencias-de-marketing-de-conteudo-topo', '', '', '2022-08-01 14:42:39', '2022-08-01 17:42:39', '', 5525, 'https://beatz.com.br/wp-content/uploads/2022/08/Tendencias-de-marketing-de-conteudo-TOPO.png', 0, 'attachment', 'image/png', 0), (5549, 13, '2022-08-01 14:43:04', '2022-08-01 17:43:04', '', 'Tendencias-de-marketing-de-conteudo-MEIO', '', 'inherit', '', 'closed', '', 'tendencias-de-marketing-de-conteudo-meio', '', '', '2022-08-01 14:43:04', '2022-08-01 17:43:04', '', 5525, 'https://beatz.com.br/wp-content/uploads/2022/08/Tendencias-de-marketing-de-conteudo-MEIO.png', 0, 'attachment', 'image/png', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (5552, 18, '2022-08-10 11:19:43', '2022-08-10 14:19:43', '\r\nCriar um ótimo conteúdo para as suas mídias, é essencial para atrair o público até a sua marca. No entanto, saber o melhor horário para publicar nas redes sociais, fará com que o seu post tenha muito mais engajamento.
\r\n\r\n\r\n\r\nContudo, essa continua sendo a dúvida frequente de diversos empreendedores. O melhor horário para postar, varia muito de mídia e persona. Até porque, o público que está presente no facebook, é completamente diferente do público que encontramos no instagram.
\r\n\r\n\r\n\r\nEntão, se você deseja aumentar o engajamento da sua página, confira nesse artigo os melhores horários e dias para publicar nas redes sociais. Continue a sua leitura e descubra quais são eles!
\r\n\r\n\r\n\r\nDescobrir quais são os melhores horários de publicação, faz com alguns cliques se tornem centenas. Mas, se engana quem pensa que os dados são os mesmos para todas as redes sociais. Seus potenciais seguidores são diferentes em cada rede, e até mesmo em cada setor de mercado.
\r\n\r\n\r\n\r\nConfira agora, quais são os melhores horários para as principais redes sociais do mercado.
\r\n\r\n\r\n\r\nO facebook continua sendo o principal quando falamos em redes sociais, contando com mais de 1.4 bilhões de usuários ativos todos os dias.
\r\n\r\n\r\n\r\nAlgumas marcas ainda conseguem engajamento orgânico, no entanto, muitas vezes atiram no escuro, na expectativa de dar certo.
\r\n\r\n\r\n\r\nPara ser mais assertivo em seus resultados e obter o retorno esperado, os melhores horários para publicação nessa rede social, são:
\r\n\r\n\r\n\r\nApesar de encontrar-se abaixo do facebook, de acordo com pesquisas, mais de 80% das empresas estão presentes nessa rede social.
\r\n\r\n\r\n\r\nPortanto, considerada como uma das redes sociais mais importantes para negócios, saber os melhores horários para publicar nessa plataforma, é essencial.
\r\n\r\n\r\n\r\nEntão, confira quais os dias e horários que vão trazer todo o engajamento que você precisa:
\r\n\r\n\r\n\r\nO LinkedIn não é a maior ferramenta quando falamos em venda. Na verdade, esse aplicativo é a maior rede profissional do mundo. Sendo assim, esse canal é ótimo para publicação de conteúdos valiosos para atrair colaboradores ao seu negócio.
\r\n\r\n\r\n\r\nComparada às outras redes sociais, o LinkedIn possui um índice de engajamento menor, mas isso não o torna menos importante que as outras.
\r\n\r\n\r\n\r\nPor isso, é muito importante considerar os seguintes horários de publicação para o mesmo:
\r\n\r\n\r\n\r\n![\"Pessoas](\"https://beatz.com.br/wp-content/uploads/2022/08/Melhor-horario-de-publicacao-MEIO.png\")
Como podemos ler nesse artigo, a principal chave para engajamento nas mídias sociais, é encontrar o seu público em um horário apropriado.
\r\n\r\n\r\n\r\nMuitos estudos já foram feitos a respeito disso, no entanto, as conclusões seguem variando muito. O que apresentamos hoje, são dados gerais que servem para cada rede social citada.
\r\n\r\n\r\n\r\nPor isso, é muito importante que você faça a própria análise do seu perfil, levando em conta seu segmento e sua persona.
\r\n\r\n\r\n\r\nA melhor forma de obter essas respostas, é acessando a aba \"análise\" no perfil. Para dar certo, é necessário que sua conta seja profissional.
\r\n\r\n\r\n\r\nMas lembre-se, além de se atentar aos horários para garantir o melhor engajamento da sua publicação, existe uma série de fatores que devem ser seguidos, como: tom de voz, relacionamento com o cliente, percepção de marca e muito mais.
\r\n\r\n\r\n\r\nPor isso, contar com auxílio de profissionais especialistas da área é fundamental!
\r\n\r\n\r\n\r\nQuer saber mais sobre esse mundo digital e garantir as melhores estratégias de marketing para a sua marca? Continue acompanhando o nosso blog e fique por dentro de tudo!
\r\n', 'Descubra qual o melhor horário para publicar nas redes sociais e tornar o seu post um sucesso', 'Aumente o engajamento do seu perfil nas redes sociais fazendo suas publicações na hora certa.', 'publish', 'closed', 'open', '', 'melhor-horario-para-publicar-nas-redes-sociais', '', '', '2022-09-01 11:35:25', '2022-09-01 14:35:25', '', 0, 'https://beatz.com.br/?p=5552', 0, 'post', '', 0), (5553, 13, '2022-08-01 15:06:48', '2022-08-01 18:06:48', '', '10 Plataformas TOPO', '', 'inherit', '', 'closed', '', '10-plataformas-topo', '', '', '2022-08-01 15:06:48', '2022-08-01 18:06:48', '', 5518, 'https://beatz.com.br/wp-content/uploads/2022/07/10-Plataformas-TOPO.png', 0, 'attachment', 'image/png', 0), (5554, 13, '2022-08-01 15:07:13', '2022-08-01 18:07:13', '', '10-Plataformas-MEIO', '', 'inherit', '', 'closed', '', '10-plataformas-meio', '', '', '2022-08-01 15:07:13', '2022-08-01 18:07:13', '', 5518, 'https://beatz.com.br/wp-content/uploads/2022/08/10-Plataformas-MEIO.png', 0, 'attachment', 'image/png', 0), (5560, 13, '2022-08-01 15:24:26', '2022-08-01 18:24:26', '', 'Estratégias de Conteúdo TOPO', '', 'inherit', 'closed', 'closed', '', 'estrategias-de-conteudo-topo', '', '', '2022-08-01 15:24:34', '2022-08-01 18:24:34', '', 5375, 'https://beatz.com.br/wp-content/uploads/2022/07/Estrategias-de-Conteudo-TOPO.png', 0, 'attachment', 'image/png', 0), (5561, 13, '2022-08-01 15:25:05', '2022-08-01 18:25:05', '', 'Estrategias-de-Conteudo-MEIO', '', 'inherit', '', 'closed', '', 'estrategias-de-conteudo-meio', '', '', '2022-08-01 15:25:05', '2022-08-01 18:25:05', '', 5375, 'https://beatz.com.br/wp-content/uploads/2022/08/Estrategias-de-Conteudo-MEIO.png', 0, 'attachment', 'image/png', 0), (5571, 22, '2022-08-11 13:56:41', '2022-08-11 16:56:41', '\nDestacar a sua marca entre os resultados de pesquisa para e-commerce, pode não ser uma tarefa fácil. Se você acompanha o blog da Beatz, já deve ter entendido que a alta oferta na internet, é um fator determinante para suas campanhas.
\n\n\n\nIsso porque, diferenciar o seu conteúdo, depende do conhecimento e referências para tal ação. Assim, tornando-o único em meio a todas as informações disponíveis na web.
\n\n\n\nDesse modo, essa atitude deve ser implantada tanto nos processos de criação quanto em suas táticas de SEO. Da mesma forma, pode ser utilizada em diversos formatos, até mesmo em técnicas para otimizar os resultados de pesquisa para e-commerce.
\n\n\n\nPara te ajudar com essa tarefa, eu trouxe as principais dicas do Google para aprimorar suas estratégias.
\n\n\n\nQuer entender mais sobre o assunto? Acompanhe o texto e confira!
\n\n\n\nPara facilitar a sua rotina, o Google disponibilizou um vídeo que fala sobre as boas práticas para criação da sua página de produtos. Assim, destacando o seu comércio eletrônico em meio aos seus concorrentes.
\n\n\n\nDe início, temos 4 destaques para os resultados de pesquisa do seu e-commerce. Sendo eles:
\n\n\n\nDesse modo, você poderá aumentar a performance da sua página e atrair a atenção do seu público mais facilmente.
\n\n\n\nPorém, existem outras dicas que podem te ajudar nessa tarefa. Continue a leitura e veja quais são!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2022/09/Inbound-Marketing-para-e-commerce_.png\")
Um ponto fundamental para melhorar seus resultados, é sua dedicação para criação de title tags específicas. A plataforma ressalta que, caso isso não seja feito, o Google realiza uma geração automática.
\n\n\n\nA principal desvantagem de aproveitar o title tag automático, é a grande chance de ocorrer a duplicação de informações. Esse fator pode contribuir para o baixo ranqueamento da sua página.
\n\n\n\nAlém disso, é preciso um cuidado especial quando falamos de tags para produtos. Isso porque, as informações podem demorar para sincronizar, então, é importante ter esse aspecto em mente na hora de criar a sua.
\n\n\n\nEvitar promoções, descontos e ofertas com curta validade. Não é uma boa ideia para esses casos.
\n\n\n\n![\"title-metálico-sobre-superficie-branca\"](\"https://beatz.com.br/wp-content/uploads/2022/08/MEIO.png\")
Facilitar o trabalho do Google pode te garantir um \"tratamento especial\". Por isso, qualificar o seu produto por meio dos dados estruturados, é a melhor forma de assegurar um bom ranqueamento.
\n\n\n\nConfira quais são as informações que não podem faltar:
\n\n\n\nInclua a propriedade oferta nos dados estruturados do produto. Assim, a plataforma de pesquisa vê a sua página como algo que deve ser mostrado primeiro.
\n\n\n\nIsso porque, o navegador entende o seu anúncio como algo especial para quem pesquisa por determinados termos que levam ao seu produto.
\n\n\n\nÉ importante ter em mente que, essa ação não garante o seu post como prioridade. Mas, aumenta as suas chances.
\n\n\n\nUma das principais recomendações da plataforma de busca, é a criação de um perfil comercial, caso a sua empresa tenha presença física. Isso pode ser feito através do Google Business Profile Manager.
\n\n\n\nEssa ação garante uma listagem especial nas SERPs, disponível apenas para empresas físicas.
\n\n\n\nIncluir imagens de alta qualidade pode otimizar a experiência do usuário, fazendo com que o seu site ganhe mais relevância nos resultados de pesquisa para e-commerce.
\n\n\n\nAssim, você pode aumentar as chances de o visitante comprar o seu produto, ao mesmo tempo em que investe em meios para subir nas posições de SERP.
\n\n\n\nGostou das dicas e quer ter acesso a mais artigos como este? Acompanhe o nosso blog e tenha acesso a diversos conteúdos.
\n\n\n\nAté a próxima!
\n', '5 dicas para otimizar os seus resultados de pesquisa para e-commerce', 'Veja quais são as sugestões do Google para que o seu comércio eletrônico alcance as primeiras posições nas SERPs', 'publish', 'closed', 'open', '', 'dicas-para-resultados-de-pesquisa-para-e-commerce', '', '', '2022-09-01 11:33:15', '2022-09-01 14:33:15', '', 0, 'https://beatz.com.br/?p=5571', 0, 'post', '', 0), (5573, 18, '2022-08-12 14:15:24', '2022-08-12 17:15:24', '\nQuando alguém precisa de algum produto ou serviço, é normal nos dias atuais, utilizar um mecanismo de busca para encontrar o que precisa dentro da sua localização. No entanto, a dúvida entre muitos empreendedores, é: como usar o Google meu negócio para destacar minha empresa nas buscas?
\n\n\n\nSendo assim, pensando em ajudar grandes e pequenas empresas, nesse artigo vamos te dar dicas de como utilizar a ferramenta, e te mostrar todos os benefícios que ela pode atribuir para destacar o seu negócio.
\n\n\n\nContinue a sua leitura e descubra todas as informações que você precisa!
\n\n\n\nO Google meu negócio, é uma funcionalidade gratuita que permite que as empresas gerenciem as informações que vão aparecer nos resultados de busca e também no Google Maps.
\n\n\n\nEsse recurso, é aquele que sempre aparece ao lado direito, quando o usuário faz pesquisas relacionadas ao seu segmento de mercado.
\n\n\n\nPortanto, na área indicada é possível gerenciar várias informações da sua empresa, como: endereço, telefone, fotos do estabelecimento e se preferir, interagir com comentários dos seus clientes.
\n\n\n\nSe você tem interesse nessa plataforma, precisa saber como usá-la da forma correta. Então, para facilitar sua vida, segue um passo a passo criado especialmente para você, empreendedor.
\n\n\n\nEm primeiro lugar, é preciso acessar o site do Google meu negócio e clicar em \"Comece agora!\".
\n\n\n\nO próximo passo, é preencher algumas informações relevantes que o formulário vai te solicitar. Como por exemplo:
\n\n\n\nApós verificar se as informações referentes ao contato e endereço estão corretas, você precisa preencher a caixa de autorização a fim de gerenciar o seu negócio.
\n\n\n\nContudo, depois de receber a confirmação, você será encaminhado para outra página onde o Google sugere o envio de um código de verificação postal para o endereço que você forneceu.
\n\n\n\n![\"Comerciante](\"https://beatz.com.br/wp-content/uploads/2022/08/MEIO-1.png\")
Nessa etapa, você será direcionado para o seu painel de controle. No entanto, para começar a fazer as suas edições, você precisa de um código que será enviado pelo Google por correios, que chega em, aproximadamente, 15 dias úteis no seu endereço.
\n\n\n\nEm seu painel, vai aparecer um banner vermelho com o botão “confirmar agora”. Você precisa clicar nele e seguir os passos apontados na carta que será enviada pelo Google, na qual consta o código que deve ser inserido no Google Meu Negócio.
\n\n\n\nLogo após confirmar a sua localização, você poderá adicionar todas as informações complementares para o seu cadastro.
\n\n\n\nDessa forma, incluir fotos da empresa, descrição breve e horário de funcionamento, é muito relevante.
\n\n\n\nAgora que você já conhece mais sobre essa ferramenta e como usá-la da forma correta, é válido conhecer alguns benefícios que a mesma pode oferecer para alavancar a visibilidade do seu estabelecimento.
\n\n\n\nVejamos então, quais são as principais vantagens que essa plataforma de divulgação de pequenas e médias empresas com atuação local pode te oferecer.
\n\n\n\nE aí, está preparado para dar mais evidência à sua empresa com ajuda de uma ferramenta gratuita como o Google meu negócio? Se você gostou desse conteúdo e deseja continuar lendo artigos com dicas imperdíveis como essa, acompanhe o nosso blog e fique sempre por dentro de todas as novidades.
\n\n\n\nEstá sendo lançada uma nova atualização que vai melhorar o algoritmo do Google para revisão de produtos.
\n\n\n\nContudo, a empresa confirmou a melhoria através do Twitter, em julho de 2022, sendo a quarta de uma série de realizações que já estavam sendo processadas.
\n\n\n\nEssa novidade é uma surpresa para você? Isso ocorre porque muitas vezes, as mudanças que o Google proporciona não são avisadas, deixando, normalmente, a maioria das pessoas espantadas.
\n\n\n\nMas não se preocupe, pois, te explicaremos como a ferramenta começa a se portar a partir de agora!
\n\n\n\nAfinal, essa atualização visa destacar e recompensar avaliações de produtos que ofereçam análises mais profundas e valiosas para os usuários da plataforma, incentivando os criadores de conteúdos a desenvolverem produtos de alta qualidade.
\n\n\n\nContinue lendo nosso texto e fique por dentro de todas as novidades!
\n\n\n\nO último lançamento aconteceu em março de 2022, uma das partes do Product Review Update. Ou seja, renova-se o algoritmo do Google para revisão de produtos, a fim de adicionar novos métodos às atualizações executadas desde o ano passado.
\n\n\n\nO algoritmo do Google, mudou com o propósito de exibir análises de produtos de alta qualidade em seus resultados de pesquisa.
\n\n\n\nO ideal, é acompanhar os artigos publicados pela plataforma e seguir suas recomendações. Pois, nele você tem acesso ao padrão desejado. Além disso, proporciona uma boa experiência ao seu usuário.
\n\n\n\nCom esse lançamento, a empresa fez uma lista com algumas recomendações que podem te ajudar nesse processo.
\n\n\n\nConfira a seguir, as orientações propostas pelo Google para a produção de uma boa avaliação:
\n\n\n\nEssa atualização foi executada com o intuito de, proporcionar destaque aos reviews que trazem informações mais relevantes, através de diferentes formatos, como fotos, áudios, vídeos, entre outros.
\n\n\n\n![\"pessoa](\"https://beatz.com.br/wp-content/uploads/2022/08/MEIO-2.png\")
Dessa vez, desenvolve-se um processo de refinamento de revisão de produtos, continuando o que já foi introduzido em março.
\n\n\n\nO próprio algoritmo, foi projetado para recompensar avaliações que compartilham pesquisas mais aprofundadas, ao passo que, ignora conteúdos rasos com informações que podem ser encontradas no site do produtor.
\n\n\n\nContudo, com essas novas modificações, a empresa não incluiu nenhum tipo de orientação. Então, continue explorando novos formatos, como por exemplo:
\n\n\n\nDessa forma, se torna um algo mais atrativo para o seu público, além de seguir todos os padrões exigidos pelo Google.
\n\n\n\nPortanto, os sites que trabalham publicando análises de produtos, são conduzidos a continuar dando destaque aos critérios rigorosos do Google, para assim, produzirem conteúdo de qualidade.
\n\n\n\nEm outras palavras, essa nova atualização, deixa de forma clara, a comprovação de um produto, e deverá conter, por exemplo, fotos de como ele é na vida real.
\n\n\n\nPara isso, você deve deixar essa informação de forma visível e objetiva para o mecanismo e seus leitores.
\n\n\n\nSeja como for, devem ser incluídos detalhes como medidas quantitativas, vantagens, desvantagens e comparação com outros produtos, entre outras soluções.
\n\n\n\nDessa maneira, o Google começa a priorizar avaliações que oferecem algum tipo de valor.
\n\n\n\nOu seja, esqueça réplicas e seja exclusivo! Mostre o seu diferencial para o público e ganhe mais destaque no mundo corporativo.
\n\n\n\nSe você não tem um site que publica análises de produtos, esta atualização não fará tanta diferença para você.
\n\n\n\nPois, não é uma atualização que atinge todos os resultados de pesquisa do algoritmo.
\n\n\n\nPortanto, não se preocupe se você vende produtos em seu site, onde os clientes costumam realizar suas avaliações.
\n\n\n\nEventualmente, essa atualização está se aplicando a sites que fazem análises de produtos em formato longo, da mesma forma que o Wirecutter e CNET.
\n\n\n\nEntão, se você quer melhorar o seu posicionamento na plataforma, siga todas as instruções e torne-se proativo, ou seja, busque informações para garantir mais preparação em todos os seus processos.
\n\n\n\nO intuito é aprimorar o seu conteúdo para que ele não fique genérico. Pense que as informações que você está trazendo, devem ser exclusivas e bem aprofundadas sobre o produto.
\n\n\n\nPor fim, se você sentir que foi impactado de forma negativa, o melhor jeito de melhorar as páginas de avaliação de seus produtos, é seguir as orientações do Google. Assim, ganhará mais relevância entre o seu público.
\n\n\n\nAgora que você já ficou por dentro dessa nova atualização do algoritmo do Google, que tal dar uma olhadinha em nossos outros conteúdos?
\n\n\n\nPublicamos regularmente muitos assuntos relacionados ao mundo digital. Acesse nosso blog e confira agora mesmo!
\n\n\n\nAcesse o nosso blog, confira agora mesmo e esteja preparado para as mudanças que o mercado exige diariamente.
\n\n\n\nAté breve!
\n', 'Algoritmo do Google: revisão de produtos ganha nova atualização', 'Confira agora, todas as mudanças que o Google está proporcionando a partir desse mês!', 'publish', 'closed', 'open', '', 'algoritmo-do-google-revisao-de-produtos', '', '', '2023-09-19 09:20:48', '2023-09-19 12:20:48', '', 0, 'https://beatz.com.br/?p=5616', 0, 'post', '', 0), (5621, 22, '2022-08-16 13:36:06', '2022-08-16 16:36:06', '\nVocê já deve saber do poder que as redes sociais oferecem para o reconhecimento de uma marca, certo? O TikTok, por exemplo, é a plataforma queridinha da indústria musical. Afinal, as playlists dos streaming de música, raramente, se livram de hits da rede social.
\n\n\n\nMas, não é só para a música que o TikTok oferece esse tipo de vantagem. O marketing digital, pode explorar todo o potencial da plataforma.
\n\n\n\nDessa forma, entender como inovar as suas postagens na rede social, é uma tarefa essencial para todos os profissionais que a utilizam.
\n\n\n\nPor isso, preparamos esse guia com 5 dicas de conteúdo para TikTok que farão você se destacar na plataforma.
\n\n\n\nSe quiser entender mais sobre as estratégias que vão alavancar a sua marca no mundo digital, continue a leitura e tire todas as suas dúvidas!
\n\n\n\nDe fato, não só no TikTok, mas também, em diversas outras redes sociais, criar conteúdo relevante pode ser um desafio. Utilizar a plataforma como uma vitrine para a sua empresa pode ser uma das formas de utilizá-la, porém, existem outras maneiras de viralizar o seu conteúdo.
\n\n\n\nIncialmente, é preciso ter em mente que, essa é uma tarefa que demanda tempo, esforço e investimento. Além disso, ela pode não apresentar resultados de imediato.
\n\n\n\nTudo faz parte de um processo, mas, para facilitar a sua jornada na criação de conteúdo para TikTok, trouxemos algumas dicas que podem te ajudar. Confira!
\n\n\n\nUm dos tópicos de maior relevância no TikTok, são os famosos challenges (ou desafios como são conhecidos). Se você está querendo aumentar o seu número de seguidores, aposte nesse tipo de conteúdo.
\n\n\n\nIsso porque, essa categoria de vídeos viraliza com muita rapidez. Além disso, constantemente, vemos um novo desafio surgindo e aparecendo cada vez mais na aba \"for you\".
\n\n\n\nOutra vantagem desse segmento de conteúdo para TikTok, é a possibilidade de criar o seu próprio desafio. Desse modo, estimulando os seus seguidores a repostar ou responder o seu vídeo.
\n\n\n\n![\"grafia](\"https://beatz.com.br/wp-content/uploads/2022/08/MEIO-2-1.png\")
Antes de tudo, eu preciso explicar que o uso de hashtags não é garantia de sucesso para o seu conteúdo no TikTok. Mas, essa é uma estratégia perfeita para atrair pessoas que se interessam pelo seu conteúdo.
\n\n\n\nDesse modo, no TikTok, as hashtags são ferramentas de criação de comunidade. Por isso, é algo que deve ser aplicado nas suas postagens.
\n\n\n\nMas, além disso, é uma forma de garantir que o seu conteúdo apareça entre os vídeos mais populares, aumentando o alcance do seu conteúdo para TikTok.
\n\n\n\nOutro tipo de conteúdo que faz sucesso entre os usuários da plataforma, é a famosa dublagem. Esse tipo de vídeo tem um teor mais cômico e, geralmente, costuma gerar muito engajamento.
\n\n\n\nAlém disso, é possível utilizar músicas e áudios que estão em alta na plataforma. Assim, aumentando suas chances de sucesso na plataforma.
\n\n\n\nMas, não para por aí. Esse tipo de conteúdo para TikTok costuma acontecer por meio da resposta aos vídeos (quando o vídeo original aparece ao lado do seu).
\n\n\n\nDesse modo, cria-se um cenário de associação, em que o seu conteúdo se completa com o que está fazendo sucesso na plataforma.
\n\n\n\nVídeos de opinião têm forte apelo entre o público. Mas, preciso deixar claro que o conteúdo deve ser autêntico e transparecer a sua veracidade. Por isso, se a sua intenção é falar sobre o seu produto, busque por um cliente satisfeito e deixe que ele fale sobre o item.
\n\n\n\nOu então, entenda quais são as principais dúvidas dos seus clientes/seguidores e faça vídeos que respondam essas questões.
\n\n\n\nAssim, além de criar uma comunidade mais unida, você também poderá \"vender\" a sua solução.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/03/2.png\")
Os famosos vídeos de hacks, ou dicas, como também são conhecidos, agradam muitos usuários da plataforma. Além disso, é um conteúdo para TikTok, facilmente, adaptável.
\n\n\n\nDesse modo, é possível oferecer dicas que tenham a ver com a solução que você oferece. Assim, tendo um gancho para a oferta do seu produto ou serviço.
\n\n\n\nEssa estratégia, utiliza muito do funil de vendas, onde você ofereceria conteúdos de topo, por exemplo.
\n\n\n\nGostou das dicas para planejar seu conteúdo para TikTok? Acompanhe nosso blog e veja muito mais!
\n', '5 dicas de conteúdo para TikTok que vão alavancar a sua marca', 'Veja qual o segredo das campanhas de marketing que utilizam a rede social', 'publish', 'closed', 'open', '', 'dicas-de-conteudo-para-tiktok', '', '', '2023-05-22 10:07:49', '2023-05-22 13:07:49', '', 0, 'https://beatz.com.br/?p=5621', 0, 'post', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (5658, 26, '2022-08-15 12:00:53', '2022-08-15 15:00:53', '\nPara um bom trabalho de marketing de conteúdo, os profissionais da área buscam, todos os dias, entender cada vez mais sobre insights de dados analíticos, já que, eles costumam ser grandes e difíceis de manipular.
\n\n\n\nNa era digital, as empresas buscam uma especialização, pois, sentem que o conhecimento de dados é de extrema importância para um crescimento de mercado.
\n\n\n\nEntretanto, grandes parcelas de funcionários estão sempre tentando correr contra o tempo, para realizar em um prazo possível, o processamento de dados.
\n\n\n\nPara que isso aconteça, profissionais de marketing de conteúdo estão criando pilhas de tecnologia avançadas, focadas, principalmente, na privacidade de dados primários.
\n\n\n\nDessa maneira, fica mais fácil criar conteúdo com relevância, encaixado nos critérios do Google, para um bom ranqueamento nos mecanismos de pesquisa.
\n\n\n\nSó para exemplificar, separamos alguns tópicos e 5 tipos de insights de dados para te ajudar a melhorar suas análises de marketing de conteúdo.
\n\n\n\nQuer saber mais sobre o assunto?
\n\n\n\nEntão, continue a leitura e tire todas as suas dúvidas!
\n\n\n\nEm primeiro lugar, para que você entenda o que são dados analíticos, precisa compreender o que é marketing analítico.
\n\n\n\nO marketing analítico é uma frente que se forma através do uso de dados e de tecnologias para corroborar em decisões de campanhas.
\n\n\n\nPortanto, é a área que busca entender os resultados alcançados e as tendências futuras.
\n\n\n\nEntão, a empresa passa a rastrear, coletar e analisar esses dados, que são os analíticos, para conseguir formar estratégias e melhorar seus posicionamentos.
\n\n\n\nFalar sobre a análise de dados é, nos dias atuais, uma polêmica. Pois, já envolveu muitas empresas em processos judiciais.
\n\n\n\nPor isso, agora existem regulamentações governamentais visando as preocupações com a privacidade da população.
\n\n\n\nMas, a prevalência do uso de dados no marketing de conteúdo tende a crescer com o passar dos anos.
\n\n\n\nAcessar dados históricos permite que profissionais percorram onde os interesses dos usuários estão em constantes mudanças.
\n\n\n\nEm conclusão, os interesses dos usuários costumam oscilar muito com os eventos que afetam a sociedade. Isto é, política, moda, cultura pop, entre outros.
\n\n\n\nEm síntese, as abordagens baseadas em dados, fornecem um amparo quanto a essas incertezas.
\n\n\n\nAliás, um dos fatores usados para as estratégias, é a mediação do comportamento do usuário.
\n\n\n\n![\":](\"https://beatz.com.br/wp-content/uploads/2022/08/MEIO-1-1.png\")
Confira a seguir, dicas para impulsionar o ranqueamento do seu conteúdo:
\n\n\n\nA análise de dados históricos permite a antecipação de tendências.
\n\n\n\nEm outras palavras, permite rastrear um conjunto de características, dando insights sobre o comportamento do usuário a longo prazo para estabelecer bases de antecipação detalhadas.
\n\n\n\nDados vinculados de forma categórica a assuntos definidos, tendem a oferecer insights sobre o engajamento do público.
\n\n\n\nDessa maneira, você pode alterar o jeito que sua estratégia de conteúdo é direcionada e, também, suas escolhas editoriais.
\n\n\n\nPortanto, o entendimento de quais categorias seus visitantes costumam navegar, pode te ajudar no direcionamento de seu conteúdo.
\n\n\n\nDados comportamentais abrem muitas oportunidades para a produção de conteúdos assertivos.
\n\n\n\nOs profissionais de marketing de conteúdo, podem utilizar tais dados para visualizar todo o processo da jornada de um cliente até chegar na compra ou rejeição.
\n\n\n\nÉ importante analisar, também, os segmentos definidos pelos usuários, como, por exemplo: localização, horários, frequência de compra, interesses, entre outros destaques.
\n\n\n\nDesse modo, a produção do conteúdo poderá ser personalizada e específica, destacando-se em medidas de desempenho, gerando engajamento e conversões.
\n\n\n\nInsights de dados que são voltados na melhoria de desempenho na pesquisa, precisam levar em consideração outras classificações.
\n\n\n\nComo, por exemplo: posição zero, distribuição de cauda longa, taxas de cliques, prevalência em snippets em destaque e longevidade do conteúdo.
\n\n\n\nDa mesma forma, as preferências variam de acordo com os setores. Portanto, é essencial a utilização de dados para informar suas estratégias de conteúdo.
\n\n\n\nDepois de ter aprendido 5 dicas de insights essenciais para o seu dia a dia no mundo do marketing digital, está na hora de começar a melhorar suas estratégias de conteúdo.
\n\n\n\nO importante, é sempre se manter informado e estudar o máximo possível.
\n\n\n\nAcesse nosso blog e confira outros textos que, com toda certeza, darão suporte ao seu trabalho.
\n\n\n\nA Beatz é uma empresa de marketing digital que pode te ajudar em todo o processo de planejamento de conteúdo.
\n\n\n\nPara conhecer um pouco mais sobre nossas estratégias, entre em contato conosco!
\n', '5 tipos de insights de dados para melhorar suas métricas de marketing de conteúdo', 'Aprenda os principais tipos de dados analíticos que podem impulsionar o seu conteúdo!', 'publish', 'closed', 'open', '', 'insights-de-dados', '', '', '2022-09-01 11:29:28', '2022-09-01 14:29:28', '', 0, 'https://beatz.com.br/?p=5658', 0, 'post', '', 0), (5752, 13, '2022-08-08 15:24:55', '2022-08-08 18:24:55', '', 'Melhor horário de publicação TOPO', '', 'inherit', 'closed', 'closed', '', 'melhor-horario-de-publicacao-topo', '', '', '2022-08-08 15:25:06', '2022-08-08 18:25:06', '', 5552, 'https://beatz.com.br/wp-content/uploads/2022/08/Melhor-horario-de-publicacao-TOPO.png', 0, 'attachment', 'image/png', 0), (5754, 13, '2022-08-08 15:25:22', '2022-08-08 18:25:22', '', 'Melhor-horario-de-publicacao-MEIO', '', 'inherit', '', 'closed', '', 'melhor-horario-de-publicacao-meio', '', '', '2022-08-08 15:25:22', '2022-08-08 18:25:22', '', 5552, 'https://beatz.com.br/wp-content/uploads/2022/08/Melhor-horario-de-publicacao-MEIO.png', 0, 'attachment', 'image/png', 0), (5758, 22, '2022-08-18 11:49:35', '2022-08-18 14:49:35', '\nDe acordo com uma pesquisa feita pelo LinkedIn, nos últimos 5 anos, as demandas por critérios técnicos nas contratações de marketing aumentaram em 47%.
\n\n\n\nEsse indicativo mostra que, as empresas estão abandonando os \"achismos\" no planejamento de estratégias de marketing. Mas, como isso pode afetar o seu trabalho hoje?
\n\n\n\nVocê já deve saber que o setor de marketing está em constante evolução. Por isso, estar um passo à frente é, sem sombra de dúvidas, a chave para o sucesso do seu negócio.
\n\n\n\nDessa forma, trouxemos para você, 3 dicas que podem te ajudar nessa tarefa e fazer com que sua empresa saia na frente nessa corrida. Continue a leitura e confira!
\n\n\n\nVocê já deve saber que o marketing digital é o conjunto de estratégias e ações de marketing executadas por meio de canais on-line para promover produtos, serviços e marcas. Dessa forma, ele é uma das principais maneiras que as empresas têm para se comunicar com o público de forma direta, personalizada e no momento certo.
\n\n\n\nQuando pensamos no marketing do futuro, sabemos que a forma como consumidores e marcas se relacionarão deve ser o foco da sua atenção. Assim, estar antenado em novas perspectivas é a melhor forma de reagir adequadamente às mudanças.
\n\n\n\nPadrões de comportamento, compra e comunicação, são aspectos que apresentarão mudanças no decorrer do tempo. Assim, é preciso manter a mente aberta para tomar as melhores decisões e montar estratégias mais eficientes.
\n\n\n\nAcompanhe as dicas que eu separei para você!
\n\n\n\nOs números apresentados pela pesquisa reforçaram a necessidade de desenvolver técnicas. Por isso, esse é um momento em que você deve estar antenado nas tendências do mercado.
\n\n\n\nAlém disso, é preciso encontrar o equilíbrio entre tantas inovações. Pois, queremos melhorar os resultados, mas, ainda assim, ter destaque no mercado.
\n\n\n\nPorém, existem outros fatores que podem contribuir para um entendimento maior do que está por vir no segmento. Veja quais são!
\n\n\n\nSem sombra de dúvidas, o marketing do futuro será uma batalha constante pela atenção das pessoas. Por isso, se eu pudesse te dar uma única dica, seria: entenda o que elas pensam.
\n\n\n\nFoque seus esforços nisso porque, depois, será muito mais fácil adaptar a tecnologia disponível e conquistar o seu objetivo.
\n\n\n\nIsso, em razão de a tecnologia, assim como o marketing, estarem em evolução constante. Desse modo, se preparar para um futuro longínquo com base nesse fator, não parece uma boa ideia.
\n\n\n\nAgora, as pessoas sempre serão o objetivo primordial e, entender como elas se comportam, compram, pensam e consomem, é o ideal para alcançá-las de forma mais assertiva.
\n\n\n\nEntão, foque seus estudos no alvo de suas campanhas e da sua marca e, apenas depois de ter tudo em mão, busque por tecnologias que possam te ajudar.
\n\n\n\n![\"mulher](\"https://beatz.com.br/wp-content/uploads/2022/08/MEIO-3.png\")
Muito do que você aprendeu no início da sua carreira, não pode ser aplicado nos dias de hoje. Eu já falei aqui e, provavelmente, serei obrigado a repetir: o marketing está em constante mudança.
\n\n\n\nMas, calma. Não vou pedir para você abandonar tudo o que você aprendeu. Porém, é preciso ressignificar alguns conceitos.
\n\n\n\nEssa é a única solução para entender o que fará sentido no marketing do futuro.
\n\n\n\nAlém disso, essa é uma maneira de se preparar para adversidades que possam surgir com o tempo e tomar decisões mais assertivas para o seu negócio.
\n\n\n\nFazer parte de um time de vendas ou comunicação pode parecer um trabalho de formiguinha. O marketing do futuro nos permite simplificar os processos através da automatização. E que tipo de atividades dá para automatizar? Segue a lista:
\n\n\n\nUma das soluções mais comuns para você mergulhar no marketing do futuro é assinar uma plataforma de CRM. Por exemplo, com a Kommo os empresários podem integrar seus canais de comunicação: WhatsApp, Telegram, E-mail, SMS com seus times internos.
\n\n\n\nAssim você garante a eficiência da equipe de vendas e simplifica seus processos, tornando tudo mais fácil para os seus consumidores e colaboradores.
\n\n\n\nE mais uma vez eu vou ter que te alertar sobre as mudanças que agitam o mundo do marketing e tecnologia. A web 3.0 está entre nós e muitos já defendem a chegada da web 4.0.
\n\n\n\nEntendê-la, será algo significativo para suas estratégias de marketing. Por isso, busque pelo máximo de informações possível e atualize o seu repertório sobre o assunto.
\n\n\n\nAfinal, o marketing digital está cada vez mais presente na realidade de empresas de todos os portes. Deixar isso para depois é, sem sombra de dúvidas, uma atitude prejudicial para o seu negócio.
\n\n\n\nA evolução na internet acontece quase que simultaneamente enquanto você lê esse texto. Afinal, a cada minuto uma novidade é inventada, uma nova metodologia surge e mais um conteúdo se torna viral.
\n\n\n\nIsso tudo pode contribuir para mudar os rumos desse desenvolvimento e, acima de tudo, pode mudar o comportamento do público-alvo.
\n\n\n\nVocê já deve ter ouvido falar sobre o marketing 5.0, certo? Esse é o mais novo conceito criado por Philip Kotler para tentar explicar a forma atual pela qual nós consumimos e interagimos com empresas.
\n\n\n\nPara isso, ele analisa a sociedade a partir da insurgência e popularização de diversos recursos tecnológicos que facilitam o cotidiano das pessoas, e que, ao mesmo tempo, podem ser usadas para estratégias de marketing.
\n\n\n\nGostou das dicas e quer saber mais sobre o mercado do marketing e tecnologia? Acompanhe o nosso blog e fique por dentro de todos os detalhes desse universo!
\n\n\n\nNão pense que a conversa sobre marketing digital é um vislumbre de um tempo tão distante assim. Afinal, já é possível se deparar com ferramentas que prometem revolucionar o marketing. A inteligência artificial, por exemplo, vem dominando o mercado e se aperfeiçoando a cada dia.
\n\n\n\nEsse é um marco não só para os profissionais da área, mas também, para o usuário. Isso porque, mecanismos como ChatGPT e Google Bard, são mais comuns no cotidiano de muitos, até mais do que se imagina.
\n\n\n\nPara atender aos requisitos dos usuários e a necessidade de tanto conteúdo, entregue de forma cada vez mais rápido, os motores de pesquisa estão apostando no Machine Learning. Esse é o jeito bonito de dizermos que “quanto mais pesquisamos, mais o buscador aprende”.
\n\n\n\nA Inteligência Artificial de modo geral já domina a corrida entre grandes nomes da internet. Google, Microsoft e muitas outras já investiram na ferramenta a ponto de fazer dela verdadeiros trunfos.
\n\n\n\nDe certo modo, se pararmos para analisar, esse é um método que requer tempo para aprimoramento, mas já define o futuro do desenvolvimento de novas estratégias de marketing. Afinal, toda e qualquer mudança nos tramites da internet, impactam imensamente nos passos dados por profissionais de diversas vertentes dentro do segmento.
\n\n\n\nQueremos saber o que você pensa sobre o assunto! Já tivemos que nos adaptar ao surgimento da Inteligência Artificial, será que logo teremos novidades nesse segmento? E como você acha que isso pode impactar o desenvolvimento de estratégias de marketing?
\n\n\n\nAinda sobre o papel dos buscadores no cotidiano do usuário, um cenário que pode se destacar e desbancar grandes empresas está evoluindo de maneira tímida no horizonte das redes sociais.
\n\n\n\nO TikTok chegou de maneira abrupta no cenário das plataformas de conteúdo. Os vídeos curtos fizeram sucesso durante o período de pandemia, o que ninguém imaginava era o poder promissor dessa rede.
\n\n\n\nAté os dias de hoje podemos ver ela crescer e conquistar novos mercados a cada momento. A publicidade, por exemplo, já encontrou um grande suporte dentro da plataforma e os usuários parecem gostar do algoritmo e dos conteúdos que a plataforma oferece.
\n\n\n\nAfinal, não é qualquer um que consegue desbancar o Google como ferramenta de pesquisa, certo?
\n\n\n\nÉ isso mesmo! O TikTok hoje, tem oferecido diversos recursos que corroboram com a perda de espaço de outros buscadores. De acordo com pesquisas realizadas pelo Capterra, plataforma de comparação de softwares empresariais, 37% dos Gen Z abandonaram os buscadores tradicionais (Google, Yahoo, Bing etc.).
\n\n\n\nQuer saber mais sobre esse tema? Você pode ficar por dentro de todos os detalhes acessando o artigo completo sobre como as redes sociais poderão desbancar o líder dos buscadores, aqui mesmo no blog da Beatz!
\n\n\n\nVocê já deve conhecer o Beatz Podcast, não é mesmo? Se não conhece, sinto lhe informar, mas, você está perdendo bate-papos únicos sobre o mundo do marketing digital. Tudo que você precisa para entender a fundo as vertentes dessa área tão vasta, estão em um só lugar.
\n\n\n\nSão episódios semanais com convidados que vão enriquecer o seu repertório e trazer informação de qualidade para você.
\n\n\n\nToda terça-feira às 18h30, lá no nosso canal no Youtube. E depois, você tem acesso ao episódio completo em nosso perfil no Spotify. Acesse agora mesmo e comece a maratonar!
\n\n\n\nNos vemos na próxima!
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\n\n\n\nContudo, muitas vezes, essa etapa não recebe a devida atenção e, pode parecer, fácil à primeira vista, abordar e aplicar uma medição dessa operação.
\n\n\n\nDecerto, o ponto imprescindível dessa execução é a exploração em várias camadas do RUM, Real User Measurements.
\n\n\n\nPor isso, observar essa ferramenta de monitoramento de usuário real, provê uma imagem mais detalhada de dados concretos.
\n\n\n\nMas, o RUM, é uma pequena parte de como medir o impacto e o progresso de seu site.
\n\n\n\nContinue lendo o texto e aprenda uma outra maneira de melhorar o desempenho de sua página.
\n\n\n\nPrimeiramente, você precisa entender o que é e como funciona o Real User Measurements.
\n\n\n\nEnfim, a sigla significa: medidas reais do usuário no gerenciador de tráfego do Azure.
\n\n\n\nE, funciona, basicamente, fazendo um roteamento através dos aplicativos de clientes. Fazendo-os verificar a latência para outras regiões, conforme adquirem informações nas redes de usuários finais em que são usados.
\n\n\n\nO Google estabeleceu pela primeira vez, em 2017, o Chrome UX Report, ou seja, o conjunto de dados disponíveis de medições reais de usuários.
\n\n\n\nDessa maneira, o relatório reúne dados de desempenho de páginas para usuários de milhões de sites.
\n\n\n\nPor isso, o ideal é utilizar um programa certo; só assim, o UX Report transmitirá uma enorme coleção de dados de desempenho da web com um recurso claro e acessível.
\n\n\n\nPorém, antes de tudo, você precisa entender a melhor forma de utilizar dados compilados. Para isso, vamos analisar as principais Web Vitals do Chrome.
\n\n\n\n![\"desenho](\"https://beatz.com.br/wp-content/uploads/2022/08/MEIO-4.png\")
Por ser uma empresa em constante desenvolvimento, o Google sempre busca maneiras de fornecer aos usuários uma experiência mais confortável e precisa.
\n\n\n\nAo passo que, a empresa não mede esforços para capacitar proprietários e potencializar seus sites.
\n\n\n\nPorém, a maneira mais eficiente de alcançar o sucesso é saber, acima de tudo, quais regras e padrões seguir.
\n\n\n\nEm 2020, o Google lançou um conjunto de métricas para auxiliar no desempenho de páginas conforme o impacto da experiência do usuário.
\n\n\n\nDesse modo, as principais Web Vitals foram lançadas. Portanto, uma das maiores empresas do mundo, reduziu a pontuação da experiência do usuário em três medidas principais:
\n\n\n\nÉ a medida do tempo que leva desde o início do carregamento de uma página até o momento em que a maior parte do conteúdo é renderizada na tela.
\n\n\n\nÉ a medida do atraso a partir da entrada, até a primeira interatividade de uma página. Isto é, o tempo entre uma ação e quando o navegador responde essa ação.
\n\n\n\nÉ a medida da mudança de layout que ocorre em um site. Por exemplo, mudanças de aparência de botões, imagens e anúncios.
\n\n\n\nDessa forma, juntos, os três elementos do Core Web Vitals oferecem insights fortes o suficiente para uma boa experiência de usuário.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2022/09/Marketing-de-performance_.png\")
O mecanismo de busca do Google não é uma ferramenta de fácil compreensão, mas, ele possui uma base definitiva.
\n\n\n\nDesde que, você preze pela garantia de uma experiência de pesquisa suave e eficiente para todos os seus usuários.
\n\n\n\nPor isso, o Google muda frequentemente seu algoritmo de pesquisa, buscando atender a todas as demandas populacionais.
\n\n\n\nPortanto, é importante saber os elementos certos para depositar seu foco e trabalho, permitindo, assim, que o posicionamento do seu site cresça.
\n\n\n\nVeja abaixo alguns elementos que merecem ser priorizados para um bom posicionamento:
\n\n\n\nCom o avanço tecnológico, os empresários tendem a não aceitar pouco; eles querem que um site atraia visitantes regularmente.
\n\n\n\nAssim, as pessoas que navegam na internet, estão buscando páginas com uma boa velocidade de carregamento e, que comportem uma boa visualização em dispositivos móveis.
\n\n\n\nContudo, entender e otimizar os Core Web Vitals, é um ponto essencial para prosperar nesse mundo digital.
\n\n\n\nDepois de ter aprendido maneiras de otimizar sua página na internet, está na hora de começar a pôr tudo o que aprendeu em prática.
\n\n\n\nPortanto, se você refinar a experiência do usuário, também vai melhorar o desempenho do seu site nos mecanismos de busca.
\n\n\n\nO importante, é sempre seguir as orientações e regras do Google para desempenhar um bom ranqueamento de seus conteúdos.
\n\n\n\nPor fim, se você precisa de mais informações para deslanchar no mundo digital, acompanhe nosso blog e fique por dentro de mais notícias e novidades!
\n', 'Core Web Vitals: aprenda a melhorar o posicionamento do seu site', 'Entenda agora como elevar o desempenho do seu site através da experiência do usuário ', 'publish', 'closed', 'open', '', 'core-web-vitals', '', '', '2023-12-08 09:44:42', '2023-12-08 12:44:42', '', 0, 'https://beatz.com.br/?p=5784', 0, 'post', '', 0), (5786, 13, '2022-08-10 09:09:37', '2022-08-10 12:09:37', '', 'TOPO (1)', '', 'inherit', 'closed', 'closed', '', 'topo-1-2', '', '', '2022-08-10 09:09:46', '2022-08-10 12:09:46', '', 5658, 'https://beatz.com.br/wp-content/uploads/2022/08/TOPO-1-1.png', 0, 'attachment', 'image/png', 0), (5787, 13, '2022-08-10 09:10:06', '2022-08-10 12:10:06', '', 'MEIO-1-1', '', 'inherit', '', 'closed', '', 'meio-1-1', '', '', '2022-08-10 09:10:06', '2022-08-10 12:10:06', '', 5658, 'https://beatz.com.br/wp-content/uploads/2022/08/MEIO-1-1.png', 0, 'attachment', 'image/png', 0), (5790, 13, '2022-08-10 09:20:09', '2022-08-10 12:20:09', '', 'TOPO (2)', '', 'inherit', 'closed', 'closed', '', 'topo-2-2', '', '', '2022-08-10 09:20:23', '2022-08-10 12:20:23', '', 5621, 'https://beatz.com.br/wp-content/uploads/2022/08/TOPO-2-1.png', 0, 'attachment', 'image/png', 0), (5791, 13, '2022-08-10 09:20:48', '2022-08-10 12:20:48', '', 'MEIO-2-1', '', 'inherit', '', 'closed', '', 'meio-2-1', '', '', '2022-08-10 09:20:48', '2022-08-10 12:20:48', '', 5621, 'https://beatz.com.br/wp-content/uploads/2022/08/MEIO-2-1.png', 0, 'attachment', 'image/png', 0), (5793, 22, '2022-08-19 11:54:06', '2022-08-19 14:54:06', '\nSEO e UX para conquistar pessoas.
\n\n\n\nEsse é o objetivo das estratégias de marketing atuais. Mas, como chegamos ao resultado que vemos hoje no mercado?
\n\n\n\nEm primeiro lugar, é preciso entender que os mecanismos de pesquisa não ligam apenas para as estratégias maçantes de link building. Hoje, eles percebem se o seu site oferece uma boa experiência ao usuário.
\n\n\n\nDessa forma, os padrões de consumo de conteúdo, bem como, a interatividade e permanência dos visitantes, indicam a relevância das suas páginas para o buscador.
\n\n\n\nPor isso, entender o seu público e pensar como ele, é a chave para o sucesso do ranqueamento do seu site. Assim, é preciso conquistar pessoas para dominar o Google.
\n\n\n\nMas, você sabe como trabalhar as estratégias de SEO e UX de forma eficiente?
\n\n\n\nÉ isso que proponho explicar nesse artigo. Então, se você tem dúvidas sobre o assunto, acompanhe o texto e fique por dentro de todos os detalhes que vão colocar as suas páginas no topo das pesquisas.
\n\n\n\nDe fato, esses são termos que devem fazer parte da sua rotina. Afinal, são eles que farão você alcançar o objetivo que definimos anteriormente: conquistar pessoas.
\n\n\n\nSe você não entende como eles são importantes para o marketing digital da sua empresa, não precisa se preocupar. Hoje vou te explicar todos os detalhes!
\n\n\n\nO Search Engine Optimization, ou Otimização para Motores de Busca, são as ações que devem ser tomadas para ranquear o seu site nas primeiras posições do buscadores online. Assim, tornando o seu conteúdo e marca mais visível.
\n\n\n\nAtravés dessas medidas, a inteligência artificial do mecanismo de pesquisa entende que o seu site merece ser indexado e, com base em sua relevância e outras métricas, ocupar o topo das SERPs.
\n\n\n\nPara implementar estratégias de SEO de qualidade, é preciso se basear em critérios técnicos, como:
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2022/09/Vender-mais.png\")
Ao contrário do que vemos no SEO, onde utilizamos técnicas que agradam os buscadores, no UX investimos esforços para melhorar a experiência do usuário.
\n\n\n\nComo vimos anteriormente, a permanência do seu visitante e, também, o seu nível de interatividade, contribuem para o sucesso do seu site.
\n\n\n\nÉ isso que as técnicas e estratégias de UX se propõem a fazer. Ou seja, centralizam suas ações na experiência do usuário.
\n\n\n\nAssim, por meio do UX, as empresas buscam entender as dificuldades do usuário e determinar qual a melhor forma de tornar a página funcional.
\n\n\n\nVimos que os dois conceitos são parte fundamental do processo de criação de uma página e, até mesmo, de uma campanha de marketing digital. Mas, como unir as duas estratégias?
\n\n\n\nUma lenda permeia entre diversas agências de marketing digital, em que o profissional de UX e o especialista em SEO, quase sempre, divergem de opinião. Essa é uma visão limitada, porém, não totalmente equivocada.
\n\n\n\nIsso porque, apesar de almejarem o mesmo objetivo, esses profissionais percorrem caminhos diferentes para a alcançá-lo. Enquanto um visa as técnicas para ranqueamento nos buscadores, o outro prioriza a experiência do usuário.
\n\n\n\nPor isso, a conciliação de ideias deve ser incentivada, já que, ambos os trabalhos são essenciais para o ranqueamento da página. Existem algumas dicas que podem sintonizar a linha de raciocínio e fazer com que os setores caminhem em sincronia. Acompanhe o texto!
\n\n\n\n![\"Profissional](\"https://beatz.com.br/wp-content/uploads/2022/08/MEIO-5.png\")
Se essa é a primeira vez que ouve falar sobre esses conceitos, ou se você está buscando por formas de otimizar suas estratégias, a Beatz pode te ajudar!
\n\n\n\nContamos com uma equipe de profissionais que entregarão o melhor resultado para a sua empresa, através de estratégias eficientes de SEO e UX.
\n\n\n\nQuer conhecer um pouco mais sobre o trabalho da Beatz Marketing Digital? Acesse nosso site e confira todos os detalhes!
\n\n\n\nAgora, se você quer receber mais dicas como essa, você tem que acompanhar o nosso blog! Todo dia, um novo artigo que vai te mostrar mais detalhes sobre o mundo do marketing.
\n\n\n\nAcesse e confira!
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\n\n\n\nA gigante da tecnologia, Meta, já não possui o mesmo desempenho em receita publicitária que tinha antes das mudanças da Apple. Com isso, novas formas de anúncio foram surgindo e, agora, a empresa investe em uma ferramenta de automação de marketing para pequenas empresas.
\n\n\n\nO Advantage+ da Meta, tem a proposta de otimizar o investimento de pequenos anunciantes, através de automação e IA mais avançadas. Mas, não se preocupe, eu reuni todos os detalhes que você precisa saber sobre a novidade.
\n\n\n\nContinue até o fim do artigo e tire todas as suas dúvidas sobre o assunto!
\n\n\n\nA ferramenta Advantage+, tem uma funcionalidade simples, mas, que pode aprimorar as estratégias de pequenas empresas. Como vimos acima, através de sistemas de automação de marketing e IA avançada, o produto tem o objetivo de segmentar, não só o público, mas também, o anúncio em si.
\n\n\n\nDesse modo, através de poucos cliques, você poderá entregar formatos diferentes que, poderão ser distribuídos entre uma seleção de público feita pela ferramenta. Assim, entregando o melhor conteúdo para determinado usuário.
\n\n\n\nDe fato, essa é uma forma muito prática de criar suas peças de marketing e, sem sombras de dúvida, vão aprimorar suas campanhas futuras. Mas, existe muito o que se discutir sobre o assunto. Continue a leitura, e entenda o que precisa ser feito e quais as vantagens para a sua empresa.
\n\n\n\nJá existe um planejamento, em execução, para mudanças na ferramenta, fator que pode trazer ainda mais resultados para a sua empresa. Confira quais são as atualizações que estão sendo feitas:
\n\n\n\n![\"tela](\"https://beatz.com.br/wp-content/uploads/2022/08/MEIO-6.png\")
Essa é a principal dúvida, não é mesmo?
\n\n\n\nEm um primeiro momento, podemos dizer que sim. Afinal, ferramentas que segmentam o seu público são sempre bem-vindas. Mas, para além disso, podemos afirmar que as intenções são das melhores.
\n\n\n\nIsso porque, a empresa Meta, como vimos anteriormente, está sofrendo pressão constante para melhorar os seus resultados com anúncio. Devido a uma queda nos lucros com a contratação de serviços do tipo, após as mudanças da Apple, a empresa teve que inovar e, pensar muito bem nos seus passos.
\n\n\n\nTendo isso em mente, a aposta em soluções como o Advantage+ indica certa assertividade. Isso porque, os investimentos da Meta estão sendo altos para se recuperar.
\n\n\n\nUma das principais questões que temos sobre a solução, é a vantagem que isso pode proporcionar a longo prazo para os pequenos anunciantes. Afinal, por ser algo novo, ainda não temos muito como comparar. Por isso, aqui na Beatz, estamos ansiosos pelos próximos relatórios da rede social.
\n\n\n\nMas, fique tranquilo. A conclusão é de que esse será um bom recurso para você que quer investir em soluções mais assertivas neste momento. Porém, é importante ter em mente que isso pode não apresentar resultados tão bons futuramente.
\n\n\n\nAcompanhe o nosso blog e saiba de todas as novidades com antecedência. Traremos todas as informações para você escolher com a certeza de bons resultados!
\n\n\n\nEu não canso de repetir: já ouviu o Beatz Podcast hoje?
\n\n\n\nVocê não pode perder, todas as terças-feiras às 18h30, um papo diferente sobre o universo do marketing digital. Se você quer se aprofundar em discussões importantes sobre temas variados ou pegar insights para seus projetos, já tem o lugar certo!
\n\n\n\nAcesse agora mesmo nosso canal no Youtube, ou ouça através do Spotify!
\n\n\n\nA pouco mais de um ano, o jornal Folha de São Paulo, lançava uma matéria sobre a popularização dos Podcasts durante a pandemia. O que falava especificamente do desempenho no mercado cultural, hoje, tornou-se um trunfo no meio coorporativo.
\n\n\n\nDe fato, a popularização desse tipo de recurso foi notória. Naquela época, estimava-se que cerca de 40% da população entre 16 e 65 anos já havia consumido algum programa do tipo.
\n\n\n\nHoje, os dados continuam estáveis e promissores.
\n\n\n\nEssa é uma tendência que resistiu. Atualmente, o Brasil está na terceira colocação de países que mais ouvem Podcast, com cerca de 30 milhões de consumidores.
\n\n\n\nMas, você sabe como isso pode ser aplicado ao seu negócio?
\n\n\n\nIsso mesmo, o sucesso foi tanto que o formato alcançou as empresas e, diversas marcas fazem uso do recurso para ampliar o alcance do seu público e gerar mais engajamento.
\n\n\n\nJá sabe se você está pronto para ter um Podcast para empresas? Acompanhe o texto e veja se esse universo é para o seu negócio!
\n\n\n\nA essa altura do campeonato, você provavelmente conhece e acompanha um desses programas, ou, ao menos já ouviu falar do formato. Os podcasts têm a proposta de um programa de rádio, mas, com a particularidade de ser on-demand.
\n\n\n\nOu seja, funciona através das demandas de determinado público. Assim, podendo ser ouvido em qualquer lugar e a qualquer momento.
\n\n\n\nEsse fator, é o principal atrativo para os consumidores e, é uma grande vantagem para quem utiliza a estratégia de podcast para empresas.
\n\n\n\nIsso porque, adaptar o seu conteúdo às novidades e desejos do seu público, não é muito difícil em um formato como esse.
\n\n\n\nAlém disso, é um produto muito fácil de ser consumido e se adapta à rotina de empreendedores e profissionais ocupados. Então, se esse é o seu público, você deve começar a pensar sobre a ideia.
\n\n\n\nOutra vantagem é a liberdade de conteúdo que você pode abordar. Assim, sua empresa pode apostar em temas como: cultura, política, educação, economia, empreendedorismo ou temas que se relacionem com o seu produto/serviço.
\n\n\n\nSeja para suas estratégias de branding ou para qualificar os seus leads, o podcast pode te ajudar.
\n\n\n\nSe você já está com um programa em mente, mas não sabe por onde começar, eu trouxe algumas dicas que te ajudarão a colocar suas ideias em prática. Acompanhe!
\n\n\n\nCom a popularização dos podcast, diversas plataformas de streaming em áudio investiram na novidade. Atualmente, não é muito difícil encontrar uma que te agrade.
\n\n\n\nA seguir, você pode ver quais são as principais empresas do mercado que atuam no segmento e fornecem o suporte necessário para você começar a produzir o seu.
\n\n\n\n![\"fones-de-ouvido-sobre-microfone-para-podcast\"](\"https://beatz.com.br/wp-content/uploads/2022/08/MEIO-7.png\")
Como você pode ver, existe um universo vasto de possibilidades. Entre temas e plataformas, você ainda precisa definir um formato. São muitas coisas a se pensar, mas, com o planejamento certo, você vai conseguir!
\n\n\n\nPara facilitar o seu trabalho, eu trouxe alguns tipos populares de podcasts para empresas. Agora, é só escolher qual se encaixa melhor com o seu negócio.
\n\n\n\nEsse é um formato muito popular entre as empresas adeptas ao mundo de podcasts. Nele, existe o host, ou seja, o responsável por conduzir a conversa com um determinado convidado.
\n\n\n\nÉ importante ressaltar que, nesse tipo de programa é preciso pensar, e muito, nos entrevistados que vão ao seu programa. Além da escolha ter que ser condizente com o seu conteúdo, o escolhido deve apresentar boa desenvoltura e, também, trazer mais visitantes para o seu podcast.
\n\n\n\nInclusive, esse é o formato adotado pelo Beatz Podcast. Você já acompanha a gente no Spotify? Ter programas como referência é uma boa forma de definir o seu estilo. Acesse agora mesmo o nosso perfil e junte o útil ao agradável.
\n\n\n\nAqui, nos aproximamos mais do que podemos acompanhar no rádio. Assim, tendo um viés jornalístico e focando nas notícias do setor em que a sua empresa está inserida.
\n\n\n\nPorém, ao contrário do que vemos no radiojornalismo, os podcast possibilitam o acesso em qualquer horário e, também, uma linguagem menos engessada. Ou seja, você não precisa se prender a notícias do dia.
\n\n\n\nMuito parecido com o formato de entrevista, nesse aqui, também temos o host, mas, contamos com a presença de mais de um entrevistado. Assim, assumindo o formato de mesa-redonda.
\n\n\n\nEm um painel, tornar a conversa mais dinâmica não é um problema. Além disso, você pode propor diferentes pontos de vista sobre um determinado assunto, tornando a discussão mais rica.
\n\n\n\nEntretanto, existem mais dificuldades técnicas: sobrepor vozes, conciliar agenda e investir em equipamentos, são algumas das adversidades. Mas, como eu disse antes, com um bom planejamento, tudo é possível!
\n\n\n\nO formato de podcast individual é perfeito para quem está começando. Com ele, não é preciso conciliar agenda, investir em muitos equipamentos, além de ter a edição mais simples.
\n\n\n\nMas, é preciso ter em mente que o apresentador deve possuir bagagem suficiente para conduzir o episódio que, nesse caso em específico, pode ser mais curto.
\n\n\n\nEsse estilo de programa é perfeito para quem está buscando por modos de aumentar o reconhecimento de marca.
\n\n\n\nExistem dois campos que devem ser observados nessa etapa. O primeiro, o planejamento em si, é onde definimos o seu objetivo e a forma como o conteúdo será exposto.
\n\n\n\nMas, também, precisamos dar atenção aos critérios técnicos do processo de criação e implementação do seu novo programa. Por isso, separei alguns detalhes que não podem faltar no seu checklist.
\n\n\n\nAgora, você tem tudo que precisa para montar o seu podcast. Acha que a sua empresa está pronta para investir nessa solução?
\n\n\n\nAcompanhe o blog da Beatz e confira mais dicas para aumentar o reconhecimento da sua empresa nos meios digitais. E não esquece de visitar o nosso perfil no Spotify. Você também pode acessar o nosso canal no Youtube e acompanhar os episódios ao vivo (todas as terças-feiras às 18h30).
\n\n\n\nTe espero lá!
\n', 'Podcast para empresas: entenda se o seu negócio precisa de um', 'Saiba como esse investimento pode ser vantajoso e descubra se é isso que está faltando para você ter sucesso', 'publish', 'closed', 'open', '', 'podcast-para-empresas-entenda-se-o-seu-negocio-precisa-de-um', '', '', '2022-09-01 11:10:52', '2022-09-01 14:10:52', '', 0, 'https://beatz.com.br/?p=5823', 0, 'post', '', 0), (5829, 13, '2022-08-12 13:58:40', '2022-08-12 16:58:40', '', 'mulher-olhando-laptop', '', 'inherit', 'closed', 'closed', '', 'topo-5', '', '', '2022-08-19 11:53:36', '2022-08-19 14:53:36', '', 5793, 'https://beatz.com.br/wp-content/uploads/2022/08/TOPO-5.png', 0, 'attachment', 'image/png', 0), (5830, 13, '2022-08-12 13:59:02', '2022-08-12 16:59:02', '', 'MEIO-5', '', 'inherit', '', 'closed', '', 'meio-5', '', '', '2022-08-12 13:59:02', '2022-08-12 16:59:02', '', 5793, 'https://beatz.com.br/wp-content/uploads/2022/08/MEIO-5.png', 0, 'attachment', 'image/png', 0), (5834, 22, '2022-08-25 11:17:15', '2022-08-25 14:17:15', '\nA internet está mudando, não tem como negar. A forma como o público tem consumido conteúdo sofreu drásticas alterações e, estamos procurando por coisas cada vez mais rápidas e dinâmicas.
\n\n\n\nTer isso em mente, vai te ajudar a se preparar para o futuro e, também, pensar em novos formatos para suas campanhas e estratégias de marketing. As mudanças do Instagram, por exemplo, já são um fato no meio corporativo e aceitá-las pode ser muito benéfico para sua empresa.
\n\n\n\nAntes de mais nada, você sabe quais são essas mudanças? Se você não tem acompanhado notícias sobre o assunto, continue a leitura e veja todos os detalhes que vão otimizar suas estratégias de marketing na plataforma.
\n\n\n\nBoa leitura!
\n\n\n\nVocê provavelmente já ficou sabendo das comparações entre as duas plataformas.
\n\n\n\nOs vídeos que foram implementados na rede social lá em 2013, quando a atual Meta comprou o aplicativo, ao longo dos anos foram ganhando, cada vez mais espaço.
\n\n\n\nEsse fator resultou em mudanças de interface e, após o surgimento da plataforma de vídeos chinesa, os recursos do Instagram ficaram cada vez mais diferentes.
\n\n\n\nEssas mudanças geraram revolta no público, e foram mobilizadas campanhas para que o \"Instagram voltasse a ser o Instagram\". A pressão foi ainda maior quando influenciadores entraram na discussão e exigiram que as mudanças parassem.
\n\n\n\nKim Kardashian e Kylie Jenner deixaram claro o seu descontentamento a respeito dos vídeos, cada vez mais comuns no feed. Mas, não parou por aí.
\n\n\n\nAs declarações dessas influenciadoras geraram uma resposta da plataforma, dada por Adam Mosseri, chefe da rede social. Na resposta, ele afirmou que os vídeos eram parte das novas estratégias do Instagram e as mudanças continuariam.
\n\n\n\nConfirmando então, o foco do aplicativo em vídeos, cada vez mais próximo do que encontramos no TikTok.
\n\n\n\n![\"ícone](\"https://beatz.com.br/wp-content/uploads/2022/08/MEIO-8.png\")
Como você viu anteriormente, a pressão de grandes influenciadores gerou resposta da plataforma. Apesar de Mosseri vir a público dizer que esse seria o futuro do Instagram, o movimento iniciado na rede social gerou resultado.
\n\n\n\nA rede social prometeu rever o sistema a entrega exagerada de vídeos, mas, ainda defende a entrega de vídeos no feed. De acordo com o chefe da plataforma, os dados do Instagram apontam uma maior interação do público com o formato de vídeos.
\n\n\n\nEspecialistas dizem que esse fator pode estar ligado a entrega superior de conteúdo em formato de vídeos, com plataformas como TikTok e, agora, no Instagram, os usuários tendem a consumir menos imagens estáticas.
\n\n\n\nPor isso, os dados informam uma interação maior do público com esse tipo de conteúdo.
\n\n\n\nA resposta para essa pergunta se estende a diversas outras situações que envolvem mudanças em redes sociais. Atualmente, as plataformas de mídia social são ferramentas fundamentais em estratégias de marketing digital.
\n\n\n\nAs mudanças acontecem a todo momento e, em sua grande maioria, podem impactar em suas campanhas. Os vídeos, por exemplo, indicam uma mudança de consumo que permite potencializar os próximos conteúdos que você cria para a sua marca.
\n\n\n\nAcima de tudo, atualizar o seu repertório é essencial para que você não fique atrás da concorrência. Assim, criando materiais relevantes e que gerem curiosidade no seu público. Além disso, aumentar o engajamento dos seus seguidores, fica muito mais fácil quando você sabe o que eles procuram.
\n\n\n\nObviamente, quando olhamos as discussões a respeito da entrega de conteúdo no Instagram, sabemos que as mudanças são em nível global. Mas, o fato abre caminhos para que você estude o seu público-alvo.
\n\n\n\nQuer mais notícias, novidades e dicas para administrar as suas campanhas de marketing digital? Acompanhe o nosso blog e fique por dentro de todos os detalhes sobre o assunto!
\n\n\n\nJá conhece o Beatz Podcast? Toda terça-feira às 18h30 em nosso canal no Youtube e depois, você pode acompanhar na integra lá no nosso perfil no Spotify, ou então, ver os melhores cortes em nosso Instagram.
\n\n\n\nNão perca tempo e corre para acompanhar, convidamos sempre um especialista para falar sobre assuntos envolvendo práticas para potencializar suas campanhas de marketing digital.
\n\n\n\nAté a próxima!
\n\n\n\nMuitas são as empresas que desejam uma liderança de pensamento, mas, poucas conseguem dominar essa estratégia na hora de produzir conteúdo.
\n\n\n\nPor isso, é importante que a inovação e atualização de suas estratégias sejam sempre renovadas para uma boa composição de marketing de liderança.
\n\n\n\nDessa forma, esse tipo de marketing, voltado para a liderança, tende a te fornecer uma imagem de autoridade.
\n\n\n\nDessa maneira, você deve buscar aprimorar seus métodos quando perceber que sua marca já conquistou a confiança de clientes, buscando assim, transmitir credibilidade para o setor.
\n\n\n\nNesse sentido, separamos algumas dicas para você aprender a produzir um conteúdo com liderança de pensamento.
\n\n\n\nContinue a leitura e desfrute de todos os tópicos.
\n\n\n\nLíderes de pensamento propagam firmeza, fazendo com que outras pessoas o procurem para buscar insights.
\n\n\n\nAssim, um conteúdo de liderança de pensamento inclui pesquisas, opiniões ou até mesmo previsões futuras.
\n\n\n\nEm resumo, esse tipo de material pode fazer menção a eventos atuais, avaliar tendências e desatar debates com outros líderes.
\n\n\n\nE podem ser produzidos em muitos formatos, como: e-books, infográficos, webinars, podcasts, entre outros.
\n\n\n\nA vantagem de uma boa produção de marketing de conteúdo pode demorar um tempo para ser contemplada.
\n\n\n\nA princípio, o processo de reconhecimento de marca é de longa data.
\n\n\n\nPor isso, separamos 3 benefícios que um bom conteúdo de liderança de pensamento pode atribuir para a sua empresa.
\n\n\n\nSegundo uma pesquisa feita pela Edelman e pelo LinkedIn, 60% dos entrevistados asseguraram achar o conteúdo de liderança de pensamento de uma marca, mais confiável do que outros materiais tradicionais do marketing digital.
\n\n\n\nDessa forma, ele te proporciona uma voz autoritária no setor, ganhando reconhecimento não apenas pelos clientes, mas, por profissionais da área jornalística e, até mesmo, de influenciadores.
\n\n\n\nProduções de conteúdos com o intuito de liderança, podem classificar palavras-chave com algum grau de relevância, e também, encaminhar o tráfego orgânico do seu site.
\n\n\n\nA inclusão de backlinks é de extrema importância para a autoridade de domínio e a classificação da sua plataforma no algoritmo.
\n\n\n\nPor consequência, a liderança de pensamento te ajuda a ganhar backlinks de domínios autorizados, isto é, o que os métodos tradicionais não conseguem proporcionar.
\n\n\n\nCom um conteúdo líder, você pode garantir mais leads competentes, principalmente os clientes B2B.
\n\n\n\nPois, grande parcela deles são conhecedores de seus setores. E, assim, podem buscar em você um provedor de soluções.
\n\n\n\n![\"peças](\"https://beatz.com.br/wp-content/uploads/2022/08/MEIO-1-2.png\")
Não é fácil criar uma estratégia de liderança de pensamento. Dessa maneira, a criação é muito diferente de um guest post, por exemplo.
\n\n\n\nPor isso, separamos 5 tópicos para te ajudar a começar essa nova jornada.
\n\n\n\nO principal ponto para começar, é conseguir identificar aquilo que o diferencia de seus concorrentes.
\n\n\n\nOu seja, pensar em ângulos e perspectivas únicas podem te ajudar a alavancar sua marca.
\n\n\n\nPara que seu conteúdo seja analisado com autoridade, é essencial que o autor, ou seja, a pessoa que assina suas produções, seja um indivíduo com experiência e conhecimento, como por exemplo, executivos, diretores, etc.
\n\n\n\nPara aproveitar todo o material criado para essa estratégia, você pode utilizá-lo em vários formatos.
\n\n\n\nPor exemplo, no e-mail marketing, na geração de leads ou em outras partes da jornada do cliente.
\n\n\n\nDesse modo, tente entrar em contato com editores e gerentes de conteúdo para incentivá-los a publicar o conteúdo da sua marca.
\n\n\n\nNesse sentido, seus alvos devem ter uma autoridade de domínio mais alta do que seu site.
\n\n\n\nUma das etapas que necessita de mais tempo para ser executada, é a criação de um conteúdo de qualidade.
\n\n\n\nPara isso, a produção deve ter alguns requisitos. São eles:
\n\n\n\nPara conseguir uma liderança de pensamento, compartilhe suas criações nas mídias sociais.
\n\n\n\nDessa maneira, você terá mais oportunidades de engajar e formalizar um público fiel.
\n\n\n\nPortanto, faça as divulgações e produza para as redes sociais. Assim, você chegará mais próximo, todos os dias, de se tornar um líder de pensamento.
\n\n\n\nDepois de todas as informações que disponibilizamos neste texto, você já pode começar a investir em uma estratégia de liderança de pensamento.
\n\n\n\nPara estudar cada vez mais, acesse nosso blog e mergulhe no mundo do marketing digital!
\n\n\n\n\n\n\n\nNesse episódio, vamos conversar com Pedro Rodrigues. Ele começou no mundo dos esportes aos 8 anos de idade, hoje com 24 anos é faixa preta e ex lutador profissional de Boxe. A cerca de três anos fez transição de carreira para mentor, em seu trabalho, ajuda seus mentorados a terem inteligência emocional, a melhorarem seus hábitos e organizarem seus o jetivod para a realização dos mesmos. Em suas mentorias visa ajudar a organizar objetivos, desenvolvendo o autoconhecimento, trabalhando a frequência e constância de hábitos para alcançar suas metas.
\n', 'Transição de carreira e Desenvolvimento Pessoal com PEDRO RODRIGUES - Beatz Podcast #44', '', 'publish', 'closed', 'closed', '', 'transicao-de-carreira-e-desenvolvimento-pessoal-com-pedro-rodrigues-beatz-podcast-44', '', '', '2022-08-18 15:45:19', '2022-08-18 18:45:19', '', 0, 'https://beatz.com.br/?post_type=podcast&p=5878', 0, 'podcast', '', 0), (5879, 12, '2022-08-17 08:49:48', '2022-08-17 11:49:48', '\"Transição de carreira e Desenvolvimento Pessoal com PEDRO RODRIGUES - Beatz Podcast #44 - VERSÃO MP3\". Lançado: 2022.', 'Transição de carreira e Desenvolvimento Pessoal com PEDRO RODRIGUES - Beatz Podcast #44 - VERSÃO MP3', '', 'inherit', 'closed', 'closed', '', 'transicao-de-carreira-e-desenvolvimento-pessoal-com-pedro-rodrigues-beatz-podcast-44-versao-mp3', '', '', '2022-08-17 08:49:57', '2022-08-17 11:49:57', '', 5878, 'https://beatz.com.br/wp-content/uploads/2022/08/Transicao-de-carreira-e-Desenvolvimento-Pessoal-com-PEDRO-RODRIGUES-Beatz-Podcast-44-VERSAO-MP3.mp3', 0, 'attachment', 'audio/mpeg', 0), (5882, 12, '2022-08-17 08:56:18', '2022-08-17 11:56:18', '\nNesse episódio, vamos conversar com Lucimara Andriani, 20 anos de experiência como Diretora, atua como Gestora de uma Franquia de sucesso no ramo da Educação (Línguas) onde obteve um prêmio de Melhor Franqueado (2008) de todo o país. Também apoia um projeto social chamado Cidadãos do Mundo, que tem o foco em ensinar Inglês para pessoas carentes. Formado em Letras pela Faculdade de Filosofia, Ciências e Letras de S.B. do Campo e desde 2017 é Presidente de Franqueados Regionais e Educador Inovador Ted Ed.
\n', 'Como fazer a educação Acontecer com LUCIMARA ANDRIANI (Yazigi) - Beatz Podcast #45', '', 'publish', 'closed', 'closed', '', 'como-fazer-a-educacao-acontecer-com-lucimara-andriani-yazigi-beatz-podcast-45', '', '', '2022-08-18 15:48:21', '2022-08-18 18:48:21', '', 0, 'https://beatz.com.br/?post_type=podcast&p=5882', 0, 'podcast', '', 0), (5883, 12, '2022-08-17 08:53:28', '2022-08-17 11:53:28', '\"Como fazer a educação Acontecer com LUCIMARA ANDRIANI (Yazigi) - Beatz Podcast #45 - VERSÃO MP3\". Lançado: 2022.', 'Como fazer a educação Acontecer com LUCIMARA ANDRIANI (Yazigi) - Beatz Podcast #45 - VERSÃO MP3', '', 'inherit', 'closed', 'closed', '', 'como-fazer-a-educacao-acontecer-com-lucimara-andriani-yazigi-beatz-podcast-45-versao-mp3', '', '', '2022-08-17 08:55:39', '2022-08-17 11:55:39', '', 5882, 'https://beatz.com.br/wp-content/uploads/2022/08/Como-fazer-a-educacao-Acontecer-com-LUCIMARA-ANDRIANI-Yazigi-Beatz-Podcast-45-VERSAO-MP3.mp3', 0, 'attachment', 'audio/mpeg', 0), (5884, 12, '2022-08-17 08:53:33', '2022-08-17 11:53:33', '', '46 Thumb site', '', 'inherit', 'closed', 'closed', '', '46-thumb-site', '', '', '2022-08-17 08:56:16', '2022-08-17 11:56:16', '', 5882, 'https://beatz.com.br/wp-content/uploads/2022/08/46-Thumb-site.png', 0, 'attachment', 'image/png', 0), (5885, 12, '2022-08-17 08:53:48', '2022-08-17 11:53:48', '', '46 Spotify', '', 'inherit', 'closed', 'closed', '', '46-spotify', '', '', '2022-08-17 08:55:39', '2022-08-17 11:55:39', '', 5882, 'https://beatz.com.br/wp-content/uploads/2022/08/46-Spotify.png', 0, 'attachment', 'image/png', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (5886, 22, '2022-08-26 13:40:45', '2022-08-26 16:40:45', '\nDestacar a sua marca no mercado está cada vez mais difícil? Entender o seu público e entregar aquilo que ele pede parece uma tarefa impossível?
\n\n\n\nSe você está enfrentando problemas com a segmentação e engajamento do seu público, saiba que essa é uma missão que diversos profissionais de marketing vêm enfrentando nos últimos tempos.
\n\n\n\nDestacar a sua marca no mercado exige criatividade e empenho máximo. Dessa forma, apostar em novas estratégias tem sido a solução do segmento.
\n\n\n\nPensando em inovação, as estratégias de game marketing, por exemplo, podem ser perfeitas para aumentar o reconhecimento e alcance do seu negócio. Afinal, você sabe quais são as características dessa ferramenta?
\n\n\n\nSe ainda não sabe, se prepare, porque hoje você vai conhecer todos os detalhes desse método e descobrir se ele é ou não o jeito certo de evoluir o marketing da sua empresa. Confira!
\n\n\n\nMesmo que, atualmente, você não acompanhe o mundo dos games, com certeza você já viu algo a respeito do crescimento desse mercado.
\n\n\n\nDe acordo com uma pesquisa realizada pela empresa de análises Newzoo, mesmo apresentando queda de 1,1% entre os anos de 2020 e 2021, as projeções indicam arrecadação de US$200 bilhões em 2023.
\n\n\n\nMas, por que números tão altos?
\n\n\n\nHoje em dia, o segmento de games, tanto no Brasil quanto no mundo, possui um público altamente concentrado e engajado. Isso pode ser visto na indústria dos games, propriamente dita, mas também, no universo dos eSports.
\n\n\n\nEvidentemente, para a consolidação de um cenário tão amplo, foi preciso se apoiar em marcas que garantiram o crescimento do setor. Mas, hoje vemos uma inversão dos papéis.
\n\n\n\nCom a entrada de um público diverso, atualmente, o mercado dos games traz oportunidades cada vez mais interessantes para anunciantes.
\n\n\n\nEu aposto que você já está curioso para saber como investir em estratégias de game marketing. Então, confira todos os detalhes da estratégia e veja se ela é para a sua empresa!
\n\n\n\nÉ praticamente impossível não se deparar com um anúncio, estrategicamente, posicionado em um cenário de filme ou série hoje em dia, principalmente quando falamos de peças mais comerciais, os famosos blockbusters.
\n\n\n\nNos games, a estratégia não é muito diferente, mas, temos a vantagem de poder aplicá-la de forma flexível. Seja com o investimento em posições em um game específico ou com a aposta nos eSports, destacar a sua marca nesse mercado não vai ser um problema.
\n\n\n\nDe forma resumida, você pode aproveitar a plataforma como um mural para divulgação da sua marca. Empresas como Axe e Nokia, já investiram em estratégias de game marketing, no jogo eletrônico Splinter Cell: Chaos Theory (2005). Além disso, a própria desenvolvedora do game, utilizou alguns espaços no produto para homenagear equipes e divulgar eventos. Acompanhe!
\n\n\n\nMas, não é só isso. Estar envolvido com times esportivos, também são é uma estratégia de reconhecimento de marca que pode apresentar bons resultados.
\n\n\n\nPor exemplo, a equipe de eSports, Black Dragon, possui em sua lista de patrocinadores empresas, como: Intel e oBoticário. A empresa de cosméticos ainda utiliza o fato de ser a primeira a patrocinar um time de esportes eletrônicos como estratégia de marketing.
\n\n\n\n\n\n\n\nPrimeira marca de beleza a patrocinar um time de eSports, nosso maior orgulho! #AmorPeloGameIssoÉBeleza
oBoticário
Nos campos de futebol e pistas de corrida pelo mundo, é comum vermos inúmeros painéis com marcas que pagaram para aparecerem ali, no mundo dos games isso não é diferente.
\n\n\n\nEnquanto alguns games utilizam estratégias, conhecidas como easter eggs, como as vistas em Splinter Cell, outras apostam em formas mais diretas de anúncios.
\n\n\n\nDesse modo, utilizando os simuladores de esportes para mostrar a sua marca para o mundo.
\n\n\n\nDe fato, quando vemos pela primeira vez, essa parece ser uma estratégia muito segmentada, ou seja, para um público extremamente específico. Mas, como você pode perceber, não existe um segmento específico para começar a investir em campanhas envolvendo games.
\n\n\n\nAlém disso, o game marketing é um método já consolidado no mercado, utilizado há um bom tempo, e que pode apresentar resultados satisfatórios para sua empresa. Dessa forma, tornando-se ideal para você que quer inovar nas campanhas de marketing do seu negócio.
\n\n\n\nClaramente, como todas as outras estratégias, essa é uma campanha que exige estudo intenso para aplicação, mas, que não deve estar fora do seu campo de escolha. Isso porque, pode apresentar a sua marca para um mercado promissor, com possibilidades únicas de segmentação de público.
\n\n\n\nA diversificação dos adeptos ao mundo dos games possibilitam um alcance maior de pessoas e, ainda, um público-alvo específico, com base nos temas dos produtos escolhidos para divulgação. Portanto, entregando tudo que você precisa para atingir seus objetivos.
\n\n\n\nGostou do tema? Continue acompanhando o nosso blog e fique por dentro de todas as novidades sobre marketing digital e não perca a chance de potencializar as suas estratégias.
\n\n\n\nPrecisa de ajuda com o marketing da sua empresa? Com certeza a Beatz tem uma solução perfeita para o seu negócio. Acesse o nosso site e confira!
\n', 'O que é game marketing, e como aplicar essa estratégia ao seu negócio?', 'Descubra por que as empresas estão investindo cada vez mais em eSports e vídeo games ', 'publish', 'closed', 'open', '', 'o-que-e-game-marketing', '', '', '2022-09-01 10:48:26', '2022-09-01 13:48:26', '', 0, 'https://beatz.com.br/?p=5886', 0, 'post', '', 0), (5893, 13, '2022-08-17 15:11:45', '2022-08-17 18:11:45', '', 'TOPO', '', 'inherit', 'closed', 'closed', '', 'topo-9', '', '', '2022-08-17 15:11:53', '2022-08-17 18:11:53', '', 5886, 'https://beatz.com.br/wp-content/uploads/2022/08/TOPO-9.png', 0, 'attachment', 'image/png', 0), (5894, 12, '2022-08-18 15:48:41', '2022-08-18 18:48:41', '\nInovar e revolucionar não são processos restritos e, inúmeros segmentos devem apostar em novas soluções, pensando fora da caixa. A educação é um deles. A tecnologia é um fator presente em nosso cotidiano e isso a gente já não pode mais negar. Apresentar aos alunos conceitos de robótica, por exemplo, tem sido uma das maiores apostas de instituições de ensino. Hoje, convidamos Gabriel Gomes, orientador pedagógico da Viamaker Education, para nos contar mais sobre o processo de inserção de disciplinas que abordam a tecnologia. Vamos falar, também, sobre o papel desse tipo de conteúdo no desenvolvimento pedagógico e as mudanças pelas quais o mercado ainda precisa passar para tornar a experiência cada vez melhor. Então, não sai daí e acompanha a gente para saber tudo sobre o assunto! Ah, e não esquece de deixar o seu comentário. Estamos aqui para tirar todas as suas dúvidas sobre o tema!
\n', 'Muito mais que robótica! Tecnologia que encanta com GABRIEL GOMES (Via Maker) - Beatz Podcast #46', '', 'publish', 'closed', 'closed', '', 'muito-mais-que-robotica-tecnologia-que-encanta-com-gabriel-gomes-via-maker-beatz-podcast-46', '', '', '2022-08-18 15:51:34', '2022-08-18 18:51:34', '', 0, 'https://beatz.com.br/?post_type=podcast&p=5894', 0, 'podcast', '', 0), (5895, 12, '2022-08-17 16:24:05', '2022-08-17 19:24:05', '\"Muito mais que robótica! Tecnologia que encanta com GABRIEL GOMES (Via Maker) - Beatz Podcast #46 - VERSÃO MP3\". Lançado: 2022.', 'Muito mais que robótica! Tecnologia que encanta com GABRIEL GOMES (Via Maker) - Beatz Podcast #46 - VERSÃO MP3', '', 'inherit', 'closed', 'closed', '', 'muito-mais-que-robotica-tecnologia-que-encanta-com-gabriel-gomes-via-maker-beatz-podcast-46-versao-mp3', '', '', '2022-08-17 16:25:06', '2022-08-17 19:25:06', '', 5894, 'https://beatz.com.br/wp-content/uploads/2022/08/Muito-mais-que-robotica-Tecnologia-que-encanta-com-GABRIEL-GOMES-Via-Maker-Beatz-Podcast-46-VERSAO-MP3.mp3', 0, 'attachment', 'audio/mpeg', 0), (5900, 22, '2022-08-29 15:15:44', '2022-08-29 18:15:44', '\r\nSe você acessa as redes sociais com frequência, é praticamente impossível não acompanhar alguns influenciadores digitais. Afinal, esses profissionais podem ter milhões de seguidores e seus posts alcançam uma quantidade absurda de usuários.
\r\n\r\n\r\n\r\nMuitas vezes, chegam a fazer mais sucesso que a própria marca que os contratam. Pelo menos, é isso que aponta a pesquisa Mídias Sociais 360º, desenvolvida pelo NiMD FAAP e Emplifi.
\r\n\r\n\r\n\r\nO estudo, realizado entre os meses de maio, junho e julho deste ano, mostra que os influenciadores digitais têm mais interações em seus posts do que empresas grandes nas redes sociais.
\r\n\r\n\r\n\r\nA partir desse cenário, hoje eu vou falar para você, tudo sobre essa profissão e como ela pode impactar positivamente no seu negócio. Acompanhe o texto e tire todas as suas dúvidas.
\r\n\r\n\r\n\r\nAcompanhar o blog da Beatz e não estar ciente sobre tendências de mercado, são coisas que não podem estar na mesma frase. Afinal, você já deve ter visto, em diversos textos, um alerta sobre inovação no mundo do marketing.
\r\n\r\n\r\n\r\nIsso é a mais pura verdade e, o papel que os influenciadores digitais têm tomado nesse universo deixa isso muito claro. As mudanças estão acontecendo a todo momento e os resultados do estudo feito pela NiMD é um reflexo dessas mudanças.
\r\n\r\n\r\n\r\nEm síntese, a pesquisa diz que a interação do público é 17 vezes maior (no Instagram) para conteúdos produzidos por influenciadores digitais, quando comparados ao conteúdo da própria marca.
\r\n\r\n\r\n\r\nNo Facebook, o número de comentários, curtidas, compartilhamentos, ou qualquer outro tipo de interação, chega a ser 68 vezes maior em um comparativo entre influencers e empresas.
\r\n\r\n\r\n\r\nEnquanto a categoria \"influenciador\" consegue uma média de 13 mil interações entre 2 e 3 posts semanais, as marcas estão estagnadas em 200 interações com a mesma quantidade de posts.
\r\n\r\n\r\n\r\nEu sei que os números podem assustar, mas, não ache que por isso você deve parar de postar nas redes sociais da sua empresa. É muito importante que você tenha um espaço onde seus clientes possam te encontrar.
\r\n\r\n\r\n\r\nMas, isso também não quer dizer que você deve depender, única e exclusivamente, da sua rede de contatos. Existem opções como o marketing de influência.
\r\n\r\n\r\n\r\nDentro do marketing digital, você pode encontrar as estratégias de marketing de influência, ou Influencer Marketing. Mas, afinal, como essa solução funciona?
\r\n\r\n\r\n\r\n![\"imã](\"https://beatz.com.br/wp-content/uploads/2022/08/MEIO-9.png\")
O marketing de influência nada mais é do que aproveitar o sucesso e engajamento que esses profissionais têm em suas redes sociais. Assim, aumentando o alcance da sua marca.
\r\n\r\n\r\n\r\nDesse modo, o influenciador digital serviria de ponte entre a sua empresa e o público engajado. Na maioria das vezes, buscar por um produtor que segmente o seu conteúdo pode ser mais efetivo, mas, existem empresas que prezam pelo número de seguidores.
\r\n\r\n\r\n\r\nPara isso, é preciso definir as suas metas e objetivos, assim, tomando decisões assertivas para a sua empresa.
\r\n\r\n\r\n\r\nEm uma pesquisa desenvolvida pela plataforma Gente, da Globosat, cerca de 80% dos entrevistados disseram seguir ao menos um influenciador. Desses, 57% já mudaram de opinião sobre determinado produto após ver a análise de um influencer digital.
\r\n\r\n\r\n\r\nOu seja, os influenciadores digitais podem estar presentes na construção de uma opinião sobre o seu produto. Diversas empresas já apostaram nessa solução e é um trabalho promissor no Brasil.
\r\n\r\n\r\n\r\nOk. Já vimos que os influenciadores digitais estão dominando o mercado de marketing, mas, qual a razão para isso tudo acontecer?
\r\n\r\n\r\n\r\nQuando analisamos o conteúdo de uma marca e comparamos com a de um influenciador é possível ver um esforço maior para \"convencer\" vindo das marcas. Como a gente já viu no início do artigo, os seguidores interagem mais em um que em outro, por isso, essa diferença.
\r\n\r\n\r\n\r\nNão entenda mal, convencimento é uma característica que deve estar presente em tudo que a gente produz. Mas, quando vemos o trabalho de um influenciador, a simples menção a uma marca ou produto já mostra resultados.
\r\n\r\n\r\n\r\nIsso porque, a chave desse sucesso é o engajamento do público e, os dados não mentem, o poder de engajamento de um influenciador é maior do que o de uma marca.
\r\n\r\n\r\n\r\nMas, isso não quer dizer que você não possa melhorar o seu engajamento. Trazer mais do que as pessoas procuram em profissionais da internet para a sua marca, pode ser uma solução.
\r\n\r\n\r\n\r\nDicas, reviews, conteúdo humanizado e interativo, tem mais apelo entre o público e isso pode aumentar a proximidade entre a sua empresa e os seguidores. Que tal começar a testar posts desse tipo?
\r\n\r\n\r\n\r\nGostou do tema e quer mais conteúdo como esse? Continue acompanhando o nosso blog e não perca nada sobre o mundo do marketing digital.
\r\n\r\n\r\n\r\nAté a próxima!
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\n\n\n\nDe fato, construir uma marca que se destaque no mercado não é uma tarefa fácil, e isso não é novidade para ninguém. Mas, você precisa entender que boas práticas de SEO podem te ajudar nisso.
\n\n\n\nVocê não entende por que o seu site não está aparecendo no topo das SERPs?
\n\n\n\nHoje, eu vou te contar como conquistar os três pilares de SEO através de estratégias de backlinks de qualidade. Assim, potencializando as chances de o buscador enxergar a sua página como conteúdo confiável.
\n\n\n\nFicou curioso? Acompanhe o texto e tire todas as suas dúvidas sobre o assunto!
\n\n\n\nBom, para entender como conquistar bons backlinks, você precisa compreender o que é essa estratégia.
\n\n\n\nPense em um conteúdo sobre o qual você gosta de falar. Se você busca por um texto na internet sobre o assunto, provavelmente, vai encontrar diversos links que levam para conteúdos de referência, para o argumento do texto.
\n\n\n\nPesquisas, especialistas, notícias, materiais ricos, independente do assunto, você encontrará um de determinado termo linkado. Esse recurso faz com que o seu texto passe confiabilidade para o leitor, mas também, para o buscador.
\n\n\n\nPor isso, são tão importantes para estratégias de SEO.
\n\n\n\nIsso mesmo, o uso de backlinks de qualidade mostra ao robô do Google, por exemplo, que o seu site é confiável e merece aparecer nas primeiras posições das páginas de pesquisa.
\n\n\n\nAssim, aumentando a autoridade do domínio em questão, além de enriquecer o conteúdo dando mais informação ao seu leitor.
\n\n\n\nBasicamente, os backlinks são menções de outras páginas à sua, ou vice-versa.
\n\n\n\nMas, é importante ter em mente que a linkagem do seu conteúdo não deve ser feita sem uma estratégia. Por isso, hoje eu trouxe para você algumas dicas que podem te ajudar nessa tarefa.
\n\n\n\nConfira como conquistar backlinks de qualidade!
\n\n\n\n![\"laptop](\"https://beatz.com.br/wp-content/uploads/2022/08/MEIO-10.png\")
De fato, como toda boa estratégia, a de backlinks também possui boas práticas que podem potencializar os resultados que você obtém.
\n\n\n\nConfira 3 dicas que podem te ajudar com suas campanhas e aumentar o domínio e autoridade do seu site.
\n\n\n\nPensa comigo, você já tem um relacionamento comercial com seus clientes, fornecedores e parceiros, não custa nada negociar uma menção no site deles, não é mesmo?
\n\n\n\nPor isso, se você me pedisse um passo a passo para backlinks, essa, sem sombra de dúvidas, será uma das principais dicas.
\n\n\n\nÉ uma aposta simples. Pois, a maioria das empresas já possui uma página para divulgação de parceiros e isso pode render bons resultados com o ranqueamento do seu domínio.
\n\n\n\nAlém disso, você ganha mais autoridade, pois, quando há uma divulgação da sua empresa, você constrói mais relevância e marca presença dentro do universo digital, chamando mais a atenção de outros usuários.
\n\n\n\nPortanto, é primordial ampliar a comunicação, pois, isso mostra transparência para os futuros usuários e permite um crescimento contínuo da empresa.
\n\n\n\nSe você está querendo que mais sites comecem a mencionar o seu, criar conteúdo de referência pode ser um bom investimento. Obviamente, é preciso analisar se essa estratégia se encaixa no seu segmento.
\n\n\n\nLembra quando eu falei, no início do texto, sobre a linkagem de pesquisas?
\n\n\n\nTer backlinks de estudos relevantes no seu site já amplia as suas chances de aparecer no topo das SERPs, mas agora, ter uma pesquisa publicada pelo seu site como referência em conteúdo de outros domínios, pode oferecer ainda mais resultados.
\n\n\n\nFale a verdade, você já procurou por textos de passo a passo na internet? Eu sei que já, todo mundo faz isso.
\n\n\n\nInvestir nesse tipo de conteúdo é uma estratégia que pode potencializar, não só a sua rede de backlinks, mas também, a autoridade do seu domínio.
\n\n\n\nPor exemplo, se você cria o Guia definitivo sobre marketing digital para empresa B2B, as chances dos autores utilizarem o seu conteúdo como referência, cresce ao ponto de impactar o ranqueamento do seu site.
\n\n\n\nE, quem sabe futuramente, a sua empresa não ganha mais relevância por causa da criação de um material? Lembre-se de criar um conteúdo exclusivo, e que ajude a pessoa que está do outro lado da tela, assim como este está te ajudando.
\n\n\n\nAcha que já está pronto para aplicar essas estratégias? Se ainda tiver alguma dúvida, a Beatz pode te ajudar. Entre em contato com um dos nossos especialistas e veja como é fácil alcançar o sucesso com marketing digital orientado a dados.
\n\n\n\nQuer ter acesso a mais dicas como essa? Continue acompanhando o nosso blog e confira todas as atualizações!
\n', 'Você sabe como conseguir backlinks de qualidade para o seu site?', 'Descubra como conquistar bons resultados utilizando estratégias que realmente funcionam', 'publish', 'closed', 'open', '', 'backlinks-de-qualidade-para-o-seu-site', '', '', '2023-09-19 09:11:15', '2023-09-19 12:11:15', '', 0, 'https://beatz.com.br/?p=5927', 0, 'post', '', 0), (5934, 22, '2022-08-31 14:40:46', '2022-08-31 17:40:46', '\nAs atualizações do Google significam mudanças significativas para o ranqueamento do seu site. Afinal, as mudanças só ocorrem quando há a necessidade de alteração na forma como as SERPs são organizadas.
\n\n\n\nCom todas as modificações, é preciso entender como isso pode impactar o seu conteúdo online e, assim, compreender como se adaptar ao novo cenário.
\n\n\n\nAlém disso, as novas diretrizes de ranqueamento acompanham tendências. Dessa forma, torna-se mais fácil definir o que o seu visitante procura quando digita determinado termo na barra de pesquisa.
\n\n\n\nAssim, você deve ser perguntar: o meu texto está respondendo as dúvidas que o usuário pode ter sobre o assunto?
\n\n\n\nIsso já é um indicativo do que o Google Core Update traz para os profissionais de marketing e áreas correlatas.
\n\n\n\nQuer saber tudo sobre as atualizações do Google? Acompanhe, porque hoje vamos discutir as modificações neste artigo!
\n\n\n\nSe você acompanha o nosso blog, já sabe que a web está em constante mudança. Os profissionais do setor e ferramentas online buscam, a todo momento, acompanhar essas modificações.
\n\n\n\nPor isso, é comum nos depararmos com grandes mudanças. Por exemplo, o Google Core Update 2022.
\n\n\n\nEssa modificação da plataforma nada mais é do que uma grande atualização do mecanismo de pesquisa como um todo.
\n\n\n\nSeu principal objetivo? As atualizações do Google são feitas com base na melhoria dos resultados apresentados ao usuário e acompanhar esse ritmo de mudança constante.
\n\n\n\nEu sei que essas modificações repentinas na rotina de trabalho podem resultar em dores de cabeça na hora de implantar as mudanças. Mas, como eu disse anteriormente, as alterações indicam um novo comportamento do usuário. Então, estar atento pode resultar em sucesso para o seu site e ranqueamento.
\n\n\n\nPor isso, não deixe para depois. É preciso entender as mudanças agora e aperfeiçoar o seu site para que, assim, ele apareça no topo das pesquisas.
\n\n\n\nOk. Eu sei que o anúncio foi feito há um tempo. Mas, eu aposto que ainda existem detalhes que você não viu sobre as novas mudanças. Leia até o final e veja quais são os insights e estratégias para o novo cenário!
\n\n\n\nAntes dessa mudança, o Core Update ocorreu em novembro de 2021. Porém, especialistas afirmam que as mudanças da atualização de maio de 2022 são muito mais significantes. Sendo assim, elas possuem uma capacidade maior de impactar o seu negócio.
\n\n\n\nA primeira coisa que você precisa saber, é que essas atualizações do Google ocorreram de forma global. Desse modo, afetaram todas as regiões igualmente. Ou seja, todos os profissionais da área estão se adaptando ao novo formato de organização das SERPs.
\n\n\n\nPor isso, se você ainda não começou a mudar suas estratégias com base nas novas diretrizes, é preciso correr para não ficar atrás da sua concorrência.
\n\n\n\nInfelizmente, o Google não anunciou a porcentagem do impacto causado pelo Core Update. Mas, através da lista de recomendações para revisão de conteúdo, podemos considerar grandes mudanças no ranqueamento de resultados das páginas de pesquisa.
\n\n\n\nAlém disso, a plataforma de pesquisa online deixou claro que as novas diretrizes de ranqueamento não têm o papel punitivo. Assim, funcionam apenas como uma forma de melhorar a experiência do usuário, entregando conteúdo relevante para a sua busca.
\n\n\n\nQuer saber quais são as perguntas que devem ser respondidas durante a análise dos conteúdos que você vai otimizar? Continue a leitura e confira!
\n\n\n\nComo você viu acima, agora, o que mais importa para o Google Bot é a relevância do conteúdo que você publica. Desse modo, é preciso direcionar sua atenção para alguns tópicos durante a revisão dos textos que você já publicou.
\n\n\n\nPor isso, trouxemos algumas recomendações da própria plataforma de pesquisa para facilitar a tarefa e alcançar resultados ainda melhores para o seu site.
\n\n\n\nEntre as perguntas que devem ser feitas durante as mudanças, podemos citar:
\n\n\n\nObviamente, existem ainda mais informações nas diretrizes estabelecidas pelas novas atualizações do Google. Entretanto, todas elas levam a um caminho: relevância de conteúdo.
\n\n\n\nInvestir em criações que sirvam de referência para outros sites, é a peça-chave para que o seu texto apareça no topo das SERPs. Por isso, os profissionais da área estão, cada vez mais, investindo em análise de mercado, pesquisa de segmentação de público e materiais que ofereçam um valor maior ao usuário.
\n\n\n\nSe a sua página responde todas as dúvidas que o usuário pode ter a respeito de determinado assunto, não há nada com que se preocupar. Mas, se a resposta for negativa e o seu conteúdo parecer estar incompleto, o meu conselho é rever e atualizar as suas publicações.
\n\n\n\nAfinal, de acordo com as novas mudanças, o futuro do seu site depende da qualidade do que você produz, gerando mais backlinks, por exemplo. E alcançar o topo das páginas de resultados do Google não vai ser um problema para você.
\n\n\n\nGostou do tema e quer saber mais sobre as atualizações do Google? Acompanhe o nosso blog e fique por dentro de todas as mudanças!
\n\n\n\nSe precisar de ajuda, a Beatz está aqui para prestar total suporte nas suas estratégias de marketing digital. Acesse agora mesmo o nosso site e confira todos os detalhes dos nossos serviços ou entre em contato e fale com um dos nossos especialistas.
\n\n\n\nEstamos te esperando para crescer juntos!
\n', 'Atualizações do Google: tudo o que você precisa saber sobre o Core Update 2022', 'Veja o que mudou na prática, e como adaptar as suas estratégias às novas diretrizes', 'publish', 'closed', 'open', '', 'atualizacoes-do-google-tudo-o-que-voce-precisa-saber-sobre-o-core-update-2022', '', '', '2022-09-01 10:41:57', '2022-09-01 13:41:57', '', 0, 'https://beatz.com.br/?p=5934', 0, 'post', '', 0), (5938, 13, '2022-08-22 11:03:14', '2022-08-22 14:03:14', '', 'TOPO', '', 'inherit', 'closed', 'closed', '', 'topo-10', '', '', '2022-08-22 11:03:24', '2022-08-22 14:03:24', '', 5927, 'https://beatz.com.br/wp-content/uploads/2022/08/TOPO-10.png', 0, 'attachment', 'image/png', 0), (5939, 13, '2022-08-22 11:03:58', '2022-08-22 14:03:58', '', 'MEIO-10', '', 'inherit', '', 'closed', '', 'meio-10', '', '', '2022-08-22 11:03:58', '2022-08-22 14:03:58', '', 5927, 'https://beatz.com.br/wp-content/uploads/2022/08/MEIO-10.png', 0, 'attachment', 'image/png', 0), (5948, 13, '2022-08-23 08:54:26', '2022-08-23 11:54:26', '', 'TOPO', '', 'inherit', 'closed', 'closed', '', 'topo-11', '', '', '2022-08-23 08:54:38', '2022-08-23 11:54:38', '', 5934, 'https://beatz.com.br/wp-content/uploads/2022/08/TOPO-11.png', 0, 'attachment', 'image/png', 0), (5951, 22, '2022-09-01 14:37:00', '2022-09-01 17:37:00', '\nVocê tem todo o cuidado com as boas práticas de SEO na hora de produzir um artigo para blog, mas, deixa de pensar nos recursos visuais? Infelizmente, você está perdendo pontos com o Google.
\n\n\n\nPense comigo: quando o mecanismo de busca analisa o seu site para definir qual vai ser a sua posição na SERP, ele precisa olhar para todos os elementos da página. Mas, o algoritmo tem dificuldade em trabalhar com recursos visuais.
\n\n\n\nPor isso, é preciso dar a ele uma descrição das imagens que você utiliza. É aí que abordamos o Alt Text, ou texto alternativo.
\n\n\n\nSe você não sabe o que é isso, ou ainda não dá a devida atenção para ele, hoje, eu vou te mostrar todos os detalhes que fazem dele um aspecto muito importante para o sucesso do seu site.
\n\n\n\nAcompanhe o texto e tire todas as suas dúvidas!
\n\n\n\nO texto alternativo, como vimos anteriormente, funciona como uma descrição para a imagem que você introduz nos conteúdos publicados no seu blog.
\n\n\n\nAssim, é possível dar ao mecanismo de pesquisa, meios para análise desse tipo de recurso.
\n\n\n\nPara ficar mais fácil, pense no Alt Text como palavras-chave que descrevem os elementos de uma determinada imagem.
\n\n\n\nQuando um usuário pesquisa por um tema na internet, utiliza palavras que façam com que ele se aproxime da resposta ideal para a sua pergunta. O algoritmo do buscador, faz o caminho inverso, e entrega resultados com base na palavra-chave.
\n\n\n\nMas, como ele pode classificar uma imagem se não é capaz de identificá-la?
\n\n\n\nPor isso, utilizamos o Alt Text, para que o algoritmo consiga, de fato, ver os elementos que compõem a sua imagem, só que por meio das palavras.
\n\n\n\nAtravés de um bom texto descritivo é que o Google encontra a imagem que você utiliza e apresenta para novos leitores, que buscam pelas palavras-chave utilizadas. Ou seja, facilita que o seu conteúdo seja entregue ao usuário!
\n\n\n\n![\"ilustração](\"https://beatz.com.br/wp-content/uploads/2022/08/MEIO-11.png\")
De fato, quando pensamos em SEO, é comum associarmos a estratégia ao conteúdo do texto e, também, disposição de palavra-chave, mas não e só isso!
\n\n\n\nÉ preciso ter cuidado, também, com as imagens e elementos que compõem a sua aplicação no material, como é o caso do Alt Text.
\n\n\n\nAfinal, é ele que determina a entrega do seu blog nas pesquisas de imagens parecidas.
\n\n\n\nAlém disso, o Alt Text é mostrado para o usuário caso o browser utilizado não consiga carregar a imagem. Assim, garantindo que ele tenha acesso ao conteúdo, mesmo impossibilitado de vê-lo.
\n\n\n\nEsse recurso, também aumenta a acessibilidade do site. Isso porque, é utilizado por mecanismos que realizam a apresentação por voz dos elementos da tela, permitindo que todos tenham acesso ao conteúdo da imagem.
\n\n\n\nImagino que até aqui, você tenha entendido toda a teoria a respeito do Alt Text. Mas, e na pratica, como funciona?
\n\n\n\nComo você viu anteriormente, os textos alternativos são recursos importantes para estratégias de SEO, mas, eles também são ferramentas para o usuário ter acesso a determinado conteúdo.
\n\n\n\nCom isso em mente, existem algumas dicas que podem te ajudar a criar bons Alt Texts para suas imagens. Para isso, você deve:
\n\n\n\nAgora, você está pronto para criar Alt Text que vão potencializar a suas estratégias de conteúdo orgânico.
\n\n\n\nGostou das dicas e quer aprender muito mais sobre estratégias de SEO para blog? Acompanhe nossos conteúdos e fique por dentro de tudo sobre o assunto!
\n\n\n\nÉ impossível escapar de uma campanha publicitária atualmente. De um jeito ou de outro, você vai se deparar com um post, anúncio ou mensagem de uma determinada marca. As redes sociais refletem essa realidade de forma massiva.
\n\n\n\nPara começarmos a conversar sobre o assunto, eu preciso te fazer uma pergunta: você segue alguma marca em suas mídias sociais?
\n\n\n\nSe a resposta for sim, você já está inserido em uma estratégia de marketing que vem aproveitando a força das ferramentas de interação social. Isso mesmo, a maioria das empresas já utiliza os recursos que as plataformas incrementam cada vez mais.
\n\n\n\nPode ser que você encontre anúncios patrocinados ou, então, posts orgânicos que chamem a sua atenção. Mas, qual a real estratégia por traz deles e por que aplicá-la na sua gestão de redes sociais?
\n\n\n\nEssa é uma dúvida que muitos profissionais de marketing têm. Afinal, é possível que você ainda não entenda todas as vantagens da plataforma e não veja os resultados que esse investimento pode gerar.
\n\n\n\nPor isso, hoje você vai conhecer todas as vantagens de uma boa gestão de redes sociais. Além de entender como isso pode te ajudar a conquistar mais clientes.
\n\n\n\nQuer saber por que utilizar essas plataformas em suas estratégias de marketing digital? Acompanhe o texto e confira todas as dicas!
\n\n\n\nEm primeiro lugar, você precisa entender que as redes sociais oferecem um cenário ideal para alcance orgânico do seu público. Mas, muitos não conseguem identificar o que os seguidores estão procurando, o que acaba dificultando o planejamento.
\n\n\n\nNão é novidade para ninguém que essas plataformas fazem parte da rotina de boa parte da população mundial. Não é à toa, que as estatísticas apontam que 59% da população do mundo todo utiliza as redes sociais de forma ativa.
\n\n\n\nAlém disso, 43,6% dos usuários da internet, utilizam as plataformas de interação como ferramenta de busca.
\n\n\n\nDe acordo com uma pesquisa desenvolvida e divulgada pela RD Station, que procurou ouvir 297 profissionais de marketing, 100% dos entrevistados disseram utilizar as redes sociais em suas estratégias.
\n\n\n\nMas, se as plataformas de interação são unânimes entre os profissionais do segmento, por que ainda existem tantas dúvidas a respeito da aplicação dessas ferramentas em campanhas de marketing digital?
\n\n\n\nComo vimos anteriormente, a maior dificuldade e dúvida está no conteúdo que o seu público pode procurar. Afinal, cada rede social pode apresentar formatos, públicos e tendências diferentes.
\n\n\n\nPor isso, mais de 50% dos respondentes da pesquisa afirmaram que os relatórios de interação globais (que abordam quantidade de likes, alcance e performance do post) são fundamentais para se definir uma estratégia.
\n\n\n\nJá houve um momento em que você correu para as redes sociais de uma empresa para buscar por informações sobre ela?
\n\n\n\n![\"lupa](\"https://beatz.com.br/wp-content/uploads/2022/08/MEIO-12.png\")
Provavelmente sim, afinal, esse é um comportamento comum entre o público. Isso já mostra uma tendência forte para mídias sociais. Mostrar sua empresa e deixar que vejam bastidores e detalhes do seu produto/serviço pode ampliar suas chances de conversão.
\n\n\n\nO Instagram, por exemplo, é a rede social queridinha dos profissionais de marketing. Não só por conta do seu foco em fotografias e vídeos, mas também, pela relevância e engajamento dos usuários.
\n\n\n\nNa pesquisa, podemos ver que 92,5% dos entrevistados afirma preferir o Instagram como plataforma de marketing, seguido pelo Facebook (61,2%) e pelo LinkedIn (37,7%).
\n\n\n\nVocê já pode perceber que identificar tendências e criar conteúdo que agrade os seguidores, pode ser um problema que afaste a sua empresa desse tipo de estratégias. Mas, a Beatz está aqui para te ajudar. Acesse nosso blog e veja as dicas que separamos para você!
\n\n\n\nOu então, entre em contato e veja como podemos auxiliar a sua marca na prática!
\n', 'Gestão de redes sociais: conheça a força dessas ferramentas para suas estratégias de marketing', 'Descubra por que as empresas estão investindo, cada vez mais, em estratégias que utilizam essas plataformas', 'publish', 'closed', 'open', '', 'gestao-de-redes-sociais', '', '', '2022-09-02 12:20:47', '2022-09-02 15:20:47', '', 0, 'https://beatz.com.br/?p=5959', 0, 'post', '', 0), (5968, 22, '2022-09-05 11:33:35', '2022-09-05 14:33:35', '\r\nA plataforma de vídeos, Youtube, já deixou claro os seus passos perante a popularização dos conteúdos em formato de podcast. Afinal, hoje, ela é a maior player na disputa por consumo de videocast ou vodcast (gravação de podcast transmitida em vídeo).
\r\n\r\n\r\n\r\nCom as investidas do Spotify, que possibilitaram o upload de trechos em vídeos dos conteúdos. O Youtube, agora, aposta em uma aba específica para o esse formato, reunindo os maiores canais (em número de assinantes) em um só lugar.
\r\n\r\n\r\n\r\nDesse modo, a plataforma de vídeos do Google abandona o posicionamento passivo na briga pela posição de número um no consumo de conteúdo em um formato em ascensão.
\r\n\r\n\r\n\r\nMas, quais as vantagens da nova aposta de podcast no Youtube, e como isso pode impactar a produção dos vídeos?
\r\n\r\n\r\n\r\nÉ isso que vamos discutir no texto de hoje. Acompanhe a leitura e confira todos os detalhes!
\r\n\r\n\r\n\r\nO conceito é bem simples, da mesma forma que a plataforma fazia curadoria de conteúdo com base no gênero e, até mesmo no formato. Agora, reservaram uma parte para os vídeos com características de podcast.
\r\n\r\n\r\n\r\nVocê deve pensar que essa não é uma mudança tão significativa. De certo modo, como eu disse antes, é um conceito simples que já existia para outros tipos de vídeos.
\r\n\r\n\r\n\r\nMas, a modificação pode trazer resultados valiosos para o futuro desses tipos de vídeos.
\r\n\r\n\r\n\r\nEm primeiro lugar, o formato de podcast já cresce há um bom tempo no mercado. Atualmente, de acordo com a pesquisa Podcast Insight 2021, existem cerca de 2 milhões de podcasts ativos.
\r\n\r\n\r\n\r\nUm número expressivo, que só é possível por conta do aumento de ouvintes. Isso mesmo, a demanda desse tipo de vídeo/áudio cresce, proporcionalmente, à quantidade de programas.
\r\n\r\n\r\n\r\nO Youtube sempre foi líder no mercado. Porém, com esse crescimento, outras plataformas de streaming investiram na novidade, como: Spotify, Apple, entre outras.
\r\n\r\n\r\n\r\nFator que resultou nas tentativas do Google de destacar o seu aplicativo nesse mercado.
\r\n\r\n\r\n\r\nEm primeiro lugar, essa não é bem uma divisão, mas, é uma forma de encontrar o seu programa mais facilmente na plataforma. Essa é a real intenção do Youtube de dizer aos seus consumidores: \"ei, eu tenho algo para você!\".
\r\n\r\n\r\n\r\nDe fato, o Youtube já domina o mercado de podcasts. Mas, apesar de apresentar resultados superiores no segmento, nada destacava a marca como líder de mercado.
\r\n\r\n\r\n\r\nPlataformas de streaming, como Spotify, já faziam campanhas para divulgação de seus programas originais. Aliás, com investimentos significativos no formato.
\r\n\r\n\r\n\r\nFoi daí que veio a necessidade de tomar uma posição. Assim, colocando a marca como uma concorrente forte, não só para o mercado, mas também, para o público.
\r\n\r\n\r\n\r\n![\"mesa](\"https://beatz.com.br/wp-content/uploads/2022/08/MEIO-13.png\")
Mas, se o Youtube já era o número um em consumo de podcasts, por que mudar?
\r\n\r\n\r\n\r\nComo vimos anteriormente, a plataforma sempre manteve uma postura inerte na disputa. Mas, eles nunca sofreram tanta pressão da concorrência como agora.
\r\n\r\n\r\n\r\nSeja pela promoção de conteúdos originais ou a inserção de vídeos em aplicativos de áudio, cada mudança indica um passo da concorrência mais próximo do Youtube nessa corrida.
\r\n\r\n\r\n\r\nO posicionamento do Google em relação aos podcasts no Youtube, tendem a mudar ainda mais. Isso porque, os esforços para dominar o mercado estão vindo de todos os lados.
\r\n\r\n\r\n\r\nDe acordo como estudo da Edson Research de 2022, mais da metade do público de podcasters (termo utilizado para definir os profissionais da área), está concentrado no Youtube.
\r\n\r\n\r\n\r\nMas, com os investimentos aumentando, esse é um cenário que pode mudar a qualquer momento.
\r\n\r\n\r\n\r\nJá leu nosso artigo sobre podcasts para empresas?
\r\n\r\n\r\n\r\nMuitos negócios estão apostando no formato para engajar seu público e aumentar o potencial de conversão das campanhas de marketing. Por isso, você precisa considerar se esse é um formato de conteúdo para a sua empresa.
\r\n\r\n\r\n\r\nQuer aprender tudo sobre o assunto? Acesse agora mesmo nosso artigo e confira todos os detalhes, formatos e informações para tomar a sua decisão!
\r\n\r\n\r\n\r\nA Beatz já aderiu à tendência, e está na segunda temporada do Beatz Podcast. Ainda não maratonou?
\r\n\r\n\r\n\r\nPois, saiba que você está perdendo muitas chances de alavancar o marketing digital da sua empresa. São conversas semanais com especialistas da área para entregar as melhores referências para aos nossos ouvintes.
\r\n\r\n\r\n\r\nTodas as terças-feiras às 18h30, ao vivo no Youtube. As quartas-feiras, você pode ouvir o episódio completo através do nosso perfil no Spotify, ou acompanhar através dos cortes disponibilizados lá no Instagram da Beatz. Aproveita pra seguir a gente e não perder nenhum conteúdo.
\r\n\r\n\r\n\r\nAté a próxima!
\r\n\r\n\r\n\r\nSe você ainda não definiu um orçamento para suas estratégias de SEO, chegou a hora de pensar no assunto.
\n\n\n\nAfinal, o Search Engine Optimization é uma ferramenta essencial para alavancar o seu negócio no mundo digital.
\n\n\n\nAlém disso, se você já investe em campanhas otimizadas para os buscadores online, mas, não sabe o quanto está gastando, pode estar sofrendo com custos desnecessários.
\n\n\n\nPor isso, precisamos calcular o quanto a sua empresa pode investir em SEO. Entendendo, dessa forma, qual a melhor maneira de distribuir o capital entre as ações necessárias.
\n\n\n\nEntão, se você quer otimizar o orçamento destinado às suas campanhas de marketing e melhorar os resultados, acompanhe o texto e tire suas dúvidas.
\n\n\n\nBoa leitura!
\n\n\n\nDe fato, estabelecer um orçamento para investimentos em técnicas de SEO pode não ser uma tarefa fácil. Mas, é extremamente necessária!
\n\n\n\nAfinal, todo recurso é finito, principalmente quando falamos de verba para investimento. Além disso, precisamos entender se o planejamento é válido para o seu negócio.
\n\n\n\nA regra é clara: não podemos desperdiçar recursos financeiros.
\n\n\n\nMas, tudo se torna mais difícil por conta da particularidade de cada negócio. A sua empresa precisa encontrar as suas prioridades e, a partir daí, definir qual o melhor caminho. Por isso, podemos afirmar que esse é um processo difícil, porém, que pode ser simplificado.
\n\n\n\nO especialista em SEO, Bruce Clay, afirma que o principal critério para definir um orçamento para suas estratégias de otimização é analisar o faturamento da empresa.
\n\n\n\nPara isso, o fundador da Bruce Clay Inc., uma empresa global de otimização de marketing, diz que o recomendado é que sejam investidos entre 5% a 10% da receita total do negócio.
\n\n\n\nAlém disso, o especialista aconselha que o foco da sua empresa seja na etapa de topo de funil. Assim, aumentando a possibilidade de trabalhar a conversão dos seus visitantes.
\n\n\n\nOutra métrica estabelecida pelo especialista, é o investimento da sua empresa em tráfego pago. Desse modo, com base nesse valor, é preciso refletir sobre o investimento de cerca de 25% a mais em SEO.
\n\n\n\nDefinitivamente, analisar o seu rendimento e outros investimentos, pode te ajudar a definir estratégias para investir em SEO. Mas, você ainda precisa prestar atenção em alguns detalhes.
\n\n\n\nA análise de concorrentes, por exemplo, pode te ajudar a definir em quais palavras-chave investir. Bem como, isso pode influenciar em outras etapas do seu processo de otimização para buscadores online.
\n\n\n\nAparecer nas primeiras páginas de uma SERP pode não ser fácil, mas, com estudo e planejamento torna-se uma tarefa possível. Definir o limite de gasto com estratégias de SEO é a mesma coisa.
\n\n\n\nSe você já sabe em quais palavras-chave a sua empresa quer aparecer e brigar por uma posição, metade do caminho já foi superado. Agora, você precisa saber que os seus concorrentes entrarão nessa disputa.
\n\n\n\nCom isso, você consegue definir qual investimento vale a pena e qual não proporcionará os resultados esperados. Tornando a definição de metas e orçamentos muito mais fácil!
\n\n\n\nCertamente, você deve saber que existem alguns pontos que devem ser levados em consideração ao montar sua estratégia. A listagem dos passos de uma boa campanha de SEO pode te dar a perspectiva necessária para estabelecer um orçamento.
\n\n\n\nPor exemplo, se você sabe que a sua empresa precisa, urgentemente, de backlinks de qualidade, não existe razão para não focar seus recursos nessa estratégia.
\n\n\n\nMas, afinal, quais são os pontos que proporcionarão bons resultados para o seu negócio?
\n\n\n\nA seguir, listamos alguns itens que não podem faltar na sua lista. Acompanhe!
\n\n\n\n![\"homem](\"https://beatz.com.br/wp-content/uploads/2022/08/MEIO-14.png\")
De nada adianta definir orçamentos exorbitantes se a otimização do seu site não estiver incluída no seu planejamento. Afinal, uma das prioridades dos buscadores, atualmente, é a experiência do usuário.
\n\n\n\nDesse modo, tornar o seu site mais atrativo, resultando em uma permanência maior do visitante, pode gerar resultados melhores com o ranqueamento do seu conteúdo.
\n\n\n\nUm bom texto de blog não está só na forma como você se comunica com o seu visitante, é preciso se atentar para alguns pontos essenciais.
\n\n\n\nAntes de postar um conteúdo, pergunte-se: eu estou, de alguma forma, ajudando o usuário que pesquisou por essa palavra-chave?
\n\n\n\nCom isso em mente, a chance de entregar um conteúdo de qualidade é bem mais alta. Assim, satisfazendo o visitante do seu blog e o próprio buscador.
\n\n\n\nSe o seu site é referência para a produção de outros conteúdos, assim, aumentando a quantidade de backlinks, saiba que o Google enxerga ele como relevante para os seus usuários.
\n\n\n\nAssim, entregando o seu conteúdo para mais e mais pessoas. Além disso, investir em estratégias de backlinks, pode garantir uma autoridade maior de domínio e, desse modo, assegurar boas posições nas SERPs.
\n\n\n\nO seu orçamento não deve ser voltado apenas para os conteúdos que você produz, pois, sem um bom planejamento de marketing digital sua estratégia não vai muito longe.
\n\n\n\nPor isso, trabalhar na análise de mercado e entender o que pode ou não dar certo para o seu negócio, é uma ótima forma de definir o quanto será gasto em sua campanha.
\n\n\n\nAssim estabelecendo meios de manter o controle de gastos e planejando as ações que serão tomadas durante o processo de implantação de uma estratégia, por exemplo.
\n\n\n\nOu melhor: o que as pessoas estão procurando no Google?
\n\n\n\nSe você acompanha o nosso blog, já deve saber de uma mudança de algoritmo. Essas modificações também indicam uma alteração de comportamento do usuário.
\n\n\n\nAtualmente, as pessoas prezam por conteúdos que respondam todas as dúvidas que elas possam ter sobre um determinado assunto. Com isso, podemos compreender que o Google moldou sua forma de entrega de conteúdo com base nos desejos do usuário.
\n\n\n\nEntão, é isso que você precisa compreender. Ao escolher uma palavra-chave, por exemplo, qual a dúvida que o seu público pode ter em relação àquele tema.
\n\n\n\nAssim, torna-se muito mais simples o processo de ranquear os seus textos, fator que pode contribuir com a redução de gastos desnecessários, por exemplo.
\n\n\n\nQuando estamos investindo em algo novo (até mesmo quando já estamos há um tempo no mercado) buscamos pela forma mais fácil de fazer isso. Essa é uma característica comum e válida.
\n\n\n\nAfinal, nosso papel é aumentar os resultados da nossa empresa.
\n\n\n\nMas, muitas vezes, o caminho mais fácil pode não ser o mais eficiente e, em muitos casos, pode prejudicar o seu negócio.
\n\n\n\nMétodos que possuem como objetivo burlar os buscadores não são, nem de longe, a melhor opção para o seu planejamento.
\n\n\n\nIsso porque, as plataformas de pesquisa online estão cada vez mais inteligentes e podem reconhecer tais ações. Assim, prejudicando de forma drástica o ranqueamento do seu site.
\n\n\n\nPor isso, aposte em opções válidas para investir em SEO e afaste o seu negócio dos Black Hats, nome dado aos métodos prejudiciais.
\n\n\n\nEstá procurando por uma agência que te ajude a implementar as melhores técnicas de SEO nas suas estratégias. A Beatz está aqui e pode potencializar seu planejamento, reduzindo gastos e aumentando os resultados.
\n\n\n\nCom grande experiência no mercado, já ajudamos inúmeras empresa a alcançar sucesso com o marketing digital. Você também quer fazer parte desse time também?
\n\n\n\nFale agora mesmo com um dos nossos consultores e garanta os resultados que farão com que sua empresa decole no mundo digital. Venha participar desse beat!
\n\n\n\nEstamos te esperando!
\n', 'Quanto a sua empresa deve investir em SEO?', 'Entenda quais pontos devem estar no seu planejamento e potencialize suas estratégias', 'publish', 'closed', 'open', '', 'quanto-a-sua-empresa-deve-investir-em-seo', '', '\nhttps://beatz.com.br/blog/conheca-4-maneiras-de-segmentar-o-publico-para-seo/', '2022-09-06 17:59:13', '2022-09-06 20:59:13', '', 0, 'https://beatz.com.br/?p=5985', 0, 'post', '', 0), (5986, 12, '2022-08-26 09:55:14', '2022-08-26 12:55:14', '\nA emoção do esporte não é para qualquer um e, quem é apaixonado sabe qual a sensação. Cada lance, cada virada e cada fala do narrador é um sentimento diferente. Narrar um evento desses, então.... Nem se fala. Mas, a gente conhece um cara que pode mostrar para você o verdadeiro sentimento de narrar uma partida. Hoje, no Beatz Podcast, vamos receber Nelson Junior, narrador oficial do São Paulo Futebol Clube (SPFC). Empreendedor e narrador esportivo, Nelson vai nos contar tudo sobre sua trajetória e quais os próximos passos da carreira. Não sai daí e conheça a história do ganhador do prêmio de Melhor Narrador Web 2021!
\n', 'Como me tornei narrador do São Paulo Futebol Clube com Nelson Jr - Beatz Podcast #47', '', 'publish', 'closed', 'closed', '', 'como-me-tornei-narrador-do-sao-paulo-futebol-clube-com-nelson-jr-beatz-podcast-47', '', '', '2022-08-26 09:55:16', '2022-08-26 12:55:16', '', 0, 'https://beatz.com.br/?post_type=podcast&p=5986', 0, 'podcast', '', 0), (5987, 12, '2022-08-26 09:52:30', '2022-08-26 12:52:30', '', 'Thumb site colorido', '', 'inherit', 'closed', 'closed', '', 'thumb-site-colorido', '', '', '2022-08-26 09:52:55', '2022-08-26 12:52:55', '', 5986, 'https://beatz.com.br/wp-content/uploads/2022/08/Thumb-site-colorido.png', 0, 'attachment', 'image/png', 0), (5988, 12, '2022-08-26 09:52:36', '2022-08-26 12:52:36', '', 'Spotify', '', 'inherit', 'closed', 'closed', '', 'spotify-5', '', '', '2022-08-26 09:53:06', '2022-08-26 12:53:06', '', 5986, 'https://beatz.com.br/wp-content/uploads/2022/08/Spotify-4.png', 0, 'attachment', 'image/png', 0), (5989, 12, '2022-08-26 09:54:40', '2022-08-26 12:54:40', '\"Como me tornei narrador do São Paulo Futebol Clube com Nelson Jr - Beatz Podcast #47 - VERSÃO MP3\". Lançado: 2022.', 'Como me tornei narrador do São Paulo Futebol Clube com Nelson Jr - Beatz Podcast #47 - VERSÃO MP3', '', 'inherit', 'closed', 'closed', '', 'como-me-tornei-narrador-do-sao-paulo-futebol-clube-com-nelson-jr-beatz-podcast-47-versao-mp3', '', '', '2022-08-26 09:55:12', '2022-08-26 12:55:12', '', 5986, 'https://beatz.com.br/wp-content/uploads/2022/08/Como-me-tornei-narrador-do-Sao-Paulo-Futebol-Clube-com-Nelson-Jr-Beatz-Podcast-47-VERSAO-MP3.mp3', 0, 'attachment', 'audio/mpeg', 0), (5994, 13, '2022-08-26 16:13:42', '2022-08-26 19:13:42', '', 'mesa-de-estúdio-de-podcast', '', 'inherit', 'closed', 'closed', '', 'topo-14', '', '', '2022-09-05 11:32:31', '2022-09-05 14:32:31', '', 5968, 'https://beatz.com.br/wp-content/uploads/2022/08/TOPO-14.png', 0, 'attachment', 'image/png', 0), (5995, 13, '2022-08-26 16:14:16', '2022-08-26 19:14:16', '', 'TOPO-15', '', 'inherit', '', 'closed', '', 'topo-15', '', '', '2022-08-26 16:14:16', '2022-08-26 19:14:16', '', 5968, 'https://beatz.com.br/wp-content/uploads/2022/08/TOPO-15.png', 0, 'attachment', 'image/png', 0), (5997, 13, '2022-08-26 16:14:39', '2022-08-26 19:14:39', '', 'mesa-de-estúdio-de-podcast', '', 'inherit', 'closed', 'closed', '', 'meio-13', '', '', '2022-09-05 11:33:13', '2022-09-05 14:33:13', '', 5968, 'https://beatz.com.br/wp-content/uploads/2022/08/MEIO-13.png', 0, 'attachment', 'image/png', 0), (6001, 22, '2022-09-09 14:22:15', '2022-09-09 17:22:15', '\nAqui no blog da Beatz você tem acesso a diversas dicas para otimização das suas estratégias de SEO para site. Mas, muitos profissionais podem se perder com tantos detalhes a serem observados.
\n\n\n\nImplementar técnicas de Search Engine Optimization é uma etapa essencial para você que quer aumentar o tráfego no site da sua empresa. Porém, acima de tudo, é preciso entender quais os pontos que devem ser observados durante a implantação.
\n\n\n\nPor isso, hoje eu separei todos os detalhes que você precisa saber sobre o assunto. Esse é um guia prático de análise que pode te ajudar a montar um checklist eficiente para sua empresa.
\n\n\n\nQuer saber o que os especialistas analisam ao calcular as métricas de SEO para site? Acompanhe o texto e confira os detalhes.
\n\n\n\nBoa leitura!
\n\n\n\nAntes de mais nada, precisamos compreender todos os pontos que dizem respeito à Otimização para Motores de Busca. Afinal, você sabe o que é uma estratégia de SEO?
\n\n\n\nO site de uma empresa é uma ferramenta de oportunidades valiosa. Por isso, vemos mais e mais conteúdo sendo publicado sobre assuntos variados. Diante desse cenário, tornar o seu site relevante para o público e fácil para a análise feita pelos buscadores, transforma-se em uma tarefa que requer muito cuidado e atenção.
\n\n\n\nAs estratégias de SEO para site, por exemplo, é uma das principais formas de aumentar o tráfego do seu site. Isso porque, toda vez que uma página é publicada na internet, e isso ocorre o tempo todo, os buscadores devem indexá-la.
\n\n\n\nO que seria isso?
\n\n\n\nO Google, por exemplo, tem que entender sobre o que a sua página fala. Assim, ele poderá determinar se ela é ou não relevante para determinado usuário, com base na pesquisa feita.
\n\n\n\nEntão, o SEO nada mais é do que uma ferramenta que auxilia o buscador nessa tarefa. Dessa forma, aumentando as chances do seu conteúdo aparecer entre os primeiros resultados de pesquisa.
\n\n\n\nOu seja, são os métodos que influenciam no ranqueamento da sua página nas SERPs, com base em uma pesquisa feita com determinada palavra-chave.
\n\n\n\nEsse deveria ser um dos tópicos de análise, mas, precisamos falar sobre ele com mais aprofundamento por conta das modificações do Google.
\n\n\n\nPara você que não sabe, o Google estabeleceu certas modificações que podem impactar no ranqueamento do seu site na plataforma. Antes, acreditava-se que a única forma de alcançar o topo das pesquisas era agradando o Google Bot (o responsável por analisar a sua página e definir a posição na SERP).
\n\n\n\nPorém, com as novas mudanças, o que passou a contar é a experiência que o usuário tem com o seu conteúdo. Dessa forma, tornou-se muito mais importante entregar um conteúdo relevante, que responda as dúvidas do leitor, do que algo apenas otimizado para os motores de busca.
\n\n\n\nMas, não vai achando que as outras regras de SEO pararam de valer a pena. Elas continuam tendo a mesma importância de sempre.
\n\n\n\nAcontece que agora, você precisa pensar nas pessoas que estão lendo o seu texto. Se um usuário entra em uma página do seu site e, com pouco tempo, volta para os resultados da pesquisa, o Google entende esse comportamento como insatisfatório e determina que o seu conteúdo não é relevante.
\n\n\n\nPor isso, a atenção para com a experiência do usuário se tornou fundamental. Então, pense em cada detalhe na hora de produzir.
\n\n\n\nÉ comum, ao analisarmos essas mudanças, nos perguntarmos sobre a relevância das técnicas de SEO. Afinal, vale a pena investir em Search Engine Optimization nos dias de hoje?
\n\n\n\nSem qualquer sobra de dúvidas, a resposta é sim, não só nos dias atuais, como é uma tendência que continuará gerando resultados por muito tempo.
\n\n\n\nPense comigo: se você for agora na barra de pesquisa do Google e digitar \"SEO\" quantos resultados você acha que vai aparecer?
\n\n\n\nAgora, em uma análise de comportamento, quantas pessoas você acredita que chegarão até a última página de resultado?
\n\n\n\nSe pensarmos nas pessoas que chegarão à terceira ou quarta página de pesquisa, já temos uma redução considerável do número de usuários. Então, colocar o seu site na primeira página sempre será o objetivo, e não existe outra forma de fazer isso se não com as técnicas de SEO.
\n\n\n\nPor isso, é sim, muito importante aprender SEO e ter em mente que essa é uma estratégia que tem suas variações por conta das mudanças de algoritmo. Mas, tem a capacidade de gerar muitos resultados para a sua empresa.
\n\n\n\n![\"pessoa](\"https://beatz.com.br/wp-content/uploads/2022/09/MEIO-1-1.png\" "\\"símbolo-de-correto\\"/")
Bom, agora você sabe quais são as características de uma boa estratégia de SEO para site. Mas, quais são os recursos, aos quais você deve se atentar na prática?
\n\n\n\nDefinir os conceitos, técnicas e ferramentas a serem utilizados na sua campanha de marketing de conteúdo, de fato, dependem muito do cenário no qual você está inserido.
\n\n\n\nTudo pode depender do público que você quer atingir e, também, das metas e objetivos da sua empresa. Mas, existem tendências do momento no mundo digital que podem potencializar a experiência do seu usuário e, consequentemente, entregar mais resultados para os seus superiores.
\n\n\n\nAgora que sabemos aquilo que o Google prioriza na hora de ranquear o seu conteúdo e, também, entendemos a importância de responder as dúvidas do seu visitante, precisamos nos perguntar: como fazer isso?
\n\n\n\nDe fato, não é uma tarefa fácil. Mas, existem alguns pontos que podem facilitar o seu dia a dia e proporcionar resultados cada vez melhores. Acompanhe!
\n\n\n\nComo eu havia dito anteriormente, hoje em dia você precisa responder as perguntas do seu visitante e não só entregar um conteúdo otimizado. Por isso, faça algumas perguntas a si mesmo enquanto produz um determinado conteúdo.
\n\n\n\nA primeira, e principal delas, é: o que exatamente eu quero responder?
\n\n\n\nPense em qual a pergunta seria feita, que o seu texto responderia. Assim, escrever uma resposta que satisfaça o leitor, torna-se uma tarefa descomplicada.
\n\n\n\nAlém disso, outro ponto que não pode deixar de ficar de fora, com base nas atualizações de algoritmo é: como agregar valor ao meu conteúdo?
\n\n\n\nMateriais únicos se destacam, isso nunca foi tão importante como está sendo agora. Por isso, determine algo que o usuário do buscador online só pode encontrar no seu texto.
\n\n\n\nAgregar valor aos materiais que produzimos é uma forma de \"fidelizar\" o seu visitante, se ele entender tudo sobre determinado assunto no seu site, a chance de te procurar de novo será muito mais alta.
\n\n\n\nAlém disso, como já vimos, essa experiência (considerada satisfatória pelo algoritmo) é a melhor forma de mostrar ao Google que a sua página é relevante e merece alcançar posições mais altas na SERP.
\n\n\n\nFoi-se o tempo em que apenas o texto funcionava. Prender a atenção do seu público é fundamental, afinal, só assim ele continuará na página e mostrará ao Google que o seu conteúdo é bom.
\n\n\n\nMas, como fazer isso?
\n\n\n\nExplore outros formatos de conteúdo, entregue vídeos, infográficos, conteúdos em áudio e tudo que possa aumentar o dinamismo do seu texto.
\n\n\n\nAssim, convencer o seu visitante de que você tem domínio do assunto fica muito mais fácil. Além disso, como vimos anteriormente, se ele tem coisas a mais para consumir na mesma página, aumentamos o tempo de permanência e, consequentemente, o ranqueamento do seu site.
\n\n\n\n![\"Blog](\"https://beatz.com.br/wp-content/uploads/2022/09/Blog-para-e-commerce_.png\")
Assim como inúmeras técnicas do marketing digital, o SEO para site precisa de um planejamento para manutenção e implementação. Por isso, é importante definir o seu, o mais rápido possível.
\n\n\n\nDesse modo, separei algumas dicas que podem te ajudar a estabelecer uma rotina eficiente. Confira a seguir!
\n\n\n\nExistem ações que, verdadeiramente, devem fazer parte da sua rotina e, assim, serem verificadas com constância. Entre elas, podemos citar:
\n\n\n\nNão só para criar, mas também, para ajustar as suas estratégias de conteúdo baseadas em SEO, é preciso pesquisar e estudar o cenário em que a sua empresa está inserida.
\n\n\n\nPor isso, atente-se à:
\n\n\n\nAgora que você tem tudo que precisa, é a hora de começar a pensar em melhorias. Isso mesmo, a melhoria constante das suas técnicas é a melhor forma mais eficiente de garantir sucesso para sua empresa.
\n\n\n\nPor isso, invista em:
\n\n\n\nAssim, torna-se possível identificar os pontos a serem melhorados e potencializar sua estratégia de SEO para site.
\n\n\n\nComo vimos, dar ao seu usuário uma boa experiência é essencial para um bom ranqueamento. Por isso, invista em recursos que contribuam com a identificação de problemas de usabilidade na sua página e mantenha análises periódicas.
\n\n\n\nAlém disso, você pode apostar em ferramentas e métodos para:
\n\n\n\nAgora, você tem tudo que precisa para potencializar suas estratégias de SEO para site. Mas, que tal contar com a ajuda de uma agência especializada em marketing digital e pronta para entregar os melhores resultados para a sua empresa?
\n\n\n\nA Beatz está aqui para fazer com que o seu negócio cresça no mundo digital, e potencializar as vendas da sua empresa. Acha que está pronto para revolucionar a forma como a sua empresa se posiciona na internet?
\n\n\n\nEntão esperamos por você! Entre em contato agora mesmo e fale com um dos nossos consultores. Estamos ansiosos para te mostrar tudo que podemos fazer pela sua empresa.
\n\n\n\nQuer receber mais dicas como essa? Continue acompanhando o nosso blog e confira muitos outros conteúdos que preparamos para te ajudar a montar estratégias que darão os melhores resultados para o seu negócio.
\n\n\n\nEm nossa página de conteúdos você ainda tem acesso a diversos e-books que te ajudarão a entender mais sobre as técnicas e métodos utilizados pelos maiores players do mercado de marketing. Acesse e confira.
\n\n\n\nAté a próxima!
\n', 'SEO para site: guia definitivo para verificação das suas estratégias', 'Veja quais são os passos de análise, de acordo com especialistas em otimização para buscadores', 'publish', 'closed', 'open', '', 'guia-de-seo-para-site', '', '', '2022-09-09 14:22:18', '2022-09-09 17:22:18', '', 0, 'https://beatz.com.br/?p=6001', 0, 'post', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (6012, 18, '2022-09-20 15:01:10', '2022-09-20 18:01:10', '\nMuitos profissionais que entram para a área de marketing se questionam, se algumas certificações são ou não necessárias. E uma dessas dúvidas, é referente ao curso de SEO.
\n\n\n\nComo sabemos, essa ferramenta está em constante inovação. Dessa forma, sempre exige mais conhecimento e habilidades dos seus usuários.
\n\n\n\nNo entanto, muitos ainda acreditam que apenas a prática e o uso cotidiano da mesma, já é suficiente para serem reconhecidos no mercado. Mas, será que é isso mesmo?
\n\n\n\nHoje vamos mostrar para a você, a importância de obter uma certificação na área e quais são os melhores cursos de SEO que existem no mercado.
\n\n\n\nEntão, continue a sua leitura e tenha todas as informações que você precisa para ser um profissional disputado na área de marketing.
\n\n\n\nSe você é um profissional que está iniciando a sua carreira no marketing ou deseja atualizar as suas qualificações, um curso de SEO estruturado e ministrado por especialista no assunto, pode ser uma ótima ideia.
\n\n\n\nGarantindo a certificação, além de se tornar um ótimo profissional da área de Inbound Marketing, é possível aprimorar as técnicas de Search Engine Optimization e, assim, conquistar as primeiras colocações do Google.
\n\n\n\nAo dominar as otimizações, você pode atribuir diversos benefícios e desvendar os segredos dos maiores buscadores do mundo. O Google é o principal deles.
\n\n\n\nAo fazer um curso de SEO, você conseguirá usar as palavras-chave que mais têm afinidade com a sua empresa ou do seu cliente. Dessa forma, é possível atrair um público cada vez mais qualificado.
\n\n\n\nPortanto, já podemos ter como comprovada a conquista de certificações para aprimorar as suas habilidades e se destacar ainda mais na área.
\n\n\n\nMas, você sabe quais são os melhores cursos do mercado? Separamos uma lista com algumas opções que podem te ajudar muito nessa caminhada, confira!
\n\n\n\nO primeiro passo para encontrar o curso ideal, é buscar por instituições com as melhores certificações. Em geral, elas são oferecidas por empresas e organizações com credenciais impecáveis, ministradas por profissionais experientes.
\n\n\n\nPor isso, hoje, vamos te mostrar somente as melhores opções.
\n\n\n\n![\"Homem](\"https://beatz.com.br/wp-content/uploads/2022/09/MEIO-1-1-1.png\" "\\"homem-tomando-café-e-estudando-SEO\\"/")
Esse treinamento de SEO, é voltado para profissionais e estudantes que buscam mais conhecimento sobre as técnicas de otimização, aprendendo de uma forma prática e simples.
\n\n\n\nÉ um curso pago, onde o aluno aprenderá todos os segredos da otimização orgânica de conteúdos. No entanto, o curso é em inglês, então, é necessário ter familiaridade com a língua.
\n\n\n\nNão muito diferente dos recursos de aprendizagem do Google, a Academia Hubspot oferece ótimos cursos gratuitos e online.
\n\n\n\nNesse curso de certificação de SEO, você verá como:
\n\n\n\nVoltado para profissionais da área de marketing, esse treinamento da Market Movie promete te ajudar a dominar o processo de direcionar o tráfego orgânico. Para isso, ele oferece acesso a conhecimentos fundamentais de SEO.
\n\n\n\nO curso é pago, e acontece no formato online e presencial. Para concluir o curso, o aluno precisa realizar três projetos e fazer um teste de simulação com pontuação mínima de 60%.
\n\n\n\nA Semrush tem uma estruturação de cursos e certificações, diferente do que estamos acostumados, listando os seus cursos separados dos exames.
\n\n\n\nSe você estiver confiante das suas habilidades com o SEO, após fazer os cursos que listamos acima, pode pular diretamente para um desafio e obter a certificação.
\n\n\n\nNo entanto, se você ainda não está confiante o suficiente, a Semrush Academy oferece uma plataforma completa de cursos, em especial alguns sobre SEO. E o melhor, é totalmente gratuito.
\n\n\n\nGarantir uma certificação é a forma rápida de demonstrar proficiência a empregadores e clientes, e se você não tiver muita experiência, elas servem como prova de suas habilidades.
\n\n\n\nSer certificado em ferramentas específicas, é ótimo para o seu currículo. Fazendo com que você se destaque ainda mais no mercado.
\n\n\n\nAgora que você conhece os melhores cursos de SEO entre gratuitos e pagos, escolha aquele que melhor atenderá as suas necessidades.
\n\n\n\nDessa forma, você sentirá mais confiança, pois, é com uma especialização que conseguimos desenvolver mais autonomia em relação ao nosso trabalho.
\n\n\n\nPrincipalmente, em um mercado que está em constante evolução. Por isso, sugerimos que você busque sempre aperfeiçoar suas habilidades. Afinal, aprender nunca é tarde, não é mesmo?
\n\n\n\nE se você deseja ler mais artigos como esse, acesse o nosso blog e não perca as nossas novidades!
\n\n\n\nSe você acompanha o nosso blog, já deve ter notado que a discussão sobre SEO está cada vez mais em pauta. Muito disso, graças à recente atualização do Google.
\n\n\n\nDe fato, existe uma tendência surgindo e a plataforma já introduziu em seu algoritmo. Agora, não basta investir em SEO pensando em técnicas e métodos de agradar o Google Bot.
\n\n\n\nA internet, mais do que nunca, está se preparando para uma nova demanda. Então, se você quer manter a autoridade da sua marca no meio digital, eu sugiro que você leia esse texto até o fim.
\n\n\n\nChegou a hora de entender quais são as novas diretrizes para produção de conteúdo e potencializar o seu alcance, através de textos que geram resultado. Continue a leitura e confira!
\n\n\n\nA atualização do Google tem um objetivo: fazer com que criadores de conteúdo se esforcem mais para criar. Isso, de certo modo, não está errado. Pois, vem de uma demanda dos usuários.
\n\n\n\nOu seja, a nova orientação te obriga a entregar conteúdo de valor, feito com base no que o seu usuário está procurando. Com isso, também vemos uma necessidade maior de entender o nosso público e deixar um pouco de lado os textos feitos para serem ranqueados.
\n\n\n\nMas, na prática o que pode mudar?
\n\n\n\nEssa é a principal dúvida que temos ao ver tantas mudanças de uma só vez. E realmente, essa é uma alteração que te obriga a repensar todo o seu planejamento de conteúdo.
\n\n\n\nPara entender as novidades, você deve se perguntar: o meu conteúdo coloca o leitor em primeiro lugar?
\n\n\n\nJá falamos em outros textos sobre a importância de atender uma necessidade do seu usuário. Essa é a nova tendência de conteúdo.
\n\n\n\n![\"reunião](\"https://beatz.com.br/wp-content/uploads/2022/08/MEIO-15.png\")
Com a nova atualização do Google, precisamos garantir que o visitante do seu site tenha uma experiência satisfatória. Assim, assegurando uma permanência maior na sua página e permitindo que o Google enxergue o seu texto como relevante.
\n\n\n\nOriginalidade, valor, informação e referência. Essa são as características que podem garantir bons posicionamentos para a sua página. Não é mais sobre agradar o algoritmo e esperar que o seu texto esteja na primeira página.
\n\n\n\nVocê precisa, de forma urgente, investir em conteúdos dinâmicos e interativos, que prendam a atenção do seu público e respondam às suas principais dúvidas.
\n\n\n\nSe você ainda está investindo em táticas antiquadas de SEO, preciso te informar que isso pode estar prejudicando a sua empresa.
\n\n\n\nMuitos profissionais costumam juntar informações das três melhores posições do Google, com base em determinada palavra-chave, e esperam que isso gere resultados.
\n\n\n\nDe fato, isso é algo que funcionou por determinado período, mas agora, é preciso atualizar os seus métodos. Pois, a atualização do Google permite, também, que a plataforma analise o seu conteúdo.
\n\n\n\nDesse modo, podendo validar se ele é ou não relevante, com base naquilo que os usuários estão procurando.
\n\n\n\nNada resume mais essa mudança do que a frase: \"pessoas em primeiro lugar\".
\n\n\n\nEntão, lembre-se que o texto é feito para o usuário que está atrás da tela, assim como você. Por isso, os conteúdos devem ser humanizados. Sendo assim, siga os padrões do Google e priorize a experiência do usuário.
\n\n\n\nAntes de mais nada, você precisa entender qual a necessidade do seu público e, assim, tentar entender o que vai satisfazer essa necessidade. Por isso, investir em uma nova pesquisa de público-alvo e persona, pode ser de grande ajuda para o seu negócio.
\n\n\n\nAdemais, você deve dedicar recursos na criação de algo que só a sua empresa pode entregar e, também, na identificação de valores que gerem conexão com os seus leitores.
\n\n\n\nOutra dica essencial é atualizar o seu repertório e estar por dentro de tudo que acontece no seu mercado de atuação. Isso, pode te ajudar a procurar por itens que possibilitem essa interação entre o leitor e a sua marca.
\n\n\n\nSendo assim, evite ficar dentro da sua bolha e esteja aberto para as novidades do mercado. Dessa forma, você se destaca e ganha mais relevância no seu nicho através do novo.
\n\n\n\nAcompanhar o nosso blog é a melhor forma de garantir que as suas técnicas de SEO sejam aplicadas da melhor forma possível. Além de disponibilizar inúmeras dicas para te ajudar com as estratégias de marketing digital da sua empresa, podemos te auxiliar com a melhor consultoria do segmento.
\n\n\n\nNossos profissionais estão prontos para atender a sua empresa e potencializar o seu alcance e vendas. Quer saber como podemos fazer isso?
\n\n\n\nAcesse agora mesmo o nosso site e confira todos os detalhes. Ou fale com um dos nossos especialistas em marketing digital e garanta o sucesso do seu negócio!
\n\n\n\nNão podemos falar de desempenho orgânico de um site sem mencionar a importância da pesquisa de palavras-chave nesse processo. Como sabemos, esse é um fator crucial no desenvolvimento de estratégias de SEO, além de ser um tópico decisivo para os resultados que você espera conquistar na internet.
\n\n\n\nIndependente de qual seja a finalidade do seu site, temos certeza que fazê-lo aparecer na primeira página dos buscadores, é um dos seus principais objetivos. Desse modo, realizar uma boa pesquisa de palavras-chave, é essencial.
\n\n\n\nSabendo da relevância desse processo, hoje vamos te mostrar o que são as palavras-chave, qual a importância delas em seu site e como encontrar as melhores.
\n\n\n\nEntão, se isso é tudo o que você deseja saber, continue a sua leitura e tenha todas as informações que precisa!
\n\n\n\nAs palavras-chave, são termos que podem ser compostos por uma ou mais palavras. Elas são a forma pela qual os usuários pesquisam em algum buscador na internet.
\n\n\n\nDessa maneira, as páginas do seu site precisam ser elaboradas com o foco em uma palavra-chave. Pois somente dessa forma os algoritmos do Google, ou qualquer outro buscador, entenderá que aquele conteúdo se refere a determinado assunto.
\n\n\n\n\n\n\n\n\nSendo assim, quando alguém pesquisar sobre o tema, sua página será exibida nos resultados de busca. E seguindo as boas práticas de SEO, é possível alcançar um resultado cada vez melhor.
\n
Uma das melhores formas de entender de uma vez por todas esses conceitos, é compreender os diferentes tipos de palavras que você pode encontrar no decorrer das suas pesquisas. Afinal, existem inúmeros objetivos dentro da escolha de palavras-chave e, por isso, diversas técnicas para segmentação foram surgindo com o tempo. Confira alguns dos principais tipos de palavras-chave!
\n\n\n\nNão poderíamos começar essa lista sem antes mencionar a característica dentre os diferentes tipos de palavras-chave. Todas podem ser divididas em duas categorias, sendo elas a long tail e a head tail.
\n\n\n\nCom isso entendido, vamos partir oficialmente para a nossa lista de tipos de palavras-chave!
\n\n\n\nPensando numa empresa que já possui uma determinada relevância na internet, mas não se reservando a isso, esses termos são essenciais para os negócios construírem reconhecimento e fidelidade do cliente. Para isso, podem incluir o nome da empresa, produtos ou serviços específicos oferecidos. Sendo assim, são termos dedicados às últimas etapas do funil de vendas.
\n\n\n\nJá os termos relacionados com a localização, são importantes para negócios locais. Pois incluem o nome da cidade, bairro ou região, ajudando a atrair tráfego local. Exemplo: \"restaurante no centro de São Paulo\".
\n\n\n\nPalavras-chave negativas são termos que você seleciona para excluir de suas campanhas de publicidade on-line ou de estratégias de SEO. Desse modo, elas desempenham um papel crucial ao ajudar a refinar seu tráfego e garantir que seu conteúdo seja apresentado a um público mais específico e relevante.
\n\n\n\nAo usar palavras-chave negativas, você instrui os motores de busca ou plataformas de publicidade a não exibirem seu anúncio ou conteúdo quando essas palavras específicas estiverem presentes na consulta de pesquisa do usuário. Isso é particularmente útil para evitar cliques indesejados, reduzir custos de publicidade e direcionar sua mensagem para um público mais qualificado.
\n\n\n\nAtualmente, quando temos dúvidas sobre algum assunto ou até mesmo quando buscamos por um produto ou serviço, nossa primeira ação é fazer uma pesquisa no Google. Para isso, utilizamos algumas palavras ou termos que representam o que estamos procurando.
\n\n\n\nDessa forma, em menos de segundos, obtemos diversas páginas da web à nossa disposição como resultado da nossa pesquisa.
\n\n\n\nO que acontece, é que os buscadores analisam essas palavras-chave que usamos em nossa busca, para identificar quais conteúdos mais atendem nossa necessidade naquele momento. Por isso, ao produzir um conteúdo para o seu site, estar atento à pesquisa de palavras-chave, é muito importante.
\n\n\n\nCom isso, é possível criar um conteúdo que vai de encontro com o seu público. Ou seja, quando você define um termo para a sua página ou texto de blog, está dizendo aos algoritmos que, quando alguém pesquisar aquela palavra, é seu site que ele deve encontrar.
\n\n\n\n\n\n\n\n\nPortanto, realizar uma boa pesquisa da mesma, tona-se essencial caso o seu objetivo seja ser visto nos principais mecanismos de busca.
\n
O primeiro passo para realizar uma pesquisa de palavras-chave é conhecer o seu público e a sua marca. Além disso, analisar a sua concorrência também é um ponto crucial.
\n\n\n\nExistem diversas formas de realizar uma pesquisa, seja seguindo um processo diferente ou utilizando alguma das diversas ferramentas que existem.
\n\n\n\nNo entanto, há alguns pontos que são primordiais para que a sua busca seja o mais assertiva possível. São eles:
\n\n\n\n![\"Quadradinhos](\"https://beatz.com.br/wp-content/uploads/2022/08/MEIO-16.png\")
Essa variável representa o volume de buscas mensais por determinado termo no Google. Isso porque, a mesma é extremamente importante para analisar se existe um grande número de pessoas buscando pela palavra-chave escolhida.
\n\n\n\nExistem algumas palavras que já são exploradas por sites de muita relevância. Por conta disso, dependendo da dificuldade, posicionar o seu site no mecanismo de busca, se torna um tanto quanto complicado.
\n\n\n\nAo escolher uma palavra-chave, você precisa optar por aquelas com a dificuldade baixa. Pois, quando ela está alta, significa que os sites que estão nas primeiras posições, possuem uma grande autoridade, invalidando o seu posicionamento.
\n\n\n\nApesar de ser pouco utilizada, analisar a oportunidade é de grande relevância na hora de investir seus esforços nas palavras-chave.
\n\n\n\nIsso porque, quando uma pesquisa é feita em um mecanismo de busca e aparecem outros resultados além do orgânico, como por exemplo os anúncios, todos esses elementos fazem os cliques orgânicos diminuírem. Pois os mesmos acabam \"puxando\" a atenção do usuário.
\n\n\n\nAo escolher um termo, é necessário observar se o mesmo está ligado ao seu serviço ou produto. Pois, o usuário que já busca por palavras ligadas a sua marca ou aquilo que ela oferece, já se encontra em um estágio elevado do funil, contendo uma grande intenção de compra.
\n\n\n\nFazer a marca aparecer no mercado é o principal objetivo de muitos empreendedores, em especial quando falamos da internet, que está cada vez mais substituindo os meios convencionais.
\n\n\n\nCom base em tudo o que foi lido até o momento, podemos tirar como conclusão que a pesquisa de palavras-chave é um caminho muito atraente para alcançar esse objetivo.
\n\n\n\nNo entanto, contar com ferramentas para te auxiliar nesse processo, pode contribuir com resultados mais assertivos na hora de escolher os melhores termos. Confira nosso top 3 com as melhores:
\n\n\n\nAgora ficou fácil fazer o seu site ranquear na primeira página do Google com base em uma ótima pesquisa de palavras-chave. Basta seguir nossas dicas e alcançar os melhores resultados para a sua marca!
\n\n\n\nSe você gostou desse conteúdo e deseja continuar sabendo mais sobre estratégias de marketing que vão fazer a sua marca se destacar no mercado, acompanhe o nosso blog e esteja por dentro de todas as novidades!
\n\n\n\nDeterminar o CTR de uma determinada campanha, é crucial para administrar o tráfego do seu site. Com isso, é possível identificar uma redução no número de cliques ou impressões.
\n\n\n\nAssim, tornando-se mais fácil a tomada de decisões para aprimoramento das suas estratégias.
\n\n\n\nMas, você sabe o que pode estar causando essa redução?
\n\n\n\nÉ de extrema importância analisarmos cada métrica de nossas campanhas para, assim, determinar qual a melhor forma de agir em situações críticas.
\n\n\n\nPor isso, hoje vou te mostrar todos os detalhes que podem implicar no sucesso do seu negócio e, fazer com que você alcance cada vez mais pessoas através de suas estratégias.
\n\n\n\nQuer entender mais sobre o assunto? Acompanhe o texto e veja as dicas que eu separei para você!
\n\n\n\nDe fato, o acompanhamento de algumas métricas pode ser muito benéfico para suas campanhas. Em anúncios do Google Ads, por exemplo, esse fator não poderia ser diferente.
\n\n\n\nEntender qual é o volume de pesquisa, taxa de cliques e demais métricas, pode te dar a perspectiva necessária para identificar melhorias e modificações a serem feitas.
\n\n\n\nBem como, é preciso compreender a relação entre essas dimensões e, assim, definir o impacto que as suas estratégias está gerando.
\n\n\n\nO CTR, por exemplo, é uma dessas métricas que influenciam na sua estratégia de tráfego pago.
\n\n\n\nDe certo modo, esse é um cálculo simples. Basicamente, dividimos o número de cliques do seu anúncio pelo número de impressões, ou seja, a quantidade de vezes em que ele foi visto.
\n\n\n\nCom isso, você tem a capacidade de determinar:
\n\n\n\nEssa, é uma proporção vital para o seu negócio. Pois, quando vemos um resultado negativo no CTR, podemos identificar uma redução no número de cliques, bem como, no volume de pesquisa.
\n\n\n\nSe você ainda não aplica essa medida no seu negócio, é necessário começar imediatamente!
\n\n\n\nMas, se você já faz uso dos dados, pode estar enfrentando dificuldades ao estabelecer a origem de uma determinada queda nos resultados.
\n\n\n\nPor isso, eu trouxe alguns pontos que podem te ajudar nessa tarefa. Quer saber quais são?
\n\n\n\nContinue a leitura e confira!
\n\n\n\n![\"gráfico](\"https://beatz.com.br/wp-content/uploads/2022/09/MEIO.png\")
Com certeza, essa é uma métrica subestimada. É comum não levarmos ela em conta no momento de analisar a efetividade de nossas campanhas. Mas, saiba que ela pode dar a resposta para algumas das suas dúvidas.
\n\n\n\nInclusive, pode ser a razão para o declínio do seu CTR. O índice de qualidade de anúncios é responsável pelos seguintes componentes:
\n\n\n\nDesse modo, essa medida pode impactar diretamente na quantidade de vezes que o seu anúncio é qualificado para exibição. Além disso, pode determinar o valor que a sua empresa está pagando por clique.
\n\n\n\nPor isso, ela deve estar no seu radar no momento de analisar as razões pelas quais as suas campanhas apresentam CTR baixo.
\n\n\n\nPara solucionar o problema, você pode levar em consideração as notas que o Google Ads fornece para suas palavras-chave, por exemplo.
\n\n\n\nPodemos nos deparar com uma métrica de CTR estável, mas, com um baixo volume de cliques. Isso porque, o seu número de impressões pode estar caindo.
\n\n\n\nAs causas para esse problema podem ser variadas. Desse modo, a principal solução está associada à análise de possíveis causas para determinar uma estratégia de recuperação.
\n\n\n\nA seguir, listei algumas causas que podem impactar nesse tipo de índice. Confira!
\n\n\n\nSe o seu produto ou serviço depende de um determinado período, ou tem picos de vendas em certas épocas, com certeza você enfrenta problemas com as impressões do seu anúncio.
\n\n\n\nIsso porque, a queda pela procura implica diretamente na redução de pesquisas que, por sua vez, impactam nas impressões dos seus anúncios.
\n\n\n\nDessa forma, é importante descobrir uma abordagem diferente para cada espaço de tempo. Assim, aumentando o poder de convencimento dos seus anúncios.
\n\n\n\nA atualização de palavras-chave, também pode proporcionar bons resultados, mas, é importante ressaltar que essa ação demanda tempo e recursos da sua empresa.
\n\n\n\nSe você modificou recentemente as suas estratégias de lance, é importante ter a certeza de que suas metas e orçamento estão alinhados. Isso porque, essa divergência pode prejudicar, consideravelmente, o seu número de impressões.
\n\n\n\nPor isso, tenha a certeza de que, após a mudança, suas expectativas estejam em concordância com a verba disponibilizada para a sua campanha.
\n\n\n\nGostou das dicas?
\n\n\n\nEntão, continue acompanhando nosso blog e confira mais conteúdos sobre estratégias de mídia paga, SEO, redes sociais e muito mais.
\n\n\n\nAcesse, também, a nossa página de materiais ricos e confira inúmeros e-books que podem te ajudar a montar uma estratégia de marketing eficiente.
\n\n\n\nA Beatz pode ajudar a sua empresa! Com uma equipe especializada em Marketing Digital, podemos alavancar o seu negócio na web e aumentar ainda mais as suas vendas. Fale agora mesmo com um dos nossos consultores e comprove!
\n\n\n\nA evolução tecnológica já atinge diversos segmentos. Não tem como evitar, o mundo digital é o futuro do mercado. As mudanças nos processos de contabilidade, por exemplo, já indicam um início e momento promissor na área. Para falar sobre o assunto, convidamos Márcia e Luiza Borsari, representantes do escritório de contabilidade Lógica. Com essas presenças ilustres, hoje vamos desvendar o processo de digitalização do mercado de contabilidade.
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Lançado: 2022.', 'A Digitalização no mercado de contabilidade - Com Márcia e Luiza Borsari - Podcast #48 - VERSÃO MP3', '', 'inherit', 'closed', 'closed', '', 'a-digitalizacao-no-mercado-de-contabilidade-com-marcia-e-luiza-borsari-podcast-48-versao-mp3', '', '', '2022-09-01 09:59:02', '2022-09-01 12:59:02', '', 6051, 'https://beatz.com.br/wp-content/uploads/2022/09/A-Digitalizacao-no-mercado-de-contabilidade-Com-Marcia-e-Luiza-Borsari-Podcast-48-VERSAO-MP3.mp3', 0, 'attachment', 'audio/mpeg', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (6134, 22, '2022-09-19 11:49:38', '2022-09-19 14:49:38', '\nNão tem como negar, hoje todos temos uma marca do coração. As estratégias para reconhecimento de marca tomaram conta do mercado e, hoje, podemos ver cada vez mais empresas investindo em branding estratégico.
\n\n\n\nObviamente, que essa não é uma coincidência. Isso porque, a mudança de comportamento do consumidor, indica para as empresas uma necessidade maior de conexão entre público e marca.
\n\n\n\nDe fato, essa é uma estratégia que dá certo. Empresas como: Apple, Sony, Microsoft, Samsung e outras gigantes compreenderam isso com muita antecedência.
\n\n\n\nHoje, essas empresas somam números estarrecedores e possuem os seus fãs espalhados pelo mundo.
\n\n\n\nOutra marca que já conquistou o seu espaço no mercado é a Netflix. A pioneira do mercado de streamings é, atualmente, a plataforma mais amada entre os brasileiros.
\n\n\n\nEsse é um cenário que se sustenta até mesmo com inúmeros concorrentes surgindo no segmento. Com a Netflix estando no topo dos canais mais populares, a lista segue a seguinte ordem:
\n\n\n\nMesmo não tendo o valor mais baixo entre as concorrentes, a liderança do ranking mantém o seu número inalcançável. Mas, como isso é possível?
\n\n\n\nÉ isso que vamos entender hoje. Como, o jeito que a Netflix faz marketing, impacta no sucesso dela no mercado de streaming?
\n\n\n\nEntão, se você quer se inspirar e entender todos os detalhes que levam ao sucesso dessa marca, acomode-se e dê o play boa leitura!
Isaac Asimov, responsável por obras como Fundação e Eu, robô, disse uma vez em uma singela participação num projeto envolvendo táticas militares, realizado pelo MIT, que a ideia é o poder de criar conexão entre cartas postas à mesa. Ou seja, uma grande ideia surge através da identificação de uma demanda e de como uma solução pode ser criada a partir de coisas já existentes.
\n\n\n\nDesse modo, uma ideia só pode surgir se você tem o domínio e a maturidade necessárias para enxergá-la em meio a todas as oportunidades diante dos seus olhos. Mas, por que falar sobre isso agora?
\n\n\n\nBom... antes de mensurar a força que a Netflix conquistou através do marketing, é interessante sabermos mais sobre a composição dessa ideia. Além disso, esse é um tópico que mostra como um negócio de sucesso pode surgir de uma simples viagem até o trabalho.
\n\n\n\nQuando Marc Randolph e Reed Hasting, se encontravam em um estacionamento para partir em direção ao escritório em que trabalhavam juntos no Vale do Silício, era difícil acreditar que daquela rotina, poderia surgir algo tão grandioso quanto a plataforma que conhecemos hoje. Quase sempre, as ideias giravam em torno de algo como \"uma empresa de pranchas de surf personalizadas\", ou um \"serviço de delivery de shampoos\", nada que Hasting levasse muito a sério.
\n\n\n\nQuem é do tempo, lembra como era irritante ter que pagar as multas por atraso na devolução de um filme na locadora. Mas, dois caras de Palo Alto (Reed e Marc), criaram a partir disso, uma ideia. E se as pessoas pudessem alugar esses filmes sem ter que sair de casa?
\n\n\n\nMuitos desafios surgiram nesse percurso, o valor dos envios de fitas VHS, por exemplo, inviabilizava o projeto. Mas, no horizonte surgiam novas tecnologias (os DVDs) que trouxeram esperanças para a equipe que já começava a se formar. Além disso, o tempo de envio era outro ponto negativo, pois, as pessoas não precisavam esperar dias para alugar um filme, poderiam caminhar 15 minutos até uma locadora.
\n\n\n\nEntretanto, a indústria cinematográfica começou a perceber que o lucro desses estabelecimentos em cima de uma única fita VHS era algo para se preocupar. Foi nesse período que os preços começaram a aumentar e as locadoras entraram em uma crise significativa.
\n\n\n\nTudo isso trabalhava a favor da ideia que ia se desenvolvendo entre uma reunião ou outra que a equipe, que crescia a cada dia, vinha tendo em restaurantes que ficavam no centro dos trajetos dos membros que levaram os filmes até a tela de computadores e celulares.
\n\n\n\nNão têm como não conhecer. Como vimos anteriormente, a Netflix é uma das maiores plataformas de streaming de filmes e séries da atualidade. Muito disso pela qualidade das produções, mas, o marketing da empresa também é destaque entre o público.
\n\n\n\nCom o sucesso estrondoso da marca, essa não é uma pergunta difícil de ser respondida. Afinal, sua repercussão no mercado de streamings fez com que a marca sempre estivesse a frente das produções.
\n\n\n\nDe fato, quando vamos assistir a um filme nos cinemas, muitas vezes, não nos preocupamos com o responsável por aquela produção. Mas, esse é um comportamento praticamente impossível quando falamos do fenômeno Netflix.
\n\n\n\nMas como a empresa surgiu?
\n\n\n\nVocê se lembra do tempo em que tínhamos que nos deslocar até determinado local para alugar um filme? Para você que não é dessa época, as famosas videolocadoras já foram o auge do consumo de filmes.
\n\n\n\nE foi nessa época, em 1997, que a empresa surgiu. Pelas mãos de Marc Randolph e Reed Hasting.
\n\n\n\nMas, em pouco tempo a empresa já começou a inovar e apresentar diferenciais no mercado de locação de filmes, sendo a pioneira em uma espécie de delivery de títulos cinematográficos.
\n\n\n\nDesse modo, já apresentando certo destaque no mercado e entre o público, por conta da facilidade de aproveitar os seus serviços e produtos.
\n\n\n\nApenas em 1999 surge o serviço de assinatura no segmento. Assim, os clientes poderiam receber filmes e séries em suas casas por meio de uma taxa mensal paga a empresa.
\n\n\n\nCom certeza, podemos perceber em meio a todas essas inovações, que a Netflix é uma empresa com grande potencial. Pois é, isso foi notado desde o início quando a empresa recebeu propostas de compra, significativas para a época.
\n\n\n\nA primeira, em 1998, sendo oferecida por Bezos (CEO da maior concorrente da empresa, a Amazon), pela bagatela de US$ 12 milhões. Já em 2000, a própria empresa se ofereceu para a liderança do mercado de locação de filmes da época, a gigante Blockbuster, dessa vez por US$ 50 milhões.
\n\n\n\nBom, já vimos que a plataforma surgiu e teve a inovação como chave para o sucesso. Isso se perpetuou por um bom tempo e foi assim que ela adentrou no mercado de streaming, através de processos de inovação.
\n\n\n\nApenas em 2007 pudemos perceber os primeiros sinais da era dos streamings. Nessa época, os DVDs já estavam perdendo espaço no segmento, muito por conta das novas tecnologias que estavam surgindo.
\n\n\n\nComo tudo, o programa começou através de tentativas e investimentos em áreas que podiam não ser as ideais para o momento.
\n\n\n\nPrimeiro, os donos da plataforma buscaram por uma equipe que pudesse criar um algoritmo, capaz de suportar a demanda e entregar conteúdo relevante para o usuário.
\n\n\n\nNesse início, o desenvolvimento operacional ainda causava receio em investidores. Foi após a demonstração do potencial de mercado e entendimento dos investidores que o negócio decolou.
\n\n\n\n![\"televisor](\"https://beatz.com.br/wp-content/uploads/2022/09/MEIO-1.png\")
Aqui no Brasil, a inovação só chegou em 2011. Porém, logo fez sucesso entre o público, principalmente, pela variedade de títulos que trazia.
\n\n\n\nIsso porque, o canal de streaming tinha contratos para licença de transmissão com diversas organizações, que inclusive já desenvolveram seus próprios canais de streaming, como:
\n\n\n\nAssim, a empresa tem hoje, apenas no Brasil, mais de 19 milhões de assinantes. No mundo, esse número chega a 220,6 milhões.
\n\n\n\nNem tudo são flores. O mercado de streaming tem ganhado cada vez mais concorrentes, isso é visível pelo número de plataformas que surgiram nos últimos tempos.
\n\n\n\nAssim, a Netflix perdeu a vantagem de ser a pioneira no mercado para a variedade de preços, disponibilidade de títulos diversos e, também, contratos que fizeram com que a própria empresa perdesse muitas de suas obras não originais.
\n\n\n\n![\"celular](\"https://beatz.com.br/wp-content/uploads/2022/09/MEIO-2.png\")
Hoje, tornou-se difícil competir com preços como dos pacotes da Prime Vídeo, que possibilita o acesso à plataforma, além de frete grátis no e-commerce da empresa e outros benefícios, pelo valor de R$14,90.
\n\n\n\nOu então, com as superproduções da HBO que já fazem o maior sucesso entre os fãs, como: Game of Thrones que recebeu o título de programa televisivo mais assistido da história, com 13,6 milhões de espectadores acompanhando o final da série de forma simultânea.
\n\n\n\nDe fato, os números indicam a perda de potencial da empresa, o que pode dificultar os próximos passos, caso não sejam tomados com cautela e de forma estratégica. Mas, o que pode mudar no marketing feito pela Netflix?
\n\n\n\nNos últimos tempos surgiram muitas notícias sobre os anúncios para o marketing da Netflix, isso nunca esteve tão próximo.
\n\n\n\nVocê já deve ter ouvido falar do plano de assinaturas da Netflix, não é mesmo? Se não ficou sabendo, não tem problema, porque a empresa está levando essa nova empreitada com muita discrição.
\n\n\n\nMas, esse é um cenário que se aproxima cada vez mais. A proposta é baratear o custo de assinatura através de um plano com anúncios entre os conteúdos.
\n\n\n\nDessa forma, o público tem uma opção mais acessível, e as empresas acesso a uma plataforma de segmentação e propaganda. Parece ótimo, não é?
\n\n\n\nAté certo ponto, sim. Mas, existe um \"porém\": a Netflix ainda não pode determinar quais obras receberão os anúncios. Assim, os critérios de segmentação, até agora são incertos ainda.
\n\n\n\nDessa forma, por conta dos licenciamentos de reprodução, os profissionais que quiserem utilizar a plataforma de anúncios, não poderão escolher em quais títulos eles serão transmitidos. Entretanto, esse é um detalhe que pode ser ajustado muito em breve, de acordo com especialistas.
\n\n\n\nO maior problema, visto pelos profissionais que utilizaram a plataforma em suas estratégias de marketing, está no valor por anúncio, que promete ser o mais elevado do mercado.
\n\n\n\nExistem muitos pontos a serem observado ainda. A previsão de lançamento do novo modelo era para o início de 2023. Mas, para se antecipar à estreia do plano com anúncios da concorrente Disney (8 de dezembro de 2022), a Netflix pretende apresentar sua versão ainda em novembro de 2022.
\n\n\n\nOk, em meio de tantas mudanças no mercado e uma história promissora, qual o diferencial da empresa agora?
\n\n\n\nUm ponto de extrema importância em toda a sua trajetória, foi a forma como a Netflix se relacionava com os seus clientes, atendendo às características regionais e, até mesmo, de consumo dos seus clientes.
\n\n\n\nDessa forma, criando uma forma de se comunicar especifica, atendendo demandas de cada um dos seus públicos. Afinal, como vimos anteriormente, são mais de 220 milhões de assinantes em todo o mundo.
\n\n\n\nAs estratégias de marketing da empresa, de fato, são dignas de grandes cases de sucesso. Além disso, sua estratégia de branding pode referenciar o seu negócio.
\n\n\n\nQuer entender como a empresa se destaca no mercado de marketing? Continue a leitura!
\n\n\n\nEu já falei anteriormente, sobre a qualidade de atendimento da Netflix, afinal o método deles envolve adequar a comunicação ao seu usuário. Por isso, a empresa tem grande destaque nesse quesito.
\n\n\n\nDessa maneira, transformando o canal de streaming em uma persona que fala abertamente com seu público e, acima de tudo, interage proativamente com os seguidores das redes sociais.
\n\n\n\nO que podemos chamar de Netflix Marketing se estabeleceu como uma tendência entre empresas do segmento e até mesmo no varejo, como é o caso do Magazine Luiza.
\n\n\n\nAlém de conseguir definir um tom de voz para determinadas regiões, com base nas características culturais, a Netflix pode ser ainda mais específica, estabelecendo uma comunicação baseada no consumo do seu usuário.
\n\n\n\nQuem aí lembra do dia em que a plataforma atendeu seu cliente como se estivessem em um episódio da série Star Trek? Esse foi um episódio icônico em que a plataforma transformou uma situação em que o cliente reportava um problema numa verdadeira experiência.
\n\n\n\nIsso acontece até mesmo nos dias de hoje, principalmente no Twitter, onde a empresa costuma interagir bastante com o seu público.
\n\n\n\nA questão aqui é: se você tem uma voz para a sua marca, pode muito adaptar o tom para determinados públicos. Assim, cativando-o e mantendo seus seguidores engajados.
\n\n\n\nOs usuários não enxergam uma empresa, mas sim a Netflix, que está ali respondendo suas dúvidas e participando das suas brincadeiras.
\n\n\n\nHoje, você pode encontrar a Dona Netflix e suas estratégias de marketing em todas as principais redes sociais, e para cada uma delas, desenvolveu uma característica própria.
\n\n\n\nEntão, no Instagram da plataforma de streaming você pode ver stories e posts mais interativos, enquanto no Twitter existe um certo diálogo com o seu público, até mesmo no WhatsApp a marca está presente.
\n\n\n\nNo dia 30 de outubro de 2021, a plataforma de streaming abriu o seu canal de comunicação no app de mensagens. Permitindo que, com alguns comandos, seus usuários tivessem acesso às figurinhas de suas séries. Dessa forma, potencializando a presença da marca.
\n\n\n\nNão é novidade que, quando uma série aguardada é lançada, a internet coloca isso em pauta. E o papel da empresa é manter a conversa o maior tempo possível. Para isso, ela faz bom uso das redes.
\n\n\n\nAlém disso tudo, a Netflix faz bom uso de memes, o que reforça o engajamento do seu público. Mas, é importante entender se esses recursos podem ser utilizados com o seu público.
\n\n\n\nNão se esqueça também, de que as redes sociais são canais de comunicação mais leves. Por isso, uma das lições da empresa nesse quesito pode ser a de oferecer conteúdo menos denso. Além do mais, esses meios de comunicação são cenários perfeitos para fazer com que sua marca seja reconhecida.
\n\n\n\nNo caso da Netflix, o uso de conteúdos disponíveis em seu catálogo ganha destaque nas publicações. Mas, isso é algo que pode ser adaptado para o seu negócio, basta entender o que os seus seguidores procuram em suas redes.
\n\n\n\nProporcionar uma experiência que tenha significado e faça com que uma marca seja lembrada, é um desafio para diversas empresas. Muitas se afastam desse tipo de ideia por conta do investimento exigido, outras por conta do trabalho que envolve uma reunião com potenciais clientes.
\n\n\n\nA presença em feiras, por exemplo, é um grande diferencial para empresas que estão procurando por formas de crescer em seus respectivos mercados. Mas, no caso da Netflix, que já possui uma grande relevância, ela precisa ser o centro das atenções.
\n\n\n\nFoi aí que surgiu o TUDUM, nome dado ao evento da empresa que faz referência ao som no início de um filme do seu catálogo. Nele, vemos diversas personalidades se reunindo para falar sobre as produções, novos passos e, claro, experiências que levam os fãs para um novo estágio de conexão com a marca.
\n\n\n\nE olha que aqui nem entramos no mérito do marketing de influência, que arrasta multidões de fãs para um contato mais próximo com a marca e com as suas produções.
\n\n\n\nDe fato, como podemos notar no decorrer deste artigo, um dos principais focos da empresa, é a experiência do usuário. Observamos isso desde o surgimento do negócio até os dias atuais.
\n\n\n\nMas, qual é o diferencial do marketing da Netflix para que seus clientes a tenham como uma das melhores opções do mercado, mesmo vendo concorrentes com diferenciais atrativos?
\n\n\n\nAntes de mais nada, o cliente está no centro de tudo. Ou seja, o planejamento de marketing é feito para os usuários. Assim, fica muito mais fácil atingi-los de maneira positiva.
\n\n\n\nAlém disso, desde que chegou ao Brasil, podemos notar diversas mudanças em seu layout. Seja de marca, catálogo ou página de assinatura, tudo passou por teste. Esses experimentos tinham como objetivo entender o que era mais atrativo para os usuários.
\n\n\n\nPor isso, hoje temos uma página com poucas informações, ao contrário do que vimos em anos anteriores.
\n\n\n\n![\"landing](\"https://beatz.com.br/wp-content/uploads/2022/09/MEIO-3.png\")
Desse modo, a empresa busca entender a tendência entre seus usuários, para entregar facilidades e conteúdos que engajam. Se você achou que tudo o que falamos até agora é apenas uma estratégia de marketing, se enganou.
\n\n\n\nTodos os posts interativos, interações, testes de layout, servem para a prever o que os usuários buscam. Por isso, temos a impressão de que a Netflix sempre está a frente de seu tempo com o marketing.
\n\n\n\nMas, você também pode fazer isso. Estabeleça uma comunicação orgânica com seus clientes e por meio dos resultados, determine o que pode ser mudado ou acrescentado. Além disso, essa é uma boa forma de conseguir ver por outra perspectiva o seu planejamento de marketing.
\n\n\n\nQuer saber como aplicar na prática uma estratégia de reconhecimento de marca que vai potencializar a sua presença digital? Baixe o nosso e-book e confira todos os detalhes que nossos especialistas trouxeram especialmente para você.
\n\n\n\nQuer mais dicas como essa? Continue acompanhando o nosso blog e não fique de fora das novidades do mercado de marketing digital!
\n\n\n\nAcesse também o nosso site e descubra como a Beatz pode ajudar a sua marca a conquistar espaço na internet, e veja o seu negócio decolar.
\n\n\n\nAté a próxima!
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17:19:47', '2022-09-12 20:19:47', '', 0, 'https://beatz.com.br/?page_id=6234', 0, 'page', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (6263, 22, '2023-01-24 18:24:48', '2023-01-24 21:24:48', '\nEu já falei diversas vezes aqui no blog, sobre as vantagens de investir em estratégias de SEO para o seu site e, também, para seus conteúdos de blog. Mas, se você costuma produzir vídeos para o YouTube, saiba que essa técnica pode te ajudar também.
\n\n\n\nO YouTube, hoje, é o segundo maior buscador on-line do mundo, ficando atrás apenas do próprio Google. Dessa forma, é importante entender que ele pode potencializar suas estratégias de marketing digital.
\n\n\n\nMas, como aplicar os métodos de SEO em suas produções na plataforma?
\n\n\n\nApesar de simples, essa é uma técnica que requer muita atenção aos detalhes. Isso porque, são os detalhes que indicarão o sucesso dos seus esforços.
\n\n\n\nAntes de mais nada, eu preciso que você pense na seguinte questão: o que chama a minha atenção ao pesquisar por um vídeo?
\n\n\n\nCom isso em mente, chegou a hora de entender as vantagens das estratégias de SEO para YouTube. Quer aparecer nas primeiras posições dos resultados de pesquisa da plataforma?
\n\n\n\nAcompanhe a leitura e aprenda a conquistar o primeiro lugar!
\n\n\n\nSe você acompanha nosso blog, já sabe que as técnicas de SEO são essenciais para aumentar o seu alcance e, também, a captação de visitantes orgânicos para o seu site.
\n\n\n\nDessa forma, essa estratégia é composta por diversos métodos que facilitam o ranqueamento do seu site através da otimização para buscadores on-line. Por isso, recebe o nome de Search Engine Optimization (Otimização para Motores de Busca, ou SEO).
\n\n\n\nPor meio dela, você pode indicar ao Google a relevância do seu conteúdo, fazendo com que ele mostre para mais pessoas que pesquisam por uma determinada palavra-chave.
\n\n\n\nO que muitos não sabem, é que esse recurso não se resume ao ranqueamento de sites e blogs. É possível aplicar as táticas de SEO em seu canal no YouTube.
\n\n\n\nComo foi comprado pelo Google, o YouTube utiliza os mesmos recursos para entrega de conteúdo relevante em determinada pesquisa. Dessa forma, quando o usuário busca por algo na plataforma, a IA vasculha e entrega vídeos e canais que possam responder a sua dúvida.
\n\n\n\nDe fato, existem muitas variáveis nos critérios de escolha, mas, recursos como o histórico de busca, tornam a experiência mais personalizada. Além disso, existem alguns fatores que podem determinar se o seu conteúdo é relevante para aquela determinada pesquisa.
\n\n\n\nEntre esses fatores, podemos citar:
\n\n\n\nSe o seu vídeo preenche esses requisitos, com certeza, você conquistará bons posicionamentos no motor de busca. Mas, é preciso aplicá-los de forma otimizada para que sejam relevantes para o seu público e para o YouTube.
\n\n\n\nQuer saber como fazer isso? Acompanhe o texto e confira as dicas que eu trouxe para você!
\n\n\n\n![\"página](\"https://beatz.com.br/wp-content/uploads/2022/10/MEIO-4.png\" "\\"URL-do-YouTube\\"/")
Bom, se você chegou até aqui, está buscando por formas de otimizar o seu conteúdo em vídeo, ou está pensando em começar a produzir para o YouTube. Independente do seu objetivo, existem muitos motivos para persistir nessa ideia.
\n\n\n\nEm primeiro lugar, como eu disse anteriormente, o YouTube é a segunda maior plataforma de busca do mundo. Ficando atrás, apenas, do próprio Google.
\n\n\n\nMas, essa não é uma posição difícil de se conquistar quando você tem mais de 1,9 bilhões de usuários ativos todos os meses. Com tanta gente assim consumindo conteúdo no YouTube, parece fácil conquistar a atenção do seu público, certo? Errado!
\n\n\n\nPrecisamos que entender que, quando a demanda é alta, a oferta acompanha. A internet em si é um caos de conteúdo, e o YouTube não seria diferente.
\n\n\n\nA cada minuto, cerca de 500 horas de conteúdo surgem na plataforma, somando mais de 2 bilhões de visualizações por dia.
\n\n\n\nEntão, a pergunta certa aqui seria: o quanto disso eu estou perdendo para a minha empresa?
\n\n\n\nPara aplicar as técnicas de SEO que eu ensinarei ainda neste texto, você precisa entender certas funcionalidades da plataforma. Por exemplo, saber como os vídeos são entregues para os usuários, é fundamental.
\n\n\n\nIsso porque, quando trabalhamos com produção de conteúdo para internet, pensamos em tráfego orgânico, pago, de referência e outros meios comuns para o segmento. Mas, quando analisamos o YouTube, algumas mudanças são visíveis.
\n\n\n\nVeja as três principais formas que o YouTube utiliza para entregar seus vídeos!
\n\n\n\nAs recomendações do YouTube seguem um padrão que prioriza a experiência do usuário. Por isso, se você quer que o seu vídeo apareça como um conteúdo recomendado, precisa voltar sua atenção para alguns pontos. Entre eles:
\n\n\n\nDesse modo, seu conteúdo pode aparecer como uma recomendação da plataforma, aumentando o número de acessos ao seu vídeo.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/01/9.png\")
Como vimos anteriormente, a divulgação do seu conteúdo em plataformas externas pode potencializar a entrega dele nos vídeos recomendados do YouTube. Mas, esse método por si só é uma forte ferramenta de geração de tráfego.
\n\n\n\nDesse modo, utilizar a técnica de divulgação por meio de links externos, pode potencializar ainda mais o seu alcance. Além disso, pode funcionar como uma estratégia de link building eficiente, tornando o seu conteúdo ainda mais relevante para a plataforma de busca.
\n\n\n\nPor fim, temos o tráfego de pesquisa que é, aquilo que buscamos aumentar com as estratégias de SEO. Nesse método, alcançamos o público por meio dos resultados de pesquisa do buscador.
\n\n\n\nQuanto mais otimizado o conteúdo, mais fácil aparecer no topo dos resultados, onde os usuários buscam pela resposta para sua pergunta com mais frequência. Ou seja, raramente costumam buscar pelos resultados mais baixos.
\n\n\n\nCom a entrega exponencial de conteúdo nessas pesquisas, entender como manter o seu vídeo no topo, torna-se fundamental para obter resultados com o conteúdo que você produz para o YouTube.
\n\n\n\nChegou o momento! Agora, vamos entender como conquistar mais tráfego de pesquisa para o seu canal através das estratégias de SEO para YouTube. Continue a leitura e confira!
\n\n\n\nOk. Agora que você já sabe como o YouTube entrega os vídeos para os usuários e, também, por que devemos investir em SEO para YouTube. Precisamos compreender como aplicar isso na prática.
\n\n\n\nAo longo do artigo, citei alguns pontos essenciais para a sua produção de conteúdo. Agora, veremos como elas impactarão o seu vídeo e como fazê-las de fato.
\n\n\n\nConfira 3 regras para conquistar bons posicionamentos nas pesquisas do YouTube!
\n\n\n\nAssim como para textos de blog, o SEO para YouTube requer uma boa pesquisa de palavras-chave. Isso porque, é por meio delas que a plataforma de pesquisa identifica o seu vídeo como \"resposta\" para determinadas pesquisas.
\n\n\n\nDesse modo, é preciso inserir as palavras-chave em campos como: titles, tags e descrições. Assim, tornando o ranqueamento do conteúdo mais simples e, consequentemente, a favor do seu canal na plataforma.
\n\n\n\nPara definir o melhor termo para o seu conteúdo, você precisa se perguntar como alguém que procura por aquele vídeo pesquisaria por ele. Aqui na Beatz, por exemplo, utilizamos uma linha de prioridades, sendo elas:
\n\n\n\nA primeira, é definida através de um processo de pesquisa que visa entender como a persona se comunica e, também, como consome determinados conteúdos.
\n\n\n\nAlém disso, as razões para criar uma persona para os seus planejamentos, vão além de identificar como ela pesquisaria pelo seu conteúdo. Confira nosso vídeo com motivos para investir em um cliente ideal.
\n\n\n\nComo o nome diz, neste tipo de texto você deve ser o mais descritivo possível. Por isso, diga ao espectador sobre o que o seu vídeo fala, e comente na descrição tudo aquilo que a concisão do título não permite dizer.
\n\n\n\nÉ importante lembrar ainda, que a descrição pode ser um meio de persuadir o seu público, aumentando o engajamento e dando sinais positivos para a plataforma. Isso porque, a parte inicial do seu texto aparece nos resultados de pesquisa.
\n\n\n\nDesse modo, é preciso introduzir as informações mais importantes no início do texto, para que elas sejam vistas pelo maior número de pessoas.
\n\n\n\nAlém disso, a descrição é uma ferramenta para facilitar a análise que a plataforma realiza nos vídeos publicados, ou seja, quanto mais descritiva, mais rápido será determinada uma boa posição para o seu novo vídeo.
\n\n\n\nVocê ainda pode investir em CTAs (Call to Action), ou seja, chamadas para ação, incentivando o seu visitante a se inscrever no canal ou direcioná-lo para o seu site, blog ou página que possa ser interessante.
\n\n\n\nAlém de acessibilidade, as legendas e transcrições podem ser decisivas para o ranqueamento do seu conteúdo. Isso porque, o algoritmo da plataforma entende códigos e textos, então, esses elementos podem tornar a análise do conteúdo mais fácil.
\n\n\n\nDesse modo, aumentando as chances de conquistar uma posição melhor nas pesquisas.
\n\n\n\nPara isso, você pode utilizar as ferramentas de automação do Google, podendo incluir temporização, transformando sua transcrição em legenda, tornando seu conteúdo acessível àqueles que possuem deficiência auditiva.
\n\n\n\nSe você quer aplicar esse recurso em suas próximas produções, basta seguir as instruções da plataforma!
\n\n\n\nNeste artigo, você viu todos os detalhes sobre a otimização de conteúdo para o Youtube. Mas, que tal aprender ainda mais conceitos para melhorar mais ainda as suas estratégias?
\n\n\n\nEntão, se você quer aprender tudo sobre a arte do SEO para Youtube, precisa continuar acompanhando nosso blog. Assim, você fica por dentro das melhores técnicas para SEO e conteúdo!
\n', 'SEO para YouTube: você sabe como colocar os seus vídeos no topo das pesquisas?', 'Confira as melhores técnicas de marketing digital para conquistar o topo das SERPs com seu conteúdo', 'draft', 'closed', 'open', '', 'tudo-sobre-seo-para-youtube', '', '\nhttps://beatz.com.br/blog/pesquisa-de-palavras-chave/', '2023-12-13 08:37:23', '2023-12-13 11:37:23', '', 0, 'https://beatz.com.br/?p=6263', 0, 'post', '', 0), (6269, 13, '2022-09-08 15:10:57', '2022-09-08 18:10:57', '', 'homem-com-notebook', '', 'inherit', 'closed', 'closed', '', 'topo-21', '', '', '2022-09-08 15:12:20', '2022-09-08 18:12:20', '', 6001, 'https://beatz.com.br/wp-content/uploads/2022/09/TOPO-2.png', 0, 'attachment', 'image/png', 0), (6270, 13, '2022-09-08 15:11:30', '2022-09-08 18:11:30', '', 'MEIO-1-1', '', 'inherit', '', 'closed', '', 'meio-1-1-2', '', '', '2022-09-08 15:11:30', '2022-09-08 18:11:30', '', 6001, 'https://beatz.com.br/wp-content/uploads/2022/09/MEIO-1-1.png', 0, 'attachment', 'image/png', 0), (6273, 13, '2022-09-08 15:14:54', '2022-09-08 18:14:54', '', 'homem-pesquisando-a-palavra-SEO', '', 'inherit', 'closed', 'closed', '', 'topo-1-5', '', '', '2022-09-08 15:15:25', '2022-09-08 18:15:25', '', 6012, 'https://beatz.com.br/wp-content/uploads/2022/09/TOPO-1-1.png', 0, 'attachment', 'image/png', 0), (6275, 13, '2022-09-08 15:15:51', '2022-09-08 18:15:51', '', 'MEIO-1-1-1', '', 'inherit', '', 'closed', '', 'meio-1-1-1', '', '', '2022-09-08 15:15:51', '2022-09-08 18:15:51', '', 6012, 'https://beatz.com.br/wp-content/uploads/2022/09/MEIO-1-1-1.png', 0, 'attachment', 'image/png', 0), (6281, 15, '2022-09-12 11:00:12', '2022-09-12 14:00:12', '\nHoje no Brasil, um em cada três trabalhadores sofre de burnout. Os casos de ansiedade e depressão cresceram cerca de 25% durante a pandemia no país e, mais do que nunca, precisamos falar sobre.
Setembro chegou e, com ele, a necessidade de relembrarmos o quão importante é manter a saúde mental em períodos tão conturbados e intensos.
Por isso, recebemos o especialista em Psicologia Clínica e Avaliação Psicológica, Matheus Leão, para conversar conosco sobre o assunto e ajudar a entender quais são os critérios de risco, como identificar e onde procurar ajuda.
Você sonha em ter altas taxas de visitantes e conversões em suas Landing Pages de material rico? A Beatz pode te ajudar a concretizar esse sonho e alcançar resultados surpreendentes.
\n\n\n\nQuer saber como?
\n\n\n\nA TGF, líder no mercado de peças automotivas, através de estratégias desenvolvidas pela Beatz, conseguiu conquistar números acima da média e hoje tornou-se referência quando o assunto é conversão de materiais ricos em estratégias de Inbound Marketing.
\n\n\n\nPara provar a você, que é possível dominar o seu segmento através de estratégias consolidadas em análise de dados e expertise, vamos te mostrar os resultados que a TGF conquistou durante nossa parceria.
\n\n\n\nEntão, acompanhe como conseguimos alcançar e, até mesmo, ultrapassar os objetivos da empresa e descubra que você também pode ser um Case de Sucesso Beatz.
\n\n\n\nMais de 50% de conversões em apenas 4 dias
\n\n\n\nAcha isso impossível? Pois saiba, que a TGF alcançou taxas superiores a 50% nos primeiros dias de publicação do material criado pela Beatz.
\n\n\n\nDe acordo com uma pesquisa realizada pela Resultados Digitais, a taxa de conversão média de uma LP é de 19,9%. Além disso, o estudo ainda aponta que apenas 1 em cada 10 páginas supera a marca de 50% de conversões.
\n\n\n\nA Beatz posicionou a TGF entre as páginas com maior número de conversões em apenas 4 dias. Através de estratégias personalizadas, desenvolvidas por nossos especialistas, entregamos resultados acima da média.
\n\n\n\n![\"informações](\"https://beatz.com.br/wp-content/uploads/2022/09/MEIO-5.png\")
Já são 7 meses de campanha ativa e continuamos convertendo em taxas superiores à média do mercado, comprovando que as estratégias da Beatz Marketing Digital podem entregar os melhores resultados para a sua empresa.
\n\n\n\nQuer mudar os resultados do seu negócio, assim como a TGF Automotive? Vamos te mostrar como conquistamos esse número, e como você também poderá ter essas taxas. Acompanhe!
\n\n\n\nBeatz Inbound Marketing
\n\n\n\nComo você viu anteriormente, esses números são possíveis somente por conta de estratégias personalizadas que visam a segmentação do público e o atendimento de suas necessidades. Para isso, nosso time de especialista desenvolve um planejamento de conteúdo específico para as demandas dos clientes que você pretende alcançar.
\n\n\n\nComo a Beatz conquistou mais leads para a TGF?
\n\n\n\nQuer entender melhor sobre os métodos aplicados para conquistarmos números tão expressivos? Continue acompanhando o texto e veja todos os detalhes!
\n\n\n\nEntendimento do público
\n\n\n\nIdentificar o público é um passo essencial para conquistar taxas de conversão tão altas. Afinal, para garantir que visitantes se tornem leads, é preciso falar com as pessoas certas.
\n\n\n\nPara alcançarmos esse resultado, desenvolvemos técnicas exclusivas para a definição de uma persona e segmentação do público da TGF. Dessa forma, garantindo que aqueles que acessaram a página de LP tivessem conexão e interesse pela marca.
\n\n\n\nConteúdos incríveis
\n\n\n\nNão basta saber com quem falar. É preciso saber o que dizer para os seus visitantes. Por isso, desenvolvemos um planejamento de conteúdo completo para a TGF, que envolve a produção de artigos para blog, posts para redes sociais e e-mails, entre muitos outros formatos.
\n\n\n\nCom isso, estabelecemos um cenário de educação do mercado, fazendo com que os visitantes chegassem até a página de serviço prontos para se tornarem leads.
\n\n\n\nDessa maneira, nossa equipe de desenvolvimento realizou estudos sobre os principais temas e buscou responder as principais dúvidas da persona. Para assim, tornar os conteúdos da TGF valiosos para o seu público.
\n\n\n\nAs mídias pagas também foram utilizadas com eficiência. Através de pesquisas de mercado, conseguimos definir os melhores canais de comunicação com os clientes da TGF e, assim, atingi-los de maneira eficaz.
\n\n\n\nCom a criação de Landing Pages que convertem, e anúncios segmentados e desenvolvidos através das melhores técnicas do mercado.
\n\n\n\nAcha que a sua empresa está pronta para ter esses números também? Pois saiba, que nós temos a certeza de que isso é possível.
\n\n\n\nFale agora mesmo um dos nossos especialistas e seja você o nosso próximo case de sucesso!
\n\n\n\n\n', 'Você sabe como a TGF converteu mais de 50% dos seus visitantes?', 'Revelamos os segredos dessa estratégia de sucesso da Beatz Marketing Digital', 'publish', 'closed', 'closed', '', 'case-tgf-automotive', '', '', '2024-03-07 15:24:03', '2024-03-07 18:24:03', '', 0, 'https://beatz.com.br/?post_type=case&p=6493', 0, 'case', '', 0), (6496, 22, '2022-09-27 16:04:04', '2022-09-27 19:04:04', '\nSe você procura por taxas de conversão superiores em suas LPs, não tem outro caminho: precisa investir em estratégias de conteúdo e performance. Aliás, você sabe como a Strati, líder de mercado no ramo de provedores de serviço de TI Full Service, conseguiu 60% de conversão em seus materiais?
\n\n\n\nA Beatz, através de estudos e aplicação de estratégias específicas, foi capaz de aumentar a conversão de material rico da empresa. Isso porque, nossa equipe entendeu as demandas da Strati e de seus visitantes e leads.
\n\n\n\nMas, isso não é o bastante para te convencer, e sabemos disso. Por isso, hoje, vamos te contar como é possível conquistar números como esses para o seu negócio, e todos os passos que levaram a Strati para outro patamar no marketing digital.
\n\n\n\nContra fatos, não há argumentos. Por isso, quando mostramos os dados de conversão da Strati, em uma semana de ativação da Landing Page, surpreendemos nosso cliente.
\n\n\n\nEm 7 dias, conquistamos 65% de conversões. Quando falamos em taxas de conversão de LPs de material rico, precisamos lembrar que o ideal é 19% e, a partir de 40%, já consideramos taxas muito boas. Porém, a Beatz foi além, mantendo taxas superiores a 60% durante todo o período de ativação do material.
\n\n\n\nEm seu primeiro mês ativo, o White Paper criado pela equipe de desenvolvimento de conteúdo Beatz, se manteve estável, atingindo 66% de conversão. Quando comparamos com sua primeira semana de campanha, notamos um aumento de 184% na captação de leads, em apenas 3 semanas.
\n\n\n\nEsse material continuou dando bons resultados, até mesmo em meio a outras campanhas. Entregando, em 6 meses, mais de 160 leads qualificados, sendo 66% dos visitantes conquistados através de estratégias eficazes de performance.
\n\n\n\nOs resultados, de fato, foram duradouros. Agora, em um ciclo totalmente novo, podemos ver que o White Paper, continua entregando bons leads à Strati.
\n\n\n\nNo último mês, por exemplo, a estratégia de conteúdo continuou demonstrando sua força e converteu 63% dos visitantes da página.
\n\n\n\nQuer saber como a Beatz conquistou esses números para a Strati? Continue acompanhando o texto e confira os detalhes dessa estratégia de sucesso!
\n\n\n\n![\"gráfico](\"https://beatz.com.br/wp-content/uploads/2022/09/MEIO-4.png\")
Antes de mais nada, se você está se perguntando: isso pode funcionar para a minha empresa? Podemos dizer, com toda a certeza, que sim.
\n\n\n\nAfinal, tudo foi feito através de planejamentos personalizados, que buscavam atender as demandas da Strati e de seus clientes.
\n\n\n\nPor meio da definição de uma persona ideal, conseguimos desenvolver materiais de qualidade, em uma linguagem que atendeu as necessidades do público e gerou curiosidade. Acima de tudo, entregando conteúdo de qualidade que agregaram valor para o público.
\n\n\n\nAs estratégias de divulgação paga, também foram essenciais para o sucesso da campanha. Através da segmentação do público alvo, atingimos as pessoas certas para entregar resultados eficazes e leads qualificados para a Strati.
\n\n\n\nHoje, independente do seu segmento, não podemos deixar de inovar. Por isso, tivemos que fugir do habitual e entregar, ao invés do e-book convencional, um White Paper, com conteúdo mais técnico e denso, se adequando à nossa persona que já estava mais avançada no funil de vendas.
\n\n\n\nDesse modo, conquistando sua atenção e demonstrando os conhecimentos da Strati. Assim, reforçando o posicionamento da marca no mercado de TI, ao mesmo tempo em que entregávamos informação de qualidade para o público-alvo.
\n\n\n\nAtravés de técnicas únicas no mercado e uma equipe de especialistas apta a entregar os melhores conteúdos e estratégias, a Beatz está pronta para alcançar taxas de conversão superiores para a sua empresa.
\n\n\n\nAcha que seu negócio está preparado para tantos leads? Fale já com um dos nossos consultores e comece agora mesmo a aumentar suas vendas!
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nPara tirar suas dúvidas sobre Segurança Cibernética para Empresas, convidamos o André Bernardo e o Denny Roger, da Strati, especialistas em cibersegurança, para bater um papo no Beatz Podcast.
\n\n\n\nAcompanhe essa conversa super interessante e aprimore seu conhecimento sobre o tema!
\n\n\n\nO mundo está cada vez mais visual e necessita de criatividade para surpreender e enriquecer os olhos de quem vê.
Pensando dessa maneira, podemos concluir que, nos tempos de redes sociais e internet, é fundamental que você saiba elaborar formas inovadoras para chamar a atenção de seu público.
E um dos processos que você precisa começar a exercitar, é o criativo.
Por isso, convidamos João Schmidt, João Abreu, Luiza e Paulo, que trabalham há muitos anos na área artística e criativa.
Eles transmitirão todo o conhecimento e experiência que carregam para ajudá-lo a elaborar métodos para criação de uma forma mais objetiva.
Mas, não é só para áreas artísticas que você deve ter uma mente inovadora. Para que você comece um novo negócio, por exemplo, precisa pensar no que pode fazer de diferente.
O mundo está cada vez mais visual e necessita de criatividade para surpreender e enriquecer os olhos de quem vê.
Pensando dessa maneira, podemos concluir que, nos tempos de redes sociais e internet, é fundamental que você saiba elaborar formas inovadoras para chamar a atenção de seu público.
E um dos processos que você precisa começar a exercitar, é o criativo.
Por isso, convidamos João Schmidt, João Abreu, Luiza e Paulo, que trabalham há muitos anos na área artística e criativa.
Eles transmitirão todo o conhecimento e experiência que carregam para ajudá-lo a elaborar métodos para criação de uma forma mais objetiva.
Mas, não é só para áreas artísticas que você deve ter uma mente inovadora. Para que você comece um novo negócio, por exemplo, precisa pensar no que pode fazer de diferente.
De acordo com lista divulgada pelo Banco Mundial, atualmente, entre os 190 países analisados, o Brasil ocupa a 184ª posição no Ranking de Facilidade para Pagamento de Impostos.
Ainda de acordo com a instituição, hoje, um empreendedor gasta cerca de 2600 horas, todos os anos, para arcar com as normas tributárias em âmbito municipal, estadual e federal. Número quase 22 vezes maior quando comparado à média de países no topo da lista.
Tendo isso em vista, trouxemos o advogado e CEO da Harmonia Contabilidade, Percival Nogueira, para conversar sobre o impacto tributário nos índices de empreendedorismo do país.
Então, se está pensando em abrir o seu negócio ou precisa de ajuda para entender melhor o assunto, esse episódio do Beatz Podcast foi pensado para você!
Construir um time de alta performance focado no desenvolvimento humano para aumentar os seus resultados, não é uma tarefa fácil! Os desafios encontrados nesse meio, são muitos!
Pensando nisso, convidamos o consultor Marcos Bressani, que é experiente na aplicação de programas comportamentais em empresas, para conversar um pouco mais sobre esse tema com a gente.
Então, se o que você busca é o desenvolvimento humano e a alta performance dos seus funcionários, esse Beatz Podcast é uma ótima opção para começar a dar os primeiros passos!
Você já parou para refletir o quanto seu comportamento está atrelado às chances de sucesso de uma determinada atividade? Alguns fatores comportamentais, possibilitam maiores chances de sucesso em uma tarefa. Mas, para isso, é preciso desenvolver certas competências (também chamadas de soft skills) e se destacar no mercado de trabalho, ou qualquer outra atividade que você pretenda realizar. Para explicar tudo sobre o assunto, convidamos o leader training, especializado em desenvolvimento humano, Bruno Cintra, que aceitou o bate-papo e veio para demonstrar a importância dos fatores comportamentais na tomada de decisões, organização e sucesso das suas atividades.
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\n\n\n\nNesse tipo de estratégia de marketing, o objetivo principal é converter leads. Obviamente, existem muitas variáveis que podem interferir na conquista das suas metas.
\n\n\n\nNo entanto, uma coisa é certa, você precisa saber como convencer os visitantes da sua página. Desse modo, direcionando-o através do funil de vendas. Mas, como fazer isso?
\n\n\n\nDe fato, é uma dúvida que ainda atinge muitos profissionais da área, ou seja, você não está sozinho nessa jornada.
\n\n\n\nMas, existe uma ferramenta que pode potencializar, ainda mais, os seus resultados. A landing page, ou página de captura como é conhecida, é um método de conversão recorrente no marketing digital.
\n\n\n\nPor ser amplamente utilizada, algumas características se perderam com o tempo. Hoje, muitos profissionais se perdem em suas variações e acabam não tendo os melhores resultados com esse método.
\n\n\n\nPor isso, hoje vou te mostrar as melhores técnicas para criação de landing pages que convertem. A partir de agora, você terá acesso a um conteúdo completo para potencializar os resultados que você obtém atualmente. Boa leitura!
\n\n\n\nDe uma forma simples, são \"páginas de captura\". Entretanto, esse pode ser um conceito vago para descrevê-las, mas, não equivocado.
\n\n\n\nAfinal, o principal objetivo de uma landing page é converter visitantes em leads, leads em oportunidades e assim sucessivamente. Desse modo, guiando seu lead para as próximas etapas do funil de vendas.
\n\n\n\nA principal característica de uma landing page, é a ausência de elementos distrativos. Ao contrário de um site, por exemplo, nesse tipo de ferramenta queremos que o visitante esteja totalmente focado no objetivo da página.
\n\n\n\nOu seja, evita-se ao máximo possíveis distrações. Desse modo, potencializando as chances de conversão e obtenção de informações importantes para guiar a comunicação que a você terá com aquele lead.
\n\n\n\nSe ainda está confuso para você, tenha em mente o seguinte cenário: seus projetos estão atraindo muitos visitantes, mas, por algum motivo você não consegue convertê-los. Nesse caso, qual técnica faria com que esses visitantes se tornassem leads e, posteriormente, oportunidades de vendas?
\n\n\n\nA resposta para essa pergunta está nas landing pages. Mas, para tanto, ela deve apresentar características suscetíveis para que isso aconteça.
\n\n\n\nAqui na Beatz, por exemplo, através de alguns testes, conseguimos entender o que funciona melhor para cada um dos nossos clientes. Ou seja, é preciso compreender o seu visitante.
\n\n\n\nCom todos esses fatores, chegamos nos formatos que aplicamos hoje.
\n\n\n\n![\"landing](\"https://beatz.com.br/wp-content/uploads/2022/10/screencapture-materiais-beatz-br-curso-vendarketing-v3-2022-10-11-13_13_48-750x1024.png\")
Nessa versão, por exemplo, podemos identificar que os textos são ligeiramente reduzidos, mas, ainda assim entregam as informações certas. Além disso, não existem elementos distrativos, ou seja, tudo que você precisa saber encontra-se nessa página.
\n\n\n\nAinda podemos notar que, além de informações importantes para indicar o que o nosso lead ganhará com aquele curso, entregamos também, uma amostra do que está por vir.
\n\n\n\nOu seja, os elementos precisam estar inseridos na página, levando o visitante para o objetivo dela. Por isso, devemos dispensar links que direcionem para outro site, evitando que o lead saia da landing page sem a conversão.
\n\n\n\nBom, como você pôde perceber até o momento, essa ferramenta é essencial para convencer os visitantes do seu site, ou outras mídias. Porém, para alcançar seu objetivo e se tornar uma landing page que converte, é preciso ter uma diferença entre o seu gerador de tráfego e a sua página de conversão.
\n\n\n\nEntão, enquanto o seu site é reservado para a oferta de conteúdo relevante ao seu visitante, as páginas de captura farão o trabalho de diferenciar aqueles que estão dispostos a seguir no seu funil de vendas e, aqueles que ainda precisam ser nutridos.
\n\n\n\nComo isso acontece?
\n\n\n\nBasicamente, aqueles que estão dispostos a entregar informações de contato (importantes para estabelecer um relacionamento com esse lead) terão um espaço específico para seguir o funil de vendas. Assim, entregando para você, a possibilidade de determinar um meio de comunicação com seu novo lead e trabalhar aqueles que ainda não estão prontos.
\n\n\n\nOu seja, através de técnicas infalíveis, que ensinarei hoje para você, o processo de conversão pode fluir naturalmente. Enquanto isso, você utiliza o seu site/blog para nutrir aqueles que ainda não estão prontos para serem \"fisgados\".
\n\n\n\nApesar de possuir características base, as landing pages que convertem ainda se dividem em diferentes tipos. Geralmente, essas diferenciações resultam no atendimento de demandas específicas.
\n\n\n\nDesse modo, potencializando as chances de atingir os seus objetivos com êxito. Além disso, conhecer essa possibilidade pode ser o diferencial para obter máximo desempenho de suas estratégias de marketing.
\n\n\n\nConfira os principais tipos de landing pages que convertem e veja qual delas é a melhor para o seu negócio!
\n\n\n\nComo vimos anteriormente, a landing page é a melhor ferramenta para estimular uma conversão. O que poucos sabem, é que isso pode ocorrer em qualquer etapa do funil.
\n\n\n\nOu seja, ela também pode proporcionar mais vendas para o seu negócio. Isso porque, ter uma página inteiramente dedicada à venda de determinada solução, pode ser o que falta para o seu negócio.
\n\n\n\nCom uma landing page de vendas, você pode se dedicar à sua oferta principal. Desse modo, aumentando o número de vendas, através de um espaço dedicado para essa ação.
\n\n\n\nPara isso, você precisa informar ao seu potencial cliente, tudo que ele precisa saber sobre o seu produto. Nessa etapa, é essencial que você abuse de gatilhos de venda, como: prova social, escassez, autoridade, reciprocidade, entre muitos outros.
\n\n\n\nMas, cuidado! Apesar de ser ótima para falar sobre o seu produto, não podemos esquecer do seu objetivo: vender. Por isso, evite textos longos!
\n\n\n\nDa mesma forma, as técnicas de landing pages que convertem, podem ser aplicadas em divulgação de eventos. Assim, propondo um espaço focado no convencimento, mas, também informativo.
\n\n\n\nNeste tipo, você pode discorrer sobre as vantagens do evento em questão, bem como, atrações, objetivos, datas e local. Além de possibilitar que o seu visitante demonstre interesse por meio dos dados de contato.
\n\n\n\nDesse modo, você pode falar sobre a sua solução e, possibilitar essa troca. Ademais, essa é uma ótima forma de engajar o público e mostrar a importância do seu evento, seja ele para desenvolvimento profissional ou lazer.
\n\n\n\nDe forma simplificada, a Squeeze page, como também é conhecida, é o passo inicial de conversão do seu funil de marketing. É através dela que você tem a chance de converter um visitante em lead.
\n\n\n\nPara isso, as informações pedidas devem ser sucintas. Em geral, os profissionais da área optam por solicitar apenas e-mail, como a Beatz faz hoje para assinatura de nossa newsletter semanal. Veja a seguir!
\n\n\n\n![\"squeeze](\"https://beatz.com.br/wp-content/uploads/2022/10/image-1-1024x511.png\")
De fato, essa é uma dúvida comum para quem está se aprofundando em técnicas de marketing. Afinal, qual a razão para investir em landing pages eficientes?
\n\n\n\nMas, para quem tem experiência no mercado, essa é uma resposta que está na ponta da língua: gerar leads. Você deve lembrar que, leads são possibilidades para a sua empresa, ou seja, quanto mais leads mais oportunidades de vendas.
\n\n\n\nÉ claro que o trabalho não acaba na conversão em landing page, mas, essa é uma etapa muito importante. Afinal, como nutrir o seu lead se você não pode convencê-lo a trocar informações tão importantes nesse primeiro contato? E essas informações iniciais, são de extrema importância para a construção de uma relação.
\n\n\n\nEntão, com isso, você pode estabelecer um cenário que permite:
\n\n\n\nPor isso, investir alguns recursos no desenvolvimento de landing pages, não só pode, como vai trazer bons resultados e fazer com que você conquiste suas metas de forma mais fácil!
\n\n\n\nOk, agora você sabe tudo sobre esse tipo de página de conversão, mas, ainda precisamos entender como criar landing pages que convertem. Por isso, separei algumas dicas fundamentais para você arrasar nas próximas LPs.
\n\n\n\nAntes de nos aprofundarmos, precisamos entender quais elementos devem estar nas construções de suas landing pages. Então, continue a leitura e confira os detalhes!
\n\n\n\n![\"profissional](\"https://beatz.com.br/wp-content/uploads/2023/01/MEIO-1.png\" "\\"página-com-landing-page\\"/")
Um bom título é essencial, mas, isso é uma regra que não se restringe apenas para landing pages. Afinal, esse elemento é fundamental para cativar o visitante da sua página. É através dele que o lead vai identificar se vale ou não a pena, continuar na sua LP.
\n\n\n\nPor isso, o título sempre tem destaque em uma página de conversão. Pois, é ele que determina se o visitante verá os próximos elementos que você optou por utilizar.
\n\n\n\nO CTA, ou Call to Action, também é um fator determinante para suas landing pages converterem. Esse recurso, nada mais é do que uma \"chamada para ação\", como o próprio nome já define.
\n\n\n\nÉ através dele que você pode convocar o seu visitante a tomar determinada ação dentro da sua página. Aliás, esse elemento pode estar presente em diferentes formatos, mas em geral, são utilizados em botões ou trechos do conteúdo que instigam o cadastro, download, assinatura ou qualquer outro objetivo.
\n\n\n\nPorém, é preciso ter atenção, afinal, muitas vezes acabamos caindo em propostas já muito exploradas no mercado. Por isso, esbanje criatividade e fuja de opções tão convencionais.
\n\n\n\nNão podemos esquecer da oferta! Afinal, esse é o principal objetivo da página: falar sobre a sua solução e convencer o visitante de que é a melhor.
\n\n\n\nPor isso, tenha atenção aos detalhes do item que você pretende ofertar, explore suas vantagens, benefícios e principais características. Aliás, isso é fundamental para qualquer tipo de oferta. Seja um produto físico, serviço ou material rico, você precisa deixar claro a razão pela qual o seu visitante deve converter na sua LP.
\n\n\n\nPor fim, crie um formulário que entregue as melhores informações para sua equipe de vendas e de marketing. Tenha em mente que essas informações serão utilizadas para estreitar o relacionamento com seu lead, então, não precisa exagerar em um primeiro momento.
\n\n\n\nDepois de fazer com que sua marca seja reconhecida, chegou a hora de pedir mais informações através de landing pages de vendas. Nela, você tem a liberdade de ser mais específico, mas, ainda assim, é preciso ter cuidado. Por isso, siga as seguintes dicas:
\n\n\n\nAssim, você consegue o que deseja e estabelece uma relação de confiança, ampliando as chances de conversão e transição do seu lead entre as etapas de funil!
\n\n\n\nHoje em dia, é possível encontrar inúmeras plataformas que facilitam o processo de criação de uma landing page, muitas delas gratuitas.
\n\n\n\nEssas ferramentas disponibilizam modelos pré-prontos para a confecção das suas LPs, que te permitem alterar detalhes para deixá-la com a cara da sua marca.
\n\n\n\nNo entanto, apesar da facilidade do uso, existem alterações de extrema importância para os processos de criação de uma página de conversão.
\n\n\n\nComo visto anteriormente, muitos elementos disponíveis para a criação de uma boa LP devem ser personalizados, assim, atendendo demandas especificas do seu cliente em potencial.
\n\n\n\nPor isso, aqui na Beatz utilizamos técnicas que potencializam nossos resultados, fazendo com que alcancemos taxas de conversão superiores a 60%. Quer saber como?
\n\n\n\nAcompanhe as dicas que eu separei para você!
\n\n\n\nAqui na Beatz já entramos em um acordo: sempre que vamos começar um texto, precisamos definir qual sentimento ele transparecerá. E isso não é diferente quando falamos de uma landing page. Aliás, torna-se ainda mais importante.
\n\n\n\nPor isso, a principal dica que eu posso te passar, é essa: \"saiba de antemão o que o seu lead deve sentir ao acessar a sua LP\". Esse fator está amplamente conectado aos gatilhos mentais que você usará na sua página.
\n\n\n\nPara criar as minhas, em geral, eu começo definindo uma lista de sentimentos relacionado à dor da minha persona e associando esses sentimentos à solução que eu irei oferecerei. Desse modo, tornando aquele produto/serviço mais próximo da realidade dos visitantes daquela determinada página.
\n\n\n\nPor isso, antes mesmo de começar a escrever, defina uma lista de 10 sentimentos para o seu produto e uma lista de 10 emoções, às quais ele pode ser associado. Assim, o trabalho de definir uma linguagem adequada torna-se muito mais fácil.
\n\n\n\nVocê precisa ter um norte. Por isso, dedique um pouco de tempo para entender o que está sendo feito no seu segmento. Estudar a sua persona inclui, também, entender como os concorrentes estão se posicionando por meio de determinados produtos.
\n\n\n\nCom duas perspectivas distintas, de quem procura e de quem oferece uma determinada solução, é possível unir aspectos importantes de convencimento. Desse modo, potencializando as chances de sucesso com sua nova LP.
\n\n\n\nIsso abre um novo campo de discussão: criar uma landing page que converte, exige muito estudo. É preciso entender o que acontece à sua volta para entregar os melhores resultados!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/01/2.png\")
Instigue o seu leitor a clicar em um dos botões da sua página. Essa não é uma tarefa fácil, e que exige muita dedicação. Mas, com os gatilhos mentais, comprovadamente eficazes, você pode conquistar os resultados que sempre quis.
\n\n\n\nPor isso, abuse de provas sociais, explore os conceitos de prazer e dor, crie conexão, confiança ou mostre a escassez de oportunidades. Tudo isso pode potencializar as chances de uma conversão!
\n\n\n\nE aí? Gostou das dicas?
\n\n\n\nSe você quer receber mais conteúdos como esse, assine nossa newsletter gratuita! Ou então, continue acompanhando nosso blog para ter acesso a mais dicas e informações sobre o universo do marketing digital!
\n\n\n\nAcha que está pronto para conquistar bons resultados com a ajuda de uma agência especializada em marketing B2B? Entre em contato e solicite seu orçamento!
\n', 'Landing pages que convertem: o guia definitivo para conquistar mais leads', 'Revelamos todos os segredos do processo de criação de páginas de captura aqui da Beatz!', 'publish', 'closed', 'open', '', 'landing-pages-que-convertem', '', '', '2023-02-01 10:16:37', '2023-02-01 13:16:37', '', 0, 'https://beatz.com.br/?p=6609', 0, 'post', '', 0), (6613, 22, '2022-10-11 13:14:28', '2022-10-11 16:14:28', '', 'curso-vendarketing-Beatz', '', 'inherit', 'closed', 'closed', '', 'screencapture-materiais-beatz-br-curso-vendarketing-v3-2022-10-11-13_13_48', '', '', '2022-10-18 09:13:16', '2022-10-18 12:13:16', '', 6609, 'https://beatz.com.br/wp-content/uploads/2022/10/screencapture-materiais-beatz-br-curso-vendarketing-v3-2022-10-11-13_13_48.png', 0, 'attachment', 'image/png', 0), (6615, 22, '2022-10-11 13:31:59', '2022-10-11 16:31:59', '', 'cover-youtube', '', 'inherit', '', 'closed', '', 'cover-youtube', '', '', '2022-10-11 13:31:59', '2022-10-11 16:31:59', '', 6609, 'https://beatz.com.br/wp-content/uploads/2022/10/cover-youtube.png', 0, 'attachment', 'image/png', 0), (6619, 22, '2022-10-11 15:30:52', '2022-10-11 18:30:52', '', 'image', '', 'inherit', '', 'closed', '', 'image-32', '', '', '2022-10-11 15:30:52', '2022-10-11 18:30:52', '', 6609, 'https://beatz.com.br/wp-content/uploads/2022/10/image.png', 0, 'attachment', 'image/png', 0), (6621, 22, '2022-10-11 15:46:53', '2022-10-11 18:46:53', '', 'squeeze page Beatz', '', 'inherit', 'closed', 'closed', '', 'image-1-3', '', '', '2022-10-18 09:12:27', '2022-10-18 12:12:27', '', 6609, 'https://beatz.com.br/wp-content/uploads/2022/10/image-1.png', 0, 'attachment', 'image/png', 0), (6628, 15, '2022-10-14 08:52:06', '2022-10-14 11:52:06', '\nVocê sabe a diferença entre Outbound e Inbound Marketing? De fato, quando analisamos os dois conceitos o que se sobressai não são suas diferenças, mas sim, os complementos entre as duas estratégias. Por isso, chamamos dois especialistas, cada um em sua área, para explicar os conceitos e como aplicar nas suas campanhas a estratégia que conhecemos por Funil de Vendas em Y. De um lado, temos Renato Maggieri, Master Coach e especialista em Outbound Marketing, do outro, Adriano Klumpp, diretor de redação e especialista em Inbound Marketing.
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Neste novo episódio do Beatz Podcast, Adriano Klumpp e João Paulo Schmidt, verdadeiros especialistas no assunto, revelaram as estratégias mais poderosas do momento.
Se você está em busca de uma estratégia eficiente para geração de leads, já deve ter procurado por dicas de como planejar o marketing de conteúdo da sua empresa?
\n\n\n\nIsso porque, essa é uma das melhores táticas de atração orgânica para se investir atualmente. Entretanto, pouco se fala sobre como, na prática, você pode definir um planejamento adequado para o seu negócio.
\n\n\n\nPensando nisso, nossos especialistas em Inbound Marketing reservaram algumas dicas que podem te ajudar a determinar a melhor estratégia para a sua empresa. Assim, ensinando de uma vez por todas, como planejar o marketing de conteúdo certo para o seu negócio!
\n\n\n\nQuer saber mais sobre o assunto? Acompanhe as dicas, aplique-as na rotina do seu negócio e comprove os resultados!
\n\n\n\nO marketing de conteúdo é uma estratégia que visa a criação de conteúdos relevantes e valiosos, baseados em um público-alvo. Com foco no reconhecimento de marca, através das táticas utilizadas nesse segmento, você pode gerar mais valor para a sua persona.
\n\n\n\nDesse modo, fazendo com que ela tenha uma percepção melhor sobre a sua marca, potencializando vendas e geração de leads qualificados.
\n\n\n\nPara explicar melhor, tenha em mente dois fatores:
\n\n\n\nHá muito tempo, deixamos a restrição da programação das emissoras de televisão e, agora, podemos escolher o que queremos consumir. Esse poder, vai além da escolha do programa, e gera mais liberdade para responder.
\n\n\n\nApesar do público poder escolher de forma ativa aquilo que consome, agora, estão sujeitos a uma entrega de conteúdos mais acentuada, através da segmentação disponível através da internet. Esse, é o lado que favorece profissionais como você, que podem aproveitar as preferências de consumo do público, para determinar quem está mais apto a ter acesso ao seu conteúdo.
\n\n\n\nOu seja, o público tem mais liberdade para escolher, com base em seus gostos, aquilo que é mais valioso e relevante para ele. Porém, você como profissional de marketing, pode utilizar informações para gerar esse tipo de conteúdo.
\n\n\n\nÉ importante deixar claro, também, que esse tipo de conteúdo, não tem foco em vendas, mas sim, em entregar a esse público algo que seja valioso e que estabeleça um bom relacionamento.
\n\n\n\nOutro ponto essencial, é a definição desse \"conteúdo relevante\". Seu planejamento não deve focar apenas na utilidade do produto informativo, mas também, para quem e como está sendo enviado.
\n\n\n\nAfinal, é preciso enviar a mensagem certa, para a pessoa certa e no momento em que ela mais precisa. Com tudo isso, você consegue se tornar memorável para o seu público, ampliando as chances de vendas no momento certo.
\n\n\n\n![\"pessoa](\"https://beatz.com.br/wp-content/uploads/2023/01/MEIO-3.png\")
Ok. Já sabemos que o marketing de conteúdo não é só, mais uma estratégia para a sua empresa. Na verdade, essa pode ser uma oportunidade de investimento fundamental.
\n\n\n\nMas, existem pontos cruciais para o desenvolvimento e implementação desse novo método. Entre eles, podemos citar:
\n\n\n\nCom atenção a esses detalhes, você pode definir os responsáveis pela realização das ações pensadas, o público e linguagem necessária para alcançá-lo, a criação efetiva de conteúdos, o envio e a mensuração do retorno dos seus investimentos.
\n\n\n\nEsses tópicos ainda contribuem para uma política de melhoria constante que, por consequência, auxilia na revisão da sua estratégia para adaptação do conteúdo aos gostos do seu público.
\n\n\n\nAlém disso, a aplicação dos métodos de marketing de conteúdo, atrelado ao inbound marketing, possibilita a redução do custo de aquisição de clientes, aumenta o lifetime-value, impulsiona a geração de leads e, consequentemente, as vendas da sua empresa.
\n\n\n\nCom tudo isso esclarecido, sabemos que o marketing de conteúdo pode ser resumido em três etapa, sendo elas: planejamento, execução e mensuração. Para que você comece com o pé direito na implementação dessa estratégia na sua empresa, separamos alguns detalhes para compor suas ideias. Acompanhe!
\n\n\n\nComo planejar o marketing de conteúdo?
\n\n\n\nBom, na etapa de planejamento, você deve ter em mente quais são os objetivos da sua empresa com o marketing de conteúdo. Por isso, é preciso saber quais são os principais KPIs a serem analisados.
\n\n\n\nAlém disso, é preciso saber, com aprofundamento, qual o seu público, como se comunicar e chegar até eles. Desse modo, o desenvolvimento de uma persona é fundamental para os bons resultados da sua empresa.
\n\n\n\nSe você quer entender ainda mais sobre a criação de persona, vai gostar dos nossos conteúdos no YouTube, são inúmeros vídeos que te ajudarão no processo de implantação do marketing de conteúdo, confira agora os detalhes!
\n\n\n\nCom isso, você já começa a ter insights sobre os melhores conteúdos para o seu público, partindo para a etapa de execução do seu planejamento.
\n\n\n\nPúblico definido, persona criada, objetivos traçados e KPIs estabelecidos. Qual caminho seguir?
\n\n\n\nAgora, você precisa entender quais os déficits do mercado, quais informações são essenciais para o seu público, não só quando nos referimos ao seu produto, mas, do mercado como um todo. Dessa forma, você inicia o planejamento para educar o planejamento no qual a sua empresa está inserida.
\n\n\n\nConfira como foi esse processo para o Luiz Montanari, líder de marketing da empresa ADDEE, um dos nossos clientes de longa data.
\n\n\n\nCom seu plano de marketing de conteúdo em prática, agora, você precisa acompanhar os resultados, entender quais os pontos de melhoria e fazer as devidas correções. Essa, é uma ação que se aplica no conteúdo, tanto em nível de feedback do público quanto em estratégias de SEO.
\n\n\n\nDessa maneira, você precisa determinar uma periodicidade de acompanhamento. Assim, tomando decisões para otimização com tempo hábil para melhorar ainda mais os resultados obtidos.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/02/2.png\")
Gostou do artigo? Acha que sua empresa está pronta para essa nova estratégia de marketing? Fale com a nossa equipe, essa é uma excelente forma de tirar suas dúvidas e entender melhor sobre as vantagens do marketing de conteúdo!
\n\n\n\nNão se esqueça de nos seguir nas redes sociais (Facebook, Instagram e LinkedIn) e acompanhar o nosso blog, para receber as melhores notícias e informações sobre o mundo do marketing.
\n', 'Como planejar o marketing de conteúdo da sua empresa?', 'Entenda quais as etapas e descubra como aumentar a captação de leads do seu negócio!', 'publish', 'closed', 'open', '', 'como-planejar-o-marketing-de-conteudo-da-sua-empresa', '', '', '2023-09-12 16:32:45', '2023-09-12 19:32:45', '', 0, 'https://beatz.com.br/?p=6669', 0, 'post', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (6674, 26, '2023-01-30 14:41:53', '2023-01-30 17:41:53', '\nNão deve ser nenhuma novidade para você, o termo Growth Marketing. Afinal, como aquelas pessoas que costumam sempre se manter atualizadas às novidades do ramo, já deve ter ouvido falar sobre o assunto, em algum momento da vida.
\n\n\n\nMas, entender como funciona e como aplicar esse tipo de estratégia em sua empresa, não é algo muito falado entre os profissionais.
\n\n\n\nPrincipalmente pelo fato de que, só agora o Growth Marketing está recebendo atenção e se tornando algo atual.
\n\n\n\nAs transformações conforme o tempo, são muitas, e o próprio marketing acaba sofrendo mudanças. Assim, novos conceitos começam a surgir.
\n\n\n\nContinue no texto e descubra mais sobre esse termo. Boa leitura!
\n\n\n\nEm primeiro lugar, te explicaremos o que significa esse termo, e o que é, realmente, esse tipo de estratégia.
\n\n\n\nO termo em inglês, “growth”, significa crescimento. Por isso, com a tradução já entendemos que essa estratégia se trata de um marketing de crescimento, que impulsionará o seu negócio. Sobretudo, a gestão de vendas e a aquisição e retenção de consumidores de produtos ou serviços.
\n\n\n\nDessa forma, o Growth Marketing é uma estratégia que tem como intuito, proporcionar uma implementação gradual em empreendimentos que desejam alavancar suas vendas e crescer no mercado. Para isso, se concentra em encontrar oportunidades para atrair, converter e reter clientes, usando dados e análises para medir o sucesso.
\n\n\n\nAssim, o foco maior é direcionado ao reconhecimento e sustentação da marca no mercado atual. E isso tudo, com uma estratégia pensada através de um planejamento estruturado.
\n\n\n\nDessa maneira, todos os trabalhos dentro dessa categoria são realizados buscando um retorno a longo prazo, por meio de oportunidades que podem ser observadas através de suas ferramentas, como veremos ainda neste artigo.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/01/MEIO-2.png\" "\\"mulher-trabalhando-com-notebook\\"/")
O marketing tradicional e o Growth Marketing são duas abordagens diferentes para alcançar os objetivos de marketing de uma empresa. Desse modo, o marketing tradicional se concentra em aumentar a visibilidade de uma marca, usando canais de comunicação de massa, como televisão, rádio, jornais, revistas e internet.
\n\n\n\nJá o Growth Marketing, por outro lado, se concentra em encontrar oportunidades para gerar crescimento a longo prazo, usando dados e análises. Entre seus principais diferenciais, podemos citar:
\n\n\n\nO marketing tradicional se concentra em aumentar a visibilidade de uma marca, enquanto o Growth Marketing se concentra em gerar crescimento a longo prazo.
\n\n\n\nO marketing tradicional usa canais de comunicação de massa, enquanto o Growth Marketing usa uma variedade de canais, incluindo os digitais, boca a boca e marketing de referência.
\n\n\n\nEnquanto o marketing tradicional mede o sucesso com base em métricas de alcance e visibilidade, o Growth Marketing mede o sucesso com base em métricas de crescimento, como o aumento do número de consumidores, das vendas e da retenção de clientes.
\n\n\n\nO marketing tradicional ainda é importante, mas existe uma tendência de soma entre estratégias que se complementam. Desse modo, o Growth Marketing como uma abordagem generalista, pode ajudar as empresas a alcançarem seus objetivos a longo prazo. Pois, analisa de maneira abrangente os processos envolvendo seu negócio.
\n\n\n\nAssim como vemos em uma campanha de marketing digital, podemos notar elementos de diversas estratégias quando falamos sobre Growth Marketing. Confira alguns exemplos de estratégias que separamos para você:
\n\n\n\nEssa é uma estratégia que se apoia na criação de conteúdo relevante e valioso para atrair e educar o público-alvo.
\n\n\n\nComo o próprio nome diz, essa é uma metodologia que age através do incentivo aos clientes atuais em recomendar o produto ou serviço a outros. Desse modo, transformando a sua solução em referência de qualidade e satisfação.
\n\n\n\nEsse recurso não é exclusivo do Growth Marketing, afinal, muitas estratégias utilizam dados para conquistar mais previsibilidade para suas ações. Desse modo, o uso de dados é essencial para identificar oportunidades de crescimento para um negócio.
\n\n\n\nComo vimos anteriormente, a estratégia de Growth Marketing é um processo que visa acelerar o crescimento de uma empresa de forma escalável e sustentável. Ele se concentra em encontrar oportunidades para atrair, reter e monetizar clientes, usando dados e análises para medir o sucesso.
\n\n\n\nA estratégia de Growth Marketing pode ser dividida em três etapas principais. Sendo elas:
\n\n\n\nComo sempre, o primeiro passo é definir os objetivos da empresa. Sabemos que esses detalhes podem variar de acordo com as necessidades e demandas, mas em geral incluem:
\n\n\n\nJá no segundo passo, é preciso realizar uma pesquisa de mercado para entender o público-alvo da empresa e suas necessidades. Essa pesquisa pode ser realizada por meio de entrevistas, buscas on-line ou análises de dados.
\n\n\n\nPor fim, precisamos desenvolver estratégias para atingir os objetivos definidos inicialmente. Essas técnicas devem ser baseadas nos resultados da pesquisa de mercado e devem ser testadas e otimizadas de maneira contínua.
\n\n\n\nNa prática, as estratégias que utilizam aspectos do Growth Marketing podem ser divididas em três categorias principais. Essas características podem ajudar a entender melhor o desenvolvimento de uma campanha que siga os detalhes que mencionamos ao longo deste artigo.
\n\n\n\nA atração é uma das principais etapas do Growth Marketing. Com ela, visamos gerar tráfego e leads para a empresa. Dentre as principais estratégias para esse objetivo, estão:
\n\n\n\nCom estratégias de atração bem definidas, precisamos direcionar os novos visitantes para as próximas etapas. Por isso, o próximo foco do Growth Marketing, é a conversão.
\n\n\n\nPara isso, precisamos utilizar estratégias como:
\n\n\n\nPor fim, precisamos trabalhar com estratégias de retenção, que visam manter os clientes satisfeitos e fidelizados. Dentre elas, as que se destacam são:
\n\n\n\nComo dito anteriormente, a estratégia de Growth Marketing é um processo contínuo que requer experimentação e otimização. Desse modo, as empresas que aproveitam esses recursos, podem estar mais bem posicionadas para alcançar seus objetivos de crescimento e se destacarem da concorrência.
\n\n\n\nExistem alguns elementos que devem ser trabalhados para que o Growth Marketing seja aplicado da melhor maneira em uma empresa.
\n\n\n\nPor isso, é fundamental que você realize um bom planejamento, co0m o objetivo de prevenir falhas e conquistar objetivos concretos para o seu negócio.
Então, para que você consiga se direcionar e começar a trabalhar essa estratégia em sua empresa, separamos alguns tópicos com instruções de como começar.
\n\n\n\nUm pequeno passo já vai fazer a diferença!
\n\n\n\nConfira 3 aspectos a serem trabalhados para aplicar o Growth Marketing na sua rotina:
\n\n\n\nAtualmente, quem não tem uma rede social, não é lembrado e nem conhecido. Tudo o que fazemos está no mundo digital.
\n\n\n\nDessa forma, ter um perfil nas redes, se manter atualizado e entender as ondas do momento, não é mais um diferencial, e sim, uma obrigação.
\n\n\n\nEm síntese, foque e trabalhe bem um perfil profissional, pois, só assim você ganhará espaço, voz e público no nicho que deseja alcançar.
\n\n\n\nMas, para isso, você precisará definir outra coisa.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/01/2-1.png\")
Definir o seu cliente ideal não é uma tarefa fácil, mas, é completamente necessário para que você consiga atingir e direcionar toda a estratégia de conteúdo planejada.
\n\n\n\nPor isso, entender o perfil do seu consumidor ajudará em todos os processos.
\n\n\n\nComo vimos anteriormente, uma das partes essenciais do Growth Marketing, é a análise de dados. Já que com ela, é possível compreender todo o funcionamento da estratégia.
\n\n\n\nAfinal, ela garante insights sobre a maneira como o seu público se comporta. Assim, o recomendado é que realize mensalmente ou, até mesmo semanalmente, uma apresentação com os resultados obtidos.
\n\n\n\nAlém disso, a análise de dados no Growth Marketing, permite uma maior previsibilidade. Desse modo, potencializando a tomada de decisões assertivas.
\n\n\n\nAgora que você já entende o que é, e como trabalhar o Growth Marketing numa empresa, precisa ficar por dentro das vantagens que ele pode te oferecer.
\n\n\n\nPortanto, saiba que utilizar essa estratégia, é alcançar o crescimento do negócio de uma forma abundante, e conseguir atingir todas as metas estabelecidas.
\n\n\n\nE não para por aí! Não apenas atingir as metas, mas também, melhorar resultados além das métricas estabelecidas, e garantir à sua empresa uma vasta gama de vendas e clientes.
\n\n\n\nEm suma, seu faturamento vai aumentar, pois, você atuará buscando maneiras criativas e inovadoras de engajar pessoas e promover sua marca.
\n\n\n\nE aí, o que você acha desse tipo de estratégia? Já vai começar a aplicá-la na sua empresa?
\n\n\n\nPara saber de mais assuntos atuais na área do marketing digital, entre no nosso blog e leia mais matérias!
\n\n\n\nTemos também, um podcast feito exclusivamente para você! Nele, conversamos de forma leve sobre como utilizar o marketing digital, em todas as fases e setores.
\n', 'Entenda tudo sobre Growth Marketing e descubra as vantagens dessa tendência', 'Growth Marketing é uma estratégia de marketing que visa acelerar o crescimento de uma empresa de forma escalável. Para isso, se concentra em encontrar oportunidades para atrair, converter e reter clientes, usando dados e análises para medir o sucesso.', 'publish', 'closed', 'open', '', 'tudo-sobre-growth-marketing', '', '', '2023-10-02 09:56:35', '2023-10-02 12:56:35', '', 0, 'https://beatz.com.br/?p=6674', 0, 'post', '', 0), (6677, 13, '2022-10-27 09:28:33', '2022-10-27 12:28:33', '', 'MEIO-2', '', 'inherit', '', 'closed', '', 'meio-2-3', '', '', '2022-10-27 09:28:33', '2022-10-27 12:28:33', '', 6674, 'https://beatz.com.br/wp-content/uploads/2022/10/MEIO-2.png', 0, 'attachment', 'image/png', 0), (6679, 13, '2022-10-27 09:29:04', '2022-10-27 12:29:04', '', 'mulher-segurando-lâmpada', '', 'inherit', 'closed', 'closed', '', 'topo-25', '', '', '2022-10-27 09:29:23', '2022-10-27 12:29:23', '', 6674, 'https://beatz.com.br/wp-content/uploads/2022/10/TOPO-2.png', 0, 'attachment', 'image/png', 0), (6682, 20, '2022-10-27 18:14:47', '2022-10-27 21:14:47', '\nO RD Summit 2022, maior evento de marketing e vendas da América Latina, começou na última quarta-feira (26) e segue até sexta-feira, dia 28. Mas, nossa equipe, que está presente nesse encontro repleto de aprendizado e experiências do universo digital, reuniu o melhor deste encontro e o que ainda está por vir.
\n\n\n\nFicou curioso e quer ficar por dentro de tudo o que está acontecendo?
\n\n\n\nEntão, continue a leitura e sinta-se parte da volta presencial desse evento que amamos!
\n\n\n\nCalma!
\n\n\n\nQuero te contar o que está sendo destaque nesses primeiros dias de evento. Mas, antes, caso ainda não saiba, vou te apresentar um pouco mais sobre essa reunião de conexões.
\n\n\n\nDessa vez, tudo tem um gostinho diferente. Pois, após uma pausa por conta da pandemia do Covid-19, esse é o retorno presencial do evento, que acontece no CentroSul, em Florianópolis.
\n\n\n\nEm sua oitava edição, o RD Summit 2022 reúne profissionais e especialistas em segmentos como marketing, comunicação e vendas para revelar as principais tendências do mercado. Tudo isso, através de palestras e workshops que mostram de forma prática e eficaz como aplicar métodos que realmente dão certo.
\n\n\n\nAo longo do evento, são abordados diferentes temas, separados pelas seguintes trilhas:
\n\n\n\nMas, não para por aí. Pois, além das palestras, o RD Summit 2022 conta, também, com uma área dedicada ao networking e uma feira de negócios com diversas e renomadas marcas expositoras.
\n\n\n\nEntre os palestrantes, estão nomes muito conhecidos de empresas como Magazine Luiza, McDonalds e até influenciadores que são referência em estratégias digitais como, por exemplo, Bianca Andrade, que você provavelmente conhece pelo nome de Boca Rosa.
\n\n\n\n![\"RD](\"https://beatz.com.br/wp-content/uploads/2022/10/MEIO-3.png\")
Se estamos falando de sucesso, nada melhor do que começar o evento com lançamento de produtos e estratégias valiosas, não é mesmo?
\n\n\n\nE, de acordo, com a nossa equipe, que novamente marca presenta no evento, muitas ideias foram apresentadas já no primeiro dia.
\n\n\n\nO Eric Santos, CEO da RD Station, falou sobre a importância de ter uma estratégia alinhada entre Marketing, Vendas e Atendimento.
\n\n\n\nE isso vai de encontro com métodos que já usamos na Beatz e fazemos questão de ensinar para que mais empresas tenham resultados melhores, como nosso curso de vendarketing que você pode conferir agora!
\n\n\n\nMétodos conversacionais no WhatsApp também foram temas de algumas palestras. Afinal, atualmente, 99% das pessoas usam WhatsApp e 81% delas usam a rede para conversar com marcas.
\n\n\n\nAinda no primeiro dia, Rafael Kiso, CMO da Mlabs, falou sobre como engajar e vender mais nas redes sociais, mostrando como estruturar uma estratégia de conteúdo com base em dados e na jornada do cliente.
\n\n\n\nPara compeletar, dando uma aula de desenvolvimento pessoal, o VP de Marketing do McDonald’s, João Branco, mostrou que o significado do trabalho desenvolvido pela maior rede de hambúrguer do mundo vai muito além do Big Mac.
\n\n\n\nSe é isso que você quer saber, vou te dar a resposta!
\n\n\n\nO segundo dia foi marcado por grandes potências da comunicação e trouxe conteúdos muito interessantes. Como o que apresentou André Siqueira, fundador da empresa de consultoria e treinamento que leva seu nome. Durante sua palestra, ele conversou sobre marketing e negócios, revelando onde estamos e para onde vamos. E melhor do que isso, sugeriu como podemos nos preparar para este futuro que já começou.
\n\n\n\nQuem gosta de game e de analisar comportamentos de consumo amou o encontro com Luiz Gustavo Pacete, editor da MMA Latam e Forbes, que contou sobre conceitos além das plataformas que espelham a cultura game, além de falar sobre o impacto das tecnologias em novas dinâmicas de entretenimento.
\n\n\n\nE quem não via o Youtube como um canal vantajoso para empresas, teve a chance de mudar de ideia com a ajuda do Anderson Gaveta, sócio-fundador da Gaveta Filmes. Em seu workshop, ele provou que propaganda também é conteúdo e pode ser feito de uma forma muito mais atrativa.
\n\n\n\nJá falei dela lá no início, mas vale repetir. Quem também marcou presença no RD Summit 2022 foi Bianca Andrade, empresária de sucesso, que foi ao BBB divulgar sua marca de maquiagem e triplicou as vendas com a estratégia de buzz marketing elaborada por sua equipe e liderada por ninguém mais, ninguém menos que ela mesma.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2022/10/1.png\")
Até aqui já deu para perceber que não é à toa que o RD Summit 2022 é o maior evento de marketing e vendas da América Latina.
\n\n\n\nMas, ainda não acabou!
\n\n\n\nO terceiro e último dia vem aí cheio de novidades e até surpresas.
\n\n\n\nAté agora o que se sabe é que teremos conteúdos com dicas, sobre criatividade, storytelling e até uma palestra com o Gerente Sênior de Redes Sociais da Magalu, sobre a era da avatarização.
\n\n\n\nSe você quer continuar acompanhando tudo o que acontece no RD Summit 2022 e as maiores tendências do marketing digital do momento, continue de olho em nosso blog.
\n\n\n\nNele, você encontra conteúdos que podem ajudar a sua empresa a ter os resultados que você vem buscando.
\n', 'RD Summit 2022: confira os destaques do evento em primeira mão', 'Experiência digital, marketing de influência e foco em negócios estão entre os principais assuntos! ', 'publish', 'closed', 'open', '', 'rd-summit-2022', '', '\nhttps://beatz.com.br/blog/storytelling-estrategico-aprenda-a-aplica-lo-em-sua-empresa/', '2023-12-08 09:54:20', '2023-12-08 12:54:20', '', 0, 'https://beatz.com.br/?p=6682', 0, 'post', '', 0), (6685, 13, '2022-10-27 17:41:46', '2022-10-27 20:41:46', '', 'MEIO-3', '', 'inherit', '', 'closed', '', 'meio-3-3', '', '', '2022-10-27 17:41:46', '2022-10-27 20:41:46', '', 6682, 'https://beatz.com.br/wp-content/uploads/2022/10/MEIO-3.png', 0, 'attachment', 'image/png', 0), (6686, 13, '2022-10-27 17:49:47', '2022-10-27 20:49:47', '', 'RD Summit 2022', '', 'inherit', 'closed', 'closed', '', 'topo-26', '', '', '2022-10-27 18:18:51', '2022-10-27 21:18:51', '', 6682, 'https://beatz.com.br/wp-content/uploads/2022/10/TOPO-3.png', 0, 'attachment', 'image/png', 0), (6688, 22, '2023-01-27 16:01:33', '2023-01-27 19:01:33', '\nAtualmente, é muito difícil você encontrar um profissional de marketing que não tenha decorado os 4 Ps do Marketing. Afinal, seja você alguém que atua na área ou um iniciante, todos aqueles que se aventuram por esse mundo, devem ter isso em mente ao desenvolver qualquer campanha.
\n\n\n\nPor ser parte da rotina, é evidente que isso possa passar despercebido. Mas, qualquer material sobre marketing digital hoje, trabalha com os conceitos que vamos explicar neste texto.
\n\n\n\nEntretanto, como você pôde notar no título, podemos ir além. A evolução das estratégias que aplicamos em nosso ramo de atuação é constante, e isso está presente até mesmo em conceitos fundamentais.
\n\n\n\nIsso porque, nossa área de atuação também está relacionada ao comportamento do público. Desse modo, tendo que se adaptar às mudanças de consumo e do mercado, ou seja, a atenção, a oferta e a demanda tornem-se fundamentais.
\n\n\n\nComo vimos, por ser um conceito rotineiro, presente no dia a dia de muitos profissionais, ele pode passar despercebido. Isso também afeta quem está aprendendo. Pois, ao buscar conhecimento, depara-se com novas informações a respeito e não tem acesso ao básico do conceito.
\n\n\n\nPor isso, eu trouxe para você, a definição de algo que deve ser hoje, o mantra do marketing. Acompanhe!
\n\n\n\nAo pensar em um produto você deve ter em mente o que, de fato, você está vendendo. Para isso, durante o desenvolvimento da sua campanha de marketing é preciso ter em mãos as seguintes informações:
\n\n\n\nOu seja, é aquilo que a sua empresa tem a oferecer. É isso que pode determinar o sucesso ou o fracasso de um negócio. Mesmo sabendo que existem outros fatores de impacto, o produto é aquilo que se espera da empresa.
\n\n\n\nAutoexplicativo, o preço é o quanto o seu produto pode custar para o cliente que se interessar pelo seu item.
\n\n\n\nEntretanto, aqui não analisamos apenas monetariamente, mas, também atribuímos o valor agregado à sua solução. Ou seja, além do custo de produção e lucro sobre o item, é preciso analisar a disposição do público, o quanto eles esperam que o seu produto custe.
\n\n\n\nComo o seu cliente chega até você?
\n\n\n\nEssa é uma pergunta importante no marketing digital. É por isso que no terceiro \"P\" falamos de praça, ou seja, como o seu produto é apresentado no mercado.
\n\n\n\nAqui, analisamos a adaptabilidade do seu público à determinados meios de compra. Desse modo, descobrimos quais os comportamentos e como entregar da melhor forma a sua solução.
\n\n\n\nSe você vê a promoção de uma solução como liquidação ou descontos sobre o seu valor monetário, não é bem isso.
\n\n\n\nNa verdade, essa etapa é vista como a informação sobre o seu produto chegará ao cliente, ou seja, como ele será promovido até o alcance do seu público-alvo.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2022/11/MEIO-2-2.png\")
Como vimos no início deste artigo, o marketing digital está em constante evolução e hoje podemos ver uma extensão dos 4Ps do Marketing, partindo para outras vertentes sem abandonar suas raízes.
\n\n\n\nOs 8 Ps, agregam complementos que indicam uma necessidade de aprofundamento das estratégias que abordamos anteriormente. Hoje, existe uma demanda maior por informações dos produtos, bem como, novos caminhos a serem percorridos no setor de marketing.
\n\n\n\nPor isso, os novos Ps do marketing, englobam:
\n\n\n\nComo observado nos outros conceitos de 8 Ps do Marketing, que o alcance do seu público é de extrema importância. Com o tempo, foi constatado que essa tarefa pode ser cumprida com primor, caso tenhamos mais informações sobre o seu cliente em potencial.
\n\n\n\nPor isso, o estudo de comportamento de pessoas se tornou um dos 8 Ps mais essenciais. Pois, é através dessa etapa que podemos definir todas as outras já citadas.
\n\n\n\nAs metodologias aplicadas no desenvolvimento, tanto do produto como de sua divulgação, é outro aspecto que compõe os 8 Ps do marketing. Isso porque, os procedimentos empregados na produção de um determinado produto podem definir a experiência que o usuário terá com a marca.
\n\n\n\nDesse modo, esse é outro conceito dos 8 Ps que aborda o comportamento, os desejos e vontades das pessoas que consumirão seu produto ou serviço. Mas, é importante ressaltar que aqui também abordamos as metodologias internas, como responsabilidade, hierarquia e muitos outros conceitos.
\n\n\n\nEm estratégias de branding, por exemplo, o posicionamento de uma marca torna-se fundamental para aumentar o engajamento do público e o reconhecimento da empresa. É por isso que esse conceito adentra os 8 Ps do Marketing, afinal, é aqui que determinamos o relacionamento que a empresa terá com o seu cliente.
\n\n\n\nMas, ainda abordamos o conceito de uma forma estratégica, que aqui funcionaria para o posicionamento do produto e o discurso de venda.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/01/12.png\")
Por fim, a performance é o pilar que determina o sucesso do seu produto ou serviço. É por meio de KPIs estabelecidos previamente que definimos a produtividade, rentabilidade e, a partir disso, obtemos provas de sucesso ou pontos de melhoria para os processos, produtos e outras etapas.
\n\n\n\nJá sabia da adição desses conceitos e o desenvolvimento dos 8 Ps do Marketing? Espero ter ajudado a aprofundar um pouco mais essas ideias!
\n\n\n\nContinue acompanhando nosso blog e fique por dentro de tudo que acontece no mundo do marketing digital. Ou então, você pode assinar a nossa newsletter e receber todas as notícias na caixa de entrada do seu e-mail. Acesse nosso site e confira.
\n\n\n\nNão esquece de acompanhar, também, o nosso podcast. Toda terça-feira às 18h30 trazemos um convidado para falar de assuntos diversos sobre marketing digital e empreendedorismo. Corre lá pra conferir os episódios disponíveis!
\n', 'Os 8 Ps do marketing e a nova forma de alcançar seu público-alvo', 'Veja como esses conceitos podem te ajudar a entender, com profundidade, as estratégias utilizadas hoje no mercado', 'publish', 'closed', 'open', '', 'os-8-ps-do-marketing-e-a-nova-forma-de-alcancar-seu-publico-alvo', '', '', '2023-02-01 10:23:16', '2023-02-01 13:23:16', '', 0, 'https://beatz.com.br/?p=6688', 0, 'post', '', 0), (6693, 22, '2023-02-01 09:34:00', '2023-02-01 12:34:00', '\nSe você é um profissional de marketing ou está tentando entender mais sobre esse campo, com certeza já ouviu o termo “Outbound Marketing”.
\n\n\n\nAssim como o Inbound Marketing, essa estratégia apresenta suas especificidades e, por isso, é preciso entender alguns pontos. Somente dessa forma, torna-se possível a inclusão de táticas e elementos dessa estratégia, condizentes com seus negócios.
\n\n\n\nAlém disso, o alinhamento de estratégias como essas, é um fator comum em muitas empresas.
\n\n\n\nPor isso, hoje vou explicar para você todos os aspectos relacionados a essa estratégia e ajudá-lo a entender quais pontos são essenciais para a sua empresa. Confira!
\n\n\n\nAntes de tudo, não tem como continuarmos essa conversa sem entender o que de fato, é a estratégia de Outbound. Se você já sabe o que é o Inbound Marketing, vai entender facilmente esse novo conceito.
\n\n\n\nO Outbound, consiste em buscar ativamente os potenciais clientes da sua empresa. Mas, por que entender o Inbound?
\n\n\n\nBom, o Outbound atua de forma contrária ao Inbound, mas, com o mesmo objetivo: conquistar clientes. Ou seja, a empresa tem um papel mais ativo na busca por novos clientes, seja por um contato não solicitado, ou então, propaganda em massa.
\n\n\n\nPara entender melhor, precisaremos comparar as diferenças entre Inbound e Outbound Marketing. Continue acompanhando!
\n\n\n\n![\"ilustrações](\"https://beatz.com.br/wp-content/uploads/2022/11/MEIO.png\" "\\"ilustrações-inbound-outbound\\"/")
Nas estratégias de Inbound utilizamos a produção de conteúdo, geralmente, através do funil de vendas, para filtrar entre as pessoas que se interessam pelas suas produções, aquelas que podem se tornar um negócio.
\n\n\n\nDesse modo, atraímos aqueles que apresentam maior potencial para compra da sua solução. Desse modo, entrando em contato apenas ao ter absoluta certeza de boas negociações.
\n\n\n\nJá no Outbound, temos o caminho contrário. O contato é realizado com o maior número de pessoas possível, para que assim, sejam constadas as possibilidades de negócio, dentro de uma grande parcela de público.
\n\n\n\nEsse contato não é unicamente feito por telefone, como muitos pensam. Isso porque, quando pensamos em Outbound Marketing, as estratégias de telemarketing, são excelentes exemplos.
\n\n\n\nEntretanto, a propaganda em massa, como mencionado anteriormente, também é uma tática dessa vertente do marketing.
\n\n\n\nPara resumir:
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/02/8.png\")
Apesar de já ser muito claro o funcionamento da estratégia, analisar a sua aplicação prática pode facilitar o entendimento. Afinal, como identificar essas estratégias no dia a dia?
\n\n\n\nMas, não pense que isso é feito aleatoriamente, até mesmo as ligações e e-mails frios, como são chamados, requerem um nível de atenção elevado. Isso porque, é preciso reduzir ao máximo o investimento em públicos que não entregarão resultados.
\n\n\n\nOu seja, apesar de ser um público amplo, ainda há a necessidade de definir certos tipos de segmentação. Desse modo, ampliando as chances de contatar aqueles que estão aptos a fechar negócio com a sua empresa.
\n\n\n\nVocê quer entender mais sobre o conceito de Outbound Marketing e ver como essa estratégia se relaciona com o Inbound? Em nosso podcast temos um episódio completo com duas referências no assunto para te explicar todos os detalhes.
\n\n\n\nAcesse agora mesmo nosso canal no Youtube, ou ouça pelo Spotify!
\n\n\n\nContinue acompanhando nosso blog, conheça todos os detalhes das melhores estratégias de marketing do mercado e potencialize suas vendas com a união eficiente das melhores táticas.
\n', 'Outbound Marketing: conceitos, técnicas e dicas', 'Veja quais são as características e descubra se essa estratégia funciona na sua empresa', 'publish', 'closed', 'open', '', 'outbound-marketing-conceitos-tecnicas-e-dicas', '', '', '2023-02-01 10:29:40', '2023-02-01 13:29:40', '', 0, 'https://beatz.com.br/?p=6693', 0, 'post', '', 0), (6700, 13, '2022-11-01 11:46:29', '2022-11-01 14:46:29', '', 'fone-sobre-laptop', '', 'inherit', 'closed', 'closed', '', 'topo-27', '', '', '2022-11-01 11:46:52', '2022-11-01 14:46:52', '', 6693, 'https://beatz.com.br/wp-content/uploads/2022/11/TOPO.png', 0, 'attachment', 'image/png', 0), (6701, 13, '2022-11-01 11:47:07', '2022-11-01 14:47:07', '', 'MEIO', '', 'inherit', '', 'closed', '', 'meio-21', '', '', '2022-11-01 11:47:07', '2022-11-01 14:47:07', '', 6693, 'https://beatz.com.br/wp-content/uploads/2022/11/MEIO.png', 0, 'attachment', 'image/png', 0), (6709, 15, '2022-11-04 13:49:53', '2022-11-04 16:49:53', '\nVocê já parou para pensar em moda? E em sustentabilidade? Acredita que elas podem andar juntas?
Pois é! Apesar desse ramo comercial ser o responsável por uma grande porcentagem de desperdícios e poluição do meio ambiente, as soluções para uma vida mais sustentável e sem desperdícios podem estar na sua frente. Dessa maneira, ter um olhar inovador e empreendedor pode mudar sua vida e a de outras pessoas. Nesse novo episódio, conversaremos com Ariane Corbini, a grande empreendedora por trás do conceito de ‘’brechó’’, na cidade de Indaiatuba. Assista o vídeo e confira todo o bate-papo!
Quem atua com marketing já sabe: posicionar sua marca no mercado é uma tarefa complicada, mas seus resultados são satisfatórios. Se você é da velha guarda e acredita que performance é a única estratégia que pode entregar resultados, tem que assistir esse episódio do Beatz Podcast. Muitos profissionais acabam se esquecendo de criar sensações para o consumidor da sua marca, focando apenas no retorno dos investimentos em mídia. Se você é um deles, saiba que está perdendo grandes oportunidades para sua empresa. Por isso, nossa dupla de especialistas vai provar para você, que é possível unir as melhores estratégias do mercado e conquistar espaço, assegurando bons resultados de performance.
\n', 'Performance x Branding. Como maximizar essas estratégias para chegar mais longe - Podcast #57', '', 'publish', 'closed', 'closed', '', 'performance-x-branding-como-maximizar-essas-estrategias-para-chegar-mais-longe-podcast-57', '', '', '2023-04-12 17:55:50', '2023-04-12 20:55:50', '', 0, 'https://beatz.com.br/?post_type=podcast&p=6715', 0, 'podcast', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (6716, 15, '2022-11-10 09:18:37', '2022-11-10 12:18:37', '\"Performance x Branding. Como maximizar essas estratégias para chegar mais longe - Podcast #57 - VERSÃO MP3\". Lançado: 2022.', 'Performance x Branding. Como maximizar essas estratégias para chegar mais longe - Podcast #57 - VERSÃO MP3', '', 'inherit', 'closed', 'closed', '', 'performance-x-branding-como-maximizar-essas-estrategias-para-chegar-mais-longe-podcast-57-versao-mp3', '', '', '2022-11-10 09:18:58', '2022-11-10 12:18:58', '', 6715, 'https://beatz.com.br/wp-content/uploads/2022/11/Performance-x-Branding.-Como-maximizar-essas-estrategias-para-chegar-mais-longe-Podcast-57-VERSAO-MP3.mp3', 0, 'attachment', 'audio/mpeg', 0), (6717, 15, '2022-11-10 09:20:40', '2022-11-10 12:20:40', '', 'Spotify', '', 'inherit', 'closed', 'closed', '', 'spotify-14', '', '', '2022-11-10 09:21:19', '2022-11-10 12:21:19', '', 6715, 'https://beatz.com.br/wp-content/uploads/2022/11/Spotify.png', 0, 'attachment', 'image/png', 0), (6718, 15, '2022-11-10 09:23:09', '2022-11-10 12:23:09', '', 'Thumb site', '', 'inherit', '', 'closed', '', 'thumb-site-14', '', '', '2022-11-10 09:23:09', '2022-11-10 12:23:09', '', 6715, 'https://beatz.com.br/wp-content/uploads/2022/11/Thumb-site-1.png', 0, 'attachment', 'image/png', 0), (6722, 22, '2023-01-31 17:09:45', '2023-01-31 20:09:45', '\nA Masotti Investimentos, referência do setor imobiliário aqui de Indaiatuba e região, se surpreendeu ao descobrir que a Beatz tinha as melhores estratégias de marketing para o seu segmento. Nós temos certeza que você também vai se surpreender, por isso, vamos contar tudo sobre as técnicas aplicadas para aumentar o número de leads desse nosso cliente.
\n\n\n\nAntes de tudo, vamos entender um pouco mais sobre o trabalho realizado pela Masotti Investimentos.
\n\n\n\nEssa construtora e incorporadora, atua há mais de 40 anos nas cidades de Indaiatuba, Praia Grande, Americana, Itu e Campinas, com o compromisso de proporcionar aos seus clientes os melhores investimentos. Assim, oferecendo segurança nas negociações e o melhor em infraestrutura.
\n\n\n\nEm toda a sua jornada, foram mais de 4 mil imóveis entregues, 19 empreendimentos ao todo e cerca de 350.000 m² de área construída.
\n\n\n\nCom esse tempo de mercado e as contribuições que geraram a satisfação dos seus clientes, a Beatz enxergou na Masotti o poder de crescer ainda mais através das melhores estratégias de marketing para o setor imobiliário.
\n\n\n\nQuer ver como fizemos isso? Continue acompanhando o texto, confira os detalhes e veja que isso também pode funcionar para a sua empresa!
\n\n\n\nComo vimos, a Masotti Investimentos já havia construído um legado de sucesso, o que precisávamos fazer era exteriorizar isso, tornar essa informação mais acessível para o público certo.
\n\n\n\nNo início de todo projeto, trabalhamos com o alinhamento de expectativas. Mensuramos os objetivos dos nossos clientes através de métricas do mercado e determinamos as possibilidades em meio ao cenário e disponibilidade de investimentos.
\n\n\n\nCom os resultados que obtivemos na geração de leads para a Masotti, concluímos que foi possível ultrapassar as expectativas definidas no início do projeto.
\n\n\n\nA produção de conteúdo, bem como, as estratégias de performance, são fundamentais em qualquer campanha que façamos. É através delas que conquistamos mais visitantes, leads e oportunidades de negócio.
\n\n\n\nMas, acima de tudo, é preciso ter em mente, qual é o público ideal para o seu produto/serviço. Por isso, os serviços da Beatz se destacam em diversos segmentos.
\n\n\n\nPois, por métodos únicos de pesquisa, conseguimos determinar qual o público-alvo e persona que mais se destacam como possibilidade de um negócio de sucesso.
\n\n\n\nIsso faz com que nossas campanhas sejam extremamente segmentadas. Desse modo, aumentando as taxas de conversão e conquistando cada vez mais leads.
\n\n\n\nPara isso, precisamos contar com a melhor equipe de profissionais. Desse modo, oferecendo as melhores soluções, com práticas próprias que nos ajudaram a tornarmos referência em geração de resultados para os nossos clientes.
\n\n\n\nCom uma metodologia interna de desenvolvimento bem estruturada, atribuímos os melhores processos, sempre prezando pela colaboração entre a equipe, tendo assim, uma visão ampla do projeto. Foi dessa forma, que atribuímos a todos os nossos processos o fator de melhoria contínua.
\n\n\n\n![\"pessoa](\"https://beatz.com.br/wp-content/uploads/2023/01/Case-Masotti-MEIO.png\")
Com todo os processos de produção já finalizados, campanhas ativas e resultados sendo gerados, iniciamos então, o acompanhamento dos resultados. Assim, identificando os pontos de melhoria com tempo hábil para aplicar alterações no processo já em andamento.
\n\n\n\nEm todo o seu período ativo, a landing page de material rico manteve-se estável, convertendo 50% dos diversos visitantes da página.
\n\n\n\nMas, seu destaque encontra-se no mês de outubro, quando convertemos 66% dos visitantes da página, transformando-os em leads e estreitando o relacionamento até que eles viessem a se tornar oportunidades de negócio.
\n\n\n\nÉ importante ressaltar, que esse material se manteve acima da média do mercado imobiliário em seu período de ativação, ao final, conquistando a média de 50% de conversão de todos os visitantes da página.
\n\n\n\nCalculando os resultados obtidos no início do projeto, com as alterações feitas em seu decorrer, aumentamos cerca de 120% o número de conversões, chegando em um valor final surpreendente, que superou as expectativas do nosso cliente.
\n\n\n\nCom metodologias de trabalho únicas, nos diferenciamos por atender as demandas de mercado de todos os nossos clientes, trabalhando com as especificidades de cada setor. Dessa forma, segmentando o melhor público para nossas campanhas, gerando reconhecimento de marca, leads e vendas.
\n\n\n\nPara isso, trabalhamos com equipes compostas por profissionais qualificados e especialistas, atuando nas seguintes tarefas:
\n\n\n\nDesse modo, atingindo todos os pontos principais de uma estratégia eficiente, fazendo a cobertura completa e, o melhor, atendendo as demandas específicas da sua empresa. Da mesma forma que conquistamos os melhores resultados de conversão para a Masotti Investimento, podemos tornar a sua empresa um case de sucesso.
\n\n\n\nAcha que está pronto para destacar p seu negócio no mercado através das melhores estratégias de marketing digital da região? Chegou a hora de dar o primeiro passo em direção a um futuro de possibilidades ilimitadas. Fale agora mesmo com nosso time de especialistas e veja que você, também, pode se tornar um case de sucesso Beatz!
\n\n\n\n\n', 'Veja como a Masotti Investimentos aumentou suas conversões em 120% com as melhores técnicas de produção de conteúdo e performance', 'Entenda tudo o que a Beatz está disposta a fazer para levar resultados superiores a sua empresa ', 'publish', 'closed', 'closed', '', 'masotti-investimentos', '', '', '2024-03-07 15:27:44', '2024-03-07 18:27:44', '', 0, 'https://beatz.com.br/?post_type=case&p=6722', 0, 'case', '', 0), (6725, 22, '2023-01-31 11:35:35', '2023-01-31 14:35:35', '\nVocê acreditaria em alguém que promete a você as vendas de 1 ano em 7 dias? É isso que a fórmula do lançamento, trazida ao Brasil por Erico Rocha, propõe aos profissionais de marketing digital.
\n\n\n\nDe fato, a internet conquistou um espaço quase majoritário nos projetos que visam a promoção de um produto. Esse fator fez com que inúmeras técnicas fossem desenvolvidas ao longo dos anos.
\n\n\n\nErico Rocha, precursor da fórmula do lançamento aqui no Brasil, trouxe a ideia dos Estados Unidos em um tempo que não se falava muito de marketing digital no país. A proposta visa a venda dos produtos com base no uso de informações escaláveis.
\n\n\n\nObviamente, a metodologia é conhecida por conta de suas pretensões, ou seja, vender o máximo possível no menor tempo. Para isso, a técnica utiliza conceitos já difundidos no marketing digital, sendo eles: geração de leads, tráfego, criação de páginas, técnicas de venda e produção de conteúdo.
\n\n\n\nEm resumo, a fórmula do lançamento surge como uma nova ferramenta para o marketing digital, num momento que a internet assume um papel muito importante na promoção de novos produtos.
\n\n\n\nGostou do conteúdo e quer saber mais sobre a metodologia criada para otimização das vendas da sua solução? Continue acompanhando o artigo e confira todos os detalhes!
\n\n\n\nComo vimos anteriormente, trazida ao Brasil pelo especialista Erico Rocha, essa metodologia tem como objetivo concluir um ano de vendas da sua solução em apenas 7 dias. Em um primeiro momento, pode parecer uma promessa absurda, mas, eu vou te provar que isso é possível.
\n\n\n\nPara entender como isso pode funcionar, preciso que você pense no lançamento de um filme. Isso porque, sempre vemos alguns rumores se espalhando pela mídia, geralmente, revelando o início da produção até dois anos antes do lançamento.
\n\n\n\nLogo depois, surgem entrevistas com roteiristas, atores e demais profissionais, além dos vazamentos de cenas. Por fim, vemos o material promocional efetivo do produto final.
\n\n\n\nDessa forma, a mídia alimenta e instiga a curiosidade do público através da produção de conteúdo. De fato, isso ocorre em um grande período de tempo, e na fórmula do lançamento vemos uma necessidade de reduzir esse tempo. Porém, os princípios de produção de conteúdo, são os mesmos.
\n\n\n\nPara isso, notamos grandes investimentos em publicidade, para que no fim, sejam constatados os lucros para determinado item, ou seja, os resultados das suas vendas.
\n\n\n\nAlém disso, é possível notar nessas estratégias de lançamento online, a presença de elementos do Inbound Marketing, além de táticas de persuasão e vendas, já consolidadas no mercado.
\n\n\n\n![\"escritor](\"https://beatz.com.br/wp-content/uploads/2022/11/MEIO-2.png\" "\\"profissional-escrevendo-em-computador\\"/")
Apesar do exemplo, o método pode ser aplicado em qualquer segmento, além de possuir diversas variações, como: relâmpago, afiliado, semente, perpétuo, interno e espartano. Porém, o que se destaca para definir qual a melhor forma de aplicá-lo, são as suas fases.
\n\n\n\nNa prática, para aplicar a fórmula do lançamento, você deverá ter em mente três tópicos principais. Sendo eles:
\n\n\n\nDe fato, o público é a parte mais importante do início de uma estratégia de marketing, sem ele previamente definido dificilmente você saberá qual caminho percorrer. Dessa forma, não seria diferente na metodologia trazida por Erico Rocha. Afinal, um de seus principais pilares é o relacionamento com o público.
\n\n\n\nAssim, o especialista defende que nessa etapa o seu foco deve ser integralmente dedicado a percepção que os consumidores têm sobre a sua marca. Assim, fazendo com que ela estabeleça sua autoridade.
\n\n\n\nO lançamento, chave central da metodologia, é a etapa em que você deve aproveitar os anos trabalhados em um relacionamento com o cliente. Dentro da fórmula do lançamento, a oferta inicial deve ser caracterizada como algo exclusivo e por tempo limitado.
\n\n\n\nAssim, abusando dos gatilhos de escassez, por exemplo. Mas, lembre-se que isso só é possível graças à um trabalho de relacionamento realizado anteriormente que, nesse caso, pode levar anos para ser concluído.
\n\n\n\nCom o relacionamento estabelecido e o produto lançado, você já terminou o seu trabalho, certo? Errado, você ainda tem que se dedicar mais um pouco no pós-venda e garantir a entrega perfeita da sua solução.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/01/4.png\")
Desaparecer após uma venda é o erro comum de muitas empresas. Mas, não queremos que isso ocorra com a sua.
\n\n\n\nPara isso, a fórmula do lançamento conta com um pilar exclusivo que engloba a entrega da solução prometida e a extensão do relacionamento. Isso porque, dessa forma você garante promotores da sua solução, ou seja, cases de sucesso.
\n\n\n\nComo vimos, essa metodologia engloba um extenso relacionamento com o cliente, bem como, a oferta de itens que se tornam irresistíveis através dos gatilhos mentais. De fato, observando de longe, podemos confundir com os métodos de Inbound Marketing, mas, os benefícios podem ir além.
\n\n\n\nE aí? Acha que essa estratégia pode funcionar para a sua empresa?
\n\n\n\nEspero que tenha gostado do conteúdo, e não se esqueça de nos seguir nas redes sociais para ficar sabendo em primeira mão de todas as novidades do marketing digital. Continue acompanhando o nosso blog também. Nele você conhecerá mais técnicas como essa!
\n', 'Fórmula do lançamento: conheça a técnica e descubra se ela funciona para sua empresa', 'Entenda os detalhes de uma das metodologias de marketing digital mais consolidadas do mercado', 'publish', 'closed', 'open', '', 'formula-do-lancamento', '', '', '2023-02-01 10:27:47', '2023-02-01 13:27:47', '', 0, 'https://beatz.com.br/?p=6725', 0, 'post', '', 0), (6729, 6, '2022-11-16 11:18:04', '2022-11-16 14:18:04', '', 'Logo Beatz', '', 'inherit', 'closed', 'closed', '', 'cropped-cropped-logo-2-1', '', '', '2022-11-16 11:18:19', '2022-11-16 14:18:19', '', 0, 'https://beatz.com.br/wp-content/uploads/2022/11/cropped-cropped-logo-2-1.png', 0, 'attachment', 'image/png', 0), (6732, 6, '2022-11-16 11:19:53', '2022-11-16 14:19:53', '#menu-primary-navigation>.menu-item.servicos-grid>.sub-menu{background-color: #111}\n\n#menu-primary-navigation>.menu-item.servicos-grid>.sub-menu>li.main-service>.sub-menu li\n{color: #fff;}\n\nheader .menu-item { color: #fff;}', 'tailpress-beatz', '', 'publish', 'closed', 'closed', '', 'tailpress-beatz', '', '', '2022-11-16 11:29:43', '2022-11-16 14:29:43', '', 0, 'https://beatz.com.br/blog/tailpress-beatz/', 0, 'custom_css', '', 0), (6737, 22, '2023-02-02 15:40:47', '2023-02-02 18:40:47', '\nNão adianta, você pode estudar ao máximo, mas, sempre vai encontrar uma nova metodologia ou estratégia. A da vez: Account-Based Marketing.
\n\n\n\nApesar de vantajosa, o Account-Based Marketing é desconhecida entre os profissionais do setor.
\n\n\n\nPor isso, separei todas as características, vantagens e metodologias. Desse modo, te fazendo entender se essa estratégia pode trazer resultados para a sua empresa.
\n\n\n\nDe início, já adianto que devido ao nível de personalização, esse tipo de marketing pode trazer resultados surpreendentes para o seu negócio.
\n\n\n\nQuer entender mais sobre o Account-Based Marketing? Continue acompanhando a leitura e fique por dentro de todos os detalhes!
\n\n\n\nO Account-Based Marketing, é uma estratégia que tem como foco o direcionamento de suas ações a uma determinada marca (conta). Desse modo, possui rigorosa personalização e pode entregar para a sua empresa resultados ainda melhores.
\n\n\n\nO Marketing Baseado em Contas, em português, age contrariamente aos métodos de prospecção. Assim, você realiza campanhas específicas para as marcas que a sua empresa quer ter como parceiras.
\n\n\n\nDessa forma, potencializando os resultados por se tratar de campanhas altamente especializadas em critérios únicos de cada marca que você pretende atingir.
\n\n\n\nPense em uma marca que a sua empresa precisa ter como cliente. Imagine agora, se você direcionasse seus esforços para conquistar um contrato com essa conta. É isso que o Account-Based Marketing se propõe a fazer!
\n\n\n\nComo vimos anteriormente, a personalização é um fator-chave nessa estratégia. Por isso, toda peça de comunicação que você produz deverá ser direcionada para a marca escolhida.
\n\n\n\nÉ por essa razão que os resultados são ainda melhores. Pois, a sua comunicação será direcionada para compradores que terão algo em comum, nesse caso a empresa.
\n\n\n\nDessa forma, suas ações acabam se tornando mais efetivas, o que potencializa as chances de venda!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2022/11/MEIO-3.png\")
Isso mesmo. Apesar de se destacar dentre os tipos de marketing, o Account-Based Marketing também se divide.
\n\n\n\nDe fato, existem regras a serem seguidas, mas, a estratégia permite a adaptabilidade através de 3 modos de aplicabilidade.
\n\n\n\nA seguir, eu revelo quais são esses métodos. Acompanhe e tire suas dúvidas!
\n\n\n\nA principal diferença entre os métodos está no nível de personalização das estratégias. A metodologia One-to-One, por exemplo, é a mais focada, por isso, demanda esforço extra da equipe de marketing.
\n\n\n\nIsso porque, nesse tipo de campanha você precisará de mapas completos das contas que pretende atingir. Desse modo, especificando detalhes, como: critérios organizacionais, histórico profissional, perfil dos tomadores de decisão, argumentos de venda, perspectiva de mercado, entre outras informações.
\n\n\n\nDevido a sua complexidade, o método One-to-One se limita a análise de 5 a 50 contas. Entretanto, os resultados podem te surpreender.
\n\n\n\nNesse tipo de Account-Based Marketing, trabalhamos com o agrupamento de contas que possuem características semelhantes entre si. Desse modo, personalizando as campanhas conforme os critérios estabelecidos para cada grupo.
\n\n\n\nAo contrário da anterior, por se tratar de grupos semelhantes, o rigor da segmentação é leve. Mas, isso não quer dizer que ele deixa de ser complexo.
\n\n\n\nEm geral, os grupos de contas semelhantes, costumam ser formados por até 15 empresas, sendo no mínimo 5.
\n\n\n\nO tipo de Account-Based Marketing One-to-many, é o que trabalha com mais contas em uma estratégia, podendo chegar em até 1000 empresas. Mas, assim como a anterior, aqui também trabalhamos com a segmentação por características em comum.
\n\n\n\nEntretanto, devido ao número de contas, a personalização acaba sendo bem menor. Porém, o enfoque em empresas que a sua marca pretende atender, ainda pode ser muito benéfico para suas estratégias.
\n\n\n\nComo toda estratégia, a Account-Based Marketing tem critérios que devem ser seguidos e alinhados para obter os melhores resultados. Por isso, listei aqui os principais tópicos a serem analisados durante a implantação do método. Acompanhe e tire as suas dúvidas!
\n\n\n\nCom isso, temos certeza que você conquistará resultados cada vez melhores. Porém, lembre-se de aplicar essas técnicas, de acordo com a sua realidade e priorize sempre a evolução da sua empresa.
\n\n\n\nAgora que você está com o queijo e a faca na mão, é hora de colocar a mão na massa e colher os resultados!
\n\n\n\nGostou das dicas que encontrou neste artigo? Continue acompanhando nosso blog e tenha acesso a mais materiais como esse!
\n\n\n\nAté a próxima!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/02/5.png\")
Governança Corporativa é o termo usado para descrever os sistemas pelos quais as empresas são dirigidas, administradas e controladas. Estes sistemas incluem as estruturas de propriedade, mecanismos de monitoramento e controle, bem como, os processos de tomada de decisão.
\n\n\n\nA Governança Corporativa tem como objetivo assegurar que as empresas sejam geridas de modo a maximizar o seu valor e produtividade.
\n\n\n\nVendo isso como uma das principais ferramentas para o sucesso da sua empresa, convidamos o especialista em Análise de Dados e Gestão de Processos Empresariais, Rogério Cattaneo, para falar mais sobre o assunto e nos ajudar a desvendar as melhores técnicas para o sucesso com a Governança Corporativa.
\n', 'Governança Corporativa: muito mais que uma força de gerenciar o seu negócio! - Podcast #58', '', 'publish', 'closed', 'closed', '', 'governanca-corporativa-muito-mais-que-uma-forca-de-gerenciar-o-seu-negocio-podcast-58', '', '', '2023-04-12 17:55:39', '2023-04-12 20:55:39', '', 0, 'https://beatz.com.br/?post_type=podcast&p=6789', 0, 'podcast', '', 0), (6790, 15, '2022-12-12 09:08:30', '2022-12-12 12:08:30', '\"Governança Corporativa_ muito mais que uma forma de gerenciar o seu negócio - Podcast 58 - VERSÃO MP3\".', 'Governança Corporativa_ muito mais que uma forma de gerenciar o seu negócio - Podcast 58 - VERSÃO MP3', '', 'inherit', 'closed', 'closed', '', 'governanca-corporativa_-muito-mais-que-uma-forma-de-gerenciar-o-seu-negocio-podcast-58-versao-mp3', '', '', '2023-02-01 13:31:22', '2023-02-01 16:31:22', '', 6789, 'https://beatz.com.br/wp-content/uploads/2022/12/Governanca-Corporativa_-muito-mais-que-uma-forma-de-gerenciar-o-seu-negocio-Podcast-58-VERSAO-MP3.mp3', 0, 'attachment', 'audio/mpeg', 0), (6791, 15, '2022-12-12 09:08:32', '2022-12-12 12:08:32', '', 'Spotify', '', 'inherit', '', 'closed', '', 'spotify-15', '', '', '2022-12-12 09:08:32', '2022-12-12 12:08:32', '', 6789, 'https://beatz.com.br/wp-content/uploads/2022/12/Spotify.png', 0, 'attachment', 'image/png', 0), (6792, 15, '2022-12-12 09:08:38', '2022-12-12 12:08:38', '', 'Thumb site', '', 'inherit', '', 'closed', '', 'thumb-site-15', '', '', '2022-12-12 09:08:38', '2022-12-12 12:08:38', '', 6789, 'https://beatz.com.br/wp-content/uploads/2022/12/Thumb-site.png', 0, 'attachment', 'image/png', 0), (6806, 22, '2023-02-04 11:55:00', '2023-02-04 14:55:00', '\nSeja você, um iniciante no mercado de marketing ou um profissional em estratégias de venda, se manter atualizado é fundamental para obter bons resultados nesse setor. Afinal, a pesquisa de mercado, planejamento de conteúdo, e a mensuração dos resultados, estão sujeitas a atualizações constantes.
\n\n\n\nA todo instante, surgem novas técnicas e novas formas de se ir do ponto A ao ponto B. Isso é uma realidade e você precisa se preparar para ela o quanto antes. Foi pensando nisso que nossos especialistas reuniram as últimas informações sobre o planejamento de conteúdo.
\n\n\n\nHoje, vamos falar sobre as melhores estratégias de planejamento de conteúdo, ideais para conquistar mais espaço para a sua indústria na internet. Isso tudo, através de processos consagrados no mercado e que vêm trazendo aos nossos clientes, os melhores resultados.
\n\n\n\nTem dúvidas sobre o assunto e quer aprender todos os passos do planejamento de conteúdo eficiente para a sua indústria? Acompanhe o artigo e tire todas as suas dúvidas.
\n\n\n\nBoa leitura!
\n\n\n\nPlanejamento de conteúdo é o processo de criar, organizar, publicar e mensurar os resultados do conteúdo digital para alcançar objetivos de negócios específicos. Essa é uma etapa importante de qualquer estratégia de marketing digital. Pois, permite que as empresas criem conteúdo relevante e envolvente que atraia e conecte-se com seu público-alvo.
\n\n\n\nDessa forma, nele é preciso incluir a identificação de necessidades e interesses do público-alvo, a criação de conteúdo que atenda a esses tópicos, a publicação desse conteúdo em várias plataformas e a medição dos resultados.
\n\n\n\n![\"mulher](\"https://beatz.com.br/wp-content/uploads/2023/01/MEIO-4.png\")
O conteúdo pode ser qualquer coisa, desde posts em mídias sociais e blogs, a infográficos e vídeos. Porém, é preciso adaptar os formatos às demandas da sua persona.
\n\n\n\nO planejamento é uma parte essencial de qualquer estratégia de marketing, pois permite que as empresas criem conteúdos que sejam interessantes, relevantes e valiosos para o seu público-alvo. Isso ajuda a aumentar o tráfego para o site da empresa, cresce as vendas e melhora a reputação da marca.
\n\n\n\nAgora, que você sabe as razões pelas quais a sua empresa deve investir em um planejamento de conteúdo eficiente, chegou a hora de entender como implementá-lo na sua indústria. Por isso, separamos as melhores dicas para e o passo a passo mais completo, para te ajudar nessa nova estratégia.
\n\n\n\nAntes de começar a planejar o conteúdo para seu marketing digital, é importante ter em mente os objetivos que você deseja alcançar com o seu conteúdo. Isso pode incluir tópicos como: aumentar o tráfego do site da sua empresa, educar o público sobre o seu produto ou serviço ou aumentar as vendas.
\n\n\n\nO próximo passo é entender a quem você está tentando atingir com seu conteúdo. Analisar o seu público-alvo fornecerá informações importantes sobre como criar conteúdos que sejam relevantes e interessantes para eles.
\n\n\n\nAgora que você tem uma boa compreensão do seu público-alvo, é hora de decidir quais canais de marketing digital usará para alcançá-los. Seus canais podem incluir redes sociais, e-mail marketing, SEO, publicidade paga, etc.
\n\n\n\nUma vez que você tenha decidido quais canais usar, é hora de criar conteúdo de qualidade para concretizar a sua estratégia. Certifique-se de que o conteúdo seja relevante, interessante e útil para o seu público-alvo.
\n\n\n\nPor último, mas não menos importante, é preciso monitorar e medir o desempenho do seu conteúdo para entender como está se saindo. Se necessário, faça ajustes e otimize-o para obter melhores resultados.
\n\n\n\nJá sabia dessas etapas e acha que pode ter faltado algo? Interaja conosco nas redes sociais (Facebook, Instagram, LinkedIn) e nos conte o que achou sobre o artigo!
\n\n\n\nContinue acompanhando nosso blog e tenha acesso a mais artigos com dicas, notícias e as últimas informações do mercado de marketing digital.
\n\n\n\n\n\n\n\n
![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/02/9.png\")
Escrever um texto de blog é uma tarefa importante para qualquer pessoa ou empresa que deseja alcançar o sucesso na web. Afinal, esse recurso vem sendo o meio mais comum de comunicação entre o autor e o leitor. Isso significa que é fundamental seguir algumas regras para garantir que seu texto seja eficaz e atraente para quem vai acessá-lo.
\n\n\n\nAntes de começar a criar um texto de blog, é fundamental ter uma boa compreensão dos objetivos da sua publicação. Você deve ter em mente qual é a finalidade do seu texto, e como ele irá contribuir para o cumprimento das suas metas. Isso significa que você deve pensar sobre a mensagem que deseja transmitir, bem como, quais são os desafios que você enfrentará ao tentar alcançar esse objetivo.
\n\n\n\nTendo em vista a complexidade de um bom artigo para blog, separamos algumas dicas que podem ajudar na produção dos seus próximos textos. Ou ainda, te convencer de que o marketing de conteúdo pode ser vantajoso para a sua empresa.
\n\n\n\nEntão, se você quer aprender todas as melhores técnicas para aprimorar os seus textos, chegou a hora de aprender como criar textos de blog profissionais e aumentar ainda mais as visitas e conversões do seu site. Acompanhe e tire todas as suas dúvidas!
\n\n\n\nComo vimos anteriormente, a primeira etapa ao pensarmos em estabelecer uma estratégia de conteúdo, que tem como principal produto os textos de blog, é o objetivo dos materiais. Por isso, é preciso ter uma visão ampla da estratégia em que essa ferramenta de comunicação está inserida.
\n\n\n\nDepois de estabelecer os objetivos de seu texto de blog, é importante desenvolver um plano de como alcançá-los. Você deve determinar o que discutir nos conteúdos, bem como, quais informações são necessárias para apoiar a sua argumentação. É importante descobrir qual é o tom que você deseja usar para o seu blog post e quais são os elementos que você precisa incluir para deixar o texto interessante para o leitor.
\n\n\n\nEssa etapa, em geral, é estabelecida através da criação de um planejamento de conteúdo eficiente. Nele, serão determinadas informações importantes, como:
\n\n\n\nVocê pode aprender mais sobre a criação de planejamentos de conteúdo, acessando nosso blog!
\n\n\n\nApós ter o plano em mãos, é hora de começar a escrever o texto de blog. Para isso, você deve estar atento para o cumprimento dos requisitos dos buscadores, o famoso SEO (Search Engine Optimization).
\n\n\n\nÉ através dessa estratégia que você possibilita que as plataformas de busca online, como o Google, ranqueiem o seu artigo nas melhores posições das páginas de pesquisa para determinada palavra-chave.
\n\n\n\nVamos descobrir como isso pode ser feito? Continue a leitura e veja as dicas que trouxemos!
\n\n\n\n![\"mão](\"https://beatz.com.br/wp-content/uploads/2023/01/Textos-de-blog-MEIO.png\")
Pensando na importância dessa ferramenta para o sucesso da sua estratégia de marketing de conteúdo, trouxemos as melhores técnicas aplicadas aqui na Beatz, para te ajudar nessa jornada.
\n\n\n\nConfira a seguir todos os detalhes, e comece a otimizar as suas próximas criações!
\n\n\n\nPara escrever um texto de blog com linguagem adequada, primeiro você precisa escolher um tema que seja direcionado para sua persona. Escolha algo que você conheça bem e que possa explicar com detalhes, assim, destacando o seu conteúdo na internet.
\n\n\n\nAntes de começar a escrever, é importante que você estude o assunto. Leia artigos, livros e outras fontes de informação para obter um melhor entendimento do tema.
\n\n\n\nÉ muito comum encontrar materiais superficiais na internet; esses conteúdos raramente cativam o leitor e, muito menos, o buscador. Desse modo, fazendo com que o seu conteúdo se torne ocioso.
\n\n\n\nDefina os objetivos que você deseja alcançar com o artigo. Isso te ajudará a se manter focado durante o processo de escrita. Lembrando que, é de extrema importância ter essas informações antes mesmo de começar a pensar na produção. Mas, nada impede que o profissional determine alguns objetivos durante o processo.
\n\n\n\nPara escrever o artigo de forma mais eficiente, crie primeiro um esboço. Organize as informações que você já tem e faça um rascunho da estrutura do artigo. Afinal, nada surge do zero, o processo de como criar um texto de blog é cercado de técnicas complexas, por isso, vá com calma e você terá um material excelente.
\n\n\n\nAgora é a hora de começar a escrever. Use a linguagem apropriada e forneça informações detalhadas sobre o assunto. Caso ajude, busque por referências e tenha em mente tudo aquilo que já foi desenvolvido no planejamento.
\n\n\n\nUma vez que o texto estiver pronto, revise-o com cuidado e corrija qualquer erro de ortografia ou gramática.
\n\n\n\nDepois de concluir todos os passos, você pode publicar o artigo no seu blog. Compartilhe-o nas redes sociais para obter mais alcance. E nunca se esqueça de mensurar os resultados do seu artigo; fique atento a feedbacks e esteja pronto para fazer melhorias.
\n\n\n\nGostou das dicas e acha que aprendeu como criar textos para blog profissionais? Chegou o momento de colocar tudo isso em prática.
\n\n\n\nMas, você vai querer acompanhar o nosso blog. Afinal, estamos publicando inúmeros artigos como esse, para ajudar profissionais como você a aprimorar suas estratégias.
\n\n\n\nAlém disso, você pode ficar por dentro de todos os nossos conteúdos, nos seguindo nas redes sociais (LinkedIn, Facebook, Instagram). Corre lá para não perder mais nenhum artigo ou material rico!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/02/6.png\")
![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/03/7.png\")
ROAS ou, Retorno sobre Investimento em Anúncios, é uma métrica fundamental para avaliar o sucesso de sua estratégia de marketing digital. Isso porque, ela ajuda a medir se o recurso financeiro investido em anúncios está sendo rentável e, assim, identificar oportunidades para otimizar sua campanha e maximizar seus lucros.
\n\n\n\nSe você acompanha o nosso blog, sabe o quão importante é o acompanhamento das suas estratégias para otimização. Foi pensando nisso, que trouxemos tudo que você precisa saber sobre essa métrica tão importante para a sua estratégia.
\n\n\n\nPor isso, neste post, vamos explicar o que é ROAS, como calcular e como aplicar essa métrica para melhorar a sua estratégia de marketing digital, mensurando resultados e potencializando campanhas.
\n\n\n\nEntão, se você ainda tem dúvidas sobre o assunto, continue a leitura e veja todos os detalhes!
\n\n\n\nROAS é uma sigla para \"Retorno Sobre Investimento em Anúncios\", ou seja, é uma medida que ajuda a avaliar se um investimento está sendo rentável. Para obtê-lo, é preciso dividir o lucro com as vendas geradas pelo valor gasto com o anúncio.
\n\n\n\nPor exemplo, se você gastou R$ 100,00 em anúncios e obteve R$ 200,00 em vendas, o seu ROAS seria de 2 (200 / 100). Isso significa que, para cada R$ 1,00 gasto em anúncios, você obteve R$ 2,00 de lucro.
\n\n\n\nÉ importante lembrar que o ROAS é apenas uma das métricas utilizadas para avaliar o desempenho dos anúncios, e que outros fatores, como a taxa de conversão e o número de cliques, também são importantes.
\n\n\n\nNo entanto, o ROAS é uma boa maneira de avaliar se o seu investimento em anúncios está trazendo retorno financeiro e, assim, ajudar a identificar se é necessário fazer ajustes ou mudar a estratégia utilizada.
\n\n\n\nÉ importante lembrar que o ROAS também pode variar dependendo do objetivo do anúncio. Por exemplo, se você precisa apenas aumentar a conscientização sobre a marca, o ROAS pode ser menor do que em uma situação em que o objetivo da campanha é gerar vendas imediatas.
\n\n\n\nEm resumo, o ROAS é uma medida importante para avaliar se o seu investimento em anúncios está trazendo retorno financeiro, e uma boa maneira de identificar se é necessário fazer ajustes ou mudar estratégicas em sua campanha de anúncios.
\n\n\n\n![\"homem](\"https://beatz.com.br/wp-content/uploads/2023/01/ROAS-MEIO.png\")
Como vimos anteriormente, as métricas são fundamentais para o marketing digital. Pois, permitem medir o desempenho de campanhas e ações, identificar pontos fortes e passar e tomar decisões estratégicas. Algumas das métricas mais importantes incluem:
\n\n\n\nPodemos usar essas métricas para medir o sucesso de uma campanha de marketing e ajudar a direcionar as estratégias futuras. É importante notar que existe uma necessidade de determinar quais os indicadores mais adequados para a suas estratégias. Como vimos anteriormente, o ROAS pode não ser necessário em campanhas que não visam a venda direta e imediata
\n\n\n\nPor isso, é fundamental usar os indicadores relevantes para a sua campanha e objetivo, e não se preocupar com as métricas que não são relevantes.
\n\n\n\nROAS (Retorno sobre Investimento em Anúncios) e ROI (Retorno sobre Investimento) são duas métricas importantes para avaliar o sucesso de sua estratégia de marketing e publicidade, e muitas vezes confundidas. No entanto, medem coisas diferentes e são usadas em situações diferentes.
\n\n\n\nROI é geralmente usado para medir o retorno sobre qualquer tipo de investimento, seja ele financeiro, de tempo ou de recursos. Ele é calculado dividindo o lucro obtido pelo valor do investimento e é expressado como uma porcentagem.
\n\n\n\nROAS, por outro lado, é específico para investimentos em publicidade ou marketing. Calculamos ele, através da divisão entre o lucro obtido com as vendas geradas pelo valor gasto com a publicidade.
\n\n\n\nEm resumo, ROI mede o retorno sobre qualquer tipo de investimento e ROAS mede o retorno sobre o investimento em publicidade ou marketing.
\n\n\n\nO uso do ROI como métrica, é amplamente utilizado em vários setores, incluindo negócios, finanças e marketing. Ele é considerado um indicador importante de desempenho e pode ajudar a tomar decisões informadas sobre investimentos futuros.
\n\n\n\nGostou das informações que encontrou aqui hoje? Que tal compartilhar o seu feedback conosco em nossas redes sociais (Facebook, LinkedIn, Instagram)? Lá, você confere em primeira mão tudo sobre o universo do marketing digital!
\n\n\n\nNão esqueça de acompanhar o nosso blog e conferir alguns dos nossos e-books. São materiais completos para ajudar no seu aprimoramento profissional. Acesse agora mesmo nossos conteúdos e confira.
\n\n\n\nNos vemos na próxima!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/02/11.png\")
![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/03/1-2.png\")
Com certeza você já viu aqui no blog, alguns artigos sobre a criação de planejamento e organização de conteúdo. Então, deve ter percebido que em todos esses artigos, existe um elemento em comum: o público-alvo.
\n\n\n\nIsso mesmo. Definir com quem a sua estratégia vai conversar, é um dos pontos fundamentais para começar a desenvolvê-la. Desse modo, é imprescindível que você, como profissional de marketing, saiba tudo sobre a pesquisa de público-alvo e as melhores técnicas e ferramentas para delimitar e segmentar de forma eficaz suas campanhas.
\n\n\n\nPensando nisso, nossa equipe revelou todas as etapas que utilizamos aqui na Beatz para te ajudar nessa fase do seu planejamento. Se você ainda não sabe por onde iniciar, neste artigo, você começa a dar os primeiros passos rumo a sua estratégia de sucesso.
\n\n\n\nEntão, aproveite o conteúdo e tire todas as suas dúvidas sobre a definição de público-alvo para as suas próximas campanhas. Boa leitura!
\n\n\n\nO público-alvo é um grupo de pessoas, segmentado através de características em comum, para o qual a mensagem da sua marca será veiculada.
\n\n\n\nAssim, para defini-lo, é preciso reunir uma série de dados, como: informações geográficas, demográficas, comportamentais e psicográficas. Entre essas informações, as mais comuns são:
\n\n\n\nDesse modo, é possível tornar o seu conteúdo, suas campanhas e ações, mais direcionadas e comunicar a mensagem em questão com mais eficácia. Como dizia o ditado: “quem quer agradar todo mundo acaba não agradando ninguém”.
\n\n\n\nDe fato, essa é uma etapa fundamental do planejamento criado para sua estratégia. Afinal, como vimos anteriormente, não se pode direcionar uma campanha de comunicação, sem saber para quem você deve comunicar, certo?
\n\n\n\nDesse modo, já temos aí a resposta para o questionamento principal ao iniciarmos uma conversa sobre público-alvo: qual a finalidade dessa limitação?
\n\n\n\nEntenda que, nem todas as pessoas do mundo precisam do seu produto, muitas não sabem que precisam. Porém, uma parcela considerável precisa do seu produto, mas, pode não conhecer a sua marca ainda. Desses três exemplos qual deles faria mais sentido para a sua estratégia de comunicação?
\n\n\n\nÉ obvio que o foco seria nas pessoas que precisam, mas, ainda não escolheram uma marca e precisam saber mais sobre a sua empresa. Afinal, isso pode ser uma delimitação de público-alvo.
\n\n\n\nOu seja, a segmentação pode depender da sua intenção, mas, independente de qual for ela, é impossível atingir seus objetivos falando com todo mundo.
\n\n\n\n![\"homem-circulando-ícones-de-pessoas-em-um-vidro\"](\"https://beatz.com.br/wp-content/uploads/2023/01/Publico-alvo-MEIO.png\")
O processo para delimitação do público da sua estratégia, ou até mesmo do seu produto, está no aprofundamento das suas pesquisas. Você precisa conhecer todos os detalhes que podem afetar, de forma positiva ou negativa, o recebimento da mensagem principal.
\n\n\n\nDesse modo, a primeira dica para você que está pensando em determinar o público-alvo da sua campanha é: entenda o mercado no qual a sua empresa está inserida. Então, você pode buscar por informações como:
\n\n\n\nCom essas informações, é preciso voltar o olhar para a sua marca e o seu produto. Ou seja, pergunte-se qual a proposta de valor da sua marca, quais os seus destaques em meio a concorrência, e as características do seu produto que serão atrativas para o seu público-alvo.
\n\n\n\nDesse modo, segmentar o público, com base nas categorias que citamos anteriormente (geográficas, demográficas, psicográficas e comportamentais), é possível entender qual é o perfil do cliente ideal para a sua marca.
\n\n\n\nCom tudo isso definido, chegou a hora de determinar a forma de alcançar esse público. Ou seja, é aqui que identificamos a melhor linguagem para esse processo, os principais canais e demais recursos essenciais para esse contato.
\n\n\n\nDe fato, conhecer o mercado, o seu produto e, por fim, o seu público é o objetivo que estamos tentando alcançar. Mas, como encontrar tantos dados?
\n\n\n\nAqui na Beatz, por exemplo, apostamos em ferramentas que já se tornaram essenciais para o processo de definição da persona e público-alvo. Para te ajudar nessa tarefa, separamos as principais. Confira a seguir!
\n\n\n\nNo tópico anterior, você pode ter reparado que eu mencionei algo como \"persona\". É preciso se atentar, pois, é um erro muito comum confundir esse termo com o público-alvo.
\n\n\n\nIsso porque, ambos, de certa forma, se relacionam e até mesmo possuem certo nível de dependência. Após a construção da sua segmentação principal, constituída por um grupo de pessoas com características semelhantes, você pode ir além.
\n\n\n\nPara isso, você precisa delimitar uma persona, ou seja, um cliente ideal que é estipulado através das informações coletadas. Desse modo, é possível tornar os seus conteúdos ainda mais exclusivos.
\n\n\n\nÉ preciso ter em mente que a persona é um cliente semifictício. Por isso, leva-se em conta informações coletadas no processo de definição do público-alvo, mas, não deixa de observar experiências com potenciais clientes e profissionais da área.
\n\n\n\nAdemais, ao contrário do público, a sua persona recebe um nome e idade fixos, além de gostos, desejos, dores, e demais informações que a deixam mais próxima da realidade.
\n\n\n\nGostou do conteúdo de hoje? Então, tenho certeza que você vai querer conferir o nosso blog. Nele você encontra diversos artigos que vão te ajudar a entender melhor o universo do marketing digital e a planejar as melhores estratégias. Acesse agora mesmo!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/02/1.png\")
Se você começou 2023 sem saber sobre as tendências para o marketing digital, pode ficar defasado no mercado em pouco tempo. Afinal, novas tecnologias, métodos e estratégias surgem a todo momento.
\n\n\n\nAlgo que vem ganhando força entre os profissionais da área é o conteúdo interativo. Isso porque, esse método vem se destacando entre o público de diversos segmentos e gerando resultados surpreendentes.
\n\n\n\nA interatividade é o novo gatilho de engajamento, tornando suas produções cada vez mais atrativas e aproximando a sua marca do lead em potencial.
\n\n\n\nPara que você entenda mais sobre essa nova tendência do universo do marketing digital, preparamos esse artigo completo, com todos os detalhes que você precisa conhecer!
\n\n\n\nEntão, se ficou curioso e quer desvendar o tema, continue a leitura e tire todas as suas dúvidas!
\n\n\n\nConteúdo interativo é um tipo de material que permite que os usuários interajam com ele de alguma forma. Ou seja, estimulam a participação do seu público. Isso pode incluir jogos, quizzes, questionários, ferramentas de edição, simulações, etc.
\n\n\n\nCom isso, o objetivo é tornar a experiência do usuário mais envolvente e enriquecedora, permitindo que eles explorem o conteúdo de uma maneira mais ativa e participativa.
\n\n\n\nO destaque está no fator potencializador de conversões. Afinal, isso pode ajudar a aumentar a retenção de informações e a satisfação do usuário.
\n\n\n\nEssa não é uma tática nova, já podemos notar a sua presença desde a década de 90 em programas de televisão que estimulavam o consumo ativo, através de telefonemas, por exemplo.
\n\n\n\nAcontece que, com o advento da internet, o conteúdo interativo encontrou uma gama enorme de possibilidades. Desse modo, potencializando ainda mais os resultados obtidos.
\n\n\n\nAgora reflita: com a imensa quantidade de conteúdo na internet, qual a melhor forma de destacar o seu material entre a concorrência?
\n\n\n\nAlguns profissionais já encontraram a resposta para essa pergunta, só falta você. Continue a leitura e veja mais detalhes!
\n\n\n\nComo vimos anteriormente, a tendência de conteúdo interativo tem crescido nos últimos anos, com mais e mais empresas e indivíduos criando e apostando nesse “novo método” para seus sites e redes sociais. Isso ocorre devido a vários fatores, entre eles:
\n\n\n\nDessa forma, o conteúdo interativo está se tornando cada vez mais comum em muitos tipos de indústrias.
\n\n\n\nAlém disso, essa é uma tendência que volta a se expandir para além da tela, com aplicativos de realidade aumentada e outras tecnologias emergentes sendo utilizadas para criar experiências ainda mais imersivas e envolventes.
\n\n\n\nA prova de que o conteúdo interativo está dominando o mercado, pode ser vista na lista de exemplos que preparamos a seguir. Confira!
\n\n\n\nEssa série de televisão, produzida pela Netflix, em formato \"escolha sua própria aventura\" permite que os espectadores façam escolhas que afetam o enredo e o desfecho do episódio.
\n\n\n\n![\"poster](\"https://beatz.com.br/wp-content/uploads/2023/01/netflixinterativobandersnatch.jpg\" "\\"black-mirror-bandersnatch\\"/")
Essa é uma história interativa sobre um deslizamento de neve que se tornou um marco no jornalismo digital e ganhou vários prêmios por sua narrativa interativa e uso de mídia. Veja o material na íntegra!
\n\n\n\nIsso mesmo, o Google Maps é um conteúdo interativo. Pois, permite que os usuários explorem mapas do mundo, verificando imagens de satélite, rotas de viagem e comentários de outros usuários.
\n\n\n\nAssim como o Google Maps, o Street View permite que os usuários explorem vistas panorâmicas de ruas e locais do mundo, permitindo que eles viagem sem sair de casa.
\n\n\n\nEsses são apenas alguns exemplos, mas, há muitas outras formas e formatos de conteúdo interativo disponíveis na internet e em outras plataformas. Aliás, como você pode notar, a interatividade é uma técnica aproveitada em diversos setores.
\n\n\n\nOs exemplos podem se distanciar da realidade da sua empresa, mas, queremos que você veja como esse tipo de conteúdo está presente em formatos diversificados. No marketing de conteúdo, o uso mais comum está nos quizzes e calculadoras, mas, também podem estar presentes em e-books, infográficos e muitos outros materiais.
\n\n\n\nSe você ainda não se convenceu de que o conteúdo interativo tem se tornado uma tendência, as vantagens que ele proporciona farão esse trabalho. Afinal, são inúmeros benefícios que podem ser fundamentais para as suas próximas estratégias. Confira!
\n\n\n\nEsse tipo de estratégia permite que os usuários participem ativamente na história ou na mensagem, o que aumenta o nível de engajamento e torna a experiência mais envolvente.
\n\n\n\nO método permite que os usuários façam escolhas e criem sua própria experiência, o que significa que eles estão mais propensos a se relacionar com o conteúdo de uma forma mais pessoal e significativa.
\n\n\n\nEssa estratégia pode ser uma ferramenta poderosa para o ensino e a aprendizagem. Pois, permite que os usuários experimentem e explorem os assuntos de forma prática e interativa.
\n\n\n\nSe comparados, esse tipo de conteúdo é, geralmente, mais memorável do que o convencional. Isso porque, envolve os usuários de forma ativa e ajuda a estabelecer conexões mais fortes e duradouras.
\n\n\n\nÉ possível coletar dados sobre as escolhas e interações dos usuários, o que pode ser útil para entender melhor o público-alvo e ajustar o conteúdo de acordo.
\n\n\n\nAumenta o compartilhamento e discussão sobre o tema com mais frequência do que o conteúdo estático, o que pode aumentar o tráfego para o site ou plataforma.
\n\n\n\nPor fim, pode ser uma forma divertida e envolvente de passar o tempo e desfrutar de informações importantes, especialmente jogos, histórias interativas e outros formatos de entretenimento.
\n\n\n\nVai ficar de fora dessa? Continue acompanhando o nosso blog, acesse nossas redes sociais (Facebook, LinkedIn e Instagram) e compartilhe conosco o que você acha sobre esse tipo de estratégia. Estamos te esperando!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/02/2-2.png\")
As mudanças de marketing são inevitáveis, isso é um fato muito repetido aqui no blog. Quem nos acompanha, sabe que estamos a todo momento falando sobre novas estratégias e técnicas de sucesso.
\n\n\n\nEm 2023, por exemplo, vimos grandes evoluções na forma com a qual implementamos os conceitos tão conhecidos nesse universo. Como sabemos, essa é uma característica esperada no setor. Afinal, o marketing é uma área intrinsecamente ligada a tendências.
\n\n\n\nIsso significa que profissionais como você, precisam estar atentos a tudo que possa indicar uma mudança de consumo, comportamento e outros detalhes que podem impactar.
\n\n\n\nCultura, política, tecnologia, economia, tudo que possa representar um impacto nos modos de consumo, pode significar uma mudança em estratégias de marketing. Por isso, hoje vamos listar tudo que você precisa saber para atualizar as suas campanhas.
\n\n\n\nNão queremos que você fique atrás da concorrência, então, continue a leitura e confira todas as novidades!
\n\n\n\nAntes de prosseguir para o principal tópico desse artigo, precisamos alinhar alguns pontos. Em primeiro lugar, quando pensamos em tendência, devemos ter em mente que isso não, necessariamente, precisa ser algo revolucionário.
\n\n\n\nAfinal, tendência tem como significado \"aquilo que leva alguém a seguir um determinado caminho ou a agir de certa forma\". Ou seja, pode ser apenas uma nova forma de consumir um determinado produto ou conteúdo.
\n\n\n\nUm exemplo muito forte, que permeia até os dias de hoje, são os podcasts. O que começou de forma simples, em 2004, como uma nova maneira de se fazer rádio, transformou-se em uma indústria com milhões de seguidores. Logo, esse campo tornou-se receptivo para empresas que encontraram um modo de utilizar o áudio para divulgar o seu produto, serviço ou, simplesmente, comunicar-se com o seu público de forma mais pessoal.
\n\n\n\nObviamente, existem outros exemplos que se transformaram em ferramentas imprescindíveis para os profissionais da área. Bem como, temos alguns que, apesar de serem tendências, ainda não se encaixaram na realidade de muitas empresas. Esse, é o caso das NFTs e, o tão comentado, Metaverso.
\n\n\n\nIsso não descarta a possibilidade de se tornarem parte de estratégias de sucesso para pequenas, médias e até mesmo grandes empresas que ainda não se beneficiam dessas ferramentas. Mas, queremos que o foco das tendências que citaremos ao longo do texto, tenham um direcionamento diferente, mais próximo da realidade que vivenciamos hoje e no cenário em que estamos inseridos.
\n\n\n\nVeja a seguir, quais mudanças de marketing podem indicar oportunidades de ouro para a sua empresa!
\n\n\n\nHá muito tempo, a personalização vem sendo um artifício fundamental no marketing digital, mas, ela nunca foi tão necessária quanto agora. Já falamos muito por aqui sobre a necessidade de delimitar o seu público.
\n\n\n\nIsso porque, falar tudo para todo mundo acaba sendo uma estratégia falha, que não traz bons resultados para a sua empresa. Por isso, entender quem é a sua persona, hoje, mostra-se crucial para uma estratégia de qualidade. Aliás, você precisa conhecê-la a fundo e, principalmente, entender as suas dores e desejos. Pois, a personalização do conteúdo, tem se mostrado algo eficaz e atrativo para os leads de diversos segmentos.
\n\n\n\nAfinal, o consumidor quer se sentir especial e fizer com que um conteúdo o atinja de maneira única, pode ser extremamente vantajoso para as suas campanhas. Além disso, pode ser algo essencial para a construção de um relacionamento sólido com os seus leads.
\n\n\n\nCom o gancho da personalização do conteúdo, entramos na curadoria. Essa é uma tendência que tem tomado conta de diversas estratégias e, pode ser uma mudança de marketing que chega para ficar.
\n\n\n\nDo mesmo modo que os seus conteúdos devem se tornar especiais para o seu lead a forma com a qual são entregues precisa ser, igualmente, especial. Por isso, aposte em estratégias de curadoria.
\n\n\n\nOu seja, com base nas informações que você possui, selecione os conteúdos mais interessantes para aquele lead. O envio pode ser feito de muitas maneiras e, algo extremamente presente na rotina de inúmeras agências e empresas é a newsletter.
\n\n\n\n![\"mão](\"https://beatz.com.br/wp-content/uploads/2023/01/Mudancas-de-marketing-MEIO.png\")
Se você ainda não aderiu ao TikTok, saiba que, uma hora ou outra, vai precisar se aventurar pela plataforma. Isso porque, ele está liderando o ranking de redes sociais mais valiosas do mundo em 2023, de acordo com dados da Brand Finance.
\n\n\n\nO engajamento da rede social de vídeos é surpreendente, os resultados têm destaque no mercado e a empresa investe cada vez mais nos recursos de marketing, fator que mostra a relevância do TikTok para os profissionais nos próximos anos.
\n\n\n\nPara você que ainda não vê espaço para a sua empresa na plataforma, pode aproveitar a sua versão do Instagram, o Reels, que também mudou a forma de consumo de conteúdo, que antes era focada em fotografias.
\n\n\n\nQuer aprender a criar conteúdo profissional para o TikTok? Confira nosso artigo completo com as principais dicas para criação de vídeos na rede social!
\n\n\n\nA criação de comunidades é outra tendência de marketing para 2023. Você já se pegou pensando em como conseguir mais clientes, isso é um fato. Mas, e se a resposta estivesse nos próprios clientes?
\n\n\n\nCriar um ambiente que permita a sensação de pertencimento, mostrou-se algo muito valioso para as estratégias de marketing. Isso quer dizer que, o seu lead não precisa ter acesso ao seu conteúdo e não ter mais nenhum papel nisso. Afinal, ele pode ser uma ponte entre você e novos clientes.
\n\n\n\nCom a criação de comunidade, você leva o seu produto/serviço para um novo patamar. Você estará vendendo uma causa, na qual o seu público vai acreditar e divulgar. Isso, por si só, pode ser uma conquista e tanto, não é mesmo?
\n\n\n\nPor último, mas não menos importante, como você deve ter percebido, o marketing, suas mudanças e tendências, prometem ser sobre pessoas. É lógico que as novas tecnologias podem impactar e facilitar o alcance dos seus objetivos, mas, suas estratégias devem ser voltadas para seres humanos.
\n\n\n\nHá algum tempo falamos sobre isso aqui no blog da Beatz. Afinal, muitos profissionais ainda veem o mecanismo de busca como única preocupação na hora de criar conteúdo e esquecem que, após o ranqueamento de sucesso, uma pessoa de verdade consumirá esse material.
\n\n\n\nTer isso em mente, pode te colocar à frente da concorrência. Pois, essa é uma das principais mudanças de marketing que vão tomar conta das estratégias em 2023 e nos próximos anos.
\n\n\n\nGostou do artigo? Acha que faltou alguma tendência que seria imprescindível? Que tal nos acompanhar também nas redes sociais (Facebook, LinkedIn e Instagram)?
\n\n\n\nLá você pode interagir com a gente, compartilhar suas experiências com essas tendências e ajudar mais profissionais da área a conquistarem resultados positivos. Estamos esperando por você!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/02/7.png\")
A automação é um recurso presente em diversos segmentos e, com o marketing não poderia ser diferente. Afinal, com as ferramentas certas, você pode aperfeiçoar ainda mais as suas estratégias. O RD Station, por exemplo, é um dos meios mais comuns de automação no setor.
\n\n\n\nIsso porque, a plataforma oferece inúmeros recursos que possibilitam o aumento da produtividade, bem como, a análise eficiente de dados estrategicamente importantes para as suas campanhas. Entretanto, apesar de ser intuitiva e aumentar a praticidade no dia a dia do seu setor, o RD Station Marketing pode se tornar um desafio para quem anda sobrecarregado com outras demandas.
\n\n\n\nMas, e se eu dissesse para você que é possível administrar de forma eficiente e potencializar os resultados conquistados para a sua empresa?
\n\n\n\nÉ sobre isso que vamos falar hoje. Pensando no dia a dia corrido de profissionais como você, e nos problemas que surgem na rotina do trabalho, preparei algumas dicas que podem ser fundamentais para automação das suas estratégias.
\n\n\n\nQuer ver como isso pode ser aplicado na sua empresa? Então, você precisa continuar acompanhando esse artigo. Não se esqueça de nos dizer o que achou das dicas. Você pode fazer isso através das nossas redes sociais (Instagram, Facebook, LinkedIn). Esperamos o seu feedback.
\n\n\n\nSem mais delongas, vamos ao que interessa!
\n\n\n\nO marketing sempre esteve intrínseco à inovação. Afinal, como já vimos em outros artigos aqui no blog, as mudanças são constantes no setor e, provavelmente, continuarão presentes a cada nova técnica, estratégia e tecnologia.
\n\n\n\nA automação, por si só, veio como uma forma de otimizar campanhas e aumentar a produtividade de equipes inteiras. Obviamente, isso pode ser notado não só no marketing, como em inúmeros setores, até mesmo da empresa em que você atua.
\n\n\n\nEntão, porque a indústria ainda não abriu as portas para a automação de marketing?
\n\n\n\nEssa é uma pergunta que fazemos a todo instante. Isso porque, se existem tantas vantagens e raríssimos pontos negativos, por qual motivo tantas empresas não investem nesse tipo de solução para o marketing?
\n\n\n\nAlgo muito presente nas nossas conversas com clientes e leads é a \"alta demanda do setor\", fator que impede que profissionais como você estejam antenados para essas novidades. Mas, estamos aqui para te provar que é possível alavancar as suas vendas através desse processo que, pode parecer simples, mas, trará resultados extremamente positivos.
\n\n\n\nAntes de nos aprofundarmos no RD Station Marketing e, até mesmo, na automação dos processos realizados pela sua equipe, você precisa saber porque investir nesse tipo de solução. Veja quais são as vantagens de contar com automatização de análises e demais procedimentos do seu segmento!
\n\n\n\nFalamos a pouco tempo aqui no blog, sobre as mudanças do marketing digital e as tendências que prometiam bons resultados para 2023; você pode ler a matéria na íntegra agora mesmo!
\n\n\n\nNesse texto, você pode perceber que a personalização do conteúdo é algo de extrema relevância para as estratégias que serão feitas esse ano. O contato direto e personalizado, é outro ponto de extrema importância, e com a automação você pode ter resultados ainda melhores.
\n\n\n\nPois, além de contar com plataformas específicas para criação de e-mails, fluxos de comunicação entre outros materiais que aproximam a sua marca do público, você dispõe de informações necessárias para tornar o seu conteúdo exclusivo para cada lead.
\n\n\n\nComprovadamente, esse é um fator que traz resultados. Então, investir em soluções de automatização é uma das coisas que você precisa fazer para não ficar atrás da concorrência.
\n\n\n\nTer tempo para criar seus relatórios e analisar com cuidado cada informação, é o sonho de todo profissional de marketing. Mas, a rotina corrida acaba impedindo a atenção em detalhes que poderiam trazer ótimos insights.
\n\n\n\nCom sistemas de automação, você consegue otimizar o seu tempo de trabalho, bem como, exercer maior controle sobre o planejamento. Assim, tomando medidas para solucionar problemas que podem surgir com o tempo e, muitas vezes, não são resolvidos a tempo.
\n\n\n\nComo vimos anteriormente, o dia a dia corrido pode ser um problema para a administrar plataformas como o RD Station. Mas, existe uma solução para esse problema que pode ser fundamental para o setor de marketing da sua empresa. Continue a leitura e veja como!
\n\n\n\n![\"mulher](\"https://beatz.com.br/wp-content/uploads/2023/02/Gerenciamento-de-RD-Station-MEIO.png\")
Assim como a visão panorâmica do seu planejamento, através da automação de marketing, é possível ter um controle maior dos gastos de um determinado projeto. Desse modo, evitando o desperdício de recursos financeiros da empresa e garantindo que os investimentos tragam resultados.
\n\n\n\nAlém disso, a segmentação possibilitada por plataformas como o RD Station, aumenta ainda mais o retorno dos investimentos. Afinal, adentramos em pontos como os já citados, que focam na personalização e potencializam os resultados.
\n\n\n\nDefinido o papel da tecnologia na rotina dos profissionais de marketing, chegou o momento de descobrir a razão pela qual o RD Station se destaca no mercado. Então, continue a leitura e confira quais as ferramentas disponíveis na plataforma!
\n\n\n\nEm primeiro lugar, uma das principais vantagens é a concentração de múltiplos canais em uma interface. Desse modo, você pode obter acesso a dados, relatórios e planilhas que te entregarão todas as informações para otimização das suas campanhas em diversas ferramentas utilizadas pela sua empresa.
\n\n\n\nLanding pages, redes sociais, e-mails e fluxos de comunicação, segmentação, relatórios e muito mais. Imagine ter tudo isso em um único lugar, sem precisar se desdobrar em diversas plataformas; essa é a principal vantagem do RD Station Marketing.
\n\n\n\nComo se não bastasse, a ferramenta ainda disponibiliza espaços para criação de materiais como esse, através de presets e templates, ou a possibilidade de criar totalmente do zero, de forma altamente personalizada.
\n\n\n\nApesar de ser uma mão na roda para empresas que precisam otimizar processos e realizar tarefas de forma ágil, o RD Station Marketing apresenta seus desafios. Afinal, a atenção aos detalhes é algo que não pode ser descartado, mesmo com tantas facilidades.
\n\n\n\nDesse modo, apesar de ser uma forma de aprimorar seus projetos e aumentar a produtividade da sua equipe, a plataforma ainda vai demandar tempo e dedicação para implementação e manutenção. Bem como, o gerenciamento de tais recursos pode se mostrar uma tarefa desafiadora para iniciantes.
\n\n\n\nMas, você ainda pode conquistar essas vantagens para a sua empresa e reduzir as demandas que tomam um bom tanto do seu tempo. Possibilitando que você realize o seu trabalho com o máximo de desempenho, sem a pressão de tarefas que poderiam ser delegadas para outra equipe. Isso mesmo, contar com uma agência de marketing digital, pode aumentar e muito os resultados da sua empresa.
\n\n\n\nImagine o dia mais agitado no seu setor e pense como seria fácil se muitas das tarefas e produções daquele dia, fossem de responsabilidade de uma equipe dedicada a entregar os melhores resultados para a sua empresa. Enquanto isso, você e seu time se dedicam a demandas internas de urgência e otimizações de processos.
\n\n\n\nParece um sonho, mas, com certeza pode se tornar realidade! Com a ajuda da Beatz, você não precisa se preocupar com processos que, apesar de fundamentais, demandam muito tempo.
\n\n\n\nAliando as melhores estratégias de marketing com a tecnologia de maior destaque do mercado, a baixa produtividade e os processos citados neste artigo não afetarão mais a sua equipe. Você tem tudo que precisa para entregar os melhores resultados e transformar a sua empresa em um case de sucesso da Beatz.
\n\n\n\nEntre em contato com o nosso time e conheça o nosso plano para alavancar o seu negócio, torná-lo reconhecido e ainda mais lucrativo. Estamos esperando por você!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/02/3-2.png\")
O empreendedorismo jurídico se baseia na aptidão de identificar oportunidades que são propostas e, através disso, investir de forma mais assertiva e direta. Nele, estão compostas algumas estratégias empreendedoras, para que você possa se fortalecer nos investimentos jurídicos.
\n\n\n\nPor isso, se possui algum interesse por essa área, esse novo episódio do Beatz Podcast vai abrir a sua mente sobre a evolução que tanto anseia.
\n\n\n\nConvidamos o advogado, Dr. Luiz Nascimento, para contar um pouquinho de sua história e mostrar que, com determinação, você pode conseguir tudo o que deseja!
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\n\n\n\nDesse modo, tornou-se uma ferramenta indispensável para profissionais de marketing. Isso porque, disponibiliza inúmeros recursos para automação e análise de resultados, aumentando ainda mais a produtividade.
\n\n\n\nAlém disso, é fundamental para estratégias que visam o reconhecimento de marca e alcance de público. Bem como, dando todo o suporte necessário para anúncios que objetivam a venda.
\n\n\n\nEntretanto, apesar de ser algo intrínseco à rotina de profissionais que buscam, nas redes sociais, um espaço para expor a sua solução, muitos detalhes podem passar despercebidos. Além é claro, de muitas funcionalidades.
\n\n\n\nPor isso, preparamos esse guia completo sobre a plataforma. Com todos os detalhes que você precisa saber para conquistar resultados ainda melhores com as redes sociais.
\n\n\n\nEntão, acompanhe o artigo e tire todas as suas dúvidas sobre o Facebook Business!
\n\n\n\nComo vimos anteriormente, essa é uma plataforma amplamente utilizada em estratégias de marketing que precisam das redes sociais. Isso porque, reuni em apenas uma interface, inúmeras funcionalidades para anúncios tanto no Facebook quanto no Instagram.
\n\n\n\nAlém disso, na solução desenvolvida pela Meta, ainda podemos encontrar diversos recursos essenciais para estratégias de marketing, com grande potencial de aumentar os resultados das suas campanhas.
\n\n\n\nEntre as ferramentas oferecidas aos anunciantes, está: a possibilidade de segmentar o público-alvo de suas campanhas de acordo com características como idade, gênero, localização geográfica, interesses e comportamento on-line.
\n\n\n\nAdemais, permite aos anunciantes medir o desempenho de suas campanhas e ajustar sua estratégia conforme os resultados, facilitando a implementação da “melhoria contínua” que sempre citamos aqui no blog.
\n\n\n\nO Facebook Business é uma opção atraente para negócios de diversos segmentos. Pois, permite atingir um grande público. Com mais de 2,8 bilhões de usuários ativos mensais, a plataforma é a rede social mais popular do mundo e oferece aos anunciantes, acesso a uma ampla base de potenciais clientes.
\n\n\n\nAlém disso, a ferramenta permite que os negócios criem anúncios personalizados que podem ser exibidos em diferentes formatos, incluindo anúncios de imagem, vídeo, carrossel e stories.
\n\n\n\nA facilidade de uso, permite que os negócios definam orçamentos e prazos para suas campanhas publicitárias. Isso significa que os anunciantes podem controlar os custos e o alcance de suas estratégias.
\n\n\n\nAdemais, o Facebook Business oferece aos usuários, acesso a ferramentas de análise de desempenho, em ambas as redes sociais administradas pela Meta, que lhes permitem monitorar o sucesso de suas campanhas e identificar áreas que precisam ser melhoradas.
\n\n\n\nNo entanto, é importante lembrar que o sucesso das campanhas publicitárias no Facebook Business depende da qualidade do conteúdo e da estratégia de marketing. Os anunciantes precisam criar materiais atraentes e relevantes para o público-alvo de suas campanhas para obter resultados positivos.
\n\n\n\nMas, você não precisa se preocupar. Aqui em nosso blog, você encontra diversos artigos com dicas e métodos especiais para criar anúncios que convertem de verdade.
\n\n\n\nAlém disso, é importante monitorar constantemente o desempenho das campanhas e ajustar a estratégia conforme necessário.
\n\n\n\nBom, você deve estar se perguntando como utilizar essa ferramenta tão importante de marketing, certo?
\n\n\n\nPor isso, separei alguns passos que podem te ajudar nessa nova fase do marketing da sua empresa ou, quem sabe, ajudar você a entender melhor sobre os métodos utilizados no segmento.
\n\n\n\nContinue a leitura e confira os 8 passos iniciais para suas estratégias utilizando o Facebook Business.
\n\n\n\nA primeira coisa a ser feita é criar uma página de negócios no Facebook. Essa é uma tarefa simples e extremamente necessária para o posicionamento da sua empresa na internet. Você só precisa ir até a aba de criação de páginas na rede social.
\n\n\n\nDepois de criar a página, é importante adicionar informações sobre o negócio, incluindo uma descrição, uma categoria, uma localização e um contato.
\n\n\n\nPara criar uma conta de anúncios, basta clicar no botão \"Gerenciar Anúncios\" na página do negócio. Isso levará você para uma interface onde é possível configurar a sua própria conta de anúncios.
\n\n\n\nDepois de criar uma conta de anúncios, é possível configurar uma campanha. Isso inclui escolher o objetivo da campanha, o público-alvo, o orçamento e o formato do anúncio.
\n\n\n\n![\"página](\"https://beatz.com.br/wp-content/uploads/2023/02/Facebook-Business-MEIO.png\")
O próximo passo é escolher o tipo de anúncio a ser exibido. Existem vários tipos de anúncios disponíveis no Facebook Business, incluindo anúncios de imagem, vídeo, carrossel e stories.
\n\n\n\nDepois de escolher o tipo de anúncio, é hora de criar o anúncio. Isso inclui adicionar imagens ou vídeos, escrever uma descrição e configurar opções adicionais, como botões de call-to-action.
\n\n\n\nDepois de criar o anúncio, você precisa definir o orçamento e o prazo da campanha. Para isso, você deve escolher a quantia de dinheiro a ser gasto e o período de tempo em que o anúncio será exibido.
\n\n\n\nDepois de configurar todas as opções, é hora de lançar a campanha. Clique no botão \"Lançar Campanha\" e aguarde os resultados.
\n\n\n\nEsperamos que as informações que você encontrou neste artigo, ajudem a sua empresa a alcançar métricas surpreendentes para o seu negócio. Se você quer mais dicas como essa, precisa acompanhar o nosso blog, nele você encontra notícias, informações, novas técnicas e tudo sobre marketing digital.
\n\n\n\nAlém disso, a Beatz pode te ajudar a montar as melhores estratégias de anúncios e conteúdo para a sua empresa. Através de métodos que focam na alta performance e desempenho, sem deixar de lado a criatividade, podemos alavancar o seu negócio na internet.
\n\n\n\nDúvida? Então, fale com nosso time de especialistas e confira todos os detalhes sobre os melhores métodos para levar a sua empresa para outro patamar. Estamos esperando por você!
\n\n\n\nA automação dos processos pertencentes ao marketing é algo que já está ao nosso alcance, e muito mais fácil do que imaginamos. Um gerenciador de anúncios, por exemplo, é algo imprescindível na rotina de um profissional da área.
\n\n\n\nPor isso, nossos especialistas reuniram todas as informações que você precisa saber sobre as ferramentas criadas para te ajudar a gerir os recursos da sua campanha. Bem como, mensurar seus resultados e identificar possíveis melhorias em suas estratégias.
\n\n\n\nEntão, se você deseja saber qual é a melhor plataforma para o seu negócio, chegou ao lugar certo. Além disso, você vai descobrir todas as vantagens da automação através do gerenciador de anúncios e muito mais.
\n\n\n\nContinue a leitura e confira!
\n\n\n\nO gerenciador de anúncios é uma ferramenta crucial para qualquer empresa que deseja investir em marketing digital. Com a quantidade crescente de canais de publicidade disponíveis, gerenciar campanhas e estratégias de forma eficiente e efetiva pode ser uma tarefa complexa. É aí que entra o gerenciador de anúncios.
\n\n\n\nEste tipo de plataforma permite aos anunciantes criar, otimizar e gerenciar suas campanhas de marketing em um único local, em vez de gerenciar vários canais como tradicionalmente era feita essa tarefa.
\n\n\n\nIsso pode ajudar a economizar tempo e aumentar a eficiência de gastos com as suas estratégias. Além disso, muitos gerenciadores de anúncios oferecem recursos avançados, como segmentação de público, otimização automática de lances e análise de desempenho, que permitem aos anunciantes tomarem decisões mais assertivas sobre suas campanhas.
\n\n\n\nAlguns gerenciadores de anúncios oferecem ferramentas avançadas para a sua empresa, indo além da análise de resultados em uma única interface. Desse modo, separamos as principais vantagens de contar com plataformas como essa.
\n\n\n\n![\"pessoa](\"https://beatz.com.br/wp-content/uploads/2023/02/Gerenciador-de-anuncios-MEIO.png\")
Com a ajuda de um gerenciador de anúncios, os profissionais de marketing podem definir suas metas, como por exemplo, crescer o tráfego em seu site ou aumentar as conversões de vendas. Desse modo, criando campanhas publicitárias específicas para atingir os objetivos traçados.
\n\n\n\nEles também podem acompanhar o desempenho de suas campanhas em tempo real, o que permite ajustar rapidamente sua estratégia, se necessário. Além disso, muitos gerenciadores de anúncios oferecem integrações com outras ferramentas de marketing, como o Google Analytics. Assim, permitindo uma visão ainda mais completa do desempenho de suas campanhas.
\n\n\n\nOs gerenciadores de anúncios também podem ser úteis para segmentar o público, permitindo aos anunciantes direcionar sua comunicação para o público certo.
\n\n\n\nPor exemplo, você pode criar segmentos de público com base em dados demográficos, como idade, gênero e localização geográfica. Bem como, dados de comportamento, como: interesses e histórico de compra.
\n\n\n\nIsso ajuda a maximizar a eficiência de gastos com o marketing e potencializar os resultados, uma vez que os anúncios são exibidos apenas para o público relevante.
\n\n\n\nGoogle Ads: é a plataforma de publicidade do Google, que permite que os anunciantes criem e exibam anúncios em vários canais, incluindo pesquisas do Google, YouTube, sites parceiros e aplicativos.
\n\n\n\nFacebook Ads: é uma opção criada pelo Facebook, que permite aos anunciantes veicularem seus anúncios para uma grande audiência no Facebook, Instagram, Audience Network e outras plataformas.
\n\n\n\nAmazon Advertising: já as soluções da Amazon, permitem que os anunciantes exibam anúncios para compradores em potencial na Amazon.com e em outros sites da web.
\n\n\n\nMicrosoft Advertising (antigo Bing Ads): permite que os anunciantes gerenciem anúncios em vários canais, incluindo o Bing, Yahoo, AOL e outros sites da web.
\n\n\n\nE aí? Acha que a sua empresa já está pronta para esse nível de automação?
\n\n\n\nQueremos muito saber a sua opinião sobre esse tema, suas dúvidas e dicas que você possa ter para ajudar profissionais que estão iniciando sua trajetória através dos gerenciadores de anúncios. Por isso, acesse agora mesmo uma das nossas redes sociais (Facebook, Instagram e LinkedIn) e deixe o seu comentário!
\n\n\n\nNão esqueça de continuar acompanhando o nosso blog para ficar por dentro de todas as novidades sobre o universo do marketing digital!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/04/11.png\")
![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/02/4.png\")
Se você acompanha o nosso blog há um tempo, sabe que o Facebook é uma das maiores plataformas de mídia social do mundo, com milhões de usuários ativos diariamente.
\n\n\n\nPor esse motivo, ele é uma ótima opção para empresas que buscam expandir sua presença na internet e alcançar seu público-alvo. A criação de anúncios no Facebook é simples e acessível, e pode ser uma ferramenta valiosa para ajudar a promover sua marca, produtos ou serviços.
\n\n\n\nPor isso, neste texto, vamos mostrar as etapas envolvidas na criação de anúncios no Facebook, para que você possa maximizar sua presença na plataforma e alcançar seus objetivos de forma ainda mais rápida.
\n\n\n\nContinue a leitura e confira todas as dicas que trouxemos especialmente para você. Boa leitura!
\n\n\n\nComo vimos anteriormente, o Facebook é uma das plataformas de mídia social mais populares do mundo, com mais de 2,7 bilhões de usuários ativos mensalmente. Por esse motivo, se você ainda não a implementou em suas campanhas de marketing, pode estar perdendo uma grande oportunidade.
\n\n\n\nAfinal, a empresa Meta, responsável por administrar redes como Facebook e Instagram, é uma das gigantes da tecnologia e, regularmente, investe em novas soluções para anúncio em suas plataformas.
\n\n\n\nDesse modo, oferece inúmeras vantagens para profissionais como você. Potencializando o alcance da sua marca nas redes e atraindo mais leads e oportunidades para o seu negócio.
\n\n\n\nEntre essas vantagens, podemos citar:
\n\n\n\nEu sei que isso pode parecer repetitivo, mas, a plataforma conta com milhões de usuários ativos diariamente. Desse modo, o Facebook oferece uma grande oportunidade de alcance para sua marca.
\n\n\n\nAlém disso, você pode segmentar seu público-alvo com base em diversos fatores, incluindo localização, idade, gênero, interesses etc.
\n\n\n\nCriar anúncios no Facebook Ads é uma ação acessível para a sua empresa, e para negócios de todos os segmentos e portes, com opções de orçamento para atender diferentes necessidades e orçamentos.
\n\n\n\nAlém disso, você pode controlar os gastos diários para seu anúncio. Dessa forma, garantindo que não ultrapasse o valor que deseja gastar.
\n\n\n\n![\"profissional](\"https://beatz.com.br/wp-content/uploads/2023/02/Anuncios-Facebook-MEIO.png\")
O Facebook fornece uma ampla gama de métricas de desempenho para ajudá-lo a medir o sucesso de sua campanha de anúncios. Você que acompanha o nosso blog, sabe quão importante é o acompanhamento e otimização das suas estratégias.
\n\n\n\nCom as ferramentas da plataforma, você pode ver quantas pessoas visualizaram seu anúncio, quantas interagiram com ele, quantos cliques recebeu etc.
\n\n\n\nA plataforma oferece vários formatos de anúncios, incluindo imagens, vídeos, carrossel etc. Além disso, você pode escolher se deseja exibir seu anúncio continuamente durante o dia ou em horários específicos. Isso permite que você adapte sua mensagem aos objetivos de sua campanha.
\n\n\n\nAlém de tudo isso, a plataforma é integrada, fator que permite a interação com outras redes, como o Instagram e o WhatsApp.
\n\n\n\nOu seja, você pode alcançar seu público em múltiplos canais, aumentando a visibilidade e a eficiência de sua campanha.
\n\n\n\nBom... já deu para perceber que os recursos para a criação de anúncios na plataforma são extremamente valiosos para a sua empresa. Que tal aprender a criar anúncios no Facebook?
\n\n\n\nContinue acompanhando o artigo e veja o passo a passo de como criar anúncios no Facebook Ads!
\n\n\n\nSe você tem prática com a criação de anúncios, é provável que já tenha um breve conhecimento sobre as etapas que eu vou listar a seguir. Desse modo, acho que posso te ajudar de uma outra forma.
\n\n\n\nO que você acha de ter uma agência especializada em marketing de alta performance, trabalhando para entregar os melhores resultados para o seu negócio?
\n\n\n\nA Beatz dispõe de todos os recursos para desenvolvimento de estratégias completas, acompanhamento de métricas e flexibilidade para ser responsivo e estar sempre atento a possíveis melhorias para otimização e melhor desempenho da sua campanha de marketing.
\n\n\n\nQuer saber como isso funciona na prática?
\n\n\n\nEntre em contato com o nosso time e tire todas as suas dúvidas sobre o assunto!
\n\n\n\nSem mais delongas, confira os principais passos para começar a implementar na sua empresa as vantagens citadas.
\n\n\n\nPartimos do princípio. A primeira etapa para criar um anúncio no Facebook, é abrir uma conta de anúncios. Se você já tiver uma página da sua empresa no Facebook, pode usá-la para criar sua conta de anúncios.
\n\n\n\nO processo é extremamente intuitivo e não foge do habitual, as informações são simples e a criação da sua conta pode ser feita de forma rápida.
\n\n\n\nAntes de criar o anúncio, é importante definir claramente seu objetivo. O Facebook oferece uma ampla gama de objetivos de publicidade, incluindo: alcance, reconhecimento de marca, instalações de aplicativos, conversões etc.
\n\n\n\nEscolha o objetivo que melhor se encaixa em suas metas de marketing. Se você ainda não sabe como estabelecer objetivos para a sua estratégia, nossos artigos podem te ajudar.
\n\n\n\nEm nosso blog, você encontra inúmeras dicas para planejamento de conteúdo e campanhas inteiras de marketing. Acesse e confira agora mesmo!
\n\n\n\nSelecione o público que deseja alcançar com seu anúncio. Assim como os objetivos, o Facebook oferece diversas opções de segmentação de público. Entre as opções, você pode encontrar: localização, idade, gênero, interesses, entre muitos outros.
\n\n\n\nSelecione as opções que melhor descrevem seu público-alvo e, assim, você poderá ter um conteúdo altamente direcionado. Desse modo, potencializando os seus resultados.
\n\n\n\nO Facebook oferece vários formatos de anúncios, incluindo imagens, vídeos, carrossel etc. Escolha o formato que melhor se encaixa em sua mensagem e em seu objetivo de publicidade.
\n\n\n\nAqui, você já consegue entender que todas as etapas se relacionam. Afinal, o resultado dessa segmentação entregará para você, o público certo para receber a sua mensagem.
\n\n\n\nTudo isso corrobora para o sucesso da sua estratégia de marketing. Quer saber como prosseguir? Continue a leitura e veja todos os detalhes!
\n\n\n\nNo marketing de conteúdo, entendemos que satisfazer as necessidades do lead através de um material eficiente e atrativo, é a melhor forma de fazer com que o público migre entre as etapas do funil de vendas.
\n\n\n\nOs anúncios criados no Facebook, também utilizam dessa estratégia. Afinal, como qualquer anúncio, você precisa chamar a atenção daqueles que podem se tornar oportunidades de vendas para a sua empresa.
\n\n\n\nPor isso, crie o conteúdo do seu anúncio, incluindo imagens ou vídeos, título e descrição. Certifique-se de que seja relevante para seu público-alvo e de que transmita claramente sua mensagem.
\n\n\n\nComo vimos anteriormente, chegou o momento de definir o seu orçamento diário para anúncio e a duração da campanha. Escolha, se deseja que seu anúncio seja exibido continuamente durante o dia ou em horários específicos, bem como, outras características de periodicidade.
\n\n\n\nPor fim, depois de concluir todos os passos acima, basta clicar no botão \"Lançar anúncio\" para iniciar sua campanha. Você poderá monitorar o desempenho de seu anúncio ao longo do tempo e fazer ajustes, se necessário.
\n\n\n\nPode parecer complicado, mas, como eu já afirmei, o processo todo é muito simples e intuitivo. Você pode começar a se aventurar pelo Facebook Ads agora mesmo, e conferir a ferramenta.
\n\n\n\nEntretanto, eu preciso te dizer que, apesar de ser simples, é preciso ter atenção aos detalhes e, principalmente, no desenvolvimento da sua estratégia.
\n\n\n\nAfinal, não adianta dispor de uma plataforma de automação como o Facebook Ads, sem uma campanha de marketing bem definida e estruturada. Por isso, acho que você precisa falar com o time de especialistas da Beatz.
\n\n\n\nEles possuem todas as habilidades e ferramentas necessárias para alavancar o seu negócio e entregar os melhores resultados para a sua empresa. Agende uma reunião e conheça mais sobre o nosso trabalho!
\n\n\n\nEspero que tenha gostado do conteúdo e aprendido como criar anúncios no Facebook Ads. Até a próxima!
\n\n\n\nAs métricas de marketing são indicadores fundamentais para avaliar o sucesso de uma estratégia. Afinal, elas podem ser responsáveis por determinar o retorno sobre o investimento (ROI) e ajustar as ações de acordo com os resultados obtidos. Bem como, indicar se a sua campanha cumpre com os objetivos propostos incialmente.
\n\n\n\nAo entender como as métricas funcionam, é possível tomar decisões mais precisas e otimizar os esforços da sua equipe de marketing. Desse modo, garantindo que o tempo e o dinheiro investidos sejam bem aplicados.
\n\n\n\nAlém disso, as métricas também ajudam a identificar pontos fortes e fracos, a monitorar a concorrência e a adaptar a estratégia de acordo com as mudanças do mercado e do público-alvo. Assim, potencializando os resultados obtidos através do investimento estabelecido para o projeto.
\n\n\n\nNeste artigo, vou te mostrar algumas das métricas mais importantes de marketing e como elas podem ser aplicadas para avaliar o sucesso de suas campanhas. Desde o alcance e o engajamento nas redes sociais até o desempenho de anúncios e vendas, vamos discutir como cada métrica pode ajudar a alcançar seus objetivos.
\n\n\n\nEntão, se você tem dúvidas sobre o assunto, precisa conferir a matéria até o final. Espero que goste do conteúdo!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/02/2-2-1.png\")
Como vimos anteriormente, as métricas de marketing são indicadores quantitativos usados para medir o desempenho de uma estratégia de marketing. Elas permitem avaliar o ROI de uma estratégia e identificar pontos fortes e fracos nas campanhas, a fim de otimizar as ações de marketing.
\n\n\n\nAlgumas métricas comuns incluem o alcance, o engajamento, o tráfego de site, as conversões, o ticket médio, o tempo de permanência no site, entre outras. Desse modo, cada métrica tem um objetivo específico e deve ser usada em conjunto com outras métricas para obter uma visão completa do desempenho de uma campanha.
\n\n\n\nPor exemplo, o alcance mede o número de pessoas que viram uma publicação ou anúncio. Já o engajamento mede a interação dessas pessoas com a publicação, como curtidas, comentários e compartilhamentos. O tráfego de site mede o número de visitantes em um site, enquanto as conversões medem o número de pessoas que tomaram uma ação desejada, como comprar um produto ou se inscrever em uma lista de e-mails.
\n\n\n\nDe modo geral, nos aprofundaremos nisso a seguir. Incialmente, você precisa entender que a sua estratégia não demonstrará resultados se você não conseguir analisa-la. Por isso, é preciso estabelecer as métricas de marketing durante o seu planejamento.
\n\n\n\nQuer saber quais são os tipos de mensuração dos resultados de uma estratégia? Continue acompanhando o artigo e eu te conto tudo sobre o assunto!
\n\n\n\nVocê já sabe que as métricas possuem uma função essencial numa estratégia eficiente de marketing. Afinal, é através desses números que conseguimos identificar os resultados de uma campanha.
\n\n\n\nAlém disso, é através delas que podemos propor melhorias no projeto, extinguindo os pontos negativos e fortificando os pontos positivos. Por isso, é preciso estar atento e saber quais as principais métricas para a sua estratégia. Confira a seguir, algumas das mais utilizadas no universo do marketing digital!
\n\n\n\nA métrica de alcance é uma medida importante do sucesso de uma campanha de marketing. Isso porque, ela representa o número de pessoas que viram a mensagem que você está veiculando, independentemente de serem novas ou já existentes. Dessa forma, o alcance pode ser medido em diferentes plataformas, como redes sociais, anúncios online, e-mail marketing, entre outras.
\n\n\n\nAlém disso, essa métrica de marketing permite avaliar a exposição da marca e ajuda a entender a eficácia da distribuição da mensagem de marketing. Quanto maior o alcance, mais pessoas estão vendo a mensagem, o que pode aumentar a conscientização da marca e aumentar as chances de conversão.
\n\n\n\nNo entanto, o alcance sozinho não é suficiente para avaliar o sucesso de uma estratégia de marketing. Por isso, é de extrema importância utilizar o alcance em conjunto com outras métricas que eu vou citar a seguir.
\n\n\n\nAlém disso, é fundamental considerar o público-alvo e a relevância da mensagem para garantir que o alcance seja eficaz e gere resultados significativos para a sua empresa.
\n\n\n\n![\"mesa](\"https://beatz.com.br/wp-content/uploads/2023/02/Metricas-de-marketing-MEIO.png\")
CTR, ou Taxa de Cliques, é uma métrica de marketing que mede a eficácia de anúncios e campanhas. Para isso, ela representa a relação entre o número de cliques em um anúncio e o número de visualizações ou impressões. É geralmente calculado como a divisão do número de cliques pelo número de impressões.
\n\n\n\nO CTR é importante porque ajuda a medir o interesse dos usuários em um anúncio ou oferta, e indica se a mensagem transmitida pela sua estratégia está sendo efetiva. Ou seja, quanto maior a CTR, mais pessoas estão interagindo com o anúncio e mais provável é que elas tomem uma ação, como clicar em um link ou fazer uma compra, por exemplo.
\n\n\n\nAssim como o alcance, analisar o CTR é fundamental para otimizar as estratégias de marketing da sua empresa e identificar as campanhas mais bem-sucedidas. Além disso, essa métrica permite comparar o desempenho de diferentes plataformas e canais, assim, fornecendo insights valiosos para tomar decisões assertivas.
\n\n\n\nJá a taxa de conversão, é uma das principais métricas de marketing. Isso porque, mede o número de conversões em relação ao número de visitantes em um site ou ao número de visualizações de um anúncio. Para isso, é calculada como a divisão do número de conversões pelo número de visitantes ou visualizações e demonstrada como uma porcentagem.
\n\n\n\nA taxa de conversão é importante porque indica a eficácia de uma campanha de marketing em gerar resultados concretos, como vendas, leads, inscrições etc. Por isso, é uma das mais conhecidas entre os profissionais e, até mesmo, iniciantes no marketing.
\n\n\n\nDesse modo, quanto maior a taxa de conversão, mais pessoas estão tomando ações essenciais para o sucesso da sua estratégia e, como consequência, mais provável é que a campanha seja rentável.
\n\n\n\nAssim, a análise da taxa de conversão é fundamental para otimizar as estratégias de marketing, identificar pontos de melhoria em um site ou processo de compra, e avaliar o desempenho de diferentes campanhas e canais utilizados pela sua empresa. Bem como, é uma métrica comparável entre diferentes plataformas e canais, fator que permite avaliar o desempenho de diferentes estratégias.
\n\n\n\nExiste também, o Customer Lifetime Value (CLV), com ele é possível representar a estimativa do valor total que um cliente pode gerar para a sua empresa durante todo o tempo em que mantém uma relação comercial com você.
\n\n\n\nPara isso, calculamos quanto o cliente investirá em cada período de tempo (mensal, trimestral, semestral, anual etc.), assim multiplicando esse valor pelo número de períodos que se espera manter essa relação. Ou seja, a estimativa de permanência do cliente na sua empresa. Para depois descontar e ajustar o valor para o tempo presente.
\n\n\n\nAssim como as métricas de marketing citadas anteriormente, o CLV é importante porque ajuda a empresa a entender o valor de seus clientes ao longo do tempo e a priorizar estratégias de marketing e retenção desses clientes.
\n\n\n\nAlém disso, essa métrica pode ser utilizada para identificar oportunidades de aumentar o valor dos clientes atuais. Assim como, atrair novos com características semelhantes, além de avaliar o impacto de diferentes campanhas de marketing.
\n\n\n\nAo entender o CLV de seus clientes, uma empresa pode tomar decisões assertivas sobre onde investir, como melhorar a experiência do cliente, e como aumentar a retenção a longo prazo.
\n\n\n\nOutra métrica de marketing essencial para a sua empresa é o Churn Rate. Afinal, ela é responsável por medir a taxa de cancelamento ou desistência de clientes de um negócio.
\n\n\n\nPara isso, dividimos o número de clientes que cancelaram ou interromperam o uso de um produto ou serviço da sua empresa pelo número de clientes ativos no período de tempo correspondente, e assim como a taxa de conversão, ela é expressa como uma porcentagem.
\n\n\n\nEssa é uma métrica que permite indicar a capacidade da empresa em manter seus clientes ativos e satisfeitos. Quanto maior a churn rate, mais clientes estão saindo e mais difícil é para a empresa atingir seus objetivos de crescimento a longo prazo.
\n\n\n\nA análise dessa métrica permite à empresa, identificar os fatores que estão levando ao cancelamento, e tomar medidas para melhorar a retenção de clientes. Entre essas ações, estão: aprimorar a qualidade do produto ou serviço, melhorar a experiência do cliente, oferecer incentivos para manter os clientes ativos.
\n\n\n\nAlém disso, a Churn Rate é uma métrica comparável entre diferentes indústrias e setores, o que permite avaliar e contrastar a retenção de clientes com outras empresas.
\n\n\n\nA taxa de rejeição é uma métrica usada em marketing digital e análise de site para medir a eficácia da conversão de visitantes em leads, ou até mesmo clientes. Dessa forma, ela representa a porcentagem de visitantes que chegam a um site e o deixam sem realizar a ação desejada. Entre essas ações, estão:
\n\n\n\nAssim como as métricas citadas anteriormente, a taxa de rejeição é importante porque ajuda a identificar problemas em uma página, como design ruim ou problemas de navegação, que impedem os visitantes de completar a ação desejada.
\n\n\n\nAlém disso, ajuda a identificar pontos de otimização para melhorar a taxa de conversão. Quanto menor a taxa de rejeição, mais eficaz será o site em converter visitantes em leads.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/03/12.png\")
Existem ainda, algumas métricas que podem auxiliar no controle de gastos com as suas campanhas. Bem como, ajudam na otimização da estratégia para melhor aproveitamento dos recursos. Confira quais são elas!
\n\n\n\nCPL, ou Custo Por Lead, é a divisão entre o valor investido na sua estratégia pelo número de leads gerados. Desse modo, essa é uma métrica de marketing fundamental para definir qual o valor pago por lead durante a sua campanha.
\n\n\n\nTambém conhecido como Custo por Mil impressões, é o investimento a cada mil vezes que um anúncio é exibido. É normalmente utilizado em campanhas de publicidade display e anúncios em mídias sociais.
\n\n\n\nCusto Por Clique, é o valor pago cada vez que alguém clica em um anúncio. É comum em campanhas de anúncios em plataformas como Google AdWords e Facebook Ads.
\n\n\n\nCPA, ou Custo Por Ação, é o valor investido a cada vez que alguém realiza uma ação desejada. Por exemplo, finalizar uma compra ou preencher um formulário de contato. Podemos utilizá-lo em campanhas de marketing de afiliados e programas de parceria.
\n\n\n\nE aí? Viu alguma métrica que você ainda não utilizava em suas estratégias?
\n\n\n\nCorre para as nossas redes sociais (Facebook, LinkedIn ou Instagram) e vem discutir sobre o tema conosco. Estamos esperando por você!
\n\n\n\nNão se esqueça de continuar acompanhando o nosso blog, para receber mais artigos como esse. Outra forma de se atualizar sobre todas as novidades do marketing, vendas e gestão, é através do Beatz Podcast!
\n\n\n\nEpisódios todas as terças, às 18h30, com feras no assunto para te contar todos os detalhes que levarão a sua empresa para um novo patamar. Acesse agora mesmo e já vai maratonando os episódios disponíveis!
\n', 'Veja quais métrica de marketing são indispensáveis para acompanhamento da sua estratégia', 'Descubra tudo o que você precisa saber para montar estratégias arrasadoras para o seu negócio e potencialize os seus resultados!', 'publish', 'closed', 'open', '', 'metricas-de-marketing', '', '\nhttps://beatz.com.br/blog/o-que-e-roas/', '2023-03-23 15:05:01', '2023-03-23 18:05:01', '', 0, 'https://beatz.com.br/?p=7042', 0, 'post', '', 0), (7046, 6, '2023-02-09 13:40:11', '2023-02-09 16:40:11', '\nEm 1995, os irmãos Ricardo e Rodrigo Piologo resolvem criar um site de animações humorísticas, mal sabiam eles do sucesso estrondoso que estava por vir. Depois de muitos personagens que cativaram o público e a migração para o YouTube, que deu ainda mais visibilidades aos irmãos humoristas, o sucesso foi questão de tempo.
\n\n\n\nCarlinhos, Sr. Donizildo, Pastor Metralhadora e muitos outros personagens, criados por Rodrigo, Ricardo e seus sócios, marcaram uma geração inteira. Por isso, o Beatz Podcast convidou essas figuras para contar mais sobre a trajetória na internet e um pouco dos bastidores sobre o, tão famoso, Mundo Canibal.
\n\n\n\nEntão, continue aí para conferir esse bate-papo mais que especial do CEO da Beatz, Adriano Klumpp, com os Irmãos Piologo.
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\n\n\n\nAlém disso, com a automação dos processos de marketing, muitas empresas devem atualizar os procedimentos empregados no cotidiano desse setor. Por isso, hoje, profissionais do mundo todo falam sobre inovação, principalmente, em tecnologia.
\n\n\n\nPensando nisso, preparamos esse artigo completo, com tudo que você precisa saber sobre as principais ferramentas de marketing do mercado e, as vantagens de implementá-las em sua empresa. Tem dúvidas sobre o assunto?
\n\n\n\nEntão, continue acompanhando o texto e fique por dentro de todos os detalhes. Boa leitura!
\n\n\n\nComo vimos anteriormente, a automação de marketing já é um processo inerente ao cotidiano desse setor em diversos tipos de negócio. Devido a suas particularidades, no âmbito industrial isso não poderia ser diferente.
\n\n\n\nDesse modo, as ferramentas de marketing são dispositivos que auxiliam em diversas tarefas do segmento. Assim, aumentando a produtividade e ampliando a visão que se tem sobre determinada estratégia.
\n\n\n\nAliás, com a implementação desse tipo de solução, sua empresa possui maiores chances de obter sucesso com uma determinada campanha, por exemplo. Isso porque, sua equipe terá acesso facilitado aos dados de acompanhamento de resultados, bem como, auxílio de plataforma para correção de problemas e melhoria da estratégia.
\n\n\n\nEssa é a principal função de uma ferramenta de marketing. Mas, quais são os exemplos mais comuns em empresas?
\n\n\n\nAtualmente, você pode encontrar ferramentas que auxiliam em todas as etapas realizadas pelo setor de marketing da sua indústria. Da organização e planejamento até a mensuração dos resultados, é possível ter uma interface completa te auxiliando.
\n\n\n\nPara ter essas vantagens na rotina, você pode apostar nas seguintes ferramentas:
\n\n\n\nUma plataforma completa para gerenciamento de redes sociais e agendamento de posts. Ideal para se organizar e manter o feed da sua empresa sempre atualizado.
\n\n\n\n![\"close](\"https://beatz.com.br/wp-content/uploads/2023/02/Ferramentas-de-marketing-MEIO.png\")
Uma das ferramentas de marketing mais fundamentais para profissionais da área. Isso porque, permite a análise de dados de tráfego do site e desempenho das suas estratégias na plataforma de pesquisa.
\n\n\n\nUma interface completa para gerenciamento de marketing, criação e publicação de landing pages, envio de e-mail marketing, acompanhamento do desempenho da sua campanha, bem como, outras inúmeras funções disponíveis na plataforma.
\n\n\n\nFerramenta de otimização de mecanismos de busca (SEO) e análise de concorrentes, ideal para pesquisa de palavras-chave e, também, busca de conteúdo para os seus textos de blog, por exemplo.
\n\n\n\nObviamente, estes são apenas alguns exemplos, afinal, existem muitas opções disponíveis no mercado. Por isso, é importante avaliar as necessidades da sua empresa e pesquisar diferentes opções para encontrar os aplicativos que melhor atendam as demandas da sua equipe de marketing.
\n\n\n\nAliás, muitos desses aplicativos oferecem versões gratuitas ou de teste. Dessa forma, você pode experimentá-los antes de decidir se vale a pena investir em uma assinatura paga.
\n\n\n\nTer em sua rotina, profissionais especializados em marketing industrial e, prontos para implementar da melhor maneira possível o processo de automação de marketing, pode ser uma necessidade da sua empresa.
\n\n\n\nAcompanhamento, ações estratégicas, melhoria contínua e muito mais. Isso tudo, você só consegue com uma agência especializada no segmento da sua empresa, e a Beatz pode ser a peça que falta para o sucesso do seu negócio.
\n\n\n\nExperiente no mercado, com uma equipe altamente capacitada, temos tudo que você precisa para elevar sua empresa a um novo patamar. Que tal implementar as soluções que citamos aqui, da melhor forma possível?
\n\n\n\nEntre em contato e fale com nosso time de especialistas! Nos acompanhe também através das redes sociais (Facebook, LinkedIn e Instagram), para saber de todas as novidades em primeira mão.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/04/2-2.png\")
Se você acompanha o nosso blog, sabe que o acompanhamento das métricas estabelecidas no planejamento, são essenciais para a sua estratégia. Com isso em mente, você precisa saber o que é UTM para analisar com efetividade todos os detalhes da sua campanha.
\n\n\n\nInúmeros profissionais de marketing, encontram dificuldades em determinar a origem do tráfego em certas página.
\n\n\n\nImagine que você tenha apostado em três meios para direcionar o público do seu site para as suas redes sociais. Dessa forma, você até consegue ver resultados satisfatórios, mas, não sabe quais dos meios implementados está gerando mais tráfego.
\n\n\n\nAssim, não existe a possibilidade de fazer melhorias na sua estratégia. É isso que o UTM (Urchin Traffic Monitor) disponibiliza para a sua campanha. Quer entender mais sobre esse recurso tão importante para profissionais de marketing?
\n\n\n\nEntão, continue acompanhando o artigo e confira todos os detalhes!
\n\n\n\nO Urchin Tracking Module, em tradução livre ou Módulo de Rastreamento Urchin, é uma ferramenta que fornece parâmetros ao Google Analytics que, como o nome já diz, é capaz de monitorar o tráfego de determinadas páginas. Assim, estabelecendo a origem do público, e potencializando as ações de melhoria da sua estratégia.
\n\n\n\nDesse modo, quando você cria um UTM, a interface do Google Analytics tem acesso ao caminho percorrido pelo usuário, até o destino final, ou seja, determinada URL (Uniform Resource Locator), importante para sua campanha. Sendo assim, uma ferramenta essencial para profissionais como você.
\n\n\n\nEm resumo, uma URL que possui os parâmetros do UTM, pode entregar informações sobre toda a trajetória do lead até o seu destino final. Assim, monitorar um link, torna-se uma tarefa muito mais fácil. Afinal, com o UTM, é possível identificar diversos meios de geração de tráfego utilizados na campanha.
\n\n\n\nPense em uma landing page de e-book. Saber como os leads a acessaram é fundamental. Através do UTM, você pode identificar:
\n\n\n\n![\"caderno](\"https://beatz.com.br/wp-content/uploads/2023/02/UTM-MEIO.png\")
Como vimos, o UTM é um recurso que fornece parâmetros para análises feitas pelo Google Analytics. Desse modo, para entender a fundo o funcionamento dessa ferramenta, precisamos compreender quais são esses parâmetros. Veja a lista completa e seus detalhes!
\n\n\n\nO utm_campaign, é um dos principais itens quando falamos em uma URL rastreável. Afinal, por meio dele, determinamos qual a campanha que será analisada pelo recurso, ou seja, um determinado material rico, uma promoção entre outros.
\n\n\n\nExemplo: utm_campaign=e-book-estrategias-para-vender-mais
\n\n\n\nO utm_source, determina qual a fonte origem do tráfego, ou seja, por onde aquele lead obteve acesso ao seu material, página, promoção ou qualquer outra URL rastreável. Essa origem pode ser uma rede social, um anúncio, banner, entre outros materiais de divulgação, sejam eles orgânicos ou pagos.
\n\n\n\nExemplo: utm_source=instagram
\n\n\n\nSendo também um parâmetro essencial para identificar a origem de um lead, o utm_medium, determina qual a forma encontrada pelo usuário para chegar ao seu destino final. Ou seja, enquanto o utm_source determina a origem, o medium nos diz se ele veio de um fluxo de e-mail, de uma determinada mídia paga (cpc), tráfego orgânico, entre outras formas.
\n\n\n\nExemplo: utm_medium=cpc
\n\n\n\nJá o utm_content, é responsável por determinar qual o conteúdo relacionado à URL em questão. Por isso, ele é fundamental em casos em que são feitos materiais semelhantes para públicos diferentes, ou seja, teste A/B.
\n\n\n\nEm anúncios, por exemplo, o utm_content é fundamental para definir se o material de origem é um banner, um vídeo ou um outro formato adotado em sua estratégia.
\n\n\n\nExemplo: utm_content=lpseoadstopo+ebookfazersuaempresavendermais
\n\n\n\nPor fim, temos o utm_term que, em geral, é utilizado para determinar a palavra-chave que originou o tráfego na sua URL de destino.
\n\n\n\nExemplo: utm_term=palavra-chave-do-anuncio
\n\n\n\nDe fato, o UTM é uma ferramenta fundamental para profissionais do nosso segmento, e o seu uso é muito comum em teste A/B. Pois, assim, você consegue determinar qual das opções em questão foi a mais vantajosa.
\n\n\n\nPor exemplo, em um determinado e-mail, você pode criar duas versões que serão enviadas para partes da sua base de contato. Assim, testando qual o formato de CTA (Call to Action) funciona melhor para os seus leads. Acontece que, sem um UTM implementado, torna-se impossível determinar qual das opções gerou melhor resultado.
\n\n\n\nO mesmo pode se aplicar para anúncios, banners entre outros formatos para geração de tráfego.
\n\n\n\nGostou do conteúdo? Que tal continuar acompanhando o blog da Beatz para ter acesso a mais materiais como esse?
\n\n\n\nNão perca, também, o nosso podcast! Novo episódio toda terça-feira, às 18h30. Acesse agora mesmo o nosso canal no YouTube e comece a maratonar!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/04/7.png\")
Hoje em dia, o acompanhamento do seu site pode ser feito através de inúmeras ferramentas que incluem o que nós, profissionais de marketing, chamamos de tag. Com elas, é possível agilizar o monitoramento e gerenciamento das suas URLs.
\n\n\n\nExistem ainda, as ferramentas que se destacam entre as tantas disponíveis para o marketing da sua empresa. O Google Tag Manager (ou GTM), por exemplo, é um aliado poderoso e popular usado para gerenciar tags e pixels em um site.
\n\n\n\nCom o GTM, os profissionais de marketing digital e desenvolvedores podem implantar e gerenciar facilmente tags de análise, publicidade e outras ferramentas de marketing sem a necessidade de codificação.
\n\n\n\nEntretanto, é preciso implementar corretamente os recursos do Google Tag Manager para que assim, as informações sejam claras e vantajosas para a sua estratégia.
\n\n\n\nPor isso, neste artigo, vamos explorar o que é o Google Tag Manager, como ele funciona e quais são seus benefícios.
\n\n\n\nAcompanhe o texto e tire todas as suas dúvidas!
\n\n\n\nComo vimos anteriormente, o Google Tag Manager é uma plataforma gratuita do Google que permite que os usuários gerenciem tags de rastreamento e pixels em um site.
\n\n\n\nDesse modo, é um mecanismo essencial para qualquer profissional de marketing digital, permitindo que eles implantem tags de rastreamento, como:
\n\n\n\nIsso tudo, sem a necessidade de codificar ou depender integralmente do desenvolvedor.
\n\n\n\nTags de rastreamento (ou tracking tags), são códigos JavaScript ou HTML, adicionados a um site ou campanha de publicidade para coletar informações sobre o comportamento do usuário.
\n\n\n\nEssas informações podem ser usadas para rastrear conversões, medir o desempenho da sua estratégia ou personalizar a experiência do usuário.
\n\n\n\nExistem ainda, como você pode ter percebido, os pixels. No marketing digital, um pixel é um pequeno fragmento de código que é adicionado a um site para rastrear as interações dos usuários com o site.
\n\n\n\nDesse modo, o pixel é um tipo de tag de rastreamento que permite aos profissionais de marketing monitorar o comportamento dos usuários, coletar dados e otimizar suas campanhas de publicidade.
\n\n\n\nOs pixels funcionam registrando informações sempre que um usuário interage com um elemento específico do site, como um botão de compra, um formulário de inscrição ou uma página de destino.
\n\n\n\nEssas informações são então enviadas para uma plataforma de anúncios, como o Facebook Ads ou o Google Ads, para que possamos segmentar os anúncios com base no comportamento dos usuários.
\n\n\n\n![\"lupa](\"https://beatz.com.br/wp-content/uploads/2023/02/Google-Tag-Manager-MEIO.png\")
Essa é uma dúvida comum, principalmente entre aqueles que estão iniciando a implementação do Google Tag Manager. Mas, temos todos os detalhes para você. Acompanhe.
\n\n\n\nComo vimos, o GTM possibilita a inserção de um código em seu site. Uma vez que o código é colocado, você pode criar tags para várias ferramentas de rastreamento e marketing, como o Google Analytics, Google Ads, Facebook Ads e outros.
\n\n\n\nAlém disso, a plataforma permite que os usuários possam facilmente criar, editar e excluir tags sem a necessidade de codificação. Bem como, podemos adicionar regras para determinar quando e onde as tags são ativadas, e definir variáveis que podem ser usadas em diferentes tags.
\n\n\n\nO GTM oferece uma série de benefícios para os profissionais de marketing digital e desenvolvedores. Entre elas, podemos citar:
\n\n\n\nPara começar a usar o Google Tag Manager, você precisa criar uma conta no site do Google Tag Manager. Você pode fazer isso usando sua conta do Google existente ou criando uma nova conta.
\n\n\n\nApós criar sua conta, você precisará criar um container, que é, basicamente, um local para armazenar e gerenciar todas as suas tags. Para criar um container, siga as instruções no painel de controle do Google Tag Manager.
\n\n\n\nDepois de criar um container, você pode começar a adicionar tags ao seu site. As tags podem incluir códigos de rastreamento, como o Google Analytics ou o Facebook Pixel, além de outras tags de marketing.
\n\n\n\nApós adicionar as tags, você precisa publicá-las para que elas entrem em vigor. Para fazer isso, clique no botão \"Enviar\" no canto superior direito do painel de controle do Google Tag Manager. Isso enviará todas as suas tags para o site.
\n\n\n\nDepois de publicar as tags, é importante verificar se elas estão funcionando corretamente. O Google Tag Manager oferece uma ferramenta de depuração que permite testar suas tags e garantir que elas estejam coletando os dados corretos.
\n\n\n\nApós verificar que suas tags estão funcionando corretamente, você pode adicionar mais tags ao seu site conforme necessário. Certifique-se de testar cada tag antes de publicá-la, para garantir que ela esteja funcionando corretamente.
\n\n\n\nVocê gostou desse conteúdo? Então, não pode perder os novos artigos do blog da Beatz! Informação, notícia e dicas essenciais para aprimorar o marketing da sua empresa.
\n\n\n\nNão deixe de seguir a Beatz nas redes sociais (Facebook, Instagram e LinkedIn), e fique por dentro de todas as novidades em primeira mão!
\n', 'Google Tag Manager: como essa ferramenta pode ajudar no monitoramento do seu site?', 'Confira quais são os passos para implementar essa solução na sua empresa e veja as razões para apostar nela', 'publish', 'closed', 'open', '', 'google-tag-manager', '', '', '2023-05-30 10:40:51', '2023-05-30 13:40:51', '', 0, 'https://beatz.com.br/?p=7094', 0, 'post', '', 0), (7096, 6, '2023-02-15 17:16:33', '2023-02-15 20:16:33', '\nAinda podemos dizer que o metaverso está dando os seus primeiros passos?
\n\n\n\nSempre ouvimos isso quando falamos no assunto, principalmente, quando o uso desse recurso é discutido em médias e pequenas empresas.
\n\n\n\nLevando em conta o surgimento do termo, lá em 1992, no livro de ficção científica, Snow Crash, de Neal Stephenson, o metaverso já está mais avançado do que imaginamos.
\n\n\n\nO Horizon Worlds, primeiro metaverso da empresa Meta, por exemplo, recebe constantemente, investimentos e atualização. Tudo para proporcionar aos usuários uma experiência única.
\n\n\n\nGrandes marcas e personalidades também já aderiram a essa nova ferramenta que promete abrir novos caminhos para o marketing. Boca Rosa, Anitta, BLACKPINK, Renner, Nike, Itaú, todos estão presentes nesse próximo passo da evolução tecnológica.
\n\n\n\nCom a proximidade entre metaverso e a realidade, e o cotidiano de muitas empresas, hoje, vamos falar com a Juliana Antonelli, diretora da Block Marketing Universe, sobre a união das técnicas de marketing e branding ao novo universo que surge no horizonte da internet.
\n\n\n\nVocê não vai querer perder esse episódio incrível, não é mesmo?
\n\n\n\nQue tal a gente debater sobre o assunto no nosso perfil do Instagram? Depois de assistir, corre lá, deixe sua dúvida, opinião ou sugestão em nosso último post no feed. Queremos muito saber o que você acha sobre o assunto!
\n\n\n\nNão esquece de acompanhar o blog da Beatz. Lá você confere em primeira mão, todas as novidades sobre o universo do marketing digital!
\n\n\n\n\n\n\n\n\n\n\n\n#Metaverso #Branding #MarketingDigital #Mkt #MarketingCampinas #BeatzMarketingDigital #Beatz #BlockMarketingUniverse
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Métodos de comunicação B2B, atualmente, são de extrema importância para as vendas de uma indústria. Isso porque, uma estratégia de marketing digital oferece benefícios para inúmeros segmentos, podendo ser aplicada para diversas finalidades.
\n\n\n\nNão por acaso, a segmentação das metodologias de marketing trouxe ao ramo industrial uma série de oportunidades para aumento da base de leads e, consequentemente, das vendas.
\n\n\n\nPor isso, hoje vamos falar sobre as principais estratégias de marketing digital para o setor industrial. E o melhor de tudo... exemplificando e criando um passo a passo para implementar essa solução no seu ramo de atuação.
\n\n\n\nQuer conhecer os benefícios do marketing para a sua empresa e entender como aplicá-lo no dia a dia da sua indústria?
\n\n\n\nContinue a leitura e veja todos os detalhes!
\n\n\n\nVocê deve ter notado que eu utilizei o termo \"comunicação B2B\" no início deste artigo. Obviamente, muitos profissionais sabem do que se trata, mas, inúmeras vezes não associamos o nome ao método.
\n\n\n\nB2B são aquelas empresas que direcionam os produtos e serviços à outras empresas. Desse modo, a forma de se comunicar muda, afinal, não estamos falando do consumidor final.
\n\n\n\nPor isso, os discursos adotados nas estratégias de marketing para empresas que oferecem a sua solução à outras empresas devem ser diferentes. É aí que se encontra a principal diferença entre as metodologias incorporadas em uma indústria.
\n\n\n\nBom... sabemos que o marketing é fundamental para que o seu negócio conquiste espaço no mercado, através do reconhecimento de marca ou, então, da venda direta.
\n\n\n\nMas, como vimos anteriormente, existem particularidades que são atendidas através de estratégias de marketing específicas. Desse modo, no caso das indústrias, é preciso direcionar a mensagem para outras companhias.
\n\n\n\nSem sombra de dúvidas, as relações de marketing B2B apresentam maior complexidade se comparado aos processos do B2C (business to client). Isso porque, podem envolver relações duradouras entre empresas de diversos portes.
\n\n\n\nOu seja, já na etapa de mostrar um problema e vender uma solução, temos estabelecimento de acordos entre as empresas. Por isso, quando analisamos o processo de venda entre empresas, é preciso observar inúmeros pontos.
\n\n\n\nEntre esses pontos, os que se destacam, são: lucratividade e segurança. É aí que entra uma estratégia de marketing eficiente!
\n\n\n\nAfinal, é nessa etapa que garantimos e exaltamos a qualidade do produto, bem como, outras vantagens envolvendo o processo de compra e uso da solução da sua empresa.
\n\n\n\nComo vimos anteriormente, a indústria é um segmento que exige muita estratégia para obter sucesso. Desse modo, marketing é uma das ferramentas mais importantes para conquistar clientes e aumentar a visibilidade da empresa.
\n\n\n\nPor isso, é essencial desenvolver uma estratégia de marketing eficaz que atenda às necessidades da sua indústria.
\n\n\n\nConfira a seguir, quais são os principais passos a serem seguidos para montar a melhor metodologia para se comunicar com outras empresas!
\n\n\n\n![\"profissionais](\"https://beatz.com.br/wp-content/uploads/2023/02/Estrategia-de-marketing-MEIO.png\")
Antes de começar qualquer estratégia de marketing, é importante ter objetivos claros. Defina o que você deseja alcançar com a estratégia de marketing. É aumentar as vendas? Atrair novos clientes? Melhorar a reputação da marca? Com objetivos claros, é mais fácil medir o sucesso da campanha e ajustá-la conforme necessário.
\n\n\n\nEntender seu público-alvo é fundamental para uma estratégia de marketing eficaz. Saiba quem são seus clientes em potencial, seus interesses, necessidades e desafios. Com essa informação, você pode criar conteúdo relevante que atraia e engaje seu público.
\n\n\n\nUm site bem projetado e otimizado para SEO é fundamental para o sucesso de qualquer estratégia de marketing. Certifique-se de que seu site seja rápido, fácil de navegar e responsivo em dispositivos móveis. Além disso, otimize seu conteúdo para palavras-chave relevantes para sua indústria.
\n\n\n\nCriar conteúdo de alta qualidade é uma das maneiras mais eficazes de atrair novos clientes e melhorar a visibilidade da marca. Crie conteúdo que seja relevante para sua indústria e público-alvo, como postagens em blog, infográficos e vídeos. Certifique-se de que seu conteúdo seja otimizado para SEO, usando palavras-chave relevantes e estratégias de link building, por exemplo.
\n\n\n\nAs mídias sociais são uma maneira eficaz de alcançar novos clientes e aumentar a visibilidade da marca. Escolha as plataformas de mídia social que são relevantes para sua indústria e público-alvo e crie um perfil de empresa. Compartilhe conteúdo interessantes para o seu nicho e interaja com seus seguidores para aumentar a conscientização da marca e construir relacionamentos com clientes em potencial.
\n\n\n\nA publicidade paga é uma das melhores formas de alcançar novos clientes e aumentar as vendas. Use plataformas como o Google Ads ou o Facebook Ads para criar anúncios direcionados para seu público-alvo. Certifique-se de que seus anúncios tenham um chamado claro à ação.
\n\n\n\nMonitore e analise regularmente os resultados de sua estratégia de marketing. Use ferramentas como o Google Analytics para rastrear o tráfego do site, as taxas de conversão e outras métricas importantes. Use essas informações para ajustar sua estratégia e melhorar o desempenho da campanha.
\n\n\n\nUma estratégia de marketing bem-sucedida para a indústria pode ser um desafio, mas, com um planejamento cuidadoso e a execução diligente dessas práticas recomendadas, é possível aumentar a visibilidade da sua empresa, atrair novos clientes e crescer as vendas.
\n\n\n\nÉ importante lembrar que as práticas de SEO são cruciais para garantir que sua empresa seja encontrada pelos clientes em potencial que procuram seus serviços ou produtos.
\n\n\n\nPortanto, a otimização do site para as palavras-chave relevantes, a criação de conteúdo relevante e a promoção da marca nas mídias sociais, são a chave para o sucesso de qualquer estratégia de marketing para a indústria.
\n\n\n\nEu tenho certeza de que com essas etapas, você estará cada vez mais perto do sucesso da sua empresa. Para ampliar ainda mais as chances de sucesso, você pode acompanhar o nosso blog. Sempre temos um novo artigo para ajudar sua empresa a crescer no mercado.
\n\n\n\nNão se esqueça de acompanhar as nossas redes sociais (LinkedIn, Instagram e Facebook). Até a próxima!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/03/5.png\")
Muitos profissionais, principalmente aqueles que estão começando a investir em mídia paga no marketing digital, são afetados por uma dúvida crucial durante o planejamento: qual é a melhor plataforma para dar o primeiro passo? Google Ads ou Facebook Ads?
\n\n\n\nDe fato, esses são os polos dos anúncios pagos. Mas, colocados dessa forma, recebem um caráter de rivalidade e o trabalho do profissional aqui, vai muito além de escolher a melhor plataforma.
\n\n\n\nAfinal, ambas podem ser utilizadas em uma mesma estratégia. A pergunta que deve nortear o seu planejamento é: qual delas me trará mais resultados?
\n\n\n\nSe eu pudesse te dar uma dica, logo de início falaria: \"invista nos dois!\". Entretanto, existem muitos pontos a serem observados nesse processo e, em principal, está o orçamento destinado ao investimento em mídia paga.
\n\n\n\nPor isso, preparei esse artigo para mostrar todos os detalhes que você precisa saber sobre a melhor escolha entre Google Ads ou Facebook Ads. Além é claro, de algumas referências que podem te ajudar a se aprofundar no tema.
\n\n\n\nEntão, acompanhe o texto e tire todas as suas dúvidas. Boa leitura!
\n\n\n\nAntes de tudo, precisamos entender mais sobre as particularidades de cada plataforma. Por isso, separei alguns detalhes que vão te ajudar a compreender as funcionalidades, atribuições e vantagens de cada uma.
\n\n\n\nÉ importante lembrar que existem muitas outras plataformas destinadas a mídia paga no mercado. Porém, por se sobressaírem, o Google Ads e o Facebook Ads serão destaque neste arquivo. Mas, caso queira um artigo sobre uma plataforma específica, você pode interagir conosco, em nossas redes sociais (Facebook, LinkedIn ou Instagram), e propor um tema.
\n\n\n\nFicaremos muito felizes em ajudar!
\n\n\n\nSem mais delongas, vamos ao que interessa. Confira a seguir, tudo sobre as principais plataformas de mídia paga do Marketing Digital.
\n\n\n\nLíder de mercado desde o seu lançamento (2000), o Google Ads – antes chamado de Google Adwords – é, atualmente, uma das principais plataformas de anúncio do marketing digital.
\n\n\n\nAliás, essa ferramenta é a principal fonte de receita da empresa, fator que mostra o seu poder entre os profissionais de marketing. De fato, isso não indica que ela é melhor que as demais, mas, sua promessa é tentadora.
\n\n\n\nEstar à frente em uma determinada página de resultados de uma pesquisa feita no maior buscador online do mundo, não é para qualquer um. Aliás, pode ser sim, se você estiver disposto a pagar por isso.
\n\n\n\nÉ importante ressaltar que tudo gira em torno da segmentação. Ou seja, seu anúncio será mostrado para um público, com grandes chances de adquirir o seu produto ou serviço. Desse modo, você não perde recursos anunciando para pessoas que não possuem o perfil de comprador da sua solução.
\n\n\n\n![\"pessoa](\"https://beatz.com.br/wp-content/uploads/2023/02/Google-Ads-ou-Facebook-Ads-MEIO.png\")
Uma das principais vantagens do Google Ads, é a versatilidade que ele oferece aos usuários. Isso porque, nessa plataforma você cria o seu próprio anúncio e decide qual a melhor forma de veiculá-lo, podendo apostar na página de resultados, nos sites parceiros do Google e, até mesmo, em outros produtos (YouTube, Gmail etc.).
\n\n\n\nVeja a seguir, algumas opções e formatos para alavancar os seus resultados e conquistar mais leads através da plataforma!
\n\n\n\nVocê, com certeza, já se deparou com um anúncio desses. Eles podem ser encontrados, principalmente, em formato de banner, presentes em portais de notícias e blogs. São utilizados para incentivar que o seu público tome uma determinada ação, bem como, reconheça a sua marca. Além disso, podem ser segmentados, ou seja, seus anúncios de display serão mostrados para um público que se assemelha com o seu cliente ideal.
\n\n\n\nComo vimos anteriormente, os anúncios de pesquisa são destinados às empresas que querem se destacar nas páginas de pesquisa. Faça um teste: vá até o Google e busque por \"marketing digital\". Você, provavelmente, vai se deparar com alguns anúncios a respeito dessa palavra-chave.
\n\n\n\nPode parecer chato, ter que esperar o anúncio acabar para continuar assistindo o seu vídeo no YouTube, mas, essa é uma ferramenta fundamental para profissionais de marketing. Assim como as anteriores, também pode ser utilizada para reconhecimento de marca, bem como, tomada de ação. Além de poderem ser segmentadas por idade, local, interesses e muito mais.
\n\n\n\nPara os profissionais que querem apostar em venda direta, existe também, o shopping, onde você mostra os seus produtos e estimula a compra. Da mesma forma, é possível segmentar e destacar os seus anúncios.
\n\n\n\nFundamental se o seu objetivo é impulsionar o download de um determinado aplicativo!
\n\n\n\nConfira mais detalhes da plataforma em nosso artigo: Google Ads ou Google Adwords. Ou então, confira as diretrizes para criação de anúncios no Google Ads!
\n\n\n\nVocê já se deparou com posts no Facebook que continham um subtítulo cinza, com o termo \"patrocinado\"?
\n\n\n\nSe a resposta for sim, saiba que esse é um anúncio criado através do Facebook Ads. Em resumo, as funcionalidades entre as plataformas é a mesma, bem como, os seus objetivos. A principal mudança se encontra na forma de veicular o seu anúncio.
\n\n\n\nPor isso, eu disse que o ideal é que as duas plataformas fossem utilizadas em sua estratégia, tanto Google Ads quanto Facebook Ads.
\n\n\n\nAtravés do Facebook Ads, você pode aproveitar o público de uma das principais redes sociais do mundo. Da mesma forma, é possível segmentar o seu público e garantir que o seu anúncio seja mostrado para potenciais clientes da sua marca.
\n\n\n\nOs objetivos? Podem ser muitos: curtir sua página, preencher um formulário, marcar presença em um evento, gerar leads e muito mais!
\n\n\n\nAssim como vimos no Google Ads, o Facebook Ads apresenta diversas possibilidades para os profissionais que desejam aplicar suas vantagens em alguma estratégia. É sempre importante lembrar que, tudo pode depender do objetivo da campanha criada para a sua empresa.
\n\n\n\nMas, conhecer as possibilidades é fundamental para você, como profissional de marketing digital. Confira os detalhes de cada uma das possibilidades a seguir!
\n\n\n\nFazer a sua marca ser reconhecida, através de anúncios direcionados a pessoas com maior tendência de se engajar, pode ser feito através de anúncios destinados a essa finalidade. O Facebook Ads disponibiliza um recurso especifico para esse objetivo.
\n\n\n\nOs anúncios de alcance, possuem como principal característica, exibir a sua campanha para o máximo de usuários da plataforma. Mas, é importante ressaltar que a segmentação pode ser afetada nesse recurso.
\n\n\n\nDe forma simples, esse tipo de anúncio tem como finalidade levar seu público até o seu site, blog, página específica, ou seja, gerar tráfego. Por isso, deve ser acompanhado de um bom CTA (call to action).
\n\n\n\nComentários, compartilhamentos, curtidas, participações no evento e obtenções da oferta. Um anúncio específico para gerar o engajamento daqueles que são atingidos por ele.
\n\n\n\nEsse tipo de anúncio é fundamental para aumentar a percepção sobre a sua marca. Ou seja, ideal para ajudar nas estratégias de reconhecimento de marca.
\n\n\n\nParecido com o anúncio de tráfego, mas, a geração de cadastros se reserva a buscar informações dos seus leads, por isso, direciona o usuário para uma Landing Page. Assim como seu semelhante, esse anúncio exige um CTA atrativo.
\n\n\n\nEspecífico para gerar conversões para a sua empresa, ou seja, leva o seu público a tomar alguma ação no site, página, redes sociais, entre outros. Desse modo, é preciso apostar em um pixel do Facebook, para garantir observabilidade dos resultados.
\n\n\n\nAssim como o Google Ads, você pode conferir mais detalhes sobre essa plataforma em um outro artigo disponível aqui no nosso site! Acesse agora o texto específico sobre Facebook Ads.
\n\n\n\nPor hoje é só. Nos vemos na próxima!
\n', 'Google Ads ou Facebook Ads? Descubra qual é a melhor plataforma para a sua campanha de anúncios', 'Veja as principais características entre as maiores ferramentas para campanhas de mídia paga e descubra a melhor opção para a sua empresa!', 'publish', 'closed', 'open', '', 'google-ads-ou-facebook-ads', '', '', '2023-04-05 11:25:43', '2023-04-05 14:25:43', '', 0, 'https://beatz.com.br/?p=7110', 0, 'post', '', 0), (7112, 25, '2023-02-23 09:37:02', '2023-02-23 12:37:02', '', '9-1', '', 'inherit', '', 'closed', '', '9-1', '', '', '2023-02-23 09:37:02', '2023-02-23 12:37:02', '', 6985, 'https://beatz.com.br/wp-content/uploads/2023/02/9-1.png', 0, 'attachment', 'image/png', 0), (7127, 22, '2023-04-10 08:36:41', '2023-04-10 11:36:41', '\nVocê, provavelmente, já encontrou aqui no blog, diversos textos sobre as vantagens da automação de marketing. O uso de ferramentas por parte de profissionais da área se torna cada vez mais comum. Entre essas ferramentas, está o SemRush.
\n\n\n\nAfinal, ela faz parte da rotina de agências especializadas em marketing digital e, também pode estar presente em setores internos, responsáveis pela análise da visibilidade de uma empresa na internet.
\n\n\n\nDe fato, existem muitas vantagens na aplicação da plataforma na rotina da sua empresa. Mas, você sabe como isso pode ser feito?
\n\n\n\nSeparamos alguns detalhes para te ajudar nesse processo. Confira o Guia Completo para SemRush preparado pela Beatz Marketing Digital!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/04/1-2.png\")
Bom... antes de entendermos o papel dessa plataforma de automação na sua rotina, precisamos compreender a razão pela qual ela se tornou tão importante no cotidiano de tantos profissionais.
\n\n\n\nO SemRush é um software que possui como principal função o gerenciamento da presença da sua marca na internet. Desse modo, ampliando as possibilidades de posicionamento da sua empresa e garantindo uma visão ampla de todo o processo.
\n\n\n\nIsso porque, a plataforma permite a análise em diferentes canais, além de possibilitar insights para a criação de conteúdo, voltado a um determinado público engajado com a sua empresa.
\n\n\n\nHoje, o SemRush já conta com mais de 10 milhões de usuários que enxergam na plataforma a chance de elevar a presença digital, bem como, uma excelente ferramenta para potencializar estratégias de marketing digital.
\n\n\n\nDe acordo com os últimos dados emitidos pela empresa, atualmente são gerenciadas mais de 24,3 bilhões de palavras-chave, 142 bancos de dados geográficos e 808 milhões de domínios.
\n\n\n\n![\"mão](\"https://beatz.com.br/wp-content/uploads/2023/02/SemRush-MEIO.png\")
As funcionalidades da plataforma são fundamentais para todo esse sucesso. Afinal, são inúmeras ferramentas reunidas em uma interface intuitiva e completa para análise do seu site, por exemplo.
\n\n\n\nEntre as funções da plataforma de automação, podemos citar:
\n\n\n\nConsiderado um dos maiores bancos de palavras-chave do mundo, é fundamental para montar estratégias de SEO para seu site ou blog!
\n\n\n\nSe você está trabalhando com uma estratégia de SEO, você precisa conhecer essa ferramenta. Inteligência competitiva e informações valiosas para aprimoramento da sua campanha, são algumas das vantagens propostas pelo análise de domínio feita pela SemRush.
\n\n\n\nUma ferramenta fundamental para análise de concorrente, bem como, para averiguação dos resultados da sua estratégia. Com ela, você pode verificar diversas informações referentes à origem do tráfego, características geográficas, entre outras informações.
\n\n\n\nTer um panorama completo de backlinks do seu site, é fundamental para verificar outros pontos que podem estar afetando a sua estratégia. Com isso em mente, é preciso ter uma plataforma que ofereça esse tipo de serviço e o SemRush tem uma aba específica para te ajudar com isso.
\n\n\n\nEssa é uma excelente forma para encontrar anunciantes e editores. Além disso, possibilita que você entenda como outras empresas utilizam anúncios em mídia display.
\n\n\n\nAssim como na análise de domínio, você adquire mais inteligência competitiva. Nessa ferramenta, você encontra um panorama de mercado fundamental para ampliar a sua perspectiva sobre o segmento. Bem como, é essencial para tomar decisões mais assertivas, com base em dados.
\n\n\n\nJá sabemos, com base em outros textos disponíveis aqui em nosso blog, que a análise é parte fundamental de uma estratégia de marketing digital. Afinal, com dados concretos, é possível propor melhorias para a sua campanha.
\n\n\n\nDesse modo, ampliando as chances de garantir o sucesso da sua nova estratégia de marketing. Por isso, o SemRush, quando aplicada com outras ferramentas de marketing (por exemplo, o RD Station), pode ser fundamental para a seu negócio.
\n\n\n\nAfinal, gerenciamento de dados, informações estratégicas, agilidade e projetos simplificados, não são dispensáveis em nosso ramo, não é mesmo?
\n\n\n\nJá imaginou ter todas as informações importantes do seu negócio, na palma da mão? Tudo que você precisa para simplificar o seu trabalho e, ainda assim, trazer resultados surpreendentes, sempre ao seu alcance.
\n\n\n\nA Beatz consegue te ajudar. Aplicamos as melhores ferramentas, somados a expertise que só nós podemos oferecer, através de uma equipe especializada e altamente capacitada para atender as demandas do seu negócio.
\n\n\n\nQuer uma nova estratégia de marketing para a sua empresa? Eficiente, ágil, trazendo tudo aquilo que você sempre quis para o seu empreendimento?
\n\n\n\nEntão, você chegou ao lugar certo! Fale com nosso time de especialistas e confira os detalhes da melhor oportunidade em marketing que o seu negócio poderia ter.
\n\n\n\nEspero por você!
\n\n\n\nOs meios de se fazer publicidade na internet são constantemente atualizados. Afinal, quem está nesse segmento há mais tempo, já passou por diversas estratégias de marketing, muitas tendências e ferramentas indispensáveis.
\n\n\n\nAlgo que levamos em consideração em nossos estudos aqui na Beatz, é conhecer a origem de tudo aquilo que entrega os melhores resultados para os nossos clientes.
\n\n\n\nPor isso, trouxemos hoje, uma das respostas que, provavelmente, você não sabia que precisava. Mas, promete ser um diferencial imenso para as suas próximas estratégias.
\n\n\n\nVocê sabe quem é a maior referência nacional no mercado de publicidade, até mesmo, para propagandas na internet? Hoje, vou te mostrar todos os detalhes sobre Washington Olivetto e os marcos da sua trajetória.
\n\n\n\nConfira a seguir, como os ensinamentos do ícone da publicidade brasileira, responsável por grandes produções no cenário, moldaram todo o segmento!
\n\n\n\nWashington Olivetto: o profissional que mudou tudo na publicidade e marketing, é um nome que dispensa apresentações. Nascido em São Paulo, em 1951, ele é um dos publicitários mais renomados do Brasil e um ícone da criatividade e da comunicação.
\n\n\n\nIsso porque, o profissional iniciou sua carreira na década de 1970, trabalhando na agência DPZ, onde se destacou como redator e criativo. Foi lá que ele desenvolveu campanhas memoráveis, como a do refrigerante Dolly e a do Fusca da Volkswagen, que ficaram marcadas na história da publicidade brasileira.
\n\n\n\nEm 1986, Olivetto fundou sua própria agência, a W/Brasil, que se tornou uma das mais importantes e premiadas do país. Com um estilo criativo irreverente, ele produziu campanhas inesquecíveis, como a do Bombril e a da Parmalat, com os famosos bebês vestidos de animais.
\n\n\n\nDe fato, citar a concorrente no comercial, geraria incomodo. Provavelmente, esse era o objetivo, o incomodo gerou réplica, o que nos proporcionou uma das melhores tréplicas da propaganda televisiva. Com a mesma estética do primeiro vídeo e texto semelhante, a resposta da Bombril para a concorrente do produto Mon Bijou, foi a seguinte:
\n\n\n\nMas, Olivetto não se limitou apenas à publicidade. Ele também se destacou como escritor, palestrante e professor. Em 2005, lançou o livro \"Direto ao Ponto - Palavras de um Publicitário Rebelde\", em que compartilha sua visão sobre o mundo da propaganda e da comunicação. Além disso, foi professor de criação publicitária na Escola Superior de Propaganda e Marketing (ESPM) por mais de 20 anos.
\n\n\n\nAo longo de sua carreira, Olivetto recebeu inúmeros prêmios e reconhecimentos, tanto no Brasil quanto no exterior. Em 2014, foi eleito pela revista \"Time\" como um dos 100 brasileiros mais influentes do mundo.
\n\n\n\nMas, a trajetória de Olivetto também teve seus desafios. Em 2009, ele foi acusado de plagiar uma campanha publicitária da agência britânica Mother para a marca de roupas The House of Holland. O caso criou controvérsia e levou Olivetto a se desligar da agência W/Brasil.
\n\n\n\nMesmo com os altos e baixos, Washington Olivetto é uma referência na publicidade brasileira e uma fonte de inspiração para muitos profissionais da área. Com sua criatividade, irreverência e ousadia, ele deixou sua marca na história da propaganda e continua sendo um dos grandes nomes do marketing no país.
\n\n\n\nCom seu estilo irreverente e forma de ir direto ao ponto (título de um dos seus livros), W. Olivetto foi responsável por criar discursos que impactavam e, ao mesmo tempo, eram altamente eficientes em seus objetivos, sejam eles de venda ou reconhecimento de marca. Isso pode ser visto em sua infinita lista de clientes bem sucedidos. Confira uma das peças mais famosas e impactantes do publicitário!
\n\n\n\nHoje, Olivetto junto ao Grupo Primo, quer compartilhar a sua experiência com publicidade, na internet. O curso gratuito do W. começará no dia 06 de março e contará com quatro aulas que abordarão desde o processo criativo do maior publicitário do Brasil, até as estratégias de publicidade que geraram milhões para diversas empresas.
\n\n\n\nComo vimos anteriormente, Washington Olivetto é um dos publicitários mais renomados do Brasil, conhecido por suas campanhas criativas e impactantes. Ao longo de sua carreira, ele contribuiu de diversas maneiras para a publicidade na internet. Veja como ele ajudou a moldar esse mercado:
\n\n\n\n![\"foto](\"https://beatz.com.br/wp-content/uploads/2023/03/Maior-Publicitario-do-Brasil-MEIO.png\")
Em primeiro lugar, Washington Olivetto foi um dos primeiros publicitários a perceber o potencial das campanhas virais na internet. Em 2002, sua agência criou a campanha \"Mamíferos\" para a Parmalat, que se tornou um fenômeno na internet e gerou milhões de visualizações. Desde então, Olivetto tem sido defensor das campanhas virais como uma forma eficaz de alcançar um público amplo e engajado.
\n\n\n\nOlivetto também foi um dos primeiros a reconhecer a importância de integrar a publicidade em diferentes plataformas digitais. Isso porque, ele percebeu que os consumidores estavam cada vez mais conectados e que a publicidade precisava acompanhar essa mudança. Suas campanhas, muitas vezes, incluíam elementos em várias plataformas, como televisão, rádio e internet, criando uma experiência de marca coesa e consistente.
\n\n\n\nAlém disso, outra contribuição importante de Olivetto para a publicidade na internet foi sua abordagem inovadora ao conteúdo de marca. Em vez de, simplesmente criar anúncios, ele buscava criar histórias cativantes que envolvessem os consumidores e criassem uma conexão emocional com a marca. Isso levou à criação de campanhas como a da Havaianas \"Não deixe de ser brasileiro\" e a da Fiat \"Respeito às Diferenças\", que se tornaram icônicas na publicidade brasileira.
\n\n\n\nCom isso, Olivetto também foi pioneiro no uso criativo de tecnologia na publicidade. Em 2006, sua agência criou a campanha \"Gol 360\" para a Gol Linhas Aéreas, que permitia que os usuários explorassem uma aeronave em 360 graus, usando tecnologia de realidade virtual. Isso foi inovador na época e mostrou como a tecnologia poderia ser usada para criar experiências de marca envolventes.
\n\n\n\nPor fim, uma das principais contribuições de Olivetto para a publicidade na internet foi sua ênfase no consumidor. Ele entendia que as pessoas estavam cada vez mais exigentes em relação às marcas que escolhiam, e que a publicidade precisava refletir isso. Suas campanhas eram frequentemente centradas nas necessidades e desejos dos consumidores, e ele era um defensor da ideia de que a publicidade deveria ser vista como um serviço para os consumidores, e não como uma forma de empurrar produtos.
\n\n\n\nAgora que você sabe tudo sobre o precursor das melhores estratégias de publicidade na internet, chegou o momento de se aprofundar no assunto. Em nosso blog, você encontra tudo que precisa para alcançar os objetivos de marketing da sua empresa.
\n\n\n\nOutra forma de aprender ainda mais sobre marketing, gestão e vendas, é acompanhando o nosso podcast. Todas as terças, às 18h30, conversamos com um especialista de segmento diferente, para dividir com você, muita informação e experiências incríveis de mercado.
\n\n\n\nOk... eu sei que isso pode não parecer novidade, mas, os blogs são uma das melhores ferramentas de marketing de conteúdo que a sua empresa pode investir. Somando isso à produção de vídeos para Youtube e uma boa estratégia nas redes sociais, sua empresa estará no caminho certo.
\n\n\n\nEu sei que algumas dessas coisas são conversa para uma outra hora, mas, é sempre bom lembrar que cada um desses pontos compõem um todo. Mas, partindo para o assunto deste artigo: como criar um blog?
\n\n\n\nDe fato, esse trabalho vem se tornando cada vez mais fácil com o passar dos anos. Afinal, hoje podemos encontrar diversas plataformas que oferecem as melhores ferramentas para ajudar mesmo aqueles que não possuem muita intimidade com a programação de um site.
\n\n\n\nPorém, quando escolhemos a ferramenta certa, qual o caminho a seguir? Ahhh... eu já estava quase me esquecendo: qual a razão para criar um blog hoje em dia?
\n\n\n\nÉ isso que vou relatar nesse blog hoje. Então, se você tem dúvidas sobre o uso desse recurso ou como implementá-lo na sua estratégia de marketing, continue a leitura e confira todos os detalhes!
\n\n\n\nEu sei que você se perguntou isso e posso dizer que essa é uma dúvida comum, principalmente para empresas que não conhecem o papel desse recurso nas estratégias de marketing.
\n\n\n\nHoje em dia, com plataformas como TikTok e as redes sociais, compactando cada vez mais os seus conteúdos, parece que produzir textos de blog é caminhar para o lado contrário.
\n\n\n\nEntretanto, é importante lembrar que tudo pode depender do seu público-alvo, mas, o blog é uma forma muito importante de mostrar a sua empresa nos resultados de pesquisa do Google.
\n\n\n\nApesar de vermos hoje em dia que o Google percebe maior concorrência entre as principais plataformas de pesquisa, ele continua sendo o maior nesse segmento. E isso, pode ser algo que ainda perdure por muito tempo.
\n\n\n\nAlém disso, atualmente, o Google processa, diariamente, cerca de 8,5 bilhões de pesquisas feitas na plataforma no mundo todo. Obviamente, nem todos estão buscando por respostas relacionadas a sua marca, mas, uma parcela considerável está.
\n\n\n\nPor isso, você precisa estar presente nesse espaço, organicamente. Além disso, os textos de blog também são essenciais para nutrir o seu público, fazendo com que ele passe pelas etapas do funil de venda. Desse modo, você pode:
\n\n\n\nMas, calma! Ainda vamos aprofundar isso, ok?
\n\n\n\nNão vou fazer você esperar muito por essa resposta; agora, vou revelar todos os segredos por trás de uma boa estratégia de conteúdo para blog. Além disso, vou listar também, as melhores ferramentas para te ajudar nessa nova missão. Então, continue acompanhando e confira todos os detalhes!
\n\n\n\nEu sei que isso é repetitivo aqui no blog da Beatz. Mas, concordamos que o planejamento é uma das partes mais importantes de uma estratégia de marketing, certo?
\n\n\n\nEntão, por que seria diferente na produção de conteúdo?
\n\n\n\nPor isso, pensar em um planejamento é fundamental para a sua campanha de conteúdo para blog. Aliás, é nessa etapa que você documenta tudo que foi pensado pela equipe responsável.
\n\n\n\nAssim, tendo acesso mais fácil aos temas de blog, seus objetivos, canais onde serão veiculados e divulgados, entre outras informações pertinentes ao sucesso da sua estratégia, você poderá tomar decisões mais assertivas, melhorando seus resultados.
\n\n\n\nÉ de extrema importância que você, ou a equipe responsável pela produção dos textos, tenha conhecimento pleno sobre o assunto. Por isso, a pesquisa deve ser uma etapa fundamental no processo de planejamento e produção.
\n\n\n\nDesse modo, não faltando com informações relevantes para o seu público. Além disso, a pesquisa é imprescindível, até mesmo, para a credibilidade do seu novo blog.
\n\n\n\nCom isso em mente, crie um mapeamento de palavras-chave e veja as principais dúvidas do seu público (ferramentas como Google Trends, podem te ajudar nessa tarefa).
\n\n\n\nAhhh... é sempre bom estar de olho no que a concorrência está fazendo, além de ter em mente alguns materiais que possam ajudar na produção. Então, invista em uma análise de benchmarking e, também, numa curadoria de conteúdos base.
\n\n\n\nEu sei que a empolgação para começar a ver o seu blog recheado de conteúdo é muita, mas, existem alguns passos a serem seguidos antes de começar a produzir. Na pré-produção, você vai definir tudo que a sua equipe deve saber sobre o tema a ser tratado no seu blog, ou, até mesmo para você que vai produzir textos sozinho.
\n\n\n\nEntão, é essencial que você tenha um bom briefing, que vai ajudar a poupar tempo na busca por informações importantes. Além de ser essencial para documentar a divisão de tarefas (caso necessário) e os cronogramas de produção.
\n\n\n\nAssim, você tem mais controle sobre o processo e otimiza o tempo destinado ao trabalho de criar os melhores textos de blog.
\n\n\n\n![\"equipe](\"https://beatz.com.br/wp-content/uploads/2023/03/Como-criar-um-blog-MEIO-1.png\")
Essa é a etapa mais aguardada, o momento de criar os textos, artes, vídeos que acompanharão o material, entre outros formatos que podem estar presentes no conjunto final. Confira alguns passos que vão te ajudar a obter os melhores resultados!
\n\n\n\nUma pergunta para começar a falar sobre títulos: você consegue transmitir a sua ideia com apenas 65 caracteres?
\n\n\n\nSe você ainda não sabe fazer isso, deve começar a treinar. Um bom título deve, de forma sucinta, transmitir a ideia central do seu texto, instigar a leitura e, acima de tudo, atrair leitores para o seu blog.
\n\n\n\nIsso tudo em apenas 65 caracteres. Eu sei que parece difícil, mas, é algo que se aprimora com o tempo, principalmente, quando começamos a analisar concorrentes e materiais de apoio.
\n\n\n\nO seu texto também deve seguir uma estrutura que facilite a leitura. A escaneabilidade é o termo que utilizamos para definir o quão fácil é a leitura de um determinado artigo.
\n\n\n\nNeste blog, por exemplo, você consegue ver muitos intertítulos, algumas listas com bulletpoints e parágrafos curtos. Esses, são apenas alguns pontos a serem considerados na estruturação de um texto.
\n\n\n\nO desenvolvimento do seu texto não pode ser dispensado na etapa de criação. Como vimos anteriormente, conteúdo relevante é a alma do negócio, então, aposte em temas que possuam bastante conteúdo para serem usados como referência.
\n\n\n\nAlém disso, você deve se atentar às práticas de SEO. Pois, além de ser relevante para o seu público, o texto deve estar dentro dos parâmetros de ranqueamento dos buscadores on-line. Você pode conferir algumas dicas para otimizar o seu conteúdo, em nosso blog!
\n\n\n\nComo vimos anteriormente, o seu texto deve ter um objetivo e, para cumpri-lo, você deve levar o leitor a realizar determinada ação. Para isso, você precisa de uma chamada atrativa e que instigue esse ato.
\n\n\n\nSeja a conversão em uma landing page, um novo seguidor nas redes sociais ou assinar uma newsletter, tudo pode fazer parte da sua estratégia de conteúdo. Ao final desse blog, por exemplo, vou fazer um pedido para você e, esse pode ser o seu primeiro exemplo de CTA. Então, continue a leitura para não perder nada, ok?
\n\n\n\nPode parecer, mas essa não é a última parte do seu trabalho como produtor de conteúdo para blog. Óbvio que a publicação é de extrema importância, mas, antes disso é preciso seguir alguns passos, como:
\n\n\n\nSe tudo estiver correto, chegou o momento de publicar e definir os métodos de divulgação do seu conteúdo. Isso pode ser feito através das redes sociais, bem como, outros canais que você julgue importante para o seu público.
\n\n\n\nPor fim, você precisa acompanhar os resultados gerados pela sua nova publicação. De fato, alguns segmentos podem demorar para encontrar, no texto de blog, resultados satisfatórios. Mas, isso não significa que os textos de blog não serão benéficos para a sua empresa e para o seu público.
\n\n\n\nAlém disso, muito disso pode depender das métricas utilizadas para análise, ao passo em que as métricas estão diretamente relacionadas ao seu objetivo. Aqui, já podemos entender como tudo está conectado.
\n\n\n\nPor isso, temos que ter todas essas informações em mente já no planejamento!
\n\n\n\nPara início de conversa, podemos falar do principal suporte para escrita dos seus textos. O WordPress oferece uma infinidade de vantagens para produção de conteúdo.
\n\n\n\nCom interface interativa, possibilidade de adicionar diversos plugins, ou seja, ferramentas que te auxiliam durante a escrita e a moldar o seu blog, essa talvez seja a melhor opção para aqueles que estão começando um novo blog. Mas, também ajuda àqueles que procuram uma forma rápida, simples e intuitiva para a publicação dos seus textos.
\n\n\n\n![\"homem](\"https://beatz.com.br/wp-content/uploads/2023/03/Como-criar-um-blog-MEIO-2.png\")
Já citei essa plataforma aqui antes, mas, vale a pena reforçar. O Google Trends é uma ferramenta fundamental para identificar, dentro do seu segmento, as principais dúvidas do seu público.
\n\n\n\nIsso porque, nela você tem acesso às principais perguntas feitas na plataforma. Sendo assim, ela te entrega muitas informações valiosas para a sua estratégia.
\n\n\n\nAssim como o Google Trends, a ferramenta Answer the Public, possibilita que você saiba quais foram as principais pesquisas feitas, com base em uma palavra-chave. Aqui na Beatz, gostamos de utilizar essa plataforma para definir subtítulos para os nossos textos.
\n\n\n\nAfinal, a plataforma nos mostra como as pessoas estão pesquisando por determinado tema, quais as principais perguntas que estão fazendo e, assim, nos ajudando a montar a estrutura do seu texto.
\n\n\n\nJá o Sem Rush é ideal para quem quer começar um planejamento de conteúdo para criar um blog. Como vimos, o mapeamento de palavras-chave é fundamental e o Sem Rush é uma das melhores ferramentas para pesquisa de palavra-chave.
\n\n\n\nAlém disso, o Sem Rush auxilia nas pesquisas de benchmarking, entregando informações muito importantes para a sua estratégia.
\n\n\n\nAgora que você já sabe como criar um blog, chegou a hora de dar o primeiro passo em direção a essa nova forma de alcançar o seu público. Como você pode ver, essa não é uma tarefa simples; é preciso ter muito empenho em analisar as possibilidades.
\n\n\n\nMas, você também pode investir em uma agência de marketing digital! Desse modo, você terá uma equipe especializada em produzir os melhores planejamentos para a sua empresa, bem como, todos os recursos para criar os melhores textos para atender as demandas do seu público.
\n\n\n\nFale agora mesmo com o time Beatz e confira todos os detalhes.
\n\n\n\nNos vemos na próxima!
\n\n\n\nO marketing digital é uma solução que está em constante crescimento, a todo momento surgem inovações, novas tecnologias, técnicas e modelos de negócio únicos, que se popularizam com o tempo.
\n\n\n\nAlgo muito comum nos dias atuais são as franquias de marketing. Com grande potencial de expansão e um sucesso entre os profissionais que sonham em ter a sua própria agência, as franquias de marketing surgem como uma opção para uma nova jornada.
\n\n\n\nPara explicar melhor o assunto, convidamos o José Rubens, CEO da Agência Guia-se, para contar sobre a sua experiência chefiando uma das maiores franquias de marketing digital da atualidade.
\n\n\n\nSe você quer saber mais sobre esse tipo de negócio, não pode perder esse episódio do Beatz Podcast! Não se esqueça de ativar o sininho para não perder essa e as próximas estreias.
\n\n\n\nVeja muito mais sobre o universo do marketing digital, através do nosso blog. São dicas, notícias e novidades do segmento, tudo em primeira mão!
\n\n\n\n\n\n\n\n#FranquiasDeMarketingDigital #MarketingDigital #MarketingCampinas #Beatz #AgênciaGuiaSe #BeatzMarketingDigital
\n', ' Franquias de Marketing digital com José Rubens e Daniel Janini - Podcast #62', '', 'publish', 'closed', 'closed', '', 'franquias-de-marketing-digital-entrevista-com-o-ceo-da-agencia-guia-se', '', '', '2023-03-30 11:49:56', '2023-03-30 14:49:56', '', 0, 'https://beatz.com.br/?post_type=podcast&p=7225', 0, 'podcast', '', 0), (7226, 42, '2023-03-02 11:13:06', '2023-03-02 14:13:06', '\"MP3\". Lançado: 2023.', 'Franquias de Marketing digital', '', 'inherit', 'closed', 'closed', '', 'mp3-2', '', '', '2023-03-02 11:14:47', '2023-03-02 14:14:47', '', 7225, 'https://beatz.com.br/wp-content/uploads/2023/03/MP3.mp3', 0, 'attachment', 'audio/mpeg', 0), (7227, 42, '2023-03-02 11:15:10', '2023-03-02 14:15:10', '', 'Thumb site', '', 'inherit', '', 'closed', '', 'thumb-site-18', '', '', '2023-03-02 11:15:10', '2023-03-02 14:15:10', '', 7225, 'https://beatz.com.br/wp-content/uploads/2023/03/Thumb-site.png', 0, 'attachment', 'image/png', 0), (7228, 42, '2023-03-02 11:16:49', '2023-03-02 14:16:49', '', 'Spotify', '', 'inherit', '', 'closed', '', 'spotify-18', '', '', '2023-03-02 11:16:49', '2023-03-02 14:16:49', '', 7225, 'https://beatz.com.br/wp-content/uploads/2023/03/Spotify.png', 0, 'attachment', 'image/png', 0), (7242, 14, '2023-07-04 10:36:37', '2023-07-04 13:36:37', '\nO Instagram é uma das redes sociais mais populares do mundo e conta com mais de 1 bilhão de usuários ativos mensais. Desde que foi adquirido pelo Facebook em 2012, o Instagram passou por várias transformações e atualmente oferece uma variedade de recursos e ferramentas para os usuários, como por exemplo o instagram ads, uma ferramenta que possibilita a postagem de publicidades e anúncios.
\n\n\n\nOs anúncios do Instagram são uma excelente maneira de alcançar um público maior e promover sua marca, produtos ou serviços.
\n\n\n\nNesse artigo eu vou te ensinar configurar o instagram ads para obter os resultados que você deseja. Quer aprender?
\n\n\n\nEntão, continue a leitura a seguir
\n\n\n\nEm primeiro lugar, no Instagram ads existem duas maneiras de publicar um anúncio: “turbinar uma publicação” ou “criar um anúncio pelo Gerenciador de Negócios”. Embora ambas as opções sejam pagas e permitam que você alcance um público maior, há algumas diferenças importantes entre elas.
\n\n\n\nTurbinar uma publicação no Instagram é uma opção rápida e fácil de aumentar a visibilidade do seu conteúdo. Dessa forma, você está pagando para que a plataforma alcance mais pessoas do que alcançaria organicamente.
\n\n\n\nEmbora turbinar uma publicação seja simples e possa trazer algum resultado, é importante ressaltar que você tem menos controle sobre o desempenho do anúncio. Pois, a segmentação para um post impulsionado é mais limitada, permitindo apenas que você escolha um público com base em idade, localização e interesses gerais. O processo de turbinar é muito simples: basta escolher uma publicação existente em seu perfil, definir o público-alvo, o orçamento, a duração da campanha, e pronto.
\n\n\n\nPor outro lado, criar um anúncio pelo Gerenciador de Negócios do Instagram ads oferece mais opções de segmentação e controle sobre a campanha publicitária. Você deve escolher o objetivo do anúncio, o formato (imagem, vídeo, carrossel, entre outros), segmentar o público-alvo com mais precisão, definir um orçamento diário e determinar a duração da campanha.
\n\n\n\nO Gerenciador de Negócios também oferece a possibilidade de criar anúncios no Instagram Stories e no Instagram Shopping, permitindo que você alcance um público mais amplo e específico.
\n\n\n\nAlém disso, você consegue acompanhar métricas mais detalhadas sobre o desempenho do anúncio, como: taxa de cliques, custo por conversão, impressões e alcance.
\n\n\n\nAntes de começar a criar anúncios no Instagram, você precisará configurar uma conta de anúncios. Para fazer isso, siga os seguintes passos:
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/06/12.png\")
Antes de criar um anúncio no Instagram, é importante definir os seus objetivos e metas. Você tem a opção de escolher, por exemplo:
\n\n\n\nApós a definição da sua meta de anúncios, você poderá escolher entre vários tipos de formatos no instagram ads, como por exemplo:
\n\n\n\nAlém de definir objetivos, é primordial que você configure o seu público-alvo corretamente antes de utilizar o instagram ads. A plataforma oferece uma variedade de opções de segmentação, incluindo idade, localização, interesses e comportamentos.
\n\n\n\nPortanto criar um público personalizado inclui pessoas que já interagiram com sua marca no Instagram ou em outros lugares online. Além disso, o Instagram também permite que você crie um público semelhante, que é uma lista de pessoas com características semelhantes às do seu público existente.
\n\n\n\nAntes de lançar seu anúncio, é importante definir seu orçamento e cronograma. Você deve escolher entre um orçamento diário ou um orçamento vitalício para o seu anúncio.
\n\n\n\nO orçamento diário é a quantidade que você está disposto a gastar em um único dia para o seu anúncio. Já o orçamento vitalício é o valor total que você está disposto a gastar durante todo o período de exibição do anúncio.
\n\n\n\nVocê também precisará definir o cronograma do seu anúncio, ou seja, o tempo de exibição do anúncio. O Instagram ads permite que você escolha entre exibir seu anúncio continuamente ou definir uma data de início e fim para o anúncio.
\n\n\n\nA criação do conteúdo do anúncio é uma das partes mais importantes da configuração. Pois, você precisa criar um material que chame a atenção do público-alvo e transmita a mensagem da sua marca.
\n\n\n\nAo criar o conteúdo do anúncio, certifique-se de que ele está em conformidade com as políticas de publicidade do Instagram. Além disso, use imagens e vídeos atraentes que chamem a atenção do público.
\n\n\n\nVocê também tem que adicionar um texto de descrição ao seu anúncio, que aparece abaixo da imagem ou do vídeo. Procure optar por textos curto e diretos, para que os usuários possam entender facilmente a mensagem do anúncio.
\n\n\n\nA análise de desempenho deve ser feita baseada na definição dos seus objetivos. Ao definir metas claras, você consegue avaliar o sucesso da campanha e fazer ajustes para melhorar os resultados.
\n\n\n\nConfigurar um anúncio no Instagram pode parecer complicado no início. Mas, seguindo as etapas corretamente e prestando atenção às dicas mencionadas, você irá criar anúncios atraentes e eficazes. O Instagram ads é uma plataforma poderosa para alcançar um público amplo e engajado, e investir em anúncios trazem ótimos resultados para a sua empresa.
\n\n\n\nPor fim, lembre-se de que o Instagram ads está em constante evolução. Novos recursos e formatos de anúncios são adicionados regularmente, então é importante ficar atualizado sobre as novidades e testá-las em suas campanhas publicitárias. Fique ligado no nosso blog e receba todas as novidades em primeira mão. Não deixe de nos acompanhar também, nas redes sociais, (Instagram, Facebook ou LinkedIn) vai ser um prazer te ver por lá!
\n', 'Instagram Ads: veja como configurar a plataforma e melhore os resultados do seus anúncios', 'Entenda como essa ferramenta pode te ajudar a alcançar mais clientes e vender mais!\n\n', 'publish', 'closed', 'open', '', 'como-configurar-instagram-ads', '', 'https://beatz.com.br/blog/metricas-de-marketing/\nhttps://beatz.com.br/blog/rede-social-10-plataformas-mais-promissoras/', '2023-07-06 11:41:29', '2023-07-06 14:41:29', '', 0, 'https://beatz.com.br/?p=7242', 0, 'post', '', 0), (7246, 22, '2023-06-22 10:47:54', '2023-06-22 13:47:54', '\nSe você é proprietário de um site ou blog, certamente já deve ter ouvido falar do Google Analytics. Mas, se você ainda não conhece essa ferramenta essencial de análise de dados vou te contar um pouco sobre ela!
\n\n\n\nO Google Analytics é uma ferramenta gratuita de análise de dados fornecida pelo Google. Ela trabalha coletando alguns dados do seu site, como por exemplo: número de visitantes, fontes de tráfego, tempo médio de permanência, páginas mais populares, entre outros. E, com esses dados, o Google Analytics fornece insights valiosos sobre o comportamento do usuário, que devem ser usados para melhorar o desempenho do site e a eficácia das suas campanhas de marketing.
\n\n\n\nO Google Analytics funciona por meio de um código de rastreamento inserido no seu site. E, é esse código que coleta do seu site, as informações que mencionei acima. O código de rastreamento do Google Analytics é gerado automaticamente assim que você cria uma conta nele.
\n\n\n\nEssa ferramenta oferece uma ampla variedade de recursos e relatórios, como por exemplo:
\n\n\n\nAgora que você entendeu o que é e como funciona o Google Analytics, vamos às etapas para configurar a sua conta.
\n\n\n\n![\"Tela](\"https://beatz.com.br/wp-content/uploads/2023/06/3-Como-configurar-o-google-analytics-e-utiliza-lo-em-suas-estrategias-MEIO.png\" "\\"Tela")
![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/06/4-1.png\")
Seguindo os passos descritos acima, você, certamente, conseguirá configurar sua conta no Analytics e começar a analisar seus dados em pouco tempo. Se quiser continuar aprendendo sobre outras ferramentas e técnicas de marketing digital, temos diversos conteúdos em nosso blog que certamente vão te ajudar. Além disso, temos também, vídeos em nosso canal do YouTube com dicas e tutoriais práticos sobre marketing digital. Não se esqueça de seguir a gente nas redes sociais (Instagram, Facebook ou LinkedIn)para ficar por dentro das novidades e atualizações do mundo do marketing digital
Se você trabalha com marketing digital, provavelmente já deve saber o que é um funil de vendas. Mas, de toda forma, é importante que você entenda com muita clareza todos os conceitos, para que possa aplicar de maneira correta na sua empresa. Então, vamos lá!
\n\n\n\nO funil de vendas é uma estratégia utilizada no inbound marketing, ou marketing de atração, que tem como principal objetivo identificar os diferentes processos que um consumidor passa até realizar uma compra. As nomenclaturas podem variar, porém a estrutura é a mesma, aqui na Beatz nós conhecemos como jornada de compra. No texto abaixo vou te explicar de que forma separamos essas etapas e como você pode estruturar o funil de vendas na sua empresa. Quer saber mais?
\n\n\n\nEntão, continue a leitura a seguir!
\n\n\n\nNessa primeira etapa, o consumidor ainda não tem consciência de que possui um problema ou necessidade que precisa ser resolvido. É nesse momento que a empresa deve atrair a atenção do potencial cliente, oferecendo conteúdos que despertem seu interesse e curiosidade. Esses conteúdos devem ser informativos e educativos, trazendo novidades e dicas que possam ajudar o consumidor em sua vida pessoal ou profissional.
\n\n\n\nNessa parte, o potencial cliente já percebeu que possui um problema que precisa ser solucionado. Sendo assim, devem ser produzidos conteúdos que ajudem o consumidor a entender melhor seu problema e a buscar informações sobre possíveis soluções. Esses materiais devem ser mais específicos e direcionados ao problema do consumidor, a fim de mostrar que a empresa compreende seus desafios e está disposta a ajudar.
\n\n\n\nAqui, o consumidor já tem consciência de que precisa de uma solução para seu problema e já está pronto para tomar uma decisão. Logo, os conteúdos aqui devem apresentar a empresa como a melhor opção para o consumidor, mostrando seus diferenciais em relação aos concorrentes e oferecendo um atendimento personalizado e de qualidade.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/06/6.png\")
Além de atrair novos clientes e conquistar vendas, é fundamental que a sua estratégia de funil de vendas inclua ao mesmo tempo ações de recomendação e recompra, a fim de fidelizar os clientes existentes. As ações de recomendação visam estimular os clientes a indicarem a sua empresa para outras pessoas. Já as ações de recompra visam estimular os clientes a comprar novamente da sua empresa. Faça isso por meio de campanhas de e-mail marketing, que oferecem descontos, promoções exclusivas para clientes ou, até mesmo programas de fidelidade, e ofereça aos consumidores que já compraram ou compram de forma frequente da sua empresa.
\n\n\n\nPara que essas estratégias sejam efetivas, mantenha um relacionamento próximo com os clientes, oferecendo um atendimento de qualidade, suporte eficiente e conteúdos relevantes mesmo após a venda.
\n\n\n\nAgora que já entendemos o que é um funil de vendas e quais são as etapas dele, vamos entender como criar um funil para a sua empresa.
\n\n\n\nSaiba mais abaixo!
\n\n\n\nBem como mencionei acima, para que as suas estratégias sejam efetivas, é essencial que você mantenha um relacionamento próximo com o seu cliente. Mas, antes disso, é preciso entender quem é o seu cliente, quais conteúdos ele gostaria de consumir, as dores e soluções dele.
\n\n\n\nPensando nisso, vou exemplificar pra você abaixo, o passo a passo, para criarmos um funil de vendas do zero que você possa aplicar de maneira eficaz na sua empresa.
\n\n\n\nAntes de mais nada, é primordial que você defina o seu público-alvo. Pois, essa pesquisa trará informações primordiais para criar conteúdos que realmente atendam às expectativas e necessidades do seu cliente em potencial.
\n\n\n\nComo vimos nas etapas do funil de vendas, a produção de conteúdos relevantes é fundamental para atrair a atenção do consumidor. Por isso, é importante produzir materiais que sejam interessantes e úteis para o seu público-alvo, abordando temas relacionados ao seu negócio e às necessidades dos seus clientes.
\n\n\n\nAlém disso, é preciso aplicar técnicas de SEO, para otimizar esses conteúdos a fim de que, eles apareçam nas primeiras páginas do Google e atraiam mais visitantes para o seu site.
\n\n\n\n![\"tela-mostra-etapas-e-estratégias-de-inbound-marketing\"](\"https://beatz.com.br/wp-content/uploads/2023/06/11-O-que-e-um-funil-de-vendas-e-como-criar-um-para-a-sua-empresa-MEIO.png\" "\\"Estratégia")
A próxima etapa é a captura de leads, ou seja, é obter informações de contato dos visitantes que acessam o seu site. Isso pode ser feito por meio de formulários de cadastro, pop-ups, landing pages entre outros.
\n\n\n\nAo capturar os dados dos seus visitantes, você pode, então, iniciar um relacionamento por meio de e-mails personalizados e conteúdos exclusivos, a fim de manter o interesse e o engajamento com a sua marca.
\n\n\n\nUma vez capturados, é preciso nutrir os leads com conteúdos relevantes, afim de que eles continuem engajados com a sua marca e avancem pelo funil de vendas. Certamente, o envio de e-mails com dicas, artigos, promoções e outras informações úteis podem ajudar o seu potencial cliente.
\n\n\n\nA nutrição dos leads é fundamental para mantê-los interessados na sua empresa e prepará-los para a decisão de compra.
\n\n\n\nPor fim, a última etapa do funil ou da jornada de compra é a conversão em vendas. Nesta etapa, devemos oferecer ao lead uma solução que atenda às suas necessidades e expectativas, a fim de que ele se torne um cliente fiel da sua empresa.
\n\n\n\nSendo assim, oferecer um atendimento de qualidade, um time de vendas preparado para entender as necessidades do cliente e oferecer uma solução personalizada. Além disso, acompanhar o cliente após a compra, oferecendo suporte e atendimento pós-venda para garantir a sua satisfação e fidelização.
\n\n\n\nO funil de vendas é uma estratégia que demanda tempo e esforço, mas certamente trará resultados significativos para a sua empresa a longo prazo. Por isso, não deixe de investir em uma estratégia de inbound marketing que inclua a criação de um funil de vendas personalizado para o seu negócio.
\n\n\n\nGostou de saber mais sobre o que é o funil de vendas e como aplica-lo? Então, não deixe de acompanhar o nosso blog e ficar por dentro de todas a novidades. Não perca nenhuma novidade sobre o mercado do marketing digital nos acompanhando nas redes sociais, (Instagram, Facebook ou LinkedIn).
\n\n\n\nTe vejo em breve!
\n', 'O que é um funil de vendas e como criar um para a sua empresa?', 'Veja como estruturar as etapas da jornada de compra e conquiste mais clientes!', 'publish', 'closed', 'open', '', 'o-que-e-funil-de-vendas', '', '\nhttps://beatz.com.br/blog/como-encontrar-o-seu-publico-alvo/', '2023-06-22 11:12:55', '2023-06-22 14:12:55', '', 0, 'https://beatz.com.br/?p=7249', 0, 'post', '', 0), (7252, 13, '2023-03-06 10:41:08', '2023-03-06 13:41:08', '', 'pessoa-manuseando-laptop', '', 'inherit', 'closed', 'closed', '', 'como-criar-um-blog-topo', '', '', '2023-03-06 10:41:27', '2023-03-06 13:41:27', '', 7194, 'https://beatz.com.br/wp-content/uploads/2023/03/Como-criar-um-blog-TOPO.png', 0, 'attachment', 'image/png', 0), (7253, 13, '2023-03-06 10:41:51', '2023-03-06 13:41:51', '', 'Como-criar-um-blog-MEIO-2', '', 'inherit', '', 'closed', '', 'como-criar-um-blog-meio-2', '', '', '2023-03-06 10:41:51', '2023-03-06 13:41:51', '', 7194, 'https://beatz.com.br/wp-content/uploads/2023/03/Como-criar-um-blog-MEIO-2.png', 0, 'attachment', 'image/png', 0), (7255, 13, '2023-03-06 10:42:28', '2023-03-06 13:42:28', '', 'Como-criar-um-blog-MEIO-1', '', 'inherit', '', 'closed', '', 'como-criar-um-blog-meio-1', '', '', '2023-03-06 10:42:28', '2023-03-06 13:42:28', '', 7194, 'https://beatz.com.br/wp-content/uploads/2023/03/Como-criar-um-blog-MEIO-1.png', 0, 'attachment', 'image/png', 0), (7257, 13, '2023-03-06 10:43:20', '2023-03-06 13:43:20', '', 'vetor-colagem-publicidade', '', 'inherit', 'closed', 'closed', '', 'maior-publicitario-do-brasil-topo', '', '', '2023-03-06 10:43:36', '2023-03-06 13:43:36', '', 7180, 'https://beatz.com.br/wp-content/uploads/2023/02/Maior-Publicitario-do-Brasil-TOPO.png', 0, 'attachment', 'image/png', 0), (7258, 13, '2023-03-06 10:44:04', '2023-03-06 13:44:04', '', 'Maior-Publicitario-do-Brasil-MEIO', '', 'inherit', '', 'closed', '', 'maior-publicitario-do-brasil-meio', '', '', '2023-03-06 10:44:04', '2023-03-06 13:44:04', '', 7180, 'https://beatz.com.br/wp-content/uploads/2023/03/Maior-Publicitario-do-Brasil-MEIO.png', 0, 'attachment', 'image/png', 0), (7261, 22, '2023-07-06 10:38:18', '2023-07-06 13:38:18', '\nEm primeiro lugar, é importante que você saiba o que significa KPI de marketing. KPI é a sigla para Key Performance Indicator, ou seja, Indicador Chave de Desempenho. É uma métrica utilizada para avaliar o sucesso de uma campanha de marketing ou de uma estratégia de negócios.
\n\n\n\nO objetivo dos KPIs de marketing é mensurar os resultados de suas ações e identificar onde você está tendo sucesso e onde precisa melhorar. Eles ajudam a determinar se você está no caminho certo para alcançar suas metas de negócios e, se não estiver, onde você precisa fazer ajustes.
\n\n\n\nExistem vários tipos de KPIs de marketing que você pode usar com a finalidade de avaliar o desempenho da sua empresa. Neste artigo, vou te apresentar algumas métricas com o intuito de avaliar o desempenho em diferentes áreas, como redes sociais, site e avaliação de desempenho. Ficou curioso?
\n\n\n\nEntão, leia o texto a seguir!
\n\n\n\nExistem várias métricas que podem ser utilizadas para avaliar a eficácia de um anúncio, as principais, são, por exemplo:
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/06/11-1.png\")
As redes sociais são uma ferramenta muito importante para aplicação de estratégias de marketing da maioria das empresas. Visto que, elas oferecem uma maneira de conexão com os clientes e tendem a construir relacionamentos duradouros com os mesmos. Alguns Kpis de marketing que são muito usados para mensurar as estratégias em redes sociais, são:
\n\n\n\nengajamento é com certeza uma das métricas que você deve acompanhar, pois indica a interação do público com seu conteúdo. Isso inclui curtidas, comentários e compartilhamentos.
\n\n\n\nO alcance é referente ao número de pessoas que viram suas postagens. Desse modo, é importante usar essa métrica para ter uma ideia de quantas pessoas estão sendo impactadas pelas suas postagens.
\n\n\n\nCada rede social oferece uma interface ou plataforma específica com esses dados, sendo esses, os principais dados para avaliar o seu tráfego orgânico nas redes.
\n\n\n\nSeu site é a sua vitrine online e deve ser tratado como tal. Assim sendo, aqui estão alguns KPIs de marketing para avaliar o desempenho do seu site:
\n\n\n\nA taxa de rejeição mede a porcentagem de visitantes que saem do seu site depois de visualizar apenas uma página. Se a sua taxa de rejeição estiver alta, certamente é um sinal de que o seu site não está atraindo a atenção dos visitantes ou não está fornecendo as informações que eles estão procurando.
\n\n\n\nMedir o tempo que os visitantes passam em cada página do seu site é uma forma de avaliar o envolvimento do público com o seu conteúdo.
\n\n\n\nA taxa de conversão mede o número de visitantes que concluem uma ação específica em seu site, como preencher um formulário ou comprar um produto. Medir a taxa de conversão ajuda a avaliar a eficácia do seu site em converter visitantes em clientes ou leads. É uma métrica crucial para avaliar o ROI do seu site.
\n\n\n\nA taxa de saída mede a porcentagem de visitantes que deixam o seu site em uma determinada página. Se a taxa de saída estiver alta, certamente é um sinal de que essa página precisa ser otimizada para manter os visitantes engajados.
\n\n\n\nO e-mail marketing é uma das estratégias de marketing digital mais antigas e ainda é muito eficaz quando usada corretamente. Assim sendo, existem métricas de e-mail marketing que você deve acompanhar para medir seu desempenho, tais como:
\n\n\n\nA taxa de abertura mede a porcentagem de destinatários que abriram e visualizaram o seu e-mail. De tal forma que podemos avaliar a eficácia do assunto do seu e-mail, bem como sua relevância para os destinatários.
\n\n\n\nOs cliques medem a porcentagem de destinatários que clicaram em um link em seu e-mail. Dessa maneira é possível avaliar a eficácia do conteúdo do e-mail marketing e verificar se ele está gerando engajamento.
\n\n\n\nA taxa de conversão mede a porcentagem de destinatários que concluíram uma ação específica após clicar em um link em seu e-mail, como preencher um formulário ou comprar um produto. Por consequência, medir a taxa de conversão ajuda a avaliar a eficácia do seu e-mail em converter destinatários em clientes ou leads.
\n\n\n\nA rejeição mede a porcentagem de e-mails que não foram entregues aos destinatários. Sendo assim, uma taxa de rejeição alta pode ser um sinal de que sua lista de e-mails precisa ser atualizada ou de que sua estratégia de segmentação de e-mail precisa ser ajustada.
\n\n\n\nA taxa de cancelamento de inscrição mede a porcentagem de destinatários que optaram por não receber mais e-mails da sua empresa. Uma alta taxa de cancelamento indica que você está enviando muitos e-mails ou que seus e-mails não são relevantes para os destinatários.
\n\n\n\n![\"pessoas-conversando-e-analisando-dados\"](\"https://beatz.com.br/wp-content/uploads/2023/06/10-Kpis-de-marketing_-confira-a-lista-atualizada-para-mensurar-seus-resultados-MEIO.png\" "\\"Equipe")
Por fim, a avaliação de desempenho é uma parte essencial da gestão de negócios. E, geralmente funciona para avaliar a performance de qualquer empresa. Os kpis de marketing que você precisa verificar para garantir que as suas estratégias estão trazendo resultados, são, por exemplo:
\n\n\n\nExistem muitas métricas para avaliar o desempenho da sua empresa, entretanto, é essencial escolher as que são relevantes para as metas do seu negócio. Logo, certifique-se de que os Kpis que você está usando estão alinhados com os seus objetivos, para que você possa avaliar com precisão se a sua estratégia de marketing está ajudando a impulsionar o crescimento da sua empresa.
\n\n\n\nPor fim, lembre-se de mensurar o desempenho de suas campanhas de marketing, ao mesmo tempo em que cria um plano de ação para melhorar os seus resultados.
\n\n\n\nGostou desse artigo? Então com certeza vai gostar de receber conteúdos assim em primeira mão, fique de olho no nosso blog e receba todas a novidades. Não esqueça de nos acompanhar também, nas redes sociais, (Instagram, Facebook ou LinkedIn) vai ser um prazer te ver por lá!
\n\n\n\nAté a próxima!
\n', 'KPIs de marketing: Confira a lista atualizada para mensurar seus resultados', 'Saiba como mensurar as suas estratégias de marketing e garanta melhores resultados para a sua empresa. ', 'publish', 'closed', 'open', '', 'kpis-de-marketing', '', 'https://beatz.com.br/blog/mudancas-de-marketing/\nhttps://beatz.com.br/blog/descubra-o-que-sao-os-anuncios-de-redirecionamento/\nhttps://beatz.com.br/blog/o-que-e-roas/', '2023-10-17 08:20:12', '2023-10-17 11:20:12', '', 0, 'https://beatz.com.br/?p=7261', 0, 'post', '', 0), (7264, 22, '2023-06-28 10:29:29', '2023-06-28 13:29:29', '\nPara começar, é importante entender a diferença entre marketing e vendas. O marketing é responsável por criar a estratégia de divulgação e comunicação da empresa, visando atrair potenciais clientes e gerar leads. Já em vendas, o objetivo é fechar negócios e converter esses leads para clientes efetivos.
\n\n\n\nEmbora cada área tenha suas próprias tarefas e responsabilidades, elas estão, de certa forma, ligadas e precisam trabalhar em conjunto. Isso quer dizer que para ter sucesso em vendas, é necessário que a equipe de marketing esteja alinhada com a equipes de vendas e assim, vice-versa.
\n\n\n\nA seguir, vou te apresentar algumas dicas para aliar esses dois setores e obter resultados ainda melhores.
\n\n\n\nO primeiro passo é estabelecer objetivos claros para cada área. Isso significa definir metas específicas, como o número de leads gerados, a taxa de conversão, o faturamento e o ROI.
\n\n\n\nCom objetivos claros e bem definidos, a equipe de marketing pode criar estratégias mais eficientes para gerar leads qualificados, enquanto a equipe de vendas pode focar em converter esses leads em clientes reais.
\n\n\n\nPortanto, é nesse momento que o analista de vendas vai fazer a mágica acontecer, ou seja, aplicar a estratégia. A partir da ultra segmentação, é possível criar uma estratégia até o momento da conversão.
\n\n\n\nÉ importante promover treinamentos e capacitações para qualificar ambas equipes e, permitir que elas entendam melhor as estratégias e objetivos da empresa. Além de também desenvolver habilidades complementares. Contar com um curso de marketing e vendas pode ser essencial para isso. Algumas formações rápidas que podem ser promovidas pela sua empresa são, por exemplo:
\n\n\n\nAlém do curso de marketing e vendas, para que as duas áreas trabalhem em conjunto, é primordial que haja uma comunicação constante. A equipe de marketing precisa entender as necessidades e desafios da equipe de vendas, assim como a equipe de vendas precisa estar atualizada sobre as ações de marketing em andamento.
\n\n\n\nIsso pode ser feito por meio de reuniões periódicas, comunicação por e-mail ou até mesmo por meio de ferramentas de gestão de projetos e colaboração, como o Trello ou o Asana.
\n\n\n\n![\"tela-mostrando-gráficos-e-métricas\"](\"https://beatz.com.br/wp-content/uploads/2023/06/6-Curso-de-marketing-e-vendas-veja-como-conciliar-os-dois-setores-MEIO.png\" "\\"Dados")
Lembre-se que apesar da internet disponibilizar essas plataformas, nada substitui a reunião entre equipes. Para isso, é necessário que todos participem e estejam engajados no desafio da empresa, para que o grupo possa resolver de maneira adequada.
\n\n\n\nOutra forma de alinhar as equipes de marketing e vendas é compartilhar dados e métricas relevantes. Isso pode incluir informações sobre o perfil dos clientes, comportamento de compra, resultados de campanhas de marketing e conversões de vendas.
\n\n\n\nAo compartilhar esses dados, a equipe de marketing pode ajustar suas estratégias para gerar leads mais qualificados, enquanto a equipe de vendas pode utilizar essas informações para abordar os clientes de forma mais eficiente e personalizada.
\n\n\n\nCrie campanhas integradas de marketing e vendas para obter melhores resultados. De tal forma que a equipe de marketing possa criar conteúdos relevantes para a jornada de compra do cliente, enquanto a equipe de vendas utiliza esse conteúdo para nutrir os leads e fechar negócios.
\n\n\n\nUm exemplo prático é a criação de conteúdo educativo, como eBooks ou webinars, com a finalidade de ser utilizados para atrair potenciais clientes e educá-los sobre a solução oferecida pela empresa. Compartilhe com a equipe de vendas para que eles também utilizem como uma ferramenta de vendas.
\n\n\n\nAlém disso, é possível utilizar outras estratégias integradas, como campanhas de e-mail marketing, anúncios direcionados e até mesmo eventos ou feiras que integrem as equipes.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/06/9.png\")
Para tornar o processo de conciliação entre as áreas mais eficiente, é recomendado utilizar ferramentas de automação de marketing e vendas. Essas ferramentas certamente ajudam a integrar as atividades das duas áreas, além de permitir a análise de métricas e resultados de forma mais eficiente.
\n\n\n\nAlgumas das principais ferramentas de automação de marketing e vendas incluem o Hubspot, o Marketo e o RD Station. Essas ferramentas têm como finalidade, ajudar a equipe de marketing a gerenciar campanhas de e-mail, automação de fluxos de nutrição de leads e análise de métricas, enquanto a equipe de vendas gerencia os leads.
\n\n\n\nSeguir as dicas acima, certamente, promoverão a integração das equipes de marketing e vendas de forma eficiente. Gerando leads qualificados e aumentando as conversões de vendas. Com uma abordagem integrada, as duas áreas vão trabalhar em sinergia para alcançar os objetivos da empresa e garantir o sucesso dos negócios.
\n\n\n\nGostou do nosso conteúdo? Então, acesse o nosso blog e confira as outras dicas que preparamos pra você! Nos acompanhe também nas redes sociais. (Instagram, Facebook ou LinkedIn)
\n\n\n\nAté a próxima.
\n', 'Curso de marketing e vendas: veja como conciliar os dois setores', 'Veja como aliar esses dois setores de forma eficiente!', 'publish', 'closed', 'open', '', 'curso-de-marketing-e-vendas', '', 'https://beatz.com.br/blog/aumente-seus-resultados-com-vendas-e-marketing/\nhttps://beatz.com.br/blog/metricas-de-marketing/\nhttps://beatz.com.br/blog/mudancas-de-marketing/', '2023-09-19 09:28:00', '2023-09-19 12:28:00', '', 0, 'https://beatz.com.br/?p=7264', 0, 'post', '', 0), (7269, 20, '2023-06-26 10:26:12', '2023-06-26 13:26:12', '\nSe você é um profissional de marketing, provavelmente já ouviu falar em CRM. Mas você sabe exatamente o que é, e quais os benefícios que essa ferramenta pode oferecer para a sua estratégia de marketing?
\n\n\n\nNeste texto, vou explicar tudo o que você precisa saber sobre a ferramenta e como ela vai te ajudar a otimizar as suas ações de marketing. Ficou curioso?
\n\n\n\nEntão, continue a Leitura
\n\n\n\nCRM é a sigla para ‘Customer Relationship Management’, ou Gestão de Relacionamento com o Cliente, em português. Como o nome sugere, é uma ferramenta que ajuda as empresas a gerenciar o relacionamento com seus clientes de forma mais eficiente e organizada. Mas como isso é feito?
\n\n\n\nBasicamente, o CRM é uma ferramenta que permite centralizar todas as informações dos clientes em um só lugar. Isso inclui dados pessoais, histórico de compras, interações com a empresa em diferentes canais, entre outros. Com essas informações em mãos, a empresa consegue ter uma visão mais completa e detalhada de cada cliente, o que ajuda a criar ações de marketing mais personalizadas e eficazes.
\n\n\n\nEntretanto, os benefícios não param por aí. Dentre as principais vantagens que essa ferramenta oferece para a otimização de suas estratégias de marketing, temos, por exemplo:
\n\n\n\nCom o CRM, é possível segmentar sua base de clientes, levando em consideração alguns critérios, como: faixa etária, localização, interesses, entre outros. Isso permite que a empresa crie campanhas de marketing mais direcionadas e personalizadas para cada grupo de clientes, o que aumenta as chances de conversão.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/06/5.png\")
A ferramenta possibilita automatizar processos de marketing, como o envio de e-mails, a criação de campanhas de mídia paga e a gestão de redes sociais. Portanto, isso não só economiza tempo e recursos da equipe de marketing, como também, ajuda a garantir que as ações sejam realizadas de forma consistente e eficiente.
\n\n\n\nCom o auxílio do CRM, a empresa consegue acompanhar de perto as métricas de marketing, tais como: taxa de conversão, ROI e engajamento. Isso permite que a empresa avalie a eficácia de suas campanhas e ajuste a sua estratégia de acordo com os resultados obtidos.
\n\n\n\nGoogle Analytics e Mailchimp, por exemplo. Isso permite que a empresa tenha uma visão mais completa e integrada de suas ações de marketing e possa tomar decisões mais informadas.
\n\n\n\nA equipe de marketing passa a se comunicar de forma mais eficiente e integrada com outras áreas da empresa, como vendas e atendimento ao cliente. Dessa forma permite que a empresa trabalhe de forma mais alinhada e coesa, o que contribui para a melhor experiência do cliente.
\n\n\n\nPor fim, é importante lembrar que essa ferramenta não é uma solução mágica para todos os problemas de marketing. Ele é uma ferramenta que deve ser usada em conjunto com outras estratégias de negócios para garantir o sucesso da empresa.
\n\n\n\n![\"colegas-de-trabalho-olhando-gráficos-no-computador\"](\"https://beatz.com.br/wp-content/uploads/2023/06/5-CRM-o-que-e-e-quais-os-seus-beneficios-MEIO.png\" "\\"Colegas")
Além dos benefícios apresentados acima, o CRM também gera a possibilidade de criar campanhas de marketing mais efetivas por meio da análise de dados. Com a coleta de informações dos clientes, a empresa certamente, entende melhor suas preferências, comportamentos e necessidades, o que permite a criação de ações de marketing mais relevantes e personalizadas. Dessa forma é possível identificar padrões e tendências de consumo, o que vai ser útil na elaboração de estratégias de longo prazo.
\n\n\n\nO CRM contribui para outras áreas do negócio, como a gestão de vendas e o atendimento ao cliente. Ao passo que com as informações centralizadas em um só lugar, a equipe de vendas tem acesso a um histórico completo de cada cliente, o que sem dúvidas ajuda na identificação de oportunidades de venda e no aumento da efetividade das negociações.
Entretanto, para aproveitar ao máximo os benefícios do CRM, é primordial escolher uma plataforma que atenda às necessidades da sua empresa e que seja fácil de usar. A seguir, vou te apresentar algumas opções:
\n\n\n\nÉ uma das plataformas de CRM mais populares e completas do mercado. Pois, oferece uma série de recursos para gestão de vendas e marketing, incluindo gestão de leads, automação de marketing, análise de dados e ferramentas de colaboração. Além disso, a plataforma é altamente personalizável e adaptada às necessidades específicas de cada negócio.
\n\n\n\nÉ uma plataforma de marketing e vendas que oferece diversas ferramentas para auxiliar empresas em suas estratégias de inbound marketing. O HubSpot conta com recursos para gestão de leads, automação de marketing, criação de landing pages, análise de dados e outras funcionalidades. Além disso, a plataforma oferece um CRM gratuito que pode ser integrado a outras ferramentas da plataforma.
\n\n\n\nÉ uma plataforma de automação de marketing brasileira que oferece uma série de recursos para auxiliar empresas na gestão de suas estratégias de marketing digital. A plataforma conta com ferramentas de gestão de leads, e-mail marketing, mídias sociais, SEO, automação de fluxos de nutrição e outras funcionalidades para otimizar as ações de marketing e aumentar a efetividade das campanhas. Além disso, o RD Station oferece suporte técnico e treinamento para seus clientes, o que contribui para o sucesso das estratégias implementadas. A plataforma é bastante popular no mercado brasileiro e é utilizada por empresas de diferentes segmentos e tamanhos.
\n\n\n\nO CRM não é uma solução isolada e deve ser usada em conjunto com outras estratégias de negócios para garantir o sucesso da empresa. Gostou de saber mais sobre essa ferramenta?
\n\n\n\nEntão com certeza vai gostar de acessar o nosso blog e receber conteúdos como esse, em primeira mão. Nos acompanhe também nas redes sociais (Instagram, Facebook ou LinkedIn) e fique por dentro dos últimos acontecimentos no marketing digital.
\n\n\n\nTe vejo em breve!
\n', 'CRM: o que é quais seus benefícios?', 'Otimize os seus resultados e obtenha mais lucro em menos tempo!', 'publish', 'closed', 'open', '', 'crm-beneficios-otimizacao', '', '\nhttps://beatz.com.br/blog/estrategia-de-marketing-industrial/', '2023-06-22 10:55:35', '2023-06-22 13:55:35', '', 0, 'https://beatz.com.br/?p=7269', 0, 'post', '', 0), (7276, 13, '2023-03-07 11:10:47', '2023-03-07 14:10:47', '', 'Maior Publicitário do Brasil TOPO', '', 'inherit', '', 'closed', '', 'maior-publicitario-do-brasil-topo-2', '', '', '2023-03-07 11:10:47', '2023-03-07 14:10:47', '', 7180, 'https://beatz.com.br/wp-content/uploads/2023/03/Maior-Publicitario-do-Brasil-TOPO.png', 0, 'attachment', 'image/png', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (7277, 22, '2023-07-02 10:34:26', '2023-07-02 13:34:26', '\nSe você é dono de uma empresa que produz ou vende produtos industriais sabe que muitas vezes é difícil alcançar novos clientes ou fidelizados. Mas, fique tranquilo! Pois, o inbound marketing industrial deve ser a solução para os seus problemas. nesse artigo eu vou te mostrar como aplicar essa estratégia e aumentar as suas vendas. Quer saber mais?
\n\n\n\nEntão, leia o artigo abaixo!
\n\n\n\nO inbound marketing é uma estratégia que busca atrair clientes em potencial, estabelecendo uma relação duradoura e de confiança entre a marca e o lead. Para isso, a empresa investe na produção de conteúdos originais, de qualidade e, relevantes que, futuramente poderão converter e fidelizar o cliente. O inbound marketing industrial, funciona da mesma maneira, ele busca atrair a atenção do público-alvo oferecendo informações valiosas e solucionando os seus problemas.
\n\n\n\nEm primeiro lugar, é preciso entender que os clientes que buscam produtos industriais geralmente têm necessidades específicas e complexas. Por isso, é importante oferecer conteúdos que os ajudem a entender melhor o seu negócio e os produtos que você oferece.
\n\n\n\nCriar um blog ou site com conteúdo de qualidade sobre o seu setor de atuação é uma das maneiras que pode te ajudar a alcançar mais clientes. Se a sua empresa fabrica máquinas para a indústria alimentícia, por exemplo, você pode criar conteúdo sobre as tendências do setor, os desafios enfrentados pelos produtores de alimentos e as soluções oferecidas pelas suas máquinas.
\n\n\n\nO intuito é ajudar o cliente a entender melhor a sua empresa e a tomar decisões mais informadas na hora de fazer negócios com você.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/06/8-1.png\")
O inbound marketing industrial é também utilizado para nutrir leads, ou seja, manter um contato frequente com clientes em potencial, que ainda não estão prontos para fazer negócios. Por exemplo, se um cliente acessa o seu site e baixa um e-book sobre as tendências da indústria alimentícia, você pode enviar e-mails com conteúdos relacionados para manter o engajamento do mesmo. Logo, quando ele estiver pronto para fazer negócios, vocês já terão construído uma relação de confiança.
\n\n\n\nOutra maneira de aplicar essa estratégia é por meio das redes sociais. Embora muitas empresas acreditem que as redes sociais não são relevantes para o setor industrial, a verdade é que elas são muito úteis para aumentar a visibilidade da sua marca. Ao criar conteúdo relevante e compartilhá-lo nas redes sociais, você consegue atrair novos clientes e manter os atuais engajados.
\n\n\n\nNo entanto, é importante lembrar que o inbound marketing industrial é uma estratégia de longo prazo. Embora os resultados possam demorar um pouco para aparecer, a ideia é que, ao criar um relacionamento de confiança, você possa construir uma base sólida de clientes fiéis e engajados. E, por isso, é importante ser consistente na produção de conteúdo e na execução da estratégia.
\n\n\n\n![\"mulher-sorrindo-e-apertando-a-mão-do-cliente\"](\"https://beatz.com.br/wp-content/uploads/2023/06/8-Inbound-marketing-industrial_-veja-como-essa-estrategia-pode-ajudar-a-sua-empresa-MEIO.png\" "\\"Proximidade")
Ao investir em conteúdo educativo, informativo e útil para a sua audiência, sua empresa consegue estabelecer autoridade no mercado e assim, uma maior proximidade com o cliente. Além disso, permite que a sua empresa acompanhe o comportamento do consumidor ao longo de todo o processo de compra, desde a descoberta até a fidelização.
\n\n\n\nCom a utilização de técnicas como SEO, conteúdos em redes sociais, e-mail marketing e automação de marketing, é possível criar um fluxo de nutrição de leads que transforma visitantes do site em clientes potenciais, e por conseguinte em clientes reais. Tudo isso com um custo menor do que as estratégias tradicionais de marketing.
\n\n\n\nO inbound marketing industrial também te ajuda a garantir mais visibilidade e fortalecer a sua marca no mercado. Pois, ao criar conteúdo de qualidade e relevante você estará mostrando aos seus clientes que a sua empresa é uma autoridade no assunto e que se preocupa em oferecer soluções para as suas necessidades. Isso ajuda a construir uma imagem positiva da sua empresa e a diferenciá-la da concorrência.
\n\n\n\nApesar de todos os benefícios que esse método traz, é importante lembrar que o inbound marketing industrial não é uma solução mágica. Ele deve ser utilizado em conjunto com outras estratégias. Cada empresa é única e deve avaliar quais estratégias funcionam melhor para o seu negócio.
\n\n\n\nPor fim, para implementar uma estratégia de inbound marketing industrial efetiva, é importante contar com profissionais capacitados, desde a produção de conteúdo até a análise de métricas. Se a sua empresa não possui um setor de marketing interno, pode ser interessante contratar uma agência especializada em inbound marketing para ajudá-la nesse processo.
\n\n\n\nAqui na Beatz contamos com profissionais especializados em inbound marketing e em marketing de conteúdo. Com certeza um de nossos consultores poderá te ajudar a traçar estratégias e alcançar os resultados que deseja. Se você quiser saber mais sobre esse assunto, ou tem alguma dúvida sobre isso, entre em contato com a gente!
\n\n\n\nGostou desse conteúdo? Então, não deixe de acessar o nosso blog e ficar por dentro dos materiais exclusivos que disponibilizamos por lá! Nos acompanhe também, nas redes sociais, (Instagram, Facebook ou LinkedIn) vai ser um prazer te encontrar por lá!
\n\n\n\nAté a próxima!
\n', 'Inbound Marketing Industrial: Veja como essa estratégia pode ajudar sua empresa.', 'Saiba como esse método pode te ajudar a atrair mais clientes e aumentar as suas vendas!', 'publish', 'closed', 'open', '', 'inbound-marketing-industrial', '', '\nhttps://beatz.com.br/blog/ferramentas-de-marketing/', '2023-06-22 11:06:37', '2023-06-22 14:06:37', '', 0, 'https://beatz.com.br/?p=7277', 0, 'post', '', 0), (7278, 22, '2023-06-24 10:21:05', '2023-06-24 13:21:05', '\nSe você é proprietário de uma pequena ou média empresa, provavelmente sabe o quanto é importante aparecer bem posicionado nos resultados de pesquisa do Google. Afinal, isso faz toda a diferença na hora de atrair novos clientes e aumentar as vendas. E uma das melhores maneiras de garantir destaque para sua nesse mecanismo de busca é por meio do ‘Google Meu Negócio’. Se você ainda não conhece essa ferramenta ou não sabe como utilizá-la, este texto é para você.
\n\n\n\nAntes de começar, é importante destacar que o Google Meu Negócio é uma plataforma gratuita do Google que permite que empresas cadastrem informações relevantes sobre seus negócios, como: endereço, telefone, horário de funcionamento, fotos, entre outros.
\n\n\n\nAgora que você já sabe o que é o Google Meu Negócio, vamos às dicas para utilizá-lo da melhor maneira possível!
\n\n\n\nÉ crucial compreender o funcionamento da plataforma. Portanto, reserve um período para se familiarizar com a ferramenta e entender sua operação.
\n\n\n\nIsso o deixará mais bem-preparado e habilitado para aproveitar todas as funcionalidades oferecidas pelo Google Meu Negócio.
\n\n\n\nEntão, caso não saiba por onde começar, continue sua leitura e veja mais informações sobre essa ferramenta.
\n\n\n\nO primeiro passo para utilizar o Google Meu Negócio é cadastrar todas as informações relevantes da sua empresa. Isso inclui endereço completo, telefone, e-mail, site, horário de funcionamento, entre outros. Certifique-se de que todas as informações estão corretas e atualizadas, para que os usuários encontrem sua empresa com facilidade.
\n\n\n\nAo cadastrar as informações da sua empresa no Google Meu Negócio, é importante utilizar palavras-chave relevantes para o seu empreendimento. Por exemplo, se você tem uma loja de roupas femininas em São Paulo, é importante utilizar palavras-chave como “loja de roupas femininas”, “moda feminina”, “São Paulo” e outras relacionadas a sua empresa. Certamente, isso irá aumentar as chances do seu negócio aparecer nos resultados de pesquisa do Google.
\n\n\n\nOutra dica importante é adicionar fotos da sua empresa no Google Meu Negócio. Isso inclui fotos do interior e exterior do seu estabelecimento, produtos ou serviços oferecidos, equipe, entre outras. As fotos ajudam a tornar sua empresa mais atraente para os usuários e, portanto, fazer diferença na hora de escolher entre uma empresa e outra.
\n\n\n\n![\"Google](\"https://beatz.com.br/wp-content/uploads/2023/06/4-COMO1-1.png\" "\\"Google")
As avaliações são uma das formas mais eficientes de aumentar a credibilidade e a confiança da sua empresa para potenciais clientes. Por isso, incentive seus clientes a deixarem avaliações sobre a sua empresa. Para isso, você pode pedir que deixem uma avaliação após a compra, por exemplo, ou oferecer algum desconto ou benefício em troca da avaliação.
\n\n\n\nO Google Meu Negócio também oferece o recurso de postagens, dessa forma publica informações relevantes sobre seu negócio, como por exemplo: promoções, eventos, lançamentos de produtos, entre outros. As postagens aparecem nos resultados de pesquisa do Google e sem dúvidas ajudam a atrair novos clientes para sua empresa.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/06/1.png\")
Por fim, é importante acompanhar as métricas do Google Meu Negócio para entender como a sua empresa está se saindo e, você pode fazer essa analise diretamente na plataforma Algumas das principais métricas que você deve ficar de olho são:
\n\n\n\nAo acompanhar essas métricas, você poderá identificar o que está funcionando bem e o que precisa ser melhorado no seu perfil. Por exemplo, se você perceber que a sua empresa está recebendo muitas visualizações, mas poucos cliques, por certo é necessário revisar suas descrições ou fotos para torná-las mais atraentes para os usuários.
\n\n\n\nAlém disso, é importante lembrar que o Google Meu Negócio é uma ferramenta em constante evolução e, por isso, é importante ficar atento às atualizações e novidades da plataforma. Mantenha-se informado e atualize seu perfil regularmente para garantir que a sua empresa continue aparecendo nos resultados de pesquisa do Google e atraia novos clientes.
\n\n\n\nPara ter conferir mais conteúdos como esse, acesse o nosso blog. Além disso, temos também, vídeos em nosso canal do YouTube com dicas e tutoriais práticos sobre marketing digital. E não se esqueça de nos acompanhar nas redes sociais (Instagram, Facebook ou LinkedIn) para ficar por dentro das novidades e atualizações do mundo do marketing digital.
\n', 'Como usar o Google meu negócio, garantindo destaque para a sua empresa nos resultados de pesquisa.', 'Saiba como ficar bem posicionado no mecanismo de busca mais famoso do mundo e aumente os seus clientes!\n', 'publish', 'closed', 'open', '', 'como-usar-o-google-meu-negocio-2', '', '\nhttps://beatz.com.br/blog/3-maneiras-comprovadas-de-aumentar-o-seu-ranking-no-google/', '2023-09-19 09:30:02', '2023-09-19 12:30:02', '', 0, 'https://beatz.com.br/?p=7278', 0, 'post', '', 0), (7283, 42, '2023-03-08 09:17:48', '2023-03-08 12:17:48', '\nA segurança cibernética é fundamental para empresas de todos os tamanhos e setores, pois, a maioria dos negócios hoje em dia, depende da tecnologia e da internet para operar. As ameaças cibernéticas, como ataques de hackers, podem levar à perda de dados, interrupção de serviços, roubo de propriedade intelectual e financeira, danos à reputação e perda de confiança dos seus clientes.
\n\n\n\nPara tirar suas dúvidas sobre Segurança Cibernética para Empresas, convidamos o André Bernardo e o Denny Roger, da Strati, especialistas em cibersegurança, para bater um papo.
\n\n\n\nAcompanhe essa conversa super interessante e aprimore seu conhecimento sobre o tema!
\n\n\n\n🔔 Ative as notificações do canal para ser avisado quando algum episódio for lançado no Beatz Podcast, para não perder os próximos episódios.
\n\n\n\nSe você gosta de conteúdos de marketing, vendas e empreendedorismo, não deixe de acessar o nosso blog. Nele, você pode encontrar materiais exclusivos que te ajudarão a alavancar a sua empresa!
\n\n\n\nAcesse agora mesmo, clicando no link abaixo!
\n\n\n\n\n\n\n\n#TecnologiaDaInformação #SegurançaDaInformação #TI #Strati #MarketingDigital #Beatz
\n', 'Segurança Cibernética para empresas com André Bernardo e Denny Roger - Podcast #63', '', 'publish', 'closed', 'closed', '', 'seguranca-cibernetica-para-empresas-com-especialistas-da-str', '', '', '2023-03-30 11:52:59', '2023-03-30 14:52:59', '', 0, 'https://beatz.com.br/?post_type=podcast&p=7283', 0, 'podcast', '', 0), (7284, 42, '2023-03-08 08:56:39', '2023-03-08 11:56:39', '\"MP3\". Lançado: 2023.', 'MP3', '', 'inherit', 'closed', 'closed', '', 'mp3-3', '', '', '2023-03-08 08:57:57', '2023-03-08 11:57:57', '', 7283, 'https://beatz.com.br/wp-content/uploads/2023/03/MP3-1.mp3', 0, 'attachment', 'audio/mpeg', 0), (7285, 42, '2023-03-08 08:59:06', '2023-03-08 11:59:06', '', 'TANQUE', 'tanque-industrial', 'inherit', 'closed', 'closed', '', 'spotify-19', '', '', '2023-03-10 12:40:21', '2023-03-10 15:40:21', '', 7283, 'https://beatz.com.br/wp-content/uploads/2023/03/Spotify-1.png', 0, 'attachment', 'image/png', 0), (7286, 42, '2023-03-08 09:03:49', '2023-03-08 12:03:49', 'Argamassa anticorrosiva', 'Thumb site', 'argamassa-para-industria', 'inherit', 'closed', 'closed', '', 'thumb-site-19', '', '', '2023-03-10 12:39:19', '2023-03-10 15:39:19', '', 7283, 'https://beatz.com.br/wp-content/uploads/2023/03/Thumb-site-1.png', 0, 'attachment', 'image/png', 0), (7287, 14, '2023-06-30 10:32:04', '2023-06-30 13:32:04', '\nO Inbound Marketing, também conhecido como “Marketing de atração” é uma estratégia que visa atrair potenciais clientes por meio de conteúdos relevantes e personalizados. A abordagem desse método é baseada no conceito de que os consumidores têm cada vez mais controle sobre o processo de compra e, por isso, precisam ser conquistados de forma mais sutil. O objetivo é estabelecer um relacionamento com o público-alvo, criando uma conexão baseada em confiança e empatia.
\n\n\n\nPor outro lado, Outbound Marketing, traz uma abordagem tradicional de marketing, na qual as empresas vão atrás dos clientes por meio de anúncios, telemarketing, outdoors, entre outros. Essa estratégia é mais invasiva e menos personalizada do que o Inbound. Mas, ainda assim, é útil e eficaz para muitas empresas.
\n\n\n\nAgora que você já conhece o básico, entenda mais sobre a aplicação dessas estratégias e garanta mais sucesso para a sua empresa. Ficou interessado?
\n\n\n\nEntão, continue a leitura abaixo!
\n\n\n\nO Inbound Marketing é uma técnica que se concentra em atrair clientes por meio de conteúdo relevante, educando-os sobre um assunto específico e construindo uma relação de confiança e a longo prazo com o lead.
\n\n\n\nPara aplicar essa estratégia, é preciso conhecer e entender muito bem o seu público-alvo. Para isso, é necessário realizar uma pesquisa de mercado e descobrir o que o seu potencial cliente espera de você, quais as dores dele e o que ele procura na internet.
\n\n\n\nApós a coleta dessas informações, é possível criar uma estratégia de conteúdo personalizada e assim, atender às necessidades e problemas do seu público. O conteúdo pode ter diferentes formatos como:
\n\n\n\nAcima de tudo precisa ser relevante, original e útil para o público-alvo. Além disso, o Inbound Marketing também envolve a criação de estratégias de SEO (Search Engine Optimization), que tendem a aumentar o tráfego orgânico do site ou texto da empresa.
\n\n\n\nO Outbound Marketing é a estratégia de marketing tradicional, que se concentra em atrair clientes por meio de publicidade, telemarketing e outras formas de comunicação. Essa abordagem é menos personalizada do que o Inbound. Mas, ainda assim é muito utilizada.
\n\n\n\nO objetivo do Outbound Marketing é alcançar um grande número de pessoas de uma só vez, com a intenção de gerar um interesse imediato pela marca ou produto anunciado. As empresas que utilizam essa estratégia geralmente investem em anúncios em mídias ou campos tradicionais, como, por exemplo:
\n\n\n\nUma das principais vantagens dessa abordagem é a capacidade de alcançar um grande número de pessoas em um curto período de tempo. Isso pode ser especialmente útil para empresas que precisam gerar resultados imediatos, como em lançamentos de produtos ou promoções sazonais.
\n\n\n\nNo entanto, essa abordagem tem algumas desvantagens. A primeira delas é que ela pode ser bastante invasiva e irritante para os consumidores, afinal, ninguém gosta de ser interrompido por uma propaganda enquanto está assistindo a um vídeo ou lendo um artigo.
\n\n\n\nAlém disso, outro ponto importante a ser considerado é o custo. O Outbound Marketing para funcionar de forma efetiva, geralmente, requer um grande investimento financeiro. O que pode ser, um obstáculo para pequenas e médias empresas que não têm orçamento suficiente para investir nesse tipo de campanha.
\n\n\n\nAgora que você já sabe o que significa Inbound e Outbound Marketing, vamos falar sobre as principais diferenças entre essas duas estratégias. Ficou curioso?
\n\n\n\nSaiba tudo a seguir!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/06/7-Inbound-e-outbound-marketing_-tudo-o-que-voce-precisa-saber-para-diferenciar-as-estrategias-MEIO.png\")
A primeira diferença entre essas estratégias é o foco. O Inbound se concentra em atrair clientes por meio de conteúdo, enquanto o Outbound Marketing busca alcançar um grande número de pessoas de uma só vez.
\n\n\n\nA segunda diferença é a abordagem. O Inbound Marketing é mais sutil e menos invasivo do que o Outbound Marketing. Ele se baseia em educar o público e construir um relacionamento a longo prazo e de confiança com o cliente, enquanto o Outbound Marketing é mais direto e focado na venda imediata.
\n\n\n\nA terceira diferença é a personalização. O Inbound Marketing é altamente personalizado, com base nas necessidades e interesses do público-alvo. Já o Outbound Marketing é menos personalizado, buscando alcançar um grande número de pessoas ao mesmo tempo, sem levar em conta suas necessidades individuais.
\n\n\n\nPor fim, a quarta diferença é o custo. O Inbound Marketing geralmente requer um investimento menor do que o Outbound Marketing, já que é baseado em conteúdo orgânico e na construção de relacionamentos. Por outro lado, o Outbound Marketing pode ser bastante caro, especialmente em mídias tradicionais.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/06/8.png\")
A resposta para essa pergunta vai depender de uma série de fatores, tais como:
\n\n\n\nDe modo geral, o Inbound Marketing é uma estratégia mais adequada para empresas que buscam construir relacionamentos duradouros com o público-alvo e gerar leads qualificados ao longo do tempo. Já o Outbound Marketing serve para atender empresas que precisam de resultados imediatos
\n\n\n\nNo entanto, é importante lembrar que as duas estratégias podem ser complementares e, utilizadas juntas podem alcançar resultados ainda melhores. É essencial entender as necessidades e os desejos do seu público-alvo e estabelecer uma estratégia que seja eficaz em alcançá-los e convertê-los em clientes leais. Seja através do Inbound, Outbound ou de uma combinação das duas abordagens, o importante é manter-se sempre atualizado e adaptar sua estratégia conforme as necessidades do mercado
\n\n\n\nVale ressaltar que para escolher a melhor técnica para a sua empresa, é ideal que você consulte profissionais especializados na área, visto que, eles podem te ajudar a encontra a melhor solução para o seu negócio.
\n\n\n\nAqui na Beatz encontramos no Inbound marketing uma forma eficaz de entregar aos nossos clientes os resultados que eles desejam. Se você quiser saber como essa estratégia pode ser aplicada na sua empresa, entre em contato com a gente. Um de nossos especialistas, certamente, vai te ajudar a encontrar a sua solução ideal.
\n\n\n\nGostou do nosso conteúdo? Então, acesse o nosso blog e confira os materiais exclusivos que disponibilizamos por lá! Não esqueça de também nos acompanhar nas redes sociais, (Instagram, Facebook ou LinkedIn) vai ser um prazer te encontrar por lá!
\n\n\n\nAté logo!
\n', 'Inbound e Outbound marketing: tudo o que você precisa saber para diferenciar as estratégias.', 'Aprenda a usar essas técnicas essenciais e garanta mais sucesso para o seu negócio!', 'publish', 'closed', 'open', '', 'inbound-e-outbound-marketing', '', '\nhttps://beatz.com.br/blog/como-encontrar-o-seu-publico-alvo/', '2023-07-06 11:41:53', '2023-07-06 14:41:53', '', 0, 'https://beatz.com.br/?p=7287', 0, 'post', '', 0), (7291, 14, '2023-07-10 10:45:38', '2023-07-10 13:45:38', '\nNesse momento de grande evolução digital e tecnológica que vivemos, é fundamental estar sempre atualizado e em busca de novas estratégias para alcançar o sucesso. Aqui na Beatz estamos sempre atentos as novidades de mercado, procurando as melhores formas de implementá-las.
\n\n\n\nPensando nisso, nesse texto, reuni algumas tendências de marketing que vem dando ótimos resultados para os nossos clientes. Quer saber quais são elas?
\n\n\n\nEntão, leia o artigo, abaixo!
\n\n\n\nUma das tendências de marketing mais importantes nos últimos anos é a criação de conteúdo de qualidade. As empresas estão investindo mais tempo e recursos na produção de materiais relevantes, úteis e interessante para o seu público-alvo.
\n\n\n\nLogo, a produção do conteúdo de qualidade ajuda a aumentar a visibilidade da marca, a gerar leads, construir relacionamentos duradouros com os clientes e, também, a estabelecer a autoridade da marca em seu setor.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/06/7-1.png\")
A automação de marketing é outra tendência que certamente está gerando excelentes resultados para nossos clientes. Ao automatizar tarefas de marketing, como e-mails, mídias sociais e campanhas de publicidade, as empresas conseguem economizar tempo e recursos valiosos.
\n\n\n\nAlém disso, a automação de marketing pode ajudar a personalizar a experiência do cliente, o que é fundamental para aumentar o engajamento e a conversão. Por exemplo, ao usar a automação de marketing, é possível enviar e-mails personalizados com ofertas relevantes para cada cliente com base em seu comportamento e histórico de compra.
\n\n\n\nOs vídeos têm sido uma tendência de marketing em ascensão nos últimos anos, visto que, são uma maneira eficaz de contar a história da marca, apresentar produtos e serviços e criar um envolvimento emocional com o público.
\n\n\n\nAlém de que, o vídeo é um formato versátil que pode ser usado em várias plataformas de marketing, como: sites, mídias sociais, e-mails e publicidade. Com a popularidade do vídeo no mundo digital, as empresas que não adotam essa estratégia acabam perdendo uma grande oportunidade de se conectar com o seu público.
\n\n\n\nA inteligência artificial (IA) é uma tendência que está revolucionando o mundo do marketing. A IA pode ajudar as empresas a analisar grandes quantidades de dados e a tomar decisões mais informadas sobre suas estratégias de marketing.
\n\n\n\nAlém disso, a IA pode ajudar a personalizar a experiência do cliente, melhorar a segmentação e automatizar tarefas de marketing. Criando, por exemplo: chatbots que interagem com os clientes em tempo real, fornecendo respostas rápidas e relevantes para suas perguntas.
\n\n\n\nTemos também o famoso ChatGPT que pode ser usado como base para textos e copys.
\n\n\n\n![\"Computador-mostra-vários-dados-e-graficos-coloridos\"](\"https://beatz.com.br/wp-content/uploads/2023/06/12-Tendencias-de-marketing-que-estao-gerando-os-melhores-resultados-para-os-nosso-clientes-MEIO.png\" "\\"Tecnologia")
O SEO local está ganhando destaque nos últimos anos, principalmente para empresas que têm uma presença física. Pois, ele envolve a criação de conteúdo localmente relevante, a inclusão de informações precisas sobre a empresa em diretórios locais e a obtenção de avaliações positivas dos clientes. Isso ajuda a construir a autoridade da marca na região e a aumentar as chances de que os clientes encontrem a empresa quando precisarem.
\n\n\n\nEssas são, sem dúvidas, algumas tendências de marketing que estão gerando excelentes resultados para os nossos clientes. No entanto, é importante lembrar que cada empresa é única e as estratégias de marketing devem ser adaptadas às suas necessidades e objetivos específicos. Por isso, é fundamental que você conte com uma agência de marketing experiente que possa fornecer soluções personalizadas para ajudar a sua empresa a crescer e a alcançar o sucesso. Quer saber como a Beatz pode te ajudar?
\n\n\n\nEntão, continue a leitura, a seguir!
\n\n\n\nAqui na Beatz, utilizamos todo o poder do inbound marketing, aliado ao nosso método ‘Trust Marketing’ ou ‘marketing de confiança’ para ajudar a sua empresa a alcançar os melhores resultados.
\n\n\n\nAlinhamos as suas metas e objetivos, traçamos uma estratégia eficiente e a aplicamos de forma personalizada e única para a sua empresa. Além disso, fazemos análises e avaliações constantes e, sempre que necessário investimos em mudanças, para que, o seu negócio não pare de crescer.
\n\n\n\nSe você quer ter mais resultados, implementando algumas dessas tendências de marketing na sua empresa, entre em contato com a gente! Nossos especialistas estão prontos para ajudá-lo a alavancar o seu negócio.
\n\n\n\nGostou desse conteúdo? Então, não deixe de acompanhar o nosso blog e ficar por dentro de todos os materiais exclusivos que preparamos para você! Nos acompanhe também nas redes sociais e fique por dentro de todas as novidades do mercado (Instagram, Facebook ou LinkedIn).
\n\n\n\nAté a próxima!
\n', 'Tendências de marketing que estão gerando os melhores resultados para nossos clientes!', 'Conheça as estratégias aplicadas pela Beatz que tem trazido resultados sensacionais', 'publish', 'closed', 'open', '', 'tendencias-de-marketing', '', '\nhttps://beatz.com.br/blog/dicas-para-gerar-trafego-organico/', '2023-12-08 08:53:29', '2023-12-08 11:53:29', '', 0, 'https://beatz.com.br/?p=7291', 0, 'post', '', 0), (7298, 43, '2023-03-09 13:55:26', '2023-03-09 16:55:26', '', 'image', '', 'inherit', '', 'closed', '', 'image-33', '', '', '2023-03-09 13:55:26', '2023-03-09 16:55:26', '', 0, 'https://beatz.com.br/wp-content/uploads/2023/03/image.png', 0, 'attachment', 'image/png', 0), (7310, 25, '2023-03-13 17:54:08', '2023-03-13 20:54:08', '', '12', '', 'inherit', '', 'closed', '', '12-3', '', '', '2023-03-13 17:54:08', '2023-03-13 20:54:08', '', 7042, 'https://beatz.com.br/wp-content/uploads/2023/03/12.png', 0, 'attachment', 'image/png', 0), (7314, 42, '2023-03-15 15:00:00', '2023-03-15 18:00:00', '\nO processo de gestão de canais, já é uma estratégia bastante difundida entre inúmeros segmentos. Isso porque, é o método responsável por: organizar, planejar, mensurar e propor mudanças para a forma como o produto chega até o consumidor.
\n\n\n\nPara que isso se concretize, é preciso haver o engajamento de diversas áreas de uma empresa. Logística, vendas e marketing são apenas alguns desses setores.
\n\n\n\nCom a popularidade e eficiência comprovada do método, nos sentimos na obrigação de trazer esse conteúdo para você. Para compor essa conversa, convidamos o Rafael Rez, autor do livro Marketing de Conteúdo: A Moeda do Século XXI, e fundador da agência Web Estratégica.
\n\n\n\nFique aí e não perca esse bate papo importantíssimo.
\n', 'Gestão de Canais para eficiência do Funil de Vendas com Rafael Rez - Podcast #64', '', 'publish', 'closed', 'closed', '', 'gestao-de-canais-para-eficiencia-do-funil-de-vendas-com-rafael-rez', '', '', '2023-03-30 11:54:36', '2023-03-30 14:54:36', '', 0, 'https://beatz.com.br/?post_type=podcast&p=7314', 0, 'podcast', '', 0), (7315, 42, '2023-03-15 13:36:03', '2023-03-15 16:36:03', '\"MP3\". Lançado: 2023.', 'MP3', '', 'inherit', 'closed', 'closed', '', 'mp3-4', '', '', '2023-03-15 14:03:30', '2023-03-15 17:03:30', '', 7314, 'https://beatz.com.br/wp-content/uploads/2023/03/MP3-2.mp3', 0, 'attachment', 'audio/mpeg', 0), (7316, 42, '2023-03-15 14:03:31', '2023-03-15 17:03:31', '', 'Spotify', '', 'inherit', '', 'closed', '', 'spotify-20', '', '', '2023-03-15 14:03:31', '2023-03-15 17:03:31', '', 7314, 'https://beatz.com.br/wp-content/uploads/2023/03/Spotify-2.png', 0, 'attachment', 'image/png', 0), (7317, 42, '2023-03-15 14:03:42', '2023-03-15 17:03:42', '', 'Thumb site', '', 'inherit', '', 'closed', '', 'thumb-site-20', '', '', '2023-03-15 14:03:42', '2023-03-15 17:03:42', '', 7314, 'https://beatz.com.br/wp-content/uploads/2023/03/Thumb-site-2.png', 0, 'attachment', 'image/png', 0), (7323, 25, '2023-03-15 17:51:24', '2023-03-15 20:51:24', '', '12-1', '', 'inherit', '', 'closed', '', '12-1', '', '', '2023-03-15 17:51:24', '2023-03-15 20:51:24', '', 1219, 'https://beatz.com.br/wp-content/uploads/2023/03/12-1.png', 0, 'attachment', 'image/png', 0), (7326, 25, '2023-03-15 17:56:52', '2023-03-15 20:56:52', '', '1', '', 'inherit', '', 'closed', '', '1-4', '', '', '2023-03-15 17:56:52', '2023-03-15 20:56:52', '', 190, 'https://beatz.com.br/wp-content/uploads/2023/03/1.png', 0, 'attachment', 'image/png', 0), (7328, 25, '2023-03-15 17:59:30', '2023-03-15 20:59:30', '', '7', '', 'inherit', '', 'closed', '', '7-4', '', '', '2023-03-15 17:59:30', '2023-03-15 20:59:30', '', 6846, 'https://beatz.com.br/wp-content/uploads/2023/03/7.png', 0, 'attachment', 'image/png', 0), (7333, 25, '2023-03-15 18:10:11', '2023-03-15 21:10:11', '', '2', '', 'inherit', '', 'closed', '', '2-5', '', '', '2023-03-15 18:10:11', '2023-03-15 21:10:11', '', 6852, 'https://beatz.com.br/wp-content/uploads/2023/03/2.png', 0, 'attachment', 'image/png', 0), (7334, 25, '2023-03-15 18:11:40', '2023-03-15 21:11:40', '', '1-2', '', 'inherit', '', 'closed', '', '1-2-3', '', '', '2023-03-15 18:11:40', '2023-03-15 21:11:40', '', 6852, 'https://beatz.com.br/wp-content/uploads/2023/03/1-2.png', 0, 'attachment', 'image/png', 0), (7338, 25, '2023-03-16 10:07:41', '2023-03-16 13:07:41', '', '2-2', '', 'inherit', '', 'closed', '', '2-2-3', '', '', '2023-03-16 10:07:41', '2023-03-16 13:07:41', '', 690, 'https://beatz.com.br/wp-content/uploads/2023/03/2-2.png', 0, 'attachment', 'image/png', 0), (7349, 42, '2023-03-22 09:41:38', '2023-03-22 12:41:38', '\nO Chat GPT, de fato, já dominou a internet. Isso é um indicativo de que a automação está atingindo novos patamares.
\n\n\n\nNesses últimos tempos, muito tem se falado sobre o papel dessa ferramenta no marketing digital. Afinal, ela assumirá a posição de profissionais da área?
\n\n\n\nTalvez, essa seja a principal dúvida a respeito dessa novidade. O Chat GPT oferece inúmeras ferramentas que podem ajudar profissionais da área e, por isso, muitos falam sobre a sua evolução e a possibilidade de utilizá-la para substituir profissionais.
\n\n\n\nMas, essa não deve ser uma preocupação. Para provar isso, convidamos uma equipe de especialistas para te explicar tudo sobre o Chat GPT.
\n\n\n\nO Adriano, Richard e Igor, conversaram sobre as funções dessa nova plataforma e o papel que ela pode assumir no marketing digital.
\n\n\n\nImagina ter um time de especialistas como esse a favor da sua empresa. Então, que tal conversar com a equipe de vendas da Beatz?
\n\n\n\nEles vão explicar para você, tudo sobre as vantagens de ter uma agência por trás do marketing feito para a sua empresa! Clique no link e entre em contato!
\n\n\n\nhttps://beatz.com.br/fale-conosco/
\n\n\n\n#ChatGPT #IA #InteligênciaArtificial #MarketingDigital #Beatz
\n', 'Como o Chat GPT vai influenciar no marketing com Adriano, Igor e Richard - Podcast #65', '', 'publish', 'closed', 'closed', '', 'como-o-chat-gpt-vai-influenciar-no-marketing-com-adriano-igor-e-richard', '', '', '2023-03-30 11:55:30', '2023-03-30 14:55:30', '', 0, 'https://beatz.com.br/?post_type=podcast&p=7349', 0, 'podcast', '', 0), (7350, 42, '2023-03-22 09:31:59', '2023-03-22 12:31:59', '\"MP3\". Lançado: 2023.', 'MP3', '', 'inherit', 'closed', 'closed', '', 'mp3-5', '', '', '2023-03-22 09:39:21', '2023-03-22 12:39:21', '', 7349, 'https://beatz.com.br/wp-content/uploads/2023/03/MP3-3.mp3', 0, 'attachment', 'audio/mpeg', 0), (7351, 42, '2023-03-22 09:32:01', '2023-03-22 12:32:01', '', 'Spotify', '', 'inherit', '', 'closed', '', 'spotify-21', '', '', '2023-03-22 09:32:01', '2023-03-22 12:32:01', '', 7349, 'https://beatz.com.br/wp-content/uploads/2023/03/Spotify-3.png', 0, 'attachment', 'image/png', 0), (7352, 42, '2023-03-22 09:32:13', '2023-03-22 12:32:13', '', 'Thumb site', '', 'inherit', '', 'closed', '', 'thumb-site-21', '', '', '2023-03-22 09:32:13', '2023-03-22 12:32:13', '', 7349, 'https://beatz.com.br/wp-content/uploads/2023/03/Thumb-site-3.png', 0, 'attachment', 'image/png', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (7390, 41, '2023-03-30 11:38:32', '2023-03-30 14:38:32', '\nExiste hoje uma visão estereotipada a respeito das diversas estratégias de marketing. Afinal, o público vê o método como oferta de uma solução que muitas vezes o receptor nem sequer conhece a marca.
\n\n\n\nAntigamente, pegar uma lista telefônica e oferecer a sua ideia, produto ou serviço para o máximo de pessoas possíveis, era algo comum. Essa prática criou uma visão deturpada do que de fato é o marketing.
\n\n\n\nIsso porque, as estratégias vão muito além da oferta de um produto e englobam uma série de passos que concentram alta complexidade.
\n\n\n\nÉ por essa visão, inerente ao cotidiano de muitos que veem o marketing como uma estratégia negativa, que convidamos Bruno Borgonovi, gerente de marketing na Polaris do Brasil.
\n\n\n\nHoje, nosso diretor de redação, Adriano Klumpp, vai guiar uma conversa mais do que especial sobre o marketing além da propaganda. Continue aí e confira esse episódio mais do que especial!
\n\n\n\n🔔 Não se esqueça de ativar as notificações e não perca os próximos episódios do Beatz Podcast! 🔔
\n\n\n\n🌐 Para aprender mais sobre os principais métodos e estratégias de marketing, você precisa acompanhar o blog da Beatz!
\n\n\n\n\n\n\n\nSão inúmeros artigos com as melhores informações para alavancar a sua empresa na internet. Acesse agora mesmo!
\n\n\n\n#PolarisDoBrasil #Marketing #Propaganda #EstratégiasDeMarketing #MarketingCampinas #Beatz #BeatzMarketingDigital
\n', 'Marketing, além da propaganda com Bruno Borgonovi - Polaris do Brasil - Podcast #66', '', 'publish', 'closed', 'closed', '', 'marketing-alem-da-propaganda-com-bruno-borgonovi-polaris-do-brasil', '', '', '2023-03-30 11:58:32', '2023-03-30 14:58:32', '', 0, 'https://beatz.com.br/?post_type=podcast&p=7390', 0, 'podcast', '', 0), (7391, 41, '2023-03-30 11:24:47', '2023-03-30 14:24:47', '', 'Thumb site', '', 'inherit', 'closed', 'closed', '', 'thumb-site-22', '', '', '2023-03-30 11:25:17', '2023-03-30 14:25:17', '', 7390, 'https://beatz.com.br/wp-content/uploads/2023/03/Thumb-site-4.png', 0, 'attachment', 'image/png', 0), (7392, 41, '2023-03-30 11:26:34', '2023-03-30 14:26:34', '', 'Spotify', '', 'inherit', 'closed', 'closed', '', 'spotify-22', '', '', '2023-03-30 11:26:51', '2023-03-30 14:26:51', '', 7390, 'https://beatz.com.br/wp-content/uploads/2023/03/Spotify-4.png', 0, 'attachment', 'image/png', 0), (7393, 41, '2023-03-30 11:31:34', '2023-03-30 14:31:34', '\"MP3\". Lançado: 2023.', 'MP3', '', 'inherit', 'closed', 'closed', '', 'mp3-6', '', '', '2023-03-30 11:31:50', '2023-03-30 14:31:50', '', 7390, 'https://beatz.com.br/wp-content/uploads/2023/03/MP3-4.mp3', 0, 'attachment', 'audio/mpeg', 0), (7395, 41, '2023-04-05 08:48:32', '2023-04-05 11:48:32', '\nInteligência emocional é uma habilidade fundamental para qualquer empreendedor. Afinal, equilibrar as emoções, resistir aos impulsos e tomar decisões assertivas é algo a ser valorizado no cotidiano de um gestor.
\n\n\n\nIsso porque, essas são características que auxiliam os donos de empresas a superar as adversidades e imprevistos do cotidiano profissional, além de ajudá-lo a ser mais resiliente no dia a dia.
\n\n\n\nMotivação. Relacionamento. Empatia. Autoconhecimento. São alguns dos assuntos que vamos conversar com a Paula Rodrigues e o Bruno Cintra, especialistas em desenvolvimento comportamental e inteligência emocional no âmbito profissional.
\n\n\n\nSe você se interessou pelo assunto, não sai daí e confira esse bate papo de extrema importância para todos que pensam em abrir o próprio negócio e para aqueles que já possuem experiência no mercado.
\n\n\n\n🔔 Não se esqueça de ativar as notificações para não perder os próximos episódios do Beatz Podcast!
\n\n\n\n🌐 Para você que quer entender mais sobre o universo do marketing digital e as vantagens dessa solução para a sua empresa, publicamos inúmeros conteúdos valiosos para te mostrar todos os benefícios. Clique no link abaixo e confira alguns dos nossos artigos!
\n\n\n\n\n\n\n\n#InteligênciaEmocional #DesenvolvimentoPessoal #Coaching #MarketingDigital #Beatz
\n', 'Qual o impacto da Inteligência emocional nos negócios com Bruno Cintra e Paula Rodrigues - PODCAST #67', '', 'publish', 'closed', 'closed', '', 'qual-o-impacto-da-inteligencia-emocional-nos-negocios-com-bruno-cintra-e-paula-rodrigues-podcast-67', '', '', '2023-04-05 08:48:34', '2023-04-05 11:48:34', '', 0, 'https://beatz.com.br/?post_type=podcast&p=7395', 0, 'podcast', '', 0), (7396, 41, '2023-04-05 08:38:27', '2023-04-05 11:38:27', '', 'Thumb site', '', 'inherit', 'closed', 'closed', '', 'thumb-site-23', '', '', '2023-04-05 08:38:36', '2023-04-05 11:38:36', '', 7395, 'https://beatz.com.br/wp-content/uploads/2023/04/Thumb-site.png', 0, 'attachment', 'image/png', 0), (7397, 41, '2023-04-05 08:38:48', '2023-04-05 11:38:48', '', 'Spotify', '', 'inherit', 'closed', 'closed', '', 'spotify-23', '', '', '2023-04-05 08:39:08', '2023-04-05 11:39:08', '', 7395, 'https://beatz.com.br/wp-content/uploads/2023/04/Spotify.png', 0, 'attachment', 'image/png', 0), (7398, 41, '2023-04-05 08:45:25', '2023-04-05 11:45:25', '\"MP3\". Lançado: 2023.', 'MP3', '', 'inherit', 'closed', 'closed', '', 'mp3-7', '', '', '2023-04-05 08:45:41', '2023-04-05 11:45:41', '', 7395, 'https://beatz.com.br/wp-content/uploads/2023/04/MP3.mp3', 0, 'attachment', 'audio/mpeg', 0), (7400, 25, '2023-04-05 11:08:11', '2023-04-05 14:08:11', '', '2-2', '', 'inherit', '', 'closed', '', '2-2-4', '', '', '2023-04-05 11:08:11', '2023-04-05 14:08:11', '', 7061, 'https://beatz.com.br/wp-content/uploads/2023/04/2-2.png', 0, 'attachment', 'image/png', 0), (7404, 25, '2023-04-05 11:23:13', '2023-04-05 14:23:13', '', '7', '', 'inherit', '', 'closed', '', '7-5', '', '', '2023-04-05 11:23:13', '2023-04-05 14:23:13', '', 7110, 'https://beatz.com.br/wp-content/uploads/2023/04/7.png', 0, 'attachment', 'image/png', 0), (7406, 25, '2023-04-05 11:28:19', '2023-04-05 14:28:19', '', '11', '', 'inherit', '', 'closed', '', '11-3', '', '', '2023-04-05 11:28:19', '2023-04-05 14:28:19', '', 7094, 'https://beatz.com.br/wp-content/uploads/2023/04/11.png', 0, 'attachment', 'image/png', 0), (7409, 25, '2023-04-05 11:36:57', '2023-04-05 14:36:57', '', '1-2', '', 'inherit', '', 'closed', '', '1-2-4', '', '', '2023-04-05 11:36:57', '2023-04-05 14:36:57', '', 7127, 'https://beatz.com.br/wp-content/uploads/2023/04/1-2.png', 0, 'attachment', 'image/png', 0), (7413, 41, '2023-04-12 08:58:44', '2023-04-12 11:58:44', '\nO Big Data é um conceito que já exerce forte influência em diversas estratégias de marketing. Afinal, ter uma perspectiva completa dos seus resultados e tomar decisões com base em informações concretas, tornou-se possível graças ao Big Data.
\n\n\n\nVolume, velocidade e variedade. Esses são os requisitos para utilizar de forma eficiente os dados e, consequentemente, as análises para seguir com suas estratégias, sejam elas de marketing, vendas ou qualquer outra área da sua empresa.
\n\n\n\nBom... já deu para perceber que essa parece ser uma solução incrível, não é mesmo? Mas, existem ainda mais detalhes a serem explorados sobre essa ferramenta.
\n\n\n\nPor isso, convidamos o especialista em Big Data, Gabriel Fauss, para conversar com o nosso diretor de redação, Adriano Klump, sobre as variações e aplicações do Big Data no dia a dia profissional.
\n\n\n\nEntão, continue acompanhando o episódio e confira todos os detalhes sobre essa solução.
\n\n\n\nQuer aprender mais sobre marketing digital, Big Data e tudo a respeito desse universo? Acesse o nosso blog e veja diversas dicas, informações e notícias que vão te ajudar a aprimorar suas técnicas!
\n\n\n\n\n\n\n\n#BigData #EstratégiaDeMarketing #AnáliseDeDados #Beatz #MarketingCampinas
\n\n\n\nFacebook/LinkedIn – Legenda – Podcast #68
\n\n\n\nO Big Data é um conceito que vem crescendo e proporcionando muitos resultados. Pensando nisso, convidamos o especialista em Big Data, @gafaus_, para conversar com o nosso diretor de redação, Adriano Klump, sobre as variações e aplicações do Big Data no dia a dia profissional.
\n\n\n\nA estreia é amanhã, lá no nosso canal oficial no YouTube. Acesse o link abaixo e já ative as notificações para não perder essa e as próximas estreias.
\n\n\n\nhttps://www.youtube.com/c/BeatzPodcast
\n\n\n\n#BigData #EstratégiaDeMarketing #AnáliseDeDados #Beatz #MarketingCampinas
\n', 'Big Data e suas aplicações no dia a dia com Gabriel Fauss - PODCAST #68', '', 'publish', 'closed', 'closed', '', 'big-data-e-suas-aplicacoes-no-dia-a-dia-com-gabriel-fauss-podcast-68', '', '', '2023-04-12 08:58:46', '2023-04-12 11:58:46', '', 0, 'https://beatz.com.br/?post_type=podcast&p=7413', 0, 'podcast', '', 0), (7414, 41, '2023-04-12 08:50:59', '2023-04-12 11:50:59', '', 'Thumb site', '', 'inherit', 'closed', 'closed', '', 'thumb-site-24', '', '', '2023-04-12 08:51:15', '2023-04-12 11:51:15', '', 7413, 'https://beatz.com.br/wp-content/uploads/2023/04/Thumb-site-1.png', 0, 'attachment', 'image/png', 0), (7415, 41, '2023-04-12 08:51:42', '2023-04-12 11:51:42', '', 'Spotify', '', 'inherit', 'closed', 'closed', '', 'spotify-24', '', '', '2023-04-12 08:51:53', '2023-04-12 11:51:53', '', 7413, 'https://beatz.com.br/wp-content/uploads/2023/04/Spotify-1.png', 0, 'attachment', 'image/png', 0), (7416, 41, '2023-04-12 08:56:49', '2023-04-12 11:56:49', '\"MP3\". Lançado: 2023.', 'MP3', '', 'inherit', 'closed', 'closed', '', 'mp3-8', '', '', '2023-04-12 08:57:01', '2023-04-12 11:57:01', '', 7413, 'https://beatz.com.br/wp-content/uploads/2023/04/MP3-1.mp3', 0, 'attachment', 'audio/mpeg', 0), (7432, 20, '2023-05-26 07:20:00', '2023-05-26 10:20:00', '\n\n\n\n\nCertamente, você já deve ter ouvido falar na importância de ter um profissional de marketing digital na sua empresa. Afinal, com ele é possível desenvolver um conjunto de estratégias que te ajuda a atrair novos clientes, e por consequência, conquistar mais resultados e melhorar a visibilidade da sua marca no mercado
\n\n\n\nMas será que esse método pode ser aplicado na sua indústria?
\n\n\n\nNesse artigo eu vou te contar porque você deveria investir nesse conjunto de estratégias e como profissionais especializados na área podem te ajudar.
\n\n\n\nSe interessou? Então, continue a leitura!
\n\n\n\nComo comentei acima, o marketing digital é uma série de estratégias que tem como foco trazer várias vantagens para o seu negócio. Como por exemplo:
\n\n\n\nAlém disso, o marketing digital certamente permitirá mais lucratividade para a sua empresa. Tendo em vista que vai facilitar o contato entre você e o seu cliente.
\n\n\n\nSeja qual for o ramo ou segmento da sua indústria, o marketing veio para impulsionar seu negócio e facilitar o seu processo de vendas. Sabendo disso, muitas empresas optam por fazer o próprio marketing de maneira independente. Ou seja, tentam criar e estabelecer estratégias, sem buscar a orientação de uma equipe profissional de marketing digital.
\n\n\n\nMuitas vezes, essa escolha tende a atrapalhar a sua indústria, visto que, nesse caso, a empresa não conta com um especialista para fazer o monitoramento e a análise das estratégias adotadas e, consequentemente, não conseguirá visualizar o desempenho das medidas aplicadas.
\n\n\n\nAgora que você já sabe os benefícios que o marketing digital pode trazer para a sua indústria, vou te explicar porque a sua empresa precisa contratar um especialista na área.
\n\n\n\nConfira a seguir!
\n\n\n\nBem, conforme pontuei acima, o marketing digital bem aplicado na sua indústria, tende a trazer uma série de benefícios para o seu negócio. Mas, é importante que todo o processo de planejamento e implementação desse conjunto de estratégias seja feito por profissionais qualificados na área, tendo em vista que esses, já detém vasta experiência no ramo e, por isso, conseguem aplicar e aproveitar de maneira mais ampla as vantagens e oportunidades do marketing digital.
\n\n\n\nAlém disso, contar com uma equipe ou agência especializada nesse assunto, certamente garantirá para a sua empresa:
\n\n\n\nTem em vista que, o cenário do marketing digital está sempre em movimento, é possível dizer que os especialistas na área, devido a sua ampla experiência, tendem a perceber essa movimentação de maneira mais rápida e eficaz. Logo, conseguem facilmente adaptá-las ao seu modelo de negócio, a fim de garantir os melhores resultados para a sua indústria.
\n\n\n\nEm resumo, uma efetiva aplicação do marketing digital requer pesquisas, testes, monitoramentos e análises constantes. Somente a partir de um planejamento detalhado, uma estratégia eficaz é desenvolvida e, uma produção de conteúdo sem direcionamento é evitada.
\n\n\n\nComo demonstrei acima, é ideal que a sua indústria possa contar com uma equipe profissional de marketing digital para o alcance do resultado desejado. Pensando nisso, veja abaixo como a Beatz atua para te entregar todos esses benefícios!
\n\n\n\n![\"beatz-marketing-digital\"](\"https://beatz.com.br/wp-content/uploads/2023/05/7-Equipe-de-marketing-para-industria-MEIO.png\")
Se você já nos acompanha por aqui, sabe que a Beatz é uma agência de marketing digital orientada a dados. Ou seja, nós unimos o melhor da tecnologia para entregar os resultados desejados pelo cliente. E para isso, aplicamos uma metodologia própria que inclui alguns processos, como, por exemplo:
\n\n\n\nAqui na Beatz, as nossas estratégias de marketing estão sempre alinhadas com a necessidade e o objetivo do cliente. Logo, não há fórmula mágica. Cada indústria é avaliada de maneira atenta e individual e, trabalhamos em conjunto com a mesma para atingir o resultado esperado.
\n\n\n\nQuer saber mais sobre a Beatz e como ela pode contribuir com a sua indústria?
\n\n\n\nEntão, entre em contato com a gente e fale com um dos nossos consultores.
\n\n\n\nAh, acompanhe também, as nossas novidades pelo site e pelas redes sociais, (Facebook, LinkedIn e Instagram). Tenho certeza que você vai adorar os conteúdos que publicamos por lá!
\n', 'Sua indústria pode ter uma equipe profissional de marketing digital? Confira as dicas para contratar', 'Conheça todos os benefícios de contar com um serviço especializado de marketing digital na sua empresa!', 'publish', 'closed', 'open', '', 'sua-industria-pode-ter-uma-equipe-profissional-de-marketing-digital-confira-as-dicas-para-contratar', '', 'https://beatz.com.br/blog/estrategia-de-marketing-industrial/\nhttps://beatz.com.br/blog/metricas-de-marketing/', '2023-05-26 10:16:45', '2023-05-26 13:16:45', '', 0, 'https://beatz.com.br/?p=7432', 0, 'post', '', 0), (7445, 41, '2023-04-19 09:36:05', '2023-04-19 12:36:05', '\nLidar com os afazeres do cotidiano não é tarefa fácil. São muitos desafios para organizar as agendas e aproveitar ao máximo nossas 24 horas diárias. Além, é claro, de termos de lidar com imprevistos que podem complicar o nosso planejamento.
\n\n\n\nProfissionais de diversas áreas se sentem sobrecarregados, tentando conciliar os horários pessoais e de trabalho. Mas, sem uma gestão de tempo eficiente, nenhuma atividade será realizada com máximo desempenho.
\n\n\n\nPensando nessa dificuldade rotineira, convidamos a coach Katia do Nascimento, para falar sobre gerenciamento do tempo e melhor aproveitamento e organização.
\n\n\n\nEla nos traz toda a expertise do mercado coorporativo, conquistada através do atendimento de empresas, como: Editora Abril, Valor Econômico, Bolsa de Mulher, entre muitas outras.
\n\n\n\nJá deu para perceber que esse vai ser um episódio mais do que interessante, não é mesmo? Então, você não pode perder!
\n\n\n\nLembrando que temos episódios todas as terças, a partir das 18h30. Já ative as notificações para não perder os próximos. Além disso, temos diversos materiais para ajudar a sua empresa a elevar o marketing ao próximo nível. Acesse agora mesmo o nosso site e confira diversos e-books e kits gratuitos!
\n\n\n\n📖 https://beatz.com.br/materiais-ricos/
\n\n\n\n#GestãoDoTempo #GerenciamentoDoTempo #KatiaDoNascimento #GestãoProfissional #Beatz #MarketingCampinas #MarketingDigital
\n', 'Gestão do tempo no âmbito profissional e pessoal com Katia Nascimento - PODCAST #69', '', 'publish', 'closed', 'closed', '', 'gestao-do-tempo-no-ambito-profissional-e-pessoal-com-katia-nascimento-podcast-69', '', '', '2023-04-19 09:36:07', '2023-04-19 12:36:07', '', 0, 'https://beatz.com.br/?post_type=podcast&p=7445', 0, 'podcast', '', 0), (7446, 41, '2023-04-19 09:00:08', '2023-04-19 12:00:08', '', 'Spotify', '', 'inherit', 'closed', 'closed', '', 'spotify-25', '', '', '2023-04-19 09:00:52', '2023-04-19 12:00:52', '', 7445, 'https://beatz.com.br/wp-content/uploads/2023/04/Spotify-2.png', 0, 'attachment', 'image/png', 0), (7447, 41, '2023-04-19 09:12:59', '2023-04-19 12:12:59', '\"MP3\". Lançado: 2023.', 'MP3', '', 'inherit', 'closed', 'closed', '', 'mp3-9', '', '', '2023-04-19 09:16:01', '2023-04-19 12:16:01', '', 7445, 'https://beatz.com.br/wp-content/uploads/2023/04/MP3-2.mp3', 0, 'attachment', 'audio/mpeg', 0), (7448, 41, '2023-04-19 09:35:17', '2023-04-19 12:35:17', '', 'Thumb site', '', 'inherit', 'closed', 'closed', '', 'thumb-site-25', '', '', '2023-04-19 09:35:34', '2023-04-19 12:35:34', '', 7445, 'https://beatz.com.br/wp-content/uploads/2023/04/Thumb-site-2.png', 0, 'attachment', 'image/png', 0), (7449, 22, '2023-05-25 17:09:22', '2023-05-25 20:09:22', '\nNão existe outra forma de dizer isso, mas, não adianta planejar seus passos de forma mirabolante se a sua equipe não aplica estratégias eficientes para conversão de leads. Afinal, quando apresentamos resultados aos superiores, o número de vendas é o único que importa. Para isso, precisamos encontrar as pessoas certas.
\n\n\n\nUma estratégia de marketing eficiente, com certeza, é algo que você almeja, certo? Se a resposta for sim, então você precisa aplicar as melhores técnicas em seus planejamentos.
\n\n\n\nPensando nisso, separamos as melhores e mais eficientes ferramentas para conversão de leads para os seus futuros planejamentos. Assim, potencializando a chance de encontrar o cliente certo para a sua empresa.
\n\n\n\nEntão, se você ainda não sabe como aumentar o número de leads da sua base de contato, chegou o momento de aprender todas as estratégias. Continue a leitura e confira!
\n\n\n\nComo sabemos, as estratégias de inbound marketing, em geral, atuam de forma a guiar o cliente em potencial através de um funil de conteúdo. Desse modo, identificamos em meio a uma certa quantidade de visitantes, aqueles que possuem maior chance de fechar negócio, por meio de conteúdo mais direcionados.
\n\n\n\nImagine que a sua empresa venda soluções para tratamento de água. O conteúdo seria direcionado da seguinte forma:
\n\n\n\nEm primeiro lugar, seriam materiais que possam ser interessantes para qualquer pessoa, esclarecendo dúvidas comuns e abordando problemas e possíveis soluções para tratamento de água, tecnicamente, não tão específicos para o público que você almeja. Ou seja, aqui você concentra todos que possuem interesse por temas relacionados a tratamento de água.
\n\n\n\nApós, chegamos na etapa de conversão de leads. Ou seja, identificamos em meio aos visitantes, quais são aqueles que possuem maior interesse em solucionar um problema, possivelmente, com soluções que sua empresa fornece.
\n\n\n\nO principal diferencial dessa etapa, são as informações que conquistamos através das pessoas que convertem para os próximos passos do seu funil de conteúdo. São elas que permitirão estreitarmos a comunicação com seus leads, tornando-a mais direcionada.
\n\n\n\nSão essas informações que almejamos, e elas farão você conquistar cada vez mais clientes. Chamamos de funil, pois, quanto mais avançado entre as etapas, menor é a quantidade de pessoas. Isso porque, o objetivo é deixar somente o público com potencial de se tornar um cliente.
\n\n\n\nMas, como esses avanços são feitos dentro do funil de vendas?
\n\n\n\nComo vimos, os conteúdos que oferecemos no topo de funil são, em geral, superficiais. Isso porque, guardamos os materiais com maior valor para a conversão de leads, ou seja, pedimos algo em troca por conteúdos que se aprofundam mais no tema pesquisado pelo lead.
\n\n\n\nOu seja, utilizamos materiais valiosos para conquistar informações que vão nos auxiliar na comunicação com os leads e transformá-los em potenciais clientes. Chamamos eles de materiais ricos. Confira quais são os melhores para fazer com que o seu visitante se torne um lead.
\n\n\n\nOs e-books são, sem sombra de dúvidas, os métodos de conversão de leads mais tradicionais do marketing de conteúdo. Consistem em materiais completos, referentes ao tema de interesse do visitante. É por ele que o seu público dará as informações de contato. Por isso, devem abordar de forma aprofundada o tema em questão, utilizando todos os recursos disponíveis para se fazer entender o assunto.
\n\n\n\n![\"pessoa](\"https://beatz.com.br/wp-content/uploads/2023/05/5-Conversao-de-leads-MEIO.png\")
Em geral, o conteúdo se apresenta de maneira mais extensa, e faz uso de recursos visuais como fotografias, ícones e demais estratégias de design. Além disso, entende-se que o lead interessado possui mais tempo para a leitura, por isso, apostamos em uma linguagem diferente das que vemos em textos de blog.
\n\n\n\nEstudos, estatísticas e pesquisas, são fundamentais para o seu lead compreender tudo sobre o tema. Por isso, eles, não só podem, como devem estar presentes no seu conteúdo!
\n\n\n\nAssim como os e-books, os White Papers são materiais completos sobre determinados temas. Sua principal diferença é a profundidade e especificidade do conteúdo. Isso porque, geralmente, são destinados a leads com maior maturidade.
\n\n\n\nOu seja, é um material rico destinado para a conversão de leads que já são mais avançados no assunto tratado. Assim como o e-book, essa opção traz estudos, pesquisas e estatísticas, mas, também se apresenta como um estudo. Isso porque, investe em uma forma mais profissional de se comunicar, utilizando termos técnicos e informações avançadas sobre o assunto.
\n\n\n\nO Infográfico se diferencia das demais opções. Isso porque, traz o tema de interesse do lead de maneira simplificada e sucinta, tornando o entendimento mais simplificado. Para isso, faz uso de imagens, ícones e textos curtos. Mas, não pense que, por isso, as informações não são relevantes, pois, elas devem entregar a finalidade do material rico, ou seja, valor ao seu lead.
\n\n\n\nJá o Webinar, ou webinário, se assemelha a seminários ou eventos criados para que um especialista sobre o tema em questão, sane as principais dúvidas do público. O aprofundamento é dado de acordo com o perfil dos seus leads. Mas, em geral, se assemelham ao conteúdo de e-book, só que em vídeo.
\n\n\n\nAlém disso, é uma forma muito interessante de estreitar a comunicação com o seu público, transformando-se em um conteúdo que promove interação entre especialista (a sua empresa) e os leads e potenciais clientes.
\n\n\n\nÉ importante ressaltar que esses conteúdos podem se adaptar a outras etapas do funil e não, necessariamente, exclusivos para a conversão de leads. Ou seja, também podem ser ferramentas para aumentar os seus visitantes e converter leads em vendas.
\n\n\n\nTudo pode depender dos objetivos da sua empresa, bem como, do nível de interação e exigência dos seus visitantes e leads.
\n\n\n\nSomado a uma estratégia eficiente de tráfego pago, é possível aumentar ainda mais as suas conversões de leads.
\n\n\n\nE aí, gostou do tema do blog de hoje?
\n\n\n\nAqui na Beatz, você sabe que pode encontrar tudo sobre as melhores estratégias de marketing para a sua empresa, além das melhores técnicas para conversão de leads e vendas. Além disso, todas as terças (a partir das 18h30) em nosso canal oficial no YouTube.
\n\n\n\nLá você encontra diversos especialistas em marketing e empreendedorismo para potencializar as suas estratégias e melhorar a gestão de marketing da sua empresa. Corre para maratonar e já ative as notificações para não perder os próximos episódios!
\n', 'Conheça as técnicas para conversão de leads que a sua empresa deve começar a utilizar', 'Saiba qual o melhor material rico para aumentar os resultados da sua estratégia de marketing!', 'publish', 'closed', 'open', '', 'conversao-de-leads', '', '', '2023-05-25 17:09:24', '2023-05-25 20:09:24', '', 0, 'https://beatz.com.br/?p=7449', 0, 'post', '', 0), (7452, 22, '2023-05-26 20:19:00', '2023-05-26 23:19:00', '\nSabemos que o dia a dia de um profissional de marketing pode apresentar desafios únicos e que, sem a estratégia certa, podem transformar problemas em dores de cabeça. Por isso, um posicionamento estratégico da sua empresa, pode ser o que falta para otimizar a sua rotina e, também, os resultados do seu negócio.
\n\n\n\nPensando nisso, separamos algumas dicas que podem ajudar você e sua equipe a otimizar a rotina de marketing da sua empresa.
\n\n\n\nQuer saber quais são essas dicas? Continue acompanhando este artigo e não perca nenhum detalhe!
\n\n\n\nAntes de entender como encontrar o espaço certo para a sua empresa, precisamos compreender as vantagens e finalidades de uma boa estratégia de marketing. Afinal, isso pode guiar os resultados que a sua empresa pode obter.
\n\n\n\nDe início, já sabemos que uma estratégia de marketing, é a melhor forma de alcançar mais clientes para a sua empresa. Isso porque, através de aplicações eficientes das técnicas disponíveis no mercado, você alcança um público ainda maior.
\n\n\n\nSó por isso, já sabemos que a sua empresa deve pensar em novas formas de vender. Mas, existem ainda mais razões para começarmos a mudar o posicionamento estratégico de marketing da sua empresa.
\n\n\n\nO reconhecimento de marca e a forma como os seus clientes chegam até você, também são diferenciais que podem ser proporcionados por uma metodologia eficiente de marketing.
\n\n\n\nCom isso, as empresas possuem maiores chances de atrair visitantes, converter leads e, o mais esperado, concluir vendas. Dessa forma, aumentando ainda mais o potencial do negócio.
\n\n\n\nAgora que você sabe o quão importante é uma estratégia eficiente de marketing, que tal aprender a aplicar metodologias de sucesso para a sua empresa? Vamos nessa!
\n\n\n\nExistem alguns passos antes de colher os frutos de uma metodologia eficiente. E eles são fundamentais para estabelecer a sua empresa de maneira competitiva no mercado. Entre esses passos, podemos citar:
\n\n\n\n![\"reunião](\"https://beatz.com.br/wp-content/uploads/2023/05/13-Posicionamento-estrategico-de-marketing-MEIO.png\")
Entender o seu cliente é fundamental para compreender qual a melhor estratégia de comunicação da sua empresa. Por isso, comece estudando o mercado em que você está inserido e some as informações coletadas com os objetivos do seu negócio.
\n\n\n\nA partir disso, você consegue identificar como as empresas, com potencial de se tornar clientes da sua, se comportam. Assim, ampliando as chances de fechar negócios vantajosos para os resultados do seu empreendimento.
\n\n\n\nPara isso, você precisa entender o tipo de negócio que a sua empresa almeja como cliente. Portanto, crie um perfil para essa empresa (porte, prioridades no momento de compra, região em que se concentra e outras informações que você julgue relevantes).
\n\n\n\nEsse é um passo fundamental para seguirmos para as próximas etapas.
\n\n\n\nAgora que você já entende melhor a empresa que receberá os seus conteúdos e comunicações, é preciso entender para quem, dentro do seu ICP, esses produtos serão destinados.
\n\n\n\nÉ importante ressaltar que, ao contrário do que vimos no tópico anterior, nessa etapa atribuímos um nome, uma idade e uma história para o cliente semifictício. Isso porque, essas informações podem misturar dados concretos, percepções e análises de comportamento.
\n\n\n\nDesse modo, sabemos exatamente como as pessoas responsáveis pela compra do seu produto/solução interagem. Ou seja, identificamos a linguagem, expressões e formatos mais utilizados, assim, podendo nos comunicar de maneira eficiente.
\n\n\n\nCom tudo isso definido, você tem um panorama muito bem estabelecido do mercado e dos seus clientes. Mas, entender o seu público é algo que vai além dessa primeira análise, e o estudo deve ser constante.
\n\n\n\nAntes de continuarmos, precisamos entender que o posicionamento estratégico de marketing da sua empresa depende da visibilidade que ela tem, e de como o seu público a enxerga. Ou seja, é preciso estar atento às tendências de mercado, as novidades das redes sociais e tudo que possa impactar essa relação entre empresa e cliente.
\n\n\n\nOk!... Agora que você definiu e se aprofundou em meio às nuances do seu público, precisamos estabelecer uma comunicação. Por isso, trabalhe campanhas nas redes sociais, fluxos de e-mails e demais ferramentas para interagir com o seu público.
\n\n\n\nMantenha-os nutridos com informações sobre a sua empresa, sua solução e o mercado em geral, transformando sua estratégia de marketing em um ponto de referência quando o assunto é a sua área de atuação. Podemos afirmar, com certeza, que os resultados são surpreendentes.
\n\n\n\nMas, sabemos que o posicionamento estratégico de marketing de uma empresa demanda muito tempo. Por isso, invista em ferramentas de automação para disparo de e-mails e postagens em redes sociais. Desse modo, evitando que você tenha que pensar nisso a todo instante.
\n\n\n\nOutra solução eficiente, adotada por muitas empresas, é a contratação de uma agência de marketing. Isso porque, terceirizar algumas necessidades e obrigações libera mais tempo para que a sua equipe e você se dediquem aos novos passos de uma campanha ou aplicação de novas metodologias de comunicação.
\n\n\n\nPor fim, mas tão importante quanto, trabalhe com comunidade. Essa é a melhor forma de fidelizar o seu cliente. Estabeleça um ambiente seguro para que os seus clientes troquem experiências e se comuniquem de maneira fácil com a sua empresa.
\n\n\n\nCom isso, você cria uma cultura de promover as vantagens da sua solução entre os contatos daqueles que experimentam, não só os benefícios do produto/serviço, como também, a experiência de contar com uma equipe eficiente.
\n\n\n\nAgora, você precisa agir. Pegue as dicas deste artigo e mão na massa!
\n\n\n\nNo blog da Beatz, você encontra ainda mais artigos com dicas e informações essenciais para o desenvolvimento do marketing da sua empresa. Acesse agora mesmo e confira.
\n\n\n\nAhh... Não poderíamos deixar de mencionar. Se o seu objetivo é melhorar os resultados da sua empresa, você precisa se inscrever no canal oficial do Beatz Podcast. Episódio novo todas as terças, a partir das 18h30.
\n\n\n\nA união dos processos do setor de marketing e vendas é algo em que muitas empresas estão investindo. Mas, de fato, a relação entre os dois deve ser bem estruturada para que os resultados satisfaçam as expectativas. Por isso, hoje nos deparamos com um questionamento recorrente nas empresas que atendemos: como conseguir leads qualificados?
\n\n\n\nAs estratégias, sem sombra de dúvidas, são inúmeras e, muitas vezes, igualmente eficazes. Afinal, existem diversas maneiras de planejar o marketing da sua empresa, mas, é preciso aplicá-las com sabedoria.
\n\n\n\nÉ isso que reunimos para você aqui neste artigo. Então, se tem dúvidas sobre as metodologias de conversão de leads da sua empresa, chegou o momento de descobrir como potencializar os seus resultados.
\n\n\n\nContinue a leitura e não perca nenhum detalhe!
\n\n\n\nPrecisamos começar explicando o que, de fato, são os leads qualificados. Se você acompanha o blog da Beatz, sabe que a conversão de leads é um passo fundamental para qualquer estratégia de marketing.
\n\n\n\nAfinal, leads qualificados são pessoas que demonstraram interesse real em um produto ou serviço oferecido por uma empresa. São aqueles que já estão em um estágio mais avançado do processo de compra. Pois, já fizeram algum tipo de interação com a marca, como preencher um formulário ou baixar um conteúdo.
\n\n\n\nPor exemplo, se você tem um e-commerce e alguém preencheu um formulário para receber mais informações sobre um produto específico, essa pessoa pode ser considerada um lead qualificado. Isso porque, ela já mostrou um interesse mais concreto em adquirir aquele item, e está mais propensa a realizar a compra do que alguém que ainda não teve nenhum contato com a sua marca.
\n\n\n\nDessa forma, investir nesse tipo de lead é importante, pois, ele possui mais chance de se tornar cliente efetivo e gerar receita para a empresa. Por isso, muitas estratégias de marketing digital são focadas em atrair e nutrir leads, com o objetivo de convertê-los em clientes fiéis.
\n\n\n\n![\"mão](\"https://beatz.com.br/wp-content/uploads/2023/05/8-Leads-qualificados-MEIO.png\")
Ok... pode ser que você já saiba o que são leads qualificados, Desse modo, você deveria começar a partir daqui. Afinal, como conseguir leads qualificados para a sua equipe de vendas?
\n\n\n\nEssa é uma pergunta feita por muitos profissionais como você e, infelizmente, não há uma resposta certa. Isso porque, como vimos anteriormente, são diversas estratégias, que podem oferece resultados diferentes para a sua empresa. Tudo pode depender do seu objetivo.
\n\n\n\nMas, para te ajudar nessa missão, separamos algumas dicas que podem potencializar as suas estratégias. Quer saber quais são? Continue a leitura e confira todos os detalhes!
\n\n\n\nO primeiro passo é definir quem é o seu público-alvo. Quem são as pessoas que você quer atingir com seus produtos ou serviços? Quais são suas necessidades, desejos e dores? Entender bem o seu público-alvo é fundamental para criar uma estratégia eficiente de atração de leads qualificados.
\n\n\n\nUma das melhores maneiras de atrair leads qualificados é criando conteúdo relevante para o seu público-alvo. Isso pode incluir posts em um blog, vídeos, infográficos, e-books, entre outros formatos. O importante, é que o conteúdo seja útil e interessante. Isso vai ajudar a atrair pessoas que estão realmente interessadas no que você tem a oferecer.
\n\n\n\nPara transformar visitantes do seu site em leads qualificados, é importante oferecer algo em troca. Pode ser um e-book, um webinar, uma consulta gratuita, um desconto, entre outras coisas. É importante que o visitante sinta que está ganhando algo valioso em troca de seus dados de contato.
\n\n\n\nOs anúncios segmentados são uma ótima maneira de atrair leads qualificados. Com eles, você pode direcionar seus anúncios para pessoas que já demonstraram interesse em seu nicho de mercado. Isso aumenta as chances de atrair pessoas realmente interessadas em seus produtos ou serviços.
\n\n\n\nOutra ferramenta para conseguir leads qualificados, são as redes sociais. Com elas, você pode criar relacionamento com seu público-alvo, compartilhar conteúdo relevante e promover seus produtos ou serviços. O importante, é escolher a certa, ou seja, aquela que é mais utilizada pelo seu público.
\n\n\n\nEssas, são apenas algumas das maneiras, de como conseguir leads qualificados para o seu negócio. O essencial é criar uma estratégia eficiente, entender bem o seu público e estar sempre em busca de novas formas de atrair pessoas interessadas em seus produtos ou serviços. Com o tempo, você verá que isso pode fazer toda a diferença para o sucesso do seu negócio.
\n\n\n\nMas, existem outras formas de ampliar as suas chances de conseguir leads qualificados. Em nosso site você encontra uma infinidade de materiais gratuitos com técnicas e metodologias para conquistar resultados ainda melhores!
\n\n\n\nAlém disso, você ainda pode acompanhar o Beatz Podcast, um programa para empreendedores e profissionais de marketing elevarem empresas a novos patamares. Acesse e se inscreva para não perder os episódios, toda terça em nosso canal oficial no YouTube.
\n\n\n\nNão se esqueça de continuar acompanhando o nosso blog para não perder nenhuma dica ou novidade!
\n', 'Como conseguir leads qualificados para a equipe de vendas da sua empresa?', 'Veja as dicas da Beatz para potencializar os resultados das suas estratégias de marketing!', 'publish', 'closed', 'open', '', 'como-conseguir-leads-qualificados', '', '', '2023-05-25 17:28:27', '2023-05-25 20:28:27', '', 0, 'https://beatz.com.br/?p=7456', 0, 'post', '', 0), (7460, 22, '2023-05-26 13:38:00', '2023-05-26 16:38:00', '\nSe você ainda não sabe, essa é uma dúvida que permeia entre muitos profissionais da área. Afinal, é possível conciliar estratégias de inbound marketing e redes sociais?
\n\n\n\nIsso porque, muitos enxergam esses dois conceitos como ferramentas diferentes dentro de uma estratégia. Mas, é importante saber que elas se complementam e podem se tornar fundamentais uma para a outra.
\n\n\n\nEntretanto, como nem tudo são flores, é de extrema importância que você saiba utilizar corretamente essas estratégias. Pois, assim como elas podem se tornar indispensáveis quando utilizadas incorretamente, também podem afetar negativamente.
\n\n\n\nMas, calma! Aqui neste artigo você encontra as melhores dicas para unir estratégias de inbound marketing e redes sociais. Então, se tem dúvidas sobre o assunto, esse é o momento para sanar todas elas.
\n\n\n\nBoa leitura!
\n\n\n\nMas afinal, o que é Inbound Marketing? Simplificando, é uma técnica que busca atrair o interesse do público-alvo através da criação de conteúdo relevante e de qualidade, em vez de interromper a experiência do usuário com anúncios invasivos.
\n\n\n\nPara implementar o Inbound Marketing, é necessário seguir algumas etapas. A primeira delas é atração, ou seja, você precisa atrair o público-alvo para o seu site ou blog. Isso pode ser feito através da criação de conteúdos relevantes, como: artigos, vídeos e infográficos.
\n\n\n\nA próxima etapa é a conversão, onde você deve transformar esses visitantes em leads, ou seja, pessoas interessadas em receber mais informações sobre sua empresa ou produto. Isso pode ser feito através de formulários e landing pages, onde você oferece um material rico em troca do contato do usuário.
\n\n\n\nApós a conversão, é hora de nutrir esses leads através do envio de e-mails personalizados e segmentados, com conteúdo relevante e que ajude a solucionar os problemas do público-alvo. Essa etapa é conhecida como nutrição de leads.
\n\n\n\nPor fim, chega a etapa de venda, onde você deve transformar esses leads em clientes. Para isso, é importante criar uma jornada de compra bem estruturada, com oferta de conteúdo relevante e acompanhamento personalizado.
\n\n\n\nMas, como isso tudo se encaixa em uma estratégia que utiliza redes sociais? Vamos ver a seguir!
\n\n\n\n![\"celular](\"https://beatz.com.br/wp-content/uploads/2023/05/15-Redes-sociais-MEIO.png\")
De início, já podemos afirmar com certeza que o marketing nas redes sociais é um tema cada vez mais relevante para as empresas que desejam alcançar um público amplo e engajado. Por isso, vemos tantas estratégias sendo criadas do zero, ou então, aprimoradas.
\n\n\n\nCom certeza, podemos atribuir isso ao grande número de pessoas conectadas nas redes sociais. Desse modo, tornam-se ferramentas incríveis para as empresas se conectarem com seu público-alvo de uma forma mais pessoal e efetiva.
\n\n\n\nMas, como em qualquer estratégia de marketing, é importante entender que nem todas as redes sociais são iguais. Cada plataforma tem suas próprias características, públicos e formatos de conteúdo. Por isso, é de extrema importância saber quais redes sociais são mais relevantes para o seu negócio e criar conteúdo de qualidade que seja interessante para o seu público.
\n\n\n\nAlém disso, é importante lembrar que o marketing nas redes sociais não se trata apenas de publicar conteúdo, mas também, de interagir com o seu público. Respondendo as mensagens e comentários, você pode construir relacionamentos mais duradouros com seus seguidores e até mesmo obter feedbacks valiosos sobre seus produtos e serviços.
\n\n\n\nAliás, essa é uma excelente forma de construir comunidades, como falamos em blogs anteriores aqui na Beatz.
\n\n\n\nAssim como qualquer estratégia, como sempre reforçamos aqui no blog, é fundamental que as empresas monitorem e meçam seus resultados em marketing nas redes sociais.
\n\n\n\nAfinal, isso permitirá que você veja o que está funcionando e o que não está, e assim possa ajustar sua estratégia para obter melhores resultados. Inclusive, quando em conjunto com outras metodologias, como é o caso do Inbound Marketing.
\n\n\n\nCom isso em mente, unir essas estratégias, tem o potencial de ampliar os resultados da sua empresa, conquistando assim, ainda mais clientes e fidelizando eles.
\n\n\n\nVocê já deve ter entendido que, é sim possível, unir estratégias de marketing e redes sociais.Então, podemos considerar a aplicação de metodologias que unam os benefícios citados. Afinal, quando essas duas abordagens são combinadas, elas podem ajudar sua empresa a se destacar em meio à concorrência, e a se conectar com seus clientes de maneira mais significativa.
\n\n\n\nO Inbound Marketing, como vimos anteriormente, é uma abordagem que visa atrair clientes por meio de conteúdo relevante e útil, em vez de anúncios tradicionais e invasivos. Já as redes sociais, são plataformas onde as pessoas compartilham informações, interagem e se conectam com amigos, familiares e marcas. Juntas, essas duas estratégias podem ser uma combinação poderosa para alcançar e envolver seu público-alvo.
\n\n\n\nAo combinar o inbound marketing com as redes sociais, e aqui já vimos que isso é possível, você pode aproveitar o poder da segmentação de público-alvo, criando conteúdo que seja relevante e atraente para sua base de clientes.
\n\n\n\nAlém disso, as redes sociais também podem ser uma ótima maneira de promover seu conteúdo e direcionar o tráfego para seu site, aumentando sua visibilidade on-line e gerando mais leads.
\n\n\n\nOutra maneira de aproveitar a união entre inbound marketing e redes sociais, é por meio de interações com o público. As redes sociais permitem que as empresas respondam diretamente às perguntas dos clientes, gerando engajamento e criando um relacionamento de confiança. Ao se concentrar em fornecer conteúdo útil e interagir com seu público, você pode construir uma base de seguidores fiéis e gerar mais conversões.
\n\n\n\nE então? Você já sabia dessa possibilidade ou já utilizava estratégias que unem inbound marketing e redes sociais?
\n\n\n\nAplicando ou não, você vai gostar das outras dicas que temos aqui no blog. Além do mais, você pode acompanhar as nossas novidades através das redes sociais da Beatz (Instagram, Facebook ou LinkedIn). Não esqueça de nos seguir!
\n', 'É possível unir estratégias de inbound marketing e redes sociais?', 'Entenda mais sobre a junção de ferramentas essenciais para a visibilidade da sua empresa', 'publish', 'closed', 'open', '', 'inbound-marketing-e-redes-sociais', '', '', '2023-05-25 17:39:16', '2023-05-25 20:39:16', '', 0, 'https://beatz.com.br/?p=7460', 0, 'post', '', 0), (7467, 41, '2023-04-26 13:14:15', '2023-04-26 16:14:15', '\nSe você começou a empreender ou está pensando em montar a sua própria empresa, deve saber que cada passo dado em direção ao seu sonho é uma luta diferente. Mas, como você sabe a Beatz está aqui para te ajudar!
\n\n\n\nPara isso, convidamos o treinador Adriano Cabelo e seu sócio, José Cardoso, para falarem sobre artes marciais e empreendorismo, e o caminho trilhado para montar o CT Adriano Cabelo. O episódio está imperdível, acompanhe!
\n\n\n\nNão se esqueça de ativar as notificações para não perder os próximos episódios.
\n\n\n\nLinks úteis:
\n\n\n\nConfira nosso blog: https://beatz.com.br/blog/
\n\n\n\nE-books e materiais: https://beatz.com.br/materiais-ricos/
\n\n\n\nSiga a Beatz no Instagram: https://www.instagram.com/beatzdigital/
\n\n\n\n#Empreendedorismo #ArtesMarciais #Kickboxing #MarketingCampinas #MarketingIndaiatuba #LutaEEmpreendedorismo
\n', 'Lutando e empreendendo com Adriano Cabelo e José Cardoso - PODCAST #70', '', 'publish', 'closed', 'closed', '', 'lutando-e-empreendendo-com-adriano-cabelo-e-jose-cardoso-podcast-70', '', '', '2023-04-26 13:14:17', '2023-04-26 16:14:17', '', 0, 'https://beatz.com.br/?post_type=podcast&p=7467', 0, 'podcast', '', 0), (7468, 41, '2023-04-26 13:03:37', '2023-04-26 16:03:37', '', 'Thumb site', '', 'inherit', 'closed', 'closed', '', 'thumb-site-26', '', '', '2023-04-26 13:03:55', '2023-04-26 16:03:55', '', 7467, 'https://beatz.com.br/wp-content/uploads/2023/04/Thumb-site-3.png', 0, 'attachment', 'image/png', 0), (7469, 41, '2023-04-26 13:05:26', '2023-04-26 16:05:26', '', 'Spotify', '', 'inherit', 'closed', 'closed', '', 'spotify-26', '', '', '2023-04-26 13:05:35', '2023-04-26 16:05:35', '', 7467, 'https://beatz.com.br/wp-content/uploads/2023/04/Spotify-3.png', 0, 'attachment', 'image/png', 0), (7470, 41, '2023-04-26 13:12:50', '2023-04-26 16:12:50', '\"MP3\". Lançado: 2023.', 'MP3', '', 'inherit', 'closed', 'closed', '', 'mp3-10', '', '', '2023-04-26 13:13:05', '2023-04-26 16:13:05', '', 7467, 'https://beatz.com.br/wp-content/uploads/2023/04/MP3-3.mp3', 0, 'attachment', 'audio/mpeg', 0), (7474, 26, '2023-05-26 11:32:00', '2023-05-26 14:32:00', '\nTer um bom marketing de influência é a solução que muitas empresas precisam para tomar partido do crescimento do seu negócio.
\n\n\n\nAfinal, as estratégias de marketing são essenciais para qualquer empresa que queira ter um reconhecimento no mercado, principalmente nos dias atuais, onde a maioria das pessoas se encontram nas redes.
\n\n\n\nÉ exatamente nessa questão que o marketing de influência entra. Pois, ele é um dos fatores mais importantes quando se está buscando visibilidade, visualizações e conversões.
\n\n\n\nE para que você entenda como aumentar suas vendas, vai aprender um pouco sobre essa estratégia usada na Beatz.
\n\n\n\nAcompanhe todos os tópicos e não perca conhecimento!
\n\n\n\nÓtimo aprendizado!
\n\n\n\nEm primeiro lugar, vamos iniciar nossa jornada de aprendizado entendendo o que é Influence Marketing, ou melhor, Marketing de Influência.
\n\n\n\nEssa estratégia, basicamente envolve produtores de conteúdo com uma certa influência no ramo em que você deseja se concretizar. Atraindo através do nicho, pessoas que possam ser seus possíveis clientes.
\n\n\n\nO intuito dessa ‘’parceria’’, é criar uma conexão com o público influenciado, para que ele conheça e entenda que necessita da sua marca.
\n\n\n\nO marketing de influência pode ser feito, até mesmo, através de parcerias de backlinks, onde uma página com bom ranqueamento indica a sua empresa para que seu público a conheça.
\n\n\n\nAgora, chegou o momento de mostrarmos alguns processos utilizados para pôr em prática todo o planejamento de marketing de influência.
\n\n\n\nApesar de existirem várias maneiras de implementar essa estratégia de marketing digital, abaixo estão algumas das principais etapas e considerações que separamos. Confira:
\n\n\n\nAntes de começar uma campanha de marketing de influência, é importante saber exatamente o que você espera alcançar. Se quer aumentar as vendas, aumentar o reconhecimento da marca ou gerar mais engajamento nas redes sociais, tenha um objetivo claro em mente.
\n\n\n\nEncontre pessoas que são influentes no seu nicho de mercado e que tenha uma base de seguidores engajada. Isso pode ser feito através de uma pesquisa manual ou por meio de plataformas de marketing de influência.
\n\n\n\nEntre em contato com os influenciadores e discuta a possibilidade de uma parceria. Veja se ambos estão alinhados com os objetivos da campanha, e se a colaboração será justa e transparente.
\n\n\n\nTrabalhe em conjunto com o influenciador para criar um conteúdo que seja autêntico e envolvente para sua audiência. Garanta que a mensagem da sua marca esteja clara e seja entregue de uma forma que impressione os seguidores do influenciador.
\n\n\n\nAcompanhe o desempenho da campanha e faça ajustes se for necessário. Administre o sucesso da campanha por meio de métricas como engajamento, alcance e conversões.
\n\n\n\nUma relação de parceria pode ser benéfica para ambas as partes, por isso, mantenha contato com os influenciadores e busque formas de trabalharem juntos novamente.
\n\n\n\nLembre-se que a ética é fundamental no marketing de influência. Certifique-se de que todas as parcerias sejam transparentes, e informe claramente o influenciador sobre todos os processos.
\n\n\n\n![\"pessoas](\"https://beatz.com.br/wp-content/uploads/2023/05/9-Marketing-de-influencia-MEIO.png\")
Mas, todos esses processos só funcionam quando vemos um alcance de lucros gradativo. E para que você entenda que tudo isso é realmente necessário, nos tópicos abaixo estão alguns dos motivos de investir no marketing de influência.
\n\n\n\nAo trabalhar com um influenciador, a sua empresa pode alcançar um público maior do que seria possível por conta própria. Isso significa que mais pessoas estarão cientes do seu produto ou serviço, o que pode levar a um aumento nas vendas.
\n\n\n\nQuando um influenciador recomenda um produto ou serviço, isso pode aumentar a credibilidade e confiança do público na sua marca. Os seguidores do influenciador confiam em sua opinião e podem estar mais propensos a comprar de você, se ele falar bem do seu produto.
\n\n\n\nTrabalhar com um influencer pode aumentar o engajamento com a sua marca nas redes sociais. Os seguidores do influenciador podem seguir a sua marca, compartilhar suas postagens e interagir com o seu conteúdo, aumentando as vendas e o lucro.
\n\n\n\nO marketing de influência pode oferecer um melhor retorno do investimento em comparação com outras formas de publicidade, pois, o custo, geralmente é menor e o engajamento é mais elevado.
\n\n\n\nQuando você trabalha com um influenciador, o público já está engajado e interessado no conteúdo, o que significa que você pode obter mais vendas por menos investimento em publicidade.
\n\n\n\nEm resumo, ao utilizar estratégias de marketing de influência de forma eficaz, é possível expandir o alcance da sua marca, aumentar a confiança do público, melhorar o engajamento com a marca, segmentar o público-alvo com mais precisão e obter um melhor retorno do investimento, tudo isso contribuindo para um aumento nas vendas da sua empresa.
\n\n\n\nEntendeu como funciona essa estratégia tão usada na atualidade?
\n\n\n\nNós podemos te ajudar a crescer e ganhar muitos clientes e seguidores. Trabalhamos com inbound marketing e com um planejamento estratégico para alavancar a visibilidade da sua empresa.
\n\n\n\nEntre agora mesmo em nosso site e confira nossos serviços!
\n\n\n\nSe desejar ler mais textos, temos conteúdos relevantes para aperfeiçoar seu conhecimento sobre o mundo digital.
\n\n\n\nAcesse nosso blog e confira todos os artigos produzidos para te orientar sobre a gama de métodos e técnicas do marketing digital!
\n', 'Descubra como aumentar as suas vendas com o marketing de influência da Beatz', 'Aprenda como alavancar seus lucros com as melhores estratégias!', 'publish', 'closed', 'open', '', 'marketing-de-influencia', '', '\nhttps://beatz.com.br/blog/como-planejar-o-marketing-de-conteudo-da-sua-empresa/', '2023-05-25 17:33:25', '2023-05-25 20:33:25', '', 0, 'https://beatz.com.br/?p=7474', 0, 'post', '', 0), (7477, 20, '2023-06-01 19:50:00', '2023-06-01 22:50:00', '\nEm primeiro lugar, a redação SEO é uma técnica de escrita muito utilizada por profissionais de marketing de conteúdo. Esse método tem como principal objetivo trazer mais visibilidade para o seu blog, texto ou site e, por consequência, para a sua marca.
\n\n\n\nA redação SEO consiste, basicamente, na otimização de um conteúdo para os mecanismos de busca. Ou seja, é a partir dela que o Google considera o seu material relevante e tende a ranqueá-lo em resultados de pesquisa relacionados ao assunto do seu artigo ou site.
\n\n\n\nSe essa é a primeira vez que você tem contato com esse assunto, fique tranquilo! Nesse artigo, eiu vou te explicar melhor sobre essa técnica e, todos os benefícios que a aplicação dela pode trazer para a sua empresa.
\n\n\n\nFicou interessado? Então, continue a leitura a seguir!
\n\n\n\nBem, como mencionei acima, a otimização do seu texto ou site é essencial para que a sua marca ganhe mais visibilidade e reconhecimento no mercado. Para isso, é necessário seguir algumas regras e padrões de escrita. Dentre eles, o principal, está no uso de palavras-chave durante a produção de um conteúdo.
\n\n\n\nA palavra-chave que deve ser usada no texto, geralmente, é escolhida de forma estratégica pelo redator. E, deve estar diretamente ligada ao principal assunto abordado no artigo. Já no caso de um site, a palavra-chave deve estar relacionada ao título da página e ao principal assunto abordado pela mesma.
\n\n\n\nAlém do uso de palavras-chave, durante a produção de uma redação SEO, o profissional responsável pela criação de conteúdo deve estar atento a outras situações, como por exemplo:
\n\n\n\nEsses elementos são de extrema importância para que o seu artigo ou site se tornem relevantes e sejam reconhecidos pelo Google. Afinal, de que adianta ter um conteúdo repleto de palavras-chave, mas, sem sentido algum?
\n\n\n\nAgora que você já sabe os principais aspectos a se levar em conta, para a otimização do seu conteúdo, chegou a hora de entender porque essa prática é tão importante no mercado.
\n\n\n\nSaiba tudo sobre o assunto abaixo!
\n\n\n\n![\"mulher-fazendo-pesquisa-na-internet\"](\"https://beatz.com.br/wp-content/uploads/2023/05/14-Redacao-SEO-MEIO_.png\")
Em resumo, esse método de escrita tem impactado o marketing de conteúdo de diversas formas, e trazido muitas vantagens para empresas, tais como:
\n\n\n\nA redação SEO melhora a posição de um site ou texto nos mecanismos de busca. Com isso, pode aumentar a quantidade de visitas que um site recebe naturalmente.
\n\n\n\nEssa técnica torna o conteúdo mais relevante e de fácil entendimento, por isso, tende a melhorar a experiência do usuário na plataforma.
\n\n\n\nCom uma redação SEO bem executada, as marcas podem construir uma imagem on-line mais forte e positiva. Uma vez que o conteúdo otimizado é mais relevante e direcionado para o público-alvo, o que leva a uma maior confiança na marca.
\n\n\n\nA otimização em SEO pode levar a um aumento nas conversões, como assinaturas de e-mail, downloads de conteúdo e vendas. Pois, o material entregue é mais relevante e direcionado para o público-alvo.
\n\n\n\nDepois de conhecer todas as vantagens da redação SEO, você ainda tem dúvidas se ela funciona para a sua empresa?
\n\n\n\nEntão, o continue a leitura que eu vou te contar tudo sobre isso!
\n\n\n\nA redação SEO pode ser aplicada em vários negócios, independentemente do formato ou ramo do mesmo. Mas, para funcionar de maneira eficaz, esse método precisa ser adequado ao modelo e formato de negócio ao qual será usado. De maneira geral, é de extrema importância que a redação SEO esteja alinhada com a essência da marca e, que seja planejada de maneira estratégica para a sua empresa, pensando sempre na conquista de melhores resultados.
\n\n\n\nPara isso, a sua empresa deve contar com a ajuda de um especialista qualificado em produção de conteúdo, redação, SEO, ou até mesmo, em marketing. Visto que, são profissionais já experientes na área e por isso, tendem a ter uma melhor percepção do mercado e das mudanças sofridas por ele.
\n\n\n\nDe qualquer forma, vale ressaltar que, apesar da redação SEO ser muito eficaz e vantajosa para empresas, ela não proporciona resultados mágicos e milagrosos. Essa técnica de escrita é uma prática que deve ser usada constantemente, para que os seus resultados sigam em uma jornada de crescimento gradual. Portanto, não espere grandes mudanças do dia para a noite. A prática e a constância levam a perfeição!
\n\n\n\nE aí, você gostou de conhecer um pouco mais sobre a redação SEO? Acha que ela pode ser muito vantajosa para a sua marca?
\n\n\n\nEntão, acesse o nosso blog e veja os conteúdos que postamos por lá. Tenho certeza que você vai gostar! Não esqueça de nos acompanhar nas redes sociais também, (Instagram, Facebook ou LinkedIn).
\n\n\n\nTe vejo por lá!
\n', 'Redação SEO: você conhece a estratégia de otimização que está mudando o marketing de conteúdo?', 'Entenda sobre a técnica de escrita que tem garantido mais visibilidade e vendas para as marcas!', 'publish', 'closed', 'open', '', 'vantagens-redacao-seo', '', '\nhttps://beatz.com.br/blog/pesquisa-de-palavras-chave/', '2023-12-08 09:00:45', '2023-12-08 12:00:45', '', 0, 'https://beatz.com.br/?p=7477', 0, 'post', '', 0), (7485, 22, '2023-05-26 15:57:00', '2023-05-26 18:57:00', '\nDados. Esse artigo vai falar especificamente sobre dados e, obviamente, vamos explorar mais detalhes sobre as estratégias de mídia paga da Beatz. Mas, a palavra-chave aqui é análise de dados. Isso porque, esse é o fator que conecta tudo que você vai aprender nesse texto.
\n\n\n\nAfinal, entendemos que, com base na experiência conquistada com nossos clientes, compreender o que circunda a sua estratégia, é tão importante quanto a estratégia em si. Basicamente, um depende do outro.
\n\n\n\nEntão, se você tem dúvidas sobre as estratégias que estão esperando pela sua empresa aqui na Beatz, vai querer ler este texto até o final. Lembrando que, caso queira falar com nosso time, estamos sempre à disposição para tirar todas as suas dúvidas.
\n\n\n\nBoa leitura!
\n\n\n\nNão tem como começar de outro lugar, se não, do começo, certo? Então, podemos iniciar com uma simples pergunta: em que consiste uma boa estratégia de marketing que utiliza mídia paga?
\n\n\n\nSe você investe em uma determinada campanha, sabe que os resultados podem depender do seu budget, mas também, da experiência do seu time para propor melhorias. Isso porque, ao contrário do que vemos com o conteúdo orgânico, a mídia paga, como o próprio nome diz, consiste em pagar por um posicionamento específico para o seu anúncio.
\n\n\n\nOu seja, entregar a sua mensagem para um público pré-determinado. Então, como isso funciona?
\n\n\n\nPode não parecer, mas, é mais fácil do que parece. Em resumo, você determina um orçamento, seleciona um público-alvo e paga por ações que eles possam estar tomando dentro da sua campanha, clicando ou visualizando o seu anúncio.
\n\n\n\nDesse modo, você pode patrocinar qualquer coisa que seja efetiva para a sua estratégia. Links, vídeos, posts ou qualquer conteúdo que possa ser relevante para o seu público.
\n\n\n\nComo você notou anteriormente, o sistema é muito simples. Mas, como afirmamos no início deste artigo, a expertise da Beatz em estratégias feitas para indústrias como a sua, pode ser o que falta para alcançar os melhores resultados para a sua empresa.
\n\n\n\nVocê deve se lembrar que no início desse texto falamos sobre a importância da análise de dados para as suas campanhas. Esse é um dos principais diferenciais da Beatz: basear as estratégias em informações concretas sobre o mercado em que a sua indústria está inserida.
\n\n\n\nÉ isso que faz com que a sua empresa sempre tome decisões assertivas e obtenha os melhores resultados para os investimentos em marketing. Além disso, desenvolvemos uma metodologia própria.
\n\n\n\nCom ela, temos o passo a passo certo para conquistar, efetivamente, mais clientes para a sua empresa.
\n\n\n\n![\"organograma](\"https://beatz.com.br/wp-content/uploads/2023/05/11-Midia-Paga-MEIO.png\")
Entendemos que a jornada de um cliente em potencial é determinada por três etapas. Isso mesmo, apenas três etapas levam as pessoas de simples visitantes a clientes assíduos da sua marca. Ou seja, nada de se deparar com estratégias mirabolantes que exigem longos processos para que, no final, os resultados sejam inferiores ao que você espera.
\n\n\n\nConhecimento, confiança e venda. É só disso que você precisa para conquistar clientes fieis. Em primeiro lugar, você deve fazer com que o seu cliente em potencial conheça a sua marca, entenda que tem uma dor que pode ser sanada por determinada solução.
\n\n\n\nDepois disso, partimos para a etapa de confiança. Aqui, estreitamos a comunicação com o lead, fazendo com que ele tenha confiança em sua marca, ou seja, criando um relacionamento entre empresa e público.
\n\n\n\nPor fim, chegamos ao objetivo final, que é vender o seu produto! Nesta etapa, as pessoas que estão recebendo a sua mensagem já estão prontas para comprá-lo ou contratar o seu serviço. Dessa forma, moldamos a comunicação para convencer o seu cliente em potencial.
\n\n\n\nA Beatz é a junção de experiências de outras duas agências. Somamos a expertise de ambas para entregar os melhores resultados para uma carteira excepcional de clientes que já confiaram no nosso trabalho e, estão colhendo os frutos do seu investimento.
\n\n\n\nAlém disso, sua empresa pode ter uma equipe de especialistas atuando nos bastidores de campanhas de sucesso. A Beatz conta com profissionais especialistas em marketing, mídia paga, SEO, e tudo o que você precisa para um planejamento efetivo.
\n\n\n\nEntão, você já sabe que temos a solução certa para que o seu budget seja aplicado de maneira eficiente, e torne-se responsável por resultados que você nunca viu antes. Fale agora mesmo com o nosso time!
\n\n\n\nMas, calma que podemos te ajudar antes mesmo desse contato. Você pode acessar agora mesmo o nosso canal oficial no YouTube e conferir os episódios do nosso Podcast!
\n\n\n\nToda semana, às terças, a partir das 18h30, temos horário marcado para conversar com um especialista sobre empreendedorismo, marketing e tudo aquilo que pode impactar nos resultados da sua empresa. Estamos esperando por você!
\n\n\n\nSem sombra de dúvidas, uma estratégia eficiente requer profissionais qualificados para fazer com que cada aspecto de uma campanha cumpra o seu papel. Para isso, é preciso ter a equipe de marketing certa por trás da sua campanha.
\n\n\n\nDe fato, encontrar a equipe certa pode ser um desafio para gestores como você. Isso porque, cada profissional possui experiências únicas, bem como, modos de trabalho diversificados.
\n\n\n\nDessa forma, a contratação do profissional certo pode ser, definitivamente, a chave para o sucesso das suas campanhas. Criativo, estratégico, ágil, todas as características que são fundamentais para a sua equipe de marketing, são extremamente importantes.
\n\n\n\nNeste artigo, vamos explorar como uma equipe qualificada pode potencializar os resultados que a sua empresa obtém através do marketing digital. Boa leitura!
\n\n\n\nAntes de mais nada, precisamos compreender quais são as características que devem prevalecer entre os integrantes do seu time. Por isso, trouxemos alguns detalhes que você pode priorizar entre as contratações. Além, é claro, de investir em especializações para a sua equipe.
\n\n\n\nComo havíamos comentado, se você está buscando formar uma equipe de marketing que traga resultados reais para a sua empresa, existem algumas características essenciais que devem ser levadas levar em consideração. Entre elas, podemos citar:
\n\n\n\nUma equipe de marketing precisa ser criativa e inovadora. Desse modo, significa que seus membros devem ser capazes de pensar fora da caixa e apresentar ideias originais que diferenciem sua empresa da concorrência.
\n\n\n\nAlém disso, ela precisa ser capaz de analisar dados e tirar insights importantes que possam ser usados para melhorar as campanhas de marketing. Isso significa que seus membros precisam ter um bom entendimento de métricas como: taxa de conversão, ROI e outros parâmetros relevantes.
\n\n\n\nAssim, investir em treinamentos é a melhor forma de assegurar que todos os profissionais estejam alinhados aos métodos e métricas referentes à estratégia. Obviamente, contar com esses conhecimentos prévios pode otimizar a rotina da sua empresa, mas, isso não é algo imprescindível. Afinal, tudo pode ser ensinado!
\n\n\n\nAntes de prosseguir, precisamos entender que, o marketing não é um esforço individual. Uma equipe de marketing eficaz precisa ser capaz de trabalhar em conjunto para alcançar seus objetivos. Desse modo, os membros da equipe devem ser capazes de se comunicar efetivamente, colaborar em projetos e apoiar uns aos outros.
\n\n\n\nSempre falamos aqui no blog sobre o universo do marketing estar em constante evolução, com novas tecnologias, tendências e práticas surgindo regularmente. Por isso, uma equipe de marketing precisa ser capaz de se adaptar a essas mudanças e ajustar suas estratégias de acordo.
\n\n\n\nEmbora a criatividade seja fundamental para o sucesso do marketing, o conhecimento técnico também é essencial. Por isso, priorizar um bom entendimento de ferramentas de análise, plataformas de publicidade, SEO e outras tecnologias relevantes, pode ser um diferencial para a sua equipe de marketing.
\n\n\n\nPor fim, sua equipe precisa ser apaixonada pelo que faz. Eles devem estar motivados e entusiasmados em ajudar sua empresa a crescer e alcançar seus objetivos.
\n\n\n\nLembre-se de que formar uma equipe de marketing forte é uma tarefa desafiadora, mas, com as características certas, sua equipe pode trazer resultados incríveis.
\n\n\n\nQuer ver como essas características podem impactar na sua empresa? Continue acompanhando a leitura!
\n\n\n\n![\"equipe](\"https://beatz.com.br/wp-content/uploads/2023/05/6-Equipe-de-marketing-MEIO.png\")
Já havíamos comentado que, uma equipe possuidora das características certas, pode trazer uma série de vantagens para sua empresa. Quer saber quais são?
\n\n\n\nConfira a lista a seguir!
\n\n\n\nIsso não é novidade para ninguém, afinal, com uma equipe criativa e inovadora, sua empresa pode produzir campanhas que se destaquem da concorrência. Essa criatividade pode ajudá-lo a produzir conteúdo envolvente, aumentar o engajamento com os clientes e melhorar a imagem de sua marca.
\n\n\n\nUma equipe de marketing com habilidades analíticas sólidas, pode ajudar sua empresa a criar campanhas que sejam mais efetivas. Com uma boa compreensão de métricas e análise de dados, sua equipe pode criar comunicações mais segmentadas e personalizadas, aumentando as chances de conversão.
\n\n\n\nAlém disso, habilidades de comunicação sólidas, podem ajudar a melhorar a comunicação com os clientes. Desse modo, criando mensagens claras e envolventes, melhorando relacionamentos e aumentando a lealdade à marca.
\n\n\n\nCom uma equipe de marketing flexível, sua empresa pode se adaptar rapidamente às mudanças do mercado. Eles podem testar novas abordagens, tecnologias e tendências, mantendo sua marca atualizada e relevante.
\n\n\n\nCom conhecimento técnico sólido, seu time pode ajudar a melhorar a eficiência de suas campanhas. Eles podem usar ferramentas de análise para melhorar a segmentação e o direcionamento, aumentando o ROI de suas campanhas.
\n\n\n\nPor último e igualmente importante, uma equipe de marketing apaixonada pelo que faz, pode trazer uma série de benefícios para sua empresa. Eles podem estar mais dispostos a trabalhar duro, pensar fora da caixa, e fazer o que for necessário para alcançar os objetivos da empresa, inclusive, ampliando outras habilidades citadas neste artigo.
\n\n\n\nAgora você sabe o que precisa para otimizar suas estratégias com o time certo para a sua empresa. Mas, e se você tivesse o auxílio de uma empresa especializada em marketing?
\n\n\n\nTudo pode se tornar ainda mais fácil, certo? Podemos comprovar que você pode ter todas essas características em sua empresa e, o melhor: estão a um clique de distância! Fale com nosso time e veja todas as vantagens.
\n\n\n\nNão esqueça de acompanhar o nosso blog para conferir nossas novidades e, também, confira o nosso podcast no canal oficial no Youtube. Temos novos episódios todas as terças, a partir das 18h30. Esperamos você lá!
\n\n\n\nO marketing digital já não é mais considerado um diferencial, e sim, essencial para a sobrevivência e posterior crescimento de todo tipo de negócio, incluindo os do setor industrial. Atualmente, é praticamente impossível comercializar seus produtos sem o marketing digital. No entanto, é um trabalho complexo, onde as necessidades dos clientes precisam ser compreendidas, alinhadas com estratégias e técnicas personalizadas. É por isso que muitas empresas estão optando pelo marketing terceirizado, para que profissionais especializados tomem conta dessa parte tão importante do seu negócio, assim obtendo resultados positivos.
\n\n\n\nDessa forma, existem diversos motivos para você investir no serviço e, nesse texto, te mostraremos as vantagens de contratar uma agência para auxiliar neste processo. Acompanhe!
\n\n\n\nPara traçar boas estratégias para sua indústria, é preciso trabalhar com estudos do comportamento do consumidor, ferramentas digitais, cronogramas complexos, análise de dados, dentre outras diversas tarefas.
\n\n\n\nNesse sentido, terceirizar os serviços de marketing surge como uma solução que possibilita a contratação de agências especializadas que cuidarão do marketing da sua indústria. Isso gera economia de dinheiro, otimização de tempo e a potencialização de resultados. Afinal,você contará com um serviço de alta qualidade sem precisar se preocupar em montar sua própria equipe de especialistas.
\n\n\n\nÉ por isso que o marketing terceirizado é uma tendência cada vez maior entre as empresas. Ter uma equipe especializada trabalhando para você, é saber que sua indústria poderá alcançar resultados mais rápidos e eficazes, acessando recursos e expertises que antes não seriam possíveis.
\n\n\n\n![\"Análise-em-computador-portátil-calculadora-notebook-e-papeis](\"https://beatz.com.br/wp-content/uploads/2023/05/2-Marketing-Terceirizado-MEIO.png\")
O marketing terceirado é capaz de gerar inúmeros benefícios para sua empresa. Por isso, existem várias razões pelas quais você deveria optar por investir nessa solução para sua indústria. Confira algumas vantagens a seguir!
\n\n\n\nUma agência de marketing conta com uma equipe altamente especializada e capacitada, que fornecerá soluções de marketing eficazes e inúmeros benefícios ao seu negócio.
\n\n\n\nGraças ao conhecimento, vivência de mercado e uma vasta experiência em diversas áreas, que não pode ser igualada pela equipe interna, a agência estará sempre atualizada com as últimas tendências e práticas de marketing.
\n\n\n\nAlém disso, com o marketing terceirizado, você adquire os serviços de profissionais de inúmeras áreas, como, por exemplo: copywriting, tráfego pago, análise de dados e design, o que custaria muito para sua indústria se você optasse por contratar cada um desses profissionais.
\n\n\n\nAo optar pelo marketing terceirizado, você elimina todos os custos que se tem para manter uma equipe trabalhando internamente. Além disso, há também os gastos com a infraestrutura e os equipamentos que um setor de marketing exige, que ficarão por conta da agência contratada.
\n\n\n\nDo mesmo modo, ao contar com um time especializado, é possível alinhar os objetivos da sua indústria com a agência e deixar o trabalho com eles. Isso representa, não apenas uma redução de custos como o tempo, mas também, otimiza a gestão de suas tarefas e dos investimentos.
\n\n\n\nCom o marketing terceirizado, além da divulgação em diversas plataformas digitais, a qualidade da promoção do seu negócio será melhor, assim como, o alcance e a visibilidade da sua indústria.
\n\n\n\nVocê também conseguirá acompanhar os resultados em tempo real e saberá que o público certo está sendo atingido, o que fará com que sua indústria obtenha maior reconhecimento e sucesso.
\n\n\n\nA equipe potencializará o marketing do seu negócio, com ótimas estratégias e novidades para atingir o público certo e gerar interesse em clientes potenciais, transformando-os em parceiros de longo prazo.
\n\n\n\nVocê pôde observar ao longo desse texto a importância de contratar uma agência especializada para cuidar desse setor na sua indústria.
\n\n\n\nTer especialistas qualificados cuidando do marketing da sua indústria potencializa as chances de sucesso dela. Pois, eles trabalharão estrategicamente e de forma personalizada para alavancar seu crescimento.
\n\n\n\nPortanto, investir na terceirização do marketing da sua indústria te possibilita contar com profissionais mais qualificados. Isso aumentará a expansão da marca, criando soluções eficientes, mais oportunidades de negócio e captação de novos clientes. Assim, sua indústria cresce, sempre gerando mais lucros e possibilitando investimentos em outras áreas do seu negócio ou na contratação de especialistas de outros setores.
\n\n\n\nSe você gostou da nossa matéria, continue de olho no blog da Beatz! Nele você encontra outras soluções de marketing, que te ajudarão a alavancar o resultado da sua empresa.
\n', 'Sua indústria precisa de ajuda? Veja como o marketing terceirizado pode ser vantajoso', 'Descubra as principais vantagens de terceirizar o marketing da sua empresa! ', 'publish', 'closed', 'open', '', 'marketing-terceirizado', '', '\nhttps://beatz.com.br/blog/estrategia-de-marketing-industrial/', '2023-05-29 18:21:11', '2023-05-29 21:21:11', '', 0, 'https://beatz.com.br/?p=7490', 0, 'post', '', 0), (7492, 20, '2023-05-31 07:08:00', '2023-05-31 10:08:00', '\nVocê com certeza já pesquisou receitas, dicas, tutoriais e procurou por produtos no Google. Hoje em dia, é praticamente impossível não utilizar essas ferramentas em nosso dia a dia. Esse artigo, por exemplo, veio de uma necessidade de entender mais sobre a produção de conteúdo, certo?
\n\n\n\nComo sabemos, a internet faz parte da vida da maioria dos consumidores, tendo como uma de suas utilidades, encontrar determinado produto ou serviço que seja ideal para suas necessidades. Nesse sentido, a produção de conteúdo se tornou essencial para que as empresas ganhem visibilidade e reconhecimento.
\n\n\n\nAlém disso, a cada dia, a concorrência fica mais acirrada. Então, qual fator, em meio a esse cenário, poderia destacar a sua empresa?
\n\n\n\nSabemos que investir em produção de conteúdo é um passo muito importante para o seu negócio. Agora, queremos te mostrar o porquê.
\n\n\n\nUtilizar plataformas digitais na estratégia é um meio econômico e eficaz de atingir o público-alvo da empresa e fazê-la crescer. Essa é uma forma que permite educar e converter clientes de maneira orgânica.
\n\n\n\nAlém disso, existem diversos formatos possíveis para gerar conteúdo, e que podem ser usados em conjunto na sua estratégia.
\n\n\n\nPara te ajudar a entender sobre produção de conteúdo e se investir nisso é uma boa ideia, preparamos este texto com algumas vantagens dessa estratégia.
\n\n\n\nContinue a leitura e aproveite as nossas dicas!
\n\n\n\nO marketing de conteúdo é uma estratégia focada na criação e distribuição de conteúdo relevante, onde há uma produção de materiais para o seu público-alvo, visando auxiliar em todo o processo de decisão de compra, e o atraindo para você de forma natural e espontânea.
\n\n\n\nEsse tipo de método utiliza plataformas digitais na estratégia e funciona através da oferta de conteúdo de qualidade para o público, associado ao produto que você vende. Ele visa atender uma necessidade de informação do seu público-alvo, que o ajude a resolver um problema pontual, através de conteúdo relevante e que gere valor.
\n\n\n\nOu seja, diferentemente do que ainda é feito no marketing tradicional, o ponto não é o que sua empresa faz, mas sim, o que seu cliente necessita.
\n\n\n\nAlém disso, o marketing de conteúdo envolve a criação e a ampliação de conteúdo on-line em diferentes formatos, como por exemplo, postagens em redes sociais, vídeos, podcasts e estratégias de textos de blogs, que trazem ainda mais resultados se usados em conjunto.
\n\n\n\nEntão, o marketing de conteúdo se baseia em uma estratégia organizada e estruturada para gerar bons resultados para empresas como a sua. Assim, fazendo com que a sua marca seja lembrada no momento da compra por clientes em potencial.
\n\n\n\nPara estabelecer uma estratégia que permita produzir materiais otimizados e que atinjam suas metas, é necessário que você considere dois pontos principais: o que você tem a agregar para seu público e quem é esse público.
\n\n\n\nAinda, é essencial que o conteúdo atenda a pelo menos uma das finalidades básicas de atrair, relacionar ou vender. Com a clareza desses pontos, torna-se mais fácil visualizar como você poderá direcionar o conteúdo para seu público de forma que gere valor a ele.
\n\n\n\nOutro ponto importante, é que você invista na produção de conteúdos originais. Desse modo, seu negócio se tornará uma autoridade, onde as pessoas o enxergarão como referência e uma fonte confiável de informações.
\n\n\n\nVocê pode contar com uma agência de marketing para realizar esse trabalho para o seu negócio. Assim, terá especialistas cuidando da estratégia de conteúdo, o que gera melhores resultados e ainda te ajuda a economizar tempo e dinheiro.
\n\n\n\nAgora que você já sabe mais sobre a produção de conteúdo e suas finalidades, deve estar imaginando as possíveis vantagens dessa estratégia.
\n\n\n\nConfira algumas delas a seguir:
\n\n\n\nEsse ato, também conhecido como “brand awareness”, faz com que o engajamento entre os clientes e sua marca aumentem, o que contribuirá para o crescimento nas vendas e no faturamento. Isso porque, as pessoas estão propensas a comprar produtos de marcas que lhes são familiares e que lhes agradam.
\n\n\n\nDessa forma, a produção de conteúdo ajudará para que mais pessoas reconheçam sua marca e seus produtos e serviços, além de aumentar sua visibilidade na internet.
\n\n\n\n![\"pessoa-segurando-celular-com-ícones\"](\"https://beatz.com.br/wp-content/uploads/2023/05/4-Producao-de-conteudo-MEIO.png\")
As redes sociais são canais de interação com sua marca, onde os clientes podem conversar com sua empresa, tirar dúvidas e enviar sugestões. Dessa forma, é possível estabelecer uma relação próxima com o seu público.
\n\n\n\nAlém disso, independentemente da forma que você escolher para compartilhar seus conteúdos, eles podem ter alto potencial de engajamento e, ao serem compartilhados pela sua audiência, o seu reconhecimento cresce através de uma publicidade espontânea.
\n\n\n\nDe fato, seus conteúdos são de grande importância, pois suas páginas são o primeiro ponto de contato do cliente com sua empresa.
\n\n\n\nAlém do mais, sua estratégia vai desempenhar um papel relevante na criação de uma jornada que forneça uma ótima experiência ao cliente. Algo essencial, visto que, dificilmente alguém que, na primeira vez, tendo acesso a seus conteúdos, efetuará uma compra.
\n\n\n\nAssim, analisar e buscar a melhora dos pontos de contato com seus clientes, te ajudarão a criar uma experiência orientada ao usuário e isso é possível através de um bom planejamento de produção de conteúdo.
\n\n\n\nConforme você produz conteúdo, a sua relevância nos mecanismos de busca cresce, e isso potencializa as chances da sua marca aparecer nas primeiras páginas de pesquisa. Dessa forma, o número de visitantes nas suas páginas e canais é maior e a confiança é despertada em seus potenciais clientes.
\n\n\n\nE na medida em que você cria conteúdos relevantes, o alcance e a visibilidade do seu negócio nas redes sociais aumentam. Pois, o interesse e o tempo de navegação dos usuários serão maiores.
\n\n\n\nIsso aumenta sua presença digital e torna o seu negócio reconhecido como referência no mercado, o que certamente aumentará o número de clientes e, por consequência, suas vendas.
\n\n\n\nComo você pôde comprovar, fornecer conteúdos relevantes demonstra autoridade, experiência e empatia com seus clientes. Ao produzir um material útil, você educa o mercado a respeito da sua empresa e contribui para um maior reconhecimento da sua marca como referência, aumentando o engajamento dos consumidores.
\n\n\n\nNesse sentido, a produção de conteúdo é algo fundamental para empresas que buscam se posicionar e se fortalecer no mercado. Isso ajuda a conquistar clientes, além de aumentar as vendas e a lucratividade.
\n\n\n\nE para que a produção de conteúdo traga bons resultados para o seu negócio, você pode contar com uma agência de Marketing Digital, com especialistas no assunto que farão uma produção e gestão profissional de seus conteúdos.
\n\n\n\nGostou do nosso texto? Temos em nosso blog outras postagens que te auxiliarão a otimizar o marketing da sua empresa.
\n\n\n\nAlém disso, o Beatz Podcast conta com episódios todas as terças, às 18h30, com assuntos relevantes no ramo do marketing digital. Não perca!
\n\n\n\nO que é backlink? Como posso fazer uma parceria? No que essa troca me beneficia? Essas são algumas perguntas recorrentes, que muitas empresas se fazem quando o profissional de marketing diz para elas que precisam conseguir backlinks parceiros.
\n\n\n\nE para te explicar tudo, nesse texto vamos esclarecer todas as suas dúvidas sobre esse assunto que demanda boas análises e estratégias precisas.
\n\n\n\nSendo assim, se você tem curiosidade e deseja entender como melhorar suas campanhas e reconhecimento perante as ferramentas do Google, esse é o caminho!
\n\n\n\nNão perca nenhuma explicação, e saiba mais sobre o assunto para discutir as propostas com um profissional especialista em marketing digital.
\n\n\n\nPrimeiramente, você deve entender o que a palavra ‘’backlink’’ significa. Essa expressão, muito usada por profissionais de marketing, tem sua definição como: ligação externa. Ou seja, são links colocados fora do seu site, em páginas de outro proprietário, formando uma ‘’ligação’’ entre vocês.
\n\n\n\nApesar de parecer confuso, a prática é bem simples. Mas, o posicionamento dos backlinks devem ser estratégicos dentro do conteúdo do parceiro, para que tenha uma boa visibilidade e gere mais visitas ao seu site.
\n\n\n\nEm resumo, essa tarefa pode ser definida como, uma troca de links entre duas páginas da internet, funcionando como uma referência dentro de um conteúdo.
\n\n\n\nE isso tudo, é feito porque os motores de busca do Google usam da quantidade de números de backlinks como um fator de ranqueamento. E essa estratégia, é uma das mais essenciais quando falamos de SEO.
\n\n\n\nPortanto, agora que você já sabe a definição e o que é backlink, está na hora de entender um pouco mais sobre essa prática, e os benefícios que ela pode trazer para a sua empresa.
\n\n\n\nVamos começar te contando como formar parceiros e entrar em contato com páginas na internet para melhorar os seus números dentro das plataformas digitais.
\n\n\n\nPor isso, em primeiro lugar, você deve buscar sites que tenham alguma relação com a sua empresa, produto ou serviço que oferece.
\n\n\n\nDessa forma, será mais fácil para que todos os lados sejam beneficiados, pois, com a produção de conteúdos semelhantes, até mesmo a posição do backlink dentro do texto de blog, por exemplo, será mais adequado.
\n\n\n\nDepois de identificar páginas que seriam perfeitas para a parceria, é o momento de entrar em contato com o proprietário e sugerir uma proposta.
\n\n\n\nÉ nessa etapa que você analisa todo o material e propõe a troca de links. Mas, saiba que hoje em dia, muitas páginas cobram pela parceria, e cabe a você decidir qual seria o melhor investimento a ser feito.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/05/12-O-que-e-backlink-TOPO-1024x576.png\")
Agora que você já entende o que é backlink e como executar essa estratégia, vamos te mostrar as vantagens de ter bons profissionais que possam fazer um planejamento pensando no melhor para a sua empresa.
\n\n\n\nUma estratégia de backlinks bem executada, pode trazer uma série de benefícios para a sua empresa. São alguns deles:
\n\n\n\nQuando sites que possuem uma alta autoridade linkam para o seu site, indicam uma boa qualidade e aumentam a percepção do Google sobre a autoridade da sua página.
\n\n\n\nIsso pode resultar em um melhor posicionamento nos resultados de busca e em mais tráfego orgânico.
\n\n\n\nQuando um site com grande audiência indica um link para o seu conteúdo, ele pode gerar um aumento significativo de tráfego para o seu site.
\n\n\n\nAlém disso, os backlinks também podem ajudar a aumentar a visibilidade, tornando-o mais fácil de ser encontrado pelos usuários.
\n\n\n\nParcerias de backlinks com sites relevantes e respeitados na sua indústria, podem ajudar a melhorar a credibilidade da sua marca.
\n\n\n\nIsso acontece porque os usuários associam a sua marca com esses sites engajados, gerando uma percepção positiva.
\n\n\n\nUma estratégia de backlinks bem executada, pode levar a um aumento no número de leads e vendas na empresa.
\n\n\n\nQuando um usuário chega ao seu site através de um backlink, ele já está demonstrando interesse em seu conteúdo e pode estar mais sujeito a se tornar um lead ou realizar uma compra.
\n\n\n\nConseguiu sanar todas as suas dúvidas sobre o que é backlink?
\n\n\n\nEspero que sim, mas, se ainda estiver querendo estudar e pesquisar sobre estratégias de marketing digital, podemos te oferecer muitos textos informativos!
\n\n\n\nEntre em nosso blog e leia mais sobre métricas, ferramentas, monitoramento de tráfego e como produzir materiais como anúncios, textos de blog, posts para as redes sociais e muito mais!
\n\n\n\nNosso blog é recheado de assuntos e novidades sobre o ramo, que mudarão sua forma de pensar.
\n\n\n\nCada parágrafo te levará para o sucesso! Acesse o blog da Beatz agora mesmo!
\n', 'O que é backlink e como essa estratégia pode beneficiar as suas campanhas de marketing', 'Estratégia eficiente para um bom ranqueamento e reconhecimento do Google', 'publish', 'closed', 'open', '', 'o-que-e-backlink', '', '\nhttps://beatz.com.br/blog/curso-de-seo/', '2023-05-25 18:03:03', '2023-05-25 21:03:03', '', 0, 'https://beatz.com.br/?p=7495', 0, 'post', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (7498, 20, '2023-06-02 15:17:00', '2023-06-02 18:17:00', '\nSe nunca leu ou ouviu falar sobre tráfego pago e orgânico, esse artigo é para você!
\n\n\n\nPara começar, é importante que você saiba o que significa cada um desses termos e como eles funcionam.
\n\n\nEm resumo, o tráfego orgânico se refere às visitas geradas naturalmente em um site ou página. Ou seja, é quando não existe investimento financeiro em publicidade. Esse tipo de tráfego, geralmente, vem dos resultados de pesquisa em motores de busca, links compartilhados em redes sociais e recomendações de outros sites ou blogs. Já o tráfego pago, é o contrário do orgânico. Uma vez que ele ocorre por meio de aplicações financeiras em publicidade, como anúncios em redes sociais e links
patrocinados.
Agora que você já sabe o que significa cada tipo de tráfego, eu vou te explicar as principais diferenças entre eles e, como aplicar as melhores estratégias na sua empresa para conquistá-los.
\n\n\nContinue a leitura abaixo e saiba tudo sobre esse assunto!
\n\n\nBem, como citei acima, os tráfegos pago e orgânico, geralmente têm como objetivo aumentar a visibilidade da marca, gerar mais conversões e vendas para a mesma. Porém, apesar do propósito semelhante, as estratégias aplicadas em cada um, tornam o resultado final diferente. As principais divergências entre esses dois tipos de tráfego, são:
\n\n\nO tráfego orgânico é gerado de maneira natural, ou seja, nele não há a necessidade de investimentos financeiros em publicidade. Porém, no tráfego pago existe um grande investimento em anúncios e afins, para que os resultados desejados sejam alcançados.
\n\n\nO tráfego pago tende a gerar resultados imediatos, visto que, a publicidade é exibida rapidamente para os usuários. Em contrapartida, o tráfego orgânico é uma estratégia de longo prazo, que pode levar mais tempo para gerar resultados, pois depende da qualidade do conteúdo e da otimização do site ou página para os motores de busca.
\n\n\nO tráfego orgânico é mais sustentável a longo prazo, porque é baseado em conteúdo relevante e de qualidade, fator que atrai visitantes naturalmente. Porém, o tráfego pago requer investimentos financeiros contínuos para mantê-lo em níveis elevados.
\n\n\nO tráfego pago permite o alcance de um público mais amplo e segmentado. Pois, é possível selecionar as características, interesses e comportamentos dos usuários que serão impactados pela publicidade. Já o tráfego orgânico, tem um alcance mais limitado, visto que depende da busca ou do compartilhamento de conteúdo pelos usuários.
\n\n\nPelo tráfego orgânico é mais difícil mensurar se as suas estratégias estão trazendo resultado, pois, depende de fatores externos, como: mudanças nos algoritmos dos motores de busca. Já o tráfego pago, possibilita um controle maior sobre os resultados da campanha, visto que, é possível medir o ROI (Retorno sobre o Investimento), além de outras métricas e fazer ajustes em tempo real.
\n\n\nEm resumo, o tráfego pago e orgânico são estratégias diferentes que podem ser utilizadas em conjunto ou separadamente no marketing digital, dependendo da necessidade da sua empresa. Independentemente do tráfego que será usado, é necessário seguir algumas técnicas para melhor aplicá-lo e atingir o grande objetivo da sua marca.
\n\n\nFicou curioso? Saiba mais a seguir!
\n![\"equipe-de-marketing-em-reunião\"](\"https://beatz.com.br/wp-content/uploads/2023/05/16-Trafego-pago-e-organico-MEIO-300x177.png\")
Conforme mencionei acima, para conquistar tráfego pago e orgânico, e atingir os resultados esperados pela sua empresa, é necessário adotar uma série de medidas e estratégias. Dentre elas, as principais são:
\n\n\nTanto para a conquista de tráfego orgânico, quanto para a de tráfego pago, é necessário criar um conteúdo relevante, informativo e original, que atenda às necessidades do público-alvo. Dependendo do tipo de tráfego, a linguagem pela qual o conteúdo será repassado é que vai mudar, enquanto um pode ter um tom mais informativo (tráfego orgânico), o outro precisa ser extremamente persuasivo (tráfego pago). Em ambos os casos, o material em questão precisa ser atrativo e deve chamar a atenção dos usuários.
\n\n\nPara adquirir tráfego orgânico, é necessário investir em estratégias de SEO (Search Engine Optimization) e marketing de conteúdo, que exigem tempo e recursos, mas, não requerem investimentos financeiros diretos. Já para conquistar tráfego pago, é preciso investir em plataformas de publicidade e anúncios, como por exemplo:
\n\n\nPara a conquista de ambos tipos de tráfego, é preciso entender as personas do negócio e otimizar o conteúdo, buscando sempre atender às necessidades e interesses da marca. Quanto mais específica a pesquisa for, mais direcionada será a produção de conteúdo orgânico e pago.
\n\n\nPor fim, vale ressaltar que antes de aplicar qualquer estratégia para atrair tráfego pago e orgânico, é importante analisar a necessidade e o principal objetivo da sua empresa. Em muitas ocasiões, a utilização desses dois métodos traz diversas vantagens para a marca, como: resultados mais rápidos e permanentes.
\n\n\nEspero que tenha aproveitado o nosso conteúdo. Se quiser conhecer outros assuntos que vão te ajudar a impulsionar a sua marca, acesse o nosso blog. Tenho certeza que você vai aproveitar muito os conteúdos que postamos por lá! Não esqueça de nos acompanhar nas redes sociais também, (Instagram, Facebook ou LinkedIn).
\n\n\nAté logo!
\n\n\n\n\nGerenciar um projeto é uma tarefa que exige muito preparo e atenção redobrada, tanto de quem lidera quanto do time responsável pelo desenvolvimento. Se você nos acompanha, sabe que sempre convidamos uma referência para revelar dicas e segredos sobre empreendedorismo e marketing. O assunto da vez é: gestão, processos e o método OKR.
\n\n\n\nPara conversar com o diretor de redação aqui da Beatz, Adriano Klumpp, convidamos a CMO da 360GRAUS Consultoria & Marketing, Carla Souza, que vai nos falar tudo sobre Objectives and Key Results, um sistema eficiente para definição e rastreamento de objetivos e resultados.
\n\n\n\nAcompanhe esse episódio imperdível e não perca nada sobre o método OKR, além de diversas dicas para gerenciamento eficiente de processos.
\n\n\n\nNão se esqueça de ativar as notificações para não perder as próximas estreias do Beatz Podcast.
\n\n\n\nLinks úteis:
\n\n\n\nConfira nosso blog: https://beatz.com.br/blog/
\n\n\n\nE-books e materiais: https://beatz.com.br/materiais-ricos/
\n\n\n\nSiga a Beatz no Instagram: https://www.instagram.com/beatzdigital/
\n\n\n\n#OKR #ObjetivosEResultados #AgênciaDeMarketing #MarketingCampinas #ConsultoriaDeMarketing #Beatz
\n', 'Gestão, Processo e OKR Carla Souza - PODCAST #71', '', 'publish', 'closed', 'closed', '', 'gestao-processo-e-okr-carla-souza-podcast-71', '', '', '2023-05-03 09:11:20', '2023-05-03 12:11:20', '', 0, 'https://beatz.com.br/?post_type=podcast&p=7503', 0, 'podcast', '', 0), (7504, 41, '2023-05-03 09:01:04', '2023-05-03 12:01:04', '', 'Thumb site', '', 'inherit', 'closed', 'closed', '', 'thumb-site-27', '', '', '2023-05-03 09:01:22', '2023-05-03 12:01:22', '', 7503, 'https://beatz.com.br/wp-content/uploads/2023/05/Thumb-site.png', 0, 'attachment', 'image/png', 0), (7505, 41, '2023-05-03 09:02:49', '2023-05-03 12:02:49', '', 'Spotify', '', 'inherit', 'closed', 'closed', '', 'spotify-27', '', '', '2023-05-03 09:03:01', '2023-05-03 12:03:01', '', 7503, 'https://beatz.com.br/wp-content/uploads/2023/05/Spotify.png', 0, 'attachment', 'image/png', 0), (7506, 41, '2023-05-03 09:09:54', '2023-05-03 12:09:54', '\"MP3\". Lançado: 2023.', 'MP3', '', 'inherit', 'closed', 'closed', '', 'mp3-11', '', '', '2023-05-03 09:10:19', '2023-05-03 12:10:19', '', 7503, 'https://beatz.com.br/wp-content/uploads/2023/05/MP3.mp3', 0, 'attachment', 'audio/mpeg', 0), (7513, 20, '2023-05-29 18:26:26', '2023-05-29 21:26:26', '\nVender para outras empresas envolve muitos desafios, como por exemplo, questões burocráticas que dificultam o processo comercial. Por conta disso, implementar ações de marketing é uma tarefa desafiadora, porém, é isso que te ajudará a converter leads, ou seja, seus clientes potenciais em compradores, e a fortalecer o relacionamento com eles. Nesse sentido, surge o inbound marketing, a estratégia mais eficiente para fazer uma empresa crescer através da internet, que visa atrair, nutrir e converter clientes através de conteúdos relevantes. Mas, para obter melhores resultados, é ideal adequar as estratégias às necessidades do seu tipo de negócio, identificando como o inbound marketing se aplica a sua indústria. Quer entender mais sobre inbound marketing B2B e como ele funciona?
\n\n\n\nEntão, continue a leitura e confira!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/05/8.png\")
Antes de entender mais sobre inbound marketing B2B, é preciso saber as diferenças entre uma empresa B2C e B2B.
\n\n\n\nA principal diferença é o tipo de cliente que cada um tem como alvo. O modelo B2C busca atrair consumidores individuais, enquanto o B2B atrai clientes empresariais.
\n\n\n\nO tamanho dos mercados é também outra diferença entre esses dois modelos, já que o mercado B2C é aquele que abrange todos os consumidores finais, sendo um mercado grande e geralmente amplo, enquanto no B2B, o mercado tende a se direcionar para nichos, visto que o objetivo é entregar soluções bem específicas para outras empresas. Dessa forma, o mercado-alvo para uma empresa B2B, geralmente, é muito menor do que o mercado-alvo de uma empresa B2C.
\n\n\n\nUm outro ponto é que o processo de compra é mais demorado no B2B, pois, os tomadores de decisão das empresas tendem a ser mais criteriosos em uma organização do que os consumidores individuais.
\n\n\n\nDessa forma, o inbound marketing B2B requer uma estratégia mais elaborada, já que lidar com as empresas pode ser mais complexo do que com os indivíduos.
\n\n\n\nO inbound marketing B2B é a estratégia que tem como objetivo, gerar interesse e conscientização sobre a empresa e seus produtos por meio de conteúdo valioso, tendo como função atrair, nutrir e converter leads em clientes.
Alguns dos caminhos utilizados para a geração de leads, para direcionar mais tráfego e aumentar as vendas, são o marketing de conteúdo, mídia social e otimização de mecanismos de busca (SEO), além de estratégias de performance que visam desenvolver anúncios exatamente para os públicos que a empresa deseja alcançar.
\n\n\n\nNessa estratégia, a lógica é fazer com que sua empresa mostre para os seus clientes potenciais que eles precisam do seu serviço. Assim, o sentimento provocado no cliente, é de ter encontrado o que estava procurando. Isso gera confiança nos compradores, facilitando o processo de venda.
\n\n\n\nAs mensagens são direcionadas de acordo com o público-alvo e mercado, e a abordagem adotada é diferente e personalizada, já que é segmentado para outras empresas.
\n\n\n\nMas, tudo é feito de acordo com a etapa da jornada de compra em que o seu possível cliente se encontra. Então, um dos fatos mais interessantes e vantajosos do Inbound marketing, é que ele produz conteúdos para diversos momentos do lead, como você pode ver a seguir.
\n\n\n\nEm atração, por exemplo, o possível cliente vai ler materiais sobre aprendizado e descoberta, e reconhecimento de problemas que ele certamente identificará como seu.
\n\n\n\nEm consideração das soluções, ele verá opções para resolver o desafio que vem enfrentando para, por fim, em decisão de compra, entender que a opção que a sua empresa oferece, é exatamente a que ele precisa.
\n\n\n\nPor fim, o Inbound marketing recomenda, ainda, a produção de conteúdos de retenção, que são os chamados materiais de manutenção, que ajudam o cliente a usufruir melhor do que comprou ou, até mesmo, a renovar ou ampliar o contrato com o seu negócio.
\n\n\n\nPortanto, se você tem uma empresa B2B, o inbound marketing deve ser uma de suas prioridades. Isso te ajudará a gerar mais leads que, eventualmente serão convertidos em clientes, a aumentar o número de oportunidades e concretizar mais vendas.
\n\n\n\n![\"cubo-de-imã-sendo-colocado-ao-lado-de-cubos-de-clientes](\"https://beatz.com.br/wp-content/uploads/2023/05/1-Inbound-Marketing-MEIO.png\")
Em primeiro lugar, é importante ter uma presença digital. Mídias sociais e canais ativos e com conteúdo relevante são fundamentais na hora de criar estratégias de inbound marketing para indústrias B2B.
\n\n\n\nElabore uma estratégia para suas mídias sociais que ajude seus clientes a conhecer, ponderar e escolher o seu produto como a melhor opção. Além disso, produza conteúdos diferentes para cada fase em que seu possível cliente se encontra.
\n\n\n\nSem dúvida, é importante saber por qual forma os seus clientes chegam até o seu negócio, pois, isso te ajudará a elaborar as melhores estratégias a serem usadas por sua indústria, visando captar novos clientes.
\n\n\n\nCom o Inbound marketing B2B, você consegue monitorar o caminho percorrido pelo seu possível cliente para entender se ele realmente está pronto para comprar o seu serviço ou produto.
\n\n\n\nDe fato, para estruturar um processo de vendas de sucesso, é essencial que o seu primeiro passo seja definir a persona.
\n\n\n\nEla é um personagem semifictício que representa a pessoa para quem você deseja vender, dentro do seu Perfil do Cliente Ideal.
\n\n\n\nEm nosso blog, temos um texto completo que explica tudo sobre persona. Clique no link e leia este conteúdo também!
\n\n\n\nAo entender melhor sobre a persona da sua empresa, você pode tomar decisões focadas em seu comportamento, preferências e necessidades, aumentando as chances de ter sucesso em suas estratégias.
\n\n\n\nDepois de falar sobre persona, precisamos citar o funil de vendas. Pois, trata-se de algo fundamental. Para gerenciar a performance do setor comercial da sua indústria é estabelecer um funil de vendas. Esse é o momento em que você poderá identificar possíveis gargalos de perda de vendas e entender melhor o seu processo.
\n\n\n\nO Marketing de Conteúdo é focado na sua persona e no seu funil de vendas, e é capaz de fortalecer sua marca através da criação e distribuição de conteúdo relevante e consistente.
\n\n\n\nNesse sentido, a produção de conteúdo aumentará o conhecimento e a percepção positiva de sua marca, assim como, a interação dos clientes com ela, além de ajudar na criação de uma jornada para os consumidores, e de oportunidades de negócio e vendas.
\n\n\n\nCom o inbound marketing B2B, a sua indústria gera conteúdo de qualidade para conseguir autoridade na internet, tendo como resultado clientes educados e conectados com seu negócio, pois, os conteúdos produzidos o tornarão mais maduro para adquirir seus produtos.
\n\n\n\nDessa forma, a empresa gera conteúdos tão relevantes que fazem com que o próprio cliente vá de encontro com ela. Assim, eles ficam a apenas um passo da decisão de compra.
\n\n\n\nPortanto, pode-se dizer que o conjunto de estratégias utilizados no inbound marketing B2B ajudará o seu negócio a atrair e converter usuários espontaneamente.
\n\n\n\nQuer saber ainda mais sobre marketing para fazer sua indústria crescer? Acesse nosso blog que conta com textos que certamente te ajudarão nessa missão!
\n\n\n\nAlém disso, acompanhe nosso podcast com episódios todas as terças, às 18h30!
\n\n\n\nInvestir no marketing da sua indústria é essencial para que ela atraia novos clientes e cresça. Logo, as mídias sociais são ótimos canais de divulgação e ampliação do seu negócio. Afinal, um conteúdo relevante tem grande poder de dar visibilidade e gerar reconhecimento para sua empresa. Mas, após publicar seu conteúdo, é preciso analisar os dados para entender como o público está reagindo ao que você posta. Nesse sentido, as métricas, que consistem em informações como interações, visualizações e compartilhamentos, são fornecidas pelas próprias plataformas. No entanto, algumas dessas métricas podem confundir até mesmo profissionais experientes, que podem acabar se prendendo em números e indicadores que não o ajudarão a compreender o sucesso das ações de marketing, as chamadas “métricas de vaidade”.
\n\n\n\nPor isso, usar essas informações para medir o desempenho dos seus conteúdos nas redes sociais pode parecer uma tarefa simples, mas, acaba sendo muito difícil, já que muitas vezes os indicadores são imprecisos e insuficientes para apontar um verdadeiro resultado do desempenho das mídias sociais da sua indústria.
\n\n\n\nAcompanhe o texto e aprenda mais sobre o uso das métricas de vaidade, e como evitar cair na ilusão de priorizá-las!
\n\n\n\nMétricas de vaidade são dados que não ajudam a tomar decisões estratégicas ou relevantes para o negócio, dessa forma, não trazendo resultados reais.
\n\n\n\nIsso não significa que você deva ignorar ou descartar esses dados, mas, é preciso saber que essas métricas podem trazer apenas apontamentos superficiais e vagos, e que podem, inclusive, prejudicar o desenvolvimento da sua indústria se colocadas como prioridade.
\n\n\n\nLembre-se de que você pode estar recebendo milhares de likes, mas isso, não significa, necessariamente, que o objetivo principal da sua marca está sendo atingido.
\n\n\n\nPor isso, as métricas de vaidade são vistas como um empecilho na estratégia de marketing digital.
\n\n\n\nFinalmente, chegou o momento de entender quais indicadores podem estar prejudicando suas análises e, por consequência, as estratégias digitais. Conheça abaixo, as principais métricas de vaidade.
\n\n\n\nA verdade é que os “likes” não garantem nenhuma tomada de decisão. A curtida em seu post, mostra que a pessoa gostou do seu conteúdo. No entanto, será que ela continuará te acompanhando? E em algum momento, ela vai adquirir seus produtos?
\n\n\n\nAssim, no final das contas, você pode ter várias curtidas, mas nenhuma conversão. É por isso que focar nessa métrica de vaidade ou até mesmo comprar curtidas reduzirá a qualidade e as estratégias da sua análise, e não trará progresso para sua indústria.
\n\n\n\nSe você tem muitas pessoas seguindo os conteúdos que posta, mas isso não reflete em nenhum tipo de ação, esses seguidores são apenas números e não fazem muita diferença para o seu negócio.
\n\n\n\nO problema, muitas vezes, está em não conseguir construir uma relação sólida com seus seguidores e não na falta deles.
\n\n\n\nDessa forma, há outras métricas mais valiosas para te ajudar na análise do sucesso de suas campanhas e redes sociais.
\n\n\n\nCompartilhamento não é sinônimo de conversão e você só saberá se a sua estratégia está gerando resultado se aqueles que compartilharam seu conteúdo efetuarem uma tomada de decisão ou encaminharem seu material para quem fizer isso.
\n\n\n\nO compartilhamento dos seus conteúdos pode te ajudar a levar mais tráfego para o site. Porém, esses números não comprovam se os usuários estão caminhando na sua jornada de compras.
\n\n\n\nA taxa de cliques te ajuda a saber se você está conseguindo levar pessoas ao seu site ou blog, por exemplo. Porém, de nada adianta ter muitos cliques em seu link e uma baixa taxa de conversão. Muitas pessoas podem apenas clicar no link do seu produto por curiosidade e acabar saindo sem sequer se interessar por ele.
\n\n\n\nDesse modo, é preciso que outros pontos estejam sendo analisados e bem executados em sua estratégia, e que você tenha um objetivo definido por trás da métrica.
\n\n\n\nEssa taxa representa o número de pessoas que abandonaram a sua página antes que ela cumprisse alguns requisitos determinados pelo Google, para que não seja considerada como rejeitada pelo usuário. Além do tempo, também é analisado a interação com os links listados, o que determinará se ela será considerada como rejeitada.
\n\n\n\nEssa métrica, é uma das que vale a pena ser observada na estratégia do marketing da sua indústria, porém, a listamos aqui, pois, ela pode tornar-se um perigo caso não seja interpretada da maneira correta.
\n\n\n\nPor exemplo, normalmente, a alta taxa de rejeição é negativa para sites centrados em oferecer conteúdo. No entanto, nem todas as páginas são iguais. Existem algumas desenvolvidas para receber um alto volume de interações, enquanto outras não necessitam disso.
\n\n\n\nDessa forma, para avaliá-la, é muito importante considerar as particularidades e objetivos de cada negócio.
\n\n\n\n![\"equipe-discutindo-painel-de-análise-na-tela-do-computador\"](\"https://beatz.com.br/wp-content/uploads/2023/05/3-Metricas-de-Vaidade-MEIO.png\")
Aqueles que investem em marketing para a sua indústria, estão sempre preocupados com o retorno de suas campanhas. E para que o resultado esperado seja atingido, as métricas analisadas devem ser aquelas que trazem dados relevantes, que indicarão o quanto o negócio está evoluindo ou, o quanto precisa melhorar em algum aspecto.
\n\n\n\nDessa forma, ao invés de focar em curtidas, seguidores, compartilhamentos e cliques, pense a respeito do alcance. Ou seja, o número de pessoas atingidas pela sua ação.
\n\n\n\nConsidere, também, a conquista do objetivo da publicação. Por exemplo, se sua publicação tinha links externos, quantas pessoas saíram e concluíram determinada ação?
\n\n\n\nAssim, as métricas são indicadores fundamentais para avaliar o sucesso da estratégia de marketing das suas mídias sociais. Você encontra mais sobre esse tema, com outras métricas que merecem atenção, em nosso texto sobre métricas de marketing. Confira!
\n\n\n\nAgora que já sabe mais sobre as métricas de vaidade, você pode imaginar que, muitas vezes, pode ser desafiador até para profissionais de marketing descobrir o verdadeiro valor delas nas mídias sociais de uma empresa.
\n\n\n\nPor conta disso, é importante lembrar que essas métricas reforçam a ideia de que ter uma presença digital é muito importante, mas, que não adianta simplesmente criar páginas e focar em anúncios on-line sem um objetivo claro e sem que seus conteúdos cheguem às pessoas certas.
\n\n\n\nPortanto, as métricas de vaidade não devem ser descartadas, mas sim compreendidas, sobre qual espaço ocupam em sua estratégia e qual é o seu objetivo além delas. Lembre-se de que há outros indicadores que te ajudarão a medir os esforços de suas ações, com resultados reais e maior eficiência.
\n\n\n\nQuer saber mais sobre marketing digital para potencializar os resultados da sua indústria? Siga acompanhando o blog da Beatz, com os melhores conteúdos de marketing digital para o seu negócio.
\n', 'Esse é o momento para a sua indústria se preocupar com métricas de vaidade?', 'Entenda o que são essas métricas e porque evitá-las!', 'publish', 'closed', 'open', '', 'metricas-de-vaidade', '', '\nhttps://beatz.com.br/blog/metricas-de-marketing/', '2023-05-30 08:57:05', '2023-05-30 11:57:05', '', 0, 'https://beatz.com.br/?p=7515', 0, 'post', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (7519, 20, '2023-06-10 14:11:14', '2023-06-10 17:11:14', '\nSe você tem um negócio, sabe que a presença online é fundamental para alcançar um público maior e aumentar as vendas. E anunciar no Google é uma das melhores formas de conseguir isso.
\n\n\n\nNo entanto, muitas pessoas sentem-se inseguras em relação a anunciar no Google, por acharem que é complicado ou por não saberem por onde começar. Por isso, hoje eu vou compartilhar com vocês um passo a passo simples e descomplicado para anunciar no Google e aumentar seus resultados.
\n\n\n\nO primeiro passo para anunciar no Google Ads é criar uma conta. Acesse a página de login do Google Ads e clique em \"Comece agora\". Você precisará fornecer algumas informações, como seu endereço de e-mail, nome da empresa e orçamento diário de publicidade. É um processo intuitivo, pois, em cada etapa, serão solicitadas as informações necessárias.
\n\n\n\nPortanto, com a conta criada, você será direcionado para a página de criação de campanha.
\n\n\n\nAnunciar no Google permite uma série de possibilidades e conquistas, como por exemplo: você pode aumentar as vendas, gerar mais tráfego para o site, obter mais leads ou promover um produto ou serviço específico. Logo, antes de iniciar a campanha é necessário que o seu principal objetivo com ela, seja definido.
\n\n\n\nFeito isso, dependendo do objetivo escolhido, você indicará os acionadores de conversão. Principalmente, se for cadastro, terá que ser configurada a página que aciona a captura do contato. Geralmente é uma página de /obrigado, entretanto, a de vendas, possivelmente é /checkout.
\n\n\n\nSobretudo, é com base nessas configurações que o Google vai trabalhar na entrega, e que você usará de métrica para otimizações. A não configuração acarretará em dados incompletos para a campanha e, se configurada incorretamente, certamente trará dados incorretos.
\n\n\n\nPosteriormente você irá escolher o tipo de campanha:
\n\n\n\nApareça no momento certo para clientes com grande intenção
\n\n\n\nEssa opção de campanha é a mais comum e básica do Google Ads. Ela permite que você exiba seus anúncios nos resultados de pesquisa do Google, primordialmente, quando as pessoas buscam por termos relevantes do seu negócio. Certamente, é uma ótima opção para alcançar clientes com intenção de compra, pois, seus anúncios aparecerão para pessoas que estão procurando ativamente o que você oferece.
\n\n\n\nA Performance Max, é uma opção de campanha recente e mais avançada. Com ela, você pode alcançar públicos-alvo em toda a rede do Google, com uma única campanha, incluindo a Pesquisa, a Rede de Display, o YouTube e o Gmail.
\n\n\n\nA Performance Max usa machine learning para otimizar automaticamente seus anúncios com base em seus objetivos de marketing, como: conversões ou vendas. É uma opção de campanha recomendada para quem tem um orçamento maior e deseja alcançar o maior número possível de clientes em potencial.
\n\n\n\nA Rede de Display do Google permite que você exiba seus anúncios em mais de 3 milhões de sites e aplicativos parceiros do Google. Sem dúvida, uma boa alternativa para aumentar o reconhecimento da marca e alcançar um público mais amplo. Os anúncios na Rede de Display são exibidos em diversos formatos, como: banners, imagens, vídeos e textos.
\n\n\n\nA campanha de Shopping permite que você exiba seus produtos diretamente nos resultados de pesquisa do Google, de acordo com as buscas pelo produto. Isso faz com que os compradores vejam seus produtos e comparem preços antes de fazerem uma compra. Com a campanha de Shopping, dessa forma, anúncios de produtos devem incluir imagens, preço e informações relevantes.
\n\n\n\nA opção de campanha de vídeo permite que você exiba seus anúncios em vídeos do YouTube e em outros sites e aplicativos parceiros do Google. Com os anúncios em vídeo, você pode falar sobre a sua marca ou produto, e incentivar as pessoas a tomarem ações, como: visitar seu site ou fazer uma compra.
\n\n\n\nA opção de campanha Discovery permite que você exiba anúncios em diversos produtos do Google, como: o YouTube, o Gmail e o Discover. Por tanto, uma ótima opção para alcançar um público mais amplo e aumentar a conscientização da marca. Os anúncios Discovery incluem imagens e textos exibidos em um formato semelhante a um feed de notícias.
\n\n\n\nO próximo passo é definir seu orçamento diário. Essa é a quantia máxima que você está disposto a gastar por dia em seus anúncios.
\n\n\n\nUm dos grandes benefícios de anunciar no Google Ads é a flexibilidade para determinar seu orçamento de publicidade. Você pode escolher quanto quer investir por dia ou por campanha, e o Google só vai cobrar quando alguém clicar em seu anúncio.
\n\n\n\nAo definir seu orçamento, antes de mais nada, é preciso ter em mente o tamanho do seu negócio, o tamanho do seu público-alvo e o objetivo da campanha. Dessa forma, é possível começar com um orçamento menor e aumentá-lo conforme você for ganhando confiança e obtendo resultados.
\n\n\n\nAlém disso, é necessário definir sua estratégia de lances. Isso significa decidir quanto você está disposto a pagar por clique em seus anúncios, e quais tipos de lances deseja usar (por exemplo: lance de custo por clique, lance de conversão ou lance de valor de conversão), podendo estar ligados com o objetivo da campanha. Caso escolha a opção “visualização de vídeo”, a cobrança será definida pelo CPM, o custo por mil visualizações, já que o único objetivo é a visualização.
\n\n\n\n\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/06/1-Configurando-campanha-no-Google-Ads-MEIO-1024x419.png\")
As palavras-chave são termos de pesquisa que os usuários digitam no Google para encontrar produtos e serviços. Ao anunciar no Google Ads, você precisará escolher quais dessas deseja segmentar em seus anúncios.
\n\n\n\nPara escolher as palavras-chave corretas, é importante entender quais são as principais palavras-chave que seus clientes em potencial usam para pesquisar produtos e serviços relacionados ao seu negócio.
\n\n\n\nVocê também pode usar ferramentas como o Planejador de Palavras-Chave do Google para encontrar ideias de palavras-chave relevantes. Nesse caso, a ferramenta mostra dados como o volume de busca, o nível de concorrência e o custo médio por clique.
\n\n\n\nAlguns formatos como Performance Max e de alcance, não precisam de palavras-chaves. No caso delas, é solicitado a indicação de público-alvo e, você faz isso indicando comportamentos, interesses dos usuários e/ou dados demográficos. Para saber como encontrar e definir um público-alvo, veja nossa matéria específica sobre o assunto “Como encontrar seu público alvo”
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/06/7.png\")
O Google Ads oferece diversas opções de segmentação, que permitem a você alcançar públicos específicos com seus anúncios. Por exemplo, você pode segmentar seus anúncios por localização geográfica, idade, sexo e interesses.
\n\n\n\nAcima de tudo, é importante escolher a segmentação correta para seus anúncios, para garantir que eles sejam exibidos para as pessoas certas e aumentem suas chances de conversão.
\n\n\n\nHora de criar seus anúncios. Os anúncios no Google geralmente incluem um título, descrição e URL final.
\n\n\n\nSem dúvidas, criar anúncios atraentes e relevantes para seus clientes em potencial ajuda nas conversões. Certifique-se de incluir informações sobre os produtos ou serviços que está promovendo, e uma chamada para ação clara e atraente, para incentivar as pessoas a clicarem em seus anúncios.
\n\n\n\nApós criar suas campanhas no Google Ads, é importante acompanhar seus resultados e fazer ajustes e dessa forma melhorar o desempenho. Isso envolve analisar métricas como o número de cliques, custo por clique e taxa de conversão e ajustar suas palavras-chave, anúncios e estratégias de lances de acordo.
\n\n\n\nA partir dessas métricas, é possível identificar quais palavras-chave e anúncios estão gerando mais tráfego e conversões, além de descobrir quais campanhas e grupos de anúncios precisam de ajustes. Analise ao mesmo tempo os dados do Google Analytics, bem como testar diferentes variações de anúncios para identificar quais são mais eficazes.
\n\n\n\nA criação de títulos, descrições e chamadas para ação atraentes, certamente farão toda a diferença na conversão de um cliente em potencial.
\n\n\n\nAo utilizar o Google Ads de forma inteligente e estratégica, as empresas conseguem, ao mesmo tempo, aumentar a visibilidade de seus produtos e serviços, alcançar novos clientes e, em última análise, aumentar suas receitas. Portanto, é fundamental dedicar tempo e esforço para acompanhar e ajustar constantemente as campanhas no Google Ads.
\n\n\n\nGostou do nosso conteúdo? Então acompanhe o nosso blog e fique por dentro de muito mais!
\n\n\n\nConfira também as nossas redes sociais (Instagram, Facebook ou LinkedIn)!
\n\n\n\nNos vemos por lá!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/06/11.png\")
Se você tem uma empresa ou está pensando em começar um negócio, é impossível ignorar o potencial das redes sociais para alcançar clientes em potencial. Com mais de 2,8 bilhões de usuários ativos, o Facebook é a maior rede social do mundo. Portanto, configurar o facebook ads é essencial para a sua estratégia de marketing.
\n\n\n\nSendo assim, leia o texto abaixo que eu vou te mostrar as etapas para criar uma conta de negócios no facebook ads e como configurar sua conta de anúncios para você começar a promover sua empresa nas redes sociais.
\n\n\n\nSe você ainda não criou uma conta pessoal no Facebook, é necessário criá-la. Isso porque, o Facebook entende que por trás de qualquer empresa existem pessoas gerenciando, portanto, o primeiro passo é criar um perfil pessoal na plataforma. Esse é um processo simples e intuitivo, e você precisará apenas fornecer algumas informações básicas, como seu nome, endereço de e-mail e data de nascimento.
\n\n\n\nCertifique-se de que a página tenha todas as informações relevantes sobre a sua empresa e serviços, além de fotos e vídeos atraentes que representam sua marca. Além disso, siga as diretrizes do Facebook para páginas, incluindo a política de privacidade e os termos de uso.
\n\n\n\nO Gerenciador de Negócios (Business Manager) é uma ferramenta que permite gerenciar todas as suas páginas do Facebook e contas de anúncios em um só lugar. Portanto é como se fosse o CNPJ do perfil da sua empresa no Facebook. Para criar o Gerenciador de Negócios, siga os passos abaixo:
\n\n\n\nFinalmente estamos prontos para fazer o anúncio, no entanto, um alerta. Caso você tenha criado todos esses perfis recentemente, recomendo aguardar alguns dias antes de iniciar uma campanha, ao passo que o Facebook ads pode considerar como uma atividade suspeita a criação de tantas contas ao mesmo tempo e bloquear seus acessos.
\n\n\n\n\n\n\n\n![\"como-acessar-o-gerenciador-de-anúncios-pelo-gerenciador-de-negócios.\"](\"https://beatz.com.br/wp-content/uploads/2023/06/acessando-o-gerenciador-de-anuncios-pelo-gerenciador-de-negocios-MEIO-1024x673.png\")
Com o Gerenciador de Negócios configurado, você está pronto para usar o gerenciador de anúncios. Logo, as etapas para a criação do anúncio são as seguintes:
\n\n\n\nSe você deseja apresentar sua marca a um público amplo, os anúncios de reconhecimento de marca são uma boa opção para isso. Normalmente, eles têm uma mensagem simples e um design atraente para ajudar a atrair a atenção do público.
\n\n\n\nA finalidade deste, é aumentar o número de pessoas que visualizam o seu anúncio, e é ideal para campanhas que querem alcançar o maior número possível de pessoas em uma determinada região.
\n\n\n\nCom este objetivo, você pode vincular o anúncio diretamente para uma página de destino ou para um aplicativo. o propósito dele é aumentar o número de visitantes do seu site ou também, direcionar o tráfego para um aplicativo móvel.
\n\n\n\nOs anúncios de envolvimento no facebook ads incluem curtidas, compartilhamentos, comentários e outras formas de interação do público com o seu conteúdo.
\n\n\n\n.Nesse objetivo os anúncios são exibidos para usuários mais propensos a instalar e usar o seu aplicativo, por isso, ele deve ajudar a aumentar o número de usuários do mesmo.
Esta meta, certamente é uma ótima opção para quem deseja incentivar os usuários a se cadastrarem em sua plataforma.
\n\n\n\nAs conversões podem ser ações como: vendas, registros, downloads, entre outras.
\n\n\n\nO propósito desse é aumentar as vendas dos produtos em seu catálogo. Visto que, você pode vincular seu catálogo de produtos diretamente ao seu anúncio e exibe para usuários mais propensos a compra.
\n\n\n\nA meta é direcionar o tráfego para sua loja física. Exibindo anúncios no facebook ads para usuários que estão próximos à sua loja e sentem vontade de visitá-la.
\n\n\n\n2. Em seguida, escolha o formato de anúncio que você deseja criar, como \"Anúncios em Carrossel\", \"Anúncios de Vídeo\" ou \"Anúncios de Imagem\"
\n\n\n\n3. Escolha seu público. Sendo assim, segmente sua audiência por idade, localização geográfica, interesses, comportamentos, conexões e muito mais.
\n\n\n\n4. Defina seu orçamento e programação de anúncios.
\n\n\n\n5. Crie seu anúncio. Isso inclui adicionar imagens, texto e links relevantes para ele.
\n\n\n\nPara o anúncio no facebook ads, o tamanho de imagem recomendado no feed é 1080x1080; já no story 1080x1920, ou seja, não é recomendado colocar a mesma imagem em ambos. O mesmo se aplica aos vídeos, 1 minuto para reels e 2 para IGTV. Em ambos há opções para corte dentro da própria plataforma.
\n\n\n\nPode até parecer complicado, mas, na prática é mais tranquilo, espero ter ajudado nessa tarefa!
\n\n\n\nSe gostou do nosso conteúdo, acesse o nosso blog e veja os assuntos que temos disponível pra você! E não deixe de nos acompanhar nas redes sociais também (Instagram, Facebook ou LinkedIn)!
\n\n\n\nAté a próxima!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/06/4.png\")
Criatividade e inovação não são conceitos que se baseiam exclusivamente na produção de conteúdo ou de campanhas de marketing, afinal, soluções em geral, dependem disso. O empreendedorismo social é uma solução que surge com as demandas por perspectivas que tenham um apelo positivo de desenvolvimento da sociedade.
\n\n\n\nSabendo disso, como sempre, trouxemos uma especialista para falar sobre esse novo conceito que vem crescendo cada vez mais no mercado. A produtora e agente cultural, Carmen Ajala, fala com o nosso diretor de redação, Adriano Klumpp, sobre o tema. Confira!
\n\n\n\nNão se esqueça de ativar as notificações para não perder as próximas estreias do Beatz Podcast.
\n\n\n\nLinks úteis:
\n\n\n\nConfira nosso blog: https://beatz.com.br/blog/
\n\n\n\nE-books e materiais: https://beatz.com.br/materiais-ricos/
\n\n\n\nSiga a Beatz no Instagram: https://www.instagram.com/beatzdigital/
\n\n\n\n#Cultura #EmpreendedorismoSocial #CulturaEEmpreendedorismo #AgênciaDeMarketing #MarketingCampinas #NanquinCultura #Beatz
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\n\n\n\nContinue a leitura do texto, que eu vou te explicar tudo!
\n\n\n\nUma agência de inbound marketing é especializada em ajudar empresas a implementar estratégias para atrair, envolver e converter potenciais clientes de forma eficaz, por meio da criação de um conteúdo relevante e de qualidade. Dentre as atividades que uma agência focada nesse ramo faz, estão por exemplo:
\n\n\n\nAcima de tudo, essas atividades são utilizadas para estabelecer uma maior proximidade entre a marca e o potencial cliente. Como já mencionei antes, o inbound marketing é a primeira etapa da jornada de compra e, é ela que possibilita o desenvolvimento dos processos, que tendem a resultar na etapa final, a venda.
\n\n\n\nPor isso, aqui na Beatz, aplicamos o método “Trust Marketing”, ou “Marketing de Confiança”, que carrega os princípios do Inbound marketing e envolve muita criatividade na produção de conteúdo, para fortalecer a sua marca e alcançar mais clientes de maneira eficiente.
\n\n\n\nAgora que você já sabe o que faz uma agência de inbound marketing, chegou a hora de entender os objetivos da mesma.
\n\n\n\nSaiba mais, logo abaixo!
\n\n\n\nBem, como citei acima, o inbound marketing tem como objetivo assegurar as fases da jornada de compra: atrair, relacionar e converter. No Trust Marketing, organizamos essas etapas no funil de vendas, como: conhecimento, confiança e venda.
\n\n\n\nDe toda forma, os objetivos de uma agência de inbound marketing vão variar de acordo com as necessidades de cada cliente, mas, geralmente existem propósitos, como:
\n\n\n\nUma das principais metas do inbound marketing é aumentar o tráfego orgânico das redes sociais ou site da empresa. Isso é realizado através da criação de um conteúdo relevante, original e de qualidade, otimizado para os mecanismos de busca (SEO). Assim, visitantes que estejam interessados nos produtos ou serviços oferecidos pela marca, tendem a iniciar um relacionamento com a mesma, aumentando dessa forma, as chances de conversão.
\n\n\n\nUma agência de inbound marketing trabalha para envolver e nutrir os leads por meio de estratégias de automação de marketing, e-mail marketing e conteúdo relevante. Fornecendo assim, informações úteis e personalizadas para manter o interesse dos leads e guiá-los corretamente pelo funil de vendas.
\n\n\n\nA agência busca aumentar a visibilidade e o reconhecimento on-line da marca. Isso pode ser alcançado por meio da criação de conteúdo de qualidade, presença ativa nas mídias sociais, otimização para mecanismos de busca, parcerias e colaborações, campanhas e mais uma série de outras ações.
\n\n\n\nTrabalha-se para otimizar as taxas de conversão em cada etapa do funil de vendas. Isso pode ser feito por meio de testes e otimização de elementos-chave, como CTAs, landing pages e formulários, nutrindo os leads e, por consequência, aumentando o número de clientes efetivos.
\n\n\n\nUma agência de inbound marketing realiza análises constantes para medir o desempenho das estratégias e campanhas integradas. Isso envolve o acompanhamento de métricas como tráfego do site, taxa de conversão, engajamento nas mídias sociais e retorno sobre o investimento (ROI), para assim, ajustar e otimizar as estratégias com base nos dados coletados.
\n\n\n\nVocê já conheceu os conceitos de inbound marketing, o que faz uma agência especializada nesse ramo e quais são os objetivos dela. Agora, vamos entender quais são os métodos usados pela Beatz para atingir todos esses objetivos! Ficou curioso?
\n\n\n\nEntão, continue a leitura a seguir!
\n\n\n\n![\"estrategias-agencia-Beatz-Digital](\"https://beatz.com.br/wp-content/uploads/2023/06/26-Agencia-de-inblound-marketing-MEIO-1.png\" "\\"Estratégias")
Em resumo, de acordo com o que já mencionei acima, a Beatz conta com a metodologia Trust Marketing que, como já diz o nome, propõe uma relação de confiança entre a marca e o cliente. Dessa forma, a agência dispõe de alguns procedimentos para garantir ao cliente o resultado desejado pelo mesmo. Entre eles, estão, por exemplo:
\n\n\n\nNo primeiro passo, entendemos e definimos junto ao cliente, objetivos e metas tangíveis que poderão ser alcançadas a partir da implementação das estratégias de marketing que traçaremos para ele.
\n\n\n\nNa segunda etapa, analisamos as empresas que concorrem com o nosso cliente e são referência no mercado. Pesquisamos e trazemos dados essenciais para que o seu negócio se torne único e diferente dos demais.
\n\n\n\nNesse passo, fazemos uma pesquisa de mercado para entender quem é ou será, o alvo da nossa comunicação. A partir disso iniciamos a criação da persona, direcionamos e alinhamos o discurso da forma mais assertiva e específica para o nosso receptor;
\n\n\n\nDesenvolvemos o caminho que será trilhado pelo possível cliente desde a etapa de conhecimento até a fase de vendas.
\n\n\n\nNa quinta etapa, traçamos uma estratégia e definimos palavras-chave, para produzir conteúdos específicos, criativos, originais e de alta qualidade, que atendam a demanda e as necessidades de cada uma das fases, citadas no passo anterior.
\n\n\n\nNesse momento, após aplicarmos todos os passos anteriores, desenvolvemos e otimizamos campanhas que te aproximam do público que deseja, na hora certa para fechar o negócio.
\n\n\n\nPor fim, através de dados, monitoramos os seus resultados para promover melhorias e continuar te ajudando a crescer.
\n\n\n\nO poder de uma agência de inbound marketing é mesmo impactante, não é? Se você tem dúvidas ou ficou curioso e quer conhecer melhor a metodologia aplicada aqui na Beatz, fale com um de nossos consultores agora mesmo!
\n\n\n\nGostou do nosso conteúdo? Então acesse o nosso blog e confira artigos e dicas exclusivas que temos pra você. Não se esqueça de nos acompanhar nas redes sociais (Instagram, Facebook ou LinkedIn). e ficar por dentro de todas as novidades desse ramo.
\n\n\n\nAté a próxima!
\n', 'Uma agência de inbound marketing que pode trazer os resultados que você deseja ', 'Entenda como a Beatz, agência especializada nesse ramo pode ajudar a fortalecer sua marca!', 'draft', 'closed', 'open', '', 'agencia-de-inbound-marketing', '', '', '2023-06-22 16:39:54', '2023-06-22 19:39:54', '', 0, 'https://beatz.com.br/?p=7617', 0, 'post', '', 0), (7620, 20, '2023-06-09 12:08:40', '2023-06-09 15:08:40', '\nInvestir em uma equipe profissional de marketing é crucial para o sucesso dos negócios atualmente. Pois, é através dela que se torna possível a construção da marca no mercado e a melhora no relacionamento e no engajamento com os clientes, por exemplo. O que, consequentemente, criará mais alternativas de receita, aumentando as vendas em seu negócio. Além disso, a marca que não aparece nos meios digitais, perde oportunidades de negócio, e não se destaca dentre a concorrência.
\n\n\n\nPor isso, são as estratégias do marketing digital que atrairão clientes e influenciarão pessoas. Portanto, essas estratégias, quando bem planejadas e executadas, podem ser a chave para o sucesso do seu negócio.
\n\n\n\nNesse sentido, é muito importante que você invista em uma equipe profissional de marketing. Times sólidos, diversificados e experientes farão toda a diferença para o crescimento da sua empresa.
\n\n\n\nSiga a leitura para saber mais sobre como funcionam as equipes de marketing e as vantagens que só elas podem trazer ao seu negócio!
\n\n\n\nUma equipe de marketing reúne profissionais de diversas especialidades do setor, que cuidam das demandas estratégicas de posicionamento de marca e comunicação. Esses profissionais são responsáveis por atividades como: criar campanhas, veicular ações, gerir contas dos clientes e monitorar resultados, e tem como principal objetivo gerar oportunidades de vendas para o negócio.
\n\n\n\nVisto que atualmente estamos em um cenário tecnológico, várias agências de marketing saíram da publicidade tradicional e migraram para o marketing digital. Dessa forma, os profissionais dessa área realizam um trabalho que segue as novas tecnologias e ferramentas e que é orientado por dados.
\n\n\n\nHá dois tipos de equipes de marketing atualmente: as internas, aquelas que trabalham dentro das companhias, e as agências, que são como um braço da empresa, mas fora desse ambiente.
\n\n\n\nA principal diferença entre esses dois modelos é que, os profissionais que atuam na equipe de marketing interna têm como único objetivo trabalhar as estratégias de marketing da própria empresa, enquanto nas agências, a equipe atende mais de um cliente, de diferentes segmentos.
\n\n\n\n\n\n\n\n![\"mão-organizando-blocos-de-madeira-de-forma-crescente-com-seta-para-cima\"](\"https://beatz.com.br/wp-content/uploads/2023/06/5-Equipe-profissional-de-marketing-MEIO.png\")
A escolha de qual desses dois modelos implementar em seu negócio necessita de um estudo dos planos de negócio dele, além da clareza dos objetivos dessa empresa. No entanto, equipes de marketing das agências vêm se mostrando muito mais eficazes na conquista de resultados de destaque para as empresas.
\n\n\n\nAtravés de conhecimento, experiência, ações estratégicas e acesso a ferramentas profissionais, a agência garante uma maior certeza de ações que alavancarão o crescimento do seu negócio.
\n\n\n\nAliás, te mostraremos a seguir, porque você deve contar com os trabalhos realizados por esses profissionais.
\n\n\n\nAs agências de marketing possuem diferentes clientes de variados setores, sendo habilitados em diversas áreas. Isso faz com que ela trabalhe com várias estratégias frequentemente. Por isso, possuem uma visão ampla de mercado e maior percepção sobre o que funcionará para sua empresa.
\n\n\n\nIsso expandirá seus horizontes, o que é mais difícil de se conseguir com uma equipe interna, que é focada somente em seu mercado e que, mesmo tendo certo conhecimento para colocar ações de marketing em prática, muitas vezes não terá a mesma experiência que uma agência.
\n\n\n\nAlém disso, a equipe de especialistas tem acesso a várias ferramentas, como por exemplo, análise competitiva em SEO, que faz com que as ações tomadas tenham o auxílio de ferramentas profissionais, o que garante resultados mais positivos.
\n\n\n\nO branding consiste em fazer com que as marcas se tornem relevantes, com credibilidade e assim alcancem seu público-alvo.
\n\n\n\nE esse é um dos trabalhos realizados pelos profissionais de marketing. Esses especialistas já são adaptados às marcas e por isso entendem detalhes que os permitirão desenvolver ações com alta performance e estratégias estruturadas que conseguirão destacar sua empresa e torná-la única no mercado, atraindo e engajando o público que você deseja.
\n\n\n\nEssa gestão da marca é um trabalho que requer muita dedicação e conhecimento, algo que apenas uma equipe qualificada e especializada conseguirá realizar com eficiência.
\n\n\n\nA equipe profissional de marketing trabalha para obter sucesso em um dos pilares de toda e qualquer empresa: o relacionamento com o cliente. Essa agência conta com pesquisas de preferência e consumo, e captação de dados dos consumidores, que ajudarão a direcionar campanhas, ações e a comunicação.
\n\n\n\nEssa equipe tem acesso a históricos de consumidores, suas preferências de compra e muitos outros detalhes estratégicos, mais individualizados ou gerais, que muitas vezes uma equipe interna não teria. Isso porque, a agência conta com ferramentas e conhecimentos mais especializados que a permitirão criar campanhas cada vez mais certeiras.
\n\n\n\nA partir do marketing digital, é possível avaliar a eficiência das ações realizadas e ter métricas para acompanhar os resultados das estratégias. Então, questões como os tipos de conteúdos que mais geram interesse no seu site e o custo médio de aquisição de um novo cliente, podem ser respondidas e analisadas.
\n\n\n\nAlém disso, a equipe profissional de marketing conseguirá monitorar a percepção on-line sobre a marca. Esse monitoramento permitirá mensurar o engajamento com a sua marca e as campanhas realizadas, buscando uma opinião mais detalhada de quem é o público-alvo. Esse trabalho ajudará sua empresa a estar mais consciente dos feedbacks que recebe. Assim, ela pode ajustar estratégias e produzir os conteúdos ideais para o seu público.
\n\n\n\nEssa é uma tarefa que, muitas vezes, não é valorizada e por isso poderia ser deixada de lado por uma equipe de marketing interna, que já terá muito trabalho a ser realizado em outras áreas consideradas mais importantes.
\n\n\n\nO vendarketing, que representa a união dos departamentos de vendas e marketing, é uma estratégia focada no alinhamento entre as equipes em prol do melhor proveito dos resultados nessas duas áreas. Assim, o potencial de geração de receita para o negócio cresce.
\n\n\n\nNesse sentido, a agência de marketing busca fomentar a integração entre essas equipes, o que proporcionará para o seu negócio uma melhora na experiência de seus clientes em potencial e na comunicação entre as equipes, maior previsibilidade, dentre outras vantagens, que potencializarão seus resultados. Caso a equipe interna não seja especializada o suficiente para lidar com esse processo, as informações ficarão perdidas, comprometendo o resultado final do negócio.
\n\n\n\nTe mostramos nesse texto que, quanto mais o time responsável pelo marketing da sua empresa for completo e experiente, melhores serão os resultados. Contar com uma equipe de profissionais de marketing te permitirá alcançar melhores resultados a curto, médio e longo prazo. Além disso, garantirá maior competitividade e potencializar suas estratégias.
\n\n\n\nDesse modo, o trabalho realizado por uma equipe especializada certamente fará sua empresa trilhar um caminho de sucesso.
\n\n\n\nNo entanto, vale ressaltar que nada te impede de começar com um profissional interno e, com o tempo e de acordo com suas necessidades, contratar uma agência para maiores resultados. Você pode, inclusive, contar com a equipe interna e a de profissionais simultaneamente para resultados ainda mais positivos para sua empresa.
\n\n\n\nQuer aprender ainda mais sobre marketing digital? Acompanhe nosso blog com os melhores conteúdos para expandir seus negócios e alavancar o sucesso da sua marca!
\n\n\n\nAtualmente, as redes sociais são um dos meios mais eficientes de fazer com que sua empresa seja vista e, assim, cresça. No entanto, há muitos fatores que devem ser observados para que suas redes funcionem de maneira eficiente. Dessa forma, ter estratégias de marketing é algo importante e que apresenta uma maior capacidade de trazer resultados para todas as empresas que querem se destacar no mercado.
\n\n\n\nVisto isso, a construção da imagem de sua marca é um processo que ajudará a promovê-la e a criar uma imagem positiva na mente dos consumidores. Nesse sentido, há duas formas de alcançar as pessoas nas redes sociais, chamadas de orgânica e patrocinada.
\n\n\n\nA principal diferença entre os posts patrocinados e os orgânicos, é que esse último apresenta um modelo gratuito e os patrocinados conseguem alcançar exatamente o público que a sua empresa deseja.
\n\n\n\nSendo assim, é preciso ter definido os objetivos de uma campanha para que as melhores práticas sejam aplicadas em sua estratégia.
\n\n\n\nPara entender as principais diferenças entre publicações orgânicas e patrocinadas, continue a sua leitura!
\n\n\n\nDe fato, existem duas formas de alcançar as pessoas nas redes sociais. Uma delas é gratuita e chamada de orgânica, que consiste em posts distribuídos sem pagar nada para um percentual de pessoas que seguem a página do seu negócio. Dessa forma, a entrega de seus conteúdos é restrita, para pessoas que já seguem a página ou, até mesmo, que o algoritmo seleciona.
\n\n\n\nA segunda forma é a patrocinada, onde você paga para a plataforma mostrar algum anúncio ou publicação específica para um maior número de pessoas e, até mesmo, para pessoas que nunca interagiram com sua página. Dessa forma, o alcance desses anúncios é potencializado, mediante investimento. Você ainda pode comprar alcance extra para o seu conteúdo, escolhendo quem será impactado por ele.
\n\n\n\nDesse modo, nos posts orgânicos, você não precisa realizar nenhum investimento, o que, por outro lado, talvez não garantirá o retorno esperado, visto que as postagens orgânicas dependem de engajamento para aumentar o alcance da sua página e alcance para ter engajamento. Ou seja, pode ser um ciclo sem fim.
\n\n\n\nPor outro lado, nas publicações patrocinadas, seus posts ficam visíveis para um público mais amplo, sendo benéfico para páginas novas, que ainda têm poucos seguidores, assim como, para aquelas que desejam promover a sua empresa.
\n\n\n\n![\"homem-e-mulher-rindo-enquanto-seguram-seus-celulares\"](\"https://beatz.com.br/wp-content/uploads/2023/06/6-Posts-organicos-e-patrocinados-MEIO.png\")
Agora que você já sabe as diferenças entre posts patrocinados e posts orgânicos, deve ter percebido que investir no modelo patrocinado traz um maior potencial de resultados para a divulgação e crescimento da sua empresa, sendo uma funcionalidade muito importante para quem deseja obter mais resultados no marketing do seu negócio.
\n\n\n\nSem dúvida, atuar com os dois modelos é o mais indicado. No entanto, para resultados mais precisos, talvez seja o momento de começar a anunciar seus posts nas redes sociais.
\n\n\n\nA seguir, listamos algumas das principais vantagens de pagar pela divulgação dos seus conteúdos:
\n\n\n\nComo já citado anteriormente, patrocinar seus posts permite que seu conteúdo atinja o público que você quiser, de acordo com sua segmentação e chegue além dos seus seguidores.
\n\n\n\nUma característica do modelo patrocinado é exatamente a capacidade de segmentação. Pois, nele é possível determinar país, região, cidade, idade, sexo, interesses etc., o que permite uma delimitação de acordo com o público-alvo do seu negócio.
\n\n\n\nOutra vantagem é a possibilidade de encontrar as pessoas com maior probabilidade de responderem ao seu anúncio. Ou seja, aquelas mais propensas a realizarem uma ação como, por exemplo, assistir a um vídeo ou responder a uma enquete.
\n\n\n\nUm post patrocinado pode ser uma imagem, vídeo, texto, notícia ou outro conteúdo, e poderá ser divulgado em vários espaços do Facebook, Instagram e LinkedIn, dentre eles, o feed de notícias, stories, reels, aba lateral, messenger e aplicativos.
\n\n\n\nDessa forma, é importante que suas ações de marketing sejam planejadas com um objetivo em mente, para que assim, seja possível visualizar quais estratégias utilizar.
\n\n\n\nExistem, basicamente, duas categorias dentro das publicações pagas, que te permitem patrocinar um post por meio do “promover” e “criar anúncios”.
\n\n\n\nA primeira opção é a maneira mais simples e comum de investir na divulgação do conteúdo da sua marca. Você diz quanto investirá em dinheiro e em qual publicação, e a rede social decide para quem seu conteúdo chegará, visando levar sua postagem ao máximo da interação, a entregando para aqueles mais propensos a curtir, compartilhar e comentar esse conteúdo.
\n\n\n\nJá a segunda categoria, “criar anúncio”, é também conhecida como “dark post” (“post escondido”), e acontece na plataforma Facebook Business. Ela consiste em uma publicação em formato de anúncio que não vai aparecer na sua timeline. Dessa vez, é você que definirá o perfil do público para quem o seu anúncio será direcionado.
\n\n\n\nPara obter sucesso com essa ferramenta, é importante que você saiba como usufruir da melhor forma de suas funcionalidades. Você deve saber como criar uma conta de anúncios, ter objetivos claros, realizar uma boa segmentação, dentre outros passos que ajudarão a sua empresa a obter os resultados desejados.
\n\n\n\nEm nosso blog, te mostramos tudo o que você precisa saber para criar anúncios no Facebook Ads.
\n\n\n\nEntão, não perca tempo e confira agora mesmo!
\n\n\n\nSe o seu objetivo é atingir um número maior de pessoas mais rapidamente, os posts patrocinados são uma estratégia que pode gerar bons resultados na promoção da sua empresa.
\n\n\n\nEssa prática garante um posicionamento melhor para a sua marca, gerando maior destaque entre o público-alvo e concorrência, além de proporcionar um relacionamento mais próximo. Esse contato direto com os usuários fará com que eles sempre se lembrem da sua empresa.
\n\n\n\nTenha em mente que patrocinar suas publicações é um trabalho a médio prazo, mas, que garante maiores ganhos e a criação de um canal eficaz de comunicação.
\n\n\n\nVale lembrar que a plataforma de anúncios está constantemente realizando mudanças em seu algoritmo e gerenciador de anúncios. Por isso, é importante que você esteja sempre analisando o comportamento do seu público-alvo e estando alerta às novidades e atualizações.
\n\n\n\nGostou das nossas dicas sobre posts patrocinados e quer aprender mais sobre as funcionalidades de marketing digital para o seu negócio? Continue nos acompanhando por aqui e não perca nossos podcasts todas as terças às 18h30. Te esperamos lá!
\n', 'Posts patrocinados ou orgânicos: qual deles vale mais a pena para a sua empresa?', 'Saiba por que investir em posts patrocinados para o seu negócio! ', 'publish', 'closed', 'open', '', 'posts-patrocinados', '', 'https://beatz.com.br/blog/dicas-para-gerar-trafego-organico/\nhttps://beatz.com.br/blog/como-criar-anuncios-no-facebook-ads/', '2023-12-08 08:52:44', '2023-12-08 11:52:44', '', 0, 'https://beatz.com.br/?p=7622', 0, 'post', '', 0), (7633, 20, '2023-06-22 16:38:29', '0000-00-00 00:00:00', '\nEm primeiro lugar, a nutrição de leads é um processo estratégico que pretende cultivar e desenvolver relacionamentos contínuos com clientes em potencial. O grande objetivo desse processo é acompanhar os leads em sua jornada de compra, produzindo conteúdos relevantes e personalizados, que os ajude a entender melhor seus desafios, necessidades e a solução ideal para todos esses problemas, que serão atendidos pela sua empresa.
\n\n\n\nAgora que você já entendeu o que significa nutrição de leads, vou te explicar como aplicar estratégias, para que esse processo te ajude a conquistar mais clientes. Ficou curioso?
\n\n\n\nEntão, continue a leitura do texto abaixo!
\n\n\n\nBem, como dito acima, o foco principal do processo de nutrição de leads é estabelecer uma relação duradoura entre a marca e o cliente. Mas, para isso, é necessário investir em algumas técnicas e garantir que essa nutrição funcione de forma efetiva. As estratégias de nutrição de leads são adaptadas de acordo com as necessidades do cliente e do seu público-alvo. De toda forma, existem algumas táticas em comum para cada tipo de situação. Dentre elas estão, por exemplo:
\n\n\n\nEssa estratégia utiliza ferramentas de automação de marketing para enviar uma série de e-mails programados para os leads. Geralmente, a personalização dos e-mails varia de acordo com o interesse, comportamento e estágio do ciclo de vendas do lead. Eles podem conter conteúdo educacional, depoimentos de clientes, estudos de caso, convites para webinars e ofertas especiais, entre outras informações relevantes.
\n\n\n\nPara facilitar o processo de nutrição de leads, é ideal que a sua empresa faça uma segmentação desses potenciais clientes, levando em consideração alguns critérios, como: região geográfica, interesses pessoais, comportamento ou estágio da jornada de compra. Cada segmento recebe um conteúdo específico e direcionado para atender necessidades e interesses individuais de cada cliente.
\n\n\n\nEssa técnica implica em atribuir uma avaliação aos leads com base em suas emoções e comportamentos. Isso ajuda a identificar quais potenciais clientes estão mais engajados e próximos de fazer uma compra. Os leads com pontuações mais altas podem ser priorizados para receber um acompanhamento mais direto e personalizado.
\n\n\n\n![\"homem-digitando-no-computador\"](\"https://beatz.com.br/wp-content/uploads/2023/06/25-Nutricao-de-LEADS-MEIO.png\" "\\"Produção")
Como já diz o nome, essa estratégia tem como foco a criação de conteúdo. Crie e compartilhe regularmente materiais relevantes, informativos e de qualidade. É importante ressaltar que conteúdos originais tendem a ter uma aprovação muito maior.
\n\n\n\nO conteúdo deve ser direcionado às diferentes etapas da jornada de compra, e deve fornecer soluções para os desafios enfrentados pelos leads. Isso pode ser feito por meio de blogs, e-books, vídeos, webinars, infográficos e outros formatos de conteúdo que atendam às necessidades e interesses do público-alvo
\n\n\n\nPara aprimorar ainda mais a nutrição de leads, é preciso personalizar a comunicação e as ofertas, de acordo com as características dos possíveis clientes. Isso inclui utilizar o nome do lead nos e-mails, oferecer sugestões com base em suas recomendações anteriores, enviar conteúdos e criar ofertas exclusivas que sejam relevantes para as necessidades dos mesmos.
\n\n\n\nEssa técnica consiste em realizar um acompanhamento regular e proativo com os leads por meio de links, mensagens diretas ou chats on-line. Essas, entretanto, permitem tirar dúvidas, fornecer informações adicionais e ajudar os leads a avançarem na jornada de compra.
\n\n\n\nEssa é a etapa final da estratégia de nutrição de leads. Pois, corresponde a realização de testes e análises de dados para entender quais estratégias estão gerando melhores resultados. Após avaliação e análise das métricas, é importante realizar alguns ajustes e otimizações contínuas para melhorar a eficácia da nutrição.
\n\n\n\nCertamente, a soma dessas estratégias te ajudará a atrair mais clientes e, por consequência, conquistar os resultados que você deseja. Porém, para realizar o processo de nutrição de leads, você precisa contar com uma equipe que tenha conhecimento técnico e estratégico, para te auxiliar a alcançar os seus objetivos de forma mais rápida e eficaz.
\n\n\n\nSe você ainda não sabe onde encontrar essa equipe, fique tranquilo! Vou te contar agora mesmo.
\n\n\n\nSaiba tudo a seguir!
\n\n\n\nComo mencionei acima, para realizar de forma eficaz a nutrição de leads, é essencial que você possa contar com profissionais especializados no assunto. E, é para isso que a Beatz está aqui. Unimos todas as estratégias de nutrição de leads mencionadas acima, trazendo mais visibilidade para o seu negócio e, dessa forma, gerando mais vendas para a sua empresa.
\n\n\n\nAqui na agência, contamos com profissionais especializados em marketing de conteúdo que vão garantir qualidade, relevância e originalidade para os seus materiais. Se quiser conhecer o nosso método ou saber mais sobre a Beatz, entre em contato com a gente!
\n\n\n\nGostou desse conteúdo? Então, acesse o nosso blog e confira uma série de materiais exclusivos que disponibilizamos pra você! Não deixe de nos acompanhar nas redes sociais (Instagram, Facebook ou LinkedIn) e ficar por dentro de várias novidades do mercado de marketing.
\n\n\n\nVejo você por lá!
\n', 'Invista em estratégias de nutrição de leads e veja as suas vendas decolarem', 'Entenda como esse processo de automação pode garantir mais clientes para a sua empresa!', 'draft', 'closed', 'open', '', 'nutricao-de-leads', '', '', '2023-06-22 16:38:29', '2023-06-22 19:38:29', '', 0, 'https://beatz.com.br/?p=7633', 0, 'post', '', 0), (7635, 41, '2023-05-17 08:55:41', '2023-05-17 11:55:41', '\nConstruir uma carreira de sucesso não é fácil, assim como, empreender apresenta desafios que nem todos conseguem superar. Mas, existem duas pessoas que podem te ajudar a entender tudo sobre negócios de sucesso.
\n\n\n\nOs irmãos à obra do empreendedorismo, Leandro e Léo Campos, chegam aqui no Beatz Podcast revelando todos os segredos para alavancar a sua empresa no mercado. Vai perder essa?
\n\n\n\nNão se esqueça de ativar as notificações para não perder as próximas estreias do Beatz Podcast.
\n\n\n\nLinks úteis:
\n\n\n\nConfira nosso blog: https://beatz.com.br/blog/
\n\n\n\nE-books e materiais: https://beatz.com.br/materiais-ricos/
\n\n\n\nSiga a Beatz no Instagram: https://www.instagram.com/beatzdigital/
\n\n\n\n#IrmãosÀObraDoEmpreendedorismo #LeandroELéoCampos #AgênciaDeMarketing #MarketingCampinas #Empreendedorismo #Beatz
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\n\n\n\nAs etapas de qualificação do lead, por exemplo, bem como a sua retenção, são sempre tópicos rasos que você consegue aprofundar através de um \"curso completo sobre qualificação de leads!\". Criamos esse artigo para mudar isso, e hoje eu venho trazer para você, todos os detalhes que é preciso saber sobre retenção e qualificação de leads. Isso tudo, antes mesmo de pensar em investir em uma estratégia de marketing digital.
\n\n\n\nNão há dúvidas sobre a complexidade das estratégias de marketing que surgem com as novas tecnologias. Você está preparado para saber tudo sobre essas mudanças?
\n\n\n\nSe a resposta para essa pergunta for \"sim\", então fizemos esse conteúdo pensando em você. E hoje, vamos mostrar tudo sobre o assunto. Vamos lá?
\n\n\n\nAntes de prosseguirmos com o assunto principal deste texto, precisamos esclarecer algo. Qualificar leads é um problema para a sua empresa?
\n\n\n\nEssa é uma pergunta muito importante. Para você que não sabe ainda, leads qualificados são aqueles que se transformam em oportunidades para o seu negócio. Ou seja, estão engajados com os conteúdos e demonstram interesse recorrente em sua solução.
\n\n\n\nDesse modo, se tornam peças fundamentais para o sucesso da sua estratégia de marketing e, consequentemente, para o sucesso de vendas que a sua empresa pode ter.
\n\n\n\nPor isso, começamos com essa pergunta. Afinal, a sua empresa consegue transformar visitantes em leads qualificados e, da mesma forma, transformá-los em possíveis compradores do seu produto?
\n\n\n\nApesar de existirem inúmeras finalidades para uma estratégia de marketing, a venda é sempre o resultado final a ser analisado. Afinal, os esforços são direcionados para que a sua marca seja reconhecida e mais compradores cheguem até você.
\n\n\n\nDesse modo, a qualificação de leads e o interesse gerado pela sua marca, são resultados significativos de uma boa estratégia de marketing. Por isso, se você ainda não está convertendo leads e qualificando-os, vamos entender como a sua empresa pode mudar esse cenário. Continue a leitura!
\n\n\n\n![\"homens-de-terno-apertando-as-mãos-indicando-negócio-fechado\"](\"https://beatz.com.br/wp-content/uploads/2023/05/17-Qualificacao-do-lead-MEIO.png\")
Sim, existem tipos diferentes de qualificação de lead! Mas, não precisa se preocupar, porque você encontra todos os detalhes sobre os dois tipos aqui neste artigo mesmo.
\n\n\n\nO primeiro deles, é o MQL (Marketing Qualified Lead), que representa os leads que tiveram contato com a sua equipe de marketing, materiais ou ofertas da sua empresa, mas ainda não entraram no seu funil de vendas.
\n\n\n\nAliás, essa é outra etapa muito importante: definir o funil de vendas certo para a sua empresa. Mas vamos explicar mais sobre isso ainda neste texto. Antes disso, vamos entender qual é a segunda classificação de leads qualificados.
\n\n\n\nO segundo grupo que vamos utilizar para dividir a qualificação de leads, é o SQL (Lead Qualified Sale), ou seja, as pessoas marcadas pela sua equipe de venda. Desse modo, apresentando maior potencial de fechar negócio com a sua empresa.
\n\n\n\nPara facilitar a compreensão: podemos entender como MQL o visitante que está acessando o seu conteúdo pela primeira vez. Já o SQL, é um visitante recorrente no seu site.
\n\n\n\nEntão, sabendo disso, podemos chegar a conclusão de que a qualificação do lead é o processo de compreender a etapa em que ele está inserido no seu funil de vendas. Bem como, a análise e planejamento do que fazer para que ele avance e se torne um cliente da sua marca.
\n\n\n\nSe você acompanha o blog da Beatz já sabe que, com o planejamento de marketing correto, essa não vai ser uma tarefa difícil. Por isso, separamos os principais passos para que você arrase na qualificação de leads e entregue cada vez mais oportunidades para o seu time de vendas.
\n\n\n\nO planejamento de marketing ideal oferece o cenário propício para que a sua empresa conquiste mais visitas e converta mais vendas. Para começar a por em prática a sua estratégia, existem alguns passos que demandarão a sua atenção.
\n\n\n\nO primeiro deles é saber com quem você deve falar para alcançar os seus objetivos, ou seja, precisamos determinar uma persona. Apenas após a pesquisa de público-alvo você começará a se relacionar com essas pessoas através de conteúdo relevante e otimizado.
\n\n\n\nAntes de criar a sua persona, confira as dicas que a Juliana, customer success aqui da Beatz, separou especialmente para você!
\n\n\n\nMas, ainda assim, existem alguns passos que podem otimizar esse processo e tornar nítido qual o caminho que deve ser percorrido pela sua empresa para que você aumente ainda mais a qualificação de leads para o seu negócio.
\n\n\n\nPara isso, você precisa se fazer algumas perguntas antes de prosseguir. Confira quais são elas!
\n\n\n\nComo havíamos comentado acima, algumas perguntas podem te ajudar a entender a melhor forma de qualificar seus leads e montar estratégias que vão trazer resultados extremamente satisfatórios para a sua empresa. Vamos para as perguntas!
\n\n\n\nSe você está atraindo leads, mas não consegue transformá-los em SQLs, é possível que a sua estratégia de retenção esteja atraindo pessoas que, não necessariamente demandam o seu produto, mas, enxergam uma necessidade no seu conteúdo.
\n\n\n\nDesse modo, é preciso adequar o seu conteúdo de atração, para que se destine a pessoas que podem desenvolver interesse pela sua solução. Para isso, o mais indicado é que seja feita a revisão do seu público-alvo, bem como, da sua persona.
\n\n\n\nAlém do mais, realizar uma nova seleção de palavras-chave para a sua estratégia de conteúdo, pode ajudar a melhorar a retenção de leads que sejam verdadeiramente alinhados a sua solução. Aliás, você pode fazer isso com a ajuda de um dos nossos conteúdos, o Guia de Palavras-chave da Beatz. Baixe agora mesmo e veja como selecionar os melhores termos para a sua estratégia.
\n\n\n\nEssa é uma pergunta muito importante para a sua estratégia, afinal, é ela que determina se você está se comunicando com a pessoa certa dentro das empresas que você almeja como clientes. Desse modo, saiba com quem você deve falar!
\n\n\n\nOu seja, entenda a hierarquia das empresas que você atende e identifique dentre as etapas, qual delas é fundamental no processo de compra do seu produto ou contratação do seu serviço.
\n\n\n\nÉ importante ressaltar que, não necessariamente, essas pessoas serão de um cargo elevado. Afinal, os funcionários de nível operacional são fundamentais para que a sua solução seja vista no ambiente profissional.
\n\n\n\nPor isso, é preciso sempre estar atento para oportunidades que podem surgir de repente.
\n\n\n\nEssa talvez seja a pergunta mais importante. Você sabe quais são os verdadeiros problemas do seu lead?
\n\n\n\nOuça atentamente todas as dores e saiba utilizá-las para conquistá-los e propor o seu produto/serviço como a melhor solução possível. É a partir disso que você deve guiar a sua estratégia e realizar a qualificação dos seus leads.
\n\n\n\nAfinal, marketing é sobre entender pessoas e saber como convencê-las. E você só vai conseguir fazer isso, sabendo como elas pensam e quais são as suas demandas, ou seja, ouvindo-as.
\n\n\n\nEsse é um passo muito importante para uma série de etapas que você vai percorrer durante esse contato. Criar conexão e identificar como o seu lead se sente em relação a sua solução, é fundamental, mas é preciso ter um planejamento pensado para a qualificação de leads.
\n\n\n\nEi, esse artigo chegou ao fim, mas, o conteúdo continua lá no Beatz Podcast. Toda terça-feira, a partir das 18h30, nosso diretor de redação, Adriano Klumpp, e mais um convidado, batem um papo sobre as melhores estratégias de marketing para o seu negócio. Passa lá pra dar uma conferida, que tal?
\n', 'Etapas para qualificação do lead que você precisa entender antes de investir em marketing', 'Aprenda como atrair e converter mais visitantes e veja as métricas da sua estratégia decolarem', 'draft', 'closed', 'open', '', 'como-e-feita-a-qualificacao-do-lead', '', '', '2023-06-22 16:29:47', '2023-06-22 19:29:47', '', 0, 'https://beatz.com.br/?p=7651', 0, 'post', '', 0), (7666, 22, '2023-06-22 16:30:51', '0000-00-00 00:00:00', '\nDentro do marketing digital, saber como proceder em determinadas situações, envolve muito mais do que experiência e opiniões. Você pode ter uma equipe altamente qualificada, mas não vai a lugar nenhum sem saber quais números olhar. Por isso, reunimos tudo o que você precisa saber sobre análise de marketing e as métricas que devem estar no seu radar.
\n\n\n\nPara início de conversa, a observação de dados é uma parte inerente ao trabalho de um profissional da área. Seja você um criador de conteúdo ou um analista (nome mais do que autoexplicativo), é preciso lidar com números e essa é uma coisa que não dá pra deixar de lado.
\n\n\n\nEstratégias como Data-Driven Marketing, ganham espaço no mercado dia após dia e, sabe por que isso acontece? Por um motivo simples e, ainda assim, que brilha aos olhos de gestores e CEOs. A análise de marketing indica previsibilidade e isso resulta em \"dinheiro indo para o lugar certo\".
\n\n\n\nOu seja, chega de apostar em campanhas sem comprovação, chega de perder investimentos com o incerto. Vem com a gente, pois, hoje vamos te ensinar tudo sobre o uso de dados em suas estratégias e como realizar com efetividade a análise de marketing, observando informações relevantes para a sua tomada de decisão.
\n\n\n\nVamos lá!
\n\n\n\nOk, podemos até assumir que a análise de dados é só \"observar os números gerados pela campanha\" que você criou. Mas, efetivamente falando, do que isso adianta?
\n\n\n\nExistem outros detalhes que precisam ser considerados e, dependendo do seu objetivo, a lista pode ser infinita. Entretanto, acreditamos que alguns desses pontos podem começar a ajudar. Então, para começar, você precisa saber:
\n\n\n\nAcha que isso é fácil? Pois saiba, que algumas empresas trabalham há anos na análise e armazenamento eficiente de dados para que, futuramente, eles sejam aproveitados em novas estratégias e aprimoramento de campanhas.
\n\n\n\nIsso quer dizer que a sua empresa não pode começar a utilizar dados agora? De maneira nenhuma. A sua empresa deve utilizar dados em estratégias de marketing, bem como, para outros setores do seu negócio. Afinal, você lembra do que havíamos afirmado anteriormente?
\n\n\n\nDados → Previsibilidade → Decisões assertivas
\n\n\n\nO fato de ser algo difícil não faz dessa análise algo dispensável. Além disso, algumas empresas já assumiram as vantagens dessa prática há muito tempo, e isso resultou em uma infraestrutura que a coloca na frente no mercado. Mas, isso não significa que você não possa surfar nessa mesma \"tendência\".
\n\n\n\nBom, sem mais enrolações, vamos ao que interessa. Quais dados a sua empresa deve começar a analisar?
\n\n\n\nDe forma simplificada, basicamente você terá que se atentar aos dados certos para tomar as decisões certas. Sabemos que isso pode parecer vago, mas, é realmente a chave para o sucesso de uma estratégia.
\n\n\n\nEntão, sejamos um pouco mais específicos, vamos falar sobre objetivos.
\n\n\n\nSe o seu objetivo é ter mais visitantes, quais métricas você deve observar?
\n\n\n\nParece simples responder esse questionamento, mas, é preciso ter mais informações para sermos assertivos. Ou seja, precisamos de mais dados para prever como você alcançará mais visitantes para a sua página no Facebook, por exemplo.
\n\n\n\n![\"página](\"https://beatz.com.br/wp-content/uploads/2023/05/18-Analise-de-marketing-MEIO.png\")
Em primeiro lugar, qual a sua estratégia para conseguir alcançar mais pessoas? Por exemplo: você está trabalhando com anúncios de display que divulgam essa página?
\n\n\n\nEntão, nesse caso específico, sabemos como analisar o sucesso da sua campanha. Para mensurar o sucesso da sua estratégia precisamos analisar:
\n\n\n\nO Clique Through Rate (CTR) é uma das métricas mais importantes em estratégias como essa, bem como, para inúmeras outras possibilidades disponíveis para a sua empresa. Ela consiste na análise de quantas pessoas se interessaram pelo seu anúncio e clicaram nele, sendo direcionadas para a página divulgada.
\n\n\n\nOu seja, é a maneira mais direta de mensurar o sucesso de uma estratégia e, desse modo, entender se determinado anúncio funciona ou não para os seus objetivos. Assim, se você possui grande alcance (outra métrica muito importante), mas não recebe muitos cliques, algo precisa ser feito para reverter isso.
\n\n\n\nEssa é outra métrica indispensável durante a análise das suas estratégias. Isso porque, é ela que dirá quanto você está pagando por cada clique que recebe em seu anúncio. Ou seja, é uma métrica que diz quanto do seu investimento está sendo direcionado para as suas conversões.
\n\n\n\nDesse modo, você entende quais são os gastos que está tendo para conquistar mais visitantes na sua página e, assim, pode propor melhorias para obter um uso mais inteligente dos recursos aplicados.
\n\n\n\nJá a taxa de rejeição, representa a parcela do público que recebeu o seu anúncio, mas não interagiu com ele. Desse modo, o gasto para divulgação da sua página, não apresentou retorno para a sua empresa.
\n\n\n\nDe certa forma, essa é uma métrica negativa, pois, a \"não interação com seu anúncio\" pode significar a \"não adequação com a sua persona\". Mas, observá-la te proporciona tempo hábil para reverter uma situação que poderia resultar em ainda mais perdas.
\n\n\n\nComo vimos anteriormente, esses não são os únicos números que você terá que observar. Aliás, esses são apenas alguns exemplos, a lista pode ser ainda maior. Afinal, tudo pode depender do seu objetivo e da sua estratégia. Você pode conhecer mais métricas de marketing em um artigo que publicamos aqui no blog; lá você pode encontrar todos os detalhes.
\n\n\n\nA diferença entre encarar números em uma tela e a análise de marketing está na percepção que você, como profissional da área, tem sobre esses números. Como vimos, uma simples taxa pode escancarar que o seu anúncio ou a sua estratégia não está adequada a sua persona.
\n\n\n\nPor isso, a atenção aos detalhes e o planejamento podem auxiliar nesse processo. Afinal, saber o que foi pensado para uma estratégia é a única forma de entender se ela está dando os resultados esperados e, com isso, propor melhorias.
\n\n\n\nDessa forma, aposte em planilhas e torne as informações a respeito da sua persona fáceis de serem visualizadas. Além disso, entenda como a sua estratégia evolui. Principalmente se ela for uma solução a longo prazo, estabeleça datas para a verificação e faça comparações.
\n\n\n\nIsso pode ajudar muito na análise de marketing da sua empresa.
\n\n\n\nVocê já deve ter percebido o quão importante é atender aos desejos e dores da sua persona nesse processo. Afinal, falar com todo mundo é, no final, falar com ninguém. Se você não sabe quais são as características do seu público, se você não sabe direcionar uma comunicação especifica para ele, sua empresa está investindo no incerto.
\n\n\n\nPara isso, existem algumas ferramentas que podem te auxiliar no processo de confecção de uma persona e, também, em um maior entendimento do seu público. A seguir, citamos algumas delas!
\n\n\n\nVocê tem uma solução que pode fazer a diferença na vida de uma pessoa. Quem é essa pessoa? Como ela se comporta? Onde ela está?
\n\n\n\nEssas ferramentas que citamos podem te ajudar a encontrar as respostas, mas, entender o seu produto/serviço e saber quem está procurando por ele, também depende da sua percepção do mercado.
\n\n\n\nReúna essas respostas, alcance a maior quantidade de informações e dados sobre elas e comece a vender da maneira correta. Aproveite a previsibilidade dos números e converse com as pessoas certas!
\n\n\n\nEsperamos que as dicas deste artigo ajudem sua empresa a decolar no mercado. Mas, você pode encontrar ainda mais informações relevantes para as suas estratégias em nosso blog. Que tal fazer uma visita?
\n\n\n\nEstamos esperando por você. Até a próxima!
\n', 'Análise de marketing: suas estratégias estão apresentando os resultados esperados?', 'Confira quais são os processos que te ajudarão a entender melhor a sua empresa e o seu público, e potencialize as suas vendas!', 'draft', 'closed', 'open', '', 'analise-de-marketing', '', '', '2023-06-22 16:30:51', '2023-06-22 19:30:51', '', 0, 'https://beatz.com.br/?p=7666', 0, 'post', '', 0), (7672, 20, '2023-06-07 15:23:10', '2023-06-07 18:23:10', '\nHoje, queremos falar sobre marketing para indústrias. Afinal, o processo de venda de um produto para o ramo pode ser mais complexo do que a venda para o cliente final. Um exemplo disso é o processo de compra, que é muito mais demorado no mercado B2B. Isso porque, as empresas tendem a ser mais criteriosas nas tomadas de decisão do que os consumidores individuais.
\n\n\n\nAlém disso, o setor industrial é altamente competitivo, o que torna essencial criar um planejamento que permita à sua empresa se relacionar com seus compradores e se destacar dentre as demais.
\n\n\n\nDessa forma, você precisa investir no marketing para indústrias, que contará com estratégias que farão com que seu negócio se comunique com outras empresas divulgando seus produtos com eficiência, atraindo e retendo cada vez mais compradores.
\n\n\n\nEu sei que esse assunto pode parecer complexo, e pensando nisso, criamos esse texto onde você encontrará todas as informações necessárias sobre marketing industrial, e porque implementá-lo no seu negócio.
\n\n\n\nTambém conhecido como marketing B2B, o marketing industrial é voltado diretamente para negócios, indústrias e organizações. Foi criado especificamente para as empresas que precisam direcionar sua mensagem. Além de promover soluções e estabelecer um posicionamento para outras empresas, visando construir um relacionamento sólido e a longo prazo entre elas.
\n\n\n\nNo modelo B2B (business to business) as vendas são mais complexas e demoradas, pois, dependem de fatores que envolvem negociações e criação de acordos entre as companhias. Além disso, a comunicação de marketing nesse modelo terá um tom mais racional por ser mais focada em resultados e desempenho, diferentemente do modelo B2C onde o foco é na satisfação de um desejo projetado no consumo de um produto. Isso acontece porque, o público-alvo nesses dois casos, apresenta necessidades e prioridades distintas.
\n\n\n\nDessa forma, o marketing digital industrial representa a soma dos esforços do desenvolvimento de produtos e a busca por atingir seu público e, assim, se apresenta como uma estratégia viável para atingir resultados satisfatórios. Ele fornecerá aos seus consumidores informações como a qualidade de seus produtos e seus diferenciais, que os convencerão a optar por fechar negócio com a sua empresa.
\n\n\n\nAtravés de dados e análises do mercado, o marketing para indústrias proporciona um maior entendimento a respeito das tendências do ramo e dos perfis dos consumidores, oferecendo um maior conhecimento de mercado.
\n\n\n\nAlém disso, com o estudo mais aprofundado sobre sua empresa, essa ferramenta permite a construção de uma marca forte e com autoridade em seu meio. Isso, sem dúvida, potencializa a fidelização dos clientes.
\n\n\n\nA partir desses benefícios, sua indústria conseguirá criar campanhas de marketing mais eficientes e responsivas, gerando leads qualificados.
\n\n\n\n![\"equipe](\"https://beatz.com.br/wp-content/uploads/2023/06/7-Marketing-para-industrias-MEIO.png\")
Outro ponto são as vantagens que o marketing digital é capaz de trazer ao seu negócio, já que todos sabemos que atualmente é difícil para uma empresa conseguir prosperar sem estar presente nas mídias digitais. Mas que, no entanto, não basta apenas estar online, é preciso se destacar, pois, quanto maior for a presença on-line dela, mais facilmente ela conseguirá se aproximar de seus consumidores e sanar suas necessidades.
\n\n\n\nDessa forma, será possível se diferenciar no mercado em que atua, melhorar a imagem da empresa no meio on-line aos olhos dos clientes em potencial e impactá-los de maneira positiva.
\n\n\n\nPortanto, o marketing para indústrias permitirá à sua empresa, planejar as ações e desenvolver estratégias mais eficientes graças ao entendimento do mercado em que atua e as possibilidades oferecidas pelo consumidor, conseguindo assim, se divulgar com mais eficiência e conquistar parceiros importantes para suas atividades.
\n\n\n\nSua estratégia e suas ações de marketing deverão ser desenvolvidas e focadas no seu público-alvo. Por isso, o primeiro passo consiste em definir sua persona, ou seja, a representação semifictícia do seu cliente ideal.
\n\n\n\nO próximo passo é adotar ações de marketing digital para ampliar as oportunidades da sua indústria e potencializar seus resultados.
\n\n\n\nVeja alguns exemplos a seguir:
\n\n\n\nContar com o Inbound para indústrias, para criação e compartilhamento de conteúdo, ajudará sua empresa a se tornar autoridade no assunto. Do mesmo modo, a alcançar mais visibilidade no mercado, através de conteúdos relevantes e educativos.
\n\n\n\nCriar, monitorar e postar conteúdo constantemente em páginas nas redes sociais são ações que aumentam o engajamento e o relacionamento com clientes.
\n\n\n\nLembre-se de que não há meio melhor que o digital para divulgar os seus produtos e serviços e que essa é uma oportunidade de atrair compradores e fortalecer a relação com os clientes existentes.
\n\n\n\nO processo de venda em uma organização não se encerra no ato da compra. Por isso, é importante investir no setor de pós-vendas da sua empresa. Pois, isso aumentará as chances de fidelização de clientes e permitirá o aprimoramento de seus negócios.
\n\n\n\nO Vendarketing permite o alinhamento entre dois setores essenciais para que qualquer estratégia de vendas seja bem-sucedida, as equipes de vendas e de marketing. Por isso, os modelos de persona e segmentação de público entre esses setores devem ser os mesmos, e os objetivos precisam estar alinhados.
\n\n\n\nComo você viu, uma estratégia de marketing para indústrias envolve a capacidade de gerar engajamento com sua marca e permite um controle mais preciso. Isso é a chave para o sucesso do seu negócio.
\n\n\n\nAssim, podemos concluir que o marketing industrial tem o poder de trazer vantagens significativas para a atuação das empresas que o implementam.
\n\n\n\nEntão, não corra o risco de permanecer sem fazer nada e assuma a responsabilidade de tomar decisões que trarão um grande diferencial ao seu negócio.
\n\n\n\nFaça como a Lavor e invista em uma agência especializada e qualificada para tomar conta do marketing da sua indústria.
\n\n\n\nAo contar com os serviços da Beatz, a indústria aumentou, em menos de um mês, suas conversões em mais de 80%. Isso porque a Beatz é uma agência consolidada, com excelência em seu trabalho e especializada em marketing digital.
\n\n\n\nAtravés do marketing orientado a dados e de metodologias diferenciadas, sua indústria será capaz de alcançar resultados reais e satisfatórios, atingindo os seus objetivos.
\n\n\n\nEntão, se você quer garantir tecnologia e qualidade no marketing do seu negócio, acesse nosso site e confira o que podemos proporcionar para sua empresa!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/06/3.png\")
Uma ferramenta muito útil para a gestão comercial e que também pode ser integrada ao marketing para maiores ganhos da sua empresa, é o funil de vendas. Especialmente para empresas B2B, aquelas que vendem seu produto ou serviço para outra empresa.
\n\n\n\nCaracterísticas do modelo B2B como negociações com valores elevados, um ciclo maior de vendas e contratos com períodos extensos, fazem com que as tomadas de decisão dos compradores sejam mais demoradas, onde diferentes pontos de vista são considerados. Isso faz com que essa ferramenta tenha grande importância no sucesso de um negócio.
\n\n\n\nAlém disso, ao implementar o funil de vendas B2B, sua empresa conquistará maior previsibilidade dos resultados, uma clara visualização das etapas e das possibilidades de melhoria, dentre outras vantagens que aumentam o aproveitamento das oportunidades de negócio.
\n\n\n\nE para te ajudar a entender melhor sobre essa ferramenta tão importante nas estratégias de uma organização, preparamos um texto com informações valiosas.
\n\n\n\nBoa leitura!
\n\n\n\nO funil de vendas é um modelo estratégico que demonstra a trajetória do cliente durante a sua jornada de compra.
\n\n\n\nA representação visual na forma de um funil (topo largo e uma base estreita), simboliza a atração e entrada de usuários que sempre é maior que a conversão feita.
\n\n\n\nA ideia é fornecer uma visão do ciclo que um potencial cliente percorre desde o primeiro contato com a empresa até a finalização da aquisição.
\n\n\n\nVale lembrar que em cada etapa do funil, o potencial consumidor tem uma mentalidade e comportamento diferentes. Desse modo, por mais que muitas pessoas tenham um contato inicial com sua empresa, apenas uma parcela delas será seu público consumidor. Por isso, a sua produção de conteúdo precisa ser orientada para cada uma das etapas do funil.
\n\n\n\nPortanto, essa ferramenta permite acompanhar a evolução do comprador e entender o comportamento de compra deles, e assim, criar estratégias que os induzam a decidir pelo fechamento do negócio de maneira mais rápida.
\n\n\n\nUm modelo simples de funil de vendas geralmente é divido em três etapas que consistem em topo de funil, meio de funil e fundo de funil. Essas etapas podem ser divididas em estágios que aprofundam a análise, configurando um modelo mais completo composto pelos estágios de conscientização, interesse, consideração, intenção, avaliação e compra.
\n\n\n\nAs etapas se iniciam com a conscientização do cliente em potencial, fornecendo informações relevantes, conselhos e soluções para as dores comuns deles e terminam com o momento de fechamento do negócio, também conhecida como a decisão de compra. No entanto, vale lembrar que a experiência do cliente não acaba nesse momento. Com isso, é importante trabalhar com serviços de pós-venda para a construção e retenção de relacionamentos.
\n\n\n\nLeia o nosso artigo sobre as etapas do funil de vendas e entenda mais sobre o seu funcionamento!
\n\n\n\n![\"equipe-de-marketing-em-palestra-sobre-funil-de-vendas\"](\"https://beatz.com.br/wp-content/uploads/2023/06/8-Funil-de-vendas-MEIO.png\")
Como criar um funil de vendas B2B?
\n\n\n\nO ponto principal aqui é criar um funil de vendas personalizado conforme as necessidades da sua empresa. Ou seja, que respeite o seu modelo de negócio, perfil de cliente e processo de venda. Você deve adaptá-lo para que as etapas se encaixem perfeitamente na jornada de compra do seu cliente.
\n\n\n\nCom isso em mente, siga os passos que te mostraremos a seguir:
\n\n\n\nVocê deve desenhar o seu funil atual com base no número de visitantes, leads e vendas da sua empresa em determinado período.
\n\n\n\nO primeiro passo é identificar a porcentagem de consumidores que demonstram interesse nos seus produtos, para assim, ter conhecimento da taxa de conversão de visitantes em leads.
\n\n\n\nA próxima etapa, é identificar a porcentagem dessas pessoas que são abordadas pela equipe de vendas; essa será sua taxa de conversão de leads em oportunidades.
\n\n\n\nPor fim, calcule a taxa de clientes em potencial que viram negócio para a empresa nesse período analisado.
\n\n\n\nVocê dificilmente conseguirá montar uma boa estratégia de vendas se não tiver conhecimento das necessidades, dores e expectativas daqueles que sua marca quer alcançar.
\n\n\n\nConhecendo bem seu público-alvo, você consegue definir estratégias assertivas e fazer com que sua empresa se diferencie no mercado, diminuir custos com estratégias que não funcionam para um público que não é o seu, e facilitar a abordagem com os clientes nos canais de comunicação.
\n\n\n\nDo mesmo modo, tenha em mente que entender o comportamento do seu público é importante para saber como direcioná-lo para a última etapa do funil de vendas, onde ele tomará a decisão de compra.
\n\n\n\nSaiba que, apesar de existir um padrão para classificar as etapas da jornada de compra, cada negócio tem o seu processo de vendas. Desse modo, busque desenhar essa jornada e entender as particularidades dela de acordo com o seu negócio.
\n\n\n\nUse seus posts como forma de educar seus clientes, com conteúdo de qualidade para garantir para sua empresa mais autoridade no assunto. Nesse momento, você nutre os potenciais compradores, ganhando a confiança e o interesse deles em fechar negócio com a sua empresa.
\n\n\n\nNesse sentido, os conteúdos precisam ser relevantes e gerar valor, além de serem formas de captar dados importantes para o time de vendas, como nome e e-mail, por exemplo.
\n\n\n\nLembre-se também, de criar materiais personalizados para cada estágio do funil de vendas e utilize o marketing de conteúdo a seu favor.
\n\n\n\nConquistar clientes é um grande feito do ponto de vista estratégico e financeiro. Afinal, eles são os verdadeiros responsáveis pela produção de qualquer coisa, representando a demanda daquele produto ou serviço com a qual sua empresa se destina a produzir.
\n\n\n\nNo entanto, é preciso fidelizar os clientes que conquistou para assim ter resultados reais. Por isso, é importante saber que o relacionamento com o cliente vai além da aquisição de qualquer produto.
\n\n\n\nDessa forma, após implementar o funil de vendas B2B, é importante acompanhar esses clientes com boas ações de pós-venda. Isso possibilita detectar gargalos e propor melhorias com maior rapidez.
\n\n\n\nAlém disso, esses consumidores ainda têm o poder de reduzir o tempo do processo de venda do seu negócio ao indicar a marca para outros potenciais clientes. Assim, os novos leads chegam mais bem preparados e com uma jornada de tomada de decisão reduzida.
\n\n\n\nVocê pode utilizar algumas ferramentas de automação para auxiliar no acompanhamento da jornada do cliente e identificar suas necessidades. Assim, o resultado será campanhas de marketing e vendas otimizadas, além de clientes satisfeitos.
\n\n\n\nMapear as interações com os clientes te ajudará a entender o comportamento deles em cada fase do funil de vendas. Com isso, você identificará padrões que permitirão maior previsibilidade, isto é, mais precisão ao prever quanto sua empresa vai vender em um determinado período.
\n\n\n\nAssim, é possível ter uma estimativa do número de pessoas que precisa ter no topo do funil para gerar uma quantidade específica de vendas no fundo.
\n\n\n\nOu seja, além de te permitir estabelecer uma perspectiva realista da quantidade de potenciais compradores, um funil de vendas B2B bem estruturado contribui para definições de ações que estejam de acordo com as metas da empresa e que tornem possíveis o cumprimento delas.
\n\n\n\nCom um acompanhamento em tempo real, você consegue entender a intensidade das transições dos clientes por cada etapa. Do mesmo modo, identificar gaps e falhas que precisem ser corrigidas no processo. Isso traz uma grande oportunidade de melhoria dos seus produtos ou serviços. Pois, permite analisar o que está funcionando e o que deve ser aprimorado.
\n\n\n\nDesse modo, cada um dos gargalos poderá ser trabalhado, aumentando as chances de conversão dos leads e contribuindo estrategicamente para eliminar os problemas atuais.
\n\n\n\nCom dados coletados com análise do funil de vendas B2B, a equipe comercial tem uma visão completa do processo e maior entendimento do mesmo. Assim, pode fornecer abordagens compatíveis com as demandas e personalizar o discurso de vendas.
\n\n\n\nCom isso, as chances de fechar negócio e promover a satisfação dos clientes aumentam, tornando o processo de conversão mais ágil.
\n\n\n\nContar com uma equipe especializada de marketing para te ajudar a implementar um bom funil de vendas B2B no seu negócio, é algo que fará toda a diferença nos resultados de sua estratégia.
\n\n\n\nA Beatz Digital está pronta para te ajudar nessa missão, através de um trabalho que utiliza as melhores estratégias de marketing, de acordo com a realidade de cada empresa, e que é focado em extrair todos os benefícios do marketing digital.
\n\n\n\nQuer começar agora mesmo a otimizar os processos da sua empresa? Acesse nosso site e fale com a gente. Estamos prontos para te ajudar a atingir os melhores resultados!
\n\n\n\nTodas as empresas que começam a crescer necessitam encontrar formas e mecanismos que impeçam que o volume de trabalho exceda a capacidade produtiva de seus recursos humanos, e que auxiliem a liberar tempo para outras tarefas valiosas.
\n\n\n\nNesse sentido, a automação de e-mail marketing surge como um auxílio indispensável para otimizar o tempo, economizar recursos e se conectar mais com potenciais clientes e clientes existentes, aumentando a produtividade e as vendas.
\n\n\n\nEssa ferramenta se apresenta como a principal para nutrir e avançar os leads na jornada até o momento da compra.
\n\n\n\nQuer saber mais sobre automação de e-mail marketing? Neste artigo mostramos o que é, como funciona, seus principais benefícios, como implementar e as principais tendências de automação de e-mail marketing.
\n\n\n\nConfira a seguir!
\n\n\n\nA automação de e-mail é uma avançada ferramenta que permite criar e-mails que alcançam as pessoas certas com a mensagem certa, no momento ideal, sem repetição do trabalho, enviando mensagens automatizadas muito eficazes para a dinamização de leads e, por consequência, no impulsionamento das vendas.
\n\n\n\nOu seja, esse mecanismo consiste no uso da tecnologia com o objetivo de automatizar o seu processo de envio de e-mails, o que reduzirá os trabalhos manuais e melhorará a comunicação com seus leads.
\n\n\n\nEsse é um processo simples que inclui utilizar uma plataforma especializada, criar segmentações e fazer o disparo de e-mails.
\n\n\n\nAlguns exemplos de automação incluem e-mails de boas-vindas, enviados quando um cliente se cadastra em uma lista de e-mails, ou recomendações de produtos semelhantes depois que um usuário comprou em seu site, por exemplo.
\n\n\n\nQuando você vincula a análise do site à plataforma de marketing por e-mail, é possível segmentar pessoas com base em comportamento, preferências, vendas anteriores etc. Assim, você pode agendar e-mails para serem enviados a qualquer momento e enviar mensagens personalizadas coma base no conhecimento adquirido sobre os indivíduos.
\n\n\n\nDessa forma, toda vez que o visitante atender a determinada condição específica, ele receberá seu e-mail automático, pois, a tecnologia de automação analisará os hábitos de e-mail de cada pessoa e determinará o momento ideal para enviar mensagens para cada uma delas.
\n\n\n\nPortanto, a automação de e-mail consiste em enviar uma mensagem personalizada aos seus clientes ou leads, sem precisar escrever uma a uma.
\n\n\n\nAgora que você já sabe o que é automação de e-mail marketing e como funciona, te mostraremos alguns dos benefícios que essa ferramenta pode trazer ao seu negócio.
\n\n\n\nConfira:
\n\n\n\nUtilizar a automação de e-mail torna sua comunicação mais personalizada e interativa, o que torna o seu conteúdo muito mais atraente para o consumidor. É por isso que e-mails automatizados obtêm maiores taxas de engajamento do que as campanhas padrão.
\n\n\n\nA segmentação das mensagens através das ações dos usuários no site a tornam mais oportuna e aumentam sua relevância. Com a automação, os leads interessados no produto X recebem informações relacionadas ao produto X e assim por diante.
\n\n\n\nCom a automação dos e-mails, ao invés de horas redigindo e enviando e-mails para cada lead, é necessário apenas monitorá-los.
\n\n\n\nEsse mecanismo faz com que não seja mais necessário analisar lead por lead para ver o perfil de cada um e então decidir em qual lista de e-mail eles se encaixam, por exemplo.
\n\n\n\nAssim, atividades que seriam manuais passam a ser feitas de maneira automática pela ferramenta.
\n\n\n\nDessa forma, surge uma oportunidade para focar o tempo em outras atividades e áreas que precisam da sua atenção dentro da empresa.
\n\n\n\nAlém de economizar tempo, a automação permite o acesso a indicadores de desempenho dos disparos de maneira automática. Isso possibilitará a tomada de decisões com base em fatos e permitirá uma maior adequação das estratégias a cada situação.
\n\n\n\n![\"funcionária-lendo-e-mail-na-tela-do-computador](\"https://beatz.com.br/wp-content/uploads/2023/06/9-Automacao-de-e-mail-MEIO.png\")
Alguns desses dados consistem em taxa de rejeição, taxa de leitura, taxa de erros e, até mesmo, a quantidade de envios que caíram na caixa de spam.
\n\n\n\nSendo assim, você poderá medir os resultados dos seus envios de e-mail marketing, e então identificar os pontos de melhoria e os que devem ser evitados na sua empresa.
\n\n\n\nO planejamento é fundamental em toda estratégia e por meio dele você conseguirá evitar diversos erros de comunicação e oferta.
\n\n\n\nPara garantir eficiência nesse processo, você deve entrevistar seus clientes para entender o que eles buscam, falar com seu time de vendas para verificar se as informações coletadas dos leads estão fazendo sentido, pedir informações úteis à equipe de suporte e atendimento ao cliente.
\n\n\n\nCom todas essas informações, você poderá planejar uma boa estratégia de envio de e-mail marketing, já que terá em mãos os dados que precisa para definir exatamente o problema do usuário e então ajudá-lo na resolução dele.
\n\n\n\nPara que sua estratégia produza bons resultados, é necessário investir em boas práticas, isto é, adotar ações que estejam de acordo com a forma que você deve se posicionar para o seu usuário.
\n\n\n\nVocê pode começar identificando o melhor tipo de e-mail para fazer a nutrição dos leads. Também é importante usar a quantidade adequada de palavras por e-mail e saber a quantidade ideal de e-mails a serem enviadas para cada usuário. O próximo passo é analisar quando e quantos materiais ou produtos devem ser ofertados por e-mail. E não se esqueça de estudar como esses e-mails devem ser escritos.
\n\n\n\nNessa abordagem de marketing, os profissionais precisam criar experiências envolventes e que agreguem valor aos seus públicos por meio do e-mail. É preciso colocar o foco no cliente e personalizar a experiência.
\n\n\n\nDessa forma, o e-mail torna-se um canal muito poderoso, capaz de construir um relacionamento mais autêntico com o público.
\n\n\n\nO objetivo do e-mail é atrair o público e a partir disso, redirecioná-lo para as páginas de destino, fornecendo um conteúdo adicional. Por isso, o design e a concisão do texto são outra tendência quando falamos sobre e-mail marketing.
\n\n\n\nÉ preciso manter um e-mail limpo, alinhado com a marca e com um design responsivo e que se adapte tanto no desktop quanto no celular, se adequando a todo o seu público.
\n\n\n\nA escolha de uma ferramenta de e-mail marketing certa, tem o poder de impactar significativamente no desempenho das suas campanhas de e-mail, pois, ela tem a capacidade de otimizar o tempo e entregar conteúdo relevante e personalizado, criando uma experiência cada vez mais satisfatória.
\n\n\n\nA maioria das ferramentas são pagas, mas também, há ótimas opções de ferramentas com planos gratuitos. No entanto, a maioria possui período grátis para teste. Assim, você pode conhecer seu funcionamento primeiro e, então, assiná-la caso identifique que ela ajudará o seu negócio.
\n\n\n\nVale lembrar que, mesmo contanto com ferramentas de automação que certamente ajudarão o seu negócio, é essencial observar e analisar os dados.
\n\n\n\nSendo assim, utilizar uma ferramenta de automação de e-mail marketing na sua empresa, pode ajudar a aumentar as vendas e trazer melhores resultados para o seu negócio. Afinal, o e-mail marketing pode ser usado em toda a jornada do cliente, desde as boas-vindas até o agradecimento pelo contato.
\n\n\n\nAlém disso, contar com essa ferramenta te ajudará a economizar tempo e dinheiro, o que permite um investimento em outras áreas de interesse no seu negócio.
\n\n\n\nMas não se esqueça que, para que a experiência seja positiva e traga bons resultado, a chave para o sucesso é manter o equilíbrio entre a automação e a estratégia de e-mail.
\n\n\n\nGostou do nosso conteúdo? A Beatz está sempre aqui para te ajudar a otimizar os processos dentro do seu negócio e se destacar. Confira os outros conteúdos em nosso blog e até a próxima!
\n\n\n\nTrabalhar com campanhas de marketing não é uma tarefa fácil. Com o mercado mudando a todo instante, estar por dentro das novidades e métodos mais atualizados, torna-se praticamente impossível.
\n\n\n\nIsso quer dizer que toda nova campanha será uma dor de cabeça diferente? A resposta para essa pergunta é: não, se você contar com a estratégia certa. Mas, a gente sabe que a partir, daqui muitas outras perguntas vão surgir.
\n\n\n\nQual a estratégia certa?
\n\n\n\nComo implementar?
\n\n\n\nQuais métricas analisar?
\n\n\n\nBom, se a intenção é não gerar dores de cabeça, podemos nos dar por vencido já nessa introdução. Mas, calma que ainda não acabou. Afinal, neste artigo vamos mostrar para você, tudo que a Beatz pode fazer para potencializar as campanhas de marketing da sua empresa, te deixando livre do operacional.
\n\n\n\nQuer conhecer mais sobre o nosso trabalho? Então, você chegou ao lugar certo. Vamos lá!
\n\n\n\nAcho que, nada mais justo que nos apresentarmos, certo? Bom, se você nos acompanha, seja aqui ou nas nossas redes sociais, sabe que somos uma agência especializada em marketing B2B.
\n\n\n\nEsse é um mercado que cresce a todo instante e, uma empresa como a sua, a todo momento, se vê em uma situação de desvantagem por não possuir visibilidade no segmento. Esse é o nosso trabalho, fazer com que mais pessoas vejam o seu produto/serviço, como o único possível para solucionar as dores e alcançar os seus desejos.
\n\n\n\nPara atingir o nível de qualidade que atribuímos às nossas estratégias atuais, fomos nos especializando cada vez mais. Equipe qualificada, estratégia desenvolvida especialmente para os nossos clientes, automação de marketing em todos os processos, e tudo que a sua empresa precisa hoje, foi desenvolvido em anos de experiência em diversos segmentos.
\n\n\n\nConfere esse vídeo aqui embaixo👇. Ele é o primeiro episódio do Beatz Podcast, onde contamos com surgiu essa fusão de ideias!
\n\n\n\nPor isso, se a sua empresa quer se destacar, sabemos exatamente o que é preciso para alcançar os resultados que você espera. Quer conhecer mais sobre os métodos para potencializar as campanhas de marketing da sua empresa? Então, vamos ao que interessa!
\n\n\n\nChega das promessas que você anda recebendo de outras agências por aí, ou de métodos infalíveis para vender seu produto, criados por \"gurus do marketing digital\". A gente sabe que nada disso vai fazer você chegar aonde nós podemos te levar.
\n\n\n\nEm nossos processos, assumimos que o seu cliente só precisa de três coisas para se convencer de que o seu produto é o ideal. Desse modo, focamos nossos esforços em gerar reconhecimento, confiança e, por fim, vender a sua solução.
\n\n\n\nVocê não precisa de nada mirabolante para conquistar esse resultado. Basicamente, simplificamos o que todo mundo te disse sobre marketing digital e, podemos provar que os resultados podem ser ainda melhores.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/05/image-1024x392.png\")
Sabe como conseguimos todos esses resultados? O Trust Marketing, ou Marketing de Confiança, é a nova solução da Beatz para a sua marca. Quer saber mais sobre como ela funciona? Confira alguns detalhes!
\n\n\n\nO carro é um item de mobilidade que demanda muita pesquisa e tempo para entender as vantagens e desvantagens das opções disponíveis. Assim, é importante que nesse tipo de investimento, tenhamos total confiança na marca e revendedor, certo?
\n\n\n\nPor que isso seria diferente para a sua solução?
\n\n\n\nEm mercados competitivos, o cliente sempre vai priorizar aqueles que estão presentes sanando dúvidas, explicando detalhes e prestando o devido suporte. Por isso, o Trust Marketing é para a sua empresa!
\n\n\n\nEntendemos, em anos de experiência, que o seu cliente quer fazer a melhor escolha. E, sem as informações certas ele não sentirá segurança no processo de compra. Por isso, voltamos ao ponto destacado anteriormente:
\n\n\n\nReconhecimento de marca → Confiança → Venda
\n\n\n\nVocê pode conquistar tudo isso com um planejamento eficaz e especifico para a sua empresa. E só existe uma empresa capaz de oferecer isso!
\n\n\n\nNa prática, isso pode ser mais simples do que as promessas que você escutou por aí. Vamos revelar agora, quais os planos da Beatz para a sua empresa!
\n\n\n\nEm primeiro lugar, precisamos destacar o papel da automação de marketing para a sua empresa. Afinal, hoje contamos com diversos facilitadores e ferramentas que podem aumentar a produtividade da sua empresa e, principalmente do setor de marketing e vendas.
\n\n\n\nMas, plataformas de automação de marketing e CRM devem ser utilizados de maneira eficaz. Por isso, contamos com uma equipe especializada em automação para alcançar os melhores resultados para a sua empresa.
\n\n\n\nAlém disso, conteúdo de qualidade é a chave para o sucesso da nutrição de leads da sua empresa. Por isso, desenvolveremos para a sua empresa uma linha editorial completa, com os melhores conteúdos para blog, redes sociais e e-mails. Desse modo, potencializando as estratégias de reconhecimento de marca e gerando confiança.
\n\n\n\nPensando agora em mídia paga, temos a melhor estratégia para melhorar os KPIs das suas campanhas de marketing e desenvolver um fluxo de anúncios que, não só vai trazer mais leads, como também, vai aumentar a retenção de SQLs.
\n\n\n\nChegou o momento de confiar em uma campanha de marketing de verdade e ver o seu negócio decolar. Estamos esperando por você!
\n\n\n\nMas, se você ainda está na dúvida sobre as melhores estratégias para o marketing industrial. Em nosso blog, temos alguns conteúdos que podem ajudar a sua empresa.
\n', 'Confira quais são as soluções da Beatz para potencializar as campanhas de marketing da sua empresa', 'Veja como conquistar melhores resultados para o seu negócio e comece a aprimorar suas estratégias!', 'draft', 'closed', 'open', '', 'como-potencializar-as-campanhas-de-marketing-da-sua-empresa', '', '', '2023-05-31 17:14:25', '2023-05-31 20:14:25', '', 0, 'https://beatz.com.br/?p=7686', 0, 'post', '', 0), (7688, 41, '2023-05-24 09:18:28', '2023-05-24 12:18:28', '\nAs IAs estão em alta e com essa popularidade (e versatilidade), muitos estão se perguntando qual será o futuro de algumas profissões. Apostamos que você já se fez essa pergunta!
\n\n\n\nPara discutir sobre esse assunto, o diretor de redação aqui da Beatz, Adriano Klumpp, se reuniu com o especialista em consultoria empresarial e mentoria, Vinícius Corrêa.
\n\n\n\nJá deixa o “gostei” e se inscreva para não perder os próximos episódios do Beatz Podcast!
\n\n\n\nLinks úteis:
\n\n\n\nConfira nosso blog: https://beatz.com.br/blog/
\n\n\n\nE-books e materiais: https://beatz.com.br/materiais-ricos/
\n\n\n\nSiga a Beatz no Instagram: https://www.instagram.com/beatzdigital/
\n\n\n\n#InteligênciaArtificial #MercadoDeTrabalho #MarketingEEmpreendedorismo #MarketingCampinas #MarketingIndaiatuba
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\n\n\n\nQuem não deseja fazer parceiros, aumentar visitas e concretizar vendas online?
\n\n\n\nPois é! Separamos para você um conteúdo incrível cheio de explicações e um passo a passo para te guiar nessa jornada.
\n\n\n\nLeia o texto completo e saiba como fazer uma estratégia de links internos e externos!
\n\n\n\nPara começarmos com tudo, você deve entender que link building é uma estratégia utilizada no marketing digital para aumentar o número e a qualidade dos links externos que apontam para o seu site.
\n\n\n\nOu seja, ele envolve a obtenção de links de sites relevantes, com o objetivo de melhorar a visibilidade da sua plataforma nos motores de busca, aumentando o tráfego orgânico e a autoridade da marca.
\n\n\n\nOs backlinks, isto é, links externos, são importantes para os algoritmos de busca do Google, pois, são reconhecidos como votos de confiança de outros sites.
\n\n\n\nQuanto mais links relevantes e de qualidade apontarem para o seu site, maior é a probabilidade da sua plataforma ser considerada relevante e confiável, gerando um melhor posicionamento nos resultados de busca.
\n\n\n\nDessa forma, o link building envolve diferentes técnicas e estratégias, como: a criação de conteúdo de qualidade, o networking com outros sites e blogueiros, a participação em diretórios e listas, a divulgação de infográficos e a realização de parcerias de guest posts.
\n\n\n\nO objetivo é atrair links orgânicos, que são conquistados de forma legítima e relevante para o seu nicho de negócio.
\n\n\n\nEm suma, é importante ressaltar que essa estratégia requer tempo, esforço e uma abordagem ética.
\n\n\n\nSendo fundamental focar na qualidade dos links, buscando sites com autoridade e boa credibilidade, evitando práticas duvidosas que possam resultar em discórdia com os motores de busca.
\n\n\n\n![\"Representação](\"https://beatz.com.br/wp-content/uploads/2023/06/23-Link-building-MEIO.png\" "\\"empresários-se-conectando\\"/")
Saber os motivos que levam uma troca de links ser tão relevante no meio digital, é um grande passo para sustentar suas propostas e apresentá-las para a equipe responsável.
\n\n\n\nEntão, abaixo listamos benefícios que só essa estratégia pode proporcionar:
\n\n\n\nOs links externos são um dos principais fatores considerados pelos motores de busca na determinação da relevância e autoridade de um site.
\n\n\n\nSendo assim, quanto mais links de qualidade apontarem para o seu site, maior é a probabilidade de obter uma classificação mais alta nos resultados de busca, gerando maior visibilidade e aumento do tráfego orgânico.
\n\n\n\nQuando você obtém backlinks de sites relacionados ao seu nicho de mercado, há uma maior probabilidade de atrair visitantes que já estão interessados no seu negócio, aumentando as chances de eles se tornarem leads e clientes.
\n\n\n\nTer links seus em sites confiáveis e respeitados no mercado, ajuda a fortalecer a reputação da sua marca.
\n\n\n\nComo resultado, quando outros sites reconhecidos estão dispostos a vincular ao seu conteúdo, isso gera confiança e credibilidade para empresa.
\n\n\n\nOs visitantes dos seus parceiros, podem clicar nos links e serem direcionados para o seu site, aumentando o alcance e a exposição do seu conteúdo para um público mais amplo.
\n\n\n\nAfinal, uma estratégia de link building eficaz pode fornecer uma vantagem competitiva significativa no mercado. Quanto mais backlinks relevantes e de qualidade você possui em comparação com seus concorrentes, maior é a probabilidade de que seu site se destaque nos resultados de busca e seja escolhido pelos usuários.
\n\n\n\nEnfim, chegou o momento de você descobrir como executar um bom plano para atrair leads e concretizar vendas. Confira:
\n\n\n\nEm princípio, comece definindo seus objetivos, como: aumentar a autoridade do seu site, melhorar o posicionamento nos motores de busca, gerar mais tráfego orgânico ou fortalecer parcerias com outros sites.
\n\n\n\nDetermine quem é seu público-alvo e qual é o seu nicho de mercado. Isso ajudará a direcionar seu trabalho de link building para sites relevantes e com público semelhante.
\n\n\n\nProduza conteúdo relevante, valioso e de alta qualidade que seja interessante para o seu público-alvo. Bem como, artigos, guias, infográficos, vídeos ou qualquer outro formato de conteúdo
\n\n\n\nFaça uma pesquisa para identificar sites relevantes e de autoridade dentro do seu nicho de mercado. Então, procure por sites confiáveis, com um bom fluxo de tráfego e influentes para estabelecer parcerias.
\n\n\n\nPodemos te ajudar a iniciar esse novo passo e alcançar os seus objetivos.
\n\n\n\nPortanto, saiba que trabalhamos com estratégias de marketing eficientes que utilizam do link building como proposta.
\n\n\n\nQuer entender mais sobre nossos serviços? Acesse nosso site e conheça nossos métodos!
\n\n\n\nMas, para ler sobre o assunto, você pode entrar em nosso blog e entender um pouco mais sobre backlinks.
\n', 'Guie o seu lead com uma estratégia de link building eficiente e aumente suas vendas', 'Planejamento estratégico que promete alcançar mais visibilidade', 'draft', 'closed', 'open', '', 'link-building-2', '', '', '2023-06-22 16:36:00', '2023-06-22 19:36:00', '', 0, 'https://beatz.com.br/?p=7697', 0, 'post', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (7708, 26, '2023-06-22 16:37:00', '0000-00-00 00:00:00', '\nSe você ainda não sabe o que é retargeting, está no lugar certo!
\n\n\n\nQuando pensamos em marketing digital, precisamos ter em mente estratégias que possam atrair clientes de todas as maneiras.
\n\n\n\nPor isso essa estratégia é tão importante, porque é realizada com o intuito de aumentar a efetividade de anúncios.
\n\n\n\nAcompanhe o texto e descubra tudo sobre esse assunto!
\n\n\n\nPrimeiramente, saiba que o retargeting, muito comparado com remarketing, é uma estratégia de marketing digital que visa alcançar novamente, aquelas pessoas que já tiveram algum tipo de interação com a sua marca.
\n\n\n\nOu seja, que visitaram o seu site, visualizaram um produto específico ou abandonaram um carrinho de compras.
\n\n\n\nA ideia por trás disso, é voltar a se conectar com esses usuários, exibindo anúncios relevantes em outros sites que eles acessam, geralmente por meio de anúncios ou redes sociais.
\n\n\n\nNa prática, os termos \"retargeting\" e \"remarketing\" são, frequentemente usados juntos, e se referem à mesma estratégia de marketing digital.
\n\n\n\nNo entanto, tecnicamente, existem algumas diferenças entre os dois termos.
\n\n\n\nO termo retargeting, é mais frequentemente usado para se referir à prática de exibir anúncios personalizados para usuários que visitaram um site específico, mas não realizaram a ação desejada, como uma compra.
\n\n\n\nEle utiliza de cookies e pixels de rastreamento para acompanhar a atividade do usuário e, em seguida, exibir anúncios relevantes para esses, em outros sites que visitam.
\n\n\n\nJá o remarketing, é utilizado para se referir à prática de enviar e-mails personalizados para pessoas que demonstraram interesse em um produto ou serviço, mas não concluíram a compra.
\n\n\n\nEssa estratégia de e-mails, envolve o envio de mensagens segmentadas para esses usuários, incentivando-os a retornar e concluir a ação desejada.
\n\n\n\nEm resumo, a diferença entre retargeting e remarketing está, principalmente, nos canais de comunicação usados.
\n\n\n\nNo entanto, vale ressaltar que a indústria de marketing digital utiliza esses termos de forma intercambiável e não há uma distinção estrita entre eles.
\n\n\n\nEm suma, ambos os termos se referem a estratégias que visam despertar interesse em usuários que já demonstraram interesse em uma marca ou produto, seja por meio de anúncios ou acesso de e-mails personalizados.
\n\n\n\n![\"Cubos](\"https://beatz.com.br/wp-content/uploads/2023/06/24-Retargeting-MEIO.png\" "\\"cubos-de-madeira-desenhados\\"/")
Certamente, para que o seu planejamento estratégico dê certo, você precisa entender as etapas que levam a ideia, a se tornar prática.
\n\n\n\nE para conseguir um plano bem-sucedido, deve levar em consideração alguns passos. São eles:
\n\n\n\nEm primeiro lugar, para implementar essa estratégia na sua empresa, é preciso adicionar um pixel de retargeting ao seu site.
\n\n\n\nEsse pixel é um código que registra as atividades dos visitantes, ou seja, as páginas que eles visualizaram ou os produtos que adicionaram ao carrinho.
\n\n\n\nEle permite que você crie listas segmentadas de usuários para direcionar seus anúncios posteriormente.
\n\n\n\nCom base nas atividades registradas pelo pixel, você pode segmentar sua audiência em grupos específicos, como visitantes do site, abandonos de carrinho, visualizações de produtos específicos, entre outros.
\n\n\n\nEssa segmentação permite que se crie anúncios personalizados e relevantes para cada grupo.
\n\n\n\nCom base nas listas, você pode criar anúncios específicos, que sejam relevantes para cada grupo de usuários.
\n\n\n\nEsses anúncios, seguem exibidos em diversos formatos, como banners, pop-ups, em redes sociais e até mesmo e-mails.
\n\n\n\nEssa estratégia é muito eficaz para aumentar as taxas de conversão, uma vez que você está direcionando anúncios para pessoas que demonstraram interesse em sua marca.
\n\n\n\nAo exibir anúncios relevantes para pessoas que já estão familiarizadas com a sua marca, você tem mais chances de incentivá-los a realizar uma compra.
\n\n\n\nÉ fundamental acompanhar e analisar os resultados das campanhas, portanto, monitore métricas, isto é, taxas de cliques, taxas de conversão e retorno sobre o investimento.
\n\n\n\nCom base nesses dados, faça ajustes e otimize suas campanhas para obter melhores resultados ao longo do tempo.
\n\n\n\nEm resumo, o retargeting é uma estratégia poderosa para manter sua marca presente na mente dos usuários que já demonstraram interesse em seu negócio. Ele ajuda a aumentar o engajamento e as conversões, impulsionando o crescimento de sua empresa no ambiente digital.
\n\n\n\nDepois de termos te explicado tudo, saiba que a Beatz avalia a condição de cada cliente para fornecer um planejamento alcançável.
\n\n\n\nQuer entender quais métodos utilizamos e como executamos todos os serviços?
\n\n\n\nEntre em nosso site e saiba os meios para alavancar os seus resultados!
\n\n\n\nMas, se deseja adquirir mais conhecimento sobre Marketing Digital, nosso blog é o lugar certo.
\n\n\n\nMuitos são os textos sobre o mundo do marketing publicados para orientá-lo e ajudá-lo a crescer digitalmente.
\n\n\n\nNosso objetivo como empresa, é oferecer assessoria para que o seu negócio se desenvolva e se concretize no mercado.
\n', 'Saiba como utilizar o retargeting para potencializar as estratégias de marketing da sua indústria', 'Veja como produzir anúncios segmentados para atrair um público interessado', 'draft', 'closed', 'open', '', 'retargeting', '', '', '2023-06-22 16:37:00', '2023-06-22 19:37:00', '', 0, 'https://beatz.com.br/?p=7708', 0, 'post', '', 0), (7710, 22, '2023-06-09 15:22:11', '2023-06-09 18:22:11', '\nHavaianas. Bayer. Mizuno. Apple. Folha. Estadão. Trabalhar para essas marcas pode ser o sonho de muitos profissionais de marketing, mas, poucos podem dizer que atenderam a todas elas. É o caso de Eugênio Mohallem, um dos maiores redatores do Brasil, que chega agora aos estúdios do Beatz Podcast.
\n\n\n\nDe frases que convenceram a classe média que as sandálias Havaianas não era um item inferior, ao uso de sátiras politicas para a divulgação da revista Carta Capital, Eugênio Mohallem tem um currículo que justifica o quão aclamado é esse profissional no mundo da propaganda.
\n\n\n\nPor isso, não poderíamos deixar de analisar a sua carreira e entender o que faz de Mohallem um dos maiores redatores publicitários do Brasil. Quer saber quais foram os passos dele rumo ao estrelato e premiações?
\n\n\n\nTrouxemos todos os detalhes neste artigo. Confira!
\n\n\n\nUma das frase famosa de Eugênio Mohallem, e se comprova com o episódio dessa semana do Beatz Podcast. Convidamos o mestre da redação publicitária para dividir conosco detalhes da sua carreira e a sua percepção sobre o mercado da publicidade e propaganda. E o bate-papo foi incrível.
\n\n\n\nVocê já tem acesso ao episódio completo, lá no nosso canal oficial no Youtube e, também, no nosso perfil no Spotify. Corre para conferir!
\n\n\n\nMas, calma que ainda tem muito para falarmos aqui sobre essa estrela da publicidade e propaganda! Confira 3 curiosidades a respeito de Eugênio Mohallem!
\n\n\n\nCom um vasto currículo, Mohallem coleciona experiências de invejar qualquer redator. Separamos algumas delas, e detalhes curiosos sobre a vida do publicitário!
\n\n\n\nA paixão pela publicidade e propaganda surge em um período de repressão que não aceitava pensamentos como os de Eugênio. Já no final da ditadura, o mestre da redação reconhecia que o seu jeito de pensar e se comunicar, poderiam trazer grandes problemas.
\n\n\n\nNo novo episódio do Beatz Podcast, ele conta mais sobre esse período em que começou a se aproximar da publicidade, e as chamadas de atenção de seu pai sobre os perigos que o seu jeito irreverente poderiam atrair, em um período onde todo cuidado era pouco.
\n\n\n\nAlém disso, ele conta sobre como foi o processo de transição do interior de Minas Gerais para a capital do estado de São Paulo, para ingressar em uma das maiores universidades do país, a USP.
\n\n\n\nEugênio Mohallem foi um dos responsáveis pelos discursos utilizados pela marca Havaianas, durante os anos 90. O maior desafio na época foi convencer a nova classe média, que o produto era sim um item para os ricos. Visto que o grande público do produto era de classes mais baixas, essa não foi uma tarefa fácil, mas ele cumpriu com êxito!
\n\n\n\nFoi daí que surgiram mensagens que marcaram a publicidade, como:
\n\n\n\n\"Milionários usam para passar despercebidos. Despercebidos usam para se passar por milionários\".
\n\n\n\n\"A maior mordomia que um pé pode ter\".
\n\n\n\n\"Ricos adoram Havaianas porque elas são a primeira coisa que os novos ricos deixam de usar\".
\n\n\n\nAlém disso, Eugênio Mohallem tem contribuições nas peças publicitárias da revista Carta Capital, que conseguiram aproveitar de forma sagaz os acontecimentos políticos da época e divulgar o trabalho do periódico.
\n\n\n\nDessa forma, foi nesse tempo que o redator publicitário desenvolveu trabalhos como esses aqui embaixo!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/06/Aspirina-So-Titulos-_1_-1-779x1024.jpg\")
![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/06/Aspirina-So-Titulos-1.jpg\")
![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/06/Mae-_data_-Frase-Se-a-sua-mae-estivesse-com-dor-de-cabeca-naquele-dia___.jpg\")
![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/06/Eugenio-Mohallem-Aspirina-778x1024.jpg\")
Entretanto, ele não parou por aí. Eugênio Mohallem ainda se envolveu em campanhas que lhe renderam nove leões do Festival de Cannes, além de ter sido eleito por duas vezes como profissional do ano pelo Prêmio Caboré, o \"Oscar\" da publicidade e propaganda brasileira.
\n\n\n\nAssim como a sua genialidade, os prêmios não param por aí! Afinal, o redator recebeu premiações, como:
\n\n\n\nAgora, onde você pode descobrir mais sobre esse profissional incrível, se não por sua própria percepção da carreira e do mercado de publicidade?
\n\n\n\nÉ isso que você encontra lá no canal do Beatz Podcast!
\n\n\n\nO Beatz Podcast já tem episódio novo e você pode acessar a participação especial do Eugênio Mohallem lá no nosso canal. São episódios semanais, sempre com um especialista diferente em marketing, empreendedorismo ou gestão, para um bate-papo cheio de dicas e informações relevantes.
\n\n\n\nEntão, temos sempre um encontro marcado às terças-feiras, a partir das 18h30!
\n\n\n\nAlém disso, você pode acessar todos os nossos materiais e artigos, disponíveis em nosso site. São e-books e guias completos para aperfeiçoar as suas estratégias de marketing e conteúdo. E o melhor, totalmente gratuitos! Acesse agora mesmo e garanta o seu novo e-book!
\n\n\n\nE não esquece de conferir as novidades do marketing, em nosso blog. Para isso, preparamos inúmeros artigos para te ajudar a aprimorar suas técnicas e se atualizar com as novas tendências do mercado. Aproveite!
\n\n\n\nPara que você possa definir estratégias com a certeza de bons resultados, precisa conhecer a evolução do marketing, assim, poderá decidir por onde começar.
\n\n\n\nDessa maneira, entender o que deu certo ou errado dentro de estratégias, te ajuda a pensar no caminho mais apropriado com base em experiências comprovadas.
\n\n\n\nPor isso, hoje estamos aqui para te contar toda a história por trás de um dos elementos mais importantes do mercado, que visa comportamento, estatísticas, direcionamento e outros aspectos essenciais para a venda e captação de clientes.
\n\n\n\nPortanto, acompanhe cada etapa dessa jornada e adquira todo o conhecimento que puder, para elaborar planos com alta porcentagem de sucesso.
\n\n\n\nBoa leitura!
\n\n\n\nMuito se fala sobre o desenvolvimento tecnológico e como as coisas mudaram depois do surgimento de ferramentas que modificaramas características e necessidades do mercado.
\n\n\n\nE com o marketing não poderia ser diferente, pois, a mudança no mercado fez com que a estratégia evoluísse com o passar do tempo, se adequando ao comportamento mercantil e de consumidores.
\n\n\n\nSendo assim, com as mudanças, novas estratégias surgiram com o intuito de aumentar lucros produzindo serviços e ofertas adequadas.
\n\n\n\nMas, é claro que isso não é novidade para ninguém. A evolução do marketing, está associada a um amplo tema que você entenderá mais adiante.
\n\n\n\nApesar do marketing já ter sido explorado muito antes, os precursores surgiram em meados de 1940, através de estudos elaborados por Walter Dill Scott e William Reilly, que tinham visões bem diferentes sobre o assunto.
\n\n\n\nOs estudos explorados eram diversos, como: aplicação da psicologia na propaganda, leis de gravitação do varejo, mercadologia, poder do marketing, administração, entre outros temas pertinentes.
\n\n\n\nA evolução do marketing se deu pela necessidade de as empresas entenderem o perfil de seu público consumidor, mas, não foi só isso. O estudo engloba muitos aspectos, como:
\n\n\n\nMuitos são os movimentos que auxiliaram no processo evolutivo da estratégia, e isso se deu, principalmente, com a ampliação de negócios, do mercado, indústrias e corporações diversas.
\n\n\n\nAfinal, trouxe consigo vários benefícios que facilitaram a vida das organizações, com a adaptação de tarefas.
\n\n\n\n![\"Desenho](\"https://beatz.com.br/wp-content/uploads/2023/06/22-Evolucao-do-Marketing-MEIO.png\" "\\"desenho-de-escada-com-giz\\"/")
Philip Kotler definiu a evolução do marketing em etapas. Elas foram separadas da seguinte forma:
\n\n\n\nAinda na Revolução industrial, essa é a primeira fase da estratégia direcionada exclusivamente em produtos, com o foco voltado para o volume de produção.
\n\n\n\nDessa forma, a prioridade era a padronização do produto, para que o seu valor fosse baixo e ao alcance de todos.
\n\n\n\nA era da informação, influenciada pela evolução econômica, focada no comportamento do consumidor.
\n\n\n\nNessa fase, houve a percepção da necessidade de analisar os desejos dos consumidores, que com o acesso às informações, questionavam e avaliavam o que realmente queriam comprar.
\n\n\n\nConhecida como a era do valor, foi nessa época que surgiu o desejo de solucionar os anseios sociais dentro das necessidades do cliente.
\n\n\n\nNessa fase surgiu a divisão de missão, visão, valores e objetivos da empresa.
\n\n\n\nA inclusão da tecnologia e a globalização do mundo, levou as empresas a oferecerem produtos que a sociedade demanda.
\n\n\n\nEsse é o período mais atual do marketing, pois, envolve a automatização, tecnologia, internet, redes sociais, marketing de conteúdo e marketing digital.
\n\n\n\nAssim, os profissionais passaram a utilizar ferramentas como o Google, para atingir o sucesso que uma empresa tanto almeja.
\n\n\n\nExistem atualmente, algumas estratégias de marketing que são muito usadas, e que prometem garantir um aumento de clientes, vendas e lucros. São elas:
\n\n\n\nQuer saber mais sobre cada uma delas? Podemos te mostrar a atuação e as diferenças em nosso site oficial!
\n\n\n\nAcesse agora mesmo o beatz.com.br e saiba detalhadamente como trabalhamos os nossos métodos de marketing digital para empresas de todos os ramos.
\n\n\n\nDesenvolvemos um Kit de Marketing gratuito para que você possa ficar por dentro de todos os assuntos relacionados, é só baixar e aproveitar todo o conteúdo!
\n\n\n\nO melhor caminho para conquistar o que você deseja, é através de uma boa estratégia de marketing. Portanto, você precisa de profissionais que saibam exatamente o que estão fazendo e que tenham cases de sucesso.
\n\n\n\nA Beatz é o caminho para aumentar suas vendas e lucratividade, conheça mais sobre como trabalhamos a metodologia do Marketing de Confiança acessando nossa página.
\n\n\n\nVocê precisa ler e conhecer mais variações que envolvem o mundo digital e a evolução do marketing.
\n\n\n\nAcesse nosso blog e entenda como cada um dos métodos são distintos, mas, juntos, formam uma grande ponte para o sucesso.
\n', 'Linha do tempo: conheça a evolução do marketing e as estratégias que entregam resultados', 'Fique por dentro da história do marketing!', 'draft', 'closed', 'open', '', 'evolucao-do-marketing', '', '', '2023-06-22 16:33:51', '2023-06-22 19:33:51', '', 0, 'https://beatz.com.br/?p=7716', 0, 'post', '', 0), (7752, 22, '2023-06-22 16:31:57', '0000-00-00 00:00:00', '\nSe você gerencia o setor de marketing de uma empresa, sabe que o mercado industrial é cercado de desafios para profissionais da área. Mas, é possível estabelecer uma estratégia eficiente e gerar resultados, se você aprender a identificar oportunidades.
\n\n\n\nPor isso, é preciso estar antenado às novidades do setor e, principalmente as novas tendências e estratégias que, comprovadamente, geram resultados e expandem as possibilidades de crescimento da sua empresa.
\n\n\n\nAfinal, quando falamos do mercado industrial, a imprevisibilidade exige que tomemos decisões rápidas, com base em informações concretas. Pensando nisso, separamos neste artigo, algumas dicas para a sua empresa, além de algumas tendências de marketing industrial que podem te ajudar ainda esse ano.
\n\n\n\nQuer saber mais sobre o assunto? Então, continue a leitura e confira todos os detalhes sobre o tema. Aproveite para já pensar quais das dicas se encaixa melhor no formato da indústria que você atua.
\n\n\n\nVamos lá!
\n\n\n\nComo vimos anteriormente, o marketing B2B, ou seja, para o mercado industrial, oferece um desafio ainda maior para profissionais da área. Afinal, o que era visto apenas como apenas uma promoção de produtos e soluções, se transformou e passou a abordar o relacionamento entre empresas.
\n\n\n\nSabemos que o marketing demanda muito atenção quanto ao desenvolvimento de persona e segmentação de público. Desse modo, quando vendemos um item diretamente ao consumidor final, esse processo é muito mais transparente.
\n\n\n\nMas, quando se trata de um processo envolvendo duas empresas, business-to-business, a comunicação deve ser totalmente diferente e apresenta caracteristicas únicas. Por volta dos anos 1980, passamos a observar o marketing de uma empresa para outra, como a extensão de um relacionamento.
\n\n\n\nIsso aconteceu de maneira geral, para todas as empresas, independente do segmento ao qual ela se dedica. Apesar de todas as dificuldades, isso potencializou as relações comerciais, mas precisava ser aprimorado.
\n\n\n\nE como se fazia isso? Análise de dados, segmentação de público, estratégias de conteúdo e tudo que utilizamos hoje, mas com a época com um teor experimental e de desenvolvimento. Isso tudo, originou as dicas que vamos apresentar a seguir!
\n\n\n\nComo vimos, o mercado industrial gerou uma demanda especifica que exigiu de todo os profissionais uma nova linha de pensamento. Com isso, muitas soluções surgiram para problemas variados e estratégias que uniam essas novas soluções em processos complexos.
\n\n\n\nDesse modo, exigindo a adaptação das indústrias aos novos modos de alcançar os compradores, ou seja, outras indústrias. Vamos descobrir quais foram essas novidades e quais delas são as melhores para aplicar hoje na sua empresa?
\n\n\n\nConfira 3 estratégias de marketing B2B que podem alavancar o seu negócio e aumentar as suas vendas!
\n\n\n\nAtualmente, cerca de 99% dos smartphones do Brasil possuem o aplicativo WhatsApp instalado. Com certeza você utiliza e os seus clientes também, isso já é um indicativo de como a comunicação pessoal pode ser efetiva para as estratégias de marketing.
\n\n\n\nO uso de IAs (Inteligências Artificiais) nesse tipo de contato se tornou muito comum e efetivo, são os chamados Chatbots. Esses recursos estão otimizando o processo de comunicação com clientes, principalmente aqueles que demandam de atendimento rápido.
\n\n\n\nPor isso, tornaram-se estratégias comuns em marketing para o mercado industrial, agilizando a comunicação e ampliando as chances de identificar oportunidades entre aqueles que visitam o seu site, por exemplo.
\n\n\n\nIsso porque, o visitante que entra em contato tem mais chances de fechar negócio com a sua empresa do que aquele que apenas visita os seus conteúdos, não que um seja mais importante que o outro. Acontece que eles estão em etapas diferentes e por isso, demandam atenções diferentes.
\n\n\n\n![\"mão](\"https://beatz.com.br/wp-content/uploads/2023/06/21-Mercado-Industrial-MEIO.png\" "\\"mãos-em-teclado-de-laptop\\"/")
Outra estratégia que está se destacando, principalmente no mercado industrial, é o Data Driven Marketing, inclusive ela promete ganhar ainda mais destaque no decorrer do segundo semestre, graças aos resultados que vem trazendo para empresas de diferentes segmentos.
\n\n\n\nComo sabemos e vimos anteriormente, saber quem é o seu cliente é fundamental, principalmente quando falamos do mercado B2B. E qual a melhor forma de conhecer o seu público se não por meio da análise de dados?
\n\n\n\nMas, para chegar nos resultados ideais, é preciso muita atenção. Afinal, não basta coletar dados de forma descompensada e sem planejamento.
\n\n\n\nPara implementar o Data Driven Marketing de maneira eficiente é preciso coletar os dados certos, armazená-los de maneira eficaz e saber como utilizá-los para conquistar insights poderosos para o seu negócio.
\n\n\n\nQuer entender mais sobre essa estratégia? Em nosso blog Data Driven Marketing: como os dados podem ser seus melhores parceiros no universo do marketing, você encontra todos os detalhes!
\n\n\n\nUma das principais vantagens em se fazer marketing da sua solução para outras empresas é a possibilidade da criação de comunidades. Afinal, você já deve ter percebido que a união entre os profissionais da área supera qualquer nível de competitividade.
\n\n\n\nIsso porque, estamos a todo momento trocando informações, fazendo indicações e aumentando a base de contatos, ou seja, realizando o networking. Aproveitar essa tendência na sua estratégia de marketing, pode potencializar os seus resultados.
\n\n\n\nAtualmente, a sua empresa conta com a disponibilidade de agências especializadas em marketing para o mercado B2B. E porque isso é interessante para você?
\n\n\n\nA primeira coisa que se destaca nesse mercado, é que esses profissionais concentram o seu desenvolvimento em estratégias que, comprovadamente, entregam resultados compatíveis com o porte da sua empresa.
\n\n\n\nAlém disso, as estratégias são desenvolvidas e aplicadas pensando em todos os dados existentes sobre as empresas que a sua indústria almeja alcançar como cliente. Ou seja, uma agência de marketing especializada em B2B pode te ajudar a entender mais sobre o mercado e, também, sobre as técnicas que vão te ajudar!
\n\n\n\nA Beatz Marketing Digital, por exemplo, está a quatro anos no mercado, atendendo indústrias de todos os portes e segmentos. Nesse período, desenvolvemos um know-how que proporciona estratégias impares e resultados que toda a empresa quer ter.
\n\n\n\nQuer conhecer mais sobre as estratégias que a Beatz tem para a sua empresa?
\n\n\n\nEntre em contato conosco e confira todos os detalhes e veja como a Beatz pode ajudar a sua empresa a crescer e se destacar no mercado industrial. Estamos esperando por você!
\n', 'Um panorama completo sobre o mercado industrial e as estratégias de marketing para o segmento', 'Confira quais são as melhores soluções para vender mais na sua indústria e comece a potencializar os seus resultados', 'draft', 'closed', 'open', '', 'marketing-para-o-mercado-industrial', '', '', '2023-06-22 16:31:57', '2023-06-22 19:31:57', '', 0, 'https://beatz.com.br/?p=7752', 0, 'post', '', 0), (7761, 22, '2023-07-13 16:24:52', '2023-07-13 19:24:52', '\nQuando pensamos em marketing como solução para mais vendas, queremos ver resultados satisfatórios, certo? Pois era isso que a Riccel, empresa que hoje se destaca no segmento de produtos para limpeza profissional, queria. E foi isso que ela conseguiu.
\n\n\n\nO principal desafio neste trabalho é a elaboração de uma estratégia de conteúdo que traga informação sobre a marca e que gere cada vez mais visitantes para o blog e site do cliente.
\n\n\n\nFoi pensando nisso, que criamos uma estratégia específica e que se adequava aos desejos e expectativas do nosso cliente. Com a confiança estabelecida, começamos um blog que, em 2019, contava com uma média de apenas 500 visitantes mensais.
\n\n\n\nCom nosso processo de melhoria continua e aprimoramento das estratégias e conteúdos, hoje a Riccel conta com uma média de 7.000 visitantes orgânicos, mensalmente.
\n\n\n\nUm aumento de 1300% no número de visitantes orgânicos em 3 anos de trabalho.
\n\n\n\nAlém disso, um dos principais pontos pensados para a Riccel, foi a comunicação com a base de leads. Para isso, estabelecemos uma estratégia personalizada de envio de e-mails com alto poder de conversão.
\n\n\n\nUma das nossas campanhas, por exemplo, gerou uma redução de cerca de 59% no custo por lead (CPL). Isso porque, soubemos conciliar rapidamente as estratégias orgânica e de mídia paga, assim utilizando de forma eficiente o orçamento definido e o engajamento do público.
\n\n\n\nSomente nesse primeiro semestre, a Riccel já identificou mais de 70 oportunidades de venda de forma orgânica. Ou seja, mais de 50% das oportunidades geradas, em apenas 6 meses, foram conquistadas através de conteúdos eficientes e pensados estrategicamente para o sucesso da Riccel.
\n\n\n\nComo você pode notar, toda a estratégia foi pensada para conquistar aquilo que a Riccel buscava através do seu investimento em marketing. Para isso, atribuímos uma equipe especializada em criação de conteúdo otimizado para os buscadores, bem como, um time de profissionais extremamente qualificados em mídia paga.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/07/Case-Riccel-MEIO.png\")
Desse modo, foi possível estabelecer um sistema de colaboração entre as estratégias e, assim, ampliar os resultados obtidos.
\n\n\n\nAlém disso, colocamos em prática uma metodologia testada e aprimorada durante anos. Dessa forma, potencializando ainda mais as chances de bons resultados para a Riccel.
\n\n\n\nCom isso, atribuímos a criação de conteúdo que somava criatividade, entendimento da persona e as melhores técnicas de SEO. Para que assim, aumentássemos o número de palavras-chave ranqueando e, consequentemente, chegássemos nos resultados apresentados neste case.
\n\n\n\nA Beatz também tem uma estratégia de conteúdo pensada especialmente para a sua empresa. Com anos de experiência no mercado industrial, somamos a expertise e as qualidades que você precisa em uma agência de marketing.
\n\n\n\nSabemos exatamente como chegar até o seu cliente e transformá-lo em uma oportunidade para a sua empresa. Além disso, temos tudo que você precisa para conquistar o reconhecimento que a sua empresa precisa para se tornar referência no segmento.
\n\n\n\nAtravés de conteúdos altamente atrativos e com poder de conversão nunca antes visto, podemos transformar a sua empresa no nosso novo case de sucesso. Afinal, o nosso crescimento depende do crescimento dos nossos clientes, por isso, nos dedicamos ao máximo para avançar juntos.
\n\n\n\nIsso tudo, por meio de um método simples, mas não simplório, que pode ser aplicado na sua empresa. Conheça um pouco mais sobre o Trust Marketing.
\n\n\n\nEm uma estratégia de marketing convencional, entende-se que a sua empresa precisa de diversos passos para chegar até os resultados esperados.
\n\n\n\nVocê, como profissional da área, deve saber que diversas agências vão te oferecer métodos únicos que vão trazer resultados fantásticos em pouco tempo. Para isso, você só precisará seguir 5, 10, 15 ou 20 passos de extrema importância.
\n\n\n\nA Beatz, através de experimentos e resultados concretos, comprova para você que é possível ter resultados palpáveis em apenas 3 passos. Reconhecimento, confiança e venda. É apenas isso que você precisa.
\n\n\n\nGerar reconhecimento e fazer com que a sua empresa seja vista como uma referência quando o assunto é a área em que ela atua.
\n\n\n\nEstender o relacionamento e conquistar a confiança dos seus leads, facilitando a apresentação de uma proposta, bem como, transformando a sua empresa em uma solução para os principais problemas que o cliente em potencial possa enfrentar.
\n\n\n\nPor fim, estar presente no momento certo, finalizando a venda e transformando uma oportunidade em resultados para a sua empresa.
\n\n\n\nE tudo isso pode estar a um clique de distância! Se você está lendo até aqui, sabe que temos tudo o que é preciso para aprimorar o marketing da sua empresa e começar a gerar os resultados que a sua empresa pode apresentar através da estratégia certa.
\n\n\n\nMas, antes de prosseguir, precisamos falar sobre esse futuro. O que você acha de agendarmos uma reunião para essa conversa?
\n\n\n\nPreencha o formulário abaixo com as suas melhores informações e um dos nossos especialistas entrará em contato para falarmos sobre o futuro de sucesso que espera pela sua empresa.
\n\n\n\nNão perca tempo, estamos esperando por você!
\n\n\n\n\n', '7.000 visitantes orgânicos mensais: quer descobrir como a Riccel conquistou esse resultado?', 'Um aumento de 1300% desde o início do projeto, alcançado com estratégias eficientes e estruturadas por uma equipe de profissionais extremamente qualificados', 'publish', 'closed', 'closed', '', 'case-de-sucesso-riccel', '', '', '2024-01-29 15:25:28', '2024-01-29 18:25:28', '', 0, 'https://beatz.com.br/?post_type=case&p=7761', 0, 'case', '', 0), (7766, 25, '2023-05-29 18:24:41', '2023-05-29 21:24:41', '', '8', '', 'inherit', '', 'closed', '', '8-3', '', '', '2023-05-29 18:24:41', '2023-05-29 21:24:41', '', 7513, 'https://beatz.com.br/wp-content/uploads/2023/05/8.png', 0, 'attachment', 'image/png', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (7770, 26, '2023-05-30 09:13:27', '0000-00-00 00:00:00', '\nA sala de emergência de um hospital, é composta por muitos aparelhos hospitalares que devem estar em perfeitas condições. Pois, é o lugar onde são encaminhados os pacientes com os casos mais graves.
\n\n\n\nDessa forma, para que todos os equipamentos sejam preservados, e tenham uma longa vida com perfeita condição de atuação, algumas medidas precisam ser tomadas.
\n\n\n\nPrincipalmente, quando falamos da responsabilidade de um profissional administrador em relação a todos os processos que acontecem dentro de um hospital.
\n\n\n\nEntão, nesse texto, aprenda como manter a boa qualidade de todos os equipamentos hospitalares que estão sob seu cuidado.
\n\n\n\nComo você já entende, a emergência hospitalar, precisa acontecer de forma rápida e pontual. Isto é, necessita que todas as condições sejam ágeis e não gerem problemas, principalmente, relacionados com o funcionamento de algum aparelho essencial para atender casos urgentes.
\n\n\n\nPor isso, você precisa primeiro, saber quais são os equipamentos mais utilizados em uma sala de emergência. Assim, pode estruturar seu gerenciamento e tomar as decisões corretas. Confira abaixo:
\n\n\n\nTambém conhecido como monitor de sinais de relógio, é usado para monitorar a atividade cardíaca do paciente, como o ritmo cardíaco, a pressão arterial e a saturação de oxigênio no sangue.
\n\n\n\nO desfibrilador, usado para administrar choques elétricos ao coração, restaura um ritmo cardíaco normal em casos de parada cardíaca ou arritmias graves.
\n\n\n\nUtilizado para fornecer suporte a pacientes que têm dificuldades em respirar por conta própria. Igualmente, configurado para fornecer diferentes modos de ventilação, como ventilação controlada a pressão ou a volume.
\n\n\n\nA bomba de infusão é usada para administrar medicamentos, fluidos ou nutrientes ao paciente de forma precisa e controlada, garantindo uma administração adequada e constante.
\n\n\n\nÉ um dispositivo que mede a saturação de oxigênio no sangue. Por isso, ele é colocado no dedo ou no lóbulo da orelha do paciente e fornece informações cruciais sobre a oxigenação do corpo.
\n\n\n\nEsse tipo de monitor, usado para medir a pressão arterial diretamente dentro de uma artéria, geralmente por meio de um cateter arterial, fornece leituras contínuas e precisas da pressão arterial do paciente.
\n\n\n\nEm suma, essa bomba, tem o trabalho de remover secreções ou líquidos indesejados das vias aéreas do paciente.
\n\n\n\nUma maca possui a função de transportar o paciente com segurança dentro da sala de emergência e para outros locais no hospital, se necessário. Sendo projetada para oferecer suporte e conforto ao paciente durante o transporte.
\n\n\n\n*INSIRA AQUI A IMAGEM DE MEIO
\n\n\n\nCom o passar do tempo, é normal que os aparelhos quebrem ou apresentem falhas em seus processos.
\n\n\n\nA frequência no uso, a forma de limpeza, o cuidado no manuseamento, tudo isso pode definir o destino do equipamento conforme os dias de uso.
\n\n\n\nE os elementos, ocasionam um desgaste impossível de evitar. Mas, existem maneiras de restaurar a confiabilidade dos aparelhos hospitalares, e assim, deixar a sala de emergência qualificada e pronta para qualquer situação.
\n\n\n\nEnfim, contorne a situação, mantenha a manutenção de todos os aparelhos e evite gastos com quebras e falhas.
\n\n\n\nExistem algumas dicas para garantir que os equipamentos da sala de emergência continuem funcionando perfeitamente e não gere problemas. Veja:
\n\n\n\nAfinal, cada equipamento tem suas próprias instruções de uso e manutenção fornecidas pelo fabricante. É importante ler e seguir essas orientações de maneira adequada. Elas podem incluir informações sobre limpeza, calibração, substituição de peças, entre outros aspectos relevantes.
\n\n\n\nA limpeza regular dos equipamentos é fundamental para evitar a acumulação de sujeira, poeira e bactérias. Use produtos de limpeza recomendados pelo fabricante e siga as instruções de limpeza para cada equipamento específico.
\n\n\n\nDessa forma, estabeleça um programa de manutenção preventiva, assim, os equipamentos tornam-se inspecionados regularmente por técnicos especializados. Isso inclui verificações de rotina, testes de funcionamento e calibrações necessárias.
\n\n\n\nA manutenção preventiva ajuda a identificar problemas antes que se tornem grandes e evite falhas inesperadas.
\n\n\n\nGuarde os equipamentos de acordo com os padrões apropriados, protegidos de poeira, umidade e temperatura adequados. Siga as recomendações do fabricante em relação ao armazenamento, especialmente se houver necessidade de desligar ou desconectar o equipamento por longos períodos.
\n\n\n\nVerifique regularmente as condições das peças e acessórios dos equipamentos. Peças de substituição desgastadas ou danificadas de acordo com as recomendações do fabricante. Isso inclui mangueiras, cabos, baterias, filtros, entre outros componentes.
\n\n\n\nGostou do conteúdo? Você pode ler muito mais em nosso blog!
\n\n\n\nEntão, acesse agora mesmo nossa página de notícias e leia mais artigos sobre a administração hospitalar e aparelhos voltados para a área da saúde.
\n', 'Sala de emergência: como manter os equipamentos preservados', 'Cuidados necessários para ter um atendimento adequado e seguro', 'draft', 'closed', 'open', '', 'sala-de-emergencia', '', '', '2023-05-30 09:13:27', '2023-05-30 12:13:27', '', 0, 'https://beatz.com.br/?p=7770', 0, 'post', '', 0), (7788, 22, '2023-07-12 16:58:00', '2023-07-12 19:58:00', '\nUma estratégia de marketing eficiente, deve ser estruturada em três pilares fundamentais: atrair, gerar confiança e vender. Em geral, as metodologias convencionais apresentam soluções para atração e, a partir disso, trabalham de forma lenta a nutrição do lead.
\n\n\n\nIsso porque, esses métodos não sabem utilizar os recursos de forma eficiente, para que gerem resultados satisfatórios. Afinal, como a sua empresa pode converter mais leads em meio aos visitantes de uma página?
\n\n\n\nAs iscas digitais, são ótimas formas de nutrir os seus leads e conquistar informações importantes para estreitar a relação entre a sua empresa e os seus clientes em potencial. Mas, criar materiais de valor e que sejam relevantes para a sua estratégia, não é uma tarefa simples.
\n\n\n\nPor isso, essa é uma tarefa que exige muita dedicação e técnicas específicas. Se você quer aprender mais sobre a criação de iscas digitais e saber qual o melhor formato para o seu objetivo, continue a leitura e aproveite as dicas.
\n\n\n\nVamos lá!
\n\n\n\nCom certeza, você já baixou um e-book ou aproveitou as primeiras aulas gratuitas de um curso. Em geral, somos atingidos por esse conteúdo quando buscamos pelo tema tratado no material. Ou seja, se buscarmos por \"estratégias de marketing digital\", provavelmente, algum site vai te oferecer um e-book ou um guia sobre o tema.
\n\n\n\nPara quem quer aprender mais sobre o assunto, materiais mais completos são muito mais atrativos que um simples artigo de blog. Entretanto, quando você opta por esse tipo de conteúdo, sabe que existe uma troca.
\n\n\n\nEnquanto a empresa te entrega um conteúdo completo sobre determinado assunto, você fornece suas informações como um cliente em potencial da solução comercializada. Desse modo, sabendo que o que você tem a oferecer é algo muito importante para uma estratégia, o conteúdo deve ser condizente.
\n\n\n\nAlém disso, as estratégias que utilizam iscas digitais, podem ser extremamente versáteis. Afinal, são inúmeros formatos que oferecem espaço para nutrir e informar o seu público, fazendo com que, no momento da venda, ele já conheça tudo sobre a sua solução.
\n\n\n\nSeparamos alguns formatos que podem ser interessantes para a sua estratégia. Quer saber quais são eles? Confira todos os detalhes a seguir!
\n\n\n\nComo vimos anteriormente, existem diversos formatos de iscas digitais que podem ser utilizados em sua estratégia de marketing digital. Cada um deles, atende a uma demanda específica e pode ajudar de formas diferentes o seu futuro lead.
\n\n\n\nPara escolher o tipo de conteúdo certo, existem alguns pontos a serem observados. Dentre eles:
\n\n\n\nOu seja, o formato que você utilizará para conquistar as informações de contato do seu público, deve se adequar aos requisitos de quem vai consumir aquele conteúdo. Desse modo, não faz sentido o uso de materiais extensos para um profissional ocupado, por exemplo.
\n\n\n\nEntretanto, não devemos confundir o tamanho de um material com a sua qualidade. Mesmo que você opte por conteúdos curtos em sua estratégia de iscas digitais, ele deve apresentar maior qualidade e valor para o seu público.
\n\n\n\nÉ complexo, mas, conhecendo os modelos, a escolha vai ser um processo mais simples. Confira alguns deles!
\n\n\n\n![\"equipe](\"https://beatz.com.br/wp-content/uploads/2023/06/27-Iscas-digitais-MEIO.png\" "\\"equipe-de-marketing-em-reunião\\"/")
E-books são as iscas digitais mais utilizadas no marketing, pois, são materiais muito difundidos que permitem um aprofundamento maior de determinados temas.
\n\n\n\nPor serem tradição nas estratégias de conteúdo, hoje você consegue encontrar diversos e-books em inúmeros segmentos. Isso significa que a sua empresa não estará inovando ao optar por esse formato, mas, não quer dizer que ele não possa ser utilizado.
\n\n\n\nAfinal, como vimos anteriormente, tudo pode depender da disponibilidade e intenção de consumo do seu público. Desse modo, se a sua persona procura um conteúdo aprofundado sobre o tema tratado pela sua empresa, um e-book é o formato ideal.
\n\n\n\nAssim como os e-books, os whitepapers destrincham e aprofundam um conteúdo específico, e a sua principal diferença está na linguagem. Isso porque, esse formato de isca digital é dedicado para um público mais técnico.
\n\n\n\nDesse modo, utiliza linguagem e informações condizentes com o que se espera daquele conteúdo. Então, é comum que o lead baixe aquele conteúdo para entender mais sobre um estudo ou um processo extremamente técnico da sua área de atuação, por exemplo.
\n\n\n\nAgora que falamos dos conteúdos complexos e extensos, precisamos mencionar os formatos dedicados àquelas personas que preferem conteúdos mais simplificados, mas, ainda assim, com informações relevantes e completas.
\n\n\n\nÉ o caso dos infográficos, que apresentam de forma fácil e visual, dados, informações uteis, dicas e qualquer outro tipo de conteúdo que você queira divulgar ao seu público.
\n\n\n\nDesse modo, facilitando a compreensão de temas complexos. Aqui na Beatz, por exemplo, temos um case de sucesso referente a um material rico criado para a empresa Riccel, que aumentou o número de visitas orgânicas e de conversões através de um infográfico que tratava sobre as vantagens de um dos seus certificados de qualidade.
\n\n\n\nOs Webinars se popularizaram nos últimos tempos, e não é para menos. Isso porque, essa é uma ótima forma de identificar leads valiosos para a sua empresa e se aproximar deles. Essa estratégia de isca digital, consiste na junção de seminários com as facilidades da web. Desse modo, promovendo eventos sobre determinado tema, ao vivo e em formato remoto.
\n\n\n\nAssim, você pode explicar a todos que se inscreveram na sua landing page, maiores detalhes sobre uma solução, além de entender mais sobre as dúvidas do seu público.
\n\n\n\nOs materiais ricos interativos também são grandes ferramentas de conversão. Em geral, costumamos chamar esse formato de \"calculadora\' por serem bem populares no segmento de contabilidade, por exemplo. Afinal, é comum nos depararmos com ferramentas que auxiliam em cálculos específicos. Mas, não se resume a isso.
\n\n\n\nEsse tipo de página também pode te ajudar a entender mais sobre as demandas do seu cliente e indicar qual a melhor solução. Um exemplo, seria um questionário sobre estratégias de marketing.
\n\n\n\nQual a melhor estratégia de marketing para a sua empresa?
\n\n\n\nNesse material, colocaríamos as principais dúvidas que nos ajudariam a identificar a melhor estratégia para o seu negócio, com opções de escolha que referenciariam uma determinada estratégia.
\n\n\n\nAo final, saberíamos as dores da persona e, nesse mesmo material, já indicaríamos a melhor solução. A partir disso, podemos trabalhar a comunicação com base nas informações que obtivemos.
\n\n\n\nIscas digitais são complementos fundamentais em uma estratégia de conteúdo. Pois, auxiliam no avanço do lead dentro do seu funil de vendas, mas, como vimos neste artigo, é preciso escolher com atenção e cuidado.
\n\n\n\nAqui no blog da Beatz, você encontra inúmeras dicas para a sua estratégia de marketing. Mas, você também pode contar com a ajuda de uma equipe especializada para planejar uma campanha de sucesso para a sua empresa. Que tal conversar com o nosso time?
\n\n\n\nEsperamos que você tenha gostado das informações do texto. Nos vemos na próxima!
\n\n\n\nNo marketing digital, o benchmarking é usado para analisar e comparar o desempenho de uma empresa, marca ou campanha em relação aos concorrentes ou referências do setor.
\n\n\n\nÉ uma prática essencial para identificar oportunidades de melhoria, definir metas realistas e tomar decisões estratégicas embasadas em dados.
\n\n\n\nQuer saber como ele pode ser trabalhado? Leia o texto atentamente e comece a crescer com as estratégias certas!
\n\n\n\nPrimeiramente, você precisa entender como o benchmarking pode ser usado nas tarefas essenciais para criar um plano e analisar toda a situação que cerca uma empresa.
\n\n\n\nPortanto, abaixo estão os principais elementos dessa prática. Confira como usá-lo:
\n\n\n\nPermite analisar as estratégias e táticas de marketing dos concorrentes. Isso pode incluir a análise de seus websites, presença nas redes sociais, estratégias de SEO, campanhas de e-mail e conteúdo produzido.
\n\n\n\nEnvolve o monitoramento de métricas chave relacionadas ao desempenho digital, como tráfego do website, taxa de conversão, engajamento nas redes sociais, taxa de abertura e cliques em e-mails, entre outros.
\n\n\n\nAo utilizar dados de benchmarking, você pode definir metas realistas para o desempenho de suas campanhas de marketing.
\n\n\n\nAssim, conhecer o desempenho médio ou superior no setor, pode estabelecer metas específicas e alcançáveis para sua empresa.
\n\n\n\nSendo um processo contínuo, à medida que o mercado e as tendências evoluem, é importante acompanhar e atualizar seus dados de benchmarking regularmente.
\n\n\n\nIsso permite ajustar a estratégia de marketing, identificar novas oportunidades e melhorar constantemente o desempenho da sua empresa.
\n\n\n\nEm resumo, o benchmarking ajuda a compreender e avaliar a sua empresa em relação aos concorrentes e referências do setor.
\n\n\n\nDessa forma, ele fornece insights valiosos para otimizar sua estratégia, definir metas realistas e implementar as melhores práticas.
\n\n\n\n![\"Representação](\"https://beatz.com.br/wp-content/uploads/2023/06/28-Benchmark-MEIO.png\" "\\"lousa-com-troféu-e-escada-de-vitória\\"/")
A ferramenta é utilizada especialmente para comparar o desempenho de sua empresa com algum concorrente. Então, você identifica áreas na sua estratégia que estão com falhas, para melhorar e descobrir novas oportunidades.
\n\n\n\nExistem várias ações que você pode utilizar para entender seus concorrentes através do benchmarking e, assim, se destacar no mercado.
\n\n\n\nQuer saber como fazer isso? Abaixo estão algumas dicas de como usar o benchmarking:
\n\n\n\nRealize uma pesquisa detalhada sobre seus concorrentes diretos. Dessa maneira, analise seus websites, presença nas redes sociais, conteúdo publicado, estratégias de SEO, campanhas de marketing, preços de produtos ou serviços e outros aspectos relevantes para o seu mercado. Então, observe o que eles estão fazendo bem e onde podem estar falhando.
\n\n\n\nFaça uma busca de palavras-chave para identificar as principais palavras e frases que seus concorrentes estão utilizando em seus esforços de SEO e marketing de conteúdo. Certamente, isso pode fornecer insights sobre as estratégias deles e ajudá-lo a identificar oportunidades para se posicionar de forma diferente e destacar-se em termos de palavras-chave específicas.
\n\n\n\nAvalie os backlinks que seus concorrentes estão obtendo. Identifique quais sites estão vinculando para eles e procure oportunidades semelhantes para o seu próprio negócio. A análise de backlinks pode ajudar a identificar fontes de tráfego e autoridade que você pode explorar para melhorar sua presença online.
\n\n\n\nConclua pesquisas de satisfação do cliente para obter feedback direto dos clientes sobre os produtos ou serviços dos seus concorrentes. Isso pode ajudar você a entender as suas expectativas e identificar lacunas que podem servir para você se destacar no mercado.
\n\n\n\nPor isso, lembre-se de que o objetivo é entender seus concorrentes para encontrar maneiras de se destacar e oferecer algo único ao seu público-alvo.
\n\n\n\nNão se trata de copiar diretamente o que eles estão fazendo, mas sim, de identificar oportunidades e pontos fortes que você pode aproveitar para criar uma vantagem competitiva para o seu negócio.
\n\n\n\nA Beatz é uma agência de Marketing Digital que realiza um planejamento estratégico baseado em análises de benchmarking para oferecer à sua empresa, as melhores estratégias com o objetivo de aprimorar a sua visibilidade no mercado.
\n\n\n\nSe você ainda não sabe, essa ferramenta é muito utilizada na rotina de nossos profissionais, para que todos os dados sejam apresentados com a precisão necessária.
\n\n\n\nVocê não precisa mais perder a cabeça com dúvidas ou dificuldades na hora de pensar em estratégias. Deixa tudo isso com a gente!
\n\n\n\nPara entender melhor como trabalhamos, acesse nosso site e confira todos os serviços voltados para o mundo digital:
\n\n\n\nE não para por aí! Temos uma composição de soluções que são fundamentais para a sua empresa!
\n\n\n\nAlém disso, você pode ler artigos informativos muito importantes para compor seus planos e desenvolver um trabalho em todos os setores.
\n\n\n\nEntão, está esperando o que para virar um cliente exclusivo da Beatz?
\n', 'Entenda os seus concorrentes através do benchmarking e se destaque no mercado', 'Meça o desempenho da sua empresa e crie estratégias eficientes!', 'draft', 'closed', 'open', '', 'entenda-o-benchmarking', '', '', '2023-06-22 16:41:15', '2023-06-22 19:41:15', '', 0, 'https://beatz.com.br/?p=7804', 0, 'post', '', 0), (7807, 41, '2023-05-31 09:20:44', '2023-05-31 12:20:44', '\nJá se perguntou como se desenrolou a carreira de um dos maiores especialistas em redação publicitária do Brasil? Agora temos a resposta para você.
\n\n\n\nNo novo episódio do Beatz Podcast, você vai descobrir quais foram os eventos que trouxeram o maior profissional de publicidade e propaganda, Eugênio Mohallem, para os nossos estúdios.
\n\n\n\nConfira detalhes da carreira, participações em trabalhos que marcaram a história da publicidade e descubra de onde vem tanta criatividade!
\n\n\n\nNão se esqueça de deixar o “gostei” e se inscrever para não perder os próximos episódios do Beatz Podcast!
\n\n\n\nLinks úteis:
\n\n\n\nConfira nosso blog: https://beatz.com.br/blog/
\n\n\n\nE-books e materiais: https://beatz.com.br/materiais-ricos/
\n\n\n\nSiga a Beatz no Instagram: https://www.instagram.com/beatzdigital/
\n\n\n\nPortfólio do Eugênio Mohallem: https://eugeniomohallem.com.br/
\n\n\n\n#EscritaCriativa #RedatorPublicitário #Copywriter #MarketingCampinas #MarketingIndaiatuba
\n', 'Eugênio Mohallem, um dos melhores copywriter redatores Brasileiro de todos os tempos - PODCAST #75', '', 'publish', 'closed', 'closed', '', 'eugenio-mohallem-um-dos-melhores-copywriter-redatores-brasileiro-de-todos-os-tempos-podcast-75', '', '', '2023-05-31 09:20:45', '2023-05-31 12:20:45', '', 0, 'https://beatz.com.br/?post_type=podcast&p=7807', 0, 'podcast', '', 0), (7808, 41, '2023-05-31 08:56:52', '2023-05-31 11:56:52', '', 'Thumb site', '', 'inherit', 'closed', 'closed', '', 'thumb-site-31', '', '', '2023-05-31 08:57:04', '2023-05-31 11:57:04', '', 7807, 'https://beatz.com.br/wp-content/uploads/2023/05/Thumb-site-4.png', 0, 'attachment', 'image/png', 0), (7809, 41, '2023-05-31 08:57:40', '2023-05-31 11:57:40', '', 'Spotify', '', 'inherit', 'closed', 'closed', '', 'spotify-36', '', '', '2023-05-31 08:57:44', '2023-05-31 11:57:44', '', 7807, 'https://beatz.com.br/wp-content/uploads/2023/05/Spotify-4.png', 0, 'attachment', 'image/png', 0), (7810, 41, '2023-05-31 09:18:28', '2023-05-31 12:18:28', '\"MP3\". Lançado: 2023.', 'MP3', '', 'inherit', 'closed', 'closed', '', 'mp3-15', '', '', '2023-05-31 09:18:44', '2023-05-31 12:18:44', '', 7807, 'https://beatz.com.br/wp-content/uploads/2023/05/MP3-4.mp3', 0, 'attachment', 'audio/mpeg', 0), (7815, 13, '2023-05-31 16:45:11', '2023-05-31 19:45:11', '', 'Eugênio-Mohallem-no-Beatz-Podcast', '', 'inherit', 'closed', 'closed', '', '20-eugenio-mohallem-topo', '', '', '2023-05-31 16:45:27', '2023-05-31 19:45:27', '', 7710, 'https://beatz.com.br/wp-content/uploads/2023/05/20-Eugenio-Mohallem-TOPO.png', 0, 'attachment', 'image/png', 0), (7816, 13, '2023-05-31 16:46:06', '2023-05-31 19:46:06', '', '20-Eugenio-Mohallem-MEIO', '', 'inherit', '', 'closed', '', '20-eugenio-mohallem-meio', '', '', '2023-05-31 16:46:06', '2023-05-31 19:46:06', '', 7710, 'https://beatz.com.br/wp-content/uploads/2023/05/20-Eugenio-Mohallem-MEIO.png', 0, 'attachment', 'image/png', 0), (7818, 22, '2023-05-09 13:58:53', '2023-05-09 16:58:53', '\nA automação dos processos pertencentes ao marketing é algo que já está ao nosso alcance, e muito mais fácil do que imaginamos. Um gerenciador de anúncios, por exemplo, é algo imprescindível na rotina de um profissional da área.
\n\n\n\nPor isso, nossos especialistas reuniram todas as informações que você precisa saber sobre as ferramentas criadas para te ajudar a gerir os recursos da sua campanha. Bem como, mensurar seus resultados e identificar possíveis melhorias em suas estratégias.
\n\n\n\nEntão, se você deseja saber qual é a melhor plataforma para o seu negócio, chegou ao lugar certo. Além disso, você vai descobrir todas as vantagens da automação através do gerenciador de anúncios e muito mais.
\n\n\n\nContinue a leitura e confira!
\n\n\n\nO gerenciador de anúncios é uma ferramenta crucial para qualquer empresa que deseja investir em marketing digital. Com a quantidade crescente de canais de publicidade disponíveis, gerenciar campanhas e estratégias de forma eficiente e efetiva pode ser uma tarefa complexa. É aí que entra o gerenciador de anúncios.
\n\n\n\nEste tipo de plataforma permite aos anunciantes criar, otimizar e gerenciar suas campanhas de marketing em um único local, em vez de gerenciar vários canais como tradicionalmente era feita essa tarefa.
\n\n\n\nIsso pode ajudar a economizar tempo e aumentar a eficiência de gastos com as suas estratégias. Além disso, muitos gerenciadores de anúncios oferecem recursos avançados, como segmentação de público, otimização automática de lances e análise de desempenho, que permitem aos anunciantes tomarem decisões mais assertivas sobre suas campanhas.
\n\n\n\nAlguns gerenciadores de anúncios oferecem ferramentas avançadas para a sua empresa, indo além da análise de resultados em uma única interface. Desse modo, separamos as principais vantagens de contar com plataformas como essa.
\n\n\n\nCom a ajuda de um gerenciador de anúncios, os profissionais de marketing podem definir suas metas, como por exemplo, crescer o tráfego em seu site ou aumentar as conversões de vendas. Desse modo, criando campanhas publicitárias específicas para atingir os objetivos traçados.
\n\n\n\nEles também podem acompanhar o desempenho de suas campanhas em tempo real, o que permite ajustar rapidamente sua estratégia, se necessário. Além disso, muitos gerenciadores de anúncios oferecem integrações com outras ferramentas de marketing, como o Google Analytics. Assim, permitindo uma visão ainda mais completa do desempenho de suas campanhas.
\n\n\n\nOs gerenciadores de anúncios também podem ser úteis para segmentar o público, permitindo aos anunciantes direcionar sua comunicação para o público certo.
\n\n\n\nPor exemplo, você pode criar segmentos de público com base em dados demográficos, como idade, gênero e localização geográfica. Bem como, dados de comportamento, como: interesses e histórico de compra.
\n\n\n\nIsso ajuda a maximizar a eficiência de gastos com o marketing e potencializar os resultados, uma vez que os anúncios são exibidos apenas para o público relevante.
\n\n\n\nGoogle Ads: é a plataforma de publicidade do Google, que permite que os anunciantes criem e exibam anúncios em vários canais, incluindo pesquisas do Google, YouTube, sites parceiros e aplicativos.
\n\n\n\nFacebook Ads: é uma opção criada pelo Facebook, que permite aos anunciantes veicularem seus anúncios para uma grande audiência no Facebook, Instagram, Audience Network e outras plataformas.
\n\n\n\nAmazon Advertising: já as soluções da Amazon, permitem que os anunciantes exibam anúncios para compradores em potencial na Amazon.com e em outros sites da web.
\n\n\n\nMicrosoft Advertising (antigo Bing Ads): permite que os anunciantes gerenciem anúncios em vários canais, incluindo o Bing, Yahoo, AOL e outros sites da web.
\n\n\n\nE aí? Acha que a sua empresa já está pronta para esse nível de automação?
\n\n\n\nQueremos muito saber a sua opinião sobre esse tema, suas dúvidas e dicas que você possa ter para ajudar profissionais que estão iniciando sua trajetória através dos gerenciadores de anúncios. Por isso, acesse agora mesmo uma das nossas redes sociais (Facebook, Instagram e LinkedIn) e deixe o seu comentário!
\n\n\n\nNão esqueça de continuar acompanhando o nosso blog para ficar por dentro de todas as novidades sobre o universo do marketing digital!
\n\n\n\nO marketing trabalha para promover o seu negócio, atrair novos clientes e fidelizar aqueles que já conhecem a sua marca, algo que também acontece no marketing industrial. A diferença aqui é que o cliente em questão, é outra empresa e não um consumidor final.
\n\n\n\nDessa forma, o marketing industrial visa a compra e venda de produtos e serviços entre organizações, e consiste em estratégias essenciais para o crescimento de uma indústria.
\n\n\n\nAlém disso, aumentar as vendas é fundamental para se manter competitivo no mercado e elevar os lucros do negócio. Mas, como se sabe, o crescimento da competitividade é algo constante. Sendo assim, é fundamental que as empresas adotem processos e estratégias que ajudem no fortalecimento da marca, destacando o negócio e conquistando novos clientes.
\n\n\n\nPortanto, o marketing industrial se apresenta como uma maneira de divulgar os produtos ou serviços de um negócio com eficiência e posicioná-lo, aumentando suas vendas, algo essencial para o crescimento e sucesso de toda e qualquer empresa.
\n\n\n\nE para te ajudar a entender mais sobre o assunto, preparamos esse texto com as melhores informações sobre o marketing industrial e como ele pode ajudar a aumentar as vendas e o faturamento da sua indústria. Acompanhe a seguir!
\n\n\n\nO marketing industrial tem como objetivo proporcionar resultados positivos para as indústrias que o utilizam, gerando valor, otimizando os processos de vendas e os ajudando a conquistar uma melhor posição no mercado, o que faz com que esse negócio se destaque diante da concorrência.
\n\n\n\nDessa forma, a estratégia ampliará o relacionamento entre as empresas do ramo, garantindo que os contratos de venda durem mais e novos clientes sejam atraídos.
\n\n\n\nAlém disso, o marketing industrial atua no meio digital visando aumentar a visibilidade da marca, algo fundamental nos dias de hoje. Assim, a empresa consegue atingir a sua persona e garante um maior engajamento do público, consequentemente aumentando as vendas e seu faturamento.
\n\n\n\nSendo assim, através dessa estratégia, sua indústria estará apta para comunicar uma mensagem, promover soluções e estabelecer um posicionamento para outras empresas, aprimorando seus negócios.
\n\n\n\nVisto que a indústria é um segmento de muita concorrência, é primordial que sua empresa ofereça bons produtos, que tenham valor e se diferenciem dos concorrentes. No entanto, é preciso ir além, trabalhando para que seu negócio esteja sempre acompanhando as constantes mudanças que acontecem no mercado, o que torna a utilização do marketing industrial uma alternativa indispensável.
\n\n\n\nNesse sentido, o marketing industrial surge como a melhor opção para atrair valor ao seu produto ou serviço, pois, ele fornece informações relevantes, que impactarão de maneira positiva os potenciais clientes ao comprovar que seu produto ou serviço é melhor que o do concorrente, além de fidelizar aqueles consumidores que você já conquistou.
\n\n\n\nAinda, essa ferramenta permite às empresas conhecerem melhor o seu público, permitindo com isso, identificar comportamentos e tendências, o que possibilita planejar suas ações com mais precisão e desenvolver estratégias mais assertivas.
\n\n\n\nSendo assim, o marketing para indústrias surge como uma solução para aumentar a lucratividade de um negócio.
\n\n\n\n![\"mão-virando-cubo-com-símbolo-de-carrinho-de-compras\"](\"https://beatz.com.br/wp-content/uploads/2023/06/11-Marketing-industrial-MEIO.png\" "\\"aumento")
Agora que já falamos sobre o que é essa estratégia, queremos te mostrar como aplicá-la na sua indústria. Veja!
\n\n\n\nEm primeiro lugar, você deve ter em mente que o público a ser atingido no marketing industrial é diferente do marketing tradicional, consistindo em um perfil mais exigente e racional, o que demandará uma comunicação voltada para a garantia de desempenho e resultados. Dessa forma, procure conhecer ao máximo o seu público-alvo.
\n\n\n\nEntão, crie a persona ideal do consumidor que quer atrair para sua empresa. Após isso, você pode utilizar ferramentas capazes de coletar o máximo de informações sobre os potenciais clientes.
\n\n\n\nConhecer bem seus concorrentes é algo que permitirá à sua indústria criar estratégias que a destaque entre as outras empresas, oferecendo uma abordagem diferenciada e específica a seus clientes.
\n\n\n\nEssa diferenciação será algo fundamental em um meio tão disputado como o industrial e, assim será praticamente impossível que sua marca seja irrelevante em seu ramo de atuação.
\n\n\n\nEssa ferramenta proporcionará uma comunicação segmentada e direcionada para o cliente certo, gerado visibilidade para sua indústria e construindo um relacionamento mais próximo com o seu público.
\n\n\n\nA estratégia de marketing de conteúdo permitirá atrair e informar potenciais clientes, através de conteúdos relevantes, coerentes e que promovam os valores da empresa, transmitindo confiança e firmando seu negócio como autoridade no assunto.
\n\n\n\nPara que seus clientes já conquistados se tornem fidelizados, é essencial cuidar do setor de pós-venda da sua empresa.
\n\n\n\nAlém disso, esse é um meio que permite receber feedbacks e apontar pontos de melhoria, algo fundamental para que sua indústria esteja em constante evolução.
\n\n\n\nPara que sua estratégia e plano de ação gerem bons resultados, é preciso estar em constante acompanhamento e então mensurá-los.
\n\n\n\nIsso permitirá verificar se suas ações estão de acordo com os interesses e objetivos da empresa. Te possibilitando, assim, a agir com maior rapidez diante das situações que necessitarem mudança e permitindo um maior controle sobre elas.
\n\n\n\nPortanto, o marketing industrial se apresenta como uma estratégia que permitirá à sua indústria aumentar consideravelmente seus lucros. Pois, ele impulsiona o engajamento dos consumidores com sua indústria e permite um controle preciso de ações e resultados.
\n\n\n\nLembre-se que, atuando como uma indústria B2B, você terá que buscar conquistar um cliente exigente, que consiste em uma empresa que também depende do sucesso da solução oferecida pela sua, para o sucesso dos negócios dela.
\n\n\n\nPara tanto, será preciso superar seus concorrentes e comprovar a seus clientes que seu produto é o melhor, mais seguro e mais lucrativo do mercado.
\n\n\n\nSendo assim, utilizando essa estratégia poderosa, sua indústria alcançará vantagens significativas no mercado e resultados positivos em seus negócios.
\n\n\n\nGostou desse conteúdo? Em nosso blog temos outros materiais que te ajudarão a colocar seu empreendimento no caminho certo. Além disso, fique por dentro dos nossos conteúdos nos acompanhando em nossas redes sociais. Até mais!
\n\n\n\nA experiência do usuário desempenha um papel fundamental nas estratégias de otimização para motores de busca de um site.
\n\n\n\nQuando os usuários visitam um site, eles esperam encontrar informações relevantes, navegar facilmente e ter uma experiência satisfatória.
\n\n\n\nEsses fatores não apenas influenciam a satisfação do usuário, mas, também têm um impacto direto na classificação do site nos resultados do Google.
\n\n\n\nAqui, você vai entender um pouco sobre como a experiência do usuário pode melhorar a visibilidade e o desempenho do seu site nos mecanismos de busca.
\n\n\n\nEm primeiro lugar, você deve saber que a experiência do usuário é um fator cada vez mais importante. O Google, utiliza mecanismos que determinam a relevância e a qualidade de um site, baseado na experiência que o usuário tem acessando a sua plataforma.
\n\n\n\nDessa forma, os motores de busca se esforçam para fornecer os melhores resultados para as consultas dos usuários, e as plataformas com boa experiência do usuário são mais propensas a serem consideradas relevantes e valiosas para serem indicadas.
\n\n\n\nUm dos principais aspectos da experiência do usuário é a velocidade de carregamento do site.
\n\n\n\nOs usuários esperam que um site carregue rapidamente e ficam frustrados se tiverem que esperar muito tempo.
\n\n\n\nAlém disso, os motores de busca também levam em consideração a velocidade de carregamento ao classificar os sites nos resultados de pesquisa.
\n\n\n\nPortanto, otimizar a velocidade de carregamento do seu site é crucial para melhorar a experiência de navegação e obter uma classificação mais alta nos motores de busca.
\n\n\n\nA navegação da plataforma desempenha um papel importante na experiência do usuário. Os visitantes devem ser capazes de encontrar facilmente as informações que procuram, sem se perderem em menus complexos ou links confusos.
\n\n\n\nUma navegação intuitiva e amigável torna a experiência do usuário mais agradável e aumenta a probabilidade de os visitantes permanecerem mais tempo dentro do site.
\n\n\n\nDecerto que, uma estrutura de navegação bem organizada facilita que os motores de busca encontrem e indexem seu conteúdo, o que pode melhorar a visibilidade nos resultados de pesquisa.
\n\n\n\n![\"profissional-fazendo-estratégias-de-SEO\"](\"https://beatz.com.br/wp-content/uploads/2023/06/2-Experiencia-do-usuario-MEIO.png\" "\\"profissional")
A experiência do usuário também está diretamente ligada ao conteúdo do site. Os visitantes esperam encontrar informações relevantes, úteis e atualizadas.
\n\n\n\nPor isso, ao fornecer conteúdo de qualidade, você não apenas atende as expectativas dos usuários, mas, também aumenta a probabilidade de eles compartilharem seu conteúdo, vinculá-lo a outros sites e retornar no futuro.
\n\n\n\nEm resumo, o conteúdo relevante e valioso é mais propenso a ser classificado pelos motores de busca, o que pode aumentar sua visibilidade em todos os resultados.
\n\n\n\nCom o aumento do uso de dispositivos móveis, é essencial que seu site industrial se adapte a diferentes tamanhos de tela.
\n\n\n\nIsso porque, os usuários esperam que o conteúdo seja facilmente acessível e legível em seus dispositivos móveis. A falta de adaptação do site para celular ou computador, pode levar a uma experiência negativa do usuário, com textos pequenos demais para ler, botões difíceis de clicar e layouts desordenados.
\n\n\n\nAlém disso, os motores de busca dão cada vez mais importância à experiência móvel e sites responsivos, isto é, que se adequam a qualquer tipo de tela, e tendem a ter melhores classificações nos resultados de pesquisa para usuários móveis.
\n\n\n\nA experiência do usuário desempenha um papel fundamental na estratégia de SEO de um site para indústria.
\n\n\n\nAo priorizá-la, otimizando a velocidade de carregamento, proporcionando uma navegação intuitiva, oferecendo conteúdo relevante e de qualidade, e garantindo um formato flexível para dispositivos móveis, você pode melhorar a classificação do seu site no Google e atrair mais visitantes.
\n\n\n\nLembre-se de que a satisfação é um fator-chave para o sucesso on-line de qualquer negócio, e investir na experiência do usuário é um benefício valioso para o crescimento e a visibilidade da sua marca.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/06/4-2.png\")
Nos tópicos anteriores, você viu alguns fatores que levam o seu site a se destacar nas plataformas digitais.
\n\n\n\nSaiba que, tudo isso é essencial para conseguir atingir grupos de pessoas, concretizar seu público e atrair mais leads que podem se tornar futuros clientes.
\n\n\n\nOs impactos causados pela experiência que o usuário tem ao acessar o seu site oficial, pode definir seu futuro na internet.
\n\n\n\nSe você vende produtos, por exemplo, deve ter um site equilibrado, que atenda e suporte um carregamento adequado para dispositivos desktop e mobile.
\n\n\n\nAssim, quando alguém acessá-lo, poderá ver e ler com facilidade tudo sobre o que a sua empresa pode oferecer.
\n\n\n\nFicou mais interessado sobre como funcionam os dispositivos e ferramentas do mundo digital?
\n\n\n\nQue tal entrar no blog da Beatz e ler artigos completos e explicativos sobre esse assunto? Acesse agora mesmo e aprenda a valorizar sua empresa no mundo digital!
\n\n\n\nSe as coisas não estão tendo bons resultados, nós podemos te ajudar. Conheça mais sobre os serviços da Beatz entrando em nosso site.
\n', 'O impacto da experiência do usuário na estratégia de SEO do site da sua indústria', 'Quer gerar mais visitas e ter um bom ranqueamento no Google? Conheça as estratégias!', 'publish', 'closed', 'open', '', 'experiencia-do-usuario', '', '', '2023-06-26 14:19:03', '2023-06-26 17:19:03', '', 0, 'https://beatz.com.br/?p=7919', 0, 'post', '', 0), (7924, 41, '2023-06-07 08:46:36', '2023-06-07 11:46:36', '\nPensar fora da caixa é algo que antes era visto como destaque, mas agora, isso se tornou uma necessidade. Então, sua empresa precisa estar atenta ao novo posicionamento do mercado. Por isso, convidamos Michel Thomashuk Leis, diretor geral da Pfannenberg do Brasil, para falar sobre vendas e expansão, e a responsabilidade das empresas nesse processo.
\n\n\n\nEmpreendedorismo e gestão eficiente também englobam os cuidados com stakeholders, máquinas e meio ambiente. Então, você precisa acompanhar o episódio que está imperdível!
\n\n\n\nLinks úteis:
\n\n\n\nConfira nosso blog: https://beatz.com.br/blog/
\n\n\n\nE-books e materiais: https://beatz.com.br/materiais-ricos/
\n\n\n\nSiga a Beatz no Instagram: https://www.instagram.com/beatzdigital/
\n\n\n\n#EmpreendedorismoResponsável #VendasEExpansão #AgênciaDeMarketing #MarketingCampinas #Empreendedorismo #Beatz
\n', 'Vendas e Expansão: Protegendo o homem, máquina e meio ambiente com Michel Thomashuk Leis - Pfannenberg do Brasil - PODCAST #76', '', 'publish', 'closed', 'closed', '', 'vendas-e-expansao-protegendo-o-homem-maquina-e-meio-ambiente-com-michel-thomashuk-leis-pfannenberg-do-brasil-podcast-76', '', '', '2023-06-07 08:46:38', '2023-06-07 11:46:38', '', 0, 'https://beatz.com.br/?post_type=podcast&p=7924', 0, 'podcast', '', 0), (7926, 41, '2023-06-07 08:39:39', '2023-06-07 11:39:39', '', 'Thumb site', '', 'inherit', 'closed', 'closed', '', 'thumb-site-32', '', '', '2023-06-07 08:39:49', '2023-06-07 11:39:49', '', 7924, 'https://beatz.com.br/wp-content/uploads/2023/06/Thumb-site.png', 0, 'attachment', 'image/png', 0), (7927, 41, '2023-06-07 08:39:58', '2023-06-07 11:39:58', '', 'Spotify', '', 'inherit', 'closed', 'closed', '', 'spotify-37', '', '', '2023-06-07 08:40:02', '2023-06-07 11:40:02', '', 7924, 'https://beatz.com.br/wp-content/uploads/2023/06/Spotify.png', 0, 'attachment', 'image/png', 0), (7928, 41, '2023-06-07 08:44:32', '2023-06-07 11:44:32', '\"MP3\". Lançado: 2023.', 'MP3', '', 'inherit', 'closed', 'closed', '', 'mp3-16', '', '', '2023-06-07 08:45:26', '2023-06-07 11:45:26', '', 7924, 'https://beatz.com.br/wp-content/uploads/2023/06/MP3.mp3', 0, 'attachment', 'audio/mpeg', 0), (7929, 20, '2023-06-07 08:44:43', '2023-06-07 11:44:43', '', 'Hand using laptop computer with virtual screen and document for', 'Hand using laptop computer with virtual screen and document for online approve paperless quality assurance and ERP management concept.', 'inherit', '', 'closed', '', 'hand-using-laptop-computer-with-virtual-screen-and-document-for', '', '', '2023-06-07 08:44:43', '2023-06-07 11:44:43', '', 0, 'https://beatz.com.br/wp-content/uploads/2023/06/mao-usando-laptop-com-tela-virtual.jpg', 0, 'attachment', 'image/jpeg', 0), (7935, 20, '2023-06-20 09:53:46', '2023-06-20 12:53:46', '\nO marketing digital utiliza inúmeras estratégias para que uma marca conquiste clientes. Dentre elas está o tráfego orgânico, que consiste nas visitas ao seu site conquistadas de maneira espontânea, sem a necessidade de pagar por anúncios. Atualmente as empresas buscam incentivar esses cliques naturais, mas, nada impede que seja utilizada outra ferramenta simultaneamente, que potencializará a conversão dos clientes. Essa ferramenta é conhecida como links patrocinados, que são uma forma de publicidade paga e que caminhará ao lado da sua estratégia de SEO.
\n\n\n\nQuer saber se vale a pena investir nessa estratégia para aumentar a sua taxa de conversão? Acompanhe esse texto e tire suas conclusões!
\n\n\n\nTambém conhecido como pay-per-click (pagamento por clique), o link patrocinado é um formato de anúncio publicitário na forma de uma hiperligação, exibida nos resultados de pesquisa em páginas.
\n\n\n\nOu seja, a prática consiste em anúncios na forma de textos simples, sendo os mais famosos aqueles que se encontram nos mecanismos de busca, isto é, os resultados que aparecem no topo da página de resultados como o Google, sinalizados como “anúncio” ou “patrocinados”, quando se faz uma pesquisa sobre determinado assunto.
\n\n\n\nEssa é a forma mais comum de usar links patrocinados, mas, não é a única, já que eles podem ser exibidos em diversas plataformas, como por exemplo: rede de display do Google, blogs e portais de notícias.
\n\n\n\nAlém disso, há também os anúncios nas redes sociais, cada vez mais comuns nas práticas de tráfego pago. Atualmente, as duas redes que mais utilizam essa ferramenta de anúncio são o Facebook e o Instagram. No Facebook, os links podem aparecer na lateral direita do seu monitor, enquanto, no Instagram, eles se mostram na aba do feed.
\n\n\n\nO valor que cada anunciante paga está ligado ao modelo e a palavra-chave escolhidos. Quanto mais genérica for essa palavra-chave, mais custoso será financiar esse anúncio.
\n\n\n\nOs links patrocinados, geralmente, são separados em quatro modelos de cobrança: Custo por Clique (CPC), Custo por Mil (CPM), Custo por Aquisição (CPA) e Custo por Visualização (CPV).
\n\n\n\nNo CPC, o anunciante paga a cada clique no link que direciona ao site de destino e pode ser calculado de forma simples, dividindo o total gasto pelo número de cliques recebidos no anúncio.
\n\n\n\nJá no CPM, o anunciante pagará uma quantia pré-determinada para cada mil impressões atingidas pelo anúncio.
\n\n\n\nNo CPA, só é cobrado do anunciante quando o objetivo final da campanha é atingido, através de alguma ação realizada pelo visitante no site do anunciante, como o download de um material, por exemplo.
\n\n\n\nE por fim, no CPV, é pago um valor para cada pessoa que ver o anúncio.
\n\n\n\n![\"homem-analisando-dados-em-frente-a-telas-de-computadores\"](\"https://beatz.com.br/wp-content/uploads/2023/06/10-links-patrocinados-MEIO.png\" "\\"Profissional")
Agora que você já sabe um pouco mais sobre os links patrocinados, veja os principais motivos para investir neles:
\n\n\n\nOs links patrocinados apresentam resultados e retornos mais rápidos que no tráfego orgânico, também funcionando no curto prazo. Esse retorno mais rápido pode durar menos, mas uma boa opção é que os links patrocinados sejam utilizados até que as estratégias orgânicas comecem a gerar resultado.
\n\n\n\nAssim, ao unir essas duas estratégias, você tem retorno desde o início e torna possível a otimização dos resultados de outras estratégias com as de SEO e marketing de conteúdo. Por isso, utilize-as de forma complementar.
\n\n\n\nAlgo primordial nas estratégias de marketing digital é receber visitantes em seu site, o que pode ser um desafio para as empresas que estão começando.
\n\n\n\nEm vista disso, os links patrocinados podem ser muito eficientes, pois direcionarão o usuário, através de anúncios, para o seu site ou blog, gerando mais leads para sua indústria.
\n\n\n\nEssa ferramenta conta com a segmentação do público. Isso quer dizer que, os links patrocinados te possibilitam escolher quem verá o seu anúncio.
\n\n\n\nDessa forma, é possível compreender características e interesses do seu público com base nas pessoas que mais interagem com seu anúncio, tornando possível que se ofereça produtos e serviços apenas para quem mostrou real interesse de compra.
\n\n\n\nAs pessoas tendem a serem atraídas conforme a qualidade das campanhas e anúncios que, quando bem construídos, captarão o público que realmente possui intenção de compra, tornando mais fácil convencê-lo a adquirir aquele produto ou serviço.
\n\n\n\nIsso significa que, se bem elaborados e atrativos, os anúncios terão um bom índice de conversão, representando, também, um retorno positivo das suas ações de marketing e do valor investido.
\n\n\n\nComo já sabemos, quem não é visto não é lembrado. Por isso, ao aparecer com mais frequência nas plataformas onde o usuário tem acesso, as chances de despertar a curiosidade e fazer com que ele acesse o seu link aumentam.
\n\n\n\nAssim, através de veiculação de conteúdos relevantes, os links patrocinados colaboram para manter a sua marca na mente das pessoas que você deseja conquistar, auxiliando na criação de valor além do produto e tornando fluida e natural a assimilação dos benefícios existentes em ser cliente da sua empresa.
\n\n\n\nEntre as principais opções de canais estão:
\n\n\n\nO primeiro passo é escolher qual canal sua indústria utilizará, com base nos canais que sua persona acessa com mais frequência, para que as chances de conseguir atingir pessoas que têm a ver com o seu negócio cresçam.
\n\n\n\nAs palavras-chave são algo com grande influência no desempenho de seus anúncios.
\n\n\n\nPor isso, procure utilizar termos relevantes e que apresentam relação direta com seu conteúdo, sem se esquecer de que as palavras-chave mais buscadas possuem custos mais altos por clique.
\n\n\n\nO próximo passo é montar uma escala de divulgação que seja mais adequada para cada um dos canais escolhidos.
\n\n\n\nNela, deverão constar horários de publicação, segmentação e local, que devem ser escolhidos respeitando as características de cada canal.
\n\n\n\nA mensuração te permitirá analisar sua estratégia e apontar pontos de melhoria para que ela esteja em constante evolução.
\n\n\n\nNesse sentido, as plataformas de anúncios contam com ferramentas muito poderosas de análise de métricas, que permitem acompanhar em tempo real o desempenho das campanhas, além de fornecer relatórios com informações muito úteis para o seu negócio.
\n\n\n\nPor isso, utilize desses recursos e assim sua estratégia estará completa e as chances de sucesso serão maiores.
\n\n\n\nNesse texto, te mostramos que, se você busca obter resultados eficientes com as estratégias de marketing da sua indústria, aumentar as abordagens utilizando diferentes métodos pode ser o segredo.
\n\n\n\nComo você sabe, para alcançar alguns objetivos, muitas vezes ações pagas serão necessárias e, nesse sentido, os links patrocinados surgem como uma ótima opção. Eles ajudarão a divulgar a sua indústria rapidamente na internet, acelerando os resultados e trazendo muitos benefícios para o seu negócio.
\n\n\n\nMas, lembre-se que essa não deve se sua única estratégia. Os links devem fazer parte de um planejamento maior que envolva a criação de conteúdo e SEO, por exemplo, o que garantirá eficiência em sua utilização.
\n\n\n\nDessa forma, podemos concluir que o melhor caminho é encontrar o equilíbrio entre as táticas de marketing orgânicas e as pagas, e estar em constante avaliação e aprimoramento das estratégias utilizadas no seu negócio.
\n\n\n\nQuer conhecer ainda mais sobre métodos que ajudarão sua empresa a conquistar resultados reais e satisfatórios? Não deixe de acompanhar o blog da Beatz para ficar por dentro de tudo sobre marketing digital!
\n\n\n\nAliás, temos um texto sobre posts patrocinados que pode te ajudar a entender ainda mais sobre o assunto. Confira agora mesmo!
\n\n\n\nVocê leria um e-mail sobre produtos de limpeza concentrados e de alto rendimento? Apostamos que a resposta para essa pergunta, na maioria dos casos de clientes e de pessoas que acompanham os conteúdos da Beatz, seria “não”. Mas, a Riccel conquistou ótimos resultados através de um único e-mail.
\n\n\n\nIsso envolve algo que sabemos fazer muito bem aqui na Beatz, segmentação. Entregar o conteúdo certo, para a pessoa certa, no momento certo, envolve etapas muito complexas que aprendemos com o tempo e aprimoramos com nossas experiências.
\n\n\n\nVocê quer saber como nós conquistamos mais de 20 leads qualificados para a Riccel, em apenas um dia e um e-mail? Pois é isso que vamos revelar hoje para você!
\n\n\n\nNão adianta lutar por resultados rápidos, bons posicionamentos da sua empresa nas SERPs e altas taxas de conversão se você não tem uma estratégia bem definida. Para começo de conversa, é assim que conquistamos os melhores resultados.
\n\n\n\nTudo é parte de um processo e isso faz com que entendamos cada passo dos nossos leads. Principalmente como atendê-los de maneira eficiente.
\n\n\n\nA Riccel, por exemplo, é uma empresa de produtos de limpeza profissionais que vem se destacando no mercado e entre os seus concorrentes. Mas, isso só é possível porque o nosso time de especialistas entendeu com quem a Riccel deveria estar falando e desenvolveu um modo de realizar essa comunicação e torná-la útil para os objetivos do nosso cliente.
\n\n\n\nPor isso, começamos com aquela pergunta: você provavelmente não se interessaria por um e-mail sobre produtos de limpeza. Mas, identificamos mais de 50 pessoas que tinham interesse específico pelos conteúdos da Riccel e aproveitamos para gerar leads engajados para a marca.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/07/grafico-indicando-crescimento-dos-resultados-Riccel.png\")
Nesse e-mail em específico, tínhamos o objetivo de divulgar um novo material rico que a Riccel havia fornecido aos seus clientes. Para isso, identificamos a base de leads com maior potencial de interesse e desenvolvemos um texto que se adequasse a sua rotina e necessidade.
\n\n\n\nOu seja, por se tratar de profissionais ocupados, tínhamos que conquistá-los em um curto período de tempo e gerar interesse. Por isso, colocamos nossas técnicas de redação em prática e geramos cerca de 103 cliques no primeiro dia do envio.
\n\n\n\nDesses cliques, geramos 70 visitas na LP de destino, com uma conversão de cerca de 35%. Em um dia, com um e-mail, fizemos com que 25 pessoas demonstrassem interesse e fossem marcadas como clientes em potencial.
\n\n\n\nVocê pode até pensar que esses não são números altos, mas, considere o mercado extremamente segmentado e um investimento nulo. Isso mesmo, isso tudo foi conquistado de modo orgânico.
\n\n\n\nVocê já deve ter ouvido falar da Riccel por aqui, afinal, ela é um dos principais cases de sucesso orgânico aqui da Beatz. No mesmo período desse e-mail, por exemplo, foram geradas mais de 8.000 visitas em seu site, apenas com os conteúdos publicados no blog, redes sociais e e-mail marketing, ou seja, sem nenhum tipo de investimento em mídia paga.
\n\n\n\nAlém disso, geramos quase 30 conversões e 8 oportunidades prontas para comprar os produtos do nosso cliente, reforçando: isso tudo sem nenhum tipo de investimento.
\n\n\n\nDe fato, para um mercado altamente segmentado, esses são resultados surpreendentes, mas não impossíveis. Quer dizer... não se você tiver a ajuda certa.
\n\n\n\nPor isso, a Beatz está pronta para entregar os resultados que você espera, através de estratégias únicas e pensadas para as especificidades do seu negócio.
\n\n\n\nTrabalhamos com uma metodologia única, desenvolvida por nossos profissionais que, em anos de trabalho, entenderam o que é realmente necessário para destacar a sua empresa no mercado em que ela está inserida.
\n\n\n\nDesde então, temos o prazer de trabalhar com clientes que crescem cada dia mais, graças a análise estratégica e ação eficiente dos nossos especialistas.
\n\n\n\nE aí, quer fazer parte do time de campeões da Beatz? Basta um clique para ter resultados que você nem imaginava serem possíveis. Estamos te esperando!
\n\n\n\n\n', '35% de conversão, através de um e-mail em apenas um dia. Veja como a Riccel conquistou isso!', 'Descubra como a Beatz enfrentou um mercado altamente segmentado e trouxe mais leads para o setor de limpeza profissional', 'publish', 'closed', 'closed', '', 'sucesso-de-email-riccel', '', '', '2024-01-29 16:22:16', '2024-01-29 19:22:16', '', 0, 'https://beatz.com.br/?post_type=case&p=7986', 0, 'case', '', 0), (7991, 22, '2023-07-18 09:10:54', '2023-07-18 12:10:54', '\nVocê, com certeza, já entrou em uma página de captura. Pode ser que não se recorde da última landing page que acessou, e isso significa que ela não fez um bom trabalho.
\n\n\n\nAfinal, ser memorável é o papel de uma estratégia de marketing e, isso se estende em todas as etapas de um projeto. Desse modo, separamos para você, algumas dicas que aplicamos em nossos materiais, que nos fazem alcançar resultados como os que você pode ver em nossa página de cases.
\n\n\n\nSem mais delongas, vamos ao que interessa. Então, continue a leitura e veja como a Beatz conquistou resultados fantásticos para os nossos clientes.
\n\n\n\nAntes de compreendermos a estrutura das páginas de captura da Beatz, precisamos ir mais longe e entender o que faz uma landing page se tornar um sucesso.
\n\n\n\nComo vimos anteriormente, ser memorável é um critério não só para o objetivo final, como também, deve ser uma característica de toda a sua estratégia.
\n\n\n\nPor isso, entender o seu público é fundamental em todas as etapas do processo. Pois, apenas desse modo, você entenderá o que prenderá a atenção do seu lead e, assim, potencializar as conversões.
\n\n\n\nÉ isso que caracteriza uma estratégia de sucesso, assim como, uma landing page de resultado. Infelizmente, não há um molde que nós, profissionais de marketing, possamos seguir.
\n\n\n\nIsso porque, tudo pode depender da sua trajetória e, principalmente da jornada de compra do seu cliente. Aliás, novas jornadas estão surgindo e você precisa estabelecer a mais adequada para a sua estratégia, então, que tal conferir o nosso novo conteúdo sobre o assunto? Acesse nosso canal oficial no YouTube e veja o que os especialistas da Beatz têm a dizer sobre o assunto!
\n\n\n\nMas, para resumir a conversa, uma página de captura de sucesso é caracterizada pelo seu poder de conversão. Desse modo, se ela consegue dialogar com o seu público e convencê-lo que a sua solução é a melhor, parabéns, a sua landing page é um sucesso!
\n\n\n\nDe fato, não podemos afirmar que existe uma fórmula do sucesso para as suas páginas de captura, mas, existem algumas dicas que podem melhorar os resultados da sua campanha, e aumentar as conversões da sua página de captura.
\n\n\n\nDesse modo, separamos algumas delas para te auxiliar nas próximas landing pages que você criar. Confira quais são!
\n\n\n\n![\"página](\"https://beatz.com.br/wp-content/uploads/2023/06/4-Paginas-de-captura-MEIO.png\" "\\"página-de-captura-da-beatz\\"/")
Uma landing page deve ser direta e clara; não dê opções para o seu visitante que não seja converter no seu formulário. Desse modo, é proibido o uso de menus ou botões que levem para páginas externas.
\n\n\n\nAlém disso, como vimos, é preciso ir direto ao ponto. Descarte tudo aquilo que não agregue informações sobre o seu produto, bem como, evite se estender muito no conteúdo.
\n\n\n\nUm erro comum, é falar sobre o seu produto, mas não os mostrar. Por isso, invista em imagens e vídeos, além de uma boa identidade visual que combine com a sua marca.
\n\n\n\nChamar a atenção para a sua empresa, envolve entender o seu público e, assim, determinar qual a melhor forma de chamá-lo para a ação. Ou seja, você precisa prender a sua atenção e determinar o melhor momento e forma de fazer com que ele cumpra o objetivo da página.
\n\n\n\nSeja a solicitação de um orçamento, ou então o download de um material rico, existe um CTA certo para a sua empresa e para o seu lead. Por isso, dedique tempo para esse detalhe tão importante.
\n\n\n\nO que muitos esquecem, tentando criar a página de captura perfeita, é mostrar as vantagens da sua solução. Voltando ao tópico de ser claro e direto, a página de captura não tem outro objetivo se não falar sobre o seu produto, serviço ou material que você esteja entregando.
\n\n\n\nDesse modo, aproveite esse espaço para fazer com que o seu lead entenda tudo que ele ainda não sabe sobre o item que você está ofertando. Quando falamos de uma landing page de fundo, pressupomos que o lead já saiba sobre sua marca e tenha conhecimento sobre as soluções que você vende.
\n\n\n\nPor isso, invista em detalhes e informe os leads sobre as condições de pagamento. Uma simples pergunta pode te ajudar: \"o que diferencia o meu produto do concorrente?\". As respostas para essa pergunta, serão os tópicos mais importantes para a sua landing page.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/06/9-1.png\")
Nesse tópico nem precisamos nos estender muito, afinal, os números falam por eles. Pegando como exemplo um dos nossos clientes, através da conciliação das ferramentas que aplicamos na estratégia, criamos uma landing page com alto poder de conversão.
\n\n\n\nPara isso, estabelecemos uma metodologia única que uniu os melhores e-mails, direcionando tráfego para a landing page da Riccel. Desse modo, fazendo com que esse público convertesse, por meio das estratégias que mencionamos nesse artigo.
\n\n\n\nSabemos que isso pode ser difícil, afinal, na prática acaba sendo mais complexo do que parece. Então, que tal uma ajudazinha com as suas próximas páginas de captura?
\n\n\n\nEntre em contato com o nosso time e confira tudo o que temos preparado para a sua empresa!
\n', 'Entenda por que a Beatz tem os melhores resultados com estratégias de página de captura', 'Veja as estratégias que aplicamos para os nossos clientes e potencialize suas conversões', 'publish', 'closed', 'open', '', 'estrategias-da-beatz-para-criacao-de-pagina-de-captura', '', '', '2023-06-26 11:11:35', '2023-06-26 14:11:35', '', 0, 'https://beatz.com.br/?p=7991', 0, 'post', '', 0), (7996, 22, '2023-07-14 09:03:38', '2023-07-14 12:03:38', '\nSe você acessou esse artigo, provavelmente quer começar uma estratégia para criar as melhores newsletter para o seu público. Mas, existem alguns pontos para se atentar nesse processo e para refletir antes mesmo de começar a desenvolver o seu projeto.
\n\n\n\nPor isso, reunimos aqui, algumas dicas que podem te ajudar nessa etapa, além é claro, de alguns exemplos de newsletters que se destacam entre diversos segmentos.
\n\n\n\nPara começo de conversa, se a sua dúvida é em relação a efetividade de uma newsletter, saiba que esse é um material com muito potencial para a sua estratégia de conteúdo. Entretanto, é preciso saber utilizá-la e evitar as ciladas que afetam a maioria dos criadores de conteúdo.
\n\n\n\nEntão, vamos parar de enrolação e desvendar esses detalhes de uma vez por todas. Boa leitura!
\n\n\n\nEssa é uma dúvida comum para quem está começando uma estratégia de conteúdo orgânico. Afinal, qual a finalidade de uma newsletter?
\n\n\n\nA resposta pode não ser tão simples quanto você esperava, mas, vamos explicar todos os detalhes. Em primeiro lugar, a newsletter é uma ferramenta de comunicação entre duas pessoas.
\n\n\n\nPor que ressaltar isso?
\n\n\n\nMuitos escritores esquecem da finalidade de um e-mail quando começam a pensar nele como um canal de conteúdo. Por isso, é comum vermos newsletters que não dialogam com o público em questão e serem unicamente para divulgação de outros canais, como blogs, redes sociais, materiais ricos etc.
\n\n\n\nAlém disso, para entender e definir a melhor finalidade para a sua newsletter, é preciso compreender o que o seu público espera daquele e-mail. Se a sua marca já é reconhecida e possui clientes altamente engajados, um e-mail com novidades pode ser muito útil para mantê-los atualizados.
\n\n\n\nMas, existem outras formas de utilizar uma newsletter e, trazer notícias do segmento em que a sua empresa atua, por exemplo, pode ser fundamental para engajar a sua base de leads. Esse formato funciona, principalmente, como uma espécie de curadoria de conteúdo.
\n\n\n\nDesse modo, você busca levar até o seu público as notícias que acredita serem mais relevantes para aqueles que leem seus e-mails. Obviamente, não podemos esquecer do caráter de comunicação desse formato.
\n\n\n\nAssim, entregar esse conteúdo como sendo um compilado de dicas ou de temas que o seu lead precisa saber naquela semana, quinzena ou mês, torna-se uma maneira excepcional de utilizar essa ferramenta.
\n\n\n\nEm primeiro lugar, uma newsletter é a forma perfeita para estreitar o relacionamento que a sua empresa tem com os seus leads. Afinal, é através dela que você deixará claro que se importa com eles e quer vê-los mais informados.
\n\n\n\n\"Lembrei de você quando vi isso...\"
\n\n\n\n\"Acho que esse conteúdo pode ser interessante para você...\"
\n\n\n\n\"Tenho certeza que você vai gostar de ler isso...\"
\n\n\n\n![\"mulher](\"https://beatz.com.br/wp-content/uploads/2023/06/1-As-melhores-newsletters-MEIO.png\" "\\"mulher-atrás-de-computador\\"/")
Essa é a ideia que a sua newsletter deve transparecer e, obviamente você utilizará termos, frases e elementos diferentes na construção do texto. Isso porque, ela não deve parecer padronizada, mas, ter sido feita exclusivamente para o seu lead.
\n\n\n\nAlém disso, saindo um pouco do uso exacerbado de newsletter para divulgação de materiais e marca, você pode trazer notícias e conteúdos que remetam a sua solução, fazendo uma ligação indireta entre o tema da news e o seu produto/serviço.
\n\n\n\nUm cliente em potencial pode estar em qualquer lugar, mas, nem sempre ele quer receber propagandas explícitas. Pense que a internet está a todo momento oferecendo anúncios para ele, mas, você não está na internet, está na caixa de entrada desse lead, no local mais reservado que ele pode ter dentro da internet.
\n\n\n\nPor isso, aproveite a oportunidade que você ganhou, em ter uma comunicação direta com essa pessoa, e faça com que ela goste do seu conteúdo. Então, se ela não é uma pessoa extremamente interessada na sua empresa, talvez se autorreferenciar não seja a melhor abordagem.
\n\n\n\nQuem sabe utilizar a newsletter para tornar esse lead o maior fã do seu trabalho?
\n\n\n\nApesar de dependerem muito do público e finalidade pensada para a sua newsletter, existem algumas \"fórmulas\" que podem te ajudar a conseguir bons resultados logo no início da sua estratégia. Principalmente, para identificar tudo aquilo que você precisa saber para otimizar o envio de e-mails.
\n\n\n\nDesse modo, separamos algumas dicas que aplicamos no processo de criação das newsletters da Beatz e estratégias que aplicamos até hoje. Confira algumas delas!
\n\n\n\nSe você tem uma base de leads estabelecida, esse trabalho torna-se ainda mais fácil. Como vimos anteriormente, as melhores newsletters devem dialogar com o seu público. Por isso, uma pratica considerada prejudicial, é estabelecer que todos os seus leads conversam da mesma forma.
\n\n\n\nDentro de um grande público, mesmo que este compartilhe de algumas características, existem detalhes que podem tornar o seu e-mail ainda mais pessoal. Como havíamos mencionado, um erro comum é entender a sua newsletter como uma extensão da propaganda feita para o seu site, produto ou serviço.
\n\n\n\nEntão, lembre-se que você conquistou um espaço na caixa de entrada desse lead. Faça isso valer a pena e ofereça um conteúdo interessante, que evite a qualquer custo que ele clique no botão de desinscrever-se.
\n\n\n\nAs melhores newsletters até podem ser apenas um e-mail de curadoria de conteúdo, mas estabelecer um canal de contato com a sua base de leads é uma boa estratégia. Existe uma metodologia que aborda as questões trazidas pelo público, como tópicos para futuros conteúdos.
\n\n\n\nEntão, interagir com o seu lead e estimular a participação e exposição de dúvidas, pode ser um bom método para engajá-los e ser mais assertivo nos conteúdos que você oferece.
\n\n\n\nMas atenção: não adianta uma simples frase para que ele deixe uma pergunta ou comentário. É preciso estar presente e respondê-lo, dando sentido ao papel de um bom e-mail, a comunicação entre dois pontos.
\n\n\n\nAs melhores newsletters são formas de entender quais elementos de comunicação funcionam melhor em sua base de leads. Então, se você não sabe se o seu público gosta de memes, que tal testar isso na sua newsletter e analisar a aceitabilidade por meio das métricas?
\n\n\n\nAlém disso, pensando no sentido de troca de informações, em uma resposta, você consegue identificar os termos e linguagens utilizadas e usar isso na criação de personas, por exemplo, levando elementos das melhores newsletters que você vai criar, para outros canais de comunicação, como as redes sociais.
\n\n\n\nMas é preciso ter cuidado. Muitas vezes, canais de comunicação diferentes, podem exigir linguagens diferentes, então, não exagere.
\n\n\n\nEsperamos que você tenha gostado das dicas. O que acha de assinar os e-mails da Beatz e conferir na prática como são feitas as melhores newsletters? Basta aproveitar o pop-up que vai aparecer nessa página.
\n\n\n\nAlém disso, você pode acompanhar as redes sociais da Beatz e ficar por dentro de todas as novidades do universo do marketing digital em primeira mão. Você também pode nos seguir no Instagram, Facebook e LinkedIn. E não se esqueça de acompanhar o Beatz Podcast, todas as terças-feiras, sempre com um novo episódio sobre marketing, gestão e empreendedorismo. Corre lá para conferir os episódios disponíveis!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/06/2.png\")
O mercado está em constante mudança, afinal, os consumidores também são inconstantes. Por isso, entender as novas jornadas de compra, é tarefa essencial para você garantir que a sua estratégia esteja alinhada com o perfil do seu público.
\n\n\n\nPensando nisso, nosso diretor de redação, Adriano Klumpp, e o head de marketing digital, Igor Prado, se reuniram para discutir as mudanças que ocorrem a todo instante, além das novas tendências para atingir o seu público da maneira mais efetiva possível.
\n\n\n\nConfere aí!
\n\n\n\nLinks úteis:
\n\n\n\nConfira nosso blog: https://beatz.com.br/blog/
\n\n\n\nE-books e materiais: https://beatz.com.br/materiais-ricos/
\n\n\n\nSiga a Beatz no Instagram: https://www.instagram.com/beatzdigital/
\n\n\n\n#JornadaDeCompra #PlanejamentoDeMarketing #NovasJornadasDeCompra #MarketingDigital #MarketingCampinas
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\n\n\n\nQuer saber qual foi a estratégia que empregamos para eles conquistarem os seus objetivos com esse valor de investimento por venda, que você viu no título? Então, continue a leitura e veja todos os detalhes que trouxemos nesse mais novo case de sucesso da Beatz!
\n\n\n\nA boaonda é uma empresa de calçados que se destaca no mercado, graças ao seu posicionamento. Com o intuito de se tornar referência, proporcionando maior qualidade de vida e, até mesmo, um lifestyle próprio, a empresa possui uma extensa linha de produtos que atende a um público diverso.
\n\n\n\nPensando nisso, ao procurar pela Beatz, a boaonda desejava alcançar ainda mais pessoas através da internet, mercado em que já estava inserida desde o seu surgimento.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/07/logo-boaonda-e-beatz.png\"){kind=logo}
Desse modo, chegando com um desafio que não poderíamos recusar. Para isso, estabelecemos as melhores estratégias de mídia paga, além de uma metodologia própria para entregar os melhores resultados a um custo que eles nunca viram antes.
\n\n\n\nInvestimento otimizado, alto número de vendas, leads extremamente qualificados e um público ainda mais fiel. Quer saber como conquistamos isso para a boaonda? Confira os detalhes da nossa estratégia de mídia paga a seguir.
\n\n\n\nSe tem uma coisa que brilha aos olhos do nosso cliente, é a nossa planilha de metas batidas. A boaonda está aproveitando uma sequência consecutiva de meses com resultados cada vez melhores. Mas, vamos do princípio.
\n\n\n\nA nossa trajetória juntos começou lá em agosto de 2022 e, desde então, são resultados que eles nunca imaginaram ter em tão pouco tempo. Como toda conta, começamos entendendo o público e o que poderia ser feito para alcançá-los.
\n\n\n\nEsse processo levou 4 meses, e pode parecer muito, mas, foi um tempo em que nos dedicamos a identificar as demandas, definir objetivos e determinar as otimizações para a estratégia. Foi então que surpreendemos com conversões que estavam custando apenas R$ 9,13 para o nosso cliente. Isso tudo, no mesmo ano em que fomos chamados para revolucionar as estratégias de marketing da boaonda.
\n\n\n\nDesde então, seguimos com quedas nesse valor, mês após mês. Na última análise, chegamos à quantia de apenas R$ 4,73 para cada conversão em vendas da boaonda. Nossas expectativas para o inicio desse projeto, eram de investimentos próximos a R$ 45,00 para cada venda.
\n\n\n\nMas então, o que fez superarmos tanto assim a meta estipulada?
\n\n\n\nA metodologia utilizada por nossos profissionais envolve algumas etapas essenciais. Entre elas, estão: a análise de melhorias e a otimização constante de campanhas. Foi isso que proporcionou para a boaonda, os melhores resultados.
\n\n\n\nDesse modo, conseguimos identificar oportunidades em grupos de anúncios dinâmicos, palavras-chaves de alto custo que poderiam ser removidas, e novos termos. Além disso, dedicamos tempo à análise de desempenho através de dados demográficos e geográficos.
\n\n\n\nCom isso, estabelecendo parâmetros para redistribuição de verbas entre as campanhas melhor otimizadas. Assim, aproveitando os resultados que geramos.
\n\n\n\nA boaonda não poderia estar mais feliz com esses resultados. Viemos de uma sequência de bons números e isso fez com que a empresa confiasse ainda mais em nosso trabalho. Aceitamos o desafio de entregar métricas ainda melhores e estender essa parceria de sucesso. Com a confiança da boaonda e os profissionais da Beatz, entendemos que é possível chegar em lugares que, para muitos são inalcançáveis.
\n\n\n\nMas, esse é um case de sucesso para provar a você, que é possível ter todos aqueles resultados que a sua empresa precisa. Que tal conversar com a nossa equipe e conferir o que temos preparado para te ajudar nessa missão?
\n\n\n\nEsperamos pelo seu contato!
\n\n\n\n\n', 'Veja como o e-commerce da boaonda conquistou um CPA de apenas R$ 4,73', 'Entenda como os profissionais da Beatz conquistaram números bem abaixo do esperado para essa estratégia de anúncios pagos', 'publish', 'closed', 'closed', '', 'reducao-de-custos-boaonda', '', '', '2024-01-29 16:22:27', '2024-01-29 19:22:27', '', 0, 'https://beatz.com.br/?post_type=case&p=8014', 0, 'case', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (8027, 22, '2023-07-12 09:55:57', '2023-07-12 12:55:57', '\nHoje em dia, é impossível que você ainda não tenha passado por nenhuma estratégia de marketing conversacional. Afinal, a maioria das marcas oferecem serviços personalizados de suporte ao cliente. Então, se você já esteve em uma plataforma de chat com uma empresa, com certeza foi impactado por essa estratégia.
\n\n\n\nAlém disso, se em algum momento, você se perguntou, se quem estava te respondendo era um robô ou um ser humano, essa estratégia foi bem estruturada e aplicada da melhor forma. Afinal, cada dia mais, as marcas apostam em automação de processos, e no marketing conversacional isso não seria diferente.
\n\n\n\nMas, chegou o momento de você entender de uma vez por todas tudo sobre essa estratégia. Confira os detalhes que reservamos para você, descubra porque as marcas investem nesse tipo de marketing, e entenda se ele pode ser aplicado na sua empresa.
\n\n\n\nBoa leitura!
\n\n\n\nO marketing digital é uma importante evolução quando pensamos em modos de expandir as vendas de uma solução. Afinal, o meio digital não distancia o público da marca, como muitos dizem, mas, aproxima em plataformas que antes eram pouco exploradas.
\n\n\n\nEntretanto, como era de se esperar, o uso de técnicas e criação de metodologias para encontrar resultados dentro desse novo universo, tornou-se um caminho com muitas bifurcações. Desse modo, foi preciso estabelecer parâmetros que tornassem claras as intenções de marcas e clientes.
\n\n\n\nPara isso, estratégias como a do marketing conversacional, ganharam espaço no mercado e se transformaram em um trunfo para as marcas que souberam aproveitar os benefícios dessa forma de se fazer marketing.
\n\n\n\nMas afinal, o que é marketing conversacional?
\n\n\n\nEssa é uma estratégia que utiliza conversas automatizadas, com a intenção de guiar o lead através da jornada de compra. Desse modo, o atendimento pode ser feito a qualquer momento, sem a necessidade de uma profissional do outro lado da linha.
\n\n\n\nPor isso, profissionais e acadêmicos, determinam que o seu principal objetivo está na comunicação entre público e marketing. Assim, mesmo que através de chatbots, o marketing conversacional é uma forma de humanizar a relação entre empresa e consumidor.
\n\n\n\n![\"pessoa](\"https://beatz.com.br/wp-content/uploads/2023/06/3-Marketing-conversacional-MEIO.png\" "\\"pessoa-segurando-celular\\"/")
Nesse processo, três pilares são igualmente importantes. Entre eles, estão: o conhecimento humano, a tecnologia de automação e as tão famosas inteligências artificiais, que auxiliam na implantação de estratégias de marketing conversacional.
\n\n\n\nO chatbot é uma peça chave para a implantação do marketing conversacional na sua empresa. Resumindo o seu significado, essa é uma ferramenta que poderia ser traduzida como robô de conversa. Desse modo, podemos automatizar diálogos e aprimorar não só o marketing conversacional, como também, toda a estratégia que utiliza essa ferramenta.
\n\n\n\nEntretanto, é preciso ressaltar que todos os diálogos são planejados por profissionais da área que, através de análises de comportamento, entende qual a melhor forma de se comunicar com aquele lead.
\n\n\n\nDessa forma, tornado a experiência mais real e benéfica para aqueles que buscam um suporte no seu site, por exemplo. Como mencionamos anteriormente, se bem estruturada e aplicada, uma estratégia de marketing conversacional pode até se passar por um atendente real. Mas, para isso, é preciso entender o seu público e saber como se comunicar com ele.
\n\n\n\nApós isso, é possível programar o seu chatbot para a agir da melhor forma em situações adversas, sanando dúvidas e direcionando leads. Assim, otimizando o tempo da sua equipe e dando mais liberdade para o seu time otimizar outros processos.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/06/12-1.png\")
Como vimos anteriormente, o marketing conversacional pode ser muito benéfico para você que procura por uma forma de otimizar processos e, ainda assim, melhorar resultados. Mas, existem outros motivos pelos quais as empresas estão apostando cada vez mais nessa solução. Confira algumas delas!
\n\n\n\nPensando de maneira prática, quanto tempo a sua empresa levaria para oferecer serviços de atendimento 24 horas por dia, 7 dias por semana, sem a ajuda de um robô?
\n\n\n\nSem sombra de dúvidas, essa é uma demanda para uma equipe gigante e, por isso, exigiria tempo e recursos da sua empresa. Uma das principais vantagens do Marketing Conversacional, está na possibilidade de ser presente a todo momento.
\n\n\n\nDesse modo, você se diferencia por poder atender o seu lead, sempre que ele lembrar da sua marca ou buscar pelo seu produto.
\n\n\n\nAlém disso, essa estratégia ainda potencializa o fator de personalização. Afinal, se comunicar com o seu lead não é uma tarefa única e exclusiva das suas redes sociais, blogs e e-mails. É preciso ser ágil e responder dúvidas pontuais que podem surgir a respeito da sua solução.
\n\n\n\nEscalar a comunicação da sua empresa é a melhor forma de encontrar oportunidades de venda e, convenhamos que não existe uma verba infinita para a contratação de atendentes, mas, um robô pode dar conta do recado. Desse modo, evitando gargalos no atendimento e potencializando a venda.
\n\n\n\nE aí, você acha que o marketing conversacional pode ser uma ferramenta útil para as suas estratégias?
\n\n\n\nEsperamos que tenha gostado do conteúdo. Não se esqueça de conferir outros artigos do nosso blog e se inscrever no nosso canal oficial no YouTube, para não perder as estreias do Beatz Podcast.
\n', 'Marketing conversacional: o que é, quais as vantagens e como implementar', 'Confira as razões para as empresas apostarem cada vez mais nessa solução', 'publish', 'closed', 'open', '', 'marketing-conversacional', '', '', '2023-07-17 17:59:08', '2023-07-17 20:59:08', '', 0, 'https://beatz.com.br/?p=8027', 0, 'post', '', 0), (8029, 22, '2023-07-06 15:25:44', '2023-07-06 18:25:44', '\nNa manhã do dia 12 de maio, a Beatz publicou em suas redes sociais uma homenagem para o Dia das Mães, que contou com a participação de mães e funcionários da agência. O evento foi marcado por um café da manhã, preparado especialmente para elas e a gravação do material.
\n\n\n\nNos bastidores, tivemos a integração das mães aos processos realizados pela agência e, também, um espaço para diálogo e convivência entre os profissionais da Beatz e suas mães.
\n\n\n\nO vídeo, roteirizado pela redatora Rebeca Santos de Campos, foi idealizado em parceria com o diretor de redação e CEO da Beatz, Adriano Klumpp. A gravação, ficou por conta do CFO e Co-founder da Beatz, João Schmidt, e a edição é de Luiza Melo, designer da agência Beatz.
\n\n\n\nCom o foco sendo a homenagem a todas as mães, não poderíamos deixar de mencionar as grandes estrelas dessa ação. Dessa forma, o vídeo conta com a participação de Brunhilde, Débora, Regimara, Kelly, Nilza, Carmen, Lisandra e Hebe. Elas deram um show de atuação, se passando por seus filhos no dia a dia da agência Beatz.
\n\n\n\nA ideia central do projeto é trazer as mães dos funcionários para o cotidiano da Beatz. Desse modo, promovemos a integração, além de nos conhecermos melhor em um dia repleto de atividades. Houve um bate-papo entre os participantes e troca de experiências para enriquecer o ambiente de trabalho.
\n\n\n\nDesse modo, o projeto gerou a integração entre familiares e profissionais e mostrou um pouco daquilo que produzimos no dia a dia da Beatz.
\n\n\n\n“Quão maravilhoso foi participar desse momento com nossos filhos e conhecer um pouco daquilo que produzem”, disse Nilza Bazana, nos comentários do vídeo publicado no Instagram.
\n\n\n\nAlém disso, a campanha gerou comoção nos seguidores da Beatz nas redes sociais, a Larissa Lima, especialistas em marketing imobiliário que acompanha o Instagram da Beatz, disse: “Que sensível! Ótimo jeito de explicar para elas (e para geral) o que vocês fazem”.
\n\n\n\nDesse modo, comprovando que a agência Beatz atingiu o objetivo da sua campanha de Dia das Mães. Assim, promovendo um espaço de aprendizado entre familiares, profissionais e aqueles que buscam aprender mais sobre o marketing digital. Essa receptividade, mostra a todos que experiências como essa são cada vez mais necessárias no segmento.
\n\n\n\nQuer conferir como foi o resultado final? É só conferir o vídeo aqui 👇👇👇👇
\n\n\n\nA Agência Beatz Marketing Digital lançou, na última semana, a campanha “Com muito menos, você pode salvar uma vida”, com o intuito de incentivar a população sobre a doação de sangue. Por isso, o vídeo publicado em suas redes sociais, mostra pessoas se colocando em perigo para salvar vidas e reforça que atitudes estimadas, podem ser igualmente vistas nas macas de doação dos hemocentros da região.
\n\n\n\nCom isso, a Beatz visa estender a discussão sobre a doação de sangue e medula e, a necessidade em deixar de fora desse diálogo, estigmas, tabus e preconceitos que tornam ainda mais difícil o abastecimento dos bancos de sangue nacionais.
\n\n\n\nDe acordo com dados do Ministério da Saúde, apenas 1,8% da população brasileira é doadora recorrente de sangue. Esse valor está abaixo dos 2% ideais definidos pela Organização Pan-americana de Saúde (OPAS). Além disso, a situação é ainda pior quando comparamos esse dado com o nível de arrecadamento de países europeus, que chega a 5% da população.
\n\n\n\nEm Indaiatuba, a doação de sangue pode ser feita através das campanhas idealizadas pela Fundação Indaiatubana da Educação e Cultura (FIEC) em parceria com a Prefeitura Municipal de Indaiatuba, que ocorrem o ano todo. Para isso, confira o calendário de campanhas e saiba quais são as próximas datas.
\n\n\n\nMas atenção, pois, existem algumas recomendações do Ministério da Saúde, para aqueles que desejam doar. Confira algumas delas.
\n\n\n\nHomens: 60 dias (até 4 doações por ano)
\n\n\n\nMulheres: 90 dias (até 3 doações por ano)
\n\n\n\nCampanha de Doação de Sangue – FIEC.
\n\n\n\nQuando: 24 de junho (sábado) das 9h às 11h.
\n\n\n\nOnde: Av. Eng. Fábio Roberto Barnabé, 3405 - Jardim Regina - Indaiatuba/SP (FIEC 1)
\n\n\n\nInformações: https://fiec.com.br/site/noticia/2088/ver.do.
\n\n\n\nFaça o agendamento através de senhas on-line, emitidas a partir de dois dias antes do evento através do site da Fundação Indaiatubana de Educação e Cultura (FIEC).
\n\n\n\nAtualmente, pensar em uma estratégia eficiente para as redes sociais da sua marca, pode ser o que diferencie a sua empresa dos concorrentes. Para isso, é preciso apostar em bons conteúdos e, logicamente, em qualidade técnica.
\n\n\n\nO convidado de hoje do Beatz Podcast, tem todas as dicas que você precisa para arrasar na produção de vídeos e fotos para as redes sociais da sua marca. O fotógrafo e filmmaker, Beto Silvestre, chega aos nossos estúdios com tudo o que você precisa saber sobre vídeos para redes sociais.
\n\n\n\nFique aí e não perca nenhuma dica!
\n\n\n\nLinks úteis:
\n\n\n\nConfira nosso blog: https://beatz.com.br/blog/
\n\n\n\nE-books e materiais: https://beatz.com.br/materiais-ricos/
\n\n\n\nSiga a Beatz no Instagram: https://www.instagram.com/beatzdigital/
\n\n\n\n#RedesSociais #ConteúdoParaRedesSociais #EstratégiaParaRedesSociais #Beatz #MarketingDigital
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\n\n\n\nDesse modo, identificamos os temas mais discutidos do momento e o filme que estreava na semana envolvia o personagem Mario, da famosa franquia de vídeogames da Nintendo. Com isso, desenvolvemos uma junção entre o estilo de animação 8bit, em uma narrativa que englobava os percalços do cotidiano de um profissional de marketing.
\n\n\n\nPara isso, contamos com a roteirização de Guilherme Figueiredo e a edição da Luíza Melo, que deu vida à ideia central.
\n\n\n\nTodos os anos, no dia 8 de maio, comemoramos o Dia do Profissional de Marketing. Essa é a data escolhida para homenagear os profissionais que se dedicam a pôr em prática as melhores ideias e planejamentos. Assim, gerando os resultados incríveis para os clientes.
\n\n\n\nO profissional de marketing, como bem sabemos, é responsável por estudar o mercado para identificar oportunidades, além de potencializar o alcance de marcas, promovendo a imagem tanto da empresa como dos produtos e serviços ofertados.
\n\n\n\nDessa forma, torna-se responsável pela elaboração de estratégias que são pensadas para atrair e fidelizar clientes. Para isso, é preciso uma análise de comportamento do mercado, que está em constante mudança nos últimos anos, fator que faz com que empresas precisem estar atentas às exigências. E essas mudanças ocorrem em um ritmo muito veloz.
\n\n\n\nCom isso, a Beatz tenta representar o cotidiano e esforços dos profissionais, de maneira criativa e divertida. Confira a seguir, a campanha ou veja na íntegra, ou veja em nossas redes sociais.
\n\n\n\nA BFilters comprovou na prática os resultados das nossas estratégias e conquistou números exponenciais de conversão em campanhas que já estavam no ar. Isso mesmo, apenas com as nossas melhorias eles aumentaram em 130% o número de leads gerados em anúncios que já haviam sido publicados.
\n\n\n\nEntão, hoje, você vai entender as peculiaridades e compreender o que foi feito para que esses resultados fossem tão impressionantes. Por isso, continue acompanhando o artigo e confira todos os detalhes.
\n\n\n\nBoa leitura!
\n\n\n\nA BFilters é uma empresa que estabeleceu processos no mercado de filtração e tratamento de água. Desse modo, tendo como diferenciais o atendimento de qualidade e entrega ágil das mercadorias.
\n\n\n\nInstalada no interior de São Paulo, a BFilters tinha como principal desafio a dificuldade de conquistar espaço na internet. Desse modo, foi preciso uma análise minuciosa dos procedimentos que eles já aplicavam, para assim, identificar melhorias e possíveis alterações.
\n\n\n\nAlém disso, estabelecemos uma estratégia completa de marketing para potencializar os resultados e aumentar ainda mais o potencial on-line da empresa. Veja como isso foi aplicado e quais os resultados gerados. Confira a seguir!
\n\n\n\nA BFilters chegou até nós com uma campanha de pesquisa, na plataforma Google Ads, que gerava cerca de 0,93% de conversação, estabelecendo assim um custo de R$ 500,00 por oportunidade de venda promovida.
\n\n\n\nA estratégia era utilizar o Google como fonte de tráfego para o e-commerce da empresa. Mas, o cliente ainda tinha que lidar com a sazonalidade de compra e a inexperiência com a plataforma. Foi então que buscaram a ajuda da Beatz e viram os seus resultados melhorarem em apenas dois meses de planejamento.
\n\n\n\nEm geral, quando nos procuram, estabelecemos um planejamento completo, feito do zero para os nossos clientes. A BFilters, como já tinha uma estratégia de marketing aplicada, preferiu mantê-la e apenas aprimorá-las, mas isso não significa que o nosso trabalho foi mais fácil.
\n\n\n\nAfinal, a partir do pedido, observamos atentamente todos os pontos da campanha criada inicialmente e, assim, determinamos as possibilidades diante do que já havia sido feito. Dessa forma, propondo melhorias e estabelecendo novas estratégias que se complementassem.
\n\n\n\nDa mesma maneira que o nosso cliente, tivemos de enfrentar a sazonalidade de compra em alguns períodos, bem como, algumas palavras-chave que poderiam ser mescladas com a pesquisa de outros produtos, que não são comercializados pela BFilters.
\n\n\n\nPor isso, a atenção teve que ser redobrada, principalmente, quando se tratavam desses termos. Assim, na implementação da nova estratégia, focamos no acompanhamento da campanha e propomos formas de otimizá-las separadamente, potencializando seus resultados.
\n\n\n\nA BFilters foi capaz de entregar cerca de 15 leads mensais, um aumento de 325%, superando a previsão inicial de 3 leads por mês, que já era 2 a mais do que conquistavam mensalmente.
\n\n\n\nE aqui chegamos na parte mais interessante deste artigo. Talvez, a que você estava mais ansioso para ver, referente aos resultados da nova estratégia da BFilters.
\n\n\n\nComo havíamos mencionado anteriormente, no início desse projeto, o cliente sozinho gerava uma conversão média de 0,93%, custando para a BFilters um investimento de R$ 500,00 por lead.
\n\n\n\nEm apenas dois meses de planejamento, já conseguimos resultados satisfatórios. Estabelecendo um parâmetro de queda nos valores investidos para cada lead gerado que só aumentava com nossas estratégias.
\n\n\n\nDesse modo, hoje contamos com uma campanha que gera 99% mais leads a um custo 76% menor de quando o cliente gerenciava por conta própria. O que significa uma média de 15 leads por mês por apenas R$ 100,00 por lead, mesmo com os períodos de sazonalidade e especificidades de palavra-chave.
\n\n\n\n![\"gráfico](\"https://beatz.com.br/wp-content/uploads/2023/07/Case-BFilters-MEIO.png\")
Como você pôde notar, a Beatz se adaptou a um parâmetro já estabelecido de uma campanha que havia sido implementada pelo nosso cliente. Desse modo, solucionando problemas com o conflito de interesses entre os usuários que poderiam utilizar as palavras-chave para outros assuntos. Bem como, superamos os períodos de sazonalidade.
\n\n\n\nDesse modo, a resposta para a pergunta do título desse tópico, com certeza, é “sim”. Estudamos a fundo as empresas que contam com o nosso apoio e, desse modo, estabelecemos as melhores estratégias. Isso tudo, baseado em uma visão ampla de mercado que nos ajuda a entregar esses resultados.
\n\n\n\nQuer comprovar isso na prática? Vamos conversar sobre o futuro da sua empresa e descobrir o caminho ideal para melhorar os seus resultados e conquistar ainda mais clientes!
\n\n\n\nFale com nosso time agora mesmo!
\n\n\n\n\n', 'E se a sua empresa aumentasse em mais de 130% o número de conversões? Podemos mostrar como conquistamos isso para a BFilters', 'Uma campanha de marketing pode entregar resultados melhores. Só é preciso identificar as possibilidades de melhoria e aplicá-las da melhor maneira possível', 'publish', 'closed', 'closed', '', 'case-bfilters', '', '', '2024-01-29 16:22:37', '2024-01-29 19:22:37', '', 0, 'https://beatz.com.br/?post_type=case&p=8095', 0, 'case', '', 0), (8096, 13, '2023-06-22 16:29:14', '2023-06-22 19:29:14', '', 'profissional girando botão', '', 'inherit', 'closed', 'closed', '', '17-qualificacao-do-lead-topo-2', '', '', '2023-06-22 16:29:36', '2023-06-22 19:29:36', '', 7651, 'https://beatz.com.br/wp-content/uploads/2023/05/17-Qualificacao-do-lead-TOPO-1.png', 0, 'attachment', 'image/png', 0), (8097, 13, '2023-06-22 16:30:29', '2023-06-22 19:30:29', '', 'profissionais-em-reunião-de-marketing', '', 'inherit', 'closed', 'closed', '', '18-analise-de-marketing-topo-2', '', '', '2023-06-22 16:30:44', '2023-06-22 19:30:44', '', 7666, 'https://beatz.com.br/wp-content/uploads/2023/05/18-Analise-de-marketing-TOPO-1.png', 0, 'attachment', 'image/png', 0), (8098, 13, '2023-06-22 16:31:36', '2023-06-22 19:31:36', '', 'canos-e-plataformas-de-indústria', '', 'inherit', 'closed', 'closed', '', '21-mercado-industrial-topo-2', '', '', '2023-06-22 16:31:51', '2023-06-22 19:31:51', '', 7752, 'https://beatz.com.br/wp-content/uploads/2023/06/21-Mercado-Industrial-TOPO.png', 0, 'attachment', 'image/png', 0), (8099, 13, '2023-06-22 16:33:23', '2023-06-22 19:33:23', '', 'mão-humana-e-robótica', '', 'inherit', 'closed', 'closed', '', '22-evolucao-do-marketing-topo-2', '', '', '2023-06-22 16:33:48', '2023-06-22 19:33:48', '', 7716, 'https://beatz.com.br/wp-content/uploads/2023/06/22-Evolucao-do-Marketing-TOPO.png', 0, 'attachment', 'image/png', 0), (8100, 13, '2023-06-22 16:35:13', '2023-06-22 19:35:13', '', 'empresas-se-conectando', '', 'inherit', 'closed', 'closed', '', '23-link-building-topo-2', '', '', '2023-06-22 16:35:27', '2023-06-22 19:35:27', '', 7697, 'https://beatz.com.br/wp-content/uploads/2023/06/23-Link-building-TOPO.png', 0, 'attachment', 'image/png', 0), (8101, 13, '2023-06-22 16:36:38', '2023-06-22 19:36:38', '', 'tiro-ao-alvo', '', 'inherit', 'closed', 'closed', '', '24-retargeting-topo-3', '', '', '2023-06-22 16:36:53', '2023-06-22 19:36:53', '', 7708, 'https://beatz.com.br/wp-content/uploads/2023/06/24-Retargeting-TOPO.png', 0, 'attachment', 'image/png', 0), (8102, 13, '2023-06-22 16:37:40', '2023-06-22 19:37:40', '', 'A nutrição de leads gera aumento nas vendas', '', 'inherit', 'closed', 'closed', '', '25-nutricao-de-leads-topo-2', '', '', '2023-06-22 16:38:20', '2023-06-22 19:38:20', '', 7633, 'https://beatz.com.br/wp-content/uploads/2023/06/25-Nutricao-de-LEADS-TOPO.png', 0, 'attachment', 'image/png', 0), (8103, 13, '2023-06-22 16:39:18', '2023-06-22 19:39:18', '', 'Inbound Marketing', '', 'inherit', 'closed', 'closed', '', '26-agencia-de-inblound-marketing-meio-2', '', '', '2023-06-22 16:39:33', '2023-06-22 19:39:33', '', 7617, 'https://beatz.com.br/wp-content/uploads/2023/06/26-Agencia-de-inblound-marketing-MEIO.png', 0, 'attachment', 'image/png', 0), (8104, 13, '2023-06-22 16:40:58', '2023-06-22 19:40:58', '', 'tiro-ao-alvo-com-palavra-benchmarking', '', 'inherit', 'closed', 'closed', '', '28-benchmark-topo-2', '', '', '2023-06-22 16:41:12', '2023-06-22 19:41:12', '', 7804, 'https://beatz.com.br/wp-content/uploads/2023/06/28-Benchmark-TOPO.png', 0, 'attachment', 'image/png', 0), (8113, 13, '2023-06-26 11:00:51', '2023-06-26 14:00:51', '', '12-1', '', 'inherit', '', 'closed', '', '12-1-2', '', '', '2023-06-26 11:00:51', '2023-06-26 14:00:51', '', 8027, 'https://beatz.com.br/wp-content/uploads/2023/06/12-1.png', 0, 'attachment', 'image/png', 0), (8116, 13, '2023-06-26 11:02:32', '2023-06-26 14:02:32', '', '2', '', 'inherit', '', 'closed', '', '2-6', '', '', '2023-06-26 11:02:32', '2023-06-26 14:02:32', '', 7996, 'https://beatz.com.br/wp-content/uploads/2023/06/2.png', 0, 'attachment', 'image/png', 0), (8118, 13, '2023-06-26 11:08:08', '2023-06-26 14:08:08', '', '4-2', '', 'inherit', '', 'closed', '', '4-2-2', '', '', '2023-06-26 11:08:08', '2023-06-26 14:08:08', '', 7919, 'https://beatz.com.br/wp-content/uploads/2023/06/4-2.png', 0, 'attachment', 'image/png', 0), (8120, 13, '2023-06-26 11:11:13', '2023-06-26 14:11:13', '', '9-1', '', 'inherit', '', 'closed', '', '9-1-2', '', '', '2023-06-26 11:11:13', '2023-06-26 14:11:13', '', 7991, 'https://beatz.com.br/wp-content/uploads/2023/06/9-1.png', 0, 'attachment', 'image/png', 0), (8123, 41, '2023-06-28 09:06:19', '2023-06-28 12:06:19', '\nMais um episódio do Beatz Podcast chegando, e dessa vez o tema é: “Triathlon e a carreira de atletas profissionais”. O que podemos tirar desse esporte que exige tanto dos atletas e transferir para o nosso dia a dia?
\n\n\n\nVamos entender tudo sobre o esporte e a carreira desses atletas com Hudson Silva, que conversou com o CEO da Beatz, Adriano Klumpp. O episódio está incrível, fique aí e confira esse bate-papo imperdível.
\n\n\n\nLinks úteis:
\n\n\n\nConfira nosso blog: https://beatz.com.br/blog/
\n\n\n\nE-books e materiais: https://beatz.com.br/materiais-ricos/
\n\n\n\nSiga a Beatz no Instagram: https://www.instagram.com/beatzdigital/
\n\n\n\n#Triathlon #Esportes #CarreiraEmEsportes #Beatz #MarketingDigital
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\n\n\n\nAlém disso, o Brasil está sendo muito bem representado na banca de jurados, totalizando 31 brasileiros que estão encarregados de analisar os cases de sucesso. Nosso país levou 92 troféus para casa nesta edição.
\n\n\n\nAs categorias são divididas entre:
\n\n\n\nConfira agora, a lista dos ganhadores de 2023:
\n\n\n\niPhone 14 | R.I.P. Leon | Apple
\n\n\n\nSuicidal Doesn\'t Always Look Suicidal
\n\n\n\nRELAX, IT\'S IPHONE – R.I.P. LEON
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nOCEAN SPRAY: Power your holiday
\n\n\n\nSKITTLES: Apologize the rainbow
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nVIVO: Buscapé. Back to the city of God.
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nADIDAS: The original impossible
\n\n\n\n\n\n\n\n\n\n\n\nDUTCH LOTTERY: Don\'t wait for luck to happen
\n\n\n\nALZHEIMER\'S SOCIETY: The ultimate vow
\n\n\n\nPOT NOODLE: Nothing fills a hole like pot noodle
\n\n\n\n\n\n\n\nAPPLE: Privacy on iphone - Data auction
\n\n\n\n\n\n\n\nSQUARESPACE: The singularity BTS
\n\n\n\n\n\n\n\n\n\n\n\nTUVALU: The first digital nation
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nBLOCKBUSTER: Until the bitter end
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nBRITISH AIRWAYS: A British original
\n\n\n\nLACOSTE: Bucket hat. Pink polo, Socks and sandals
\n\n\n\nHEINZ: Heinz ketchup fraud HONEST EGGS: Fitchix
\n\n\n\n\n\n\n\nSTELLA ARTOIS: The artois probability
\n\n\n\nMAKRO: Life extending stickers
\n\n\n\n\n\n\n\nCASTLE LAGER: Bread of the nation
\n\n\n\nUNIVERSITY ZUMBI DOS PALMARES: Receipts to keep fighting
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nHEINEKEN: The closer projections
\n\n\n\nNOTMILK: We didn\'t write this campaign
\n\n\n\n\n\n\n\nNETFLIX: Georgina\'s billboard
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nMICHELOB ULTRA: Runner 1, 3 and 4
\n\n\n\n\n\n\n\nMCDELIVERY: Kids, Office, Late Night
\n\n\n\nAPPLE: Ted Lasso Displays of Encouragement
\n\n\n\nCHANGE THE REF: Ballots Against Bullets
\n\n\n\nPOT NOODLE: Nothing fills a hole like pot noodle: Pot hole, postbox, snooker
\n\n\n\nVOLVO: Charging Porsche, BMW, Audi
\n\n\n\nCHANGE THE REF: The new recruits
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAMAZON PRIME: Ligue 1 symphony
\n\n\n\nWOMEN\'S AID: He\'s coming home
\n\n\n\n\n\n\n\n\n\n\n\nPERSIL: Let\'s wash away the taboo
\n\n\n\nANNAHAR NEWSPAPER: Newspappers inside the newspaper edition
\n\n\n\nSTELLA ARTOIS: The artois probability
\n\n\n\nNOTMILK: We didn\'t write this campaign
\n\n\n\nIKEA: The life collection Silver
\n\n\n\n\n\n\n\n\n\n\n\nPNC BANK: The 257 year calendar
\n\n\n\nFOTOGLOBAL: The one exhibition
\n\n\n\nCHANGE THE REF: Ballots against bullets
\n\n\n\n\n\n\n\n\n\n\n\nPNC BANK: The 257 year calendar
\n\n\n\n\n\n\n\nFOTOGLOBAL: The one exhibition
\n\n\n\nCHANGE THE REF: Ballots against bullets
\n\n\n\n\n\n\n\nCOCA COLA: Burger, Falafel, Pizza
\n\n\n\nLOTO: Headphones, Passport
\n\n\n\nCNN: Vladmir, Elon, Francis, Boris
\n\n\n\nVISION DU MONDE: The unshowable
\n\n\n\nUFSCPA: Baigrapher
\n\n\n\nMERCADO LIBRE: The best-seller constitution
\n\n\n\n\n\n\n\nBURGER KING: To go. As far as you can.
\n\n\n\n\n\n\n\n\n\n\n\nBLACK WOMEN FOR WELLNESS LA: Everything they didn\'t tell you
\n\n\n\nNATIVE WOMEN\'S ASSOCIATION OF CANADA: Change the bill
\n\n\n\n\n\n\n\nMAURICE BLACKBURN SOCIAL JUSTICE: Exhibit A-I
\n\n\n\nMERCADO LIBRE: Files of Freedom
\n\n\n\nPROGRESSIVE INSURANCE: Dr Rick will see you now
\n\n\n\nMUSKRAT MAGAZINE: Missing Matoaka
\n\n\n\nGOLDFISH: The snack that jingles back
\n\n\n\nMINISTRY OF FOREIGN AFFAIRS UKRAINE: Carol for Charity
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nVISIT SWEDEN: Spellbound by Sweden
\n\n\n\nHUSOVARNA: Happy Birthday from Earth
\n\n\n\nBABYSHOP: Frequencies of Peace
\n\n\n\nMUSKRAT MAGAZINE: Missing Mataoka
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nTIK TOK: Galvão Bueno\'s Million Voices
\n\n\n\n\n\n\n\n\n\n\n\nMICROSOFT: Adlam, an alphabet to preserve a culture
\n\n\n\nURIHI YANOMAMI: The cost of gold
\n\n\n\n\n\n\n\n\n\n\n\nAIZOME: Wastecare industrial waste
\n\n\n\nKOUSHI CHEMICAL INDUSTRY: Shellmet Know more about each case at adaily.co
\n\n\n\nMONCLER 70: The brand of extraordinary
\n\n\n\nDIGITAL YOUTH ICT ACADEMY: Dvicta
\n\n\n\nRAÇA MAGAZINE: The future is black
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nPLAZA VEA: Redesigning for e-nclusion
\n\n\n\nMAKRO: Life extending stickers
\n\n\n\nSERVICEPLAN: The new house of communication
\n\n\n\nBIMBO GROUP: The greatest guide to jochos & burgers
\n\n\n\nJARDIM SONORO: The unimaginable return
\n\n\n\nLIVE NATION / LUGER: The shuffle ticket
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nDOWN SYNDROME INTERNATIONAL: Kami
\n\n\n\nWOMEN HELPING WOMEN: Undercover
\n\n\n\nUNITED 24: The undeniable street view
\n\n\n\n\n\n\n\n\n\n\n\nRELATE: The hornicultural society
\n\n\n\n\n\n\n\n\n\n\n\nNIKE: Never done evolving feat Serena
\n\n\n\nSPOTIFY: Wrapped on plataforma experience
\n\n\n\nCONGRESSO EM FOCO: Transparency card
\n\n\n\n\n\n\n\nMUSKRAT MAGAZINE: Missing Matoaka
\n\n\n\nOHHH! FOUNDATION: FAQ you – An educational revolution
\n\n\n\nARTIFICIAL ROME GMBH: Legacy of tomorrow
\n\n\n\n\n\n\n\nDOWN SYNDROME INTERNATIONAL: Kami
\n\n\n\n\n\n\n\nGOOGLE: Black-owned friday 2023
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWOMEN HELPING WOMEN: Undercover
\n\n\n\n\n\n\n\nCASH IN CASH OUT: Pharrell 21 Savaée and tvler. the creator
\n\n\n\nSOS INTERNATIONAL: The rabbit hole
\n\n\n\n\n\n\n\nGIRLS NOT BRIDES: I\'m a criminal
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nROYAL ONTARIO MUSEUM: Immortal
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nVOIZ: The eyes / Left and right
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAUSTRALIA FOR UNHCR: The reluctant shantv
\n\n\n\n\n\n\n\nAPPLE: Relax, it\'s iphone - Action mode
\n\n\n\nPROSTATA CANCER UK: Ode to dads
\n\n\n\nVIVO: Buscapé. Back to the citv of God
\n\n\n\n\n\n\n\n\n\n\n\nKENDRICK LAMAR: The heart part 5
\n\n\n\n\n\n\n\nMICROSOFT: Adlam. an alphabet to preserve a culture
\n\n\n\nSTIR: Untangling the politics of hair
\n\n\n\n\n\n\n\n\n\n\n\nBRITISH AIRWAYS: A British original
\n\n\n\nDYSLEXIA SCOTLAND: There\'s nothing comic about dyslexia
\n\n\n\n\n\n\n\nCHICAGO INTERNATIONAL FILM FESTIVAL: Festival poster / Questions
\n\n\n\n\n\n\n\nRELATE: The hornicultural society
\n\n\n\nLEVI\'S: The greatest story ever worn
\n\n\n\n\n\n\n\nAPPLE: Ted Lasso Displays of Encouragement
\n\n\n\nFOTOGLOBAL: The one exhibition
\n\n\n\nRAÇA MAGAZINE: The future is black
\n\n\n\nDIABLO IV: The cathedral of diablo
\n\n\n\n\n\n\n\nCHANGE THE REF: Ballots Against Bullets
\n\n\n\n\n\n\n\nTHE AD MUSEUM TOKYO: Beautiful panic
\n\n\n\nQUILMES: Coincidences World Cup Can
\n\n\n\n\n\n\n\nLACOSTE: Bucket hat. Pink polo. Socks and sandals
\n\n\n\nTEXAS CIVIL RIGHT PROJECT: I... Voted
\n\n\n\nDOLE SUNSHINE: The unforbidden fruit
\n\n\n\nFLOCK FREIGHT: How much is a sh*tload?
\n\n\n\n\n\n\n\n\n\n\n\nRENAULT: Time-fighters program
\n\n\n\nSTELLA ARTOIS: The artois probability
\n\n\n\nSHOW RACISM THE RED CARD: Fabric of England
\n\n\n\nPEDIPOS YA: World cup delivery
\n\n\n\nCONGRESSO EM FOCO: Transparency card
\n\n\n\nTESTICULAR CANCER SOCIETY: Wall street balls
\n\n\n\n\n\n\n\nSKIP THE DISHES: Inflation cookbook
\n\n\n\nGIRLS WHO CODE GIRLS NIKE: Never done evolving feat Serena
\n\n\n\nMICHELOB ULTRA: Mcenroe vs Mcenroe
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nPHILADELPHIA CREAM CHESSE: The tax free bagel
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nCONGRESSO EM FOCO: Transparency card
\n\n\n\n\n\n\n\nMERCADO LIBRE: The best-seller constitution
\n\n\n\nPEDIDOS YA: World cup delivery
\n\n\n\nTEAM HEROINE: Correct the internet
\n\n\n\nCOLUMBIA JOURNALISM REVIEW: Are you press worthv?
\n\n\n\n\n\n\n\nRENAULT: Time-fighters program
\n\n\n\nTESTICULAR CANCER SOCIETY: Wall street balls
\n\n\n\n\n\n\n\nPALMARES: Receipts to keep fighting
\n\n\n\nKOREAN NATIONAL POLICE: Knock Knock
\n\n\n\nTRANSKLAR E.V / ROSA STRIPPE: Saved memories
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nSKIP THE DISHES: Inflation cookbook
\n\n\n\nMAURICE BLACKBURN SOCIAL JUSTICE: Exhibit A-I
\n\n\n\n\n\n\n\n\n\n\n\nTEAM HEROINE: Correct the internet
\n\n\n\nSALVATION ARMY: Message from the other front
\n\n\n\nRELATE: The hornicultural society
\n\n\n\n\n\n\n\nBLOCKBUSTER: Until the bitter end
\n\n\n\nCHANGE THE REF: Joaquin\'s first school shooting
\n\n\n\n\n\n\n\nPARTNERS LIFE: The last performance
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nPEDIDOS YA: World cup delivery
\n\n\n\n\n\n\n\nBLOCKBUSTER: Until the bitter end
\n\n\n\n\n\n\n\nMCDONALD\'S: A promo no body\'s heard of
\n\n\n\n\n\n\n\nCLEARTRIP: Or travel on cleartrip
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nVIVO: Buscapé. Back to the city of god.
\n\n\n\nFOUNDATION TO COMBAT ANTISEMITISM: Stand up to jewish hate - Blue square
\n\n\n\nBRITISH HEART FOUNDATION: Heart stopping
\n\n\n\nMINISTRY OF FOREIGN AFFAIRS UKRAINE: Carol for charity
\n\n\n\nBABYSHOP: Frequencies of Peace
\n\n\n\nLGBT ASSOCIATION: The folded newspaper
\n\n\n\nMUSTI GROUP: Be aware of the dogs
\n\n\n\nTHE MEXICAN RED CROSS: Donate siren
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nBORUSSIA: A hand ball that could save your life
\n\n\n\nTRANSPARENCY INTERNATIONAL: The currencv of corruption
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nZIKARON BASLON: Fighting to remember
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nBUDWEISER: The billboard is yours to take
\n\n\n\n\n\n\n\n\n\n\n\nCZECH INSURANCE: The 13 minutes national delay day
\n\n\n\n\n\n\n\nDOVE: Thumbstopping beauty biases
\n\n\n\nZIKARON BASLON: Fighting to remember
\n\n\n\n\n\n\n\nSKITTLES: Apologize the rainbow
\n\n\n\n\n\n\n\n\n\n\n\nCOLUMBIA JOURNALISM REVIEW: Are vou press worthy?
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nMERCADO LIBRE: The best-seller constitution
\n\n\n\nDOWN SYNDROME INTERNATIONAL: Kami
\n\n\n\n\n\n\n\nPHILADELPHIA CREAM CHESSE: The tax free bagel
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nSWIGGY: Why is this a swiggv ad?
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nFOUNDATION TO COMBAT ANTISEMITISM: Stand up to jewish hate - Blue square
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nSTELLA ARTOIS: Uncomfortable food
\n\n\n\nEQUINOX: We don\'t speak january[B1]
\n\n\n\n\n\n\n\n\n\n\n\nTHE VIF NETWORK: #Unexaminable
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nPEDIDOS YA: World cup delivery
\n\n\n\n\n\n\n\nPRIME VIDEO: Who - A thread movie
\n\n\n\n\n\n\n\nFLASH: Cashback for vour jersey\'s back
\n\n\n\n\n\n\n\nJANE/FINCH COMMUNITY CENTRE: Bill it to Bezos
\n\n\n\nNETFLIX: Wednesdav hates marketing
\n\n\n\nAUSTRALIANS FOR UNHCR: The reluctant shanty
\n\n\n\n\n\n\n\nVOILÀ BY SOBEYS: Trending 2 table
\n\n\n\n\n\n\n\nCOORDOWN: Ridiculous excuses not to be inclusive
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nTHE VIP NETVVORK: #Unexaminable
\n\n\n\nAPPLE: Apple music Super Bowl halftime show Rihanna
\n\n\n\n\n\n\n\n\n\n\n\nMAYBELLINE: Through their eyes
\n\n\n\nFENTY BEAUTY: Match stix snatch
\n\n\n\n\n\n\n\nAPPLE: Call me with timothee chalamet
\n\n\n\n\n\n\n\nNON-VIOLENCE PROJECT: Follow their leader
\n\n\n\nZIKARON BASLON: Fighting to remember
\n\n\n\nSWIGGY: Why is this a swiggy ad?
\n\n\n\n\n\n\n\nMCDONALD\'S: Raise your arches
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nNIKE: Never done evolving feat Serena
\n\n\n\nFIVE STAR: The movies that made (from) us
\n\n\n\n\n\n\n\nPRICELINE: Go to your happy price
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nBUDWEISER: Atura o baile[B2] [B3]
\n\n\n\n\n\n\n\n\n\n\n\nCLASH OF CLANS: Clash from the past
\n\n\n\nNIKE: Nike FC presents the footballverse
\n\n\n\n\n\n\n\nDUOLINGO: High valvrian lessons
\n\n\n\nSKITTLES: Apologize the rainbow
\n\n\n\n\n\n\n\nSOS CHILDREN\'S VILLAGES: Chatpat
\n\n\n\nMERCADO PAGO: Inflation proof prize
\n\n\n\nCOCA-COLA: Christmas Always finds its way
\n\n\n\nMUSIC VIBE & FUN TICKET: Blind seats
\n\n\n\nMUSKRAT MAGAZINE: Missing Matoaka
\n\n\n\nMICHELOB ULTRA: McEnroe vs Mcenroe
\n\n\n\n\n\n\n\n\n\n\n\nAPPLE: Call me with Timothee Chalamet
\n\n\n\n\n\n\n\n\n\n\n\nTHIS IS L: Long life of ladies
\n\n\n\nPARTNERS LIFE: The last performance
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nCLASH OF CLANS: Clash from the past
\n\n\n\nZIKARON BASLON: Fighting to remember
\n\n\n\n\n\n\n\nBATTLEGROUND MOBILE: Machinegun mouth
\n\n\n\nPLAYSTATION: Plav has no limits feat. Kenshi yonezu
\n\n\n\nWORLD OF WARCRAFT: The taiwanese world of warcraft
\n\n\n\nENTEROGERMINA: Ready player mom
\n\n\n\n\n\n\n\nFRANK\'S REDHOT: The floor is flava
\n\n\n\n\n\n\n\nWENDY\'S: Super Wendv\'s world
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nBURGER KING: Burger glitch[B4]
\n\n\n\n\n\n\n\n\n\n\n\nMICHAEL KIWANUKA: Beautiful life
\n\n\n\nCASH IN, CASH OUT: Pharrell 21. Savage and tvler, the creator
\n\n\n\nTIKTOK: Rosalia motomami live experience on Tiktok
\n\n\n\nAPPLE: Apple music Super Bowl halftime show Rihanna
\n\n\n\nMERCADO LIBRE: Files of Freedom
\n\n\n\n\n\n\n\nTHE ASAHI SHIMBUN: Journa-rhythm
\n\n\n\nBABYSHOP: Frequencies of Peace
\n\n\n\nAPPLE: Fursat / Shot on iphone 14 pro
\n\n\n\n\n\n\n\nSPOTIFY: Spotify presents: FC Barcelona x Motomami
\n\n\n\nLIVE NATION / LUGER: The shuffle ticket
\n\n\n\nWE ARE WARRIORS: Waw: through the fire
\n\n\n\nNIKE: Nike FC presents the football verse
\n\n\n\n\n\n\n\n\n\n\n\nADIDAS: X Speedportal Rick & Morty
\n\n\n\nCORONA: Second opportunity league
\n\n\n\nMAJOR LEAGUE BASEBALL: Las Diablillas
\n\n\n\n\n\n\n\nANYTIME FITNESS: Anytime anytime
\n\n\n\nA.L.M.A. / RACING CLUB: The name confusion
\n\n\n\nUNDER ARMOUR: Tom Brady\'s Letter
\n\n\n\nHEINEKEN: Nobodv watches women football
\n\n\n\n\n\n\n\nHEROES OF TODAY PLATFORM: Mother
\n\n\n\nPEDIDOS YA: World cup delivery
\n\n\n\nKOREAN NATIONAL POLICE: Knock Knock
\n\n\n\n\n\n\n\nMUSKRAT MAGAZINE: Missing Matoaka
\n\n\n\n\n\n\n\nMICROSOFT: Adlam, an alphabet to preserve a culture
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nSTELA ARTOIS: The artois probability
\n\n\n\n\n\n\n\nCHANGE THE REF: Children\'s museum
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nPENGUIM: Portuguese (re) constitution
\n\n\n\nCHERNIGIVSKE: The beer with a ukrainian heart
\n\n\n\nAEROMEXICO Borderless weddings
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nCORONA: 900 minutes for equality
\n\n\n\n\n\n\n\n\n\n\n\nLAY\'S: Champions league crashers
\n\n\n\n\n\n\n\nMOLSON COORS: The high stakes beer ad
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nPHILADELPHIA CREAM CHESSE: The tax free bagel
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nCOLUMBIA JOURNALISM REVIEW: Are you press worthy?
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nMICROSOFT: Adlam, an alphabet to preserve a culture
\n\n\n\nDOT INCORPORATION: Dot pad. The first smart tactile graphics display
\n\n\n\n\n\n\n\n\n\n\n\nKOUSHI CHEMICAL INDUSTRY: Shellmet
\n\n\n\nHUNGERSTATION: The subconscious order
\n\n\n\nJANE/FINCH COMMUNITY CENTRE: Bill it to Bezos
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nKOUSHI CHEMICAL INDUSTRY: Shellmet
\n\n\n\nARIEL: Making inaccessible accessible
\n\n\n\nCONGRESSO EM FOCO: Transparency card
\n\n\n\nPEDIDOS YA: World cup delivery
\n\n\n\nCONGRESSO EM FOCO: Transparency card
\n\n\n\nSKIP THE DISHES: Inflation cookbook
\n\n\n\n\n\n\n\nMCDONALD’S: Deals stuck in time
\n\n\n\nCAPAXIA: Rainbow washing detector
\n\n\n\n\n\n\n\nPLAZA VEA: Redesigning for e-inclusion
\n\n\n\nKOREAN NATIONAL POLICE: Knock Knock
\n\n\n\nASOCIACION URUGUYA DE FUTBOL: AUF Equality Cup
\n\n\n\nBLACK WOMEN FOR WELLNESS LA: Everything they didn’t tell you
\n\n\n\nSTELLA ARTOIS: Uncomfortable food
\n\n\n\n\n\n\n\n\n\n\n\nSFBO FRENCH-BRAZILIAN SOCIETY OF ONCOLOGY: Dogs without border
\n\n\n\nMICROSOFT: Adlam, na alphabet to preserve a culture
\n\n\n\nTEAM HEROINE: Correct the internet
\n\n\n\nLAY\'S: The biochar project by Lay’s
\n\n\n\nTHE GOVERNMENT OF TUVALU: The first digital nation
\n\n\n\n\n\n\n\nMAURICE BLACKBURN SOCIAL JUSTICE: Exhibit A-I
\n\n\n\n\n\n\n\nRON FINLEY PROJECT: The people\'s treasurv
\n\n\n\nUNSEEN UK: Ukraine welcome text
\n\n\n\n\n\n\n\n\n\n\n\nCENTELSA BY NEXANS: Self-sufficient food cart
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nPARTNERS LIFE: The lasr performance
\n\n\n\nMEMORIAL SLOAN KETTERING CANCER CENTER: Working with cancer
\n\n\n\nRELATE: The hornicultural society.
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nMONTEFIORE EINSTEIN: The holidav train
\n\n\n\nDOT INCORPORATION: Dot pad. The first smart tactile graphics display
\n\n\n\nALIBABA HEALTH: Alibaba health font
\n\n\n\nVIIV HEALTHCARE: Daniel’s apartment
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nTHE EXTRA STEP INITIATIVE: The soot life expectancy
\n\n\n\nMIND: If this speaks to you (Lola)
\n\n\n\nASOCIACION DE ALZHEIMER PUERTO RICO: Jingle therapy
\n\n\n\nMEMORIAL SLOAN KETTERING: Working with cancer - Monday
\n\n\n\n\n\n\n\nROMANIA: The most beautiful dental clinic in the world
\n\n\n\nMEMORIAL SLOAN KETTERING CANCER CENTER: Working with cancer
\n\n\n\nTHE CHRYSALIS INITIATIVE: Inequality you can’t ignore
\n\n\n\nHORIZON THERAPEUTICS: The outside in experiment
\n\n\n\n\n\n\n\n\n\n\n\nDISEASE AWARENESS: Urgency anonymous
\n\n\n\nHORIZON THERAPEUTICS: Toxic portraits
\n\n\n\nLENALIDOMIDE: Picture the daya ahead (patient booklet)
\n\n\n\n\n\n\n\n\n\n\n\nMADRID FUSION: Invaluable food
\n\n\n\nMAGAZINE LUIZA: Lu from Magalu
\n\n\n\nJOHN LEWIS: Home of thoughtful gifting
\n\n\n\nSKITTLES: Apologize the rainbow
\n\n\n\n\n\n\n\nCORONA: Plastic fishing tournament
\n\n\n\n\n\n\n\nUNESCO X POLYCAM: Backup Ukraine
\n\n\n\n\n\n\n\nM&M\'S: Spokescandies on pause
\n\n\n\n\n\n\n\n\n\n\n\nPARTNERS LIFE: The last performance
\n\n\n\nWENDY\'S: Still fresh, never frozen
\n\n\n\nANNAHAR NEWSPAPER: The elections edition
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nMERCADO LIBRE: The best-seller constitution
\n\n\n\nUNESCO X POLYGRAM: Backup Ukraine
\n\n\n\nTHE GOVERNMENT OF TUVALU: The first digital nation
\n\n\n\nNós esperamos que você tenha aproveitado a leitura e tire um tempo para assistir e se inspirar!
\n\n\n\nSe quiser continuar informado sobre o universo do marketing, continue de olho no blog da Beatz e aproveite dicas, tendências e novidades!
\n\n\n\nCom o slogan \"comunicação que muda o seu mundo\", a agência Beatz volta às redes sociais com nova campanha que visa ressaltar a pessoalidade e personalização das estratégias de comunicação. Desse modo, fugindo das novas tendências que estimulam o uso de Inteligência Artificial para a produção de conteúdo.
\n\n\n\nCom isso, a Beatz visa estabelecer um cenário seguro para os seus clientes e aqueles que acompanham as suas redes em busca de aprimoramento profissional. Além disso, o vídeo tem como objetivo enfatizar a criatividade humana, principalmente, no que se refere a comunicação e estratégia.
\n\n\n\nConfira algumas das características da produção, publicada em suas redes sociais!
\n\n\n\nNos últimos tempos, muito se discute a respeito do papel que a Inteligência Artificial exerce ou pode exercer em diversos tipos de profissões. No cerne dessa discussão, está a substituição de profissionais das mais variadas áreas, tanto técnicas quanto criativas.
\n\n\n\nAo mesmo tempo em que muitos defendem o uso dessa ferramenta para a otimização de algumas tarefas e aumento da produtividade, pesquisas indicam que existe o risco de que a tecnologia tome o lugar de inúmeros profissionais. Entretanto, possibilita a criação de outros inúmeros cargos.
\n\n\n\nCom isso em mente, chegamos em um ponto muito importante: a criatividade. Até que ponto a inteligência artificial pode auxiliar no processo de criação?
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/07/robo-tem-alma-meio.png\")
De acordo com uma pesquisa feita pela revista Super Interessante, a inteligência artificial tem sido uma forte aliada de inúmeros profissionais, e os dados indicam que o aumento de produtividade na área de atendimento ao consumidor, chegou em 14%.
\n\n\n\nIsso desperta o medo de que esses empregos sejam totalmente dominados pela IA. Entretanto, algo que esses dados também revelam é a necessidade do fator humano que, em geral, está envolvido no uso correto desses mecanismos.
\n\n\n\nDesse modo, dando mais personalidade às estratégias de comunicação e entregando maior pessoalidade, principalmente aos processos que envolvem o diálogo com consumidores, como o caso do estudo citado acima.
\n\n\n\nA inteligência artificial chega para somar aos processos de marketing, porém, não toma o lugar daquilo que é o pilar para tudo que fazemos, tornar marcas cada vez mais próximas do seu público e fazer com que elas conquistem o seu espaço na internet.
\n\n\n\nIsso exige criatividade, personalidade e pensamento estratégico, algumas das muitas caracteristicas que somente um profissional da área pode portar. Confiar na inteligência artificial é um passo que todos teremos que dar, mas, não obrigatoriamente um salto.
\n\n\n\nPor isso, o vídeo publicado nas redes sociais da Beatz busca trazer o que realmente importa para a tela: o fator humano.
\n\n\n\nConfira mais sobre a visão da Beatz através da campanha publicada em suas redes sociais, ou veja no vídeo abaixo.
\n\n\n\nNo episódio de hoje do Beatz Podcast, vamos entrevistar o expert em UX Writing, Marcelo Brick, que vai falar tudo sobre a área, além de revelar algumas dicas para tornar a sua estratégia de conteúdo mais amigável ao usuário!
\n\n\n\nEntão, não sai daí, porque o episódio está imperdível! Não se esqueça de ativar as notificações para não perder os próximos lançamentos aqui do nosso canal oficial. Lembre-se, também, de acompanhar as nossas redes sociais, para ficar por dentro das novidades do marketing e sobre as nossas produções.
\n\n\n\nLinks úteis:
\n\n\n\nConfira nosso blog: https://beatz.com.br/blog/
\n\n\n\nE-books e materiais: https://beatz.com.br/materiais-ricos/
\n\n\n\nSiga a Beatz no Instagram: https://www.instagram.com/beatzdigital/
\n\n\n\n#UX #CriaçãoDeConteúdo #UXWriter #Beatz #MarketingDigital
\n', 'UX Writer com Marcelo Brick - PODCAST #80', '', 'publish', 'closed', 'closed', '', 'ux-writer-com-marcelo-brick-podcast-80', '', '', '2023-07-05 09:03:46', '2023-07-05 12:03:46', '', 0, 'https://beatz.com.br/?post_type=podcast&p=8199', 0, 'podcast', '', 0), (8200, 41, '2023-07-05 08:56:03', '2023-07-05 11:56:03', '', 'Thumb site', '', 'inherit', 'closed', 'closed', '', 'thumb-site-36', '', '', '2023-07-05 08:56:24', '2023-07-05 11:56:24', '', 8199, 'https://beatz.com.br/wp-content/uploads/2023/07/Thumb-site.png', 0, 'attachment', 'image/png', 0), (8201, 41, '2023-07-05 08:56:53', '2023-07-05 11:56:53', '', 'Spotify', '', 'inherit', 'closed', 'closed', '', 'spotify-41', '', '', '2023-07-05 08:57:11', '2023-07-05 11:57:11', '', 8199, 'https://beatz.com.br/wp-content/uploads/2023/07/Spotify.png', 0, 'attachment', 'image/png', 0), (8202, 41, '2023-07-05 09:02:33', '2023-07-05 12:02:33', '\"MP3\". Lançado: 2023.', 'MP3', '', 'inherit', 'closed', 'closed', '', 'mp3-20', '', '', '2023-07-05 09:02:43', '2023-07-05 12:02:43', '', 8199, 'https://beatz.com.br/wp-content/uploads/2023/07/MP3.mp3', 0, 'attachment', 'audio/mpeg', 0), (8210, 22, '2023-07-06 14:06:33', '0000-00-00 00:00:00', '\nConvenhamos que implementar uma rotina de backup de dados não é mais suficiente para garantir que a sua empresa esteja segura. Afinal, mesmo pensando no quanto essa estratégia pode te ajudar, existem muitos outros pontos a serem considerados nesse processo.
\n\n\n\nPara isso, surge o serviço de Backup Gerenciado, que torna a estratégia mais complexa e abrangente. Desse modo, assegurando uma ampla segurança para os dados armazenados pela sua empresa.
\n\n\n\nAtravés de serviços consolidados, softwares compatíveis com as necessidades da sua empresa e um planejamento pensado para a infraestrutura do seu negócio, é possível atribuir ainda mais segurança as etapas de backup aplicadas atualmente.
\n\n\n\nDesse modo, excluindo dessa equação os riscos de dados corrompidos ou, então, perca de informações em casos de incidentes.
\n\n\n\nO maior destaque dessa solução, está na gestão eficiente dos recursos e dados armazenados, evitando que informações sejam perdidas no processo e facilitando a recuperação eficiente em casos que seja necessário esse tipo de intervenção.
\n\n\n\nPor isso, no artigo de hoje, você vai aprender tudo sobre Backup Gerenciado e a melhor forma de aplica-lo na rotina do seu negócio. Boa leitura!
\n\n\n\nSabemos então, que o processo de backup gerenciado, estende as soluções dessa prática para além dos resultados. Desse modo, garantindo segurança em todas as etapas envolvendo a estratégia. Mas afinal, como isso pode ser aplicado na prática?
\n\n\n\nO principal destaque, quando falamos em uma estratégia de backup que vai além do armazenamento automático dos dados do seu cliente, está na gestão eficiente dos recursos envolvidos.
\n\n\n\nAssim, existe a necessidade inerente ao processo, de que o profissional responsável combine as ferramentas certas para que o procedimento seja realizado de maneira a priorizar a segurança, agilidade e monitoramento próximo.
\n\n\n\nDessa maneira, fazendo com que o seu cliente enxergue ainda mais o valor de uma estratégia bem definida de backup gerenciado.
\n\n\n\nPara isso, o processo deve envolver o monitoramento dos processos, a definição da melhor estratégia com base na observação e por fim, a validação do backup.
\n\n\n\nUm ponto muito importante em todo esse processo, está na gestão eficiente dos processos. Desse modo, há a garantia de que todos os dados possam ser recuperados integralmente e de maneira eficiente, sempre que o seu cliente precisar deles.
\n\n\n\nINCORPORAR VÍDEO
\n\n\n\nBackup, backup, backup. Seguir as boas práticas do 3x2x1, é a melhor forma de garantir maior flexibilidade, escalabilidade e disponibilidade de dados. Para que, dessa forma, você garanta maiores índices de segurança para o seu cliente.
\n\n\n\nVocê pode até estranhar em um primeiro momento. Mas, essa é uma dica que está salvando inúmeras empresas do risco de perca de dados.
\n\n\n\nA regra 3x2x1 é um processo que estabelece um padrão de segurança para o procedimento de backup. Para isso, determina-se que sejam feitas 3 cópias das informações em questão, sendo duas em diferentes tipos de mídia, como o caso do armazenamento em nuvem e em mídia física e uma delas, esteja fora do ambiente corporativo.
\n\n\n\nDesse modo, você atribui mais segurança aos processos de backup gerenciado, por não depender de apenas um método de armazenamento.
\n\n\n\nOferecer segurança, agilidade e resultados satisfatórios na recuperação de dados é o papel principal de um MSP, principalmente quando o assunto é armazenamento de dados. Mas, se você ainda não está convencido de que o backup gerenciado pode te ajudar na oferta de serviços ainda mais eficientes, separamos algumas vantagens que podem te fazer mudar de ideia.
\n\n\n\nAcompanhe!
\n\n\n\nErros sistêmicos, falhas técnicas ou ataques intencionais realizados por cibercriminosos, tudo isso pode afetar drasticamente a operação de um negócio. Por isso, oferecer soluções que potencializem a recuperação ágil e eficiente de dados, pode ser um diferencial que o seu cliente está buscando.
\n\n\n\nDesse modo, atender as práticas de DR (Disaster Recovery), ou Recuperação de Desastre, é fundamental para uma estratégia consolidada de backup gerenciado.
\n\n\n\nPara isso, a gestão eficiente dos recursos de backup auxilia nas boas práticas de DR, facilitando o mapeamento de vulnerabilidades e agilizando o processo de recuperação através do cloud computing (caracterizado pela disponibilização de CDR (Recuperação de Desastre na Nuvem)).
\n\n\n\nAlém é claro, de ter a disposição a possibilidade de consultoria, através da gestão próxima dos serviços envolvendo o armazenamento de dados.
\n\n\n\nA gestão de uma estratégia de backup ainda potencializa a recuperação de dados, através da adaptabilidade do procedimento. Isso porque, conta com a vantagem de possuit flexibilidade operacional, assim, se adaptando as necessidades do cliente.
\n\n\n\nDesse modo, você pode determinar ações para resgatar informações, com base naquilo que o seu cliente precisar. Assim, proporcionando maior agilidade e desempenho em casos que ofereçam riscos de prejuízo financeiro ou de outras diversas naturezas.
\n\n\n\nIsso porque, o backup gerenciado vai além de uma simples cópia dos dados de uma empresa, abrangendo também, a garantia de que esses dados estejam disponíveis o mais rápido possível, quando necessários.
\n\n\n\nPara isso, as organizações podem escolher entre uma vasta lista de serviços, como backups sob demanda ou agendados, evitar que dados sejam duplicados e opções de retenção adaptadas às necessidades específicas do negócio.
\n\n\n\nDesse modo, proporcionando ao seu cliente uma maior escalabilidade, pois, permite que ele determine rapidamente a quantidade de dados que precisa, sem a necessidade de investimentos em outros softwares ou hardware.
\n\n\n\nOtimizar a rotina da sua equipe, é outra vantagem que o backup gerenciado pode proporcionar. Isso porque, através da automação de determinados processos, através das ferramentas certas, é possível estabelecer um melhor atendimento de chamados, bem como, focar no monitoramento dos resultados e processos.
\n\n\n\nAssim, potencializando ainda mais os resultados que você obtém, ao implementar o serviço de backup gerenciado. Além disso, através dessa vantagem, é possível unir diversas ferramentas para que assim, seu time possa oferecer soluções ainda mais abrangentes.
\n\n\n\nCredibilidade, autoridade e confiança. Esses são alguns dos objetivos que todo MSP quer conquistar no mercado de tecnologia da informação. Mas, como fazer isso?
\n\n\n\nEssa é a verdadeira pergunta que deve ser respondia neste tópico. Afinal, vimos até aqui, que o serviço de backup gerenciado, pode otimizar a sua rotina e, acima de tudo, oferecer soluções ainda mais eficientes para o seu cliente.
\n\n\n\nDesse modo, se você deseja conquistar espaço no mercado no qual está inserido, apostar na solução certa é fundamental para concluir essa etapa de maneira rápida e eficiente.
\n\n\n\nPara isso, como vimos anteriormente, é preciso estar em conformidade com as expectativas postas em um MSP de sucesso. Assim, oferecer soluções ágeis de backup, bem como, suporte especializado, são algumas das formas de abrir o caminho para o sucesso da sua empresa.
\n\n\n\nSabemos que o backup gerenciado é a junção de serviço, estratégia e ferramentas, desse modo, torna-se essencial conciliar esses tópicos, da melhor maneira possível, para garantir resultados satisfatórios para os seus clientes.
\n\n\n\nAssim, potencializando as chances de ser reconhecido no mercado, através da qualidade do seu trabalho.
\n\n\n\nComo sabemos, a junção de processos esquematizados com base na realidade cotidiana do seu cliente, é a chave para uma gestão eficiente. O backup gerenciado, traz essa solução para as estratégias de armazenamento de dados.
\n\n\n\nDesse modo, classifica todas as etapas, fundamentais para a conclusão do procedimento, e determina de maneira estratégica, como cada uma delas pode impactar no resultado final.
\n\n\n\nSabemos também, que o backup gerenciado combina ferramentas tecnológicas para automatizar a rotina de serviços técnicos. Assim, proporcionando maior liberdade para a equipe realizar processos de monitoramento.
\n\n\n\nAtravés desse tipo de gestão, é possível atribuir ainda mais atenção a processos de validação, além de possibilitar a avaliação constante dos demais processos que envolvem a estratégia de armazenamento de dados.
\n\n\n\nAssim, entregando maior confiabilidade e segurança ao seu cliente, bem como, a certeza de que ele terá essas informações sempre a sua disposição.
\n\n\n\nQualificação da sua equipe, monitoramento constante e planejamento são apenas algumas das práticas que podem ser somadas a sua solução de backup gerenciado. Isso tudo para melhorar ainda mais os resultados que você pode apresentar ao seu cliente.
\n\n\n\nA seguir, listamos algumas das práticas que podem aprimorar ainda mais a segurança e eficiência dos seus serviços. Confira!
\n\n\n\nPara saber como prosseguir com o seu projeto de backup gerenciado, é preciso entender o desempenho que você obtém com a sua estratégia atual. Desse modo, podendo concluir com base em dados concretos os passos a serem percorridos.
\n\n\n\nPor isso, durante o planejamento inicial, determine as principais informações que vão te ajudar a mensurar os resultados a partir do momento que você implementar a sua estratégia de gerenciamento de backups.
\n\n\n\nEstabeleça uma rotina de monitoramento constante. Afinal, como vimos no decorrer deste artigo, essa é uma peça fundamental para o desenvolvimento de uma estratégia de backup gerenciado.
\n\n\n\nFaça isso com o apoio de ferramentas tecnológicas, mas, acima de tudo, esteja presente no cotidiano de backups das empresas que você atende. Esse tipo de solução chega justamente para otimizar a sua rotina e permitir que a sua equipe se prontifique a realizar esse tipo de análise.
\n\n\n\nEsquematizar os processos realizados, tanto pela sua empresa quanto pelo seu cliente, é fundamental para que você visualize tudo aquilo que possa impactar nos resultados obtidos com a estratégia de backup gerenciado.
\n\n\n\nDesse modo, tenha em mão todas as informações relevantes para a constituição do seu trabalho, como: os processos da cadeia de valor da empresa, identificações de causa e efeito, partes envolvidas, bem como, tudo aquilo que possa te ajudar a entregar serviços de monitoramento e consultoria cada vez melhores.
\n\n\n\nE se você tivesse a sua disposição uma solução completa de proteção de dados para servidores, dispositivos e Microsoft 365 com backup, recuperação de desastres e arquivamento?
\n\n\n\nAgora que você sabe que o Backup Gerenciado é a chave para mais segurança e qualidade nos serviços prestados pela sua empresa, chegou o momento de conhecer a ferramenta que pode te ajudar a atender a todos os requisitos que você viu neste artigo.
\n\n\n\nO Cove Data Protection pode entregar tudo que você precisa para otimizar os processos de backup, monitoramento, validação de dados e recuperação.
\n\n\n\nCom o intuito de proporcionar maior praticidade e economia para a sua empresa, o Cove Data Protection concentra todos os recursos que você precisa em 1 único painel intuitivo. Assim, facilitando o acesso as ferramentas de monitoramento e arquivamento.
\n\n\n\nAlém disso, essa solução não exige a compra de hardwares complementares, ou seja, nada de investimentos complementares para aplicar a ferramenta.
\n\n\n\nO Cove Data Protection ainda conta com tecnologia True Delta, que possibilita a desduplicação de arquivos, bem como, a sua compressão. Desse modo, otimizando os recursos disponíveis para atender os seus clientes.
\n\n\n\nAssim, através do rastreamento de modificação em nível de byte entre os backups, apenas os dados com modificações são enviados via WAN. Ou seja, minimiza o consumo e limitação de largura de banda.
\n\n\n\nMas, o Cove Data Protection vai além e possibilita recuperações flexíveis, segurança de ponta a ponta, compatibilidade com Microsoft 365, além de ser projetado para a nuvem.
\n\n\n\nQue tal saímos da teoria e partirmos para a prática? Hoje você pode realizar o teste gratuito do Cove Data Protection acessando o nosso site agora mesmo.
\n\n\n\nChegou o momento de revolucionar seu backup e a proteção de dados dos seus clientes. Faça o seu primeiro backup em apenas 15 minutos.
\n\n\n\nNão se esqueça de nos acompanhar nas redes sociais e acompanhar o blog da ADDEE para ter acesso a inúmeras dicas para potencializar os serviços de backup oferecidos pela sua empresa.
\n', 'Backup Gerenciado: saiba como ele funciona na prática!', '', 'draft', 'closed', 'open', '', '', '', '', '2023-07-06 14:06:33', '2023-07-06 17:06:33', '', 0, 'https://beatz.com.br/?p=8210', 0, 'post', '', 0), (8211, 22, '2023-07-07 15:35:30', '2023-07-07 18:35:30', '\nVocê já deve estar cansado de ouvir a frase \"as redes sociais estão em constante mudança\". Isso é uma verdade absoluta entre os profissionais que utilizam as plataformas, e nunca se comprovou tanto como agora. Acontece que muitos não estão gostando do direcionamento tomado por Elon Musk na direção do Twitter. Esse fato abriu espaço para uma competição entre as redes sociais que querem adotar o mesmo formato que vemos no passarinho azul.
\n\n\n\nCom isso, já está entre nós a mais nova rede social, Threads. Conectada ao Instagram, a plataforma promete ser o novo Twitter e, definitivamente, já se provou capaz de tomar esse lugar. Hoje, vamos trazer neste artigo, todos os detalhes sobre a sua criação, os planos para a plataforma e as estratégias que já estão sendo feitas a partir do que vimos até agora.
\n\n\n\nConfere aí!
\n\n\n\nParece até o começo de uma piada, não é mesmo? Mas, isso se transformou em uma realidade de bilhões de dólares. Com o meme recente envolvendo o convite para uma luta livre em Las Vegas, de Elon Musk ao CEO da Meta (empresa que gerencia redes como Facebook, Instagram e WhatsApp), Mark Zuckerberg, fica impossível não fazer associações.
\n\n\n\nA resposta para esse convite? Bom, já podemos fazer o download dela nas redes sociais. Isso mesmo, agora a Meta tem uma nova plataforma para chamar de sua, com a mesma proposta do Twitter ou seja, um aplicativo de textos baseado em conversação.
\n\n\n\nDevido a sua similaridade, o Threads está sendo considerado como uma alternativa para a plataforma que até ontem dominava esse formato, mas que agora se vê encurralada pela gigante criadora do Facebook. Essa novidade se mostrou mais promissora que a sua antecessora, o Reels.
\n\n\n\nIsso porque, o aplicativo chega com escalabilidade para implementar novas soluções, que podem destacá-la de seu semelhante, bem como, investimentos surpreendentes. E não podemos esquecer da sua base consolidada de usuários, que chegam das demais plataformas do grupo Meta.
\n\n\n\nComo vimos anteriormente, o Threads é uma plataforma criada pela empresa Meta, que chega para somar às redes sociais já consolidadas na internet, como é o caso do Facebook e Instagram. Dessa forma, a proposta principal é estimular a conversação e interação entre usuários através de textos curtos.
\n\n\n\nAssim como a sua concorrente, a rede social permite que os usuários escrevam, curtam e compartilhem publicações em tempo real, estimulando o engajamento mútuo. O visual e funcionamento, estão idênticos ao que já conhecemos na rede social do passarinho azul. O principal diferencial é a sua ligação com a rede social para compartilhamento de fotos e vídeos, o Instagram.
\n\n\n\nEsse fator acaba influenciando e se tornando um atrativo para influenciadores e profissionais que utilizam as duas plataformas. Mas, será que o Twitter realmente está tão mal na fita assim?
\n\n\n\n\n\n\n\n![\"mão](\"https://beatz.com.br/wp-content/uploads/2023/07/mao-segurando-celular-com-pagina-de-download-threads.png\")
Um dos trunfos da plataforma comprada por Elon Musk, estava em sua exclusividade. Até essa semana, ela dominava o mercado e até mesmo se destacava por ser responsável por pautar muitas conversas. Afinal, quem nunca conferiu o trending tópics do Twitter para saber das novidades do dia, que atire a primeira pedra.
\n\n\n\nDesse modo, dentro da sua proposta, não existia muita concorrência por usuários. Nessa luta, Zuckerberg dá o primeiro golpe e já começa fazendo grandes estragos, afinal, não é qualquer rede social que conquista 10 milhões de usuários em apenas 7 horas após o seu lançamento.
\n\n\n\nPara efeito comparativo: a plataforma de inteligência artificial, Chat GPT, que se transformou em uma febre nas redes sociais, levou 5 dias para alcançar o seu primeiro milhão de usuários.
\n\n\n\nA resposta mais coerente para essa pergunta, infelizmente, é \"não\". Considerando o fato de que estamos lidando com um recém-nascido no mundo das redes sociais, apesar das semelhanças com uma já existente, os usuários ainda estão desfrutando da \"novidade\".
\n\n\n\nDesse modo, algo facilmente observável é o quanto ela está sendo utilizada para relembrar os tempos de ouro do \"Twitter Raiz\", com memes que fazem sentido entre os usuários e trazem essa nostalgia. Talvez, impactar leads nesse cenário não seja algo possível no momento.
\n\n\n\nTalvez, impor anúncios nesse momento, cause o resultado contrário do que se espera para o seu negócio. Por isso, a principal dica agora, é observar o funcionamento do Threads e entender como ele pode ser aplicado no seu negócio.
\n\n\n\nAlém disso, precisamos compreender se esse hype é apenas momentâneo ou, se realmente a plataforma promete seguir com números parecidos com o que estamos presenciando em seu lançamento.
\n\n\n\nMas, o que você acha da plataforma? Já conseguiu fazer o seu cadastro para desvendá-la conosco?
\n\n\n\nSe você quer saber mais sobre o Threads e aprender a criar estratégias consolidadas para a sua marca se tornar referência nas demais redes sociais, continue acompanhando nosso blog e, é claro, não se esqueça de nos seguir para não perder as novidades da Beatz!
\n\n\n\n\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/07/2-2.png\")
Que a inteligência artificial tem dominado e conquistado espaço em diversos segmentos no mercado, a gente já sabe. Mas, as bigtechs de fato se destacam quando o assunto é IA. Dessa vez, o Google Bard chega para emplacar mais uma solução e competir pela atenção do público.
\n\n\n\nNa guerra entre ChatGPT, Jasper Chat e YouChat, a Google lança o seu competidor e espera bons resultados com a nova empreitada. Mas, para além dessa competição, já podemos prever mudanças na forma que utilizamos as plataformas.
\n\n\n\nÉ isso que você vai aprender neste artigo. Separamos todos os detalhes dessa nova solução do Google e as formas que ele pode impactar o SEO e as estratégias de marketing como um todo.
\n\n\n\nFicou na dúvida se a sua empresa deve apostar em inteligência artificial nesse momento? Continue a leitura e descubra tudo sobre o assunto!
\n\n\n\nO Google Bard é mais um produto Google em desenvolvimento, para se tornar o carro chefe da bigtech na corrida das inteligências artificiais. Desse modo, esse mecanismo chega como concorrente direto do sucesso que foi a opção do buscador Bing, o ChatGPT.
\n\n\n\nApesar das similaridades, o Google Bard possui inúmeras diferenças quando comparado ao seu \"rival\". Entre as novas possibilidades apresentadas pela plataforma, podemos citar:
\n\n\n\nEnquanto o ChatGPT se limita a referenciar os seus conteúdos com base em informações datadas de 2021, o Google Bard consegue realizar atualizações em tempo real, com dados disponíveis na internet.
\n\n\n\nAlgo que foi extremamente testado no ChatGPT, é a neutralidade das interações entre usuário e IA. Desse modo, esse foi um diferencial que se destacou no seu possível sucessor.
\n\n\n\nAfinal, o Google Bard consegue tornar o processo de interação mais complexo, transformando o diálogo em algo mais próximo da realidade humana.
\n\n\n\nDe modo prático, ambas as ferramentas realizam a mesma função. Entretanto, existem diferenças nas linguagens utilizadas para se chegar ao resultado final.
\n\n\n\nO Google Bard utiliza a LAMDA, que em tradução livre significa Modelo de Linguagem para Aplicativos e Diálogos, fator que proporciona maior realismo à interação. Enquanto o ChatGPT faz uso de uma programação baseada em cerca de 175 bilhões de parâmetros para se comunicar.
\n\n\n\nEm fevereiro de 2023, o Google Bard foi lançado nos Estados Unidos e no Reino Unido. Porém, chegou no Brasil e na Europa apenas em julho do mesmo ano, com sua versão beta.
\n\n\n\nA partir de setembro, começou a receber atualizações importantes que prometem melhorar a usabilidade da plataforma e disponibilizar resultados mais eficientes.
\n\n\n\nAgora, é possível fazer perguntas usando imagens e recebê-las como resposta. Ainda, uma atualização na metodologia de linguagem permite aos usuários de qualquer país modificarem as respostas do Bard conforme suas preferências de tamanho ou nível de formalidade do texto.
\n\n\n\nAlém disso, a plataforma liberou recursos de colaboração na criação de conteúdo, porque permite o compartilhamento de conversas do Bard usando o recurso de link público.
\n\n\n\nComo os concorrentes, a IA do Google também usa o feedback dos usuários para orientar suas atualizações e melhorias. No entanto, seu diferencial é que passou a usar novas métricas para entender a preferência dos usuários, por meio da seleção de uma das três respostas que disponibiliza em rascunho.
\n\n\n\nPor fim, temos um recurso para validar a veracidade das informações. O Bard conta com o botão “Pesquisar no Google”, através do qual o usuário pode verificar se a afirmação foi encontrada na base de dados do buscador, além de mostrar links de fontes sobre o assunto.
\n\n\n\n![\"mão](\"https://beatz.com.br/wp-content/uploads/2023/07/Blog-1-MEIO.jpg\" "\\"mão-segurando-holograma-de-IA\\"/")
Como vimos anteriormente, existem muitos detalhes que podem impactar na corrida das empresas pela plataforma de inteligência artificial perfeita. Agora, com a competição mais clara entre Microsoft (ChatGPT) e Google (Bard), podemos analisar qual o recurso que definirá essa vitória.
\n\n\n\nDados. Se você trabalha com marketing digital, sabe que dados é o nosso recurso mais importante. É por isso que investimos em Landing Pages e estratégias completas, para que nosso lead disponibilize seus dados para contatos futuros.
\n\n\n\nDesse modo, podemos identificar a razão pela qual o Google, mesmo começando mais tarde, está à frente da Microsoft e seu produto, o ChatGPT. Afinal, uma das principais características da bigtech, é o acumulo de dados dos seus usuários.
\n\n\n\nPor isso, mesmo o ChatGPT estando consolidado no mercado de IAs, o Google Bard conta com uma mina de ouro que pode potencializar e otimizar ainda mais o uso do chatbot criado pela empresa. Uma das propostas da Alphabet, empresa que comanda o Google e outras empresas de tecnologia, é utilizar esses dados para entregar resultados ainda mais precisos para o usuário.
\n\n\n\nDessa forma, por coletar dados (mesmo sem saber como seriam aplicados) desde o seu surgimento, o Google sai na frente quando a questão é adaptabilidade do sistema aos requisitos do usuário. Além disso, a plataforma chega com outras propostas que podem brilhar aos olhos dos profissionais que serão impactados por elas.
\n\n\n\nApesar de ainda não ser tão difundido quanto seu oponente, o Google Bard já tem prós e contras bem estabelecidos. A agilidade é o principal diferencial, porque, ao contrário do ChatGPT, a plataforma disponibiliza imediatamente blocos de textos com as respostas para a questão proposta.
\n\n\n\nAlém disso, oferece 3 opções de respostas para que o usuário selecione a que mais se encaixa em suas expectativas, com base na intenção da pergunta.
\n\n\n\nUm problema que circula entre os entusiastas das IAs, refere-se a precisão das plataformas. Afinal, apesar de oferecerem a melhor resposta possível, existem porcentagens de erros.
\n\n\n\nNo início de sua vida, a imprecisão de resposta do Bard já rendeu à Alphabet um prejuízo. Foram US$ 100 bilhões perdidos por meio da queda de valor de mercado após uma apresentação do chatbot, que expressou um erro em uma das respostas.
\n\n\n\nPor outro lado, ao que parece, a bigtech correu atrás do prejuízo e investiu no aperfeiçoamento da precisão das respostas. Atualmente, há quem diga que o Bard seria o mais confiável na briga contra o ChatGPT.
\n\n\n\nIsso porque, o seu modelo de linguagem é factual, ou seja, baseia-se em dados e informações disponíveis na internet. Diferente do concorrente, cujo modelo de linguagem é generativo, podendo criar novas informações.
\n\n\n\nDe forma bem simplificada, poderíamos dizer que o Google Bard é mais preciso, como uma solução para pesquisas rápidas. Enquanto o ChatCPG é mais criativo, sendo uma pedida para a criação de textos fictícios.
\n\n\n\nMas, e você? Já aproveitou as vantagens o Google Bard?
\n\n\n\nQuer saber as novidades da plataforma em primeira mão? Então, você precisa continuar acompanhando o nosso blog para ficar por dentro de todos os detalhes!
\n\n\n\nNovos desafios. Novas conquistas. Sucesso. Você sabe como a sua empresa pode se destacar no mercado com as novas estratégias? Chegamos para revelar todos os segredos que você precisa saber sobre gerenciamento de projeto.
\n\n\n\nAfinal, essa é uma das partes mais importantes para garantir que os recursos da sua empresa, estão sendo aplicados de maneira que beneficiem seu negócio e tragam o máximo de retorno. Desse modo, separamos também, algumas dicas para te ajudar a extrair o máximo desempenho através do gerenciamento eficiente de projeto.
\n\n\n\nSe você tem dúvidas sobre o assunto e acredita que a sua empresa pode conquistar resultados ainda melhores, continue a leitura. Pois, hoje mostraremos como você pode alcançar tudo isso e muito mais!
\n\n\n\nComo você pode notar, o gerenciamento de projetos é algo fundamental para qualquer passo que seja tomado pela sua empresa. Desse modo, essa é uma ação que reúne todas as boas práticas para que as metas estabelecidas sejam atendidas com êxito.
\n\n\n\nNa prática, podemos dizer que o gerenciamento de projeto serve para auxiliar no cumprimento de metas e dos objetivos traçados para um determinado empreendimento feito pela sua empresa. Assim, visa garantir que a equipe esteja alinhada e que, dessa forma, fique atenta a oportunidades e aperfeiçoamentos da estratégia.
\n\n\n\nPara isso, um projeto deve apresentar características básicas, como: início, meio e fim. Além disso, deve ter etapas bem definidas e registradas de acordo com a necessidade do time e o objetivo do planejamento. Ou seja, é preciso trabalhar através de metas e pontos observáveis para propor melhorias ao plano inicial.
\n\n\n\nAntes de prosseguirmos, precisamos esclarecer algumas dúvidas comuns ao tratar sobre o gerenciamento de projeto. Confira a seguir!
\n\n\n\nQuando pensamos na gestão de um projeto, é comum confundirmos com o gerenciamento de processos. Entretanto, existem algumas diferenças fundamentais entre essas duas práticas. Entre elas, podemos citar:
\n\n\n\n![\"mão](\"https://beatz.com.br/wp-content/uploads/2023/07/Blog-2-MEIO.jpg\" "\\"organização-de-fluxograma-amarelo\\"/")
Como vimos anteriormente, esse é um recurso fundamental para empresas que buscam alcançar resultados satisfatórios com suas estratégias. Desse modo, torna-se fundamental para o controle de recursos, bem como, das etapas pertencentes ao projeto.
\n\n\n\nPor isso, ao implementar uma boa gestão, você terá uma visão ampla da utilização de recursos da sua empresa. Além é claro, da padronização de tarefas que facilitam o cotidiano, fator que evita a perda de pontos importantes para o sucesso da estratégia.
\n\n\n\nCom isso, o responsável pelo gerenciamento de um determinado projeto, pode:
\n\n\n\nAgora que você sabe o que é, e por que as empresas estão investindo nele, chegou o momento de conferir as melhores dicas sobre o gerenciamento de projeto. Veja a seguir!
\n\n\n\nNa execução de um projeto, é fundamental que todas as etapas e informações estejam claras em um planejamento detalhado. Dessa forma, além de servir de roteiro para a sua estratégia, nele você tem acesso a todos os objetivos e ações que norteiam o seu projeto.
\n\n\n\nÉ indispensável que, para a implementação de um projeto, você deva ter planos de ação com deadlines definidos, responsáveis pela execução das tarefas, bem como, status do projeto. Desse modo, torna-se mais fácil analisar o andamento do planejamento.
\n\n\n\nEm procedimentos como esses, é comum que existam planos B. Isso porque, lidar com recursos e tempo finito, é algo que exige uma reflexão de que caminhos alternativos talvez sejam necessários no processo.
\n\n\n\nDesse modo, é interessante você ter em mente quais são os requisitos para que esse caminho alternativo seja tomado, caso seja necessário. Sendo assim, pense em soluções que possam reverter uma situação em que o seu projeto esteja encurralado.
\n\n\n\nAcompanhar o projeto vai além da análise pragmática de uma planilha ou de um planejamento. Desse modo, tenha em mente que é preciso conferir a percepção que o seu time possui sobre o andamento do projeto.
\n\n\n\nPara isso, é preciso que você tenha uma rotina de reuniões. Assim, potencializando as ações de melhoria e aperfeiçoamento dos investimentos referentes ao projeto e o que foi pensado para alcançar os resultados esperados no planejamento.
\n\n\n\nCom certeza, com essas dicas você pode alcançar resultados ainda mais satisfatórios em seus projetos. E para que tenha desempenho ainda melhor, você pode conferir os nossos novos artigos, em nosso blog, onde você encontra tudo que precisa para otimizar gestão e marketing.
\n\n\n\nEsperamos que tenha gostado das dicas. Não se esqueça de nos acompanhar nas redes sociais, para ficar por dentro de todas as novidades sobre esse universo!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/07/5.png\")
O uso de estratégias elaboradas para a conversão e nutrição de leads, é algo fundamental no trabalho de um profissional de marketing. Com a inovação e todas as novidades do mercado, pensar o conteúdo orgânico como algo inerente a sua solução, pode ser a chave para o sucesso do seu planejamento.
\n\n\n\nEntretanto, sabemos que não é qualquer conteúdo que vai ser útil e trabalhar a favor da sua empresa. Por isso, é necessário ter em mente que o seu público precisa estar no centro do seu planejamento.
\n\n\n\nPensando nisso, separamos as melhores dicas para a criação de uma estratégia completa de conteúdo orgânico, atualizada com as mudanças que o mercado exige da sua empresa. Além disso, hoje você vai aprender tudo sobre a forma como a Beatz entrega resultados fenomenais aos nossos clientes, através de planejamentos eficazes.
\n\n\n\nEntão, se você tem dúvidas quanto esse tema, vai querer ver esse artigo. Aproveite a leitura!
\n\n\n\nAntes de entendermos a fundo esse conceito, precisamos compreender as etapas pertinentes ao plano criado para a sua empresa. Nesse momento, é importante ressaltar que nem todas as etapas serão necessárias.
\n\n\n\nDesse modo, já podemos concluir que um planejamento de conteúdo orgânico, se caracteriza por ser flexível às necessidades do seu negócio. Bem como, se adapta aos requisitos estabelecidos pelo público que você busca alcançar.
\n\n\n\nDe início, o primeiro passo para garantir que ele dê certo, é a atenção a quem se destina o seu conteúdo orgânico. Ou seja, se você busca realizar vendas através dessa solução, é preciso ter em mente qual tipo de conteúdo pode fazer com que o seu público conclua essa ação.
\n\n\n\nAssim, você tem maiores chances de conseguir o que quer, sem a necessidade de grandes investimentos em anúncios. Além disso, precisamos compreender os termos que farão com que esse público se conecte com o seu conteúdo orgânico.
\n\n\n\nAfinal, gerar conexão é a chave para que os seus textos, posts ou vídeos, constituam os resultados que você espera conquistar. Dessa forma, você aproxima o seu público da marca, e assim facilita o processo de venda.
\n\n\n\nMas, existem outros aspectos inerentes ao processo de confecção de um planejamento de conteúdo orgânico. Entre eles, podemos citar:
\n\n\n\nDesse modo, você pode ter tudo que precisa para colocar a sua estratégia em prática, além de observar de maneira simplificada, as possibilidades de melhorias.
\n\n\n\nComo sabemos, uma estratégia de marketing demanda de recursos da sua empresa, sejam eles financeiros ou pessoas. Desse modo, reduzir os gastos com um planejamento é fundamental para otimizar os resultados obtidos.
\n\n\n\nEntretanto, uma estratégia de conteúdo orgânico, vai além da economia de investimentos em anúncios pagos. Afinal, ela pode ajudar a nutrir os seus leads, fazendo com que eles saibam mais sobre a sua empresa e o seu produto.
\n\n\n\nAssim, textos de blog, posts em redes sociais, vídeos, materiais ricos entre outros formatos, podem ser úteis para que mais pessoas saibam sobre o seu segmento. Bem como, as vantagens que a sua solução pode oferecer.
\n\n\n\nAlém disso, manter um cronograma de conteúdo, é fundamental para posicionar a sua empresa como referência em determinados debates que possam surgir em seu segmento.
\n\n\n\n![\"profissionais](\"https://beatz.com.br/wp-content/uploads/2023/07/Blog-3-MEIO.jpg\" "\\"profissionais-em-volta-de-uma-mesa\\"/")
Agora que você sabe quais são as características de um planejamento e a importância de implementá-lo, precisamos saber como colocá-lo em prática. Então, confira as dicas que separamos, com base na experiência da Beatz e seus clientes.
\n\n\n\nSearch Engine Optimization é a chave para o sucesso dos seus conteúdos. Entender os mecanismos de busca pode te ajudar a aparecer nas melhores posições das páginas de resultado. Aqui no blog da Beatz, você encontra diversos materiais para entender mais sobre SEO.
\n\n\n\nNão basta saber um pouco de tudo. Você precisa entender o que funciona melhor para o seu público e se especializar para entregar sempre o melhor para ele. É assim que você conquistará a confiança e a atenção das pessoas que acompanham o seu conteúdo.
\n\n\n\nPara entender o que faz sucesso no seu planejamento, é preciso fazer testes e experimentações. Desse modo, não tenha medo de arriscar, principalmente no começo, em um momento que você ainda está identificando o melhor para o seu público.
\n\n\n\nTenha um time unido e disposto a sugerir mudanças no seu planejamento. Proponha modificações e aprimore a sua estratégia para que ela possa alcançar os melhores resultados possíveis.
\n\n\n\nEssa é uma dúvida muito comum entre os profissionais de marketing. Afinal, uma estratégia de conteúdo ainda pode trazer resultados para a sua empresa?
\n\n\n\nComo toda boa estratégia, passamos por atualizações ao longo dos tempos, seja pelo interesse do público ou pelas técnicas de SEO. Desse modo, podemos considerar que o conteúdo orgânico nunca vai sair de moda. Isso porque, ele recebe atualizações constantemente, além de atender a inúmeros objetivos dentro de uma estratégia de marketing.
\n\n\n\nDessa forma, apesar de ouvirmos alguns \"gurus do marketing digital\" por aí, estratégias orgânicas sempre trarão resultados significativos para a sua empresa. Principalmente, quando falamos em nutrição de leads.
\n\n\n\nMas, ainda existe muito para aprender sobre o tema. Como vimos anteriormente, é preciso se atualizar a todo momento. Por isso, você precisa acompanhar as redes sociais da Beatz e, também o nosso blog.
\n\n\n\nAssim, você vai estar por dentro de todas as novidades desse mercado, bem como, ficar a par das melhores dicas para potencializar seus planejamentos de marketing digital. Esperamos por você!
\n\n\n\nCom certeza, você sabe a importância da escolha de termos-chave para uma estratégia de SEO. Afinal, quando pensamos em produção de conteúdo para blog, por exemplo, esse é o pontapé inicial para conquistar um bom posicionamento nas SERPs.
\n\n\n\nSabemos também, que a pesquisa de palavra-chave é um processo que requer atenção e dedicação por parte do profissional responsável. Isso porque, existem inúmeros fatores que podem impactar na escolha dos termos mais relevantes para a sua estratégia.
\n\n\n\nDito isso, preparamos um artigo completo para te ajudar nessa etapa tão importante ao sucesso da sua campanha. Sem mais delongas, confira todos os detalhes que trouxemos nesse guia para pesquisa de palavra-chave!
\n\n\n\nDe fato, essa pode ser, em um primeiro momento, uma pergunta não tão relevante para um profissional. Entretanto, precisamos entender quais são as características de uma boa pesquisa de palavra-chave.
\n\n\n\nA utilização desses termos é importante para que os seus conteúdos apareçam nas principais pesquisas que podem estar sendo feitas através deles. Para isso, existe a necessidade de que o profissional responsável entenda o público e as intenções por trás da palavra-chave.
\n\n\n\nDe maneira prática, as palavras-chave são os termos utilizados em um mecanismo de pesquisa. Por exemplo, se você chegou até esse texto através de uma procura no Google, provavelmente digitou algo como: \"pesquisa de palavra-chave\".
\n\n\n\nIsso porque, os profissionais da Beatz, através de uma análise aprofundada de público, compreenderam que esse é um termo relevante para profissionais da área e que, as pesquisas, geralmente são feitas utilizando termos como esse.
\n\n\n\nComo podemos perceber, apesar do nome indicar isso, a palavra-chave pode ser uma frase que aparecerá de forma recorrente no texto e subtítulos. Desse modo, o bot (robô) responsável pela análise das páginas do seu site pode, facilmente ranqueá-lo nas pesquisas que possuem a intenção de encontrar o seu conteúdo.
\n\n\n\nEntretanto, é preciso deixar claro que essa é uma das práticas para uma boa estratégia de SEO, mas não supre outras demandas que você pode consultar através do nosso artigo: SEO para site: guia definitivo para verificação das suas estratégias.
\n\n\n\nComo vimos anteriormente, essa atividade é fundamental para o sucesso de uma estratégia de marketing e, definitivamente, não pode ser pulada. Isso porque, as vantagens de escolher de antemão os termos que vão compor o seu planejamento de conteúdo, são inúmeras. Entre eles, podemos citar:
\n\n\n\n![\"lupa](\"https://beatz.com.br/wp-content/uploads/2023/07/Blog-5-MEIO.jpg\" "\\"lupa-ao-lado-teclado\\"/")
Além disso, existe uma necessidade intrínseca à pesquisa de palavra-chave, que é a regularidade com que esse processo deve ser feito. Isso porque, existem diversos fatores que, com o tempo, podem impactar a sua estratégia.
\n\n\n\nDesse modo, separamos alguns dos motivos para que você estabeleça um cronograma de pesquisa de palavra-chave. Confira a lista a seguir!
\n\n\n\nNa Beatz, utilizamos um método que traz resultados incríveis aos nossos clientes. Após identificar as demandas e entender o público com base em métodos de pesquisa únicos e utilização de ferramentas pioneiras no marketing digital, conseguimos identificar oportunidades de extrema relevância.
\n\n\n\nPara isso, atuamos com um processo rigoroso de qualidade, que visa entender todas as possibilidades e definir, a partir delas, as mais vantajosas para atender aos objetivos definidos junto ao cliente. Confira alguns dos passos que implementamos no cotidiano dos nossos planejamentos.
\n\n\n\nSe você acompanha o nosso blog, já sabe que a persona norteia os conteúdos pensados para uma empresa. Caso ainda não saiba o que é uma persona, temos um conteúdo essencial para o seu entendimento do tema: Por que criar uma persona para seu negócio é importante.
\n\n\n\nTendo esclarecido isso, a relevância do termo-chave para a nossa persona, é o principal critério para a sua escolha. Isso porque, é a através dele que identificamos como o nosso lead pode chegar de forma orgânica até o conteúdo. Desse modo, deve ser o primeiro filtro para o planejamento.
\n\n\n\nEssa é uma dica essencial, principalmente quando pensamos em blogs que estão começando. A dificuldade de ranqueamento, é uma informação que pode ser encontrada em plataformas como a SemRush. Através dela, você consegue mensurar a competitividade por determinado termo.
\n\n\n\nDesse modo, você identifica se a palavra-chave está ranqueando páginas de empresas semelhantes, mas com maior autoridade. Com isso, você pode determinar se vale ou não a pena, utilizar o termo em sua estratégia de conteúdo.
\n\n\n\nIsso porque, uma palavra-chave com porcentagens altas de dificuldade, pode ser um investimento sem retorno. Afinal, a competitividade por aquele termo, está além das possibilidades atuais para a sua empresa e, antes de investir, é preciso melhorar a sua autoridade na internet.
\n\n\n\nEssa é outra informação que você pode encontrar em ferramentas para pesquisa de palavra-chave. O volume de busca, é um dado que indica o quanto aquele termo está sendo utilizado nos principais mecanismos de pesquisa. Desse modo, é possível definir um valor aproximado de usuários que podem buscar pelo seu conteúdo.
\n\n\n\nAgora, você tem tudo que precisa para realizar a pesquisa de palavra-chave de forma eficiente. Mas, existem ainda mais dicas que podem te ajudar. Preparamos um e-book completo para te orientar nesse processo. Baixe agora mesmo o Guia da Palavra-Chave feito pela Beatz!
\n\n\n\nDe forma geral, uma campanha de branding serve para ampliar a visibilidade da sua marca, se mostrar para o seu público de interesse e para o mercado, afirmando para que veio.
\n\n\n\nO que vem a sua cabeça quando você lê refrigerante de cola ou chinelo? Pense nas imagens, cores, sons, frases e, até mesmo cheiros e sabores, que essas palavras despertaram em você. Se imaginou alguma marca em específico, um dos fatores responsáveis por isso é o branding.
\n\n\n\nProcesso essencial para a construção de marcas fortes, a campanha de branding é usada há décadas por grandes empresas para se posicionarem e serem mais facilmente reconhecidas pelo público. Mesmo assim, todas as empresas, independentemente de seu nicho ou tamanho, têm muito a se beneficiar das estratégias de branding.
\n\n\n\nO conceito não é novo. Há quem diga que as estratégias de reconhecimento de marca já eram usadas até mesmo pelos gregos e romanos na antiguidade. Mas, o termo como conhecemos hoje, começou a ser empregado por volta dos anos 60.
\n\n\n\nNessa época, branding passou a identificar o processo de criação e de gestão da marca de um produto ou empresa, com o objetivo de afirmar sua identidade e seu propósito, além de se posicionar no mercado, se tornar mais reconhecida e relembrada de forma positiva pelas pessoas.
\n\n\n\n![\"reunião-campanha-de-branding\"](\"https://beatz.com.br/wp-content/uploads/2023/07/Blog-4-MEIO.jpg\" "\\"Reunião")
Se você ainda não sabe muito bem o que é branding, primeiramente, é importante reconhecer que branding é um processo contínuo. Mesmo assim, criar uma campanha pode ser o passo inicial para a construção de uma marca relevante.
\n\n\n\nComo vão te ver, se você está escondido? De que adianta a criação de um produto excelente, uma identidade visual impecável e estratégias de relacionamento com o público, se a empresa não é vista?
\n\n\n\nÉ para isso que serve uma campanha de branding: ampliar a visibilidade da sua marca, se mostrar para o seu público de interesse e para o mercado, afirmando para que veio. Além de mostrar seu propósito, valores e diferenciais, para assim, se tornar inesquecível.
\n\n\n\nNada melhor do que observar o que empresas de referência já fizeram para aprender à partir de seu sucesso. A seguir, separamos dois exemplos de campanhas de branding para você se inspirar.
\n\n\n\nQueridinhas dos brasileiros, hoje, os chinelos da Havaianas vestem os pés de figuras públicas a anônimas e de todas as classes sociais. A marca tem modelos para todos os gostos e bolsos. Mas, no início de sua história, não era bem assim.
\n\n\n\nCriada na década de 60, a Havaianas tinha poucos modelos e seu principal traço de identidade era o pioneirismo, demonstrado no slogan “as legítimas”. O público era mais restrito, principalmente às pessoas de classes mais populares.
\n\n\n\nA partir dos anos 1990, para expandir o mercado, a marca passou por um processo de reposicionamento. Com o novo slogan “todo mundo usa”, a marca visava atrair mais pessoas. Assim, desenvolveu modelos mais criativos e, é claro, criou uma campanha de re-branding para esta nova fase.
\n\n\n\nPara isso, a Havaianas foi para onde seu público de interesse estava. Investiu, então, em anúncios para diversos canais, como: televisão, revistas de moda, outdoors etc. Queriam se comunicar com públicos de diversos perfis e mostrar que era produto para todo mundo usar.
\n\n\n\nA estratégia era clara e muito bem marcada. Usar celebridades dos mais diversos nichos como garotos e garotas propaganda, desenvolvendo conexão com o público que os acompanha. Além disso, afirma que o produto não é um calçado exclusivo do público mais popular. Afinal, se até as celebridades mais famosas do Brasil usam, quem não usaria, não é mesmo?
\n\n\n\nInclusive, a marca até já brincou com isso. Em um vídeo comercial de 2011, de maneira bem criativa, brinca-se com o fato de que em todas as suas peças publicitárias, há “uma celebridade na praia de havaianas”.
\n\n\n\nCom a maturidade da marca e deste conceito de branding, outras ideias vão sendo agregadas à marca, e até mesmo retomadas. Isso porque, o posicionamento de originais e legítimas é o principal conceito trabalhado pelas Havaianas na atualidade. Afinal, ela já conseguiu fixar em nossa mente que todo mundo usa, seu discurso, então, volta a combater as falsificações e alfinetar os concorrentes.
\n\n\n\nPor outro lado, a marca se mantém coerente à identidade que vem construindo há décadas. Além disso, seus vídeos contam com a presença das celebridades mais comentadas e amadas pelo público, inseridas num universo em que todos os personagens e figurantes vestem havaianas. E, é claro, sempre valorizando sua brasilidade.
\n\n\n\nDefinitivamente, este é um excelente case de uma campanha de branding coerente que se atualiza frequentemente mas não perde de vista a essência da marca.
\n\n\n\nUm exemplo memorável é a campanha “Pode ser Pepsi”, que busca posicionar a marca de refrigerantes de cola como a segunda no mercado. A Pepsi sabe muito bem o que é branding e conseguiu usá-lo de forma de engraçada e inusitada.
\n\n\n\nAnúncios com o slogan e identidade visual da marca tomaram os canais de televisão e as ruas com outdoors, dentre outras mídias. Com a campanha, a marca também estabeleceu sua identidade e personalidade: uma empresa bem-humorada que está ao lado de seu público quando a opção favorita faltar.
\n\n\n\nEmbora um tanto controverso, usando um atributo que poderia ser negativo a seu favor, o objetivo da empresa foi atingido. Ainda, mesmo que a marca crie novos motes para suas campanhas e agregue diferentes conceitos, a essência de ser a segunda opção permanece.
\n\n\n\nPodemos analisar isso de forma clara no vídeo comercial abaixo. O slogan já é outro: “Pepsi, só que sim” – fazendo referência a uma frase popular na época em que foi lançado a “só que não”. Porém, a ideia geral do texto publicitário continua sendo no sentido de afirmar que, mesmo a Pepsi sendo a segunda opção de muitas pessoas, ela pode ser uma boa escolha.
\n\n\n\nAntes de pensar no planejamento de uma campanha de branding, é preciso criar a sua marca. Nesta etapa, mobilize seu time para identificar o público de interesse, desenvolver proposta de valor, identidade visual, nome, personalidade, dentre outros tijolinhos que constroem a marca.
\n\n\n\nDessa maneira, um recurso muito popular que pode te ajudar dando o ponta pé inicial da sua estratégia de branding é a análise SWAT. Ela nada mais é do que uma matriz simples na qual você detalha das forças, fraquezas, oportunidades, e ameaças – do inglês, strenghts, weaknesses, opportunities e threats – da sua empresa.
\n\n\n\nAlém disso, frisamos a importância de compreender muito bem qual é o público da sua empresa, pensando como é o seu comportamento de compra, o que ele faz no dia a dia, quais seus interesses, dentre outros aspectos. Se quiser aprender mais sobre isso, explicamos mais profundamente no vídeo a seguir.
\n\n\n\nEsta é uma campanha de branding de produto ou da empresa? Com ela, você deseja se posicionar ou reposicionar no mercado? São perguntas que podem nortear a definição do objetivo e metas desta ação e, consequentemente, seus resultados.
\n\n\n\nLembre-se também, de estipular métricas para medir o desempenho da campanha ao final do processo. São elas que vão orientar as possíveis mudanças nas suas estratégias e plano de ação. Afinal, com dados, você poderá identificar onde, como e quando a tática da sua campanha de marketing não foi eficiente.
\n\n\n\nSua marca deve estar, onde seu público está! A escolha pelos canais onde realizar a campanha deve ser estratégica e minuciosa. Assim, avalie as redes sociais, marketing de conteúdo, realização de eventos e, até mesmo, anúncios na mídia tradicional.
\n\n\n\nO que você vai falar e quanto tempo a campanha vai durar?
\n\n\n\nCrie um plano de ação detalhando aspectos como:
\n\n\n\nEsta é a hora de resgatar as métricas para avaliar se os resultados se adequam aos objetivos.
\n\n\n\nSe você quer conhecer mais sobre o que é branding, marketing e muito mais, não deixe de acompanhar outros conteúdos do blog da Beatz!
\n\n\n\nPois bem, como você leu neste artigo, conhecer as estratégias de digital é essencial para realizar uma campanha de branding efetiva e com resultados mensuráveis. E para isso, a equipe da Beatz Digital está aqui para te ajudar!
\n\n\n\nEntre em contato conosco e conheça nossas soluções para empresas como a sua!
\n\n\n\nEm um mundo cada vez mais digital, é fundamental poder contar com novas estratégias de venda e de anúncios, que correspondam à nova era.
\n\n\n\nCom isso, podemos dizer que a mídia paga chegou para revolucionar o mercado do marketing digital. E, melhorar ainda mais os resultados da sua empresa, entregando o seu conteúdo ou marca para um público mais amplo.
\n\n\n\nNeste artigo, te explicaremos mais sobre a mídia paga, e como a Beatz pode te ajudar a aplicá-la da maneira correta. Quer saber mais sobre o assunto?
\n\n\n\nEntão, leia o texto abaixo!
\n\n\n\nEm primeiro lugar, é fundamental que você entenda o conceito dessa ferramenta de divulgação. E, os impactos que ela pode trazer para a sua marca. Mídia paga, nada mais é do que todo e qualquer conteúdo da sua empresa, patrocinado para alcançar um público maior. Ou seja, você utiliza meios digitais, como por exemplo:
\n\n\n\nIsso, para divulgar a sua marca através do seu conteúdo e atrair um número muito maior de possíveis clientes.
\n\n\n\nGeralmente, esse conteúdo não precisa ter um formato específico e vai sempre depender do seu objetivo. Funciona como uma espécie de campanha. Por exemplo: você coloca ‘x’ valor em uma determinada plataforma e gerencia o mesmo para a quantidade de dias, semanas ou até meses, que você gostaria que a mídia paga ficasse ativa.
\n\n\n\nAgora que você já entendeu o que significa mídia paga, chegou a hora de explicarmos como você pode aplicá-la na sua empresa. Continue a leitura a seguir para saber tudo!
\n\n\n\nAntes de mais nada, é importante ressaltar que, para aplicar a mídia paga da forma correta e trazer uma série de benefícios para a sua empresa, é essencial que você conte com especialistas da área que entendam do assunto. Visto que, toda plataforma inclui regras, especificações e necessita de um gerenciamento perspicaz e preciso.
\n\n\n\nAqui na Beatz, contamos com uma equipe completa de analistas de marketing que são especialistas no assunto. E, certamente conseguirão ajudar a sua empresa nesse processo. Nossos profissionais trabalham para entender a plataforma e aplicar o seu dinheiro da melhor maneira, buscando sempre conquistar os resultados que você deseja.
\n\n\n\nBem, como mencionamos acima, a mídia paga funciona como uma campanha. Você escolhe a plataforma, o conteúdo, o valor que será investido e o período. Após esse processo, é crucial fazer uma análise dos resultados obtidos para verificar se o objetivo da empresa está sendo alcançado.
\n\n\n\nFalamos sobre o conceito de mídia paga e como aplicar a mesma na sua empresa. A seguir, vamos entender os principais benefícios e razões pelas quais você deveria investir nesse método de divulgação!
\n\n\n\n![\"tela-mostra-graficos-e-analises\"](\"https://beatz.com.br/wp-content/uploads/2023/07/Blog-6-MEIO.jpg\" "\\"Análise")
Como comentamos acima, a mídia paga tende a trazer uma série de benefícios para a sua empresa. Uma delas, é o aumento no número de visitantes da sua rede social ou site, fator que possibilita um crescimento nos seus potenciais clientes. Logo, aumento no tráfego é = maior número de Leads.
\n\n\n\nAlém disso, outra vantagem da mídia paga é a segmentação precisa do público-alvo. Com a Beatz é possível direcionar conteúdos e anúncios para pessoas que realmente têm interesse no seu produto ou serviço.
\n\n\n\nPois, utilizamos técnicas avançadas de análise de dados e ferramentas de automação, para identificar o perfil ideal dos consumidores, levando em consideração fatores demográficos, comportamentais e de interesse. Dessa forma, evita-se o desperdício financeiro com anúncios direcionados para um público genérico.
\n\n\n\nVale ressaltar que, para garantir resultados eficientes e atrair um maior número de Leads, o conteúdo usado para divulgação deve ser de qualidade, chamativo e original. Outro destaque aqui da Beatz. Sabemos que a atenção do usuário é disputada a cada segundo. E por isso, é fundamental transmitir a mensagem da sua empresa de forma clara, concisa e muito atrativa.
\n\n\n\nNossa equipe de designers e redatores trabalha em conjunto para desenvolver conteúdos e anúncios persuasivos, que realmente capturem a atenção do público, despertando o interesse e levando-o a realizar a ação desejada, seja ela uma compra, um cadastro ou uma visita ao seu site.
\n\n\n\nConforme explicamos ao longo do texto, a mídia paga é uma ferramenta de divulgação do marketing digital que veio para ficar. Mas, para utilizá-la da maneira correta, é fundamental contar com especialistas na área. E, é por isso que estamos aqui.
\n\n\n\nNossa equipe de analistas está pronta para te ajudar a gerenciar os seus investimentos e garantir os resultados que a sua empresa merece. Conte com a Beatz para te ajudar a aumentar as suas vendas. Entre em contato com um de nossos especialistas e veja como podemos contribuir para o sucesso da sua empresa. Nossa equipe está à disposição para tirar todas as suas dúvidas. Gostou desse conteúdo? Então confira no nosso blog uma série de artigos incríveis que disponibilizamos por lá.
\n\n\n\nAh..., se quiser ficar sempre atualizado sobre o ramo do marketing digital, nos acompanhe nas redes sociais e não perca nadinha!
\n\n\n\nAté a próxima!
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Nesse cenário, estratégias de mídia paga tem se destacado como uma ferramenta poderosa para aumentar a visibilidade, direcionar tráfego e conquistar resultados consistentes.
\n\n\n\nPor isso, neste artigo mergulharemos fundo nas melhores estratégias do mercado, explicando como elas funcionam e apresentando dicas essenciais para alcançar resultados melhores em suas campanhas.
\n\n\n\nEntão, se você tem dúvidas sobre o assunto, chegou o momento de sanar todas elas. Aproveite as dicas e boa leitura!
\n\n\n\nA mídia paga é uma forma de publicidade digital em que as marcas pagam para exibir anúncios em plataformas específicas, como redes sociais, mecanismos de busca, sites de notícias e aplicativos móveis.
\n\n\n\nDesse modo, essa estratégia permite que as empresas alcancem audiências segmentadas com base em critérios como localização, interesses, comportamentos e demografia. Isso porque, diferentemente do marketing orgânico, em que o alcance depende do crescimento natural e do engajamento, a mídia paga oferece resultados mais imediatos e mensuráveis.
\n\n\n\nExistem diversos aspectos que compõe uma campanha de mídia paga, para que você conquistes resultados concretos é preciso seguir com atenção as etapas de implementação. Desse modo, separamos algumas dicas que podem te orientar nessa trajetória, confira a seguir!
\n\n\n\nAntes de começar qualquer estratégia de mídia paga, é fundamental estabelecer metas claras e realistas. Dessa forma, seja aumentar o tráfego do site, gerar leads qualificados, promover vendas ou conscientizar sobre uma marca, ter objetivos definidos ajudará a orientar todas as decisões e otimizações futuras.
\n\n\n\nCada plataforma de mídia paga possui características únicas e diferentes tipos de público. Por isso, pesquise e identifique quais canais são mais relevantes para o seu negócio. Entre as opções mais populares estão o Google Ads para anúncios de busca, o Facebook Ads para segmentação precisa e o Instagram Ads para o público jovem e visual.
\n\n\n\nA segmentação é a alma da mídia paga. Quanto mais precisa for a segmentação, maiores são as chances de alcançar o público certo. Use dados demográficos, comportamentais e de interesse para direcionar seus anúncios somente para aqueles que têm mais probabilidade de se interessar por sua oferta.
\n\n\n\nO conteúdo do seu anúncio deve ser criativo, relevante e chamativo. Utilize imagens, vídeos e textos persuasivos que se destaquem na timeline do usuário e o incentivem a toma uma determinada ação.
\n\n\n\nGerenciar orçamentos e lances de forma eficaz é crucial para o sucesso da mídia paga. Dessa forma, defina limites diários ou totais de gastos para evitar surpresas, e esteja disposto a ajustar lances para alcançar uma melhor posição nas plataformas.
\n\n\n\nUtilize as ferramentas analíticas das plataformas de mídia paga para acompanhar o desempenho das sua estratégia. Analise métricas como CTR (Taxa de Cliques), ROI (Retorno sobre o Investimento) e CPC (Custo por Clique) para entender o que está funcionando e o que precisa ser otimizado.
\n\n\n\nComo vimos anteriormente, o mundo da mídia paga está em constante mudança, e o que funciona hoje pode não funcionar amanhã. Portanto, é crucial realizar testes regulares com diferentes formatos de anúncios, públicos-alvo e cópias para encontrar a combinação ideal.
\n\n\n\nUma landing page bem projetada e otimizada é essencial para converter o tráfego gerado pelos anúncios em ações concretas. Certifique-se de que a landing page esteja alinhada com o conteúdo do anúncio e facilite a jornada do usuário até a conversão.
\n\n\n\nO remarketing permite que você alcance novamente os usuários que já interagiram com seus anúncios ou site. Essa estratégia pode aumentar significativamente as taxas de conversão, pois você está atingindo pessoas que já demonstraram interesse na sua marca.
\n\n\n\nFique de olho nas estratégias de mídia paga utilizadas pelos seus concorrentes. Isso pode fornecer insights valiosos e inspiração para melhorar suas próprias campanhas.
\n\n\n\nA mídia paga e o marketing orgânico podem trabalhar juntos para impulsionar seus resultados. Ao criar uma sinergia entre as duas estratégias, você pode ampliar seu alcance e reforçar a mensagem da marca.
\n\n\n\nComo podemos notar, uma estratégia de mídia paga é uma poderosa ferramenta para impulsionar o sucesso das empresas no ambiente digital. Desse modo, seguindo as dicas mencionadas neste artigo, você estará bem equipado para criar estratégias de mídia paga eficientes e alcançar resultados melhores em suas campanhas.
\n\n\n\nLembre-se de que a chave para o sucesso está na constante análise, otimização e criatividade, adaptando-se às mudanças e às necessidades do seu público-alvo. A Beatz tem uma equipe completa para te ajudar a conquistar os melhores resultados.
\n\n\n\nIsso tudo, através de técnicas já consolidadas no mercado, que trouxeram resultados satisfatórios para nossos clientes. Para saber mais sobre as estratégias de mídia paga criadas pela Beatz, acesse a nossa página de cases e veja que a sua empresa também pode estar lá.
\n\n\n\nAlém disso, você pode entrar em contato e tirar todas as suas dúvidas sobre o assunto, diretamente com o nosso time de especialistas.
\n', 'Estratégia de mídia paga utilizada do jeito certo. Veja como a Beatz pode te ajudar', '', 'draft', 'closed', 'open', '', 'tudo-sobre-as-estrategias-de-midia-paga', '', '', '2023-07-26 09:20:22', '2023-07-26 12:20:22', '', 0, 'https://beatz.com.br/?p=8350', 0, 'post', '', 0), (8354, 41, '2023-07-19 14:34:51', '2023-07-19 17:34:51', '\nPrecificar uma ideia é algo difícil, mas, muitas vezes necessário para que as melhores decisões sejam tomadas. Da mesma maneira, descobrir o valor de uma empresa, é um passo fundamental para qualquer caminho que você, como empresário, queira seguir.
\n\n\n\nPara te ajudar nessa empreitada, convidamos o head de valuation da Brasil Valuation, Jair Faccio, para contar tudo sobre o processo de análise e descoberta do valor de um negócio. Confira todos os detalhes no episódio de hoje do Beatz Podcast!
\n\n\n\nNão se esqueça de nos seguir e ativar as notificações para não perder as próximas estreias. Todas as terças-feiras, estamos aqui com um novo convidado para falar sobre assuntos diversos a respeito de marketing, gestão e empreendedorismo!
\n\n\n\nLinks úteis:
\n\n\n\nConfira nosso blog: https://beatz.com.br/blog/
\n\n\n\nE-books e materiais: https://beatz.com.br/materiais-ricos/
\n\n\n\nSiga a Beatz no Instagram: https://www.instagram.com/beatzdigital/
\n\n\n\n#Valuation #AvaliaçãoDeEmpresas #GestãoDeNegócios #Empreendedorismo #Beatz
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\n\n\n\nComo sabemos, a criatividade é um fator crucial no sucesso de uma campanha de marketing. Isso porque, impactar a sua persona torna-se essencial para conquistar os seus objetivos.
\n\n\n\nMuitas vezes, a aposta tem que ser grande, e extremamente \"fora da caixa\", mas, nem sempre exige investimentos grandiosos. A principal característica do marketing de guerrilha, está na reinvenção.
\n\n\n\nEntão, que tal aprender um pouco mais sobre essa estratégia, suas vantagens e desvantagens, e conferir alguns cases de sucesso que esbanjaram criatividade nos últimos tempos? Confira todos os detalhes que você precisa saber sobre o marketing de guerrilha!
\n\n\n\nComo vimos antes, o marketing de guerrilha se caracteriza pela sua abordagem criativa e pouco convencional. Desse modo, aposta em uma publicidade mais agressiva para a divulgação de um determinado produto ou solução.
\n\n\n\nO nome foi dado por Jay Conrad Levinson no final dos anos 70, que associou a prática ao que acontecia na Guerra do Vietnã. Afinal, mesmo com o baixo poder de fogo, os vietnamitas se destacavam por suas técnicas de guerrilha, superando seus adversários por meio de estratégias.
\n\n\n\nDesse modo, quando analisamos esse conceito sobre a perspectiva do marketing, buscamos aumentar o impacto de uma estratégia com investimentos baixos. Confira alguns exemplos nas fotografias abaixo!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/07/Zoo.jpg\")
![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/07/Frontline.jpg\")
Fazer mais com menos. Com essa promessa, começa a fazer sentido esse tipo de estratégia estar se popularizando entre grandes marcas. Entretanto, antes de partir para a prática, precisamos entender as razões pelas quais o marketing de guerrilha impacta tanto o seu público.
\n\n\n\nDesse modo, torna-se possível identificar as funcionalidades dessa estratégia para a sua marca, assim, potencializando ainda mais o seu investimento em marketing. Vamos conferir!
\n\n\n\nAntes de tudo, para entender a fundo, o marketing de guerrilha possui a mesma fundamentação técnica que o marketing convencional. Isso porque, ambos buscam atrair e impactar um determinado público através de anúncios.
\n\n\n\nPorém, a sua principal diferença está no veículo utilizado para propagar a mensagem e, principalmente, na forma que essa mensagem chega ao receptor.
\n\n\n\nIsso porque, como vimos anteriormente, a sua principal finalidade é chocar o público e impactar, para que aquele produto, marca ou serviço, seja lembrado.
\n\n\n\nAgora, pense no seu cotidiano. Atualmente, somos bombardeados com milhares de informações diferentes, quase que de forma simultânea.
\n\n\n\nCom certeza, você seleciona com maior atenção o que merece ou não a sua atenção, o seu público também. Desse modo, é comum que os anúncios tradicionais não revolucionem a sua geração de leads. Afinal, muitas vezes, esse tipo de material torna-se facilmente descartável.
\n\n\n\nO marketing de guerrilha é uma alternativa para você burlar esse sistema, mas, deve ser aplicado com cautela. O seu principal objetivo, é ser tão impactante que se torna impossível ignorá-lo.
\n\n\n\nDesse modo, o foco deve ser em causar uma reação no público, ou quem sabe, provocar um concorrente.
\n\n\n\nBom, acho que já deu para entender que o marketing de guerrilha é uma estratégia extremamente eficiente. Mas, que tal conferir como ele aplicado na prática?
\n\n\n\nSeparamos alguns cases que se destacam nessa estratégia que podem te ajudar a entender mais sobre o tema e te inspirar a criar um para sua empresa, que tal?
\n\n\n\nConfira a seguir os maiores cases de marketing de guerrilha!
\n\n\n\nAlém dos casos que vimos nas fotografias, existem estratégias que exigem ainda mais participação do público. A Coca-cola é uma empresa que se destaca quando o assunto é marketing, principalmente na sua aposta em diferentes mercados.
\n\n\n\nA sua presença e objetivos de proporcionar \"bons momentos entre amigos e família\", são retratados facilmente nessa campanha que você pode conferir aqui em baixo!
\n\n\n\nVocê, com certeza, já viu algum comercial ou anúncio em que essas duas empresas competiam entre si. Afinal, essa disputa hilária vem de tempos atrás, e nos rende grandes campanhas que ficam na memória.
\n\n\n\nA mais recente delas, convida o filho do jogador Ronaldo, Ronald Nazário, para participar do comercial. No entanto, antes de revelar o comercial faz associações com o símbolo do concorrente, Ronald McDonald\'s.
\n\n\n\nMas, o destaque aqui, fica para a campanha de paz criada pelo Burguer King para propor um novo sanduíche, McWhopper, a junção dos termos utilizados por cada um dos fast-foods. Uma das maiores jogadas de marketing da história, anunciava o lançamento como o que ele realmente foi, o evento do século.
\n\n\n\nA estratégia ainda consistia em um pequeno detalhe, o hambúrguer ficaria disponível por apenas um dia, em uma única lanchonete, exatamente no centro do percurso entre as sedes das redes de fast-food.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/07/marketing-de-guerrilha-6.jpg\")
Infelizmente, a campanha não gerou uma resposta positiva da concorrente do Burguer King e acabou não acontecendo como previsto. Mas, colocou ambas as empresas em destaque.
\n\n\n\nTalvez você esteja pensando que essas estratégias exigiram grandes orçamentos. De fato, falamos no início que a ideia é gastar pouco por um grande resultado e, os custos dessas campanhas com certeza não se comparam ao retorno que as empresas tiveram. Mas, que tal algo mais simples que, ainda assim, pode fazer barulho na internet?
\n\n\n\nEsse é o caso da Warner Channel, que durante a divulgação da série do personagem Flash, no Brasil, teve uma ideia genial. Fazendo alusão ao poder do herói, a empresa começou a comentar \"First\" (\"Primeiro\") em todas as publicações referentes ao seriado.
\n\n\n\nCom um custo praticamente zero, conseguiram a atenção dos fãs e da mídia, fazendo com que a série também se destacasse. Incrível, não?
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/07/marketing-de-guerrilha-14.jpg\")
Como vimos no início deste artigo, as possibilidades são infinitas. Afinal, o que se destaca no Marketing de Guerrilha é a criatividade. Conhecer o seu produto e público, já abre um leque de oportunidades únicas.
\n\n\n\nSerá que isso pode funcionar para a sua marca? Continue nos acompanhando para saber mais sobre o assunto e não perder mais detalhes sobre essa e outras estratégias de marketing que se destacam no mercado!
\n\n\n\nNão esqueça de acompanhar o Beatz Podcast, lá falamos sobre assuntos variados que abordam dicas de gestão, marketing e vendas, tudo que você precisa para alavancar a sua empresa e conquistar ainda mais espaço na internet.
\n\n\n\nSe você está antenado para as novidades do cinema, sabe que um novo sucesso esteve, nessas últimas semanas, entre os destaques na mídia. O novo filme Barbie, da diretora Greta Gerwig, já está nas telonas e o seu sucesso rendeu para o longa o título de maior bilheteria de 2023.
\n\n\n\nAlém do sucesso, outro detalhe tem intrigado os profissionais de marketing, referente as estratégias para a divulgação do filme, bem como, o evento que esse período se tornou para algumas marcas.
\n\n\n\nAfinal, é quase impossível entrar nas redes sociais ou andar por um shopping sem ver algum material promocional estampado com a personagem. Por isso, hoje vamos analisar as principais características da divulgação feita para o filme Barbie. Além disso, vamos entender como o branding pode potencializar campanhas e trazer resultados incríveis para uma estratégia.
\n\n\n\nSem mais enrolações, vamos ao que interessa!
\n\n\n\nDe fato, quando Ruth Marianna Handler, em sua viagem para a Suíça, se deparou com a boneca Bild Lilli, não imaginava que esse seria o primeiro passo para um dos maiores símbolos infantis da história.
\n\n\n\nIsso mesmo, a Barbie que conhecemos hoje vem do rebrainding de uma boneca destinada ao público masculino adulto da Alemanha, durante a década de 1950. Até hoje, não se sabe se a criadora da boneca mais famosa do mundo, tinha conhecimento sobre os detalhes do brinquedo original, que inspirou sua criação.
\n\n\n\nA partir de uma necessidade que observou enquanto a sua filha Barbara Handler brincava com uma boneca de pano, Ruth iniciou uma empreitada para chegar ao que vemos hoje nas prateleiras e, agora, nas telonas.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/07/4778651_f287862a4358bee.jpg\")
Mas, esse projeto demorou anos para ser concluído, sendo oficialmente lançado em 1959. Entretanto, foi apenas em 1964 que a Mattel (maior fabricante de brinquedos do mundo) comprou todos os direitos e patentes da boneca original.
\n\n\n\nDesde então, a Barbie já teve diversas versões lançadas e se consolidou como a boneca que poderia ser tudo. De astronauta a sereia, já vimos de tudo, tanto nos brinquedos como em animações, e agora, vemos ela ganhar vida em um live action.
\n\n\n\nVocê pode até ser aquela pessoa que julgou todos se vestindo de rosa para assistir ao novo filme, mas, não pode negar que essa repercussão fez com que você soubesse dessa estreia. De fato, o marketing feito para esse lançamento abriu uma nova perspectiva para o marketing no cinema.
\n\n\n\nAfinal, mesmo sendo um excelente filme, a partir dos resultados, não podemos negar que essa foi uma boa jogada da Mattel. Aliás, já vemos rumores de novos lançamentos com personagens da gigante do mercado de brinquedos.
\n\n\n\nA empresa já tem esperança de crescimento, principalmente através de licenciamentos. Em 2022, a queda de 22% no faturamento, pressionou a empresa a fazer um reposicionamento no mercado e, também, para o público. Nada mais justo do que usar uma das principais marcas para isso.
\n\n\n\nEm apenas 30 dias antes do lançamento, as ações da empresa se valorizaram em 13,71%. Além disso, o próprio filme já demonstra resultados positivos para a marca. Apenas na estreia, de acordo com dados da Bloomberg, foram arrecadados cerca de US$ 22,3 milhões.
\n\n\n\nAssim como vemos em universos cinematográficos, como já é comum com os super-heróis, essa aposta tem se tornado parte de estratégias para o crescimento das marcas. A Mattel entra nessa disputa e chega de maneira promissora.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/07/Barbie.jpg\")
Já vimos que a empresa por traz da boneca, vê o filme de maneira esperançosa e aposta em mais licenciamentos para a marca. Mas, e o filme? Por que se tornou tão influente?
\n\n\n\nPara responder a essa pergunta, devemos analisar atentamente duas estratégias já conhecidas. São elas: o marketing de nostalgia e o marketing de ativação. Foram eles que possibilitaram esse hype gigantesco em torno da personagem.
\n\n\n\nQuer conhecer mais sobre essas estratégias?
\n\n\n\nDe acordo com uma pesquisa feita pelo Spotify, cerca de 70% dos participantes se lembram mais facilmente de marcas que estiveram presentes em momentos marcantes de suas vidas. De fato, você, provavelmente, se recorda de um produto que fez parte da sua infância, ou de outro momento importante da sua vida.
\n\n\n\nEssa não é uma estratégia em si, mas, marcas que se aproveitam desse sentimento, podem conquistar ótimos resultados.
\n\n\n\nDesse modo, a divulgação do filme utiliza a nostalgia do brinquedo, apostando em peças que fazem referência a sucessos do passado. Bem como, o apelo que as várias versões de Barbies e Kens podem gerar. No caso de um personagem como esse, essa tarefa pode ser muito simples, basta mostrar a coisa certa para o público certo.
\n\n\n\nEntretanto, algumas empresas também podem aproveitar a nostalgia, mesmo que não façam parte da infância do seu público, como no caso em questão. Isso porque, buscam causar o sentimento através de associações do seu produto, com marcas que estiveram presentes no passado dos seus consumidores.
\n\n\n\nÉ o caso da coleção da O Boticário, em parceria com a marca de chicletes Bubbaloo.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/07/image-1.png\")
O que falou mais alto no período de lançamento, sem sombra de dúvidas, foi o papel das redes sociais no processo de divulgação. Essa foi outra estratégia utilizada para divulgar ainda mais o filme Barbie. Isso porque, com o lançamento se aproximando, foi disponibilizado para os fãs o Barbie Selfie Generator, uma inteligência artificial que pode te colocar no pôster do filme.
\n\n\n\nUma das características na divulgação, foi mostrar que existem diversos tipos de Barbie e todas podem se tornar a boneca. Bem como, todos os homens podem ser \"só mais um Ken\".
\n\n\n\nCom o Barbie Selfie Generator, isso torna-se ainda mais real. Mas, acima de tudo, possibilita que mais e mais pessoas falem sobre o lançamento através de publicações nas principais redes.
\n\n\n\nAlém de tudo isso, ainda existem outros pontos que auxiliaram nessa divulgação, mas não necessariamente fazem parte de uma estratégia. Como vemos nas estreias de filmes para super-heróis, Barbie arrastou uma multidão vestida de rosa para as salas de cinema.
\n\n\n\nAfinal, o live action se tornou um evento e, deu ao público a sensação de pertencimento e comunidade. Ou seja, transformou uma simples sessão de cinema em uma experiência para o público.
\n\n\n\nÉ comum ver pessoas de rosa indo assistir ao filme, pois, como vimos em suas campanhas de divulgação, todos podem ser uma Barbie. Isso não seria diferente em um momento tão especial como esse, em que você presencia a personificação do seu brinquedo favorito de infância, na tela de um cinema.
\n\n\n\nAlém disso, Barbie traz à tona um posicionamento muito presente entre o público para o qual o filme é destinado, de crítica social e questionamento do papel da mulher na sociedade. Esse fator abre espaço para diálogos e debates que aprofundam ainda mais a história, fazendo com que ela se perpetue por mais tempo e adentre outros nichos.
\n\n\n\nDessa forma, o filme Barbie consegue ser muito mais do que um simples live action da boneca mais famosa do mundo. Tornando-se um exemplo de como uma marca deve se posicionar e se comunicar com o seu público.
\n\n\n\nAgora chegou o momento de conversarmos sobre o assunto. Você já assistiu ao filme? O que achou? Que tal compartilhar sua opinião com a gente?
\n\n\n\nNo novo episódio do Beatz Podcast, tratamos exatamente sobre esses aspectos em um bate-papo superinteressante sobre o filme com as nossas redatoras Barbara Viotto e Letícia Petrelli. Confira agora o nosso canal oficial e deixe a sua opinião nos comentários, queremos saber o que você achou do filme Barbie!
\n\n\n\nNão esqueça de nos acompanhar através das redes sociais para não perder os novos artigos do blog da Beatz!
\n\n\n\nUma das principais dúvidas para profissionais de marketing está no engajamento do público, e isso se intensifica quando pensamos no uso de redes sociais para potencializar estratégias. Entretanto, é preciso entender como essas métricas influenciam em seus resultados.
\n\n\n\nPor isso, preparamos um artigo completo para te mostrar todos os detalhes. Hoje, você vai aprender tudo sobre os métodos e técnicas para aumentar o engajamento das suas campanhas e, acima de tudo, entender se isso é realmente o que você precisa.
\n\n\n\nEntão, se você quer tirar todas as suas dúvidas, continue a leitura!
\n\n\n\nComo vimos, se você trabalha com marketing, já deve ter ouvido falar nesse termo. Afinal, muitas empresas se empenham para conquistar um engajamento maior do seu público. Mas, qual é a real importância do engajamento no marketing?
\n\n\n\nEm primeiro lugar, precisamos entender que o engajamento é uma métrica relativamente fácil de ser mensurada. Isso porque, consiste na participação do seu público, bem como, nas interações deixadas por eles.
\n\n\n\nOu seja, o engajamento pode ser determinado através do que chamamos de \"métricas de vaidade\". São dados como número de curtidas em um post, seguidores nas redes sociais, comentários em um blog entre outros detalhes.
\n\n\n\nMas, por que chamamos elas de métricas de vaidade?
\n\n\n\n![\"pessoas-mexendo-em-celular-com-ícones-de-redes-sociais\"](\"https://beatz.com.br/wp-content/uploads/2023/07/Blog-9-MEIO.jpg\" "\\"pessoas")
Esse nome se deve ao fato de que, essas métricas não são diretamente ligadas à venda de um produto ou solução. Dessa forma, pensando em uma estratégia com essa finalidade, o engajamento talvez não seja o ponto alto de uma campanha. Entretanto, ele não perde a sua importância!
\n\n\n\nAfinal, temos outras áreas dentro do marketing que dependem de um bom engajamento, e como exemplo, podemos citar as estratégias de e-mail marketing. Desse modo, para ter sucesso com o marketing, é preciso que a sua base de leads interaja com a sua marca.
\n\n\n\nDa mesma maneira, se as redes sociais são o foco da sua estratégia, precisamos trabalhar para aumentar o engajamento de uma determinada campanha.
\n\n\n\nJá temos que adiantar que essa não é uma tarefa fácil. Isso porque, existem muitas variáveis entre a sua empresa e o seu objetivo final. Entretanto, existem algumas dicas que podem te ajudar nesse novo projeto.
\n\n\n\nListamos algumas delas para guiar você em uma campanha de marketing que tenha o engajamento como ponto principal. Continue a leitura!
\n\n\n\nComo vimos anteriormente, o engajamento está relacionado à interação que o seu público tem com os conteúdos que a sua empresa publica. Desse modo, é preciso entregar materiais relevantes, ou seja, que deem satisfação o seu público-alvo.
\n\n\n\nAssim, é possível garantir que o nível de interação será maior, afinal, você pode perceber isso na forma que consumimos conteúdo na internet, curtimos aquilo que nos agrada, comentamos nos posts que geram discussão e compartilhamos informações. Tudo isso pode ajudar sua marca a crescer.
\n\n\n\nMas, para isso, é preciso estabelecer um planejamento de conteúdo que esteja de acordo com a persona da sua empresa. Ou seja, o cliente ideal para a sua marca.
\n\n\n\nJá havíamos mencionado que estratégias de e-mail marketing necessitam de um maior engajamento. Entretanto, esse também é um método para aumentar essa métrica.
\n\n\n\nIsso porque, esse é o principal modo de estabelecer uma comunicação direta com a sua base de leads. Desse modo, se aproximando do seu público e fazendo com que ele interaja com conteúdos publicados em outras ferramentas, como é caso das redes sociais.
\n\n\n\nNão basta contar com uma lista de leads, mesmo que qualificados. É preciso estabelecer uma maneira de personalizar a forma como você se relaciona com o seu público.
\n\n\n\nDesse modo, entenda quais são as expressões que a sua persona utiliza, quais assuntos, e comece a investir tempo na construção de uma relação. Uma loja, por exemplo, pode utilizar o Instagram para enviar cupons de desconto para clientes especiais.
\n\n\n\nDa mesma forma, você pode dedicar alguns minutos do seu dia para interagir com os comentários de uma publicação, mostrando para quem te acompanha, que você está presente para ajudá-lo.
\n\n\n\nNas metodologias utilizadas pela Beatz, por exemplo, as métricas de vaidade não são tão relevantes, obviamente, dependendo do objetivo estabelecido. Afinal, elas nem sempre são indicativos de venda.
\n\n\n\nEntretanto, como afirmamos, isso pode depender do seu objetivo e elas também podem te ajudar. Se o seu público está engajado, com certeza se lembrará de você em um momento de decisão.
\n\n\n\nAlém disso, aproximar o seu público é a melhor forma de garantir que ele esteja atento às novidades da sua empresa e, desse modo, tenha acesso fácil as suas soluções.
\n\n\n\nMas, o que você pensa sobre o assunto? O engajamento é uma métrica essencial para a sua marca?
\n\n\n\nQueremos muito saber a sua opinião, portanto, venha conhecer as nossas redes sociais e interagir conosco. Ficaremos felizes em sanar dúvidas e ajudar sua empresa a crescer!
\n\n\n\nNão esqueça de acompanhar o nosso blog e ficar por dentro das melhores dicas de marketing, gestão e vendas. Assim como o Beatz Podcast, nosso programa oficial no YouTube!
\n\n\n\nTodas as terças-feiras a partir das 18h30, temos um encontro marcado, esperamos você lá!
\n\n\n\nSe você tirou uns minutinhos da sua semana para conferir as redes sociais, com certeza se deparou com alguma coisa cor de rosa. Afinal, a cor dominou a semana do dia 20, graças a estreia do filme inspirado na boneca mais famosa de todos os tempos, a Barbie.
\n\n\n\nAlgo que não passou despercebido aqui na agência, foi o sucesso que o marketing do filme proporcionou, então, que tal aprendermos o que o branding do novo filme pode nos ensinar sobre marketing?
\n\n\n\nConvidamos duas especialistas no assunto, a Leticia e a Barbara, redatoras aqui na Beatz, que chegam para somar nessa conversa, com um estudo aprofundado do marketing cor de rosa que fez tanto sucesso na internet!
\n\n\n\nLinks úteis:
\n\n\n\nConfira nosso blog: https://beatz.com.br/blog/
\n\n\n\nE-books e materiais: https://beatz.com.br/materiais-ricos/
\n\n\n\nSiga a Beatz no Instagram: https://www.instagram.com/beatzdigital/
\n\n\n\n#BarbieMovie #MarketingECinema #EstratégiaDeBranding #Marketing #Beatz
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\n\n\n\nPor isso, é essencial que todas as empresas que oferecem um alcance de resultados, tenham cases para mostrar que realmente são referência naquilo que fazem.
\n\n\n\nDessa maneira, você deve entender todas as vantagens que a sua empresa pode usufruir se formular um bom case de sucesso. Isso tudo, inclui planejamentos estratégicos para conseguir, com uma boa gestão, administrar e mostrar resultados realmente surpreendentes.
\n\n\n\nE foi justamente com esse objetivo, que decidimos trazer para você, basicamente, um manual de como produzir esse ‘’mostruário’’ e aumentar os seus clientes.
\n\n\n\nEntão, fique de olho em todos os tópicos do texto para adquirir o conhecimento necessário, e consagre a sua marca no mercado digital.
\n\n\n\nEm primeiro lugar, vamos explicar tudo sobre essa ferramenta de atração. O case de sucesso é um tipo de prova real, para validar toda a sua proposta de venda e mostrar a efetividade daquilo que está propondo.
\n\n\n\nEm resumo, o case é um relato de sucesso que o cliente conseguiu alcançar após utilizar um serviço ou produto oferecido pela sua empresa. Esse tipo de ferramenta, funciona como uma prova social, ou seja, uma técnica de conversão através de persuasão, com o intuito de mostrar que suas soluções são efetivas.
\n\n\n\nE essa ferramenta é um diferencial muito forte no mercado, para mostrar que uma marca é a mais indicada, atraindo muitos leads pelo sucesso dos seus clientes.
\n\n\n\nAs pessoas gostam de histórias reais, principalmente, quando são contadas por semelhantes.
\n\n\n\nEntão, além de desenvolver algo exclusivo e criativo, é preciso ter identificação, entendendo o emissor e o receptor, para que seja desenvolvido um bom relacionamento.
\n\n\n\nDessa forma, para ser uma empresa comentada e bem-vista, aprenda a formular um bom case de sucesso no passo a passo abaixo.
\n\n\n\n![\"pessoa-sorrindo-de-felicidade\"](\"https://beatz.com.br/wp-content/uploads/2023/07/Blog-1-MEIO-1.jpg\" "\\"pessoa")
Agora que você já sabe a definição do termo, está na hora de aprender a elaborar um estudo de caso, isto é, uma pesquisa para definir tudo o que será trabalhado. Veja como:
\n\n\n\nAlgumas dicas que você pode usar na hora de produzir o conteúdo, é adotar técnicas de storytelling para fazer um roteiro emocionante e criar uma conexão emocional com o receptor da mensagem.
\n\n\n\nLembre-se sempre que o foco é o cliente. Pensando nisso, você tem em suas mãos, um passo a passo para fazer um case de sucesso bem estruturado.
\n\n\n\nContudo, outro fator importante é o formato de apresentação desse material, que pode ser diversificado de acordo com a proposta escolhida estrategicamente. Portanto, abaixo estão alguns formatos possíveis para divulgar o conteúdo do seu material. Confira:
\n\n\n\nPor fim, chegamos na etapa que realmente explora o propósito de todo esse esforço. Após produzido, é o momento de utilizá-lo para aumentar as suas vendas.
\n\n\n\nO grande elemento aqui é a divulgação, então, para que o seu case seja acessado, você deve saber como distribuí-lo entre os métodos de comunicação para realizar bons argumentos de venda.
\n\n\n\nDessa forma, você pode incluir versões do case em vídeo, link ou citação, em sua página de vendas e em landing pages para despertar a vontade de aquisição no comprador.
\n\n\n\nMas, não deve esquecer de investir em anúncios bem segmentados, para atingir exatamente o seu público-alvo e utilizar do remarketing para estimular pessoas que já conhecem a sua empresa.
\n\n\n\nSimilarmente, outra estratégia que atinge ótimos resultados, é o e-mail marketing para leads de fundo de funil, pois, já estão maduros para decidirem o que realmente querem.
\n\n\n\nEm conclusão, o case é um gatilho importante para acelerar vendas por meio de influência de depoimentos de satisfação.
\n\n\n\nEntre no blog da Beatz e leia outros artigos que te mostram como planejar maneiras de atingir todos os seus objetivos, como uma empresa bem-sucedida.
\n\n\n\nAlém disso, você também pode entrar em nossa página de cases para analisar e ver exemplos de como montar e estruturar o seu. Veja um pouco sobre como trabalhamos e o que conseguimos proporcionar.
\n\n\n\nNão deixe de procurar mais informações e conteúdo. O nosso site está lotado de projetos e soluções que podem te ajudar.
\n\n\n\nRedes sociais sempre são um prato cheio quando falamos de marketing, mas, saber utilizá-las é a chave para conseguir bons resultados. Afinal, não basta publicar qualquer coisa, você precisa entender as plataformas, bem como, otimizá-las para atender as suas necessidades, o que chamamos de SMO.
\n\n\n\nVocê, provavelmente, utiliza estratégias para o marketing realizado na sua empresa, o SEO, por exemplo, é uma das mais conhecidas. Mas, em se tratando de uma estratégia para otimização do conteúdo com base nas diretrizes dos mecanismos de busca, será que é possível replicá-lo em redes sociais?
\n\n\n\nEssa é uma dúvida comum, principalmente entre os iniciantes do marketing. Infelizmente, não existe uma forma de aplicar técnicas de SEO no conteúdo das redes sociais. Isso porque, para isso, você conta com uma metodologia própria. É sobre essa questão que vamos conversar hoje!
\n\n\n\nPortanto, se você tem dúvidas sobre o assunto e quer saber como as redes sociais da sua empresa podem impactar ainda mais o seu público, chegou o momento de aprender tudo sobre as estratégias de SMO!
\n\n\n\nEssa é uma sigla muito utilizada no marketing digital, e que representa a estratégia Social Media Optimization - em português, Otimização de Mídias Sociais. Assim como as estratégias de SEO, aqui temos um conjunto de práticas que potencializam as chances da sua empresa conquistar bons resultados com essas ferramentas.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/07/Blog-10-MEIO.jpg\")
Desse modo, são essenciais para que você aproveite ao máximo tudo que elas podem oferecer. Isso não se limita a uma ou outra plataforma, mas, aqui vamos falar sobre as redes mais utilizadas no meio empresarial, sendo elas: Facebook, Instagram e LinkedIn.
\n\n\n\nInúmeras empresas apostam nas redes sociais para divulgar seu produtos e serviços. Isso porque, elas oferecem um cenário promissor para que você alcance as pessoas certas de maneira prática e eficiente. Entretanto, não basta estabelecer um cronograma, é preciso dedicar-se a outros pontos de extrema importância.
\n\n\n\nDesse modo, é possível estabelecer processos que vão além da publicação, abordando estratégias para análise e utilização de dados para otimização de conteúdo, por exemplo. A seguir, veremos mais sobre essa prática. Confira!
\n\n\n\nComo vimos anteriormente, a publicação de conteúdo nas redes sociais é apenas uma das etapas para que você tenha bons resultados. Pensando nisso, é preciso contar com estratégias vantajosas para a sua empresa, e o SMO pode oferecer tudo o que você precisa.
\n\n\n\nAliás, a otimização de mídias sociais vai além do aumento de métricas de vaidade, impactando em pontos essenciais de uma estratégia de marketing, seja para tráfego pago ou orgânico. Para comprovar a eficiência do SMO, separamos algumas das suas principais vantagens.
\n\n\n\nVocê, provavelmente, já percebeu que o público de grandes marcas procura características específicas, principalmente quando o assunto é rede social. Essas características, podem ser resumidas em \"proximidade com o público\".
\n\n\n\nEsse é um comportamento presente em uma boa parte dos consumidores e tem se tornado uma estratégia para grandes marcas. O resultado disso? Maior engajamento do público e, consequentemente, melhores resultados com o posicionamento da marca!
\n\n\n\nNo centro disso tudo estão as redes sociais, que se tornaram ferramentas fundamentais para essa relação entre marca e consumidor. Afinal, é ali que procuramos por uma forma de identificação e, muitas vezes, sem querer, encontramos uma nova empresa que se parece conosco.
\n\n\n\nUma boa estratégia de marketing, se caracteriza pela conexão entre os canais utilizados. Do design aos temas, tudo precisa estar coeso, e isso só é possível através de um maior controle sobre as publicações da sua rede, bem como, uma análise mais detalhada.
\n\n\n\nUma estratégia de SMO, pode ser fundamental para te ajudar nessa tarefa. Afinal, como vimos anteriormente, essa é uma prática que vai além da publicação regular, ou seja, te permite observar outros aspectos do marketing feito para a sua empresa.
\n\n\n\nComo toda boa estratégia, precisamos pensar nos gastos que uma campanha pode gerar. A otimização de mídias sociais, é uma das melhores formas de identificar gastos desnecessários e pontos de melhorias que possam ser vantajosos.
\n\n\n\nDesse modo, a estratégia é, também, uma forma de reduzir custos com o marketing, sem afetar os resultados que isso pode proporcionar. Afinal, falamos aqui de otimização!
\n\n\n\nAssim como qualquer estratégia, existem alguns passos que você precisa atribuir a sua rotina de postagens, para que elas aproveitem todas as vantagens do SMO. Por isso, listamos algumas delas para te ajudar. Confira a seguir!
\n\n\n\nDe fato, esses são apenas alguns passos para iniciar essa trajetória, mas, eles também são essenciais para que você comece com o pé direito. Se você quer ver mais dicas para redes sociais, temos o artigo perfeito para você!
\n\n\n\nÉ possível unir estratégias de inbound marketing e redes sociais?
\n\n\n\nAlém disso, convidamos você a nos seguir em nossas redes sociais, para conferir dicas como essa e muita informação relevante sobre marketing por lá. Nos vemos na próxima!
\n\n\n\nA agência de tráfego pago é um dos ramos que está em ascensão nos dias atuais, e isso acontece porque o mundo digital está em constante desenvolvimento, possibilitando para quem trabalha com tráfego pago, um grande aumento de propostas.
\n\n\n\nVocê já deve ter ouvido alguém falar que contratar uma agência de tráfego pago, é a melhor opção para concretizar sua empresa no mercado e aumentar o número de vendas e clientes, mas, entende o motivo de dizerem isso?
\n\n\n\nNeste texto, vamos te explicar e mostrar todos os benefícios que esse tipo de contratação pode proporcionar para uma empresa.
\n\n\n\nEntão, leia com atenção cada parte do texto para conseguir absorver todo o conteúdo e tirar as dúvidas sobre a real função de uma agência e como ela pode atuar no crescimento e desenvolvimento, fazendo um negócio se tornar promissor.
\n\n\n\nPara começarmos a te explicar cada detalhe que engloba esse tipo de trabalho, primeiramente, vamos te mostrar quais são as tarefas desempenhadas em uma agência de tráfego pago.
\n\n\n\nPor isso, saiba que esse tipo de negócio propõe o aumento do tráfego, isto é, o fluxo de usuários que acessam os canais digitais, para aumentar o engajamento e, consequentemente, gerar mais vendas.
\n\n\n\nE tudo isso, é feito a partir de técnicas e métodos que acarretam o marketing digital, como: inbound marketing, marketing de conteúdo, remarketing, marketing de influência, entre outros.
\n\n\n\nMas, você deve ter em mente que nem toda agência com esse propósito trabalha da mesma forma. Então, para conseguir escolher a que mais se adeque aos seus objetivos, precisa determinar os resultados que deseja alcançar com tal contratação.
\n\n\n\nEm resumo, as agências de tráfego pago ajudam, com as suas estratégias, a melhorar a classificação do seu site nos mecanismos de busca do Google.
\n\n\n\nEsses serviços oferecidos, podem ser: criação, otimização e monitoramento de anúncios, gerenciamento de palavras-chave, junto com serviços de design e otimização de site, com o intuito de melhorar a experiência do usuário e elevar as taxas de conversão.
\n\n\n\nAgora que você já entende o que faz uma agência de tráfego pago, é o momento de descobrir como contratar esse serviço essencial para qualquer empresa.
\n\n\n\n![\"mãos-abertas-com-figura-sorrindo\"](\"https://beatz.com.br/wp-content/uploads/2023/07/Blog-2-MEIO-1.jpg\" "\\"mão")
Conforme dito acima, uma agência é um grande passo para crescer no mercado atual e consolidar a sua marca. Por isso, é fundamental que você saiba como realizar uma boa contratação.
\n\n\n\nAbaixo, estão algumas dicas que devem ser seguidas para que tudo seja feito de forma clara e bem avaliada. Confira:
\n\n\n\nEsses são apenas alguns apontamentos para serem avaliados antes de assinar um contrato. Mas, saiba que é essencial que você agende uma reunião para conhecer a fundo os especialistas que trabalharão com a sua empresa.
\n\n\n\nSão eles, os responsáveis por indicar as estratégias mais adequadas para atingir todos os resultados esperados.
\n\n\n\nA Beatz, é uma agência que trabalha com profissionais capacitados e com autoridade naquilo que fazem. Conheça mais sobre a Beatz Digital e veja as soluções que garantimos te entregar.
\n\n\n\nPor fim, adquirir esse tipo de serviço pode trazer muitos benefícios para o seu negócio, principalmente, quando falamos de vendas.
\n\n\n\nO papel da agência contratada é, basicamente, cuidar da geração de tráfego dos seus canais digitais, direcionando-o para pessoas que se enquadram na persona da sua empresa. Dessa maneira, você deixará de ter preocupações em relação a acessos e alcances.
\n\n\n\nContratar uma agência, te dará os recursos necessários para implementar estratégias bem direcionadas e comprovadas de marketing digital. Visto que, as tarefas serão realizadas com expertise, gerando conclusões mais eficientes.
\n\n\n\nAs campanhas, por exemplo, atingem em um curto período de tempo, um grande número de leads engajados que podem se tornar potenciais clientes.
\n\n\n\nAlém disso, as métricas de desempenho usadas para monitoramento, geram e avaliam os resultados com maior precisão.
\n\n\n\nPara concluir, com o auxílio na otimização do site, sua empresa ficará mais visível nos resultados de busca do Google, resultando em um investimento com retorno comprovado.
\n\n\n\nConseguiu entender como uma agência de tráfego pago é um dos elementos primordiais para o sucesso de qualquer empresa?
\n\n\n\nPara conhecer um pouco sobre o nosso trabalho como agência de marketing digital, entre em nosso site e confira todas as estratégias que utilizamos.
\n\n\n\nMas, se deseja ler mais sobre o assunto, você pode acessar o nosso blog e receber muita informação sobre esse mercado.
\n\n\n\nSe tem uma coisa que devemos priorizar no marketing, essa coisa é a confiança que o público desenvolve por uma marca. Mas, muitas estratégias atuais, nem consideram esse fator ao propor soluções eficientes.
\n\n\n\nUm novo lead pode confiar na sua empresa? Por qual razão ele faria isso? A sua empresa está transparecendo essa confiança?
\n\n\n\nHoje em dia, é comum associarmos vendas ao resultado de um bom marketing. Mas, vamos te provar que essa é apenas uma das métricas que devem ser analisadas no processo de implantação de uma campanha.
\n\n\n\nVamos mostrar para você, todos os detalhes da metodologia que está mudando a maneira como pensamos e aplicamos estratégias de marketing. Vamos te ensinar tudo sobre o Marketing de Confiança!
\n\n\n\nSe você quer fazer parte dessa nova era para o marketing digital, com certeza vai querer continuar até o final desse artigo. Então, sem mais delongas, vamos ao que interessa.
\n\n\n\nMarketing de Confiança, também conhecido como Trust Marketing, é uma estratégia criada pela Beatz Marketing Digital, que visa não só conquistar leads qualificados, mas, pessoas que confiam na sua empresa. Através de estratégias testadas desde 2004 e comprovadas, que vêm entregando os melhores resultados para os nossos clientes.
\n\n\n\nPara isso, as etapas do Marketing de Confiança seguem rigorosos critérios, estabelecidos para extrair o máximo de eficiência, qualidade, e o que todos querem: resultados.
\n\n\n\nEm primeiro lugar, estabelecemos que o Trust não é só mais uma promessa, dessas que você provavelmente já ouviu por aí. Comprovamos eficiência com base em grandes cases de sucesso, que construímos junto com os nossos clientes em tantos anos de trabalho.
\n\n\n\nA Beatz, surgiu da fusão de empresas consolidadas no marketing digital, e isso se estende às nossas soluções. Criamos uma estratégia completa, que abrange toda a infraestrutura de marketing da sua empresa. Dessa forma, potencializamos a capacidade de captação de leads, reconhecimento de marca e presença digital.
\n\n\n\nIsso tudo, com uma equipe que se prontifica a se tornar especialista no sucesso do seu negócio. Assim, as ações que realizamos, não se tornam apenas um serviço terceirizado, mas sim, uma decisão para atingir o sucesso que você sempre sonhou para o seu negócio.
\n\n\n\nQuer saber mais sobre o Marketing de Confiança? Confira as etapas que preparamos para que a sua empresa cresça ainda mais no mercado e alcance o reconhecimento que sempre almejou!
\n\n\n\nReconhecimento. Confiança. Venda. Isso é tudo que a sua empresa precisa, e a gente pode te mostrar como conquistar. Como mencionamos anteriormente, o Trust Marketing é uma estratégia que visa gerar confiança na sua marca.
\n\n\n\nUm consumidor só compra determinado produto, se confiar nas promessas da empresa. Desse modo, não adianta posicionar a sua solução como mais uma opção no mercado. Afinal, o público está cansado de promessas vazias, por isso, é preciso reconquistar a sua confiança.
\n\n\n\nMas antes disso, precisamos fazer com que ele reconheça a sua marca como uma possibilidade para sanar as principais dores que ele possa ter. Em geral, projetamos uma estrutura que visa atingir esse público de maneira orgânica e através de mídia paga.
\n\n\n\nEntretanto, todas as etapas do Marketing de Confiança podem ser adaptadas para os objetivos do seu negócio. Por isso, priorizamos o diálogo entre agência e empresas, para que todos os pontos possam ser alinhados e uma estratégia personalizada possa ser criada.
\n\n\n\nCom isso estabelecido, estamos prontos para vender. Chega então o momento de aproveitar todos os leads que estão prontos para receber propostas para adquirir o seu produto ou serviço.
\n\n\n\nSimples, fácil e sem complicações. É isso que o Marketing de Confiança tem para oferecer, e através dos nossos processos você ainda pode ir mais longe, pois, o céu é o limite.
\n\n\n\nExistem muitos fatores que impactam em uma estratégia de marketing digital, principalmente quando falamos da terceirização desse processo. Se você não tem uma equipe de marketing, ou acha que necessita de ajuda nesse processo, precisa contar com uma empresa séria e comprometida.
\n\n\n\nÉ por isso que o Trust Marketing da Beatz dá certo! Estabelecemos pilares para que todo o trabalho siga para o caminho certo. São eles:
\n\n\n\nComo vimos anteriormente, o mundo do marketing está cheio de promessas. Por isso, testamos possibilidades, tecnologia e colocamos tudo em prática para fazer a sua empresa chegar lá!
\n\n\n\nTalvez, esse seja um dos principais problemas das estratégias atuais. Determinar ações sem entender o cenário é um investimento perdido, por isso, aproveitamos o máximo de informação que a sua empresa possa oferecer e, assim, determinamos o melhor caminho.
\n\n\n\n![\"análise-de-dados-no-marketing-digital\"](\"https://beatz.com.br/wp-content/uploads/2023/07/Blog-11-MEIO.jpg\" "\\"gráficos")
Treinamento, qualificação, profissionais especialistas, aqui o conhecimento domina. Por isso, determinamos as melhores estratégias e, o principal, sabemos como aplicá-las da maneira certa.
\n\n\n\nRemovemos dos processos, um dos grandes problemas ao contratar uma agência de marketing terceirizado. Somos uma extensão do seu negócio, choramos e sorrimos juntos.
\n\n\n\nCelebramos as conquistas e somos rápidos em propor melhorias. Com o Trust Marketing não existe desculpa para não conquistar resultados satisfatórios.
\n\n\n\nSeparamos algumas declarações que podem comprovar que a Beatz entrega o que promete, e pode levar a sua empresa para um novo patamar quando o assunto é maturidade em marketing digital. Confira!
\n\n\n\n\n\n\n\n\n\"Nossa empresa cresceu 300% depois de 1 ano da contratação da Beatz\"
\nAB+ Urbanismo
\n\n\n\n\n\"Aumentamos 81% nossas taxas de conversão após 1 mês de contratação\"
\nLavor
\n\n\n\n\n\"As nossas conversões de Leads aumentaram em 120%, em 1 ano\"
\nMasotti
\n\n\n\n\n\"Além dos aumentos em todas as taxas de conv ersões, a gestão do projeto é um grande diferencial\"
\nADDEE
Essas são apenas algumas das empresas que já contam com os resultados do Trust Marketing em seus processos de marketing digital. O seu negócio, também é capaz se tornar um exemplo do quanto isso pode dar certo. Que tal conversarmos sobre o assunto?
\n\n\n\nEstamos ansiosos para mostrar os novos passos que podemos trilhar juntos em direção ao sucesso da sua empresa. Converse agora mesmo com o nosso time de especialistas e não deixe essa chance única passar!
\n', 'Marketing de confiança: conheça o método que está revolucionando o mercado', 'Descubra a metodologia que está revolucionando o marketing digital e veja como ela pode ajudar a sua empresa a crescer.', 'draft', 'closed', 'open', '', 'marketing-de-confianca-conheca-o-metodo', '', '', '2023-08-04 10:07:42', '2023-08-04 13:07:42', '', 0, 'https://beatz.com.br/?p=8403', 0, 'post', '', 0), (8406, 25, '2023-07-28 10:50:06', '2023-07-28 13:50:06', '', '5', '', 'inherit', 'closed', 'closed', '', '5-5', '', '', '2024-01-18 15:47:06', '2024-01-18 18:47:06', '', 8260, 'https://beatz.com.br/wp-content/uploads/2023/07/5.png', 0, 'attachment', 'image/png', 0), (8413, 22, '2023-09-01 14:33:00', '2023-09-01 17:33:00', '\nAtenção aos detalhes é uma das características que todo o profissional de marketing deve exercitar. No processo de propagar uma ideia, um produto ou uma solução, precisamos ter uma visão aguçada para oportunidades. Uma dessas oportunidades, é a redução do custo por lead (CPL), uma das principais métricas do marketing digital.
\n\n\n\nAfinal, conquistar mais pessoas interessadas em uma oferta e pagar pouco por isso, pode ser fundamental para definir se uma estratégia foi bem-sucedida. Pensando nisso, reunimos os profissionais da Beatz para mostrar a você, todos os detalhes das nossas estratégias, que fazem os nossos clientes amarem tanto os resultados que entregamos.
\n\n\n\nSe prepara, porque no artigo de hoje você vai encontrar diversas dicas para potencializar as suas estratégias de marketing e conquistar mais leads, gastando pouco. Boa leitura!
\n\n\n\nAntes de darmos sequência às dicas da Beatz para reduzir o custo por lead nas suas estratégias, precisamos compreender como essa métrica funciona e como ela pode impactar a sua campanha.
\n\n\n\nDesse modo, o Custo por Lead (CPL) é a métrica de marketing digital que indica o valor que você gasta para conversão de cada lead.
\n\n\n\nDa mesma forma que diminuir essa métrica torna-se um indicativo de sucesso, taxas altas de CPL, podem indicar problemas com a sua estratégia. Dessa maneira, torna-se fundamental estudar e analisar todos os pontos de uma campanha e definir melhorias para evitar problemas como esse.
\n\n\n\nÉ importante reforçar que a análise de estratégias é um passo fundamental nesse tipo de otimização. Como sabemos, os leads podem vir de todos os lugares, sendo que, alguns estão prontos para comprar no primeiro contato com a sua marca, enquanto outros precisam de tempo. Por isso, é importante ter em mente que essas ocasionalidades podem interferir e precisam ser observadas com cautela.
\n\n\n\nAlém disso, outros tópicos que já citamos aqui no blog, são de extrema importância nesse tipo de análise. As características do público, a persona, os canais de marketing que você utiliza, tudo isso entra na conta quando o assunto é redução do custo por lead.
\n\n\n\nUm público segmentado, por exemplo, pode apresentar um CPL mais alto que em uma estratégia de remarketing. Entretanto, para criar uma estratégia de remarketing, precisamos de um público segmentado. Desse modo, não podemos excluir um para se ter sucesso em outro.
\n\n\n\nComo prometido, a seguir listamos algumas das principais dicas que aplicamos no dia a dia da Beatz, para potencializar as estratégias de marketing que oferecemos. Desse modo, entregando resultados cada vez melhores. Confira!
\n\n\n\n![\"pessoa-posicionando-peças-de-madeira-com-sinal-de-certo\"](\"https://beatz.com.br/wp-content/uploads/2023/07/Blog-12-MEIO.jpg\" "\\"pessoa")
Como vimos anteriormente, a atenção é o segredo para se ter sucesso com o marketing digital. Quando falamos de um investimento feito pela sua empresa, isso torna-se essencial para que ele seja melhor aproveitado.
\n\n\n\nPor isso, seja no Google Ads ou no Meta Ads, tenha cuidado e se atente aos mínimos detalhes, pois, são eles que mostrarão as melhores oportunidades e pontos de melhorias para a sua estratégia. Esses são apenas alguns dos dados que você precisa conferir regularmente:
\n\n\n\nSe você ainda não sabe quais são essas métricas, vai querer conferir o nosso artigo sobre métricas de marketing. Está imperdível!
\n\n\n\nOferecer conteúdo relevante não é obrigação apenas da sua estratégia orgânica. Quando pensamos em mídia paga, isso também entra na jogada. O seu público pode querer ver mais do que apenas as vantagens do seu produto/serviço.
\n\n\n\nDessa forma, você precisa se tornar relevante e memorável, para que assim, em uma compra, a sua empresa seja lembrada. Aqui na Beatz, por exemplo, após entender os objetivos do cliente, sempre gostamos de encaixar conteúdos que chamamos de \"compartilháveis\". Esses são conteúdos com informações que podem ajudar a persona a alcançar um objetivo ou solucionar um problema, ao mesmo tempo que indica uma solução viável para isso.
\n\n\n\nOferecer um produto ou um serviço, depois que o público já sabe que ele pode ajudar, torna-se uma tarefa muito mais fácil. É por isso que seguimos três etapas fundamentais.
\n\n\n\nPrimeiro, fazemos com que o cliente em potencial, reconheça a sua marca no momento em que ele for comprar. Depois, trabalhamos para aumentar a confiança que ele possui em sua empresa, para que no fim, possamos finalizar a venda.
\n\n\n\nDentro de uma estratégia de marketing, antes de se tornar um lead, o seu público deve passar por diversas etapas. Não podemos tornar a experiência dele ruim logo na última etapa. Por isso, a otimização dos seus anúncios, deve ser acompanhado da otimização das suas landing pages.
\n\n\n\nDesse modo, não se esqueça de propor melhorias e testes para identificar o que funciona melhor entre o seu público. Ser criativo nessa etapa é fundamental, portanto, lembre-se que se o seu lead passou por anúncios de qualidade, ele só precisa de um empurrãozinho para concluir uma compra ou um contrato.
\n\n\n\nObviamente, essas são apenas algumas dicas para te ajudar nesse processo. Mas, sabe o que pode ser ainda mais vantajoso para a sua empresa?
\n\n\n\nContar com uma e agência especializada em marketing digital e com metodologia própria, pode ser a chave para um futuro de sucesso do seu negócio. A Beatz pode te ajudar a ir mais longe e conquistar os melhores resultados, através de processos testados e comprovados.
\n\n\n\nQuer saber mais sobre o que o Trust Marketing pode proporcionar para a sua empresa? Agora, o sucesso para o seu negócio está a um clique de distância. Esperamos por você!
\n\n\n\nPara começar esse post, precisamos fazer uma pergunta: você sabe qual o valor do seu cliente? De fato, essa pode ser uma questão que você não está acostumado a ouvir ou se fazer. Afinal, o cliente é a base para qualquer negócio, e sem ele não existe empresa, por isso, ele tem uma importância enorme para o seu negócio.
\n\n\n\nUma das razões para não ser tão comum, principalmente quando falamos de pequenos negócios, é o fato de muitos não saberem como mensurar esse valor. Mas, algo que mudou com o avanço tecnológico, é a possibilidade de definir valores como esse.
\n\n\n\nPara isso, chamamos essa métrica de Lifetime Value (LTV). Se você ainda não a conhece, chegou o momento de mudarmos isso, porque, essa é uma métrica extremamente importante para uma empresa e pode te ajudar a dar novos passos para a evolução do seu negócio.
\n\n\n\nPensando nisso, preparamos esse artigo completo para te ajudar. Continue a leitura e tire todas as suas dúvidas sobre o assunto!
\n\n\n\nComo vimos anteriormente, o Lifetime Value, é uma das principais métricas de uma empresa. Quando pensamos no epicentro de um negócio, o cliente sempre vai ser o destaque. Afinal, um produto ou serviço deve atender as necessidades de alguém.
\n\n\n\nEm tradução livre \"lifetime value\", significa \"valor vitalício\", e indica todo o lucro líquido que um cliente pode gerar no período de relacionamento que ele estabelecer com a sua empresa. Desse modo, se tornando uma métrica essencial, principalmente quando pensamos em planejamentos que exijam esse tipo de previsibilidade.
\n\n\n\nMas, como isso funciona?
\n\n\n\nImagine que um de seus clientes, em um período de 1 anos, fez quatro compras com valores diferentes em cada uma delas, e não voltou a fazer negócio:
\n\n\n\nDesse modo, o lifetime value desse cliente pode ser calculado como a soma do valor gasto, ou seja, R$ 460,00. Mas, a ideia dessa métrica não é fazer o cálculo para cada um dos seus clientes, e sim, uma média para que você se programe.
\n\n\n\n![\"profissional-analisando-métricas-em-tablet-e-computador\"](\"https://beatz.com.br/wp-content/uploads/2023/08/profissional-analisando-metricas.png\")
Em geral, entender as métricas que possam afetar o seu negócio, é uma forma de se preparar para todas as possibilidades para a sua empresa. Dessa forma, você tem uma visão ampla das oportunidades e consegue responder a elas de maneira ágil, para aproveitar todas as vantagens que isso pode proporcionar.
\n\n\n\nDe cara, você já percebe o quão importante a análise do lifetime value é para o seu negócio. Afinal, essa é uma informação que gera uma nova perspectiva para as ações de investimento, por exemplo. Mas, existem outros tópicos em que essa métrica pode influenciar. Entre eles, podemos citar:
\n\n\n\nDesse modo, o lifetime value se transforma em uma métrica muito importante para que você não tome decisões no escuro. Ou seja, sem a perspectiva dos resultados que uma ação pode trazer para a sua empresa.
\n\n\n\nNa prática, calcular essa métrica pode ser mais simples do que parece. Afinal, nesse processo você ainda consegue redobrar a atenção para outros KPIs que, sem sombra de dúvidas, são essenciais tanto para o cálculo quanto para a sua empresa.
\n\n\n\nComo vimos anteriormente, o lifetime value é uma métrica que se baseia em algumas médias da sua empresa. Desse modo, para defini-lo, você precisará utilizar a fórmula:
\n\n\n\nLVT = (ticket médio × média de compras por cliente a cada ano) × média de tempo de relacionamento
\n\n\n\nPara entendermos melhor, imagine que seus clientes contratem um serviço da sua empresa em que, mensalmente, vão pagar uma média de R$ 500,00. Desse modo, a média de transações anuais, seria de 12. Além disso, podemos dizer que o relacionamento se estenda por um período médio de 2 anos.
\n\n\n\nAssim, teríamos o seguinte resultado:
\n\n\n\n\n\n\n\n\nLTV = (500 x 12) x 2
\n\n\n\nLTV = 6000 x 2
\n\n\n\nLTV = 12000
\n
Nesse exemplo, os seus clientes teriam um lifetime value de R$ 12.000,00. Ou seja, essa é média de tudo que ele pode gerar para a sua empresa, no tempo médio em que ele manterá o relacionamento ativo. Da mesma forma, esse período poderia ser maior ou menor, mas, é importante lembrar que ele deve condizer com a realidade do seu negócio.
\n\n\n\nNo processo de definição do LTV, você precisa se atentar para algumas métricas. Listamos algumas para te ajudar nessa etapa. Confira!
\n\n\n\nO Churn Rate é uma métrica que pode assustar os desavisados, afinal, ela é utilizada para definir os cancelamentos do seu produto ou serviço a cada mês. Entretanto, como mencionamos antes, é preciso ter uma perspectiva maior sobre o negócio e se preparar para todas as possibilidades.
\n\n\n\nAo pensar no tempo de um contrato, é crucial definir qual a média de duração dele, e isso deve ser feito de maneira isolada, não só por conta do cálculo de LTV.
\n\n\n\nUma das métricas mais importantes para se comparar com o lifetime value dos seus clientes, o CAC é onde definimos o valor gasto por sua equipe de marketing e vendas para fechar cada contrato da sua empresa.
\n\n\n\nComo vimos anteriormente, o ticket médio é uma métrica essencial para o cálculo de LTV. Isso porque, representa a média do valor gerado por cada uma das vendas realizadas pela sua empresa. Mas, assim como as anteriores, também é essencial que você análise esse dado de maneira isolada.
\n\n\n\nIsso porque, essa é uma métrica que pode definir diversos caminhos e ajudá-lo a montar estratégias que te auxiliem a melhorar os processos de venda e marketing.
\n\n\n\nE aí, o que achou das dicas? Já consegue definir o lifetime value da sua empresa sozinho?
\n\n\n\nEsperamos que tenha gostado dessas informações. Agora, chegou o momento de colocar a mão na massa! Se você quer outras dicas como essa, temos mais uma para você. Em nosso blog você encontra todos os detalhes que precisa para potencializar suas estratégias e alcançar resultados cada vez melhores!
\n\n\n\nUma agência de inbound marketing, tem um dos papéis mais importantes quando o assunto são as estratégias de venda.
\n\n\n\nPois, ela se utiliza de métodos que podem atrair um público pelo emocional, criando gatilhos e gerando um sentimento de necessidade.
\n\n\n\nAlém disso, todas as estratégias, bem planejadas para atingirem exatamente uma segmentação de público, tornam-se bem direcionadas com os objetivos propostos pela empresa.
\n\n\n\nSe você ainda não consegue entender como isso se dá, neste texto vamos explicar em detalhes, tudo o que você precisa saber sobre esse assunto. E também, te mostrar como saber se os resultados estão sendo alcançados.
\n\n\n\nAntes de começar a explicar tudo, primeiro você precisa entender o que é inbound marketing, assim, todas as tarefas realizadas por uma agência ficarão mais claras.
\n\n\n\nEntão, saiba que o inbound marketing, isto é, o marketing de atração, é um conjunto de estratégias focadas em atrair e converter leads para clientes, utilizando ferramentas como: marketing de conteúdo, SEO, redes sociais, entre outros, para impulsionar a geração de tráfego e dar visibilidade para um negócio.
\n\n\n\nNo marketing digital, essa é uma das estratégias que está no auge, e a cada dia que passa, mais empresas passam a aderir com o intuito de serem mais tecnológicas e notadas no mundo digital.
\n\n\n\nSendo assim, o papel de uma agência de inbound marketing, é usar as técnicas para aplicar todas as estratégias com base no perfil de cada empresa.
\n\n\n\nDessa forma, uma agência de marketing digital tem o objetivo de conseguir realizar algumas ações propostas. São elas:
\n\n\n\nIsso tudo é concretizado com a criação de conteúdo relevante adequado, de acordo com as regras de SEO, através de um bom planejamento focado no perfil da empresa.
\n\n\n\nOs três ápices de uma contratação desse tipo são: a gestão, a análise e o monitoramento de todas as métricas, para que cada passo seja acompanhado e garantir que todo o plano dê certo.
\n\n\n\nSobretudo, para que novas ideias sejam implantadas e o planejamento adaptado conforme o andamento dos resultados.
\n\n\n\nEm resumo, a agência de inbound marketing tem um papel muito importante para que tudo seja feito da melhor forma, com uma equipe de especialistas capacitados e focados em atingir todos os seus objetivos.
\n\n\n\n![\"desenho-representando-ideia\"](\"https://beatz.com.br/wp-content/uploads/2023/08/Blog-3-MEIO.png\")
Não deve ser nenhuma novidade para você, que o mundo virtual está cada vez mais presente na sociedade.
\n\n\n\nPor isso, entrar na internet, isto é, fazer parte da comunidade presente nas redes, é essencial para conquistar um público engajado e firmar a sua marca no mercado.
\n\n\n\nE o inbound marketing é o grande intercessor nesse aspecto, pois, atinge níveis que o marketing tradicional não consegue. Lembre-se sempre que, a área de marketing de uma empresa é um grande investimento, não apenas um acumulado de custos.
\n\n\n\nVisto que consegue atingir grandes resultados, uma agência de inbound marketing pode trazer muitas vantagens para o seu negócio. Confira:
\n\n\n\nAfinal, o trabalho de bons profissionais resulta em tudo isso, pois, sabem por comprovação e experiência o que estão fazendo.
\n\n\n\nPor isso, é fundamental que você saiba escolher a opção que se enquadra no perfil de qualidade, assim como a sua empresa.
\n\n\n\nEntão, conheça algumas soluções que a Beatz pode oferecer, voltadas ao marketing de atração, mas, com uma metodologia única chamada: marketing de confiança.
\n\n\n\nAntes de mais nada, você deve saber que algumas estratégias de marketing podem levar tempo para gerar resultados significativos.
\n\n\n\nPrincipalmente, se você estiver implementando táticas de inbound marketing, por exemplo, é importante dar tempo para que o conteúdo seja indexado pelos mecanismos de busca e para que o relacionamento com o público seja fortalecido.
\n\n\n\nO sucesso das estratégias de marketing pode variar de acordo com o segmento de mercado, o público-alvo e outros fatores.
\n\n\n\nO monitoramento constante e a capacidade de adaptar-se às mudanças, torna-se fundamental para obter o melhor retorno de todas as ações propostas pelo ramo.
\n\n\n\nEntão, tenha paciência e monitore o aumento dos números, ou seja, quantidade de visitas nos sites, de curtidas e o aumento das vendas.
\n\n\n\nDeseja ler mais textos sobre o assunto? O blog da Beatz está lotado de informação para quem quer estudar sobre marketing digital e o mercado atual, com tendências, atualizações e passo a passo detalhados.
\n\n\n\nEntre em nosso site agora mesmo, leia mais sobre nossas estratégias aplicadas e confira nossas campanhas e materiais.
\n\n\n\nCom o desenvolvimento da tecnologia, também veio o desenvolvimento de formas rápidas e instantâneas de venda pela internet. Esse é o chamado e-commerce do futuro 2.0.
\n\n\n\nNos últimos anos, o e-commerce tem sido uma força transformadora no cenário comercial, permitindo que compradores e vendedores se conectem de forma mais conveniente e eficiente.
\n\n\n\nNo entanto, o comércio eletrônico está evoluindo rapidamente para uma nova fase, o e-commerce 2.0, onde o marketing digital se torna o foco da venda pela internet.
\n\n\n\nNeste texto, vamos explorar como o marketing digital está moldando o futuro do e-commerce, as tendências emergentes e os desafios que devem ser enfrentados para alcançar todo o potencial dessa revolução.
\n\n\n\nEm primeiro lugar, o Marketing Digital é a chave para oferecer uma experiência de compra personalizada em escala.
\n\n\n\nPor meio da análise de dados e inteligência artificial, as lojas on-line podem compreender as preferências e comportamentos dos consumidores, criando campanhas altamente direcionadas e recomendações personalizadas.
\n\n\n\nEssa personalização aumenta o engajamento do cliente, fortalece a fidelidade à marca e impulsiona as taxas de conversão.
\n\n\n\nAs redes sociais desempenham um papel crucial no e-commerce do futuro 2.0. As empresas estão cada vez mais, utilizando plataformas como Facebook, Instagram, TikTok e outras, para promover produtos, interagir com os clientes e construir comunidades on-line.
\n\n\n\nPor isso, através de campanhas publicitárias bem direcionadas e estratégias de influenciadores, as redes sociais se tornaram poderosas ferramentas para alcançar e cativar novos públicos.
\n\n\n\nNo e-commerce 2.0, o conteúdo é rei. As marcas estão investindo em estratégias de marketing de conteúdo, oferecendo aos consumidores informações úteis e envolventes sobre produtos e serviços.
\n\n\n\nContudo, blogs, vídeos, infográficos e outros formatos de conteúdo são utilizados para educar e entreter os clientes, criando uma conexão mais significativa com a marca e construindo confiança ao longo do tempo.
\n\n\n\n![\"aumento-de-vendas\"](\"https://beatz.com.br/wp-content/uploads/2023/08/aumento-de-vendas.png\")
A Realidade Aumentada (RA) e a Realidade Virtual (RV) estão revolucionando a forma como os produtos são apresentados aos consumidores.
\n\n\n\nAfinal, essas tecnologias permitem que os clientes visualizem virtualmente os produtos em suas próprias casas, experimentem roupas de forma virtual ou, até mesmo testem móveis em seu ambiente real.
\n\n\n\nEssa experiência imersiva aumenta a confiança do consumidor na compra e reduz as devoluções, tornando-se uma tendência crescente no e-commerce 2.0.
\n\n\n\nA automação de marketing é outra tendência que está ganhando força no e-commerce 2.0.
\n\n\n\nPor isso, com a automação, as empresas podem realizar campanhas de e-mail marketing segmentadas, enviar lembretes de carrinho abandonado, fornecer recomendações personalizadas e muito mais, tudo de forma automatizada.
\n\n\n\nIsso permite que as marcas alcancem os clientes no momento certo com a mensagem certa. Assim, aumenta a eficiência das campanhas e melhora a experiência do cliente.
\n\n\n\nCom o avanço da tecnologia de assistentes virtuais, como a Alexa da Amazon e o Google Assistant, as compras por voz estão se tornando mais comuns.
\n\n\n\nAlém disso, os consumidores podem fazer pedidos apenas com um comando de voz. Isso tudo, representa uma oportunidade significativa para as empresas otimizarem suas estratégias de marketing para atender a essa nova forma de interação com os clientes.
\n\n\n\nEm um cenário digital cada vez mais competitivo, os consumidores estão sendo bombardeados com uma quantidade massiva de informações e anúncios.
\n\n\n\nO desafio para as marcas é se destacar da concorrência e fornecer conteúdo relevante e significativo que capte a atenção do público.
\n\n\n\nÀ medida que o marketing digital se torna mais sofisticado, as questões de privacidade e segurança dos dados dos consumidores se tornam mais importantes.
\n\n\n\nPortanto, as empresas precisam garantir que estejam em conformidade com as regulamentações de proteção de dados e que adotem práticas éticas para o uso das informações dos clientes.
\n\n\n\nEmbora a tecnologia esteja avançando rapidamente, ainda existem desafios relacionados ao acesso igualitário à internet e aos dispositivos necessários para participar plenamente do e-commerce 2.0.
\n\n\n\nA inclusão digital é essencial para garantir que todas as pessoas possam se beneficiar das oportunidades oferecidas pelo marketing digital no comércio eletrônico.
\n\n\n\nPor fim, o e-commerce do futuro 2.0 está extremamente ligado ao Marketing Digital.
\n\n\n\nDessa maneira, a personalização em escala, a integração das redes sociais, a criação de conteúdo relevante e as tecnologias imersivas, estão redefinindo a forma como compramos e vendemos na internet.
\n\n\n\nEnquanto enfrentamos desafios relacionados à privacidade, concorrência e inclusão digital, a evolução do e-commerce 2.0, oferece oportunidades emocionantes para as marcas se conectarem de forma mais profunda com os consumidores e impulsionarem o sucesso no mundo digital.
\n\n\n\nFicou interessado no assunto e deseja ler mais artigos informativos? Então, entre no nosso blog e leia muito mais!
\n\n\n\nIndependente do seu ramo de atuação, certamente, você já deve ter ouvido falar sobre agências de publicidade. Essas empresas desempenham um papel fundamental na criação e execução de estratégias de marketing que sejam eficazes. E assim, possam ajudar outras marcas a alcançar com mais facilidade o seu público-alvo, conquistando os resultados desejados.
\n\n\n\nNeste artigo, vamos explorar o funcionamento das empresas desse ramo e te explicar por que você deveria contar com agências de publicidade. Quer saber mais sobre o assunto?
\n\n\n\nEntão, leia o texto a seguir!
\n\n\n\nBem, em primeiro lugar, é importante que você entenda o que é uma agência de publicidade. De modo geral, é uma empresa especializada em planejar, criar e executar estratégias de marketing e publicidade para marcas e empresas.
\n\n\n\nAs agências de publicidade são compostas por profissionais especialistas em diversas áreas, como por exemplo: publicidade e propaganda, design gráfico, redação, estratégia de marca e análise de dados.
\n\n\n\nCom uma equipe versátil e experiente, as agências de publicidade são capazes de oferecer soluções abrangentes e personalizadas, para atender às necessidades específicas de cada cliente.
\n\n\n\nAgora que você já entendeu o que é uma agência de publicidade, chegou a hora de saber como esse tipo de empresa funciona. Continue a leitura abaixo e saiba tudo sobre o assunto!
\n\n\n\nO processo de trabalho em uma agência de publicidade é, geralmente, dividido em algumas etapas e procedimentos, como por exemplo:
\n\n\n\nA primeira etapa do processo de trabalho em agências de publicidade é a pesquisa e o planejamento. Essa parte consiste em conduzir pesquisas detalhadas para compreender o mercado, os concorrentes. E principalmente o público-alvo.
\n\n\n\nAlém disso, ainda nessa etapa, o Customer Sucess da agência de publicidade reúne-se com o cliente e define com o mesmo os objetivos dele, público-alvo, posicionamento de marca e quaisquer requisitos especiais.
\n\n\n\nVale ressaltar, que essa é uma etapa crucial, pois, fornece à agência insights importantes para desenvolver uma estratégia eficaz. Assim, a partir dessas informações, há o desenvolvimento de um planejamento estratégico.
\n\n\n\nO briefing nada mais é do que um conjunto de informações ou documento que explique: o trabalho a ser realizado, o prazo de execução, a descrição da atividade, entre outras especificações.
\n\n\n\nEssa etapa garante que os objetivos do cliente sejam colocados em prática, de acordo com o que já foi alinhado com o mesmo, uma vez que o briefing é o alicerce sobre o qual a equipe de criatividade da agência se apoia.
\n\n\n\nDessa forma, ele permite que todos os departamentos das agências de publicidade trabalhem em sintonia para desenvolver conteúdos e campanhas que transmitam a essência da marca e conquistem o público-alvo.
\n\n\n\n![\"Pessoas](\"https://beatz.com.br/wp-content/uploads/2023/08/pessoa-da-equipe-de-criatividade-desenvolvendo-um-job.png\")
Nesta fase, é o momento de agir. Aqui, os criativos da agência, como designers e redatores, desenvolvem os materiais de marketing, conforme o que foi estabelecido na primeira e na segunda etapas.
\n\n\n\nAlguns materiais produzidos por eles, são: pautas para redes sociais, e-mail marketing, textos de blog, lading pages, anúncios, material rico etc.
\n\n\n\nEssa etapa consiste em colocar em prática a estratégia de marketing planejada pela agência. Logo, com os matérias desenvolvidos e finalizados pela parte criativa, a agência aplica sua estratégia utilizando os canais de mídia mais adequados para alcançar o público-alvo.
\n\n\n\nPor fim, a agência monitora e acompanha o desempenho das campanhas em tempo real e faz análises detalhadas para identificar o que está funcionando bem e o que precisa ser ajustado. Com base nos resultados da análise, a agência elabora um novo plano de ação para melhorar o desempenho da campanha.
\n\n\n\nJá entendemos o que é uma agência de publicidade e como ela funciona. A seguir, vamos explicar por que você deveria contratar uma agência de publicidade!
\n\n\n\nContratar uma agência de publicidade pode trazer inúmeras vantagens para os seus negócios, dentre elas estão, por exemplo:
\n\n\n\nGeralmente, as agências de publicidade carregam uma série de experiências. E costumam trabalhar com diversos clientes e setores, o que lhes permite trazer ideias e abordagens inovadoras para a sua marca. Além disso, por serem especialistas no assunto, a sua empesa poderá estar alinhada com as últimas tendências de marketing, tornando-se a mais moderna possível.
\n\n\n\nAo contratar uma agência, você pode se concentrar em administrar o seu negócio, enquanto os especialistas da agência cuidam da estratégia e execução de marketing. Afinal, tempo é dinheiro e poder delegar algumas funções faz com que você, certamente economize.
\n\n\n\nPor fim, as agências de publicidade utilizam ferramentas avançadas de análise e monitoramento para medir o desempenho das campanhas, anúncios e ações. Fator que permite uma visão clara do retorno sobre o investimento (ROI) em marketing.
\n\n\n\nAqui na Beatz, aplicamos estratégias de marketing para te ajudar a impulsionar a sua empresa e alcançar os resultados que você deseja. A nossa maior missão é fortalecer a sua marca, oferecendo soluções personalizadas para melhor atender a sua necessidade.
\n\n\n\nLogo, se você deseja elevar sua empresa a novos patamares e alcançar seu público de maneira mais eficiente, entre em contato com um de nossos especialistas e veja como a Beatz pode te ajudar.
\n\n\n\nGostou do nosso conteúdo? Então, não deixe de acessar o nosso blog e ficar por dentro das matérias que publicamos por lá. Nos acompanhe também nas redes sociais, e saiba em primeira mão todas as novidades do mundo do marketing.
\n\n\n\nAté breve!
\n\n\n\nPode não parecer, mas existe uma maneira correta de utilizar o marketing nas redes sociais. Então, se o seu intuito é enriquecer com vendas é preciso realizar um bom planejamento para ter o resultado esperado.
\n\n\n\nQuando pensamos em marketing digital, logo colocamos várias barreiras para não investir em uma estratégia. Pois, muitas pessoas levam em consideração o tamanho do seu negócio e questionam se ele realmente valerá a pena.
\n\n\n\nPorém, é preciso dedicar tempo para entender as ferramentas, o público-alvo e o fundamental: realizar um autoanalise questionando se as coisas realmente estão funcionando.
\n\n\n\nPara que isso seja possível, é essencial observar a sua audiência através de uma estratégia assertiva para construir uma presença sólida online. Por isso, preparamos algumas dicas para que você atinja o seu objetivo.
\n\n\n\nÉ preciso definir um plano para começar a segui-lo e isso é feito através de um estudo do seu público. Dessa forma, é possível organizar qual será a estratégia a ser desenvolvida.
\n\n\n\nQuando falamos sobre marketing nas redes sociais, o primeiro passo é entender que as ferramentas e plataformas são diferentes. Então, não adianta seguir o plano que você criou para um blog ou site.
\n\n\n\nIsso porque cada plataforma tem a sua funcionalidade. Para começar, é preciso entender essa diferença antes de investir. Por isso, o indicado é sempre realizar um estudo de cada sistema operacional.
\n\n\n\nVeja os principais diferenciais:
\n\n\n\nDentro das redes sociais há grande chance de as marcas desenvolverem um bom relacionamento com o seu público-alvo e permitindo mais engajamento e conectividade.
\n\n\n\nUm grande case de sucesso é a Netflix que se destaca por criar um ambiente mais participativo, onde os usuários compartilham suas opiniões e há uma interação de ambas partes. Isso permite uma conexão mais significativa com a audiência.
\n\n\n\nÉ possível acompanhar em tempo real as atualizações nas redes sociais. Isso porque, há uma constante evolução dessas ferramentas, pois, muitos usuários estão presentes lançando novas tendências.
\n\n\n\nDesse modo, os profissionais devem acompanhar essas mudanças para que possam alinhar as suas estratégias ao cenário atual, criando conteúdos relevantes para o seu público.
\n\n\n\nEnquanto nas técnicas de SEO é necessário criar uma palavra-chave para o público-alvo. Dentro das redes sociais o conteúdo é entregue de forma diferente. Isso significa que ele é baseado nos gostos do usuário, fazendo com que o conteúdo seja mais personalizado.
\n\n\n\nIdentificar o público-alvo e entender quem ele é. Por isso, pesquise seus interesses, comportamentos e necessidades para criar um conteúdo relevante e atrativo.
\n\n\n\nEsses são os principais diferenciais da plataforma. Acreditamos que ao destacar as suas funcionalidades faz com que você consiga visualizar de uma forma panorâmica essas diferenças.
\n\n\n\nAntes de aprender os passos, é preciso entender os erros para que que você não caia neles novamente. Por isso, vamos listar o que não deve ser feito ao criar uma estratégia para redes sociais.
\n\n\n\nNão se preocupe caso tenha se identificado com um dos tópicos listados abaixo, o importante é aprender e evoluir.
\n\n\n\nA falta de planejamento prejudica o fluxo de postagens nas redes sociais. Além de passar uma má impressão para o seu público.
\n\n\n\nEntão, criar um cronograma é fundamental para que você tenha um bom ritmo e relacionamento com os seus clientes.
\n\n\n\nUm dos erros mais comuns é não segmentar o público para as redes sociais, pois, muitos buscam alcançar uma grande quantidade de pessoas sem entender a necessidade delas. Então, acabam criando conteúdo para um público diversificado, reduzindo a chance de encontrar o público que vai realmente consumir.
\n\n\n\nAcreditamos que seja um dos erros mais comuns de muitos que estão ingressando no marketing para as redes sociais. A ideia inicial do projeto pode até ser genial, mas se não há um bom ritmo, ela acaba “morrendo” geralmente na criação de uma postagem.
\n\n\n\nEntão, está na hora de arquitetar esse conceito. Por isso, aconselhamos que você estude sobre funil de vendas para que possa criar conteúdo direcionados para o seu público, baseando-se na jornada de compra.
\n\n\n\nApós identificar os erros mais comuns ao criar uma estratégia de marketing nas redes sociais, é hora de colocar a mão na massa e criar ações que estejam de acordo com as necessidades do seu pública para que você tenha bom resultado.
\n\n\n\n![\"flecha-de-marketing-atinge-objetivo\"](\"https://beatz.com.br/wp-content/uploads/2023/08/flecha-atingindo-o-objetivo.png\")
Antes de começar, identifique o que você deseja alcançar com suas campanhas de marketing nas redes sociais. Isso pode incluir aumentar o tráfego do site, gerar leads, aumentar o engajamento ou melhorar o reconhecimento da marca.
\n\n\n\nO indicado é explorar as configurações de cada rede social e verificar quais ferramentas são disponibilizadas para que você tenha uma boa performance online. Geralmente, é possível personalizar de acordo com o seu objetivo.
\n\n\n\nIsso porque, dentro da plataforma é possível especificar cada público com base nas características demográficas de cada um.
\n\n\n\nDessa forma, é possível alinhar o marketing nas redes sociais com mais objetividade e alcançar ótimos resultados para o seu negócio. Afinal, sabemos que uma boa estratégia para fazer uma grande diferença.
\n\n\n\nGostou do conteúdo? Aproveite para acompanhar tudo sobre marketing através do nosso blog e mantenha-se atualizado sobre as principais estratégias de marketing.
\n\n\n\nDesde o princípio do marketing, descobrir como atrair clientes sempre foi uma dúvida pertinente para a rotina de profissionais da área. Era comum se deparar com estratégias que tinham enfoque em prospecção, ou seja, contato ativo com clientes em potencial.
\n\n\n\nMas, o mundo mudou e o mercado mais ainda. Hoje, não se vê mais em empresas com potencial de crescimento, esse tipo de atividade sendo realizada.
\n\n\n\nAfinal, não precisamos mais estabelecer um contato forçado com o cliente, o que muitas vezes acaba se tornando uma prática malvista entre os consumidores. Mas então, como as empresas vendem atualmente?
\n\n\n\nÉ isso que vamos mostrar para você, além de dar todas as dicas para que os seus próximos clientes venham até a sua empresa, e não o contrário.
\n\n\n\nConfira todos os detalhes e aproveite as informações!
\n\n\n\nComo vimos anteriormente, o mercado está em constante mudança, por isso, suas estratégias devem acompanhar esse fluxo. Algo há muito tempo dispensado por empresas que focam na evolução do segmento de marketing, é a prospecção ativa de leads.
\n\n\n\nAlém do tempo gasto com leads não qualificados, esse processo pode ser visto de maneira negativa pelos consumidores. Dessa forma, o marketing evoluiu a tal ponto, que hoje podemos contar com clientes em potencial que descobrem a sua marca e podem estabelecer o primeiro contato.
\n\n\n\nDesse modo, você pode concluir uma venda de maneira assertiva, e potencializada por informações que você conquista antes mesmo desse contato.
\n\n\n\nContando dessa forma, parece até mentira. Mas eu posso te provar que é possível atrair clientes e aumentar o seu faturamento, além de nutrir o mercado para evitar que o seu produto/serviço seja confundido ou não atenda as expectativas do público.
\n\n\n\nO marketing digital, vai muito além daquilo que você, provavelmente, já viu em stories de “gurus do marketing” nas redes sociais. Ele é um passo natural para toda empresa que visa crescimento. Afinal, estar presente na internet hoje, é estar diante de um público gigantesco, que diariamente se depara com o seu produto.
\n\n\n\nMas, antes disso, você precisa entender as razões pelas quais a sua empresa deve estar atenta para esse tipo de oportunidade.
\n\n\n\nDe acordo com o levantamento feito pela empresa Comscore, o Brasil é o terceiro no ranque de países que mais utilizam redes sociais. A pesquisa aponta que ao todo, são mais 130 milhões de contas ativas e, quase 97% desse valor indica usuários únicos.
\n\n\n\nVocê pode até argumentar que esses números não representam um público real para a sua empresa. Mas, uma parcela dele pode estar navegando pela internet, e se deparar com algo que pode ajudá-los. Talvez, eles estivessem procurando por um produto parecido com o seu, só não encontraram a oportunidade certa, e você precisa mostrar isso para eles.
\n\n\n\nAs pessoas estão a todo instante buscando por novos conteúdos. Se você consegue unir isso às caracteristicas da sua solução... Parabéns, você sabe fazer marketing!
\n\n\n\nReivindicar o seu espaço na internet, é a melhor forma de mostrar ao seu público as vantagens da sua empresa, e no meio disso, identificar os melhores compradores.
\n\n\n\nQuer saber como?
\n\n\n\nContinue a leitura e confira as dicas que eu trouxe logo abaixo. Aproveite!
\n\n\n\nOk! Você já sabe que a sua empresa tem que se posicionar na internet, e que isso pode abrir portas para que os seus clientes venham até você. Mas, como fazer isso na prática?
\n\n\n\nDentro do marketing digital, temos um conceito bastante difundido que ainda passa por adaptações. O inbound marketing foi, por muito tempo, a última palavra quando o assunto é marketing digital.
\n\n\n\n![\"close-up](\"https://beatz.com.br/wp-content/uploads/2023/08/close-up-de-uma-mao-humana-atraindo-figuras.png\")
Aqui na Beatz, por exemplo, mantivemos o objetivo e exploramos as possibilidades, para que os processos estivessem alinhados ao dia a dia das empresas que atendemos.
\n\n\n\nAssim, surgiu o Trust Marketing, ou Marketing de Confiança. Ele reúne as principais etapas de uma estratégia que visa aproximar o público, gerar confiança e finalizar a venda para a pessoa certa.
\n\n\n\nDesse modo, potencializa os processos utilizados para divulgar um produto, por exemplo, fazendo com que seus clientes estejam prontos para comprar, no momento certo.
\n\n\n\nMas, sem mais enrolações, vamos às dicas! Confira alguns dos processos e etapas que seguimos para entregar os melhores resultados para os nossos clientes.
\n\n\n\nEm primeiro lugar, temos o ponto central de qualquer campanha. O planejamento, seja ele de conteúdo ou de anúncios, é essencial para uma estratégia eficiente.
\n\n\n\nNosso método de trabalho se caracteriza por três etapas: queremos gerar reconhecimento, confiança e, por fim, vender.
\n\n\n\nAcreditamos que isso é suficiente para que um negócio alcance os seus objetivos. Para isso, alinhamos todas as ferramentas em um planejamento que engloba todas as etapas do processo. Desde a criação de conteúdo orgânico até o desenvolvimento de campanhas pagas, tudo deve ser especificado.
\n\n\n\nNutrir um público, é o processo de disseminar conhecimento relacionado a sua solução. Para isso, utilizamos estratégias consolidadas de conteúdos orgânicos através de ferramentas como blog e posts em redes sociais, entre outros.
\n\n\n\nCom isso, atendemos as demandas existentes na internet e consolidamos marcas como auxiliadoras no processo de pesquisa. Desse modo, pode até ser que ele não compre em um primeiro momento, mas vai se lembrar da sua marca quando tomar essa decisão.
\n\n\n\nIsso porque, você pode conquistar a confiança desse lead e fazer com que ele veja a sua empresa como referência no assunto.
\n\n\n\nPara entender como atrair clientes para a sua empresa, precisamos compreender a importância que uma estratégia de mídia paga oferece para o seu negócio.
\n\n\n\nDesse modo, estabelecemos na Beatz, um processo que mescla ações que visam resultados e criatividade.
\n\n\n\nComo vimos anteriormente, a quantidade de pessoas consumindo conteúdo nas redes sociais é imensa. Para saber qual o melhor público, é preciso entendê-lo a fundo, e então segmentá-lo da melhor maneira possível.
\n\n\n\nAlém disso, existem pesquisas que indicam que, apenas em dezembro de 2022, o Brasil foi responsável por 352 milhões de minutos de conteúdo consumido em plataformas como Facebook, YouTube e Instagram.
\n\n\n\nOu seja, são muitas pessoas e muito conteúdo. Com isso, sabemos que precisamos nos destacar nesse processo. É por isso que consideramos tudo o que venha a interferir no modo que os clientes possam ser impactados.
\n\n\n\nEstratégia. Segmentação. Criatividade. Essas três coisas podem ser diferenciais imensos quando o assunto é resultado.
\n\n\n\nSerá que agora você sabe como atrair clientes para a sua empresa? Esperamos que o artigo tenha ajudado nesse processo.
\n\n\n\nMas, para todos os efeitos, o blog da Beatz está cheio de conteúdos muito interessantes para quem está apostando em uma nova estratégia de marketing, ou para quem quer aprender mais sobre o assunto.
\n\n\n\nQue tal dar uma conferida nos melhores artigos sobre gestão, marketing e vendas?
\n\n\n\nAhh... não podemos esquecer de mencionar: se você acha que está pronto para um novo passo em marketing digital, pode entrar em contato conosco. Como você pode perceber, temos tudo que o seu negócio precisa para decolar no mercado!
\n\n\n\nSe você já tem sua própria agência de marketing digital ou possui interesse em entrar neste mundo, este artigo é para você!
\n\n\n\nSabemos que a forma pela qual as marcas publicizam seus produtos e serviços muda cada vez mais rápido. Você já deve saber muito bem, que há alguns anos estamos na hora e vez do marketing digital.
\n\n\n\nCertamente, na atualidade, esta é a forma mais eficiente de obter resultados reais, e, por isso, cada vez mais é possível ver o surgimento de agências especializadas em marketing digital. Por isso, separamos os fatores essenciais para você ter resultados reais no gerenciamento de sua agência.
\n\n\n\nO primeiro aspecto que você deve levar em consideração é que, com uma boa gestão, o tipo de negócio de uma agência de marketing digital, em particular, pode ser bastante lucrativo.
\n\n\n\nIsso porque, os recursos necessários para realizar as atividades, geralmente são mais baratos do que empresas de varejo ou de desenvolvimento de produtos digitais, por exemplo. Os maiores custos envolverão a aquisição e treinamento de profissionais capacitados. A capacitação dos profissionais, aliás, é uma das chaves do sucesso, lembre-se disso!
\n\n\n\nPor outro lado, dada a facilidade de começar um negócio como este, temos um cenário muito competitivo. Ora, muitas agências de marketing - e este pode até ser o seu caso - começam em casa.
\n\n\n\nAssim, para obter mais resultados e crescer neste mercado, é preciso se destacar. Mas, você vai ver que isso não é tarefa complicada.
\n\n\n\n![\"gráfico-3-d\"](\"https://beatz.com.br/wp-content/uploads/2023/08/Grafico-de-resultados-3D.png\")
No Brasil, existem mais de 11 mil agências de marketing e comunicação. Para você ter uma noção do quanto esse número é expressivo, o país possui 5.565 municípios, dos quais a maioria tem menos do que 20 mil habitantes. Com certeza, a concorrência é acirrada.
\n\n\n\nPara se diferenciar da concorrência, a seguir, você confere três importantes pilares para gerir uma agência de marketing digital de sucesso.
\n\n\n\nO que chamamos de agência é um modelo de negócio criado há quase dois séculos. Por isso, é bastante estabilizado e conhecido. No entanto, cada agência pode ter suas próprias metodologias e sistemas, o que gera ainda mais valor e imagem de autoridade no assunto.
\n\n\n\nNesse sentido, é possível inserir em sua agência de marketing digital um modelo de consultoria ou assessoria. Mais do que os produtos e análises de marketing digital, entregue a seus clientes a expertise de sua equipe.
\n\n\n\nEntão, mostre que sua agência é uma autoridade na área. Ofereça conselhos sobre as melhores estratégias em termos de marketing digital, às quais, favoreçam o desempenho dos negócios de seu cliente.
\n\n\n\nIsso está alinhado a um aspecto muito importante em se tratando de gerenciamento de uma agência de marketing digital: nunca perca o foco nos clientes.
\n\n\n\nPor vezes, eles não entenderão o que sua agência faz e como ela pode entregar resultados. Outras, pedirão por serviços ou estratégias que podem não ser os mais adequados para aquele negócio. É o seu papel compreender profundamente o negócio e mercado de atuação do seu cliente, para o guiar da melhor forma.
\n\n\n\nVocê sabe como cobrar pelos serviços de sua agência de marketing digital?
\n\n\n\nPois é... este é um tema que pode ser bastante sensível. No entanto, é imprescindível que seja analisado e colocado em execução de forma a favorecer sua empresa e a de seu cliente.
\n\n\n\nIsso pode ser feito de inúmeras formas, das quais alguns exemplos são:
\n\n\n\nNo entanto, métodos mais comuns envolvem um custo inicial para estruturação das operações e uma mensalidade.
\n\n\n\nPara escolher o melhor método, avalie a maturidade da agência. É interessante começar com métodos mais seguros e, ao ganhar mais maturidade nos negócios, partir para modelos mais dinâmicos que podem resultar em lucros mais altos.
\n\n\n\nAlém disso, considere a rotatividade de clientes. Pode ser triste dizer adeus, mas sim, clientes se vão. Isso é totalmente comum e deve ser um indicador para analisar o desempenho de seus negócios.
\n\n\n\nEntretanto, mesmo que perca alguns clientes, ao entregar um trabalho de excelência e personalizado para os que ficam, você adquire oportunidades para escalar sua lucratividade. A partir de resultados reais, você pode cobrar mais e oferecer serviços adicionais.
\n\n\n\nIsso não significa que deva parar se prospectar clientes, hein?! Nunca perca de vista a construção de uma boa imagem e reputação do seu negócio, faça networking, participe de eventos e publique cases.
\n\n\n\nSe escolheu o marketing digital para construir o seu negócio, com certeza você é uma pessoa inquieta que está sempre em busca de inovação, melhoria contínua e resultados, não é mesmo?
\n\n\n\nPois bem, nunca perca isso de vista! Mesmo após adquirir certa maturidade neste mercado, uma agência de marketing digital de sucesso está sempre avaliando os acertos e os erros, examinando novas rotas possíveis e aderindo a diferentes metodologias.
\n\n\n\nAfinal, comunicação e tecnologia são campos muito dinâmicos em que surgem novidades diariamente. Ora, se hoje uma inteligência artificial pode redigir longos artigos em questão de segundos, devemos nos preparar para o que vem por aí.!
\n\n\n\nAtente-se às tendências! Uma falha de muitas empresas é se tornar obsoleta, porque não investem em melhoria contínua e permanecem fazendo o mesmo por anos e anos. Por outro lado, clientes vão correr atrás do melhor. Então, ofereça o melhor.
\n\n\n\nNesse sentido, forneça à equipe, programas de atualização profissional com treinamentos e cursos, bem como, se reserve alguns recursos para obtenção de ferramentas que otimizem o trabalho.
\n\n\n\nCom estes três pilares em mente, você já pode começar a construir um caminho de sucesso para a sua agência de marketing digital. E para você ficar sempre atualizado sobre os principais assuntos do universo da comunicação e marketing, acesse as nossas redes sociais (Instagram, Facebook ou LinkedIn).
\n\n\n\nÉ provável que você já tenha ouvido esse termo alguma vez. O brand awareness é uma das apostas de grandes marcas que visam se destacar no mercado através do reconhecimento do seu público-alvo.
\n\n\n\nSer lembrado pode ser o diferencial necessário no momento em que um lead está pensando na empresa que vai solucionar um determinado problema. Desse modo, pensar em estratégias com essa finalidade, pode te ajudar diretamente nas vendas, por exemplo.
\n\n\n\nÉ por isso que hoje não falamos \"palha de aço\", mas sim \"Bombril\". Da mesma forma, marcas de inúmeros segmentos, através do brand awareness, conseguiram se estabelecer como referência em seus respectivos setores.
\n\n\n\nPor isso, precisamos reconhecer que o brand awareness é uma ferramenta que pode levar a sua empresa ainda mais longe. Com isso em mente, preparamos esse artigo para mostrar todos os detalhes dessa estratégia que está mudando a forma como os clientes se relacionam com as marcas.
\n\n\n\nContinue a leitura e aproveite as dicas!
\n\n\n\nComo vimos anteriormente, o reconhecimento gerado por uma marca, é o fator decisivo para uma compra. Afinal, é dessa forma que sabemos se o seu produto será lembrado em um momento de decisão entre as opções disponíveis no mercado.
\n\n\n\nPor isso, vemos tantas empresas destinando os seus investimentos nesse tipo de estratégia. Isso porque, essa métrica indica o quanto uma marca é reconhecida pelo seu público, além de revelar os motivos por trás desse reconhecimento.
\n\n\n\nSe fossemos traduzir, o termo indicaria a \"consciência de marca\", ou seja, uma análise de como a empresa é associada aos produtos que comercializa. Se pegarmos a Coca-cola como exemplo, sabemos que as estratégias de marketing da empresa são avassaladoras. Mas, isso resultou na criação de um símbolo que se sustenta apenas com o formato de uma embalagem, por exemplo.
\n\n\n\nEm discussões mais aprofundadas, podemos ainda, associar isso com a presença da marca no cotidiano do consumidor. Afinal, não importa onde você esteja, sempre vai ter alguém vendendo uma das diversas versões da bebida. Bares, restaurantes, mercados, não importa aonde, a Coca-cola sempre estará bem posicionada.
\n\n\n\nEstar em todos os lugares, também pode ser considerado uma estratégia de brand awareness. Afinal, dessa forma as marcas invadem o subconsciente do consumidor através da praticidade com a qual podem ser adquiridas, potencializando o seu impacto em um momento de decisão.
\n\n\n\nPara concluir, sabemos que, quanto maior a consciência de marca, mais alto será o seu valor no mercado. Desse modo, a dependência que a sua empresa terá de fatores externos é reduzida, potencializando suas vendas, por exemplo. Isso porque, essa é uma estratégia que visa convencer os consumidores a comprarem o seu produto e enxergá-lo como referência.
\n\n\n\nAgora, você já sabe o que é o brand awareness. Mas, como podemos ver, os exemplos para esse tipo de estratégia estão, em geral, relacionados a grandes marcas. Será que essa ferramenta é realmente importante para o seu tipo de negócio?
\n\n\n\nEssa é uma dúvida comum para quem se depara com o assunto pela primeira vez. Afinal, como dissemos antes, a maioria dos exemplos associa a estratégia a marcas grandes e com grandes investimentos em marketing e branding.
\n\n\n\nEntretanto, saiba que, independente do seu objetivo, o brand awareness é fundamental para o seu negócio. Portanto, esse é um passo muito importante na estruturação da visão que o seu produto pode passar para os consumidores. Bem como, o papel da sua empresa no dia a dia do público e a relação que ela estabelece com o produto.
\n\n\n\nIsso porque, como vimos anteriormente, investir nesse tipo de campanha pode resultar diretamente no número de vendas, mas também, pode ser utilizado para uma estratégia específica de reconhecimento de marca, por exemplo. Tudo vai depender do que você planejar para esse investimento.
\n\n\n\nListamos a seguir, os principais benefícios que uma estratégia de brand awareness pode proporcionar para a sua empresa. Confira!
\n\n\n\nComo vimos anteriormente, o reconhecimento de marca pode gerar resultado direto no número de vendas da sua empresa. Isso porque, posiciona o seu produto em destaque em meio a concorrência, afinal, se o seu negócio se torna referência, não existem motivos para o consumidor repensar a compra, certo?
\n\n\n\nAlém disso, em estratégias como o Trust Marketing, destinamos etapas inteiras para gerar confiança em nossos leads. Dessa forma, o brand awareness se torna uma das melhores estratégias para alcançarmos os resultados esperados.
\n\n\n\nJá que o assunto é reconhecimento de marca, não podemos deixar de falar do alcance que a sua empresa pode ter a partir de uma estratégia que visa as ações listadas neste artigo. Como já sabemos, as empresas precisam, a todo instante, estar bem posicionadas no mercado.
\n\n\n\nApenas dessa forma, é possível garantir que o seu produto esteja no páreo de decisão de um consumidor. Quem não é visto, é esquecido. E isso vale para qualquer tipo de empresa. Se você adota uma postura contrária ao reconhecimento de marca, a chance de o consumidor não conhecer ou considerar a sua solução é muito grande.
\n\n\n\nAlém de oferecer resultados diretos, o brand awareness é um facilitador para outras estratégias que a sua empresa possa adotar no marketing, seja ela on-line ou off-line. Afinal, como vemos nas grandes marcas que exemplificam esse tipo de campanha, a liberdade que temos no processo de criação é muito maior.
\n\n\n\nDessa vez, trago um exemplo prático e recente para entender melhor tudo isso. A divulgação do lançamento do novo filme de Greta Gerwig, que tem como personagem principal a boneca mais famosa do mundo, a Barbie. É um exemplo de como o brand awareness pode ser um facilitador de estratégias de marketing.
\n\n\n\nUm forte exemplo disso, são os outdoors utilizados na campanha de divulgação, que não mostram nada além da cor e tipografia característica do brinquedo.
\n\n\n\n![\"outdoor-para-divulgação-do-filme-barbie\"](\"https://beatz.com.br/wp-content/uploads/2023/07/Blog-8-TOPO-1024x576.jpg\")
Você pode conferir mais sobre a estratégia de marketing utilizada no longa, em nosso novo artigo: o marketing do filme Barbie, e o que podemos aprender com ele.
\n\n\n\nComo toda estratégia, existem pontos essenciais que você pode trabalhar para obter os melhores resultados. Não poderíamos finalizar esse artigo sem te ajudar nessa empreitada.
\n\n\n\nA seguir, listamos algumas das ações que você não pode deixar de lado no momento de definir uma estratégia de brand awareness. Confira!
\n\n\n\nPara que você seja reconhecido entre os concorrentes, a sua marca precisa se destacar visualmente. Então, saiba como diferenciá-la e aposte na criatividade para cativar novos leads e clientes fiéis ao seu negócio.
\n\n\n\nEstar presente no cotidiano do seu público pode não ser suficiente. A sua empresa precisa investir em formas de ajudá-lo, seja solucionando um problema ou aprendendo algo novo. Com o marketing de conteúdo, você pode nutrir o seu público e conquistar a sua confiança, dessa forma, sendo lembrado em um momento de decisão, como já falamos muito por aqui.
\n\n\n\nSe você ainda não levava essa questão a sério, chegou o momento de repensar as suas estratégias de marketing para redes sociais, e o posicionamento das suas páginas no Google. São essas as ferramentas que te levarão de um ponto A num ponto B. Por isso, você deve utilizá-las da melhor maneira possível. E onde você pode aprender isso?
\n\n\n\nO blog da Beatz está recheado de artigos que, assim como esse, podem te ajudar a chegar mais longe através de estratégias eficientes e dicas fundamentais para o marketing da sua empresa. Acha que está pronto para alavancar o seu negócio através das ferramentas que a internet pode oferecer? Sabemos que ainda há muito o que fazer e podemos te ajudar com isso. Que tal conversar com nosso time e montarmos essas estratégias juntos?
\n\n\n\nAtualmente, existem muitas plataformas de vendas on-line que podem facilitar a sua vida, mas, é preciso saber qual é a mais adequada para as propostas da sua empresa.
\n\n\n\nAfinal, quando um cliente entra num site, ele espera que tudo seja facilitado e rápido. Por isso, a plataforma é tão importante para a experiência do usuário.
\n\n\n\nEntão, se você tem produtos incríveis para vender, mas não sabe por onde começar, não se preocupe! Estamos aqui para te apresentar os melhores marketplaces.
\n\n\n\nEles são a solução perfeita para expandir seus negócios e alcançar um público amplo.
\n\n\n\nNeste texto, você vai conferir plataformas de e-commerce que vão alavancar suas vendas e ajudar a construir uma base sólida para o seu empreendimento on-line.
\n\n\n\nPara começar com chave de ouro, trouxemos indicações de sites especializados em vendas on-line, para que você conheça as grandes opções presentes no mercado atual. Veja:
\n\n\n\nSe você não sabe, a Amazon é conhecida como o \"Gigante do E-commerce\". Com um alcance global impressionante, ela oferece uma plataforma sólida e altamente confiável para vendedores.
\n\n\n\nAfinal, com milhões de compradores ativos, você terá a chance de expor seus produtos a uma audiência diversificada.
\n\n\n\nA interface intuitiva e o suporte ao cliente são apenas algumas das vantagens que tornam a Amazon um dos melhores lugares para começar suas vendas on-line.
\n\n\n\nPara os empreendedores focados na América Latina, o Mercado Livre é uma escolha imbatível.
\n\n\n\nCom uma grande base de usuários e operações em diversos países da região, o Mercado Livre oferece uma oportunidade única de atingir um mercado em constante crescimento.
\n\n\n\nDessa forma, sua infraestrutura e ferramentas eficientes de venda tornam o processo simples, mesmo para iniciantes.
\n\n\n\nSe você trabalha com produtos mais personalizados, isto é, artesanais, o Etsy é a plataforma de vendas on-line certa para você.
\n\n\n\nAlém disso, ela é especializada em itens exclusivos e feitos à mão, atraindo um grande público apaixonado por produtos únicos e originais.
\n\n\n\nSobretudo, com uma comunidade engajada e uma interface amigável, o Etsy permite que você crie uma loja atraente e alcance pessoas que valorizam o trabalho artístico.
\n\n\n\nPara vender de tudo, desde eletrônicos a roupas usadas, o eBay é uma excelente opção.
\n\n\n\nCom uma vasta gama de categorias, esse marketplace oferece espaço para praticamente todos os tipos de produtos.
\n\n\n\nPrincipalmente, com uma ampla audiência internacional, permitindo que você alcance clientes em todo o mundo.
\n\n\n\nCom toda a certeza, se você prefere uma abordagem mais personalizada e deseja construir sua própria loja on-line, o Shopify é a escolha ideal.
\n\n\n\nPois, com o seu sistema benéfico e recursos bem desenvolvidos, o Shopify permite que você crie uma loja virtual única, adaptada as suas necessidades.
\n\n\n\nAlém disso, ele oferece diversas ferramentas para gerenciar pagamentos, inventário e marketing, tornando sua jornada no mundo do e-commerce mais tranquila e eficiente.
\n\n\n\n![\"plataformas-de-vendas-on-line\"](\"https://beatz.com.br/wp-content/uploads/2023/08/pessoa-realizando-uma-venda-on-line.png\")
Vivemos em uma era onde o mundo digital transformou profundamente a maneira como fazemos negócios.
\n\n\n\nCom o avanço contínuo da tecnologia e o acesso generalizado à internet, o cenário comercial está se redefinindo rapidamente. E, sem dúvida, o futuro das vendas é o mundo digital.
\n\n\n\nAs vendas tradicionais, que antes eram predominantemente conduzidas em lojas físicas, estão sendo complementadas e, em muitos casos, substituídas pelas vendas on-line.
\n\n\n\nOs consumidores agora têm o poder de comprar a qualquer hora, em qualquer lugar, com apenas alguns cliques.
\n\n\n\nA conveniência de adquirir produtos e serviços sem sair de casa se tornou uma das principais vantagens do mundo digital.
\n\n\n\nAs plataformas de vendas on-line de e-commerce e os marketplaces, têm desempenhado um papel fundamental nessa transformação.
\n\n\n\nGrandes empresas como a Amazon, eBay e outras, revolucionaram o comércio eletrônico, oferecendo uma ampla variedade de produtos e serviços a uma escala global.
\n\n\n\nEssas plataformas de vendas on-line têm se tornado verdadeiros ecossistemas comerciais, atraindo compradores e vendedores de todos os cantos do mundo.
\n\n\n\nAgora que você conhece os melhores marketplaces para começar suas vendas on-line, é hora de dar o próximo passo e aproveitar as oportunidades que essas plataformas oferecem.
\n\n\n\nSeja alavancando suas vendas com a ampla audiência da Amazon e do Mercado Livre, conectando-se com amantes de produtos artesanais no Etsy, alcançando um público global no eBay ou criando sua própria loja personalizada com o Shopify, o sucesso está ao seu alcance.
\n\n\n\nEscolha as plataformas de vendas on-line que melhor atendam as suas necessidades e comece a vender agora mesmo!
\n\n\n\nO mundo do e-commerce está pronto para receber os seus produtos e fazer o seu empreendimento alcançar novos patamares de sucesso!
\n\n\n\nNão perca tempo, busque mais informações sobre o mundo digital acessando o nosso blog!
\n\n\n\nAgilidade e organização são conceitos intrínsecos ao desenvolvimento eficiente de empresas e profissionais. Quem melhor do que ele para falar sobre as técnicas para aprimorar a sua capacidade e eficiência?
Isso mesmo, Tiego Medeiros volta à mesa do Beatz Podcast para revelar os segredos por trás da transformação organizacional e o poder das ferramentas e metodologias da agilidade, para o desenvolvimento profissional. Agora, como autor do seu novo livro: Kenjutsu Ágil - Transformação Organizacional e Formação de Agilistas, e acompanhando pelo cofundador da UniversoAgil, Gildo Cavalheiro.
Não sai daí, porque a conversa vai ser ágil e você não pode perder nada!
\n\n\n\nLinks úteis:
\n\n\n\n📖 Adquira o livro: https://amzn.to/42IuPNK
\n\n\n\nConfira nosso blog: https://beatz.com.br/blog/
\n\n\n\nE-books e materiais: https://beatz.com.br/materiais-ricos/
\n\n\n\nSiga a Beatz no Instagram: https://www.instagram.com/beatzdigital/
\n\n\n\n#TransformaçãoOrganizacional #RessignificaçãoDaAgilidade #AgênciaDeMarketing #MarketingCampinas #Empreendedorismo #Beatz
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\n\n\n\nPorém, com toda esta importância, a escolha pela empresa que dará apoio ao seu negócio deve ser bastante atenciosa, por isso, você deve conhecer os principais tipos de empresa de marketing que existem no mercado.
\n\n\n\nDe forma geral, uma empresa de marketing é responsável por fornecer a seus clientes, serviços com o objetivo de aumentar a visibilidade da marca, melhorar a relação com seus consumidores, impulsionar as vendas, dentre outros aspectos relacionados com o bom desempenho dos negócios.
\n\n\n\nAs empresas de marketing podem oferecer ferramentas, técnicas e capacitação profissional com níveis altíssimos de especialização. Assim, embora muitas empresas tenham um departamento interno de marketing, é comum que também contratem tais serviços especializados. Isso porque, é bem improvável que se tenha tamanha expertise em tantas possibilidades de serviços de marketing em apenas uma equipe da empresa.
\n\n\n\nAgora, uma pequena pausa para esclarecer uma dúvida, que pode ter surgido durante esta leitura: a diferença entre os termos empresa de marketing e agência de marketing. É importante frisar que não há problema algum em usá-los como sinônimos durante a fala do cotidiano, no entanto, não são o mesmo.
\n\n\n\nQuando falamos em empresa de marketing, tratamos de um termo guarda-chuva que abrange todo modelo de negócio, cuja atividade-fim é prestar serviços relacionados a marketing, que podem envolver desde as estratégias até as soluções finais. O que pode englobar as consultoras, as assessorias e, é claro, as agências.
\n\n\n\nDessa forma, consideramos uma agência de marketing, especificamente aquelas empresas responsáveis pela criação e execução de campanhas de marketing. Por isso, elas comumente têm um grande apelo criativo.
\n\n\n\nJá as consultorias e assessorias, têm como premissa principal prestar serviços de aconselhamento, guiando seus clientes nas melhores escolhas e estratégias de negócios, comunicação e vendas. Ou seja, não necessariamente executam campanhas ou ações.
\n\n\n\nConhecer o mercado no seu ramo de atividade, é essencial para se ter um bom desempenho nos negócios. É isso que as agências de pesquisa podem proporcionar. Especializadas em coletar e analisar dados, esse tipo de empresa fornece informações estratégicas para tomadas de decisão.
\n\n\n\nEm outras palavras, podem ajudar os clientes a compreenderem o cenário em que estão inseridos, o perfil dos consumidores, comportamento de consumo, conjuntura econômica, dentre outros aspectos que impactam suas atividades.
\n\n\n\nEmbora não carreguem o termo marketing no nome, as agências de publicidade são, tradicionalmente, as primeiras a serem procuradas quando se quer aumentar as vendas em uma empresa.
\n\n\n\nResponsável pela criação de peças publicitárias com grande apelo criativo, dos mais diversos formatos, e veiculá-los em plataformas estratégicas para seus clientes, buscam obter resultados especialmente em aumento da visibilidade e vendas dos produtos. Ainda assim, também podem trabalhar em prol do estabelecimento de uma boa imagem e reputação dos seus clientes.
\n\n\n\nPara ter sucesso nos negócios, independente do nicho de mercado, certamente obter uma marca forte e bem posicionada é vital. Essa é, justamente, a responsabilidade de uma agência de branding, capaz de criar e desenvolver a identidade de uma marca. Para isso, oferece serviços como a criação do design de logotipo, e a identidade visual, além de estratégias de posicionamento.
\n\n\n\nCriação de sites e gestão de tráfego, gestão de redes sociais, e-mail marketing, dentre outros serviços, é o que uma empresa de marketing digital faz. Assim, concentra suas atividades em estratégias para trair os consumidores de seus clientes de forma orgânica (redes sociais e otimização de textos de blogs, por exemplo), como também, por meio de anúncios pagos.
\n\n\n\nExistem ainda, as empresas que oferecem um serviço mais personalizado, unificando as principais estratégias de marketing, para melhor atender as necessidades específicas de cada cliente.
\n\n\n\nCom uma potente expertise no assunto, unem execução à consultoria. Ou seja, ao mesmo tempo em que podem analisar seu cliente para orientá-los nas melhores práticas de marketing, também colocam os projetos em prática.
\n\n\n\nEsta é uma forma de oferecer um serviço completo para os clientes e centralizar as estratégias e gestão de relacionamento com os consumidores. Isso implica na participação da consultoria no processo de decisão sobre os melhores passos a seguir, em se tratando de marketing digital. Um modelo bem interessante de atuação, quando se considera a complexidade e necessidade de especialização que o marketing digital demanda.
\n\n\n\nÉ justamente com essa premissa que a Beatz atua, oferecendo serviços de excelência em: marketing digital, marketing analítico, marketing de conteúdo e marketing de performance. Sempre, é claro, com soluções modernas e equipe qualificada, para proporcionar um resultado tangível para os clientes.
\n\n\n\nEsta é só uma prévia do que podemos fazer. Entre em contato com a nossa equipe e saiba mais sobre como podemos contribuir para sua empresa!
\n\n\n\nUma estratégia de marketing é formada por diversas etapas, cada uma dela com a sua importância. Desse modo, é preciso entendê-las a fundo e seguir todas à risca. Um desses passos que, muitas vezes, é deixado de lado, é referente a análise de métricas de marketing digital.
\n\n\n\nEsse é um processo muito importante para a sua estratégia, porque, é através dele que podemos tomar medidas cada vez mais assertivas para uma campanha. Além disso, analisar dados concretos é uma forma de entender se os investimentos em marketing estão trazendo resultados significativos.
\n\n\n\nAfinal, esse é o nosso objetivo quando apostamos em uma nova estratégia, ou então, em uma ferramenta diferente para as etapas de um projeto. Pensando nisso, hoje vamos mudar a visão sobre esse tipo de procedimento, te mostrando as principais métricas e a importância delas para o seu negócio.
\n\n\n\nEntão, se você tem dúvidas sobre o assunto, chegou a hora de sanar todas elas. Vamos nessa!
\n\n\n\nComo vimos anteriormente, as métricas são informações importantes que podem dizer tudo sobre o andamento de uma estratégia. Desse modo, não podem ser ignoradas, afinal, são elas que dizem se você está gastando dinheiro, ou se pode investir com segurança.
\n\n\n\nIsso porque, destinar verba a algo que não está alcançando os resultados planejados, é uma decisão ruim, certo? Mas, como você saberia disso, se não analisasse as métricas certas para o seu negócio?
\n\n\n\nAlém disso, trabalhar com esse tipo de análise é fundamental para determinar ações, para que o seu negócio se destaque no mercado e cresça ainda mais. Bem como, pontos que possam indicar oportunidades para a sua empresa. Entre eles:
\n\n\n\nPor isso, desde as métricas de marketing até as métricas de vendas, todas elas são importantes para identificar erros e pontos de melhoria nos processos. Pensando nisso, a seguir eu trouxe as informações que a sua equipe não pode deixar de lado, além das formas para se estabelecer uma rotina de análise. Confira!
\n\n\n\nComo vimos anteriormente, a análise de métricas de marketing digital é uma etapa importante para qualquer estratégia. Mas afinal, quais dados você não pode deixar passar?
\n\n\n\nPara te ajudar nesse processo tão importante de qualquer investimento, separamos algumas das principais informações para compor uma rotina de análise eficiente e proveitosa para a tomada de decisões da sua empresa. Confira!
\n\n\n\nSe você estabelece uma estratégia de marketing de conteúdo, por exemplo, deve querer saber a quantidade de pessoas que está visitando o seu site, ou seu blog. Isso é muito importante, mas precisamos compreender qual a eficiência disso para o seu negócio.
\n\n\n\nÉ por isso que olhamos para duas métricas: os visitantes, como vimos antes, e a taxa de conversão de leads e oportunidades. São elas que vão demonstrar a eficiência do seu funil de vendas. Afinal, quanto menor as porcentagens, menos pessoas estão transitando entre as etapas da sua estratégia.
\n\n\n\nCom isso, você consegue observar qual etapa do seu planejamento está apresentando baixo desempenho, propondo melhorias de maneira assertiva.
\n\n\n\nOs visitantes, são as pessoas que estão chegando até o seu site, seja de maneira orgânicia ou através de mídia paga. Já os leads, são aqueles que demonstram interesses que vão além do primeiro contato. Em geral, vemos isso através da conversão em uma landing page de material rico, por exemplo.
\n\n\n\nMas, também temos as oportunidades, que são leads que demonstram maior interesse no produto ou serviço, sendo assim, uma oportunidade de venda.
\n\n\n\nApesar de não estarem diretamente relacionadas ao sucesso de uma estratégia de marketing, as vendas são muito importantes para melhorar processos. Principalmente, quando falamos de conversão em vendas.
\n\n\n\nPegando novamente como exemplo, uma estratégia de conteúdo pode ter como objetivo a venda, mas, antes disso, precisamos transacionar o lead através do funil de vendas. Desse modo, se as taxas de visitantes e conversões forem boas até o momento da venda, precisamos analisar alguns pontos. Sendo eles:
\n\n\n\nObviamente, essas são apenas algumas das perguntas que você precisa se fazer no momento de analisar esse tipo de métrica de marketing digital. Ou seja, expandir para outras áreas que podem impactar nesses resultados.
\n\n\n\n![\"profissional-fazendo-checklist-de-métricas-de-marketing-digital\"](\"https://beatz.com.br/wp-content/uploads/2023/08/Blog-1-MEIO.png\")
De maneira mais aprofundada, temos algumas siglas que podem ser essenciais para que você analise os tópicos listados acima de maneira assertiva e, desse modo, identifique as melhores oportunidades de aperfeiçoamento. Vamos ver quais são elas?
\n\n\n\nMede a eficiência financeira de uma campanha ou estratégia de marketing, comparando os custos com os resultados obtidos.
\n\n\n\nCalcula o custo médio para adquirir um novo cliente, considerando os gastos com marketing e vendas.
\n\n\n\nAvalia a eficácia de uma campanha, medindo a porcentagem de visitantes ou leads que se tornaram clientes.
\n\n\n\nIndica a capacidade de uma empresa em manter seus clientes ao longo do tempo, diminuindo a taxa de cancelamento.
\n\n\n\nEstima o valor total que um cliente gera para uma empresa durante o período em que é cliente.
\n\n\n\nMede o desempenho de campanhas de e-mail marketing, mostrando a porcentagem de aberturas e cliques nos links.
\n\n\n\nAcompanha a eficiência das etapas do funil de vendas, desde o lead até a conversão em cliente.
\n\n\n\nMede a interação e envolvimento dos seguidores com o conteúdo publicado nas redes sociais.
\n\n\n\nAvalia a satisfação dos clientes e sua disposição em recomendar a empresa para outras pessoas.
\n\n\n\nIndica a porcentagem de clientes que cancelaram ou deixaram de utilizar os produtos/serviços da empresa em um período determinado.
\n\n\n\nPara finalizar, precisamos falar sobre algo que muitas empresas ainda têm dúvida. As diferenças que podemos encontrar entre as métricas de marketing digital.
\n\n\n\nAfinal, existem dois tipos principais quando analisamos e, em geral, elas estão atreladas à plataforma que analisamos. Sem mais mistérios, estamos falando das métricas sociais e métricas de negócio.
\n\n\n\nAs métricas sociais, também chamadas de métricas de vaidade, podem ser encontradas quando analisamos o engajamento nas redes sociais, por exemplo. Isso porque, elas mensuram a influência que a sua marca exerce sobre um público, mas, não necessariamente, está relacionada ao sucesso de um negócio.
\n\n\n\nIsso porque, uma empresa pode estar em destaque quando o assunto é seguidor nas redes sociais, mas não podemos considerar isso como um sucesso de vendas, já que boa parte desses seguidores pode estar interessado no conteúdo, mas não na solução que ela comercializa, por exemplo.
\n\n\n\nJá as métricas de negócio, se referem ao que comentamos nos primeiros tópicos deste artigo. Ou seja, são números que indicam os resultados da sua estratégia de marketing para o sucesso do seu negócio. Não reservado a isso, mas os resultados são bastante perceptíveis nas vendas de uma empresa.
\n\n\n\nAlém disso, é importante ressaltar que ambas são igualmente importantes, mas, tudo pode depender dos seus objetivos com o marketing. Em reconhecimento de marca, talvez as métricas sociais possam ser priorizadas. Quando falamos da conversão de leads, precisamos das métricas de negócio.
\n\n\n\nEsse artigo é apenas o primeiro passo para que você comece a entender mais sobre a análise de métricas de marketing digital. Em nosso blog, você encontra inúmeros conteúdos que podem te ajudar nesse processo. Inclusive, preparamos um glossário completo com as principais métricas que você precisa analisar.
\n\n\n\nAhh... você não pode esquecer de acompanhar as nossas redes sociais e, também, o nosso podcast oficial. Todas as terças, às 18h30, temos um encontro marcado em nosso canal no YouTube. Te vejo lá!
\n\n\n\nEstamos inseridos em um mercado altamente competitivo. Não importa qual o seu segmento e, independente da sua forma de atuação, é provável que você lide com empresas que ofereçam serviços e produtos parecidos com o seu.
\n\n\n\nDesse modo, uma das principais formas de contornar esse cenário, está nas estratégias de marketing que a sua empresa pode adotar. Afinal, elas servem para destacar o seu negócio em meio aos concorrentes e fazer com o seu público tenha confiança em fechar um contrato, por exemplo.
\n\n\n\nMas, como bem sabemos, não basta criar uma campanha qualquer e esperar que ela dê resultados. Por isso, precisamos analisar a melhor estratégia e definir os parâmetros de sucesso.
\n\n\n\nUma das grandes apostas do momento, está no marketing de relacionamento. Essa é uma metodologia que visa, como o próprio nome nos diz, estreitar o relacionamento entre clientes/público com a empresa, através de ações de marketing especialmente criadas para isso.
\n\n\n\nSe você está buscando por uma estratégia que possa entregar resultados concretos para o seu negócio, precisa ler esse artigo até o final. Então, sem mais delongas, vamos ao que interessa!
\n\n\n\nO marketing de relacionamento, bem como outras estratégias, é um conjunto de ações que visa um objetivo específico, neste caso, estreitar a relação entre público e empresa. Desse modo, estabelecendo medidas criativas para gerar um vínculo positivo com seus clientes.
\n\n\n\nMuitas técnicas podem ser utilizadas para esse processo, mas, você provavelmente vai se recordar das mais comuns, como é o caso dos benefícios que uma empresa pode oferecer, além dos eventos que buscam a fidelização do cliente.
\n\n\n\nDe fato, o grande objetivo desse tipo de estratégia, é a fidelização do cliente, ou melhor, o processo de transformar clientes em fãs do seu negócio. Sabemos que isso parece muito bom, mas, precisamos entender se isso funciona para a sua empresa. Vamos conferir?
\n\n\n\nAssim como qualquer outra estratégia, o marketing de relacionamento deve ser implementado com cautela e através de uma análise minuciosa. Isso porque, se trata de um investimento de tempo e recursos da sua empresa!
\n\n\n\nAlém do mais, esse tipo de estratégia vem acompanhado de uma cultura de fidelização do cliente. Ou seja, ele não vai funcionar como um planejamento de conteúdo, por exemplo. Pois, exige ações que vão além da sua equipe de marketing. Desse modo, se formos classificar o momento em que o marketing de relacionamento entra na jogada, podemos considerar até mesmo o primeiro contato do cliente com a empresa.
\n\n\n\nAssim, podemos dizer que essa estratégia utiliza processos rotineiros da sua empresa, de uma maneira que a qualidade de um atendimento, por exemplo, cative e fidelize aquele cliente. Mas, as ações podem ir além.
\n\n\n\n![\"profissional-circulando-ícones-de-lead-em-quadro\"](\"https://beatz.com.br/wp-content/uploads/2023/08/Blog-2-MEIO.png\")
Bom... então, vamos ao que interessa. Se o marketing de relacionamento é uma prática que determina que os seus clientes devem se transformar em fãs do seu produto, precisamos agir para que isso saia do papel.
\n\n\n\nDesse modo, investir em programas de fidelidade é a primeira etapa para que você comece a utilizar seus processos como uma estratégia de marketing. A missão desse tipo de campanha é demonstrar a importância que o seu negócio tem para o sucesso do seu cliente.
\n\n\n\nÉ assim que o seu consumidor se torna promotor do seu serviço/produto, tornando-se parte de outras estratégias que você possa implementar de maneira simultânea.
\n\n\n\nEstabeleça uma base de dados com as informações do seu cliente. Uma das principais características do marketing de relacionamento, está na proatividade que a sua empresa deve ter com os clientes. Por isso, busque conhecê-los e entender as suas demandas. Com isso, você pode demonstrar interesse em ajudá-lo a sanar todas as dúvidas que possam surgir com o tempo.
\n\n\n\nCada cliente é único e, por isso merecem ser tratados de maneira personalizada. Estratégias que visem esse tipo de interação, podem resultar em boas oportunidades de negócio, bem como, novos clientes que se interessem em falar sobre o seu produto. Além disso, essa é uma forma de criar relacionamentos duradouros e que gerem retorno financeiro através de novas compras.
\n\n\n\nEssa dica não é apenas para o marketing de relacionamento, afinal, ela é válida para qualquer decisão que você venha a tomar dentro da sua empresa. Desse modo, estabeleça uma rotina de monitoramento dos resultados que você está obtendo com a campanha de marketing. Para isso, é preciso analisar todas as métricas que possam impactar no seu negócio.
\n\n\n\nNão basta saber como falar com o seu público, você precisa ouvi-los. Por isso, estabeleça canais para que eles deem feedbacks e, a partir disso, proponha melhorias aos processos. Desse modo, você amplia ainda mais as estratégias utilizadas para melhorar o desempenho da sua empresa.
\n\n\n\nAgora, você sabe quais são as principais vantagens de uma estratégia de marketing de relacionamento. Será que a sua empresa está pronta para começar a implementá-la?
\n\n\n\nEm nosso blog, você encontra mais artigos que podem te ajudar a chegar nos melhores resultados para o seu negócio, não perca tempo e acesse agora mesmo!
\n\n\n\nVocê também não pode perder o nosso podcast! Todas as terças-feiras, às 18h30, estamos esperando por você em nosso canal oficial no YouTube!
\n\n\n\nA conversão de leads é fundamental para qualquer empresa. É por isso que diversas empresas, de inúmeros setores, se dedicam a criar estratégias rebuscadas para alcançar os melhores resultados.
\n\n\n\nUm lead está posicionado na etapa mais importante para uma estratégia de marketing digital. É nesse passo que vamos identificá-lo como um cliente em potencial para o seu negócio. Além disso, é a partir desse primeiro contato que vemos que ele está apto para estreitar o relacionamento com a empresa.
\n\n\n\nMas, como conquistar mais leads para a sua empresa? Se você tem essa dúvida, não precisa se preocupar, afinal, ela está na rotina de diversas empresas. Por isso, preparamos esse artigo para mostrar a você como a Beatz atrai e converte mais leads para os nossos clientes.
\n\n\n\nA seguir, vamos listar todas as etapas de uma estratégia eficiente para conversão de leads! Aproveite a leitura e tire todas as suas dúvidas!
\n\n\n\nVamos começar do princípio. No cenário acelerado do marketing digital, compreender o conceito de lead é essencial para o sucesso de qualquer empreendimento. Dessa forma, um lead é alguém que entrou na sua estratégia de marketing, seja através de uma landing page ou qualquer outro método que você possa atribuir para que esse contato seja estabelecido.
\n\n\n\nEm termos simples, um lead é um potencial cliente que demonstrou interesse em seu produto ou serviço, fornecendo informações de contato, como e-mail, número de telefone ou outros dados relevantes. Como dito anteriormente, esse interesse é geralmente manifestado através do preenchimento de formulários em sites, assinatura de newsletters, participação em webinars ou até mesmo interações em redes sociais.
\n\n\n\nCada lead inicia sua jornada como um desconhecido, um visitante ocasional em seu site, plataforma de mídia social ou blog. Dessa forma, a conversão de um lead acontece quando esse visitante decide interagir mais profundamente com sua marca. Assim, essa ação pode ser concluída ao assinar uma newsletter, baixar um e-book, solicitar uma demonstração ou participar de um webinar.
\n\n\n\nÉ através desse ato de interesse que uma pessoa se transforma de um desconhecido em um lead, podendo assim, ser direcionado através de um funil de vendas e, desse modo, se tornar um lead qualificado, e por fim um cliente.
\n\n\n\nO processo de qualificação do lead é fundamental para o direcionamento de esforços de marketing. Isso porque, nem todos os leads são iguais, e é importante identificar aqueles com maior potencial de conversão.
\n\n\n\nDesse modo, através de formulários de registro e análise de comportamento, é possível obter informações que classificam os leads de acordo com suas necessidades, intenções de compra e estágio no ciclo de vendas. Com essa segmentação em mãos, você pode planejar estratégias de marketing ainda mias personalizadas e direcionadas de forma eficaz
\n\n\n\nDessa forma, você economiza tempo e recursos ao alcançar as pessoas certas com a mensagem correta.
\n\n\n\nBom... você já percebeu que a conversão de leads é um processo fundamental para qualquer empresa e, também, uma etapa natural de uma estratégia de marketing eficiente. Mas, para fazer isso, é preciso seguir algumas dicas.
\n\n\n\n![\"pessoa-preenchendo-checklist-em-papel-branco\"](\"https://beatz.com.br/wp-content/uploads/2023/09/Blog-3-MEIO.png\")
Mas, pode ficar tranquilo, pois, revelamos algumas das principais ações que atribuímos em nossas estratégias para garantir o sucesso de uma campanha de marketing digital. Confira as dicas da Beatz para a sua empresa ter sucesso na conversão de leads.
\n\n\n\nAntes de pensarmos em converter leads, precisamos conquistar visitantes. Por isso, produza conteúdo relevante e informativo que atenda as necessidades e interesses do seu público em diferentes estágios do funil de vendas. Para isso, realize uma pesquisa de palavras-chave para identificar termos e frases relevantes para o seu negócio e incorpore-as naturalmente em seus artigos, e-mails e materiais.
\n\n\n\nO CTA é a maneira perfeita de chamar o seu lead e fazer com que ele conclua uma ação específica. Desse modo, incorpore-os ao longo do seu conteúdo para incentivar a interação dos leads. Apesar de simples, esse é um processo muito importante.
\n\n\n\nEntão, use textos atrativos, que despertem o interesse e a curiosidade, e direcione os leads para páginas de destino relevantes e otimizadas.
\n\n\n\nA verdade é cruel, mas precisa ser dita: poucas pessoas vão ler todos os seus conteúdos e isso vale para qualquer formato. Nem todo mundo vai conseguir passar do título de uma determinada página. Por isso, abuse de títulos e meta descrições bem elaboradas. Afinal, elas podem fazer uma grande diferença na taxa de cliques dos seus links nos resultados de pesquisa.
\n\n\n\nE você não pode esquecer: certifique-se de incluir palavras-chave relevantes e promover benefícios claros para atrair os leads a clicar e acessar seu conteúdo.
\n\n\n\nJá falamos por aqui sobre a importância das métricas para uma estratégia de marketing digital. Desse modo, elas não poderiam ficar de fora quando o assunto é conversão de leads.
\n\n\n\nPor isso, acompanhe as métricas relevantes, como: taxas de abertura de e-mails, taxas de cliques, tempo de permanência nas páginas e conversões. Você pode apostar em ferramentas analíticas para entender o que está funcionando e o que pode ser otimizado em sua estratégia de nutrição de leads.
\n\n\n\nComo sempre, essas são apenas algumas das estratégias que você pode aplicar em suas estratégias. Mas, não ache que acabamos por aqui! A otimização é um processo que pode ser demorado e necessita de apoio em todas as etapas. E isso, você pode encontrar em nosso blog.
\n\n\n\nSão diversos materiais para ajudar sua empresa a alcançar os melhores resultados para o seu negócio. Além disso, você pode ficar por dentro de todas as nossas novidades, simplesmente nos seguindo nas redes sociais da Beatz. Lá, informamos tudo sobre nossos novos conteúdos, além de ajudar nossos seguidores com mais dicas práticas para aprimorar o marketing digital.
\n\n\n\nNos vemos por lá!
\n\n\n\nO marketing digital é um cenário competitivo. Isso porque, existe uma infinidade de oportunidades sendo aproveitadas por inúmeras empresas. Desse modo, você precisa se destacar através de estratégias eficientes e comprovadas.
\n\n\n\nEntretanto, assim como as oportunidades, existem também, diversas possiblidades para a sua empresa. Assim, é preciso entender a fundo as estratégias e entender qual a melhor aposta.
\n\n\n\nUma abordagem cada vez mais popular é o marketing sazonal, que se concentra em aproveitar eventos, feriados e estações do ano para promover produtos e serviços.
\n\n\n\nPor isso, hoje vamos explorar as razões pelas quais as empresas investem nesse tipo de estratégia, seus pontos fortes e como aplicá-la com sucesso. Continue a leitura e tire todas as suas dúvidas!
\n\n\n\nO marketing sazonal é uma estratégia do marketing digital que se concentra em aproveitar eventos, feriados e períodos específicos do ano para promover produtos e serviços. Dessa forma, as empresas aproveitam momentos em que a demanda por certos produtos ou necessidades do público estão em alta, buscando aumentar as vendas e maximizar o retorno sobre o investimento em campanhas.
\n\n\n\nPara isso, essa tática se baseia na criação de campanhas temáticas e mensagens alinhadas com as características sazonais de cada período.
\n\n\n\nSeja durante datas comemorativas, estações do ano ou eventos culturais, o marketing sazonal visa criar uma conexão emocional com o público, despertando o interesse e a urgência de compra.
\n\n\n\nAlém disso, as ofertas e promoções do marketing sazonal são frequentemente limitadas em tempo, o que gera uma sensação de exclusividade e incentiva os consumidores a agirem prontamente.
\n\n\n\nDesse modo, essa urgência é um dos principais motores do sucesso desse tipo de estratégia, impulsionando a tomada de decisão dos clientes e contribuindo para o aumento das vendas em momentos estratégicos.
\n\n\n\nO marketing sazonal tem se mostrado uma estratégia valiosa para as empresas por vários motivos. Em primeiro lugar, ele oferece um aumento significativo nas vendas durante períodos específicos do ano, resultando em um ROAS mais atrativo.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/09/Blog-4-MEIO-2.png\")
Desse modo, ao promover ofertas e promoções por tempo limitado, o marketing sazonal cria uma sensação de urgência nos consumidores, incentivando-os a agir rapidamente.
\n\n\n\nAlém disso, a participação em eventos sazonais e feriados populares ajuda a fortalecer a identidade da marca, criando uma conexão emocional com o público.
\n\n\n\nIsso porque, durante certas épocas do ano, os consumidores também estão mais dispostos a gastar dinheiro em determinados produtos ou serviços, e o marketing sazonal aproveita essas tendências.
\n\n\n\nA estratégia de marketing sazonal possui pontos fortes que a tornam uma ferramenta valiosa para as empresas. Primeiramente, ela permite segmentar o público de acordo com seus interesses específicos em cada período, tornando as campanhas mais relevantes e eficazes.
\n\n\n\nIsso resulta em um maior engajamento do público, já que as mensagens são adaptadas para atender as necessidades e desejos dos consumidores, mesmo que ligados a um determinado período.
\n\n\n\nOutro ponto forte é a versatilidade dessa estratégia de marketing. Afinal, campanhas como essas, podem ser aplicadas em diversos setores e tipos de negócio, desde varejo e e-commerce até serviços e turismo.
\n\n\n\nDessa forma, seja qual for o ramo de atuação, o marketing sazonal pode ser adaptado para se adequar às demandas específicas de cada empresa.
\n\n\n\nAlém de tudo isso, a criatividade é um elemento-chave no marketing sazonal. Isso porque, as campanhas sazonais permitem que as equipes de marketing expressem sua criatividade de forma única e envolvente.
\n\n\n\nAfinal, ao criar mensagens e conteúdos temáticos, as marcas se destacam em meio à concorrência e se tornam mais memoráveis para o público.
\n\n\n\nMas, não para por aí! O que mais atrai empresas para esse tipo de estratégia, é a facilidade de análise e otimização das campanhas. Com períodos de duração definidos, é mais fácil medir o desempenho das campanhas, analisar métricas e feedbacks, permitindo ajustar abordagens e aprimorar resultados em períodos futuros.
\n\n\n\nPara obter sucesso com o marketing sazonal, é fundamental um planejamento cuidadoso. Antecipar-se aos eventos e feriados relevantes é essencial para criar campanhas específicas para cada ocasião.
\n\n\n\nDesse modo, contar com um cronograma bem estruturado, faz com que a sua empresa esteja preparada para aproveitar ao máximo as oportunidades sazonais.
\n\n\n\nAlém disso, conhecer de maneira aprofundada o público-alvo é outro passo fundamental. Entender suas preferências e necessidades em cada época do ano permite oferecer promoções e produtos que atendam às expectativas do consumidor, aumentando a eficácia das campanhas.
\n\n\n\nAdemais, outro passo importante, que é o de criar ofertas atraentes e exclusivas, é uma maneira eficaz, assim capturando a atenção dos consumidores durante determinados períodos. Isso pode ser implementado de diversas maneiras, como: descontos especiais, brindes ou edições limitadas de produtos.
\n\n\n\nE não podemos esquecer da divulgação desse tipo de ação. Para isso, as redes sociais desempenham um papel fundamental na sua estratégia. Desse modo, utilize essas plataformas para compartilhar conteúdo temático, interagir com o público e criar uma atmosfera em torno da marca, aumentando o engajamento e o alcance das campanhas.
\n\n\n\nÉ sempre bom lembrar: não se esqueça de acompanhar os resultados e propor melhorias para a sua estratégia. Desse modo, você aproveita ao máximo as datas comemorativas e, ainda assim, consegue insights fundamentais para a sua estratégia.
\n\n\n\nQue tal compartilhar conosco as estratégias que a sua empresa gosta de implementar em datas comemorativas, e quais as melhores do ano na sua opinião?
\n\n\n\nEm nossas redes sociais, você encontra mais dicas e informações sobre marketing e tem a sua disposição, um espaço para compartilhar as suas ideias e sugestões. Que tal?
\n\n\n\nTe esperamos por lá! Mas, não esqueça de conferir outros artigos do nosso blog. Temos certeza que tem muito mais para você aproveitar por aqui!
\n\n\n\nEstar na internet é um dos principais trunfos que a sua empresa pode conquistar, você conhece aquela famosa frase: \"quem não é visto não é lembrado\"? Pois saiba, que ela é um mantra para muitos segmentos e a presença on-line é a principal resposta para essa frase.
\n\n\n\nAlém disso, já falamos por aqui sobre a importância de aproveitar os resultados que as plataformas on-line podem oferecer. Atualmente, o Brasil é o terceiro país no ranking dos que mais consomem redes sociais, sendo que a América Latina reúne mais de 130 milhões de usuários.
\n\n\n\nDa mesma forma, não são apenas as redes sociais que podem ampliar a sua presença on-line. De acordo com dados da pesquisa State of search Brazil, realizado pela agência de SEO Hedgehog, cerca de 93% dos brasileiros pesquisam no Google antes de finalizar uma compra.
\n\n\n\nE não para por aí! Até mesmo quem prefere as compras em lojas físicas mantém hábitos de pesquisa na internet antes de finalizar uma compra. Dessa forma, a presença on-line pode ser um grande diferencial para a sua empresa, com impactos positivos nas vendas.
\n\n\n\nVamos entender mais sobre as estratégias que utilizam essa ferramenta? Continue a leitura e confira todos os detalhes!
\n\n\n\nEntre as técnicas para que a sua empresa esteja à frente da concorrência, utilizando a internet para se manter acessível a um determinado público-alvo, temos algumas indispensáveis. Isso porque, dentre as estratégias de marketing digital, existem alguns passos que não podemos deixar de lado nessa empreitada.
\n\n\n\nConfira quais são elas!
\n\n\n\nO SEO é uma das principais estratégias para aumentar a presença on-line de uma empresa. Trata-se de um conjunto de técnicas e práticas que visam otimizar o conteúdo e o site, para melhorar seu posicionamento nos mecanismos de busca, como o Google. Vejamos algumas técnicas de SEO essenciais:
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/09/Blog-5-MEIO.png\")
As redes sociais se tornaram poderosas ferramentas para melhorar a presença on-line de uma empresa, permitindo interação direta com os clientes e a exposição da marca para um público mais amplo. Para otimizar o uso das redes sociais, considere as seguintes técnicas:
\n\n\n\nOs anúncios pagos são uma excelente maneira de aumentar rapidamente a visibilidade da sua empresa e atrair tráfego qualificado. Isso porque, plataformas como Google Ads e Facebook Ads oferecem opções de segmentação detalhada, permitindo que você alcance o público certo. Para conquistar sucesso com as estratégias de anúncios pagos, você precisa seguir os seguintes passos:
\n\n\n\nComo vimos anteriormente, com o crescimento acelerado do ambiente digital, aumentar a presença on-line de uma empresa tornou-se uma estratégia indispensável para alcançar o sucesso nos negócios.
\n\n\n\nAo fortalecer sua presença na internet por meio de estratégias como SEO, redes sociais e anúncios pagos, a empresa desfruta de vantagens significativas. Em primeiro lugar, a presença on-line amplia o alcance da marca, permitindo que ela atinja um público mais vasto, atraia novos clientes e consolide sua posição no mercado.
\n\n\n\nAlém disso, esse tipo de estratégia fortalece o relacionamento com os clientes existentes, promovendo a interação e a fidelização, ao mesmo tempo em que oferece a oportunidade de colher feedbacks valiosos para aprimorar produtos e serviços. Dessa forma, investir em uma sólida presença on-line é essencial para o crescimento e a competitividade das empresas no cenário digital.
\n\n\n\nAgora, chegou a hora de se especializar no assunto e aumentar ainda mais as chances da sua empresa conquistar um espaço merecido na internet. Para te ajudar, temos alguns artigos muito importantes para esse processo, você pode acessá-los gratuitamente em nosso blog!
\n\n\n\nTer um website profissional é, sem dúvidas, o primeiro passo para alcançar novos mercados e novos clientes. No entanto, para obtê-lo de forma correta e que gere resultados, é necessário contar com uma agência de criação de sites para te auxiliar em todo o processo.
\n\n\n\nA população digital está crescendo de forma exponencial em nosso meio. Afinal, qual é o primeiro lugar que você acessa para ter informações sobre produtos ou serviços que precisa?
\n\n\n\nO website de qualquer empresa, forma um dos únicos pontos de contato entre ela e a população da Internet. Mas, além de garanti-lo, é necessário que ele siga boas práticas de SEO, para que o seu negócio seja encontrado com mais facilidade pelo público. Portanto, ficou claro que contar com uma agência de criação de sites especializada é de extrema importância para te auxiliar em todo o processo.
\n\n\n\nPensando nisso, neste artigo que preparamos para você, vamos falar um pouco mais sobre esse tema e te ajudar a encontrar os melhores profissionais do mercado, para aumentar os seus resultados.
\n\n\n\nContratar o especialista errado para a elaboração desse projeto, afeta de maneira significativa os resultados do seu negócio. Afinal, na maioria dos casos, você só nota a má qualidade do projeto quando não recebe os resultados depois.
\n\n\n\nDessa forma, escolher uma boa empresa para o desenvolvimento de seu site, não é uma tarefa simples. Mas, ela pode se tornar mais fácil caso você tenha alguns pontos em mente, como por exemplo:
\n\n\n\nE por fim, não esqueça de analisar, também, o fator de custo. Uma dica é: não vá sempre com o desenvolvedor mais barato. Pois, sua primeira e principal preocupação deve ser o nível de serviço e o produto final de qualidade que a agência escolhida pode oferecer.
\n\n\n\nAlém de contar com as características que listamos acima, é muito importante que a empresa contratada demonstre alguns diferenciais competitivos de múltiplas formas, contribuindo com alguns benefícios para o seu negócio. A começar pelos resultados obtidos no Google Analytics, ou pelas estratégias de marketing de conteúdo que ele desenvolve.
\n\n\n\nConfira abaixo, algumas informações que separamos para você referente a cada diferencial que deve ser oferecido por uma agência!
\n\n\n\nUma boa análise de dados e desempenho é um pontapé inicial para o planejamento e aplicação de estratégias. Com esses dados, você tem informações importantes sobre consultas e taxas de rejeição.
\n\n\n\n![\"Estratégia](\"https://beatz.com.br/wp-content/uploads/2023/08/Blog-17-MEIO.png\")
Também conhecido como Search Engine Optimization, o SEO é uma estratégia muito desejada pelas empresas atualmente. Pois, é responsável por otimizar os conteúdos e também pelo ranqueamento nos sites de busca. Sendo assim, torna-se um diferencial de peso para qualquer empresa de criação de site.
\n\n\n\nPodemos dizer que essa é a plataforma mais usada pelos desenvolvedores de site em todo mundo. O WordPress é um sistema de gerenciamento de conteúdo que atualiza suas versões de forma frequente, o que mantém o seu fluxo de qualidade e funcionalidade.
\n\n\n\nNão adianta apenas fornecer o site e não manter suas manutenções em dia. Esse aspecto é de extrema importância por diversos pontos, como por exemplo segurança ou implementação de novos recursos ou ferramentas. Além disso, evita erros como links quebrados, imagens que não carregam e falhas no sistema.
\n\n\n\nEsse diferencial, como o próprio nome já diz, abrange a criação de conteúdos que atraiam o público-alvo, como textos e posts, além de vídeos e e-books, entre outros. Uma empresa que cria o site e oferece uma opção à parte de marketing de conteúdo, já está à frente no mercado.
\n\n\n\nCom o foco na atração de clientes por meio da web, incluindo mídias sociais e sites, o Marketing Digital também possibilita ampliar a rede de contatos de uma empresa, além de permitir a fidelização de clientes.
\n\n\n\nSe você tem uma empresa e deseja gerar mais oportunidades para o seu time comercial, ou mais vendas em sua loja virtual, aqui na Beatz contamos com resultados concretos e uma das melhores expertises do mercado, para te ajudar a chegar até os seus objetivos.
\n\n\n\nCom o nosso marketing de confiança, vendemos muito mais e construímos sua marca de forma efetiva.
\n\n\n\nUm site funciona como a vitrine do seu negócio. Lá, estão expostos todos os seus produtos e serviços, além de dados importantes direcionados para a sua Persona ou Público-alvo.
\n\n\n\nSendo assim, contar com uma agência especialista em criação de sites como a nossa, é essencial para conquistar os melhores resultados para o seu negócio. Estamos alinhados com uma metodologia em prol dos objetivos da sua empresa. Não perca tempo e dinheiro arriscando com algo que, provavelmente não vai funcionar. Invista em quem realmente entende do assunto.
\n\n\n\nPara saber mais sobre nossa marca e outros serviços que podemos te oferecer, acesse nossa página e deixe que nossos especialistas de marketing tornem-se experts do seu negócio!
\n\n\n\nPara conferir mais conteúdos como esse, não deixe de acompanhar nosso Podcast com os maiores nomes do mercado como convidados, e também a nossa página de blog. Acesse e confira!
\n\n\n\nO YouTube se tornou uma das maiores plataformas de compartilhamento de vídeos do mundo, com bilhões de usuários ativos mensais. Desse modo, para as marcas e criadores de conteúdo, a rede oferece oportunidades inigualáveis para alcançar seu público-alvo.
\n\n\n\nSão quase 2 bilhões de usuários ativos mensalmente, ou seja, uma perspectiva de grande potencial para marcas e empresas. Entretanto, quando pensamos em estratégias de marketing no YouTube, o conteúdo orgânico apresenta alta competitividade.
\n\n\n\nAfinal, são mais de 500 milhões de horas de conteúdos publicados por minuto. E quando falamos de consumo, os números são ainda mais impressionantes. Pois, a plataforma é responsável por mais de um milhão de horas de conteúdos consumidos por dia.
\n\n\n\nDessa forma, precisamos entender a fundo, as melhores estratégias de marketing no YouTube, assim potencializando a presença da sua empresa na plataforma.
\n\n\n\nPor isso, hoje vamos explorar as principais estratégias da plataforma. Sendo elas: anúncios e a criação de conteúdo orgânico. Então, vamos analisar as características de ambos e entender como essas abordagens podem beneficiar a sua empresa.
\n\n\n\nComo vimos anteriormente, existem duas formas de aproveitar as oportunidades que o YouTube proporciona para os usuários. Dentre essas, como já vimos nas estratégias de SEO, está o conteúdo orgânico, que não depende de investimentos para gerar alcance, por exemplo.
\n\n\n\nDa mesma forma, temos os anúncios pagos, que possibilitam um maior alcance e segmentação do público, através de investimentos destinados à plataforma. Vamos entender mais sobre ambos!
\n\n\n\nExistem diferentes tipos de anúncios que podem ser exibidos no YouTube, cada um com suas características únicas. Entre eles, podemos citar:
\n\n\n\nEsses anúncios permitem que os espectadores pulem o anúncio após alguns segundos, tornando-os menos intrusivos e garantindo que você pague apenas quando alguém assiste pelo menos 30 segundos ou interage com o anúncio.
\n\n\n\nSão anúncios curtos (6 segundos) que são exibidos antes do vídeo principal e não podem ser ignorados. Eles são ótimos para criar reconhecimento da marca de forma rápida e eficiente.
\n\n\n\nExibidos nas páginas de resultados de pesquisa do YouTube e nas sugestões de vídeos relacionados. Eles aparecem como miniaturas com um texto de descrição.
\n\n\n\nSão anúncios de banner semitransparentes que aparecem na parte inferior dos vídeos.
\n\n\n\nA segmentação de público é uma vantagem significativa dos anúncios no YouTube. É possível segmentar os anúncios com base em dados demográficos, interesses, comportamentos e até mesmo com base nos vídeos que os espectadores assistiram anteriormente. Essa segmentação precisa, permite que os anúncios atinjam o público certo, maximizando o retorno do investimento.
\n\n\n\nAcompanhar o desempenho da sua estratégia é fundamental, e o YouTube oferece métricas detalhadas para acompanhar o desempenho dos anúncios, como visualizações, taxas de cliques, taxa de conclusão e muito mais. Essas análises ajudam a entender como o público está interagindo com os anúncios e permitem ajustar a estratégia conforme necessário.
\n\n\n\n![\"profissional-analisando-métricas-de-estratégia-de-marketing-no-YouTube\"](\"https://beatz.com.br/wp-content/uploads/2023/09/Blog-6-MEIO.png\")
Da mesma forma que temos as características para os anúncios na plataforma, temos alguns detalhes importantes para estratégias de marketing no YouTube que utilizam conteúdo orgânico. Confira as principais dicas da Beatz para que a sua empresa comece a se aventurar por esse novo universo do marketing!
\n\n\n\nAntes de criar conteúdo orgânico para o YouTube, assim como nas estratégias de SEO, é fundamental entender o público-alvo. Desse modo, a criação de personas de compradores pode auxiliar nesse processo, permitindo que os criadores produzam conteúdo que ressoem com as necessidades e interesses do público.
\n\n\n\nAqui no blog da Beatz, você encontra alguns artigos que podem te ajudar nessa jornada de criação de conteúdo!
\n\n\n\nO conteúdo orgânico no YouTube deve ser valioso, informativo e engajador e, para isso, eles precisam ser relevantes. Vídeos que solucionam problemas, respondem a perguntas frequentes ou oferecem entretenimento relevante têm mais chances de atrair e reter a atenção dos espectadores. Por isso, é muito importante que você entenda o seu público e, assim, direcionar de maneira adequada a linguagem e as informações.
\n\n\n\nAssim como em outras plataformas digitais, o YouTube também possui um mecanismo de busca. Portanto, otimizar os títulos, descrições e tags dos vídeos com palavras-chave relevantes é essencial para melhorar a visibilidade do conteúdo orgânico nos resultados de pesquisa.
\n\n\n\nCriar uma programação consistente de upload de vídeos ajuda a construir um público fiel. Os espectadores apreciam previsibilidade e saberão quando esperar novos conteúdos, o que pode aumentar o engajamento e a fidelidade à marca.
\n\n\n\nAssim como vimos anteriormente, a publicação de conteúdo orgânico como estratégia de marketing no YouTube, também tem suas vantagens. Veja quais são as principais logo abaixo!
\n\n\n\nCom bilhões de usuários, o YouTube oferece um alcance massivo e diversificado de públicos em potencial. A presença na plataforma possibilita que as marcas alcancem uma audiência global e diversificada.
\n\n\n\nOs vídeos têm a capacidade de capturar a atenção do público de maneira única. Conteúdos visuais e envolventes podem estabelecer conexões emocionais com os espectadores, fortalecendo a afinidade com a marca.
\n\n\n\nUm conteúdo interessante e relevante tem o potencial de ser compartilhado pelos espectadores, aumentando o alcance de forma exponencial e possibilitando o crescimento viral.
\n\n\n\nComo vimos, o YouTube é uma ferramenta poderosa para marcas e criadores de conteúdo, que desejam expandir sua presença on-line e alcançar seu público-alvo. Isso porque, com um bom planejamento, que envolva anúncios direcionados e conteúdo orgânico valioso, as marcas podem aproveitar as vantagens do YouTube para aumentar a visibilidade, o engajamento e, em última instância, alcançar o sucesso no marketing digital.
\n\n\n\nAcha que está pronto para esse tipo de estratégia? Você pode aprender ainda mais sobre estratégias para o YouTube em nosso blog, através do artigo: SEO para YouTube: você sabe como colocar os seus vídeos no topo das pesquisas?
\n\n\n\nEsperamos que tenha gostado das dicas. Nos vemos na próxima!
\n\n\n\nComo sabemos, um dos grandes trunfos de uma estratégia de conteúdo orgânico, está em seus resultados com SEO. Afinal, existem técnicas específicas que podem impactar suas métricas em um mundo altamente competitivo como o do marketing digital.
\n\n\n\nDesse modo, estar no topo dos resultados de pesquisa é fundamental para qualquer empresa nos dias de hoje. Uma estratégia de SEO (Search Engine Optimization) bem executada, pode ser a chave para conquistar essa posição de destaque e impulsionar o sucesso de sua empresa.
\n\n\n\nHoje vamos revelar nove passos que fazem da Beatz, a melhor agência para te ajudar a otimizar os resultados com SEO. Além disso, vamos analisar o impacto que esse tipo de prática pode exercer em sua estratégia de marketing digital.
\n\n\n\nEntão, se você está pensando em fechar uma parceria de SEO ou quer entender mais sobre o assunto, chegou ao lugar certo. Boa leitura!
\n\n\n\nInvestir em SEO é fundamental para as empresas que desejam se destacar no cenário digital altamente competitivo. Desse modo, a otimização para mecanismos de busca não apenas aumenta a visibilidade on-line, direcionando tráfego qualificado para o site, mas, também fortalece a credibilidade da marca ao conquistar posições de destaque nos resultados de pesquisa.
\n\n\n\nAlém disso, com um retorno sustentável sobre o investimento, o direcionamento preciso do público-alvo e a construção de uma base duradoura para o crescimento, o SEO se torna uma estratégia indispensável para impulsionar a autoridade da sua empresa no ambiente on-line.
\n\n\n\nOk... mas, como a sua empresa pode aproveitar os resultados com SEO? É isso que vamos explorar nos próximos tópicos!
\n\n\n\n![\"mão-apontando-para-barra-de-pesquisa-do-Google\"](\"https://beatz.com.br/wp-content/uploads/2023/08/Blog-7-MEIO-1.png\")
Como você viu anteriormente, uma agência de marketing digital pode facilitar a conquista de resultados com SEO para a sua empresa. Para comprovar essas vantagens, separamos alguns tópicos que somente uma agência especializada em SEO pode proporcionar para o seu negócio.
\n\n\n\nConfira os detalhes a seguir!
\n\n\n\nA base sólida de qualquer campanha de SEO é uma pesquisa de palavras-chave aprofundada. Desse modo, identificar as palavras-chave relevantes para o seu nicho e público-alvo é crucial. Isso envolve, não apenas as palavras óbvias, mas também, variações e termos de cauda longa.
\n\n\n\nPor isso, a Beatz conta com uma equipe de especialistas, apta a conduzir uma análise abrangente para garantir que suas estratégias se baseiem em dados concretos, alinhando-se com as intenções de busca dos usuários.
\n\n\n\nA otimização on-page é o alicerce de uma estratégia de SEO eficaz. É por isso que os redatores especializados focam na criação de conteúdo relevante, valioso e otimizado para as palavras-chave selecionadas. Isso inclui a otimização de títulos, meta descrições, URLs amigáveis e uso adequado de cabeçalhos. Além disso, podemos garantir que o conteúdo seja adaptado para dispositivos móveis, já que a experiência móvel é um fator de classificação crucial.
\n\n\n\nOs backlinks continuam sendo um dos principais fatores de classificação de um conteúdo na internet. No entanto, a qualidade supera a quantidade. A Beatz se concentra na construção de backlinks de sites relevantes e confiáveis, evitando táticas duvidosas que possam prejudicar sua reputação on-line. Um perfil de backlink saudável contribuirá para a sua autoridade e visibilidade nos mecanismos de busca.
\n\n\n\nA diversificação do conteúdo é essencial. Além de textos, vídeos, infográficos e outros elementos visuais que podem enriquecer a experiência do usuário. Aumentar o tempo que os visitantes passam em suas páginas pode melhorar sua classificação. Nossa equipe se dedica a criar conteúdo visualmente atraente que informa, envolve e retém os usuários.
\n\n\n\nComo repetimos muito por aqui, as métricas são o coração da otimização contínua. Desse modo, estabelecemos uma rotina de análise de métricas-chave, como: tráfego orgânico, taxa de cliques (CTR), taxa de rejeição, tempo no site e conversões. Isso nos permite ajustar estratégias conforme necessário, identificando o que está funcionando e o que precisa ser aprimorado.
\n\n\n\nOs algoritmos de mecanismos de busca estão em constante evolução. Por isso, estamos atentos a essas mudanças, nos adaptando rapidamente para garantir que suas estratégias permaneçam relevantes e eficazes. Mantendo-nos à frente das atualizações, garantimos que você não seja afetado negativamente por mudanças repentinas nos rankings.
\n\n\n\nEntender o que seus concorrentes estão fazendo é fundamental. Dessa forma, atribuímosetapas de análise das estratégias de seus concorrentes e identificaremos oportunidades para superá-los. Isso pode envolver a segmentação de palavras-chave não exploradas, abordagens de conteúdo mais abrangentes ou melhorias na experiência do usuário.
\n\n\n\nO SEO não deve existir isoladamente. Ele deve estar integrado a outras estratégias de marketing, como mídia social, marketing de conteúdo e PPC (pay-per-click). Isso cria uma sinergia que amplia sua presença digital e maximiza os resultados.
\n\n\n\nA Beatz oferece relatórios detalhados e fáceis de entender sobre o desempenho de suas campanhas de SEO. Você terá visibilidade total sobre as ações realizadas, dos resultados alcançados e os próximos passos planejados.
\n\n\n\nDe modo geral, a Beatz é uma agência completa de marketing digital, que pode otimizar os resultados com SEO através de processos consolidados no mercado. São estratégias testadas e otimizadas desde 2004 para que você alcance o nível mais alto do marketing para a sua empresa.
\n\n\n\nSe você quer aprender mais sobre SEO e estratégias eficientes de marketing, chegou o momento de conhecer outros artigos do nosso blog. Ou então, podemos conversar sobre o futuro da sua empresa! Estamos prontos para mostrar o caminho certo, para que o seu negócio conquiste espaço nos meios digitais.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/08/2-2.png\")
A automação dos processos de uma campanha de marketing, é o ponto principal de uma estratégia eficiente e bem estruturada. Afinal, aproveitar as ferramentas que estão ao nosso serviço, por muitas vezes, pode ser trabalhoso, mas, os resultados são recompensadores.
\n\n\n\nNo dia a dia de um profissional da área, certas plataformas podem ser a chave para uma otimização efetiva dos processos envolvendo a administração de redes sociais, conteúdos em geral e gerenciamento de contatos. Esse último é sobre o que conversaremos neste artigo.
\n\n\n\nO CRM (Customer Relationship Management), ou Gestão de Relacionamento com o Cliente, é uma das ferramentas mais importantes quando pensamos em automação. Isso porque, permite o gerenciamento de contas, leads e oportunidades de vendas.
\n\n\n\nQuando pensamos na rotina de uma empresa, essa pode ser uma ferramenta muito vantajosa para o dia a dia. Afinal, a organização de contatos é a melhor forma de identificar as melhores oportunidades para o seu negócio e, desse modo, potencializar as ações do seu time.
\n\n\n\nBom... então, sem mais enrolações, vamos ao que interessa. Hoje, você vai aprender tudo sobre a aplicação de CRM para empresas, e as melhores plataformas para o seu negócio. Aproveite as dicas!
\n\n\n\nComo vimos anteriormente, CRM, ou Customer Relationship Management (Gestão de Relacionamento com o Cliente, em tradução livre), é uma abordagem essencial para empresas que desejam se destacar no cenário competitivo de hoje. Pois, a principal ideia ao aplicar o CRM para empresas, é de que os clientes são o recurso mais valioso de uma organização.
\n\n\n\nDesse modo, essa é uma ferramenta que faz parte de uma estratégia que visa entender, nutrir e fortalecer os laços com os clientes ao longo de toda a jornada deles com o seu negócio.
\n\n\n\nO CRM não se concentra apenas nas tecnologias, mas, em uma mentalidade e um conjunto de práticas que permeia todos os departamentos de uma empresa. Ele envolve o uso inteligente de sistemas e ferramentas para coletar, organizar e analisar dados sobre os clientes, permitindo uma compreensão profunda de suas preferências e necessidades. Isso, por sua vez, possibilita uma comunicação mais personalizada e eficaz, o que contribui para a retenção de oportunidades e o aumento das vendas.
\n\n\n\nAlém disso, o CRM para empresas, é uma ferramenta poderosa para aprimorar o atendimento ao cliente. Ao ter um histórico completo das interações com um determinado lead, as empresas podem resolver problemas de forma mais rápida e eficiente, demonstrando que valorizam a satisfação do público.
\n\n\n\nSe você é um profissional da área, mesmo que iniciante, já deve ter se deparado com programas para automação de CRM, certo?
\n\n\n\n![\"profissionais-em-reunião-analisando-crm-para-empresas\"](\"https://beatz.com.br/wp-content/uploads/2023/08/Blog-11-MEIO.png\" "\\"profissionais")
Essas plataformas são responsáveis por possibilitar tudo aquilo que vimos no tópico anterior. Ou seja, são formas de otimizar o armazenamento de informações de clientes, sejam eles em potencial ou ativos. Desse modo, sua empresa tem acesso facilitado a dados, como:
\n\n\n\nAlém disso, através desse tipo de ferramenta, você ainda pode identificar o ponto de contato inicial do seu lead, bem como, todas as etapas percorridas por ele, até se tornar uma oportunidade de venda.
\n\n\n\nApesar de esses serem os principais destaques quando pesquisamos por softwares especializados em CRM para empresas, as vantagens não param por aí! Afinal, essas plataformas ainda permitem uma integração entre os dados mais importantes. Desse modo, potencializando o seu time de vendas com informações cruciais para um contrato, além é claro, do histórico de interações com a marca e as preferências do lead.
\n\n\n\nEscolher a plataforma de CRM ideal para sua empresa, é uma decisão estratégica crucial que pode impactar diretamente o sucesso dos seus esforços de relacionamento com o cliente. Desse modo, o primeiro passo para essa escolha é identificar as necessidades específicas da sua empresa, considerando o tamanho da equipe, a complexidade do processo de vendas e o foco principal (vendas, marketing, atendimento ao cliente etc.).
\n\n\n\nDepois disso, avalie as integrações disponíveis, garantindo que a plataforma possa ser facilmente conectada a outras ferramentas essenciais do seu negócio. Além disso, analise a escalabilidade da ferramenta, levando em conta o crescimento futuro da empresa. A usabilidade é fundamental, então, certifique-se de que a interface seja intuitiva para a sua equipe, facilitando a adoção e maximizando a produtividade.
\n\n\n\nOutro detalhe que não podemos esquecer, é considerar, também, a personalização das funcionalidades, permitindo adaptar a plataforma às necessidades específicas da sua empresa. Por último, e igualmente importante, realize uma avaliação dos serviços de suporte ao cliente e a disponibilidade de recursos de treinamento para garantir que sua equipe possa aproveitar ao máximo o CRM para empresas.
\n\n\n\nDesse modo, com uma avaliação criteriosa baseada nessas dicas, você estará no caminho certo para selecionar a plataforma de CRM que vai otimizar o relacionamento com seus clientes e o crescimento do seu negócio.
\n\n\n\nA seguir, revelamos algumas das principais ferramentas de que a sua empresa pode se beneficiar. Escolha a melhor para o seu negócio e aproveite as vantagens!
\n\n\n\nAgendor
\n\n\n\nO Agendor é um CRM de Vendas brasileiro com mais de 10 anos de mercado e mais de 10 mil empresas em sua base de clientes. A plataforma do Agendor é reconhecida no mercado B2B pela sua facilidade de uso, pelo suporte rápido e pelo ótimo custo-benefício. Com foco em equipes de vendas consultivas, o CRM do Agendor atende tanto gestores comerciais quanto vendedores externos e internos, trazendo praticidade e agilidade para todas as etapas do processo comercial. Entre suas principais funcionalidades estão: múltiplos funções de vendas, campos obrigatórios por etapa do funil, campos personalizados, cadastro de empresas e pessoas, calendário de atividades, automatizações de tarefas, relatórios e relatórios de vendas, geração de leads, telefone virtual com inteligência artificial, personalizações e integração com WhatsApp. Além disso, a plataforma conta com aplicativos móveis gratuitos e API aberta para integração com outros softwares. O Agendor disponibiliza um plano gratuito , com acesso às funcionalidades básicas da ferramenta, e um plano pago completo a partir de R$ 53 mês por usuário.
\n\n\n\nO Salesforce é uma das principais e mais abrangentes plataformas de CRM do mercado. Oferece uma ampla gama de recursos para vendas, marketing e atendimento ao cliente. Isso porque, sua personalização avançada, integrações poderosas e análise de dados robusta, o tornam uma escolha popular para empresas de todos os tamanhos.
\n\n\n\nO HubSpot CRM é uma solução voltada para o inbound marketing. Fácil de usar, ele oferece recursos de automação de marketing e rastreamento de leads. A integração com outras ferramentas da HubSpot, como o Marketing Hub, permite uma gestão unificada de marketing e vendas.
\n\n\n\nO Zoho CRM é conhecido por sua acessibilidade. Além disso, ele oferece automação de vendas, marketing e suporte ao cliente, e também, de integrações com várias outras ferramentas da suíte Zoho. É uma escolha certeira para empresas que buscam um CRM econômico e funcional.
\n\n\n\nOferecido pela Microsoft, o Dynamics 365 é uma solução CRM e ERP (Enterprise Resource Planning) unificada. Permite gerenciar vendas, atendimento ao cliente e operações comerciais em um sistema integrado. Dessa forma, a plataforma torna-se ideal para empresas que valorizam a integração com outras soluções Microsoft.
\n\n\n\nO RD Station CRM faz parte da plataforma RD Station, focada em marketing digital e geração de leads. Ele se integra às ferramentas de automação de marketing do RD, facilitando a gestão de leads e o acompanhamento do funil de vendas, especialmente para empresas com uma abordagem de marketing digital estratégica.
\n\n\n\nE aí? Acha que está pronto para escolher e administrar uma plataforma de CRM para empresas? Aqui em nosso blog você encontra diversos artigos com dicas essenciais para otimizar a rotina de marketing da sua empresa!
\n\n\n\nAlém disso, se você quer aprender mais sobre marketing, gestão e empreendedorismo, precisa se inscrever em nosso canal oficial no YouTube. O Beatz Podcast vai ao ar todas as terças-feiras, a partir das 18h30. Esperamos você lá!
\n\n\n\nAdministrar uma agência de marketing no cenário atual, é um grande desafio. Por isso, trouxemos aqui, um guia para orientar o seu caminho na gestão de uma agência em pleno ano de 2023.
\n\n\n\nSe você deseja compreender com profundidade as dinâmicas das redes sociais, os desdobramentos dos memes e as tendências que impactam, convido você a acompanhar o texto completo para adquirir dicas valiosas.
\n\n\n\nDessa maneira, aqui nós vamos te orientar e mostrar formas e métodos para que você possa se adaptar às novas tendências da modernidade. A internet está em constante transformação, e você, precisa sempre se atualizar para não ficar para trás. Confira!
\n\n\n\nPara que a administração seja bem-sucedida, você precisa seguir algumas etapas. Dentro delas, existem métodos e estudos baseados no mercado e no que atinge realmente um público.
\n\n\n\nEssas dicas, são valiosas para que a sua agência consiga prosperar, realizando um trabalho digno e franco.
\n\n\n\nAbaixo, está o passo a passo para gerenciar uma agência de marketing da melhor forma:
\n\n\n\nPrimeiramente, você precisa compreender os algoritmos das mídias sociais. Em 2023, esses algoritmos são análogos a quebra-cabeças complexos, cujo entendimento é essencial para o sucesso da sua agência de marketing.
\n\n\n\nEntão, monitorar as atualizações recentes do Facebook, Instagram, TikTok e outras plataformas, é crucial para ajustar suas estratégias.
\n\n\n\nÉ preciso entender que utilizar hashtags é essencial, e assim, obter todo o conhecimento necessário sobre métricas e indicadores de engajamento.
\n\n\n\nNenhuma agência alcança o sucesso sozinha, por isso, erguer uma equipe com profissionais capacitados é essencial para enfrentar os desafios diários.
\n\n\n\nSendo assim, é recomendável formar um grupo composto por profissionais com habilidades distintas, desde a criação de conteúdo de excelência até a competência em análise de dados.
\n\n\n\nAlém disso, assegure-se de contar com redatores capazes de produzir textos sobre qualquer assunto com um tom atrativo e envolvente.
\n\n\n\nNão é novidade para ninguém que a Inteligência Artificial e a Realidade Aumentada já não são conceitos futuristas, mas sim, realidades presentes.
\n\n\n\nEm 2023, é evidente a necessidade de incorporar essas tecnologias para conceber campanhas de marketing impactantes.
\n\n\n\nA criação de filtros inovadores, por exemplo, consegue transformar fisionomias e elementos por meio da aplicação de IA, atraindo a atenção e os desejos dos consumidores. Abraçar a chegada dessas ferramentas é pensar no presente e no futuro da comunicação.
\n\n\n\n![\"profissionais](\"https://beatz.com.br/wp-content/uploads/2023/08/Blog-18-MEIO.png\" "\\"planejamento-de-marketing\\"/")
As \"histórias\" presentes nas plataformas como Instagram e TikTok, geram muito engajamento, por mais simples que possam ser. Esta forma rápida e temporária de conteúdo, quando disparada, pode potencializar o senso de urgência e a conexão instantânea com o público.
\n\n\n\nPor isso, é fundamental que a criatividade seja trabalhada, para que o seu material se destaque dentro de um mar de conteúdo.
\n\n\n\nNo mundo atual, as tecnologias vivem se aperfeiçoando e mudando conforme novas redes sociais e novas necessidades vão surgindo. Então, esteja disposto a aprender, desaprender e aprender novamente.
\n\n\n\nDesse modo, não se apegue aos métodos do passado e, também não se precipite para aderir a novas tendências rapidamente. Estude com cuidado para fazer o seu melhor.
\n\n\n\nEm um ambiente saturado de falsas representações, a sinceridade é vista como um grande valor.
\n\n\n\nAssim, a franqueza e a transparência no diálogo com o público estabelecem uma base sólida para uma maior conexão.
\n\n\n\nAfinal, ter um bom gerenciamento baseado em métricas exige uma sequência sistemática de etapas.
\n\n\n\nAvalie o desempenho das campanhas, analise os resultados obtidos e, a partir dessa análise, ajuste a estratégia para otimização.
\n\n\n\nAdministrar uma agência de marketing em 2023 não é uma tarefa fácil. E isso tudo, porque esse ramo está repleto de reviravoltas e atualizações.
\n\n\n\nEm resumo, você deve sempre adotar as novas tecnologias, cultivar autenticidade e compreender as dinâmicas algorítmicas, que são partes essenciais dessa jornada.
\n\n\n\nSe você deseja se tornar um líder e se destacar, reúna todas essas dicas para gerenciar uma agência de marketing bem estruturada e com objetivos claros.
\n\n\n\nEnfim, se quer estudar mais e receber informações preciosas para realizar um bom planejamento, entre no blog da Beatz e leia outros artigos que serão muito prestativos para começar a sua jornada.
\n\n\n\nVocê também pode entrar em nosso site e ver como trabalhamos e buscamos inovar o mundo do marketing digital com estudos e pesquisas para novas metodologias.
\n\n\n\nPodemos te ajudar a ir mais além!
\n\n\n\nNão é raro que as empresas contratem os serviços de uma agência publicitária sem conhecer muito bem este mercado, e assim, acabam não sabendo com exatidão o que esperar. Também é comum que se imagine, que o investimento em publicidade é muito alto e inacessível para as pequenas e médias empresas, ao associar esta atividade às peças publicitárias grandiosas presentes nos intervalos comerciais da TV, ou entre as páginas de revistas, por exemplo.
\n\n\n\nNo entanto, em meio à rapidez das inovações tecnológicas, as agências publicitárias diversificaram ainda mais os seus serviços (que já eram bastante diversos), ampliando as possibilidades de atender qualquer tipo de negócio, conforme seus objetivos, expectativas e disponibilidade de recursos.
\n\n\n\nHoje, existem diversos tipos de agências que visam implementar ações para promover e desenvolver os negócios de empresas por meio da comunicação: agências de marketing, agências de marketing digital, agências de branding, agências de relações públicas... a lista é grande.
\n\n\n\nPor outro lado, podemos considerar as agências de publicidade pioneiras neste modelo. Sua origem data do final do século XIX, em meio ao desenvolvimento industrial e comercial, assim como o surgimento da imprensa. Uma dinâmica que impulsionou a necessidade de promover produtos e serviços.
\n\n\n\nNessa época, o serviço publicitário era basicamente um modelo de cobrança por comissões na venda de espaços de divulgação de produtos ou serviços em jornais. Ainda assim, é da essência das agências publicitárias a inovação e adaptação às novas tecnologias. Isso nos leva ao cenário atual, com inúmeras possibilidades em termos de promoção e divulgação de produtos.
\n\n\n\nDe outdoors em avenidas movimentadas à gestão de redes sociais, as agências publicitárias inovam ao mesmo tempo em que conservam algumas práticas tradicionais. Atendendo às demandas e necessidades do público de cada empresa.
\n\n\n\nQual é a primeira coisa que vem a sua mente quando você escuta a palavra publicidade? É bem provável que você imagine uma daquelas peças publicitárias marcantes e inesquecíveis por serem altamente criativas ou porque têm muito apelo emocional. Também não é raro que pensemos nos vídeos publicitários veiculados durante a programação da TV, que, de tão bons, acabam também, servindo como entretenimento. E aquele slogan ou frase de efeito que você nunca esquece?
\n\n\n\nPois bem, os serviços das agências de publicidade não se resumem aos formatos, mas sim, no conceito desta atividade. Veicular um vídeo na televisão ou comprar espaço publicitário no jornal é apenas o meio para aplicar a criatividade na divulgação de produtos e serviços. Também é uma forma de desenvolver no público o sentimento de desejo e intenção de compra.
\n\n\n\nO patrocínio é um formato de publicidade muito comum, principalmente no mundo dos esportes, arte, entretenimento, entre outros setores que dependem do investimento de empresas para se estruturarem. Em alguns casos, é uma agência publicitária que faz a ligação entre a empresa que deseja patrocinar, e aquele que receberá o investimento. Hoje em dia esses serviços tiveram que se adaptar, com a insurgência de e-sports e produtores de conteúdo da internet.
\n\n\n\nUma característica interessante da estrutura do mercado publicitário no Brasil é que, diferente de países da Europa ou Estados Unidos, aqui as agências concentram o trabalho de criação e compra do espaço em si mesmas. Isto é, o desenvolvimento das peças criativas e a compra do espaço onde serão veiculadas, geralmente, não é dividido entre duas agências. Esse tipo de serviço é tão comum na mídia tradicional – com a compra dos espaços publicitários nos jornais – quanto nas mídias digitais.
\n\n\n\n![\"guia-michelin-sobre-mesa\"](\"https://beatz.com.br/wp-content/uploads/2023/08/Blog-9-MEIO.png\" "\\"Livros")
Já ouviu falar do Guia Michelin? Aquela publicação anual atribui estrelas aos restaurantes, como um símbolo de excelência culinária. Pois bem, ele é, na verdade, uma ação publicitária criada em 1900 para promover a marca e aumentar as vendas da empresa de pneus Michelin, o que hoje poderia ser considerado uma estratégia de marketing de conteúdo.
\n\n\n\nIsso mostra que produzir conteúdo rico para os consumidores é tão comum hoje em meio aos blogs e redes sociais, quanto fora do passado. O que mudou foi o formato.
\n\n\n\nSão as agências de publicidade que geralmente têm a responsabilidade de selecionar as pessoas que serão a cara da marca, o que geralmente é feito por meio do poder de influência de celebridades ou pessoas bem conceituadas em determinado setor. O que é, tradicionalmente feito, ao associar uma atriz ou ator famoso a uma marca em eventos, ou peças publicitárias, também é realizado com o que chamamos hoje de marketing de influência, estratégia que envolve colaboração entre marcas e \"influenciadores\" digitais, com um público engajado que confia em suas opiniões e recomendações.
\n\n\n\nSe atentar às tendências, usar “memes” ou fatos que mobilizaram o público, bem como, acompanhar o desempenho e engajamento do público com as campanhas, são atividades comuns tanto na publicidade via mídia tradicional, como televisão e rádio, quanto nas redes sociais. Por isso, também é um serviço das agências de publicidade a gestão das redes sociais do cliente, desde a elaboração do planejamento estratégico até a criação e análise dos resultados.
\n\n\n\nEstes são apenas 5 dos inúmeros serviços que uma agência publicitária pode oferecer a sua empresa. Contudo, cada agência tem sua dinâmica própria, podendo trabalhar com serviços mais especializados ou mais abrangentes. Por isso, antes de selecionar aquela em que você vai confiar a comunicação da sua empresa, é importante pesquisar os serviços que ela oferece, e alguns de seus casos de sucesso.
\n\n\n\nMas agora, se você já sabe que, o que sua empresa precisa é de marketing digital, a Beatz pode ser a sua melhor escolha. Fundamentada em uma metodologia data driven marketing, unimos inbound marketing, conteúdo, tráfego pago, SEO e tecnologia que podem alavancar seus resultados.
\n\n\n\nConfira alguns cases e veja como podemos entregar resultados reais!
\n\n\n\nAh, e nos acompanhe também nas redes sociais.
\n\n\n\nUm dos maiores aliados dos profissionais de marketing digital, é o SEO (Search Engine Optimization). Afinal, esse é um conjunto de práticas que pode potencializar a sua estratégia de conteúdo orgânico e, assim, melhorar os seus resultados sem a necessidade de grandes investimentos.
\n\n\n\nPara aplicá-lo, basta se dedicar a estudar alguns tópicos importantes para o processo, e claro, você deve contar com ferramentas de SEO para auxiliá-lo.
\n\n\n\nSe você ainda não sabe quais são as diretrizes de uma boa estratégia para otimização dos conteúdos para mecanismos de busca, vamos explorar essas vertentes antes de nos aprofundarmos no tema central desse artigo. Dessa forma, neste texto você encontra tudo que precisa para potencializar as suas estratégias orgânicas.
\n\n\n\nVamos traçar um caminho, do ponto A ao ponto B, vamos estabelecer a linha de partida e o seu objetivo, e definir qual a melhor ferramenta de SEO para te ajudar a percorrer esse trajeto. Sem mais enrolações, vamos nessa!
\n\n\n\nComo vimos anteriormente, SEO é o conjunto de práticas essenciais para otimizar as páginas de um site para os mecanismos de busca. Mas, por que as empresas devem investir em SEO?
\n\n\n\nQuando pensamos em uma estratégia de marketing, temos dois caminhos para seguir. O primeiro deles, é através de mídia paga, e o segundo, por meio de conteúdos que não necessitam de investimentos para alcance, ou qualquer outra métrica que você queira conquistar. Ou seja, o conteúdo orgânico depende unicamente das estratégias para que ele se torne relevante e otimizado para a plataforma na qual é divulgado.
\n\n\n\nDesse modo, temos o SEO (Search Engine Optimization) que, como vimos anteriormente, se caracteriza por um conjunto de práticas que o Google, por exemplo, utiliza para definir um posicionamento para uma página nas SERPs. Assim, potencializando o alcance e os resultados que você pode obter com um artigo de blog, por exemplo.
\n\n\n\nComo toda estratégia, temos algumas ferramentas que podem aprimorar a aplicação de SEO na rotina de marketing da sua empresa. Dessa forma, você pode ter suporte desde o planejamento de conteúdo até a análise de resultados.
\n\n\n\nDe certo modo, elas são fundamentais para que o seu negócio esteja por dentro das novidades e tendências do setor, fazendo com que a sua estratégia esteja em consonância com as demandas do seu público-alvo. Entretanto, um dos principais problemas ao escolher uma plataforma, é a oferta de soluções que pode acabar confundindo quem está à procura de uma plataforma.
\n\n\n\nPensando nisso, separamos 5 das principais ferramentas de SEO para te ajudar nesse processo. Confira a seguir!
\n\n\n\nComo mencionado, as ferramentas de SEO são fundamentais para a estruturação de uma estratégia para otimização das suas páginas nos mecanismos de busca. Por isso, trouxemos algumas que são aplicadas no dia a dia da Beatz, e já nos ajudou a conquistar resultados surpreendentes para os nossos clientes.
\n\n\n\nVamos ao que interessa!
\n\n\n\n![\"profissional-utilizando-ferramenta-de-SEO-Google-Analytics\"](\"https://beatz.com.br/wp-content/uploads/2023/09/Blog-8-MEIO.png\")
O Google Analytics oferece uma visão detalhada do tráfego do seu site. Ele permite rastrear visitantes, origens de tráfego, comportamento do usuário e taxas de conversão. Esses dados são fundamentais para entender o desempenho das suas páginas e tomar decisões assertivas.
\n\n\n\nJá o Google Search Console ajuda a monitorar o desempenho do seu site nos resultados de pesquisa do Google. Ele fornece informações sobre indexação, erros de rastreamento, termos de pesquisa que direcionam o tráfego para o seu site e sugestões de melhorias técnicas.
\n\n\n\nO Yoast SEO é um plugin popular para WordPress que auxilia na otimização on-page do seu site. Ele fornece orientações para melhorar títulos, meta descrições, estrutura de URL, densidade de palavras-chave e muito mais, ajudando a melhorar a visibilidade do seu site nos mecanismos de busca.
\n\n\n\nO Answer The Public é uma ferramenta de pesquisa de palavras-chave que ajuda a entender quais perguntas e tópicos estão sendo buscados pelos usuários. Isso é valioso para criar conteúdo relevante e responder às perguntas do seu público-alvo, aumentando a probabilidade de classificação em pesquisas relacionadas.
\n\n\n\nO SEMrush continua sendo uma ferramenta poderosa para pesquisa de palavras-chave, análise de concorrentes, monitoramento de posição nos resultados de pesquisa e muito mais. Desse modo, ele é capaz de oferecer insights valiosos para otimizar sua estratégia de SEO.
\n\n\n\nOk... agora você sabe quais são as melhores ferramentas de SEO para ajudar na rotina de marketing da sua empresa. Mas, como aplicá-las e extrair delas os melhores resultados?
\n\n\n\nA principal dica para esse objetivo é investir na consultoria de uma agência especializada em SEO. A Beatz, por exemplo, utiliza diariamente todas essas ferramentas e, através delas, conseguimos entregar os melhores resultados para os nossos clientes.
\n\n\n\nMas, não para por aí! Podemos ajudar a sua empresa em tudo o que é relacionado a marketing, desde a configuração das ferramentas de SEO, até a estruturação de planejamentos completos de conteúdo.
\n\n\n\nPara isso, aplicamos estratégias consolidadas no mercado e testadas desde 2004, passando por constantes melhorias para se adaptar a rotina de empresas como a sua. Quer saber mais sobre o assunto?
\n\n\n\nEntre em contato agora mesmo e confira todos os detalhes da estratégia que promete revolucionar o marketing aplicado para o sucesso do seu negócio. Não se esqueça de nos acompanhar em nossas redes sociais. Lá você fica por dentro de dicas e todas as novidades da Beatz!
\n\n\n\nCada dia mais, as empresas precisam dos serviços especializados de consultoria em marketing. Essa demanda pode ser o chamado para você, que já tem ampla experiência no assunto, a encarar o desafio de compartilhar o que já sabe, para orientar a tomada de decisões sobre marketing com organizações que precisam.
\n\n\n\nDas multinacionais às microempresas, uma dor comum das organizações é a carência do domínio de conhecimentos em determinadas áreas. Afinal, o grau de especialização que o mercado demanda tem ficado cada dia maior, fazendo com que os gestores percam tempo e dinheiro na tentativa de adequarem suas empresas.
\n\n\n\nQuando falamos em consultoria, nos referimos ao fornecimento, geralmente terceirizado, de serviços de aconselhamento e orientação especializada sobre um determinado campo, geralmente relacionado com a gestão de negócios. Empresas procuram experts em campos específicos como Recursos Humanos, administração, empreendedorismo, finanças, comunicação e marketing, por exemplo, para darem suporte para as tomadas de decisão.
\n\n\n\nÉ uma estratégia muito comum e útil, já que os consultores podem oferecer uma perspectiva externa e mais imparcial sobre as questões que aquele negócio tem enfrentado, contribuindo para insights mais ricos no processo de desenvolvimento organizacional. Assim, de forma geral, a consultoria analisa o contexto em que a empresa contratante está inserida, identifica possíveis melhorias, desenvolve planos de ação e até mesmo auxilia na implementação das soluções propostas.
\n\n\n\nEspecificamente, uma consultoria em marketing tem a responsabilidade de ajudar os clientes a desenvolverem estratégias eficazes para promover sua marca. Assim, identificam oportunidades de crescimento no mercado, além de aprimorar as campanhas de marketing. E tudo isso para otimizar seu desempenho dos negócios.
\n\n\n\nA partir de muita experiência e expertise, as consultorias em marketing geralmente trabalham de forma estratégica, realizando atividades como: análise de mercado, comportamento do consumidor e da concorrência, e elaboração de planos de ação. Além disso, orienta seus clientes na tomada de decisões e aquisição de produtos ou serviços relacionados ao marketing.
\n\n\n\n![\"apresentação-de-consultoria\"](\"https://beatz.com.br/wp-content/uploads/2023/08/Blog-7-MEIO.png\" "\\"Apresentação")
Os desafios que empreendedores, gestores de empresas e profissionais em cargos de decisão enfrentam diariamente são muitos. Geralmente, o trabalho dessas pessoas depende de que elas tenham alto conhecimento e experiência em inúmeros tópicos – finanças, marketing, gestão de pessoas etc. – o que nem sempre é viável. Esse é o principal motivo pelo qual se recorrem aos serviços de uma consultoria.
\n\n\n\nEm se tratando de marketing, os consultores podem tanto oferecer o suporte necessário para otimizar o trabalho da equipe interna de marketing da empresa, como também, aconselhar os tomadores de decisão que muitas vezes não são desta área.
\n\n\n\nTudo isso é possível por meio da expertise especializada dos consultores em estratégia de marketing, branding, publicidade e análise de dados. Fatores analisados por uma perspectiva externa à organização. Ou seja, ela é analisada de forma mais imparcial, podendo identificar problemas e oportunidades que podem não ser tão óbvios para os membros internos da equipe.
\n\n\n\nAlém disso, ao contratar os serviços de uma consultoria de marketing, a empresa pode economizar tempo e recursos, porque terá mais assertividade na escolha de seus investimentos e alocação de recursos. Isso também contribui para que a empresa concentre seus esforços em suas atividades principais. Finalmente, também podemos considerar que o contato com consultores especializados, mais do que gerar ganhos imediatos relacionados com o objetivo que motivou a contratação, também proporcionam um efeito em cadeia por meio do aprendizado que a equipe interna adquire.
\n\n\n\nComo você viu até aqui, executar as atividades operacionais não é especificamente uma atividade das consultorias em marketing, mas sim, orientar seus clientes. Sendo assim, alguns dos principais serviços que as consultorias oferecem são:
\n\n\n\nAtualmente, as empresas prestadoras de serviços em marketing não se prendem à nomenclatura, podendo oferecer serviços, desde os mais operacionais até os mais estratégicos. Porém, tradicionalmente, há diferenças importantes quando falamos em agência ou consultoria em marketing.
\n\n\n\nGeralmente, uma agência de marketing oferece soluções para seus clientes por meio de serviços operacionais de marketing. Esses serviços podem envolver criação de campanhas, gestão de mídias sociais, produção de conteúdo, criação de sites, publicidade paga, entre outros. Dessa maneira, costumam ter equipes multidisciplinares com designers, redatores, social media e desenvolvedores web que trabalham em projetos específicos. Enquanto as consultorias, como você viu, se concentram na orientação estratégica sobre marketing.
\n\n\n\nMas afinal, como escolher o modelo ideal para você oferecer serviços em marketing?
\n\n\n\nBom, primeiramente, avalie a sua maturidade neste mercado. Os consultores geralmente já têm anos de experiência nas atividades operacionais de marketing, inclusive esse é um dos fatores que validam tamanho conhecimento. Se este é o seu caso, talvez realmente seja a hora de começar a pensar em compartilhar seus conhecimentos para contribuir com o desenvolvimento de empresas que não dominam este universo.
\n\n\n\nE aí, já está cogitando dar uma virada na carreira e investir no negócio de consultoria em marketing?
\n\n\n\nIndependentemente da sua escolha, nos vemos em breve nos próximos conteúdos do Blog da Beatz. Enquanto isso, acesse as nossas redes sociais.
\n\n\n\nAté mais!
\n\n\n\nDentro do processo de desenvolvimento de uma empresa, o marketing exerce um impacto muito grande no alcance e no posicionamento de uma marca no mercado. Mas, como isso é aplicado na prática?
\n\n\n\nFoi para explicar isso que convidamos a empreendedora Elaine Cristina, fundadora da Boutique de Flores, aqui de Indaiatuba. Ela vai contar tudo sobre os processos que utilizou para posicionar o seu negócio, e tudo que isso gerou para o crescimento da sua empresa.
\n\n\n\nConfira todos os detalhes!
\n\n\n\nLinks úteis:
\n\n\n\nConfira nosso blog: https://beatz.com.br/blog/
\n\n\n\nE-books e materiais: https://beatz.com.br/materiais-ricos/
\n\n\n\nSiga a Beatz no Instagram: https://www.instagram.com/beatzdigital/
\n\n\n\n#IdentidadeDeMarca #ConstruçãoDeMarca #AgênciaDeMarketing #MarketingCampinas #Empreendedorismo #Beatz
\n', 'Marketing para Encantar: A importância de uma identidade de marca forte com Elaine Cristina - A Boutique de Flores - PODCAST #84', '', 'publish', 'closed', 'closed', '', 'marketing-para-encantar-a-importancia-de-uma-identidade-de-marca-forte-com-elaine-cristina-a-boutique-de-flores-podcast-84', '', '', '2023-08-16 10:28:08', '2023-08-16 13:28:08', '', 0, 'https://beatz.com.br/?post_type=podcast&p=8633', 0, 'podcast', '', 0), (8634, 41, '2023-08-16 10:01:24', '2023-08-16 13:01:24', '', 'Thumb site (1)', '', 'inherit', 'closed', 'closed', '', 'thumb-site-1-2', '', '', '2024-01-18 15:47:01', '2024-01-18 18:47:01', '', 8633, 'https://beatz.com.br/wp-content/uploads/2023/08/Thumb-site-1-1.png', 0, 'attachment', 'image/png', 0), (8635, 41, '2023-08-16 10:01:42', '2023-08-16 13:01:42', '', 'Spotify', '', 'inherit', 'closed', 'closed', '', 'spotify-47', '', '', '2024-01-18 15:47:05', '2024-01-18 18:47:05', '', 8633, 'https://beatz.com.br/wp-content/uploads/2023/08/Spotify-1.png', 0, 'attachment', 'image/png', 0), (8636, 41, '2023-08-16 10:05:33', '2023-08-16 13:05:33', '\"Mp3\". Lançado: 2023.', 'Mp3', '', 'inherit', 'closed', 'closed', '', 'mp3-24', '', '', '2023-08-16 10:05:41', '2023-08-16 13:05:41', '', 8633, 'https://beatz.com.br/wp-content/uploads/2023/08/Mp3.mp3', 0, 'attachment', 'audio/mpeg', 0), (8637, 41, '2023-08-16 10:24:20', '2023-08-16 13:24:20', '\n“Não é assim uma Brastemp...”. Se você lembra dessa frase, com certeza ela cumpriu o seu papel, pois, se tornou memorável. Um dos comerciais mais lembrados da publicidade brasileira, lançamento de uma grande marca e muito mais. Tudo isso, na conta do novo convidado dessa semana!
\n\n\n\nPaulo Sérgio Quartiermeister, diretor da Miami Ad School e um dos grandes nomes por trás do lançamento da marca Doritos no Brasil entre muitas outras campanhas, chega aos estúdios do Beatz Podcast. Venha conferir!
\n\n\n\nLinks úteis:
\n\n\n\nConfira nosso blog: https://beatz.com.br/blog/
\n\n\n\nE-books e materiais: https://beatz.com.br/materiais-ricos/
\n\n\n\nSiga a Beatz no Instagram: https://www.instagram.com/beatzdigital/
\n\n\n\n#PublicidadeEPropaganda #ConstruçãoDeMarca #AgênciaDeMarketing #MarketingCampinas #Empreendedorismo #Beatz
\n', 'Marketing emocional: Não é assim uma Brastemp, lançamento do Doritos no Brasil e muito mais com Paulo Sérgio - Miami ad Achool - PODCAST #85', '', 'publish', 'closed', 'closed', '', 'marketing-emocional-nao-e-assim-uma-brastemp-lancamento-do-doritos-no-brasil-e-muito-mais-com-paulo-sergio-miami-ad-achool-podcast-85', '', '', '2023-08-16 10:24:22', '2023-08-16 13:24:22', '', 0, 'https://beatz.com.br/?post_type=podcast&p=8637', 0, 'podcast', '', 0), (8638, 41, '2023-08-16 10:11:20', '2023-08-16 13:11:20', '', 'Thumb site (1)', '', 'inherit', 'closed', 'closed', '', 'thumb-site-1-3', '', '', '2024-01-18 15:47:04', '2024-01-18 18:47:04', '', 8637, 'https://beatz.com.br/wp-content/uploads/2023/08/Thumb-site-1-2.png', 0, 'attachment', 'image/png', 0), (8639, 41, '2023-08-16 10:23:06', '2023-08-16 13:23:06', '\"Mp3\". Lançado: 2023.', 'Mp3', '', 'inherit', '', 'closed', '', 'mp3-25', '', '', '2023-08-16 10:23:06', '2023-08-16 13:23:06', '', 8637, 'https://beatz.com.br/wp-content/uploads/2023/08/Mp3-1.mp3', 0, 'attachment', 'audio/mpeg', 0), (8640, 41, '2023-08-16 10:23:51', '2023-08-16 13:23:51', '', 'Spotify', '', 'inherit', 'closed', 'closed', '', 'spotify-48', '', '', '2024-01-18 15:47:05', '2024-01-18 18:47:05', '', 8637, 'https://beatz.com.br/wp-content/uploads/2023/08/Spotify-2.png', 0, 'attachment', 'image/png', 0), (8642, 26, '2023-09-05 10:58:00', '2023-09-05 13:58:00', '\nNo mundo empresarial atual, a gestão eficiente do relacionamento com o cliente é essencial para o sucesso de qualquer negócio. Por isso, é importante saber quais são os melhores CRM do mercado.
\n\n\n\nA sigla significa ‘’Customer Relationship Management’’ ou Gestão de Relacionamento com o Cliente, e desempenha um papel fundamental para conseguir conquistar mais vendas.
\n\n\n\nEles permitem que as empresas acompanhem, gerenciem e otimizem suas interações com os leads, resultando em um atendimento mais personalizado e eficaz.
\n\n\n\nNo entanto, com a grande variedade de opções disponíveis no mercado atualmente, escolher o CRM certo pode ser uma tarefa desafiadora.
\n\n\n\nNeste artigo, vamos explorar os melhores CRM do mercado, destacar suas características e funcionalidades, e fornecer orientações sobre como escolher o sistema mais favorável para as necessidades específicas da sua empresa.
\n\n\n\nFique de olho!
\n\n\n\nAo escolher um sistema de gerenciamento de relacionamento, é crucial considerar alguns critérios fundamentais para garantir que a solução atenda às necessidades específicas da sua empresa.
\n\n\n\nAbaixo, estão alguns desses critérios, para que você possa entender quais são os benefícios que devem estar presentes na ferramenta. Confira:
\n\n\n\nEscalabilidade: certifique-se de que a solução escolhida possa crescer junto com o seu negócio, acomodando um aumento no número de clientes e operações.
\n\n\n\nIntegrações: verifique se o CRM se integra bem com outras ferramentas que sua empresa utiliza, como ferramentas de e-mail, automação de marketing ou plataformas de comércio eletrônico.
\n\n\n\nFacilidade de uso: opte por um sistema com uma interface intuitiva e amigável, de modo que seus colaboradores possam se adaptar rapidamente e começar a utilizar o sistema sem dificuldades.
\n\n\n\nCustomização: cada empresa tem suas próprias necessidades e fluxos de trabalho. Então, escolha uma solução que possa ser personalizada para atender às demandas específicas do seu negócio.
\n\n\n\n![\"ferramenta-de-CRM\"](\"https://beatz.com.br/wp-content/uploads/2023/09/Blog-9-MEIO.png\" "\\"Profissional")
Depois de descobrir os fatores que devem ser avaliados antes de fechar um negócio, está na hora de realmente conhecer sistemas de gerenciamento de relacionamento com o cliente que são considerados os melhores e mais tecnológicos. Veja:
\n\n\n\nAgendor: um CRM de Vendas de origem brasileira, tem uma história de mais de uma década no mercado, atendendo a uma base de clientes que ultrapassa 10 mil empresas. A plataforma do Agendor é amplamente reconhecida no cenário B2B por sua simplicidade de uso, suporte ágil e excelente relação custo-benefício.
\n\n\n\nFocando especificamente em equipes de vendas consultivas, o CRM do Agendor é projetado para atender tanto gestores comerciais quanto vendedores externos e internos, proporcionando praticidade e agilidade em todas as fases do processo de vendas.
\n\n\n\nEntre as principais funcionalidades oferecidas, destacam-se: múltiplas opções de funções de vendas, campos obrigatórios personalizáveis para cada etapa do funil de vendas, a capacidade de adicionar campos personalizados, o cadastro de empresas e contatos, um calendário de atividades, automação de tarefas, geração de relatórios detalhados, incluindo relatórios de vendas, a geração de leads, um telefone virtual com recursos de inteligência artificial, personalizações e integração perfeita com o WhatsApp.
\n\n\n\nAdicionalmente, a plataforma dispõe de aplicativos móveis gratuitos e uma API aberta que permite a integração com outros softwares.
\n\n\n\nPara atender às necessidades variadas de seus clientes, o Agendor oferece um plano gratuito que inclui acesso às funcionalidades essenciais da ferramenta, bem como um plano pago completo, disponível a partir de R$ 53 por mês por usuário.
\n\n\n\nSalesforce: reconhecido como um dos líderes do mercado de CRM, o Salesforce oferece uma ampla gama de funcionalidades, desde automação de vendas e marketing até atendimento ao cliente.
\n\n\n\nSua interface intuitiva e personalizável o torna uma escolha popular para empresas de todos os tamanhos. Além disso, o Salesforce oferece integrações com diversas outras ferramentas de negócios, ampliando suas capacidades.
\n\n\n\nHubSpot CRM: com uma abordagem focada em inbound marketing e automação, é ideal para empresas que buscam atrair, envolver e converter leads de maneira eficaz.
\n\n\n\nÉ um sistema simples com recursos de automação de marketing que ajudam a simplificar processos e aprimorar o relacionamento com os clientes.
\n\n\n\nMicrosoft Dynamics 365: integrando-se perfeitamente ao ecossistema Microsoft, o Dynamics 365 é uma opção poderosa para empresas que já utilizam produtos como o Office 365.
\n\n\n\nDessa maneia, ele oferece recursos abrangentes de vendas, atendimento ao cliente e marketing, bem como, análises avançadas para embasar decisões estratégicas.
\n\n\n\nZoho CRM: conhecido por sua relação custo-benefício, o Zoho CRM é uma solução completa, com uma variedade de recursos, desde automação de vendas até gestão de projetos.
\n\n\n\nSua personalização flexível e fácil integração com outras ferramentas de produtividade o tornam uma escolha popular para pequenas e médias empresas.
\n\n\n\nPipedrive: especializado em automação de vendas e gerenciamento de pipelines, o Pipedrive é uma excelente opção para equipes de vendas que desejam manter o controle total sobre suas negociações.
\n\n\n\nPor fim, o seu visual padrão facilita o acompanhamento do progresso das vendas e a identificação de áreas de melhoria.
\n\n\n\nA escolha de um CRM certo, pode ser fator determinante para o sucesso do seu negócio.
\n\n\n\nAtravés da seleção adequada, você poderá otimizar o relacionamento com seus clientes. Assim, vai aprimorar suas estratégias de marketing e aumentar a eficiência das suas equipes de vendas e atendimento.
\n\n\n\nNeste artigo, destacamos alguns dos melhores CRM do mercado, como o Agendor, Salesforce, HubSpot CRM, Microsoft Dynamics 365, Zoho CRM e Pipedrive, cada um com suas características distintas.
\n\n\n\nAlém disso, lembre-se de sempre considerar critérios como: escalabilidade, integrações, facilidade de uso e customização. Pois, ao escolher a solução mais favorável para o seu negócio, estará caminhando para um futuro promissor.
\n\n\n\nCom a ferramenta certa em mãos, você estará bem equipado para construir relacionamentos duradouros e impulsionar o crescimento da sua empresa.
\n\n\n\nPortanto, para facilitar a sua decisão, queremos indicar um podcast completo, que te fará entender todas as necessidades de uma aplicação realmente eficiente.
\n\n\n\nEnfim, você pode acessar o blog da Beatz e ficar por dentro de assuntos relacionados à otimização de tarefas relacionadas ao marketing digital.
\n\n\n\nA informação é a chave para que você possa realizar a melhor escolha, mediante análises e comparação do mercado.
\n\n\n\nAs plataformas e-commerce estão em ascensão nos dias atuais. E isso se dá, por causa do desenvolvimento da internet e a facilidade de comprar produtos de forma on-line.
\n\n\n\nPor isso, a cada dia que passa, as empresas estão se atualizando com as tendências e optando por soluções otimizadas e de baixo custo.
\n\n\n\nNo decorrer do texto, você vai entender os motivos que levam muitos comércios a abandonarem os seus lugares fixos para migrarem a plataformas digitais.
\n\n\n\nEntão, se é do seu interesse saber o impacto que a internet causou, e causa no comércio até hoje, esse é o lugar certo!
\n\n\n\nAcompanhe o texto atentamente e descubra os motivos para investir em venda on-line!
\n\n\n\nAntes, as pessoas precisavam ir às lojas físicas para comprar coisas, mas agora, com a internet, é possível comprar quase tudo on-line. Isso tem um grande efeito no jeito como as empresas funcionam e as pessoas fazem compras.
\n\n\n\nCom isso, você pode comprar de qualquer lugar do mundo! Sendo assim, faz com que as empresas possam vender seus produtos para muitas pessoas, em qualquer região do país.
\n\n\n\nAlém disso, a internet pode impulsionar as vendas, pois, gera engajamento dos produtos usando fotos, vídeos e capturas instantâneas.
\n\n\n\nUm outro fator é a economia de tempo. Em vez de gastar se locomovendo até as lojas, utilizar um computador ou até mesmo o celular é uma maneira rápida e fácil de ter o que deseja.
\n\n\n\nDecerto, a internet permite que as pessoas pesquisem e comparem preços de diferentes lojas antes de decidir o que comprar. Isso ajuda a encontrar boas ofertas e economizar dinheiro.
\n\n\n\nEm resumo, todos esses fatores geraram um impacto até mesmo nas formas de pagamento. Agora, existem várias maneiras seguras de pagar on-line, como: usar cartões de crédito ou serviços de pagamento eletrônico, facilitando o dia a dia de todos que optam por esse meio.
\n\n\n\n![\"pedidos-on-line\"](\"https://beatz.com.br/wp-content/uploads/2023/09/Blog-10-MEIO.png\")
Como visto anteriormente, investir em plataformas de e-commerce é extremamente importante nos dias de hoje por várias razões. Abaixo, estão alguns dos motivos pelos quais essa estratégia é crucial para os negócios:
\n\n\n\nUma loja on-line está sempre aberta, permitindo que os clientes façam compras a qualquer momento, independentemente do horário ou local. Isso aumenta a tolerância e a flexibilidade para os consumidores.
\n\n\n\nTer uma loja física envolve custos altíssimos, como aluguel, manutenção, conta de energia, internet e outros. Uma plataforma de e-commerce pode ser mais econômica quando falamos de despesas operacionais.
\n\n\n\nAs plataformas de e-commerce permitem que você mostre uma variedade muito maior de produtos do que uma loja física. Além disso, você pode fornecer informações específicas sobre cada produto, ajudando os clientes a tomarem decisões difíceis.
\n\n\n\nCom base nos dados de comportamento do cliente, você pode personalizar a experiência de compra e realizar recomendações específicas, o que pode aumentar a satisfação e as vendas.
\n\n\n\nAs plataformas on-line fornecem dados analíticos sobre o desempenho da sua loja, permitindo que você acompanhe métricas importantes, como vendas, tráfego, taxa de conversão e muito mais. Isso ajuda em duras tomadas de decisões.
\n\n\n\nSe desejar, você pode, facilmente, expandir para novos mercados, segmentos demográficos ou nichos de produtos, aproveitando os recursos da plataforma de e-commerce.
\n\n\n\nAs estratégias de marketing digital podem ser facilmente integradas às plataformas de e-commerce, permitindo que você alcance seu público-alvo de maneira direcionada e eficaz.
\n\n\n\nUma plataforma de vendas on-line bem desenvolvida, permite criar um relacionamento contínuo com os clientes, oferecendo promoções, programas de fidelidade e suporte pós-venda.
\n\n\n\nO comércio eletrônico está em constante evolução, com novas tecnologias e recursos sendo incorporados. Investir em plataformas de e-commerce mantém sua empresa atualizada e relevante no cenário digital que está em constante mudança.
\n\n\n\nEm resumo, investir em plataformas de e-commerce não é apenas uma opção, mas uma estratégia essencial para empresas que desejam permanecer competitivas, atingir um público mais amplo e aproveitar as vantagens da revolução digital no mundo dos negócios.
\n\n\n\nPara ler mais textos sobre o assunto, e até mesmo conferir as plataformas e-commerce mais atuais e consideradas as melhores, acesse o nosso blog e confira outros artigos.
\n\n\n\nEstamos aqui para te instruir e ajudar a alcançar tudo o que deseja, construindo negócios promissores com uma boa gestão e prezando pelo marketing digital.
\n\n\n\nEnfim, optar por usar esse tipo de estratégia, é escolher caminhar para um crescimento gradual e certeiro.
\n\n\n\nPor isso, entre agora mesmo no site da Beatz e confira como podemos te ajudar nessa jornada!
\n', 'Plataformas e-commerce: comece a vender de forma on-line para não perder clientes!', 'Avance junto com o desenvolvimento digital para andar lado a lado com o mercado', 'publish', 'closed', 'open', '', 'plataformas-e-commerce', '', '', '2023-09-19 11:53:58', '2023-09-19 14:53:58', '', 0, 'https://beatz.com.br/?p=8655', 0, 'post', '', 0), (8657, 25, '2023-08-17 15:19:07', '2023-08-17 18:19:07', '', 'Pessoas em uma agência de publicidade', '', 'inherit', 'closed', 'closed', '', 'pessoas-em-uma-agencia-de-publicidade', '', '', '2024-01-18 15:47:02', '2024-01-18 18:47:02', '', 8463, 'https://beatz.com.br/wp-content/uploads/2023/08/Pessoas-em-uma-agencia-de-publicidade.png', 0, 'attachment', 'image/png', 0), (8658, 25, '2023-08-17 15:22:40', '2023-08-17 18:22:40', '', 'pessoa-da-equipe-de-criatividade-desenvolvendo-um-job', '', 'inherit', 'closed', 'closed', '', 'pessoa-da-equipe-de-criatividade-desenvolvendo-um-job', '', '', '2024-01-18 15:47:03', '2024-01-18 18:47:03', '', 8463, 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'Grafico-de-resultados-3D', '', 'inherit', 'closed', 'closed', '', 'grafico-de-resultados-3d', '', '', '2024-01-18 15:21:19', '2024-01-18 18:21:19', '', 8478, 'https://beatz.com.br/wp-content/uploads/2023/08/Grafico-de-resultados-3D.png', 0, 'attachment', 'image/png', 0), (8666, 25, '2023-08-17 15:42:51', '2023-08-17 18:42:51', '', 'Escritório de agência de marketing digital', '', 'inherit', 'closed', 'closed', '', 'escritorio-de-agencia-de-marketing-digital', '', '', '2024-01-18 15:21:18', '2024-01-18 18:21:18', '', 8478, 'https://beatz.com.br/wp-content/uploads/2023/08/Escritorio-de-agencia-de-marketing-digital.png', 0, 'attachment', 'image/png', 0), (8669, 25, '2023-08-17 15:50:22', '2023-08-17 18:50:22', '', 'Mesa com ícones de marketing', '', 'inherit', 'closed', 'closed', '', 'mesa-com-icones-de-marketing', '', '', '2024-01-18 15:21:18', '2024-01-18 18:21:18', '', 8506, 'https://beatz.com.br/wp-content/uploads/2023/08/Mesa-com-icones-de-marketing.png', 0, 'attachment', 'image/png', 0), (8672, 25, '2023-08-17 16:04:49', '2023-08-17 19:04:49', '', 'mulher usa telefone e computador', '', 'inherit', 'closed', 'closed', '', 'mulher-usa-telefone-e-computador', '', '', '2024-01-18 15:21:18', '2024-01-18 18:21:18', '', 8465, 'https://beatz.com.br/wp-content/uploads/2023/08/mulher-usa-telefone-e-computador.png', 0, 'attachment', 'image/png', 0), (8673, 25, '2023-08-17 16:05:16', '2023-08-17 19:05:16', '', 'flecha-atingindo-o-objetivo', '', 'inherit', 'closed', 'closed', '', 'flecha-atingindo-o-objetivo', '', '', '2024-01-18 15:21:18', '2024-01-18 18:21:18', '', 8465, 'https://beatz.com.br/wp-content/uploads/2023/08/flecha-atingindo-o-objetivo.png', 0, 'attachment', 'image/png', 0), (8676, 25, '2023-08-17 16:48:18', '2023-08-17 19:48:18', '', 'profissional em negociação', '', 'inherit', 'closed', 'closed', '', 'profissional-em-negociacao', '', '', '2024-01-18 15:21:18', '2024-01-18 18:21:18', '', 8419, 'https://beatz.com.br/wp-content/uploads/2023/08/profissional-em-negociacao.png', 0, 'attachment', 'image/png', 0), (8677, 25, '2023-08-17 16:51:16', '2023-08-17 19:51:16', '', 'profissional-analisando-metricas', '', 'inherit', 'closed', 'closed', '', 'profissional-analisando-metricas', '', '', '2024-01-18 15:21:17', '2024-01-18 18:21:17', '', 8419, 'https://beatz.com.br/wp-content/uploads/2023/08/profissional-analisando-metricas.png', 0, 'attachment', 'image/png', 0), (8683, 25, '2023-08-17 17:39:54', '2023-08-17 20:39:54', '', 'close-up de uma mão humana atraindo figuras', '', 'inherit', 'closed', 'closed', '', 'close-up-de-uma-mao-humana-atraindo-figuras', '', '', '2024-01-18 15:21:17', '2024-01-18 18:21:17', '', 8470, 'https://beatz.com.br/wp-content/uploads/2023/08/close-up-de-uma-mao-humana-atraindo-figuras.png', 0, 'attachment', 'image/png', 0), (8684, 25, '2023-08-17 17:41:11', '2023-08-17 20:41:11', '', 'aperto de mão de negócios', '', 'inherit', 'closed', 'closed', '', 'aperto-de-mao-de-negocios', '', '', '2024-01-18 15:21:17', '2024-01-18 18:21:17', '', 8470, 'https://beatz.com.br/wp-content/uploads/2023/08/aperto-de-mao-de-negocios.png', 0, 'attachment', 'image/png', 0), (8686, 25, '2023-08-17 17:48:35', '2023-08-17 20:48:35', '', 'anotação de brand awareness', '', 'inherit', 'closed', 'closed', '', 'anotacao-de-brand-awareness', '', '', '2024-01-18 15:21:17', '2024-01-18 18:21:17', '', 8482, 'https://beatz.com.br/wp-content/uploads/2023/08/anotacao-de-brand-awareness.png', 0, 'attachment', 'image/png', 0), (8692, 18, '2023-09-27 08:26:11', '2023-09-27 11:26:11', '\nEm algum momento da sua jornada profissional, você já deve ter se perguntado como fazer para que o seu serviço ou produto apareça na primeira página do Google. No entanto, precisamos te dizer que, ao contrário do que muitos pensam, só ter um site não é o suficiente. Para alcançar esse feito, você precisa contar com uma agência de SEO.
\n\n\n\nO Search Engine Optimization, como também é conhecido, é o processo de otimização utilizado para obter uma classificação mais elevada nas páginas dos mecanismos de buscas. Sendo assim, garantir um bom ranqueamento, só é possível por causa das inúmeras técnicas utilizadas por profissionais que são especialistas no assunto.
\n\n\n\nContando com uma agência habilitada, você pode alcançar esse objetivo sem muitos problemas, melhorando de forma significativa a sua visibilidade on-line. Então, se o que você deseja é encontrar a parceira ideal para te ajudar nesse processo, continue a sua leitura desse artigo e confira as dicas que separamos!
\n\n\n\nO principal papel de uma agência de SEO, é identificar, qualificar e criar conteúdos para aprimorar e alavancar o posicionamento do seu negócio nos principais mecanismos de busca.
\n\n\n\nPortanto, o primeiro passo que a empresa contratada realizará, é conhecer o seu objetivo, seja ele: aumento de vendas, obtenção de mais tráfego orgânico qualificado, divulgação de marca e muitos outros.
\n\n\n\nDessa forma, para obter uma resposta sobre o motivo que está levando seu negócio a melhorar o posicionamento, realiza-se uma auditoria inicial, a fim de identificar os pontos positivos e de crescimento.
\n\n\n\nCom tudo definido, a Agência de SEO contratada vai para o próximo passo do projeto, onde é definido o público-alvo, persona, seleção de palavras-chave, otimização on-page, marketing de conteúdo, otimização off-page, divulgação do conteúdo e, por fim, o monitoramento dos resultados.
\n\n\n\nEm um estudo realizado pela Backlinko, foi descoberto que um resultado que se encontra em primeira posição na página de Google, tem uma CTR de 27,6%, contando com uma taxa 10 vezes maior do que a página que se encontra em décimo lugar.
\n\n\n\nSendo assim, podemos chegar à conclusão de que, o comportamento do usuário é ditado por quem está em destaque nas pesquisas. Automaticamente, se você se encontra em posições elevadas no mecanismo de busca, mais possíveis clientes você tem acessando a sua página.
\n\n\n\nMas, não é apenas essa vantagem que uma Agência de SEO pode proporcionar para você. A seguir, separamos inúmeros benefícios que uma empresa desse segmento pode te proporcionar. São eles:
\n\n\n\n![\"Profissional](\"https://beatz.com.br/wp-content/uploads/2023/09/Blog-11-MEIO.png\")
As agências que oferecem serviço de SEO, em geral, contam com uma equipe de especialistas treinados e experientes nas práticas recomendadas de SEO e podem fornecer insights e recomendações valiosas.
\n\n\n\nEssas agências podem lidar com campanhas de SEO de qualquer tamanho, desde pequenos negócios até grandes empresas.
\n\n\n\nA empresa contratada, tem como responsabilidade fornecer relatórios detalhados sobre o desempenho da campanha, o que facilita a medição do ROI dos esforços de SEO.
\n\n\n\nO SEO exige muito tempo e esforço, e a terceirização para uma agência pode liberar tempo para que as empresas se concentrem em outros aspectos de suas operações.
\n\n\n\nO trabalho de uma Agência de SEO, terá impacto significativo nos seus resultados. Por isso, é muito importante analisar alguns pontos antes de contratar um parceiro para o seu negócio.
\n\n\n\nListamos nesse artigo, algumas dicas para tornar a sua tomada de decisão mais simples e segura. Sendo assim, confira algumas atitudes que devem ser tomadas para que você encontre a consultoria ideal para o seu negócio:
\n\n\n\nComo vimos, contar com profissionais qualificados e experientes para garantir o sucesso do seu negócio, é fundamental. Pois, dessa forma, sua marca estará bem posicionada em todos os mecanismos de buscas, promovendo uma maior captação de clientes e competitividade no mercado.
\n\n\n\nAqui na Beatz, realizamos a implantação, auditoria e gerenciamento de SEO para as suas páginas, além de criarmos conteúdos atrativos para o seu público!
\n\n\n\nDessa forma, garantimos os melhores resultados para o seu negócio. Sendo assim, com nossa estratégia de Trust Marketing, estamos focados na Jornada de Compras do cliente, que tem como objetivo gerar confiança antes de demonstrar a oferta comercial.
\n\n\n\nNela, utilizamos ferramentas de branding, marketing de conteúdo, SEO, tráfego pago, automação e redes sociais, para atrair, se relacionar e vender.
\n\n\n\nFaça como as grandes empresas do mercado e traga a sua marca para a Beatz. Entre agora mesmo em contato com um de nossos consultores e tire todas as suas dúvidas! E se gostou desse artigo, não deixe de acompanhar nosso blog e canal do Youtube com conteúdos exclusivos para você!
\n\n\n\n(H1) Harmonia Residencial
\n\n\n\nO lugar certo para compor a playlist das suas novas memórias
\n\n\n\nVivencie a experiência de morar em um ambiente harmônico, do conceito à prática. Mais um sucesso da GPCI Empreendimentos chega em Indaiatuba, trazendo a chance que você esperava para conquistar o seu primeiro apê.
\n\n\n\nSegurança. Qualidade de vida. Tranquilidade. A comodidade que você sempre sonhou. Qual desses é uma prioridade para o seu futuro?
\n\n\n\nO Harmonia Residencial é a junção de tudo aquilo que você espera para realizar o seu sonho do apartamento próprio. E tem mais, você agora tem a chance de morar em um apartamento com a maior varanda da categoria!
\n\n\n\nUma nova fase se aproxima. Você está pronto para viver em harmonia?
\n\n\n\nImagens que retratam o conceito da marca
\n\n\n\nFotos do empreendimento
\n\n\n\n(H2) Tudo que você precisa para viver em HARMONIA
\n\n\n\nVocê acaba de encontrar um lugar para viver em perfeita harmonia com tudo aquilo que você merece, para ter sempre próximo de você: conforto, comodidade, lazer e conveniências que você só encontra no Harmonia Residencial.
\n\n\n\nVeja o que espera por você no seu apartamento dos sonhos.
\n\n\n\nMapa com indicações numeradas das áreas de lazer
\n\n\n\nReceba seus amigos e familiares, e aproveite tudo que o Harmonia Residencial pode oferecer para o seu cotidiano. Tire da imaginação o sonho de ter o seu próprio espaço, com aquilo que você mais deseja: tranquilidade e comodidade.
\n\n\n\n(H2) A realização de um sonho merece destaque, suas conquistas também
\n\n\n\nA MAIOR VARANDA DA CATEGORIA ESTÁ ESPERANDO PARA COMPOR AQUELA REUNIÃO COM OS AMIGOS E FAMILIARES. Mas não para por aí!
\n\n\n\nNo Harmonia Residencial, o seu apartamento dos sonhos se adapta as suas necessidades, através de ambientes integrados que aproveitam a luminosidade e otimizam ainda mais a rotina. Além disso, você ainda conta com facilidades, como:
\n\n\n\nPrepare-se para ter tudo que você precisa sempre ao seu alcance. Uma localização privilegiada, com todas as conveniências para o seu cotidiano e lazer.
\n\n\n\nImagens do apartamento mobiliado
\n\n\n\n(H2) Conheça o seu primeiro apartamento e vivencie a emoção de uma conquista tão importante
\n\n\n\nPlantas
\n\n\n\nFazer uma planta numerada com os destaques
\n\n\n\n(H2) Conheça a cidade onde sonhos são construídos
\n\n\n\nInvestir em um imóvel é um passo grandioso para o seu futuro, isso se intensifica quando falamos em localização. E se essa é a sua preocupação, o Harmonia Residencial pode te mostrar como aliar uma infraestrutura de ponta aos benefícios de uma cidade como Indaiatuba.
\n\n\n\nMobilidade é o principal diferencial de Indaiatuba, isso porque, encontra-se no interior de São Paulo, próxima às rodovias Bandeirantes, Castelo Branco, Anhanguera e Dom Pedro I, a apenas 13 km do aeroporto Internacional de Viracopos.
\n\n\n\nMas, não acaba aí! A cidade ainda apresenta um forte desempenho industrial e comercial. Bem como, uma grande disponibilidade de parques, escolas, hospitais e opções de lazer.
\n\n\n\nAlém disso, se a sua prioridade é por segurança, Indaiatuba acaba de ser condecorada com o título de Cidade Mais Segura do Brasil. Confira mais detalhes a seguir!
\n\n\n\n(H3) Prêmio Band Cidades Excelentes 2022
\n\n\n\nO prêmio Band Cidades Excelentes, é uma nomeação desenvolvida pelo Instituto Aquila e o Grupo Bandeirantes de Comunicação que, com base em pilares como:
\n\n\n\n(H3) Cidade Mais Segura do Brasil
\n\n\n\nDe acordo com dados do IBGE, Indaiatuba lidera o ranking de segurança em cidades com mais de 200 mil habitantes. Além disso, as informações apontam que a sede para o Harmonia Residencial, é considerada a cidade mais segura da Região Metropolitana de Campinas.
\n\n\n\n(H2) Excelente para morar
\n\n\n\nMelhor ainda para investir
\n\n\n\nUm empreendimento de sucesso é a marca deixada de uma trajetória que visa não só entregar qualidade, infraestrutura e conforto, mas também, realizar sonhos. A GPCI Empreendimentos é formada pela conquista dos nossos clientes e suas famílias, através da solidez no mercado imobiliário e a rentabilidade que supera expectativas.
\n\n\n\n11 anos de história
\n\n\n\n+ de 1000 unidade habitacionais entregues
\n\n\n\n+ de 1500 em construção
\n\n\n\n+ de 9000 projetos
\n\n\n\n(H2) Uma orquestra compondo a sua conquista
\n\n\n\n(H3) PAISAGISMO
\n\n\n\nA Engenheira Ambiental Carolina de Castro, está à frente da Que Se Folha! Paisagismo, empresa escolhida para trazer mais verde para o Harmonia Residencial de forma técnica, exclusiva e planejada, proporcionando conexão com a natureza e valorizando cada ambiente.
\n\n\n\n“Acredito que as plantas tornam nossa vida mais alegre, nos aproximam da natureza e nos fazem admirar esse universo tão rico e vasto. Proporcionam felicidade e descanso para a mente e tem um grande poder contemplativo, além de serem o cartão de visitas de qualquer espaço. Belas plantas causam emoções”.
\n\n\n\nColocar de todos os profissionais
\n\n\n\nABA FINAL
\n\n\n\nHARMONIA RESIDENCIAL
\n\n\n\nO lugar certo para compor a playlist para suas novas memórias
\n', 'Harmonia Residencial', '', 'draft', 'closed', 'open', '', '', '', '', '2023-08-22 16:38:11', '2023-08-22 19:38:11', '', 0, 'https://beatz.com.br/?p=8695', 0, 'post', '', 0), (8701, 41, '2023-08-25 09:06:52', '2023-08-25 12:06:52', '\nEmpresária, publicitaria, produtora de eventos, modelo.... Mas, antes de tudo, como ela mesmo prefere se definir, profissional da comunicação. Esta é Gabi Zanghettin, a convidada da vez do Beatz Podcast. Certamente uma profissional multifacetada com trajetória de vida e carreira riquíssimas.
\n\n\n\nNatural de Araras-SP, ela conta que nasceu e viveu parte da vida na “roça”. Aspecto que, mesmo há anos morando fora do campo, carrega consigo com muito orgulho.
\n\n\n\nInclusive, a vida sertaneja é parte essencial dos seus projetos profissionais, afinal, é ela a responsável pela produção de shows de grandes nomes da música sertaneja no interior de São Paulo.
\n\n\n\nMas, isso é só um pouquinho de todo conhecimento e experiência que ela compartilhou com a gente neste episódio. Uma inspiração que saiu da fazenda para se tornar referência em empreendedorismo feminino, sem perder a sua essência.
\n\n\n\nLinks úteis:
\n\n\n\nConfira nosso blog: https://beatz.com.br/blog/
\n\n\n\nE-books e materiais: https://beatz.com.br/materiais-ricos/
\n\n\n\nSiga a Beatz no Instagram: https://www.instagram.com/beatzdigital/
\n\n\n\n#Fazenda #VidaNoCampo #EmpreendedorismoFeminino #AgênciaDeMarketing #MarketingCampinas #Empreendedorismo #Beatz
\n', 'Da fazenda ao empreendedorismo feminino com Gabi Zanghettin - PODCAST #86', '', 'publish', 'closed', 'closed', '', 'da-fazenda-ao-empreendedorismo-feminino-com-gabi-zanghettin-podcast-86', '', '', '2023-08-25 09:06:53', '2023-08-25 12:06:53', '', 0, 'https://beatz.com.br/?post_type=podcast&p=8701', 0, 'podcast', '', 0), (8702, 41, '2023-08-25 08:52:47', '2023-08-25 11:52:47', '', 'Thumb site (1)', '', 'inherit', 'closed', 'closed', '', 'thumb-site-1-4', '', '', '2024-01-18 15:21:14', '2024-01-18 18:21:14', '', 8701, 'https://beatz.com.br/wp-content/uploads/2023/08/Thumb-site-1-3.png', 0, 'attachment', 'image/png', 0), (8703, 41, '2023-08-25 08:53:06', '2023-08-25 11:53:06', '', 'Spotify', '', 'inherit', 'closed', 'closed', '', 'spotify-49', '', '', '2024-01-18 15:21:14', '2024-01-18 18:21:14', '', 8701, 'https://beatz.com.br/wp-content/uploads/2023/08/Spotify-3.png', 0, 'attachment', 'image/png', 0), (8704, 41, '2023-08-25 09:01:43', '2023-08-25 12:01:43', '\"MP3\". 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Realmente, fazer com que o seu público abrace uma causa, um produto, uma ideia ou aquilo que a sua empresa promove, pode mudar a sua relação com o marketing.
\n\n\n\nAfinal, uma estratégia de marketing é uma ferramenta que visa atingir resultados como esse, ou seja, fazer com que a sua empresa seja reconhecida entre os concorrentes. Mas, existem pontos importantes a serem observados, que podem levar o reconhecimento de marca para um próximo nível.
\n\n\n\nO Buzz Marketing, por exemplo, é uma das estratégias em que encontramos suporte para alcançar resultados como esse, fazendo com a que a sua marca esteja entre as mais comentadas do momento. Entretanto, para isso, é preciso estudar atentamente os principais pontos desse tipo de campanha.
\n\n\n\nGerar buzz, ou seja, algo que cria estímulo e animação, é uma tarefa complicada, mas não impossível. Por isso, neste artigo, você vai aprender tudo sobre o Buzz Marketing e as melhores formas de começar a aplicar essa estratégia em uma empresa. Confira!
\n\n\n\nDe fato, é impossível começar esse artigo sem explicar o que é uma estratégia de Buzz Marketing. Afinal, ela ainda não é muito difundida e acaba perdendo espaço para técnicas mais recorrentes no mercado, como é o caso do Inbound Marketing. Mas, isso não significa que ela não tenha o seu valor.
\n\n\n\nO Buzz Marketing tem como principal objetivo gerar assunto sobre um determinada marca ou produto. Provavelmente, você ficou sabendo de uma das maiores novidades do universo das maquiagens, mesmo não consumindo conteúdo sobre o assunto. O Carmed Fini, hidratante labial da marca ganhou a internet nos últimos meses por detalhes como a sua escassez no mercado. Esse é um exemplo muito recente de Buzz Marketing que fez com que o público falasse sem parar sobre o produto.
\n\n\n\nComo vimos anteriormente, \"buzz\" é justamente o fato de gerar comentários a respeito de um determinado item, criando agitação e principalmente burburinho. Assim, o seu público-alvo se transforma na sua maior ferramenta de marketing digital para um produto da sua empresa. Mas, é preciso ter cuidado, pois, não se trata da famosa expressão \"falem mal ou falem bem, mas falem de mim\". Você precisa que os consumidores falem, comentem e perpetuem uma discussão sobre o seu produto ou sobre uma ação tomada pela sua empresa.
\n\n\n\nCriatividade e visão de mercado são essenciais para gerar buzz, e isso porque, um simples comercial pode não se destacar se você não souber como fazer isso. Ou seja, é preciso mostrar algo interessante de maneira igualmente interessante, para prender a atenção do público e gerar conversas a partir disso.
\n\n\n\n![\"foto-de-rua-movimentada-com-ícones-de-redes-sociais\"](\"https://beatz.com.br/wp-content/uploads/2023/09/Blog-12-MEIO.png\" "\\"foto")
Outro ponto importante em estratégias de Buzz Marketing, é a segmentação do público. Conhecer o receptor da sua mensagem é fundamental para saber como alcançá-los de maneira eficiente.
\n\n\n\nAlém disso, garantir que a sua campanha esteja condizente com uma persona, é a melhor forma de ampliar as chances de que o seu produto vire assunto, independente do cenário. Mas, é importante lembrar que a internet exerce um papel fundamental nesse processo.
\n\n\n\nJá deu para perceber que existem muitos pontos a serem analisados ao implementar uma estratégia de Buzz Marketing. Afinal, fazer com que algo vire assunto na internet é quase uma ciência! Inclusive, um dos principais estudiosos da área é Mark Hughes, publicitário que explorou as técnicas do Buzz Marketing.
\n\n\n\nFoi ele quem conceituou a ideia de que existem seis gatilhos que guiam essa estratégia, ou seja, aspectos essenciais para se obter sucesso com campanhas desse tipo. Confira!
\n\n\n\nEsse conceito refere-se a algo que é considerado socialmente inaceitável ou proibido. Não é algo fora da lei, mas sim, assuntos controversos. Ao incorporar elementos tabus em uma campanha de Buzz Marketing, os profissionais podem chamar a atenção do público, pois, esses elementos provocam reações emocionais fortes e discussões.
\n\n\n\nO incomum, naturalmente, se relaciona com assuntos fora do normal, que chamam a atenção devido à sua raridade ou originalidade. Incorporar elementos incomuns em uma campanha de marketing ajuda a destacar o produto ou serviço em um mercado saturado.
\n\n\n\nEste conceito envolve algo que é excepcional, notável ou surpreendente. Ao criar algo extraordinário, os profissionais de marketing podem despertar o interesse do público e encorajar o compartilhamento, uma vez que as pessoas tendem a compartilhar experiências que as surpreendem.
\n\n\n\nA ideia do choque envolve apresentar algo que vai além das expectativas ou quebra padrões. Desse modo, pode ser uma abordagem provocativa ou controversa que atrai a atenção das pessoas e as incentiva a discutir o assunto.
\n\n\n\nO humor é uma ferramenta poderosa no marketing. Incorporar elementos hilários em uma campanha pode criar uma conexão emocional positiva com o público e incentivar o compartilhamento, uma vez que as pessoas gostam de espalhar conteúdo engraçado.
\n\n\n\nA ideia de um segredo sugere algo exclusivo, oculto ou desconhecido. As pessoas têm uma tendência natural a querer saber mais sobre segredos ou informações privilegiadas. Ao usar o elemento do segredo, os profissionais de marketing podem despertar curiosidade e engajamento.
\n\n\n\nNão é incomum que muitos confundam o Buzz Marketing e o Marketing Viral. Afinal, são duas estratégias de marketing que compartilham algumas semelhanças, mas, também têm diferenças importantes em termos de abordagem e alcance. Vamos explorar essas diferenças:
\n\n\n\nO Buzz Marketing, como vimos, é também conhecido como marketing boca a boca. É uma estratégia que visa criar um \"burburinho\" em torno de um produto, serviço ou marca, gerando discussões e interesse espontâneos entre os consumidores. A ideia central é criar um ambiente em que as pessoas se sintam compelidas a falar sobre o produto ou serviço, compartilhando suas experiências com amigos, familiares, colegas etc.
\n\n\n\nEntre as suas principais características, estão:
\n\n\n\nJá o Marketing Viral é uma estratégia que visa criar um conteúdo cativante e envolvente, como vídeos, imagens ou histórias, que são projetados para se espalhar rapidamente de pessoa para pessoa, principalmente através da internet e das redes sociais. A ideia é que o conteúdo seja tão interessante ou divertido que as pessoas tenham o desejo de compartilhá-lo com seus contatos, resultando em um aumento exponencial na visibilidade e no alcance.
\n\n\n\nEntre as principais características dessa estratégia, temos:
\n\n\n\nA campanha \"Pela Real Beleza\" da Dove se concentrou na promoção da autoestima e da aceitação da própria aparência. A campanha criou buzz ao desafiar os estereótipos tradicionais de beleza e incentivou as pessoas a compartilharem suas histórias e opiniões nas redes sociais.
\n\n\n\nA campanha \"O dinheiro é meu\", lançada pelo Burger King em 2023, teve como objetivo promover o retorno da promoção \"King em Dobro\". A campanha foi estrelada pela atriz Larissa Manoela, que brincou com a polêmica que envolveu seus pais, que tentaram controlar seus gastos. No comercial, Larissa aparece dizendo que \"todo mundo só fala disso agora\", em referência ao caso.
\n\n\n\nA campanha \"VW Brasil 70: O novo veio de novo\", lançada pela Volkswagen do Brasil em 2023, usou a imagem da cantora Elis Regina para promover o lançamento do ID. Buzz, um carro elétrico inspirado na Kombi.
\n\n\n\nO vídeo principal da campanha mostra Elis Regina dirigindo uma Kombi enquanto canta a música \"Como nossos pais\", de Belchior.
\n\n\n\nA Red Bull patrocinou a missão Stratos, em que Felix Baumgartner realizou um salto estratosférico. O evento foi transmitido ao vivo pela internet e gerou um grande buzz, capturando a atenção do público e promovendo a marca Red Bull como associada a eventos extremos.
\n\n\n\nA campanha da Airbnb, intitulada \"Is Mankind?\", explorou a ideia de hospitalidade e como diferentes pessoas ao redor do mundo podem ser hospitaleiras de maneiras únicas. A campanha usou histórias emocionais para criar buzz e promover o serviço de aluguel de acomodações da empresa.
\n\n\n\nDurante um apagão no Super Bowl, a Oreo lançou um tweet rápido com a mensagem \"Você ainda pode mergulhar no escuro\", acompanhado de uma imagem de um Oreo em um fundo escuro. Esse tweet se tornou viral e exemplificou como uma resposta ágil pode gerar buzz.
\n\n\n\nAgora você sabe o que é Buzz Marketing e as principais aplicação dessa estratégia na prática. Esperamos que tenha gostado do conteúdo, mas temos muito mais para você!
\n\n\n\nVocê pode nos acompanhar no Beatz Podcast, um programa completo para você que procura conteúdos de qualidade sobre marketing, gestão e vendas. Toda semana, temos um encontro marcado, nas terças-feiras a partir das 18h30! Esperamos você no nosso canal oficial do YouTube!
\n\n\n\nA Beatz já tem anos de experiência com Marketing Imobiliário e, todos os Jobs que fizemos nesse percurso, nos ensinaram um pouquinho mais sobre as melhores estratégias para posicionar um novo empreendimento na internet. Mas, também assumimos que sempre é a hora certa de aprender mais.
\n\n\n\nÉ por isso que, no episódio de hoje do Beatz Podcast, contamos com a ilustre presença de um especialista na área. O diretor de marketing da GPCI Empreendimentos, Renato Guimarães!
\n\n\n\nEle veio nos trazer mais de 20 anos de experiências em publicidade, propaganda e marketing, e nos mostrar como isso pode ser aplicado nesse mercado tão importante!
\n\n\n\nLinks úteis:
\n\n\n\nConfira nosso blog: https://beatz.com.br/blog/
\n\n\n\nE-books e materiais: https://beatz.com.br/materiais-ricos/
\n\n\n\nSiga a Beatz no Instagram: https://www.instagram.com/beatzdigital/
\n\n\n\n#MarketingImobiliário #MarketingParaEmpreendimentos #GPCIEmpreendimentos #MarketingCampinas #MarketingDigital
\n', 'Marketing Imobiliário com Renato Guimarães da CPCI - PODCAST #87', '', 'publish', 'closed', 'closed', '', 'a-beatz-ja-tem-anos-de-experiencia-com-marketing-imobiliario-e-todos-os-jobs-que-fizemos-nesse-percurso-nos-ensinaram-um-pouquinho-mais-sobre-as-melhores-estrategias-para-posicionar-um-novo-empreend', '', '', '2023-08-31 15:22:38', '2023-08-31 18:22:38', '', 0, 'https://beatz.com.br/?post_type=podcast&p=8762', 0, 'podcast', '', 0), (8763, 25, '2023-08-31 15:10:09', '2023-08-31 18:10:09', '', 'Thumb site', '', 'inherit', 'closed', 'closed', '', 'thumb-site-40', '', '', '2024-01-18 15:21:11', '2024-01-18 18:21:11', '', 8762, 'https://beatz.com.br/wp-content/uploads/2023/08/Thumb-site-2.png', 0, 'attachment', 'image/png', 0), (8764, 25, '2023-08-31 15:17:45', '2023-08-31 18:17:45', '\"MP3\". Lançado: 2023.', 'MP3', '', 'inherit', 'closed', 'closed', '', 'mp3-27', '', '', '2023-08-31 15:17:54', '2023-08-31 18:17:54', '', 8762, 'https://beatz.com.br/wp-content/uploads/2023/08/MP3-2.mp3', 0, 'attachment', 'audio/mpeg', 0), (8765, 25, '2023-08-31 15:18:12', '2023-08-31 18:18:12', '', 'Spotify', '', 'inherit', 'closed', 'closed', '', 'spotify-50', '', '', '2024-01-18 15:21:11', '2024-01-18 18:21:11', '', 8762, 'https://beatz.com.br/wp-content/uploads/2023/08/Spotify-4.png', 0, 'attachment', 'image/png', 0), (8768, 22, '2023-09-29 14:08:45', '2023-09-29 17:08:45', '\nUm ponto que se destaca ao falarmos sobre marketing digital, é o uso de ferramentas que potencializem os resultados e otimizem a rotina dos profissionais da área. Mas, para isso, é preciso conhecer a fundo as plataformas e suas funcionalidades.
\n\n\n\nComo sabemos, o mundo do marketing digital é repleto de ferramentas e estratégias, e uma das mais poderosas e amplamente utilizadas é o Google Ads. Então, se você está interessado em promover seu negócio on-line, é essencial entender o que é o Google Ads e como ele funciona.
\n\n\n\nPor isso, neste artigo vamos explorar mais uma das características que podem otimizar a rotina de profissionais como você e potencializar os resultados da sua empresa. Vamos nessa?
\n\n\n\nO Google Ads é uma plataforma de publicidade on-line criada pelo Google, a gigante das buscas na internet. Anteriormente conhecida como Google AdWords, essa ferramenta permite que empresas criem anúncios que serão exibidos nos resultados de pesquisa da plataforma, em sites parceiros e em várias outras propriedades e ferramentas de pesquisa, como é o caso do YouTube.
\n\n\n\nDessa forma, os anúncios criados no Google Ads podem ser exibidos de várias maneiras, incluindo anúncios de texto simples, anúncios gráficos, em vídeo e até mesmo em aplicativos móveis. Além disso, a principal vantagem dessa ferramenta é que ela permite que os anunciantes alcancem um público-alvo altamente segmentado, o que significa que seus anúncios serão exibidos para pessoas que têm maior probabilidade de se interessar por seus produtos ou serviços.
\n\n\n\nAntes de nos aprofundarmos no assunto, precisamos entender como essa ferramenta é aplicada na prática. Então, agora que sabemos o que é o Google Ads, vamos dar uma olhada em como ele funciona:
\n\n\n\nO principal diferencial do Google Ads são os leilões de palavras-chave. Os anunciantes escolhem termos relevantes para seus produtos ou serviços e definem um lance máximo que estão dispostos a pagar sempre que alguém clicar em seu anúncio. Quando alguém faz uma pesquisa no Google usando uma dessas palavras-chave, ocorre um leilão em tempo real para determinar quais anúncios serão exibidos.
\n\n\n\nAdemais, o Google considera o índice de qualidade ao determinar a classificação dos anúncios. Dessa forma, medindo a relevância do anúncio, da página de destino e da taxa de cliques esperada. Sendo assim, quanto mais relevante e útil for o anúncio para o usuário, maior será essa métrica, o que pode permitir que um anúncio com um lance menor supere um anúncio com um lance mais alto.
\n\n\n\nAo investir em uma campanha de anúncios através do Google Ads, você pode escolher entre vários formatos. Entre eles, podemos citar:
\n\n\n\nO Google Ads oferece opções avançadas de segmentação, permitindo que os anunciantes escolham quem verá seus anúncios com base em fatores como localização geográfica, idioma, dispositivo e muito mais. Além disso, você pode definir programações específicas para exibir seus anúncios apenas em determinados horários ou dias da semana.
\n\n\n\nComo se não bastassem todos os demais benefícios da plataforma, você ainda pode definir um orçamento diário ou mensal para seus anúncios e ajustá-lo a qualquer momento. Desse modo, ganhando um controle total sobre os gastos com publicidade e a capacidade de otimizar a campanha com base no desempenho.
\n\n\n\nCom tantos detalhes e características únicas, de fato, aplicar essa ferramenta em seu negócio pode ser um desafio. Por isso, preparamos um passo a passo completo sobre como montar a sua primeira campanha de anúncios através do Google Ads. Confira todos os detalhes e tire as suas dúvidas!
\n\n\n\n![\"screenshot-tela-de-login-do-Google-Ads\"](\"https://beatz.com.br/wp-content/uploads/2023/09/Google-Ads-1024x434.png\")
Você ainda pode optar por utilizar outras ferramentas para te ajudar nessa escolha, como é o caso da SemRush que utilizamos aqui na Beatz.
\n\n\n\nÉ importante lembrar: as métricas são essenciais tanto aqui como em qualquer outra campanha de marketing, por isso, tenha a certeza de que você conhece todas as siglas importantes para os resultados do seu trabalho. Por isso, temos um artigo perfeito para te ajudar nesse estudo. Acesse agora mesmo clicando no link abaixo. 👇
\n\n\n\nVeja quais métricas de marketing são indispensáveis para acompanhamento da sua estratégia
\n\n\n\nLembre-se de que o sucesso no Google Ads requer paciência e ajustes contínuos. Desse modo, à medida em que você ganha experiência, sua campanha se tornará mais eficaz em atingir seus objetivos de marketing. Portanto, esteja disposto a aprender e adaptar sua estratégia conforme avança.
\n\n\n\nComo vimos anteriormente, o Google Ads é uma das plataformas de publicidade on-line mais populares e poderosas disponíveis hoje em dia. Isso porque, ele oferece uma variedade de tipos de campanhas, cada uma projetada para atingir diferentes objetivos de marketing. No passo a passo que vimos anteriormente, notamos que um dos pontos para criar a sua campanha no Google Ads é a escolha do tipo certo de anúncio. Mas, para isso, precisamos compreender quais são esses anúncios e os diferenciais entre eles.
\n\n\n\nAs Campanhas de Pesquisa são o tipo mais comum e básico no Google Ads. Elas exibem anúncios de texto no topo ou na parte inferior das SERPs (páginas de resultados do buscador) quando os usuários pesquisam palavras-chave relevantes. Essas campanhas são ideais para:
\n\n\n\nAs Campanhas de Display permitem que você exiba anúncios gráficos em sites parceiros do Google, como blogs e sites de notícias. Essas campanhas são compostas por conjuntos de imagens, presentes em páginas que o usuário navega em seu dia a dia. Desse modo, são ideais para:
\n\n\n\n![\"exemplo-de-anúncio-de-display-em-site-parceiro-do-Google-Ads\"](\"https://beatz.com.br/wp-content/uploads/2023/09/Anuncio-de-Display.png\")
Além disso, temos as Campanhas de Vídeo que são projetadas para promover vídeos no YouTube e em outros sites de vídeo parceiros. Desse modo, você pode criar anúncios com vídeos curtos ou longos e segmentar seu público com base em interesses, demografia e comportamento de visualização. Com esse tipo de campanha, você pode:
\n\n\n\nAs Campanhas de Shopping são específicas para empresas que vendem produtos on-line. Elas exibem anúncios de produtos diretamente nos resultados de pesquisa do Google, com imagens, preços e informações relacionadas aos produtos. Por serem extremamente comerciais, esse tipo de anúncio é específico para:
\n\n\n\nComo vimos antes, também temos as Campanhas de Aplicativos, que são voltadas para promover aplicativos móveis. Elas exibem anúncios que incentivam o download direto do aplicativo a partir das lojas, como a Google Play Store. Da mesma forma que vimos no tipo anterior, essa campanha tem um objetivo claro, por isso, são comuns para:
\n\n\n\nPor fim, temos as Campanhas Inteligentes. Essa é uma opção simplificada que utiliza a automação do Google Ads para otimizar os seus anúncios em várias plataformas, incluindo pesquisa, display e vídeo. Por contar com o apoio da própria plataforma, esse tipo de anúncio é comum em casos que:
\n\n\n\nSabendo o que é Google Ads, e que cada um dos seus tipos de campanha, oferece um benefício diferente, precisamos compreender como fazer essa escolha. De fato, boa parte dos critérios a serem observados, dizem respeito ao seu objetivo com determinado anúncio. Dessa forma, é importante considerar o que você deseja alcançar com sua campanha antes de decidir qual estratégia seguir. Além disso, lembre-se de que você pode criar várias campanhas para atingir diferentes metas e públicos.
\n\n\n\n![\"ajuda-Google-Ads-escolha-de-palavra-chave-em-celular\"](\"https://beatz.com.br/wp-content/uploads/2023/09/Blog-14-MEIO.png\" "\\"escolha")
Antes de mais nada, faça uma pesquisa de palavras-chave relevantes, defina seu orçamento e público-alvo, e crie anúncios atraentes. Dessa forma, você pode monitorar o desempenho de suas campanhas regularmente e fazer ajustes conforme necessário para garantir que estejam alcançando os objetivos estipulados de maneira eficaz.
\n\n\n\nEntender o que é Google Ads, pode ser o passo inicial para uma ampla gama de tipos de campanhas, permitindo que você adapte sua estratégia de publicidade on-line de acordo com seus objetivos de negócios e necessidades. Por isso, escolha com sabedoria e aproveite o poder dessa plataforma para expandir sua presença on-line e alcançar seu público-alvo.
\n\n\n\nComo vimos, são muitos detalhes que podem, sem sombra de dúvidas, impactar drasticamente em suas campanhas. E sabemos que quando falamos de investimento, um erro pode ser crucial, certo?
\n\n\n\nPor isso, a dica bônus da Beatz é: invista naquilo que dá certo.
\n\n\n\nA Beatz é uma agência de marketing digital que está há anos no mercado, entregando resultados surpreendentes para diversos clientes de inúmeros segmentos. Você também pode ser um dos nossos parceiros!
\n\n\n\nAplicamos uma metodologia própria, testada e comprovada, para potencializar a estratégia de marketing de inúmeras empresas e podemos ajudar o seu negócio. Acesse agora mesmo nossa página e confira todos os detalhes sobre o Trust Marketing!
\n\n\n\nEstratégia, profissionais e resultados de confiança. É isso que a sua empresa precisa, e é isso que a Beatz está oferecendo. Não perca tempo e venha conhecer a metodologia que faz acontecer!
\n\n\n\nQuando nasce o espírito empreendedor?
\n\n\n\nBom, para Eliseu, mais conhecido como Pezão, a aptidão para desenvolver o próprio negócio começou cedo, ainda quando era criança e começou uma criação caseira de animais para vender.
\n\n\n\nMas não foi só, ele teve ainda, diversas experiências profissionais no ramo de vendas que o levaram a construir uma das marcas mais famosas do universo de restaurantes e eventos da região de Indaiatuba.
\n\n\n\nNeste episódio, ele compartilhou conosco tudo o que aprendeu em todos esses anos de empreendedorismo. São dicas valiosas para visionários de todos os ramos!
\n\n\n\nLinks úteis:
\n\n\n\nConfira nosso blog: https://beatz.com.br/blog/
\n\n\n\nE-books e materiais: https://beatz.com.br/materiais-ricos/
\n\n\n\nSiga a Beatz no Instagram: https://www.instagram.com/beatzdigital/
\n\n\n\n#Pezão #MarketingParaRestaurantes #MarketingCampinas #MarketingDigital
\n\n\n\n-----------------
\n\n\n\nFicha técnica:
\n\n\n\nApresentação: Adriano Klumpp
\n\n\n\nConvidado: Pezão (@pezaobar)
\n\n\n\nProdução: João Schmidt
\n\n\n\nEdição: Luíza Melo
\n\n\n\nSiga nossas redes sociais e saiba mais sobre as produções da Beatz: https://linktr.ee/beatzdigital
\n\n\n\nEsse programa é uma produção da Beatz Digital.
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\n\n\n\nO alcance, refere-se à quantidade de pessoas que viram seu conteúdo ou anúncio, ou seja, é a métrica que indica, literalmente, o poder de alcance de uma determinada campanha.
\n\n\n\nUm algoritmo é o conjunto de instruções ou regras sequenciais que são projetadas para resolver um problema específico ou realizar uma tarefa. Em computação, os algoritmos são usados para processar informações e realizar operações, seguindo uma série de passos lógicos e precisos.
\n\n\n\nO \"alt text\", ou texto alternativo, é uma descrição de texto concisa e informativa atribuída a uma imagem em um site ou documento digital.
\n\n\n\nO anúncio é uma mensagem publicitária que promove produtos, serviços ou marcas. Desse modo, eles podem apresentar diferentes características, a depender do objetivo para o qual é destinado.
\n\n\n\nA automatização dos processos que compõem o marketing digital, é um fator primordial no avanço e melhoria das estratégias. Para isso, o uso de sistemas automatizados para interagir com clientes ou leads em diferentes estágios do funil de vendas, torna-se fundamental.
\n\n\n\nA autoridade de domínio é uma métrica usada para avaliar a credibilidade e relevância de um site na internet. Ela é determinada com base em diversos fatores, incluindo a qualidade e quantidade de links de outros sites apontando para o domínio em questão.
\n\n\n\nB2B (Business-to-Business) refere-se a transações comerciais entre empresas. Nesse modelo, uma empresa vende produtos, serviços ou recursos para outras empresas.
\n\n\n\nB2C (Business-to-Consumer) envolve transações comerciais entre empresas e consumidores individuais. Desse modo, as empresas vendem diretamente seus produtos ou serviços para clientes finais.
\n\n\n\nUm backlink, também conhecido como link de entrada ou link de retrocesso, é um link que leva de uma página da web para outra página, em um site diferente.
\n\n\n\nBanner é um elemento gráfico geralmente usado em sites da web ou em campanhas de publicidade on-line para exibir informações, anúncios, ou promover produtos e serviços.
\n\n\n\nO benchmarking se configura como uma comparação das práticas e métricas de uma empresa com as de seus concorrentes ou referências do setor.
\n\n\n\nBig idea é um conceito, mensagem ou ideia central e impactante que resume de forma clara e memorável o valor ou a essência de um projeto, campanha, produto, serviço ou iniciativa.
\n\n\n\ngem ou ideia central e impactante que resume de forma clara e memorável o valor ou a essência de um projeto, campanha, produto, serviço ou iniciativa.
\n\n\n\nBlog é uma ferramenta fundamental para a estratégia de marketing on-line. Ele é usado para criar e compartilhar conteúdo relevante, informativo e valioso com o objetivo de atrair, engajar e converter visitantes em clientes ou leads.
\n\n\n\nO Bounce Rate indica a rejeição, ou seja, a porcentagem de visitantes de um site, que saem imediatamente após visualizar apenas uma página.
\n\n\n\nO brand awareness é utilizado para se referir à conscientização da marca. Assim, podemos entender quão bem o público conhece e reconhece uma marca.
\n\n\n\nO briefing é um documento ou reunião onde informações essenciais são fornecidas a uma equipe ou profissional antes de se iniciar um projeto, tarefa ou trabalho. Ele contém detalhes sobre os objetivos, requisitos, expectativas e contexto do projeto, ajudando a garantir que todas as partes envolvidas tenham uma compreensão clara do que precisa ser feito.
\n\n\n\nUma busca orgânica refere-se aos resultados de pesquisa que aparecem naturalmente nos mecanismos de busca, como o Google, com base em algoritmos e relevância.
\n\n\n\nEssa é uma sigla que representa o custo médio para adquirir um novo cliente. Dessa forma, engloba todo o gasto gerado para retenção de um visitante e, também, dos processos de conversão para que ele se torne um cliente.
\n\n\n\nCTA é a sigla para \"Call to Action\" em inglês, que significa \"Chamada para Ação\" em português. O CTA é um elemento ou frase inserido em um conteúdo, como um site, e-mail, anúncio ou mídia social, com o objetivo de direcionar o leitor ou espectador a tomar uma ação específica.
\n\n\n\nOs cases de sucesso são exemplos de projetos ou campanhas bem-sucedidas que podem servir como inspiração ou referência.
\n\n\n\n\"Churn\" é um termo utilizado em negócios, para descrever a taxa de perda ou cancelamento de clientes ou assinantes durante um determinado período de tempo.
\n\n\n\nA função de um profissional de Customer Success, também conhecido como CSM (Customer Success Manager), é garantir que os clientes tenham uma experiência positiva ao longo de sua jornada com a empresa.
\n\n\n\nO CPC representa o custo que uma empresa paga por cada clique em um anúncio on-line.
\n\n\n\nO CPL é uma métrica que determina investimento. Desse modo, você acompanha o custo médio para adquirir um novo lead (potencial cliente).
\n\n\n\nO CPO representa o custo médio para criar uma oportunidade de negócio. Assim, podemos observar de maneira detalhada, quais etapas da jornada de compra de um cliente estão gerando melhores resultados, bem como, observar oportunidades de melhoria nos processos.
\n\n\n\nO CTR indica a porcentagem de pessoas que clicam em um link ou anúncio em relação ao número total de pessoas que o viram.
\n\n\n\nCRM (Customer Relationship Management) é um conjunto de estratégias, processos e tecnologias que as empresas utilizam para gerenciar e melhorar o relacionamento com seus clientes. Isso envolve a coleta, análise e uso de dados para entender as necessidades dos clientes, oferecer um atendimento mais personalizado e, em última instância, fortalecer a fidelização e a satisfação do cliente.
\n\n\n\nOs critérios de segmentação, são parâmetros usados para dividir uma audiência em grupos com características semelhantes.
\n\n\n\nEssa é uma abordagem no marketing digital que se baseia em dados para orientar as decisões de marketing. Através dela, podemos tomar decisões assertivas, com base em informações que indicam o potencial de sucesso de determinada ação.
\n\n\n\nO e-book, ou livro eletrônico, é uma publicação digital que contém textos, imagens e, ocasionalmente, elementos multimídia, projetado para ser lido em dispositivos eletrônicos, como e-readers, tablets, smartphones ou computadores.
\n\n\n\nE-commerce (ou comércio eletrônico) é uma plataforma on-line que permite a compra e venda de produtos ou serviços pela internet.
\n\n\n\nO e-mail marketing é uma ferramenta utilizada para promover produtos, serviços ou conteúdo, através de comunicação direta entre empresa e cliente, via e-mail.
\n\n\n\nO Facebook Ads é a plataforma de publicidade do Facebook, que permite que empresas e anunciantes promovam seus produtos, serviços ou conteúdo para usuários da rede social.
\n\n\n\nO feedback referencia a comunicação feita entre duas ou mais pessoas, na qual uma delas é avaliada pelos demais com relação as suas ações, comportamentos, tarefas, entre outros.
\n\n\n\nO fluxo de automação é uma sequência de mensagens ou ações automatizadas que orientam leads ou clientes por um processo pré-determinado.
\n\n\n\nA frequência no marketing digital, diz respeito à quantidade de vezes que uma mensagem ou anúncio é exibido para a mesma pessoa. Além disso, ela pode ser relacionada à “frequência” de publicações de textos de blog, posts em redes sociais e demais plataformas.
\n\n\n\nEsse termo indica o processo pelo qual um cliente em potencial passa, desde o conhecimento da marca até a finalização da compra.
\n\n\n\nO funil de vendas que vimos anteriormente, é dividido em três partes. O “fundo de funil” é utilizado para nomear a fase final do processo de vendas, onde os leads já estão prontos para fazer uma compra.
\n\n\n\nO Google Ads é uma plataforma para exibição de anúncios em seus resultados de pesquisa e em sites parceiros.
\n\n\n\nA hashtag é uma palavra ou frase precedida pelo símbolo \"#\" (cerquilha) em redes sociais e outras plataformas on-line. Ela é usada para categorizar e agrupar conteúdo relacionado a um tópico específico.
\n\n\n\nHeading tags são elementos HTML usados para definir títulos e subtítulos em uma página da web. Eles são representados como <h1>, <h2>, <h3>, <h4>, <h5>, e <h6>, com <h1> sendo o título mais importante e <h6> o menos importante.
Hiperlinks são elementos em um documento digital, como um site ou um e-mail, que permitem aos usuários clicar para acessar outra página, recurso ou conteúdo relacionado na web.
\n\n\n\nHTML (Hypertext Markup Language) é uma linguagem de marcação usada na criação de páginas da web. Ele define a estrutura e o conteúdo de uma página, usando tags para indicar elementos como títulos, parágrafos, imagens, links e muito mais. O HTML é interpretado pelos navegadores da web para exibir o conteúdo de uma página da maneira como os usuários a veem.
\n\n\n\nO ICP representa o tipo de cliente que é mais valioso para uma empresa. Para defini-lo, utilizamos informações como: segmento da atuação, os principais decisores de compra dentro da empresa, o porte ideal (por número de funcionários, faturamento etc.), entre outros dados importantes para identificar e se direcionar ao cliente.
\n\n\n\nA “identidade do receptor”, é o termo que se refere ao processo de pesquisa e definição das características e preferências do receptor, ou seja, aquele que receberá a mensagem. Essas informações afetam, principalmente, as suas decisões de compra. Assim, potencializando a comunicação através de termos e expressões comuns no cotidiano do público, e assuntos pertinentes aos seus interesses, bem como, a linguagem ideal para alcançá-lo.
\n\n\n\nAs impressões representam o número de vezes que um anúncio ou conteúdo é exibido. Em estratégias de SEO, por exemplo, analisamos a recorrência de entrega de um conteúdo para determinada palavra-chave, através das impressões conquistadas em determinado período.
\n\n\n\nTrata-se de uma estratégia que atrai clientes por meio de conteúdo relevante e útil, dispensando os processos que requerem intervenções diretas por parte da empresa. Desse modo, o primeiro “contato” é sempre feito pelo cliente.
\n\n\n\nEsse é um dado utilizado no Google Ads que avalia a qualidade e relevância de um determinado anúncio. Assim, determinando se ele segue as diretrizes da plataforma e está apto a entregar resultados satisfatórios.
\n\n\n\nInfográfico é uma representação visual de informações ou dados complexos, projetada para tornar o conteúdo mais fácil de se entender e absorver. Geralmente, combina textos, gráficos, ícones e elementos visuais para transmitir informações de maneira clara e concisa, facilitando a comunicação de conceitos complexos, ou estatísticas de forma visualmente atraente e informativa.
\n\n\n\nA jornada de compra é um caminho que o consumidor segue desde o primeiro contato com uma marca até a decisão de compra. Esse caminho é chamado de jornada de compra, e nele determinamos todas as etapas pelas quais o cliente em potencial deve passar, até finalizar um contrato, por exemplo.
\n\n\n\nUm key visual é uma representação visual distintiva e reconhecível de uma marca, produto ou campanha de marketing. Geralmente, consiste em elementos visuais como logotipo, cores, imagens, tipologia ou design específicos, que encapsulam a identidade e a mensagem da marca.
\n\n\n\n\"Know-how\" é um termo que se refere ao conhecimento prático e à experiência específica que uma pessoa ou organização possui em uma área particular. É a capacidade de aplicar conhecimento e habilidades de forma eficaz para realizar tarefas, resolver problemas ou alcançar objetivos em um campo específico.
\n\n\n\nA sigla KPI (Key Performance Indicators) representa os Indicadores-Chave de Desempenho, ou seja, são as principais métricas utilizadas para medir o sucesso de uma campanha de marketing.
\n\n\n\nA landing page é uma página na web, projetada especificamente para receber visitantes e direcioná-los para uma ação específica, como preencher um formulário ou fazer uma compra.
\n\n\n\nOs leads são indivíduos ou empresas que demonstraram interesse em um produto ou serviço, muitas vezes fornecendo suas informações de contato.
\n\n\n\nOs leads qualificados são pessoas ou empresas que atendem a critérios específicos e têm ainda mais chance de se tornarem clientes. Podemos dizer que eles ficam em um meio termo entre os leads e as oportunidades.
\n\n\n\nO lead scoring é uma metodologia usada em marketing e vendas para avaliar e classificar potenciais clientes com base em vários critérios. Ela atribui valores numéricos ou pontuações aos leads com base em seu comportamento, características e envolvimento com os esforços de marketing de uma empresa.
\n\n\n\nO \"lead tracking\", em português, refere-se ao acompanhamento de leads. É um processo pelo qual as empresas monitoram e registram as interações e o comportamento dos leads (potenciais clientes) ao longo do ciclo de vendas.
\n\n\n\nLink buildingrefere-se à prática de construir links externos que apontam para o seu site ou conteúdo on-line. É uma estratégia importante em marketing digital e SEO (Search Engine Optimization) para melhorar a visibilidade do seu site nos motores de busca, como o Google.
\n\n\n\nLinks externos são hyperlinks que apontam de um site ou página da web para outra, localizada em um domínio diferente.
\n\n\n\nLinks internos são hyperlinks que conectam páginas ou recursos dentro do mesmo site ou domínio.
\n\n\n\nLong tail keywords são frases de busca específicas e detalhadas, que os usuários inserem em motores de busca. Elas, geralmente consistem, em três ou mais palavras e são mais específicas do que palavras-chave genéricas.
\n\n\n\nNo marketing, a marca é tudo aquilo que compõe a identidade e imagem de uma empresa, incluindo seu logotipo, valores e percepção pública.
\n\n\n\nMarketing é o conjunto de estratégias e táticas utilizadas para promover produtos, serviços ou marcas.
\n\n\n\nMarketing de conteúdo é uma estratégia de marketing que envolve a criação e distribuição de conteúdo valioso e relevante para atrair, envolver e converter um público-alvo.
\n\n\n\nO marketing digital deve estar na ponta da língua, certo? Afinal, esse termo representa o uso de canais e plataformas on-line para promover produtos e serviços.
\n\n\n\nOs materiais ricos, são caracterizados por um conteúdo valioso que necessita de algo em troca (informações de contato, por exemplo), para que se tenha acesso. Os formatos são diversos, mas, alguns se destacam, como é o caso dos e-books, infográficos ou whitepapers, geralmente usados para capturar leads.
\n\n\n\nOs mecanismos de busca são as plataformas de pesquisa, como o Google, que permitem aos usuários encontrarem informações na web.
\n\n\n\nA meta descrição é um breve resumo de uma página da web, exibido nos resultados de pesquisa do Google e outros mecanismos de busca.
\n\n\n\nMQL (Marketing Qualified Lead) é um termo usado em marketing e vendas para descrever um lead (potencial cliente) que demonstrou interesse em um produto ou serviço por meio de interações de marketing, como o preenchimento de formulários, downloads de conteúdo ou engajamento com campanhas, e que, portanto, está mais propenso a se tornar um cliente em comparação com leads que são menos engajados.
\n\n\n\nAs newsletters são boletins informativos enviados por e-mail, que contêm notícias, atualizações e/ou conteúdos relevantes para os assinantes.
\n\n\n\nNPS (Net Promoter Score) é uma métrica de satisfação do cliente que mede a disposição dos clientes em recomendar uma empresa, produto ou serviço a outras pessoas.
\n\n\n\nAs oportunidades são os leads que estão em estágios avançados do funil de vendas e têm potencial para se tornarem clientes.
\n\n\n\nOutbound marketing é uma abordagem tradicional de marketing na qual as empresas iniciam a comunicação com seu público-alvo de forma ativa, muitas vezes de maneira interruptiva.
\n\n\n\nAs palavras-chave, são termos ou frases específicas usadas em mecanismos de buscas, para encontrar conteúdo relacionado.
\n\n\n\nAlém do ICP, que reúne todas as informações do cliente ideal, precisamos de uma representação fictícia desse cliente, com base em dados demográficos e comportamentais, esse é o papel da persona em uma campanha de marketing.
\n\n\n\nO posicionamento é a maneira como uma marca é percebida em relação aos concorrentes em seu mercado. Além disso, ele pode ser um reflexo das ações tomadas pela empresa, bem como, estratégias adotadas para gerar uma boa percepção entre os stakeholders.
\n\n\n\nA presença digital, nada mais é que a visibilidade e o alcance de uma marca ou empresa on-line.
\n\n\n\nTrata-se de uma página de destino que é projetada para converter visitantes em clientes, destacando um produto ou serviço. Muito semelhante à Landing Page, com a exceção de que, em uma página de venda, o objetivo é unicamente vender algo.
\n\n\n\nO público-alvo se refere a um grupo de pessoas que uma empresa deseja alcançar com suas estratégias de marketing. Desse modo, se embasa em dados demográficos para determinar as principais informações a serem utilizadas para segmentação.
\n\n\n\nA Rede de Display do Google é uma vasta rede de sites, blogs e aplicativos parceiros que exibem anúncios gráficos (banners, imagens, vídeos) para os usuários. Esses anúncios são exibidos em locais estratégicos, com base em critérios de segmentação, interesses e comportamento do público-alvo.
\n\n\n\nEssa é uma estratégia que visa exibir anúncios para pessoas que já interagiram com uma marca anteriormente. Desse modo, estimulando a interação e avanço na jornada de compra.
\n\n\n\nO ROAS, determina a receita gerada em relação aos gastos com anúncios.
\n\n\n\nROI, ou Retorno sobre o Investimento, é uma métrica financeira usada para avaliar a eficiência e rentabilidade de um investimento. Ele é calculado comparando o lucro líquido obtido com o investimento, ao custo desse investimento, e expressando-o como uma porcentagem ou um valor absoluto.
\n\n\n\nO SEO é um conjunto de práticas para melhorar a visibilidade de um site nos resultados de mecanismos de busca. Com ele, podemos atribuir características que favoreçam o ranqueamento de determinada página nos principais buscadores.
\n\n\n\nA segmentação é um termo recorrente em processos que envolvem estratégias de marketing. Isso porque, se referem à divisão de uma audiência em grupos menores com características semelhantes para direcionar campanhas.
\n\n\n\nUm Sales Qualified Lead (SQL), ou Lead Qualificado para Vendas, é um prospect ou cliente em potencial que foi avaliado e considerado mais propenso a realizar uma compra.
\n\n\n\nEssa é uma métrica que indica a porcentagem de e-mails enviados que são abertos pelos destinatários.
\n\n\n\nA taxa de conversão, representa a porcentagem de visitantes de um site que realizam uma ação desejada, como fazer uma compra, por exemplo.
\n\n\n\nComum nas redes sociais, a taxa de engajamento representa a medida em que o público interage com um conteúdo ou anúncio. Geralmente, essa métrica também é calculada como uma porcentagem.
\n\n\n\nO ticket médio determina o valor médio gasto por cliente em uma compra, ou seja, o quanto você investiu para que fosse gerada uma venda.
\n\n\n\nEssa é a primeira fase do funil de vendas, e onde os leads estão apenas começando a se familiarizar com a marca. Geralmente, os conteúdos dessa etapa são mais gerais, não abordando conceitos específicos e técnicos.
\n\n\n\nO tráfego direto é a métrica que indica os visitantes que chegam a um site digitando diretamente a URL, em vez de usar um mecanismo de busca.
\n\n\n\nTráfego orgânico refere-se às visitas que um site ou plataforma on-line recebe de forma natural, ou seja, sem pagar por publicidade direta.
\n\n\n\nTráfego pago envolve o pagamento por publicidade ou promoção direta para atrair visitantes. Isso inclui anúncios em mecanismos de busca, mídias sociais, banners em sites, e-mail marketing pago e outras estratégias em que o anunciante desembolsa dinheiro para direcionar tráfego para o seu site ou plataforma.
\n\n\n\nTrust Marketing, ou Marketing de Confiança, é uma estratégia data driven marketing, focada na Jornada de Compras do Cliente, que tem como objetivo gerar confiança (autoridade), antes de demonstrar a oferta comercial. Para isso, utiliza ferramentas de branding, marketing de conteúdo, SEO, tráfego pago, automação e redes sociais para atrair, se relacionar e vender.
\n\n\n\nO usuário é um indivíduo ou entidade que utiliza um sistema, serviço, plataforma ou dispositivo para realizar tarefas específicas, interagir com informações ou executar ações relacionadas a uma circunstância ou ambiente, geralmente em um contexto digital ou tecnológico.
\n\n\n\nUX, ou User Experience (Experiência do Usuário), refere-se à qualidade da interação que as pessoas têm ao utilizar um produto, serviço, aplicativo ou site.
\n\n\n\nNo contexto de reconhecimento de marca, os valores de uma empresa são os princípios e crenças fundamentais que orientam as ações e decisões tomadas.
\n\n\n\nEsse é um termo utilizado para representar as pessoas que acessam o seu site ou plataforma on-line.
\n\n\n\nVisitante único refere-se a uma métrica de análise de tráfego em um site ou plataforma on-line que representa uma pessoa individual, identificada por um único endereço IP ou cookie, que acessou o site durante um período específico, geralmente em um intervalo de tempo, como um dia ou mês.
\n', 'Glossário de Marketing Digital', 'Uma curadoria completa para que você entenda de uma vez por todas, tudo sobre marketing e as melhores estratégias para o seu negócio!', 'publish', 'closed', 'open', '', 'glossario-de-marketing-digital-beatz', '', '', '2023-09-19 11:00:40', '2023-09-19 14:00:40', '', 0, 'https://beatz.com.br/?p=8815', 0, 'post', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (8911, 22, '2023-10-13 18:17:30', '2023-10-13 21:17:30', '\nO Google Search Console é uma ferramenta fundamental para qualquer estratégia de marketing digital bem-sucedida. Ele oferece insights valiosos sobre como o Google vê o seu site, e os usuários interagem com ele nos resultados de pesquisa. Por isso, não basta apenas aplicar essa solução, mas, é preciso ter cautela para analisar e aproveitar todas as informações que a plataforma pode oferecer para a sua empresa.
\n\n\n\nPara te ajudar nessa missão, neste artigo vamos explorar o que é o Google Search Console, suas principais funcionalidades, como utilizá-lo em campanhas de marketing e os benefícios que ele pode proporcionar para a estratégia aplicada no seu negócio.
\n\n\n\nEntão, se você tem dúvidas sobre o assunto, chegou o momento de entender a fundo as vantagens dessa solução e tirar o máximo de proveito da plataforma. Boa leitura!
\n\n\n\nEm primeiro lugar, precisamos entender que o Google Search Console é uma plataforma gratuita, fornecida pelo Google, e que permite aos proprietários de sites monitorar e otimizar o desempenho de seus domínios nos resultados de pesquisa do buscado. Desse modo, entende-se que a ferramenta desempenha um papel crucial na tomada de decisões e definição de estratégias. Mas, para isso, é preciso aproveitá-la ao máximo.
\n\n\n\nAnteriormente conhecido como Google Webmaster Tools, ele oferece informações críticas para melhorar a visibilidade do seu site nos resultados de pesquisa. Com tudo, precisamos entender quais são as suas funcionalidades e os impactos que elas podem causar em uma estratégia. Confira a seguir!
\n\n\n\nEntre as funcionalidades da plataforma, estão algumas que são muito interessantes para a análise de marketing, seja de uma determinada campanha ou o desempenho geral de um site.
\n\n\n\nMas afinal, para que serve o Google Search Console?
\n\n\n\nÉ o que vamos conferir no próximos tópicos. Continue a leitura e saiba mais!
\n\n\n\nO Google Search Console fornece informações detalhadas sobre o desempenho do seu site nos resultados de pesquisa do Google. Dessa forma, você pode acompanhar o número de cliques, impressões, CTR (taxa de cliques) e posição média para as palavras-chave que levam os usuários ao seu site.
\n\n\n\nVocê pode verificar quais páginas do seu site estão indexadas pelo Google e identificar aquelas que não estão. Como sabemos, isso é crucial para garantir que a plataforma de pesquisa esteja ciente de todo o seu conteúdo relevante.
\n\n\n\nPara entender mais sobre o processo de indexação de uma página, você precisa acessar o nosso artigo exclusivo: Enfrentando problemas com indexação de pesquisa do seu site? Confira essas dicas!
\n\n\n\nAlém disso, o Search Console informa, também, sobre problemas técnicos no seu site que podem afetar o posicionamento nos resultados de pesquisa, como erros de rastreamento, páginas não encontradas e muito mais.
\n\n\n\nUm sitemap é um arquivo XML ou HTML que lista todas as páginas e recursos importantes de um site, permitindo que os mecanismos de busca, como o Google, compreendam a estrutura do site e indexem suas páginas de forma mais eficiente. Podemos dizer então, que esse recurso é uma espécie de mapa do site que facilita a navegação para os motores de busca, ajudando-os a encontrar e indexar o conteúdo do site com maior precisão.
\n\n\n\nCom isso em mente, através do Google Search Console, você pode enviar um sitemap para o buscador, o que ajuda o Google a entender melhor a estrutura do seu site e indexar suas páginas de forma mais eficiente. Em nosso artigo \"Sitemap: saiba qual a funcionalidade e qual a razão para aplicá-lo\", você pode compreender melhor esse processo e tirar todas as suas dúvidas sobre ele.
\n\n\n\nA otimização para dispositivos móveis, atualmente, é uma das principais táticas para melhorar os resultados de SEO de um site. Desse modo, se o seu site utiliza páginas AMP (Accelerated Mobile Pages), o Search Console oferece insights sobre o desempenho dessas páginas em dispositivos móveis, ajudando a otimizar a experiência do usuário mobile.
\n\n\n\nAssim como o tópico anterior, outro ponto importante para uma estratégia de SEO, é o link building. Essa é uma estratégia de otimização de mecanismos de busca que envolve a criação deliberada de links de outros sites para o seu site.
\n\n\n\nComo tudo no marketing digital, é preciso monitorar e acompanhar de perto os resultados desse tipo de ferramenta. Através do Google Search Console, você pode verificar quem está vinculando para o seu site e quais páginas estão sendo mais referenciadas. Isso pode ajudar na identificação de oportunidades de construção de links.
\n\n\n\nOk... agora que você sabe as funcionalidades do Google Search Console, precisamos abordar como utilizá-lo em suas campanhas de marketing. Afinal, como dissemos anteriormente, não basta simplesmente aplicá-lo, mas é preciso ter controle sobre as suas vantagens. Assim, fazendo uma análise que seja benéfica para a sua estratégia.
\n\n\n\nConfira os principais passos para começar a usar a plataforma!
\n\n\n\nEm primeiro lugar, precisamos verificar a propriedade do seu site no Search Console. Aliás, isso pode ser feito por meio de um arquivo HTML ou pela configuração de uma meta tag no seu site.
\n\n\n\nAntes de tudo, você precisará fazer login na sua Conta Google. Além disso, certifique-se de usar a conta que está associada ao site que você deseja verificar. Se ainda não tiver uma conta, você pode criá-la gratuitamente.
\n\n\n\nApós fazer login, você será direcionado para o painel principal do Search Console. Clique no botão \"Adicionar uma propriedade\" ou \"Property\" no canto superior esquerdo.
\n\n\n\nO Google Search Console oferece várias opções para verificar a propriedade do seu site. As opções comuns incluem \"Domínio\" (para verificar todo o domínio) e \"Prefixo de URL\" (para verificar subpastas específicas do site). Escolha a opção apropriada para o seu caso e insira o URL do seu site.
\n\n\n\nExistem várias maneiras de verificar a propriedade do seu site. Entre elas, podemos citar:
\n\n\n\n![1](\"https://insiderlatam.com/wp-content/uploads/2023/06/RUNNER-1.jpg\"){kind=link}
![3](\"https://insiderlatam.com/wp-content/uploads/2023/06/RUNNER-3.jpg\"){kind=link}
![4](\"https://insiderlatam.com/wp-content/uploads/2023/06/RUNNER-4.jpg\"){kind=link}
![DOVE: A seat in](\"https://www.clubedecriacao.com.br/wp-content/uploads/2023/06/a-seat-in-the-sun-soko-dove.jpg\"){kind=link}
<head>.Siga as instruções fornecidas pelo método de verificação escolhido. O processo de verificação pode levar alguns minutos ou até mesmo algumas horas para ser concluído.
\n\n\n\nApós concluir o processo de verificação, retorne ao Google Search Console e confirme a verificação clicando no botão \"Verificar\" ou \"Confirmar\".
\n\n\n\nUma vez verificado com sucesso, você terá acesso ao painel de controle do Google Search Console para a propriedade do seu site e poderá começar a explorar os dados e relatórios disponíveis.
\n\n\n\nApós a verificação bem-sucedida, acesse a seção \"desempenho\" no painel do Search Console. Dessa forma, você encontrará informações sobre as palavras-chave que direcionam o tráfego para o seu site, a evolução das impressões e cliques ao longo do tempo e muito mais.
\n\n\n\nAlém das etapas anteriores, é preciso verificar regularmente a seção \"cobertura\" para identificar e corrigir erros de rastreamento, como páginas não encontradas ou bloqueadas por robots.txt. Isso garantirá que o Google indexe todas as páginas relevantes do seu site.
\n\n\n\nUtilize a seção \"links\" para verificar quem está vinculando para o seu site. Isso pode ajudar na identificação de oportunidades de parceria e construção de links.
\n\n\n\nPor fim, se o seu site não estiver otimizado para dispositivos móveis, utilize os relatórios de \"Melhorias de AMP e Mobile\" para fazer aprimoramentos na experiência do usuário móvel.
\n\n\n\n![\"checklist-holográfico-em-cima-de-notebook\"](\"https://beatz.com.br/wp-content/uploads/2023/09/Blog-15-MEIO.png\" "\\"homem")
Como vimos anteriormente, o Google Search Console oferece uma série de benefícios para análise de campanhas de marketing. Entretanto, sabemos que isso pode ir além.
\n\n\n\nEntre as principais vantagens da aplicação desse tipo de plataforma, estão:
\n\n\n\nAo otimizar seu site com base nos dados do Search Console, você pode melhorar a classificação das suas páginas nos resultados de pesquisa, aumentando a visibilidade para o público-alvo.
\n\n\n\nAlém disso, o acesso a dados em tempo real sobre o desempenho do seu site permite que você tome decisões assertivas e faça melhorias contínuas na sua estratégia de marketing.
\n\n\n\nO Search Console ajuda a identificar problemas técnicos que podem afetar negativamente o desempenho do seu site, permitindo que você resolva esses problemas rapidamente.
\n\n\n\nPor fim, você pode descobrir quais palavras-chave estão gerando tráfego para o seu site e ajustar sua estratégia de conteúdo com base nesses insights.
\n\n\n\nO que muitas empresas ainda não sabem, é que a complexidade do Search Console pode ser contornada facilmente com a ajuda de uma agência especializada. A Beatz Marketing Digital, por exemplo, pode estabelecer os melhores processos de análise para garantir que o seu negócio aproveite ao máximo essa plataforma.
\n\n\n\nQuer saber mais sobre nossos serviços? Acesse agora mesmo o nosso site e confira todos os detalhes sobre a metodologia que promete revolucionar a forma que a sua empresa faz marketing. Esperamos por você!
\n\n\n\nMarketing digital, apesar de ser um conceito muito conhecido, ainda possui uma certa complexidade que dificulta o seu entendimento.
\n\n\n\nAfinal, qual a finalidade e as características de uma estratégia de marketing digital? Como ele pode ser aplicado? E quais as suas vantagens?
\n\n\n\nSeja você um profissional da área ou alguém que está pesquisando sobre o assunto, já deve saber sobre a importância das técnicas envolvendo o marketing digital. Então, chegou o momento de se aprofundar e tirar todas as suas dúvidas sobre o assunto!
\n\n\n\nVamos lá?
\n\n\n\nMarketing digital é o conjunto de estratégias e ações de marketing executadas por meio de canais on-line para promover produtos, serviços e marcas. Dessa forma, ele é uma das principais maneiras que as empresas têm para se comunicar com o público de forma direta, personalizada e no momento certo.
\n\n\n\nComo sabemos, o marketing digital é um termo amplo que abrange uma variedade de estratégias e canais. Desse modo, ele não se prende a determinados processos, pois, aproveita todas as vantagens que a internet tem a oferecer.
\n\n\n\nDe acordo com o Philip Kotler, considerado pai do marketing, essa técnica se caracteriza como “o processo social por meio do qual pessoas e grupos de pessoas satisfazem desejos e necessidades com a criação, oferta e livre negociação de produtos e serviços de valor com outros”.
\n\n\n\nAtualmente, torna-se impossível falar de marketing, sem mencionar o papel da internet nesse processo. Afinal, como vimos anteriormente, o público está cada vez mais conectado e realiza tarefas como compras, facilmente de maneira on-line.
\n\n\n\nPor isso, vemos uma imensidão de alternativas para aproveitar as vantagens dos canais digitais como blogs, sites, motores de busca, mídias sociais, e-mail e outros.
\n\n\n\nO conceito de marketing ensinado por Kotler, parte do pressuposto de que essa ferramenta funciona como uma espécie de acordo entre duas partes, num processo naturalmente social.
\n\n\n\nDesse modo, o marketing digital se apoia em detalhes como: cultura, fatores psicológicos, geográficos, jurídicos que, na maioria das vezes, influenciam as pessoas no momento de fechar uma compra.
\n\n\n\nEstamos falando aqui sobre um espaço infinitamente abrangente, com possibilidades igualmente infinitas. É por isso que empresas de diversos segmentos buscam a todo instante as melhores oportunidades dentro desse cenário.
\n\n\n\nDe maneira resumida, pensemos em marketing como o conjunto de estratégias e ações de marketing executadas para promover produtos, serviços e marcas. Adicione a internet nessa somatória, e você terá o marketing digital como principal resultado.
\n\n\n\nOu seja, é o processo de divulgar uma solução através de canais digitais, nos mais variados formatos e também com objetivos que podem ir além da venda. Mas isso, podemos ver mais adiante. Antes de nos aprofundarmos, precisamos entender como o marketing digital se formou e, para isso, precisamos relembrar um pouco de história.
\n\n\n\nO marketing surgiu com a necessidade das empresas de se comunicarem com seus clientes para divulgar seus produtos e serviços. No início, as estratégias de marketing eram bastante simples e baseadas na propaganda. Com o tempo, foi necessário reinventá-las, pois as empresas passaram a se preocupar, também, com a satisfação do cliente e com o relacionamento com o público.
\n\n\n\nPodemos associar a necessidade de meios para divulgação de produtos e soluções, ao desenvolvimento industrial. Afinal, com a alta oferta de bens e serviços, as empresas precisavam se destacar em meio aos concorrentes.
\n\n\n\nOk... é possível até identificar esse tipo de prática durante o século XVIII, mas foi apenas em 1960 que esse conceito tomou forma, através da mala direta e também de técnicas de telemarketing.
\n\n\n\nEntre os anos 1970 e 1990, presenciamos, então, o avanço da tecnologia e o surgimento da Web 1.0, que estabelecia um processo de comunicação de mão única, ainda muito rudimentar. Foi nesse período que vivenciamos o surgimento do que hoje conhecemos como o maior buscador da atualidade, o Google.
\n\n\n\nCom os computadores se tornando mais comuns e a presença de um público fiel se expandindo de maneira rápida, não demorou muito para que o termo marketing digital começasse a ser utilizado.
\n\n\n\nPara se ter uma ideia, em 1993, quando o primeiro anúncio clicável foi publicado, a internet possuía cerca de 130 sites. Algo que está há anos-luz de distância da experiência que temos hoje, com conteúdos sendo gerados a cada segundo.
\n\n\n\nCom o surgimento do que conhecemos hoje como marketing digital, ao final dos anos 2000, a internet já possuía cerca de 17 milhões de sites. Atualmente, fica quase impossível determinar esse número com exatidão, afinal, ele pode mudar em questão de segundos.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/10/Linha-do-tempo_Blog-16_MKT-digital-4-03-1024x576.png\")
Falamos até o momento, sobre o marketing realizado através de mídias digitais. Mas, não podemos esquecer da influência que essas estratégias podem exercer dentro da internet.
\n\n\n\nDesse modo, muitos dos conceitos que sugiram com o desenvolvimento de técnicas específicas, foram se aprimorando e sendo adaptados para o meio digital.
\n\n\n\nUm deles, que você deve conhecer, é o 4Ps do marketing. Vamos relembrar esse conceito?
\n\n\n\nComo sabemos, os 4 Ps do marketing são conceitos fundamentais que representam os elementos essenciais de uma estratégia de marketing, tanto no ambiente digital quanto fora dele.
\n\n\n\nProduto (Product): refere-se ao próprio produto ou serviço que uma empresa oferece. Isso inclui a qualidade, o design, funcionalidades, embalagem e todas as características que tornam o produto ou serviço atraente para os clientes.
\n\n\n\nPreço (Price): envolve a determinação do preço, pelo qual o produto ou serviço será vendido aos consumidores. Isso inclui estratégias, descontos, promoções e, como o preço se compara com o da concorrência.
\n\n\n\nDistribuição (Place): conhecido aqui no Brasil como “praça”, trata-se da forma como o produto ou serviço chega aos consumidores. Isso envolve a seleção de canais de distribuição, logística, armazenamento e todos os aspectos relacionados à disponibilidade do produto no mercado.
\n\n\n\nPromoção (Promotion): refere-se às atividades de marketing usadas para promover o produto ou serviço. Ou seja, a publicidade, promoções de vendas, relações públicas, marketing digital, eventos, entre outros, destinados a informar, persuadir e convencer os consumidores a comprarem.
\n\n\n\nCom o tempo, vimos o desenvolvimento dos processos envolvendo a venda de uma solução. Desse modo, a evolução desse conceito se tornou inevitável. Hoje, já falamos em 8 Ps do marketing, que abordam termos como: pessoas, processos, posicionamento e performance.
\n\n\n\nComo toda a nova estratégia, existem conceitos que fazem parte da rotina dos profissionais que a aplicam. Isso não seria diferente no marketing digital.
\n\n\n\nEntão, vamos entender um pouco mais sobre os processos de criação de uma estratégia de marketing digital, através da etimologia base para essas técnicas.
\n\n\n\nPara falar com um público específico, principalmente com as opções de segmentação da internet, precisamos de uma representação fictícia desse cliente, com base em dados demográficos e comportamentais. Esse é o papel da persona em uma campanha de marketing.
\n\n\n\nOs leads são indivíduos ou empresas que demonstraram interesse em um produto ou serviço, muitas vezes fornecendo suas informações de contato. Essa é uma etapa fundamental para o processo de vendas, pois, é nesse momento que você identifica as possibilidades de negócio para a sua empresa.
\n\n\n\n![\"ilustracao-de-personagem-masculino-usando-ima\"](\"https://beatz.com.br/wp-content/uploads/2023/10/Blog-16-MEIO.png\" "\\"personagem")
Para entender melhor o assunto, você pode conferir um pouco mais sobre a estratégia para conversão de leads através do marketing digital que utilizamos aqui na Beatz.
\n\n\n\nO funil de vendas, é um termo que indica o processo pelo qual um cliente em potencial passa, desde o conhecimento da marca até a finalização da compra. Desse modo, através de técnicas específicas para definição do funil de vendas, você pode mapear a jornada que os seus visitantes e leads percorrem através da sua campanha de marketing digital.
\n\n\n\nVocê, com certeza, já se deparou com uma Landing Page enquanto navegava pela internet. Essa, é uma página na web, projetada especificamente para receber visitantes e direcioná-los para uma ação específica, como preencher um formulário ou fazer uma compra.
\n\n\n\nPara isso, em geral, ela oferece um determinado item, sendo ele um material valioso ou a possibilidade de um contato, em troca de informações para que esse visitante seja inserido em uma lista de leads.
\n\n\n\nO SEO (Search Engine Optimization) é um conjunto de práticas para melhorar a visibilidade de um site nos resultados dos mecanismos de busca. Com ele, podemos atribuir características que favoreçam o ranqueamento de determinada página nos principais buscadores.
\n\n\n\nÉ através de estratégias coerentes de SEO, que você pode conquistar as primeiras páginas de resultados do Google, ou de qualquer outro buscador na internet.
\n\n\n\nCRM (Customer Relationship Management – Gestão de Relacionamento com o Cliente) é um conjunto de estratégias, processos e tecnologias que as empresas utilizam para gerenciar e melhorar o relacionamento com seus clientes. Isso envolve a coleta, análise e uso de dados para entender as necessidades dos clientes, oferecer um atendimento mais personalizado e, em última instância, fortalecer a fidelização e a satisfação do cliente.
\n\n\n\nUm fluxo de nutrição, no contexto do marketing digital, é uma sequência automatizada de mensagens ou conteúdo direcionado a um grupo específico de leads ou contatos com o objetivo de nutri-los ao longo do ciclo de compra.
\n\n\n\nDe fato, se você acompanhou o nosso artigo até aqui, sabe que o marketing on-line trouxe uma infinidade de soluções para os impasses que surgiram no processo de propagar uma ideia, um produto ou um serviço.
\n\n\n\nCom certeza, alguns desses benefícios se destacam ao pensarmos em uma estratégia de marketing que tem como principal veículo o meio digital. Afinal, essa é uma área com muitas nuances e informações sobre consumo e comportamento.
\n\n\n\nPensando nisso, separamos algumas das principais vantagens para se apostar em estratégias de marketing digital. Confira a seguir!
\n\n\n\nFalamos anteriormente, sobre o advento da Web 1.0. Nesse período, a principal característica da internet estava na comunicação de mão única. Mas, um dos principais fatores que resultou no avanço da internet para uso pessoal e posteriormente para o marketing, foi a interatividade.
\n\n\n\nDesse modo, entramos no que conhecemos como Web 2.0, que promovia uma via de mão dupla para a comunicação entre anunciantes e consumidores. Além disso, com o tempo, o processo evolutivo da internet aprimorou a interatividade. Sendo esse, um dos principais recursos para marcas engajarem o seu público e para os consumidores terem voz ativa no crescimento de uma empresa.
\n\n\n\nSem sombra de dúvidas, algo que está ao lado de qualquer profissional de marketing são informações de qualidade. A internet é um espaço preparado para te entregar tudo o que você precisa para analisar suas estratégias e melhorá-las através do embasamento em informações de confiança.
\n\n\n\nAo pensar em um espaço com tantas pessoas conectadas, com certeza, você pensa na quantidade de consumidores que a sua empresa pode alcançar, certo?
\n\n\n\nBom... esse é um pensamento válido, mas, não podemos esquecer do real benefício do marketing digital. Nesse caso, a segmentação. Da mesma forma que a web pode proporcionar uma infinidade de métricas para acompanhamento de resultados, ela também pode te dar direcionamento.
\n\n\n\nLembra quando falamos sobre persona? Isso é essencial para que a pessoa certa chegue até você, o que só é possível através de informações concretas e uma definição de público-alvo coerente para a sua solução.
\n\n\n\nUm dos pontos a serem definidos ao pensarmos sobre marketing digital, é o seu objetivo com uma campanha. Nem tudo vai ser sobre gerar vendas. Você também pode preparar o terreno para que a sua empresa monte acampamento nessa imensidão que é a internet.
\n\n\n\nÉ por isso que, campanhas de branding no espaço digital fazem tanto sucesso. Mas, para você que pensa em vendas e resultados concretos, pode ficar tranquilo, porque o marketing digital também é para você. Uma prova disso, são os cases da Beatz Marketing Digital. Através de estratégias focadas em resultados, conseguimos entregar aumentos de conversão de leads, usuários e oportunidades qualificadas para todos os nossos clientes.
\n\n\n\nPara conferir mais detalhes, você pode acessar a nossa página de cases e ficar por dentro de tudo que produzimos por aqui!
\n\n\n\nEssa campanha da marca de absorventes Always foi lançada em 2014 e se tornou um sucesso mundial por abordar um tema delicado e importante: o empoderamento feminino. O vídeo da campanha, que mostra meninas e mulheres de diferentes idades e culturas fazendo atividades cotidianas, foi visto mais de 100 milhões de vezes no YouTube.
\n\n\n\nA campanha foi um sucesso porque:
\n\n\n\nEssa campanha da empresa de transporte público Metro Trains, da Austrália, foi lançada em 2012 para conscientizar as pessoas sobre os perigos de andar na linha do trem. O vídeo da campanha, que mostra personagens fofos e engraçados morrendo de maneiras estúpidas, foi visto mais de 1,8 bilhão de vezes no YouTube.
\n\n\n\nA campanha foi um sucesso porque:
\n\n\n\nEssa campanha da marca de produtos de beleza Dove foi lançada em 2013 para promover a aceitação da beleza natural. O vídeo da campanha, que mostra mulheres sendo desenhadas por um artista forense antes e depois de serem maquiadas, foi visto mais de 600 milhões de vezes no YouTube.
\n\n\n\nA campanha foi um sucesso porque:
\n\n\n\nVemos então que, em todas as campanhas as empresas aproveitaram os recursos que a internet tem a oferecer, e engajaram o público certo para gerar reconhecimento de marca e, consequentemente, maior procura por seus produtos e/ou serviços.
\n\n\n\nOutra empresa que se destaca quando o assunto é usar a internet para fazer marketing, é a Netflix. Em todo o seu processo de desenvolvimento, o digital sempre foi o cerne do que construiu a empresa, então, nada mais justo do que entender os grandes feitos de marketing que eles estão fazendo até os dias de hoje!
\n\n\n\nComo vimos no início desse artigo, o marketing digital se forma a partir de um conjunto de estratégias voltadas para a promoção de uma ideia, produto ou serviço, através dos meios digitais.
\n\n\n\nMas, quais são essas estratégias? Separamos as principais por aqui, para que você entenda melhor como o marketing digital é aplicado na prática.
\n\n\n\nEssa é uma estratégia de marketing que visa atrair clientes em potencial para uma empresa, por meio da criação e distribuição de conteúdo relevante e valioso. O objetivo, é que os clientes em potencial encontrem a empresa de forma natural, sem que eles precisem interromper sua jornada de compra. Desse modo, se diferenciando das técnicas, muitas vezes intrusivas, do marketing tradicional.
\n\n\n\nO marketing de conteúdo, é uma parte fundamental do inbound marketing. Ele consiste na criação e distribuição de conteúdo de alta qualidade, que seja relevante para o público-alvo da empresa. O conteúdo pode ser de diferentes formatos, como artigos, vídeos, e-books, infográficos, entre outros materiais.
\n\n\n\nComo vimos anteriormente, SEO significa Search Engine Optimization, ou Otimização para Mecanismos de Busca, e trata-se do conjunto de técnicas e estratégias que visam melhorar o posicionamento de um site nos resultados dos mecanismos de busca, como o Google.
\n\n\n\nO SEO é uma parte fundamental do marketing digital, pois ajuda a aumentar o tráfego orgânico do site, ou seja, das pessoas que encontraram a sua página nos resultados de busca, sem que a empresa tenha pago por isso.
\n\n\n\nExistem algumas práticas positivas que podem auxiliar você nessa jornada, para alcançar a primeira página de resultados do Google. Entre elas, podemos citar:
\n\n\n\nVocê pode aprender tudo sobre SEO através dos artigos que publicamos aqui no blog. Temos Guias Completos para te ajudar a entender melhor esse processo!
\n\n\n\nMarketing intelligence, também conhecido como inteligência de mercado, é o processo de coleta, análise e interpretação de dados relevantes para o marketing de uma empresa. O objetivo do marketing intelligence é fornecer informações que ajudem as empresas a tomarem decisões de marketing mais assertivas.
\n\n\n\nTrust Marketing, ou Marketing de Confiança, é uma estratégia data driven marketing, desenvolvida pela Beatz Marketing Digital e focada na Jornada de Compras do Cliente. Dessa forma, ele tem como objetivo gerar confiança (autoridade) antes de demonstrar a oferta comercial. Para isso, utiliza ferramentas de branding, marketing de conteúdo, SEO, tráfego pago, automação e redes sociais para atrair, se relacionar e vender.
\n\n\n\nA criatividade e a técnica devem sempre caminhar juntas quando o assunto é marketing. Por isso, não podemos deixar de considerar o aumento do nosso repertório no processo de definição de uma estratégia. Da mesma forma que analisamos algumas das peças de sucesso, criadas por empresas que colheram ótimos resultados através do marketing digital, precisamos expandir isso.
\n\n\n\nPor isso, trouxemos algumas dicas que podem te ajudar a entender mais, como o marketing pode fortalecer uma empresa e fazer com que ela cresça e se destaque no mercado. Confira e aproveite para atualizar as suas listas!
\n\n\n\nDescubra os tramites da criação do Facebook, uma das empresas de tecnologia mais bem-sucedidas do mundo e os impasses que estavam por trás do que se tornou uma das maiores ferramentas de marketing da história.
\n\n\n\nÓtima chance para conhecer o fundador de uma das marcas mais conhecidas do mercado, a Apple.
\n\n\n\nConheça a história de Jordan Belfort, corretor da bolsa de valores que se tornou um dos homens mais ricos do mundo, através da venda persuasiva. Apesar de contraditórios, seus métodos mostram que conhecer o público pode te levar a níveis inimagináveis.
\n\n\n\nO longa conta a história de Andrea Sachs, uma jovem jornalista que começa a trabalhar como assistente de Miranda Priestly, editora da revista de moda Runway. Nessa obra podemos analisar os bastidores de um dos maiores cenários que se apodera do marketing para se destacar e dominar o mercado, o mundo da moda.
\n\n\n\nDe Cláudio Torres, esse é um livro completo sobre marketing digital, que aborda as principais estratégias e ferramentas para aplicação efetiva de uma campanha para a sua empresa.
\n\n\n\nSeth Godin fala sobre a importância da criação de conteúdo relevante e valioso para atrair clientes. Como vimos, esse é um passo fundamental no processo de implantação de uma estratégia de marketing digital.
\n\n\n\nDescubra o que Gabriel Weinberg e Justin Mares, fundadores de startups de sucesso, pensam sobre marketing digital, em um livro que ensina como construir um negócio de sucesso.
\n\n\n\nJá falamos sobre Philip Kotler, e não poderíamos deixar de comentar seu livro sobre o marketing do futuro, que se concentra em criar relacionamentos com os clientes.
\n\n\n\nCom esse artigo você pode até saber tudo sobre marketing digital, mas, nada impede que a sua empresa comece com o pé direito, com a ajuda de uma agência com metodologia própria e anos de experiência em entregar resultados satisfatórios para inúmeros segmentos. Fale agora mesmo com a nossa equipe e veja como a Beatz pode ajudar sua empresa a crescer e se destacar entre os concorrentes!
Três letras estão moldando a forma como produzimos conteúdo para a internet. Apenas três letras ditam quais são as melhores práticas para a criação de uma página na web, assim como, os erros que podemos cometer no caminho. O SEO (Search Engine Opitimization), ou Otimização para Mecanismos de Busca, é o conjunto de diretrizes para produção de conteúdos com potencial de ranqueamento nas SERPs, ou seja, nas páginas de resultados dos buscadores.
\n\n\n\nDesse modo, entender a fundo todas as nuances desse tipo de ferramenta é a chave para despertar o potencial que a sua empresa pode desenvolver. Afinal, como vimos em outros artigos, a internet é um campo aberto com muito espaço a ser conquistado, e você pode fazer isso com as táticas certas.
\n\n\n\nPensando nisso, esse tema não poderia passar despercebido. Foi por isso que trouxemos todos os detalhes que você precisa saber sobre SEO e as melhores dicas para começar a aplicar em suas produções. Então, vamos lá!
\n\n\n\nIndependente do segmento, todas as empresas que apostam na criação de um site, têm um objetivo em comum: alcançar cada vez mais pessoas. Trocamos o antigo cartão de visitas por um site estruturado, capaz de levar um visitante em uma jornada de aprendizado sobre nossa empresa. Mas, com a popularidade, chegou também a concorrência, e manter o seu site no topo das pesquisas é algo que, com certeza você quer conquistar.
\n\n\n\nPara entender de fato o que é SEO, pense no Google (ou em qualquer outro buscador on-line) como uma grande biblioteca. Sem sombra de dúvidas, a quantidade de conteúdo publicado diariamente é infinitamente extensa, por isso, é necessário uma forma de organizar esse material. Além disso, o \"bibliotecário\" deve definir o que é coerente com a pesquisa feita pelo usuário e o que não é, evitando que ele se frustre com uma determinada resposta para a sua pergunta. Desse modo, se o seu conteúdo é pensado para uma determinada persona, você quer que ele seja mostrado como a melhor resposta para o que ela está pesquisando, certo?
\n\n\n\n![\"SEO-escrito-colorido-com-cores-do-Google\"](\"https://beatz.com.br/wp-content/uploads/2023/10/Blog-17-MEIO.png\" "\\"SEO")
É então que entra o SEO, e sem muitos rodeios para explicar o seu significado, essa é uma técnica de otimização para os motores de busca, um conjunto de regras que impactam os algoritmos das plataformas de pesquisa e determinam o ranking de uma página para determinada palavra-chave.
\n\n\n\nSe ainda não ficou claro, tenha calma. Pois, ainda temos muito o que conversar sobre SEO e você não vai sair deste artigo sem entender de uma vez por todas, tudo sobre o assunto.
\n\n\n\nO SEO, ou Search Engine Optimization, surgiu na década de 1990, com o desenvolvimento dos primeiros mecanismos de busca. Na época, as plataformas eram baseadas em algoritmos simples, que se mantinham em foco, principalmente na relevância do conteúdo das páginas para as palavras-chave pesquisadas. A primeira vez que o mencionaram, foi em 1997 no livro Net Results, escrito por Bob Heyman, Leland Harden e Rick Bruner.
\n\n\n\nCom o aumento do número de páginas na internet, os mecanismos de busca começaram a desenvolver algoritmos mais complexos, que levavam em consideração uma série de fatores para determinar o posicionamento de um site nas SERPs. Entre esses fatores, podemos citar alguns, como:
\n\n\n\nAtravés do desenvolvimento desses algoritmos, surgiu a necessidade de estabelecer estratégias e técnicas para melhorar o posicionamento de um site nos resultados de busca. Essas estratégias e técnicas são conhecidas como SEO, como vimos anteriormente.
\n\n\n\nNo início, o SEO era uma estratégia relativamente simples, que se baseava, principalmente, na aplicação de palavras-chave no conteúdo do site. Com o tempo, a complexidade foi aumentando, envolvendo assim, uma série de fatores, incluindo a qualidade do conteúdo e a estrutura do site.
\n\n\n\nDesde o surgimento da internet, sabemos que as big techs trabalham dia após dia para otimizar ainda mais a experiência de usuários e marcas que utilizam esse tipo de serviço. É por isso que vemos a todo instante uma atualização que promete mudar o modo como usamos a internet. A prova disso, são as IAs dos últimos anos.
\n\n\n\nMas, esse histórico de atualização já vem de muito tempo, e muitas delas partiram do Google. Por mais que tentemos expandir a discussão do termo SEO, não tem como falar sobre o tema, sem mencionar o papel da gigante tecnológica nesse processo. Afinal, a empresa lutou para combater o que conhecemos como BlackHat, que é um termo utilizado para se referir a práticas prejudiciais de publicação de um site.
\n\n\n\nDesse modo, ao longo do seu crescimento, o Google teve que pensar em diversos fatores que poderiam contribuir para que tudo o que estivesse no topo dos resultados, fossem conteúdos relevantes e condizentes com as pesquisas feitas.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/10/Linha-do-tempo_Blog-18_SEO-02-1024x576.png\")
O Helpful Content é um conceito que foi introduzido pelo Google em 2022 e determina a necessidade de produzir conteúdos uteis para que sejam ranqueados. Dessa forma, ele representa o conteúdo que é útil para os usuários, ou seja, que atende as suas necessidades e expectativas. Além disso, a plataforma de pesquisa está dando cada vez mais importância a esse termo. Pois, acredita que ele é o tipo de conteúdo que os usuários estão procurando nos resultados de uma busca.
\n\n\n\nO Google utiliza uma série de fatores para determinar se um conteúdo é útil, incluindo:
\n\n\n\nOs sites que produzem conteúdo baseado nesses fatores têm mais chances de serem bem ranqueados nos resultados de pesquisa do Google. Isso porque, a plataforma quer fornecer aos usuários os resultados de pesquisa mais relevantes e úteis possíveis.
\n\n\n\nComo vimos anteriormente, existe um caminho muito longo e complexo para chegarmos ao que conhecemos hoje como SEO. Desse modo, para que uma estratégia seja bem-sucedida, é importante analisar uma série de fatores. Para isso, temos profissionais especialistas e dedicados em entender todas as vertentes e pontos de impacto em uma estratégia de SEO.
\n\n\n\nAs diretrizes para otimização podem ser divididas em duas categorias. Sendo elas:
\n\n\n\nÉ tudo aquilo que pode ser modificado internamente, ou seja:
\n\n\n\nSEO off-page
\n\n\n\nJá os elementos off-page, como o próprio nome sugere, são relacionados a fatores externos que podem impactar o seu site. Entre eles, podemos citar:
\n\n\n\nUma das principais vantagens de se trabalhar com marketing digital, é a infinidade de ferramentas que estão a sua disposição, prontas para te ajudar em todos os processos envolvendo estratégias como a de SEO. De fato, falar sobre essas técnicas e não revelar o caminho para alcançar o sucesso, estaríamos finalizando este artigo da maneira errada.
\n\n\n\nPor isso, você vai ver a seguir, algumas das melhores ferramentas que podem fazer a diferença no seu dia a dia. Confira!
\n\n\n\nFalando sobre SEO, o Google hora ou outra dá as caras. Dessa vez, ele aparece com o Google Search Console. Essa, é uma ferramenta gratuita que fornece informações sobre o desempenho do seu site nos resultados de busca do Google. Ter um norte no processo de análise é fundamental, por isso, contar com dados de como o principal buscador da internet enxerga o seu site, é a chave para um futuro promissor para o ranqueamento das suas páginas.
\n\n\n\nPensando em direcionamento, você pode conversar com qualquer redator que ele, com certeza, vai falar sobre o Yoast SEO. Esse um plugin gratuito para WordPress que ajuda a otimizar o seu site para SEO. Para isso, ele indica, enquanto você escreve, se o seu conteúdo atende aos principais fatores de ranqueamento, ou seja, aqueles que vimos anteriormente.
\n\n\n\nOutra ferramenta indispensável é o SEMrush. Ao contrário das anteriores, essa é uma opção paga que oferece uma série de recursos para SEO, incluindo análise de backlinks e monitoramento de palavras-chave. Você, provavelmente, vai usar muito para a pesquisa de palavras-chave para a sua estratégia. Pois, a plataforma indica diversas informações relevantes para essa escolha, como: volume de pesquisa com aquele termo, dificuldade de ranqueamento baseado na autoridade dos sites que ranqueiam com ela, entre outros inúmeros fatores.
\n\n\n\nPara te ajudar com essa pesquisa, vou deixar um e-book gratuito com tudo que você precisa saber para pesquisar as melhores palavras-chave para a sua estratégia de SEO. Baixe agora mesmo gratuitamente!
\n\n\n\nEspero que tenha gostado do conteúdo. Não se esqueça que você encontra muitos artigos como esse em nosso blog. De marketing a tendências do segmento, trazemos tudo em primeira mão para te manter informado!
\n', 'SEO: o que é, como aplicar e analisar, e quais as principais vantagens para o seu site', 'Confira tudo o que você precisa saber sobre Search Engine Console', 'publish', 'closed', 'open', '', 'tudo-sobre-seo', '', 'https://beatz.com.br/blog/guia-de-seo-para-site/\nhttps://beatz.com.br/blog/dicas-para-pesquisa-de-palavra-chave/', '2023-10-31 15:06:54', '2023-10-31 18:06:54', '', 0, 'https://beatz.com.br/?p=8945', 0, 'post', '', 0), (8951, 22, '2023-11-03 15:46:26', '2023-11-03 18:46:26', '\nSerá que o caminho trilhado pelo seu cliente é algo importante para os processos da sua empresa? De fato, saber como ele entra no seu funil de vendas, se comporta e as possibilidades de fazer com que se torne um cliente, pode te ajudar a tomar decisões mais assertivas.
\n\n\n\nMas afinal, o que é um funil de vendas e qual a sua verdadeira finalidade nos processos envolvendo o marketing digital? Essa é uma pergunta que está entre profissionais e iniciantes na área, por isso, vamos falar hoje sobre essa ferramenta tão importante para o desenvolvimento do seu negócio.
\n\n\n\nEntão, se você tem dúvidas sobre o assunto, chegou o momento de sanar todas elas! Vamos nessa?
\n\n\n\nVocê está inserido em um funil de vendas neste exato momento. É isso mesmo, pois, lendo este texto você, provavelmente, vai adentrar em nosso funil de vendas, seja em busca de mais informação sobre o assunto, ou à procura de uma determinada solução.
\n\n\n\nEssa é uma prática muito comum quando falamos de marketing digital. É preciso prever possíveis movimentos em uma estratégia, e com isso determinar os passos para que o seu lead avance no conteúdo. Mas, vamos começar do princípio.
\n\n\n\nO funil de vendas, em marketing digital, é caracterizado por uma sucessão de etapas com objetivos específicos dentro da sua estratégia. Em geral, recebe uma representação visual e, como dito anteriormente, pode ser dividido para atender melhor aos requisitos de uma campanha.
\n\n\n\nDe modo abrangente, o funil de vendas pode conter:
\n\n\n\nQuando pensamos em um funil, o formato já pode nos indicar muito sobre o porquê dele ser aplicado no marketing digital. Na primeira etapa, onde temos a área mais ampla de um funil, nos concentramos na atração de usuários e visitantes para o seu site.
\n\n\n\nPara isso, é preciso trabalhar conteúdos com alto poder de atração e, apesar de não dispensarmos o papel de uma persona e um público-alvo, a estratégia deve ser abrangente. Assim, \"afunilando\" a maior quantidade de pessoas possível, até que restem os mais interessados e propícios a adquirir a sua solução.
\n\n\n\nA partir do momento que você já tem um número expressivo de visitantes, chegou o momento de filtrá-los e descobrir quem realmente quer avançar no funil de vendas. Chegou o momento da conversão.
\n\n\n\nEm etapas como essa, o principal trabalho que temos é o de transformar visitantes em leads. Ou seja, precisamos de informações para que a comunicação se torne cada vez mais pessoal e efetiva. Em uma estratégia de conteúdo, por exemplo, investimos na oferta de materiais ricos, ou seja, aqueles que são tão interessantes que precisam de algo em troca para garantir o acesso, como os dados de contato.
\n\n\n\nAssim como as demais etapas, quando falamos em qualificação, estamos pensando em uma nova forma de reter apenas aqueles que estão realmente interessados no seu produto/solução. Nesta etapa, o objetivo é avaliar se as oportunidades de venda são mesmo qualificadas para a empresa.
\n\n\n\nIsso pode ser feito por meio de uma entrevista, uma apresentação, ou um teste. Bem como, através da confirmação entre as informações do seu cliente ideal com aquelas obtidas neste processo.
\n\n\n\nDepois de tudo isso, chegou o a hora de finalizar a sua venda, ou seja, é o momento das negociações e apresentação das soluções para aqueles leads que você qualificou por todo esse processo. Nesta etapa você pode ter a certeza de que eles estão prontos para comprar o seu produto — só estão esperando pelo momento certo.
\n\n\n\nMuitos acreditam que a venda é o último passo do funil de vendas, mas, esse é um pensamento errôneo. Afinal, é preciso garantir um cliente e não apenas uma venda.
\n\n\n\nSe o cliente teve uma boa experiência é provável que ele volte a comprar, mas você precisar deixá-lo ciente de que a sua empresa está preparada para atendê-lo.
\n\n\n\nEntendemos na Beatz, que esse processo pode ser ainda mais simplificado. Afinal, os procedimentos que envolvem a conversão e a qualificação, exigem uma comunicação ativa entre público e empresa. Desse modo, dedicamos essas etapas ao relacionamento com os leads, potencializando a chance de conversão e confiança na marca e, efetivamente, contribuindo com a venda.
\n\n\n\nAssim, o funil de vendas da Beatz pode ser representado dessa forma:
\n\n\n\n![\"funil-de-vendas-utilizado-pela-agencia-Beatz\"](\"https://beatz.com.br/wp-content/uploads/2023/10/Funil-de-vendas_Blog-19-1024x576.png\" "\\"funil")
Agora que você já sabe o que é um funil de vendas, precisamos entender como aplicá-lo no marketing. Separamos algumas dicas que podem te ajudar a implementar essa solução em suas estratégias. Aproveite!
\n\n\n\nO primeiro passo é definir os objetivos do funil de vendas. Como vimos anteriormente, um funil de vendas pode ser adaptado para os seus objetivos, por isso, é importante ter em mente qual a sua intensão ao definí-lo. O que a empresa espera alcançar com ele? Aumentar as vendas? Melhorar a eficiência? Aumentar a satisfação do cliente?
\n\n\n\nAssim como qualquer passo no marketing digital, é importante identificar o público-alvo do funil de vendas. Ou seja, descubra quem são as pessoas que a empresa está tentando atingir e quais são as suas necessidades e interesses.
\n\n\n\nQual é o caminho que o seu visitante tem que percorrer para se tornar um cliente? É isso que você deve fazer ao mapear a jornada de compra da sua empresa. Defina tudo que ele deve fazer até se fechar um contrato ou comprar um produto. Assim, você já pode imaginar quais são as etapas do seu funil de vendas em marketing digital.
\n\n\n\nExiste uma forma de agir e uma técnica certa para cada etapa. Como vimos anteriormente, existem inúmeros processos que podem ser aplicados no decorrer do funil.
\n\n\n\nPor isso, é importante determinar a melhor estratégia para cada situação. Conteúdo, landing page, e-mail marketing, portanto, chegou o momento de escolher as melhores etapas para as diferentes fases do funil.
\n\n\n\nPor fim, é importante acompanhar e medir os resultados do funil de vendas para identificar o que está funcionando e o que precisa ser melhorado. Desse modo, potencializando a sua estratégia, o seu funil de vendas e, consequentemente, os seus resultados.
\n\n\n\nAntes de ir embora, você ainda pode aprender muito mais sobre funil de vendas. O blog da Beatz está recheado de conteúdos que vão mostrar tudo que você precisa saber para potencializar as suas estratégias e campanhas. Além disso, você ainda pode conferir o Beatz Podcast. Todas as terças-feiras, às 09h30, estamos lá no nosso canal oficial do YouTube.
\n\n\n\nJá imaginou o quão incrível seria, se para conquistar uma base sólida de visitantes, você não precisasse investir em tráfego? Bom... sabemos que para os nossos resultados serem satisfatórios o investimento é algo necessário. Obviamente, tudo dentro de parâmetros pré-estabelecidos. Mas, existe uma forma de garantir que os visitantes cheguem ao seu site sem a necessidade de investimento em anúncio, por exemplo. Isso é o que chamamos de tráfego orgânico.
\n\n\n\nMas, como podemos fazer isso?
\n\n\n\nAssim como qualquer outra pergunta relacionada a resultados, esse é um questionamento muito comum em nosso segmento. Afinal, o tráfego orgânico permite que você alcance suas metas, sem a necessidade de grandes investimentos em anúncios pagos.
\n\n\n\nAlém disso, o foco nesse tipo de visitante, ainda proporciona uma qualidade superior dos leads gerados. Isso porque, em geral, eles se atraem pelo seu conteúdo de forma \"orgânica\" sem, necessariamente, precisar convencê-los disso.
\n\n\n\nNo entanto, a conquista de tráfego orgânico não é uma tarefa fácil. Pois, a concorrência na internet é cada vez mais acirrada e os mecanismos de busca estão, constantemente, atualizando seus algoritmos.
\n\n\n\nAdemais, os buscadores utilizam diferentes critérios para classificar o conteúdo, o que torna difícil prever como o seu site será avaliado e, por fim, como atrair tráfego orgânico.
\n\n\n\nDe fato, essa é uma tarefa complicada, entretanto, aqui na Beatz acreditamos que, com estratégia e planejamento, nada é impossível. Realmente, conquistar tráfego orgânico e de qualidade, exige esforço, estudo e dedicação. Por isso, algumas dicas são sempre bem-vindas.
\n\n\n\nEntão, se prepare! Pois, hoje vamos contar tudo que você precisa saber sobre tráfego orgânico, as razões para a sua empresa investir tempo nessa tarefa e como fazer isso. Tenha uma boa leitura!
\n\n\n\nTodas as visitas que um determinado site recebe, independente da origem, são chamadas de tráfego. Desse modo, tráfego orgânico são todos os visitantes que chegam ao seu blog de maneira espontânea, sem que você tenha que investir para alcançá-los.
\n\n\n\nDessa forma, podemos afirmar que tráfego orgânico é o resultado conquistado sem investimento em anúncios. Isso não significa que inexistem custos quanto a adição de estratégias para estimular essa métrica. Afinal, esse processo demanda tempo e ocorrem gastos com a produção de conteúdo, por exemplo.
\n\n\n\nMas, qual a razão para ser considerado valioso? Pelo simples motivo de ser conquistado naturalmente, através de estratégias de SEO e marketing de conteúdo. Isso significa que você precisa apenas esperar pelos leads?
\n\n\n\nBom, não é bem assim... você ainda precisa trabalhar para melhorar o seu ranqueamento nos mecanismos de busca de forma a atrair tráfego orgânico. Isso exige estratégia e dedicação, ou seja, tempo.
\n\n\n\nPorém, a sua principal vantagem é que, esse investimento é feito apenas uma vez, e pode trazer retorno por muito tempo.
\n\n\n\nAssim, se pensarmos numa estratégia de blog, um artigo publicado hoje pode custar dinheiro e demorar um pouco para entregar um retorno significativo. Mas, daqui a um ano você ainda colherá frutos com esse mesmo conteúdo.
\n\n\n\nPara além do tráfego orgânico, existem ainda mais formas de se dividir o tráfego do seu site, e entendê-las é fundamental para determinar os próximos passos de uma estratégia de marketing digital. Por isso, vamos falar sobre os diferentes tipos de tráfego. Confira a seguir!
\n\n\n\nComo vimos anteriormente, não é apenas de tráfego orgânico que uma estratégia de marketing é formada. De maneira resumida, a origem de um visitante pode ser dividida entre orgânica e paga. Mas dentro disso, podemos ampliar a discussão.
\n\n\n\nSe aprofundar nesse tema, pode dar uma perspectiva melhor sobre como os visitantes do seu site chegam até você, e quais são as portas de entrada para o seu site. Então, além do tráfego orgânico, você ainda pode se deparar com os seguintes tráfegos:
\n\n\n\nDentre esses, podemos classificar como orgânicos, o tráfego direto, social e o de referência. Afinal, na maioria dos casos não há a necessidade de investir em anúncios para conquistar visitante através desses canais.
\n\n\n\nAté o momento, você já pode perceber que o tráfego orgânico é o queridinho de muitas empresas. Mas, você precisa entender o porquê de ele ser tão almejado. Afinal, existem vantagens singulares em estratégias que têm como finalidade aumentar o número de visitantes espontâneos.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/10/Blog-19-MEIO.png\")
Desse modo, podemos dizer que o tráfego orgânico é importante por diversos motivos, incluindo:
\n\n\n\nNa prática, sabemos que o investimento em estratégias de marketing que visam o aumento de tráfego orgânico, proporcionam diversas vantagens para o posicionamento da sua empresa. Por isso, vemos o interesse dos diversos profissionais que apostam nesse tipo de campanha.
\n\n\n\nMas, estudos apontam que uma estratégia de conteúdo bem estruturada para mídias sociais, blog e, até mesmo, ferramentas de vendas, está no top 1 de fatores que impactam no ROI. Além disso, a pesquisa realizada pela HubSpot diz que, entre as principais métricas a serem analisadas, está o engajamento.
\n\n\n\nOu seja, o tráfego orgânico não só, é extremamente benéfico para a sua empresa, como também se configura como o futuro do marketing e das estratégias para retenção de leads qualificados. Afinal, tudo está atrelado à visão que os visitantes têm a respeito do seu conteúdo.
\n\n\n\nJá falamos sobre as suas vantagens, os tipos de tráfego, e explicamos o que é essa métrica tão importante. Chegou o momento de ver como isso pode ser aplicado, certo? Então, vamos listar as principais estratégias para que a sua empresa conquiste os melhores resultados.
\n\n\n\nMarketing de conteúdo é uma estratégia que visa atrair, converter e fidelizar clientes por meio da criação e distribuição de conteúdo relevante e de qualidade. O conteúdo pode ser de diversos formatos, como: artigos, vídeos, e-books, infográficos, webinars, entre outros.
\n\n\n\nO marketing de conteúdo é uma estratégia baseada na atração, ou inbound marketing. Isso significa que o foco é atrair os clientes para a empresa, em vez de ir até eles com anúncios e promoções. O conteúdo é usado para educar, informar, e resolver problemas dos clientes, tornando-os mais propensos a se interessarem pela empresa e seus produtos ou serviços.
\n\n\n\nSEO, ou Search Engine Optimization, é o conjunto de técnicas e estratégias que visam melhorar o posicionamento de um site ou blog nos resultados das pesquisas.
\n\n\n\nOs mecanismos de busca, como o Google, usam diversos fatores para determinar o posicionamento de um site ou blog. Desse modo, entender esses fatores é essencial para que se tenha um melhor aproveitamento do que a internet tem para oferecer.
\n\n\n\nDa mesma forma que vimos em marketing de conteúdo, o e-mail marketing é uma estratégia que visa atrair, converter e fidelizar clientes, só que dessa vez, por meio do envio de e-mails. Desse modo, os e-mails podem ser usados para promover produtos ou serviços, compartilhar conteúdo informativo ou divulgar promoções, sendo uma excelente ferramenta para gerar tráfego para o seu site.
\n\n\n\nMostrar o seu site para um público considerável, é o resultado de inúmeros processos que chamamos de SEO (Search Engine Optimization), ou seja, otimização para mecanismo de busca. Desse modo, você prepara a sua página para que nada interfira no ranqueamento dela nas páginas de resultado do Google, por exemplo.
\n\n\n\nCaso você ainda não saiba o que é SEO, vai querer conferir o nosso artigo completo sobre o tema. Mas, podemos relembrar alguns detalhes aqui mesmo.
\n\n\n\nUma estratégia de SEO, envolve diversos fatores que, em geral, estão conectados às recomendações do Google para boas práticas. Desse modo você, \"estrategicamente\", diz ao buscador que a sua página tem todos os requisitos que ele pede para aquela vaga.
\n\n\n\nPrecisamos pensar no Google como um grande serviço de curadoria de conteúdo. Como prestador de serviço, ele deve prezar pela qualidade do que entrega para o seu usuário. Por isso, raramente vemos conteúdos ruins nas primeiras páginas.
\n\n\n\nPara que isso ocorra, estima-se que existam mais de 200 fatores que impactam no ranqueamento de um site. Mas, não significa que você precise enlouquecer tentando criar o blog perfeito. Existem alguns fatores que impactam mais que outros, e o nosso trabalho é fazer com que o conteúdo esteja de acordo com a maioria deles.
\n\n\n\nEntre esses requisitos, podemos citar:
\n\n\n\nOu seja, seus esforços devem se concentrar em oferecer uma experiência positiva e enriquecedora para o usuário. Por isso, recomendamos que você não ligue tanto para a máquina, afinal, ela quer ajudar pessoas e o seu conteúdo precisa fazer isso.
\n\n\n\nComo dito anteriormente, o investimento aqui não é em anúncios, mas sim em estratégia. Entender o que o Google (ou qualquer outro buscador) pensa para definir a qualidade do seu site, é fundamental no processo de mensuração de resultados.
\n\n\n\nQuando falamos em tráfego orgânico, existem diversas ferramentas para auxiliar na análise, e o Google Analytics é um bom exemplo. Essas ferramentas permitem que você enxergue o número de visitas, as páginas visualizadas, tempo médio de permanência e outras métricas importantes.
\n\n\n\nAlém desses, entre os principais dados, podemos citar:
\n\n\n\nAo acompanhar esses valores, você entenderá como as pessoas estão encontrando seu site ou blog e como elas estão interagindo com ele. Isso ajuda a tomar decisões estratégicas para melhorar o tráfego orgânico do seu site.
\n\n\n\nTer uma persona bem definida, é essencial para pensar nos melhores formatos e conteúdos para atrair um público interessado e fiel. Além disso, uma comunicação bem direcionada, é fundamental para garantir que a sua empresa esteja em sintonia com as pessoas certas, evitando ruídos na mensagem que você quer transmitir.
\n\n\n\nUm mesmo tema pode render para a sua empresa uma série de posts nas redes sociais, blogs, e-books e muito mais. Aposte em uma variação de formatos para que você atinja pessoas em diferentes canais, potencializando a chance do aumento de tráfego orgânico para o seu site.
\n\n\n\nNão basta produzir, é preciso mostrar isso para todas as suas fontes de tráfego. Por isso, aproveite a facilidade do disparo de e-mails e as diferentes redes sociais, e mostre para o seu público que você tem muito mais a oferecer.
\n\n\n\nBom... agora você já sabe tudo sobre tráfego orgânico e a sua importância para o marketing. Mas, como de fato você pode implementar estratégias com esse objetivo em sua rotina? Separamos algumas dicas que podem te ajudar a entender mais sobre essas estratégias na prática. Confira!
\n\n\n\nComo vimos, o SEO é um fator que impacta a corrida para o aumento de tráfego orgânico. Afinal, estamos falando de táticas para otimização da análise que o buscador faz do seu conteúdo.
\n\n\n\nDesse modo, para aumentar o tráfego orgânico, é fundamental que o seu site esteja otimizado para os mecanismos de busca. Isso inclui trabalhar em técnicas de SEO, como o uso de palavras-chave relevantes, criação de meta tags, estruturação de conteúdo e otimização de imagens. Além disso, é importante garantir que o seu site seja fácil de navegar e carregue rapidamente.
\n\n\n\nRelembrando: tudo se concentra na experiência que o usuário está tendo em seu site. Caso seja ruim, o Google entende que ele não é vantajoso para o usuário e vai priorizar outras páginas em detrimento da sua.
\n\n\n\nVocê pode conferir ainda mais dicas de SEO para o seu site, em nosso guia definitivo. Acesse agora mesmo!
\n\n\n\nAtrair pessoas exige a oferta de algo valioso. Por isso, criar conteúdo de qualidade e relevante é fundamental para atrair tráfego orgânico. Além disso, é importante manter o seu site atualizado para garantir que os mecanismos de busca o considerem como algo que deve ser mostrado e, mensagens obsoletas acabam perdendo espaço nessa corrida.
\n\n\n\nO link building é um processo que envolve adquirir links de outros sites apontando para o seu. Os links são importantes, pois, servem como uma espécie de \"voto\" para o seu site, indicando aos mecanismos de busca que seu conteúdo é valioso e relevante. Os links de qualidade ainda podem ajudar a aumentar a autoridade do seu domínio, o que pode melhorar seu ranqueamento nos resultados de busca.
\n\n\n\nAlém disso, você precisa trabalhar a linkagem interna do seu site. Existe uma regra (que não é bem uma regra) de que as páginas mais importantes do seu site devem estar a 3 cliques de distância da home page. Ou seja, determine quais são os principais conteúdos (principais palavras-chave) e direcione o público para ele, através de artigos complementares.
\n\n\n\nEsse processo, diz ao Google que existe uma hierarquia no seu site, onde determinadas palavras-chave são mais importantes que outras, auxiliando no ranqueamento. Mas, também pode ajudar o seu público a encontrar mais facilmente o conteúdo desejado.
\n\n\n\nAs redes sociais são uma ótima maneira de aumentar o tráfego orgânico do seu site. Além de permitir que você divulgue o seu conteúdo de forma ampla, elas também podem ser usadas para construir relacionamentos com outros sites e influenciadores, o que ajuda a aumentar o número de links apontando para o seu site.
\n\n\n\nPara aumentar o tráfego orgânico, é importante entender como os usuários estão encontrando e interagindo com o seu site. Isso inclui acompanhar as palavras-chave que estão gerando tráfego, quais páginas estão gerando maior engajamento e quais são as fontes de tráfego. Utilizar ferramentas de análise de dados, como o Google Analytics, pode ajudá-lo a identificar as estratégias que estão funcionando e as que precisam ser ajustadas.
\n\n\n\nComo vimos anteriormente, gerar tráfego orgânico é uma tarefa que exige estudo, tempo e dedicação. Então, o primeiro passo é consumir conteúdos interessantes. O Beatz Podcast reúne os melhores assuntos para essa jornada, com o apoio de especialistas que chegam aos nossos estúdios para contar tudo sobre as melhores estratégias de marketing, vendas e gestão.
\n\n\n\nNovos episódios estão disponíveis todas as terças-feiras, a partir das 9h30. Esperamos por você em nosso canal oficial no YouTube. E você também pode nos acompanhar através do nosso perfil no Spotify!
\n\n\n\nSua empresa precisa de uma estratégia alinhada aos seus objetivos. A Beatz tem tudo o que você precisa para conquistar resultados positivos, com base em estimativas concretas e inteiramente baseadas nos dados que você já tem. Sabemos como aplicar isso a favor do seu negócio, através de uma metodologia feita do zero, para te ajudar a conquistar o seu espaço na internet. Chegou o momento de conhecer o Trust Marketing!
\n\n\n\nWilson Mateos é um importante redator e diretor de criação Brasileiro. Seu currículo conta com passagens pelas maiores agências do Brasil, bem como, pelas renomadas David & Goliath e 180LA, em sua “turnê” pelos Estados Unidos.
\n\n\n\nHoje, ao lado de sócios, ele está à frente de seu próprio negócio, a 11:11, uma “creative shop”, como se autodenomina, ou uma verdadeira loja de criatividade, em tradução livre.
\n\n\n\nInspire-se com a vida e obra deste redator que tem construído parte importante da história contemporânea da propaganda brasileira.
\n\n\n\nPaulistano, Wilson Mateos deu início em sua carreira na publicidade bem jovem, atuando em uma pequena agência da capital do estado como estagiário no setor de arte. O contato com importantes redatores, grandes mentes criativas, o inspirou a experimentar também criar com as palavras.
\n\n\n\nDe fato, a atitude teve resultados frutíferos para o que viria a se tornar uma carreira de sucesso. Ainda como estagiário emplacou o seu primeiro título, aprovado para promover uma marca de tecidos em tempos de carnaval.
\n\n\n\n“Neste carnaval, ninguém vai sair pelado”
\n\n\n\nA partir daí, começou sua viagem pelos maiores e mais importantes grupos do Brasil, como a FCB, Lew Lara TBWA, AlmapBBDO e NeogamaBBH, entre outros, onde atuou como redator e diretor de criatividade.
\n\n\n\nÉ claro que não poderia ser só isso. Mateos também viveu uma grande aventura internacional, num período em que foi diretor de criatividade em duas grandes agências estadunidenses.
\n\n\n\nNa David & Goliath foi responsável pela conta da montadora de automóveis Kia Motors, e em sua passagem pela 180LA, colaborou com a conta da Universidade de Phoenix, deixando a sua marca em sua “turnê” pela América do Norte.
\n\n\n\nDe volta ao Brasil, sua última casa foi a Leo Burnett, onde era Vice Presidente de criação. A parceria, porém, se encerrou em 2020, quando ele se juntou com outras referências de criatividade para conceber a 11:11 “The Challenger Company”.
\n\n\n\nA companhia é uma creative shop que se propõe a entregar aos clientes soluções em publicidade, marketing e negócios de forma personalizada e, é claro, muito criativas.
\n\n\n\nMateos reconhece que quem trabalha com comunicação, geralmente, fica por muito tempo com a mente ligada no que faz. Mesmo assim, ele encontra tempo para se dedicar a seus interesses pessoais, que são tão criativos quanto seu trabalho.
\n\n\n\nAmante de música e da cultura dos clubes de moto, curte heavy metal, motocicletas, Harley Davidson e cerveja artesanal. Do universo da cultura pop, os mangás japoneses, G.I. Joe action figures e os filmes de samurai também entram para a lista de seus hobbies. A fotografia, no entanto, é mais um caso à parte.
\n\n\n\nWilson Mateos também prova seu talento criativo pelas lentes das câmeras. Neste caso, seus trabalhos – majoritariamente no gênero de fotografia de rua (street photography) que retratam o dia a dia de gente comum, como eu e você – ganham um tom poético, sem abdicar do senso de humor característico do redator.
\n\n\n\nOs mais de 25 anos de carreira representam tempo suficiente para desenvolver uma quantidade significativa de trabalhos memoráveis, de títulos que não saem da mente, e até ações de Relações Públicas.
\n\n\n\nMateos conseguiu ir ainda mais além, provando o seu talento para a criatividade não só com seu currículo robusto, mas também, pela coleção de prêmios que adquiriu ao longo dos anos. São mais de 10 Cannes Lions, só para citar a premiação mais famosa.
\n\n\n\nConheça um pouco mais dos projetos de Wilson Mateos a seguir.
\n\n\n\n\n\n\n\nSem nenhuma palavra, disse tudo. À frente da redação neste projeto, Mateos mostrou toda a potência do carro que anunciava, sem dizer ou escrever nenhuma palavra na maior parte do vídeo. Com tanta criatividade, o resultado não poderia ser outro: a peça levou o prêmio Cannes Lions Shortlist.
\n\n\n\nEste é um daqueles exemplos de peças que nos leva a indagar: “como não pensei nisso antes?”. Muitas vezes, o insight mais criativo está naquilo que parece óbvio, mas ninguém vê: como associar o nome do carro “Chronos” (tempo, em grego), com o cuco, um relógio antigo e burlesco. Com esta ideia em mãos, Wilson conseguiu fazer arte e nos fez entender muito sobre o produto.
\n\n\n\nITAÚ: AGÊNCIAS ABERTAS ATÉ AS 20h
\n\n\n\nDeste exemplo não há muito o que falar, ele se explica sozinho. Afinal, de forma simples e com descontração na medida certa, o redator conseguiu tocar a persona em uma das suas principais dores: a dificuldade de ir ao banco por conta do horário de funcionamento tradicional.
\n\n\n\n![\"\"](\"https://www.putasacada.com.br/wp-content/uploads/2018/11/itau-mateos-20horas.jpg\")
Até aqui você já conseguiu ter uma prévia de toda a bagagem de Mateos e, o quanto ele pode nos ensinar, contando mais sobre sua vida e carreira. Nada melhor do que ouvi-lo em pessoa, se aprofundando ainda mais nas histórias dos caminhos que o levaram do primeiro estágio até os Cannes Lions.
\n\n\n\nEle contou tudo isso e muito mais no Beatz Podcast, que você pode assistir no YouTube ou no Spotify. Acesse agora mesmo e se inspire com um dos principais redatores brasileiros dos últimos anos!
\n\n\n\nPor fim, fique por dentro das novidades e tendências do marketing, em nosso blog. Por lá, há ainda mais conteúdos para você se informar sobre este mercado!
\n\n\n\nBrand experience ou experiência de marca é o conjunto de sensações, sentimentos e pensamentos provenientes da interação entre a marca e consumidor.
\n\n\n\nO conceito tem ganhado a atenção de marcas mundo afora por conta de sua significativa relevância em se tratando do desempenho das estratégias de marketing e vendas.
\n\n\n\nEm tradução livre do inglês, brand experience significa experiência de marca e é um conceito que tem ganhado a atenção de muitos estrategistas de marca de todo o mundo.
\n\n\n\nMais do que uma estratégia, o brand experience é um conjunto de sensações, pensamentos e interações que um consumidor pode ter com uma marca. Podemos dizer que essa experiência acompanha a pessoa por toda a sua jornada com determinada marca, incluindo diversos pontos de contato que contribuem para se atribuir uma imagem a ela.
\n\n\n\nDessa forma, tudo isso perpassa por uma série de fatores, estratégias e ações que a empresa pode desenvolver, tanto para promover seus produtos ou serviços quanto para se relacionar com seus consumidores.
\n\n\n\nEm outras palavras, se estamos falando sobre a experiência que uma pessoa tem ao se relacionar com uma marca, devemos nos atentar a todos os pontos de contato desta relação: produto ou serviço, publicidade, marketing digital, pós-vendas, entre outros.
\n\n\n\nNa atualidade, o fator da experiência é um dos aspectos mais importantes na decisão de compra ou recompra dos consumidores, assim como, se vão ou não recomendar determinada empresa.
\n\n\n\nNo entanto, não podemos confundir brand experience com user experience. Embora ambos tenham relação com a satisfação e contentamento do consumidor diante de determinada empresa, eles apresentam uma diferença importante.
\n\n\n\nEnquanto o brand experience se refere à experiência que temos com a marca no geral, perpassando todas as suas ações, o user experience está restrito ao âmbito do produto. Ou seja, podemos considerar que o user experience é um dos componentes fundamentais do brand experience.
\n\n\n\nIsso porque, mesmo após uma má experiência com um produto, um consumidor pode muito bem continuar apoiando a marca por gostar de outros de seus produtos, por ser bem atendido ou até mesmo por concordar com seus valores.
\n\n\n\n![\"Parque-da-Disney\"](\"https://beatz.com.br/wp-content/uploads/2023/10/BLOG-2-MEIO.png\")
Mais do que nunca, os consumidores têm acesso a um número enorme de opções de serviços e produtos nos mais diversos setores. Assim, em meio a tanta concorrência, cada marca precisa se diferenciar para que se destaque para além da simples competição de preço ou qualidade.
\n\n\n\nAlém disso, sabemos que os consumidores estão cada vez mais exigentes. Para muitos, a qualidade é um pré-requisito básico, buscando assim, uma satisfação por completo. Para evitar que corram para os braços do concorrente, as marcas precisam atingir as expectativas de seus clientes e entregar aquele “algo a mais”, tornando-se memorável.
\n\n\n\nTambém não podemos negar o crescimento exponencial na quantidade de marcas apostando em estratégias de humanização. Afinal, essa é outra característica que os consumidores buscam: conexão. Assim, investir em boas práticas de brand experience é criar um senso de comunidade e um relacionamento de sucesso com o público.
\n\n\n\nEm resumo, podemos citar os seguintes principais impactos positivos do brand experience:
\n\n\n\nComo você pode conferir ao longo deste artigo, o brand experience, por si só, não é uma estratégia, tampouco uma técnica. Mas, para começar a construir uma boa experiência da sua marca com seus consumidores, você pode pensar em algumas boas práticas que te levarão a tal objetivo.
\n\n\n\nDe início, é preciso compreender profundamente a sua empresa, a identidade, essência e quais são os ideais da marca. Além de mapear muito bem seu público, criando uma persona que possa te guiar no desenvolvimento das estratégias. Assim, fica mais fácil de suprir as expectativas dos clientes ao mesmo tempo que permanece consistente aos valores e missões da empresa.
\n\n\n\nDessa forma, podemos compreender que cada empresa terá uma abordagem diferente para a experiência da marca, a fim de criar estratégias personalizadas para seus objetivos e seu público. Seja como for, existem sim, algumas dicas que podem nos orientar neste processo.
\n\n\n\nA emblemática Amazon, uma multinacional de tecnologia, a cada dia que passa, prova ainda mais que conhece muito bem de brand experience, especialmente ao ganhar fama pela eficiência em seu e-commerce. Assim, a marca afirma que se pode dividir as técnicas de brand experience em quatro pilares, descritos a seguir.
\n\n\n\nA forma como os consumidores entram em contato com a sua marca pode ou não gerar uma experiência boa. É preciso pensar não só em ser convincente, mas também, em comunicar de forma cativante e agradável.
\n\n\n\nNeste aspecto, é possível se construir uma relação mais direta com os clientes. Esta é uma forma de resolver problemas e mostrar que a empresa se importa de verdade com aquela pessoa.
\n\n\n\nEste ponto de contato com o consumidor inclui desde design e embalagem até a qualidade e funcionalidade do produto.
\n\n\n\nImagina uma empresa que tenha um ótimo produto, mas seu site não tem informações coerentes ou suas redes sociais estão desatualizadas. Certamente, a experiência não será boa.
\n\n\n\nEm matéria de Marketing digital, você pode contar com a Beatz! Sim, nós entregamos uma solução completa para a sua empresa se destacar no universo on-line. Fale com nossos especialistas e saiba como podemos te ajudar.
\n\n\n\nAPI WhatsApp é uma maneira de potencializar o desempenho das suas estratégias de marketing e vendas por meio da integração do WhatsApp em outras plataformas, bem como, a automatização da comunicação.
\n\n\n\nNeste artigo você confere sua importância e como ela funciona. Então, continue a leitura e aproveite!
\n\n\n\nNão é preciso falar muito para explicar que o WhatsApp é um verdadeiro fenômeno da comunicação interpessoal e mercadológica, especialmente no Brasil. Afinal, é “nas terras Tupiniquins” que se encontra o maior número de usuários da plataforma em todo o mundo.
\n\n\n\nIsso mesmo, o país soma mais de 120 milhões de contas ativas, o que é cerca de 70% de toda a parcela da sua população com acesso à internet. Inclusive, ele é o principal aplicativo de mensagens usado por aqui. A expressiva maior fatia deste mercado é do WhatsApp, com 90% dele.
\n\n\n\nPor conta do fácil acesso, caráter intuitivo e de simples aprendizado, bem como, a ampla cobertura do serviço, ele se transformou rapidamente em uma ferramenta de vendas e comunicação para muitas empresas.
\n\n\n\nNa atualidade, existem diversas maneiras de usar o WhatsApp para fins comerciais, especialmente com a chegada do WhatsApp Business em 2018. Já bastante popularizada, a ferramenta conta com alguns recursos importantes para auxiliar na administração de empresas. Por exemplo, é possível adicionar ao perfil um catálogo de produtos ou serviços, além de endereço, horário de funcionamento e outras informações.
\n\n\n\nAssim, as empresas de todos os tamanhos e setores do mercado podem usá-lo para o atendimento ao cliente, oferecer suporte pós-venda e responder a perguntas voltadas a vendas, ou, até mesmo enviar notificações de eventos ou ofertas.
\n\n\n\nO WhatsApp Business por si só já oferece uma variedade de ferramentas de atendimento ao cliente, como o envio de mensagens automáticas, agilizando as respostas. Porém, isso pode não ser o suficiente para as empresas com uma carteira de clientes maior, porque são soluções bastante manuais.
\n\n\n\nPara automatizar numerosos processos, existe WhatsApp API, uma versão do WhatsApp Business que permite sua integração com outros aplicativos, tornando o atendimento verdadeiramente automático.
\n\n\n\n![\"Pessoa-mandando-mensagens-por-WhatsApp\"](\"https://beatz.com.br/wp-content/uploads/2023/10/BLOG-3-MEIO.png\")
Antes de falarmos especificamente sobre o WhatsApp API, façamos uma breve pausa para explicar o que significa esse termo. API é a sigla para application programming interface, inglês para interface de programação de aplicativos.
\n\n\n\nIsso, nada mais é do que um grupo de diretrizes que definem como dois softwares podem se comunicar entre si. Em outras palavras, as APIs são usadas para incorporar dados e funcionalidades entre aplicativos. Sendo assim, são muito utilizados pelas plataformas de automação de redes sociais e e-mail, por exemplo.
\n\n\n\nPor meio do WhatsApp API é possível integrar uma conta comercial em sites e outros aplicativos, assim como, disponibilizar o uso de um único número em diversos dispositivos. Dessa forma é possível centralizar o atendimento ao cliente em um único número, ao mesmo tempo que permite ampliar o time de atendimento, agilizando a conversa com os clientes.
\n\n\n\nIsso é especialmente importante considerando a nova atualização da lei do SAC, promulgada em outubro de 2022. Entre outras mudanças, agora ela reconhece as redes sociais – grupo de inclui WhatsApp – como uma opção de canal de SAC.
\n\n\n\nAlém disso, esses recursos expandem as possibilidades de respostas automáticas. Ou seja, não se restringe às mensagens genéricas de boas-vindas ou horário de atendimento, mas, também viabiliza formulários e respostas personalizadas para determinadas palavras-chave.
\n\n\n\nAs integrações são facilitadas pelo API WhatsApp, e garantem que se tenha um fluxo de trabalho mais organizado e unificado. Por exemplo, uma empresa pode adquirir um lead em seu site e todo o fluxo de relacionamento ser realizado via WhatsApp, tornando a comunicação mais intimista e próxima do dia a dia dos clientes.
\n\n\n\nSim, é possível realizar ações de marketing digital também pelo WhatsApp e o API te ajuda a automatizá-lo. Com ele, você pode criar um fluxo de mensagens para criar um relacionamento com seus clientes, divulgar novidades e promoções, e vinculá-la às landing pages para manter contato com novos leads etc.
\n\n\n\nTudo isso e muito mais são especialidades da Beatz. Então se você deseja potencializar suas estratégias de marketing digital, conte com a gente. Entre em contato com nossos especialistas e saiba como podemos te ajudar.
\n\n\n\nPorém, para implementar a API do WhatsApp no seu negócio, indica-se a contratação de uma ferramenta especializada. Isso porque, assim como as ferramentas de redes sociais como o MLabs, ou e-mail marketing e CRM como RD Station, as ferramentas de API para WhatsApp garantem uma maior segurança na gestão dos dados de seus clientes. Além disso, promove um ambiente organizado para a administração das atividades.
\n\n\n\nExistem diversas empresas que fornecem esse tipo de serviço, como a Blip, a Tallos, a SleekFlow, dentre outras. O ideal é que você opte por aquela que apresente um melhor custo-benefício para o seu negócio.
\n\n\n\nSe você gostou destas dicas, vai adorar as outras publicações do blog da Beatz. Acesse agora mesmo e aproveite!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/10/2.png\")
Inside Sales é uma maneira de estruturar as estratégias de venda de uma empresa, privilegiando das abordagens remotas. Ao evitar deslocamentos e usar diversos recursos de comunicação, ela possibilita uma maior escalabilidade na aquisição de clientes, bem como, maior comodidade para os vendedores.
\n\n\n\nInside Sales, do inglês “vendas internas”, é uma estratégia de vendas baseada no relacionamento direto com os clientes, porém, dispensando visitas presenciais. A ideia é de elaborar táticas para facilitar a abordagem da equipe de vendas aos clientes e leads por meio de diversos canais, especialmente os digitais.
\n\n\n\nNeste sentido, com as técnicas de Inside Sales, a maioria, se não todas as atividades que envolvem as vendas (negociações, demonstrações dos serviços etc), podem ser realizadas por e-mails, redes sociais, telefonemas, dentre outros recursos.
\n\n\n\nCertamente, é uma forma de realizar negociações bastante conveniente, tanto para o cliente quanto para o time de vendas. Afinal, não será preciso realizar um deslocamento para efetivar os compromissos.
\n\n\n\nSe pensarmos apenas pela perspectiva de que as Inside Sales é uma forma de vender sem que o time de vendas saia do escritório, é possível que se confunda com o telemarketing. Entretanto, são atividades significativamente distintas.
\n\n\n\nInicialmente, destacamos que o telemarketing é uma atividade fundamentalmente por telefone, ou seja, o responsável pelas vendas da empresa liga para o lead ou cliente para oferecer suas soluções.
\n\n\n\nEmbora essa estratégia até tenha algum resultado em determinados setores, na atualidade, ela é vista com maus olhos por uma grande parcela do público. Não é raro que as pessoas considerem abordagens como essa, como inconvenientes e desagradáveis.
\n\n\n\nAlém disso, o relacionamento com o cliente é bastante impessoal e mecanizado. Geralmente, há um roteiro pré-determinado que orienta um discurso padronizado para todos os clientes.
\n\n\n\nEsse é um fator que mostra uma menor preocupação com as características individuais de cada cliente, gerando assim, menor engajamento com as propostas. Logo, de modo geral, podemos compreendê-lo como uma forma obsoleta de vendas que, consequentemente, pode resultar em mais gastos do que ganhos.
\n\n\n\nPor outro lado, uma das principais premissas das Inside Sales é justamente considerar as características específicas de cada cliente para a elaboração de uma proposta e um discurso de venda personalizados.
\n\n\n\nMais do que isso, o time de vendas deve dominar diferentes ferramentas, além das ligações telefônicas. Nesta perspectiva, reconhecemos que, nos últimos anos, em termos de comunicação, o comportamento do público mudou significativamente. Assim, o telefonema é apenas uma das inúmeras possibilidades de se conectar com os clientes.
\n\n\n\nSendo assim, podemos muito bem usar todos os recursos digitais que temos à disposição para este fim: redes sociais, e-mail, plataformas de CRM e também ligações. Além disso, por meio de estudos sobre os clientes, bem como a aquisição de dados de leads, conseguimos pensar em estratégias e discursos mais eficazes e agradáveis para os clientes.
\n\n\n\n![\"vendedores-analisando-pipeline-de-vendas\"](\"https://beatz.com.br/wp-content/uploads/2023/10/BLOG-4-MEIO-1.png\" "\\"Vendedores")
Apenas com o exposto neste texto anteriormente, acredito que você já tenha pensado em algumas vantagens das Inside Sales. Mas, detalharemos as principais a seguir.
\n\n\n\nAs Inside Sales contribuem para a redução – em alguns casos a eliminação – dos custos de deslocamento dos vendedores. Isso pode representar uma significativa economia nas contas finais da empresa. Pense o tamanho do gasto com transporte, estadia e alimentação para acessar um só cliente que poderia ser atendido de forma totalmente digital.
\n\n\n\nA redução do deslocamento dos vendedores também permite que eles tenham tempo para realizar mais contatos em um único dia. Afinal, ele não perderá horas e horas no trânsito entre um cliente e outros, por exemplo.
\n\n\n\nToda a redução de tempo de deslocamento permite que os vendedores de Inside Sales dediquem mais tempo na qualificação dos leads e personalização das abordagens – seja em termos de canal de comunicação, seja no discurso de vendas – como consequência, se obtém um aumento na taxa de conversão.
\n\n\n\nAs Inside Sales permitem que as empresas controlem mais precisamente o pipeline de vendas – as etapas do processo desde o primeiro contato até o fechamento do negócio. Assim, fica mais fácil priorizar as vendas que realmente façam sentido para a empresa, assim como, ter uma previsão de receita.
\n\n\n\nAo realizar a maioria das atividades de vendas de forma remota, aumenta-se as possibilidades de se obter clientes de um raio espacial maior. Assim, é possível extrapolar as fronteiras municipais, estaduais e até mesmo nacionais. De fato, a escalabilidade dos negócios é muito maior.
\n\n\n\nVocê viu como a implementação de Inside Sales potencializa as suas estratégias de vendas, especialmente se você busca alternativas de inovar seus processos e ampliar a sua carteira de clientes.
\n\n\n\nMas como mostramos neste texto, as Inside Sales andam de mãos dadas com as ferramentas digitais de comunicação, como: redes sociais, e-mails, sites, entre outras. Por isso, antes mesmo de reestruturar a equipe de vendas, é preciso investir em marketing digital, para atrair os leads por meio desses recursos.
\n\n\n\nPara isso, você pode contar com a Beatz, porque oferecemos uma consultoria completa em Marketing Digital e, certamente ajudaremos a sua empresa neste processo. Vamos conversar?
\n\n\n\nBusiness plan é o termo em inglês para plano de negócio, uma ferramenta de gestão para orientar a criação e o crescimento de uma empresa. Neste artigo você confere a sua importância e alguns de seus componentes.
\n\n\n\nBusiness plan, ou para quem prefere o termo em português, plano de negócio, é uma poderosa ferramenta de gestão que orienta a equipe administrativa em todos os processos da empresa.
\n\n\n\nDe forma geral, ele é um documento personalizável que detalha todos os dados e informações relevantes para o funcionamento da empresa de forma coerente. Além disso, ele proporciona uma análise mais assertiva das metas e objetivos da empresa, tornando-as mais atingíveis e realistas.
\n\n\n\nComo dito anteriormente, o business plan é um documento personalizável, ou seja, cada empresa deve construir o seu próprio, a partir da sua realidade, aspirações e visão de futuro. Sendo assim, não podemos dizer que existe um modelo de plano de negócio que servirá para todo mundo.
\n\n\n\nPor outro lado, existem alguns componentes que estão presentes no business plan da maioria das empresas, ou seja, essenciais e básicos para guiar qualquer negócio.
\n\n\n\nGeralmente, o que não pode faltar são dados gerais e área de atuação, organograma, definição do público, descrição dos produtos e serviços, objetivos, entre outros. Detalharei melhor alguns desses componentes ao longo do texto.
\n\n\n\nPor outro lado vale lembrar que, quanto mais detalhes melhor. Afinal, como este documento servirá como um mapa para a empresa, será retomado constantemente para checar se os processos estão seguindo conforme o esperado.
\n\n\n\nDessa forma, é interessante que todas as equipes encontrem as respostas para a maioria de suas dúvidas, evitando retrabalho ou desvios de rota.
\n\n\n\nNão é raro que empreendedores iniciem seus negócios sem um planejamento. Na verdade, isso é extremamente comum, especialmente no Brasil. Segundo o Sebrae, a falta de um plano de negócios prévio é um dos três principais motivos para o encerramento das atividades de empresas no país (planejamento prévio, gestão empresarial e comportamento empreendedor).
\n\n\n\nNesse sentido, revelam-se dados tristes sobre o empreendedorismo brasileiro. Em média, 60% das empresas brasileiras não chegam a completar 5 anos. Já em se tratando de micro e pequenas empresas, cerca de 80% fecham em menos de 1 ano. Geralmente, as causas estão relacionadas a contratempos na gestão.
\n\n\n\nAlém disso, a instituição levantou mais alguns dados importantes sobre como os empreendedores do Brasil veem o planejamento como um recurso dispensável para seus negócios. Mais da metade dos entrevistados na pesquisa, cerca de 55%, revelaram não ter realizado um business plan antes de iniciar a empresa.
\n\n\n\n![\"cubos-de-madeira-com-icones-de-negocios\"](\"https://beatz.com.br/wp-content/uploads/2023/10/BLOG-5-MEIO.png\" "\\"Cubos")
Porém, podemos afirmar não só a importância de estruturar um plano de negócios, como também, de fazê-lo com calma e atenção. Isso porque, o próprio Sebrae explica que, quanto maior é o tempo para se definir o business plan, maiores são as chances de a empresa ser bem sucedida.
\n\n\n\nPor fim, de forma geral, o plano de negócio é importante para se ter uma visão macro do negócio e de todos os seus processos. Ainda, possibilita a análise do mercado, auxiliando na definição das estratégias e planos de ação.
\n\n\n\nEmbora o empreendedor possa revisá-lo e realizar mudanças, ele é um documento mais perene do que os planejamentos de cada setor. Dessa maneira, torna-se um recurso para que empresa não se desvirtue de seus objetivos principais, missão, valores, visão e identidade.
\n\n\n\nComo você conferiu ao longo deste texto, existem diversos fatores que influenciam no business plan de cada negócio, fazendo com que cada empresa o adeque as suas necessidades.
\n\n\n\nExistem, sim, alguns componentes de praxe, que você encontrará nos modelos mais básicos de um plano de negócios, como o resumo executivo - que é uma síntese do plano, geralmente inserida no início do documento. Ou então, o detalhamento da empresa, isto é, todas as informações básicas como nome, sócios, endereço, processos operacionais, fornecedores, organograma, entre outros.
\n\n\n\nMas é claro que para se obter um negócio de sucesso, é preciso ir além do básico, tornando o plano o mais completo possível.
\n\n\n\nA seguir, você confere 4 dos principais componentes de um business plan.
\n\n\n\nAntes de qualquer coisa, o empreendedor deve avaliar o mercado em que atuará. Ou seja, estudar os concorrentes, mapear como pode se diferenciar, detalhar seu cliente ideal, compreender como o setor funciona e identificar os gaps de mercado.
\n\n\n\nÉ impossível saber como e aonde ir, sem se ter um destino. Por isso, é preciso definir os objetivos, as metas mensuráveis e onde deseja que a empresa esteja em determinado período.
\n\n\n\nMesmo os experts em determinada atividade, devem documentar em detalhes como tudo será feito. Afinal, se a ideia é fazer o negócio crescer, mais e mais pessoas podem ser contratadas no futuro para realizar as tarefas operacionais. Além disso, devem constar no business plan: todas as despesas, plano de faturamento, possíveis investidores e porcentagem de recursos destinada para cada setor.
\n\n\n\nEste tópico pode ou não estar no business plan, mas é recomendado que esteja. Isso porque, o marketing sempre está diretamente associado à gestão das empresas, sendo preciso idealizar as ações desde o princípio. Neste momento, vale definir desde as ideias para a identidade visual, até a seleção da agência que lhe dará suporte no marketing digital.
\n\n\n\nNão podemos esquecer que, na atualidade, o marketing digital assume uma responsabilidade significativa no desempenho dos pequenos e médios negócios iniciantes. Inclusive, a Beatz é expert nisso, e pode te ajudar muito. Converse com os nossos especialistas e saiba como!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/10/9.png\")
Data driven, em tradução livre do inglês, significa “orientado por dados”. De forma simplificada, é um termo bastante literal. Isso porque, na prática é uma metodologia de gestão com premissa de efetivar as decisões a partir de fatos documentados em resultados de medições.
\n\n\n\nEm outras palavras, é o uso de dados para compreender elementos como: o mercado, perfil de clientes e processos de uma empresa, o que permite que a empresa tome decisões eficazes e objetivas. Definitivamente, é um conceito que pode ser implementado nos mais diversos setores do mercado ou departamento de uma organização, resultando em benefícios relevantes em todas as suas aplicações.
\n\n\n\nContinue a leitura e saiba mais sobre como uma conduta de gestão data driven pode trazer benefícios para a sua empresa!
\n\n\n\nComo já é de se supor, o termo tem origem no campo da tecnologia da informação, mais especificamente da ciência de dados, do inglês “Data Science”. Essa área interdisciplinar combina disciplinas da matemática, engenharia da computação, estatística, entre outras, para estudar e analisar uma grande quantidade de dados de forma eficiente.
\n\n\n\nÉ certo que o conceito surge em meio a mudanças significativas em todos os setores sociais, por conta do crescente protagonismo da internet e recursos digitais que temos presenciado desde o final do século XX. Assim, o preceito de ter os dados como foco das decisões extrapola as fronteiras das ciências da informação e da computação, podendo ser implementado de diversas maneiras e em diferentes ramos.
\n\n\n\n![\"mulher-de-negocios-usando-painel-dados-em-notebook\"](\"https://beatz.com.br/wp-content/uploads/2023/10/BLOG-6-MEIO.png\" "\\"Mulher")
No contexto em que vivemos hoje, os dados são os bens mais valiosos de qualquer empresa. Das grandes multinacionais às micro e pequenas empresas, todas as organizações demandam recursos informatizados. Isso pressupõe a manipulação de uma grande quantidade de dados, que podem revelar informações relevantes para os negócios e agilizar processos.
\n\n\n\nAlém disso, devemos reconhecer que, na atualidade, os consumidores estão cada vez mais exigentes. Assim, as empresas precisam cada vez mais atender tais exigências e também ir além delas, tentando prever desejos e necessidades de seu público. Uma gestão orientada a dados, ou “data driven”, certamente, é o que possibilita isso.
\n\n\n\nNo mais, falando de forma mais tangível, as empresas que adotam o princípio de data driven, geralmente obtêm os seguintes benefícios:
\n\n\n\nBaseando-se em dados, a empresa tem a oportunidade de identificar tendências de mercado, por meio de coletas de informações dos clientes (ou potenciais clientes), concorrentes e, até mesmo, de outros setores que podem influenciar os negócios. Ou seja, o potencial de crescimento fica maior porque se tem a chance de identificar com mais assertividade as suas oportunidades.
\n\n\n\nEmpresas com mentalidade data driven têm mais facilidade em identificar gargalos nos processos, isto é, setores de lentidão ou insuficiência produtiva, bem como, oportunidades de melhorias. Além disso, com dados é possível promover uma maior automatização de processos, eliminando tarefas repetitivas e desgastantes, o que torna os trabalhadores mais produtivos.
\n\n\n\nComo escolher qual rota tomar, sem conhecer o caminho ou ter um mapa em mãos? Pois é, muitas vezes, nos negócios, somos obrigados a tomar decisões um tanto quanto incertas, causando uma sensação de insegurança, podendo até prejudicar a empresa. Dessa forma, uma gestão baseada em dados, pode construir o “mapa” necessário para suas decisões.
\n\n\n\nOs dados nos ajudam a compreender as necessidades, preferências e comportamento dos clientes. Tudo isso de forma muito mais ágil do que sem eles. Além disso, também torna mais fácil o desenvolvimento de ações mais personalizadas e segmentadas, bem como, um melhor atendimento, oferecendo experiências diferenciadas aos clientes.
\n\n\n\nTudo o que já foi exposto anteriormente são fatores que podem resultar em um melhor desempenho financeiro. Afinal, eles contribuem para a redução dos gastos excessivos e aumento das vendas.
\n\n\n\nO conceito data driven já se estabeleceu no marketing há alguns anos e tem apresentado resultados exemplares. Isso porque, o marketing é uma das áreas de gestão mais importantes em se tratando de seu impacto no desempenho de vendas. Se falarmos mais especificamente sobre marketing digital, a importância dos dados ganha ainda mais relevância, afinal, suas estratégias são pautadas na aquisição e análise de dados dos leads e clientes ideais.
\n\n\n\nAlém disso, as ferramentas e processos do marketing digital estão em constante evolução, tornando o acesso a uma enorme e complexa rede de dados ainda mais fácil. Assim, o Data Driven Marketing permite um processo ainda mais preciso e eficiente em termos de estratégias digitais.
\n\n\n\nÉ por isso que as empresas que almejam acompanhar o desenvolvimento tecnológico atual e as mudanças no perfil dos consumidores, não podem desconsiderar o investimento em marketing digital orientado por dados. Se esse é o seu desejo, a Beatz pode te ajudar. Converse com nossos especialistas e saiba como!
\n\n\n\nAnúncio, palavra-chave, conteúdo. Será que conseguimos utilizar isso em qualquer formato e canal? Essa é uma dúvida realmente pertinente ao ambiente do marketing, e se você está se questionando, podemos dizer que está no caminho certo. O LinkedIn Ads é um dos canais mais utilizados, principalmente por conta da sua relevância no ambiente profissional, e nele tudo isso pode fazer a diferença.
\n\n\n\nDe fato, aplicar estratégias de anúncios para o LinkedIn pode não ser uma das tarefas mais simples, mas pode ser muito recompensadora. Segmentação, público fiel e interessado e muito mais, esperam por você na plataforma. Entretanto, precisamos entender como utilizá-la, por isso, preparamos esse conteúdo especialmente para você!
\n\n\n\nContinue acompanhando e saiba tudo sobre a criação de campanhas de anúncios para LinkedIn, e como fazer essa estratégia trabalhar a favor dos seus objetivos no marketing digital!
\n\n\n\nLinkedIn Ads é a abreviação de \"LinkedIn Advertising\", e trata-se de anúncios pagos veiculados na plataforma do LinkedIn. Como toda estratégia, esses anúncios permitem que indivíduos e empresas promovam seus produtos, serviços, eventos, oportunidades de emprego e conteúdo diretamente para os usuários da plataforma.
\n\n\n\nAssim como em plataformas como o Meta, as campanhas são exibidas em várias áreas da plataforma, incluindo a página inicial, as páginas de perfil, grupos e até mesmo na caixa de entrada dos usuários.
\n\n\n\nUma das principais vantagens para o mundo corporativo, é a possibilidade de segmentação. Ou seja, você pode direcionar suas campanhas para públicos específicos com base em critérios como cargo, setor, localização, nível de experiência e muito mais. Isso torna a plataforma extremamente eficaz para atingir um público relevante e de qualidade.
\n\n\n\nSua versatilidade pode até ser um imenso diferencial, mas se tem algo que atrai empresas e produtores de conteúdo para a plataforma, é o seu público.
\n\n\n\nDe acordo com as pesquisas mais recentes, o LinkedIn tem mais de 830 milhões de membros em todo o mundo, sendo 48% ativos mensalmente. Os Estados Unidos são o país com o maior número de usuários do LinkedIn, com 133 milhões de membros, seguidos da China (100 milhões) e da Índia (70 milhões).
\n\n\n\nAlém disso, a plataforma conta com um grande público da \"geração millennials\", formando assim, o espaço perfeito para atingir profissionais na faixa etária de 25 e 34 anos.
\n\n\n\nComo vimos anteriormente, o LinkedIn Ads pode ser aplicado em diferentes situações, ou seja, para diferentes objetivos. Desse modo, podem ser usados para alcançar uma variedade das suas metas de marketing digital. Entre elas, podemos citar algumas, como:
\n\n\n\nUm dos principais pontos ao se usar o LinkedIn para anúncios é a geração de leads qualificados, graças ao poder de segmentação da plataforma.
\n\n\n\nCom a relevância conquistada no meio corporativo, o LinkedIn Ads é uma grande oportunidade de aumentar o reconhecimento de marca em meio aos profissionais que você pretende atingir.
\n\n\n\nConsequentemente, o LinkedIn é uma excelente plataforma para encontrar compradores em estágio avançado do funil de vendas. Desse modo, espera-se que uma estratégia eficiente contribua com o aumento das vendas da sua empresa.
\n\n\n\nComo vimos anteriormente, o LinkedIn é uma plataforma de networking profissional com mais de 800 milhões de usuários em todo o mundo. Desse modo, ele oferece uma variedade de formatos de anúncios, cada um com seus próprios benefícios e objetivos.
\n\n\n\nOs anúncios nativos são exibidos no feed de notícias do LinkedIn e se integram ao conteúdo orgânico. Por isso, esse tipo de anúncio no LinkedIn é uma ótima opção para empresas que esperam alcançar um público amplo e relevante.
\n\n\n\nOs anúncios em texto são exibidos na página de resultados de pesquisa do LinkedIn. Eles são uma ótima opção para empresas que desejam alcançar o público que está procurando por produtos ou serviços específicos.
\n\n\n\nOs anúncios em vídeo são exibidos no feed de notícias do LinkedIn e em outras páginas da plataforma. Eles são uma ótima opção para empresas que querem criar um impacto visual e chamar a atenção do público.
\n\n\n\nOs anúncios em carrossel são exibidos no feed de notícias do LinkedIn e apresentam várias imagens ou vídeos. Eles são uma ótima opção para empresas que se propõem a apresentar uma variedade de produtos ou serviços.
\n\n\n\nOs anúncios de InMail são aquelas famosas mensagens, enviadas diretamente para a caixa de entrada de usuários selecionados. Eles são uma ótima opção para empresas que pretendem se comunicar com um público específico de forma personalizada.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/10/Tabela_Blog-02-1024x576.png\")
Como em outras plataformas, no LinkedIn o tipo de anúncio certo para você dependerá dos seus objetivos de marketing e do seu público-alvo. Então, se deseja alcançar um público amplo e relevante, os anúncios nativos são uma boa opção. Já, se o caso for alcançar um público que está procurando por produtos ou serviços específicos, os anúncios em texto são uma boa opção.
\n\n\n\nImpacto visual e chamar a atenção do público não são recursos apenas do Instagram; os anúncios em vídeo do LinkedIn Ads, são muito utilizados.
\n\n\n\nDe fato, a principal vantagem da plataforma são os recursos de segmentação. Entre o viés mais \"profissional\" e os recursos disponíveis para definir o seu público, você com certeza conseguirá encontrar um caminho para a sua empresa.
\n\n\n\nCom isso, o potencial de definição de público-alvo é, sem sombra de dúvidas, o fator mais atrativo para profissionais do marketing.
\n\n\n\nIsso porque, a rede social permite o direcionamento do seu conteúdo para os usuários que possuem o perfil que você procura. Além disso, é possível entregar os seus posts para profissionais das empresas que você já definiu como objetivo.
\n\n\n\nAssim, fica muito mais fácil agradar o setor de vendas, entregando leads cada vez mais qualificados, ou seja, com grande potencial de fecharem negócio com a sua marca.
\n\n\n\nComo se já não fosse suficiente, você ainda pode definir dados de maior relevância para a sua campanha, como: idade, cargo, tempo de serviço, função específica, entre outras informações.
\n\n\n\n![\"homem-montando-piramide-com-cubos-de-elementos-do-b2b\"](\"https://beatz.com.br/wp-content/uploads/2023/10/Blog-2-MEIO-1.png\" "\\"homem")
O LinkedIn conta com um sistema de lances, essencial para o sucesso da sua estratégia. Dessa forma, por exercer forte impacto em suas campanhas, é preciso entender a fundo o que esperar da plataforma nessa etapa. Além de precisarmos compreender o seu funcionamento.
\n\n\n\nPara simplificar, precisamos entender que as mídias sociais como um todo, funcionam como um grande leilão. Dessa forma, os anunciantes estão, a todo momento, fazendo lances por um determinado posicionamento no feed de um público específico.
\n\n\n\nAlém disso, é importante ressaltar que, esses processos ocorrem em velocidade digital. Assim, demandam atualização constante do profissional responsável.
\n\n\n\nPor isso, você deve ter em mente que, por meio desses lances, a plataforma entende o quão interessado você está por aquele posicionamento, e quanto está disposto a pagar por ele.
\n\n\n\nMas, fica tranquilo. Você dispõe de três opções dadas pela rede social, para adaptar esse processo à sua rotina. Confira quais são:
\n\n\n\nPadrão da rede social, essa é uma das opções mais fáceis da plataforma. Nela, basicamente o LinkedIn faz o trabalho para você.
\n\n\n\nAssim, ele dará automaticamente o lance que achar necessário para superar a concorrência.
\n\n\n\nPorém, é importante ressaltar que, apesar da praticidade, esse recurso pode custar muito para sua empresa e entregar resultados abaixo da expectativa.
\n\n\n\nEssa é uma funcionalidade muito interessante se você trabalhar com recursos limitados. Nela, você poderá dizer à plataforma o quanto está disposto a pagar por uma determinada posição.
\n\n\n\nDesse modo, os lances serão dados automaticamente, mas, otimizados para ficarem abaixo do limite estipulado.
\n\n\n\nAssim como a opção anterior, essa tem prós e contras. Apesar de apresentar CPLs previsíveis, esse método reduz o alcance da sua campanha de forma significativa, dependendo do seu limite.
\n\n\n\nPor fim, existem ainda os lances manuais. Com esse método você poderá definir quando dar o lance e o valor de cada um deles. Pois como o próprio nome já diz, aqui você realiza todo o trabalho.
\n\n\n\nPor isso, muitas vezes essa opção demanda muito do profissional, porque não é voltada para a otimização da rotina do responsável.
\n\n\n\nEntretanto, pode apresentar mais eficiência e contribuir com a redução de gastos.
\n\n\n\nUma funcionalidade muito importante da rede social, é a facilidade de captação de leads na própria plataforma. Isso porque, ela possibilita a inserção de formulários.
\n\n\n\nDesse modo, fazendo com que o seu lead em potencial não precise ser redirecionado ao seu site ou página de cadastro para realizar o preenchimento. Assim, aumentando as chances de captar um lead e qualificá-lo a partir desse primeiro contato com o seu conteúdo na rede social.
\n\n\n\nNo LinkedIn, todos os critérios para criação de um bom anúncio (seu objetivo, segmentação, otimização e orçamento), são controlados nos níveis de campanha.
\n\n\n\nPor isso, é comum no decorrer da sua estratégia, se deparar com a função de gerenciar mais de uma campanha na rede social. Isso porque, todas as alterações devem ser feitas a partir da criação de uma nova campanha.
\n\n\n\nIsso ocorre, também, caso você se depare com a necessidade de testar mais de um formato dos anúncios propostos para a sua estratégia.
\n\n\n\nCom isso em mente, é importante saber que, é possível determinar níveis organizacionais para facilitar a sua rotina através dos grupos de campanha.
\n\n\n\nDesse modo, podem ser configurados para serem executados em horários e com orçamentos específicos, ou também, sempre ativos sem limites de gastos.
\n\n\n\nAgora, você tem tudo que precisa para arrasar na formulação e gerenciamento das suas estratégias do LinkedIn para marketing B2B. Mas, as dicas ainda não acabaram. Confira alguns dos passos para conquistar anúncios com alto poder de conversão.
\n\n\n\nAgora chegou o momento de entender como isso pode ser aplicado na prática. A equipe da Beatz preparou algumas dicas que podem te ajudar nesse processo. Confira!
\n\n\n\nAntes de criar um anúncio, tenha uma compreensão sólida de quem são seus clientes em potencial no LinkedIn. Isso inclui informações demográficas, interesses e comportamentos profissionais.
\n\n\n\nDetermine o que você deseja alcançar com seu anúncio no LinkedIn, seja aumentar seguidores, gerar leads, promover um evento ou outro objetivo específico.
\n\n\n\nComo vimos anteriormente, o LinkedIn oferece vários formatos de anúncios, cada um deles para um objetivo específico. Entre os formatos, estão: anúncios patrocinados, anúncios dinâmicos, anúncios de mensagens e muito mais. Escolha o formato que melhor se adapte aos seus objetivos.
\n\n\n\nComo toda boa campanha, use um título impactante que capte a atenção dos usuários e os motive a clicarem em seu anúncio. Utilize metodologias como AIDA, para reter a atenção e o interesse, gerar desejo e estimular uma ação.
\n\n\n\nSeja claro e conciso em sua mensagem. Destaque os benefícios do seu produto ou serviço e explique por que os usuários do LinkedIn devem se interessar por ele.
\n\n\n\nE aí, acha que o LinkedIn pode oferecer um bom suporte para os seus anúncios? Esperamos que aproveite as dicas e cresça ainda mais na plataforma, através de anúncios eficientes.
\n\n\n\nQue tal conhecer o trabalho da Beatz? Através das nossas redes sociais você fica por dentro de todos os nossos novos projetos, como é o caso do Beatz Podcast!
\n', 'Guia para LinkedIn Ads: tudo que você precisa saber para arrasar em suas campanhas', 'Saiba o que é preciso para entender os usos da plataforma e as suas vantagens em campanhas de anúncios pagos! ', 'draft', 'closed', 'open', '', 'estrategia-de-anuncio-para-o-linkedin', '', '', '2023-10-24 15:16:16', '2023-10-24 18:16:16', '', 0, 'https://beatz.com.br/?p=9110', 0, 'post', '', 0), (9115, 46, '2023-11-02 11:22:08', '2023-11-02 14:22:08', '\nMarketing 4.0 é um termo criado por Philip Kotler, Iwan Setiawan e Hermawan Kartajaya, que tenta explicar as dinâmicas contemporâneas de consumo. O conceito considera a relação das pessoas e o marketing a partir da intensificação do uso dos recursos digitais.
\n\n\n\n
Compreender este contexto é fundamental para empresas de todos os setores obterem um bom desempenho financeiro. Isso porque as mudanças sociais inerentes as transformações tecnologias impactam profundamente o mercado. É inevitável: a tecnologia muda, as pessoas mudam e o comportamento de consumo muda também.
A cada virada de chave nas tecnologias relacionadas a comunicação e informação, tivemos também uma transformação no que era considerado boas práticas em publicidade e marketing. Aconteceu com o surgimento da imprensa, com a criação da televisão, com a disseminação da internet…
É certo que, com tantos novos recursos de comunicação surgem a todos os momentos na atualidade, as transformações no perfil dos consumidores se dariam em intensidade proporcional.
Enfim, se você deseja acompanhar tamanha movimentação, precisa conhecer o conceito do marketing 4.0. Então, continue a leitura e aproveite!
Em 2017, Philip Kotler, Iwan Setiawan e Hermawan Kartajaya escreveram o livro Marketing 4.0: Do Tradicional ao Digital. Nele, eles discorreram sobre a quarta fase do marketing, a qual teve início especialmente com a insurgência do marketing digital.
\n\n\n\nDessa forma, os autores explicam como o marketing se comporta a partir da emergência de uma cultura da colaboração e compartilhamento, bem como a intensificação das interações online e popularização da criação de conteúdo, entre outros.
\n\n\n\nPara eles, marketing 4.0 é uma etapa focada no ser humano inserido na era digital. Por tanto, as estratégias de marketing devem se apropriar da intensa conectividade e surgimento de subculturas, comuns em nosso cotidiano na atualidade.
\n\n\n\nComo resultado, são as novas formas de se conectar com os consumidores, por meio de redes sociais, e-mail, entre outros recursos digitais. Além disso, foi nessa fase que se tornou propício à orientação do marketing para os dados, ou melhor, a formulação de metodologias de data drive marketing.
\n\n\n\nMais adiante no texto, você poderá conferir exemplos práticos das aplicações do Marketing 4.0 nas estratégias de promoção de marcas e produtos, com foco especial no setor industrial. Isso porque, principalmente por ser bastante tradicional, é comum se imaginar que o marketing digital e humanizado não seria relevante para este mercado. No entanto, já adianto que ele é, na verdade, fundamental para esse mercado. Mas antes, vamos nos aprofundar um pouco mais na teoria de Kotler.
\n\n\n\nO termo marketing 4.0 não nasceu do nada. Ele é, na verdade, uma das revisões do conceito de marketing desenvolvido por Philip Kotler. O professor universitário e referência mundial em marketing identificou que o marketing passa por fases que correspondem a lógica da sociedade em determinado período.
\n\n\n\nSegundo ele, o marketing já passou por quatro fases, e já está em vias de entrar na quinta. A primeira seria o marketing tradicional, com foco no produto. A segunda foca no consumidor. A terceira em valores. A quarta, como viu ao longo deste texto, preocupa-se especialmente com o mercado digital. Por fim, a quinta fase focará no bem-estar humano.
\n\n\n\nApesar de tal delimitação entre os estágios do marketing, o surgimento de um não anula o outro. Isto é, à medida que evolui, o marketing agrega novas características a seu conceito, tornando-se mais complexo.
\n\n\n\nSendo assim, o marketing ainda se preocupa com o produto, mas também com o consumidor, com os valores agregados, com o meio digital e o bem-estar humano. Não é de se duvidar que em muito breve contaremos com mais um componente.
\n\n\n\n![\"pessoa-digitando-em-notebook\"](\"https://beatz.com.br/wp-content/uploads/2023/10/Blog-7-MEIO.png\" "\\"Pessoa")
Engana-se quem pensa que o marketing 4.0 é uma estratégia restrita às empresas B2C. Diante de tamanha complexidade de todos os setores do mercado na atualidade, é preciso empregar o máximo de recursos disponíveis ao realizar as ações de marketing e vendas, inclusive na indústria.
\n\n\n\nSendo assim, confira, a seguir, alguns exemplos práticos da aplicação do marketing 4.0 na indústria contemporânea.
\n\n\n\nAs redes sociais já se consolidaram como um importante canal para divulgação de serviços e produtos, extrapolando seu objetivo original de conectar pessoas. Também tem se tornado plataformas de buscas, onde potenciais clientes podem buscar pela sua empresa para verificar informações e até mesmo atestar sua confiabilidade.
\n\n\n\nAté os profissionais mais técnicos consultam informações na internet quando desejam otimizar o trabalho, buscar novos fornecedores, entre outros. Imagine só como sua empresa se destacaria em termos reputação se entregasse a esse profissional as respostas de suas dúvidas. Por isso, é fundamental investir na construção de um blog e site robustos, com conteúdo de qualidade.
\n\n\n\nNo marketing 4.0, existem 2 principais focos de atenção: os clientes e o digital. Sendo assim, é preciso investir nas melhores práticas digitais para melhorar as experiências dos clientes com a sua empresa. Isso se exemplifica em um site responsivo, onde os clientes obtenham o máximo de informações sobre a sua empresa, além das interações em redes sociais, e-mail marketing com segmentações estratégicas, entre outros.
\n\n\n\nPor fim, eu sei que são muitas informações, especialmente quando se está no início do processo de uma empresa do setor industrial para a lógica digital. Mas não se preocupe, aqui no blog da Beatz você encontra uma grande variedade de conteúdos que vão tirar todas as suas dúvidas sobre o assunto. Porém, se ainda tiver perguntas, estamos aqui para te ajudar! Fale conosco.
\n\n\n\n\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/10/4.png\")
Apesar da popularidade ser muito recente, os podcasts estão entre nós há um bom tempo. Inclusive, os maiores sucessos remetem ao ano de 2004, tanto no mundo como no Brasil. E não pense que o formato está saturado, afinal, a produção de conteúdo para podcast ganha mais espaço a cada dia.
\n\n\n\nSerá que a sua empresa ainda pode surfar na onda dos podcast?
\n\n\n\nHá quase dois anos atrás, o jornal Folha de São Paulo lançava uma matéria sobre a popularização dos Podcasts durante a pandemia. O que falava especificamente do desempenho no mercado cultural, hoje tornou-se um trunfo no meio corporativo.
\n\n\n\nDe fato, a popularização desse tipo de recurso foi notória. Hoje, os dados continuam estáveis e promissores. De acordo com o relatório DataReportal 2023, o Brasil se tornou o país que mais consome conteúdo por podcasts no mundo, com 42.9% de usuários de internet, com idade entre 16 e 64 anos, que escutam podcast toda semana
\n\n\n\nEssa é uma tendência que resistiu. Afinal, os dados da pesquisa realizada pela eMarketer estimam que cerca de 25% da população mundial terá consumido podcasts até 2024.
\n\n\n\nMas, você sabe como isso pode ser aplicado ao seu negócio?
\n\n\n\nIsso mesmo, o sucesso foi tanto que o formato alcançou as empresas e, diversas marcas fazem uso do recurso para ampliar o alcance do seu público e gerar mais engajamento.
\n\n\n\nJá sabe se você está pronto para ter um Podcast para empresas? Acompanhe o texto e veja se esse universo é para o seu negócio!
\n\n\n\nA essa altura do campeonato, você provavelmente conhece e acompanha um desses programas, ou, ao menos já ouviu falar do formato. Os podcasts têm a proposta de um programa de rádio, mas, com a particularidade de ser on-demand.
\n\n\n\nOu seja, funciona através das demandas de determinado público. Assim, podendo ser ouvido em qualquer lugar e a qualquer momento.
\n\n\n\nEsse fator, é o principal atrativo para os consumidores e, é uma grande vantagem para quem utiliza a estratégia de podcast para empresas.
\n\n\n\nIsso porque, adaptar o seu conteúdo às novidades e desejos do seu público, não é muito difícil em um formato como esse.
\n\n\n\nAlém disso, é um produto muito fácil de ser consumido e se adapta à rotina de empreendedores e profissionais ocupados. Então, se esse é o seu público, você deve começar a pensar sobre a ideia.
\n\n\n\nOutra vantagem é a liberdade de conteúdo que você pode abordar. Assim, sua empresa pode apostar em temas como: cultura, política, educação, economia, empreendedorismo ou temas que se relacionem com o seu produto/serviço.
\n\n\n\nSeja para suas estratégias de branding ou para qualificar os seus leads, o podcast pode te ajudar.
\n\n\n\nSe você já está com um programa em mente mas não sabe por onde começar, eu trouxe algumas dicas que te ajudarão a colocar suas ideias em prática. Acompanhe!
\n\n\n\nCom a popularização dos podcasts, diversas plataformas de streaming em áudio investiram na novidade. Atualmente, não é muito difícil encontrar uma que te agrade.
\n\n\n\nA seguir, você pode ver quais são as principais empresas do mercado que atuam no segmento e fornecem o suporte necessário para você começar a produzir o seu.
\n\n\n\nO Spotify é uma das maiores plataformas de streaming de música e podcasts do mundo. No Brasil, conquistou uma fatia considerável do mercado de podcasts, oferecendo uma ampla variedade de programas de áudio, desde canais de notícias até conteúdo de entretenimento e educação. A plataforma também investiu em produções exclusivas de podcasts, aumentando ainda mais sua presença no cenário nacional.
\n\n\n\n![\"tela-de-download-spotify-podcast\"](\"https://beatz.com.br/wp-content/uploads/2023/10/Blog-1-MEIO.png\" "\\"tela")
A Deezer é outra plataforma de streaming de música que tem se destacado no mercado de podcasts. Ela oferece uma vasta biblioteca de programas de áudio, incluindo podcasts brasileiros populares e internacionais. Além disso, a Deezer permite aos usuários criar playlists personalizadas que incluem músicas e episódios de podcast.
\n\n\n\nA Apple Podcasts é uma das plataformas de podcast mais antigas e amplamente utilizadas em todo o mundo. No Brasil, muitos ouvintes e criadores de conteúdo acessam e publicam seus podcasts nessa plataforma. Ela oferece uma interface simples e é conhecida por sua facilidade de uso.
\n\n\n\nO Google Podcasts é uma plataforma de podcast do Google que também tem ganhado popularidade no Brasil. Ele oferece uma experiência de usuário simples e é integrado a outros produtos do Google, como o Google Assistente e o Android.
\n\n\n\nAnchor é uma plataforma de criação e hospedagem de podcast que tem se tornado popular entre criadores de conteúdo independentes. Com sua interface amigável, permite que qualquer pessoa crie, edite e distribua seus próprios podcasts.
\n\n\n\nA plataforma de streaming da Rede Globo, o Globoplay, também investiu no mercado de podcasts. Eles oferecem uma seleção de programas de áudio, incluindo conteúdo original e parcerias com criadores brasileiros.
\n\n\n\nComo você pode ver, existe um universo vasto de possibilidades. Entre temas e plataformas, você ainda precisa definir um formato. São muitas coisas a se pensar, mas, com o planejamento certo, você vai conseguir!
\n\n\n\nPara facilitar o seu trabalho, eu trouxe alguns tipos populares de podcasts para empresas. Agora, é só escolher qual se encaixa melhor com o seu negócio.
\n\n\n\nEsse é um formato muito popular entre as empresas adeptas ao mundo de podcasts. Nele, existe o host, ou seja, o responsável por conduzir a conversa com um determinado convidado.
\n\n\n\nÉ importante ressaltar que, nesse tipo de programa é preciso pensar, e muito, nos entrevistados que vão ao seu programa. Além da escolha ter que ser condizente com o seu conteúdo, o escolhido deve apresentar boa desenvoltura e, também, trazer mais visitantes para o seu podcast.
\n\n\n\nInclusive, esse é o formato adotado pelo Beatz Podcast. Você já acompanha a gente no Spotify? Ter programas como referência é uma boa forma de definir o seu estilo. Acesse agora mesmo o nosso perfil e junte o útil ao agradável.
\n\n\n\nAqui, nos aproximamos mais do que podemos acompanhar no rádio. Assim, tendo um viés jornalístico, focando nas notícias do setor em que a sua empresa está inserida.
\n\n\n\nPorém, ao contrário do que vemos no radiojornalismo, os podcasts possibilitam o acesso em qualquer horário e, também possuem uma linguagem menos engessada. Ou seja, você não precisa se prender a notícias do dia.
\n\n\n\nMuito parecido com o formato de entrevista, nesse aqui também temos o host, mas, contamos com a presença de mais de um entrevistado. Assim, assumindo o formato de mesa-redonda.
\n\n\n\nEm um painel, tornar a conversa mais dinâmica não é um problema. Além disso, você pode propor diferentes pontos de vista sobre um determinado assunto, tornando a discussão mais rica.
\n\n\n\nEntretanto, existem mais dificuldades técnicas: sobrepor vozes, conciliar agenda e investir em equipamentos, são algumas das adversidades. Mas, como eu disse antes, com um bom planejamento, tudo é possível!
\n\n\n\nO formato de podcast individual é perfeito para quem está começando. Com ele, não é preciso conciliar agenda, investir em muitos equipamentos, além de ter a edição mais simples.
\n\n\n\nMas, é preciso ter em mente que o apresentador deve possuir bagagem suficiente para conduzir o episódio que, nesse caso em específico, pode ser mais curto.
\n\n\n\nEsse estilo de programa é perfeito para quem está buscando por modos de aumentar o reconhecimento de marca.
\n\n\n\nExistem dois campos que devem ser observados nessa etapa. Primeiro, o planejamento em si, é onde definimos o seu objetivo e a forma como o conteúdo será exposto.
\n\n\n\nMas, também precisamos dar atenção aos critérios técnicos do processo de criação e implementação do seu novo programa. Por isso, separei alguns detalhes que não podem faltar no seu checklist.
\n\n\n\nEscolha um tópico e determine qual será o tema do seu podcast. Pode ser qualquer coisa que você seja apaixonado e tenha conhecimento para compartilhar, principalmente se o tema é condizendo com os produtos e serviços da sua empresa.
\n\n\n\nNo Beatz Podcast, por exemplo, conversamos com o convidado sobre temas voltados para a gestão, marketing e vendas. Assim, sendo mais assertivos ao falar com o nosso público.
\n\n\n\nFalando nisso, não se esqueça de definir o seu público-alvo. Quem você espera alcançar com o seu podcast?
\n\n\n\nPor fim, podemos trabalhar com um nome que une todas essas informações, e também já podemos pensar em equipamentos que te ajudem a colocar a ideia em prática.
\n\n\n\nSoftware de gravação e edição existem muitos. Gratuitos ou pagos, tudo vai depender do seu objetivo e verba disponível. Audacity, Adobe Audition, GarageBand (para usuários de Mac) são apenas alguns exemplos. Escolha um que seja adequado às suas necessidades.
\n\n\n\nAlém disso, já citamos anteriormente algumas das plataformas que te ajudam a colocar o seu episódio no ar.
\n\n\n\nEscolha um ambiente silencioso para evitar ruídos indesejados durante a gravação, e já comece a pensar em um estúdio especialmente para isso.
\n\n\n\nVocê pode começar a fazer alguns episódios de teste para se acostumar com o processo de gravação e edição. Isso ajuda a entender as etapas e a identificar pontos de melhorias.
\n\n\n\nUm bom acabamento pode melhorar a experiência do ouvinte; use o software de edição de áudio para remover erros, ajustar o volume e adicionar efeitos sonoros ou músicas de fundo, se desejar.
\n\n\n\nSe você não for visto, não será ouvido. Então, invista em meios de promover seu podcast nas redes sociais para alcançar um público maior. Parcerias com outros criadores de conteúdo podem aumentar a visibilidade do seu podcast, então, que tal conversar com um parceiro da sua empresa?
\n\n\n\nNão podemos esquecer de incentivar seus ouvintes a compartilharem seu podcast com amigos e familiares, além de colegas de trabalho que possam se interessar pelo conteúdo.
\n\n\n\nEstabeleça um cronograma consistente para lançar novos episódios. A consistência é importante para manter e atrair ouvintes.
\n\n\n\nLembrando que criar um podcast requer dedicação e tempo. É provável que seu público cresça gradualmente, então, seja persistente e mantenha a qualidade do conteúdo. Com o tempo, você pode aprimorar sua técnica e construir uma base de ouvintes fiel.
\n\n\n\nAgora, você tem tudo que precisa para montar o seu podcast. Acha que a sua empresa está pronta para investir nessa solução?
\n\n\n\nAcompanhe o blog da Beatz e confira mais dicas para aumentar o reconhecimento da sua empresa nos meios digitais. E não esquece de visitar o nosso perfil no Spotify. Você também pode acessar o nosso canal no Youtube e acompanhar os episódios ao vivo (todas as terças-feiras às 9h30).
\n\n\n\nTe espero lá!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/10/7.png\")
Customer service é um conjunto de atividades de uma empresa com objetivo de promover um bom relacionamento com os clientes e potenciais clientes. É uma área importante em todos os setores do mercado, afinal, não podemos negar a importância de um bom relacionamento com os clientes, especialmente na atualidade, tempo em que o perfil dos consumidores tem se tornado cada vez mais exigente.
\n\n\n\nÉ fato que com o surgimento de novas tecnologias ditais, as pessoas desejam que as marcas que consomem participem desta dinâmica, podendo ter uma maior aproximação com elas. Afinal, podemos nos comunicar com amigos, familiares e colegas de trabalho em mesmo há milhares de quilômetros de distância, por que não criar uma comunicação mais aproximada com as nossas marcas favoritas?
\n\n\n\nDessa forma, é fundamental que as empresas façam uso da maioria dos recursos digitais possíveis em sua atuação no departamento de customer service. É dessa forma que se pode ampliar seus canais de atendimento e os pontos de contato com os consumidores, tornando o relacionamento mais intimista e assertivo.
\n\n\n\nCustomer service nada mais é do que o termo em inglês para o que conhecemos no Brasil por atendimento ao cliente/ consumidor. Dessa forma, trata-se de um conjunto de atividades, e até mesmo um setor de uma empresa, que mantém um relacionamento direto com seus clientes. Sendo assim, o principal objetivo é garantir que o cliente tenha uma boa experiência com a empresa no geral, fazendo com que o contato entre ambos não se restrinja apenas a pontual troca comercial.
\n\n\n\nA ideia é de estar sempre a postos para ouvir e compreender o cliente em todas as situações: elogios, dúvidas, sugestões e reclamações. Com isso, pode-se notar o potencial que essa atividade tem no desenvolvimento de insights de melhorias em todos os departamentos de uma organização, uma vez em que se contempla as expectativas e desejos do público.
\n\n\n\nNesse sentido, é justamente por conta das tantas as possibilidades de interação, que muitas empresas optam por criar um departamento específico para customer service. Das pequenas empresas às grandes corporações, esse setor precisa ser valorizado e deve contar com uma equipe treinada para receber as interações e também as analisar.
\n\n\n\nSendo assim, alguns dos aspectos mais importantes do atendimento ao consumidor são:
\n\n\n\n1 – Agilidade: Em tempos de uma cultura do imediatismo, as pessoas esperam ser respondidas o mais rápido possível.
\n\n\n\n2 – Personalização: Mensagens prontas e genéricas geram uma comunicação fria e impessoal. O público espera ser atendido a partir de sua individualidade.
\n\n\n\n3 – Melhoria contínua: Os clientes esperam seu feedback seja escutado e absorvido. Assim, pode-se gerar um sentimento de frustração se, mesmo com reclamações, a empresa não invista em mudanças para se aperfeiçoar.
\n\n\n\n![\"Chatbot-de-atendimento-ao-cliente\"](\"https://beatz.com.br/wp-content/uploads/2023/10/Blog-8-MEIO.png\" "\\"Chatbot")
O atendimento ao cliente torna-se mais importante em se tratando do contexto de intensificação do uso de ferramentas digitais. Com o público mais conectado do que nunca, eles desejam que as empresas acompanhem esse processo. Além disso, não podemos negar que um bom serviço de atendimento no contexto digital, pode ser um diferencial entre concorrentes.
\n\n\n\nDentre os principais benefícios estão:
\n\n\n\nReputação: um bom atendimento constrói uma imagem positiva na perspectiva dos clientes atuais, o que pode ajustar a atrair novos;
\n\n\n\nSatisfação do cliente: customer service realizado com qualidade agrega valor ao negócio, deixado os clientes mais satisfeitos. Uma das consequências é sua fidelização.
\n\n\n\nOportunidades de upselling e cross-selling: Um cliente satisfeito e que tenha uma boa imagem da empresa está mais propenso a adquirir outros produtos ou serviços.
\n\n\n\nConversão de leads: Quando bem atendido ao solicitar esclarecimentos de dúvidas, por exemplo, um potencial cliente está mais propenso a ser convertido em cliente.
\n\n\n\nTendo em mente todos os pontos tratados neste artigo, pode-se concluir que o uso de ferramentas digitais no setor de custumer service de qualquer empresa é fundamental na atualidade. Afinal, isso não só é uma exigência dos consumidores como também auxiliam em um desempenho desse trabalho com maior qualidade, eficiência e produtividade.
\n\n\n\nOs recursos digitais podem automatizar tarefas repetitivas, como responder a perguntas frequentes ou agendar compromissos, ao mesmos tempo que é personalizável. Também contribui para a coleta de informações, permitindo a construção de uma base de dados sobre os clientes e seus feedbacks ao longo do tempo.
\n\n\n\nDessa forma, existe um rol enorme de ferramentas digitais voltadas para o atendimento ao cliente, desenvolvidas por diversos fornecedores. Assim, a escolha do recurso ideal, depende das características específicas de cada empresa. Mesmo assim, é possível avaliar as funcionalidades, facilidade de uso e o preço, considerando o custo benefício.
\n\n\n\nDe forma geral, três recursos de atendimento ao cliente são fundamentais.
\n\n\n\n1 – CRM ou Customer Relationship Management, ferramenta para gerenciamento de relacionamentos com os clientes. Dentre suas funcionalidades, geralmente ele pode armazenar informações e rastrear interações com os clientes, gerando relatórios para posterior análise
\n\n\n\n2 – Chatbots, agentes virtuais para garantir atendimento ao cliente 24 horas por dia, especialmente para atendimentos fora do horário de trabalho.
\n\n\n\n3 – Software de suporte ao cliente, podendo ser adaptados às necessidades da empresa. São ferramentas de organização e gerenciamento do fluxo de trabalho da equipe.
\n\n\n\nSe está em busca aumentar a presença digital da sua empresa, confira os outros conteúdos do Blog da Beatz!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/10/3.png\")
Existe uma estratégia que todo produtor de conteúdo e profissional de marketing almeja. O linkbuilding, é a melhor maneira de aumentar a autoridade da sua marca entre os maiores competidores do mercado.
\n\n\n\nTer o seu site como referência não é um trabalho fácil e o linkbuilding ao mesmo tempo que alavanca o seu negócio, torna-se parte do processo pelo qual você alcançará esse objetivo.
\n\n\n\nEu sei que as coisas podem parecer confusas agora, mas se você continuar esse artigo, vai entender tudo sobre essa estratégia e as melhores formas de construir uma estrutura de linkbuilding para o seu site.
\n\n\n\nVamos nessa?
\n\n\n\nO linkbuilding é o processo de obter links de outros sites para o seu site. Os links são um dos fatores de classificação mais importantes do Google, e um bom perfil de backlinks pode ajudar seu site a se classificar melhor nos resultados de pesquisa.
\n\n\n\nSe você já acompanha o blog da Beatz, sabe que estamos falando de um dos principais fatores de SEO (Search Engine Optimization). Afinal, o linkbuilding está intrinsicamente ligado aos fatores de ranqueamento do Google.
\n\n\n\nIsso porque, para que o seu site apareça nos resultados de pesquisa, é necessário que ele ofereça uma boa experiência para os visitantes (linkbuilding interno) e, também, ofereça conteúdo relevante o suficiente para servir de referência (linkbuilding externo).
\n\n\n\n![\"mesa-com-computador-e-celular-escrito-backlink\"](\"https://beatz.com.br/wp-content/uploads/2023/11/Blog-3-MEIO.png\")
De modo geral, podemos dizer que essa estratégia se divide entre ações que podem ser tomadas internamente e externamente. Obviamente, temos mais controle sobre uma do que sobre a outra, mas isso não significa que não existem métodos para facilitar o seu trabalho.
\n\n\n\nAlém do que já vimos anteriormente, existem outros pontos que podem impactar na sua estratégia de backlinks. Para facilitar o entendimento, vamos chamá-los de backlinks naturais e artificiais. Esses são formas de nomear tipos diferentes de linkbuilding externo, e diz respeito à maneira como você conquista aquele determinado backlink.
\n\n\n\nEsse tipo de backlink, é aquele que você conquista sem a necessidade de interferência. Ou seja, é naturalmente conquistado através de um conteúdo relevante e completo, perfeito para servir de referência para outros sites e, até mesmo, concorrentes.
\n\n\n\nNão que isso seja incomum, mas é muito difícil que um concorrente cite o seu site como referência de conteúdo. Afinal, na competição por espaço na internet, a originalidade é fundamental. Então, fica a dica!
\n\n\n\nA autoridade de domínio é uma métrica que diz o quão relevante é o seu site dentro do seu segmento. E para conquistar altas métricas, é preciso ser citado em diferentes meios.
\n\n\n\nApesar dos backlinks naturais serem benéficos para o seu negócio (pois eles são os mais raros) admitimos que é quase impossível depender inteiramente deles. Principalmente, se você está começando agora.
\n\n\n\nDesse modo, uma das principais soluções para esse “problema”, está na troca de backlinks. Por isso, chamamos esse tipo de “artificial”. Afinal, são obtidos de forma artificial, por meio de solicitações ou trocas.
\n\n\n\nAssim como qualquer outra área do marketing de conteúdo, o linkbuilding oferece diferentes possibilidades e estratégias. Para compreender o impacto de cada uma, precisamos descobrir quais são as etapas que não podem faltar nesse processo.
\n\n\n\nIndependente do cenário, criar conteúdo que seja valioso e relevante para o seu público-alvo é fundamental para se tornar referência em determinados assuntos. Afinal, se muitas pessoas gostarem do seu conteúdo, outros sites serão mais propensos a linkar para o seu conteúdo se ele for útil e informativo.
\n\n\n\nQuando usada com moderação, a participação em fóruns, grupos de discussão e outras comunidades on-line relevantes para o seu nicho, pode facilitar o seu trabalho de linkbuilding. Seja um participante ativo e ofereça informações valiosas, assim, linkando o seu site a discussões pertinentes ao seu conteúdo.
\n\n\n\nO conteúdo é feito para atender uma demanda. Se você tem o objetivo de melhorar o linkbuilding, que tal pensar em conteúdo voltados para esse objetivo?
\n\n\n\nVocê pode escrever artigos para outros sites relevantes para o seu nicho. Isso pode ajudá-lo a obter backlinks para o seu site e construir relacionamentos com outros webmasters.
\n\n\n\nPor fim, criar conteúdo e não o mostrar em suas redes é quase um crime em uma estratégia de linkbuilding. Por isso, promova seu conteúdo nas redes sociais e outros canais de marketing. Isso pode ajudá-lo a alcançar um público maior e obter mais backlinks.
\n\n\n\nComo vimos, o linkbuilding é uma maneira de estruturar seu site na internet, fazendo com que ele esteja “linkado” em outras páginas, aumentando a autoridade de domínio. Entretanto, esse tipo de organização não é feita apenas externamente.
\n\n\n\nO linkbuilding interno é fundamental para dizer ao Google qual a hierarquia do seu site. Desse modo, se especializar no assunto, pode potencializar os resultados que você obtém através do conteúdo produzido.
\n\n\n\nDesse modo, o linkbuilding interno é o processo de criar links entre as páginas do seu site. Os links internos são importantes para a SEO porque ajudam os mecanismos de pesquisa a entender a estrutura do seu site e a relevância das suas páginas.
\n\n\n\nExistem diversas maneiras de se fazer uma estrutura de linkbuilding, mas, não existe uma fórmula para aplicá-la. Isso porque, cada objetivo exige uma maneira diferente de pensar sobre SEO.
\n\n\n\nEntretanto, existem aspectos presentes em qualquer estratégia que você pretenda desenvolver. Entre esses fatores, podemos citar:
\n\n\n\nDa mesma forma que existe uma estratégia para cada tipo de objetivo, existem diferentes tipos de linkagens para atender aos requisitos de cada um desses objetivos. Entre os mais comuns, estão:
\n\n\n\nOs links de navegação são aqueles que levam os usuários a outras páginas do seu site. Eles são um exemplo de links internos estratégicos. Desse modo, ele faz com que o visitante conheça outras páginas a partir desse primeiro contato.
\n\n\n\nOs links de rodapés são, geralmente colocados no rodapé de uma página. Eles são um exemplo de links internos naturais. Em geral, seu uso é dedicado a levar o usuário para páginas exteriores, como as redes sociais, por exemplo.
\n\n\n\nOs links de conteúdo são os que levam usuários a outras páginas do seu site que são relevantes para o conteúdo da página atual. Basicamente, é o que vemos em páginas da Wikipédia, onde temos apoio de outros conteúdos para entender um assunto.
\n\n\n\nVocê pode até se perguntar sobre os motivos de apostar nesse tipo de solução. Afinal, o linkbuilding externo é, sem sombra de dúvidas, a melhor forma de garantir visibilidade ao seu site.
\n\n\n\nMas, não podemos esquecer das vantagens por trás da linkagem interna. Por isso, listamos algumas que podem ser interessantes para a sua jornada.
\n\n\n\nSerá que a sua empresa está pronta para estruturar uma linkagem interna ou, até mesmo externa? Acreditamos que o linkbuilding pode alavancar uma estratégia de conteúdo. Resta entender se isso é vantajoso para as suas campanhas.
\n\n\n\nAqui no blog da Beatz, você encontra diversas dicas que podem ajudar nessa empreitada. Além disso, nosso podcast oficial está recheado de conteúdos únicos que te ajudam nessa jornada. Opção é o que não falta para você se aprofundar no tema e criar as melhores estratégias.
\n\n\n\nEntender o seu público é fundamental para saber como atingi-los da maneira certa. Isso se aplica não só na escolha de conteúdos e formatos, mas se expande até mesmo para os termos que você utiliza em suas publicações. É o que chamamos de gatilhos mentais.
\n\n\n\nAtender a determinadas demandas, exige muito conhecimento a respeito do seu público e do que gera reconhecimento para a sua marca. Da mesma forma, é preciso entender como reter a atenção e direcionar o usuário para uma ação definida.
\n\n\n\nPor isso, no artigo de hoje você vai encontrar todos os detalhes para aplicar os melhores gatilhos mentais em suas estratégias e converter o maior número de leads através de estratégias consolidadas.
\n\n\n\nNão vamos perder mais tempo, certo? Aproveite a leitura!
\n\n\n\nMas afinal, o que são os famosos gatilhos mentais? Basicamente, essa é uma ferramenta de estímulos externos que podem influenciar diretamente a tomada de decisão das pessoas. Eles são baseados em nossos instintos e emoções, e podem ser usados para persuadir as pessoas a tomarem uma ação específica, como comprar um produto ou serviço, assinar uma newsletter ou fazer uma doação.
\n\n\n\nIndependente da situação, um gatilho mental se torna essencial para o propósito de uma peça publicitária. Ele pode estar presente no texto, na imagem ou, até mesmo, no conceito da estratégia. Ou seja, é uma forma de fazer com que aquele material exerça um impacto no consumidor.
\n\n\n\nVocê já deve até conhecer alguns. A lista de gatilhos mentais é comumente utilizada no meio corporativo, principalmente em se tratando de marketing. Além disso, os termos que fazem parte dessa lista podem chegar a números infinitos.
\n\n\n\nAfinal, qualquer termo pode ser aplicado como gatilho mental, desde que usado da maneira certa e, principalmente, no contexto certo.
\n\n\n\nOs gatilhos mentais são baseados em princípios psicológicos que existem há séculos. Por exemplo, o gatilho mental de escassez já era usado na Grécia antiga, quando os mercadores anunciavam que um produto só estaria disponível por um período limitado de tempo, para aumentar as vendas.
\n\n\n\nNo entanto, o conceito de gatilhos mentais foi sistematizado e popularizado no início do século XX pelo psicólogo Robert Cialdini, autor do livro \"As Armas da Persuasão”, onde Cialdini identificou seis gatilhos mentais básicos.
\n\n\n\nDesse modo, eles funcionam aproveitando-se das nossas emoções, desejos e necessidades. Eles podem ser usados para criar uma sensação de urgência, de escassez, de exclusividade ou de necessidade.
\n\n\n\nComo vimos anteriormente, os gatilhos mentais são orientados por sentimentos humanos. Desse modo, cada um deles é responsável por transmitir uma determinada sensação. Entre as principais, podemos citar os seis gatilhos de Cialdini:
\n\n\n\nEste gatilho explora o medo de perder oportunidades. Ao comunicar que um produto ou oferta é limitado no tempo ou quantidade, as pessoas são motivadas a agir rapidamente para não perder o que desejam.
\n\n\n\nSemelhante à escassez, a urgência cria a necessidade de ação imediata. Promoções, descontos ou ofertas por tempo limitado incentivam as pessoas a tomarem decisões rápidas.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/11/Blog-4-MEIO.png\")
As pessoas tendem a confiar em especialistas ou figuras de autoridade em um campo. O uso de figuras respeitadas ou demonstrações de conhecimento e experiência pode influenciar as decisões dos consumidores.
\n\n\n\nEsse gatilho baseia-se no princípio de que as pessoas tendem a seguir o comportamento da maioria. Mostrar que um produto ou serviço é popular ou amplamente aceito por outros, pode incentivar os consumidores a adotá-lo.
\n\n\n\nAs pessoas têm uma tendência natural a retribuir favores. Oferecer algo de valor, como um recurso gratuito, pode levar as pessoas a se sentirem obrigadas a retribuir, muitas vezes comprando produtos ou serviços.
\n\n\n\nApelar para as emoções é uma estratégia poderosa. Mensagens que evocam sentimentos, como felicidade, nostalgia, medo ou empatia, podem criar conexões emocionais profundas e influenciar as decisões.
\n\n\n\nPodemos utilizar esses seis gatilhos mentais em marketing, publicidade e vendas para influenciar as decisões dos consumidores. Como vimos anteriormente, eles exploram aspectos psicológicos do comportamento humano para estimular a ação e a tomada de decisões. No entanto, é importante usá-los de maneira ética e transparente para estabelecer relacionamentos duradouros com os clientes.
\n\n\n\nExplorar o sentimento do usuário para fazer com que ele compre um serviço, um produto ou uma ideia, pode desenvolver questionamentos éticos. Afinal, qual o limite para o uso dessa estratégia tão mirabolante?
\n\n\n\nDe fato, existem maneiras de utilizar esse recurso sem que isso prejudique aqueles que são afetados por ele. Isso porque, a ética dos gatilhos mentais é um aspecto crucial no marketing e nas vendas. Ao utilizar essas técnicas persuasivas, é fundamental que os profissionais se pautem pela transparência e honestidade, fornecendo informações claras e precisas sobre os produtos e serviços, evitando práticas enganosas ou ocultação de dados relevantes.
\n\n\n\nAlém disso, respeite a autonomia do consumidor, e garanta que as decisões sejam informadas e livres de pressão indevida. Da mesma forma, os gatilhos mentais devem ser aplicados para realçar benefícios genuínos e não para vender produtos que não atendam às expectativas do cliente ou que possam prejudicá-los.
\n\n\n\nDesse modo, é vital ter em mente não apenas o ganho a curto prazo, mas também, o impacto a longo prazo nas relações com os clientes, construindo relacionamentos baseados na confiança e no respeito. Assim, trabalhando em conformidade com regulamentações de proteção ao consumidor e a aplicação de bom senso e equilíbrio, que são essenciais para garantir que a persuasão seja ética e responsável.
\n\n\n\nSabendo tudo isso, como você pode aplicar os gatilhos mentais em sua rotina de publicações? Afinal, seja em um anúncio ou em um post, a depender do seu objetivo, o gatilho mental pode ser uma boa adição para a estratégia.
\n\n\n\nPensando nisso, separamos alguns possíveis usos para cada um dos tipos principais de gatilhos. Confira!
\n\n\n\nUm site de e-commerce pode destacar a mensagem \"Apenas mais 3 unidades em estoque\" ao lado de um produto para criar um senso de urgência, incentivando os clientes a comprarem rapidamente antes que o item se esgote.
\n\n\n\nExemplos de bom uso dessa estratégia, podem ser vistos em plataformas de e-commerce como: Shopee, Amazon e Mercado Livre.
\n\n\n\nUma empresa de viagens pode oferecer um desconto especial para reservas feitas nas próximas 24 horas, incentivando os consumidores a tomarem uma decisão rápida e aproveitarem a promoção.
\n\n\n\nPrometemos não repetir mais exemplos, mas os e-commerces continuam sendo ótimos para essa situação. E um que se destaca é o Mercado Livre, ao determinar urgência para compras em que o consumidor precisa do produto para o próximo dia.
\n\n\n\nFalar sobre saúde é algo muito importante e essencial, desde que feito da maneira certa. Que tal usar um gatilho mental para isso? Um médico conhecido pode endossar um produto de saúde em um comercial, destacando sua autoridade e experiência no campo para aumentar a confiança dos consumidores no produto.
\n\n\n\nQuem não lembra da famosa frase “aprovada por 9 entre 10 dentistas”?
\n\n\n\nUm restaurante pode exibir depoimentos de clientes satisfeitos e avaliações positivas nas redes sociais e em seu site, mostrando que muitas pessoas desfrutaram da experiência, o que incentiva outros a experimentarem também.
\n\n\n\nEssa é a proposta de aplicativos de serviços, como Uber, Ifood, 99 Taxi, entre outros. Onde as avaliações são essenciais para que outros usuários adquiram um determinado produto com base na experiência proporcionada por aquele profissional.
\n\n\n\nUma loja de roupas pode oferecer um guia de estilo gratuito on-line, fornecendo dicas e conselhos valiosos sobre moda. Os consumidores que o recebem gratuitamente podem se sentir inclinados a fazer compras na mesma loja como forma de retribuição.
\n\n\n\nOs famosos e-books são muito utilizados em projetos que envolvem o gatilho de reciprocidade, mas não se resume a apenas isso. Afinal, a reciprocidade está em oferecer algo em troca da fidelização, não importa o formato, desde que seja vantajoso para ambas as partes.
\n\n\n\nUm anúncio de uma organização sem fins lucrativos pode contar uma história emocional sobre o impacto de suas ações, mostrando como as doações podem fazer a diferença na vida das pessoas, evocando empatia e incentivando-as a contribuírem. Mas, a emoção pode ir além disso!
\n\n\n\nUma marca pode vender a partir da emoção, criando laços com o consumidor e mostrando através do storytelling que é capaz de gerar identificação entre marca e usuário. As campanhas de final de ano da Coca-cola, por exemplo, têm como mote principal os sentimentos envolvendo a família e as festas de Natal, mostrando que o refrigerante sempre está presente em situações memoráveis.
\n\n\n\nE aí, o que achou desses exemplos de gatilhos mentais? Acha que consegue aplicá-los em suas campanhas de marketing?
\n\n\n\nNão deixe de nos acompanhar através das redes sociais e também aqui no blog, para ficar por dentro de todas as novidades e estratégias de marketing.
\n\n\n\nEmbora o cupom fiscal eletrônico faça parte da rotina de muitas empresas, ainda existem muitas pessoas que possuem dúvidas sobre esse documento.
\n\n\n\nPor ser conhecido como o principal comprovante de saída de um item. Ele deve ser emitido por quase todos os negócios que comercializam produtos e serviços. Além disso, considera-se como crime não realizar a emissão desse cupom. Pois, ele é o principal responsável por formalizar uma venda entre a empresa e o consumidor final.
\n\n\n\nO documento serve, não apenas para fins de tributação, mas também, para controle das contas da sua empresa. Ele substitui o antigo cupom fiscal, que era, muitas vezes, feito em papel e preenchidos à mão. Com isso, gera mais segurança em relação às informações, permite maior controle do fisco e garante autonomia e agilidade para os estabelecimentos e seus clientes.
\n\n\n\nNo entanto, se você ainda não tem muito conhecimento sobre ele e todos os benefícios que oferece, neste artigo de hoje vamos te contar tudo o que você precisa saber sobre esse documento. Então, continue a sua leitura e descubra tudo!
\n\n\n\nComo falamos na introdução desse artigo, o cupom fiscal é o documento responsável por formalizar uma operação de compra e venda entre uma empresa e o consumidor final.
\n\n\n\nTambém conhecido como CF-eSAT, esse documento possui um funcionamento fácil e de rápido aprendizado. Basicamente, ele é emitido, transmitido, assinado e armazenado por um equipamento chamado SAT. Mas, apenas de forma eletrônica.
\n\n\n\nSendo assim, não se torna necessário o uso de impressora fiscal e o único comprovante que o consumidor recebe em mãos é o extrato do cf-e.
\n\n\n\nPor meio dele, temos uma forma mais eficiente e transparente de comprovar os valores e produtos de uma transação, tanto por parte do cliente quanto por parte da empresa.
\n\n\n\nPor isso, nesse documento deve conter as seguintes informações:
\n\n\n\nA SEFAZ de cada estado, é responsável por determinar como será feita a comprovação das atividades fiscais das empresas.
\n\n\n\nDesse modo, é o órgão estadual que adota uma forma de emissão de documentos fiscais entre as existentes, que são:
\n\n\n\nTambém conhecido como Sistema Autenticador e Transmissor de Cupons Fiscais e Eletrônicos. Esse equipamento é responsável por documentar, geral e autenticar as transações comerciais, transmitindo de forma automática e periódica, as informações da Secretária da Fazenda.
\n\n\n\nDesenvolvido para substituir os ECF (Emissores de Cupons Fiscais), que são mais antigos e mais seguros, o SAT conta com criptografia para garantir a autenticidade dos cupons fiscais eletrônicos (CF-e SAT), o que torna mais difícil a ocorrência de fraudes.
\n\n\n\nEsse sistema é obrigatório para todos os estabelecimentos comerciais que emitem cupom fiscal no estado de São Paulo, devendo ser adquirido por um fornecedor autorizado e instalado por um técnico credenciado pela SEFAZ.
\n\n\n\nPor ser um método que funciona por meio da internet, muitos tem dúvidas do que fazer em caso de indisponibilidade de rede. Em caso de falta de conexão, ss cupons fiscais eletrônicos são emitidos e armazenados no aparelho SAT e quando conectado à Internet são enviados automaticamente.
\n\n\n\nNo entanto, devemos te alertar que após a emissão o estabelecimento tem um prazo de 10 dias para a transmissão do cupom, após a da de ocorrência da operação. Pois, considera-se o CF-e transmitido após o prazo, como invalido.
Após todas as informações que te demos ao longo desse artigo, você já deve ter entendido um pouco mais sobre o cupom fiscal eletrônico, mas, deve estar se pergunta o que o diferencia da nota fiscal que estamos acostumados.
\n\n\n\nOs documentos apresentam algumas diferenças, especialmente relacionadas às informações presentes, o tipo de operação e sua garantia. A nota fiscal deve ser feita em operações de venda, troca, transferência, devolução e compra. Já o cupom é feito de um varejista para o cliente final.
\n\n\n\nA nota permite o direito à troca, o cupom não. Isso acontece porque a nota registra as informações relacionadas ao comprador, à transportadora e à companhia. Dessa forma, o cliente pode devolver o produto e solicitar o reembolso, caso seja necessário. O cupom não tem informações relacionadas ao comprador, apenas da compra e do negócio.
\n\n\n\nAlém do mais, o cupom fiscal é feito apenas por uma impressora ECF autorizada pela SEFAZ e a nota fiscal já pode ser emitida por diferentes softwares e por uma impressora convencional.
\n\n\n\nUsar o cupom fiscal eletrônico traz diversas vantagens para o processo de emissão de notas de uma empresa, como por exemplo:
\n\n\n\nE aí, gostou de saber mais sobre a o cupom fiscal eletrônico e o SAT? Para continuar lendo artigos como esse, acompanhe a nossa página de blog e fique por dentro de todas as novidades!
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'attachment', 'image/png', 0), (9206, 13, '2023-10-24 16:33:01', '2023-10-24 19:33:01', '', 'Linha-do-tempo_Blog-16_MKT-digital-4-1', '', 'inherit', 'closed', 'closed', '', 'linha-do-tempo_blog-16_mkt-digital-4-1', '', '', '2024-01-18 15:17:23', '2024-01-18 18:17:23', '', 8942, 'https://beatz.com.br/wp-content/uploads/2023/10/Linha-do-tempo_Blog-16_MKT-digital-4-1.png', 0, 'attachment', 'image/png', 0), (9209, 25, '2023-10-24 16:44:11', '2023-10-24 19:44:11', '', '8', '', 'inherit', 'closed', 'closed', '', '8-5', '', '', '2024-01-18 15:17:22', '2024-01-18 18:17:22', '', 9064, 'https://beatz.com.br/wp-content/uploads/2023/10/8.png', 0, 'attachment', 'image/png', 0), (9211, 25, '2023-10-24 17:07:46', '2023-10-24 20:07:46', '', '9', '', 'inherit', 'closed', 'closed', '', '9-5', '', '', '2024-01-18 15:17:22', '2024-01-18 18:17:22', '', 9066, 'https://beatz.com.br/wp-content/uploads/2023/10/9.png', 0, 'attachment', 'image/png', 0), (9213, 13, '2023-10-24 17:15:01', '2023-10-24 20:15:01', '', 'Linha-do-tempo_Blog-18_SEO-02', '', 'inherit', 'closed', 'closed', '', 'linha-do-tempo_blog-18_seo-02', '', '', '2024-01-18 15:17:23', '2024-01-18 18:17:23', '', 8945, 'https://beatz.com.br/wp-content/uploads/2023/10/Linha-do-tempo_Blog-18_SEO-02.png', 0, 'attachment', 'image/png', 0), (9215, 13, '2023-10-24 17:17:11', '2023-10-24 20:17:11', '', 'Linha-do-tempo_Blog-16_MKT-digital-4-03', '', 'inherit', 'closed', 'closed', '', 'linha-do-tempo_blog-16_mkt-digital-4-03', '', '', '2024-01-18 15:17:23', '2024-01-18 18:17:23', '', 8942, 'https://beatz.com.br/wp-content/uploads/2023/10/Linha-do-tempo_Blog-16_MKT-digital-4-03.png', 0, 'attachment', 'image/png', 0), (9218, 46, '2023-11-09 15:20:39', '2023-11-09 18:20:39', '\nMarketing 5.0 é a etapa mais atual das lógicas de consumo segundo Philip Kotler, que define como pessoas e marcas se apropriam das inúmeras tecnologias de automação, inteligência artificial e outras para proporcionar melhores experiências de consumo e vida.
\n\n\n\nO marketing já passou por muitas fases famosas. Primeiro veio o marketing tradicional cujo foco principal era o produto. Depois o marketing centrado no cliente. Aí vivenciamos a era do marketing 3.0 com a premissa de desenvolver valor. Mais recentemente a fase 4.0 se popularizou, porque equilibra as estratégias tradicionais com o que há de mais moderno em termos de marketing digital.
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Tudo isso abriu caminhos para o desenvolvimento do conceito mais atual de marketing, que nasce em meio a insurgência das novas tecnologias de inteligência artificial e outros recursos digitais. No entanto, não se objetiva apenas usar as ferramentas com simples intuito comercial. Na verdade, a ideia é se apropriar das ferramentas modernas a favor do bem-estar das pessoas.
Mas afinal, o que isso significa? Bem, é justamente o que você vai conferir neste artigo. Por isso, prepare-se para embarcar em uma jornada sem volta para um presente futurista. Continue a leitura e aproveite!
Marketing 5.0 é o mais novo conceito criado por Philip Kotler para tentar explicar a forma atual pela qual nós consumimos e interagimos com empresas. Dessa forma, ele analisa a sociedade a partir da insurgência e popularização de diversos recursos tecnológicos que facilitam o cotidiano das pessoas, e, ao mesmo tempo, podem ser usadas para estratégias de marketing.
\n\n\n\nPois bem, vamos usar um exemplo para ilustrar essa dinâmica. Você já ouviu falar da Alexa? A assistente virtual da Amazon? Então, ela é um caso exemplar do que Kotler quer dizer com o Marketing 5.0.
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Sem dúvidas ela é um ‘robozinho’ com grande potencial de facilitar o dia a dia de milhões de pessoas. De abrir e fechar portas automaticamente, até criar as listas com itens de supermercado que está faltando em nossa casa, já existe quem a considere um novo membro da família.
No entanto, engana-se quem pensa que essas ajudantes como a Alexa, existem apenas para prestar um serviço a quem as adquire. Na verdade, elas são capazes de coletar dados a partir das pesquisas, que podem ser usados para desenvolver anúncios mais efetivos para plataformas associadas a elas.
Isso tudo revela que a sociedade está mais complexa e, por consequência, os hábitos de consumo também. Afinal, agora, não só temos muito mais contato com diferentes ofertas comerciais, como também temos mais opções de escolha, e até mesmo mais recursos para evitá-las.
![\"pessoa-usando-inteligencia-artificial-no-celular\"](\"https://beatz.com.br/wp-content/uploads/2023/11/Blog-9-MEIO.jpg\" "\\"Pessoa")
O Marketing 5.0 é, em essência, “a aplicação de tecnologias que mimetizam o comportamento humano para criar, comunicar, entregar e aumentar o valor ao longo da jornada do cliente”, como explica o próprio Kotler no livro Marketing 5.0: Tecnologia para a humanidade, lançado em 2021.
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Sendo assim, compreendemos que este é um cenário com grande potencial de uso das inteligências artificias em prol da otimização do relacionamento com o consumidor. Isso porque, elas não só automatizam processos repetitivos como ocorria no passado. Essas ferramentas permitem a criação de uma experiência personalizada tanto para a marca quanto para seu cliente.
Portanto, o autor afirma que já chegou a hora das empresas entrarem de vez nesta dinâmica, perdendo o receio comum, principalmente nos setores mais tradicionais. Fazendo com que os avanços tecnológicos sejam percebidos pelas empresas e consumidores como benéficos ao mercado e à sociedade.
Aqui faço um adendo importante. Também é verdade que em meio à complexidade da sociedade e a sofisticação da tecnologia, os profissionais de marketing também enfrentam desafios como coexistência de cinco gerações em um mesmo período – que têm comportamentos de consumo muito distintos – além de inseguranças e desigualdade social. Mas podemos nos aprofundar neste assunto em outro momento.
Por fim, precisamos esclarecer que, as fases anteriores do marketing não desaparecem a partir do momento em que nos movimentamos para uma nova. De fato, algumas coisas mudam. Porém, o que ocorre na realidade é a combinação de suas características. É justamente isso que faz com que o marketing e a sociedade se tornem cada vez mais complexos.
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Sendo assim, enquanto o Marketing 3.0 focava na humanização da empresa por meio da geração de valor, e o 4.0 definia o marketing digital e estipulava boas práticas para ele, a quinta fase propõe unir valor com tecnologia. Assim, de forma resumida, sua premissa afirma que “a tecnologia deve ser alavancada para o bem da humanidade”, como afirma Kotler.
Se você leu até aqui, se interessa por assuntos relacionados a marketing e negócios, está certo? Então, certamente vai gostar dos outros conteúdos que publicamos regularmente em nosso blog.
O blog da Beatz está recheado de artigos que podem te ajudar nos processos de marketing da sua empresa e dar insights de negócios. Então não perca tempo, acesse-o agora mesmo!
O Guindaste RT120E é um modelo de última geração, com capacidade de 120 toneladas, desenvolvido pela XCMG, equipado com chassis de carregamento de dois eixos, função de direção para trás e para a frente, quatro tipos de modelos de giro e muitas outras vantagens para a sua obra.
\n\n\n\nSeu principal diferencial se concentra nos três tipos de modelos de operação, que envolvem: apoio de estabilizador, apoio de pneu e suspensão ao dirigir. Assim, apresentando maior versatilidade para desenvolvimento de atividades de içamento em diferentes terrenos, bem como, destinado para diversos objetivos. Isso porque, o maquinário ainda é equipado com sistema de grande potência, pneu cross-country especializado e engrenagem de bloqueio antiderrapante.
\n\n\n\nO guindaste RT120E ainda conta com lança principal de 48m e auxiliar de 20,6m o que possibilita maior flexibilidade, agilidade e eficiência na movimentação de grandes cargas. Além disso, essa opção conta com sistema de controle de proteção de levantamento em caso de sobrecarga, retração e alongamento excessivo, bem como tecnologia exclusiva na área como sistema de controle de retorno automático da roda traseira e sistema de proteção automática de direção segura. Ou seja, maior segurança na operação.
\n\n\n\nOs clientes da Guindakila contam com os melhores equipamentos e as maiores marcas. Os maquinários XCMG são referência no mercado de transporte e movimentação de carga. Por isso, fazem parte da nossa gama de soluções, que está à disposição da sua obra, apenas esperando para melhorar sua eficiência, produtividade e precisão nas operações de elevação de grandes cargas.
\n\n\n\nBuscando por opções para locação de guindastes? Você acabou de encontrar os melhores equipamentos. A Guindakila é uma empresa criada para atender demandas de locação de equipamentos para a elevação de grandes cargas no interior de São Paulo.
\n\n\n\nSegurança, eficiência e o melhor atendimento. Não basta ter os melhores equipamentos, é preciso ser referência em qualidade e suporte. Fale agora mesmo com nossos especialistas e garanta o equipamento ideal para a sua obra com a Guindakila!
\n', 'Conheça o guindaste RT120E', '', 'draft', 'closed', 'open', '', '', '', '', '2023-10-26 14:52:46', '2023-10-26 17:52:46', '', 0, 'https://beatz.com.br/?p=9227', 0, 'post', '', 0), (9233, 25, '2023-10-26 17:25:48', '2023-10-26 20:25:48', '', '9', '', 'inherit', 'closed', 'closed', '', '9-6', '', '', '2024-01-18 15:17:23', '2024-01-18 18:17:23', '', 3919, 'https://beatz.com.br/wp-content/uploads/2022/02/9.png', 0, 'attachment', 'image/png', 0), (9237, 46, '2023-11-11 16:01:24', '2023-11-11 19:01:24', '\nEm tempos de império das redes sociais, pode-se pensar que ter um site institucional é dispensável. No entanto, trata-se de uma falácia. Na atualidade, ter um site de qualidade, pode ser o diferencial que destaca uma empresa dos concorrentes.
\n\n\n\nAlém de ser uma vitrine para os negócios, também desempenha o papel de uma central de informações da empresa, esclarecendo as dúvidas dos consumidores de forma rápida. Assim, pode ser o primeiro ponto de contato entre uma marca e o potencial cliente.
\n\n\n\nNeste artigo você vai compreender do que se trata um site institucional e descobrir porque ele ainda é relevante.
\n\n\n\nO site institucional é uma plataforma on-line própria de determinada empresa, que agrega as informações mais relevantes para aquele negócio. Isso não envolve apenas os aspectos comerciais, ou seja, com objetivo de obter vendas e atingir mais clientes, como ocorre com sites exclusivamente de e-commerce.
\n\n\n\nNa verdade, um site institucional faz parte das estratégias de diferentes instâncias da empresa, como branding, marketing, relações públicas, recursos humanos, entre outros. Este é um aspecto que pode variar entre as características individuais de cada empresa.
\n\n\n\nAfinal, ele deve contar com páginas explicativas sobre os produtos ou serviços prestados, além de outras que aprofundem em informações sobre a essência e razão de existir da empresa.
\n\n\n\nTambém é comum que os sites institucionais tenham seções específicas para a aquisição de talentos e prestação de contas com a sociedade ou poder público. Esta última característica pode ser necessária especialmente para as empresas cuja atividade final envolve temas mais sensíveis, como nas organizações sem fins lucrativos.
\n\n\n\nDe forma geral, um site institucional mais básico contém as seguintes páginas: home, serviços ou produtos, sobre a empresa e contato. No entanto, sabemos que ao pesquisar sobre determinada empresa, o público deseja encontrar o máximo de informações possíveis, eliminando as suas dúvidas de uma só vez.
\n\n\n\nPor isso, é interessante incrementá-lo com outros elementos, pensando em como causar uma boa impressão no visitante. A seguir, você confere alguns elementos que também se recomenda adicionar em um site institucional, tornando-o mais completo.
\n\n\n\nA página de cases pode ser uma ótima maneira de comprovar ao público o valor da sua empresa. Isso pode ser interessante tanto para converter leads em clientes, como também construir uma reputação consistente para a sua marca.
\n\n\n\nAlém de disponibilizar um canal para que as pessoas se cadastrem em vagas abertas ou no banco de talentos, também é interessante criar conteúdos que mostrem a sua empresa como um bom lugar para se trabalhar.
\n\n\n\nAssim como a página de cases, a de prêmios, certificações e outros destaques semelhantes também agrega muito valor à empresa, considerando, principalmente, as estratégias de branding.
\n\n\n\n![\"designers-ux-e-ui-construindo-site\"](\"https://beatz.com.br/wp-content/uploads/2023/11/Blog-10-MEIO.jpg\" "\\"Designers")
Com tanta influência que as redes sociais exercem na sociedade, especialmente nos aspectos comerciais e mercadológicos, pode-se pensar que sites institucionais estão obsoletos. Porém, isso não é verdade.
\n\n\n\nHoje, mais do que nunca, as marcas devem contar com um site bem estruturado, confiável, responsivo e com conteúdo relevante. Afinal, é por meio dele que os clientes poderão atestar a veracidade das publicações nas redes sociais, além de ter acesso às informações da sua empresa de forma centralizada.
\n\n\n\nEmbora as redes sociais sejam um canal relevante para se relacionar com os consumidores, geralmente é pelo site que público-alvo tem o primeiro contato com a empresa.
\n\n\n\nIsso porque o Google continua sendo a principal ferramenta para realização de pesquisas com finalidade comercial. Inclusive, pesquisas recentes apontam que cerca de 93% dos brasileiros fazem buscas no Google antes de realizar uma compra.
\n\n\n\nSendo assim, ao realizar um projeto eficiente para o seu site institucional – visando as técnicas de SEO, UX e UI, entre outras – as chances do seu negócio ser apresentado nos resultados do Google tornam-se maiores do que se tivesse apenas um perfil nas redes sociais.
\n\n\n\nOutro aspecto que devemos considerar, é que as mídias sociais têm recursos limitados. Além disso, sabemos que elas estão em constante transformação. A plataforma social que está na moda hoje, pode se tornar antiquada em pouco tempo. Por isso, é fundamental ter um site ao mesmo tempo em que se marca presença nas redes sociais.
\n\n\n\nA melhor forma de obter um site para a sua empresa, é contratando um serviço especializado em desenvolvimento. Isso porque, mesmo que exista uma grande diversidade de ferramentas, que podem auxiliar uma pessoa leiga a construir um site, são os profissionais capacitados e experientes que o desenvolvem de forma eficiente e responsiva.
\n\n\n\nAlém disso, há outros elementos que se deve considerar ao construir um site institucional, como Design UI & Design UX, áreas que definem como será sua aparência e usabilidade, respectivamente. Na atualidade, esses aspectos podem ser decisivos quando um potencial cliente deve escolher entre a sua empresa ou um concorrente.
\n\n\n\nSendo assim, conte com a equipe da Beatz para desenvolver um site institucional com a qualidade que a sua empresa merece. Estamos prontos para tirar todas as suas dúvidas. Entre em contato e converse com os nossos especialistas.
\n\n\n\nO Meta Ads é a plataforma de anúncios do Instagram e Facebook. Em um só lugar, podemos realizar as divulgações de produtos e serviços das redes sociais do ecossistema Meta, mediante um investimento.
\n\n\n\nNa atualidade, as redes sociais são as ferramentas de anúncios com o melhor resultado em termos de custo-benefício. Com baixo investimento, é possível atingir um público expressivo, além de ter uma taxa média de conversão mais alta do que anúncios no Google, por exemplo.
\n\n\n\nNeste artigo você vai conhecer as tendências para o Meta Ads e alguns recursos lançados em 2023. Continue a leitura e aproveite!
\n\n\n\nO Meta Ads é a plataforma de anúncios do ecossistema de mídias sociais da Meta. Ou seja, é por meio dela que realizamos as divulgações de produtos e serviços no Facebook ou Instagram mediante um investimento.
\n\n\n\nOs anúncios têm um formato bastante similar às publicações orgânicas dessas redes sociais. Dessa forma, são compostos principalmente por imagens – em vídeo, estática ou em carrossel – e uma legenda. O diferencial, é que nos anúncios podemos adicionar mais títulos e CTAs (call to action) para incentivar ainda mais o público a realizar uma ação.
\n\n\n\nNa atualidade, não podemos negar a relevância dessas mídias no dia a dia das pessoas. Afinal, elas não só as usam como um passatempo ou um recurso para se aproximar de amigos e familiares, como também, para conhecer novas empresas e se relacionar com elas. Sendo assim, o Meta Ads tem um potencial gigantesco nas estratégias de marketing e vendas.
\n\n\n\nComo uma ferramenta de gerenciamento de anúncios, o Meta Ads permite a realização de diversos modelos de anúncios, baseando-se, especialmente, no objetivo da campanha e características do anunciante.
\n\n\n\nSendo assim, pode-se realizar segmentações de público, ou seja, selecionar quem irá ver aquele anúncio a partir de suas preferências, idade, gênero ou localização. Além disso, ele permite optar por um tipo de anúncio que leve a audiência a um click, uma compra ou um cadastro.
\n\n\n\n![\"celular-com-diversas-redes-sociais\"](\"https://beatz.com.br/wp-content/uploads/2023/11/Blog-11-MEIO.jpg\" "\\"Celular")
Em meados de 2023, a Meta lançou a sua alternativa ao X, antigo Twitter. Com o objetivo de surrupiar os usuários da concorrente em meio a um período de incertezas e polêmicas envolvendo a X, o Threads nasce com uma importante diferença de suas antecessoras.
\n\n\n\nÉ que a Meta ainda não permite a realização de anúncios no Threads. Logo que foi lançado, empresas e agências publicitárias já demonstravam interesse em anunciar por lá. Porém, não há previsão de quando esse tipo de recurso estará disponível.
\n\n\n\nAtualmente, em termos de publicidade, o Threads permite apenas a veiculação de “conteúdos patrocinados”, ou Branded Content. Dessa forma, as marcas podem fazer parcerias com criadores de conteúdo, desde que o vínculo publicitário seja devidamente informado de forma clara à audiência, por meio de ferramentas da própria rede social.
\n\n\n\nNo início de 2023, a união europeia lançou novas resoluções sobre publicidade on-line, visando o aumento de transparência e maior controle do conteúdo patrocinado. Como resposta, a Meta começou a estudar versões sem anúncios de suas redes sociais, mediante o pagamento de uma mensalidade.
\n\n\n\nEmbora esses recursos ainda estejam em funcionamento, este é um movimento que pode impactar empresas que fazem negócios internacionais. Além disso, é um ponto para se atentar, porque a tendência pode migrar para outros países.
\n\n\n\nEm setembro de 2023, o Financial Times publicou um boato de que o Meta estaria estudando a inserção de anúncios no WhatsApp. No entanto, no mesmo dia, o CEO da plataforma de mensagens Will Cathcart desmentiu a notícia, finalizando seu pronunciamento com a informação que não existem nem planos para isso.
\n\n\n\nMesmo que o carro chefe do Meta Ads continue sendo o Facebook e o Instagram, a empresa atualiza seus recursos constantemente. Assim, ele torna possível o desenvolvimento de anúncios mais atrativos para o público, ao mesmo tempo em que otimiza o trabalho dos profissionais de marketing digital. Em meados de 2023, a Meta lançou dois novos recursos que prometem alavancar o desempenho das campanhas.
\n\n\n\nO Meta entrou na onda da inteligência artificial e em outubro de 2023 lançou ferramentas para criação de anúncios. Agora, os anunciantes têm a possibilidade de criar anúncios mais rapidamente, a partir da IA generativa que produz texto e imagens rapidamente. Espera-se ajudar as empresas a economizarem até 5 horas semanais em desenvolvimento de anúncios.
\n\n\n\nTambém em outubro, a gigante da tecnologia lançou três novas ferramentas de anúncio em vídeos curtos, os Reels, para Facebook e Instagram.
\n\n\n\nColeção: combina um vídeo com pequenas imagens relacionadas a ele. Essa é uma solução já implementada no Instagram, mas que começou a ser testada no Facebook recentemente.
\n\n\n\nMultidestinos em carrosséis de Reels: permite a vinculação de links que destinam as páginas de diferentes produtos em uma única publicação.
\n\n\n\nArraste para o lado: permite que o usuário acesse a página de destino do produto anunciado apenas ao arrastar para o lado.
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Como você pôde ver, anunciar nas redes sociais do ecossistema do Meta é fundamental nas estratégias de marketing digital. Mesmo assim, realizar essa atividade pode ser um trabalho bastante complexo e demanda muito tempo e uma equipe habilitada.
Dessa forma, o ideal é investir em serviços de marketing digital, deixando esse trabalho nas mãos de especialistas. Para isso, você pode contar com a Beatz! Uma consultora completa de marketing digital data driven que já transformou o desempenho de diversas empresas.
Quer saber como podemos te ajudar? Entre em contato com nossos consultores!
Alto desempenho e robustez para as tarefas mais difíceis? Você só pode contar com o guindaste QAY220 da XCMG. Com chassis de 6 eixos, direção de eixo completo 12x12, lança retrátil de 6 segmentos e seção oval, ele oferece todas as vantagens para as atividades de movimentação de carga mais complexas.
\n\n\n\nAlém disso, a tecnologia de secção variável oferece maior estabilidade, contribuindo também para a segurança do operador e no ambiente da obra como um todo. A combinação optimizada de várias barras retráteis permite obter o máximo desempenho, somado a técnicas de contrapeso com a finalidade de aumentar a eficácia de elevação em até 30%.
\n\n\n\nMas, não para por aí. O guindaste QAY220 conta com direção multi eixo, que aumenta o controle e precisão nos processos de içamento e movimentação de cargas de grande peso, de até 220 toneladas. Pensando em tecnologias para otimização dos processos de movimentação de carga, o QYA220 ainda conta com sistema de lança retrátil auxiliar, sistema de parede virtual, diagnóstico de falhas e detecção em tempo real e muito mais!
\n\n\n\nEquipamentos XCMG | Guindaste QAY220
\n\n\n\nAs melhores marcas também são fundamentais no processo de escolha do equipamento certo para a sua obra. Por isso, a Guindakila trabalha com a XCMG, referência em equipamentos para içamento e movimentação de cargas para diferentes obras.
\n\n\n\nAlto desempenho assegurado por grandes marcas, somado a responsabilidade e melhor atendimento do mercado, para garantir que você tenha os melhores resultados.
\n\n\n\nO Guindaste QAY220 tem tudo que você precisa para garantir tudo isso, com máxima agilidade nas tarefas de elevação de grandes cargas.
\n\n\n\nLocação de equipamentos Guindakila
\n\n\n\nBuscando por opções para locação de guindastes? Você acabou de encontrar os melhores equipamentos. A Guindakila é uma empresa criada para atender demandas de locação de equipamentos para a elevação de grandes cargas no interior de São Paulo.
\n\n\n\nSegurança, eficiência e o melhor atendimento. Não basta ter os melhores equipamentos, é preciso ser referência em qualidade e suporte. Fale agora mesmo com nossos
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\n\n\n\nNeste artigo você confere com maior profundidade o que é marketing estratégico, e o papel atual do marketing digital nesse processo.
\n\n\n\nO marketing estratégico é o processo de planejamento e execução de marketing cuja principal premissa é alcançar os objetivos de médio e longo prazo de uma empresa. De forma geral, ele pode ser visto como um braço do planejamento estratégico, sendo geralmente desenvolvido pelo setor de marketing e/ou comunicação, não ficando restrito apenas aos gestores ou funcionários “C level” da empesa.
\n\n\n\nSendo assim, o marketing estratégico desempenha um papel fundamental para a longevidade das organizações. Afinal, é tal planejamento que define de fato como a empresa irá se posicionar diante dos principais stakeholders (clientes, consumidores finais, fornecedores etc.), estabelecendo as ações que poderão viabilizar um desenvolvimento constante e duradouro.
\n\n\n\nDessa forma, alguns dos principais elementos que se analisa no marketing estratégico são:
\n\n\n\n- Público-alvo, cliente ideal e persona;
\n\n\n\n- Como será a identidade e personalidade da empresa;
\n\n\n\n- Análise de mercado e concorrência;
\n\n\n\n- Entre outros.
\n\n\n\nTudo isso deve ser pensado de forma bastante atenta. Afinal, embora qualquer planejamento admita mudanças e ajustes em seu percurso, alguns fundamentos do marketing estratégico devem permanecer para que a empresa em toda a sua essência, discursos e valores, seja estável e sustentável. Além disso, o planejamento estratégico de marketing é a base para a construção de todas as outras estratégias secundárias.
\n\n\n\nAcima, expliquei de forma geral, que consideramos o marketing como estratégico quando seu planejamento e ações vislumbram o desempenho da empresa a longo e médio prazo. Dessa forma, poderíamos considerar um marketing “não estratégico” o grupo de ações, campanhas e/ou o planejamento de marketing que visa um retorno imediato.
\n\n\n\nOu seja, seriam aquelas estratégias de marketing reativas e voláteis, envolvendo ações de rápido retorno. Por vezes, podem até mesmo ser de alto impacto, mas que, por outro lado, acabam se tornando insignificantes quando se consideram os objetivos e o desempenho da empresa a longo prazo.
\n\n\n\nPodemos exemplificar esse processo da seguinte maneira: imagine que uma empresa tem o objetivo de se estabelecer como uma referência no seu mercado nos próximos 5 anos, ou seja, ela quer ser a top of mind do setor. Esse seria seu objetivo geral, que não necessariamente envolve alcançar um determinado número de vendas. O marketing estratégico irá orientar as ações macro que levarão a empresa a atingi-lo.
\n\n\n\nPor outro lado, algumas ações pontuais como promoções, podem ser necessárias para obter um bom desempenho em marketing e vendas. Sendo, por vezes, fundamentais para que a empresa acompanhe as movimentações do mercado e a sazonalidade, como o que acontece com a Black Friday, por exemplo. No entanto, essas ações não estão necessariamente alinhadas com o planejamento estratégico da empresa.
\n\n\n\nÉ claro que tudo depende do perfil de cada organização, seus objetos, setor entre outras variáveis. Afinal, o objetivo a longo prazo de uma empresa pode ser vender mais e ter os seus produtos como os “mais vendidos”. Neste caso, promoções pontuais podem, sim, estar alinhadas ao planejamento estratégico.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/11/Blog-5-MEIO.png\")
Como você pôde ver ao longo deste artigo, quando falamos em marketing estratégico, nos referimos especialmente àquelas ações mais extensas e duradouras. Em outras palavras, é o marketing responsável pela estabilização da empresa em seu mercado. Ou seja, simplificadamente, o objetivo não é simplesmente vender em determinado ciclo, mas fazer com que a empresa obtenha desenvolvimento financeiro e crescimento constante ao longo de sua existência. Em resumo, é o que faz uma empresa prevalecer e se tornar relevante.
\n\n\n\nPode-se indagar sobre como o marketing digital poderia estar envolvido em todo esse processo. Afinal, as ações digitais têm um ciclo menor, geralmente de alguns anos. Porém, engana-se quem pensa que o marketing digital tem apenas impacto imediato, exclusivamente com resultados a curto prazo. Na verdade, sabe-se que a presença on-line das empresas, é um dos principais elementos na construção de sua reputação.
\n\n\n\nIsso porque, as estratégias digitais unem dois tipos de ações. As de alto impacto e rápido resultado, como os anúncios, e as que podem até demorar um pouco para surtir efeitos, mas quando aparecem podem durar muito tempo, como o marketing de conteúdo. Dessa maneira, podemos confirmar que o marketing digital deve ser considerado e valorizado no planejamento de marketing estratégico de toda e qualquer empresa.
\n\n\n\nAliás, uma das especialidades da Beatz é justamente isto: ajudar as empresas a se estabelecerem no ambiente digital, expandindo seus negócios de forma constante e duradoura. Acesse nossa página de cases e veja os resultados que já alcançamos com
\n\n\n\nPara alcançar seus objetivos, tornando-se mais relevante e presente no cotidiano de seus públicos, as marcas precisam investir no melhor conteúdo, com materiais autênticos, criativos e originais.
\n\n\n\nNa atualidade, a produção de conteúdo pelas empresas é uma das estratégias mais eficazes para galgar espaços no ambiente digital, construindo e fortalecendo sua imagem e reputação diante de seu público.
\n\n\n\nIsso porque, os consumidores atuais têm dado cada vez mais importância para como as empresas se posicionam e se comportam nas plataformas digitais. Ou seja, criar conteúdo de qualidade, relevantes para a empresa e seu público, bem como, adaptado às exigências de cada plataforma, é fundamental para se adaptar às novas demandas do mercado.
\n\n\n\nPor isso, preparamos 5 dicas para que você crie o melhor conteúdo para a sua marca. Então, continue a leitura e aproveite.
\n\n\n\nComo toda estratégia de marketing, o primeiro passo é sempre compreender profundamente o seu público. Em se tratando especificamente da produção de conteúdo para a sua marca, você deve compreender o perfil de quem irá consumir essas comunicações com base no que já se sabe sobre os clientes ou consumidores.
\n\n\n\nIsso porque, antes de mais nada, o material que a sua marca irá criar servirá como uma prestação de serviço para quem o acessa. Assim, ele deve ser relevante para os objetivos da sua marca, mas principalmente para o seu público.
\n\n\n\nVocê pode se guiar por algumas perguntas como:
\n\n\n\nLembre-se que, ao entender o seu público, você consegue criar conteúdo verdadeiramente útil, atendendo as suas necessidades.
\n\n\n\nGeralmente, os objetivos do conteúdo que a sua marca cria estão alinhados aos objetivos gerais da empresa. Ou seja, seu conteúdo pode ser uma ferramenta para alcançar as metas de geração de leads, potencializar vendas e aumentar o seu espaço no mercado.
\n\n\n\nMas, além disso, para desenvolver um melhor conteúdo, é preciso definir alguns objetivos próprios para ele. Assim, cada material terá uma profundidade maior, tornando-se mais relevante para o público e como consequência, construir autoridade para a marca.
\n\n\n\nDessa forma, também é importante considerar a conexão com o público, aumento da autoridade do site e prestação de serviço educativo como objetivos válidos para os seus conteúdos.
\n\n\n\nQuando falamos em criar o melhor conteúdo para a sua marca, precisamos considerar os formatos em que eles serão criados. Tal escolha deve ser determinada por uma variedade de fatores, como os citados a seguir:
\n\n\n\nPerfil da audiência
\n\n\n\nSaber as características do público e como é o seu dia a dia pode revelar insights importantes para escolher os formatos com os quais trabalhar. Por exemplo, o seu público pode ser muito ocupado e não ter tempo para ler textos longos, mas aceitariam muito bem vídeos curtos.
\n\n\n\nPlataforma
\n\n\n\nCada mídia exige um formato diferente. Para blogs opte por textos mais longos, no e-mail o ideal é ir direto ao ponto e dispensar enrolações. As redes sociais são um caso à parte, afinal, cada uma tem suas particularidades em termos de formato. É preciso pesquisar bastante.
\n\n\n\nObjetivos
\n\n\n\nPara cada objetivo do conteúdo, podemos ter um formato diferente. Isso porque, não só o que se diz pode ter significado, mas também como se diz. Ou seja, optar por um ou outro formato pode ser uma escolha estratégica para levar a audiência à determinada compreensão.
\n\n\n\n![\"homem-escrevendo-um-texto-de-blog-em-notebook](\"https://beatz.com.br/wp-content/uploads/2023/11/Blog-6-MEIO.png\" "\\"Homem")
Essas, são as três palavrinhas mágicas da produção de conteúdo on-line. São elas que fazem a sua marca crescer, se destacar e se manter relevante.
\n\n\n\nSendo assim, para sempre se renovar e não deixar a sua marca estagnada em um padrão, é preciso esbanjar criatividade, experimentando novas formas de comunicar.
\n\n\n\nJá para se destacar da concorrência e mostrar a sua essência, é preciso ter originalidade. Mesmo sendo necessário, por vezes entrar nas trends e “fazer o que todo mundo está fazendo”. De modo geral, é importante investir na pessoalidade e autenticidade, tornando a sua marca única.
\n\n\n\nPor fim, destaco a constância, pois é o que torna todo esse esforço eficaz. Diferente das estratégias de tráfego pago, a produção de conteúdo orgânico pode levar um pouco mais de tempo para surtir efeitos. Mas, com consistência é possível obter resultados inimagináveis de forma orgânica.
\n\n\n\nDesenvolver o melhor conteúdo pode ser bastante trabalhoso. Por isso, para a maioria das empresas o ideal é contar com uma equipe especializada no assunto.
\n\n\n\nAlém de seguir todos os passos listados ao longo deste texto, o time da Beatz tem a expertise necessária para promover o conteúdo da forma mais adequada. Ainda, acompanhamos o desempenho de cada material, analisando as estratégias que estão funcionando e os pontos a melhorar. Assim, podemos otimizar as estratégias.
\n\n\n\nPor isso, se você deseja obter resultados reais com o conteúdo orgânico da sua marca, conte com a Beatz. Entre em contato com nossos especialistas e saiba como podemos te ajudar!
\n\n\n\nO marketplace do Facebook é a plataforma de comércio do Facebook, e com ela qualquer usuário da rede social, seja pessoa física ou jurídica, pode anunciar e vender os seus produtos e serviços, bem como comprá-los.
\n\n\n\nNeste artigo você entenderá o que é o marketplace do Facebook e vai descobrir se esse é o canal ideal para as suas estratégias de venda. Então, continue a leitura e confira!
\n\n\n\nEm resumo, o marketplace do Facebook funciona com um intermediador entre o vendedor e o comprador. Sendo assim, a rede social não tem nenhum compromisso com pagamento e logística, ou seja, o insucesso desse ou daquele é de responsabilidade exclusiva dos usuários.
\n\n\n\nEmbora conte com uma vasta variedade de ferramentas, a plataforma continua sendo bastante intuitiva. Quem deseja comprar pode pesquisar especificamente o item de seu interessa e filtrar as características mais convenientes. Além disso, todos os dias uma seleção de itens é exposta na inicial, o que varia conforme e localização do usuário.
\n\n\n\nSendo assim, os itens são divididos em categorias, como eletrônicos, vestuário e artigos para escritório. Mas, além disso, o rol de anúncios disponíveis na plataforma é bem extenso. Por lá, pode-se encontrar até mesmo imóveis para aluguel e venda, e automóveis para venda.
\n\n\n\nOs vendedores, por sua vez, também contam com as facilidades do comércio por meio de uma rede social. Na página de vendas, eles podem criar um novo classificado, checar insights e personalizar seu perfil especificamente para este fim. Outro recurso relevante é o chamado “painel do vendedor”, onde o usuário tem acesso às principais informações sobre as suas vendas, de forma concentrada.
\n\n\n\nUm grande diferencial do marketplace do Facebook é a possibilidade de entrar em conato diretamente com o vendedor, para tirar dúvidas sobre o produto ou serviço e até mesmo negociar. Embora seja uma plataforma essencialmente digital, o funcionamento lembra os classificados e métodos de negociação tradicionais.
\n\n\n\nA plataforma é intuitiva tanto para quem compra quanto para quem vende. Com o layout semelhante ao do Facebook , esse marketplace torna-se, assim, uma solução rápida e eficiente, especialmente para aqueles já familiarizados com a rede social.
\n\n\n\nDiferente dos outros marketplaces como Mercado Livre e OLX, a solução do Facebook não cobra nenhuma taxa para criação dos classificados. Os vendedores terão gastos caso desejem impulsionar as vendas por meio de anúncios pagos.
\n\n\n\nA segurança do negócio é um ponto a se atentar, em se tratando do marketplace do Facebook. Como já mencionado anteriormente, o Facebook não se responsabiliza por qualquer empecilho relacionado ao pagamento ou logística, tornando-se mais suscetível a golpes e fraudes.
\n\n\n\nEmbora empresas também possam usar essa plataforma como um canal de negócio, ela ainda é dominada por anúncios amadores. Isto é, pessoas físicas que vedem produtos usados ou itens frutos de hobbies, como artesanatos.
\n\n\n\nPor operar na lógica dos classificados, existe muita concorrência no marketplace do Facebook e fatores como menor preço e maior agilidade de entrega têm um peso importante na decisão de compra.
\n\n\n\n![\"Homem-realizando-compras-on-line\"](\"https://beatz.com.br/wp-content/uploads/2023/11/Blog-7-MEIO-1.png\" "\\"Homem")
Mas afinal, o que é melhor: usar o Facebook como um canal de vendas ou investir em uma plataforma própria de e-commerce?
\n\n\n\nPois bem, a resposta irá depender de diferentes fatores, porque ambas podem ser soluções viáveis para o seu negócio. Antes de mais nada, é preciso analisar os pontos levantados ao longo deste artigo, especialmente as vantagens e desvantagens do marketplace do Facebook.
\n\n\n\nOs fatores positivos da plataforma estão relacionados com sua simplicidade e acessibilidade, tornando-se um recurso que qualquer pessoa pode utilizar. O que é particularmente bom para pequenos e novos negócios que ainda não conquistaram os recursos necessários para investir em soluções mais profissionais de vendas on-line.
\n\n\n\nEm contrapartida, as desvantagens envolvem seu caráter mais amador em estratégias de venda. Assim, é uma alternativa quando o objetivo é realizar alguma venda pontual, mais despretensiosa, ou como já dito, se a sua empresa está começando. Vender no marketplace do Facebook pode prejudicar a credibilidade de uma marca consolidada.
\n\n\n\nPor isso, vale se atentar aos seguintes aspectos da sua empresa:
\n\n\n\nÀ vista disso, construir um e-commerce próprio para a sua empresa pode ser um diferencial importante, já que auxilia a construção de uma imagem e reputação consistente da marca. E não há como negar que isso é determinante para o bom desempenho de vendas a médio e longo prazo.
\n\n\n\nSe ainda tem dúvidas sobre o assunto, no blog da Beatz você encontra diversos conteúdos para se aprofundar e decidir sobre a melhor solução em vendas.
\n\n\n\nOs sites de busca são ferramentas para se obter informações publicadas em páginas da internet. Com a premissa de fazer uma varredura na web e criar um banco de dados, a ideia dos buscadores on-line surgiu ainda nos anos 1990. Hoje, há quem diga não viver sem eles. Como era de se esperar, os sites de busca passaram e ainda passam por atualizações constantes, tornando-se mais rápidos e eficazes.
\n\n\n\nNo entanto, a sociedade também explora novas maneiras de usar os recursos disponíveis em seu favor. Exemplo disso é a tendência de se usar as redes sociais como ferramenta de pesquisa, o que pode impactar tanto sites de busca quanto as empresas que os usam em suas estratégias de marketing digital. Neste artigo você compreende mais a fundo essa tendência insurgente.
\n\n\n\nTambém podendo ser chamados de mecanismos de busca e sites de pesquisa, os sites de busca são plataformas on-line para encontrar informações publicadas na internet. O primeiro site de busca foi criado no início dos anos 1990, ainda nos primórdios da internet. Na época, eles tinham técnicas de rastreamento mais simples quando comparadas às atuais. Mesmo assim, de forma geral, funcionavam por meio do rastreamento e indexação de páginas da web em seus bancos de dados.
\n\n\n\nEssencialmente, a metodologia primária dos mecanismos de busca não difere das ferramentas que usamos hoje. Em resumo, eles funcionam da seguinte maneira: primeiro realizam uma varredura em toda a internet, seguido da indexação das páginas encontradas em um banco de dados. Então, ao se realizar uma pesquisa, o mecanismo apresenta as páginas por ele reconhecidas que tenham relação com a palavra-chave buscada.
\n\n\n\nExiste uma grande variedade de buscadores on-line que diferem entre si no que diz respeito à forma com a qual apresentam os resultados, ou seja, no algoritmo. Mas também podem ter funcionalidades diferentes em termos de privacidade dos usuários, tamanho do banco de dados, entre outros. Alguns dos exemplos mais marcantes são o Bing, Yahoo, e é claro, o Google.
\n\n\n\nEm se tratando de infoprodutos, sem dúvidas o Google é um dos maiores cases de sucesso mundial. No ano de 2020, sem grande relevância no mercado de produtos físicos, o Google liderou o pódio de marca mais influente entre os brasileiros, seguido do YouTube, que pertence ao mesmo Grupo, a Alphabet.
\n\n\n\nMas o sucesso não se restringe apenas à marca. Isso porque, usuários e especialistas admitem a qualidade dos serviços prestados. Especialmente, o tamanho enorme de seu banco de dados, alinhados a funcionalidades agregadas como o Maps e Gmail. Tanta relevância explica o seu protagonismo: o Google é o buscador on-line mais usado em todo o mundo.
\n\n\n\nNo Brasil, o Market Share do Google supera os impressionantes 98%, com cerca de 4,5 bilhões de visitas mensais. Assim, fica difícil para a concorrência brigar de igual para igual com o líder, restando menos de 2% do mercado, divididos por quatro principais empresas: Yahoo, com 0.5%, Bing com 0.39%, DuckDuckGo, 0.21%, e na lanterninha, Ask com 0.02%.
\n\n\n\n![\"jovens-usando-o-tiktok\"](\"https://beatz.com.br/wp-content/uploads/2023/11/Blog-8-MEIO.png\" "\\"jovens")
Em contrapartida, um movimento ainda incipiente pode adicionar novos atores neste embate. Trata-se da forma como as gerações mais jovens, como a Z (nascidos entre 1995 e 2010) e a alfa (nascidos entre 2011 e 2024) usam as redes sociais como ferramenta de pesquisa.
\n\n\n\nNão é surpresa a informação de que jovens adultos, adolescentes e até algumas crianças são usuários assíduos das redes sociais. Uma pesquisa recente apontou que cerca de 78% dessa população está em alguma dessas mídias.
\n\n\n\nA novidade é que eles têm explorado novas formas de usá-las, especialmente para realizar pesquisas. Segundo uma pesquisa da Capterra, plataforma de comparação de softwares empresariais, cerca de 37% dos Gen Z abandonaram os buscadores tradicionais (Google, Yahoo, Bing etc.) e passaram a usar, majoritariamente, as redes sociais para este fim.
\n\n\n\nDe fato, o dado é interessante, mas não alarmante. Afinal, apenas 7% dos entrevistados alegaram optar exclusivamente pelas redes sociais para buscar informações na internet. No geral, os sites de busca ainda são os preferidos.
\n\n\n\nLigado na nova dinâmica do público, o TikTok – plataforma chinesa de vídeos – saiu na frente e em 2023 começou a otimizar sua ferramenta de pesquisas.
\n\n\n\nA ideia é usar o robusto algoritmo da rede social, para entregar aos usuários conteúdos verdadeiramente relevantes e focados ao interesse inicial. Tudo isso com um toque intimista e casual, próprio da plataforma. Por outro lado, vale ressaltar que o TikTok continua restrito ao formato em vídeo, sendo uma proposta de método de pesquisa totalmente diferente dos sites de busca tradicionais.
\n\n\n\nEsta ainda não é uma tendência para se preocupar. Entretanto, ela é mais um indício de que, na atualidade, as redes sociais exercem um papel multifuncional no cotidiano de milhões de pessoas, especialmente as mais jovens. Assim, deve-se manter essas informações no radar ao elaborar a estratégia de marketing das empresas e se questionar: como serão apresentadas nos resultados de pesquisas em sites de busca e nas redes sociais?
\n\n\n\nMas a resposta para essa pergunta merece um artigo à parte. Enquanto isso, aproveite os outros conteúdos do blog da Beatz e se mantenha atualizado sobre as tendências e notícias que impactam o universo do marketing digital.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/11/11.png\")
Um site mobile é aquele desenvolvido especificamente para ser acessado por dispositivos móveis como smartphones e tablets. Eles são adequados para as proporções das telas desses aparelhos, bem como, para suas funcionalidades e a maneira com que são usados, o que difere bastante dos computadores de mesa e notebooks.
\n\n\n\nPor vezes, os sites para dispositivos móveis podem ser mais interativos, contendo uma navegação mais simples. Além disso, promovem uma experiência similar com o que se obtém nos aplicativos, tornando a usabilidade ainda mais agradável ao internauta.
\n\n\n\nAs razões para desenvolver um site mobile para a sua empresa são muitas. Para iniciar, posso citar a relevância que os smartphones ganharam no dia a dia da população mundial. Afinal, cerca de 55% dos acessos à internet em todo o mundo provém de dispositivos móveis.
\n\n\n\nAlém disso, pesquisas apontam que, em média, as pessoas passam mais de 3 horas do dia em frente à tela do celular. O Brasil, por sua vez, está entre o grupo de países que lideram o ranking com maior tempo de tela.
\n\n\n\nApenas essas informações já seriam suficientes para justificar a importância dos sites mobile. Mas ainda existem outras fundamentações importantes para isso, as quais citarei a seguir. Confira:
\n\n\n\nMelhora o contato com o público, porque esse formato de website é mais conveniente para levar o tráfego para as redes sociais, ou enviar mensagens, especialmente se a empresa tem atendimento via WhatsApp;
\n\n\n\nGarante a atenção dos visitantes, afinal, o carregamento das páginas é mais rápido e as páginas são mais legíveis, contribuindo para a evitar o bounce, ou “rejeição”.
\n\n\n\nAumenta o alcance, porque facilita o compartilhamento, além de melhorar a visibilidade no Google, afinal, esse é um dos parâmetros de seu algoritmo de ranqueamento.
\n\n\n\n![\"comparacao-entre-site-tradicional-e-site](\"https://beatz.com.br/wp-content/uploads/2023/11/Blog-9-MEIO.png\" "\\"comparação")
A diferença mais marcante entre o site responsivo e o mobile é que o layout do primeiro se adapta ao formato dos dispositivos móveis e o segundo é criado especificamente para esse tipo de aparelho.
\n\n\n\nEm outras palavras, um site responsivo é originalmente criado para desktop, mas é otimizado para se adequar às configurações de cada dispositivo de onde ele é acessado. Enquanto isso, um site mobile é outra versão do website para desktop, com um HTML próprio, desta vez considerando todas as especificidades dos dispositivos móveis. Por isso, alguns sites mobile se alocam em subdomínios do original.
\n\n\n\nPara facilitar ainda mais a sua compreensão, a seguir você confere algumas vantagens e desvantagens de cada uma dessas categorias de site.
\n\n\n\nVantagens
\n\n\n\nDesvantagens
\n\n\n\nVantagens
\n\n\n\nDesvantagens
\n\n\n\nExistem diversas boas práticas no desenvolvimento de sites mobile. Neste artigo, você confere três das mais importantes. Elas podem ajudar tanto os desenvolvedores no início dos projetos mobile, mas também, para que, quem não é da área de tecnologia consiga avaliar se o site mobile da sua empresa está adequado.
\n\n\n\n1 – Uso de Progressive Web App (PWA)
\n\n\n\nA PWA pode ser considerada um híbrido entre o site convencional e um aplicativo mobile. Isso porque, ela possibilita a criação de sites com layouts e responsividade similares aos dos apps, porém, com acesso direto da web.
\n\n\n\n2 – Evite pop-up
\n\n\n\nNos sites convencionais, os pop-ups podem ser adequados, especialmente porque tomam apenas uma pequena parte da tela. Por outro lado, nos dispositivos móveis, os pop-ups podem prejudicar a visualização da página.
\n\n\n\n3 – Uso de Páginas Móveis Aceleradas
\n\n\n\n“Paginas móveis aceleradas” ou “Accelerated Mobile Pages” (AMP) é uma iniciativa para o desenvolvimento de sites que carregam mais rápido em sua versão mobile. Assim, essa técnica é benéfica para melhorar a usabilidade e ranqueamento no Google, que prioriza páginas mobile-friendly.
\n\n\n\nDentre todas as estratégias de marketing digital, certamente o primeiro passo é desenvolver um site para sua empresa que garanta uma boa experiência para os visitantes, bem como, disponibilize conteúdo de qualidade e relevante para o seu público.
\n\n\n\nPor isso, se está à procura de uma solução completa de marketing digital, você pode contar com a Beatz. Somos uma consultoria com metodologia Data Driven Marketing que une Inbound Marketing, conteúdo, tráfego pago, SEO e tecnologia para alavancar seus resultados.
\n\n\n\nEntre em contato com nossos especialistas e saiba como podemos te ajudar!
\n\n\n\nChamamos de segmento de clientes, determinada divisão do público de uma empresa. Esta é uma solução para facilitar o desenvolvimento de estratégias de marketing, tornando-as mais coerentes diante dos objetivos da empresa e das características do público. Além disso, pode contribuir para a redução de custos com publicidade on-line.
\n\n\n\nNeste artigo, você compreenderá este assunto com mais profundidade e saberá como a segmentação de públicos é aplicada no marketing digital. Então, continue a leitura e aproveite!
\n\n\n\nO segmento de clientes é uma divisão do público de uma empresa. É uma forma de reunir grupos com características semelhantes para desenvolver estratégias mais efetivas, relacionando-se com essas pessoas a favor dos objetivos da empresa.
\n\n\n\nRealizar a segmentação de clientes é um passo muito relevante para qualquer empresa. Isso porque, com ele, pode-se ter uma visão mais precisa sobre o grupo de pessoas com quem deseja se relacionar.
\n\n\n\nAlém disso, uma empresa pode ter mais do que um segmento de clientes. Afinal, cada produto ou serviço pode ser ideal para determinado grupo. Para ilustrar, vamos analisar os exemplos a seguir.
\n\n\n\nImagine uma empresa de organização de eventos. Dentre os serviços prestados, tem-se: festas de debutante, casamento, formaturas escolares e formaturas para ensino superior.
\n\n\n\nUsar a mesma estratégia para promover todos esses serviços pode ser um erro que vai gerar importantes infortúnios para a empresa.
\n\n\n\nA razão disso é que o público que se interessaria em contratar os serviços para uma festa de debutantes, pouco tem em comum com o quem deseja uma festa de casamento.
\n\n\n\nOutro caso exemplar são as concessionárias de carros, que geralmente contam com uma grande variedade de modelos à venda. Por isso, ela precisa compreender os semento de clientes interessados em cada modelo e marca. Mesmo porque, quem deseja SUVs, provavelmente não vai se interessar por Coupés.
\n\n\n\n![\"Aperto-de-maos-em-uma-reuniao\"](\"https://beatz.com.br/wp-content/uploads/2023/11/Blog-10-MEIO.png\" "\\"Aperto")
Existem diversas maneiras de segmentar os clientes a fim de conhecê-los melhor. O processo pode começar com uma análise de mercado, para se obter um conhecimento mais profundo sobre os negócios da empresa.
\n\n\n\nLogo após, é interessante realizar uma análise dos dados estatísticos sobre o perfil dos consumidores do setor da empresa. Usando o exemplo da concessionária citado há pouco, a ideia seria mapear as características dos compradores comuns de SUVs e Coupés, por meio de dados e informações levantados por entidades especializadas, como WGSN e Edelman, entre outras.
\n\n\n\nNeste sentido, para conhecê-los efetivamente, recomenda-se realizar análises das características geográficas, demográficas, psicográficas e comportamentais de cada segmento de clientes. Em outras palavras, é preciso entender onde moram, faixa etária, etnia, gênero, educação, estilo de vida, padrões de compra, entre outros.
\n\n\n\nMais recomendações interessantes são as investigações em profundidade a partir de pesquisas e entrevistas diretamente com o grupo de indivíduos considerados “clientes ideais” da empresa. Isso pode ser realizado pelo departamento de marketing da empresa ou a partir da contratação de consultorias especializadas.
\n\n\n\nA segmentação de clientes é um dos pilares do marketing digital. Isso porque, um dos benefícios que a internet nos proporcionou foi a possibilidade de selecionar quem irá receber determinada peça publicitária, pautando-se nas características geográficas, demográficas, psicográficas e comportamentais dos usuários da rede.
\n\n\n\nIsso significa que uma empresa pode veicular anúncios específicos para cada um dos seus segmentos de clientes, tornado as suas estratégias mais assertivas e eficazes. Ou seja, é diferente da publicidade tradicional – realizada em plataformas mais generalistas como televisão e rádio – na qual indivíduos fora do público de interesse da empresa podem ser alcançados por determinado assunto.
\n\n\n\nDessa forma, as empresas podem se beneficiar por uma expressiva redução dos custos com publicidade. Afinal, com a segmentação dos canais digitais, torna-se possível ter um controle de gastos maior, alocando-se os investimentos para atingir especificamente o público relevante.
\n\n\n\nTudo isso é possível por meio do acesso a grande quantidade de dados disponíveis na Internet. É claro que sempre com o consentimento dos usuários e seguindo as diretrizes da LGPD. De qualquer forma, os anunciantes têm acesso a informações valiosas que podem levar a estratégias de data driven marketing.
\n\n\n\nEm se tratando de marketing data driven, você pode ter certeza que a Beatz é expert. Todas as estratégias e técnicas de segmentação de clientes que citei ao longo deste texto, é a base do nosso trabalho, especialmente nos planejamentos de tráfego pago.
\n\n\n\nCompreendemos a importância de delimitar o segmento de clientes a partir dos objetivos de cada um de nossos clientes e, assim, realizamos estratégias personalizadas.
\n\n\n\nAlém disso, embora a segmentação já seja um procedimento que traz muitos benefícios, também realizamos otimizações periódicas de todas as campanhas, garantindo sempre o melhor resultado possível.
\n\n\n\nAcesse nossa página de cases e descubra tudo o que a metodologia da Beatz é capaz resultar. Você também pode entrar em contato com a nossa equipe de especialistas e saber como podemos potencializar o desempenho da sua empresa.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/11/3.png\")
Entre os dias 8 e 10 de novembro, o RD Summit 2023 agitou a cidade de São Paulo e fez história com participações ilustres, recorde de inscritos, ativações das maiores marcas do Brasil e muito conteúdo sobre marketing e negócios. É claro que a Beatz estava lá para prestigiar este evento que já se tornou tradição para quem trabalha com marketing, negócios, inovação e tecnologia.
\n\n\n\nConsiderado o maior evento desse setor na América Latina, a cada ano o RD Summit mobiliza os maiores nomes do mercado para realizar palestras e oficinas sobre os assuntos que mais estão em alta, além de estimular o debate sobre as tendências que poderão movimentar os negócios. A 9º edição não poderia ser diferente. Dentre todos os temas abordados, três chamaram a atenção: inteligência artificial (IA), importância da criatividade e estratégias de governança ambiental, social e corporativa (ESG).
\n\n\n\nEm se tratando de IA, o evento serviu para expor como ela pode ser útil para o mercado, mas também, para tranquilizar quem se assusta com a ferramenta. “O chat GPT não sabe o que quer dizer ser humano, ou ser vivo”, afirmou Marcos Piangers, podcaster e palestrante.
\n\n\n\nJá no que diz respeito ao ESG, a organização do RD Summit 2023 levou a sério a importância do compromisso com a responsabilidade socioambiental e mostrou que o movimento é primordial na gestão corporativa. Isso ficou especialmente marcado com a palestra da líder espiritual budista Monja Coen.
\n\n\n\nQuando o assunto é criatividade, além dos painéis, o tema também ficou marcado por todo o evento com as ativações de branding, shows e outras atrações.
\n\n\n\nNos seus 10 anos – e nove edições graças a contratempos da pandemia de covid-19 – o RD Summit tem feito história. Em 2023, no entanto, ele alcançou patamares nunca antes imaginados.
\n\n\n\nTradicionalmente realizado em Florianópolis, capital de Santa Catarina, neste ano o evento ampliou os horizontes e desembarcou em São Paulo. Esse movimento é bastante simbólico, afinal, é na capital paulista onde está a maior concentração de empresas relacionadas a marketing e inovação.
\n\n\n\nAssim, o RD Summit poderia, com mais facilidade, atrair um público ainda maior... Foi justamente o que aconteceu. Foram mais de 15 mil participantes que puderam acompanhar as palestras de 120 convidados, além de aproveitar atrações musicais e ativações de marcas como TikTok, Google e até McDonalds.
\n\n\n\nMesmo antes de abaixar a adrenalina do sucesso da 9º edição, a RD Station, empresa responsável pela realização do evento, já liberou as informações para o RD Summit 2024. O endereço continuará o mesmo, ocorrendo no Expo Center Norte, em São Paulo (SP), e desta vez, nos dias 06, 07 e 08 de novembro de 2024.
\n\n\n\nForam três dias – 08, 09 e 10 de novembro, de quarta a sexta-feira – do evento que ocorreu no pavilhão do Expo Center Norte, na zona norte da cidade de São Paulo. A agenda foi intensa. Diariamente, eram mais de 40 palestras distribuídas ao longo de uma jornada de 8 horas.
\n\n\n\nAs trilhas eram divididas em nove sessões temáticas: Marketing, Vendas, Inovação e Tecnologia, Conversacional, Customer Experience e Customer Success, Desenvolvimento Pessoal, Gestão e Estratégia, Diversidade e Inclusão e E-commerce.
\n\n\n\nAlém do conteúdo, quem esteve no RD Summit também pôde aproveitar as oportunidades de alavancar os negócios por meio de networking. Afinal, representantes de milhares de empresas estavam lá e o evento contou com uma feira de negócios, batizada de Business Festival, com a presença das marcas mais relevantes no cenário atual, como Meep, The Coffee, TikTok for Business, iPlace, Sympla, LinkedIn e Lobby.
\n\n\n\nPor fim, os participantes podiam concluir cada dia dessa maratona com os toques especiais das atrações musicais. No palco da Business Festival o grupo de pagode Jeito Moleque e o cantor Bochecha, foram alguns dos artistas que embalaram o evento. Além disso, por lá estavam estacionados mais de 80 food trucks, onde também era possível encontrar oficinas de tatuagem, ativações de brand exprerience e outras exibições.
\n\n\n\nDias de muito aprendizado e diversão, sem dúvidas. Foi exatamente isso que nossos beatmakers acharam do RD Summit 2023.
\n\n\n\nConfira a seguir como foi a experiência da Beatz no evento.
\n\n\n\n![\"painel-2-do-rd-summit-2023\"](\"https://beatz.com.br/wp-content/uploads/2023/11/Blog-11-MEIO.png\")
Não poderíamos ficar de fora do maior evento de marketing, negócios e inovação da América Latina. Afinal, marketing, negócios e inovação é essência da Beatz! Além disso, já participamos de outras edições e conhecemos a qualidade do projeto. Sendo assim, compartilharemos a seguir, alguns de nossos momentos favoritos e como foi a experiência beatmaker no RD Summit 2023.
\n\n\n\nConsideramos eventos como esses fundamentais para se ter contato direto com as inovações e tendências do mercado. É uma forma dos profissionais e as empresas se desenvolverem em colaboração e sinergia. Dessa forma, é certo que tamanha maratona de conteúdo trouxe profundos benefícios para o trabalho da Beatz no próximo ano.
\n\n\n\nLuíza, membro de nosso time de design e que esteve no RD Summit 2023, explica que as palestras contribuíram “com insights e reflexões sobre temas pertinentes no dia a dia, que servirão como auxílio para os próximos trabalhos, ajudando a criar sempre algo melhor”.
\n\n\n\nAlém disso, cada conteúdo não trouxe apenas uma ampliação de ideias e descobertas de novos métodos em todos os setores em que atuamos. Na verdade, também obtivemos insights para a implementação de técnicas e estratégias no desenvolvimento de equipes. Em resumo, “ter uma parte da equipe presente no evento serve de ponte para novos conhecimentos e melhoria contínua”, explicar a designer.
\n\n\n\nForam centenas de palestras. Os representantes da Beatz no RD Summit 2023 fizeram de tudo para conseguir participar da maior quantidade delas possível, e assim, aproveitar o evento ao máximo. Nossa analista de Custumer Success, Giovanna, assistiu mais de 14 painéis com temas variados desde inteligência artificial até saúde mental. Ela conta que todas as falas “tiveram seus pontos fortes, informações que podemos usar no dia a dia e implementar em nosso trabalho”. Mesmo assim, separamos alguns destaques que chamaram a nossa atenção.
\n\n\n\nNa palestra “A SUA ATENÇÃO FOI HACKEADA!” do psicólogo e um dos RHs mais influentes do Brasil, Genesson Honorato, compreendemos um pouco sobre a chamada “Economia da Atenção”. A teoria foi popularizada na década de 70, mas, está mais atual do que nunca. Segundo Honorato, “a nossa atenção é e será cada vez mais a grande economia do mercado”, explica Luíza.
\n\n\n\nAlém disso, o psicólogo evidenciou o poder humano de criação de ferramentas que, posteriormente, poderão nos moldar, como acontece com as redes sociais, por exemplo. De fato, foi uma oportunidade importante para analisarmos os caminhos do marketing e tecnologia sob uma perspectiva menos convencional.
\n\n\n\nMais um momento que deixou os beatmakers boquiabertos foi durante a fala de Vinícios Gambeta, da Agência de Bolso. Com a palestra “MÉTODOS DE IDEAÇÃO: COMO NUNCA MAIS FICAR SEM IDEIAS”, ele surpreendeu ao explicar a sua forma de criar. Em resumo, são seis etapas – Substituição, Combinação, Reorganização, Incubação, Sobre-Aceitação, Escavação e Limitação –, cada uma com um papel decisivo no processo, que, no final, resultará em uma boa ideia.
\n\n\n\nPorém, os elogios vieram também, pela forma como o palestrante conduziu os 60 minutos da exposição. Ela estava repleta de exemplos, dinâmicas, informalidade e leveza, “além de ter sido muito engraçada e super criativa”, conta a designer. Esses aspectos “foram essenciais para ela ganhar meu coração” continua. Tudo isso consolidou essa apresentação como uma das favoritas dos beatmakers, afinal, criatividade é nosso bem mais valioso.
\n\n\n\nTambém abordando aspectos da dinâmica dos seres humanos com os recursos tecnológicos que têm ganhado a atenção do mercado nos últimos anos, como as IAs, a palestra “FUTUROS HUMANOS” intrigou alguns, ao mesmo tempo em que tranquilizou outros. Isso porque o apresentador Marcos Piangers conduziu a plateia a uma jornada de descoberta sobre as possibilidades e limitações das Inteligências Artificiais.
\n\n\n\nPiangers explicou que, em alguns casos, médicos já podem realizar atendimentos sem ao menos olhar nos olhos dos pacientes, porque há processos totalmente automatizados. Ainda, elas também podem até substituir as pessoas em trabalhos nocivos e perigosos. Para exemplificar, ele citou algumas situações extremas em que atores e modelos são submetidos em produções publicitárias.
\n\n\n\nA conclusão, porém, é menos alarmante. O palestrante nos lembrou que, de início, o desenvolvimento tecnológico sempre pode assustar, mesmo assim, é inevitável. O fundamental é que devemos considerar que nada se compara com a humanidade dos humanos, com perdão da redundância. Ou seja, a vida humana se dá “quando acontecem duas conexões entre pessoas”, explica Luíza, “pois acima de qualquer feito, se não houver conexão humana, não há vida” finaliza.
\n\n\n\nO entretenimento foi um acontecimento à parte. Em meio a tanto conteúdo e networking, os participantes ainda aproveitaram diversos momentos de descontração e festa. Tudo isso em uma “estrutura incrível”, nas palavras de Giovanna. O espaço contou com recursos de acesso para pessoas com mobilidade reduzida e cadeirantes, além de uma sala exclusiva para indivíduos com sensibilidade a estímulos visuais e sonoros. Ainda, todas as apresentações continham tradução simultânea em libras, bem como audiodescrição para pessoas com deficiência visual.
\n\n\n\nPor fim, para fazer jus, verdadeiramente, a todas as tradições do mundo corporativo, os dias de congresso eram finalizados com um happy hour com direito a chopp gelado, show e DJs, que deixou o evento ainda mais animado e divertido. Tamanha imersão poderia deixar saudades, assim, para amenizar a carência e a ansiedade para a próxima edição, os congressistas puderam levar para casa brindes exclusivos, com itens personalizados com a \'carinha\' do RD Summit 2023.
\n\n\n\nEmbora já tenha se tornado uma tradição entre os profissionais da área, a 9º edição do RD Summit realmente fez história, não só em número de público, estrutura e convidados, mas também, pela sua consolidação como um dos eventos mais importantes do mercado e, é claro, no coração dos participantes.
\n\n\n\nLuíza bem sabe disso, afinal, “todo o evento vai ser uma experiência que vou levar para sempre comigo. Cheio de aprendizados e boas memórias, o RD Summit é um grande momento na vida dos amantes da comunicação”.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/11/4.png\")
A transformação digital no setor industrial já não é mais novidade. Hoje, o processo que começou em meados do século XX, tornou-se mais intenso do que nunca e tem impulsionado o desenvolvimento dos mais variados setores. Da indústria da informática à agropecuária, já é de conhecimento geral que todas elas podem se beneficiar dos recursos digitais atualmente disponíveis.
\n\n\n\nSendo assim, engana-se quem pensa que a indústria é tradicional demais para aderir à digitalização e informatização no âmbito comunicacional e administrativo. Na verdade, em se tratando de marketing, vendas e gestão, o setor industrial tem muito a aprimorar seus métodos por meio do uso das tecnologias emergentes.
\n\n\n\nNeste artigo você irá conferir como as soluções digitais podem revolucionar o desempenho de marketing e vendas das empresas do setor industrial. Por isso, continue a leitura e aproveite.
\n\n\n\nÉ impossível negar o papel fundamental da indústria na criação do mundo como conhecemos hoje. De fato, ela é responsável pelas primeiras transformações tecnológicas iniciadas há séculos. No entanto, na atualidade, alguns setores que um dia foram pioneiros, acabaram tendo dificuldade para acompanhar o processo de digitalização proveniente da revolução que a tecnologia da informação promoveu, principalmente a partir dos anos 1980.
\n\n\n\nIsso se revela na, ainda baixa, adesão da indústria às tecnologias digitais. Segundo uma pesquisa da Confederação Nacional da Indústria (CNI), cerca de 31% das empresas do setor não usam nenhum recurso digital. Além disso, embora os outros 69% estejam familiarizados com determinadas ferramentas, a variedade dos recursos empregados ainda é baixa.
\n\n\n\nOs líderes dessas empresas apontam que a razão para esse cenário são algumas barreiras. Dentre elas estão: o alto custo, falta de mão de obra qualificada e a incerteza de como a digitalização do setor industrial poderia ser benéfica para a empresa. Na era da inteligência artificial e automatizações digitais para todos os lados, a transformação digital no setor industrial ainda é um desafio.
\n\n\n\nDe qualquer forma, fato é que há vantagens muitos bem conhecidas, e outras a serem descobertas, da digitalização desse setor. Isso é tão verdade que sua fase atual foi nomeada de “Industria 4.0” e sua premissa principal é a integração das tecnologias digitais em seus processos.
\n\n\n\nEmbora as possibilidades de digitalização da indústria sejam inúmeras, existem dois ramos que podem ser a porta das empresas que estão ligeiramente céticas para esse universo. Eles são justamente o marketing e vendas. A seguir, explicarei o porquê.
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/11/Blog-12-MEIO.png\")
Num cenário cada vez mais imediatista, implementar recursos digitais para automatizar e otimizar os processos de vendas na indústria pode ser um fator decisivo para a decisão de compra. Afinal, eles podem facilitar o trabalho do time comercial, eliminando o gasto de tempo com atividades manuais e repetitivas.
\n\n\n\nAssim, pode-se reservar um período maior para se concentrar em atividades mais importantes, como a melhora do atendimento, por exemplo. Nesse sentido, a experiência do cliente não fica de fora dos benefícios. Com a possibilidade de mensagens personalizadas ou atendimento virtual 24 horas, a jornada de compra torna-se ainda mais agradável.
\n\n\n\nDe forma geral, em se tratando de vendas, dentre os principais recursos que se pode empregar na indústria de maneira rápida, fácil e barata são:
\n\n\n\nO marketing digital tem dominado as estratégias publicitárias em diversos setores. Em se tratando de negócios B2B, ele já se consolidou. Hoje, parece impossível imaginar um negócio de sucesso sem um site, redes sociais, produção de conteúdo etc.
\n\n\n\nPor outro lado, quando o assunto é o setor industrial, ainda podemos identificar uma resistência maior diante dessa solução. Ou seja, as empresas mais tradicionais ainda preferem os métodos clássicos para se promover, como anúncios em TV e jornais, entre outros.
\n\n\n\nPorém, sabe-se que o marketing digital também é a melhor solução em termos de publicidade para a indústria. Pesquisas apontam que a implementação de marketing digital na indústria automotiva aumentou o faturamento do setor em até 200%.
\n\n\n\nAlém disso, aqui na Beatz temos exemplos impressionantes de como as nossas estratégias potencializaram o desempenho de diversas empresas do setor industrial. Como a Riccel, que em um semestre obteve 70 oportunidades de venda de forma orgânica. Ou a Lavor, que aumentou sua taxa de conversão para 80% em apenas um mês.
\n\n\n\nEm resumo, uma resposta rápida para a pergunta “o marketing digital na indústria: isso é possível?” seria: não só é possível, como necessário.
\n\n\n\nSe a sua indústria continua dando os primeiros passos rumo a uma maior digitalização, é preciso estudar bastante. A boa notícia é que grande parte do conhecimento sobre recursos digitais para implementar nas empresas estão disponíveis on-line (não poderia ser diferente, não é mesmo?).
\n\n\n\nInclusive, visitando o blog da Beatz, você encontra uma grande diversidade de conteúdos que podem te ajudar nessa jornada. Por isso, confira tudo o que já publicamos por lá e acompanhe as atualizações que saem periodicamente. Aproveite e nos acompanhe nas redes sociais, onde publicamos pílulas de conteúdo, curiosidades e notícias rápidas sobre o universo do marketing digital.
\n\n\n\nOs marketplaces e e-commerces têm se tornado cada vez mais relevantes, afinal, num mundo regido pela internet, até as lojas altamente tradicionais estão galgando seus espaços no mercado de vendas on-line. Porém, é importante reconhecer a diferença entre os tipos dessa categoria de solução, para compreender qual é a ideal para cada empresa.
\n\n\n\nInicialmente, deve-se distinguir o que são e-commerces e marketplaces. Sendo assim, um e-commerce é uma loja virtual, própria de cada empresa. Ou seja, ela é responsável por todos os processos logísticos e financeiros, bem como o desenvolvimento e design.
\n\n\n\nPor outro lado, os marketplaces são como shoppings on-line. Lá, milhares de empresas – ou pessoas físicas, dependendo de cada caso – podem se cadastrar, rapidamente criar suas lojas e começar a vender.
\n\n\n\nCada solução tem seus prós e contras. É justamente sobre isso que vamos falar neste artigo. Continue a leitura e aproveite!
\n\n\n\nAs redes sociais da Meta extrapolaram seu uso tradicional e hoje já contam com soluções para vendas on-line. São soluções especialmente interessantes em se tratando de vendas B2B.
\n\n\n\nNo Instagram Shopping você pode criar uma loja e catalogar todos os seus produtos, incluindo uma breve descrição e o preço. No entanto, o processo de venda não é automatizado. Para realizar uma compra, os clientes são levados a enviar uma mensagem direta para a loja.
\n\n\n\nÉ uma boa solução para lojas iniciantes, principalmente quando ainda não se têm os recursos para investir em outras plataformas, afinal, ela é gratuita. Além disso, pode ser usada como uma estratégia para aumentar a visibilidade de uma marca, quando a empresa já anuncia seus produtos em outras plataformas.
\n\n\n\nEsse processo manual se repete no Facebook Marketplace, onde se pode anunciar itens de uma conta pessoal, inclusive. É importante ressaltar que essa plataforma é dominada por anúncios mais amadores, ou seja, se o seu objetivo é consolidar a sua marca, opte por outra opção.
\n\n\n\nEmpresa argentina que se consolidou no Brasil, tornando-se uma das maiores plataformas de venda on-line, o Mercado livre é uma ótima opção para quem prefere não assumir riscos. Isso porque a plataforma é bastante renomada, além de oferecer suporte relevante aos vendedores.
\n\n\n\nAlém disso, é impossível negar a sua relevância no mercado latino-americano: esse é o maior marketplace da América latina, com cerca de 132 milhões de usuários cadastrados, segundo a própria empresa.
\n\n\n\nOutro ponto importante é o gigantesco leque de vantagens que o Mercado Livre oferece aos consumidores – com planos de frete grátis, pacotes com direito a plataformas de streaming, entre outros – que o torna a primeira escolha de muitos consumidores quando desejam realizar uma compra.
\n\n\n\nPor outro lado, também se pode considerar o grande volume de compradores e vendedores uma desvantagem, porque aumenta a concorrência. Finalmente, as demais desvantagens da plataforma envolvem as taxas cobradas e as limitações na customização das lojas. Por isso, recomenda-se avaliar os objetivos da empresa antes de se juntar ao Mercado Livre.
\n\n\n\nUma das maiores varejistas do Brasil, hoje também é referência em se tratando de marketplaces. Por oferecer uma grande variedade de recursos de suporte aos vendedores, tornou-se uma escolha recorrente daqueles que estão iniciando sua jornada nas vendas on-line.
\n\n\n\nAs empresas cadastradas no Magalu contam com serviços de entregas facilitadas, integração com as lojas físicas da marca, além da possibilidade de receber treinamentos para melhorar ainda mais os negócios.
\n\n\n\nO marketplace da Magalu se destaca quando o assunto é o atendimento ao cliente. Por meio de automações, os compradores podem acompanhar todo o processo de venda desde o momento que adicionam um produto no carrinho até a entrega. Assim, o vendedor tem a tranquilidade de não precisar gerir a relação com seus clientes.
\n\n\n\nPor fim, as desvantagens são comuns as dos demais marketplaces: taxas, limitações na customização das lojas e alta concorrência.
\n\n\n\n![\"Pequenas-caixas-de-papelao-em-cima-de-um-notebook\"](\"https://beatz.com.br/wp-content/uploads/2023/11/Blog-14-MEIO.png\" "\\"Pequenas")
Você já ouviu falar na Nuvemshop? Diferente dos exemplos anteriores, ela é uma plataforma de e-commerce. Ou seja, ao contratá-la o vendedor pode criar um e-commerce próprio e personalizável.
\n\n\n\nA Nuvem Shop, porém, é só um exemplo de plataformas deste modelo. Como ela, existe uma grande variedade de opções, como Jet E-commerce, Shopify, entre outras.
\n\n\n\nTais soluções podem ser opções para negócios iniciantes, cujos vendedores já têm alguma habilidade com ferramentas digitais.
\n\n\n\nTodas elas têm a premissa de ser uma solução simples e fácil que dispensa as etapas de desenvolvimento web de uma loja on-line. Assim, qualquer pessoa conseguiria criar uma loja a partir dos layouts disponíveis. As plataformas também podem contar com integração a diversas formas de pagamento e fretes.
\n\n\n\nMas, é claro que também é possível desenvolver uma loja do zero, tornando-a verdadeiramente personalizadas às necessidades e objetivos de cada empresa, sem depender das limitações dos demais recursos. Afinal, o desenvolvedor criará uma página única.
\n\n\n\nDe qualquer forma, ter uma plataforma de vendas on-line própria é a melhor escolha dos negócios que desejam se estabelecer digitalmente, ganhando uma maturidade maior nesse mercado.
\n\n\n\nAlém disso, a empresa tem um controle maior de seus processos – podendo, por exemplo, escolher disponibilizar as formas de pagamento que considere mais adequadas. Nesse sentido, também garante um contato mais próximo com seus consumidores, o que possibilita o desenvolvimento de estratégias de fidelização.
\n\n\n\nPor fim, com um e-commerce, a empresa evita as cobranças de taxas sobre a venda de cada produto. Ou seja, o lucro sobre cada item torna-se maior. Assim, é possível administrar preços mais baixos e criar promoções.
\n\n\n\nNa Beatz, você pode contar com uma equipe especializada e experiente em desenvolvimento de e-commerces para os mais diferentes setores. Criamos plataformas de fácil navegação com garantia de compras seguras e totalmente personalizadas para as necessidades da sua empresa e seus clientes.
\n\n\n\nEm meio a tanta concorrência, destaque-se e construa o seu próprio espaço de vendas on-line. Fale com nossos especialistas e saiba como podemos te ajudar!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/11/6.png\")
O primeiro passo para gerar mais oportunidades e leads, é compreender todas as fases da jornada de compra dos seus potenciais clientes. E, para te ajudar nessa tarefa, foi desenvolvida a pirâmide de Chet Holmes. Com ela, é possível aumentar o desempenho e os resultados do seu time comercial.
\n\n\n\nSendo assim, hoje vamos te explicar como isso acontece. Bora lá?
\n\n\n\nAntes de tudo, falaremos um pouco sobre quem foi Chet Holmes. Grande consultor estratégico, Holmes está na prateleira dos maiores gurus de vendas e marketing do mundo. Para você ter uma noção, na lista da Forbes, ele já liderou 9 empresas bilionárias.
\n\n\n\nAlém disso, na lista da Fortune 500, já fez parte em mais de 60 negócios. Assim, com toda sua experiência profissional, conseguiu desenvolver acima de 65 produtos para treinamento de vendas e marketing, com mais de 50 métodos diferentes, que foram comercializados em 23 países. Então, se você ainda não o conhece muito bem, procure saber mais sobre esse gênio!
\n\n\n\nUm dos seus principais conceitos criados por ele, foi a pirâmide de Chet Holmes, que conta com seu próprio nome. O conceito surgiu no livro autoral \"The Ultimate Machine\", que, traduzido para o português, podemos entender como \"A Máquina Definitiva de Vendas\".
\n\n\n\nO sucesso desse livro foi gigantesco, tornando-se um best-seller. Foi o mais vendido na categoria de Vendas e Marketing da Amazon e, também, na lista do jornal New York Times.
\n\n\n\nImagine colocar todos os seus leads e clientes em potencial no Maracanã, por exemplo, e começar a falar sobre seu serviço ou produto. Quantas pessoas iriam embora e quantas ficariam te ouvindo? Segundo o conceito de Chet Holmes, 90% do público se levantaria e iria para casa, 7% estariam dispostos a escutar sua solução e apenas 3% se disporiam a comprar de você.
\n\n\n\nEssa metáfora foi utilizada por ele em seu livro, e foi nominada como \"The Stadium Pitch\". Veja a seguir, a estrutura da pirâmide de Chet Holmes:
\n\n\n\nOu seja, podemos resumir a pirâmide com os interesses de compra do seu público.
\n\n\n\nVocê se lembra como é o funil de vendas? Confira abaixo:
\n\n\n\nQuando invertemos o funil, podemos notar a semelhança com a pirâmide de Chet Holmes, possibilitando um trabalho em conjunto. Dessa forma:
\n\n\n\nÉ notável que elas possuem uma conexão profunda. Então, procure analisar os dados da pirâmide e utilizá-los melhor no funil de vendas. Assim, os conteúdos de cada etapa se tornarão mais assertivos.
\n\n\n\nPara quem ainda não está no momento da compra, utilize bastante a linguagem persuasiva. Mostre de que maneira seu produto ou serviço vai resolver a dor dos clientes. Se você já forçar uma compra através de CTAs, para quem ainda não se encontra preparado, estará perdendo tempo.
\n\n\n\nReveja as suas estratégias perante o fluxo de vendas constantemente. Você pode estar perdendo bons clientes, por oferecer sua solução antes do momento ideal. Então, foque sempre em como resolver os problemas do seu público e a maneira de apresentar isso.
\n\n\n\nO Inbound Marketing nada mais é do que um conjunto de estratégias de marketing que juntam a criação e o compartilhamento de certo conteúdo, para um determinado público-alvo. Dessa forma, essa ação busca o consentimento do cliente para se comunicar de maneira direta. Assim, inicia-se um relacionamento.
\n\n\n\nEm resumo, o Inbound Marketing, é o marketing no qual o público chega até o seu negócio, por meio dos seus conteúdos. Com isso, apresentar seus serviços e torná-los clientes fica mais fácil.
\n\n\n\nPara alinhar esse conceito com a pirâmide de Chet Holmes, é importante pensar em cada etapa separadamente:
\n\n\n\nNo topo do funil de vendas, devemos produzir conteúdos para atrair os clientes; é a etapa de aprendizado e descoberta, dando início à jornada de compra. Nessa etapa, é importante lembrar de Chet Holmes; 30% de todos os visitantes acreditam não ter interesse em realizar a compra do que você está oferecendo. Outros 30% têm absoluta certeza de que não estão dispostos para comprar seu serviço ou produto.
\n\n\n\nEntão, com isso em mente, trabalhe com conteúdos de apresentação da sua solução: chamar atenção do público, gerar curiosidade, e não discursos de venda ainda. Seu foco deve ser na conversão dos visitantes em leads, para dar sequência na jornada de compra.
\n\n\n\nDessa forma, os melhores conteúdos para serem trabalhados nesta etapa são:
\n\n\n\nEsses conteúdos são fáceis de serem consumidos e também compartilhados. Assim, o processo de educação dos leads se torna mais fácil.
\n\n\n\nNessa etapa, segundo a pirâmide de Chet Holmes, 7% do público está disposto a considerar sua solução para o problema deles. Aqui, a persona já entendeu seu problema e está buscando pela melhor solução.
\n\n\n\nA pessoa ainda não se encontra no melhor momento para comprar, mas, se o trabalho for bem feito nessa etapa, ela estará muito perto disso.
\n\n\n\nSegundo Holmes, somente 3% das oportunidades estão querendo realmente fechar o negócio. Aqui, você deve trabalhar bastante a persuasão do cliente. Apresente tudo que seu negócio pode oferecer de bom para ele: seus benefícios, diferenciais, vantagens etc.
\n\n\n\nAlém disso, faça o uso de provas concretas como, por exemplo, seus cases de sucesso. O lead precisa sentir a confiança de que está em boas mãos.
\n\n\n\nTão fundamental quanto aplicar a teoria da Pirâmide de Chet Holmes nas estratégias de marketing, é integrá-la no time de vendas em sua totalidade. Afinal, ela orienta todo o processo comercial: do conhecimento até o fechamento do negócio.
\n\n\n\nBaseado em uma estrutura sólida e abrangente, o conceito oferece uma visão holística do processo de vendas, destacando pontos cruciais para maximizar resultados. O que pode ser muito útil para profissionais que atuam em todas as fases de uma venda, como o hunter (abertura do mercado), o closer (quem fecha o negócio) e o farmer (responsável pelo relacionamento).
\n\n\n\nVocê viu ao longo deste artigo que a Pirâmide de Chet Holmes apresenta três pilares essenciais: geração de leads, conversão de leads em clientes e aumento do valor do cliente. Ou seja, representam estágios cruciais do ciclo de vendas e orientam estrategicamente as equipes para otimizar cada fase.
\n\n\n\nSendo assim, como explicado anteriormente, a base da pirâmide concentra-se na geração de leads, o combustível vital para o sucesso das vendas. Importante para o inbound marketing? Sim! Mas também fundamental para os hunters.
\n\n\n\nEm seguida, a conversão de leads em clientes é abordada, destacando a necessidade de estratégias eficazes de vendas e técnicas persuasivas para fechar negócios. Exatamente a principal responsabilidade dos closers.
\n\n\n\nAssim, o topo de sua pirâmide foca no aumento do valor do cliente, encorajando as equipes a cultivarem relacionamentos duradouros, oferecerem suporte contínuo e buscarem oportunidades para expandir as vendas com os clientes existentes. Essa é a hora dos farmers, equipes de pós-vendas e customer experience assumirem a direção.
\n\n\n\nLogo, Holmes foi visionário em enfatizar a importância do relacionamento com os clientes para se efetivar vendas, ainda no início dos anos 2000. Ora, hoje, isso se tornou primordial.
\n\n\n\nEm resumo, essa teoria fornece um roteiro claro e estruturado para as equipes de vendas. Não só delineando as etapas-chave do processo de vendas, mas também, destacando a interdependência entre esses estágios, incentivando uma abordagem integrada e estratégica para impulsionar o crescimento das empresas.
\n\n\n\nApós ler tudo isso, acho que ficou claro suas vantagens, não é mesmo? Com ela, a intenção de compra do seu público se torna muito mais clara. Além disso, é possível trabalhar melhor os conteúdos e ser mais assertivo em cada uma das etapas do funil de vendas.
\n\n\n\nVocê compreenderá melhor todos os resultados das taxas de conversão, e melhorá-las. Assim, todo o processo acaba se tornando mais fácil de ser trabalhado.
\n\n\n\nAgora, chegou o momento de colocar a teoria na prática. Para aplicá-la é bem simples, basta trabalhar com ela e seu funil de vendas, lado a lado.
\n\n\n\nDessa forma, vai perceber se é preciso produzir mais conteúdos para as etapas do funil, entender todos os seus resultados das taxas de conversão e alinhar suas estratégias pensando na necessidade do público.
\n\n\n\nEntão, no final de tudo, o time comercial vai receber os leads preparados para fecharem as compras. O trabalho da equipe será facilitado, podendo obter um aumento notável no número de conversões.
\n\n\n\nComo você viu ao longo deste texto, embora Chat Holmes seja profundamente conhecido por sua famosa pirâmide, esse grande executivo certamente tem muito a nos ensinar.
\n\n\n\nAfinal, sua carreira de mais de 30 anos à frente de empresas de sucesso, rendeu- lhe uma expertise ímpar em marketing e vendas. Tal conhecimento foi materializado no livro “The Ultimate Sales Machine”, de 2007, por muitos considerado uma verdadeira bíblia do mundo contemporâneo dos negócios.
\n\n\n\nEmbora sua versão original em inglês tenha sido publicada em 2007, o livro que reúne os principais conhecimentos de Chat Holmes chegou ao Brasil numa versão traduzida apenas em 2014.
\n\n\n\nTrata-se de um manual repleto de estratégias práticas e comprovadas, basicamente com o conteúdo que tratamos neste artigo. Dessa forma, a obra destaca a importância de uma abordagem holística para o processo de vendas.
\n\n\n\nGuiando os leitores por cada fase do ciclo de vendas – da geração de leads à conversão e aumento do valor do cliente –, Holmes compartilha insights valiosos sobre como aprimorar as habilidades de persuasão, estabelecer relações duradouras com os clientes e implementar estratégias eficazes de marketing e vendas.
\n\n\n\nRepleto de exemplos práticos, dicas acionáveis e histórias inspiradoras, \"A Máquina Definitiva de Vendas\" não só oferece um plano para impulsionar as vendas, mas também desafia os leitores a adotarem uma mentalidade orientada para resultados e excelência operacional.
\n\n\n\nAprofundando os estudos
\n\n\n\nSe você quer compreender mais sobre as estratégias de Holmes, além de beber deste conhecimento direto da fonte, separamos outras indicações de materiais que podem ser úteis nesse processo.
\n\n\n\nAntes de mais nada, ressalto que a maioria deles está em inglês. No entanto, vale a pena fazer um esforço a mais e passar os conteúdos por inteligências artificiais de tradução de áudio e texto, se for o caso. Vamos lá?
\n\n\n\nPodcast: Chet Holmes’ 12 Key Strategies To Turbocharge Yout Business
\n\n\n\nEste é um episódio do programa The Home Service Expert Podcast. Nele, Amanda Holmes, a filha de Chet Holmes e atual CEO da Chet Holmes International, é entrevistada. Ela conta alguns segredos da consultoria criada por seu pai, a qual já contribui para inúmeras empresas dobrarem seu desempenho nos negócios.
\n\n\n\nO próprio site da instituição fundada por Holmes possui um blog riquíssimo, repleto de conteúdos que oferecem insights para negócios de todos os segmentos. Os conteúdos são bastante aprofundados e inclusive é chamado de “Learning Hub”, ou centro de aprendizagem, em português.
\n\n\n\nAlém de textos, por lá você também encontrará vídeos e programas de podcast comandados por Amanda Holmes. Ela se aprofunda nas temáticas abordadas no livro “A máquina definitiva de vendas”, realizando paralelos com o contexto atual dos negócios.
\n\n\n\nNão poderia finalizar esse artigo sem contar um pouco mais sobre a grande mente por trás de tanto conceito importante. Então, vamos a uma breve biografia sobre Chet Holmes.
\n\n\n\nEstadunidense, ele foi um renomado estrategista de negócios e autor influente, reconhecido por suas contribuições significativas no campo do desenvolvimento empresarial.
\n\n\n\nHolmes começou sua carreira ainda muito jovem, trabalhando para Charlie Munger, da Berkshire Hathaway, onde absorveu valiosos ensinamentos sobre negócios. Depois das passagens de sucesso em diversas empresas renomadas, tornou-se co-fundador da empresa de consultoria Chet Holmes International.
\n\n\n\nFoi nesse período que se destacou como um dos principais consultores em crescimento empresarial, ajudando empresas de todos os tamanhos a otimizarem suas estratégias de vendas e marketing. Toda uma expertise que ficou marcada no best-seller \"The Ultimate Sales Machine”.
\n\n\n\nSeu principal reconhecimento envolve sua abordagem e metodologia inovadoras, enfatizando a importância da excelência operacional, estratégias de vendas e aprimoramento contínuo para o sucesso empresarial.
\n\n\n\nApesar do falecimento precoce em 2012, seu impacto perdura no mundo dos negócios devido a sua capacidade de simplificar conceitos complexos, oferecer estratégias acionáveis e priorizar a eficiência. Ainda hoje, Chet Holmes é uma referência para empreendedores e líderes empresariais.
\n\n\n\nE aí, gostou de saber sobre essa estratégia? Então, não deixe de acompanhar nosso blog e ficar por dentro de mais conteúdos como esse.
\n\n\n\nAlém disso, se tiver qualquer dúvida, fique à vontade para entrar em contato com a gente. Obrigado pela leitura e até mais!
\n\n\n\n![\"\"](\"https://beatz.com.br/wp-content/uploads/2023/11/5.png\")
Propor uma meta não é tarefa fácil, principalmente quando ela está relacionada com a quantidade de vendas de uma empresa. Vender um produto, um serviço ou ingressos para algum evento, requer estratégias certeiras pensadas na singularidade de cada instituição.
\n\n\n\nE foi justamente por esse motivo que a ADDEE escolheu a Beatz para realizar esse feito. Trabalhando sempre com foco e exclusividade com nossos clientes, buscamos as melhores formas de conseguir bater a meta, ou seja, fazer do MSP Summit um evento de sucesso. Por isso, confira o que rolou na venda dos ingressos do MSP Summit 2023.
\n\n\n\nA ADDEE
\n\n\n\nA ADDEE é uma empresa brasileira fundada em 2013, que revolucionou o setor de TI sendo a única distribuidora da N-able no Brasil.
\n\n\n\nAtendendo mais de 700 empresas, ela oferece soluções modernas e seguras para gestão e otimização de tecnologia, como: N-able N-sight RMM, Cove Data Protection e N-able EDR.
\n\n\n\nE a Beatz, sendo a empresa responsável pelo Marketing Digital da empresa, realizou um trabalho exclusivo para fortalecer a venda de ingressos para o MSP Summit, evento que já está em sua 9ª edição.
\n\n\n\nA proposta foi a seguinte: vender os ingressos do evento prezando por utilizar estratégias de inbound marketing para atrair leads qualificados e convertê-los.
\n\n\n\nCertamente, os maiores desafios estavam no entendimento do público-alvo, junto com a necessidade de compreender os desejos do público, para não desperdiçar recursos e investimentos.
\n\n\n\nFoi pensando em todas as experiências de sucesso, que a nossa equipe realizou a seguinte proposta:
\n\n\n\nCom início em maio, a campanha durou até outubro, período em que a dividimos em duas fases distintas. Inicialmente, o objetivo era gerar cadastros para reservar ingressos gratuitamente. A equipe responsável investiu um valor de R$ 17.167,06 para atingir o seu objetivo.
\n\n\n\nA estratégia deu frutos notáveis, com um total de 414 cadastros gerados. Essa primeira etapa estabeleceu uma base sólida de interesse em torno do evento, criando uma lista considerável de leads.
\n\n\n\nEm seguida, a equipe mudou o foco para a venda de ingressos, segmentando a campanha em três fases distintas, cada uma anunciando um lote de ingressos. Complementamos a estratégia por anúncios contínuos que permaneceram em todas as fases da campanha. Isso garantiu a conservação do interesse ao longo do período.
\n\n\n\nO resultado mais impressionante foi a venda de 77 ingressos. Essa conquista demonstra como a estratégia bem planejada e a segmentação eficaz de público podem levar a resultados concretos.
\n\n\n\nAlém disso, vale ressaltar que essa campanha não se limitou ao Facebook. A equipe também lançou campanhas complementares em outras plataformas, como LinkedIn e YouTube, focadas no engajamento do público.
\n\n\n\nOutros números notáveis destacam a participação de 624 inscritos no evento, que incluíram tanto os compradores de ingressos quanto aqueles que se inscreveram gratuitamente no início da campanha. Essa diversificação de leads demonstra a capacidade da estratégia em atrair um público amplo e envolvente.
\n\n\n\nPara adicionar mais contexto, o evento contava com 400 ingressos presenciais disponíveis, além de ingressos on-line ilimitados. Todos os ingressos presenciais foram vendidos, e a meta de vendas foi alcançada aproximadamente duas semanas antes do evento. Uma campanha anterior, denominada \"Esquenta MSP Summit\", complementou o sucesso, porque gerou um total de 776 inscritos, incluindo 301 provenientes da campanha no Facebook.
\n\n\n\nA Beatz é uma agência de Marketing Digital que nasceu da fusão entre as consolidadas Alquati Comunicação Brasileira e Platz Marketing.
\n\n\n\nCom as melhores práticas e tecnologias para trazer resultados tangíveis, a Beatz desenvolveu sua própria metodologia, o Trust Marketing.
\n\n\n\nEstudamos cada cliente individualmente, fazendo um planejamento estratégico com benchmarking, mapeamento de dores, persona, posicionamento de marca, plano de conteúdo e plano de mídia exclusivo para cada um.
\n\n\n\nNosso atendimento é o diferencial. Isso porque, buscamos fazer parte da rotina e desenvolver as melhores práticas para alcançar os resultados desejados.
\n\n\n\nEste case de sucesso destaca a eficácia de uma estratégia de campanha no Facebook, que começou com a geração de cadastros gratuitos, evoluiu para a venda de ingressos e incluiu campanhas complementares em outras mídias sociais.
\n\n\n\nOs resultados mostram que, com planejamento cuidadoso, segmentação de público e criatividade, podemos alcançar metas de vendas ambiciosas e envolver um público amplo e engajado em torno de um evento.
\n\n\n\nIsso porque o marketing digital é uma prova concreta de que a tecnologia e a estratégia podem se unir de maneira eficaz para alcançar resultados extraordinários.
\n\n\n\nCom a capacidade de segmentar públicos, medir o desempenho em tempo real e adaptar estratégias conforme necessário, o marketing digital tem demonstrado consistentemente sua capacidade de alcançar metas, envolver o público e impulsionar o crescimento dos negócios.
\n\n\n\nSeja por meio de campanhas nas redes sociais, publicidade on-line, SEO ou marketing de conteúdo, o marketing digital é uma ferramenta poderosa que realmente funciona e continua a evoluir, oferecendo oportunidades infinitas para empresas de todos os tamanhos.
\n\n\n\n![\"evento-para-empresas-de-TI\"](\"https://beatz.com.br/wp-content/uploads/2023/12/Blog-Case-MSP-MEIO.png\")
Dessa forma, a ADDEE+ conseguiu completar mais um ciclo com maestria, uma plateia lotada e evento marcante.
\n\n\n\nOs resultados surpreendentes demonstram o poder das redes sociais na geração de cadastros, vendas e engajamento do público.
\n\n\n\nForam vendidos 400 ingressos presenciais e ingressos on-line ilimitados. O sucesso do MSP Summit foi alcançado com muito esforço de toda a equipe de profissionais presentes na Beatz e na ADDEE.
\n\n\n\nA Beatz e a ADDEE são parceiras já há alguns anos, e concretizaram um relacionamento de confiança. De fato, essa união é muito produtiva e um sinônimo de sucesso para ambas as empresas.
\n\n\n\nNossa maior alegria é guiar os nossos clientes em sua jornada digital, entregando o nosso melhor trabalho para que obtenham os melhores resultados.
\n\n\n\nE esperamos que com o tempo, mais resultados sejam alcançados entre essa união.
\n\n\n\nSua empresa também pode alcançar resultados espetaculares. Por isso, entre em contato e saiba como consegui-los!
\n', 'MSP Summit: 2 semanas antes do evento, todos os ingressos já estavam esgotados', 'Estratégias usando campanhas de mídias pagas fizeram do MSP Summit um evento de sucesso!', 'publish', 'closed', 'closed', '', 'msp-summit-2023-case-de-sucesso', '', '', '2024-01-29 15:25:05', '2024-01-29 18:25:05', '', 0, 'https://beatz.com.br/?post_type=case&p=9432', 0, 'case', '', 0), (9433, 46, '2023-11-24 12:21:06', '2023-11-24 15:21:06', '', 'Blog-Case-MSP-MEIO', '', 'inherit', 'closed', 'closed', '', 'blog-case-msp-meio', '', '', '2024-01-18 15:17:19', '2024-01-18 18:17:19', '', 9432, 'https://beatz.com.br/wp-content/uploads/2023/11/Blog-Case-MSP-MEIO.png', 0, 'attachment', 'image/png', 0), (9434, 46, '2023-11-24 12:21:59', '2023-11-24 15:21:59', '', 'evento-para-empresas-de-TI', '', 'inherit', 'closed', 'closed', '', 'blog-case-msp-topo', '', '', '2024-01-18 15:17:25', '2024-01-18 18:17:25', '', 9432, 'https://beatz.com.br/wp-content/uploads/2023/11/Blog-Case-MSP-TOPO.png', 0, 'attachment', 'image/png', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (9443, 46, '2023-12-19 11:31:52', '0000-00-00 00:00:00', '\nDa ideia ao lançamento, um produto passa por uma longa jornada, à qual chamamos de ciclo de vida do produto. Esse é um processo totalmente natural e esperado em todos os setores produtivos. Isso porque evidencia a ascensão, estabilização e possível queda, dos itens atuantes no mercado.
\n\n\n\nDe fato, profissionais de marketing e vendas devem ter essa teoria em mente, porque ela pode direcionar o desenvolvimento de estratégias para que o produto obtenha sucesso, tornando-se um bom negócio. A questão é que, quando sabemos o que esperar do itinerário dos nossos produtos e/ou serviços após o lançamento, conseguimos ter mais controle sobre a forma como conduzimos as ações para promovê-los.
\n\n\n\nAssim, quando notamos um movimento contrário do esperado, podemos revisar e ajustar as estratégias. Do mesmo modo que, se o produto se desempenha conforme o ciclo de vida habitual, sabemos que as estratégias estão coerentes. Além disso, pode-se até pensar que neste segundo caso, é valido pensar em estratégias para potencializar ainda mais os resultados. Imagine torná-lo uma exceção à regra, de modo positivo? De qualquer forma, recomenda-se ter cautela e atuar de maneira estratégica e analítica. Mais adiante, falaremos sobre isso com maior profundidade.
\n\n\n\nComo já mencionado, ciclo de vida do produto é um conceito fundamental do setor de vendas e marketing; na verdade, no universo dos negócios em geral. Sendo assim, é importante também ressaltar, que nos apropriamos dessa ideia na elaboração das estratégias de marketing digital. Ora, seja no meio tradicional, seja no digital, o propósito do marketing e vendas é, de fato, vender.
\n\n\n\nChamamos de Ciclo de Vida do Produto o conceito que descreve as diferentes fases pelas quais um produto passa. Ele representa desde o lançamento até o declínio e saída do mercado de determinado item ou serviço. Embora a ideia da saída de um produto do mercado possa parecer preocupante, esse é um movimento comum e esperado. Ora, o mundo gira, as pessoas mudam e o comportamento de consumo se transforma ao longo do tempo. Assim, deve-se pensar no Ciclo de Vida do Produto, para:
\n\n\n\nComo já dito, esse processo é dividido em fases. Mais especificamente, 4 quatro etapas: introdução, crescimento, maturidade e declínio. A seguir, explico cada uma delas com mais detalhes.
\n\n\n\n![\"fundo-do-mar-com-simbolo-sobrepondo\"](\"https://beatz.com.br/wp-content/uploads/2023/12/Blog-01-MEIO.png\" "\\"fundo")
Fase inicial, quando o produto é lançado no mercado. É quando concentramos os esforços de marketing na conscientização e educação do público sobre o novo produto. Ou seja, investir em estratégias de conscientização e educação sobre sua utilidade é essencial. Assim, muitas vezes, indica-se destacar os diferenciais técnicos e os benefícios práticos do item para o setor ou consumidor.
\n\n\n\nEm termos de marketing digital, podemos nos concentrar na criação de conscientização por meio de campanhas em redes sociais, anúncios on-line, conteúdo informativo em blogs e vídeos explicativos. Sempre com os objetivos em mente de: alcançar um público amplo e educá-lo sobre os benefícios do novo produto.
\n\n\n\nGeralmente, os lucros são mais baixos, afinal, os custos de lançamento e a construção de reconhecimento da marca são altos. Além disso, dado o pouco conhecimento, as vendas também são mais tênues.
\n\n\n\nEste é o momento em que o produto começa a ser adotado pelos consumidores, sua demanda aumenta e a concorrência pode surgir. Ou seja, o produto começa a ganhar aceitação no mercado. Nessa fase, ocorre um aumento nas vendas e, consequentemente, aumento nos lucros. Também é possível identificar uma redução proporcional dos custos operacionais.
\n\n\n\nComo estratégia, devemos enfatizar na consolidação da marca, expansão da base de clientes e na diferenciação diante dos competidores. O que pode ser resumido em três palavras: branding, branding, branding.
\n\n\n\nAlém disso, no âmbito digital as equipes podem se concentrar na geração de leads qualificados, intensificação das estratégias de SEO (otimização para mecanismos de busca), e-mail marketing personalizado e anúncios segmentados.
\n\n\n\nÉ nessa fase que o produto atinge um ponto de estabilidade no mercado. Nesse sentido, a competição começa a se acirrar, afinal, com o maior reconhecimento de marca, os consumidores podem começar a fazer comparações com mais frequência.
\n\n\n\nAlém disso, é possível até mesmo surgir novos concorrentes para pleitear o espaço no mercado. Por esse motivo, as principais estratégias de marketing devem envolver a diversificação de produtos, a melhoria contínua e a busca por novos nichos de mercados.
\n\n\n\nEm se tratando das ações no meio digital, recomenda-se trilhar caminhos de divulgação que ressaltem seus atributos individuais e exclusivos, bem como, expandir o campo de cobertura das ações. Alcançamos isso por meio de conteúdo mais aprofundado, como materiais ricos robustos, e até mesmo marketing de influência.
\n\n\n\nO tão temido fim pode vir, mais cedo ou mais tarde. É claro que sempre podemos tentar adiar esse momento. Afinal, quem deseja ver seu produto fora do mercado? No entanto, ao delinearmos as estratégias de marketing para qualquer item ou marca, é preciso considerar que, sim, o fim pode chegar.
\n\n\n\nNesse período, o produto perde sua relevância devido a mudanças no mercado ou inovações. Sendo assim, os estrategistas devem explorar alternativas de reformulação do produto ou a entrada em novos segmentos. Dessa forma, o produto, como se conhece tradicionalmente, pode até ser encerrado, mas imputa a oportunidade de uma nova era.
\n\n\n\nDessa forma, o marketing digital pode atuar em duas frentes. A primeira, com estratégias para minimizar o declínio das vendas, com o remarketing, a reativação de clientes, o envio de descontos etc. A segunda, envolve a divulgação da nova fase daquela marca.
\n\n\n\nAlém de tudo o que de já foi mencionado ao longo deste artigo, o marketing digital tem a vantagem de oferecer análises detalhadas e métricas em tempo real. Isso permite às empresas monitorarem o desempenho do produto em cada estágio do ciclo de vida. Assim, os estrategistas têm uma ferramenta a mais durante as tomadas de decisões, realizando-as de maneiras mais informadas e sustentadas.
\n\n\n\nEm resumo, não restam dúvidas de que as estratégias de marketing digital podem ser adaptadas a cada fase do ciclo de vida do produto. Assim, aproveitam-se as oportunidades on-line para alcançar e impactar os consumidores de forma eficaz em todas as etapas.
\n\n\n\nPor isso, é importante conhecer e se aprofundar no universo do marketing digital. E é justamente o que você vai encontrar aqui no blog da Beatz. Então, navegue por nossos conteúdos e aproveite!
\n\n\n\n\n', 'Como gerenciar o ciclo de vida do produto para aumentar as vendas', 'Ciclo de Vida do Produto descreve as diferentes fases que um produto passa: do lançamento até o declínio e saída do mercado', 'draft', 'closed', 'open', '', '', '', '', '2023-12-19 11:31:52', '2023-12-19 14:31:52', '', 0, 'https://beatz.com.br/?p=9443', 0, 'post', '', 0), (9457, 18, '2023-11-27 10:48:08', '0000-00-00 00:00:00', '\n
Se em algum momento da sua vida, você já se encontrou em uma situação na qual possui uma construção, seja residência, comércio ou qualquer outro tipo de empreendimento, que não está com a regularização de obras perante os órgãos competentes em dia, já deve saber quão estressante e desafiador que essa situação pode ser!
\n\n\n\nO que muitos não sabem, é que deixar de realizar essa prática, ainda de acarretar problemas jurídicos, ainda pode trazer um risco muito grande para a segurança dos usuários.
\n\n\n\nSendo assim, com essa introdução, já deu para perceber que esse é um processo fundamental na construção civil que tem como objetivo legalizar toda a documentação relacionada a uma obra, seja ela nova ou já existente, como acontece em casos de reformas e ampliações.
\n\n\n\nPensando em te ajudar nesse assunto, neste blog de hoje, vamos te contar tudo o que você precisa saber sobre a regularização de obras e como nós, da Lógica, podemos te ajudar com isso. Então, continue a sua leitura e confira todas as informações!
\n\n\n\nComo citamos acima, a regularização de obras de construção é um processo que visa regularizar sua obra perante à Receita Federal, recolhendo o INSS da mão de obra utilizada, emitindo a CND – Certidão negativa de débitos e também, a averbação da área construída na matrícula do imóvel junto ao cartório de registro de imóveis do município.
\n\n\n\nMas, antes de iniciar todo esse processo, é necessário reunir toda a documentação que é parte essencial do planejamento da obra. Pois, o início da mesma só acontece após a realização de uma análise prévia do status e aprovação dos documentos solicitados pela administração pública.
\n\n\n\nNo entanto, é muito importante que o proprietário da construção ou algum representante legal, realize a legalização da obra com o apoio de um arquiteto ou engenheiro responsável. Mas, como fazer isso?
\n\n\n\nPrimeiramente, você deve inscrever a obra no CNO (Cadastro Nacional de Obras), preenchimento que deve ocorrer no prazo de 30 dias contando o início das atividade da construção, declarando algumas informações, como por exemplo:
\n\n\n\nEsse cadastro, também serve para que no fim da obra, obtenha-se a certidão de regularidade fiscal relativa à execução de edificação. Dessa forma, o processo de aferição permite a emissão da certidão negativa de débitos para averbação da obra na devida matrícula do imóvel, realizado através do Sero ( Sistema Eletrônico de Aferição de Obras).
\n\n\n\nPor fim, vale lembrar que, se você não for nenhum especialista no assunto, contatar com ajuda de profissionais capacitados é de extrema importância para não se prejudicar com nenhum erro durante o processo.
\n\n\n\nCom tudo o que leu até aqui, temos certeza que você já deve ter entendido um pouco sobre os aspectos que tornam a realização desse processo tão importante para uma construção.
\n\n\n\nMas, para que você entenda melhor sobre cada um dos motivos que comprovam que você deve legalizar sua obra, abaixo nos aprofundamos um pouco mais em cada um deles, para que você entenda da melhor forma possível sobre o que estamos falando. Confira!
\n\n\n\nNossa equipe de Legalização possui conhecimento regularização de obras de construção e está pronta para ajudar a simplificar esse processo para você. Com vasta experiência cuidaremos de todos os detalhes para garantir que sua construção esteja em conformidade.
\n\n\n\nSe você tem uma construção que precisa ser regularizada ou deseja obter mais informações sobre nossos serviço, não hesite em nos contatar. Estamos à sua disposição para responder a todas as suas perguntas e ajudá-lo.
\n\n\n\nNa Lógica, nosso compromisso é garantir sua tranquilidade e a conformidade com todas as normas. Deixe-nos cuidar da regularização da sua obra de construção para que você possa focar no que realmente importa!
\n\n\n\nE para ler mais artigos como esse, não deixe de acessar nossa página de blog e ficar por dentro de todas as novidades!
\n', 'Regularização de obras: mantenha sua construção com todas as especificações legais!', '', 'draft', 'closed', 'open', '', 'regularizacao-de-obras', '', '', '2023-11-27 10:48:08', '2023-11-27 13:48:08', '', 0, 'https://beatz.com.br/?p=9457', 0, 'post', '', 0), (9458, 46, '2024-01-23 15:23:52', '2024-01-23 18:23:52', '\nUI/UX Design se referem ao design de Interface do Usuário (UI) e à Experiência do Usuário (UX). São duas disciplinas que se concentram na criação de produtos digitais: e-commerces, sites institucionais, aplicativos móveis e software. A ideia é proporcionar uma experiência positiva para quem os acessa.
\n\n\n\nNa atualidade, ambas são essenciais para o sucesso de um produto digital. Afinal, a UI bem projetada contribui para uma experiência agradável e eficiente. Já, uma boa UX garante que o produto atenda às necessidades e expectativas do usuário.
Embora os termos UI e UX Design tenham ganhado mais notoriedade nos últimos anos, essas técnicas nasceram junto ao desenvolvimento da tecnologia da computação e sistemas digitais.
Especialmente na década de 1990, com a expansão da Internet e Web Design, criou-se uma necessidade crescente de design de interfaces para websites. Isso porque, o surgimento de navegadores web levaram a uma atenção renovada ao design de experiência do usuário.
Logo em seguida, a partir dos anos 2000, com o boom dos dispositivos móveis e o surgimento de aplicativos, destacou-se a importância do design de interface e a experiência do usuário em plataformas menores.
\n\n\n\nNesse caminho, durante a década de 2010, com o grande sucesso das redes sociais e o aumento da interatividade na internet, os desenvolvedores vislumbraram um aumento significativo na importância da experiência do usuário.
Dessa forma, as empresas começaram a reconhecer que a satisfação do usuário era crucial para o sucesso de um produto. E isso só poderia ser obtido por meio do Design UI/UX bem executado.
Nas tecnologias atuais, o design centrado no usuário é prática padrão, e o campo continua a evoluir à medida em que novas tecnologias e formas de interação surgem. Ou seja, ao longo dessas décadas, o UI/UX Design evoluiu constantemente. Afinal, à medida em que os usuários interagem com as plataformas, os designers conseguem aprender mais e desenvolver melhorias.
Não é raro que desconhecedores do universo da tecnologia e do design confundam UI/UX. Embora as áreas estejam inter-relacionadas (muitas vezes trabalhando juntas), elas se referem a aspectos diferentes do design digital.
\n\n\n\nO Design de Interface do Usuário (UI) envolve os aspectos visuais de uma interface digital. Ou seja, elementos como botões, ícones, tipografia, cores e layout. Seu objetivo é tornar o produto mais atraente e facilitar a compreensão e interação do usuário. Confira um breve resumo:
\n\n\n\nJá o design de Experiência do Usuário (UX) abrange a experiência geral que um usuário tem ao interagir com um produto digital, além dos aspectos visuais. Isso inclui características como usabilidade e acessibilidade. Assim, a interface deve garantir que a interação do usuário com o produto seja intuitiva, eficiente e agradável, atendendo às expectativas e requisitos dos usuários. Veja o resumo a seguir:
\n\n\n\n![\"flores-de-floresta-tropical-com-icone-rosa\"](\"https://beatz.com.br/wp-content/uploads/2023/12/Blog-02-MEIO.png\" "\\"folhas")
Design de Interface do Usuário e Experiência do Usuário são aplicados nos produtos digitais por meio de processos que envolvem diversas etapas. Elas se iniciam pela pesquisa e vão até a implementação e a avaliação contínua.
Sendo assim, os profissionais de UX se debruçam por uma intensa pesquisa sobre os usuários que acessarão aquele produto. Ou seja, eles compreendem suas necessidades, comportamentos e expectativas. Logo após, geralmente realiza-se o desenvolvimento de personas representativas de cada perfil de usuário.
Em seguida, ocorre o processo de desenvolvimento da estratégia e arquitetura da informação. Isso envolve o mapeamento da jornada do usuário e estruturação da informação de maneira lógica e intuitiva, organizando seus conteúdos e funcionalidades.
\n\n\n\nAssim, tanto profissionais de UI quanto os de UX realizam a prototipagem e o desenvolvimento de wireframing. Ou seja, desenvolvem protótipos para testar a usabilidade e a interação, e criam esboços da interface, sem se concentrar especificamente nos detalhes visuais.
\n\n\n\nÉ só então que o design visual começa a tomar forma. Assim, os designers UI selecionam cores, tipografia, ícones e outros elementos visuais que se alinhem à identidade da marca e melhorem a estética da interface. Além disso, definem o layout do produto, garantindo uma distribuição equilibrada e organizada dos elementos.
\n\n\n\nO próximo passo é o desenvolvimento e a implementação do design UI/UX. Nesse momento, os designers e desenvolvedores trabalham em colaboração, garantindo que o design seja implementado conforme planejado.
Também é comum que se realizem testes de usabilidade com usuários reais, identificando pontos de atrito e oportunidades de melhoria. O acompanhamento para melhorias contínuas após o lançamento é feito por meio da coleta de feedbacks, seguido da realização de ajustes conforme o necessário.
Na Beatz, nossas equipes de designers e desenvolvedores contam com uma intensa expertise em tudo o que foi mencionado ao longo deste artigo. Afinal, são anos atuando no universo da tecnologia e marketing digital, auxiliando inúmeras empresas a alicerçarem seu espaço na internet eficientemente. Entre em contato com nossos especialistas e saiba como podemos contribuir para o sucesso do seu negócio!
\n\n\n\nSe o cerne do marketing é a estratégia, o gerente de marketing pode ser considerado seu guardião. E isso se deve ao fato de que, para além das análises inerentes à função de um analista, como as de mercado e desempenho, o gerente também deve se preocupar com a gestão da equipe e a tomada de decisões sensíveis
\n\n\n\nAssim, cabe a esse profissional a deliberação dos objetivos de marketing alinhados aos objetivos gerais da empresa, além do desenvolvimento de estratégias para alcançá-los. Isso tudo em meio às atividades típicas de um departamento de marketing, como pesquisas de mercado, gestão de marca e análises de desempenho.
\n\n\n\nEssas responsabilidades exigem habilidades analíticas, capacidade de liderança, criatividade e habilidades de comunicação. Além disso, é fundamental ter uma compreensão profunda do comportamento do consumidor e das dinâmicas do mercado.
\n\n\n\nContudo, especialmente nos dias atuais, marcados por intensa volatilidade no comportamento de consumo e inovações tecnológicas, o gerente de marketing assume uma nova responsabilidade. Assim, indivíduos nessa posição precisam acompanhar as tendências emergentes, adaptando estratégias para maximizar os resultados. Isso implica ter conhecimento em áreas como inteligência artificial, análise de big data, automação de marketing e marketing digital.
\n\n\n\n![\"asfalto-molhado-com-icone-de-grupo\"](\"https://beatz.com.br/wp-content/uploads/2023/12/Blog-03-MEIO-1.png\" "\\"asfalto")
Principalmente na última década, os departamentos de marketing enfrentaram desafios significativos impulsionados pelo rápido avanço tecnológico e, consequentemente, por mudanças no comportamento do consumidor e novas tendências de mercado. Essa dinâmica impacta diretamente o trabalho do gerente de marketing, figura central na tomada de decisões do departamento.
\n\n\n\nEntre as mudanças relevantes para esse profissional, destacam-se:
\n\n\n\nA responsabilidade social corporativa e a sustentabilidade ganharam destaque, principalmente porque o público passou a demandar que empresas incorporem valores éticos e sociais em suas campanhas de marketing.
\n\n\n\nOs dados tornaram-se um dos ativos mais valiosos das empresas. Assim, o marketing baseia-se cada vez mais em análises de big data para compreender o comportamento do consumidor, personalizar campanhas e embasar decisões estratégicas.
\n\n\n\nOs consumidores passaram a valorizar produtos, comunicação e experiências personalizadas. Por isso, as empresas precisam focar em estratégias de comunicação adaptadas às preferências individuais de cada cliente ou grupo de clientes.
\n\n\n\nO marketing digital, predominante nos últimos anos, ganhou ainda mais relevância com o uso de mídias sociais, SEO, marketing de conteúdo e publicidade on-line.
\n\n\n\nNesse sentido, destaca-se a importância do conteúdo, fundamental para educar, engajar e atrair clientes em todos os segmentos.
\n\n\n\nOutro aspecto relevante é de que o aumento do uso de smartphones demandou adaptação das estratégias para formatos mobile-friendly. Isso inclui o desenvolvimento de aplicativos, sites responsivos e campanhas direcionadas a usuários de dispositivos móveis.
\n\n\n\nA automatização de integração de canais tornou-se crucial para otimizar processos, diminuindo atividades manuais e complexidades do marketing. Assim, ferramentas como automação de e-mail marketing e CRM melhoraram a eficiência e a personalização das interações com os clientes.
\n\n\n\nAlém disso, a integração de todos os canais de comunicação tornou-se essencial, permitindo o compartilhamento de dados para proporcionar uma experiência consistente em todas as interações com a marca.
\n\n\n\nTudo isso evidencia como o marketing digital é um recurso indispensável para empresas que buscam atender às demandas do mercado atual e otimizar o desempenho dos negócios.
\n\n\n\nConforme apresentado ao longo deste artigo, o marketing tornou-se mais complexo, representando um grande desafio para muitas empresas. A sobrecarga de um departamento ao tentar incorporar todas as novas atividades é evidente.
\n\n\n\nFocando especialmente no marketing digital, a contratação de uma agência especializada pode ser a solução ideal.
\n\n\n\nAgências de marketing digital possuem conhecimentos especializados e experiência em diversas áreas do marketing on-line, como SEO, gestão de redes sociais, marketing de conteúdo, entre outras. Isso proporciona às empresas acesso a uma gama mais ampla de habilidades e conhecimentos do que sua equipe interna poderia oferecer.
\n\n\n\nAlém disso, oferecem acesso a ferramentas e tecnologias de ponta para análise de dados, automação de marketing, monitoramento de desempenho, entre outros. Dessa forma, as estratégias tornam-se mais eficientes e eficazes.
\n\n\n\nIsso resulta em economia de tempo e recursos para o departamento de marketing das empresas. A equipe interna pode concentrar-se em outras áreas estratégicas enquanto a agência cuida das atividades digitais. Há, evidentemente, ganhos para o gerente de marketing, que terá a confiança de que as estratégias digitais estão em boas mãos.
\n\n\n\nPara uma compreensão mais profunda sobre marketing digital, explore o blog da Beatz e desfrute de todo o conteúdo disponível por lá!
\n\n\n\nQuanto mais complexo se torna o mundo dos negócios e da comunicação, mais difícil fica a tarefa de diferenciar termos como publicidade, propaganda e marketing. No entanto, é imprescindível conhecer as especificidades de cada uma delas, especialmente quando se deseja contratar serviços desse campo.
\n\n\n\nSendo assim, é preciso reconhecer que, embora estejam intrinsecamente conectados, cada um desses conceitos carrega consigo nuances distintas que moldam a maneira como as marcas se relacionam com seu público e impulsionam seus produtos ou serviços no mercado.
\n\n\n\nDesvendar essas diferenças e compreender melhor como cada um desses elementos, é vital no cenário comercial contemporâneo. Neste artigo, você conhecerá melhor as características intrínsecas de cada um desses termos e como eles podem ajudar nas estratégias e objetivos da sua empresa.
\n\n\n\nO marketing compreende um conjunto amplo de estratégias, atividades e processos que visam entender, criar, comunicar e entregar valor a clientes, alinhando-se com os objetivos da empresa.
\n\n\n\nDizemos que se trata da disciplina marco. Ou seja, é ele que dará o tom para todas as outras estratégias de comunicação e vendas. Assim, o marketing abrange desde a pesquisa de mercado e análise de consumidor até o desenvolvimento de produtos, precificação, distribuição e estratégias de comunicação.
\n\n\n\nEmbora a primeira aparição do termo “marketing” date do ano de 1922, a disciplina foi disseminada durante as duas primeiras revoluções industriais, há mais de quatro séculos. Por carregar tanta história, o marketing já está institucionalizado em muitas empresas dos mais diversos segmentos.
\n\n\n\nVale ressaltar, entretanto, que o marketing não se restringe apenas a grandes corporações. Pequenas e médias empresas e empreendedores individuais também se beneficiam ao compreender e aplicar os princípios do marketing. Não é raro que pequenos negócios apliquem os conceitos de marketing com profundo domínio, porém, sem atribuir essa nomenclatura.
\n\n\n\nA constante evolução e inovação no marketing é uma de suas características mais notáveis. Afinal, os profissionais da área o reinventam para acompanhar as mudanças no comportamento do consumidor e nas tecnologias disponíveis. Isso pode ser exemplificado especialmente no marketing digital, disciplina hoje indispensável para muitos setores.
\n\n\n\nEm resumo, o marketing é uma ferramenta multifacetada, com uma abordagem estratégica. Ele busca entender, cativar e satisfazer os clientes em um ambiente em constante mudança, transformando desafios em oportunidades. De fato, é a base de sustentação das outras disciplinas que citaremos a seguir.
\n\n\n\n![\"ceu-azul-com-icone-de-checklist\"](\"https://beatz.com.br/wp-content/uploads/2023/12/Blog-04-MEIO.png\" "\\"céu")
Publicidade é a atividade de divulgar e promover marcas, produtos, empresas e até mesmo pessoas. Ela é baseada em comunicação persuasiva, cujo objetivo é convencer o interlocutor sobre uma ideia, influenciando as decisões de compra ou o comportamento das pessoas.
\n\n\n\nDe forma geral, ela busca criar um impacto positivo, gerar interesse e aumentar o reconhecimento de uma marca. Assim, conecta ofertas comerciais a consumidores em potencial por meio de soluções criativas. A criatividade, inclusive, é um elemento fundamental da publicidade, através de mensagens persuasivas para alcançar seus objetivos de marketing.
\n\n\n\nPara isso, usam-se canais de comunicação, como anúncios em mídia impressa, televisão, rádio, internet, redes sociais etc.
\n\n\n\nDentre seus principais objetivos, pode-se citar a construção e o fortalecimento de uma marca, geração de reconhecimento, além de criar lealdade e relacionamento entre a empresa e o consumidor. Mas, é claro, não se pode esquecer do principal: alcançar seus objetivos de marketing.
\n\n\n\nCom isso, chegamos em uma definição importante. Embora os primeiros registros de publicidade remetam o século XVII, com os primeiros anúncios impulsionados pela criação da imprensa, na atualidade, ela é uma parte tangível do marketing. Isso porque, como mencionado, ela atua sobre as estratégias e objetivos do marketing da marca.
\n\n\n\nA propaganda, por sua vez, é uma forma específica de comunicação persuasiva muito parecida com a publicidade. A principal diferença diz respeito ao seu objetivo.
\n\n\n\nDe forma geral, a propaganda usa estratégias e técnicas semelhantes às da publicidade, porém, seu objetivo é influenciar atitudes, opiniões, ações e comportamentos das pessoas. Ou seja, ao invés de ter um apelo comercial, voltado para a venda de produtos, podemos considerar que ela pretende vender uma ideia.
\n\n\n\nMais um aspecto relevante de tal diferenciação diz respeito às organizações que usam essa disciplina. Afinal, ela é mais comumente realizada por organizações governamentais, grupos sociais, políticos, religiosos, organizações do terceiro setor etc.
\n\n\n\nSendo assim, a propaganda também usa dos mais diversos canais de comunicação como televisão, rádio, jornais, revistas, redes sociais, sites, blogs, entre outros, para propagar sua mensagem.
\n\n\n\nA propaganda também está sob o grande guarda-chuva do marketing, que orienta os caminhos e objetivos de suas ações. Isso porque o marketing também é uma disciplina adequada para organizações cujo principal fim não é lucrativo.
\n\n\n\nDepois de toda essa explicação, espero que você não tenha mais nenhuma dúvida. Mesmo assim, a seguir você poderá conferir exemplos práticos de cada um dos termos: publicidade, propaganda e marketing.
\n\n\n\n![\"Campanha](\"https://beatz.com.br/wp-content/uploads/2023/11/image.png\")
Neste exemplo, tem-se a campanha publicitária para divulgar uma linha de maquiagem da marca Lâncome. Assim, usam-se diversas abordagens de texto verbal e não verbal para levar o público-alvo à ação de adquirir esse produto.
\n\n\n\nPor isso, as imagens dos itens são expostos de forma atrativa, acompanhados de frases que citam sua qualidade, expressa especialmente no título: “The longwear you love to wear, endless perfection, supreme confort”, ou “A longa duração que você adora usar, perfeição sem fim, conforto supremo”, em tradução livre.
\n\n\n\nTudo isso, associado à imagem da garota propaganda Lupita Nyong\'o, uma importante e influente atriz mexicana, que ganhara destaque global na época do lançamento da campanha, em 2014.
\n\n\n\nCampanhas de vacinação são exemplos elementares de propaganda. Afinal, elas usam das ferramentas da comunicação persuasiva para conquistar o público e incentivá-lo a tomar uma atitude, nesse caso se vacinar. Além disso, é realizada por governos estaduais ou federal, nos quais o objetivo direto não está associado a um lucro, mas sim a um movimento social.
\n\n\n\nAssim como no exemplo da publicidade, essa propaganda aborda textos e imagens atrativas para convencer a audiência. Isso é exemplificado pelos títulos “vacina salva vidas” e “vacina é vida, vacina é para todos”. O que é acompanhado por imagens de diversas pessoas tomando vacina com semblantes alegres e uma garota propaganda muito conhecida dos brasileiros, a atriz Nívea Maria.
\n\n\n\nPor fim, abordando especificamente o marketing, como exemplo de uma de suas principais atividades, podemos citar a análise de desempenho de produtos. Ou seja, a avaliação se os produtos de determinada marca foram vendidos conforme o planejado, seguido da investigação da motivação de seu sucesso ou fracasso.
\n\n\n\nDe fato, o marketing é muito diverso e subdividido em diversos campos. Mesmo assim, dentre os pontos de convergência, o principal de todos eles é o teor analítico. Sim, os profissionais de marketing são os melhores amigos das tabelas e dos gráficos.
\n\n\n\nAgora que você sabe as diferenças entre publicidade, propaganda e marketing, que tal navegar no blog da Beatz e aprender ainda mais sobre o assunto. Aproveite e nos siga nas redes sociais para não perder nenhuma novidade!
\n', 'Conheça a diferença entre publicidade, propaganda e marketing de uma vez por todas!', '', 'draft', 'closed', 'open', '', 'publicidade-propaganda-e-marketing-conheca-as-diferencas', '', '', '2023-12-19 11:47:41', '2023-12-19 14:47:41', '', 0, 'https://beatz.com.br/?p=9496', 0, 'post', '', 0), (9502, 46, '2023-11-29 11:26:09', '2023-11-29 14:26:09', '', 'image', '', 'inherit', 'closed', 'closed', '', 'image-36', '', '', '2024-01-18 14:35:11', '2024-01-18 17:35:11', '', 9496, 'https://beatz.com.br/wp-content/uploads/2023/11/image.png', 0, 'attachment', 'image/png', 0), (9510, 46, '2023-12-19 11:50:08', '0000-00-00 00:00:00', '\nCom o meio digital cada vez mais saturado de informações, capturar a atenção do seu público e direcioná-lo para a ação desejada é uma arte. Assim, uma landing page de alta conversão é imprescindível para o sucesso das estratégias de marketing digital. Afinal, ela não apenas gera visitas, mas as transformam em ações concretas - seja uma compra, um cadastro ou o engajamento desejado.
\n\n\n\nSendo assim, devemos construí-las pensando em oferecer uma experiência envolvente, informativa e persuasiva. Este artigo explora alguns insights para a criação de landing pages de alta conversão e os elementos essenciais que as tornam peças-chave na conquista e fidelização de clientes.
\n\n\n\nPara desenvolver uma landing page de alta conversão, é preciso ter especial atenção na criação da primeira dobra, porque essa parte é determinante para o sucesso ou não da página. De fato, é dela que os usuários obterão a primeira impressão da página e daquilo que irão obter ao se cadastrar. Isso porque cerca de 8 em cada 10 visitantes abandonam a página sem ao menos passar para a dobra seguinte. Ou seja, precisamos cativar o leitor logo no início.
\n\n\n\nSabe-se que o formato de landing page foi criado especificamente para levar o usuário a uma única ação, sem que seja bombardeado com informações concorrentes que podem distraí-lo. Assim, torna-se imprescindível que a página seja totalmente construída a partir de apenas um objetivo. Dessa forma, não se pode mencionar nenhum outro assunto, nem mesmo inserir links que levem para fora da página.
\n\n\n\nNão se pode deixar de lado o formato de legibilidade da página. Afinal, é preciso ser cativante da forma mais direta possível, para que o leitor não tenha tempo de pensar em sair da página. Por isso, o texto deve ser entregue de forma otimizada com boa legibilidade. Portanto, é válido usar listas, títulos impactantes seguidos de subtítulos, gráficos, infográficos etc.
\n\n\n\n![\"grafico-para-cima-em-fundo-de-galaxia\"](\"https://beatz.com.br/wp-content/uploads/2023/12/Blog-05-MEIO.png\" "\\"galáxia")
Mais do que escrever de forma criativa e atrativa, é preciso criar um layout que também chame a atenção do usuário e desperte seu interesse em efetivar determinada ação. Imagem e texto escrito devem se unir para criar uma mensagem ainda mais potente. Sendo assim, por meio do design, pode-se enfatizar determinados trechos do texto, bem como prender o olhar para determinadas áreas da página, como o formulário ou botão de CTA.
\n\n\n\nPode parecer mero detalhe, mas a posição onde fica cada elemento exerce uma grande diferença em como o usuário interage com determinada página. Por exemplo, é preferível que o botão fique no canto inferior direito, por conta da ordem ocidental de leitura. As cores, formas e elementos complementares não podem chamar mais atenção do que os produtos, informações importantes e botões.
\n\n\n\nAinda em se tratando de design, não se pode esquecer de criar uma página responsiva cuja diagramação se adeque aos mais diversos tipos de dispositivos. Assim, qualquer pessoa que a acesse terá uma boa experiência. E sabemos que a experiência do usuário é determinante para o sucesso de todas as categorias de páginas da web.
\n\n\n\nUma landing page nada mais é do que um anúncio muito bem direcionado. Ela deve usar e abusar das técnicas de persuasão que fazem tanto sucesso na publicidade. E se persuasão fosse uma poção, os publicitários seriam magos. Um recurso muito eficaz nesse tipo de página são os gatilhos mentais.
\n\n\n\nAlém disso, por trás da construção da página é preciso ter um conceito criativo e, possivelmente, inovador. Evite usar textos prontos ou genéricos e aposte em criações únicas, pensadas especificamente para o público (ou persona) e que também sejam coerentes com o produto anunciado.
\n\n\n\nFalando em produto, as landing pages devem conter as principais e mais atrativas informações sobre ele. O ideal é dar destaque para suas características únicas, que o diferenciam dos concorrentes. Pergunte-se: qual é o benefício do produto? E elabore uma frase curta para respondê-la. Isso deve estar em destaque em uma landing page de alta conversão.
\n\n\n\nPor fim, destaco algumas orientações complementares que podem elevar qualquer landing page.
\n\n\n\n• Revisão por pares: em colaboração, qualquer projeto fica mais redondo. Peça para outros profissionais fazerem uma revisão, por exemplo.
\n\n\n\n• Testes de versões: crie mais do que uma versão e teste aquela que se sai melhor.
\n\n\n\n• Interação dentro da página: já que não podemos levar o usuário para outros sites, que tal promover a interação com a própria landing page? Você pode adicionar vídeos, jogos e outros elementos criativos.
\n\n\n\nAqui na Beatz, nossos especialistas estão craques em criar landing pages que convertem de verdade! Além de construí-las para os nossos clientes, também as usamos para as nossas estratégias internas. Confira diversos exemplos delas na página de materiais ricos e, de quebra, faça os downloads desses conteúdos que têm muito a contribuir com seus estudos sobre marketing digital.
\n', 'Criando uma landing page de alta conversão sem mistérios!', 'Uma landing page de alta conversão mas transforma visitas em ações concretas - seja uma compra, um cadastro ou o engajamento desejado', 'draft', 'closed', 'open', '', 'landing-page-de-alta-conversao', '', '', '2023-12-19 11:50:08', '2023-12-19 14:50:08', '', 0, 'https://beatz.com.br/?p=9510', 0, 'post', '', 0), (9518, 46, '2024-01-26 16:30:07', '2024-01-26 19:30:07', '\nO gestor de tráfego pago é um profissional com a responsabilidade de administrar campanhas de anúncio pago nas mais diversas plataformas digitais. Dentre as suas principais responsabilidades, podemos citar:
\n\n\n\nNeste texto, você terá uma compreensão mais aprofundada do que é um gestor de tráfego pago e entenderá quais são as suas funções. Então, continue a leitura e aproveite!
\n\n\n\nAntes de eu te contar com maior profundidade o que um gestor de tráfego faz, é importante explicar o que de fato significa tráfego pago. No contexto do marketing digital, esse termo se refere ao fluxo de visitantes direcionados para um site, plataforma ou página, gerado por meio de anúncios ou campanhas publicitárias pagas.
\n\n\n\nDessa forma, ele se difere do tráfego orgânico, ou seja, visitantes que chegam naturalmente ao seu site. O tráfego pago envolve o pagamento para exibir anúncios em diferentes canais on-line, atraindo usuários para um determinado destino na web.
\n\n\n\nDiferente do tráfego orgânico, o tráfego pago permite o direcionamento dos anúncios para um público-alvo específico, utilizando diversos critérios de segmentação, como interesses, idade, localização geográfica, comportamento on-line, entre outros. Isso é especialmente importante para aumentar o alcance às pessoas com maior probabilidade de se interessar pelo produto ou serviço anunciado. Assim, torna-se mais fácil converter esse tráfego em leads, vendas ou outras ações desejadas.
\n\n\n\nNa atualidade, essa estratégia é indispensável para empresas que desejam obter bom desempenho nos negócios por meio do marketing digital. Isso porque, ao investir em tráfego pago, têm-se a vantagem de alcançar resultados mais imediatos em comparação com estratégias de SEO (Search Engine Optimization) ou redes sociais organicamente. Embora isso dependa da mobilização de recursos extras, da eficácia dos anúncios e da segmentação correta do público-alvo, ele pode ser decisivo.
\n\n\n\n![\"fundo-de-agua-com-icone-de-pessoa\"](\"https://beatz.com.br/wp-content/uploads/2023/12/Blog-06-MEIO.png\" "\\"fundo")
O gestor de tráfego pago é o profissional especializado em administrar e otimizar campanhas de publicidade paga em várias plataformas online. Ou seja, ele é responsável por gerenciar anúncios pagos em canais como Google Ads, Meta Ads, LinkedIn Ads, entre outros.
\n\n\n\nPara ilustrar, a seguir você poderá conferir alguns exemplos de atividades que fazem parte do dia a dia desse profissional.
\n\n\n\nEles devem desenvolver toda a estratégia de publicidade paga para os clientes em cada plataforma. Para isso, avaliam especialmente seus objetivos, que podem ser: aumentar as vendas, gerar leads, promover a conscientização da marca etc.
\n\n\n\nOs gestores devem segmentar o público de pessoas que receberão determinado anúncio, o que pode envolver delimitação de idade, localização, interesses, comportamento on-line, entre outros critérios. Isso é feito a partir da análise do público-alvo, persona e consumidor ideal do cliente.
\n\n\n\nEste tópico é um dos mais relevantes, afinal, qualquer erro representa não só insucesso da campanha, como também um prejuízo financeiro significativo para os bolsos do cliente. Sendo assim, o profissional deve administrar o orçamento destinado às campanhas, otimizando o gasto para obter o melhor retorno possível sobre o investimento (ROI).
\n\n\n\nO trabalho de um gestor de tráfego pago não termina após o lançamento da campanha. Na verdade, este é só o começo. A partir desse momento, ele fica responsável por acompanhar de perto o desempenho dos anúncios, analisando uma série de dados estratégicos. Alguns deles são: taxa de cliques (CTR), custo por clique (CPC) e custo por aquisição (CPA). Ele também fica encarregado da realização de ajustes para melhorar o desempenho da campanha, o que pode envolver nova segmentação de público, troca de links de destino, alteração de lances, entre outras ações.
\n\n\n\nOs profissionais dessa área produzem constantemente relatórios detalhados sobre o desempenho das campanhas. Esses documentos devem conter os resultados alcançados, porcentagem gasta do orçamento, como o dinheiro foi usado, a segmentação usada e insights para futuras estratégias. Além disso, devem ter um olhar bastante analítico, afinal, eles devem realizar a verificação de todos esses dados, ou seja, compreender a razão da presença de cada número presente ali.
\n\n\n\nComo você viu ao longo deste artigo, um gestor de tráfego pago tem como objetivo principal maximizar o retorno do investimento em publicidade on-line. Ele deve utilizar estratégias inteligentes para direcionar o tráfego qualificado para o site do cliente, convertendo esses visitantes em leads ou vendas.
\n\n\n\nDe fato, qualquer pessoa pode acessar as plataformas de tráfego pago e implementar anúncios. No entanto, é preciso ter muita experiência e realizar estudos constantes para se tornar um expert na área. Só assim se pode realizar essas atividades de forma consistente e estratégica e de fato obter retornos reais para o investimento do cliente.
\n\n\n\nPor isso, você deve contar com profissionais altamente qualificados e que entendam muito sobre o assunto! Esse é justamente o perfil da equipe da Beatz. Nosso time tem uma coleção de cases de sucesso no que diz respeito ao marketing digital e, neste caso, mais especificamente em tráfego pago.
\n\n\n\nSó para você ter um breve exemplo, os gestores de tráfego pago da Beatz conseguiram reduzir em 89,6% o custo por venda nos anúncios de Google Ads da boaonda®. Isso significa uma economia dos recursos para tráfego pago e aumento da lucratividade para o cliente.
\n\n\n\nA consultoria de marketing é um serviço especializado que analisa uma empresa identificando pontos de possíveis aprimoramentos em suas estratégias de marketing. Dessa forma, a ideia é otimizar as táticas para se alcançar objetivos e metas.
\n\n\n\nPortanto, vai além da simples criação de campanhas ou anúncios, porque envolve uma abordagem holística e estratégica para compreender e obter insights sobre o negócio.
\n\n\n\nEsse trabalho é realizado ao lado dos tomadores de decisão da empresa, podendo planejar e implementar iniciativas de marketing.
\n\n\n\nDe modo geral, o processo de consultoria de marketing envolve os seguintes passos:
\n\n\n\nOs serviços de consultoria de marketing já são muito comuns em diversos setores, especialmente para empresas B2B, no entanto, eles podem abranger todos os segmentos de mercado. Afinal, os consultores irão atuar sobre as dores da empresa, desde que relacionadas as suas estratégias de marketing. Assim, pode-se focar desde as estratégias de lançamento de produto e branding, até marketing digital.
\n\n\n\n![\"fundo-de-deserto-com-icone-de-capelo\"](\"https://beatz.com.br/wp-content/uploads/2023/12/Blog-07-MEIO.png\" "\\"fundo")
Segundo o dicionário Michaelis, consultoria significa:
\n\n\n\nPor outro lado, define-se agência por:
\n\n\n\nCom essas definições, já podemos ter uma ideia sobre a diferença entre cada uma delas. Em tese, os serviços que uma agência geralmente presta, envolve a execução de ações de marketing como a criação de campanhas. Já a consultoria, pode ser vista como um guia estratégico para a empresa, contribuindo para o aprimoramento das bases para o sucesso futuro.
\n\n\n\nVale lembrar que a contratação de uma, não impede a contratação da outra. Na verdade, idealmente, uma empresa realmente focada em atingir suas metas e promover melhoria contínua deve trabalhar em ambas as frentes: tática e estratégica.
\n\n\n\nIsso porque, os consultores poderão dar auxílio aos tomadores de decisão para orientar os serviços da agência de marketing. Assim, o trabalho em conjunto pode originar um desempenho surpreendente.
\n\n\n\nNão podemos negar que o cenário empresarial está cada vez mais competitivo e dinâmico. Assim, os serviços de consultoria de marketing se tornam não apenas valiosos, mas também essenciais para o sucesso a longo prazo de qualquer empresa. Isso porque, o apoio de especialistas garante uma posição sólida e sustentável num mercado em constante evolução.
\n\n\n\nA seguir, confira alguns dos principais benefícios da consultoria de marketing.
\n\n\n\nGeralmente, os consultores são profissionais com anos de experiência, que proporcionam conhecimento em estratégias testadas e comprovadas.
\n\n\n\nO olhar de terceiros pode ser muito importante para identificar os pontos de fraquezas e potenciais melhorias. Afinal, as perspectivas externas trazem insights imparciais sobre o negócio, que geralmente não são vistas por quem atua internamente.
\n\n\n\nOs consultores ajudam as empresas a se adaptarem a mudanças constantes no mercado e na tecnologia, porque podem trazer suas vivências em outros setores. Com a consultoria de marketing, a inovação é certa!
\n\n\n\nNo Brasil, o mercado de consultoria está em franco crescimento. Desde 2020, com a pandemia de covid-19, o comércio eletrônico apresentou uma expansão. Esse foi um dos principais fatores para o aumento do investimento em consultoria de marketing por empresas dos mais diversos segmentos.
\n\n\n\nIsso porque, diversas empresas preocupadas com as rápidas mudanças do mercado no período, identificaram a consultoria como vital para sua reestruturação, expansão ou melhoria de desempenho.
\n\n\n\nAssim, as consultorias que conseguiram também se adaptar à nova dinâmica do mercado – oferecendo serviços data driven e com recursos de inteligência artificial, por exemplo – vislumbraram um importante crescimento em seus negócios.
\n\n\n\nTodo esse sucesso do segmento de consultoria se deve ao fato de que as empresas vivem em uma corrida sem ponto de chegada previsível, rumo à inovação e adaptação às exigências do público e do mercado.
\n\n\n\nAssim, é preciso adotar uma abordagem externa e profissional, para desenvolver e implementar projetos que aprimorem as práticas existentes, aumente vendas e melhore sua eficiência operacional.
\n\n\n\nComo expliquei ao longo de todo o artigo, a cada dia que passa os serviços de consultoria de marketing se tornam cada vez mais imprescindíveis. Em meio a tantos dados, complexidade do público e inovações tecnológicas, todas as empresas precisam de suporte especializado, que realmente se proponha a conhecer profundamente seu ramo de negócio.
\n\n\n\nDentre as tantas soluções que oferecemos aqui na Beatz, também contribuímos com nossos clientes por meio de serviços de consultoria especializada em marketing digital. Ou seja, usamos todo o potencial do Marketing Digital para trazer resultados tangíveis.
\n\n\n\nPor aqui, o aprimoramento é constante e treinamos nosso time com as melhores práticas e tecnologias do mercado. Assim, garantimos aos nossos clientes o acesso às melhores e mais modernas soluções. Converse com nossos especialistas e saiba como podemos ajudar a sua empresa!
\n\n\n\nIndependente do segmento de mercado, todas as empresas dependem de seu departamento de marketing para obter sucesso em geral. É inegável seu papel fundamental no desempenho de vendas, mas essa equipe é muito mais do que isso!
\n\n\n\nEmbora o setor de vendas seja aquele que efetivamente está em constante contado com os clientes e/ou consumidores, é a equipe de marketing que se responsabiliza por construir a reputação de uma marca. E cá entre nós, concordamos que é difícil efetivar vendas sem ter a confiança do público, não é mesmo?
\n\n\n\nSendo assim, o time do departamento de marketing tem o desafio de compreender a percepção do público-alvo sobre a marca, bem como os desejos e necessidades dos clientes. Só assim é possível despertar o desejo no cliente para apoiar sua empresa, seja construindo uma marca forte ou desenvolvendo produtos e serviços que atendam às necessidades e desejos do cliente.
\n\n\n\nNesse sentido, mais um desafio que os profissionais de marketing enfrentam diariamente, é o de acompanhar as mudanças em relação ao comportamento do consumidor e as inovações tecnológicas. Dois aspectos que caminham lado a lado, formando um ciclo sem fim. Afinal, à medida em que se criam novos recursos em tecnologia, as pessoas assumem novos comportamentos, ao mesmo tempo que esses novos comportamentos impulsionam a inovação. Pois é, para os profissionais que atuam no departamento de marketing das empresas, são tempos difíceis, mas não impossíveis.
\n\n\n\nAo longo deste artigo, você vai conferir algumas dicas para potencializar o desempenho da sua equipe em meio a tanta complexidade. Então, continue a leitura e aproveite!
\n\n\n\nDe maneira geral, ao identificar a necessidade de dar um \"up\" no desempenho do departamento de marketing da sua empresa, é importante começar o processo pelos seguintes passos:
\n\n\n\nEm resumo, a equipe precisa separar um tempo para se reunir e avaliar todo o planejamento de marketing da empresa. Assim, posteriormente poderá realizar brainstorms que discutam soluções para otimizar suas estratégias e processos.
\n\n\n\n![\"fundo-de-floresta-com-icone-de-pessoa\"](\"https://beatz.com.br/wp-content/uploads/2023/12/Blog-08-MEIO-1.png\" "\\"fundo")
Com o tamanho dinamismo nas mudanças de comportamento de consumo, realizar constantes avaliações no perfil do público (ou dos públicos) das empresas é fundamental. É válido consultar especialistas em pesquisa de mercado e previsão de tendências, e até mesmo obter insights de plataformas como a WGSN, para ter uma visão mais completa e diversificada.
Durante o cotidiano de trabalho, nem sempre conseguimos identificar nossas próprias barreiras internas. Sendo assim, é preciso estimular na equipe um senso de análise de obstáculos, gaps e fraquezas que possam impedir o sucesso da estratégia de marketing.
Não pense que o trabalho termina ao identificar suas fraquezas. Na verdade, o passo dois é só o começo! Assim, a partir do que foi identificado como barreiras internas, procure maneiras eficazes de contorná-las.
Investir no desenvolvimento de habilidades e conhecimentos da equipe não pode ser uma prática esquecida. Na verdade, esta é uma das dicas mais importantes. Por essência, o departamento de marketing deve ser um dos setores mais inovadores e que pensam fora da caixa em uma empresa. Por isso, os membros precisam ao menos conhecer as principais práticas em voga no mercado.
Parece óbvio, mas não podemos negar que na rotina tumultuada e cheia de afazeres comum de um departamento de marketing, por vezes, pode-se esquecer de analisar as tendências, estudar sobre o comportamento atual do mercado e ficar de olho nas propensões do setor. Assim, uma solução pode ser implementar essa atividade nos processos corriqueiros da equipe. Que tal realizar reuniões semanais sobre o tema?
É certo que apenas um departamento irá se sobrecarregar para dar conta de cobrir todas as áreas de atuação do marketing. Desenvolvimento de produtos, produção de conteúdo, campanha de branding, marketing digital, publicidade… e a lista vai longe. Para tudo isso, seria preciso diversas equipes distintas.
\n\n\n\nA solução é investir em terceirizações, especialmente com a contratação de times externos especializados em cada um desses aspectos. Ou seja, o departamento de marketing de determinada empresa pode coordenar os serviços externos de uma agência de marketing digital, uma agência de publicidade etc.
\n\n\n\nA equipe interna se torna a guardiã da marca, dando o tom para as estratégias e ações realizadas pelos profissionais externos. Assim, desenvolvem-se projetos mais assertivos e com melhores desempenhos.
\n\n\n\nNuma era em que mudanças profundas no mercado se instituem em poucos meses – como ocorreu com as inteligências artificiais – os desafios dos profissionais de marketing são muitos. Mas, olhe pelo lado positivo: também são esses impasses que tornam a rotina mais dinâmica e até mesmo divertida.
\n\n\n\nContinue a se aprofundar nas novidades do universo do marketing e negócios por meio dos outros conteúdos do blog da Beatz e divirta-se!
\n', 'Como potencializar o desempenho do departamento de marketing da sua empresa?', 'Todas as empresas dependem de seu departamento de marketing para obter sucesso, mas para isso é preciso adaptar-se às tendências e inovar', 'draft', 'closed', 'open', '', 'departamento-de-marketing', '', '', '2023-12-19 11:56:21', '2023-12-19 14:56:21', '', 0, 'https://beatz.com.br/?p=9563', 0, 'post', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (9566, 46, '2023-12-11 14:43:32', '0000-00-00 00:00:00', '\nNo marketing atual, os recursos de automatização se tornam cada vez mais indispensáveis. Entretanto, precisamos nos atentar à humanização da forma como nos comunicamos quando compomos uma mensagem automática para clientes. Não é raro nos depararmos com mensagens em que, literalmente, parece que estamos conversando com robôs, não é mesmo?
\n\n\n\nSão textos super impessoais e padronizados que, por vezes, podem até se tornar incoerentes diante da interação com o cliente. Embora a automatização de mensagens seja uma solução para aumentar a produtividade da equipe, ao fazê-la de forma inadequada, isso pode proporcionar o efeito contrário.
\n\n\n\nOra, uma comunicação ineficiente pode aumentar a carga de trabalho, tornando-a menos produtiva, porque será preciso ajustá-la constantemente. Também não podemos nos esquecer de que, mensagens pouco humanizadas ou descontextualizadas podem afastar consumidores. Afinal, o interlocutor pode ficar confuso ou não construir uma conexão com a marca.
\n\n\n\nAo longo deste texto, você irá conferir algumas dicas para redigir mensagens automáticas para clientes que realmente sejam eficazes para as suas estratégias de marketing e vendas. Então, continue a leitura e aproveite!
\n\n\n\nAntes de falarmos sobre as boas práticas ao criar mensagens automáticas para clientes, vamos fazer uma pequena pausa para compreender o que não devemos fazer.
\n\n\n\nSempre que vamos produzir qualquer tipo de conteúdo, devemos antes pensar no público e nos questionarmos a respeito de sua relevância. Isso pode fazer com que suas mensagens sejam ignoradas.
\n\n\n\nAs mensagens automáticas para clientes devem ser diretas, fáceis de entender e, preferencialmente curtas. Linguagem técnica ou jargões são dispensáveis. Muitos detalhes sobre determinado assunto, quando não solicitado, também não são bem-vindos.
\n\n\n\nEm todos os contextos, o envio de mensagens sem o consentimento do cliente deve ser proibido. Sempre garanta que seu interlocutor aprovou ou solicitou o recebimento de determinada mensagem.
\n\n\n\nEm se tratando da construção dos textos para serem enviados nas mensagens automáticas, devemos nos atentar aos seguintes sete pontos principais.
\n\n\n\nMesmo não tendo um ser humano por trás do envio de todas aquelas mensagens, certamente, quem a escreveu e a programou é um. Isso deve estar explícito, ou seja, deve-se se criar a sensação de que o cliente está conversando com outra pessoa. É importante incluir linguagem conversacional, emojis ou GIFs, conforme a identidade da marca. Por fim, não se esqueça de ter uma abordagem profissional e respeitosa.
\n\n\n\nDiversas plataformas de automatização possem recursos para personalizar as mensagens com base nas interações do usuário. No contexto do marketing digital, isso é especialmente imperante, porque a atitudes como chamar a pessoa pelo nome pode ser um diferencial em suas estratégias!
\n\n\n\nNem demais, nem de menos, na medida certa. É claro que não existe uma fórmula para a quantidade de mensagens que podem ser enviadas em uma interação com um cliente. No entanto, é interessante manter a consistência do fluxo de envios, ou seja, evitar a sobrecarga de mensagens em um período e a ausência em outro.
\n\n\n\nEmbora seja uma ferramenta útil para aproximar clientes da marca e desenvolver relacionamento, as mensagens automáticas devem ser relevantes e úteis. Lembre-se: qualidade é melhor que quantidade.
\n\n\n\nForneça informações como lembretes de compromissos, atualizações de status de pedidos ou ofertas especiais.
\n\n\n\nEsse formato de texto deve ser curto e fácil de entender, além de evitar linguagem técnica ou jargões. Também é importante não se alongar demais e entregar o conteúdo de forma direta. A distribuição do texto em subtítulos, tópicos e o uso de recursos visuais podem ser boas ideias.
\n\n\n\nAssim como não podemos enviar mensagens para quem não quer recebê-las, também não podemos esquecer de oferecer opções de cancelamento do recebimento das mensagens.
\n\n\n\nAlém do conteúdo das mensagens, também devemos nos atentar aos aspectos relacionados a sua programação.
\n\n\n\nOs clientes desejam mensagens imediatas quando solicitadas. Tenha consciência das expectativas sobre tempos de resposta e adapte o horário para suporte personalizado. É possível melhorar ainda mais a experiência com o fornecimento de links ou atalhos para FAQs.
\n\n\n\nComo tudo em marketing digital e vendas, temos muito que aprender a partir da experiência quando o assunto é mensagem automática para clientes. Por isso, é imprescindível avaliar métricas e o desempenho das interações para refinar as estratégias.
\n\n\n\nJá foi mencionado, porém, é sempre importante reforçar a importância de garantir a conformidade com regulamentos de coleta e uso de dados.
\n\n\n\nSe você leu até aqui, certamente se interessa por marketing e vendas! Então, que tal navegar pelo blog da Beatz e conferir outros conteúdos que produzimos sobre este assunto?
\n', 'As melhores práticas para criar mensagem automática para clientes', '\nA composição eficaz de uma mensagem automática para clientes pode ser uma ação poderosa para melhorar o relacionamento com o público', 'draft', 'closed', 'open', '', 'mensagem-automatica-para-clientes', '', '', '2023-12-11 14:43:32', '2023-12-11 17:43:32', '', 0, 'https://beatz.com.br/?p=9566', 0, 'post', '', 0), (9574, 25, '2023-12-07 14:13:21', '2023-12-07 17:13:21', 'planejamento-campanha-de-branding ', 'Planejamento de campanha de branding', '', 'inherit', 'closed', 'closed', '', 'blog-4-topo-6', '', '', '2024-01-18 14:35:11', '2024-01-18 17:35:11', '', 8281, 'https://beatz.com.br/wp-content/uploads/2023/08/Blog-4-TOPO.jpg', 0, 'attachment', 'image/jpeg', 0), (9579, 46, '2023-12-19 12:03:39', '0000-00-00 00:00:00', '\nO comportamento do consumidor é uma análise de como as pessoas tomam decisões sobre o que, quando, onde e como realizar compras. Mais do que isso, também está relacionado com a visão que os consumidores têm diante das marcas e como escolhem entre elas, ou seja, como se comportam ao decidir o que comprar.
\n\n\n\nSendo assim, o termo se refere ao estudo de como indivíduos, grupos sociais ou até mesmo organizações agem e como tomam decisões quando precisam realizar a aquisição ou uso de produtos e serviços.
\n\n\n\nEm se tratando de seres humanos, certamente o comportamento do consumidor é muito complexo. Isso porque, diversos fatores podem influenciá-lo. Alguns exemplos são: aspectos psicológicos, lógicos, sociais, culturais, pessoais, entre outros.
\n\n\n\nEsta análise também implica no quão essas pessoas são influenciadas por campanhas de marketing e publicidade, além de outros aspectos como preferências pessoais e o contexto social, econômico e cultural.
\n\n\n\nEntretanto, tudo isso tem base nas necessidades humanas. Assim, quando uma delas não é atendida, o consumidor tende a considerar que fazer uma compra irá corrigir isso, como quando sentimos fome e pedimos um delivery. As principais necessidades humanas são:
\n\n\n\nDe maneira semelhante, os principais tipos de comportamento do consumidor também podem ser resumidos, como exposto a seguir:
\n\n\n\n![\"agua-do-mar-com-icone-de-grupo-de-pessoas\"](\"https://beatz.com.br/wp-content/uploads/2023/12/Blog-10-MEIO.png\" "\\"água")
Depois de tudo o que foi exposto ao longo deste texto, já é possível ter uma ideia do quão importante é compreender o comportamento do consumidor em termos de marketing e vendas. Por meio desse conhecimento, os profissionais de marketing conseguem entender por que e como os consumidores tomam determinadas decisões. O que, por sua vez, contribuirá para o desenvolvimento de campanhas mais eficazes, direcionando os recursos com marketing de forma mais assertiva.
\n\n\n\nTudo isso é fundamental não apenas para obter novos clientes ou realizar compras pontuais. Na verdade, também contribui para aumentar a satisfação e a fidelidade do cliente, alcançando metas de marketing de longo prazo. Outro aspecto importante diz respeito à previsão de tendências. Isso porque, a forma como as pessoas agem diante de decisões de compra muda com o tempo e compreender essa dinâmica coloca a empresa à frente da concorrência.
\n\n\n\nComo já mencionado, compreender o comportamento do consumidor é crucial para a criação de estratégias de marketing que realmente funcionam. A seguir, você confere alguns exemplos práticos disso.
\n\n\n\nBaseando-se na identificação de diferentes segmentos de clientes com base em preferências, demografia etc., pode-se criar campanhas voltadas para o comportamento X ou Y.
\n\n\n\nEm se tratando de produtos relacionados a compras variáveis, por exemplo, pode-se ofertar condições especiais para determinado público. Estratégia que fica mais eficiente quando implementada de forma personalizada.
\n\n\n\nUsando o exemplo do consumo habitual, não é raro que se escolha um produto ou serviço recorrentemente porque sua distribuição é facilitada. Assim, ampliar os pontos de contato com o público é um exemplo de estratégia baseada no conhecimento do comportamento do consumidor.
\n\n\n\nQuem está em constante estado de alerta diante das dinâmicas de renovação do comportamento dos consumidores, implementa novos recursos para atender as suas expectativas. Isso pode ser ainda mais relevante quando o assunto envolve compras complexas.
\n\n\n\nEmbora seja fator determinante, o conhecimento sobre o comportamento do consumidor é apenas uma das inúmeras variáveis que devem ser analisadas quando se deseja compreender o público de uma empresa e definir sua persona. Por isso, te convido a navegar pelo blog da Beatz e conferir mais conteúdos sobre marketing.
\n', 'Usando o comportamento do consumidor para melhorar suas estratégias de marketing', 'O comportamento do consumidor mostra como as pessoas tomam decisões sobre suas compras. Saiba o que é neste artigo!', 'draft', 'closed', 'open', '', 'comportamento-do-consumidor-para-melhorar-suas-estrategias-de-marketing', '', '', '2023-12-19 12:03:39', '2023-12-19 15:03:39', '', 0, 'https://beatz.com.br/?p=9579', 0, 'post', '', 0), (9636, 46, '2024-02-28 17:59:48', '2024-02-28 20:59:48', '\nNeste universo digital cada vez mais complexo, escolher as técnicas de marketing digital adequadas para o seu negócio pode ser desafiador. Mas, com as orientações certas você saberá como usar o marketing digital da melhor forma.
\n\n\n\nEntão, continue a leitura e aproveite! Vamos lá?
\n\n\n\nVocê já deve estar cansado de ouvir falar sobre a importância crucial dos recursos digitais na atualidade e como as empresas precisam se adaptar a esse cenário.
\n\n\n\nEsse, até pode ser um assunto que anda meio esgotado, mas é inegável que a cada dia surgem novos recursos tecnológicos que podem (e devem) ser usados no marketing digital.
\n\n\n\nEm resumo, o que sabemos é isto: negócios que desejam obter bons desempenhos precisam investir em recursos de marketing digital e conquistar seu espaço na Web.
\n\n\n\nPor outro lado, a complexidade desse cenário é tamanha, que muitas empresas acabam se perdendo no processo, aderindo a estratégias pouco proveitosas.
\n\n\n\nO que acontece é o seguinte: diante de tantas técnicas de marketing digital diferentes e as múltiplas opções de recursos tecnológicos disponíveis, a empresa começa a usar tudo ao mesmo tempo.
\n\n\n\nÉ claro que a intensão é boa, porque se vê o intuito de acompanhar as inovações e a dinâmica do mercado. Definitivamente, este já é um passo importante, afinal, ainda hoje existem empresas que torcem o nariz para o marketing digital.
\n\n\n\nNo entanto, para que as estratégias realmente funcionem, elas precisam ser adaptadas para as necessidades de cada empresa. Mais do que isso, existem técnicas adequadas para algumas e inadequadas para outras.
\n\n\n\nPor isso, é preciso ter atenção ao avaliar e selecionar as técnicas de marketing digital certas. Assim, é possível se certificar de que as estratégias da sua empresa serão assertivas! A seguir, você confere algumas orientações para isso.
\n\n\n\nQualquer estratégia será falha se você não conhecer profundamente o seu negócio. Isso porque, as características particulares de cada empresa podem definir qual caminho seguir em relação ao marketing digital.
\n\n\n\nDe forma simplificada, as técnicas de marketing digital que funcionam para empresas B2B, podem fracassar quando usadas por negócios B2C.
\n\n\n\nAlém disso, personalidade e história da empresa, bem como o segmento de negócio, têm influência fundamental no que pode ou não ser uma boa opção dentre as estratégias digitais.
\n\n\n\nApós mapear todas as características da empresa, é hora de definir os objetivos.
\n\n\n\nAlguns exemplos de objetivos comuns são: aumentar as vendas, gerar leads qualificados, expandir a base de clientes e fortalecer o reconhecimento da marca.
\n\n\n\nPara cada um deles, existem técnicas adequadas, nas quais é preciso focar para atingi-los.
\n\n\n\nVeja bem... para fortalecer o reconhecimento da marca, geralmente se utilizam recursos como redes sociais, campanha de branding, entre outras. Sempre com um discurso mais institucional e menos mercadológico.
\n\n\n\nPor outro lado, quando se deseja obter mais vendas, é comum investir em campanhas de anúncios pagos como no Google Ads e Meta Ads.
\n\n\n\nConheça o seu público
\n\n\n\nEm se tratando de comunicação, antes de desenvolver qualquer ação, é preciso compreender a audiência. Assim, recomenda-se usar ferramentas analíticas, entrevistas e dados de mercado para criar personas detalhadas. Isso permitirá direcionar suas técnicas de marketing para atingir o público certo, no momento certo e com a mensagem certa.
\n\n\n\n![\"fundo-de-floresta-com-linhas-horizontais-rosa\"](\"https://beatz.com.br/wp-content/uploads/2023/12/Blog-12-MEIO.png\" "\\"fundo")
Como mencionado anteriormente, o marketing digital está repleto de técnicas e recursos disponíveis, cada uma com seu próprio poder de alcance e impacto.
\n\n\n\nE-mail Marketing: uma ferramenta para nutrir relacionamentos com clientes. Campanhas de e-mail marketing bem elaboradas podem informar, educar e persuadir seus clientes, além de impulsionar vendas e engajamento. Dica: você pode oferecer cupons de desconto apenas para pessoas cadastradas na sua base de leads.
\n\n\n\nMarketing de Influência: colaboração com influenciadores relevantes que podem aumentar sua visibilidade e a credibilidade da marca. Isso porque, a autenticidade desses parceiros pode atrair um novo público e fortalecer a confiança na sua marca. Essa é uma estratégia muito comum em negócio B2C.
\n\n\n\nAnúncios PPC (Pay-Per-Click): campanhas de anúncios pagos, nas quais o anunciante paga pela quantidade de cliques conquistados. Sua vantagem é a possibilidade de serem altamente segmentadas, alcançando exatamente as pessoas que estão procurando pelo que sua empresa oferece. Por isso, esse tipo de anúncio é mais usado quando se objetiva obter mais vendas.
\n\n\n\nMarketing de Conteúdo: a produção de conteúdo relevante para a persona da empresa é imprescindível quando o assunto é inbound marketing. Por isso, a consideram uma técnica coringa, ou seja, útil para uma variedade de segmentos de negócios e objetivos.
\n\n\n\nAinda existe uma grande variedade de técnicas e estratégias de marketing digital que, se fossem explicadas aqui, deixariam este artigo com horas de leitura. Mas o que foi apresentado, pode dar uma ideia das especificidades de cada uma.
\n\n\n\nDe todas as dicas expostas ao longo deste texto, deixei a mais importante para o final: busque ajuda profissional.
\n\n\n\nEmbora seja fundamental ter noções de marketing digital – especialmente para compreender as técnicas sugeridas pela equipe de profissionais – investir em serviços especializados pode refinar suas estratégias.
\n\n\n\nNesse sentido, você pode contar com a Beatz. Por meio de nossa metodologia de consultoria, avaliamos as empresas e definimos as melhores estratégias e técnicas de marketing digital para cada necessidade. Quer saber como podemos te ajudar? Entre em contato com os nossos especialistas!
\n\n\n\nRedator com passagem nas maiores agências de publicidade do mundo, Wilson Mateos coleciona prêmios, inclusive vários Cannes Lions, conquistados em mais de duas décadas de trabalho extremamente criativo. É um dos expoentes da publicidade no Brasil e, hoje, atua como redator, diretor de cena e líder criativo, além de sócio-fundador, do hub de criatividade 11:11, onde gravamos este programa.
\n\n\n\nSe prepare para uma aula de criatividade neste episódio que está imperdível! Aperte o play e aproveite!
\n\n\n\nLinks úteis:
\n\n\n\nConfira nosso blog: https://beatz.com.br/blog/
\n\n\n\nE-books e materiais: https://beatz.com.br/materiais-ricos/
\n\n\n\nSiga a Beatz no Instagram: https://www.instagram.com/beatzdigital/
\n\n\n\n#WilsonMateos #Criatividade #Publicidade #CannesLions #Beatz #MarketingDigital
\n\n\n\n-----------------
\n\n\n\nFicha técnica:
\n\n\n\nApresentação: Adriano Klumpp
\n\n\n\nConvidado: Wilson Mateos (http://www.wilsonmateos.com.br/)
\n\n\n\nProdução: João Schmidt
\n\n\n\nEdição: Bruno Henrique
\n\n\n\nSiga nossas redes sociais e saiba mais sobre as produções da Beatz: https://linktr.ee/beatzdigital
\n\n\n\nEsse programa é uma produção da Beatz Digital.
\n', 'Do estágio ao Leão de Cannes | Wilson Mateos - Podcast #89', '', 'publish', 'closed', 'closed', '', 'do-estagio-ao-leao-de-cannes-wilson-mateos-podcast-89', '', '', '2024-01-15 17:28:29', '2024-01-15 20:28:29', '', 0, 'https://beatz.com.br/?post_type=podcast&p=9647', 0, 'podcast', '', 0), (9648, 25, '2023-12-13 15:06:56', '2023-12-13 18:06:56', '', 'Thumb site', '', 'inherit', 'closed', 'closed', '', 'thumb-site-42', '', '', '2024-01-18 14:35:10', '2024-01-18 17:35:10', '', 9647, 'https://beatz.com.br/wp-content/uploads/2023/12/Thumb-site.png', 0, 'attachment', 'image/png', 0), (9649, 25, '2024-01-15 17:44:09', '2024-01-15 20:44:09', '\nOutubro é o mês de vestirmos o rosa para lutar pela prevenção e diagnóstico precoce do câncer de mama. Independente do gênero, todos nós precisamos unir forças, aderindo a este movimento em prol da vida.
\n\n\n\nNeste episódio, conversamos com a Waldirene e Daiane ambas enfermeiras e o Sílvio, membro da Volacc Indaiatuba, instituição sem fins lucrativos que oferece assistência multidisciplinar para pacientes oncológicos e suas famílias.
\n\n\n\nAperte o play e se junte com a gente nesta campanha pela vida!
\n\n\n\nLinks úteis:
\n\n\n\nConfira nosso blog: https://beatz.com.br/blog/
\n\n\n\nE-books e materiais: https://beatz.com.br/materiais-ricos/
\n\n\n\nSiga a Beatz no Instagram: https://www.instagram.com/beatzdigital/
\n\n\n\nConheça a Volacc: https://www.volacc.org.br/
\n\n\n\nSiga a Volacc Indaiatuba: https://www.instagram.com/volacc.indaiatuba/
\n\n\n\n#OutubroRosa #PrevençãoDoCâncerDeMama #CampanhaDeConscientização #Beatz #Volacc
\n\n\n\n-----------------
\n\n\n\nFicha técnica:
\n\n\n\nApresentação: Adriano Klumpp
\n\n\n\nConvidado: Waldirene, Daiane, Sílvio
\n\n\n\nProdução: João Schmidt
\n\n\n\nEdição: Luíza Melo
\n\n\n\nSiga nossas redes sociais e saiba mais sobre as produções da Beatz: https://linktr.ee/beatzdigital
\n\n\n\nEsse programa é uma produção da Beatz Digital.
\n', 'Outubro Rosa e Volacc, juntos pela vida | Daiane, Silvio e Waldirene - Podcast #90', '', 'publish', 'closed', 'closed', '', 'outubro-rosa-e-volacc-juntos-pela-vida-daiane-silvio-e-waldirene-podcast-90', '', '', '2024-01-15 17:44:11', '2024-01-15 20:44:11', '', 0, 'https://beatz.com.br/?post_type=podcast&p=9649', 0, 'podcast', '', 0), (9650, 46, '2024-03-07 15:24:28', '0000-00-00 00:00:00', '\n1.312% em retorno sobre ativos em campanhas de Google Ads parece um sonho?
\n\n\n\nNão podemos negar que, para vender é preciso investir em campanhas publicitárias e anúncios. Mesmo assim, o objetivo de qualquer negócio é diminuir o valor investido ao mesmo tempo em que se aumenta a lucratividade. Esse cenário deixa de ser um sonho, quando as estratégias de marketing passam para as mãos das pessoas certas.
\n\n\n\nFoi assim que a boaonda® confiou na Beatz para assumir a gestão dotráfego pago de seu e-commerce e conquistou 1.312% em retorno sobre ativos, em campanhas de anúncios no Google.
\n\n\n\nA seguir, confira como fizemos isso e veja mais detalhes sobre os resultados de nossas estratégias.
\n\n\n\nA Boaonda® é uma marca de calçados confortáveis e ortopédicos, com uma gama de produtos que inclui chinelos, tênis, clogs e botas. Embora contribua para a saúde dos pés, sua essência é incentivar um estilo de vida que busca estimular momentos positivos em seus clientes.
\n\n\n\nA marca investe em materiais inovadores e tecnologia de ponta para criar produtos que seguem os altos padrões de qualidade internacional e também oferecem um toque de leveza, modernidade e beleza em cada peça. Não à toa, conquistou admiradores em mais de 30 países
\n\n\n\nJunto à Beatz, a criatividade dos produtos se reflete em cada palavra dos materiais. Em nosso escopo, planejamos conteúdos e campanhas de anúncios pagos. A cada ciclo, são criadas e desenvolvidas estratégias para transformar a experiência boaonda® em interações inesquecíveis com os clientes e potencialização de vendas em seu e-commerce.
\n\n\n\nA boaonda® é uma parceira de longa data da Beatz. Durante os anos juntas, obtivemos resultados importantes, verdadeiros cases de sucesso. Por exemplo, após apenas 6 meses de trabalho a Beatz contribuiu para a redução de 89,6% no Custo por Venda da empresa.
\n\n\n\nDesta vez, nossas conquistas foram ainda mais impressionantes. Para se ter uma ideia, em menos de 3 meses melhoramos em 400% o retorno dos investimentos em Google Ads para o e-commerce. Definitivamente, trata-se de um resultado que não vemos todos os dias.
\n\n\n\nO projeto em questão diz respeito a uma campanha de Google Ads voltada para estimular as vendas do e-commerce da boaonda®. Os resultados obtidos foram alcançados num curto período de menos de 3 meses, entre setembro e novembro de 2023.
\n\n\n\nO principal objetivo do cliente era até que simples: tornar sua presença digital mais lucrativa, dentro de sua determinada margem de lucro, realizando mais vendas em seu e-commerce por meio de campanhas de anúncios pagos no Google.
\n\n\n\nMas como tudo no marketing digital, precisamos estipular metas e KPIs – ou seja, Indicadores Chave de Desempenho – que possibilitem de fato analisar se as estratégias estão ou não sendo efetivas.
\n\n\n\nAssim, estipulamos a meta de conseguir 500% de retorno sobre ativos (ROAS) para essa ação. Isso significa que, de todo o recurso que investiríamos para a marca aparecer nos resultados do Google de forma patrocinada, teríamos que realizar vendas o suficiente para ter 500% de retorno sobre esse valor.
\n\n\n\nPode parecer uma meta ousada e realmente é. Mas confiamos em nossas estratégias e no passado frutífero da parceria entre a Beatz e a boaonda®.
\n\n\n\nPara atingir a meta, optamos pela estratégia de focar em inventários (espaço publicitário em site e apps) com valor mais alto, anunciando itens mais caros. Isso porque muitas palavras-chave da marca têm o Custo Por Clique (CPC) alto. Assim, não poderíamos gastar para produtos com um baixo valor.
\n\n\n\nAtuamos para atingir os públicos em todas as etapas do funil de vendas. Afinal, a boaonda® tem clientes, leads e clientes em potencial, com os quais poderíamos nos relacionar.
\n\n\n\nO blog da empresa conta com diversos artigos, o que possibilitou a criação de campanhas de anúncio dinâmico (DAS) que direcionava o público para esses textos. Essa estratégia é especialmente importante para aqueles no topo do funil.
\n\n\n\nAlém disso, criamos uma campanha DAS para os produtos que estavam em promoção no e-commerce da boaonda®, assim como algumas campanhas da rede de pesquisa focada em algumas linhas premium.
\n\n\n\nPor fim, criamos campanha de Performance Max com um novo inventário, desta vez focado nos produtos mais caros.
\n\n\n\nVendo dessa forma parece até algo simples, mas na verdade, para aplicar todas essas estratégias de maneira eficiente foi preciso empregar uma variedade de conhecimentos e expertises.
\n\n\n\nDentre os principais está a inteligência de mercado aplicada. Estratégia na qual coletamos, analisamos e interpretamos informações relevantes para tomar decisões estratégicas.
\n\n\n\nAlém disso, nossa rotina envolvia a realização de otimizações semanais nos canais com maior rentabilidade, para as campanhas com boa performance não entrarem em período de aprendizagem.
\n\n\n\nO processo foi esse: aplicação de todo o nosso conhecimento e experiência adquirida durante anos. Mas afinal, quais foram os resultados?
\n\n\n\nDe forma geral, podemos dizer que diminuímos os investimentos ao mesmo tempo em que aumentamos o desempenho.
\n\n\n\nEm se tratando do tráfego do e-commerce, por termos investido um valor mais baixo, as impressões diminuíram em cerca de 10%. Por outro lado, os cliques – o que nós realmente objetivamos – aumentaram em aproximadamente 13%, deixando a taxa de cliques (CTR) em cerca de 8%.
\n\n\n\nE o que são os cliques senão as pessoas por trás deles em leads? Com a nossa metodologia, transformamos esse tráfego em oportunidades reais de vendas. A taxa de conversão aumentou em mais de 247%, o que levou à diminuição do custo por conversão em mais de 33%.
\n\n\n\n![\"Taxa](\"https://beatz.com.br/wp-content/uploads/2024/01/MEIO-copiar.png\" "\\"Infográfico")
Antes de assumir o projeto, o custo por conversão da boaonda® era superior a R$ 26. Depois, caiu para menos da metade, ficando em cerca de R$ 12.
\n\n\n\nSim, atingimos a meta. Na verdade, nós a superamos, e muito! O retorno sobre ativos (ROAS) no início do projeto estava em torno de 291%. Em novembro de 2023, menos de três meses depois, estabeleceu-se em 1.312%. Isso representa um aumento de 450%. Além disso, superamos a meta inicial em cerca de 260%.
\n\n\n\nTraduzindo esses números para os resultados reais. Em menos de 60 dias, as estratégias que utilizamos fizeram as vendas quadruplicarem. Para se ter uma breve noção do desempenho, em novembro, investimos menos de R$ 2 mil num conjunto específico de anúncios, o que gerou quase R$ 35 mil em vendas.
\n\n\n\nSem dúvidas, a parceria entre a Beatz e a boaonda® tem sido muito produtiva. Um verdadeiro sinônimo de sucesso. Como sempre colocamos nossos clientes como o nosso foco, não medimos esforços para entregar o nosso melhor trabalho, para obter o melhor desempenho.
\n\n\n\nCasos como este provam que, de fato, nossa metodologia e expertise apresentam resultados tangíveis. Estamos prontos para mais relatos de sucesso!
\n\n\n\nSua empresa merece resultados como este.
\n\n\n\nEntre em contato e saiba como consegui-los!
\n', 'Em menos de 3 meses, aumentamos em 400% o retorno dos investimentos em Google Ads', 'Veja como a expertise da Beatz levou a boaonda® a superar sua meta em mais de 200%.', 'draft', 'closed', 'closed', '', 'retorno-sobre-ativos-case-de-sucesso-boaonda', '', '', '2024-03-07 15:24:28', '2024-03-07 18:24:28', '', 0, 'https://beatz.com.br/?post_type=case&p=9650', 0, 'case', '', 0), (9651, 25, '2023-12-13 15:28:36', '2023-12-13 18:28:36', '', 'Thumb site', '', 'inherit', 'closed', 'closed', '', 'thumb-site-43', '', '', '2024-01-18 14:35:10', '2024-01-18 17:35:10', '', 9649, 'https://beatz.com.br/wp-content/uploads/2023/12/Thumb-site-1.png', 0, 'attachment', 'image/png', 0), (9652, 25, '2023-12-13 15:35:40', '2023-12-13 18:35:40', '\"MP3\". Lançado: 2023.', 'MP3', '', 'inherit', 'closed', 'closed', '', 'mp3-29', '', '', '2023-12-13 15:37:09', '2023-12-13 18:37:09', '', 9649, 'https://beatz.com.br/wp-content/uploads/2023/12/MP3.mp3', 0, 'attachment', 'audio/mpeg', 0), (9653, 25, '2023-12-13 15:37:48', '2023-12-13 18:37:48', '', 'Spotify', '', 'inherit', 'closed', 'closed', '', 'spotify-52', '', '', '2024-01-18 14:35:10', '2024-01-18 17:35:10', '', 9649, 'https://beatz.com.br/wp-content/uploads/2023/12/Spotify.png', 0, 'attachment', 'image/png', 0), (9654, 25, '2024-01-15 17:45:02', '2024-01-15 20:45:02', '\nHoje, o nosso papo é sobre sustentabilidade. Convidamos Robinson Konig para desmitificar o universo da reciclagem e nos mostrar a relação desse mercado com a tecnologia.
\n\n\n\nKonig é gerente comercial do SygeCom, grupo especializado no desenvolvimento de soluções tecnológicas para Gestão de Empresas de Reciclagem. Contribuindo para a administração de empresas de diversos segmentos e tamanhos, a SygeCom se destaca especialmente com o SAGI, software para reciclagem líder de mercado no controle de recicláveis e sucatas.
\n\n\n\nEste episódio está imperdível! Então, aperte o play e confira essa conversa tão importante para a saúde do planeta.
\n\n\n\nLinks úteis:
\n\n\n\nConfira nosso blog: https://beatz.com.br/blog/
\n\n\n\nE-books e materiais: https://beatz.com.br/materiais-ricos/
\n\n\n\nSiga a Beatz no Instagram: https://www.instagram.com/beatzdigital/
\n\n\n\nConheça o Grupo SygeCom: https://www.volacc.org.br/
\n\n\n\n#Sustentebilidade #Reciclagem #TecnologiaDaInformação #Desenvolvimento #Beatz #Grupo SygeCom
\n\n\n\n-----------------
\n\n\n\nFicha técnica:
\n\n\n\nApresentação: Adriano Klumpp
\n\n\n\nConvidado: Robinson Konig
\n\n\n\nProdução: João Schmidt
\n\n\n\nEdição: Luíza Melo
\n\n\n\nSiga nossas redes sociais e saiba mais sobre as produções da Beatz: https://linktr.ee/beatzdigital
\n\n\n\nEsse programa é uma produção da Beatz Digital.
\n', 'Tecnologia e Reciclagem para transformar o mundo | Robinson Konigg - Grupo SygeCom - Podcast #91', '', 'publish', 'closed', 'closed', '', 'tecnologia-e-reciclagem-para-transformar-o-mundo-robinson-konigg-grupo-sygecom-podcast-91', '', '', '2024-01-15 17:45:04', '2024-01-15 20:45:04', '', 0, 'https://beatz.com.br/?post_type=podcast&p=9654', 0, 'podcast', '', 0), (9658, 25, '2023-12-13 15:45:19', '2023-12-13 18:45:19', '', 'Thumb site', '', 'inherit', 'closed', 'closed', '', 'thumb-site-45', '', '', '2024-01-18 14:35:10', '2024-01-18 17:35:10', '', 9654, 'https://beatz.com.br/wp-content/uploads/2023/12/Thumb-site-2.png', 0, 'attachment', 'image/png', 0), (9659, 25, '2023-12-13 15:56:06', '2023-12-13 18:56:06', '\"MP3_1\". Lançado: 2023.', 'MP3_1', '', 'inherit', 'closed', 'closed', '', 'mp3_1', '', '', '2023-12-13 15:56:35', '2023-12-13 18:56:35', '', 9654, 'https://beatz.com.br/wp-content/uploads/2023/12/MP3_1.mp3', 0, 'attachment', 'audio/mpeg', 0), (9660, 25, '2023-12-13 15:57:27', '2023-12-13 18:57:27', '', 'Spotify', '', 'inherit', 'closed', 'closed', '', 'spotify-53', '', '', '2024-01-18 14:35:10', '2024-01-18 17:35:10', '', 9654, 'https://beatz.com.br/wp-content/uploads/2023/12/Spotify-1.png', 0, 'attachment', 'image/png', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (9662, 41, '2024-01-15 17:45:50', '2024-01-15 20:45:50', '\nQue marketing e tecnologia andam juntos, a gente já sabe. Mas neste episódio, nossa convidada Marina Almeida conta tudo sobre como obter sucesso nas estratégias de marketing em empresas de tecnologia.
\n\n\n\nMariana é formada em Publicidade e Propaganda e transformou o sonho de trabalhar com moda em hobby, para mergulhar no universo do marketing, assumindo o desafio de reestruturar as estratégias da Art It, empresa de tecnologia onde é responsável pelo departamento de marketing.
\n\n\n\nLinks úteis:
\n\n\n\nConfira nosso blog: https://beatz.com.br/blog/
\n\n\n\nE-books e materiais: https://beatz.com.br/materiais-ricos/
\n\n\n\nSiga a Beatz no Instagram: https://www.instagram.com/beatzdigital/
\n\n\n\n#Tecnologia #Marketing #MarketingETecnologia #Beatz
\n\n\n\n-----------------
\n\n\n\nFicha técnica:
\n\n\n\nApresentação: Adriano Klumpp
\n\n\n\nConvidada: Marina Almeida
\n\n\n\nProdução: João Schmidt
\n\n\n\nEdição: Luíza Melo
\n\n\n\nSiga nossas redes sociais e saiba mais sobre as produções da Beatz: https://linktr.ee/beatzdigital
\n\n\n\nEsse programa é uma produção da Beatz Digital.
\n', 'Tecnologia e Marketing – onde esses mundos se encontram? - PODCAST #92', '', 'publish', 'closed', 'closed', '', 'tecnologia-e-marketing-onde-esses-mundos-se-encontram-podcast-92', '', '', '2024-01-15 17:45:51', '2024-01-15 20:45:51', '', 0, 'https://beatz.com.br/?post_type=podcast&p=9662', 0, 'podcast', '', 0), (9663, 41, '2023-12-14 08:46:21', '2023-12-14 11:46:21', '', 'Thumb site', '', 'inherit', 'closed', 'closed', '', 'thumb-site-46', '', '', '2024-01-18 14:35:10', '2024-01-18 17:35:10', '', 9662, 'https://beatz.com.br/wp-content/uploads/2023/12/Thumb-site-3.png', 0, 'attachment', 'image/png', 0), (9664, 41, '2023-12-14 08:47:02', '2023-12-14 11:47:02', '', 'Spotify', '', 'inherit', 'closed', 'closed', '', 'spotify-54', '', '', '2024-01-18 14:35:10', '2024-01-18 17:35:10', '', 9662, 'https://beatz.com.br/wp-content/uploads/2023/12/Spotify-2.png', 0, 'attachment', 'image/png', 0), (9665, 41, '2023-12-14 08:50:16', '2023-12-14 11:50:16', '\"MP3\". Lançado: 2023.', 'MP3', '', 'inherit', 'closed', 'closed', '', 'mp3-30', '', '', '2023-12-14 08:50:26', '2023-12-14 11:50:26', '', 9662, 'https://beatz.com.br/wp-content/uploads/2023/12/MP3-1.mp3', 0, 'attachment', 'audio/mpeg', 0), (9667, 46, '2024-02-01 17:46:12', '2024-02-01 20:46:12', '\nGrande parte dos tomadores de decisão de empresas do segmento industrial acreditam na importância da digitalização desse mercado. Mesmo assim, compreendem que este é um desafio importante, especialmente porque reconhecem a falta de habilidades digitais como um desafio significativo na adoção de estratégias digitais. Também apresentam dificuldades em equilibrar a implementação de novas tecnologias com as operações existentes.
\n\n\n\nPara superar esses desafios, o segmento industrial precisa aderir a uma abordagem estratégica, investimento em capacitação, parcerias e mentalidade ágil para se adaptar continuamente às mudanças no cenário digital.
\n\n\n\nA transição das práticas tradicionais para as digitais pode ser desafiadora para muitas empresas industriais, especialmente as mais tradicionais como as do setor metalúrgico e siderúrgicas. Diante da possibilidade de integração de tecnologias como IoT (Internet das Coisas), automação, análise de dados e IA (Inteligência Artificial), essas empresas enfrentam impasses para aderir a processos de modernização tanto nos processos de fabricação quanto no marketing. Para isso, é preciso um desejo genuíno dos tomadores de decisão, além de investimento financeiro e toda uma mudança na cultura interna dessas organizações.
\n\n\n\nO segmento industrial tem se deparado com a nova dinâmica relacionada com o comportamento do consumidor, repleto de expectativas por uma experiência personalizada, comum do mercado de consumo. Fato é, que as empresas do setor industrial também estão sendo solicitadas a oferecer serviços customizados, prazos de entrega mais curtos e uma experiência de compra mais simplificada.
\n\n\n\nDiante de mudanças rápidas no universo digital, muitas empresas tentam se adaptar como podem. Nessa corrida pela maior digitalização, a vulnerabilidade aos ataques cibernéticos aumenta. Por isso, não se pode esquecer da proteção dos sistemas de controle industrial, dados confidenciais e informações de clientes, que deve prioridade absoluta.
\n\n\n\nMais um desafio relacionado com a corrida pela maior digitalização é a falta de atualização das habilidades dos colaboradores. Ou seja, torna-se fundamental fornecer para a força de trabalho, capacitação sobre o uso efetivo dessas ferramentas. Fator que pode representar um desafio contínuo para muitas empresas que tentam dar conta de compreender o processo de digitalização ao mesmo tempo em que passam esse conhecimento para o seu público interno.
\n\n\n\nÉ inegável que as estratégias tradicionais de marketing industrial, como feiras comerciais e vendas diretas, estão sendo complementadas (ou substituídas) por marketing digital que, aliás, desenvolve novos recursos a todo momento. Além disso, um desafio importante é o de selecionar as estratégias e técnicas de marketing digital mais adequadas para determinadas empresas. Por isso, é fundamental ter apoio de profissionais com vasta experiência no mercado.
\n\n\n\n![\"aurora-boreal-com-icone-de-ferramenta\"](\"https://beatz.com.br/wp-content/uploads/2023/12/Blog-13-MEIO.png\" "\\"aurora")
Quando o assunto é marketing, sabemos que a inovação é o segredo do sucesso. Também não se pode esquecer que, empresas que não querem ficar para trás num mercado tão dinâmico, precisam ficar atentas às tendências. Por isso, a seguir você vai conferir três tendências de marketing para a indústria em 2024.
\n\n\n\nOs avanços em inteligência artificial (IA) acontecem em velocidade extraordinária, pressionando as empresas de todos os setores a se adaptarem de maneira acelerada. Sim, de fato, esse é um desafio. No entanto, em se tratando de marketing industrial, ela também promove inúmeros benefícios. Alguns deles estão listados a seguir.
\n\n\n\nAnálise de Dados Avançada
\n\n\n\nAs IAs podem processar grandes volumes de dados de maneira rápida e eficiente, permitindo uma análise detalhada e ágil de informações relevantes para os negócios.
\n\n\n\nPersonalização da Experiência do Cliente
\n\n\n\nJá foi mencionado que os clientes estão cada dia mais exigentes, mas, as IAs podem contribuir para a personalização das interações com eles. Isso é possível com as análises também realizadas por IA.
\n\n\n\nAutomação de Marketing
\n\n\n\nAs plataformas de automação de marketing estão sendo equipadas com IAs, que realizam tarefas repetitivas, como o envio de e-mails personalizados, gerenciamento de campanhas de publicidade on-line e até mesmo a criação de conteúdo com base em insights coletados.
\n\n\n\nPrevisão de cenários
\n\n\n\nAs Inteligências Artificiais podem prever padrões de demanda com base em dados históricos, o que ajuda na gestão de inventário, planejamento de produção e estratégias de precificação, entre outras.
\n\n\n\nOutra tendência que conversa bastante com a anterior é o uso de Big Data. Ou seja, o conjunto de dados extremamente grandes e complexos, possibilitados pelo uso intensivo da internet. Alguns de seus principais benefícios são:
\n\n\n\nConhecimento Aprofundado do Cliente
\n\n\n\nO uso de dados permite a compreensão do comportamento do cliente, suas preferências, histórico de compras e interações, facilitando a personalização de campanhas e mensagens de marketing.
\n\n\n\nSegmentação mais precisa
\n\n\n\nCom os dados detalhados, torna-se possível segmentar o setor industrial de maneira mais refinada. Assim, pode-se direcionar campanhas para diferentes setores, empresas ou indivíduos com necessidades específicas mais eficientemente.
\n\n\n\nPrecificação Estratégica
\n\n\n\nA análise de dados contribui com a definição de preços competitivos, baseados na demanda e concorrência entre outros fatores, aumentando a eficácia das estratégias de precificação.
\n\n\n\nDesenvolvimento de produtos inovadores
\n\n\n\nA partir da análise de grandes grupos de dados, as empresas podem identificar tendências emergentes e necessidades do mercado, o que orienta o desenvolvimento de novos produtos ou melhorias nos já existentes.
\n\n\n\nAplicação de estratégias ESG pode ser considerada a tendência das tendências. Afinal, nos últimos anos o mundo dos negócios não fala em outra coisa.
\n\n\n\nAssim, a governança ambiental e social se tornou mais integrada ao marketing industrial devido à crescente conscientização sobre a responsabilidade corporativa e a sustentabilidade. Por outro lado, não se trata apenas de “benfeitorias”. Na verdade, são ações estratégicas que podem influenciar o desempenho financeiro da indústria.
\n\n\n\nA divulgação dos valores e compromissos com a sustentabilidade ambiental, responsabilidade social e boas práticas de governança pode ser incorporada às campanhas de marketing. Esse é um recurso valioso, especialmente para se diferenciar da concorrência.
\n\n\n\nAlém disso, dentre outros aspectos vantajosos, a adesão às estratégias de ESG pode contribuir para atrair novos investidores e parceiros que valorizam a responsabilidade corporativa.
\n\n\n\nO marketing para o segmento industrial é bastante complexo, mas isso não pode ser motivo para os afastar. Mais do que nunca, chegou a hora da indústria investir ao máximo em digitalização e inovação em suas estratégias de marketing.
\n\n\n\nPara continuar lendo sobre o assunto, navegue pelos outros artigos do blog da Beatz.
\n\n\n\nSem sombra de dúvidas, um dos recursos mais importantes de qualquer empresa, são os seus colaboradores. Isso significa que o cuidado na hora de definir as contratações é imprescindível. Mas, não podemos esquecer das dúvidas que podem surgir nesse processo, afinal, optar por um prestador de serviço na folha de pagamento é vantajoso?
\n\n\n\nA depender da demanda, essa pode ser uma boa escolha para a sua empresa. Mas, antes de bater o martelo, precisamos compreender os impactos que essa escolha pode gerar para o seu negócio.
\n\n\n\nPor isso, reunimos os especialistas da Lógica Assessoria Contábil, para revelar todos os segredos por trás desse tipo de contratação. Se você tem dúvidas sobre o assunto, chegou o momento de sanar todas elas. Aproveite!
\n\n\n\nUm prestador de serviço é um profissional autônomo, empresa (MEI) ou pessoa que oferece habilidades especializadas, conhecimentos técnicos ou trabalho em troca de remuneração. Em termos simples, eles fornecem serviços em vez de produtos tangíveis.
\n\n\n\nConfira o que dizem as nossas especialistas, Rafaela e Daniele Sieg!
\n\n\n\nMídia incorporada: https://youtu.be/FBr81S86AZI?si=9VXoJcwCe1Io3wNm
\n\n\n\nDessa forma, os prestadores de serviços desempenham um papel vital em diversas áreas da economia, oferecendo uma ampla variedade de serviços que podem incluir consultoria, assessoria, manutenção, reparo, entretenimento, saúde, educação, e muitos outros.
\n\n\n\nA natureza específica dos serviços prestados pode variar amplamente, dependendo da especialização e do campo de atuação do prestador. Mas, não podemos negar que nos últimos tempos, eles podem ser encontrados em diversas áreas.
\n\n\n\nIsso porque, o prestador de serviço geralmente atua de maneira independente, embora também possa estar vinculado a uma empresa ou organização. Eles oferecem suas habilidades e conhecimentos para atender às necessidades específicas dos clientes, seja em projetos pontuais ou em contratos de longo prazo.
\n\n\n\nAlém disso, a relação entre o prestador de serviço e o cliente é baseada em um acordo contratual, onde são estabelecidos os termos, condições e remuneração pelos serviços prestados. Essa interação muitas vezes requer uma comunicação clara e eficaz para garantir que as expectativas de ambas as partes sejam atendidas.
\n\n\n\nAo analisar os dois modelos de trabalho, é possível identificar prós e contras entre os tipos de contratação. Mas, já podemos adiantar que a principal diferença entre um prestador de serviços autônomo e um Microempreendedor Individual (MEI) está relacionada ao enquadramento legal e às obrigações tributárias.
\n\n\n\nIMAGEM AQUI
\n\n\n\nComeçando pelo prestador de serviços autônomo, podemos dizer que esse modelo de contratação se refere a um profissional independente que oferece serviços de forma individual, sem vínculo empregatício com uma empresa.
\n\n\n\nDesse modo, o prestador autônomo pode estar sujeito ao Imposto de Renda Pessoa Física (IRPF) e ao recolhimento de contribuições previdenciárias, geralmente por meio do Carnê-Leão (para o IRPF) e da Contribuição Individual ao INSS.
\n\n\n\nAlém dos impostos, o prestador autônomo deve cumprir outras obrigações, como o registro de suas atividades e o pagamento das contribuições previdenciárias para garantir benefícios como a aposentadoria.
\n\n\n\nEntretanto, devido aos problemas com implicações trabalhistas, essa acaba não sendo uma opção vantajosa para contratações. Mas, é importante destacar que tudo deve ser acordado previamente.
\n\n\n\nAlém disso, ao contratar um prestador de serviço autônomo, você conta com maior flexibilidade dos profissionais, bem como, maior variedade de serviços nessa categoria.
\n\n\n\nJá o MEI, ou Microempreendedor Individual, é uma categoria jurídica criada para formalizar pequenos empresários, incluindo prestadores de serviços. Dessa forma, pode ser uma opção para quem fatura até 81 mil anualmente e atua em atividades permitidas pelo programa.
\n\n\n\nAo contrário do que vimos com o prestador de serviço autônomo, o MEI tem um regime tributário simplificado, pagando um valor fixo mensal que engloba Imposto sobre Serviços (ISS), Imposto sobre Circulação de Mercadorias e Serviços (ICMS) e contribuições previdenciárias. Além disso, é importante ressaltar que esse valor varia conforme a atividade exercida.
\n\n\n\nO MEI possui obrigações simplificadas em comparação com outras formas de empresas. Além do pagamento mensal, é necessário fazer uma declaração anual de faturamento, e em alguns casos, emitir notas fiscais.
\n\n\n\nPara as empresas, a facilidade de contratação menos burocrática do MEI, torna-se um dos principais atrativos desse modelo de trabalho. Além disso, existe a simplificação tributária e, também, a possibilidade de emissão de notas fiscais, que torna ainda mais segura a relação entre prestador de serviço e contratante.
\n\n\n\nAmbos os modelos oferecem vantagens e desvantagens, e a escolha entre um prestador autônomo ou um MEI dependerá das características específicas da atividade, do faturamento anual, e das preferências e necessidades da empresa. Entretanto, é sempre aconselhável buscar orientação contábil para tomar decisões informadas e garantir o cumprimento das obrigações legais.
\n\n\n\nPor mais de trinta anos, solidificamos nossa presença no mercado, contando com uma vasta base de clientes ativos, superando a marca de 1.200. Buscamos nos destacar como referência, guiando nossas ações pelos princípios da ética e respeito em relação a colaboradores, clientes e fornecedores.
\n\n\n\nQuer fazer parte desse avanço? Entre em contato agora mesmo e descubra como podemos revolucionar a administração do seu negócio.
\n', '', '', 'draft', 'closed', 'open', '', '', '', '', '2023-12-14 16:27:38', '2023-12-14 19:27:38', '', 0, 'https://beatz.com.br/?p=9673', 0, 'post', '', 0), (9676, 46, '2023-12-19 13:53:50', '0000-00-00 00:00:00', '\nCertamente, liderança é um tema muito complexo e relevante em se tratando de gestão de equipes, especialmente visando torná-las mais produtivas ao mesmo tempo em que se constrói um ambiente de trabalho agradável. Compreender os estilos de liderança pode ser uma solução.
\n\n\n\nNo entanto, identificar seu estilo de liderança envolve reflexão sobre valores, sua própria personalidade, preferências na tomada de decisão, prazo das metas, além de estilo de trabalho da equipe, cultura organizacional, entre muitos outros fatores. Em outras palavras, não certo ou errado.
\n\n\n\nDe fato, como líder, o autoconhecimento é fundamental para tornar o processo de liderança eficaz. Afinal, isso te ajuda a compreender como você pode se comunicar melhor com sua equipe. Assim, é possível estabelecer uma visão alinhada com seus liderados.
\n\n\n\nPor isso, a ideia de que o papel do líder é apenas comandar está ultrapassada. Há décadas, estudos sobre teorias de liderança já demonstraram que, idealmente, os líderes devem lançar mão uma variedade de habilidades e comportamentos para se adequar às necessidades de cada situação.
\n\n\n\nIndependente do estilo de liderança mobilizado em determinada circunstância, é preciso gerir com autenticidade, compaixão e inclusão, além de ter como objetivo promover motivação dos funcionários. Os líderes devem compreender suas próprias forças e fraquezas, além de conhecer sua equipe em profundidade, capacitando-se para gerenciar de forma eficiente e agradável.
\n\n\n\nA teoria dos tipos de liderança é um importante tópico de pesquisa e debate tanto entre pesquisadores do campo da psicologia quanto aqueles voltados para a administração e negócios. Isso mostra como esse é um campo complexo e interdisciplinar, com uma longa história de pesquisa.
\n\n\n\nUm dos principais pensadores que se debruçou sobre esse assunto foi o psicólogo social alemão Kurt Lewin, considerado um dos fundadores da teoria da liderança. O que compreendemos hoje como teoria dos tipos de liderança tem origem em um estudo da década de 1930. A partir de um estudo com um grupo de crianças, Lewin e sua equipe identificaram três principais estilos de liderança: autocrático, democrático e laissez-faire.
\n\n\n\nSegundo eles, o líder autocrático tende a tomar todas as decisões, dando instruções específicas aos seguidores. Do outro lado do espectro, têm-se o democrático, estilo no qual o líder compartilha as decisões com os seguidores e incentiva sua participação. Por fim, o laissez-faire dá aos seguidores liberdade para tomar suas próprias decisões.
\n\n\n\nLewin argumentou que não existe um estilo de liderança perfeito. Na verdade, a eficiência da forma como um líder atua depende da situação em que se está inserido. Afinal, o estilo autocrático pode ser ideal em situações de urgência, enquanto o laissez-faire pode ser empregado ao ter seguidores experientes e um ambiente que demanda inovação.
\n\n\n\nSem dúvidas, os estudos sobre os estilos de liderança de Lewin tiveram impacto significativo no campo da gestão e negócios. Isso porque, ele contribuiu para a popularização da ideia de que não existe apenas um tipo de líder, mas na realidade, cada situação (ou negócio) demanda uma abordagem diferente. Assim, considera-se que os líderes precisam adotar uma abordagem mais flexível, adaptando-se conforme as circunstâncias.
\n\n\n\nEmbora Lewin seja considerado um dos pioneiros nos estudos sobre liderança, outros pensadores também contribuíram para o desenvolvimento e aprofundamento das teorias da área. Alguns dos nomes mais relevantes são:
\n\n\n\nCertamente, ao longo dos anos, o campo da liderança teve um desenvolvimento exponencial, o que também contribuiu para um significativo avanço das estratégias de gestão. Inclusive, este campo está tão desenvolvido que, atualmente, existem mais de 10 estilos de liderança categorizados. Além disso, gestores de diversos segmentos já compreendem a importância de escolher um estilo que se alinhe às suas habilidades com as necessidades da equipe.
\n\n\n\nDessa forma, assim como Lewin já defendia há mais de 8 décadas, os líderes devem conciliar as suas características pessoais com as circunstâncias em que estão inseridos, adaptando-se às situações ao assumir determinado estilo. Afinal, todos os estilos apresentam vantagens e desvantagens, e essa categorização não se trata de uma fórmula, mas sim, de uma orientação que ajuda no processo de gestão de pessoas.
\n\n\n\n![\"Estrada](\"https://beatz.com.br/wp-content/uploads/2023/12/Blog-01-MEIO-2.png\" "\\"Estrada")
Há pouco, mencionei que existem muitos estilos de liderança e, é bem possível que neste exato momento alguém esteja desenvolvendo um novo. Mesmo assim, é fundamental compreender os principais e mais consolidados, que servem como base para uma gestão de equipes mais eficaz.
\n\n\n\nA seguir, confira os 8 estilos de liderança mais importantes na atualidade.
\n\n\n\nO líder tem controle completo do processo de tomada de decisão. Pode ser eficaz em situações de urgência ou de decisões rotineiras. Por outro lado, pode limitar processos criativos dos liderados.
\n\n\n\nMenos rígida que a autocrática, porém, esses líderes impõem regulamentos e hierarquias estritas nos processos e tomadas de decisão. Geralmente, são eficientes em ambientes que demandam segurança redobrada.
\n\n\n\nEstá do outro lado do espectro dos autocráticos ou burocráticos. Os líderes democráticos incentivam a participação da equipe nos processos e tomadas de decisão. É uma abordagem comum em ambientes criativos, especialmente quando não requerem decisões urgentes.
\n\n\n\nTambém conhecida como liderança liberal, os Laissez-Faire adotam uma abordagem de \"não interferência\", ou seja, permitem que os funcionários assumam responsabilidades na tomada de decisão, embora ainda definam expectativas e monitorem o desempenho. É especialmente empregada quando os subordinados são experientes e existe muita confiança neles.
\n\n\n\nOs líderes de serviço compartilham a tomada de decisão com seus subordinados, podendo direcionar a organização com base nos interesses da equipe. Ou seja, a carga de responsabilidade do processo é compartilhada. Assim, essa característica torna esse estilo interessante para organizações humanitárias ou em equipes que precisam desenvolver maior diversidade e inclusão.
\n\n\n\nA liderança transacional utiliza um sistema de recompensa para motivar os funcionários. Na verdade, a ideia é mostrar que cada atitude gera uma consequência, conduzindo a equipe a desejar os bons resultados. Geralmente, é empregada em organizações ou setores com tradição em desenvolver motivação por recompensas, como as relacionadas a vendas.
\n\n\n\nNos últimos anos, esse foi um dos estilos mais defendidos. Tendo James MacGregor Burns como pioneiro, a liderança transformacional envolve o uso da energia inspiradora e a personalidade dos líderes para criar um ambiente engajado. Sua premissa é motivar as equipes a construirem confiança e responsabilidade. Assim, ela é especialmente útil em organizações com subordinados que prosperam em ambientes mais interativos.
\n\n\n\nA situacional contempla uma variedade de estilos outros de liderança, modificando sua abordagem com base nas necessidades de seus funcionários e do ambiente. Pode-se considerá-la como uma abordagem coringa para a maioria das organizações, afinal, a versatilidade na liderança é uma recomendação de especialistas na área.
\n\n\n\nNão há dúvidas que os líderes são fundamentais para o desenvolvimento e sucesso do processo produtivo das organizações e suas equipes. Afinal, dos ambientes mais tradicionais aos mais inovadores, o trabalho em equipe demanda responsáveis por direcionar, apoiar, fornecer feedback e encorajamento. Para isso, os líderes precisam de uma variedade de habilidades.
\n\n\n\nAssim, embora cada líder tenha um estilo natural – relacionados com suas experiências prévias e personalidade – com o qual se sente mais confortável, também precisa-se reconhecer que os estilos de liderança categorizados podem ajudar a gerir equipes de forma mais eficaz e preparada para diversas situações.
\n\n\n\nLembro que não há um estilo de liderança universalmente ideal e cada estilo possui vantagens e desvantagens, com eficácia intimamente ligada ao contexto em que ele é aplicado. Assim, para selecionar um estilo de liderança, recomenda-se que o líder considere:
\n\n\n\nIdentifique suas próprias preferências, valores e habilidades. Nada adianta forçar um comportamento que não faz sentido para a sua personalidade.
\n\n\n\nCada cenário demanda diferentes abordagens. Como comentado anteriormente, um estilo autocrático pode ser útil em emergências, enquanto a liderança democrática pode ser mais eficaz em ambientes criativos.
\n\n\n\nAfinal, não se trata de adotar um único estilo, mas de ser capaz de adaptar-se às demandas em constante mudança. Isso explica a importância da liderança situacional.
\n\n\n\nConsidere como cada estilo afetará a motivação, engajamento e desempenho dos colaboradores.
\n\n\n\nLembre-se: o sucesso dos negócios da complexa dinâmica social contemporânea depende de líderes comprometidos com o pensamento inovador, e que também é papel dos gestores a retenção de talentos. Além disso, devem desenvolver seus próprios softskills, atuando como um exemplo para seus liderados.
\n\n\n\n\n\n\n\n
Os oito estilos de liderança mencionados ao longo deste texto oferecem uma ampla gama de abordagens, desde a liderança autocrática até a situacional. Cada um tem suas características distintas e aplicações apropriadas. Assim, para selecionar o estilo mais adequado, é necessário analisar criteriosamente a situação, a dinâmica da equipe, a urgência das decisões e a cultura organizacional.
\n\n\n\nSe este texto foi relevante para você, tenho certeza que também se beneficiará dos outros conteúdos publicados no blog da Beatz. Além disso, nos acompanhe nas redes sociais, porque lá também publicamos uma diversidade de conteúdos que podem contribuir para o sucesso do seu negócio.
\n', '8 estilos de liderança: descubra qual é o seu', 'Compreender os estilos de liderança pode ser uma solução para o desenvolvimento de equipes motivadas e produtivas', 'draft', 'closed', 'open', '', '8-estilos-de-lideranca-descubra-qual-e-o-seu', '', '', '2023-12-19 13:53:50', '2023-12-19 16:53:50', '', 0, 'https://beatz.com.br/?p=9676', 0, 'post', '', 0), (9681, 46, '2024-01-11 10:52:01', '0000-00-00 00:00:00', '\nA estratégia do oceano azul é um conceito de negócios que ganhou fama com o lançamento do livro de mesmo nome. Embora complexa, a estratégia pode ser resumida pela preconização da busca por novos espaços inexplorados, onde a concorrência é irrelevante, ou melhor, os \"oceanos azuis\". Em contrapartida, tem-se os \"oceanos vermelhos\" que representam os mercados saturados pela competição.
\n\n\n\nPropondo uma visão disruptiva para repensar os negócios, a obra foi escrita por Renée Mauborgne e W. Chan Kim em 2005, após uma década de pesquisas em 150 empresas. Em menos de 20 anos, tornou-se um livro clássico em se tratando de estratégias de marketing e negócios. E não poderia ser diferente, afinal, ganhou edições traduzidas em 43 idiomas e milhões de cópias.
\n\n\n\nSem dúvidas, a estratégia do oceano azul é uma teoria que deveria estar na ponta da língua dos líderes de negócios dos mais diversos setores do mercado. Por isso, continue a leitura e conheça mais detalhes sobre ela.
\n\n\n\nO cerne da estratégia envolve ir além do comum. Isso significa reconstruir barreiras de mercado, superar a demanda existente, formular estratégias sequenciais e superar obstáculos organizacionais. Dessa forma, o conceito encoraja a inovação nos modelos de negócio, especialmente através da curva de valor. Trata-se de um chamamento a uma nova abordagem para o planejamento estratégico.
\n\n\n\nComo toda proposta inovadora, a estratégia do oceano azul recebeu muitas críticas. Há quem diga que ela pode ser utópica e até mesmo se distanciar da realidade, afinal, alcançar o tão almejado oceano azul é uma conquista rara. Exemplos de cases de sucesso são a Apple, gigante da tecnologia, e o Cirque du Soleil, circo canadense aclamado mundialmente.
\n\n\n\nPor outro lado, considerando especialmente a complexidade do mercado atual, é inegável que a estratégia do oceano azul revela a necessidade de desenvolver um modelo interessante para repensar negócios, estimulando a criatividade e a inovação.
\n\n\n\nA estratégia do Oceano Azul tem um objetivo claro: tornar a concorrência irrelevante e criar novos mercados. Assim, deve-se compreender a diferença entre o Oceano Vermelho (mercados competitivos com players estabelecidos) e o Oceano Azul (mercados inovadores com oportunidades não exploradas) para desenvolver estratégias favoráveis ao seu negócio.
\n\n\n\nEm outras palavras, os autores propõem a criação de novos mercados, onde a competição é irrelevante, ao invés de competir em um mercado saturado. Essa seria uma forma de evitar a competição direta, trabalhando em um ambiente (em teoria), sem concorrentes.
\n\n\n\n![\"fotografia](\"https://beatz.com.br/wp-content/uploads/2023/12/Blog-02-MEIO-1.png\" "\\"Fotografia")
Quando se fala em tornar a “concorrência irrelevante”, a premissa do oceano azul defende a alta diferenciação. Isso significa que, ao invés de vencer os concorrentes por meio do preço baixo, deve-se aumentar o valor agregado enquanto se diminuem os custos de produção.
\n\n\n\nPara realizar isso, recomenda-se usar uma ferramenta batizada pelos autores de Modelo das Quatro Ações. Por meio desse modelo deve-se identificar o que pode ser reduzido, minimizado, eliminado e elevado para, assim, diminuir os custos sem prejudicar o valor agregado do cliente.
\n\n\n\nAinda assim, um dos aspectos mais importantes do conteúdo presente na obra diz respeito às técnicas para se posicionar um negócio no mercado \"Oceano Azul,\" diferenciando-o dos concorrentes que focam no mercado \"Oceano Vermelho.\"
\n\n\n\nNeste sentido, de forma mais aprofundada, pode-se considerar as recomendações citadas a seguir.
\n\n\n\nAnalise setores e nichos onde a concorrência é mínima ou inexistente no seu mercado. Além disso, compreenda as necessidades dos clientes que ainda não estão sendo atendidas pelo mercado atual.
\n\n\n\nComo já dito, o valor agregado é primordial nesta estratégia, por isso, explore novas tecnologias, processos ou abordagens. Desenvolvendo, assim, produtos e serviços que sejam inovadores, oferecendo ao cliente uma experiência única.
\n\n\n\nEsqueça os limites convencionais de seu setor. Insira em seus processos cotidianos novas possibilidades e abordagens para alcançar novos mercados.
\n\n\n\nConcentre-se em satisfazer necessidades dos consumidores que ainda não foram consideradas pelos competidores, oferecendo soluções para superar as expectativas dos clientes de forma única.
\n\n\n\nDesenvolva um posicionamento único e difícil de ser copiado pelos concorrentes. Em outras palavras, branding é a lei. Encontre maneiras de se destacar no mercado, seja por preço, qualidade, conveniência, personalidade do negócio, entre outros aspectos que considere relevante.
\n\n\n\nNão é raro ter gaps no plano de negócios, que possam estar consumindo recursos sem necessidade. Por isso, revise os gastos da sua empresa, considerando estratégias que permitam a redução de custos sem comprometer a qualidade ou o valor agregado. Encontre maneiras de otimizar processos e recursos para maximizar a eficiência.
\n\n\n\nTodo esse trabalho não pode ficar escondido. Por isso, comunique claramente os benefícios exclusivos e o valor que seu negócio é capaz de oferecer. Neste sentido, o branding também assume o foco. Afinal, a construção de uma marca sólida e uma proposta de valor única só dependem de boas estratégias de comunicação.
\n\n\n\nEm resumo, “A Estratégia do Oceano Azul”, embora seja um livro do início dos anos 2000, é um guia para empresas que buscam criar, inovar e se diferenciar, desenvolvendo propostas únicas e criando seu próprio mercado. Tudo isso para evitar os perigosos tubarões dos “oceanos vermelhos” e nadar de braçadas nas águas calmas dos \"oceanos azuis\".
\n\n\n\nÉ preciso reconhecer: essa não é tarefa fácil. Ela exige uma abordagem estratégica com foco em inovação, bem como, estudos detalhados sobre as necessidades dos clientes, para se entregar valor diferenciado. É um processo desafiador, mas que considerando a intensa competitividade, saturação e complexidade do mercado atual, pode resultar em sucesso financeiro e organizacional.
\n\n\n\nQuer saber mais sobre marketing e negócios? Então acesse o blog da Beatz e navegue por nossos outros conteúdos!
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16:53:28', '', 'Montanhas com neve', '', 'inherit', 'closed', 'closed', '', 'blog-01-topo', '', '', '2024-01-18 14:35:08', '2024-01-18 17:35:08', '', 9676, 'https://beatz.com.br/wp-content/uploads/2023/12/Blog-01-TOPO.png', 0, 'attachment', 'image/png', 0), (9749, 25, '2024-01-15 17:27:31', '2024-01-15 20:27:31', '\"MP3\". Lançado: 2024.', 'MP3', '', 'inherit', 'closed', 'closed', '', 'mp3-31', '', '', '2024-01-15 17:28:15', '2024-01-15 20:28:15', '', 9647, 'https://beatz.com.br/wp-content/uploads/2023/12/MP3-2.mp3', 0, 'attachment', 'audio/mpeg', 0), (9753, 13, '2024-01-18 10:16:39', '2024-01-18 13:16:39', '', 'Trafego', '', 'inherit', 'closed', 'closed', '', 'topo-37', '', '', '2024-01-18 14:35:08', '2024-01-18 17:35:08', '', 9650, 'https://beatz.com.br/wp-content/uploads/2024/01/TOPO.png', 0, 'attachment', 'image/png', 0), (9755, 13, '2024-01-18 10:17:14', '2024-01-18 13:17:14', '', 'MEIO', '', 'inherit', 'closed', 'closed', '', 'meio-25', '', '', '2024-01-18 14:35:08', '2024-01-18 17:35:08', '', 9650, 'https://beatz.com.br/wp-content/uploads/2024/01/MEIO.png', 0, 'attachment', 'image/png', 0), (9756, 13, '2024-01-18 10:18:09', '2024-01-18 13:18:09', '', 'MEIO-copiar', '', 'inherit', 'closed', 'closed', '', 'meio-copiar', '', '', '2024-01-18 14:35:08', '2024-01-18 17:35:08', '', 9650, 'https://beatz.com.br/wp-content/uploads/2024/01/MEIO-copiar.png', 0, 'attachment', 'image/png', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (9764, 6, '2024-01-18 15:33:52', '2024-01-18 18:33:52', 'Credibilidade\nUtilizam os canais de comunicação comuns há bastante tempo. Isso faz com que eles transmitam mais credibilidade às ações. Principalmente na era das “fake news”, que circulam no âmbito digital.
Maior alcance\nApesar da internet estar presente em quase todos os cantos do mundo e transmitir informações com uma velocidade singular, os meios tradicionais ainda oferecem um alcance de público muito grande. Isso porque, no Brasil ainda há pessoas que não possuem acesso à internet, ou realmente preferem os meios tradicionais.
Relacionamento mais íntimo com o cliente\nOs canais digitais são conhecidos por sua capacidade de proporcionar união e relacionamento entre marcas e pessoas, de forma bastante eficiente. Ainda assim, mesmo no Marketing Off-line é possível estar perto do seu público, ter um contato direto com ele e entender as dores que o atingem.
Para criar uma campanha off-line efetiva, é preciso seguir algumas etapas, como:
Definir o objetivo da campanha: todo planejamento precisa de um objetivo, seja ele de marketing, financeiro ou de campanha. Afinal, ter um objetivo bem definido ajudará muito nos esforços, montagem de equipe e execução do projeto, além de facilitar a verificação do ROI (retorno de investimento).
Conheça a sua persona: conhecer a persona é sempre essencial para qualquer ação, seja ela on-line ou off-line. Dessa forma, isto vai definir pontos muito importantes, como: o visual da campanha, os meios a serem usados e o tom de voz.
Escolha do canal: esta etapa, é quando levamos em consideração onde a persona está, quais são os seus hábitos, o que ela consome, para conseguir escolher o melhor veículo para a campanha.
Análise e mensuração dos resultados: mensurar os resultados é uma constante em muitas ações de marketing. Afinal, é a partir deles que sabemos se atingimos os objetivos da campanha e ainda adquirimos dados valiosos, que podemos usar em campanhas futuras.
Segmento de clientes é a divisão do público de uma empresa, considerando características geográficas, demográficas, psicográficas e comportamentais
Existem diversas maneiras de segmentar os clientes a fim de conhecê-los melhor. O processo pode começar com uma análise de mercado, para se obter um conhecimento mais profundo sobre os negócios da empresa.
Um dos pilares do marketing digital. Isso porque, um dos benefícios que a internet nos proporcionou foi a possibilidade de selecionar quem irá receber determinada peça publicitária
Em se tratando de marketing data driven, você pode ter certeza que a Beatz é expert. Todas as estratégias e técnicas de segmentação de clientes que citei ao longo deste texto, é a base do nosso trabalho, especialmente nos planejamentos de tráfego pago.
Compreendemos a importância de delimitar o segmento de clientes a partir dos objetivos de cada um de nossos clientes e, assim, realizamos estratégias personalizadas
Embora a segmentação já seja um procedimento que traz muitos benefícios, também realizamos otimizações periódicas de todas as campanhas, garantindo sempre o melhor resultado possível.
Acesse nossa página de cases e descubra tudo o que a metodologia da Beatz é capaz resultar. Você também pode entrar em contato com a nossa equipe de especialistas e saber como podemos potencializar o desempenho da sua empresa.
Para o processo de cidadania italiana via judicial, os documentos necessários são semelhantes àqueles usados em outras vias processuais. Ou seja, utilizam-se as certidões de nascimento e casamento de todos que estão na linhagem, desde Dante Causa/Italiano Nato até os requerentes, além da certidão negativa de naturalização.
\n\n\n\nO italiano naturalizado não transfere a cidadania italiana, e o descendente naturalizado italiano só poderá transferir a cidadania para o cônjuge com o qual estiver casado por 03 (três) anos, devendo este realizar uma prova de proficiência em italiano no nível avançado para adquirir a cidadania pelo matrimônio.
\n\n\n\nOs descendentes recebem a cidadania italiana sem limite de gerações, mas é imprescindível encontrar a certidão de nascimento do italiano(a) nato(a) para solicitar a cidadania. Inclusive, o processo de cidadania italiana é cheio de particularidades; portanto, o ideal é analisar cada caso individualmente.
\n\n\n\nAssim, pela via judicial, nossos advogados conseguem verificar todas as irregularidades do processo e corrigi-las antes do protocolo do processo judicial, garantindo o provimento do processo pelo juiz responsável. Algumas regiões da Itália não concedem o direito à cidadania italiana devido às divisões territoriais ocorridas ao longo dos anos.
\n\n\n\nSó será possível analisar o processo mediante a apresentação de todas as certidões de nascimento e casamento. Portanto, caso a família não possua a certidão de nascimento do ascendente italiano(a), primeiro a solicitaremos e, ao recebê-la, analisaremos se há necessidade de retificação dos registros civis dos descendentes.
\n\n\n\nRealizamos a restauração de registro civil de casamento e nascimento, caso as certidões sejam indispensáveis para o processo de cidadania italiana. Os filhos até 16 anos podem solicitar o processo junto com os pais, e oferecemos o processo dos menores como cortesia para nossos clientes requerentes maiores de idade.
\n\n\n\nPodemos incluir até 12 membros do mesmo ascendente Dante Causa/Italiano no mesmo processo judicial. Assim, todos os custos processuais e documentais podem ser divididos entre eles, tornando o processo mais acessível a todos os requerentes.
\n\n\n\nFazemos o registro do AIRE para os processos judiciais por nós protocolados e atualizamos os de processos já finalizados por outros profissionais. Porém, ressaltamos que jamais se pode renovar o passaporte italiano sem atualizar o AIRE. Todos os dados de endereço, estado civil e nomes. Além disso, quando modificados por quaisquer motivos, devem ser atualizados no AIRE italiano, sob pena de ter a cidadania cancelada.
\n\n\n\nApós a sentença procedente, enviamos e acompanhamos junto ao Comune Italiano o registro das certidões de nascimento de cada requerente. Quando a Comune emitir o registro da sentença procedente, emitiremos as certidões de nascimento e casamento de todos os solicitantes.
\n\n\n\nEstas serão enviadas para o Brasil, onde faremos o registro do AIRE de cada um dos requerentes. Posteriormente, os requerentes agendarão o passaporte no consulado e aguardarão aproximadamente 01 (um) mês até que ele fique pronto no Brasil ou no país em que o requerente estiver, desde que não haja pendências jurídicas ou migratórias.
\n\n\n\nFazemos sua cidadania italiana sem que precise sair do conforto de sua casa, cuidando de todas as buscas, solicitações, protocolos e registros necessários, do início até a conclusão do processo. Ou seja, profissionais de nosso escritório conduzem o processo, sem a participação de terceiros.
\n', 'Cidadania Italiana', '', 'draft', 'closed', 'open', '', 'cidadania-italiana', '', '', '2024-01-19 11:00:53', '2024-01-19 14:00:53', '', 0, 'https://beatz.com.br/?p=9780', 0, 'post', '', 0), (9783, 45, '2024-01-19 12:07:44', '0000-00-00 00:00:00', '\nA nacionalidade estabelece os vínculos de uma pessoa com um país, determinando seus direitos e deveres, passíveis de alteração ao longo da vida. A cidadania portuguesa, por sua vez, pode ser adquirida desde o nascimento até durante a vida, mas também está sujeita à possibilidade de ser perdida. A legislação em Portugal autoriza que um cidadão detenha outras nacionalidades sem a obrigatoriedade de renunciar à cidadania portuguesa. Contudo, as leis de outros países podem exigir a renúncia à nacionalidade portuguesa para obter a cidadania dessas nações.
\n\n\n\nPara os brasileiros que desejam obter a dupla nacionalidade, é crucial que sua situação esteja em conformidade com a Lei de Nacionalidade Portuguesa, seja por meio de atribuição ou naturalização. Desse modo, a conquista da dupla nacionalidade torna-se uma jornada guiada pelas diretrizes legais, oferecendo uma oportunidade única de estabelecer laços mais estreitos com Portugal.
\n\n\n\nNo âmbito do processo administrativo para solicitação de cidadania portuguesa, qualquer pessoa neta de portugueses possui o direito à cidadania. Contudo, é imperativo que os avós não tenham perdido a nacionalidade portuguesa, e o solicitante não tenha sido condenado a uma pena de prisão de 3 anos ou mais por um crime punível em Portugal. Por isso, realizamos a verificação da certidão negativa de naturalização antes do início do processo.
\n\n\n\nNo caso desta cidadania, é possível pular uma geração, desde que a pessoa entre o português e o solicitante esteja falecida. Essa flexibilidade torna o processo uma opção acessível para todos que buscam a cidadania portuguesa.
\n\n\n\nAs conservatórias de Portugal realizam o procedimento, e, quando acompanhado por um advogado especializado, podem deferi-lo de forma administrativa em até 8 meses. Trata-se de um processo ágil, no qual conduzimos do início ao fim, incluindo as buscas da certidão de nascimento e informações do português diretamente por nossos profissionais em Portugal. Após localizar o português nato ou naturalizado, iniciamos o processo de solicitação da cidadania portuguesa, sem que seja necessário que você saia de casa.
\n\n\n\n\n', 'Cidadania Portuguesa', '', 'draft', 'closed', 'open', '', 'cidadania-portuguesa', '', '', '2024-01-19 12:07:44', '2024-01-19 15:07:44', '', 0, 'https://beatz.com.br/?p=9783', 0, 'post', '', 0), (9787, 22, '2024-01-24 08:32:58', '0000-00-00 00:00:00', '\nEntre as estratégias para o posicionamento de marca, o branded content é um pilar fundamental para uma campanha de marketing bem estruturada. Entretanto, muitas empresas acabam se perdendo nos fundamentos e, principalmente, na aplicação desse tipo de estratégia.
\n\n\n\nMas então, como aproveitar as vantagens que essa estratégia tem para oferecer? E acima de tudo, como começar a investir nesse tipo de estratégia?
\n\n\n\nPara início de conversa, o branded content é peça-chave para a conexão de uma marca ao universo em que ela está inserida. Dessa forma, não podemos deixá-lo de lado. Pelo contrário, é preciso investir em um posicionamento efetivo, que reflita a cultura da marca e, acima de tudo, estenda o seu relacionamento com os clientes.
\n\n\n\nSem mais delongas, vamos ao que interessa. Confira todos os detalhes sobre esse método e a melhor forma de aproveitar as vantagens dessa estratégia em sua empresa.
\n\n\n\nO branded content não é nenhuma novidade entre os profissionais de marketing, e você provavelmente já se deparou com alguns dos conceitos que envolvem essa estratégia. Afinal, ela vem ganhando cada vez mais destaque nos últimos anos, principalmente entre grandes marcas do mercado.
\n\n\n\nMas afinal, o que é branded content?
\n\n\n\nO branded content vai além da publicidade convencional, procurando contar histórias autênticas que envolvem os consumidores. Trata-se de criar conteúdo relevante e valioso, muitas vezes fora do contexto tradicional dos anúncios, mas que ainda incorpora a essência e os valores da marca.
\n\n\n\nTambém conhecido como “conteúdo de marca”, é uma estratégia de marketing que consiste na criação de conteúdo relevante e valioso para o público-alvo, de forma a associá-lo à marca. O objetivo é gerar identificação e engajamento com a marca, além de aumentar o conhecimento e a consideração do público por ela.
\n\n\n\nO branded content pode ser veiculado em diferentes formatos, como: vídeos, artigos, podcasts, e-books, eventos etc. É importante que o conteúdo seja relevante para o público-alvo e que esteja alinhado com os valores e a identidade da marca.
\n\n\n\nDe fato, existem muitas maneiras de aplicar uma estratégia de branded content. Mas, é importante ter em mente os impactos que ela pode causar. Afinal, o conteúdo criado para a sua marca deve ser coerente com os desejos e demandas do seu público.
\n\n\n\nAlguns exemplos de aplicação prática para as estratégias de branded content, são:
\n\n\n\nSabemos que o branded content é uma estratégia eficaz para aumentar o reconhecimento de marca, gerar leads e vendas. Afinal, ela se concentra em gerar conteúdo para tornar o seu público mais engajado. É uma maneira de se comunicar com o público-alvo de forma mais natural e envolvente, e de se diferenciar da concorrência.
\n\n\n\nAqui estão algumas vantagens do branded content:
\n\n\n\nAumento do reconhecimento de marca: o branded content ajuda a tornar a marca mais conhecida e lembrada pelo público.
\n\n\n\nGeração de leads: o branded content pode ser usado para gerar leads qualificados, que são pessoas interessadas nos produtos ou serviços da marca.
\n\n\n\nAumento das vendas: o branded content pode ajudar a aumentar as vendas, pois ajuda a gerar confiança e credibilidade na marca.
\n\n\n\nMelhoria da imagem da marca: o branded content pode ajudar a melhorar a imagem da marca, pois a associa a valores positivos e relevantes para o público.
\n\n\n\nPara que o branded content possa ser eficaz, é importante que seja bem planejado e executado. É primordial definir os objetivos da campanha, o público-alvo, o formato do conteúdo e a estratégia de distribuição.
\n\n\n\nSe você ainda não conhece, chegou o momento de ser apresentado ao melhor podcast sobre gestão empresarial, marketing e vendas. Aproveitando que a nova temporada está começando, o Beatz Podcast é um exemplo perfeito de branded content, pois se baseia em conteúdos úteis para profissionais da área, além de refletir um pouco da nossa cultura. Confira!
\n\n\n\nOutro bom exemplo de estratégia de branded content, é o canal criado pela marca de refrigerante Guaraná Antárctica. O canal Coisa Nossa conta com mais de 2 milhões de inscritos no YouTube e foca na produção de conteúdo humorístico dedicado ao público jovem.
\n\n\n\nAlém disso, a marca atua na produção de conteúdo para redes sociais como TikTok e Instagram.
\n\n\n\nÉ impossível você nunca ter visto uma campanha dessa marca, principalmente quando falamos da época de Natal. Isso porque, a marca conta com um grande enfoque na produção de conteúdos sentimentais e que promovam a união do público para consumir o produto principal.
\n\n\n\nDesse modo, gerando um ambiente e, principalmente, uma história própria por trás da bebida que está na memória de tantas pessoas ao redor do mundo.
\n\n\n\nEm uma campanha muito especial na Índia, a marca automotiva Volvo, através de uma pesquisa feita em determinadas regiões, desenvolveu uma campanha de produção de conteúdo voltado para os dados coletados a respeito da segurança das mulheres da região. Assim, promovendo conscientização e incentivando a mudança no local.
\n\n\n\nPor fim, mas não menos importante, a marca Red Bull é um outro grande exemplo de branded content. Isso porque, a empresa com grande público voltado ao consumo de conteúdo esportivo, volta a sua atenção ao investimento em competições, e também na organização dos seus próprios eventos esportivos.
\n\n\n\nDesse modo, se tornando referência e uma boa opção para aqueles que gostam de consumir esse tipo de conteúdo.
\n\n\n\nMas, e você? Conhece algum outro exemplo de branded content?
\n\n\n\nSe quiser se aprofundar mais no assunto, nossas redes sociais e os episódios do Beatz Podcast podem te ajudar nessa missão! Acesse agora mesmo e aproveite a nova temporada que está só começando!
\n', '5 exemplos de branded content para se inspirar ', 'Confira todos os detalhes que você precisa saber para alavancar a sua marca e engajar o seu público-alvo ', 'draft', 'closed', 'open', '', 'tudo-sobre-branded-content', '', '', '2024-01-24 08:32:58', '2024-01-24 11:32:58', '', 0, 'https://beatz.com.br/?p=9787', 0, 'post', '', 0), (9788, 22, '2024-01-23 11:40:34', '2024-01-23 14:40:34', '', 'image', '', 'inherit', '', 'closed', '', 'image-37', '', '', '2024-01-23 11:40:34', '2024-01-23 14:40:34', '', 9787, 'https://beatz.com.br/wp-content/uploads/2024/01/image.jpeg', 0, 'attachment', 'image/jpeg', 0), (9789, 22, '2024-01-23 11:40:34', '2024-01-23 14:40:34', '', 'image-1', '', 'inherit', '', 'closed', '', 'image-1-5', '', '', '2024-01-23 11:40:34', '2024-01-23 14:40:34', '', 9787, 'https://beatz.com.br/wp-content/uploads/2024/01/image-1.jpeg', 0, 'attachment', 'image/jpeg', 0), (9790, 22, '2024-01-23 11:40:34', '2024-01-23 14:40:34', '', 'image-2', '', 'inherit', '', 'closed', '', 'image-2-3', '', '', '2024-01-23 11:40:34', '2024-01-23 14:40:34', '', 9787, 'https://beatz.com.br/wp-content/uploads/2024/01/image-2.jpeg', 0, 'attachment', 'image/jpeg', 0), (9791, 22, '2024-01-23 11:40:34', '2024-01-23 14:40:34', '', 'image-3', '', 'inherit', '', 'closed', '', 'image-3-2', '', '', '2024-01-23 11:40:34', '2024-01-23 14:40:34', '', 9787, 'https://beatz.com.br/wp-content/uploads/2024/01/image-3.jpeg', 0, 'attachment', 'image/jpeg', 0), (9802, 45, '2024-01-24 10:44:24', '0000-00-00 00:00:00', '\nA \'Lei dos Netos\' na Espanha entrou em vigor em outubro de 2022, permitindo que filhos e netos de espanhóis que migraram durante a Guerra Civil e a ditadura franquista obtenham a cidadania espanhola. Essa legislação simplifica o processo de reconhecimento da cidadania para descendentes espanhóis nascidos no exterior, incluindo brasileiros.
\n\n\n\nAlém disso, especialistas argentinos afirmam que a lei se promulgou com o intuito de reparar os danos causados às vítimas da Guerra Civil Espanhola (1936 – 1939) e do regime militar de Franco (1936 – 1975). Atualmente, a Lei da Memória Democrática beneficia três categorias de indivíduos:
\n\n\n\nNascidos no exterior
\n\n\n\nA legislação atual ou a de 2007 reconheceu a nacionalidade dos espanhóis.
\n\n\n\nFilhos de mulheres espanholas
\n\n\n\nNascidos no exterior de mulheres espanholas que perderam a nacionalidade por se casarem com estrangeiros antes da promulgação da Constituição de 1978.
\n\n\n\nFilhos maiores de 21 anos
\n\n\n\nEspanhóis cuja nacionalidade foi reconhecida pela legislação atual ou pela de 2007.
\n\n\n\nDe modo geral, a lei beneficiou muitas pessoas, especialmente aquelas que estão em busca da dupla nacionalidade. Assim, proporcionou uma oportunidade para indivíduos expandirem suas conexões culturais e desfrutarem dos benefícios de uma cidadania que promovendo uma maior integração global, bem como aprofundar os laços familiares e históricos.
\n\n\n\nContudo, antes dessa nova legislação, apenas os filhos de espanhóis tinham direito à cidadania espanhola. Em outras palavras, a \'Lei dos Netos\' permanecerá em vigor até outubro de 2024, com a possibilidade de prorrogação.
\n\n\n\nOferecemos suporte abrangente no processo de cidadania espanhola, incluindo a condução de todas as buscas da certidão de nascimento na Espanha.
\n\n\n\nEstamos preparados para enfrentar qualquer eventualidade, assegurando um processo tranquilo para você e todos os seus familiares.
\n\n\n\nPortanto, agora que conhece seus direitos, não hesite em nos contatar para iniciar seu processo de cidadania espanhola com a comodidade que você merece.
\n', 'Cidadania Espanhola', '', 'draft', 'closed', 'open', '', 'cidadania-espanhola', '', '', '2024-01-24 10:44:24', '2024-01-24 13:44:24', '', 0, 'https://beatz.com.br/?p=9802', 0, 'post', '', 0), (9804, 45, '2024-01-25 09:32:47', '0000-00-00 00:00:00', '\nPercebendo o grande potencial desta área, nosso escritório vem por meio desta colocar à disposição, nossos serviços nas áreas de isenções tributárias, respaldados por mais de duas décadas de experiência referente aos direitos dos deficientes.
\n\n\n\nSomos especialistas nas solicitações de cartas de isenções, permitindo a aquisição de veículos novos com desconto, tudo isso sem a necessidade de sair do conforto de sua casa. Contrate nossos serviços com maior comodidade, rapidez e segurança de um serviço prestado com qualidade e ética.
\n\n\n\nQuem concede o benefício da isenção são os governos Estadual e Federal, por meio de leis, decretos e instruções normativas já consolidadas. No entanto, essas informações são pouco divulgadas, haja vista ser de interesse único do contribuinte e não do governo. Desse modo, os impostos de IPI e ICMS se aplicam a carros zero quilômetro, enquanto a isenção de IPVA pode ser solicitada para carros usados, desde que estejam no nome do deficiente quando este for o condutor ou em nome do seu representante legal/condutor em casos de incapacidade intelectual ou física.
\n\n\n\nOs requerentes devem comprovar todas as alegações que fundamentam as isenções tributárias por meio de laudo médico, e, em muitos casos, por exames cinético-funcionais que avaliam a perda de mobilidade e força física.
\n\n\n\nAlém disso, não há uma lista específica de doenças que garantam a isenção; o critério principal é a perda de mobilidade física ou mental para dirigir o veículo, podendo ser parcial ou total.
\n\n\n\nConsidera-se pessoa portadora de deficiência física aquela que apresenta alteração completa ou parcial de um ou mais segmentos do corpo humano. De acordo com o § 4º, I, do Decreto nº 3.298/1999, do Decreto nº 3.298/1999. O diagnóstico inclui condições como:
\n\n\n\nAs mulheres que sofreram mastectômica total ou parcial em virtude do câncer, se adquiriram qualquer tipo de sequela que afete a mobilidade da mesma durante o tratamento, cirurgia ou afins, que impossibilitaria a mesma de conduzir um carro mecânico, podem pleitear o benefício.
\n\n\n\nE ainda são passíveis deterem direito, as pessoas que possuem:
\n\n\n\nEm todos os casos acima, desde que a pessoa tenha perca de mobilidade, ela poderá solicitar esse benefício na compra de um carro. Mas deve haver a análise caso a caso por perito do DETRAN, não bastando apenas possuir a doença.
\n\n\n\nDe acordo com a Lei 8.899/94 e o Decreto 3.691/00 que a regulamenta, pessoas com necessidades especiais e com renda mínima a 01 salário-mínimo, podem viajar de um estado para outro de ônibus, trem ou barco, sem pagar passagem.
\n\n\n\nQuem concede o benefício das isenções é o governo Estadual e Federal. São leis, decretos e instruções normativas, já consolidadas, mas, muito pouco divulgadas, por essa divulgação ser muito interessante somente para o contribuinte e não para o governo.
\n\n\n\nA isenção de IPI somente poderá ser utilizada para carros nacionais ou nacionalizados pelo Mercosul, num valor de até R$200.000,00 (duzentos mil reais), a opção de apenas a isenção de IPI dará o direito a troca por um novo veículo em 03 anos.
\n\n\n\nOs veículos adquiridos com descontos de IPI e ICMS numa mesma aquisição somente poderão ser utilizados novamente após 04 anos.
\n\n\n\nOs veículos, deverão ser zero quilômetro e com valor de mercado até R$120.000,00 (cento e vinte mil reais). O Governo cobrará diretamente na nota fiscal de fábrica a diferença entre o valor limite de isenção total de ICMS, que é de R$ 100.000,00 (cem mil reais), e o preço do carro adquirido, na proporção correspondente ao imposto devido.
\n\n\n\nNo caso da isenção do imposto de IPVA o limite do valor do veículo é de R$120.000,00 (setenta mil reais), mas a isenção total de IPVA é de até R$ 70.000,00 (setenta mil reais), a diferença da cobrança do imposto até o valor do carro adquirido será gerada proporcionalmente na porcentagem de 4%.
\n\n\n\nNão há uma listagem certa de doenças que dão o direito as isenções com 100% de certeza, a lista acima é de doenças que podem entrar baseado no grau da pessoa, tudo deve ser previamente analisado pelo perito médico do DETRAN, que faz esta análise em clínica parceira com o escritório sem nenhum custo.
\n\n\n\nAs pessoas portadoras de deficiências físicas, visuais, mentais severas ou profundas, e autistas têm direito a isenções, desde que estejam impossibilitadas de dirigir. Assim, os menores de idade podem indicar um ou mais condutores, pai, mãe, irmãos, avós, etc.
\n\n\n\nDe acordo com o § 4º, III, do Decreto nº 3.298/1999, é considerada pessoa portadora de deficiência visual:
\n\n\n\nCegueira: acuidade visual igual ou menor que 0,05 no melhor olho, com a melhor correção óptica.
\n\n\n\nBaixa visão: acuidade visual entre 0,3 e 0,05 no melhor olho, com a melhor correção óptica.
\n\n\n\nRestrição do campo visual: casos nos quais a somatória da medida do campo visual em ambos os olhos for igual ou menor que 60%.
\n\n\n\nOcorrência simultânea: situações em que ocorram simultaneamente quaisquer das condições anteriores.
\n\n\n\nEstes critérios estabelecem parâmetros específicos para a identificação e classificação da deficiência visual que permite uma base clara e objetiva para a concessão de isenções e benefícios destinadas a esse grupo.
\n\n\n\nOs portadores de deficiência mental severa ou profunda, ou a condição de autista, serão atestados conforme critérios e requisitos definidos pela Portaria Interministerial SEDII/MS nº 2, de 21 de novembro de 2003
\n\n\n\nA pessoa portadora de deficiência auditiva, possui direito (apenas a carta de isenção de IPI) quando apresentar perda bilateral, parcial ou total, de quarenta e um decibéis (dB) ou mais, aferida por audiograma nas frequências de 500HZ, 1.000HZ, 2.000Hz e 3.000Hz;
\n\n\n\nO cartão DEFIS dá o direito ao deficiente de estacionar nas vagas especiais, inclusive dentro de shoppings e supermercados, devendo ser utilizado no painel do veículo todas as vezes em que for estacionado nas vagas especiais.
\n\n\n\nO adesivo de cadeirante não garante o direito a vaga de deficiente e também não é obrigatório. Pois, somente o Cartão DEFIS garante este direito a vaga especial, já que trata-se de uma autorização do órgão competente para sua expedição.
\n\n\n\nO beneficiário das isenções, sendo condutor e possuindo a Carteira Nacional de Habilitação (CNH), antes de iniciar o processo para adquirir o automóvel com os descontos, o documento deverá ser modificado para Carteira Especial.
\n\n\n\nAlém disso, esta versão da CNH virá com as especificações necessárias que o veículo deve ter no campo \"observações\". Além disso, contamos com parceiros que podem orientar o cliente sobre o processo de obtenção da Carteira Especial.
\n\n\n\nNo caso em que o deficiente não assume a condução do veículo, será necessário obter um laudo específico do SUS ou de uma instituição vinculada a este órgão. Inclusive, contamos com clínicas conveniadas que facilitam a sua obtenção. Isso proporciona uma assessoria completa ao cliente em todas as etapas do processo.
\n\n\n\nOferecemos suporte na obtenção do cartão do idoso, em parceria com os órgãos competentes. Ou seja, sem esse cartão, o veículo não terá permissão para estacionar em vagas reservadas, sujeitando-se a multas, inclusive em estabelecimentos particulares como shoppings e supermercados.
\n\n\n\nNo Brasil, a ANAC estabelece diretrizes e regulamentações, permitem acessibilidade de passageiros com deficiência no transporte aéreo. As companhias aéreas devem oferecer assistência especial, adaptando-se às necessidades individuais. Além de terem programas de descontos para pessoas no espectro autista e seu acompanhante.
\n\n\n\nContudo, sobre os direitos das pessoas com TEA, temos o cartão Ciptea, que trata-se do documento que contém informações de identificação da pessoa com Transtorno do Espectro Autista, contato de emergência e, caso tenha, informações de seu representante legal/cuidador para trazer mais segurança e autonomia para os beneficiários do serviço.
\n\n\n\nÉ um instrumento que visa garantir a atenção integral, o pronto atendimento e a prioridade no atendimento e no acesso aos serviços públicos e privados, em especial nas áreas de saúde, educação e assistência social, mediante a apresentação do documento pelo cidadão.
\n\n\n\nPortanto, se seu plano de saúde não cobre seu tratamento médico hospitalar ou tratamento no caso das crianças que se enquadram no espectro autista, fazemos valer seus direitos.
\n\n\n\nPercebendo o grande potencial desta área, nosso escritório vem por meio desta colocar à sua disposição nossos serviços nas áreas de isenções para compra de veículos, direito junto aos planos de saúde de tratamentos de autistas e outros tratamentos médicos ou cirurgias relacionadas ao que lhe garante a ANS pelo plano de saúde, inclusive todos os direitos que os deficientes e pessoas com necessidades possuem.
\n\n\n\nE ainda temos profissionais que dão assessoria nas áreas do direito tributário, trabalhista, civil, família, previdenciário e internacional. Idealizamos desta forma, o melhor e mais completo atendimento aos nossos clientes, com toda ética e embasamento jurídico na prestação de nossos serviços. Além de sermos um escritório de advocacia especializado em todo processo de para pessoas com deficiência.
\n\n\n\nQuaisquer esclarecimentos ou dúvidas preencha o formulário abaixo para que possamos dar um atendimento personalizado e de qualidade.
\n', 'ISENÇÕES: IPI, ICMS, IPVA, RODÍZIO, DEFIS E CNH Especial', '', 'draft', 'closed', 'open', '', 'isencoes-tributarias', '', '', '2024-01-25 09:32:47', '2024-01-25 12:32:47', '', 0, 'https://beatz.com.br/?p=9804', 0, 'post', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (9827, 46, '2024-01-25 17:59:18', '0000-00-00 00:00:00', '\nÉ bem provável que você já tenha ouvido falar em endomarketing, mesmo que brevemente. Isso porque esse termo ficou bastante popular, especialmente na década de 2010, mas continua importante até hoje.
\n\n\n\nDe forma geral, o endomarketing, também conhecido por marketing interno, é uma abordagem que pode revolucionar a maneira como as equipes veem e vivem as empresas. Como você sabe, colaboradores felizes nos levam a clientes satisfeitos. E clientes satisfeitos nos levam a mais sucesso nos negócios.
\n\n\n\nSe deseja se aprofundar neste assunto, continue a leitura!
\n\n\n\nO termo \"endomarketing\" se origina da junção das palavras \"endógeno\" (interno) e \"marketing\", por isso, pode ser sinônimo de marketing interno. Essa estratégia tem se mostrado fundamental em um mercado competitivo, em que os colaboradores informados e motivados podem ser o diferencial.
\n\n\n\nDe forma geral, o endomarketing é uma estratégia empresarial que busca promover a organização internamente, ou seja, para os seus colaboradores, transformando-os em verdadeiros fãs da marca para a qual trabalham. Afinal, para que os clientes acreditem em nossa marca, o primeiro passo é fazer com que aqueles que a constroem todos os dias também acreditem.
\n\n\n\nEndomarketing é sobre comunicação, motivação e alinhamento. Trata-se de criar uma cultura corporativa que valorize os funcionários, incentivando-os ao crescimento pessoal e profissional dentro da empresa. Isso envolve comunicação clara, cultura corporativa positiva e uma liderança que inspira e reconhece. Quando bem implementado, o endomarketing melhora o clima organizacional, aumenta a produtividade e reduz a rotatividade.
\n\n\n\nA importância do endomarketing nasce da necessidade, especialmente no contexto atual do mercado, de alinhar os objetivos dos colaboradores com os da empresa, criando um ambiente onde todos caminhem na mesma direção, tendo objetivos e valores semelhantes.
\n\n\n\nImplementar efetivamente as estratégias de endomarketing nas empresas não é tarefa fácil. Isso porque, demanda um trabalho integrado entre diferentes setores como Recursos Humanos, Comunicação, Marketing, entre outros. Também pode tomar algum tempo para que se vejam os efeitos de forma consolidada.
\n\n\n\nNo entanto, isso não pode ser motivo para desistir e deixar essa meta “para lá”. Na verdade, deve ser a razão para se iniciar esse processo o quanto antes. A seguir, estão algumas dicas para colocar em prática as estratégias de endomarketing que realmente tragam resultados.
\n\n\n\nMantenha todos alinhados sobre o que ocorre na empresa. Seja sobre os sucessos ou os desafios, comunicação aberta é fundamental para criar confiança e fazer com que todos se sintam parte integrante da empresa.
\n\n\n\nUm \'obrigado\' pode ir longe, mas um programa de reconhecimento bem estruturado vai ainda mais. Celebre as pequenas e grandes vitórias de cada colaborador e faça com que isso se torne uma prática comum em todas as equipes. Mostre a seus colaboradores que o trabalho deles é fundamental e apreciado.
\n\n\n\nInvestir nos colaboradores é investir na empresa. Por isso, proporcione treinamentos, cursos e outras experiências que os capacitem a crescer na empresa, mostrando que você também confia e vê um futuro para eles ali.
\n\n\n\nUm ambiente de trabalho que promove o bem-estar e a colaboração não apenas melhora a produtividade, mas também ajuda a atrair e reter talentos. No entanto, não se trata apenas de construir salas de jogos ou oferecer vouchers para massagens. Sim, isso pode ser interessante, mas antes de mais nada, garanta que os colaboradores sejam gentis uns com os outros e que as lideranças saibam dosar a autoridade do cargo.
\n\n\n\nCriar uma estratégia de endomarketing eficaz pode catalisar uma transformação cultural de uma organização. Afinal, quando os colaboradores são tratados como clientes internos, eles tendem a refletir a imagem da empresa da mesma forma que qualquer cliente externo bem tratado o faria. Cultivando uma imagem positiva, eles se transformam em embaixadores da marca, dentro e fora do local de trabalho. Esta é a forma mais poderosa de publicidade.
\n\n\n\nO endomarketing fortalece o sentimento de pertencimento. Assim, os colaboradores passam a ver a empresa não apenas como o lugar onde trabalham, mas como um espaço onde podem crescer, se desenvolver e contribuir significativamente. Isso se transforma em maior lealdade e uma menor taxa de rotatividade de funcionários, economizando custos significativos com recrutamento e treinamento.
\n\n\n\nQuando a equipe entende as metas da empresa e como seu trabalho contribui para alcançá-las, a motivação e a produtividade aumentam. Dessa forma, os empregados bem informados e alinhados com os objetivos da empresa tendem a se esforçar mais, inovando e buscando continuamente a melhoria dos processos.
\n\n\n\nGeralmente, um programa de endomarketing inclui canais de comunicação eficazes que promovem a transparência e o diálogo aberto. Isso é fundamental, porque ajuda a quebrar barreiras entre departamentos, promovendo uma cultura de colaboração, na qual a partilha de ideias é incentivada e valorizada.
\n\n\n\nNo fim, o cotidiano terá verdadeiramente trabalho em conjunto e em sinergia, tal qual uma colmeia.
\n\n\n\nEm tempos de mudanças intensas na rotina de trabalho em todos os setores do mercado, o endomarketing é a solução que ajuda a manter os colaboradores engajados. Uma comunicação clara durante períodos de transição interna ou incertezas externas pode reduzir a ansiedade e construir uma força de trabalho resiliente e adaptável.
\n\n\n\nEmbora a maioria dos benefícios do endomarketing sejam considerados intangíveis, eles têm um impacto direto nos resultados financeiros da empresa. Afinal, sabe-se que colaboradores engajados e motivados proporcionam melhor atendimento ao cliente, levando ao aumento em sua satisfação, e desenvolvendo uma imagem positiva.
\n\n\n\nPortanto, o endomarketing não é apenas um conjunto de estratégias internas, é o primeiro passo para elevar a cultura corporativa a novos patamares. Ao investir no bem-estar e desenvolvimento dos colaboradores, as empresas estão, na verdade, investindo em cultivar seu próprio sucesso a longo prazo.
\n\n\n\nE aí, você já aplicou alguma dessas estratégias na sua empresa? Compartilhe suas experiências conosco e vamos juntos transformar locais de trabalho em espaços de crescimento.
\n\n\n\nVarey, R.J. (1995), \"Internal marketing: a review and some interdisciplinary research challenges\", International Journal of Service Industry Management, Vol. 6 No. 1, pp. 40-63. https://doi.org/10.1108/09564239510078849
\n\n\n\nVarey, R.J. and Lewis, B.R. (1999), \"A broadened conception of internal marketing\", European Journal of Marketing, Vol. 33 No. 9/10, pp. 926-944. https://doi.org/10.1108/03090569910285869
\n\n\n\nBirck, K., & da Silva Gomes, L. (2013). Endomarketing: como diferencial competitivo. Contribuciones a la Economía, 11(1), 20.
\n', 'Endomarketing, ou melhor, o segredo para equipes engajadas. Entenda o conceito!', '', 'draft', 'closed', 'open', '', 'endomarketing-o-segredo-para-equipes-engajadas', '', '', '2024-01-25 17:59:18', '2024-01-25 20:59:18', '', 0, 'https://beatz.com.br/?p=9827', 0, 'post', '', 0), (9831, 46, '2024-01-25 15:42:23', '0000-00-00 00:00:00', '\nVocê já se perguntou por que algumas empresas, como a Apple ou Google, alcançam um sucesso estrondoso enquanto outras com produtos similares lutam para sobreviver no mercado? Segundo o etnógrafo Simon Sinek, a resposta pode estar numa simples, porém poderosa, ferramenta nomeada por ele de Golden Circle. Segundo sua análise, este conceito não só explica o sucesso de gigantes do mercado, mas também pode ser a chave para você e sua empresa alcançarem uma comunicação e um marketing de impacto.
\n\n\n\nNeste artigo, você irá conferir mais detalhes sobre este conceito que se tornou um pilar fundamental para diversos negócios prosperarem.
\n\n\n\nO Golden Circle é um modelo teórico criado pelo autor e palestrante Simon Sinek, ao final de sua busca para entender por que algumas empresas e líderes inspiram tanto enquanto outros similares não. Sinek percebeu que as organizações de sucesso, como a Apple e ou pessoas influentes como Martin Luther King Jr., comunicavam-se de maneira diferente.
\n\n\n\nSegundo o autor, eles começavam a comunicar pelo \"porquê\" de suas ações, enquanto a maioria das empresas se concentrava no \"o quê\" e \"como\". Em outras palavras, ele sugere que essas empresas (ou pessoas) ilustres começam a comunicar a sua razão de ser (o \'porquê\') antes de explicar como elas fazem o que fazem e o que exatamente elas fazem.
\n\n\n\nEssa descoberta levou Sinek a criar o Golden Circle, um modelo que não apenas explicava o sucesso dessas organizações, mas também oferecia uma abordagem tangível para que outras empresas seguissem. Desde então, o Golden Circle se tornou uma ferramenta poderosa para líderes e empreendedores que buscam inspirar e influenciar positivamente suas equipes e clientes.
\n\n\n\nObtendo fama mundial após a uma palestra TED apresentada por Sinek, o modelo pode ser representado por um círculo composto por três camadas concêntricas: Why (Porquê), How (Como) e What (O quê), que serão melhor definidas a seguir.
\n\n\n\nComeçar pelo \'porquê\' significa colocar crenças e valores da empresa como ponto focal da comunicação. Quando uma organização comunica suas convicções antes de outras informações, ela consegue atrair mais clientes que compartilham os mesmos valores, o que favorece a criação de uma conexão mais forte e duradoura.
\n\n\n\nEmpresas que aplicam o Golden Circle efetivamente têm uma maior capacidade de inspirar seus colaboradores, clientes e possíveis clientes. Especialmente em tempos de alta competitividade no mercado, com inúmeras empresas com o mesmo produto a oferecer, as pessoas não querem mais comprar o que você faz. Na verdade, elas querem apoiar o porquê você faz. Esse entendimento é crucial para qualquer estratégia de negócio ou comunicação.
\n\n\n\nDe fato, o Golden Circle não é apenas uma ferramenta de marketing e comunicação, mas também um princípio de liderança. Ao aplicar o Golden Circle, você se diferencia do restante do mercado ao mesmo tempo que constrói uma base de clientes leais que acreditam no seu \'porquê\', tanto quanto você.
\n\n\n\nOk, tudo o que foi dito ao longo deste artigo pode parecer incrível na teoria. Mas e quanto a prática? Como este modelo é aplicado efetivamente pelas empresas?
\n\n\n\nA seguir, confira três dos exemplos mais memoráveis de aplicação do modelo do Golden Circle em empresas que colecionam fãs em todo o mundo, transformando essa popularidade em lucro.
\n\n\n\nPara desafiar o status quo e pensar de maneira diferente;
\n\n\n\nCom design inovador e da tecnologia de ponta;
\n\n\n\nEletrônicos de consumo, como iPhones e MacBooks.
\n\n\n\nPara organizar a informação do mundo e torná-la universalmente acessível e útil;
\n\n\n\nCom algoritmos avançados, uma poderosa infraestrutura de computação em nuvem e uma interface de usuário intuitiva;
\n\n\n\nUm motor de busca potente interligado com uma variedade de serviços e produtos digitais.
\n\n\n\nPorque está comprometida com a sustentabilidade ambiental.
\n\n\n\nUsando materiais reciclados e orgânicos e doando uma porcentagem de seus lucros para causas ambientais.
\n\n\n\nRoupas e equipamentos para atividades ao ar livre.
\n\n\n\nEssas empresas utilizam o Golden Circle para se conectar com seus clientes em um nível mais profundo, focando não apenas no que eles vendem, mas porque e como eles operam. Isso ajuda a criar uma marca forte e lealdade do cliente. Você consegue pensar em mais exemplos?
\n\n\n\nE se chegou até aqui, certamente você tem interesse em marketing e negócios, certo? Então, te convido a navegar pelos outros conteúdos do Blog da Beatz!
\n', 'Entenda o que é Golden Circle com aplicações práticas', 'O Golden Circle é um modelo teórico que explica o sucesso de empresas inspiradoras, baseando-se em três perguntas: por quê, como e o quê', 'draft', 'closed', 'open', '', 'o-que-e-golden-circle', '', '', '2024-01-25 15:42:23', '2024-01-25 18:42:23', '', 0, 'https://beatz.com.br/?p=9831', 0, 'post', '', 0), (9835, 46, '2024-01-26 14:12:58', '0000-00-00 00:00:00', '\nNo ambiente corporativo atual, a sinergia entre hard skills e soft skills pode catalisar o desenvolvimento profissional individual dos colaboradores e o crescimento da empresa. Este artigo revela como a combinação dessas competências pode criar profissionais mais versáteis e ambientes de trabalho mais dinâmicos.
\n\n\n\nAntes de mais nada, começo a defender a importância de tal aliança por meio de uma breve introdução dobre o que é afinal, hard skills e soft skills. Continue a leitura e confira.
\n\n\n\nHard skills são o conjunto de habilidades técnicas e especializadas que formam da qualificação profissional de uma pessoa. Geralmente, são adquiridas por meio de educação formal, treinamentos específicos e prática contínua, podendo ser comprovadas por meio de diplomas, certificados e portfólios de trabalho.
\n\n\n\nNo mercado atual, essas habilidades exigem atualização contínua para manter a relevância profissional. A seguir, você poderá conferir alguns exemplos de hard skills comuns de algumas áreas que estão em ascensão no mercado atual.
\n\n\n\nNo ambiente de trabalho, hard skills como essas são fundamentais para se executar tarefas específicas e são frequentemente o ponto de partida para o desenvolvimento de um profissional. Isto é, se alguém deseja se tornar um profissional de marketing digital, conhecimento em SEO é mandatório. Sendo assim, elas são particularmente valorizadas em áreas onde o conhecimento técnico é primordial para a execução de funções e a solução de problemas.
\n\n\n\nPor outro lado, as soft skills estão relacionadas à inteligência emocional e interpessoal que permitem uma maior fluidez nas relações de trabalho. Trata-se das habilidades subjetivas de cada pessoa. Dessa forma, estas competências incluem habilidades de comunicação, bem como empatia, adaptabilidade, resiliência, entre outros. No que diz respeito à liderança e colaboração em equipe, as soft skills contribuem para impulsionar a inovação e a solução de problemas complexos porque humanizam o processo decisório e demais atividades complexas.
\n\n\n\nAlém disso, elas complementam as hard skills no perfil profissional, afinal, de pouco adianta ter um profundo conhecimento técnico, se não consegue usá-lo adequadamente em trabalhos em equipe. Confira a seguir, alguns exemplos de soft skills.
\n\n\n\nNos últimos anos, essas habilidades têm ganhado cada vez mais destaque pelos líderes de empresas, sendo mais valorizadas pelos empregadores. Isso porque elas são vitais para a criação de um ambiente de trabalho positivo e para o sucesso a longo prazo da empresa. Dessa forma, as soft skills são especialmente importantes em papéis que exigem constante interação com clientes ou colegas de trabalho.
\n\n\n\nA integração entre hard e soft skills no local de trabalho não é apenas desejável, também é fundamental para o sucesso profissional. Afinal, a competência técnica sem a capacidade de comunicá-la, colaborar e liderar é insuficiente em um mercado que cada dia mais valoriza inovação e dinamismo.
\n\n\n\nEmbora seja importante que cada profissional tenha consciência da importância disso, aliar hard skills e soft skills é um processo que deve ser incentivado e promovido pela própria empresa. Tudo começa com a implementação de programas de desenvolvimento bem-estruturados e uma cultura organizacional que promove o crescimento contínuo em ambas as áreas (hard skills e soft skills).
\n\n\n\nSendo assim, as organizações devem criar uma cultura de aprendizado contínuo e desenvolvimento de competências interpessoais, por meio de programas de treinamento que enderecem ambas as áreas. Com essa abordagem, as empresas só têm a ganhar. Afinal, seus efeitos são profundos e incluem o aumento da eficiência dos processos, melhoria no clima organizacional e maior satisfação dos empregados.
\n\n\n\nMas, afinal, como a união de hard skills e soft skills se manifesta de fato no cotidiano de trabalho? Esse processo pode ser observado em inúmeras – e em alguns setores do mercado todas – atividades. Confira alguns exemplos:
\n\n\n\nAo longo deste texto você pôde entender bem que, no mercado atual, não há como ignorar a importância de nenhum tipo de habilidade. Mas, se você deseja melhorar essas práticas na sua empresa, separei algumas dicas como você pode incentivá-las.
\n\n\n\nDe fato, a interseção entre hard skills e soft é crucial na formação de profissionais preparados para os desafios do mercado, e na construção de equipes altamente funcionais. Assim, não podemos negar que, ao fomentar um ambiente que valoriza e desenvolve ambas as competências, as organizações maximizam o potencial de seus colaboradores ao mesmo tempo que garantem sua própria vantagem competitiva num mercado cada vez mais complexo. Explore nosso blog para mais insights e estratégias que impulsionam o desenvolvimento profissional e o sucesso empresarial.
\n\n\n\nPRIYONO, Anang Hadi; WIDAGDO, Suwignyo; HANDAYANI, Yuniorita Indah. The Effect of Hard Skill and Soft Skill Competency on Improving the Quality of Services in Public Services Malls at Banyuwangi Regency. International Journal of Innovative Science and Research Technology, v. 6, n. 9, p. 325-329, 2021.
HENDARMAN, Achmad Fajar; TJAKRAATMADJA, Jann Hidajat. Relationship among soft skills, hard skills, and innovativeness of knowledge workers in the knowledge economy era. Procedia-Social and Behavioral Sciences, v. 52, p. 35-44, 2012.
A estrutura matricial tem se tornado uma abordagem cada vez mais popular no mundo corporativo, porque oferece uma alternativa flexível às estruturas organizacionais tradicionais. Neste artigo, exploraremos o conceito da estrutura matricial, sua origem, os desafios de sua implementação e os benefícios que ela pode trazer para as organizações. Se quer aprender mais sobre soluções em gestão de projeto, pessoas e empresas, continue a leitura!
\n\n\n\nOriginária da indústria aeroespacial nos anos 1960, a estrutura matricial foi desenvolvida para lidar com projetos complexos que requeriam uma grande variedade de competências técnicas. Seis décadas depois, ela se se expandiu, tornando-se amplamente aplicada em áreas distintas como tecnologia da informação, engenharia, consultoria, entre outras.
\n\n\n\nDe modo geral, a estrutura matricial é um sistema organizacional híbrido que combina características de estruturas de gestão por função por projetos. Combinando elementos de ambos os modelos, ela procura aproveitar as forças de cada um enquanto minimiza suas desvantagens.
\n\n\n\nBrevemente, pode-se dizer que a estrutura funcional, a organização é dividida em departamentos ou unidades com base em funções, ou especializações. Cada departamento é liderado por um gerente funcional, sendo o responsável por determinada área da operação dentro da empresa. Um exemplo disso é o departamento jurídico de uma montadora de carros.
\n\n\n\nPor outro lado, a estrutura por projeto centra-se no desenvolvimento de projetos específicos. Assim, equipes são formadas especificamente para trabalhar em projetos individuais e são lideradas por um gerente de projeto. Por isso, os membros podem ser recrutados de diferentes áreas, tendo sua lealdade e responsabilidade atrelada ao projeto. Como exemplo, pode-se citar um time de desenvolvimento de aplicativos em uma empresa de tecnologia.
\n\n\n\nDito isso, a estrutura matricial oferece às organizações um maior dinamismo e possibilidade de rápida reproposta às necessidades dos projetos, sem dispensar a sólida base de especialização da divisão por departamentos. Alguns exemplos práticos modelo incluem as aplicações a seguir.
\n\n\n\nO Marketing Digital é uma forma de promover uma marca em ambiente online. Essas estratégias permitem que as empresas usem uma série de processos com ferramentas digitais, para fornecer produtos e serviços mais adequados aos seus clientes.
\n\n\n\nNos últimos anos, o Marketing Digital vem crescendo cada vez mais. Mas, você sabe do que se trata?
\n\n\n\nPensando nisso, preparamos uma matéria para você saber tudo sobre esse conceito. Então, acompanhe a leitura e confira!
\n\n\n\nO Marketing surgiu na década de 1960, mas ele passou a ser mais conhecido na década de 1990. Nessa época, as pessoas já tinham mais acesso à internet, seja no trabalho ou em casa.
\n\n\n\nCom isso, começaram a surgir lojas, leilões, e outras formas de comércio online. Assim, as empresas notaram uma nova oportunidade de vender seus produtos.
\n\n\n\nA partir daí, vieram as redes sociais e novos meios de divulgação das marcas. Sendo assim, as empresas estudam cada vez mais esse mercado e como trabalhar com ele.
\n\n\n\nO Marketing Digital, é uma forma de promover uma marca em um ambiente online. Essas estratégias permitem que as empresas usem uma série de processos com ferramentas digitais, para fornecer produtos e serviços mais dependentes aos seus clientes.
\n\n\n\nPelo fato de muitas pessoas estarem conectadas à internet, os empresários buscam, cada vez mais, se comunicarem através das mídias sociais. Muitas têm o foco principal na venda de seu serviço ou produtos. Mas também no fortalecimento e reconhecimento de sua marca.
\n\n\n\nO Marketing Digital usa bastante as mídias sociais em seu funcionamento. Além disso, faz o uso de métricas e dados para realizar um planejamento estratégico.
\n\n\n\nA partir desse planejamento, você saberá qual é o meio e como realizá-lo da melhor maneira para atingir seus objetivos.
\n\n\n\nSe você busca por mais oportunidades de negócio e vendas, essa é a opção correta. Pequenas e grandes empresas, empreendimentos recentes ou antigos, seja qual for seu negócio, o Marketing Digital certamente te ajudará.
\n\n\n\nListamos abaixo, alguns tópicos que você terá:
\n\n\n\nComo qualquer coisa em nossas vidas, temos que ter um planejamento. É preciso estudar alguns pontos na hora de montar a sua campanha.
\n\n\n\nEntão, continue a leitura veja quais são:
\n\n\n\nPrimeiramente, você precisa definir a persona do seu negócio.
\n\n\n\nPersona é um personagem fictício, criado a partir de características e dados de clientes reais, que tem o intuito de representar um consumidor que seria ideal para um negócio ou empresa. Assim, esses dados e características abrangem o comportamento, história, desafios, dados demográficos e objetivos desse tal cliente ideal.
\n\n\n\nExistem alguns motivos para existirem recursos de criação de personas, e alguns deles são:
\n\n\n\nEm resumo, o público-alvo pode ser definido como sendo uma parte da sociedade, onde estão focados seus esforços para vender um produto ou serviço. É mais abrangente e geral, com características em comum, mas não entrando em muitos detalhes.
\n\n\n\nAgora, a persona, é como nós falamos, uma representação, mais específica, detalhada e personalizada do cliente ideal para o seu negócio. Aqui, traça-se um perfil mais complexo, definindo, então, uma identidade.
\n\n\n\nVamos te dar exemplos de cada um:
\n\n\n\nContudo, lembre-se que você não precisa escolher entre uma estratégia ou outra, o uso de ambas no seu planejamento pode trazer mais resultados. Uma estratégia não substitui a outra!
\n\n\n\nO processo de criação de persona tem que ser feito com calma, analisando resultado de pesquisas, estudando seu público e detalhando o perfil de acordo com as informações.
\n\n\n\nAssim que sua equipe estiver conectada com a sua persona, ela está pronta para ser posta à prova auxiliando na otimização da comunicação. Agora, vocês podem começar a planejar estratégias relacionadas à jornada de compra do cliente.
\n\n\n\nUtilize o perfil da persona para criar conteúdo que seja relevante e atraia a atenção de possíveis consumidores. Caso queira melhorar ainda mais, sua empresa pode ir atrás de uma automação de marketing.
\n\n\n\nO benchmarking é uma prática que está presente em muitos negócios de sucesso, e ele visa monitorar e analisar a concorrência. Com isso, uma empresa consegue comparar o seu desempenho, com base no de outras.
\n\n\n\nSupondo que, você é dono de uma mercearia, e o movimento está baixo nesses últimos meses, acarretando em problemas financeiros e resultados ruins. Mas, acaba descobrindo que em um local próximo, uma nova mercearia surgiu, e está movimentada e bem sucedida.
\n\n\n\nSe você decide estudar os processos e performances desse lugar, com o intuito de entender o porquê dele estar conseguindo bons resultados, tecnicamente, está fazendo benchmarking.
\n\n\n\nOu seja, avaliar e estudar a concorrência são métodos presentes nessa técnica. Por isso, se questione sempre, sobre o que você pode estar fazendo e como estão seus resultados.
\n\n\n\nTer um feedback sobre o que funciona é fundamental. Pois, ajuda na hora de tomar decisões em relação ao seu negócio. Então, esteja sempre monitorando o mercado.
\n\n\n\nPodemos dizer que as palavras-chave servem como ferramenta para uma pesquisa. Elas são o que, e como alguém escreve a sua pergunta ou problema em um buscador.
\n\n\n\nNós as definimos, como algo próximo a um instrumento de busca, e devem ser usadas como forma de direcionar a criação de sites. Sendo assim, através delas, você estará dizendo a um buscador: “Ei, essa minha página está falando sobre determinado assunto!”
\n\n\n\nOu seja, são elas que vão guiar um usuário até determinada página ou site. Apresentando, assim, uma possível solução para tal problema. E não se esqueça: o certo é palavras-chave, e não palavras-chaves.
\n\n\n\nO mercado, hoje, depende delas. Pois, a partir das palavras-chave, que empresas conseguem traçar um caminho para atrair possíveis clientes.
\n\n\n\nO canal representa o formato que vai mostrar sua empresa ao público. Portanto, esses canais são tradicionais ou digitais, com atributos, formatos e frequência específicos. O resultado está ligado à aquisição e manutenção do cliente. Social, e-mail, pesquisa orgânica, conteúdo com autoridades do setor, sites e mídia paga, são alguns desses exemplos.
\n\n\n\nVocê estudando qual canal dá mais resultado para seu conteúdo e investir mais no mesmo.
\n\n\n\nDefinir objetivos de marketing é fundamental caso sua empresa esteja querendo ter sucesso no seu segmento. Conforme o tempo passa, o mercado está ficando cada vez mais competitivo. Surgem mais concorrentes e isso pode saturar o público.
\n\n\n\nDessa forma, a importância de definir os objetivos de marketing é enorme, pois, assim, a sua empresa tem um rumo para seguir. Contudo, mesmo estando em segmentos parecidos, nem sempre faça o que seus concorrentes estão fazendo.
\n\n\n\nOs objetivos da sua empresa precisam estar relacionados aos resultados do seu negócio também. Contudo, essas metas podem ser diferentes para empresas do mesmo segmento, que estão em “nível” diferentes.
\n\n\n\nPor exemplo, uma empresa de pequeno porte, muitas vezes tem o objetivo de se apresentar no mercado, educando seu público e tentando se estabilizar. Já uma empresa grande, pode ter como meta aumentar o seu número de vendas e a fidelização de clientes.
\n\n\n\nSendo assim, os objetivos podem variar de acordo com cada negócio.
\n\n\n\nDentro do Marketing Digital, existem estratégias que são usadas para atingir seu objetivo da melhor maneira possível.
\n\n\n\nPor isso, é importante ter suas metas e objetivos bem definidos para saber qual delas usar.
\n\n\n\nConfira abaixo, as estratégias mais usadas nesse meio:
\n\n\n\nInbound Marketing, ou Marketing de Atração, é uma estratégia do Marketing Digital que foca em atrair e converter clientes. Contudo, o marketing sempre se baseou em interrupções. As empresas tiravam a atenção das pessoas para mostrar como seus produtos poderiam ser vantajosos para consumo.
\n\n\n\nEntretanto, a transformação digital e as mudanças radicais na conduta do consumidor, mudaram o conceito comum da publicidade. Sendo assim, o cliente é atraído pela empresa. Seus principais pilares são:
\n\n\n\nVeja os benefícios e as vantagens que estratégias de Inbound Marketing podem trazer para o seu negócio:
\n\n\n\nAntes da Internet se tornar popular, a publicidade era feita de forma intermitente. Em outras palavras, eles apareciam somente no meio de programas, como em comerciais de rádio e televisão. Mas, o marketing de conteúdo possui outra proposta.
\n\n\n\nEssa estratégia foca em criar conteúdo relevante e apelativo para o público, sem interromper o que eles estão fazendo. Ou seja, um material para “consumir” de maneira mais natural.
\n\n\n\nDessa forma, curiosidades, guias, vídeos, textos e materiais diversos também podem ser fornecidos a quem tiver interesse. Sendo assim, os relacionamentos começam a ser construídos de forma mais natural.
\n\n\n\nGerar conteúdo relevante é a melhor maneira de colocar seu site na página inicial do Google. Portanto, será um local onde o público poderá encontrá-lo facilmente.
\n\n\n\nA produção de conteúdo pode ajudar mais pessoas a conhecerem sua marca e, assim, entender os produtos e serviços que sua empresa oferece. E isso faz com que o público seja impactado de forma mais eficiente, e em maior escala também.
\n\n\n\nO reconhecimento da marca aumenta o número de pessoas que entendem e reconhecem positivamente sua marca. Enquanto o engajamento tenta construir relacionamentos próximos e contínuos com públicos mais seletivos.
\n\n\n\nAssim, ao produzir conteúdo de alta qualidade, você pode aumentar a interação das pessoas com sua marca, criando confiança e vínculo.
\n\n\n\nMuitas vezes, seu público-alvo não entende tudo sobre o mercado em que atua. Portanto, neste caso, produza conteúdo que responda às perguntas dos clientes e ensine-lhes tudo o que precisam para entender a decisão de compra. Ainda mais se o seu conteúdo for de fato de alta qualidade, você aumentará a satisfação do cliente e ele terá uma ideia de como usar o seu produto.
\n\n\n\nAumentar o volume de vendas, significa otimizar sua produção de conteúdo para orientar clientes em potencial durante o processo de compra e se preparar para a tomada de decisões.
\n\n\n\nO valor da vida útil (lifetime value – LTV) é o valor total gasto pelo cliente para toda a empresa, é quando o cliente se fideliza. Portanto, todo empresário sabe que é mais barato vender para os clientes de longa data do que captar novos clientes.
\n\n\n\nO E-mail, apesar de ser uma ferramenta antiga, ainda supre muitas necessidades do Marketing Digital e é um dos seus maiores potenciais.
\n\n\n\nGeralmente, ele é usado a fim de nutrir seus leads. São enviados notícias, informações, novidades, entre outros.
\n\n\n\nO E-mail Marketing pode atingir um grande número de pessoas de forma rápida e direta.
\n\n\n\nAs Mídias Sociais se tornaram um meio de comunicação muito eficaz, repleto de possibilidades interessantes para o setor de marketing. Além disso, as redes sociais que temos, estão sob constante melhoria e não param de surgir outras ainda mais dinâmicas e atrativas.
\n\n\n\nSimplificando, a mídia social é um termo mais amplo que representa as plataformas onde os usuários podem compartilhar informações, ou seja, todo ambiente online que permita a entrega de conteúdo é uma mídia social.
\n\n\n\nHá várias mídias sociais dentro da internet, todas com a sua dinâmica e formatos. Os principais são:
\n\n\n\nEstes, são um dos mais conhecidos na internet e continuam em alta, apesar das mudanças dentro do cenário digital. Além disso, são a escolha de 53% dos profissionais da área de marketing.
\n\n\n\nSão as redes de interação focadas no compartilhamento de conteúdo, como: vídeos, textos, imagens etc. Aqui entram o YouTube, Medium e Pinterest.
\n\n\n\nElas podem desempenhar o papel de uma mídia social, principalmente com as melhorias que estão sendo feitas nelas. As principais são:
\n\n\n\nAinda invicto como a maior rede social do mundo, temos o Facebook.
\n\n\n\nEle oferece prós, como: audiência de 2.1 bilhões de usuários, com uma média de 8 cliques, em anúncios, por usuário, segundo a Hootsuite. E oferece melhor segmentação de público, segundo a Statista.
\n\n\n\nO queridinho de muitos influencers e jovens no mundo todo. Ele é uma rede social que não para de crescer e oferece vantagens como brand awareness e mais engajamento para as marcas.
\n\n\n\nEle é a rede social que une negócios e relacionamento entre pessoas, empresas e organizações.
\n\n\n\nO Linkedin beneficia bastante as empresas B2B, pois 80% dos leads para estas empresas vêm desta rede social. Além de ser um ótimo meio de recrutamento e seleção.
\n\n\n\nGoogle Ads, também conhecido como Google Adwords, é o maior canal de links patrocinados na Internet. Portanto, se sua empresa está procurando uma estratégia de exposição online rápida e eficaz, esta ferramenta pode, sem dúvida, fornecer uma grande ajuda.
\n\n\n\nO Google é, sem dúvida, o mecanismo de busca mais usado no mundo. E o Google Ads está em uma posição estratégica nos resultados de pesquisa. Os anúncios são personalizados, o que significa que são exibidos com base nos interesses de pesquisa do usuário.
\n\n\n\nEle fornecerá métricas precisas e cobertura extraordinária. Portanto, essa ferramenta tem muitos benefícios. Acompanhe o texto a seguir e veja todas as vantagens de anunciar com o Google Ads!
\n\n\n\nA partir do momento em que você faz login no Google Ads, você conhece a variedade de ferramentas que ele oferece. Portanto, você será capaz de criar anúncios de texto, vídeo, imagem ou aplicativo.
\n\n\n\nEsta é uma função básica! Portanto, não depende do público-alvo, pois cada público tem um canal que produz mais resultados. Portanto, outro benefício importante é a capacidade de escolher se seu anúncio procurará clientes em potencial em sua região, estado ou país.
\n\n\n\nFeito para web designers e profissionais de marketing digital, o Google Optimize é um meio de otimização de sites. Desse modo, com ela se torna possível fazer testes a partir de combinações de diferentes itens do site.
\n\n\n\nPode-se testar cada item de código HTML, e isso conta com imagens, formulários, call to actions e blog posts. Portanto, facilita que haja um aumento nas taxas de conversão e na satisfação do visitante.
\n\n\n\nDesse modo, ele é definido como uma meio com o potencial de ser usado para conseguir bons frutos.
\n\n\n\nEm conclusão, ele efetua testes de versões variadas de páginas e seus itens, como cópia do corpo, imagens e cabeçalho.
\n\n\n\nO Google Analytics é uma ferramenta de monitoramento e análise de tráfego instalada em sites, aplicativos e sistemas de rede. Dessa forma, seu objetivo é medir a experiência do usuário em plataformas online. Atualmente, é a ferramenta de análise de tráfego mais usada no mundo.
\n\n\n\nPortanto, pode ajudar os profissionais de marketing, vendas e administrativos na tomada de decisões de campanha, criação de conteúdo, foco em vendas e até mesmo na formulação de estratégia administrativa.
\n\n\n\nVocê também pode descobrir as páginas mais visitadas, o número de conversões e fontes, quais dispositivos, quais cidades e outros dados relevantes.
\n\n\n\nEsta é uma ferramenta de configuração simples que se integra localmente ao Google Ads e ao Search Console e com outras ferramentas de marketing. Além disso, essa ferramenta possui uma versão totalmente gratuita, o que será de grande ajuda na sua operação.
\n\n\n\nAnúncios no Facebook e no Instagram são ferramentas de marketing e publicidade online importantes. Portanto, você pode criar campanhas e anúncios para seus produtos e negócios.
\n\n\n\nO Facebook tem mais de 2 bilhões de usuários e o Instagram tem mais de 1 bilhão de contas. Dessa forma, o Brasil tem mais visibilidade nas duas redes sociais e ocupa o terceiro lugar no ranking mundial.
\n\n\n\nEm outras palavras, seu público pode estar lá! No total, quase 200 milhões de brasileiros atuam nas redes sociais. Desta forma, seus clientes podem, sem dúvida, assistir a histórias, ver feeds, apreciar, compartilhar e ser influenciados por milhões de conteúdos e propagandas.
\n\n\n\nPortanto, aproveite esta oportunidade para se conectar com o público-alvo!
\n\n\n\nInstagram Ads é uma ferramenta que pode criar anúncios para feeds e histórias da rede social. Contudo, o formato do patrocínio pode variar entre fotos, vídeos, carrosséis e até coleções de fotos.
\n\n\n\nO termo vem da abreviatura de Instagram Advertising, que indica a possibilidade de publicidade na mídia. No entanto, a função não é tão desconhecida. Isso ocorre porque ele é muito semelhante aos anúncios do Facebook e tem funções e eficiência semelhantes.
\n\n\n\nÉ inegável que entre os principais objetivos dessas atividades, podemos destacar a geração de cliques, por exemplo, obter mais seguidores, conversões, visualização de vídeos, interação e direcionamento para o site.
\n\n\n\nInvestir nesta ferramenta pode ser uma oportunidade para sua empresa ter esperança de atrair mais pessoas e atingir os objetivos dos seus sonhos. Portanto, um dos maiores motivos para apostar nos anúncios do Facebook é:
\n\n\n\nPortanto, além dos motivos mencionados, existem alguns pontos que devem ser considerados ao apostar nesta estratégia. Porque com esse investimento, sua empresa pode ter muitas vantagens.
\n\n\n\nOs anúncios do Instagram se destacam por causa dos poderosos recursos de segmentação de seus anunciantes. Então, ao colocar anúncios na web, você pode usar todos os métodos de segmentação existentes nos anúncios do Facebook para direcionar os anúncios. Veja a seguir alguns exemplos:
\n\n\n\nPortanto, com base nessas informações, fica claro que os Facebook Ads e o Instagram Ads desempenham um papel importante no marketing digital. Dessa forma, adotar esse tipo de estratégia é fundamental para a divulgação e cobertura no mercado.
\n\n\n\nOs testes A/B são testes frequentemente realizados em campanhas de marketing digital, conversões de página e operações UX (experiência do usuário). Portanto, o objetivo principal desses experimentos é comparar as estratégias de melhor desempenho para um determinado propósito.
\n\n\n\nDepois de confirmar qual estratégia é a melhor, aplique-a para aumentar o resultado desejado. Saiba mais sobre alguns itens testados e comparados:
\n\n\n\nA maioria dos testes A/B é feito usando ferramentas específicas ou por meio de software de automação de marketing.
\n\n\n\nO teste A/B pode obter significância estatística a partir de amostras selecionadas de forma inteligente. Em outras palavras, a partir da definição do número a ser testado, pode-se considerar que o resultado obtido é válido, o que é significativo para o teste A / B.
\n\n\n\nApós a determinação da amostra, criam-se duas variantes para testes. Existem certas diferenças entre eles. Portanto, o exemplo clássico é um teste de assunto de e-mail.
\n\n\n\nPortanto, é possível saber qual tópico apresenta o melhor desempenho em termos de taxa de abertura.
\n\n\n\nEstas são ferramentas excelentes porque fornecem feedback de mercado real e preciso com base em dados, e não em suposições. No entanto, não se trata de uma pesquisa simples, na qual alguém pode responder uma coisa e fazer outra na prática: são fatos abrangentes.
\n\n\n\nUma vez que diferentes versões são distribuídas aleatoriamente dentro do mesmo intervalo de tempo, não há risco de fatores externos afetarem a taxa de conversão.
\n\n\n\nO teste A / B tem várias vantagens. Portanto, os mais comuns para criar os testes A / B são: Google Ads, marketing por e-mail, anúncios em páginas de destino e páginas de sites.
\n\n\n\nOs testes A/B são adequados para situações em que é necessário otimizar determinados indicadores importantes para a empresa. Portanto, essa otimização poderá se realizar em termos de visitas, aberturas, cliques e geração de clientes potenciais.
\n\n\n\nPortanto, se o seu e-mail tem uma taxa de cliques muito baixa ou a página de destino tem uma taxa de conversão muito baixa, vale a pena criar uma segunda versão para executar o teste A / B e descobrir se a nova versão tem melhor desempenho.
\n\n\n\nO teste é uma forma conservadora de trabalhar. Por meio deles, é fácil determinar algumas coisas. Portanto, essa ferramenta precisa ser calma e inteligente para coletar e interpretar os dados.
\n\n\n\nSendo assim, esses testes são uma ferramenta muito interessante, que pode melhorar a precisão da comunicação e das estratégias de marcas que trabalham com marketing digital.
\n\n\n\nKPI ou Key Performance Indicator, traduzindo para Indicador-Chave de Desempenho, é um método de calcular os resultados de performance de ações feitas por uma empresa.
\n\n\n\nDessa forma, pode-se definir como uma ferramenta de gestão, com o intuito de acompanhar e analisar o desempenho de estratégias planejadas. Ou seja, com os KPIs, uma organização pode compreender quais medidas funcionam ou não para o seu negócio.
\n\n\n\nPortanto, os indicadores permitem uma observação mais detalhada sobre os processos, para entender se a sua empresa está atingindo os objetivos definidos.
\n\n\n\nA seguir, confira alguns dos KPIs que a sua empresa pode usar:
\n\n\n\nOs KPIs primários são aqueles encontrados primeiro. São os que calculam o resultado, e, através de informações, vão te dizer se as estratégias da sua empresa estão funcionando.
\n\n\n\nPodemos falar que alguns dos dados essenciais para seus objetivos estão nessa parte.
\n\n\n\nDessa forma, eles serão colocados dentro da rotina da organização, indicando os dados considerados mais importantes. Por exemplo, receita por compra, custo por lead e taxa de conversão.
\n\n\n\nO setor de diretoria, com supervisores ou gerentes, geralmente, fica responsável por esses indicadores, já que eles acompanham o progresso dos resultados na estratégia.
\n\n\n\nOs KPIs secundários têm a função de informar se o gerenciamento de estratégia está bem direcionado através de testes. Ou seja, pode-se dizer que eles funcionam com um suporte aos indicadores primários.
\n\n\n\nTemos como exemplo:
\n\n\n\nReforçando, os KPIs secundários estão ali para apoiar os primários.
\n\n\n\nA terceira, mas não menos importante categoria, é a de KPIs práticos. O gerente de campanhas de marketing precisa estar sempre testando e acompanhando os dados sobre características de usuários. Contudo, a lista de indicadores aqui, é maior.
\n\n\n\nSendo alguns deles:
\n\n\n\nDefinir objetivos de marketing é fundamental caso sua empresa esteja querendo ter sucesso no seu segmento. Conforme o tempo passa, o mercado está ficando cada vez mais competitivo. Surgem mais concorrentes e isso pode saturar o público.
\n\n\n\nDessa forma, a importância de definir os objetivos de marketing é enorme, pois, assim, a sua empresa tem um rumo para seguir. Contudo, mesmo estando em segmentos parecidos, nem sempre faça o que seus concorrentes estão fazendo.
\n\n\n\nOs objetivos da sua empresa precisam estar relacionados aos resultados do seu negócio também. Contudo, essas metas podem ser diferentes para empresas do mesmo segmento, que estão em “nível” diferentes.
\n\n\n\nPor exemplo, uma empresa de pequeno porte, muitas vezes tem o objetivo de se apresentar no mercado, educando seu público e tentando se estabilizar. Já uma empresa grande, pode ter como meta aumentar o seu número de vendas e a fidelização de clientes.
\n\n\n\nSendo assim, os objetivos podem variar de acordo com cada negócio.
\n\n\n\nPensando nisso, após entender essa parte e quais os objetivos da sua empresa, agora você precisa definir quais estratégias de marketing serão utilizadas. Procure entender qual o estágio de maturidade do seu negócio, afinal, a sua equipe de marketing precisa saber disso para estruturar o planejamento.
\n\n\n\nEm uma empresa que está começando e possui apenas um marketing inicial, o objetivo não pode ser alcançar vendas enormes ou conquistas extraordinárias. Cada coisa precisa ser feita no seu tempo.
\n\n\n\nAgora, imagine um negócio que já possui mais estabilidade no mercado, tem todo um histórico, clientes e passou por muitos processos. Para ele, estruturar estratégias se torna mais plausível, visto que existe uma base de informações mais concreta.
\n\n\n\nEstudar o mercado e entender como ele funciona, também conta como função do seu time de marketing. Afinal, saber o que falar e pra quem falar é essencial para uma estratégia efetiva.
\n\n\n\nConseguir informações e dados de um determinado público, se torna muito mais fácil quando a sua empresa possui um relacionamento com ele. Criar estratégias eficientes que consigam engajamento, fazem parte do planejamento também. Sendo assim, o seu time precisa saber como se conectar com o público.
\n\n\n\nDessa forma, um bom meio de estudar seus possíveis clientes, é definindo personas para a sua empresa. Afinal, você vai conseguir entender quem consome seu produto ou adquire seu serviço, como eles chegaram até você, por quais motivos e o perfil deles.
\n\n\n\nLembrando que, entender o problema, descobrir a motivação e compreender os desafios do seu público, é fundamental para guiar ele até uma solução.
\n\n\n\nMecanismos de busca, como o Google, podem ser de grande ajuda para negócios que possuem páginas e websites. Por meio dele, o público consegue encontrar a sua empresa através de pesquisas, e quanto melhor o seu ranqueamento, maior a chance de ser encontrado.
\n\n\n\nDesse modo, a grande dúvida que fica é: como conseguir um lugar no topo dos resultados de pesquisa?
\n\n\n\nEm resumo, existe duas respostas para essa pergunta, através do uso de técnicas de SEO e mídia paga. Pensando no SEO, ao utilizar métodos de otimização para a sua página, e criando conteúdo relevante, o próprio Google vai entender isso e te ajudar no ranqueamento.
\n\n\n\nAgora, se tratando de mídia paga, é um meio mais instantâneo, pensado a curto prazo, onde existe um investimento em campanhas, que mostram a sua página como forma de anúncio.
\n\n\n\nPor isso, é bom pesquisar sobre palavras-chave, pois, em ambos os meios, o uso delas se torna essencial para atingir seus objetivos. Se possível, faça uso de ambas as técnicas para conseguir mais resultados.
\n\n\n\nAntes de continuarmos, vamos explicar o que é um Lead, e o que faz dele um Lead Qualificado ou não. Todo contato que, ao visitar seu site, por exemplo, deixa informações sobre ele, como e-mail em uma Landing Page, se torna um Lead.
\n\n\n\nMas, para ele ser considerado um Lead Qualificado, ele precisa apresentar características ou dados que mostrem ele como um possível cliente. Ou seja, tem que ser um contato que possua um perfil semelhante ao da sua persona.
\n\n\n\nQuando você entender o seu público, será o momento de começar a pensar no formato de conteúdo disponível para ele. O seu time de marketing deve criar conteúdos que envolvam os problemas dos clientes.
\n\n\n\nAqui entra a estratégia de Inbound Marketing, que diz para seguirmos algumas etapas na criação de material de acordo com a Jornada de Compra:
\n\n\n\nNão basta apenas fechar um negócio, a parte de retenção de clientes também importa, e muito!
\n\n\n\nO objetivo aqui é criar um relacionamento pós-venda com um cliente, criando conteúdos que fidelizem eles com uma comunicação bem planejada. Sendo assim, a sua empresa pode fazer uso de algumas técnicas para manter o seu consumidor por perto.
\n\n\n\nAs redes sociais podem servir como uma ótima ferramenta nessa parte, pois, com ela a sua empresa consegue manter contato com o público. Assim, os clientes se engajam mais com a marca, e formam um relacionamento com ela.
\n\n\n\nPorém, não se esqueça, as pessoas estão nas redes sociais para se entreterem, então crie um formato de postagens que seja agradável para elas.
\n\n\n\nOutra ferramenta de exemplo, a Newsletter, utiliza e-mails para ter esse contato, já que eles são um meio mais comum no universo empresarial. Dessa forma, o correto a se fazer é analisar qual estratégia é melhor de acordo com os objetivos.
\n\n\n\nO Marketing Digital oferece diversos benefícios para seu negócio. Abaixo, listamos os principais. Confira:
\n\n\n\nFornecer resultados eficazes e econômicos é uma consideração nas estratégias e ações que implementamos em marketing digital. Sua organização deve realizar as ações possíveis para atingir os objetivos de sua marca.
\n\n\n\nMedir os resultados em marketing digital, é um processo contínuo porque direciona a estratégia online da sua marca.
\n\n\n\nUma das vantagens dessa estratégia é que ela pode identificar o público-alvo com precisão. Portanto, segmentar e entender onde seus consumidores estão pode ajudá-lo a orientar com precisão seu comportamento de vendas. Dessa forma, é mais fácil identificar.
\n\n\n\nSua marca faz parte do mundo global e digital, onde seus clientes podem encontrar você online. As gerações possuem um nível de tecnologia superior e estão em constante atualização. Portanto, sua organização precisa acompanhar este desenvolvimento.
\n\n\n\nDesse modo, ao usar o marketing digital como estratégia, é inegável que sua marca seguirá as tendências regionais.
\n\n\n\nUm ambiente competitivo com grandes players não assustará sua marca. Portanto, compreender seus concorrentes e as diferenças de marca podem melhorar sua reputação.
\n\n\n\nTrabalhar com valores, entender a cultura local, utilizar ferramentas digitais e personalizá-las, são os passos que norteiam essa polêmica.
\n\n\n\nO relacionamento com os clientes é a palavra-chave para uma marca de sucesso. Sendo assim, esse relacionamento envolve a construção de confiança, autoridade e transparência com o público. Alguns pontos para prestar atenção:
\n\n\n\nRastrear e medir os resultados são técnicas de marketing digital. Sendo assim, consideramos resultados de longo prazo e trabalhamos com as marcas para atingir esses objetivos.
\n\n\n\nMapeie a jornada de compra dependendo da estratégia de marketing utilizada, esse é o caminho que o cliente percorre antes de adquirir o produto ou serviço. Este conceito retrata a maturidade do visitante. Pois, o processo é dividido em várias etapas até que o visitante se torne cliente.
\n\n\n\nPortanto, de acordo com a estratégia para cada etapa, sua marca pode seguir esse caminho e entender como melhor atendê-lo e atingir a idealização.
\n\n\n\nConstruir a reputação e autoridade de uma marca, são estratégias de marketing digital. Portanto, ações como a produção de conteúdo podem ajudar sua marca a seguir esse caminho até o coração de seus clientes. Sendo assim, este processo faz com que seus clientes acreditem, confiem em seu trabalho e escolham sua empresa na hora de comprar mercadorias.
\n\n\n\nO marketing digital usa vários métodos para permitir que sua marca reduza o custo de aquisição de clientes (CAC).
\n\n\n\nExibição de dados:
\n\n\n\nA proposta de valor está relacionada aos objetivos definidos para sua campanha publicitária, sempre considerando o conhecimento da marca: qual resultado você deseja alcançar?
\n\n\n\nPara que o Marketing Digital funcione de maneira aquedada, precisamos evitar alguns erros como:
\n\n\n\nO SEO (Search Engine Optimization), significa otimizar seu site para que os buscadores, dentre eles o Google Bot (robô do Google) possa encontrá-lo e posicioná-lo melhor na página de buscas.
\n\n\n\nSendo assim, existem várias técnicas e cuidados que possibilitam construir um conteúdo mais interessante e relevante para ser otimizado pelo SEO.
\n\n\n\nSe você tem um site intuitivo, cheio de publicações relacionadas, seria ruim se o Google não o mostrasse nos resultados de pesquisa, certo? E quando ocorrer uma recomendação, ela atrairá as pessoas certas para sua página. Por isso, dar atenção para técnicas de SEO vai ajudar o seu site a conseguir mais tráfego, e assim, a trazer mais clientes em potencial.
\n\n\n\nVocê já sabe que a maioria dos visitantes do seu site vem de mecanismos de pesquisa. Dessa maneira, isso significa que um bom posicionamento nessas plataformas atrairá um grande número de clientes em potencial para sua página.
\n\n\n\nSão aqueles que acreditam nas instruções do Google de que visitarão sua página e provavelmente farão alguns registros para continuar recebendo seu conteúdo. Ou seja, quanto mais você investe em SEO, mais qualificado é o tráfego para sua página.
\n\n\n\nVocê aposta em SEO, consegue dobrar o número de visitas à página e conquistar novos clientes potenciais. Portanto, as vendas também começarão a apresentar progresso e você terá lucro com o seu investimento.
\n\n\n\nOs brasileiros evitam links patrocinados, e tendem a comprar mais através de sites de busca. Dessa forma, você precisa garantir a posição do seu site nos buscadores. Os brasileiros evitam links patrocinados, e tendem a comprar mais através de sites de busca.
\n\n\n\nAs páginas destacadas nos buscadores não aparecem por acaso. Portanto, para classificar o conteúdo de um site no Google, considere vários fatores. Os usuários sabem disso e, quando encontrarem sua marca em destaque, com certeza a respeitarão mais.
\n\n\n\nSendo assim, o SEO é essencial para alcançar um bom posicionamento nos buscadores e ampliar o escopo de produtos ou serviços.
\n\n\n\nAgora que você já entendeu o que é SEO e como funciona, vamos te mostrar algumas dicas de técnicas para e-commerce. Antes de mais nada, vamos começar com a primeira dica de base.
\n\n\n\nRecomendamos sempre começar o seu processo de SEO pesquisando palavras-chave, pois, ao fazer uso delas na sua página, mecanismos de busca conseguem ranquear ela melhor.
\n\n\n\nPalavras-chave possuem duas categorias, Head Tail e Long Tail. A primeira, Head Tail, está ligada a usuários no topo do funil de vendas, onde ele não está maduro ainda. Já a Long Tail se relaciona com o usuário mais determinado dentro do funil, aquele que está mais envolvido.
\n\n\n\nPor exemplo, uma palavra Head Tail seria “carro”, e na Long Tail, ela se tornaria “carro usado automático completo”.
\n\n\n\nHead Tail podem puxar mais tráfego, mas são as Long Tail que conseguem mais conversões. Ao acoplar ambas na sua estratégia de SEO, melhores a chance dela ser eficiente.
\n\n\n\nAgora que você definiu suas palavras-chave, comece a planejar a estrutura do seu texto com elas. Dando início pelo título, afinal, ele é o que aparece primeiro para o usuário.
\n\n\n\nA palavra-chave precisa aparecer no título, e descrever brevemente sobre o que o texto abordará. Mas, preste atenção no tamanho, o Google tem um limite de exibição de 63 caracteres.
\n\n\n\nOs títulos e intertítulos de uma página deve seguir uma hierarquia, e são chamados de heading tags. Desse modo, essas tags seguem uma ordem, sendo ela H1> H2> H3> H4> e por ai vai.
\n\n\n\nO título é classificado como o H1, e os intertítulos como H2, H3 etc. Portanto, você pode fazer usos deles para destacar as palavras-chave do seu texto. Por exemplo, H1 pode ser “Os melhores PC Gamers de 2020”, e o H2, “Melhores PC Gamers com custo-benefício”. Em seguida pode existir até um H3, sendo ele “Monitor de AMOLED em PCs Gamers”.
\n\n\n\nTraduzindo para o português, a meta descrição é aquele pequeno texto que está próximo ao título. Você deve utilizar esse espaço para dar uma breve motivação para o usuário clicar no seu link.
\n\n\n\nAqui, a palavra-chave precisa aparecer também, com uma pequena descrição sobre o que se trata o texto. Contudo, não se esqueça, esse pequeno texto precisa conter no máximo 160 caracteres.
\n\n\n\nEstruture a URL do seu site de forma simples. Pois, ela tem mais uso do que apenas ser um link para a página. Mesmo sendo padrão a URL ser um grande código, se ela for descomplicada e clara, o Google pode utilizar dela como fator de ranqueamento.
\n\n\n\nA URL pode ser usada também para categorizar conteúdos, descrevendo rapidamente o conteúdo da página. Dessa forma, facilitando algumas tarefas dos algoritmos do Google.
\n\n\n\nO Google também funciona como mecanismo de busca por imagens, sendo assim, recomendamos utilizar tags nelas também. Assim sendo, caso a imagem tenha uma descrição objetiva, o Google vai conseguir identificar o material visual dela.
\n\n\n\nPortanto, para fazer isso, você precisa definir a tag <alt> que surge substituindo a imagem caso ela não carregue, e também a tag <src>, que é o nome e formato do arquivo. Por exemplo, “computador-gamer.png”.
\n\n\n\nO Google também examina a quantidade de links internos na sua página. Sendo assim, a linkagem interna também conta como fator de ranqueamento.
\n\n\n\nQuanto mais uma página possui links assim, mais importante ela se torna para o Google. Desse modo, utilizar uma página relevante para guiar um usuário até as páginas menos acessadas é essencial. Além disso, essa técnica pode ajudar na conversão de possíveis clientes.
\n\n\n\nEssa parte se destina à estrutura do texto, a partir das palavras-chave. Utilizar a palavra-chave dentro do conteúdo de forma natural é essencial. Afinal, ninguém gosta de ficar lendo o mesmo termo repetidamente.
\n\n\n\nA palavra-chave está presente em vários outros campos, aqui não é diferente. Você deve pensar em criar um material que seja original, dando relevância para seu serviço ou produto. Portanto, quanto mais qualidade seu texto possuir, maior a chance de conseguir engajamento a partir dele, e eventualmente um maior ranqueamento nos resultados de pesquisa.
\n\n\n\nÉ muito importante estar sempre acompanhado a sua página, verificando quando ela deve ser atualizada e otimizada. Com um mercado que está cada vez mais competitivo, ficar para trás não é uma boa opção para qualquer e-commerce.
\n\n\n\nAs estratégias de SEO para e-commerce devem ser sempre estudadas, pensando na inovação e na criação de mais conteúdos. Esteja focado na experiência do usuário. Pois, ela está se tornado um fator para ranqueamento também.
\n\n\n\nO segredo de como produzir conteúdo está situado dentro do processo criativo. Portanto, planejar o sobre o material que será utilizado é fundamental, ainda mais se ele envolve vendas ou conversões.
\n\n\n\nNão vá na intuição, mesmo que você ache que uma ideia pode ser boa, pesquisar sobre o que seu público realmente quer saber é melhor. Dessa forma, para fazer isso, procure palavras-chave, através dela você pode saber se esse tema é relevante ou não.
\n\n\n\nNo entanto, aqui pode aparecer dois termos, o Head Tail e o Long Tail. Head Tail está relacionado com uma palavra-chave curta e generalizada, já o Long Tail com palavras-chave mais específicas. Desse modo, quando você procurar sobre a relevância de uma palavra-chave, você pode se deparar com um volume alto ou baixo de buscas.
\n\n\n\nEsse volume está correlacionado com a dificuldade da palavra de ranqueamento, uma palavra-chave com alto volume ranqueia mais, mas converte mesmo. Já uma palavra-chave com volume menor, tem menos acessos, porém, converte mais.
\n\n\n\nVocê pode usar o Google Trends para analisar uma palavra-chave.
\n\n\n\nFazer um estudo sobre a concorrência é fundamental nessa parte, afinal, você precisa ver o que eles estão fazendo, para superá-los. Um conteúdo que seja original e de qualidade já funciona como diferencial para seu site.
\n\n\n\nPara conseguir fazer isso, você pode utilizar algumas táticas, como, por exemplo, através da navegação anônima, pesquisar e entrar nos sites concorrentes. Foque nos primeiros links da página de resultados do Google, e veja o que eles possuem em comum.
\n\n\n\nCaso você note um “ponto fraco” entre eles, anote para não cometer esse mesmo erro ao produzir o seu conteúdo. Dessa forma, seu material será de melhor qualidade se comparado ao deles.
\n\n\n\nEntender o funil de vendas do seu próprio negócio é fundamental aqui, principalmente se ele for online.
\n\n\n\nLembrando do funil de vendas, você deve pensar sempre em produzir conteúdos de topo de funil. São aqueles conteúdos pensados em atrair o público, contudo, sem converter ele, ainda.
\n\n\n\nBlogs e redes sociais são perfeitos para esse topo. Pois, eles não funcionam como uma loja online. Essas plataformas podem funcionar melhor como vitrine para algum produto ou serviço.
\n\n\n\nEntão, saiba como criar o conteúdo certo para guiar de forma natural um usuário pelo funil de vendas, sem pressioná-lo para comprar algo. Deixa a parte da venda apenas para fechar a jornada.
\n\n\n\n“Como assim, vantagens são melhores que funções?”
\n\n\n\nExatamente, você tem que planejar em produzir um conteúdo que mostre o que seu serviço ou produto tem a oferecer. Portanto, como o que você vende pode mudar a vida do potencial cliente.
\n\n\n\nNão estamos dizendo para deixar as funções de fora, mas, sim, focar em mostrar quais as vantagens de se adquirir o seu produto. Desse modo, para fazer isso, pense em todas as funções que a sua empresa pode entregar, e transforme elas em vantagens.
\n\n\n\nIsso com certeza vai instigar mais o seu possível cliente.
\n\n\n\nUm preço muito alto ou muito baixo pode ser prejudicial para o seu negócio. Assim sendo, um preço alto pode afastar um cliente, por ele achar que o produto não valha tudo isso. Já um preço baixo, pode dar a entender que a qualidade do seu produto é baixa.
\n\n\n\nPara trabalhar isso, você precisa mostrar o que o seu negócio tem a oferecer como vantagem. Especifique que o valor do seu produto ou serviço é maior do que o dos seus concorrentes.
\n\n\n\nOu seja, quanto mais vantagens seu produto apresenta, mais valor você agrega a ele.
\n\n\n\nExistem 5 categorias sobre como produzir conteúdo que podem ajudar a alavancar o seu negócio online. Assim sendo, vamos listar eles aqui:
\n\n\n\nEnfim…
\n\n\n\nO processo de produção de conteúdo não é fácil, ele é complexo e deve ser feito com cuidado, para suprir as necessidades específicas do seu negócio. Com um bom planejamento criativo, o seu site pode conseguir mais conversões em menos tempo.
\n\n\n\nUma agência especializada é essencial para que o Marketing Digital da sua empresa seja feito de forma correta. Com ela, profissionais capacitados cuidarão de todos os âmbitos que ele engloba, desde um simples post em redes sociais até matérias e campanhas mais complexas.
\n\n\n\nPor isso, investir em uma agência, trará todos esses benefícios que você viu ao longo do texto.
\n\n\n\nSe você gostou desse conteúdo, não deixe de acompanhar nosso blog e saiba tudo sobre o universo do Marketing Digital!
\n\n\n\nAlém disso, se você procura por uma agência consolidada e com excelência em seu trabalho, não deixe de acessar nosso site e saber mais sobre a Beatz Digital.
\n\n\n\nPor hoje ficamos por aqui, obrigado pela leitura e até a próxima!
\n', 'Marketing Digital', '', 'publish', 'closed', 'open', '', 'marketing-digital', '', '\nhttps://beatz.com.br/blog/data-driven-marketing/', '2024-02-05 16:57:23', '2024-02-05 19:57:23', '', 0, 'https://beatz.com.br/?p=10000', 0, 'post', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (10001, 6, '2024-02-05 16:34:45', '2024-02-05 19:34:45', '', 'topo-servicos-marketing-digital', '', 'inherit', 'closed', 'closed', '', 'topo-servicos-marketing-digital-3', '', '', '2024-02-05 16:34:57', '2024-02-05 19:34:57', '', 10000, 'https://beatz.com.br/wp-content/uploads/2024/02/topo-servicos-marketing-digital.png', 0, 'attachment', 'image/png', 0), (10003, 6, '2024-02-05 16:48:54', '2024-02-05 19:48:54', '\nEsta estratégia é parte crucial dos projetos de business intelligence e tem como principais objetivos:
\n\n\n\nSendo assim, esta estratégia pode ajudar a empresa a entender melhor os dados gerados em cada operação. Isso estimula o processo de conversão digital e o marketing baseado em dados. Quer saber mais sobre Marketing Intelligence? Acompanhe a leitura até o final e saiba mais!
\n\n\n\nPor meio dele, os dados podem ser compilados e usados da melhor forma. Então, usam uma base de dados reais para criar operações mais eficazes. Dessa forma, é possível dar aos clientes, serviços e produtos da maneira que eles querem.
\n\n\n\nA inteligência de marketing tem sido muito usada por grandes multinacionais. Ela tem ganhado espaço para progresso e tem mostrado seu valor em empresas com os mais amplos ramos de mercado e escala. Afinal, quem não quer tomar ações mais consistentes e certas a cada dia?
\n\n\n\nMuitos avanços tecnológicos, afetaram métodos de trabalho e mentalidade. A mudança digital também afetou o mundo dos negócios e pode mudar os resultados.
\n\n\n\nPortanto, saiba mais sobre seus clientes e seus desejos, o mercado em que você atua, seus concorrentes e sua própria marca!
\n\n\n\nA metodologia de inteligência de marketing se baseia em alguns pilares:
\n\n\n\nUsamos a inteligência de marketing para organizar dados e entender a estrutura de relação. Por meio dessa análise, uma rede de clientes, fornecedores ou concorrentes pode ser feita. Por exemplo, uma empresa contrata vendedores para melhorar as vendas. Ele contém uma lista de nomes, mas essa estratégia não funciona.
\n\n\n\nO mais eficaz é a conexão que ele terá, e ela é obtida só através do tempo. A solução técnica de inteligência de marketing não se limita a isso, ela também pode integrar esses dados e construir relações fortes e duradouros.
\n\n\n\nO principal objetivo da inteligência de marketing é reduzir o risco com base em dados estratégicos. No entanto, para que as estratégias gerem insights precisos e cruciais para a tomada de decisões, as equipes de marketing e vendas devem trabalhar em harmonia com o seu plano estratégico.
\n\n\n\nDessa forma, obtêm-se:
\n\n\n\nO Marketing Intelligence pode ajudá-lo a entender as informações do mercado e as internas nos dados secundários. Como resultado, a empresa obtém relatórios fáceis de entender. Eles podem ser atualizados de tempos em tempos conforme preciso e destacam a necessidade de mudanças e melhorias.
\n\n\n\nSendo assim, contratar uma empresa da área, trará resultados de alto desempenho. Portanto, business intelligence é um processo complexo que requer conhecimento técnico, experiência e os meios certos.
\n\n\n\nFuncionários qualificados saberão como colocar os dados em prática na empresa. Além de terem a tecnologia necessária.
\n\n\n\nPortanto, após ter todo esse saber, usar a inteligência de marketing de uma empresa é uma forma de se manter à frente da concorrência, conectar e entender os clientes. Além disso, se preparar para os negócios cada vez mais segmentados, ajustados e em evolução do mercado de tecnologia.
\n\n\n\nSendo assim, se você ainda não usa o MI, busque exemplos de empresas que já usaram. Veja os parceiros certos e como eles podem ajudar seu tipo de negócio a melhorar as vendas. A inteligência de mercado trata de analisar dados, obter uma boa relação com os clientes e gerar conteúdo.
\n\n\n\nDessa forma, o mundo precisa cada vez mais de soluções tecnológicas para ter sucesso em seus negócios. Portanto, seja nas redes sociais ou nas vendas e no e-commerce, a tecnologia de hoje nos dá inteligência de mercado, que é um serviço crucial para otimizar qualquer projeto.
\n\n\n\nVocê quer usar a inteligência de marketing para melhorar os negócios da sua empresa? Então, visite o nosso site e veja todos os serviços da Beatz!
\n', 'Marketing Intelligence', '', 'publish', 'closed', 'open', '', 'marketing-intelligence', '', '', '2024-02-05 16:53:55', '2024-02-05 19:53:55', '', 0, 'https://beatz.com.br/?p=10003', 0, 'post', '', 0), (10004, 6, '2024-02-05 16:48:33', '2024-02-05 19:48:33', '', 'topo-servicos-marketing-intelligence', '', 'inherit', 'closed', 'closed', '', 'topo-servicos-marketing-intelligence-2', '', '', '2024-02-05 16:48:42', '2024-02-05 19:48:42', '', 10003, 'https://beatz.com.br/wp-content/uploads/2024/02/topo-servicos-marketing-intelligence.png', 0, 'attachment', 'image/png', 0), (10011, 6, '2024-02-05 17:01:28', '2024-02-05 20:01:28', '\nA estratégia que vai mudar os resultados da sua empresa
\n\n\n\nSe você chegou até essa nossa página, com certeza está em busca de melhorias para a sua marca e quer conquistar mais clientes que estejam realmente interessados em seus serviços. Então, conheça agora a melhor tática para vender mais e atrair um público totalmente fiel ao seu negócio!
\n\n\n\nO Inbound Marketing é uma das mais potentes vertentes do Marketing Digital, que visa atrair, converter e encantar futuros clientes. Aqui, buscamos fugir daquele marketing tradicional que conhecemos através de outdoor, rádio, TV e jornal.
\n\n\n\nContamos com 4 principais pilares, sendo eles:
\n\n\n\nO método, conhecido como NOVO MARKETING, vem sendo cada vez mais usado por empresas que realmente querem crescer e aumentar seus lucros. Afinal, ele é feito para atingir o público certo com materiais preparados para conduzir o possível cliente até a compra.
\n\n\n\nUm dos grandes pilares do inbound marketing é a atração de leads, que podem ser conquistados através de ações que você precisa começar a fazer o quanto antes. Veja algumas delas:
\n\n\n\nOu seja, trata-se da melhor tática para quem deseja que as pessoas certas tenham acesso ao seu conteúdo, conduzindo-as por etapas até que, finalmente, cheguem ao nível final: A COMPRA!
\n\n\n\n\n\n\n\nA resposta é sim!
Essa estratégia é eficaz e recomendada para qualquer tipo de segmento, que busca nutrir o seu potencial cliente e educar sobre o mercado de atuação da sua empresa.
Não importa o seu ramo, sua marca pode se tornar uma grande referência se utilizar as técnicas certas para aparecer nas primeiras páginas de buscadores, atraindo a atenção de quem procura resolver algum problema que o seu negócio atende.
A estratégia tem como base, o topo, meio e fundo de funil, para elaborar os conteúdos indicados ao público-alvo.
Nesse funil, contamos com os seguintes processos:
Caso a sua empresa não possua tanto conhecimento em relação
a essas práticas, o ideal é contar com uma empresa altamente especializada nessa estratégia, e que possa te auxiliar durante
todo o funil de vendas.
Usamos todo o potencial do Marketing Digital para trazer RESULTADOS REAIS aos nossos clientes, sempre aprimorando
e treinando o nosso time com as melhores práticas
existentes no mercado.
Com isso, sua marca terá acesso às melhores
e mais modernas soluções, possibilitando um crescimento
cada vez maior, tornando-se conhecida em seu ramo.
Afinal, não é segredo que o Marketing Digital proporciona
uma infinidade de oportunidades para atração
de pessoas interessadas em sua empresa.
Contudo, somente com a presença de uma estratégia
qualificada, você terá os melhores resultados!
Venha conhecer a grande oportunidade que a Beatz preparou, com uma estratégia inovadora, capaz de chamar a atenção do cliente que você deseja!
\n', 'Inbound Marketing', '', 'publish', 'closed', 'open', '', 'inbound-marketing-2', '', '', '2024-02-06 13:49:15', '2024-02-06 16:49:15', '', 0, 'https://beatz.com.br/?p=10011', 0, 'post', '', 0), (10012, 6, '2024-02-05 16:59:38', '2024-02-05 19:59:38', '', 'Inbound-Marketing', '', 'inherit', 'closed', 'closed', '', 'inbound-marketing-3', '', '', '2024-02-05 16:59:51', '2024-02-05 19:59:51', '', 10011, 'https://beatz.com.br/wp-content/uploads/2024/02/Inbound-Marketing.jpg', 0, 'attachment', 'image/jpeg', 0), (10019, 6, '2024-02-05 17:18:13', '2024-02-05 20:18:13', '', 'Header Menu', '', 'publish', 'closed', 'closed', '', 'header-menu', '', '', '2024-02-05 17:18:13', '2024-02-05 20:18:13', '', 0, 'https://beatz.com.br/blog/header-menu/', 0, 'wp_navigation', '', 0), (10025, 22, '2024-03-05 15:10:55', '2024-03-05 18:10:55', '\nFoi-se o tempo em que publicar artigos em um blog era tarefa simples. Você pode ouvir muito essa frase, se conversar com os profissionais de longa data. De certo modo, ela não é nem um pouco equivocada, afinal, estratégias de SEO (Search Engine Optimization) têm se tornado cada vez mais complexas nos últimos anos.
\n\n\n\nCriar uma estratégia de conteúdo já ajudou muitas empresas a alcançarem o topo, e isso é um fato. Mas, olhando de fora, pode parecer fácil e, por isso, você pode se frustrar muito ao apostar nessa solução sem o preparo adequado.
\n\n\n\nAtualmente, a internet tem se transformado em uma grande pista de corrida, com competidores avançando segundo a segundo para garantir seu lugar no pódio. Mas, existe uma sútil diferença ao pensarmos nessa disputa on-line, afinal, falamos de uma média de 1,9 bilhão de sites presentes na internet.
\n\n\n\nObviamente, devemos entender que cada um possui o seu nicho, e eles podem exigir ações específicas. Mas, uma coisa acaba sendo igual para todos, o uso de recursos de SEO.
\n\n\n\nSe você chegou até o nosso artigo, já deve saber que as técnicas de SEO são utilizadas para otimizar seu site. O que isso significa?
\n\n\n\nSignifica que profissionais como nós, devem desenvolver estratégias voltadas ao reconhecimento de métricas e sistemas de avaliação usados pelos buscadores. Assim, podemos entregar um conteúdo que atenda as expectativas dos usuários e conquiste bons posicionamentos nos principais buscadores. Isso é SEO!
\n\n\n\nMas, estamos muito adiantados na discussão do que SEO pode significar para o sucesso da sua estratégia on-line. Vamos voltar um pouco no tempo!
\n\n\n\nUma página na internet é composta por diversos aspectos que podem ditar o seu sucesso ou seu fracasso. Cada um desses pontos exerce uma influência enorme nos resultados. Por isso, quando deixamos de lado algo que julgamos \"sem importância\" podemos estar decretando o fim de uma estratégia.
\n\n\n\nA experiência do usuário, por exemplo, é um fator primordial para o bom ranqueamento nas páginas de pesquisa. Na verdade, o próprio Google define isso como uma das prioridades ao se entregar resultados para uma determinada pesquisa.
\n\n\n\nDe acordo com pesquisa divulgada pela empresa Brightedge, atualmente 68% de todas as experiências on-line começam pelos motores de busca. O Google, citado anteriormente e protagonista quando o assunto é SEO, detém quase 93% de todo o tráfego global.
\n\n\n\nÉ por isso que entender o funcionamento desses mecanismos é essencial para uma estratégia on-line. Não só isso, é preciso ter conhecimento sobre as técnicas que transformam esse cenário em um ambiente para o crescimento do seu negócio. É nesse ponto que as estratégias SEO brilham.
\n\n\n\nSEO, ou Search Engine Optimization, é o conjunto de estratégias e práticas que visam aumentar a visibilidade de um site nos resultados orgânicos de motores de busca. Seu objetivo é muito simples: melhorar a classificação de um site nas páginas de resultados de pesquisa (SERPs) para palavras-chave específicas.
\n\n\n\nMas, para chegar a resultados satisfatórios, é preciso atenção a muitos detalhes. Isso envolve otimizar diversos elementos do site, incluindo o conteúdo, a estrutura, as meta tags, as imagens e os links internos e externos, além de considerar fatores técnicos como velocidade de carregamento, compatibilidade com dispositivos móveis e segurança.
\n\n\n\nDe maneira geral, essa é uma estratégia fundamental para qualquer objetivo on-line. Afinal, melhorar a experiência do usuário é sinônimo de impulsionar o engajamento e as conversões no seu site.
\n\n\n\nPara entender de fato o que é SEO, pense no seu mecanismo de busca favorito como uma grande biblioteca. Sabemos que a quantidade de conteúdo publicado diariamente é infinitamente extensa, por isso, é necessária uma forma de organizar esse material.
\n\n\n\nAlém disso, o “bibliotecário” deve definir o que é coerente com a pesquisa feita pelo usuário e o que não é, evitando que ele se frustre com uma determinada resposta para a sua pergunta. Desse modo, se o seu conteúdo é pensado para uma determinada persona, você quer que ele seja mostrado como a melhor resposta para o que ela está pesquisando, certo?
\n\n\n\nNesse caso, o SEO seria uma forma de auxiliar na organização do conteúdo na internet. Afinal, são mais de 1 bilhão de sites publicando incansavelmente, pense na bagunça em que isso se transformaria se não houvesse um algoritmo que pegasse o livro certo para a pergunta certa.
\n\n\n\nDessa forma, seu trabalho como especialistas em SEO, é entender quais os critérios que o \"bibliotecário\" utiliza para escolher os melhores livros, assim transformando seu conteúdo em algo digno de ser entregue como a melhor resposta para uma pesquisa.
\n\n\n\nO SEO surgiu por volta da década de 1990, com o desenvolvimento dos primeiros mecanismos de busca. Na época, as plataformas eram baseadas em algoritmos simples, que se mantinham em foco, principalmente na relevância do conteúdo das páginas para as palavras-chave pesquisadas.
\n\n\n\nA primeira vez que mencionaram esse termo, foi em 1997 no livro Net Results, escrito por Bob Heyman, Leland Harden e Rick Bruner.
\n\n\n\nCom o aumento do número de páginas na internet, os mecanismos de busca começaram a desenvolver algoritmos mais complexos, que levavam em consideração uma série de fatores para determinar o posicionamento de um site nas SERPs.
\n\n\n\nEsses algoritmos foram a virada de chave para a necessidade de estabelecer estratégias e técnicas para melhorar o posicionamento de um site nos resultados de busca. Como vimos anteriormente, essas estratégias e técnicas são conhecidas como SEO.
\n\n\n\nNo início o SEO era uma prática relativamente simples, que se baseava, principalmente, na aplicação de palavras-chave no conteúdo do site. Com o tempo, a complexidade foi aumentando, envolvendo assim, uma série de fatores, incluindo a qualidade do conteúdo e a estrutura do site.
\n\n\n\nUsando o Google como nossa cobaia de estudos, nessa história nosso \"bibliotecário\" seria o Google Crawlers, trabalhando em sua grande biblioteca. Para encontrar rapidamente os melhores resultados, essa espécie de robô trabalha em três etapas muito importantes, sendo elas:
\n\n\n\nAntes de definir um posicionamento e entregar o conteúdo, o crawler deve encontrar as páginas disponíveis na internet, ou então, atualizar as informações sobre páginas já descobertas. Desse modo, a primeira tarefa é visitar páginas web de forma automatizada.
\n\n\n\nÉ um trabalho complicado, afinal esse crawler segue links de uma página para outra, coletando dados sobre cada URL visitada. Sem tempo para descanso. O rastreamento é contínuo para garantir que o conteúdo mais recente seja descoberto e que as atualizações nas páginas existentes sejam capturadas.
\n\n\n\nApós uma página ser rastreada, ela passa pelo processo de indexação, onde as informações coletadas são organizadas e armazenadas em um grande banco de dados, chamado índice.
\n\n\n\nDurante a indexação, os motores de busca analisam o conteúdo da página (texto, imagens, vídeos etc.), a estrutura (como o uso de tags HTML), e metadados (como tags de título e descrições meta) para entender do que se trata a página. Isso permite que aquele site seja recuperado como um resultado em potencial para consultas de pesquisas relevantes.
\n\n\n\nPor fim, temos a classificação. Aqui, as páginas indexadas são avaliadas e ordenadas em resposta a uma consulta de pesquisa específica. Os motores de busca utilizam algoritmos complexos para determinar a relevância e a autoridade de uma página com base em centenas de fatores. Você, provavelmente, já se deparou com alguns deles.
\n\n\n\nO objetivo é simples: apresentar ao usuário os resultados mais úteis e relevantes na parte superior das páginas de resultados de pesquisa (SERPs). A linha de chegada dessa grande corrida, é estar entre os primeiros resultados.
\n\n\n\nPensando no Google como um serviço oferecido por uma empresa, a entrega de conteúdo sem qualidade ou irrelevante, pode gerar experiências negativas e, consequentemente, queda no número de usuários. Ou seja, para estar entre os primeiros, você deve passar pelos critérios de quem está realizando a curadoria para essa pesquisa.
\n\n\n\nAcho que já podemos complicar um pouquinho as coisas, certo?
\n\n\n\nDesde o surgimento da internet, sabemos que as big techs trabalham dia após dia para otimizar ainda mais a experiência de usuários e marcas que utilizam esse tipo de serviço. É por isso que vemos a todo instante uma atualização que promete mudar o modo como usamos a internet. A prova disso são as IAs que bombaram nos últimos anos.
\n\n\n\nEsse histórico de atualização já vem de muito tempo, e muitas delas partiram do Google. Por mais que tentemos expandir a discussão das práticas de SEO, é quase impossível não mencionar a gigante do Vale do Silício na conversa. Afinal, a empresa foi precursora no combate do que conhecemos hoje como BlackHat (termo utilizado para se referir a práticas prejudiciais de publicação de uma página na web).
\n\n\n\nDesse modo, ao longo dos anos, o Google teve que pensar em diversos fatores que garantissem resultados relevantes no topo das suas SERPs.
\n\n\n\nAumentar um pouco a imagem e mudar cor da fonte para deixar ela mais legivel.
\n\n\n\nO Helpful Content é um conceito que foi introduzido pelo Google em 2022 e determina a necessidade de produzir conteúdos úteis para que sejam ranqueados. Essa é uma medida que reforça a necessidade do conteúdo que é útil para os usuários, ou seja, que atende as suas necessidades e expectativas.
\n\n\n\nOs sites que produzem conteúdo baseado nesses fatores têm mais chances de serem bem ranqueados nos resultados de pesquisa do Google. Isso porque, a plataforma quer fornecer aos usuários os resultados de pesquisa mais relevantes possíveis.
\n\n\n\nExiste um caminho muito longo para chegarmos ao que conhecemos hoje como SEO. Nesse caminho, ínumeras estratégias e ramificações foram surgindo, cada uma delas se adaptando mais ou menos com um determinado conteúdo. As diretrizes para otimização podem ser divididas em duas categorias, sendo elas:
\n\n\n\nÉ tudo aquilo que pode ser modificado internamente, ou seja:
\n\n\n\nOs elementos off-page, como o próprio nome sugere, são relacionados a fatores externos que podem impactar o seu site. Entre eles, podemos citar:
\n\n\n\nUma das principais vantagens em trabalhar com marketing digital, é a infinidade de ferramentas que estão a nossa disposição, prontas para ajudar em todos os processos envolvendo estratégias como a de SEO.
\n\n\n\nNão temos como prosseguir esse artigo sem antes revelar os meios que você precisa para começar a implementar estratégias de SEO. Por isso, separamos algumas das melhores ferramentas que podem fazer a diferença no seu dia a dia. Confira!
\n\n\n\nEssa, é uma ferramenta gratuita que fornece informações sobre o desempenho do seu site nos resultados de busca do Google. Ter um norte no processo de análise é fundamental, por isso, contar com dados de como o principal buscador da internet enxerga o seu site, é a chave para um futuro promissor para o ranqueamento das suas páginas.
\n\n\n\nEsse é um plugin gratuito para WordPress que ajuda a otimizar o seu site para SEO. Para isso, ele indica, enquanto você escreve, se o seu conteúdo atende aos principais fatores de ranqueamento, ou seja, aqueles que vimos anteriormente.
\n\n\n\nAo contrário das anteriores, essa é uma opção paga que oferece uma série de recursos para SEO, incluindo análise de backlinks e monitoramento de palavras-chave. Você, provavelmente, vai usar muito para a pesquisa de palavras-chave em sua estratégia. Afinal, a plataforma indica diversas informações relevantes para essa escolha, como: volume de pesquisa com aquele termo, dificuldade de ranqueamento baseado na autoridade dos sites que ranqueiam com ela, entre outros inúmeros fatores.
\n\n\n\nSe você tem um site intuitivo, cheio de publicações relacionadas, seria ruim se o Google não o mostrasse nos resultados de pesquisa, certo? E quando ocorrer uma recomendação, ela atrairá as pessoas certas para sua página. Por isso, dar atenção para técnicas de SEO vai ajudar o seu site a conseguir mais tráfego, e assim, trazer mais clientes em potencial.
\n\n\n\nVocê já sabe que a maioria dos visitantes do seu site vêm de mecanismos de pesquisa. Dessa maneira, isso significa que um bom posicionamento nessas plataformas atrairá um grande número de clientes em potencial para sua página.
\n\n\n\nUma estratégia bem definida é capaz de dobrar o número de visitas em suas páginas, ou seja, novos clientes potenciais.
\n\n\n\nOs brasileiros evitam links patrocinados, e tendem a comprar mais através de sites de busca. Dessa forma, você precisa garantir a posição do seu site nos buscadores.
\n\n\n\nAs páginas destacadas nos buscadores não aparecem por acaso. Portanto, para classificar o conteúdo de um site no Google, considere vários fatores. Os usuários sabem disso e, quando encontrarem sua marca em destaque, com certeza a respeitarão mais.
\n\n\n\nSendo assim, o SEO é essencial para alcançar um bom posicionamento nos buscadores e ampliar o escopo de produtos ou serviços.
\n\n\n\nE então, gostou do tema desse post? Lembre-se, estar por dentro do mundo de marketing é bom para a sua empresa, e pode trazer vantagens para ela!
\n\n\n\nNada melhor pra isso, do que acompanhar o nosso podcast! Episódios toda semana sobre gestão marketing e vendas. Você pode conferir nosso último espisódio agora mesmo.
\n\n\n\nUm bate-papo completo sobre as possibilidades da gestão de carreiras e remuneração com nossos convidados, Filipe Ferretti e Emerson Costa, da consultoria em remuneração Carreira Muller.
\n\n\n\nNão esquece de acompanhar a Beatz nas redes sociais e fique por dentro das nossas novidades em primeira mão.
\n', 'SEO: um guia completo para aprimorar suas estratégias em 2024', 'Tudo que você precisa para criar conteúdos que geram resultados esse ano', 'publish', 'closed', 'open', '', 'guia-completo-de-seo', '', 'https://beatz.com.br/blog/guia-de-seo-para-site/\nhttps://beatz.com.br/blog/dicas-para-pesquisa-de-palavra-chave/', '2024-03-05 15:10:57', '2024-03-05 18:10:57', '', 0, 'https://beatz.com.br/?p=10025', 0, 'post', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (10029, 45, '2024-03-05 17:01:32', '2024-03-05 20:01:32', '\nO teste A/B é uma prática comum dentro do marketing digital e UX onde o objetivo é comparar as duas versões de uma campanha e otimizar suas estratégias. Porém, existem ferramentas especificas para coletar amostras significativas.
\n\n\n\nGoogle ADS, e-mail marketing e páginas de destinos de sites, especialmente quando é necessário otimizar indicadores importantes. Por isso, atitudes como essas são essências para um resultado mais assertivo.
\n\n\n\nDentre eles, é possível avaliar o desempenho de elementos como botões, corres, títulos e layouts. Mas fique tranquilo, durante esse artigo vamos explicar como cada processo funciona.
\n\n\n\nA regra básica é de ue o teste A/B compara duas versões de conteúdo, determinando qual delas alcança o melhor resultado em métricas especificas. Ou seja, revelamos não apenas o que funciona, mas o que tem sinergia com a audiência.
\n\n\n\nCada movimento ou item escolhido influencia na ação que moldam o comportamento do consumidor. Aprimore os detalhes e alguns elementos tornam-se fundamentais como por exemplo:
\n\n\n\nAparência do botão: cor, forma e texto desempenham importantes na usabilidade e atratividade.
\n\n\n\nAgrupamento de informações: a estrutura desses dados pode influenciar na navegabilidade do usuário.
\n\n\n\nCores de layout: a paleta de cores influência na percepção e na experiência de um usuário.
\n\n\n\nIdentificar o que mais ressoa na personalidade da marca por meio dos testes A/B permite uma ação mais assertiva com o público. Portanto, trate-a como ferramenta para aperfeiçoar, refinar e oferecer o melhor para o seu público.
\n\n\n\nAntes de realizar um teste A/B indicamos que você conheça sua base inicial e envolve a análise profunda das métricas existentes como os padrões de desempenho para a criação de algo sólido.
\n\n\n\nPara isso, é necessário direcionar seus esforços ao realizar os testes. Quer aumentar as conversões ou melhorar as taxas de cliques? Se questionar é fundamental para começar a seguir uma direção. Cada hipótese é uma aposta na direção certa.
\n\n\n\nContudo, assim como a música é necessário definir a direção da sinfonia. Estabelecer metas reais te ajudam a entender para que direção você está caminhando, mesmo que seja em passos pequenos. Afinal, ninguém começa grande, não é mesmo?
\n\n\n\nCom metas definidas e hipóteses prontas está na hora de criar e executar. Então, cada peça torna-se importante. Por isso, escolha cuidadosamente elementos como cores, textos e lance para o seu público.
\n\n\n\nNo final, faça a análise dos resultados para entender o impacto de cada variante. Qual delas ressoou mais? Se o desafio é aumentar visitas, cliques ou conversões o teste A/B é a resposta.
\n\n\n\nQual atingir mais metas estabelecidas? Ao transformar dados em melodia, conduzimos uma sinfonia que não ressoa apenas em números, mas em seus usuários.
\n\n\n\nFalamos bastante sobre o teste A/B, existe o teste A/B/N onde “N” representa o desconhecido. Ele inclui mais de duas variações, torna-se fundamental para as otimizações.
\n\n\n\nSe você chegou até aqui, provavelmente já entendeu que o teste A/B é adequado sempre que um aprimoramento é adequado. Sendo assim, ao enfrentar desafios em campanhas que estão rodando, ele oferece uma abordagem mais flexível.
\n\n\n\nInclusive, antes de qualquer lançamento ele pode ser uma estratégia preventiva, garantindo que a sua escolha primária seja mais assertiva.
\n\n\n\nBaseado em dados reais, o teste A/B oferece insights concretos, eliminando suposições e direcionando decisões com precisão. Ao identificar o desempenho de variantes é possível otimizar seus esforços de maneira assertiva.
\n\n\n\nAo adotar esse método como uma atividade constante, transforme desafios em oportunidades para guiar suas estratégias no mundo digital. Descubra como o teste A/B pode impulsionar o seu sucesso clicando aqui.
\n\n\n\nSe você busca não apenas resultados, mas excelência em cada estratégia digital, nossa agência é a chave para transformar os seus objetivos em conquistas polpáveis. Afinal, nós queremos elevar sua presença on-line.
\n\n\n\nContamos com uma equipe de especialistas em marketing digital, combinando conhecimento sólido com criatividade, oferecendo soluções de acordo com a sua atual necessidade.
\n\n\n\nNão prometemos apenas, nós entregamos. Cada campanha é acompanhada de métricas realistas, fornecendo uma visão clara do impacto. Portanto, não perca tempo e entre em contato conosco agora mesmo!
\n\n\n\nIMAGEM AQUI
\n\n\n\nAo escolher nossos serviços, você está se posicionando como uma marca que entende o que quer e por não estar ao lado dos melhores especialistas do mercado? É o seu momento!
\n\n\n\nCaso ainda esteja dúvida, não deixe de conferir os nossos conteúdos e aproveite para conhecer as nossas cases de sucesso. Veja o que os nossos clientes estão comentando e entenda como está sendo a experiência deles. estão falando da Beatz.
\n', 'Testes A/B: uma estratégia sob medida!', 'Entenda como funcione as métricas e aplique-as!', 'publish', 'closed', 'open', '', 'testeab-uma-estrategia-sob-medida', '', '', '2024-03-05 17:01:33', '2024-03-05 20:01:33', '', 0, 'https://beatz.com.br/?p=10029', 0, 'post', '', 0), (10037, 45, '2024-03-05 17:10:07', '2024-03-05 20:10:07', '\nO remarketing é uma estratégia utilizada em conjunto com o Google Ads. Esse recurso tem o efeito de “re-influenciar” os visitantes de determinados sites a fim de aprimorar a marca ou gerar conversões.
\n\n\n\nVocê já pensou em comprar um produto em uma loja online e, ao entrar em outro site, aparece um anúncio informando que você está pensando em comprar o produto? Se isso já aconteceu com você, saiba que provavelmente é um anúncio de remarketing.
\n\n\n\nAcompanhe para ler e saber mais sobre essa estratégia, que pode aumentar o número de conversões do seu site!
\n\n\n\nO objetivo do remarketing é aumentar a taxa de conversão ou vendas. Isso acontece porque muitos usuários não sentem vontade de comprar um produto logo à primeira vista. Dessa forma, poucos usuários fazem isso.
\n\n\n\nSegundo o Google Ads, nos casos de e-commerce, 97% dos visitantes do site não realizam conversões na primeira visita. Em vendas mais complexas, há menos oportunidades de mudar para pedidos com limite de orçamento ou operações semelhantes.
\n\n\n\nPortanto, o remarketing pode continuar a aparecer em clientes que não converteram.
\n\n\n\nExistem diferentes estágios no processo antes que o usuário entre em contato com a empresa para comprar. Aqui podemos identificá-los em quatro momentos diferentes:
\n\n\n\nIMAGEM AQUI
\n\n\n\nLembre seus visitantes Remarketing se refere ao remarketing para a mesma pessoa. Dessa forma, ao comercializar a mesma pessoa mais de uma vez, você pode aprimorar sua imagem em suas mentes.
\n\n\n\nAlém disso, ela também pode “lembrar” seu desejo de comprar ao visitar algum site. Resumindo, por meio do remarketing do Google Ads, você pode lembrar o seu público que ele mostrou interesse, mas ainda não comprou.
\n\n\n\nUm termo em inglês bem conhecido para grandes empresas. Acompanhar significa “seguir”. Ou seja, através do remarketing no Google Ads, você continuará prestando atenção em quem visitou seu site, demonstrando interesse em produtos ou serviços e agilizando a compra.
\n\n\n\nDessa forma, é possível ser lembrado por quem provavelmente irá adquirir os seus produtos ou serviços.
\n\n\n\nQuer aplicar este método na sua empresa? Então, solicite um orçamento e saiba como a Beatz pode ajudar o seu negócio!
\n', 'Remarketing no Google Ads', 'Saiba como aumentar o número das', 'publish', 'closed', 'open', '', 'remarketing-no-google-ads', '', '', '2024-03-05 17:10:08', '2024-03-05 20:10:08', '', 0, 'https://beatz.com.br/?p=10037', 0, 'post', '', 0), (10040, 26, '2024-03-05 16:49:17', '2024-03-05 19:49:17', '\nVocê já se deparou com propagandas de produtos que visitou, em alguma loja virtual, enquanto rolava seu feed nas redes sociais? Essa é uma estratégia muito poderosa, chamada remarketing de anúncios.
\n\n\n\nAssim, se você também vende pela internet, essa estratégia funciona como um lembrete, para que as pessoas que acessaram os produtos, vejam o produto em outros lugares. Com isso, cria-se uma memória do item e da marca.
\n\n\n\nAntes de mais nada, esse recurso funciona, em especial, para recuperar os leads e possíveis clientes que acessaram seu site. Esta é uma estratégia de marketing digital chamada remarketing.
\n\n\n\nEla tem a função de re-influenciar os visitantes da loja virtual, com o objetivo de valorizar a marca ou converter vendas, através do Facebook ou do Instagram.
\n\n\n\nUma proposta cheia de vantagens, o remarketing funciona por meio de Anúncios do Facebook ou Anúncios do Instagram. Com esse investimento, será possível:
\n\n\n\nO remarketing no Facebook é uma estratégia de publicidade on-line, voltada às pessoas que visitaram seu site. Assim, os produtos acessados a pouco, em seu site, serão mostrados outra vez, no feed do Facebook, em forma de anúncio patrocinado.
\n\n\n\nEssa é uma boa estratégia para atrair usuários para conversão. Isso porque, se o visitante ficou com alguma dúvida sobre essa compra, ele passa a reconsiderar essa ação. Portanto, usar o remarketing em anúncios do Facebook é uma excelente escolha para nutrir e converter visitantes em clientes e leads.
\n\n\n\nAproveite ao máximo as vantagens da publicidade, crie ofertas exclusivas e atraia cada vez mais leads para o seu negócio.
\n\n\n\nCom o remarketing do Instagram, você pode criar postagens patrocinadas para chegar ao público que já mostrou interesse pelo seu segmento e até mesmo, interagir com suas postagens em certas atividades que a empresa já lançou.
\n\n\n\nPortanto, mesmo aqueles que desistiram de comprar produtos de sua empresa, são afetados. Embora focado em vendas, pode-se usar, também, o remarketing para gerar mais clientes e conversões em potencial.
\n\n\n\nAlém disso, aumentar a receita média de vendas e reter clientes.
\n\n\n\n*INSIRA AQUI A IMAGEM DE MEIO*
\n\n\n\nA partir do uso do remarketing de anúncios, é crucial tomar alguns cuidados, a fim de atrair o cliente com segurança. Para isso, atente-se em:
\n\n\n\nAs pessoas passam a maior parte do tempo por lá, enquanto navegam na Internet. O que antes eram as mudanças entre os canais de pré-TV, agora se tornou uma alternância entre Facebook, Instagram, Twitter etc.
\n\n\n\nDessa forma, é muito importante ter contato com pessoas de diversos lugares ao mesmo tempo. Ao fazer marketing para a mesma pessoa várias vezes, você pode aprimorar a imagem dela e, por ventura, “lembrar” seu desejo de comprar, quando ela visitar seu site.
\n\n\n\nAlém disso, contanto que seu anúncio apareça na linha do tempo das pessoas, elas vão considerar a compra de produtos, para que possam se aproximar cada vez mais da ação que você espera que realizem.
\n\n\n\nOu seja, usar os anúncios do Facebook e o remarketing de anúncios do Instagram, lembra o seu público de que ele mostrou algo que é do seu interesse, mas ainda não comprou. Mesmo que você nunca tenha usado isso em uma campanha, ele pode ter lhe afetado de algum jeito.
\n\n\n\nEsse método é atrativo para a sua marca? Então, saiba como os nossos especialistas podem ajudar sua empresa a obter ótimos resultados.
\n', 'Remarketing de anúncios com Facebook e Instagram Ads', 'Esta é uma estratégia de marketing digital, que tem a função de “re-influenciar” os visitantes da loja virtual, com o objetivo de valorizar a marca ou gerar conversões no Facebook ou Instagram.', 'publish', 'closed', 'open', '', 'remarketing-de-anuncios', '', '', '2024-03-05 16:49:19', '2024-03-05 19:49:19', '', 0, 'https://beatz.com.br/?p=10040', 0, 'post', '', 0), (10042, 45, '2024-03-05 16:58:47', '2024-03-05 19:58:47', '\nHoje, a produção de vídeos são responsáveis por uma grande fatia do tráfego na Internet. Acontece que, o segundo maior mecanismo de busca da Internet é o YouTube.
\n\n\n\nDe acordo com uma pesquisa feita pela Hubspot, 83% dos profissionais de marketing disseram que as estratégias de vídeo podem aumentar significativamente o ROI (retorno sobre o investimento).
\n\n\n\nPortanto, os vídeos podem construir uma marca e servir como referência para ajudá-la a vender mais.
\n\n\n\nInstitucionais: vídeos com foco na divulgação de sua marca e produtos;
\n\n\n\nTestemunho: com o objetivo de recomendar satisfação com o produto ou serviço;
\n\n\n\nCursos: cursos online ou vídeos de treinamento interno;
\n\n\n\nConteúdo: para que seus clientes e leads possam sempre aprender mais sobre sua empresa.
\n\n\n\nIMAGEM AQUI
\n\n\n\nEsses vídeos têm uma técnica poderosa e muito eficaz em termos de persuasão: contar histórias. Portanto, use-o para contar uma bela história por meio de imagens, personagens, dublagem e trilha sonora, o que produz um reconhecimento mais profundo do que palavras. A conversão não é feita sozinho.
\n\n\n\nDessa forma, é muito importante prestar atenção à narrativa do conteúdo. Por exemplo, os vídeos animados oferecem muitas possibilidades para a criatividade e atraem a atenção dos usuários. Dessa forma, tudo depende da sua imaginação.
\n\n\n\nA conversão depende da capacidade de persuasão, que é uma habilidade essencial para qualquer ação de marketing e vendas certo? Não é difícil imaginar como será o desempenho do vídeo a esse respeito.
\n\n\n\nO marketing de vídeo trouxe um grande retorno sobre o investimento para a empresa. Dessa forma, mais de 80% das empresas afirmam que os vídeos podem gerar um bom retorno do investimento.
\n\n\n\nOu seja, todo o conteúdo terá uma função na produção do vídeos. Se a sua mensagem for entregue de forma clara e criativa, o resultado virá.
\n\n\n\nA experiência da Beatz permite que você crie o conteúdo certo, no formato certo, para a plataforma certa. Dessa forma, os resultados serão melhores e sua marca poderá aproveitar os benefícios do conteúdo de vídeo.
\n\n\n\nPor exemplo, os vídeos são considerados mais úteis do que o texto do blog. Por serem mais dinâmicos e visualmente atraentes, eles podem manter o público por mais tempo. Portanto, se torna mais fácil marcar a memória do espectador.
\n\n\n\nAlém disso, canais como o YouTube podem às vezes gerar receita de publicidade, gerando assim, outra fonte de receita.
\n\n\n\nQuer criar vídeos de conteúdo para aprimorar a estratégia de marketing da sua empresa? Entre em contato com a Beatz, e saiba mais sobre os nossos serviços!
\n', 'Produção de vídeo', 'Capte imagens e ele a visão da sua marca!', 'publish', 'closed', 'open', '', 'producao-de-videos', '', '', '2024-03-05 16:58:49', '2024-03-05 19:58:49', '', 0, 'https://beatz.com.br/?p=10042', 0, 'post', '', 0), (10044, 45, '2024-03-05 16:57:59', '2024-03-05 19:57:59', '\nCom o monitoramento do e-commerce, você consegue analisar e entender problemas que envolvem taxas, como de rejeição, por exemplo. Com isso, os indicadores vão te ajudar a saber o que pode ser melhorado.
\n\n\n\nDessa forma, interpretar o comportamento de um cliente dentro de uma loja virtual é essencial. Afinal, empresas que ignoraram isso, vão ficar para trás, dentro do mundo do marketing digital.
\n\n\n\nAprender sobre seu público é importante para entender quais estratégias estão funcionando, e quais podem não funcionar. Portanto, é indispensável descobrir as tendências e comportamentos dos perfis dele.
\n\n\n\nAo monitorar as visitas no seu e-commerce, você consegue analisar e entender problemas que envolvem taxas, como de rejeição, por exemplo. Com isso, os indicadores vão te ajudar a saber o que pode ser melhorado.
\n\n\n\nÉ importante conseguir dados e informações, porém, você precisa aprender a entender eles da forma correta. Afinal, do que adianta ter tantos dados, sendo eles sem utilidade alguma?
\n\n\n\nÉ preciso acompanhar o monitoramento de e-commerce sempre que possível, mas apenas por métricas que sejam relevantes. Portanto, aqui vamos listar algumas que são mais populares:
\n\n\n\nEssa métrica mostra quantos usuários acessaram o site, porém, acabaram saindo sem interagir com algo. Dessa forma, provavelmente, o visitante errado está sendo atraído para seu e-commerce.
\n\n\n\nPortanto, para solucionar esse problema, você tem que estudar as personas do seu negócio, com o intuito de analisar as campanhas e otimizá-las para atingirem melhor o seu público.
\n\n\n\nA taxa de conversão é, possivelmente, a métrica mais essencial dentro do e-commerce. Eventualmente, essa métrica mostra a quantidade de visitantes que realizou alguma ação ou interação. Assim sendo, essa ação, dentro de uma loja online, pode ser a finalização de uma compra.
\n\n\n\nAo calcular a quantia de visitas em um e-commerce, você consegue entender o interesse do público pelo seu produto. Contudo, volume de visitas nem sempre condiz com volume de vendas, então, tome cuidado.
\n\n\n\nTudo dentro de um e-commerce tem custo, desde investimentos até uma compra realizada por um cliente. Portanto, entender esses custos é essencial para evitar prejuízos.
\n\n\n\nQuando sua empresa calcula o CAC, ela consegue saber sobre todo o investimento feito e estabelecer preços que evitem o prejuízo.
\n\n\n\nEssa métrica serve para calcular qual é a média de gastos por visitante na sua loja virtual. É importante analisar sempre essa métrica, afinal, é através dela que você vai saber se o seu planejamento de custos está correto.
\n\n\n\nAgora que você entendeu sobre as métricas essenciais, quer saber quais ferramentas são mais favoráveis?
\n\n\n\nIMAGEM AQUI
\n\n\n\nPara conseguir coletar todos esses dados, você precisará de certas ferramentas para monitoramento. Isto é, de que adianta saber que existem esses dados, e não saber como adquiri-los, certo?
\n\n\n\nO SEMrush é uma ferramenta que serve para analisar palavras-chave de um site, mostrando quais possuem melhor desempenho. Dessa forma, usamos ele dentro do monitoramento de e-commerce, examinando a performance de lojas virtuais nas buscas do Google.
\n\n\n\nAcima de tudo, o SEMrush libera um relatório, no qual você pode ver o posicionamento do seu site dentro do buscador do Google. Portanto, ele também indica o que precisa ser otimizado para subir o ranqueamento da página.
\n\n\n\nO Google Analytics permite a coleta de informações e dados sobre cada acesso e interação individual feitos em um site. Além disso, essa coleta pode ser realizada em tempo real, de forma gratuita.
\n\n\n\nAssim que você criar uma conta e um ID, o Google te permite analisar várias informações, como por exemplo:
\n\n\n\nSe você quer saber como configurar o Google Analytics, é só acessar esse link.
\n\n\n\nOutra ferramenta de análise e monitoramento é o Keyword Planner, e com ela, você conseguirá saber quais palavras-chave são mais adeptas para seu negócio. Dessa forma, o seu e-commerce precisa estar no topo dos resultados de busca.
\n\n\n\nPara que o seu site tenha conversões e vendas, ele precisa ser um dos primeiros a ser encontrado, certo? E você pode fazer uso dessa ferramenta para isso.
\n\n\n\nCom um cadastro no Adwords, isso se torna possível, já que existe uma integração entre os recursos.
\n\n\n\nNão é preciso usar todas essas ferramentas. Opte apenas por aquelas que vão examinar dados relevantes para o seu site. Acima de tudo, o importante é você estar sempre acompanhando os relatórios, tanto do seu negócio, quanto da concorrência.
\n\n\n\nCurtiu nosso artigo sobre o monitoramento de e-commerce? Tem muito mais conteúdo como esse em nosso site, é só acessar clicando aqui!
\n\n\n\nCaso fique interessado em saber mais, você pode entrar em contato com a gente.
\n', 'Monitoramento de E-commerce', 'Identifique e aplique técnicas baseado em dados!', 'publish', 'closed', 'open', '', 'monitoramento-do-e-commerce', '', '', '2024-03-05 16:58:01', '2024-03-05 19:58:01', '', 0, 'https://beatz.com.br/?p=10044', 0, 'post', '', 0), (10046, 45, '2024-03-05 17:03:10', '2024-03-05 20:03:10', '\nSe você precisar alterar seu site ou loja online, conte com a ajuda da Beatz! Nós podemos auxiliá-lo com a migração do SEO e evitar contratempos em seu posicionamento no Google!
\n\n\n\nSe você fizer essas mudanças sem uma agência de SEO ou suporte especializado, poderá reduzir significativamente o tráfego orgânico.
\n\n\n\nO que realmente acontece é que o Google possui alguns endereços de primeira linha. Assim, se você fizer essa alteração sem um link de redirecionamento, o Google vai acabar deixando seu site sem uma “localização” certa.
\n\n\n\nPortanto, se você precisar alterar seu site ou loja online, conte com a ajuda da Beatz! Nós podemos ajudá-lo com a migração do SEO e evitar contratempos em seu posicionamento no Google!
\n\n\n\nAlterando a plataforma para melhorar o desempenho e migrando SEO com especialistas, você pode manter os resultados obtidos até agora. O Google usa algoritmos para definir a classificação das páginas, e um dos fatores importantes para bons resultados é a vida útil da página.
\n\n\n\nDessa forma, depois que a migração de SEO for concluída, o antigo ainda será válido além dos novos bons resultados.
\n\n\n\nIMAGEM AQUI
\n\n\n\nEsta é a etapa de planejamento de todo o processo para que seu site não perca tráfego devido às mudanças de plataforma a serem feitas. Portanto, deve-se preparar a estratégia de SEO para a nova página.
\n\n\n\nE, sendo assim, a estratégia de SEO para a página antiga deve ser rastreada e redirecionada para que o novo site tenha feito as correções necessárias.
\n\n\n\nAlém disso, é fundamental alinhar o trabalho da equipe de arquitetura e design da informação. Portanto, este também é o momento de verificar se todos os requisitos de SEO estão sendo colocados em prática. Veja as principais operações nesta fase:
\n\n\n\nÉ hora de realizar todas as tarefas para fazer a migração da plataforma corretamente.
\n\n\n\nIsso ocorre porque, se algo não funcionar, levará a erros, classificações mais baixas e tráfego reduzido.
\n\n\n\nVeja as principais operações deste processo:
\n\n\n\nDepois de realizar a migração da plataforma, é hora de monitorar a linha de base. Portanto, o desempenho pode ser analisado e as comparações podem ser estabelecidas entre os sites antigos e novos.
\n\n\n\nDessa forma, diagnosticar com antecedência os pontos que precisam de melhorias no novo site é essencial. Com isso, será possível tomar ações corretivas rapidamente e garantir o bom desempenho da página.
\n\n\n\nSendo assim, para obter essa comparação de mercado, é necessário:
\n\n\n\nEsta é a principal estratégia para a geração orgânica de tráfego. Assim, você pode construir um site, blog ou página de comércio eletrônico da perspectiva que o Google entende como uma boa página.
\n\n\n\nDessa forma, os profissionais podem projetar uma estrutura e escrever conteúdo de maneira técnica. E assim, as páginas relevantes poderão ter uma boa classificação e aparecer na página inicial do Google.
\n\n\n\nE então, gostou do tema desse post? Lembre-se, estar por dentro do mundo de marketing é bom para a sua empresa, e pode trazer vantagens para ela!
\n\n\n\nCaso tenha vontade de ler mais sobre assuntos como esse, o nosso site está cheio de outros posts também. Para checar, é só clicar aqui!
\n', 'Migração de SEO', 'Explore a estrutura do seu site e melhore a classificação!', 'publish', 'closed', 'open', '', 'migracao-para-seo', '', '', '2024-03-05 17:03:12', '2024-03-05 20:03:12', '', 0, 'https://beatz.com.br/?p=10046', 0, 'post', '', 0), (10048, 45, '2024-03-05 17:02:35', '2024-03-05 20:02:35', '\nMais do que apenas desenvolver soluções, sua empresa deve vendê-las. Ter uma estratégia de marketing para empresas de TI é fundamental para alcançar excelentes resultados, contando com o parceiro ideal ao seu lado.
\n\n\n\nAcreditamos que as pessoas e marcas podem interagir de forma diferente, por isso, criamos movimento e impactamos positivamente em todos os lugares que passamos.
\n\n\n\nAlém disso, através de conteúdos relevantes e com campanhas assertivas, qualificamos e geramos os leads necessários para movimentar a sua empresa.
\n\n\n\nAnálise e pesquisa do mercado, tendências e concorrentes. Desse modo, nós termos uma noção do caminho que vamos percorrer antes mesmo de começar.
\n\n\n\nTodo cuidado com o seu branding, ou seja, os pontos que a marca tem de contato com seus clientes.
Realizamos isso através de processos cocriativos, a fim de comunicar a marca de dentro para fora, realizando o marketing para empresas de TI.
Organizando o seu negócio e alinhando a comunicação para conquistar resultados que realmente importam. Assim, planejamos todas as ações e campanhas da sua empresa.
\n\n\n\nNos dias de hoje, os principais canais de comunicação com o cliente são as mídias digitais.
Mas, desde que sejam bem trabalhados, por profissionais de qualidade. E, é isso que fazemos aqui na Beatz Digital.
Os canais de conteúdo têm especificações e exigem estratégias diferentes, para que seus conteúdos
sejam direcionados ao seu público-alvo.
Saiba o que é importante analisar, e quais números precisam ser considerados para garantir campanhas eficazes. Ou seja, sem essa análise, nada faz sentido.
\n\n\n\nO e-mail reduz a curva de aprendizado normal e longa do marketing para empresas de TI. Os resultados são visíveis diante de seus olhos em pouco tempo.
\n\n\n\nAo fazer parceria com a Beatz Digital, sua empresa contrata não só uma pessoa, mas, uma equipe de especialistas em diferentes áreas do Marketing (conteúdo, planejamento, design, redação, digital).
\n\n\n\n
Nossa equipe produz tudo que não é feito internamente, caso o seu negócio já tenha um setor de marketing. Ou seja, sua empresa ampliará seu marketing com a ajuda de profissionais capacitados para isso.
Ao contratar a consultoria especializada em Marketing de Conteúdo e Inbound Marketing. Por isso, o seu negócio contará com profissionais experientes em marketing para empresas de TI.
\n\n\n\nPortanto, ao juntar-se com a Beatz Digital, seu negócio terá uma equipe de especialistas ao seu dispor, com amplo conhecimento no
mercado de TI.
O Marketing Intelligence é aplicado ao marketing digital, com o apoio de ferramentas técnicas e dados integrados do B.I (business intelligence). Para melhorar os resultados, o Marketing Intelligence é o processo de geração de dados entre mercado, marca, concorrentes e comportamento do cliente online.
\n\n\n\nEsta estratégia é parte crucial dos projetos de business intelligence e tem como principais objetivos:
\n\n\n\nSendo assim, esta estratégia pode ajudar a empresa a entender melhor os dados gerados em cada operação. Isso estimula o processo de conversão digital e o marketing baseado em dados. Quer saber mais sobre Marketing Intelligence? Acompanhe a leitura até o final e saiba mais!
\n\n\n\nPor meio dele, os dados podem ser compilados e usados da melhor forma. Então, usam uma base de dados reais para criar operações mais eficazes. Dessa forma, é possível dar aos clientes, serviços e produtos da maneira que eles querem.
\n\n\n\nA inteligência de marketing tem sido muito usada por grandes multinacionais. Ela tem ganhado espaço para progresso e tem mostrado seu valor em empresas com os mais amplos ramos de mercado e escala. Afinal, quem não quer tomar ações mais consistentes e certas a cada dia?
\n\n\n\nMuitos avanços tecnológicos, afetaram métodos de trabalho e mentalidade. A mudança digital também afetou o mundo dos negócios e pode mudar os resultados.
\n\n\n\nPortanto, saiba mais sobre seus clientes e seus desejos, o mercado em que você atua, seus concorrentes e sua própria marca!
\n\n\n\nA metodologia de inteligência de marketing se baseia em alguns pilares:
\n\n\n\nUsamos a inteligência de marketing para organizar dados e entender a estrutura de relação. Por meio dessa análise, uma rede de clientes, fornecedores ou concorrentes pode ser feita. Por exemplo, uma empresa contrata vendedores para melhorar as vendas. Ele contém uma lista de nomes, mas essa estratégia não funciona.
\n\n\n\nO mais eficaz é a conexão que ele terá, e ela é obtida só através do tempo. A solução técnica de inteligência de marketing não se limita a isso, ela também pode integrar esses dados e construir relações fortes e duradouros.
\n\n\n\nO principal objetivo da inteligência de marketing é reduzir o risco com base em dados estratégicos. No entanto, para que as estratégias gerem insights precisos e cruciais para a tomada de decisões, as equipes de marketing e vendas devem trabalhar em harmonia com o seu plano estratégico.
\n\n\n\nDessa forma, obtêm-se:
\n\n\n\nO Marketing Intelligence pode ajudá-lo a entender as informações do mercado e as internas nos dados secundários. Como resultado, a empresa obtém relatórios fáceis de entender. Eles podem ser atualizados de tempos em tempos conforme preciso e destacam a necessidade de mudanças e melhorias.
\n\n\n\nSendo assim, contratar uma empresa da área, trará resultados de alto desempenho. Portanto, business intelligence é um processo complexo que requer conhecimento técnico, experiência e os meios certos.
\n\n\n\nFuncionários qualificados saberão como colocar os dados em prática na empresa. Além de terem a tecnologia necessária.
\n\n\n\nPortanto, após ter todo esse saber, usar a inteligência de marketing de uma empresa é uma forma de se manter à frente da concorrência, conectar e entender os clientes. Além disso, se preparar para os negócios cada vez mais segmentados, ajustados e em evolução do mercado de tecnologia.
\n\n\n\nSendo assim, se você ainda não usa o MI, busque exemplos de empresas que já usaram. Veja os parceiros certos e como eles podem ajudar seu tipo de negócio a melhorar as vendas. A inteligência de mercado trata de analisar dados, obter uma boa relação com os clientes e gerar conteúdo.
\n\n\n\nDessa forma, o mundo precisa cada vez mais de soluções tecnológicas para ter sucesso em seus negócios. Portanto, seja nas redes sociais ou nas vendas e no e-commerce, a tecnologia de hoje nos dá inteligência de mercado, que é um serviço crucial para otimizar qualquer projeto.
\n\n\n\nVocê quer usar a inteligência de marketing para melhorar os negócios da sua empresa? Então, visite o nosso site e veja todos os serviços da Beatz!
\n', 'Marketing Intelligence', '', 'publish', 'closed', 'open', '', 'marketing-intelligence-2', '', '', '2024-03-05 16:56:48', '2024-03-05 19:56:48', '', 0, 'https://beatz.com.br/?p=10050', 0, 'post', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (10052, 45, '2024-03-05 17:07:28', '2024-03-05 20:07:28', '\nMarketing Digital para empresas, é uma forma de promover uma marca em ambiente on-line. Essas estratégias permitem que as empresas usem uma série de processos com ferramentas digitais, para fornecer produtos e serviços mais adequados aos seus clientes.
\n\n\n\nPensando nisso, preparamos uma matéria para você saber tudo sobre esse conceito. Então, acompanhe a leitura e confira!
\n\n\n\nO Marketing Digital para empresas surgiu na década de 1960, mas ele passou a ser mais conhecido na década de 1990. Nessa época, as pessoas já tinham mais acesso à internet, seja no trabalho ou em casa.
\n\n\n\nCom isso, começaram a surgir lojas, leilões, e outras formas de comércio on-line. Assim, as empresas notaram uma nova oportunidade de vender seus produtos.
\n\n\n\nA partir daí, vieram as redes sociais e novos meios de divulgação das marcas. Sendo assim, as empresas estudam cada vez mais esse mercado e como trabalhar com ele.
\n\n\n\nO Marketing Digital, é uma forma de promover uma marca em um ambiente on-line. Essas estratégias permitem que as empresas usem uma série de processos com ferramentas digitais, para fornecer produtos e serviços aos seus clientes.
\n\n\n\nPelo fato de muitas pessoas estarem conectadas à internet, os empresários buscam, cada vez mais, se comunicarem através das mídias sociais. Muitas têm o foco principal na venda de seus serviços ou produtos. Mas também, no fortalecimento e reconhecimento de sua marca.
\n\n\n\nO Marketing Digital para empresas usa bastante as mídias sociais em seu funcionamento. Além disso, faz o uso de métricas e dados para realizar um planejamento estratégico.
\n\n\n\nA partir desse planejamento, você saberá qual é o meio e como realizá-lo da melhor maneira para atingir seus objetivos.
\n\n\n\nSe você busca por mais oportunidades de negócios e vendas, essa é a opção correta. Pequenas e grandes empresas, empreendimentos recentes ou antigos, seja qual for seu negócio, o Marketing Digital certamente te ajudará.
\n\n\n\nListamos abaixo, alguns tópicos em que você terá:
\n\n\n\nComo qualquer coisa em nossas vidas, temos que ter um planejamento. É preciso estudar alguns pontos na hora de montar a sua campanha.
\n\n\n\nEntão, continue a leitura e veja quais são:
\n\n\n\nPrimeiramente, você precisa definir a persona do seu negócio.
\n\n\n\nPersona é um personagem fictício, criado a partir de características e dados de clientes reais, que tem o intuito de representar um consumidor que seria ideal para um negócio ou empresa. Assim, esses dados e características abrangem o comportamento, história, desafios, dados demográficos e objetivos desse tal cliente ideal.
\n\n\n\nExistem alguns motivos para existirem recursos de criação de personas, e alguns deles são:
\n\n\n\nEm resumo, o público-alvo pode ser definido como sendo uma parte da sociedade, onde estão focados seus esforços para vender um produto ou serviço. É mais abrangente e geral, com características em comum, mas não entrando em muitos detalhes.
\n\n\n\nJá a persona, é como nós falamos, uma representação mais específica, detalhada e personalizada do cliente ideal para o seu negócio. Aqui, traça-se um perfil mais complexo, definindo então, uma identidade.
\n\n\n\nVamos te dar exemplos de cada um:
\n\n\n\nContudo, lembre-se que você não precisa escolher entre uma estratégia ou outra. O uso de ambas no seu planejamento pode trazer mais resultados, pois uma estratégia não substitui a outra!
\n\n\n\nO processo de criação de persona tem que ser feito com calma, analisando resultados de pesquisas, estudando seu público e detalhando o perfil de acordo com as informações.
\n\n\n\nAssim que sua equipe estiver conectada com a sua persona, ela está pronta para ser posta à prova auxiliando na otimização da comunicação. Agora, vocês podem começar a planejar estratégias relacionadas à jornada de compra do cliente.
\n\n\n\nUtilize o perfil da persona para criar conteúdo que seja relevante e atraia a atenção de possíveis consumidores. Caso queira melhorar ainda mais, sua empresa pode ir atrás de uma automação de marketing digital.
\n\n\n\nO benchmarking é uma prática que está presente em muitos negócios de sucesso, e ele visa monitorar e analisar a concorrência. Com isso, uma empresa consegue comparar o seu desempenho, com base no de outras.
\n\n\n\nSupondo que você é dono de uma mercearia, e o movimento está baixo nesses últimos meses, acarretando problemas financeiros e resultados ruins. Mas, acaba descobrindo que em um local próximo, uma nova mercearia surgiu, e está movimentada e bem-sucedida.
Se você decide estudar os processos e performances desse lugar com o intuito de entender o porquê dele estar conseguindo bons resultados, tecnicamente está fazendo benchmarking.
\n\n\n\nOu seja, avaliar e estudar a concorrência são métodos presentes nessa técnica. Por isso, se questione sempre sobre o que você pode estar fazendo e como estão seus resultados.
\n\n\n\nTer um feedback sobre o que funciona é fundamental, pois ajuda na hora de tomar decisões em relação ao seu negócio. Então, esteja sempre monitorando o mercado.
\n\n\n\nPodemos dizer que as palavras-chave servem como ferramenta para uma pesquisa. Elas são o que, e como alguém escreve a sua pergunta ou problema em um buscador.
\n\n\n\nNós as definimos, como algo próximo a um instrumento de busca, e devem ser usadas como forma de direcionar a criação de sites. Sendo assim, através delas, você estará dizendo a um buscador: “Ei, essa minha página está falando sobre determinado assunto!”
Ou seja, são elas que guiarão um usuário até determinada página ou site. Apresentando, assim, uma possível solução para tal problema. E não se esqueça: o certo é palavras-chave, e não palavras-chaves.
\n\n\n\nO mercado, hoje, depende delas, pois a partir das palavras-chave, que empresas conseguem traçar um caminho para atrair possíveis clientes.
\n\n\n\nO canal representa o formato que vai mostrar sua empresa ao público. Portanto, esses canais são tradicionais ou digitais, com atributos, formatos e frequência específicos. O resultado está ligado à aquisição e manutenção do cliente. Social, e-mail, pesquisa orgânica, conteúdo com autoridades do setor, sites e mídia paga, são alguns desses exemplos.
\n\n\n\nVocê deve estudar qual canal dá mais resultado para seu o conteúdo e investir mais no mesmo.
\n\n\n\nDefinir objetivos de marketing digital para empresas é fundamental, caso esteja querendo ter sucesso no seu segmento. Conforme o tempo passa, o mercado está ficando cada vez mais competitivo. Surgem mais concorrentes e isso pode saturar o público.
\n\n\n\nDessa forma, a importância de definir os objetivos de marketing é enorme, pois, assim, a sua empresa tem um rumo para seguir. Contudo, mesmo estando em segmentos parecidos, nem sempre faça o que seus concorrentes estão fazendo.
Os objetivos da sua empresa precisam estar relacionados aos resultados do seu negócio. Contudo, essas metas podem ser diferentes para empresas do mesmo segmento, mas que estão em “níveis” diferentes.
\n\n\n\nPor exemplo, uma empresa de pequeno porte, muitas vezes tem o objetivo de se apresentar no mercado, educando seu público e tentando se estabilizar. Já uma empresa grande, pode ter como meta aumentar o seu número de vendas e a fidelização de clientes.
\n\n\n\nSendo assim, os objetivos podem variar de acordo com cada negócio.
\n\n\n\nINSERIR IMAGEM
\n\n\n\nDentro do Marketing Digital, existem estratégias que são usadas para atingir seu objetivo da melhor maneira possível.
\n\n\n\nPor isso, é importante ter suas metas e objetivos bem definidos para saber qual delas usar.
\n\n\n\nConfira abaixo, as estratégias mais usadas nesse meio:
\n\n\n\nInbound Marketing, ou Marketing de Atração, é uma estratégia do Marketing Digital para empresas que focam em atrair e converter clientes. Contudo, o marketing sempre se baseou em interrupções. As empresas tiravam a atenção das pessoas para mostrar como seus produtos poderiam ser vantajosos para consumo.
\n\n\n\nEntretanto, a transformação digital e as mudanças radicais na conduta do consumidor, mudaram o conceito comum da publicidade. Sendo assim, o cliente é atraído pela empresa. Seus principais pilares são:
\n\n\n\nVeja os benefícios e as vantagens que estratégias de Inbound Marketing podem trazer para o seu negócio:
\n\n\n\nAntes da Internet se tornar popular, a publicidade era feita de forma intermitente. Em outras palavras, eles apareciam somente no meio de programas, como em comerciais de rádio e televisão. Mas, o marketing de conteúdo possui outra proposta.
\n\n\n\nEssa estratégia foca em criar conteúdo relevante e apelativo para o público, sem interromper o que eles estão fazendo. Ou seja, um material para “consumir” de maneira mais natural.
\n\n\n\nDessa forma, curiosidades, guias, vídeos, textos e materiais diversos também podem ser fornecidos a quem tiver interesse. Sendo assim, os relacionamentos começam a ser construídos de forma mais natural.
\n\n\n\nGerar conteúdo relevante é a melhor maneira de colocar seu site na página inicial do Google. Portanto, será um local onde o público poderá encontrá-lo facilmente.
\n\n\n\nA produção de conteúdo pode ajudar mais pessoas a conhecerem sua marca e, assim, entender os produtos e serviços que sua empresa oferece. E isso faz com que o público seja impactado de forma mais eficiente, e em maior escala também.
\n\n\n\nO reconhecimento da marca aumenta o número de pessoas que entendem e reconhecem positivamente sua marca. Enquanto o engajamento tenta construir relacionamentos próximos e contínuos com públicos mais seletivos.
\n\n\n\nAssim, ao produzir conteúdo de alta qualidade, você pode aumentar a interação das pessoas com sua marca, criando confiança e vínculo.
\n\n\n\nMuitas vezes, seu público-alvo não entende tudo sobre o mercado em que atua. Portanto, neste caso, produza conteúdo que responda às perguntas dos clientes e ensine-lhes tudo o que precisam para entender a decisão de compra. Ainda mais se o seu conteúdo for, de fato, de alta qualidade, você aumentará a satisfação do cliente e ele terá uma ideia de como usar o seu produto.
\n\n\n\nAumentar o volume de vendas, significa otimizar sua produção de conteúdo para orientar clientes em potencial durante o processo de compra e se preparar para a tomada de decisões.
\n\n\n\nO valor da vida útil (lifetime value – LTV) é o valor total gasto pelo cliente para toda a empresa, quando o cliente se fideliza. Portanto, todo empresário sabe que é mais barato vender para os clientes de longa data do que captar novos clientes.
\n\n\n\nO e-mail, apesar de ser uma ferramenta antiga, ainda supre muitas necessidades do Marketing Digital para empresas, e é um dos seus maiores potenciais.
\n\n\n\nGeralmente, ele é usado a fim de nutrir seus leads. Por ele, são enviados notícias, informações, novidades, entre outros.
\n\n\n\nO E-mail Marketing pode atingir um grande número de pessoas de forma rápida e direta.
\n\n\n\nAs Mídias Sociais se tornaram um meio de comunicação muito eficaz, repleto de possibilidades interessantes para o setor de marketing digital. Além disso, as redes sociais que temos, estão sob constante melhoria e não param de surgir outras ainda mais dinâmicas e atrativas.
\n\n\n\nSimplificando, a mídia social é um termo mais amplo, que representa as plataformas onde os usuários podem compartilhar informações, ou seja, todo ambiente on-line que permita a entrega de conteúdo é uma mídia social.
\n\n\n\nHá várias mídias sociais dentro da internet, e todas com a sua dinâmica e formatos. Os principais são:
\n\n\n\nEstes, são um dos mais conhecidos na internet e continuam em alta, apesar das mudanças dentro do cenário digital. Além disso, são a escolha de 53% dos profissionais da área de marketing.
\n\n\n\nSão as redes de interação focadas no compartilhamento de conteúdo, como: vídeos, textos, imagens etc. Aqui entram o YouTube, Medium e Pinterest.
\n\n\n\nElas podem desempenhar o papel de uma mídia social, principalmente com as melhorias que estão sendo feitas nelas. As principais são:
\n\n\n\nAinda invicto como a maior rede social do mundo, temos o Facebook.
\n\n\n\nEle oferece prós, como: audiência de 2.1 bilhões de usuários, com uma média de 8 cliques em anúncios, por usuário, segundo a Hootsuite. E oferece melhor segmentação de público, segundo a Statista.
\n\n\n\nO queridinho de muitos influencers e jovens no mundo todo. Ele é uma rede social que não para de crescer e oferece vantagens como brand awareness e mais engajamento para as marcas.
\n\n\n\nEle é a rede social que une negócios e relacionamento entre pessoas, empresas e organizações.
\n\n\n\nO Linkedin beneficia bastante as empresas B2B, pois 80% dos leads para estas empresas vêm desta rede social. Além de ser um ótimo meio de recrutamento e seleção.
\n\n\n\nGoogle Ads, também conhecido como Google Adwords, é o maior canal de links patrocinados na Internet. Portanto, se sua empresa está procurando uma estratégia de exposição on-line rápida e eficaz, esta ferramenta pode, sem dúvida, fornecer uma grande ajuda.
\n\n\n\nO Google é, sem dúvida, o mecanismo de busca mais usado no mundo. E o Google Ads está em uma posição estratégica nos resultados de pesquisa. Os anúncios são personalizados, o que significa que são exibidos com base nos interesses de pesquisa do usuário.
\n\n\n\nEle fornecerá métricas precisas e cobertura extraordinária. Portanto, essa ferramenta tem muitos benefícios. Acompanhe o texto a seguir e veja todas as vantagens de anunciar com o Google Ads!
\n\n\n\nA partir do momento em que faz login no Google Ads, você conhece a variedade de ferramentas que ele oferece. Portanto, será capaz de criar anúncios de texto, vídeo, imagem ou aplicativo.
\n\n\n\nEsta é uma função básica! Portanto, não depende do público-alvo, pois cada público tem um canal que produz mais resultados. Dessa forma, outro benefício importante é a capacidade de escolher se o seu anúncio procurará clientes em potencial em sua região, estado ou país.
\n\n\n\nFeito para web designers e profissionais de marketing digital, o Google Optimize é um meio de otimização de sites. Desse modo, com ele se torna possível fazer testes a partir de combinações de diferentes itens do site.
\n\n\n\nPode-se testar cada item de código HTML, e isso conta com imagens, formulários, call to actions e blog posts. Portanto, facilita que haja um aumento nas taxas de conversão e na satisfação do visitante.
\n\n\n\nDesse modo, ele é definido como um meio com o potencial de ser usado para conseguir bons frutos.
\n\n\n\nEm conclusão, ele efetua testes de versões variadas de páginas e seus itens, como cópia do corpo, imagens e cabeçalho.
\n\n\n\nO Google Analytics é uma ferramenta de monitoramento e análise de tráfego instalado em sites, aplicativos e sistemas de rede. Dessa forma, seu objetivo é medir a experiência do usuário em plataformas on-line. Atualmente, é a ferramenta de análise de tráfego mais usada no mundo.
\n\n\n\nPortanto, pode ajudar os profissionais de marketing, vendas e administrativos na tomada de decisões de campanha, criação de conteúdo, foco em vendas e até mesmo na formulação de estratégia administrativa.
\n\n\n\nVocê também pode descobrir as páginas mais visitadas, o número de conversões e fontes, quais dispositivos, quais cidades e outros dados relevantes.
\n\n\n\nEsta é uma ferramenta de configuração simples que se integra localmente ao Google Ads e ao Search Console, além de outras ferramentas de marketing. Além disso, essa ferramenta possui uma versão totalmente gratuita, o que será de grande ajuda na sua operação.
\n\n\n\nAnúncios no Facebook e no Instagram são ferramentas de marketing e publicidade on-line importantes. Portanto, você pode criar campanhas e anúncios para seus produtos e negócios.
\n\n\n\nO Facebook tem mais de 2 bilhões de usuários e o Instagram tem mais de 1 bilhão de contas. Dessa forma, o Brasil tem mais visibilidade nas duas redes sociais e ocupa o terceiro lugar no ranking mundial.
\n\n\n\nEm outras palavras, seu público pode estar lá! No total, quase 200 milhões de brasileiros atuam nas redes sociais. Desta forma, seus clientes podem, sem dúvida, assistir a histórias, ver feeds, apreciar, compartilhar e ser influenciados por milhões de conteúdos e propagandas.
\n\n\n\nPortanto, aproveite esta oportunidade para se conectar com seu público-alvo!
\n\n\n\nInstagram Ads é uma ferramenta que pode criar anúncios para feeds e histórias da rede social. Contudo, o formato do patrocínio pode variar entre fotos, vídeos, carrosséis e até coleções de fotos.
\n\n\n\nO termo vem da abreviatura de Instagram Advertising, que indica a possibilidade de publicidade na mídia. No entanto, a função não é tão desconhecida. Isso ocorre porque ele é muito semelhante aos anúncios do Facebook e tem funções e eficiência semelhantes.
\n\n\n\nÉ inegável que entre os principais objetivos dessas atividades, podemos destacar a geração de cliques, por exemplo, obtendo mais seguidores, conversões, visualização de vídeos, interação e direcionamento para o site.
\n\n\n\nInvestir nesta ferramenta pode ser uma oportunidade para sua empresa ter esperança de atrair mais pessoas e atingir os objetivos dos seus sonhos. Portanto, um dos maiores motivos para apostar nos anúncios do Facebook é:
\n\n\n\nPortanto, além dos motivos mencionados, existem alguns pontos que devem ser considerados ao apostar nesta estratégia. Porque com esse investimento, sua empresa pode ter muitas vantagens.
\n\n\n\nOs anúncios do Instagram se destacam por causa dos poderosos recursos de segmentação de seus anunciantes. Então, ao colocar anúncios na web, você pode usar todos os métodos de segmentação existentes nos anúncios do Facebook para direcionar sua comunicação. Veja a seguir alguns exemplos:
\n\n\n\nPortanto, com base nessas informações, fica claro que o Facebook Ads e o Instagram Ads desempenham um papel importante no marketing digital. Dessa forma, adotar esse tipo de estratégia é fundamental para a divulgação e cobertura no mercado.
\n\n\n\nOs testes A/B são frequentemente realizados em campanhas de marketing digital, conversões de página e operações UX (experiência do usuário). Portanto, o objetivo principal desses experimentos é comparar as estratégias de melhor desempenho para um determinado propósito.
\n\n\n\nDepois de confirmar qual estratégia é a melhor, aplique-a para aumentar o resultado desejado. Saiba mais sobre alguns itens testados e comparados:
\n\n\n\nA maioria dos testes A/B é feito usando ferramentas específicas ou por meio de software de automação de marketing.
\n\n\n\nO teste A/B pode obter significância estatística a partir de amostras selecionadas de forma inteligente. Em outras palavras, a partir da definição do número a ser testado, pode-se considerar que o resultado obtido é válido, o que é significativo para o teste A/B.
\n\n\n\nApós a determinação da amostra, criam-se duas variantes para testes, existem certas diferenças entre eles. Portanto, o exemplo clássico é um teste de assunto de e-mail.
\n\n\n\nAssim, é possível saber qual tópico apresenta o melhor desempenho em termos de taxa de abertura.
\n\n\n\nEstas são ferramentas excelentes porque fornecem feedback de mercado real e preciso com base em dados, e não em suposições. No entanto, não se trata de uma pesquisa simples, na qual alguém pode responder uma coisa e fazer outra na prática: são fatos abrangentes.
\n\n\n\nUma vez que diferentes versões são distribuídas aleatoriamente dentro do mesmo intervalo de tempo, não há risco de fatores externos afetarem a taxa de conversão.
\n\n\n\nO teste A/B tem várias vantagens. Portanto, os mais comuns para criar os testes A/B são: Google Ads, marketing por e-mail, anúncios em páginas de destino e páginas de sites.
\n\n\n\nOs testes A/B são adequados para situações em que é necessário otimizar determinados indicadores importantes para a empresa. Portanto, essa otimização poderá se realizar em termos de visitas, aberturas, cliques e geração de clientes potenciais.
\n\n\n\nPortanto, se o seu e-mail tem uma taxa de cliques muito baixa ou a página de destino tem uma taxa de conversão muito baixa, vale a pena criar uma segunda versão para executar o teste A/B e descobrir se a nova versão tem melhor desempenho.
\n\n\n\nO teste é uma forma conservadora de trabalhar. Por meio deles, é fácil determinar algumas coisas. Dessa maneira, ao usar essa ferramenta é preciso ter calma e ser inteligente para coletar e interpretar os dados.
\n\n\n\nSendo assim, esses testes são uma ferramenta muito interessante, que pode melhorar a precisão da comunicação e das estratégias de marcas que trabalham com marketing digital.
\n\n\n\nKPI ou Key Performance Indicator, traduzindo para Indicador-Chave de Desempenho, é um método de calcular os resultados de performance de ações feitas por uma empresa.
\n\n\n\nDessa forma, pode-se definir como uma ferramenta de gestão, com o intuito de acompanhar e analisar o desempenho de estratégias planejadas. Ou seja, com os KPIs, uma organização pode compreender quais medidas funcionam ou não para o seu negócio.
\n\n\n\nPortanto, os indicadores permitem uma observação mais detalhada sobre os processos, para entender se a sua empresa está atingindo os objetivos definidos.
\n\n\n\nA seguir, confira alguns dos KPIs que a sua empresa pode usar:
\n\n\n\nOs KPIs primários são aqueles encontrados primeiro. São os que calculam o resultado, e, através de informações, vão te dizer se as estratégias da sua empresa estão funcionando.
\n\n\n\nPodemos falar que alguns dos dados essenciais para seus objetivos estão nessa parte.
\n\n\n\nDessa forma, eles serão colocados dentro da rotina da organização, indicando os dados considerados mais importantes. Por exemplo, receita por compra, custo por lead e taxa de conversão.
\n\n\n\nO setor de diretoria, com supervisores ou gerentes, geralmente, fica responsável por esses indicadores, já que eles acompanham o progresso dos resultados na estratégia.
\n\n\n\nOs KPIs secundários têm a função de informar se o gerenciamento de estratégia está bem direcionado através de testes. Ou seja, pode-se dizer que eles funcionam com um suporte aos indicadores primários.
\n\n\n\nTemos como exemplo:
\n\n\n\nReforçando, os KPIs secundários estão ali para apoiar os primários.
\n\n\n\nA terceira, mas não menos importante categoria, é a de KPIs práticos. O gerente de campanhas de marketing precisa estar sempre testando e acompanhando os dados sobre características de usuários. Contudo, a lista de indicadores aqui, é maior.
\n\n\n\nSendo alguns deles:
\n\n\n\nDefinir objetivos de marketing é fundamental, caso sua empresa esteja querendo ter sucesso no seu segmento. Conforme o tempo passa, o mercado está ficando cada vez mais competitivo, surgem mais concorrentes e isso pode saturar o público.
\n\n\n\nDessa forma, a importância de definir os objetivos de marketing é enorme, pois, assim, a sua empresa tem um rumo para seguir. Contudo, mesmo estando em segmentos parecidos, nem sempre faça o que seus concorrentes estão fazendo.
Os objetivos da sua empresa precisam estar relacionados aos resultados do seu negócio. Contudo, essas metas podem ser diferentes para empresas do mesmo segmento, que estão em “níveis” diferentes.
\n\n\n\nPor exemplo, uma empresa de pequeno porte, muitas vezes tem o objetivo de se apresentar no mercado, educando seu público e tentando se estabilizar. Já uma empresa grande, pode ter como meta aumentar o seu número de vendas e a fidelização de clientes.
\n\n\n\nSendo assim, os objetivos podem variar de acordo com cada negócio.
\n\n\n\nPensando nisso, após entender essa parte e quais os objetivos da sua empresa, agora você precisa definir quais estratégias de marketing serão utilizadas. Procure entender qual o estágio de maturidade do seu negócio, afinal, a sua equipe de marketing precisa saber disso para estruturar o planejamento.
\n\n\n\nEm uma empresa que está começando e possui apenas um marketing inicial, o objetivo não pode ser alcançar vendas enormes ou conquistas extraordinárias. Cada coisa precisa ser feita no seu tempo.
\n\n\n\nAgora, imagine um negócio que já possui mais estabilidade no mercado, tem todo um histórico, clientes e passou por muitos processos. Para ele, estruturar estratégias se torna mais plausível, visto que existe uma base de informações mais concreta.
\n\n\n\nEstudar o mercado e entender como ele funciona, também conta como função do seu time de marketing. Afinal, saber o que falar e pra quem falar é essencial para uma estratégia efetiva.
\n\n\n\nConseguir informações e dados de um determinado público, se torna muito mais fácil quando a sua empresa possui um relacionamento com ele. Criar estratégias eficientes que consigam engajamento, também fazem parte do planejamento. Sendo assim, o seu time precisa saber como se conectar com o público.
\n\n\n\nDessa forma, um bom meio de estudar seus possíveis clientes, é definindo personas para a sua empresa. Afinal, você vai conseguir entender quem consome seu produto ou adquire seu serviço, como eles chegaram até você, por quais motivos e o perfil deles.
\n\n\n\nLembrando que, entender o problema, descobrir a motivação e compreender os desafios do seu público, é fundamental para guiá-lo até uma solução.
\n\n\n\nMecanismos de busca como o Google, podem ser de grande ajuda para negócios que possuem páginas e websites. Por meio deles, o público consegue encontrar a sua empresa através de pesquisas, e quanto melhor o seu ranqueamento, maior a chance de você ser encontrado.
\n\n\n\nDesse modo, a grande dúvida que fica é: como conseguir um lugar no topo dos resultados de pesquisa?
\n\n\n\nEm resumo, existem duas respostas para essa pergunta: através do uso de técnicas de SEO e mídia paga. Pensando no SEO, ao utilizar métodos de otimização para a sua página e criando conteúdo relevante, o próprio Google vai entender isso e te ajudar no ranqueamento.
\n\n\n\nAgora, se tratando de mídia paga, é um meio mais instantâneo, pensado a curto prazo, onde existe um investimento em campanhas que mostram a sua página como forma de anúncio.
\n\n\n\nPor isso, é bom pesquisar sobre palavras-chave, pois em ambos os meios, o uso delas se torna essencial para atingir seus objetivos. Se possível, faça uso de ambas as técnicas para conseguir mais resultados.
\n\n\n\nAntes de continuarmos, vamos explicar o que é um Lead, e o que faz dele um Lead Qualificado ou não. Todo contato que, ao visitar seu site, por exemplo, deixa informações sobre ele, como o e-mail em uma Landing Page, se torna um Lead.
Mas, para ele ser considerado um Lead Qualificado, ele precisa apresentar características ou dados que mostrem ele como um possível cliente. Ou seja, tem que ser um contato que possua um perfil semelhante ao da sua persona.
\n\n\n\nQuando você entender o seu público, será o momento de começar a pensar no formato de conteúdo disponível para ele. O seu time de marketing digital para empresas deve criar conteúdos que envolvam os problemas dos clientes.
\n\n\n\nAqui entra a estratégia de Inbound Marketing, que diz para seguirmos algumas etapas na criação de material de acordo com a Jornada de Compra:
\n\n\n\nNão basta apenas fechar um negócio, a parte de retenção de clientes também importa, e muito!
\n\n\n\nO objetivo aqui é criar um relacionamento pós-venda com um cliente, criando conteúdos que fidelizem eles com uma comunicação bem planejada. Sendo assim, a sua empresa pode fazer uso de algumas técnicas para manter o seu consumidor por perto.
\n\n\n\nAs redes sociais podem servir como uma ótima ferramenta nessa parte, pois com ela, a sua empresa consegue manter contato com o público. Assim, os clientes se engajam mais com a marca e formam um relacionamento com a mesma.
\n\n\n\nPorém, não se esqueça: as pessoas estão nas redes sociais para se entreterem, então, crie um formato de postagem que seja agradável para elas.
\n\n\n\nOutra ferramenta de exemplo, a Newsletter, utiliza e-mails para ter esse contato, já que eles são um meio mais comum no universo empresarial. Dessa forma, o correto a se fazer é analisar qual estratégia é a melhor, de acordo com os objetivos.
\n\n\n\nO Marketing Digital para empresas oferece diversos benefícios para seu negócio. Abaixo, listamos os principais. Confira:
\n\n\n\nFornecer resultados eficazes e econômicos é uma consideração nas estratégias e ações que implementamos em marketing digital. Sua organização deve realizar as ações possíveis para atingir os objetivos de sua marca.
\n\n\n\nMedir os resultados em marketing digital, é um processo contínuo porque direciona a estratégia on-line da sua marca.
\n\n\n\nUma das vantagens dessa estratégia é que ela pode identificar o público-alvo com precisão. Portanto, segmentar e entender onde seus consumidores estão, pode ajudá-lo a orientar com precisão seu comportamento de vendas. Dessa forma, é mais fácil identificar.
\n\n\n\nSua marca faz parte do mundo global e digital, onde seus clientes podem encontrar você on-line. As gerações possuem um nível de tecnologia superior e estão em constante atualização. Portanto, sua organização precisa acompanhar este desenvolvimento.
\n\n\n\nDesse modo, ao usar o marketing digital para empresas como estratégia, é inegável que sua marca seguirá as tendências regionais.
\n\n\n\nUm ambiente competitivo com grandes players não assustará sua marca. Dessa forma, compreender seus concorrentes e as diferenças de marca podem melhorar sua reputação.
\n\n\n\nTrabalhar com valores, entender a cultura local, utilizar ferramentas digitais e personalizá-las, são os passos que norteiam essa polêmica.
\n\n\n\nO relacionamento com os clientes é a palavra-chave para uma marca de sucesso. Sendo assim, esse relacionamento envolve a construção de confiança, autoridade e transparência com o público. Alguns pontos para prestar atenção:
\n\n\n\nRastrear e medir os resultados são técnicas de marketing digital. Assim sendo, consideramos resultados de longo prazo e trabalhamos com as marcas para atingir esses objetivos.
\n\n\n\nMapeie a jornada de compra dependendo da estratégia de marketing digital utilizada para empresas. Esse é o caminho que o cliente percorre antes de adquirir o produto ou serviço. Este conceito retrata a maturidade do visitante. Pois o processo é dividido em várias etapas até que o visitante se torne cliente.
\n\n\n\nPortanto, de acordo com a estratégia para cada etapa, sua marca pode seguir esse caminho e entender como melhor atendê-lo e atingir a idealização.
\n\n\n\nConstruir a reputação e autoridade de uma marca, são estratégias de marketing digital para empresas. Portanto, ações como a produção de conteúdo podem ajudar sua marca a seguir esse caminho até o coração de seus clientes. Sendo assim, este processo faz com que seus clientes acreditem, confiem em seu trabalho e escolham sua empresa na hora de comprar mercadorias.
\n\n\n\nO marketing digital para empresas usa vários métodos para permitir que sua marca reduza o custo de aquisição de clientes (CAC).
\n\n\n\nExibição de dados:
\n\n\n\nA proposta de valor está relacionada aos objetivos definidos para sua campanha publicitária, sempre considerando o conhecimento da marca: qual resultado você deseja alcançar?
\n\n\n\nPara que o Marketing Digital para empresas funcione de maneira aquedada, precisamos evitar alguns erros como:
\n\n\n\nO SEO (Search Engine Optimization), significa otimizar seu site para que os buscadores, dentre eles o Google Bot (robô do Google) possa encontrá-lo e posicioná-lo melhor na página de buscas.
\n\n\n\nSendo assim, existem várias técnicas e cuidados que possibilitam construir um conteúdo mais interessante e relevante para ser otimizado pelo SEO.
\n\n\n\nSe você tem um site intuitivo, cheio de publicações relacionadas, seria ruim se o Google não o mostrasse nos resultados de pesquisa, certo? E quando ocorrer uma recomendação, ela atrairá as pessoas certas para sua página. Por isso, dar atenção para técnicas de SEO vai ajudar o seu site a conseguir mais tráfego, e assim, a trazer mais clientes em potencial.
\n\n\n\nVocê já sabe que a maioria dos visitantes do seu site vêm de mecanismos de pesquisa. Dessa maneira, isso significa que um bom posicionamento nessas plataformas atrairá um grande número de clientes em potencial para sua página.
\n\n\n\nSão aqueles que acreditam nas instruções do Google de que visitarão sua página e provavelmente farão alguns registros para continuar recebendo seu conteúdo. Ou seja, quanto mais você investe em SEO, mais qualificado é o tráfego para sua página.
\n\n\n\nSe você aposta em SEO, consegue dobrar o número de visitas à página e conquistar novos clientes potenciais. Portanto, as vendas também começarão a apresentar progresso e você terá lucro com o seu investimento.
\n\n\n\nOs brasileiros evitam links patrocinados, e tendem a comprar mais através de sites de busca. Dessa forma, você precisa garantir a posição do seu site nos buscadores.
\n\n\n\nAs páginas destacadas nos buscadores não aparecem por acaso. Portanto, para classificar o conteúdo de um site no Google, considere vários fatores. Os usuários sabem disso e, quando encontrarem sua marca em destaque, com certeza a respeitarão mais.
\n\n\n\nSendo assim, o SEO é essencial para alcançar um bom posicionamento nos buscadores e ampliar o escopo de produtos ou serviços.
\n\n\n\nAgora que você já entendeu o que é SEO e como funciona, vamos te mostrar algumas dicas de técnicas para e-commerce. Antes de mais nada, vamos começar com a primeira dica de base.
\n\n\n\nRecomendamos sempre começar o seu processo de SEO pesquisando palavras-chave, pois ao fazer uso delas na sua página, mecanismos de busca conseguem ranqueá-la melhor.
\n\n\n\nPalavras-chave possuem duas categorias, Head Tail e Long Tail. A primeira, Head Tail, está ligada a usuários no topo do funil de vendas, onde ele não está maduro ainda. Já a Long Tail se relaciona com o usuário mais determinado dentro do funil, ou seja, aquele que está mais envolvido.
\n\n\n\nPor exemplo, uma palavra Head Tail seria “carro”, e na Long Tail, ela se tornaria “carro usado automático completo”.
\n\n\n\nHead Tails podem puxar mais tráfego, mas são as Long Tail que conseguem mais conversões. Ao acoplar ambas na sua estratégia de SEO, melhores as chances dela ser eficiente.
\n\n\n\nAgora que você definiu suas palavras-chave, comece a planejar a estrutura do seu texto com elas. Dando início pelo título, afinal, ele é o que aparece primeiro para o usuário.
\n\n\n\nA palavra-chave precisa aparecer no título, e descrever brevemente sobre o que o texto abordará. Mas, preste atenção no tamanho, o Google tem um limite de exibição de 63 caracteres.
\n\n\n\nOs títulos e intertítulos de uma página devem seguir uma hierarquia, e são chamados de heading tags. Desse modo, essas tags seguem uma ordem, sendo ela H1> H2> H3> H4> e por aí vai. O título é classificado como o H1, e os intertítulos como H2, H3 etc. Portanto, você pode fazer usos deles para destacar as palavras-chave do seu texto. Por exemplo, H1 pode ser “Os melhores PC Gamers de 2020”, e o H2, “Melhores PC Gamers com custo-benefício”. Em seguida pode existir até um H3, sendo ele “Monitor de AMOLED em PCs Gamers”.
\n\n\n\nTraduzindo para o português, a meta descrição é aquele pequeno texto que está próximo ao título. Você deve utilizar esse espaço para dar uma breve motivação para o usuário clicar no seu link.
\n\n\n\nAqui, a palavra-chave precisa aparecer também, com uma pequena descrição sobre o que se trata o texto. Contudo, não se esqueça, esse pequeno texto precisa conter no máximo 160 caracteres.
\n\n\n\nEstruture a URL do seu site de forma simples. Pois ela tem mais uso do que apenas ser um link para a página. Mesmo sendo padrão a URL ser um grande código, se ela for descomplicada e clara, o Google pode se utilizar dela como fator de ranqueamento.
\n\n\n\nA URL pode ser usada, também, para categorizar conteúdos, descrevendo rapidamente o conteúdo da página. Dessa forma, facilitando algumas tarefas dos algoritmos do Google.
\n\n\n\nO Google também funciona como mecanismo de busca por imagens. Sendo assim, recomendamos utilizar tags nelas também. Dessa maneira, caso a imagem tenha uma descrição objetiva, o Google vai conseguir identificar o material visual dela.
\n\n\n\nPortanto, para fazer isso, você precisa definir a tag <alt> que surge substituindo a imagem caso ela não carregue. E também, a tag <src>, que é o nome e o formato do arquivo. Por exemplo, “computador-gamer.png”.
\n\n\n\nO Google também examina a quantidade de links internos na sua página. Sendo assim, a linkagem interna também conta como fator de ranqueamento.
\n\n\n\nQuanto mais uma página possui links assim, mais importante ela se torna para o Google. Desse modo, utilizar uma página relevante para guiar um usuário até as páginas menos acessadas é essencial. Além disso, essa técnica pode ajudar na conversão de possíveis clientes.
\n\n\n\nEssa parte se destina à estrutura do texto, a partir das palavras-chave. Utilizar a palavra-chave dentro do conteúdo de forma natural é essencial. Afinal, ninguém gosta de ficar lendo o mesmo termo repetidamente.
\n\n\n\nA palavra-chave está presente em vários outros campos, e aqui não é diferente. Você deve pensar em criar um material que seja original, dando relevância para o seu serviço ou produto. Portanto, quanto mais qualidade seu texto possuir, maior a chance de conseguir engajamento a partir dele, e eventualmente um maior ranqueamento nos resultados de pesquisa.
\n\n\n\nÉ muito importante estar sempre acompanhando a sua página, verificando quando ela deve ser atualizada e otimizada. Com um mercado que está cada vez mais competitivo, ficar para trás não é uma boa opção para qualquer e-commerce.
\n\n\n\nAs estratégias de SEO para e-commerce devem ser sempre estudadas, pensando na inovação e na criação de mais conteúdos. Esteja focado na experiência do usuário, pois ela está se tornado um fator para ranqueamento também.
\n\n\n\nO segredo de como produzir conteúdo está situado dentro do processo criativo. Portanto, planejar sobre o material que será utilizado é fundamental, ainda mais se ele envolve vendas ou conversões.
\n\n\n\nNão vá na intuição, mesmo que você ache que uma ideia pode ser boa. Pesquisar sobre o que seu público realmente quer saber é melhor. Dessa forma, para fazer isso, procure palavras-chave,. Através delas você pode saber se esse tema é relevante ou não.
No entanto, aqui pode aparecer dois termos, o Head Tail e o Long Tail. Head Tail está relacionado com uma palavra-chave curta e generalizada. Já o Long Tail com palavras-chave mais específicas. Desse modo, quando procurar sobre a relevância de uma palavra-chave, você pode se deparar com um volume alto ou baixo de buscas.
\n\n\n\nEsse volume está correlacionado com a dificuldade de ranqueamento da palavra. Uma palavra-chave com alto volume ranqueia mais, mas converte mesmo. Já uma palavra-chave com volume menor, tem menos acessos, porém, converte mais.
\n\n\n\nVocê pode usar o Google Trends para analisar uma palavra-chave.
\n\n\n\nFazer um estudo sobre a concorrência é fundamental nessa parte, afinal, você precisa ver o que eles estão fazendo, para superá-los. Um conteúdo que seja original e de qualidade já funciona como diferencial para o seu site.
\n\n\n\nPara conseguir fazer isso, você pode utilizar algumas táticas, como por exemplo, através da navegação anônima, pesquisar e entrar nos sites concorrentes. Foque nos primeiros links da página de resultados do Google, e veja o que eles possuem em comum.
\n\n\n\nCaso você note um “ponto fraco” entre eles, anote para não cometer esse mesmo erro ao produzir o seu conteúdo. Dessa forma, seu material será de melhor qualidade se comparado ao deles.
\n\n\n\nEntender o funil de vendas do seu próprio negócio é fundamental aqui, principalmente se ele for on-line.
\n\n\n\nLembrando do funil de vendas, você deve pensar sempre em produzir conteúdos de topo de funil. São aqueles conteúdos pensados em atrair o público, contudo, sem converter ele, ainda.
Blogs e redes sociais são perfeitos para esse topo. Pois, eles não funcionam como uma loja on-line. Essas plataformas podem funcionar melhor como vitrine para algum produto ou serviço.
Então, saiba como criar o conteúdo certo para guiar de forma natural um usuário pelo funil de vendas, sem pressioná-lo para comprar algo. Deixa a parte da venda apenas para fechar a jornada.
\n\n\n\n“Como assim, vantagens são melhores que funções?”
\n\n\n\nExatamente! Você tem que planejar em produzir um conteúdo que mostre o que seu serviço ou produto tem a oferecer, assim como, o que você vende pode mudar a vida do potencial cliente.
\n\n\n\nNão estamos dizendo para deixar as funções de fora, mas, sim, focar em mostrar quais as vantagens de se adquirir o seu produto. Desse modo, para fazer isso, pense em todas as funções que a sua empresa pode entregar, e transforme-as em vantagens.
Isso com certeza vai instigar mais o seu possível cliente.
\n\n\n\nUm preço muito alto ou muito baixo pode ser prejudicial para o seu negócio. Assim sendo, um preço alto pode afastar um cliente, por ele achar que o produto não valha tudo isso. Já um preço baixo, pode dar a entender que a qualidade do seu produto é baixa.
\n\n\n\nPara trabalhar isso, você precisa mostrar o que o seu negócio tem a oferecer como vantagem. Especifique que o valor do seu produto ou serviço é maior que o dos seus concorrentes.
\n\n\n\nOu seja, quanto mais vantagens seu produto apresenta, mais valor você agrega a ele.
\n\n\n\nExistem 5 categorias sobre como produzir conteúdos que podem ajudar a alavancar o seu negócio on-line. Assim sendo, vamos listar eles aqui:
\n\n\n\nMais especificamente, promoções relâmpago. Dentro delas, você consegue produzir conteúdos que estejam focados na divulgação de um produto ou serviço. Essa categoria funciona melhor no público mais avançado dentro do funil de vendas. Geralmente, está mais presente em e-mails.
\n\n\n\nNessa categoria, os materiais ricos são os mais recomendados, pois, aqui, o foco é gerar leads. Ao entregar um e-book, por exemplo, e pedir em troca um e-mail, a chance de você conseguir um lead aumenta.
Aqui, o intuito é criar conteúdos interligados com outros. Dessa forma, o objetivo é elevar os pontos de contato com o seu negócio, criando uma relação com o possível cliente. E eventualmente, converter para uma venda.
\n\n\n\nProdutos que possuem um valor mais alto, geralmente, são mais difíceis de vender, e necessitam de uma publicidade mais complexa. Por isso, você deve estudar e criar estratégias de produção de conteúdo que preparem o público, para que quando chegue a hora de oferecer esse produto, ele não se assuste.
\n\n\n\nFaça um planejamento para cobrar o acesso de alguns conteúdos. Contudo, isso pode parecer uma coisa meio bruta de se fazer, mas não é. Ao pensar em uma assinatura de clube, por exemplo, você pode disponibilizar para os membros materiais exclusivos. Porém, recomendamos não deixar de produzir conteúdos gratuitos também.
\n\n\n\nEnfim…
\n\n\n\nO processo de produção de conteúdo não é fácil, ele é complexo e deve ser feito com cuidado, para suprir as necessidades específicas do seu negócio. Com um bom planejamento criativo, o seu site pode conseguir mais conversões em menos tempo.
\n\n\n\nPor que contratar uma agência especializada em Marketing Digital para empresas?
Uma agência especializada é essencial para que o Marketing Digital para empresas seja feito de forma correta. Com ela, profissionais capacitados cuidarão de todos os âmbitos que ele engloba, desde um simples post em redes sociais até matérias e campanhas mais complexas.
Por isso, investir em uma agência, trará todos esses benefícios que você viu ao longo do texto.
\n\n\n\nSe você gostou desse conteúdo, não deixe de acompanhar nosso blog e saiba tudo sobre o universo do Marketing Digital!
\n\n\n\nAlém disso, se você procura por uma agência consolidada e com excelência em seu trabalho, não deixe de acessar nosso site e saber mais sobre a Beatz Digital.
\n\n\n\nHoje ficamos por aqui. Obrigado pela leitura e até a próxima!
\n', 'Marketing Digital para Empresas', 'Entenda os conceitos e aplique a estratégia na prática!', 'publish', 'closed', 'open', '', 'marketing-digital-para-empresas', '', '\nhttps://beatz.com.br/blog/data-driven-marketing/', '2024-03-05 17:07:30', '2024-03-05 20:07:30', '', 0, 'https://beatz.com.br/?p=10052', 0, 'post', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (10055, 26, '2024-03-05 17:08:56', '2024-03-05 20:08:56', '\nA demanda por conteúdos relevantes cria excelentes oportunidades para as empresas criarem materiais criativos e se destacarem no marketing de conteúdo. Assim, a autoridade deve ser estabelecida entre os clientes e as questões relacionadas ao seu campo de atividade.
\n\n\n\nMas, apenas publicar não é suficiente. Você precisa atingir as metas de marketing de conteúdo, como atrair visitas para seu site, além de potenciais clientes e aumentar as taxas de conversão de vendas. Portanto, você precisa de uma estratégia bem alinhada.
\n\n\n\nEstabelecemos nossos próprios métodos de marketing de conteúdo que podem trazer resultados eficientes e criar valor para a empresa. Portanto, o processo inclui:
\n\n\n\nTodas as nossas estratégias de marketing digital são focadas para produzir resultados mensuráveis. Portanto, verifique os seguintes tipos de conteúdo que geramos:
\n\n\n\nAntes da Internet se tornar popular, a publicidade era feita de forma intermitente. Em outras palavras, elas apareciam somente no meio de programas, como em comerciais de rádio e televisão. Mas, o marketing de conteúdo possui outra proposta.
\n\n\n\nNossa estratégia é criar conteúdo relevante e apelativo para o público, sem interromper o que eles estão fazendo. Ou seja, um material para “consumir” de maneira mais natural.
\n\n\n\nDessa forma, curiosidades, guias, vídeos, textos e materiais diversos também podem ser fornecidos a quem tiver interesse. Sendo assim, os relacionamentos começam a ser construídos de maneira mais natural.
\n\n\n\n*INSIRA AQUI A IMAGEM DE MEIO*
\n\n\n\nGerar conteúdo relevante é a melhor maneira de colocar seu site na página inicial do Google. Portanto, será um local onde o público poderá encontrá-lo facilmente.
\n\n\n\nA produção de conteúdo pode ajudar mais pessoas a conhecerem sua marca e, assim, entender os produtos e serviços que sua empresa oferece. E isso faz com que o público seja impactado de forma mais eficiente, e em maior escala também.
\n\n\n\nO reconhecimento da marca aumenta o número de pessoas que entendem e reconhecem positivamente sua marca, enquanto o engajamento tenta construir relacionamentos próximos e contínuos com públicos mais seletivos.
\n\n\n\nAssim, ao produzir conteúdos relevantes de alta qualidade, você pode aumentar a interação das pessoas com sua marca, criando confiança e vínculo.
\n\n\n\nMuitas vezes, seu público-alvo não entende tudo sobre o mercado em que atua. Portanto, neste caso, produza conteúdo que responda às perguntas dos clientes e ensine-lhes tudo o que precisam para entender a decisão de compra. Ainda mais, se o seu conteúdo for de fato de alta qualidade, você aumentará a satisfação do cliente e ele terá uma ideia de como usar o seu produto.
\n\n\n\nAumentar o volume de vendas, significa otimizar sua produção de conteúdo para orientar leads durante o processo de compra e se preparar para a tomada de decisões.
\n\n\n\nO valor da vida útil (lifetime value – LTV) é o valor total gasto pelo cliente para toda a empresa, quando o cliente se fideliza. Portanto, todo empresário sabe que é mais barato vender para os clientes de longa data do que captar novos clientes.
\n\n\n\nAssim, usar uma estratégia de conteúdo para esse fim é uma boa opção. Pois, mantém o cliente sempre em contato com a sua empresa.
\n\n\n\nE então, gostou do tema desse post? Lembre-se que, estar por dentro do mundo de marketing é bom para a sua empresa, e pode trazer vantagens para ela!
\n\n\n\nCaso tenha vontade de ler mais sobre assuntos como esse, o nosso site está cheio de outros posts também. ara checar, é só clicar aqui!
\n', 'Conteúdos relevantes: atraia a sua persona com Marketing de Conteúdo', 'Nossa estratégia é criar conteúdo que gere valor para a sua persona, sem interromper o que eles estão fazendo. Ou seja, um material para “consumir” de maneira mais natural.', 'publish', 'closed', 'open', '', 'conteudos-relevantes', '', '', '2024-03-05 17:08:58', '2024-03-05 20:08:58', '', 0, 'https://beatz.com.br/?p=10055', 0, 'post', '', 0), (10056, 45, '2024-03-05 16:23:06', '2024-03-05 19:23:06', '\nAjudamos a sua empresa na aplicação de estratégias realmente efetivas de marketing digital, a fim de aumentar sua visibilidade no mercado e gerar oportunidades novas de negócio.
\n\n\n\nA Beatz Digital é uma agência especializada em Marketing Digital, e que oferece consultoria no intuito de orientar seu negócio com a definição e aplicação das melhores estratégias para atingir uma melhor visibilidade e aumentar seus resultados na internet.
\n\n\n\nA sua empresa terá um suporte completo, de ponta a ponta, com a nossa consultoria, para implementar uma campanha que, de fato, traga resultados para a sua marca.
\n\n\n\nConheça as vantagens que a consultoria de Marketing Digital da Beatz pode agregar ao seu negócio!
\n\n\n\nCom certeza, você gostaria que a sua empresa fosse encontrada nos maiores buscadores da internet, não é mesmo? Através da consultoria de Marketing Digital, podemos garantir maior visibilidade para a sua marca, utilizando estratégias, métodos e técnicas comprovadas.
\n\n\n\nCom as nossas ações e estratégias personalizadas, você terá uma empresa ímpar no mercado. Aqui na Beatz, prezamos pela personalização de cada cliente, já que entendemos a importância de ser exclusivo e único perante a concorrência.
\n\n\n\nUm dos nossos principais pilares na consultoria de Marketing Digital é tornar o seu site um excelente canal de vendas. Ou seja, um local onde todos os seus clientes consigam encontrar informações importantes e páginas eficientes e práticas para tudo que precisam.
\n\n\n\nFazemos isso a partir de uma minuciosa análise da sua empresa, e através de uma completa otimização do seu site, feita por profissionais especializados.
\n\n\n\nHá muitas agências de Marketing Digital que criam campanhas promissoras, mas não conseguem entregar resultados coerentes.
\n\n\n\nE, isso acontece pela falta de monitoramento das ações feitas. Aqui na Beatz, nossos consultores especialistas em Marketing Digital realizam um constante acompanhamento de todos os resultados que são gerados pelas estratégias, visando assim, a melhoria contínua do trabalho.
\n\n\n\nVocê já parou para pensar no potencial que a internet pode oferecer para o seu negócio vender mais? Pois é, com a nossa consultoria, sua empresa vai desfrutar dessas possibilidades de forma assertiva e eficiente. Afinal, com as nossas campanhas, te ajudamos a ganhar maior visibilidade e converter mais leads através de diferentes ações e canais.
\n', 'Consultoria de Marketing Digital', 'Entre em contato conosco e acelere suas vendas!', 'publish', 'closed', 'open', '', 'consultoria-de-marketing-para-empresas', '', '', '2024-03-05 16:23:07', '2024-03-05 19:23:07', '', 0, 'https://beatz.com.br/?p=10056', 0, 'post', '', 0), (10058, 45, '2024-03-05 16:22:23', '2024-03-05 19:22:23', '\nJá pensou em conquistar mais visibilidade através de uma performance excepcional para o seu negócio na internet? E ainda, imagine sua empresa sendo encontrada no Google, exatamente no momento em que seus potenciais clientes procuram pelos serviços ou produtos que você oferece. Seria o cenário perfeito, não é mesmo?
\n\n\n\nAtualmente, milhares de pessoas navegam pela internet, seja para buscar informações, pesquisar sobre produtos ou serviços, interagir nas redes sociais ou aprender algo novo.
Ou seja, existe uma oportunidade de atingir seu público-alvo através de anúncios relevantes feitos no momento certo.
Além disso, se você busca potencializar suas vendas, a maneira mais eficiente e rápida é anunciar na internet. Através de campanhas de mídia on-line, você pode destacar seu negócio e, consequentemente, gerar mais visitar ao site, leads e conversões.
\n\n\n\nCriando campanhas assertivas e de qualidade, você poderá alcançar excelentes resultados, com alta performance sem desperdiçar dinheiro com anúncios que não geram vendas.
\n\n\n\nProvavelmente, você não tem muito tempo para estudar e aprender a maneira correta de utilizar as plataformas de anúncios do Google e Instagram/Facebook. Ou seja, não tem tempo para pensar nos mínimos detalhes das campanhas, desde a definição das estratégias, segmentações, descritivos até a arte final dessas peças
\n\n\n\nEm resumo, subir um anúncio qualquer na internet é simples. O complicado é criar anúncios que realmente convertam.
\n\n\n\nÉ aqui que a Beatz Digital pode te auxiliar a atingir a alta performance! Te ajudamos a encontrar-se no seu negócio e estamos preparados para fazer toda a sua operação funcionar da melhor forma, com estratégias e ações 100% focadas em gerar excelentes resultados!
\n\n\n\nSabendo do poder que a publicidade on-line tem nos dias de hoje, e com foco total no marketing digital, a Beatz Digital é uma agência de performance que conta com um time totalmente dedicado à compra de mídia on-line, bem como:
\n\n\n\nAnúncios no Google
\n\n\n\nDiariamente, mais de 70.000 buscas são realizadas por segundo no Google. É nesse maior buscador do mundo que as pessoas fazem pesquisas sobre onde ir, comprar e muito mais.
\n\n\n\nMuitas dessas pesquisas estão diretamente relacionadas ao nicho do seu mercado. Ao ter uma boa visibilidade no Google, você atrairá um maior número de potenciais clientes para sua empresa.
\n\n\n\nA Beatz Digital conta com profissionais certificados e capacitados pelo próprio Google, prontos para ajudá-lo a expandir seu negócio e alcançar mais clientes, seja através da rede de display, da rede de pesquisa ou de campanhas de remarketing.
\n\n\n\nDiariamente, mais de 70.000 buscas são realizadas por segundo no Google. É nesse maior buscador do mundo que as pessoas fazem pesquisas sobre onde ir, comprar e muito mais.
\n\n\n\nMuitas dessas pesquisas estão diretamente relacionadas ao nicho do seu mercado. Ao ter uma boa visibilidade no Google, você atrairá um maior número de potenciais clientes para sua empresa.
\n\n\n\nA Beatz Digital conta com profissionais certificados e capacitados pelo próprio Google, prontos para ajudá-lo a expandir seu negócio e alcançar mais clientes, seja através da rede de display, da rede de pesquisa ou de campanhas de remarketing.
\n\n\n\nDentre as redes sociais mais populares do Brasil, destacam-se o Instagram e o Facebook. Portanto, se você deseja promover sua marca, aumentar a visibilidade do seu negócio e conquistar mais vendas e leads, não há nada melhor do que anunciar sua empresa nessas plataformas.
\n\n\n\nTenha uma Agência de Performance especializada ao seu lado. Ou seja, se você busca aumentar a visibilidade da sua empresa nas redes sociais e no Google, o lugar ideal é aqui! Visite o site da Beatz e entre em contato conosco!
\n', 'Performance', '', 'publish', 'closed', 'open', '', 'performance', '', '', '2024-03-05 16:22:24', '2024-03-05 19:22:24', '', 0, 'https://beatz.com.br/?p=10058', 0, 'post', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (10060, 45, '2024-03-05 14:42:32', '2024-03-05 17:42:32', '\nO Inbound Marketing é uma vertente do marketing que foca na atração, conversão e encantamento de clientes. Ele foge do marketing tradicional, aquele que faz uso de outdoors, TV, jornais etc.
\n\n\n\nO Inbound possui 3 pilares principais:
\n\n\n\nO marketing sempre focou na interrupção das pessoas para divulgar algum produto ou serviço, e uma das estratégias mais usadas são os comerciais no meio de algum programa de TV ou vídeo no YouTube.
\n\n\n\nQuando você está assistindo sua novela predileta, e aparece aquele comercial de algum produto. Ou está vendo um vídeo interessante no YouTube e um anúncio te interrompe.
\n\n\n\nMas, os tempos agora são outros. Com o avanço da tecnologia e a internet sendo cada vez mais presente na vida dos usuários, novos meios de prender a atenção de uma pessoa surgiram. Com isso, as empresas sentiram a necessidade de mudanças no marketing. Sendo assim, foi nessa dor, que o Inbound Marketing surgiu.
\n\n\n\nMuitas empresas estão usando essa estratégia e obtendo resultados excelentes. Mas isso não significa que todas as dúvidas sobre essa estratégia tenham sido sanadas. Afinal, ela está em constante evolução e muitos profissionais podem se perder no processo de aplicação.
\n\n\n\nChegou a hora de entender melhor os detalhes sobre o Inbound Marketing, e as vantagens que ele pode trazer para a sua empresa.
\n\n\n\nO Inbound Marketing nada mais é do que estratégias de marketing somadas à criação e o compartilhamento de conteúdo relevante para um determinado público-alvo. Dessa forma, através dessa estratégia é possível conquistar consentimento do cliente para se comunicar de forma direta. Assim, inicia-se um relacionamento.
\n\n\n\nEm resumo, o Inbound Marketing é a estratégia pela qual o público chega até o seu negócio, por meio dos seus conteúdos. Com isso, apresentar seus serviços se torna uma tarefa mais fácil, e por se tratar de uma nova abordagem o Inbound Marketing também é popularmente conhecido como o \"novo marketing\".
\n\n\n\nPara facilitar seu conhecimento, confira o vídeo abaixo sobre o tema:
\n\n\n\nPrimeiramente, você sabe de onde surgiu o Inbound Marketing? Quando ele foi criado e popularizado? Se não, fique tranquilo que iremos te explicar.
\n\n\n\nDe forma inconsciente, o Inbound Marketing vem sendo usado há muitos anos pelos profissionais do marketing.
\n\n\n\nAs estratégias que possuem o objetivo de gerar conexões, conteúdos relevantes, postagens de valor para seus clientes em potencial, podem ser consideradas como Inbound Marketing.
\n\n\n\nEsse termo foi usado primeiramente pelo Brian Haligan, o cofundador da empresa Hubspot. Mas, de acordo com Peter Druker, um guru americano do marketing, os pilares do Inbound já vêm sendo usados há muitos anos com o conceito principal de Seth Godin, em seu famoso livro \"Permission Marketing\", lançado no ano de 1999.
\n\n\n\nEsse livro comtempla as principais partes do Inbound Marketing e, para você que quer se aprofundar mais no assunto, é uma ótima recomendação.
\n\n\n\nSe formos mais a fundo nesse conceito, podemos notar que ele surge junto com o Marketing Digital e com a relação do consumidor com a publicidade on-line.
\n\n\n\nAlém disso, antigamente o consumidor não tinha muitas opções para consumir conteúdo. Apenas a TV e jornais impressos. Então, agora ele pode decidir o que quer ver e quando através da internet. Desse modo, você precisa que o consumidor escolha consumir seus conteúdos.
\n\n\n\nOutbound é o marketing que estamos mais acostumados a ver desde pequenos, que tem como ideia ir atrás do cliente de forma ativa. São os outdoors, folhetos, ligações no telefone etc. Dessa forma, na maioria das vezes, o custo dessas estratégias é alto e você não consegue mensurar seus resultados. Então, você não sabe ao certo quantas pessoas foram convertidas a partir disso.
\n\n\n\nEm contrapartida, o Inbound, por usar canais de internet como e-mails, blogs e redes sociais, possui um custo mais baixo. Além de oferecer formas de mensurar seus resultados de forma precisa e rápida.
\n\n\n\nO Inbound oferece um conteúdo a fim de tirar as dúvidas e resolver a dor das pessoas. Além de proporcionar um relacionamento mais próximo com seu público.
\n\n\n\nEntão, separamos as principais características do Inbound Marketing:
\n\n\n\nO Outbound é um marketing que foca mais em anúncios voltados a jornais, revistas, TV e rádio, além das redes sociais e blogs. Desse modo, a interação com o público é limitada e os resultados são variáveis
\n\n\n\nEntão, separamos as principais características do Outbound:
\n\n\n\nContudo, agora que você viu as principais características de cada um, vamos te mostrar os benefícios do Inbound Marketing.
\n\n\n\nEntão, continue a leitura e veja:
\n\n\n\nUma dúvida de muitos que estão começando a entender o Inbound Marketing é: será que vale a pena investir nele?
\n\n\n\nEntão, pensando nisso, vamos mostrar alguns motivos e benefícios que essa estratégia pode oferecer a sua empresa.
\n\n\n\nIndependente do tamanho do seu negócio, seja ele B2B ou B2C, produzir conteúdos relevantes traz diversos benefícios.
\n\n\n\nDessa forma, se você está procurando por um fortalecimento de marca e aumento de vendas, essa estratégia é a mais recomendada.
\n\n\n\nNo Inbound Marketing, o público curte, comenta, compartilha e engaja bastante com seus conteúdos. Então, veja os motivos que causam esses benefícios:
\n\n\n\nPrimeiramente, uma das vantagens do Inbound é o alcance de um público maior. Mas, não qualquer público e sim um público específico que possua certo interesse em algum produto ou serviço da sua empresa.
\n\n\n\nSegundo uma pesquisa realizada pela Rock Content, as empresas que usam o Marketing de Conteúdo atingem 2,2 vezes mais visitas do que as empresas que não usam.
\n\n\n\nSendo assim, ao invés de atingir qualquer público, ele foca em um nicho específico que pode se tornar um futuro cliente.
\n\n\n\nAlém disso, empresas que produzem bastante conteúdo, cerca de 13 ou mais mensais, podem chegar em até 4,2 vezes mais visitas do que seus concorrentes.
\n\n\n\nMas, sabemos que esse alcance não vale de nada se o perfil alcançado não for do seu público-alvo. O Inbound foca justamente no ideal, nas pessoas que têm interesse.
\n\n\n\nA mesma pesquisa da Rock Content, também prova que: negócios que usam o marketing de conteúdo, conseguem gerar 3,2 vezes mais leads do que os que não usam essa estratégia.
\n\n\n\nNo Inbound, pelo fato da persona procurar por seu produto ou serviço, e não ele ser forçado até ela, a relação com elas se torna mais confiável.
\n\n\n\nSendo assim, seus clientes estarão pré-dispostos a ouvir suas dicas, informações e conteúdos.
\n\n\n\nSegundo a empresa HubSpot, que é uma das maiores do mundo no ramo de Inbound Marketing, a maioria das pessoas quando vão comprar algo, preferem pesquisar na internet do que falar com um vendedor.
\n\n\n\nAlém disso, outro ponto importante é que o Inbound foca muito na comunicação aberta e interação com as pessoas. O feedback é essencial, para saber a opinião da persona perante ao conteúdo que está consumindo.
\n\n\n\nPara os vendedores, a persuasão é um elemento fundamental. Quando um comprador, na hora da compra estiver com dúvidas, o pós-vendas pode ser bastante complicado.
\n\n\n\nNesse ponto, o Inbound pode te ajudar, pois ele faz uso de argumentos concretos, o que melhora o poder de convencimento dos vendedores, que se constrói ao passar do tempo.
\n\n\n\nAo longo do processo de Inbound Marketing, sua persona irá receber conteúdos relevantes e do interesse dela. São conteúdos que ela precisa e vai continuar querendo saber mais sobre tal tema.
\n\n\n\nAssim, quando chegar o momento da conversa direta com seus leads, para mostrar as qualidades do seu produto ou serviço, todo histórico de informações e conteúdos será levado em conta.
\n\n\n\nResumindo, todo o esforço e tempo que você gastou na hora da produção de conteúdo, vai ser o fator diferencial e decisivo no momento da compra.
\n\n\n\nO ciclo de vendas é o tempo gasto pela sua empresa na jornada de compra, desde o primeiro contato até a realização da venda.
\n\n\n\nQuanto mais tempo você gastar para transformar seus clientes em leads, maior se torna o custo. Por isso, as estratégias de marketing são importantes, pois elas podem diminuir seu CAC (custo de aquisição de clientes).
\n\n\n\nA redução do tempo necessária para levar alguém até a compra, é uma das melhores utilidades do Inbound Marketing.
\n\n\n\nEssa redução de tempo acontece porque a persona consome um conteúdo mais relevante que acelera o processo. Assim, eles entram na etapa de decisão da compra mais cedo.
\n\n\n\nAlém de reduzir o custo de aquisição dos clientes, o Inbound Marketing também é uma solução, em geral, mais barata do que os métodos tradicionais.
\n\n\n\nIsso se dá pelo fato de usar meios de comunicação mais econômicos. Os métodos mais tradicionais como TV, outdoors, entre outros, acabam tendo um custo elevado.
\n\n\n\nAlém disso, a qualidade do serviço não é prejudicada. Ao contrário disso, o investimento se torna mais eficiente.
\n\n\n\nEm outras palavras, você investe seu dinheiro em estratégias que realmente funcionam, e não dá um \"tiro no escuro\".
\n\n\n\nA mensuração de resultados é fundamental para o marketing. Você precisa acompanhar os resultados para ver se suas estratégias estão sendo positivas ou não.
\n\n\n\nEm uma pesquisa da HubSpot, foi relatado que mais de 70% das empresas que calculam seu ROI (retorno sobre investimento), falam que suas estratégias de marketing são eficazes.
\n\n\n\nÉ muito importante que você esteja ciente dos resultados de suas ações. O Inbound proporciona essa análise em tempo real, então, faça o uso constante dela.
\n\n\n\nTodo o conteúdo que é enviado aos seus leads, de certa forma, é uma maneira de educá-los. Sendo assim, eles se sentem mais confiantes em realizar a compra.
\n\n\n\nPor isso, um maior ticket médio é gerado quando comparado com os que não passaram pelo processo.
\n\n\n\nCom o Inbound Marketing, você possui todas as ferramentas necessárias para nutrir esses leads e fazer o acompanhamento até oferecer seu produto ou serviço.
\n\n\n\nAlém disso, você não tem prejuízo por tentar vender antes do seu lead querer de fato. Pois você estará acompanhando-o e será mais preciso no momento ideal para a oferta.
\n\n\n\nO Inbound Marketing é um método consolidado. Então, vamos te mostrar algumas estatísticas que comprovam sua eficiência.
\n\n\n\nDe acordo com a E-commerce Trends:
\n\n\n\nDados da IDC apontam:
\n\n\n\nSegundo a Econsultancy:
\n\n\n\nUma pesquisa da Social Media Examiner nos mostra que:
\n\n\n\nSegundo a EduTrends:
\n\n\n\nCom todas essas estatísticas, você não tem mais dúvidas da eficiência do Inbound Marketing, não é mesmo?
\n\n\n\nContudo, é claro que, para obter esses resultados, você precisa planejá-los e executá-los da maneira correta.
\n\n\n\nO processo de Inbound Marketing possui 4 etapas fundamentais: atrair, converter, vender e encantar. Então, entenda abaixo, um pouco sobre cada uma delas:
\n\n\n\nO Inbound é o melhor método para levar seu conteúdo para o público certo, no momento exato.
\n\n\n\nAgora, vamos falar de cada etapa do funil de vendas no Inbound Marketing. Esse processo fortalecerá seu relacionamento e vai gerar vendas.
\n\n\n\nA jornada de compra é o caminho que o cliente percorre desde que ele percebe que tem um problema, até quando nota que a solução é algum produto ou serviço seu.
\n\n\n\nPara mostrar como essa jornada funciona, vamos te explicar sobre o funil de vendas, que pode ser aplicado na estratégia de marketing do seu negócio.
\n\n\n\nComo o nome já diz, o funil de vendas se assemelha a um funil comum. Onde a maior parte se concentra em seu topo e depois, partes menores vão se concentrando até seu fundo.
\n\n\n\nEle é composto por 3 etapas: topo, meio e fundo. Então, continue a leitura e saiba sobre cada uma delas:
\n\n\n\nAqui, é a etapa da descoberta e aprendizado. No início, a persona ainda não sabe que precisa do seu produto ou serviço. Ela apenas está querendo saber mais sobre algum problema que está tendo.
\n\n\n\nPor exemplo, quando você sente algum sintoma de uma doença, mas ainda não sabe ao certo qual é. Sendo assim, você vai procurar saber mais sobre isso.
\n\n\n\nNesse momento, a pessoa corre atrás de informações que podem esclarecer suas dúvidas. Ela também descobrirá que há um universo mais a fundo do que essa simples pesquisa superficial.
\n\n\n\nDessa forma, os melhores conteúdos para serem trabalhados nesta etapa são:
\n\n\n\nEsses conteúdos são fáceis de serem consumidos e também compartilhados. Assim, o processo de educação dos leads se torna mais fácil.
\n\n\n\nLembre-se que nessa etapa, você ainda não deve citar seu negócio e sua solução. A pessoa apenas quer saber mais sobre tal tema e não está pronta para a compra ainda.
\n\n\n\nEssa etapa é responsável pela consideração e intensão. Aqui, a persona já entendeu seu problema e está buscando pela melhor solução.
\n\n\n\nA pessoa ainda não está no melhor momento para comprar mas, se o trabalho for bem feito nessa etapa, ela estará muito próximo a isso.
\n\n\n\nVocê também pode aprofundar mais os seus temas, já que o público está engajado com seus conteúdos de blog e redes sociais. Com isso, seu relacionamento também vai estreitando.
\n\n\n\nEntão, para produzir esses conteúdos mais avançados, procure fazer:
\n\n\n\nPara você transformar esses visitantes em leads, procure oferecer esses materiais em troca de algum dado. Por exemplo, para a pessoa acessar seu e-book, ela precisa disponibilizar o e-mail.
\n\n\n\nInformações como essa serão importantes para a jornada do cliente e qualificar seus leads.
\n\n\n\nPara te ajudar, procure usar landing pages. Assim, as conversões serão otimizadas e mais eficientes para gerar leads.
\n\n\n\nMas, o processo não acaba por aí. Você precisa estar sempre nutrindo esses ledas com conteúdos relevantes, até que cheguem no momento da compra.
\n\n\n\nNessa etapa, acontece a avaliação e decisão. Após todo o trabalho de apresentar o problema para as pessoas, transformá-las em leads e nutri-las, elas precisam descobrir a melhor empresa para atendê-las.
\n\n\n\nEssa etapa é crucial no funil de vendas. Mesmo você tendo nutrido o lead, se o trabalho não for bem feito aqui, ele pode optar pela concorrência. Assim, outra pessoa pode se beneficiar com seu lead nutrido.
\n\n\n\nAqui, você deve trabalhar bastante a persuasão do cliente. Apresente tudo que seu negócio pode oferecer de bom para ele, todos os seus benefícios.
\n\n\n\nAlém disso, faça o uso de provas concretas como, por exemplo, seus cases de sucesso. O lead precisa sentir a confiança de que ele está em boas mãos.
\n\n\n\nJá citamos aqui no texto, as 4 etapas fundamentais do Inbound. Porém, agora vamos nos aprofundar em cada uma delas.
\n\n\n\nEntão, continue com a gente e confira:
\n\n\n\nVocê gostaria de atrair alguma pessoa para sua empresa que não tenha nenhum desejo de compra? Creio que não. Isso não seria vantajoso para você e só gastaria seu tempo.
\n\n\n\nNo meio digital isso também é válido. Você não precisa atrair muitos clientes, mas sim, os clientes ideais. Esses clientes são chamados de tráfego qualificado que, no futuro, podem comprar algum produto ou serviço seu.
\n\n\n\nDessa forma, vamos te mostrar os canais de conteúdo que mais atraem pessoas propícias a se tornarem seus futuros leads:
\n\n\n\nApós a atração de pessoas e transformá-las em leitores do seu conteúdo e seguidores nas mídias sociais, agora você precisa que elas se tornem leads o mais rápido possível.
\n\n\n\nPara isso acontecer, você deve estreitar o relacionamento com essas pessoas. Continue usando a produção de conteúdo, porém, com mais uso da persuasão.
\n\n\n\nEntão, para te ajudar nisso, listamos algumas ferramentas bastante eficazes:
\n\n\n\nAgora que você já atraiu as pessoas, transformou elas em leads, chegou a hora te torná-las clientes. Essa etapa é crucial para que todo o processo tenha sucesso.
\n\n\n\nSendo assim, veja algumas ferramentas que são importantes nesta fase:
\n\n\n\nApós a conclusão da venda, você deve comemorar. Mas, o trabalho não acaba por aí. Agora você precisa transformar esse cliente em um consumidor fixo e defensor da sua marca.
\n\n\n\nCom um trabalho de pós-vendas bem feito, você mantém os clientes consumindo sempre do seu produto ou serviço. Além disso, eles passam a ser o marketing boca a boca do seu negócio, recomendando-o para amigos, familiares e conhecidos.
\n\n\n\nDessa forma, listamos abaixo, práticas úteis para você encantar os seus clientes:
\n\n\n\nA mensuração de resultados, é uma das principais vantagens das estratégias on-line. Com ela, você pode ter uma análise com base em dados.
\n\n\n\nEsse benefício do Inbound Marketing, por outro lado, também é uma das responsabilidades maiores das pessoas que trabalham no mundo das estratégias digitais. Medir resultados de forma contínua é um desafio.
\n\n\n\nCom o não acompanhamento das suas estratégias, você não tem certeza do que dá certo e do que não dá certo. Além disso, os processos de ajustes e de otimização acabam levando muito mais tempo, podendo gastar mais dinheiro.
\n\n\n\nPor isso, o marketing digital possui os KPI\'s. Eles são indicadores-chave e métricas que avaliam seus resultados de forma precisa, rápida e barata.
\n\n\n\nTrabalhar com base nesses dados atualizados torna a estratégia e seu processo evolutivo mais fácil, com menores custos e ajudam para que as métricas sejam atingidas.
\n\n\n\nAntes de tudo, você precisa ficar atento para não analisar métricas demais ou analisar indicadores errados.
\n\n\n\nPelo alto número de parâmetros, você pode acabar se perdendo no meio de tantos dados e deixar de lado os mais importantes.
\n\n\n\nEntão, pensando nisso, preparamos uma lista com as métricas mais importantes do Inbound Marketing:
\n\n\n\nO ROI (retorno sobre investimento) é a métrica principal do marketing que você deve acompanhar. É ela que dirá se o marketing está trazendo prejuízo ou lucro para o seu negócio.
\n\n\n\nEsta conta é bem fácil, e você só precisa somar seus investimentos de marketing e comparar com seus resultados em um determinado tempo.
\n\n\n\nDessa forma, você deve levar em conta os leads gerados, redução do ciclo de vendas, compras novas por clientes ativos, além do aumento no número de vendas.
\n\n\n\nEssa métrica te mostrará se o seu negócio está conseguindo convencer as pessoas. Você precisa analisar quantos visitantes estão se tornando leads, e quantos leads estão se tornando seus clientes.
\n\n\n\nEssa avaliação é fundamental para o trabalho de marketing, pois não há resultados reais sem as conversões do ciclo de vendas.
\n\n\n\nFora a taxa de conversão final do funil de vendas, você precisa analisar cada etapa de forma individual, para ver se não há problemas em um certo estágio.
\n\n\n\nCom essa análise, você evita possíveis problemas e os torna mais fáceis de serem resolvidos. Dessa forma, acaba economizando tempo e dinheiro.
\n\n\n\nO CAC (Customer Acquisition Cost), mais conhecido como Custo de Aquisição por Cliente, te mostra qual é o valor gasto pelo negócio para conquistar cada um dos clientes.
\n\n\n\nJá o CLV (Customer Lifetime Value), mais conhecido como Valor Vitalício do Cliente mostra para você, em média, quanto tempo seus clientes permanecem com o seu negócio.
\n\n\n\nPara que sua empresa esteja saudável, é fundamental que o CAC seja bem menor do que seu CLV. Se a situação estiver ao contrário, você pode gastar muito para obter clientes e perder dinheiro.
\n\n\n\nEssa métrica vai te mostrar o nível de satisfação dos seus clientes atuais com a sua empresa. Isso pode ser feito de forma direta e simples, apenas com uma pergunta:
\n\n\n\n\"Numa escala de 0 a 10, quanto você recomendaria esse produto ou serviço para um conhecido?\"
\n\n\n\nSendo assim, com base nesses dados, você pode analisar o que precisa ser melhorado e receber mais atenção.
\n\n\n\nMuitas pessoas possuem a dúvida se o Inbound Marketing funciona para seu negócio. Essa resposta é simples, ele funciona sim.
\n\n\n\nO processo de atração se encaixa para todos os tipos de negócios, sejam eles pequenos ou grandes.
\n\n\n\nEntão, veja a seguir, alguns exemplos de negócios que o Inbound Marketing pode ajudar:
\n\n\n\nPrimeiramente, vamos falar sobre as agências de marketing.
\n\n\n\nAs agências, para conseguir vender marketing, precisam de marketing. Sendo assim, com o Inbound Marketing aplicado, a agência consegue captar clientes e usar seus próprios cases de sucesso.
\n\n\n\nAlém disso, ela consegue todos os benefícios que o Inbound oferece, como você já viu ao longo desse texto.
\n\n\n\nMuitas pequenas empresas têm a dúvida se o Inbound Marketing é para elas.
\n\n\n\nPor conta de um menor orçamento para o marketing, falta de tempo e outros fatores, essa dúvida acaba surgindo.
\n\n\n\nMas, essa questão é fácil de ser resolvida. O Inbound Marketing funciona muito bem para as pequenas empresas, pelo seu custo-benefício, possibilidade de escalar rapidamente seu negócio e acompanhar seu desempenho de perto.
\n\n\n\nAs indústrias estão cada vez mais, notando como o Inbound Marketing pode ser vantajoso para elas.
\n\n\n\nAlém de fortalecer sua marca no mercado, você consegue atrair mais clientes e conseguir mais vendas.
\n\n\n\nSendo assim, para entender melhor como o Inbound ajudará sua indústria, confira o vídeo abaixo:
\n\n\n\nAs instituições de ensino podem se beneficiar muito com o Inbound Marketing, por ser uma estratégia que tem como base a criação de valores e a educação de seu público.
\n\n\n\nVocê pode atrair mais alunos, com a implementação de processos certos e compartilhando conteúdos e conhecimento.
\n\n\n\nÉ fundamental para um e-commerce, que seu consumidor tenha acesso a informações sobre o negócio antes de realizar a compra.
\n\n\n\nDessa forma, com o Inbound Marketing, você pode criar um blog e fazer com que sua presença nas redes sociais se fortaleça.
\n\n\n\nCom isso, você terá mais poder de influência e, sobretudo, mais vendas para seu e-commerce.
\n\n\n\nPara você desempenhar o Inbound Marketing de forma mais fácil, existem algumas ferramentas para te auxiliar.
\n\n\n\nContudo, existem muitas ferramentas, e diversas gratuitas, que vão facilitar seu trabalho. Então, citamos abaixo, algumas delas:
\n\n\n\nPara você escrever conteúdos para o blog de forma organizada, existe uma ferramenta excelente para isso chamada WordPress.
\n\n\n\nEssa ferramenta é gratuita e mantida pela comunidade de usuários. Além disso, possui uma estrutura ótima para os blogs corporativos e temas bastante profissionais.
\n\n\n\nAo longo do texto, foi possível ver porque o e-mail marketing e as ferramentas de automação possuem um papel muito importante no Inbound Marketing.
\n\n\n\nUma das melhores ferramentas para isso é o RD Station. Ele foi criado e desenvolvido pela empresa Resultados Digitais e se tornou a ferramenta de automação mais conhecida do Brasil.
\n\n\n\nContudo, esse software é completo e suporta todos os tipos de planos para qualquer empresa, independente do seu tamanho.
\n\n\n\nPara você otimizar o SEO do seu blog e site, precisará de uma ferramenta que atenda suas necessidades.
\n\n\n\nSendo assim, o SEMrush é um kit de ferramentas ligadas ao marketing. Com essa plataforma, você pode analisar o tráfego do seu site, pesquisar e analisar palavras-chave, ver seu engajamento nas redes sociais e muito mais.
\n\n\n\nComo a maioria das pesquisar é realizada através do Google, a melhor ferramenta para analisar suas métricas é o Google Analytics.
\n\n\n\nEle é uma ferramenta totalmente gratuita, completa e atende muito bem desde negócios que estão começando agora até os mais consolidados.
\n\n\n\nGostou de saber mais sobre o Inbound Marketing? Então, não deixe de acompanhar nosso blog para ficar por dentro de tudo sobre esse universo.
\n', 'O que é Inbound Marketing e qual sua relevância para as campanhas de marketing', 'Confira todos os detalhes dessa estratégia que está dominando o mercado e promete entregar resultados surpreendentes para a sua empresa', 'publish', 'closed', 'open', '', 'tudo-sobre-inbound-marketing', '', 'https://beatz.com.br/blog/saiba-o-que-e-ecommerce/\nhttps://beatz.com.br/blog/aprenda-a-estruturar-um-blog-profissional-e-transformar-ele-em-uma-ferramenta-para-seu-negocio/', '2024-03-05 14:42:34', '2024-03-05 17:42:34', '', 0, 'https://beatz.com.br/?p=10060', 0, 'post', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (10062, 45, '2024-03-05 17:00:47', '2024-03-05 20:00:47', '\nPelo menos 1/3 de todos os compradores técnicos B2B costumam navegar em até quatro páginas de pesquisa do Google durante a sua jornada de compra. E mais: a maioria dos compradores de tecnologia confiam, não apenas em vendedores para fazer compras, mas, também, para encontrar novas soluções e canais online.
\n\n\n\nCombine o seu conhecimento com a nossa experiência para criar uma estratégia que gere mais conversões para o seu negócio.
\n\n\n\nUma dúvida de muitos que estão começando a entender o Inbound Marketing é: será que vale a pena investir nele? Pensando nisso, vamos te mostrar alguns motivos e benefícios que essa estratégia pode oferecer à sua empresa.
Se você está procurando por um fortalecimento de marca e aumento de vendas, essa estratégia é a mais recomendada. No Inbound Marketing o público curte, comenta, compartilha e engaja bastante com seus conteúdos.
Confira a seguir, como funciona o nosso processo de Inbound Marketing B2B
\n\n\n\nO nosso trabalho se realiza com um completo planejamento estratégico, incluindo a identificação da sua persona, análise dos concorrentes e demais aspectos relevantes, além de perfis de leads a serem usados para construir campanhas orgânicas ou pagas.
\n\n\n\nEm nosso planejamento, além das personas, incluímos um mapeamento completo do seu mercado, posicionamento e concorrência (benchmarking).
\n\n\n\nCom uma ampla visão do mercado, realizamos a auditoria do seu atual conteúdo, SEO e, também estruturamos as principais palavras-chave que utilizaremos para atingir todos os seus objetivos de negócio.
\n\n\n\nPara ter uma melhor organização e distribuição de assets digitais, nós dividimos todo o trabalho tático em campanhas. Elas vão envolver o conteúdo orgânico e mídia paga, o que também inclui o e-mail marketing.
\n\n\n\nCom uma ampla visão do mercado, realizamos a auditoria do seu atual conteúdo, SEO e, também estruturamos as principais palavras-chave que utilizaremos para atingir todos os seus objetivos de negócio.
\n\n\n\nApós essas etapas, o seu Inbound Marketing B2B começa a ser operado pela nossa equipe especializada, trazendo os melhores resultados para a sua empresa!
E você, está esperando o que para alavancar o seu negócio agora mesmo com a Beatz Digital?
Entre em nosso site e faça contato com a gente!
\n', 'Inbound marketing para empresas B2B', '', 'publish', 'closed', 'open', '', 'inbound-marketing-para-empresas-b2b', '', '', '2024-03-05 17:00:49', '2024-03-05 20:00:49', '', 0, 'https://beatz.com.br/?p=10062', 0, 'post', '', 0), (10064, 45, '2024-03-05 15:13:15', '2024-03-05 18:13:15', '\nA ferramenta Google Tag Manager, é usada para organizar e gerenciar scripts nas páginas do site. Ela encapsula todos os scripts e regras em um só lugar, tornando as tarefas mais fáceis e rápidas. A Beatz auxilia a criar, instalar e gerenciar as tags em seu site!
\n\n\n\nÉ uma ferramenta gratuita fornecida pelo Google. Por meio dele, você pode colocar apenas um código no site. Portanto, não há necessidade de alterar o código para instalar outros serviços.
\n\n\n\nMais autonomia será gerada, ao centralizar todo o gerenciamento de tags no Gerenciador de tags do Google. Podendo assim, reduzir os custos com TI.
\n\n\n\nAlém disso, se o site já tiver um grande número de tags, o seu desempenho também melhorará assim que trocarem elas por uma única tag. Resumindo, a ferramenta é um centralizador, o que simplifica o trabalho e o torna mais prático.
\n\n\n\nComo a maioria das ferramentas do Google, ele tem um impacto muito positivo na vida diária. Do ponto de vista prático, seja uma questão “prática” ou teórica, que envolve tecnologias que afetam o desempenho.
\n\n\n\nPortanto, quando dirigida por alguém que entende do assunto, a ferramenta pode ter um grande impacto positivo, produzir grandes resultados e permitir que o profissional se concentre em tarefas que importam de fato.
\n\n\n\n*INSIRA AQUI A IMAGEM DE MEIO*
\n\n\n\nAlém das tags e scripts fixos no código para obter indicadores importantes de acordo com a estratégia, o campo Gerenciador de tags do Google também contém dois dados básicos:
\n\n\n\nO primeiro tem a função de determinar as condições de acionamento da etiqueta. Além disso, se o usuário clicar em um certo banner ou título, o sinalizador de rastreamento começa a funcionar e coletar métricas.
\n\n\n\nNo entanto, as variáveis serão usadas para adicionar mais condições de disparo e outros parâmetros e variáveis de monitoramento. Assim como ele pode ser usado como um anexo, vários códigos de rastreamento do Google Analytics podem ser gerados sem aumentar a carga de trabalho do processo.
\n\n\n\nO Gerenciador de tags do Google é uma ferramenta do Google projetada para automatizar e gerenciar a inserção de códigos de rastreamento em sites.
\n\n\n\nA função de tags e scripts adicionados ao código do site é monitorar certas atividades dos visitantes. Muitas dessas tags são códigos de rastreamento de acesso do Google Analytics.
\n\n\n\nPortanto, é possível controlar o número de visitas no site e em suas páginas específicas. As opções são, de fato, diversas, e muito além do escopo de um simples monitoramento para mostrar o número de visitas.
\n\n\n\nA ferramenta Google Tag Manager também dá suporte a tags de remarketing para anúncios do Google e do Facebook.
\n\n\n\nSendo assim, a ideia é monitorar quais produtos os usuários visitaram em seu negócio para gerar anúncios de remarketing ao navegar na Rede de Display ou no Facebook.
\n\n\n\nSe você curtiu o conteúdo e quer saber mais, continue ligado no site Beatz e melhore o desempenho do seu negócio!
\n', 'Ferramenta Google Tag Manager: organize e gerencie códigos', 'Se interessou por este conteúdo? Então, continue a leitura e descubra mais a respeito do Google Tag Manager!', 'publish', 'closed', 'open', '', 'ferramenta-google-manager', '', '', '2024-03-05 15:13:17', '2024-03-05 18:13:17', '', 0, 'https://beatz.com.br/?p=10064', 0, 'post', '', 0), (10067, 45, '2024-03-05 15:17:20', '2024-03-05 18:17:20', '\nSaber como instalar o Google Analytics é primordial para qualquer profissional que deseja realizar um bom marketing digital, pois ele é uma ferramenta de monitoramento e análise de tráfego, instalado em sites, aplicativos e sistemas para web. Medir a experiência do usuário nas plataformas on-line é o seu objetivo.
\n\n\n\nHoje em dia, é o meio de análise de tráfego mais usado no mundo. Sendo assim, ele ajuda:
\n\n\n\nEsta é uma ferramenta de configuração simples que se integra ao Google Ads e ao Search Console e com outros meios do marketing. Além disso, possui uma versão grátis, o que será de grande ajuda na sua operação.
\n\n\n\nPortanto, pode ajudar os profissionais de marketing, vendas e administrativos na tomada de decisões de campanha. Além disso, criação de conteúdo, foco em vendas e até mesmo na criação de estratégias.
\n\n\n\nContudo, você também pode descobrir:
\n\n\n\nQuer saber mais sobre como instalar o Google Analytics? Então, siga a leitura e aprenda mais sobre ele!
\n\n\n\nDe acordo com Lucinéia Gomes, no livro Curso Essencial de Google, o Google Analytics tem várias vantagens, tais como:
\n\n\n\n*INSIRA AQUI A IMAGEM DE MEIO*
\n\n\n\nPara começar a analisar e medir as interações do usuário em seu site, você precisa seguir certas etapas. Sendo a primeira, instalar o código de monitoramento em todas as páginas do seu domínio.
\n\n\n\nMas, para fazer a configuração inicial do Google Analytics, recomendamos que você use alguns tutoriais ou instruções que tenham dados mais detalhados sobre como colocar o código com base no nível de conhecimento.
\n\n\n\nContudo, não importa qual seja sua opção, você precisa ter uma conta ativa no GA (Google Analytics), propriedades configuradas e obter o código de rastreamento, que damos o nome de UA.
\n\n\n\nQuando se trata de marketing digital, é crucial medir os resultados das campanhas publicitárias e entender a conduta dos usuários que visitam seu site.
\n\n\n\nAfinal, hoje em dia, qualquer tomada de decisão e definição de orçamento de marketing estão ligadas à análise desses dados.
\n\n\n\nPortanto, o foco na conduta do usuário em um site ou aplicativo, permite encontrar muitas ferramentas de análise web que estão no mercado.
\n\n\n\nO Google Analytics é grátis, tem uma interface intuitiva e é fácil de integrar com outros produtos do Google. Além disso, tem recursos de processos de dados muito elevados e permite que você extraia relatórios para vários fins.
\n\n\n\nDessa forma, ele é uma boa opção para analisar dados e tomar decisões certas em um local de negócios. Não há como negar que o Google Analytics pode te ajudar muito.
\n\n\n\nSendo assim, comece a usá-lo agora mesmo! Nós, da Beatz, instalamos esta ferramenta e analisamos os dados para orientar as atividades de marketing e vendas.
\n\n\n\nEntão, visite nosso site e entre em contato com a gente!
\n', 'Como instalar o Google Analytics: monitore e analise as redes da sua empresa', 'Avalie a experiência do usuário em plataformas on-line.', 'publish', 'closed', 'open', '', 'como-instalar-o-google-analytics', '', '', '2024-03-05 15:17:22', '2024-03-05 18:17:22', '', 0, 'https://beatz.com.br/?p=10067', 0, 'post', '', 0), (10069, 45, '2024-03-05 17:00:12', '2024-03-05 20:00:12', '\nA busca por um produto, serviço ou marca é muito mais específica, quando há o uso do Google Adwords. Isso porque, essa ferramenta deixa os anúncios ainda mais precisos, a partir das palavras-chave, por exemplo.
\n\n\n\nComo nós já sabemos, o Google é o mecanismo de busca mais usado no mundo. E para facilitar a divulgação, o Google Ads está em uma posição estratégica nos resultados de pesquisa. Os anúncios são personalizados, o que significa que sua exibição é feita com base nos interesses de pesquisa do usuário.
\n\n\n\nO Google Ads, chamado de Google Adwords até o ano de 2018, fornece métricas precisas e cobertura excelente. Portanto, ele tem muitos benefícios. Continue a leitura e veja todas as vantagens de anunciar com o Google Ads!
\n\n\n\nA partir do momento em que você faz login no Google Adwords ou ads, você conhece a variedade de ferramentas que ele oferece. Entre elas, por exemplo, é a possibilidade de controlar o orçamento de campanha, a forma de cobrança dos anúncios , entre outros itens. Dentre as opções, estão o controle por clique (CPC), por visualizações (CPM) ou por resultados dos anúncios (CPA).
\n\n\n\nPortanto, você será capaz de criar anúncios de texto, vídeo, imagem ou aplicativo, a fim de gerar ou aumentar receita para sua marca, através dos links patrocinados.
\n\n\n\nEsta é uma função básica! Isso significa que ela não depende do público-alvo.
\n\n\n\nIsso porque, cada público tem um canal que produz mais resultados. Sendo assim, outro benefício importante é a capacidade de escolher se o seu anúncio procurará leads por praça, como: sua região, estado ou país.
\n\n\n\nAlém disso, com essa ferramenta, você pode rastrear métricas como:
\n\n\n\nCom isso, você pode saber quantas pessoas viram seu anúncio e pesquisar a imagem dos clientes mais relevantes para sua campanha.
\n\n\n\nAssim, você pode conhecer melhor o perfil do seu público e pensar em desenvolver as campanhas ajustadas especificamente, para ele.
\n\n\n\nAqui, você pode testar o que funciona ou o que não funciona. Desta forma, você poderá fazer alterações em suas campanhas e monitorar se elas produzem realmente resultados.
\n\n\n\nSendo assim, sempre que preciso, você pode ajustar seu orçamento e encerrar sua campanha sem pagar nada. Além disso, existem outras vantagens, como:
\n\n\n\nIMAGEM AQUI
\n\n\n\nComo citamos acima, as campanhas podem ser programadas com base no Custo Por Clique (CPC). Isso possibilita que a cobrança seja feita apenas quando houver cliques nos seus anúncios.
\n\n\n\nOu seja, essa ferramenta facilita a você, colocar um limite de gastos no seu anúncio. Além disso, você pode limitar o orçamento diário ou mensal da campanha, por exemplo. Com isso, fica mais fácil de fazer o controle de orçamento disponível para sua campanha.
\n\n\n\nMas, não é só essa ferramenta que facilita tal questão. O COM é uma outra opção, para fazer esse controle. Com ele, a cobrança do anúncio é feita a cada mil impressões.
\n\n\n\nOu seja, você só será cobrado após seu anúncio ser exposto mil vezes, nas páginas do Google. Se a pessoa clicar nele, entrar no seu site e não comprar, por exemplo, você não será cobrado.
\n\n\n\nPor isso, é importante contar com uma equipe especialista, para identificar qual é a melhor opção, para atingir os resultados esperados para a sua empresa.
\n\n\n\nAqui na Beatz, seguimos as etapas abaixo para criar uma campanha:
\n\n\n\nO Google Ads é a plataforma de publicidade do Google. Em outras palavras, você pode anunciar aqui por uma taxa no maior mecanismo de pesquisa da Internet.
\n\n\n\nO Google está associado à inovação, conhecimento e tecnologia, e isso de fato ocorre. Portanto, através do Google Ads, podemos obter resultados eficazes de forma prática e veloz.
\n\n\n\nSendo assim, ao posicionar os anúncios de forma precisa e inteligente, o Google ads permite que você tenha um excelente ROI (retorno sobre o investimento) e conquiste ótimos resultados.
\n\n\n\nCom isso, o investimento na plataforma vai gerar o retorno tão esperado. Por exemplo:
\n\n\n\nNo entanto, esses anúncios devem ser feitos e programados por especialistas em áreas relacionadas.
\n\n\n\nEntão, entre em contato com a gente e comece a trabalhar com essa ferramenta!
\n', 'Google Ads ou Google Adwords', 'Saiba como funciona esse mecanismo e domine a ferramenta! ', 'publish', 'closed', 'open', '', 'google-adwords-a-melhor-plataforma-do-mundo', '', '', '2024-03-05 17:00:14', '2024-03-05 20:00:14', '', 0, 'https://beatz.com.br/?p=10069', 0, 'post', '', 0), (10071, 45, '2024-03-05 16:17:05', '2024-03-05 19:17:05', '\nGerenciamento de RD Station é essencial, pois é o maior software de automação de marketing digital do mercado nacional. Esta ferramenta é utilizada para automatizar as operações de marketing de entrada, cujo objetivo é captar estranhos e transformá-los em clientes.
\n\n\n\nComo o nome sugere, o processo de automação de marketing envolve a automação de atividades relacionadas ao plano de marketing. Por exemplo, seus principais objetivos são:
\n\n\n\nA automação de marketing é realizada por meio do gerenciamento de RD Station. Elas são responsáveis por executar funções pré-determinadas com base em metas planejadas. Sendo assim, essas ferramentas podem acionar e-mails, fazer análises de mercado e ser bots de bate-papo.
\n\n\n\nAlém disso, eles também podem ajudá-lo a criar páginas de destino e classificações de clientes em potencial. E assim, ajudar possíveis consumidores fornecendo nutrição e várias outras atividades.
\n\n\n\nSe usada de forma certa, a automação de marketing pode resolver muitos problemas. Entre eles:
\n\n\n\nEsses pontos são os dois mais importantes, e isso ocorre porque as pessoas têm a opção de fazer apenas o que precisam, sem perder tempo com outras tarefas.
\n\n\n\n*INSIRA AQUI A IMAGEM DE MEIO*
\n\n\n\nMuitas empresas ainda acham difícil desenvolver uma estratégia de vendas on-line. Portanto, os funcionários, na maioria das vezes, se deparam com as seguintes questões:
\n\n\n\nEste é um novo cenário e requer uma nova visão de trabalho.
\n\n\n\nSe você já tiver um certo conhecimento sobre esta ferramenta, poderá aplicar todo o método de marketing de RD Station sozinho. No entanto, se você não sabe, pode contar com a assistência de especialistas na plataforma RD Station.
\n\n\n\nO especialista nesta ferramenta também pode possuir grande conhecimento em marketing digital no mercado do Brasil. Portanto, eles podem ajudar sua empresa a implantar e a desenvolver uma estratégia ideal para que o seu negócio produza os melhores resultados.
\n\n\n\nEles monitoram o desempenho de marketing de sua empresa para garantir que tudo esteja funcionando de acordo com as metas definidas. Dessa forma, eles também podem ajudá-lo a ajustar seus indicadores e metas se for preciso.
\n\n\n\nA otimização da plataforma ao longo dos anos produziu uma ferramenta que permite começar a gerar resultados de forma mais rápida. Portanto, o RD Station oferece uma maneira de monitorar os efeitos e resultados das atividades de marketing ao longo do tempo.
\n\n\n\nAlém disso, também fazer os ajustes precisos e definir metas para atingir novos objetivos.
\n\n\n\nCom as tecnologias que temos hoje em dia (como estações RD), a baixa produção e os processos fixos dentro da empresa tornaram-se uma opção. Portanto, você já pode optar por promover a execução do plano de marketing.
\n\n\n\nEntão, conte com a Beatz e use os melhores meios e as ferramentas mais completas do país. Vamos te ajudar com o marketing digital do seu negócio!
\n', 'Gerenciamento de RD Station: automatize seus processos!', 'Deseja aplicar esta ferramenta ao seu negócio? Siga este conteúdo para saber mais sobre a RD Station!', 'publish', 'closed', 'open', '', 'use-gerenciamento-de-rd-station', '', '', '2024-03-05 16:17:07', '2024-03-05 19:17:07', '', 0, 'https://beatz.com.br/?p=10071', 0, 'post', '', 0), (10073, 45, '2024-03-05 15:19:01', '2024-03-05 18:19:01', '\nO Facebook tem mais de 2 bilhões de usuários e o Instagram tem mais de 1 bilhão de contas. Dessa forma, o Brasil tem mais visibilidade nas duas redes sociais e ocupa o terceiro lugar no ranking mundial. Por isso que as plataformas Facebook Ads e Instagram Ads são tão importantes para o marketing digital.
\n\n\n\nEm outras palavras, seu público pode estar lá! No total, quase 200 milhões de brasileiros atuam nas redes sociais. Deste modo, seus clientes podem, sem dúvida:
\n\n\n\nPortanto, aproveite esta chance para se conectar com o seu público-alvo!
\n\n\n\nMídias como Instagram e Facebook não devem ser perdidas! Portanto, anunciar no Instagram e no Facebook pode ser um diferencial para sua empresa. Além disso, é um meio de mergulhar no canal para produzir resultados.
\n\n\n\nPortanto, é sempre bom testar novos canais e novos pontos de contato com os consumidores para manter uma boa relação. Esses anúncios são entregues em formatos de foto, vídeo e carrossel, com fotos ou sequências de vídeo.
\n\n\n\nAlém disso, também podem ser usadas para gerar cliques, conversões, instalações de aplicativos e visualização de vídeos.
\n\n\n\nSendo assim, criar anúncios no Instagram pode trazer mais visibilidade, apelo e conhecimento da marca para sua empresa. Vídeos curtos, fotos e imagens em carrossel são muito úteis para ajudá-lo a entender o uso de produtos e serviços.
\n\n\n\n*INSIRA A IMAGEM DE MEIO*
\n\n\n\nInstagram Ads é uma ferramenta que pode criar anúncios para feeds e stories da rede social. Contudo, o formato do patrocínio pode variar entre fotos, vídeos, carrosséis e até coleções de fotos.
\n\n\n\nO termo se refere ao Instagram Advertising, que indica a chance de publicidade na mídia. No entanto, a função não é tão desconhecida. Isso ocorre porque ele é muito parecido aos anúncios do Facebook e tem funções e eficiência em comum.
\n\n\n\nDessa forma, é inegável que entre os principais objetivos dessas atividades, podemos destacar a geração de cliques.
\n\n\n\nAlém disso, outros objetivos são:
\n\n\n\nInvestir nisso pode ser uma chance para sua empresa ter esperança de atrair mais pessoas e atingir os objetivos dos seus sonhos. Portanto, um dos maiores motivos para apostar nos anúncios do Facebook é:
\n\n\n\nPortanto, além dos motivos citados, existem alguns pontos que devem ser levados em conta ao apostar nesta estratégia, porque, com esse capital, sua empresa pode ter muitas vantagens.
\n\n\n\nDessa forma, os anúncios do Instagram se destacam por causa dos recursos de segmentação de seus anunciantes. Então, ao colocar anúncios na web, você pode usar todos os métodos de segmentação que existem nos anúncios do Facebook para direcioná-los.
\n\n\n\nSendo assim, veja a seguir, alguns exemplos:
\n\n\n\nPortanto, com base nos dados, fica claro que o Facebook Ads e Instagram Ads têm um grande papel no marketing digital. Dessa maneira, usar esse tipo de estratégia é crucial para a divulgação e cobertura no mercado.
\n\n\n\nVocê quer aprender mais? Então, não deixe de visitar o site da Beatz e fique à frente no mundo do marketing digital!
\n', 'Facebook Ads e Instagram Ads: desenvolva campanhas!', 'Anúncios no Facebook e no Instagram, são ferramentas de marketing e publicidade on-line importantes. Portanto, você pode criar campanhas e anúncios para seus produtos e negócios.', 'publish', 'closed', 'open', '', 'facebook-ads-e-instagram-ads-desenvolva-campanhas', '', '', '2024-03-05 15:19:03', '2024-03-05 18:19:03', '', 0, 'https://beatz.com.br/?p=10073', 0, 'post', '', 0), (10076, 26, '2024-03-05 17:04:44', '2024-03-05 20:04:44', '\nProduzimos vários materiais, desde a criação de conteúdo para mídias digitais até sites WordPress, páginas de destino, infográficos, e-books, materiais gráficos, materiais ricos, catálogos etc.
\n\n\n\nOu seja, estamos prontos para atender as suas necessidades de comunicação e atingir seus objetivos!
\n\n\n\nConheça alguns serviços de criação e desenvolvimento:
\n\n\n\nExistem muitas diferenças entre o marketing digital e o marketing tradicional. Porém, entre todas elas, uma se destaca: a participação com os consumidores.
\n\n\n\nIsso porque, no marketing digital, o método costuma ser mais sutil. Por outro lado, os hábitos tradicionais de marketing são destrutivos. Por exemplo, em comerciais de rádio e televisão, sempre vemos o fenômeno de comerciais que interrompem programas.
\n\n\n\nA criação de conteúdo para mídias digitais no marketing digital visa atrair consumidores, estabelecer contato com eles e fazer com que percorram uma série de etapas até o momento da compra.
\n\n\n\nO marketing de conteúdo é a estratégia básica do marketing digital e está relacionado à criação de conteúdo. Seus objetivos podem ser muitos, como construir autoridade de marca ou estabelecer posições.
\n\n\n\nPortanto, é interessante saber que nem sempre o marketing de conteúdo se refere aos produtos ou serviços que a empresa vende.
\n\n\n\nEm certas etapas desse processo, o foco é tirar dúvidas e informar o consumidor antes de propor uma solução. Dessa forma, os consumidores podem seguir um caminho natural, acessar conteúdos e trocar informações valiosas atrás de conhecimento.
\n\n\n\nSe você já tem um blog ou está pensando na criação de conteúdo para mídias digitais da empresa, é importante seguir estas dicas:
\n\n\n\nPara achar a frequência ideal para sua empresa, considere escala e concorrência. Portanto, outro ponto importante é manter os padrões e calendários de trabalho.
\n\n\n\nIsso ajuda a trazer os visitantes de volta ao seu site. Assim, se você adicionar essas recompensas a uma nova visita diária, verá que vale a pena manter essa regularidade. Pois, o mais importante é ser constante.
\n\n\n\nSeja com postagens diárias, semanais ou quinzenais, recomenda-se manter esta frequência. Dessa forma, seu público saberá como funciona o blog da empresa e vai perceber que tudo é feito de forma organizada.
\n\n\n\n*INSIRA AQUI A IMAGEM DE MEIO*
\n\n\n\nPara implementar com sucesso uma estratégia de marketing de conteúdo, os tópicos abordados no blog não podem ser aleatórios. Um dos segredos de um blog de sucesso é não evitar o tema central.
\n\n\n\nPreveja quantas postagens gerar para o seu blog a cada mês ou semana, sem torná-lo repetitivo ou descontrolado.
\n\n\n\nPor exemplo, se o seu blog for de um campo muito específico, pode ser difícil encontrar tópicos do dia a dia. Portanto, também considere pesquisar sobre o que deseja escrever no Google.
\n\n\n\nDepois de planejar o tema e determinar a frequência de postagem, é muito importante seguir os padrões de SEO. Dessa forma, sua publicação ocupará uma posição favorável nos resultados de pesquisa do Google.
\n\n\n\nDefina palavras-chave para seguir as postagens e siga algumas técnicas de otimização de SEO.
\n\n\n\nOutro fator muito importante em um conteúdo bem escrito é a estrutura. É preciso ter em mente que ler na Internet é diferente de ler livros, revistas ou jornais.
\n\n\n\nExistem muitas distrações na Internet, então, se o texto não for atraente, o usuário pode perder a atenção. Por exemplo, um bloco de texto muito grande, sem descanso para os olhos, geralmente deixa os usuários desconfortáveis.
\n\n\n\nSendo assim, sempre que possível, você pode adicionar legendas, listas, marcadores, negrito, itálico, imagens, infográficos, vídeos etc, ao seu blog. Além de ser uma boa forma de melhorar a experiência do usuário, esse também é um hábito valorizado pelo Google.
\n\n\n\nPortanto, é importante ter em mente que o conteúdo é essencial no desenvolvimento de uma estratégia de marketing digital.
\n\n\n\nE então, gostou do tema desse post? Lembre-se que, estar por dentro do mundo de marketing é bom para a sua empresa, e pode trazer vantagens para ela!
\n\n\n\nCaso tenha vontade de ler mais sobre assuntos como esse, o nosso site está cheio de outros posts também. Para checar, é só clicar aqui!
\n', 'Criação de conteúdo para mídias digitais', 'Tudo isso, é a base para estabelecer uma estratégia consistente de marketing digital.', 'publish', 'closed', 'open', '', 'criacao-de-conteudo-para-midias-digitais', '', '', '2024-03-05 17:04:45', '2024-03-05 20:04:45', '', 0, 'https://beatz.com.br/?p=10076', 0, 'post', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (10077, 45, '2024-03-05 14:57:41', '2024-03-05 17:57:41', '\nO marketing digital é composto por diversas técnicas que visam aproximar marcas de seus respectivos públicos através da internet. Mas, nesse processo existem inúmeros desafios, e um deles é a criação de landing pages.
\n\n\n\nEssa é uma etapa muito importante para o sucesso da sua estratégia. Afinal, esse é o ponto de transição que faz com que o seu lead esteja cada vez mais próximo de fechar uma venda.
\n\n\n\nEntretanto, como convencê-lo a respeito das vantagens que a sua solução pode trazer? Como atrair a sua atenção e fazer com que ele realize o primeiro contato direto com a sua marca?
\n\n\n\nÉ isso que vamos entender hoje. Os especialistas da Beatz separaram algumas dicas que podem te ajudar na criação das melhores landing pages e, também, os principais segredos para páginas de alta conversão.
\n\n\n\nEntão, se você tem dúvidas sobre uma das estratégias mais utilizadas no marketing digital, continue a leitura e confira todos os detalhes!
\n\n\n\nAs landing pages, ou páginas de destino, são páginas criadas especificamente para uma campanha de marketing ou publicidade. Seu principal objetivo é converter visitantes em leads (potenciais clientes) ou clientes, através da realização de uma ação específica.
\n\n\n\nMas, qual a diferença entre uma Landing Page e a homepage de um site?
\n\n\n\nEssa é uma pergunta comum, afinal, se analisarmos a fundo ambas devem ser atrativas e guiar o visitante a outras ações.
\n\n\n\nPorém, diferentemente de uma homepage, que oferece uma visão geral de um site e encoraja a exploração, uma landing page é focada em um único objetivo, conhecido como Call to Action (CTA).
\n\n\n\nOu seja, uma landing page eficiente reduz as possibilidades de caminhos a serem seguidos, dando apenas uma opção: a conversão.
\n\n\n\nAssim como os demais formatos utilizados no marketing digital, existem elementos que não podem faltar durante o desenvolvimento de uma landing page. Afinal, é comprovado através de estudos práticos que determinados layouts, termos e construções têm o poder para atingir determinados públicos.
\n\n\n\nMas, é importante ter em mente que isso não é uma fórmula única e exclusiva. Desse modo, talvez seja preciso adaptar alguns pontos para o seu público. Por isso, sempre recomendamos a criação de personas e a definição de um público-alvo que apresentem características próximas do que se espera como cliente.
\n\n\n\nAlguns elementos, de fato, podem se destacar na criação de landing pages. Entre eles, podemos citar:
\n\n\n\nA característica básica do marketing digital (especialmente o Inbound Marketing) é a troca de informações. Por exemplo, para entender melhor quem é o comprador potencial e quão perto ele está da compra, criar um conteúdo interessante é essencial.
\n\n\n\nDessa forma, ao obter um material rico, o usuário vai te enviar informações relevantes, como contatos de e-mail, empresa em que atua, entre outras várias informações. Essa troca, em geral, ocorre através de uma landing page
\n\n\n\nA parte visual e a parte estrutural são cuidadosamente consideradas para maximizar seu efeito. Portanto, os campos a serem preenchidos são personalizados, e a troca acaba sendo da melhor forma.
\n\n\n\nEmbora sejam ótimas ferramentas para a geração de leads, essa não é a única razão pela qual a criação de landing pages é tão importante em sua estratégia. Confira outras funções que essa técnica pode fornecer:
\n\n\n\nLead score é a pontuação do cliente em potencial. Esta estratégia, é um método de priorizar os perfis mais próximos daqueles tidos como clientes, atribuindo pontos a cada contato com base na operação realizada por ele.
\n\n\n\nCom isso, você vai conseguir construir um bom histórico com seus contatos, e assim, definir qual será a prioridade de cada um deles.
\n\n\n\nVocê poderá dividir melhor os contatos com base na conversão dos leads ou nas informações solicitadas no formulário. Por exemplo, se você usar vários produtos e, portanto, várias personas, poderá distinguir entre essas pessoas por meio de conversões na página de destino.
\n\n\n\nOutra vantagem é saber exatamente quem está interagindo com você, principalmente para empresas que não possuem segmento de mercado ou tamanho de empresa definidos.
\n\n\n\nAlém disso, a landing page é uma opção mais barata para criar oportunidades para o seu negócio. Com uma boa publicidade e estratégia, ela pode impulsionar todo o seu mês de vendas e gerar oportunidades suficientes para aumentar seu potencial.
\n\n\n\nUma vez que o seu site obtém um novo cliente a partir da landing page, isso mostra que dar atenção a ela pode ser de grande ajuda para sua empresa.
\n\n\n\nE então, curtiu o tema desse artigo? Não se esqueça, estudar o mundo de marketing é bom para o seu negócio, e pode trazer vantagens para ele! O blog da Beatz, está recheado de artigos com temáticas variadas dentro de gestão, marketing e vendas. Tudo que você precisa para aprimorar seus processos!
\n\n\n\nVocê também pode acompanhar nosso podcast oficial. No Beatz Podcast conteúdo sobre marketing é o que não falta. Toda semana um convidado diferente trazendo informações, estratégias, técnicas e dicas indispensáveis para você.
\n', 'Criação de landing pages: os segredos por trás de páginas de alta conversão', 'Veja as principais dicas para aprimorar ainda mais os resultados das suas estratégias', 'publish', 'closed', 'open', '', 'dicas-para-criacao-de-landing-pages', '', '\nhttps://beatz.com.br/blog/inbound-marketing-2/', '2024-03-05 14:57:43', '2024-03-05 17:57:43', '', 0, 'https://beatz.com.br/?p=10077', 0, 'post', '', 0), (10080, 45, '2024-03-05 16:19:39', '2024-03-05 19:19:39', '\nPara ter sucesso com a criação de e-commerce, uma loja virtual precisa oferecer aos seus clientes recursos que garantam facilidade de navegação, compras 100% seguras e garantia de retorno à loja com maior frequência.
\n\n\n\nEsses dados vêm de uma pesquisa conduzida pela Kearney, uma empresa global de consultoria de gestão estratégica. Portanto, a pesquisa mostra que os resultados refletem o impacto da Covid-19 no comportamento do consumidor brasileiro e, portanto, afetam o comércio eletrônico no Brasil.
\n\n\n\nAo considerar as projeções de 2020 a 2024, o estudo mostra que novos hábitos de consumo podem render cerca de 69 bilhões de reais em vendas adicionais ao e-commerce do país em relação aos resultados anteriores à pandemia.
\n\n\n\nPara ter sucesso, uma loja virtual precisa oferecer aos seus clientes recursos que garantam facilidade de navegação, compras 100% seguras e garantia de retorno à loja com maior frequência.
\n\n\n\nPortanto, registrar o domínio é essencial. O nome de domínio é o nome utilizado para localizar e identificar sua empresa na Internet, e é a base de toda identificação profissional.
\n\n\n\nA extensão mais usada no Brasil é: com.br. Portanto, se você optar por essa extensão, o primeiro passo é acessar o site www.registro.br e verificar se o domínio que deseja está disponível.
\n\n\n\n*INSIRA AQUI A IMAGEM DE MEIO*
\n\n\n\nNão há dúvida de que, além de entender o que é o e-commerce, você também deve entender quais são as principais vantagens de ter o e-commerce. Veja a seguir:
\n\n\n\nTodo mundo quer estar em uma boa posição no Google, certo? O maior problema é que o Google só tem dez posições na página inicial e, assim como você, todo mundo quer estar lá.
\n\n\n\nAlém disso, a otimização de mecanismos de pesquisa (SEO) inclui algumas tecnologias e estratégias.
\n\n\n\nO objetivo principal dessas tecnologias e estratégias é aprimorar e melhorar a posição do site na página de resultados por meio de mecanismos de pesquisa (como o Google). Por exemplo, use palavras-chave eficazes no conteúdo do site. Pois assim, a posição dele será melhor.
\n\n\n\nDessa forma, é importante otimizar o posicionamento do seu negócio. Você pode ganhar uma reputação maior, atrair novos clientes e reter os clientes que já conquistou. Uma boa posição depende da relevância do site.
\n\n\n\nAlém disso, essa relevância é definida pelos seguintes algoritmos:
\n\n\n\nSendo assim, você está interessado na área de criação de e-commerce? Então, entre em contato com a Beatz e veja todos os serviços que podemos oferecer!
\n', 'Criação de e-commerce: tenha uma loja on-line!', 'Aumente suas vendas com uma plataforma na internet.', 'publish', 'closed', 'open', '', 'criacao-de-e-commerce', '', '', '2024-03-05 16:19:40', '2024-03-05 19:19:40', '', 0, 'https://beatz.com.br/?p=10080', 0, 'post', '', 0), (10084, 45, '2024-03-05 14:56:05', '2024-03-05 17:56:05', '\nA retenção de oportunidades é um desafio no cotidiano de qualquer profissional de marketing. Para isso, apostamos em diversas estratégias e ferramentas. Blogs, materiais ricos, redes sociais, são apenas alguns dos meios que utilizamos para atrair e converter oportunidades.
\n\n\n\nMas, você já deve saber que um desses se destaca em meio aos outros, principalmente quando falamos de etapas mais avançadas no funil de vendas. O material rico é a chave para que um visitante se transforme em lead e, mais além, uma oportunidade de negócio para a sua empresa.
\n\n\n\nAfinal, essa é uma estratégia que visa estreitar o relacionamento entre empresa e público, através da troca de um conteúdo interessante por informações importantes para a sua estratégia, seja para conhecer melhor seu público ou para um possível contato.
\n\n\n\nDe modo geral, materiais ricos são todos os conteúdos usados para atrair os visitantes de um site ou blog, ao se registrarem para obter este material. Portanto, é interessante, e até mesmo importante para o seu sucesso, usá-los como iscas para conquistar os dados cadastrais de clientes em potencial.
\n\n\n\nMas, algo que pode ser ambíguo nessa questão, é a forma como a estratégia deve ser aplicada. Isso porque, investir tempo e recursos em algo tão complexo requer pensamento estratégico.
\n\n\n\nPor isso, separamos algumas dicas que podem te ajudar a entender mais sobre a produção de materiais ricos e o conjunto de ações que envolvem o seu lançamento e manutenção da estratégia. Continue a leitura e confira todos os detalhes!
\n\n\n\nNão existe uma resposta certa para essa pergunta. Afinal, entre os inúmeros tipos de materiais ricos, um deles pode se encaixar melhor para o público que você pretende atingir.
\n\n\n\nEntão, quando falamos de \"como criar materiais ricos\", estamos pensando nas possibilidades e de como elas se encaixam na realidade da sua empresa.
\n\n\n\nO material rico, como o próprio nome diz, é um projeto que entrega, acima de tudo, valor para a sua persona. Por isso, é importante saber qual a informação que faria com que seu público-alvo oferecesse seus dados por ela. Bem como, qual o formato mais confortável para que isso seja estabelecido.
\n\n\n\nPor exemplo: se a sua persona é um empresário ocupado, talvez não seja uma boa ideia oferecer um e-book de várias páginas ou um evento com horário marcado. Para esse tipo de perfil é preciso de informações concretas e entregues de maneira rápida e fácil, como o caso de vídeos curtos ou infográficos. Assim, simplificando o aprendizado mesmo em uma rotina apertada.
\n\n\n\nDe fato, apesar da criação de materiais ricos ser algo amplo e cheio de possibilidades e combinações, existem algumas etapas que não podem faltar.
\n\n\n\nAqui na Beatz, por exemplo, criamos materiais ricos em projetos de marketing de entrada para converter leads e construir relações. Portanto, o processo de desenvolvimento deve envolver:
\n\n\n\nNão podemos esquecer que antes mesmo de garantir o seu material rico, o público deve ser convencido de que o e-book, o infográfico, as aulas gratuitas ou qualquer outro tipo de material, seja o ideal para as suas necessidades. Para isso, precisamos trabalhar em uma landing page de alta conversão, mas isso é conversa para outro artigo!
\n\n\n\nSe você chegou até aqui, já deve ter percebido que os materiais ricos são peças fundamentais para o avanço de um lead em um funil de conteúdo e vendas, certo?
\n\n\n\nMas, saiba que esse recurso pode ir além. Afinal, os e-books, whitepapers, infográficos e outros diversos formatos, podem trazer ainda mais benefícios para a sua empresa. Listamos alguns deles para você entender melhor essa estratégia. Confira!
\n\n\n\nProduzir conteúdos ricos pode ir além dos benefícios que ele traz para o público que oferece dados em troca dos materiais. Afinal, através desse tipo de estratégia sua marca pode ser vista como referência em determinados assuntos.
\n\n\n\nDessa forma, é comum que empresas que invistam em materiais ricos dominem determinadas áreas através da contribuição com materiais de referência.
\n\n\n\nO principal objetivo de uma empresa que investe em materiais ricos, está na conquista de dados para o contato com seu público. Desse modo, ao trocar o seu material por informações cadastrais, você não precisa armazenar esses dados e aguardar o momento certo de usá-los, você pode começar a aproveitar desde o primeiro momento em que os conquista.
\n\n\n\nIsso porque, essas informações são importantes para entender o perfil do seu público e identificar a necessidade de mudanças na estratégia. Por isso, é importante analisar se a sua campanha está atingindo o público objetivo, e determinar os passos para que ela seja um sucesso ainda maior para sua empresa.
\n\n\n\nO atual público da Internet deseja manter boas relações. Se seguir o perfil da empresa nas redes sociais, eles esperam que a troca seja interessante. Quando o material rico for gratuito, o público saberá que existe uma proposta de valor.
\n\n\n\nIsso gera mais aceitação e atende aos requisitos do perfil do consumidor. Sendo assim, nessa relação, a empresa pode se estabelecer com eles e fortalecer a participação do público.
\n\n\n\nVocê já deve saber que as estratégias de marketing de conteúdo visam:
\n\n\n\nIsso porque, o conteúdo guia os usuários a se tornarem consumidores. Nesse ciclo, materiais abundantes são uma fase crucial do processo. É basicamente um empurrãozinho na direção certa; aquele recurso que vai convencer de uma vez por todas que a sua empresa pode ajudar os usuários. Seja com um produto ou com uma informação.
\n\n\n\nNão existe uma regra para a criação de materiais ricos; seus formatos variam e requerem detalhes diferentes. Mas, uma coisa pode definir o sucesso da sua estratégia: você está entregando algo novo?
\n\n\n\nÉ impossível se destacar se o que você está oferecendo não tem nenhuma novidade. Na maioria das vezes, o valor de um material rico está em seu fator exclusivo. Essa é uma informação que somente você está veiculando?
\n\n\n\nEntretanto, como vimos anteriormente, não há regras. Você não precisa, necessariamente, entregar uma notícia para o seu público, com dados de uma pesquisa própria e elaborada. Sua proposta pode ser a de facilitar o cotidiano do consumidor.
\n\n\n\nDesse modo, investir em um compilado de informações relevantes, planilhas que simplificam a organização da rotina ou, até mesmo, uma ferramenta para cálculos rápidos, pode ser um bom negócio. Nesses casos, você vai além da novidade e trabalha o material rico como um serviço de valor para o seu público, ampliando ainda mais os outros pontos que citamos anteriormente.
\n\n\n\nPor fim, temos o principal objetivo da aplicação de materiais ricos e, definitivamente, o pote de ouro no final do arco-íris. Estamos falando da conversão.
\n\n\n\nSaindo de um ponto A, seu lead precisa de algumas etapas que o levem ao ponto B. O material rico é a ferramenta que vai fazer com que ele vire a chave para uma nova fase no funil de vendas.
\n\n\n\nFinalmente, vamos ao que interessa. Para criar os melhores materiais ricos, é preciso ter atenção a certos detalhes. Preparamos algumas dicas para te ajudar nessa missão. Confira!
\n\n\n\nAntes de criar qualquer material rico, é essencial entender quem é o seu público-alvo, quais são suas necessidades, desafios e interesses. Afinal, a estratégia incentiva a conversão através da troca de informações de valor.
\n\n\n\nIsso ajudará você a criar um conteúdo relevante e atraente, que esteja de acordo com as demandas do seu público. Realize pesquisas de mercado, entrevistas com clientes ou análise de dados para obter insights valiosos sobre seu público.
\n\n\n\nJá sabemos que os materiais ricos devem fornecer informações valiosas, mas eles também podem ser soluções práticas para os problemas enfrentados pelo seu público. Seja um e-book, um whitepaper, um webinar ou qualquer outro formato, certifique-se de que o conteúdo seja útil, educativo e aplicável à vida ou ao trabalho do seu público. Isso aumentará a probabilidade de engajamento e compartilhamento do seu material.
\n\n\n\nA apresentação visual dos seus materiais ricos também é crucial para o seu sucesso. Certifique-se de que o design seja atraente, profissional e alinhado com a identidade visual da sua marca.
\n\n\n\nPor isso, utilize elementos visuais como gráficos, imagens e infográficos para tornar o conteúdo mais fácil de ser compreendido e memorável. Além disso, torne a navegação e o acesso ao conteúdo o mais intuitivo possível, facilitando a experiência do usuário.
\n\n\n\nE aí, preparado para implementar a sua estratégia de materiais ricos? Continue acompanhando o blog da Beatz para conferir mais dicas e aprimorar suas campanhas.
\n\n\n\nNão se esqueça de visitar o nosso canal oficial no YouTube. O Beatz Podcast está repleto de conteúdo para levar a sua empresa para uma nova fase. Com informações e dicas sobre gestão, marketing e vendas, você pode encontrar tudo que precisa para melhorar seus resultados. Acesse agora mesmo!
\n', '3 dicas que não podem faltar na sua estratégia de materiais ricos', 'Aprenda a melhor forma de implementar uma campanha eficiente de conteúdo', 'publish', 'closed', 'open', '', 'dicas-para-materiais-ricos', '', '\nhttps://beatz.com.br/blog/landing-pages-que-convertem/', '2024-03-05 14:56:07', '2024-03-05 17:56:07', '', 0, 'https://beatz.com.br/?p=10084', 0, 'post', '', 0), (10087, 45, '2024-03-05 16:27:58', '2024-03-05 19:27:58', '\nContratar uma equipe especializada em consultoria de SEO é um diferencial, pois dessa forma você terá como dar atenção para outras tarefas. Além disso, um especialista pode extrair ainda mais sobre seus dados.
\n\n\n\nDessa forma, contratar um profissional de SEO pode melhorar a performance do seu site. Portanto, enquanto ele cuida dessa parte, você pode focar em outras responsabilidades.
\n\n\n\nAqui, vamos te contar como funciona uma consultoria de SEO, quais os benefícios, e também as suas etapas. Ficou interessado? Então, boa leitura!
\n\n\n\nA consultoria de SEO tem metas e objetivos mais específicos, como, análise e direcionamento de estratégia. Assim, uma empresa pode contratar essa consultoria para otimizar o desempenho de um site. Além disso, ela consegue identificar falhas e problemas também.
\n\n\n\nSupondo que sua equipe não seja grande ainda, ou, que sua empresa não consiga investir tempo nesse assunto no momento, visto que, nem todas empresas estão estruturadas para ter um time de marketing, a melhor decisão é contratar um serviço de consultoria.
\n\n\n\nEsse serviço tem o intuito de ajudar uma organização a criar técnicas e estratégias efetivas, mas, sem deixar de lado recursos livres. Ao receber dados dos relatórios, a empresa decide se irá contratar uma consultoria, ou cuidará por conta própria.
\n\n\n\nAgora que explicamos o que é uma consultoria de SEO, vamos te mostrar quais são as vantagens de contratar uma. Dessa forma, você poderá decidir para sua empresa quais estratégias compensam mais.
\n\n\n\nAssim, você vai entender melhor qual a importância de ter especialistas auxiliando as estratégias da sua empresa.
\n\n\n\nTécnicas de SEO envolvem, principalmente, a otimização de páginas para serem encontradas por mecanismos de busca. Portanto, com uma equipe especializada, se torna mais fácil solucionar problemas que afetem o posicionamento do seu site.
\n\n\n\nNão é segredo que existem muitas empresas que possuem grandes equipes, ainda mais, pessoas para focar em estratégias de SEO. Assim sendo, contratar uma consultoria pode agilizar processos no seu negócio, afinal, os profissionais poderão dar atenção para outras responsabilidades.
\n\n\n\nAo criar uma página que atenda bem as técnicas de SEO, com conteúdo relevante, a chance de um usuário rejeitá-la se torna menor. Dessa forma, o especialista em SEO traz uma vantagem ao melhorar o desempenho do seu site para que visitantes permaneçam nele.
\n\n\n\nEssa pode parecer bem óbvia, mas para muitos não é. Quando você contrata uma consultoria de SEO, ela pode te auxiliar a usar melhor os recursos da sua empresa. Desse modo, gastos desnecessários e desperdícios serão cortados do seu setor de marketing, otimizando a organização e o planejamento dele.
\n\n\n\n*INSERIR AQUI A IMAGEM DE MEIO*
\n\n\n\nSe você está pensando em contratar uma consultoria de SEO, agora vamos te contar como são as etapas dela. Contudo, é sempre recomendado conversar com um especialista ou consultor a respeito. Então, aqui iremos citar as etapas para que você não fique na dúvida.
\n\n\n\nA primeira etapa de uma consultoria se divide em duas partes, a análise de performance e a análise de concorrente. Mas, vamos falar primeiro sobre a de performance.
\n\n\n\nA análise de performance, é onde o consultor estuda como está sendo feita a otimização do trabalho para melhorar o ranqueamento da página em resultados de busca.
\n\n\n\nPortanto, é a partir dela que se torna possível entender o que pode ser melhorado.
\n\n\n\nEm seguida vem a análise de concorrente, onde o especialista vai checar o desempenho da sua concorrência. Dessa forma, se você souber quais são os pontos fortes e fracos do seu “rival”, vai ficar mais fácil criar estratégias que sejam efetivas.
\n\n\n\nAgora que você coletou dados, está na hora de começar a pensar em uma estratégia ideal de SEO que direcione a sua empresa. Desse modo, aplicar técnicas de SEO serão bem efetivas, e também, entender quais estratégias precisam mudar para melhorar sua performance.
\n\n\n\nUma consultoria, pensando em como melhorar a criação de conteúdo da sua empresa, pode auxiliar nessa parte também. Assim, especialistas vão explicar que tipos de conteúdos e formatos são mais relevantes para o seu público.
\n\n\n\nDessa forma, sobem as chances de sua página conseguir um tráfego orgânico.
\n\n\n\nO especialista em SEO pode definir como tarefa, conseguir subir o seu link building, já que, quanto mais links externos direcionarem para sua página, maior a autoridade dela. Esse ponto é bem importante, pois os mecanismos de busca vão entender seu site como mais relevante.
\n\n\n\nA consultoria de SEO contratada pode pensar em estratégias variadas, afinal, elas podem ser diferentes de acordo com o que a empresa quer.
\n\n\n\nPortanto, ter alguém que entende da área é importante, visto que, às vezes, a solução de um problema pode ser algo bem específico.
\n\n\n\nCurtiu nosso conteúdo sobre consultoria de SEO? Em nosso site, você pode ver muito mais artigos. Para acessar, basta clicar aqui!
\n', 'Consultoria de SEO: garanta o ranqueamento de suas produções', 'Podemos te ajudar a aumentar visitas em seu site apenas com estratégias de marketing', 'publish', 'closed', 'open', '', 'consultoria-de-seo-garanta-o-ranqueamento-de-suas-producoes', '', '', '2024-03-05 16:27:59', '2024-03-05 19:27:59', '', 0, 'https://beatz.com.br/?p=10087', 0, 'post', '', 0), (10089, 45, '2024-03-05 16:30:28', '2024-03-05 19:30:28', '\nO segredo de como produzir conteúdo para blogs e sites, está situado dentro do processo criativo. Portanto, planejar sobre o material que será utilizado é fundamental, ainda mais se ele envolve vendas ou conversões.
\n\n\n\nAqui, nós vamos te dar algumas dicas básicas para te ajudar durante esse processo. Vamos lá?
\n\n\n\nNão vá na intuição, mesmo que você ache que uma ideia pode ser boa. Pesquisar sobre o que seu público realmente quer saber é melhor. Dessa forma, para fazer isso, procure palavras-chave, pois através dela você pode saber se esse tema é relevante ou não.
\n\n\n\nNo entanto, aqui podem aparecer dois termos, o Head Tail e o Long Tail. Head Tail está relacionado com uma palavra-chave curta e generalizada; já o Long Tail, com palavras-chave mais específicas. Desse modo, quando procurar sobre a relevância de uma palavra-chave, você pode se deparar com um volume alto ou baixo de buscas.
\n\n\n\nEsse volume está correlacionado com a dificuldade da palavra de ranqueamento; uma palavra-chave com alto volume ranqueia mais, mas converte menos. Já uma palavra-chave com volume menor, tem menos acessos, porém, converte mais.
\n\n\n\nVocê pode usar o Google Trends para analisar uma palavra-chave.
\n\n\n\nFazer um estudo sobre a concorrência é fundamental nessa parte, afinal, você precisa ver o que eles estão fazendo, para superá-los. Um conteúdo que seja original e de qualidade já funciona como diferencial para o seu site.
\n\n\n\nPara conseguir fazer isso, você pode utilizar algumas táticas, como, por exemplo, através da navegação anônima, pesquisar e entrar nos sites concorrentes. Foque nos primeiros links da página de resultados do Google, e veja o que eles possuem em comum.
\n\n\n\nCaso você note um “ponto fraco” entre eles, anote para não cometer esse mesmo erro ao produzir o seu conteúdo para blogs e sites. Dessa forma, seu material será de melhor qualidade se comparado ao deles.
\n\n\n\nEntender o funil de vendas do seu próprio negócio é fundamental aqui, principalmente se ele for on-line.
\n\n\n\nLembrando do funil de vendas, você deve pensar sempre, em produzir para topo de funil, conteúdos para blogs e sites. São aqueles conteúdos pensados em atrair o público, contudo, sem converter ele ainda.
\n\n\n\nBlogs e redes sociais são perfeitos para esse topo, pois eles não funcionam como uma loja on-line. Essas plataformas podem funcionar melhor como vitrine para algum produto ou serviço.
\n\n\n\nEntão, saiba como criar o conteúdo certo para guiar de forma natural um usuário pelo funil de vendas, sem pressioná-lo para comprar algo. Deixe a parte da venda apenas para fechar a jornada.
\n\n\n\n*INSIRA AQUI A IMAGEM DE MEIO*
\n\n\n\n“Como assim, vantagens são melhores que funções?”
\n\n\n\nExatamente! Você tem que planejar em produzir um conteúdo que mostre o que seu serviço ou produto tem a oferecer. Portanto, como o que você vende pode mudar a vida do potencial cliente.
\n\n\n\nNão estamos dizendo para deixar as funções de fora, mas sim, focar em mostrar quais são as vantagens de se adquirir o seu produto. Desse modo, para fazer isso, pense em todas as funções que a sua empresa pode entregar, e transforme elas em vantagens.
\n\n\n\nIsso, com certeza, vai instigar mais o seu possível cliente.
\n\n\n\nUm preço muito alto ou muito baixo pode ser prejudicial para o seu negócio. Assim sendo, um preço alto pode afastar um cliente, por ele achar que o produto não valha tudo isso. Já um preço baixo, pode dar a entender que a qualidade do seu produto é baixa.
\n\n\n\nPara trabalhar isso, você precisa mostrar o que o seu negócio tem a oferecer como vantagem. Especifique que o valor do seu produto ou serviço é maior do que o dos seus concorrentes.
\n\n\n\nOu seja, quanto mais vantagens seu produto apresenta, mais valor você agrega a ele.
\n\n\n\nExistem 5 categorias sobre como produzir conteúdos que podem ajudar a alavancar o seu negócio on-line. Assim sendo, vamos listar eles aqui:
\n\n\n\nO processo de produção de conteúdo não é fácil, ele é complexo e deve ser feito com cuidado, para suprir as necessidades específicas do seu negócio. Com um bom planejamento criativo, o seu site pode conseguir mais conversões em menos tempo.
\n\n\n\nCom isso em mente, se você quer aprender mais ainda sobre marketing digital, acesse nosso site e confira outros artigos e materiais como esse. É só clicar aqui!
\n', 'Conteúdo para Blogs e Sites: aprenda como fazer!', 'Sua empresa precisa de boas estratégias de Marketing Digital para crescer', 'publish', 'closed', 'open', '', 'conteudo-para-blogs-e-sites-aprenda-como-fazer', '', '', '2024-03-05 16:30:29', '2024-03-05 19:30:29', '', 0, 'https://beatz.com.br/?p=10089', 0, 'post', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (10091, 45, '2024-03-05 16:40:57', '2024-03-05 19:40:57', '\nAliás, a criação de sites aumenta a visibilidade da sua marca no mercado e gera confiança. É por isso que empresas que ainda não possuem presença digital, acabam ficando para trás e ainda são taxadas como ultrapassadas ou pouco acessíveis.
\n\n\n\nOutro dado importante de se levar em consideração, é que, segundo a Fundação Getúlio Vargas (FGV), no Brasil, o número de smartphones supera o de computadores. E essa quantia passa a ser mais de 306 milhões de dispositivos conectados.
\n\n\n\nPor isso, acaba sendo de fundamental que empresas invistam em Sites Responsivos. Esses sites se adaptam a qualquer plataforma – Mobile ou Desktop.
\n\n\n\nNós desenvolvemos sites programados em HTML5 e PHP. Eles proporcionam uma excelente experiência de navegação para o seu público e clientes. Principalmente, porque testamos e ajustamos de acordo com os principais navegadores, smartphones e tablets.
\n\n\n\nAlém disso, com os relatórios de acessos você avalia as atividades do site em tempo real. É possível analisar quantas pessoas estão navegando nele, de onde elas vieram, o que estão visualizando e qual conteúdo do seu site está popular.
\n\n\n\nCom estas métricas nós podemos analisar quais serão as melhores táticas para trazer ainda mais resultados.
\n\n\n\nAtualmente, nós acessamos sites em diversas plataformas como: smartphones, tablets e computadores. Além disso, o acesso mobile condiz com 60% do total de consultas feitas no Google. Dessa forma, mostrando como a Internet Mobile vem crescendo em grande escala.
\n\n\n\nDiante desta informação, podemos dizer que o acesso à internet por meio de celulares veio para ficar.
\n\n\n\nPor isso, é essencial que seu site seja responsivo. Isso significa que há tecnologia para adaptar sua aparência e disposição com base no tamanho da tela em que é acessado.
\n\n\n\nIsso oferece uma série de benefícios como:
\n\n\n\n*INSIRA AQUI A IMAGEM DE MEIO*
\n\n\n\nNos sites que criamos, aplicamos os conceitos de UI (User Interface), isto é, o “desenho do site” ou mockup do site, e UX (User Experience), ou seja, a parte que define toda a área de comportamento e interação do site.
\n\n\n\nEstes dois conceitos, juntos, deixam o seu site muito mais interativo, eficiente, intuitivo e fluido. Dessa forma, ele melhora muito a experiência do seu cliente e faz com que o tempo de permanência dele aumente. Além disso, também ajuda a atrair novos clientes para a sua empresa.
\n\n\n\nDepois da criação de sites que desenvolvemos, eles permitem a integração de diversos softwares e sistemas que abrangem as operações de sua empresa, os relatórios de acessos e cadastros de clientes interessados em seu negócio.
\n\n\n\nVamos citar abaixo, alguns sistemas que você pode integrar ao seu site:
\n\n\n\nERP ou “Planejamento dos Recursos da Empresa”: é um sistema que tem como objetivo organizar o trabalho da sua empresa. Além disso, ele também registra dados de seus clientes, funcionários, produtos, fornecedores, entre outras operações.
\n\n\n\nCRM: também conhecido como “Gestão de Relacionamento com o Cliente”, é um sistema de gestão de vendas, marketing e atendimento. Todos os pontos de contato que a empresa tem com o consumidor, a fim de oferecer a melhor experiência para o cliente.
\n\n\n\nAutomação de Marketing: uma ferramenta essencial para os processos de marketing. Ela permite a captação de leads e personalização da abordagem de acordo com o cliente. Além disso, ela reduz os trabalhos manuais e permite ações muito mais eficazes. Tudo isso devido aos relatórios que auxiliam a empresa nos processos de vendas.
\n\n\n\nCustomização do sistema para o seu negócio: existem muitas possibilidades para desenvolver sistemas e softwares personalizados, sob medida, que atendam às necessidades de cada empresa.
\n\n\n\nSendo assim, podemos ver com o avanço da tecnologia, o aumento do acesso e das compras através de dispositivos móveis. Afinal, ter um site responsivo se tornou algo indispensável para qualquer empresa ou negócio.
\n\n\n\nEntão, está interessado em investir na criação de sites? E em um Site Responsivo para a sua empresa? Ficou a fim de melhorar a experiência do seu público, e trazer seu negócio para o universo digital?
\n\n\n\nEntre em contato com a gente e transforme o site da sua empresa.
\n', 'Criação de Sites: entenda por que é tão importante', 'Ter um site é muito importante para todas as empresas. Ele funciona como uma vitrine do seu negócio. Lá estão expostos todos os seus produtos e serviços, além de dados importantes para a sua Persona ou Público-alvo.', 'publish', 'closed', 'open', '', 'criacao-de-sites-entenda-por-que-e-tao-importante', '', '', '2024-03-05 16:40:59', '2024-03-05 19:40:59', '', 0, 'https://beatz.com.br/?p=10091', 0, 'post', '', 0), (10093, 45, '2024-03-05 16:47:35', '2024-03-05 19:47:35', '\nAqui na Beatz, nós podemos ajudar sua empresa na mudança digital e Business Intelligence. Dando dados estruturados e organizados para integração em marketing.
\n\n\n\nQuer saber mais a sobre o Business Intelligence? Então, siga o texto e aprenda sobre!
\n\n\n\nBusiness Intelligence é o processo pelo qual as empresas pegam, analisam, compartilham e monitoram dados para melhorar sua gestão. Sendo assim, é um conjunto de ferramentas que convertem dados em informações e, em algum momento, elas ajudarão nas decisões e ações básicas.
\n\n\n\nEm resumo, o BI é uma forma de transformar os números da empresa que não têm significado conceitual em visões mais sérias e precisas.
\n\n\n\nEm essencial, usa-se o Business Intelligence para alterar dados brutos em informações claras. Dessa forma, você pode analisar as vendas de um produto em um curto período de tempo, além de comparar esses números com outro produto e determinar o produto no qual investir.
\n\n\n\nA inteligência de negócios surge como uma solução que pode ajudar o uso de big data, por exemplo, para medir o processo entre resultados e processos. Além disso, ela pode ajudar grande parte dos profissionais que têm dificuldade em coletar e entender dados.
\n\n\n\nDevido ao avanço do software de BI, o canal de vendas permite seguir os clientes em tempo real. Sendo assim, você pode ver o desempenho de suas atividades de marketing e como encontrá-lo em uma visão global.
\n\n\n\nIsso faz com que você tome decisões assertivas e melhore sua estratégia. Dessa forma, o BI em marketing digital pode ajudá-lo a determinar padrões de conduta e quem são seus clientes mais lucrativos. Além de alocar orçamentos para alcançar um ROI mais previsível.
\n\n\n\nSendo assim, o BI é uma forma de reduzir o tempo gasto em medição e análise de modo a não contar apenas com relatórios semestrais e anuais.
\n\n\n\nRelatórios esses que têm base em análises contínuas das condições do negócio, análises abrangentes de marketing e melhoria da experiência do cliente.
\n\n\n\nAbaixo, você pode ver os outros ganhos que o BI pode oferecer:
\n\n\n\nVeja algumas dicas para integrar Business Intelligence com marketing digital:
\n\n\n*INSERIR IMAGEM DE MEIO*
\n\n\nQualquer atividade de marketing sempre exigirá planejamento. Sendo assim, antes de iniciar um plano estratégico de marketing, devem ser extraídos dados sobre os interesses de concorrentes e clientes.
\n\n\nDessa forma, isso permitirá dados específicos e assertivos para prever cenários.
\n\n\nA junção entre BI e marketing também é essencial. Pois, por meio de pesquisas mais fundas sobre o perfil dos clientes, é possível posicionar o conteúdo correto para cada target no mercado de forma confiável e estratégica.
\n\n\nSendo assim, muitas vezes é preciso coletar dados sobre o ciclo de vida dos clientes com a empresa. Definir o tipo de comunicação a ser utilizada e se novos produtos ou atualizações de ferramentas podem ser fornecidos aos clientes já contidos no banco de dados.
\n\n\nDe acordo com os aspectos do público, como:
\n\n\nÉ possível saber quais meios o público usará para receber e compartilhar conteúdos. Sendo assim, é preciso fazer materiais pensados para os diversos canais onde sua marca está.
\n\n\nOutro ganho que o BI dá às empresas, é o suporte para a adaptação e atualização das estratégias de marketing. Além disso, os erros podem ser vistos e corrigidos.
\n\n\nA partir de dados para definir a estratégia. É crucial obter tráfego orgânico por meio de ações bem-feitas e de conteúdos relevantes.
\n\n\nTráfego orgânico são todas as visitas feitas de forma espontânea pelos canais digitais, ou seja, não são usados anúncios. Esse tráfego, muitas vezes, vem de meios de pesquisa como Google e Bing. Sendo assim, a inteligência de negócios pode otimizar o tráfego orgânico.
\n\n\nAs características de análise e interpretação do BI são a base para o crescimento. Tanto do potencial de retenção, quanto da expansão de clientes no mercado da empresa.
\n\n\nDessa forma, por meio da inteligência de negócios, é possível converter os dados brutos em informações. Com isso, você consegue saber melhor o interesse do público.
\n\n\nFale conosco, caso você queira usar essa estratégia em seu negócio!
\n\n\nEntão, siga todas essas dicas para planejar e tomar decisões de forma segura!
\n', 'Business Intelligence: mantenha sua empresa no controle', 'Business Intelligence (BI), é um método desenvolvido para compilar dados, para que empresas tomem decisões assertivas. 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`comment_count`) VALUES (10328, 0, '2024-01-24 18:00:06', '2024-01-24 21:00:06', '\nNeste universo digital cada vez mais complexo, escolher as técnicas de marketing digital adequadas para o seu negócio pode ser desafiador. Mas, com as orientações certas você saberá como usar o marketing digital da melhor forma.
\n\n\n\nEntão, continue a leitura e aproveite! Vamos lá?
\n\n\n\nVocê já deve estar cansado de ouvir falar sobre a importância crucial dos recursos digitais na atualidade e como as empresas precisam se adaptar a esse cenário.
\n\n\n\nEsse, até pode ser um assunto que anda meio esgotado, mas é inegável que a cada dia surgem novos recursos tecnológicos que podem (e devem) ser usados no marketing digital.
\n\n\n\nEm resumo, o que sabemos é isto: negócios que desejam obter bons desempenhos precisam investir em recursos de marketing digital e conquistar seu espaço na Web.
\n\n\n\nPor outro lado, a complexidade desse cenário é tamanha, que muitas empresas acabam se perdendo no processo, aderindo a estratégias pouco proveitosas.
\n\n\n\nO que acontece é o seguinte: diante de tantas técnicas de marketing digital diferentes e as múltiplas opções de recursos tecnológicos disponíveis, a empresa começa a usar tudo ao mesmo tempo.
\n\n\n\nÉ claro que a intensão é boa, porque se vê o intuito de acompanhar as inovações e a dinâmica do mercado. Definitivamente, este já é um passo importante, afinal, ainda hoje existem empresas que torcem o nariz para o marketing digital.
\n\n\n\nNo entanto, para que as estratégias realmente funcionem, elas precisam ser adaptadas para as necessidades de cada empresa. Mais do que isso, existem técnicas adequadas para algumas e inadequadas para outras.
\n\n\n\nPor isso, é preciso ter atenção ao avaliar e selecionar as técnicas de marketing digital certas. Assim, é possível se certificar de que as estratégias da sua empresa serão assertivas! A seguir, você confere algumas orientações para isso.
\n\n\n\nQualquer estratégia será falha se você não conhecer profundamente o seu negócio. Isso porque, as características particulares de cada empresa podem definir qual caminho seguir em relação ao marketing digital.
\n\n\n\nDe forma simplificada, as técnicas de marketing digital que funcionam para empresas B2B, podem fracassar quando usadas por negócios B2C.
\n\n\n\nAlém disso, personalidade e história da empresa, bem como o segmento de negócio, têm influência fundamental no que pode ou não ser uma boa opção dentre as estratégias digitais.
\n\n\n\nApós mapear todas as características da empresa, é hora de definir os objetivos.
\n\n\n\nAlguns exemplos de objetivos comuns são: aumentar as vendas, gerar leads qualificados, expandir a base de clientes e fortalecer o reconhecimento da marca.
\n\n\n\nPara cada um deles, existem técnicas adequadas, nas quais é preciso focar para atingi-los.
\n\n\n\nVeja bem... para fortalecer o reconhecimento da marca, geralmente se utilizam recursos como redes sociais, campanha de branding, entre outras. Sempre com um discurso mais institucional e menos mercadológico.
\n\n\n\nPor outro lado, quando se deseja obter mais vendas, é comum investir em campanhas de anúncios pagos como no Google Ads e Meta Ads.
\n\n\n\nConheça o seu público
\n\n\n\nEm se tratando de comunicação, antes de desenvolver qualquer ação, é preciso compreender a audiência. Assim, recomenda-se usar ferramentas analíticas, entrevistas e dados de mercado para criar personas detalhadas. Isso permitirá direcionar suas técnicas de marketing para atingir o público certo, no momento certo e com a mensagem certa.
\n\n\n\nComo mencionado anteriormente, o marketing digital está repleto de técnicas e recursos disponíveis, cada uma com seu próprio poder de alcance e impacto.
\n\n\n\nE-mail Marketing: uma ferramenta para nutrir relacionamentos com clientes. Campanhas de e-mail marketing bem elaboradas podem informar, educar e persuadir seus clientes, além de impulsionar vendas e engajamento. Dica: você pode oferecer cupons de desconto apenas para pessoas cadastradas na sua base de leads.
\n\n\n\nMarketing de Influência: colaboração com influenciadores relevantes que podem aumentar sua visibilidade e a credibilidade da marca. Isso porque, a autenticidade desses parceiros pode atrair um novo público e fortalecer a confiança na sua marca. Essa é uma estratégia muito comum em negócio B2C.
\n\n\n\nAnúncios PPC (Pay-Per-Click): campanhas de anúncios pagos, nas quais o anunciante paga pela quantidade de cliques conquistados. Sua vantagem é a possibilidade de serem altamente segmentadas, alcançando exatamente as pessoas que estão procurando pelo que sua empresa oferece. Por isso, esse tipo de anúncio é mais usado quando se objetiva obter mais vendas.
\n\n\n\nMarketing de Conteúdo: a produção de conteúdo relevante para a persona da empresa é imprescindível quando o assunto é inbound marketing. Por isso, a consideram uma técnica coringa, ou seja, útil para uma variedade de segmentos de negócios e objetivos.
\n\n\n\nAinda existe uma grande variedade de técnicas e estratégias de marketing digital que, se fossem explicadas aqui, deixariam este artigo com horas de leitura. Mas o que foi apresentado, pode dar uma ideia das especificidades de cada uma.
\n\n\n\nDe todas as dicas expostas ao longo deste texto, deixei a mais importante para o final: busque ajuda profissional.
\n\n\n\nEmbora seja fundamental ter noções de marketing digital – especialmente para compreender as técnicas sugeridas pela equipe de profissionais – investir em serviços especializados pode refinar suas estratégias.
\n\n\n\nNesse sentido, você pode contar com a Beatz. Por meio de nossa metodologia de consultoria, avaliamos as empresas e definimos as melhores estratégias e técnicas de marketing digital para cada necessidade. Quer saber como podemos te ajudar? Entre em contato com os nossos especialistas!
\n\n\n\nVocê pode relutar, encontrar alternativas e até manter resultados por algum tempo, mas a transformação digital é essencial nos dias de hoje, e disso você não pode fugir. A Sun Place está liderando o caminho para o sucesso com a ajuda da Beatz e você também pode conquistar resultados como os que você vai encontrar aqui embaixo.
\n\n\n\nNosso mais recente case de sucesso prova como uma parceria estratégica pode impulsionar os resultados de uma empresa de maneira extraordinária. Vem ver um pouco da nossa estratégia e dos resultados que trouxemos para a Sun Place!
\n\n\n\nConquistar seu espaço na internet não é uma tarefa fácil. Posicionar a sua marca como vantajosa e conquistar seu público exige estratégia e agilidade na implementação de soluções personalizadas e eficientes. De início, o principal desafio é entender o mercado que a Sun Place conquistou e quais os objetivos e expectativas com a estratégia de marketing digital.
\n\n\n\nDepois disso, precisamos entender qual caminho seguir. Afinal, como bem sabemos, o marketing digital é uma via de muitas mãos, por isso, entender como a Sun Place poderia aproveitar essas possibilidades é uma jornada intensa.
\n\n\n\nO mercado da moda possui diversas variáveis e, entre elas está a oferta e amplitude de segmentos. Por isso, nossa estratégia precisaria ir além da nossa especialidade, mas, nada que os nossos profissionais não pudessem dominar. Com uma estratégia voltada para o mercado B2B e B2C conquistamos resultados surpreendentes para nosso cliente. Confira!
\n\n\n\nCom a expertise da Beatz, a Sun Place experimentou um aumento incrível em sua visibilidade on-line. Testemunhamos um salto notável de 9.976% no número de palavras-chave que a Sun Place agora classifica, subindo de 75 para impressionantes 7.482 palavras-chave.
\n\n\n\nEsse crescimento explosivo é uma evidência clara da eficácia das estratégias de SEO implementadas por uma equipe multidisciplinar dedicada ao aprendizado contínuo para nunca ficar para trás nas atualizações dos mecanismos de busca.
\n\n\n\nNão apenas aumentamos a visibilidade da Sun Place, mas também impulsionamos significativamente o envolvimento do público-alvo. O número de cliques disparou de 32 para 3.192, um aumento fenomenal de 9.968%.
\n\n\n\nEsse aumento de interesse direcionado é o resultado direto das campanhas de marketing digital cuidadosamente planejadas e executadas pelo time de performance da Beatz.
\n\n\n\nAs impressões da Sun Place também decolaram, saltando de 1.610 para um impressionante total de 386.000. Esse alcance expandido não apenas aumentou a conscientização da marca, mas também atraiu um fluxo constante de leads qualificados, alimentando o crescimento contínuo dos negócios.
\n\n\n\nA Sun Place viu seu ranqueamento no Google melhorar em 50%, consolidando sua posição como líder em seu setor.
\n\n\n\nCom estratégias de SEO avançadas e táticas inovadoras, a Beatz garantiu que a Sun Place seja facilmente encontrada pelos clientes em potencial, elevando sua presença digital a novos patamares.
\n\n\n\nE o mais importante de tudo, esses esforços não são apenas números, eles se traduzem em resultados tangíveis. Assim, a Sun Place agora desfruta de uma base sólida de mais de 1.000 leads orgânicos, demonstrando o poder duradouro de uma estratégia de marketing digital inteligente e eficaz.
\n\n\n\nNa Beatz Marketing Digital, não apenas entregamos resultados, mas também construímos parcerias sólidas e duradouras com nossos clientes.
\n\n\n\nSe você está pronto para transformar sua presença on-line e impulsionar seu sucesso nos negócios, junte-se a nós e descubra como podemos elevar sua marca para novos patamares de excelência digital.
\n\n\n\nEntre em contato hoje mesmo e faça parte do próximo grande case de sucesso!
\n', '🚀 Um beat que te leva para o espaço: veja como a Sun Place conquistou resultados astronômicos ', 'Mais de 386.000 impressões, aumento de 9.968% nas taxas de clique e uma estratégia extremamente personalizada. Veja como a Sun Place se destacou com as campanhas criadas pela Beatz!', 'draft', 'closed', 'closed', '', 'case-sun-place', '', '', '2024-03-07 15:23:19', '2024-03-07 18:23:19', '', 0, 'https://beatz.com.br/?post_type=case&p=10342', 0, 'case', '', 0), (10343, 22, '2024-03-01 17:26:34', '2024-03-01 20:26:34', '\nVocê pode relutar, encontrar alternativas e até manter resultados por algum tempo, mas a transformação digital é essencial nos dias de hoje, e disso você não pode fugir. A Sun Place está liderando o caminho para o sucesso com a ajuda da Beatz e você também pode conquistar resultados como os que você vai encontrar aqui embaixo.
\n\n\n\nNosso mais recente case de sucesso prova como uma parceria estratégica pode impulsionar os resultados de uma empresa de maneira extraordinária. Vem ver um pouco da nossa estratégia e dos resultados que trouxemos para a Sun Place!
\n\n\n\nConquistar seu espaço na internet não é uma tarefa fácil. Posicionar a sua marca como vantajosa e conquistar seu público exige estratégia e agilidade na implementação de soluções personalizadas e eficientes. De início, o principal desafio é entender o mercado que a Sun Place conquistou e quais os objetivos e expectativas com a estratégia de marketing digital.
\n\n\n\nDepois disso, precisamos entender qual caminho seguir. Afinal, como bem sabemos, o marketing digital é uma via de muitas mãos, por isso, entender como a Sun Place poderia aproveitar essas possibilidades é uma jornada intensa.
\n\n\n\nO mercado da moda possuí diversas variáveis, entre elas está a oferta e amplitude de segmentos. Por isso, nossa estratégia precisaria ir além da nossa especialidade, mas nada que os nossos profissionais não pudessem dominar. Com uma estratégia voltada para o mercado B2B e B2C conquistamos resultados surpreendentes para nosso cliente. Confira!
\n\n\n\nCom a expertise da Beatz, a Sun Place experimentou um aumento incrível em sua visibilidade online. Testemunhamos um salto notável de 9976% no número de palavras-chave que a Sun Place agora classifica, subindo de 75 para impressionantes 7482 palavras-chave.
\n\n\n\nEsse crescimento explosivo é uma evidência clara da eficácia das estratégias de SEO implementadas por uma equipe multidisciplinar dedicada ao aprendizado contínuo para nunca ficar para trás nas atualizações dos mecanismos de busca.
\n\n\n\nNão apenas aumentamos a visibilidade da Sun Place, mas também impulsionamos significativamente o envolvimento do público-alvo. O número de cliques disparou de 32 para 3192, um aumento fenomenal de 9968%.
\n\n\n\nEsse aumento de interesse direcionado é o resultado direto das campanhas de marketing digital cuidadosamente planejadas e executadas pelo time de performance da Beatz.
\n\n\n\nAs impressões da Sun Place também decolaram, saltando de 1610 para um impressionante total de 386.000. Esse alcance expandido não apenas aumentou a conscientização da marca, mas também atraiu um fluxo constante de leads qualificados, alimentando o crescimento contínuo dos negócios.
\n\n\n\nA Sun Place viu seu ranqueamento no Google melhorar em 50%, consolidando sua posição como líder em seu setor.
\n\n\n\nCom estratégias de SEO avançadas e táticas inovadoras, a Beatz garantiu que a Sun Place seja facilmente encontrada pelos clientes em potencial, elevando sua presença digital a novos patamares.
\n\n\n\nE o mais importante de tudo, esses esforços não são apenas números, eles se traduzem em resultados tangíveis. Assim, a Sun Place agora desfruta de uma base sólida de mais de 1000 leads orgânicos, demonstrando o poder duradouro de uma estratégia de marketing digital inteligente e eficaz.
\n\n\n\nNa Beatz Marketing Digital, não apenas entregamos resultados, mas também construímos parcerias sólidas e duradouras com nossos clientes.
\n\n\n\nSe você está pronto para transformar sua presença online e impulsionar seu sucesso nos negócios, junte-se a nós e descubra como podemos elevar sua marca para novos patamares de excelência digital.
\n\n\n\nEntre em contato hoje mesmo e faça parte do próximo grande case de sucesso!
\n', '🚀 Um beat que te leva para o espaço: veja como a Sun Place conquistou resultados astronômicos ', '', 'inherit', 'closed', 'closed', '', '10342-revision-v1', '', '', '2024-03-01 17:26:34', '2024-03-01 20:26:34', '', 10342, 'https://beatz.com.br/?p=10343', 0, 'revision', '', 0), (10344, 22, '2024-03-04 11:03:38', '0000-00-00 00:00:00', '', 'Rascunho automático', '', 'auto-draft', '', 'open', '', '', '', '', '2024-03-04 11:03:38', '0000-00-00 00:00:00', '', 0, 'https://beatz.com.br/?p=10344', 0, 'post', '', 0), (10345, 22, '2024-03-04 11:06:12', '2024-03-04 14:06:12', '\nVocê pode relutar, encontrar alternativas e até manter resultados por algum tempo, mas a transformação digital é essencial nos dias de hoje, e disso você não pode fugir. A Sun Place está liderando o caminho para o sucesso com a ajuda da Beatz e você também pode conquistar resultados como os que você vai encontrar aqui embaixo.
\n\n\n\nNosso mais recente case de sucesso prova como uma parceria estratégica pode impulsionar os resultados de uma empresa de maneira extraordinária. Vem ver um pouco da nossa estratégia e dos resultados que trouxemos para a Sun Place!
\n\n\n\nConquistar seu espaço na internet não é uma tarefa fácil. Posicionar a sua marca como vantajosa e conquistar seu público exige estratégia e agilidade na implementação de soluções personalizadas e eficientes. De início, o principal desafio é entender o mercado que a Sun Place conquistou e quais os objetivos e expectativas com a estratégia de marketing digital.
\n\n\n\nDepois disso, precisamos entender qual caminho seguir. Afinal, como bem sabemos, o marketing digital é uma via de muitas mãos, por isso, entender como a Sun Place poderia aproveitar essas possibilidades é uma jornada intensa.
\n\n\n\nO mercado da moda possui diversas variáveis e, entre elas está a oferta e amplitude de segmentos. Por isso, nossa estratégia precisaria ir além da nossa especialidade, mas, nada que os nossos profissionais não pudessem dominar. Com uma estratégia voltada para o mercado B2B e B2C conquistamos resultados surpreendentes para nosso cliente. Confira!
\n\n\n\nCom a expertise da Beatz, a Sun Place experimentou um aumento incrível em sua visibilidade on-line. Testemunhamos um salto notável de 9.976% no número de palavras-chave que a Sun Place agora classifica, subindo de 75 para impressionantes 7.482 palavras-chave.
\n\n\n\nEsse crescimento explosivo é uma evidência clara da eficácia das estratégias de SEO implementadas por uma equipe multidisciplinar dedicada ao aprendizado contínuo para nunca ficar para trás nas atualizações dos mecanismos de busca.
\n\n\n\nNão apenas aumentamos a visibilidade da Sun Place, mas também impulsionamos significativamente o envolvimento do público-alvo. O número de cliques disparou de 32 para 3.192, um aumento fenomenal de 9.968%.
\n\n\n\nEsse aumento de interesse direcionado é o resultado direto das campanhas de marketing digital cuidadosamente planejadas e executadas pelo time de performance da Beatz.
\n\n\n\nAs impressões da Sun Place também decolaram, saltando de 1.610 para um impressionante total de 386.000. Esse alcance expandido não apenas aumentou a conscientização da marca, mas também atraiu um fluxo constante de leads qualificados, alimentando o crescimento contínuo dos negócios.
\n\n\n\nA Sun Place viu seu ranqueamento no Google melhorar em 50%, consolidando sua posição como líder em seu setor.
\n\n\n\nCom estratégias de SEO avançadas e táticas inovadoras, a Beatz garantiu que a Sun Place seja facilmente encontrada pelos clientes em potencial, elevando sua presença digital a novos patamares.
\n\n\n\nE o mais importante de tudo, esses esforços não são apenas números, eles se traduzem em resultados tangíveis. Assim, a Sun Place agora desfruta de uma base sólida de mais de 1.000 leads orgânicos, demonstrando o poder duradouro de uma estratégia de marketing digital inteligente e eficaz.
\n\n\n\nNa Beatz Marketing Digital, não apenas entregamos resultados, mas também construímos parcerias sólidas e duradouras com nossos clientes.
\n\n\n\nSe você está pronto para transformar sua presença on-line e impulsionar seu sucesso nos negócios, junte-se a nós e descubra como podemos elevar sua marca para novos patamares de excelência digital.
\n\n\n\nEntre em contato hoje mesmo e faça parte do próximo grande case de sucesso!
\n', '🚀 Um beat que te leva para o espaço: veja como a Sun Place conquistou resultados astronômicos ', 'Mais de 386.000 impressões, aumento de 9.968% nas taxas de clique e uma estratégia extremamente personalizada. Veja como a Sun Place se destacou com as campanhas criadas pela Beatz!', 'inherit', 'closed', 'closed', '', '10342-revision-v1', '', '', '2024-03-04 11:06:12', '2024-03-04 14:06:12', '', 10342, 'https://beatz.com.br/?p=10345', 0, 'revision', '', 0), (10346, 42, '2024-03-04 13:31:51', '0000-00-00 00:00:00', '', 'Rascunho automático', '', 'auto-draft', '', 'open', '', '', '', '', '2024-03-04 13:31:51', '0000-00-00 00:00:00', '', 0, 'https://beatz.com.br/?p=10346', 0, 'post', '', 0), (10348, 42, '2024-03-07 16:55:00', '2024-03-05 14:47:40', ' ', '', '', 'publish', 'closed', 'closed', '', '10348', '', '', '2024-03-07 16:55:00', '2024-03-07 19:55:00', '', 0, 'https://beatz.com.br/?p=10348', 5, 'nav_menu_item', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (10349, 25, '2024-03-05 14:32:22', '2024-03-05 17:32:22', '\nO Inbound Marketing é uma vertente do marketing que foca na atração, conversão e encantamento de clientes. Ele foge do marketing tradicional, aquele que faz uso de outdoors, TV, jornais etc.
\n\n\n\nO Inbound possui 3 pilares principais:
\n\n\n\nO marketing sempre focou na interrupção das pessoas para divulgar algum produto ou serviço, e uma das estratégias mais usadas são os comerciais no meio de algum programa de TV ou vídeo no YouTube.
\n\n\n\nQuando você está assistindo sua novela predileta, e aparece aquele comercial de algum produto. Ou está vendo um vídeo interessante no YouTube e um anúncio te interrompe.
\n\n\n\nMas, os tempos agora são outros. Com o avanço da tecnologia e a internet sendo cada vez mais presente na vida dos usuários, novos meios de prender a atenção de uma pessoa surgiram. Com isso, as empresas sentiram a necessidade de mudanças no marketing. Sendo assim, foi nessa dor, que o Inbound Marketing surgiu.
\n\n\n\nMuitas empresas estão usando essa estratégia e obtendo resultados excelentes. Mas isso não significa que todas as dúvidas sobre essa estratégia tenham sido sanadas. Afinal, ela está em constante evolução e muitos profissionais podem se perder no processo de aplicação.
\n\n\n\nChegou a hora de entender melhor os detalhes sobre o Inbound Marketing, e as vantagens que ele pode trazer para a sua empresa.
\n\n\n\nO Inbound Marketing nada mais é do que estratégias de marketing somadas à criação e o compartilhamento de conteúdo relevante para um determinado público-alvo. Dessa forma, através dessa estratégia é possível conquistar consentimento do cliente para se comunicar de forma direta. Assim, inicia-se um relacionamento.
\n\n\n\nEm resumo, o Inbound Marketing é a estratégia pela qual o público chega até o seu negócio, por meio dos seus conteúdos. Com isso, apresentar seus serviços se torna uma tarefa mais fácil, e por se tratar de uma nova abordagem o Inbound Marketing também é popularmente conhecido como o \"novo marketing\".
\n\n\n\nPara facilitar seu conhecimento, confira o vídeo abaixo sobre o tema:
\n\n\n\nPrimeiramente, você sabe de onde surgiu o Inbound Marketing? Quando ele foi criado e popularizado? Se não, fique tranquilo que iremos te explicar.
\n\n\n\nDe forma inconsciente, o Inbound Marketing vem sendo usado há muitos anos pelos profissionais do marketing.
\n\n\n\nAs estratégias que possuem o objetivo de gerar conexões, conteúdos relevantes, postagens de valor para seus clientes em potencial, podem ser consideradas como Inbound Marketing.
\n\n\n\nEsse termo foi usado primeiramente pelo Brian Haligan, o cofundador da empresa Hubspot. Mas, de acordo com Peter Druker, um guru americano do marketing, os pilares do Inbound já vêm sendo usados há muitos anos com o conceito principal de Seth Godin, em seu famoso livro \"Permission Marketing\", lançado no ano de 1999.
\n\n\n\nEsse livro comtempla as principais partes do Inbound Marketing e, para você que quer se aprofundar mais no assunto, é uma ótima recomendação.
\n\n\n\nSe formos mais a fundo nesse conceito, podemos notar que ele surge junto com o Marketing Digital e com a relação do consumidor com a publicidade on-line.
\n\n\n\nAlém disso, antigamente o consumidor não tinha muitas opções para consumir conteúdo. Apenas a TV e jornais impressos. Então, agora ele pode decidir o que quer ver e quando através da internet. Desse modo, você precisa que o consumidor escolha consumir seus conteúdos.
\n\n\n\nOutbound é o marketing que estamos mais acostumados a ver desde pequenos, que tem como ideia ir atrás do cliente de forma ativa. São os outdoors, folhetos, ligações no telefone etc. Dessa forma, na maioria das vezes, o custo dessas estratégias é alto e você não consegue mensurar seus resultados. Então, você não sabe ao certo quantas pessoas foram convertidas a partir disso.
\n\n\n\nEm contrapartida, o Inbound, por usar canais de internet como e-mails, blogs e redes sociais, possui um custo mais baixo. Além de oferecer formas de mensurar seus resultados de forma precisa e rápida.
\n\n\n\nO Inbound oferece um conteúdo a fim de tirar as dúvidas e resolver a dor das pessoas. Além de proporcionar um relacionamento mais próximo com seu público.
\n\n\n\nEntão, separamos as principais características do Inbound Marketing:
\n\n\n\nO Outbound é um marketing que foca mais em anúncios voltados a jornais, revistas, TV e rádio, além das redes sociais e blogs. Desse modo, a interação com o público é limitada e os resultados são variáveis
\n\n\n\nEntão, separamos as principais características do Outbound:
\n\n\n\nContudo, agora que você viu as principais características de cada um, vamos te mostrar os benefícios do Inbound Marketing.
\n\n\n\nEntão, continue a leitura e veja:
\n\n\n\nUma dúvida de muitos que estão começando a entender o Inbound Marketing é: será que vale a pena investir nele?
\n\n\n\nEntão, pensando nisso, vamos mostrar alguns motivos e benefícios que essa estratégia pode oferecer a sua empresa.
\n\n\n\nIndependente do tamanho do seu negócio, seja ele B2B ou B2C, produzir conteúdos relevantes traz diversos benefícios.
\n\n\n\nDessa forma, se você está procurando por um fortalecimento de marca e aumento de vendas, essa estratégia é a mais recomendada.
\n\n\n\nNo Inbound Marketing, o público curte, comenta, compartilha e engaja bastante com seus conteúdos. Então, veja os motivos que causam esses benefícios:
\n\n\n\nPrimeiramente, uma das vantagens do Inbound é o alcance de um público maior. Mas, não qualquer público e sim um público específico que possua certo interesse em algum produto ou serviço da sua empresa.
\n\n\n\nSegundo uma pesquisa realizada pela Rock Content, as empresas que usam o Marketing de Conteúdo atingem 2,2 vezes mais visitas do que as empresas que não usam.
\n\n\n\nSendo assim, ao invés de atingir qualquer público, ele foca em um nicho específico que pode se tornar um futuro cliente.
\n\n\n\nAlém disso, empresas que produzem bastante conteúdo, cerca de 13 ou mais mensais, podem chegar em até 4,2 vezes mais visitas do que seus concorrentes.
\n\n\n\nMas, sabemos que esse alcance não vale de nada se o perfil alcançado não for do seu público-alvo. O Inbound foca justamente no ideal, nas pessoas que têm interesse.
\n\n\n\nA mesma pesquisa da Rock Content, também prova que: negócios que usam o marketing de conteúdo, conseguem gerar 3,2 vezes mais leads do que os que não usam essa estratégia.
\n\n\n\nNo Inbound, pelo fato da persona procurar por seu produto ou serviço, e não ele ser forçado até ela, a relação com elas se torna mais confiável.
\n\n\n\nSendo assim, seus clientes estarão pré-dispostos a ouvir suas dicas, informações e conteúdos.
\n\n\n\nSegundo a empresa HubSpot, que é uma das maiores do mundo no ramo de Inbound Marketing, a maioria das pessoas quando vão comprar algo, preferem pesquisar na internet do que falar com um vendedor.
\n\n\n\nAlém disso, outro ponto importante é que o Inbound foca muito na comunicação aberta e interação com as pessoas. O feedback é essencial, para saber a opinião da persona perante ao conteúdo que está consumindo.
\n\n\n\nPara os vendedores, a persuasão é um elemento fundamental. Quando um comprador, na hora da compra estiver com dúvidas, o pós-vendas pode ser bastante complicado.
\n\n\n\nNesse ponto, o Inbound pode te ajudar, pois ele faz uso de argumentos concretos, o que melhora o poder de convencimento dos vendedores, que se constrói ao passar do tempo.
\n\n\n\nAo longo do processo de Inbound Marketing, sua persona irá receber conteúdos relevantes e do interesse dela. São conteúdos que ela precisa e vai continuar querendo saber mais sobre tal tema.
\n\n\n\nAssim, quando chegar o momento da conversa direta com seus leads, para mostrar as qualidades do seu produto ou serviço, todo histórico de informações e conteúdos será levado em conta.
\n\n\n\nResumindo, todo o esforço e tempo que você gastou na hora da produção de conteúdo, vai ser o fator diferencial e decisivo no momento da compra.
\n\n\n\nO ciclo de vendas é o tempo gasto pela sua empresa na jornada de compra, desde o primeiro contato até a realização da venda.
\n\n\n\nQuanto mais tempo você gastar para transformar seus clientes em leads, maior se torna o custo. Por isso, as estratégias de marketing são importantes, pois elas podem diminuir seu CAC (custo de aquisição de clientes).
\n\n\n\nA redução do tempo necessária para levar alguém até a compra, é uma das melhores utilidades do Inbound Marketing.
\n\n\n\nEssa redução de tempo acontece porque a persona consome um conteúdo mais relevante que acelera o processo. Assim, eles entram na etapa de decisão da compra mais cedo.
\n\n\n\nAlém de reduzir o custo de aquisição dos clientes, o Inbound Marketing também é uma solução, em geral, mais barata do que os métodos tradicionais.
\n\n\n\nIsso se dá pelo fato de usar meios de comunicação mais econômicos. Os métodos mais tradicionais como TV, outdoors, entre outros, acabam tendo um custo elevado.
\n\n\n\nAlém disso, a qualidade do serviço não é prejudicada. Ao contrário disso, o investimento se torna mais eficiente.
\n\n\n\nEm outras palavras, você investe seu dinheiro em estratégias que realmente funcionam, e não dá um \"tiro no escuro\".
\n\n\n\nA mensuração de resultados é fundamental para o marketing. Você precisa acompanhar os resultados para ver se suas estratégias estão sendo positivas ou não.
\n\n\n\nEm uma pesquisa da HubSpot, foi relatado que mais de 70% das empresas que calculam seu ROI (retorno sobre investimento), falam que suas estratégias de marketing são eficazes.
\n\n\n\nÉ muito importante que você esteja ciente dos resultados de suas ações. O Inbound proporciona essa análise em tempo real, então, faça o uso constante dela.
\n\n\n\nTodo o conteúdo que é enviado aos seus leads, de certa forma, é uma maneira de educá-los. Sendo assim, eles se sentem mais confiantes em realizar a compra.
\n\n\n\nPor isso, um maior ticket médio é gerado quando comparado com os que não passaram pelo processo.
\n\n\n\nCom o Inbound Marketing, você possui todas as ferramentas necessárias para nutrir esses leads e fazer o acompanhamento até oferecer seu produto ou serviço.
\n\n\n\nAlém disso, você não tem prejuízo por tentar vender antes do seu lead querer de fato. Pois você estará acompanhando-o e será mais preciso no momento ideal para a oferta.
\n\n\n\nO Inbound Marketing é um método consolidado. Então, vamos te mostrar algumas estatísticas que comprovam sua eficiência.
\n\n\n\nDe acordo com a E-commerce Trends:
\n\n\n\nDados da IDC apontam:
\n\n\n\nSegundo a Econsultancy:
\n\n\n\nUma pesquisa da Social Media Examiner nos mostra que:
\n\n\n\nSegundo a EduTrends:
\n\n\n\nCom todas essas estatísticas, você não tem mais dúvidas da eficiência do Inbound Marketing, não é mesmo?
\n\n\n\nContudo, é claro que, para obter esses resultados, você precisa planejá-los e executá-los da maneira correta.
\n\n\n\nO processo de Inbound Marketing possui 4 etapas fundamentais: atrair, converter, vender e encantar. Então, entenda abaixo, um pouco sobre cada uma delas:
\n\n\n\nO Inbound é o melhor método para levar seu conteúdo para o público certo, no momento exato.
\n\n\n\nAgora, vamos falar de cada etapa do funil de vendas no Inbound Marketing. Esse processo fortalecerá seu relacionamento e vai gerar vendas.
\n\n\n\nA jornada de compra é o caminho que o cliente percorre desde que ele percebe que tem um problema, até quando nota que a solução é algum produto ou serviço seu.
\n\n\n\nPara mostrar como essa jornada funciona, vamos te explicar sobre o funil de vendas, que pode ser aplicado na estratégia de marketing do seu negócio.
\n\n\n\nComo o nome já diz, o funil de vendas se assemelha a um funil comum. Onde a maior parte se concentra em seu topo e depois, partes menores vão se concentrando até seu fundo.
\n\n\n\nEle é composto por 3 etapas: topo, meio e fundo. Então, continue a leitura e saiba sobre cada uma delas:
\n\n\n\nAqui, é a etapa da descoberta e aprendizado. No início, a persona ainda não sabe que precisa do seu produto ou serviço. Ela apenas está querendo saber mais sobre algum problema que está tendo.
\n\n\n\nPor exemplo, quando você sente algum sintoma de uma doença, mas ainda não sabe ao certo qual é. Sendo assim, você vai procurar saber mais sobre isso.
\n\n\n\nNesse momento, a pessoa corre atrás de informações que podem esclarecer suas dúvidas. Ela também descobrirá que há um universo mais a fundo do que essa simples pesquisa superficial.
\n\n\n\nDessa forma, os melhores conteúdos para serem trabalhados nesta etapa são:
\n\n\n\nEsses conteúdos são fáceis de serem consumidos e também compartilhados. Assim, o processo de educação dos leads se torna mais fácil.
\n\n\n\nLembre-se que nessa etapa, você ainda não deve citar seu negócio e sua solução. A pessoa apenas quer saber mais sobre tal tema e não está pronta para a compra ainda.
\n\n\n\nEssa etapa é responsável pela consideração e intensão. Aqui, a persona já entendeu seu problema e está buscando pela melhor solução.
\n\n\n\nA pessoa ainda não está no melhor momento para comprar mas, se o trabalho for bem feito nessa etapa, ela estará muito próximo a isso.
\n\n\n\nVocê também pode aprofundar mais os seus temas, já que o público está engajado com seus conteúdos de blog e redes sociais. Com isso, seu relacionamento também vai estreitando.
\n\n\n\nEntão, para produzir esses conteúdos mais avançados, procure fazer:
\n\n\n\nPara você transformar esses visitantes em leads, procure oferecer esses materiais em troca de algum dado. Por exemplo, para a pessoa acessar seu e-book, ela precisa disponibilizar o e-mail.
\n\n\n\nInformações como essa serão importantes para a jornada do cliente e qualificar seus leads.
\n\n\n\nPara te ajudar, procure usar landing pages. Assim, as conversões serão otimizadas e mais eficientes para gerar leads.
\n\n\n\nMas, o processo não acaba por aí. Você precisa estar sempre nutrindo esses ledas com conteúdos relevantes, até que cheguem no momento da compra.
\n\n\n\nNessa etapa, acontece a avaliação e decisão. Após todo o trabalho de apresentar o problema para as pessoas, transformá-las em leads e nutri-las, elas precisam descobrir a melhor empresa para atendê-las.
\n\n\n\nEssa etapa é crucial no funil de vendas. Mesmo você tendo nutrido o lead, se o trabalho não for bem feito aqui, ele pode optar pela concorrência. Assim, outra pessoa pode se beneficiar com seu lead nutrido.
\n\n\n\nAqui, você deve trabalhar bastante a persuasão do cliente. Apresente tudo que seu negócio pode oferecer de bom para ele, todos os seus benefícios.
\n\n\n\nAlém disso, faça o uso de provas concretas como, por exemplo, seus cases de sucesso. O lead precisa sentir a confiança de que ele está em boas mãos.
\n\n\n\nJá citamos aqui no texto, as 4 etapas fundamentais do Inbound. Porém, agora vamos nos aprofundar em cada uma delas.
\n\n\n\nEntão, continue com a gente e confira:
\n\n\n\nVocê gostaria de atrair alguma pessoa para sua empresa que não tenha nenhum desejo de compra? Creio que não. Isso não seria vantajoso para você e só gastaria seu tempo.
\n\n\n\nNo meio digital isso também é válido. Você não precisa atrair muitos clientes, mas sim, os clientes ideais. Esses clientes são chamados de tráfego qualificado que, no futuro, podem comprar algum produto ou serviço seu.
\n\n\n\nDessa forma, vamos te mostrar os canais de conteúdo que mais atraem pessoas propícias a se tornarem seus futuros leads:
\n\n\n\nApós a atração de pessoas e transformá-las em leitores do seu conteúdo e seguidores nas mídias sociais, agora você precisa que elas se tornem leads o mais rápido possível.
\n\n\n\nPara isso acontecer, você deve estreitar o relacionamento com essas pessoas. Continue usando a produção de conteúdo, porém, com mais uso da persuasão.
\n\n\n\nEntão, para te ajudar nisso, listamos algumas ferramentas bastante eficazes:
\n\n\n\nAgora que você já atraiu as pessoas, transformou elas em leads, chegou a hora te torná-las clientes. Essa etapa é crucial para que todo o processo tenha sucesso.
\n\n\n\nSendo assim, veja algumas ferramentas que são importantes nesta fase:
\n\n\n\nApós a conclusão da venda, você deve comemorar. Mas, o trabalho não acaba por aí. Agora você precisa transformar esse cliente em um consumidor fixo e defensor da sua marca.
\n\n\n\nCom um trabalho de pós-vendas bem feito, você mantém os clientes consumindo sempre do seu produto ou serviço. Além disso, eles passam a ser o marketing boca a boca do seu negócio, recomendando-o para amigos, familiares e conhecidos.
\n\n\n\nDessa forma, listamos abaixo, práticas úteis para você encantar os seus clientes:
\n\n\n\nA mensuração de resultados, é uma das principais vantagens das estratégias on-line. Com ela, você pode ter uma análise com base em dados.
\n\n\n\nEsse benefício do Inbound Marketing, por outro lado, também é uma das responsabilidades maiores das pessoas que trabalham no mundo das estratégias digitais. Medir resultados de forma contínua é um desafio.
\n\n\n\nCom o não acompanhamento das suas estratégias, você não tem certeza do que dá certo e do que não dá certo. Além disso, os processos de ajustes e de otimização acabam levando muito mais tempo, podendo gastar mais dinheiro.
\n\n\n\nPor isso, o marketing digital possui os KPI\'s. Eles são indicadores-chave e métricas que avaliam seus resultados de forma precisa, rápida e barata.
\n\n\n\nTrabalhar com base nesses dados atualizados torna a estratégia e seu processo evolutivo mais fácil, com menores custos e ajudam para que as métricas sejam atingidas.
\n\n\n\nAntes de tudo, você precisa ficar atento para não analisar métricas demais ou analisar indicadores errados.
\n\n\n\nPelo alto número de parâmetros, você pode acabar se perdendo no meio de tantos dados e deixar de lado os mais importantes.
\n\n\n\nEntão, pensando nisso, preparamos uma lista com as métricas mais importantes do Inbound Marketing:
\n\n\n\nO ROI (retorno sobre investimento) é a métrica principal do marketing que você deve acompanhar. É ela que dirá se o marketing está trazendo prejuízo ou lucro para o seu negócio.
\n\n\n\nEsta conta é bem fácil, e você só precisa somar seus investimentos de marketing e comparar com seus resultados em um determinado tempo.
\n\n\n\nDessa forma, você deve levar em conta os leads gerados, redução do ciclo de vendas, compras novas por clientes ativos, além do aumento no número de vendas.
\n\n\n\nEssa métrica te mostrará se o seu negócio está conseguindo convencer as pessoas. Você precisa analisar quantos visitantes estão se tornando leads, e quantos leads estão se tornando seus clientes.
\n\n\n\nEssa avaliação é fundamental para o trabalho de marketing, pois não há resultados reais sem as conversões do ciclo de vendas.
\n\n\n\nFora a taxa de conversão final do funil de vendas, você precisa analisar cada etapa de forma individual, para ver se não há problemas em um certo estágio.
\n\n\n\nCom essa análise, você evita possíveis problemas e os torna mais fáceis de serem resolvidos. Dessa forma, acaba economizando tempo e dinheiro.
\n\n\n\nO CAC (Customer Acquisition Cost), mais conhecido como Custo de Aquisição por Cliente, te mostra qual é o valor gasto pelo negócio para conquistar cada um dos clientes.
\n\n\n\nJá o CLV (Customer Lifetime Value), mais conhecido como Valor Vitalício do Cliente mostra para você, em média, quanto tempo seus clientes permanecem com o seu negócio.
\n\n\n\nPara que sua empresa esteja saudável, é fundamental que o CAC seja bem menor do que seu CLV. Se a situação estiver ao contrário, você pode gastar muito para obter clientes e perder dinheiro.
\n\n\n\nEssa métrica vai te mostrar o nível de satisfação dos seus clientes atuais com a sua empresa. Isso pode ser feito de forma direta e simples, apenas com uma pergunta:
\n\n\n\n\"Numa escala de 0 a 10, quanto você recomendaria esse produto ou serviço para um conhecido?\"
\n\n\n\nSendo assim, com base nesses dados, você pode analisar o que precisa ser melhorado e receber mais atenção.
\n\n\n\nMuitas pessoas possuem a dúvida se o Inbound Marketing funciona para seu negócio. Essa resposta é simples, ele funciona sim.
\n\n\n\nO processo de atração se encaixa para todos os tipos de negócios, sejam eles pequenos ou grandes.
\n\n\n\nEntão, veja a seguir, alguns exemplos de negócios que o Inbound Marketing pode ajudar:
\n\n\n\nPrimeiramente, vamos falar sobre as agências de marketing.
\n\n\n\nAs agências, para conseguir vender marketing, precisam de marketing. Sendo assim, com o Inbound Marketing aplicado, a agência consegue captar clientes e usar seus próprios cases de sucesso.
\n\n\n\nAlém disso, ela consegue todos os benefícios que o Inbound oferece, como você já viu ao longo desse texto.
\n\n\n\nMuitas pequenas empresas têm a dúvida se o Inbound Marketing é para elas.
\n\n\n\nPor conta de um menor orçamento para o marketing, falta de tempo e outros fatores, essa dúvida acaba surgindo.
\n\n\n\nMas, essa questão é fácil de ser resolvida. O Inbound Marketing funciona muito bem para as pequenas empresas, pelo seu custo-benefício, possibilidade de escalar rapidamente seu negócio e acompanhar seu desempenho de perto.
\n\n\n\nAs indústrias estão cada vez mais, notando como o Inbound Marketing pode ser vantajoso para elas.
\n\n\n\nAlém de fortalecer sua marca no mercado, você consegue atrair mais clientes e conseguir mais vendas.
\n\n\n\nSendo assim, para entender melhor como o Inbound ajudará sua indústria, confira o vídeo abaixo:
\n\n\n\nAs instituições de ensino podem se beneficiar muito com o Inbound Marketing, por ser uma estratégia que tem como base a criação de valores e a educação de seu público.
\n\n\n\nVocê pode atrair mais alunos, com a implementação de processos certos e compartilhando conteúdos e conhecimento.
\n\n\n\nÉ fundamental para um e-commerce, que seu consumidor tenha acesso a informações sobre o negócio antes de realizar a compra.
\n\n\n\nDessa forma, com o Inbound Marketing, você pode criar um blog e fazer com que sua presença nas redes sociais se fortaleça.
\n\n\n\nCom isso, você terá mais poder de influência e, sobretudo, mais vendas para seu e-commerce.
\n\n\n\nPara você desempenhar o Inbound Marketing de forma mais fácil, existem algumas ferramentas para te auxiliar.
\n\n\n\nContudo, existem muitas ferramentas, e diversas gratuitas, que vão facilitar seu trabalho. Então, citamos abaixo, algumas delas:
\n\n\n\nPara você escrever conteúdos para o blog de forma organizada, existe uma ferramenta excelente para isso chamada WordPress.
\n\n\n\nEssa ferramenta é gratuita e mantida pela comunidade de usuários. Além disso, possui uma estrutura ótima para os blogs corporativos e temas bastante profissionais.
\n\n\n\nAo longo do texto, foi possível ver porque o e-mail marketing e as ferramentas de automação possuem um papel muito importante no Inbound Marketing.
\n\n\n\nUma das melhores ferramentas para isso é o RD Station. Ele foi criado e desenvolvido pela empresa Resultados Digitais e se tornou a ferramenta de automação mais conhecida do Brasil.
\n\n\n\nContudo, esse software é completo e suporta todos os tipos de planos para qualquer empresa, independente do seu tamanho.
\n\n\n\nPara você otimizar o SEO do seu blog e site, precisará de uma ferramenta que atenda suas necessidades.
\n\n\n\nSendo assim, o SEMrush é um kit de ferramentas ligadas ao marketing. Com essa plataforma, você pode analisar o tráfego do seu site, pesquisar e analisar palavras-chave, ver seu engajamento nas redes sociais e muito mais.
\n\n\n\nComo a maioria das pesquisar é realizada através do Google, a melhor ferramenta para analisar suas métricas é o Google Analytics.
\n\n\n\nEle é uma ferramenta totalmente gratuita, completa e atende muito bem desde negócios que estão começando agora até os mais consolidados.
\n\n\n\nGostou de saber mais sobre o Inbound Marketing? Então, não deixe de acompanhar nosso blog para ficar por dentro de tudo sobre esse universo.
\n', 'O que é Inbound Marketing e qual sua relevância para as campanhas de marketing', 'Confira todos os detalhes dessa estratégia que está dominando o mercado e promete entregar resultados surpreendentes para a sua empresa', 'inherit', 'closed', 'closed', '', '10060-revision-v1', '', '', '2024-03-05 14:32:22', '2024-03-05 17:32:22', '', 10060, 'https://beatz.com.br/?p=10349', 0, 'revision', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (10350, 25, '2024-03-05 14:56:05', '2024-03-05 17:56:05', '\nA retenção de oportunidades é um desafio no cotidiano de qualquer profissional de marketing. Para isso, apostamos em diversas estratégias e ferramentas. Blogs, materiais ricos, redes sociais, são apenas alguns dos meios que utilizamos para atrair e converter oportunidades.
\n\n\n\nMas, você já deve saber que um desses se destaca em meio aos outros, principalmente quando falamos de etapas mais avançadas no funil de vendas. O material rico é a chave para que um visitante se transforme em lead e, mais além, uma oportunidade de negócio para a sua empresa.
\n\n\n\nAfinal, essa é uma estratégia que visa estreitar o relacionamento entre empresa e público, através da troca de um conteúdo interessante por informações importantes para a sua estratégia, seja para conhecer melhor seu público ou para um possível contato.
\n\n\n\nDe modo geral, materiais ricos são todos os conteúdos usados para atrair os visitantes de um site ou blog, ao se registrarem para obter este material. Portanto, é interessante, e até mesmo importante para o seu sucesso, usá-los como iscas para conquistar os dados cadastrais de clientes em potencial.
\n\n\n\nMas, algo que pode ser ambíguo nessa questão, é a forma como a estratégia deve ser aplicada. Isso porque, investir tempo e recursos em algo tão complexo requer pensamento estratégico.
\n\n\n\nPor isso, separamos algumas dicas que podem te ajudar a entender mais sobre a produção de materiais ricos e o conjunto de ações que envolvem o seu lançamento e manutenção da estratégia. Continue a leitura e confira todos os detalhes!
\n\n\n\nNão existe uma resposta certa para essa pergunta. Afinal, entre os inúmeros tipos de materiais ricos, um deles pode se encaixar melhor para o público que você pretende atingir.
\n\n\n\nEntão, quando falamos de \"como criar materiais ricos\", estamos pensando nas possibilidades e de como elas se encaixam na realidade da sua empresa.
\n\n\n\nO material rico, como o próprio nome diz, é um projeto que entrega, acima de tudo, valor para a sua persona. Por isso, é importante saber qual a informação que faria com que seu público-alvo oferecesse seus dados por ela. Bem como, qual o formato mais confortável para que isso seja estabelecido.
\n\n\n\nPor exemplo: se a sua persona é um empresário ocupado, talvez não seja uma boa ideia oferecer um e-book de várias páginas ou um evento com horário marcado. Para esse tipo de perfil é preciso de informações concretas e entregues de maneira rápida e fácil, como o caso de vídeos curtos ou infográficos. Assim, simplificando o aprendizado mesmo em uma rotina apertada.
\n\n\n\nDe fato, apesar da criação de materiais ricos ser algo amplo e cheio de possibilidades e combinações, existem algumas etapas que não podem faltar.
\n\n\n\nAqui na Beatz, por exemplo, criamos materiais ricos em projetos de marketing de entrada para converter leads e construir relações. Portanto, o processo de desenvolvimento deve envolver:
\n\n\n\nNão podemos esquecer que antes mesmo de garantir o seu material rico, o público deve ser convencido de que o e-book, o infográfico, as aulas gratuitas ou qualquer outro tipo de material, seja o ideal para as suas necessidades. Para isso, precisamos trabalhar em uma landing page de alta conversão, mas isso é conversa para outro artigo!
\n\n\n\nSe você chegou até aqui, já deve ter percebido que os materiais ricos são peças fundamentais para o avanço de um lead em um funil de conteúdo e vendas, certo?
\n\n\n\nMas, saiba que esse recurso pode ir além. Afinal, os e-books, whitepapers, infográficos e outros diversos formatos, podem trazer ainda mais benefícios para a sua empresa. Listamos alguns deles para você entender melhor essa estratégia. Confira!
\n\n\n\nProduzir conteúdos ricos pode ir além dos benefícios que ele traz para o público que oferece dados em troca dos materiais. Afinal, através desse tipo de estratégia sua marca pode ser vista como referência em determinados assuntos.
\n\n\n\nDessa forma, é comum que empresas que invistam em materiais ricos dominem determinadas áreas através da contribuição com materiais de referência.
\n\n\n\nO principal objetivo de uma empresa que investe em materiais ricos, está na conquista de dados para o contato com seu público. Desse modo, ao trocar o seu material por informações cadastrais, você não precisa armazenar esses dados e aguardar o momento certo de usá-los, você pode começar a aproveitar desde o primeiro momento em que os conquista.
\n\n\n\nIsso porque, essas informações são importantes para entender o perfil do seu público e identificar a necessidade de mudanças na estratégia. Por isso, é importante analisar se a sua campanha está atingindo o público objetivo, e determinar os passos para que ela seja um sucesso ainda maior para sua empresa.
\n\n\n\nO atual público da Internet deseja manter boas relações. Se seguir o perfil da empresa nas redes sociais, eles esperam que a troca seja interessante. Quando o material rico for gratuito, o público saberá que existe uma proposta de valor.
\n\n\n\nIsso gera mais aceitação e atende aos requisitos do perfil do consumidor. Sendo assim, nessa relação, a empresa pode se estabelecer com eles e fortalecer a participação do público.
\n\n\n\nVocê já deve saber que as estratégias de marketing de conteúdo visam:
\n\n\n\nIsso porque, o conteúdo guia os usuários a se tornarem consumidores. Nesse ciclo, materiais abundantes são uma fase crucial do processo. É basicamente um empurrãozinho na direção certa; aquele recurso que vai convencer de uma vez por todas que a sua empresa pode ajudar os usuários. Seja com um produto ou com uma informação.
\n\n\n\nNão existe uma regra para a criação de materiais ricos; seus formatos variam e requerem detalhes diferentes. Mas, uma coisa pode definir o sucesso da sua estratégia: você está entregando algo novo?
\n\n\n\nÉ impossível se destacar se o que você está oferecendo não tem nenhuma novidade. Na maioria das vezes, o valor de um material rico está em seu fator exclusivo. Essa é uma informação que somente você está veiculando?
\n\n\n\nEntretanto, como vimos anteriormente, não há regras. Você não precisa, necessariamente, entregar uma notícia para o seu público, com dados de uma pesquisa própria e elaborada. Sua proposta pode ser a de facilitar o cotidiano do consumidor.
\n\n\n\nDesse modo, investir em um compilado de informações relevantes, planilhas que simplificam a organização da rotina ou, até mesmo, uma ferramenta para cálculos rápidos, pode ser um bom negócio. Nesses casos, você vai além da novidade e trabalha o material rico como um serviço de valor para o seu público, ampliando ainda mais os outros pontos que citamos anteriormente.
\n\n\n\nPor fim, temos o principal objetivo da aplicação de materiais ricos e, definitivamente, o pote de ouro no final do arco-íris. Estamos falando da conversão.
\n\n\n\nSaindo de um ponto A, seu lead precisa de algumas etapas que o levem ao ponto B. O material rico é a ferramenta que vai fazer com que ele vire a chave para uma nova fase no funil de vendas.
\n\n\n\nFinalmente, vamos ao que interessa. Para criar os melhores materiais ricos, é preciso ter atenção a certos detalhes. Preparamos algumas dicas para te ajudar nessa missão. Confira!
\n\n\n\nAntes de criar qualquer material rico, é essencial entender quem é o seu público-alvo, quais são suas necessidades, desafios e interesses. Afinal, a estratégia incentiva a conversão através da troca de informações de valor.
\n\n\n\nIsso ajudará você a criar um conteúdo relevante e atraente, que esteja de acordo com as demandas do seu público. Realize pesquisas de mercado, entrevistas com clientes ou análise de dados para obter insights valiosos sobre seu público.
\n\n\n\nJá sabemos que os materiais ricos devem fornecer informações valiosas, mas eles também podem ser soluções práticas para os problemas enfrentados pelo seu público. Seja um e-book, um whitepaper, um webinar ou qualquer outro formato, certifique-se de que o conteúdo seja útil, educativo e aplicável à vida ou ao trabalho do seu público. Isso aumentará a probabilidade de engajamento e compartilhamento do seu material.
\n\n\n\nA apresentação visual dos seus materiais ricos também é crucial para o seu sucesso. Certifique-se de que o design seja atraente, profissional e alinhado com a identidade visual da sua marca.
\n\n\n\nPor isso, utilize elementos visuais como gráficos, imagens e infográficos para tornar o conteúdo mais fácil de ser compreendido e memorável. Além disso, torne a navegação e o acesso ao conteúdo o mais intuitivo possível, facilitando a experiência do usuário.
\n\n\n\nE aí, preparado para implementar a sua estratégia de materiais ricos? Continue acompanhando o blog da Beatz para conferir mais dicas e aprimorar suas campanhas.
\n\n\n\nNão se esqueça de visitar o nosso canal oficial no YouTube. O Beatz Podcast está repleto de conteúdo para levar a sua empresa para uma nova fase. Com informações e dicas sobre gestão, marketing e vendas, você pode encontrar tudo que precisa para melhorar seus resultados. Acesse agora mesmo!
\n', '3 dicas que não podem faltar na sua estratégia de materiais ricos', 'Aprenda a melhor forma de implementar uma campanha eficiente de conteúdo', 'inherit', 'closed', 'closed', '', '10084-revision-v1', '', '', '2024-03-05 14:56:05', '2024-03-05 17:56:05', '', 10084, 'https://beatz.com.br/?p=10350', 0, 'revision', '', 0), (10351, 25, '2024-03-05 14:57:41', '2024-03-05 17:57:41', '\nO marketing digital é composto por diversas técnicas que visam aproximar marcas de seus respectivos públicos através da internet. Mas, nesse processo existem inúmeros desafios, e um deles é a criação de landing pages.
\n\n\n\nEssa é uma etapa muito importante para o sucesso da sua estratégia. Afinal, esse é o ponto de transição que faz com que o seu lead esteja cada vez mais próximo de fechar uma venda.
\n\n\n\nEntretanto, como convencê-lo a respeito das vantagens que a sua solução pode trazer? Como atrair a sua atenção e fazer com que ele realize o primeiro contato direto com a sua marca?
\n\n\n\nÉ isso que vamos entender hoje. Os especialistas da Beatz separaram algumas dicas que podem te ajudar na criação das melhores landing pages e, também, os principais segredos para páginas de alta conversão.
\n\n\n\nEntão, se você tem dúvidas sobre uma das estratégias mais utilizadas no marketing digital, continue a leitura e confira todos os detalhes!
\n\n\n\nAs landing pages, ou páginas de destino, são páginas criadas especificamente para uma campanha de marketing ou publicidade. Seu principal objetivo é converter visitantes em leads (potenciais clientes) ou clientes, através da realização de uma ação específica.
\n\n\n\nMas, qual a diferença entre uma Landing Page e a homepage de um site?
\n\n\n\nEssa é uma pergunta comum, afinal, se analisarmos a fundo ambas devem ser atrativas e guiar o visitante a outras ações.
\n\n\n\nPorém, diferentemente de uma homepage, que oferece uma visão geral de um site e encoraja a exploração, uma landing page é focada em um único objetivo, conhecido como Call to Action (CTA).
\n\n\n\nOu seja, uma landing page eficiente reduz as possibilidades de caminhos a serem seguidos, dando apenas uma opção: a conversão.
\n\n\n\nAssim como os demais formatos utilizados no marketing digital, existem elementos que não podem faltar durante o desenvolvimento de uma landing page. Afinal, é comprovado através de estudos práticos que determinados layouts, termos e construções têm o poder para atingir determinados públicos.
\n\n\n\nMas, é importante ter em mente que isso não é uma fórmula única e exclusiva. Desse modo, talvez seja preciso adaptar alguns pontos para o seu público. Por isso, sempre recomendamos a criação de personas e a definição de um público-alvo que apresentem características próximas do que se espera como cliente.
\n\n\n\nAlguns elementos, de fato, podem se destacar na criação de landing pages. Entre eles, podemos citar:
\n\n\n\nA característica básica do marketing digital (especialmente o Inbound Marketing) é a troca de informações. Por exemplo, para entender melhor quem é o comprador potencial e quão perto ele está da compra, criar um conteúdo interessante é essencial.
\n\n\n\nDessa forma, ao obter um material rico, o usuário vai te enviar informações relevantes, como contatos de e-mail, empresa em que atua, entre outras várias informações. Essa troca, em geral, ocorre através de uma landing page
\n\n\n\nA parte visual e a parte estrutural são cuidadosamente consideradas para maximizar seu efeito. Portanto, os campos a serem preenchidos são personalizados, e a troca acaba sendo da melhor forma.
\n\n\n\nEmbora sejam ótimas ferramentas para a geração de leads, essa não é a única razão pela qual a criação de landing pages é tão importante em sua estratégia. Confira outras funções que essa técnica pode fornecer:
\n\n\n\nLead score é a pontuação do cliente em potencial. Esta estratégia, é um método de priorizar os perfis mais próximos daqueles tidos como clientes, atribuindo pontos a cada contato com base na operação realizada por ele.
\n\n\n\nCom isso, você vai conseguir construir um bom histórico com seus contatos, e assim, definir qual será a prioridade de cada um deles.
\n\n\n\nVocê poderá dividir melhor os contatos com base na conversão dos leads ou nas informações solicitadas no formulário. Por exemplo, se você usar vários produtos e, portanto, várias personas, poderá distinguir entre essas pessoas por meio de conversões na página de destino.
\n\n\n\nOutra vantagem é saber exatamente quem está interagindo com você, principalmente para empresas que não possuem segmento de mercado ou tamanho de empresa definidos.
\n\n\n\nAlém disso, a landing page é uma opção mais barata para criar oportunidades para o seu negócio. Com uma boa publicidade e estratégia, ela pode impulsionar todo o seu mês de vendas e gerar oportunidades suficientes para aumentar seu potencial.
\n\n\n\nUma vez que o seu site obtém um novo cliente a partir da landing page, isso mostra que dar atenção a ela pode ser de grande ajuda para sua empresa.
\n\n\n\nE então, curtiu o tema desse artigo? Não se esqueça, estudar o mundo de marketing é bom para o seu negócio, e pode trazer vantagens para ele! O blog da Beatz, está recheado de artigos com temáticas variadas dentro de gestão, marketing e vendas. Tudo que você precisa para aprimorar seus processos!
\n\n\n\nVocê também pode acompanhar nosso podcast oficial. No Beatz Podcast conteúdo sobre marketing é o que não falta. Toda semana um convidado diferente trazendo informações, estratégias, técnicas e dicas indispensáveis para você.
\n', 'Criação de landing pages: os segredos por trás de páginas de alta conversão', 'Veja as principais dicas para aprimorar ainda mais os resultados das suas estratégias', 'inherit', 'closed', 'closed', '', '10077-revision-v1', '', '', '2024-03-05 14:57:41', '2024-03-05 17:57:41', '', 10077, 'https://beatz.com.br/?p=10351', 0, 'revision', '', 0), (10352, 25, '2024-03-05 15:07:04', '2024-03-05 18:07:04', '\nFoi-se o tempo em que publicar artigos em um blog era tarefa simples. Você pode ouvir muito essa frase, se conversar com os profissionais de longa data. De certo modo, ela não é nem um pouco equivocada, afinal, estratégias de SEO (Search Engine Optimization) têm se tornado cada vez mais complexas nos últimos anos.
\n\n\n\nCriar uma estratégia de conteúdo já ajudou muitas empresas a alcançarem o topo, e isso é um fato. Mas, olhando de fora, pode parecer fácil e, por isso, você pode se frustrar muito ao apostar nessa solução sem o preparo adequado.
\n\n\n\nAtualmente, a internet tem se transformado em uma grande pista de corrida, com competidores avançando segundo a segundo para garantir seu lugar no pódio. Mas, existe uma sútil diferença ao pensarmos nessa disputa on-line, afinal, falamos de uma média de 1,9 bilhão de sites presentes na internet.
\n\n\n\nObviamente, devemos entender que cada um possui o seu nicho, e eles podem exigir ações específicas. Mas, uma coisa acaba sendo igual para todos, o uso de recursos de SEO.
\n\n\n\nSe você chegou até o nosso artigo, já deve saber que as técnicas de SEO são utilizadas para otimizar seu site. O que isso significa?
\n\n\n\nSignifica que profissionais como nós, devem desenvolver estratégias voltadas ao reconhecimento de métricas e sistemas de avaliação usados pelos buscadores. Assim, podemos entregar um conteúdo que atenda as expectativas dos usuários e conquiste bons posicionamentos nos principais buscadores. Isso é SEO!
\n\n\n\nMas, estamos muito adiantados na discussão do que SEO pode significar para o sucesso da sua estratégia on-line. Vamos voltar um pouco no tempo!
\n\n\n\nUma página na internet é composta por diversos aspectos que podem ditar o seu sucesso ou seu fracasso. Cada um desses pontos exerce uma influência enorme nos resultados. Por isso, quando deixamos de lado algo que julgamos \"sem importância\" podemos estar decretando o fim de uma estratégia.
\n\n\n\nA experiência do usuário, por exemplo, é um fator primordial para o bom ranqueamento nas páginas de pesquisa. Na verdade, o próprio Google define isso como uma das prioridades ao se entregar resultados para uma determinada pesquisa.
\n\n\n\nDe acordo com pesquisa divulgada pela empresa Brightedge, atualmente 68% de todas as experiências on-line começam pelos motores de busca. O Google, citado anteriormente e protagonista quando o assunto é SEO, detém quase 93% de todo o tráfego global.
\n\n\n\nÉ por isso que entender o funcionamento desses mecanismos é essencial para uma estratégia on-line. Não só isso, é preciso ter conhecimento sobre as técnicas que transformam esse cenário em um ambiente para o crescimento do seu negócio. É nesse ponto que as estratégias SEO brilham.
\n\n\n\nSEO, ou Search Engine Optimization, é o conjunto de estratégias e práticas que visam aumentar a visibilidade de um site nos resultados orgânicos de motores de busca. Seu objetivo é muito simples: melhorar a classificação de um site nas páginas de resultados de pesquisa (SERPs) para palavras-chave específicas.
\n\n\n\nMas, para chegar a resultados satisfatórios, é preciso atenção a muitos detalhes. Isso envolve otimizar diversos elementos do site, incluindo o conteúdo, a estrutura, as meta tags, as imagens e os links internos e externos, além de considerar fatores técnicos como velocidade de carregamento, compatibilidade com dispositivos móveis e segurança.
\n\n\n\nDe maneira geral, essa é uma estratégia fundamental para qualquer objetivo on-line. Afinal, melhorar a experiência do usuário é sinônimo de impulsionar o engajamento e as conversões no seu site.
\n\n\n\nPara entender de fato o que é SEO, pense no seu mecanismo de busca favorito como uma grande biblioteca. Sabemos que a quantidade de conteúdo publicado diariamente é infinitamente extensa, por isso, é necessária uma forma de organizar esse material.
\n\n\n\nAlém disso, o “bibliotecário” deve definir o que é coerente com a pesquisa feita pelo usuário e o que não é, evitando que ele se frustre com uma determinada resposta para a sua pergunta. Desse modo, se o seu conteúdo é pensado para uma determinada persona, você quer que ele seja mostrado como a melhor resposta para o que ela está pesquisando, certo?
\n\n\n\nNesse caso, o SEO seria uma forma de auxiliar na organização do conteúdo na internet. Afinal, são mais de 1 bilhão de sites publicando incansavelmente, pense na bagunça em que isso se transformaria se não houvesse um algoritmo que pegasse o livro certo para a pergunta certa.
\n\n\n\nDessa forma, seu trabalho como especialistas em SEO, é entender quais os critérios que o \"bibliotecário\" utiliza para escolher os melhores livros, assim transformando seu conteúdo em algo digno de ser entregue como a melhor resposta para uma pesquisa.
\n\n\n\nO SEO surgiu por volta da década de 1990, com o desenvolvimento dos primeiros mecanismos de busca. Na época, as plataformas eram baseadas em algoritmos simples, que se mantinham em foco, principalmente na relevância do conteúdo das páginas para as palavras-chave pesquisadas.
\n\n\n\nA primeira vez que mencionaram esse termo, foi em 1997 no livro Net Results, escrito por Bob Heyman, Leland Harden e Rick Bruner.
\n\n\n\nCom o aumento do número de páginas na internet, os mecanismos de busca começaram a desenvolver algoritmos mais complexos, que levavam em consideração uma série de fatores para determinar o posicionamento de um site nas SERPs.
\n\n\n\nEsses algoritmos foram a virada de chave para a necessidade de estabelecer estratégias e técnicas para melhorar o posicionamento de um site nos resultados de busca. Como vimos anteriormente, essas estratégias e técnicas são conhecidas como SEO.
\n\n\n\nNo início o SEO era uma prática relativamente simples, que se baseava, principalmente, na aplicação de palavras-chave no conteúdo do site. Com o tempo, a complexidade foi aumentando, envolvendo assim, uma série de fatores, incluindo a qualidade do conteúdo e a estrutura do site.
\n\n\n\nUsando o Google como nossa cobaia de estudos, nessa história nosso \"bibliotecário\" seria o Google Crawlers, trabalhando em sua grande biblioteca. Para encontrar rapidamente os melhores resultados, essa espécie de robô trabalha em três etapas muito importantes, sendo elas:
\n\n\n\nAntes de definir um posicionamento e entregar o conteúdo, o crawler deve encontrar as páginas disponíveis na internet, ou então, atualizar as informações sobre páginas já descobertas. Desse modo, a primeira tarefa é visitar páginas web de forma automatizada.
\n\n\n\nÉ um trabalho complicado, afinal esse crawler segue links de uma página para outra, coletando dados sobre cada URL visitada. Sem tempo para descanso. O rastreamento é contínuo para garantir que o conteúdo mais recente seja descoberto e que as atualizações nas páginas existentes sejam capturadas.
\n\n\n\nApós uma página ser rastreada, ela passa pelo processo de indexação, onde as informações coletadas são organizadas e armazenadas em um grande banco de dados, chamado índice.
\n\n\n\nDurante a indexação, os motores de busca analisam o conteúdo da página (texto, imagens, vídeos etc.), a estrutura (como o uso de tags HTML), e metadados (como tags de título e descrições meta) para entender do que se trata a página. Isso permite que aquele site seja recuperado como um resultado em potencial para consultas de pesquisas relevantes.
\n\n\n\nPor fim, temos a classificação. Aqui, as páginas indexadas são avaliadas e ordenadas em resposta a uma consulta de pesquisa específica. Os motores de busca utilizam algoritmos complexos para determinar a relevância e a autoridade de uma página com base em centenas de fatores. Você, provavelmente, já se deparou com alguns deles.
\n\n\n\nO objetivo é simples: apresentar ao usuário os resultados mais úteis e relevantes na parte superior das páginas de resultados de pesquisa (SERPs). A linha de chegada dessa grande corrida, é estar entre os primeiros resultados.
\n\n\n\nPensando no Google como um serviço oferecido por uma empresa, a entrega de conteúdo sem qualidade ou irrelevante, pode gerar experiências negativas e, consequentemente, queda no número de usuários. Ou seja, para estar entre os primeiros, você deve passar pelos critérios de quem está realizando a curadoria para essa pesquisa.
\n\n\n\nAcho que já podemos complicar um pouquinho as coisas, certo?
\n\n\n\nDesde o surgimento da internet, sabemos que as big techs trabalham dia após dia para otimizar ainda mais a experiência de usuários e marcas que utilizam esse tipo de serviço. É por isso que vemos a todo instante uma atualização que promete mudar o modo como usamos a internet. A prova disso são as IAs que bombaram nos últimos anos.
\n\n\n\nEsse histórico de atualização já vem de muito tempo, e muitas delas partiram do Google. Por mais que tentemos expandir a discussão das práticas de SEO, é quase impossível não mencionar a gigante do Vale do Silício na conversa. Afinal, a empresa foi precursora no combate do que conhecemos hoje como BlackHat (termo utilizado para se referir a práticas prejudiciais de publicação de uma página na web).
\n\n\n\nDesse modo, ao longo dos anos, o Google teve que pensar em diversos fatores que garantissem resultados relevantes no topo das suas SERPs.
\n\n\n\nAumentar um pouco a imagem e mudar cor da fonte para deixar ela mais legivel.
\n\n\n\nO Helpful Content é um conceito que foi introduzido pelo Google em 2022 e determina a necessidade de produzir conteúdos úteis para que sejam ranqueados. Essa é uma medida que reforça a necessidade do conteúdo que é útil para os usuários, ou seja, que atende as suas necessidades e expectativas.
\n\n\n\nOs sites que produzem conteúdo baseado nesses fatores têm mais chances de serem bem ranqueados nos resultados de pesquisa do Google. Isso porque, a plataforma quer fornecer aos usuários os resultados de pesquisa mais relevantes possíveis.
\n\n\n\nExiste um caminho muito longo para chegarmos ao que conhecemos hoje como SEO. Nesse caminho, ínumeras estratégias e ramificações foram surgindo, cada uma delas se adaptando mais ou menos com um determinado conteúdo. As diretrizes para otimização podem ser divididas em duas categorias, sendo elas:
\n\n\n\nÉ tudo aquilo que pode ser modificado internamente, ou seja:
\n\n\n\nOs elementos off-page, como o próprio nome sugere, são relacionados a fatores externos que podem impactar o seu site. Entre eles, podemos citar:
\n\n\n\nUma das principais vantagens em trabalhar com marketing digital, é a infinidade de ferramentas que estão a nossa disposição, prontas para ajudar em todos os processos envolvendo estratégias como a de SEO.
\n\n\n\nNão temos como prosseguir esse artigo sem antes revelar os meios que você precisa para começar a implementar estratégias de SEO. Por isso, separamos algumas das melhores ferramentas que podem fazer a diferença no seu dia a dia. Confira!
\n\n\n\nEssa, é uma ferramenta gratuita que fornece informações sobre o desempenho do seu site nos resultados de busca do Google. Ter um norte no processo de análise é fundamental, por isso, contar com dados de como o principal buscador da internet enxerga o seu site, é a chave para um futuro promissor para o ranqueamento das suas páginas.
\n\n\n\nEsse é um plugin gratuito para WordPress que ajuda a otimizar o seu site para SEO. Para isso, ele indica, enquanto você escreve, se o seu conteúdo atende aos principais fatores de ranqueamento, ou seja, aqueles que vimos anteriormente.
\n\n\n\nAo contrário das anteriores, essa é uma opção paga que oferece uma série de recursos para SEO, incluindo análise de backlinks e monitoramento de palavras-chave. Você, provavelmente, vai usar muito para a pesquisa de palavras-chave em sua estratégia. Afinal, a plataforma indica diversas informações relevantes para essa escolha, como: volume de pesquisa com aquele termo, dificuldade de ranqueamento baseado na autoridade dos sites que ranqueiam com ela, entre outros inúmeros fatores.
\n\n\n\nSe você tem um site intuitivo, cheio de publicações relacionadas, seria ruim se o Google não o mostrasse nos resultados de pesquisa, certo? E quando ocorrer uma recomendação, ela atrairá as pessoas certas para sua página. Por isso, dar atenção para técnicas de SEO vai ajudar o seu site a conseguir mais tráfego, e assim, trazer mais clientes em potencial.
\n\n\n\nVocê já sabe que a maioria dos visitantes do seu site vêm de mecanismos de pesquisa. Dessa maneira, isso significa que um bom posicionamento nessas plataformas atrairá um grande número de clientes em potencial para sua página.
\n\n\n\nUma estratégia bem definida é capaz de dobrar o número de visitas em suas páginas, ou seja, novos clientes potenciais.
\n\n\n\nOs brasileiros evitam links patrocinados, e tendem a comprar mais através de sites de busca. Dessa forma, você precisa garantir a posição do seu site nos buscadores.
\n\n\n\nAs páginas destacadas nos buscadores não aparecem por acaso. Portanto, para classificar o conteúdo de um site no Google, considere vários fatores. Os usuários sabem disso e, quando encontrarem sua marca em destaque, com certeza a respeitarão mais.
\n\n\n\nSendo assim, o SEO é essencial para alcançar um bom posicionamento nos buscadores e ampliar o escopo de produtos ou serviços.
\n\n\n\nE então, gostou do tema desse post? Lembre-se, estar por dentro do mundo de marketing é bom para a sua empresa, e pode trazer vantagens para ela!
\n\n\n\nNada melhor pra isso, do que acompanhar o nosso podcast! Episódios toda semana sobre gestão marketing e vendas. Você pode conferir nosso último espisódio agora mesmo.
\n\n\n\nUm bate-papo completo sobre as possibilidades da gestão de carreiras e remuneração com nossos convidados, Filipe Ferretti e Emerson Costa, da consultoria em remuneração Carreira Muller.
\n\n\n\nNão esquece de acompanhar a Beatz nas redes sociais e fique por dentro das nossas novidades em primeira mão.
\n', 'SEO: um guia completo para aprimorar suas estratégias em 2024', 'Tudo que você precisa para criar conteúdos que geram resultados esse ano', 'inherit', 'closed', 'closed', '', '10025-revision-v1', '', '', '2024-03-05 15:07:04', '2024-03-05 18:07:04', '', 10025, 'https://beatz.com.br/?p=10352', 0, 'revision', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (10353, 25, '2024-03-05 15:13:15', '2024-03-05 18:13:15', '\nA ferramenta Google Tag Manager, é usada para organizar e gerenciar scripts nas páginas do site. Ela encapsula todos os scripts e regras em um só lugar, tornando as tarefas mais fáceis e rápidas. A Beatz auxilia a criar, instalar e gerenciar as tags em seu site!
\n\n\n\nÉ uma ferramenta gratuita fornecida pelo Google. Por meio dele, você pode colocar apenas um código no site. Portanto, não há necessidade de alterar o código para instalar outros serviços.
\n\n\n\nMais autonomia será gerada, ao centralizar todo o gerenciamento de tags no Gerenciador de tags do Google. Podendo assim, reduzir os custos com TI.
\n\n\n\nAlém disso, se o site já tiver um grande número de tags, o seu desempenho também melhorará assim que trocarem elas por uma única tag. Resumindo, a ferramenta é um centralizador, o que simplifica o trabalho e o torna mais prático.
\n\n\n\nComo a maioria das ferramentas do Google, ele tem um impacto muito positivo na vida diária. Do ponto de vista prático, seja uma questão “prática” ou teórica, que envolve tecnologias que afetam o desempenho.
\n\n\n\nPortanto, quando dirigida por alguém que entende do assunto, a ferramenta pode ter um grande impacto positivo, produzir grandes resultados e permitir que o profissional se concentre em tarefas que importam de fato.
\n\n\n\n*INSIRA AQUI A IMAGEM DE MEIO*
\n\n\n\nAlém das tags e scripts fixos no código para obter indicadores importantes de acordo com a estratégia, o campo Gerenciador de tags do Google também contém dois dados básicos:
\n\n\n\nO primeiro tem a função de determinar as condições de acionamento da etiqueta. Além disso, se o usuário clicar em um certo banner ou título, o sinalizador de rastreamento começa a funcionar e coletar métricas.
\n\n\n\nNo entanto, as variáveis serão usadas para adicionar mais condições de disparo e outros parâmetros e variáveis de monitoramento. Assim como ele pode ser usado como um anexo, vários códigos de rastreamento do Google Analytics podem ser gerados sem aumentar a carga de trabalho do processo.
\n\n\n\nO Gerenciador de tags do Google é uma ferramenta do Google projetada para automatizar e gerenciar a inserção de códigos de rastreamento em sites.
\n\n\n\nA função de tags e scripts adicionados ao código do site é monitorar certas atividades dos visitantes. Muitas dessas tags são códigos de rastreamento de acesso do Google Analytics.
\n\n\n\nPortanto, é possível controlar o número de visitas no site e em suas páginas específicas. As opções são, de fato, diversas, e muito além do escopo de um simples monitoramento para mostrar o número de visitas.
\n\n\n\nA ferramenta Google Tag Manager também dá suporte a tags de remarketing para anúncios do Google e do Facebook.
\n\n\n\nSendo assim, a ideia é monitorar quais produtos os usuários visitaram em seu negócio para gerar anúncios de remarketing ao navegar na Rede de Display ou no Facebook.
\n\n\n\nSe você curtiu o conteúdo e quer saber mais, continue ligado no site Beatz e melhore o desempenho do seu negócio!
\n', 'Ferramenta Google Tag Manager: organize e gerencie códigos', 'Se interessou por este conteúdo? Então, continue a leitura e descubra mais a respeito do Google Tag Manager!', 'inherit', 'closed', 'closed', '', '10064-revision-v1', '', '', '2024-03-05 15:13:15', '2024-03-05 18:13:15', '', 10064, 'https://beatz.com.br/?p=10353', 0, 'revision', '', 0), (10354, 25, '2024-03-05 15:17:20', '2024-03-05 18:17:20', '\nSaber como instalar o Google Analytics é primordial para qualquer profissional que deseja realizar um bom marketing digital, pois ele é uma ferramenta de monitoramento e análise de tráfego, instalado em sites, aplicativos e sistemas para web. Medir a experiência do usuário nas plataformas on-line é o seu objetivo.
\n\n\n\nHoje em dia, é o meio de análise de tráfego mais usado no mundo. Sendo assim, ele ajuda:
\n\n\n\nEsta é uma ferramenta de configuração simples que se integra ao Google Ads e ao Search Console e com outros meios do marketing. Além disso, possui uma versão grátis, o que será de grande ajuda na sua operação.
\n\n\n\nPortanto, pode ajudar os profissionais de marketing, vendas e administrativos na tomada de decisões de campanha. Além disso, criação de conteúdo, foco em vendas e até mesmo na criação de estratégias.
\n\n\n\nContudo, você também pode descobrir:
\n\n\n\nQuer saber mais sobre como instalar o Google Analytics? Então, siga a leitura e aprenda mais sobre ele!
\n\n\n\nDe acordo com Lucinéia Gomes, no livro Curso Essencial de Google, o Google Analytics tem várias vantagens, tais como:
\n\n\n\n*INSIRA AQUI A IMAGEM DE MEIO*
\n\n\n\nPara começar a analisar e medir as interações do usuário em seu site, você precisa seguir certas etapas. Sendo a primeira, instalar o código de monitoramento em todas as páginas do seu domínio.
\n\n\n\nMas, para fazer a configuração inicial do Google Analytics, recomendamos que você use alguns tutoriais ou instruções que tenham dados mais detalhados sobre como colocar o código com base no nível de conhecimento.
\n\n\n\nContudo, não importa qual seja sua opção, você precisa ter uma conta ativa no GA (Google Analytics), propriedades configuradas e obter o código de rastreamento, que damos o nome de UA.
\n\n\n\nQuando se trata de marketing digital, é crucial medir os resultados das campanhas publicitárias e entender a conduta dos usuários que visitam seu site.
\n\n\n\nAfinal, hoje em dia, qualquer tomada de decisão e definição de orçamento de marketing estão ligadas à análise desses dados.
\n\n\n\nPortanto, o foco na conduta do usuário em um site ou aplicativo, permite encontrar muitas ferramentas de análise web que estão no mercado.
\n\n\n\nO Google Analytics é grátis, tem uma interface intuitiva e é fácil de integrar com outros produtos do Google. Além disso, tem recursos de processos de dados muito elevados e permite que você extraia relatórios para vários fins.
\n\n\n\nDessa forma, ele é uma boa opção para analisar dados e tomar decisões certas em um local de negócios. Não há como negar que o Google Analytics pode te ajudar muito.
\n\n\n\nSendo assim, comece a usá-lo agora mesmo! Nós, da Beatz, instalamos esta ferramenta e analisamos os dados para orientar as atividades de marketing e vendas.
\n\n\n\nEntão, visite nosso site e entre em contato com a gente!
\n', 'Como instalar o Google Analytics: monitore e analise as redes da sua empresa', 'Avalie a experiência do usuário em plataformas on-line.', 'inherit', 'closed', 'closed', '', '10067-revision-v1', '', '', '2024-03-05 15:17:20', '2024-03-05 18:17:20', '', 10067, 'https://beatz.com.br/?p=10354', 0, 'revision', '', 0), (10355, 25, '2024-03-05 15:19:01', '2024-03-05 18:19:01', '\nO Facebook tem mais de 2 bilhões de usuários e o Instagram tem mais de 1 bilhão de contas. Dessa forma, o Brasil tem mais visibilidade nas duas redes sociais e ocupa o terceiro lugar no ranking mundial. Por isso que as plataformas Facebook Ads e Instagram Ads são tão importantes para o marketing digital.
\n\n\n\nEm outras palavras, seu público pode estar lá! No total, quase 200 milhões de brasileiros atuam nas redes sociais. Deste modo, seus clientes podem, sem dúvida:
\n\n\n\nPortanto, aproveite esta chance para se conectar com o seu público-alvo!
\n\n\n\nMídias como Instagram e Facebook não devem ser perdidas! Portanto, anunciar no Instagram e no Facebook pode ser um diferencial para sua empresa. Além disso, é um meio de mergulhar no canal para produzir resultados.
\n\n\n\nPortanto, é sempre bom testar novos canais e novos pontos de contato com os consumidores para manter uma boa relação. Esses anúncios são entregues em formatos de foto, vídeo e carrossel, com fotos ou sequências de vídeo.
\n\n\n\nAlém disso, também podem ser usadas para gerar cliques, conversões, instalações de aplicativos e visualização de vídeos.
\n\n\n\nSendo assim, criar anúncios no Instagram pode trazer mais visibilidade, apelo e conhecimento da marca para sua empresa. Vídeos curtos, fotos e imagens em carrossel são muito úteis para ajudá-lo a entender o uso de produtos e serviços.
\n\n\n\n*INSIRA A IMAGEM DE MEIO*
\n\n\n\nInstagram Ads é uma ferramenta que pode criar anúncios para feeds e stories da rede social. Contudo, o formato do patrocínio pode variar entre fotos, vídeos, carrosséis e até coleções de fotos.
\n\n\n\nO termo se refere ao Instagram Advertising, que indica a chance de publicidade na mídia. No entanto, a função não é tão desconhecida. Isso ocorre porque ele é muito parecido aos anúncios do Facebook e tem funções e eficiência em comum.
\n\n\n\nDessa forma, é inegável que entre os principais objetivos dessas atividades, podemos destacar a geração de cliques.
\n\n\n\nAlém disso, outros objetivos são:
\n\n\n\nInvestir nisso pode ser uma chance para sua empresa ter esperança de atrair mais pessoas e atingir os objetivos dos seus sonhos. Portanto, um dos maiores motivos para apostar nos anúncios do Facebook é:
\n\n\n\nPortanto, além dos motivos citados, existem alguns pontos que devem ser levados em conta ao apostar nesta estratégia, porque, com esse capital, sua empresa pode ter muitas vantagens.
\n\n\n\nDessa forma, os anúncios do Instagram se destacam por causa dos recursos de segmentação de seus anunciantes. Então, ao colocar anúncios na web, você pode usar todos os métodos de segmentação que existem nos anúncios do Facebook para direcioná-los.
\n\n\n\nSendo assim, veja a seguir, alguns exemplos:
\n\n\n\nPortanto, com base nos dados, fica claro que o Facebook Ads e Instagram Ads têm um grande papel no marketing digital. Dessa maneira, usar esse tipo de estratégia é crucial para a divulgação e cobertura no mercado.
\n\n\n\nVocê quer aprender mais? Então, não deixe de visitar o site da Beatz e fique à frente no mundo do marketing digital!
\n', 'Facebook Ads e Instagram Ads: desenvolva campanhas!', 'Anúncios no Facebook e no Instagram, são ferramentas de marketing e publicidade on-line importantes. Portanto, você pode criar campanhas e anúncios para seus produtos e negócios.', 'inherit', 'closed', 'closed', '', '10073-revision-v1', '', '', '2024-03-05 15:19:01', '2024-03-05 18:19:01', '', 10073, 'https://beatz.com.br/?p=10355', 0, 'revision', '', 0), (10357, 42, '2024-03-05 15:30:35', '2024-03-05 18:30:35', '', 'Nossos Clientes', '', 'inherit', 'closed', 'closed', '', '14-revision-v1', '', '', '2024-03-05 15:30:35', '2024-03-05 18:30:35', '', 14, 'https://beatz.com.br/?p=10357', 0, 'revision', '', 0), (10358, 0, '2024-03-05 16:15:27', '2024-03-05 19:15:27', '[]', 'https://beatz.com.br/blog/dicas-para-materiais-ricos/', '', 'publish', 'closed', 'closed', '', 'bef4c9939f986ed3ee0f3c3e4b7b55a9', '', '', '2024-03-05 16:15:27', '2024-03-05 19:15:27', '', 0, 'https://beatz.com.br/blog/amp_validated_url/bef4c9939f986ed3ee0f3c3e4b7b55a9/', 0, 'amp_validated_url', '', 0), (10359, 25, '2024-03-05 16:17:05', '2024-03-05 19:17:05', '\nGerenciamento de RD Station é essencial, pois é o maior software de automação de marketing digital do mercado nacional. Esta ferramenta é utilizada para automatizar as operações de marketing de entrada, cujo objetivo é captar estranhos e transformá-los em clientes.
\n\n\n\nComo o nome sugere, o processo de automação de marketing envolve a automação de atividades relacionadas ao plano de marketing. Por exemplo, seus principais objetivos são:
\n\n\n\nA automação de marketing é realizada por meio do gerenciamento de RD Station. Elas são responsáveis por executar funções pré-determinadas com base em metas planejadas. Sendo assim, essas ferramentas podem acionar e-mails, fazer análises de mercado e ser bots de bate-papo.
\n\n\n\nAlém disso, eles também podem ajudá-lo a criar páginas de destino e classificações de clientes em potencial. E assim, ajudar possíveis consumidores fornecendo nutrição e várias outras atividades.
\n\n\n\nSe usada de forma certa, a automação de marketing pode resolver muitos problemas. Entre eles:
\n\n\n\nEsses pontos são os dois mais importantes, e isso ocorre porque as pessoas têm a opção de fazer apenas o que precisam, sem perder tempo com outras tarefas.
\n\n\n\n*INSIRA AQUI A IMAGEM DE MEIO*
\n\n\n\nMuitas empresas ainda acham difícil desenvolver uma estratégia de vendas on-line. Portanto, os funcionários, na maioria das vezes, se deparam com as seguintes questões:
\n\n\n\nEste é um novo cenário e requer uma nova visão de trabalho.
\n\n\n\nSe você já tiver um certo conhecimento sobre esta ferramenta, poderá aplicar todo o método de marketing de RD Station sozinho. No entanto, se você não sabe, pode contar com a assistência de especialistas na plataforma RD Station.
\n\n\n\nO especialista nesta ferramenta também pode possuir grande conhecimento em marketing digital no mercado do Brasil. Portanto, eles podem ajudar sua empresa a implantar e a desenvolver uma estratégia ideal para que o seu negócio produza os melhores resultados.
\n\n\n\nEles monitoram o desempenho de marketing de sua empresa para garantir que tudo esteja funcionando de acordo com as metas definidas. Dessa forma, eles também podem ajudá-lo a ajustar seus indicadores e metas se for preciso.
\n\n\n\nA otimização da plataforma ao longo dos anos produziu uma ferramenta que permite começar a gerar resultados de forma mais rápida. Portanto, o RD Station oferece uma maneira de monitorar os efeitos e resultados das atividades de marketing ao longo do tempo.
\n\n\n\nAlém disso, também fazer os ajustes precisos e definir metas para atingir novos objetivos.
\n\n\n\nCom as tecnologias que temos hoje em dia (como estações RD), a baixa produção e os processos fixos dentro da empresa tornaram-se uma opção. Portanto, você já pode optar por promover a execução do plano de marketing.
\n\n\n\nEntão, conte com a Beatz e use os melhores meios e as ferramentas mais completas do país. Vamos te ajudar com o marketing digital do seu negócio!
\n', 'Gerenciamento de RD Station: automatize seus processos!', 'Deseja aplicar esta ferramenta ao seu negócio? Siga este conteúdo para saber mais sobre a RD Station!', 'inherit', 'closed', 'closed', '', '10071-revision-v1', '', '', '2024-03-05 16:17:05', '2024-03-05 19:17:05', '', 10071, 'https://beatz.com.br/?p=10359', 0, 'revision', '', 0), (10360, 25, '2024-03-05 16:19:39', '2024-03-05 19:19:39', '\nPara ter sucesso com a criação de e-commerce, uma loja virtual precisa oferecer aos seus clientes recursos que garantam facilidade de navegação, compras 100% seguras e garantia de retorno à loja com maior frequência.
\n\n\n\nEsses dados vêm de uma pesquisa conduzida pela Kearney, uma empresa global de consultoria de gestão estratégica. Portanto, a pesquisa mostra que os resultados refletem o impacto da Covid-19 no comportamento do consumidor brasileiro e, portanto, afetam o comércio eletrônico no Brasil.
\n\n\n\nAo considerar as projeções de 2020 a 2024, o estudo mostra que novos hábitos de consumo podem render cerca de 69 bilhões de reais em vendas adicionais ao e-commerce do país em relação aos resultados anteriores à pandemia.
\n\n\n\nPara ter sucesso, uma loja virtual precisa oferecer aos seus clientes recursos que garantam facilidade de navegação, compras 100% seguras e garantia de retorno à loja com maior frequência.
\n\n\n\nPortanto, registrar o domínio é essencial. O nome de domínio é o nome utilizado para localizar e identificar sua empresa na Internet, e é a base de toda identificação profissional.
\n\n\n\nA extensão mais usada no Brasil é: com.br. Portanto, se você optar por essa extensão, o primeiro passo é acessar o site www.registro.br e verificar se o domínio que deseja está disponível.
\n\n\n\n*INSIRA AQUI A IMAGEM DE MEIO*
\n\n\n\nNão há dúvida de que, além de entender o que é o e-commerce, você também deve entender quais são as principais vantagens de ter o e-commerce. Veja a seguir:
\n\n\n\nTodo mundo quer estar em uma boa posição no Google, certo? O maior problema é que o Google só tem dez posições na página inicial e, assim como você, todo mundo quer estar lá.
\n\n\n\nAlém disso, a otimização de mecanismos de pesquisa (SEO) inclui algumas tecnologias e estratégias.
\n\n\n\nO objetivo principal dessas tecnologias e estratégias é aprimorar e melhorar a posição do site na página de resultados por meio de mecanismos de pesquisa (como o Google). Por exemplo, use palavras-chave eficazes no conteúdo do site. Pois assim, a posição dele será melhor.
\n\n\n\nDessa forma, é importante otimizar o posicionamento do seu negócio. Você pode ganhar uma reputação maior, atrair novos clientes e reter os clientes que já conquistou. Uma boa posição depende da relevância do site.
\n\n\n\nAlém disso, essa relevância é definida pelos seguintes algoritmos:
\n\n\n\nSendo assim, você está interessado na área de criação de e-commerce? Então, entre em contato com a Beatz e veja todos os serviços que podemos oferecer!
\n', 'Criação de e-commerce: tenha uma loja on-line!', 'Aumente suas vendas com uma plataforma na internet.', 'inherit', 'closed', 'closed', '', '10080-revision-v1', '', '', '2024-03-05 16:19:39', '2024-03-05 19:19:39', '', 10080, 'https://beatz.com.br/?p=10360', 0, 'revision', '', 0), (10361, 25, '2024-03-05 16:22:23', '2024-03-05 19:22:23', '\nJá pensou em conquistar mais visibilidade através de uma performance excepcional para o seu negócio na internet? E ainda, imagine sua empresa sendo encontrada no Google, exatamente no momento em que seus potenciais clientes procuram pelos serviços ou produtos que você oferece. Seria o cenário perfeito, não é mesmo?
\n\n\n\nAtualmente, milhares de pessoas navegam pela internet, seja para buscar informações, pesquisar sobre produtos ou serviços, interagir nas redes sociais ou aprender algo novo.
Ou seja, existe uma oportunidade de atingir seu público-alvo através de anúncios relevantes feitos no momento certo.
Além disso, se você busca potencializar suas vendas, a maneira mais eficiente e rápida é anunciar na internet. Através de campanhas de mídia on-line, você pode destacar seu negócio e, consequentemente, gerar mais visitar ao site, leads e conversões.
\n\n\n\nCriando campanhas assertivas e de qualidade, você poderá alcançar excelentes resultados, com alta performance sem desperdiçar dinheiro com anúncios que não geram vendas.
\n\n\n\nProvavelmente, você não tem muito tempo para estudar e aprender a maneira correta de utilizar as plataformas de anúncios do Google e Instagram/Facebook. Ou seja, não tem tempo para pensar nos mínimos detalhes das campanhas, desde a definição das estratégias, segmentações, descritivos até a arte final dessas peças
\n\n\n\nEm resumo, subir um anúncio qualquer na internet é simples. O complicado é criar anúncios que realmente convertam.
\n\n\n\nÉ aqui que a Beatz Digital pode te auxiliar a atingir a alta performance! Te ajudamos a encontrar-se no seu negócio e estamos preparados para fazer toda a sua operação funcionar da melhor forma, com estratégias e ações 100% focadas em gerar excelentes resultados!
\n\n\n\nSabendo do poder que a publicidade on-line tem nos dias de hoje, e com foco total no marketing digital, a Beatz Digital é uma agência de performance que conta com um time totalmente dedicado à compra de mídia on-line, bem como:
\n\n\n\nAnúncios no Google
\n\n\n\nDiariamente, mais de 70.000 buscas são realizadas por segundo no Google. É nesse maior buscador do mundo que as pessoas fazem pesquisas sobre onde ir, comprar e muito mais.
\n\n\n\nMuitas dessas pesquisas estão diretamente relacionadas ao nicho do seu mercado. Ao ter uma boa visibilidade no Google, você atrairá um maior número de potenciais clientes para sua empresa.
\n\n\n\nA Beatz Digital conta com profissionais certificados e capacitados pelo próprio Google, prontos para ajudá-lo a expandir seu negócio e alcançar mais clientes, seja através da rede de display, da rede de pesquisa ou de campanhas de remarketing.
\n\n\n\nDiariamente, mais de 70.000 buscas são realizadas por segundo no Google. É nesse maior buscador do mundo que as pessoas fazem pesquisas sobre onde ir, comprar e muito mais.
\n\n\n\nMuitas dessas pesquisas estão diretamente relacionadas ao nicho do seu mercado. Ao ter uma boa visibilidade no Google, você atrairá um maior número de potenciais clientes para sua empresa.
\n\n\n\nA Beatz Digital conta com profissionais certificados e capacitados pelo próprio Google, prontos para ajudá-lo a expandir seu negócio e alcançar mais clientes, seja através da rede de display, da rede de pesquisa ou de campanhas de remarketing.
\n\n\n\nDentre as redes sociais mais populares do Brasil, destacam-se o Instagram e o Facebook. Portanto, se você deseja promover sua marca, aumentar a visibilidade do seu negócio e conquistar mais vendas e leads, não há nada melhor do que anunciar sua empresa nessas plataformas.
\n\n\n\nTenha uma Agência de Performance especializada ao seu lado. Ou seja, se você busca aumentar a visibilidade da sua empresa nas redes sociais e no Google, o lugar ideal é aqui! Visite o site da Beatz e entre em contato conosco!
\n', 'Performance', '', 'inherit', 'closed', 'closed', '', '10058-revision-v1', '', '', '2024-03-05 16:22:23', '2024-03-05 19:22:23', '', 10058, 'https://beatz.com.br/?p=10361', 0, 'revision', '', 0), (10362, 25, '2024-03-05 16:23:06', '2024-03-05 19:23:06', '\nAjudamos a sua empresa na aplicação de estratégias realmente efetivas de marketing digital, a fim de aumentar sua visibilidade no mercado e gerar oportunidades novas de negócio.
\n\n\n\nA Beatz Digital é uma agência especializada em Marketing Digital, e que oferece consultoria no intuito de orientar seu negócio com a definição e aplicação das melhores estratégias para atingir uma melhor visibilidade e aumentar seus resultados na internet.
\n\n\n\nA sua empresa terá um suporte completo, de ponta a ponta, com a nossa consultoria, para implementar uma campanha que, de fato, traga resultados para a sua marca.
\n\n\n\nConheça as vantagens que a consultoria de Marketing Digital da Beatz pode agregar ao seu negócio!
\n\n\n\nCom certeza, você gostaria que a sua empresa fosse encontrada nos maiores buscadores da internet, não é mesmo? Através da consultoria de Marketing Digital, podemos garantir maior visibilidade para a sua marca, utilizando estratégias, métodos e técnicas comprovadas.
\n\n\n\nCom as nossas ações e estratégias personalizadas, você terá uma empresa ímpar no mercado. Aqui na Beatz, prezamos pela personalização de cada cliente, já que entendemos a importância de ser exclusivo e único perante a concorrência.
\n\n\n\nUm dos nossos principais pilares na consultoria de Marketing Digital é tornar o seu site um excelente canal de vendas. Ou seja, um local onde todos os seus clientes consigam encontrar informações importantes e páginas eficientes e práticas para tudo que precisam.
\n\n\n\nFazemos isso a partir de uma minuciosa análise da sua empresa, e através de uma completa otimização do seu site, feita por profissionais especializados.
\n\n\n\nHá muitas agências de Marketing Digital que criam campanhas promissoras, mas não conseguem entregar resultados coerentes.
\n\n\n\nE, isso acontece pela falta de monitoramento das ações feitas. Aqui na Beatz, nossos consultores especialistas em Marketing Digital realizam um constante acompanhamento de todos os resultados que são gerados pelas estratégias, visando assim, a melhoria contínua do trabalho.
\n\n\n\nVocê já parou para pensar no potencial que a internet pode oferecer para o seu negócio vender mais? Pois é, com a nossa consultoria, sua empresa vai desfrutar dessas possibilidades de forma assertiva e eficiente. Afinal, com as nossas campanhas, te ajudamos a ganhar maior visibilidade e converter mais leads através de diferentes ações e canais.
\n', 'Consultoria de Marketing Digital', 'Entre em contato conosco e acelere suas vendas!', 'inherit', 'closed', 'closed', '', '10056-revision-v1', '', '', '2024-03-05 16:23:06', '2024-03-05 19:23:06', '', 10056, 'https://beatz.com.br/?p=10362', 0, 'revision', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (10363, 25, '2024-03-05 16:27:58', '2024-03-05 19:27:58', '\nContratar uma equipe especializada em consultoria de SEO é um diferencial, pois dessa forma você terá como dar atenção para outras tarefas. Além disso, um especialista pode extrair ainda mais sobre seus dados.
\n\n\n\nDessa forma, contratar um profissional de SEO pode melhorar a performance do seu site. Portanto, enquanto ele cuida dessa parte, você pode focar em outras responsabilidades.
\n\n\n\nAqui, vamos te contar como funciona uma consultoria de SEO, quais os benefícios, e também as suas etapas. Ficou interessado? Então, boa leitura!
\n\n\n\nA consultoria de SEO tem metas e objetivos mais específicos, como, análise e direcionamento de estratégia. Assim, uma empresa pode contratar essa consultoria para otimizar o desempenho de um site. Além disso, ela consegue identificar falhas e problemas também.
\n\n\n\nSupondo que sua equipe não seja grande ainda, ou, que sua empresa não consiga investir tempo nesse assunto no momento, visto que, nem todas empresas estão estruturadas para ter um time de marketing, a melhor decisão é contratar um serviço de consultoria.
\n\n\n\nEsse serviço tem o intuito de ajudar uma organização a criar técnicas e estratégias efetivas, mas, sem deixar de lado recursos livres. Ao receber dados dos relatórios, a empresa decide se irá contratar uma consultoria, ou cuidará por conta própria.
\n\n\n\nAgora que explicamos o que é uma consultoria de SEO, vamos te mostrar quais são as vantagens de contratar uma. Dessa forma, você poderá decidir para sua empresa quais estratégias compensam mais.
\n\n\n\nAssim, você vai entender melhor qual a importância de ter especialistas auxiliando as estratégias da sua empresa.
\n\n\n\nTécnicas de SEO envolvem, principalmente, a otimização de páginas para serem encontradas por mecanismos de busca. Portanto, com uma equipe especializada, se torna mais fácil solucionar problemas que afetem o posicionamento do seu site.
\n\n\n\nNão é segredo que existem muitas empresas que possuem grandes equipes, ainda mais, pessoas para focar em estratégias de SEO. Assim sendo, contratar uma consultoria pode agilizar processos no seu negócio, afinal, os profissionais poderão dar atenção para outras responsabilidades.
\n\n\n\nAo criar uma página que atenda bem as técnicas de SEO, com conteúdo relevante, a chance de um usuário rejeitá-la se torna menor. Dessa forma, o especialista em SEO traz uma vantagem ao melhorar o desempenho do seu site para que visitantes permaneçam nele.
\n\n\n\nEssa pode parecer bem óbvia, mas para muitos não é. Quando você contrata uma consultoria de SEO, ela pode te auxiliar a usar melhor os recursos da sua empresa. Desse modo, gastos desnecessários e desperdícios serão cortados do seu setor de marketing, otimizando a organização e o planejamento dele.
\n\n\n\n*INSERIR AQUI A IMAGEM DE MEIO*
\n\n\n\nSe você está pensando em contratar uma consultoria de SEO, agora vamos te contar como são as etapas dela. Contudo, é sempre recomendado conversar com um especialista ou consultor a respeito. Então, aqui iremos citar as etapas para que você não fique na dúvida.
\n\n\n\nA primeira etapa de uma consultoria se divide em duas partes, a análise de performance e a análise de concorrente. Mas, vamos falar primeiro sobre a de performance.
\n\n\n\nA análise de performance, é onde o consultor estuda como está sendo feita a otimização do trabalho para melhorar o ranqueamento da página em resultados de busca.
\n\n\n\nPortanto, é a partir dela que se torna possível entender o que pode ser melhorado.
\n\n\n\nEm seguida vem a análise de concorrente, onde o especialista vai checar o desempenho da sua concorrência. Dessa forma, se você souber quais são os pontos fortes e fracos do seu “rival”, vai ficar mais fácil criar estratégias que sejam efetivas.
\n\n\n\nAgora que você coletou dados, está na hora de começar a pensar em uma estratégia ideal de SEO que direcione a sua empresa. Desse modo, aplicar técnicas de SEO serão bem efetivas, e também, entender quais estratégias precisam mudar para melhorar sua performance.
\n\n\n\nUma consultoria, pensando em como melhorar a criação de conteúdo da sua empresa, pode auxiliar nessa parte também. Assim, especialistas vão explicar que tipos de conteúdos e formatos são mais relevantes para o seu público.
\n\n\n\nDessa forma, sobem as chances de sua página conseguir um tráfego orgânico.
\n\n\n\nO especialista em SEO pode definir como tarefa, conseguir subir o seu link building, já que, quanto mais links externos direcionarem para sua página, maior a autoridade dela. Esse ponto é bem importante, pois os mecanismos de busca vão entender seu site como mais relevante.
\n\n\n\nA consultoria de SEO contratada pode pensar em estratégias variadas, afinal, elas podem ser diferentes de acordo com o que a empresa quer.
\n\n\n\nPortanto, ter alguém que entende da área é importante, visto que, às vezes, a solução de um problema pode ser algo bem específico.
\n\n\n\nCurtiu nosso conteúdo sobre consultoria de SEO? Em nosso site, você pode ver muito mais artigos. Para acessar, basta clicar aqui!
\n', 'Consultoria de SEO: garanta o ranqueamento de suas produções', 'Podemos te ajudar a aumentar visitas em seu site apenas com estratégias de marketing', 'inherit', 'closed', 'closed', '', '10087-revision-v1', '', '', '2024-03-05 16:27:58', '2024-03-05 19:27:58', '', 10087, 'https://beatz.com.br/?p=10363', 0, 'revision', '', 0), (10364, 25, '2024-03-05 16:30:28', '2024-03-05 19:30:28', '\nO segredo de como produzir conteúdo para blogs e sites, está situado dentro do processo criativo. Portanto, planejar sobre o material que será utilizado é fundamental, ainda mais se ele envolve vendas ou conversões.
\n\n\n\nAqui, nós vamos te dar algumas dicas básicas para te ajudar durante esse processo. Vamos lá?
\n\n\n\nNão vá na intuição, mesmo que você ache que uma ideia pode ser boa. Pesquisar sobre o que seu público realmente quer saber é melhor. Dessa forma, para fazer isso, procure palavras-chave, pois através dela você pode saber se esse tema é relevante ou não.
\n\n\n\nNo entanto, aqui podem aparecer dois termos, o Head Tail e o Long Tail. Head Tail está relacionado com uma palavra-chave curta e generalizada; já o Long Tail, com palavras-chave mais específicas. Desse modo, quando procurar sobre a relevância de uma palavra-chave, você pode se deparar com um volume alto ou baixo de buscas.
\n\n\n\nEsse volume está correlacionado com a dificuldade da palavra de ranqueamento; uma palavra-chave com alto volume ranqueia mais, mas converte menos. Já uma palavra-chave com volume menor, tem menos acessos, porém, converte mais.
\n\n\n\nVocê pode usar o Google Trends para analisar uma palavra-chave.
\n\n\n\nFazer um estudo sobre a concorrência é fundamental nessa parte, afinal, você precisa ver o que eles estão fazendo, para superá-los. Um conteúdo que seja original e de qualidade já funciona como diferencial para o seu site.
\n\n\n\nPara conseguir fazer isso, você pode utilizar algumas táticas, como, por exemplo, através da navegação anônima, pesquisar e entrar nos sites concorrentes. Foque nos primeiros links da página de resultados do Google, e veja o que eles possuem em comum.
\n\n\n\nCaso você note um “ponto fraco” entre eles, anote para não cometer esse mesmo erro ao produzir o seu conteúdo para blogs e sites. Dessa forma, seu material será de melhor qualidade se comparado ao deles.
\n\n\n\nEntender o funil de vendas do seu próprio negócio é fundamental aqui, principalmente se ele for on-line.
\n\n\n\nLembrando do funil de vendas, você deve pensar sempre, em produzir para topo de funil, conteúdos para blogs e sites. São aqueles conteúdos pensados em atrair o público, contudo, sem converter ele ainda.
\n\n\n\nBlogs e redes sociais são perfeitos para esse topo, pois eles não funcionam como uma loja on-line. Essas plataformas podem funcionar melhor como vitrine para algum produto ou serviço.
\n\n\n\nEntão, saiba como criar o conteúdo certo para guiar de forma natural um usuário pelo funil de vendas, sem pressioná-lo para comprar algo. Deixe a parte da venda apenas para fechar a jornada.
\n\n\n\n*INSIRA AQUI A IMAGEM DE MEIO*
\n\n\n\n“Como assim, vantagens são melhores que funções?”
\n\n\n\nExatamente! Você tem que planejar em produzir um conteúdo que mostre o que seu serviço ou produto tem a oferecer. Portanto, como o que você vende pode mudar a vida do potencial cliente.
\n\n\n\nNão estamos dizendo para deixar as funções de fora, mas sim, focar em mostrar quais são as vantagens de se adquirir o seu produto. Desse modo, para fazer isso, pense em todas as funções que a sua empresa pode entregar, e transforme elas em vantagens.
\n\n\n\nIsso, com certeza, vai instigar mais o seu possível cliente.
\n\n\n\nUm preço muito alto ou muito baixo pode ser prejudicial para o seu negócio. Assim sendo, um preço alto pode afastar um cliente, por ele achar que o produto não valha tudo isso. Já um preço baixo, pode dar a entender que a qualidade do seu produto é baixa.
\n\n\n\nPara trabalhar isso, você precisa mostrar o que o seu negócio tem a oferecer como vantagem. Especifique que o valor do seu produto ou serviço é maior do que o dos seus concorrentes.
\n\n\n\nOu seja, quanto mais vantagens seu produto apresenta, mais valor você agrega a ele.
\n\n\n\nExistem 5 categorias sobre como produzir conteúdos que podem ajudar a alavancar o seu negócio on-line. Assim sendo, vamos listar eles aqui:
\n\n\n\nO processo de produção de conteúdo não é fácil, ele é complexo e deve ser feito com cuidado, para suprir as necessidades específicas do seu negócio. Com um bom planejamento criativo, o seu site pode conseguir mais conversões em menos tempo.
\n\n\n\nCom isso em mente, se você quer aprender mais ainda sobre marketing digital, acesse nosso site e confira outros artigos e materiais como esse. É só clicar aqui!
\n', 'Conteúdo para Blogs e Sites: aprenda como fazer!', 'Sua empresa precisa de boas estratégias de Marketing Digital para crescer', 'inherit', 'closed', 'closed', '', '10089-revision-v1', '', '', '2024-03-05 16:30:28', '2024-03-05 19:30:28', '', 10089, 'https://beatz.com.br/?p=10364', 0, 'revision', '', 0), (10365, 25, '2024-03-05 16:40:57', '2024-03-05 19:40:57', '\nAliás, a criação de sites aumenta a visibilidade da sua marca no mercado e gera confiança. É por isso que empresas que ainda não possuem presença digital, acabam ficando para trás e ainda são taxadas como ultrapassadas ou pouco acessíveis.
\n\n\n\nOutro dado importante de se levar em consideração, é que, segundo a Fundação Getúlio Vargas (FGV), no Brasil, o número de smartphones supera o de computadores. E essa quantia passa a ser mais de 306 milhões de dispositivos conectados.
\n\n\n\nPor isso, acaba sendo de fundamental que empresas invistam em Sites Responsivos. Esses sites se adaptam a qualquer plataforma – Mobile ou Desktop.
\n\n\n\nNós desenvolvemos sites programados em HTML5 e PHP. Eles proporcionam uma excelente experiência de navegação para o seu público e clientes. Principalmente, porque testamos e ajustamos de acordo com os principais navegadores, smartphones e tablets.
\n\n\n\nAlém disso, com os relatórios de acessos você avalia as atividades do site em tempo real. É possível analisar quantas pessoas estão navegando nele, de onde elas vieram, o que estão visualizando e qual conteúdo do seu site está popular.
\n\n\n\nCom estas métricas nós podemos analisar quais serão as melhores táticas para trazer ainda mais resultados.
\n\n\n\nAtualmente, nós acessamos sites em diversas plataformas como: smartphones, tablets e computadores. Além disso, o acesso mobile condiz com 60% do total de consultas feitas no Google. Dessa forma, mostrando como a Internet Mobile vem crescendo em grande escala.
\n\n\n\nDiante desta informação, podemos dizer que o acesso à internet por meio de celulares veio para ficar.
\n\n\n\nPor isso, é essencial que seu site seja responsivo. Isso significa que há tecnologia para adaptar sua aparência e disposição com base no tamanho da tela em que é acessado.
\n\n\n\nIsso oferece uma série de benefícios como:
\n\n\n\n*INSIRA AQUI A IMAGEM DE MEIO*
\n\n\n\nNos sites que criamos, aplicamos os conceitos de UI (User Interface), isto é, o “desenho do site” ou mockup do site, e UX (User Experience), ou seja, a parte que define toda a área de comportamento e interação do site.
\n\n\n\nEstes dois conceitos, juntos, deixam o seu site muito mais interativo, eficiente, intuitivo e fluido. Dessa forma, ele melhora muito a experiência do seu cliente e faz com que o tempo de permanência dele aumente. Além disso, também ajuda a atrair novos clientes para a sua empresa.
\n\n\n\nDepois da criação de sites que desenvolvemos, eles permitem a integração de diversos softwares e sistemas que abrangem as operações de sua empresa, os relatórios de acessos e cadastros de clientes interessados em seu negócio.
\n\n\n\nVamos citar abaixo, alguns sistemas que você pode integrar ao seu site:
\n\n\n\nERP ou “Planejamento dos Recursos da Empresa”: é um sistema que tem como objetivo organizar o trabalho da sua empresa. Além disso, ele também registra dados de seus clientes, funcionários, produtos, fornecedores, entre outras operações.
\n\n\n\nCRM: também conhecido como “Gestão de Relacionamento com o Cliente”, é um sistema de gestão de vendas, marketing e atendimento. Todos os pontos de contato que a empresa tem com o consumidor, a fim de oferecer a melhor experiência para o cliente.
\n\n\n\nAutomação de Marketing: uma ferramenta essencial para os processos de marketing. Ela permite a captação de leads e personalização da abordagem de acordo com o cliente. Além disso, ela reduz os trabalhos manuais e permite ações muito mais eficazes. Tudo isso devido aos relatórios que auxiliam a empresa nos processos de vendas.
\n\n\n\nCustomização do sistema para o seu negócio: existem muitas possibilidades para desenvolver sistemas e softwares personalizados, sob medida, que atendam às necessidades de cada empresa.
\n\n\n\nSendo assim, podemos ver com o avanço da tecnologia, o aumento do acesso e das compras através de dispositivos móveis. Afinal, ter um site responsivo se tornou algo indispensável para qualquer empresa ou negócio.
\n\n\n\nEntão, está interessado em investir na criação de sites? E em um Site Responsivo para a sua empresa? Ficou a fim de melhorar a experiência do seu público, e trazer seu negócio para o universo digital?
\n\n\n\nEntre em contato com a gente e transforme o site da sua empresa.
\n', 'Criação de Sites: entenda por que é tão importante', 'Ter um site é muito importante para todas as empresas. Ele funciona como uma vitrine do seu negócio. Lá estão expostos todos os seus produtos e serviços, além de dados importantes para a sua Persona ou Público-alvo.', 'inherit', 'closed', 'closed', '', '10091-revision-v1', '', '', '2024-03-05 16:40:57', '2024-03-05 19:40:57', '', 10091, 'https://beatz.com.br/?p=10365', 0, 'revision', '', 0), (10366, 25, '2024-03-05 16:47:35', '2024-03-05 19:47:35', '\nAqui na Beatz, nós podemos ajudar sua empresa na mudança digital e Business Intelligence. Dando dados estruturados e organizados para integração em marketing.
\n\n\n\nQuer saber mais a sobre o Business Intelligence? Então, siga o texto e aprenda sobre!
\n\n\n\nBusiness Intelligence é o processo pelo qual as empresas pegam, analisam, compartilham e monitoram dados para melhorar sua gestão. Sendo assim, é um conjunto de ferramentas que convertem dados em informações e, em algum momento, elas ajudarão nas decisões e ações básicas.
\n\n\n\nEm resumo, o BI é uma forma de transformar os números da empresa que não têm significado conceitual em visões mais sérias e precisas.
\n\n\n\nEm essencial, usa-se o Business Intelligence para alterar dados brutos em informações claras. Dessa forma, você pode analisar as vendas de um produto em um curto período de tempo, além de comparar esses números com outro produto e determinar o produto no qual investir.
\n\n\n\nA inteligência de negócios surge como uma solução que pode ajudar o uso de big data, por exemplo, para medir o processo entre resultados e processos. Além disso, ela pode ajudar grande parte dos profissionais que têm dificuldade em coletar e entender dados.
\n\n\n\nDevido ao avanço do software de BI, o canal de vendas permite seguir os clientes em tempo real. Sendo assim, você pode ver o desempenho de suas atividades de marketing e como encontrá-lo em uma visão global.
\n\n\n\nIsso faz com que você tome decisões assertivas e melhore sua estratégia. Dessa forma, o BI em marketing digital pode ajudá-lo a determinar padrões de conduta e quem são seus clientes mais lucrativos. Além de alocar orçamentos para alcançar um ROI mais previsível.
\n\n\n\nSendo assim, o BI é uma forma de reduzir o tempo gasto em medição e análise de modo a não contar apenas com relatórios semestrais e anuais.
\n\n\n\nRelatórios esses que têm base em análises contínuas das condições do negócio, análises abrangentes de marketing e melhoria da experiência do cliente.
\n\n\n\nAbaixo, você pode ver os outros ganhos que o BI pode oferecer:
\n\n\n\nVeja algumas dicas para integrar Business Intelligence com marketing digital:
\n\n\n*INSERIR IMAGEM DE MEIO*
\n\n\nQualquer atividade de marketing sempre exigirá planejamento. Sendo assim, antes de iniciar um plano estratégico de marketing, devem ser extraídos dados sobre os interesses de concorrentes e clientes.
\n\n\nDessa forma, isso permitirá dados específicos e assertivos para prever cenários.
\n\n\nA junção entre BI e marketing também é essencial. Pois, por meio de pesquisas mais fundas sobre o perfil dos clientes, é possível posicionar o conteúdo correto para cada target no mercado de forma confiável e estratégica.
\n\n\nSendo assim, muitas vezes é preciso coletar dados sobre o ciclo de vida dos clientes com a empresa. Definir o tipo de comunicação a ser utilizada e se novos produtos ou atualizações de ferramentas podem ser fornecidos aos clientes já contidos no banco de dados.
\n\n\nDe acordo com os aspectos do público, como:
\n\n\nÉ possível saber quais meios o público usará para receber e compartilhar conteúdos. Sendo assim, é preciso fazer materiais pensados para os diversos canais onde sua marca está.
\n\n\nOutro ganho que o BI dá às empresas, é o suporte para a adaptação e atualização das estratégias de marketing. Além disso, os erros podem ser vistos e corrigidos.
\n\n\nA partir de dados para definir a estratégia. É crucial obter tráfego orgânico por meio de ações bem-feitas e de conteúdos relevantes.
\n\n\nTráfego orgânico são todas as visitas feitas de forma espontânea pelos canais digitais, ou seja, não são usados anúncios. Esse tráfego, muitas vezes, vem de meios de pesquisa como Google e Bing. Sendo assim, a inteligência de negócios pode otimizar o tráfego orgânico.
\n\n\nAs características de análise e interpretação do BI são a base para o crescimento. Tanto do potencial de retenção, quanto da expansão de clientes no mercado da empresa.
\n\n\nDessa forma, por meio da inteligência de negócios, é possível converter os dados brutos em informações. Com isso, você consegue saber melhor o interesse do público.
\n\n\nFale conosco, caso você queira usar essa estratégia em seu negócio!
\n\n\nEntão, siga todas essas dicas para planejar e tomar decisões de forma segura!
\n', 'Business Intelligence: mantenha sua empresa no controle', 'Business Intelligence (BI), é um método desenvolvido para compilar dados, para que empresas tomem decisões assertivas. Para tal, envolve recolher no processo, dados operacionais de vendas, marketing etc.', 'inherit', 'closed', 'closed', '', '10093-revision-v1', '', '', '2024-03-05 16:47:35', '2024-03-05 19:47:35', '', 10093, 'https://beatz.com.br/?p=10366', 0, 'revision', '', 0), (10367, 25, '2024-03-05 16:49:17', '2024-03-05 19:49:17', '\nVocê já se deparou com propagandas de produtos que visitou, em alguma loja virtual, enquanto rolava seu feed nas redes sociais? Essa é uma estratégia muito poderosa, chamada remarketing de anúncios.
\n\n\n\nAssim, se você também vende pela internet, essa estratégia funciona como um lembrete, para que as pessoas que acessaram os produtos, vejam o produto em outros lugares. Com isso, cria-se uma memória do item e da marca.
\n\n\n\nAntes de mais nada, esse recurso funciona, em especial, para recuperar os leads e possíveis clientes que acessaram seu site. Esta é uma estratégia de marketing digital chamada remarketing.
\n\n\n\nEla tem a função de re-influenciar os visitantes da loja virtual, com o objetivo de valorizar a marca ou converter vendas, através do Facebook ou do Instagram.
\n\n\n\nUma proposta cheia de vantagens, o remarketing funciona por meio de Anúncios do Facebook ou Anúncios do Instagram. Com esse investimento, será possível:
\n\n\n\nO remarketing no Facebook é uma estratégia de publicidade on-line, voltada às pessoas que visitaram seu site. Assim, os produtos acessados a pouco, em seu site, serão mostrados outra vez, no feed do Facebook, em forma de anúncio patrocinado.
\n\n\n\nEssa é uma boa estratégia para atrair usuários para conversão. Isso porque, se o visitante ficou com alguma dúvida sobre essa compra, ele passa a reconsiderar essa ação. Portanto, usar o remarketing em anúncios do Facebook é uma excelente escolha para nutrir e converter visitantes em clientes e leads.
\n\n\n\nAproveite ao máximo as vantagens da publicidade, crie ofertas exclusivas e atraia cada vez mais leads para o seu negócio.
\n\n\n\nCom o remarketing do Instagram, você pode criar postagens patrocinadas para chegar ao público que já mostrou interesse pelo seu segmento e até mesmo, interagir com suas postagens em certas atividades que a empresa já lançou.
\n\n\n\nPortanto, mesmo aqueles que desistiram de comprar produtos de sua empresa, são afetados. Embora focado em vendas, pode-se usar, também, o remarketing para gerar mais clientes e conversões em potencial.
\n\n\n\nAlém disso, aumentar a receita média de vendas e reter clientes.
\n\n\n\n*INSIRA AQUI A IMAGEM DE MEIO*
\n\n\n\nA partir do uso do remarketing de anúncios, é crucial tomar alguns cuidados, a fim de atrair o cliente com segurança. Para isso, atente-se em:
\n\n\n\nAs pessoas passam a maior parte do tempo por lá, enquanto navegam na Internet. O que antes eram as mudanças entre os canais de pré-TV, agora se tornou uma alternância entre Facebook, Instagram, Twitter etc.
\n\n\n\nDessa forma, é muito importante ter contato com pessoas de diversos lugares ao mesmo tempo. Ao fazer marketing para a mesma pessoa várias vezes, você pode aprimorar a imagem dela e, por ventura, “lembrar” seu desejo de comprar, quando ela visitar seu site.
\n\n\n\nAlém disso, contanto que seu anúncio apareça na linha do tempo das pessoas, elas vão considerar a compra de produtos, para que possam se aproximar cada vez mais da ação que você espera que realizem.
\n\n\n\nOu seja, usar os anúncios do Facebook e o remarketing de anúncios do Instagram, lembra o seu público de que ele mostrou algo que é do seu interesse, mas ainda não comprou. Mesmo que você nunca tenha usado isso em uma campanha, ele pode ter lhe afetado de algum jeito.
\n\n\n\nEsse método é atrativo para a sua marca? Então, saiba como os nossos especialistas podem ajudar sua empresa a obter ótimos resultados.
\n', 'Remarketing de anúncios com Facebook e Instagram Ads', 'Esta é uma estratégia de marketing digital, que tem a função de “re-influenciar” os visitantes da loja virtual, com o objetivo de valorizar a marca ou gerar conversões no Facebook ou Instagram.', 'inherit', 'closed', 'closed', '', '10040-revision-v1', '', '', '2024-03-05 16:49:17', '2024-03-05 19:49:17', '', 10040, 'https://beatz.com.br/?p=10367', 0, 'revision', '', 0), (10368, 25, '2024-03-05 16:56:46', '2024-03-05 19:56:46', '\nO Marketing Intelligence é aplicado ao marketing digital, com o apoio de ferramentas técnicas e dados integrados do B.I (business intelligence). Para melhorar os resultados, o Marketing Intelligence é o processo de geração de dados entre mercado, marca, concorrentes e comportamento do cliente online.
\n\n\n\nEsta estratégia é parte crucial dos projetos de business intelligence e tem como principais objetivos:
\n\n\n\nSendo assim, esta estratégia pode ajudar a empresa a entender melhor os dados gerados em cada operação. Isso estimula o processo de conversão digital e o marketing baseado em dados. Quer saber mais sobre Marketing Intelligence? Acompanhe a leitura até o final e saiba mais!
\n\n\n\nPor meio dele, os dados podem ser compilados e usados da melhor forma. Então, usam uma base de dados reais para criar operações mais eficazes. Dessa forma, é possível dar aos clientes, serviços e produtos da maneira que eles querem.
\n\n\n\nA inteligência de marketing tem sido muito usada por grandes multinacionais. Ela tem ganhado espaço para progresso e tem mostrado seu valor em empresas com os mais amplos ramos de mercado e escala. Afinal, quem não quer tomar ações mais consistentes e certas a cada dia?
\n\n\n\nMuitos avanços tecnológicos, afetaram métodos de trabalho e mentalidade. A mudança digital também afetou o mundo dos negócios e pode mudar os resultados.
\n\n\n\nPortanto, saiba mais sobre seus clientes e seus desejos, o mercado em que você atua, seus concorrentes e sua própria marca!
\n\n\n\nA metodologia de inteligência de marketing se baseia em alguns pilares:
\n\n\n\nUsamos a inteligência de marketing para organizar dados e entender a estrutura de relação. Por meio dessa análise, uma rede de clientes, fornecedores ou concorrentes pode ser feita. Por exemplo, uma empresa contrata vendedores para melhorar as vendas. Ele contém uma lista de nomes, mas essa estratégia não funciona.
\n\n\n\nO mais eficaz é a conexão que ele terá, e ela é obtida só através do tempo. A solução técnica de inteligência de marketing não se limita a isso, ela também pode integrar esses dados e construir relações fortes e duradouros.
\n\n\n\nO principal objetivo da inteligência de marketing é reduzir o risco com base em dados estratégicos. No entanto, para que as estratégias gerem insights precisos e cruciais para a tomada de decisões, as equipes de marketing e vendas devem trabalhar em harmonia com o seu plano estratégico.
\n\n\n\nDessa forma, obtêm-se:
\n\n\n\nO Marketing Intelligence pode ajudá-lo a entender as informações do mercado e as internas nos dados secundários. Como resultado, a empresa obtém relatórios fáceis de entender. Eles podem ser atualizados de tempos em tempos conforme preciso e destacam a necessidade de mudanças e melhorias.
\n\n\n\nSendo assim, contratar uma empresa da área, trará resultados de alto desempenho. Portanto, business intelligence é um processo complexo que requer conhecimento técnico, experiência e os meios certos.
\n\n\n\nFuncionários qualificados saberão como colocar os dados em prática na empresa. Além de terem a tecnologia necessária.
\n\n\n\nPortanto, após ter todo esse saber, usar a inteligência de marketing de uma empresa é uma forma de se manter à frente da concorrência, conectar e entender os clientes. Além disso, se preparar para os negócios cada vez mais segmentados, ajustados e em evolução do mercado de tecnologia.
\n\n\n\nSendo assim, se você ainda não usa o MI, busque exemplos de empresas que já usaram. Veja os parceiros certos e como eles podem ajudar seu tipo de negócio a melhorar as vendas. A inteligência de mercado trata de analisar dados, obter uma boa relação com os clientes e gerar conteúdo.
\n\n\n\nDessa forma, o mundo precisa cada vez mais de soluções tecnológicas para ter sucesso em seus negócios. Portanto, seja nas redes sociais ou nas vendas e no e-commerce, a tecnologia de hoje nos dá inteligência de mercado, que é um serviço crucial para otimizar qualquer projeto.
\n\n\n\nVocê quer usar a inteligência de marketing para melhorar os negócios da sua empresa? Então, visite o nosso site e veja todos os serviços da Beatz!
\n', 'Marketing Intelligence', '', 'inherit', 'closed', 'closed', '', '10050-revision-v1', '', '', '2024-03-05 16:56:46', '2024-03-05 19:56:46', '', 10050, 'https://beatz.com.br/?p=10368', 0, 'revision', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (10369, 25, '2024-03-05 16:57:59', '2024-03-05 19:57:59', '\nCom o monitoramento do e-commerce, você consegue analisar e entender problemas que envolvem taxas, como de rejeição, por exemplo. Com isso, os indicadores vão te ajudar a saber o que pode ser melhorado.
\n\n\n\nDessa forma, interpretar o comportamento de um cliente dentro de uma loja virtual é essencial. Afinal, empresas que ignoraram isso, vão ficar para trás, dentro do mundo do marketing digital.
\n\n\n\nAprender sobre seu público é importante para entender quais estratégias estão funcionando, e quais podem não funcionar. Portanto, é indispensável descobrir as tendências e comportamentos dos perfis dele.
\n\n\n\nAo monitorar as visitas no seu e-commerce, você consegue analisar e entender problemas que envolvem taxas, como de rejeição, por exemplo. Com isso, os indicadores vão te ajudar a saber o que pode ser melhorado.
\n\n\n\nÉ importante conseguir dados e informações, porém, você precisa aprender a entender eles da forma correta. Afinal, do que adianta ter tantos dados, sendo eles sem utilidade alguma?
\n\n\n\nÉ preciso acompanhar o monitoramento de e-commerce sempre que possível, mas apenas por métricas que sejam relevantes. Portanto, aqui vamos listar algumas que são mais populares:
\n\n\n\nEssa métrica mostra quantos usuários acessaram o site, porém, acabaram saindo sem interagir com algo. Dessa forma, provavelmente, o visitante errado está sendo atraído para seu e-commerce.
\n\n\n\nPortanto, para solucionar esse problema, você tem que estudar as personas do seu negócio, com o intuito de analisar as campanhas e otimizá-las para atingirem melhor o seu público.
\n\n\n\nA taxa de conversão é, possivelmente, a métrica mais essencial dentro do e-commerce. Eventualmente, essa métrica mostra a quantidade de visitantes que realizou alguma ação ou interação. Assim sendo, essa ação, dentro de uma loja online, pode ser a finalização de uma compra.
\n\n\n\nAo calcular a quantia de visitas em um e-commerce, você consegue entender o interesse do público pelo seu produto. Contudo, volume de visitas nem sempre condiz com volume de vendas, então, tome cuidado.
\n\n\n\nTudo dentro de um e-commerce tem custo, desde investimentos até uma compra realizada por um cliente. Portanto, entender esses custos é essencial para evitar prejuízos.
\n\n\n\nQuando sua empresa calcula o CAC, ela consegue saber sobre todo o investimento feito e estabelecer preços que evitem o prejuízo.
\n\n\n\nEssa métrica serve para calcular qual é a média de gastos por visitante na sua loja virtual. É importante analisar sempre essa métrica, afinal, é através dela que você vai saber se o seu planejamento de custos está correto.
\n\n\n\nAgora que você entendeu sobre as métricas essenciais, quer saber quais ferramentas são mais favoráveis?
\n\n\n\nIMAGEM AQUI
\n\n\n\nPara conseguir coletar todos esses dados, você precisará de certas ferramentas para monitoramento. Isto é, de que adianta saber que existem esses dados, e não saber como adquiri-los, certo?
\n\n\n\nO SEMrush é uma ferramenta que serve para analisar palavras-chave de um site, mostrando quais possuem melhor desempenho. Dessa forma, usamos ele dentro do monitoramento de e-commerce, examinando a performance de lojas virtuais nas buscas do Google.
\n\n\n\nAcima de tudo, o SEMrush libera um relatório, no qual você pode ver o posicionamento do seu site dentro do buscador do Google. Portanto, ele também indica o que precisa ser otimizado para subir o ranqueamento da página.
\n\n\n\nO Google Analytics permite a coleta de informações e dados sobre cada acesso e interação individual feitos em um site. Além disso, essa coleta pode ser realizada em tempo real, de forma gratuita.
\n\n\n\nAssim que você criar uma conta e um ID, o Google te permite analisar várias informações, como por exemplo:
\n\n\n\nSe você quer saber como configurar o Google Analytics, é só acessar esse link.
\n\n\n\nOutra ferramenta de análise e monitoramento é o Keyword Planner, e com ela, você conseguirá saber quais palavras-chave são mais adeptas para seu negócio. Dessa forma, o seu e-commerce precisa estar no topo dos resultados de busca.
\n\n\n\nPara que o seu site tenha conversões e vendas, ele precisa ser um dos primeiros a ser encontrado, certo? E você pode fazer uso dessa ferramenta para isso.
\n\n\n\nCom um cadastro no Adwords, isso se torna possível, já que existe uma integração entre os recursos.
\n\n\n\nNão é preciso usar todas essas ferramentas. Opte apenas por aquelas que vão examinar dados relevantes para o seu site. Acima de tudo, o importante é você estar sempre acompanhando os relatórios, tanto do seu negócio, quanto da concorrência.
\n\n\n\nCurtiu nosso artigo sobre o monitoramento de e-commerce? Tem muito mais conteúdo como esse em nosso site, é só acessar clicando aqui!
\n\n\n\nCaso fique interessado em saber mais, você pode entrar em contato com a gente.
\n', 'Monitoramento de E-commerce', 'Identifique e aplique técnicas baseado em dados!', 'inherit', 'closed', 'closed', '', '10044-revision-v1', '', '', '2024-03-05 16:57:59', '2024-03-05 19:57:59', '', 10044, 'https://beatz.com.br/?p=10369', 0, 'revision', '', 0), (10370, 25, '2024-03-05 16:58:47', '2024-03-05 19:58:47', '\nHoje, a produção de vídeos são responsáveis por uma grande fatia do tráfego na Internet. Acontece que, o segundo maior mecanismo de busca da Internet é o YouTube.
\n\n\n\nDe acordo com uma pesquisa feita pela Hubspot, 83% dos profissionais de marketing disseram que as estratégias de vídeo podem aumentar significativamente o ROI (retorno sobre o investimento).
\n\n\n\nPortanto, os vídeos podem construir uma marca e servir como referência para ajudá-la a vender mais.
\n\n\n\nInstitucionais: vídeos com foco na divulgação de sua marca e produtos;
\n\n\n\nTestemunho: com o objetivo de recomendar satisfação com o produto ou serviço;
\n\n\n\nCursos: cursos online ou vídeos de treinamento interno;
\n\n\n\nConteúdo: para que seus clientes e leads possam sempre aprender mais sobre sua empresa.
\n\n\n\nIMAGEM AQUI
\n\n\n\nEsses vídeos têm uma técnica poderosa e muito eficaz em termos de persuasão: contar histórias. Portanto, use-o para contar uma bela história por meio de imagens, personagens, dublagem e trilha sonora, o que produz um reconhecimento mais profundo do que palavras. A conversão não é feita sozinho.
\n\n\n\nDessa forma, é muito importante prestar atenção à narrativa do conteúdo. Por exemplo, os vídeos animados oferecem muitas possibilidades para a criatividade e atraem a atenção dos usuários. Dessa forma, tudo depende da sua imaginação.
\n\n\n\nA conversão depende da capacidade de persuasão, que é uma habilidade essencial para qualquer ação de marketing e vendas certo? Não é difícil imaginar como será o desempenho do vídeo a esse respeito.
\n\n\n\nO marketing de vídeo trouxe um grande retorno sobre o investimento para a empresa. Dessa forma, mais de 80% das empresas afirmam que os vídeos podem gerar um bom retorno do investimento.
\n\n\n\nOu seja, todo o conteúdo terá uma função na produção do vídeos. Se a sua mensagem for entregue de forma clara e criativa, o resultado virá.
\n\n\n\nA experiência da Beatz permite que você crie o conteúdo certo, no formato certo, para a plataforma certa. Dessa forma, os resultados serão melhores e sua marca poderá aproveitar os benefícios do conteúdo de vídeo.
\n\n\n\nPor exemplo, os vídeos são considerados mais úteis do que o texto do blog. Por serem mais dinâmicos e visualmente atraentes, eles podem manter o público por mais tempo. Portanto, se torna mais fácil marcar a memória do espectador.
\n\n\n\nAlém disso, canais como o YouTube podem às vezes gerar receita de publicidade, gerando assim, outra fonte de receita.
\n\n\n\nQuer criar vídeos de conteúdo para aprimorar a estratégia de marketing da sua empresa? Entre em contato com a Beatz, e saiba mais sobre os nossos serviços!
\n', 'Produção de vídeo', 'Capte imagens e ele a visão da sua marca!', 'inherit', 'closed', 'closed', '', '10042-revision-v1', '', '', '2024-03-05 16:58:47', '2024-03-05 19:58:47', '', 10042, 'https://beatz.com.br/?p=10370', 0, 'revision', '', 0), (10371, 25, '2024-03-05 17:00:12', '2024-03-05 20:00:12', '\nA busca por um produto, serviço ou marca é muito mais específica, quando há o uso do Google Adwords. Isso porque, essa ferramenta deixa os anúncios ainda mais precisos, a partir das palavras-chave, por exemplo.
\n\n\n\nComo nós já sabemos, o Google é o mecanismo de busca mais usado no mundo. E para facilitar a divulgação, o Google Ads está em uma posição estratégica nos resultados de pesquisa. Os anúncios são personalizados, o que significa que sua exibição é feita com base nos interesses de pesquisa do usuário.
\n\n\n\nO Google Ads, chamado de Google Adwords até o ano de 2018, fornece métricas precisas e cobertura excelente. Portanto, ele tem muitos benefícios. Continue a leitura e veja todas as vantagens de anunciar com o Google Ads!
\n\n\n\nA partir do momento em que você faz login no Google Adwords ou ads, você conhece a variedade de ferramentas que ele oferece. Entre elas, por exemplo, é a possibilidade de controlar o orçamento de campanha, a forma de cobrança dos anúncios , entre outros itens. Dentre as opções, estão o controle por clique (CPC), por visualizações (CPM) ou por resultados dos anúncios (CPA).
\n\n\n\nPortanto, você será capaz de criar anúncios de texto, vídeo, imagem ou aplicativo, a fim de gerar ou aumentar receita para sua marca, através dos links patrocinados.
\n\n\n\nEsta é uma função básica! Isso significa que ela não depende do público-alvo.
\n\n\n\nIsso porque, cada público tem um canal que produz mais resultados. Sendo assim, outro benefício importante é a capacidade de escolher se o seu anúncio procurará leads por praça, como: sua região, estado ou país.
\n\n\n\nAlém disso, com essa ferramenta, você pode rastrear métricas como:
\n\n\n\nCom isso, você pode saber quantas pessoas viram seu anúncio e pesquisar a imagem dos clientes mais relevantes para sua campanha.
\n\n\n\nAssim, você pode conhecer melhor o perfil do seu público e pensar em desenvolver as campanhas ajustadas especificamente, para ele.
\n\n\n\nAqui, você pode testar o que funciona ou o que não funciona. Desta forma, você poderá fazer alterações em suas campanhas e monitorar se elas produzem realmente resultados.
\n\n\n\nSendo assim, sempre que preciso, você pode ajustar seu orçamento e encerrar sua campanha sem pagar nada. Além disso, existem outras vantagens, como:
\n\n\n\nIMAGEM AQUI
\n\n\n\nComo citamos acima, as campanhas podem ser programadas com base no Custo Por Clique (CPC). Isso possibilita que a cobrança seja feita apenas quando houver cliques nos seus anúncios.
\n\n\n\nOu seja, essa ferramenta facilita a você, colocar um limite de gastos no seu anúncio. Além disso, você pode limitar o orçamento diário ou mensal da campanha, por exemplo. Com isso, fica mais fácil de fazer o controle de orçamento disponível para sua campanha.
\n\n\n\nMas, não é só essa ferramenta que facilita tal questão. O COM é uma outra opção, para fazer esse controle. Com ele, a cobrança do anúncio é feita a cada mil impressões.
\n\n\n\nOu seja, você só será cobrado após seu anúncio ser exposto mil vezes, nas páginas do Google. Se a pessoa clicar nele, entrar no seu site e não comprar, por exemplo, você não será cobrado.
\n\n\n\nPor isso, é importante contar com uma equipe especialista, para identificar qual é a melhor opção, para atingir os resultados esperados para a sua empresa.
\n\n\n\nAqui na Beatz, seguimos as etapas abaixo para criar uma campanha:
\n\n\n\nO Google Ads é a plataforma de publicidade do Google. Em outras palavras, você pode anunciar aqui por uma taxa no maior mecanismo de pesquisa da Internet.
\n\n\n\nO Google está associado à inovação, conhecimento e tecnologia, e isso de fato ocorre. Portanto, através do Google Ads, podemos obter resultados eficazes de forma prática e veloz.
\n\n\n\nSendo assim, ao posicionar os anúncios de forma precisa e inteligente, o Google ads permite que você tenha um excelente ROI (retorno sobre o investimento) e conquiste ótimos resultados.
\n\n\n\nCom isso, o investimento na plataforma vai gerar o retorno tão esperado. Por exemplo:
\n\n\n\nNo entanto, esses anúncios devem ser feitos e programados por especialistas em áreas relacionadas.
\n\n\n\nEntão, entre em contato com a gente e comece a trabalhar com essa ferramenta!
\n', 'Google Ads ou Google Adwords', 'Saiba como funciona esse mecanismo e domine a ferramenta! ', 'inherit', 'closed', 'closed', '', '10069-revision-v1', '', '', '2024-03-05 17:00:12', '2024-03-05 20:00:12', '', 10069, 'https://beatz.com.br/?p=10371', 0, 'revision', '', 0), (10372, 25, '2024-03-05 17:00:47', '2024-03-05 20:00:47', '\nPelo menos 1/3 de todos os compradores técnicos B2B costumam navegar em até quatro páginas de pesquisa do Google durante a sua jornada de compra. E mais: a maioria dos compradores de tecnologia confiam, não apenas em vendedores para fazer compras, mas, também, para encontrar novas soluções e canais online.
\n\n\n\nCombine o seu conhecimento com a nossa experiência para criar uma estratégia que gere mais conversões para o seu negócio.
\n\n\n\nUma dúvida de muitos que estão começando a entender o Inbound Marketing é: será que vale a pena investir nele? Pensando nisso, vamos te mostrar alguns motivos e benefícios que essa estratégia pode oferecer à sua empresa.
Se você está procurando por um fortalecimento de marca e aumento de vendas, essa estratégia é a mais recomendada. No Inbound Marketing o público curte, comenta, compartilha e engaja bastante com seus conteúdos.
Confira a seguir, como funciona o nosso processo de Inbound Marketing B2B
\n\n\n\nO nosso trabalho se realiza com um completo planejamento estratégico, incluindo a identificação da sua persona, análise dos concorrentes e demais aspectos relevantes, além de perfis de leads a serem usados para construir campanhas orgânicas ou pagas.
\n\n\n\nEm nosso planejamento, além das personas, incluímos um mapeamento completo do seu mercado, posicionamento e concorrência (benchmarking).
\n\n\n\nCom uma ampla visão do mercado, realizamos a auditoria do seu atual conteúdo, SEO e, também estruturamos as principais palavras-chave que utilizaremos para atingir todos os seus objetivos de negócio.
\n\n\n\nPara ter uma melhor organização e distribuição de assets digitais, nós dividimos todo o trabalho tático em campanhas. Elas vão envolver o conteúdo orgânico e mídia paga, o que também inclui o e-mail marketing.
\n\n\n\nCom uma ampla visão do mercado, realizamos a auditoria do seu atual conteúdo, SEO e, também estruturamos as principais palavras-chave que utilizaremos para atingir todos os seus objetivos de negócio.
\n\n\n\nApós essas etapas, o seu Inbound Marketing B2B começa a ser operado pela nossa equipe especializada, trazendo os melhores resultados para a sua empresa!
E você, está esperando o que para alavancar o seu negócio agora mesmo com a Beatz Digital?
Entre em nosso site e faça contato com a gente!
\n', 'Inbound marketing para empresas B2B', '', 'inherit', 'closed', 'closed', '', '10062-revision-v1', '', '', '2024-03-05 17:00:47', '2024-03-05 20:00:47', '', 10062, 'https://beatz.com.br/?p=10372', 0, 'revision', '', 0), (10373, 25, '2024-03-05 17:01:32', '2024-03-05 20:01:32', '\nO teste A/B é uma prática comum dentro do marketing digital e UX onde o objetivo é comparar as duas versões de uma campanha e otimizar suas estratégias. Porém, existem ferramentas especificas para coletar amostras significativas.
\n\n\n\nGoogle ADS, e-mail marketing e páginas de destinos de sites, especialmente quando é necessário otimizar indicadores importantes. Por isso, atitudes como essas são essências para um resultado mais assertivo.
\n\n\n\nDentre eles, é possível avaliar o desempenho de elementos como botões, corres, títulos e layouts. Mas fique tranquilo, durante esse artigo vamos explicar como cada processo funciona.
\n\n\n\nA regra básica é de ue o teste A/B compara duas versões de conteúdo, determinando qual delas alcança o melhor resultado em métricas especificas. Ou seja, revelamos não apenas o que funciona, mas o que tem sinergia com a audiência.
\n\n\n\nCada movimento ou item escolhido influencia na ação que moldam o comportamento do consumidor. Aprimore os detalhes e alguns elementos tornam-se fundamentais como por exemplo:
\n\n\n\nAparência do botão: cor, forma e texto desempenham importantes na usabilidade e atratividade.
\n\n\n\nAgrupamento de informações: a estrutura desses dados pode influenciar na navegabilidade do usuário.
\n\n\n\nCores de layout: a paleta de cores influência na percepção e na experiência de um usuário.
\n\n\n\nIdentificar o que mais ressoa na personalidade da marca por meio dos testes A/B permite uma ação mais assertiva com o público. Portanto, trate-a como ferramenta para aperfeiçoar, refinar e oferecer o melhor para o seu público.
\n\n\n\nAntes de realizar um teste A/B indicamos que você conheça sua base inicial e envolve a análise profunda das métricas existentes como os padrões de desempenho para a criação de algo sólido.
\n\n\n\nPara isso, é necessário direcionar seus esforços ao realizar os testes. Quer aumentar as conversões ou melhorar as taxas de cliques? Se questionar é fundamental para começar a seguir uma direção. Cada hipótese é uma aposta na direção certa.
\n\n\n\nContudo, assim como a música é necessário definir a direção da sinfonia. Estabelecer metas reais te ajudam a entender para que direção você está caminhando, mesmo que seja em passos pequenos. Afinal, ninguém começa grande, não é mesmo?
\n\n\n\nCom metas definidas e hipóteses prontas está na hora de criar e executar. Então, cada peça torna-se importante. Por isso, escolha cuidadosamente elementos como cores, textos e lance para o seu público.
\n\n\n\nNo final, faça a análise dos resultados para entender o impacto de cada variante. Qual delas ressoou mais? Se o desafio é aumentar visitas, cliques ou conversões o teste A/B é a resposta.
\n\n\n\nQual atingir mais metas estabelecidas? Ao transformar dados em melodia, conduzimos uma sinfonia que não ressoa apenas em números, mas em seus usuários.
\n\n\n\nFalamos bastante sobre o teste A/B, existe o teste A/B/N onde “N” representa o desconhecido. Ele inclui mais de duas variações, torna-se fundamental para as otimizações.
\n\n\n\nSe você chegou até aqui, provavelmente já entendeu que o teste A/B é adequado sempre que um aprimoramento é adequado. Sendo assim, ao enfrentar desafios em campanhas que estão rodando, ele oferece uma abordagem mais flexível.
\n\n\n\nInclusive, antes de qualquer lançamento ele pode ser uma estratégia preventiva, garantindo que a sua escolha primária seja mais assertiva.
\n\n\n\nBaseado em dados reais, o teste A/B oferece insights concretos, eliminando suposições e direcionando decisões com precisão. Ao identificar o desempenho de variantes é possível otimizar seus esforços de maneira assertiva.
\n\n\n\nAo adotar esse método como uma atividade constante, transforme desafios em oportunidades para guiar suas estratégias no mundo digital. Descubra como o teste A/B pode impulsionar o seu sucesso clicando aqui.
\n\n\n\nSe você busca não apenas resultados, mas excelência em cada estratégia digital, nossa agência é a chave para transformar os seus objetivos em conquistas polpáveis. Afinal, nós queremos elevar sua presença on-line.
\n\n\n\nContamos com uma equipe de especialistas em marketing digital, combinando conhecimento sólido com criatividade, oferecendo soluções de acordo com a sua atual necessidade.
\n\n\n\nNão prometemos apenas, nós entregamos. Cada campanha é acompanhada de métricas realistas, fornecendo uma visão clara do impacto. Portanto, não perca tempo e entre em contato conosco agora mesmo!
\n\n\n\nIMAGEM AQUI
\n\n\n\nAo escolher nossos serviços, você está se posicionando como uma marca que entende o que quer e por não estar ao lado dos melhores especialistas do mercado? É o seu momento!
\n\n\n\nCaso ainda esteja dúvida, não deixe de conferir os nossos conteúdos e aproveite para conhecer as nossas cases de sucesso. Veja o que os nossos clientes estão comentando e entenda como está sendo a experiência deles. estão falando da Beatz.
\n', 'Testes A/B: uma estratégia sob medida!', 'Entenda como funcione as métricas e aplique-as!', 'inherit', 'closed', 'closed', '', '10029-revision-v1', '', '', '2024-03-05 17:01:32', '2024-03-05 20:01:32', '', 10029, 'https://beatz.com.br/?p=10373', 0, 'revision', '', 0), (10374, 25, '2024-03-05 17:02:35', '2024-03-05 20:02:35', '\nMais do que apenas desenvolver soluções, sua empresa deve vendê-las. Ter uma estratégia de marketing para empresas de TI é fundamental para alcançar excelentes resultados, contando com o parceiro ideal ao seu lado.
\n\n\n\nAcreditamos que as pessoas e marcas podem interagir de forma diferente, por isso, criamos movimento e impactamos positivamente em todos os lugares que passamos.
\n\n\n\nAlém disso, através de conteúdos relevantes e com campanhas assertivas, qualificamos e geramos os leads necessários para movimentar a sua empresa.
\n\n\n\nAnálise e pesquisa do mercado, tendências e concorrentes. Desse modo, nós termos uma noção do caminho que vamos percorrer antes mesmo de começar.
\n\n\n\nTodo cuidado com o seu branding, ou seja, os pontos que a marca tem de contato com seus clientes.
Realizamos isso através de processos cocriativos, a fim de comunicar a marca de dentro para fora, realizando o marketing para empresas de TI.
Organizando o seu negócio e alinhando a comunicação para conquistar resultados que realmente importam. Assim, planejamos todas as ações e campanhas da sua empresa.
\n\n\n\nNos dias de hoje, os principais canais de comunicação com o cliente são as mídias digitais.
Mas, desde que sejam bem trabalhados, por profissionais de qualidade. E, é isso que fazemos aqui na Beatz Digital.
Os canais de conteúdo têm especificações e exigem estratégias diferentes, para que seus conteúdos
sejam direcionados ao seu público-alvo.
Saiba o que é importante analisar, e quais números precisam ser considerados para garantir campanhas eficazes. Ou seja, sem essa análise, nada faz sentido.
\n\n\n\nO e-mail reduz a curva de aprendizado normal e longa do marketing para empresas de TI. Os resultados são visíveis diante de seus olhos em pouco tempo.
\n\n\n\nAo fazer parceria com a Beatz Digital, sua empresa contrata não só uma pessoa, mas, uma equipe de especialistas em diferentes áreas do Marketing (conteúdo, planejamento, design, redação, digital).
\n\n\n\n
Nossa equipe produz tudo que não é feito internamente, caso o seu negócio já tenha um setor de marketing. Ou seja, sua empresa ampliará seu marketing com a ajuda de profissionais capacitados para isso.
Ao contratar a consultoria especializada em Marketing de Conteúdo e Inbound Marketing. Por isso, o seu negócio contará com profissionais experientes em marketing para empresas de TI.
\n\n\n\nPortanto, ao juntar-se com a Beatz Digital, seu negócio terá uma equipe de especialistas ao seu dispor, com amplo conhecimento no
mercado de TI.
Se você precisar alterar seu site ou loja online, conte com a ajuda da Beatz! Nós podemos auxiliá-lo com a migração do SEO e evitar contratempos em seu posicionamento no Google!
\n\n\n\nSe você fizer essas mudanças sem uma agência de SEO ou suporte especializado, poderá reduzir significativamente o tráfego orgânico.
\n\n\n\nO que realmente acontece é que o Google possui alguns endereços de primeira linha. Assim, se você fizer essa alteração sem um link de redirecionamento, o Google vai acabar deixando seu site sem uma “localização” certa.
\n\n\n\nPortanto, se você precisar alterar seu site ou loja online, conte com a ajuda da Beatz! Nós podemos ajudá-lo com a migração do SEO e evitar contratempos em seu posicionamento no Google!
\n\n\n\nAlterando a plataforma para melhorar o desempenho e migrando SEO com especialistas, você pode manter os resultados obtidos até agora. O Google usa algoritmos para definir a classificação das páginas, e um dos fatores importantes para bons resultados é a vida útil da página.
\n\n\n\nDessa forma, depois que a migração de SEO for concluída, o antigo ainda será válido além dos novos bons resultados.
\n\n\n\nIMAGEM AQUI
\n\n\n\nEsta é a etapa de planejamento de todo o processo para que seu site não perca tráfego devido às mudanças de plataforma a serem feitas. Portanto, deve-se preparar a estratégia de SEO para a nova página.
\n\n\n\nE, sendo assim, a estratégia de SEO para a página antiga deve ser rastreada e redirecionada para que o novo site tenha feito as correções necessárias.
\n\n\n\nAlém disso, é fundamental alinhar o trabalho da equipe de arquitetura e design da informação. Portanto, este também é o momento de verificar se todos os requisitos de SEO estão sendo colocados em prática. Veja as principais operações nesta fase:
\n\n\n\nÉ hora de realizar todas as tarefas para fazer a migração da plataforma corretamente.
\n\n\n\nIsso ocorre porque, se algo não funcionar, levará a erros, classificações mais baixas e tráfego reduzido.
\n\n\n\nVeja as principais operações deste processo:
\n\n\n\nDepois de realizar a migração da plataforma, é hora de monitorar a linha de base. Portanto, o desempenho pode ser analisado e as comparações podem ser estabelecidas entre os sites antigos e novos.
\n\n\n\nDessa forma, diagnosticar com antecedência os pontos que precisam de melhorias no novo site é essencial. Com isso, será possível tomar ações corretivas rapidamente e garantir o bom desempenho da página.
\n\n\n\nSendo assim, para obter essa comparação de mercado, é necessário:
\n\n\n\nEsta é a principal estratégia para a geração orgânica de tráfego. Assim, você pode construir um site, blog ou página de comércio eletrônico da perspectiva que o Google entende como uma boa página.
\n\n\n\nDessa forma, os profissionais podem projetar uma estrutura e escrever conteúdo de maneira técnica. E assim, as páginas relevantes poderão ter uma boa classificação e aparecer na página inicial do Google.
\n\n\n\nE então, gostou do tema desse post? Lembre-se, estar por dentro do mundo de marketing é bom para a sua empresa, e pode trazer vantagens para ela!
\n\n\n\nCaso tenha vontade de ler mais sobre assuntos como esse, o nosso site está cheio de outros posts também. Para checar, é só clicar aqui!
\n', 'Migração de SEO', 'Explore a estrutura do seu site e melhore a classificação!', 'inherit', 'closed', 'closed', '', '10046-revision-v1', '', '', '2024-03-05 17:03:10', '2024-03-05 20:03:10', '', 10046, 'https://beatz.com.br/?p=10375', 0, 'revision', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (10376, 25, '2024-03-05 17:04:44', '2024-03-05 20:04:44', '\nProduzimos vários materiais, desde a criação de conteúdo para mídias digitais até sites WordPress, páginas de destino, infográficos, e-books, materiais gráficos, materiais ricos, catálogos etc.
\n\n\n\nOu seja, estamos prontos para atender as suas necessidades de comunicação e atingir seus objetivos!
\n\n\n\nConheça alguns serviços de criação e desenvolvimento:
\n\n\n\nExistem muitas diferenças entre o marketing digital e o marketing tradicional. Porém, entre todas elas, uma se destaca: a participação com os consumidores.
\n\n\n\nIsso porque, no marketing digital, o método costuma ser mais sutil. Por outro lado, os hábitos tradicionais de marketing são destrutivos. Por exemplo, em comerciais de rádio e televisão, sempre vemos o fenômeno de comerciais que interrompem programas.
\n\n\n\nA criação de conteúdo para mídias digitais no marketing digital visa atrair consumidores, estabelecer contato com eles e fazer com que percorram uma série de etapas até o momento da compra.
\n\n\n\nO marketing de conteúdo é a estratégia básica do marketing digital e está relacionado à criação de conteúdo. Seus objetivos podem ser muitos, como construir autoridade de marca ou estabelecer posições.
\n\n\n\nPortanto, é interessante saber que nem sempre o marketing de conteúdo se refere aos produtos ou serviços que a empresa vende.
\n\n\n\nEm certas etapas desse processo, o foco é tirar dúvidas e informar o consumidor antes de propor uma solução. Dessa forma, os consumidores podem seguir um caminho natural, acessar conteúdos e trocar informações valiosas atrás de conhecimento.
\n\n\n\nSe você já tem um blog ou está pensando na criação de conteúdo para mídias digitais da empresa, é importante seguir estas dicas:
\n\n\n\nPara achar a frequência ideal para sua empresa, considere escala e concorrência. Portanto, outro ponto importante é manter os padrões e calendários de trabalho.
\n\n\n\nIsso ajuda a trazer os visitantes de volta ao seu site. Assim, se você adicionar essas recompensas a uma nova visita diária, verá que vale a pena manter essa regularidade. Pois, o mais importante é ser constante.
\n\n\n\nSeja com postagens diárias, semanais ou quinzenais, recomenda-se manter esta frequência. Dessa forma, seu público saberá como funciona o blog da empresa e vai perceber que tudo é feito de forma organizada.
\n\n\n\n*INSIRA AQUI A IMAGEM DE MEIO*
\n\n\n\nPara implementar com sucesso uma estratégia de marketing de conteúdo, os tópicos abordados no blog não podem ser aleatórios. Um dos segredos de um blog de sucesso é não evitar o tema central.
\n\n\n\nPreveja quantas postagens gerar para o seu blog a cada mês ou semana, sem torná-lo repetitivo ou descontrolado.
\n\n\n\nPor exemplo, se o seu blog for de um campo muito específico, pode ser difícil encontrar tópicos do dia a dia. Portanto, também considere pesquisar sobre o que deseja escrever no Google.
\n\n\n\nDepois de planejar o tema e determinar a frequência de postagem, é muito importante seguir os padrões de SEO. Dessa forma, sua publicação ocupará uma posição favorável nos resultados de pesquisa do Google.
\n\n\n\nDefina palavras-chave para seguir as postagens e siga algumas técnicas de otimização de SEO.
\n\n\n\nOutro fator muito importante em um conteúdo bem escrito é a estrutura. É preciso ter em mente que ler na Internet é diferente de ler livros, revistas ou jornais.
\n\n\n\nExistem muitas distrações na Internet, então, se o texto não for atraente, o usuário pode perder a atenção. Por exemplo, um bloco de texto muito grande, sem descanso para os olhos, geralmente deixa os usuários desconfortáveis.
\n\n\n\nSendo assim, sempre que possível, você pode adicionar legendas, listas, marcadores, negrito, itálico, imagens, infográficos, vídeos etc, ao seu blog. Além de ser uma boa forma de melhorar a experiência do usuário, esse também é um hábito valorizado pelo Google.
\n\n\n\nPortanto, é importante ter em mente que o conteúdo é essencial no desenvolvimento de uma estratégia de marketing digital.
\n\n\n\nE então, gostou do tema desse post? Lembre-se que, estar por dentro do mundo de marketing é bom para a sua empresa, e pode trazer vantagens para ela!
\n\n\n\nCaso tenha vontade de ler mais sobre assuntos como esse, o nosso site está cheio de outros posts também. Para checar, é só clicar aqui!
\n', 'Criação de conteúdo para mídias digitais', 'Tudo isso, é a base para estabelecer uma estratégia consistente de marketing digital.', 'inherit', 'closed', 'closed', '', '10076-revision-v1', '', '', '2024-03-05 17:04:44', '2024-03-05 20:04:44', '', 10076, 'https://beatz.com.br/?p=10376', 0, 'revision', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (10377, 25, '2024-03-05 17:07:28', '2024-03-05 20:07:28', '\nMarketing Digital para empresas, é uma forma de promover uma marca em ambiente on-line. Essas estratégias permitem que as empresas usem uma série de processos com ferramentas digitais, para fornecer produtos e serviços mais adequados aos seus clientes.
\n\n\n\nPensando nisso, preparamos uma matéria para você saber tudo sobre esse conceito. Então, acompanhe a leitura e confira!
\n\n\n\nO Marketing Digital para empresas surgiu na década de 1960, mas ele passou a ser mais conhecido na década de 1990. Nessa época, as pessoas já tinham mais acesso à internet, seja no trabalho ou em casa.
\n\n\n\nCom isso, começaram a surgir lojas, leilões, e outras formas de comércio on-line. Assim, as empresas notaram uma nova oportunidade de vender seus produtos.
\n\n\n\nA partir daí, vieram as redes sociais e novos meios de divulgação das marcas. Sendo assim, as empresas estudam cada vez mais esse mercado e como trabalhar com ele.
\n\n\n\nO Marketing Digital, é uma forma de promover uma marca em um ambiente on-line. Essas estratégias permitem que as empresas usem uma série de processos com ferramentas digitais, para fornecer produtos e serviços aos seus clientes.
\n\n\n\nPelo fato de muitas pessoas estarem conectadas à internet, os empresários buscam, cada vez mais, se comunicarem através das mídias sociais. Muitas têm o foco principal na venda de seus serviços ou produtos. Mas também, no fortalecimento e reconhecimento de sua marca.
\n\n\n\nO Marketing Digital para empresas usa bastante as mídias sociais em seu funcionamento. Além disso, faz o uso de métricas e dados para realizar um planejamento estratégico.
\n\n\n\nA partir desse planejamento, você saberá qual é o meio e como realizá-lo da melhor maneira para atingir seus objetivos.
\n\n\n\nSe você busca por mais oportunidades de negócios e vendas, essa é a opção correta. Pequenas e grandes empresas, empreendimentos recentes ou antigos, seja qual for seu negócio, o Marketing Digital certamente te ajudará.
\n\n\n\nListamos abaixo, alguns tópicos em que você terá:
\n\n\n\nComo qualquer coisa em nossas vidas, temos que ter um planejamento. É preciso estudar alguns pontos na hora de montar a sua campanha.
\n\n\n\nEntão, continue a leitura e veja quais são:
\n\n\n\nPrimeiramente, você precisa definir a persona do seu negócio.
\n\n\n\nPersona é um personagem fictício, criado a partir de características e dados de clientes reais, que tem o intuito de representar um consumidor que seria ideal para um negócio ou empresa. Assim, esses dados e características abrangem o comportamento, história, desafios, dados demográficos e objetivos desse tal cliente ideal.
\n\n\n\nExistem alguns motivos para existirem recursos de criação de personas, e alguns deles são:
\n\n\n\nEm resumo, o público-alvo pode ser definido como sendo uma parte da sociedade, onde estão focados seus esforços para vender um produto ou serviço. É mais abrangente e geral, com características em comum, mas não entrando em muitos detalhes.
\n\n\n\nJá a persona, é como nós falamos, uma representação mais específica, detalhada e personalizada do cliente ideal para o seu negócio. Aqui, traça-se um perfil mais complexo, definindo então, uma identidade.
\n\n\n\nVamos te dar exemplos de cada um:
\n\n\n\nContudo, lembre-se que você não precisa escolher entre uma estratégia ou outra. O uso de ambas no seu planejamento pode trazer mais resultados, pois uma estratégia não substitui a outra!
\n\n\n\nO processo de criação de persona tem que ser feito com calma, analisando resultados de pesquisas, estudando seu público e detalhando o perfil de acordo com as informações.
\n\n\n\nAssim que sua equipe estiver conectada com a sua persona, ela está pronta para ser posta à prova auxiliando na otimização da comunicação. Agora, vocês podem começar a planejar estratégias relacionadas à jornada de compra do cliente.
\n\n\n\nUtilize o perfil da persona para criar conteúdo que seja relevante e atraia a atenção de possíveis consumidores. Caso queira melhorar ainda mais, sua empresa pode ir atrás de uma automação de marketing digital.
\n\n\n\nO benchmarking é uma prática que está presente em muitos negócios de sucesso, e ele visa monitorar e analisar a concorrência. Com isso, uma empresa consegue comparar o seu desempenho, com base no de outras.
\n\n\n\nSupondo que você é dono de uma mercearia, e o movimento está baixo nesses últimos meses, acarretando problemas financeiros e resultados ruins. Mas, acaba descobrindo que em um local próximo, uma nova mercearia surgiu, e está movimentada e bem-sucedida.
Se você decide estudar os processos e performances desse lugar com o intuito de entender o porquê dele estar conseguindo bons resultados, tecnicamente está fazendo benchmarking.
\n\n\n\nOu seja, avaliar e estudar a concorrência são métodos presentes nessa técnica. Por isso, se questione sempre sobre o que você pode estar fazendo e como estão seus resultados.
\n\n\n\nTer um feedback sobre o que funciona é fundamental, pois ajuda na hora de tomar decisões em relação ao seu negócio. Então, esteja sempre monitorando o mercado.
\n\n\n\nPodemos dizer que as palavras-chave servem como ferramenta para uma pesquisa. Elas são o que, e como alguém escreve a sua pergunta ou problema em um buscador.
\n\n\n\nNós as definimos, como algo próximo a um instrumento de busca, e devem ser usadas como forma de direcionar a criação de sites. Sendo assim, através delas, você estará dizendo a um buscador: “Ei, essa minha página está falando sobre determinado assunto!”
Ou seja, são elas que guiarão um usuário até determinada página ou site. Apresentando, assim, uma possível solução para tal problema. E não se esqueça: o certo é palavras-chave, e não palavras-chaves.
\n\n\n\nO mercado, hoje, depende delas, pois a partir das palavras-chave, que empresas conseguem traçar um caminho para atrair possíveis clientes.
\n\n\n\nO canal representa o formato que vai mostrar sua empresa ao público. Portanto, esses canais são tradicionais ou digitais, com atributos, formatos e frequência específicos. O resultado está ligado à aquisição e manutenção do cliente. Social, e-mail, pesquisa orgânica, conteúdo com autoridades do setor, sites e mídia paga, são alguns desses exemplos.
\n\n\n\nVocê deve estudar qual canal dá mais resultado para seu o conteúdo e investir mais no mesmo.
\n\n\n\nDefinir objetivos de marketing digital para empresas é fundamental, caso esteja querendo ter sucesso no seu segmento. Conforme o tempo passa, o mercado está ficando cada vez mais competitivo. Surgem mais concorrentes e isso pode saturar o público.
\n\n\n\nDessa forma, a importância de definir os objetivos de marketing é enorme, pois, assim, a sua empresa tem um rumo para seguir. Contudo, mesmo estando em segmentos parecidos, nem sempre faça o que seus concorrentes estão fazendo.
Os objetivos da sua empresa precisam estar relacionados aos resultados do seu negócio. Contudo, essas metas podem ser diferentes para empresas do mesmo segmento, mas que estão em “níveis” diferentes.
\n\n\n\nPor exemplo, uma empresa de pequeno porte, muitas vezes tem o objetivo de se apresentar no mercado, educando seu público e tentando se estabilizar. Já uma empresa grande, pode ter como meta aumentar o seu número de vendas e a fidelização de clientes.
\n\n\n\nSendo assim, os objetivos podem variar de acordo com cada negócio.
\n\n\n\nINSERIR IMAGEM
\n\n\n\nDentro do Marketing Digital, existem estratégias que são usadas para atingir seu objetivo da melhor maneira possível.
\n\n\n\nPor isso, é importante ter suas metas e objetivos bem definidos para saber qual delas usar.
\n\n\n\nConfira abaixo, as estratégias mais usadas nesse meio:
\n\n\n\nInbound Marketing, ou Marketing de Atração, é uma estratégia do Marketing Digital para empresas que focam em atrair e converter clientes. Contudo, o marketing sempre se baseou em interrupções. As empresas tiravam a atenção das pessoas para mostrar como seus produtos poderiam ser vantajosos para consumo.
\n\n\n\nEntretanto, a transformação digital e as mudanças radicais na conduta do consumidor, mudaram o conceito comum da publicidade. Sendo assim, o cliente é atraído pela empresa. Seus principais pilares são:
\n\n\n\nVeja os benefícios e as vantagens que estratégias de Inbound Marketing podem trazer para o seu negócio:
\n\n\n\nAntes da Internet se tornar popular, a publicidade era feita de forma intermitente. Em outras palavras, eles apareciam somente no meio de programas, como em comerciais de rádio e televisão. Mas, o marketing de conteúdo possui outra proposta.
\n\n\n\nEssa estratégia foca em criar conteúdo relevante e apelativo para o público, sem interromper o que eles estão fazendo. Ou seja, um material para “consumir” de maneira mais natural.
\n\n\n\nDessa forma, curiosidades, guias, vídeos, textos e materiais diversos também podem ser fornecidos a quem tiver interesse. Sendo assim, os relacionamentos começam a ser construídos de forma mais natural.
\n\n\n\nGerar conteúdo relevante é a melhor maneira de colocar seu site na página inicial do Google. Portanto, será um local onde o público poderá encontrá-lo facilmente.
\n\n\n\nA produção de conteúdo pode ajudar mais pessoas a conhecerem sua marca e, assim, entender os produtos e serviços que sua empresa oferece. E isso faz com que o público seja impactado de forma mais eficiente, e em maior escala também.
\n\n\n\nO reconhecimento da marca aumenta o número de pessoas que entendem e reconhecem positivamente sua marca. Enquanto o engajamento tenta construir relacionamentos próximos e contínuos com públicos mais seletivos.
\n\n\n\nAssim, ao produzir conteúdo de alta qualidade, você pode aumentar a interação das pessoas com sua marca, criando confiança e vínculo.
\n\n\n\nMuitas vezes, seu público-alvo não entende tudo sobre o mercado em que atua. Portanto, neste caso, produza conteúdo que responda às perguntas dos clientes e ensine-lhes tudo o que precisam para entender a decisão de compra. Ainda mais se o seu conteúdo for, de fato, de alta qualidade, você aumentará a satisfação do cliente e ele terá uma ideia de como usar o seu produto.
\n\n\n\nAumentar o volume de vendas, significa otimizar sua produção de conteúdo para orientar clientes em potencial durante o processo de compra e se preparar para a tomada de decisões.
\n\n\n\nO valor da vida útil (lifetime value – LTV) é o valor total gasto pelo cliente para toda a empresa, quando o cliente se fideliza. Portanto, todo empresário sabe que é mais barato vender para os clientes de longa data do que captar novos clientes.
\n\n\n\nO e-mail, apesar de ser uma ferramenta antiga, ainda supre muitas necessidades do Marketing Digital para empresas, e é um dos seus maiores potenciais.
\n\n\n\nGeralmente, ele é usado a fim de nutrir seus leads. Por ele, são enviados notícias, informações, novidades, entre outros.
\n\n\n\nO E-mail Marketing pode atingir um grande número de pessoas de forma rápida e direta.
\n\n\n\nAs Mídias Sociais se tornaram um meio de comunicação muito eficaz, repleto de possibilidades interessantes para o setor de marketing digital. Além disso, as redes sociais que temos, estão sob constante melhoria e não param de surgir outras ainda mais dinâmicas e atrativas.
\n\n\n\nSimplificando, a mídia social é um termo mais amplo, que representa as plataformas onde os usuários podem compartilhar informações, ou seja, todo ambiente on-line que permita a entrega de conteúdo é uma mídia social.
\n\n\n\nHá várias mídias sociais dentro da internet, e todas com a sua dinâmica e formatos. Os principais são:
\n\n\n\nEstes, são um dos mais conhecidos na internet e continuam em alta, apesar das mudanças dentro do cenário digital. Além disso, são a escolha de 53% dos profissionais da área de marketing.
\n\n\n\nSão as redes de interação focadas no compartilhamento de conteúdo, como: vídeos, textos, imagens etc. Aqui entram o YouTube, Medium e Pinterest.
\n\n\n\nElas podem desempenhar o papel de uma mídia social, principalmente com as melhorias que estão sendo feitas nelas. As principais são:
\n\n\n\nAinda invicto como a maior rede social do mundo, temos o Facebook.
\n\n\n\nEle oferece prós, como: audiência de 2.1 bilhões de usuários, com uma média de 8 cliques em anúncios, por usuário, segundo a Hootsuite. E oferece melhor segmentação de público, segundo a Statista.
\n\n\n\nO queridinho de muitos influencers e jovens no mundo todo. Ele é uma rede social que não para de crescer e oferece vantagens como brand awareness e mais engajamento para as marcas.
\n\n\n\nEle é a rede social que une negócios e relacionamento entre pessoas, empresas e organizações.
\n\n\n\nO Linkedin beneficia bastante as empresas B2B, pois 80% dos leads para estas empresas vêm desta rede social. Além de ser um ótimo meio de recrutamento e seleção.
\n\n\n\nGoogle Ads, também conhecido como Google Adwords, é o maior canal de links patrocinados na Internet. Portanto, se sua empresa está procurando uma estratégia de exposição on-line rápida e eficaz, esta ferramenta pode, sem dúvida, fornecer uma grande ajuda.
\n\n\n\nO Google é, sem dúvida, o mecanismo de busca mais usado no mundo. E o Google Ads está em uma posição estratégica nos resultados de pesquisa. Os anúncios são personalizados, o que significa que são exibidos com base nos interesses de pesquisa do usuário.
\n\n\n\nEle fornecerá métricas precisas e cobertura extraordinária. Portanto, essa ferramenta tem muitos benefícios. Acompanhe o texto a seguir e veja todas as vantagens de anunciar com o Google Ads!
\n\n\n\nA partir do momento em que faz login no Google Ads, você conhece a variedade de ferramentas que ele oferece. Portanto, será capaz de criar anúncios de texto, vídeo, imagem ou aplicativo.
\n\n\n\nEsta é uma função básica! Portanto, não depende do público-alvo, pois cada público tem um canal que produz mais resultados. Dessa forma, outro benefício importante é a capacidade de escolher se o seu anúncio procurará clientes em potencial em sua região, estado ou país.
\n\n\n\nFeito para web designers e profissionais de marketing digital, o Google Optimize é um meio de otimização de sites. Desse modo, com ele se torna possível fazer testes a partir de combinações de diferentes itens do site.
\n\n\n\nPode-se testar cada item de código HTML, e isso conta com imagens, formulários, call to actions e blog posts. Portanto, facilita que haja um aumento nas taxas de conversão e na satisfação do visitante.
\n\n\n\nDesse modo, ele é definido como um meio com o potencial de ser usado para conseguir bons frutos.
\n\n\n\nEm conclusão, ele efetua testes de versões variadas de páginas e seus itens, como cópia do corpo, imagens e cabeçalho.
\n\n\n\nO Google Analytics é uma ferramenta de monitoramento e análise de tráfego instalado em sites, aplicativos e sistemas de rede. Dessa forma, seu objetivo é medir a experiência do usuário em plataformas on-line. Atualmente, é a ferramenta de análise de tráfego mais usada no mundo.
\n\n\n\nPortanto, pode ajudar os profissionais de marketing, vendas e administrativos na tomada de decisões de campanha, criação de conteúdo, foco em vendas e até mesmo na formulação de estratégia administrativa.
\n\n\n\nVocê também pode descobrir as páginas mais visitadas, o número de conversões e fontes, quais dispositivos, quais cidades e outros dados relevantes.
\n\n\n\nEsta é uma ferramenta de configuração simples que se integra localmente ao Google Ads e ao Search Console, além de outras ferramentas de marketing. Além disso, essa ferramenta possui uma versão totalmente gratuita, o que será de grande ajuda na sua operação.
\n\n\n\nAnúncios no Facebook e no Instagram são ferramentas de marketing e publicidade on-line importantes. Portanto, você pode criar campanhas e anúncios para seus produtos e negócios.
\n\n\n\nO Facebook tem mais de 2 bilhões de usuários e o Instagram tem mais de 1 bilhão de contas. Dessa forma, o Brasil tem mais visibilidade nas duas redes sociais e ocupa o terceiro lugar no ranking mundial.
\n\n\n\nEm outras palavras, seu público pode estar lá! No total, quase 200 milhões de brasileiros atuam nas redes sociais. Desta forma, seus clientes podem, sem dúvida, assistir a histórias, ver feeds, apreciar, compartilhar e ser influenciados por milhões de conteúdos e propagandas.
\n\n\n\nPortanto, aproveite esta oportunidade para se conectar com seu público-alvo!
\n\n\n\nInstagram Ads é uma ferramenta que pode criar anúncios para feeds e histórias da rede social. Contudo, o formato do patrocínio pode variar entre fotos, vídeos, carrosséis e até coleções de fotos.
\n\n\n\nO termo vem da abreviatura de Instagram Advertising, que indica a possibilidade de publicidade na mídia. No entanto, a função não é tão desconhecida. Isso ocorre porque ele é muito semelhante aos anúncios do Facebook e tem funções e eficiência semelhantes.
\n\n\n\nÉ inegável que entre os principais objetivos dessas atividades, podemos destacar a geração de cliques, por exemplo, obtendo mais seguidores, conversões, visualização de vídeos, interação e direcionamento para o site.
\n\n\n\nInvestir nesta ferramenta pode ser uma oportunidade para sua empresa ter esperança de atrair mais pessoas e atingir os objetivos dos seus sonhos. Portanto, um dos maiores motivos para apostar nos anúncios do Facebook é:
\n\n\n\nPortanto, além dos motivos mencionados, existem alguns pontos que devem ser considerados ao apostar nesta estratégia. Porque com esse investimento, sua empresa pode ter muitas vantagens.
\n\n\n\nOs anúncios do Instagram se destacam por causa dos poderosos recursos de segmentação de seus anunciantes. Então, ao colocar anúncios na web, você pode usar todos os métodos de segmentação existentes nos anúncios do Facebook para direcionar sua comunicação. Veja a seguir alguns exemplos:
\n\n\n\nPortanto, com base nessas informações, fica claro que o Facebook Ads e o Instagram Ads desempenham um papel importante no marketing digital. Dessa forma, adotar esse tipo de estratégia é fundamental para a divulgação e cobertura no mercado.
\n\n\n\nOs testes A/B são frequentemente realizados em campanhas de marketing digital, conversões de página e operações UX (experiência do usuário). Portanto, o objetivo principal desses experimentos é comparar as estratégias de melhor desempenho para um determinado propósito.
\n\n\n\nDepois de confirmar qual estratégia é a melhor, aplique-a para aumentar o resultado desejado. Saiba mais sobre alguns itens testados e comparados:
\n\n\n\nA maioria dos testes A/B é feito usando ferramentas específicas ou por meio de software de automação de marketing.
\n\n\n\nO teste A/B pode obter significância estatística a partir de amostras selecionadas de forma inteligente. Em outras palavras, a partir da definição do número a ser testado, pode-se considerar que o resultado obtido é válido, o que é significativo para o teste A/B.
\n\n\n\nApós a determinação da amostra, criam-se duas variantes para testes, existem certas diferenças entre eles. Portanto, o exemplo clássico é um teste de assunto de e-mail.
\n\n\n\nAssim, é possível saber qual tópico apresenta o melhor desempenho em termos de taxa de abertura.
\n\n\n\nEstas são ferramentas excelentes porque fornecem feedback de mercado real e preciso com base em dados, e não em suposições. No entanto, não se trata de uma pesquisa simples, na qual alguém pode responder uma coisa e fazer outra na prática: são fatos abrangentes.
\n\n\n\nUma vez que diferentes versões são distribuídas aleatoriamente dentro do mesmo intervalo de tempo, não há risco de fatores externos afetarem a taxa de conversão.
\n\n\n\nO teste A/B tem várias vantagens. Portanto, os mais comuns para criar os testes A/B são: Google Ads, marketing por e-mail, anúncios em páginas de destino e páginas de sites.
\n\n\n\nOs testes A/B são adequados para situações em que é necessário otimizar determinados indicadores importantes para a empresa. Portanto, essa otimização poderá se realizar em termos de visitas, aberturas, cliques e geração de clientes potenciais.
\n\n\n\nPortanto, se o seu e-mail tem uma taxa de cliques muito baixa ou a página de destino tem uma taxa de conversão muito baixa, vale a pena criar uma segunda versão para executar o teste A/B e descobrir se a nova versão tem melhor desempenho.
\n\n\n\nO teste é uma forma conservadora de trabalhar. Por meio deles, é fácil determinar algumas coisas. Dessa maneira, ao usar essa ferramenta é preciso ter calma e ser inteligente para coletar e interpretar os dados.
\n\n\n\nSendo assim, esses testes são uma ferramenta muito interessante, que pode melhorar a precisão da comunicação e das estratégias de marcas que trabalham com marketing digital.
\n\n\n\nKPI ou Key Performance Indicator, traduzindo para Indicador-Chave de Desempenho, é um método de calcular os resultados de performance de ações feitas por uma empresa.
\n\n\n\nDessa forma, pode-se definir como uma ferramenta de gestão, com o intuito de acompanhar e analisar o desempenho de estratégias planejadas. Ou seja, com os KPIs, uma organização pode compreender quais medidas funcionam ou não para o seu negócio.
\n\n\n\nPortanto, os indicadores permitem uma observação mais detalhada sobre os processos, para entender se a sua empresa está atingindo os objetivos definidos.
\n\n\n\nA seguir, confira alguns dos KPIs que a sua empresa pode usar:
\n\n\n\nOs KPIs primários são aqueles encontrados primeiro. São os que calculam o resultado, e, através de informações, vão te dizer se as estratégias da sua empresa estão funcionando.
\n\n\n\nPodemos falar que alguns dos dados essenciais para seus objetivos estão nessa parte.
\n\n\n\nDessa forma, eles serão colocados dentro da rotina da organização, indicando os dados considerados mais importantes. Por exemplo, receita por compra, custo por lead e taxa de conversão.
\n\n\n\nO setor de diretoria, com supervisores ou gerentes, geralmente, fica responsável por esses indicadores, já que eles acompanham o progresso dos resultados na estratégia.
\n\n\n\nOs KPIs secundários têm a função de informar se o gerenciamento de estratégia está bem direcionado através de testes. Ou seja, pode-se dizer que eles funcionam com um suporte aos indicadores primários.
\n\n\n\nTemos como exemplo:
\n\n\n\nReforçando, os KPIs secundários estão ali para apoiar os primários.
\n\n\n\nA terceira, mas não menos importante categoria, é a de KPIs práticos. O gerente de campanhas de marketing precisa estar sempre testando e acompanhando os dados sobre características de usuários. Contudo, a lista de indicadores aqui, é maior.
\n\n\n\nSendo alguns deles:
\n\n\n\nDefinir objetivos de marketing é fundamental, caso sua empresa esteja querendo ter sucesso no seu segmento. Conforme o tempo passa, o mercado está ficando cada vez mais competitivo, surgem mais concorrentes e isso pode saturar o público.
\n\n\n\nDessa forma, a importância de definir os objetivos de marketing é enorme, pois, assim, a sua empresa tem um rumo para seguir. Contudo, mesmo estando em segmentos parecidos, nem sempre faça o que seus concorrentes estão fazendo.
Os objetivos da sua empresa precisam estar relacionados aos resultados do seu negócio. Contudo, essas metas podem ser diferentes para empresas do mesmo segmento, que estão em “níveis” diferentes.
\n\n\n\nPor exemplo, uma empresa de pequeno porte, muitas vezes tem o objetivo de se apresentar no mercado, educando seu público e tentando se estabilizar. Já uma empresa grande, pode ter como meta aumentar o seu número de vendas e a fidelização de clientes.
\n\n\n\nSendo assim, os objetivos podem variar de acordo com cada negócio.
\n\n\n\nPensando nisso, após entender essa parte e quais os objetivos da sua empresa, agora você precisa definir quais estratégias de marketing serão utilizadas. Procure entender qual o estágio de maturidade do seu negócio, afinal, a sua equipe de marketing precisa saber disso para estruturar o planejamento.
\n\n\n\nEm uma empresa que está começando e possui apenas um marketing inicial, o objetivo não pode ser alcançar vendas enormes ou conquistas extraordinárias. Cada coisa precisa ser feita no seu tempo.
\n\n\n\nAgora, imagine um negócio que já possui mais estabilidade no mercado, tem todo um histórico, clientes e passou por muitos processos. Para ele, estruturar estratégias se torna mais plausível, visto que existe uma base de informações mais concreta.
\n\n\n\nEstudar o mercado e entender como ele funciona, também conta como função do seu time de marketing. Afinal, saber o que falar e pra quem falar é essencial para uma estratégia efetiva.
\n\n\n\nConseguir informações e dados de um determinado público, se torna muito mais fácil quando a sua empresa possui um relacionamento com ele. Criar estratégias eficientes que consigam engajamento, também fazem parte do planejamento. Sendo assim, o seu time precisa saber como se conectar com o público.
\n\n\n\nDessa forma, um bom meio de estudar seus possíveis clientes, é definindo personas para a sua empresa. Afinal, você vai conseguir entender quem consome seu produto ou adquire seu serviço, como eles chegaram até você, por quais motivos e o perfil deles.
\n\n\n\nLembrando que, entender o problema, descobrir a motivação e compreender os desafios do seu público, é fundamental para guiá-lo até uma solução.
\n\n\n\nMecanismos de busca como o Google, podem ser de grande ajuda para negócios que possuem páginas e websites. Por meio deles, o público consegue encontrar a sua empresa através de pesquisas, e quanto melhor o seu ranqueamento, maior a chance de você ser encontrado.
\n\n\n\nDesse modo, a grande dúvida que fica é: como conseguir um lugar no topo dos resultados de pesquisa?
\n\n\n\nEm resumo, existem duas respostas para essa pergunta: através do uso de técnicas de SEO e mídia paga. Pensando no SEO, ao utilizar métodos de otimização para a sua página e criando conteúdo relevante, o próprio Google vai entender isso e te ajudar no ranqueamento.
\n\n\n\nAgora, se tratando de mídia paga, é um meio mais instantâneo, pensado a curto prazo, onde existe um investimento em campanhas que mostram a sua página como forma de anúncio.
\n\n\n\nPor isso, é bom pesquisar sobre palavras-chave, pois em ambos os meios, o uso delas se torna essencial para atingir seus objetivos. Se possível, faça uso de ambas as técnicas para conseguir mais resultados.
\n\n\n\nAntes de continuarmos, vamos explicar o que é um Lead, e o que faz dele um Lead Qualificado ou não. Todo contato que, ao visitar seu site, por exemplo, deixa informações sobre ele, como o e-mail em uma Landing Page, se torna um Lead.
Mas, para ele ser considerado um Lead Qualificado, ele precisa apresentar características ou dados que mostrem ele como um possível cliente. Ou seja, tem que ser um contato que possua um perfil semelhante ao da sua persona.
\n\n\n\nQuando você entender o seu público, será o momento de começar a pensar no formato de conteúdo disponível para ele. O seu time de marketing digital para empresas deve criar conteúdos que envolvam os problemas dos clientes.
\n\n\n\nAqui entra a estratégia de Inbound Marketing, que diz para seguirmos algumas etapas na criação de material de acordo com a Jornada de Compra:
\n\n\n\nNão basta apenas fechar um negócio, a parte de retenção de clientes também importa, e muito!
\n\n\n\nO objetivo aqui é criar um relacionamento pós-venda com um cliente, criando conteúdos que fidelizem eles com uma comunicação bem planejada. Sendo assim, a sua empresa pode fazer uso de algumas técnicas para manter o seu consumidor por perto.
\n\n\n\nAs redes sociais podem servir como uma ótima ferramenta nessa parte, pois com ela, a sua empresa consegue manter contato com o público. Assim, os clientes se engajam mais com a marca e formam um relacionamento com a mesma.
\n\n\n\nPorém, não se esqueça: as pessoas estão nas redes sociais para se entreterem, então, crie um formato de postagem que seja agradável para elas.
\n\n\n\nOutra ferramenta de exemplo, a Newsletter, utiliza e-mails para ter esse contato, já que eles são um meio mais comum no universo empresarial. Dessa forma, o correto a se fazer é analisar qual estratégia é a melhor, de acordo com os objetivos.
\n\n\n\nO Marketing Digital para empresas oferece diversos benefícios para seu negócio. Abaixo, listamos os principais. Confira:
\n\n\n\nFornecer resultados eficazes e econômicos é uma consideração nas estratégias e ações que implementamos em marketing digital. Sua organização deve realizar as ações possíveis para atingir os objetivos de sua marca.
\n\n\n\nMedir os resultados em marketing digital, é um processo contínuo porque direciona a estratégia on-line da sua marca.
\n\n\n\nUma das vantagens dessa estratégia é que ela pode identificar o público-alvo com precisão. Portanto, segmentar e entender onde seus consumidores estão, pode ajudá-lo a orientar com precisão seu comportamento de vendas. Dessa forma, é mais fácil identificar.
\n\n\n\nSua marca faz parte do mundo global e digital, onde seus clientes podem encontrar você on-line. As gerações possuem um nível de tecnologia superior e estão em constante atualização. Portanto, sua organização precisa acompanhar este desenvolvimento.
\n\n\n\nDesse modo, ao usar o marketing digital para empresas como estratégia, é inegável que sua marca seguirá as tendências regionais.
\n\n\n\nUm ambiente competitivo com grandes players não assustará sua marca. Dessa forma, compreender seus concorrentes e as diferenças de marca podem melhorar sua reputação.
\n\n\n\nTrabalhar com valores, entender a cultura local, utilizar ferramentas digitais e personalizá-las, são os passos que norteiam essa polêmica.
\n\n\n\nO relacionamento com os clientes é a palavra-chave para uma marca de sucesso. Sendo assim, esse relacionamento envolve a construção de confiança, autoridade e transparência com o público. Alguns pontos para prestar atenção:
\n\n\n\nRastrear e medir os resultados são técnicas de marketing digital. Assim sendo, consideramos resultados de longo prazo e trabalhamos com as marcas para atingir esses objetivos.
\n\n\n\nMapeie a jornada de compra dependendo da estratégia de marketing digital utilizada para empresas. Esse é o caminho que o cliente percorre antes de adquirir o produto ou serviço. Este conceito retrata a maturidade do visitante. Pois o processo é dividido em várias etapas até que o visitante se torne cliente.
\n\n\n\nPortanto, de acordo com a estratégia para cada etapa, sua marca pode seguir esse caminho e entender como melhor atendê-lo e atingir a idealização.
\n\n\n\nConstruir a reputação e autoridade de uma marca, são estratégias de marketing digital para empresas. Portanto, ações como a produção de conteúdo podem ajudar sua marca a seguir esse caminho até o coração de seus clientes. Sendo assim, este processo faz com que seus clientes acreditem, confiem em seu trabalho e escolham sua empresa na hora de comprar mercadorias.
\n\n\n\nO marketing digital para empresas usa vários métodos para permitir que sua marca reduza o custo de aquisição de clientes (CAC).
\n\n\n\nExibição de dados:
\n\n\n\nA proposta de valor está relacionada aos objetivos definidos para sua campanha publicitária, sempre considerando o conhecimento da marca: qual resultado você deseja alcançar?
\n\n\n\nPara que o Marketing Digital para empresas funcione de maneira aquedada, precisamos evitar alguns erros como:
\n\n\n\nO SEO (Search Engine Optimization), significa otimizar seu site para que os buscadores, dentre eles o Google Bot (robô do Google) possa encontrá-lo e posicioná-lo melhor na página de buscas.
\n\n\n\nSendo assim, existem várias técnicas e cuidados que possibilitam construir um conteúdo mais interessante e relevante para ser otimizado pelo SEO.
\n\n\n\nSe você tem um site intuitivo, cheio de publicações relacionadas, seria ruim se o Google não o mostrasse nos resultados de pesquisa, certo? E quando ocorrer uma recomendação, ela atrairá as pessoas certas para sua página. Por isso, dar atenção para técnicas de SEO vai ajudar o seu site a conseguir mais tráfego, e assim, a trazer mais clientes em potencial.
\n\n\n\nVocê já sabe que a maioria dos visitantes do seu site vêm de mecanismos de pesquisa. Dessa maneira, isso significa que um bom posicionamento nessas plataformas atrairá um grande número de clientes em potencial para sua página.
\n\n\n\nSão aqueles que acreditam nas instruções do Google de que visitarão sua página e provavelmente farão alguns registros para continuar recebendo seu conteúdo. Ou seja, quanto mais você investe em SEO, mais qualificado é o tráfego para sua página.
\n\n\n\nSe você aposta em SEO, consegue dobrar o número de visitas à página e conquistar novos clientes potenciais. Portanto, as vendas também começarão a apresentar progresso e você terá lucro com o seu investimento.
\n\n\n\nOs brasileiros evitam links patrocinados, e tendem a comprar mais através de sites de busca. Dessa forma, você precisa garantir a posição do seu site nos buscadores.
\n\n\n\nAs páginas destacadas nos buscadores não aparecem por acaso. Portanto, para classificar o conteúdo de um site no Google, considere vários fatores. Os usuários sabem disso e, quando encontrarem sua marca em destaque, com certeza a respeitarão mais.
\n\n\n\nSendo assim, o SEO é essencial para alcançar um bom posicionamento nos buscadores e ampliar o escopo de produtos ou serviços.
\n\n\n\nAgora que você já entendeu o que é SEO e como funciona, vamos te mostrar algumas dicas de técnicas para e-commerce. Antes de mais nada, vamos começar com a primeira dica de base.
\n\n\n\nRecomendamos sempre começar o seu processo de SEO pesquisando palavras-chave, pois ao fazer uso delas na sua página, mecanismos de busca conseguem ranqueá-la melhor.
\n\n\n\nPalavras-chave possuem duas categorias, Head Tail e Long Tail. A primeira, Head Tail, está ligada a usuários no topo do funil de vendas, onde ele não está maduro ainda. Já a Long Tail se relaciona com o usuário mais determinado dentro do funil, ou seja, aquele que está mais envolvido.
\n\n\n\nPor exemplo, uma palavra Head Tail seria “carro”, e na Long Tail, ela se tornaria “carro usado automático completo”.
\n\n\n\nHead Tails podem puxar mais tráfego, mas são as Long Tail que conseguem mais conversões. Ao acoplar ambas na sua estratégia de SEO, melhores as chances dela ser eficiente.
\n\n\n\nAgora que você definiu suas palavras-chave, comece a planejar a estrutura do seu texto com elas. Dando início pelo título, afinal, ele é o que aparece primeiro para o usuário.
\n\n\n\nA palavra-chave precisa aparecer no título, e descrever brevemente sobre o que o texto abordará. Mas, preste atenção no tamanho, o Google tem um limite de exibição de 63 caracteres.
\n\n\n\nOs títulos e intertítulos de uma página devem seguir uma hierarquia, e são chamados de heading tags. Desse modo, essas tags seguem uma ordem, sendo ela H1> H2> H3> H4> e por aí vai. O título é classificado como o H1, e os intertítulos como H2, H3 etc. Portanto, você pode fazer usos deles para destacar as palavras-chave do seu texto. Por exemplo, H1 pode ser “Os melhores PC Gamers de 2020”, e o H2, “Melhores PC Gamers com custo-benefício”. Em seguida pode existir até um H3, sendo ele “Monitor de AMOLED em PCs Gamers”.
\n\n\n\nTraduzindo para o português, a meta descrição é aquele pequeno texto que está próximo ao título. Você deve utilizar esse espaço para dar uma breve motivação para o usuário clicar no seu link.
\n\n\n\nAqui, a palavra-chave precisa aparecer também, com uma pequena descrição sobre o que se trata o texto. Contudo, não se esqueça, esse pequeno texto precisa conter no máximo 160 caracteres.
\n\n\n\nEstruture a URL do seu site de forma simples. Pois ela tem mais uso do que apenas ser um link para a página. Mesmo sendo padrão a URL ser um grande código, se ela for descomplicada e clara, o Google pode se utilizar dela como fator de ranqueamento.
\n\n\n\nA URL pode ser usada, também, para categorizar conteúdos, descrevendo rapidamente o conteúdo da página. Dessa forma, facilitando algumas tarefas dos algoritmos do Google.
\n\n\n\nO Google também funciona como mecanismo de busca por imagens. Sendo assim, recomendamos utilizar tags nelas também. Dessa maneira, caso a imagem tenha uma descrição objetiva, o Google vai conseguir identificar o material visual dela.
\n\n\n\nPortanto, para fazer isso, você precisa definir a tag <alt> que surge substituindo a imagem caso ela não carregue. E também, a tag <src>, que é o nome e o formato do arquivo. Por exemplo, “computador-gamer.png”.
\n\n\n\nO Google também examina a quantidade de links internos na sua página. Sendo assim, a linkagem interna também conta como fator de ranqueamento.
\n\n\n\nQuanto mais uma página possui links assim, mais importante ela se torna para o Google. Desse modo, utilizar uma página relevante para guiar um usuário até as páginas menos acessadas é essencial. Além disso, essa técnica pode ajudar na conversão de possíveis clientes.
\n\n\n\nEssa parte se destina à estrutura do texto, a partir das palavras-chave. Utilizar a palavra-chave dentro do conteúdo de forma natural é essencial. Afinal, ninguém gosta de ficar lendo o mesmo termo repetidamente.
\n\n\n\nA palavra-chave está presente em vários outros campos, e aqui não é diferente. Você deve pensar em criar um material que seja original, dando relevância para o seu serviço ou produto. Portanto, quanto mais qualidade seu texto possuir, maior a chance de conseguir engajamento a partir dele, e eventualmente um maior ranqueamento nos resultados de pesquisa.
\n\n\n\nÉ muito importante estar sempre acompanhando a sua página, verificando quando ela deve ser atualizada e otimizada. Com um mercado que está cada vez mais competitivo, ficar para trás não é uma boa opção para qualquer e-commerce.
\n\n\n\nAs estratégias de SEO para e-commerce devem ser sempre estudadas, pensando na inovação e na criação de mais conteúdos. Esteja focado na experiência do usuário, pois ela está se tornado um fator para ranqueamento também.
\n\n\n\nO segredo de como produzir conteúdo está situado dentro do processo criativo. Portanto, planejar sobre o material que será utilizado é fundamental, ainda mais se ele envolve vendas ou conversões.
\n\n\n\nNão vá na intuição, mesmo que você ache que uma ideia pode ser boa. Pesquisar sobre o que seu público realmente quer saber é melhor. Dessa forma, para fazer isso, procure palavras-chave,. Através delas você pode saber se esse tema é relevante ou não.
No entanto, aqui pode aparecer dois termos, o Head Tail e o Long Tail. Head Tail está relacionado com uma palavra-chave curta e generalizada. Já o Long Tail com palavras-chave mais específicas. Desse modo, quando procurar sobre a relevância de uma palavra-chave, você pode se deparar com um volume alto ou baixo de buscas.
\n\n\n\nEsse volume está correlacionado com a dificuldade de ranqueamento da palavra. Uma palavra-chave com alto volume ranqueia mais, mas converte mesmo. Já uma palavra-chave com volume menor, tem menos acessos, porém, converte mais.
\n\n\n\nVocê pode usar o Google Trends para analisar uma palavra-chave.
\n\n\n\nFazer um estudo sobre a concorrência é fundamental nessa parte, afinal, você precisa ver o que eles estão fazendo, para superá-los. Um conteúdo que seja original e de qualidade já funciona como diferencial para o seu site.
\n\n\n\nPara conseguir fazer isso, você pode utilizar algumas táticas, como por exemplo, através da navegação anônima, pesquisar e entrar nos sites concorrentes. Foque nos primeiros links da página de resultados do Google, e veja o que eles possuem em comum.
\n\n\n\nCaso você note um “ponto fraco” entre eles, anote para não cometer esse mesmo erro ao produzir o seu conteúdo. Dessa forma, seu material será de melhor qualidade se comparado ao deles.
\n\n\n\nEntender o funil de vendas do seu próprio negócio é fundamental aqui, principalmente se ele for on-line.
\n\n\n\nLembrando do funil de vendas, você deve pensar sempre em produzir conteúdos de topo de funil. São aqueles conteúdos pensados em atrair o público, contudo, sem converter ele, ainda.
Blogs e redes sociais são perfeitos para esse topo. Pois, eles não funcionam como uma loja on-line. Essas plataformas podem funcionar melhor como vitrine para algum produto ou serviço.
Então, saiba como criar o conteúdo certo para guiar de forma natural um usuário pelo funil de vendas, sem pressioná-lo para comprar algo. Deixa a parte da venda apenas para fechar a jornada.
\n\n\n\n“Como assim, vantagens são melhores que funções?”
\n\n\n\nExatamente! Você tem que planejar em produzir um conteúdo que mostre o que seu serviço ou produto tem a oferecer, assim como, o que você vende pode mudar a vida do potencial cliente.
\n\n\n\nNão estamos dizendo para deixar as funções de fora, mas, sim, focar em mostrar quais as vantagens de se adquirir o seu produto. Desse modo, para fazer isso, pense em todas as funções que a sua empresa pode entregar, e transforme-as em vantagens.
Isso com certeza vai instigar mais o seu possível cliente.
\n\n\n\nUm preço muito alto ou muito baixo pode ser prejudicial para o seu negócio. Assim sendo, um preço alto pode afastar um cliente, por ele achar que o produto não valha tudo isso. Já um preço baixo, pode dar a entender que a qualidade do seu produto é baixa.
\n\n\n\nPara trabalhar isso, você precisa mostrar o que o seu negócio tem a oferecer como vantagem. Especifique que o valor do seu produto ou serviço é maior que o dos seus concorrentes.
\n\n\n\nOu seja, quanto mais vantagens seu produto apresenta, mais valor você agrega a ele.
\n\n\n\nExistem 5 categorias sobre como produzir conteúdos que podem ajudar a alavancar o seu negócio on-line. Assim sendo, vamos listar eles aqui:
\n\n\n\nMais especificamente, promoções relâmpago. Dentro delas, você consegue produzir conteúdos que estejam focados na divulgação de um produto ou serviço. Essa categoria funciona melhor no público mais avançado dentro do funil de vendas. Geralmente, está mais presente em e-mails.
\n\n\n\nNessa categoria, os materiais ricos são os mais recomendados, pois, aqui, o foco é gerar leads. Ao entregar um e-book, por exemplo, e pedir em troca um e-mail, a chance de você conseguir um lead aumenta.
Aqui, o intuito é criar conteúdos interligados com outros. Dessa forma, o objetivo é elevar os pontos de contato com o seu negócio, criando uma relação com o possível cliente. E eventualmente, converter para uma venda.
\n\n\n\nProdutos que possuem um valor mais alto, geralmente, são mais difíceis de vender, e necessitam de uma publicidade mais complexa. Por isso, você deve estudar e criar estratégias de produção de conteúdo que preparem o público, para que quando chegue a hora de oferecer esse produto, ele não se assuste.
\n\n\n\nFaça um planejamento para cobrar o acesso de alguns conteúdos. Contudo, isso pode parecer uma coisa meio bruta de se fazer, mas não é. Ao pensar em uma assinatura de clube, por exemplo, você pode disponibilizar para os membros materiais exclusivos. Porém, recomendamos não deixar de produzir conteúdos gratuitos também.
\n\n\n\nEnfim…
\n\n\n\nO processo de produção de conteúdo não é fácil, ele é complexo e deve ser feito com cuidado, para suprir as necessidades específicas do seu negócio. Com um bom planejamento criativo, o seu site pode conseguir mais conversões em menos tempo.
\n\n\n\nPor que contratar uma agência especializada em Marketing Digital para empresas?
Uma agência especializada é essencial para que o Marketing Digital para empresas seja feito de forma correta. Com ela, profissionais capacitados cuidarão de todos os âmbitos que ele engloba, desde um simples post em redes sociais até matérias e campanhas mais complexas.
Por isso, investir em uma agência, trará todos esses benefícios que você viu ao longo do texto.
\n\n\n\nSe você gostou desse conteúdo, não deixe de acompanhar nosso blog e saiba tudo sobre o universo do Marketing Digital!
\n\n\n\nAlém disso, se você procura por uma agência consolidada e com excelência em seu trabalho, não deixe de acessar nosso site e saber mais sobre a Beatz Digital.
\n\n\n\nHoje ficamos por aqui. Obrigado pela leitura e até a próxima!
\n', 'Marketing Digital para Empresas', 'Entenda os conceitos e aplique a estratégia na prática!', 'inherit', 'closed', 'closed', '', '10052-revision-v1', '', '', '2024-03-05 17:07:28', '2024-03-05 20:07:28', '', 10052, 'https://beatz.com.br/?p=10377', 0, 'revision', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (10378, 25, '2024-03-05 17:08:56', '2024-03-05 20:08:56', '\nA demanda por conteúdos relevantes cria excelentes oportunidades para as empresas criarem materiais criativos e se destacarem no marketing de conteúdo. Assim, a autoridade deve ser estabelecida entre os clientes e as questões relacionadas ao seu campo de atividade.
\n\n\n\nMas, apenas publicar não é suficiente. Você precisa atingir as metas de marketing de conteúdo, como atrair visitas para seu site, além de potenciais clientes e aumentar as taxas de conversão de vendas. Portanto, você precisa de uma estratégia bem alinhada.
\n\n\n\nEstabelecemos nossos próprios métodos de marketing de conteúdo que podem trazer resultados eficientes e criar valor para a empresa. Portanto, o processo inclui:
\n\n\n\nTodas as nossas estratégias de marketing digital são focadas para produzir resultados mensuráveis. Portanto, verifique os seguintes tipos de conteúdo que geramos:
\n\n\n\nAntes da Internet se tornar popular, a publicidade era feita de forma intermitente. Em outras palavras, elas apareciam somente no meio de programas, como em comerciais de rádio e televisão. Mas, o marketing de conteúdo possui outra proposta.
\n\n\n\nNossa estratégia é criar conteúdo relevante e apelativo para o público, sem interromper o que eles estão fazendo. Ou seja, um material para “consumir” de maneira mais natural.
\n\n\n\nDessa forma, curiosidades, guias, vídeos, textos e materiais diversos também podem ser fornecidos a quem tiver interesse. Sendo assim, os relacionamentos começam a ser construídos de maneira mais natural.
\n\n\n\n*INSIRA AQUI A IMAGEM DE MEIO*
\n\n\n\nGerar conteúdo relevante é a melhor maneira de colocar seu site na página inicial do Google. Portanto, será um local onde o público poderá encontrá-lo facilmente.
\n\n\n\nA produção de conteúdo pode ajudar mais pessoas a conhecerem sua marca e, assim, entender os produtos e serviços que sua empresa oferece. E isso faz com que o público seja impactado de forma mais eficiente, e em maior escala também.
\n\n\n\nO reconhecimento da marca aumenta o número de pessoas que entendem e reconhecem positivamente sua marca, enquanto o engajamento tenta construir relacionamentos próximos e contínuos com públicos mais seletivos.
\n\n\n\nAssim, ao produzir conteúdos relevantes de alta qualidade, você pode aumentar a interação das pessoas com sua marca, criando confiança e vínculo.
\n\n\n\nMuitas vezes, seu público-alvo não entende tudo sobre o mercado em que atua. Portanto, neste caso, produza conteúdo que responda às perguntas dos clientes e ensine-lhes tudo o que precisam para entender a decisão de compra. Ainda mais, se o seu conteúdo for de fato de alta qualidade, você aumentará a satisfação do cliente e ele terá uma ideia de como usar o seu produto.
\n\n\n\nAumentar o volume de vendas, significa otimizar sua produção de conteúdo para orientar leads durante o processo de compra e se preparar para a tomada de decisões.
\n\n\n\nO valor da vida útil (lifetime value – LTV) é o valor total gasto pelo cliente para toda a empresa, quando o cliente se fideliza. Portanto, todo empresário sabe que é mais barato vender para os clientes de longa data do que captar novos clientes.
\n\n\n\nAssim, usar uma estratégia de conteúdo para esse fim é uma boa opção. Pois, mantém o cliente sempre em contato com a sua empresa.
\n\n\n\nE então, gostou do tema desse post? Lembre-se que, estar por dentro do mundo de marketing é bom para a sua empresa, e pode trazer vantagens para ela!
\n\n\n\nCaso tenha vontade de ler mais sobre assuntos como esse, o nosso site está cheio de outros posts também. ara checar, é só clicar aqui!
\n', 'Conteúdos relevantes: atraia a sua persona com Marketing de Conteúdo', 'Nossa estratégia é criar conteúdo que gere valor para a sua persona, sem interromper o que eles estão fazendo. Ou seja, um material para “consumir” de maneira mais natural.', 'inherit', 'closed', 'closed', '', '10055-revision-v1', '', '', '2024-03-05 17:08:56', '2024-03-05 20:08:56', '', 10055, 'https://beatz.com.br/?p=10378', 0, 'revision', '', 0), (10379, 25, '2024-03-05 17:10:07', '2024-03-05 20:10:07', '\nO remarketing é uma estratégia utilizada em conjunto com o Google Ads. Esse recurso tem o efeito de “re-influenciar” os visitantes de determinados sites a fim de aprimorar a marca ou gerar conversões.
\n\n\n\nVocê já pensou em comprar um produto em uma loja online e, ao entrar em outro site, aparece um anúncio informando que você está pensando em comprar o produto? Se isso já aconteceu com você, saiba que provavelmente é um anúncio de remarketing.
\n\n\n\nAcompanhe para ler e saber mais sobre essa estratégia, que pode aumentar o número de conversões do seu site!
\n\n\n\nO objetivo do remarketing é aumentar a taxa de conversão ou vendas. Isso acontece porque muitos usuários não sentem vontade de comprar um produto logo à primeira vista. Dessa forma, poucos usuários fazem isso.
\n\n\n\nSegundo o Google Ads, nos casos de e-commerce, 97% dos visitantes do site não realizam conversões na primeira visita. Em vendas mais complexas, há menos oportunidades de mudar para pedidos com limite de orçamento ou operações semelhantes.
\n\n\n\nPortanto, o remarketing pode continuar a aparecer em clientes que não converteram.
\n\n\n\nExistem diferentes estágios no processo antes que o usuário entre em contato com a empresa para comprar. Aqui podemos identificá-los em quatro momentos diferentes:
\n\n\n\nIMAGEM AQUI
\n\n\n\nLembre seus visitantes Remarketing se refere ao remarketing para a mesma pessoa. Dessa forma, ao comercializar a mesma pessoa mais de uma vez, você pode aprimorar sua imagem em suas mentes.
\n\n\n\nAlém disso, ela também pode “lembrar” seu desejo de comprar ao visitar algum site. Resumindo, por meio do remarketing do Google Ads, você pode lembrar o seu público que ele mostrou interesse, mas ainda não comprou.
\n\n\n\nUm termo em inglês bem conhecido para grandes empresas. Acompanhar significa “seguir”. Ou seja, através do remarketing no Google Ads, você continuará prestando atenção em quem visitou seu site, demonstrando interesse em produtos ou serviços e agilizando a compra.
\n\n\n\nDessa forma, é possível ser lembrado por quem provavelmente irá adquirir os seus produtos ou serviços.
\n\n\n\nQuer aplicar este método na sua empresa? Então, solicite um orçamento e saiba como a Beatz pode ajudar o seu negócio!
\n', 'Remarketing no Google Ads', 'Saiba como aumentar o número das', 'inherit', 'closed', 'closed', '', '10037-revision-v1', '', '', '2024-03-05 17:10:07', '2024-03-05 20:10:07', '', 10037, 'https://beatz.com.br/?p=10379', 0, 'revision', '', 0), (10380, 42, '2024-03-05 17:18:34', '2024-03-05 20:18:34', '', 'Conteúdos_Blog_Foto 1 (topo)', '', 'inherit', '', 'closed', '', 'conteudos_blog_foto-1-topo', '', '', '2024-03-05 17:18:34', '2024-03-05 20:18:34', '', 32, 'https://beatz.com.br/wp-content/uploads/2024/03/Conteudos_Blog_Foto-1-topo.jpg', 0, 'attachment', 'image/jpeg', 0), (10381, 42, '2024-03-05 17:18:47', '2024-03-05 20:18:47', '', 'Blog', '', 'inherit', 'closed', 'closed', '', '32-revision-v1', '', '', '2024-03-05 17:18:47', '2024-03-05 20:18:47', '', 32, 'https://beatz.com.br/?p=10381', 0, 'revision', '', 0), (10382, 45, '2024-03-06 08:31:06', '0000-00-00 00:00:00', '', 'Rascunho automático', '', 'auto-draft', '', 'open', '', '', '', '', '2024-03-06 08:31:06', '0000-00-00 00:00:00', '', 0, 'https://beatz.com.br/?p=10382', 0, 'post', '', 0), (10383, 45, '2024-03-06 09:06:58', '2024-03-06 12:06:58', '\nVocê deve estar se perguntando: “Eu posso aumentar o tráfego orgânico do meu site sem precisar investir tanto?” E nós te respondemos, que, sim, você pode alavancar o número de visitas de forma orgânica, através de técnicas de SEO para e-commerce.
\n\n\n\nCom estratégias de SEO, a sua empresa vai conseguir elevar a quantidade de usuários interessados no seu e-commerce. Dessa forma, quanto melhor a estratégia, maior a chance de conversão da sua loja.
\n\n\n\nContudo, para você aprender a montar essa estratégia, é necessário entender o que é SEO e como ele funciona. Então, vamos começar!
\n\n\n\nQuem trabalha ou está envolvido com o universo do marketing, geralmente já entende um pouco sobre SEO, mas aqui vamos aprender mais em relação à ele. Para começar, a sigla significa Search Engine Optimization, traduzindo para o português, “otimização para mecanismos de busca”.
\n\n\n\nBasicamente, quando você posta uma página na internet, os mecanismos de busca, como o Google, vão disponibilizar ela em seu site para que seja encontrada.
\n\n\n\nPorém, um número gigantes de páginas sobre o mesmo tema está concorrendo com a sua, dessa forma, o que é preciso uma página ter estar no topo dos resultados?
\n\n\n\nAqui, então, que o SEO fica ativo, e com ele vem várias estratégias que tem o intuito de otimizar sua página para que os algoritmos coloquem ela no lugar seu devido lugar. Ou seja, quanto melhor a sua estratégia de SEO, melhor o ranqueamento dela.
\n\n\n\nA primeira coisa que uma pessoa faz quanto tem uma questão é abrir o Google, certo? Mas, geralmente, ninguém passa da primeira página. Portanto, estar nos primeiros resultados de uma pesquisa é muito importante.
\n\n\n\nÉ aqui que entra as estratégias de SEO para e-commerce, afinal, se a sua página está no topo dos resultados, aumentam as chances dela conseguir um tráfego orgânico. Além disso, existem outras vantagens, como, por exemplo, ter autoridade em relação à concorrência.
\n\n\n\nConquistar um tráfego qualificado também se encaixa como benefício, isto é, ter um fluxo de visita com usuários realmente interessados no seu conteúdo é muito bom. Dessa forma, um usuário interessado pode se tornar um cliente.
\n\n\n\nEm resumo, se você está bem ranqueado nos mecanismos de busca, provavelmente a sua página vai receber o clique do usuário. Então, trabalhar em estratégias de SEO é fundamental para isso.
\n\n\n\nAgora que você já entendeu o que é SEO e como funciona, vamos te mostrar algumas dicas de técnicas para e-commerce. Antes de mais nada, vamos começar com a primeira dica de base.
\n\n\n\nRecomendamos sempre começar o seu processo de SEO pesquisando palavras-chave, pois, ao fazer uso delas na sua página, mecanismos de busca conseguem ranquear ela melhor.
\n\n\n\nPalavras-chave possuem duas categorias, Head Tail e Long Tail. A primeira, Head Tail, está ligada à usuários no topo do funil de vendas, onde ele não está maduro ainda. Já a Long Tail se relaciona com o usuário mais determinado dentro do funil, aquele que está mais envolvido.
\n\n\n\nPor exemplo, uma palavra Head Tail seria “carro”, e na Long Tail, ela se tornaria “carro usado automático completo”.
\n\n\n\nHead Tail podem puxar mais tráfego, mas são as Long Tail que conseguem mais conversões. Ao acoplar ambas na sua estratégia de SEO, melhores a chance dela ser eficiente.
\n\n\n\nAgora que você definiu suas palavras-chave, comece a planejar a estrutura do seu texto com elas. Dando início pelo título, afinal, ele é o que aparece primeiro para o usuário.
\n\n\n\nA palavra-chave precisa aparecer no título, e descrever brevemente sobre o que o texto abordará. Mas, preste atenção no tamanho, o Google tem um limite de exibição de 63 caracteres.
\n\n\n\nOs títulos e intertítulos de uma página deve seguir uma hierarquia, e são chamados de heading tags. Desse modo, essas tags seguem uma ordem, sendo ela H1> H2> H3> H4> e por ai vai.
\n\n\n\nO título é classificado como o H1, e os intertítulos como H2, H3 e etc. Portanto, você pode fazer usos deles para destacar as palavras-chave do seu texto. Por exemplo, H1 pode ser “Os melhores PC Gamers de 2020”, e o H2, “Melhores PC Gamers com custo-benefício”. Em seguida pode existir até um H3, sendo ele “Monitor de AMOLED em PCs Gamers”.
\n\n\n\nTraduzindo para o português, a meta descrição é aquele pequeno texto que está próximo ao título. Você deve utilizar esse espaço para dar uma breve motivação para o usuário clicar no seu link.
\n\n\n\nAqui, a palavra-chave precisa aparecer também, com uma pequena descrição sobre o que se trata o texto. Contudo, não se esqueça, esse pequeno texto precisa conter no máximo 160 caracteres.
\n\n\n\nEstruture a URL do seu site de forma simples, pois ela tem mais uso do que apenas ser um link para a página. Mesmo sendo padrão a URL ser um grande código, se ela for descomplicada e clara, o Google pode utilizar dela como fator de ranqueamento.
\n\n\n\nA URL pode ser usada também para categorizar conteúdos, descrevendo rapidamente o conteúdo da página. Dessa forma, facilitando algumas tarefas dos algoritmos do Google.
\n\n\n\nO Google também funciona como mecanismo de busca por imagens, sendo assim, recomendamos utilizar tags nelas também. Assim sendo, caso a imagem tenha uma descrição objetiva, o Google vai conseguir identificar o material visual dela.
\n\n\n\nPortanto, para fazer isso, você precisa definir a tag <alt> que surge substituindo a imagem caso ela não carregue, e também a tag <src>, que é o nome e formato do arquivo. Por exemplo, “computador-gamer.png”.
\n\n\n\nO Google também examina a quantidade de links internos na sua página. Sendo assim, a linkagem interna também conta como fator de ranqueamento.
\n\n\n\nQuanto mais uma página possui links assim, mais importante ela se torna para o Google. Desse modo, utilizar uma página relevante para guiar um usuário até as menos acessadas é essencial. Além disso, essa técnica pode ajudar na conversão de possíveis clientes.
\n\n\n\nEssa parte se destina à estrutura do texto, a partir das palavras-chave. Utilizar a palavra-chave dentro do conteúdo de forma natural é essencial. Afinal, ninguém gosta de ficar lendo o mesmo termo repetidamente.
\n\n\n\nA palavra-chave está presente em vários outros campos, aqui não é diferente. Você deve pensar em criar um material que seja original, dando relevância para seu serviço ou produto. Portanto, quanto mais qualidade seu texto possuir, maior a chance de conseguir engajamento a partir dele, e eventualmente um maior ranqueamento nos resultados de pesquisa.
\n\n\n\nÉ muito importante estar sempre acompanhado a sua página, verificando quando ela deve ser atualizada e otimizada. Com um mercado que está cada vez mais competitivo, ficar para trás não é uma boa opção para qualquer e-commerce.
\n\n\n\nAs estratégias de SEO para e-commerce devem ser sempre estudadas, pensando na inovação e na criação de mais conteúdos. Esteja focado na experiência do usuário, pois ela está se tornado um fator para ranqueamento também.
\n\n\n\nLembre-se, melhoria e evolução de performance nunca é demais, assim sendo, com esse pensamento, o seu negócio pode ir muito longe.
\n\n\n\nSe você gostou desse conteúdo e está interessado em saber mais sobre técnicas de marketing, nosso site possui muitos outros artigos, confira aqui!
\n', 'SEO para E-commerce', '', 'publish', 'closed', 'open', '', 'seo-para-e-commerce', '', '', '2024-03-06 09:27:38', '2024-03-06 12:27:38', '', 0, 'https://beatz.com.br/?p=10383', 0, 'post', '', 0), (10384, 45, '2024-03-06 08:50:42', '2024-03-06 11:50:42', '\nVocê deve estar se perguntando: “Eu posso aumentar o tráfego orgânico do meu site sem precisar investir tanto?” E nós te respondemos, que, sim, você pode alavancar o número de visitas de forma orgânica, através de técnicas de SEO para e-commerce.
\n\n\n\nCom estratégias de SEO, a sua empresa vai conseguir elevar a quantidade de usuários interessados no seu e-commerce. Dessa forma, quanto melhor a estratégia, maior a chance de conversão da sua loja.
\n\n\n\nContudo, para você aprender a montar essa estratégia, é necessário entender o que é SEO e como ele funciona. Então, vamos começar!
\n\n\n\nQuem trabalha ou está envolvido com o universo do marketing, geralmente já entende um pouco sobre SEO, mas aqui vamos aprender mais em relação à ele. Para começar, a sigla significa Search Engine Optimization, traduzindo para o português, “otimização para mecanismos de busca”.
\n\n\n\nBasicamente, quando você posta uma página na internet, os mecanismos de busca, como o Google, vão disponibilizar ela em seu site para que seja encontrada.
\n\n\n\nPorém, um número gigantes de páginas sobre o mesmo tema está concorrendo com a sua, dessa forma, o que é preciso uma página ter estar no topo dos resultados?
\n\n\n\nAqui, então, que o SEO fica ativo, e com ele vem várias estratégias que tem o intuito de otimizar sua página para que os algoritmos coloquem ela no lugar seu devido lugar. Ou seja, quanto melhor a sua estratégia de SEO, melhor o ranqueamento dela.
\n\n\n\nA primeira coisa que uma pessoa faz quanto tem uma questão é abrir o Google, certo? Mas, geralmente, ninguém passa da primeira página. Portanto, estar nos primeiros resultados de uma pesquisa é muito importante.
\n\n\n\nÉ aqui que entra as estratégias de SEO para e-commerce, afinal, se a sua página está no topo dos resultados, aumentam as chances dela conseguir um tráfego orgânico. Além disso, existem outras vantagens, como, por exemplo, ter autoridade em relação à concorrência.
\n\n\n\nConquistar um tráfego qualificado também se encaixa como benefício, isto é, ter um fluxo de visita com usuários realmente interessados no seu conteúdo é muito bom. Dessa forma, um usuário interessado pode se tornar um cliente.
\n\n\n\nEm resumo, se você está bem ranqueado nos mecanismos de busca, provavelmente a sua página vai receber o clique do usuário. Então, trabalhar em estratégias de SEO é fundamental para isso.
\n\n\n\nAgora que você já entendeu o que é SEO e como funciona, vamos te mostrar algumas dicas de técnicas para e-commerce. Antes de mais nada, vamos começar com a primeira dica de base.
\n\n\n\nRecomendamos sempre começar o seu processo de SEO pesquisando palavras-chave, pois, ao fazer uso delas na sua página, mecanismos de busca conseguem ranquear ela melhor.
\n\n\n\nPalavras-chave possuem duas categorias, Head Tail e Long Tail. A primeira, Head Tail, está ligada à usuários no topo do funil de vendas, onde ele não está maduro ainda. Já a Long Tail se relaciona com o usuário mais determinado dentro do funil, aquele que está mais envolvido.
\n\n\n\nPor exemplo, uma palavra Head Tail seria “carro”, e na Long Tail, ela se tornaria “carro usado automático completo”.
\n\n\n\nHead Tail podem puxar mais tráfego, mas são as Long Tail que conseguem mais conversões. Ao acoplar ambas na sua estratégia de SEO, melhores a chance dela ser eficiente.
\n\n\n\nAgora que você definiu suas palavras-chave, comece a planejar a estrutura do seu texto com elas. Dando início pelo título, afinal, ele é o que aparece primeiro para o usuário.
\n\n\n\nA palavra-chave precisa aparecer no título, e descrever brevemente sobre o que o texto abordará. Mas, preste atenção no tamanho, o Google tem um limite de exibição de 63 caracteres.
\n\n\n\nOs títulos e intertítulos de uma página deve seguir uma hierarquia, e são chamados de heading tags. Desse modo, essas tags seguem uma ordem, sendo ela H1> H2> H3> H4> e por ai vai.
\n\n\n\nO título é classificado como o H1, e os intertítulos como H2, H3 e etc. Portanto, você pode fazer usos deles para destacar as palavras-chave do seu texto. Por exemplo, H1 pode ser “Os melhores PC Gamers de 2020”, e o H2, “Melhores PC Gamers com custo-benefício”. Em seguida pode existir até um H3, sendo ele “Monitor de AMOLED em PCs Gamers”.
\n\n\n\nTraduzindo para o português, a meta descrição é aquele pequeno texto que está próximo ao título. Você deve utilizar esse espaço para dar uma breve motivação para o usuário clicar no seu link.
\n\n\n\nAqui, a palavra-chave precisa aparecer também, com uma pequena descrição sobre o que se trata o texto. Contudo, não se esqueça, esse pequeno texto precisa conter no máximo 160 caracteres.
\n\n\n\nEstruture a URL do seu site de forma simples, pois ela tem mais uso do que apenas ser um link para a página. Mesmo sendo padrão a URL ser um grande código, se ela for descomplicada e clara, o Google pode utilizar dela como fator de ranqueamento.
\n\n\n\nA URL pode ser usada também para categorizar conteúdos, descrevendo rapidamente o conteúdo da página. Dessa forma, facilitando algumas tarefas dos algoritmos do Google.
\n\n\n\nO Google também funciona como mecanismo de busca por imagens, sendo assim, recomendamos utilizar tags nelas também. Assim sendo, caso a imagem tenha uma descrição objetiva, o Google vai conseguir identificar o material visual dela.
\n\n\n\nPortanto, para fazer isso, você precisa definir a tag <alt> que surge substituindo a imagem caso ela não carregue, e também a tag <src>, que é o nome e formato do arquivo. Por exemplo, “computador-gamer.png”.
\n\n\n\nO Google também examina a quantidade de links internos na sua página. Sendo assim, a linkagem interna também conta como fator de ranqueamento.
\n\n\n\nQuanto mais uma página possui links assim, mais importante ela se torna para o Google. Desse modo, utilizar uma página relevante para guiar um usuário até as menos acessadas é essencial. Além disso, essa técnica pode ajudar na conversão de possíveis clientes.
\n\n\n\nEssa parte se destina à estrutura do texto, a partir das palavras-chave. Utilizar a palavra-chave dentro do conteúdo de forma natural é essencial. Afinal, ninguém gosta de ficar lendo o mesmo termo repetidamente.
\n\n\n\nA palavra-chave está presente em vários outros campos, aqui não é diferente. Você deve pensar em criar um material que seja original, dando relevância para seu serviço ou produto. Portanto, quanto mais qualidade seu texto possuir, maior a chance de conseguir engajamento a partir dele, e eventualmente um maior ranqueamento nos resultados de pesquisa.
\n\n\n\nÉ muito importante estar sempre acompanhado a sua página, verificando quando ela deve ser atualizada e otimizada. Com um mercado que está cada vez mais competitivo, ficar para trás não é uma boa opção para qualquer e-commerce.
\n\n\n\nAs estratégias de SEO para e-commerce devem ser sempre estudadas, pensando na inovação e na criação de mais conteúdos. Esteja focado na experiência do usuário, pois ela está se tornado um fator para ranqueamento também.
\n\n\n\nLembre-se, melhoria e evolução de performance nunca é demais, assim sendo, com esse pensamento, o seu negócio pode ir muito longe.
\n\n\n\nSe você gostou desse conteúdo e está interessado em saber mais sobre técnicas de marketing, nosso site possui muitos outros artigos, confira aqui!
\n', 'SEO para E-commerce', '', 'inherit', 'closed', 'closed', '', '10383-revision-v1', '', '', '2024-03-06 08:50:42', '2024-03-06 11:50:42', '', 10383, 'https://beatz.com.br/?p=10384', 0, 'revision', '', 0), (10385, 42, '2024-03-06 10:33:09', '2024-03-06 13:33:09', '', 'institucional', '', 'inherit', '', 'closed', '', 'institucional-2', '', '', '2024-03-06 10:33:09', '2024-03-06 13:33:09', '', 16, 'https://beatz.com.br/wp-content/uploads/2024/03/institucional.jpg', 0, 'attachment', 'image/jpeg', 0), (10387, 42, '2024-03-06 10:35:43', '2024-03-06 13:35:43', '\nO som toca.
\n\n\n\nNossos corações e almas.
\n\n\n\nNos faz vibrar, nos arrepia.
\n\n\n\nMuitos deles são fáceis de reconhecer,
\n\n\n\nmas qual é o som da tecnologia, da inovação?
\n\n\n\nQual é o som do planejamento e da estratégia?
\n\n\n\nQual é o som da paixão por evoluir?
\n\n\n\nBom, o som de tudo isso é um só: Beatz.
\n\n\n\nE como em um instrumento, ele tem origem do encontro.
\n\n\n\nComo o da baqueta com o tambor,
\n\n\n\ne o da palheta com as cordas
\n\n\n\nUm encontro único, uma junção.
\n\n\n\nDe duas canções que já tocavam pelo mundo,
mas decidiram tocar juntas.
Onde ideais passam a ser uníssonos,
\n\n\n\ne todos são regidos por uma só cultura.
\n\n\n\nOnde mente e coração tocam juntos, no mesmo ritmo,
\n\n\n\ncom intensidade e emoção, sempre,
\n\n\n\ncom técnica e teoria.
\n\n\n\nAqui valorizamos cada bit, pois sabemos que sem indivíduos
não há conjunto que sobreviva
Assim surgimos e soaremos.
\n\n\n\nSeremos mega, giga, tera.
\n\n\n\nMuito prazer,
nós somos a Beatz.
Se você procura por taxas de conversão superiores em suas LPs, não tem outro caminho: precisa investir em estratégias de conteúdo e performance. Aliás, você sabe como a Strati, líder de mercado no ramo de provedores de serviço de TI Full Service, conseguiu 60% de conversão em seus materiais?
\n\n\n\nA Beatz, através de estudos e aplicação de estratégias específicas, foi capaz de aumentar a conversão de material rico da empresa. Isso porque, nossa equipe entendeu as demandas da Strati e de seus visitantes e leads.
\n\n\n\nMas, isso não é o bastante para te convencer, e sabemos disso. Por isso, hoje, vamos te contar como é possível conquistar números como esses para o seu negócio, e todos os passos que levaram a Strati para outro patamar no marketing digital.
\n\n\n\nContra fatos, não há argumentos. Por isso, quando mostramos os dados de conversão da Strati, em uma semana de ativação da Landing Page, surpreendemos nosso cliente.
\n\n\n\nEm 7 dias, conquistamos 65% de conversões. Quando falamos em taxas de conversão de LPs de material rico, precisamos lembrar que o ideal é 19% e, a partir de 40%, já consideramos taxas muito boas. Porém, a Beatz foi além, mantendo taxas superiores a 60% durante todo o período de ativação do material.
\n\n\n\nEm seu primeiro mês ativo, o White Paper criado pela equipe de desenvolvimento de conteúdo Beatz, se manteve estável, atingindo 66% de conversão. Quando comparamos com sua primeira semana de campanha, notamos um aumento de 184% na captação de leads, em apenas 3 semanas.
\n\n\n\nEsse material continuou dando bons resultados, até mesmo em meio a outras campanhas. Entregando, em 6 meses, mais de 160 leads qualificados, sendo 66% dos visitantes conquistados através de estratégias eficazes de performance.
\n\n\n\nOs resultados, de fato, foram duradouros. Agora, em um ciclo totalmente novo, podemos ver que o White Paper, continua entregando bons leads à Strati.
\n\n\n\nNo último mês, por exemplo, a estratégia de conteúdo continuou demonstrando sua força e converteu 63% dos visitantes da página.
\n\n\n\nQuer saber como a Beatz conquistou esses números para a Strati? Continue acompanhando o texto e confira os detalhes dessa estratégia de sucesso!
\n\n\n\nAntes de mais nada, se você está se perguntando: isso pode funcionar para a minha empresa? Podemos dizer, com toda a certeza, que sim.
\n\n\n\nAfinal, tudo foi feito através de planejamentos personalizados, que buscavam atender as demandas da Strati e de seus clientes.
\n\n\n\nPor meio da definição de uma persona ideal, conseguimos desenvolver materiais de qualidade, em uma linguagem que atendeu as necessidades do público e gerou curiosidade. Acima de tudo, entregando conteúdo de qualidade que agregaram valor para o público.
\n\n\n\nAs estratégias de divulgação paga, também foram essenciais para o sucesso da campanha. Através da segmentação do público alvo, atingimos as pessoas certas para entregar resultados eficazes e leads qualificados para a Strati.
\n\n\n\nHoje, independente do seu segmento, não podemos deixar de inovar. Por isso, tivemos que fugir do habitual e entregar, ao invés do e-book convencional, um White Paper, com conteúdo mais técnico e denso, se adequando à nossa persona que já estava mais avançada no funil de vendas.
\n\n\n\nDesse modo, conquistando sua atenção e demonstrando os conhecimentos da Strati. Assim, reforçando o posicionamento da marca no mercado de TI, ao mesmo tempo em que entregávamos informação de qualidade para o público-alvo.
\n\n\n\nAtravés de técnicas únicas no mercado e uma equipe de especialistas apta a entregar os melhores conteúdos e estratégias, a Beatz está pronta para alcançar taxas de conversão superiores para a sua empresa.
\n\n\n\nAcha que seu negócio está preparado para tantos leads? Fale já com um dos nossos consultores e comece agora mesmo a aumentar suas vendas!
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nPara tirar suas dúvidas sobre Segurança Cibernética para Empresas, convidamos o André Bernardo e o Denny Roger, da Strati, especialistas em cibersegurança, para bater um papo no Beatz Podcast.
\n\n\n\nAcompanhe essa conversa super interessante e aprimore seu conhecimento sobre o tema!
\n\n\n\nA Masotti Investimentos, referência do setor imobiliário aqui de Indaiatuba e região, se surpreendeu ao descobrir que a Beatz tinha as melhores estratégias de marketing para o seu segmento. Nós temos certeza que você também vai se surpreender, por isso, vamos contar tudo sobre as técnicas aplicadas para aumentar o número de leads desse nosso cliente.
\n\n\n\nAntes de tudo, vamos entender um pouco mais sobre o trabalho realizado pela Masotti Investimentos.
\n\n\n\nEssa construtora e incorporadora, atua há mais de 40 anos nas cidades de Indaiatuba, Praia Grande, Americana, Itu e Campinas, com o compromisso de proporcionar aos seus clientes os melhores investimentos. Assim, oferecendo segurança nas negociações e o melhor em infraestrutura.
\n\n\n\nEm toda a sua jornada, foram mais de 4 mil imóveis entregues, 19 empreendimentos ao todo e cerca de 350.000 m² de área construída.
\n\n\n\nCom esse tempo de mercado e as contribuições que geraram a satisfação dos seus clientes, a Beatz enxergou na Masotti o poder de crescer ainda mais através das melhores estratégias de marketing para o setor imobiliário.
\n\n\n\nQuer ver como fizemos isso? Continue acompanhando o texto, confira os detalhes e veja que isso também pode funcionar para a sua empresa!
\n\n\n\nComo vimos, a Masotti Investimentos já havia construído um legado de sucesso, o que precisávamos fazer era exteriorizar isso, tornar essa informação mais acessível para o público certo.
\n\n\n\nNo início de todo projeto, trabalhamos com o alinhamento de expectativas. Mensuramos os objetivos dos nossos clientes através de métricas do mercado e determinamos as possibilidades em meio ao cenário e disponibilidade de investimentos.
\n\n\n\nCom os resultados que obtivemos na geração de leads para a Masotti, concluímos que foi possível ultrapassar as expectativas definidas no início do projeto.
\n\n\n\nA produção de conteúdo, bem como, as estratégias de performance, são fundamentais em qualquer campanha que façamos. É através delas que conquistamos mais visitantes, leads e oportunidades de negócio.
\n\n\n\nMas, acima de tudo, é preciso ter em mente, qual é o público ideal para o seu produto/serviço. Por isso, os serviços da Beatz se destacam em diversos segmentos.
\n\n\n\nPois, por métodos únicos de pesquisa, conseguimos determinar qual o público-alvo e persona que mais se destacam como possibilidade de um negócio de sucesso.
\n\n\n\nIsso faz com que nossas campanhas sejam extremamente segmentadas. Desse modo, aumentando as taxas de conversão e conquistando cada vez mais leads.
\n\n\n\nPara isso, precisamos contar com a melhor equipe de profissionais. Desse modo, oferecendo as melhores soluções, com práticas próprias que nos ajudaram a tornarmos referência em geração de resultados para os nossos clientes.
\n\n\n\nCom uma metodologia interna de desenvolvimento bem estruturada, atribuímos os melhores processos, sempre prezando pela colaboração entre a equipe, tendo assim, uma visão ampla do projeto. Foi dessa forma, que atribuímos a todos os nossos processos o fator de melhoria contínua.
\n\n\n\nCom todo os processos de produção já finalizados, campanhas ativas e resultados sendo gerados, iniciamos então, o acompanhamento dos resultados. Assim, identificando os pontos de melhoria com tempo hábil para aplicar alterações no processo já em andamento.
\n\n\n\nEm todo o seu período ativo, a landing page de material rico manteve-se estável, convertendo 50% dos diversos visitantes da página.
\n\n\n\nMas, seu destaque encontra-se no mês de outubro, quando convertemos 66% dos visitantes da página, transformando-os em leads e estreitando o relacionamento até que eles viessem a se tornar oportunidades de negócio.
\n\n\n\nÉ importante ressaltar, que esse material se manteve acima da média do mercado imobiliário em seu período de ativação, ao final, conquistando a média de 50% de conversão de todos os visitantes da página.
\n\n\n\nCalculando os resultados obtidos no início do projeto, com as alterações feitas em seu decorrer, aumentamos cerca de 120% o número de conversões, chegando em um valor final surpreendente, que superou as expectativas do nosso cliente.
\n\n\n\nCom metodologias de trabalho únicas, nos diferenciamos por atender as demandas de mercado de todos os nossos clientes, trabalhando com as especificidades de cada setor. Dessa forma, segmentando o melhor público para nossas campanhas, gerando reconhecimento de marca, leads e vendas.
\n\n\n\nPara isso, trabalhamos com equipes compostas por profissionais qualificados e especialistas, atuando nas seguintes tarefas:
\n\n\n\nDesse modo, atingindo todos os pontos principais de uma estratégia eficiente, fazendo a cobertura completa e, o melhor, atendendo as demandas específicas da sua empresa. Da mesma forma que conquistamos os melhores resultados de conversão para a Masotti Investimento, podemos tornar a sua empresa um case de sucesso.
\n\n\n\nAcha que está pronto para destacar p seu negócio no mercado através das melhores estratégias de marketing digital da região? Chegou a hora de dar o primeiro passo em direção a um futuro de possibilidades ilimitadas. Fale agora mesmo com nosso time de especialistas e veja que você, também, pode se tornar um case de sucesso Beatz!
\n\n\n\n\n', 'Veja como a Masotti Investimentos aumentou suas conversões em 120% com as melhores técnicas de produção de conteúdo e performance', 'Entenda tudo o que a Beatz está disposta a fazer para levar resultados superiores a sua empresa ', 'inherit', 'closed', 'closed', '', '6722-revision-v1', '', '', '2024-03-07 15:22:13', '2024-03-07 18:22:13', '', 6722, 'https://beatz.com.br/?p=10426', 0, 'revision', '', 0), (10427, 6, '2024-03-07 15:22:21', '2024-03-07 18:22:21', '\nO cenário de pandemia em que vivemos, fez com que as empresas de todos os ramos que conhecemos, tivessem que mudar a sua forma de vender para, assim, continuarem ativas no mercado. Com o setor imobiliário não foi diferente. Em razão de todos esses acontecimentos e mudanças no mercado, o marketing digital passou a ser mais visto.
\n\n\n\nDo dia para noite, corretores, imobiliárias e construtoras tiveram que ser mais criativas para mudar os seus processos e rotinas de trabalho.
\n\n\n\nHoje em dia, sempre que queremos fazer a compra de um produto, o nosso ponto de partida tem sido a internet. E no setor de imóveis tem ocorrido o mesmo, já que a primeira opção de uma pessoa que busca por um imóvel, é fazer uma pesquisa no Google.
\n\n\n\nE é neste ponto que queremos chegar. Nesse texto, vamos mostrar como a Masotti, uma empresa desta área, conseguiu resultados muito positivos com nossas estratégias
\n\n\n\nEntão, se você quer saber mais sobre a área de marketing digital imobiliário, e quer entender sobre o assunto, vamos te contar tudo a partir de agora!
\n\n\n\nO marketing digital tem influenciado muito no aumento de resultados de diversos negócios e, com as empresas do ramo imobiliário não tem sido diferente.
\n\n\n\nUm bom exemplo de crescimento por meio de estratégias de marketing imobiliário, é a Masotti Investimentos. Com o uso de estratégias de Inbound Marketing e Performance usados pela Beatz, já foi possível ver muitos resultados positivos.
\n\n\n\nPara realizarmos essas estratégias, usamos os 4 pilares da Inboud Marketing, que são:
\n\n\n\nAlém do Inbound Marketing, foi usado, também, estratégias de performance para os empreendimentos. Onde são usados uma série de anúncios digitais, com o intuito de atrair leads que estão prontos para comprar.
\n\n\n\nDe acordo com a Marília Fonsceca, os resultados obtidos com essas estratégias foram de xxxxxx, e eles estão muito contentes com o número de conversões em seu site.
\n\n\n\nOu seja, com a ajuda da nossa equipe, a renomada empresa conquistou mais visibilidade, passou a segmentar melhor seus produtos e a atrair o público que desejava, através de conteúdos estratégicos, que melhoraram a posição nos mecanismos de busca e aumentaram a chance da marca ser vista como uma referência no mercado em que atua.
\n\n\n\nO marketing digital imobiliário, é um conjunto de estratégias online o offline, que são aplicadas para fazer a promoção de uma empresa do ramo de imóveis.
\n\n\n\nEssa estratégia está totalmente focada em divulgar negócios, fortalecer a marca e, também, criar conexões entre empresas do setor mobiliário.
\n\n\n\nEssas ações, se feitas da maneira correta, podem ajudar na venda de imóveis e contribuir gerando mais oportunidades de negócios, atraindo, assim, pessoas realmente interessadas na compra ou aluguel de imóveis.
\n\n\n\nEntender o conceito de marketing imobiliário, e conhecer os seus benefícios é a parte mais fácil. Mas, afinal, como isso funciona na prática?
\n\n\n\nAo entrar nessa área, você pode perceber alguns desafios na hora de desenvolver a sua estratégia.
\n\n\n\nEm primeiro lugar, vale lembrar que a concorrência nesse ramo é muito alta, e que, por ter um alto valor de investimento, torna-se um processo de vendas lento. Sem contar que, ao vender um imóvel, o corretor não tem que lidar somente com o dinheiro do cliente, mas, também, com suas emoções e objetivos de vida.
\n\n\n\nPorém, com o marketing digital, é possível superar esses desafios e criar uma estratégia de sucesso.
\n\n\n\nTer um site preparado para conversão, é um ponto muito importante para transformar visitantes em leads.
\n\n\n\nUsar o Inbound Marketing no seu processo de vendas, é crucial para atrair novos clientes e fechar negócios.
\n\n\n\nPara essa estratégia ter sucesso na prática, é importante que seja produzido conteúdo regularmente, para se tornar uma autoridade na área, tanto no site como nas redes sociais.
\n\n\n\nPensar como o seu público-alvo, é outra ação que ajuda muito neste processo. Pois, de certa forma, você vai entender mais sobre a pessoa que você está atendendo.
\n\n\n\nContudo, podemos perceber que, para realizar essa tarefa na prática, é necessário muito esforço e dedicação para conseguir uma boa estratégia de marketing digital.
\n\n\n\nSem dúvidas, todas as estratégias citadas podem te aproximar do seu objetivo. No entanto, o ideal é que você busque por profissionais qualificados para te ajudar nessa jornada.
\n\n\n\nPodemos perceber que a prática do marketing no ramo imobiliário é de muita importância, ainda mais, tendo em vista o cenário atual em que estamos.
\n\n\n\nPorém, se ainda restam dúvidas da sua parte, separamos 5 vantagens que o marketing digital pode oferecer ao seu negócio. Confira:
\n\n\n\nEsse, é um dos principais objetivos de se investir em marketing imobiliário. Com ele, você cria uma boa relação com os clientes, tornando-se uma referência para eles, ofertando uma melhor experiência.
\n\n\n\nEntão, se você atua nesse ramo, precisa saber que, ter uma boa relação com o seu cliente é fundamental.
\n\n\n\nUsando o marketing imobiliário, é possível aumentar a divulgação do seu negócio, de imóveis e serviços oferecidos.
\n\n\n\nAlém disso, com a frequência de postagens em redes sociais e criação de conteúdo, você se mantém na memória do público. Sendo assim, pessoas que já compraram de você, são mais propensas a indicar a sua empresa pra alguém.
\n\n\n\nEssa estratégia, quando bem conduzida, garante que a mensuração dos resultados seja feita através de números concretos, como, por exemplo, os seus indicadores de desempenho.
\n\n\n\nSendo assim, é possível estruturar uma base sólida para a sua tomada de decisões.
\n\n\n\nQuanto maior a quantidade de conteúdo relevante que você publica, mais valor você entrega para o seu público.
\n\n\n\nCom a entrega desses conteúdos relevantes, você se torna um modelo forte no mercado imobiliário. Sendo assim, o cliente deposita ainda mais confiança na sua empresa.
\n\n\n\nQuando falamos de vendas de imóveis, sabemos que temos um processo comercial mais lento. Pois, trata-se de um grande investimento.
\n\n\n\nPorém, se você investe em marketing e gera conteúdo de valor, fornecendo soluções para as necessidades do consumidor, a tendência é que esse ciclo seja acelerado.
\n\n\n\nUsando o marketing digital imobiliário, você pode fechar vendas mais rápido que usando os métodos tradicionais.
\n\n\n\nVocê está pronto para fazer como a Masotti e aumentar os seus resultados com o auxílio da Beatz?
\n\n\n\nEntão, fale com um de nossos especialistas e saiba mais sobre os nossos serviços!
\n\n\n\nAlém disso, acompanhe o nosso blog e fique por dentro de tudo sobre o marketing digital e as vantagens que ele pode te oferecer.
\n', 'Descubra como o marketing digital imobiliário está ajudando as empresas a crescerem em média xx%', 'Quer aumentar os resultados da sua empresa do ramo imobiliário? A Beatz tem estratégias infalíveis de marketing digital para você!', 'inherit', 'closed', 'closed', '', '3987-revision-v1', '', '', '2024-03-07 15:22:21', '2024-03-07 18:22:21', '', 3987, 'https://beatz.com.br/?p=10427', 0, 'revision', '', 0), (10428, 6, '2024-03-07 15:22:58', '2024-03-07 18:22:58', '\nA AB+ Urbanismo, é uma empresa com mais de 15 anos de tradição no mercado imobiliário, que nasceu com o propósito de desenvolver e entregar projetos urbanos com foco em loteamentos residenciais e comerciais (fechados e abertos).
\n\n\n\nNos últimos anos, foram entregues empreendimentos inteligentes em todo estado de São Paulo, com localização privilegiada, ofertando em um só lugar: conforto, qualidade de vida, segurança para toda a família, contato com a natureza e tranquilidade.
\n\n\n\nAlém disso, a AB+ está trabalhando nas obras de um novo empreendimento em Belém do Pará, onde todos os lotes residenciais já foram vendidos. Garantindo mais um grande sucesso.
\n\n\n\nA AB+ Urbanismo ainda não tinha uma presença forte no meio digital. Era uma empresa que, apesar de sempre ter feito um trabalho de qualidade em seus empreendimentos, não era tão reconhecida.
\n\n\n\nEntretanto, com o crescimento do mercado, a empresa percebeu que deveria estar bem colocada na internet. Em razão disso, vieram até a gente.
\n\n\n\nPara fortalecer a sua imagem no meio digital, usamos duas principais estratégias: inbound marketing e marketing digital.
\n\n\n\nA seguir, vamos explicar melhor cada uma delas.
\n\n\n\nO Marketing Digital tem como objetivo, promover uma marca dentro do ambiente online. Ou seja, essa estratégia permite que as empresas usem uma série de processos com ferramentas digitais, para fornecer produtos e serviços mais diretamente aos seus clientes.
\n\n\n\nPelo fato de muitas pessoas estarem conectadas à internet, os empresários buscam, cada vez mais, se comunicarem por meio das mídias sociais. Muitas, têm o foco principal na venda de seu serviço ou produtos. Mas também, no fortalecimento e reconhecimento de sua marca.
\n\n\n\nCom ele, se torna possível:
\n\n\n\nO Inbound Marketing, nada mais é do que um conjunto de estratégias de marketing que liga a criação e o compartilhamento de certo conteúdo, para um determinado público-alvo.
\n\n\n\nDessa forma, essa ação busca a licença do cliente para se comunicar de maneira direta. Assim, inicia-se um relacionamento.
\n\n\n\nEm resumo, o Inbound Marketing, é o marketing no qual o público chega até o seu negócio, por meio dos seus conteúdos. Com isso, apresentar seus serviços e torná-los clientes fica mais fácil.
\n\n\n\nPor isso, o marketing de atração, também é conhecido como o “novo marketing”.
\n\n\n\nEnfim, com essas estratégias aplicadas, foi possível potencializar as vendas da AB+ Urbanismo. Conseguimos mostrar ao público quem é a empresa e seus pontos positivos, fazendo-a ocupar seu espaço no mercado digital.
\n\n\n\nNo ano de 2020, a AB+ cresceu 300% e, basicamente, com suas vendas acontecendo através do mercado eletrônico. Sendo assim, a marca está cada vez mais consolidada e em constante crescente no ramo imobiliário.
\n\n\n\nSendo assim, já pensou tornar sua empresa um case de sucesso da Beatz? Entre em contato com um de nossos especialistas e saiba mais sobre nossos serviços.
\n\n\n\nAlém disso, não deixe de acompanhar nosso blog para ficar por dentro de tudo sobre o marketing digital!
\n', 'Saiba como a AB+ Urbanismo cresceu 300% em um ano, com o marketing digital', '', 'inherit', 'closed', 'closed', '', '3423-revision-v1', '', '', '2024-03-07 15:22:58', '2024-03-07 18:22:58', '', 3423, 'https://beatz.com.br/?p=10428', 0, 'revision', '', 0), (10429, 6, '2024-03-07 15:23:04', '2024-03-07 18:23:04', '\nAumentar as vendas de um negócio, é o principal foco de pessoas que têm uma empresa e querem ter retorno positivo.
\n\n\n\nPor isso, investir em técnicas de marketing tem sido uma opção muito procurada por esses empreendedores nos dias atuais.
\n\n\n\nCom o frequente avanço da tecnologia, conquistar visibilidade no mercado digital tem sido uma tática e tanto para aumentar o número de vendas de produtos ou serviços de uma empresa.
\n\n\n\nNo ramo de imóveis, essas estratégias de marketing digital, também conhecidas como marketing para construtoras, estão sendo cada vez mais usadas, trazendo retornos muito positivos para esse perfil de empresas.
\n\n\n\nAliás, este é o caso de um de nossos clientes, a AB+ Urbanismo, que conseguiu vender XXX milhões usando nossas táticas de vendarketing.
\n\n\n\nCom a união da equipe de vendas e de marketing, a construtora AB+ Urbanismo, com auxílio da Beatz Digital, conseguiu atingir uma meta de vendas de XXX milhões.
\n\n\n\nPara conquistar esses objetivos, a Beatz entrou com a parceria na área de marketing de performance, enquanto a AB+ otimizou o seu setor de vendas.
\n\n\n\nO marketing de performance, consiste em realizar as ações com base nos resultados à partir de análise de dados. Ou seja, ele consegue identificar se o investimento feito em mídias sociais está dando certo.
\n\n\n\nPar darmos início em nossa estratégia, concentramos as campanhas em alguns empreendimentos específicos e direcionamos os anúncios nas regiões em que eles estão. Além disso, nossa produção foi focada no público alvo da construtora.
\n\n\n\nA estratégia que foi usada, pode agregar muitos benefícios para a sua empresa, assim como agregou para a AB+.
\n\n\n\nCom a ajuda de profissionais capacitados, você pode alcançar seus objetivos de maneira muito mais rápida. Pois, para desenvolver essa estratégia, é preciso usar diversas ferramentas e plataformas de marketing digital.
\n\n\n\nEntão, podemos concluir que a união das equipes, formando o vendarketing, foi fundamental para o incremento dos resultados.
\n\n\n\nComo já está claro em seu próprio nome, vendarketing é a junção de dois termos muito conhecidos: vendas e marketing.
\n\n\n\nSendo assim, a estratégia de unir esses dois setores, tem sido um triunfo para muitas empresas que têm aderido à ideia.
\n\n\n\nCom esse trabalho em equipe, é possível gerar mais oportunidades de vendas e fazer abordagens comerciais mais eficazes.
\n\n\n\nCom a ajuda do marketing para construtoras, é possível desenvolver o vendarketing dentro do seu negócio e aumentar os seus lucros.
\n\n\n\nAs áreas de vendas e marketing, são as principais responsáveis por gerar mais busca e otimizar a gestão da marca.
\n\n\n\nPortanto, essa união pode colaborar muito nos resultados da sua empresa, por conta dos vários benefícios que ela pode oferecer ao seu negócio.
\n\n\n\nQuando o vendarketing é usado, fica ainda mais fácil alcançar as metas da empresa. Dessa forma, é possível saber quantas oportunidades o time de marketing consegue gerar para que o pessoal de vendas possa converter.
\n\n\n\nAlém disso, a união permite a mensuração de dados. É possível avaliar, por meio de relatórios, o desempenho de cada campanha e de negociações de vendas, tendo como comprovar quais ações têm sido mais eficazes.
\n\n\n\nAssim, com base nessas melhorias, é possível perceber que, se importar da maneira correta, a melhora nos resultados torna-se inevitável. Sendo possível, melhorar a experiência dos seus clientes em potencial.
\n\n\n\nPara criar uma base sólida no mercado, as construtoras têm buscado por planos poderosos de marketing.
\n\n\n\nOs trabalhos dentro de uma construtora envolvem muitos segmentos de atuação e, uma área que deve ser vista como a mais importante, é o setor de marketing.
\n\n\n\nEntão, se você atua na área de construção civil, confira como é possível usar esse setor em seu favor por meio de estratégias. Com a ajuda da nossa equipe, você pode:
\n\n\n\nA comercialização online do seu negócio, merece um plano de marketing muito bem estruturado.
\n\n\n\nPor isso, é de muita importância que, ao fazer uma estratégia de marketing, você tenha uma equipe especializada, ajudando nos bastidores, em todo o processo.
\n\n\n\nCom o auxílio da Beatz Digital, a AB+ Urbanismo vendeu milhões por meio das estratégias de vendarketing.
\n\n\n\nFaça como eles e tenha um plano de marketing totalmente único para o seu negócio. Entre em contato com a nossa equipe e fale com um de nossos especialistas. Estamos à disposição para te ajudar!
\n\n\n\nMas, se ainda deseja mais informações sobre o universo do marketing digital, fique ligado em nosso blog e acompanhe as maiores novidades do mercado!
\n', 'Marketing para construtoras: como a AB+ Urbanismo vendeu xxx milhões com vendarketing', 'Descubra como a empresa aumentou as suas vendas por meio deste método', 'inherit', 'closed', 'closed', '', '4093-revision-v1', '', '', '2024-03-07 15:23:04', '2024-03-07 18:23:04', '', 4093, 'https://beatz.com.br/?p=10429', 0, 'revision', '', 0), (10430, 6, '2024-03-07 15:23:13', '2024-03-07 18:23:13', '\nA AB+ Urbanismo é uma empresa com mais de 15 anos de tradição no mercado imobiliário, que nasceu com o propósito de desenvolver e entregar projetos urbanos com foco em loteamentos residenciais e comerciais (fechados e abertos).
\n\n\n\nNos últimos anos, foram entregues empreendimentos inteligentes em todo estado de São Paulo, com localização privilegiada, oferecendo em um só lugar: conforto, qualidade de vida, segurança para toda a família, contato com a natureza e tranquilidade.
\n\n\n\nA AB+ Urbanismo ainda não possuía uma presença forte no meio digital. Era uma empresa que, apesar de sempre ter realizado um trabalho de qualidade em seus empreendimentos, não era tão reconhecida.
\n\n\n\nPorém, com o desenvolvimento do mercado, a empresa percebeu que deveria estar bem posicionada na internet. Em razão disso, chegaram até a gente.
\n\n\n\nPara fortalecer a sua imagem no meio digital, usamos duas principais estratégias: inbound marketing e marketing digital.
\n\n\n\nA seguir, vamos explicar melhor cada uma delas.
\n\n\n\nO Marketing Digital tem como objetivo, promover uma marca dentro do ambiente online. Essa estratégia permite que as empresas usem uma série de processos com ferramentas digitais, para fornecer produtos e serviços mais diretamente aos seus clientes.
\n\n\n\nPelo fato de muitas pessoas estarem conectadas à internet, os empresários buscam, cada vez mais, se comunicarem através das mídias sociais. Muitas têm o foco principal na venda de seu serviço ou produtos. Mas também, no fortalecimento e reconhecimento de sua marca.
\n\n\n\nCom ele, se torna possível:
\n\n\n\nO Inbound Marketing nada mais é do que um conjunto de estratégias de marketing que juntam a criação e o compartilhamento de certo conteúdo, para um determinado público-alvo.
\n\n\n\nDessa forma, essa ação busca o consentimento do cliente para se comunicar de maneira direta. Assim, inicia-se um relacionamento.
\n\n\n\nEm resumo, o Inbound Marketing, é o marketing no qual o público chega até o seu negócio, por meio dos seus conteúdos. Com isso, apresentar seus serviços e torná-los clientes fica mais fácil.
\n\n\n\nPor isso, o Inbound também é popularmente conhecido como o “novo marketing”.
\n\n\n\nCom essas estratégias aplicadas, foi possível potencializar as vendas da AB+ Urbanismo. Conseguimos mostrar ao público quem é a empresa e seus pontos positivos, fazendo-a ocupar seu espaço no mercado digital.
\n\n\n\nNo ano de 2020, a AB+ cresceu 300% e, basicamente, com suas vendas acontecendo através do mercado eletrônico. A marca está cada vez mais consolidada e em constante crescente no ramo imobiliário.
\n\n\n\nSendo assim, já pensou tornar sua empresa em um case de sucesso da Beatz? Entre em contato com um de nossos especialistas e saiba mais sobre os nossos serviços.
\n\n\n\nAlém disso, não deixe de seguir nosso blog para ficar por dentro de tudo sobre o marketing digital!
\n', 'Saiba como a AB+ Urbanismo cresceu 300% em um ano com o marketing digital', '', 'inherit', 'closed', 'closed', '', '2755-revision-v1', '', '', '2024-03-07 15:23:13', '2024-03-07 18:23:13', '', 2755, 'https://beatz.com.br/?p=10430', 0, 'revision', '', 0); INSERT INTO `wpbeatz_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (10431, 6, '2024-03-07 15:24:03', '2024-03-07 18:24:03', '\nVocê sonha em ter altas taxas de visitantes e conversões em suas Landing Pages de material rico? A Beatz pode te ajudar a concretizar esse sonho e alcançar resultados surpreendentes.
\n\n\n\nQuer saber como?
\n\n\n\nA TGF, líder no mercado de peças automotivas, através de estratégias desenvolvidas pela Beatz, conseguiu conquistar números acima da média e hoje tornou-se referência quando o assunto é conversão de materiais ricos em estratégias de Inbound Marketing.
\n\n\n\nPara provar a você, que é possível dominar o seu segmento através de estratégias consolidadas em análise de dados e expertise, vamos te mostrar os resultados que a TGF conquistou durante nossa parceria.
\n\n\n\nEntão, acompanhe como conseguimos alcançar e, até mesmo, ultrapassar os objetivos da empresa e descubra que você também pode ser um Case de Sucesso Beatz.
\n\n\n\nMais de 50% de conversões em apenas 4 dias
\n\n\n\nAcha isso impossível? Pois saiba, que a TGF alcançou taxas superiores a 50% nos primeiros dias de publicação do material criado pela Beatz.
\n\n\n\nDe acordo com uma pesquisa realizada pela Resultados Digitais, a taxa de conversão média de uma LP é de 19,9%. Além disso, o estudo ainda aponta que apenas 1 em cada 10 páginas supera a marca de 50% de conversões.
\n\n\n\nA Beatz posicionou a TGF entre as páginas com maior número de conversões em apenas 4 dias. Através de estratégias personalizadas, desenvolvidas por nossos especialistas, entregamos resultados acima da média.
\n\n\n\nJá são 7 meses de campanha ativa e continuamos convertendo em taxas superiores à média do mercado, comprovando que as estratégias da Beatz Marketing Digital podem entregar os melhores resultados para a sua empresa.
\n\n\n\nQuer mudar os resultados do seu negócio, assim como a TGF Automotive? Vamos te mostrar como conquistamos esse número, e como você também poderá ter essas taxas. Acompanhe!
\n\n\n\nBeatz Inbound Marketing
\n\n\n\nComo você viu anteriormente, esses números são possíveis somente por conta de estratégias personalizadas que visam a segmentação do público e o atendimento de suas necessidades. Para isso, nosso time de especialista desenvolve um planejamento de conteúdo específico para as demandas dos clientes que você pretende alcançar.
\n\n\n\nComo a Beatz conquistou mais leads para a TGF?
\n\n\n\nQuer entender melhor sobre os métodos aplicados para conquistarmos números tão expressivos? Continue acompanhando o texto e veja todos os detalhes!
\n\n\n\nEntendimento do público
\n\n\n\nIdentificar o público é um passo essencial para conquistar taxas de conversão tão altas. Afinal, para garantir que visitantes se tornem leads, é preciso falar com as pessoas certas.
\n\n\n\nPara alcançarmos esse resultado, desenvolvemos técnicas exclusivas para a definição de uma persona e segmentação do público da TGF. Dessa forma, garantindo que aqueles que acessaram a página de LP tivessem conexão e interesse pela marca.
\n\n\n\nConteúdos incríveis
\n\n\n\nNão basta saber com quem falar. É preciso saber o que dizer para os seus visitantes. Por isso, desenvolvemos um planejamento de conteúdo completo para a TGF, que envolve a produção de artigos para blog, posts para redes sociais e e-mails, entre muitos outros formatos.
\n\n\n\nCom isso, estabelecemos um cenário de educação do mercado, fazendo com que os visitantes chegassem até a página de serviço prontos para se tornarem leads.
\n\n\n\nDessa maneira, nossa equipe de desenvolvimento realizou estudos sobre os principais temas e buscou responder as principais dúvidas da persona. Para assim, tornar os conteúdos da TGF valiosos para o seu público.
\n\n\n\nAs mídias pagas também foram utilizadas com eficiência. Através de pesquisas de mercado, conseguimos definir os melhores canais de comunicação com os clientes da TGF e, assim, atingi-los de maneira eficaz.
\n\n\n\nCom a criação de Landing Pages que convertem, e anúncios segmentados e desenvolvidos através das melhores técnicas do mercado.
\n\n\n\nAcha que a sua empresa está pronta para ter esses números também? Pois saiba, que nós temos a certeza de que isso é possível.
\n\n\n\nFale agora mesmo um dos nossos especialistas e seja você o nosso próximo case de sucesso!
\n\n\n\n\n', 'Você sabe como a TGF converteu mais de 50% dos seus visitantes?', 'Revelamos os segredos dessa estratégia de sucesso da Beatz Marketing Digital', 'inherit', 'closed', 'closed', '', '6493-revision-v1', '', '', '2024-03-07 15:24:03', '2024-03-07 18:24:03', '', 6493, 'https://beatz.com.br/?p=10431', 0, 'revision', '', 0), (10432, 6, '2024-03-07 15:24:28', '2024-03-07 18:24:28', '\n1.312% em retorno sobre ativos em campanhas de Google Ads parece um sonho?
\n\n\n\nNão podemos negar que, para vender é preciso investir em campanhas publicitárias e anúncios. Mesmo assim, o objetivo de qualquer negócio é diminuir o valor investido ao mesmo tempo em que se aumenta a lucratividade. Esse cenário deixa de ser um sonho, quando as estratégias de marketing passam para as mãos das pessoas certas.
\n\n\n\nFoi assim que a boaonda® confiou na Beatz para assumir a gestão dotráfego pago de seu e-commerce e conquistou 1.312% em retorno sobre ativos, em campanhas de anúncios no Google.
\n\n\n\nA seguir, confira como fizemos isso e veja mais detalhes sobre os resultados de nossas estratégias.
\n\n\n\nA Boaonda® é uma marca de calçados confortáveis e ortopédicos, com uma gama de produtos que inclui chinelos, tênis, clogs e botas. Embora contribua para a saúde dos pés, sua essência é incentivar um estilo de vida que busca estimular momentos positivos em seus clientes.
\n\n\n\nA marca investe em materiais inovadores e tecnologia de ponta para criar produtos que seguem os altos padrões de qualidade internacional e também oferecem um toque de leveza, modernidade e beleza em cada peça. Não à toa, conquistou admiradores em mais de 30 países
\n\n\n\nJunto à Beatz, a criatividade dos produtos se reflete em cada palavra dos materiais. Em nosso escopo, planejamos conteúdos e campanhas de anúncios pagos. A cada ciclo, são criadas e desenvolvidas estratégias para transformar a experiência boaonda® em interações inesquecíveis com os clientes e potencialização de vendas em seu e-commerce.
\n\n\n\nA boaonda® é uma parceira de longa data da Beatz. Durante os anos juntas, obtivemos resultados importantes, verdadeiros cases de sucesso. Por exemplo, após apenas 6 meses de trabalho a Beatz contribuiu para a redução de 89,6% no Custo por Venda da empresa.
\n\n\n\nDesta vez, nossas conquistas foram ainda mais impressionantes. Para se ter uma ideia, em menos de 3 meses melhoramos em 400% o retorno dos investimentos em Google Ads para o e-commerce. Definitivamente, trata-se de um resultado que não vemos todos os dias.
\n\n\n\nO projeto em questão diz respeito a uma campanha de Google Ads voltada para estimular as vendas do e-commerce da boaonda®. Os resultados obtidos foram alcançados num curto período de menos de 3 meses, entre setembro e novembro de 2023.
\n\n\n\nO principal objetivo do cliente era até que simples: tornar sua presença digital mais lucrativa, dentro de sua determinada margem de lucro, realizando mais vendas em seu e-commerce por meio de campanhas de anúncios pagos no Google.
\n\n\n\nMas como tudo no marketing digital, precisamos estipular metas e KPIs – ou seja, Indicadores Chave de Desempenho – que possibilitem de fato analisar se as estratégias estão ou não sendo efetivas.
\n\n\n\nAssim, estipulamos a meta de conseguir 500% de retorno sobre ativos (ROAS) para essa ação. Isso significa que, de todo o recurso que investiríamos para a marca aparecer nos resultados do Google de forma patrocinada, teríamos que realizar vendas o suficiente para ter 500% de retorno sobre esse valor.
\n\n\n\nPode parecer uma meta ousada e realmente é. Mas confiamos em nossas estratégias e no passado frutífero da parceria entre a Beatz e a boaonda®.
\n\n\n\nPara atingir a meta, optamos pela estratégia de focar em inventários (espaço publicitário em site e apps) com valor mais alto, anunciando itens mais caros. Isso porque muitas palavras-chave da marca têm o Custo Por Clique (CPC) alto. Assim, não poderíamos gastar para produtos com um baixo valor.
\n\n\n\nAtuamos para atingir os públicos em todas as etapas do funil de vendas. Afinal, a boaonda® tem clientes, leads e clientes em potencial, com os quais poderíamos nos relacionar.
\n\n\n\nO blog da empresa conta com diversos artigos, o que possibilitou a criação de campanhas de anúncio dinâmico (DAS) que direcionava o público para esses textos. Essa estratégia é especialmente importante para aqueles no topo do funil.
\n\n\n\nAlém disso, criamos uma campanha DAS para os produtos que estavam em promoção no e-commerce da boaonda®, assim como algumas campanhas da rede de pesquisa focada em algumas linhas premium.
\n\n\n\nPor fim, criamos campanha de Performance Max com um novo inventário, desta vez focado nos produtos mais caros.
\n\n\n\nVendo dessa forma parece até algo simples, mas na verdade, para aplicar todas essas estratégias de maneira eficiente foi preciso empregar uma variedade de conhecimentos e expertises.
\n\n\n\nDentre os principais está a inteligência de mercado aplicada. Estratégia na qual coletamos, analisamos e interpretamos informações relevantes para tomar decisões estratégicas.
\n\n\n\nAlém disso, nossa rotina envolvia a realização de otimizações semanais nos canais com maior rentabilidade, para as campanhas com boa performance não entrarem em período de aprendizagem.
\n\n\n\nO processo foi esse: aplicação de todo o nosso conhecimento e experiência adquirida durante anos. Mas afinal, quais foram os resultados?
\n\n\n\nDe forma geral, podemos dizer que diminuímos os investimentos ao mesmo tempo em que aumentamos o desempenho.
\n\n\n\nEm se tratando do tráfego do e-commerce, por termos investido um valor mais baixo, as impressões diminuíram em cerca de 10%. Por outro lado, os cliques – o que nós realmente objetivamos – aumentaram em aproximadamente 13%, deixando a taxa de cliques (CTR) em cerca de 8%.
\n\n\n\nE o que são os cliques senão as pessoas por trás deles em leads? Com a nossa metodologia, transformamos esse tráfego em oportunidades reais de vendas. A taxa de conversão aumentou em mais de 247%, o que levou à diminuição do custo por conversão em mais de 33%.
\n\n\n\nAntes de assumir o projeto, o custo por conversão da boaonda® era superior a R$ 26. Depois, caiu para menos da metade, ficando em cerca de R$ 12.
\n\n\n\nSim, atingimos a meta. Na verdade, nós a superamos, e muito! O retorno sobre ativos (ROAS) no início do projeto estava em torno de 291%. Em novembro de 2023, menos de três meses depois, estabeleceu-se em 1.312%. Isso representa um aumento de 450%. Além disso, superamos a meta inicial em cerca de 260%.
\n\n\n\nTraduzindo esses números para os resultados reais. Em menos de 60 dias, as estratégias que utilizamos fizeram as vendas quadruplicarem. Para se ter uma breve noção do desempenho, em novembro, investimos menos de R$ 2 mil num conjunto específico de anúncios, o que gerou quase R$ 35 mil em vendas.
\n\n\n\nSem dúvidas, a parceria entre a Beatz e a boaonda® tem sido muito produtiva. Um verdadeiro sinônimo de sucesso. Como sempre colocamos nossos clientes como o nosso foco, não medimos esforços para entregar o nosso melhor trabalho, para obter o melhor desempenho.
\n\n\n\nCasos como este provam que, de fato, nossa metodologia e expertise apresentam resultados tangíveis. Estamos prontos para mais relatos de sucesso!
\n\n\n\nSua empresa merece resultados como este.
\n\n\n\nEntre em contato e saiba como consegui-los!
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(0x00000000000000000000ffff976a26a6, 'FR', 1, 19743, 'brute'), (0x00000000000000000000ffff8a4489f1, 'GB', 8, 19743, 'waf'), (0x00000000000000000000ffff8ac506fd, 'US', 1, 19743, 'brute'), (0x00000000000000000000ffffd4442230, 'TR', 1, 19743, 'brute'), (0x00000000000000000000ffff28e953f5, 'US', 1, 19743, 'brute'), (0x00000000000000000000ffff44b29527, 'IN', 1, 19742, 'brute'), (0x00000000000000000000ffff1763e5da, 'US', 2, 19742, 'brute'), (0x00000000000000000000ffffa5e8b4f0, 'IN', 1, 19742, 'brute'), (0x00000000000000000000ffff405a30bb, 'US', 1, 19742, 'brute'), (0x00000000000000000000ffff9df5ca08, 'SG', 1, 19745, 'brute'), (0x00000000000000000000ffffb2801a2c, 'SG', 1, 19744, 'brute'), (0x00000000000000000000ffff5f9ce2dc, 'DE', 2, 19744, 'waf'), (0x00000000000000000000ffffb280bbb7, 'US', 1, 19744, 'brute'), (0x00000000000000000000ffffd4442230, 'TR', 1, 19744, 'brute'), (0x00000000000000000000ffff14cc293e, 'IN', 1, 19744, 'brute'), (0x00000000000000000000ffffb976c416, 'DE', 1, 19744, 'brute'), (0x00000000000000000000ffff2241ea00, 'CH', 1, 19744, 'brute'), (0x00000000000000000000ffff23d18b7b, 'US', 1, 19744, 'brute'), (0x00000000000000000000ffff743eceae, 'CN', 1, 19744, 'brute'), (0x00000000000000000000ffff678e1a20, 'VN', 1, 19744, 'brute'), (0x00000000000000000000ffff44b2a5c8, 'IN', 1, 19744, 'brute'), (0x00000000000000000000ffff85826724, 'JP', 1, 19743, 'brute'), (0x00000000000000000000ffff4ad0f7d4, 'US', 1, 19743, 'brute'), (0x00000000000000000000ffff2d4fd196, 'US', 1, 19743, 'brute'), (0x00000000000000000000ffff59276d1e, 'RO', 1, 19743, 'brute'), (0x00000000000000000000ffff95ca2a5f, 'FR', 1, 19743, 'brute'), (0x00000000000000000000ffffa5e359bd, 'US', 1, 19721, 'brute'), (0x00000000000000000000ffff5b79a85b, 'FR', 1, 19721, 'brute'), (0x00000000000000000000ffff258b705e, 'AL', 1, 19721, 'brute'), (0x00000000000000000000ffff555b93db, 'BG', 1, 19721, 'brute'), (0x00000000000000000000ffff8d5f0b35, 'FR', 1, 19721, 'brute'), (0x00000000000000000000ffffd073f33a, 'US', 1, 19721, 'brute'), (0x00000000000000000000ffff85826724, 'JP', 1, 19721, 'brute'), (0x00000000000000000000ffff33de9e0e, 'CA', 6, 19721, 'waf'), (0x00000000000000000000ffffac5174de, 'US', 1, 19721, 'brute'), (0x00000000000000000000ffffa2d4986e, 'US', 1, 19721, 'brute'), (0x00000000000000000000ffffd5885da4, 'DE', 1, 19721, 'brute'), (0x00000000000000000000ffffb941f68d, 'UA', 1, 19721, 'brute'); INSERT INTO `wpbeatz_wfblockediplog` (`IP`, `countryCode`, `blockCount`, `unixday`, `blockType`) VALUES (0x00000000000000000000ffff86d1684c, 'SG', 1, 19721, 'brute'), (0x00000000000000000000ffff976a26a6, 'FR', 1, 19721, 'brute'), (0x00000000000000000000ffffd061bb63, 'US', 1, 19721, 'brute'), (0x00000000000000000000ffff592e5b19, 'ES', 1, 19721, 'brute'), (0x00000000000000000000ffff5b5cf538, 'BG', 2, 19720, 'waf'), (0x00000000000000000000ffff23c1c1d1, 'US', 1, 19720, 'brute'), (0x00000000000000000000ffff5b5cfcec, 'BG', 1, 19720, 'waf'), (0x00000000000000000000ffff5863a4e1, 'DE', 1, 19720, 'brute'), (0x00000000000000000000ffffa7b35ab4, 'JP', 1, 19720, 'waf'), (0x00000000000000000000ffff22f083f4, 'IE', 1, 19720, 'brute'), (0x00000000000000000000ffff2d4c913c, 'SG', 1, 19747, 'brute'), (0x00000000000000000000ffff3eabb3d6, 'DE', 1, 19747, 'brute'), (0x00000000000000000000ffff504a9f41, 'CH', 1, 19747, 'brute'), (0x00000000000000000000ffff68f8c9ac, 'NL', 1, 19747, 'brute'), (0x00000000000000000000ffff22807f25, 'ID', 1, 19747, 'brute'), (0x00000000000000000000ffff9f4196d2, 'IN', 1, 19747, 'brute'), (0x00000000000000000000ffff5d72b85a, 'GB', 1, 19747, 'brute'), (0x00000000000000000000ffff679d1bc5, 'ID', 1, 19747, 'brute'), (0x00000000000000000000ffff8e040c6d, 'US', 1, 19747, 'brute'), (0x00000000000000000000ffff03152696, 'US', 1, 19747, 'brute'), (0x00000000000000000000ffff2212396d, 'QA', 1, 19747, 'brute'), (0x00000000000000000000ffff03dd1cbe, 'US', 1, 19747, 'brute'), (0x00000000000000000000ffff8d93add9, 'JP', 1, 19747, 'brute'), (0x00000000000000000000ffffac56b4aa, 'US', 1, 19747, 'brute'), (0x00000000000000000000ffff6883b5ac, 'US', 2, 19747, 'brute'), (0x00000000000000000000ffffa1618c98, 'DE', 1, 19747, 'brute'), (0x00000000000000000000ffff9a29e580, 'US', 1, 19747, 'brute'), (0x00000000000000000000ffff966d94d8, 'HK', 1, 19747, 'brute'), (0x00000000000000000000ffff055884fa, 'IT', 1, 19747, 'brute'), (0x00000000000000000000ffff5ef5697f, 'IE', 1, 19747, 'brute'), (0x00000000000000000000ffff3e4d9816, 'LT', 1, 19747, 'brute'), (0x00000000000000000000ffff2a603b2d, 'VN', 1, 19746, 'brute'), (0x00000000000000000000ffff23bb3a88, 'BE', 1, 19746, 'brute'), (0x00000000000000000000ffffb9f1d01b, 'PL', 15, 19746, 'brute'), (0x00000000000000000000ffff1763e5da, 'US', 1, 19746, 'brute'), (0x00000000000000000000ffff976a26a6, 'FR', 4, 19728, 'brute'), (0x00000000000000000000ffff9387ff08, 'FR', 2, 19728, 'brute'), (0x00000000000000000000ffff23bb3a88, 'BE', 2, 19728, 'brute'), (0x00000000000000000000ffff23d18b7b, 'US', 1, 19728, 'brute'), (0x00000000000000000000ffff80c7ee76, 'SG', 1, 19728, 'brute'), (0x00000000000000000000ffffcaac1a1c, 'JP', 3, 19728, 'brute'), (0x00000000000000000000ffff5e173da5, 'FR', 2, 19728, 'brute'), (0x00000000000000000000ffff327466d3, 'US', 4, 19728, 'brute'), (0x00000000000000000000ffff7dd4d1ab, 'VN', 2, 19728, 'brute'), (0x00000000000000000000ffff5b5cf044, 'BG', 6, 19728, 'waf'), (0x00000000000000000000ffffd4532340, 'DE', 1, 19728, 'brute'), (0x00000000000000000000ffffb8a81f24, 'US', 4, 19728, 'brute'), (0x00000000000000000000ffff966d94d8, 'HK', 1, 19728, 'brute'), (0x00000000000000000000ffff2d775234, 'VN', 1, 19728, 'manual'), (0x00000000000000000000ffff2d775234, 'VN', 2, 19728, 'brute'), (0x00000000000000000000ffff5c3fce91, 'UZ', 1, 19728, 'brute'), (0x00000000000000000000ffff515e96bd, 'RU', 1, 19727, 'waf'), (0x00000000000000000000ffff867a62d8, 'GB', 1, 19727, 'brute'), (0x00000000000000000000ffffc0654427, 'US', 1, 19727, 'brute'), (0x00000000000000000000ffff327466d3, 'US', 1, 19727, 'brute'), (0x00000000000000000000ffff95ca2a5f, 'FR', 1, 19727, 'brute'), (0x00000000000000000000ffff5ccd134a, 'FR', 1, 19727, 'brute'), (0x00000000000000000000ffffa2d4986e, 'US', 1, 19727, 'brute'), (0x00000000000000000000ffff8b3be898, 'SG', 1, 19727, 'brute'), (0x00000000000000000000ffffca5f09f9, 'SG', 1, 19727, 'manual'), (0x00000000000000000000ffff1f0e4b1b, 'UA', 1, 19727, 'brute'), (0x00000000000000000000ffff893b7d4a, 'ID', 1, 19727, 'brute'), (0x00000000000000000000ffff877d0109, 'FR', 1, 19727, 'brute'), (0x00000000000000000000ffff6fe6ca93, 'CN', 1, 19727, 'brute'), (0x00000000000000000000ffff55d76a5c, 'DE', 1, 19727, 'waf'), (0x00000000000000000000ffff14cc1f49, 'IN', 1, 19727, 'brute'), (0x00000000000000000000ffffc047900c, 'SE', 1, 19726, 'brute'), (0x00000000000000000000ffff5ef5697f, 'IE', 1, 19726, 'brute'), (0x00000000000000000000ffff5e9c404b, 'BG', 432, 19725, 'waf'), (0x00000000000000000000ffff712bd0cf, 'JP', 1, 19725, 'brute'), (0x00000000000000000000ffff23d18b7b, 'US', 1, 19725, 'brute'), (0x00000000000000000000ffff7b1eea46, 'VN', 1, 19725, 'brute'), (0x00000000000000000000ffff4ad0f7d4, 'US', 1, 19725, 'brute'), (0x00000000000000000000ffffa484aa04, 'FR', 1, 19725, 'brute'); -- -------------------------------------------------------- -- -- Estrutura para tabela `wpbeatz_wfblocks7` -- DROP TABLE IF EXISTS `wpbeatz_wfblocks7`; CREATE TABLE `wpbeatz_wfblocks7` ( `id` bigint(20) UNSIGNED NOT NULL, `type` int(10) UNSIGNED NOT NULL DEFAULT '0', `IP` binary(16) NOT NULL DEFAULT '\0\0\0\0\0\0\0\0\0\0\0\0\0\0\0\0', `blockedTime` bigint(20) NOT NULL, `reason` varchar(255) NOT NULL, `lastAttempt` int(10) UNSIGNED DEFAULT '0', `blockedHits` int(10) UNSIGNED DEFAULT '0', `expiration` bigint(20) UNSIGNED NOT NULL DEFAULT '0', `parameters` text ) ENGINE=MyISAM DEFAULT CHARSET=utf8; -- -------------------------------------------------------- -- -- Estrutura para tabela `wpbeatz_wfconfig` -- DROP TABLE IF EXISTS `wpbeatz_wfconfig`; CREATE TABLE `wpbeatz_wfconfig` ( `name` varchar(100) NOT NULL, `val` longblob, `autoload` enum('no','yes') NOT NULL DEFAULT 'yes' ) ENGINE=MyISAM DEFAULT CHARSET=utf8; -- -- Despejando dados para a tabela `wpbeatz_wfconfig` -- INSERT INTO `wpbeatz_wfconfig` (`name`, `val`, `autoload`) VALUES ('alertOn_update', 0x30, 'yes'), ('alertOn_scanIssues', 0x31, 'yes'), ('alertOn_throttle', 0x30, 'yes'), ('alertOn_block', 0x31, 'yes'), ('alertOn_loginLockout', 0x31, 'yes'), ('alertOn_breachLogin', 0x31, 'yes'), ('alertOn_lostPasswdForm', 0x31, 'yes'), ('alertOn_adminLogin', 0x31, 'yes'), ('alertOn_firstAdminLoginOnly', 0x30, 'yes'), ('alertOn_nonAdminLogin', 0x30, 'yes'), ('alertOn_firstNonAdminLoginOnly', 0x30, 'yes'), ('alertOn_wordfenceDeactivated', 0x31, 'yes'), ('alertOn_wafDeactivated', 0x31, 'yes'), ('liveTrafficEnabled', 0x30, 'yes'), ('advancedCommentScanning', 0x31, 'yes'), ('checkSpamIP', 0x31, 'yes'), ('spamvertizeCheck', 0x31, 'yes'), ('liveTraf_ignorePublishers', 0x31, 'yes'), ('liveTraf_displayExpandedRecords', 0x30, 'no'), ('scheduledScansEnabled', 0x31, 'yes'), ('lowResourceScansEnabled', 0x30, 'yes'), ('scansEnabled_checkGSB', 0x31, 'yes'), ('scansEnabled_checkHowGetIPs', 0x31, 'yes'), ('scansEnabled_core', 0x31, 'yes'), ('scansEnabled_themes', 0x31, 'yes'), ('scansEnabled_plugins', 0x31, 'yes'), ('scansEnabled_coreUnknown', 0x31, 'yes'), ('scansEnabled_malware', 0x31, 'yes'), ('scansEnabled_fileContents', 0x31, 'yes'), ('scansEnabled_fileContentsGSB', 0x31, 'yes'), ('scansEnabled_checkReadableConfig', 0x31, 'yes'), ('scansEnabled_suspectedFiles', 0x31, 'yes'), ('scansEnabled_posts', 0x31, 'yes'), ('scansEnabled_comments', 0x31, 'yes'), ('scansEnabled_suspiciousOptions', 0x31, 'yes'), ('scansEnabled_passwds', 0x31, 'yes'), ('scansEnabled_diskSpace', 0x31, 'yes'), ('scansEnabled_wafStatus', 0x31, 'yes'), ('scansEnabled_options', 0x31, 'yes'), ('scansEnabled_wpscan_fullPathDisclosure', 0x31, 'yes'), ('scansEnabled_wpscan_directoryListingEnabled', 0x31, 'yes'), ('scansEnabled_scanImages', 0x31, 'yes'), ('scansEnabled_highSense', 0x30, 'yes'), ('scansEnabled_oldVersions', 0x31, 'yes'), ('scansEnabled_suspiciousAdminUsers', 0x31, 'yes'), ('liveActivityPauseEnabled', 0x31, 'yes'), ('firewallEnabled', 0x31, 'yes'), ('autoBlockScanners', 0x31, 'yes'), ('loginSecurityEnabled', 0x31, 'yes'), ('loginSec_strongPasswds_enabled', 0x31, 'yes'), ('loginSec_breachPasswds_enabled', 0x31, 'yes'), ('loginSec_lockInvalidUsers', 0x30, 'yes'), ('loginSec_maskLoginErrors', 0x31, 'yes'), ('loginSec_blockAdminReg', 0x31, 'yes'), ('loginSec_disableAuthorScan', 0x31, 'yes'), ('loginSec_disableApplicationPasswords', 0x31, 'yes'), ('loginSec_disableOEmbedAuthor', 0x30, 'yes'), ('loginSec_requireAdminTwoFactor', 0x30, 'yes'), ('notification_updatesNeeded', 0x31, 'yes'), ('notification_securityAlerts', 0x31, 'yes'), ('notification_promotions', 0x31, 'yes'), ('notification_blogHighlights', 0x31, 'yes'), ('notification_productUpdates', 0x31, 'yes'), ('notification_scanStatus', 0x31, 'yes'), ('other_hideWPVersion', 0x31, 'yes'), ('other_blockBadPOST', 0x30, 'yes'), ('other_scanComments', 0x31, 'yes'), ('other_pwStrengthOnUpdate', 0x31, 'yes'), ('other_WFNet', 0x31, 'yes'), ('other_scanOutside', 0x31, 'yes'), ('other_bypassLitespeedNoabort', 0x30, 'yes'), ('deleteTablesOnDeact', 0x30, 'yes'), ('autoUpdate', 0x31, 'yes'), ('startScansRemotely', 0x30, 'yes'), ('disableConfigCaching', 0x30, 'yes'), ('addCacheComment', 0x30, 'yes'), ('disableCodeExecutionUploads', 0x30, 'yes'), ('allowHTTPSCaching', 0x30, 'yes'), ('debugOn', 0x30, 'yes'), ('email_summary_enabled', 0x31, 'yes'), ('email_summary_dashboard_widget_enabled', 0x31, 'yes'), ('ssl_verify', 0x31, 'yes'), ('ajaxWatcherDisabled_front', 0x30, 'yes'), ('ajaxWatcherDisabled_admin', 0x30, 'yes'), ('wafAlertOnAttacks', 0x31, 'yes'), ('disableWAFIPBlocking', 0x30, 'yes'), ('showAdminBarMenu', 0x31, 'yes'), ('displayTopLevelOptions', 0x31, 'yes'), ('displayTopLevelBlocking', 0x30, 'yes'), ('displayTopLevelLiveTraffic', 0x30, 'yes'), ('displayAutomaticBlocks', 0x31, 'yes'), ('allowLegacy2FA', 0x30, 'yes'), ('wordfenceI18n', 0x31, 'yes'), ('scan_include_extra', '', 'yes'), ('alertEmails', 0x6d61746865757340626561747a2e636f6d2e62722c7269636861726440616c71756174692e636f6d2e62722c6d7572696c6f40626561747a2e636f6d2e6272, 'yes'), ('liveTraf_ignoreUsers', '', 'yes'), ('liveTraf_ignoreIPs', '', 'yes'), ('liveTraf_ignoreUA', '', 'yes'), ('maxMem', 0x323536, 'yes'), ('scan_exclude', 0x77702d636f6e74656e742f63616368652f706167655f656e68616e6365642f626561747a2e636f6d2e62722f746167732f6167656e6369612d64652d6d61726b6574696e672f706167652f322f5f696e6465785f736c6173685f73736c2e68746d6c5f6f6c64, 'yes'), ('scan_maxIssues', 0x31303030, 'yes'), ('scan_maxDuration', '', 'yes'), ('whitelisted', '', 'yes'), ('whitelistedServices', 0x7b7d, 'yes'), ('bannedURLs', '', 'yes'), ('maxExecutionTime', 0x30, 'yes'), ('howGetIPs', '', 'yes'), ('actUpdateInterval', 0x32, 'yes'), ('alert_maxHourly', 0x30, 'yes'), ('loginSec_userBlacklist', '', 'yes'), ('liveTraf_maxRows', 0x32303030, 'yes'), ('liveTraf_maxAge', 0x3330, 'yes'), ('neverBlockBG', 0x6e65766572426c6f636b5665726966696564, 'yes'), ('loginSec_countFailMins', 0x323430, 'yes'), ('loginSec_lockoutMins', 0x323430, 'yes'), ('loginSec_strongPasswds', 0x70756273, 'yes'), ('loginSec_breachPasswds', 0x61646d696e73, 'yes'), ('loginSec_maxFailures', 0x3130, 'yes'), ('loginSec_maxForgotPasswd', 0x3130, 'yes'), ('maxGlobalRequests', 0x44495341424c4544, 'yes'), ('maxGlobalRequests_action', 0x7468726f74746c65, 'yes'), ('maxRequestsCrawlers', 0x44495341424c4544, 'yes'), ('maxRequestsCrawlers_action', 0x7468726f74746c65, 'yes'), ('maxRequestsHumans', 0x44495341424c4544, 'yes'), ('maxRequestsHumans_action', 0x7468726f74746c65, 'yes'), ('max404Crawlers', 0x44495341424c4544, 'yes'), ('max404Crawlers_action', 0x7468726f74746c65, 'yes'), ('max404Humans', 0x44495341424c4544, 'yes'), ('max404Humans_action', 0x7468726f74746c65, 'yes'), ('blockedTime', 0x31383030, 'yes'), ('email_summary_interval', 0x7765656b6c79, 'yes'), ('email_summary_excluded_directories', 0x77702d636f6e74656e742f63616368652c77702d636f6e74656e742f77666c6f6773, 'yes'), ('allowed404s', 0x2f66617669636f6e2e69636f0a2f6170706c652d746f7563682d69636f6e2a2e706e670a2f2a4032782e706e670a2f62726f77736572636f6e6669672e786d6c, 'yes'), ('wafAlertWhitelist', '', 'yes'), ('wafAlertInterval', 0x363030, 'yes'), ('wafAlertThreshold', 0x313030, 'yes'), ('howGetIPs_trusted_proxies', '', 'yes'), ('scanType', 0x6869676873656e7369746976697479, 'yes'), ('manualScanType', 0x6f6e63654461696c79, 'yes'), ('schedStartHour', 0x3233, 'yes'), ('schedMode', 0x6175746f, 'yes'), ('cbl_loggedInBlocked', '', 'yes'), ('cbl_action', 0x626c6f636b, 'yes'), ('cbl_redirURL', '', 'yes'), ('cbl_bypassRedirURL', '', 'yes'), ('cbl_bypassRedirDest', '', 'yes'), ('cbl_bypassViewURL', '', 'yes'), ('loginSec_enableSeparateTwoFactor', '', 'yes'), ('blockCustomText', '', 'yes'), ('alertOn_severityLevel', 0x3235, 'yes'), ('apiKey', 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'yes'), ('supportHash', 0x62303864633039303263663666656533343066653732646530383562613165333732333363373631613066366334623935303135323634376233613561626238, 'yes'); INSERT INTO `wpbeatz_wfconfig` (`name`, `val`, `autoload`) VALUES ('whitelistPresets', 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'yes'), ('whitelistHash', 0x62663364373664633035636166383632336362336665303163316663396533303865326632656133376238323639333764383530666465333631636465666434, 'yes'), ('touppPromptNeeded', '', 'yes'), ('touppBypassNextCheck', 0x30, 'yes'), ('autoUpdateAttempts', 0x30, 'yes'), ('previousWflogsFileList', 0x5b222e6874616363657373222c2261747461636b2d646174612e706870222c22636f6e6669672d6c6976657761662e706870222c22636f6e6669672d73796e6365642e706870222c22636f6e6669672d7472616e7369656e742e706870222c22636f6e6669672e706870222c2247656f4c697465322d436f756e7472792e6d6d6462222c226970732e706870222c2272756c65732e706870222c2274656d706c6174652e706870225d, 'yes'); INSERT INTO `wpbeatz_wfconfig` (`name`, `val`, `autoload`) VALUES ('diagnosticsWflogsRemovalHistory', 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'yes'); INSERT INTO `wpbeatz_wfconfig` (`name`, `val`, `autoload`) VALUES ('encKey', 0x36313234666262346338656363643435, 'yes'), ('longEncKey', 0x32633838333363623563386431623331663537613066376536346336633439646265653139666638623336373335306465643532343866636335316635663534, 'yes'), ('cbl_restOfSiteBlocked', 0x31, 'yes'), ('timeoffset_wf', 0x2d31, 'yes'), ('lastBlockAggregation', 0x31373036353238333734, 'yes'), ('allowed404s6116Migration', 0x31, 'yes'), ('migration636_email_summary_excluded_directories', 0x31, 'no'), ('fileContentsGSB6315Migration', 0x31, 'yes'), ('config701Migration', 0x31, 'yes'), ('blocks702Migration', 0x31, 'yes'), ('scansEnabled_geoipSupport', 0x31, 'yes'), ('config720Migration', 0x31, 'yes'), ('waf_status', 0x656e61626c6564, 'yes'), ('detectProxyNextCheck', 0x31373036393831303237, 'no'), ('detectProxyNonce', 0x37626337376566326533626638626639656637366361306533643465633438396661373531653634393038343038303035656231613730393233333637323536, 'no'), ('serverIP', 0x313730353534393236363b3136322e3231342e3136332e313737, 'yes'), ('allScansScheduled', 0x613a333a7b693a303b613a323a7b733a393a2274696d657374616d70223b693a313730363535333030313b733a343a2261726773223b613a313a7b693a303b693a313730363535333030313b7d7d693a313b613a323a7b733a393a2274696d657374616d70223b693a313730363831323230313b733a343a2261726773223b613a313a7b693a303b693a313730363831323230313b7d7d693a323b613a323a7b733a393a2274696d657374616d70223b693a313730373037313430313b733a343a2261726773223b613a313a7b693a303b693a313730373037313430313b7d7d7d, 'yes'), ('activatingIP', 0x3137392e3135342e3230382e313430, 'yes'), ('cbl_cookieVal', 0x36323462316432643261343266, 'yes'), ('serverDNS', 0x313730363532383332353b3630343033333b3132372e302e302e31, 'yes'), ('wp_home_url', 0x68747470733a2f2f626561747a2e636f6d2e6272, 'yes'), ('wp_site_url', 0x68747470733a2f2f626561747a2e636f6d2e6272, 'yes'), ('dbVersion', 0x382e302e3136, 'yes'), ('lastDashboardCheck', 0x31373036353238333734, 'yes'), ('dashboardData', 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'yes'), ('totalLoginHits', 0x333031363537, 'yes'), ('totalLogins', 0x31303834, 'yes'), ('lastAdminLogin', 0x613a363a7b733a363a22757365724944223b693a32353b733a383a22757365726e616d65223b733a333a22616e61223b733a393a2266697273744e616d65223b733a303a22223b733a383a226c6173744e616d65223b733a303a22223b733a343a2274696d65223b733a32393a225475652032337264204a616e7561727920402030383a35393a3036414d223b733a323a224950223b733a31343a223230302e3233332e3233302e3933223b7d, 'yes'), ('disclosureStates', 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'yes'), ('wafStatusCallbackNonce', '', 'yes'), ('lastAttackDataSendTime', 0x313730363232303932372e313737383539, 'yes'), ('lastAttackDataSendId', 0x343733343935, 'yes'), ('totalIPsBlocked', 0x313932303135, 'yes'), ('total503s', 0x313934303636, 'yes'), ('originalScheduledScanStart', 0x31373036333236383030, 'yes'), ('lastScheduledScanStart', 0x31373036333736313931, 'yes'); INSERT INTO `wpbeatz_wfconfig` (`name`, `val`, `autoload`) VALUES ('malwarePrefixes', 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bd6b7befbfbd7cefbfbdefbfbdefbfbdefbfbdefbfbd7fcab7efbfbd51efbfbd31efbfbd5d3aefbfbdefbfbd4847efbfbd22efbfbd6eefbfbdefbfbdefbfbd4befbfbdefbfbd1a53efbfbdefbfbd204defbfbdd0a72461efbfbdefbfbdefbfbdcda9efbfbd666cefbfbd3fefbfbd775a6ac8910300, 'no'); INSERT INTO `wpbeatz_wfconfig` (`name`, `val`, `autoload`) VALUES ('coreHashes', 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'no'); INSERT INTO `wpbeatz_wfconfig` (`name`, `val`, `autoload`) VALUES ('lastBruteForceDataSendTime', 0x313730333734353135392e313933323030, 'yes'), ('scanFileProcessing', '', 'yes'), ('wfsd_engine', '', 'no'), ('signatureUpdateTime', 0x31373035303034303737, 'yes'), ('suspiciousAdminUsernames', 0x613a323a7b693a303b733a34363a222f5e77705c2e736572766963655c2e636f6e74726f6c6c6572283f3a5c2e5b612d7a412d5a302d395d2b29242f69223b693a313b733a35353a222f5e283f3a776f72647072657373737361646d696e7c776f7264707265737461646d696e7c6a61696d652e626573736572353629242f69223b7d, 'yes'), ('totalIPsLocked', 0x383938, 'yes'), ('apiDelayedUntil', 0x31363931373434343139, 'yes'), ('wafAlertLastSendTime', 0x31373034333136363434, 'yes'), ('scanMonitorLastSuccess', 0x31373036353238343035, 'yes'), ('scanAjaxTestSuccessful', 0x31, 'yes'), ('scanMonitorLastAttemptWasFork', '', 'yes'), ('scanMonitorLastAttempt', 0x31373036353238333934, 'yes'), ('enableRemoteIpLookup', 0x31, 'yes'), ('scan_max_resume_attempts', 0x32, 'yes'), ('scanMonitorLastAttemptMode', 0x717569636b, 'yes'), ('scanMonitorRemainingResumeAttempts', 0x32, 'yes'), ('configWritingTest', 0x3039323034326638393431343135643166633364333965653431623233373165, 'no'), ('configWritingTest_ser', 0x613a313a7b693a303b733a33323a223039323034326638393431343135643166633364333965653431623233373165223b7d, 'no'), ('onboardingDelayedAt', 0x30, 'yes'), ('adminNoticeQueue', 0x613a303a7b7d, 'yes'), ('satisfactionPromptDismissed', 0x30, 'yes'), ('satisfactionPromptInstallDate', 0x30, 'yes'), ('satisfactionPromptOverride', 0x31, 'yes'), ('lastDailyCron', 0x31373036353238333732, 'yes'), ('ipResolutionListHash', 0x36626163346638363434613563613862666537643466356633333766363561353865633132613666343762333838373663666564613065373734346465303066, 'yes'), ('ipResolutionList', 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'yes'), ('lastPermissionsTemplateCheck', 0x31373036353238343033, 'yes'), ('howGetIPs_trusted_proxy_preset', '', 'yes'); -- -------------------------------------------------------- -- -- Estrutura para tabela `wpbeatz_wfcrawlers` -- DROP TABLE IF EXISTS `wpbeatz_wfcrawlers`; CREATE TABLE `wpbeatz_wfcrawlers` ( `IP` binary(16) NOT NULL DEFAULT '\0\0\0\0\0\0\0\0\0\0\0\0\0\0\0\0', `patternSig` binary(16) NOT NULL, `status` char(8) NOT NULL, `lastUpdate` int(10) UNSIGNED NOT NULL, `PTR` varchar(255) DEFAULT '' ) ENGINE=MyISAM DEFAULT CHARSET=utf8; -- -- Despejando dados para a tabela `wpbeatz_wfcrawlers` -- INSERT INTO `wpbeatz_wfcrawlers` (`IP`, `patternSig`, `status`, `lastUpdate`, `PTR`) VALUES (0x00000000000000000000ffff55d062e3, 0x69b1b37c0420acb24f6f442198c30e9a, 'verified', 1706067388, ''), (0x00000000000000000000ffff55d062e3, 0x8bfc17c095903e8d6230ab6f51318cf6, 'badPTR', 1706067388, '99.siteaudit.bot.semrush.com'), (0x00000000000000000000ffffbfb4aeee, 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